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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____
Point-of-purchase
Vignette
Key visual
Urgent
2. Text used to set the stage and lead into the headline of the copy
Simple
Sweetener
Key frame
Overlines
3. What does POP stand for?
Body copy
Caption
Lead paragraph
Point-of-purchase
4. How many inches wide is a typical newspaper column?
Phone number
12
Brag-and-boast copy
Sell product
5. A technique used in commercials in which an off-camera announcers talks about the on-camera sccene
Testimonials
Response device
House list
Voice-over
6. People who appear in television commercials
Banner ad
Repeating
Key frame
Talent
7. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Response list
Dead
Sound effects
Spam
8. Self important copy that focuses on the company rather than the consumer
Captions
White space
Brag-and-boast copy
Incentives
9. Types of billboards: _______ and electronic
Poster panel
On location
Billboards
Off camera
10. The title of an ad; it is display copy set in large type to get the reader's attention
Voice-over
Headline
House list
Open rate
11. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Short life span
Open rate
Repeating
Simple
12. Dont be redundant - Voice over should match on screen type - Dont use too many words
Dramatized
Urgent
Soundtrack of TV
Underlines
13. Which part of the AIPI formula is the longest portion of radio ad?
Subheads
Present sales message
Letter
Short life span
14. Commercials shot outside the studio
Jingle
Flat rate
Back translation
On location
15. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
House list
Repeating
Click-throughs
Vignette
16. All copywriting and all of advertisig is about giving _______.
Hope
Support Copy
House list
Tone of voice
17. What kind of radio ad strives for believability?
Dialogue
Internet Advertising
70
Compiled list
18. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
70
Present sales message
Attention
Short life span
19. Types of ___________: buses - bus benches - bus stop shelters
Transit advertising
On location
Stick to time
Subheads
20. The visual of the ______________ include: headline - lead - sight bites
Dialogue
Direct mail letter
Simple
12
21. Customers who have already bought from you
Internet Advertising
Simple
Scenes
House list
22. Advantages of _____________: Control - Flexibility - Appeal
Image transfer
Direct Mail Advertising
Talent
Theater of the mind
23. ________ (graphically emphasized copy) should be sometimes 1 sentence and no more than 3 to 5 lines
Sight bites
Stick to time
Dead
Pace
24. Limitations to Radio: Cannot show product - __________ - difficult to test success
Vignette
Call to action
Forgettability
Classified display advertisement
25. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Vignette
Inserts
Off camera
Present sales message
26. The act of clicking on a button on a website that takes the viewer to a different website
Click-throughs
Back translation
Storyboard
Compiled list
27. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
Caption
In-store advertising
White space
Identify advertiser or product
28. Other tips for Radio: ________ - Schedule wisely - Give all info
70
Dialogue
Stick to time
White space
29. A block of text separate from the main display copy and headline where the idea is presented
Direct mail letter
Call-outs
Caption
Direct Mail Advertising
30. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"
Theater of the mind
Facilitators
Direct Mail Advertising
Your-name-here copy
31. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Flat rate
Transit advertising
Direct Mail Advertising
Lead paragraph
32. A word or phrase typed into a search engine to find websites relevant to a certain topic
Phone number
Click-throughs
Billboards
Key words
33. List of contacts that you purchase from companies that put these lists together
Transit advertising
Vignette
F
Compiled list
34. 2 1/4:1 - ratio of ___________
In-town billboards size
Facilitators
Urgent
Voice-over
35. Presenting TV ads to others: Story board - Script - __________
Response device
Scenario
Poster panel
Jingle
36. Small - often rectangular shaped graphic that appears at the top of a webpage.
Tone of voice
Theater of the mind
Banner ad
Call to action
37. Internet ad copy should be written with most important information on top
On location
Pyramid style
Interstate billboards size
Theater of the mind
38. 3:1 or 4:1 - ratio of _____________
Interstate billboards size
Direct mail letter
Present sales message
House list
39. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive
Closing pararaph
Image transfer
Omnipresence
Humor and emotion
40. Type that is set in larger sizes that is used to attract the reader's attention
Display copy
Adese
Sight bites
Stick to time
41. How many percent of a newspaper is made up of ads?
Lead paragraph
Immediate Response
70
Blind headline
42. what is a classified ad that contains a photo called?
Sweetener
Classified display advertisement
Your-name-here copy
Back translation
43. In radio advertising - the story is visualized in the listener's imagination
Banner ad
Theater of the mind
Your-name-here copy
Brag-and-boast copy
44. How many words should there be on a billboard?
Classified display advertisement
3 to 6
Compiled list
Open rate
45. Your competitor's customers
Response list
Captions
Lists
Body copy
46. In which part of the AIPI formula should you repeat the prodcut and company name?
Key visual
Identify advertiser or product
Facilitators
Sweetener
47. In what shape do people view internet ads?
leads which lead to sales
F
Testimonials
12
48. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Attention
Image transfer
Call to action
Identify advertiser or product
49. What kind of radio ad often includes obsurd situations?
Point-of-purchase
Dramatized
Tone of voice
Your-name-here copy
50. Commercials are planned with segments of action that occur in a single location
Forgettability
Scenes
Identify advertiser or product
Schedule
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