Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






2. What does POP stand for?






3. A written version of a radio commercial used to produce the commercial






4. What is the method by which the customer responds called?






5. 2 kinds of __________: free gift and bonus items






6. An indirect headline that gives little information






7. Types of TV commercials Demonstration: Story - or Both - ________






8. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






9. Commercials shot outside the studio






10. Where is the best palce to put the legal copy of the radio ad?






11. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






12. Finding the right person for the role






13. In which part of the AIPI formula should you repeat the prodcut and company name?






14. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






15. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






16. In radio advertising - the story is visualized in the listener's imagination






17. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






18. 2 fold message of newspaper ad: _____ - sell at a particular store






19. Formula writing that uses cliches - generalities - stock phrases - and superlatives






20. People who appear in television commercials






21. Types of ___________: buses - bus benches - bus stop shelters






22. The act of clicking on a button on a website that takes the viewer to a different website






23. How many more times are electronic billboards more effective than poster panels?






24. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






25. Headlines that aim to capture attention although they might not provide much information






26. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






27. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






28. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






29. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






30. The title of an ad; it is display copy set in large type to get the reader's attention






31. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






32. How many inches wide total is a double newspaper page?






33. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






34. A constructed setting in which the action of a commercial takes place






35. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






36. Customers who have already bought from you






37. Presenting TV ads to others: Story board - Script - __________






38. What is the type of rate that is based on space purchase and time it is run called?






39. How many inches wide is a typical newspaper column?






40. Dont be redundant - Voice over should match on screen type - Dont use too many words






41. Commercials are planned with segments of action that occur in a single location






42. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






43. If direct mail does not so much generate sales - what does it instead generate?






44. Another word of email ads - Use with caution






45. A block of text separate from the main display copy and headline where the idea is presented






46. A mockup of a television commercial that uses still photos for the frames






47. Image that conveys the heart of the concept






48. A headline that is straightforward and informative and leads to some kind of action






49. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






50. Types of _____________:pop-out coupons and poin-of purchase