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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In radio advertising - the story is visualized in the listener's imagination
Call to action
Television script
Photoboard
Theater of the mind
2. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Underlines
Back translation
Interstate billboards size
Internet Advertising
3. what is a classified ad that contains a photo called?
Pyramid style
Wall Mural
Classified display advertisement
Storyboard
4. How many words should there be on a billboard?
Customer commitment
Brag-and-boast copy
Overlines
3 to 6
5. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Incentives
Tone of voice
Theater of the mind
Identify advertiser or product
6. Types of TV commercials Demonstration: Story - or Both - ________
Display copy
Response device
Testimonials
Dead
7. Internet ad copy should be written with most important information on top
Image transfer
Vignette
Pyramid style
4
8. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Dead
Aerial Banner
Photoboard
Brag-and-boast copy
9. Presenting TV ads to others: Story board - Script - __________
Repeating
Scenario
Direct-action headline
Forgettability
10. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Dead
Internet Advertising
Inserts
3 to 6
11. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Key frame
Key visual
Back translation
Direct-action headline
12. Headlines that aim to capture attention although they might not provide much information
Navigation
Sell product
Facilitators
Indirect-action headline
13. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Back translation
Lists
House list
Schedule
14. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Headline
Underlines
Phone number
Key frame
15. Self important copy that focuses on the company rather than the consumer
Response list
Direct-action headline
Brag-and-boast copy
Sweetener
16. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Key words
Key visual
Email
Forgettability
17. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Vignette
Repeating
12
Lists
18. Commercials shot outside the studio
Key visual
Caption
In-town billboards size
On location
19. How many inches wide total is a double newspaper page?
24
Immediate Response
Classified display advertisement
Scenes
20. In what shape do people view internet ads?
Call-outs
Direct Mail Advertising
Voice-over
F
21. The act of clicking on a button on a website that takes the viewer to a different website
Aerial Banner
Headline
Click-throughs
Back translation
22. Small - often rectangular shaped graphic that appears at the top of a webpage.
Email
Back translation
Dramatized
Banner ad
23. A concluding line that tells people how to buy the product
Adese
Call to action
Sound effects
Indirect-action headline
24. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Direct Mail Advertising
Theater of the mind
Radio script
Urgent
25. What is the type of rate that is the same amount charge however long it is run?
Immediate Response
Flat rate
Facilitators
6
26. Types of _____________:pop-out coupons and poin-of purchase
Incentives
In-store advertising
Customer commitment
Vignette
27. Your competitor's customers
Response list
Blind headline
Headline
Lists
28. Types of ___________: buses - bus benches - bus stop shelters
Lead paragraph
Brag-and-boast copy
Subheads
Transit advertising
29. What kind of radio ad often includes obsurd situations?
Closing pararaph
Hope
Vignette
Dramatized
30. A series of frames sketched to illustrate how the story line will develop
Caption
Immediate Response
Storyboard
leads which lead to sales
31. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Banner ad
Radio script
Internet Advertising
Attention
32. Type that is set in larger sizes that is used to attract the reader's attention
Display copy
3 to 6
Stick to time
Blind headline
33. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Sound effects
Support Copy
Talent
Subheads
34. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Facilitators
Support Copy
Letter
Navigation
35. How many more times are electronic billboards more effective than poster panels?
6
Point-of-purchase
Immediate Response
Customer commitment
36. The visual of the ______________ include: headline - lead - sight bites
Wall Mural
Direct mail letter
Headline
Response device
37. What is the method by which the customer responds called?
Present sales message
Dead
Response device
Response list
38. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
6
12
Direct mail letter
Immediate Response
39. How many pages is the typical direct mail ad?
Classified display advertisement
Sell product
4
Key visual
40. 2 kinds of __________: free gift and bonus items
Incentives
Internet Advertising
Lead paragraph
Magalog
41. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Headline
Soundtrack of TV
Short life span
Overlines
42. A written version of a radio commercial used to produce the commercial
Blind headline
Response list
Radio script
Omnipresence
43. What kind of radio ad strives for believability?
Dialogue
White space
On location
Storyboard
44. How many inches wide is a typical newspaper column?
Adese
12
Tone of voice
Call to action
45. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Schedule
Compiled list
Radio script
Vignette
46. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Tone of voice
Voice-over
Repeating
Underlines
47. 2 fold message of newspaper ad: _____ - sell at a particular store
Overlines
Pace
Letter
Sell product
48. Another word of email ads - Use with caution
House list
Classified display advertisement
Spam
Story board
49. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Support Copy
Wall Mural
Closing pararaph
Inserts
50. A block of text separate from the main display copy and headline where the idea is presented
Inserts
Storyboard
Adese
Call-outs