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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How fast or slow the action progresses in a commercial
Aerial Banner
Pace
Jingle
Present sales message
2. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Off camera
Aerial Banner
Back translation
Navigation
3. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Transit advertising
Story board
Image transfer
Lead paragraph
4. Types of billboards: _______ and electronic
Poster panel
Simple
Underlines
Tone of voice
5. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Billboards
4
Wall Mural
Vignette
6. Other tips for Radio: ________ - Schedule wisely - Give all info
Off camera
Stick to time
Adese
On location
7. Small - often rectangular shaped graphic that appears at the top of a webpage.
Sell product
Banner ad
Vignette
Television script
8. How many words should there be on a billboard?
Dramatized
Magalog
Theater of the mind
3 to 6
9. How many pages is the typical direct mail ad?
In-town billboards size
Simple
4
Call-outs
10. People who appear in television commercials
Direct mail letter
Direct Mail Advertising
Short life span
Talent
11. Headlines that aim to capture attention although they might not provide much information
Indirect-action headline
12
Talent
Humor and emotion
12. Finding the right person for the role
12
Headline
Casting
Customer commitment
13. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Tone of voice
Lead paragraph
Closing pararaph
Magalog
14. 2 kinds of __________: free gift and bonus items
Your-name-here copy
Billboards
Stick to time
Incentives
15. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Underlines
Closing pararaph
Television script
Urgent
16. In radio advertising - the story is visualized in the listener's imagination
Compiled list
Billboards
Theater of the mind
In-store advertising
17. A headline that is straightforward and informative and leads to some kind of action
70
Vignette
Direct-action headline
Blind headline
18. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
6
Lists
Radio script
Immediate Response
19. 3:1 or 4:1 - ratio of _____________
Call to action
Tone of voice
Interstate billboards size
Repeating
20. In which part of the AIPI formula should you repeat the prodcut and company name?
Classified display advertisement
6
Simple
Identify advertiser or product
21. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Body copy
Direct Mail Advertising
Forgettability
White space
22. How many more times are electronic billboards more effective than poster panels?
Pyramid style
Sell product
Sound effects
6
23. Lifelike imitations of sounds
Key words
Point-of-purchase
Sound effects
Letter
24. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
F
Subheads
Story board
70
25. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Blind headline
Attention
Casting
Repeating
26. 2 1/4:1 - ratio of ___________
Forgettability
Short life span
Sight bites
In-town billboards size
27. The text of the message
F
In-store advertising
Body copy
Pyramid style
28. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Wall Mural
Casting
Television script
Store history
29. Types of TV commercials Demonstration: Story - or Both - ________
White space
Straight
Testimonials
Off camera
30. An indirect headline that gives little information
Direct-action headline
Pace
Magalog
Blind headline
31. How many percent of a newspaper is made up of ads?
70
Overlines
12
Customer commitment
32. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Response device
Sweetener
Selling idea first
Photoboard
33. What kind of radio ad strives for believability?
Voice-over
Dialogue
Off camera
Selling idea first
34. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Theater of the mind
Direct mail letter
Adese
Scenario
35. The title of an ad; it is display copy set in large type to get the reader's attention
Testimonials
Short life span
Dramatized
Headline
36. Types of _____________:pop-out coupons and poin-of purchase
Customer commitment
24
Jingle
In-store advertising
37. The act of clicking on a button on a website that takes the viewer to a different website
3 to 6
Theater of the mind
Repeating
Click-throughs
38. A series of frames sketched to illustrate how the story line will develop
Incentives
Interstate billboards size
Email
Storyboard
39. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Wall Mural
Omnipresence
Sight bites
Dialogue
40. commercials set to music
70
Dead
Jingle
Theater of the mind
41. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Vignette
Scenario
Magalog
Casting
42. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Display copy
Overlines
Classified display advertisement
Navigation
43. Which part of the AIPI formula is the longest portion of radio ad?
Response device
6
Present sales message
Vignette
44. The visual of the ______________ include: headline - lead - sight bites
Direct mail letter
Straight
Talent
Inserts
45. Self important copy that focuses on the company rather than the consumer
Customer commitment
Brag-and-boast copy
Lists
Image transfer
46. All copywriting and all of advertisig is about giving _______.
Incentives
Pace
Hope
Set
47. Text used to set the stage and lead into the headline of the copy
Direct mail letter
Overlines
Store history
Blind headline
48. A block of text separate from the main display copy and headline where the idea is presented
Headline
Call-outs
Key frame
Key visual
49. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Selling idea first
Incentives
Set
Simple
50. Your competitor's customers
Vignette
24
Radio script
Response list