Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commercials shot outside the studio






2. Types of ___________: buses - bus benches - bus stop shelters






3. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






4. What way of presenting a TV ad uses pictures and words?






5. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






6. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






7. What kind of radio ad often includes obsurd situations?






8. What is the type of rate that is based on space purchase and time it is run called?






9. Types of billboards: _______ and electronic






10. A series of frames sketched to illustrate how the story line will develop






11. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






12. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






13. How many inches wide is a typical newspaper column?






14. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






15. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






16. An indirect headline that gives little information






17. Other tips for Radio: ________ - Schedule wisely - Give all info






18. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






19. How many inches wide total is a double newspaper page?






20. What is the method by which the customer responds called?






21. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






22. In television - a voice that is coming from an unseen speaker






23. Formula writing that uses cliches - generalities - stock phrases - and superlatives






24. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






25. In which part of the AIPI formula should you repeat the prodcut and company name?






26. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






27. How fast or slow the action progresses in a commercial






28. If direct mail does not so much generate sales - what does it instead generate?






29. 2 1/4:1 - ratio of ___________






30. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






31. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






32. Your competitor's customers






33. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






34. The act of clicking on a button on a website that takes the viewer to a different website






35. Image that conveys the heart of the concept






36. The written version of a television commercial specifying all the video and audio information






37. Small - often rectangular shaped graphic that appears at the top of a webpage.






38. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






39. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






40. A headline that is straightforward and informative and leads to some kind of action






41. Internet ad copy should be written with most important information on top






42. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






43. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






44. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






45. Something that gives customers one more reason to purchase your product






46. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






47. How many percent of a newspaper is made up of ads?






48. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






49. 2 kinds of __________: free gift and bonus items






50. Where is the best palce to put the legal copy of the radio ad?