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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Search Engine Marketing (SEM)
Reputation economy
Culture of participation
Click-Through-Rate (CTR)
2. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Inbound Link
Anchor Text
Flagship content
Level of participation
3. Host content but also typically feature video - photo etc. other than text
Pillar content
Paid media
Media Sharing sites
Frequency
4. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Social media
Advergaming
Inbound Link
Casual games
5. This ad buying option places ads on several networked websites.
Medium (or channel)
RON (Run of Network)
Conformity
Resource hook
6. Media channels the brand controls
Response Attribution
Display ads
Marketing Qualified Lead (MQL)
Owned media
7. Information that people copy from other sources
Adwords
Filler content
Churn Rate
Mode
8. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Cost Per Action (CPA)
Handle squatting
Affinity
Organic Search
9. Handle: your user name in a social community
Paid media
Search Engine Marketing (SEM)
Social networking sites
Your social brand
10. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
EPV (Earnings Per Visitor)
Medium (or channel)
Tags
Flagship content
11. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Pay-Per-Lead
Resource hook
Reviews
CGI (Common Gateway Interface)
12. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Role playing games
Split-Run
Mass media
13. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Reputation economy
Social media
Organic Search
Filler content
14. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Demographics
Authority building content
RON (Run of Network)
Owned media
15. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Aggregator
Pay-Per-Inclusion
Ad Tracking
Tags
16. A link to your website from a different website.
Bases of social power
Inbound Link
AJAX (Asynchronous Java Script and XML)
Dynamic Content
17. Assessments with detailed comments about the object in question
Pay-Per-Impression
Reviews
Scalability
Stenography
18. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Share tools
Social news communities
Role of social media in the consumer purchase process
Role playing games
19. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Cost Per Click (CPC)
Share tools
Word of mouse
Above The Fold
20. Original cntent that positions the sponsoring entity as a authority
Authority building content
Meme
Cognitive bias
Social ads
21. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Contrary hook
Social games
Social networking sites
Pay-Per-Impression
22. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Herding behavior
Reputation capital
Stenography
Scalability
23. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Contrary hook
When we are more likely to conform
Different forms of social media
Marketing Qualified Lead (MQL)
24. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Cost Per Thousand (CPM)
Research hook
Scalability
Hover/Floating Ads
25. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Scalability
Site stickiness
Recommendations and referrals
Culture of participation
26. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Affinity
Unique Visitor
Flagship content
Power users
27. The term used when people have clicked on or viewed a web page.
Page View
Role playing games
Tagging
Benefits of engaging with your customers through online social channels
28. Share and promote online news
Social media
Ad Serving
Spider
Social news communities
29. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
In game immersive advertising
Web 2.0
Level of participation
Social Media Marketing
30. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Media Sharing sites
URL Tracking
When we are more likely to conform
Black Hat SEO
31. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Response Attribution
Cost Per Action (CPA)
Other referral tools
Split-Run
32. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Expandable Ads
Benefits of engaging with your customers through online social channels
Share tools
Role playing games
33. Media channels beyond the control of the company (word of mouth)
Network effect
Click-Through-Rate (CTR)
Filler content
Earned media
34. Content that promises something for free
Aggregator
Giveaway hook
Mass media
Benefits of engaging with your customers through online social channels
35. Software that is routinely updated like an app
EPV (Earnings Per Visitor)
Perpetual beta
Aggregator
Pay-Per-Lead
36. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Dynamic Content
Other referral tools
Reviews
Marketing Qualified Lead (MQL)
37. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
In game immersive advertising
Web 2.0
Other referral tools
Black Hat SEO
38. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
Level of participation
Feed
Recommendations and referrals
39. The use of a digital brand name by someone who does not have legit claim to the name
URL Tracking
Level of participation
Bases of social power
Handle squatting
40. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Platforms
Pay-Per-Click
Forums
Mode
41. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
When we are more likely to conform
Black Hat SEO
Rich-Media
Feed
42. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Opinion leader
Level of participation
Social media
When we are more likely to conform
43. The ability to attribute prospect behavior to the media that triggered the response.
Rich-Media
In game immersive advertising
Split-Run
Response Attribution
44. Content that refutes an accepted belief
Contrary hook
Outbound Link
Skyscraper
Reputation capital
45. This ad buying option places an ad at various places on one website.
Display ads
Tagging
ROS (Run of Site)
Conformity
46. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Search Engine Optimization (SEO)
Mass media
In-game advertising
Rich-Media
47. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Network effect
Pay-Per-Inclusion
Wikis
Earned media
48. Refers to situations where consumers interact with others during a shopping event
Adsense
CGI (Common Gateway Interface)
Social shopping
Steps in a shopping decision
49. Online word of mouth and very strong influence on consumer decision making
Word of mouse
Tags
Churn Rate
Meta Tag
50. Scores that people acting in the role of critics assign to something as an indicator
Social bookmarking sites
API (Application Programming Interface)
Ratings
Research hook