Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of billboards: _______ and electronic






2. Advantages of _____________: Control - Flexibility - Appeal






3. All copywriting and all of advertisig is about giving _______.






4. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






5. A mockup of a television commercial that uses still photos for the frames






6. Where is the best palce to put the legal copy of the radio ad?






7. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






8. Text used to set the stage and lead into the headline of the copy






9. 2 1/4:1 - ratio of ___________






10. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






11. Other tips for Radio: ________ - Schedule wisely - Give all info






12. Self important copy that focuses on the company rather than the consumer






13. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






14. The first line or paragraph of the body copy that is used to stimulate the reader's interest






15. Something that gives customers one more reason to purchase your product






16. Dont be redundant - Voice over should match on screen type - Dont use too many words






17. How many percent of a newspaper is made up of ads?






18. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






19. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






20. What way of presenting a TV ad uses pictures and words?






21. Lifelike imitations of sounds






22. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






23. How many words should there be on a billboard?






24. In television - a voice that is coming from an unseen speaker






25. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






26. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






27. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






28. If direct mail does not so much generate sales - what does it instead generate?






29. what is a classified ad that contains a photo called?






30. In which part of the AIPI formula should you repeat the prodcut and company name?






31. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






32. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






33. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






34. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






35. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






36. The text of the message






37. Types of ___________: buses - bus benches - bus stop shelters






38. Commercials are planned with segments of action that occur in a single location






39. Presenting TV ads to others: Story board - Script - __________






40. Types of _____________:pop-out coupons and poin-of purchase






41. Small - often rectangular shaped graphic that appears at the top of a webpage.






42. What does POP stand for?






43. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






44. Finding the right person for the role






45. Image that conveys the heart of the concept






46. A headline that is straightforward and informative and leads to some kind of action






47. Internet ad copy should be written with most important information on top






48. Type that is set in larger sizes that is used to attract the reader's attention






49. People who appear in television commercials






50. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene