Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commercials are planned with segments of action that occur in a single location






2. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






3. Small - often rectangular shaped graphic that appears at the top of a webpage.






4. An indirect headline that gives little information






5. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






6. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






7. If direct mail does not so much generate sales - what does it instead generate?






8. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






9. Another word of email ads - Use with caution






10. The text of the message






11. A written version of a radio commercial used to produce the commercial






12. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






13. Where is the best palce to put the legal copy of the radio ad?






14. Types of billboards: _______ and electronic






15. Advantages of _____________: Control - Flexibility - Appeal






16. Text used to set the stage and lead into the headline of the copy






17. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






18. A headline that is straightforward and informative and leads to some kind of action






19. How many words should there be on a billboard?






20. List of contacts that you purchase from companies that put these lists together






21. A mockup of a television commercial that uses still photos for the frames






22. A series of frames sketched to illustrate how the story line will develop






23. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






24. What way of presenting a TV ad uses pictures and words?






25. What should be put last in the radio ad?






26. The act of clicking on a button on a website that takes the viewer to a different website






27. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






28. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






29. The first line or paragraph of the body copy that is used to stimulate the reader's interest






30. Commercials shot outside the studio






31. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






32. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






33. Limitations to Radio: Cannot show product - __________ - difficult to test success






34. What does POP stand for?






35. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






36. Self important copy that focuses on the company rather than the consumer






37. In television - a voice that is coming from an unseen speaker






38. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






39. In which part of the AIPI formula should you repeat the prodcut and company name?






40. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






41. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






42. Types of _____________:pop-out coupons and poin-of purchase






43. How many more times are electronic billboards more effective than poster panels?






44. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






45. commercials set to music






46. How many inches wide total is a double newspaper page?






47. 2 kinds of __________: free gift and bonus items






48. 2 fold message of newspaper ad: _____ - sell at a particular store






49. What is the type of rate that is based on space purchase and time it is run called?






50. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium