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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media for which you assessed monetary fees






2. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






3. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






4. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






5. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






6. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






7. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






8. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






9. The shortcuts our brains take when we process information






10. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






11. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






12. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






13. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






14. Classifications that experts create






15. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






16. Media channels beyond the control of the company (word of mouth)






17. Automated software that combs through web sites to index web pages for search engines.






18. The ability to attribute prospect behavior to the media that triggered the response.






19. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






20. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






21. Number of people exposed to your message






22. Accumulated resources whose value flows to people as a result of their access to others






23. Sites with aid in the dissemination of content to an audience:






24. The RSS or Atom feeds used by news aggregators.






25. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






26. Those that involve expert play to organize and value variables in the game system






27. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






28. Refers to situations where consumers interact with others during a shopping event






29. Person who is frequently able to influence others






30. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






31. Refers to the process social media users undergo to categorize content according to their own folksonomy






32. Do not require all participants to immediately respond






33. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






34. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






35. Occurs when people follow the behaviors of others






36. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






37. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






38. Performative in that the player chooses an action that the game executes






39. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






40. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






41. Means of communication that can reach a large number of individuals






42. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






43. The exposure of a clickable ad on a website to one individual person.






44. Careful crafting of a title that markets the content






45. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






46. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






47. How much activity can a website handle - can it handle times of large visits






48. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






49. The hardware systems on which the game is played






50. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a