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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Automated software that combs through web sites to index web pages for search engines.
Landing Page
ASP (Active Server Pages):
Milieu
Spider
2. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
In-game advertising
Bases of social power
Cost Per Thousand (CPM)
3. Careful crafting of a title that markets the content
Title linkbaiting
Humor hook
Split-Run
Asynchronous interactions
4. Content written with the intent to be helpful to target audience
Reviews
Resource hook
Conversion
Paid media
5. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social media
Genre
Platforms
Social bookmarking sites
6. A web-based tool or desktop application that collects syndicated content.
Reputation economy
Research hook
Aggregator
Cognitive bias
7. Content that promises something for free
Strategy games
Giveaway hook
Cross Selling
Split-Run
8. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
EPV (Earnings Per Visitor)
Conversion
Cost Per Thousand (CPM)
RON (Run of Network)
9. Content that refutes an accepted belief
Taxonomies
Skyscraper
Mass media
Contrary hook
10. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Unique Visitor
Casual games
EPV (Earnings Per Visitor)
Bases of social power
11. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Social proof
Tags
Authority building content
Organic Search
12. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Personal media
Social proof
Interstitial Ads
Ad Tracking
13. A link to your website from a different website.
HTML (HyperText Markup Language)
Inbound Link
Social Publishing
Ad Tracking
14. Classifications that experts create
Taxonomies
Share tools
Pay-Per-Lead
Online Ads/Banner Ads
15. May include text graphics video and sound but on a website
Display ads
Core games
Social proof
Click-Through-Rate (CTR)
16. The interface that allows one computer system or application to communicate and exchange data with another.
Resource hook
Display ads
API (Application Programming Interface)
Other referral tools
17. Consumers are happy/ unhappy posting about you with reviews of anysort
Giveaway hook
Reputation economy
Reach
Taxonomies
18. Attention - Interest - Desire - and Action
AIDA
Social shopping
Meme
API (Application Programming Interface)
19. When an advertiser pays for their online ad based on the number of views.
Opinion leader
Pay-Per-Impression
Alternate reality game
Churn Rate
20. Share and promote online news
Mass media
Social news communities
Meme
Contrary hook
21. Games in which the players play a character role with the goal of completing a mission
Cloud computing
Black Hat SEO
Role playing games
Cross Selling
22. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Pay-Per-Impression
Ad Serving
Social customer relationship management (crm)
When we are more likely to conform
23. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Product placement
CGI (Common Gateway Interface)
Culture of participation
Aggregation
24. Means of communication that can reach a large number of individuals
Word of mouse
Profiling
Pay-Per-Impression
Mass media
25. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Tagging
Wikis
Social networking sites
Social news communities
26. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Different forms of social media
Ad Tracking
Site stickiness
Wikis
27. Channels capable of two way communication on a small scale
Social proof
Demographics
Interstitial Ads
Personal media
28. The electronic/online activity of prospects
URL Tracking
Digital Body Language
Resource hook
Vehicles
29. Sets of labels (tags) individuals choose in a way that makes sense to them
Folksonomies
Dynamic Content
Genre
Cloud computing
30. This ad buying option places an ad at various places on one website.
Social Media Marketing
Genre
ROS (Run of Site)
Reach
31. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Social Commerce
Medium (or channel)
Genre
Advergaming
32. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
AIDA
Humor hook
Social Commerce
Social ads
33. The RSS or Atom feeds used by news aggregators.
Feed
Conversion
Role of social media in the consumer purchase process
Impression:
34. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Cost Per Action (CPA)
Different forms of social media
Reputation economy
ASP (Active Server Pages):
35. Selling an additional category of products/solutions as a result of a customer's original purchase.
Other referral tools
Buying Cycle
Response Attribution
Cross Selling
36. Require a great time investment are highly immersive and demand advance skill
Core games
Conformity
Reputation capital
Recommendations and referrals
37. Problem recognition - info search - alternative eval - purchase - post purchase eval
Reach
Research hook
Steps in a shopping decision
Folksonomies
38. Uses software to fine tune the offer and build intimacy with the customer
Cross Selling
Social customer relationship management (crm)
Platforms
Action games
39. Content that will entertain
Social proof
Recommendations and referrals
Humor hook
Social Media Marketing
40. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Flagship content
Direct Response
Authority building content
When we are more likely to conform
41. Paying to acquire leads from an outside party at a set rate or amount per lead.
Core games
Medium (or channel)
Tags
Pay-Per-Lead
42. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Culture of participation
Social media
EPV (Earnings Per Visitor)
Above The Fold
43. Host content but also typically feature video - photo etc. other than text
Product placement
Online Ads/Banner Ads
Synchronous interactions
Media Sharing sites
44. The value added for all users by each individual user
Social communities
Cost Per Click (CPC)
Social Commerce
Network effect
45. Websites that host regularly updated content
Synchronous interactions
Site stickiness
Blogs
Unique Visitor
46. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Stenography
Split-Run
Cookie
Expandable Ads
47. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Paid media
Product placement
Tagging
Humor hook
48. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Contrary hook
Organic Search
Strategy games
Outbound Link
49. Method of game play:
URL Tracking
Online Ads/Banner Ads
Genre
Share tools
50. Avg number of times someone is exposed to your message
Blogs
Page View
Frequency
Level of participation