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Test your basic knowledge |
Hotel Operations
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Bad employees or disgruntled ones can also spoil image of hotel. Difficult to supervise interaction as they are out-of-sight.
Components of Quality Management
Uniformed Services Training
Resort Fees
Moments of truth
2. Give no discounts - but give special benefits to those paying rack rate
It pays to pay rack rate
'Eye of the beholder'
Registered - Not Assigned (RNA)
Upgrading
3. Word of mouth - Personal needs and desires - Past Experiences - Marketing Communications
The Seller's View
How Service Expectations Are Formed
Important Sleeping Amenities
Contents of the rooming slip
4. In the U.S. we do not ask for a lot of information to put on it - but in Europe and South American they ask for a lot of information
Auction Travel Sites
Quality Control Through Inspection
The Registration Card
Uniformed Service
5. Yes - temptation to act only on 'visible' areas
Resort Fees
Should management act on all fronts?
Day Rate Rooms
How Service Expectations Are Formed
6. Building - landscape - deocr and furnishings
It pays to pay rack rate
Tangibles
The Seller's View
Cash Only Guests
7. 'Invisible' to guests areas and employees -'Visible' to guest areas and employees -Other customers and their actions
Value-Based
Components of the service encounter
The Discounting Dilemma
Total Quality Management (TQM)
8. Flows the relationship between expectation and reality
Satisfaction
Up Selling
Quality Control Through Inspection
Early Warning
9. Arrivals for whom we have a vacated room - but that room is not ready yet
Blogs and Internet Reviews
Moments of truth
The Seller's View
Registered - Not Assigned (RNA)
10. The average room rate should equal $1 per $1000 of construction costs
'Eye of the beholder'
The Building Cost Room Rate Formula
Premium Periods
American Plan Day
11. A guest who registers but does not stay. Could be due to dissatisfaction or an incident in the hotel
Quality Guarantees
Double Occupancy
Did Not Stay (DNS)
The Ideal Average Room Rate
12. Ability to charge more than rack rate during 'special' events. May be illegal and prosecuted as 'price gouging'
Quality Control Through Inspection
How many times has the Ritz Carlton won the Malcom Baldridge award?
Did Not Stay (DNS)
Premium Periods
13. Bell staff makes money through tips. They are rotated so each one has a chance to get a tip.
Assurance
Total Quality Management (TQM)
It pays to pay rack rate
Rotation of Fronts
14. Identification -Marketing -Regulations -Instructional
Measurable Issues
Quality Guarantees
Contents of the rooming slip
The Seller's View
15. The room is not ready!
What is one of the biggest complaints at the front desk?
Components of the service encounter
Dimensions of Service Quality
The Room Selection Process
16. 2
Mystery Shoppers
Discounting Profitability
Guest Communication
How many times has the Ritz Carlton won the Malcom Baldridge award?
17. Tangibles -Reliability -Responsiveness -Assurance -Empathy
How many times has the Ritz Carlton won the Malcom Baldridge award?
Rotation of Fronts
Property Management System Algorithms
Dimensions of Service Quality
18. Provides for changes to accommodate guests and employees with disabilities. Law enforced with fines and penalties. Requires changes in physical structures and hiring practices to accommodate the disabled - be they guest or employee
Reliability
Empowerment
The Seller's View
Americans with Disabilities Act (ADA-1992)
19. Sense of trustworthiness
Assurance
'Eye of the beholder'
Registered - Not Assigned (RNA)
Complaints
20. Early Warning -Comment Cards -Blogs and Internet Reviews -Quality Circles
Preventing Complaints
Blogs and Internet Reviews
Synonymous with excellence
Did Not Stay (DNS)
21. Executives either make deliberate decisions to implement particular ideas or they passively accept ongoing practices. Management creates and implements a program of enhanced guest services.
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22. Guests pays room rent in cash - in advance and is required to pay cash for all other transactions
Satisfaction
Should management act on all fronts?
Cash Only Guests
Assurance
23. The government will pay only a fixed amount to its employee per day - so hotels charge less for government employees to get that business
Components of Quality Management
Reliability
Government per diems
Uniformed Service
24. Deep discount on-line sites - where customers bid for rates and hotels accept if they think the room will be empty otherwise
Auction Travel Sites
Value-Based
Reliability
The Seller's View
25. Address 'expectations' through honest advertising that 'under-sells' -Address 'reality' through selection - training - empowerment of employees; high standards leading to 'over-delivery'
Empowerment
Empathy
Service Recovery
Job of Management
26. The reversal of a problem
Double Occupancy
Should management act on all fronts?
Day Rate Rooms
Service Recovery
27. Sleep
The Room Selection Process
Auction Travel Sites
Important Sleeping Amenities
What do we sell in the hotel industry?
28. Trade-off between value and price
Components of the service encounter
Value-Based
What do we sell in the hotel industry?
Rotation of Fronts
29. Energy and other non-room surcharges.
What is one of the biggest complaints at the front desk?
Assurance
Additional Rate Factors
Did Not Stay (DNS)
30. Giving the guest a better room at a lower price
Upgrading
Quality Guarantees
The Ideal Average Room Rate
Empowerment
31. Given to guests to verify name - room number and rate--corresponding to information on the registration card.
Rooming Slips
Preventing Complaints
Synonymous with excellence
Day Rate Rooms
32. Guests on American Plan (AP) or modified American Plan (MAP) must be given their full quota of meals
Reliability
Preventing Complaints
American Plan Day
Moments of truth
33. Charing per person - rather than per room. Trend in USA is to charge for the room - rather than per-person
The Seller's View
Double Occupancy
The Buyer's View
Moments of truth
34. The model for actively managing guest relations originated in another broader idea. Initially focus was manufacturing - producing products with zero defects.
Blogs and Internet Reviews
Measurable Issues
Premium Periods
Total Quality Management (TQM)
35. Open to the world--need to monitor and respond rapidly
What do we sell in the hotel industry?
Complaints
Blogs and Internet Reviews
Registered - Not Assigned (RNA)
36. Guests measure quality by comparison. If surprised by a better stay than anticipated - guests perceive quality to be high.
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37. Consistent and accurate performance
Contents of the rooming slip
Reliability
Cash Only Guests
Auction Travel Sites
38. Special rates for stays of less than overnight. Perceived as only for shady business and/or prone to employee fraud and/or general accounting hassles
Day Rate Rooms
Quality Control Through Inspection
Assurance
The Bell Staff
39. Encourage staff to communicate with guest--eye contact - greeting. Many guests return to hotel because of relationship with staff
Two Components of Service Recovery
Assurance
What is one of the biggest complaints at the front desk?
Guest Communication
40. Service encounters during which service quality is judged
Discounting Profitability
Quality Circles
Moments of truth
What is one of the biggest complaints at the front desk?
41. Assumes that at 70% occupancy - each room category is occupied at 70%
The Bell Staff
Satisfaction
Tangibles
The Ideal Average Room Rate
42. Increases occupancy at the cost of a lowered room rate. You need to sell 11% more rooms if you discount 10%
Government per diems
Discounting Profitability
How many times has the Ritz Carlton won the Malcom Baldridge award?
The Seller's View
43. Most guests do not complain. There are 10 unhappy customers for every visible complaint -Treat complaints as free consultancy
Government per diems
Service Recovery
Day Rate Rooms
Complaints
44. Willingness to help promptly
What is one of the biggest complaints at the front desk?
Responsiveness
The Seller's View
Components of Quality Management
45. Blocking/Pre-assigning Rooms. Not needed if all rooms are identical. Ensures that special requests will be accommodated.
Two Components of Service Recovery
Blogs and Internet Reviews
Moments of truth
The Room Selection Process
46. Easy to understand and communicate -Unconditional as far as possible -Guarantee should be meaningful -Easy for guest to collect -Provide appropriate compensation -Have tracking systems in place to identify problems
The Room Selection Process
Quality Guarantees
Important Sleeping Amenities
Registered - Not Assigned (RNA)
47. Giving the workforce authority to act.
The Bell Staff
Should management act on all fronts?
Uniformed Services Training
Empowerment
48. Persuading a guest to take a better room at a higher rate
Up Selling
How many times has the Ritz Carlton won the Malcom Baldridge award?
'Eye of the beholder'
Double Occupancy
49. Hotels can conveniently provide a range of 'complimentary' services - such as morning newspapers - local telephone calls - in-room coffee - the health club - spa - etc.
Empowerment
Measurable Issues
Government per diems
Resort Fees
50. What matters is what customers value
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