Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






2. 2 1/4:1 - ratio of ___________






3. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






4. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






5. List of contacts that you purchase from companies that put these lists together






6. Internet ad copy should be written with most important information on top






7. How many pages is the typical direct mail ad?






8. What should be put last in the radio ad?






9. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






10. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






11. Type that is set in larger sizes that is used to attract the reader's attention






12. Finding the right person for the role






13. Small - often rectangular shaped graphic that appears at the top of a webpage.






14. How many percent of a newspaper is made up of ads?






15. A word or phrase typed into a search engine to find websites relevant to a certain topic






16. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






17. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






18. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






19. Customers who have already bought from you






20. How fast or slow the action progresses in a commercial






21. Limitations to Radio: Cannot show product - __________ - difficult to test success






22. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






23. 2 kinds of __________: free gift and bonus items






24. Dont be redundant - Voice over should match on screen type - Dont use too many words






25. A concluding line that tells people how to buy the product






26. Another word of email ads - Use with caution






27. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






28. The title of an ad; it is display copy set in large type to get the reader's attention






29. commercials set to music






30. In radio advertising - the story is visualized in the listener's imagination






31. What kind of radio ad strives for believability?






32. Commercials are planned with segments of action that occur in a single location






33. How many words should there be on a billboard?






34. In which part of the AIPI formula should you repeat the prodcut and company name?






35. Your competitor's customers






36. How many inches wide total is a double newspaper page?






37. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






38. What way of presenting a TV ad uses pictures and words?






39. What is the type of rate that is the same amount charge however long it is run?






40. A series of frames sketched to illustrate how the story line will develop






41. What is the type of rate that is based on space purchase and time it is run called?






42. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






43. An indirect headline that gives little information






44. People who appear in television commercials






45. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






46. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






47. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






48. Types of ___________: buses - bus benches - bus stop shelters






49. Types of billboards: _______ and electronic






50. What does POP stand for?