Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Other tips for Radio: ________ - Schedule wisely - Give all info






2. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






3. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






4. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






5. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






6. The title of an ad; it is display copy set in large type to get the reader's attention






7. Advantages of _____________: Control - Flexibility - Appeal






8. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






9. How many pages is the typical direct mail ad?






10. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






11. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






12. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






13. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






14. In television - a voice that is coming from an unseen speaker






15. Type that is set in larger sizes that is used to attract the reader's attention






16. Your competitor's customers






17. Types of TV commercials Demonstration: Story - or Both - ________






18. The written version of a television commercial specifying all the video and audio information






19. What is the type of rate that is the same amount charge however long it is run?






20. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






21. The text of the message






22. Headlines that aim to capture attention although they might not provide much information






23. A headline that is straightforward and informative and leads to some kind of action






24. Image that conveys the heart of the concept






25. Which part of the AIPI formula is the longest portion of radio ad?






26. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






27. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






28. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






29. 3:1 or 4:1 - ratio of _____________






30. A word or phrase typed into a search engine to find websites relevant to a certain topic






31. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






32. Text that explains what is happening in a corresponding photo or illustration






33. Types of billboards: _______ and electronic






34. Types of ___________: buses - bus benches - bus stop shelters






35. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






36. Types of _____________:pop-out coupons and poin-of purchase






37. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






38. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






39. Customers who have already bought from you






40. In radio advertising - the story is visualized in the listener's imagination






41. Text used to set the stage and lead into the headline of the copy






42. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






43. What way of presenting a TV ad uses pictures and words?






44. An indirect headline that gives little information






45. What should be put last in the radio ad?






46. A written version of a radio commercial used to produce the commercial






47. A constructed setting in which the action of a commercial takes place






48. commercials set to music






49. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






50. In what shape do people view internet ads?