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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Lead paragraph
Your-name-here copy
Pyramid style
Sound effects
2. What kind of radio ad strives for believability?
Your-name-here copy
Dialogue
In-town billboards size
Tone of voice
3. Advantages of _____________: Control - Flexibility - Appeal
Jingle
Stick to time
Direct Mail Advertising
Click-throughs
4. Types of TV commercials Demonstration: Story - or Both - ________
Direct-action headline
Testimonials
leads which lead to sales
Flat rate
5. Lifelike imitations of sounds
F
Adese
Set
Sound effects
6. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Display copy
Response device
Attention
Closing pararaph
7. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Transit advertising
Email
Straight
Indirect-action headline
8. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Direct mail letter
Aerial Banner
Magalog
Support Copy
9. Other tips for Radio: ________ - Schedule wisely - Give all info
Magalog
Billboards
Jingle
Stick to time
10. The act of clicking on a button on a website that takes the viewer to a different website
Story board
Storyboard
Click-throughs
Direct-action headline
11. Which part of the AIPI formula is the longest portion of radio ad?
Present sales message
Jingle
F
Response device
12. A mockup of a television commercial that uses still photos for the frames
Photoboard
4
Response list
Open rate
13. In radio advertising - the story is visualized in the listener's imagination
In-town billboards size
Photoboard
Stick to time
Theater of the mind
14. A constructed setting in which the action of a commercial takes place
Set
Click-throughs
Response device
Headline
15. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
White space
Navigation
Email
Casting
16. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Magalog
Sweetener
Direct-action headline
Soundtrack of TV
17. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Classified display advertisement
Dramatized
Sweetener
Back translation
18. Commercials are planned with segments of action that occur in a single location
3 to 6
Incentives
Scenes
Collateral materials
19. Types of billboards: _______ and electronic
House list
Banner ad
4
Poster panel
20. A word or phrase typed into a search engine to find websites relevant to a certain topic
Interstate billboards size
24
Radio script
Key words
21. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Magalog
Pace
Click-throughs
Lead paragraph
22. Image that conveys the heart of the concept
Key visual
Middle
Theater of the mind
Direct mail letter
23. what is a classified ad that contains a photo called?
Classified display advertisement
Scenario
Collateral materials
Call-outs
24. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Tone of voice
Selling idea first
Display copy
Lists
25. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Closing pararaph
Collateral materials
Support Copy
Transit advertising
26. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Subheads
Simple
Internet Advertising
Body copy
27. A headline that is straightforward and informative and leads to some kind of action
Photoboard
Store history
Voice-over
Direct-action headline
28. Text that explains what is happening in a corresponding photo or illustration
Classified display advertisement
Pace
6
Captions
29. What is the type of rate that is the same amount charge however long it is run?
Flat rate
3 to 6
Spam
Brag-and-boast copy
30. How many words should there be on a billboard?
6
Soundtrack of TV
Navigation
3 to 6
31. Another word of email ads - Use with caution
Direct mail letter
Lead paragraph
Spam
Collateral materials
32. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Aerial Banner
Collateral materials
Customer commitment
Flat rate
33. What should be put last in the radio ad?
Phone number
Internet Advertising
Jingle
In-store advertising
34. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
6
Image transfer
Email
3 to 6
35. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Testimonials
Customer commitment
Internet Advertising
Closing pararaph
36. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Sight bites
Schedule
Omnipresence
Set
37. Commercials shot outside the studio
On location
Dialogue
Short life span
Photoboard
38. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Photoboard
Facilitators
Repeating
Banner ad
39. In television - a voice that is coming from an unseen speaker
In-town billboards size
Pyramid style
Image transfer
Off camera
40. Finding the right person for the role
Lists
Casting
Image transfer
Present sales message
41. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
12
Internet Advertising
Tone of voice
Letter
42. How many inches wide is a typical newspaper column?
12
Present sales message
Point-of-purchase
Direct mail letter
43. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Store history
Photoboard
Story board
Direct mail letter
44. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Testimonials
Tone of voice
Straight
Off camera
45. Types of _____________:pop-out coupons and poin-of purchase
In-store advertising
Underlines
Subheads
Interstate billboards size
46. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Dead
Click-throughs
Key visual
Billboards
47. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
24
Inserts
Facilitators
Response list
48. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Letter
Brag-and-boast copy
Underlines
3 to 6
49. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Stick to time
Lists
Sweetener
Pyramid style
50. Text used to set the stage and lead into the headline of the copy
Humor and emotion
Wall Mural
Response device
Overlines