Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The title of an ad; it is display copy set in large type to get the reader's attention






2. A headline that is straightforward and informative and leads to some kind of action






3. Types of ___________: buses - bus benches - bus stop shelters






4. A concluding line that tells people how to buy the product






5. How fast or slow the action progresses in a commercial






6. Finding the right person for the role






7. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






8. Types of billboards: _______ and electronic






9. What kind of radio ad often includes obsurd situations?






10. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






11. 3:1 or 4:1 - ratio of _____________






12. A word or phrase typed into a search engine to find websites relevant to a certain topic






13. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






14. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






15. In radio advertising - the story is visualized in the listener's imagination






16. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






17. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






18. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






19. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






20. commercials set to music






21. Your competitor's customers






22. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






23. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






24. A constructed setting in which the action of a commercial takes place






25. Where is the best palce to put the legal copy of the radio ad?






26. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






27. What is the method by which the customer responds called?






28. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






29. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






30. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






31. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






32. How many words should there be on a billboard?






33. Which part of the AIPI formula is the longest portion of radio ad?






34. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






35. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






36. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






37. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






38. What kind of radio ad strives for believability?






39. 2 fold message of newspaper ad: _____ - sell at a particular store






40. Self important copy that focuses on the company rather than the consumer






41. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






42. In television - a voice that is coming from an unseen speaker






43. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






44. Commercials shot outside the studio






45. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






46. Presenting TV ads to others: Story board - Script - __________






47. Limitations to Radio: Cannot show product - __________ - difficult to test success






48. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






49. How many inches wide total is a double newspaper page?






50. The act of clicking on a button on a website that takes the viewer to a different website