Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A block of text separate from the main display copy and headline where the idea is presented






2. Advantages of _____________: Control - Flexibility - Appeal






3. Finding the right person for the role






4. How many inches wide total is a double newspaper page?






5. A constructed setting in which the action of a commercial takes place






6. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






7. The title of an ad; it is display copy set in large type to get the reader's attention






8. Lifelike imitations of sounds






9. A mockup of a television commercial that uses still photos for the frames






10. 2 kinds of __________: free gift and bonus items






11. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






12. How many pages is the typical direct mail ad?






13. commercials set to music






14. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






15. Customers who have already bought from you






16. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






17. What is the type of rate that is based on space purchase and time it is run called?






18. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






19. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






20. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






21. Formula writing that uses cliches - generalities - stock phrases - and superlatives






22. The written version of a television commercial specifying all the video and audio information






23. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






24. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






25. Limitations to Radio: Cannot show product - __________ - difficult to test success






26. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






27. What kind of radio ad often includes obsurd situations?






28. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






29. Dont be redundant - Voice over should match on screen type - Dont use too many words






30. In radio advertising - the story is visualized in the listener's imagination






31. The first line or paragraph of the body copy that is used to stimulate the reader's interest






32. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






33. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






34. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






35. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






36. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






37. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






38. How many words should there be on a billboard?






39. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






40. The visual of the ______________ include: headline - lead - sight bites






41. Which part of the AIPI formula is the longest portion of radio ad?






42. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






43. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






44. A concluding line that tells people how to buy the product






45. If direct mail does not so much generate sales - what does it instead generate?






46. A series of frames sketched to illustrate how the story line will develop






47. What is the method by which the customer responds called?






48. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






49. Headlines that aim to capture attention although they might not provide much information






50. Types of billboards: _______ and electronic