Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where is the best palce to put the legal copy of the radio ad?






2. What kind of radio ad often includes obsurd situations?






3. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






4. If direct mail does not so much generate sales - what does it instead generate?






5. Headlines that aim to capture attention although they might not provide much information






6. In which part of the AIPI formula should you repeat the prodcut and company name?






7. Types of TV commercials Demonstration: Story - or Both - ________






8. Self important copy that focuses on the company rather than the consumer






9. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






10. Types of _____________:pop-out coupons and poin-of purchase






11. Finding the right person for the role






12. The first line or paragraph of the body copy that is used to stimulate the reader's interest






13. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






14. What is the type of rate that is the same amount charge however long it is run?






15. Text used to set the stage and lead into the headline of the copy






16. Type that is set in larger sizes that is used to attract the reader's attention






17. How many inches wide total is a double newspaper page?






18. A mockup of a television commercial that uses still photos for the frames






19. Lifelike imitations of sounds






20. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






21. How many percent of a newspaper is made up of ads?






22. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






23. All copywriting and all of advertisig is about giving _______.






24. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






25. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






26. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






27. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






28. Another word of email ads - Use with caution






29. The title of an ad; it is display copy set in large type to get the reader's attention






30. commercials set to music






31. What should be put last in the radio ad?






32. A series of frames sketched to illustrate how the story line will develop






33. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






34. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






35. A word or phrase typed into a search engine to find websites relevant to a certain topic






36. Commercials shot outside the studio






37. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






38. Internet ad copy should be written with most important information on top






39. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






40. Presenting TV ads to others: Story board - Script - __________






41. Customers who have already bought from you






42. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






43. The visual of the ______________ include: headline - lead - sight bites






44. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






45. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






46. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






47. 2 fold message of newspaper ad: _____ - sell at a particular store






48. A block of text separate from the main display copy and headline where the idea is presented






49. Commercials are planned with segments of action that occur in a single location






50. Dont be redundant - Voice over should match on screen type - Dont use too many words