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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Wall Mural
Schedule
Simple
Omnipresence
2. Other tips for Radio: ________ - Schedule wisely - Give all info
Immediate Response
Stick to time
Sight bites
Schedule
3. Types of TV commercials Demonstration: Story - or Both - ________
Middle
Voice-over
Testimonials
Compiled list
4. Something that gives customers one more reason to purchase your product
Sweetener
12
Schedule
In-store advertising
5. What kind of radio ad strives for believability?
Present sales message
Dialogue
Middle
Forgettability
6. Commercials are planned with segments of action that occur in a single location
Banner ad
Dialogue
Talent
Scenes
7. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Pyramid style
Click-throughs
Key visual
Customer commitment
8. Internet ad copy should be written with most important information on top
Selling idea first
Pyramid style
12
Stick to time
9. Small - often rectangular shaped graphic that appears at the top of a webpage.
Email
Banner ad
3 to 6
Facilitators
10. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
12
Dramatized
Email
Selling idea first
11. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Collateral materials
Caption
Body copy
Interstate billboards size
12. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Spam
Dead
Humor and emotion
F
13. A concluding line that tells people how to buy the product
Call to action
On location
Overlines
Voice-over
14. A series of frames sketched to illustrate how the story line will develop
Sound effects
Storyboard
Wall Mural
Hope
15. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Underlines
Vignette
Interstate billboards size
Back translation
16. How many inches wide total is a double newspaper page?
24
6
Pyramid style
Dramatized
17. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
On location
Set
Call to action
Aerial Banner
18. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Dead
In-town billboards size
Magalog
Compiled list
19. In television - a voice that is coming from an unseen speaker
Collateral materials
Point-of-purchase
Dead
Off camera
20. A block of text separate from the main display copy and headline where the idea is presented
Key words
Present sales message
Wall Mural
Call-outs
21. What kind of radio ad often includes obsurd situations?
Open rate
Aerial Banner
Dramatized
Off camera
22. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Key frame
Radio script
Indirect-action headline
Blind headline
23. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Support Copy
Vignette
Blind headline
Compiled list
24. A constructed setting in which the action of a commercial takes place
Letter
Set
Call to action
Jingle
25. How many words should there be on a billboard?
3 to 6
Compiled list
Tone of voice
Internet Advertising
26. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Collateral materials
Scenes
leads which lead to sales
Schedule
27. How many percent of a newspaper is made up of ads?
3 to 6
70
Headline
Dialogue
28. Headlines that aim to capture attention although they might not provide much information
Indirect-action headline
Off camera
Subheads
Navigation
29. The written version of a television commercial specifying all the video and audio information
Television script
Email
Pyramid style
Testimonials
30. A headline that is straightforward and informative and leads to some kind of action
Click-throughs
Direct-action headline
Pyramid style
Call to action
31. People who appear in television commercials
Sound effects
Immediate Response
Talent
Pyramid style
32. Types of _____________:pop-out coupons and poin-of purchase
Magalog
Set
In-store advertising
Testimonials
33. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Closing pararaph
Humor and emotion
Jingle
In-town billboards size
34. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
leads which lead to sales
Sight bites
Sweetener
Caption
35. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
Spam
Sell product
Caption
36. 2 fold message of newspaper ad: _____ - sell at a particular store
On location
Sell product
Classified display advertisement
Urgent
37. 3:1 or 4:1 - ratio of _____________
Call-outs
Captions
Interstate billboards size
Transit advertising
38. Limitations to Radio: Cannot show product - __________ - difficult to test success
Forgettability
Open rate
Simple
Set
39. Presenting TV ads to others: Story board - Script - __________
House list
Closing pararaph
Off camera
Scenario
40. commercials set to music
Middle
Spam
Sell product
Jingle
41. How many more times are electronic billboards more effective than poster panels?
Key visual
Sight bites
Direct Mail Advertising
6
42. The text of the message
Response device
Body copy
Radio script
24
43. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Direct Mail Advertising
Poster panel
Your-name-here copy
Identify advertiser or product
44. A word or phrase typed into a search engine to find websites relevant to a certain topic
Direct mail letter
Customer commitment
Key words
In-town billboards size
45. Advantages of _____________: Control - Flexibility - Appeal
Direct Mail Advertising
Key words
Radio script
Image transfer
46. What is the type of rate that is the same amount charge however long it is run?
Flat rate
leads which lead to sales
Key words
Email
47. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Wall Mural
Storyboard
Pace
Indirect-action headline
48. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
4
Attention
White space
Your-name-here copy
49. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Soundtrack of TV
In-town billboards size
Adese
Immediate Response
50. what is a classified ad that contains a photo called?
Vignette
Body copy
Theater of the mind
Classified display advertisement