Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






2. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






3. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






4. Authority building content seminal pieces of work that shape the way people think






5. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






6. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






7. Oldest venue of social media that are ineractive versions of community bulletin boards






8. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






9. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






10. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






11. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






12. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






13. The RSS or Atom feeds used by news aggregators.






14. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






15. Occur in real time






16. A link that leads people to a different website from the one they are visiting.






17. Those others view as knowledgeable sources of information






18. Performative in that the player chooses an action that the game executes






19. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






20. Save your bookmarks online so they are always available wherever you have online access






21. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






22. Selling an additional category of products/solutions as a result of a customer's original purchase.






23. Refers to situations where consumers interact with others during a shopping event






24. Content that will entertain






25. Content that refutes an accepted belief






26. Sites with aid in the dissemination of content to an audience:






27. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






28. The ability to freely interact with other people and companies; open access to venues that allow users to share content






29. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






30. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






31. Media for which you assessed monetary fees






32. Content written with the intent to be helpful to target audience






33. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






34. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






35. Media channels beyond the control of the company (word of mouth)






36. Accumulated resources whose value flows to people as a result of their access to others






37. Content that promises something for free






38. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






39. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






40. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






41. Channels capable of two way communication on a small scale






42. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






43. Do not require all participants to immediately respond






44. Information that people copy from other sources






45. Avg number of times someone is exposed to your message






46. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






47. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






48. The value added for all users by each individual user






49. When an advertiser pays for their online ad based on the number of views.






50. Person who is frequently able to influence others