Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






2. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






3. Presenting TV ads to others: Story board - Script - __________






4. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






5. Customers who have already bought from you






6. Types of TV commercials Demonstration: Story - or Both - ________






7. How many percent of a newspaper is made up of ads?






8. A written version of a radio commercial used to produce the commercial






9. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






10. Text used to set the stage and lead into the headline of the copy






11. Commercials are planned with segments of action that occur in a single location






12. How many inches wide total is a double newspaper page?






13. All copywriting and all of advertisig is about giving _______.






14. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






15. The text of the message






16. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






17. The first line or paragraph of the body copy that is used to stimulate the reader's interest






18. How many inches wide is a typical newspaper column?






19. Image that conveys the heart of the concept






20. What is the type of rate that is the same amount charge however long it is run?






21. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






22. The visual of the ______________ include: headline - lead - sight bites






23. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






24. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






25. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






26. what is a classified ad that contains a photo called?






27. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






28. 2 kinds of __________: free gift and bonus items






29. Types of _____________:pop-out coupons and poin-of purchase






30. If direct mail does not so much generate sales - what does it instead generate?






31. Lifelike imitations of sounds






32. Internet ad copy should be written with most important information on top






33. Other tips for Radio: ________ - Schedule wisely - Give all info






34. Something that gives customers one more reason to purchase your product






35. An indirect headline that gives little information






36. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






37. Your competitor's customers






38. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






39. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






40. A constructed setting in which the action of a commercial takes place






41. Finding the right person for the role






42. How many words should there be on a billboard?






43. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






44. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






45. A word or phrase typed into a search engine to find websites relevant to a certain topic






46. What should be put last in the radio ad?






47. How fast or slow the action progresses in a commercial






48. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






49. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






50. What does POP stand for?