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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






2. Consumers are happy/ unhappy posting about you with reviews of anysort






3. The means by which files are transferred from your computer directly to your website.






4. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






5. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






6. Content that will entertain






7. A link that leads people to a different website from the one they are visiting.






8. Selling an additional category of products/solutions as a result of a customer's original purchase.






9. Occur in real time






10. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






11. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






12. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






13. Interactive social system that is available to users 24/7






14. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






15. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






16. Information that people copy from other sources






17. The RSS or Atom feeds used by news aggregators.






18. Means of communication that can reach a large number of individuals






19. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






20. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






21. Website measurement that records unique IP addresses as individual visitors.






22. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






23. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






24. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






25. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






26. Method of game play:






27. The way the game world is experienced






28. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






29. Classifications that experts create






30. Media channels the brand controls






31. Crosses the boundaries of mass and personal media






32. The use of a digital brand name by someone who does not have legit claim to the name






33. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






34. Attempt to depict real world sitiuations






35. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






36. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






37. The degree to which the data in a database is accurate and consistent according to a data model and data type.






38. The coding language used to create and link together documents and files on the internet.






39. Avg number of times someone is exposed to your message






40. The process by which display ads get placed on websites.






41. The term used when people have clicked on or viewed a web page.






42. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






43. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






44. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






45. Belief that when a lot of people select one option then it must be the right option






46. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






47. Occurs when people follow the behaviors of others






48. Google's pay-per-click advertiser program.






49. Accumulated resources whose value flows to people as a result of their access to others






50. Oldest venue of social media that are ineractive versions of community bulletin boards







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