Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An indirect headline that gives little information






2. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






3. How many inches wide is a typical newspaper column?






4. 2 fold message of newspaper ad: _____ - sell at a particular store






5. Text that explains what is happening in a corresponding photo or illustration






6. How many percent of a newspaper is made up of ads?






7. Where should legal copy be buried in the radio ad?






8. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






9. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






10. What kind of radio ad strives for believability?






11. Dont be redundant - Voice over should match on screen type - Dont use too many words






12. In radio advertising - the story is visualized in the listener's imagination






13. Internet ad copy should be written with most important information on top






14. The visual of the ______________ include: headline - lead - sight bites






15. In which part of the AIPI formula should you repeat the prodcut and company name?






16. People who appear in television commercials






17. Type that is set in larger sizes that is used to attract the reader's attention






18. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






19. A series of frames sketched to illustrate how the story line will develop






20. Another word of email ads - Use with caution






21. Types of TV commercials Demonstration: Story - or Both - ________






22. How many words should there be on a billboard?






23. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






24. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






25. Limitations to Radio: Cannot show product - __________ - difficult to test success






26. 2 1/4:1 - ratio of ___________






27. 2 kinds of __________: free gift and bonus items






28. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






29. A mockup of a television commercial that uses still photos for the frames






30. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






31. commercials set to music






32. What is the type of rate that is the same amount charge however long it is run?






33. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






34. The title of an ad; it is display copy set in large type to get the reader's attention






35. A block of text separate from the main display copy and headline where the idea is presented






36. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






37. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






38. Lifelike imitations of sounds






39. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






40. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






41. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






42. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






43. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






44. Presenting TV ads to others: Story board - Script - __________






45. Finding the right person for the role






46. Types of ___________: buses - bus benches - bus stop shelters






47. If direct mail does not so much generate sales - what does it instead generate?






48. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






49. A word or phrase typed into a search engine to find websites relevant to a certain topic






50. What is the type of rate that is based on space purchase and time it is run called?