Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






2. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






3. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






4. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






5. The written version of a television commercial specifying all the video and audio information






6. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






7. Types of _____________:pop-out coupons and poin-of purchase






8. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






9. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






10. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






11. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






12. How many pages is the typical direct mail ad?






13. In what shape do people view internet ads?






14. In television - a voice that is coming from an unseen speaker






15. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






16. The first line or paragraph of the body copy that is used to stimulate the reader's interest






17. What is the type of rate that is the same amount charge however long it is run?






18. Other tips for Radio: ________ - Schedule wisely - Give all info






19. Dont be redundant - Voice over should match on screen type - Dont use too many words






20. A word or phrase typed into a search engine to find websites relevant to a certain topic






21. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






22. All copywriting and all of advertisig is about giving _______.






23. What does POP stand for?






24. commercials set to music






25. How many inches wide is a typical newspaper column?






26. What is the method by which the customer responds called?






27. People who appear in television commercials






28. How many percent of a newspaper is made up of ads?






29. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






30. Headlines that aim to capture attention although they might not provide much information






31. The title of an ad; it is display copy set in large type to get the reader's attention






32. Commercials shot outside the studio






33. A headline that is straightforward and informative and leads to some kind of action






34. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






35. 2 fold message of newspaper ad: _____ - sell at a particular store






36. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






37. 2 kinds of __________: free gift and bonus items






38. Types of TV commercials Demonstration: Story - or Both - ________






39. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






40. Self important copy that focuses on the company rather than the consumer






41. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






42. Lifelike imitations of sounds






43. Where is the best palce to put the legal copy of the radio ad?






44. A constructed setting in which the action of a commercial takes place






45. The act of clicking on a button on a website that takes the viewer to a different website






46. Which part of the AIPI formula is the longest portion of radio ad?






47. Another word of email ads - Use with caution






48. Type that is set in larger sizes that is used to attract the reader's attention






49. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






50. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper