Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






2. In television - a voice that is coming from an unseen speaker






3. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






4. People who appear in television commercials






5. The written version of a television commercial specifying all the video and audio information






6. Where should legal copy be buried in the radio ad?






7. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






8. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






9. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






10. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






11. Lifelike imitations of sounds






12. Headlines that aim to capture attention although they might not provide much information






13. In radio advertising - the story is visualized in the listener's imagination






14. Dont be redundant - Voice over should match on screen type - Dont use too many words






15. What way of presenting a TV ad uses pictures and words?






16. Type that is set in larger sizes that is used to attract the reader's attention






17. A written version of a radio commercial used to produce the commercial






18. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






19. 2 kinds of __________: free gift and bonus items






20. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






21. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






22. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






23. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






24. A constructed setting in which the action of a commercial takes place






25. Finding the right person for the role






26. The title of an ad; it is display copy set in large type to get the reader's attention






27. All copywriting and all of advertisig is about giving _______.






28. An indirect headline that gives little information






29. what is a classified ad that contains a photo called?






30. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






31. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






32. What is the type of rate that is the same amount charge however long it is run?






33. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






34. How many pages is the typical direct mail ad?






35. How many words should there be on a billboard?






36. Image that conveys the heart of the concept






37. Types of ___________: buses - bus benches - bus stop shelters






38. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






39. Formula writing that uses cliches - generalities - stock phrases - and superlatives






40. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






41. A word or phrase typed into a search engine to find websites relevant to a certain topic






42. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






43. The visual of the ______________ include: headline - lead - sight bites






44. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






45. A concluding line that tells people how to buy the product






46. Where is the best palce to put the legal copy of the radio ad?






47. 2 1/4:1 - ratio of ___________






48. The act of clicking on a button on a website that takes the viewer to a different website






49. Small - often rectangular shaped graphic that appears at the top of a webpage.






50. 2 fold message of newspaper ad: _____ - sell at a particular store