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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Body copy
Your-name-here copy
Sound effects
Banner ad
2. In which part of the AIPI formula should you repeat the prodcut and company name?
Interstate billboards size
Present sales message
On location
Identify advertiser or product
3. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Direct Mail Advertising
Spam
Straight
Stick to time
4. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Billboards
Immediate Response
Lists
Scenario
5. How many percent of a newspaper is made up of ads?
White space
Captions
70
Facilitators
6. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Body copy
Hope
House list
Key frame
7. A written version of a radio commercial used to produce the commercial
F
Sweetener
Radio script
Blind headline
8. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Vignette
Sweetener
Overlines
Urgent
9. The visual of the ______________ include: headline - lead - sight bites
Stick to time
Key words
Captions
Direct mail letter
10. Types of billboards: _______ and electronic
Set
Internet Advertising
Poster panel
Spam
11. What should be put last in the radio ad?
Immediate Response
12
Phone number
Caption
12. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Sweetener
In-town billboards size
Omnipresence
Collateral materials
13. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Lists
Navigation
Image transfer
Letter
14. A block of text separate from the main display copy and headline where the idea is presented
Key visual
Call-outs
4
Key words
15. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Call to action
Sweetener
Scenario
Back translation
16. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
3 to 6
Vignette
House list
Your-name-here copy
17. commercials set to music
Call-outs
Your-name-here copy
Jingle
Subheads
18. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Repeating
Sound effects
Support Copy
Click-throughs
19. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Present sales message
Your-name-here copy
Store history
Back translation
20. Your competitor's customers
Phone number
Repeating
Response list
Voice-over
21. Customers who have already bought from you
Flat rate
House list
Poster panel
Sell product
22. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Sell product
Point-of-purchase
Sight bites
Dialogue
23. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Interstate billboards size
Humor and emotion
Overlines
Wall Mural
24. What way of presenting a TV ad uses pictures and words?
Response list
Sound effects
Straight
Story board
25. The act of clicking on a button on a website that takes the viewer to a different website
Click-throughs
Photoboard
Tone of voice
Aerial Banner
26. A mockup of a television commercial that uses still photos for the frames
Response list
24
Photoboard
Banner ad
27. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Dialogue
Caption
Call to action
Response list
28. Which part of the AIPI formula is the longest portion of radio ad?
Support Copy
Present sales message
Poster panel
Aerial Banner
29. How many inches wide is a typical newspaper column?
12
Humor and emotion
Blind headline
Spam
30. What kind of radio ad often includes obsurd situations?
Dramatized
Billboards
leads which lead to sales
Indirect-action headline
31. Text that explains what is happening in a corresponding photo or illustration
Sound effects
Captions
Repeating
Soundtrack of TV
32. In what shape do people view internet ads?
Present sales message
F
Aerial Banner
Attention
33. List of contacts that you purchase from companies that put these lists together
Facilitators
Compiled list
Straight
Off camera
34. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Email
Letter
Tone of voice
Vignette
35. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
3 to 6
Talent
Magalog
Stick to time
36. 2 fold message of newspaper ad: _____ - sell at a particular store
Sell product
4
Scenario
Dead
37. What is the type of rate that is based on space purchase and time it is run called?
F
Off camera
Sell product
Open rate
38. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Billboards
leads which lead to sales
Underlines
Sweetener
39. Internet ad copy should be written with most important information on top
Navigation
White space
Jingle
Pyramid style
40. How many inches wide total is a double newspaper page?
In-store advertising
Story board
Captions
24
41. What is the type of rate that is the same amount charge however long it is run?
Radio script
Voice-over
Flat rate
Closing pararaph
42. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Sound effects
Internet Advertising
Spam
12
43. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Aerial Banner
Radio script
Facilitators
Dead
44. 3:1 or 4:1 - ratio of _____________
Short life span
Pyramid style
Tone of voice
Interstate billboards size
45. Self important copy that focuses on the company rather than the consumer
Brag-and-boast copy
Wall Mural
Voice-over
Spam
46. Types of TV commercials Demonstration: Story - or Both - ________
24
Hope
Testimonials
Straight
47. Presenting TV ads to others: Story board - Script - __________
Scenario
Dramatized
Aerial Banner
Interstate billboards size
48. In television - a voice that is coming from an unseen speaker
Off camera
Forgettability
Stick to time
Vignette
49. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Captions
Sweetener
Customer commitment
Facilitators
50. Advantages of _____________: Control - Flexibility - Appeal
Present sales message
Key visual
Direct Mail Advertising
Captions