Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The act of clicking on a button on a website that takes the viewer to a different website






2. If direct mail does not so much generate sales - what does it instead generate?






3. Where should legal copy be buried in the radio ad?






4. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






5. Lifelike imitations of sounds






6. Commercials are planned with segments of action that occur in a single location






7. Commercials shot outside the studio






8. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






9. The title of an ad; it is display copy set in large type to get the reader's attention






10. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






11. What does POP stand for?






12. Dont be redundant - Voice over should match on screen type - Dont use too many words






13. A mockup of a television commercial that uses still photos for the frames






14. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






15. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






16. Type that is set in larger sizes that is used to attract the reader's attention






17. What is the type of rate that is based on space purchase and time it is run called?






18. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






19. 2 fold message of newspaper ad: _____ - sell at a particular store






20. Self important copy that focuses on the company rather than the consumer






21. How many percent of a newspaper is made up of ads?






22. How many inches wide is a typical newspaper column?






23. How many pages is the typical direct mail ad?






24. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






25. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






26. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






27. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






28. Advantages of _____________: Control - Flexibility - Appeal






29. How many words should there be on a billboard?






30. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






31. A block of text separate from the main display copy and headline where the idea is presented






32. Finding the right person for the role






33. Customers who have already bought from you






34. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






35. commercials set to music






36. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






37. Formula writing that uses cliches - generalities - stock phrases - and superlatives






38. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






39. Presenting TV ads to others: Story board - Script - __________






40. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






41. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






42. Where is the best palce to put the legal copy of the radio ad?






43. What kind of radio ad often includes obsurd situations?






44. The written version of a television commercial specifying all the video and audio information






45. Headlines that aim to capture attention although they might not provide much information






46. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






47. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






48. Another word of email ads - Use with caution






49. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






50. What way of presenting a TV ad uses pictures and words?