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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where is the best palce to put the legal copy of the radio ad?
Middle
On location
Call-outs
Casting
2. What kind of radio ad often includes obsurd situations?
Beginning or in the middle
Dramatized
Compiled list
Collateral materials
3. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Call-outs
White space
Collateral materials
Key words
4. If direct mail does not so much generate sales - what does it instead generate?
Underlines
Your-name-here copy
Caption
leads which lead to sales
5. Headlines that aim to capture attention although they might not provide much information
Simple
Wall Mural
Indirect-action headline
Interstate billboards size
6. In which part of the AIPI formula should you repeat the prodcut and company name?
Identify advertiser or product
Internet Advertising
Transit advertising
Caption
7. Types of TV commercials Demonstration: Story - or Both - ________
Testimonials
Billboards
Set
Theater of the mind
8. Self important copy that focuses on the company rather than the consumer
In-town billboards size
Subheads
Image transfer
Brag-and-boast copy
9. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Subheads
Key frame
Flat rate
Closing pararaph
10. Types of _____________:pop-out coupons and poin-of purchase
Email
In-store advertising
Incentives
Schedule
11. Finding the right person for the role
Voice-over
Casting
Dramatized
Omnipresence
12. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Lead paragraph
Dramatized
Short life span
Inserts
13. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Voice-over
On location
Underlines
Back translation
14. What is the type of rate that is the same amount charge however long it is run?
Banner ad
Flat rate
Middle
Customer commitment
15. Text used to set the stage and lead into the headline of the copy
Repeating
Overlines
Pyramid style
Internet Advertising
16. Type that is set in larger sizes that is used to attract the reader's attention
Short life span
24
Display copy
Point-of-purchase
17. How many inches wide total is a double newspaper page?
24
Wall Mural
Compiled list
Facilitators
18. A mockup of a television commercial that uses still photos for the frames
Subheads
Photoboard
Immediate Response
Identify advertiser or product
19. Lifelike imitations of sounds
Forgettability
Direct mail letter
Sound effects
Support Copy
20. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Immediate Response
Urgent
Attention
Direct-action headline
21. How many percent of a newspaper is made up of ads?
70
Phone number
Email
Dialogue
22. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
6
Photoboard
Sight bites
Image transfer
23. All copywriting and all of advertisig is about giving _______.
Response list
Wall Mural
Storyboard
Hope
24. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Jingle
Short life span
Captions
Navigation
25. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Theater of the mind
Inserts
White space
Back translation
26. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
White space
6
Image transfer
Tone of voice
27. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Your-name-here copy
3 to 6
Soundtrack of TV
Facilitators
28. Another word of email ads - Use with caution
Storyboard
Spam
Lists
Support Copy
29. The title of an ad; it is display copy set in large type to get the reader's attention
Brag-and-boast copy
Headline
Underlines
Compiled list
30. commercials set to music
Banner ad
Hope
Jingle
Short life span
31. What should be put last in the radio ad?
Radio script
Theater of the mind
Simple
Phone number
32. A series of frames sketched to illustrate how the story line will develop
Selling idea first
Pyramid style
Storyboard
Dialogue
33. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Body copy
Lists
House list
Dramatized
34. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Simple
Facilitators
Key visual
Humor and emotion
35. A word or phrase typed into a search engine to find websites relevant to a certain topic
Key words
Transit advertising
Sound effects
Pace
36. Commercials shot outside the studio
Immediate Response
Hope
On location
Underlines
37. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Phone number
Key frame
Urgent
Photoboard
38. Internet ad copy should be written with most important information on top
Underlines
Pyramid style
Call-outs
Indirect-action headline
39. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Vignette
Magalog
Scenes
Urgent
40. Presenting TV ads to others: Story board - Script - __________
Dramatized
Dead
Scenario
Aerial Banner
41. Customers who have already bought from you
House list
Television script
Blind headline
Sweetener
42. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Radio script
Store history
Key words
Voice-over
43. The visual of the ______________ include: headline - lead - sight bites
Storyboard
Customer commitment
Key visual
Direct mail letter
44. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Phone number
Support Copy
Pyramid style
Body copy
45. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Call to action
Underlines
Spam
Back translation
46. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Soundtrack of TV
Stick to time
Vignette
Transit advertising
47. 2 fold message of newspaper ad: _____ - sell at a particular store
Sell product
Voice-over
Banner ad
Letter
48. A block of text separate from the main display copy and headline where the idea is presented
Identify advertiser or product
Talent
Call-outs
Response device
49. Commercials are planned with segments of action that occur in a single location
24
Email
Scenes
Call-outs
50. Dont be redundant - Voice over should match on screen type - Dont use too many words
Television script
Soundtrack of TV
Dead
Beginning or in the middle