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Test your basic knowledge |
Important Digital Marketing Vocab
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Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Paying to acquire leads from an outside party at a set rate or amount per lead.
Pay-Per-Lead
Blogs
Above The Fold
Authority building content
2. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Casual games
Flagship content
Milieu
Split-Run
3. Typically educational content that readers use over time - save and share
Pillar content
Contrary hook
Interstitial Ads
Conformity
4. Crosses the boundaries of mass and personal media
Media
Share tools
Expandable Ads
Social media
5. Handle: your user name in a social community
Product placement
In-game advertising
In game immersive advertising
Your social brand
6. A web-based tool or desktop application that collects syndicated content.
Title linkbaiting
Aggregator
HTML (HyperText Markup Language)
Display ads
7. This ad buying option places an ad at various places on one website.
ROS (Run of Site)
API (Application Programming Interface)
When we are more likely to conform
Outbound Link
8. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Impression:
Social bookmarking sites
RON (Run of Network)
Online Ads/Banner Ads
9. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
FTP (file transfer protocol)
Cost Per Action (CPA)
Pay-Per-Lead
Reviews
10. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Pillar content
Authority building content
Social bookmarking sites
Social Commerce
11. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Other referral tools
Advergaming
Your social brand
Cost Per Action (CPA)
12. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Level of participation
Cost Per Action (CPA)
Social communities
Pillar content
13. The visual nature of the game such as science fiction - fantasy horror and retro
Giveaway hook
Recommendations and referrals
Milieu
Buying Cycle
14. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Ad Tracking
Search Engine Marketing (SEM)
EPV (Earnings Per Visitor)
Conformity
15. Belief that when a lot of people select one option then it must be the right option
Social proof
Hover/Floating Ads
Paid media
Dynamic Content
16. A link that leads people to a different website from the one they are visiting.
Outbound Link
Pillar content
Impression:
Forums
17. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Advergaming
Filler content
Social games
Social ads
18. Oldest venue of social media that are ineractive versions of community bulletin boards
Earned media
CGI (Common Gateway Interface)
Forums
Pay-Per-Click
19. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Wikis
Social media
Asynchronous interactions
Exit Traffic
20. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Different forms of social media
Black Hat SEO
URL Tracking
Opinion leader
21. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Meme
Media Sharing sites
Stenography
Social Media Marketing
22. The term used when people have clicked on or viewed a web page.
Social proof
Page View
In game immersive advertising
Marketing Qualified Lead (MQL)
23. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Medium (or channel)
Mass media
Wikis
Pay-Per-Click
24. Content that offers a claim about something of interest
Your social brand
Research hook
When we are more likely to conform
Vehicles
25. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Above The Fold
Title linkbaiting
Alternate reality game
Recommendations and referrals
26. Channels capable of two way communication on a small scale
Different forms of social media
Recommendations and referrals
API (Application Programming Interface)
Personal media
27. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Conformity
Share tools
Filler content
28. Websites that host regularly updated content
Blogs
Level of participation
Humor hook
Authority
29. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Social Publishing
Pillar content
Giveaway hook
Cost Per Thousand (CPM)
30. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
Cost Per Action (CPA)
Recommendations and referrals
Mass media
31. Accumulated resources whose value flows to people as a result of their access to others
Mode
Digital native
Social capital
Outbound Link
32. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Split-Run
Aggregation
Media Sharing sites
Churn Rate
33. Content written with the intent to be helpful to target audience
Mode
Cloud computing
Unique Visitor
Resource hook
34. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Ad Tracking
Wikis
Cookie
Cognitive bias
35. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Taxonomies
Meta Tag
Ad Serving
Online Ads/Banner Ads
36. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Opinion leader
Wikis
Click-Through-Rate (CTR)
Recommendations and referrals
37. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Rich-Media
Role playing games
AJAX (Asynchronous Java Script and XML)
Reputation economy
38. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Landing Page
EPV (Earnings Per Visitor)
Direct Response
Conversion
39. Uses software to fine tune the offer and build intimacy with the customer
Social communities
Ratings
AJAX (Asynchronous Java Script and XML)
Social customer relationship management (crm)
40. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
URL Tracking
Spider
Churn Rate
Recommendations and referrals
41. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Buying Cycle
Demographics
Ad Serving
Page View
42. Information that people copy from other sources
Cost Per Click (CPC)
Expandable Ads
Filler content
Hover/Floating Ads
43. A link to your website from a different website.
Inbound Link
API (Application Programming Interface)
Cross Selling
Social news communities
44. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Filler content
Resource hook
Casual games
AIDA
45. Sites with aid in the dissemination of content to an audience:
Authority
Social Publishing
Forums
Black Hat SEO
46. Content that promises something for free
Earned media
Level of participation
Social capital
Giveaway hook
47. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Flagship content
Adsense
In game immersive advertising
Perpetual beta
48. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Advergaming
Role playing games
CGI (Common Gateway Interface)
ASP (Active Server Pages):
49. Number of people exposed to your message
Site stickiness
Inbound Link
Impression:
Reach
50. May include text graphics video and sound but on a website
Social communities
Display ads
ROS (Run of Site)
Folksonomies