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Test your basic knowledge |
Hotel Operations
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Energy and other non-room surcharges.
Components of Quality Management
Rooming Slips
Additional Rate Factors
Early Warning
2. Tangibles -Reliability -Responsiveness -Assurance -Empathy
The Buyer's View
Dimensions of Service Quality
The Room Selection Process
Moments of truth
3. Guests pays room rent in cash - in advance and is required to pay cash for all other transactions
Blogs and Internet Reviews
Responsiveness
Cash Only Guests
Components of the service encounter
4. Hotels can conveniently provide a range of 'complimentary' services - such as morning newspapers - local telephone calls - in-room coffee - the health club - spa - etc.
Tangibles
The Buyer's View
Resort Fees
American Plan Day
5. Give no discounts - but give special benefits to those paying rack rate
It pays to pay rack rate
Measurable Issues
Moments of truth
The Seller's View
6. Trade-off between value and price
Responsiveness
How Service Expectations Are Formed
Up Selling
Value-Based
7. Open to the world--need to monitor and respond rapidly
Blogs and Internet Reviews
Registered - Not Assigned (RNA)
Value-Based
Uniformed Services Training
8. The reversal of a problem
How many times has the Ritz Carlton won the Malcom Baldridge award?
Double Occupancy
Service Recovery
Guest Communication
9. Building - landscape - deocr and furnishings
Synonymous with excellence
Uniformed Service
Complaints
Tangibles
10. 'Best' of everything
Empowerment
Mystery Shoppers
Government per diems
Synonymous with excellence
11. Bad employees or disgruntled ones can also spoil image of hotel. Difficult to supervise interaction as they are out-of-sight.
Should management act on all fronts?
Uniformed Services Training
How Service Expectations Are Formed
Auction Travel Sites
12. Valet Parking - doorperson - concierges - hotel security and bell staff. They all have maximum guest contact. Have opportunity to sell hotel services
Uniformed Service
Components of Quality Management
Responsiveness
Complaints
13. Address 'expectations' through honest advertising that 'under-sells' -Address 'reality' through selection - training - empowerment of employees; high standards leading to 'over-delivery'
Job of Management
Complaints
How Service Expectations Are Formed
The Discounting Dilemma
14. Executives either make deliberate decisions to implement particular ideas or they passively accept ongoing practices. Management creates and implements a program of enhanced guest services.
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15. Computer program to match reservations with rooms on a priority basis.
Upgrading
Contents of the rooming slip
Property Management System Algorithms
Early Warning
16. Giving the guest a better room at a lower price
Contents of the rooming slip
Upgrading
Service Recovery
Resort Fees
17. Small groups of employees who meet regularly as quasi-permanent teams to identify issues in delivering quality service
Additional Rate Factors
Premium Periods
Comment Cards
Quality Circles
18. Charing per person - rather than per room. Trend in USA is to charge for the room - rather than per-person
Blogs and Internet Reviews
Quality Guarantees
What do we sell in the hotel industry?
Double Occupancy
19. Sleep
Total Quality Management (TQM)
What do we sell in the hotel industry?
Satisfaction
It pays to pay rack rate
20. Ability to charge more than rack rate during 'special' events. May be illegal and prosecuted as 'price gouging'
Quality Circles
'Eye of the beholder'
Premium Periods
Early Warning
21. Word of mouth - Personal needs and desires - Past Experiences - Marketing Communications
How Service Expectations Are Formed
Satisfaction
Up Selling
Auction Travel Sites
22. Sense of trustworthiness
Total Quality Management (TQM)
Job of Management
Assurance
Property Management System Algorithms
23. Provides for changes to accommodate guests and employees with disabilities. Law enforced with fines and penalties. Requires changes in physical structures and hiring practices to accommodate the disabled - be they guest or employee
Uniformed Services Training
The Discounting Dilemma
Americans with Disabilities Act (ADA-1992)
Comment Cards
24. Product -Processes -People -Outcomes
Job of Management
It pays to pay rack rate
Preventing Complaints
Components of Quality Management
25. Tend to represent only extreme cases-confidential to management
The Buyer's View
Comment Cards
Registered - Not Assigned (RNA)
Measurable Issues
26. Consistent and accurate performance
Reliability
The Building Cost Room Rate Formula
Complaints
The Bell Staff
27. Guests on American Plan (AP) or modified American Plan (MAP) must be given their full quota of meals
American Plan Day
Value-Based
Dimensions of Service Quality
Job of Management
28. Persuading a guest to take a better room at a higher rate
Up Selling
Quality Control Through Inspection
Rotation of Fronts
Discounting Profitability
29. 2
How many times has the Ritz Carlton won the Malcom Baldridge award?
Double Occupancy
'Eye of the beholder'
The Bell Staff
30. Identification -Marketing -Regulations -Instructional
Contents of the rooming slip
Tangibles
The Room Selection Process
Components of the service encounter
31. Guests measure quality by comparison. If surprised by a better stay than anticipated - guests perceive quality to be high.
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32. Early Warning -Comment Cards -Blogs and Internet Reviews -Quality Circles
Contents of the rooming slip
Preventing Complaints
Assurance
Uniformed Services Training
33. Most guests do not complain. There are 10 unhappy customers for every visible complaint -Treat complaints as free consultancy
Tangibles
Up Selling
Complaints
Americans with Disabilities Act (ADA-1992)
34. The average room rate should equal $1 per $1000 of construction costs
Rooming Slips
The Building Cost Room Rate Formula
What do we sell in the hotel industry?
Auction Travel Sites
35. In those markets where demand is strong - competing hotels continue to push rates to new ADR heights.
Uniformed Services Training
Rack Rate
Tangibles
The Discounting Dilemma
36. Bell staff makes money through tips. They are rotated so each one has a chance to get a tip.
It pays to pay rack rate
Cash Only Guests
Dimensions of Service Quality
Rotation of Fronts
37. Inspectors hired by outsiders or by hotel itself
Up Selling
Mystery Shoppers
Reliability
Job of Management
38. Giving the workforce authority to act.
Empowerment
Service Recovery
Satisfaction
Assurance
39. What matters is what customers value
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40. Large rooms - many bathroom amenities
Components of Quality Management
Measurable Issues
The Registration Card
What do we sell in the hotel industry?
41. Special rates for stays of less than overnight. Perceived as only for shady business and/or prone to employee fraud and/or general accounting hassles
Satisfaction
Early Warning
Double Occupancy
Day Rate Rooms
42. The government will pay only a fixed amount to its employee per day - so hotels charge less for government employees to get that business
The Registration Card
Mystery Shoppers
Government per diems
Day Rate Rooms
43. Reduced role of this department due to improved telecommunication technology and vending machines for ice - drinks etc...
The Bell Staff
Up Selling
Tangibles
Comment Cards
44. Increases occupancy at the cost of a lowered room rate. You need to sell 11% more rooms if you discount 10%
Double Occupancy
Early Warning
Discounting Profitability
Day Rate Rooms
45. Yes - temptation to act only on 'visible' areas
Assurance
Reliability
Cash Only Guests
Should management act on all fronts?
46. Blocking/Pre-assigning Rooms. Not needed if all rooms are identical. Ensures that special requests will be accommodated.
The Room Selection Process
Synonymous with excellence
Empathy
Assurance
47. Deep discount on-line sites - where customers bid for rates and hotels accept if they think the room will be empty otherwise
Preventing Complaints
Measurable Issues
Auction Travel Sites
Additional Rate Factors
48. In the U.S. we do not ask for a lot of information to put on it - but in Europe and South American they ask for a lot of information
The Registration Card
Responsiveness
Dimensions of Service Quality
The Ideal Average Room Rate
49. A guest who registers but does not stay. Could be due to dissatisfaction or an incident in the hotel
Did Not Stay (DNS)
The Seller's View
Mystery Shoppers
Components of the service encounter
50. Service encounters during which service quality is judged
Moments of truth
The Building Cost Room Rate Formula
Additional Rate Factors
Up Selling