Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How fast or slow the action progresses in a commercial






2. How many percent of a newspaper is made up of ads?






3. Other tips for Radio: ________ - Schedule wisely - Give all info






4. An indirect headline that gives little information






5. Where is the best palce to put the legal copy of the radio ad?






6. All copywriting and all of advertisig is about giving _______.






7. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






8. In television - a voice that is coming from an unseen speaker






9. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






10. Presenting TV ads to others: Story board - Script - __________






11. Which part of the AIPI formula is the longest portion of radio ad?






12. 3:1 or 4:1 - ratio of _____________






13. Text used to set the stage and lead into the headline of the copy






14. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






15. How many more times are electronic billboards more effective than poster panels?






16. What does POP stand for?






17. Dont be redundant - Voice over should match on screen type - Dont use too many words






18. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






19. Types of _____________:pop-out coupons and poin-of purchase






20. Internet ad copy should be written with most important information on top






21. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






22. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






23. Finding the right person for the role






24. Image that conveys the heart of the concept






25. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






26. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






27. Commercials are planned with segments of action that occur in a single location






28. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






29. A written version of a radio commercial used to produce the commercial






30. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






31. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






32. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






33. In which part of the AIPI formula should you repeat the prodcut and company name?






34. A block of text separate from the main display copy and headline where the idea is presented






35. What is the type of rate that is the same amount charge however long it is run?






36. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






37. What should be put last in the radio ad?






38. What is the type of rate that is based on space purchase and time it is run called?






39. Types of ___________: buses - bus benches - bus stop shelters






40. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






41. What kind of radio ad often includes obsurd situations?






42. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






43. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






44. what is a classified ad that contains a photo called?






45. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






46. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






47. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






48. Small - often rectangular shaped graphic that appears at the top of a webpage.






49. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






50. Advantages of _____________: Control - Flexibility - Appeal