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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Paid media
Above The Fold
Core games
Reach
2. Constantly wired in the network - always online
In-game advertising
Reputation capital
Digital native
Frequency
3. Ability of a site to draw repeat visits and to keep people on a site
Benefits of engaging with your customers through online social channels
Ratings
Site stickiness
Adwords
4. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Dynamic Content
Cost Per Thousand (CPM)
Advergaming
Meme
5. Means of communication that can reach a large number of individuals
Dynamic Content
Mass media
Interstitial Ads
Profiling
6. Websites that host regularly updated content
Herding behavior
Web 2.0
Blogs
Mass media
7. A link to your website from a different website.
Anchor Text
Inbound Link
Pay-Per-Inclusion
Reach
8. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Social Commerce
Outbound Link
Network effect
Pay-Per-Click
9. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Contrary hook
Impression:
Skyscraper
Share tools
10. Placement of a branded item in an entertainment property such as a television program - movie - or game.
ASP (Active Server Pages):
Product placement
Genre
Giveaway hook
11. The shortcuts our brains take when we process information
Pay-Per-Lead
Share tools
Cognitive bias
ROS (Run of Site)
12. Persuades with the opinion or recommendation of an expert in the field
Split-Run
Advergaming
Authority
Frequency
13. The process by which display ads get placed on websites.
Buying Cycle
Interstitial Ads
Recommendations and referrals
Ad Serving
14. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Feed
FTP (file transfer protocol)
Benefits of engaging with your customers through online social channels
Wikis
15. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Herding behavior
Flagship content
Black Hat SEO
Direct Response
16. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
When we are more likely to conform
Pay-Per-Lead
Platforms
Social media
17. Software that is routinely updated like an app
Split-Run
Ad Tracking
Social media
Perpetual beta
18. This ad buying option places an ad at various places on one website.
Social games
ROS (Run of Site)
Social networking sites
Social media
19. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
URL Tracking
Search Engine Marketing (SEM)
Giveaway hook
Asynchronous interactions
20. The exposure of a clickable ad on a website to one individual person.
Platforms
Digital native
Taxonomies
Impression:
21. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social games
Owned media
Feed
Personal media
22. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Humor hook
Click-Through-Rate (CTR)
Social proof
Your social brand
23. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Perpetual beta
Outbound Link
Conversion
Churn Rate
24. Share and promote online news
Cross Selling
ASP (Active Server Pages):
Social news communities
Stenography
25. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
In-game advertising
Social shopping
Adwords
Earned media
26. The ability to attribute prospect behavior to the media that triggered the response.
Response Attribution
Digital native
Reach
Paid media
27. Content that refutes an accepted belief
Contrary hook
Role of social media in the consumer purchase process
EPV (Earnings Per Visitor)
Social ads
28. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Word of mouse
URL Tracking
Vehicles
Adsense
29. Those others view as knowledgeable sources of information
Role playing games
Power users
Giveaway hook
Landing Page
30. The coding language used to create and link together documents and files on the internet.
Earned media
HTML (HyperText Markup Language)
Paid media
Pillar content
31. May include text graphics video and sound but on a website
Dynamic Content
Display ads
Strategy games
Media Sharing sites
32. Classifications that experts create
Taxonomies
Hover/Floating Ads
HTML (HyperText Markup Language)
Data Hygiene
33. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Direct Response
Giveaway hook
Pay-Per-Lead
EPV (Earnings Per Visitor)
34. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Platforms
Search Engine Marketing (SEM)
Spider
Affinity
35. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Bases of social power
Anchor Text
In-game advertising
Tags
36. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Level of participation
ROS (Run of Site)
Taxonomies
HTML (HyperText Markup Language)
37. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Medium (or channel)
Product placement
Blogs
Landing Page
38. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Pay-Per-Inclusion
EPV (Earnings Per Visitor)
Feed
Ad Tracking
39. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Media Sharing sites
Cost Per Action (CPA)
Social Publishing
Blogs
40. Careful crafting of a title that markets the content
Medium (or channel)
Filler content
Title linkbaiting
Genre
41. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Direct Response
Reach
Strategy games
Personal media
42. Information that people copy from other sources
Reviews
Filler content
Cost Per Click (CPC)
Social Commerce
43. Automated software that combs through web sites to index web pages for search engines.
Spider
Social Commerce
Search Engine Marketing (SEM)
Social networking sites
44. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Word of mouse
Different forms of social media
CGI (Common Gateway Interface)
Outbound Link
45. Host content but also typically feature video - photo etc. other than text
Power users
Your social brand
Social shopping
Media Sharing sites
46. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
Benefits of engaging with your customers through online social channels
Medium (or channel)
Authority
47. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Pay-Per-Click
Best practices to leverage social reviews and ratings
Landing Page
Filler content
48. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Split-Run
Click-Through-Rate (CTR)
Churn Rate
When we are more likely to conform
49. Authority building content seminal pieces of work that shape the way people think
Owned media
Flagship content
Cognitive bias
Forums
50. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Humor hook
Advergaming
Reviews
Impression: