SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Classifications that experts create
Taxonomies
Direct Response
Best practices to leverage social reviews and ratings
Social proof
2. Those others view as knowledgeable sources of information
Personal media
Social games
Simulation games
Power users
3. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Herding behavior
Anchor Text
Paid media
Taxonomies
4. Ability of a site to draw repeat visits and to keep people on a site
Organic Search
Site stickiness
Social networking sites
Social capital
5. This ad buying option places ads on several networked websites.
Handle squatting
Demographics
Ad Serving
RON (Run of Network)
6. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Organic Search
Aggregation
In-game advertising
Pillar content
7. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Casual games
Ad Tracking
Social proof
Media Sharing sites
8. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
EPV (Earnings Per Visitor)
Milieu
CGI (Common Gateway Interface)
Tagging
9. Typically educational content that readers use over time - save and share
Best practices to leverage social reviews and ratings
Pillar content
Scalability
Social proof
10. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Role playing games
Frequency
Tags
Stenography
11. Content written with the intent to be helpful to target audience
Resource hook
Cognitive bias
Search Engine Marketing (SEM)
Forums
12. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Spider
Reputation capital
Pay-Per-Lead
Organic Search
13. Channels capable of two way communication on a small scale
Personal media
Social bookmarking sites
Power users
FTP (file transfer protocol)
14. Uses software to fine tune the offer and build intimacy with the customer
Simulation games
Social networking sites
Pay-Per-Lead
Social customer relationship management (crm)
15. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Expandable Ads
Web 2.0
Adsense
Landing Page
16. A link that leads people to a different website from the one they are visiting.
Web 2.0
Unique Visitor
Outbound Link
Data Hygiene
17. Anything that involves delivering hosted services online
Simulation games
Handle squatting
Cloud computing
Social news communities
18. Method of game play:
Organic Search
Social shopping
Genre
Authority building content
19. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Online Ads/Banner Ads
EPV (Earnings Per Visitor)
Personal media
Authority
20. The visual nature of the game such as science fiction - fantasy horror and retro
Media
Milieu
Landing Page
Title linkbaiting
21. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Online Ads/Banner Ads
Impression:
URL Tracking
Benefits of engaging with your customers through online social channels
22. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Hover/Floating Ads
Taxonomies
Dynamic Content
Title linkbaiting
23. Cost of advertising based on the number of clicks received.
Best practices to leverage social reviews and ratings
Folksonomies
Cost Per Click (CPC)
Benefits of engaging with your customers through online social channels
24. Person who is frequently able to influence others
Site stickiness
Opinion leader
Core games
Marketing Qualified Lead (MQL)
25. Content that will entertain
Word of mouse
Humor hook
Stenography
In game immersive advertising
26. Online word of mouth and very strong influence on consumer decision making
RSS (Really Simple Syndication)
In game immersive advertising
Word of mouse
Social customer relationship management (crm)
27. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Feed
Different forms of social media
Demographics
Other referral tools
28. Automated software that combs through web sites to index web pages for search engines.
In-game advertising
Different forms of social media
Spider
Rich-Media
29. How much activity can a website handle - can it handle times of large visits
Reach
Asynchronous interactions
Scalability
Simulation games
30. Occurs when people follow the behaviors of others
Casual games
RSS (Really Simple Syndication)
Social ads
Herding behavior
31. The electronic/online activity of prospects
Unique Visitor
Page View
Digital Body Language
Cloud computing
32. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Resource hook
Role of social media in the consumer purchase process
Search Engine Optimization (SEO)
Outbound Link
33. Media for which you assessed monetary fees
Pay-Per-Inclusion
Paid media
Wikis
Unique Visitor
34. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Rich-Media
Advergaming
Social media
Social networking sites
35. The shortcuts our brains take when we process information
Asynchronous interactions
Cognitive bias
Wikis
Alternate reality game
36. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Product placement
Spider
Social shopping
Unique Visitor
37. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
RON (Run of Network)
Pay-Per-Inclusion
Recommendations and referrals
Power users
38. When an advertiser pays for their online ad based on the number of views.
Cloud computing
Pay-Per-Impression
Power users
Culture of participation
39. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Conformity
Expandable Ads
Search Engine Optimization (SEO)
Web 2.0
40. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Social capital
Pay-Per-Click
Media
Search Engine Optimization (SEO)
41. Problem recognition - info search - alternative eval - purchase - post purchase eval
Steps in a shopping decision
Adwords
Demographics
Level of participation
42. Attempt to depict real world sitiuations
Simulation games
Earned media
Pay-Per-Click
Cloud computing
43. Websites that host regularly updated content
Blogs
RSS (Really Simple Syndication)
Digital Body Language
Other referral tools
44. May include text graphics video and sound but on a website
Display ads
AIDA
Web 2.0
FTP (file transfer protocol)
45. Careful crafting of a title that markets the content
Folksonomies
HTML (HyperText Markup Language)
Title linkbaiting
Research hook
46. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Synchronous interactions
Demographics
Conformity
ROS (Run of Site)
47. Within each medium - marketers can choose these specifically to place a message
Social proof
Reputation economy
Pay-Per-Click
Vehicles
48. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Black Hat SEO
Taxonomies
Humor hook
Share tools
49. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Best practices to leverage social reviews and ratings
Social proof
Social bookmarking sites
Handle squatting
50. Require a great time investment are highly immersive and demand advance skill
Expandable Ads
Advergaming
Scalability
Core games
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests