Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If direct mail does not so much generate sales - what does it instead generate?






2. Text used to set the stage and lead into the headline of the copy






3. People who appear in television commercials






4. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






5. In radio advertising - the story is visualized in the listener's imagination






6. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






7. Where should legal copy be buried in the radio ad?






8. Where is the best palce to put the legal copy of the radio ad?






9. What is the method by which the customer responds called?






10. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






11. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






12. Advantages of _____________: Control - Flexibility - Appeal






13. The first line or paragraph of the body copy that is used to stimulate the reader's interest






14. What is the type of rate that is the same amount charge however long it is run?






15. How many percent of a newspaper is made up of ads?






16. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






17. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






18. Another word of email ads - Use with caution






19. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






20. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






21. Other tips for Radio: ________ - Schedule wisely - Give all info






22. A concluding line that tells people how to buy the product






23. The visual of the ______________ include: headline - lead - sight bites






24. What should be put last in the radio ad?






25. The text of the message






26. Types of ___________: buses - bus benches - bus stop shelters






27. What does POP stand for?






28. Types of TV commercials Demonstration: Story - or Both - ________






29. A word or phrase typed into a search engine to find websites relevant to a certain topic






30. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






31. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






32. What way of presenting a TV ad uses pictures and words?






33. A headline that is straightforward and informative and leads to some kind of action






34. Limitations to Radio: Cannot show product - __________ - difficult to test success






35. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






36. Types of _____________:pop-out coupons and poin-of purchase






37. Finding the right person for the role






38. How fast or slow the action progresses in a commercial






39. 2 fold message of newspaper ad: _____ - sell at a particular store






40. Self important copy that focuses on the company rather than the consumer






41. Presenting TV ads to others: Story board - Script - __________






42. Type that is set in larger sizes that is used to attract the reader's attention






43. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






44. 2 kinds of __________: free gift and bonus items






45. Small - often rectangular shaped graphic that appears at the top of a webpage.






46. Lifelike imitations of sounds






47. Headlines that aim to capture attention although they might not provide much information






48. What is the type of rate that is based on space purchase and time it is run called?






49. Which part of the AIPI formula is the longest portion of radio ad?






50. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment