SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. List of contacts that you purchase from companies that put these lists together
Direct mail letter
Open rate
Middle
Compiled list
2. What way of presenting a TV ad uses pictures and words?
Story board
Click-throughs
Compiled list
Magalog
3. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Adese
Off camera
Flat rate
Letter
4. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Support Copy
Subheads
Store history
Humor and emotion
5. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Key frame
Immediate Response
Voice-over
On location
6. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Key visual
Indirect-action headline
Your-name-here copy
Soundtrack of TV
7. commercials set to music
Jingle
Radio script
Voice-over
Dialogue
8. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Dramatized
Back translation
Theater of the mind
Selling idea first
9. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Vignette
Click-throughs
Point-of-purchase
White space
10. Presenting TV ads to others: Story board - Script - __________
Scenario
Customer commitment
Stick to time
White space
11. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Omnipresence
Adese
Navigation
Middle
12. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Key frame
Present sales message
Classified display advertisement
Attention
13. Types of TV commercials Demonstration: Story - or Both - ________
Classified display advertisement
Testimonials
Call-outs
Dialogue
14. In which part of the AIPI formula should you repeat the prodcut and company name?
In-town billboards size
Closing pararaph
Identify advertiser or product
Call-outs
15. If direct mail does not so much generate sales - what does it instead generate?
Beginning or in the middle
leads which lead to sales
Banner ad
Spam
16. Another word of email ads - Use with caution
Sell product
Aerial Banner
Spam
Storyboard
17. A block of text separate from the main display copy and headline where the idea is presented
Click-throughs
Call-outs
Incentives
Navigation
18. Customers who have already bought from you
Sound effects
Television script
Schedule
House list
19. Dont be redundant - Voice over should match on screen type - Dont use too many words
Response list
Soundtrack of TV
Point-of-purchase
Facilitators
20. 3:1 or 4:1 - ratio of _____________
Humor and emotion
Subheads
Banner ad
Interstate billboards size
21. 2 1/4:1 - ratio of ___________
3 to 6
In-town billboards size
Pyramid style
Incentives
22. Self important copy that focuses on the company rather than the consumer
4
Story board
Casting
Brag-and-boast copy
23. Headlines that aim to capture attention although they might not provide much information
Indirect-action headline
Identify advertiser or product
Facilitators
24
24. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Sight bites
Image transfer
Radio script
Tone of voice
25. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Internet Advertising
Headline
24
Key frame
26. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Subheads
Stick to time
Facilitators
Vignette
27. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Captions
Open rate
Jingle
Simple
28. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Support Copy
Click-throughs
Email
Lists
29. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Short life span
Display copy
Poster panel
In-store advertising
30. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Repeating
In-store advertising
Lists
Testimonials
31. The visual of the ______________ include: headline - lead - sight bites
Stick to time
Identify advertiser or product
Talent
Direct mail letter
32. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Inserts
Customer commitment
Scenes
Stick to time
33. Lifelike imitations of sounds
Customer commitment
Sound effects
Compiled list
House list
34. What is the type of rate that is the same amount charge however long it is run?
Open rate
Stick to time
Scenes
Flat rate
35. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Underlines
Vignette
Sell product
Magalog
36. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Billboards
Incentives
Sweetener
Image transfer
37. Types of ___________: buses - bus benches - bus stop shelters
Transit advertising
24
Classified display advertisement
Direct-action headline
38. How many inches wide is a typical newspaper column?
12
Aerial Banner
Magalog
Simple
39. Advantages of _____________: Control - Flexibility - Appeal
6
Direct Mail Advertising
Short life span
Present sales message
40. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Casting
Collateral materials
24
Pace
41. How many more times are electronic billboards more effective than poster panels?
Photoboard
6
Scenario
Transit advertising
42. What kind of radio ad often includes obsurd situations?
Email
Facilitators
Response device
Dramatized
43. Something that gives customers one more reason to purchase your product
Sweetener
Dialogue
In-store advertising
On location
44. The act of clicking on a button on a website that takes the viewer to a different website
70
Click-throughs
Store history
Magalog
45. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Poster panel
Storyboard
Repeating
Straight
46. The text of the message
Image transfer
4
Key words
Body copy
47. Finding the right person for the role
Body copy
Humor and emotion
Casting
Talent
48. What is the method by which the customer responds called?
Response device
Compiled list
Lists
leads which lead to sales
49. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Response device
Key frame
White space
Voice-over
50. Limitations to Radio: Cannot show product - __________ - difficult to test success
F
Stick to time
Dead
Forgettability