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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Require a great time investment are highly immersive and demand advance skill






2. The interface that allows one computer system or application to communicate and exchange data with another.






3. Attempt to depict real world sitiuations






4. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






5. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






6. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






7. The process by which display ads get placed on websites.






8. The visible - clickable text in a hyperlink typically used to indicate subject matter.






9. The exposure of a clickable ad on a website to one individual person.






10. Acronym representing a way to create real-time Web applications.






11. Scores that people acting in the role of critics assign to something as an indicator






12. Careful crafting of a title that markets the content






13. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






14. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






15. Oldest venue of social media that are ineractive versions of community bulletin boards






16. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






17. How much activity can a website handle - can it handle times of large visits






18. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






19. Occurs when people follow the behaviors of others






20. The coding language used to create and link together documents and files on the internet.






21. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






22. Save your bookmarks online so they are always available wherever you have online access






23. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






24. Uses software to fine tune the offer and build intimacy with the customer






25. Method of game play:






26. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






27. Media channels the brand controls






28. Software that is routinely updated like an app






29. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






30. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






31. Those that involve expert play to organize and value variables in the game system






32. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






33. Change in beliefs or actions as a reaction to group pressure (real or imagined)






34. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






35. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






36. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






37. The term used when people have clicked on or viewed a web page.






38. Ads that appear between web pages (before the browser displays a new page).






39. Google's pay-per-click advertiser program.






40. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






41. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






42. A web-based tool or desktop application that collects syndicated content.






43. Automated software that combs through web sites to index web pages for search engines.






44. Occur in real time






45. Persuades with the opinion or recommendation of an expert in the field






46. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






47. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






48. Authority building content seminal pieces of work that shape the way people think






49. The visual nature of the game such as science fiction - fantasy horror and retro






50. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.







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