Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






2. What is the method by which the customer responds called?






3. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






4. what is a classified ad that contains a photo called?






5. A written version of a radio commercial used to produce the commercial






6. Advantages of _____________: Control - Flexibility - Appeal






7. How many inches wide total is a double newspaper page?






8. How many pages is the typical direct mail ad?






9. Internet ad copy should be written with most important information on top






10. Types of ___________: buses - bus benches - bus stop shelters






11. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






12. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






13. Another word of email ads - Use with caution






14. Limitations to Radio: Cannot show product - __________ - difficult to test success






15. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






16. An indirect headline that gives little information






17. A concluding line that tells people how to buy the product






18. Formula writing that uses cliches - generalities - stock phrases - and superlatives






19. 3:1 or 4:1 - ratio of _____________






20. Other tips for Radio: ________ - Schedule wisely - Give all info






21. Which part of the AIPI formula is the longest portion of radio ad?






22. Image that conveys the heart of the concept






23. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






24. People who appear in television commercials






25. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






26. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






27. Finding the right person for the role






28. 2 1/4:1 - ratio of ___________






29. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






30. If direct mail does not so much generate sales - what does it instead generate?






31. The first line or paragraph of the body copy that is used to stimulate the reader's interest






32. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






33. What way of presenting a TV ad uses pictures and words?






34. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






35. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






36. Text used to set the stage and lead into the headline of the copy






37. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






38. Presenting TV ads to others: Story board - Script - __________






39. The text of the message






40. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






41. Types of TV commercials Demonstration: Story - or Both - ________






42. In which part of the AIPI formula should you repeat the prodcut and company name?






43. What is the type of rate that is based on space purchase and time it is run called?






44. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






45. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






46. The act of clicking on a button on a website that takes the viewer to a different website






47. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






48. What does POP stand for?






49. Commercials shot outside the studio






50. Lifelike imitations of sounds