Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many inches wide is a typical newspaper column?






2. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






3. How fast or slow the action progresses in a commercial






4. Other tips for Radio: ________ - Schedule wisely - Give all info






5. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






6. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






7. The title of an ad; it is display copy set in large type to get the reader's attention






8. In television - a voice that is coming from an unseen speaker






9. What is the type of rate that is the same amount charge however long it is run?






10. A constructed setting in which the action of a commercial takes place






11. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






12. Customers who have already bought from you






13. Dont be redundant - Voice over should match on screen type - Dont use too many words






14. Type that is set in larger sizes that is used to attract the reader's attention






15. A mockup of a television commercial that uses still photos for the frames






16. The text of the message






17. How many percent of a newspaper is made up of ads?






18. The visual of the ______________ include: headline - lead - sight bites






19. Finding the right person for the role






20. A headline that is straightforward and informative and leads to some kind of action






21. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






22. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






23. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






24. The first line or paragraph of the body copy that is used to stimulate the reader's interest






25. What kind of radio ad often includes obsurd situations?






26. In which part of the AIPI formula should you repeat the prodcut and company name?






27. what is a classified ad that contains a photo called?






28. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






29. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






30. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






31. Advantages of _____________: Control - Flexibility - Appeal






32. Image that conveys the heart of the concept






33. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






34. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






35. What should be put last in the radio ad?






36. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






37. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






38. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






39. Where should legal copy be buried in the radio ad?






40. What does POP stand for?






41. What is the type of rate that is based on space purchase and time it is run called?






42. How many more times are electronic billboards more effective than poster panels?






43. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






44. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






45. Types of TV commercials Demonstration: Story - or Both - ________






46. How many inches wide total is a double newspaper page?






47. A written version of a radio commercial used to produce the commercial






48. Headlines that aim to capture attention although they might not provide much information






49. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






50. commercials set to music