Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How fast or slow the action progresses in a commercial






2. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






3. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






4. Types of billboards: _______ and electronic






5. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






6. Other tips for Radio: ________ - Schedule wisely - Give all info






7. Small - often rectangular shaped graphic that appears at the top of a webpage.






8. How many words should there be on a billboard?






9. How many pages is the typical direct mail ad?






10. People who appear in television commercials






11. Headlines that aim to capture attention although they might not provide much information






12. Finding the right person for the role






13. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






14. 2 kinds of __________: free gift and bonus items






15. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






16. In radio advertising - the story is visualized in the listener's imagination






17. A headline that is straightforward and informative and leads to some kind of action






18. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






19. 3:1 or 4:1 - ratio of _____________






20. In which part of the AIPI formula should you repeat the prodcut and company name?






21. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






22. How many more times are electronic billboards more effective than poster panels?






23. Lifelike imitations of sounds






24. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






25. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






26. 2 1/4:1 - ratio of ___________






27. The text of the message






28. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






29. Types of TV commercials Demonstration: Story - or Both - ________






30. An indirect headline that gives little information






31. How many percent of a newspaper is made up of ads?






32. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






33. What kind of radio ad strives for believability?






34. Formula writing that uses cliches - generalities - stock phrases - and superlatives






35. The title of an ad; it is display copy set in large type to get the reader's attention






36. Types of _____________:pop-out coupons and poin-of purchase






37. The act of clicking on a button on a website that takes the viewer to a different website






38. A series of frames sketched to illustrate how the story line will develop






39. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






40. commercials set to music






41. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






42. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






43. Which part of the AIPI formula is the longest portion of radio ad?






44. The visual of the ______________ include: headline - lead - sight bites






45. Self important copy that focuses on the company rather than the consumer






46. All copywriting and all of advertisig is about giving _______.






47. Text used to set the stage and lead into the headline of the copy






48. A block of text separate from the main display copy and headline where the idea is presented






49. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






50. Your competitor's customers