SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Other tips for Radio: ________ - Schedule wisely - Give all info
Direct-action headline
White space
Overlines
Stick to time
2. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
3 to 6
Display copy
Facilitators
Straight
3. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
On location
Open rate
Closing pararaph
Straight
4. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Talent
Direct-action headline
4
Back translation
5. If direct mail does not so much generate sales - what does it instead generate?
leads which lead to sales
Casting
Subheads
Sound effects
6. Presenting TV ads to others: Story board - Script - __________
On location
Scenario
Body copy
Dialogue
7. what is a classified ad that contains a photo called?
Your-name-here copy
Captions
Classified display advertisement
Caption
8. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Key visual
Wall Mural
Simple
12
9. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Banner ad
24
Simple
Indirect-action headline
10. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Key words
Inserts
Billboards
Back translation
11. What should be put last in the radio ad?
Tone of voice
Phone number
Open rate
Email
12. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
On location
Sound effects
Aerial Banner
Letter
13. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Adese
Dialogue
Transit advertising
Tone of voice
14. Advantages of _____________: Control - Flexibility - Appeal
Talent
In-store advertising
4
Direct Mail Advertising
15. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Lists
Identify advertiser or product
Facilitators
Inserts
16. The visual of the ______________ include: headline - lead - sight bites
Direct mail letter
Dialogue
F
Brag-and-boast copy
17. In television - a voice that is coming from an unseen speaker
Testimonials
Captions
Sell product
Off camera
18. List of contacts that you purchase from companies that put these lists together
Compiled list
Straight
Omnipresence
In-store advertising
19. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Scenario
Caption
Middle
Back translation
20. The text of the message
Body copy
Soundtrack of TV
Vignette
Repeating
21. How many words should there be on a billboard?
Headline
Underlines
3 to 6
Blind headline
22. A concluding line that tells people how to buy the product
Inserts
Call to action
Body copy
Jingle
23. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Scenario
Short life span
3 to 6
Schedule
24. Your competitor's customers
Jingle
Response list
Direct mail letter
Blind headline
25. 2 1/4:1 - ratio of ___________
Direct Mail Advertising
Indirect-action headline
leads which lead to sales
In-town billboards size
26. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Vignette
White space
Response device
Internet Advertising
27. Type that is set in larger sizes that is used to attract the reader's attention
Schedule
Display copy
Identify advertiser or product
Stick to time
28. Commercials are planned with segments of action that occur in a single location
Vignette
Billboards
Pace
Scenes
29. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Body copy
Sell product
Radio script
Attention
30. Which part of the AIPI formula is the longest portion of radio ad?
Banner ad
Present sales message
Internet Advertising
Television script
31. Customers who have already bought from you
Omnipresence
House list
Transit advertising
Lead paragraph
32. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Humor and emotion
Transit advertising
Simple
Blind headline
33. How many inches wide is a typical newspaper column?
Television script
3 to 6
12
Humor and emotion
34. How many pages is the typical direct mail ad?
Flat rate
Internet Advertising
Talent
4
35. In radio advertising - the story is visualized in the listener's imagination
Hope
Omnipresence
Theater of the mind
Humor and emotion
36. What is the method by which the customer responds called?
4
Response device
leads which lead to sales
Spam
37. Types of _____________:pop-out coupons and poin-of purchase
Key visual
Blind headline
In-store advertising
Dialogue
38. Types of TV commercials Demonstration: Story - or Both - ________
Testimonials
Subheads
Selling idea first
Set
39. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Phone number
Your-name-here copy
Urgent
Immediate Response
40. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Vignette
Key words
leads which lead to sales
Response device
41. How many percent of a newspaper is made up of ads?
70
Aerial Banner
House list
Hope
42. An indirect headline that gives little information
Overlines
Store history
Body copy
Blind headline
43. A word or phrase typed into a search engine to find websites relevant to a certain topic
Tone of voice
Repeating
Key words
Blind headline
44. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Scenario
Dead
Key words
Classified display advertisement
45. Text used to set the stage and lead into the headline of the copy
Omnipresence
4
Overlines
Scenario
46. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Letter
Radio script
Transit advertising
Storyboard
47. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Navigation
Tone of voice
Subheads
Straight
48. What does POP stand for?
Point-of-purchase
Transit advertising
Call-outs
Present sales message
49. How many inches wide total is a double newspaper page?
House list
Off camera
24
Collateral materials
50. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Key frame
Story board
Adese
White space