Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






2. 2 1/4:1 - ratio of ___________






3. Where should legal copy be buried in the radio ad?






4. A written version of a radio commercial used to produce the commercial






5. A concluding line that tells people how to buy the product






6. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






7. In what shape do people view internet ads?






8. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






9. What is the type of rate that is the same amount charge however long it is run?






10. What is the type of rate that is based on space purchase and time it is run called?






11. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






12. How many pages is the typical direct mail ad?






13. Where is the best palce to put the legal copy of the radio ad?






14. List of contacts that you purchase from companies that put these lists together






15. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






16. Lifelike imitations of sounds






17. what is a classified ad that contains a photo called?






18. A headline that is straightforward and informative and leads to some kind of action






19. 2 fold message of newspaper ad: _____ - sell at a particular store






20. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






21. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






22. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






23. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






24. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






25. What does POP stand for?






26. Text used to set the stage and lead into the headline of the copy






27. Types of ___________: buses - bus benches - bus stop shelters






28. In radio advertising - the story is visualized in the listener's imagination






29. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






30. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






31. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






32. The act of clicking on a button on a website that takes the viewer to a different website






33. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






34. Types of TV commercials Demonstration: Story - or Both - ________






35. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






36. Which part of the AIPI formula is the longest portion of radio ad?






37. A block of text separate from the main display copy and headline where the idea is presented






38. Small - often rectangular shaped graphic that appears at the top of a webpage.






39. What way of presenting a TV ad uses pictures and words?






40. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






41. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






42. An indirect headline that gives little information






43. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






44. In television - a voice that is coming from an unseen speaker






45. 3:1 or 4:1 - ratio of _____________






46. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






47. A series of frames sketched to illustrate how the story line will develop






48. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






49. Another word of email ads - Use with caution






50. People who appear in television commercials