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Test your basic knowledge |
Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A link to your website from a different website.
In-game advertising
Inbound Link
Genre
Steps in a shopping decision
2. The ability to attribute prospect behavior to the media that triggered the response.
Ad Serving
Spider
Response Attribution
Page View
3. Google's pay-per-click advertiser program.
Pay-Per-Click
Earned media
Adwords
Churn Rate
4. A link that leads people to a different website from the one they are visiting.
RON (Run of Network)
Outbound Link
Social games
Handle squatting
5. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Media Sharing sites
Tags
Aggregator
Social proof
6. When an advertiser pays for their online ad based on the number of views.
Flagship content
Pay-Per-Impression
Impression:
Your social brand
7. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Profiling
Anchor Text
Filler content
Dynamic Content
8. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Tags
ASP (Active Server Pages):
URL Tracking
Social Publishing
9. Uses software to fine tune the offer and build intimacy with the customer
Social customer relationship management (crm)
Benefits of engaging with your customers through online social channels
RSS (Really Simple Syndication)
Pay-Per-Inclusion
10. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
Humor hook
Meta Tag
Cost Per Action (CPA)
11. Content that promises something for free
Ad Serving
Social ads
Giveaway hook
Forums
12. Belief that when a lot of people select one option then it must be the right option
Inbound Link
ROS (Run of Site)
Display ads
Social proof
13. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
RSS (Really Simple Syndication)
ROS (Run of Site)
Other referral tools
Cost Per Action (CPA)
14. The value added for all users by each individual user
Network effect
Tags
AJAX (Asynchronous Java Script and XML)
Media Sharing sites
15. The shortcuts our brains take when we process information
AJAX (Asynchronous Java Script and XML)
Cognitive bias
Scalability
Authority
16. Share and promote online news
Taxonomies
In game immersive advertising
Impression:
Social news communities
17. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
EPV (Earnings Per Visitor)
Skyscraper
Interstitial Ads
Milieu
18. Occurs when people follow the behaviors of others
Herding behavior
Adsense
Stenography
Social media
19. Sites with aid in the dissemination of content to an audience:
Marketing Qualified Lead (MQL)
URL Tracking
Social Publishing
Web 2.0
20. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social proof
Social bookmarking sites
Social games
Search Engine Marketing (SEM)
21. Authority building content seminal pieces of work that shape the way people think
Flagship content
Social shopping
Cookie
Reputation economy
22. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Tagging
Benefits of engaging with your customers through online social channels
Culture of participation
Online Ads/Banner Ads
23. Typically educational content that readers use over time - save and share
Profiling
Churn Rate
Pillar content
Strategy games
24. Media channels beyond the control of the company (word of mouth)
Wikis
Earned media
Social bookmarking sites
Product placement
25. The way the game world is experienced
Inbound Link
Aggregation
Mode
Site stickiness
26. A web-based tool or desktop application that collects syndicated content.
Click-Through-Rate (CTR)
RON (Run of Network)
Aggregator
Social news communities
27. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
RSS (Really Simple Syndication)
Social networking sites
Social Media Marketing
Marketing Qualified Lead (MQL)
28. How much activity can a website handle - can it handle times of large visits
Scalability
Resource hook
Authority building content
Cookie
29. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
EPV (Earnings Per Visitor)
Direct Response
Power users
Tags
30. The electronic/online activity of prospects
Humor hook
Media
Digital Body Language
Opinion leader
31. Host content but also typically feature video - photo etc. other than text
Expandable Ads
Media Sharing sites
Earned media
Synchronous interactions
32. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Taxonomies
Ad Tracking
Dynamic Content
Share tools
33. Content that refutes an accepted belief
Contrary hook
Exit Traffic
Earned media
Tags
34. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Title linkbaiting
When we are more likely to conform
Cost Per Action (CPA)
Action games
35. Persuades with the opinion or recommendation of an expert in the field
Unique Visitor
Media
Online Ads/Banner Ads
Authority
36. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Search Engine Optimization (SEO)
Title linkbaiting
Digital native
Churn Rate
37. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Culture of participation
When we are more likely to conform
Strategy games
Vehicles
38. The RSS or Atom feeds used by news aggregators.
API (Application Programming Interface)
Benefits of engaging with your customers through online social channels
Feed
Reviews
39. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Demographics
AJAX (Asynchronous Java Script and XML)
Site stickiness
Tagging
40. Attention - Interest - Desire - and Action
AIDA
Resource hook
Site stickiness
CGI (Common Gateway Interface)
41. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Social proof
Stenography
HTML (HyperText Markup Language)
Role of social media in the consumer purchase process
42. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Bases of social power
Landing Page
Social capital
Exit Traffic
43. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Core games
Cookie
Hover/Floating Ads
Reputation capital
44. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Milieu
Rich-Media
Culture of participation
Meta Tag
45. Original cntent that positions the sponsoring entity as a authority
Title linkbaiting
Anchor Text
Above The Fold
Authority building content
46. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Marketing Qualified Lead (MQL)
Synchronous interactions
Strategy games
Tags
47. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Social proof
Dynamic Content
RON (Run of Network)
Different forms of social media
48. Content that offers a claim about something of interest
Benefits of engaging with your customers through online social channels
Perpetual beta
Steps in a shopping decision
Research hook
49. This ad buying option places ads on several networked websites.
RON (Run of Network)
ROS (Run of Site)
Milieu
Aggregator
50. The hardware systems on which the game is played
Digital Body Language
Pillar content
Network effect
Platforms
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