SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many pages is the typical direct mail ad?
4
Sight bites
Immediate Response
Closing pararaph
2. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Letter
Sweetener
Inserts
12
3. 2 kinds of __________: free gift and bonus items
Underlines
Attention
Incentives
Email
4. Small - often rectangular shaped graphic that appears at the top of a webpage.
Tone of voice
Banner ad
Subheads
Selling idea first
5. What should be put last in the radio ad?
Soundtrack of TV
Phone number
Compiled list
Middle
6. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Sound effects
Lead paragraph
Set
Vignette
7. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Incentives
Headline
Urgent
Subheads
8. How many percent of a newspaper is made up of ads?
70
Aerial Banner
Incentives
Theater of the mind
9. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Key frame
Classified display advertisement
Internet Advertising
Captions
10. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Collateral materials
70
Display copy
Poster panel
11. What does POP stand for?
70
Point-of-purchase
Radio script
Lists
12. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Voice-over
On location
Navigation
White space
13. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
Radio script
Spam
Key words
14. Image that conveys the heart of the concept
Key visual
Poster panel
Hope
Pace
15. Limitations to Radio: Cannot show product - __________ - difficult to test success
Forgettability
House list
Letter
Schedule
16. What is the type of rate that is based on space purchase and time it is run called?
6
Pace
70
Open rate
17. How many inches wide total is a double newspaper page?
Lists
Direct-action headline
24
Image transfer
18. Self important copy that focuses on the company rather than the consumer
Brag-and-boast copy
In-town billboards size
Poster panel
Email
19. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Adese
Back translation
Interstate billboards size
Humor and emotion
20. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Repeating
Urgent
Spam
Classified display advertisement
21. In what shape do people view internet ads?
F
70
Attention
Short life span
22. A headline that is straightforward and informative and leads to some kind of action
Direct-action headline
Dialogue
Transit advertising
Direct mail letter
23. 3:1 or 4:1 - ratio of _____________
Your-name-here copy
Omnipresence
Interstate billboards size
Key visual
24. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Scenes
Urgent
Your-name-here copy
Selling idea first
25. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Key words
Internet Advertising
Captions
White space
26. People who appear in television commercials
Classified display advertisement
Identify advertiser or product
Attention
Talent
27. Your competitor's customers
Television script
Adese
Call-outs
Response list
28. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Pyramid style
Billboards
Scenes
Wall Mural
29. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Point-of-purchase
12
Voice-over
Vignette
30. 2 1/4:1 - ratio of ___________
Attention
Your-name-here copy
Set
In-town billboards size
31. A mockup of a television commercial that uses still photos for the frames
Photoboard
Story board
Banner ad
Brag-and-boast copy
32. What is the method by which the customer responds called?
Compiled list
Closing pararaph
Response device
Story board
33. How many inches wide is a typical newspaper column?
F
12
Vignette
Adese
34. A written version of a radio commercial used to produce the commercial
Letter
Radio script
Sweetener
Collateral materials
35. How many words should there be on a billboard?
Jingle
Sight bites
Incentives
3 to 6
36. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Simple
Caption
4
Open rate
37. If direct mail does not so much generate sales - what does it instead generate?
leads which lead to sales
Facilitators
Phone number
Story board
38. Types of ___________: buses - bus benches - bus stop shelters
In-store advertising
Transit advertising
Inserts
Attention
39. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Selling idea first
3 to 6
Facilitators
Dead
40. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Omnipresence
Dramatized
Call-outs
Facilitators
41. 2 fold message of newspaper ad: _____ - sell at a particular store
Support Copy
12
Key frame
Sell product
42. A series of frames sketched to illustrate how the story line will develop
Storyboard
Selling idea first
Closing pararaph
Sight bites
43. Finding the right person for the role
Omnipresence
Casting
Present sales message
Set
44. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Store history
Billboards
Image transfer
F
45. Text that explains what is happening in a corresponding photo or illustration
Support Copy
Set
Classified display advertisement
Captions
46. How many more times are electronic billboards more effective than poster panels?
Sight bites
Body copy
Casting
6
47. Where should legal copy be buried in the radio ad?
Beginning or in the middle
Captions
Identify advertiser or product
Sound effects
48. Advantages of _____________: Control - Flexibility - Appeal
In-store advertising
Jingle
Compiled list
Direct Mail Advertising
49. Other tips for Radio: ________ - Schedule wisely - Give all info
Forgettability
Lead paragraph
Support Copy
Stick to time
50. what is a classified ad that contains a photo called?
Display copy
3 to 6
Classified display advertisement
70