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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Formula writing that uses cliches - generalities - stock phrases - and superlatives
Tone of voice
Internet Advertising
70
Adese
2. Commercials shot outside the studio
Vignette
Response list
On location
Facilitators
3. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Immediate Response
Short life span
F
Straight
4. How many percent of a newspaper is made up of ads?
Caption
In-store advertising
70
Spam
5. If direct mail does not so much generate sales - what does it instead generate?
leads which lead to sales
Dramatized
Collateral materials
Dialogue
6. What is the type of rate that is the same amount charge however long it is run?
Banner ad
Theater of the mind
Flat rate
Interstate billboards size
7. 2 1/4:1 - ratio of ___________
In-town billboards size
Letter
Talent
24
8. Image that conveys the heart of the concept
Response device
White space
Urgent
Key visual
9. What is the method by which the customer responds called?
On location
Open rate
Response device
Point-of-purchase
10. Limitations to Radio: Cannot show product - __________ - difficult to test success
Forgettability
Interstate billboards size
Omnipresence
Story board
11. In television - a voice that is coming from an unseen speaker
White space
Simple
Off camera
House list
12. 2 fold message of newspaper ad: _____ - sell at a particular store
Dead
Response list
Sell product
Phone number
13. You can help consumers remember radio ads by ____________ many times an hour and repeating the company's name many times
Hope
Repeating
Indirect-action headline
Storyboard
14. 3:1 or 4:1 - ratio of _____________
Image transfer
Television script
Interstate billboards size
70
15. The first line or paragraph of the body copy that is used to stimulate the reader's interest
Lead paragraph
Call to action
Magalog
Photoboard
16. commercials set to music
12
Simple
On location
Jingle
17. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Support Copy
Call to action
Short life span
Flat rate
18. What way of presenting a TV ad uses pictures and words?
Key frame
Story board
House list
Classified display advertisement
19. Lifelike imitations of sounds
Sound effects
Radio script
Navigation
Schedule
20. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things
Compiled list
Brag-and-boast copy
Off camera
Humor and emotion
21. The title of an ad; it is display copy set in large type to get the reader's attention
Headline
Poster panel
Classified display advertisement
Subheads
22. List of contacts that you purchase from companies that put these lists together
Photoboard
Classified display advertisement
Compiled list
Omnipresence
23. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth
Pace
Store history
Direct mail letter
Urgent
24. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad
Point-of-purchase
Vignette
Schedule
Display copy
25. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Radio script
Phone number
Compiled list
Selling idea first
26. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
Magalog
Aerial Banner
Letter
Testimonials
27. How fast or slow the action progresses in a commercial
Poster panel
Pace
Sight bites
Response list
28. How many inches wide is a typical newspaper column?
Response device
Phone number
Set
12
29. Another word of email ads - Use with caution
Response device
Spam
Direct-action headline
Hope
30. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Television script
Display copy
Customer commitment
24
31. Which part of the AIPI formula is the longest portion of radio ad?
Click-throughs
House list
12
Present sales message
32. Format tips for web copy: White Space - Font Type - Bold for emphasis - Images - ___________ - Make links obvious
Present sales message
Your-name-here copy
Navigation
Body copy
33. A concluding line that tells people how to buy the product
Collateral materials
Call to action
4
Support Copy
34. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency
Billboards
Poster panel
Inserts
Dramatized
35. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Call-outs
Attention
Hope
Magalog
36. Internet ad copy should be written with most important information on top
70
Pyramid style
Immediate Response
Key frame
37. People who appear in television commercials
Set
Indirect-action headline
Vignette
Talent
38. 2 kinds of __________: free gift and bonus items
Indirect-action headline
Forgettability
Facilitators
Incentives
39. Type that is set in larger sizes that is used to attract the reader's attention
Jingle
Subheads
Talent
Display copy
40. what is a classified ad that contains a photo called?
On location
Classified display advertisement
Dramatized
Theater of the mind
41. Commercials are planned with segments of action that occur in a single location
Scenes
Response device
In-town billboards size
Jingle
42. How many inches wide total is a double newspaper page?
Selling idea first
Response device
Voice-over
24
43. Elements of Mail Advertising: Outer Envelope - _______ - Sight bites - Response Device
Pyramid style
Support Copy
Scenes
Letter
44. In what shape do people view internet ads?
Storyboard
F
Display copy
Navigation
45. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______
Spam
Closing pararaph
Direct mail letter
Dead
46. Types of billboards: _______ and electronic
Indirect-action headline
Lists
Poster panel
Facilitators
47. Other tips for Radio: ________ - Schedule wisely - Give all info
Adese
Pace
Flat rate
Stick to time
48. Graphics of Newspaper ads: Think Big - let __________ work for you - be creative with physicality - use color - pay extra
White space
Banner ad
Interstate billboards size
Inserts
49. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort
Immediate Response
Collateral materials
Story board
Sweetener
50. What is the type of rate that is based on space purchase and time it is run called?
Television script
Open rate
Tone of voice
Lists