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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Acronym representing a way to create real-time Web applications.






2. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






3. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






4. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






5. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






6. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






7. Those others view as knowledgeable sources of information






8. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






9. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






10. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






11. Constantly wired in the network - always online






12. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






13. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






14. Accumulated resources whose value flows to people as a result of their access to others






15. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






16. The visible - clickable text in a hyperlink typically used to indicate subject matter.






17. Media for which you assessed monetary fees






18. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






19. Online word of mouth and very strong influence on consumer decision making






20. Website measurement that records unique IP addresses as individual visitors.






21. The exposure of a clickable ad on a website to one individual person.






22. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






23. Refers to situations where consumers interact with others during a shopping event






24. A link that leads people to a different website from the one they are visiting.






25. Selling an additional category of products/solutions as a result of a customer's original purchase.






26. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






27. Anything that involves delivering hosted services online






28. Refers to the process social media users undergo to categorize content according to their own folksonomy






29. Occur in real time






30. Original cntent that positions the sponsoring entity as a authority






31. The coding language used to create and link together documents and files on the internet.






32. A link to your website from a different website.






33. Share and promote online news






34. Occurs when people follow the behaviors of others






35. Attempt to depict real world sitiuations






36. This ad buying option places an ad at various places on one website.






37. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






38. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






39. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






40. Change in beliefs or actions as a reaction to group pressure (real or imagined)






41. Consumers are happy/ unhappy posting about you with reviews of anysort






42. Handle: your user name in a social community






43. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






44. Content that promises something for free






45. Require a great time investment are highly immersive and demand advance skill






46. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






47. Software that is routinely updated like an app






48. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






49. Interactive social system that is available to users 24/7






50. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).