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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The hardware systems on which the game is played






2. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






3. Belief that when a lot of people select one option then it must be the right option






4. Oldest venue of social media that are ineractive versions of community bulletin boards






5. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






6. Games in which the players play a character role with the goal of completing a mission






7. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






8. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






9. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






10. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






11. Media for which you assessed monetary fees






12. Host content but also typically feature video - photo etc. other than text






13. Sets of labels (tags) individuals choose in a way that makes sense to them






14. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






15. Media channels the brand controls






16. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






17. Ability of a site to draw repeat visits and to keep people on a site






18. Interactive social system that is available to users 24/7






19. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






20. Change in beliefs or actions as a reaction to group pressure (real or imagined)






21. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






22. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






23. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






24. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






25. Means of communication that can reach a large number of individuals






26. Those that involve expert play to organize and value variables in the game system






27. Attention - Interest - Desire - and Action






28. Sites with aid in the dissemination of content to an audience:






29. The coding language used to create and link together documents and files on the internet.






30. The value added for all users by each individual user






31. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






32. The exposure of a clickable ad on a website to one individual person.






33. The ability to attribute prospect behavior to the media that triggered the response.






34. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






35. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






36. Save your bookmarks online so they are always available wherever you have online access






37. Do not require all participants to immediately respond






38. The visual nature of the game such as science fiction - fantasy horror and retro






39. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






40. Information that people copy from other sources






41. Occur in real time






42. Classifications that experts create






43. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






44. Placement of a branded item in an entertainment property such as a television program - movie - or game.






45. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






46. Original cntent that positions the sponsoring entity as a authority






47. Constantly wired in the network - always online






48. Anything that involves delivering hosted services online






49. Share and promote online news






50. How much activity can a website handle - can it handle times of large visits







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