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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






2. The first line or paragraph of the body copy that is used to stimulate the reader's interest






3. In what shape do people view internet ads?






4. How fast or slow the action progresses in a commercial






5. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






6. How many words should there be on a billboard?






7. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






8. 3:1 or 4:1 - ratio of _____________






9. Your competitor's customers






10. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






11. Something that gives customers one more reason to purchase your product






12. In which part of the AIPI formula should you repeat the prodcut and company name?






13. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






14. commercials set to music






15. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






16. Headlines that aim to capture attention although they might not provide much information






17. In radio advertising - the story is visualized in the listener's imagination






18. Which part of the AIPI formula is the longest portion of radio ad?






19. A headline that is straightforward and informative and leads to some kind of action






20. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






21. what is a classified ad that contains a photo called?






22. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






23. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






24. What way of presenting a TV ad uses pictures and words?






25. Formula writing that uses cliches - generalities - stock phrases - and superlatives






26. What should be put last in the radio ad?






27. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






28. What kind of radio ad often includes obsurd situations?






29. Types of ___________: buses - bus benches - bus stop shelters






30. How many inches wide total is a double newspaper page?






31. Dont be redundant - Voice over should match on screen type - Dont use too many words






32. What is the type of rate that is based on space purchase and time it is run called?






33. Text that explains what is happening in a corresponding photo or illustration






34. People who appear in television commercials






35. An indirect headline that gives little information






36. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






37. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






38. In television - a voice that is coming from an unseen speaker






39. Types of TV commercials Demonstration: Story - or Both - ________






40. Types of billboards: _______ and electronic






41. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






42. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






43. Where should legal copy be buried in the radio ad?






44. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






45. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






46. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






47. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






48. A constructed setting in which the action of a commercial takes place






49. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






50. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move







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Can you answer 50 questions in 15 minutes?


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