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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






2. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






3. Means of communication that can reach a large number of individuals






4. The use of a digital brand name by someone who does not have legit claim to the name






5. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






6. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






7. Sites with aid in the dissemination of content to an audience:






8. Refers to the process social media users undergo to categorize content according to their own folksonomy






9. Ability of a site to draw repeat visits and to keep people on a site






10. Oldest venue of social media that are ineractive versions of community bulletin boards






11. The visible - clickable text in a hyperlink typically used to indicate subject matter.






12. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






13. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






14. Selling an additional category of products/solutions as a result of a customer's original purchase.






15. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






16. Acronym representing a way to create real-time Web applications.






17. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






18. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






19. Belief that when a lot of people select one option then it must be the right option






20. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






21. A link to your website from a different website.






22. A web-based tool or desktop application that collects syndicated content.






23. Online word of mouth and very strong influence on consumer decision making






24. Automated software that combs through web sites to index web pages for search engines.






25. Cost of advertising based on the number of clicks received.






26. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






27. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






28. Do not require all participants to immediately respond






29. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






30. The visual nature of the game such as science fiction - fantasy horror and retro






31. A link that leads people to a different website from the one they are visiting.






32. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






33. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






34. Save your bookmarks online so they are always available wherever you have online access






35. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






36. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






37. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






38. When an advertiser pays for their online ad based on the number of views.






39. Performative in that the player chooses an action that the game executes






40. The ability to attribute prospect behavior to the media that triggered the response.






41. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






42. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






43. A means of communication






44. This ad buying option places ads on several networked websites.






45. The value added for all users by each individual user






46. Websites that host regularly updated content






47. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






48. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






49. Occur in real time






50. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.







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