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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content that refutes an accepted belief
Contrary hook
Cross Selling
Landing Page
Title linkbaiting
2. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Word of mouse
Frequency
Black Hat SEO
EPV (Earnings Per Visitor)
3. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Exit Traffic
Authority
Your social brand
Pay-Per-Click
4. Attempt to depict real world sitiuations
Simulation games
AIDA
Scalability
In game immersive advertising
5. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Landing Page
Other referral tools
Inbound Link
Role of social media in the consumer purchase process
6. How much activity can a website handle - can it handle times of large visits
Display ads
Scalability
Response Attribution
Network effect
7. The exposure of a clickable ad on a website to one individual person.
HTML (HyperText Markup Language)
Split-Run
Aggregator
Impression:
8. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Unique Visitor
Social media
Outbound Link
Media Sharing sites
9. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Anchor Text
Owned media
ASP (Active Server Pages):
Culture of participation
10. Online word of mouth and very strong influence on consumer decision making
Cognitive bias
In game immersive advertising
Word of mouse
Asynchronous interactions
11. Ads that appear between web pages (before the browser displays a new page).
Interstitial Ads
Organic Search
Social bookmarking sites
Data Hygiene
12. Information that people copy from other sources
Core games
RON (Run of Network)
Genre
Filler content
13. Consumers are happy/ unhappy posting about you with reviews of anysort
FTP (file transfer protocol)
Cost Per Click (CPC)
Share tools
Reputation economy
14. Media channels beyond the control of the company (word of mouth)
Earned media
Interstitial Ads
CGI (Common Gateway Interface)
Site stickiness
15. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Cognitive bias
Above The Fold
Wikis
Handle squatting
16. Occurs when people follow the behaviors of others
Herding behavior
Page View
Different forms of social media
Cross Selling
17. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Steps in a shopping decision
Pay-Per-Inclusion
RON (Run of Network)
Other referral tools
18. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Owned media
Adsense
Social Media Marketing
Black Hat SEO
19. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Pay-Per-Lead
Reputation capital
Dynamic Content
Pay-Per-Click
20. Content that will entertain
Black Hat SEO
Humor hook
Cross Selling
Digital Body Language
21. Selling an additional category of products/solutions as a result of a customer's original purchase.
Inbound Link
Platforms
Cross Selling
Folksonomies
22. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Ad Tracking
Outbound Link
Data Hygiene
ASP (Active Server Pages):
23. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Scalability
Role playing games
In game immersive advertising
Share tools
24. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Above The Fold
Direct Response
URL Tracking
Conformity
25. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
CGI (Common Gateway Interface)
Resource hook
AJAX (Asynchronous Java Script and XML)
Expandable Ads
26. Within each medium - marketers can choose these specifically to place a message
Genre
Benefits of engaging with your customers through online social channels
Filler content
Vehicles
27. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Recommendations and referrals
Pillar content
Affinity
Reputation capital
28. Games in which the players play a character role with the goal of completing a mission
In game immersive advertising
Share tools
Role playing games
Alternate reality game
29. Sites with aid in the dissemination of content to an audience:
Buying Cycle
Social Publishing
Cost Per Click (CPC)
Social customer relationship management (crm)
30. The process by which display ads get placed on websites.
Expandable Ads
Authority
Ad Serving
Resource hook
31. When an advertiser pays for their online ad based on the number of views.
Split-Run
Pay-Per-Impression
Taxonomies
Dynamic Content
32. Host content but also typically feature video - photo etc. other than text
Media Sharing sites
Pay-Per-Inclusion
Pillar content
Social Publishing
33. Method of game play:
Giveaway hook
Social capital
Genre
Medium (or channel)
34. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
URL Tracking
Meta Tag
Profiling
Click-Through-Rate (CTR)
35. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Reviews
Bases of social power
Filler content
Social Commerce
36. The means by which files are transferred from your computer directly to your website.
Wikis
Advergaming
FTP (file transfer protocol)
Frequency
37. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Conversion
Asynchronous interactions
RSS (Really Simple Syndication)
Role playing games
38. Original cntent that positions the sponsoring entity as a authority
Meme
Authority building content
Social networking sites
Platforms
39. Handle: your user name in a social community
Ratings
Pay-Per-Inclusion
Herding behavior
Your social brand
40. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Profiling
ROS (Run of Site)
Direct Response
Mode
41. A web-based tool or desktop application that collects syndicated content.
Synchronous interactions
Authority
Spider
Aggregator
42. Content written with the intent to be helpful to target audience
Resource hook
Culture of participation
Feed
API (Application Programming Interface)
43. Authority building content seminal pieces of work that shape the way people think
Reputation economy
Split-Run
Flagship content
AIDA
44. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Cost Per Thousand (CPM)
Marketing Qualified Lead (MQL)
Giveaway hook
Best practices to leverage social reviews and ratings
45. The ability to attribute prospect behavior to the media that triggered the response.
Contrary hook
Page View
RSS (Really Simple Syndication)
Response Attribution
46. Assessments with detailed comments about the object in question
Reviews
In-game advertising
Medium (or channel)
Impression:
47. Save your bookmarks online so they are always available wherever you have online access
Social Publishing
Research hook
Social bookmarking sites
Alternate reality game
48. Number of people exposed to your message
Core games
Reach
Strategy games
Adsense
49. Avg number of times someone is exposed to your message
Vehicles
Frequency
Online Ads/Banner Ads
Resource hook
50. Channels capable of two way communication on a small scale
Personal media
Social games
Ad Serving
Casual games