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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
When we are more likely to conform
Cost Per Action (CPA)
Herding behavior
HTML (HyperText Markup Language)
2. The value added for all users by each individual user
Reach
Core games
Level of participation
Network effect
3. A means of communication
Media
Cost Per Thousand (CPM)
Social Commerce
Medium (or channel)
4. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Social networking sites
Direct Response
Social Commerce
Click-Through-Rate (CTR)
5. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Display ads
Social Commerce
Product placement
Stenography
6. Crosses the boundaries of mass and personal media
Social shopping
Social media
Taxonomies
Marketing Qualified Lead (MQL)
7. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
When we are more likely to conform
ASP (Active Server Pages):
In game immersive advertising
Cross Selling
8. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Landing Page
Organic Search
Pillar content
Best practices to leverage social reviews and ratings
9. The coding language used to create and link together documents and files on the internet.
Profiling
HTML (HyperText Markup Language)
Different forms of social media
Conformity
10. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
EPV (Earnings Per Visitor)
Cost Per Click (CPC)
Scalability
Click-Through-Rate (CTR)
11. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Exit Traffic
API (Application Programming Interface)
Network effect
Stenography
12. Those others view as knowledgeable sources of information
Power users
Response Attribution
Pay-Per-Click
Affinity
13. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Social ads
Frequency
Search Engine Optimization (SEO)
Response Attribution
14. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Perpetual beta
In game immersive advertising
Other referral tools
Meta Tag
15. A link to your website from a different website.
Inbound Link
RON (Run of Network)
Pay-Per-Lead
Perpetual beta
16. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Organic Search
Pay-Per-Impression
Power users
Share tools
17. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Conversion
Adsense
Digital native
Folksonomies
18. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Synchronous interactions
Core games
Best practices to leverage social reviews and ratings
Response Attribution
19. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Aggregator
Rich-Media
Marketing Qualified Lead (MQL)
Conformity
20. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Meta Tag
Social news communities
Data Hygiene
Perpetual beta
21. May include text graphics video and sound but on a website
Paid media
Blogs
Display ads
Adsense
22. Website measurement that records unique IP addresses as individual visitors.
Unique Visitor
Social Commerce
Scalability
Asynchronous interactions
23. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Above The Fold
Online Ads/Banner Ads
Rich-Media
Mode
24. Automated software that combs through web sites to index web pages for search engines.
Rich-Media
Spider
Social capital
Search Engine Optimization (SEO)
25. A link that leads people to a different website from the one they are visiting.
Outbound Link
Skyscraper
Personal media
Strategy games
26. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Forums
Strategy games
Research hook
Hover/Floating Ads
27. Software that is routinely updated like an app
Reach
Humor hook
Perpetual beta
Mode
28. Typically educational content that readers use over time - save and share
Handle squatting
Pillar content
Social Commerce
Core games
29. Content that offers a claim about something of interest
Folksonomies
Pay-Per-Lead
Web 2.0
Research hook
30. Constantly wired in the network - always online
Recommendations and referrals
Blogs
Digital native
Paid media
31. Paying to acquire leads from an outside party at a set rate or amount per lead.
Pay-Per-Lead
Rich-Media
Best practices to leverage social reviews and ratings
Level of participation
32. Anything that involves delivering hosted services online
Product placement
Cloud computing
Direct Response
Role playing games
33. The interface that allows one computer system or application to communicate and exchange data with another.
Frequency
API (Application Programming Interface)
ASP (Active Server Pages):
Strategy games
34. Games in which the players play a character role with the goal of completing a mission
Level of participation
Handle squatting
Role playing games
Other referral tools
35. Google's pay-per-click advertiser program.
Adwords
HTML (HyperText Markup Language)
Media
Bases of social power
36. Occurs when people follow the behaviors of others
Expandable Ads
Herding behavior
Ad Tracking
Scalability
37. The process by which display ads get placed on websites.
Pay-Per-Click
Wikis
Interstitial Ads
Ad Serving
38. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social networking sites
Social media
Medium (or channel)
Authority building content
39. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Anchor Text
Cost Per Thousand (CPM)
Simulation games
RSS (Really Simple Syndication)
40. Cost of advertising based on the number of clicks received.
Cost Per Click (CPC)
Media Sharing sites
Cloud computing
Cookie
41. Problem recognition - info search - alternative eval - purchase - post purchase eval
CGI (Common Gateway Interface)
Conversion
Steps in a shopping decision
Best practices to leverage social reviews and ratings
42. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Demographics
Cookie
Opinion leader
Search Engine Marketing (SEM)
43. Assessments with detailed comments about the object in question
Black Hat SEO
Digital Body Language
Reviews
Social Commerce
44. Handle: your user name in a social community
EPV (Earnings Per Visitor)
Your social brand
Organic Search
Display ads
45. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Display ads
Data Hygiene
Earned media
Social proof
46. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Simulation games
Giveaway hook
Social bookmarking sites
Role of social media in the consumer purchase process
47. Method of game play:
Feed
Social media
Cost Per Action (CPA)
Genre
48. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Social media
CGI (Common Gateway Interface)
Role of social media in the consumer purchase process
In-game advertising
49. Person who is frequently able to influence others
Blogs
Opinion leader
Pay-Per-Click
Landing Page
50. Number of people exposed to your message
HTML (HyperText Markup Language)
Benefits of engaging with your customers through online social channels
Reach
Social bookmarking sites