Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






2. Text that explains what is happening in a corresponding photo or illustration






3. A constructed setting in which the action of a commercial takes place






4. If direct mail does not so much generate sales - what does it instead generate?






5. In television - a voice that is coming from an unseen speaker






6. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






7. Customers who have already bought from you






8. What is the type of rate that is the same amount charge however long it is run?






9. A written version of a radio commercial used to produce the commercial






10. The written version of a television commercial specifying all the video and audio information






11. The title of an ad; it is display copy set in large type to get the reader's attention






12. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






13. Types of ___________: buses - bus benches - bus stop shelters






14. A series of frames sketched to illustrate how the story line will develop






15. Other tips for Radio: ________ - Schedule wisely - Give all info






16. Your competitor's customers






17. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






18. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






19. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






20. Limitations to Radio: Cannot show product - __________ - difficult to test success






21. Headlines that aim to capture attention although they might not provide much information






22. Self important copy that focuses on the company rather than the consumer






23. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






24. How many percent of a newspaper is made up of ads?






25. commercials set to music






26. 2 fold message of newspaper ad: _____ - sell at a particular store






27. In radio advertising - the story is visualized in the listener's imagination






28. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






29. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






30. 3:1 or 4:1 - ratio of _____________






31. Finding the right person for the role






32. Something that gives customers one more reason to purchase your product






33. How many words should there be on a billboard?






34. How fast or slow the action progresses in a commercial






35. What kind of radio ad often includes obsurd situations?






36. List of contacts that you purchase from companies that put these lists together






37. The act of clicking on a button on a website that takes the viewer to a different website






38. People who appear in television commercials






39. what is a classified ad that contains a photo called?






40. How many pages is the typical direct mail ad?






41. A headline that is straightforward and informative and leads to some kind of action






42. What way of presenting a TV ad uses pictures and words?






43. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






44. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






45. The visual of the ______________ include: headline - lead - sight bites






46. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






47. Commercials shot outside the studio






48. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






49. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






50. In what shape do people view internet ads?