Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






2. Ads that appear between web pages (before the browser displays a new page).






3. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






4. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






5. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






6. Problem recognition - info search - alternative eval - purchase - post purchase eval






7. Games in which the players play a character role with the goal of completing a mission






8. The hardware systems on which the game is played






9. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






10. Attention - Interest - Desire - and Action






11. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






12. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






13. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






14. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






15. Person who is frequently able to influence others






16. Those that involve expert play to organize and value variables in the game system






17. Assessments with detailed comments about the object in question






18. Constantly wired in the network - always online






19. Content written with the intent to be helpful to target audience






20. Require a great time investment are highly immersive and demand advance skill






21. This ad buying option places an ad at various places on one website.






22. Content that offers a claim about something of interest






23. Automated software that combs through web sites to index web pages for search engines.






24. Placement of a branded item in an entertainment property such as a television program - movie - or game.






25. Channels capable of two way communication on a small scale






26. Websites that host regularly updated content






27. Refers to situations where consumers interact with others during a shopping event






28. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






29. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






30. Attempt to depict real world sitiuations






31. The value added for all users by each individual user






32. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






33. Avg number of times someone is exposed to your message






34. The use of a digital brand name by someone who does not have legit claim to the name






35. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






36. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






37. Paying to acquire leads from an outside party at a set rate or amount per lead.






38. The visual nature of the game such as science fiction - fantasy horror and retro






39. Authority building content seminal pieces of work that shape the way people think






40. Interactive social system that is available to users 24/7






41. Consumers are happy/ unhappy posting about you with reviews of anysort






42. Media channels the brand controls






43. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






44. Accumulated resources whose value flows to people as a result of their access to others






45. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






46. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






47. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






48. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






49. Content that promises something for free






50. Media for which you assessed monetary fees