Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commercials are planned with segments of action that occur in a single location






2. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






3. A constructed setting in which the action of a commercial takes place






4. How many inches wide is a typical newspaper column?






5. Where should legal copy be buried in the radio ad?






6. Where is the best palce to put the legal copy of the radio ad?






7. 3:1 or 4:1 - ratio of _____________






8. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






9. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






10. Which part of the AIPI formula is the longest portion of radio ad?






11. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






12. Lifelike imitations of sounds






13. Your competitor's customers






14. In television - a voice that is coming from an unseen speaker






15. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






16. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






17. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






18. If direct mail does not so much generate sales - what does it instead generate?






19. How many more times are electronic billboards more effective than poster panels?






20. A block of text separate from the main display copy and headline where the idea is presented






21. The visual of the ______________ include: headline - lead - sight bites






22. What should be put last in the radio ad?






23. In radio advertising - the story is visualized in the listener's imagination






24. Advantages of _____________: Control - Flexibility - Appeal






25. Type that is set in larger sizes that is used to attract the reader's attention






26. Commercials shot outside the studio






27. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






28. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






29. Something that gives customers one more reason to purchase your product






30. Finding the right person for the role






31. Customers who have already bought from you






32. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






33. A mockup of a television commercial that uses still photos for the frames






34. What is the type of rate that is based on space purchase and time it is run called?






35. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






36. Text that explains what is happening in a corresponding photo or illustration






37. Self important copy that focuses on the company rather than the consumer






38. what is a classified ad that contains a photo called?






39. Types of ___________: buses - bus benches - bus stop shelters






40. Types of TV commercials Demonstration: Story - or Both - ________






41. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






42. Presenting TV ads to others: Story board - Script - __________






43. Dont be redundant - Voice over should match on screen type - Dont use too many words






44. A series of frames sketched to illustrate how the story line will develop






45. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






46. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






47. All copywriting and all of advertisig is about giving _______.






48. The act of clicking on a button on a website that takes the viewer to a different website






49. Types of _____________:pop-out coupons and poin-of purchase






50. The text of the message