Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A block of text separate from the main display copy and headline where the idea is presented






2. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






3. Internet ad copy should be written with most important information on top






4. Small - often rectangular shaped graphic that appears at the top of a webpage.






5. What kind of radio ad often includes obsurd situations?






6. Finding the right person for the role






7. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






8. A mockup of a television commercial that uses still photos for the frames






9. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






10. The written version of a television commercial specifying all the video and audio information






11. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






12. Where is the best palce to put the legal copy of the radio ad?






13. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






14. Types of billboards: _______ and electronic






15. Another word of email ads - Use with caution






16. Text used to set the stage and lead into the headline of the copy






17. What is the type of rate that is based on space purchase and time it is run called?






18. Your competitor's customers






19. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






20. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






21. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






22. How many words should there be on a billboard?






23. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






24. Types of ___________: buses - bus benches - bus stop shelters






25. Types of _____________:pop-out coupons and poin-of purchase






26. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






27. In radio advertising - the story is visualized in the listener's imagination






28. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






29. Presenting TV ads to others: Story board - Script - __________






30. Commercials shot outside the studio






31. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






32. What should be put last in the radio ad?






33. Formula writing that uses cliches - generalities - stock phrases - and superlatives






34. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






35. What way of presenting a TV ad uses pictures and words?






36. Limitations to Radio: Cannot show product - __________ - difficult to test success






37. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






38. Other tips for Radio: ________ - Schedule wisely - Give all info






39. A series of frames sketched to illustrate how the story line will develop






40. List of contacts that you purchase from companies that put these lists together






41. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






42. An indirect headline that gives little information






43. 2 1/4:1 - ratio of ___________






44. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






45. Self important copy that focuses on the company rather than the consumer






46. 3:1 or 4:1 - ratio of _____________






47. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






48. How many inches wide is a typical newspaper column?






49. How many pages is the typical direct mail ad?






50. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______