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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Set
Theater of the mind
Lead paragraph
Magalog
2. Where is the best palce to put the legal copy of the radio ad?
In-store advertising
Internet Advertising
Brag-and-boast copy
Middle
3. In radio advertising - the story is visualized in the listener's imagination
Theater of the mind
Stick to time
4
Dramatized
4. What is the method by which the customer responds called?
Facilitators
Response device
Radio script
Off camera
5. Lifelike imitations of sounds
Immediate Response
Key frame
Tone of voice
Sound effects
6. A block of text separate from the main display copy and headline where the idea is presented
Talent
Call-outs
Jingle
Omnipresence
7. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Vignette
Dramatized
Immediate Response
Facilitators
8. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Image transfer
Jingle
Off camera
In-store advertising
9. The act of clicking on a button on a website that takes the viewer to a different website
Dead
Image transfer
Click-throughs
Vignette
10. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Captions
Wall Mural
Inserts
Present sales message
11. A written version of a radio commercial used to produce the commercial
Humor and emotion
Radio script
Storyboard
On location
12. The text of the message
Immediate Response
Body copy
Key frame
Dramatized
13. Presenting TV ads to others: Story board - Script - __________
Attention
Dramatized
Scenario
Internet Advertising
14. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Story board
Store history
Tone of voice
Theater of the mind
15. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Collateral materials
In-store advertising
Identify advertiser or product
Subheads
16. what is a classified ad that contains a photo called?
70
Classified display advertisement
Key words
Off camera
17. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Humor and emotion
70
Lists
Underlines
18. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Direct mail letter
Wall Mural
Support Copy
12
19. Types of ___________: buses - bus benches - bus stop shelters
Navigation
Transit advertising
Incentives
Captions
20. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Display copy
Humor and emotion
Incentives
Pace
21. Finding the right person for the role
Transit advertising
Pace
Response list
Casting
22. A headline that is straightforward and informative and leads to some kind of action
Spam
12
Direct-action headline
In-town billboards size
23. Advantages of _____________: Control - Flexibility - Appeal
Humor and emotion
Direct Mail Advertising
Your-name-here copy
Direct-action headline
24. If direct mail does not so much generate sales - what does it instead generate?
Blind headline
leads which lead to sales
12
Humor and emotion
25. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Voice-over
Body copy
Urgent
Jingle
26. How fast or slow the action progresses in a commercial
Soundtrack of TV
Brag-and-boast copy
Pace
Key visual
27. In television - a voice that is coming from an unseen speaker
Compiled list
Subheads
Direct mail letter
Off camera
28. Types of TV commercials Demonstration: Story - or Both - ________
Lists
Schedule
Stick to time
Testimonials
29. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Direct-action headline
F
Magalog
Caption
30. Dont be redundant - Voice over should match on screen type - Dont use too many words
Soundtrack of TV
Photoboard
Theater of the mind
3 to 6
31. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Repeating
Incentives
Call to action
Television script
32. Another word of email ads - Use with caution
Call-outs
Spam
Off camera
Immediate Response
33. Commercials shot outside the studio
On location
Brag-and-boast copy
In-town billboards size
Vignette
34. Text that explains what is happening in a corresponding photo or illustration
Vignette
Captions
Sound effects
Underlines
35. 3:1 or 4:1 - ratio of _____________
F
24
Humor and emotion
Interstate billboards size
36. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
Adese
Caption
Letter
37. In which part of the AIPI formula should you repeat the prodcut and company name?
Identify advertiser or product
Key frame
In-town billboards size
Direct-action headline
38. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Television script
Key words
Customer commitment
Vignette
39. The visual of the ______________ include: headline - lead - sight bites
Set
Middle
Open rate
Direct mail letter
40. Limitations to Radio: Cannot show product - __________ - difficult to test success
Forgettability
Indirect-action headline
Customer commitment
Click-throughs
41. How many percent of a newspaper is made up of ads?
Caption
Dead
70
Customer commitment
42. Headlines that aim to capture attention although they might not provide much information
House list
Jingle
Flat rate
Indirect-action headline
43. 2 kinds of __________: free gift and bonus items
Display copy
Omnipresence
Incentives
Point-of-purchase
44. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
Underlines
Vignette
Customer commitment
45. A mockup of a television commercial that uses still photos for the frames
Testimonials
Customer commitment
Photoboard
Jingle
46. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Straight
Phone number
Key visual
Repeating
47. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Store history
70
Dialogue
Subheads
48. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Internet Advertising
Store history
Back translation
Display copy
49. Where should legal copy be buried in the radio ad?
Repeating
3 to 6
House list
Beginning or in the middle
50. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Aerial Banner
Short life span
Hope
Billboards