Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






2. What kind of radio ad strives for believability?






3. What is the method by which the customer responds called?






4. 3:1 or 4:1 - ratio of _____________






5. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






6. Another word of email ads - Use with caution






7. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






8. Commercials shot outside the studio






9. Dont be redundant - Voice over should match on screen type - Dont use too many words






10. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






11. Internet ad copy should be written with most important information on top






12. Types of ___________: buses - bus benches - bus stop shelters






13. A written version of a radio commercial used to produce the commercial






14. How many pages is the typical direct mail ad?






15. What does POP stand for?






16. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






17. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






18. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






19. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






20. A concluding line that tells people how to buy the product






21. A headline that is straightforward and informative and leads to some kind of action






22. A mockup of a television commercial that uses still photos for the frames






23. commercials set to music






24. Types of TV commercials Demonstration: Story - or Both - ________






25. Text that explains what is happening in a corresponding photo or illustration






26. Lifelike imitations of sounds






27. What is the type of rate that is the same amount charge however long it is run?






28. List of contacts that you purchase from companies that put these lists together






29. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle






30. How many more times are electronic billboards more effective than poster panels?






31. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






32. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






33. Your competitor's customers






34. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






35. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






36. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






37. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






38. 2 1/4:1 - ratio of ___________






39. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






40. How many inches wide is a typical newspaper column?






41. How many words should there be on a billboard?






42. Presenting TV ads to others: Story board - Script - __________






43. Type that is set in larger sizes that is used to attract the reader's attention






44. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






45. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






46. Headlines that aim to capture attention although they might not provide much information






47. A constructed setting in which the action of a commercial takes place






48. The title of an ad; it is display copy set in large type to get the reader's attention






49. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






50. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards