Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






2. Those others view as knowledgeable sources of information






3. Crosses the boundaries of mass and personal media






4. Accumulated resources whose value flows to people as a result of their access to others






5. Refers to the process social media users undergo to categorize content according to their own folksonomy






6. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






7. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






8. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






9. Occurs when people follow the behaviors of others






10. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






11. The visual nature of the game such as science fiction - fantasy horror and retro






12. The RSS or Atom feeds used by news aggregators.






13. This ad buying option places ads on several networked websites.






14. Media channels the brand controls






15. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






16. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






17. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






18. The coding language used to create and link together documents and files on the internet.






19. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






20. A link that leads people to a different website from the one they are visiting.






21. Handle: your user name in a social community






22. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






23. Within each medium - marketers can choose these specifically to place a message






24. A web-based tool or desktop application that collects syndicated content.






25. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






26. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






27. Original cntent that positions the sponsoring entity as a authority






28. How much activity can a website handle - can it handle times of large visits






29. The hardware systems on which the game is played






30. Cost of advertising based on the number of clicks received.






31. The visible - clickable text in a hyperlink typically used to indicate subject matter.






32. Selling an additional category of products/solutions as a result of a customer's original purchase.






33. Content that refutes an accepted belief






34. Content written with the intent to be helpful to target audience






35. This ad buying option places an ad at various places on one website.






36. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






37. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






38. The process by which display ads get placed on websites.






39. Sites with aid in the dissemination of content to an audience:






40. Share and promote online news






41. Require a great time investment are highly immersive and demand advance skill






42. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






43. Authority building content seminal pieces of work that shape the way people think






44. Attention - Interest - Desire - and Action






45. Assessments with detailed comments about the object in question






46. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






47. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






48. Automated software that combs through web sites to index web pages for search engines.






49. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






50. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.