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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






2. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






3. Save your bookmarks online so they are always available wherever you have online access






4. Acronym representing a way to create real-time Web applications.






5. Sets of labels (tags) individuals choose in a way that makes sense to them






6. Media channels beyond the control of the company (word of mouth)






7. Occur in real time






8. Assessments with detailed comments about the object in question






9. May include text graphics video and sound but on a website






10. Google's pay-per-click advertiser program.






11. Share and promote online news






12. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






13. Those that involve expert play to organize and value variables in the game system






14. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






15. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






16. Media for which you assessed monetary fees






17. Games in which the players play a character role with the goal of completing a mission






18. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






19. Scores that people acting in the role of critics assign to something as an indicator






20. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






21. Number of people exposed to your message






22. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






23. The ability to freely interact with other people and companies; open access to venues that allow users to share content






24. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






25. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






26. Careful crafting of a title that markets the content






27. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






28. Problem recognition - info search - alternative eval - purchase - post purchase eval






29. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






30. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






31. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






32. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






33. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






34. Those others view as knowledgeable sources of information






35. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






36. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






37. The electronic/online activity of prospects






38. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






39. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






40. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






41. Selling an additional category of products/solutions as a result of a customer's original purchase.






42. Belief that when a lot of people select one option then it must be the right option






43. Accumulated resources whose value flows to people as a result of their access to others






44. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






45. Do not require all participants to immediately respond






46. Oldest venue of social media that are ineractive versions of community bulletin boards






47. Means of communication that can reach a large number of individuals






48. The degree to which the data in a database is accurate and consistent according to a data model and data type.






49. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






50. The process by which display ads get placed on websites.