Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






2. What kind of radio ad strives for believability?






3. Advantages of _____________: Control - Flexibility - Appeal






4. Types of TV commercials Demonstration: Story - or Both - ________






5. Lifelike imitations of sounds






6. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






7. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






8. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






9. Other tips for Radio: ________ - Schedule wisely - Give all info






10. The act of clicking on a button on a website that takes the viewer to a different website






11. Which part of the AIPI formula is the longest portion of radio ad?






12. A mockup of a television commercial that uses still photos for the frames






13. In radio advertising - the story is visualized in the listener's imagination






14. A constructed setting in which the action of a commercial takes place






15. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






16. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






17. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






18. Commercials are planned with segments of action that occur in a single location






19. Types of billboards: _______ and electronic






20. A word or phrase typed into a search engine to find websites relevant to a certain topic






21. The first line or paragraph of the body copy that is used to stimulate the reader's interest






22. Image that conveys the heart of the concept






23. what is a classified ad that contains a photo called?






24. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






25. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






26. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






27. A headline that is straightforward and informative and leads to some kind of action






28. Text that explains what is happening in a corresponding photo or illustration






29. What is the type of rate that is the same amount charge however long it is run?






30. How many words should there be on a billboard?






31. Another word of email ads - Use with caution






32. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






33. What should be put last in the radio ad?






34. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






35. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






36. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






37. Commercials shot outside the studio






38. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






39. In television - a voice that is coming from an unseen speaker






40. Finding the right person for the role






41. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






42. How many inches wide is a typical newspaper column?






43. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






44. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






45. Types of _____________:pop-out coupons and poin-of purchase






46. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






47. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






48. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






49. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






50. Text used to set the stage and lead into the headline of the copy