Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does POP stand for?






2. 2 1/4:1 - ratio of ___________






3. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






4. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






5. What is the type of rate that is based on space purchase and time it is run called?






6. How many more times are electronic billboards more effective than poster panels?






7. A block of text separate from the main display copy and headline where the idea is presented






8. A headline that is straightforward and informative and leads to some kind of action






9. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






10. What way of presenting a TV ad uses pictures and words?






11. Presenting TV ads to others: Story board - Script - __________






12. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






13. 2 fold message of newspaper ad: _____ - sell at a particular store






14. Headlines that aim to capture attention although they might not provide much information






15. Text that explains what is happening in a corresponding photo or illustration






16. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






17. Small - often rectangular shaped graphic that appears at the top of a webpage.






18. Another word of email ads - Use with caution






19. How many words should there be on a billboard?






20. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






21. What kind of radio ad often includes obsurd situations?






22. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






23. An indirect headline that gives little information






24. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






25. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






26. Something that gives customers one more reason to purchase your product






27. 3:1 or 4:1 - ratio of _____________






28. A constructed setting in which the action of a commercial takes place






29. The first line or paragraph of the body copy that is used to stimulate the reader's interest






30. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






31. List of contacts that you purchase from companies that put these lists together






32. Commercials are planned with segments of action that occur in a single location






33. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






34. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






35. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






36. commercials set to music






37. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






38. Internet ad copy should be written with most important information on top






39. A series of frames sketched to illustrate how the story line will develop






40. Image that conveys the heart of the concept






41. Where should legal copy be buried in the radio ad?






42. How many percent of a newspaper is made up of ads?






43. People who appear in television commercials






44. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






45. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






46. What kind of radio ad strives for believability?






47. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






48. Finding the right person for the role






49. Lifelike imitations of sounds






50. A concluding line that tells people how to buy the product