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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Careful crafting of a title that markets the content






2. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






3. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






4. Paying to acquire leads from an outside party at a set rate or amount per lead.






5. Occurs when people follow the behaviors of others






6. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






7. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






8. Software that is routinely updated like an app






9. Channels capable of two way communication on a small scale






10. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






11. Problem recognition - info search - alternative eval - purchase - post purchase eval






12. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






13. Refers to the process social media users undergo to categorize content according to their own folksonomy






14. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






15. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






16. A web-based tool or desktop application that collects syndicated content.






17. Google's pay-per-click advertiser program.






18. Placement of a branded item in an entertainment property such as a television program - movie - or game.






19. Share and promote online news






20. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






21. The means by which files are transferred from your computer directly to your website.






22. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






23. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






24. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






25. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






26. Method of game play:






27. Automated software that combs through web sites to index web pages for search engines.






28. The value added for all users by each individual user






29. The visual nature of the game such as science fiction - fantasy horror and retro






30. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






31. The way the game world is experienced






32. The shortcuts our brains take when we process information






33. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






34. The electronic/online activity of prospects






35. Attempt to depict real world sitiuations






36. Means of communication that can reach a large number of individuals






37. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






38. Within each medium - marketers can choose these specifically to place a message






39. Attention - Interest - Desire - and Action






40. Interactive social system that is available to users 24/7






41. Classifications that experts create






42. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






43. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






44. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






45. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






46. Media channels beyond the control of the company (word of mouth)






47. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






48. A link that leads people to a different website from the one they are visiting.






49. The exposure of a clickable ad on a website to one individual person.






50. Website measurement that records unique IP addresses as individual visitors.