Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where is the best palce to put the legal copy of the radio ad?






2. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






3. Customers who have already bought from you






4. Type that is set in larger sizes that is used to attract the reader's attention






5. what is a classified ad that contains a photo called?






6. A concluding line that tells people how to buy the product






7. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






8. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






9. 2 fold message of newspaper ad: _____ - sell at a particular store






10. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






11. What is the method by which the customer responds called?






12. Which part of the AIPI formula is the longest portion of radio ad?






13. The act of clicking on a button on a website that takes the viewer to a different website






14. The first line or paragraph of the body copy that is used to stimulate the reader's interest






15. What is the type of rate that is based on space purchase and time it is run called?






16. Types of billboards: _______ and electronic






17. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






18. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






19. How many inches wide is a typical newspaper column?






20. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






21. A block of text separate from the main display copy and headline where the idea is presented






22. Formula writing that uses cliches - generalities - stock phrases - and superlatives






23. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






24. If direct mail does not so much generate sales - what does it instead generate?






25. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






26. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






27. A series of frames sketched to illustrate how the story line will develop






28. Commercials shot outside the studio






29. What should be put last in the radio ad?






30. Where should legal copy be buried in the radio ad?






31. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






32. In radio advertising - the story is visualized in the listener's imagination






33. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






34. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






35. How many pages is the typical direct mail ad?






36. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






37. Self important copy that focuses on the company rather than the consumer






38. Dont be redundant - Voice over should match on screen type - Dont use too many words






39. What way of presenting a TV ad uses pictures and words?






40. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






41. Something that gives customers one more reason to purchase your product






42. In what shape do people view internet ads?






43. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






44. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






45. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






46. How many inches wide total is a double newspaper page?






47. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






48. Image that conveys the heart of the concept






49. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






50. What kind of radio ad often includes obsurd situations?