Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All copywriting and all of advertisig is about giving _______.






2. A written version of a radio commercial used to produce the commercial






3. What kind of radio ad strives for believability?






4. Where is the best palce to put the legal copy of the radio ad?






5. The text of the message






6. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






7. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






8. Advantages of _____________: Control - Flexibility - Appeal






9. A mockup of a television commercial that uses still photos for the frames






10. Image that conveys the heart of the concept






11. In radio advertising - the story is visualized in the listener's imagination






12. In television - a voice that is coming from an unseen speaker






13. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






14. The visual of the ______________ include: headline - lead - sight bites






15. What way of presenting a TV ad uses pictures and words?






16. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






17. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






18. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






19. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






20. A series of frames sketched to illustrate how the story line will develop






21. What should be put last in the radio ad?






22. In what shape do people view internet ads?






23. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






24. Formula writing that uses cliches - generalities - stock phrases - and superlatives






25. Where should legal copy be buried in the radio ad?






26. How many percent of a newspaper is made up of ads?






27. How many pages is the typical direct mail ad?






28. A headline that is straightforward and informative and leads to some kind of action






29. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






30. What does POP stand for?






31. Commercials shot outside the studio






32. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






33. A word or phrase typed into a search engine to find websites relevant to a certain topic






34. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






35. A block of text separate from the main display copy and headline where the idea is presented






36. Text used to set the stage and lead into the headline of the copy






37. What kind of radio ad often includes obsurd situations?






38. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






39. commercials set to music






40. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






41. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






42. The first line or paragraph of the body copy that is used to stimulate the reader's interest






43. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






44. An indirect headline that gives little information






45. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






46. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






47. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






48. The written version of a television commercial specifying all the video and audio information






49. what is a classified ad that contains a photo called?






50. Limitations to Radio: Cannot show product - __________ - difficult to test success