Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A concluding line that tells people how to buy the product






2. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






3. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






4. Finding the right person for the role






5. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






6. Formula writing that uses cliches - generalities - stock phrases - and superlatives






7. What should be put last in the radio ad?






8. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






9. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






10. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






11. Dont be redundant - Voice over should match on screen type - Dont use too many words






12. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






13. A headline that is straightforward and informative and leads to some kind of action






14. How many percent of a newspaper is made up of ads?






15. What does POP stand for?






16. Commercials shot outside the studio






17. Lifelike imitations of sounds






18. Limitations to Radio: Cannot show product - __________ - difficult to test success






19. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






20. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






21. Which part of the AIPI formula is the longest portion of radio ad?






22. The first line or paragraph of the body copy that is used to stimulate the reader's interest






23. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






24. A series of frames sketched to illustrate how the story line will develop






25. People who appear in television commercials






26. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






27. Internet ad copy should be written with most important information on top






28. Image that conveys the heart of the concept






29. A written version of a radio commercial used to produce the commercial






30. What kind of radio ad often includes obsurd situations?






31. A block of text separate from the main display copy and headline where the idea is presented






32. The written version of a television commercial specifying all the video and audio information






33. Presenting TV ads to others: Story board - Script - __________






34. A mockup of a television commercial that uses still photos for the frames






35. Commercials are planned with segments of action that occur in a single location






36. Other tips for Radio: ________ - Schedule wisely - Give all info






37. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






38. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






39. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






40. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






41. commercials set to music






42. Text that explains what is happening in a corresponding photo or illustration






43. Where is the best palce to put the legal copy of the radio ad?






44. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






45. What is the type of rate that is the same amount charge however long it is run?






46. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






47. What kind of radio ad strives for believability?






48. 2 fold message of newspaper ad: _____ - sell at a particular store






49. What way of presenting a TV ad uses pictures and words?






50. How many inches wide is a typical newspaper column?