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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many more times are electronic billboards more effective than poster panels?
Set
70
Response list
6
2. Advantages of _____________: Control - Flexibility - Appeal
Direct Mail Advertising
Closing pararaph
Present sales message
12
3. How fast or slow the action progresses in a commercial
Image transfer
Billboards
Internet Advertising
Pace
4. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Incentives
Direct-action headline
Off camera
Adese
5. 2 kinds of __________: free gift and bonus items
Story board
Scenes
Compiled list
Incentives
6. What is the method by which the customer responds called?
Direct Mail Advertising
Omnipresence
Response device
Pace
7. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Vignette
Customer commitment
Collateral materials
Body copy
8. Text that explains what is happening in a corresponding photo or illustration
24
Captions
In-store advertising
Blind headline
9. Types of ___________: buses - bus benches - bus stop shelters
Transit advertising
Middle
Key words
Hope
10. Presenting TV ads to others: Story board - Script - __________
F
Scenario
leads which lead to sales
Identify advertiser or product
11. A constructed setting in which the action of a commercial takes place
Set
Internet Advertising
Urgent
Direct-action headline
12. The title of an ad; it is display copy set in large type to get the reader's attention
Headline
Internet Advertising
Blind headline
White space
13. A headline that is straightforward and informative and leads to some kind of action
Direct-action headline
Urgent
Wall Mural
Email
14. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Casting
24
3 to 6
Lists
15. In television - a voice that is coming from an unseen speaker
4
Off camera
Pyramid style
Set
16. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Overlines
Schedule
Compiled list
Pyramid style
17. Where is the best palce to put the legal copy of the radio ad?
Middle
Poster panel
Classified display advertisement
Click-throughs
18. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Aerial Banner
Vignette
Lists
4
19. Commercials shot outside the studio
Attention
On location
leads which lead to sales
Magalog
20. Headlines that aim to capture attention although they might not provide much information
Beginning or in the middle
Brag-and-boast copy
Indirect-action headline
Scenario
21. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards
Wall Mural
Aerial Banner
24
Jingle
22. What should be put last in the radio ad?
Back translation
Phone number
Caption
White space
23. People who appear in television commercials
Click-throughs
Talent
24
Testimonials
24. In which part of the AIPI formula should you repeat the prodcut and company name?
Identify advertiser or product
Lead paragraph
Response list
Interstate billboards size
25. what is a classified ad that contains a photo called?
Billboards
Internet Advertising
Classified display advertisement
Store history
26. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Story board
Dead
Key words
Television script
27. 3:1 or 4:1 - ratio of _____________
In-store advertising
Casting
Interstate billboards size
Customer commitment
28. How many inches wide is a typical newspaper column?
On location
Compiled list
12
Sweetener
29. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Identify advertiser or product
Sell product
Call-outs
Simple
30. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Call to action
Magalog
Spam
Store history
31. What is the type of rate that is based on space purchase and time it is run called?
House list
Blind headline
Open rate
Letter
32. What does POP stand for?
Point-of-purchase
Spam
Key visual
Phone number
33. In what shape do people view internet ads?
F
Vignette
Headline
Support Copy
34. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Theater of the mind
Internet Advertising
Back translation
Wall Mural
35. The text of the message
Body copy
Response device
Direct Mail Advertising
Television script
36. An indirect headline that gives little information
On location
Vignette
White space
Blind headline
37. The visual of the ______________ include: headline - lead - sight bites
Sight bites
Direct mail letter
Short life span
Selling idea first
38. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Theater of the mind
3 to 6
Omnipresence
Voice-over
39. Internet ad copy should be written with most important information on top
Direct Mail Advertising
Pyramid style
Email
3 to 6
40. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
House list
White space
Image transfer
Short life span
41. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Short life span
Click-throughs
Caption
Billboards
42. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Customer commitment
leads which lead to sales
Tone of voice
House list
43. In radio advertising - the story is visualized in the listener's imagination
Pace
Theater of the mind
Story board
Dialogue
44. A series of frames sketched to illustrate how the story line will develop
Storyboard
Short life span
White space
Key visual
45. Another word of email ads - Use with caution
Tone of voice
Spam
On location
Pace
46. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Pace
In-town billboards size
Direct mail letter
Straight
47. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Captions
Image transfer
Present sales message
Schedule
48. Types of _____________:pop-out coupons and poin-of purchase
Caption
Sweetener
24
In-store advertising
49. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Letter
Scenario
Testimonials
Pace
50. All copywriting and all of advertisig is about giving _______.
Key visual
Captions
Transit advertising
Hope