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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The title of an ad; it is display copy set in large type to get the reader's attention
Headline
Collateral materials
Subheads
Straight
2. A headline that is straightforward and informative and leads to some kind of action
House list
Repeating
Direct-action headline
Pyramid style
3. Types of ___________: buses - bus benches - bus stop shelters
Customer commitment
70
Transit advertising
Dead
4. A concluding line that tells people how to buy the product
Call to action
Repeating
Photoboard
Blind headline
5. How fast or slow the action progresses in a commercial
leads which lead to sales
Flat rate
Pace
Collateral materials
6. Finding the right person for the role
Interstate billboards size
Flat rate
Casting
Lead paragraph
7. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Theater of the mind
Call to action
Identify advertiser or product
Sight bites
8. Types of billboards: _______ and electronic
Jingle
Transit advertising
Present sales message
Poster panel
9. What kind of radio ad often includes obsurd situations?
Dialogue
Lists
Dramatized
12
10. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Your-name-here copy
Testimonials
Call-outs
Internet Advertising
11. 3:1 or 4:1 - ratio of _____________
Interstate billboards size
Scenario
Attention
Navigation
12. A word or phrase typed into a search engine to find websites relevant to a certain topic
Magalog
Key words
In-town billboards size
Brag-and-boast copy
13. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Response list
Casting
Tone of voice
Dialogue
14. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Facilitators
House list
Short life span
Selling idea first
15. In radio advertising - the story is visualized in the listener's imagination
Direct Mail Advertising
Theater of the mind
F
Wall Mural
16. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Lists
Direct mail letter
Urgent
Adese
17. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Middle
Your-name-here copy
Customer commitment
Underlines
18. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Aerial Banner
Indirect-action headline
Omnipresence
Captions
19. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
In-store advertising
Story board
Response list
Back translation
20. commercials set to music
Spam
Jingle
Aerial Banner
Classified display advertisement
21. Your competitor's customers
Inserts
Image transfer
Response list
Selling idea first
22. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Storyboard
Attention
Sound effects
Billboards
23. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Vignette
Letter
Blind headline
Collateral materials
24. A constructed setting in which the action of a commercial takes place
Aerial Banner
Omnipresence
Spam
Set
25. Where is the best palce to put the legal copy of the radio ad?
Key visual
Middle
Voice-over
6
26. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Inserts
Vignette
Closing pararaph
Your-name-here copy
27. What is the method by which the customer responds called?
Response device
Middle
Television script
Selling idea first
28. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
4
Straight
In-store advertising
Internet Advertising
29. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
Straight
Collateral materials
Simple
30. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Stick to time
Customer commitment
Repeating
Point-of-purchase
31. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Sell product
Image transfer
Short life span
Lists
32. How many words should there be on a billboard?
Flat rate
Open rate
Omnipresence
3 to 6
33. Which part of the AIPI formula is the longest portion of radio ad?
4
Sound effects
Present sales message
Schedule
34. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Support Copy
Humor and emotion
Lead paragraph
Spam
35. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Direct mail letter
Inserts
Body copy
Incentives
36. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Sweetener
Sound effects
Selling idea first
Billboards
37. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Present sales message
Humor and emotion
Call-outs
6
38. What kind of radio ad strives for believability?
Dialogue
Beginning or in the middle
Letter
Set
39. 2 fold message of newspaper ad: _____ - sell at a particular store
Compiled list
White space
Click-throughs
Sell product
40. Self important copy that focuses on the company rather than the consumer
Brag-and-boast copy
Response device
Indirect-action headline
Underlines
41. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
3 to 6
Forgettability
On location
White space
42. In television - a voice that is coming from an unseen speaker
Sweetener
Jingle
Sell product
Off camera
43. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Short life span
Humor and emotion
Voice-over
Interstate billboards size
44. Commercials shot outside the studio
House list
On location
Open rate
Adese
45. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Subheads
Navigation
Response list
Television script
46. Presenting TV ads to others: Story board - Script - __________
24
Incentives
Scenario
Repeating
47. Limitations to Radio: Cannot show product - __________ - difficult to test success
Vignette
Response list
Forgettability
Photoboard
48. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Direct Mail Advertising
Back translation
Email
Simple
49. How many inches wide total is a double newspaper page?
Sound effects
Brag-and-boast copy
24
F
50. The act of clicking on a button on a website that takes the viewer to a different website
Click-throughs
Flat rate
Compiled list
Vignette