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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






2. 2 fold message of newspaper ad: _____ - sell at a particular store






3. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






4. commercials set to music






5. A constructed setting in which the action of a commercial takes place






6. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






7. Other tips for Radio: ________ - Schedule wisely - Give all info






8. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






9. The first line or paragraph of the body copy that is used to stimulate the reader's interest






10. A concluding line that tells people how to buy the product






11. A block of text separate from the main display copy and headline where the idea is presented






12. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






13. Types of billboards: _______ and electronic






14. Self important copy that focuses on the company rather than the consumer






15. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






16. Formula writing that uses cliches - generalities - stock phrases - and superlatives






17. A mockup of a television commercial that uses still photos for the frames






18. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






19. The title of an ad; it is display copy set in large type to get the reader's attention






20. The text of the message






21. In what shape do people view internet ads?






22. If direct mail does not so much generate sales - what does it instead generate?






23. Types of ___________: buses - bus benches - bus stop shelters






24. Text that explains what is happening in a corresponding photo or illustration






25. 2 1/4:1 - ratio of ___________






26. Type that is set in larger sizes that is used to attract the reader's attention






27. What way of presenting a TV ad uses pictures and words?






28. How many words should there be on a billboard?






29. Small - often rectangular shaped graphic that appears at the top of a webpage.






30. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






31. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






32. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






33. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






34. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






35. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






36. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






37. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






38. Text used to set the stage and lead into the headline of the copy






39. What kind of radio ad strives for believability?






40. A headline that is straightforward and informative and leads to some kind of action






41. Presenting TV ads to others: Story board - Script - __________






42. Commercials shot outside the studio






43. How many inches wide is a typical newspaper column?






44. Types of _____________:pop-out coupons and poin-of purchase






45. Types of TV commercials Demonstration: Story - or Both - ________






46. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






47. What is the method by which the customer responds called?






48. Something that gives customers one more reason to purchase your product






49. Commercials are planned with segments of action that occur in a single location






50. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____







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Can you answer 50 questions in 15 minutes?


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