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Important Digital Marketing Vocab

  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.

2. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis

3. Automated software that combs through web sites to index web pages for search engines.

4. Occurs when people follow the behaviors of others

5. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.

6. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement

7. Original cntent that positions the sponsoring entity as a authority

8. Acronym representing a way to create real-time Web applications.

9. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling

10. Uses software to fine tune the offer and build intimacy with the customer

11. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.

12. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games

13. The ability to freely interact with other people and companies; open access to venues that allow users to share content

14. Google's pay-per-click advertiser program.

15. Typically educational content that readers use over time - save and share

16. May include text graphics video and sound but on a website

17. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers

18. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards

19. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.

20. The RSS or Atom feeds used by news aggregators.

21. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow

22. Anything that involves delivering hosted services online

23. This ad buying option places an ad at various places on one website.

24. Person who is frequently able to influence others

25. Consumers are happy/ unhappy posting about you with reviews of anysort

26. The visible - clickable text in a hyperlink typically used to indicate subject matter.

27. A link to your website from a different website.

28. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.

29. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a

30. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf

31. Refers to the process social media users undergo to categorize content according to their own folksonomy

32. Content written with the intent to be helpful to target audience

33. Content that refutes an accepted belief

34. Websites that host regularly updated content

35. Scores that people acting in the role of critics assign to something as an indicator

36. The degree to which the data in a database is accurate and consistent according to a data model and data type.

37. Content that offers a claim about something of interest

38. The hardware systems on which the game is played

39. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it

40. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.

41. Problem recognition - info search - alternative eval - purchase - post purchase eval

42. Media channels beyond the control of the company (word of mouth)

43. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.

44. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.

45. The means by which files are transferred from your computer directly to your website.

46. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.

47. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.

48. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness

49. The coding language used to create and link together documents and files on the internet.

50. A link that leads people to a different website from the one they are visiting.