Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A headline that is straightforward and informative and leads to some kind of action






2. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






3. Limitations to Radio: Cannot show product - __________ - difficult to test success






4. A mockup of a television commercial that uses still photos for the frames






5. 2 1/4:1 - ratio of ___________






6. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






7. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






8. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






9. In radio advertising - the story is visualized in the listener's imagination






10. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






11. List of contacts that you purchase from companies that put these lists together






12. Internet ad copy should be written with most important information on top






13. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






14. How many more times are electronic billboards more effective than poster panels?






15. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






16. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






17. What is the type of rate that is based on space purchase and time it is run called?






18. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






19. How many inches wide is a typical newspaper column?






20. How many percent of a newspaper is made up of ads?






21. What is the method by which the customer responds called?






22. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






23. The visual of the ______________ include: headline - lead - sight bites






24. A series of frames sketched to illustrate how the story line will develop






25. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






26. What is the type of rate that is the same amount charge however long it is run?






27. Where is the best palce to put the legal copy of the radio ad?






28. Commercials are planned with segments of action that occur in a single location






29. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






30. 2 kinds of __________: free gift and bonus items






31. How many words should there be on a billboard?






32. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






33. What does POP stand for?






34. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






35. A word or phrase typed into a search engine to find websites relevant to a certain topic






36. A block of text separate from the main display copy and headline where the idea is presented






37. What way of presenting a TV ad uses pictures and words?






38. Headlines that aim to capture attention although they might not provide much information






39. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






40. The title of an ad; it is display copy set in large type to get the reader's attention






41. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






42. Something that gives customers one more reason to purchase your product






43. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






44. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






45. How fast or slow the action progresses in a commercial






46. In television - a voice that is coming from an unseen speaker






47. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






48. An indirect headline that gives little information






49. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






50. People who appear in television commercials