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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A mockup of a television commercial that uses still photos for the frames
Key words
Photoboard
Story board
Immediate Response
2. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Indirect-action headline
Soundtrack of TV
Straight
Incentives
3. The text of the message
Pace
70
Sight bites
Body copy
4. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Jingle
Subheads
Present sales message
Customer commitment
5. commercials set to music
Omnipresence
Jingle
Immediate Response
Support Copy
6. A series of frames sketched to illustrate how the story line will develop
Classified display advertisement
Storyboard
4
Display copy
7. Image that conveys the heart of the concept
Billboards
Forgettability
Key visual
3 to 6
8. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Underlines
Simple
Omnipresence
Humor and emotion
9. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Magalog
Brag-and-boast copy
Your-name-here copy
Off camera
10. Presenting TV ads to others: Story board - Script - __________
In-store advertising
Scenario
Point-of-purchase
Email
11. Types of TV commercials Demonstration: Story - or Both - ________
Testimonials
Radio script
Incentives
Scenes
12. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
6
Repeating
In-town billboards size
Store history
13. Types of ___________: buses - bus benches - bus stop shelters
Facilitators
Incentives
Direct mail letter
Transit advertising
14. What should be put last in the radio ad?
Phone number
Image transfer
Navigation
White space
15. How many inches wide total is a double newspaper page?
Voice-over
24
Identify advertiser or product
Support Copy
16. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Overlines
Sight bites
Pace
White space
17. How many pages is the typical direct mail ad?
Voice-over
Response list
4
Captions
18. How many words should there be on a billboard?
Sight bites
Voice-over
Magalog
3 to 6
19. A concluding line that tells people how to buy the product
Testimonials
Off camera
Photoboard
Call to action
20. If direct mail does not so much generate sales - what does it instead generate?
Internet Advertising
Lists
leads which lead to sales
Facilitators
21. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Your-name-here copy
Email
3 to 6
Inserts
22. In radio advertising - the story is visualized in the listener's imagination
Short life span
Theater of the mind
Scenes
Humor and emotion
23. The visual of the ______________ include: headline - lead - sight bites
Storyboard
12
Collateral materials
Direct mail letter
24. An indirect headline that gives little information
Incentives
Brag-and-boast copy
Classified display advertisement
Blind headline
25. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Present sales message
24
Sweetener
Key frame
26. How many more times are electronic billboards more effective than poster panels?
Back translation
Present sales message
6
Stick to time
27. How fast or slow the action progresses in a commercial
Direct Mail Advertising
Attention
Pace
Simple
28. Text that explains what is happening in a corresponding photo or illustration
Aerial Banner
Present sales message
70
Captions
29. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Display copy
Magalog
Internet Advertising
Phone number
30. A written version of a radio commercial used to produce the commercial
Internet Advertising
Radio script
Email
Pace
31. 2 fold message of newspaper ad: _____ - sell at a particular store
Sell product
12
Your-name-here copy
In-store advertising
32. Another word of email ads - Use with caution
Lead paragraph
70
Spam
Sound effects
33. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
F
Immediate Response
Customer commitment
Display copy
34. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
In-store advertising
Attention
Facilitators
Middle
35. Other tips for Radio: ________ - Schedule wisely - Give all info
Tone of voice
Aerial Banner
Stick to time
Billboards
36. List of contacts that you purchase from companies that put these lists together
Compiled list
Underlines
Scenes
Photoboard
37. A constructed setting in which the action of a commercial takes place
Simple
Set
leads which lead to sales
Story board
38. In what shape do people view internet ads?
Testimonials
F
White space
Response device
39. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Underlines
Soundtrack of TV
Internet Advertising
Call-outs
40. Small - often rectangular shaped graphic that appears at the top of a webpage.
Short life span
Banner ad
Sound effects
Collateral materials
41. Dont be redundant - Voice over should match on screen type - Dont use too many words
Soundtrack of TV
Blind headline
Call-outs
3 to 6
42. what is a classified ad that contains a photo called?
Classified display advertisement
Response device
Key visual
Vignette
43. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Image transfer
Radio script
Key frame
Poster panel
44. Customers who have already bought from you
Lead paragraph
Casting
Scenario
House list
45. How many inches wide is a typical newspaper column?
Your-name-here copy
12
White space
Present sales message
46. Lifelike imitations of sounds
Forgettability
Lists
Point-of-purchase
Sound effects
47. 2 1/4:1 - ratio of ___________
Interstate billboards size
Photoboard
Identify advertiser or product
In-town billboards size
48. Text used to set the stage and lead into the headline of the copy
Store history
Collateral materials
Billboards
Overlines
49. What kind of radio ad often includes obsurd situations?
Key visual
Schedule
Store history
Dramatized
50. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Forgettability
Back translation
Support Copy
leads which lead to sales