Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






2. Headlines that aim to capture attention although they might not provide much information






3. How many pages is the typical direct mail ad?






4. Types of TV commercials Demonstration: Story - or Both - ________






5. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






6. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






7. A series of frames sketched to illustrate how the story line will develop






8. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






9. In radio advertising - the story is visualized in the listener's imagination






10. Lifelike imitations of sounds






11. Small - often rectangular shaped graphic that appears at the top of a webpage.






12. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






13. A constructed setting in which the action of a commercial takes place






14. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






15. Where is the best palce to put the legal copy of the radio ad?






16. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






17. Limitations to Radio: Cannot show product - __________ - difficult to test success






18. A word or phrase typed into a search engine to find websites relevant to a certain topic






19. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






20. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






21. A headline that is straightforward and informative and leads to some kind of action






22. Commercials shot outside the studio






23. What is the type of rate that is the same amount charge however long it is run?






24. In what shape do people view internet ads?






25. How many more times are electronic billboards more effective than poster panels?






26. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






27. Your competitor's customers






28. How many inches wide total is a double newspaper page?






29. Self important copy that focuses on the company rather than the consumer






30. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






31. Dont be redundant - Voice over should match on screen type - Dont use too many words






32. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






33. Text used to set the stage and lead into the headline of the copy






34. Formula writing that uses cliches - generalities - stock phrases - and superlatives






35. Types of billboards: _______ and electronic






36. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






37. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






38. What is the type of rate that is based on space purchase and time it is run called?






39. Advantages of _____________: Control - Flexibility - Appeal






40. If direct mail does not so much generate sales - what does it instead generate?






41. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






42. Finding the right person for the role






43. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






44. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






45. Type that is set in larger sizes that is used to attract the reader's attention






46. The title of an ad; it is display copy set in large type to get the reader's attention






47. Other tips for Radio: ________ - Schedule wisely - Give all info






48. Image that conveys the heart of the concept






49. Internet ad copy should be written with most important information on top






50. 3:1 or 4:1 - ratio of _____________