Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






2. Types of TV commercials Demonstration: Story - or Both - ________






3. A constructed setting in which the action of a commercial takes place






4. Text used to set the stage and lead into the headline of the copy






5. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






6. A concluding line that tells people how to buy the product






7. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






8. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






9. 2 kinds of __________: free gift and bonus items






10. How many words should there be on a billboard?






11. The title of an ad; it is display copy set in large type to get the reader's attention






12. The act of clicking on a button on a website that takes the viewer to a different website






13. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






14. What is the type of rate that is based on space purchase and time it is run called?






15. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






16. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






17. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






18. How many inches wide is a typical newspaper column?






19. Formula writing that uses cliches - generalities - stock phrases - and superlatives






20. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






21. Type that is set in larger sizes that is used to attract the reader's attention






22. Dont be redundant - Voice over should match on screen type - Dont use too many words






23. 3:1 or 4:1 - ratio of _____________






24. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






25. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






26. A word or phrase typed into a search engine to find websites relevant to a certain topic






27. Headlines that aim to capture attention although they might not provide much information






28. How many percent of a newspaper is made up of ads?






29. Small - often rectangular shaped graphic that appears at the top of a webpage.






30. 2 fold message of newspaper ad: _____ - sell at a particular store






31. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






32. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






33. Types of ___________: buses - bus benches - bus stop shelters






34. Finding the right person for the role






35. In which part of the AIPI formula should you repeat the prodcut and company name?






36. What is the type of rate that is the same amount charge however long it is run?






37. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






38. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






39. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






40. Lifelike imitations of sounds






41. What does POP stand for?






42. List of contacts that you purchase from companies that put these lists together






43. Something that gives customers one more reason to purchase your product






44. What should be put last in the radio ad?






45. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






46. How many more times are electronic billboards more effective than poster panels?






47. People who appear in television commercials






48. A mockup of a television commercial that uses still photos for the frames






49. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






50. Types of _____________:pop-out coupons and poin-of purchase