Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many inches wide is a typical newspaper column?






2. What should be put last in the radio ad?






3. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






4. In television - a voice that is coming from an unseen speaker






5. A word or phrase typed into a search engine to find websites relevant to a certain topic






6. The text of the message






7. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






8. Text used to set the stage and lead into the headline of the copy






9. A series of frames sketched to illustrate how the story line will develop






10. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






11. Other tips for Radio: ________ - Schedule wisely - Give all info






12. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






13. What kind of radio ad strives for believability?






14. Your competitor's customers






15. What is the method by which the customer responds called?






16. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






17. Self important copy that focuses on the company rather than the consumer






18. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






19. In radio advertising - the story is visualized in the listener's imagination






20. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






21. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






22. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






23. The act of clicking on a button on a website that takes the viewer to a different website






24. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






25. How many percent of a newspaper is made up of ads?






26. A block of text separate from the main display copy and headline where the idea is presented






27. Types of ___________: buses - bus benches - bus stop shelters






28. The first line or paragraph of the body copy that is used to stimulate the reader's interest






29. Which part of the AIPI formula is the longest portion of radio ad?






30. Something that gives customers one more reason to purchase your product






31. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






32. The written version of a television commercial specifying all the video and audio information






33. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






34. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






35. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






36. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






37. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






38. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






39. Advantages of _____________: Control - Flexibility - Appeal






40. In what shape do people view internet ads?






41. A constructed setting in which the action of a commercial takes place






42. An indirect headline that gives little information






43. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






44. 2 fold message of newspaper ad: _____ - sell at a particular store






45. The title of an ad; it is display copy set in large type to get the reader's attention






46. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






47. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






48. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






49. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






50. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads