Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Other tips for Radio: ________ - Schedule wisely - Give all info






2. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






3. How many percent of a newspaper is made up of ads?






4. what is a classified ad that contains a photo called?






5. The act of clicking on a button on a website that takes the viewer to a different website






6. commercials set to music






7. 2 1/4:1 - ratio of ___________






8. All copywriting and all of advertisig is about giving _______.






9. What kind of radio ad strives for believability?






10. Limitations to Radio: Cannot show product - __________ - difficult to test success






11. Presenting TV ads to others: Story board - Script - __________






12. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






13. A word or phrase typed into a search engine to find websites relevant to a certain topic






14. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






15. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






16. Type that is set in larger sizes that is used to attract the reader's attention






17. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






18. Types of ___________: buses - bus benches - bus stop shelters






19. What does POP stand for?






20. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






21. Commercials are planned with segments of action that occur in a single location






22. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






23. The first line or paragraph of the body copy that is used to stimulate the reader's interest






24. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






25. Headlines that aim to capture attention although they might not provide much information






26. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






27. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






28. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






29. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






30. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






31. In which part of the AIPI formula should you repeat the prodcut and company name?






32. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






33. A mockup of a television commercial that uses still photos for the frames






34. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






35. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






36. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






37. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






38. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






39. What is the type of rate that is based on space purchase and time it is run called?






40. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






41. Self important copy that focuses on the company rather than the consumer






42. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






43. The visual of the ______________ include: headline - lead - sight bites






44. A written version of a radio commercial used to produce the commercial






45. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






46. Where should legal copy be buried in the radio ad?






47. Customers who have already bought from you






48. The text of the message






49. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






50. The written version of a television commercial specifying all the video and audio information