Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advantages of _____________: Control - Flexibility - Appeal






2. What way of presenting a TV ad uses pictures and words?






3. Lifelike imitations of sounds






4. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






5. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






6. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






7. How fast or slow the action progresses in a commercial






8. What kind of radio ad often includes obsurd situations?






9. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






10. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






11. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






12. People who appear in television commercials






13. Text used to set the stage and lead into the headline of the copy






14. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






15. Something that gives customers one more reason to purchase your product






16. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






17. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






18. Formula writing that uses cliches - generalities - stock phrases - and superlatives






19. If direct mail does not so much generate sales - what does it instead generate?






20. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






21. commercials set to music






22. How many percent of a newspaper is made up of ads?






23. 2 kinds of __________: free gift and bonus items






24. 2 fold message of newspaper ad: _____ - sell at a particular store






25. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






26. The first line or paragraph of the body copy that is used to stimulate the reader's interest






27. Finding the right person for the role






28. How many pages is the typical direct mail ad?






29. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






30. A block of text separate from the main display copy and headline where the idea is presented






31. In which part of the AIPI formula should you repeat the prodcut and company name?






32. Internet ad copy should be written with most important information on top






33. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






34. How many inches wide is a typical newspaper column?






35. A word or phrase typed into a search engine to find websites relevant to a certain topic






36. Types of ___________: buses - bus benches - bus stop shelters






37. Headlines that aim to capture attention although they might not provide much information






38. What is the type of rate that is the same amount charge however long it is run?






39. The text of the message






40. The act of clicking on a button on a website that takes the viewer to a different website






41. In television - a voice that is coming from an unseen speaker






42. List of contacts that you purchase from companies that put these lists together






43. The written version of a television commercial specifying all the video and audio information






44. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






45. Self important copy that focuses on the company rather than the consumer






46. An indirect headline that gives little information






47. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






48. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






49. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






50. 2 1/4:1 - ratio of ___________