Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People who appear in television commercials






2. How many percent of a newspaper is made up of ads?






3. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






4. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






5. Finding the right person for the role






6. 2 fold message of newspaper ad: _____ - sell at a particular store






7. In radio advertising - the story is visualized in the listener's imagination






8. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






9. Headlines that aim to capture attention although they might not provide much information






10. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






11. Types of ___________: buses - bus benches - bus stop shelters






12. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






13. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






14. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






15. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






16. 2 1/4:1 - ratio of ___________






17. what is a classified ad that contains a photo called?






18. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






19. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






20. The text of the message






21. Advantages of _____________: Control - Flexibility - Appeal






22. A mockup of a television commercial that uses still photos for the frames






23. Lifelike imitations of sounds






24. What kind of radio ad strives for believability?






25. The written version of a television commercial specifying all the video and audio information






26. An indirect headline that gives little information






27. Another word of email ads - Use with caution






28. A block of text separate from the main display copy and headline where the idea is presented






29. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






30. A concluding line that tells people how to buy the product






31. How many words should there be on a billboard?






32. What is the type of rate that is the same amount charge however long it is run?






33. Types of billboards: _______ and electronic






34. In which part of the AIPI formula should you repeat the prodcut and company name?






35. Commercials are planned with segments of action that occur in a single location






36. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






37. Type that is set in larger sizes that is used to attract the reader's attention






38. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






39. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






40. The visual of the ______________ include: headline - lead - sight bites






41. Your competitor's customers






42. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






43. Text that explains what is happening in a corresponding photo or illustration






44. All copywriting and all of advertisig is about giving _______.






45. The act of clicking on a button on a website that takes the viewer to a different website






46. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






47. Self important copy that focuses on the company rather than the consumer






48. Which part of the AIPI formula is the longest portion of radio ad?






49. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






50. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra