Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






2. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






3. How many words should there be on a billboard?






4. Advantages of _____________: Control - Flexibility - Appeal






5. 2 1/4:1 - ratio of ___________






6. Dont be redundant - Voice over should match on screen type - Dont use too many words






7. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






8. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






9. Commercials are planned with segments of action that occur in a single location






10. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






11. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






12. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






13. List of contacts that you purchase from companies that put these lists together






14. Internet ad copy should be written with most important information on top






15. Presenting TV ads to others: Story board - Script - __________






16. Lifelike imitations of sounds






17. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






18. Text that explains what is happening in a corresponding photo or illustration






19. Formula writing that uses cliches - generalities - stock phrases - and superlatives






20. What kind of radio ad strives for believability?






21. Types of _____________:pop-out coupons and poin-of purchase






22. A headline that is straightforward and informative and leads to some kind of action






23. Where is the best palce to put the legal copy of the radio ad?






24. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






25. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






26. A series of frames sketched to illustrate how the story line will develop






27. Small - often rectangular shaped graphic that appears at the top of a webpage.






28. In television - a voice that is coming from an unseen speaker






29. The first line or paragraph of the body copy that is used to stimulate the reader's interest






30. The text of the message






31. What should be put last in the radio ad?






32. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






33. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






34. In which part of the AIPI formula should you repeat the prodcut and company name?






35. A word or phrase typed into a search engine to find websites relevant to a certain topic






36. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






37. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






38. Which part of the AIPI formula is the longest portion of radio ad?






39. How many inches wide is a typical newspaper column?






40. How many inches wide total is a double newspaper page?






41. How many more times are electronic billboards more effective than poster panels?






42. How many pages is the typical direct mail ad?






43. Other tips for Radio: ________ - Schedule wisely - Give all info






44. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






45. What is the method by which the customer responds called?






46. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






47. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






48. A constructed setting in which the action of a commercial takes place






49. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






50. Types of ___________: buses - bus benches - bus stop shelters