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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Games in which the players play a character role with the goal of completing a mission






2. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






3. Authority building content seminal pieces of work that shape the way people think






4. Cost of advertising based on the number of clicks received.






5. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






6. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






7. Occur in real time






8. A link that leads people to a different website from the one they are visiting.






9. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






10. Media channels the brand controls






11. When an advertiser pays for their online ad based on the number of views.






12. Content that refutes an accepted belief






13. Sites with aid in the dissemination of content to an audience:






14. Websites that host regularly updated content






15. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






16. The use of a digital brand name by someone who does not have legit claim to the name






17. Attention - Interest - Desire - and Action






18. Software that is routinely updated like an app






19. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






20. Typically educational content that readers use over time - save and share






21. Selling an additional category of products/solutions as a result of a customer's original purchase.






22. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






23. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






24. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






25. Media for which you assessed monetary fees






26. The hardware systems on which the game is played






27. The RSS or Atom feeds used by news aggregators.






28. Content written with the intent to be helpful to target audience






29. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






30. Attempt to depict real world sitiuations






31. Content that offers a claim about something of interest






32. Scores that people acting in the role of critics assign to something as an indicator






33. Host content but also typically feature video - photo etc. other than text






34. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






35. The coding language used to create and link together documents and files on the internet.






36. The means by which files are transferred from your computer directly to your website.






37. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






38. Careful crafting of a title that markets the content






39. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






40. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






41. This ad buying option places an ad at various places on one website.






42. Those that involve expert play to organize and value variables in the game system






43. Occurs when people follow the behaviors of others






44. Sets of labels (tags) individuals choose in a way that makes sense to them






45. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






46. How much activity can a website handle - can it handle times of large visits






47. Channels capable of two way communication on a small scale






48. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






49. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






50. Placement of a branded item in an entertainment property such as a television program - movie - or game.







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