Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






2. Types of ___________: buses - bus benches - bus stop shelters






3. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






4. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






5. A concluding line that tells people how to buy the product






6. In what shape do people view internet ads?






7. What should be put last in the radio ad?






8. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






9. Which part of the AIPI formula is the longest portion of radio ad?






10. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






11. The title of an ad; it is display copy set in large type to get the reader's attention






12. 2 kinds of __________: free gift and bonus items






13. An indirect headline that gives little information






14. Headlines that aim to capture attention although they might not provide much information






15. Text used to set the stage and lead into the headline of the copy






16. The act of clicking on a button on a website that takes the viewer to a different website






17. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






18. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






19. How many more times are electronic billboards more effective than poster panels?






20. Where is the best palce to put the legal copy of the radio ad?






21. Self important copy that focuses on the company rather than the consumer






22. A mockup of a television commercial that uses still photos for the frames






23. Formula writing that uses cliches - generalities - stock phrases - and superlatives






24. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






25. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






26. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






27. The written version of a television commercial specifying all the video and audio information






28. How many pages is the typical direct mail ad?






29. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






30. A word or phrase typed into a search engine to find websites relevant to a certain topic






31. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






32. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






33. Type that is set in larger sizes that is used to attract the reader's attention






34. Other tips for Radio: ________ - Schedule wisely - Give all info






35. Another word of email ads - Use with caution






36. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






37. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






38. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






39. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






40. What way of presenting a TV ad uses pictures and words?






41. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






42. Types of TV commercials Demonstration: Story - or Both - ________






43. List of contacts that you purchase from companies that put these lists together






44. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






45. How many inches wide is a typical newspaper column?






46. How many words should there be on a billboard?






47. In radio advertising - the story is visualized in the listener's imagination






48. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






49. Presenting TV ads to others: Story board - Script - __________






50. Finding the right person for the role