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Test your basic knowledge |
Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Social ads
Exit Traffic
Cloud computing
Social customer relationship management (crm)
2. Media channels beyond the control of the company (word of mouth)
Adwords
Network effect
Earned media
Mode
3. Belief that when a lot of people select one option then it must be the right option
Benefits of engaging with your customers through online social channels
Social proof
Digital native
Folksonomies
4. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
Authority building content
Search Engine Marketing (SEM)
Unique Visitor
5. The process by which display ads get placed on websites.
Stenography
Reviews
Ad Serving
Search Engine Marketing (SEM)
6. Content that offers a claim about something of interest
Adsense
Anchor Text
Social media
Research hook
7. Automated software that combs through web sites to index web pages for search engines.
Giveaway hook
Title linkbaiting
Spider
Social proof
8. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Ad Tracking
Word of mouse
Perpetual beta
Casual games
9. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Reach
Alternate reality game
Research hook
Your social brand
10. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Contrary hook
Landing Page
Pay-Per-Click
Network effect
11. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Online Ads/Banner Ads
Black Hat SEO
Wikis
AJAX (Asynchronous Java Script and XML)
12. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Display ads
Earned media
EPV (Earnings Per Visitor)
Interstitial Ads
13. Occurs when people follow the behaviors of others
ASP (Active Server Pages):
Herding behavior
Different forms of social media
Inbound Link
14. Website measurement that records unique IP addresses as individual visitors.
Flagship content
Resource hook
Authority building content
Unique Visitor
15. Persuades with the opinion or recommendation of an expert in the field
Cost Per Thousand (CPM)
Black Hat SEO
Authority
Social communities
16. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Exit Traffic
Aggregation
Online Ads/Banner Ads
Above The Fold
17. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Dynamic Content
Other referral tools
Exit Traffic
Cookie
18. A link that leads people to a different website from the one they are visiting.
Share tools
Stenography
Authority
Outbound Link
19. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Giveaway hook
Casual games
Opinion leader
Marketing Qualified Lead (MQL)
20. When an advertiser pays for their online ad based on the number of views.
Cost Per Click (CPC)
Pay-Per-Impression
Data Hygiene
Media
21. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Benefits of engaging with your customers through online social channels
Power users
Wikis
Adsense
22. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Social news communities
Handle squatting
Direct Response
Marketing Qualified Lead (MQL)
23. The hardware systems on which the game is played
Platforms
Search Engine Marketing (SEM)
Synchronous interactions
Pay-Per-Impression
24. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
AJAX (Asynchronous Java Script and XML)
Response Attribution
Tags
Casual games
25. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
RSS (Really Simple Syndication)
Data Hygiene
Bases of social power
Flagship content
26. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Organic Search
Social shopping
Marketing Qualified Lead (MQL)
Buying Cycle
27. The exposure of a clickable ad on a website to one individual person.
Cost Per Click (CPC)
Impression:
Recommendations and referrals
Adsense
28. The electronic/online activity of prospects
Digital Body Language
Word of mouse
Steps in a shopping decision
Page View
29. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Search Engine Optimization (SEO)
Cross Selling
Social Media Marketing
Response Attribution
30. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Product placement
Mass media
Asynchronous interactions
Anchor Text
31. Websites that host regularly updated content
Blogs
Search Engine Optimization (SEO)
Social Commerce
Tagging
32. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
When we are more likely to conform
Benefits of engaging with your customers through online social channels
Social shopping
Outbound Link
33. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Churn Rate
Social capital
Culture of participation
Exit Traffic
34. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Reputation capital
CGI (Common Gateway Interface)
Social Media Marketing
Ad Serving
35. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Cost Per Thousand (CPM)
Site stickiness
ROS (Run of Site)
Online Ads/Banner Ads
36. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Ad Serving
Pay-Per-Impression
Alternate reality game
Tags
37. Attention - Interest - Desire - and Action
Casual games
Milieu
Site stickiness
AIDA
38. Google's pay-per-click advertiser program.
Adwords
Social proof
Digital native
Social customer relationship management (crm)
39. This ad buying option places ads on several networked websites.
Rich-Media
RON (Run of Network)
Mode
Hover/Floating Ads
40. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Skyscraper
Meme
Tagging
Contrary hook
41. Attempt to depict real world sitiuations
Cognitive bias
Data Hygiene
Alternate reality game
Simulation games
42. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Buying Cycle
Network effect
Skyscraper
Paid media
43. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Giveaway hook
Buying Cycle
Conformity
Split-Run
44. Content that refutes an accepted belief
Culture of participation
Churn Rate
Contrary hook
Affinity
45. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Digital native
Benefits of engaging with your customers through online social channels
Social shopping
46. Sets of labels (tags) individuals choose in a way that makes sense to them
Vehicles
Folksonomies
ASP (Active Server Pages):
Black Hat SEO
47. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Alternate reality game
Meta Tag
Social media
Mass media
48. Sites with aid in the dissemination of content to an audience:
Social Publishing
Above The Fold
Digital Body Language
Product placement
49. Performative in that the player chooses an action that the game executes
Mass media
Word of mouse
When we are more likely to conform
Action games
50. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Pay-Per-Inclusion
Black Hat SEO
Online Ads/Banner Ads
Conversion
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