Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commercials are planned with segments of action that occur in a single location






2. A word or phrase typed into a search engine to find websites relevant to a certain topic






3. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






4. Customers who have already bought from you






5. Limitations to Radio: Cannot show product - __________ - difficult to test success






6. What should be put last in the radio ad?






7. What is the method by which the customer responds called?






8. People who appear in television commercials






9. The written version of a television commercial specifying all the video and audio information






10. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






11. 2 kinds of __________: free gift and bonus items






12. A headline that is straightforward and informative and leads to some kind of action






13. 2 fold message of newspaper ad: _____ - sell at a particular store






14. In what shape do people view internet ads?






15. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






16. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






17. A block of text separate from the main display copy and headline where the idea is presented






18. Your competitor's customers






19. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






20. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






21. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






22. 3:1 or 4:1 - ratio of _____________






23. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






24. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






25. commercials set to music






26. In radio advertising - the story is visualized in the listener's imagination






27. Other tips for Radio: ________ - Schedule wisely - Give all info






28. What kind of radio ad strives for believability?






29. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






30. The text of the message






31. How many more times are electronic billboards more effective than poster panels?






32. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






33. Where is the best palce to put the legal copy of the radio ad?






34. Type that is set in larger sizes that is used to attract the reader's attention






35. How many inches wide is a typical newspaper column?






36. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






37. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






38. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






39. Finding the right person for the role






40. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






41. Formula writing that uses cliches - generalities - stock phrases - and superlatives






42. The title of an ad; it is display copy set in large type to get the reader's attention






43. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






44. The visual of the ______________ include: headline - lead - sight bites






45. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






46. Types of TV commercials Demonstration: Story - or Both - ________






47. What is the type of rate that is based on space purchase and time it is run called?






48. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






49. Something that gives customers one more reason to purchase your product






50. Commercials shot outside the studio