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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
On location
Repeating
Dramatized
Navigation
2. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Adese
Lists
Display copy
Collateral materials
3. Customers who have already bought from you
Attention
Classified display advertisement
Spam
House list
4. How many words should there be on a billboard?
3 to 6
White space
Jingle
Headline
5. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Banner ad
Customer commitment
Off camera
Immediate Response
6. Small - often rectangular shaped graphic that appears at the top of a webpage.
Simple
Tone of voice
Direct-action headline
Banner ad
7. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Subheads
24
F
Set
8. Finding the right person for the role
Transit advertising
Sound effects
In-town billboards size
Casting
9. How many inches wide is a typical newspaper column?
Sell product
Internet Advertising
Wall Mural
12
10. Limitations to Radio: Cannot show product - __________ - difficult to test success
Forgettability
Pyramid style
Lead paragraph
Dialogue
11. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Closing pararaph
Middle
Humor and emotion
Billboards
12. List of contacts that you purchase from companies that put these lists together
leads which lead to sales
Set
Compiled list
Billboards
13. How many percent of a newspaper is made up of ads?
Letter
Simple
70
Scenes
14. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Story board
Key frame
Humor and emotion
Theater of the mind
15. commercials set to music
Repeating
Support Copy
Jingle
Facilitators
16. What way of presenting a TV ad uses pictures and words?
Key words
Story board
Casting
Compiled list
17. 2 1/4:1 - ratio of ___________
In-town billboards size
Scenes
On location
Dead
18. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Short life span
Store history
Lead paragraph
Wall Mural
19. what is a classified ad that contains a photo called?
Body copy
Classified display advertisement
Captions
Story board
20. In television - a voice that is coming from an unseen speaker
Storyboard
Transit advertising
Off camera
Scenario
21. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Immediate Response
Scenario
Adese
Response device
22. Text that explains what is happening in a corresponding photo or illustration
Captions
Aerial Banner
Omnipresence
Humor and emotion
23. The text of the message
Identify advertiser or product
Body copy
Immediate Response
Key visual
24. How many more times are electronic billboards more effective than poster panels?
24
6
Underlines
Classified display advertisement
25. Self important copy that focuses on the company rather than the consumer
3 to 6
Dead
Tone of voice
Brag-and-boast copy
26. What is the type of rate that is based on space purchase and time it is run called?
Beginning or in the middle
Internet Advertising
Selling idea first
Open rate
27. A written version of a radio commercial used to produce the commercial
Simple
Image transfer
Radio script
Identify advertiser or product
28. An indirect headline that gives little information
Blind headline
Spam
Storyboard
Middle
29. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
24
Short life span
Aerial Banner
White space
30. Commercials shot outside the studio
Theater of the mind
Image transfer
On location
Humor and emotion
31. Which part of the AIPI formula is the longest portion of radio ad?
Direct Mail Advertising
Television script
Present sales message
Lead paragraph
32. People who appear in television commercials
Immediate Response
Talent
Soundtrack of TV
Subheads
33. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Talent
Identify advertiser or product
Magalog
Caption
34. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Interstate billboards size
Tone of voice
Present sales message
Subheads
35. Advantages of _____________: Control - Flexibility - Appeal
Collateral materials
Direct Mail Advertising
Direct-action headline
Facilitators
36. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Sight bites
Underlines
Jingle
Immediate Response
37. The written version of a television commercial specifying all the video and audio information
Image transfer
Television script
Omnipresence
Back translation
38. What should be put last in the radio ad?
Repeating
Casting
Storyboard
Phone number
39. Types of billboards: _______ and electronic
Stick to time
Lead paragraph
Poster panel
F
40. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
4
Call-outs
Straight
Short life span
41. Types of TV commercials Demonstration: Story - or Both - ________
Letter
Testimonials
Closing pararaph
Story board
42. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Open rate
Collateral materials
Dead
Jingle
43. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Key visual
Point-of-purchase
Your-name-here copy
Urgent
44. If direct mail does not so much generate sales - what does it instead generate?
leads which lead to sales
Facilitators
Forgettability
4
45. Another word of email ads - Use with caution
Navigation
Spam
Call to action
F
46. What kind of radio ad strives for believability?
Blind headline
Dialogue
Click-throughs
Letter
47. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Lead paragraph
12
Direct Mail Advertising
Email
48. The visual of the ______________ include: headline - lead - sight bites
Subheads
Direct mail letter
Story board
Pace
49. A headline that is straightforward and informative and leads to some kind of action
Direct-action headline
Sweetener
Store history
Jingle
50. 2 kinds of __________: free gift and bonus items
Repeating
Tone of voice
Incentives
White space