Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When an advertiser pays for their online ad based on the number of views.






2. Problem recognition - info search - alternative eval - purchase - post purchase eval






3. Host content but also typically feature video - photo etc. other than text






4. The hardware systems on which the game is played






5. This ad buying option places ads on several networked websites.






6. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






7. Acronym representing a way to create real-time Web applications.






8. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






9. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






10. Channels capable of two way communication on a small scale






11. Original cntent that positions the sponsoring entity as a authority






12. Require a great time investment are highly immersive and demand advance skill






13. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






14. Content that will entertain






15. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






16. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






17. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






18. Attempt to depict real world sitiuations






19. Ads that appear between web pages (before the browser displays a new page).






20. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






21. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






22. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






23. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






24. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






25. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






26. Within each medium - marketers can choose these specifically to place a message






27. Content that refutes an accepted belief






28. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






29. Media for which you assessed monetary fees






30. Sites with aid in the dissemination of content to an audience:






31. The visual nature of the game such as science fiction - fantasy horror and retro






32. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






33. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






34. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






35. Careful crafting of a title that markets the content






36. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






37. Games in which the players play a character role with the goal of completing a mission






38. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






39. A link that leads people to a different website from the one they are visiting.






40. Automated software that combs through web sites to index web pages for search engines.






41. Media channels beyond the control of the company (word of mouth)






42. Means of communication that can reach a large number of individuals






43. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






44. Number of people exposed to your message






45. Persuades with the opinion or recommendation of an expert in the field






46. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






47. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






48. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






49. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






50. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.