Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






2. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






3. Customers who have already bought from you






4. How many words should there be on a billboard?






5. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






6. Small - often rectangular shaped graphic that appears at the top of a webpage.






7. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






8. Finding the right person for the role






9. How many inches wide is a typical newspaper column?






10. Limitations to Radio: Cannot show product - __________ - difficult to test success






11. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






12. List of contacts that you purchase from companies that put these lists together






13. How many percent of a newspaper is made up of ads?






14. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






15. commercials set to music






16. What way of presenting a TV ad uses pictures and words?






17. 2 1/4:1 - ratio of ___________






18. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






19. what is a classified ad that contains a photo called?






20. In television - a voice that is coming from an unseen speaker






21. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






22. Text that explains what is happening in a corresponding photo or illustration






23. The text of the message






24. How many more times are electronic billboards more effective than poster panels?






25. Self important copy that focuses on the company rather than the consumer






26. What is the type of rate that is based on space purchase and time it is run called?






27. A written version of a radio commercial used to produce the commercial






28. An indirect headline that gives little information






29. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






30. Commercials shot outside the studio






31. Which part of the AIPI formula is the longest portion of radio ad?






32. People who appear in television commercials






33. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






34. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






35. Advantages of _____________: Control - Flexibility - Appeal






36. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






37. The written version of a television commercial specifying all the video and audio information






38. What should be put last in the radio ad?






39. Types of billboards: _______ and electronic






40. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






41. Types of TV commercials Demonstration: Story - or Both - ________






42. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






43. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






44. If direct mail does not so much generate sales - what does it instead generate?






45. Another word of email ads - Use with caution






46. What kind of radio ad strives for believability?






47. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






48. The visual of the ______________ include: headline - lead - sight bites






49. A headline that is straightforward and informative and leads to some kind of action






50. 2 kinds of __________: free gift and bonus items