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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How fast or slow the action progresses in a commercial
Your-name-here copy
Pace
Letter
Soundtrack of TV
2. The title of an ad; it is display copy set in large type to get the reader's attention
70
Talent
Radio script
Headline
3. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Key frame
Captions
Simple
Call to action
4. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Identify advertiser or product
Underlines
Stick to time
Dialogue
5. Type that is set in larger sizes that is used to attract the reader's attention
Soundtrack of TV
Hope
Open rate
Display copy
6. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Aerial Banner
Humor and emotion
Story board
Magalog
7. what is a classified ad that contains a photo called?
Transit advertising
Response device
Identify advertiser or product
Classified display advertisement
8. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Display copy
Classified display advertisement
Wall Mural
Email
9. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Internet Advertising
Urgent
Billboards
Jingle
10. In what shape do people view internet ads?
Key words
leads which lead to sales
Open rate
F
11. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Caption
Magalog
Wall Mural
Internet Advertising
12. What does POP stand for?
Sound effects
Point-of-purchase
Direct mail letter
Inserts
13. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Vignette
Middle
Lists
Off camera
14. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Direct mail letter
Aerial Banner
Flat rate
Image transfer
15. Limitations to Radio: Cannot show product - __________ - difficult to test success
Click-throughs
Forgettability
Pyramid style
Scenario
16. Where should legal copy be buried in the radio ad?
Dramatized
Beginning or in the middle
Facilitators
Blind headline
17. If direct mail does not so much generate sales - what does it instead generate?
Humor and emotion
leads which lead to sales
Click-throughs
Schedule
18. A word or phrase typed into a search engine to find websites relevant to a certain topic
Scenario
Compiled list
Key words
Straight
19. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Theater of the mind
Call-outs
Immediate Response
Call to action
20. Internet ad copy should be written with most important information on top
Pyramid style
Casting
Facilitators
Key frame
21. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Caption
Tone of voice
Hope
Pace
22. Self important copy that focuses on the company rather than the consumer
Omnipresence
Transit advertising
Brag-and-boast copy
F
23. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Vignette
Casting
Direct-action headline
Testimonials
24. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Repeating
Short life span
Simple
leads which lead to sales
25. Types of billboards: _______ and electronic
Pace
Poster panel
Simple
White space
26. Commercials shot outside the studio
Facilitators
Flat rate
Billboards
On location
27. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Your-name-here copy
Back translation
Compiled list
Repeating
28. A written version of a radio commercial used to produce the commercial
Radio script
Identify advertiser or product
Voice-over
Internet Advertising
29. The written version of a television commercial specifying all the video and audio information
Billboards
F
Television script
12
30. Presenting TV ads to others: Story board - Script - __________
Story board
Soundtrack of TV
Scenario
Lead paragraph
31. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
Lead paragraph
Headline
House list
32. People who appear in television commercials
Talent
Soundtrack of TV
Dead
Scenario
33. A mockup of a television commercial that uses still photos for the frames
Classified display advertisement
Photoboard
Your-name-here copy
Wall Mural
34. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Key visual
Photoboard
House list
Closing pararaph
35. The act of clicking on a button on a website that takes the viewer to a different website
Response list
Scenario
Subheads
Click-throughs
36. Customers who have already bought from you
House list
70
Letter
Testimonials
37. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
4
Humor and emotion
Brag-and-boast copy
Direct-action headline
38. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
6
Lead paragraph
On location
Inserts
39. A block of text separate from the main display copy and headline where the idea is presented
Sight bites
Call-outs
Banner ad
Off camera
40. Where is the best palce to put the legal copy of the radio ad?
Storyboard
Brag-and-boast copy
Identify advertiser or product
Middle
41. Lifelike imitations of sounds
Call-outs
Sound effects
Indirect-action headline
Captions
42. A constructed setting in which the action of a commercial takes place
Wall Mural
Point-of-purchase
Set
Interstate billboards size
43. In which part of the AIPI formula should you repeat the prodcut and company name?
4
Sell product
Identify advertiser or product
Television script
44. An indirect headline that gives little information
Vignette
Back translation
Set
Blind headline
45. Types of _____________:pop-out coupons and poin-of purchase
Blind headline
Short life span
In-store advertising
Straight
46. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Facilitators
Stick to time
Support Copy
Spam
47. How many more times are electronic billboards more effective than poster panels?
Call-outs
Overlines
Flat rate
6
48. List of contacts that you purchase from companies that put these lists together
Pace
Support Copy
White space
Compiled list
49. Small - often rectangular shaped graphic that appears at the top of a webpage.
Lead paragraph
Identify advertiser or product
Banner ad
Underlines
50. Commercials are planned with segments of action that occur in a single location
Scenes
Stick to time
Dead
Classified display advertisement