Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Change in beliefs or actions as a reaction to group pressure (real or imagined)






2. May include text graphics video and sound but on a website






3. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






4. Person who is frequently able to influence others






5. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






6. The visual nature of the game such as science fiction - fantasy horror and retro






7. Method of game play:






8. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






9. Placement of a branded item in an entertainment property such as a television program - movie - or game.






10. Refers to the process social media users undergo to categorize content according to their own folksonomy






11. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






12. Acronym representing a way to create real-time Web applications.






13. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






14. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






15. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






16. A means of communication






17. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






18. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






19. A link that leads people to a different website from the one they are visiting.






20. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






21. Oldest venue of social media that are ineractive versions of community bulletin boards






22. Occurs when people follow the behaviors of others






23. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






24. Within each medium - marketers can choose these specifically to place a message






25. Classifications that experts create






26. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






27. Attempt to depict real world sitiuations






28. Interactive social system that is available to users 24/7






29. Constantly wired in the network - always online






30. Ability of a site to draw repeat visits and to keep people on a site






31. The shortcuts our brains take when we process information






32. Careful crafting of a title that markets the content






33. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






34. Selling an additional category of products/solutions as a result of a customer's original purchase.






35. Persuades with the opinion or recommendation of an expert in the field






36. A link to your website from a different website.






37. Media for which you assessed monetary fees






38. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






39. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






40. The ability to attribute prospect behavior to the media that triggered the response.






41. When an advertiser pays for their online ad based on the number of views.






42. The hardware systems on which the game is played






43. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






44. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






45. Problem recognition - info search - alternative eval - purchase - post purchase eval






46. Websites that host regularly updated content






47. The RSS or Atom feeds used by news aggregators.






48. Require a great time investment are highly immersive and demand advance skill






49. Means of communication that can reach a large number of individuals






50. Crosses the boundaries of mass and personal media