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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The act of clicking on a button on a website that takes the viewer to a different website
Click-throughs
6
Stick to time
Banner ad
2. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
6
Customer commitment
Set
Lists
3. Limitations to Radio: Cannot show product - __________ - difficult to test success
Click-throughs
Forgettability
Scenario
Immediate Response
4. Something that gives customers one more reason to purchase your product
Email
Caption
Immediate Response
Sweetener
5. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Attention
Aerial Banner
Straight
Storyboard
6. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Identify advertiser or product
Sound effects
Image transfer
Underlines
7. Small - often rectangular shaped graphic that appears at the top of a webpage.
Sound effects
Banner ad
F
Testimonials
8. Commercials are planned with segments of action that occur in a single location
Scenes
Transit advertising
Underlines
Schedule
9. Types of ___________: buses - bus benches - bus stop shelters
Storyboard
Transit advertising
Dramatized
Identify advertiser or product
10. How many pages is the typical direct mail ad?
Direct Mail Advertising
Call to action
Story board
4
11. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Middle
Vignette
Your-name-here copy
Storyboard
12. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Closing pararaph
F
Call-outs
Navigation
13. How many words should there be on a billboard?
Present sales message
Email
Stick to time
3 to 6
14. 3:1 or 4:1 - ratio of _____________
Radio script
Sight bites
Interstate billboards size
Off camera
15. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Photoboard
Navigation
Immediate Response
70
16. Text used to set the stage and lead into the headline of the copy
24
House list
Interstate billboards size
Overlines
17. In television - a voice that is coming from an unseen speaker
Off camera
Direct mail letter
Direct-action headline
Incentives
18. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Dialogue
Vignette
Aerial Banner
House list
19. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Closing pararaph
Navigation
Present sales message
Headline
20. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Underlines
Jingle
Compiled list
Indirect-action headline
21. The title of an ad; it is display copy set in large type to get the reader's attention
Television script
Repeating
Identify advertiser or product
Headline
22. Image that conveys the heart of the concept
Underlines
F
Forgettability
Key visual
23. A block of text separate from the main display copy and headline where the idea is presented
Captions
Closing pararaph
Call-outs
Direct Mail Advertising
24. Advantages of _____________: Control - Flexibility - Appeal
Omnipresence
Direct Mail Advertising
Store history
Forgettability
25. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Radio script
Click-throughs
Adese
House list
26. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Urgent
Navigation
4
Set
27. A written version of a radio commercial used to produce the commercial
Repeating
Direct-action headline
Radio script
Dialogue
28. What way of presenting a TV ad uses pictures and words?
Story board
Direct mail letter
Headline
24
29. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Key frame
Transit advertising
Vignette
Classified display advertisement
30. 2 kinds of __________: free gift and bonus items
Incentives
Repeating
Store history
4
31. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Letter
Forgettability
Your-name-here copy
Attention
32. A word or phrase typed into a search engine to find websites relevant to a certain topic
Attention
Banner ad
Key words
Lists
33. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Open rate
Selling idea first
White space
3 to 6
34. 2 fold message of newspaper ad: _____ - sell at a particular store
Sweetener
Direct Mail Advertising
Store history
Sell product
35. Dont be redundant - Voice over should match on screen type - Dont use too many words
Headline
Open rate
Soundtrack of TV
12
36. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Straight
Casting
Pyramid style
Facilitators
37. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
12
Flat rate
Sight bites
Repeating
38. Types of TV commercials Demonstration: Story - or Both - ________
Call-outs
Testimonials
4
70
39. In which part of the AIPI formula should you repeat the prodcut and company name?
Omnipresence
Phone number
Identify advertiser or product
Call-outs
40. A series of frames sketched to illustrate how the story line will develop
Storyboard
Email
Dramatized
Story board
41. How many inches wide is a typical newspaper column?
Schedule
12
Phone number
Subheads
42. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Selling idea first
Dialogue
Middle
Overlines
43. what is a classified ad that contains a photo called?
Scenes
Storyboard
Classified display advertisement
Selling idea first
44. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Scenes
Billboards
Direct mail letter
Television script
45. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Dead
Lead paragraph
Call to action
3 to 6
46. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Stick to time
Your-name-here copy
Magalog
Navigation
47. Finding the right person for the role
Store history
Casting
Response device
Email
48. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Blind headline
Collateral materials
Indirect-action headline
Pyramid style
49. What should be put last in the radio ad?
Back translation
Open rate
Phone number
Support Copy
50. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Simple
Overlines
Pace
Straight