Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






2. 2 1/4:1 - ratio of ___________






3. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






4. An indirect headline that gives little information






5. what is a classified ad that contains a photo called?






6. People who appear in television commercials






7. Finding the right person for the role






8. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






9. Customers who have already bought from you






10. A word or phrase typed into a search engine to find websites relevant to a certain topic






11. In radio advertising - the story is visualized in the listener's imagination






12. Lifelike imitations of sounds






13. What kind of radio ad strives for believability?






14. What should be put last in the radio ad?






15. Limitations to Radio: Cannot show product - __________ - difficult to test success






16. Internet ad copy should be written with most important information on top






17. A constructed setting in which the action of a commercial takes place






18. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






19. What is the type of rate that is based on space purchase and time it is run called?






20. What way of presenting a TV ad uses pictures and words?






21. The text of the message






22. 2 kinds of __________: free gift and bonus items






23. Your competitor's customers






24. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






25. A block of text separate from the main display copy and headline where the idea is presented






26. The visual of the ______________ include: headline - lead - sight bites






27. Headlines that aim to capture attention although they might not provide much information






28. Commercials shot outside the studio






29. How many inches wide is a typical newspaper column?






30. What does POP stand for?






31. Type that is set in larger sizes that is used to attract the reader's attention






32. In which part of the AIPI formula should you repeat the prodcut and company name?






33. A headline that is straightforward and informative and leads to some kind of action






34. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






35. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






36. Dont be redundant - Voice over should match on screen type - Dont use too many words






37. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






38. How many pages is the typical direct mail ad?






39. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






40. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






41. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






42. Presenting TV ads to others: Story board - Script - __________






43. 3:1 or 4:1 - ratio of _____________






44. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






45. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






46. How many percent of a newspaper is made up of ads?






47. How many inches wide total is a double newspaper page?






48. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






49. 2 fold message of newspaper ad: _____ - sell at a particular store






50. The written version of a television commercial specifying all the video and audio information