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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media channels beyond the control of the company (word of mouth)
Marketing Qualified Lead (MQL)
Earned media
Scalability
Pay-Per-Inclusion
2. The term used when people have clicked on or viewed a web page.
RON (Run of Network)
Skyscraper
Affinity
Page View
3. Sites with aid in the dissemination of content to an audience:
Mode
Social Publishing
Asynchronous interactions
Your social brand
4. When an advertiser pays for their online ad based on the number of views.
Pay-Per-Impression
Social networking sites
Digital native
ROS (Run of Site)
5. The way the game world is experienced
Mode
Your social brand
Simulation games
Authority building content
6. Avg number of times someone is exposed to your message
Profiling
Social Publishing
Frequency
Other referral tools
7. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
RON (Run of Network)
Social proof
Recommendations and referrals
Conversion
8. Problem recognition - info search - alternative eval - purchase - post purchase eval
Blogs
Marketing Qualified Lead (MQL)
Steps in a shopping decision
Recommendations and referrals
9. Within each medium - marketers can choose these specifically to place a message
Perpetual beta
In game immersive advertising
Vehicles
When we are more likely to conform
10. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Cookie
Pay-Per-Impression
Cloud computing
Digital native
11. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Social proof
Recommendations and referrals
Organic Search
Social games
12. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Affinity
Social media
Genre
Paid media
13. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Demographics
Medium (or channel)
Casual games
Profiling
14. Typically educational content that readers use over time - save and share
Social networking sites
Pillar content
Adwords
Share tools
15. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Social shopping
Site stickiness
Humor hook
Wikis
16. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Taxonomies
Affinity
Meta Tag
Aggregation
17. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Online Ads/Banner Ads
Social games
Skyscraper
Adwords
18. Person who is frequently able to influence others
Mass media
Ratings
Social Commerce
Opinion leader
19. The exposure of a clickable ad on a website to one individual person.
Conformity
Wikis
Impression:
Search Engine Marketing (SEM)
20. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Display ads
Expandable Ads
URL Tracking
Organic Search
21. Attempt to depict real world sitiuations
AIDA
Simulation games
Response Attribution
Buying Cycle
22. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
EPV (Earnings Per Visitor)
Search Engine Optimization (SEO)
Meta Tag
Landing Page
23. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Pay-Per-Inclusion
Forums
Alternate reality game
24. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
In-game advertising
ASP (Active Server Pages):
Data Hygiene
URL Tracking
25. Acronym representing a way to create real-time Web applications.
Folksonomies
AJAX (Asynchronous Java Script and XML)
Scalability
When we are more likely to conform
26. Oldest venue of social media that are ineractive versions of community bulletin boards
Conformity
API (Application Programming Interface)
Forums
Pay-Per-Impression
27. This ad buying option places ads on several networked websites.
Social Commerce
RON (Run of Network)
Mass media
Blogs
28. The RSS or Atom feeds used by news aggregators.
Stenography
Platforms
Research hook
Feed
29. Constantly wired in the network - always online
Digital native
Casual games
In-game advertising
Handle squatting
30. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Exit Traffic
Pay-Per-Click
Perpetual beta
Spider
31. Online word of mouth and very strong influence on consumer decision making
Digital Body Language
EPV (Earnings Per Visitor)
Cognitive bias
Word of mouse
32. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
Authority
Interstitial Ads
Stenography
33. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Expandable Ads
Alternate reality game
Simulation games
Giveaway hook
34. Uses software to fine tune the offer and build intimacy with the customer
Social customer relationship management (crm)
Social media
API (Application Programming Interface)
Aggregation
35. The means by which files are transferred from your computer directly to your website.
Pay-Per-Inclusion
Meme
Web 2.0
FTP (file transfer protocol)
36. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Paid media
Adsense
Social networking sites
Best practices to leverage social reviews and ratings
37. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
URL Tracking
Different forms of social media
Conformity
Split-Run
38. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Personal media
Outbound Link
Different forms of social media
Unique Visitor
39. A link that leads people to a different website from the one they are visiting.
Conformity
ROS (Run of Site)
Role of social media in the consumer purchase process
Outbound Link
40. Scores that people acting in the role of critics assign to something as an indicator
AJAX (Asynchronous Java Script and XML)
Churn Rate
Ratings
Digital native
41. Assessments with detailed comments about the object in question
ROS (Run of Site)
Unique Visitor
Cost Per Thousand (CPM)
Reviews
42. Those that involve expert play to organize and value variables in the game system
Simulation games
Strategy games
Pay-Per-Impression
Tags
43. Content that offers a claim about something of interest
Research hook
Organic Search
AJAX (Asynchronous Java Script and XML)
CGI (Common Gateway Interface)
44. Interactive social system that is available to users 24/7
AIDA
Online Ads/Banner Ads
Web 2.0
Frequency
45. Refers to situations where consumers interact with others during a shopping event
Frequency
Role playing games
AJAX (Asynchronous Java Script and XML)
Social shopping
46. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Wikis
Social Publishing
Exit Traffic
Alternate reality game
47. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Demographics
Social proof
Buying Cycle
Social bookmarking sites
48. Require a great time investment are highly immersive and demand advance skill
Digital native
Core games
Conversion
Other referral tools
49. Automated software that combs through web sites to index web pages for search engines.
Pay-Per-Click
Spider
Buying Cycle
Aggregation
50. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Vehicles
Social ads
Cross Selling