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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






2. A mockup of a television commercial that uses still photos for the frames






3. Text used to set the stage and lead into the headline of the copy






4. An indirect headline that gives little information






5. Commercials are planned with segments of action that occur in a single location






6. What does POP stand for?






7. In television - a voice that is coming from an unseen speaker






8. The title of an ad; it is display copy set in large type to get the reader's attention






9. Types of TV commercials Demonstration: Story - or Both - ________






10. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






11. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






12. A word or phrase typed into a search engine to find websites relevant to a certain topic






13. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






14. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






15. In which part of the AIPI formula should you repeat the prodcut and company name?






16. How many inches wide total is a double newspaper page?






17. The text of the message






18. commercials set to music






19. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






20. What way of presenting a TV ad uses pictures and words?






21. 3:1 or 4:1 - ratio of _____________






22. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






23. All copywriting and all of advertisig is about giving _______.






24. 2 kinds of __________: free gift and bonus items






25. Which part of the AIPI formula is the longest portion of radio ad?






26. A series of frames sketched to illustrate how the story line will develop






27. How many inches wide is a typical newspaper column?






28. A concluding line that tells people how to buy the product






29. Where is the best palce to put the legal copy of the radio ad?






30. Text that explains what is happening in a corresponding photo or illustration






31. What is the method by which the customer responds called?






32. The first line or paragraph of the body copy that is used to stimulate the reader's interest






33. A headline that is straightforward and informative and leads to some kind of action






34. In radio advertising - the story is visualized in the listener's imagination






35. A constructed setting in which the action of a commercial takes place






36. Presenting TV ads to others: Story board - Script - __________






37. Other tips for Radio: ________ - Schedule wisely - Give all info






38. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






39. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






40. 2 1/4:1 - ratio of ___________






41. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






42. Something that gives customers one more reason to purchase your product






43. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






44. Dont be redundant - Voice over should match on screen type - Dont use too many words






45. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






46. What kind of radio ad often includes obsurd situations?






47. Commercials shot outside the studio






48. Lifelike imitations of sounds






49. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






50. Finding the right person for the role







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Can you answer 50 questions in 15 minutes?


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