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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Sight bites
Attention
Talent
Sell product
2. What kind of radio ad often includes obsurd situations?
Brag-and-boast copy
Classified display advertisement
Dramatized
Internet Advertising
3. What is the method by which the customer responds called?
Your-name-here copy
Spam
Response device
Point-of-purchase
4. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Forgettability
Sell product
Beginning or in the middle
Caption
5. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Image transfer
Email
Television script
Your-name-here copy
6. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
In-store advertising
Closing pararaph
Lead paragraph
Vignette
7. The act of clicking on a button on a website that takes the viewer to a different website
Point-of-purchase
Click-throughs
Dead
Overlines
8. If direct mail does not so much generate sales - what does it instead generate?
leads which lead to sales
Simple
Lead paragraph
12
9. Internet ad copy should be written with most important information on top
Pyramid style
Simple
Urgent
Beginning or in the middle
10. All copywriting and all of advertisig is about giving _______.
Voice-over
Hope
Facilitators
Photoboard
11. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Straight
Lead paragraph
Brag-and-boast copy
Schedule
12. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Brag-and-boast copy
Facilitators
3 to 6
Beginning or in the middle
13. How fast or slow the action progresses in a commercial
70
Pace
Sweetener
Response device
14. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
White space
Beginning or in the middle
Facilitators
Flat rate
15. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Facilitators
Vignette
Omnipresence
Middle
16. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Back translation
Middle
Dead
Transit advertising
17. Types of _____________:pop-out coupons and poin-of purchase
In-store advertising
Off camera
Identify advertiser or product
Testimonials
18. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Urgent
Open rate
Dead
Aerial Banner
19. Presenting TV ads to others: Story board - Script - __________
Display copy
Click-throughs
Scenario
Lead paragraph
20. What kind of radio ad strives for believability?
70
Sight bites
Dialogue
Your-name-here copy
21. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Customer commitment
Letter
Classified display advertisement
Underlines
22. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Identify advertiser or product
Television script
Repeating
Email
23. What is the type of rate that is based on space purchase and time it is run called?
Open rate
Interstate billboards size
Jingle
Indirect-action headline
24. Commercials shot outside the studio
Response device
Casting
On location
24
25. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Call-outs
Store history
Email
In-store advertising
26. An indirect headline that gives little information
Underlines
Blind headline
4
24
27. List of contacts that you purchase from companies that put these lists together
Testimonials
Sell product
Compiled list
Present sales message
28. 2 fold message of newspaper ad: _____ - sell at a particular store
Television script
12
Sell product
4
29. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Adese
Direct mail letter
Direct-action headline
On location
30. Headlines that aim to capture attention although they might not provide much information
Dialogue
Key words
Incentives
Indirect-action headline
31. In television - a voice that is coming from an unseen speaker
White space
Radio script
Off camera
Lists
32. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Dead
6
Click-throughs
Customer commitment
33. Lifelike imitations of sounds
Vignette
Scenario
Omnipresence
Sound effects
34. Text that explains what is happening in a corresponding photo or illustration
Compiled list
Captions
Call to action
Testimonials
35. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Your-name-here copy
Incentives
Flat rate
Vignette
36. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Display copy
Voice-over
Collateral materials
Support Copy
37. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Simple
Body copy
Blind headline
Straight
38. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Flat rate
Direct Mail Advertising
House list
Immediate Response
39. Text used to set the stage and lead into the headline of the copy
Overlines
Back translation
In-store advertising
Direct-action headline
40. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
On location
Humor and emotion
Flat rate
Vignette
41. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Support Copy
Dead
Repeating
Captions
42. People who appear in television commercials
Off camera
Image transfer
Talent
In-town billboards size
43. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Subheads
Open rate
Phone number
Vignette
44. Finding the right person for the role
Casting
Blind headline
Captions
Soundtrack of TV
45. A mockup of a television commercial that uses still photos for the frames
Vignette
Photoboard
Response list
Store history
46. How many percent of a newspaper is made up of ads?
Dead
Direct-action headline
Middle
70
47. A block of text separate from the main display copy and headline where the idea is presented
On location
Stick to time
24
Call-outs
48. Commercials are planned with segments of action that occur in a single location
Scenes
White space
3 to 6
Beginning or in the middle
49. How many inches wide total is a double newspaper page?
Customer commitment
24
Casting
Sight bites
50. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Direct-action headline
Indirect-action headline
Email
Simple