Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Self important copy that focuses on the company rather than the consumer






2. 2 1/4:1 - ratio of ___________






3. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






4. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






5. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






6. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






7. Types of ___________: buses - bus benches - bus stop shelters






8. How many pages is the typical direct mail ad?






9. How many inches wide total is a double newspaper page?






10. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






11. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






12. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






13. commercials set to music






14. A word or phrase typed into a search engine to find websites relevant to a certain topic






15. List of contacts that you purchase from companies that put these lists together






16. Dont be redundant - Voice over should match on screen type - Dont use too many words






17. Types of TV commercials Demonstration: Story - or Both - ________






18. 2 fold message of newspaper ad: _____ - sell at a particular store






19. A headline that is straightforward and informative and leads to some kind of action






20. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






21. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






22. A block of text separate from the main display copy and headline where the idea is presented






23. In radio advertising - the story is visualized in the listener's imagination






24. A concluding line that tells people how to buy the product






25. How many percent of a newspaper is made up of ads?






26. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






27. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






28. What kind of radio ad strives for believability?






29. A written version of a radio commercial used to produce the commercial






30. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






31. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






32. How fast or slow the action progresses in a commercial






33. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






34. Presenting TV ads to others: Story board - Script - __________






35. Customers who have already bought from you






36. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






37. All copywriting and all of advertisig is about giving _______.






38. Commercials shot outside the studio






39. Another word of email ads - Use with caution






40. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






41. Finding the right person for the role






42. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






43. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






44. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






45. Text that explains what is happening in a corresponding photo or illustration






46. How many words should there be on a billboard?






47. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






48. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






49. Formula writing that uses cliches - generalities - stock phrases - and superlatives






50. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping