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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






2. The use of a digital brand name by someone who does not have legit claim to the name






3. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






4. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






5. The term used when people have clicked on or viewed a web page.






6. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






7. Crosses the boundaries of mass and personal media






8. The exposure of a clickable ad on a website to one individual person.






9. Ability of a site to draw repeat visits and to keep people on a site






10. Classifications that experts create






11. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






12. The process by which display ads get placed on websites.






13. Save your bookmarks online so they are always available wherever you have online access






14. The means by which files are transferred from your computer directly to your website.






15. Google's pay-per-click advertiser program.






16. Information that people copy from other sources






17. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






18. Sets of labels (tags) individuals choose in a way that makes sense to them






19. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






20. Person who is frequently able to influence others






21. Handle: your user name in a social community






22. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






23. Online word of mouth and very strong influence on consumer decision making






24. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






25. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






26. A link that leads people to a different website from the one they are visiting.






27. Selling an additional category of products/solutions as a result of a customer's original purchase.






28. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






29. This ad buying option places an ad at various places on one website.






30. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






31. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






32. Careful crafting of a title that markets the content






33. Interactive social system that is available to users 24/7






34. Those others view as knowledgeable sources of information






35. Placement of a branded item in an entertainment property such as a television program - movie - or game.






36. Content that will entertain






37. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






38. Assessments with detailed comments about the object in question






39. Performative in that the player chooses an action that the game executes






40. Paying to acquire leads from an outside party at a set rate or amount per lead.






41. When an advertiser pays for their online ad based on the number of views.






42. How much activity can a website handle - can it handle times of large visits






43. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






44. Content that promises something for free






45. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






46. Oldest venue of social media that are ineractive versions of community bulletin boards






47. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






48. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






49. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






50. Content that refutes an accepted belief