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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Small - often rectangular shaped graphic that appears at the top of a webpage.
Banner ad
Identify advertiser or product
Jingle
Pyramid style
2. What is the type of rate that is the same amount charge however long it is run?
Inserts
Soundtrack of TV
Lead paragraph
Flat rate
3. In which part of the AIPI formula should you repeat the prodcut and company name?
Inserts
Call to action
Identify advertiser or product
24
4. Types of TV commercials Demonstration: Story - or Both - ________
Omnipresence
Support Copy
Underlines
Testimonials
5. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Present sales message
Pyramid style
Incentives
Subheads
6. 3:1 or 4:1 - ratio of _____________
Your-name-here copy
Interstate billboards size
Aerial Banner
70
7. A word or phrase typed into a search engine to find websites relevant to a certain topic
Direct Mail Advertising
Soundtrack of TV
Key words
Email
8. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Aerial Banner
Adese
Vignette
Image transfer
9. The text of the message
Vignette
Body copy
Lists
Talent
10. How many percent of a newspaper is made up of ads?
3 to 6
Caption
Jingle
70
11. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Caption
Banner ad
Urgent
Straight
12. 2 kinds of __________: free gift and bonus items
Magalog
Dialogue
Sound effects
Incentives
13. Finding the right person for the role
Spam
Navigation
Casting
Email
14. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Your-name-here copy
Incentives
Middle
Adese
15. what is a classified ad that contains a photo called?
Underlines
Aerial Banner
Phone number
Classified display advertisement
16. All copywriting and all of advertisig is about giving _______.
Set
Urgent
Hope
Talent
17. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Forgettability
Magalog
F
Key visual
18. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Sight bites
Vignette
Subheads
Key frame
19. What is the method by which the customer responds called?
Response device
Key words
Key visual
Key frame
20. How many inches wide total is a double newspaper page?
24
Support Copy
Immediate Response
Compiled list
21. Limitations to Radio: Cannot show product - __________ - difficult to test success
Beginning or in the middle
White space
Forgettability
Tone of voice
22. An indirect headline that gives little information
Dead
Blind headline
Direct-action headline
Humor and emotion
23. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
Phone number
Sweetener
Compiled list
24. How many more times are electronic billboards more effective than poster panels?
Sweetener
6
Blind headline
Spam
25. Text that explains what is happening in a corresponding photo or illustration
Collateral materials
Captions
4
Wall Mural
26. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
On location
Selling idea first
Pace
Middle
27. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Pyramid style
Indirect-action headline
Inserts
70
28. Type that is set in larger sizes that is used to attract the reader's attention
Display copy
Key visual
In-store advertising
Direct mail letter
29. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Back translation
Key visual
Storyboard
Letter
30. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Vignette
Support Copy
Billboards
leads which lead to sales
31. In what shape do people view internet ads?
Dialogue
Pyramid style
House list
F
32. Another word of email ads - Use with caution
Spam
12
Scenes
Set
33. Something that gives customers one more reason to purchase your product
Closing pararaph
24
Sweetener
Sight bites
34. Types of _____________:pop-out coupons and poin-of purchase
Vignette
Set
Beginning or in the middle
In-store advertising
35. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Captions
Attention
Customer commitment
Email
36. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Vignette
Tone of voice
Direct Mail Advertising
Letter
37. A block of text separate from the main display copy and headline where the idea is presented
Call-outs
Hope
Jingle
70
38. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Brag-and-boast copy
Forgettability
Off camera
Immediate Response
39. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Flat rate
Humor and emotion
Dramatized
Display copy
40. Commercials shot outside the studio
On location
Attention
Billboards
White space
41. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Theater of the mind
Simple
Aerial Banner
Immediate Response
42. In television - a voice that is coming from an unseen speaker
Overlines
Wall Mural
Immediate Response
Off camera
43. How fast or slow the action progresses in a commercial
Blind headline
Pace
Compiled list
F
44. A series of frames sketched to illustrate how the story line will develop
Direct Mail Advertising
Storyboard
Collateral materials
Open rate
45. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Adese
Direct mail letter
Sight bites
Response list
46. The visual of the ______________ include: headline - lead - sight bites
Dramatized
3 to 6
Storyboard
Direct mail letter
47. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Jingle
Short life span
Humor and emotion
Pace
48. Advantages of _____________: Control - Flexibility - Appeal
Direct Mail Advertising
F
Phone number
Straight
49. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Dialogue
Omnipresence
Scenes
Billboards
50. Internet ad copy should be written with most important information on top
Call-outs
Pyramid style
Key visual
Inserts