Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Text that explains what is happening in a corresponding photo or illustration






2. Something that gives customers one more reason to purchase your product






3. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






4. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






5. Customers who have already bought from you






6. The text of the message






7. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






8. Text used to set the stage and lead into the headline of the copy






9. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






10. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






11. The written version of a television commercial specifying all the video and audio information






12. A written version of a radio commercial used to produce the commercial






13. What way of presenting a TV ad uses pictures and words?






14. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






15. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






16. what is a classified ad that contains a photo called?






17. In radio advertising - the story is visualized in the listener's imagination






18. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






19. A word or phrase typed into a search engine to find websites relevant to a certain topic






20. In television - a voice that is coming from an unseen speaker






21. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






22. 2 fold message of newspaper ad: _____ - sell at a particular store






23. Headlines that aim to capture attention although they might not provide much information






24. What is the type of rate that is the same amount charge however long it is run?






25. Types of TV commercials Demonstration: Story - or Both - ________






26. What should be put last in the radio ad?






27. Type that is set in larger sizes that is used to attract the reader's attention






28. If direct mail does not so much generate sales - what does it instead generate?






29. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






30. Types of ___________: buses - bus benches - bus stop shelters






31. Advantages of _____________: Control - Flexibility - Appeal






32. Commercials shot outside the studio






33. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






34. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






35. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






36. A headline that is straightforward and informative and leads to some kind of action






37. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






38. Your competitor's customers






39. How fast or slow the action progresses in a commercial






40. The act of clicking on a button on a website that takes the viewer to a different website






41. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






42. The title of an ad; it is display copy set in large type to get the reader's attention






43. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






44. Formula writing that uses cliches - generalities - stock phrases - and superlatives






45. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






46. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






47. 3:1 or 4:1 - ratio of _____________






48. What kind of radio ad often includes obsurd situations?






49. Internet ad copy should be written with most important information on top






50. The visual of the ______________ include: headline - lead - sight bites