Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






2. Your competitor's customers






3. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






4. 2 1/4:1 - ratio of ___________






5. A headline that is straightforward and informative and leads to some kind of action






6. Which part of the AIPI formula is the longest portion of radio ad?






7. A concluding line that tells people how to buy the product






8. People who appear in television commercials






9. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






10. Where is the best palce to put the legal copy of the radio ad?






11. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






12. The written version of a television commercial specifying all the video and audio information






13. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






14. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






15. An indirect headline that gives little information






16. The first line or paragraph of the body copy that is used to stimulate the reader's interest






17. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






18. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






19. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






20. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






21. What does POP stand for?






22. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






23. Commercials are planned with segments of action that occur in a single location






24. Other tips for Radio: ________ - Schedule wisely - Give all info






25. Text that explains what is happening in a corresponding photo or illustration






26. How many percent of a newspaper is made up of ads?






27. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






28. The title of an ad; it is display copy set in large type to get the reader's attention






29. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






30. Advantages of _____________: Control - Flexibility - Appeal






31. What kind of radio ad often includes obsurd situations?






32. What way of presenting a TV ad uses pictures and words?






33. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






34. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






35. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






36. In radio advertising - the story is visualized in the listener's imagination






37. The visual of the ______________ include: headline - lead - sight bites






38. Small - often rectangular shaped graphic that appears at the top of a webpage.






39. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






40. A written version of a radio commercial used to produce the commercial






41. A word or phrase typed into a search engine to find websites relevant to a certain topic






42. Limitations to Radio: Cannot show product - __________ - difficult to test success






43. 3:1 or 4:1 - ratio of _____________






44. How many inches wide is a typical newspaper column?






45. Customers who have already bought from you






46. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






47. commercials set to music






48. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






49. Self important copy that focuses on the company rather than the consumer






50. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________