Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kind of radio ad often includes obsurd situations?






2. A concluding line that tells people how to buy the product






3. In television - a voice that is coming from an unseen speaker






4. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






5. The title of an ad; it is display copy set in large type to get the reader's attention






6. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






7. Types of TV commercials Demonstration: Story - or Both - ________






8. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






9. Which part of the AIPI formula is the longest portion of radio ad?






10. What is the method by which the customer responds called?






11. A series of frames sketched to illustrate how the story line will develop






12. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






13. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






14. Type that is set in larger sizes that is used to attract the reader's attention






15. What is the type of rate that is the same amount charge however long it is run?






16. A block of text separate from the main display copy and headline where the idea is presented






17. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






18. Image that conveys the heart of the concept






19. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






20. In radio advertising - the story is visualized in the listener's imagination






21. The act of clicking on a button on a website that takes the viewer to a different website






22. Other tips for Radio: ________ - Schedule wisely - Give all info






23. Headlines that aim to capture attention although they might not provide much information






24. Types of billboards: _______ and electronic






25. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






26. 2 kinds of __________: free gift and bonus items






27. In which part of the AIPI formula should you repeat the prodcut and company name?






28. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






29. Commercials shot outside the studio






30. Something that gives customers one more reason to purchase your product






31. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






32. Self important copy that focuses on the company rather than the consumer






33. What way of presenting a TV ad uses pictures and words?






34. Dont be redundant - Voice over should match on screen type - Dont use too many words






35. What is the type of rate that is based on space purchase and time it is run called?






36. A constructed setting in which the action of a commercial takes place






37. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






38. How many percent of a newspaper is made up of ads?






39. Advantages of _____________: Control - Flexibility - Appeal






40. How many pages is the typical direct mail ad?






41. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






42. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






43. Commercials are planned with segments of action that occur in a single location






44. The written version of a television commercial specifying all the video and audio information






45. Formula writing that uses cliches - generalities - stock phrases - and superlatives






46. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






47. Where is the best palce to put the legal copy of the radio ad?






48. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






49. Customers who have already bought from you






50. Presenting TV ads to others: Story board - Script - __________