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Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Require a great time investment are highly immersive and demand advance skill
Core games
Black Hat SEO
Pay-Per-Lead
Digital native
2. The interface that allows one computer system or application to communicate and exchange data with another.
Cloud computing
Authority
Anchor Text
API (Application Programming Interface)
3. Attempt to depict real world sitiuations
Role playing games
Adwords
Personal media
Simulation games
4. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Dynamic Content
Genre
Authority building content
Different forms of social media
5. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
In-game advertising
Ratings
Skyscraper
Benefits of engaging with your customers through online social channels
6. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Different forms of social media
URL Tracking
Your social brand
Media
7. The process by which display ads get placed on websites.
Cognitive bias
API (Application Programming Interface)
Advergaming
Ad Serving
8. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Anchor Text
Social communities
Unique Visitor
Vehicles
9. The exposure of a clickable ad on a website to one individual person.
Buying Cycle
Affinity
Impression:
Medium (or channel)
10. Acronym representing a way to create real-time Web applications.
Inbound Link
Spider
AJAX (Asynchronous Java Script and XML)
Pay-Per-Click
11. Scores that people acting in the role of critics assign to something as an indicator
Dynamic Content
FTP (file transfer protocol)
Direct Response
Ratings
12. Careful crafting of a title that markets the content
Social proof
Title linkbaiting
Web 2.0
Meme
13. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Other referral tools
Mass media
Affinity
Ad Tracking
14. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Scalability
Cookie
Social games
In game immersive advertising
15. Oldest venue of social media that are ineractive versions of community bulletin boards
Title linkbaiting
Blogs
Forums
Flagship content
16. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Title linkbaiting
Casual games
Meme
Word of mouse
17. How much activity can a website handle - can it handle times of large visits
Your social brand
Impression:
Scalability
Social customer relationship management (crm)
18. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Reputation capital
Other referral tools
Organic Search
Mode
19. Occurs when people follow the behaviors of others
Social Commerce
Herding behavior
Anchor Text
Web 2.0
20. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
Contrary hook
Strategy games
Social proof
21. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Social Commerce
Advergaming
Contrary hook
Meta Tag
22. Save your bookmarks online so they are always available wherever you have online access
Social ads
Social bookmarking sites
Medium (or channel)
Milieu
23. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Genre
Social Publishing
Other referral tools
Pay-Per-Inclusion
24. Uses software to fine tune the offer and build intimacy with the customer
Product placement
Tags
Social customer relationship management (crm)
AIDA
25. Method of game play:
Cost Per Thousand (CPM)
Web 2.0
Adwords
Genre
26. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Casual games
Resource hook
Social shopping
Wikis
27. Media channels the brand controls
Scalability
Owned media
Digital native
Search Engine Marketing (SEM)
28. Software that is routinely updated like an app
Frequency
Paid media
Perpetual beta
Humor hook
29. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Stenography
Blogs
Aggregation
Spider
30. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Cost Per Thousand (CPM)
ASP (Active Server Pages):
Click-Through-Rate (CTR)
RSS (Really Simple Syndication)
31. Those that involve expert play to organize and value variables in the game system
Strategy games
Cognitive bias
Inbound Link
Unique Visitor
32. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Response Attribution
Title linkbaiting
ASP (Active Server Pages):
Social proof
33. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Exit Traffic
Tagging
Conformity
Tags
34. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Churn Rate
Cost Per Click (CPC)
Pay-Per-Impression
Search Engine Optimization (SEO)
35. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Exit Traffic
Pay-Per-Click
HTML (HyperText Markup Language)
Social communities
36. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Search Engine Optimization (SEO)
Landing Page
Online Ads/Banner Ads
In-game advertising
37. The term used when people have clicked on or viewed a web page.
In game immersive advertising
Stenography
Page View
Simulation games
38. Ads that appear between web pages (before the browser displays a new page).
Churn Rate
Interstitial Ads
Direct Response
Vehicles
39. Google's pay-per-click advertiser program.
Meme
Click-Through-Rate (CTR)
Cost Per Thousand (CPM)
Adwords
40. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
In game immersive advertising
Bases of social power
Other referral tools
Media
41. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Affinity
Search Engine Marketing (SEM)
Stenography
Best practices to leverage social reviews and ratings
42. A web-based tool or desktop application that collects syndicated content.
Social Media Marketing
Best practices to leverage social reviews and ratings
Aggregator
Site stickiness
43. Automated software that combs through web sites to index web pages for search engines.
Adwords
Spider
Wikis
Product placement
44. Occur in real time
Interstitial Ads
In game immersive advertising
Paid media
Synchronous interactions
45. Persuades with the opinion or recommendation of an expert in the field
Perpetual beta
AIDA
Authority
Social Commerce
46. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Affinity
Other referral tools
Media Sharing sites
Conversion
47. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Bases of social power
Ad Tracking
Inbound Link
Reach
48. Authority building content seminal pieces of work that shape the way people think
Aggregation
Flagship content
Social media
Online Ads/Banner Ads
49. The visual nature of the game such as science fiction - fantasy horror and retro
Milieu
Social proof
Title linkbaiting
Impression:
50. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Profiling
Social Media Marketing
Pay-Per-Inclusion
Landing Page
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