SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social games
Social media
Synchronous interactions
Role playing games
2. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Platforms
Interstitial Ads
Perpetual beta
In-game advertising
3. Authority building content seminal pieces of work that shape the way people think
Media
Search Engine Marketing (SEM)
Milieu
Flagship content
4. Typically educational content that readers use over time - save and share
RSS (Really Simple Syndication)
Pillar content
Forums
Online Ads/Banner Ads
5. Do not require all participants to immediately respond
Pay-Per-Inclusion
Asynchronous interactions
Display ads
Reach
6. Ability of a site to draw repeat visits and to keep people on a site
Site stickiness
Skyscraper
Authority
Social capital
7. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Product placement
Profiling
Owned media
Core games
8. Media for which you assessed monetary fees
Anchor Text
Filler content
Resource hook
Paid media
9. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Digital Body Language
Frequency
Hover/Floating Ads
Pay-Per-Impression
10. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Ratings
Medium (or channel)
Tagging
Search Engine Marketing (SEM)
11. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
RSS (Really Simple Syndication)
Search Engine Marketing (SEM)
Demographics
Social Commerce
12. Original cntent that positions the sponsoring entity as a authority
Mass media
Search Engine Optimization (SEO)
Authority building content
Alternate reality game
13. A link that leads people to a different website from the one they are visiting.
Outbound Link
Frequency
Research hook
Social games
14. Google's pay-per-click advertiser program.
Reviews
Page View
Adwords
Frequency
15. The shortcuts our brains take when we process information
Pay-Per-Inclusion
Cognitive bias
Social games
Demographics
16. Content written with the intent to be helpful to target audience
Landing Page
Resource hook
Vehicles
Skyscraper
17. Scores that people acting in the role of critics assign to something as an indicator
Ratings
Tagging
Your social brand
Network effect
18. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Direct Response
Your social brand
Role playing games
Social communities
19. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Social media
Pay-Per-Inclusion
In game immersive advertising
Pillar content
20. Those others view as knowledgeable sources of information
Power users
Filler content
Recommendations and referrals
Split-Run
21. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Interstitial Ads
Bases of social power
Social proof
ROS (Run of Site)
22. May include text graphics video and sound but on a website
Click-Through-Rate (CTR)
Display ads
Wikis
Action games
23. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Pillar content
Exit Traffic
Reputation capital
Ad Serving
24. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Cost Per Thousand (CPM)
In-game advertising
Cross Selling
Online Ads/Banner Ads
25. Avg number of times someone is exposed to your message
Frequency
Cost Per Thousand (CPM)
Stenography
Social proof
26. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Core games
Conversion
Exit Traffic
Perpetual beta
27. Media channels beyond the control of the company (word of mouth)
Earned media
Pillar content
EPV (Earnings Per Visitor)
Meme
28. When an advertiser pays for their online ad based on the number of views.
Black Hat SEO
Different forms of social media
Pay-Per-Impression
Pillar content
29. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Filler content
Inbound Link
Exit Traffic
In-game advertising
30. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Pay-Per-Inclusion
Media Sharing sites
Digital Body Language
Authority
31. Oldest venue of social media that are ineractive versions of community bulletin boards
Social capital
Forums
Mass media
Title linkbaiting
32. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Opinion leader
Marketing Qualified Lead (MQL)
Different forms of social media
URL Tracking
33. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Simulation games
Site stickiness
Earned media
34. The process by which display ads get placed on websites.
Alternate reality game
Social media
Cross Selling
Ad Serving
35. Websites that host regularly updated content
Response Attribution
Buying Cycle
Tags
Blogs
36. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Above The Fold
Alternate reality game
Giveaway hook
Cost Per Action (CPA)
37. Means of communication that can reach a large number of individuals
Mass media
Authority
Response Attribution
Best practices to leverage social reviews and ratings
38. The coding language used to create and link together documents and files on the internet.
Handle squatting
Ratings
Aggregation
HTML (HyperText Markup Language)
39. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Inbound Link
Level of participation
Exit Traffic
Filler content
40. Sets of labels (tags) individuals choose in a way that makes sense to them
Interstitial Ads
Folksonomies
RSS (Really Simple Syndication)
Synchronous interactions
41. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Best practices to leverage social reviews and ratings
Social Commerce
Authority
In game immersive advertising
42. Constantly wired in the network - always online
Humor hook
Authority
Digital native
Flagship content
43. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Ad Serving
Social Media Marketing
Wikis
Recommendations and referrals
44. Information that people copy from other sources
Cognitive bias
Filler content
Split-Run
Title linkbaiting
45. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
API (Application Programming Interface)
Data Hygiene
Best practices to leverage social reviews and ratings
Other referral tools
46. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Skyscraper
Milieu
Share tools
Pay-Per-Inclusion
47. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Simulation games
Share tools
Outbound Link
Folksonomies
48. Host content but also typically feature video - photo etc. other than text
Inbound Link
Social customer relationship management (crm)
Conversion
Media Sharing sites
49. Person who is frequently able to influence others
FTP (file transfer protocol)
Cognitive bias
Wikis
Opinion leader
50. Online word of mouth and very strong influence on consumer decision making
Word of mouse
CGI (Common Gateway Interface)
Outbound Link
Power users