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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The RSS or Atom feeds used by news aggregators.






2. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






3. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






4. Handle: your user name in a social community






5. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






6. Content that refutes an accepted belief






7. The visual nature of the game such as science fiction - fantasy horror and retro






8. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






9. Google's pay-per-click advertiser program.






10. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






11. Typically educational content that readers use over time - save and share






12. Paying to acquire leads from an outside party at a set rate or amount per lead.






13. The ability to attribute prospect behavior to the media that triggered the response.






14. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






15. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






16. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






17. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






18. Within each medium - marketers can choose these specifically to place a message






19. Software that is routinely updated like an app






20. The means by which files are transferred from your computer directly to your website.






21. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






22. The process by which display ads get placed on websites.






23. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






24. Avg number of times someone is exposed to your message






25. Placement of a branded item in an entertainment property such as a television program - movie - or game.






26. May include text graphics video and sound but on a website






27. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






28. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






29. The interface that allows one computer system or application to communicate and exchange data with another.






30. Content that offers a claim about something of interest






31. Problem recognition - info search - alternative eval - purchase - post purchase eval






32. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






33. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






34. Refers to the process social media users undergo to categorize content according to their own folksonomy






35. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






36. How much activity can a website handle - can it handle times of large visits






37. Online word of mouth and very strong influence on consumer decision making






38. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






39. The visible - clickable text in a hyperlink typically used to indicate subject matter.






40. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






41. Automated software that combs through web sites to index web pages for search engines.






42. A link to your website from a different website.






43. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






44. Assessments with detailed comments about the object in question






45. Website measurement that records unique IP addresses as individual visitors.






46. Sites with aid in the dissemination of content to an audience:






47. The coding language used to create and link together documents and files on the internet.






48. Save your bookmarks online so they are always available wherever you have online access






49. The degree to which the data in a database is accurate and consistent according to a data model and data type.






50. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.