SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Blogs
Other referral tools
Pay-Per-Impression
Cloud computing
2. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Social capital
Dynamic Content
EPV (Earnings Per Visitor)
Opinion leader
3. Scores that people acting in the role of critics assign to something as an indicator
Mass media
Different forms of social media
Social media
Ratings
4. Handle: your user name in a social community
Your social brand
Culture of participation
Level of participation
Alternate reality game
5. The ability to freely interact with other people and companies; open access to venues that allow users to share content
API (Application Programming Interface)
Culture of participation
Search Engine Marketing (SEM)
Landing Page
6. Website measurement that records unique IP addresses as individual visitors.
Social proof
Ad Serving
Simulation games
Unique Visitor
7. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Split-Run
Ad Tracking
Aggregator
Blogs
8. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Above The Fold
Digital native
Page View
Display ads
9. May include text graphics video and sound but on a website
Display ads
Cost Per Click (CPC)
Medium (or channel)
Authority
10. Refers to situations where consumers interact with others during a shopping event
Genre
Social shopping
Site stickiness
Pay-Per-Impression
11. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Display ads
Contrary hook
When we are more likely to conform
12. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Aggregator
Organic Search
Conformity
Social customer relationship management (crm)
13. The use of a digital brand name by someone who does not have legit claim to the name
API (Application Programming Interface)
FTP (file transfer protocol)
Media Sharing sites
Handle squatting
14. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Web 2.0
Adsense
Paid media
Social capital
15. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Online Ads/Banner Ads
Interstitial Ads
Platforms
Data Hygiene
16. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Paid media
Ratings
Social media
17. Means of communication that can reach a large number of individuals
Mass media
Other referral tools
Stenography
Folksonomies
18. The visual nature of the game such as science fiction - fantasy horror and retro
Milieu
Best practices to leverage social reviews and ratings
Opinion leader
Perpetual beta
19. Selling an additional category of products/solutions as a result of a customer's original purchase.
Media
Meta Tag
Cross Selling
Reputation economy
20. Content that refutes an accepted belief
Online Ads/Banner Ads
Expandable Ads
Contrary hook
When we are more likely to conform
21. Websites that host regularly updated content
Pay-Per-Inclusion
Social Commerce
Mass media
Blogs
22. Ads that appear between web pages (before the browser displays a new page).
Herding behavior
Synchronous interactions
Interstitial Ads
Asynchronous interactions
23. The process by which display ads get placed on websites.
Ad Serving
Expandable Ads
Stenography
Pay-Per-Inclusion
24. Anything that involves delivering hosted services online
Marketing Qualified Lead (MQL)
Benefits of engaging with your customers through online social channels
Social shopping
Cloud computing
25. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Handle squatting
Level of participation
Page View
Outbound Link
26. A link to your website from a different website.
Adwords
Wikis
Media
Inbound Link
27. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Media Sharing sites
Ad Tracking
Product placement
Affinity
28. Method of game play:
Ad Tracking
Genre
Skyscraper
Spider
29. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Search Engine Marketing (SEM)
Role playing games
Handle squatting
30. Assessments with detailed comments about the object in question
Medium (or channel)
Reviews
Best practices to leverage social reviews and ratings
Unique Visitor
31. Performative in that the player chooses an action that the game executes
Blogs
Action games
Giveaway hook
Other referral tools
32. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Genre
Level of participation
Black Hat SEO
Search Engine Marketing (SEM)
33. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Filler content
Churn Rate
Bases of social power
Inbound Link
34. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Culture of participation
Your social brand
URL Tracking
Opinion leader
35. The exposure of a clickable ad on a website to one individual person.
Reputation economy
URL Tracking
Role playing games
Impression:
36. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Hover/Floating Ads
Giveaway hook
Interstitial Ads
Strategy games
37. A web-based tool or desktop application that collects syndicated content.
Pillar content
Aggregator
Benefits of engaging with your customers through online social channels
Share tools
38. Software that is routinely updated like an app
Perpetual beta
Pay-Per-Lead
Other referral tools
Reviews
39. Sites with aid in the dissemination of content to an audience:
Social Publishing
Recommendations and referrals
Meme
Spider
40. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Tags
Pay-Per-Impression
Landing Page
Genre
41. Uses software to fine tune the offer and build intimacy with the customer
Churn Rate
Reviews
Owned media
Social customer relationship management (crm)
42. Attention - Interest - Desire - and Action
AIDA
Forums
ASP (Active Server Pages):
Earned media
43. The term used when people have clicked on or viewed a web page.
Forums
Page View
Social games
Owned media
44. A link that leads people to a different website from the one they are visiting.
Online Ads/Banner Ads
EPV (Earnings Per Visitor)
Organic Search
Outbound Link
45. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Owned media
URL Tracking
Meta Tag
Personal media
46. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Advergaming
Skyscraper
Social media
Folksonomies
47. Media channels the brand controls
Landing Page
Impression:
Owned media
Anchor Text
48. Games in which the players play a character role with the goal of completing a mission
Role playing games
Feed
Social capital
Landing Page
49. Number of people exposed to your message
Cloud computing
Landing Page
Reach
Resource hook
50. Those others view as knowledgeable sources of information
Buying Cycle
Power users
In-game advertising
Authority building content