Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






2. 2 kinds of __________: free gift and bonus items






3. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






4. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






5. what is a classified ad that contains a photo called?






6. 3:1 or 4:1 - ratio of _____________






7. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






8. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






9. A headline that is straightforward and informative and leads to some kind of action






10. The title of an ad; it is display copy set in large type to get the reader's attention






11. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






12. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






13. In what shape do people view internet ads?






14. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






15. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






16. An indirect headline that gives little information






17. commercials set to music






18. 2 fold message of newspaper ad: _____ - sell at a particular store






19. A mockup of a television commercial that uses still photos for the frames






20. Where is the best palce to put the legal copy of the radio ad?






21. Presenting TV ads to others: Story board - Script - __________






22. How many more times are electronic billboards more effective than poster panels?






23. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






24. A word or phrase typed into a search engine to find websites relevant to a certain topic






25. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






26. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






27. Commercials are planned with segments of action that occur in a single location






28. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






29. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






30. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






31. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






32. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






33. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






34. What kind of radio ad often includes obsurd situations?






35. The act of clicking on a button on a website that takes the viewer to a different website






36. Headlines that aim to capture attention although they might not provide much information






37. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






38. What does POP stand for?






39. What should be put last in the radio ad?






40. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






41. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






42. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






43. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






44. How many words should there be on a billboard?






45. Your competitor's customers






46. A block of text separate from the main display copy and headline where the idea is presented






47. How fast or slow the action progresses in a commercial






48. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






49. How many inches wide total is a double newspaper page?






50. The written version of a television commercial specifying all the video and audio information