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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content that refutes an accepted belief






2. Content that promises something for free






3. Games in which the players play a character role with the goal of completing a mission






4. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






5. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






6. The process by which display ads get placed on websites.






7. Media for which you assessed monetary fees






8. Paying to acquire leads from an outside party at a set rate or amount per lead.






9. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






10. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






11. A link to your website from a different website.






12. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






13. The ability to attribute prospect behavior to the media that triggered the response.






14. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






15. Save your bookmarks online so they are always available wherever you have online access






16. Careful crafting of a title that markets the content






17. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






18. The shortcuts our brains take when we process information






19. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






20. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






21. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






22. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






23. Those others view as knowledgeable sources of information






24. This ad buying option places ads on several networked websites.






25. Websites that host regularly updated content






26. Attention - Interest - Desire - and Action






27. Refers to the process social media users undergo to categorize content according to their own folksonomy






28. The exposure of a clickable ad on a website to one individual person.






29. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






30. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






31. Sets of labels (tags) individuals choose in a way that makes sense to them






32. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






33. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






34. Uses software to fine tune the offer and build intimacy with the customer






35. Content that will entertain






36. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






37. Crosses the boundaries of mass and personal media






38. The way the game world is experienced






39. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






40. Software that is routinely updated like an app






41. Original cntent that positions the sponsoring entity as a authority






42. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






43. Consumers are happy/ unhappy posting about you with reviews of anysort






44. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






45. Scores that people acting in the role of critics assign to something as an indicator






46. A means of communication






47. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






48. Content written with the intent to be helpful to target audience






49. Authority building content seminal pieces of work that shape the way people think






50. This ad buying option places an ad at various places on one website.







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