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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






2. People who appear in television commercials






3. Dont be redundant - Voice over should match on screen type - Dont use too many words






4. A written version of a radio commercial used to produce the commercial






5. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






6. A mockup of a television commercial that uses still photos for the frames






7. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






8. How many words should there be on a billboard?






9. How fast or slow the action progresses in a commercial






10. What kind of radio ad strives for believability?






11. Text used to set the stage and lead into the headline of the copy






12. A headline that is straightforward and informative and leads to some kind of action






13. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






14. Your competitor's customers






15. Advantages of _____________: Control - Flexibility - Appeal






16. Types of billboards: _______ and electronic






17. The written version of a television commercial specifying all the video and audio information






18. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






19. The act of clicking on a button on a website that takes the viewer to a different website






20. Where should legal copy be buried in the radio ad?






21. Another word of email ads - Use with caution






22. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






23. How many inches wide is a typical newspaper column?






24. Type that is set in larger sizes that is used to attract the reader's attention






25. A series of frames sketched to illustrate how the story line will develop






26. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






27. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






28. 3:1 or 4:1 - ratio of _____________






29. What does POP stand for?






30. What is the type of rate that is based on space purchase and time it is run called?






31. How many inches wide total is a double newspaper page?






32. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






33. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






34. A block of text separate from the main display copy and headline where the idea is presented






35. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






36. Other tips for Radio: ________ - Schedule wisely - Give all info






37. All copywriting and all of advertisig is about giving _______.






38. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






39. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






40. Types of _____________:pop-out coupons and poin-of purchase






41. what is a classified ad that contains a photo called?






42. In which part of the AIPI formula should you repeat the prodcut and company name?






43. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






44. Something that gives customers one more reason to purchase your product






45. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






46. If direct mail does not so much generate sales - what does it instead generate?






47. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






48. What kind of radio ad often includes obsurd situations?






49. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






50. What is the type of rate that is the same amount charge however long it is run?







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Can you answer 50 questions in 15 minutes?


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