Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sets of labels (tags) individuals choose in a way that makes sense to them






2. Uses software to fine tune the offer and build intimacy with the customer






3. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






4. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






5. Those that involve expert play to organize and value variables in the game system






6. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






7. Original cntent that positions the sponsoring entity as a authority






8. Content that offers a claim about something of interest






9. Person who is frequently able to influence others






10. Channels capable of two way communication on a small scale






11. Scores that people acting in the role of critics assign to something as an indicator






12. The degree to which the data in a database is accurate and consistent according to a data model and data type.






13. Content written with the intent to be helpful to target audience






14. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






15. The means by which files are transferred from your computer directly to your website.






16. Google's pay-per-click advertiser program.






17. The interface that allows one computer system or application to communicate and exchange data with another.






18. The RSS or Atom feeds used by news aggregators.






19. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






20. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






21. The ability to attribute prospect behavior to the media that triggered the response.






22. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






23. Cost of advertising based on the number of clicks received.






24. Anything that involves delivering hosted services online






25. Accumulated resources whose value flows to people as a result of their access to others






26. The shortcuts our brains take when we process information






27. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






28. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






29. A link to your website from a different website.






30. Constantly wired in the network - always online






31. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






32. The coding language used to create and link together documents and files on the internet.






33. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






34. Typically educational content that readers use over time - save and share






35. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






36. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






37. Ads that appear between web pages (before the browser displays a new page).






38. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






39. Require a great time investment are highly immersive and demand advance skill






40. A web-based tool or desktop application that collects syndicated content.






41. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






42. Careful crafting of a title that markets the content






43. Consumers are happy/ unhappy posting about you with reviews of anysort






44. This ad buying option places ads on several networked websites.






45. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






46. May include text graphics video and sound but on a website






47. The value added for all users by each individual user






48. Games in which the players play a character role with the goal of completing a mission






49. Media channels the brand controls






50. Belief that when a lot of people select one option then it must be the right option