Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kind of radio ad often includes obsurd situations?






2. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






3. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






4. Finding the right person for the role






5. Limitations to Radio: Cannot show product - __________ - difficult to test success






6. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






7. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






8. Other tips for Radio: ________ - Schedule wisely - Give all info






9. A written version of a radio commercial used to produce the commercial






10. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






11. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






12. What does POP stand for?






13. Something that gives customers one more reason to purchase your product






14. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






15. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






16. The text of the message






17. People who appear in television commercials






18. How many pages is the typical direct mail ad?






19. Internet ad copy should be written with most important information on top






20. In radio advertising - the story is visualized in the listener's imagination






21. Commercials shot outside the studio






22. What is the type of rate that is the same amount charge however long it is run?






23. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






24. Small - often rectangular shaped graphic that appears at the top of a webpage.






25. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






26. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






27. What kind of radio ad strives for believability?






28. What way of presenting a TV ad uses pictures and words?






29. Headlines that aim to capture attention although they might not provide much information






30. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






31. Lifelike imitations of sounds






32. If direct mail does not so much generate sales - what does it instead generate?






33. The first line or paragraph of the body copy that is used to stimulate the reader's interest






34. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






35. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






36. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






37. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






38. How many words should there be on a billboard?






39. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






40. How many percent of a newspaper is made up of ads?






41. A word or phrase typed into a search engine to find websites relevant to a certain topic






42. Types of billboards: _______ and electronic






43. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






44. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






45. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






46. In television - a voice that is coming from an unseen speaker






47. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






48. How many more times are electronic billboards more effective than poster panels?






49. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






50. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action