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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Which part of the AIPI formula is the longest portion of radio ad?
Present sales message
Soundtrack of TV
Vignette
Internet Advertising
2. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
Caption
24
Lead paragraph
3. Advantages of _____________: Control - Flexibility - Appeal
Direct Mail Advertising
Inserts
Brag-and-boast copy
Incentives
4. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Straight
Adese
Store history
Voice-over
5. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Wall Mural
Sight bites
Key visual
Dead
6. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Store history
Straight
Urgent
Adese
7. Self important copy that focuses on the company rather than the consumer
Brag-and-boast copy
Simple
Dead
F
8. A written version of a radio commercial used to produce the commercial
Open rate
Headline
Radio script
Identify advertiser or product
9. Where should legal copy be buried in the radio ad?
Subheads
Tone of voice
Beginning or in the middle
Point-of-purchase
10. Other tips for Radio: ________ - Schedule wisely - Give all info
Open rate
Display copy
Stick to time
Aerial Banner
11. Presenting TV ads to others: Story board - Script - __________
Captions
Wall Mural
Sound effects
Scenario
12. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Click-throughs
Immediate Response
Body copy
Customer commitment
13. In what shape do people view internet ads?
Humor and emotion
6
F
Voice-over
14. commercials set to music
Stick to time
Direct Mail Advertising
Dramatized
Jingle
15. Dont be redundant - Voice over should match on screen type - Dont use too many words
Soundtrack of TV
Sweetener
Dialogue
Response list
16. Image that conveys the heart of the concept
On location
Key visual
Click-throughs
Straight
17. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Selling idea first
Identify advertiser or product
Jingle
Tone of voice
18. How many inches wide total is a double newspaper page?
24
Urgent
Talent
Forgettability
19. Commercials shot outside the studio
Key visual
Wall Mural
On location
Direct Mail Advertising
20. 2 kinds of __________: free gift and bonus items
Incentives
Key words
Casting
Letter
21. Type that is set in larger sizes that is used to attract the reader's attention
Billboards
Letter
Display copy
Indirect-action headline
22. The act of clicking on a button on a website that takes the viewer to a different website
6
Internet Advertising
Attention
Click-throughs
23. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Wall Mural
Banner ad
Indirect-action headline
Inserts
24. Finding the right person for the role
Story board
Casting
Vignette
Attention
25. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Billboards
Identify advertiser or product
White space
Flat rate
26. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Display copy
Story board
Magalog
Adese
27. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Set
Store history
F
Back translation
28. 2 1/4:1 - ratio of ___________
Attention
In-town billboards size
Interstate billboards size
Scenes
29. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Letter
Set
Voice-over
Straight
30. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Theater of the mind
Response list
Short life span
Point-of-purchase
31. Types of ___________: buses - bus benches - bus stop shelters
Straight
Flat rate
Attention
Transit advertising
32. Text that explains what is happening in a corresponding photo or illustration
Sell product
Response device
Captions
House list
33. Headlines that aim to capture attention although they might not provide much information
Indirect-action headline
Lists
Off camera
Direct-action headline
34. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Omnipresence
Overlines
Present sales message
Direct-action headline
35. What kind of radio ad strives for believability?
Dialogue
12
Short life span
On location
36. How many more times are electronic billboards more effective than poster panels?
6
Urgent
Support Copy
Closing pararaph
37. How many percent of a newspaper is made up of ads?
3 to 6
70
Spam
Lists
38. Customers who have already bought from you
Sound effects
House list
Simple
Banner ad
39. Your competitor's customers
White space
Response list
Letter
Transit advertising
40. Where is the best palce to put the legal copy of the radio ad?
Pyramid style
Middle
Off camera
Omnipresence
41. All copywriting and all of advertisig is about giving _______.
Pyramid style
Radio script
Repeating
Hope
42. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
House list
Lists
Incentives
Image transfer
43. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Closing pararaph
Casting
Forgettability
White space
44. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
12
Aerial Banner
Dead
Magalog
45. what is a classified ad that contains a photo called?
Classified display advertisement
6
Back translation
Support Copy
46. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Collateral materials
Aerial Banner
Navigation
Incentives
47. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Store history
Email
Compiled list
Caption
48. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Selling idea first
Poster panel
Jingle
Billboards
49. The title of an ad; it is display copy set in large type to get the reader's attention
Customer commitment
Magalog
Headline
Scenes
50. What is the type of rate that is based on space purchase and time it is run called?
Identify advertiser or product
Call to action
Open rate
Classified display advertisement