Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where should legal copy be buried in the radio ad?






2. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






3. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






4. Formula writing that uses cliches - generalities - stock phrases - and superlatives






5. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






6. Small - often rectangular shaped graphic that appears at the top of a webpage.






7. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






8. Types of ___________: buses - bus benches - bus stop shelters






9. Finding the right person for the role






10. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






11. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






12. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






13. Lifelike imitations of sounds






14. Presenting TV ads to others: Story board - Script - __________






15. 2 kinds of __________: free gift and bonus items






16. A word or phrase typed into a search engine to find websites relevant to a certain topic






17. Another word of email ads - Use with caution






18. What kind of radio ad often includes obsurd situations?






19. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






20. In what shape do people view internet ads?






21. Self important copy that focuses on the company rather than the consumer






22. Dont be redundant - Voice over should match on screen type - Dont use too many words






23. Type that is set in larger sizes that is used to attract the reader's attention






24. what is a classified ad that contains a photo called?






25. Text that explains what is happening in a corresponding photo or illustration






26. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






27. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






28. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






29. All copywriting and all of advertisig is about giving _______.






30. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






31. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






32. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






33. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






34. How many pages is the typical direct mail ad?






35. A constructed setting in which the action of a commercial takes place






36. What is the type of rate that is the same amount charge however long it is run?






37. The first line or paragraph of the body copy that is used to stimulate the reader's interest






38. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






39. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






40. 2 fold message of newspaper ad: _____ - sell at a particular store






41. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






42. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






43. What is the method by which the customer responds called?






44. The text of the message






45. The written version of a television commercial specifying all the video and audio information






46. Which part of the AIPI formula is the longest portion of radio ad?






47. If direct mail does not so much generate sales - what does it instead generate?






48. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






49. Commercials are planned with segments of action that occur in a single location






50. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?