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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






2. Other tips for Radio: ________ - Schedule wisely - Give all info






3. How many more times are electronic billboards more effective than poster panels?






4. All copywriting and all of advertisig is about giving _______.






5. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






6. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






7. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






8. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






9. Where is the best palce to put the legal copy of the radio ad?






10. How many words should there be on a billboard?






11. A headline that is straightforward and informative and leads to some kind of action






12. 2 1/4:1 - ratio of ___________






13. Type that is set in larger sizes that is used to attract the reader's attention






14. Finding the right person for the role






15. Self important copy that focuses on the company rather than the consumer






16. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






17. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






18. what is a classified ad that contains a photo called?






19. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






20. Limitations to Radio: Cannot show product - __________ - difficult to test success






21. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






22. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






23. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






24. What should be put last in the radio ad?






25. People who appear in television commercials






26. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






27. The title of an ad; it is display copy set in large type to get the reader's attention






28. The written version of a television commercial specifying all the video and audio information






29. 2 kinds of __________: free gift and bonus items






30. Types of TV commercials Demonstration: Story - or Both - ________






31. A written version of a radio commercial used to produce the commercial






32. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






33. Advantages of _____________: Control - Flexibility - Appeal






34. Customers who have already bought from you






35. The act of clicking on a button on a website that takes the viewer to a different website






36. What is the type of rate that is the same amount charge however long it is run?






37. Commercials shot outside the studio






38. List of contacts that you purchase from companies that put these lists together






39. Internet ad copy should be written with most important information on top






40. Something that gives customers one more reason to purchase your product






41. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






42. In which part of the AIPI formula should you repeat the prodcut and company name?






43. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






44. How many pages is the typical direct mail ad?






45. A concluding line that tells people how to buy the product






46. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






47. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






48. What kind of radio ad strives for believability?






49. How many percent of a newspaper is made up of ads?






50. Where should legal copy be buried in the radio ad?






Can you answer 50 questions in 15 minutes?



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