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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Classifications that experts create






2. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






3. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






4. Do not require all participants to immediately respond






5. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






6. Content that promises something for free






7. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






8. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






9. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






10. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






11. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






12. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






13. Sets of labels (tags) individuals choose in a way that makes sense to them






14. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






15. Sites with aid in the dissemination of content to an audience:






16. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






17. The coding language used to create and link together documents and files on the internet.






18. Problem recognition - info search - alternative eval - purchase - post purchase eval






19. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






20. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






21. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






22. Games in which the players play a character role with the goal of completing a mission






23. Oldest venue of social media that are ineractive versions of community bulletin boards






24. Content written with the intent to be helpful to target audience






25. Content that will entertain






26. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






27. Persuades with the opinion or recommendation of an expert in the field






28. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






29. The process by which display ads get placed on websites.






30. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






31. The ability to attribute prospect behavior to the media that triggered the response.






32. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






33. Method of game play:






34. A means of communication






35. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






36. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






37. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






38. The hardware systems on which the game is played






39. Save your bookmarks online so they are always available wherever you have online access






40. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






41. Refers to situations where consumers interact with others during a shopping event






42. Ads that appear between web pages (before the browser displays a new page).






43. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






44. Media channels beyond the control of the company (word of mouth)






45. Share and promote online news






46. When an advertiser pays for their online ad based on the number of views.






47. Interactive social system that is available to users 24/7






48. Original cntent that positions the sponsoring entity as a authority






49. Performative in that the player chooses an action that the game executes






50. Information that people copy from other sources