Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Automated software that combs through web sites to index web pages for search engines.






2. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






3. Careful crafting of a title that markets the content






4. Content written with the intent to be helpful to target audience






5. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






6. A web-based tool or desktop application that collects syndicated content.






7. Content that promises something for free






8. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






9. Content that refutes an accepted belief






10. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






11. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






12. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






13. A link to your website from a different website.






14. Classifications that experts create






15. May include text graphics video and sound but on a website






16. The interface that allows one computer system or application to communicate and exchange data with another.






17. Consumers are happy/ unhappy posting about you with reviews of anysort






18. Attention - Interest - Desire - and Action






19. When an advertiser pays for their online ad based on the number of views.






20. Share and promote online news






21. Games in which the players play a character role with the goal of completing a mission






22. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






23. The ability to freely interact with other people and companies; open access to venues that allow users to share content






24. Means of communication that can reach a large number of individuals






25. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






26. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






27. Channels capable of two way communication on a small scale






28. The electronic/online activity of prospects






29. Sets of labels (tags) individuals choose in a way that makes sense to them






30. This ad buying option places an ad at various places on one website.






31. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






32. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






33. The RSS or Atom feeds used by news aggregators.






34. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






35. Selling an additional category of products/solutions as a result of a customer's original purchase.






36. Require a great time investment are highly immersive and demand advance skill






37. Problem recognition - info search - alternative eval - purchase - post purchase eval






38. Uses software to fine tune the offer and build intimacy with the customer






39. Content that will entertain






40. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






41. Paying to acquire leads from an outside party at a set rate or amount per lead.






42. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






43. Host content but also typically feature video - photo etc. other than text






44. The value added for all users by each individual user






45. Websites that host regularly updated content






46. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






47. Placement of a branded item in an entertainment property such as a television program - movie - or game.






48. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






49. Method of game play:






50. Avg number of times someone is exposed to your message