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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The text of the message






2. The title of an ad; it is display copy set in large type to get the reader's attention






3. How fast or slow the action progresses in a commercial






4. Lifelike imitations of sounds






5. What is the type of rate that is based on space purchase and time it is run called?






6. If direct mail does not so much generate sales - what does it instead generate?






7. Text used to set the stage and lead into the headline of the copy






8. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






9. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






10. Types of TV commercials Demonstration: Story - or Both - ________






11. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






12. Commercials shot outside the studio






13. Another word of email ads - Use with caution






14. List of contacts that you purchase from companies that put these lists together






15. A concluding line that tells people how to buy the product






16. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






17. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






18. Something that gives customers one more reason to purchase your product






19. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






20. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






21. 3:1 or 4:1 - ratio of _____________






22. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






23. A written version of a radio commercial used to produce the commercial






24. In what shape do people view internet ads?






25. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






26. What kind of radio ad often includes obsurd situations?






27. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






28. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






29. What kind of radio ad strives for believability?






30. How many inches wide total is a double newspaper page?






31. How many more times are electronic billboards more effective than poster panels?






32. Image that conveys the heart of the concept






33. A series of frames sketched to illustrate how the story line will develop






34. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






35. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






36. What does POP stand for?






37. The visual of the ______________ include: headline - lead - sight bites






38. Where is the best palce to put the legal copy of the radio ad?






39. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






40. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






41. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






42. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






43. Self important copy that focuses on the company rather than the consumer






44. A block of text separate from the main display copy and headline where the idea is presented






45. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






46. The act of clicking on a button on a website that takes the viewer to a different website






47. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






48. What is the method by which the customer responds called?






49. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






50. Internet ad copy should be written with most important information on top







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Can you answer 50 questions in 15 minutes?


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