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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lifelike imitations of sounds
Caption
Photoboard
Sound effects
Flat rate
2. People who appear in television commercials
Dialogue
Vignette
Talent
On location
3. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Attention
Support Copy
Transit advertising
Middle
4. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Email
Selling idea first
Vignette
Caption
5. Advantages of _____________: Control - Flexibility - Appeal
Direct Mail Advertising
Sell product
Captions
Headline
6. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Television script
Straight
Caption
Simple
7. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Urgent
White space
Selling idea first
12
8. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Direct Mail Advertising
Sell product
Lists
Image transfer
9. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Call-outs
Storyboard
F
Email
10. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Brag-and-boast copy
Spam
Store history
12
11. A mockup of a television commercial that uses still photos for the frames
Overlines
In-town billboards size
Photoboard
Direct mail letter
12. 3:1 or 4:1 - ratio of _____________
Internet Advertising
Navigation
Stick to time
Interstate billboards size
13. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Urgent
Aerial Banner
Testimonials
In-town billboards size
14. Types of _____________:pop-out coupons and poin-of purchase
Call to action
Soundtrack of TV
In-store advertising
Click-throughs
15. Limitations to Radio: Cannot show product - __________ - difficult to test success
In-town billboards size
Support Copy
Forgettability
Schedule
16. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Facilitators
12
Attention
White space
17. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Tone of voice
Set
Theater of the mind
Television script
18. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Voice-over
Internet Advertising
Vignette
Compiled list
19. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Billboards
Sell product
Facilitators
Call to action
20. 2 kinds of __________: free gift and bonus items
Subheads
Incentives
Repeating
Scenario
21. Text used to set the stage and lead into the headline of the copy
Overlines
Customer commitment
Image transfer
Humor and emotion
22. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Beginning or in the middle
Direct-action headline
Schedule
Talent
23. Commercials are planned with segments of action that occur in a single location
24
House list
Scenes
Internet Advertising
24. Customers who have already bought from you
Simple
Poster panel
Casting
House list
25. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Humor and emotion
Beginning or in the middle
Underlines
Story board
26. The visual of the ______________ include: headline - lead - sight bites
In-town billboards size
Forgettability
Sound effects
Direct mail letter
27. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Image transfer
Short life span
Indirect-action headline
Attention
28. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Sell product
Image transfer
Key frame
Lead paragraph
29. What does POP stand for?
Call-outs
Dramatized
Interstate billboards size
Point-of-purchase
30. In radio advertising - the story is visualized in the listener's imagination
Theater of the mind
4
Set
On location
31. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Phone number
3 to 6
Key words
Dead
32. An indirect headline that gives little information
Direct mail letter
Blind headline
F
Vignette
33. Small - often rectangular shaped graphic that appears at the top of a webpage.
Banner ad
Present sales message
Scenes
Body copy
34. What kind of radio ad strives for believability?
In-store advertising
Theater of the mind
Dialogue
4
35. All copywriting and all of advertisig is about giving _______.
Wall Mural
Adese
Hope
Omnipresence
36. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Banner ad
Repeating
Omnipresence
Store history
37. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Phone number
Headline
Caption
Letter
38. A written version of a radio commercial used to produce the commercial
Dramatized
Internet Advertising
Radio script
Letter
39. What way of presenting a TV ad uses pictures and words?
Story board
Click-throughs
Pyramid style
Billboards
40. The act of clicking on a button on a website that takes the viewer to a different website
Billboards
Store history
Click-throughs
Pace
41. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Back translation
Key visual
Billboards
Humor and emotion
42. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Classified display advertisement
Tone of voice
Talent
Immediate Response
43. Internet ad copy should be written with most important information on top
Pyramid style
Closing pararaph
Transit advertising
Spam
44. In television - a voice that is coming from an unseen speaker
Off camera
Beginning or in the middle
Caption
Your-name-here copy
45. List of contacts that you purchase from companies that put these lists together
Facilitators
Click-throughs
Compiled list
Transit advertising
46. How many pages is the typical direct mail ad?
Stick to time
Testimonials
4
Immediate Response
47. What kind of radio ad often includes obsurd situations?
Vignette
Inserts
Dramatized
Sweetener
48. A series of frames sketched to illustrate how the story line will develop
Repeating
Closing pararaph
Indirect-action headline
Storyboard
49. what is a classified ad that contains a photo called?
Sound effects
Call to action
Classified display advertisement
Image transfer
50. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Transit advertising
Customer commitment
Direct Mail Advertising
Your-name-here copy