Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






2. Where should legal copy be buried in the radio ad?






3. Commercials are planned with segments of action that occur in a single location






4. How many inches wide is a typical newspaper column?






5. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






6. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






7. Type that is set in larger sizes that is used to attract the reader's attention






8. Types of _____________:pop-out coupons and poin-of purchase






9. Formula writing that uses cliches - generalities - stock phrases - and superlatives






10. Something that gives customers one more reason to purchase your product






11. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






12. All copywriting and all of advertisig is about giving _______.






13. Types of ___________: buses - bus benches - bus stop shelters






14. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






15. What should be put last in the radio ad?






16. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






17. A concluding line that tells people how to buy the product






18. A written version of a radio commercial used to produce the commercial






19. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






20. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






21. If direct mail does not so much generate sales - what does it instead generate?






22. A word or phrase typed into a search engine to find websites relevant to a certain topic






23. What kind of radio ad strives for believability?






24. In radio advertising - the story is visualized in the listener's imagination






25. 3:1 or 4:1 - ratio of _____________






26. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






27. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






28. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






29. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






30. Limitations to Radio: Cannot show product - __________ - difficult to test success






31. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






32. What way of presenting a TV ad uses pictures and words?






33. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






34. A mockup of a television commercial that uses still photos for the frames






35. Headlines that aim to capture attention although they might not provide much information






36. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






37. Lifelike imitations of sounds






38. Presenting TV ads to others: Story board - Script - __________






39. What is the method by which the customer responds called?






40. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






41. A headline that is straightforward and informative and leads to some kind of action






42. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






43. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






44. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






45. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






46. Other tips for Radio: ________ - Schedule wisely - Give all info






47. Small - often rectangular shaped graphic that appears at the top of a webpage.






48. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






49. Dont be redundant - Voice over should match on screen type - Dont use too many words






50. Commercials shot outside the studio