Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






2. 2 1/4:1 - ratio of ___________






3. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________






4. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






5. What way of presenting a TV ad uses pictures and words?






6. The act of clicking on a button on a website that takes the viewer to a different website






7. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






8. How many percent of a newspaper is made up of ads?






9. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






10. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






11. A written version of a radio commercial used to produce the commercial






12. A block of text separate from the main display copy and headline where the idea is presented






13. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






14. A word or phrase typed into a search engine to find websites relevant to a certain topic






15. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






16. 3:1 or 4:1 - ratio of _____________






17. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






18. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






19. What is the method by which the customer responds called?






20. Types of ___________: buses - bus benches - bus stop shelters






21. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






22. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






23. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






24. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






25. Your competitor's customers






26. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






27. commercials set to music






28. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






29. Internet ad copy should be written with most important information on top






30. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






31. An indirect headline that gives little information






32. Advantages of _____________: Control - Flexibility - Appeal






33. Types of billboards: _______ and electronic






34. Self important copy that focuses on the company rather than the consumer






35. Image that conveys the heart of the concept






36. A headline that is straightforward and informative and leads to some kind of action






37. 2 kinds of __________: free gift and bonus items






38. How many words should there be on a billboard?






39. What kind of radio ad often includes obsurd situations?






40. A series of frames sketched to illustrate how the story line will develop






41. What should be put last in the radio ad?






42. How fast or slow the action progresses in a commercial






43. Limitations to Radio: Cannot show product - __________ - difficult to test success






44. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






45. 2 fold message of newspaper ad: _____ - sell at a particular store






46. In television - a voice that is coming from an unseen speaker






47. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






48. A mockup of a television commercial that uses still photos for the frames






49. Lifelike imitations of sounds






50. What does POP stand for?







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests