Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The act of clicking on a button on a website that takes the viewer to a different website






2. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






3. Limitations to Radio: Cannot show product - __________ - difficult to test success






4. Something that gives customers one more reason to purchase your product






5. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






6. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






7. Small - often rectangular shaped graphic that appears at the top of a webpage.






8. Commercials are planned with segments of action that occur in a single location






9. Types of ___________: buses - bus benches - bus stop shelters






10. How many pages is the typical direct mail ad?






11. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






12. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






13. How many words should there be on a billboard?






14. 3:1 or 4:1 - ratio of _____________






15. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






16. Text used to set the stage and lead into the headline of the copy






17. In television - a voice that is coming from an unseen speaker






18. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






19. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






20. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






21. The title of an ad; it is display copy set in large type to get the reader's attention






22. Image that conveys the heart of the concept






23. A block of text separate from the main display copy and headline where the idea is presented






24. Advantages of _____________: Control - Flexibility - Appeal






25. Formula writing that uses cliches - generalities - stock phrases - and superlatives






26. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






27. A written version of a radio commercial used to produce the commercial






28. What way of presenting a TV ad uses pictures and words?






29. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






30. 2 kinds of __________: free gift and bonus items






31. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






32. A word or phrase typed into a search engine to find websites relevant to a certain topic






33. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






34. 2 fold message of newspaper ad: _____ - sell at a particular store






35. Dont be redundant - Voice over should match on screen type - Dont use too many words






36. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






37. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






38. Types of TV commercials Demonstration: Story - or Both - ________






39. In which part of the AIPI formula should you repeat the prodcut and company name?






40. A series of frames sketched to illustrate how the story line will develop






41. How many inches wide is a typical newspaper column?






42. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






43. what is a classified ad that contains a photo called?






44. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






45. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






46. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






47. Finding the right person for the role






48. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






49. What should be put last in the radio ad?






50. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move