Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Software that is routinely updated like an app






2. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






3. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






4. Those others view as knowledgeable sources of information






5. The RSS or Atom feeds used by news aggregators.






6. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






7. When an advertiser pays for their online ad based on the number of views.






8. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






9. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






10. Person who is frequently able to influence others






11. Consumers are happy/ unhappy posting about you with reviews of anysort






12. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






13. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






14. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






15. Assessments with detailed comments about the object in question






16. The value added for all users by each individual user






17. The visible - clickable text in a hyperlink typically used to indicate subject matter.






18. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






19. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






20. The degree to which the data in a database is accurate and consistent according to a data model and data type.






21. Placement of a branded item in an entertainment property such as a television program - movie - or game.






22. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






23. Problem recognition - info search - alternative eval - purchase - post purchase eval






24. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






25. Media for which you assessed monetary fees






26. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






27. Accumulated resources whose value flows to people as a result of their access to others






28. The means by which files are transferred from your computer directly to your website.






29. Automated software that combs through web sites to index web pages for search engines.






30. Careful crafting of a title that markets the content






31. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






32. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






33. The visual nature of the game such as science fiction - fantasy horror and retro






34. A link to your website from a different website.






35. Crosses the boundaries of mass and personal media






36. This ad buying option places ads on several networked websites.






37. Classifications that experts create






38. The interface that allows one computer system or application to communicate and exchange data with another.






39. Performative in that the player chooses an action that the game executes






40. A web-based tool or desktop application that collects syndicated content.






41. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






42. Belief that when a lot of people select one option then it must be the right option






43. The shortcuts our brains take when we process information






44. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






45. Content that promises something for free






46. Constantly wired in the network - always online






47. The exposure of a clickable ad on a website to one individual person.






48. May include text graphics video and sound but on a website






49. The hardware systems on which the game is played






50. Google's pay-per-click advertiser program.