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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Letter
Middle
Sound effects
Jingle
2. Another word of email ads - Use with caution
Spam
Middle
In-town billboards size
3 to 6
3. Which part of the AIPI formula is the longest portion of radio ad?
Present sales message
Identify advertiser or product
Immediate Response
3 to 6
4. Self important copy that focuses on the company rather than the consumer
Casting
Straight
Key words
Brag-and-boast copy
5. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Humor and emotion
Response device
Direct Mail Advertising
Compiled list
6. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Straight
Indirect-action headline
Dramatized
Attention
7. What is the method by which the customer responds called?
Present sales message
Flat rate
Simple
Response device
8. Other tips for Radio: ________ - Schedule wisely - Give all info
Aerial Banner
Display copy
Stick to time
Photoboard
9. Internet ad copy should be written with most important information on top
Urgent
Pyramid style
Overlines
Call-outs
10. 2 1/4:1 - ratio of ___________
Email
Caption
In-town billboards size
Middle
11. What kind of radio ad often includes obsurd situations?
Immediate Response
Present sales message
Set
Dramatized
12. What is the type of rate that is based on space purchase and time it is run called?
Customer commitment
Magalog
Response list
Open rate
13. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Vignette
Storyboard
Repeating
Talent
14. 2 kinds of __________: free gift and bonus items
Scenes
Phone number
Incentives
Image transfer
15. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Tone of voice
Call-outs
Selling idea first
Direct-action headline
16. An indirect headline that gives little information
In-town billboards size
Blind headline
Direct mail letter
Television script
17. A mockup of a television commercial that uses still photos for the frames
Photoboard
House list
Key visual
Tone of voice
18. What kind of radio ad strives for believability?
Dialogue
F
On location
Call-outs
19. Commercials shot outside the studio
On location
Schedule
Set
Sweetener
20. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Click-throughs
Present sales message
Dramatized
Magalog
21. Headlines that aim to capture attention although they might not provide much information
Indirect-action headline
Direct-action headline
Repeating
Direct mail letter
22. Finding the right person for the role
Casting
Captions
White space
Classified display advertisement
23. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Lists
Direct Mail Advertising
Straight
Email
24. A block of text separate from the main display copy and headline where the idea is presented
Call-outs
Wall Mural
Image transfer
Incentives
25. Types of TV commercials Demonstration: Story - or Both - ________
Image transfer
Testimonials
Wall Mural
Customer commitment
26. Small - often rectangular shaped graphic that appears at the top of a webpage.
Banner ad
Straight
Humor and emotion
Tone of voice
27. A written version of a radio commercial used to produce the commercial
Aerial Banner
Radio script
Response list
Straight
28. Advantages of _____________: Control - Flexibility - Appeal
Key frame
Dramatized
24
Direct Mail Advertising
29. Image that conveys the heart of the concept
Forgettability
Scenario
Transit advertising
Key visual
30. In radio advertising - the story is visualized in the listener's imagination
3 to 6
Theater of the mind
Billboards
Radio script
31. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
6
Dramatized
Inserts
Key visual
32. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Underlines
In-town billboards size
Call to action
Adese
33. Type that is set in larger sizes that is used to attract the reader's attention
24
Transit advertising
Display copy
Beginning or in the middle
34. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Vignette
Schedule
24
Urgent
35. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Schedule
Direct mail letter
Scenes
Selling idea first
36. A headline that is straightforward and informative and leads to some kind of action
Internet Advertising
Schedule
Direct-action headline
Omnipresence
37. What does POP stand for?
Direct mail letter
Point-of-purchase
Testimonials
Pace
38. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Support Copy
Classified display advertisement
Television script
Customer commitment
39. How many percent of a newspaper is made up of ads?
Response device
70
Identify advertiser or product
12
40. What is the type of rate that is the same amount charge however long it is run?
In-town billboards size
Stick to time
Flat rate
Magalog
41. If direct mail does not so much generate sales - what does it instead generate?
leads which lead to sales
White space
Scenario
Transit advertising
42. A series of frames sketched to illustrate how the story line will develop
Storyboard
Identify advertiser or product
Stick to time
Straight
43. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Sell product
On location
Stick to time
Short life span
44. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Internet Advertising
Point-of-purchase
Headline
Vignette
45. what is a classified ad that contains a photo called?
Pace
Classified display advertisement
White space
Key frame
46. Text used to set the stage and lead into the headline of the copy
Humor and emotion
Direct Mail Advertising
Your-name-here copy
Overlines
47. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Lists
Dead
Jingle
Identify advertiser or product
48. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Image transfer
Radio script
Dead
Response list
49. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Flat rate
Wall Mural
Underlines
Dramatized
50. Your competitor's customers
White space
Headline
Blind headline
Response list