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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Search Engine Marketing (SEM)
Cost Per Action (CPA)
Black Hat SEO
Page View
2. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Bases of social power
Media
Benefits of engaging with your customers through online social channels
Affinity
3. Save your bookmarks online so they are always available wherever you have online access
Dynamic Content
Social bookmarking sites
When we are more likely to conform
Skyscraper
4. Acronym representing a way to create real-time Web applications.
AJAX (Asynchronous Java Script and XML)
Stenography
Opinion leader
Social capital
5. Sets of labels (tags) individuals choose in a way that makes sense to them
Cost Per Action (CPA)
Inbound Link
Reputation capital
Folksonomies
6. Media channels beyond the control of the company (word of mouth)
Vehicles
Earned media
Display ads
When we are more likely to conform
7. Occur in real time
In-game advertising
Synchronous interactions
Level of participation
Spider
8. Assessments with detailed comments about the object in question
AJAX (Asynchronous Java Script and XML)
Other referral tools
Social shopping
Reviews
9. May include text graphics video and sound but on a website
Rich-Media
Platforms
Research hook
Display ads
10. Google's pay-per-click advertiser program.
Adwords
Search Engine Optimization (SEO)
Owned media
Giveaway hook
11. Share and promote online news
Outbound Link
Culture of participation
Social news communities
Click-Through-Rate (CTR)
12. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
RSS (Really Simple Syndication)
Medium (or channel)
Network effect
13. Those that involve expert play to organize and value variables in the game system
Strategy games
Culture of participation
Network effect
Skyscraper
14. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
CGI (Common Gateway Interface)
Landing Page
Feed
Hover/Floating Ads
15. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Cloud computing
Reputation economy
Platforms
Expandable Ads
16. Media for which you assessed monetary fees
Paid media
Conversion
Social games
In game immersive advertising
17. Games in which the players play a character role with the goal of completing a mission
Core games
Role playing games
Network effect
Research hook
18. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Impression:
Spider
Social communities
Scalability
19. Scores that people acting in the role of critics assign to something as an indicator
Ratings
In-game advertising
Ad Tracking
Milieu
20. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Direct Response
Expandable Ads
Profiling
Aggregation
21. Number of people exposed to your message
Synchronous interactions
CGI (Common Gateway Interface)
Wikis
Reach
22. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Wikis
Reach
Ratings
Forums
23. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Genre
Culture of participation
RON (Run of Network)
Asynchronous interactions
24. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
In-game advertising
Social Commerce
AIDA
Pay-Per-Impression
25. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Paid media
Search Engine Optimization (SEO)
Ratings
26. Careful crafting of a title that markets the content
Giveaway hook
Title linkbaiting
Action games
Social news communities
27. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Vehicles
Simulation games
Role of social media in the consumer purchase process
Tagging
28. Problem recognition - info search - alternative eval - purchase - post purchase eval
Landing Page
Social media
Outbound Link
Steps in a shopping decision
29. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Action games
Level of participation
Stenography
Pay-Per-Lead
30. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
In game immersive advertising
Action games
Rich-Media
Churn Rate
31. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Social proof
Other referral tools
Ratings
CGI (Common Gateway Interface)
32. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Search Engine Marketing (SEM)
Resource hook
Media Sharing sites
Owned media
33. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Search Engine Optimization (SEO)
Casual games
Dynamic Content
Split-Run
34. Those others view as knowledgeable sources of information
Authority
Your social brand
API (Application Programming Interface)
Power users
35. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Tagging
Buying Cycle
FTP (file transfer protocol)
Earned media
36. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Paid media
Benefits of engaging with your customers through online social channels
Cookie
Opinion leader
37. The electronic/online activity of prospects
Social networking sites
Social Commerce
In game immersive advertising
Digital Body Language
38. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Handle squatting
Role of social media in the consumer purchase process
Above The Fold
Resource hook
39. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Reviews
Search Engine Optimization (SEO)
Mass media
Feed
40. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Title linkbaiting
Affinity
Frequency
Skyscraper
41. Selling an additional category of products/solutions as a result of a customer's original purchase.
Research hook
Web 2.0
Authority building content
Cross Selling
42. Belief that when a lot of people select one option then it must be the right option
Pillar content
Social proof
Dynamic Content
Data Hygiene
43. Accumulated resources whose value flows to people as a result of their access to others
Social ads
Power users
Cookie
Social capital
44. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Unique Visitor
Social bookmarking sites
Spider
Organic Search
45. Do not require all participants to immediately respond
In game immersive advertising
Asynchronous interactions
Wikis
Affinity
46. Oldest venue of social media that are ineractive versions of community bulletin boards
Ad Tracking
Search Engine Optimization (SEO)
AJAX (Asynchronous Java Script and XML)
Forums
47. Means of communication that can reach a large number of individuals
Interstitial Ads
In-game advertising
Rich-Media
Mass media
48. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
RSS (Really Simple Syndication)
Search Engine Optimization (SEO)
Medium (or channel)
49. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Social shopping
Casual games
Social communities
Conversion
50. The process by which display ads get placed on websites.
Expandable Ads
Ad Serving
Filler content
Owned media