Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Presenting TV ads to others: Story board - Script - __________






2. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






3. The text of the message






4. 2 kinds of __________: free gift and bonus items






5. Headlines that aim to capture attention although they might not provide much information






6. The visual of the ______________ include: headline - lead - sight bites






7. Where should legal copy be buried in the radio ad?






8. People who appear in television commercials






9. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






10. Text used to set the stage and lead into the headline of the copy






11. 3:1 or 4:1 - ratio of _____________






12. what is a classified ad that contains a photo called?






13. Limitations to Radio: Cannot show product - __________ - difficult to test success






14. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






15. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






16. Which part of the AIPI formula is the longest portion of radio ad?






17. Internet ad copy should be written with most important information on top






18. In television - a voice that is coming from an unseen speaker






19. Types of ___________: buses - bus benches - bus stop shelters






20. How many inches wide total is a double newspaper page?






21. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






22. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






23. 2 fold message of newspaper ad: _____ - sell at a particular store






24. Types of _____________:pop-out coupons and poin-of purchase






25. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






26. Your competitor's customers






27. How many percent of a newspaper is made up of ads?






28. A mockup of a television commercial that uses still photos for the frames






29. What kind of radio ad often includes obsurd situations?






30. Other tips for Radio: ________ - Schedule wisely - Give all info






31. Dont be redundant - Voice over should match on screen type - Dont use too many words






32. Self important copy that focuses on the company rather than the consumer






33. In what shape do people view internet ads?






34. What way of presenting a TV ad uses pictures and words?






35. What does POP stand for?






36. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






37. How fast or slow the action progresses in a commercial






38. A concluding line that tells people how to buy the product






39. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






40. What should be put last in the radio ad?






41. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






42. A written version of a radio commercial used to produce the commercial






43. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






44. Types of TV commercials Demonstration: Story - or Both - ________






45. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






46. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






47. Formula writing that uses cliches - generalities - stock phrases - and superlatives






48. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






49. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






50. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious