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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to freely interact with other people and companies; open access to venues that allow users to share content






2. Website measurement that records unique IP addresses as individual visitors.






3. The process by which display ads get placed on websites.






4. Ability of a site to draw repeat visits and to keep people on a site






5. Online word of mouth and very strong influence on consumer decision making






6. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






7. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






8. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






9. Classifications that experts create






10. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






11. The use of a digital brand name by someone who does not have legit claim to the name






12. Consumers are happy/ unhappy posting about you with reviews of anysort






13. Original cntent that positions the sponsoring entity as a authority






14. May include text graphics video and sound but on a website






15. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






16. Sets of labels (tags) individuals choose in a way that makes sense to them






17. Host content but also typically feature video - photo etc. other than text






18. Attempt to depict real world sitiuations






19. Constantly wired in the network - always online






20. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






21. Crosses the boundaries of mass and personal media






22. Google's pay-per-click advertiser program.






23. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






24. A web-based tool or desktop application that collects syndicated content.






25. Assessments with detailed comments about the object in question






26. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






27. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






28. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






29. The means by which files are transferred from your computer directly to your website.






30. Attention - Interest - Desire - and Action






31. Websites that host regularly updated content






32. The term used when people have clicked on or viewed a web page.






33. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






34. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






35. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






36. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






37. This ad buying option places an ad at various places on one website.






38. Refers to the process social media users undergo to categorize content according to their own folksonomy






39. Careful crafting of a title that markets the content






40. Means of communication that can reach a large number of individuals






41. Person who is frequently able to influence others






42. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






43. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






44. Occur in real time






45. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






46. Media channels beyond the control of the company (word of mouth)






47. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






48. Avg number of times someone is exposed to your message






49. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






50. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -