Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Text used to set the stage and lead into the headline of the copy






2. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






3. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






4. Finding the right person for the role






5. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






6. Something that gives customers one more reason to purchase your product






7. 2 1/4:1 - ratio of ___________






8. If direct mail does not so much generate sales - what does it instead generate?






9. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






10. Self important copy that focuses on the company rather than the consumer






11. Internet ad copy should be written with most important information on top






12. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






13. Formula writing that uses cliches - generalities - stock phrases - and superlatives






14. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






15. A mockup of a television commercial that uses still photos for the frames






16. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






17. Limitations to Radio: Cannot show product - __________ - difficult to test success






18. Dont be redundant - Voice over should match on screen type - Dont use too many words






19. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






20. Another word of email ads - Use with caution






21. Small - often rectangular shaped graphic that appears at the top of a webpage.






22. A word or phrase typed into a search engine to find websites relevant to a certain topic






23. In what shape do people view internet ads?






24. What does POP stand for?






25. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






26. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






27. How many more times are electronic billboards more effective than poster panels?






28. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






29. Types of ___________: buses - bus benches - bus stop shelters






30. The title of an ad; it is display copy set in large type to get the reader's attention






31. What is the method by which the customer responds called?






32. Commercials are planned with segments of action that occur in a single location






33. The act of clicking on a button on a website that takes the viewer to a different website






34. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






35. How many inches wide total is a double newspaper page?






36. 3:1 or 4:1 - ratio of _____________






37. commercials set to music






38. The first line or paragraph of the body copy that is used to stimulate the reader's interest






39. Text that explains what is happening in a corresponding photo or illustration






40. Where is the best palce to put the legal copy of the radio ad?






41. A written version of a radio commercial used to produce the commercial






42. 2 fold message of newspaper ad: _____ - sell at a particular store






43. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






44. People who appear in television commercials






45. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






46. Types of billboards: _______ and electronic






47. A constructed setting in which the action of a commercial takes place






48. Customers who have already bought from you






49. The written version of a television commercial specifying all the video and audio information






50. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping