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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Website measurement that records unique IP addresses as individual visitors.






2. Change in beliefs or actions as a reaction to group pressure (real or imagined)






3. The interface that allows one computer system or application to communicate and exchange data with another.






4. When an advertiser pays for their online ad based on the number of views.






5. Online word of mouth and very strong influence on consumer decision making






6. The degree to which the data in a database is accurate and consistent according to a data model and data type.






7. Those that involve expert play to organize and value variables in the game system






8. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






9. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






10. How much activity can a website handle - can it handle times of large visits






11. Channels capable of two way communication on a small scale






12. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






13. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






14. Content written with the intent to be helpful to target audience






15. Person who is frequently able to influence others






16. The value added for all users by each individual user






17. This ad buying option places ads on several networked websites.






18. Occur in real time






19. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






20. A link that leads people to a different website from the one they are visiting.






21. The term used when people have clicked on or viewed a web page.






22. A web-based tool or desktop application that collects syndicated content.






23. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






24. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






25. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






26. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






27. The shortcuts our brains take when we process information






28. The ability to attribute prospect behavior to the media that triggered the response.






29. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






30. Sites with aid in the dissemination of content to an audience:






31. The way the game world is experienced






32. The visual nature of the game such as science fiction - fantasy horror and retro






33. Automated software that combs through web sites to index web pages for search engines.






34. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






35. Crosses the boundaries of mass and personal media






36. Websites that host regularly updated content






37. Information that people copy from other sources






38. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






39. The RSS or Atom feeds used by news aggregators.






40. Paying to acquire leads from an outside party at a set rate or amount per lead.






41. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






42. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






43. Anything that involves delivering hosted services online






44. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






45. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






46. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






47. The use of a digital brand name by someone who does not have legit claim to the name






48. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






49. Attempt to depict real world sitiuations






50. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation