Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A series of frames sketched to illustrate how the story line will develop






2. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






3. The title of an ad; it is display copy set in large type to get the reader's attention






4. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






5. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






6. Where is the best palce to put the legal copy of the radio ad?






7. The text of the message






8. The written version of a television commercial specifying all the video and audio information






9. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






10. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






11. What does POP stand for?






12. In which part of the AIPI formula should you repeat the prodcut and company name?






13. Type that is set in larger sizes that is used to attract the reader's attention






14. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






15. How many more times are electronic billboards more effective than poster panels?






16. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






17. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






18. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






19. 2 fold message of newspaper ad: _____ - sell at a particular store






20. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






21. A headline that is straightforward and informative and leads to some kind of action






22. If direct mail does not so much generate sales - what does it instead generate?






23. In what shape do people view internet ads?






24. How fast or slow the action progresses in a commercial






25. Limitations to Radio: Cannot show product - __________ - difficult to test success






26. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






27. Other tips for Radio: ________ - Schedule wisely - Give all info






28. A constructed setting in which the action of a commercial takes place






29. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






30. The act of clicking on a button on a website that takes the viewer to a different website






31. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






32. People who appear in television commercials






33. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






34. Which part of the AIPI formula is the longest portion of radio ad?






35. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






36. All copywriting and all of advertisig is about giving _______.






37. A block of text separate from the main display copy and headline where the idea is presented






38. Presenting TV ads to others: Story board - Script - __________






39. 3:1 or 4:1 - ratio of _____________






40. Finding the right person for the role






41. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






42. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






43. Lifelike imitations of sounds






44. Types of billboards: _______ and electronic






45. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






46. A word or phrase typed into a search engine to find websites relevant to a certain topic






47. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






48. Another word of email ads - Use with caution






49. How many percent of a newspaper is made up of ads?






50. What is the method by which the customer responds called?