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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does POP stand for?
Scenario
Point-of-purchase
Subheads
Caption
2. 2 1/4:1 - ratio of ___________
In-town billboards size
Lists
Sweetener
Lead paragraph
3. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Facilitators
Stick to time
Captions
Casting
4. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Key frame
Response device
Headline
Customer commitment
5. What is the type of rate that is based on space purchase and time it is run called?
Spam
Open rate
Casting
Pace
6. How many more times are electronic billboards more effective than poster panels?
Forgettability
Schedule
6
4
7. A block of text separate from the main display copy and headline where the idea is presented
Image transfer
Casting
Call-outs
Sweetener
8. A headline that is straightforward and informative and leads to some kind of action
Key visual
Hope
Vignette
Direct-action headline
9. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Brag-and-boast copy
leads which lead to sales
White space
On location
10. What way of presenting a TV ad uses pictures and words?
Image transfer
Story board
Immediate Response
Dialogue
11. Presenting TV ads to others: Story board - Script - __________
4
Pace
House list
Scenario
12. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Call to action
Direct-action headline
Image transfer
Story board
13. 2 fold message of newspaper ad: _____ - sell at a particular store
Urgent
Sell product
Dead
Omnipresence
14. Headlines that aim to capture attention although they might not provide much information
Direct-action headline
Photoboard
Indirect-action headline
Internet Advertising
15. Text that explains what is happening in a corresponding photo or illustration
Captions
Short life span
Scenes
Identify advertiser or product
16. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Internet Advertising
Identify advertiser or product
F
Lead paragraph
17. Small - often rectangular shaped graphic that appears at the top of a webpage.
Flat rate
Off camera
Scenario
Banner ad
18. Another word of email ads - Use with caution
Voice-over
Spam
Magalog
House list
19. How many words should there be on a billboard?
Blind headline
Classified display advertisement
3 to 6
Phone number
20. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Inserts
Direct-action headline
Letter
Direct mail letter
21. What kind of radio ad often includes obsurd situations?
Key frame
Dramatized
Stick to time
Key visual
22. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Call to action
Indirect-action headline
Image transfer
Support Copy
23. An indirect headline that gives little information
Blind headline
Underlines
Sweetener
Classified display advertisement
24. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
4
Letter
Key visual
Urgent
25. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Urgent
Key visual
Attention
Dead
26. Something that gives customers one more reason to purchase your product
Display copy
Sweetener
Stick to time
Transit advertising
27. 3:1 or 4:1 - ratio of _____________
Open rate
Interstate billboards size
Radio script
Omnipresence
28. A constructed setting in which the action of a commercial takes place
Wall Mural
Set
Banner ad
Email
29. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Lead paragraph
Photoboard
Key visual
Response device
30. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Facilitators
Magalog
Subheads
Back translation
31. List of contacts that you purchase from companies that put these lists together
Phone number
Urgent
Navigation
Compiled list
32. Commercials are planned with segments of action that occur in a single location
Scenes
Customer commitment
In-store advertising
Key visual
33. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Collateral materials
Response device
Vignette
Dramatized
34. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Flat rate
Magalog
Tone of voice
Closing pararaph
35. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Incentives
Email
Dramatized
Flat rate
36. commercials set to music
Response list
On location
Closing pararaph
Jingle
37. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Scenario
Underlines
Urgent
Television script
38. Internet ad copy should be written with most important information on top
Talent
Email
Dialogue
Pyramid style
39. A series of frames sketched to illustrate how the story line will develop
Lists
F
Storyboard
Wall Mural
40. Image that conveys the heart of the concept
Key visual
Open rate
Call-outs
White space
41. Where should legal copy be buried in the radio ad?
Letter
Billboards
Beginning or in the middle
Casting
42. How many percent of a newspaper is made up of ads?
Response device
70
Captions
Customer commitment
43. People who appear in television commercials
Talent
Transit advertising
Sight bites
Caption
44. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Letter
Selling idea first
Subheads
Call-outs
45. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive
Short life span
Immediate Response
Body copy
Repeating
46. What kind of radio ad strives for believability?
Blind headline
Dialogue
On location
Identify advertiser or product
47. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Support Copy
Sweetener
Wall Mural
Schedule
48. Finding the right person for the role
Selling idea first
Photoboard
Magalog
Casting
49. Lifelike imitations of sounds
Sound effects
Immediate Response
Underlines
Support Copy
50. A concluding line that tells people how to buy the product
Display copy
Call to action
Open rate
Body copy