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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads that appear between web pages (before the browser displays a new page).






2. Cost of advertising based on the number of clicks received.






3. Games in which the players play a character role with the goal of completing a mission






4. The means by which files are transferred from your computer directly to your website.






5. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






6. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






7. Media channels beyond the control of the company (word of mouth)






8. Uses software to fine tune the offer and build intimacy with the customer






9. Occurs when people follow the behaviors of others






10. The use of a digital brand name by someone who does not have legit claim to the name






11. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






12. Refers to situations where consumers interact with others during a shopping event






13. Placement of a branded item in an entertainment property such as a television program - movie - or game.






14. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






15. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






16. Attention - Interest - Desire - and Action






17. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






18. Sites with aid in the dissemination of content to an audience:






19. The ability to freely interact with other people and companies; open access to venues that allow users to share content






20. Ability of a site to draw repeat visits and to keep people on a site






21. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






22. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






23. The process by which display ads get placed on websites.






24. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






25. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






26. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






27. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






28. Assessments with detailed comments about the object in question






29. Content that will entertain






30. Oldest venue of social media that are ineractive versions of community bulletin boards






31. The way the game world is experienced






32. The hardware systems on which the game is played






33. How much activity can a website handle - can it handle times of large visits






34. Websites that host regularly updated content






35. A link that leads people to a different website from the one they are visiting.






36. Software that is routinely updated like an app






37. Content written with the intent to be helpful to target audience






38. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






39. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






40. Share and promote online news






41. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






42. Information that people copy from other sources






43. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






44. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






45. Website measurement that records unique IP addresses as individual visitors.






46. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






47. Belief that when a lot of people select one option then it must be the right option






48. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






49. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






50. A means of communication