Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many inches wide is a typical newspaper column?






2. What kind of radio ad often includes obsurd situations?






3. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






4. The act of clicking on a button on a website that takes the viewer to a different website






5. Internet ad copy should be written with most important information on top






6. In radio advertising - the story is visualized in the listener's imagination






7. An indirect headline that gives little information






8. Something that gives customers one more reason to purchase your product






9. Presenting TV ads to others: Story board - Script - __________






10. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






11. What kind of radio ad strives for believability?






12. A series of frames sketched to illustrate how the story line will develop






13. What does POP stand for?






14. Text that explains what is happening in a corresponding photo or illustration






15. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






16. Commercials shot outside the studio






17. Other tips for Radio: ________ - Schedule wisely - Give all info






18. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






19. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






20. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






21. A mockup of a television commercial that uses still photos for the frames






22. How many pages is the typical direct mail ad?






23. 3:1 or 4:1 - ratio of _____________






24. Limitations to Radio: Cannot show product - __________ - difficult to test success






25. Types of TV commercials Demonstration: Story - or Both - ________






26. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






27. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






28. Headlines that aim to capture attention although they might not provide much information






29. Types of ___________: buses - bus benches - bus stop shelters






30. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






31. How many words should there be on a billboard?






32. What is the method by which the customer responds called?






33. What is the type of rate that is the same amount charge however long it is run?






34. Lifelike imitations of sounds






35. How many percent of a newspaper is made up of ads?






36. Types of _____________:pop-out coupons and poin-of purchase






37. 2 kinds of __________: free gift and bonus items






38. All copywriting and all of advertisig is about giving _______.






39. Another word of email ads - Use with caution






40. A written version of a radio commercial used to produce the commercial






41. If direct mail does not so much generate sales - what does it instead generate?






42. A headline that is straightforward and informative and leads to some kind of action






43. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






44. Text used to set the stage and lead into the headline of the copy






45. Finding the right person for the role






46. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






47. In television - a voice that is coming from an unseen speaker






48. 2 1/4:1 - ratio of ___________






49. Where should legal copy be buried in the radio ad?






50. A word or phrase typed into a search engine to find websites relevant to a certain topic







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests