Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






2. What kind of radio ad often includes obsurd situations?






3. What is the method by which the customer responds called?






4. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






5. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






6. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






7. The act of clicking on a button on a website that takes the viewer to a different website






8. If direct mail does not so much generate sales - what does it instead generate?






9. Internet ad copy should be written with most important information on top






10. All copywriting and all of advertisig is about giving _______.






11. The first line or paragraph of the body copy that is used to stimulate the reader's interest






12. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






13. How fast or slow the action progresses in a commercial






14. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






15. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






16. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






17. Types of _____________:pop-out coupons and poin-of purchase






18. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






19. Presenting TV ads to others: Story board - Script - __________






20. What kind of radio ad strives for believability?






21. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






22. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






23. What is the type of rate that is based on space purchase and time it is run called?






24. Commercials shot outside the studio






25. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






26. An indirect headline that gives little information






27. List of contacts that you purchase from companies that put these lists together






28. 2 fold message of newspaper ad: _____ - sell at a particular store






29. Formula writing that uses cliches - generalities - stock phrases - and superlatives






30. Headlines that aim to capture attention although they might not provide much information






31. In television - a voice that is coming from an unseen speaker






32. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






33. Lifelike imitations of sounds






34. Text that explains what is happening in a corresponding photo or illustration






35. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






36. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






37. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






38. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






39. Text used to set the stage and lead into the headline of the copy






40. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






41. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






42. People who appear in television commercials






43. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






44. Finding the right person for the role






45. A mockup of a television commercial that uses still photos for the frames






46. How many percent of a newspaper is made up of ads?






47. A block of text separate from the main display copy and headline where the idea is presented






48. Commercials are planned with segments of action that occur in a single location






49. How many inches wide total is a double newspaper page?






50. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move