Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






2. In radio advertising - the story is visualized in the listener's imagination






3. The first line or paragraph of the body copy that is used to stimulate the reader's interest






4. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






5. How many percent of a newspaper is made up of ads?






6. Formula writing that uses cliches - generalities - stock phrases - and superlatives






7. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






8. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






9. The text of the message






10. 3:1 or 4:1 - ratio of _____________






11. If direct mail does not so much generate sales - what does it instead generate?






12. In what shape do people view internet ads?






13. All copywriting and all of advertisig is about giving _______.






14. Types of billboards: _______ and electronic






15. Which part of the AIPI formula is the longest portion of radio ad?






16. What is the method by which the customer responds called?






17. Commercials are planned with segments of action that occur in a single location






18. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






19. Another word of email ads - Use with caution






20. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






21. Lifelike imitations of sounds






22. The act of clicking on a button on a website that takes the viewer to a different website






23. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






24. Type that is set in larger sizes that is used to attract the reader's attention






25. Image that conveys the heart of the concept






26. How many pages is the typical direct mail ad?






27. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






28. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






29. What way of presenting a TV ad uses pictures and words?






30. Types of ___________: buses - bus benches - bus stop shelters






31. Small - often rectangular shaped graphic that appears at the top of a webpage.






32. Internet ad copy should be written with most important information on top






33. How fast or slow the action progresses in a commercial






34. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






35. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






36. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






37. Types of _____________:pop-out coupons and poin-of purchase






38. What kind of radio ad strives for believability?






39. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






40. Advantages of _____________: Control - Flexibility - Appeal






41. commercials set to music






42. A headline that is straightforward and informative and leads to some kind of action






43. Self important copy that focuses on the company rather than the consumer






44. A series of frames sketched to illustrate how the story line will develop






45. What should be put last in the radio ad?






46. Text that explains what is happening in a corresponding photo or illustration






47. Presenting TV ads to others: Story board - Script - __________






48. A written version of a radio commercial used to produce the commercial






49. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






50. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"