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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A block of text separate from the main display copy and headline where the idea is presented
Adese
Call-outs
Theater of the mind
Dead
2. Advantages of _____________: Control - Flexibility - Appeal
Navigation
Direct Mail Advertising
Your-name-here copy
24
3. Finding the right person for the role
Casting
Immediate Response
Store history
Hope
4. How many inches wide total is a double newspaper page?
Short life span
Blind headline
24
Letter
5. A constructed setting in which the action of a commercial takes place
Lead paragraph
Set
Support Copy
In-store advertising
6. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Sell product
Inserts
Soundtrack of TV
Key words
7. The title of an ad; it is display copy set in large type to get the reader's attention
Headline
Inserts
Identify advertiser or product
Radio script
8. Lifelike imitations of sounds
Aerial Banner
Sound effects
Phone number
House list
9. A mockup of a television commercial that uses still photos for the frames
Photoboard
Wall Mural
Transit advertising
Interstate billboards size
10. 2 kinds of __________: free gift and bonus items
Simple
Incentives
70
Open rate
11. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Display copy
Magalog
In-town billboards size
Support Copy
12. How many pages is the typical direct mail ad?
Storyboard
Internet Advertising
4
Urgent
13. commercials set to music
Adese
Present sales message
Blind headline
Jingle
14. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Back translation
Call-outs
Display copy
White space
15. Customers who have already bought from you
Overlines
3 to 6
Humor and emotion
House list
16. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Dialogue
Schedule
70
Vignette
17. What is the type of rate that is based on space purchase and time it is run called?
Open rate
Caption
Back translation
Customer commitment
18. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Store history
Call to action
Talent
Direct mail letter
19. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Pace
Caption
Billboards
In-town billboards size
20. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Short life span
Captions
Direct Mail Advertising
Internet Advertising
21. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Letter
Adese
Navigation
leads which lead to sales
22. The written version of a television commercial specifying all the video and audio information
Television script
Wall Mural
Collateral materials
Facilitators
23. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Sweetener
Voice-over
Wall Mural
Magalog
24. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Direct mail letter
Scenario
Dead
Letter
25. Limitations to Radio: Cannot show product - __________ - difficult to test success
Open rate
Subheads
Forgettability
Lead paragraph
26. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Forgettability
Selling idea first
Hope
Middle
27. What kind of radio ad often includes obsurd situations?
Repeating
Dramatized
Flat rate
Classified display advertisement
28. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Point-of-purchase
Closing pararaph
Key words
Scenes
29. Dont be redundant - Voice over should match on screen type - Dont use too many words
Direct Mail Advertising
Soundtrack of TV
Scenario
Radio script
30. In radio advertising - the story is visualized in the listener's imagination
Theater of the mind
Internet Advertising
Pace
Sound effects
31. The first line or paragraph of the body copy that is used to stimulate the reader's interest
F
Lead paragraph
Dead
Sight bites
32. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Urgent
Collateral materials
Indirect-action headline
Direct-action headline
33. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Attention
Banner ad
70
4
34. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Headline
Pace
Sight bites
Casting
35. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Hope
Lists
Humor and emotion
Incentives
36. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Navigation
Voice-over
Flat rate
6
37. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Immediate Response
Voice-over
Classified display advertisement
Store history
38. How many words should there be on a billboard?
Brag-and-boast copy
Navigation
Pace
3 to 6
39. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Vignette
House list
In-store advertising
Navigation
40. The visual of the ______________ include: headline - lead - sight bites
Direct mail letter
Lists
Sound effects
Indirect-action headline
41. Which part of the AIPI formula is the longest portion of radio ad?
Flat rate
Present sales message
Straight
Adese
42. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Radio script
Body copy
Internet Advertising
Lead paragraph
43. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Aerial Banner
Simple
Key frame
Pace
44. A concluding line that tells people how to buy the product
Call to action
Photoboard
Caption
leads which lead to sales
45. If direct mail does not so much generate sales - what does it instead generate?
Short life span
Subheads
Storyboard
leads which lead to sales
46. A series of frames sketched to illustrate how the story line will develop
3 to 6
Underlines
Storyboard
Call to action
47. What is the method by which the customer responds called?
Response device
Soundtrack of TV
Radio script
Talent
48. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Customer commitment
Back translation
Sweetener
Image transfer
49. Headlines that aim to capture attention although they might not provide much information
Indirect-action headline
Present sales message
24
Call to action
50. Types of billboards: _______ and electronic
Poster panel
Straight
Direct Mail Advertising
Call to action