Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to freely interact with other people and companies; open access to venues that allow users to share content






2. The visible - clickable text in a hyperlink typically used to indicate subject matter.






3. Host content but also typically feature video - photo etc. other than text






4. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






5. This ad buying option places ads on several networked websites.






6. Media channels the brand controls






7. Information that people copy from other sources






8. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






9. Handle: your user name in a social community






10. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






11. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






12. Accumulated resources whose value flows to people as a result of their access to others






13. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






14. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






15. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






16. A link to your website from a different website.






17. Assessments with detailed comments about the object in question






18. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






19. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






20. Original cntent that positions the sponsoring entity as a authority






21. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






22. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






23. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






24. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






25. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






26. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






27. The term used when people have clicked on or viewed a web page.






28. Share and promote online news






29. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






30. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






31. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






32. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






33. Media channels beyond the control of the company (word of mouth)






34. Content that promises something for free






35. Software that is routinely updated like an app






36. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






37. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






38. The coding language used to create and link together documents and files on the internet.






39. The use of a digital brand name by someone who does not have legit claim to the name






40. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






41. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






42. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






43. The ability to attribute prospect behavior to the media that triggered the response.






44. Content that refutes an accepted belief






45. This ad buying option places an ad at various places on one website.






46. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






47. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






48. Refers to situations where consumers interact with others during a shopping event






49. Online word of mouth and very strong influence on consumer decision making






50. Scores that people acting in the role of critics assign to something as an indicator