Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In television - a voice that is coming from an unseen speaker






2. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






3. How many words should there be on a billboard?






4. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






5. A series of frames sketched to illustrate how the story line will develop






6. How many inches wide is a typical newspaper column?






7. Text that explains what is happening in a corresponding photo or illustration






8. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






9. 3:1 or 4:1 - ratio of _____________






10. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






11. Commercials are planned with segments of action that occur in a single location






12. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






13. Small - often rectangular shaped graphic that appears at the top of a webpage.






14. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






15. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






16. Which part of the AIPI formula is the longest portion of radio ad?






17. Something that gives customers one more reason to purchase your product






18. Type that is set in larger sizes that is used to attract the reader's attention






19. 2 kinds of __________: free gift and bonus items






20. How fast or slow the action progresses in a commercial






21. How many more times are electronic billboards more effective than poster panels?






22. What is the method by which the customer responds called?






23. commercials set to music






24. What kind of radio ad strives for believability?






25. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






26. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






27. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






28. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






29. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






30. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






31. What is the type of rate that is based on space purchase and time it is run called?






32. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






33. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






34. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






35. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






36. Customers who have already bought from you






37. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






38. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






39. A word or phrase typed into a search engine to find websites relevant to a certain topic






40. If direct mail does not so much generate sales - what does it instead generate?






41. The text of the message






42. Types of billboards: _______ and electronic






43. Self important copy that focuses on the company rather than the consumer






44. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






45. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






46. In what shape do people view internet ads?






47. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






48. Finding the right person for the role






49. Another word of email ads - Use with caution






50. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests