Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






2. The first line or paragraph of the body copy that is used to stimulate the reader's interest






3. The act of clicking on a button on a website that takes the viewer to a different website






4. Dont be redundant - Voice over should match on screen type - Dont use too many words






5. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






6. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






7. Where should legal copy be buried in the radio ad?






8. 2 1/4:1 - ratio of ___________






9. Types of ___________: buses - bus benches - bus stop shelters






10. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






11. The text of the message






12. 3:1 or 4:1 - ratio of _____________






13. Something that gives customers one more reason to purchase your product






14. Another word of email ads - Use with caution






15. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






16. A word or phrase typed into a search engine to find websites relevant to a certain topic






17. Other tips for Radio: ________ - Schedule wisely - Give all info






18. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






19. Internet ad copy should be written with most important information on top






20. A series of frames sketched to illustrate how the story line will develop






21. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






22. Commercials are planned with segments of action that occur in a single location






23. What should be put last in the radio ad?






24. Your competitor's customers






25. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






26. A constructed setting in which the action of a commercial takes place






27. In what shape do people view internet ads?






28. A written version of a radio commercial used to produce the commercial






29. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






30. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






31. Commercials shot outside the studio






32. Image that conveys the heart of the concept






33. What does POP stand for?






34. Text used to set the stage and lead into the headline of the copy






35. The title of an ad; it is display copy set in large type to get the reader's attention






36. How many more times are electronic billboards more effective than poster panels?






37. People who appear in television commercials






38. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






39. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






40. Types of TV commercials Demonstration: Story - or Both - ________






41. Advantages of _____________: Control - Flexibility - Appeal






42. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






43. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






44. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






45. A block of text separate from the main display copy and headline where the idea is presented






46. What kind of radio ad strives for believability?






47. A concluding line that tells people how to buy the product






48. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






49. List of contacts that you purchase from companies that put these lists together






50. What way of presenting a TV ad uses pictures and words?