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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sets of labels (tags) individuals choose in a way that makes sense to them






2. Content that offers a claim about something of interest






3. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






4. Within each medium - marketers can choose these specifically to place a message






5. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






6. Channels capable of two way communication on a small scale






7. This ad buying option places ads on several networked websites.






8. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






9. Save your bookmarks online so they are always available wherever you have online access






10. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






11. Those that involve expert play to organize and value variables in the game system






12. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






13. A means of communication






14. A web-based tool or desktop application that collects syndicated content.






15. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






16. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






17. Automated software that combs through web sites to index web pages for search engines.






18. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






19. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






20. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






21. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






22. Sites with aid in the dissemination of content to an audience:






23. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






24. Games in which the players play a character role with the goal of completing a mission






25. Attempt to depict real world sitiuations






26. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






27. Accumulated resources whose value flows to people as a result of their access to others






28. The coding language used to create and link together documents and files on the internet.






29. Google's pay-per-click advertiser program.






30. Scores that people acting in the role of critics assign to something as an indicator






31. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






32. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






33. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






34. Those others view as knowledgeable sources of information






35. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






36. Crosses the boundaries of mass and personal media






37. Do not require all participants to immediately respond






38. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






39. The term used when people have clicked on or viewed a web page.






40. Authority building content seminal pieces of work that shape the way people think






41. The ability to attribute prospect behavior to the media that triggered the response.






42. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






43. Cost of advertising based on the number of clicks received.






44. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






45. Ability of a site to draw repeat visits and to keep people on a site






46. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






47. Host content but also typically feature video - photo etc. other than text






48. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






49. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






50. Means of communication that can reach a large number of individuals