Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Small - often rectangular shaped graphic that appears at the top of a webpage.






2. What is the type of rate that is the same amount charge however long it is run?






3. In which part of the AIPI formula should you repeat the prodcut and company name?






4. Types of TV commercials Demonstration: Story - or Both - ________






5. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






6. 3:1 or 4:1 - ratio of _____________






7. A word or phrase typed into a search engine to find websites relevant to a certain topic






8. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






9. The text of the message






10. How many percent of a newspaper is made up of ads?






11. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






12. 2 kinds of __________: free gift and bonus items






13. Finding the right person for the role






14. Formula writing that uses cliches - generalities - stock phrases - and superlatives






15. what is a classified ad that contains a photo called?






16. All copywriting and all of advertisig is about giving _______.






17. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






18. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






19. What is the method by which the customer responds called?






20. How many inches wide total is a double newspaper page?






21. Limitations to Radio: Cannot show product - __________ - difficult to test success






22. An indirect headline that gives little information






23. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






24. How many more times are electronic billboards more effective than poster panels?






25. Text that explains what is happening in a corresponding photo or illustration






26. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






27. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






28. Type that is set in larger sizes that is used to attract the reader's attention






29. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






30. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






31. In what shape do people view internet ads?






32. Another word of email ads - Use with caution






33. Something that gives customers one more reason to purchase your product






34. Types of _____________:pop-out coupons and poin-of purchase






35. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






36. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






37. A block of text separate from the main display copy and headline where the idea is presented






38. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






39. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






40. Commercials shot outside the studio






41. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






42. In television - a voice that is coming from an unseen speaker






43. How fast or slow the action progresses in a commercial






44. A series of frames sketched to illustrate how the story line will develop






45. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






46. The visual of the ______________ include: headline - lead - sight bites






47. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






48. Advantages of _____________: Control - Flexibility - Appeal






49. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






50. Internet ad copy should be written with most important information on top