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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Authority building content seminal pieces of work that shape the way people think






2. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






3. Those that involve expert play to organize and value variables in the game system






4. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






5. Oldest venue of social media that are ineractive versions of community bulletin boards






6. When an advertiser pays for their online ad based on the number of views.






7. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






8. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






9. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






10. The shortcuts our brains take when we process information






11. Uses software to fine tune the offer and build intimacy with the customer






12. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






13. The visible - clickable text in a hyperlink typically used to indicate subject matter.






14. Interactive social system that is available to users 24/7






15. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






16. Host content but also typically feature video - photo etc. other than text






17. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






18. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






19. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






20. Websites that host regularly updated content






21. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






22. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






23. The ability to attribute prospect behavior to the media that triggered the response.






24. Share and promote online news






25. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






26. Sites with aid in the dissemination of content to an audience:






27. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






28. Games in which the players play a character role with the goal of completing a mission






29. Crosses the boundaries of mass and personal media






30. This ad buying option places an ad at various places on one website.






31. Change in beliefs or actions as a reaction to group pressure (real or imagined)






32. Attention - Interest - Desire - and Action






33. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






34. Handle: your user name in a social community






35. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






36. The RSS or Atom feeds used by news aggregators.






37. Performative in that the player chooses an action that the game executes






38. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






39. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






40. The use of a digital brand name by someone who does not have legit claim to the name






41. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






42. The value added for all users by each individual user






43. Sets of labels (tags) individuals choose in a way that makes sense to them






44. Careful crafting of a title that markets the content






45. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






46. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






47. The electronic/online activity of prospects






48. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






49. The process by which display ads get placed on websites.






50. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l