Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many percent of a newspaper is made up of ads?






2. How many pages is the typical direct mail ad?






3. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






4. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






5. People who appear in television commercials






6. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






7. What way of presenting a TV ad uses pictures and words?






8. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






9. An indirect headline that gives little information






10. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






11. What kind of radio ad often includes obsurd situations?






12. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






13. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






14. In television - a voice that is coming from an unseen speaker






15. How fast or slow the action progresses in a commercial






16. In radio advertising - the story is visualized in the listener's imagination






17. Customers who have already bought from you






18. Commercials are planned with segments of action that occur in a single location






19. If direct mail does not so much generate sales - what does it instead generate?






20. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






21. Your competitor's customers






22. Dont be redundant - Voice over should match on screen type - Dont use too many words






23. In which part of the AIPI formula should you repeat the prodcut and company name?






24. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






25. Presenting TV ads to others: Story board - Script - __________






26. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






27. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






28. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






29. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






30. In what shape do people view internet ads?






31. Text that explains what is happening in a corresponding photo or illustration






32. A series of frames sketched to illustrate how the story line will develop






33. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






34. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






35. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






36. 2 1/4:1 - ratio of ___________






37. Types of _____________:pop-out coupons and poin-of purchase






38. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






39. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






40. Internet ad copy should be written with most important information on top






41. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






42. Something that gives customers one more reason to purchase your product






43. what is a classified ad that contains a photo called?






44. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






45. What is the method by which the customer responds called?






46. Which part of the AIPI formula is the longest portion of radio ad?






47. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






48. What should be put last in the radio ad?






49. What is the type of rate that is the same amount charge however long it is run?






50. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium