Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






2. All copywriting and all of advertisig is about giving _______.






3. The text of the message






4. what is a classified ad that contains a photo called?






5. Where is the best palce to put the legal copy of the radio ad?






6. Your competitor's customers






7. Another word of email ads - Use with caution






8. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






9. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






10. List of contacts that you purchase from companies that put these lists together






11. A series of frames sketched to illustrate how the story line will develop






12. Text that explains what is happening in a corresponding photo or illustration






13. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






14. 3:1 or 4:1 - ratio of _____________






15. What is the type of rate that is based on space purchase and time it is run called?






16. Presenting TV ads to others: Story board - Script - __________






17. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






18. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






19. The visual of the ______________ include: headline - lead - sight bites






20. In what shape do people view internet ads?






21. How many inches wide is a typical newspaper column?






22. 2 fold message of newspaper ad: _____ - sell at a particular store






23. Lifelike imitations of sounds






24. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






25. The act of clicking on a button on a website that takes the viewer to a different website






26. How many words should there be on a billboard?






27. A block of text separate from the main display copy and headline where the idea is presented






28. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






29. Which part of the AIPI formula is the longest portion of radio ad?






30. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






31. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






32. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






33. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






34. Commercials are planned with segments of action that occur in a single location






35. Headlines that aim to capture attention although they might not provide much information






36. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






37. If direct mail does not so much generate sales - what does it instead generate?






38. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






39. Types of ___________: buses - bus benches - bus stop shelters






40. Internet ad copy should be written with most important information on top






41. People who appear in television commercials






42. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






43. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






44. Text used to set the stage and lead into the headline of the copy






45. Customers who have already bought from you






46. What is the type of rate that is the same amount charge however long it is run?






47. The first line or paragraph of the body copy that is used to stimulate the reader's interest






48. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






49. Limitations to Radio: Cannot show product - __________ - difficult to test success






50. Type that is set in larger sizes that is used to attract the reader's attention