Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In radio advertising - the story is visualized in the listener's imagination






2. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






3. what is a classified ad that contains a photo called?






4. How many words should there be on a billboard?






5. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






6. Types of TV commercials Demonstration: Story - or Both - ________






7. Internet ad copy should be written with most important information on top






8. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






9. Presenting TV ads to others: Story board - Script - __________






10. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






11. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






12. Headlines that aim to capture attention although they might not provide much information






13. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






14. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






15. Self important copy that focuses on the company rather than the consumer






16. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






17. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






18. Commercials shot outside the studio






19. How many inches wide total is a double newspaper page?






20. In what shape do people view internet ads?






21. The act of clicking on a button on a website that takes the viewer to a different website






22. Small - often rectangular shaped graphic that appears at the top of a webpage.






23. A concluding line that tells people how to buy the product






24. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






25. What is the type of rate that is the same amount charge however long it is run?






26. Types of _____________:pop-out coupons and poin-of purchase






27. Your competitor's customers






28. Types of ___________: buses - bus benches - bus stop shelters






29. What kind of radio ad often includes obsurd situations?






30. A series of frames sketched to illustrate how the story line will develop






31. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






32. Type that is set in larger sizes that is used to attract the reader's attention






33. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






34. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






35. How many more times are electronic billboards more effective than poster panels?






36. The visual of the ______________ include: headline - lead - sight bites






37. What is the method by which the customer responds called?






38. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






39. How many pages is the typical direct mail ad?






40. 2 kinds of __________: free gift and bonus items






41. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






42. A written version of a radio commercial used to produce the commercial






43. What kind of radio ad strives for believability?






44. How many inches wide is a typical newspaper column?






45. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






46. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






47. 2 fold message of newspaper ad: _____ - sell at a particular store






48. Another word of email ads - Use with caution






49. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






50. A block of text separate from the main display copy and headline where the idea is presented