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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Pay-Per-Click
Media Sharing sites
Authority
Advergaming
2. Belief that when a lot of people select one option then it must be the right option
Folksonomies
Social proof
Contrary hook
Social ads
3. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Ad Tracking
ASP (Active Server Pages):
Reviews
Giveaway hook
4. Crosses the boundaries of mass and personal media
Filler content
Simulation games
Vehicles
Social media
5. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Personal media
Benefits of engaging with your customers through online social channels
Social media
Black Hat SEO
6. Websites that host regularly updated content
Social ads
Social proof
Reviews
Blogs
7. Media channels beyond the control of the company (word of mouth)
Media Sharing sites
Earned media
Folksonomies
CGI (Common Gateway Interface)
8. The interface that allows one computer system or application to communicate and exchange data with another.
Search Engine Optimization (SEO)
Aggregator
API (Application Programming Interface)
Expandable Ads
9. Those that involve expert play to organize and value variables in the game system
Strategy games
Digital Body Language
Cookie
Mode
10. Ads that appear between web pages (before the browser displays a new page).
Interstitial Ads
Humor hook
Platforms
Conversion
11. Google's pay-per-click advertiser program.
Cost Per Action (CPA)
Bases of social power
Social media
Adwords
12. The use of a digital brand name by someone who does not have legit claim to the name
URL Tracking
Handle squatting
Humor hook
Profiling
13. Anything that involves delivering hosted services online
Social networking sites
Feed
Cloud computing
Resource hook
14. Ability of a site to draw repeat visits and to keep people on a site
Humor hook
Blogs
Recommendations and referrals
Site stickiness
15. Software that is routinely updated like an app
Cost Per Click (CPC)
Perpetual beta
Level of participation
Resource hook
16. Within each medium - marketers can choose these specifically to place a message
Pay-Per-Click
Power users
Medium (or channel)
Vehicles
17. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Milieu
Wikis
Role playing games
Adsense
18. Content written with the intent to be helpful to target audience
Resource hook
Casual games
Vehicles
Aggregation
19. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Stenography
Social media
Site stickiness
ROS (Run of Site)
20. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
CGI (Common Gateway Interface)
Role of social media in the consumer purchase process
Social capital
Conversion
21. Performative in that the player chooses an action that the game executes
Product placement
Action games
Conversion
Folksonomies
22. Uses software to fine tune the offer and build intimacy with the customer
Ad Tracking
Meme
Social proof
Social customer relationship management (crm)
23. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Resource hook
When we are more likely to conform
Social networking sites
Role playing games
24. Host content but also typically feature video - photo etc. other than text
Social communities
Media Sharing sites
Social bookmarking sites
Ad Tracking
25. The coding language used to create and link together documents and files on the internet.
Churn Rate
Strategy games
Above The Fold
HTML (HyperText Markup Language)
26. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Simulation games
Social media
In game immersive advertising
Mode
27. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Power users
CGI (Common Gateway Interface)
Casual games
28. Acronym representing a way to create real-time Web applications.
Unique Visitor
Demographics
AJAX (Asynchronous Java Script and XML)
Pay-Per-Lead
29. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
AJAX (Asynchronous Java Script and XML)
Earned media
Direct Response
Conversion
30. The exposure of a clickable ad on a website to one individual person.
Genre
Social Media Marketing
ASP (Active Server Pages):
Impression:
31. Method of game play:
Unique Visitor
Genre
Medium (or channel)
Rich-Media
32. Assessments with detailed comments about the object in question
Reviews
Culture of participation
Digital native
Strategy games
33. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Authority building content
CGI (Common Gateway Interface)
Social bookmarking sites
Social proof
34. Attention - Interest - Desire - and Action
AIDA
Social ads
Aggregator
Profiling
35. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
In-game advertising
Pay-Per-Impression
Conversion
Frequency
36. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Research hook
Aggregation
Social media
Reach
37. The visual nature of the game such as science fiction - fantasy horror and retro
Milieu
HTML (HyperText Markup Language)
Asynchronous interactions
Wikis
38. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
When we are more likely to conform
Giveaway hook
Platforms
Outbound Link
39. Means of communication that can reach a large number of individuals
Hover/Floating Ads
Social Publishing
Mass media
Above The Fold
40. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Owned media
Expandable Ads
FTP (file transfer protocol)
Meme
41. How much activity can a website handle - can it handle times of large visits
Data Hygiene
Pay-Per-Inclusion
Site stickiness
Scalability
42. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Level of participation
Adsense
Folksonomies
Data Hygiene
43. Content that offers a claim about something of interest
Research hook
Social shopping
Other referral tools
Social media
44. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Social capital
Search Engine Optimization (SEO)
Rich-Media
Taxonomies
45. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Humor hook
Advergaming
Other referral tools
RSS (Really Simple Syndication)
46. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Personal media
HTML (HyperText Markup Language)
ASP (Active Server Pages):
Meta Tag
47. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Aggregation
Mass media
Social media
Interstitial Ads
48. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Social bookmarking sites
Genre
Authority building content
Cost Per Action (CPA)
49. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Profiling
Black Hat SEO
Digital Body Language
Dynamic Content
50. Handle: your user name in a social community
Stenography
Vehicles
Your social brand
Feed