Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sites with aid in the dissemination of content to an audience:






2. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






3. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






4. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






5. Authority building content seminal pieces of work that shape the way people think






6. Classifications that experts create






7. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






8. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






9. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






10. Automated software that combs through web sites to index web pages for search engines.






11. Occur in real time






12. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






13. Media channels the brand controls






14. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






15. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






16. Ability of a site to draw repeat visits and to keep people on a site






17. Within each medium - marketers can choose these specifically to place a message






18. The way the game world is experienced






19. The ability to freely interact with other people and companies; open access to venues that allow users to share content






20. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






21. The term used when people have clicked on or viewed a web page.






22. The visual nature of the game such as science fiction - fantasy horror and retro






23. The hardware systems on which the game is played






24. Those others view as knowledgeable sources of information






25. Save your bookmarks online so they are always available wherever you have online access






26. Ads that appear between web pages (before the browser displays a new page).






27. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






28. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






29. Website measurement that records unique IP addresses as individual visitors.






30. Change in beliefs or actions as a reaction to group pressure (real or imagined)






31. The electronic/online activity of prospects






32. May include text graphics video and sound but on a website






33. Content that promises something for free






34. Require a great time investment are highly immersive and demand advance skill






35. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






36. The ability to attribute prospect behavior to the media that triggered the response.






37. Handle: your user name in a social community






38. A means of communication






39. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






40. Content that offers a claim about something of interest






41. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






42. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






43. Accumulated resources whose value flows to people as a result of their access to others






44. Media for which you assessed monetary fees






45. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






46. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






47. Anything that involves delivering hosted services online






48. The exposure of a clickable ad on a website to one individual person.






49. Problem recognition - info search - alternative eval - purchase - post purchase eval






50. Attempt to depict real world sitiuations