Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Those that involve expert play to organize and value variables in the game system






2. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






3. Content that offers a claim about something of interest






4. Handle: your user name in a social community






5. Media channels beyond the control of the company (word of mouth)






6. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






7. Channels capable of two way communication on a small scale






8. Do not require all participants to immediately respond






9. Ads that appear between web pages (before the browser displays a new page).






10. A means of communication






11. Performative in that the player chooses an action that the game executes






12. The visual nature of the game such as science fiction - fantasy horror and retro






13. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






14. Content that refutes an accepted belief






15. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






16. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






17. The exposure of a clickable ad on a website to one individual person.






18. Save your bookmarks online so they are always available wherever you have online access






19. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






20. Avg number of times someone is exposed to your message






21. Method of game play:






22. Classifications that experts create






23. Problem recognition - info search - alternative eval - purchase - post purchase eval






24. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






25. When an advertiser pays for their online ad based on the number of views.






26. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






27. Constantly wired in the network - always online






28. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






29. Refers to the process social media users undergo to categorize content according to their own folksonomy






30. The process by which display ads get placed on websites.






31. Websites that host regularly updated content






32. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






33. Media channels the brand controls






34. The use of a digital brand name by someone who does not have legit claim to the name






35. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






36. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






37. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






38. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






39. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






40. A link to your website from a different website.






41. Ability of a site to draw repeat visits and to keep people on a site






42. Attempt to depict real world sitiuations






43. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






44. Software that is routinely updated like an app






45. Media for which you assessed monetary fees






46. The RSS or Atom feeds used by news aggregators.






47. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






48. Content written with the intent to be helpful to target audience






49. The value added for all users by each individual user






50. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.