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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content that refutes an accepted belief
Contrary hook
Demographics
Asynchronous interactions
Social capital
2. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
FTP (file transfer protocol)
Share tools
Click-Through-Rate (CTR)
Social games
3. A link that leads people to a different website from the one they are visiting.
Outbound Link
Meme
Landing Page
Share tools
4. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Earned media
Media Sharing sites
Level of participation
Display ads
5. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Inbound Link
Share tools
Pay-Per-Inclusion
Social bookmarking sites
6. This ad buying option places an ad at various places on one website.
Impression:
ROS (Run of Site)
CGI (Common Gateway Interface)
Adsense
7. A means of communication
Adwords
Level of participation
Title linkbaiting
Media
8. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Search Engine Marketing (SEM)
Advergaming
Medium (or channel)
Cross Selling
9. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Cookie
Interstitial Ads
Herding behavior
Tags
10. The hardware systems on which the game is played
Level of participation
Platforms
Title linkbaiting
Wikis
11. Authority building content seminal pieces of work that shape the way people think
Social news communities
Conformity
Core games
Flagship content
12. Cost of advertising based on the number of clicks received.
Cost Per Click (CPC)
Humor hook
Organic Search
Expandable Ads
13. Media channels beyond the control of the company (word of mouth)
URL Tracking
Hover/Floating Ads
Your social brand
Earned media
14. May include text graphics video and sound but on a website
Filler content
Display ads
Digital native
Casual games
15. Careful crafting of a title that markets the content
Social news communities
Title linkbaiting
Frequency
Word of mouse
16. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Organic Search
Medium (or channel)
Forums
Cognitive bias
17. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Aggregation
Meta Tag
Hover/Floating Ads
Profiling
18. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Pay-Per-Lead
CGI (Common Gateway Interface)
Rich-Media
Network effect
19. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
When we are more likely to conform
Display ads
Aggregator
Cross Selling
20. The RSS or Atom feeds used by news aggregators.
Inbound Link
Medium (or channel)
Feed
Research hook
21. Scores that people acting in the role of critics assign to something as an indicator
Ratings
Platforms
Research hook
Site stickiness
22. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Reviews
ASP (Active Server Pages):
Product placement
Meme
23. Those others view as knowledgeable sources of information
Power users
Benefits of engaging with your customers through online social channels
Churn Rate
Aggregator
24. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Adwords
Simulation games
Conformity
Social networking sites
25. Accumulated resources whose value flows to people as a result of their access to others
Demographics
Resource hook
Best practices to leverage social reviews and ratings
Social capital
26. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social games
Meme
Social Media Marketing
Aggregation
27. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
Humor hook
HTML (HyperText Markup Language)
Affinity
28. Refers to the process social media users undergo to categorize content according to their own folksonomy
In game immersive advertising
Search Engine Marketing (SEM)
Power users
Tagging
29. Attention - Interest - Desire - and Action
Reputation economy
AIDA
In game immersive advertising
Ad Serving
30. Ability of a site to draw repeat visits and to keep people on a site
Spider
Site stickiness
Outbound Link
Unique Visitor
31. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Alternate reality game
Digital Body Language
AIDA
Core games
32. Refers to situations where consumers interact with others during a shopping event
Site stickiness
Resource hook
Frequency
Social shopping
33. Within each medium - marketers can choose these specifically to place a message
Ad Serving
Asynchronous interactions
Conversion
Vehicles
34. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Giveaway hook
Direct Response
Folksonomies
RSS (Really Simple Syndication)
35. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Other referral tools
Data Hygiene
Aggregation
Resource hook
36. Content written with the intent to be helpful to target audience
Resource hook
Social news communities
Split-Run
When we are more likely to conform
37. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Adsense
When we are more likely to conform
Spider
Digital native
38. Content that will entertain
Contrary hook
Humor hook
Rich-Media
Social proof
39. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Ad Serving
Ratings
Frequency
In-game advertising
40. Automated software that combs through web sites to index web pages for search engines.
Herding behavior
Advergaming
Spider
Asynchronous interactions
41. Belief that when a lot of people select one option then it must be the right option
Social proof
Social capital
Expandable Ads
Social customer relationship management (crm)
42. The interface that allows one computer system or application to communicate and exchange data with another.
Filler content
Landing Page
API (Application Programming Interface)
Advergaming
43. Software that is routinely updated like an app
Meta Tag
Perpetual beta
Landing Page
Inbound Link
44. The value added for all users by each individual user
Social media
Casual games
Network effect
Role of social media in the consumer purchase process
45. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Outbound Link
Affinity
Response Attribution
Recommendations and referrals
46. The use of a digital brand name by someone who does not have legit claim to the name
Scalability
Handle squatting
Social customer relationship management (crm)
Display ads
47. Content that promises something for free
Vehicles
Media Sharing sites
Giveaway hook
RSS (Really Simple Syndication)
48. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Contrary hook
Above The Fold
Pay-Per-Inclusion
FTP (file transfer protocol)
49. Oldest venue of social media that are ineractive versions of community bulletin boards
Forums
Opinion leader
Share tools
Cloud computing
50. Those that involve expert play to organize and value variables in the game system
URL Tracking
ROS (Run of Site)
API (Application Programming Interface)
Strategy games