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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Software that is routinely updated like an app
Social media
Perpetual beta
Pay-Per-Lead
Web 2.0
2. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Reputation economy
Click-Through-Rate (CTR)
Site stickiness
Bases of social power
3. May include text graphics video and sound but on a website
Taxonomies
Steps in a shopping decision
Display ads
Unique Visitor
4. Acronym representing a way to create real-time Web applications.
Unique Visitor
AJAX (Asynchronous Java Script and XML)
Hover/Floating Ads
Power users
5. Google's pay-per-click advertiser program.
Taxonomies
Social capital
Title linkbaiting
Adwords
6. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Pay-Per-Lead
HTML (HyperText Markup Language)
Genre
Meta Tag
7. Share and promote online news
Casual games
Social news communities
Response Attribution
Reputation economy
8. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Search Engine Optimization (SEO)
Meme
In game immersive advertising
Genre
9. Do not require all participants to immediately respond
Cost Per Thousand (CPM)
Asynchronous interactions
Aggregation
Paid media
10. Media for which you assessed monetary fees
Other referral tools
Paid media
Social media
Scalability
11. Authority building content seminal pieces of work that shape the way people think
Flagship content
Tagging
Your social brand
Network effect
12. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Black Hat SEO
Profiling
Conversion
Pay-Per-Inclusion
13. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Best practices to leverage social reviews and ratings
Alternate reality game
When we are more likely to conform
ASP (Active Server Pages):
14. Content that promises something for free
Click-Through-Rate (CTR)
Ratings
Giveaway hook
In-game advertising
15. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Cloud computing
Adwords
Buying Cycle
Alternate reality game
16. Typically educational content that readers use over time - save and share
RSS (Really Simple Syndication)
Pillar content
Above The Fold
Display ads
17. Oldest venue of social media that are ineractive versions of community bulletin boards
Forums
Above The Fold
Pay-Per-Impression
Response Attribution
18. Constantly wired in the network - always online
Search Engine Marketing (SEM)
Digital native
Alternate reality game
Social ads
19. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Authority
Web 2.0
Pay-Per-Inclusion
Handle squatting
20. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Level of participation
Above The Fold
Research hook
Cookie
21. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Organic Search
Product placement
Reputation capital
Alternate reality game
22. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Direct Response
Adsense
Recommendations and referrals
Humor hook
23. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Social Commerce
Pay-Per-Impression
Split-Run
Perpetual beta
24. The process by which display ads get placed on websites.
Filler content
Ad Serving
Flagship content
Social Publishing
25. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Web 2.0
Tags
Your social brand
Wikis
26. Handle: your user name in a social community
Split-Run
Cookie
Role of social media in the consumer purchase process
Your social brand
27. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Role of social media in the consumer purchase process
Ad Serving
AIDA
Paid media
28. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Reputation economy
Social news communities
Dynamic Content
Strategy games
29. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Level of participation
Action games
Social networking sites
Wikis
30. The term used when people have clicked on or viewed a web page.
Mode
Page View
Asynchronous interactions
Black Hat SEO
31. The hardware systems on which the game is played
Medium (or channel)
Platforms
Site stickiness
ROS (Run of Site)
32. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Forums
Reputation economy
In-game advertising
Ad Serving
33. Performative in that the player chooses an action that the game executes
Wikis
Page View
Rich-Media
Action games
34. Those that involve expert play to organize and value variables in the game system
Expandable Ads
Paid media
Aggregator
Strategy games
35. Avg number of times someone is exposed to your message
Humor hook
Recommendations and referrals
Spider
Frequency
36. Classifications that experts create
Expandable Ads
Cross Selling
Taxonomies
Benefits of engaging with your customers through online social channels
37. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Cognitive bias
Adsense
Humor hook
Authority building content
38. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Action games
Social proof
Social games
AJAX (Asynchronous Java Script and XML)
39. Belief that when a lot of people select one option then it must be the right option
Marketing Qualified Lead (MQL)
Core games
Reach
Social proof
40. Websites that host regularly updated content
FTP (file transfer protocol)
Pay-Per-Lead
RON (Run of Network)
Blogs
41. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
URL Tracking
Response Attribution
Research hook
Cognitive bias
42. Sets of labels (tags) individuals choose in a way that makes sense to them
Conformity
CGI (Common Gateway Interface)
Web 2.0
Folksonomies
43. The coding language used to create and link together documents and files on the internet.
Perpetual beta
Advergaming
Affinity
HTML (HyperText Markup Language)
44. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Site stickiness
Culture of participation
Above The Fold
Casual games
45. The way the game world is experienced
Taxonomies
Buying Cycle
Handle squatting
Mode
46. Scores that people acting in the role of critics assign to something as an indicator
Network effect
Ratings
Cloud computing
Platforms
47. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Black Hat SEO
Churn Rate
Social communities
Medium (or channel)
48. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Buying Cycle
Perpetual beta
Ad Tracking
49. This ad buying option places ads on several networked websites.
AIDA
RON (Run of Network)
Marketing Qualified Lead (MQL)
Direct Response
50. Channels capable of two way communication on a small scale
In game immersive advertising
Cloud computing
Personal media
When we are more likely to conform