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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






2. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






3. Cost of advertising based on the number of clicks received.






4. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






5. Avg number of times someone is exposed to your message






6. Assessments with detailed comments about the object in question






7. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






8. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






9. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






10. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






11. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






12. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






13. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






14. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






15. Games in which the players play a character role with the goal of completing a mission






16. A link that leads people to a different website from the one they are visiting.






17. The degree to which the data in a database is accurate and consistent according to a data model and data type.






18. Occur in real time






19. Attention - Interest - Desire - and Action






20. Content that will entertain






21. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






22. Refers to the process social media users undergo to categorize content according to their own folksonomy






23. Websites that host regularly updated content






24. Oldest venue of social media that are ineractive versions of community bulletin boards






25. Attempt to depict real world sitiuations






26. A means of communication






27. Method of game play:






28. Sets of labels (tags) individuals choose in a way that makes sense to them






29. The means by which files are transferred from your computer directly to your website.






30. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






31. Interactive social system that is available to users 24/7






32. The RSS or Atom feeds used by news aggregators.






33. Share and promote online news






34. Constantly wired in the network - always online






35. Refers to situations where consumers interact with others during a shopping event






36. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






37. Information that people copy from other sources






38. Classifications that experts create






39. Scores that people acting in the role of critics assign to something as an indicator






40. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






41. The value added for all users by each individual user






42. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






43. Person who is frequently able to influence others






44. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






45. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






46. The shortcuts our brains take when we process information






47. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






48. A web-based tool or desktop application that collects syndicated content.






49. How much activity can a website handle - can it handle times of large visits






50. Anything that involves delivering hosted services online






Can you answer 50 questions in 15 minutes?



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