Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How fast or slow the action progresses in a commercial






2. How many inches wide is a typical newspaper column?






3. What is the type of rate that is based on space purchase and time it is run called?






4. In what shape do people view internet ads?






5. Something that gives customers one more reason to purchase your product






6. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






7. Types of ___________: buses - bus benches - bus stop shelters






8. In radio advertising - the story is visualized in the listener's imagination






9. List of contacts that you purchase from companies that put these lists together






10. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






11. Text used to set the stage and lead into the headline of the copy






12. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






13. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






14. Other tips for Radio: ________ - Schedule wisely - Give all info






15. 2 1/4:1 - ratio of ___________






16. In television - a voice that is coming from an unseen speaker






17. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






18. What kind of radio ad often includes obsurd situations?






19. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






20. What way of presenting a TV ad uses pictures and words?






21. Presenting TV ads to others: Story board - Script - __________






22. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






23. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






24. If direct mail does not so much generate sales - what does it instead generate?






25. A headline that is straightforward and informative and leads to some kind of action






26. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






27. Types of _____________:pop-out coupons and poin-of purchase






28. How many inches wide total is a double newspaper page?






29. Commercials are planned with segments of action that occur in a single location






30. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






31. What does POP stand for?






32. How many percent of a newspaper is made up of ads?






33. What is the type of rate that is the same amount charge however long it is run?






34. Type that is set in larger sizes that is used to attract the reader's attention






35. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






36. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






37. Which part of the AIPI formula is the longest portion of radio ad?






38. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






39. What should be put last in the radio ad?






40. Advantages of _____________: Control - Flexibility - Appeal






41. commercials set to music






42. Where should legal copy be buried in the radio ad?






43. How many more times are electronic billboards more effective than poster panels?






44. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






45. Formula writing that uses cliches - generalities - stock phrases - and superlatives






46. An indirect headline that gives little information






47. A concluding line that tells people how to buy the product






48. How many pages is the typical direct mail ad?






49. Text that explains what is happening in a corresponding photo or illustration






50. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action