Test your basic knowledge |

Copywriting

Subject : writing-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first line or paragraph of the body copy that is used to stimulate the reader's interest






2. A block of text separate from the main display copy and headline where the idea is presented






3. Self important copy that focuses on the company rather than the consumer






4. Pompous writing used in corporate communication that contains generic claims that do not differentiate the company






5. The last paragraph of the body copy in an ad that sums of the selling message - usually ending with a call to action






6. Types of Direct Mail Advertising: Postcard - double postcard - self-mailer - _______ - Catalog - Envelope Mailing






7. What does POP stand for?






8. In which part of the AIPI formula should you repeat the prodcut and company name?






9. Type that is set in larger sizes that is used to attract the reader's attention






10. Where is the best palce to put the legal copy of the radio ad?






11. What kind of radio ad has one voice - is simple - and that uses a celebrity sometimes?






12. The act of clicking on a button on a website that takes the viewer to a different website






13. Types of Radio Commercials: Straight - Dialog - Dramatized - _______ (short situations) - Musical - Integrated ad






14. Three basic formats of retail ads: display advertisements - classified advertisements - _______ for weekend or Sunday paper






15. Limitations to Radio: Cannot show product - __________ - difficult to test success






16. Tips for effective commercials: stick to time - ____________ wisely - give all information - repeat vital information






17. Types of ___________: buses - bus benches - bus stop shelters






18. Strategies for retail advertising: store employees - location - price - products - __________ - store stand on issue - truth






19. A word or phrase typed into a search engine to find websites relevant to a certain topic






20. When the presentation in one medium stimulates the listener or viewer to think about the presentation of the product in another medium






21. Characteristics of Newspaper ads: Retailers know local customers - retailers promote competing brand - the message is more _____






22. Something that gives customers one more reason to purchase your product






23. Elements of Newspaper ads: Address - Phone Number - ______ - Open Hours - Credit Plan or Layaway - Giftwrapping






24. Finding the right person for the role






25. An image from a commercial that sticks in the mind and becomes the visual that viewers remember when they think about the commercial






26. How many percent of a newspaper is made up of ads?






27. In radio advertising - the story is visualized in the listener's imagination






28. what is a classified ad that contains a photo called?






29. 3:1 or 4:1 - ratio of _____________






30. _______________ Strengths: Reach Frequency - Continuity - Targetability - Cost Efficiency






31. Sectional headlines that are used to break up a section of "gray" type in a large block of copy






32. Types of Billboards: Poster Panel 0 Mechanical - Electronic - ________ - Mobile Billboards






33. What way of presenting a TV ad uses pictures and words?






34. 3 kinds of ____________: guarantees - toll-free number - phrases such as "bill me later" and "send no money now"






35. Advantages to Radio: ___________ - Flexibility - Efficient Targeting - Inexpensive






36. Formula writing that uses cliches - generalities - stock phrases - and superlatives






37. Types of billboards: _______ and electronic






38. Disadvantages to retail ads: Competition with other ads - less frequently read - __________ - lower quality than magazine - poor placement of ads






39. 2 fold message of newspaper ad: _____ - sell at a particular store






40. List of contacts that you purchase from companies that put these lists together






41. How many pages is the typical direct mail ad?






42. Internet ad copy should be written with most important information on top






43. How many more times are electronic billboards more effective than poster panels?






44. A written version of a radio commercial used to produce the commercial






45. A mockup of a television commercial that uses still photos for the frames






46. Your competitor's customers






47. Headlines that aim to capture attention although they might not provide much information






48. Tips for writing billboards: Keep your ideas simple and strong - keep sentences short - use _____________ - avoid being indirect and subtle - eliminate non-essential things






49. Text used to set the stage and lead into the headline of the copy






50. Advantages of _____________: Control - Flexibility - Appeal