Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first line or paragraph of the body copy that is used to stimulate the reader's interest






2. Where is the best palce to put the legal copy of the radio ad?






3. In radio advertising - the story is visualized in the listener's imagination






4. What is the method by which the customer responds called?






5. Lifelike imitations of sounds






6. A block of text separate from the main display copy and headline where the idea is presented






7. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






8. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






9. The act of clicking on a button on a website that takes the viewer to a different website






10. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






11. A written version of a radio commercial used to produce the commercial






12. The text of the message






13. Presenting TV ads to others: Story board - Script - __________






14. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






15. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






16. what is a classified ad that contains a photo called?






17. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






18. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






19. Types of ___________: buses - bus benches - bus stop shelters






20. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






21. Finding the right person for the role






22. A headline that is straightforward and informative and leads to some kind of action






23. Advantages of _____________: Control - Flexibility - Appeal






24. If direct mail does not so much generate sales - what does it instead generate?






25. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






26. How fast or slow the action progresses in a commercial






27. In television - a voice that is coming from an unseen speaker






28. Types of TV commercials Demonstration: Story - or Both - ________






29. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






30. Dont be redundant - Voice over should match on screen type - Dont use too many words






31. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






32. Another word of email ads - Use with caution






33. Commercials shot outside the studio






34. Text that explains what is happening in a corresponding photo or illustration






35. 3:1 or 4:1 - ratio of _____________






36. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






37. In which part of the AIPI formula should you repeat the prodcut and company name?






38. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






39. The visual of the ______________ include: headline - lead - sight bites






40. Limitations to Radio: Cannot show product - __________ - difficult to test success






41. How many percent of a newspaper is made up of ads?






42. Headlines that aim to capture attention although they might not provide much information






43. 2 kinds of __________: free gift and bonus items






44. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






45. A mockup of a television commercial that uses still photos for the frames






46. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






47. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






48. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






49. Where should legal copy be buried in the radio ad?






50. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads