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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If direct mail does not so much generate sales - what does it instead generate?
White space
Letter
leads which lead to sales
Spam
2. Text used to set the stage and lead into the headline of the copy
6
Attention
Set
Overlines
3. People who appear in television commercials
Selling idea first
Talent
Transit advertising
Tone of voice
4. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Direct mail letter
12
Short life span
Wall Mural
5. In radio advertising - the story is visualized in the listener's imagination
Indirect-action headline
Theater of the mind
House list
White space
6. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Collateral materials
Aerial Banner
Facilitators
Immediate Response
7. Where should legal copy be buried in the radio ad?
Vignette
Aerial Banner
Beginning or in the middle
Immediate Response
8. Where is the best palce to put the legal copy of the radio ad?
Response list
Middle
Casting
Inserts
9. What is the method by which the customer responds called?
Soundtrack of TV
Omnipresence
Open rate
Response device
10. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Vignette
Stick to time
Transit advertising
Casting
11. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Store history
Navigation
Radio script
Inserts
12. Advantages of _____________: Control - Flexibility - Appeal
Aerial Banner
Pace
Click-throughs
Direct Mail Advertising
13. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Lead paragraph
Repeating
Internet Advertising
Point-of-purchase
14. What is the type of rate that is the same amount charge however long it is run?
Dead
Flat rate
Vignette
Humor and emotion
15. How many percent of a newspaper is made up of ads?
70
Blind headline
Collateral materials
Scenario
16. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Magalog
Response device
Internet Advertising
Pyramid style
17. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
12
Tone of voice
Attention
Your-name-here copy
18. Another word of email ads - Use with caution
Collateral materials
Key visual
Middle
Spam
19. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Key words
Vignette
Forgettability
Dead
20. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
24
Aerial Banner
Caption
Forgettability
21. Other tips for Radio: ________ - Schedule wisely - Give all info
Inserts
Identify advertiser or product
Dialogue
Stick to time
22. A concluding line that tells people how to buy the product
Response device
Call to action
Point-of-purchase
Set
23. The visual of the ______________ include: headline - lead - sight bites
Aerial Banner
Captions
Direct mail letter
6
24. What should be put last in the radio ad?
Direct mail letter
Navigation
Point-of-purchase
Phone number
25. The text of the message
Dramatized
Body copy
Scenario
Television script
26. Types of ___________: buses - bus benches - bus stop shelters
Your-name-here copy
Closing pararaph
Dialogue
Transit advertising
27. What does POP stand for?
Omnipresence
Point-of-purchase
Adese
Vignette
28. Types of TV commercials Demonstration: Story - or Both - ________
Testimonials
Sight bites
Incentives
In-town billboards size
29. A word or phrase typed into a search engine to find websites relevant to a certain topic
Transit advertising
Dead
Key words
Overlines
30. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Indirect-action headline
Inserts
Caption
12
31. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Store history
Response device
Hope
Headline
32. What way of presenting a TV ad uses pictures and words?
Story board
Subheads
Caption
Your-name-here copy
33. A headline that is straightforward and informative and leads to some kind of action
Direct-action headline
6
Inserts
70
34. Limitations to Radio: Cannot show product - __________ - difficult to test success
Forgettability
Vignette
Jingle
Short life span
35. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Response device
Interstate billboards size
Simple
Call-outs
36. Types of _____________:pop-out coupons and poin-of purchase
Vignette
In-store advertising
24
Poster panel
37. Finding the right person for the role
Testimonials
Casting
F
Lists
38. How fast or slow the action progresses in a commercial
Vignette
70
Urgent
Pace
39. 2 fold message of newspaper ad: _____ - sell at a particular store
Sell product
Open rate
Response device
leads which lead to sales
40. Self important copy that focuses on the company rather than the consumer
Brag-and-boast copy
F
Scenes
Key visual
41. Presenting TV ads to others: Story board - Script - __________
Point-of-purchase
Scenario
Headline
Caption
42. Type that is set in larger sizes that is used to attract the reader's attention
Spam
Photoboard
Scenes
Display copy
43. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Closing pararaph
Navigation
Urgent
Letter
44. 2 kinds of __________: free gift and bonus items
Caption
Incentives
Simple
Transit advertising
45. Small - often rectangular shaped graphic that appears at the top of a webpage.
Theater of the mind
Banner ad
Body copy
Inserts
46. Lifelike imitations of sounds
House list
Sound effects
Key visual
Dramatized
47. Headlines that aim to capture attention although they might not provide much information
Support Copy
Poster panel
Indirect-action headline
Short life span
48. What is the type of rate that is based on space purchase and time it is run called?
Open rate
House list
In-store advertising
12
49. Which part of the AIPI formula is the longest portion of radio ad?
On location
Spam
Present sales message
Voice-over
50. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Dramatized
Storyboard
Caption
Support Copy