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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sites with aid in the dissemination of content to an audience:






2. Games in which the players play a character role with the goal of completing a mission






3. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






4. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






5. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






6. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






7. Those that involve expert play to organize and value variables in the game system






8. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






9. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






10. Authority building content seminal pieces of work that shape the way people think






11. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






12. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






13. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






14. The interface that allows one computer system or application to communicate and exchange data with another.






15. Avg number of times someone is exposed to your message






16. Crosses the boundaries of mass and personal media






17. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






18. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






19. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






20. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






21. Method of game play:






22. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






23. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






24. Share and promote online news






25. Website measurement that records unique IP addresses as individual visitors.






26. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






27. The ability to attribute prospect behavior to the media that triggered the response.






28. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






29. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






30. Careful crafting of a title that markets the content






31. The use of a digital brand name by someone who does not have legit claim to the name






32. Selling an additional category of products/solutions as a result of a customer's original purchase.






33. Original cntent that positions the sponsoring entity as a authority






34. The exposure of a clickable ad on a website to one individual person.






35. Ability of a site to draw repeat visits and to keep people on a site






36. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






37. The coding language used to create and link together documents and files on the internet.






38. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






39. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






40. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






41. Refers to situations where consumers interact with others during a shopping event






42. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






43. Occurs when people follow the behaviors of others






44. Those others view as knowledgeable sources of information






45. Content that offers a claim about something of interest






46. Media for which you assessed monetary fees






47. Content that will entertain






48. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






49. Problem recognition - info search - alternative eval - purchase - post purchase eval






50. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement







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