Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






2. Types of TV commercials Demonstration: Story - or Both - ________






3. Another word of email ads - Use with caution






4. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






5. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






6. Customers who have already bought from you






7. What is the type of rate that is the same amount charge however long it is run?






8. What way of presenting a TV ad uses pictures and words?






9. How many inches wide is a typical newspaper column?






10. How many percent of a newspaper is made up of ads?






11. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






12. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






13. List of contacts that you purchase from companies that put these lists together






14. 2 kinds of __________: free gift and bonus items






15. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






16. Image that conveys the heart of the concept






17. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






18. Types of ___________: buses - bus benches - bus stop shelters






19. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






20. How many pages is the typical direct mail ad?






21. Types of billboards: _______ and electronic






22. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






23. The first line or paragraph of the body copy that is used to stimulate the reader's interest






24. All copywriting and all of advertisig is about giving _______.






25. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






26. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






27. A constructed setting in which the action of a commercial takes place






28. Type that is set in larger sizes that is used to attract the reader's attention






29. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






30. Your competitor's customers






31. How many inches wide total is a double newspaper page?






32. An indirect headline that gives little information






33. A headline that is straightforward and informative and leads to some kind of action






34. Which part of the AIPI formula is the longest portion of radio ad?






35. what is a classified ad that contains a photo called?






36. The title of an ad; it is display copy set in large type to get the reader's attention






37. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






38. A word or phrase typed into a search engine to find websites relevant to a certain topic






39. Other tips for Radio: ________ - Schedule wisely - Give all info






40. In radio advertising - the story is visualized in the listener's imagination






41. Presenting TV ads to others: Story board - Script - __________






42. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






43. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






44. In which part of the AIPI formula should you repeat the prodcut and company name?






45. How many more times are electronic billboards more effective than poster panels?






46. Where should legal copy be buried in the radio ad?






47. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






48. Commercials shot outside the studio






49. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






50. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad