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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






2. Belief that when a lot of people select one option then it must be the right option






3. Original cntent that positions the sponsoring entity as a authority






4. The way the game world is experienced






5. Online word of mouth and very strong influence on consumer decision making






6. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






7. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






8. Anything that involves delivering hosted services online






9. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






10. Google's pay-per-click advertiser program.






11. The use of a digital brand name by someone who does not have legit claim to the name






12. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






13. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






14. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






15. How much activity can a website handle - can it handle times of large visits






16. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






17. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






18. Attempt to depict real world sitiuations






19. Host content but also typically feature video - photo etc. other than text






20. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






21. The visible - clickable text in a hyperlink typically used to indicate subject matter.






22. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






23. Paying to acquire leads from an outside party at a set rate or amount per lead.






24. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






25. Content written with the intent to be helpful to target audience






26. The visual nature of the game such as science fiction - fantasy horror and retro






27. Refers to the process social media users undergo to categorize content according to their own folksonomy






28. Ads that appear between web pages (before the browser displays a new page).






29. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






30. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






31. A means of communication






32. Means of communication that can reach a large number of individuals






33. Typically educational content that readers use over time - save and share






34. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






35. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






36. The ability to freely interact with other people and companies; open access to venues that allow users to share content






37. This ad buying option places an ad at various places on one website.






38. This ad buying option places ads on several networked websites.






39. The ability to attribute prospect behavior to the media that triggered the response.






40. A web-based tool or desktop application that collects syndicated content.






41. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






42. A link to your website from a different website.






43. Person who is frequently able to influence others






44. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






45. The process by which display ads get placed on websites.






46. Content that promises something for free






47. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






48. The degree to which the data in a database is accurate and consistent according to a data model and data type.






49. The hardware systems on which the game is played






50. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.