Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






2. Self important copy that focuses on the company rather than the consumer






3. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






4. The visual of the ______________ include: headline - lead - sight bites






5. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






6. Which part of the AIPI formula is the longest portion of radio ad?






7. People who appear in television commercials






8. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






9. What does POP stand for?






10. what is a classified ad that contains a photo called?






11. The title of an ad; it is display copy set in large type to get the reader's attention






12. Headlines that aim to capture attention although they might not provide much information






13. Text used to set the stage and lead into the headline of the copy






14. Presenting TV ads to others: Story board - Script - __________






15. How many inches wide total is a double newspaper page?






16. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






17. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






18. What kind of radio ad strives for believability?






19. How fast or slow the action progresses in a commercial






20. How many more times are electronic billboards more effective than poster panels?






21. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






22. Types of billboards: _______ and electronic






23. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






24. A written version of a radio commercial used to produce the commercial






25. What is the type of rate that is the same amount charge however long it is run?






26. Image that conveys the heart of the concept






27. A headline that is straightforward and informative and leads to some kind of action






28. A series of frames sketched to illustrate how the story line will develop






29. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






30. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






31. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






32. What is the type of rate that is based on space purchase and time it is run called?






33. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






34. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






35. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






36. 2 fold message of newspaper ad: _____ - sell at a particular store






37. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






38. The act of clicking on a button on a website that takes the viewer to a different website






39. How many words should there be on a billboard?






40. What way of presenting a TV ad uses pictures and words?






41. Other tips for Radio: ________ - Schedule wisely - Give all info






42. Where should legal copy be buried in the radio ad?






43. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






44. Internet ad copy should be written with most important information on top






45. Type that is set in larger sizes that is used to attract the reader's attention






46. In what shape do people view internet ads?






47. An indirect headline that gives little information






48. Text that explains what is happening in a corresponding photo or illustration






49. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






50. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping