Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many pages is the typical direct mail ad?






2. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






3. 2 kinds of __________: free gift and bonus items






4. Small - often rectangular shaped graphic that appears at the top of a webpage.






5. What should be put last in the radio ad?






6. The first line or paragraph of the body copy that is used to stimulate the reader's interest






7. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






8. How many percent of a newspaper is made up of ads?






9. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






10. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






11. What does POP stand for?






12. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






13. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






14. Image that conveys the heart of the concept






15. Limitations to Radio: Cannot show product - __________ - difficult to test success






16. What is the type of rate that is based on space purchase and time it is run called?






17. How many inches wide total is a double newspaper page?






18. Self important copy that focuses on the company rather than the consumer






19. Formula writing that uses cliches - generalities - stock phrases - and superlatives






20. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






21. In what shape do people view internet ads?






22. A headline that is straightforward and informative and leads to some kind of action






23. 3:1 or 4:1 - ratio of _____________






24. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






25. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






26. People who appear in television commercials






27. Your competitor's customers






28. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






29. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






30. 2 1/4:1 - ratio of ___________






31. A mockup of a television commercial that uses still photos for the frames






32. What is the method by which the customer responds called?






33. How many inches wide is a typical newspaper column?






34. A written version of a radio commercial used to produce the commercial






35. How many words should there be on a billboard?






36. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






37. If direct mail does not so much generate sales - what does it instead generate?






38. Types of ___________: buses - bus benches - bus stop shelters






39. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






40. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






41. 2 fold message of newspaper ad: _____ - sell at a particular store






42. A series of frames sketched to illustrate how the story line will develop






43. Finding the right person for the role






44. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






45. Text that explains what is happening in a corresponding photo or illustration






46. How many more times are electronic billboards more effective than poster panels?






47. Where should legal copy be buried in the radio ad?






48. Advantages of _____________: Control - Flexibility - Appeal






49. Other tips for Radio: ________ - Schedule wisely - Give all info






50. what is a classified ad that contains a photo called?