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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Different forms of social media
Blogs
CGI (Common Gateway Interface)
Anchor Text
2. Those others view as knowledgeable sources of information
Unique Visitor
RON (Run of Network)
Power users
Ad Tracking
3. Attention - Interest - Desire - and Action
Churn Rate
Split-Run
Frequency
AIDA
4. Games in which the players play a character role with the goal of completing a mission
Anchor Text
Role playing games
Demographics
Pay-Per-Inclusion
5. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Search Engine Marketing (SEM)
Opinion leader
Social customer relationship management (crm)
Role playing games
6. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social networking sites
Cloud computing
Social communities
Aggregator
7. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Steps in a shopping decision
Meme
Above The Fold
Landing Page
8. The term used when people have clicked on or viewed a web page.
Page View
Benefits of engaging with your customers through online social channels
Cloud computing
Role of social media in the consumer purchase process
9. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Skyscraper
Digital Body Language
Adsense
Social proof
10. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Handle squatting
Social capital
Advergaming
Anchor Text
11. The RSS or Atom feeds used by news aggregators.
Casual games
Media
Outbound Link
Feed
12. When an advertiser pays for their online ad based on the number of views.
Black Hat SEO
Cloud computing
Pay-Per-Impression
Skyscraper
13. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
When we are more likely to conform
Split-Run
Cognitive bias
Handle squatting
14. Those that involve expert play to organize and value variables in the game system
Perpetual beta
Dynamic Content
Strategy games
Tags
15. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Impression:
Aggregation
Core games
Adsense
16. Share and promote online news
Social proof
Social news communities
Your social brand
Marketing Qualified Lead (MQL)
17. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Bases of social power
Buying Cycle
Reputation economy
Hover/Floating Ads
18. The coding language used to create and link together documents and files on the internet.
Recommendations and referrals
Cost Per Action (CPA)
Platforms
HTML (HyperText Markup Language)
19. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
EPV (Earnings Per Visitor)
Frequency
Social games
Impression:
20. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Dynamic Content
Cloud computing
Social ads
Inbound Link
21. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Cookie
Media
Vehicles
Contrary hook
22. May include text graphics video and sound but on a website
Display ads
Impression:
Meme
Alternate reality game
23. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Marketing Qualified Lead (MQL)
Core games
Click-Through-Rate (CTR)
Resource hook
24. Anything that involves delivering hosted services online
Data Hygiene
Authority
Cost Per Click (CPC)
Cloud computing
25. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Social Commerce
HTML (HyperText Markup Language)
Expandable Ads
Cross Selling
26. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
Genre
Cloud computing
Giveaway hook
27. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Churn Rate
Conversion
Conformity
Casual games
28. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Milieu
Direct Response
Organic Search
Digital native
29. Original cntent that positions the sponsoring entity as a authority
In-game advertising
Authority building content
Conformity
Social capital
30. Automated software that combs through web sites to index web pages for search engines.
Earned media
Humor hook
Casual games
Spider
31. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Conversion
Social ads
Social media
Action games
32. Avg number of times someone is exposed to your message
Tags
Frequency
Medium (or channel)
Response Attribution
33. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Reviews
Anchor Text
Web 2.0
Pay-Per-Click
34. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Anchor Text
Role of social media in the consumer purchase process
RSS (Really Simple Syndication)
Social customer relationship management (crm)
35. Attempt to depict real world sitiuations
Digital native
Simulation games
Social bookmarking sites
Alternate reality game
36. Information that people copy from other sources
Social Media Marketing
Filler content
Milieu
Social proof
37. Constantly wired in the network - always online
Filler content
Social communities
Digital native
Different forms of social media
38. Crosses the boundaries of mass and personal media
Your social brand
Authority building content
Social media
Cost Per Thousand (CPM)
39. A link to your website from a different website.
Inbound Link
Social games
Cost Per Action (CPA)
Opinion leader
40. Occurs when people follow the behaviors of others
Online Ads/Banner Ads
Title linkbaiting
Product placement
Herding behavior
41. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Opinion leader
URL Tracking
Pay-Per-Inclusion
Earned media
42. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Authority building content
Platforms
Vehicles
Exit Traffic
43. The exposure of a clickable ad on a website to one individual person.
Impression:
Forums
Page View
Other referral tools
44. Method of game play:
Genre
Benefits of engaging with your customers through online social channels
Expandable Ads
Reputation capital
45. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Anchor Text
Social media
Wikis
Share tools
46. Performative in that the player chooses an action that the game executes
Site stickiness
Affinity
Folksonomies
Action games
47. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Black Hat SEO
Direct Response
Asynchronous interactions
Perpetual beta
48. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Black Hat SEO
Level of participation
Bases of social power
Share tools
49. A link that leads people to a different website from the one they are visiting.
Vehicles
Flagship content
Aggregator
Outbound Link
50. The ability to attribute prospect behavior to the media that triggered the response.
Forums
Response Attribution
Interstitial Ads
Digital native