Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






2. If direct mail does not so much generate sales - what does it instead generate?






3. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






4. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






5. The visual of the ______________ include: headline - lead - sight bites






6. Customers who have already bought from you






7. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






8. 2 1/4:1 - ratio of ___________






9. 2 kinds of __________: free gift and bonus items






10. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






11. Your competitor's customers






12. A constructed setting in which the action of a commercial takes place






13. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






14. Where is the best palce to put the legal copy of the radio ad?






15. What should be put last in the radio ad?






16. Type that is set in larger sizes that is used to attract the reader's attention






17. Other tips for Radio: ________ - Schedule wisely - Give all info






18. A concluding line that tells people how to buy the product






19. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






20. Text used to set the stage and lead into the headline of the copy






21. Types of ___________: buses - bus benches - bus stop shelters






22. Where should legal copy be buried in the radio ad?






23. What way of presenting a TV ad uses pictures and words?






24. Internet ad copy should be written with most important information on top






25. Types of _____________:pop-out coupons and poin-of purchase






26. Limitations to Radio: Cannot show product - __________ - difficult to test success






27. Text that explains what is happening in a corresponding photo or illustration






28. A word or phrase typed into a search engine to find websites relevant to a certain topic






29. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






30. What is the method by which the customer responds called?






31. An indirect headline that gives little information






32. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






33. What does POP stand for?






34. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






35. The act of clicking on a button on a website that takes the viewer to a different website






36. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






37. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






38. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






39. Presenting TV ads to others: Story board - Script - __________






40. The written version of a television commercial specifying all the video and audio information






41. what is a classified ad that contains a photo called?






42. The first line or paragraph of the body copy that is used to stimulate the reader's interest






43. Commercials are planned with segments of action that occur in a single location






44. A block of text separate from the main display copy and headline where the idea is presented






45. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






46. Commercials shot outside the studio






47. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






48. List of contacts that you purchase from companies that put these lists together






49. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






50. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads