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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






2. Save your bookmarks online so they are always available wherever you have online access






3. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






4. How much activity can a website handle - can it handle times of large visits






5. A means of communication






6. Handle: your user name in a social community






7. The coding language used to create and link together documents and files on the internet.






8. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






9. The interface that allows one computer system or application to communicate and exchange data with another.






10. Persuades with the opinion or recommendation of an expert in the field






11. Content that will entertain






12. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






13. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






14. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






15. Paying to acquire leads from an outside party at a set rate or amount per lead.






16. The visible - clickable text in a hyperlink typically used to indicate subject matter.






17. The exposure of a clickable ad on a website to one individual person.






18. Require a great time investment are highly immersive and demand advance skill






19. Within each medium - marketers can choose these specifically to place a message






20. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






21. The term used when people have clicked on or viewed a web page.






22. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






23. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






24. The RSS or Atom feeds used by news aggregators.






25. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






26. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






27. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






28. Share and promote online news






29. Classifications that experts create






30. Attempt to depict real world sitiuations






31. Oldest venue of social media that are ineractive versions of community bulletin boards






32. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






33. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






34. Belief that when a lot of people select one option then it must be the right option






35. Media channels beyond the control of the company (word of mouth)






36. Refers to situations where consumers interact with others during a shopping event






37. Number of people exposed to your message






38. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






39. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






40. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






41. Problem recognition - info search - alternative eval - purchase - post purchase eval






42. Games in which the players play a character role with the goal of completing a mission






43. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






44. Channels capable of two way communication on a small scale






45. Means of communication that can reach a large number of individuals






46. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






47. Media channels the brand controls






48. This ad buying option places an ad at various places on one website.






49. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






50. Selling an additional category of products/solutions as a result of a customer's original purchase.