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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Hope
3 to 6
Selling idea first
Open rate
2. Types of TV commercials Demonstration: Story - or Both - ________
Display copy
Testimonials
Dramatized
Short life span
3. A constructed setting in which the action of a commercial takes place
Set
Subheads
Soundtrack of TV
Storyboard
4. Text used to set the stage and lead into the headline of the copy
Overlines
Omnipresence
Hope
Scenario
5. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Schedule
Response device
Captions
Pace
6. A concluding line that tells people how to buy the product
Forgettability
Call to action
Banner ad
Flat rate
7. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
On location
Navigation
Key words
Incentives
8. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Simple
Soundtrack of TV
Inserts
Aerial Banner
9. 2 kinds of __________: free gift and bonus items
Point-of-purchase
Incentives
Direct-action headline
Beginning or in the middle
10. How many words should there be on a billboard?
Flat rate
3 to 6
Key frame
Casting
11. The title of an ad; it is display copy set in large type to get the reader's attention
Adese
Dramatized
Headline
Spam
12. The act of clicking on a button on a website that takes the viewer to a different website
Voice-over
Back translation
Off camera
Click-throughs
13. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Magalog
Middle
Banner ad
Simple
14. What is the type of rate that is based on space purchase and time it is run called?
Attention
Blind headline
Subheads
Open rate
15. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Response device
Urgent
Underlines
Vignette
16. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
In-town billboards size
Immediate Response
Response device
Facilitators
17. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Support Copy
Subheads
Back translation
Identify advertiser or product
18. How many inches wide is a typical newspaper column?
Closing pararaph
Poster panel
12
Theater of the mind
19. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Email
Forgettability
Adese
Closing pararaph
20. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Navigation
Theater of the mind
Straight
Jingle
21. Type that is set in larger sizes that is used to attract the reader's attention
Simple
Display copy
Sound effects
Click-throughs
22. Dont be redundant - Voice over should match on screen type - Dont use too many words
Lists
Image transfer
Soundtrack of TV
Email
23. 3:1 or 4:1 - ratio of _____________
Scenario
Interstate billboards size
Dialogue
Dramatized
24. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Navigation
In-town billboards size
Vignette
Voice-over
25. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Image transfer
Dramatized
Poster panel
Short life span
26. A word or phrase typed into a search engine to find websites relevant to a certain topic
Key words
Spam
Direct mail letter
Dialogue
27. Headlines that aim to capture attention although they might not provide much information
White space
Compiled list
Lists
Indirect-action headline
28. How many percent of a newspaper is made up of ads?
70
Direct mail letter
Photoboard
Selling idea first
29. Small - often rectangular shaped graphic that appears at the top of a webpage.
Casting
F
Banner ad
Key visual
30. 2 fold message of newspaper ad: _____ - sell at a particular store
Sell product
Omnipresence
Humor and emotion
Lead paragraph
31. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Beginning or in the middle
Internet Advertising
Store history
Jingle
32. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Your-name-here copy
Click-throughs
In-town billboards size
Billboards
33. Types of ___________: buses - bus benches - bus stop shelters
Inserts
Body copy
Transit advertising
Direct-action headline
34. Finding the right person for the role
Subheads
Spam
Key words
Casting
35. In which part of the AIPI formula should you repeat the prodcut and company name?
Voice-over
Soundtrack of TV
Pace
Identify advertiser or product
36. What is the type of rate that is the same amount charge however long it is run?
6
On location
Flat rate
Urgent
37. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Classified display advertisement
Click-throughs
Email
Blind headline
38. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Email
Billboards
Support Copy
Soundtrack of TV
39. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Direct mail letter
Short life span
Letter
Sweetener
40. Lifelike imitations of sounds
Sound effects
Scenes
Lists
Hope
41. What does POP stand for?
Indirect-action headline
6
Key visual
Point-of-purchase
42. List of contacts that you purchase from companies that put these lists together
Compiled list
Key visual
Present sales message
Forgettability
43. Something that gives customers one more reason to purchase your product
Theater of the mind
Transit advertising
Selling idea first
Sweetener
44. What should be put last in the radio ad?
Collateral materials
Your-name-here copy
Flat rate
Phone number
45. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Billboards
Support Copy
Captions
Inserts
46. How many more times are electronic billboards more effective than poster panels?
Internet Advertising
Present sales message
6
Indirect-action headline
47. People who appear in television commercials
Voice-over
Headline
Caption
Talent
48. A mockup of a television commercial that uses still photos for the frames
Banner ad
3 to 6
24
Photoboard
49. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Short life span
Compiled list
Key words
Aerial Banner
50. Types of _____________:pop-out coupons and poin-of purchase
In-store advertising
Soundtrack of TV
70
Direct-action headline