Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






2. Internet ad copy should be written with most important information on top






3. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






4. Another word of email ads - Use with caution






5. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






6. Headlines that aim to capture attention although they might not provide much information






7. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






8. Small - often rectangular shaped graphic that appears at the top of a webpage.






9. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






10. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






11. commercials set to music






12. In what shape do people view internet ads?






13. The title of an ad; it is display copy set in large type to get the reader's attention






14. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






15. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






16. What is the type of rate that is based on space purchase and time it is run called?






17. An indirect headline that gives little information






18. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






19. Type that is set in larger sizes that is used to attract the reader's attention






20. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






21. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






22. Types of _____________:pop-out coupons and poin-of purchase






23. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






24. If direct mail does not so much generate sales - what does it instead generate?






25. Finding the right person for the role






26. Something that gives customers one more reason to purchase your product






27. A headline that is straightforward and informative and leads to some kind of action






28. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






29. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






30. A mockup of a television commercial that uses still photos for the frames






31. How many inches wide is a typical newspaper column?






32. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






33. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






34. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






35. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






36. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






37. Types of TV commercials Demonstration: Story - or Both - ________






38. What does POP stand for?






39. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






40. Your competitor's customers






41. What should be put last in the radio ad?






42. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






43. 2 1/4:1 - ratio of ___________






44. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






45. The visual of the ______________ include: headline - lead - sight bites






46. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






47. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






48. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






49. Where should legal copy be buried in the radio ad?






50. The text of the message