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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where should legal copy be buried in the radio ad?
Beginning or in the middle
Key frame
Short life span
Spam
2. How many inches wide is a typical newspaper column?
12
Story board
Headline
Scenario
3. All copywriting and all of advertisig is about giving _______.
Direct mail letter
Hope
Transit advertising
Overlines
4. Test used to elaborate on the idea in the headline and serve as a transition in the body copy
Collateral materials
Underlines
Storyboard
Direct mail letter
5. What kind of radio ad strives for believability?
Letter
Wall Mural
Facilitators
Dialogue
6. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
White space
Letter
Key visual
Support Copy
7. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Magalog
Open rate
Casting
leads which lead to sales
8. An indirect headline that gives little information
12
Photoboard
Blind headline
Schedule
9. In which part of the AIPI formula should you repeat the prodcut and company name?
Identify advertiser or product
Poster panel
Display copy
Urgent
10. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Internet Advertising
Blind headline
Letter
Sweetener
11. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Adese
Key frame
Stick to time
White space
12. Something that gives customers one more reason to purchase your product
Simple
Sweetener
Overlines
Attention
13. 2 kinds of __________: free gift and bonus items
Incentives
Call to action
Tone of voice
In-store advertising
14. Dont be redundant - Voice over should match on screen type - Dont use too many words
Store history
Letter
Soundtrack of TV
Selling idea first
15. commercials set to music
Customer commitment
Poster panel
Stick to time
Jingle
16. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Straight
Vignette
Blind headline
Support Copy
17. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Repeating
Subheads
In-town billboards size
12
18. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Straight
Letter
Direct Mail Advertising
Immediate Response
19. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Pyramid style
In-store advertising
Dialogue
Subheads
20. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation
Attention
In-store advertising
Point-of-purchase
Back translation
21. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Voice-over
Brag-and-boast copy
Indirect-action headline
Set
22. What is the type of rate that is based on space purchase and time it is run called?
Radio script
Internet Advertising
Present sales message
Open rate
23. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Inserts
Theater of the mind
Compiled list
70
24. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Captions
Click-throughs
Email
Immediate Response
25. What way of presenting a TV ad uses pictures and words?
Omnipresence
Headline
Story board
Subheads
26. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
4
Facilitators
Storyboard
Click-throughs
27. Text used to set the stage and lead into the headline of the copy
Overlines
Direct Mail Advertising
Jingle
House list
28. Lifelike imitations of sounds
Scenario
Closing pararaph
Photoboard
Sound effects
29. A headline that is straightforward and informative and leads to some kind of action
Direct-action headline
Closing pararaph
Vignette
12
30. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Scenario
Customer commitment
Open rate
Caption
31. How many percent of a newspaper is made up of ads?
Response device
Support Copy
70
Interstate billboards size
32. Commercials shot outside the studio
Dead
Overlines
On location
Scenes
33. What should be put last in the radio ad?
Voice-over
Phone number
Casting
Your-name-here copy
34. Internet ad copy should be written with most important information on top
Pyramid style
Story board
House list
Selling idea first
35. List of contacts that you purchase from companies that put these lists together
Call to action
Compiled list
Store history
Click-throughs
36. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Billboards
Tone of voice
Soundtrack of TV
Vignette
37. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Straight
Casting
Phone number
Simple
38. 3:1 or 4:1 - ratio of _____________
In-town billboards size
Interstate billboards size
Internet Advertising
Urgent
39. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
leads which lead to sales
Humor and emotion
Beginning or in the middle
Caption
40. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Stick to time
Radio script
Vignette
On location
41. Headlines that aim to capture attention although they might not provide much information
Vignette
In-town billboards size
Indirect-action headline
Forgettability
42. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Omnipresence
Headline
Short life span
Store history
43. In radio advertising - the story is visualized in the listener's imagination
Theater of the mind
Direct Mail Advertising
Wall Mural
Present sales message
44. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Stick to time
Short life span
Navigation
Call-outs
45. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Lead paragraph
Pace
Immediate Response
Present sales message
46. Types of ___________: buses - bus benches - bus stop shelters
Customer commitment
Transit advertising
Adese
Underlines
47. A written version of a radio commercial used to produce the commercial
Transit advertising
Voice-over
Set
Radio script
48. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Jingle
Display copy
Theater of the mind
Caption
49. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Dead
Talent
White space
Hope
50. Commercials are planned with segments of action that occur in a single location
Blind headline
Flat rate
Response list
Scenes