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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
FTP (file transfer protocol)
Social networking sites
Expandable Ads
Feed
2. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Response Attribution
Strategy games
Conversion
Tags
3. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
URL Tracking
Media Sharing sites
Split-Run
Casual games
4. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Reach
Reputation capital
Different forms of social media
Alternate reality game
5. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
In game immersive advertising
Buying Cycle
Media
Stenography
6. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Best practices to leverage social reviews and ratings
Reputation economy
Social bookmarking sites
7. This ad buying option places ads on several networked websites.
Digital native
RON (Run of Network)
Level of participation
Benefits of engaging with your customers through online social channels
8. Information that people copy from other sources
Demographics
Dynamic Content
Filler content
Tagging
9. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Social shopping
Social Publishing
Bases of social power
Online Ads/Banner Ads
10. Performative in that the player chooses an action that the game executes
Action games
Web 2.0
Churn Rate
Black Hat SEO
11. Anything that involves delivering hosted services online
Different forms of social media
Cloud computing
Network effect
Culture of participation
12. Handle: your user name in a social community
Above The Fold
Blogs
Pay-Per-Inclusion
Your social brand
13. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Social customer relationship management (crm)
Media Sharing sites
Search Engine Marketing (SEM)
Pay-Per-Inclusion
14. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Contrary hook
Blogs
Meta Tag
Display ads
15. A means of communication
Recommendations and referrals
Media
Ad Serving
Contrary hook
16. The visual nature of the game such as science fiction - fantasy horror and retro
URL Tracking
Media Sharing sites
Milieu
Reach
17. Occurs when people follow the behaviors of others
Split-Run
Social shopping
AJAX (Asynchronous Java Script and XML)
Herding behavior
18. The term used when people have clicked on or viewed a web page.
Search Engine Optimization (SEO)
Page View
Social games
Impression:
19. Website measurement that records unique IP addresses as individual visitors.
Unique Visitor
Media Sharing sites
AIDA
Feed
20. The use of a digital brand name by someone who does not have legit claim to the name
Churn Rate
Handle squatting
Authority
Stenography
21. The process by which display ads get placed on websites.
Humor hook
Online Ads/Banner Ads
Role of social media in the consumer purchase process
Ad Serving
22. Refers to situations where consumers interact with others during a shopping event
Social shopping
Search Engine Marketing (SEM)
Stenography
Social media
23. Number of people exposed to your message
Product placement
Impression:
Outbound Link
Reach
24. Games in which the players play a character role with the goal of completing a mission
Role playing games
Social customer relationship management (crm)
Best practices to leverage social reviews and ratings
Social proof
25. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Marketing Qualified Lead (MQL)
Medium (or channel)
Folksonomies
Perpetual beta
26. May include text graphics video and sound but on a website
Feed
Display ads
Social media
Pay-Per-Click
27. Sites with aid in the dissemination of content to an audience:
Social Publishing
Display ads
Aggregator
Pillar content
28. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Aggregation
Frequency
Role of social media in the consumer purchase process
Outbound Link
29. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Marketing Qualified Lead (MQL)
Pillar content
When we are more likely to conform
Product placement
30. Media for which you assessed monetary fees
Page View
EPV (Earnings Per Visitor)
Paid media
Meta Tag
31. A link to your website from a different website.
Strategy games
Inbound Link
Paid media
Your social brand
32. The exposure of a clickable ad on a website to one individual person.
Cloud computing
Organic Search
Impression:
Hover/Floating Ads
33. This ad buying option places an ad at various places on one website.
Social customer relationship management (crm)
Online Ads/Banner Ads
In game immersive advertising
ROS (Run of Site)
34. Media channels beyond the control of the company (word of mouth)
Earned media
In game immersive advertising
Outbound Link
Page View
35. Share and promote online news
Web 2.0
Social news communities
Pay-Per-Lead
Resource hook
36. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
When we are more likely to conform
Pay-Per-Lead
Milieu
Title linkbaiting
37. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Social capital
Share tools
Social shopping
Above The Fold
38. The way the game world is experienced
Ratings
Taxonomies
Recommendations and referrals
Mode
39. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Skyscraper
HTML (HyperText Markup Language)
Flagship content
Social games
40. The visible - clickable text in a hyperlink typically used to indicate subject matter.
HTML (HyperText Markup Language)
Split-Run
Expandable Ads
Anchor Text
41. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Forums
Cost Per Thousand (CPM)
Response Attribution
Core games
42. The ability to attribute prospect behavior to the media that triggered the response.
Response Attribution
Action games
Direct Response
Filler content
43. The coding language used to create and link together documents and files on the internet.
Synchronous interactions
Share tools
Humor hook
HTML (HyperText Markup Language)
44. The shortcuts our brains take when we process information
Tagging
Resource hook
Cognitive bias
Black Hat SEO
45. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Landing Page
Wikis
Different forms of social media
Adwords
46. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Exit Traffic
Buying Cycle
Vehicles
Digital native
47. Uses software to fine tune the offer and build intimacy with the customer
Social customer relationship management (crm)
Different forms of social media
Rich-Media
Benefits of engaging with your customers through online social channels
48. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Tags
Exit Traffic
Search Engine Marketing (SEM)
Social bookmarking sites
49. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Profiling
Online Ads/Banner Ads
Cookie
Above The Fold
50. Typically educational content that readers use over time - save and share
API (Application Programming Interface)
Pillar content
Social Publishing
Mass media