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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Occurs when people follow the behaviors of others






2. Method of game play:






3. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






4. Online word of mouth and very strong influence on consumer decision making






5. The visible - clickable text in a hyperlink typically used to indicate subject matter.






6. Constantly wired in the network - always online






7. Sets of labels (tags) individuals choose in a way that makes sense to them






8. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






9. Software that is routinely updated like an app






10. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






11. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






12. Attempt to depict real world sitiuations






13. Those that involve expert play to organize and value variables in the game system






14. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






15. Problem recognition - info search - alternative eval - purchase - post purchase eval






16. Content that offers a claim about something of interest






17. Handle: your user name in a social community






18. Oldest venue of social media that are ineractive versions of community bulletin boards






19. The process by which display ads get placed on websites.






20. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






21. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






22. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






23. The hardware systems on which the game is played






24. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






25. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






26. Games in which the players play a character role with the goal of completing a mission






27. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






28. Sites with aid in the dissemination of content to an audience:






29. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






30. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






31. Media channels the brand controls






32. The term used when people have clicked on or viewed a web page.






33. The shortcuts our brains take when we process information






34. Number of people exposed to your message






35. When an advertiser pays for their online ad based on the number of views.






36. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






37. The ability to attribute prospect behavior to the media that triggered the response.






38. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






39. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






40. Content written with the intent to be helpful to target audience






41. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






42. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






43. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






44. Performative in that the player chooses an action that the game executes






45. Share and promote online news






46. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






47. Crosses the boundaries of mass and personal media






48. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






49. Google's pay-per-click advertiser program.






50. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for







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