Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. List of contacts that you purchase from companies that put these lists together






2. What way of presenting a TV ad uses pictures and words?






3. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






4. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






5. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






6. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






7. commercials set to music






8. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






9. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






10. Presenting TV ads to others: Story board - Script - __________






11. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






12. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






13. Types of TV commercials Demonstration: Story - or Both - ________






14. In which part of the AIPI formula should you repeat the prodcut and company name?






15. If direct mail does not so much generate sales - what does it instead generate?






16. Another word of email ads - Use with caution






17. A block of text separate from the main display copy and headline where the idea is presented






18. Customers who have already bought from you






19. Dont be redundant - Voice over should match on screen type - Dont use too many words






20. 3:1 or 4:1 - ratio of _____________






21. 2 1/4:1 - ratio of ___________






22. Self important copy that focuses on the company rather than the consumer






23. Headlines that aim to capture attention although they might not provide much information






24. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






25. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






26. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






27. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






28. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






29. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






30. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






31. The visual of the ______________ include: headline - lead - sight bites






32. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






33. Lifelike imitations of sounds






34. What is the type of rate that is the same amount charge however long it is run?






35. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






36. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






37. Types of ___________: buses - bus benches - bus stop shelters






38. How many inches wide is a typical newspaper column?






39. Advantages of _____________: Control - Flexibility - Appeal






40. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






41. How many more times are electronic billboards more effective than poster panels?






42. What kind of radio ad often includes obsurd situations?






43. Something that gives customers one more reason to purchase your product






44. The act of clicking on a button on a website that takes the viewer to a different website






45. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






46. The text of the message






47. Finding the right person for the role






48. What is the method by which the customer responds called?






49. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






50. Limitations to Radio: Cannot show product - __________ - difficult to test success