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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Acronym representing a way to create real-time Web applications.
Advergaming
Profiling
Churn Rate
AJAX (Asynchronous Java Script and XML)
2. Do not require all participants to immediately respond
Asynchronous interactions
Anchor Text
Outbound Link
Display ads
3. Crosses the boundaries of mass and personal media
Social media
Aggregation
Pay-Per-Click
Cost Per Action (CPA)
4. Online word of mouth and very strong influence on consumer decision making
Buying Cycle
Impression:
Word of mouse
Humor hook
5. Number of people exposed to your message
Social communities
Reach
Herding behavior
Media
6. Sets of labels (tags) individuals choose in a way that makes sense to them
Pillar content
In-game advertising
Folksonomies
Web 2.0
7. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Exit Traffic
Cost Per Action (CPA)
Product placement
Response Attribution
8. Ability of a site to draw repeat visits and to keep people on a site
Dynamic Content
Skyscraper
Site stickiness
HTML (HyperText Markup Language)
9. The ability to attribute prospect behavior to the media that triggered the response.
Pillar content
Cost Per Click (CPC)
FTP (file transfer protocol)
Response Attribution
10. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Mode
Scalability
RSS (Really Simple Syndication)
11. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Ad Tracking
Organic Search
Social proof
Search Engine Marketing (SEM)
12. Content that offers a claim about something of interest
AJAX (Asynchronous Java Script and XML)
Research hook
Reputation capital
Bases of social power
13. Problem recognition - info search - alternative eval - purchase - post purchase eval
Churn Rate
Tags
Best practices to leverage social reviews and ratings
Steps in a shopping decision
14. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
RON (Run of Network)
Ad Serving
Alternate reality game
15. Cost of advertising based on the number of clicks received.
Expandable Ads
Buying Cycle
Conversion
Cost Per Click (CPC)
16. Channels capable of two way communication on a small scale
When we are more likely to conform
Alternate reality game
Social Publishing
Personal media
17. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Pay-Per-Inclusion
Reach
Other referral tools
Recommendations and referrals
18. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Cognitive bias
Advergaming
API (Application Programming Interface)
Aggregation
19. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Cognitive bias
Asynchronous interactions
Online Ads/Banner Ads
Recommendations and referrals
20. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
When we are more likely to conform
Cookie
Profiling
Social proof
21. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Taxonomies
RSS (Really Simple Syndication)
Steps in a shopping decision
Strategy games
22. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
CGI (Common Gateway Interface)
URL Tracking
Conversion
Inbound Link
23. The shortcuts our brains take when we process information
Pay-Per-Click
Vehicles
Cognitive bias
Online Ads/Banner Ads
24. Persuades with the opinion or recommendation of an expert in the field
Best practices to leverage social reviews and ratings
Action games
Reputation capital
Authority
25. Careful crafting of a title that markets the content
Title linkbaiting
Flagship content
Search Engine Marketing (SEM)
Buying Cycle
26. Placement of a branded item in an entertainment property such as a television program - movie - or game.
In game immersive advertising
Product placement
Filler content
Wikis
27. Means of communication that can reach a large number of individuals
Social networking sites
Media Sharing sites
Tagging
Mass media
28. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Humor hook
Above The Fold
Pay-Per-Impression
Level of participation
29. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Best practices to leverage social reviews and ratings
Humor hook
Role of social media in the consumer purchase process
Display ads
30. A web-based tool or desktop application that collects syndicated content.
Milieu
Aggregator
Culture of participation
Handle squatting
31. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Digital Body Language
Pay-Per-Inclusion
Social capital
Title linkbaiting
32. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Scalability
Earned media
Stenography
FTP (file transfer protocol)
33. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Other referral tools
Milieu
Simulation games
Reputation capital
34. The electronic/online activity of prospects
Digital Body Language
Research hook
Role of social media in the consumer purchase process
Best practices to leverage social reviews and ratings
35. May include text graphics video and sound but on a website
Cost Per Click (CPC)
Display ads
Core games
API (Application Programming Interface)
36. The value added for all users by each individual user
Filler content
When we are more likely to conform
Word of mouse
Network effect
37. Uses software to fine tune the offer and build intimacy with the customer
Social Media Marketing
HTML (HyperText Markup Language)
Wikis
Social customer relationship management (crm)
38. Share and promote online news
Social news communities
Reputation capital
Research hook
Reach
39. The visual nature of the game such as science fiction - fantasy horror and retro
Authority
Milieu
Hover/Floating Ads
Taxonomies
40. This ad buying option places an ad at various places on one website.
Cost Per Click (CPC)
Scalability
ROS (Run of Site)
Social ads
41. Games in which the players play a character role with the goal of completing a mission
Owned media
Different forms of social media
Social customer relationship management (crm)
Role playing games
42. Refers to the process social media users undergo to categorize content according to their own folksonomy
Word of mouse
Affinity
Social bookmarking sites
Tagging
43. The RSS or Atom feeds used by news aggregators.
Your social brand
Advergaming
Social Media Marketing
Feed
44. Content that refutes an accepted belief
Herding behavior
Contrary hook
API (Application Programming Interface)
Your social brand
45. The exposure of a clickable ad on a website to one individual person.
Platforms
Feed
Search Engine Marketing (SEM)
Impression:
46. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Feed
Adwords
Reputation economy
Different forms of social media
47. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social news communities
Social media
Adsense
Bases of social power
48. Constantly wired in the network - always online
Page View
AIDA
Digital native
ROS (Run of Site)
49. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Black Hat SEO
Impression:
EPV (Earnings Per Visitor)
Above The Fold
50. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Conversion
Opinion leader
Research hook
EPV (Earnings Per Visitor)