Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






2. 2 1/4:1 - ratio of ___________






3. Types of ___________: buses - bus benches - bus stop shelters






4. Types of TV commercials Demonstration: Story - or Both - ________






5. A mockup of a television commercial that uses still photos for the frames






6. Self important copy that focuses on the company rather than the consumer






7. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






8. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






9. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






10. Types of _____________:pop-out coupons and poin-of purchase






11. A headline that is straightforward and informative and leads to some kind of action






12. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






13. Something that gives customers one more reason to purchase your product






14. People who appear in television commercials






15. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






16. Commercials are planned with segments of action that occur in a single location






17. Your competitor's customers






18. Advantages of _____________: Control - Flexibility - Appeal






19. The visual of the ______________ include: headline - lead - sight bites






20. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






21. How many words should there be on a billboard?






22. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






23. The first line or paragraph of the body copy that is used to stimulate the reader's interest






24. A written version of a radio commercial used to produce the commercial






25. In which part of the AIPI formula should you repeat the prodcut and company name?






26. Other tips for Radio: ________ - Schedule wisely - Give all info






27. What is the type of rate that is based on space purchase and time it is run called?






28. Lifelike imitations of sounds






29. How many percent of a newspaper is made up of ads?






30. How fast or slow the action progresses in a commercial






31. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






32. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






33. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






34. What should be put last in the radio ad?






35. How many more times are electronic billboards more effective than poster panels?






36. How many inches wide is a typical newspaper column?






37. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






38. Formula writing that uses cliches - generalities - stock phrases - and superlatives






39. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






40. 2 kinds of __________: free gift and bonus items






41. A word or phrase typed into a search engine to find websites relevant to a certain topic






42. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






43. Finding the right person for the role






44. An indirect headline that gives little information






45. what is a classified ad that contains a photo called?






46. Text that explains what is happening in a corresponding photo or illustration






47. How many inches wide total is a double newspaper page?






48. How many pages is the typical direct mail ad?






49. Where should legal copy be buried in the radio ad?






50. What kind of radio ad often includes obsurd situations?