Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Person who is frequently able to influence others






2. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






3. Paying to acquire leads from an outside party at a set rate or amount per lead.






4. Automated software that combs through web sites to index web pages for search engines.






5. Share and promote online news






6. Content that promises something for free






7. The hardware systems on which the game is played






8. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






9. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






10. Crosses the boundaries of mass and personal media






11. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






12. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






13. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






14. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






15. The process by which display ads get placed on websites.






16. Occurs when people follow the behaviors of others






17. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






18. Sites with aid in the dissemination of content to an audience:






19. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






20. Selling an additional category of products/solutions as a result of a customer's original purchase.






21. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






22. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






23. The ability to attribute prospect behavior to the media that triggered the response.






24. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






25. Content that will entertain






26. When an advertiser pays for their online ad based on the number of views.






27. Method of game play:






28. Google's pay-per-click advertiser program.






29. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






30. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






31. The use of a digital brand name by someone who does not have legit claim to the name






32. Media channels beyond the control of the company (word of mouth)






33. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






34. Channels capable of two way communication on a small scale






35. Do not require all participants to immediately respond






36. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






37. Authority building content seminal pieces of work that shape the way people think






38. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






39. Require a great time investment are highly immersive and demand advance skill






40. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






41. Interactive social system that is available to users 24/7






42. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






43. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






44. The means by which files are transferred from your computer directly to your website.






45. Ability of a site to draw repeat visits and to keep people on a site






46. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






47. Problem recognition - info search - alternative eval - purchase - post purchase eval






48. Persuades with the opinion or recommendation of an expert in the field






49. The visual nature of the game such as science fiction - fantasy horror and retro






50. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.