Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






2. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






3. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






4. The use of a digital brand name by someone who does not have legit claim to the name






5. The visible - clickable text in a hyperlink typically used to indicate subject matter.






6. Google's pay-per-click advertiser program.






7. Occur in real time






8. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






9. The ability to freely interact with other people and companies; open access to venues that allow users to share content






10. Consumers are happy/ unhappy posting about you with reviews of anysort






11. Media for which you assessed monetary fees






12. The electronic/online activity of prospects






13. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






14. Save your bookmarks online so they are always available wherever you have online access






15. Accumulated resources whose value flows to people as a result of their access to others






16. Problem recognition - info search - alternative eval - purchase - post purchase eval






17. Those that involve expert play to organize and value variables in the game system






18. The process by which display ads get placed on websites.






19. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






20. Original cntent that positions the sponsoring entity as a authority






21. Ads that appear between web pages (before the browser displays a new page).






22. Scores that people acting in the role of critics assign to something as an indicator






23. Ability of a site to draw repeat visits and to keep people on a site






24. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






25. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






26. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






27. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






28. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






29. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






30. Avg number of times someone is exposed to your message






31. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






32. Occurs when people follow the behaviors of others






33. Typically educational content that readers use over time - save and share






34. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






35. A link that leads people to a different website from the one they are visiting.






36. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






37. Careful crafting of a title that markets the content






38. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






39. Do not require all participants to immediately respond






40. Oldest venue of social media that are ineractive versions of community bulletin boards






41. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






42. Website measurement that records unique IP addresses as individual visitors.






43. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






44. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






45. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






46. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






47. Assessments with detailed comments about the object in question






48. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






49. Attention - Interest - Desire - and Action






50. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.