Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does POP stand for?






2. A mockup of a television commercial that uses still photos for the frames






3. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






4. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






5. 2 1/4:1 - ratio of ___________






6. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






7. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






8. The first line or paragraph of the body copy that is used to stimulate the reader's interest






9. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






10. A concluding line that tells people how to buy the product






11. Text used to set the stage and lead into the headline of the copy






12. Commercials are planned with segments of action that occur in a single location






13. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






14. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






15. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






16. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






17. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






18. What kind of radio ad strives for believability?






19. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






20. A word or phrase typed into a search engine to find websites relevant to a certain topic






21. The visual of the ______________ include: headline - lead - sight bites






22. Formula writing that uses cliches - generalities - stock phrases - and superlatives






23. What should be put last in the radio ad?






24. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






25. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






26. How many pages is the typical direct mail ad?






27. The text of the message






28. Finding the right person for the role






29. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






30. The written version of a television commercial specifying all the video and audio information






31. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






32. Image that conveys the heart of the concept






33. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






34. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






35. Where should legal copy be buried in the radio ad?






36. In which part of the AIPI formula should you repeat the prodcut and company name?






37. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






38. How many more times are electronic billboards more effective than poster panels?






39. Internet ad copy should be written with most important information on top






40. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






41. What is the type of rate that is the same amount charge however long it is run?






42. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






43. How many percent of a newspaper is made up of ads?






44. Types of _____________:pop-out coupons and poin-of purchase






45. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






46. How many inches wide total is a double newspaper page?






47. Headlines that aim to capture attention although they might not provide much information






48. Advantages of _____________: Control - Flexibility - Appeal






49. How fast or slow the action progresses in a commercial






50. In radio advertising - the story is visualized in the listener's imagination