Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






2. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






3. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






4. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






5. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






6. Finding the right person for the role






7. How many inches wide is a typical newspaper column?






8. Types of ___________: buses - bus benches - bus stop shelters






9. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






10. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






11. What kind of radio ad strives for believability?






12. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






13. Internet ad copy should be written with most important information on top






14. what is a classified ad that contains a photo called?






15. Small - often rectangular shaped graphic that appears at the top of a webpage.






16. Self important copy that focuses on the company rather than the consumer






17. Lifelike imitations of sounds






18. Where is the best palce to put the legal copy of the radio ad?






19. How many words should there be on a billboard?






20. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






21. Where should legal copy be buried in the radio ad?






22. What does POP stand for?






23. A word or phrase typed into a search engine to find websites relevant to a certain topic






24. Dont be redundant - Voice over should match on screen type - Dont use too many words






25. 2 kinds of __________: free gift and bonus items






26. What should be put last in the radio ad?






27. commercials set to music






28. Text that explains what is happening in a corresponding photo or illustration






29. 3:1 or 4:1 - ratio of _____________






30. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






31. Which part of the AIPI formula is the longest portion of radio ad?






32. Types of _____________:pop-out coupons and poin-of purchase






33. What kind of radio ad often includes obsurd situations?






34. If direct mail does not so much generate sales - what does it instead generate?






35. People who appear in television commercials






36. A mockup of a television commercial that uses still photos for the frames






37. 2 fold message of newspaper ad: _____ - sell at a particular store






38. Something that gives customers one more reason to purchase your product






39. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






40. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






41. In which part of the AIPI formula should you repeat the prodcut and company name?






42. The title of an ad; it is display copy set in large type to get the reader's attention






43. How many more times are electronic billboards more effective than poster panels?






44. A block of text separate from the main display copy and headline where the idea is presented






45. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






46. A constructed setting in which the action of a commercial takes place






47. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






48. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






49. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






50. Other tips for Radio: ________ - Schedule wisely - Give all info