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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






2. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






3. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






4. The interface that allows one computer system or application to communicate and exchange data with another.






5. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






6. The ability to freely interact with other people and companies; open access to venues that allow users to share content






7. A link that leads people to a different website from the one they are visiting.






8. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






9. Sets of labels (tags) individuals choose in a way that makes sense to them






10. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






11. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






12. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






13. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






14. Attention - Interest - Desire - and Action






15. Media for which you assessed monetary fees






16. Assessments with detailed comments about the object in question






17. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






18. Website measurement that records unique IP addresses as individual visitors.






19. Content that promises something for free






20. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






21. Scores that people acting in the role of critics assign to something as an indicator






22. Performative in that the player chooses an action that the game executes






23. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






24. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






25. This ad buying option places an ad at various places on one website.






26. The shortcuts our brains take when we process information






27. Selling an additional category of products/solutions as a result of a customer's original purchase.






28. Consumers are happy/ unhappy posting about you with reviews of anysort






29. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






30. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






31. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






32. Refers to situations where consumers interact with others during a shopping event






33. Number of people exposed to your message






34. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






35. A web-based tool or desktop application that collects syndicated content.






36. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






37. Content written with the intent to be helpful to target audience






38. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






39. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






40. When an advertiser pays for their online ad based on the number of views.






41. The visual nature of the game such as science fiction - fantasy horror and retro






42. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






43. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






44. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






45. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






46. Uses software to fine tune the offer and build intimacy with the customer






47. Occur in real time






48. Ads that appear between web pages (before the browser displays a new page).






49. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






50. Require a great time investment are highly immersive and demand advance skill