Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Small - often rectangular shaped graphic that appears at the top of a webpage.






2. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






3. How many more times are electronic billboards more effective than poster panels?






4. Commercials shot outside the studio






5. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






6. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






7. 2 1/4:1 - ratio of ___________






8. Type that is set in larger sizes that is used to attract the reader's attention






9. Finding the right person for the role






10. A series of frames sketched to illustrate how the story line will develop






11. commercials set to music






12. Dont be redundant - Voice over should match on screen type - Dont use too many words






13. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






14. How many words should there be on a billboard?






15. Something that gives customers one more reason to purchase your product






16. Self important copy that focuses on the company rather than the consumer






17. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






18. Other tips for Radio: ________ - Schedule wisely - Give all info






19. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






20. What does POP stand for?






21. Customers who have already bought from you






22. A headline that is straightforward and informative and leads to some kind of action






23. Commercials are planned with segments of action that occur in a single location






24. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






25. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






26. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






27. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






28. What is the type of rate that is based on space purchase and time it is run called?






29. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






30. Which part of the AIPI formula is the longest portion of radio ad?






31. How many percent of a newspaper is made up of ads?






32. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






33. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






34. Where should legal copy be buried in the radio ad?






35. All copywriting and all of advertisig is about giving _______.






36. Presenting TV ads to others: Story board - Script - __________






37. Types of _____________:pop-out coupons and poin-of purchase






38. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






39. How many inches wide total is a double newspaper page?






40. How fast or slow the action progresses in a commercial






41. What is the method by which the customer responds called?






42. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






43. A block of text separate from the main display copy and headline where the idea is presented






44. Limitations to Radio: Cannot show product - __________ - difficult to test success






45. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






46. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






47. what is a classified ad that contains a photo called?






48. How many inches wide is a typical newspaper column?






49. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






50. Ad copy is written as a conversation or an announcement and the voices carry emotional cues