Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






2. A mockup of a television commercial that uses still photos for the frames






3. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






4. People who appear in television commercials






5. Where is the best palce to put the legal copy of the radio ad?






6. 2 fold message of newspaper ad: _____ - sell at a particular store






7. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






8. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






9. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






10. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






11. Limitations to Radio: Cannot show product - __________ - difficult to test success






12. A series of frames sketched to illustrate how the story line will develop






13. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






14. What is the method by which the customer responds called?






15. A concluding line that tells people how to buy the product






16. How fast or slow the action progresses in a commercial






17. Advantages of _____________: Control - Flexibility - Appeal






18. What is the type of rate that is based on space purchase and time it is run called?






19. 2 kinds of __________: free gift and bonus items






20. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






21. The first line or paragraph of the body copy that is used to stimulate the reader's interest






22. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






23. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






24. commercials set to music






25. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






26. Your competitor's customers






27. The text of the message






28. Text used to set the stage and lead into the headline of the copy






29. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






30. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






31. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






32. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






33. In which part of the AIPI formula should you repeat the prodcut and company name?






34. The visual of the ______________ include: headline - lead - sight bites






35. How many more times are electronic billboards more effective than poster panels?






36. What should be put last in the radio ad?






37. what is a classified ad that contains a photo called?






38. Image that conveys the heart of the concept






39. How many inches wide is a typical newspaper column?






40. Type that is set in larger sizes that is used to attract the reader's attention






41. Types of _____________:pop-out coupons and poin-of purchase






42. Commercials shot outside the studio






43. A block of text separate from the main display copy and headline where the idea is presented






44. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






45. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






46. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






47. Internet ad copy should be written with most important information on top






48. Formula writing that uses cliches - generalities - stock phrases - and superlatives






49. A word or phrase typed into a search engine to find websites relevant to a certain topic






50. A constructed setting in which the action of a commercial takes place