Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of billboards: _______ and electronic






2. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






3. List of contacts that you purchase from companies that put these lists together






4. Your competitor's customers






5. Limitations to Radio: Cannot show product - __________ - difficult to test success






6. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






7. Customers who have already bought from you






8. Text used to set the stage and lead into the headline of the copy






9. Headlines that aim to capture attention although they might not provide much information






10. The visual of the ______________ include: headline - lead - sight bites






11. In radio advertising - the story is visualized in the listener's imagination






12. How many words should there be on a billboard?






13. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






14. Which part of the AIPI formula is the longest portion of radio ad?






15. A concluding line that tells people how to buy the product






16. Other tips for Radio: ________ - Schedule wisely - Give all info






17. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






18. Advantages of _____________: Control - Flexibility - Appeal






19. Self important copy that focuses on the company rather than the consumer






20. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






21. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






22. Types of ___________: buses - bus benches - bus stop shelters






23. Formula writing that uses cliches - generalities - stock phrases - and superlatives






24. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






25. What kind of radio ad often includes obsurd situations?






26. Another word of email ads - Use with caution






27. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






28. Where should legal copy be buried in the radio ad?






29. What does POP stand for?






30. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






31. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






32. commercials set to music






33. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






34. Lifelike imitations of sounds






35. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






36. The first line or paragraph of the body copy that is used to stimulate the reader's interest






37. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






38. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






39. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






40. 2 1/4:1 - ratio of ___________






41. A headline that is straightforward and informative and leads to some kind of action






42. Small - often rectangular shaped graphic that appears at the top of a webpage.






43. How many pages is the typical direct mail ad?






44. In television - a voice that is coming from an unseen speaker






45. What is the method by which the customer responds called?






46. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






47. what is a classified ad that contains a photo called?






48. A word or phrase typed into a search engine to find websites relevant to a certain topic






49. If direct mail does not so much generate sales - what does it instead generate?






50. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things