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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media channels beyond the control of the company (word of mouth)
Paid media
Cost Per Click (CPC)
Conversion
Earned media
2. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
In-game advertising
Social Commerce
Ratings
Buying Cycle
3. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Platforms
Cookie
Asynchronous interactions
Click-Through-Rate (CTR)
4. The use of a digital brand name by someone who does not have legit claim to the name
Contrary hook
Handle squatting
Resource hook
Digital Body Language
5. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Cost Per Thousand (CPM)
Medium (or channel)
Social games
Web 2.0
6. May include text graphics video and sound but on a website
Search Engine Optimization (SEO)
Display ads
Cost Per Click (CPC)
Role of social media in the consumer purchase process
7. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Exit Traffic
Your social brand
Perpetual beta
Simulation games
8. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Data Hygiene
Share tools
URL Tracking
RON (Run of Network)
9. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Advergaming
Social news communities
Dynamic Content
Reach
10. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Ratings
Different forms of social media
Rich-Media
Ad Serving
11. Sites with aid in the dissemination of content to an audience:
Social Publishing
Alternate reality game
Title linkbaiting
Level of participation
12. Classifications that experts create
Cloud computing
Opinion leader
Pay-Per-Inclusion
Taxonomies
13. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Aggregator
Simulation games
ROS (Run of Site)
Stenography
14. Oldest venue of social media that are ineractive versions of community bulletin boards
Forums
EPV (Earnings Per Visitor)
RON (Run of Network)
Personal media
15. Software that is routinely updated like an app
Perpetual beta
Pillar content
In-game advertising
Cost Per Click (CPC)
16. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social networking sites
Wikis
Social proof
Level of participation
17. The RSS or Atom feeds used by news aggregators.
Feed
Asynchronous interactions
Folksonomies
Direct Response
18. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Above The Fold
Social games
Cookie
When we are more likely to conform
19. Typically educational content that readers use over time - save and share
Product placement
Platforms
Stenography
Pillar content
20. The hardware systems on which the game is played
Platforms
In-game advertising
Above The Fold
Opinion leader
21. Within each medium - marketers can choose these specifically to place a message
When we are more likely to conform
CGI (Common Gateway Interface)
Alternate reality game
Vehicles
22. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Medium (or channel)
Social media
Social Commerce
Reputation capital
23. Require a great time investment are highly immersive and demand advance skill
Core games
Spider
Social news communities
Synchronous interactions
24. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Benefits of engaging with your customers through online social channels
Social news communities
Cost Per Thousand (CPM)
Adwords
25. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Social media
Social shopping
Cloud computing
Medium (or channel)
26. This ad buying option places ads on several networked websites.
RSS (Really Simple Syndication)
RON (Run of Network)
Resource hook
Social networking sites
27. Interactive social system that is available to users 24/7
Web 2.0
Share tools
FTP (file transfer protocol)
Steps in a shopping decision
28. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Product placement
Page View
Title linkbaiting
Hover/Floating Ads
29. The way the game world is experienced
Mode
Pillar content
Share tools
Meme
30. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Social Publishing
Tags
ASP (Active Server Pages):
Landing Page
31. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Demographics
Network effect
Level of participation
When we are more likely to conform
32. Uses software to fine tune the offer and build intimacy with the customer
Social customer relationship management (crm)
Power users
Title linkbaiting
Perpetual beta
33. Belief that when a lot of people select one option then it must be the right option
Social proof
Filler content
Social customer relationship management (crm)
Advergaming
34. The coding language used to create and link together documents and files on the internet.
Adsense
Social networking sites
Split-Run
HTML (HyperText Markup Language)
35. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Data Hygiene
Platforms
Ad Serving
Pay-Per-Inclusion
36. Games in which the players play a character role with the goal of completing a mission
RSS (Really Simple Syndication)
Social media
Exit Traffic
Role playing games
37. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Owned media
Reputation capital
Direct Response
Affinity
38. The process by which display ads get placed on websites.
Churn Rate
Social capital
Spider
Ad Serving
39. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Social shopping
Churn Rate
Network effect
In game immersive advertising
40. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Direct Response
Social news communities
Search Engine Optimization (SEO)
Cloud computing
41. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Alternate reality game
Other referral tools
Organic Search
AIDA
42. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Perpetual beta
Digital native
When we are more likely to conform
Frequency
43. The electronic/online activity of prospects
Aggregator
Digital Body Language
Adsense
Expandable Ads
44. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Platforms
Cloud computing
Churn Rate
Data Hygiene
45. When an advertiser pays for their online ad based on the number of views.
Pay-Per-Impression
Cloud computing
Outbound Link
Split-Run
46. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Spider
Rich-Media
Culture of participation
Pay-Per-Impression
47. Scores that people acting in the role of critics assign to something as an indicator
Ratings
Level of participation
Black Hat SEO
Simulation games
48. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Media
EPV (Earnings Per Visitor)
Opinion leader
Expandable Ads
49. Content that promises something for free
Folksonomies
Flagship content
When we are more likely to conform
Giveaway hook
50. Occur in real time
Dynamic Content
Research hook
Synchronous interactions
Unique Visitor