Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Formula writing that uses cliches - generalities - stock phrases - and superlatives






2. Dont be redundant - Voice over should match on screen type - Dont use too many words






3. What is the method by which the customer responds called?






4. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






5. How many words should there be on a billboard?






6. If direct mail does not so much generate sales - what does it instead generate?






7. How many inches wide total is a double newspaper page?






8. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






9. What kind of radio ad often includes obsurd situations?






10. Commercials shot outside the studio






11. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






12. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






13. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






14. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






15. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






16. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






17. Self important copy that focuses on the company rather than the consumer






18. What does POP stand for?






19. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






20. In radio advertising - the story is visualized in the listener's imagination






21. The written version of a television commercial specifying all the video and audio information






22. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






23. The title of an ad; it is display copy set in large type to get the reader's attention






24. Text used to set the stage and lead into the headline of the copy






25. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






26. A written version of a radio commercial used to produce the commercial






27. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






28. People who appear in television commercials






29. A headline that is straightforward and informative and leads to some kind of action






30. An indirect headline that gives little information






31. What is the type of rate that is based on space purchase and time it is run called?






32. Presenting TV ads to others: Story board - Script - __________






33. What should be put last in the radio ad?






34. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






35. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






36. Small - often rectangular shaped graphic that appears at the top of a webpage.






37. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






38. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






39. Customers who have already bought from you






40. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






41. In what shape do people view internet ads?






42. Lifelike imitations of sounds






43. The text of the message






44. Type that is set in larger sizes that is used to attract the reader's attention






45. In television - a voice that is coming from an unseen speaker






46. Headlines that aim to capture attention although they might not provide much information






47. Advantages of _____________: Control - Flexibility - Appeal






48. A concluding line that tells people how to buy the product






49. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






50. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping