Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selling an additional category of products/solutions as a result of a customer's original purchase.






2. How much activity can a website handle - can it handle times of large visits






3. Constantly wired in the network - always online






4. Attention - Interest - Desire - and Action






5. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






6. The ability to freely interact with other people and companies; open access to venues that allow users to share content






7. Belief that when a lot of people select one option then it must be the right option






8. Anything that involves delivering hosted services online






9. Means of communication that can reach a large number of individuals






10. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






11. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






12. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






13. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






14. Those others view as knowledgeable sources of information






15. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






16. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






17. Change in beliefs or actions as a reaction to group pressure (real or imagined)






18. Typically educational content that readers use over time - save and share






19. Ability of a site to draw repeat visits and to keep people on a site






20. The interface that allows one computer system or application to communicate and exchange data with another.






21. Cost of advertising based on the number of clicks received.






22. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






23. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






24. Automated software that combs through web sites to index web pages for search engines.






25. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






26. The RSS or Atom feeds used by news aggregators.






27. Online word of mouth and very strong influence on consumer decision making






28. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






29. Save your bookmarks online so they are always available wherever you have online access






30. The hardware systems on which the game is played






31. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






32. The way the game world is experienced






33. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






34. Content that refutes an accepted belief






35. The means by which files are transferred from your computer directly to your website.






36. Method of game play:






37. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






38. The exposure of a clickable ad on a website to one individual person.






39. Avg number of times someone is exposed to your message






40. Require a great time investment are highly immersive and demand advance skill






41. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






42. Assessments with detailed comments about the object in question






43. Interactive social system that is available to users 24/7






44. A means of communication






45. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






46. Accumulated resources whose value flows to people as a result of their access to others






47. Occurs when people follow the behaviors of others






48. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






49. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






50. The degree to which the data in a database is accurate and consistent according to a data model and data type.