Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Change in beliefs or actions as a reaction to group pressure (real or imagined)






2. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






3. Attempt to depict real world sitiuations






4. Sets of labels (tags) individuals choose in a way that makes sense to them






5. Media for which you assessed monetary fees






6. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






7. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






8. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






9. Avg number of times someone is exposed to your message






10. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






11. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






12. The hardware systems on which the game is played






13. Original cntent that positions the sponsoring entity as a authority






14. May include text graphics video and sound but on a website






15. A web-based tool or desktop application that collects syndicated content.






16. Cost of advertising based on the number of clicks received.






17. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






18. Save your bookmarks online so they are always available wherever you have online access






19. A link that leads people to a different website from the one they are visiting.






20. The way the game world is experienced






21. Content that refutes an accepted belief






22. Those that involve expert play to organize and value variables in the game system






23. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






24. Typically educational content that readers use over time - save and share






25. Refers to situations where consumers interact with others during a shopping event






26. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






27. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






28. The degree to which the data in a database is accurate and consistent according to a data model and data type.






29. The interface that allows one computer system or application to communicate and exchange data with another.






30. Persuades with the opinion or recommendation of an expert in the field






31. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






32. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






33. Content that will entertain






34. Host content but also typically feature video - photo etc. other than text






35. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






36. Channels capable of two way communication on a small scale






37. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






38. A means of communication






39. Media channels the brand controls






40. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






41. Games in which the players play a character role with the goal of completing a mission






42. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






43. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






44. Crosses the boundaries of mass and personal media






45. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






46. Media channels beyond the control of the company (word of mouth)






47. Occur in real time






48. Selling an additional category of products/solutions as a result of a customer's original purchase.






49. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






50. Content that offers a claim about something of interest