Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kind of radio ad strives for believability?






2. The act of clicking on a button on a website that takes the viewer to a different website






3. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






4. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






5. The written version of a television commercial specifying all the video and audio information






6. Limitations to Radio: Cannot show product - __________ - difficult to test success






7. How many inches wide is a typical newspaper column?






8. If direct mail does not so much generate sales - what does it instead generate?






9. All copywriting and all of advertisig is about giving _______.






10. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






11. A written version of a radio commercial used to produce the commercial






12. How many pages is the typical direct mail ad?






13. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






14. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






15. 2 kinds of __________: free gift and bonus items






16. A concluding line that tells people how to buy the product






17. Advantages of _____________: Control - Flexibility - Appeal






18. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






19. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






20. In television - a voice that is coming from an unseen speaker






21. Commercials are planned with segments of action that occur in a single location






22. What should be put last in the radio ad?






23. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






24. How fast or slow the action progresses in a commercial






25. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






26. What way of presenting a TV ad uses pictures and words?






27. Lifelike imitations of sounds






28. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






29. A block of text separate from the main display copy and headline where the idea is presented






30. What kind of radio ad often includes obsurd situations?






31. Commercials shot outside the studio






32. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






33. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






34. Type that is set in larger sizes that is used to attract the reader's attention






35. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






36. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






37. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






38. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






39. How many inches wide total is a double newspaper page?






40. Types of TV commercials Demonstration: Story - or Both - ________






41. In what shape do people view internet ads?






42. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






43. Types of ___________: buses - bus benches - bus stop shelters






44. what is a classified ad that contains a photo called?






45. The text of the message






46. Small - often rectangular shaped graphic that appears at the top of a webpage.






47. 2 fold message of newspaper ad: _____ - sell at a particular store






48. Self important copy that focuses on the company rather than the consumer






49. Your competitor's customers






50. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______