Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In what shape do people view internet ads?






2. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






3. The visual of the ______________ include: headline - lead - sight bites






4. A concluding line that tells people how to buy the product






5. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






6. How many more times are electronic billboards more effective than poster panels?






7. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






8. Types of TV commercials Demonstration: Story - or Both - ________






9. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






10. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






11. Text that explains what is happening in a corresponding photo or illustration






12. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






13. What should be put last in the radio ad?






14. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






15. A written version of a radio commercial used to produce the commercial






16. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






17. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






18. Types of ___________: buses - bus benches - bus stop shelters






19. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






20. Finding the right person for the role






21. Other tips for Radio: ________ - Schedule wisely - Give all info






22. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






23. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






24. what is a classified ad that contains a photo called?






25. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






26. A word or phrase typed into a search engine to find websites relevant to a certain topic






27. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






28. Formula writing that uses cliches - generalities - stock phrases - and superlatives






29. Commercials are planned with segments of action that occur in a single location






30. 2 kinds of __________: free gift and bonus items






31. What kind of radio ad often includes obsurd situations?






32. The written version of a television commercial specifying all the video and audio information






33. An indirect headline that gives little information






34. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






35. Commercials shot outside the studio






36. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






37. In television - a voice that is coming from an unseen speaker






38. How many inches wide total is a double newspaper page?






39. What is the type of rate that is based on space purchase and time it is run called?






40. The text of the message






41. All copywriting and all of advertisig is about giving _______.






42. Type that is set in larger sizes that is used to attract the reader's attention






43. Small - often rectangular shaped graphic that appears at the top of a webpage.






44. In radio advertising - the story is visualized in the listener's imagination






45. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






46. A series of frames sketched to illustrate how the story line will develop






47. The first line or paragraph of the body copy that is used to stimulate the reader's interest






48. 3:1 or 4:1 - ratio of _____________






49. Another word of email ads - Use with caution






50. Dont be redundant - Voice over should match on screen type - Dont use too many words