Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Formula writing that uses cliches - generalities - stock phrases - and superlatives






2. Commercials shot outside the studio






3. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






4. How many percent of a newspaper is made up of ads?






5. If direct mail does not so much generate sales - what does it instead generate?






6. What is the type of rate that is the same amount charge however long it is run?






7. 2 1/4:1 - ratio of ___________






8. Image that conveys the heart of the concept






9. What is the method by which the customer responds called?






10. Limitations to Radio: Cannot show product - __________ - difficult to test success






11. In television - a voice that is coming from an unseen speaker






12. 2 fold message of newspaper ad: _____ - sell at a particular store






13. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






14. 3:1 or 4:1 - ratio of _____________






15. The first line or paragraph of the body copy that is used to stimulate the reader's interest






16. commercials set to music






17. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






18. What way of presenting a TV ad uses pictures and words?






19. Lifelike imitations of sounds






20. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






21. The title of an ad; it is display copy set in large type to get the reader's attention






22. List of contacts that you purchase from companies that put these lists together






23. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






24. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






25. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






26. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






27. How fast or slow the action progresses in a commercial






28. How many inches wide is a typical newspaper column?






29. Another word of email ads - Use with caution






30. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






31. Which part of the AIPI formula is the longest portion of radio ad?






32. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






33. A concluding line that tells people how to buy the product






34. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






35. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






36. Internet ad copy should be written with most important information on top






37. People who appear in television commercials






38. 2 kinds of __________: free gift and bonus items






39. Type that is set in larger sizes that is used to attract the reader's attention






40. what is a classified ad that contains a photo called?






41. Commercials are planned with segments of action that occur in a single location






42. How many inches wide total is a double newspaper page?






43. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






44. In what shape do people view internet ads?






45. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






46. Types of billboards: _______ and electronic






47. Other tips for Radio: ________ - Schedule wisely - Give all info






48. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






49. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






50. What is the type of rate that is based on space purchase and time it is run called?