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Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This ad buying option places an ad at various places on one website.
AJAX (Asynchronous Java Script and XML)
Social proof
Share tools
ROS (Run of Site)
2. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Alternate reality game
Display ads
Profiling
Reviews
3. The RSS or Atom feeds used by news aggregators.
Pay-Per-Click
Feed
Blogs
Organic Search
4. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Buying Cycle
Paid media
FTP (file transfer protocol)
Handle squatting
5. The value added for all users by each individual user
Network effect
Conformity
Mass media
Role playing games
6. Games in which the players play a character role with the goal of completing a mission
Social bookmarking sites
Opinion leader
Role playing games
Other referral tools
7. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
API (Application Programming Interface)
Synchronous interactions
In-game advertising
Churn Rate
8. The term used when people have clicked on or viewed a web page.
Page View
Social ads
Cookie
Rich-Media
9. Within each medium - marketers can choose these specifically to place a message
Earned media
Cross Selling
Vehicles
Advergaming
10. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
EPV (Earnings Per Visitor)
Buying Cycle
Hover/Floating Ads
In-game advertising
11. Sites with aid in the dissemination of content to an audience:
Authority
Social Publishing
Ratings
Role playing games
12. The hardware systems on which the game is played
Interstitial Ads
Platforms
Cloud computing
Pillar content
13. Website measurement that records unique IP addresses as individual visitors.
Reach
Pay-Per-Inclusion
Unique Visitor
Online Ads/Banner Ads
14. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Marketing Qualified Lead (MQL)
Authority building content
Research hook
Adwords
15. A link to your website from a different website.
Cost Per Click (CPC)
Inbound Link
Organic Search
Humor hook
16. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Blogs
Social Media Marketing
Landing Page
AJAX (Asynchronous Java Script and XML)
17. Belief that when a lot of people select one option then it must be the right option
Social media
Steps in a shopping decision
Social proof
Black Hat SEO
18. Typically educational content that readers use over time - save and share
Best practices to leverage social reviews and ratings
Pillar content
ROS (Run of Site)
Social media
19. Oldest venue of social media that are ineractive versions of community bulletin boards
Pay-Per-Lead
Social networking sites
Ad Tracking
Forums
20. The electronic/online activity of prospects
In game immersive advertising
Cost Per Thousand (CPM)
Digital Body Language
Conversion
21. Authority building content seminal pieces of work that shape the way people think
Aggregation
Tagging
Word of mouse
Flagship content
22. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Social communities
Different forms of social media
Ad Tracking
Pay-Per-Click
23. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Social media
FTP (file transfer protocol)
Black Hat SEO
Flagship content
24. Attention - Interest - Desire - and Action
Platforms
Conversion
AIDA
When we are more likely to conform
25. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Scalability
Social shopping
Role playing games
Cost Per Thousand (CPM)
26. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Social proof
Role of social media in the consumer purchase process
Simulation games
Search Engine Optimization (SEO)
27. The visual nature of the game such as science fiction - fantasy horror and retro
Cost Per Click (CPC)
Spider
Milieu
Media Sharing sites
28. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Medium (or channel)
Recommendations and referrals
Wikis
Pay-Per-Impression
29. Original cntent that positions the sponsoring entity as a authority
Social ads
Authority building content
Ad Tracking
Casual games
30. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
Contrary hook
Ad Tracking
Aggregation
31. Handle: your user name in a social community
Social networking sites
Herding behavior
Page View
Your social brand
32. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social shopping
Cross Selling
Social games
Affinity
33. Method of game play:
Genre
Network effect
Social proof
Culture of participation
34. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Core games
Scalability
Social ads
Social Commerce
35. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
URL Tracking
Milieu
Reputation capital
ROS (Run of Site)
36. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Expandable Ads
Pay-Per-Lead
Social proof
Best practices to leverage social reviews and ratings
37. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Landing Page
Ratings
Social proof
Aggregator
38. Selling an additional category of products/solutions as a result of a customer's original purchase.
Ratings
Click-Through-Rate (CTR)
Synchronous interactions
Cross Selling
39. Host content but also typically feature video - photo etc. other than text
Exit Traffic
Media Sharing sites
Personal media
ASP (Active Server Pages):
40. Uses software to fine tune the offer and build intimacy with the customer
Social proof
Opinion leader
Tags
Social customer relationship management (crm)
41. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
AIDA
Cognitive bias
Social networking sites
Social bookmarking sites
42. A means of communication
Affinity
Churn Rate
Feed
Media
43. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Authority building content
Core games
Ad Tracking
Ratings
44. When an advertiser pays for their online ad based on the number of views.
Impression:
Inbound Link
Share tools
Pay-Per-Impression
45. A link that leads people to a different website from the one they are visiting.
Recommendations and referrals
Outbound Link
Exit Traffic
Click-Through-Rate (CTR)
46. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
EPV (Earnings Per Visitor)
Adsense
Perpetual beta
Vehicles
47. The shortcuts our brains take when we process information
Pillar content
In-game advertising
Cognitive bias
Medium (or channel)
48. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
ROS (Run of Site)
AIDA
Rich-Media
Ratings
49. Anything that involves delivering hosted services online
Flagship content
Cloud computing
Blogs
Social media
50. Google's pay-per-click advertiser program.
Filler content
Paid media
ASP (Active Server Pages):
Adwords
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