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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






2. When an advertiser pays for their online ad based on the number of views.






3. Change in beliefs or actions as a reaction to group pressure (real or imagined)






4. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






5. The visual nature of the game such as science fiction - fantasy horror and retro






6. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






7. Original cntent that positions the sponsoring entity as a authority






8. Websites that host regularly updated content






9. Save your bookmarks online so they are always available wherever you have online access






10. Host content but also typically feature video - photo etc. other than text






11. Media channels beyond the control of the company (word of mouth)






12. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






13. Uses software to fine tune the offer and build intimacy with the customer






14. Do not require all participants to immediately respond






15. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






16. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






17. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






18. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






19. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






20. Content that promises something for free






21. The degree to which the data in a database is accurate and consistent according to a data model and data type.






22. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






23. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






24. Games in which the players play a character role with the goal of completing a mission






25. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






26. Information that people copy from other sources






27. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






28. Occur in real time






29. Acronym representing a way to create real-time Web applications.






30. Google's pay-per-click advertiser program.






31. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






32. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






33. Means of communication that can reach a large number of individuals






34. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






35. Content that will entertain






36. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






37. The use of a digital brand name by someone who does not have legit claim to the name






38. Require a great time investment are highly immersive and demand advance skill






39. A link to your website from a different website.






40. Media for which you assessed monetary fees






41. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






42. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






43. Content written with the intent to be helpful to target audience






44. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






45. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






46. The interface that allows one computer system or application to communicate and exchange data with another.






47. Persuades with the opinion or recommendation of an expert in the field






48. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






49. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






50. Those that involve expert play to organize and value variables in the game system







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