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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Limitations to Radio: Cannot show product - __________ - difficult to test success
Letter
Forgettability
Captions
Flat rate
2. How fast or slow the action progresses in a commercial
Click-throughs
Closing pararaph
Pace
Caption
3. How many pages is the typical direct mail ad?
4
F
Letter
Theater of the mind
4. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Sight bites
Urgent
Store history
Display copy
5. Something that gives customers one more reason to purchase your product
Sweetener
Lists
Radio script
Customer commitment
6. An indirect headline that gives little information
Hope
Repeating
Captions
Blind headline
7. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Wall Mural
6
Short life span
Key visual
8. 3:1 or 4:1 - ratio of _____________
Transit advertising
Interstate billboards size
Navigation
Display copy
9. Headlines that aim to capture attention although they might not provide much information
Phone number
Aerial Banner
Indirect-action headline
Humor and emotion
10. How many more times are electronic billboards more effective than poster panels?
6
Subheads
Wall Mural
Lead paragraph
11. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Voice-over
In-town billboards size
Set
Hope
12. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Dead
Adese
Selling idea first
4
13. All copywriting and all of advertisig is about giving _______.
Hope
Immediate Response
Letter
Middle
14. A mockup of a television commercial that uses still photos for the frames
Scenario
Photoboard
Forgettability
Pace
15. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
F
Body copy
24
Aerial Banner
16. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Omnipresence
Selling idea first
Billboards
Dead
17. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Voice-over
Simple
Vignette
Phone number
18. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Underlines
Closing pararaph
Poster panel
Call-outs
19. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Key frame
Magalog
Voice-over
Navigation
20. What does POP stand for?
Body copy
In-town billboards size
Scenario
Point-of-purchase
21. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Call-outs
Key visual
Tone of voice
Lead paragraph
22. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Support Copy
Scenes
Wall Mural
Off camera
23. Types of ___________: buses - bus benches - bus stop shelters
Humor and emotion
White space
Transit advertising
Collateral materials
24. Type that is set in larger sizes that is used to attract the reader's attention
Display copy
Dead
leads which lead to sales
3 to 6
25. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
3 to 6
Incentives
Customer commitment
4
26. Another word of email ads - Use with caution
Spam
Storyboard
Internet Advertising
Back translation
27. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Straight
Testimonials
Blind headline
Interstate billboards size
28. People who appear in television commercials
Collateral materials
Wall Mural
Talent
Vignette
29. Commercials shot outside the studio
Repeating
Email
On location
Dialogue
30. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Response list
Stick to time
Identify advertiser or product
Your-name-here copy
31. If direct mail does not so much generate sales - what does it instead generate?
70
Story board
Photoboard
leads which lead to sales
32. Dont be redundant - Voice over should match on screen type - Dont use too many words
Classified display advertisement
Soundtrack of TV
Navigation
Selling idea first
33. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Set
F
Repeating
Open rate
34. Text that explains what is happening in a corresponding photo or illustration
Captions
Billboards
Call-outs
Internet Advertising
35. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
4
Sound effects
Back translation
Blind headline
36. Types of billboards: _______ and electronic
Poster panel
Indirect-action headline
Beginning or in the middle
Voice-over
37. Commercials are planned with segments of action that occur in a single location
70
Scenes
Banner ad
On location
38. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Click-throughs
Immediate Response
Response device
12
39. How many inches wide total is a double newspaper page?
24
Short life span
Photoboard
4
40. Text used to set the stage and lead into the headline of the copy
Omnipresence
Forgettability
Overlines
Flat rate
41. A concluding line that tells people how to buy the product
Selling idea first
Email
Call-outs
Call to action
42. In radio advertising - the story is visualized in the listener's imagination
Letter
Direct mail letter
Compiled list
Theater of the mind
43. Image that conveys the heart of the concept
Key visual
Adese
Letter
Call-outs
44. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Facilitators
F
Simple
Attention
45. The written version of a television commercial specifying all the video and audio information
Soundtrack of TV
Television script
Key frame
Call-outs
46. Advantages of _____________: Control - Flexibility - Appeal
4
Back translation
Incentives
Direct Mail Advertising
47. The text of the message
Short life span
Body copy
Billboards
On location
48. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Vignette
Image transfer
Inserts
Urgent
49. What is the type of rate that is the same amount charge however long it is run?
4
Flat rate
Indirect-action headline
Voice-over
50. What is the method by which the customer responds called?
Theater of the mind
6
Point-of-purchase
Response device