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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media channels beyond the control of the company (word of mouth)






2. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






3. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






4. The use of a digital brand name by someone who does not have legit claim to the name






5. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






6. May include text graphics video and sound but on a website






7. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






8. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






9. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






10. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






11. Sites with aid in the dissemination of content to an audience:






12. Classifications that experts create






13. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






14. Oldest venue of social media that are ineractive versions of community bulletin boards






15. Software that is routinely updated like an app






16. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






17. The RSS or Atom feeds used by news aggregators.






18. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






19. Typically educational content that readers use over time - save and share






20. The hardware systems on which the game is played






21. Within each medium - marketers can choose these specifically to place a message






22. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






23. Require a great time investment are highly immersive and demand advance skill






24. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






25. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






26. This ad buying option places ads on several networked websites.






27. Interactive social system that is available to users 24/7






28. Placement of a branded item in an entertainment property such as a television program - movie - or game.






29. The way the game world is experienced






30. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






31. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






32. Uses software to fine tune the offer and build intimacy with the customer






33. Belief that when a lot of people select one option then it must be the right option






34. The coding language used to create and link together documents and files on the internet.






35. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






36. Games in which the players play a character role with the goal of completing a mission






37. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






38. The process by which display ads get placed on websites.






39. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






40. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






41. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






42. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






43. The electronic/online activity of prospects






44. The degree to which the data in a database is accurate and consistent according to a data model and data type.






45. When an advertiser pays for their online ad based on the number of views.






46. The ability to freely interact with other people and companies; open access to venues that allow users to share content






47. Scores that people acting in the role of critics assign to something as an indicator






48. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






49. Content that promises something for free






50. Occur in real time