Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The written version of a television commercial specifying all the video and audio information






2. In what shape do people view internet ads?






3. In which part of the AIPI formula should you repeat the prodcut and company name?






4. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






5. What way of presenting a TV ad uses pictures and words?






6. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






7. List of contacts that you purchase from companies that put these lists together






8. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






9. 2 kinds of __________: free gift and bonus items






10. If direct mail does not so much generate sales - what does it instead generate?






11. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






12. How fast or slow the action progresses in a commercial






13. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






14. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






15. The title of an ad; it is display copy set in large type to get the reader's attention






16. In television - a voice that is coming from an unseen speaker






17. People who appear in television commercials






18. Types of _____________:pop-out coupons and poin-of purchase






19. Presenting TV ads to others: Story board - Script - __________






20. What is the type of rate that is the same amount charge however long it is run?






21. Small - often rectangular shaped graphic that appears at the top of a webpage.






22. Advantages of _____________: Control - Flexibility - Appeal






23. 2 1/4:1 - ratio of ___________






24. Something that gives customers one more reason to purchase your product






25. How many inches wide total is a double newspaper page?






26. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






27. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






28. Types of TV commercials Demonstration: Story - or Both - ________






29. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






30. All copywriting and all of advertisig is about giving _______.






31. Commercials shot outside the studio






32. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






33. A mockup of a television commercial that uses still photos for the frames






34. What kind of radio ad often includes obsurd situations?






35. How many more times are electronic billboards more effective than poster panels?






36. What is the method by which the customer responds called?






37. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






38. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






39. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






40. How many percent of a newspaper is made up of ads?






41. Other tips for Radio: ________ - Schedule wisely - Give all info






42. How many words should there be on a billboard?






43. What does POP stand for?






44. A concluding line that tells people how to buy the product






45. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






46. Your competitor's customers






47. A block of text separate from the main display copy and headline where the idea is presented






48. What kind of radio ad strives for believability?






49. commercials set to music






50. Lifelike imitations of sounds