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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kind of radio ad strives for believability?
Closing pararaph
Dialogue
Aerial Banner
Humor and emotion
2. The act of clicking on a button on a website that takes the viewer to a different website
Photoboard
In-town billboards size
Click-throughs
Urgent
3. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Direct mail letter
Short life span
Body copy
Image transfer
4. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Key frame
Inserts
24
Short life span
5. The written version of a television commercial specifying all the video and audio information
Television script
Back translation
Jingle
Response device
6. Limitations to Radio: Cannot show product - __________ - difficult to test success
Vignette
Forgettability
House list
Magalog
7. How many inches wide is a typical newspaper column?
4
Image transfer
12
Spam
8. If direct mail does not so much generate sales - what does it instead generate?
Interstate billboards size
leads which lead to sales
Display copy
Spam
9. All copywriting and all of advertisig is about giving _______.
Sell product
Indirect-action headline
Open rate
Hope
10. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Selling idea first
Email
Scenes
In-town billboards size
11. A written version of a radio commercial used to produce the commercial
Radio script
Sweetener
Click-throughs
Straight
12. How many pages is the typical direct mail ad?
4
Theater of the mind
Interstate billboards size
Open rate
13. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Internet Advertising
Beginning or in the middle
Indirect-action headline
Scenes
14. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Selling idea first
Present sales message
Incentives
4
15. 2 kinds of __________: free gift and bonus items
Image transfer
Incentives
Phone number
4
16. A concluding line that tells people how to buy the product
Immediate Response
70
Call to action
On location
17. Advantages of _____________: Control - Flexibility - Appeal
Sound effects
Direct Mail Advertising
Jingle
Point-of-purchase
18. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Photoboard
Open rate
6
Customer commitment
19. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Humor and emotion
Vignette
12
Back translation
20. In television - a voice that is coming from an unseen speaker
Lists
Response device
Off camera
Billboards
21. Commercials are planned with segments of action that occur in a single location
Adese
Scenes
On location
Straight
22. What should be put last in the radio ad?
White space
Store history
Key visual
Phone number
23. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Navigation
Vignette
Selling idea first
Short life span
24. How fast or slow the action progresses in a commercial
Lead paragraph
Spam
Pace
White space
25. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
70
Click-throughs
Caption
Body copy
26. What way of presenting a TV ad uses pictures and words?
Underlines
Indirect-action headline
Story board
Caption
27. Lifelike imitations of sounds
Your-name-here copy
House list
Internet Advertising
Sound effects
28. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Magalog
Testimonials
Body copy
Image transfer
29. A block of text separate from the main display copy and headline where the idea is presented
Banner ad
Subheads
Call-outs
Direct-action headline
30. What kind of radio ad often includes obsurd situations?
Dramatized
Magalog
Casting
Dead
31. Commercials shot outside the studio
Overlines
On location
Television script
Closing pararaph
32. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Schedule
Display copy
Sound effects
Support Copy
33. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
White space
Incentives
Response device
Key visual
34. Type that is set in larger sizes that is used to attract the reader's attention
Display copy
On location
Schedule
Attention
35. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Store history
Vignette
Attention
Click-throughs
36. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Testimonials
Attention
Adese
Email
37. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Aerial Banner
Collateral materials
White space
Interstate billboards size
38. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Brag-and-boast copy
Off camera
Billboards
Tone of voice
39. How many inches wide total is a double newspaper page?
24
Aerial Banner
Display copy
Off camera
40. Types of TV commercials Demonstration: Story - or Both - ________
Click-throughs
Testimonials
Overlines
Point-of-purchase
41. In what shape do people view internet ads?
Lead paragraph
F
Incentives
Magalog
42. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Underlines
Vignette
Display copy
Customer commitment
43. Types of ___________: buses - bus benches - bus stop shelters
Dialogue
Pace
Straight
Transit advertising
44. what is a classified ad that contains a photo called?
Billboards
Dead
Photoboard
Classified display advertisement
45. The text of the message
Sell product
Body copy
Scenario
Simple
46. Small - often rectangular shaped graphic that appears at the top of a webpage.
Body copy
On location
Present sales message
Banner ad
47. 2 fold message of newspaper ad: _____ - sell at a particular store
Call-outs
Sell product
Middle
Email
48. Self important copy that focuses on the company rather than the consumer
Email
Response list
Brag-and-boast copy
Interstate billboards size
49. Your competitor's customers
Call to action
Poster panel
4
Response list
50. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Dead
6
70
Sell product