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Test your basic knowledge |
Hotel Operations
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Executives either make deliberate decisions to implement particular ideas or they passively accept ongoing practices. Management creates and implements a program of enhanced guest services.
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2. Ability to charge more than rack rate during 'special' events. May be illegal and prosecuted as 'price gouging'
Should management act on all fronts?
Premium Periods
Registered - Not Assigned (RNA)
The Buyer's View
3. Blocking/Pre-assigning Rooms. Not needed if all rooms are identical. Ensures that special requests will be accommodated.
The Seller's View
Did Not Stay (DNS)
The Room Selection Process
Responsiveness
4. Small groups of employees who meet regularly as quasi-permanent teams to identify issues in delivering quality service
Quality Circles
Mystery Shoppers
The Buyer's View
Satisfaction
5. Guests pays room rent in cash - in advance and is required to pay cash for all other transactions
Reliability
The Registration Card
Cash Only Guests
The Ideal Average Room Rate
6. What matters is what customers value
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7. 1) Solving the problem 2) Retaining the goodwill of the customer
Empowerment
Upgrading
Two Components of Service Recovery
Quality Guarantees
8. In those markets where demand is strong - competing hotels continue to push rates to new ADR heights.
The Discounting Dilemma
Synonymous with excellence
Guest Communication
What do we sell in the hotel industry?
9. Giving the workforce authority to act.
Property Management System Algorithms
Rack Rate
Total Quality Management (TQM)
Empowerment
10. Persuading a guest to take a better room at a higher rate
Quality Guarantees
Up Selling
Guest Communication
How Service Expectations Are Formed
11. Minimize complaints by informing about potential problems
American Plan Day
Reliability
Cash Only Guests
Early Warning
12. Large rooms - many bathroom amenities
Measurable Issues
Components of the service encounter
Dimensions of Service Quality
Satisfaction
13. Most guests do not complain. There are 10 unhappy customers for every visible complaint -Treat complaints as free consultancy
Premium Periods
Complaints
Blogs and Internet Reviews
Comment Cards
14. Willingness to help promptly
Responsiveness
Uniformed Services Training
Total Quality Management (TQM)
Guest Communication
15. In the U.S. we do not ask for a lot of information to put on it - but in Europe and South American they ask for a lot of information
Empathy
The Buyer's View
Total Quality Management (TQM)
The Registration Card
16. Warm - heartfelt response
Empathy
Moments of truth
The Discounting Dilemma
Empowerment
17. Encourage staff to communicate with guest--eye contact - greeting. Many guests return to hotel because of relationship with staff
Job of Management
Service Recovery
Rooming Slips
Guest Communication
18. Deep discount on-line sites - where customers bid for rates and hotels accept if they think the room will be empty otherwise
Job of Management
Auction Travel Sites
Important Sleeping Amenities
Reliability
19. A guest who registers but does not stay. Could be due to dissatisfaction or an incident in the hotel
The Seller's View
It pays to pay rack rate
The Room Selection Process
Did Not Stay (DNS)
20. Arrivals for whom we have a vacated room - but that room is not ready yet
Rack Rate
It pays to pay rack rate
Two Components of Service Recovery
Registered - Not Assigned (RNA)
21. Chains use their own inspectors. Announced and unannounced inspections. Measured against standards. Re-inspect after property gets opportunity to correct
Resort Fees
Quality Control Through Inspection
Quality Guarantees
Day Rate Rooms
22. Tangibles -Reliability -Responsiveness -Assurance -Empathy
Guest Communication
Dimensions of Service Quality
Discounting Profitability
Upgrading
23. Inspectors hired by outsiders or by hotel itself
Mystery Shoppers
Rooming Slips
Value-Based
Components of the service encounter
24. Product -Processes -People -Outcomes
The Seller's View
The Ideal Average Room Rate
Contents of the rooming slip
Components of Quality Management
25. Sleep
What do we sell in the hotel industry?
Blogs and Internet Reviews
How Service Expectations Are Formed
The Bell Staff
26. Word of mouth - Personal needs and desires - Past Experiences - Marketing Communications
Resort Fees
Value-Based
How Service Expectations Are Formed
Components of Quality Management
27. Guests on American Plan (AP) or modified American Plan (MAP) must be given their full quota of meals
Reliability
The Room Selection Process
Preventing Complaints
American Plan Day
28. Noise - Temperature and Darkness
Assurance
Synonymous with excellence
Important Sleeping Amenities
Components of Quality Management
29. The average room rate should equal $1 per $1000 of construction costs
The Buyer's View
Tangibles
The Building Cost Room Rate Formula
Total Quality Management (TQM)
30. Charing per person - rather than per room. Trend in USA is to charge for the room - rather than per-person
Tangibles
Rotation of Fronts
Double Occupancy
Contents of the rooming slip
31. Valet Parking - doorperson - concierges - hotel security and bell staff. They all have maximum guest contact. Have opportunity to sell hotel services
Uniformed Service
Empathy
Rooming Slips
The Registration Card
32. Identification -Marketing -Regulations -Instructional
Registered - Not Assigned (RNA)
Complaints
The Ideal Average Room Rate
Contents of the rooming slip
33. The room is not ready!
Synonymous with excellence
Rack Rate
What is one of the biggest complaints at the front desk?
Government per diems
34. 2
Registered - Not Assigned (RNA)
The Building Cost Room Rate Formula
American Plan Day
How many times has the Ritz Carlton won the Malcom Baldridge award?
35. Service encounters during which service quality is judged
Empowerment
Uniformed Services Training
Uniformed Service
Moments of truth
36. Given to guests to verify name - room number and rate--corresponding to information on the registration card.
Up Selling
Property Management System Algorithms
Resort Fees
Rooming Slips
37. Hotels can conveniently provide a range of 'complimentary' services - such as morning newspapers - local telephone calls - in-room coffee - the health club - spa - etc.
Americans with Disabilities Act (ADA-1992)
Resort Fees
Government per diems
Dimensions of Service Quality
38. Special rates for stays of less than overnight. Perceived as only for shady business and/or prone to employee fraud and/or general accounting hassles
Auction Travel Sites
Day Rate Rooms
The Discounting Dilemma
Registered - Not Assigned (RNA)
39. Address 'expectations' through honest advertising that 'under-sells' -Address 'reality' through selection - training - empowerment of employees; high standards leading to 'over-delivery'
Quality Control Through Inspection
Components of the service encounter
Important Sleeping Amenities
Job of Management
40. Sense of trustworthiness
Upgrading
Assurance
The Room Selection Process
Property Management System Algorithms
41. Building - landscape - deocr and furnishings
Assurance
Tangibles
Upgrading
The Bell Staff
42. Computer program to match reservations with rooms on a priority basis.
Property Management System Algorithms
Assurance
Job of Management
Rooming Slips
43. Provides for changes to accommodate guests and employees with disabilities. Law enforced with fines and penalties. Requires changes in physical structures and hiring practices to accommodate the disabled - be they guest or employee
Americans with Disabilities Act (ADA-1992)
Government per diems
Additional Rate Factors
Important Sleeping Amenities
44. Guests measure quality by comparison. If surprised by a better stay than anticipated - guests perceive quality to be high.
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45. The government will pay only a fixed amount to its employee per day - so hotels charge less for government employees to get that business
Guest Communication
Government per diems
Service Recovery
Tangibles
46. Bell staff makes money through tips. They are rotated so each one has a chance to get a tip.
Rotation of Fronts
Components of Quality Management
Cash Only Guests
Dimensions of Service Quality
47. Flows the relationship between expectation and reality
The Discounting Dilemma
Satisfaction
Job of Management
'Eye of the beholder'
48. Assumes that at 70% occupancy - each room category is occupied at 70%
The Ideal Average Room Rate
What do we sell in the hotel industry?
Uniformed Services Training
The Discounting Dilemma
49. Bad employees or disgruntled ones can also spoil image of hotel. Difficult to supervise interaction as they are out-of-sight.
Job of Management
Uniformed Services Training
Up Selling
Registered - Not Assigned (RNA)
50. Giving the guest a better room at a lower price
Early Warning
Guest Communication
Upgrading
Empathy