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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Advergaming
Product placement
Different forms of social media
Dynamic Content
2. Occurs when people follow the behaviors of others
Handle squatting
Benefits of engaging with your customers through online social channels
When we are more likely to conform
Herding behavior
3. This ad buying option places an ad at various places on one website.
Search Engine Marketing (SEM)
In game immersive advertising
ROS (Run of Site)
Perpetual beta
4. Attempt to depict real world sitiuations
Level of participation
Power users
Simulation games
Culture of participation
5. Websites that host regularly updated content
Impression:
Taxonomies
Blogs
Expandable Ads
6. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Scalability
Casual games
Social games
Marketing Qualified Lead (MQL)
7. Anything that involves delivering hosted services online
Research hook
Social bookmarking sites
Cloud computing
Personal media
8. The shortcuts our brains take when we process information
Power users
Different forms of social media
Social networking sites
Cognitive bias
9. When an advertiser pays for their online ad based on the number of views.
HTML (HyperText Markup Language)
Pay-Per-Impression
Strategy games
Black Hat SEO
10. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
URL Tracking
Meme
Contrary hook
Reputation economy
11. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Blogs
Pay-Per-Lead
Action games
Social proof
12. Uses software to fine tune the offer and build intimacy with the customer
Inbound Link
Product placement
Social customer relationship management (crm)
Social games
13. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Simulation games
Landing Page
Stenography
In-game advertising
14. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social media
Pay-Per-Inclusion
Vehicles
Churn Rate
15. Refers to the process social media users undergo to categorize content according to their own folksonomy
Tagging
Your social brand
Different forms of social media
Profiling
16. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
EPV (Earnings Per Visitor)
Aggregation
Social networking sites
Social games
17. Selling an additional category of products/solutions as a result of a customer's original purchase.
Page View
Cross Selling
HTML (HyperText Markup Language)
Display ads
18. Accumulated resources whose value flows to people as a result of their access to others
Above The Fold
Social shopping
Feed
Social capital
19. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social media
Social games
Affinity
When we are more likely to conform
20. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Benefits of engaging with your customers through online social channels
Authority
Milieu
Display ads
21. Scores that people acting in the role of critics assign to something as an indicator
Forums
Site stickiness
Ratings
HTML (HyperText Markup Language)
22. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Conversion
API (Application Programming Interface)
Authority building content
Social Media Marketing
23. Host content but also typically feature video - photo etc. other than text
Media Sharing sites
Aggregator
ROS (Run of Site)
Split-Run
24. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
RON (Run of Network)
Buying Cycle
Landing Page
Recommendations and referrals
25. Interactive social system that is available to users 24/7
EPV (Earnings Per Visitor)
Skyscraper
Web 2.0
Opinion leader
26. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Profiling
Reviews
Social games
Anchor Text
27. Save your bookmarks online so they are always available wherever you have online access
Impression:
Social bookmarking sites
Mode
ROS (Run of Site)
28. How much activity can a website handle - can it handle times of large visits
Churn Rate
Scalability
Personal media
Advergaming
29. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Benefits of engaging with your customers through online social channels
Organic Search
Alternate reality game
Landing Page
30. Avg number of times someone is exposed to your message
Rich-Media
Cost Per Thousand (CPM)
Benefits of engaging with your customers through online social channels
Frequency
31. Crosses the boundaries of mass and personal media
Ad Tracking
Best practices to leverage social reviews and ratings
Social media
Culture of participation
32. Method of game play:
Alternate reality game
Social communities
AIDA
Genre
33. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Cookie
Cloud computing
Tagging
Pillar content
34. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Online Ads/Banner Ads
Unique Visitor
Exit Traffic
Aggregation
35. Belief that when a lot of people select one option then it must be the right option
Hover/Floating Ads
Social proof
Site stickiness
Inbound Link
36. Those that involve expert play to organize and value variables in the game system
Rich-Media
Network effect
Strategy games
Pay-Per-Inclusion
37. Typically educational content that readers use over time - save and share
Perpetual beta
Pillar content
Adsense
FTP (file transfer protocol)
38. Handle: your user name in a social community
Herding behavior
Your social brand
ROS (Run of Site)
Cost Per Action (CPA)
39. The use of a digital brand name by someone who does not have legit claim to the name
Steps in a shopping decision
Social news communities
Direct Response
Handle squatting
40. Constantly wired in the network - always online
Mode
Pay-Per-Click
Digital native
Landing Page
41. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Advergaming
Filler content
Demographics
Black Hat SEO
42. A link that leads people to a different website from the one they are visiting.
Spider
Perpetual beta
Outbound Link
Anchor Text
43. A web-based tool or desktop application that collects syndicated content.
Aggregator
Social Commerce
Search Engine Marketing (SEM)
Spider
44. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Aggregator
Page View
Share tools
Social Media Marketing
45. Do not require all participants to immediately respond
Recommendations and referrals
Asynchronous interactions
Conversion
Social news communities
46. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Split-Run
Aggregation
Social Commerce
Digital Body Language
47. Attention - Interest - Desire - and Action
Your social brand
AIDA
Churn Rate
Mass media
48. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Medium (or channel)
Social games
Rich-Media
Cost Per Action (CPA)
49. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Digital Body Language
Your social brand
Social proof
URL Tracking
50. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Feed
Hover/Floating Ads
Marketing Qualified Lead (MQL)
In game immersive advertising