Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






2. Where is the best palce to put the legal copy of the radio ad?






3. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






4. Types of TV commercials Demonstration: Story - or Both - ________






5. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






6. Types of billboards: _______ and electronic






7. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






8. List of contacts that you purchase from companies that put these lists together






9. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






10. What should be put last in the radio ad?






11. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






12. Type that is set in larger sizes that is used to attract the reader's attention






13. How many inches wide total is a double newspaper page?






14. The title of an ad; it is display copy set in large type to get the reader's attention






15. How many pages is the typical direct mail ad?






16. A concluding line that tells people how to buy the product






17. A headline that is straightforward and informative and leads to some kind of action






18. An indirect headline that gives little information






19. A mockup of a television commercial that uses still photos for the frames






20. Small - often rectangular shaped graphic that appears at the top of a webpage.






21. The text of the message






22. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






23. What does POP stand for?






24. A written version of a radio commercial used to produce the commercial






25. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






26. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






27. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






28. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






29. Another word of email ads - Use with caution






30. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






31. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






32. commercials set to music






33. How many inches wide is a typical newspaper column?






34. In radio advertising - the story is visualized in the listener's imagination






35. Self important copy that focuses on the company rather than the consumer






36. What is the type of rate that is based on space purchase and time it is run called?






37. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






38. What way of presenting a TV ad uses pictures and words?






39. Dont be redundant - Voice over should match on screen type - Dont use too many words






40. Limitations to Radio: Cannot show product - __________ - difficult to test success






41. Commercials are planned with segments of action that occur in a single location






42. In which part of the AIPI formula should you repeat the prodcut and company name?






43. A constructed setting in which the action of a commercial takes place






44. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






45. A word or phrase typed into a search engine to find websites relevant to a certain topic






46. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






47. 2 fold message of newspaper ad: _____ - sell at a particular store






48. The visual of the ______________ include: headline - lead - sight bites






49. Customers who have already bought from you






50. Types of _____________:pop-out coupons and poin-of purchase