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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Urgent
Straight
6
Humor and emotion
2. 2 1/4:1 - ratio of ___________
Key frame
In-town billboards size
Sell product
Navigation
3. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Sight bites
Closing pararaph
Schedule
Tone of voice
4. An indirect headline that gives little information
Interstate billboards size
Call to action
Blind headline
Open rate
5. what is a classified ad that contains a photo called?
12
Omnipresence
Inserts
Classified display advertisement
6. People who appear in television commercials
Forgettability
Talent
Response device
Identify advertiser or product
7. Finding the right person for the role
Storyboard
Pace
Stick to time
Casting
8. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Stick to time
Wall Mural
Key frame
70
9. Customers who have already bought from you
Poster panel
Dead
Interstate billboards size
House list
10. A word or phrase typed into a search engine to find websites relevant to a certain topic
Stick to time
Key words
Direct-action headline
Beginning or in the middle
11. In radio advertising - the story is visualized in the listener's imagination
Point-of-purchase
Casting
Key words
Theater of the mind
12. Lifelike imitations of sounds
Sound effects
12
Response device
Letter
13. What kind of radio ad strives for believability?
3 to 6
Customer commitment
Voice-over
Dialogue
14. What should be put last in the radio ad?
Navigation
Phone number
Image transfer
Closing pararaph
15. Limitations to Radio: Cannot show product - __________ - difficult to test success
Dialogue
Click-throughs
Forgettability
Headline
16. Internet ad copy should be written with most important information on top
Direct Mail Advertising
Pyramid style
Scenario
Soundtrack of TV
17. A constructed setting in which the action of a commercial takes place
Closing pararaph
Storyboard
Adese
Set
18. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Letter
Inserts
Aerial Banner
In-store advertising
19. What is the type of rate that is based on space purchase and time it is run called?
Attention
Open rate
Display copy
Caption
20. What way of presenting a TV ad uses pictures and words?
Story board
Point-of-purchase
Beginning or in the middle
Body copy
21. The text of the message
In-town billboards size
Body copy
Testimonials
Radio script
22. 2 kinds of __________: free gift and bonus items
Open rate
Stick to time
Body copy
Incentives
23. Your competitor's customers
Facilitators
Photoboard
Flat rate
Response list
24. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Internet Advertising
Voice-over
Direct mail letter
Urgent
25. A block of text separate from the main display copy and headline where the idea is presented
Call-outs
Sell product
Theater of the mind
Incentives
26. The visual of the ______________ include: headline - lead - sight bites
Television script
Indirect-action headline
Direct mail letter
Jingle
27. Headlines that aim to capture attention although they might not provide much information
Letter
Indirect-action headline
Humor and emotion
House list
28. Commercials shot outside the studio
Immediate Response
Theater of the mind
Vignette
On location
29. How many inches wide is a typical newspaper column?
Selling idea first
Magalog
12
Dead
30. What does POP stand for?
Headline
On location
Point-of-purchase
Underlines
31. Type that is set in larger sizes that is used to attract the reader's attention
Off camera
4
Urgent
Display copy
32. In which part of the AIPI formula should you repeat the prodcut and company name?
Identify advertiser or product
Brag-and-boast copy
White space
Point-of-purchase
33. A headline that is straightforward and informative and leads to some kind of action
Direct-action headline
Selling idea first
Humor and emotion
Voice-over
34. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Collateral materials
Key frame
Poster panel
Internet Advertising
35. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Storyboard
Lists
Scenes
In-town billboards size
36. Dont be redundant - Voice over should match on screen type - Dont use too many words
Sound effects
Email
Soundtrack of TV
Urgent
37. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Storyboard
Support Copy
Repeating
12
38. How many pages is the typical direct mail ad?
Flat rate
70
Blind headline
4
39. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Collateral materials
Tone of voice
Indirect-action headline
Voice-over
40. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Direct Mail Advertising
Urgent
Sell product
Facilitators
41. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Dead
Call-outs
F
Spam
42. Presenting TV ads to others: Story board - Script - __________
Vignette
House list
Scenario
Poster panel
43. 3:1 or 4:1 - ratio of _____________
Interstate billboards size
Storyboard
Lists
Body copy
44. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Vignette
Support Copy
Lists
70
45. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Spam
Immediate Response
Email
Inserts
46. How many percent of a newspaper is made up of ads?
Facilitators
Present sales message
Testimonials
70
47. How many inches wide total is a double newspaper page?
Selling idea first
Talent
24
Sight bites
48. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Simple
Caption
Hope
Lists
49. 2 fold message of newspaper ad: _____ - sell at a particular store
Sell product
Dead
Navigation
Point-of-purchase
50. The written version of a television commercial specifying all the video and audio information
Talent
Television script
Testimonials
Jingle