Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content that promises something for free






2. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






3. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






4. Occur in real time






5. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






6. A link to your website from a different website.






7. Within each medium - marketers can choose these specifically to place a message






8. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






9. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






10. Placement of a branded item in an entertainment property such as a television program - movie - or game.






11. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






12. Media for which you assessed monetary fees






13. Cost of advertising based on the number of clicks received.






14. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






15. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






16. May include text graphics video and sound but on a website






17. A web-based tool or desktop application that collects syndicated content.






18. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






19. The visual nature of the game such as science fiction - fantasy horror and retro






20. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






21. Change in beliefs or actions as a reaction to group pressure (real or imagined)






22. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






23. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






24. Consumers are happy/ unhappy posting about you with reviews of anysort






25. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






26. Require a great time investment are highly immersive and demand advance skill






27. Uses software to fine tune the offer and build intimacy with the customer






28. Those that involve expert play to organize and value variables in the game system






29. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






30. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






31. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






32. Assessments with detailed comments about the object in question






33. Method of game play:






34. Occurs when people follow the behaviors of others






35. Save your bookmarks online so they are always available wherever you have online access






36. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






37. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






38. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






39. Google's pay-per-click advertiser program.






40. Attention - Interest - Desire - and Action






41. The exposure of a clickable ad on a website to one individual person.






42. Problem recognition - info search - alternative eval - purchase - post purchase eval






43. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






44. Software that is routinely updated like an app






45. Accumulated resources whose value flows to people as a result of their access to others






46. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






47. The visible - clickable text in a hyperlink typically used to indicate subject matter.






48. Those others view as knowledgeable sources of information






49. Share and promote online news






50. Games in which the players play a character role with the goal of completing a mission