Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Internet ad copy should be written with most important information on top






2. A series of frames sketched to illustrate how the story line will develop






3. Types of TV commercials Demonstration: Story - or Both - ________






4. Another word of email ads - Use with caution






5. Where is the best palce to put the legal copy of the radio ad?






6. List of contacts that you purchase from companies that put these lists together






7. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






8. Small - often rectangular shaped graphic that appears at the top of a webpage.






9. A concluding line that tells people how to buy the product






10. Other tips for Radio: ________ - Schedule wisely - Give all info






11. Lifelike imitations of sounds






12. Finding the right person for the role






13. Self important copy that focuses on the company rather than the consumer






14. What kind of radio ad strives for believability?






15. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






16. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






17. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






18. commercials set to music






19. In which part of the AIPI formula should you repeat the prodcut and company name?






20. Commercials are planned with segments of action that occur in a single location






21. The text of the message






22. What way of presenting a TV ad uses pictures and words?






23. A block of text separate from the main display copy and headline where the idea is presented






24. What does POP stand for?






25. How fast or slow the action progresses in a commercial






26. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






27. Your competitor's customers






28. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






29. All copywriting and all of advertisig is about giving _______.






30. What kind of radio ad often includes obsurd situations?






31. A headline that is straightforward and informative and leads to some kind of action






32. Commercials shot outside the studio






33. The written version of a television commercial specifying all the video and audio information






34. What should be put last in the radio ad?






35. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






36. In what shape do people view internet ads?






37. Image that conveys the heart of the concept






38. If direct mail does not so much generate sales - what does it instead generate?






39. A word or phrase typed into a search engine to find websites relevant to a certain topic






40. What is the type of rate that is the same amount charge however long it is run?






41. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






42. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






43. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






44. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






45. The title of an ad; it is display copy set in large type to get the reader's attention






46. Formula writing that uses cliches - generalities - stock phrases - and superlatives






47. A written version of a radio commercial used to produce the commercial






48. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






49. Presenting TV ads to others: Story board - Script - __________






50. Which part of the AIPI formula is the longest portion of radio ad?