Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






2. Types of TV commercials Demonstration: Story - or Both - ________






3. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






4. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






5. The first line or paragraph of the body copy that is used to stimulate the reader's interest






6. A constructed setting in which the action of a commercial takes place






7. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






8. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






9. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






10. People who appear in television commercials






11. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






12. The visual of the ______________ include: headline - lead - sight bites






13. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






14. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






15. Types of _____________:pop-out coupons and poin-of purchase






16. Text that explains what is happening in a corresponding photo or illustration






17. Dont be redundant - Voice over should match on screen type - Dont use too many words






18. The act of clicking on a button on a website that takes the viewer to a different website






19. A mockup of a television commercial that uses still photos for the frames






20. A written version of a radio commercial used to produce the commercial






21. Type that is set in larger sizes that is used to attract the reader's attention






22. What is the method by which the customer responds called?






23. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






24. How fast or slow the action progresses in a commercial






25. Headlines that aim to capture attention although they might not provide much information






26. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






27. How many inches wide is a typical newspaper column?






28. Customers who have already bought from you






29. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






30. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






31. The title of an ad; it is display copy set in large type to get the reader's attention






32. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






33. Commercials are planned with segments of action that occur in a single location






34. The text of the message






35. Lifelike imitations of sounds






36. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






37. In radio advertising - the story is visualized in the listener's imagination






38. Types of billboards: _______ and electronic






39. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






40. An indirect headline that gives little information






41. Other tips for Radio: ________ - Schedule wisely - Give all info






42. 2 1/4:1 - ratio of ___________






43. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






44. What is the type of rate that is based on space purchase and time it is run called?






45. Something that gives customers one more reason to purchase your product






46. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






47. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






48. What kind of radio ad often includes obsurd situations?






49. What kind of radio ad strives for believability?






50. What is the type of rate that is the same amount charge however long it is run?