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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






2. Host content but also typically feature video - photo etc. other than text






3. Original cntent that positions the sponsoring entity as a authority






4. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






5. Cost of advertising based on the number of clicks received.






6. Assessments with detailed comments about the object in question






7. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






8. Those that involve expert play to organize and value variables in the game system






9. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






10. A link to your website from a different website.






11. Automated software that combs through web sites to index web pages for search engines.






12. Google's pay-per-click advertiser program.






13. Anything that involves delivering hosted services online






14. Selling an additional category of products/solutions as a result of a customer's original purchase.






15. Content that will entertain






16. Sets of labels (tags) individuals choose in a way that makes sense to them






17. May include text graphics video and sound but on a website






18. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






19. Constantly wired in the network - always online






20. Attempt to depict real world sitiuations






21. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






22. Placement of a branded item in an entertainment property such as a television program - movie - or game.






23. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






24. Online word of mouth and very strong influence on consumer decision making






25. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






26. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






27. The way the game world is experienced






28. Content that promises something for free






29. The exposure of a clickable ad on a website to one individual person.






30. Ability of a site to draw repeat visits and to keep people on a site






31. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






32. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






33. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






34. Performative in that the player chooses an action that the game executes






35. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






36. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






37. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






38. The ability to attribute prospect behavior to the media that triggered the response.






39. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






40. Classifications that experts create






41. Websites that host regularly updated content






42. Change in beliefs or actions as a reaction to group pressure (real or imagined)






43. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






44. The coding language used to create and link together documents and files on the internet.






45. Media for which you assessed monetary fees






46. Share and promote online news






47. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






48. Save your bookmarks online so they are always available wherever you have online access






49. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






50. Number of people exposed to your message






Can you answer 50 questions in 15 minutes?



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