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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Alternate reality game
Research hook
Core games
Culture of participation
2. Website measurement that records unique IP addresses as individual visitors.
Core games
Medium (or channel)
Handle squatting
Unique Visitor
3. The process by which display ads get placed on websites.
Role playing games
Black Hat SEO
Filler content
Ad Serving
4. Ability of a site to draw repeat visits and to keep people on a site
In-game advertising
Social ads
Site stickiness
Exit Traffic
5. Online word of mouth and very strong influence on consumer decision making
Core games
Skyscraper
Simulation games
Word of mouse
6. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Network effect
Forums
Skyscraper
Action games
7. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Bases of social power
CGI (Common Gateway Interface)
Tags
Social games
8. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Level of participation
Social news communities
Social proof
Steps in a shopping decision
9. Classifications that experts create
Social shopping
Taxonomies
Paid media
Aggregator
10. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Ad Serving
Social networking sites
Exit Traffic
Profiling
11. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Above The Fold
Social media
Perpetual beta
12. Consumers are happy/ unhappy posting about you with reviews of anysort
Culture of participation
Level of participation
Reputation economy
Inbound Link
13. Original cntent that positions the sponsoring entity as a authority
Handle squatting
Social networking sites
Reputation capital
Authority building content
14. May include text graphics video and sound but on a website
Display ads
Word of mouse
Social bookmarking sites
Social Media Marketing
15. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Share tools
Meme
Social Media Marketing
Synchronous interactions
16. Sets of labels (tags) individuals choose in a way that makes sense to them
Product placement
Folksonomies
Social news communities
API (Application Programming Interface)
17. Host content but also typically feature video - photo etc. other than text
Media Sharing sites
Best practices to leverage social reviews and ratings
Reputation economy
Social communities
18. Attempt to depict real world sitiuations
HTML (HyperText Markup Language)
Different forms of social media
Simulation games
Spider
19. Constantly wired in the network - always online
Network effect
Dynamic Content
Digital native
Profiling
20. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Medium (or channel)
Inbound Link
Demographics
Flagship content
21. Crosses the boundaries of mass and personal media
Simulation games
Media
Humor hook
Social media
22. Google's pay-per-click advertiser program.
Paid media
Organic Search
Adwords
Social networking sites
23. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Spider
Direct Response
Social networking sites
Above The Fold
24. A web-based tool or desktop application that collects syndicated content.
Aggregator
Aggregation
Online Ads/Banner Ads
Research hook
25. Assessments with detailed comments about the object in question
Role playing games
Cost Per Click (CPC)
Reviews
Click-Through-Rate (CTR)
26. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Click-Through-Rate (CTR)
Affinity
API (Application Programming Interface)
Different forms of social media
27. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Meta Tag
Hover/Floating Ads
Recommendations and referrals
Giveaway hook
28. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
In game immersive advertising
Tags
Blogs
Mass media
29. The means by which files are transferred from your computer directly to your website.
Milieu
Product placement
Title linkbaiting
FTP (file transfer protocol)
30. Attention - Interest - Desire - and Action
In game immersive advertising
Rich-Media
AIDA
Organic Search
31. Websites that host regularly updated content
Humor hook
Social Publishing
Blogs
Search Engine Marketing (SEM)
32. The term used when people have clicked on or viewed a web page.
Cognitive bias
In-game advertising
Buying Cycle
Page View
33. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Aggregation
Frequency
Exit Traffic
Skyscraper
34. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Humor hook
Landing Page
Adsense
Reach
35. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Resource hook
Social proof
Pay-Per-Click
Title linkbaiting
36. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social games
Action games
Pay-Per-Inclusion
Adsense
37. This ad buying option places an ad at various places on one website.
ROS (Run of Site)
Site stickiness
AIDA
Handle squatting
38. Refers to the process social media users undergo to categorize content according to their own folksonomy
Humor hook
Filler content
Tagging
Click-Through-Rate (CTR)
39. Careful crafting of a title that markets the content
Title linkbaiting
Reviews
Ad Serving
Platforms
40. Means of communication that can reach a large number of individuals
Title linkbaiting
API (Application Programming Interface)
Mass media
Herding behavior
41. Person who is frequently able to influence others
Ad Tracking
Opinion leader
Page View
Filler content
42. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social proof
Social customer relationship management (crm)
Mass media
Data Hygiene
43. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
EPV (Earnings Per Visitor)
Marketing Qualified Lead (MQL)
Landing Page
Word of mouse
44. Occur in real time
Organic Search
Synchronous interactions
Dynamic Content
Owned media
45. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Media Sharing sites
HTML (HyperText Markup Language)
Rich-Media
AJAX (Asynchronous Java Script and XML)
46. Media channels beyond the control of the company (word of mouth)
Earned media
Social shopping
Social Commerce
Different forms of social media
47. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Cross Selling
Network effect
Churn Rate
Anchor Text
48. Avg number of times someone is exposed to your message
Synchronous interactions
Frequency
Rich-Media
Platforms
49. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
ASP (Active Server Pages):
Social Media Marketing
Landing Page
Role playing games
50. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Demographics
Forums
Ad Tracking
Cost Per Thousand (CPM)