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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The way the game world is experienced
Media
Stenography
Mode
HTML (HyperText Markup Language)
2. Refers to situations where consumers interact with others during a shopping event
Social Publishing
Social proof
Social shopping
EPV (Earnings Per Visitor)
3. Automated software that combs through web sites to index web pages for search engines.
Buying Cycle
Flagship content
Spider
Personal media
4. Accumulated resources whose value flows to people as a result of their access to others
Social networking sites
Social media
Social capital
Alternate reality game
5. Change in beliefs or actions as a reaction to group pressure (real or imagined)
ROS (Run of Site)
Conformity
Simulation games
Forums
6. Channels capable of two way communication on a small scale
Site stickiness
Title linkbaiting
Personal media
Skyscraper
7. The hardware systems on which the game is played
Platforms
Giveaway hook
Genre
Inbound Link
8. Scores that people acting in the role of critics assign to something as an indicator
Ratings
Other referral tools
Black Hat SEO
Herding behavior
9. The interface that allows one computer system or application to communicate and exchange data with another.
API (Application Programming Interface)
Reputation capital
URL Tracking
Social shopping
10. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Interstitial Ads
Flagship content
Site stickiness
RSS (Really Simple Syndication)
11. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
EPV (Earnings Per Visitor)
Bases of social power
Feed
Culture of participation
12. Means of communication that can reach a large number of individuals
Mass media
Core games
Social Commerce
Expandable Ads
13. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Best practices to leverage social reviews and ratings
Social networking sites
AJAX (Asynchronous Java Script and XML)
Frequency
14. Typically educational content that readers use over time - save and share
Social news communities
Vehicles
Aggregator
Pillar content
15. Do not require all participants to immediately respond
Conformity
Site stickiness
Digital Body Language
Asynchronous interactions
16. Website measurement that records unique IP addresses as individual visitors.
Social ads
RSS (Really Simple Syndication)
Unique Visitor
Pay-Per-Click
17. Original cntent that positions the sponsoring entity as a authority
ROS (Run of Site)
Scalability
Authority building content
Adwords
18. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Outbound Link
Strategy games
Demographics
Data Hygiene
19. Attention - Interest - Desire - and Action
Giveaway hook
Social Publishing
AIDA
Social games
20. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Aggregation
Affinity
Network effect
ASP (Active Server Pages):
21. May include text graphics video and sound but on a website
Reputation economy
Display ads
Frequency
AIDA
22. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Share tools
Social capital
Marketing Qualified Lead (MQL)
23. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Role of social media in the consumer purchase process
Contrary hook
Personal media
Asynchronous interactions
24. Sites with aid in the dissemination of content to an audience:
Marketing Qualified Lead (MQL)
EPV (Earnings Per Visitor)
Bases of social power
Social Publishing
25. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Media Sharing sites
Bases of social power
Expandable Ads
Reviews
26. This ad buying option places ads on several networked websites.
Exit Traffic
RON (Run of Network)
Simulation games
Profiling
27. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Web 2.0
Spider
Social ads
28. The RSS or Atom feeds used by news aggregators.
Humor hook
Pay-Per-Click
Feed
Share tools
29. A link that leads people to a different website from the one they are visiting.
Your social brand
Earned media
Outbound Link
Scalability
30. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
URL Tracking
Reviews
In-game advertising
Wikis
31. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Network effect
Giveaway hook
Social communities
Buying Cycle
32. Information that people copy from other sources
Taxonomies
Filler content
Organic Search
Pay-Per-Impression
33. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Share tools
Impression:
Authority
Level of participation
34. Occurs when people follow the behaviors of others
Herding behavior
Cloud computing
Meta Tag
Social Media Marketing
35. The term used when people have clicked on or viewed a web page.
Opinion leader
Research hook
Hover/Floating Ads
Page View
36. Media for which you assessed monetary fees
Anchor Text
Different forms of social media
Paid media
Cookie
37. Host content but also typically feature video - photo etc. other than text
Culture of participation
Media Sharing sites
Social media
Social games
38. Content that refutes an accepted belief
Contrary hook
Tags
Pay-Per-Click
Humor hook
39. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Social proof
Social Commerce
Frequency
Above The Fold
40. How much activity can a website handle - can it handle times of large visits
AJAX (Asynchronous Java Script and XML)
Your social brand
Reviews
Scalability
41. A means of communication
Social shopping
Social bookmarking sites
Cognitive bias
Media
42. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
In-game advertising
Handle squatting
Core games
Benefits of engaging with your customers through online social channels
43. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Perpetual beta
Cost Per Click (CPC)
Recommendations and referrals
Cookie
44. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Cost Per Click (CPC)
Search Engine Marketing (SEM)
Hover/Floating Ads
Stenography
45. Occur in real time
Authority
Synchronous interactions
Organic Search
Personal media
46. Anything that involves delivering hosted services online
Action games
In game immersive advertising
URL Tracking
Cloud computing
47. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Exit Traffic
Humor hook
Inbound Link
Tags
48. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
ROS (Run of Site)
Search Engine Optimization (SEO)
Core games
49. Assessments with detailed comments about the object in question
Data Hygiene
Giveaway hook
Reviews
Share tools
50. Belief that when a lot of people select one option then it must be the right option
Social proof
Giveaway hook
Personal media
Pay-Per-Click