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Test your basic knowledge |
Hotel Operations
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Flows the relationship between expectation and reality
Satisfaction
Premium Periods
Rooming Slips
The Discounting Dilemma
2. Word of mouth - Personal needs and desires - Past Experiences - Marketing Communications
The Buyer's View
Responsiveness
The Seller's View
How Service Expectations Are Formed
3. Give no discounts - but give special benefits to those paying rack rate
Up Selling
'Eye of the beholder'
American Plan Day
It pays to pay rack rate
4. Open to the world--need to monitor and respond rapidly
Blogs and Internet Reviews
Discounting Profitability
Mystery Shoppers
Quality Guarantees
5. Guests measure quality by comparison. If surprised by a better stay than anticipated - guests perceive quality to be high.
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6. 2
Uniformed Services Training
How many times has the Ritz Carlton won the Malcom Baldridge award?
Two Components of Service Recovery
Upgrading
7. Tend to represent only extreme cases-confidential to management
What do we sell in the hotel industry?
The Registration Card
Total Quality Management (TQM)
Comment Cards
8. 'Invisible' to guests areas and employees -'Visible' to guest areas and employees -Other customers and their actions
Synonymous with excellence
Property Management System Algorithms
Components of the service encounter
Upgrading
9. What matters is what customers value
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10. Noise - Temperature and Darkness
Important Sleeping Amenities
'Eye of the beholder'
Synonymous with excellence
The Bell Staff
11. Product -Processes -People -Outcomes
Components of Quality Management
The Discounting Dilemma
Should management act on all fronts?
Synonymous with excellence
12. Warm - heartfelt response
Tangibles
The Ideal Average Room Rate
Empathy
The Seller's View
13. Bell staff makes money through tips. They are rotated so each one has a chance to get a tip.
Early Warning
Auction Travel Sites
Rotation of Fronts
Uniformed Services Training
14. Executives either make deliberate decisions to implement particular ideas or they passively accept ongoing practices. Management creates and implements a program of enhanced guest services.
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15. Arrivals for whom we have a vacated room - but that room is not ready yet
Contents of the rooming slip
How many times has the Ritz Carlton won the Malcom Baldridge award?
Registered - Not Assigned (RNA)
Premium Periods
16. The average room rate should equal $1 per $1000 of construction costs
Components of Quality Management
Empowerment
Did Not Stay (DNS)
The Building Cost Room Rate Formula
17. Address 'expectations' through honest advertising that 'under-sells' -Address 'reality' through selection - training - empowerment of employees; high standards leading to 'over-delivery'
Auction Travel Sites
Uniformed Services Training
Job of Management
Important Sleeping Amenities
18. Reduced role of this department due to improved telecommunication technology and vending machines for ice - drinks etc...
The Seller's View
The Bell Staff
Rotation of Fronts
The Registration Card
19. Hotels can conveniently provide a range of 'complimentary' services - such as morning newspapers - local telephone calls - in-room coffee - the health club - spa - etc.
Property Management System Algorithms
Resort Fees
Government per diems
The Discounting Dilemma
20. Tangibles -Reliability -Responsiveness -Assurance -Empathy
Property Management System Algorithms
Guest Communication
Dimensions of Service Quality
Service Recovery
21. In those markets where demand is strong - competing hotels continue to push rates to new ADR heights.
The Discounting Dilemma
Did Not Stay (DNS)
Rack Rate
What do we sell in the hotel industry?
22. Easy to understand and communicate -Unconditional as far as possible -Guarantee should be meaningful -Easy for guest to collect -Provide appropriate compensation -Have tracking systems in place to identify problems
Quality Guarantees
The Building Cost Room Rate Formula
Should management act on all fronts?
Measurable Issues
23. Building - landscape - deocr and furnishings
Tangibles
It pays to pay rack rate
Components of Quality Management
Responsiveness
24. Charing per person - rather than per room. Trend in USA is to charge for the room - rather than per-person
The Ideal Average Room Rate
Resort Fees
How many times has the Ritz Carlton won the Malcom Baldridge award?
Double Occupancy
25. Assumes that at 70% occupancy - each room category is occupied at 70%
Assurance
Resort Fees
The Ideal Average Room Rate
'Eye of the beholder'
26. Valet Parking - doorperson - concierges - hotel security and bell staff. They all have maximum guest contact. Have opportunity to sell hotel services
Preventing Complaints
Empathy
Uniformed Service
Satisfaction
27. Guests pays room rent in cash - in advance and is required to pay cash for all other transactions
Measurable Issues
Cash Only Guests
Government per diems
Complaints
28. Minimize complaints by informing about potential problems
Early Warning
Preventing Complaints
Rooming Slips
'Eye of the beholder'
29. Sense of trustworthiness
Assurance
Dimensions of Service Quality
Complaints
Day Rate Rooms
30. In the U.S. we do not ask for a lot of information to put on it - but in Europe and South American they ask for a lot of information
The Registration Card
Complaints
Cash Only Guests
Additional Rate Factors
31. Service encounters during which service quality is judged
Value-Based
Moments of truth
Contents of the rooming slip
Comment Cards
32. Identification -Marketing -Regulations -Instructional
Contents of the rooming slip
Total Quality Management (TQM)
Preventing Complaints
Dimensions of Service Quality
33. Deep discount on-line sites - where customers bid for rates and hotels accept if they think the room will be empty otherwise
Two Components of Service Recovery
Total Quality Management (TQM)
The Discounting Dilemma
Auction Travel Sites
34. A guest who registers but does not stay. Could be due to dissatisfaction or an incident in the hotel
Did Not Stay (DNS)
Resort Fees
Dimensions of Service Quality
Contents of the rooming slip
35. The standard posted rate.
Contents of the rooming slip
Rack Rate
Guest Communication
Empowerment
36. Energy and other non-room surcharges.
Additional Rate Factors
'Eye of the beholder'
Uniformed Service
Premium Periods
37. Large rooms - many bathroom amenities
The Room Selection Process
Measurable Issues
The Buyer's View
Important Sleeping Amenities
38. Special rates for stays of less than overnight. Perceived as only for shady business and/or prone to employee fraud and/or general accounting hassles
Discounting Profitability
Day Rate Rooms
How Service Expectations Are Formed
Two Components of Service Recovery
39. 1) Solving the problem 2) Retaining the goodwill of the customer
Reliability
Total Quality Management (TQM)
Satisfaction
Two Components of Service Recovery
40. Ability to charge more than rack rate during 'special' events. May be illegal and prosecuted as 'price gouging'
Responsiveness
The Room Selection Process
Premium Periods
Should management act on all fronts?
41. Computer program to match reservations with rooms on a priority basis.
Synonymous with excellence
Responsiveness
Contents of the rooming slip
Property Management System Algorithms
42. Willingness to help promptly
Responsiveness
The Discounting Dilemma
Americans with Disabilities Act (ADA-1992)
It pays to pay rack rate
43. Trade-off between value and price
Double Occupancy
Mystery Shoppers
Total Quality Management (TQM)
Value-Based
44. Inspectors hired by outsiders or by hotel itself
Uniformed Service
Mystery Shoppers
Synonymous with excellence
Contents of the rooming slip
45. Bad employees or disgruntled ones can also spoil image of hotel. Difficult to supervise interaction as they are out-of-sight.
Uniformed Services Training
Dimensions of Service Quality
American Plan Day
The Building Cost Room Rate Formula
46. Giving the guest a better room at a lower price
The Room Selection Process
Property Management System Algorithms
Double Occupancy
Upgrading
47. Increases occupancy at the cost of a lowered room rate. You need to sell 11% more rooms if you discount 10%
Rotation of Fronts
Job of Management
Value-Based
Discounting Profitability
48. Persuading a guest to take a better room at a higher rate
The Registration Card
Upgrading
Up Selling
Synonymous with excellence
49. Giving the workforce authority to act.
Contents of the rooming slip
Property Management System Algorithms
Synonymous with excellence
Empowerment
50. Provides for changes to accommodate guests and employees with disabilities. Law enforced with fines and penalties. Requires changes in physical structures and hiring practices to accommodate the disabled - be they guest or employee
The Seller's View
The Building Cost Room Rate Formula
Americans with Disabilities Act (ADA-1992)
Responsiveness