Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many inches wide is a typical newspaper column?






2. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






3. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






4. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






5. Something that gives customers one more reason to purchase your product






6. Small - often rectangular shaped graphic that appears at the top of a webpage.






7. In what shape do people view internet ads?






8. A mockup of a television commercial that uses still photos for the frames






9. Dont be redundant - Voice over should match on screen type - Dont use too many words






10. Self important copy that focuses on the company rather than the consumer






11. What should be put last in the radio ad?






12. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






13. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






14. Limitations to Radio: Cannot show product - __________ - difficult to test success






15. What kind of radio ad strives for believability?






16. Commercials are planned with segments of action that occur in a single location






17. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






18. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






19. Image that conveys the heart of the concept






20. Internet ad copy should be written with most important information on top






21. The act of clicking on a button on a website that takes the viewer to a different website






22. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






23. If direct mail does not so much generate sales - what does it instead generate?






24. 2 kinds of __________: free gift and bonus items






25. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






26. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






27. How many words should there be on a billboard?






28. Type that is set in larger sizes that is used to attract the reader's attention






29. How many inches wide total is a double newspaper page?






30. A concluding line that tells people how to buy the product






31. Types of ___________: buses - bus benches - bus stop shelters






32. How many more times are electronic billboards more effective than poster panels?






33. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






34. In radio advertising - the story is visualized in the listener's imagination






35. A block of text separate from the main display copy and headline where the idea is presented






36. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






37. Advantages of _____________: Control - Flexibility - Appeal






38. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






39. Headlines that aim to capture attention although they might not provide much information






40. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






41. A headline that is straightforward and informative and leads to some kind of action






42. Customers who have already bought from you






43. Presenting TV ads to others: Story board - Script - __________






44. All copywriting and all of advertisig is about giving _______.






45. A series of frames sketched to illustrate how the story line will develop






46. Which part of the AIPI formula is the longest portion of radio ad?






47. 3:1 or 4:1 - ratio of _____________






48. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






49. A word or phrase typed into a search engine to find websites relevant to a certain topic






50. People who appear in television commercials