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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A headline that is straightforward and informative and leads to some kind of action
Direct-action headline
3 to 6
Forgettability
Direct mail letter
2. Your competitor's customers
6
Response list
Voice-over
Pyramid style
3. What is the type of rate that is the same amount charge however long it is run?
Urgent
Flat rate
Key frame
Support Copy
4. What is the type of rate that is based on space purchase and time it is run called?
Open rate
Hope
Captions
Middle
5. A series of frames sketched to illustrate how the story line will develop
Navigation
Direct mail letter
Sweetener
Storyboard
6. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Vignette
Lead paragraph
Incentives
Short life span
7. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
70
Headline
12
8. The visual of the ______________ include: headline - lead - sight bites
F
Direct mail letter
Beginning or in the middle
Brag-and-boast copy
9. Finding the right person for the role
Dramatized
Sight bites
Spam
Casting
10. How fast or slow the action progresses in a commercial
Pace
Point-of-purchase
Closing pararaph
Email
11. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Brag-and-boast copy
Collateral materials
Selling idea first
Dead
12. commercials set to music
Television script
Jingle
Present sales message
Point-of-purchase
13. Self important copy that focuses on the company rather than the consumer
Navigation
Brag-and-boast copy
Vignette
Closing pararaph
14. All copywriting and all of advertisig is about giving _______.
Jingle
Hope
Adese
Soundtrack of TV
15. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Storyboard
Schedule
Voice-over
12
16. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Dramatized
Billboards
Dead
Testimonials
17. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Collateral materials
Sell product
Tone of voice
Selling idea first
18. The title of an ad; it is display copy set in large type to get the reader's attention
Sound effects
Headline
3 to 6
Billboards
19. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Key frame
On location
Attention
Call to action
20. Advantages of _____________: Control - Flexibility - Appeal
Transit advertising
Phone number
Photoboard
Direct Mail Advertising
21. Lifelike imitations of sounds
24
Classified display advertisement
Sound effects
Jingle
22. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Omnipresence
Dialogue
Adese
Classified display advertisement
23. Commercials are planned with segments of action that occur in a single location
Adese
Scenes
Classified display advertisement
Selling idea first
24. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Key frame
Letter
Your-name-here copy
Open rate
25. Image that conveys the heart of the concept
Aerial Banner
Sight bites
Key visual
Classified display advertisement
26. A word or phrase typed into a search engine to find websites relevant to a certain topic
Photoboard
6
Point-of-purchase
Key words
27. Other tips for Radio: ________ - Schedule wisely - Give all info
Photoboard
Stick to time
Classified display advertisement
Open rate
28. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Talent
Direct-action headline
Customer commitment
Banner ad
29. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Story board
Omnipresence
Aerial Banner
Simple
30. What way of presenting a TV ad uses pictures and words?
Phone number
Sight bites
Story board
Aerial Banner
31. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Selling idea first
12
Identify advertiser or product
Talent
32. Text that explains what is happening in a corresponding photo or illustration
Dramatized
Letter
Captions
Direct Mail Advertising
33. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Billboards
Aerial Banner
Call-outs
Key frame
34. How many pages is the typical direct mail ad?
4
Scenes
Dramatized
Dead
35. What does POP stand for?
Point-of-purchase
Storyboard
3 to 6
Internet Advertising
36. If direct mail does not so much generate sales - what does it instead generate?
Urgent
leads which lead to sales
Key visual
Pyramid style
37. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Key frame
Response list
House list
leads which lead to sales
38. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Navigation
Flat rate
Facilitators
Sight bites
39. People who appear in television commercials
Talent
House list
Transit advertising
Urgent
40. How many inches wide total is a double newspaper page?
Scenario
In-store advertising
24
Immediate Response
41. List of contacts that you purchase from companies that put these lists together
Omnipresence
Compiled list
Key frame
Urgent
42. Small - often rectangular shaped graphic that appears at the top of a webpage.
Banner ad
On location
Storyboard
Aerial Banner
43. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Facilitators
leads which lead to sales
Support Copy
Sell product
44. A written version of a radio commercial used to produce the commercial
Lists
Soundtrack of TV
Radio script
Collateral materials
45. Something that gives customers one more reason to purchase your product
12
Sweetener
Photoboard
Response list
46. 2 fold message of newspaper ad: _____ - sell at a particular store
Closing pararaph
6
Sell product
Magalog
47. An indirect headline that gives little information
Sight bites
Blind headline
Back translation
Billboards
48. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Simple
Caption
Navigation
Key frame
49. what is a classified ad that contains a photo called?
Classified display advertisement
Dialogue
Click-throughs
Response list
50. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
70
Navigation
Pace
Your-name-here copy