Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






2. The value added for all users by each individual user






3. A means of communication






4. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






5. Placement of a branded item in an entertainment property such as a television program - movie - or game.






6. Crosses the boundaries of mass and personal media






7. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






8. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






9. The coding language used to create and link together documents and files on the internet.






10. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






11. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






12. Those others view as knowledgeable sources of information






13. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






14. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






15. A link to your website from a different website.






16. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






17. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






18. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






19. Change in beliefs or actions as a reaction to group pressure (real or imagined)






20. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






21. May include text graphics video and sound but on a website






22. Website measurement that records unique IP addresses as individual visitors.






23. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






24. Automated software that combs through web sites to index web pages for search engines.






25. A link that leads people to a different website from the one they are visiting.






26. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






27. Software that is routinely updated like an app






28. Typically educational content that readers use over time - save and share






29. Content that offers a claim about something of interest






30. Constantly wired in the network - always online






31. Paying to acquire leads from an outside party at a set rate or amount per lead.






32. Anything that involves delivering hosted services online






33. The interface that allows one computer system or application to communicate and exchange data with another.






34. Games in which the players play a character role with the goal of completing a mission






35. Google's pay-per-click advertiser program.






36. Occurs when people follow the behaviors of others






37. The process by which display ads get placed on websites.






38. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






39. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






40. Cost of advertising based on the number of clicks received.






41. Problem recognition - info search - alternative eval - purchase - post purchase eval






42. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






43. Assessments with detailed comments about the object in question






44. Handle: your user name in a social community






45. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






46. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






47. Method of game play:






48. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






49. Person who is frequently able to influence others






50. Number of people exposed to your message