Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Uses software to fine tune the offer and build intimacy with the customer






2. Original cntent that positions the sponsoring entity as a authority






3. Information that people copy from other sources






4. Careful crafting of a title that markets the content






5. May include text graphics video and sound but on a website






6. Share and promote online news






7. The visual nature of the game such as science fiction - fantasy horror and retro






8. A web-based tool or desktop application that collects syndicated content.






9. The interface that allows one computer system or application to communicate and exchange data with another.






10. This ad buying option places ads on several networked websites.






11. Occur in real time






12. Media channels beyond the control of the company (word of mouth)






13. Cost of advertising based on the number of clicks received.






14. Sets of labels (tags) individuals choose in a way that makes sense to them






15. Crosses the boundaries of mass and personal media






16. Content written with the intent to be helpful to target audience






17. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






18. Attempt to depict real world sitiuations






19. The means by which files are transferred from your computer directly to your website.






20. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






21. Games in which the players play a character role with the goal of completing a mission






22. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






23. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






24. Placement of a branded item in an entertainment property such as a television program - movie - or game.






25. Sites with aid in the dissemination of content to an audience:






26. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






27. Website measurement that records unique IP addresses as individual visitors.






28. The shortcuts our brains take when we process information






29. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






30. Selling an additional category of products/solutions as a result of a customer's original purchase.






31. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






32. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






33. Google's pay-per-click advertiser program.






34. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






35. When an advertiser pays for their online ad based on the number of views.






36. The hardware systems on which the game is played






37. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






38. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






39. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






40. Channels capable of two way communication on a small scale






41. Classifications that experts create






42. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






43. Belief that when a lot of people select one option then it must be the right option






44. Media channels the brand controls






45. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






46. Typically educational content that readers use over time - save and share






47. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






48. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






49. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






50. Content that offers a claim about something of interest