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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selling an additional category of products/solutions as a result of a customer's original purchase.
Expandable Ads
Social media
Cross Selling
Cost Per Thousand (CPM)
2. How much activity can a website handle - can it handle times of large visits
Pay-Per-Impression
Scalability
Social news communities
Best practices to leverage social reviews and ratings
3. Constantly wired in the network - always online
Unique Visitor
Social Commerce
Wikis
Digital native
4. Attention - Interest - Desire - and Action
AIDA
Mass media
Cost Per Thousand (CPM)
Data Hygiene
5. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Dynamic Content
Adsense
Interstitial Ads
Social Media Marketing
6. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Tags
Power users
Culture of participation
Herding behavior
7. Belief that when a lot of people select one option then it must be the right option
Social proof
Black Hat SEO
EPV (Earnings Per Visitor)
Handle squatting
8. Anything that involves delivering hosted services online
Cloud computing
Product placement
Benefits of engaging with your customers through online social channels
ASP (Active Server Pages):
9. Means of communication that can reach a large number of individuals
Flagship content
Hover/Floating Ads
Network effect
Mass media
10. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Rich-Media
Digital native
Conformity
Social Commerce
11. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Herding behavior
Web 2.0
Direct Response
Affinity
12. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Other referral tools
Cookie
Profiling
Black Hat SEO
13. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Handle squatting
Social proof
Social media
Buying Cycle
14. Those others view as knowledgeable sources of information
Tags
Power users
Synchronous interactions
Herding behavior
15. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Skyscraper
Cookie
Social customer relationship management (crm)
Blogs
16. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Profiling
Different forms of social media
Rich-Media
Reach
17. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Mode
Conformity
Flagship content
Cost Per Action (CPA)
18. Typically educational content that readers use over time - save and share
Tagging
Pillar content
Churn Rate
Benefits of engaging with your customers through online social channels
19. Ability of a site to draw repeat visits and to keep people on a site
Flagship content
Cost Per Action (CPA)
Research hook
Site stickiness
20. The interface that allows one computer system or application to communicate and exchange data with another.
API (Application Programming Interface)
Digital native
Medium (or channel)
Genre
21. Cost of advertising based on the number of clicks received.
Social capital
Flagship content
Ad Tracking
Cost Per Click (CPC)
22. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Media
Black Hat SEO
Wikis
Social capital
23. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Level of participation
Pay-Per-Lead
Social media
Earned media
24. Automated software that combs through web sites to index web pages for search engines.
Cross Selling
Spider
Direct Response
RON (Run of Network)
25. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Handle squatting
Power users
ASP (Active Server Pages):
Affinity
26. The RSS or Atom feeds used by news aggregators.
Feed
Skyscraper
Tags
Recommendations and referrals
27. Online word of mouth and very strong influence on consumer decision making
Adwords
Word of mouse
Unique Visitor
Web 2.0
28. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Meme
HTML (HyperText Markup Language)
Pay-Per-Lead
Split-Run
29. Save your bookmarks online so they are always available wherever you have online access
Mode
RSS (Really Simple Syndication)
Other referral tools
Social bookmarking sites
30. The hardware systems on which the game is played
Platforms
Social media
Buying Cycle
Unique Visitor
31. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Search Engine Optimization (SEO)
Cost Per Action (CPA)
Authority
Role of social media in the consumer purchase process
32. The way the game world is experienced
Ad Tracking
Social media
Skyscraper
Mode
33. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Role of social media in the consumer purchase process
Reputation capital
Opinion leader
Personal media
34. Content that refutes an accepted belief
Contrary hook
Conversion
Organic Search
Core games
35. The means by which files are transferred from your computer directly to your website.
Title linkbaiting
FTP (file transfer protocol)
Anchor Text
AIDA
36. Method of game play:
Your social brand
Media
Blogs
Genre
37. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Best practices to leverage social reviews and ratings
Recommendations and referrals
Meta Tag
Reviews
38. The exposure of a clickable ad on a website to one individual person.
Black Hat SEO
Skyscraper
Cross Selling
Impression:
39. Avg number of times someone is exposed to your message
Title linkbaiting
Social shopping
Opinion leader
Frequency
40. Require a great time investment are highly immersive and demand advance skill
Social networking sites
Opinion leader
Cross Selling
Core games
41. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Scalability
Social capital
In game immersive advertising
Casual games
42. Assessments with detailed comments about the object in question
Reviews
URL Tracking
Click-Through-Rate (CTR)
Research hook
43. Interactive social system that is available to users 24/7
Web 2.0
Cost Per Action (CPA)
Platforms
Online Ads/Banner Ads
44. A means of communication
Authority building content
Media
Feed
RON (Run of Network)
45. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Digital Body Language
Best practices to leverage social reviews and ratings
Click-Through-Rate (CTR)
Page View
46. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Share tools
Marketing Qualified Lead (MQL)
Cross Selling
47. Occurs when people follow the behaviors of others
Herding behavior
Pillar content
Demographics
Mode
48. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social networking sites
Humor hook
Earned media
Simulation games
49. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Exit Traffic
Inbound Link
Cost Per Thousand (CPM)
Power users
50. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
Web 2.0
Pay-Per-Inclusion
Stenography