Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content written with the intent to be helpful to target audience






2. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






3. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






4. The interface that allows one computer system or application to communicate and exchange data with another.






5. Software that is routinely updated like an app






6. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






7. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






8. Those that involve expert play to organize and value variables in the game system






9. Means of communication that can reach a large number of individuals






10. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






11. The RSS or Atom feeds used by news aggregators.






12. Consumers are happy/ unhappy posting about you with reviews of anysort






13. A link to your website from a different website.






14. Content that refutes an accepted belief






15. Refers to situations where consumers interact with others during a shopping event






16. Uses software to fine tune the offer and build intimacy with the customer






17. Belief that when a lot of people select one option then it must be the right option






18. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






19. Website measurement that records unique IP addresses as individual visitors.






20. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






21. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






22. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






23. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






24. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






25. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






26. Sites with aid in the dissemination of content to an audience:






27. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






28. The hardware systems on which the game is played






29. Typically educational content that readers use over time - save and share






30. Media for which you assessed monetary fees






31. Change in beliefs or actions as a reaction to group pressure (real or imagined)






32. Channels capable of two way communication on a small scale






33. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






34. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






35. Number of people exposed to your message






36. The visible - clickable text in a hyperlink typically used to indicate subject matter.






37. The electronic/online activity of prospects






38. The value added for all users by each individual user






39. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






40. The exposure of a clickable ad on a website to one individual person.






41. Attention - Interest - Desire - and Action






42. Host content but also typically feature video - photo etc. other than text






43. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






44. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






45. Interactive social system that is available to users 24/7






46. Occurs when people follow the behaviors of others






47. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






48. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






49. A link that leads people to a different website from the one they are visiting.






50. A web-based tool or desktop application that collects syndicated content.