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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






2. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






3. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






4. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






5. Cost of advertising based on the number of clicks received.






6. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






7. The visual nature of the game such as science fiction - fantasy horror and retro






8. Placement of a branded item in an entertainment property such as a television program - movie - or game.






9. Attention - Interest - Desire - and Action






10. Ads that appear between web pages (before the browser displays a new page).






11. The RSS or Atom feeds used by news aggregators.






12. Authority building content seminal pieces of work that shape the way people think






13. Do not require all participants to immediately respond






14. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






15. Occur in real time






16. Assessments with detailed comments about the object in question






17. Belief that when a lot of people select one option then it must be the right option






18. The value added for all users by each individual user






19. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






20. When an advertiser pays for their online ad based on the number of views.






21. The ability to freely interact with other people and companies; open access to venues that allow users to share content






22. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






23. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






24. Within each medium - marketers can choose these specifically to place a message






25. Number of people exposed to your message






26. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






27. Problem recognition - info search - alternative eval - purchase - post purchase eval






28. Those that involve expert play to organize and value variables in the game system






29. Sets of labels (tags) individuals choose in a way that makes sense to them






30. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






31. Persuades with the opinion or recommendation of an expert in the field






32. Refers to situations where consumers interact with others during a shopping event






33. Classifications that experts create






34. A link that leads people to a different website from the one they are visiting.






35. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






36. Method of game play:






37. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






38. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






39. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






40. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






41. Paying to acquire leads from an outside party at a set rate or amount per lead.






42. Consumers are happy/ unhappy posting about you with reviews of anysort






43. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






44. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






45. Performative in that the player chooses an action that the game executes






46. This ad buying option places an ad at various places on one website.






47. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






48. The interface that allows one computer system or application to communicate and exchange data with another.






49. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






50. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.