Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - and Action






2. The hardware systems on which the game is played






3. Typically educational content that readers use over time - save and share






4. Classifications that experts create






5. Acronym representing a way to create real-time Web applications.






6. Media channels beyond the control of the company (word of mouth)






7. Media for which you assessed monetary fees






8. Constantly wired in the network - always online






9. Website measurement that records unique IP addresses as individual visitors.






10. Careful crafting of a title that markets the content






11. Person who is frequently able to influence others






12. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






13. Change in beliefs or actions as a reaction to group pressure (real or imagined)






14. Sites with aid in the dissemination of content to an audience:






15. The means by which files are transferred from your computer directly to your website.






16. Accumulated resources whose value flows to people as a result of their access to others






17. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






18. Online word of mouth and very strong influence on consumer decision making






19. The term used when people have clicked on or viewed a web page.






20. The visible - clickable text in a hyperlink typically used to indicate subject matter.






21. Save your bookmarks online so they are always available wherever you have online access






22. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






23. The ability to attribute prospect behavior to the media that triggered the response.






24. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






25. Games in which the players play a character role with the goal of completing a mission






26. Refers to situations where consumers interact with others during a shopping event






27. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






28. Number of people exposed to your message






29. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






30. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






31. Consumers are happy/ unhappy posting about you with reviews of anysort






32. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






33. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






34. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






35. This ad buying option places an ad at various places on one website.






36. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






37. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






38. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






39. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






40. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






41. The degree to which the data in a database is accurate and consistent according to a data model and data type.






42. Assessments with detailed comments about the object in question






43. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






44. Uses software to fine tune the offer and build intimacy with the customer






45. Content that promises something for free






46. The exposure of a clickable ad on a website to one individual person.






47. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






48. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






49. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






50. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads