Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many percent of a newspaper is made up of ads?






2. Finding the right person for the role






3. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






4. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






5. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






6. A word or phrase typed into a search engine to find websites relevant to a certain topic






7. A headline that is straightforward and informative and leads to some kind of action






8. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






9. What kind of radio ad strives for believability?






10. How many words should there be on a billboard?






11. Commercials are planned with segments of action that occur in a single location






12. Another word of email ads - Use with caution






13. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






14. Types of ___________: buses - bus benches - bus stop shelters






15. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






16. A series of frames sketched to illustrate how the story line will develop






17. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






18. 2 fold message of newspaper ad: _____ - sell at a particular store






19. In television - a voice that is coming from an unseen speaker






20. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






21. Presenting TV ads to others: Story board - Script - __________






22. Limitations to Radio: Cannot show product - __________ - difficult to test success






23. Commercials shot outside the studio






24. What kind of radio ad often includes obsurd situations?






25. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






26. The text of the message






27. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






28. Something that gives customers one more reason to purchase your product






29. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






30. 2 1/4:1 - ratio of ___________






31. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






32. The title of an ad; it is display copy set in large type to get the reader's attention






33. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






34. Internet ad copy should be written with most important information on top






35. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






36. Where should legal copy be buried in the radio ad?






37. Types of _____________:pop-out coupons and poin-of purchase






38. The written version of a television commercial specifying all the video and audio information






39. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






40. People who appear in television commercials






41. How many more times are electronic billboards more effective than poster panels?






42. Your competitor's customers






43. Customers who have already bought from you






44. Text that explains what is happening in a corresponding photo or illustration






45. Image that conveys the heart of the concept






46. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






47. How fast or slow the action progresses in a commercial






48. Type that is set in larger sizes that is used to attract the reader's attention






49. What is the method by which the customer responds called?






50. Self important copy that focuses on the company rather than the consumer