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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






2. Interactive social system that is available to users 24/7






3. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






4. The degree to which the data in a database is accurate and consistent according to a data model and data type.






5. Websites that host regularly updated content






6. Content that refutes an accepted belief






7. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






8. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






9. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






10. Media channels beyond the control of the company (word of mouth)






11. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






12. The ability to attribute prospect behavior to the media that triggered the response.






13. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






14. Those that involve expert play to organize and value variables in the game system






15. May include text graphics video and sound but on a website






16. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






17. Consumers are happy/ unhappy posting about you with reviews of anysort






18. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






19. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






20. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






21. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






22. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






23. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






24. The visible - clickable text in a hyperlink typically used to indicate subject matter.






25. Media channels the brand controls






26. Paying to acquire leads from an outside party at a set rate or amount per lead.






27. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






28. Information that people copy from other sources






29. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






30. Cost of advertising based on the number of clicks received.






31. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






32. Channels capable of two way communication on a small scale






33. The RSS or Atom feeds used by news aggregators.






34. A means of communication






35. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






36. The exposure of a clickable ad on a website to one individual person.






37. Scores that people acting in the role of critics assign to something as an indicator






38. The coding language used to create and link together documents and files on the internet.






39. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






40. Online word of mouth and very strong influence on consumer decision making






41. How much activity can a website handle - can it handle times of large visits






42. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






43. Oldest venue of social media that are ineractive versions of community bulletin boards






44. Accumulated resources whose value flows to people as a result of their access to others






45. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






46. Uses software to fine tune the offer and build intimacy with the customer






47. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






48. Games in which the players play a character role with the goal of completing a mission






49. A link to your website from a different website.






50. The electronic/online activity of prospects