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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The coding language used to create and link together documents and files on the internet.






2. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






3. Problem recognition - info search - alternative eval - purchase - post purchase eval






4. Acronym representing a way to create real-time Web applications.






5. How much activity can a website handle - can it handle times of large visits






6. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






7. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






8. Assessments with detailed comments about the object in question






9. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






10. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






11. Occur in real time






12. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






13. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






14. The RSS or Atom feeds used by news aggregators.






15. Cost of advertising based on the number of clicks received.






16. Performative in that the player chooses an action that the game executes






17. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






18. Attention - Interest - Desire - and Action






19. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






20. Selling an additional category of products/solutions as a result of a customer's original purchase.






21. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






22. Media for which you assessed monetary fees






23. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






24. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






25. Crosses the boundaries of mass and personal media






26. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






27. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






28. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






29. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






30. The shortcuts our brains take when we process information






31. The ability to attribute prospect behavior to the media that triggered the response.






32. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






33. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






34. When an advertiser pays for their online ad based on the number of views.






35. Belief that when a lot of people select one option then it must be the right option






36. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






37. The degree to which the data in a database is accurate and consistent according to a data model and data type.






38. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






39. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






40. Constantly wired in the network - always online






41. Those others view as knowledgeable sources of information






42. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






43. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






44. Sets of labels (tags) individuals choose in a way that makes sense to them






45. A link that leads people to a different website from the one they are visiting.






46. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






47. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






48. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






49. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






50. Require a great time investment are highly immersive and demand advance skill