Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Internet ad copy should be written with most important information on top






2. How many more times are electronic billboards more effective than poster panels?






3. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






4. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






5. Headlines that aim to capture attention although they might not provide much information






6. How many words should there be on a billboard?






7. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






8. The text of the message






9. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






10. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






11. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






12. A written version of a radio commercial used to produce the commercial






13. If direct mail does not so much generate sales - what does it instead generate?






14. Commercials are planned with segments of action that occur in a single location






15. Dont be redundant - Voice over should match on screen type - Dont use too many words






16. What kind of radio ad strives for believability?






17. Something that gives customers one more reason to purchase your product






18. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






19. Types of TV commercials Demonstration: Story - or Both - ________






20. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






21. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






22. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






23. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






24. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






25. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






26. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






27. The visual of the ______________ include: headline - lead - sight bites






28. How many pages is the typical direct mail ad?






29. What way of presenting a TV ad uses pictures and words?






30. what is a classified ad that contains a photo called?






31. What does POP stand for?






32. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






33. A word or phrase typed into a search engine to find websites relevant to a certain topic






34. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






35. Limitations to Radio: Cannot show product - __________ - difficult to test success






36. A constructed setting in which the action of a commercial takes place






37. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






38. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






39. Types of ___________: buses - bus benches - bus stop shelters






40. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






41. The written version of a television commercial specifying all the video and audio information






42. Lifelike imitations of sounds






43. What is the method by which the customer responds called?






44. Text used to set the stage and lead into the headline of the copy






45. What is the type of rate that is the same amount charge however long it is run?






46. Presenting TV ads to others: Story board - Script - __________






47. 2 1/4:1 - ratio of ___________






48. A mockup of a television commercial that uses still photos for the frames






49. Commercials shot outside the studio






50. Types of billboards: _______ and electronic