Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






2. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






3. How many more times are electronic billboards more effective than poster panels?






4. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






5. All copywriting and all of advertisig is about giving _______.






6. Another word of email ads - Use with caution






7. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






8. How many percent of a newspaper is made up of ads?






9. Where is the best palce to put the legal copy of the radio ad?






10. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






11. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






12. People who appear in television commercials






13. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






14. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






15. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






16. What is the type of rate that is based on space purchase and time it is run called?






17. The visual of the ______________ include: headline - lead - sight bites






18. Text used to set the stage and lead into the headline of the copy






19. Finding the right person for the role






20. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






21. What kind of radio ad strives for believability?






22. A constructed setting in which the action of a commercial takes place






23. Types of TV commercials Demonstration: Story - or Both - ________






24. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






25. The first line or paragraph of the body copy that is used to stimulate the reader's interest






26. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






27. Image that conveys the heart of the concept






28. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






29. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






30. Types of ___________: buses - bus benches - bus stop shelters






31. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






32. Commercials shot outside the studio






33. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






34. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






35. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






36. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






37. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






38. Advantages of _____________: Control - Flexibility - Appeal






39. In radio advertising - the story is visualized in the listener's imagination






40. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






41. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






42. Internet ad copy should be written with most important information on top






43. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






44. Types of billboards: _______ and electronic






45. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






46. Commercials are planned with segments of action that occur in a single location






47. What kind of radio ad often includes obsurd situations?






48. An indirect headline that gives little information






49. How many inches wide is a typical newspaper column?






50. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad