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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many more times are electronic billboards more effective than poster panels?






2. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






3. The text of the message






4. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






5. Something that gives customers one more reason to purchase your product






6. How many inches wide total is a double newspaper page?






7. The visual of the ______________ include: headline - lead - sight bites






8. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






9. How many inches wide is a typical newspaper column?






10. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






11. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






12. Self important copy that focuses on the company rather than the consumer






13. A headline that is straightforward and informative and leads to some kind of action






14. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






15. In which part of the AIPI formula should you repeat the prodcut and company name?






16. Text that explains what is happening in a corresponding photo or illustration






17. Where is the best palce to put the legal copy of the radio ad?






18. Internet ad copy should be written with most important information on top






19. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






20. Where should legal copy be buried in the radio ad?






21. The first line or paragraph of the body copy that is used to stimulate the reader's interest






22. What kind of radio ad strives for believability?






23. If direct mail does not so much generate sales - what does it instead generate?






24. What should be put last in the radio ad?






25. Customers who have already bought from you






26. Commercials shot outside the studio






27. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






28. What is the type of rate that is the same amount charge however long it is run?






29. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






30. What does POP stand for?






31. Image that conveys the heart of the concept






32. 2 fold message of newspaper ad: _____ - sell at a particular store






33. Commercials are planned with segments of action that occur in a single location






34. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






35. How many pages is the typical direct mail ad?






36. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






37. what is a classified ad that contains a photo called?






38. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






39. 3:1 or 4:1 - ratio of _____________






40. A block of text separate from the main display copy and headline where the idea is presented






41. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






42. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






43. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






44. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






45. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






46. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






47. commercials set to music






48. The written version of a television commercial specifying all the video and audio information






49. Text used to set the stage and lead into the headline of the copy






50. Your competitor's customers







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Can you answer 50 questions in 15 minutes?


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