Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Those others view as knowledgeable sources of information






2. The process by which display ads get placed on websites.






3. The ability to freely interact with other people and companies; open access to venues that allow users to share content






4. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






5. Constantly wired in the network - always online






6. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






7. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






8. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






9. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






10. May include text graphics video and sound but on a website






11. Authority building content seminal pieces of work that shape the way people think






12. Content that offers a claim about something of interest






13. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






14. This ad buying option places ads on several networked websites.






15. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






16. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






17. Within each medium - marketers can choose these specifically to place a message






18. Refers to the process social media users undergo to categorize content according to their own folksonomy






19. Paying to acquire leads from an outside party at a set rate or amount per lead.






20. Information that people copy from other sources






21. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






22. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






23. The interface that allows one computer system or application to communicate and exchange data with another.






24. Require a great time investment are highly immersive and demand advance skill






25. Do not require all participants to immediately respond






26. Attempt to depict real world sitiuations






27. Consumers are happy/ unhappy posting about you with reviews of anysort






28. Change in beliefs or actions as a reaction to group pressure (real or imagined)






29. Uses software to fine tune the offer and build intimacy with the customer






30. Occurs when people follow the behaviors of others






31. Content written with the intent to be helpful to target audience






32. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






33. Content that refutes an accepted belief






34. Placement of a branded item in an entertainment property such as a television program - movie - or game.






35. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






36. The use of a digital brand name by someone who does not have legit claim to the name






37. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






38. The term used when people have clicked on or viewed a web page.






39. The shortcuts our brains take when we process information






40. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






41. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






42. Ads that appear between web pages (before the browser displays a new page).






43. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






44. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






45. Those that involve expert play to organize and value variables in the game system






46. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






47. The electronic/online activity of prospects






48. The ability to attribute prospect behavior to the media that triggered the response.






49. Method of game play:






50. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.