Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






2. What kind of radio ad often includes obsurd situations?






3. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene






4. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines






5. Types of billboards: _______ and electronic






6. 2 kinds of __________: free gift and bonus items






7. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






8. How many pages is the typical direct mail ad?






9. List of contacts that you purchase from companies that put these lists together






10. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra






11. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






12. The act of clicking on a button on a website that takes the viewer to a different website






13. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






14. The practice of translating ad copy into a second language and then translating that version back into the original language to check the accuracy of the translation






15. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






16. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






17. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






18. commercials set to music






19. 2 fold message of newspaper ad: _____ - sell at a particular store






20. The title of an ad; it is display copy set in large type to get the reader's attention






21. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






22. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






23. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






24. What does POP stand for?






25. Presenting TV ads to others: Story board - Script - __________






26. In which part of the AIPI formula should you repeat the prodcut and company name?






27. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






28. The visual of the ______________ include: headline - lead - sight bites






29. People who appear in television commercials






30. Internet ad copy should be written with most important information on top






31. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






32. Text that explains what is happening in a corresponding photo or illustration






33. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






34. How many words should there be on a billboard?






35. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






36. Where is the best palce to put the legal copy of the radio ad?






37. A mockup of a television commercial that uses still photos for the frames






38. Formula writing that uses cliches - generalities - stock phrases - and superlatives






39. Image that conveys the heart of the concept






40. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






41. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






42. 3:1 or 4:1 - ratio of _____________






43. Finding the right person for the role






44. Dont be redundant - Voice over should match on screen type - Dont use too many words






45. Lifelike imitations of sounds






46. What is the method by which the customer responds called?






47. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






48. Type that is set in larger sizes that is used to attract the reader's attention






49. All copywriting and all of advertisig is about giving _______.






50. Customers who have already bought from you