Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






2. Headlines that aim to capture attention although they might not provide much information






3. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






4. What kind of radio ad often includes obsurd situations?






5. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






6. Another word of email ads - Use with caution






7. How many inches wide is a typical newspaper column?






8. How many more times are electronic billboards more effective than poster panels?






9. A headline that is straightforward and informative and leads to some kind of action






10. Which part of the AIPI formula is the longest portion of radio ad?






11. In which part of the AIPI formula should you repeat the prodcut and company name?






12. Where should legal copy be buried in the radio ad?






13. How many words should there be on a billboard?






14. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






15. Types of _____________:pop-out coupons and poin-of purchase






16. Customers who have already bought from you






17. Self important copy that focuses on the company rather than the consumer






18. Dont be redundant - Voice over should match on screen type - Dont use too many words






19. 3:1 or 4:1 - ratio of _____________






20. In what shape do people view internet ads?






21. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






22. How many pages is the typical direct mail ad?






23. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






24. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






25. Finding the right person for the role






26. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






27. The written version of a television commercial specifying all the video and audio information






28. 2 1/4:1 - ratio of ___________






29. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






30. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






31. What is the method by which the customer responds called?






32. Small - often rectangular shaped graphic that appears at the top of a webpage.






33. Other tips for Radio: ________ - Schedule wisely - Give all info






34. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






35. What is the type of rate that is based on space purchase and time it is run called?






36. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






37. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






38. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






39. Type that is set in larger sizes that is used to attract the reader's attention






40. How fast or slow the action progresses in a commercial






41. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






42. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






43. What way of presenting a TV ad uses pictures and words?






44. Where is the best palce to put the legal copy of the radio ad?






45. Commercials shot outside the studio






46. Limitations to Radio: Cannot show product - __________ - difficult to test success






47. Formula writing that uses cliches - generalities - stock phrases - and superlatives






48. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






49. In television - a voice that is coming from an unseen speaker






50. List of contacts that you purchase from companies that put these lists together