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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The process by which display ads get placed on websites.






2. The RSS or Atom feeds used by news aggregators.






3. The visual nature of the game such as science fiction - fantasy horror and retro






4. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






5. The value added for all users by each individual user






6. Oldest venue of social media that are ineractive versions of community bulletin boards






7. Placement of a branded item in an entertainment property such as a television program - movie - or game.






8. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






9. The coding language used to create and link together documents and files on the internet.






10. The shortcuts our brains take when we process information






11. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






12. Automated software that combs through web sites to index web pages for search engines.






13. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






14. Crosses the boundaries of mass and personal media






15. Media channels beyond the control of the company (word of mouth)






16. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






17. Interactive social system that is available to users 24/7






18. Consumers are happy/ unhappy posting about you with reviews of anysort






19. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






20. The way the game world is experienced






21. Selling an additional category of products/solutions as a result of a customer's original purchase.






22. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






23. Anything that involves delivering hosted services online






24. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






25. Online word of mouth and very strong influence on consumer decision making






26. Change in beliefs or actions as a reaction to group pressure (real or imagined)






27. Occurs when people follow the behaviors of others






28. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






29. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






30. Ads that appear between web pages (before the browser displays a new page).






31. Content written with the intent to be helpful to target audience






32. Authority building content seminal pieces of work that shape the way people think






33. This ad buying option places ads on several networked websites.






34. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






35. Handle: your user name in a social community






36. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






37. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






38. Ability of a site to draw repeat visits and to keep people on a site






39. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






40. Content that promises something for free






41. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






42. The interface that allows one computer system or application to communicate and exchange data with another.






43. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






44. Number of people exposed to your message






45. Channels capable of two way communication on a small scale






46. Content that offers a claim about something of interest






47. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






48. May include text graphics video and sound but on a website






49. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






50. Attention - Interest - Desire - and Action