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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All copywriting and all of advertisig is about giving _______.
Point-of-purchase
Caption
Hope
Scenes
2. A written version of a radio commercial used to produce the commercial
Soundtrack of TV
Radio script
Magalog
In-town billboards size
3. What kind of radio ad strives for believability?
12
Dialogue
Poster panel
Call to action
4. Where is the best palce to put the legal copy of the radio ad?
Store history
Middle
Wall Mural
Transit advertising
5. The text of the message
Pyramid style
Body copy
Subheads
Television script
6. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial
Collateral materials
On location
Key frame
Compiled list
7. Sectional headlines that are used to break up a section of "gray" type in a large block of copy
Indirect-action headline
On location
Subheads
Incentives
8. Advantages of _____________: Control - Flexibility - Appeal
Letter
Hope
Direct Mail Advertising
Collateral materials
9. A mockup of a television commercial that uses still photos for the frames
F
Key words
Attention
Photoboard
10. Image that conveys the heart of the concept
Navigation
Headline
Off camera
Key visual
11. In radio advertising - the story is visualized in the listener's imagination
Theater of the mind
Short life span
Response list
Vignette
12. In television - a voice that is coming from an unseen speaker
Blind headline
Response list
Middle
Off camera
13. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Inserts
Closing pararaph
Your-name-here copy
Key frame
14. The visual of the ______________ include: headline - lead - sight bites
Poster panel
Support Copy
Direct mail letter
4
15. What way of presenting a TV ad uses pictures and words?
Story board
Letter
Flat rate
Casting
16. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
White space
Short life span
Dramatized
Humor and emotion
17. Ad copy is written as a conversation or an announcement and the voices carry emotional cues
Response list
Direct-action headline
Tone of voice
Short life span
18. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Call-outs
Customer commitment
Repeating
Overlines
19. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
Letter
Internet Advertising
Stick to time
Vignette
20. A series of frames sketched to illustrate how the story line will develop
Open rate
Storyboard
Humor and emotion
Set
21. What should be put last in the radio ad?
Phone number
Omnipresence
Humor and emotion
Store history
22. In what shape do people view internet ads?
Open rate
F
Internet Advertising
House list
23. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
Inserts
Television script
leads which lead to sales
Magalog
24. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Present sales message
Adese
Key words
Schedule
25. Where should legal copy be buried in the radio ad?
Beginning or in the middle
Letter
Subheads
Attention
26. How many percent of a newspaper is made up of ads?
Wall Mural
Poster panel
70
Underlines
27. How many pages is the typical direct mail ad?
4
Body copy
Tone of voice
Direct Mail Advertising
28. A headline that is straightforward and informative and leads to some kind of action
Inserts
Direct-action headline
Collateral materials
Sell product
29. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Closing pararaph
House list
Schedule
Open rate
30. What does POP stand for?
Point-of-purchase
Key visual
Click-throughs
House list
31. Commercials shot outside the studio
Email
On location
Interstate billboards size
Collateral materials
32. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Response list
Simple
Response device
Compiled list
33. A word or phrase typed into a search engine to find websites relevant to a certain topic
Key words
House list
Phone number
Email
34. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa
Present sales message
Email
Call to action
Point-of-purchase
35. A block of text separate from the main display copy and headline where the idea is presented
Call-outs
Interstate billboards size
Body copy
Dramatized
36. Text used to set the stage and lead into the headline of the copy
Casting
Flat rate
Overlines
Set
37. What kind of radio ad often includes obsurd situations?
Adese
Hope
Dramatized
Middle
38. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Transit advertising
White space
Incentives
Collateral materials
39. commercials set to music
Captions
Jingle
24
3 to 6
40. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Middle
Simple
Selling idea first
Beginning or in the middle
41. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Forgettability
Photoboard
Direct Mail Advertising
Aerial Banner
42. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Captions
Lead paragraph
Internet Advertising
Vignette
43. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Middle
24
Urgent
Lead paragraph
44. An indirect headline that gives little information
Blind headline
Direct-action headline
Internet Advertising
Present sales message
45. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Magalog
Support Copy
F
Phone number
46. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Letter
Scenes
3 to 6
Photoboard
47. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Caption
24
Your-name-here copy
Lists
48. The written version of a television commercial specifying all the video and audio information
Television script
Headline
Key frame
Incentives
49. what is a classified ad that contains a photo called?
Classified display advertisement
Click-throughs
Straight
Sell product
50. Limitations to Radio: Cannot show product - __________ - difficult to test success
Forgettability
Photoboard
Vignette
Key visual