Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. what is a classified ad that contains a photo called?






2. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






3. How many inches wide total is a double newspaper page?






4. Types of _____________:pop-out coupons and poin-of purchase






5. What is the type of rate that is based on space purchase and time it is run called?






6. 3:1 or 4:1 - ratio of _____________






7. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






8. Self important copy that focuses on the company rather than the consumer






9. What way of presenting a TV ad uses pictures and words?






10. Other tips for Radio: ________ - Schedule wisely - Give all info






11. Dont be redundant - Voice over should match on screen type - Dont use too many words






12. How many words should there be on a billboard?






13. Your competitor's customers






14. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






15. Where should legal copy be buried in the radio ad?






16. Where is the best palce to put the legal copy of the radio ad?






17. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






18. A written version of a radio commercial used to produce the commercial






19. 2 1/4:1 - ratio of ___________






20. 2 kinds of __________: free gift and bonus items






21. What is the type of rate that is the same amount charge however long it is run?






22. A constructed setting in which the action of a commercial takes place






23. A series of frames sketched to illustrate how the story line will develop






24. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






25. Customers who have already bought from you






26. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






27. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






28. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






29. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






30. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






31. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






32. Finding the right person for the role






33. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






34. How many pages is the typical direct mail ad?






35. Text used to set the stage and lead into the headline of the copy






36. If direct mail does not so much generate sales - what does it instead generate?






37. In which part of the AIPI formula should you repeat the prodcut and company name?






38. What should be put last in the radio ad?






39. A concluding line that tells people how to buy the product






40. Lifelike imitations of sounds






41. commercials set to music






42. A word or phrase typed into a search engine to find websites relevant to a certain topic






43. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






44. The title of an ad; it is display copy set in large type to get the reader's attention






45. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






46. Something that gives customers one more reason to purchase your product






47. Types of ___________: buses - bus benches - bus stop shelters






48. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






49. What kind of radio ad often includes obsurd situations?






50. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?