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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Internet ad copy should be written with most important information on top
12
Dead
Pyramid style
Immediate Response
2. A series of frames sketched to illustrate how the story line will develop
Storyboard
Simple
3 to 6
Pace
3. Types of TV commercials Demonstration: Story - or Both - ________
Facilitators
Interstate billboards size
Testimonials
Simple
4. Another word of email ads - Use with caution
Interstate billboards size
Spam
Voice-over
Selling idea first
5. Where is the best palce to put the legal copy of the radio ad?
Scenario
Humor and emotion
Middle
Schedule
6. List of contacts that you purchase from companies that put these lists together
Dramatized
Facilitators
Compiled list
Customer commitment
7. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Display copy
Straight
Identify advertiser or product
Schedule
8. Small - often rectangular shaped graphic that appears at the top of a webpage.
Dramatized
Middle
Banner ad
Soundtrack of TV
9. A concluding line that tells people how to buy the product
Call to action
Humor and emotion
70
Beginning or in the middle
10. Other tips for Radio: ________ - Schedule wisely - Give all info
Theater of the mind
Key words
Internet Advertising
Stick to time
11. Lifelike imitations of sounds
Humor and emotion
Key visual
Sound effects
Sight bites
12. Finding the right person for the role
Casting
leads which lead to sales
Jingle
Response device
13. Self important copy that focuses on the company rather than the consumer
Subheads
Attention
Caption
Brag-and-boast copy
14. What kind of radio ad strives for believability?
Incentives
Wall Mural
70
Dialogue
15. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Sell product
Straight
Photoboard
Click-throughs
16. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Forgettability
Subheads
Letter
Back translation
17. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Compiled list
70
Your-name-here copy
Repeating
18. commercials set to music
Hope
Jingle
Letter
Body copy
19. In which part of the AIPI formula should you repeat the prodcut and company name?
Photoboard
Identify advertiser or product
Interstate billboards size
Immediate Response
20. Commercials are planned with segments of action that occur in a single location
Beginning or in the middle
Scenes
Customer commitment
70
21. The text of the message
Body copy
Response device
Pace
3 to 6
22. What way of presenting a TV ad uses pictures and words?
Story board
Caption
Closing pararaph
4
23. A block of text separate from the main display copy and headline where the idea is presented
Call-outs
Jingle
Transit advertising
Omnipresence
24. What does POP stand for?
Television script
Present sales message
Testimonials
Point-of-purchase
25. How fast or slow the action progresses in a commercial
Facilitators
Pace
Magalog
Lead paragraph
26. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Back translation
Selling idea first
Brag-and-boast copy
Support Copy
27. Your competitor's customers
Response list
Pace
Brag-and-boast copy
Stick to time
28. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Facilitators
Call-outs
Casting
Hope
29. All copywriting and all of advertisig is about giving _______.
Sweetener
Hope
24
Store history
30. What kind of radio ad often includes obsurd situations?
Inserts
Dramatized
Billboards
Call-outs
31. A headline that is straightforward and informative and leads to some kind of action
Direct-action headline
Back translation
Display copy
Theater of the mind
32. Commercials shot outside the studio
On location
Off camera
Sound effects
Urgent
33. The written version of a television commercial specifying all the video and audio information
Television script
Aerial Banner
Poster panel
Storyboard
34. What should be put last in the radio ad?
Jingle
Response list
Present sales message
Phone number
35. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
White space
Spam
Internet Advertising
Back translation
36. In what shape do people view internet ads?
12
Selling idea first
4
F
37. Image that conveys the heart of the concept
Key visual
Storyboard
Attention
Lists
38. If direct mail does not so much generate sales - what does it instead generate?
Headline
leads which lead to sales
Pyramid style
On location
39. A word or phrase typed into a search engine to find websites relevant to a certain topic
House list
Television script
Key words
Response device
40. What is the type of rate that is the same amount charge however long it is run?
Flat rate
Direct mail letter
24
Present sales message
41. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Identify advertiser or product
Casting
Lists
Store history
42. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Theater of the mind
Key frame
Omnipresence
Image transfer
43. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Facilitators
Urgent
Caption
Body copy
44. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
White space
Letter
Beginning or in the middle
Casting
45. The title of an ad; it is display copy set in large type to get the reader's attention
Adese
Poster panel
Headline
Call to action
46. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Attention
Adese
House list
Vignette
47. A written version of a radio commercial used to produce the commercial
Radio script
House list
Response list
Spam
48. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Vignette
Selling idea first
Closing pararaph
In-town billboards size
49. Presenting TV ads to others: Story board - Script - __________
Scenario
F
Voice-over
In-store advertising
50. Which part of the AIPI formula is the longest portion of radio ad?
Dead
Present sales message
Vignette
Email