Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first line or paragraph of the body copy that is used to stimulate the reader's interest






2. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






3. Type that is set in larger sizes that is used to attract the reader's attention






4. Text used to set the stage and lead into the headline of the copy






5. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






6. What way of presenting a TV ad uses pictures and words?






7. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






8. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






9. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






10. Types of ___________: buses - bus benches - bus stop shelters






11. The visual of the ______________ include: headline - lead - sight bites






12. what is a classified ad that contains a photo called?






13. A block of text separate from the main display copy and headline where the idea is presented






14. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






15. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






16. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






17. Where is the best palce to put the legal copy of the radio ad?






18. How many words should there be on a billboard?






19. Lifelike imitations of sounds






20. Finding the right person for the role






21. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






22. A constructed setting in which the action of a commercial takes place






23. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






24. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






25. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






26. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






27. Types of _____________:pop-out coupons and poin-of purchase






28. Other tips for Radio: ________ - Schedule wisely - Give all info






29. A series of frames sketched to illustrate how the story line will develop






30. What should be put last in the radio ad?






31. Presenting TV ads to others: Story board - Script - __________






32. In radio advertising - the story is visualized in the listener's imagination






33. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






34. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






35. 2 1/4:1 - ratio of ___________






36. 2 fold message of newspaper ad: _____ - sell at a particular store






37. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






38. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






39. A written version of a radio commercial used to produce the commercial






40. A concluding line that tells people how to buy the product






41. Internet ad copy should be written with most important information on top






42. What is the type of rate that is the same amount charge however long it is run?






43. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






44. How fast or slow the action progresses in a commercial






45. List of contacts that you purchase from companies that put these lists together






46. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






47. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






48. Small - often rectangular shaped graphic that appears at the top of a webpage.






49. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






50. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action