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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Response device
Collateral materials
Captions
Overlines
2. In television - a voice that is coming from an unseen speaker
House list
Simple
Radio script
Off camera
3. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Image transfer
Wall Mural
Key visual
Letter
4. People who appear in television commercials
Middle
70
Talent
Compiled list
5. The written version of a television commercial specifying all the video and audio information
Spam
Magalog
Dramatized
Television script
6. Where should legal copy be buried in the radio ad?
Beginning or in the middle
Letter
Classified display advertisement
Pace
7. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Your-name-here copy
Back translation
Straight
Collateral materials
8. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
Point-of-purchase
Dead
70
9. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Collateral materials
Indirect-action headline
Testimonials
Customer commitment
10. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
House list
Humor and emotion
Inserts
Display copy
11. Lifelike imitations of sounds
Body copy
Sound effects
24
Collateral materials
12. Headlines that aim to capture attention although they might not provide much information
F
Store history
Indirect-action headline
3 to 6
13. In radio advertising - the story is visualized in the listener's imagination
In-store advertising
Subheads
Image transfer
Theater of the mind
14. Dont be redundant - Voice over should match on screen type - Dont use too many words
Wall Mural
Dramatized
Soundtrack of TV
Scenes
15. What way of presenting a TV ad uses pictures and words?
Back translation
Story board
Internet Advertising
Indirect-action headline
16. Type that is set in larger sizes that is used to attract the reader's attention
Underlines
Sound effects
Lists
Display copy
17. A written version of a radio commercial used to produce the commercial
Repeating
12
Radio script
Identify advertiser or product
18. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
4
Back translation
White space
Response device
19. 2 kinds of __________: free gift and bonus items
Image transfer
On location
Incentives
Point-of-purchase
20. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Interstate billboards size
Internet Advertising
Dialogue
Support Copy
21. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
F
Testimonials
Call to action
Voice-over
22. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Dead
Simple
Facilitators
Off camera
23. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Transit advertising
Sight bites
Adese
Banner ad
24. A constructed setting in which the action of a commercial takes place
Incentives
Photoboard
Set
Short life span
25. Finding the right person for the role
Scenario
Soundtrack of TV
Stick to time
Casting
26. The title of an ad; it is display copy set in large type to get the reader's attention
Headline
Sight bites
Transit advertising
Pace
27. All copywriting and all of advertisig is about giving _______.
Flat rate
Hope
Blind headline
Set
28. An indirect headline that gives little information
3 to 6
Blind headline
Key visual
70
29. what is a classified ad that contains a photo called?
Display copy
Classified display advertisement
Support Copy
Call-outs
30. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Short life span
Back translation
Theater of the mind
Inserts
31. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Key visual
6
Underlines
Straight
32. What is the type of rate that is the same amount charge however long it is run?
Indirect-action headline
Pyramid style
Flat rate
Simple
33. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Tone of voice
Closing pararaph
Schedule
Hope
34. How many pages is the typical direct mail ad?
Lists
Email
Lead paragraph
4
35. How many words should there be on a billboard?
Flat rate
3 to 6
Subheads
Middle
36. Image that conveys the heart of the concept
Email
Beginning or in the middle
Key visual
Sound effects
37. Types of ___________: buses - bus benches - bus stop shelters
Sight bites
Casting
Transit advertising
Wall Mural
38. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Key frame
Simple
Direct mail letter
Spam
39. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Closing pararaph
Lead paragraph
Adese
Scenes
40. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Soundtrack of TV
Tone of voice
Dramatized
Sound effects
41. A word or phrase typed into a search engine to find websites relevant to a certain topic
Key words
Present sales message
24
Attention
42. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Vignette
Direct-action headline
Response device
Immediate Response
43. The visual of the ______________ include: headline - lead - sight bites
Display copy
Direct mail letter
Testimonials
Theater of the mind
44. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
6
Store history
Caption
4
45. A concluding line that tells people how to buy the product
Letter
Facilitators
Call to action
Stick to time
46. Where is the best palce to put the legal copy of the radio ad?
Image transfer
Voice-over
Middle
Identify advertiser or product
47. 2 1/4:1 - ratio of ___________
Flat rate
In-town billboards size
Stick to time
Response list
48. The act of clicking on a button on a website that takes the viewer to a different website
Navigation
Email
Key visual
Click-throughs
49. Small - often rectangular shaped graphic that appears at the top of a webpage.
Scenes
Urgent
Banner ad
Brag-and-boast copy
50. 2 fold message of newspaper ad: _____ - sell at a particular store
Sound effects
Click-throughs
Back translation
Sell product