Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How fast or slow the action progresses in a commercial






2. The title of an ad; it is display copy set in large type to get the reader's attention






3. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






4. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






5. Type that is set in larger sizes that is used to attract the reader's attention






6. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






7. what is a classified ad that contains a photo called?






8. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






9. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






10. In what shape do people view internet ads?






11. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






12. What does POP stand for?






13. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






14. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






15. Limitations to Radio: Cannot show product - __________ - difficult to test success






16. Where should legal copy be buried in the radio ad?






17. If direct mail does not so much generate sales - what does it instead generate?






18. A word or phrase typed into a search engine to find websites relevant to a certain topic






19. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






20. Internet ad copy should be written with most important information on top






21. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






22. Self important copy that focuses on the company rather than the consumer






23. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






24. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






25. Types of billboards: _______ and electronic






26. Commercials shot outside the studio






27. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






28. A written version of a radio commercial used to produce the commercial






29. The written version of a television commercial specifying all the video and audio information






30. Presenting TV ads to others: Story board - Script - __________






31. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






32. People who appear in television commercials






33. A mockup of a television commercial that uses still photos for the frames






34. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






35. The act of clicking on a button on a website that takes the viewer to a different website






36. Customers who have already bought from you






37. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






38. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






39. A block of text separate from the main display copy and headline where the idea is presented






40. Where is the best palce to put the legal copy of the radio ad?






41. Lifelike imitations of sounds






42. A constructed setting in which the action of a commercial takes place






43. In which part of the AIPI formula should you repeat the prodcut and company name?






44. An indirect headline that gives little information






45. Types of _____________:pop-out coupons and poin-of purchase






46. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






47. How many more times are electronic billboards more effective than poster panels?






48. List of contacts that you purchase from companies that put these lists together






49. Small - often rectangular shaped graphic that appears at the top of a webpage.






50. Commercials are planned with segments of action that occur in a single location