Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Host content but also typically feature video - photo etc. other than text






2. Classifications that experts create






3. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






4. Paying to acquire leads from an outside party at a set rate or amount per lead.






5. Attention - Interest - Desire - and Action






6. The RSS or Atom feeds used by news aggregators.






7. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






8. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






9. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






10. May include text graphics video and sound but on a website






11. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






12. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






13. Crosses the boundaries of mass and personal media






14. Occur in real time






15. Change in beliefs or actions as a reaction to group pressure (real or imagined)






16. How much activity can a website handle - can it handle times of large visits






17. The hardware systems on which the game is played






18. The process by which display ads get placed on websites.






19. Content written with the intent to be helpful to target audience






20. Avg number of times someone is exposed to your message






21. Attempt to depict real world sitiuations






22. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






23. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






24. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






25. Belief that when a lot of people select one option then it must be the right option






26. Those others view as knowledgeable sources of information






27. Constantly wired in the network - always online






28. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






29. Media channels beyond the control of the company (word of mouth)






30. Games in which the players play a character role with the goal of completing a mission






31. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






32. The ability to attribute prospect behavior to the media that triggered the response.






33. Information that people copy from other sources






34. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






35. Save your bookmarks online so they are always available wherever you have online access






36. Consumers are happy/ unhappy posting about you with reviews of anysort






37. Google's pay-per-click advertiser program.






38. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






39. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






40. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






41. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






42. A means of communication






43. The visual nature of the game such as science fiction - fantasy horror and retro






44. Websites that host regularly updated content






45. A web-based tool or desktop application that collects syndicated content.






46. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






47. Online word of mouth and very strong influence on consumer decision making






48. Acronym representing a way to create real-time Web applications.






49. Website measurement that records unique IP addresses as individual visitors.






50. The way the game world is experienced