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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Mass media
Network effect
Above The Fold
Frequency
2. Selling an additional category of products/solutions as a result of a customer's original purchase.
Your social brand
Benefits of engaging with your customers through online social channels
Cross Selling
Paid media
3. Save your bookmarks online so they are always available wherever you have online access
Ratings
Direct Response
Asynchronous interactions
Social bookmarking sites
4. Number of people exposed to your message
Reach
Feed
Site stickiness
Skyscraper
5. Method of game play:
Cloud computing
Genre
Page View
Display ads
6. Require a great time investment are highly immersive and demand advance skill
Core games
Platforms
Tags
Personal media
7. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Bases of social power
Marketing Qualified Lead (MQL)
Unique Visitor
CGI (Common Gateway Interface)
8. Acronym representing a way to create real-time Web applications.
Authority
Above The Fold
AJAX (Asynchronous Java Script and XML)
Social capital
9. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
CGI (Common Gateway Interface)
Marketing Qualified Lead (MQL)
Action games
Scalability
10. Paying to acquire leads from an outside party at a set rate or amount per lead.
Ad Serving
Pay-Per-Lead
Churn Rate
Buying Cycle
11. Consumers are happy/ unhappy posting about you with reviews of anysort
Reputation economy
Scalability
In-game advertising
When we are more likely to conform
12. This ad buying option places an ad at various places on one website.
Herding behavior
Your social brand
Social shopping
ROS (Run of Site)
13. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Reviews
Cost Per Action (CPA)
Advergaming
Meme
14. Belief that when a lot of people select one option then it must be the right option
Social proof
Best practices to leverage social reviews and ratings
When we are more likely to conform
Media
15. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
In game immersive advertising
Medium (or channel)
Filler content
Pay-Per-Lead
16. A web-based tool or desktop application that collects syndicated content.
Aggregator
Media Sharing sites
HTML (HyperText Markup Language)
Earned media
17. Attempt to depict real world sitiuations
Adsense
Pillar content
Simulation games
Your social brand
18. The process by which display ads get placed on websites.
Impression:
Web 2.0
Level of participation
Ad Serving
19. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Click-Through-Rate (CTR)
Response Attribution
Social capital
Site stickiness
20. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Herding behavior
AJAX (Asynchronous Java Script and XML)
Giveaway hook
Adsense
21. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Stenography
Social Media Marketing
Organic Search
Owned media
22. Website measurement that records unique IP addresses as individual visitors.
Social proof
RSS (Really Simple Syndication)
Buying Cycle
Unique Visitor
23. Constantly wired in the network - always online
Best practices to leverage social reviews and ratings
Different forms of social media
Cloud computing
Digital native
24. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Core games
Affinity
Social Publishing
Reviews
25. Content that offers a claim about something of interest
Research hook
Social proof
Role playing games
Unique Visitor
26. The ability to attribute prospect behavior to the media that triggered the response.
Page View
Owned media
Response Attribution
Demographics
27. Google's pay-per-click advertiser program.
Synchronous interactions
Role playing games
Adwords
Giveaway hook
28. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Dynamic Content
HTML (HyperText Markup Language)
Other referral tools
Conformity
29. Refers to the process social media users undergo to categorize content according to their own folksonomy
API (Application Programming Interface)
Social ads
Social proof
Tagging
30. The electronic/online activity of prospects
ROS (Run of Site)
Response Attribution
Genre
Digital Body Language
31. Sets of labels (tags) individuals choose in a way that makes sense to them
RSS (Really Simple Syndication)
Folksonomies
Your social brand
Dynamic Content
32. Means of communication that can reach a large number of individuals
Social Commerce
Mass media
AJAX (Asynchronous Java Script and XML)
Network effect
33. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Steps in a shopping decision
Rich-Media
Social games
Giveaway hook
34. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
When we are more likely to conform
Cookie
Social capital
Adwords
35. Media channels beyond the control of the company (word of mouth)
Earned media
Cloud computing
Social communities
Synchronous interactions
36. How much activity can a website handle - can it handle times of large visits
Click-Through-Rate (CTR)
Tags
Strategy games
Scalability
37. Problem recognition - info search - alternative eval - purchase - post purchase eval
Platforms
Dynamic Content
Perpetual beta
Steps in a shopping decision
38. Content written with the intent to be helpful to target audience
Buying Cycle
URL Tracking
Social news communities
Resource hook
39. Anything that involves delivering hosted services online
Cloud computing
Churn Rate
Affinity
Site stickiness
40. Cost of advertising based on the number of clicks received.
Cost Per Click (CPC)
Wikis
Skyscraper
Owned media
41. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Pay-Per-Lead
Research hook
Social capital
Organic Search
42. The value added for all users by each individual user
Search Engine Marketing (SEM)
Network effect
Cognitive bias
Cookie
43. Scores that people acting in the role of critics assign to something as an indicator
Ratings
Research hook
Social media
Alternate reality game
44. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
CGI (Common Gateway Interface)
API (Application Programming Interface)
Role of social media in the consumer purchase process
RSS (Really Simple Syndication)
45. The interface that allows one computer system or application to communicate and exchange data with another.
Share tools
Pay-Per-Lead
API (Application Programming Interface)
Herding behavior
46. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Frequency
Different forms of social media
Media Sharing sites
Profiling
47. Classifications that experts create
Page View
Taxonomies
Handle squatting
API (Application Programming Interface)
48. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
Media Sharing sites
Handle squatting
Above The Fold
49. Refers to situations where consumers interact with others during a shopping event
Reviews
Social shopping
Network effect
Stenography
50. The use of a digital brand name by someone who does not have legit claim to the name
Benefits of engaging with your customers through online social channels
Social proof
Handle squatting
Online Ads/Banner Ads