Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The means by which files are transferred from your computer directly to your website.






2. The visual nature of the game such as science fiction - fantasy horror and retro






3. Careful crafting of a title that markets the content






4. Selling an additional category of products/solutions as a result of a customer's original purchase.






5. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






6. The way the game world is experienced






7. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






8. Oldest venue of social media that are ineractive versions of community bulletin boards






9. The hardware systems on which the game is played






10. The ability to attribute prospect behavior to the media that triggered the response.






11. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






12. The visible - clickable text in a hyperlink typically used to indicate subject matter.






13. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






14. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






15. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






16. Consumers are happy/ unhappy posting about you with reviews of anysort






17. Those that involve expert play to organize and value variables in the game system






18. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






19. Sets of labels (tags) individuals choose in a way that makes sense to them






20. Authority building content seminal pieces of work that shape the way people think






21. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






22. The value added for all users by each individual user






23. The shortcuts our brains take when we process information






24. The process by which display ads get placed on websites.






25. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






26. Cost of advertising based on the number of clicks received.






27. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






28. Occur in real time






29. Attention - Interest - Desire - and Action






30. Accumulated resources whose value flows to people as a result of their access to others






31. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






32. Media for which you assessed monetary fees






33. The use of a digital brand name by someone who does not have legit claim to the name






34. Performative in that the player chooses an action that the game executes






35. Avg number of times someone is exposed to your message






36. Content that refutes an accepted belief






37. Typically educational content that readers use over time - save and share






38. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






39. Those others view as knowledgeable sources of information






40. Paying to acquire leads from an outside party at a set rate or amount per lead.






41. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






42. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






43. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






44. Refers to situations where consumers interact with others during a shopping event






45. Content written with the intent to be helpful to target audience






46. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






47. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






48. Do not require all participants to immediately respond






49. A web-based tool or desktop application that collects syndicated content.






50. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.