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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Careful crafting of a title that markets the content
Organic Search
Personal media
Research hook
Title linkbaiting
2. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Exit Traffic
EPV (Earnings Per Visitor)
API (Application Programming Interface)
Social games
3. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Media
Tagging
Social ads
Word of mouse
4. Paying to acquire leads from an outside party at a set rate or amount per lead.
Different forms of social media
Paid media
Pay-Per-Lead
ROS (Run of Site)
5. Occurs when people follow the behaviors of others
Aggregation
Herding behavior
Pillar content
Steps in a shopping decision
6. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
Adwords
In game immersive advertising
Profiling
7. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
Direct Response
Cognitive bias
Social media
8. Software that is routinely updated like an app
Social customer relationship management (crm)
Feed
Buying Cycle
Perpetual beta
9. Channels capable of two way communication on a small scale
Meta Tag
ROS (Run of Site)
Platforms
Personal media
10. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Page View
Aggregation
When we are more likely to conform
Frequency
11. Problem recognition - info search - alternative eval - purchase - post purchase eval
Meme
Reputation economy
Steps in a shopping decision
Online Ads/Banner Ads
12. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Dynamic Content
Marketing Qualified Lead (MQL)
Split-Run
Landing Page
13. Refers to the process social media users undergo to categorize content according to their own folksonomy
Unique Visitor
Platforms
Tagging
Taxonomies
14. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Ad Serving
Milieu
Adsense
Taxonomies
15. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Search Engine Marketing (SEM)
Conversion
Reach
Digital Body Language
16. A web-based tool or desktop application that collects syndicated content.
Aggregator
Reputation economy
Ratings
API (Application Programming Interface)
17. Google's pay-per-click advertiser program.
RON (Run of Network)
Adwords
Herding behavior
Paid media
18. Placement of a branded item in an entertainment property such as a television program - movie - or game.
CGI (Common Gateway Interface)
Product placement
Culture of participation
Title linkbaiting
19. Share and promote online news
Social news communities
Meta Tag
Wikis
Casual games
20. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Split-Run
Marketing Qualified Lead (MQL)
Culture of participation
Click-Through-Rate (CTR)
21. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Earned media
Exit Traffic
Ad Tracking
22. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Response Attribution
Demographics
Advergaming
Social Commerce
23. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Social games
AJAX (Asynchronous Java Script and XML)
Click-Through-Rate (CTR)
Role of social media in the consumer purchase process
24. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Bases of social power
Recommendations and referrals
Conversion
Meme
25. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Impression:
Bases of social power
Product placement
Cost Per Action (CPA)
26. Method of game play:
Product placement
Genre
Search Engine Marketing (SEM)
Social shopping
27. Automated software that combs through web sites to index web pages for search engines.
Anchor Text
Mass media
Spider
Reputation capital
28. The value added for all users by each individual user
Word of mouse
Contrary hook
Search Engine Marketing (SEM)
Network effect
29. The visual nature of the game such as science fiction - fantasy horror and retro
FTP (file transfer protocol)
Milieu
Black Hat SEO
When we are more likely to conform
30. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Pay-Per-Inclusion
Conversion
Hover/Floating Ads
Inbound Link
31. The way the game world is experienced
Mode
Authority building content
Exit Traffic
Digital Body Language
32. The shortcuts our brains take when we process information
Buying Cycle
Cognitive bias
Click-Through-Rate (CTR)
Platforms
33. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Your social brand
Rich-Media
Perpetual beta
Cloud computing
34. The electronic/online activity of prospects
Landing Page
Unique Visitor
Digital Body Language
Social ads
35. Attempt to depict real world sitiuations
AJAX (Asynchronous Java Script and XML)
Social customer relationship management (crm)
Inbound Link
Simulation games
36. Means of communication that can reach a large number of individuals
Ad Serving
Mass media
Authority building content
Direct Response
37. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Social media
Stenography
Recommendations and referrals
Milieu
38. Within each medium - marketers can choose these specifically to place a message
Above The Fold
Tags
Asynchronous interactions
Vehicles
39. Attention - Interest - Desire - and Action
AIDA
FTP (file transfer protocol)
Bases of social power
Casual games
40. Interactive social system that is available to users 24/7
Reviews
Web 2.0
Wikis
Perpetual beta
41. Classifications that experts create
Cost Per Click (CPC)
Taxonomies
Pay-Per-Impression
Social ads
42. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Power users
URL Tracking
Reach
Level of participation
43. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Affinity
Search Engine Marketing (SEM)
Media
Vehicles
44. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Product placement
Owned media
RSS (Really Simple Syndication)
Social ads
45. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Dynamic Content
Social ads
Culture of participation
Tags
46. Media channels beyond the control of the company (word of mouth)
Social communities
Medium (or channel)
Earned media
Inbound Link
47. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Ad Tracking
Cognitive bias
Demographics
Unique Visitor
48. A link that leads people to a different website from the one they are visiting.
Outbound Link
Reputation capital
Click-Through-Rate (CTR)
Ad Tracking
49. The exposure of a clickable ad on a website to one individual person.
Impression:
Other referral tools
Rich-Media
Reach
50. Website measurement that records unique IP addresses as individual visitors.
Personal media
Role of social media in the consumer purchase process
Adsense
Unique Visitor