Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






2. Content that refutes an accepted belief






3. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






4. The degree to which the data in a database is accurate and consistent according to a data model and data type.






5. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






6. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






7. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






8. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






9. Authority building content seminal pieces of work that shape the way people think






10. Avg number of times someone is exposed to your message






11. Number of people exposed to your message






12. A link that leads people to a different website from the one they are visiting.






13. Do not require all participants to immediately respond






14. A means of communication






15. Oldest venue of social media that are ineractive versions of community bulletin boards






16. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






17. The RSS or Atom feeds used by news aggregators.






18. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






19. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






20. Website measurement that records unique IP addresses as individual visitors.






21. Ability of a site to draw repeat visits and to keep people on a site






22. Ads that appear between web pages (before the browser displays a new page).






23. Anything that involves delivering hosted services online






24. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






25. Classifications that experts create






26. A web-based tool or desktop application that collects syndicated content.






27. The visual nature of the game such as science fiction - fantasy horror and retro






28. May include text graphics video and sound but on a website






29. Handle: your user name in a social community






30. Occur in real time






31. Automated software that combs through web sites to index web pages for search engines.






32. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






33. Attention - Interest - Desire - and Action






34. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






35. The means by which files are transferred from your computer directly to your website.






36. The coding language used to create and link together documents and files on the internet.






37. Those others view as knowledgeable sources of information






38. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






39. Require a great time investment are highly immersive and demand advance skill






40. Persuades with the opinion or recommendation of an expert in the field






41. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






42. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






43. Method of game play:






44. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






45. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






46. Cost of advertising based on the number of clicks received.






47. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






48. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






49. The process by which display ads get placed on websites.






50. A link to your website from a different website.