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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
Media Sharing sites
Tags
Interstitial Ads
2. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Media
Cookie
Social capital
Forums
3. Problem recognition - info search - alternative eval - purchase - post purchase eval
Reviews
Synchronous interactions
Different forms of social media
Steps in a shopping decision
4. Acronym representing a way to create real-time Web applications.
Level of participation
Skyscraper
Affinity
AJAX (Asynchronous Java Script and XML)
5. How much activity can a website handle - can it handle times of large visits
Social networking sites
Response Attribution
Scalability
Culture of participation
6. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
When we are more likely to conform
Perpetual beta
Display ads
Cost Per Action (CPA)
7. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Different forms of social media
Tags
In-game advertising
Direct Response
8. Assessments with detailed comments about the object in question
Direct Response
Reviews
Data Hygiene
Research hook
9. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Social communities
Role of social media in the consumer purchase process
Alternate reality game
EPV (Earnings Per Visitor)
10. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Culture of participation
Ad Tracking
Meme
RON (Run of Network)
11. Occur in real time
Filler content
Reputation capital
Tagging
Synchronous interactions
12. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Resource hook
Social Media Marketing
Aggregation
Social media
13. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Hover/Floating Ads
Perpetual beta
Cloud computing
Buying Cycle
14. The RSS or Atom feeds used by news aggregators.
Pay-Per-Inclusion
Churn Rate
Aggregator
Feed
15. Cost of advertising based on the number of clicks received.
Core games
Adsense
Social media
Cost Per Click (CPC)
16. Performative in that the player chooses an action that the game executes
Exit Traffic
Action games
Wikis
Authority
17. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Rich-Media
Social proof
Your social brand
Mass media
18. Attention - Interest - Desire - and Action
AJAX (Asynchronous Java Script and XML)
AIDA
Social customer relationship management (crm)
Social media
19. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social Media Marketing
Site stickiness
Social communities
Anchor Text
20. Selling an additional category of products/solutions as a result of a customer's original purchase.
Anchor Text
Stenography
Different forms of social media
Cross Selling
21. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Meta Tag
Share tools
Platforms
Humor hook
22. Media for which you assessed monetary fees
Paid media
Simulation games
Churn Rate
Rich-Media
23. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Pay-Per-Inclusion
Affinity
Rich-Media
Cookie
24. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Level of participation
Culture of participation
Reputation economy
Reach
25. Crosses the boundaries of mass and personal media
Your social brand
Ad Tracking
Cloud computing
Social media
26. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Handle squatting
When we are more likely to conform
Black Hat SEO
Meta Tag
27. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Feed
URL Tracking
Simulation games
Dynamic Content
28. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Word of mouse
Spider
Authority building content
Social Commerce
29. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Social proof
RSS (Really Simple Syndication)
Giveaway hook
Network effect
30. The shortcuts our brains take when we process information
Skyscraper
Buying Cycle
Cognitive bias
Anchor Text
31. The ability to attribute prospect behavior to the media that triggered the response.
Response Attribution
Perpetual beta
Cost Per Click (CPC)
Data Hygiene
32. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
ASP (Active Server Pages):
RSS (Really Simple Syndication)
Skyscraper
URL Tracking
33. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Landing Page
Other referral tools
Taxonomies
Resource hook
34. When an advertiser pays for their online ad based on the number of views.
Pay-Per-Impression
Spider
Personal media
Web 2.0
35. Belief that when a lot of people select one option then it must be the right option
Advergaming
Herding behavior
Social proof
Social news communities
36. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Meta Tag
Social games
Meme
Different forms of social media
37. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Churn Rate
Cognitive bias
Data Hygiene
Social ads
38. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Meta Tag
Search Engine Marketing (SEM)
Landing Page
Churn Rate
39. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Bases of social power
Steps in a shopping decision
Direct Response
Share tools
40. Constantly wired in the network - always online
Digital native
Profiling
Spider
Page View
41. Those others view as knowledgeable sources of information
Meme
Benefits of engaging with your customers through online social channels
Power users
Social bookmarking sites
42. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Dynamic Content
Giveaway hook
Advergaming
Mode
43. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Buying Cycle
Benefits of engaging with your customers through online social channels
Social ads
Social media
44. Sets of labels (tags) individuals choose in a way that makes sense to them
Social Publishing
Network effect
Folksonomies
Social proof
45. A link that leads people to a different website from the one they are visiting.
Social Commerce
Outbound Link
Tags
Research hook
46. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Conversion
ROS (Run of Site)
Pay-Per-Click
Social Publishing
47. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Pay-Per-Inclusion
Online Ads/Banner Ads
Level of participation
Humor hook
48. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Social news communities
Mode
Conversion
ASP (Active Server Pages):
49. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Cookie
Steps in a shopping decision
Direct Response
Digital native
50. Require a great time investment are highly immersive and demand advance skill
Simulation games
Core games
Different forms of social media
Taxonomies