Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many more times are electronic billboards more effective than poster panels?






2. Advantages of _____________: Control - Flexibility - Appeal






3. How fast or slow the action progresses in a commercial






4. Formula writing that uses cliches - generalities - stock phrases - and superlatives






5. 2 kinds of __________: free gift and bonus items






6. What is the method by which the customer responds called?






7. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






8. Text that explains what is happening in a corresponding photo or illustration






9. Types of ___________: buses - bus benches - bus stop shelters






10. Presenting TV ads to others: Story board - Script - __________






11. A constructed setting in which the action of a commercial takes place






12. The title of an ad; it is display copy set in large type to get the reader's attention






13. A headline that is straightforward and informative and leads to some kind of action






14. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






15. In television - a voice that is coming from an unseen speaker






16. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






17. Where is the best palce to put the legal copy of the radio ad?






18. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






19. Commercials shot outside the studio






20. Headlines that aim to capture attention although they might not provide much information






21. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






22. What should be put last in the radio ad?






23. People who appear in television commercials






24. In which part of the AIPI formula should you repeat the prodcut and company name?






25. what is a classified ad that contains a photo called?






26. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






27. 3:1 or 4:1 - ratio of _____________






28. How many inches wide is a typical newspaper column?






29. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






30. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






31. What is the type of rate that is based on space purchase and time it is run called?






32. What does POP stand for?






33. In what shape do people view internet ads?






34. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






35. The text of the message






36. An indirect headline that gives little information






37. The visual of the ______________ include: headline - lead - sight bites






38. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






39. Internet ad copy should be written with most important information on top






40. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






41. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






42. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






43. In radio advertising - the story is visualized in the listener's imagination






44. A series of frames sketched to illustrate how the story line will develop






45. Another word of email ads - Use with caution






46. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






47. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






48. Types of _____________:pop-out coupons and poin-of purchase






49. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






50. All copywriting and all of advertisig is about giving _______.