Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






2. How many pages is the typical direct mail ad?






3. 3:1 or 4:1 - ratio of _____________






4. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






5. Types of TV commercials Demonstration: Story - or Both - ________






6. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






7. Other tips for Radio: ________ - Schedule wisely - Give all info






8. What kind of radio ad strives for believability?






9. Self important copy that focuses on the company rather than the consumer






10. What is the type of rate that is the same amount charge however long it is run?






11. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






12. Advantages of _____________: Control - Flexibility - Appeal






13. What kind of radio ad often includes obsurd situations?






14. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






15. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






16. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






17. If direct mail does not so much generate sales - what does it instead generate?






18. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






19. A mockup of a television commercial that uses still photos for the frames






20. What is the method by which the customer responds called?






21. Your competitor's customers






22. A written version of a radio commercial used to produce the commercial






23. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






24. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






25. Presenting TV ads to others: Story board - Script - __________






26. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






27. Where is the best palce to put the legal copy of the radio ad?






28. The title of an ad; it is display copy set in large type to get the reader's attention






29. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






30. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






31. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






32. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






33. A series of frames sketched to illustrate how the story line will develop






34. People who appear in television commercials






35. In which part of the AIPI formula should you repeat the prodcut and company name?






36. Types of _____________:pop-out coupons and poin-of purchase






37. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






38. commercials set to music






39. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






40. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






41. How many words should there be on a billboard?






42. Type that is set in larger sizes that is used to attract the reader's attention






43. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






44. Formula writing that uses cliches - generalities - stock phrases - and superlatives






45. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






46. The first line or paragraph of the body copy that is used to stimulate the reader's interest






47. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






48. Another word of email ads - Use with caution






49. How fast or slow the action progresses in a commercial






50. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads