Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the type of rate that is the same amount charge however long it is run?






2. Other tips for Radio: ________ - Schedule wisely - Give all info






3. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






4. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






5. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






6. Something that gives customers one more reason to purchase your product






7. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






8. A mockup of a television commercial that uses still photos for the frames






9. Where is the best palce to put the legal copy of the radio ad?






10. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






11. Text used to set the stage and lead into the headline of the copy






12. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






13. How many more times are electronic billboards more effective than poster panels?






14. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






15. The text of the message






16. If direct mail does not so much generate sales - what does it instead generate?






17. All copywriting and all of advertisig is about giving _______.






18. 2 fold message of newspaper ad: _____ - sell at a particular store






19. Small - often rectangular shaped graphic that appears at the top of a webpage.






20. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






21. Text that explains what is happening in a corresponding photo or illustration






22. Type that is set in larger sizes that is used to attract the reader's attention






23. commercials set to music






24. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






25. Advantages of _____________: Control - Flexibility - Appeal






26. What way of presenting a TV ad uses pictures and words?






27. What should be put last in the radio ad?






28. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






29. What kind of radio ad often includes obsurd situations?






30. Which part of the AIPI formula is the longest portion of radio ad?






31. Dont be redundant - Voice over should match on screen type - Dont use too many words






32. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






33. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






34. Commercials shot outside the studio






35. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






36. An indirect headline that gives little information






37. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






38. 2 kinds of __________: free gift and bonus items






39. A concluding line that tells people how to buy the product






40. 3:1 or 4:1 - ratio of _____________






41. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






42. The visual of the ______________ include: headline - lead - sight bites






43. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






44. Headlines that aim to capture attention although they might not provide much information






45. A headline that is straightforward and informative and leads to some kind of action






46. Customers who have already bought from you






47. A word or phrase typed into a search engine to find websites relevant to a certain topic






48. Lifelike imitations of sounds






49. A written version of a radio commercial used to produce the commercial






50. What is the type of rate that is based on space purchase and time it is run called?