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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
HTML (HyperText Markup Language)
Black Hat SEO
Medium (or channel)
Recommendations and referrals
2. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Reviews
Asynchronous interactions
Cognitive bias
Alternate reality game
3. Original cntent that positions the sponsoring entity as a authority
Role of social media in the consumer purchase process
Authority building content
Social communities
Inbound Link
4. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
Social media
Herding behavior
Bases of social power
5. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Direct Response
In game immersive advertising
Casual games
Adwords
6. Interactive social system that is available to users 24/7
Mass media
Web 2.0
Pay-Per-Lead
Mode
7. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Data Hygiene
Above The Fold
Core games
RSS (Really Simple Syndication)
8. Paying to acquire leads from an outside party at a set rate or amount per lead.
Media
In game immersive advertising
Pay-Per-Lead
Social bookmarking sites
9. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Other referral tools
Research hook
Perpetual beta
10. Attention - Interest - Desire - and Action
Spider
AIDA
Alternate reality game
Reputation capital
11. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
When we are more likely to conform
Reviews
Asynchronous interactions
Cost Per Click (CPC)
12. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Culture of participation
Page View
Action games
Benefits of engaging with your customers through online social channels
13. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Action games
Role playing games
Profiling
In game immersive advertising
14. This ad buying option places ads on several networked websites.
Reputation capital
RON (Run of Network)
Cloud computing
Genre
15. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Social Commerce
Conversion
Medium (or channel)
Media
16. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Share tools
CGI (Common Gateway Interface)
Bases of social power
Folksonomies
17. Media channels beyond the control of the company (word of mouth)
Perpetual beta
Earned media
Alternate reality game
Affinity
18. Ability of a site to draw repeat visits and to keep people on a site
Site stickiness
Cost Per Action (CPA)
Above The Fold
Reputation capital
19. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Different forms of social media
Wikis
Hover/Floating Ads
Vehicles
20. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Outbound Link
Marketing Qualified Lead (MQL)
In-game advertising
Best practices to leverage social reviews and ratings
21. When an advertiser pays for their online ad based on the number of views.
Bases of social power
Your social brand
Page View
Pay-Per-Impression
22. A link to your website from a different website.
Resource hook
Affinity
Social customer relationship management (crm)
Inbound Link
23. The electronic/online activity of prospects
Affinity
Benefits of engaging with your customers through online social channels
Paid media
Digital Body Language
24. May include text graphics video and sound but on a website
Cookie
Social Publishing
Scalability
Display ads
25. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
AJAX (Asynchronous Java Script and XML)
Share tools
Organic Search
Hover/Floating Ads
26. Avg number of times someone is exposed to your message
Pay-Per-Click
Black Hat SEO
Frequency
Unique Visitor
27. Content that promises something for free
Resource hook
Humor hook
Giveaway hook
Online Ads/Banner Ads
28. Google's pay-per-click advertiser program.
Other referral tools
Wikis
Authority
Adwords
29. Handle: your user name in a social community
Social games
Your social brand
Spider
Social proof
30. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Exit Traffic
Ratings
Black Hat SEO
Authority
31. The process by which display ads get placed on websites.
Reach
Ad Serving
Personal media
Mass media
32. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Asynchronous interactions
Filler content
Social media
Rich-Media
33. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
ASP (Active Server Pages):
Media
EPV (Earnings Per Visitor)
Social media
34. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
ASP (Active Server Pages):
Research hook
Medium (or channel)
Social proof
35. Oldest venue of social media that are ineractive versions of community bulletin boards
Advergaming
Steps in a shopping decision
HTML (HyperText Markup Language)
Forums
36. Within each medium - marketers can choose these specifically to place a message
Strategy games
Vehicles
Word of mouse
Organic Search
37. The RSS or Atom feeds used by news aggregators.
API (Application Programming Interface)
Demographics
Feed
In-game advertising
38. Number of people exposed to your message
In game immersive advertising
Pay-Per-Impression
Black Hat SEO
Reach
39. Consumers are happy/ unhappy posting about you with reviews of anysort
Earned media
Social Publishing
Social networking sites
Reputation economy
40. Persuades with the opinion or recommendation of an expert in the field
Authority
Aggregator
Social ads
Skyscraper
41. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Advergaming
Web 2.0
Tags
Network effect
42. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Power users
HTML (HyperText Markup Language)
Stenography
Media
43. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Social networking sites
Impression:
Bases of social power
API (Application Programming Interface)
44. Authority building content seminal pieces of work that shape the way people think
Anchor Text
Ad Serving
Flagship content
Meta Tag
45. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Pay-Per-Inclusion
Cost Per Action (CPA)
Personal media
Dynamic Content
46. Assessments with detailed comments about the object in question
Taxonomies
Flagship content
ASP (Active Server Pages):
Reviews
47. Online word of mouth and very strong influence on consumer decision making
Digital native
Ad Serving
RSS (Really Simple Syndication)
Word of mouse
48. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Page View
Social games
Skyscraper
Alternate reality game
49. A link that leads people to a different website from the one they are visiting.
Benefits of engaging with your customers through online social channels
Affinity
Opinion leader
Outbound Link
50. Acronym representing a way to create real-time Web applications.
Exit Traffic
AJAX (Asynchronous Java Script and XML)
Product placement
Conversion