Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 2 kinds of __________: free gift and bonus items






2. The act of clicking on a button on a website that takes the viewer to a different website






3. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






4. Other tips for Radio: ________ - Schedule wisely - Give all info






5. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






6. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






7. Lifelike imitations of sounds






8. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






9. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






10. A headline that is straightforward and informative and leads to some kind of action






11. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






12. Customers who have already bought from you






13. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






14. The first line or paragraph of the body copy that is used to stimulate the reader's interest






15. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






16. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






17. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






18. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






19. How fast or slow the action progresses in a commercial






20. Types of billboards: _______ and electronic






21. The written version of a television commercial specifying all the video and audio information






22. What is the type of rate that is the same amount charge however long it is run?






23. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






24. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






25. If direct mail does not so much generate sales - what does it instead generate?






26. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






27. Types of ___________: buses - bus benches - bus stop shelters






28. Commercials are planned with segments of action that occur in a single location






29. A word or phrase typed into a search engine to find websites relevant to a certain topic






30. What is the method by which the customer responds called?






31. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






32. Internet ad copy should be written with most important information on top






33. In what shape do people view internet ads?






34. How many more times are electronic billboards more effective than poster panels?






35. Finding the right person for the role






36. Types of _____________:pop-out coupons and poin-of purchase






37. what is a classified ad that contains a photo called?






38. Types of TV commercials Demonstration: Story - or Both - ________






39. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






40. The visual of the ______________ include: headline - lead - sight bites






41. The text of the message






42. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






43. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






44. Where is the best palce to put the legal copy of the radio ad?






45. Self important copy that focuses on the company rather than the consumer






46. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






47. 3:1 or 4:1 - ratio of _____________






48. Image that conveys the heart of the concept






49. A block of text separate from the main display copy and headline where the idea is presented






50. In which part of the AIPI formula should you repeat the prodcut and company name?