Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. what is a classified ad that contains a photo called?






2. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






3. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






4. Lifelike imitations of sounds






5. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






6. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






7. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






8. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






9. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






10. 2 1/4:1 - ratio of ___________






11. How many inches wide total is a double newspaper page?






12. Image that conveys the heart of the concept






13. Your competitor's customers






14. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






15. Where is the best palce to put the legal copy of the radio ad?






16. Advantages of _____________: Control - Flexibility - Appeal






17. 3:1 or 4:1 - ratio of _____________






18. Other tips for Radio: ________ - Schedule wisely - Give all info






19. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






20. In what shape do people view internet ads?






21. Something that gives customers one more reason to purchase your product






22. A word or phrase typed into a search engine to find websites relevant to a certain topic






23. A headline that is straightforward and informative and leads to some kind of action






24. How many inches wide is a typical newspaper column?






25. The title of an ad; it is display copy set in large type to get the reader's attention






26. An indirect headline that gives little information






27. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






28. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






29. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






30. Where should legal copy be buried in the radio ad?






31. A concluding line that tells people how to buy the product






32. A constructed setting in which the action of a commercial takes place






33. What kind of radio ad often includes obsurd situations?






34. Self important copy that focuses on the company rather than the consumer






35. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






36. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






37. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






38. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






39. How many words should there be on a billboard?






40. What way of presenting a TV ad uses pictures and words?






41. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






42. What is the method by which the customer responds called?






43. What kind of radio ad strives for believability?






44. List of contacts that you purchase from companies that put these lists together






45. Commercials shot outside the studio






46. Type that is set in larger sizes that is used to attract the reader's attention






47. All copywriting and all of advertisig is about giving _______.






48. Text that explains what is happening in a corresponding photo or illustration






49. The text of the message






50. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device







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Can you answer 50 questions in 15 minutes?


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