Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The title of an ad; it is display copy set in large type to get the reader's attention






2. What does POP stand for?






3. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






4. 2 kinds of __________: free gift and bonus items






5. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






6. A mockup of a television commercial that uses still photos for the frames






7. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






8. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






9. Limitations to Radio: Cannot show product - __________ - difficult to test success






10. People who appear in television commercials






11. Commercials are planned with segments of action that occur in a single location






12. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






13. Internet ad copy should be written with most important information on top






14. commercials set to music






15. What is the method by which the customer responds called?






16. Types of TV commercials Demonstration: Story - or Both - ________






17. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






18. Formula writing that uses cliches - generalities - stock phrases - and superlatives






19. Types of _____________:pop-out coupons and poin-of purchase






20. Which part of the AIPI formula is the longest portion of radio ad?






21. Commercials shot outside the studio






22. Other tips for Radio: ________ - Schedule wisely - Give all info






23. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






24. The visual of the ______________ include: headline - lead - sight bites






25. Self important copy that focuses on the company rather than the consumer






26. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






27. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






28. In radio advertising - the story is visualized in the listener's imagination






29. A concluding line that tells people how to buy the product






30. Small - often rectangular shaped graphic that appears at the top of a webpage.






31. What is the type of rate that is based on space purchase and time it is run called?






32. What is the type of rate that is the same amount charge however long it is run?






33. A word or phrase typed into a search engine to find websites relevant to a certain topic






34. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






35. Headlines that aim to capture attention although they might not provide much information






36. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






37. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






38. Text that explains what is happening in a corresponding photo or illustration






39. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






40. Type that is set in larger sizes that is used to attract the reader's attention






41. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






42. what is a classified ad that contains a photo called?






43. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






44. Another word of email ads - Use with caution






45. A series of frames sketched to illustrate how the story line will develop






46. Text used to set the stage and lead into the headline of the copy






47. How many inches wide is a typical newspaper column?






48. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






49. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






50. In what shape do people view internet ads?