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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






2. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






3. Scores that people acting in the role of critics assign to something as an indicator






4. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






5. Those that involve expert play to organize and value variables in the game system






6. Sites with aid in the dissemination of content to an audience:






7. The electronic/online activity of prospects






8. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






9. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






10. The term used when people have clicked on or viewed a web page.






11. Typically educational content that readers use over time - save and share






12. Occur in real time






13. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






14. Attention - Interest - Desire - and Action






15. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






16. The ability to freely interact with other people and companies; open access to venues that allow users to share content






17. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






18. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






19. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






20. The RSS or Atom feeds used by news aggregators.






21. The way the game world is experienced






22. The interface that allows one computer system or application to communicate and exchange data with another.






23. The exposure of a clickable ad on a website to one individual person.






24. Share and promote online news






25. Media channels beyond the control of the company (word of mouth)






26. How much activity can a website handle - can it handle times of large visits






27. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






28. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






29. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






30. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






31. Those others view as knowledgeable sources of information






32. Belief that when a lot of people select one option then it must be the right option






33. Persuades with the opinion or recommendation of an expert in the field






34. This ad buying option places an ad at various places on one website.






35. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






36. Do not require all participants to immediately respond






37. Media for which you assessed monetary fees






38. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






39. When an advertiser pays for their online ad based on the number of views.






40. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






41. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






42. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






43. The means by which files are transferred from your computer directly to your website.






44. Occurs when people follow the behaviors of others






45. Online word of mouth and very strong influence on consumer decision making






46. Refers to situations where consumers interact with others during a shopping event






47. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






48. Assessments with detailed comments about the object in question






49. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






50. Anything that involves delivering hosted services online







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