Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






2. Image that conveys the heart of the concept






3. How many inches wide total is a double newspaper page?






4. Which part of the AIPI formula is the longest portion of radio ad?






5. Headlines that aim to capture attention although they might not provide much information






6. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






7. Dont be redundant - Voice over should match on screen type - Dont use too many words






8. What way of presenting a TV ad uses pictures and words?






9. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






10. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






11. what is a classified ad that contains a photo called?






12. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






13. Small - often rectangular shaped graphic that appears at the top of a webpage.






14. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






15. What is the type of rate that is the same amount charge however long it is run?






16. How many inches wide is a typical newspaper column?






17. Internet ad copy should be written with most important information on top






18. A mockup of a television commercial that uses still photos for the frames






19. In radio advertising - the story is visualized in the listener's imagination






20. Text that explains what is happening in a corresponding photo or illustration






21. Other tips for Radio: ________ - Schedule wisely - Give all info






22. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






23. What kind of radio ad often includes obsurd situations?






24. The act of clicking on a button on a website that takes the viewer to a different website






25. All copywriting and all of advertisig is about giving _______.






26. People who appear in television commercials






27. Types of _____________:pop-out coupons and poin-of purchase






28. What should be put last in the radio ad?






29. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






30. Commercials are planned with segments of action that occur in a single location






31. A headline that is straightforward and informative and leads to some kind of action






32. 2 kinds of __________: free gift and bonus items






33. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






34. What is the type of rate that is based on space purchase and time it is run called?






35. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






36. How many words should there be on a billboard?






37. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






38. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






39. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






40. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






41. An indirect headline that gives little information






42. Finding the right person for the role






43. Types of ___________: buses - bus benches - bus stop shelters






44. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






45. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






46. Something that gives customers one more reason to purchase your product






47. In what shape do people view internet ads?






48. Another word of email ads - Use with caution






49. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






50. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines