Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Type that is set in larger sizes that is used to attract the reader's attention






2. Dont be redundant - Voice over should match on screen type - Dont use too many words






3. Finding the right person for the role






4. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






5. Limitations to Radio: Cannot show product - __________ - difficult to test success






6. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






7. The text of the message






8. Types of ___________: buses - bus benches - bus stop shelters






9. Where is the best palce to put the legal copy of the radio ad?






10. People who appear in television commercials






11. Commercials are planned with segments of action that occur in a single location






12. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






13. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






14. 2 fold message of newspaper ad: _____ - sell at a particular store






15. Internet ad copy should be written with most important information on top






16. A mockup of a television commercial that uses still photos for the frames






17. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






18. In radio advertising - the story is visualized in the listener's imagination






19. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






20. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






21. what is a classified ad that contains a photo called?






22. What kind of radio ad strives for believability?






23. Customers who have already bought from you






24. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






25. Advantages of _____________: Control - Flexibility - Appeal






26. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






27. Text used to set the stage and lead into the headline of the copy






28. Image that conveys the heart of the concept






29. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






30. Types of TV commercials Demonstration: Story - or Both - ________






31. 3:1 or 4:1 - ratio of _____________






32. Something that gives customers one more reason to purchase your product






33. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






34. Your competitor's customers






35. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






36. What is the type of rate that is the same amount charge however long it is run?






37. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






38. Types of _____________:pop-out coupons and poin-of purchase






39. The first line or paragraph of the body copy that is used to stimulate the reader's interest






40. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






41. What does POP stand for?






42. How many words should there be on a billboard?






43. Another word of email ads - Use with caution






44. Lifelike imitations of sounds






45. Formula writing that uses cliches - generalities - stock phrases - and superlatives






46. What kind of radio ad often includes obsurd situations?






47. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






48. A concluding line that tells people how to buy the product






49. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






50. A word or phrase typed into a search engine to find websites relevant to a certain topic