Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content that refutes an accepted belief






2. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






3. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






4. Attempt to depict real world sitiuations






5. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






6. How much activity can a website handle - can it handle times of large visits






7. The exposure of a clickable ad on a website to one individual person.






8. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






9. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






10. Online word of mouth and very strong influence on consumer decision making






11. Ads that appear between web pages (before the browser displays a new page).






12. Information that people copy from other sources






13. Consumers are happy/ unhappy posting about you with reviews of anysort






14. Media channels beyond the control of the company (word of mouth)






15. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






16. Occurs when people follow the behaviors of others






17. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






18. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






19. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






20. Content that will entertain






21. Selling an additional category of products/solutions as a result of a customer's original purchase.






22. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






23. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






24. Change in beliefs or actions as a reaction to group pressure (real or imagined)






25. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






26. Within each medium - marketers can choose these specifically to place a message






27. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






28. Games in which the players play a character role with the goal of completing a mission






29. Sites with aid in the dissemination of content to an audience:






30. The process by which display ads get placed on websites.






31. When an advertiser pays for their online ad based on the number of views.






32. Host content but also typically feature video - photo etc. other than text






33. Method of game play:






34. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






35. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






36. The means by which files are transferred from your computer directly to your website.






37. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






38. Original cntent that positions the sponsoring entity as a authority






39. Handle: your user name in a social community






40. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






41. A web-based tool or desktop application that collects syndicated content.






42. Content written with the intent to be helpful to target audience






43. Authority building content seminal pieces of work that shape the way people think






44. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






45. The ability to attribute prospect behavior to the media that triggered the response.






46. Assessments with detailed comments about the object in question






47. Save your bookmarks online so they are always available wherever you have online access






48. Number of people exposed to your message






49. Avg number of times someone is exposed to your message






50. Channels capable of two way communication on a small scale