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Test your basic knowledge |
Hotel Operations
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Assumes that at 70% occupancy - each room category is occupied at 70%
Uniformed Service
The Registration Card
Double Occupancy
The Ideal Average Room Rate
2. Easy to understand and communicate -Unconditional as far as possible -Guarantee should be meaningful -Easy for guest to collect -Provide appropriate compensation -Have tracking systems in place to identify problems
Resort Fees
How Service Expectations Are Formed
Quality Guarantees
Rotation of Fronts
3. Word of mouth - Personal needs and desires - Past Experiences - Marketing Communications
Up Selling
The Ideal Average Room Rate
How Service Expectations Are Formed
Mystery Shoppers
4. The government will pay only a fixed amount to its employee per day - so hotels charge less for government employees to get that business
Auction Travel Sites
Government per diems
How many times has the Ritz Carlton won the Malcom Baldridge award?
Tangibles
5. Valet Parking - doorperson - concierges - hotel security and bell staff. They all have maximum guest contact. Have opportunity to sell hotel services
Measurable Issues
Uniformed Service
Tangibles
Government per diems
6. Charing per person - rather than per room. Trend in USA is to charge for the room - rather than per-person
Service Recovery
Preventing Complaints
Should management act on all fronts?
Double Occupancy
7. Giving the guest a better room at a lower price
Discounting Profitability
Additional Rate Factors
Upgrading
The Room Selection Process
8. Most guests do not complain. There are 10 unhappy customers for every visible complaint -Treat complaints as free consultancy
Early Warning
Complaints
Job of Management
Resort Fees
9. Willingness to help promptly
The Registration Card
Discounting Profitability
Responsiveness
Quality Guarantees
10. Deep discount on-line sites - where customers bid for rates and hotels accept if they think the room will be empty otherwise
Government per diems
Additional Rate Factors
What do we sell in the hotel industry?
Auction Travel Sites
11. The room is not ready!
Discounting Profitability
Preventing Complaints
What is one of the biggest complaints at the front desk?
Responsiveness
12. Arrivals for whom we have a vacated room - but that room is not ready yet
Service Recovery
Registered - Not Assigned (RNA)
The Bell Staff
Did Not Stay (DNS)
13. The model for actively managing guest relations originated in another broader idea. Initially focus was manufacturing - producing products with zero defects.
Total Quality Management (TQM)
'Eye of the beholder'
Resort Fees
Rooming Slips
14. 1) Solving the problem 2) Retaining the goodwill of the customer
It pays to pay rack rate
Empathy
The Building Cost Room Rate Formula
Two Components of Service Recovery
15. Small groups of employees who meet regularly as quasi-permanent teams to identify issues in delivering quality service
Americans with Disabilities Act (ADA-1992)
Quality Circles
Complaints
Rooming Slips
16. Noise - Temperature and Darkness
Important Sleeping Amenities
Mystery Shoppers
Moments of truth
Should management act on all fronts?
17. Trade-off between value and price
Value-Based
Measurable Issues
The Seller's View
Satisfaction
18. Sense of trustworthiness
The Buyer's View
The Seller's View
Assurance
Two Components of Service Recovery
19. Large rooms - many bathroom amenities
The Registration Card
Rack Rate
Measurable Issues
Resort Fees
20. Blocking/Pre-assigning Rooms. Not needed if all rooms are identical. Ensures that special requests will be accommodated.
Day Rate Rooms
The Room Selection Process
Tangibles
Empathy
21. Special rates for stays of less than overnight. Perceived as only for shady business and/or prone to employee fraud and/or general accounting hassles
Quality Guarantees
Day Rate Rooms
Americans with Disabilities Act (ADA-1992)
Government per diems
22. Identification -Marketing -Regulations -Instructional
Contents of the rooming slip
Comment Cards
Components of the service encounter
Double Occupancy
23. Persuading a guest to take a better room at a higher rate
Guest Communication
Up Selling
Moments of truth
Assurance
24. In the U.S. we do not ask for a lot of information to put on it - but in Europe and South American they ask for a lot of information
Upgrading
Double Occupancy
The Registration Card
Mystery Shoppers
25. Early Warning -Comment Cards -Blogs and Internet Reviews -Quality Circles
Preventing Complaints
Up Selling
Value-Based
Uniformed Service
26. A guest who registers but does not stay. Could be due to dissatisfaction or an incident in the hotel
Responsiveness
Synonymous with excellence
Did Not Stay (DNS)
Reliability
27. The average room rate should equal $1 per $1000 of construction costs
The Building Cost Room Rate Formula
Assurance
Additional Rate Factors
Did Not Stay (DNS)
28. Computer program to match reservations with rooms on a priority basis.
Property Management System Algorithms
Dimensions of Service Quality
Early Warning
Day Rate Rooms
29. Energy and other non-room surcharges.
Comment Cards
Synonymous with excellence
Additional Rate Factors
Responsiveness
30. What matters is what customers value
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31. Minimize complaints by informing about potential problems
Early Warning
Reliability
Value-Based
Day Rate Rooms
32. 2
Uniformed Service
Rotation of Fronts
How many times has the Ritz Carlton won the Malcom Baldridge award?
Registered - Not Assigned (RNA)
33. Provides for changes to accommodate guests and employees with disabilities. Law enforced with fines and penalties. Requires changes in physical structures and hiring practices to accommodate the disabled - be they guest or employee
Americans with Disabilities Act (ADA-1992)
Government per diems
The Room Selection Process
Blogs and Internet Reviews
34. Executives either make deliberate decisions to implement particular ideas or they passively accept ongoing practices. Management creates and implements a program of enhanced guest services.
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35. Give no discounts - but give special benefits to those paying rack rate
Government per diems
It pays to pay rack rate
The Room Selection Process
What do we sell in the hotel industry?
36. Address 'expectations' through honest advertising that 'under-sells' -Address 'reality' through selection - training - empowerment of employees; high standards leading to 'over-delivery'
Job of Management
Moments of truth
How many times has the Ritz Carlton won the Malcom Baldridge award?
Empathy
37. Consistent and accurate performance
Resort Fees
Synonymous with excellence
Comment Cards
Reliability
38. 'Invisible' to guests areas and employees -'Visible' to guest areas and employees -Other customers and their actions
Components of Quality Management
Should management act on all fronts?
The Room Selection Process
Components of the service encounter
39. In those markets where demand is strong - competing hotels continue to push rates to new ADR heights.
Value-Based
Resort Fees
The Discounting Dilemma
Rooming Slips
40. Ability to charge more than rack rate during 'special' events. May be illegal and prosecuted as 'price gouging'
The Discounting Dilemma
Quality Circles
Rotation of Fronts
Premium Periods
41. Hotels can conveniently provide a range of 'complimentary' services - such as morning newspapers - local telephone calls - in-room coffee - the health club - spa - etc.
Premium Periods
Auction Travel Sites
Mystery Shoppers
Resort Fees
42. Open to the world--need to monitor and respond rapidly
Contents of the rooming slip
Components of Quality Management
Blogs and Internet Reviews
'Eye of the beholder'
43. Service encounters during which service quality is judged
Guest Communication
Moments of truth
Mystery Shoppers
Service Recovery
44. Bad employees or disgruntled ones can also spoil image of hotel. Difficult to supervise interaction as they are out-of-sight.
Additional Rate Factors
Total Quality Management (TQM)
The Ideal Average Room Rate
Uniformed Services Training
45. The reversal of a problem
Service Recovery
Quality Control Through Inspection
Up Selling
Important Sleeping Amenities
46. Sleep
Registered - Not Assigned (RNA)
The Building Cost Room Rate Formula
How many times has the Ritz Carlton won the Malcom Baldridge award?
What do we sell in the hotel industry?
47. Guests on American Plan (AP) or modified American Plan (MAP) must be given their full quota of meals
How Service Expectations Are Formed
Synonymous with excellence
American Plan Day
Uniformed Service
48. Yes - temptation to act only on 'visible' areas
The Bell Staff
Americans with Disabilities Act (ADA-1992)
Should management act on all fronts?
Up Selling
49. Inspectors hired by outsiders or by hotel itself
Mystery Shoppers
Double Occupancy
Job of Management
It pays to pay rack rate
50. Bell staff makes money through tips. They are rotated so each one has a chance to get a tip.
Rooming Slips
Rotation of Fronts
The Seller's View
'Eye of the beholder'