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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The text of the message
Dead
Body copy
Humor and emotion
12
2. The title of an ad; it is display copy set in large type to get the reader's attention
Banner ad
Sell product
Talent
Headline
3. How fast or slow the action progresses in a commercial
Internet Advertising
Set
Pace
Urgent
4. Lifelike imitations of sounds
Off camera
Sound effects
Sell product
Selling idea first
5. What is the type of rate that is based on space purchase and time it is run called?
Open rate
On location
Key words
Selling idea first
6. If direct mail does not so much generate sales - what does it instead generate?
Response list
Vignette
Click-throughs
leads which lead to sales
7. Text used to set the stage and lead into the headline of the copy
Forgettability
Overlines
Immediate Response
Billboards
8. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Incentives
Omnipresence
Open rate
Closing pararaph
9. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Point-of-purchase
Straight
Banner ad
House list
10. Types of TV commercials Demonstration: Story - or Both - ________
12
Flat rate
Banner ad
Testimonials
11. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Tone of voice
Classified display advertisement
Navigation
Off camera
12. Commercials shot outside the studio
Omnipresence
Magalog
On location
Captions
13. Another word of email ads - Use with caution
Spam
Pyramid style
Blind headline
Call to action
14. List of contacts that you purchase from companies that put these lists together
Spam
Photoboard
Body copy
Compiled list
15. A concluding line that tells people how to buy the product
In-store advertising
Call to action
Your-name-here copy
Immediate Response
16. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
70
Selling idea first
Sound effects
White space
17. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Immediate Response
3 to 6
In-town billboards size
Banner ad
18. Something that gives customers one more reason to purchase your product
Stick to time
6
Sweetener
Point-of-purchase
19. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Banner ad
Photoboard
Omnipresence
Customer commitment
20. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Poster panel
Scenes
Letter
Radio script
21. 3:1 or 4:1 - ratio of _____________
Inserts
Interstate billboards size
Transit advertising
F
22. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Subheads
Key frame
Lists
Facilitators
23. A written version of a radio commercial used to produce the commercial
leads which lead to sales
Phone number
Radio script
Middle
24. In what shape do people view internet ads?
F
Caption
Direct Mail Advertising
Jingle
25. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Headline
Set
Short life span
Selling idea first
26. What kind of radio ad often includes obsurd situations?
Selling idea first
Indirect-action headline
Sweetener
Dramatized
27. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
Blind headline
Headline
70
28. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
House list
Underlines
Banner ad
Sound effects
29. What kind of radio ad strives for believability?
Simple
Dialogue
Casting
Body copy
30. How many inches wide total is a double newspaper page?
Sweetener
Repeating
24
Interstate billboards size
31. How many more times are electronic billboards more effective than poster panels?
6
Repeating
Underlines
Compiled list
32. Image that conveys the heart of the concept
Casting
Underlines
Banner ad
Key visual
33. A series of frames sketched to illustrate how the story line will develop
Direct mail letter
Storyboard
Testimonials
Story board
34. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Back translation
Identify advertiser or product
Present sales message
12
35. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Simple
Repeating
Internet Advertising
3 to 6
36. What does POP stand for?
Open rate
Interstate billboards size
Letter
Point-of-purchase
37. The visual of the ______________ include: headline - lead - sight bites
Direct mail letter
Facilitators
Blind headline
Subheads
38. Where is the best palce to put the legal copy of the radio ad?
Internet Advertising
Set
4
Middle
39. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Middle
Support Copy
Wall Mural
Photoboard
40. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Spam
Letter
Image transfer
Transit advertising
41. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Caption
Soundtrack of TV
Banner ad
Direct mail letter
42. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Your-name-here copy
In-town billboards size
Aerial Banner
Storyboard
43. Self important copy that focuses on the company rather than the consumer
Brag-and-boast copy
Headline
Immediate Response
Forgettability
44. A block of text separate from the main display copy and headline where the idea is presented
Repeating
Sweetener
Call-outs
F
45. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
70
Dead
Store history
Straight
46. The act of clicking on a button on a website that takes the viewer to a different website
Repeating
Click-throughs
Overlines
Flat rate
47. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Television script
Wall Mural
Display copy
3 to 6
48. What is the method by which the customer responds called?
24
Scenario
Response device
Call-outs
49. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Storyboard
Attention
Hope
Flat rate
50. Internet ad copy should be written with most important information on top
Facilitators
Pyramid style
Stick to time
Scenes
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