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Test your basic knowledge |
Hotel Operations
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tend to represent only extreme cases-confidential to management
Uniformed Service
Rack Rate
The Building Cost Room Rate Formula
Comment Cards
2. Service encounters during which service quality is judged
Registered - Not Assigned (RNA)
The Seller's View
Moments of truth
The Room Selection Process
3. Product -Processes -People -Outcomes
Moments of truth
Empowerment
Components of Quality Management
What do we sell in the hotel industry?
4. Noise - Temperature and Darkness
Important Sleeping Amenities
What is one of the biggest complaints at the front desk?
Up Selling
Auction Travel Sites
5. Open to the world--need to monitor and respond rapidly
Government per diems
How Service Expectations Are Formed
Quality Circles
Blogs and Internet Reviews
6. The reversal of a problem
Cash Only Guests
Service Recovery
Blogs and Internet Reviews
Important Sleeping Amenities
7. The government will pay only a fixed amount to its employee per day - so hotels charge less for government employees to get that business
The Buyer's View
Government per diems
Guest Communication
Empathy
8. Giving the workforce authority to act.
Empowerment
Comment Cards
American Plan Day
Service Recovery
9. Warm - heartfelt response
Components of the service encounter
The Registration Card
Empathy
Premium Periods
10. Word of mouth - Personal needs and desires - Past Experiences - Marketing Communications
Components of Quality Management
How Service Expectations Are Formed
It pays to pay rack rate
The Seller's View
11. Easy to understand and communicate -Unconditional as far as possible -Guarantee should be meaningful -Easy for guest to collect -Provide appropriate compensation -Have tracking systems in place to identify problems
Quality Guarantees
Government per diems
Components of Quality Management
Empowerment
12. Sleep
Day Rate Rooms
How many times has the Ritz Carlton won the Malcom Baldridge award?
What do we sell in the hotel industry?
'Eye of the beholder'
13. The standard posted rate.
Comment Cards
Day Rate Rooms
Quality Control Through Inspection
Rack Rate
14. A guest who registers but does not stay. Could be due to dissatisfaction or an incident in the hotel
Did Not Stay (DNS)
Contents of the rooming slip
Job of Management
Guest Communication
15. The average room rate should equal $1 per $1000 of construction costs
Empathy
Contents of the rooming slip
The Building Cost Room Rate Formula
Quality Guarantees
16. What matters is what customers value
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17. 2
Uniformed Service
'Eye of the beholder'
How many times has the Ritz Carlton won the Malcom Baldridge award?
Components of the service encounter
18. Inspectors hired by outsiders or by hotel itself
Mystery Shoppers
Value-Based
Job of Management
Uniformed Service
19. Tangibles -Reliability -Responsiveness -Assurance -Empathy
Day Rate Rooms
Early Warning
'Eye of the beholder'
Dimensions of Service Quality
20. Blocking/Pre-assigning Rooms. Not needed if all rooms are identical. Ensures that special requests will be accommodated.
The Room Selection Process
Satisfaction
Additional Rate Factors
The Seller's View
21. Yes - temptation to act only on 'visible' areas
Rack Rate
Should management act on all fronts?
The Bell Staff
The Room Selection Process
22. Given to guests to verify name - room number and rate--corresponding to information on the registration card.
Rooming Slips
Quality Control Through Inspection
Mystery Shoppers
Job of Management
23. In the U.S. we do not ask for a lot of information to put on it - but in Europe and South American they ask for a lot of information
Auction Travel Sites
Components of Quality Management
Components of the service encounter
The Registration Card
24. Trade-off between value and price
Registered - Not Assigned (RNA)
Discounting Profitability
Value-Based
Dimensions of Service Quality
25. Assumes that at 70% occupancy - each room category is occupied at 70%
Complaints
The Ideal Average Room Rate
Responsiveness
Two Components of Service Recovery
26. Persuading a guest to take a better room at a higher rate
Uniformed Services Training
Up Selling
Early Warning
Preventing Complaints
27. Most guests do not complain. There are 10 unhappy customers for every visible complaint -Treat complaints as free consultancy
Empowerment
Assurance
Complaints
Auction Travel Sites
28. Executives either make deliberate decisions to implement particular ideas or they passively accept ongoing practices. Management creates and implements a program of enhanced guest services.
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29. Chains use their own inspectors. Announced and unannounced inspections. Measured against standards. Re-inspect after property gets opportunity to correct
Property Management System Algorithms
Quality Circles
Empowerment
Quality Control Through Inspection
30. Arrivals for whom we have a vacated room - but that room is not ready yet
Double Occupancy
Assurance
Registered - Not Assigned (RNA)
What is one of the biggest complaints at the front desk?
31. Small groups of employees who meet regularly as quasi-permanent teams to identify issues in delivering quality service
Quality Circles
Measurable Issues
Responsiveness
Blogs and Internet Reviews
32. In those markets where demand is strong - competing hotels continue to push rates to new ADR heights.
The Discounting Dilemma
Tangibles
Double Occupancy
Day Rate Rooms
33. Charing per person - rather than per room. Trend in USA is to charge for the room - rather than per-person
Property Management System Algorithms
Double Occupancy
How many times has the Ritz Carlton won the Malcom Baldridge award?
Complaints
34. Computer program to match reservations with rooms on a priority basis.
Quality Circles
The Ideal Average Room Rate
What do we sell in the hotel industry?
Property Management System Algorithms
35. Address 'expectations' through honest advertising that 'under-sells' -Address 'reality' through selection - training - empowerment of employees; high standards leading to 'over-delivery'
Empowerment
Job of Management
Value-Based
Up Selling
36. Encourage staff to communicate with guest--eye contact - greeting. Many guests return to hotel because of relationship with staff
Comment Cards
Guest Communication
Satisfaction
The Ideal Average Room Rate
37. Giving the guest a better room at a lower price
Resort Fees
Upgrading
Rotation of Fronts
The Ideal Average Room Rate
38. Ability to charge more than rack rate during 'special' events. May be illegal and prosecuted as 'price gouging'
Responsiveness
The Registration Card
Components of the service encounter
Premium Periods
39. Bell staff makes money through tips. They are rotated so each one has a chance to get a tip.
Should management act on all fronts?
Components of Quality Management
Important Sleeping Amenities
Rotation of Fronts
40. Guests on American Plan (AP) or modified American Plan (MAP) must be given their full quota of meals
Americans with Disabilities Act (ADA-1992)
Auction Travel Sites
American Plan Day
The Building Cost Room Rate Formula
41. Special rates for stays of less than overnight. Perceived as only for shady business and/or prone to employee fraud and/or general accounting hassles
Government per diems
Day Rate Rooms
Up Selling
Complaints
42. Valet Parking - doorperson - concierges - hotel security and bell staff. They all have maximum guest contact. Have opportunity to sell hotel services
Blogs and Internet Reviews
Early Warning
Up Selling
Uniformed Service
43. Guests measure quality by comparison. If surprised by a better stay than anticipated - guests perceive quality to be high.
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44. Early Warning -Comment Cards -Blogs and Internet Reviews -Quality Circles
The Seller's View
Preventing Complaints
Complaints
Moments of truth
45. Give no discounts - but give special benefits to those paying rack rate
It pays to pay rack rate
What is one of the biggest complaints at the front desk?
Quality Control Through Inspection
Should management act on all fronts?
46. 'Invisible' to guests areas and employees -'Visible' to guest areas and employees -Other customers and their actions
Components of the service encounter
Cash Only Guests
Responsiveness
Contents of the rooming slip
47. The model for actively managing guest relations originated in another broader idea. Initially focus was manufacturing - producing products with zero defects.
Resort Fees
Comment Cards
Total Quality Management (TQM)
Service Recovery
48. Increases occupancy at the cost of a lowered room rate. You need to sell 11% more rooms if you discount 10%
Discounting Profitability
The Ideal Average Room Rate
Mystery Shoppers
How many times has the Ritz Carlton won the Malcom Baldridge award?
49. 1) Solving the problem 2) Retaining the goodwill of the customer
Should management act on all fronts?
Two Components of Service Recovery
Comment Cards
Upgrading
50. Consistent and accurate performance
Additional Rate Factors
Guest Communication
Reliability
Uniformed Service