Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






2. Cost of advertising based on the number of clicks received.






3. Those that involve expert play to organize and value variables in the game system






4. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






5. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






6. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






7. Person who is frequently able to influence others






8. Assessments with detailed comments about the object in question






9. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






10. The process by which display ads get placed on websites.






11. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






12. The visual nature of the game such as science fiction - fantasy horror and retro






13. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






14. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






15. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






16. Media for which you assessed monetary fees






17. The hardware systems on which the game is played






18. Software that is routinely updated like an app






19. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






20. The ability to freely interact with other people and companies; open access to venues that allow users to share content






21. Consumers are happy/ unhappy posting about you with reviews of anysort






22. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






23. Google's pay-per-click advertiser program.






24. Content that promises something for free






25. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






26. Attempt to depict real world sitiuations






27. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






28. Handle: your user name in a social community






29. Content that offers a claim about something of interest






30. Problem recognition - info search - alternative eval - purchase - post purchase eval






31. Website measurement that records unique IP addresses as individual visitors.






32. Require a great time investment are highly immersive and demand advance skill






33. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






34. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






35. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






36. Refers to situations where consumers interact with others during a shopping event






37. A web-based tool or desktop application that collects syndicated content.






38. The value added for all users by each individual user






39. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






40. The use of a digital brand name by someone who does not have legit claim to the name






41. The exposure of a clickable ad on a website to one individual person.






42. The ability to attribute prospect behavior to the media that triggered the response.






43. Content written with the intent to be helpful to target audience






44. Those others view as knowledgeable sources of information






45. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






46. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






47. The visible - clickable text in a hyperlink typically used to indicate subject matter.






48. Anything that involves delivering hosted services online






49. The means by which files are transferred from your computer directly to your website.






50. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis