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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A headline that is straightforward and informative and leads to some kind of action
Support Copy
Interstate billboards size
Straight
Direct-action headline
2. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Off camera
Customer commitment
Direct mail letter
Key visual
3. Advantages of _____________: Control - Flexibility - Appeal
Set
Direct Mail Advertising
F
Call to action
4. A mockup of a television commercial that uses still photos for the frames
Email
Present sales message
Image transfer
Photoboard
5. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Dead
Blind headline
Sell product
Support Copy
6. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Letter
Short life span
Underlines
Testimonials
7. 2 kinds of __________: free gift and bonus items
Incentives
Classified display advertisement
Interstate billboards size
12
8. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Call to action
Support Copy
Voice-over
Storyboard
9. How many inches wide total is a double newspaper page?
Dialogue
Storyboard
24
Humor and emotion
10. 2 1/4:1 - ratio of ___________
Tone of voice
White space
In-town billboards size
Direct Mail Advertising
11. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Interstate billboards size
Sound effects
Email
Aerial Banner
12. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Immediate Response
Casting
Voice-over
House list
13. Limitations to Radio: Cannot show product - __________ - difficult to test success
Sweetener
Indirect-action headline
Dialogue
Forgettability
14. What does POP stand for?
12
Soundtrack of TV
Point-of-purchase
Sell product
15. Text used to set the stage and lead into the headline of the copy
Banner ad
Aerial Banner
Call to action
Overlines
16. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Repeating
Image transfer
Vignette
Straight
17. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Lead paragraph
Short life span
Billboards
70
18. The visual of the ______________ include: headline - lead - sight bites
F
Direct mail letter
White space
Response device
19. A constructed setting in which the action of a commercial takes place
Point-of-purchase
Vignette
6
Set
20. A written version of a radio commercial used to produce the commercial
Radio script
Set
Blind headline
Store history
21. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Magalog
Scenario
Back translation
Banner ad
22. The written version of a television commercial specifying all the video and audio information
Classified display advertisement
Support Copy
Television script
Image transfer
23. Types of _____________:pop-out coupons and poin-of purchase
Scenes
Response list
In-store advertising
Testimonials
24. Which part of the AIPI formula is the longest portion of radio ad?
Your-name-here copy
Spam
Present sales message
White space
25. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Tone of voice
Schedule
Key frame
Sound effects
26. Where should legal copy be buried in the radio ad?
Beginning or in the middle
Store history
Navigation
Indirect-action headline
27. All copywriting and all of advertisig is about giving _______.
Present sales message
Hope
Humor and emotion
Inserts
28. If direct mail does not so much generate sales - what does it instead generate?
Dramatized
Television script
3 to 6
leads which lead to sales
29. Dont be redundant - Voice over should match on screen type - Dont use too many words
Blind headline
Lead paragraph
Soundtrack of TV
Pyramid style
30. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Photoboard
Simple
Email
70
31. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Humor and emotion
12
Vignette
Interstate billboards size
32. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Email
Dramatized
Selling idea first
Straight
33. Customers who have already bought from you
House list
Adese
Collateral materials
Selling idea first
34. A block of text separate from the main display copy and headline where the idea is presented
Voice-over
Call-outs
Underlines
Pace
35. Internet ad copy should be written with most important information on top
In-town billboards size
Call-outs
Body copy
Pyramid style
36. A series of frames sketched to illustrate how the story line will develop
Forgettability
Collateral materials
Storyboard
Response list
37. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Scenes
Pace
Caption
Letter
38. What kind of radio ad often includes obsurd situations?
Short life span
Dramatized
Storyboard
Wall Mural
39. How many inches wide is a typical newspaper column?
12
Stick to time
Television script
Response list
40. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Aerial Banner
On location
Sight bites
Present sales message
41. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Sight bites
Underlines
Classified display advertisement
Stick to time
42. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Middle
Urgent
Support Copy
Vignette
43. How many percent of a newspaper is made up of ads?
Key frame
Story board
Omnipresence
70
44. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Straight
Scenes
Navigation
Vignette
45. commercials set to music
Jingle
Voice-over
Vignette
Urgent
46. What is the type of rate that is based on space purchase and time it is run called?
Open rate
Magalog
Sound effects
Dead
47. In television - a voice that is coming from an unseen speaker
Poster panel
Off camera
Direct-action headline
Overlines
48. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Short life span
Stick to time
Repeating
Store history
49. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Urgent
Adese
Caption
Open rate
50. How many more times are electronic billboards more effective than poster panels?
Incentives
Interstate billboards size
Identify advertiser or product
6