Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 2 fold message of newspaper ad: _____ - sell at a particular store






2. How fast or slow the action progresses in a commercial






3. commercials set to music






4. Finding the right person for the role






5. 3:1 or 4:1 - ratio of _____________






6. The first line or paragraph of the body copy that is used to stimulate the reader's interest






7. Commercials are planned with segments of action that occur in a single location






8. What is the method by which the customer responds called?






9. A written version of a radio commercial used to produce the commercial






10. What way of presenting a TV ad uses pictures and words?






11. How many words should there be on a billboard?






12. Text used to set the stage and lead into the headline of the copy






13. Types of _____________:pop-out coupons and poin-of purchase






14. The visual of the ______________ include: headline - lead - sight bites






15. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






16. The written version of a television commercial specifying all the video and audio information






17. Types of TV commercials Demonstration: Story - or Both - ________






18. The title of an ad; it is display copy set in large type to get the reader's attention






19. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






20. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






21. Text that explains what is happening in a corresponding photo or illustration






22. 2 1/4:1 - ratio of ___________






23. Commercials shot outside the studio






24. A constructed setting in which the action of a commercial takes place






25. Your competitor's customers






26. Type that is set in larger sizes that is used to attract the reader's attention






27. How many percent of a newspaper is made up of ads?






28. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






29. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






30. Advantages of _____________: Control - Flexibility - Appeal






31. How many inches wide total is a double newspaper page?






32. What should be put last in the radio ad?






33. Headlines that aim to capture attention although they might not provide much information






34. All copywriting and all of advertisig is about giving _______.






35. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






36. What is the type of rate that is based on space purchase and time it is run called?






37. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






38. A block of text separate from the main display copy and headline where the idea is presented






39. What kind of radio ad strives for believability?






40. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






41. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






42. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






43. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






44. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






45. What does POP stand for?






46. How many pages is the typical direct mail ad?






47. Something that gives customers one more reason to purchase your product






48. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






49. Presenting TV ads to others: Story board - Script - __________






50. Self important copy that focuses on the company rather than the consumer