Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






2. Other tips for Radio: ________ - Schedule wisely - Give all info






3. Types of TV commercials Demonstration: Story - or Both - ________






4. Something that gives customers one more reason to purchase your product






5. What kind of radio ad strives for believability?






6. Commercials are planned with segments of action that occur in a single location






7. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






8. Internet ad copy should be written with most important information on top






9. Small - often rectangular shaped graphic that appears at the top of a webpage.






10. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






11. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






12. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






13. A concluding line that tells people how to buy the product






14. A series of frames sketched to illustrate how the story line will develop






15. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






16. How many inches wide total is a double newspaper page?






17. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






18. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






19. In television - a voice that is coming from an unseen speaker






20. A block of text separate from the main display copy and headline where the idea is presented






21. What kind of radio ad often includes obsurd situations?






22. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






23. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






24. A constructed setting in which the action of a commercial takes place






25. How many words should there be on a billboard?






26. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






27. How many percent of a newspaper is made up of ads?






28. Headlines that aim to capture attention although they might not provide much information






29. The written version of a television commercial specifying all the video and audio information






30. A headline that is straightforward and informative and leads to some kind of action






31. People who appear in television commercials






32. Types of _____________:pop-out coupons and poin-of purchase






33. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






34. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






35. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






36. 2 fold message of newspaper ad: _____ - sell at a particular store






37. 3:1 or 4:1 - ratio of _____________






38. Limitations to Radio: Cannot show product - __________ - difficult to test success






39. Presenting TV ads to others: Story board - Script - __________






40. commercials set to music






41. How many more times are electronic billboards more effective than poster panels?






42. The text of the message






43. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






44. A word or phrase typed into a search engine to find websites relevant to a certain topic






45. Advantages of _____________: Control - Flexibility - Appeal






46. What is the type of rate that is the same amount charge however long it is run?






47. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






48. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






49. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






50. what is a classified ad that contains a photo called?