Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first line or paragraph of the body copy that is used to stimulate the reader's interest






2. In radio advertising - the story is visualized in the listener's imagination






3. Text that explains what is happening in a corresponding photo or illustration






4. What is the method by which the customer responds called?






5. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






6. Dont be redundant - Voice over should match on screen type - Dont use too many words






7. A word or phrase typed into a search engine to find websites relevant to a certain topic






8. A mockup of a television commercial that uses still photos for the frames






9. Finding the right person for the role






10. What is the type of rate that is based on space purchase and time it is run called?






11. If direct mail does not so much generate sales - what does it instead generate?






12. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






13. An indirect headline that gives little information






14. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






15. People who appear in television commercials






16. The text of the message






17. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






18. Types of _____________:pop-out coupons and poin-of purchase






19. Another word of email ads - Use with caution






20. How fast or slow the action progresses in a commercial






21. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






22. Small - often rectangular shaped graphic that appears at the top of a webpage.






23. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






24. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






25. 2 fold message of newspaper ad: _____ - sell at a particular store






26. What kind of radio ad often includes obsurd situations?






27. What does POP stand for?






28. What way of presenting a TV ad uses pictures and words?






29. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






30. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






31. commercials set to music






32. Text used to set the stage and lead into the headline of the copy






33. How many more times are electronic billboards more effective than poster panels?






34. In which part of the AIPI formula should you repeat the prodcut and company name?






35. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






36. A concluding line that tells people how to buy the product






37. The written version of a television commercial specifying all the video and audio information






38. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






39. what is a classified ad that contains a photo called?






40. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






41. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






42. List of contacts that you purchase from companies that put these lists together






43. Advantages of _____________: Control - Flexibility - Appeal






44. Self important copy that focuses on the company rather than the consumer






45. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






46. A block of text separate from the main display copy and headline where the idea is presented






47. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






48. The visual of the ______________ include: headline - lead - sight bites






49. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






50. 2 kinds of __________: free gift and bonus items