Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Those that involve expert play to organize and value variables in the game system






2. Placement of a branded item in an entertainment property such as a television program - movie - or game.






3. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






4. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






5. The exposure of a clickable ad on a website to one individual person.






6. Interactive social system that is available to users 24/7






7. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






8. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






9. The electronic/online activity of prospects






10. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






11. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






12. Require a great time investment are highly immersive and demand advance skill






13. Within each medium - marketers can choose these specifically to place a message






14. Accumulated resources whose value flows to people as a result of their access to others






15. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






16. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






17. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






18. Cost of advertising based on the number of clicks received.






19. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






20. The term used when people have clicked on or viewed a web page.






21. Person who is frequently able to influence others






22. The means by which files are transferred from your computer directly to your website.






23. Sites with aid in the dissemination of content to an audience:






24. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






25. Do not require all participants to immediately respond






26. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






27. Content written with the intent to be helpful to target audience






28. The interface that allows one computer system or application to communicate and exchange data with another.






29. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






30. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






31. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






32. The hardware systems on which the game is played






33. Share and promote online news






34. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






35. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






36. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






37. Classifications that experts create






38. Refers to the process social media users undergo to categorize content according to their own folksonomy






39. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






40. Refers to situations where consumers interact with others during a shopping event






41. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






42. Crosses the boundaries of mass and personal media






43. Games in which the players play a character role with the goal of completing a mission






44. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






45. Save your bookmarks online so they are always available wherever you have online access






46. Those others view as knowledgeable sources of information






47. The coding language used to create and link together documents and files on the internet.






48. A web-based tool or desktop application that collects syndicated content.






49. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






50. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.