Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






2. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






3. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






4. The act of clicking on a button on a website that takes the viewer to a different website






5. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






6. How many pages is the typical direct mail ad?






7. commercials set to music






8. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






9. A block of text separate from the main display copy and headline where the idea is presented






10. In which part of the AIPI formula should you repeat the prodcut and company name?






11. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






12. 3:1 or 4:1 - ratio of _____________






13. Self important copy that focuses on the company rather than the consumer






14. What is the method by which the customer responds called?






15. Advantages of _____________: Control - Flexibility - Appeal






16. Where should legal copy be buried in the radio ad?






17. How many percent of a newspaper is made up of ads?






18. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






19. A constructed setting in which the action of a commercial takes place






20. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






21. Commercials shot outside the studio






22. Text used to set the stage and lead into the headline of the copy






23. Presenting TV ads to others: Story board - Script - __________






24. In television - a voice that is coming from an unseen speaker






25. Another word of email ads - Use with caution






26. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






27. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






28. Type that is set in larger sizes that is used to attract the reader's attention






29. what is a classified ad that contains a photo called?






30. People who appear in television commercials






31. How many inches wide total is a double newspaper page?






32. Which part of the AIPI formula is the longest portion of radio ad?






33. 2 fold message of newspaper ad: _____ - sell at a particular store






34. A series of frames sketched to illustrate how the story line will develop






35. The written version of a television commercial specifying all the video and audio information






36. Customers who have already bought from you






37. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






38. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






39. How many inches wide is a typical newspaper column?






40. How fast or slow the action progresses in a commercial






41. Types of billboards: _______ and electronic






42. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






43. A mockup of a television commercial that uses still photos for the frames






44. Types of ___________: buses - bus benches - bus stop shelters






45. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






46. Finding the right person for the role






47. What does POP stand for?






48. Something that gives customers one more reason to purchase your product






49. An indirect headline that gives little information






50. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment