Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






2. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






3. How many percent of a newspaper is made up of ads?






4. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






5. Types of TV commercials Demonstration: Story - or Both - ________






6. Something that gives customers one more reason to purchase your product






7. A written version of a radio commercial used to produce the commercial






8. What kind of radio ad strives for believability?






9. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






10. Headlines that aim to capture attention although they might not provide much information






11. What is the method by which the customer responds called?






12. Advantages of _____________: Control - Flexibility - Appeal






13. Where is the best palce to put the legal copy of the radio ad?






14. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






15. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






16. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






17. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






18. How many inches wide is a typical newspaper column?






19. In what shape do people view internet ads?






20. Commercials are planned with segments of action that occur in a single location






21. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






22. Which part of the AIPI formula is the longest portion of radio ad?






23. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






24. In television - a voice that is coming from an unseen speaker






25. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






26. Small - often rectangular shaped graphic that appears at the top of a webpage.






27. Image that conveys the heart of the concept






28. Formula writing that uses cliches - generalities - stock phrases - and superlatives






29. What way of presenting a TV ad uses pictures and words?






30. How fast or slow the action progresses in a commercial






31. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






32. Type that is set in larger sizes that is used to attract the reader's attention






33. Commercials shot outside the studio






34. Other tips for Radio: ________ - Schedule wisely - Give all info






35. Text that explains what is happening in a corresponding photo or illustration






36. How many more times are electronic billboards more effective than poster panels?






37. Types of ___________: buses - bus benches - bus stop shelters






38. A series of frames sketched to illustrate how the story line will develop






39. Limitations to Radio: Cannot show product - __________ - difficult to test success






40. commercials set to music






41. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






42. What kind of radio ad often includes obsurd situations?






43. 3:1 or 4:1 - ratio of _____________






44. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






45. Presenting TV ads to others: Story board - Script - __________






46. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






47. An indirect headline that gives little information






48. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






49. The act of clicking on a button on a website that takes the viewer to a different website






50. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial