Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






2. A concluding line that tells people how to buy the product






3. A word or phrase typed into a search engine to find websites relevant to a certain topic






4. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






5. People who appear in television commercials






6. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






7. The title of an ad; it is display copy set in large type to get the reader's attention






8. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






9. What is the method by which the customer responds called?






10. If direct mail does not so much generate sales - what does it instead generate?






11. Presenting TV ads to others: Story board - Script - __________






12. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






13. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






14. Types of TV commercials Demonstration: Story - or Both - ________






15. Text used to set the stage and lead into the headline of the copy






16. A constructed setting in which the action of a commercial takes place






17. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






18. Types of ___________: buses - bus benches - bus stop shelters






19. Other tips for Radio: ________ - Schedule wisely - Give all info






20. Formula writing that uses cliches - generalities - stock phrases - and superlatives






21. Customers who have already bought from you






22. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






23. 2 fold message of newspaper ad: _____ - sell at a particular store






24. In television - a voice that is coming from an unseen speaker






25. Headlines that aim to capture attention although they might not provide much information






26. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






27. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






28. How many percent of a newspaper is made up of ads?






29. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






30. How many pages is the typical direct mail ad?






31. The act of clicking on a button on a website that takes the viewer to a different website






32. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






33. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






34. commercials set to music






35. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






36. Type that is set in larger sizes that is used to attract the reader's attention






37. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






38. The written version of a television commercial specifying all the video and audio information






39. How fast or slow the action progresses in a commercial






40. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






41. A mockup of a television commercial that uses still photos for the frames






42. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






43. How many inches wide total is a double newspaper page?






44. List of contacts that you purchase from companies that put these lists together






45. A block of text separate from the main display copy and headline where the idea is presented






46. Another word of email ads - Use with caution






47. Finding the right person for the role






48. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






49. Something that gives customers one more reason to purchase your product






50. What kind of radio ad often includes obsurd situations?