SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Person who is frequently able to influence others
Owned media
Recommendations and referrals
Opinion leader
AJAX (Asynchronous Java Script and XML)
2. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
ASP (Active Server Pages):
Marketing Qualified Lead (MQL)
Page View
Mass media
3. Paying to acquire leads from an outside party at a set rate or amount per lead.
Bases of social power
Pay-Per-Impression
Pay-Per-Lead
In game immersive advertising
4. Automated software that combs through web sites to index web pages for search engines.
Spider
Word of mouse
Action games
Blogs
5. Share and promote online news
Social news communities
RON (Run of Network)
Mode
Dynamic Content
6. Content that promises something for free
Social media
Word of mouse
Buying Cycle
Giveaway hook
7. The hardware systems on which the game is played
Interstitial Ads
Authority
Platforms
Dynamic Content
8. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
In-game advertising
Contrary hook
Casual games
Interstitial Ads
9. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Synchronous interactions
Feed
Social communities
Frequency
10. Crosses the boundaries of mass and personal media
Spider
HTML (HyperText Markup Language)
Demographics
Social media
11. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Authority building content
Recommendations and referrals
Opinion leader
Research hook
12. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Handle squatting
Scalability
Level of participation
Rich-Media
13. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Site stickiness
Asynchronous interactions
URL Tracking
HTML (HyperText Markup Language)
14. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Exit Traffic
Digital native
Flagship content
Strategy games
15. The process by which display ads get placed on websites.
Ad Serving
Tagging
Different forms of social media
RSS (Really Simple Syndication)
16. Occurs when people follow the behaviors of others
API (Application Programming Interface)
Herding behavior
Mode
Conversion
17. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Meta Tag
Buying Cycle
Adsense
Synchronous interactions
18. Sites with aid in the dissemination of content to an audience:
Vehicles
Product placement
Cost Per Click (CPC)
Social Publishing
19. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Meta Tag
Skyscraper
Conversion
Social media
20. Selling an additional category of products/solutions as a result of a customer's original purchase.
Social proof
Cross Selling
Adwords
Pay-Per-Click
21. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Taxonomies
Cross Selling
Meta Tag
Media Sharing sites
22. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Reach
Spider
CGI (Common Gateway Interface)
Simulation games
23. The ability to attribute prospect behavior to the media that triggered the response.
Handle squatting
Benefits of engaging with your customers through online social channels
Wikis
Response Attribution
24. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Adsense
Ad Tracking
Pay-Per-Impression
Social Publishing
25. Content that will entertain
Scalability
Inbound Link
Humor hook
Social news communities
26. When an advertiser pays for their online ad based on the number of views.
Web 2.0
Medium (or channel)
Title linkbaiting
Pay-Per-Impression
27. Method of game play:
Impression:
Social shopping
Genre
Media Sharing sites
28. Google's pay-per-click advertiser program.
Meta Tag
Alternate reality game
Opinion leader
Adwords
29. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Dynamic Content
Search Engine Optimization (SEO)
Social news communities
Conversion
30. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Rich-Media
Above The Fold
Landing Page
Social ads
31. The use of a digital brand name by someone who does not have legit claim to the name
Herding behavior
Social customer relationship management (crm)
Click-Through-Rate (CTR)
Handle squatting
32. Media channels beyond the control of the company (word of mouth)
Earned media
Online Ads/Banner Ads
Word of mouse
EPV (Earnings Per Visitor)
33. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Buying Cycle
Ratings
Role of social media in the consumer purchase process
Advergaming
34. Channels capable of two way communication on a small scale
Churn Rate
Steps in a shopping decision
Personal media
Cloud computing
35. Do not require all participants to immediately respond
Level of participation
Cost Per Action (CPA)
Asynchronous interactions
Title linkbaiting
36. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Platforms
Meme
API (Application Programming Interface)
Other referral tools
37. Authority building content seminal pieces of work that shape the way people think
Demographics
Action games
Social Commerce
Flagship content
38. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Conversion
HTML (HyperText Markup Language)
Conformity
Social ads
39. Require a great time investment are highly immersive and demand advance skill
Aggregator
Core games
Display ads
Humor hook
40. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Direct Response
Demographics
EPV (Earnings Per Visitor)
Stenography
41. Interactive social system that is available to users 24/7
Genre
Cookie
Web 2.0
Social media
42. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Your social brand
Genre
EPV (Earnings Per Visitor)
Demographics
43. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Benefits of engaging with your customers through online social channels
Anchor Text
Mode
Affinity
44. The means by which files are transferred from your computer directly to your website.
Reputation capital
Network effect
FTP (file transfer protocol)
Word of mouse
45. Ability of a site to draw repeat visits and to keep people on a site
Site stickiness
Tags
Cross Selling
Level of participation
46. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Stenography
Online Ads/Banner Ads
Digital Body Language
Social Commerce
47. Problem recognition - info search - alternative eval - purchase - post purchase eval
Social news communities
Steps in a shopping decision
Mode
Affinity
48. Persuades with the opinion or recommendation of an expert in the field
Social news communities
Authority
Simulation games
Wikis
49. The visual nature of the game such as science fiction - fantasy horror and retro
Milieu
Social media
Bases of social power
Pillar content
50. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Authority
HTML (HyperText Markup Language)
Social proof
Black Hat SEO