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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






2. Those others view as knowledgeable sources of information






3. Software that is routinely updated like an app






4. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






5. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






6. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






7. Occur in real time






8. When an advertiser pays for their online ad based on the number of views.






9. Share and promote online news






10. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






11. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






12. How much activity can a website handle - can it handle times of large visits






13. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






14. A web-based tool or desktop application that collects syndicated content.






15. Placement of a branded item in an entertainment property such as a television program - movie - or game.






16. Typically educational content that readers use over time - save and share






17. Attention - Interest - Desire - and Action






18. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






19. Online word of mouth and very strong influence on consumer decision making






20. Content that refutes an accepted belief






21. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






22. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






23. Automated software that combs through web sites to index web pages for search engines.






24. Performative in that the player chooses an action that the game executes






25. Uses software to fine tune the offer and build intimacy with the customer






26. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






27. Persuades with the opinion or recommendation of an expert in the field






28. Content that will entertain






29. Acronym representing a way to create real-time Web applications.






30. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






31. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






32. Media channels beyond the control of the company (word of mouth)






33. Cost of advertising based on the number of clicks received.






34. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






35. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






36. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






37. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






38. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






39. Number of people exposed to your message






40. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






41. The use of a digital brand name by someone who does not have legit claim to the name






42. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






43. A means of communication






44. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






45. Person who is frequently able to influence others






46. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






47. Require a great time investment are highly immersive and demand advance skill






48. Crosses the boundaries of mass and personal media






49. Means of communication that can reach a large number of individuals






50. Method of game play: