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Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A concluding line that tells people how to buy the product






2. A word or phrase typed into a search engine to find websites relevant to a certain topic






3. Identify sender and receiver - open with EPIC HEADLINE - 1st sentence give mini version of complete message - give them an immediate way to respond such as a link - present copy that covers all benefits - be personal and conversational - use short pa






4. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






5. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious






6. A mockup of a television commercial that uses still photos for the frames






7. Self important copy that focuses on the company rather than the consumer






8. A series of frames sketched to illustrate how the story line will develop






9. 2 kinds of __________: free gift and bonus items






10. The text of the message






11. How many pages is the typical direct mail ad?






12. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






13. Image that conveys the heart of the concept






14. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -






15. Test used to elaborate on the idea in the headline and serve as a transition in the body copy






16. Limitations to Radio: Cannot show product - __________ - difficult to test success






17. Advantages of _____________: Control - Flexibility - Appeal






18. Lifelike imitations of sounds






19. How many percent of a newspaper is made up of ads?






20. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






21. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






22. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






23. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move






24. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






25. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






26. 2 1/4:1 - ratio of ___________






27. Where is the best palce to put the legal copy of the radio ad?






28. All copywriting and all of advertisig is about giving _______.






29. What is the type of rate that is based on space purchase and time it is run called?






30. Finding the right person for the role






31. In radio advertising - the story is visualized in the listener's imagination






32. How fast or slow the action progresses in a commercial






33. A constructed setting in which the action of a commercial takes place






34. How many more times are electronic billboards more effective than poster panels?






35. Which part of the AIPI formula is the longest portion of radio ad?






36. commercials set to music






37. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






38. Other tips for Radio: ________ - Schedule wisely - Give all info






39. The act of clicking on a button on a website that takes the viewer to a different website






40. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?






41. The title of an ad; it is display copy set in large type to get the reader's attention






42. Commercials are planned with segments of action that occur in a single location






43. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






44. Text used to set the stage and lead into the headline of the copy






45. Something that gives customers one more reason to purchase your product






46. Where should legal copy be buried in the radio ad?






47. How many inches wide total is a double newspaper page?






48. In what shape do people view internet ads?






49. Types of TV commercials Demonstration: Story - or Both - ________






50. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?







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Can you answer 50 questions in 15 minutes?


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