Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Limitations to Radio: Cannot show product - __________ - difficult to test success






2. How fast or slow the action progresses in a commercial






3. How many pages is the typical direct mail ad?






4. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






5. Something that gives customers one more reason to purchase your product






6. An indirect headline that gives little information






7. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






8. 3:1 or 4:1 - ratio of _____________






9. Headlines that aim to capture attention although they might not provide much information






10. How many more times are electronic billboards more effective than poster panels?






11. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






12. Formula writing that uses cliches - generalities - stock phrases - and superlatives






13. All copywriting and all of advertisig is about giving _______.






14. A mockup of a television commercial that uses still photos for the frames






15. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






16. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






17. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






18. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






19. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






20. What does POP stand for?






21. The first line or paragraph of the body copy that is used to stimulate the reader's interest






22. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






23. Types of ___________: buses - bus benches - bus stop shelters






24. Type that is set in larger sizes that is used to attract the reader's attention






25. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






26. Another word of email ads - Use with caution






27. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






28. People who appear in television commercials






29. Commercials shot outside the studio






30. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






31. If direct mail does not so much generate sales - what does it instead generate?






32. Dont be redundant - Voice over should match on screen type - Dont use too many words






33. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






34. Text that explains what is happening in a corresponding photo or illustration






35. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






36. Types of billboards: _______ and electronic






37. Commercials are planned with segments of action that occur in a single location






38. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






39. How many inches wide total is a double newspaper page?






40. Text used to set the stage and lead into the headline of the copy






41. A concluding line that tells people how to buy the product






42. In radio advertising - the story is visualized in the listener's imagination






43. Image that conveys the heart of the concept






44. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






45. The written version of a television commercial specifying all the video and audio information






46. Advantages of _____________: Control - Flexibility - Appeal






47. The text of the message






48. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






49. What is the type of rate that is the same amount charge however long it is run?






50. What is the method by which the customer responds called?