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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Host content but also typically feature video - photo etc. other than text






2. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






3. Performative in that the player chooses an action that the game executes






4. Consumers are happy/ unhappy posting about you with reviews of anysort






5. The degree to which the data in a database is accurate and consistent according to a data model and data type.






6. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






7. Save your bookmarks online so they are always available wherever you have online access






8. Games in which the players play a character role with the goal of completing a mission






9. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






10. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






11. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






12. The value added for all users by each individual user






13. The process by which display ads get placed on websites.






14. Information that people copy from other sources






15. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






16. Scores that people acting in the role of critics assign to something as an indicator






17. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






18. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






19. A link to your website from a different website.






20. Occurs when people follow the behaviors of others






21. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






22. The hardware systems on which the game is played






23. Media for which you assessed monetary fees






24. Selling an additional category of products/solutions as a result of a customer's original purchase.






25. Those that involve expert play to organize and value variables in the game system






26. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






27. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






28. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






29. Do not require all participants to immediately respond






30. Channels capable of two way communication on a small scale






31. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






32. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






33. A means of communication






34. The term used when people have clicked on or viewed a web page.






35. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






36. Content that offers a claim about something of interest






37. Content that promises something for free






38. Anything that involves delivering hosted services online






39. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






40. Uses software to fine tune the offer and build intimacy with the customer






41. The way the game world is experienced






42. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






43. Share and promote online news






44. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






45. The RSS or Atom feeds used by news aggregators.






46. The ability to attribute prospect behavior to the media that triggered the response.






47. May include text graphics video and sound but on a website






48. Refers to the process social media users undergo to categorize content according to their own folksonomy






49. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






50. Attention - Interest - Desire - and Action







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