Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






2. How much activity can a website handle - can it handle times of large visits






3. The coding language used to create and link together documents and files on the internet.






4. Channels capable of two way communication on a small scale






5. Interactive social system that is available to users 24/7






6. Media for which you assessed monetary fees






7. Classifications that experts create






8. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






9. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






10. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






11. Save your bookmarks online so they are always available wherever you have online access






12. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






13. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






14. When an advertiser pays for their online ad based on the number of views.






15. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






16. Those that involve expert play to organize and value variables in the game system






17. Those others view as knowledgeable sources of information






18. The use of a digital brand name by someone who does not have legit claim to the name






19. Content that promises something for free






20. Online word of mouth and very strong influence on consumer decision making






21. Belief that when a lot of people select one option then it must be the right option






22. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






23. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






24. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






25. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






26. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






27. Share and promote online news






28. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






29. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






30. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






31. Occurs when people follow the behaviors of others






32. Consumers are happy/ unhappy posting about you with reviews of anysort






33. The ability to freely interact with other people and companies; open access to venues that allow users to share content






34. The term used when people have clicked on or viewed a web page.






35. The visible - clickable text in a hyperlink typically used to indicate subject matter.






36. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






37. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






38. The value added for all users by each individual user






39. Number of people exposed to your message






40. Website measurement that records unique IP addresses as individual visitors.






41. Persuades with the opinion or recommendation of an expert in the field






42. Require a great time investment are highly immersive and demand advance skill






43. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






44. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






45. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






46. Ads that appear between web pages (before the browser displays a new page).






47. Google's pay-per-click advertiser program.






48. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






49. Software that is routinely updated like an app






50. May include text graphics video and sound but on a website







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests