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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How fast or slow the action progresses in a commercial
Letter
Response device
Middle
Pace
2. How many inches wide is a typical newspaper column?
Dialogue
12
Sell product
Hope
3. What is the type of rate that is based on space purchase and time it is run called?
Open rate
Billboards
Stick to time
Compiled list
4. In what shape do people view internet ads?
Humor and emotion
F
Customer commitment
Off camera
5. Something that gives customers one more reason to purchase your product
Sweetener
Omnipresence
Inserts
Indirect-action headline
6. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Inserts
Brag-and-boast copy
Immediate Response
Closing pararaph
7. Types of ___________: buses - bus benches - bus stop shelters
Image transfer
Closing pararaph
Key visual
Transit advertising
8. In radio advertising - the story is visualized in the listener's imagination
White space
Interstate billboards size
Selling idea first
Theater of the mind
9. List of contacts that you purchase from companies that put these lists together
Store history
Direct-action headline
Compiled list
Selling idea first
10. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Repeating
Indirect-action headline
Immediate Response
Underlines
11. Text used to set the stage and lead into the headline of the copy
leads which lead to sales
Flat rate
Story board
Overlines
12. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Click-throughs
Repeating
Caption
Scenes
13. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Point-of-purchase
Indirect-action headline
Display copy
White space
14. Other tips for Radio: ________ - Schedule wisely - Give all info
leads which lead to sales
Call to action
Stick to time
White space
15. 2 1/4:1 - ratio of ___________
Wall Mural
In-town billboards size
Voice-over
Inserts
16. In television - a voice that is coming from an unseen speaker
Flat rate
Off camera
Response device
Blind headline
17. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Magalog
Image transfer
Urgent
Email
18. What kind of radio ad often includes obsurd situations?
Dramatized
4
Aerial Banner
On location
19. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Underlines
Aerial Banner
Compiled list
Facilitators
20. What way of presenting a TV ad uses pictures and words?
Story board
70
Overlines
Wall Mural
21. Presenting TV ads to others: Story board - Script - __________
Your-name-here copy
12
Scenario
Banner ad
22. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Aerial Banner
Facilitators
Selling idea first
Response device
23. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
24
Interstate billboards size
Immediate Response
Selling idea first
24. If direct mail does not so much generate sales - what does it instead generate?
Wall Mural
Photoboard
Pyramid style
leads which lead to sales
25. A headline that is straightforward and informative and leads to some kind of action
Response device
Incentives
Direct-action headline
Jingle
26. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Short life span
3 to 6
Transit advertising
Tone of voice
27. Types of _____________:pop-out coupons and poin-of purchase
Closing pararaph
24
In-store advertising
Middle
28. How many inches wide total is a double newspaper page?
Testimonials
24
Sight bites
Lists
29. Commercials are planned with segments of action that occur in a single location
Scenes
Attention
4
Internet Advertising
30. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Support Copy
Middle
Straight
Sound effects
31. What does POP stand for?
3 to 6
Story board
Point-of-purchase
Testimonials
32. How many percent of a newspaper is made up of ads?
Identify advertiser or product
Middle
Theater of the mind
70
33. What is the type of rate that is the same amount charge however long it is run?
On location
Incentives
Flat rate
Classified display advertisement
34. Type that is set in larger sizes that is used to attract the reader's attention
Response list
White space
Display copy
Casting
35. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Storyboard
Inserts
Letter
Testimonials
36. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Aerial Banner
Stick to time
Collateral materials
6
37. Which part of the AIPI formula is the longest portion of radio ad?
Your-name-here copy
Facilitators
Magalog
Present sales message
38. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Adese
Back translation
Vignette
Soundtrack of TV
39. What should be put last in the radio ad?
Stick to time
Phone number
Point-of-purchase
Photoboard
40. Advantages of _____________: Control - Flexibility - Appeal
3 to 6
Direct Mail Advertising
Body copy
Magalog
41. commercials set to music
Key frame
Theater of the mind
Jingle
Sell product
42. Where should legal copy be buried in the radio ad?
Lead paragraph
Body copy
Captions
Beginning or in the middle
43. How many more times are electronic billboards more effective than poster panels?
3 to 6
6
Humor and emotion
Indirect-action headline
44. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Key frame
Indirect-action headline
Caption
Straight
45. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Blind headline
Middle
Adese
Scenes
46. An indirect headline that gives little information
Blind headline
Point-of-purchase
Pace
Straight
47. A concluding line that tells people how to buy the product
Present sales message
Indirect-action headline
Brag-and-boast copy
Call to action
48. How many pages is the typical direct mail ad?
4
Your-name-here copy
Soundtrack of TV
leads which lead to sales
49. Text that explains what is happening in a corresponding photo or illustration
Captions
Customer commitment
Identify advertiser or product
Key words
50. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Closing pararaph
Inserts
Testimonials
Overlines