Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A mockup of a television commercial that uses still photos for the frames






2. Dont be redundant - Voice over should match on screen type - Dont use too many words






3. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






4. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






5. The title of an ad; it is display copy set in large type to get the reader's attention






6. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






7. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






8. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






9. A constructed setting in which the action of a commercial takes place






10. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






11. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






12. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






13. In television - a voice that is coming from an unseen speaker






14. Image that conveys the heart of the concept






15. Where should legal copy be buried in the radio ad?






16. A written version of a radio commercial used to produce the commercial






17. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






18. Advantages of _____________: Control - Flexibility - Appeal






19. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






20. Your competitor's customers






21. Internet ad copy should be written with most important information on top






22. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






23. The text of the message






24. Lifelike imitations of sounds






25. How many more times are electronic billboards more effective than poster panels?






26. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






27. A headline that is straightforward and informative and leads to some kind of action






28. The visual of the ______________ include: headline - lead - sight bites






29. An indirect headline that gives little information






30. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






31. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






32. In what shape do people view internet ads?






33. what is a classified ad that contains a photo called?






34. In radio advertising - the story is visualized in the listener's imagination






35. List of contacts that you purchase from companies that put these lists together






36. People who appear in television commercials






37. Self important copy that focuses on the company rather than the consumer






38. Small - often rectangular shaped graphic that appears at the top of a webpage.






39. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






40. 2 kinds of __________: free gift and bonus items






41. Presenting TV ads to others: Story board - Script - __________






42. All copywriting and all of advertisig is about giving _______.






43. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






44. Text used to set the stage and lead into the headline of the copy






45. If direct mail does not so much generate sales - what does it instead generate?






46. How many inches wide is a typical newspaper column?






47. Where is the best palce to put the legal copy of the radio ad?






48. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






49. What is the method by which the customer responds called?






50. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation