Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 2 1/4:1 - ratio of ___________






2. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






3. What is the type of rate that is based on space purchase and time it is run called?






4. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






5. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






6. The act of clicking on a button on a website that takes the viewer to a different website






7. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






8. Image that conveys the heart of the concept






9. The written version of a television commercial specifying all the video and audio information






10. The text of the message






11. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






12. A series of frames sketched to illustrate how the story line will develop






13. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






14. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






15. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






16. A concluding line that tells people how to buy the product






17. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






18. Limitations to Radio: Cannot show product - __________ - difficult to test success






19. Text that explains what is happening in a corresponding photo or illustration






20. All copywriting and all of advertisig is about giving _______.






21. commercials set to music






22. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






23. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






24. People who appear in television commercials






25. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






26. What does POP stand for?






27. Which part of the AIPI formula is the longest portion of radio ad?






28. 2 fold message of newspaper ad: _____ - sell at a particular store






29. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






30. In television - a voice that is coming from an unseen speaker






31. A constructed setting in which the action of a commercial takes place






32. List of contacts that you purchase from companies that put these lists together






33. 2 kinds of __________: free gift and bonus items






34. Types of _____________:pop-out coupons and poin-of purchase






35. Internet ad copy should be written with most important information on top






36. 3:1 or 4:1 - ratio of _____________






37. what is a classified ad that contains a photo called?






38. Where is the best palce to put the legal copy of the radio ad?






39. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






40. What is the type of rate that is the same amount charge however long it is run?






41. Advantages of _____________: Control - Flexibility - Appeal






42. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






43. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






44. How many more times are electronic billboards more effective than poster panels?






45. A block of text separate from the main display copy and headline where the idea is presented






46. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






47. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






48. The visual of the ______________ include: headline - lead - sight bites






49. Formula writing that uses cliches - generalities - stock phrases - and superlatives






50. The title of an ad; it is display copy set in large type to get the reader's attention






Can you answer 50 questions in 15 minutes?



Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests