Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






2. Another word of email ads - Use with caution






3. Which part of the AIPI formula is the longest portion of radio ad?






4. Self important copy that focuses on the company rather than the consumer






5. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






6. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






7. What is the method by which the customer responds called?






8. Other tips for Radio: ________ - Schedule wisely - Give all info






9. Internet ad copy should be written with most important information on top






10. 2 1/4:1 - ratio of ___________






11. What kind of radio ad often includes obsurd situations?






12. What is the type of rate that is based on space purchase and time it is run called?






13. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






14. 2 kinds of __________: free gift and bonus items






15. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






16. An indirect headline that gives little information






17. A mockup of a television commercial that uses still photos for the frames






18. What kind of radio ad strives for believability?






19. Commercials shot outside the studio






20. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






21. Headlines that aim to capture attention although they might not provide much information






22. Finding the right person for the role






23. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






24. A block of text separate from the main display copy and headline where the idea is presented






25. Types of TV commercials Demonstration: Story - or Both - ________






26. Small - often rectangular shaped graphic that appears at the top of a webpage.






27. A written version of a radio commercial used to produce the commercial






28. Advantages of _____________: Control - Flexibility - Appeal






29. Image that conveys the heart of the concept






30. In radio advertising - the story is visualized in the listener's imagination






31. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






32. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






33. Type that is set in larger sizes that is used to attract the reader's attention






34. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






35. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






36. A headline that is straightforward and informative and leads to some kind of action






37. What does POP stand for?






38. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






39. How many percent of a newspaper is made up of ads?






40. What is the type of rate that is the same amount charge however long it is run?






41. If direct mail does not so much generate sales - what does it instead generate?






42. A series of frames sketched to illustrate how the story line will develop






43. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






44. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






45. what is a classified ad that contains a photo called?






46. Text used to set the stage and lead into the headline of the copy






47. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






48. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






49. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






50. Your competitor's customers