Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Which part of the AIPI formula is the longest portion of radio ad?






2. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






3. Advantages of _____________: Control - Flexibility - Appeal






4. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






5. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






6. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






7. Self important copy that focuses on the company rather than the consumer






8. A written version of a radio commercial used to produce the commercial






9. Where should legal copy be buried in the radio ad?






10. Other tips for Radio: ________ - Schedule wisely - Give all info






11. Presenting TV ads to others: Story board - Script - __________






12. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






13. In what shape do people view internet ads?






14. commercials set to music






15. Dont be redundant - Voice over should match on screen type - Dont use too many words






16. Image that conveys the heart of the concept






17. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






18. How many inches wide total is a double newspaper page?






19. Commercials shot outside the studio






20. 2 kinds of __________: free gift and bonus items






21. Type that is set in larger sizes that is used to attract the reader's attention






22. The act of clicking on a button on a website that takes the viewer to a different website






23. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






24. Finding the right person for the role






25. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






26. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






27. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






28. 2 1/4:1 - ratio of ___________






29. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






30. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






31. Types of ___________: buses - bus benches - bus stop shelters






32. Text that explains what is happening in a corresponding photo or illustration






33. Headlines that aim to capture attention although they might not provide much information






34. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






35. What kind of radio ad strives for believability?






36. How many more times are electronic billboards more effective than poster panels?






37. How many percent of a newspaper is made up of ads?






38. Customers who have already bought from you






39. Your competitor's customers






40. Where is the best palce to put the legal copy of the radio ad?






41. All copywriting and all of advertisig is about giving _______.






42. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






43. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






44. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






45. what is a classified ad that contains a photo called?






46. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






47. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






48. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






49. The title of an ad; it is display copy set in large type to get the reader's attention






50. What is the type of rate that is based on space purchase and time it is run called?