Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Performative in that the player chooses an action that the game executes






2. Website measurement that records unique IP addresses as individual visitors.






3. Automated software that combs through web sites to index web pages for search engines.






4. The use of a digital brand name by someone who does not have legit claim to the name






5. Persuades with the opinion or recommendation of an expert in the field






6. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






7. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






8. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






9. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






10. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






11. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






12. A web-based tool or desktop application that collects syndicated content.






13. Change in beliefs or actions as a reaction to group pressure (real or imagined)






14. The process by which display ads get placed on websites.






15. Authority building content seminal pieces of work that shape the way people think






16. Oldest venue of social media that are ineractive versions of community bulletin boards






17. Games in which the players play a character role with the goal of completing a mission






18. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






19. The term used when people have clicked on or viewed a web page.






20. Content that offers a claim about something of interest






21. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






22. Save your bookmarks online so they are always available wherever you have online access






23. Attention - Interest - Desire - and Action






24. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






25. Problem recognition - info search - alternative eval - purchase - post purchase eval






26. Media channels beyond the control of the company (word of mouth)






27. Websites that host regularly updated content






28. Online word of mouth and very strong influence on consumer decision making






29. A means of communication






30. The electronic/online activity of prospects






31. Host content but also typically feature video - photo etc. other than text






32. How much activity can a website handle - can it handle times of large visits






33. Handle: your user name in a social community






34. Sites with aid in the dissemination of content to an audience:






35. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






36. Content written with the intent to be helpful to target audience






37. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






38. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






39. Share and promote online news






40. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






41. Content that promises something for free






42. The shortcuts our brains take when we process information






43. When an advertiser pays for their online ad based on the number of views.






44. Constantly wired in the network - always online






45. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






46. Occurs when people follow the behaviors of others






47. Selling an additional category of products/solutions as a result of a customer's original purchase.






48. Attempt to depict real world sitiuations






49. This ad buying option places ads on several networked websites.






50. The visual nature of the game such as science fiction - fantasy horror and retro