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Test your basic knowledge |
Important Digital Marketing Vocab
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Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Expandable Ads
CGI (Common Gateway Interface)
Skyscraper
Role of social media in the consumer purchase process
2. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Stenography
Direct Response
Site stickiness
ASP (Active Server Pages):
3. Ads that appear between web pages (before the browser displays a new page).
Response Attribution
Interstitial Ads
Genre
Word of mouse
4. Websites that host regularly updated content
Blogs
Share tools
Authority building content
Social Commerce
5. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Impression:
Pay-Per-Lead
Online Ads/Banner Ads
Cost Per Thousand (CPM)
6. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Demographics
Culture of participation
Mass media
Aggregator
7. Classifications that experts create
Resource hook
Social proof
Taxonomies
Expandable Ads
8. Share and promote online news
Alternate reality game
Hover/Floating Ads
Benefits of engaging with your customers through online social channels
Social news communities
9. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Cloud computing
Social communities
In game immersive advertising
ASP (Active Server Pages):
10. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Herding behavior
Pay-Per-Impression
Ratings
Social communities
11. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
EPV (Earnings Per Visitor)
When we are more likely to conform
Social capital
Other referral tools
12. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Reviews
Meme
Social games
Tags
13. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Adsense
Site stickiness
Reputation capital
RON (Run of Network)
14. The process by which display ads get placed on websites.
Ad Serving
Digital Body Language
Search Engine Optimization (SEO)
Social proof
15. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
AIDA
Personal media
Level of participation
Casual games
16. Selling an additional category of products/solutions as a result of a customer's original purchase.
FTP (file transfer protocol)
Authority
Cross Selling
EPV (Earnings Per Visitor)
17. May include text graphics video and sound but on a website
Display ads
Aggregation
Word of mouse
Page View
18. Authority building content seminal pieces of work that shape the way people think
Flagship content
Personal media
Advergaming
Authority building content
19. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Social news communities
Casual games
Cookie
Social proof
20. Require a great time investment are highly immersive and demand advance skill
Response Attribution
EPV (Earnings Per Visitor)
Exit Traffic
Core games
21. Ability of a site to draw repeat visits and to keep people on a site
EPV (Earnings Per Visitor)
Milieu
Black Hat SEO
Site stickiness
22. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Social shopping
Skyscraper
Affinity
Adsense
23. Online word of mouth and very strong influence on consumer decision making
Bases of social power
Word of mouse
Interstitial Ads
Platforms
24. Means of communication that can reach a large number of individuals
Humor hook
Media Sharing sites
Mass media
Unique Visitor
25. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Level of participation
Bases of social power
Social media
26. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Social media
Recommendations and referrals
Reputation capital
Benefits of engaging with your customers through online social channels
27. Google's pay-per-click advertiser program.
Asynchronous interactions
Owned media
Site stickiness
Adwords
28. The means by which files are transferred from your computer directly to your website.
Meme
FTP (file transfer protocol)
Cookie
Aggregation
29. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Synchronous interactions
Scalability
Exit Traffic
Black Hat SEO
30. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Social customer relationship management (crm)
Ratings
Personal media
Search Engine Marketing (SEM)
31. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Herding behavior
Outbound Link
Conversion
Profiling
32. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
RSS (Really Simple Syndication)
URL Tracking
Feed
Milieu
33. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Landing Page
Alternate reality game
Social bookmarking sites
Herding behavior
34. Method of game play:
Bases of social power
Genre
Opinion leader
Meta Tag
35. A link that leads people to a different website from the one they are visiting.
Forums
Hover/Floating Ads
Outbound Link
Product placement
36. Attention - Interest - Desire - and Action
AIDA
Data Hygiene
Owned media
Contrary hook
37. Careful crafting of a title that markets the content
URL Tracking
Online Ads/Banner Ads
Title linkbaiting
Role playing games
38. Host content but also typically feature video - photo etc. other than text
Direct Response
Landing Page
Meme
Media Sharing sites
39. A means of communication
In game immersive advertising
Media
Media Sharing sites
Bases of social power
40. Interactive social system that is available to users 24/7
Web 2.0
Resource hook
Split-Run
ROS (Run of Site)
41. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Search Engine Marketing (SEM)
Rich-Media
Casual games
Cost Per Thousand (CPM)
42. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Forums
Core games
Rich-Media
43. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Medium (or channel)
Data Hygiene
Recommendations and referrals
Cloud computing
44. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Social Media Marketing
Meta Tag
Unique Visitor
Split-Run
45. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Affinity
Page View
Reputation capital
Perpetual beta
46. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Hover/Floating Ads
Scalability
Contrary hook
Mode
47. Number of people exposed to your message
Folksonomies
Earned media
Pay-Per-Click
Reach
48. Refers to situations where consumers interact with others during a shopping event
Opinion leader
Conversion
Social shopping
Humor hook
49. Sites with aid in the dissemination of content to an audience:
Social Publishing
Social ads
Stenography
Resource hook
50. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Meme
Demographics
Product placement
Benefits of engaging with your customers through online social channels