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Test your basic knowledge |
Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
ASP (Active Server Pages):
Culture of participation
Social capital
Earned media
2. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Best practices to leverage social reviews and ratings
Forums
Search Engine Optimization (SEO)
Cost Per Click (CPC)
3. Websites that host regularly updated content
Frequency
Inbound Link
Blogs
Vehicles
4. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Marketing Qualified Lead (MQL)
Cost Per Thousand (CPM)
Site stickiness
In-game advertising
5. Within each medium - marketers can choose these specifically to place a message
Vehicles
Exit Traffic
Role playing games
HTML (HyperText Markup Language)
6. The use of a digital brand name by someone who does not have legit claim to the name
Social Commerce
Cost Per Action (CPA)
Platforms
Handle squatting
7. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Data Hygiene
Title linkbaiting
Contrary hook
Black Hat SEO
8. Google's pay-per-click advertiser program.
Adwords
Paid media
Aggregation
Meta Tag
9. Host content but also typically feature video - photo etc. other than text
Media Sharing sites
Folksonomies
Perpetual beta
Web 2.0
10. Media channels the brand controls
Social customer relationship management (crm)
Owned media
Strategy games
Profiling
11. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Tagging
Casual games
Cloud computing
Media
12. Software that is routinely updated like an app
Perpetual beta
Cross Selling
Exit Traffic
Web 2.0
13. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Impression:
Genre
Split-Run
Advergaming
14. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Genre
Impression:
Cross Selling
Ad Tracking
15. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Cognitive bias
Landing Page
Folksonomies
Cookie
16. The shortcuts our brains take when we process information
Expandable Ads
Benefits of engaging with your customers through online social channels
Churn Rate
Cognitive bias
17. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Other referral tools
In game immersive advertising
Stenography
Pay-Per-Impression
18. A link to your website from a different website.
API (Application Programming Interface)
Inbound Link
Black Hat SEO
Other referral tools
19. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Rich-Media
Bases of social power
Click-Through-Rate (CTR)
Search Engine Optimization (SEO)
20. The means by which files are transferred from your computer directly to your website.
Affinity
Social communities
API (Application Programming Interface)
FTP (file transfer protocol)
21. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
Opinion leader
Profiling
In-game advertising
22. Online word of mouth and very strong influence on consumer decision making
Bases of social power
Profiling
Word of mouse
Core games
23. Person who is frequently able to influence others
ROS (Run of Site)
Social Commerce
Reputation economy
Opinion leader
24. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Flagship content
Mass media
Rich-Media
Dynamic Content
25. Typically educational content that readers use over time - save and share
In game immersive advertising
Pillar content
Social shopping
Media Sharing sites
26. Refers to situations where consumers interact with others during a shopping event
Social shopping
Different forms of social media
Tags
Exit Traffic
27. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Action games
Alternate reality game
Reputation economy
Power users
28. Authority building content seminal pieces of work that shape the way people think
Wikis
Genre
Media Sharing sites
Flagship content
29. Means of communication that can reach a large number of individuals
Mass media
Churn Rate
Authority
Cognitive bias
30. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Other referral tools
Expandable Ads
CGI (Common Gateway Interface)
Your social brand
31. Accumulated resources whose value flows to people as a result of their access to others
Tagging
Flagship content
Resource hook
Social capital
32. The value added for all users by each individual user
Conversion
API (Application Programming Interface)
Network effect
Wikis
33. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Other referral tools
Meme
Recommendations and referrals
Contrary hook
34. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Online Ads/Banner Ads
Dynamic Content
Bases of social power
Other referral tools
35. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Impression:
Social media
Landing Page
Social news communities
36. The visual nature of the game such as science fiction - fantasy horror and retro
Benefits of engaging with your customers through online social channels
Milieu
Social bookmarking sites
Resource hook
37. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Share tools
Exit Traffic
Personal media
Display ads
38. How much activity can a website handle - can it handle times of large visits
Stenography
Unique Visitor
Scalability
Platforms
39. Refers to the process social media users undergo to categorize content according to their own folksonomy
Cookie
Your social brand
Tagging
Asynchronous interactions
40. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Adsense
Benefits of engaging with your customers through online social channels
Buying Cycle
Cost Per Action (CPA)
41. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Site stickiness
Anchor Text
In-game advertising
Simulation games
42. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Social games
Reputation economy
Asynchronous interactions
43. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Conversion
Social Commerce
API (Application Programming Interface)
Unique Visitor
44. May include text graphics video and sound but on a website
Humor hook
Display ads
Simulation games
Ad Tracking
45. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Action games
Recommendations and referrals
Pay-Per-Inclusion
Split-Run
46. The term used when people have clicked on or viewed a web page.
Page View
Social Media Marketing
Culture of participation
Mass media
47. A web-based tool or desktop application that collects syndicated content.
Aggregator
Digital Body Language
Taxonomies
HTML (HyperText Markup Language)
48. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Social proof
Social Media Marketing
CGI (Common Gateway Interface)
Level of participation
49. Original cntent that positions the sponsoring entity as a authority
Online Ads/Banner Ads
Authority building content
Social proof
Pay-Per-Click
50. Uses software to fine tune the offer and build intimacy with the customer
Hover/Floating Ads
Affinity
Social customer relationship management (crm)
RON (Run of Network)
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