Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How much activity can a website handle - can it handle times of large visits






2. The visible - clickable text in a hyperlink typically used to indicate subject matter.






3. A means of communication






4. Media channels the brand controls






5. Handle: your user name in a social community






6. Save your bookmarks online so they are always available wherever you have online access






7. Assessments with detailed comments about the object in question






8. Avg number of times someone is exposed to your message






9. Software that is routinely updated like an app






10. The exposure of a clickable ad on a website to one individual person.






11. Person who is frequently able to influence others






12. Authority building content seminal pieces of work that shape the way people think






13. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






14. The means by which files are transferred from your computer directly to your website.






15. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






16. Websites that host regularly updated content






17. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






18. Automated software that combs through web sites to index web pages for search engines.






19. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






20. Acronym representing a way to create real-time Web applications.






21. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






22. The ability to freely interact with other people and companies; open access to venues that allow users to share content






23. Classifications that experts create






24. Oldest venue of social media that are ineractive versions of community bulletin boards






25. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






26. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






27. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






28. Content that promises something for free






29. Ability of a site to draw repeat visits and to keep people on a site






30. Interactive social system that is available to users 24/7






31. Attention - Interest - Desire - and Action






32. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






33. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






34. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






35. Performative in that the player chooses an action that the game executes






36. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






37. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






38. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






39. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






40. Crosses the boundaries of mass and personal media






41. Content written with the intent to be helpful to target audience






42. Website measurement that records unique IP addresses as individual visitors.






43. Refers to situations where consumers interact with others during a shopping event






44. Consumers are happy/ unhappy posting about you with reviews of anysort






45. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






46. The visual nature of the game such as science fiction - fantasy horror and retro






47. Host content but also typically feature video - photo etc. other than text






48. Means of communication that can reach a large number of individuals






49. The way the game world is experienced






50. The ability to attribute prospect behavior to the media that triggered the response.