SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When an advertiser pays for their online ad based on the number of views.
CGI (Common Gateway Interface)
Pay-Per-Impression
Aggregation
Social media
2. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Social capital
Direct Response
Marketing Qualified Lead (MQL)
Stenography
3. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Giveaway hook
AJAX (Asynchronous Java Script and XML)
Cost Per Action (CPA)
Social games
4. Those that involve expert play to organize and value variables in the game system
Tags
Search Engine Marketing (SEM)
Culture of participation
Strategy games
5. A link to your website from a different website.
Casual games
Inbound Link
Advergaming
Simulation games
6. Save your bookmarks online so they are always available wherever you have online access
Earned media
Cloud computing
Affinity
Social bookmarking sites
7. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Hover/Floating Ads
Profiling
Rich-Media
Synchronous interactions
8. Avg number of times someone is exposed to your message
Pillar content
Pay-Per-Click
Frequency
Reputation capital
9. Handle: your user name in a social community
Your social brand
FTP (file transfer protocol)
Casual games
Dynamic Content
10. The term used when people have clicked on or viewed a web page.
Aggregation
Page View
Taxonomies
Authority
11. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Above The Fold
Social networking sites
Social Media Marketing
Churn Rate
12. The visual nature of the game such as science fiction - fantasy horror and retro
Social customer relationship management (crm)
Mass media
Cross Selling
Milieu
13. Means of communication that can reach a large number of individuals
In-game advertising
Anchor Text
Mass media
Organic Search
14. Classifications that experts create
Steps in a shopping decision
Outbound Link
Role of social media in the consumer purchase process
Taxonomies
15. Share and promote online news
Pay-Per-Lead
Different forms of social media
Social news communities
Cloud computing
16. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Outbound Link
Search Engine Optimization (SEO)
Page View
Cost Per Thousand (CPM)
17. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Ad Tracking
Asynchronous interactions
Profiling
Marketing Qualified Lead (MQL)
18. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Split-Run
Casual games
Role of social media in the consumer purchase process
Authority building content
19. The ability to attribute prospect behavior to the media that triggered the response.
Online Ads/Banner Ads
Recommendations and referrals
Response Attribution
Authority
20. Number of people exposed to your message
Reach
Marketing Qualified Lead (MQL)
Search Engine Marketing (SEM)
Asynchronous interactions
21. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Meta Tag
Role playing games
Cookie
Cost Per Action (CPA)
22. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Media Sharing sites
Best practices to leverage social reviews and ratings
Title linkbaiting
Churn Rate
23. Ads that appear between web pages (before the browser displays a new page).
Interstitial Ads
Herding behavior
Milieu
Share tools
24. Scores that people acting in the role of critics assign to something as an indicator
Click-Through-Rate (CTR)
Ratings
Web 2.0
Rich-Media
25. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Social ads
Anchor Text
Network effect
Split-Run
26. Content written with the intent to be helpful to target audience
Digital native
Hover/Floating Ads
Strategy games
Resource hook
27. Interactive social system that is available to users 24/7
Social customer relationship management (crm)
Web 2.0
Cost Per Action (CPA)
Ad Serving
28. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Black Hat SEO
Bases of social power
Social customer relationship management (crm)
29. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Best practices to leverage social reviews and ratings
Aggregation
Owned media
Social customer relationship management (crm)
30. The hardware systems on which the game is played
Different forms of social media
Platforms
Social ads
Hover/Floating Ads
31. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Taxonomies
Title linkbaiting
Split-Run
RSS (Really Simple Syndication)
32. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Recommendations and referrals
Spider
EPV (Earnings Per Visitor)
Adwords
33. The electronic/online activity of prospects
Organic Search
Digital Body Language
Social bookmarking sites
Social news communities
34. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Social ads
Simulation games
Authority building content
Online Ads/Banner Ads
35. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Cross Selling
Social Commerce
Pay-Per-Click
Spider
36. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
HTML (HyperText Markup Language)
Cost Per Click (CPC)
Pay-Per-Inclusion
AIDA
37. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Authority
Rich-Media
Buying Cycle
Earned media
38. Content that will entertain
Humor hook
ROS (Run of Site)
Handle squatting
Research hook
39. Content that promises something for free
Casual games
Giveaway hook
Outbound Link
CGI (Common Gateway Interface)
40. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Online Ads/Banner Ads
Advergaming
Reputation capital
In-game advertising
41. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Benefits of engaging with your customers through online social channels
Landing Page
Authority building content
Social customer relationship management (crm)
42. Online word of mouth and very strong influence on consumer decision making
Stenography
Word of mouse
Hover/Floating Ads
Cost Per Thousand (CPM)
43. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Synchronous interactions
URL Tracking
Owned media
Response Attribution
44. Attempt to depict real world sitiuations
Marketing Qualified Lead (MQL)
Simulation games
Mass media
Outbound Link
45. Sites with aid in the dissemination of content to an audience:
Cognitive bias
Aggregator
Authority building content
Social Publishing
46. Media for which you assessed monetary fees
Page View
ASP (Active Server Pages):
Cost Per Click (CPC)
Paid media
47. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
ROS (Run of Site)
When we are more likely to conform
Cloud computing
Social media
48. Paying to acquire leads from an outside party at a set rate or amount per lead.
Authority
Pay-Per-Lead
Display ads
Action games
49. Consumers are happy/ unhappy posting about you with reviews of anysort
Different forms of social media
Outbound Link
Reputation economy
Giveaway hook
50. Method of game play:
Share tools
Ad Tracking
Authority building content
Genre