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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media for which you assessed monetary fees
Paid media
Pay-Per-Click
URL Tracking
Synchronous interactions
2. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Wikis
Social Commerce
Site stickiness
Ad Serving
3. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Expandable Ads
Casual games
Impression:
Earned media
4. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Buying Cycle
Pay-Per-Impression
EPV (Earnings Per Visitor)
Wikis
5. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Skyscraper
Share tools
Blogs
When we are more likely to conform
6. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Buying Cycle
Aggregation
Direct Response
Landing Page
7. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Genre
Rich-Media
Cloud computing
Profiling
8. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Expandable Ads
Advergaming
Contrary hook
Media
9. The shortcuts our brains take when we process information
Culture of participation
Cognitive bias
Herding behavior
Title linkbaiting
10. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Network effect
Dynamic Content
Social media
Social communities
11. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Social communities
Organic Search
Reputation capital
Rich-Media
12. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social games
Page View
Anchor Text
In game immersive advertising
13. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Cost Per Click (CPC)
Recommendations and referrals
Share tools
Pay-Per-Lead
14. Classifications that experts create
Direct Response
When we are more likely to conform
Expandable Ads
Taxonomies
15. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Humor hook
Demographics
Affinity
Flagship content
16. Media channels beyond the control of the company (word of mouth)
Earned media
Social media
Pay-Per-Lead
Herding behavior
17. Automated software that combs through web sites to index web pages for search engines.
Conversion
Spider
Handle squatting
Aggregation
18. The ability to attribute prospect behavior to the media that triggered the response.
Role playing games
Churn Rate
Social customer relationship management (crm)
Response Attribution
19. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Social media
In game immersive advertising
Data Hygiene
Digital Body Language
20. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Skyscraper
Hover/Floating Ads
Resource hook
Paid media
21. Number of people exposed to your message
Reach
In-game advertising
Dynamic Content
Platforms
22. Accumulated resources whose value flows to people as a result of their access to others
Perpetual beta
Casual games
Social capital
Conversion
23. Sites with aid in the dissemination of content to an audience:
Mode
Social Media Marketing
Inbound Link
Social Publishing
24. The RSS or Atom feeds used by news aggregators.
Steps in a shopping decision
Social bookmarking sites
Medium (or channel)
Feed
25. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Interstitial Ads
Cookie
Vehicles
Social ads
26. Those that involve expert play to organize and value variables in the game system
Conversion
Search Engine Optimization (SEO)
Platforms
Strategy games
27. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Black Hat SEO
RSS (Really Simple Syndication)
Media
Demographics
28. Refers to situations where consumers interact with others during a shopping event
CGI (Common Gateway Interface)
Social shopping
URL Tracking
Social customer relationship management (crm)
29. Person who is frequently able to influence others
Social communities
Site stickiness
Opinion leader
Pay-Per-Inclusion
30. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
When we are more likely to conform
Dynamic Content
Level of participation
Cost Per Thousand (CPM)
31. Refers to the process social media users undergo to categorize content according to their own folksonomy
Steps in a shopping decision
Unique Visitor
Tagging
Online Ads/Banner Ads
32. Do not require all participants to immediately respond
Asynchronous interactions
Social proof
Social Media Marketing
Conversion
33. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
ROS (Run of Site)
In game immersive advertising
When we are more likely to conform
Synchronous interactions
34. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Online Ads/Banner Ads
Aggregation
Digital Body Language
Research hook
35. Occurs when people follow the behaviors of others
Genre
Paid media
In-game advertising
Herding behavior
36. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Casual games
Other referral tools
Social media
Profiling
37. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Inbound Link
Search Engine Marketing (SEM)
Cross Selling
Social customer relationship management (crm)
38. Performative in that the player chooses an action that the game executes
Action games
Split-Run
Web 2.0
Taxonomies
39. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Pay-Per-Inclusion
Dynamic Content
Mode
Your social brand
40. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Affinity
Pay-Per-Inclusion
Cost Per Thousand (CPM)
Anchor Text
41. Means of communication that can reach a large number of individuals
API (Application Programming Interface)
Social media
Personal media
Mass media
42. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Authority building content
Social networking sites
Cost Per Action (CPA)
Social shopping
43. The exposure of a clickable ad on a website to one individual person.
Title linkbaiting
Platforms
Impression:
Giveaway hook
44. Careful crafting of a title that markets the content
Level of participation
Site stickiness
Alternate reality game
Title linkbaiting
45. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Role of social media in the consumer purchase process
In-game advertising
Social Media Marketing
Adwords
46. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Forums
Wikis
Hover/Floating Ads
Social media
47. How much activity can a website handle - can it handle times of large visits
Handle squatting
Scalability
Cookie
Cross Selling
48. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
In game immersive advertising
Pay-Per-Lead
Organic Search
Social Commerce
49. The hardware systems on which the game is played
Media
Cost Per Click (CPC)
Social bookmarking sites
Platforms
50. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Bases of social power
Authority building content
Simulation games
Marketing Qualified Lead (MQL)