Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






2. 2 fold message of newspaper ad: _____ - sell at a particular store






3. Text that explains what is happening in a corresponding photo or illustration






4. Self important copy that focuses on the company rather than the consumer






5. Limitations to Radio: Cannot show product - __________ - difficult to test success






6. Image that conveys the heart of the concept






7. 2 1/4:1 - ratio of ___________






8. If direct mail does not so much generate sales - what does it instead generate?






9. A concluding line that tells people how to buy the product






10. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






11. 3:1 or 4:1 - ratio of _____________






12. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






13. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






14. A series of frames sketched to illustrate how the story line will develop






15. What is the type of rate that is based on space purchase and time it is run called?






16. The written version of a television commercial specifying all the video and audio information






17. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






18. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






19. In what shape do people view internet ads?






20. The visual of the ______________ include: headline - lead - sight bites






21. Advantages of _____________: Control - Flexibility - Appeal






22. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






23. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






24. How many percent of a newspaper is made up of ads?






25. Text used to set the stage and lead into the headline of the copy






26. A mockup of a television commercial that uses still photos for the frames






27. Headlines that aim to capture attention although they might not provide much information






28. commercials set to music






29. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






30. A headline that is straightforward and informative and leads to some kind of action






31. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






32. Another word of email ads - Use with caution






33. A written version of a radio commercial used to produce the commercial






34. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






35. How many inches wide total is a double newspaper page?






36. The text of the message






37. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






38. How many pages is the typical direct mail ad?






39. People who appear in television commercials






40. Commercials shot outside the studio






41. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






42. How many more times are electronic billboards more effective than poster panels?






43. Types of TV commercials Demonstration: Story - or Both - ________






44. what is a classified ad that contains a photo called?






45. Lifelike imitations of sounds






46. Where should legal copy be buried in the radio ad?






47. A block of text separate from the main display copy and headline where the idea is presented






48. Something that gives customers one more reason to purchase your product






49. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






50. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests