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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Interactive social system that is available to users 24/7






2. The hardware systems on which the game is played






3. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






4. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






5. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






6. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






7. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






8. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






9. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






10. The visual nature of the game such as science fiction - fantasy horror and retro






11. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






12. The value added for all users by each individual user






13. Performative in that the player chooses an action that the game executes






14. Those others view as knowledgeable sources of information






15. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






16. The shortcuts our brains take when we process information






17. Original cntent that positions the sponsoring entity as a authority






18. Do not require all participants to immediately respond






19. Games in which the players play a character role with the goal of completing a mission






20. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






21. Paying to acquire leads from an outside party at a set rate or amount per lead.






22. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






23. Accumulated resources whose value flows to people as a result of their access to others






24. Acronym representing a way to create real-time Web applications.






25. Websites that host regularly updated content






26. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






27. The electronic/online activity of prospects






28. Attention - Interest - Desire - and Action






29. Google's pay-per-click advertiser program.






30. The way the game world is experienced






31. The visible - clickable text in a hyperlink typically used to indicate subject matter.






32. Host content but also typically feature video - photo etc. other than text






33. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






34. Persuades with the opinion or recommendation of an expert in the field






35. The RSS or Atom feeds used by news aggregators.






36. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






37. How much activity can a website handle - can it handle times of large visits






38. Within each medium - marketers can choose these specifically to place a message






39. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






40. May include text graphics video and sound but on a website






41. Media channels the brand controls






42. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






43. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






44. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






45. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






46. Content that offers a claim about something of interest






47. Refers to situations where consumers interact with others during a shopping event






48. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






49. The use of a digital brand name by someone who does not have legit claim to the name






50. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts