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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many inches wide is a typical newspaper column?
Navigation
12
Body copy
3 to 6
2. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Caption
Display copy
6
Closing pararaph
3. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Underlines
6
Phone number
Closing pararaph
4. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
On location
Your-name-here copy
F
Click-throughs
5. Something that gives customers one more reason to purchase your product
Email
Sweetener
Pace
Urgent
6. Small - often rectangular shaped graphic that appears at the top of a webpage.
Banner ad
Urgent
Image transfer
Overlines
7. In what shape do people view internet ads?
Compiled list
Sight bites
F
Dialogue
8. A mockup of a television commercial that uses still photos for the frames
Banner ad
Transit advertising
Pyramid style
Photoboard
9. Dont be redundant - Voice over should match on screen type - Dont use too many words
White space
Pyramid style
Headline
Soundtrack of TV
10. Self important copy that focuses on the company rather than the consumer
Repeating
Brag-and-boast copy
Middle
Key words
11. What should be put last in the radio ad?
Internet Advertising
3 to 6
Phone number
Repeating
12. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Vignette
Urgent
Captions
Sweetener
13. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Inserts
Store history
Back translation
Collateral materials
14. Limitations to Radio: Cannot show product - __________ - difficult to test success
Talent
Forgettability
Captions
Blind headline
15. What kind of radio ad strives for believability?
Dialogue
Aerial Banner
Response device
Key visual
16. Commercials are planned with segments of action that occur in a single location
Jingle
Key frame
Scenes
Headline
17. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Beginning or in the middle
Banner ad
Forgettability
Subheads
18. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Theater of the mind
12
Aerial Banner
Classified display advertisement
19. Image that conveys the heart of the concept
In-store advertising
Straight
Spam
Key visual
20. Internet ad copy should be written with most important information on top
Scenario
Pyramid style
Television script
Indirect-action headline
21. The act of clicking on a button on a website that takes the viewer to a different website
3 to 6
Response device
Click-throughs
4
22. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Photoboard
Interstate billboards size
Humor and emotion
Radio script
23. If direct mail does not so much generate sales - what does it instead generate?
Overlines
leads which lead to sales
Immediate Response
Collateral materials
24. 2 kinds of __________: free gift and bonus items
Radio script
Stick to time
Incentives
Navigation
25. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
In-store advertising
Beginning or in the middle
Facilitators
Direct Mail Advertising
26. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Sight bites
4
Dead
Indirect-action headline
27. How many words should there be on a billboard?
3 to 6
Sight bites
Incentives
70
28. Type that is set in larger sizes that is used to attract the reader's attention
Stick to time
Internet Advertising
Display copy
Incentives
29. How many inches wide total is a double newspaper page?
24
Identify advertiser or product
On location
Urgent
30. A concluding line that tells people how to buy the product
Call-outs
Letter
Call to action
24
31. Types of ___________: buses - bus benches - bus stop shelters
Transit advertising
Storyboard
Lead paragraph
Billboards
32. How many more times are electronic billboards more effective than poster panels?
Direct mail letter
Call to action
6
Pace
33. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Simple
3 to 6
White space
70
34. In radio advertising - the story is visualized in the listener's imagination
Theater of the mind
Photoboard
Urgent
Humor and emotion
35. A block of text separate from the main display copy and headline where the idea is presented
Call-outs
Story board
Flat rate
Immediate Response
36. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
White space
Hope
Classified display advertisement
Jingle
37. Advantages of _____________: Control - Flexibility - Appeal
Direct mail letter
Direct Mail Advertising
Humor and emotion
Key words
38. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Image transfer
Forgettability
Dead
Interstate billboards size
39. Headlines that aim to capture attention although they might not provide much information
Indirect-action headline
Sell product
Call-outs
Direct mail letter
40. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Short life span
Soundtrack of TV
Internet Advertising
Omnipresence
41. A headline that is straightforward and informative and leads to some kind of action
Banner ad
Vignette
Direct-action headline
Display copy
42. Customers who have already bought from you
Spam
Identify advertiser or product
70
House list
43. Presenting TV ads to others: Story board - Script - __________
Wall Mural
Captions
Storyboard
Scenario
44. All copywriting and all of advertisig is about giving _______.
Hope
Caption
Brag-and-boast copy
Spam
45. A series of frames sketched to illustrate how the story line will develop
Storyboard
Billboards
Vignette
Facilitators
46. Which part of the AIPI formula is the longest portion of radio ad?
Present sales message
Radio script
Testimonials
Click-throughs
47. 3:1 or 4:1 - ratio of _____________
24
Facilitators
Interstate billboards size
Your-name-here copy
48. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Voice-over
Underlines
Internet Advertising
Identify advertiser or product
49. A word or phrase typed into a search engine to find websites relevant to a certain topic
Classified display advertisement
Key words
Overlines
Storyboard
50. People who appear in television commercials
Talent
Flat rate
Point-of-purchase
Jingle