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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






2. Authority building content seminal pieces of work that shape the way people think






3. Sites with aid in the dissemination of content to an audience:






4. Media for which you assessed monetary fees






5. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






6. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






7. Number of people exposed to your message






8. Save your bookmarks online so they are always available wherever you have online access






9. The value added for all users by each individual user






10. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






11. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






12. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






13. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






14. Games in which the players play a character role with the goal of completing a mission






15. Those that involve expert play to organize and value variables in the game system






16. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






17. Method of game play:






18. Performative in that the player chooses an action that the game executes






19. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






20. Online word of mouth and very strong influence on consumer decision making






21. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






22. Website measurement that records unique IP addresses as individual visitors.






23. Software that is routinely updated like an app






24. Persuades with the opinion or recommendation of an expert in the field






25. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






26. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






27. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






28. A means of communication






29. The way the game world is experienced






30. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






31. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






32. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






33. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






34. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






35. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






36. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






37. Oldest venue of social media that are ineractive versions of community bulletin boards






38. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






39. Belief that when a lot of people select one option then it must be the right option






40. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






41. Media channels beyond the control of the company (word of mouth)






42. Occurs when people follow the behaviors of others






43. Problem recognition - info search - alternative eval - purchase - post purchase eval






44. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






45. This ad buying option places ads on several networked websites.






46. Refers to situations where consumers interact with others during a shopping event






47. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






48. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






49. Host content but also typically feature video - photo etc. other than text






50. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.