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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Vignette
Present sales message
Facilitators
70
2. What does POP stand for?
Body copy
Point-of-purchase
Collateral materials
Image transfer
3. A written version of a radio commercial used to produce the commercial
Identify advertiser or product
Radio script
Letter
Dialogue
4. What is the method by which the customer responds called?
Spam
Body copy
Underlines
Response device
5. 2 kinds of __________: free gift and bonus items
Incentives
Sound effects
Hope
White space
6. An indirect headline that gives little information
White space
Back translation
Blind headline
70
7. Types of TV commercials Demonstration: Story - or Both - ________
Testimonials
Billboards
Adese
F
8. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Support Copy
Underlines
Direct-action headline
leads which lead to sales
9. Commercials shot outside the studio
Compiled list
Schedule
On location
Wall Mural
10. Where is the best palce to put the legal copy of the radio ad?
Selling idea first
Middle
Open rate
Your-name-here copy
11. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Off camera
Incentives
Tone of voice
leads which lead to sales
12. Finding the right person for the role
Identify advertiser or product
Beginning or in the middle
Repeating
Casting
13. In which part of the AIPI formula should you repeat the prodcut and company name?
Underlines
F
Identify advertiser or product
Banner ad
14. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Caption
Key frame
Subheads
White space
15. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Voice-over
Off camera
Back translation
Casting
16. In radio advertising - the story is visualized in the listener's imagination
Theater of the mind
Compiled list
Indirect-action headline
On location
17. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Repeating
Interstate billboards size
Billboards
Story board
18. 2 fold message of newspaper ad: _____ - sell at a particular store
Vignette
Call to action
Key frame
Sell product
19. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Adese
Repeating
Body copy
F
20. People who appear in television commercials
Talent
Hope
Flat rate
Sweetener
21. Types of ___________: buses - bus benches - bus stop shelters
Facilitators
In-town billboards size
Transit advertising
Internet Advertising
22. The act of clicking on a button on a website that takes the viewer to a different website
In-store advertising
Pace
Click-throughs
Scenes
23. How many more times are electronic billboards more effective than poster panels?
On location
Radio script
6
Captions
24. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Attention
Facilitators
Omnipresence
Indirect-action headline
25. Headlines that aim to capture attention although they might not provide much information
Indirect-action headline
Captions
Overlines
Closing pararaph
26. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Image transfer
Repeating
Closing pararaph
Vignette
27. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Beginning or in the middle
Back translation
Banner ad
Storyboard
28. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Call-outs
House list
Indirect-action headline
Humor and emotion
29. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Immediate Response
Letter
Soundtrack of TV
Call to action
30. The title of an ad; it is display copy set in large type to get the reader's attention
Casting
Scenes
Headline
Navigation
31. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Caption
3 to 6
Vignette
Selling idea first
32. How many inches wide total is a double newspaper page?
Vignette
70
24
12
33. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Blind headline
Call-outs
Attention
Schedule
34. A constructed setting in which the action of a commercial takes place
Soundtrack of TV
Vignette
Click-throughs
Set
35. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Headline
Direct-action headline
Straight
Attention
36. Customers who have already bought from you
Off camera
House list
Sweetener
Testimonials
37. Presenting TV ads to others: Story board - Script - __________
Subheads
Dramatized
Scenario
Omnipresence
38. What is the type of rate that is based on space purchase and time it is run called?
Key visual
Open rate
Talent
Stick to time
39. How many inches wide is a typical newspaper column?
12
Response device
Overlines
In-town billboards size
40. Dont be redundant - Voice over should match on screen type - Dont use too many words
Soundtrack of TV
Dialogue
Direct-action headline
Overlines
41. Commercials are planned with segments of action that occur in a single location
Poster panel
Scenes
Caption
Repeating
42. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Vignette
4
Inserts
Blind headline
43. If direct mail does not so much generate sales - what does it instead generate?
Talent
Stick to time
Internet Advertising
leads which lead to sales
44. Another word of email ads - Use with caution
Brag-and-boast copy
Direct-action headline
Compiled list
Spam
45. A block of text separate from the main display copy and headline where the idea is presented
Click-throughs
Call-outs
Dialogue
3 to 6
46. A mockup of a television commercial that uses still photos for the frames
Point-of-purchase
Photoboard
Direct-action headline
Sound effects
47. Image that conveys the heart of the concept
F
Set
Key visual
Identify advertiser or product
48. A headline that is straightforward and informative and leads to some kind of action
Beginning or in the middle
Sight bites
Direct-action headline
Inserts
49. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Direct mail letter
Dead
Vignette
Your-name-here copy
50. Types of _____________:pop-out coupons and poin-of purchase
24
In-store advertising
Facilitators
Spam