Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






2. Ads that appear between web pages (before the browser displays a new page).






3. Assessments with detailed comments about the object in question






4. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






5. The ability to attribute prospect behavior to the media that triggered the response.






6. The RSS or Atom feeds used by news aggregators.






7. Content that offers a claim about something of interest






8. The coding language used to create and link together documents and files on the internet.






9. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






10. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






11. Means of communication that can reach a large number of individuals






12. The way the game world is experienced






13. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






14. The hardware systems on which the game is played






15. Cost of advertising based on the number of clicks received.






16. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






17. Oldest venue of social media that are ineractive versions of community bulletin boards






18. Require a great time investment are highly immersive and demand advance skill






19. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






20. Refers to situations where consumers interact with others during a shopping event






21. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






22. Sites with aid in the dissemination of content to an audience:






23. The visual nature of the game such as science fiction - fantasy horror and retro






24. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






25. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






26. Typically educational content that readers use over time - save and share






27. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






28. The ability to freely interact with other people and companies; open access to venues that allow users to share content






29. Content that promises something for free






30. Websites that host regularly updated content






31. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






32. Content written with the intent to be helpful to target audience






33. Media channels beyond the control of the company (word of mouth)






34. Careful crafting of a title that markets the content






35. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






36. The value added for all users by each individual user






37. Channels capable of two way communication on a small scale






38. Website measurement that records unique IP addresses as individual visitors.






39. Those that involve expert play to organize and value variables in the game system






40. Content that will entertain






41. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






42. Acronym representing a way to create real-time Web applications.






43. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






44. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






45. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






46. Information that people copy from other sources






47. Games in which the players play a character role with the goal of completing a mission






48. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






49. Classifications that experts create






50. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d