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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media channels beyond the control of the company (word of mouth)
Simulation games
Spider
Pillar content
Earned media
2. Information that people copy from other sources
Reviews
Milieu
Filler content
Blogs
3. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
Level of participation
Adwords
Cloud computing
4. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Affinity
Pillar content
Title linkbaiting
Expandable Ads
5. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Meta Tag
Digital Body Language
Site stickiness
Social proof
6. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Site stickiness
URL Tracking
In game immersive advertising
Social customer relationship management (crm)
7. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Title linkbaiting
When we are more likely to conform
Media
Skyscraper
8. Authority building content seminal pieces of work that shape the way people think
Cost Per Click (CPC)
Flagship content
Reputation capital
Simulation games
9. Those others view as knowledgeable sources of information
Power users
Other referral tools
Tags
Aggregator
10. Within each medium - marketers can choose these specifically to place a message
Vehicles
Cost Per Click (CPC)
Alternate reality game
Reputation capital
11. Crosses the boundaries of mass and personal media
Personal media
Ratings
Aggregator
Social media
12. Attempt to depict real world sitiuations
Simulation games
Social shopping
Black Hat SEO
Giveaway hook
13. Host content but also typically feature video - photo etc. other than text
Personal media
Ad Serving
Social bookmarking sites
Media Sharing sites
14. Typically educational content that readers use over time - save and share
Mass media
Pillar content
Steps in a shopping decision
Taxonomies
15. Channels capable of two way communication on a small scale
Vehicles
Personal media
Media Sharing sites
Above The Fold
16. Persuades with the opinion or recommendation of an expert in the field
Social proof
Authority
Impression:
Culture of participation
17. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Social capital
Adwords
Role playing games
Marketing Qualified Lead (MQL)
18. The exposure of a clickable ad on a website to one individual person.
Scalability
Cost Per Click (CPC)
Impression:
Split-Run
19. Problem recognition - info search - alternative eval - purchase - post purchase eval
In-game advertising
Churn Rate
Research hook
Steps in a shopping decision
20. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
Aggregator
Cognitive bias
Cost Per Action (CPA)
21. Means of communication that can reach a large number of individuals
Feed
Resource hook
Mass media
Level of participation
22. Automated software that combs through web sites to index web pages for search engines.
Humor hook
Social networking sites
Meta Tag
Spider
23. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Conformity
Profiling
Meme
Churn Rate
24. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Benefits of engaging with your customers through online social channels
Paid media
Ratings
Above The Fold
25. The value added for all users by each individual user
Page View
Network effect
Social proof
Steps in a shopping decision
26. Google's pay-per-click advertiser program.
Ad Serving
Click-Through-Rate (CTR)
Adwords
Hover/Floating Ads
27. Cost of advertising based on the number of clicks received.
Cost Per Click (CPC)
Reputation capital
Churn Rate
Site stickiness
28. Uses software to fine tune the offer and build intimacy with the customer
Inbound Link
Forums
Social customer relationship management (crm)
Social games
29. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Flagship content
Reviews
Pay-Per-Inclusion
Advergaming
30. Handle: your user name in a social community
Your social brand
Demographics
EPV (Earnings Per Visitor)
Social communities
31. Websites that host regularly updated content
Above The Fold
Genre
Social ads
Blogs
32. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Medium (or channel)
Landing Page
When we are more likely to conform
Humor hook
33. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Online Ads/Banner Ads
Share tools
Casual games
Wikis
34. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Reach
Demographics
Personal media
Casual games
35. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Unique Visitor
Strategy games
Spider
Social media
36. Interactive social system that is available to users 24/7
Meme
Web 2.0
Reputation economy
Earned media
37. The interface that allows one computer system or application to communicate and exchange data with another.
Filler content
API (Application Programming Interface)
Taxonomies
Landing Page
38. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Meme
Exit Traffic
Medium (or channel)
Product placement
39. Person who is frequently able to influence others
Display ads
Cognitive bias
Direct Response
Opinion leader
40. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Mass media
Data Hygiene
Cloud computing
Meme
41. Content that refutes an accepted belief
Cost Per Click (CPC)
Resource hook
Contrary hook
CGI (Common Gateway Interface)
42. Ability of a site to draw repeat visits and to keep people on a site
Media Sharing sites
Site stickiness
When we are more likely to conform
Conversion
43. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Medium (or channel)
Marketing Qualified Lead (MQL)
Organic Search
ASP (Active Server Pages):
44. Original cntent that positions the sponsoring entity as a authority
Expandable Ads
Authority building content
Mode
Vehicles
45. Occurs when people follow the behaviors of others
Page View
Blogs
Site stickiness
Herding behavior
46. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Milieu
Social Media Marketing
Network effect
Social communities
47. Refers to situations where consumers interact with others during a shopping event
Cross Selling
Social shopping
Benefits of engaging with your customers through online social channels
Cookie
48. Paying to acquire leads from an outside party at a set rate or amount per lead.
Title linkbaiting
Search Engine Marketing (SEM)
Pay-Per-Lead
In game immersive advertising
49. Careful crafting of a title that markets the content
Title linkbaiting
In-game advertising
Product placement
Role of social media in the consumer purchase process
50. Online word of mouth and very strong influence on consumer decision making
Title linkbaiting
Word of mouse
Share tools
Conversion