Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






2. Oldest venue of social media that are ineractive versions of community bulletin boards






3. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






4. Interactive social system that is available to users 24/7






5. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






6. Sites with aid in the dissemination of content to an audience:






7. Media for which you assessed monetary fees






8. Scores that people acting in the role of critics assign to something as an indicator






9. The electronic/online activity of prospects






10. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






11. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






12. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






13. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






14. Classifications that experts create






15. The coding language used to create and link together documents and files on the internet.






16. Do not require all participants to immediately respond






17. Information that people copy from other sources






18. Authority building content seminal pieces of work that shape the way people think






19. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






20. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






21. How much activity can a website handle - can it handle times of large visits






22. Assessments with detailed comments about the object in question






23. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






24. Those others view as knowledgeable sources of information






25. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






26. Accumulated resources whose value flows to people as a result of their access to others






27. The process by which display ads get placed on websites.






28. The term used when people have clicked on or viewed a web page.






29. Websites that host regularly updated content






30. Consumers are happy/ unhappy posting about you with reviews of anysort






31. Online word of mouth and very strong influence on consumer decision making






32. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






33. Method of game play:






34. Crosses the boundaries of mass and personal media






35. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






36. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






37. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






38. A means of communication






39. A link to your website from a different website.






40. When an advertiser pays for their online ad based on the number of views.






41. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






42. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






43. Paying to acquire leads from an outside party at a set rate or amount per lead.






44. Google's pay-per-click advertiser program.






45. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






46. The ability to freely interact with other people and companies; open access to venues that allow users to share content






47. Content written with the intent to be helpful to target audience






48. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






49. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






50. Careful crafting of a title that markets the content