Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. commercials set to music






2. Other tips for Radio: ________ - Schedule wisely - Give all info






3. Your competitor's customers






4. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






5. what is a classified ad that contains a photo called?






6. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






7. People who appear in television commercials






8. A mockup of a television commercial that uses still photos for the frames






9. 2 1/4:1 - ratio of ___________






10. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






11. How many inches wide total is a double newspaper page?






12. A word or phrase typed into a search engine to find websites relevant to a certain topic






13. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






14. Another word of email ads - Use with caution






15. The visual of the ______________ include: headline - lead - sight bites






16. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






17. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






18. Type that is set in larger sizes that is used to attract the reader's attention






19. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






20. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






21. Formula writing that uses cliches - generalities - stock phrases - and superlatives






22. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






23. What kind of radio ad often includes obsurd situations?






24. Types of billboards: _______ and electronic






25. A concluding line that tells people how to buy the product






26. Types of _____________:pop-out coupons and poin-of purchase






27. Small - often rectangular shaped graphic that appears at the top of a webpage.






28. The title of an ad; it is display copy set in large type to get the reader's attention






29. What is the type of rate that is the same amount charge however long it is run?






30. Where should legal copy be buried in the radio ad?






31. 2 kinds of __________: free gift and bonus items






32. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






33. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






34. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






35. Dont be redundant - Voice over should match on screen type - Dont use too many words






36. Where is the best palce to put the legal copy of the radio ad?






37. How many percent of a newspaper is made up of ads?






38. Commercials shot outside the studio






39. Advantages of _____________: Control - Flexibility - Appeal






40. Which part of the AIPI formula is the longest portion of radio ad?






41. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






42. Text that explains what is happening in a corresponding photo or illustration






43. Commercials are planned with segments of action that occur in a single location






44. The written version of a television commercial specifying all the video and audio information






45. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






46. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






47. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






48. Headlines that aim to capture attention although they might not provide much information






49. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






50. If direct mail does not so much generate sales - what does it instead generate?






Can you answer 50 questions in 15 minutes?



Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests