SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A mockup of a television commercial that uses still photos for the frames
Forgettability
Photoboard
Pyramid style
Store history
2. If direct mail does not so much generate sales - what does it instead generate?
Compiled list
leads which lead to sales
Open rate
Transit advertising
3. Types of ___________: buses - bus benches - bus stop shelters
White space
Transit advertising
Magalog
Testimonials
4. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Compiled list
Short life span
Adese
Dialogue
5. Something that gives customers one more reason to purchase your product
Attention
Incentives
Display copy
Sweetener
6. Presenting TV ads to others: Story board - Script - __________
Banner ad
Scenario
Attention
Beginning or in the middle
7. List of contacts that you purchase from companies that put these lists together
Letter
Compiled list
Direct mail letter
Email
8. Text that explains what is happening in a corresponding photo or illustration
Response device
Captions
Attention
Banner ad
9. Text used to set the stage and lead into the headline of the copy
Click-throughs
Overlines
Letter
Back translation
10. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Closing pararaph
Store history
Sight bites
Subheads
11. How many words should there be on a billboard?
Straight
Caption
3 to 6
Casting
12. Lifelike imitations of sounds
Classified display advertisement
Beginning or in the middle
Present sales message
Sound effects
13. How many more times are electronic billboards more effective than poster panels?
Sound effects
Aerial Banner
6
Display copy
14. What kind of radio ad often includes obsurd situations?
Dramatized
F
Off camera
Beginning or in the middle
15. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Customer commitment
Stick to time
Response list
Dramatized
16. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Aerial Banner
leads which lead to sales
Hope
Storyboard
17. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Image transfer
On location
Pyramid style
Television script
18. Dont be redundant - Voice over should match on screen type - Dont use too many words
Soundtrack of TV
Scenario
Sound effects
Urgent
19. A block of text separate from the main display copy and headline where the idea is presented
Facilitators
Call-outs
Short life span
White space
20. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Key words
Your-name-here copy
Humor and emotion
Response list
21. Customers who have already bought from you
Display copy
Present sales message
Interstate billboards size
House list
22. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Support Copy
Schedule
Selling idea first
Humor and emotion
23. How many inches wide is a typical newspaper column?
Talent
12
Call-outs
Closing pararaph
24. A concluding line that tells people how to buy the product
Urgent
Stick to time
Call to action
Incentives
25. A constructed setting in which the action of a commercial takes place
Set
Sight bites
Poster panel
12
26. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Inserts
Storyboard
Stick to time
Magalog
27. Types of billboards: _______ and electronic
Response list
Poster panel
Lists
Aerial Banner
28. Limitations to Radio: Cannot show product - __________ - difficult to test success
Store history
On location
Forgettability
Internet Advertising
29. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Dead
3 to 6
Billboards
Omnipresence
30. Where is the best palce to put the legal copy of the radio ad?
Photoboard
Middle
Straight
Lists
31. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Casting
In-store advertising
Subheads
Underlines
32. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Voice-over
House list
Adese
Omnipresence
33. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Tone of voice
Click-throughs
Brag-and-boast copy
Image transfer
34. What does POP stand for?
Call-outs
Point-of-purchase
Vignette
3 to 6
35. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Back translation
Jingle
Subheads
Your-name-here copy
36. How many inches wide total is a double newspaper page?
Billboards
leads which lead to sales
Caption
24
37. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Back translation
Storyboard
Inserts
Brag-and-boast copy
38. 2 1/4:1 - ratio of ___________
Flat rate
Theater of the mind
Attention
In-town billboards size
39. commercials set to music
Banner ad
Jingle
Flat rate
Sweetener
40. In which part of the AIPI formula should you repeat the prodcut and company name?
Simple
Straight
Display copy
Identify advertiser or product
41. Self important copy that focuses on the company rather than the consumer
Brag-and-boast copy
Set
Banner ad
House list
42. what is a classified ad that contains a photo called?
Classified display advertisement
Open rate
Sell product
Collateral materials
43. An indirect headline that gives little information
Blind headline
Poster panel
Support Copy
Short life span
44. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Attention
Collateral materials
Middle
Overlines
45. People who appear in television commercials
Response list
70
Caption
Talent
46. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
F
Navigation
Internet Advertising
12
47. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Letter
Brag-and-boast copy
Television script
Scenes
48. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Point-of-purchase
Present sales message
Key frame
3 to 6
49. In radio advertising - the story is visualized in the listener's imagination
Theater of the mind
Soundtrack of TV
12
Television script
50. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
F
Casting
Collateral materials
Email