Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A mockup of a television commercial that uses still photos for the frames






2. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






3. The text of the message






4. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






5. commercials set to music






6. A series of frames sketched to illustrate how the story line will develop






7. Image that conveys the heart of the concept






8. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






9. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






10. Presenting TV ads to others: Story board - Script - __________






11. Types of TV commercials Demonstration: Story - or Both - ________






12. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






13. Types of ___________: buses - bus benches - bus stop shelters






14. What should be put last in the radio ad?






15. How many inches wide total is a double newspaper page?






16. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






17. How many pages is the typical direct mail ad?






18. How many words should there be on a billboard?






19. A concluding line that tells people how to buy the product






20. If direct mail does not so much generate sales - what does it instead generate?






21. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






22. In radio advertising - the story is visualized in the listener's imagination






23. The visual of the ______________ include: headline - lead - sight bites






24. An indirect headline that gives little information






25. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






26. How many more times are electronic billboards more effective than poster panels?






27. How fast or slow the action progresses in a commercial






28. Text that explains what is happening in a corresponding photo or illustration






29. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






30. A written version of a radio commercial used to produce the commercial






31. 2 fold message of newspaper ad: _____ - sell at a particular store






32. Another word of email ads - Use with caution






33. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






34. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






35. Other tips for Radio: ________ - Schedule wisely - Give all info






36. List of contacts that you purchase from companies that put these lists together






37. A constructed setting in which the action of a commercial takes place






38. In what shape do people view internet ads?






39. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






40. Small - often rectangular shaped graphic that appears at the top of a webpage.






41. Dont be redundant - Voice over should match on screen type - Dont use too many words






42. what is a classified ad that contains a photo called?






43. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






44. Customers who have already bought from you






45. How many inches wide is a typical newspaper column?






46. Lifelike imitations of sounds






47. 2 1/4:1 - ratio of ___________






48. Text used to set the stage and lead into the headline of the copy






49. What kind of radio ad often includes obsurd situations?






50. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment