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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Your-name-here copy
70
On location
Forgettability
2. How many words should there be on a billboard?
leads which lead to sales
3 to 6
Your-name-here copy
Key frame
3. Which part of the AIPI formula is the longest portion of radio ad?
Direct Mail Advertising
Customer commitment
Radio script
Present sales message
4. The act of clicking on a button on a website that takes the viewer to a different website
Collateral materials
Image transfer
Click-throughs
Customer commitment
5. Types of _____________:pop-out coupons and poin-of purchase
In-store advertising
Story board
Pace
Off camera
6. Commercials are planned with segments of action that occur in a single location
Incentives
Billboards
Scenes
Navigation
7. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Brag-and-boast copy
Phone number
Wall Mural
Incentives
8. Text used to set the stage and lead into the headline of the copy
Sell product
Vignette
Overlines
Flat rate
9. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Middle
Image transfer
Spam
Magalog
10. Types of TV commercials Demonstration: Story - or Both - ________
Dead
Captions
Testimonials
F
11. List of contacts that you purchase from companies that put these lists together
Underlines
Body copy
Spam
Compiled list
12. Something that gives customers one more reason to purchase your product
Sell product
Classified display advertisement
Vignette
Sweetener
13. The written version of a television commercial specifying all the video and audio information
Key visual
In-town billboards size
Television script
Key frame
14. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Schedule
Lists
Identify advertiser or product
Store history
15. The text of the message
Display copy
Body copy
Support Copy
Open rate
16. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Poster panel
Back translation
White space
Caption
17. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Overlines
Inserts
Key visual
Collateral materials
18. How many inches wide is a typical newspaper column?
Jingle
Off camera
12
F
19. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Theater of the mind
Response device
Navigation
Sell product
20. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Story board
Blind headline
Tone of voice
Attention
21. Dont be redundant - Voice over should match on screen type - Dont use too many words
Indirect-action headline
leads which lead to sales
Simple
Soundtrack of TV
22. What way of presenting a TV ad uses pictures and words?
Television script
Spam
Story board
Banner ad
23. 2 1/4:1 - ratio of ___________
Attention
Forgettability
Casting
In-town billboards size
24. How many percent of a newspaper is made up of ads?
Closing pararaph
70
Underlines
Collateral materials
25. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Short life span
Direct mail letter
Repeating
Attention
26. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Subheads
Response list
Adese
Navigation
27. Finding the right person for the role
Storyboard
Casting
Photoboard
Repeating
28. A block of text separate from the main display copy and headline where the idea is presented
Letter
Email
Call-outs
Flat rate
29. Lifelike imitations of sounds
Stick to time
Forgettability
Lists
Sound effects
30. Small - often rectangular shaped graphic that appears at the top of a webpage.
In-store advertising
Lists
Banner ad
Dead
31. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Customer commitment
Radio script
Omnipresence
Tone of voice
32. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
In-town billboards size
Key words
Vignette
Story board
33. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Blind headline
Straight
Selling idea first
Humor and emotion
34. A constructed setting in which the action of a commercial takes place
Set
Wall Mural
Dramatized
Theater of the mind
35. Where should legal copy be buried in the radio ad?
Direct mail letter
Beginning or in the middle
Wall Mural
Urgent
36. commercials set to music
Omnipresence
Jingle
Interstate billboards size
Middle
37. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
12
Direct-action headline
Back translation
Navigation
38. Types of ___________: buses - bus benches - bus stop shelters
Call-outs
Email
Navigation
Transit advertising
39. Commercials shot outside the studio
Direct mail letter
On location
leads which lead to sales
70
40. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Key frame
Hope
Direct-action headline
Lists
41. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Wall Mural
4
F
Voice-over
42. An indirect headline that gives little information
Call-outs
Blind headline
Lead paragraph
Scenario
43. A series of frames sketched to illustrate how the story line will develop
Storyboard
4
Set
Click-throughs
44. Text that explains what is happening in a corresponding photo or illustration
Soundtrack of TV
Captions
Point-of-purchase
Lists
45. Presenting TV ads to others: Story board - Script - __________
Scenario
Internet Advertising
Immediate Response
Transit advertising
46. How fast or slow the action progresses in a commercial
4
Overlines
Dramatized
Pace
47. What is the type of rate that is based on space purchase and time it is run called?
Storyboard
Underlines
Open rate
Selling idea first
48. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Adese
Customer commitment
Photoboard
Dialogue
49. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Vignette
Omnipresence
Interstate billboards size
Middle
50. What is the type of rate that is the same amount charge however long it is run?
Dead
Flat rate
Repeating
Identify advertiser or product