Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Which part of the AIPI formula is the longest portion of radio ad?






2. 2 fold message of newspaper ad: _____ - sell at a particular store






3. In radio advertising - the story is visualized in the listener's imagination






4. The text of the message






5. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






6. What kind of radio ad strives for believability?






7. What is the method by which the customer responds called?






8. What should be put last in the radio ad?






9. Limitations to Radio: Cannot show product - __________ - difficult to test success






10. Image that conveys the heart of the concept






11. Presenting TV ads to others: Story board - Script - __________






12. Types of TV commercials Demonstration: Story - or Both - ________






13. Advantages of _____________: Control - Flexibility - Appeal






14. Types of billboards: _______ and electronic






15. What does POP stand for?






16. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






17. Dont be redundant - Voice over should match on screen type - Dont use too many words






18. what is a classified ad that contains a photo called?






19. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






20. A concluding line that tells people how to buy the product






21. Other tips for Radio: ________ - Schedule wisely - Give all info






22. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






23. Another word of email ads - Use with caution






24. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






25. Where is the best palce to put the legal copy of the radio ad?






26. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






27. 2 1/4:1 - ratio of ___________






28. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






29. 2 kinds of __________: free gift and bonus items






30. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






31. Small - often rectangular shaped graphic that appears at the top of a webpage.






32. Headlines that aim to capture attention although they might not provide much information






33. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






34. Where should legal copy be buried in the radio ad?






35. A constructed setting in which the action of a commercial takes place






36. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






37. Self important copy that focuses on the company rather than the consumer






38. How many inches wide is a typical newspaper column?






39. How many more times are electronic billboards more effective than poster panels?






40. How many inches wide total is a double newspaper page?






41. Something that gives customers one more reason to purchase your product






42. A word or phrase typed into a search engine to find websites relevant to a certain topic






43. An indirect headline that gives little information






44. The first line or paragraph of the body copy that is used to stimulate the reader's interest






45. How fast or slow the action progresses in a commercial






46. In what shape do people view internet ads?






47. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






48. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






49. How many pages is the typical direct mail ad?






50. All copywriting and all of advertisig is about giving _______.







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Can you answer 50 questions in 15 minutes?


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