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Test your basic knowledge |
Hotel Operations
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A guest who registers but does not stay. Could be due to dissatisfaction or an incident in the hotel
The Buyer's View
Up Selling
Value-Based
Did Not Stay (DNS)
2. Energy and other non-room surcharges.
Additional Rate Factors
Quality Guarantees
The Discounting Dilemma
Measurable Issues
3. Address 'expectations' through honest advertising that 'under-sells' -Address 'reality' through selection - training - empowerment of employees; high standards leading to 'over-delivery'
The Room Selection Process
Discounting Profitability
Job of Management
Auction Travel Sites
4. Special rates for stays of less than overnight. Perceived as only for shady business and/or prone to employee fraud and/or general accounting hassles
How many times has the Ritz Carlton won the Malcom Baldridge award?
Day Rate Rooms
Cash Only Guests
American Plan Day
5. Large rooms - many bathroom amenities
Total Quality Management (TQM)
Comment Cards
Service Recovery
Measurable Issues
6. In those markets where demand is strong - competing hotels continue to push rates to new ADR heights.
Rotation of Fronts
Day Rate Rooms
The Discounting Dilemma
Should management act on all fronts?
7. Easy to understand and communicate -Unconditional as far as possible -Guarantee should be meaningful -Easy for guest to collect -Provide appropriate compensation -Have tracking systems in place to identify problems
Comment Cards
Government per diems
Service Recovery
Quality Guarantees
8. Early Warning -Comment Cards -Blogs and Internet Reviews -Quality Circles
Property Management System Algorithms
Resort Fees
Quality Circles
Preventing Complaints
9. Most guests do not complain. There are 10 unhappy customers for every visible complaint -Treat complaints as free consultancy
Responsiveness
Rack Rate
The Registration Card
Complaints
10. The average room rate should equal $1 per $1000 of construction costs
Registered - Not Assigned (RNA)
Rooming Slips
The Building Cost Room Rate Formula
Discounting Profitability
11. Inspectors hired by outsiders or by hotel itself
Blogs and Internet Reviews
Discounting Profitability
Mystery Shoppers
Preventing Complaints
12. Open to the world--need to monitor and respond rapidly
Cash Only Guests
Day Rate Rooms
Blogs and Internet Reviews
Value-Based
13. Give no discounts - but give special benefits to those paying rack rate
Dimensions of Service Quality
The Buyer's View
It pays to pay rack rate
Additional Rate Factors
14. Minimize complaints by informing about potential problems
Total Quality Management (TQM)
Measurable Issues
Two Components of Service Recovery
Early Warning
15. The model for actively managing guest relations originated in another broader idea. Initially focus was manufacturing - producing products with zero defects.
Preventing Complaints
Rack Rate
Total Quality Management (TQM)
Responsiveness
16. Giving the workforce authority to act.
What is one of the biggest complaints at the front desk?
The Bell Staff
Empowerment
The Discounting Dilemma
17. Provides for changes to accommodate guests and employees with disabilities. Law enforced with fines and penalties. Requires changes in physical structures and hiring practices to accommodate the disabled - be they guest or employee
Total Quality Management (TQM)
Complaints
Components of the service encounter
Americans with Disabilities Act (ADA-1992)
18. Hotels can conveniently provide a range of 'complimentary' services - such as morning newspapers - local telephone calls - in-room coffee - the health club - spa - etc.
Contents of the rooming slip
Tangibles
Property Management System Algorithms
Resort Fees
19. Giving the guest a better room at a lower price
Upgrading
The Seller's View
Value-Based
Government per diems
20. Flows the relationship between expectation and reality
Cash Only Guests
The Bell Staff
Satisfaction
Empowerment
21. Guests on American Plan (AP) or modified American Plan (MAP) must be given their full quota of meals
Resort Fees
Day Rate Rooms
'Eye of the beholder'
American Plan Day
22. Increases occupancy at the cost of a lowered room rate. You need to sell 11% more rooms if you discount 10%
Quality Control Through Inspection
Discounting Profitability
American Plan Day
How many times has the Ritz Carlton won the Malcom Baldridge award?
23. Word of mouth - Personal needs and desires - Past Experiences - Marketing Communications
Synonymous with excellence
The Ideal Average Room Rate
How Service Expectations Are Formed
Responsiveness
24. Ability to charge more than rack rate during 'special' events. May be illegal and prosecuted as 'price gouging'
The Room Selection Process
Day Rate Rooms
Quality Circles
Premium Periods
25. Sleep
Empowerment
Rooming Slips
How many times has the Ritz Carlton won the Malcom Baldridge award?
What do we sell in the hotel industry?
26. In the U.S. we do not ask for a lot of information to put on it - but in Europe and South American they ask for a lot of information
Empathy
Cash Only Guests
Service Recovery
The Registration Card
27. 'Best' of everything
Synonymous with excellence
Uniformed Services Training
Responsiveness
Cash Only Guests
28. Arrivals for whom we have a vacated room - but that room is not ready yet
The Ideal Average Room Rate
Measurable Issues
Registered - Not Assigned (RNA)
Responsiveness
29. Identification -Marketing -Regulations -Instructional
Reliability
Early Warning
'Eye of the beholder'
Contents of the rooming slip
30. The government will pay only a fixed amount to its employee per day - so hotels charge less for government employees to get that business
Government per diems
It pays to pay rack rate
Dimensions of Service Quality
Components of Quality Management
31. Executives either make deliberate decisions to implement particular ideas or they passively accept ongoing practices. Management creates and implements a program of enhanced guest services.
32. The reversal of a problem
Resort Fees
Service Recovery
Measurable Issues
'Eye of the beholder'
33. Sense of trustworthiness
Americans with Disabilities Act (ADA-1992)
American Plan Day
Assurance
The Registration Card
34. Blocking/Pre-assigning Rooms. Not needed if all rooms are identical. Ensures that special requests will be accommodated.
Property Management System Algorithms
Mystery Shoppers
The Room Selection Process
Tangibles
35. Chains use their own inspectors. Announced and unannounced inspections. Measured against standards. Re-inspect after property gets opportunity to correct
Mystery Shoppers
Quality Control Through Inspection
Quality Circles
Did Not Stay (DNS)
36. Tangibles -Reliability -Responsiveness -Assurance -Empathy
Tangibles
Dimensions of Service Quality
Uniformed Service
Double Occupancy
37. Computer program to match reservations with rooms on a priority basis.
Property Management System Algorithms
Satisfaction
Quality Control Through Inspection
Contents of the rooming slip
38. 'Invisible' to guests areas and employees -'Visible' to guest areas and employees -Other customers and their actions
The Buyer's View
The Bell Staff
'Eye of the beholder'
Components of the service encounter
39. The room is not ready!
Quality Guarantees
What is one of the biggest complaints at the front desk?
American Plan Day
Day Rate Rooms
40. Warm - heartfelt response
Upgrading
Registered - Not Assigned (RNA)
Job of Management
Empathy
41. Trade-off between value and price
Quality Guarantees
Value-Based
Empathy
Discounting Profitability
42. The standard posted rate.
Service Recovery
Rack Rate
Registered - Not Assigned (RNA)
Uniformed Services Training
43. Guests measure quality by comparison. If surprised by a better stay than anticipated - guests perceive quality to be high.
44. 2
Tangibles
How many times has the Ritz Carlton won the Malcom Baldridge award?
Rooming Slips
American Plan Day
45. Service encounters during which service quality is judged
Satisfaction
Reliability
Rack Rate
Moments of truth
46. Noise - Temperature and Darkness
Cash Only Guests
Additional Rate Factors
Quality Guarantees
Important Sleeping Amenities
47. Product -Processes -People -Outcomes
Components of Quality Management
Important Sleeping Amenities
Satisfaction
Responsiveness
48. 1) Solving the problem 2) Retaining the goodwill of the customer
Components of the service encounter
Quality Guarantees
It pays to pay rack rate
Two Components of Service Recovery
49. Consistent and accurate performance
Job of Management
Two Components of Service Recovery
Reliability
Measurable Issues
50. Guests pays room rent in cash - in advance and is required to pay cash for all other transactions
What do we sell in the hotel industry?
Cash Only Guests
The Registration Card
The Bell Staff