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Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Anchor Text
Social bookmarking sites
FTP (file transfer protocol)
Alternate reality game
2. The visual nature of the game such as science fiction - fantasy horror and retro
Data Hygiene
Milieu
Profiling
Adwords
3. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Authority
CGI (Common Gateway Interface)
Site stickiness
When we are more likely to conform
4. Authority building content seminal pieces of work that shape the way people think
Social bookmarking sites
Flagship content
Media
Above The Fold
5. Selling an additional category of products/solutions as a result of a customer's original purchase.
Affinity
Cross Selling
Handle squatting
Stenography
6. Those others view as knowledgeable sources of information
Power users
Social proof
FTP (file transfer protocol)
Medium (or channel)
7. Careful crafting of a title that markets the content
In game immersive advertising
API (Application Programming Interface)
Title linkbaiting
RSS (Really Simple Syndication)
8. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Anchor Text
Expandable Ads
Ad Tracking
Web 2.0
9. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Marketing Qualified Lead (MQL)
Demographics
Exit Traffic
Mass media
10. Number of people exposed to your message
Reach
Stenography
Churn Rate
Social networking sites
11. Content that will entertain
Direct Response
Humor hook
Feed
Search Engine Optimization (SEO)
12. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Different forms of social media
Mass media
API (Application Programming Interface)
Conformity
13. This ad buying option places an ad at various places on one website.
Social proof
AIDA
ROS (Run of Site)
Taxonomies
14. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Alternate reality game
Meme
ASP (Active Server Pages):
Authority
15. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Mass media
Digital Body Language
Inbound Link
In-game advertising
16. Cost of advertising based on the number of clicks received.
Social networking sites
HTML (HyperText Markup Language)
Social games
Cost Per Click (CPC)
17. Constantly wired in the network - always online
Dynamic Content
Medium (or channel)
Digital native
Social media
18. A web-based tool or desktop application that collects syndicated content.
Stenography
Marketing Qualified Lead (MQL)
Aggregator
Your social brand
19. Occurs when people follow the behaviors of others
Social games
Word of mouse
Herding behavior
Opinion leader
20. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Other referral tools
API (Application Programming Interface)
Earned media
Social capital
21. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Social customer relationship management (crm)
Culture of participation
Social Commerce
EPV (Earnings Per Visitor)
22. The exposure of a clickable ad on a website to one individual person.
Cost Per Thousand (CPM)
Impression:
Response Attribution
Social news communities
23. Information that people copy from other sources
Hover/Floating Ads
Mode
Click-Through-Rate (CTR)
Filler content
24. Automated software that combs through web sites to index web pages for search engines.
Research hook
Forums
Wikis
Spider
25. The means by which files are transferred from your computer directly to your website.
Site stickiness
FTP (file transfer protocol)
RON (Run of Network)
Personal media
26. Content that refutes an accepted belief
Product placement
Click-Through-Rate (CTR)
Simulation games
Contrary hook
27. Those that involve expert play to organize and value variables in the game system
Pay-Per-Click
Social Publishing
Strategy games
Response Attribution
28. Person who is frequently able to influence others
Opinion leader
Page View
Forums
Adsense
29. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Frequency
AIDA
Social Media Marketing
Wikis
30. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Media
API (Application Programming Interface)
Expandable Ads
Role of social media in the consumer purchase process
31. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Perpetual beta
Expandable Ads
Filler content
Organic Search
32. Do not require all participants to immediately respond
Skyscraper
Social ads
AIDA
Asynchronous interactions
33. Original cntent that positions the sponsoring entity as a authority
Marketing Qualified Lead (MQL)
Authority building content
Profiling
Feed
34. The ability to attribute prospect behavior to the media that triggered the response.
Advergaming
Response Attribution
Milieu
Forums
35. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Rich-Media
Aggregator
Benefits of engaging with your customers through online social channels
Strategy games
36. Accumulated resources whose value flows to people as a result of their access to others
Best practices to leverage social reviews and ratings
Adsense
Data Hygiene
Social capital
37. The electronic/online activity of prospects
Digital Body Language
Click-Through-Rate (CTR)
Role of social media in the consumer purchase process
Profiling
38. The way the game world is experienced
Social customer relationship management (crm)
Mode
Aggregator
Page View
39. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Opinion leader
Direct Response
Advergaming
ROS (Run of Site)
40. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Adwords
RSS (Really Simple Syndication)
Churn Rate
Personal media
41. The interface that allows one computer system or application to communicate and exchange data with another.
Taxonomies
Bases of social power
API (Application Programming Interface)
Best practices to leverage social reviews and ratings
42. Attempt to depict real world sitiuations
Role playing games
Simulation games
Milieu
Ratings
43. Typically educational content that readers use over time - save and share
Mode
Above The Fold
Media
Pillar content
44. Assessments with detailed comments about the object in question
Reviews
Ratings
Web 2.0
Asynchronous interactions
45. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social media
Demographics
Wikis
Social shopping
46. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Aggregator
Level of participation
Different forms of social media
EPV (Earnings Per Visitor)
47. Oldest venue of social media that are ineractive versions of community bulletin boards
RSS (Really Simple Syndication)
ASP (Active Server Pages):
Forums
Social Publishing
48. Crosses the boundaries of mass and personal media
Social media
Profiling
Exit Traffic
Scalability
49. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
In-game advertising
Unique Visitor
Online Ads/Banner Ads
Paid media
50. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Best practices to leverage social reviews and ratings
Response Attribution
Social networking sites
Core games
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