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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






2. Share and promote online news






3. Online word of mouth and very strong influence on consumer decision making






4. Games in which the players play a character role with the goal of completing a mission






5. Performative in that the player chooses an action that the game executes






6. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






7. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






8. Uses software to fine tune the offer and build intimacy with the customer






9. Occurs when people follow the behaviors of others






10. Assessments with detailed comments about the object in question






11. Those that involve expert play to organize and value variables in the game system






12. Handle: your user name in a social community






13. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






14. Placement of a branded item in an entertainment property such as a television program - movie - or game.






15. Automated software that combs through web sites to index web pages for search engines.






16. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






17. The ability to freely interact with other people and companies; open access to venues that allow users to share content






18. The way the game world is experienced






19. Sites with aid in the dissemination of content to an audience:






20. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






21. The interface that allows one computer system or application to communicate and exchange data with another.






22. Websites that host regularly updated content






23. Authority building content seminal pieces of work that shape the way people think






24. Person who is frequently able to influence others






25. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






26. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






27. Channels capable of two way communication on a small scale






28. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






29. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






30. Content that offers a claim about something of interest






31. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






32. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






33. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






34. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






35. Media for which you assessed monetary fees






36. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






37. When an advertiser pays for their online ad based on the number of views.






38. This ad buying option places ads on several networked websites.






39. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






40. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






41. Problem recognition - info search - alternative eval - purchase - post purchase eval






42. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






43. The hardware systems on which the game is played






44. Paying to acquire leads from an outside party at a set rate or amount per lead.






45. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






46. Host content but also typically feature video - photo etc. other than text






47. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






48. Media channels beyond the control of the company (word of mouth)






49. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






50. Method of game play: