Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A headline that is straightforward and informative and leads to some kind of action






2. Your competitor's customers






3. What is the type of rate that is the same amount charge however long it is run?






4. What is the type of rate that is based on space purchase and time it is run called?






5. A series of frames sketched to illustrate how the story line will develop






6. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






7. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






8. The visual of the ______________ include: headline - lead - sight bites






9. Finding the right person for the role






10. How fast or slow the action progresses in a commercial






11. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






12. commercials set to music






13. Self important copy that focuses on the company rather than the consumer






14. All copywriting and all of advertisig is about giving _______.






15. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






16. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






17. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






18. The title of an ad; it is display copy set in large type to get the reader's attention






19. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






20. Advantages of _____________: Control - Flexibility - Appeal






21. Lifelike imitations of sounds






22. Formula writing that uses cliches - generalities - stock phrases - and superlatives






23. Commercials are planned with segments of action that occur in a single location






24. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






25. Image that conveys the heart of the concept






26. A word or phrase typed into a search engine to find websites relevant to a certain topic






27. Other tips for Radio: ________ - Schedule wisely - Give all info






28. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






29. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






30. What way of presenting a TV ad uses pictures and words?






31. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






32. Text that explains what is happening in a corresponding photo or illustration






33. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






34. How many pages is the typical direct mail ad?






35. What does POP stand for?






36. If direct mail does not so much generate sales - what does it instead generate?






37. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






38. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






39. People who appear in television commercials






40. How many inches wide total is a double newspaper page?






41. List of contacts that you purchase from companies that put these lists together






42. Small - often rectangular shaped graphic that appears at the top of a webpage.






43. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






44. A written version of a radio commercial used to produce the commercial






45. Something that gives customers one more reason to purchase your product






46. 2 fold message of newspaper ad: _____ - sell at a particular store






47. An indirect headline that gives little information






48. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






49. what is a classified ad that contains a photo called?






50. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company