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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When an advertiser pays for their online ad based on the number of views.






2. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






3. Belief that when a lot of people select one option then it must be the right option






4. Those that involve expert play to organize and value variables in the game system






5. Assessments with detailed comments about the object in question






6. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






7. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






8. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






9. The coding language used to create and link together documents and files on the internet.






10. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






11. The ability to freely interact with other people and companies; open access to venues that allow users to share content






12. Problem recognition - info search - alternative eval - purchase - post purchase eval






13. Number of people exposed to your message






14. The use of a digital brand name by someone who does not have legit claim to the name






15. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






16. Content that refutes an accepted belief






17. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






18. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






19. Media channels beyond the control of the company (word of mouth)






20. The means by which files are transferred from your computer directly to your website.






21. Ability of a site to draw repeat visits and to keep people on a site






22. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






23. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






24. Games in which the players play a character role with the goal of completing a mission






25. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






26. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






27. Handle: your user name in a social community






28. Content that promises something for free






29. This ad buying option places ads on several networked websites.






30. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






31. Consumers are happy/ unhappy posting about you with reviews of anysort






32. Typically educational content that readers use over time - save and share






33. Software that is routinely updated like an app






34. Performative in that the player chooses an action that the game executes






35. Refers to the process social media users undergo to categorize content according to their own folksonomy






36. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






37. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






38. The hardware systems on which the game is played






39. Anything that involves delivering hosted services online






40. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






41. Google's pay-per-click advertiser program.






42. Online word of mouth and very strong influence on consumer decision making






43. Those others view as knowledgeable sources of information






44. Save your bookmarks online so they are always available wherever you have online access






45. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






46. Classifications that experts create






47. Attempt to depict real world sitiuations






48. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






49. Share and promote online news






50. The interface that allows one computer system or application to communicate and exchange data with another.






Can you answer 50 questions in 15 minutes?



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