Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






2. Formula writing that uses cliches - generalities - stock phrases - and superlatives






3. The first line or paragraph of the body copy that is used to stimulate the reader's interest






4. How many words should there be on a billboard?






5. How many inches wide is a typical newspaper column?






6. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






7. Limitations to Radio: Cannot show product - __________ - difficult to test success






8. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






9. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






10. The visual of the ______________ include: headline - lead - sight bites






11. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






12. An indirect headline that gives little information






13. A headline that is straightforward and informative and leads to some kind of action






14. What kind of radio ad strives for believability?






15. Where is the best palce to put the legal copy of the radio ad?






16. 2 1/4:1 - ratio of ___________






17. What is the type of rate that is based on space purchase and time it is run called?






18. Customers who have already bought from you






19. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






20. How many inches wide total is a double newspaper page?






21. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






22. Self important copy that focuses on the company rather than the consumer






23. A block of text separate from the main display copy and headline where the idea is presented






24. Text that explains what is happening in a corresponding photo or illustration






25. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






26. What way of presenting a TV ad uses pictures and words?






27. Text used to set the stage and lead into the headline of the copy






28. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






29. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






30. Internet ad copy should be written with most important information on top






31. Dont be redundant - Voice over should match on screen type - Dont use too many words






32. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






33. Presenting TV ads to others: Story board - Script - __________






34. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






35. A series of frames sketched to illustrate how the story line will develop






36. Where should legal copy be buried in the radio ad?






37. The written version of a television commercial specifying all the video and audio information






38. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






39. The title of an ad; it is display copy set in large type to get the reader's attention






40. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






41. What is the type of rate that is the same amount charge however long it is run?






42. If direct mail does not so much generate sales - what does it instead generate?






43. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






44. How many more times are electronic billboards more effective than poster panels?






45. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






46. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






47. People who appear in television commercials






48. In radio advertising - the story is visualized in the listener's imagination






49. What kind of radio ad often includes obsurd situations?






50. Lifelike imitations of sounds