Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






2. What should be put last in the radio ad?






3. A headline that is straightforward and informative and leads to some kind of action






4. The visual of the ______________ include: headline - lead - sight bites






5. People who appear in television commercials






6. In television - a voice that is coming from an unseen speaker






7. Dont be redundant - Voice over should match on screen type - Dont use too many words






8. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






9. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






10. Lifelike imitations of sounds






11. what is a classified ad that contains a photo called?






12. An indirect headline that gives little information






13. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






14. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






15. 2 1/4:1 - ratio of ___________






16. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






17. Finding the right person for the role






18. What kind of radio ad often includes obsurd situations?






19. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






20. If direct mail does not so much generate sales - what does it instead generate?






21. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






22. What is the type of rate that is based on space purchase and time it is run called?






23. In which part of the AIPI formula should you repeat the prodcut and company name?






24. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






25. How many more times are electronic billboards more effective than poster panels?






26. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






27. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






28. List of contacts that you purchase from companies that put these lists together






29. How many words should there be on a billboard?






30. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






31. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






32. Internet ad copy should be written with most important information on top






33. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






34. In what shape do people view internet ads?






35. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






36. Headlines that aim to capture attention although they might not provide much information






37. A block of text separate from the main display copy and headline where the idea is presented






38. How many inches wide is a typical newspaper column?






39. A concluding line that tells people how to buy the product






40. 2 fold message of newspaper ad: _____ - sell at a particular store






41. In radio advertising - the story is visualized in the listener's imagination






42. A mockup of a television commercial that uses still photos for the frames






43. 2 kinds of __________: free gift and bonus items






44. How many percent of a newspaper is made up of ads?






45. A word or phrase typed into a search engine to find websites relevant to a certain topic






46. Commercials shot outside the studio






47. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






48. How many pages is the typical direct mail ad?






49. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






50. Self important copy that focuses on the company rather than the consumer