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Test your basic knowledge |
Copywriting
Start Test
Study First
Subject
:
writing-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper
3 to 6
Inserts
Testimonials
Phone number
2. Self important copy that focuses on the company rather than the consumer
Call to action
Brag-and-boast copy
Click-throughs
Interstate billboards size
3. Parts of envelope mailing COPY: Features - __________ - Sweeteners - Facilitators - Customer Commitment
Testimonials
Support Copy
Point-of-purchase
Open rate
4. The visual of the ______________ include: headline - lead - sight bites
Classified display advertisement
Headline
Interstate billboards size
Direct mail letter
5. Writing for Web Copy: Catch Attention - Keep it short - Text should be simple - Short informative paragraphs - ________ - 4 or 5 lines of copy - emphasize benefits or features - write specifically - powerful words - GRAMMAR - assurance of security -
Navigation
Open rate
Lists
Key frame
6. Which part of the AIPI formula is the longest portion of radio ad?
Inserts
Present sales message
Testimonials
Set
7. People who appear in television commercials
Present sales message
Wall Mural
Talent
Response device
8. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?
Inserts
Point-of-purchase
Photoboard
Straight
9. What does POP stand for?
Email
House list
Straight
Point-of-purchase
10. what is a classified ad that contains a photo called?
Classified display advertisement
Soundtrack of TV
3 to 6
Open rate
11. The title of an ad; it is display copy set in large type to get the reader's attention
Interstate billboards size
Poster panel
Headline
leads which lead to sales
12. Headlines that aim to capture attention although they might not provide much information
Indirect-action headline
Response device
Sight bites
Schedule
13. Text used to set the stage and lead into the headline of the copy
Indirect-action headline
Wall Mural
Store history
Overlines
14. Presenting TV ads to others: Story board - Script - __________
Response list
Scenario
Present sales message
Attention
15. How many inches wide total is a double newspaper page?
24
Soundtrack of TV
Underlines
Incentives
16. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information
Magalog
Inserts
Closing pararaph
Schedule
17. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company
Urgent
Wall Mural
Dramatized
Your-name-here copy
18. What kind of radio ad strives for believability?
Spam
Photoboard
Dialogue
Attention
19. How fast or slow the action progresses in a commercial
Letter
Forgettability
On location
Pace
20. How many more times are electronic billboards more effective than poster panels?
Identify advertiser or product
Inserts
Talent
6
21. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action
Email
70
Phone number
Closing pararaph
22. Types of billboards: _______ and electronic
Poster panel
Story board
Sweetener
Simple
23. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping
Response list
Simple
Direct mail letter
Caption
24. A written version of a radio commercial used to produce the commercial
Radio script
Compiled list
Magalog
Blind headline
25. What is the type of rate that is the same amount charge however long it is run?
Collateral materials
F
Flat rate
6
26. Image that conveys the heart of the concept
Key visual
Scenario
Immediate Response
Adese
27. A headline that is straightforward and informative and leads to some kind of action
Direct-action headline
Letter
Beginning or in the middle
Wall Mural
28. A series of frames sketched to illustrate how the story line will develop
Storyboard
70
Lead paragraph
Letter
29. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium
Omnipresence
Internet Advertising
Image transfer
Present sales message
30. Tips for Radio Commercials: Understand situation - ___________ - bury legal copy at beginning or middle
Testimonials
70
Selling idea first
Call to action
31. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads
Immediate Response
Lead paragraph
Omnipresence
Short life span
32. What is the type of rate that is based on space purchase and time it is run called?
Open rate
Omnipresence
Pyramid style
Short life span
33. What kind of radio ad is a series of short situations where one character gives a problem and one gives a solution?
Indirect-action headline
Vignette
Interstate billboards size
Selling idea first
34. AIPI FORMULA: A = ________ - I = Identigy - P = Present sales message - I = Initiate action
Brag-and-boast copy
Attention
Flat rate
Spam
35. Kinds of Out-of-Home Media: Transit Advertising - Stadium Promotion - In Store Advertising - __________ - Billboards
Aerial Banner
Closing pararaph
Transit advertising
Display copy
36. 2 fold message of newspaper ad: _____ - sell at a particular store
Facilitators
Response list
Sell product
6
37. Visuals in TV commercials: Keep it ______ - Put People in it - Make it move - Make something associated with it more - Have nothing move
Storyboard
Hope
Lead paragraph
Simple
38. The act of clicking on a button on a website that takes the viewer to a different website
Key visual
Click-throughs
Support Copy
Present sales message
39. How many words should there be on a billboard?
Flat rate
3 to 6
Immediate Response
On location
40. What way of presenting a TV ad uses pictures and words?
Key frame
Story board
leads which lead to sales
Facilitators
41. Other tips for Radio: ________ - Schedule wisely - Give all info
Stick to time
Urgent
12
White space
42. Where should legal copy be buried in the radio ad?
24
6
Spam
Beginning or in the middle
43. To entice the customer to action: sweeteners - incentives - choices - facilitators - ___________
Hope
Set
Dialogue
Customer commitment
44. Internet ad copy should be written with most important information on top
Display copy
Response list
Theater of the mind
Pyramid style
45. Type that is set in larger sizes that is used to attract the reader's attention
70
6
Display copy
Navigation
46. In what shape do people view internet ads?
Closing pararaph
Store history
F
Humor and emotion
47. An indirect headline that gives little information
Middle
Blind headline
Selling idea first
Beginning or in the middle
48. Text that explains what is happening in a corresponding photo or illustration
Interstate billboards size
Inserts
Captions
Classified display advertisement
49. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing
F
Attention
Spam
Magalog
50. Disadvantages of ___________: May be perceived in negative light - may cause concern when it comes to shopping
4
Internet Advertising
Sight bites
Back translation