Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If direct mail does not so much generate sales - what does it instead generate?






2. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






3. The text of the message






4. Internet ad copy should be written with most important information on top






5. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






6. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






7. What is the method by which the customer responds called?






8. Another word of email ads - Use with caution






9. How many percent of a newspaper is made up of ads?






10. What does POP stand for?






11. what is a classified ad that contains a photo called?






12. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






13. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






14. The first line or paragraph of the body copy that is used to stimulate the reader's interest






15. In radio advertising - the story is visualized in the listener's imagination






16. A word or phrase typed into a search engine to find websites relevant to a certain topic






17. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






18. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






19. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






20. What way of presenting a TV ad uses pictures and words?






21. Limitations to Radio: Cannot show product - __________ - difficult to test success






22. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






23. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






24. In television - a voice that is coming from an unseen speaker






25. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






26. Where should legal copy be buried in the radio ad?






27. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






28. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






29. Customers who have already bought from you






30. A block of text separate from the main display copy and headline where the idea is presented






31. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






32. Your competitor's customers






33. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






34. What should be put last in the radio ad?






35. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






36. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






37. Commercials are planned with segments of action that occur in a single location






38. How many more times are electronic billboards more effective than poster panels?






39. In which part of the AIPI formula should you repeat the prodcut and company name?






40. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






41. Finding the right person for the role






42. A constructed setting in which the action of a commercial takes place






43. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






44. Presenting TV ads to others: Story board - Script - __________






45. A series of frames sketched to illustrate how the story line will develop






46. How fast or slow the action progresses in a commercial






47. Self important copy that focuses on the company rather than the consumer






48. Types of TV commercials Demonstration: Story - or Both - ________






49. A written version of a radio commercial used to produce the commercial






50. Type that is set in larger sizes that is used to attract the reader's attention