Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Other tips for Radio: ________ - Schedule wisely - Give all info






2. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






3. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






4. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






5. If direct mail does not so much generate sales - what does it instead generate?






6. Presenting TV ads to others: Story board - Script - __________






7. what is a classified ad that contains a photo called?






8. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






9. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






10. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






11. What should be put last in the radio ad?






12. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






13. Formula writing that uses cliches - generalities - stock phrases - and superlatives






14. Advantages of _____________: Control - Flexibility - Appeal






15. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






16. The visual of the ______________ include: headline - lead - sight bites






17. In television - a voice that is coming from an unseen speaker






18. List of contacts that you purchase from companies that put these lists together






19. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






20. The text of the message






21. How many words should there be on a billboard?






22. A concluding line that tells people how to buy the product






23. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






24. Your competitor's customers






25. 2 1/4:1 - ratio of ___________






26. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






27. Type that is set in larger sizes that is used to attract the reader's attention






28. Commercials are planned with segments of action that occur in a single location






29. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






30. Which part of the AIPI formula is the longest portion of radio ad?






31. Customers who have already bought from you






32. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






33. How many inches wide is a typical newspaper column?






34. How many pages is the typical direct mail ad?






35. In radio advertising - the story is visualized in the listener's imagination






36. What is the method by which the customer responds called?






37. Types of _____________:pop-out coupons and poin-of purchase






38. Types of TV commercials Demonstration: Story - or Both - ________






39. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






40. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






41. How many percent of a newspaper is made up of ads?






42. An indirect headline that gives little information






43. A word or phrase typed into a search engine to find websites relevant to a certain topic






44. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






45. Text used to set the stage and lead into the headline of the copy






46. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






47. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






48. What does POP stand for?






49. How many inches wide total is a double newspaper page?






50. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial