Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content that promises something for free






2. Ads that appear between web pages (before the browser displays a new page).






3. Oldest venue of social media that are ineractive versions of community bulletin boards






4. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






5. Media for which you assessed monetary fees






6. The way the game world is experienced






7. The exposure of a clickable ad on a website to one individual person.






8. Sets of labels (tags) individuals choose in a way that makes sense to them






9. The term used when people have clicked on or viewed a web page.






10. Change in beliefs or actions as a reaction to group pressure (real or imagined)






11. Online word of mouth and very strong influence on consumer decision making






12. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






13. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






14. Cost of advertising based on the number of clicks received.






15. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






16. The coding language used to create and link together documents and files on the internet.






17. Accumulated resources whose value flows to people as a result of their access to others






18. Channels capable of two way communication on a small scale






19. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






20. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






21. Classifications that experts create






22. Anything that involves delivering hosted services online






23. When an advertiser pays for their online ad based on the number of views.






24. Number of people exposed to your message






25. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






26. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






27. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






28. Persuades with the opinion or recommendation of an expert in the field






29. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






30. The degree to which the data in a database is accurate and consistent according to a data model and data type.






31. Occurs when people follow the behaviors of others






32. Automated software that combs through web sites to index web pages for search engines.






33. Within each medium - marketers can choose these specifically to place a message






34. The electronic/online activity of prospects






35. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






36. Content written with the intent to be helpful to target audience






37. The means by which files are transferred from your computer directly to your website.






38. Sites with aid in the dissemination of content to an audience:






39. Original cntent that positions the sponsoring entity as a authority






40. Authority building content seminal pieces of work that shape the way people think






41. The ability to attribute prospect behavior to the media that triggered the response.






42. A link that leads people to a different website from the one they are visiting.






43. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






44. Assessments with detailed comments about the object in question






45. May include text graphics video and sound but on a website






46. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






47. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






48. Crosses the boundaries of mass and personal media






49. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






50. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.