Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lifelike imitations of sounds






2. People who appear in television commercials






3. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






4. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






5. Advantages of _____________: Control - Flexibility - Appeal






6. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






7. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






8. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






9. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






10. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






11. A mockup of a television commercial that uses still photos for the frames






12. 3:1 or 4:1 - ratio of _____________






13. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






14. Types of _____________:pop-out coupons and poin-of purchase






15. Limitations to Radio: Cannot show product - __________ - difficult to test success






16. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






17. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






18. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






19. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






20. 2 kinds of __________: free gift and bonus items






21. Text used to set the stage and lead into the headline of the copy






22. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






23. Commercials are planned with segments of action that occur in a single location






24. Customers who have already bought from you






25. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






26. The visual of the ______________ include: headline - lead - sight bites






27. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






28. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






29. What does POP stand for?






30. In radio advertising - the story is visualized in the listener's imagination






31. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






32. An indirect headline that gives little information






33. Small - often rectangular shaped graphic that appears at the top of a webpage.






34. What kind of radio ad strives for believability?






35. All copywriting and all of advertisig is about giving _______.






36. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






37. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






38. A written version of a radio commercial used to produce the commercial






39. What way of presenting a TV ad uses pictures and words?






40. The act of clicking on a button on a website that takes the viewer to a different website






41. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






42. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






43. Internet ad copy should be written with most important information on top






44. In television - a voice that is coming from an unseen speaker






45. List of contacts that you purchase from companies that put these lists together






46. How many pages is the typical direct mail ad?






47. What kind of radio ad often includes obsurd situations?






48. A series of frames sketched to illustrate how the story line will develop






49. what is a classified ad that contains a photo called?






50. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company