SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Means of communication that can reach a large number of individuals
Recommendations and referrals
Interstitial Ads
Mass media
Expandable Ads
2. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Mode
API (Application Programming Interface)
Tags
AJAX (Asynchronous Java Script and XML)
3. Games in which the players play a character role with the goal of completing a mission
Role playing games
Tags
Digital native
Cookie
4. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
In-game advertising
Wikis
Milieu
Meme
5. Content that will entertain
Alternate reality game
Social communities
Humor hook
Giveaway hook
6. Share and promote online news
Social news communities
Earned media
Digital Body Language
Authority building content
7. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Pay-Per-Impression
Social networking sites
Cookie
Social proof
8. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
AJAX (Asynchronous Java Script and XML)
Cross Selling
Different forms of social media
Perpetual beta
9. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Social games
Research hook
Reviews
Online Ads/Banner Ads
10. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Churn Rate
RSS (Really Simple Syndication)
Earned media
Affinity
11. Crosses the boundaries of mass and personal media
Aggregator
Authority building content
Social Media Marketing
Social media
12. Assessments with detailed comments about the object in question
Social ads
Taxonomies
Conformity
Reviews
13. Method of game play:
Genre
Contrary hook
Research hook
When we are more likely to conform
14. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Black Hat SEO
ASP (Active Server Pages):
Reputation capital
Network effect
15. Those others view as knowledgeable sources of information
Pillar content
Power users
Contrary hook
Social networking sites
16. Paying to acquire leads from an outside party at a set rate or amount per lead.
Conversion
Social Media Marketing
Pay-Per-Lead
Data Hygiene
17. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Adsense
Flagship content
Authority building content
Organic Search
18. Attempt to depict real world sitiuations
Simulation games
Social bookmarking sites
Reputation economy
Cost Per Action (CPA)
19. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social media
Role playing games
Research hook
Inbound Link
20. Handle: your user name in a social community
Skyscraper
Your social brand
Online Ads/Banner Ads
Social proof
21. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Casual games
Social communities
When we are more likely to conform
Flagship content
22. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
Reach
Social ads
In-game advertising
23. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Steps in a shopping decision
Split-Run
Scalability
Social media
24. The exposure of a clickable ad on a website to one individual person.
Dynamic Content
Impression:
Online Ads/Banner Ads
Core games
25. May include text graphics video and sound but on a website
Frequency
Display ads
Simulation games
Pay-Per-Impression
26. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Digital native
Stenography
Direct Response
Reputation economy
27. Content that refutes an accepted belief
Aggregator
Simulation games
Power users
Contrary hook
28. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Landing Page
Benefits of engaging with your customers through online social channels
In-game advertising
Search Engine Optimization (SEO)
29. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
Social shopping
Tags
Pay-Per-Click
30. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Social ads
Contrary hook
Mass media
Social networking sites
31. Software that is routinely updated like an app
Adwords
Share tools
Perpetual beta
Recommendations and referrals
32. Occur in real time
Product placement
Synchronous interactions
Cookie
Core games
33. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Advergaming
Filler content
Bases of social power
Data Hygiene
34. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Rich-Media
Meta Tag
Pay-Per-Inclusion
Flagship content
35. A link to your website from a different website.
Research hook
Herding behavior
Inbound Link
Flagship content
36. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Skyscraper
Culture of participation
Social proof
Blogs
37. Classifications that experts create
Taxonomies
Landing Page
ROS (Run of Site)
Best practices to leverage social reviews and ratings
38. Performative in that the player chooses an action that the game executes
Spider
Opinion leader
When we are more likely to conform
Action games
39. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
Giveaway hook
Authority
Cookie
40. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Cost Per Action (CPA)
Owned media
Churn Rate
Advergaming
41. The value added for all users by each individual user
Network effect
Other referral tools
Interstitial Ads
Black Hat SEO
42. Those that involve expert play to organize and value variables in the game system
Strategy games
Wikis
When we are more likely to conform
Tagging
43. Ability of a site to draw repeat visits and to keep people on a site
Reputation capital
Site stickiness
Handle squatting
Meme
44. Content written with the intent to be helpful to target audience
Recommendations and referrals
Outbound Link
CGI (Common Gateway Interface)
Resource hook
45. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Click-Through-Rate (CTR)
Product placement
Media Sharing sites
Skyscraper
46. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Authority building content
RSS (Really Simple Syndication)
Online Ads/Banner Ads
Rich-Media
47. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Humor hook
Other referral tools
Aggregation
Recommendations and referrals
48. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Simulation games
Best practices to leverage social reviews and ratings
Conversion
Role playing games
49. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Ratings
Anchor Text
Adsense
Casual games
50. A link that leads people to a different website from the one they are visiting.
Power users
Product placement
Outbound Link
Milieu