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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Automated software that combs through web sites to index web pages for search engines.






2. Games in which the players play a character role with the goal of completing a mission






3. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






4. Sets of labels (tags) individuals choose in a way that makes sense to them






5. Method of game play:






6. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






7. The degree to which the data in a database is accurate and consistent according to a data model and data type.






8. Sites with aid in the dissemination of content to an audience:






9. Content that promises something for free






10. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






11. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






12. A link that leads people to a different website from the one they are visiting.






13. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






14. Online word of mouth and very strong influence on consumer decision making






15. Require a great time investment are highly immersive and demand advance skill






16. Typically educational content that readers use over time - save and share






17. Website measurement that records unique IP addresses as individual visitors.






18. Anything that involves delivering hosted services online






19. Interactive social system that is available to users 24/7






20. Media channels beyond the control of the company (word of mouth)






21. Do not require all participants to immediately respond






22. Cost of advertising based on the number of clicks received.






23. Placement of a branded item in an entertainment property such as a television program - movie - or game.






24. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






25. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






26. Accumulated resources whose value flows to people as a result of their access to others






27. Performative in that the player chooses an action that the game executes






28. May include text graphics video and sound but on a website






29. Websites that host regularly updated content






30. Content written with the intent to be helpful to target audience






31. The interface that allows one computer system or application to communicate and exchange data with another.






32. The means by which files are transferred from your computer directly to your website.






33. The exposure of a clickable ad on a website to one individual person.






34. Attention - Interest - Desire - and Action






35. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






36. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






37. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






38. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






39. Software that is routinely updated like an app






40. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






41. Ability of a site to draw repeat visits and to keep people on a site






42. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






43. Channels capable of two way communication on a small scale






44. How much activity can a website handle - can it handle times of large visits






45. Oldest venue of social media that are ineractive versions of community bulletin boards






46. Paying to acquire leads from an outside party at a set rate or amount per lead.






47. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






48. The process by which display ads get placed on websites.






49. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






50. This ad buying option places an ad at various places on one website.