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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Authority building content seminal pieces of work that shape the way people think






2. The ability to freely interact with other people and companies; open access to venues that allow users to share content






3. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






4. Host content but also typically feature video - photo etc. other than text






5. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






6. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






7. A link to your website from a different website.






8. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






9. Classifications that experts create






10. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






11. Automated software that combs through web sites to index web pages for search engines.






12. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






13. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






14. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






15. Refers to situations where consumers interact with others during a shopping event






16. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






17. A means of communication






18. Within each medium - marketers can choose these specifically to place a message






19. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






20. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






21. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






22. Google's pay-per-click advertiser program.






23. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






24. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






25. Require a great time investment are highly immersive and demand advance skill






26. Content that will entertain






27. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






28. The degree to which the data in a database is accurate and consistent according to a data model and data type.






29. This ad buying option places an ad at various places on one website.






30. Those others view as knowledgeable sources of information






31. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






32. Ads that appear between web pages (before the browser displays a new page).






33. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






34. Occurs when people follow the behaviors of others






35. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






36. The value added for all users by each individual user






37. Performative in that the player chooses an action that the game executes






38. The electronic/online activity of prospects






39. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






40. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






41. Oldest venue of social media that are ineractive versions of community bulletin boards






42. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






43. Change in beliefs or actions as a reaction to group pressure (real or imagined)






44. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






45. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






46. When an advertiser pays for their online ad based on the number of views.






47. The use of a digital brand name by someone who does not have legit claim to the name






48. Share and promote online news






49. Content that promises something for free






50. The ability to attribute prospect behavior to the media that triggered the response.