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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Acronym representing a way to create real-time Web applications.






2. Share and promote online news






3. A means of communication






4. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






5. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






6. Constantly wired in the network - always online






7. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






8. The visible - clickable text in a hyperlink typically used to indicate subject matter.






9. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






10. The shortcuts our brains take when we process information






11. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






12. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






13. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






14. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






15. Paying to acquire leads from an outside party at a set rate or amount per lead.






16. Careful crafting of a title that markets the content






17. Content that promises something for free






18. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






19. A web-based tool or desktop application that collects syndicated content.






20. Sets of labels (tags) individuals choose in a way that makes sense to them






21. The use of a digital brand name by someone who does not have legit claim to the name






22. How much activity can a website handle - can it handle times of large visits






23. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






24. Occurs when people follow the behaviors of others






25. Software that is routinely updated like an app






26. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






27. Uses software to fine tune the offer and build intimacy with the customer






28. The interface that allows one computer system or application to communicate and exchange data with another.






29. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






30. Online word of mouth and very strong influence on consumer decision making






31. Within each medium - marketers can choose these specifically to place a message






32. The degree to which the data in a database is accurate and consistent according to a data model and data type.






33. Refers to the process social media users undergo to categorize content according to their own folksonomy






34. Refers to situations where consumers interact with others during a shopping event






35. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






36. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






37. Content that refutes an accepted belief






38. Channels capable of two way communication on a small scale






39. When an advertiser pays for their online ad based on the number of views.






40. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






41. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






42. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






43. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






44. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






45. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






46. Belief that when a lot of people select one option then it must be the right option






47. Do not require all participants to immediately respond






48. The hardware systems on which the game is played






49. Number of people exposed to your message






50. The electronic/online activity of prospects