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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A written version of a radio commercial used to produce the commercial
leads which lead to sales
Internet Advertising
Radio script
Response list
2. A constructed setting in which the action of a commercial takes place
Scenes
House list
Casting
Set
3. How fast or slow the action progresses in a commercial
Repeating
Voice-over
Present sales message
Pace
4. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Urgent
Straight
Storyboard
Response device
5. 2 1/4:1 - ratio of ___________
In-town billboards size
Beginning or in the middle
70
Call-outs
6. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Beginning or in the middle
Response list
Flat rate
Key frame
7. Another word of email ads - Use with caution
Spam
House list
In-store advertising
Photoboard
8. Small - often rectangular shaped graphic that appears at the top of a webpage.
Jingle
Captions
Short life span
Banner ad
9. What is the type of rate that is the same amount charge however long it is run?
3 to 6
Storyboard
Flat rate
Urgent
10. The act of clicking on a button on a website that takes the viewer to a different website
Response list
Click-throughs
3 to 6
Jingle
11. The text of the message
Magalog
Wall Mural
Response device
Body copy
12. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Sweetener
Sight bites
70
Phone number
13. Text that explains what is happening in a corresponding photo or illustration
In-store advertising
Set
Captions
Support Copy
14. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Present sales message
Voice-over
Call-outs
Dialogue
15. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Schedule
Blind headline
Customer commitment
Subheads
16. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Transit advertising
Click-throughs
Straight
Lead paragraph
17. Self important copy that focuses on the company rather than the consumer
Brag-and-boast copy
Billboards
Omnipresence
Scenario
18. Where is the best palce to put the legal copy of the radio ad?
Direct Mail Advertising
Middle
Caption
Adese
19. Types of TV commercials Demonstration: Story - or Both - ________
Testimonials
Display copy
Transit advertising
Voice-over
20. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Sweetener
Billboards
Aerial Banner
Stick to time
21. what is a classified ad that contains a photo called?
Classified display advertisement
Omnipresence
Pace
Identify advertiser or product
22. 2 fold message of newspaper ad: _____ - sell at a particular store
Sound effects
Sell product
In-town billboards size
4
23. How many more times are electronic billboards more effective than poster panels?
Key words
Wall Mural
Adese
6
24. A mockup of a television commercial that uses still photos for the frames
Casting
Photoboard
Billboards
Schedule
25. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Interstate billboards size
6
Support Copy
Image transfer
26. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Wall Mural
Your-name-here copy
Dramatized
Set
27. Customers who have already bought from you
Closing pararaph
Pace
House list
Brag-and-boast copy
28. A word or phrase typed into a search engine to find websites relevant to a certain topic
Omnipresence
Forgettability
Key words
In-store advertising
29. A series of frames sketched to illustrate how the story line will develop
Radio script
Subheads
Direct-action headline
Storyboard
30. Types of billboards: _______ and electronic
Poster panel
In-store advertising
Display copy
Customer commitment
31. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Letter
Omnipresence
In-town billboards size
Call to action
32. How many words should there be on a billboard?
3 to 6
Simple
Sell product
Sweetener
33. Image that conveys the heart of the concept
Story board
Testimonials
Inserts
Key visual
34. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
Short life span
Compiled list
Call-outs
35. In radio advertising - the story is visualized in the listener's imagination
Off camera
Straight
Theater of the mind
Set
36. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Collateral materials
Jingle
Image transfer
Back translation
37. How many inches wide is a typical newspaper column?
12
Sound effects
Identify advertiser or product
Storyboard
38. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Repeating
Sweetener
Captions
Photoboard
39. The title of an ad; it is display copy set in large type to get the reader's attention
Brag-and-boast copy
Billboards
Headline
On location
40. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Display copy
Call to action
Navigation
Omnipresence
41. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Radio script
Store history
Tone of voice
Forgettability
42. Advantages of _____________: Control - Flexibility - Appeal
Direct Mail Advertising
leads which lead to sales
White space
Sweetener
43. How many percent of a newspaper is made up of ads?
Blind headline
Photoboard
70
Phone number
44. What kind of radio ad often includes obsurd situations?
Hope
Classified display advertisement
Dramatized
Storyboard
45. In television - a voice that is coming from an unseen speaker
Sight bites
Off camera
Underlines
Present sales message
46. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Magalog
Call-outs
Testimonials
Forgettability
47. Type that is set in larger sizes that is used to attract the reader's attention
Display copy
Sight bites
Magalog
Underlines
48. Commercials are planned with segments of action that occur in a single location
Scenes
Captions
Email
Omnipresence
49. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Vignette
Collateral materials
Radio script
Banner ad
50. 2 kinds of __________: free gift and bonus items
70
Set
Talent
Incentives