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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






2. Text used to set the stage and lead into the headline of the copy






3. What does POP stand for?






4. How many inches wide is a typical newspaper column?






5. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






6. People who appear in television commercials






7. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






8. Self important copy that focuses on the company rather than the consumer






9. Types of billboards: _______ and electronic






10. The title of an ad; it is display copy set in large type to get the reader's attention






11. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






12. Dont be redundant - Voice over should match on screen type - Dont use too many words






13. Which part of the AIPI formula is the longest portion of radio ad?






14. Commercials shot outside the studio






15. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






16. All copywriting and all of advertisig is about giving _______.






17. What kind of radio ad strives for believability?






18. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






19. Types of ___________: buses - bus benches - bus stop shelters






20. The visual of the ______________ include: headline - lead - sight bites






21. Customers who have already bought from you






22. Advantages of _____________: Control - Flexibility - Appeal






23. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






24. Limitations to Radio: Cannot show product - __________ - difficult to test success






25. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






26. The act of clicking on a button on a website that takes the viewer to a different website






27. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






28. Other tips for Radio: ________ - Schedule wisely - Give all info






29. A block of text separate from the main display copy and headline where the idea is presented






30. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






31. The first line or paragraph of the body copy that is used to stimulate the reader's interest






32. A word or phrase typed into a search engine to find websites relevant to a certain topic






33. List of contacts that you purchase from companies that put these lists together






34. 2 1/4:1 - ratio of ___________






35. Presenting TV ads to others: Story board - Script - __________






36. Small - often rectangular shaped graphic that appears at the top of a webpage.






37. Internet ad copy should be written with most important information on top






38. 3:1 or 4:1 - ratio of _____________






39. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






40. Type that is set in larger sizes that is used to attract the reader's attention






41. How many percent of a newspaper is made up of ads?






42. what is a classified ad that contains a photo called?






43. In radio advertising - the story is visualized in the listener's imagination






44. How many words should there be on a billboard?






45. Your competitor's customers






46. In which part of the AIPI formula should you repeat the prodcut and company name?






47. In what shape do people view internet ads?






48. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






49. What kind of radio ad often includes obsurd situations?






50. Commercials are planned with segments of action that occur in a single location







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Can you answer 50 questions in 15 minutes?


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