Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






2. 2 kinds of __________: free gift and bonus items






3. Customers who have already bought from you






4. Commercials shot outside the studio






5. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






6. Limitations to Radio: Cannot show product - __________ - difficult to test success






7. Formula writing that uses cliches - generalities - stock phrases - and superlatives






8. The visual of the ______________ include: headline - lead - sight bites






9. Another word of email ads - Use with caution






10. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






11. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






12. Types of ___________: buses - bus benches - bus stop shelters






13. Presenting TV ads to others: Story board - Script - __________






14. In which part of the AIPI formula should you repeat the prodcut and company name?






15. A concluding line that tells people how to buy the product






16. How many words should there be on a billboard?






17. Dont be redundant - Voice over should match on screen type - Dont use too many words






18. what is a classified ad that contains a photo called?






19. A word or phrase typed into a search engine to find websites relevant to a certain topic






20. Headlines that aim to capture attention although they might not provide much information






21. Internet ad copy should be written with most important information on top






22. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






23. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






24. The title of an ad; it is display copy set in large type to get the reader's attention






25. Image that conveys the heart of the concept






26. List of contacts that you purchase from companies that put these lists together






27. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






28. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






29. What way of presenting a TV ad uses pictures and words?






30. The first line or paragraph of the body copy that is used to stimulate the reader's interest






31. Where is the best palce to put the legal copy of the radio ad?






32. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






33. Text that explains what is happening in a corresponding photo or illustration






34. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






35. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






36. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






37. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






38. The written version of a television commercial specifying all the video and audio information






39. Lifelike imitations of sounds






40. Advantages of _____________: Control - Flexibility - Appeal






41. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






42. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






43. A constructed setting in which the action of a commercial takes place






44. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






45. What is the type of rate that is based on space purchase and time it is run called?






46. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






47. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






48. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






49. All copywriting and all of advertisig is about giving _______.






50. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action