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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Image transfer
Collateral materials
Underlines
Navigation
2. How many pages is the typical direct mail ad?
Overlines
Compiled list
4
Caption
3. 3:1 or 4:1 - ratio of _____________
Interstate billboards size
Direct-action headline
Compiled list
Attention
4. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Underlines
Schedule
Off camera
Headline
5. Types of TV commercials Demonstration: Story - or Both - ________
24
Flat rate
Pyramid style
Testimonials
6. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
White space
6
Vignette
Call to action
7. Other tips for Radio: ________ - Schedule wisely - Give all info
Stick to time
Straight
Phone number
Back translation
8. What kind of radio ad strives for believability?
Call to action
Identify advertiser or product
Dialogue
Key visual
9. Self important copy that focuses on the company rather than the consumer
Dialogue
Stick to time
Brag-and-boast copy
Hope
10. What is the type of rate that is the same amount charge however long it is run?
Click-throughs
Flat rate
Straight
Call-outs
11. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Present sales message
Theater of the mind
Lists
Headline
12. Advantages of _____________: Control - Flexibility - Appeal
Dramatized
24
Brag-and-boast copy
Direct Mail Advertising
13. What kind of radio ad often includes obsurd situations?
Dramatized
Overlines
Off camera
Direct Mail Advertising
14. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Back translation
Image transfer
Dramatized
Inserts
15. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Point-of-purchase
Scenario
Tone of voice
Adese
16. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Indirect-action headline
Facilitators
Classified display advertisement
Aerial Banner
17. If direct mail does not so much generate sales - what does it instead generate?
Beginning or in the middle
Key frame
leads which lead to sales
Navigation
18. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Scenes
Simple
6
Vignette
19. A mockup of a television commercial that uses still photos for the frames
Key frame
Photoboard
Interstate billboards size
Indirect-action headline
20. What is the method by which the customer responds called?
70
Response device
Television script
Pace
21. Your competitor's customers
Present sales message
Response list
Direct-action headline
Internet Advertising
22. A written version of a radio commercial used to produce the commercial
Middle
Stick to time
Radio script
Immediate Response
23. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Photoboard
Pace
Point-of-purchase
Immediate Response
24. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Urgent
Magalog
Vignette
Call to action
25. Presenting TV ads to others: Story board - Script - __________
Straight
Sell product
Scenario
Display copy
26. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Sound effects
Support Copy
Sell product
Stick to time
27. Where is the best palce to put the legal copy of the radio ad?
Key words
Middle
Lists
Response device
28. The title of an ad; it is display copy set in large type to get the reader's attention
Headline
Blind headline
Off camera
Email
29. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Store history
Closing pararaph
leads which lead to sales
Navigation
30. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Radio script
Beginning or in the middle
Scenario
Navigation
31. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Aerial Banner
Internet Advertising
Simple
Incentives
32. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Direct-action headline
Back translation
Click-throughs
Sight bites
33. A series of frames sketched to illustrate how the story line will develop
Storyboard
Magalog
Off camera
leads which lead to sales
34. People who appear in television commercials
Talent
Back translation
Click-throughs
Store history
35. In which part of the AIPI formula should you repeat the prodcut and company name?
Identify advertiser or product
Urgent
12
Scenario
36. Types of _____________:pop-out coupons and poin-of purchase
Response device
Customer commitment
Key visual
In-store advertising
37. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Wall Mural
12
Caption
Sound effects
38. commercials set to music
Middle
F
Dialogue
Jingle
39. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Letter
Voice-over
Forgettability
Display copy
40. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Incentives
Vignette
Interstate billboards size
Straight
41. How many words should there be on a billboard?
Navigation
3 to 6
Hope
Subheads
42. Type that is set in larger sizes that is used to attract the reader's attention
Key words
Banner ad
Display copy
Scenario
43. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Omnipresence
Key visual
Dead
Forgettability
44. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Direct-action headline
Direct Mail Advertising
Poster panel
Adese
45. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
F
Magalog
Soundtrack of TV
Humor and emotion
46. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Open rate
Interstate billboards size
Lead paragraph
4
47. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Display copy
Wall Mural
Indirect-action headline
Story board
48. Another word of email ads - Use with caution
Spam
Dialogue
House list
Beginning or in the middle
49. How fast or slow the action progresses in a commercial
Open rate
Beginning or in the middle
Sight bites
Pace
50. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Vignette
Immediate Response
White space
Short life span