Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






2. Refers to the process social media users undergo to categorize content according to their own folksonomy






3. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






4. Content that will entertain






5. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






6. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






7. Share and promote online news






8. The RSS or Atom feeds used by news aggregators.






9. A means of communication






10. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






11. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






12. Consumers are happy/ unhappy posting about you with reviews of anysort






13. Means of communication that can reach a large number of individuals






14. Ads that appear between web pages (before the browser displays a new page).






15. The hardware systems on which the game is played






16. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






17. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






18. A web-based tool or desktop application that collects syndicated content.






19. Careful crafting of a title that markets the content






20. The electronic/online activity of prospects






21. Anything that involves delivering hosted services online






22. Channels capable of two way communication on a small scale






23. Games in which the players play a character role with the goal of completing a mission






24. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






25. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






26. Constantly wired in the network - always online






27. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






28. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






29. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






30. Website measurement that records unique IP addresses as individual visitors.






31. This ad buying option places ads on several networked websites.






32. Uses software to fine tune the offer and build intimacy with the customer






33. A link that leads people to a different website from the one they are visiting.






34. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






35. Authority building content seminal pieces of work that shape the way people think






36. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






37. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






38. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






39. Oldest venue of social media that are ineractive versions of community bulletin boards






40. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






41. May include text graphics video and sound but on a website






42. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






43. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






44. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






45. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






46. Cost of advertising based on the number of clicks received.






47. A link to your website from a different website.






48. Persuades with the opinion or recommendation of an expert in the field






49. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






50. Online word of mouth and very strong influence on consumer decision making