Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






2. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






3. Other tips for Radio: ________ - Schedule wisely - Give all info






4. Lifelike imitations of sounds






5. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






6. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






7. How many inches wide is a typical newspaper column?






8. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






9. A concluding line that tells people how to buy the product






10. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






11. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






12. Commercials shot outside the studio






13. What is the method by which the customer responds called?






14. Your competitor's customers






15. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






16. Advantages of _____________: Control - Flexibility - Appeal






17. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






18. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






19. Types of ___________: buses - bus benches - bus stop shelters






20. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






21. The first line or paragraph of the body copy that is used to stimulate the reader's interest






22. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






23. What kind of radio ad often includes obsurd situations?






24. If direct mail does not so much generate sales - what does it instead generate?






25. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






26. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






27. The visual of the ______________ include: headline - lead - sight bites






28. Finding the right person for the role






29. A constructed setting in which the action of a commercial takes place






30. A written version of a radio commercial used to produce the commercial






31. What should be put last in the radio ad?






32. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






33. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






34. What is the type of rate that is the same amount charge however long it is run?






35. A mockup of a television commercial that uses still photos for the frames






36. Self important copy that focuses on the company rather than the consumer






37. Another word of email ads - Use with caution






38. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






39. An indirect headline that gives little information






40. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






41. What way of presenting a TV ad uses pictures and words?






42. In television - a voice that is coming from an unseen speaker






43. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






44. The title of an ad; it is display copy set in large type to get the reader's attention






45. 3:1 or 4:1 - ratio of _____________






46. How fast or slow the action progresses in a commercial






47. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






48. Commercials are planned with segments of action that occur in a single location






49. What is the type of rate that is based on space purchase and time it is run called?






50. Dont be redundant - Voice over should match on screen type - Dont use too many words