Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In what shape do people view internet ads?






2. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






3. How many percent of a newspaper is made up of ads?






4. People who appear in television commercials






5. What is the type of rate that is based on space purchase and time it is run called?






6. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






7. Internet ad copy should be written with most important information on top






8. Limitations to Radio: Cannot show product - __________ - difficult to test success






9. Types of _____________:pop-out coupons and poin-of purchase






10. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






11. An indirect headline that gives little information






12. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






13. Formula writing that uses cliches - generalities - stock phrases - and superlatives






14. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






15. A constructed setting in which the action of a commercial takes place






16. The first line or paragraph of the body copy that is used to stimulate the reader's interest






17. In television - a voice that is coming from an unseen speaker






18. The act of clicking on a button on a website that takes the viewer to a different website






19. Finding the right person for the role






20. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






21. The written version of a television commercial specifying all the video and audio information






22. What should be put last in the radio ad?






23. Other tips for Radio: ________ - Schedule wisely - Give all info






24. List of contacts that you purchase from companies that put these lists together






25. what is a classified ad that contains a photo called?






26. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






27. How many words should there be on a billboard?






28. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






29. What kind of radio ad often includes obsurd situations?






30. All copywriting and all of advertisig is about giving _______.






31. Your competitor's customers






32. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






33. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






34. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






35. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






36. 2 1/4:1 - ratio of ___________






37. 3:1 or 4:1 - ratio of _____________






38. Commercials are planned with segments of action that occur in a single location






39. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






40. Commercials shot outside the studio






41. Text used to set the stage and lead into the headline of the copy






42. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






43. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






44. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






45. How many inches wide is a typical newspaper column?






46. In which part of the AIPI formula should you repeat the prodcut and company name?






47. The visual of the ______________ include: headline - lead - sight bites






48. Type that is set in larger sizes that is used to attract the reader's attention






49. Types of ___________: buses - bus benches - bus stop shelters






50. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"