Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






2. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






3. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






4. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






5. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






6. Lifelike imitations of sounds






7. How many words should there be on a billboard?






8. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






9. A concluding line that tells people how to buy the product






10. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






11. If direct mail does not so much generate sales - what does it instead generate?






12. what is a classified ad that contains a photo called?






13. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






14. Commercials shot outside the studio






15. A written version of a radio commercial used to produce the commercial






16. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






17. Presenting TV ads to others: Story board - Script - __________






18. Finding the right person for the role






19. Customers who have already bought from you






20. A series of frames sketched to illustrate how the story line will develop






21. The act of clicking on a button on a website that takes the viewer to a different website






22. An indirect headline that gives little information






23. Other tips for Radio: ________ - Schedule wisely - Give all info






24. Text that explains what is happening in a corresponding photo or illustration






25. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






26. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






27. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






28. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






29. What does POP stand for?






30. A mockup of a television commercial that uses still photos for the frames






31. What way of presenting a TV ad uses pictures and words?






32. What is the type of rate that is based on space purchase and time it is run called?






33. List of contacts that you purchase from companies that put these lists together






34. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






35. A headline that is straightforward and informative and leads to some kind of action






36. Types of billboards: _______ and electronic






37. Text used to set the stage and lead into the headline of the copy






38. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






39. What is the type of rate that is the same amount charge however long it is run?






40. Internet ad copy should be written with most important information on top






41. What kind of radio ad often includes obsurd situations?






42. What is the method by which the customer responds called?






43. 2 kinds of __________: free gift and bonus items






44. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






45. How many inches wide total is a double newspaper page?






46. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






47. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






48. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






49. How fast or slow the action progresses in a commercial






50. Where should legal copy be buried in the radio ad?