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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Vignette
leads which lead to sales
Customer commitment
6
2. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Direct Mail Advertising
Closing pararaph
Lead paragraph
Repeating
3. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
4
Tone of voice
Call-outs
Poster panel
4. The act of clicking on a button on a website that takes the viewer to a different website
Click-throughs
Magalog
Sweetener
Aerial Banner
5. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Short life span
Subheads
leads which lead to sales
Compiled list
6. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Store history
Facilitators
Voice-over
Direct mail letter
7. In television - a voice that is coming from an unseen speaker
Theater of the mind
Lists
Magalog
Off camera
8. Finding the right person for the role
Navigation
Body copy
Middle
Casting
9. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
12
Vignette
Talent
Radio script
10. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Set
Theater of the mind
Banner ad
Underlines
11. Text that explains what is happening in a corresponding photo or illustration
Captions
Subheads
Wall Mural
Attention
12. 2 fold message of newspaper ad: _____ - sell at a particular store
Humor and emotion
Underlines
24
Sell product
13. What should be put last in the radio ad?
Urgent
Phone number
Attention
70
14. A concluding line that tells people how to buy the product
White space
6
Casting
Call to action
15. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
Beginning or in the middle
Customer commitment
Headline
16. Small - often rectangular shaped graphic that appears at the top of a webpage.
Talent
Omnipresence
Sound effects
Banner ad
17. Types of _____________:pop-out coupons and poin-of purchase
Straight
Vignette
Lists
In-store advertising
18. Which part of the AIPI formula is the longest portion of radio ad?
Vignette
Present sales message
White space
Facilitators
19. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Inserts
Store history
Radio script
Repeating
20. Something that gives customers one more reason to purchase your product
Click-throughs
Sweetener
Wall Mural
Lead paragraph
21. Text used to set the stage and lead into the headline of the copy
Your-name-here copy
Vignette
Overlines
Back translation
22. All copywriting and all of advertisig is about giving _______.
Hope
Flat rate
24
Set
23. A constructed setting in which the action of a commercial takes place
Set
Open rate
Banner ad
Off camera
24. How many words should there be on a billboard?
Internet Advertising
Key visual
Caption
3 to 6
25. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Support Copy
Key frame
3 to 6
Sound effects
26. How many inches wide is a typical newspaper column?
Scenes
12
Magalog
Sweetener
27. A series of frames sketched to illustrate how the story line will develop
12
Click-throughs
Storyboard
leads which lead to sales
28. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Straight
Underlines
Voice-over
leads which lead to sales
29. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Humor and emotion
Testimonials
Compiled list
Attention
30. How fast or slow the action progresses in a commercial
Point-of-purchase
Theater of the mind
Pace
Urgent
31. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Identify advertiser or product
Immediate Response
6
F
32. what is a classified ad that contains a photo called?
Adese
Classified display advertisement
3 to 6
House list
33. Image that conveys the heart of the concept
Key visual
Beginning or in the middle
Testimonials
Stick to time
34. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Letter
Subheads
Aerial Banner
Attention
35. In radio advertising - the story is visualized in the listener's imagination
Voice-over
Brag-and-boast copy
Pace
Theater of the mind
36. A word or phrase typed into a search engine to find websites relevant to a certain topic
Your-name-here copy
Present sales message
Key words
leads which lead to sales
37. How many pages is the typical direct mail ad?
Key visual
4
Humor and emotion
Collateral materials
38. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Urgent
Interstate billboards size
Back translation
Email
39. Presenting TV ads to others: Story board - Script - __________
Scenario
Headline
Testimonials
Pyramid style
40. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Facilitators
Brag-and-boast copy
Display copy
Voice-over
41. People who appear in television commercials
Testimonials
6
Key frame
Talent
42. Headlines that aim to capture attention although they might not provide much information
Indirect-action headline
On location
Point-of-purchase
Headline
43. Commercials are planned with segments of action that occur in a single location
Spam
Scenes
Lists
Identify advertiser or product
44. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Casting
Aerial Banner
Navigation
Present sales message
45. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
12
Point-of-purchase
White space
Key frame
46. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Compiled list
Back translation
Wall Mural
Schedule
47. An indirect headline that gives little information
6
Testimonials
Blind headline
Key words
48. Internet ad copy should be written with most important information on top
Pyramid style
House list
Off camera
6
49. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Transit advertising
12
White space
Jingle
50. List of contacts that you purchase from companies that put these lists together
Call-outs
4
Compiled list
Key visual
Can you answer 50 questions in 15 minutes?
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