Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In which part of the AIPI formula should you repeat the prodcut and company name?






2. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






3. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






4. A mockup of a television commercial that uses still photos for the frames






5. A series of frames sketched to illustrate how the story line will develop






6. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






7. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






8. Headlines that aim to capture attention although they might not provide much information






9. Finding the right person for the role






10. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






11. Your competitor's customers






12. If direct mail does not so much generate sales - what does it instead generate?






13. A concluding line that tells people how to buy the product






14. Self important copy that focuses on the company rather than the consumer






15. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






16. How many pages is the typical direct mail ad?






17. What is the type of rate that is the same amount charge however long it is run?






18. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






19. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






20. What kind of radio ad often includes obsurd situations?






21. A block of text separate from the main display copy and headline where the idea is presented






22. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






23. What way of presenting a TV ad uses pictures and words?






24. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






25. A written version of a radio commercial used to produce the commercial






26. How many inches wide total is a double newspaper page?






27. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






28. Where is the best palce to put the legal copy of the radio ad?






29. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






30. Where should legal copy be buried in the radio ad?






31. What is the method by which the customer responds called?






32. The visual of the ______________ include: headline - lead - sight bites






33. In radio advertising - the story is visualized in the listener's imagination






34. Formula writing that uses cliches - generalities - stock phrases - and superlatives






35. What should be put last in the radio ad?






36. In television - a voice that is coming from an unseen speaker






37. 2 kinds of __________: free gift and bonus items






38. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






39. Text used to set the stage and lead into the headline of the copy






40. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






41. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






42. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






43. Dont be redundant - Voice over should match on screen type - Dont use too many words






44. Limitations to Radio: Cannot show product - __________ - difficult to test success






45. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






46. What kind of radio ad strives for believability?






47. A constructed setting in which the action of a commercial takes place






48. Internet ad copy should be written with most important information on top






49. Types of billboards: _______ and electronic






50. Image that conveys the heart of the concept