Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment






2. A block of text separate from the main display copy and headline where the idea is presented






3. Internet ad copy should be written with most important information on top






4. List of contacts that you purchase from companies that put these lists together






5. How many words should there be on a billboard?






6. Your competitor's customers






7. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






8. Where should legal copy be buried in the radio ad?






9. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






10. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






11. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






12. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






13. How many inches wide total is a double newspaper page?






14. Customers who have already bought from you






15. A concluding line that tells people how to buy the product






16. How fast or slow the action progresses in a commercial






17. What should be put last in the radio ad?






18. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






19. What does POP stand for?






20. Something that gives customers one more reason to purchase your product






21. If direct mail does not so much generate sales - what does it instead generate?






22. Advantages of _____________: Control - Flexibility - Appeal






23. In radio advertising - the story is visualized in the listener's imagination






24. 3:1 or 4:1 - ratio of _____________






25. Two things to remember when sending out direct mail: spell their name right and make sure they aren't _______






26. A word or phrase typed into a search engine to find websites relevant to a certain topic






27. Image that conveys the heart of the concept






28. What way of presenting a TV ad uses pictures and words?






29. An indirect headline that gives little information






30. Ad copy is written as a conversation or an announcement and the voices carry emotional cues






31. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






32. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






33. Brochures and other forms of product literature used in support of an advertising - public relations - or sales promotion effort






34. How many more times are electronic billboards more effective than poster panels?






35. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






36. what is a classified ad that contains a photo called?






37. Other tips for Radio: ________ - Schedule wisely - Give all info






38. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






39. A constructed setting in which the action of a commercial takes place






40. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards






41. All copywriting and all of advertisig is about giving _______.






42. What kind of radio ad often includes obsurd situations?






43. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






44. Lifelike imitations of sounds






45. Advantages of Internet Advertising: Audience - Flexible - ___________ - Inexpensive






46. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






47. Headlines that aim to capture attention although they might not provide much information






48. The text of the message






49. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






50. Types of billboards: _______ and electronic