Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






2. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






3. Content that offers a claim about something of interest






4. Content that will entertain






5. The ability to attribute prospect behavior to the media that triggered the response.






6. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






7. Ability of a site to draw repeat visits and to keep people on a site






8. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






9. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






10. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






11. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






12. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






13. Share and promote online news






14. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






15. Software that is routinely updated like an app






16. Handle: your user name in a social community






17. Media channels beyond the control of the company (word of mouth)






18. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






19. Refers to the process social media users undergo to categorize content according to their own folksonomy






20. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






21. Attention - Interest - Desire - and Action






22. Person who is frequently able to influence others






23. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






24. How much activity can a website handle - can it handle times of large visits






25. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






26. Ads that appear between web pages (before the browser displays a new page).






27. Games in which the players play a character role with the goal of completing a mission






28. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






29. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






30. Problem recognition - info search - alternative eval - purchase - post purchase eval






31. Websites that host regularly updated content






32. Those that involve expert play to organize and value variables in the game system






33. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






34. Information that people copy from other sources






35. Attempt to depict real world sitiuations






36. Require a great time investment are highly immersive and demand advance skill






37. The term used when people have clicked on or viewed a web page.






38. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






39. A link to your website from a different website.






40. Means of communication that can reach a large number of individuals






41. Google's pay-per-click advertiser program.






42. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






43. The coding language used to create and link together documents and files on the internet.






44. Uses software to fine tune the offer and build intimacy with the customer






45. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






46. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






47. Oldest venue of social media that are ineractive versions of community bulletin boards






48. This ad buying option places an ad at various places on one website.






49. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






50. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market