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Test your basic knowledge |
Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sites with aid in the dissemination of content to an audience:
Title linkbaiting
Adwords
Social Publishing
Landing Page
2. Games in which the players play a character role with the goal of completing a mission
Title linkbaiting
Role playing games
Herding behavior
Impression:
3. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Authority building content
Social Commerce
Direct Response
FTP (file transfer protocol)
4. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Other referral tools
Tags
Skyscraper
Owned media
5. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Product placement
Mass media
Rich-Media
Advergaming
6. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Stenography
Earned media
Casual games
Action games
7. Those that involve expert play to organize and value variables in the game system
Frequency
Strategy games
Culture of participation
Cognitive bias
8. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Marketing Qualified Lead (MQL)
Inbound Link
Humor hook
Black Hat SEO
9. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Anchor Text
ASP (Active Server Pages):
Ratings
Social Commerce
10. Authority building content seminal pieces of work that shape the way people think
Flagship content
Social networking sites
Direct Response
Social media
11. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Buying Cycle
Other referral tools
Authority building content
Anchor Text
12. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Ad Tracking
Click-Through-Rate (CTR)
Action games
When we are more likely to conform
13. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Bases of social power
Impression:
Blogs
Asynchronous interactions
14. The interface that allows one computer system or application to communicate and exchange data with another.
API (Application Programming Interface)
Cost Per Click (CPC)
Black Hat SEO
Bases of social power
15. Avg number of times someone is exposed to your message
Frequency
Aggregation
Mode
Social proof
16. Crosses the boundaries of mass and personal media
Organic Search
Social media
Herding behavior
HTML (HyperText Markup Language)
17. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Organic Search
Media
Social Media Marketing
Pay-Per-Inclusion
18. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social proof
Digital Body Language
URL Tracking
Aggregation
19. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
When we are more likely to conform
In-game advertising
Demographics
Social games
20. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Hover/Floating Ads
Medium (or channel)
Landing Page
RSS (Really Simple Syndication)
21. Method of game play:
Black Hat SEO
Inbound Link
Pay-Per-Inclusion
Genre
22. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Dynamic Content
Bases of social power
Adwords
Landing Page
23. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Click-Through-Rate (CTR)
Hover/Floating Ads
Anchor Text
Alternate reality game
24. Share and promote online news
Online Ads/Banner Ads
Web 2.0
Scalability
Social news communities
25. Website measurement that records unique IP addresses as individual visitors.
Outbound Link
Social Media Marketing
Pay-Per-Inclusion
Unique Visitor
26. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Pay-Per-Lead
Level of participation
Social Commerce
FTP (file transfer protocol)
27. The ability to attribute prospect behavior to the media that triggered the response.
Media
Social Media Marketing
Pay-Per-Lead
Response Attribution
28. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Marketing Qualified Lead (MQL)
Landing Page
Interstitial Ads
CGI (Common Gateway Interface)
29. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
In-game advertising
Social Media Marketing
Tagging
Pay-Per-Click
30. Careful crafting of a title that markets the content
Tags
Search Engine Optimization (SEO)
Stenography
Title linkbaiting
31. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Aggregator
When we are more likely to conform
Site stickiness
32. Selling an additional category of products/solutions as a result of a customer's original purchase.
In game immersive advertising
Cross Selling
Product placement
RSS (Really Simple Syndication)
33. Original cntent that positions the sponsoring entity as a authority
Authority building content
Cookie
Your social brand
Demographics
34. The exposure of a clickable ad on a website to one individual person.
Impression:
Paid media
Cloud computing
Dynamic Content
35. Ability of a site to draw repeat visits and to keep people on a site
AJAX (Asynchronous Java Script and XML)
Site stickiness
Skyscraper
Culture of participation
36. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Click-Through-Rate (CTR)
Role of social media in the consumer purchase process
Conversion
Herding behavior
37. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
Benefits of engaging with your customers through online social channels
Resource hook
API (Application Programming Interface)
38. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Share tools
Medium (or channel)
Response Attribution
Social Commerce
39. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Cost Per Thousand (CPM)
Social news communities
Giveaway hook
Black Hat SEO
40. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Social Commerce
Organic Search
Direct Response
Benefits of engaging with your customers through online social channels
41. Refers to situations where consumers interact with others during a shopping event
Scalability
Social shopping
Click-Through-Rate (CTR)
Pillar content
42. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Reach
Landing Page
Digital native
Pay-Per-Impression
43. Occurs when people follow the behaviors of others
Handle squatting
Herding behavior
Mass media
Site stickiness
44. Those others view as knowledgeable sources of information
Social news communities
Vehicles
Power users
Pay-Per-Inclusion
45. Content that offers a claim about something of interest
Cross Selling
Advergaming
Research hook
Mass media
46. Media for which you assessed monetary fees
RON (Run of Network)
Search Engine Marketing (SEM)
Paid media
Title linkbaiting
47. Content that will entertain
Social proof
Humor hook
Vehicles
Click-Through-Rate (CTR)
48. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Wikis
Social networking sites
Giveaway hook
CGI (Common Gateway Interface)
49. Problem recognition - info search - alternative eval - purchase - post purchase eval
Steps in a shopping decision
Humor hook
Giveaway hook
Site stickiness
50. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Conformity
Scalability
Contrary hook
Advergaming
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