Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A headline that is straightforward and informative and leads to some kind of action






2. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






3. Advantages of _____________: Control - Flexibility - Appeal






4. A mockup of a television commercial that uses still photos for the frames






5. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






6. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






7. 2 kinds of __________: free gift and bonus items






8. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






9. How many inches wide total is a double newspaper page?






10. 2 1/4:1 - ratio of ___________






11. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






12. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






13. Limitations to Radio: Cannot show product - __________ - difficult to test success






14. What does POP stand for?






15. Text used to set the stage and lead into the headline of the copy






16. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






17. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






18. The visual of the ______________ include: headline - lead - sight bites






19. A constructed setting in which the action of a commercial takes place






20. A written version of a radio commercial used to produce the commercial






21. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






22. The written version of a television commercial specifying all the video and audio information






23. Types of _____________:pop-out coupons and poin-of purchase






24. Which part of the AIPI formula is the longest portion of radio ad?






25. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






26. Where should legal copy be buried in the radio ad?






27. All copywriting and all of advertisig is about giving _______.






28. If direct mail does not so much generate sales - what does it instead generate?






29. Dont be redundant - Voice over should match on screen type - Dont use too many words






30. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






31. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






32. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






33. Customers who have already bought from you






34. A block of text separate from the main display copy and headline where the idea is presented






35. Internet ad copy should be written with most important information on top






36. A series of frames sketched to illustrate how the story line will develop






37. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






38. What kind of radio ad often includes obsurd situations?






39. How many inches wide is a typical newspaper column?






40. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






41. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






42. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






43. How many percent of a newspaper is made up of ads?






44. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






45. commercials set to music






46. What is the type of rate that is based on space purchase and time it is run called?






47. In television - a voice that is coming from an unseen speaker






48. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






49. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






50. How many more times are electronic billboards more effective than poster panels?