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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When an advertiser pays for their online ad based on the number of views.






2. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






3. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






4. Those that involve expert play to organize and value variables in the game system






5. A link to your website from a different website.






6. Save your bookmarks online so they are always available wherever you have online access






7. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






8. Avg number of times someone is exposed to your message






9. Handle: your user name in a social community






10. The term used when people have clicked on or viewed a web page.






11. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






12. The visual nature of the game such as science fiction - fantasy horror and retro






13. Means of communication that can reach a large number of individuals






14. Classifications that experts create






15. Share and promote online news






16. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






17. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






18. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






19. The ability to attribute prospect behavior to the media that triggered the response.






20. Number of people exposed to your message






21. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






22. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






23. Ads that appear between web pages (before the browser displays a new page).






24. Scores that people acting in the role of critics assign to something as an indicator






25. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






26. Content written with the intent to be helpful to target audience






27. Interactive social system that is available to users 24/7






28. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






29. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






30. The hardware systems on which the game is played






31. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






32. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






33. The electronic/online activity of prospects






34. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






35. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






36. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






37. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






38. Content that will entertain






39. Content that promises something for free






40. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






41. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






42. Online word of mouth and very strong influence on consumer decision making






43. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






44. Attempt to depict real world sitiuations






45. Sites with aid in the dissemination of content to an audience:






46. Media for which you assessed monetary fees






47. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






48. Paying to acquire leads from an outside party at a set rate or amount per lead.






49. Consumers are happy/ unhappy posting about you with reviews of anysort






50. Method of game play: