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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cost of advertising based on the number of clicks received.






2. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






3. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






4. Content written with the intent to be helpful to target audience






5. The exposure of a clickable ad on a website to one individual person.






6. Those that involve expert play to organize and value variables in the game system






7. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






8. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






9. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






10. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






11. Selling an additional category of products/solutions as a result of a customer's original purchase.






12. A web-based tool or desktop application that collects syndicated content.






13. May include text graphics video and sound but on a website






14. The interface that allows one computer system or application to communicate and exchange data with another.






15. Within each medium - marketers can choose these specifically to place a message






16. Classifications that experts create






17. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






18. Sites with aid in the dissemination of content to an audience:






19. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






20. Uses software to fine tune the offer and build intimacy with the customer






21. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






22. Content that refutes an accepted belief






23. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






24. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






25. Authority building content seminal pieces of work that shape the way people think






26. Websites that host regularly updated content






27. Belief that when a lot of people select one option then it must be the right option






28. The coding language used to create and link together documents and files on the internet.






29. Problem recognition - info search - alternative eval - purchase - post purchase eval






30. The degree to which the data in a database is accurate and consistent according to a data model and data type.






31. Constantly wired in the network - always online






32. Ads that appear between web pages (before the browser displays a new page).






33. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






34. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






35. The visible - clickable text in a hyperlink typically used to indicate subject matter.






36. Persuades with the opinion or recommendation of an expert in the field






37. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






38. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






39. The term used when people have clicked on or viewed a web page.






40. The hardware systems on which the game is played






41. Refers to the process social media users undergo to categorize content according to their own folksonomy






42. Media channels the brand controls






43. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






44. Placement of a branded item in an entertainment property such as a television program - movie - or game.






45. Attention - Interest - Desire - and Action






46. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






47. Anything that involves delivering hosted services online






48. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






49. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






50. The process by which display ads get placed on websites.