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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






2. What is the type of rate that is the same amount charge however long it is run?






3. How many percent of a newspaper is made up of ads?






4. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






5. Another word of email ads - Use with caution






6. Small - often rectangular shaped graphic that appears at the top of a webpage.






7. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






8. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






9. Something that gives customers one more reason to purchase your product






10. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






11. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






12. 2 1/4:1 - ratio of ___________






13. Advantages of _____________: Control - Flexibility - Appeal






14. Text that explains what is happening in a corresponding photo or illustration






15. If direct mail does not so much generate sales - what does it instead generate?






16. Where should legal copy be buried in the radio ad?






17. How many pages is the typical direct mail ad?






18. what is a classified ad that contains a photo called?






19. An indirect headline that gives little information






20. Types of ___________: buses - bus benches - bus stop shelters






21. The first line or paragraph of the body copy that is used to stimulate the reader's interest






22. What kind of radio ad often includes obsurd situations?






23. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






24. Types of TV commercials Demonstration: Story - or Both - ________






25. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






26. 2 fold message of newspaper ad: _____ - sell at a particular store






27. A written version of a radio commercial used to produce the commercial






28. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






29. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






30. Limitations to Radio: Cannot show product - __________ - difficult to test success






31. 3:1 or 4:1 - ratio of _____________






32. What does POP stand for?






33. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






34. How fast or slow the action progresses in a commercial






35. Finding the right person for the role






36. Headlines that aim to capture attention although they might not provide much information






37. The written version of a television commercial specifying all the video and audio information






38. How many inches wide total is a double newspaper page?






39. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






40. A block of text separate from the main display copy and headline where the idea is presented






41. A constructed setting in which the action of a commercial takes place






42. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






43. The act of clicking on a button on a website that takes the viewer to a different website






44. Your competitor's customers






45. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






46. Types of billboards: _______ and electronic






47. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






48. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






49. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






50. What should be put last in the radio ad?







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Can you answer 50 questions in 15 minutes?


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