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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Meta Tag
ROS (Run of Site)
Power users
Meme
2. Method of game play:
Genre
Anchor Text
Flagship content
Social Commerce
3. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Role playing games
Affinity
Cookie
Search Engine Marketing (SEM)
4. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
URL Tracking
Scalability
Data Hygiene
Meta Tag
5. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Media
Social media
Conversion
Cost Per Action (CPA)
6. Consumers are happy/ unhappy posting about you with reviews of anysort
API (Application Programming Interface)
RSS (Really Simple Syndication)
Reputation economy
Filler content
7. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Bases of social power
Meme
Social Commerce
Response Attribution
8. Games in which the players play a character role with the goal of completing a mission
Mass media
Advergaming
Role playing games
Best practices to leverage social reviews and ratings
9. This ad buying option places an ad at various places on one website.
Strategy games
ROS (Run of Site)
AJAX (Asynchronous Java Script and XML)
Core games
10. Cost of advertising based on the number of clicks received.
Exit Traffic
Cost Per Click (CPC)
Cross Selling
Cost Per Action (CPA)
11. The ability to attribute prospect behavior to the media that triggered the response.
Response Attribution
Interstitial Ads
Cost Per Click (CPC)
ROS (Run of Site)
12. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Demographics
Alternate reality game
AIDA
Power users
13. Content that offers a claim about something of interest
Social capital
Power users
Research hook
Milieu
14. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Profiling
Skyscraper
Resource hook
Unique Visitor
15. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social networking sites
Organic Search
Pay-Per-Click
Social media
16. Selling an additional category of products/solutions as a result of a customer's original purchase.
Meme
Cross Selling
Page View
Cloud computing
17. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Level of participation
Organic Search
Genre
In game immersive advertising
18. Scores that people acting in the role of critics assign to something as an indicator
Your social brand
Social proof
Click-Through-Rate (CTR)
Ratings
19. Assessments with detailed comments about the object in question
Role playing games
FTP (file transfer protocol)
Cost Per Action (CPA)
Reviews
20. Website measurement that records unique IP addresses as individual visitors.
Advergaming
Dynamic Content
Unique Visitor
Landing Page
21. Means of communication that can reach a large number of individuals
RON (Run of Network)
Asynchronous interactions
AJAX (Asynchronous Java Script and XML)
Mass media
22. Uses software to fine tune the offer and build intimacy with the customer
Hover/Floating Ads
Web 2.0
Social customer relationship management (crm)
Display ads
23. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Bases of social power
Rich-Media
Landing Page
Forums
24. Problem recognition - info search - alternative eval - purchase - post purchase eval
Skyscraper
Conversion
Simulation games
Steps in a shopping decision
25. The means by which files are transferred from your computer directly to your website.
Social capital
Role playing games
Spider
FTP (file transfer protocol)
26. Require a great time investment are highly immersive and demand advance skill
Landing Page
AIDA
Core games
Social proof
27. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Title linkbaiting
Marketing Qualified Lead (MQL)
Media Sharing sites
Page View
28. A web-based tool or desktop application that collects syndicated content.
Affinity
Feed
Aggregator
Buying Cycle
29. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Data Hygiene
Social customer relationship management (crm)
Social games
Pay-Per-Inclusion
30. Performative in that the player chooses an action that the game executes
Steps in a shopping decision
Action games
Resource hook
Perpetual beta
31. How much activity can a website handle - can it handle times of large visits
Scalability
Pillar content
Marketing Qualified Lead (MQL)
Simulation games
32. Ability of a site to draw repeat visits and to keep people on a site
Genre
Churn Rate
HTML (HyperText Markup Language)
Site stickiness
33. Save your bookmarks online so they are always available wherever you have online access
Social bookmarking sites
Handle squatting
Forums
Filler content
34. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Vehicles
Level of participation
Social Media Marketing
Benefits of engaging with your customers through online social channels
35. Classifications that experts create
Aggregation
Pay-Per-Inclusion
Social proof
Taxonomies
36. Acronym representing a way to create real-time Web applications.
Reputation capital
Alternate reality game
Opinion leader
AJAX (Asynchronous Java Script and XML)
37. Those others view as knowledgeable sources of information
Social networking sites
Power users
Expandable Ads
Above The Fold
38. A link that leads people to a different website from the one they are visiting.
Site stickiness
Outbound Link
Search Engine Marketing (SEM)
Ad Tracking
39. May include text graphics video and sound but on a website
Display ads
URL Tracking
Vehicles
Inbound Link
40. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Social Publishing
Pillar content
CGI (Common Gateway Interface)
Media
41. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Digital Body Language
Meta Tag
Giveaway hook
Best practices to leverage social reviews and ratings
42. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Ad Tracking
Outbound Link
Anchor Text
Search Engine Optimization (SEO)
43. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Digital native
Tags
Media Sharing sites
Earned media
44. Refers to the process social media users undergo to categorize content according to their own folksonomy
Marketing Qualified Lead (MQL)
Frequency
Tagging
Skyscraper
45. Persuades with the opinion or recommendation of an expert in the field
Perpetual beta
Authority
Tags
Folksonomies
46. Authority building content seminal pieces of work that shape the way people think
Authority
Spider
Flagship content
Opinion leader
47. Google's pay-per-click advertiser program.
Handle squatting
Adwords
Black Hat SEO
Impression:
48. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Platforms
Stenography
Alternate reality game
Cost Per Thousand (CPM)
49. Host content but also typically feature video - photo etc. other than text
Taxonomies
Above The Fold
Media Sharing sites
Social ads
50. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Social shopping
Inbound Link
Role of social media in the consumer purchase process
Social ads