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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Classifications that experts create






2. Those others view as knowledgeable sources of information






3. The visible - clickable text in a hyperlink typically used to indicate subject matter.






4. Ability of a site to draw repeat visits and to keep people on a site






5. This ad buying option places ads on several networked websites.






6. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






7. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






8. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






9. Typically educational content that readers use over time - save and share






10. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






11. Content written with the intent to be helpful to target audience






12. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






13. Channels capable of two way communication on a small scale






14. Uses software to fine tune the offer and build intimacy with the customer






15. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






16. A link that leads people to a different website from the one they are visiting.






17. Anything that involves delivering hosted services online






18. Method of game play:






19. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






20. The visual nature of the game such as science fiction - fantasy horror and retro






21. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






22. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






23. Cost of advertising based on the number of clicks received.






24. Person who is frequently able to influence others






25. Content that will entertain






26. Online word of mouth and very strong influence on consumer decision making






27. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






28. Automated software that combs through web sites to index web pages for search engines.






29. How much activity can a website handle - can it handle times of large visits






30. Occurs when people follow the behaviors of others






31. The electronic/online activity of prospects






32. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






33. Media for which you assessed monetary fees






34. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






35. The shortcuts our brains take when we process information






36. Placement of a branded item in an entertainment property such as a television program - movie - or game.






37. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






38. When an advertiser pays for their online ad based on the number of views.






39. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






40. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






41. Problem recognition - info search - alternative eval - purchase - post purchase eval






42. Attempt to depict real world sitiuations






43. Websites that host regularly updated content






44. May include text graphics video and sound but on a website






45. Careful crafting of a title that markets the content






46. Change in beliefs or actions as a reaction to group pressure (real or imagined)






47. Within each medium - marketers can choose these specifically to place a message






48. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






49. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






50. Require a great time investment are highly immersive and demand advance skill







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