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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






2. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






3. Websites that host regularly updated content






4. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






5. Within each medium - marketers can choose these specifically to place a message






6. The use of a digital brand name by someone who does not have legit claim to the name






7. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






8. Google's pay-per-click advertiser program.






9. Host content but also typically feature video - photo etc. other than text






10. Media channels the brand controls






11. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






12. Software that is routinely updated like an app






13. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






14. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






15. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






16. The shortcuts our brains take when we process information






17. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






18. A link to your website from a different website.






19. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






20. The means by which files are transferred from your computer directly to your website.






21. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






22. Online word of mouth and very strong influence on consumer decision making






23. Person who is frequently able to influence others






24. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






25. Typically educational content that readers use over time - save and share






26. Refers to situations where consumers interact with others during a shopping event






27. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






28. Authority building content seminal pieces of work that shape the way people think






29. Means of communication that can reach a large number of individuals






30. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






31. Accumulated resources whose value flows to people as a result of their access to others






32. The value added for all users by each individual user






33. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






34. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






35. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






36. The visual nature of the game such as science fiction - fantasy horror and retro






37. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






38. How much activity can a website handle - can it handle times of large visits






39. Refers to the process social media users undergo to categorize content according to their own folksonomy






40. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






41. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






42. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






43. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






44. May include text graphics video and sound but on a website






45. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






46. The term used when people have clicked on or viewed a web page.






47. A web-based tool or desktop application that collects syndicated content.






48. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






49. Original cntent that positions the sponsoring entity as a authority






50. Uses software to fine tune the offer and build intimacy with the customer







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