Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A mockup of a television commercial that uses still photos for the frames






2. If direct mail does not so much generate sales - what does it instead generate?






3. Types of ___________: buses - bus benches - bus stop shelters






4. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






5. Something that gives customers one more reason to purchase your product






6. Presenting TV ads to others: Story board - Script - __________






7. List of contacts that you purchase from companies that put these lists together






8. Text that explains what is happening in a corresponding photo or illustration






9. Text used to set the stage and lead into the headline of the copy






10. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






11. How many words should there be on a billboard?






12. Lifelike imitations of sounds






13. How many more times are electronic billboards more effective than poster panels?






14. What kind of radio ad often includes obsurd situations?






15. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






16. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






17. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






18. Dont be redundant - Voice over should match on screen type - Dont use too many words






19. A block of text separate from the main display copy and headline where the idea is presented






20. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






21. Customers who have already bought from you






22. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






23. How many inches wide is a typical newspaper column?






24. A concluding line that tells people how to buy the product






25. A constructed setting in which the action of a commercial takes place






26. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






27. Types of billboards: _______ and electronic






28. Limitations to Radio: Cannot show product - __________ - difficult to test success






29. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






30. Where is the best palce to put the legal copy of the radio ad?






31. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






32. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






33. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






34. What does POP stand for?






35. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






36. How many inches wide total is a double newspaper page?






37. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






38. 2 1/4:1 - ratio of ___________






39. commercials set to music






40. In which part of the AIPI formula should you repeat the prodcut and company name?






41. Self important copy that focuses on the company rather than the consumer






42. what is a classified ad that contains a photo called?






43. An indirect headline that gives little information






44. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






45. People who appear in television commercials






46. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






47. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






48. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






49. In radio advertising - the story is visualized in the listener's imagination






50. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa