Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






2. A mockup of a television commercial that uses still photos for the frames






3. Internet ad copy should be written with most important information on top






4. Types of ___________: buses - bus benches - bus stop shelters






5. A written version of a radio commercial used to produce the commercial






6. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






7. How many percent of a newspaper is made up of ads?






8. What does POP stand for?






9. Another word of email ads - Use with caution






10. Where should legal copy be buried in the radio ad?






11. What should be put last in the radio ad?






12. Your competitor's customers






13. Commercials shot outside the studio






14. The title of an ad; it is display copy set in large type to get the reader's attention






15. Small - often rectangular shaped graphic that appears at the top of a webpage.






16. Type that is set in larger sizes that is used to attract the reader's attention






17. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






18. What kind of radio ad strives for believability?






19. Other tips for Radio: ________ - Schedule wisely - Give all info






20. Which part of the AIPI formula is the longest portion of radio ad?






21. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






22. A headline that is straightforward and informative and leads to some kind of action






23. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






24. How many more times are electronic billboards more effective than poster panels?






25. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






26. Commercials are planned with segments of action that occur in a single location






27. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






28. What kind of radio ad often includes obsurd situations?






29. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






30. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






31. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






32. The first line or paragraph of the body copy that is used to stimulate the reader's interest






33. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






34. The written version of a television commercial specifying all the video and audio information






35. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






36. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






37. All copywriting and all of advertisig is about giving _______.






38. A block of text separate from the main display copy and headline where the idea is presented






39. A word or phrase typed into a search engine to find websites relevant to a certain topic






40. Advantages of _____________: Control - Flexibility - Appeal






41. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






42. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






43. Something that gives customers one more reason to purchase your product






44. How many pages is the typical direct mail ad?






45. 2 fold message of newspaper ad: _____ - sell at a particular store






46. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






47. The text of the message






48. How fast or slow the action progresses in a commercial






49. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






50. In television - a voice that is coming from an unseen speaker