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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






2. The exposure of a clickable ad on a website to one individual person.






3. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






4. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






5. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






6. Careful crafting of a title that markets the content






7. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






8. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






9. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






10. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






11. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






12. Cost of advertising based on the number of clicks received.






13. When an advertiser pays for their online ad based on the number of views.






14. The ability to freely interact with other people and companies; open access to venues that allow users to share content






15. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






16. How much activity can a website handle - can it handle times of large visits






17. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






18. Performative in that the player chooses an action that the game executes






19. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






20. The degree to which the data in a database is accurate and consistent according to a data model and data type.






21. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






22. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






23. Channels capable of two way communication on a small scale






24. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






25. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






26. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






27. Typically educational content that readers use over time - save and share






28. Website measurement that records unique IP addresses as individual visitors.






29. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






30. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






31. Authority building content seminal pieces of work that shape the way people think






32. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






33. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






34. The electronic/online activity of prospects






35. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






36. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






37. Attempt to depict real world sitiuations






38. The visible - clickable text in a hyperlink typically used to indicate subject matter.






39. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






40. Crosses the boundaries of mass and personal media






41. Refers to situations where consumers interact with others during a shopping event






42. Do not require all participants to immediately respond






43. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






44. Media channels beyond the control of the company (word of mouth)






45. Original cntent that positions the sponsoring entity as a authority






46. Media channels the brand controls






47. Content that promises something for free






48. Share and promote online news






49. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






50. Automated software that combs through web sites to index web pages for search engines.