Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






2. Other tips for Radio: ________ - Schedule wisely - Give all info






3. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






4. In what shape do people view internet ads?






5. Type that is set in larger sizes that is used to attract the reader's attention






6. How many inches wide total is a double newspaper page?






7. What is the type of rate that is based on space purchase and time it is run called?






8. What is the method by which the customer responds called?






9. Commercials shot outside the studio






10. Which part of the AIPI formula is the longest portion of radio ad?






11. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






12. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






13. All copywriting and all of advertisig is about giving _______.






14. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






15. Headlines that aim to capture attention although they might not provide much information






16. The visual of the ______________ include: headline - lead - sight bites






17. A series of frames sketched to illustrate how the story line will develop






18. Text that explains what is happening in a corresponding photo or illustration






19. A concluding line that tells people how to buy the product






20. Dont be redundant - Voice over should match on screen type - Dont use too many words






21. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






22. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






23. Customers who have already bought from you






24. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






25. Types of _____________:pop-out coupons and poin-of purchase






26. A written version of a radio commercial used to produce the commercial






27. In television - a voice that is coming from an unseen speaker






28. List of contacts that you purchase from companies that put these lists together






29. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






30. What does POP stand for?






31. In which part of the AIPI formula should you repeat the prodcut and company name?






32. How many more times are electronic billboards more effective than poster panels?






33. Lifelike imitations of sounds






34. The act of clicking on a button on a website that takes the viewer to a different website






35. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






36. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






37. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






38. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






39. The first line or paragraph of the body copy that is used to stimulate the reader's interest






40. Internet ad copy should be written with most important information on top






41. People who appear in television commercials






42. Where should legal copy be buried in the radio ad?






43. 2 kinds of __________: free gift and bonus items






44. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






45. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






46. How fast or slow the action progresses in a commercial






47. If direct mail does not so much generate sales - what does it instead generate?






48. An indirect headline that gives little information






49. What way of presenting a TV ad uses pictures and words?






50. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation