Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A written version of a radio commercial used to produce the commercial






2. A constructed setting in which the action of a commercial takes place






3. How fast or slow the action progresses in a commercial






4. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






5. 2 1/4:1 - ratio of ___________






6. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






7. Another word of email ads - Use with caution






8. Small - often rectangular shaped graphic that appears at the top of a webpage.






9. What is the type of rate that is the same amount charge however long it is run?






10. The act of clicking on a button on a website that takes the viewer to a different website






11. The text of the message






12. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






13. Text that explains what is happening in a corresponding photo or illustration






14. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






15. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






16. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






17. Self important copy that focuses on the company rather than the consumer






18. Where is the best palce to put the legal copy of the radio ad?






19. Types of TV commercials Demonstration: Story - or Both - ________






20. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






21. what is a classified ad that contains a photo called?






22. 2 fold message of newspaper ad: _____ - sell at a particular store






23. How many more times are electronic billboards more effective than poster panels?






24. A mockup of a television commercial that uses still photos for the frames






25. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






26. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






27. Customers who have already bought from you






28. A word or phrase typed into a search engine to find websites relevant to a certain topic






29. A series of frames sketched to illustrate how the story line will develop






30. Types of billboards: _______ and electronic






31. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






32. How many words should there be on a billboard?






33. Image that conveys the heart of the concept






34. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






35. In radio advertising - the story is visualized in the listener's imagination






36. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






37. How many inches wide is a typical newspaper column?






38. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






39. The title of an ad; it is display copy set in large type to get the reader's attention






40. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






41. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






42. Advantages of _____________: Control - Flexibility - Appeal






43. How many percent of a newspaper is made up of ads?






44. What kind of radio ad often includes obsurd situations?






45. In television - a voice that is coming from an unseen speaker






46. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






47. Type that is set in larger sizes that is used to attract the reader's attention






48. Commercials are planned with segments of action that occur in a single location






49. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






50. 2 kinds of __________: free gift and bonus items