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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media for which you assessed monetary fees






2. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






3. Belief that when a lot of people select one option then it must be the right option






4. Content that refutes an accepted belief






5. Attempt to depict real world sitiuations






6. Content that offers a claim about something of interest






7. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






8. Original cntent that positions the sponsoring entity as a authority






9. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






10. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






11. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






12. Careful crafting of a title that markets the content






13. Those that involve expert play to organize and value variables in the game system






14. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






15. Media channels the brand controls






16. The electronic/online activity of prospects






17. Save your bookmarks online so they are always available wherever you have online access






18. Host content but also typically feature video - photo etc. other than text






19. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






20. Method of game play:






21. Anything that involves delivering hosted services online






22. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






23. Software that is routinely updated like an app






24. Classifications that experts create






25. Games in which the players play a character role with the goal of completing a mission






26. Refers to the process social media users undergo to categorize content according to their own folksonomy






27. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






28. Avg number of times someone is exposed to your message






29. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






30. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






31. Content that will entertain






32. The visual nature of the game such as science fiction - fantasy horror and retro






33. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






34. Problem recognition - info search - alternative eval - purchase - post purchase eval






35. A means of communication






36. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






37. The means by which files are transferred from your computer directly to your website.






38. Crosses the boundaries of mass and personal media






39. The degree to which the data in a database is accurate and consistent according to a data model and data type.






40. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






41. The interface that allows one computer system or application to communicate and exchange data with another.






42. The way the game world is experienced






43. Information that people copy from other sources






44. The exposure of a clickable ad on a website to one individual person.






45. Acronym representing a way to create real-time Web applications.






46. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






47. Share and promote online news






48. Handle: your user name in a social community






49. Accumulated resources whose value flows to people as a result of their access to others






50. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games