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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






2. A means of communication






3. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






4. The ability to freely interact with other people and companies; open access to venues that allow users to share content






5. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






6. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






7. Do not require all participants to immediately respond






8. The process by which display ads get placed on websites.






9. Content that refutes an accepted belief






10. Means of communication that can reach a large number of individuals






11. Occur in real time






12. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






13. Method of game play:






14. Host content but also typically feature video - photo etc. other than text






15. The value added for all users by each individual user






16. May include text graphics video and sound but on a website






17. Assessments with detailed comments about the object in question






18. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






19. Cost of advertising based on the number of clicks received.






20. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






21. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






22. Attempt to depict real world sitiuations






23. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






24. Channels capable of two way communication on a small scale






25. Scores that people acting in the role of critics assign to something as an indicator






26. A web-based tool or desktop application that collects syndicated content.






27. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






28. Oldest venue of social media that are ineractive versions of community bulletin boards






29. The interface that allows one computer system or application to communicate and exchange data with another.






30. Content written with the intent to be helpful to target audience






31. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






32. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






33. Consumers are happy/ unhappy posting about you with reviews of anysort






34. Acronym representing a way to create real-time Web applications.






35. Interactive social system that is available to users 24/7






36. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






37. Online word of mouth and very strong influence on consumer decision making






38. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






39. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






40. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






41. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






42. Change in beliefs or actions as a reaction to group pressure (real or imagined)






43. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






44. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






45. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






46. Belief that when a lot of people select one option then it must be the right option






47. Require a great time investment are highly immersive and demand advance skill






48. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






49. Authority building content seminal pieces of work that shape the way people think






50. Placement of a branded item in an entertainment property such as a television program - movie - or game.