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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Uses software to fine tune the offer and build intimacy with the customer






2. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






3. Constantly wired in the network - always online






4. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






5. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






6. Content written with the intent to be helpful to target audience






7. Assessments with detailed comments about the object in question






8. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






9. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






10. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






11. Accumulated resources whose value flows to people as a result of their access to others






12. Interactive social system that is available to users 24/7






13. Content that promises something for free






14. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






15. The visual nature of the game such as science fiction - fantasy horror and retro






16. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






17. Selling an additional category of products/solutions as a result of a customer's original purchase.






18. Refers to the process social media users undergo to categorize content according to their own folksonomy






19. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






20. Problem recognition - info search - alternative eval - purchase - post purchase eval






21. Channels capable of two way communication on a small scale






22. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






23. This ad buying option places an ad at various places on one website.






24. Performative in that the player chooses an action that the game executes






25. The electronic/online activity of prospects






26. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






27. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






28. Content that refutes an accepted belief






29. Content that offers a claim about something of interest






30. Media for which you assessed monetary fees






31. Persuades with the opinion or recommendation of an expert in the field






32. Paying to acquire leads from an outside party at a set rate or amount per lead.






33. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






34. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






35. Media channels the brand controls






36. Belief that when a lot of people select one option then it must be the right option






37. The way the game world is experienced






38. Games in which the players play a character role with the goal of completing a mission






39. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






40. A web-based tool or desktop application that collects syndicated content.






41. Refers to situations where consumers interact with others during a shopping event






42. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






43. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






44. Authority building content seminal pieces of work that shape the way people think






45. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






46. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






47. Require a great time investment are highly immersive and demand advance skill






48. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






49. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






50. Means of communication that can reach a large number of individuals







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