Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Software that is routinely updated like an app






2. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






3. May include text graphics video and sound but on a website






4. Acronym representing a way to create real-time Web applications.






5. Google's pay-per-click advertiser program.






6. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






7. Share and promote online news






8. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






9. Do not require all participants to immediately respond






10. Media for which you assessed monetary fees






11. Authority building content seminal pieces of work that shape the way people think






12. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






13. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






14. Content that promises something for free






15. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






16. Typically educational content that readers use over time - save and share






17. Oldest venue of social media that are ineractive versions of community bulletin boards






18. Constantly wired in the network - always online






19. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






20. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






21. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






22. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






23. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






24. The process by which display ads get placed on websites.






25. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






26. Handle: your user name in a social community






27. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






28. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






29. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






30. The term used when people have clicked on or viewed a web page.






31. The hardware systems on which the game is played






32. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






33. Performative in that the player chooses an action that the game executes






34. Those that involve expert play to organize and value variables in the game system






35. Avg number of times someone is exposed to your message






36. Classifications that experts create






37. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






38. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






39. Belief that when a lot of people select one option then it must be the right option






40. Websites that host regularly updated content






41. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






42. Sets of labels (tags) individuals choose in a way that makes sense to them






43. The coding language used to create and link together documents and files on the internet.






44. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






45. The way the game world is experienced






46. Scores that people acting in the role of critics assign to something as an indicator






47. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






48. Accumulated resources whose value flows to people as a result of their access to others






49. This ad buying option places ads on several networked websites.






50. Channels capable of two way communication on a small scale