Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






2. How many pages is the typical direct mail ad?






3. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






4. commercials set to music






5. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






6. A block of text separate from the main display copy and headline where the idea is presented






7. A series of frames sketched to illustrate how the story line will develop






8. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






9. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






10. How many words should there be on a billboard?






11. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






12. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






13. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






14. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






15. Types of billboards: _______ and electronic






16. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






17. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






18. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






19. A mockup of a television commercial that uses still photos for the frames






20. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






21. What kind of radio ad often includes obsurd situations?






22. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






23. Internet ad copy should be written with most important information on top






24. A constructed setting in which the action of a commercial takes place






25. Text used to set the stage and lead into the headline of the copy






26. Commercials are planned with segments of action that occur in a single location






27. Your competitor's customers






28. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






29. What kind of radio ad strives for believability?






30. 2 1/4:1 - ratio of ___________






31. Finding the right person for the role






32. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






33. A concluding line that tells people how to buy the product






34. The first line or paragraph of the body copy that is used to stimulate the reader's interest






35. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






36. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






37. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






38. Lifelike imitations of sounds






39. Headlines that aim to capture attention although they might not provide much information






40. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






41. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






42. Types of TV commercials Demonstration: Story - or Both - ________






43. List of contacts that you purchase from companies that put these lists together






44. Commercials shot outside the studio






45. What is the type of rate that is based on space purchase and time it is run called?






46. In which part of the AIPI formula should you repeat the prodcut and company name?






47. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






48. Which part of the AIPI formula is the longest portion of radio ad?






49. What should be put last in the radio ad?






50. Test used to elaborate on the idea in the headline and serve as a transition in the body copy