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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Vehicles
Benefits of engaging with your customers through online social channels
Profiling
Feed
2. Media for which you assessed monetary fees
Giveaway hook
Paid media
Hover/Floating Ads
Alternate reality game
3. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Flagship content
Black Hat SEO
Culture of participation
Cost Per Action (CPA)
4. Occurs when people follow the behaviors of others
API (Application Programming Interface)
Opinion leader
Ad Tracking
Herding behavior
5. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Genre
Affinity
Adwords
Media Sharing sites
6. Content that refutes an accepted belief
When we are more likely to conform
Impression:
Contrary hook
ROS (Run of Site)
7. Problem recognition - info search - alternative eval - purchase - post purchase eval
Steps in a shopping decision
Skyscraper
Conversion
RON (Run of Network)
8. Google's pay-per-click advertiser program.
Humor hook
Response Attribution
Adwords
Casual games
9. Accumulated resources whose value flows to people as a result of their access to others
Other referral tools
Share tools
Social capital
CGI (Common Gateway Interface)
10. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Synchronous interactions
Search Engine Optimization (SEO)
Click-Through-Rate (CTR)
Reputation economy
11. Crosses the boundaries of mass and personal media
Social media
Reach
Social customer relationship management (crm)
Unique Visitor
12. Content that will entertain
Handle squatting
Wikis
In-game advertising
Humor hook
13. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Churn Rate
Cognitive bias
Word of mouse
Product placement
14. How much activity can a website handle - can it handle times of large visits
Contrary hook
Dynamic Content
Scalability
AJAX (Asynchronous Java Script and XML)
15. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Reputation capital
Dynamic Content
Online Ads/Banner Ads
Media Sharing sites
16. Ads that appear between web pages (before the browser displays a new page).
Impression:
Interstitial Ads
Meme
Ad Serving
17. Websites that host regularly updated content
Cross Selling
Title linkbaiting
Blogs
Action games
18. Host content but also typically feature video - photo etc. other than text
Media Sharing sites
Social communities
Social bookmarking sites
Social news communities
19. The electronic/online activity of prospects
Cost Per Thousand (CPM)
Platforms
Level of participation
Digital Body Language
20. Uses software to fine tune the offer and build intimacy with the customer
Digital Body Language
Social customer relationship management (crm)
Owned media
Response Attribution
21. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Resource hook
Exit Traffic
Cost Per Action (CPA)
Herding behavior
22. When an advertiser pays for their online ad based on the number of views.
Asynchronous interactions
Black Hat SEO
Pay-Per-Impression
Spider
23. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Churn Rate
Cost Per Click (CPC)
Social proof
Demographics
24. Refers to the process social media users undergo to categorize content according to their own folksonomy
Display ads
Bases of social power
Tagging
Hover/Floating Ads
25. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Direct Response
Ratings
Cognitive bias
Social news communities
26. Sites with aid in the dissemination of content to an audience:
Ad Serving
Media Sharing sites
Unique Visitor
Social Publishing
27. May include text graphics video and sound but on a website
Cost Per Click (CPC)
AJAX (Asynchronous Java Script and XML)
Display ads
Page View
28. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Split-Run
Cloud computing
Asynchronous interactions
Social news communities
29. The exposure of a clickable ad on a website to one individual person.
Perpetual beta
Site stickiness
Impression:
Social capital
30. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Social shopping
Click-Through-Rate (CTR)
Media Sharing sites
Core games
31. The visual nature of the game such as science fiction - fantasy horror and retro
Milieu
Conformity
Unique Visitor
API (Application Programming Interface)
32. Content that promises something for free
Adsense
Giveaway hook
Earned media
Web 2.0
33. Media channels beyond the control of the company (word of mouth)
In-game advertising
Spider
Share tools
Earned media
34. A link that leads people to a different website from the one they are visiting.
Authority
Social media
Pay-Per-Inclusion
Outbound Link
35. The way the game world is experienced
Research hook
Mode
Action games
Share tools
36. Authority building content seminal pieces of work that shape the way people think
Stenography
Flagship content
Churn Rate
Benefits of engaging with your customers through online social channels
37. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
FTP (file transfer protocol)
Online Ads/Banner Ads
Social Commerce
Social news communities
38. The use of a digital brand name by someone who does not have legit claim to the name
Demographics
Handle squatting
Bases of social power
Cognitive bias
39. Consumers are happy/ unhappy posting about you with reviews of anysort
Data Hygiene
Reputation economy
Paid media
Above The Fold
40. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Inbound Link
Dynamic Content
Aggregation
Different forms of social media
41. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Aggregation
Other referral tools
Social games
Marketing Qualified Lead (MQL)
42. Method of game play:
Herding behavior
Genre
Social Media Marketing
Alternate reality game
43. Cost of advertising based on the number of clicks received.
Contrary hook
Asynchronous interactions
Cost Per Click (CPC)
Black Hat SEO
44. The process by which display ads get placed on websites.
Black Hat SEO
Forums
Ad Serving
Genre
45. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Meme
Unique Visitor
Ad Tracking
Black Hat SEO
46. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Ad Tracking
FTP (file transfer protocol)
Ad Serving
Social proof
47. A link to your website from a different website.
Social proof
Simulation games
Inbound Link
Search Engine Marketing (SEM)
48. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Social proof
Benefits of engaging with your customers through online social channels
Buying Cycle
Social Publishing
49. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Meta Tag
Pillar content
EPV (Earnings Per Visitor)
Milieu
50. The ability to attribute prospect behavior to the media that triggered the response.
Site stickiness
Alternate reality game
Social Publishing
Response Attribution