Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






2. Formula writing that uses cliches - generalities - stock phrases - and superlatives






3. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






4. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






5. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






6. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






7. How fast or slow the action progresses in a commercial






8. Internet ad copy should be written with most important information on top






9. 2 kinds of __________: free gift and bonus items






10. The written version of a television commercial specifying all the video and audio information






11. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






12. Something that gives customers one more reason to purchase your product






13. Presenting TV ads to others: Story board - Script - __________






14. The title of an ad; it is display copy set in large type to get the reader's attention






15. List of contacts that you purchase from companies that put these lists together






16. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






17. A concluding line that tells people how to buy the product






18. A word or phrase typed into a search engine to find websites relevant to a certain topic






19. How many inches wide total is a double newspaper page?






20. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






21. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






22. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






23. What kind of radio ad strives for believability?






24. Other tips for Radio: ________ - Schedule wisely - Give all info






25. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






26. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






27. How many words should there be on a billboard?






28. People who appear in television commercials






29. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






30. Another word of email ads - Use with caution






31. A mockup of a television commercial that uses still photos for the frames






32. Where should legal copy be buried in the radio ad?






33. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






34. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






35. A written version of a radio commercial used to produce the commercial






36. In which part of the AIPI formula should you repeat the prodcut and company name?






37. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






38. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






39. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






40. The text of the message






41. How many inches wide is a typical newspaper column?






42. Types of TV commercials Demonstration: Story - or Both - ________






43. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






44. What is the type of rate that is the same amount charge however long it is run?






45. Types of billboards: _______ and electronic






46. what is a classified ad that contains a photo called?






47. Commercials shot outside the studio






48. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






49. Small - often rectangular shaped graphic that appears at the top of a webpage.






50. 3:1 or 4:1 - ratio of _____________







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Can you answer 50 questions in 15 minutes?


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