Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






2. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






3. What is the method by which the customer responds called?






4. The written version of a television commercial specifying all the video and audio information






5. what is a classified ad that contains a photo called?






6. What is the type of rate that is the same amount charge however long it is run?






7. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






8. How many pages is the typical direct mail ad?






9. An indirect headline that gives little information






10. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






11. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






12. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






13. How many inches wide is a typical newspaper column?






14. How many inches wide total is a double newspaper page?






15. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






16. Headlines that aim to capture attention although they might not provide much information






17. A written version of a radio commercial used to produce the commercial






18. Types of _____________:pop-out coupons and poin-of purchase






19. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






20. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






21. List of contacts that you purchase from companies that put these lists together






22. Text that explains what is happening in a corresponding photo or illustration






23. A block of text separate from the main display copy and headline where the idea is presented






24. Dont be redundant - Voice over should match on screen type - Dont use too many words






25. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






26. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






27. Lifelike imitations of sounds






28. A headline that is straightforward and informative and leads to some kind of action






29. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






30. Customers who have already bought from you






31. Commercials are planned with segments of action that occur in a single location






32. The act of clicking on a button on a website that takes the viewer to a different website






33. The title of an ad; it is display copy set in large type to get the reader's attention






34. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






35. A concluding line that tells people how to buy the product






36. How many percent of a newspaper is made up of ads?






37. Another word of email ads - Use with caution






38. What should be put last in the radio ad?






39. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






40. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






41. Commercials shot outside the studio






42. Finding the right person for the role






43. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






44. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






45. How fast or slow the action progresses in a commercial






46. The first line or paragraph of the body copy that is used to stimulate the reader's interest






47. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






48. Advantages of _____________: Control - Flexibility - Appeal






49. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






50. 2 kinds of __________: free gift and bonus items