Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the type of rate that is based on space purchase and time it is run called?






2. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






3. Text used to set the stage and lead into the headline of the copy






4. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






5. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






6. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






7. A word or phrase typed into a search engine to find websites relevant to a certain topic






8. commercials set to music






9. Types of TV commercials Demonstration: Story - or Both - ________






10. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






11. Types of ___________: buses - bus benches - bus stop shelters






12. How many pages is the typical direct mail ad?






13. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






14. Something that gives customers one more reason to purchase your product






15. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






16. 3:1 or 4:1 - ratio of _____________






17. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






18. How many inches wide is a typical newspaper column?






19. Small - often rectangular shaped graphic that appears at the top of a webpage.






20. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






21. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






22. How many words should there be on a billboard?






23. A series of frames sketched to illustrate how the story line will develop






24. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






25. A mockup of a television commercial that uses still photos for the frames






26. Where is the best palce to put the legal copy of the radio ad?






27. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






28. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






29. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






30. If direct mail does not so much generate sales - what does it instead generate?






31. What is the method by which the customer responds called?






32. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






33. How many more times are electronic billboards more effective than poster panels?






34. What does POP stand for?






35. Presenting TV ads to others: Story board - Script - __________






36. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






37. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






38. Another word of email ads - Use with caution






39. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






40. Text that explains what is happening in a corresponding photo or illustration






41. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






42. The act of clicking on a button on a website that takes the viewer to a different website






43. In what shape do people view internet ads?






44. How many inches wide total is a double newspaper page?






45. Internet ad copy should be written with most important information on top






46. All copywriting and all of advertisig is about giving _______.






47. Headlines that aim to capture attention although they might not provide much information






48. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






49. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






50. 2 fold message of newspaper ad: _____ - sell at a particular store