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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






2. what is a classified ad that contains a photo called?






3. The visual of the ______________ include: headline - lead - sight bites






4. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






5. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






6. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






7. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






8. Types of ___________: buses - bus benches - bus stop shelters






9. Where should legal copy be buried in the radio ad?






10. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






11. Commercials are planned with segments of action that occur in a single location






12. What kind of radio ad strives for believability?






13. The title of an ad; it is display copy set in large type to get the reader's attention






14. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






15. How many pages is the typical direct mail ad?






16. Types of TV commercials Demonstration: Story - or Both - ________






17. Customers who have already bought from you






18. What does POP stand for?






19. A series of frames sketched to illustrate how the story line will develop






20. Type that is set in larger sizes that is used to attract the reader's attention






21. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






22. A word or phrase typed into a search engine to find websites relevant to a certain topic






23. Your competitor's customers






24. Internet ad copy should be written with most important information on top






25. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






26. A written version of a radio commercial used to produce the commercial






27. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






28. In television - a voice that is coming from an unseen speaker






29. Commercials shot outside the studio






30. What way of presenting a TV ad uses pictures and words?






31. A headline that is straightforward and informative and leads to some kind of action






32. 2 kinds of __________: free gift and bonus items






33. How many inches wide is a typical newspaper column?






34. Advantages of _____________: Control - Flexibility - Appeal






35. A mockup of a television commercial that uses still photos for the frames






36. Presenting TV ads to others: Story board - Script - __________






37. Finding the right person for the role






38. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






39. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






40. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






41. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






42. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






43. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






44. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






45. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






46. Formula writing that uses cliches - generalities - stock phrases - and superlatives






47. The text of the message






48. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






49. All copywriting and all of advertisig is about giving _______.






50. Limitations to Radio: Cannot show product - __________ - difficult to test success







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Can you answer 50 questions in 15 minutes?


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