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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Repeating
Soundtrack of TV
Image transfer
Point-of-purchase
2. 2 fold message of newspaper ad: _____ - sell at a particular store
Transit advertising
Sell product
Direct Mail Advertising
Click-throughs
3. Text that explains what is happening in a corresponding photo or illustration
Off camera
Magalog
Poster panel
Captions
4. Self important copy that focuses on the company rather than the consumer
Brag-and-boast copy
Magalog
Support Copy
24
5. Limitations to Radio: Cannot show product - __________ - difficult to test success
Compiled list
Forgettability
Display copy
Schedule
6. Image that conveys the heart of the concept
In-town billboards size
Key visual
24
Support Copy
7. 2 1/4:1 - ratio of ___________
In-town billboards size
Click-throughs
Facilitators
Tone of voice
8. If direct mail does not so much generate sales - what does it instead generate?
Image transfer
leads which lead to sales
Billboards
Banner ad
9. A concluding line that tells people how to buy the product
Omnipresence
Spam
Call to action
Wall Mural
10. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Identify advertiser or product
In-store advertising
Straight
Email
11. 3:1 or 4:1 - ratio of _____________
In-store advertising
Soundtrack of TV
Magalog
Interstate billboards size
12. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Store history
Soundtrack of TV
Response device
Radio script
13. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Customer commitment
Present sales message
Voice-over
3 to 6
14. A series of frames sketched to illustrate how the story line will develop
Point-of-purchase
Storyboard
Casting
Brag-and-boast copy
15. What is the type of rate that is based on space purchase and time it is run called?
Schedule
Caption
Off camera
Open rate
16. The written version of a television commercial specifying all the video and audio information
Television script
Testimonials
Sell product
Aerial Banner
17. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Wall Mural
Off camera
In-town billboards size
Omnipresence
18. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Magalog
Response device
Classified display advertisement
Storyboard
19. In what shape do people view internet ads?
Hope
Dialogue
Off camera
F
20. The visual of the ______________ include: headline - lead - sight bites
Direct mail letter
Billboards
Straight
Vignette
21. Advantages of _____________: Control - Flexibility - Appeal
Direct Mail Advertising
Navigation
Storyboard
Billboards
22. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Tone of voice
Wall Mural
Poster panel
Vignette
23. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Billboards
Middle
Simple
Wall Mural
24. How many percent of a newspaper is made up of ads?
70
Identify advertiser or product
Vignette
Classified display advertisement
25. Text used to set the stage and lead into the headline of the copy
Set
Lists
Overlines
24
26. A mockup of a television commercial that uses still photos for the frames
Spam
Photoboard
Storyboard
Talent
27. Headlines that aim to capture attention although they might not provide much information
Direct mail letter
Indirect-action headline
Captions
Underlines
28. commercials set to music
Repeating
Jingle
Support Copy
Adese
29. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Forgettability
Response device
Letter
Scenario
30. A headline that is straightforward and informative and leads to some kind of action
Scenario
Blind headline
Direct-action headline
In-store advertising
31. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
12
70
Compiled list
Billboards
32. Another word of email ads - Use with caution
Transit advertising
F
Identify advertiser or product
Spam
33. A written version of a radio commercial used to produce the commercial
Dialogue
Identify advertiser or product
Radio script
Your-name-here copy
34. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Response device
Customer commitment
Subheads
Navigation
35. How many inches wide total is a double newspaper page?
24
Direct mail letter
Theater of the mind
Facilitators
36. The text of the message
Omnipresence
Simple
Body copy
Dramatized
37. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Schedule
Closing pararaph
70
6
38. How many pages is the typical direct mail ad?
Body copy
On location
Customer commitment
4
39. People who appear in television commercials
On location
Direct-action headline
In-store advertising
Talent
40. Commercials shot outside the studio
Repeating
Image transfer
Transit advertising
On location
41. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Vignette
Dramatized
Television script
4
42. How many more times are electronic billboards more effective than poster panels?
6
Sell product
Selling idea first
24
43. Types of TV commercials Demonstration: Story - or Both - ________
Dead
Overlines
Testimonials
Middle
44. what is a classified ad that contains a photo called?
Direct Mail Advertising
Casting
Open rate
Classified display advertisement
45. Lifelike imitations of sounds
Transit advertising
Store history
Theater of the mind
Sound effects
46. Where should legal copy be buried in the radio ad?
Schedule
Back translation
Lead paragraph
Beginning or in the middle
47. A block of text separate from the main display copy and headline where the idea is presented
Magalog
Response list
Call-outs
Image transfer
48. Something that gives customers one more reason to purchase your product
Body copy
In-town billboards size
Sweetener
Compiled list
49. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Your-name-here copy
Soundtrack of TV
Middle
Response list
50. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Click-throughs
Internet Advertising
Caption
Vignette
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