Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






2. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






3. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






4. The act of clicking on a button on a website that takes the viewer to a different website






5. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






6. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






7. In television - a voice that is coming from an unseen speaker






8. Finding the right person for the role






9. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






10. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






11. Text that explains what is happening in a corresponding photo or illustration






12. 2 fold message of newspaper ad: _____ - sell at a particular store






13. What should be put last in the radio ad?






14. A concluding line that tells people how to buy the product






15. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






16. Small - often rectangular shaped graphic that appears at the top of a webpage.






17. Types of _____________:pop-out coupons and poin-of purchase






18. Which part of the AIPI formula is the longest portion of radio ad?






19. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






20. Something that gives customers one more reason to purchase your product






21. Text used to set the stage and lead into the headline of the copy






22. All copywriting and all of advertisig is about giving _______.






23. A constructed setting in which the action of a commercial takes place






24. How many words should there be on a billboard?






25. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






26. How many inches wide is a typical newspaper column?






27. A series of frames sketched to illustrate how the story line will develop






28. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






29. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






30. How fast or slow the action progresses in a commercial






31. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






32. what is a classified ad that contains a photo called?






33. Image that conveys the heart of the concept






34. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






35. In radio advertising - the story is visualized in the listener's imagination






36. A word or phrase typed into a search engine to find websites relevant to a certain topic






37. How many pages is the typical direct mail ad?






38. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






39. Presenting TV ads to others: Story board - Script - __________






40. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






41. People who appear in television commercials






42. Headlines that aim to capture attention although they might not provide much information






43. Commercials are planned with segments of action that occur in a single location






44. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






45. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






46. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






47. An indirect headline that gives little information






48. Internet ad copy should be written with most important information on top






49. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






50. List of contacts that you purchase from companies that put these lists together






Can you answer 50 questions in 15 minutes?



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