Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






2. How many words should there be on a billboard?






3. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






4. Dont be redundant - Voice over should match on screen type - Dont use too many words






5. Text used to set the stage and lead into the headline of the copy






6. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






7. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






8. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






9. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






10. Customers who have already bought from you






11. What does POP stand for?






12. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






13. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






14. Types of ___________: buses - bus benches - bus stop shelters






15. What is the type of rate that is the same amount charge however long it is run?






16. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






17. Image that conveys the heart of the concept






18. A block of text separate from the main display copy and headline where the idea is presented






19. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






20. The visual of the ______________ include: headline - lead - sight bites






21. Headlines that aim to capture attention although they might not provide much information






22. If direct mail does not so much generate sales - what does it instead generate?






23. The first line or paragraph of the body copy that is used to stimulate the reader's interest






24. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






25. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






26. In television - a voice that is coming from an unseen speaker






27. Finding the right person for the role






28. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






29. A series of frames sketched to illustrate how the story line will develop






30. Type that is set in larger sizes that is used to attract the reader's attention






31. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






32. Types of TV commercials Demonstration: Story - or Both - ________






33. In what shape do people view internet ads?






34. Internet ad copy should be written with most important information on top






35. Types of billboards: _______ and electronic






36. The title of an ad; it is display copy set in large type to get the reader's attention






37. Small - often rectangular shaped graphic that appears at the top of a webpage.






38. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






39. commercials set to music






40. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






41. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






42. Where should legal copy be buried in the radio ad?






43. What is the type of rate that is based on space purchase and time it is run called?






44. Commercials are planned with segments of action that occur in a single location






45. Another word of email ads - Use with caution






46. 2 1/4:1 - ratio of ___________






47. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






48. An indirect headline that gives little information






49. How many inches wide is a typical newspaper column?






50. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads