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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






2. This ad buying option places ads on several networked websites.






3. Placement of a branded item in an entertainment property such as a television program - movie - or game.






4. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






5. Crosses the boundaries of mass and personal media






6. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






7. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






8. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






9. The way the game world is experienced






10. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






11. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






12. Website measurement that records unique IP addresses as individual visitors.






13. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






14. When an advertiser pays for their online ad based on the number of views.






15. Save your bookmarks online so they are always available wherever you have online access






16. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






17. Problem recognition - info search - alternative eval - purchase - post purchase eval






18. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






19. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






20. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






21. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






22. The ability to freely interact with other people and companies; open access to venues that allow users to share content






23. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






24. Selling an additional category of products/solutions as a result of a customer's original purchase.






25. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






26. Those that involve expert play to organize and value variables in the game system






27. The RSS or Atom feeds used by news aggregators.






28. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






29. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






30. Original cntent that positions the sponsoring entity as a authority






31. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






32. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






33. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






34. Handle: your user name in a social community






35. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






36. Scores that people acting in the role of critics assign to something as an indicator






37. Attempt to depict real world sitiuations






38. The means by which files are transferred from your computer directly to your website.






39. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






40. Interactive social system that is available to users 24/7






41. Sites with aid in the dissemination of content to an audience:






42. Refers to the process social media users undergo to categorize content according to their own folksonomy






43. Avg number of times someone is exposed to your message






44. Require a great time investment are highly immersive and demand advance skill






45. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






46. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






47. Media channels the brand controls






48. Media for which you assessed monetary fees






49. The exposure of a clickable ad on a website to one individual person.






50. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty







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