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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media channels beyond the control of the company (word of mouth)






2. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






3. Attempt to depict real world sitiuations






4. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






5. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






6. The value added for all users by each individual user






7. Change in beliefs or actions as a reaction to group pressure (real or imagined)






8. This ad buying option places an ad at various places on one website.






9. The visual nature of the game such as science fiction - fantasy horror and retro






10. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






11. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






12. The coding language used to create and link together documents and files on the internet.






13. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






14. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






15. The ability to freely interact with other people and companies; open access to venues that allow users to share content






16. Content that will entertain






17. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






18. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






19. The degree to which the data in a database is accurate and consistent according to a data model and data type.






20. Media channels the brand controls






21. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






22. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






23. Within each medium - marketers can choose these specifically to place a message






24. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






25. The hardware systems on which the game is played






26. Acronym representing a way to create real-time Web applications.






27. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






28. Refers to the process social media users undergo to categorize content according to their own folksonomy






29. Belief that when a lot of people select one option then it must be the right option






30. A link to your website from a different website.






31. A link that leads people to a different website from the one they are visiting.






32. Problem recognition - info search - alternative eval - purchase - post purchase eval






33. Information that people copy from other sources






34. Scores that people acting in the role of critics assign to something as an indicator






35. This ad buying option places ads on several networked websites.






36. A means of communication






37. Content that refutes an accepted belief






38. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






39. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






40. Content that offers a claim about something of interest






41. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






42. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






43. Anything that involves delivering hosted services online






44. Those others view as knowledgeable sources of information






45. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






46. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






47. Person who is frequently able to influence others






48. Website measurement that records unique IP addresses as individual visitors.






49. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






50. When an advertiser pays for their online ad based on the number of views.