Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






2. Method of game play:






3. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






4. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






5. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






6. Consumers are happy/ unhappy posting about you with reviews of anysort






7. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






8. Games in which the players play a character role with the goal of completing a mission






9. This ad buying option places an ad at various places on one website.






10. Cost of advertising based on the number of clicks received.






11. The ability to attribute prospect behavior to the media that triggered the response.






12. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






13. Content that offers a claim about something of interest






14. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






15. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






16. Selling an additional category of products/solutions as a result of a customer's original purchase.






17. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






18. Scores that people acting in the role of critics assign to something as an indicator






19. Assessments with detailed comments about the object in question






20. Website measurement that records unique IP addresses as individual visitors.






21. Means of communication that can reach a large number of individuals






22. Uses software to fine tune the offer and build intimacy with the customer






23. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






24. Problem recognition - info search - alternative eval - purchase - post purchase eval






25. The means by which files are transferred from your computer directly to your website.






26. Require a great time investment are highly immersive and demand advance skill






27. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






28. A web-based tool or desktop application that collects syndicated content.






29. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






30. Performative in that the player chooses an action that the game executes






31. How much activity can a website handle - can it handle times of large visits






32. Ability of a site to draw repeat visits and to keep people on a site






33. Save your bookmarks online so they are always available wherever you have online access






34. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






35. Classifications that experts create






36. Acronym representing a way to create real-time Web applications.






37. Those others view as knowledgeable sources of information






38. A link that leads people to a different website from the one they are visiting.






39. May include text graphics video and sound but on a website






40. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






41. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






42. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






43. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






44. Refers to the process social media users undergo to categorize content according to their own folksonomy






45. Persuades with the opinion or recommendation of an expert in the field






46. Authority building content seminal pieces of work that shape the way people think






47. Google's pay-per-click advertiser program.






48. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






49. Host content but also typically feature video - photo etc. other than text






50. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty