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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social games
Action games
Impression:
Title linkbaiting
2. Cost of advertising based on the number of clicks received.
CGI (Common Gateway Interface)
Cost Per Click (CPC)
Resource hook
Search Engine Optimization (SEO)
3. Those that involve expert play to organize and value variables in the game system
Level of participation
Social Media Marketing
Strategy games
Genre
4. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Role of social media in the consumer purchase process
Cross Selling
Social Media Marketing
Strategy games
5. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Above The Fold
When we are more likely to conform
Contrary hook
URL Tracking
6. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
In game immersive advertising
Reach
Product placement
Aggregator
7. Person who is frequently able to influence others
Best practices to leverage social reviews and ratings
Opinion leader
Role playing games
RON (Run of Network)
8. Assessments with detailed comments about the object in question
Social news communities
Reviews
Different forms of social media
Authority
9. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social proof
Media Sharing sites
Opinion leader
In-game advertising
10. The process by which display ads get placed on websites.
Cognitive bias
Power users
Spider
Ad Serving
11. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Feed
Pay-Per-Inclusion
Profiling
Social communities
12. The visual nature of the game such as science fiction - fantasy horror and retro
In-game advertising
Filler content
Social media
Milieu
13. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Authority building content
Direct Response
Rich-Media
Synchronous interactions
14. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Social media
Other referral tools
Contrary hook
Asynchronous interactions
15. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Adwords
Cloud computing
Benefits of engaging with your customers through online social channels
Split-Run
16. Media for which you assessed monetary fees
Paid media
Advergaming
Bases of social power
Other referral tools
17. The hardware systems on which the game is played
Exit Traffic
Social proof
Platforms
Landing Page
18. Software that is routinely updated like an app
Unique Visitor
Paid media
Perpetual beta
Social media
19. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Strategy games
Pay-Per-Inclusion
ASP (Active Server Pages):
Cost Per Thousand (CPM)
20. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
AJAX (Asynchronous Java Script and XML)
Buying Cycle
Social capital
21. Consumers are happy/ unhappy posting about you with reviews of anysort
Tagging
Reputation economy
Cloud computing
Pay-Per-Click
22. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Ratings
Genre
Social media
Digital Body Language
23. Google's pay-per-click advertiser program.
Adwords
Skyscraper
In game immersive advertising
Cognitive bias
24. Content that promises something for free
Giveaway hook
Cloud computing
Product placement
Reviews
25. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Other referral tools
Search Engine Optimization (SEO)
Social media
Ad Tracking
26. Attempt to depict real world sitiuations
Simulation games
Bases of social power
CGI (Common Gateway Interface)
Reach
27. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Medium (or channel)
Conversion
Reputation economy
Social proof
28. Handle: your user name in a social community
Buying Cycle
Casual games
Your social brand
Reputation capital
29. Content that offers a claim about something of interest
Research hook
URL Tracking
Paid media
Social networking sites
30. Problem recognition - info search - alternative eval - purchase - post purchase eval
Taxonomies
Steps in a shopping decision
Buying Cycle
Social customer relationship management (crm)
31. Website measurement that records unique IP addresses as individual visitors.
Social Publishing
URL Tracking
Unique Visitor
Adwords
32. Require a great time investment are highly immersive and demand advance skill
Personal media
URL Tracking
Core games
Social Media Marketing
33. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Cost Per Click (CPC)
Adwords
Taxonomies
Best practices to leverage social reviews and ratings
34. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Social Commerce
Social news communities
Culture of participation
Recommendations and referrals
35. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Blogs
Direct Response
Reputation economy
Split-Run
36. Refers to situations where consumers interact with others during a shopping event
Social shopping
Ad Serving
Different forms of social media
Benefits of engaging with your customers through online social channels
37. A web-based tool or desktop application that collects syndicated content.
Marketing Qualified Lead (MQL)
Frequency
Paid media
Aggregator
38. The value added for all users by each individual user
Skyscraper
Network effect
Inbound Link
Vehicles
39. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Buying Cycle
Social communities
Click-Through-Rate (CTR)
RSS (Really Simple Syndication)
40. The use of a digital brand name by someone who does not have legit claim to the name
Social ads
Handle squatting
Folksonomies
Blogs
41. The exposure of a clickable ad on a website to one individual person.
Media Sharing sites
Impression:
Earned media
API (Application Programming Interface)
42. The ability to attribute prospect behavior to the media that triggered the response.
Paid media
URL Tracking
Response Attribution
Hover/Floating Ads
43. Content written with the intent to be helpful to target audience
Social bookmarking sites
AIDA
Authority building content
Resource hook
44. Those others view as knowledgeable sources of information
Power users
Resource hook
Social communities
Authority building content
45. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Action games
Social Commerce
Dynamic Content
Cost Per Thousand (CPM)
46. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Your social brand
ROS (Run of Site)
Bases of social power
Organic Search
47. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Anchor Text
Casual games
Platforms
Paid media
48. Anything that involves delivering hosted services online
Cloud computing
Advergaming
Earned media
API (Application Programming Interface)
49. The means by which files are transferred from your computer directly to your website.
Culture of participation
Level of participation
FTP (file transfer protocol)
Adsense
50. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
Page View
API (Application Programming Interface)
Pay-Per-Inclusion