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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Other tips for Radio: ________ - Schedule wisely - Give all info
On location
Spam
Identify advertiser or product
Stick to time
2. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Repeating
Direct-action headline
Testimonials
Jingle
3. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Tone of voice
Letter
Interstate billboards size
Scenario
4. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Support Copy
Navigation
24
Point-of-purchase
5. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Present sales message
Simple
Voice-over
Navigation
6. The title of an ad; it is display copy set in large type to get the reader's attention
Magalog
Radio script
Headline
Captions
7. Advantages of _____________: Control - Flexibility - Appeal
Selling idea first
Direct Mail Advertising
Soundtrack of TV
Indirect-action headline
8. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Closing pararaph
Soundtrack of TV
White space
Transit advertising
9. How many pages is the typical direct mail ad?
Indirect-action headline
In-town billboards size
4
Dialogue
10. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Customer commitment
Subheads
Present sales message
Pace
11. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Vignette
Simple
12
Key frame
12. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Dead
Straight
Humor and emotion
Selling idea first
13. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Inserts
Present sales message
Subheads
Lead paragraph
14. In television - a voice that is coming from an unseen speaker
Off camera
Facilitators
F
Casting
15. Type that is set in larger sizes that is used to attract the reader's attention
Simple
In-town billboards size
Classified display advertisement
Display copy
16. Your competitor's customers
Interstate billboards size
Flat rate
Response list
Sight bites
17. Types of TV commercials Demonstration: Story - or Both - ________
Dead
Lead paragraph
Brag-and-boast copy
Testimonials
18. The written version of a television commercial specifying all the video and audio information
Magalog
Voice-over
Direct mail letter
Television script
19. What is the type of rate that is the same amount charge however long it is run?
Flat rate
Forgettability
Wall Mural
Pyramid style
20. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Billboards
Key frame
Vignette
Inserts
21. The text of the message
Body copy
Facilitators
Image transfer
Lists
22. Headlines that aim to capture attention although they might not provide much information
4
Key frame
Indirect-action headline
Off camera
23. A headline that is straightforward and informative and leads to some kind of action
Aerial Banner
Direct-action headline
Key visual
On location
24. Image that conveys the heart of the concept
Wall Mural
70
4
Key visual
25. Which part of the AIPI formula is the longest portion of radio ad?
Short life span
Caption
Phone number
Present sales message
26. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Attention
Image transfer
Present sales message
Incentives
27. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Jingle
Internet Advertising
Flat rate
Call-outs
28. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Facilitators
Store history
Jingle
Captions
29. 3:1 or 4:1 - ratio of _____________
Pyramid style
Sweetener
Interstate billboards size
Open rate
30. A word or phrase typed into a search engine to find websites relevant to a certain topic
Lists
Key words
Point-of-purchase
Adese
31. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Response list
Inserts
Omnipresence
Vignette
32. Text that explains what is happening in a corresponding photo or illustration
Inserts
Lead paragraph
Set
Captions
33. Types of billboards: _______ and electronic
12
Navigation
Stick to time
Poster panel
34. Types of ___________: buses - bus benches - bus stop shelters
Transit advertising
Magalog
F
Repeating
35. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Key frame
Beginning or in the middle
Urgent
Stick to time
36. Types of _____________:pop-out coupons and poin-of purchase
Store history
Dramatized
In-store advertising
Facilitators
37. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Storyboard
4
Adese
Underlines
38. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Key words
Collateral materials
70
Lead paragraph
39. Customers who have already bought from you
Direct-action headline
Call-outs
Open rate
House list
40. In radio advertising - the story is visualized in the listener's imagination
Transit advertising
Theater of the mind
Flat rate
Magalog
41. Text used to set the stage and lead into the headline of the copy
Overlines
70
On location
Facilitators
42. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Voice-over
Story board
In-town billboards size
Testimonials
43. What way of presenting a TV ad uses pictures and words?
Immediate Response
Captions
Jingle
Story board
44. An indirect headline that gives little information
Storyboard
Headline
Flat rate
Blind headline
45. What should be put last in the radio ad?
Phone number
Lead paragraph
Overlines
Letter
46. A written version of a radio commercial used to produce the commercial
Closing pararaph
Radio script
Set
White space
47. A constructed setting in which the action of a commercial takes place
Set
Blind headline
Key visual
House list
48. commercials set to music
Internet Advertising
6
Jingle
Talent
49. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Headline
Radio script
Navigation
Customer commitment
50. In what shape do people view internet ads?
Classified display advertisement
Body copy
Collateral materials
F