Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The interface that allows one computer system or application to communicate and exchange data with another.






2. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






3. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






4. Software that is routinely updated like an app






5. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






6. A web-based tool or desktop application that collects syndicated content.






7. Method of game play:






8. Information that people copy from other sources






9. Paying to acquire leads from an outside party at a set rate or amount per lead.






10. This ad buying option places an ad at various places on one website.






11. Host content but also typically feature video - photo etc. other than text






12. Refers to situations where consumers interact with others during a shopping event






13. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






14. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






15. The degree to which the data in a database is accurate and consistent according to a data model and data type.






16. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






17. Placement of a branded item in an entertainment property such as a television program - movie - or game.






18. Attention - Interest - Desire - and Action






19. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






20. A means of communication






21. Ability of a site to draw repeat visits and to keep people on a site






22. Automated software that combs through web sites to index web pages for search engines.






23. Games in which the players play a character role with the goal of completing a mission






24. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






25. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






26. Content that offers a claim about something of interest






27. Google's pay-per-click advertiser program.






28. Constantly wired in the network - always online






29. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






30. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






31. Sites with aid in the dissemination of content to an audience:






32. Occur in real time






33. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






34. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






35. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






36. Original cntent that positions the sponsoring entity as a authority






37. Classifications that experts create






38. This ad buying option places ads on several networked websites.






39. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






40. Accumulated resources whose value flows to people as a result of their access to others






41. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






42. Person who is frequently able to influence others






43. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






44. Content that refutes an accepted belief






45. Belief that when a lot of people select one option then it must be the right option






46. The ability to attribute prospect behavior to the media that triggered the response.






47. Assessments with detailed comments about the object in question






48. Oldest venue of social media that are ineractive versions of community bulletin boards






49. Within each medium - marketers can choose these specifically to place a message






50. Content written with the intent to be helpful to target audience