SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Automated software that combs through web sites to index web pages for search engines.
Handle squatting
Data Hygiene
Spider
Cognitive bias
2. Games in which the players play a character role with the goal of completing a mission
API (Application Programming Interface)
Contrary hook
Role playing games
Feed
3. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Cloud computing
Wikis
Data Hygiene
Dynamic Content
4. Sets of labels (tags) individuals choose in a way that makes sense to them
Pay-Per-Impression
Folksonomies
Unique Visitor
Web 2.0
5. Method of game play:
Conformity
Social capital
Genre
Affinity
6. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
In game immersive advertising
Marketing Qualified Lead (MQL)
HTML (HyperText Markup Language)
Social Publishing
7. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Conformity
Role of social media in the consumer purchase process
Paid media
Data Hygiene
8. Sites with aid in the dissemination of content to an audience:
Direct Response
Social Publishing
Perpetual beta
Role playing games
9. Content that promises something for free
Giveaway hook
Best practices to leverage social reviews and ratings
Response Attribution
Interstitial Ads
10. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
EPV (Earnings Per Visitor)
Meme
Reach
Aggregation
11. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Mode
Pillar content
Role of social media in the consumer purchase process
Reputation economy
12. A link that leads people to a different website from the one they are visiting.
Outbound Link
Personal media
Cognitive bias
Simulation games
13. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
In-game advertising
RSS (Really Simple Syndication)
Skyscraper
When we are more likely to conform
14. Online word of mouth and very strong influence on consumer decision making
Mass media
Word of mouse
Pay-Per-Impression
Hover/Floating Ads
15. Require a great time investment are highly immersive and demand advance skill
Social ads
Core games
Response Attribution
Rich-Media
16. Typically educational content that readers use over time - save and share
Scalability
Pillar content
RSS (Really Simple Syndication)
Different forms of social media
17. Website measurement that records unique IP addresses as individual visitors.
Unique Visitor
Marketing Qualified Lead (MQL)
Authority building content
Action games
18. Anything that involves delivering hosted services online
Cloud computing
Page View
Bases of social power
Spider
19. Interactive social system that is available to users 24/7
Hover/Floating Ads
Web 2.0
Personal media
Synchronous interactions
20. Media channels beyond the control of the company (word of mouth)
Cross Selling
Earned media
Social proof
Media Sharing sites
21. Do not require all participants to immediately respond
Pay-Per-Inclusion
Dynamic Content
RSS (Really Simple Syndication)
Asynchronous interactions
22. Cost of advertising based on the number of clicks received.
Cost Per Click (CPC)
ASP (Active Server Pages):
Social shopping
In game immersive advertising
23. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Product placement
Impression:
Cognitive bias
Cost Per Thousand (CPM)
24. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Social Commerce
Social Publishing
Best practices to leverage social reviews and ratings
Mode
25. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Cost Per Thousand (CPM)
Social ads
Tags
RSS (Really Simple Syndication)
26. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Digital native
Your social brand
Exit Traffic
27. Performative in that the player chooses an action that the game executes
Asynchronous interactions
Action games
Contrary hook
Split-Run
28. May include text graphics video and sound but on a website
Display ads
Culture of participation
Unique Visitor
Marketing Qualified Lead (MQL)
29. Websites that host regularly updated content
Blogs
Earned media
Product placement
Search Engine Marketing (SEM)
30. Content written with the intent to be helpful to target audience
Milieu
Your social brand
Social proof
Resource hook
31. The interface that allows one computer system or application to communicate and exchange data with another.
API (Application Programming Interface)
Culture of participation
Inbound Link
Stenography
32. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Social media
Folksonomies
Different forms of social media
33. The exposure of a clickable ad on a website to one individual person.
Expandable Ads
Impression:
Other referral tools
Share tools
34. Attention - Interest - Desire - and Action
Wikis
AIDA
Best practices to leverage social reviews and ratings
Demographics
35. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Cookie
Media Sharing sites
Social media
Expandable Ads
36. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Page View
Frequency
Social customer relationship management (crm)
Hover/Floating Ads
37. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Media Sharing sites
Organic Search
Genre
Split-Run
38. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Response Attribution
Different forms of social media
Folksonomies
CGI (Common Gateway Interface)
39. Software that is routinely updated like an app
Platforms
Owned media
Ad Serving
Perpetual beta
40. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Alternate reality game
Conformity
Anchor Text
Contrary hook
41. Ability of a site to draw repeat visits and to keep people on a site
Cookie
Digital native
Site stickiness
Cloud computing
42. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Adsense
Feed
Meme
Different forms of social media
43. Channels capable of two way communication on a small scale
Personal media
Split-Run
Feed
Mode
44. How much activity can a website handle - can it handle times of large visits
Anchor Text
Your social brand
Scalability
Reviews
45. Oldest venue of social media that are ineractive versions of community bulletin boards
Social Commerce
Adwords
Forums
Social shopping
46. Paying to acquire leads from an outside party at a set rate or amount per lead.
Pay-Per-Lead
Asynchronous interactions
Mass media
Inbound Link
47. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Vehicles
Expandable Ads
Giveaway hook
Landing Page
48. The process by which display ads get placed on websites.
API (Application Programming Interface)
Ad Serving
Inbound Link
Opinion leader
49. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social customer relationship management (crm)
Social games
Taxonomies
RON (Run of Network)
50. This ad buying option places an ad at various places on one website.
ROS (Run of Site)
Earned media
Authority
Research hook