Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






2. In which part of the AIPI formula should you repeat the prodcut and company name?






3. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






4. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






5. How many percent of a newspaper is made up of ads?






6. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






7. A written version of a radio commercial used to produce the commercial






8. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






9. The visual of the ______________ include: headline - lead - sight bites






10. Types of billboards: _______ and electronic






11. What should be put last in the radio ad?






12. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






13. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






14. A block of text separate from the main display copy and headline where the idea is presented






15. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






16. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






17. commercials set to music






18. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






19. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






20. Your competitor's customers






21. Customers who have already bought from you






22. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






23. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






24. What way of presenting a TV ad uses pictures and words?






25. The act of clicking on a button on a website that takes the viewer to a different website






26. A mockup of a television commercial that uses still photos for the frames






27. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






28. Which part of the AIPI formula is the longest portion of radio ad?






29. How many inches wide is a typical newspaper column?






30. What kind of radio ad often includes obsurd situations?






31. Text that explains what is happening in a corresponding photo or illustration






32. In what shape do people view internet ads?






33. List of contacts that you purchase from companies that put these lists together






34. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






35. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






36. 2 fold message of newspaper ad: _____ - sell at a particular store






37. What is the type of rate that is based on space purchase and time it is run called?






38. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






39. Internet ad copy should be written with most important information on top






40. How many inches wide total is a double newspaper page?






41. What is the type of rate that is the same amount charge however long it is run?






42. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






43. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






44. 3:1 or 4:1 - ratio of _____________






45. Self important copy that focuses on the company rather than the consumer






46. Types of TV commercials Demonstration: Story - or Both - ________






47. Presenting TV ads to others: Story board - Script - __________






48. In television - a voice that is coming from an unseen speaker






49. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






50. Advantages of _____________: Control - Flexibility - Appeal