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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Closing pararaph
Television script
12
Dialogue
2. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Direct mail letter
Attention
Call-outs
Key frame
3. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Transit advertising
Dead
Simple
Phone number
4. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Identify advertiser or product
12
Collateral materials
Captions
5. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Lead paragraph
Sweetener
Customer commitment
Stick to time
6. How fast or slow the action progresses in a commercial
Pace
Store history
Click-throughs
Response device
7. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Image transfer
Support Copy
Body copy
12
8. What is the method by which the customer responds called?
Response device
White space
On location
Body copy
9. A series of frames sketched to illustrate how the story line will develop
Caption
Direct mail letter
Key words
Storyboard
10. What way of presenting a TV ad uses pictures and words?
70
Overlines
Sound effects
Story board
11. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Pace
Story board
Straight
3 to 6
12. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Key visual
Wall Mural
Underlines
Pace
13. How many percent of a newspaper is made up of ads?
Humor and emotion
Off camera
70
Sell product
14. All copywriting and all of advertisig is about giving _______.
Radio script
Image transfer
Dialogue
Hope
15. In which part of the AIPI formula should you repeat the prodcut and company name?
Vignette
Display copy
In-town billboards size
Identify advertiser or product
16. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Blind headline
Point-of-purchase
Magalog
Billboards
17. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Inserts
Adese
Photoboard
Middle
18. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Email
Theater of the mind
Sweetener
Response device
19. Where is the best palce to put the legal copy of the radio ad?
Middle
Short life span
Storyboard
Direct-action headline
20. Where should legal copy be buried in the radio ad?
Spam
Story board
Attention
Beginning or in the middle
21. Image that conveys the heart of the concept
Brag-and-boast copy
Back translation
Key visual
Internet Advertising
22. An indirect headline that gives little information
6
Blind headline
Facilitators
Back translation
23. How many more times are electronic billboards more effective than poster panels?
Facilitators
Simple
Magalog
6
24. The act of clicking on a button on a website that takes the viewer to a different website
Indirect-action headline
Direct mail letter
Adese
Click-throughs
25. what is a classified ad that contains a photo called?
Humor and emotion
Classified display advertisement
leads which lead to sales
Internet Advertising
26. What kind of radio ad often includes obsurd situations?
Dramatized
Simple
Storyboard
Response list
27. Dont be redundant - Voice over should match on screen type - Dont use too many words
Display copy
Soundtrack of TV
Off camera
Omnipresence
28. Text that explains what is happening in a corresponding photo or illustration
leads which lead to sales
Captions
Blind headline
Middle
29. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Body copy
Tone of voice
Spam
Classified display advertisement
30. A headline that is straightforward and informative and leads to some kind of action
Sell product
Schedule
Interstate billboards size
Direct-action headline
31. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Jingle
Underlines
Letter
24
32. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Lists
Magalog
Pace
Aerial Banner
33. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Support Copy
Call to action
Immediate Response
Spam
34. What kind of radio ad strives for believability?
In-town billboards size
Schedule
Dialogue
Response list
35. If direct mail does not so much generate sales - what does it instead generate?
6
Overlines
24
leads which lead to sales
36. Which part of the AIPI formula is the longest portion of radio ad?
Email
Present sales message
Dramatized
70
37. Customers who have already bought from you
House list
Photoboard
In-store advertising
Voice-over
38. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Display copy
Response list
Your-name-here copy
Tone of voice
39. Limitations to Radio: Cannot show product - __________ - difficult to test success
Email
Forgettability
Casting
Letter
40. Presenting TV ads to others: Story board - Script - __________
Scenario
Response device
Storyboard
24
41. Lifelike imitations of sounds
Photoboard
Sound effects
Key words
Storyboard
42. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
6
Repeating
Direct Mail Advertising
70
43. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Short life span
Identify advertiser or product
Vignette
Facilitators
44. The written version of a television commercial specifying all the video and audio information
Point-of-purchase
Television script
Soundtrack of TV
Attention
45. The title of an ad; it is display copy set in large type to get the reader's attention
Headline
Customer commitment
Lead paragraph
Open rate
46. What is the type of rate that is the same amount charge however long it is run?
Closing pararaph
Scenario
Flat rate
Pace
47. A concluding line that tells people how to buy the product
Voice-over
Call to action
Spam
White space
48. Commercials shot outside the studio
On location
Sweetener
Vignette
Magalog
49. People who appear in television commercials
Talent
Call to action
On location
Voice-over
50. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Attention
Lead paragraph
Vignette
Schedule
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