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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In television - a voice that is coming from an unseen speaker
Back translation
Selling idea first
Off camera
Lists
2. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Straight
White space
Jingle
Closing pararaph
3. How many words should there be on a billboard?
3 to 6
White space
Call to action
Underlines
4. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Present sales message
Caption
Photoboard
Closing pararaph
5. A series of frames sketched to illustrate how the story line will develop
Storyboard
Story board
Tone of voice
Dialogue
6. How many inches wide is a typical newspaper column?
Middle
Overlines
Point-of-purchase
12
7. Text that explains what is happening in a corresponding photo or illustration
Captions
Call-outs
Response list
Schedule
8. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Storyboard
Present sales message
Dialogue
Sight bites
9. 3:1 or 4:1 - ratio of _____________
Wall Mural
Compiled list
Interstate billboards size
Your-name-here copy
10. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Closing pararaph
Internet Advertising
24
Urgent
11. Commercials are planned with segments of action that occur in a single location
Poster panel
Scenes
Back translation
White space
12. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Caption
Overlines
Aerial Banner
6
13. Small - often rectangular shaped graphic that appears at the top of a webpage.
Straight
6
Banner ad
Navigation
14. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
70
Forgettability
Omnipresence
Urgent
15. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Short life span
Simple
Magalog
Voice-over
16. Which part of the AIPI formula is the longest portion of radio ad?
Adese
Present sales message
Customer commitment
24
17. Something that gives customers one more reason to purchase your product
Vignette
Sweetener
Point-of-purchase
Display copy
18. Type that is set in larger sizes that is used to attract the reader's attention
Display copy
Scenes
Call to action
Customer commitment
19. 2 kinds of __________: free gift and bonus items
Poster panel
Talent
Direct-action headline
Incentives
20. How fast or slow the action progresses in a commercial
Pace
Humor and emotion
Aerial Banner
Brag-and-boast copy
21. How many more times are electronic billboards more effective than poster panels?
Key words
6
Hope
Inserts
22. What is the method by which the customer responds called?
Internet Advertising
Body copy
Response device
Scenes
23. commercials set to music
Your-name-here copy
Transit advertising
Simple
Jingle
24. What kind of radio ad strives for believability?
Pyramid style
Dialogue
Classified display advertisement
Vignette
25. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Story board
Subheads
6
Body copy
26. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Storyboard
In-town billboards size
Identify advertiser or product
Customer commitment
27. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
12
Direct-action headline
Collateral materials
Banner ad
28. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Image transfer
In-store advertising
Pyramid style
Inserts
29. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Image transfer
Your-name-here copy
F
Back translation
30. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Email
Back translation
Body copy
Direct-action headline
31. What is the type of rate that is based on space purchase and time it is run called?
Point-of-purchase
Open rate
Customer commitment
6
32. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
Repeating
Direct Mail Advertising
leads which lead to sales
33. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Straight
Dialogue
3 to 6
Middle
34. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Direct mail letter
Billboards
70
Pace
35. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Soundtrack of TV
Tone of voice
Magalog
Television script
36. Customers who have already bought from you
House list
In-store advertising
Brag-and-boast copy
F
37. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Key frame
Facilitators
Closing pararaph
In-store advertising
38. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Click-throughs
Underlines
Forgettability
Vignette
39. A word or phrase typed into a search engine to find websites relevant to a certain topic
Sound effects
Key words
Identify advertiser or product
Schedule
40. If direct mail does not so much generate sales - what does it instead generate?
leads which lead to sales
Vignette
Closing pararaph
Letter
41. The text of the message
Response list
Facilitators
Navigation
Body copy
42. Types of billboards: _______ and electronic
Dead
Poster panel
Email
Talent
43. Self important copy that focuses on the company rather than the consumer
Email
24
Brag-and-boast copy
Transit advertising
44. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Wall Mural
Call-outs
Call to action
Forgettability
45. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Key visual
Attention
12
Humor and emotion
46. In what shape do people view internet ads?
F
Brag-and-boast copy
Off camera
Storyboard
47. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Pace
Humor and emotion
Short life span
Beginning or in the middle
48. Finding the right person for the role
Casting
Headline
Key words
Urgent
49. Another word of email ads - Use with caution
Overlines
Spam
House list
Radio script
50. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Back translation
Dead
Transit advertising
Underlines
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