Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where should legal copy be buried in the radio ad?






2. How many inches wide is a typical newspaper column?






3. All copywriting and all of advertisig is about giving _______.






4. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






5. What kind of radio ad strives for believability?






6. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






7. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






8. An indirect headline that gives little information






9. In which part of the AIPI formula should you repeat the prodcut and company name?






10. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






11. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






12. Something that gives customers one more reason to purchase your product






13. 2 kinds of __________: free gift and bonus items






14. Dont be redundant - Voice over should match on screen type - Dont use too many words






15. commercials set to music






16. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






17. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






18. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






19. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






20. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






21. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






22. What is the type of rate that is based on space purchase and time it is run called?






23. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






24. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






25. What way of presenting a TV ad uses pictures and words?






26. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






27. Text used to set the stage and lead into the headline of the copy






28. Lifelike imitations of sounds






29. A headline that is straightforward and informative and leads to some kind of action






30. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






31. How many percent of a newspaper is made up of ads?






32. Commercials shot outside the studio






33. What should be put last in the radio ad?






34. Internet ad copy should be written with most important information on top






35. List of contacts that you purchase from companies that put these lists together






36. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






37. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






38. 3:1 or 4:1 - ratio of _____________






39. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






40. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






41. Headlines that aim to capture attention although they might not provide much information






42. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






43. In radio advertising - the story is visualized in the listener's imagination






44. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






45. The first line or paragraph of the body copy that is used to stimulate the reader's interest






46. Types of ___________: buses - bus benches - bus stop shelters






47. A written version of a radio commercial used to produce the commercial






48. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






49. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






50. Commercials are planned with segments of action that occur in a single location