Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A mockup of a television commercial that uses still photos for the frames






2. Formula writing that uses cliches - generalities - stock phrases - and superlatives






3. A block of text separate from the main display copy and headline where the idea is presented






4. Dont be redundant - Voice over should match on screen type - Dont use too many words






5. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






6. Lifelike imitations of sounds






7. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






8. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






9. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






10. If direct mail does not so much generate sales - what does it instead generate?






11. Internet ad copy should be written with most important information on top






12. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






13. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






14. How fast or slow the action progresses in a commercial






15. In television - a voice that is coming from an unseen speaker






16. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






17. How many inches wide total is a double newspaper page?






18. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






19. In radio advertising - the story is visualized in the listener's imagination






20. Small - often rectangular shaped graphic that appears at the top of a webpage.






21. Presenting TV ads to others: Story board - Script - __________






22. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






23. A series of frames sketched to illustrate how the story line will develop






24. Text used to set the stage and lead into the headline of the copy






25. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






26. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






27. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






28. How many percent of a newspaper is made up of ads?






29. Limitations to Radio: Cannot show product - __________ - difficult to test success






30. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






31. What is the method by which the customer responds called?






32. What way of presenting a TV ad uses pictures and words?






33. Types of _____________:pop-out coupons and poin-of purchase






34. what is a classified ad that contains a photo called?






35. Headlines that aim to capture attention although they might not provide much information






36. Where is the best palce to put the legal copy of the radio ad?






37. The text of the message






38. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






39. 2 kinds of __________: free gift and bonus items






40. How many more times are electronic billboards more effective than poster panels?






41. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






42. An indirect headline that gives little information






43. Types of billboards: _______ and electronic






44. List of contacts that you purchase from companies that put these lists together






45. Another word of email ads - Use with caution






46. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






47. All copywriting and all of advertisig is about giving _______.






48. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






49. What does POP stand for?






50. A word or phrase typed into a search engine to find websites relevant to a certain topic