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Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
ASP (Active Server Pages):
Churn Rate
Network effect
FTP (file transfer protocol)
2. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Above The Fold
Anchor Text
Organic Search
RSS (Really Simple Syndication)
3. Cost of advertising based on the number of clicks received.
Pay-Per-Lead
Owned media
Advergaming
Cost Per Click (CPC)
4. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Synchronous interactions
Social Media Marketing
Perpetual beta
Social games
5. Avg number of times someone is exposed to your message
Cloud computing
Role of social media in the consumer purchase process
Frequency
Reputation capital
6. Assessments with detailed comments about the object in question
Reviews
Alternate reality game
ROS (Run of Site)
Simulation games
7. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Reach
Meta Tag
Buying Cycle
Stenography
8. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social Media Marketing
Media
Spider
Title linkbaiting
9. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
API (Application Programming Interface)
Cookie
Search Engine Optimization (SEO)
Contrary hook
10. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Split-Run
Churn Rate
Media
Search Engine Marketing (SEM)
11. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Cost Per Thousand (CPM)
Social Commerce
Research hook
Profiling
12. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Churn Rate
AIDA
Contrary hook
Social capital
13. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Casual games
Mode
Conformity
Pay-Per-Inclusion
14. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social networking sites
Adwords
Reputation economy
Forums
15. Games in which the players play a character role with the goal of completing a mission
Role playing games
Page View
Humor hook
Recommendations and referrals
16. A link that leads people to a different website from the one they are visiting.
Opinion leader
Mode
CGI (Common Gateway Interface)
Outbound Link
17. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Strategy games
Hover/Floating Ads
Data Hygiene
Contrary hook
18. Occur in real time
Reviews
Steps in a shopping decision
Synchronous interactions
Opinion leader
19. Attention - Interest - Desire - and Action
Anchor Text
AIDA
Recommendations and referrals
Role playing games
20. Content that will entertain
RSS (Really Simple Syndication)
Above The Fold
Humor hook
FTP (file transfer protocol)
21. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Reputation economy
Site stickiness
Social communities
Blogs
22. Refers to the process social media users undergo to categorize content according to their own folksonomy
Social games
Resource hook
Synchronous interactions
Tagging
23. Websites that host regularly updated content
Blogs
Culture of participation
Social Media Marketing
Social media
24. Oldest venue of social media that are ineractive versions of community bulletin boards
Forums
Network effect
Response Attribution
Media
25. Attempt to depict real world sitiuations
Synchronous interactions
AIDA
Genre
Simulation games
26. A means of communication
Network effect
Black Hat SEO
Media
Culture of participation
27. Method of game play:
Meme
Genre
Handle squatting
Power users
28. Sets of labels (tags) individuals choose in a way that makes sense to them
Casual games
Contrary hook
Folksonomies
Social bookmarking sites
29. The means by which files are transferred from your computer directly to your website.
Social games
Meme
FTP (file transfer protocol)
Marketing Qualified Lead (MQL)
30. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Impression:
Benefits of engaging with your customers through online social channels
Interstitial Ads
Advergaming
31. Interactive social system that is available to users 24/7
Web 2.0
Authority building content
Cross Selling
Search Engine Optimization (SEO)
32. The RSS or Atom feeds used by news aggregators.
Other referral tools
Feed
Perpetual beta
Direct Response
33. Share and promote online news
Social news communities
Site stickiness
Folksonomies
Role playing games
34. Constantly wired in the network - always online
Social Commerce
Digital native
Online Ads/Banner Ads
Word of mouse
35. Refers to situations where consumers interact with others during a shopping event
Marketing Qualified Lead (MQL)
Social shopping
Level of participation
Spider
36. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Adwords
Digital Body Language
Stenography
Click-Through-Rate (CTR)
37. Information that people copy from other sources
Display ads
Perpetual beta
Social proof
Filler content
38. Classifications that experts create
Cookie
Taxonomies
Conversion
Click-Through-Rate (CTR)
39. Scores that people acting in the role of critics assign to something as an indicator
Folksonomies
Ratings
Social communities
Interstitial Ads
40. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Social networking sites
Online Ads/Banner Ads
ROS (Run of Site)
Social Commerce
41. The value added for all users by each individual user
Media
Ad Serving
Network effect
Reach
42. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Alternate reality game
Exit Traffic
Role of social media in the consumer purchase process
URL Tracking
43. Person who is frequently able to influence others
Opinion leader
Pillar content
Above The Fold
Taxonomies
44. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Earned media
Above The Fold
Aggregator
Synchronous interactions
45. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Asynchronous interactions
Hover/Floating Ads
Pay-Per-Lead
Core games
46. The shortcuts our brains take when we process information
Cognitive bias
Reputation capital
Simulation games
Social proof
47. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
ASP (Active Server Pages):
Social ads
Profiling
AIDA
48. A web-based tool or desktop application that collects syndicated content.
Strategy games
Pay-Per-Impression
Meta Tag
Aggregator
49. How much activity can a website handle - can it handle times of large visits
CGI (Common Gateway Interface)
Scalability
Action games
Role playing games
50. Anything that involves delivering hosted services online
Mode
Cloud computing
Blogs
Frequency
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