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Test your basic knowledge |
Hotel Operations
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Most guests do not complain. There are 10 unhappy customers for every visible complaint -Treat complaints as free consultancy
Complaints
Rotation of Fronts
Up Selling
Satisfaction
2. Bad employees or disgruntled ones can also spoil image of hotel. Difficult to supervise interaction as they are out-of-sight.
Double Occupancy
Tangibles
Up Selling
Uniformed Services Training
3. Easy to understand and communicate -Unconditional as far as possible -Guarantee should be meaningful -Easy for guest to collect -Provide appropriate compensation -Have tracking systems in place to identify problems
Early Warning
Quality Guarantees
The Discounting Dilemma
Rack Rate
4. Yes - temptation to act only on 'visible' areas
Empowerment
How Service Expectations Are Formed
Should management act on all fronts?
Job of Management
5. Encourage staff to communicate with guest--eye contact - greeting. Many guests return to hotel because of relationship with staff
Cash Only Guests
Quality Circles
Uniformed Services Training
Guest Communication
6. Giving the workforce authority to act.
Synonymous with excellence
Rack Rate
Empowerment
Americans with Disabilities Act (ADA-1992)
7. Valet Parking - doorperson - concierges - hotel security and bell staff. They all have maximum guest contact. Have opportunity to sell hotel services
Uniformed Service
What do we sell in the hotel industry?
How Service Expectations Are Formed
Auction Travel Sites
8. Minimize complaints by informing about potential problems
Rack Rate
Early Warning
Discounting Profitability
Double Occupancy
9. Guests pays room rent in cash - in advance and is required to pay cash for all other transactions
Moments of truth
The Room Selection Process
Cash Only Guests
The Building Cost Room Rate Formula
10. Word of mouth - Personal needs and desires - Past Experiences - Marketing Communications
Comment Cards
Two Components of Service Recovery
How Service Expectations Are Formed
Registered - Not Assigned (RNA)
11. A guest who registers but does not stay. Could be due to dissatisfaction or an incident in the hotel
Measurable Issues
Did Not Stay (DNS)
Americans with Disabilities Act (ADA-1992)
Important Sleeping Amenities
12. Tangibles -Reliability -Responsiveness -Assurance -Empathy
Discounting Profitability
Dimensions of Service Quality
The Bell Staff
Auction Travel Sites
13. 'Best' of everything
Did Not Stay (DNS)
Quality Circles
The Room Selection Process
Synonymous with excellence
14. Flows the relationship between expectation and reality
American Plan Day
Synonymous with excellence
Total Quality Management (TQM)
Satisfaction
15. Arrivals for whom we have a vacated room - but that room is not ready yet
Job of Management
Components of Quality Management
Registered - Not Assigned (RNA)
Uniformed Service
16. Early Warning -Comment Cards -Blogs and Internet Reviews -Quality Circles
Measurable Issues
Preventing Complaints
What do we sell in the hotel industry?
Upgrading
17. In the U.S. we do not ask for a lot of information to put on it - but in Europe and South American they ask for a lot of information
Quality Guarantees
The Registration Card
How many times has the Ritz Carlton won the Malcom Baldridge award?
The Buyer's View
18. Identification -Marketing -Regulations -Instructional
Should management act on all fronts?
Rooming Slips
Early Warning
Contents of the rooming slip
19. Deep discount on-line sites - where customers bid for rates and hotels accept if they think the room will be empty otherwise
Moments of truth
Quality Circles
Uniformed Services Training
Auction Travel Sites
20. Increases occupancy at the cost of a lowered room rate. You need to sell 11% more rooms if you discount 10%
What is one of the biggest complaints at the front desk?
What do we sell in the hotel industry?
Discounting Profitability
Government per diems
21. The government will pay only a fixed amount to its employee per day - so hotels charge less for government employees to get that business
How many times has the Ritz Carlton won the Malcom Baldridge award?
Government per diems
Total Quality Management (TQM)
Rotation of Fronts
22. Product -Processes -People -Outcomes
Dimensions of Service Quality
Government per diems
Components of Quality Management
It pays to pay rack rate
23. Chains use their own inspectors. Announced and unannounced inspections. Measured against standards. Re-inspect after property gets opportunity to correct
What do we sell in the hotel industry?
Quality Control Through Inspection
Job of Management
Complaints
24. The reversal of a problem
Quality Control Through Inspection
Service Recovery
Responsiveness
Synonymous with excellence
25. Sense of trustworthiness
Contents of the rooming slip
Guest Communication
Assurance
Up Selling
26. Hotels can conveniently provide a range of 'complimentary' services - such as morning newspapers - local telephone calls - in-room coffee - the health club - spa - etc.
Rack Rate
Resort Fees
Job of Management
How many times has the Ritz Carlton won the Malcom Baldridge award?
27. Large rooms - many bathroom amenities
Measurable Issues
Value-Based
The Registration Card
The Bell Staff
28. Sleep
Discounting Profitability
Synonymous with excellence
Important Sleeping Amenities
What do we sell in the hotel industry?
29. Building - landscape - deocr and furnishings
How Service Expectations Are Formed
Assurance
Tangibles
Blogs and Internet Reviews
30. Warm - heartfelt response
Blogs and Internet Reviews
Empathy
American Plan Day
Assurance
31. Address 'expectations' through honest advertising that 'under-sells' -Address 'reality' through selection - training - empowerment of employees; high standards leading to 'over-delivery'
Preventing Complaints
Job of Management
Property Management System Algorithms
Resort Fees
32. Energy and other non-room surcharges.
Up Selling
Additional Rate Factors
Components of Quality Management
Reliability
33. The standard posted rate.
The Buyer's View
Upgrading
Rack Rate
American Plan Day
34. Noise - Temperature and Darkness
The Ideal Average Room Rate
Important Sleeping Amenities
Tangibles
Uniformed Service
35. Blocking/Pre-assigning Rooms. Not needed if all rooms are identical. Ensures that special requests will be accommodated.
Two Components of Service Recovery
Responsiveness
The Room Selection Process
The Registration Card
36. Persuading a guest to take a better room at a higher rate
Did Not Stay (DNS)
Tangibles
Up Selling
Two Components of Service Recovery
37. Small groups of employees who meet regularly as quasi-permanent teams to identify issues in delivering quality service
Components of Quality Management
Quality Circles
Responsiveness
Job of Management
38. Willingness to help promptly
It pays to pay rack rate
Responsiveness
Complaints
Rack Rate
39. Open to the world--need to monitor and respond rapidly
Blogs and Internet Reviews
Discounting Profitability
Preventing Complaints
Quality Circles
40. 'Invisible' to guests areas and employees -'Visible' to guest areas and employees -Other customers and their actions
It pays to pay rack rate
Preventing Complaints
Moments of truth
Components of the service encounter
41. Executives either make deliberate decisions to implement particular ideas or they passively accept ongoing practices. Management creates and implements a program of enhanced guest services.
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42. Charing per person - rather than per room. Trend in USA is to charge for the room - rather than per-person
Did Not Stay (DNS)
Quality Control Through Inspection
Double Occupancy
Moments of truth
43. Provides for changes to accommodate guests and employees with disabilities. Law enforced with fines and penalties. Requires changes in physical structures and hiring practices to accommodate the disabled - be they guest or employee
Uniformed Service
The Ideal Average Room Rate
Americans with Disabilities Act (ADA-1992)
The Registration Card
44. What matters is what customers value
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45. Give no discounts - but give special benefits to those paying rack rate
It pays to pay rack rate
Dimensions of Service Quality
Guest Communication
The Registration Card
46. Guests measure quality by comparison. If surprised by a better stay than anticipated - guests perceive quality to be high.
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47. Inspectors hired by outsiders or by hotel itself
Empathy
Mystery Shoppers
It pays to pay rack rate
Up Selling
48. Assumes that at 70% occupancy - each room category is occupied at 70%
The Ideal Average Room Rate
Property Management System Algorithms
Empathy
Synonymous with excellence
49. Guests on American Plan (AP) or modified American Plan (MAP) must be given their full quota of meals
Empowerment
Reliability
The Ideal Average Room Rate
American Plan Day
50. Bell staff makes money through tips. They are rotated so each one has a chance to get a tip.
Rotation of Fronts
The Buyer's View
Auction Travel Sites
Quality Guarantees