Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of TV commercials Demonstration: Story - or Both - ________






2. Dont be redundant - Voice over should match on screen type - Dont use too many words






3. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






4. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






5. What should be put last in the radio ad?






6. Text used to set the stage and lead into the headline of the copy






7. Small - often rectangular shaped graphic that appears at the top of a webpage.






8. Finding the right person for the role






9. Self important copy that focuses on the company rather than the consumer






10. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






11. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






12. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






13. what is a classified ad that contains a photo called?






14. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






15. Text that explains what is happening in a corresponding photo or illustration






16. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






17. Another word of email ads - Use with caution






18. Advantages of _____________: Control - Flexibility - Appeal






19. How fast or slow the action progresses in a commercial






20. Where is the best palce to put the legal copy of the radio ad?






21. 3:1 or 4:1 - ratio of _____________






22. How many inches wide is a typical newspaper column?






23. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






24. How many more times are electronic billboards more effective than poster panels?






25. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






26. How many percent of a newspaper is made up of ads?






27. 2 1/4:1 - ratio of ___________






28. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






29. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






30. In television - a voice that is coming from an unseen speaker






31. Other tips for Radio: ________ - Schedule wisely - Give all info






32. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






33. Where should legal copy be buried in the radio ad?






34. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






35. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






36. What does POP stand for?






37. List of contacts that you purchase from companies that put these lists together






38. Customers who have already bought from you






39. If direct mail does not so much generate sales - what does it instead generate?






40. Commercials shot outside the studio






41. What is the type of rate that is the same amount charge however long it is run?






42. How many pages is the typical direct mail ad?






43. Lifelike imitations of sounds






44. Which part of the AIPI formula is the longest portion of radio ad?






45. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






46. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






47. A concluding line that tells people how to buy the product






48. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






49. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






50. Types of ___________: buses - bus benches - bus stop shelters