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Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Adsense
Data Hygiene
Product placement
Action games
2. Ads that appear between web pages (before the browser displays a new page).
Meta Tag
Role of social media in the consumer purchase process
Advergaming
Interstitial Ads
3. Attempt to depict real world sitiuations
Reputation capital
Simulation games
Synchronous interactions
Tagging
4. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Synchronous interactions
Direct Response
Asynchronous interactions
Aggregation
5. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Medium (or channel)
Feed
Best practices to leverage social reviews and ratings
6. Host content but also typically feature video - photo etc. other than text
Mass media
Platforms
Media Sharing sites
Blogs
7. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Personal media
Reach
AJAX (Asynchronous Java Script and XML)
Search Engine Optimization (SEO)
8. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Social customer relationship management (crm)
Black Hat SEO
Interstitial Ads
Asynchronous interactions
9. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Earned media
Outbound Link
In game immersive advertising
Marketing Qualified Lead (MQL)
10. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Social Media Marketing
Conversion
Click-Through-Rate (CTR)
Search Engine Marketing (SEM)
11. Content that offers a claim about something of interest
Mode
Unique Visitor
Research hook
Conformity
12. Method of game play:
Genre
Impression:
Split-Run
Ad Serving
13. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Display ads
ROS (Run of Site)
Casual games
Research hook
14. The value added for all users by each individual user
Above The Fold
Ratings
Synchronous interactions
Network effect
15. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Ad Tracking
Site stickiness
Above The Fold
Search Engine Optimization (SEO)
16. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Bases of social power
ROS (Run of Site)
Social capital
Unique Visitor
17. The visual nature of the game such as science fiction - fantasy horror and retro
Frequency
Profiling
Milieu
Culture of participation
18. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Alternate reality game
Conformity
Paid media
Click-Through-Rate (CTR)
19. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Reputation economy
Level of participation
Conversion
Social ads
20. Google's pay-per-click advertiser program.
Simulation games
Resource hook
Adwords
RSS (Really Simple Syndication)
21. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Demographics
Data Hygiene
Reputation economy
Digital native
22. Classifications that experts create
Cost Per Click (CPC)
Taxonomies
Conformity
Genre
23. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Conversion
Black Hat SEO
Above The Fold
Authority
24. The use of a digital brand name by someone who does not have legit claim to the name
Cost Per Thousand (CPM)
Handle squatting
Affinity
Social communities
25. Ability of a site to draw repeat visits and to keep people on a site
EPV (Earnings Per Visitor)
Site stickiness
Your social brand
Power users
26. Scores that people acting in the role of critics assign to something as an indicator
Rich-Media
Ratings
In game immersive advertising
Pay-Per-Impression
27. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
HTML (HyperText Markup Language)
Pillar content
Paid media
Role of social media in the consumer purchase process
28. The way the game world is experienced
Taxonomies
Share tools
Mode
Response Attribution
29. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Contrary hook
Anchor Text
Genre
Response Attribution
30. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
ROS (Run of Site)
Social shopping
Hover/Floating Ads
Social Publishing
31. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Media
API (Application Programming Interface)
Resource hook
Split-Run
32. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Online Ads/Banner Ads
Social media
Humor hook
Casual games
33. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Digital native
Social ads
Bases of social power
Different forms of social media
34. Interactive social system that is available to users 24/7
Role playing games
Web 2.0
Casual games
When we are more likely to conform
35. Authority building content seminal pieces of work that shape the way people think
Resource hook
Milieu
Flagship content
Advergaming
36. The hardware systems on which the game is played
Pay-Per-Impression
Recommendations and referrals
Platforms
Contrary hook
37. Sites with aid in the dissemination of content to an audience:
Humor hook
CGI (Common Gateway Interface)
Social Publishing
Social Media Marketing
38. Problem recognition - info search - alternative eval - purchase - post purchase eval
FTP (file transfer protocol)
Cookie
Steps in a shopping decision
Impression:
39. Channels capable of two way communication on a small scale
Ad Serving
Meta Tag
Reputation capital
Personal media
40. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Digital Body Language
Dynamic Content
Pay-Per-Impression
Split-Run
41. Occur in real time
Advergaming
Adwords
Synchronous interactions
Forums
42. Careful crafting of a title that markets the content
Social networking sites
Title linkbaiting
Your social brand
Churn Rate
43. A means of communication
Media
Pillar content
Landing Page
Culture of participation
44. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Social shopping
Other referral tools
Social media
Share tools
45. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
In-game advertising
Humor hook
Core games
Different forms of social media
46. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Advergaming
Social proof
Cost Per Action (CPA)
Affinity
47. Those others view as knowledgeable sources of information
Above The Fold
Power users
Spider
Ratings
48. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Anchor Text
Humor hook
Social media
Medium (or channel)
49. Accumulated resources whose value flows to people as a result of their access to others
Meta Tag
Social capital
Social news communities
Dynamic Content
50. Crosses the boundaries of mass and personal media
Social games
Social media
Title linkbaiting
Earned media
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