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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Means of communication that can reach a large number of individuals
Rich-Media
Level of participation
Expandable Ads
Mass media
2. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social networking sites
Media Sharing sites
Level of participation
Cookie
3. The term used when people have clicked on or viewed a web page.
Title linkbaiting
Page View
Spider
Power users
4. Content that promises something for free
Role of social media in the consumer purchase process
Benefits of engaging with your customers through online social channels
Giveaway hook
Social proof
5. Accumulated resources whose value flows to people as a result of their access to others
Giveaway hook
Authority building content
Cost Per Action (CPA)
Social capital
6. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Reputation capital
Medium (or channel)
Hover/Floating Ads
Scalability
7. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Advergaming
Earned media
Wikis
AJAX (Asynchronous Java Script and XML)
8. Ads that appear between web pages (before the browser displays a new page).
Synchronous interactions
Response Attribution
Wikis
Interstitial Ads
9. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Conversion
Forums
Research hook
Churn Rate
10. Change in beliefs or actions as a reaction to group pressure (real or imagined)
RSS (Really Simple Syndication)
Mode
Conformity
Direct Response
11. Sets of labels (tags) individuals choose in a way that makes sense to them
Humor hook
Folksonomies
When we are more likely to conform
Earned media
12. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Expandable Ads
Buying Cycle
Social customer relationship management (crm)
Medium (or channel)
13. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Social Publishing
EPV (Earnings Per Visitor)
Product placement
Aggregation
14. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Page View
Product placement
RSS (Really Simple Syndication)
Genre
15. The shortcuts our brains take when we process information
Wikis
Cognitive bias
Best practices to leverage social reviews and ratings
Your social brand
16. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Role of social media in the consumer purchase process
Authority
Affinity
Bases of social power
17. Anything that involves delivering hosted services online
Blogs
Search Engine Optimization (SEO)
Organic Search
Cloud computing
18. Oldest venue of social media that are ineractive versions of community bulletin boards
Ad Serving
Forums
Resource hook
Cross Selling
19. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Click-Through-Rate (CTR)
Meme
Cost Per Thousand (CPM)
Reviews
20. Classifications that experts create
Social media
Taxonomies
Product placement
Data Hygiene
21. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Earned media
Your social brand
Site stickiness
Best practices to leverage social reviews and ratings
22. This ad buying option places ads on several networked websites.
RON (Run of Network)
Unique Visitor
Cost Per Thousand (CPM)
Taxonomies
23. Handle: your user name in a social community
Split-Run
ROS (Run of Site)
Your social brand
Power users
24. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Buying Cycle
Profiling
Adsense
Impression:
25. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Mass media
ASP (Active Server Pages):
Meme
Reach
26. A link that leads people to a different website from the one they are visiting.
Outbound Link
Pay-Per-Inclusion
Rich-Media
Authority
27. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Ad Tracking
Cost Per Click (CPC)
Bases of social power
Culture of participation
28. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Mass media
FTP (file transfer protocol)
Stenography
Online Ads/Banner Ads
29. The visible - clickable text in a hyperlink typically used to indicate subject matter.
CGI (Common Gateway Interface)
Recommendations and referrals
Conformity
Anchor Text
30. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Social capital
Churn Rate
When we are more likely to conform
Organic Search
31. Avg number of times someone is exposed to your message
Research hook
Data Hygiene
Frequency
Role of social media in the consumer purchase process
32. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
ASP (Active Server Pages):
Exit Traffic
Tagging
33. Within each medium - marketers can choose these specifically to place a message
Vehicles
Social bookmarking sites
Exit Traffic
Digital native
34. Sites with aid in the dissemination of content to an audience:
Aggregation
Search Engine Marketing (SEM)
Cross Selling
Social Publishing
35. Save your bookmarks online so they are always available wherever you have online access
Unique Visitor
Social bookmarking sites
Culture of participation
Social media
36. Occur in real time
Landing Page
Tags
RSS (Really Simple Syndication)
Synchronous interactions
37. Attention - Interest - Desire - and Action
Cost Per Action (CPA)
AIDA
Reputation economy
Profiling
38. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Culture of participation
Authority building content
Split-Run
Humor hook
39. Selling an additional category of products/solutions as a result of a customer's original purchase.
Skyscraper
Rich-Media
Cross Selling
Page View
40. The way the game world is experienced
Mode
Adsense
Bases of social power
Product placement
41. When an advertiser pays for their online ad based on the number of views.
Network effect
Pay-Per-Impression
Social capital
Online Ads/Banner Ads
42. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Skyscraper
Recommendations and referrals
Alternate reality game
Taxonomies
43. Content that refutes an accepted belief
Dynamic Content
Social media
Contrary hook
Meta Tag
44. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Synchronous interactions
Paid media
Role of social media in the consumer purchase process
Casual games
45. A link to your website from a different website.
Inbound Link
Reputation economy
Personal media
Ratings
46. Information that people copy from other sources
Black Hat SEO
Your social brand
Other referral tools
Filler content
47. The hardware systems on which the game is played
Platforms
Core games
API (Application Programming Interface)
Adsense
48. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Pay-Per-Impression
Resource hook
URL Tracking
Pay-Per-Inclusion
49. The coding language used to create and link together documents and files on the internet.
Genre
Spider
Direct Response
HTML (HyperText Markup Language)
50. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Cookie
Adsense
ASP (Active Server Pages):
Social communities