Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






2. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






3. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






4. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






5. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






6. How fast or slow the action progresses in a commercial






7. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






8. What is the method by which the customer responds called?






9. A series of frames sketched to illustrate how the story line will develop






10. What way of presenting a TV ad uses pictures and words?






11. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






12. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






13. How many percent of a newspaper is made up of ads?






14. All copywriting and all of advertisig is about giving _______.






15. In which part of the AIPI formula should you repeat the prodcut and company name?






16. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






17. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






18. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






19. Where is the best palce to put the legal copy of the radio ad?






20. Where should legal copy be buried in the radio ad?






21. Image that conveys the heart of the concept






22. An indirect headline that gives little information






23. How many more times are electronic billboards more effective than poster panels?






24. The act of clicking on a button on a website that takes the viewer to a different website






25. what is a classified ad that contains a photo called?






26. What kind of radio ad often includes obsurd situations?






27. Dont be redundant - Voice over should match on screen type - Dont use too many words






28. Text that explains what is happening in a corresponding photo or illustration






29. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






30. A headline that is straightforward and informative and leads to some kind of action






31. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






32. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






33. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






34. What kind of radio ad strives for believability?






35. If direct mail does not so much generate sales - what does it instead generate?






36. Which part of the AIPI formula is the longest portion of radio ad?






37. Customers who have already bought from you






38. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






39. Limitations to Radio: Cannot show product - __________ - difficult to test success






40. Presenting TV ads to others: Story board - Script - __________






41. Lifelike imitations of sounds






42. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






43. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






44. The written version of a television commercial specifying all the video and audio information






45. The title of an ad; it is display copy set in large type to get the reader's attention






46. What is the type of rate that is the same amount charge however long it is run?






47. A concluding line that tells people how to buy the product






48. Commercials shot outside the studio






49. People who appear in television commercials






50. The first line or paragraph of the body copy that is used to stimulate the reader's interest







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests