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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Small - often rectangular shaped graphic that appears at the top of a webpage.
Storyboard
Banner ad
3 to 6
Store history
2. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Sight bites
Voice-over
Subheads
Navigation
3. How many more times are electronic billboards more effective than poster panels?
Identify advertiser or product
6
Store history
Transit advertising
4. Commercials shot outside the studio
Call to action
Body copy
On location
Underlines
5. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Subheads
Present sales message
Billboards
Body copy
6. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Present sales message
Click-throughs
Scenes
Repeating
7. 2 1/4:1 - ratio of ___________
Aerial Banner
In-town billboards size
Identify advertiser or product
Brag-and-boast copy
8. Type that is set in larger sizes that is used to attract the reader's attention
Display copy
Humor and emotion
Response list
In-town billboards size
9. Finding the right person for the role
Sound effects
Compiled list
Set
Casting
10. A series of frames sketched to illustrate how the story line will develop
3 to 6
Direct-action headline
Storyboard
Classified display advertisement
11. commercials set to music
Magalog
Jingle
Scenes
Collateral materials
12. Dont be redundant - Voice over should match on screen type - Dont use too many words
Soundtrack of TV
Simple
Sight bites
Response device
13. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Store history
Pace
Underlines
12
14. How many words should there be on a billboard?
Attention
Blind headline
3 to 6
Response device
15. Something that gives customers one more reason to purchase your product
Urgent
Overlines
Theater of the mind
Sweetener
16. Self important copy that focuses on the company rather than the consumer
Omnipresence
Collateral materials
4
Brag-and-boast copy
17. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Letter
Sound effects
Simple
Billboards
18. Other tips for Radio: ________ - Schedule wisely - Give all info
Stick to time
F
Immediate Response
Testimonials
19. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Simple
In-town billboards size
Facilitators
12
20. What does POP stand for?
Open rate
Point-of-purchase
Radio script
Scenario
21. Customers who have already bought from you
Inserts
Scenes
House list
Email
22. A headline that is straightforward and informative and leads to some kind of action
Forgettability
Banner ad
Stick to time
Direct-action headline
23. Commercials are planned with segments of action that occur in a single location
Middle
Key words
Scenes
Billboards
24. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Display copy
Soundtrack of TV
Caption
Schedule
25. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Voice-over
Transit advertising
Sight bites
Omnipresence
26. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Caption
Scenes
Radio script
Sell product
27. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Voice-over
Letter
Stick to time
Humor and emotion
28. What is the type of rate that is based on space purchase and time it is run called?
12
Open rate
Testimonials
Indirect-action headline
29. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Urgent
Response list
Straight
Transit advertising
30. Which part of the AIPI formula is the longest portion of radio ad?
leads which lead to sales
Present sales message
Subheads
Television script
31. How many percent of a newspaper is made up of ads?
Aerial Banner
Point-of-purchase
70
Repeating
32. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Customer commitment
Image transfer
Selling idea first
Pace
33. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Omnipresence
Scenes
Store history
Lists
34. Where should legal copy be buried in the radio ad?
Phone number
Support Copy
Short life span
Beginning or in the middle
35. All copywriting and all of advertisig is about giving _______.
Scenario
Off camera
Hope
Letter
36. Presenting TV ads to others: Story board - Script - __________
Sight bites
12
Pyramid style
Scenario
37. Types of _____________:pop-out coupons and poin-of purchase
In-store advertising
Forgettability
Testimonials
Wall Mural
38. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Pace
Customer commitment
Sight bites
Key frame
39. How many inches wide total is a double newspaper page?
Subheads
Call-outs
Urgent
24
40. How fast or slow the action progresses in a commercial
Dramatized
Simple
Omnipresence
Pace
41. What is the method by which the customer responds called?
Call-outs
Phone number
70
Response device
42. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Dead
Classified display advertisement
White space
Billboards
43. A block of text separate from the main display copy and headline where the idea is presented
Straight
Call-outs
Sell product
Simple
44. Limitations to Radio: Cannot show product - __________ - difficult to test success
Internet Advertising
Sight bites
Forgettability
Television script
45. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Key frame
Vignette
In-town billboards size
Short life span
46. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Story board
Facilitators
Billboards
Hope
47. what is a classified ad that contains a photo called?
Captions
Forgettability
Classified display advertisement
Repeating
48. How many inches wide is a typical newspaper column?
70
12
Captions
Brag-and-boast copy
49. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Vignette
Support Copy
Store history
Tone of voice
50. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Poster panel
Tone of voice
Simple
Urgent