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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






2. Media channels beyond the control of the company (word of mouth)






3. Belief that when a lot of people select one option then it must be the right option






4. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






5. The process by which display ads get placed on websites.






6. Content that offers a claim about something of interest






7. Automated software that combs through web sites to index web pages for search engines.






8. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






9. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






10. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






11. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






12. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






13. Occurs when people follow the behaviors of others






14. Website measurement that records unique IP addresses as individual visitors.






15. Persuades with the opinion or recommendation of an expert in the field






16. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






17. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






18. A link that leads people to a different website from the one they are visiting.






19. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






20. When an advertiser pays for their online ad based on the number of views.






21. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






22. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






23. The hardware systems on which the game is played






24. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






25. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






26. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






27. The exposure of a clickable ad on a website to one individual person.






28. The electronic/online activity of prospects






29. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






30. Placement of a branded item in an entertainment property such as a television program - movie - or game.






31. Websites that host regularly updated content






32. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






33. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






34. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






35. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






36. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






37. Attention - Interest - Desire - and Action






38. Google's pay-per-click advertiser program.






39. This ad buying option places ads on several networked websites.






40. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






41. Attempt to depict real world sitiuations






42. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






43. Change in beliefs or actions as a reaction to group pressure (real or imagined)






44. Content that refutes an accepted belief






45. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






46. Sets of labels (tags) individuals choose in a way that makes sense to them






47. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






48. Sites with aid in the dissemination of content to an audience:






49. Performative in that the player chooses an action that the game executes






50. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.







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