Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content that will entertain






2. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






3. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






4. How much activity can a website handle - can it handle times of large visits






5. May include text graphics video and sound but on a website






6. Content that refutes an accepted belief






7. Interactive social system that is available to users 24/7






8. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






9. Placement of a branded item in an entertainment property such as a television program - movie - or game.






10. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






11. Share and promote online news






12. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






13. Typically educational content that readers use over time - save and share






14. Original cntent that positions the sponsoring entity as a authority






15. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






16. Attention - Interest - Desire - and Action






17. Authority building content seminal pieces of work that shape the way people think






18. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






19. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






20. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






21. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






22. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






23. The shortcuts our brains take when we process information






24. The electronic/online activity of prospects






25. The ability to freely interact with other people and companies; open access to venues that allow users to share content






26. Selling an additional category of products/solutions as a result of a customer's original purchase.






27. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






28. Occur in real time






29. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






30. The way the game world is experienced






31. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






32. Avg number of times someone is exposed to your message






33. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






34. Person who is frequently able to influence others






35. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






36. Crosses the boundaries of mass and personal media






37. Information that people copy from other sources






38. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






39. Channels capable of two way communication on a small scale






40. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






41. This ad buying option places an ad at various places on one website.






42. Within each medium - marketers can choose these specifically to place a message






43. Uses software to fine tune the offer and build intimacy with the customer






44. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






45. The coding language used to create and link together documents and files on the internet.






46. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






47. This ad buying option places ads on several networked websites.






48. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






49. The means by which files are transferred from your computer directly to your website.






50. Do not require all participants to immediately respond