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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How fast or slow the action progresses in a commercial
Vignette
Testimonials
Pace
Key frame
2. How many percent of a newspaper is made up of ads?
leads which lead to sales
70
Pyramid style
Radio script
3. Other tips for Radio: ________ - Schedule wisely - Give all info
Stick to time
Lists
Store history
Short life span
4. An indirect headline that gives little information
Blind headline
Dramatized
Spam
Flat rate
5. Where is the best palce to put the legal copy of the radio ad?
Forgettability
Testimonials
Middle
Click-throughs
6. All copywriting and all of advertisig is about giving _______.
Interstate billboards size
Hope
Key words
Jingle
7. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Internet Advertising
Lists
Forgettability
Back translation
8. In television - a voice that is coming from an unseen speaker
Forgettability
Casting
Off camera
Straight
9. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Caption
Body copy
Banner ad
4
10. Presenting TV ads to others: Story board - Script - __________
Scenario
Direct mail letter
Overlines
Facilitators
11. Which part of the AIPI formula is the longest portion of radio ad?
leads which lead to sales
Dialogue
Present sales message
White space
12. 3:1 or 4:1 - ratio of _____________
Interstate billboards size
Underlines
Humor and emotion
Key frame
13. Text used to set the stage and lead into the headline of the copy
Overlines
Straight
Sight bites
Indirect-action headline
14. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Sweetener
Testimonials
Compiled list
Humor and emotion
15. How many more times are electronic billboards more effective than poster panels?
Omnipresence
6
Hope
In-store advertising
16. What does POP stand for?
Point-of-purchase
Magalog
Story board
Key frame
17. Dont be redundant - Voice over should match on screen type - Dont use too many words
Sound effects
Talent
Soundtrack of TV
Phone number
18. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Testimonials
Your-name-here copy
Attention
Stick to time
19. Types of _____________:pop-out coupons and poin-of purchase
In-store advertising
Dramatized
24
Internet Advertising
20. Internet ad copy should be written with most important information on top
Set
leads which lead to sales
Scenario
Pyramid style
21. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Brag-and-boast copy
Television script
Attention
Voice-over
22. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Classified display advertisement
Immediate Response
24
Magalog
23. Finding the right person for the role
Casting
Headline
White space
Interstate billboards size
24. Image that conveys the heart of the concept
Key visual
Identify advertiser or product
Direct Mail Advertising
Blind headline
25. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Present sales message
Attention
Adese
Simple
26. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Inserts
Soundtrack of TV
Immediate Response
Poster panel
27. Commercials are planned with segments of action that occur in a single location
Simple
Scenes
Key frame
Tone of voice
28. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Brag-and-boast copy
Incentives
Facilitators
Direct Mail Advertising
29. A written version of a radio commercial used to produce the commercial
Radio script
Set
Aerial Banner
Wall Mural
30. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Vignette
White space
Navigation
Storyboard
31. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Off camera
Subheads
Incentives
Store history
32. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Classified display advertisement
Testimonials
Key words
Repeating
33. In which part of the AIPI formula should you repeat the prodcut and company name?
Customer commitment
Hope
Jingle
Identify advertiser or product
34. A block of text separate from the main display copy and headline where the idea is presented
Simple
Blind headline
Aerial Banner
Call-outs
35. What is the type of rate that is the same amount charge however long it is run?
Point-of-purchase
Flat rate
Billboards
Overlines
36. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Sound effects
70
Vignette
Voice-over
37. What should be put last in the radio ad?
Interstate billboards size
Facilitators
Stick to time
Phone number
38. What is the type of rate that is based on space purchase and time it is run called?
12
White space
Wall Mural
Open rate
39. Types of ___________: buses - bus benches - bus stop shelters
Scenario
On location
Transit advertising
White space
40. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Sweetener
Banner ad
Email
Story board
41. What kind of radio ad often includes obsurd situations?
Dramatized
Direct Mail Advertising
Caption
Pace
42. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Spam
Back translation
Casting
70
43. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Hope
Support Copy
Point-of-purchase
Response device
44. what is a classified ad that contains a photo called?
Classified display advertisement
Soundtrack of TV
Facilitators
Forgettability
45. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Body copy
Stick to time
Customer commitment
Lead paragraph
46. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Sight bites
Billboards
4
Short life span
47. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Headline
White space
Key frame
Sell product
48. Small - often rectangular shaped graphic that appears at the top of a webpage.
Banner ad
Identify advertiser or product
Jingle
Selling idea first
49. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Voice-over
Pace
Interstate billboards size
Schedule
50. Advantages of _____________: Control - Flexibility - Appeal
Direct Mail Advertising
Compiled list
3 to 6
In-town billboards size