Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The exposure of a clickable ad on a website to one individual person.






2. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






3. Content that offers a claim about something of interest






4. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






5. Those that involve expert play to organize and value variables in the game system






6. Selling an additional category of products/solutions as a result of a customer's original purchase.






7. Acronym representing a way to create real-time Web applications.






8. Media channels beyond the control of the company (word of mouth)






9. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






10. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






11. Interactive social system that is available to users 24/7






12. Games in which the players play a character role with the goal of completing a mission






13. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






14. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






15. Scores that people acting in the role of critics assign to something as an indicator






16. Refers to situations where consumers interact with others during a shopping event






17. The degree to which the data in a database is accurate and consistent according to a data model and data type.






18. The shortcuts our brains take when we process information






19. Content written with the intent to be helpful to target audience






20. Attention - Interest - Desire - and Action






21. Share and promote online news






22. Content that refutes an accepted belief






23. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






24. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






25. Occurs when people follow the behaviors of others






26. Oldest venue of social media that are ineractive versions of community bulletin boards






27. Website measurement that records unique IP addresses as individual visitors.






28. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






29. The ability to attribute prospect behavior to the media that triggered the response.






30. Occur in real time






31. Original cntent that positions the sponsoring entity as a authority






32. Classifications that experts create






33. Method of game play:






34. Change in beliefs or actions as a reaction to group pressure (real or imagined)






35. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






36. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






37. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






38. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






39. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






40. Uses software to fine tune the offer and build intimacy with the customer






41. When an advertiser pays for their online ad based on the number of views.






42. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






43. Crosses the boundaries of mass and personal media






44. Content that will entertain






45. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






46. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






47. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






48. Attempt to depict real world sitiuations






49. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






50. The electronic/online activity of prospects