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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commercials are planned with segments of action that occur in a single location
Overlines
Sight bites
Scenes
Caption
2. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Dramatized
Inserts
Straight
4
3. A constructed setting in which the action of a commercial takes place
4
Set
Theater of the mind
Hope
4. How many inches wide is a typical newspaper column?
12
Photoboard
Present sales message
Interstate billboards size
5. Where should legal copy be buried in the radio ad?
In-town billboards size
Beginning or in the middle
Scenario
Sound effects
6. Where is the best palce to put the legal copy of the radio ad?
Wall Mural
Storyboard
Talent
Middle
7. 3:1 or 4:1 - ratio of _____________
Interstate billboards size
Flat rate
Dead
Key visual
8. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Image transfer
Support Copy
Schedule
Omnipresence
9. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Sight bites
In-store advertising
Attention
Internet Advertising
10. Which part of the AIPI formula is the longest portion of radio ad?
Direct mail letter
Call to action
Present sales message
Dead
11. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Headline
White space
Lists
Short life span
12. Lifelike imitations of sounds
Storyboard
4
Sound effects
Pace
13. Your competitor's customers
Attention
Key words
Transit advertising
Response list
14. In television - a voice that is coming from an unseen speaker
Aerial Banner
Key visual
Off camera
Call-outs
15. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Direct mail letter
Straight
Direct Mail Advertising
Your-name-here copy
16. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Click-throughs
Spam
Display copy
Urgent
17. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Sweetener
Support Copy
Attention
Sight bites
18. If direct mail does not so much generate sales - what does it instead generate?
Internet Advertising
Soundtrack of TV
Brag-and-boast copy
leads which lead to sales
19. How many more times are electronic billboards more effective than poster panels?
6
4
In-store advertising
Tone of voice
20. A block of text separate from the main display copy and headline where the idea is presented
Vignette
Call-outs
Straight
Scenes
21. The visual of the ______________ include: headline - lead - sight bites
Direct mail letter
Wall Mural
Caption
24
22. What should be put last in the radio ad?
Lead paragraph
Vignette
Pace
Phone number
23. In radio advertising - the story is visualized in the listener's imagination
Radio script
Lists
Key frame
Theater of the mind
24. Advantages of _____________: Control - Flexibility - Appeal
Display copy
Response list
Point-of-purchase
Direct Mail Advertising
25. Type that is set in larger sizes that is used to attract the reader's attention
Underlines
Display copy
Adese
Image transfer
26. Commercials shot outside the studio
Middle
On location
Wall Mural
Dramatized
27. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Store history
Phone number
Closing pararaph
On location
28. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Pyramid style
Letter
leads which lead to sales
Hope
29. Something that gives customers one more reason to purchase your product
Billboards
Sweetener
Captions
Letter
30. Finding the right person for the role
Schedule
Casting
Present sales message
Compiled list
31. Customers who have already bought from you
House list
Interstate billboards size
24
Dead
32. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Direct mail letter
12
Adese
Aerial Banner
33. A mockup of a television commercial that uses still photos for the frames
Brag-and-boast copy
Photoboard
Adese
Headline
34. What is the type of rate that is based on space purchase and time it is run called?
Magalog
Letter
Underlines
Open rate
35. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Sound effects
Customer commitment
Pace
Theater of the mind
36. Text that explains what is happening in a corresponding photo or illustration
Captions
12
Storyboard
Point-of-purchase
37. Self important copy that focuses on the company rather than the consumer
Brag-and-boast copy
Casting
Image transfer
Indirect-action headline
38. what is a classified ad that contains a photo called?
Incentives
Radio script
Classified display advertisement
70
39. Types of ___________: buses - bus benches - bus stop shelters
Humor and emotion
Transit advertising
Hope
24
40. Types of TV commercials Demonstration: Story - or Both - ________
F
3 to 6
Testimonials
12
41. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Internet Advertising
Call to action
Sweetener
Tone of voice
42. Presenting TV ads to others: Story board - Script - __________
Present sales message
Headline
Scenario
Interstate billboards size
43. Dont be redundant - Voice over should match on screen type - Dont use too many words
Soundtrack of TV
Lead paragraph
Forgettability
Lists
44. A series of frames sketched to illustrate how the story line will develop
Story board
Forgettability
Key words
Storyboard
45. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Vignette
Overlines
Response device
On location
46. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Underlines
F
Sound effects
Poster panel
47. All copywriting and all of advertisig is about giving _______.
Hope
Brag-and-boast copy
Display copy
Short life span
48. The act of clicking on a button on a website that takes the viewer to a different website
Click-throughs
Schedule
Beginning or in the middle
Facilitators
49. Types of _____________:pop-out coupons and poin-of purchase
Sweetener
Adese
In-store advertising
Transit advertising
50. The text of the message
12
Repeating
Body copy
Vignette