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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Presenting TV ads to others: Story board - Script - __________
Scenario
Lists
Schedule
Urgent
2. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Beginning or in the middle
Facilitators
Interstate billboards size
Aerial Banner
3. The text of the message
Body copy
Incentives
Talent
Brag-and-boast copy
4. 2 kinds of __________: free gift and bonus items
Casting
Direct-action headline
Incentives
Short life span
5. Headlines that aim to capture attention although they might not provide much information
Sight bites
Indirect-action headline
Straight
Schedule
6. The visual of the ______________ include: headline - lead - sight bites
Direct mail letter
Brag-and-boast copy
Repeating
Theater of the mind
7. Where should legal copy be buried in the radio ad?
Magalog
Vignette
Beginning or in the middle
Off camera
8. People who appear in television commercials
Stick to time
Talent
Pyramid style
Magalog
9. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
House list
Short life span
Selling idea first
Sell product
10. Text used to set the stage and lead into the headline of the copy
Testimonials
Overlines
Sight bites
Underlines
11. 3:1 or 4:1 - ratio of _____________
Interstate billboards size
12
Transit advertising
Vignette
12. what is a classified ad that contains a photo called?
Selling idea first
Story board
Classified display advertisement
Scenes
13. Limitations to Radio: Cannot show product - __________ - difficult to test success
Subheads
Forgettability
Photoboard
Pyramid style
14. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Lead paragraph
Subheads
6
Dialogue
15. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Scenario
Response device
Classified display advertisement
Image transfer
16. Which part of the AIPI formula is the longest portion of radio ad?
Pyramid style
Transit advertising
Present sales message
Dramatized
17. Internet ad copy should be written with most important information on top
4
Present sales message
Pyramid style
leads which lead to sales
18. In television - a voice that is coming from an unseen speaker
Omnipresence
Overlines
Voice-over
Off camera
19. Types of ___________: buses - bus benches - bus stop shelters
Spam
Transit advertising
F
Brag-and-boast copy
20. How many inches wide total is a double newspaper page?
Overlines
Support Copy
24
Collateral materials
21. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Television script
4
Humor and emotion
Set
22. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
4
Soundtrack of TV
Urgent
Short life span
23. 2 fold message of newspaper ad: _____ - sell at a particular store
Sell product
Support Copy
Display copy
Short life span
24. Types of _____________:pop-out coupons and poin-of purchase
In-store advertising
Navigation
Image transfer
Caption
25. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
24
Immediate Response
Caption
Photoboard
26. Your competitor's customers
Sound effects
Response list
Key frame
Vignette
27. How many percent of a newspaper is made up of ads?
Navigation
Dialogue
Customer commitment
70
28. A mockup of a television commercial that uses still photos for the frames
Blind headline
Off camera
Photoboard
Click-throughs
29. What kind of radio ad often includes obsurd situations?
Dramatized
leads which lead to sales
Dead
Adese
30. Other tips for Radio: ________ - Schedule wisely - Give all info
Dramatized
Stick to time
Sight bites
Set
31. Dont be redundant - Voice over should match on screen type - Dont use too many words
Soundtrack of TV
Classified display advertisement
Television script
Wall Mural
32. Self important copy that focuses on the company rather than the consumer
Scenes
Call-outs
Jingle
Brag-and-boast copy
33. In what shape do people view internet ads?
F
Photoboard
Storyboard
Pyramid style
34. What way of presenting a TV ad uses pictures and words?
Vignette
Story board
Direct mail letter
Phone number
35. What does POP stand for?
Key visual
Story board
Point-of-purchase
12
36. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Direct Mail Advertising
Vignette
Spam
Adese
37. How fast or slow the action progresses in a commercial
Pace
Brag-and-boast copy
Overlines
Scenes
38. A concluding line that tells people how to buy the product
Email
Interstate billboards size
Your-name-here copy
Call to action
39. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Captions
24
Key frame
Hope
40. What should be put last in the radio ad?
Sight bites
Subheads
Overlines
Phone number
41. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Open rate
Beginning or in the middle
Billboards
Direct-action headline
42. A written version of a radio commercial used to produce the commercial
Talent
Customer commitment
Short life span
Radio script
43. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Overlines
Email
Call to action
Internet Advertising
44. Types of TV commercials Demonstration: Story - or Both - ________
Testimonials
Billboards
Middle
Dialogue
45. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
White space
Back translation
Vignette
Direct Mail Advertising
46. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Wall Mural
White space
12
Pyramid style
47. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Back translation
Direct Mail Advertising
Schedule
Adese
48. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Your-name-here copy
Voice-over
Jingle
Headline
49. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Inserts
Magalog
Subheads
Lists
50. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Banner ad
Scenario
Navigation
Immediate Response