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Test your basic knowledge |
Hotel Operations
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Flows the relationship between expectation and reality
Guest Communication
Mystery Shoppers
Satisfaction
Cash Only Guests
2. Tangibles -Reliability -Responsiveness -Assurance -Empathy
The Buyer's View
Blogs and Internet Reviews
Dimensions of Service Quality
Assurance
3. What matters is what customers value
4. The room is not ready!
What is one of the biggest complaints at the front desk?
Complaints
Responsiveness
Empowerment
5. Executives either make deliberate decisions to implement particular ideas or they passively accept ongoing practices. Management creates and implements a program of enhanced guest services.
6. Willingness to help promptly
Responsiveness
Preventing Complaints
Should management act on all fronts?
Total Quality Management (TQM)
7. 'Invisible' to guests areas and employees -'Visible' to guest areas and employees -Other customers and their actions
Components of the service encounter
Moments of truth
Assurance
What do we sell in the hotel industry?
8. The reversal of a problem
Service Recovery
Up Selling
Two Components of Service Recovery
Discounting Profitability
9. Noise - Temperature and Darkness
How many times has the Ritz Carlton won the Malcom Baldridge award?
It pays to pay rack rate
Important Sleeping Amenities
Uniformed Service
10. Assumes that at 70% occupancy - each room category is occupied at 70%
The Buyer's View
The Seller's View
The Ideal Average Room Rate
Tangibles
11. Large rooms - many bathroom amenities
Measurable Issues
The Discounting Dilemma
Guest Communication
Auction Travel Sites
12. Consistent and accurate performance
Reliability
Cash Only Guests
Additional Rate Factors
Auction Travel Sites
13. Open to the world--need to monitor and respond rapidly
Blogs and Internet Reviews
Up Selling
How many times has the Ritz Carlton won the Malcom Baldridge award?
Moments of truth
14. Building - landscape - deocr and furnishings
Contents of the rooming slip
Tangibles
Blogs and Internet Reviews
Complaints
15. Guests on American Plan (AP) or modified American Plan (MAP) must be given their full quota of meals
Up Selling
Service Recovery
It pays to pay rack rate
American Plan Day
16. Minimize complaints by informing about potential problems
The Bell Staff
Early Warning
The Seller's View
Up Selling
17. Address 'expectations' through honest advertising that 'under-sells' -Address 'reality' through selection - training - empowerment of employees; high standards leading to 'over-delivery'
Job of Management
Moments of truth
Cash Only Guests
Synonymous with excellence
18. Persuading a guest to take a better room at a higher rate
Additional Rate Factors
Rotation of Fronts
Discounting Profitability
Up Selling
19. Give no discounts - but give special benefits to those paying rack rate
Auction Travel Sites
It pays to pay rack rate
The Ideal Average Room Rate
The Registration Card
20. Deep discount on-line sites - where customers bid for rates and hotels accept if they think the room will be empty otherwise
What is one of the biggest complaints at the front desk?
Government per diems
Auction Travel Sites
Upgrading
21. Product -Processes -People -Outcomes
Did Not Stay (DNS)
Moments of truth
Rotation of Fronts
Components of Quality Management
22. Provides for changes to accommodate guests and employees with disabilities. Law enforced with fines and penalties. Requires changes in physical structures and hiring practices to accommodate the disabled - be they guest or employee
Quality Control Through Inspection
Upgrading
Guest Communication
Americans with Disabilities Act (ADA-1992)
23. Easy to understand and communicate -Unconditional as far as possible -Guarantee should be meaningful -Easy for guest to collect -Provide appropriate compensation -Have tracking systems in place to identify problems
Quality Guarantees
The Discounting Dilemma
Dimensions of Service Quality
The Registration Card
24. Encourage staff to communicate with guest--eye contact - greeting. Many guests return to hotel because of relationship with staff
Reliability
Components of Quality Management
Guest Communication
Preventing Complaints
25. Early Warning -Comment Cards -Blogs and Internet Reviews -Quality Circles
Cash Only Guests
Preventing Complaints
Did Not Stay (DNS)
Quality Circles
26. Giving the workforce authority to act.
Double Occupancy
Total Quality Management (TQM)
Service Recovery
Empowerment
27. Small groups of employees who meet regularly as quasi-permanent teams to identify issues in delivering quality service
Comment Cards
American Plan Day
Quality Circles
What is one of the biggest complaints at the front desk?
28. Charing per person - rather than per room. Trend in USA is to charge for the room - rather than per-person
Cash Only Guests
How many times has the Ritz Carlton won the Malcom Baldridge award?
Double Occupancy
Registered - Not Assigned (RNA)
29. Computer program to match reservations with rooms on a priority basis.
Quality Circles
The Bell Staff
Property Management System Algorithms
Responsiveness
30. A guest who registers but does not stay. Could be due to dissatisfaction or an incident in the hotel
The Discounting Dilemma
Did Not Stay (DNS)
Tangibles
Americans with Disabilities Act (ADA-1992)
31. Inspectors hired by outsiders or by hotel itself
Double Occupancy
Mystery Shoppers
The Ideal Average Room Rate
Cash Only Guests
32. Warm - heartfelt response
Empathy
Mystery Shoppers
It pays to pay rack rate
Quality Control Through Inspection
33. Blocking/Pre-assigning Rooms. Not needed if all rooms are identical. Ensures that special requests will be accommodated.
Assurance
Total Quality Management (TQM)
What do we sell in the hotel industry?
The Room Selection Process
34. Valet Parking - doorperson - concierges - hotel security and bell staff. They all have maximum guest contact. Have opportunity to sell hotel services
Uniformed Service
Day Rate Rooms
Property Management System Algorithms
Guest Communication
35. Guests measure quality by comparison. If surprised by a better stay than anticipated - guests perceive quality to be high.
36. Yes - temptation to act only on 'visible' areas
Contents of the rooming slip
Should management act on all fronts?
Important Sleeping Amenities
Property Management System Algorithms
37. Bad employees or disgruntled ones can also spoil image of hotel. Difficult to supervise interaction as they are out-of-sight.
Satisfaction
Uniformed Services Training
Complaints
Early Warning
38. Identification -Marketing -Regulations -Instructional
How many times has the Ritz Carlton won the Malcom Baldridge award?
Quality Control Through Inspection
Reliability
Contents of the rooming slip
39. In those markets where demand is strong - competing hotels continue to push rates to new ADR heights.
Early Warning
Components of Quality Management
The Discounting Dilemma
Reliability
40. The government will pay only a fixed amount to its employee per day - so hotels charge less for government employees to get that business
Empathy
Government per diems
Resort Fees
Total Quality Management (TQM)
41. Special rates for stays of less than overnight. Perceived as only for shady business and/or prone to employee fraud and/or general accounting hassles
Additional Rate Factors
Job of Management
The Bell Staff
Day Rate Rooms
42. Reduced role of this department due to improved telecommunication technology and vending machines for ice - drinks etc...
What is one of the biggest complaints at the front desk?
Components of the service encounter
Registered - Not Assigned (RNA)
The Bell Staff
43. The model for actively managing guest relations originated in another broader idea. Initially focus was manufacturing - producing products with zero defects.
Total Quality Management (TQM)
Up Selling
Dimensions of Service Quality
Government per diems
44. Most guests do not complain. There are 10 unhappy customers for every visible complaint -Treat complaints as free consultancy
Job of Management
Complaints
Auction Travel Sites
The Registration Card
45. Energy and other non-room surcharges.
Guest Communication
Rack Rate
Additional Rate Factors
The Discounting Dilemma
46. Increases occupancy at the cost of a lowered room rate. You need to sell 11% more rooms if you discount 10%
Quality Control Through Inspection
Discounting Profitability
Measurable Issues
Quality Circles
47. Tend to represent only extreme cases-confidential to management
The Discounting Dilemma
What do we sell in the hotel industry?
Comment Cards
Uniformed Service
48. Ability to charge more than rack rate during 'special' events. May be illegal and prosecuted as 'price gouging'
Up Selling
What do we sell in the hotel industry?
Premium Periods
It pays to pay rack rate
49. In the U.S. we do not ask for a lot of information to put on it - but in Europe and South American they ask for a lot of information
Empowerment
The Registration Card
How many times has the Ritz Carlton won the Malcom Baldridge award?
Tangibles
50. Arrivals for whom we have a vacated room - but that room is not ready yet
Registered - Not Assigned (RNA)
American Plan Day
Service Recovery
'Eye of the beholder'