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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Stick to time
Simple
In-town billboards size
On location
2. What is the type of rate that is the same amount charge however long it is run?
Story board
Straight
Flat rate
Voice-over
3. How many percent of a newspaper is made up of ads?
Phone number
70
Sight bites
Inserts
4. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
6
Aerial Banner
Sweetener
Magalog
5. Another word of email ads - Use with caution
Spam
Direct-action headline
Storyboard
Adese
6. Small - often rectangular shaped graphic that appears at the top of a webpage.
Talent
Banner ad
Voice-over
Photoboard
7. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Hope
Email
Collateral materials
leads which lead to sales
8. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Open rate
12
Key words
Urgent
9. Something that gives customers one more reason to purchase your product
Sweetener
Beginning or in the middle
24
Scenario
10. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Store history
70
Interstate billboards size
Testimonials
11. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Attention
Facilitators
Dialogue
Repeating
12. 2 1/4:1 - ratio of ___________
In-town billboards size
Direct-action headline
Point-of-purchase
3 to 6
13. Advantages of _____________: Control - Flexibility - Appeal
Overlines
Key words
Middle
Direct Mail Advertising
14. Text that explains what is happening in a corresponding photo or illustration
Support Copy
Identify advertiser or product
Captions
Radio script
15. If direct mail does not so much generate sales - what does it instead generate?
Lead paragraph
Vignette
In-town billboards size
leads which lead to sales
16. Where should legal copy be buried in the radio ad?
Compiled list
Beginning or in the middle
Selling idea first
Radio script
17. How many pages is the typical direct mail ad?
Attention
Call to action
4
Subheads
18. what is a classified ad that contains a photo called?
Classified display advertisement
Indirect-action headline
Repeating
Billboards
19. An indirect headline that gives little information
Voice-over
70
Selling idea first
Blind headline
20. Types of ___________: buses - bus benches - bus stop shelters
Stick to time
Transit advertising
Direct mail letter
Soundtrack of TV
21. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Lead paragraph
Vignette
Story board
Back translation
22. What kind of radio ad often includes obsurd situations?
12
Wall Mural
Dramatized
Letter
23. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Urgent
Email
Sweetener
Present sales message
24. Types of TV commercials Demonstration: Story - or Both - ________
Sight bites
Schedule
Headline
Testimonials
25. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Image transfer
Dead
Interstate billboards size
Facilitators
26. 2 fold message of newspaper ad: _____ - sell at a particular store
Key visual
In-store advertising
Dialogue
Sell product
27. A written version of a radio commercial used to produce the commercial
Radio script
Phone number
70
Headline
28. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Pyramid style
Compiled list
Incentives
Caption
29. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Image transfer
F
Transit advertising
Underlines
30. Limitations to Radio: Cannot show product - __________ - difficult to test success
Aerial Banner
Forgettability
Photoboard
Story board
31. 3:1 or 4:1 - ratio of _____________
Magalog
Subheads
Immediate Response
Interstate billboards size
32. What does POP stand for?
Story board
Compiled list
Overlines
Point-of-purchase
33. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
On location
Inserts
House list
Identify advertiser or product
34. How fast or slow the action progresses in a commercial
Sound effects
Pace
Jingle
Your-name-here copy
35. Finding the right person for the role
Internet Advertising
Casting
Support Copy
Compiled list
36. Headlines that aim to capture attention although they might not provide much information
Customer commitment
Indirect-action headline
Identify advertiser or product
Short life span
37. The written version of a television commercial specifying all the video and audio information
Pace
Lists
Television script
Radio script
38. How many inches wide total is a double newspaper page?
Spam
Banner ad
Headline
24
39. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
Vignette
Inserts
Talent
40. A block of text separate from the main display copy and headline where the idea is presented
Call-outs
Present sales message
Sight bites
Radio script
41. A constructed setting in which the action of a commercial takes place
Phone number
Classified display advertisement
Poster panel
Set
42. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Direct-action headline
Back translation
Headline
24
43. The act of clicking on a button on a website that takes the viewer to a different website
Click-throughs
Aerial Banner
Short life span
Voice-over
44. Your competitor's customers
Simple
24
Response list
Dialogue
45. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Scenario
Overlines
Voice-over
Subheads
46. Types of billboards: _______ and electronic
Poster panel
Spam
Dead
Scenes
47. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Your-name-here copy
Internet Advertising
Blind headline
Support Copy
48. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Billboards
Letter
Straight
Testimonials
49. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Voice-over
Lists
Direct-action headline
Overlines
50. What should be put last in the radio ad?
Overlines
Urgent
Phone number
White space
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