Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






2. How many words should there be on a billboard?






3. Which part of the AIPI formula is the longest portion of radio ad?






4. The act of clicking on a button on a website that takes the viewer to a different website






5. Types of _____________:pop-out coupons and poin-of purchase






6. Commercials are planned with segments of action that occur in a single location






7. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






8. Text used to set the stage and lead into the headline of the copy






9. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






10. Types of TV commercials Demonstration: Story - or Both - ________






11. List of contacts that you purchase from companies that put these lists together






12. Something that gives customers one more reason to purchase your product






13. The written version of a television commercial specifying all the video and audio information






14. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






15. The text of the message






16. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






17. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






18. How many inches wide is a typical newspaper column?






19. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






20. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






21. Dont be redundant - Voice over should match on screen type - Dont use too many words






22. What way of presenting a TV ad uses pictures and words?






23. 2 1/4:1 - ratio of ___________






24. How many percent of a newspaper is made up of ads?






25. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






26. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






27. Finding the right person for the role






28. A block of text separate from the main display copy and headline where the idea is presented






29. Lifelike imitations of sounds






30. Small - often rectangular shaped graphic that appears at the top of a webpage.






31. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






32. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






33. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






34. A constructed setting in which the action of a commercial takes place






35. Where should legal copy be buried in the radio ad?






36. commercials set to music






37. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






38. Types of ___________: buses - bus benches - bus stop shelters






39. Commercials shot outside the studio






40. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






41. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






42. An indirect headline that gives little information






43. A series of frames sketched to illustrate how the story line will develop






44. Text that explains what is happening in a corresponding photo or illustration






45. Presenting TV ads to others: Story board - Script - __________






46. How fast or slow the action progresses in a commercial






47. What is the type of rate that is based on space purchase and time it is run called?






48. Formula writing that uses cliches - generalities - stock phrases - and superlatives






49. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






50. What is the type of rate that is the same amount charge however long it is run?