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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media channels the brand controls






2. Typically educational content that readers use over time - save and share






3. Means of communication that can reach a large number of individuals






4. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






5. Change in beliefs or actions as a reaction to group pressure (real or imagined)






6. Content written with the intent to be helpful to target audience






7. Original cntent that positions the sponsoring entity as a authority






8. Uses software to fine tune the offer and build intimacy with the customer






9. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






10. Refers to the process social media users undergo to categorize content according to their own folksonomy






11. Selling an additional category of products/solutions as a result of a customer's original purchase.






12. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






13. Software that is routinely updated like an app






14. Occur in real time






15. Paying to acquire leads from an outside party at a set rate or amount per lead.






16. Method of game play:






17. Media channels beyond the control of the company (word of mouth)






18. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






19. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






20. Information that people copy from other sources






21. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






22. Google's pay-per-click advertiser program.






23. This ad buying option places an ad at various places on one website.






24. Games in which the players play a character role with the goal of completing a mission






25. Problem recognition - info search - alternative eval - purchase - post purchase eval






26. The ability to freely interact with other people and companies; open access to venues that allow users to share content






27. Content that promises something for free






28. This ad buying option places ads on several networked websites.






29. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






30. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






31. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






32. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






33. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






34. Ability of a site to draw repeat visits and to keep people on a site






35. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






36. The visual nature of the game such as science fiction - fantasy horror and retro






37. Online word of mouth and very strong influence on consumer decision making






38. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






39. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






40. Persuades with the opinion or recommendation of an expert in the field






41. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






42. Sets of labels (tags) individuals choose in a way that makes sense to them






43. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






44. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






45. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






46. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






47. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






48. A web-based tool or desktop application that collects syndicated content.






49. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






50. May include text graphics video and sound but on a website