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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Flat rate
Magalog
Adese
4
2. What should be put last in the radio ad?
Storyboard
Phone number
Off camera
Compiled list
3. A headline that is straightforward and informative and leads to some kind of action
Direct-action headline
Soundtrack of TV
Phone number
leads which lead to sales
4. The visual of the ______________ include: headline - lead - sight bites
4
70
Dead
Direct mail letter
5. People who appear in television commercials
Customer commitment
Jingle
Lead paragraph
Talent
6. In television - a voice that is coming from an unseen speaker
Hope
Off camera
4
Key frame
7. Dont be redundant - Voice over should match on screen type - Dont use too many words
Email
Immediate Response
Navigation
Soundtrack of TV
8. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Key visual
Vignette
Underlines
Television script
9. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Sight bites
Response device
Image transfer
Dead
10. Lifelike imitations of sounds
House list
Key visual
Sound effects
Key words
11. what is a classified ad that contains a photo called?
Classified display advertisement
Caption
Headline
Incentives
12. An indirect headline that gives little information
Lists
Vignette
Facilitators
Blind headline
13. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Simple
Sound effects
Call to action
Blind headline
14. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Closing pararaph
On location
Email
Inserts
15. 2 1/4:1 - ratio of ___________
F
Your-name-here copy
Store history
In-town billboards size
16. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
12
3 to 6
Scenes
Omnipresence
17. Finding the right person for the role
Indirect-action headline
Blind headline
leads which lead to sales
Casting
18. What kind of radio ad often includes obsurd situations?
Sound effects
Dramatized
70
Set
19. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Letter
Poster panel
On location
Selling idea first
20. If direct mail does not so much generate sales - what does it instead generate?
Internet Advertising
Brag-and-boast copy
Inserts
leads which lead to sales
21. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Underlines
Response device
Straight
Dead
22. What is the type of rate that is based on space purchase and time it is run called?
Billboards
Open rate
Email
Voice-over
23. In which part of the AIPI formula should you repeat the prodcut and company name?
Body copy
Email
Immediate Response
Identify advertiser or product
24. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Magalog
Back translation
Billboards
Scenes
25. How many more times are electronic billboards more effective than poster panels?
6
Response list
Theater of the mind
Pace
26. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Sight bites
Flat rate
Navigation
Tone of voice
27. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Image transfer
Short life span
On location
70
28. List of contacts that you purchase from companies that put these lists together
Call to action
Lists
Dead
Compiled list
29. How many words should there be on a billboard?
3 to 6
Repeating
Wall Mural
Internet Advertising
30. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
Off camera
Adese
6
31. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Your-name-here copy
Transit advertising
Off camera
Call-outs
32. Internet ad copy should be written with most important information on top
Omnipresence
Key visual
In-town billboards size
Pyramid style
33. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Radio script
Billboards
Sound effects
4
34. In what shape do people view internet ads?
F
Direct mail letter
Lists
Blind headline
35. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Talent
Short life span
Humor and emotion
Forgettability
36. Headlines that aim to capture attention although they might not provide much information
Indirect-action headline
Scenario
Voice-over
Email
37. A block of text separate from the main display copy and headline where the idea is presented
Call-outs
12
Urgent
In-store advertising
38. How many inches wide is a typical newspaper column?
Closing pararaph
12
Talent
Sight bites
39. A concluding line that tells people how to buy the product
Adese
Your-name-here copy
Call to action
Call-outs
40. 2 fold message of newspaper ad: _____ - sell at a particular store
On location
Display copy
Spam
Sell product
41. In radio advertising - the story is visualized in the listener's imagination
Key words
Voice-over
Theater of the mind
Simple
42. A mockup of a television commercial that uses still photos for the frames
Photoboard
Magalog
Response list
Overlines
43. 2 kinds of __________: free gift and bonus items
Incentives
Voice-over
Caption
Response device
44. How many percent of a newspaper is made up of ads?
70
Direct-action headline
Point-of-purchase
Middle
45. A word or phrase typed into a search engine to find websites relevant to a certain topic
12
Key frame
Key words
Headline
46. Commercials shot outside the studio
On location
In-store advertising
Identify advertiser or product
Dead
47. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Body copy
House list
White space
Omnipresence
48. How many pages is the typical direct mail ad?
24
4
Open rate
Direct-action headline
49. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Dramatized
Schedule
Radio script
White space
50. Self important copy that focuses on the company rather than the consumer
Response device
Soundtrack of TV
Brag-and-boast copy
Immediate Response