Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






2. What way of presenting a TV ad uses pictures and words?






3. The act of clicking on a button on a website that takes the viewer to a different website






4. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






5. How many more times are electronic billboards more effective than poster panels?






6. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device






7. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






8. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






9. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






10. 2 kinds of __________: free gift and bonus items






11. 2 1/4:1 - ratio of ___________






12. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping






13. In radio advertising - the story is visualized in the listener's imagination






14. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action






15. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






16. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






17. Where should legal copy be buried in the radio ad?






18. What is the type of rate that is the same amount charge however long it is run?






19. Internet ad copy should be written with most important information on top






20. Something that gives customers one more reason to purchase your product






21. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






22. How many percent of a newspaper is made up of ads?






23. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






24. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






25. What does POP stand for?






26. 3:1 or 4:1 - ratio of _____________






27. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






28. What is the type of rate that is based on space purchase and time it is run called?






29. 2 fold message of newspaper ad: _____ - sell at a particular store






30. List of contacts that you purchase from companies that put these lists together






31. Types of ___________: buses - bus benches - bus stop shelters






32. How fast or slow the action progresses in a commercial






33. Other tips for Radio: ________ - Schedule wisely - Give all info






34. Formula writing that uses cliches - generalities - stock phrases - and superlatives






35. How many pages is the typical direct mail ad?






36. A mockup of a television commercial that uses still photos for the frames






37. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times






38. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






39. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






40. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






41. A constructed setting in which the action of a commercial takes place






42. The first line or paragraph of the body copy that is used to stimulate the reader's interest






43. How many inches wide total is a double newspaper page?






44. Lifelike imitations of sounds






45. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






46. Customers who have already bought from you






47. what is a classified ad that contains a photo called?






48. A block of text separate from the main display copy and headline where the idea is presented






49. Self important copy that focuses on the company rather than the consumer






50. What should be put last in the radio ad?