SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Title linkbaiting
Ad Tracking
API (Application Programming Interface)
Affinity
2. Ads that appear between web pages (before the browser displays a new page).
Medium (or channel)
Cost Per Action (CPA)
Best practices to leverage social reviews and ratings
Interstitial Ads
3. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Synchronous interactions
Marketing Qualified Lead (MQL)
Cognitive bias
Outbound Link
4. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Web 2.0
Exit Traffic
Conversion
Social proof
5. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Aggregator
Churn Rate
Authority building content
Level of participation
6. Problem recognition - info search - alternative eval - purchase - post purchase eval
Steps in a shopping decision
Meme
Reputation capital
Level of participation
7. Games in which the players play a character role with the goal of completing a mission
Authority
Ratings
Role playing games
Ad Serving
8. The hardware systems on which the game is played
Site stickiness
Platforms
Direct Response
Strategy games
9. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Network effect
Inbound Link
Social games
Giveaway hook
10. Attention - Interest - Desire - and Action
Inbound Link
Expandable Ads
AIDA
Social Publishing
11. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Reach
Conformity
Social communities
CGI (Common Gateway Interface)
12. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Web 2.0
Social media
Site stickiness
Ad Tracking
13. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Affinity
Tags
Herding behavior
Action games
14. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Click-Through-Rate (CTR)
Dynamic Content
URL Tracking
Forums
15. Person who is frequently able to influence others
Opinion leader
Unique Visitor
Owned media
Direct Response
16. Those that involve expert play to organize and value variables in the game system
Strategy games
Social ads
Data Hygiene
When we are more likely to conform
17. Assessments with detailed comments about the object in question
Taxonomies
Reviews
Marketing Qualified Lead (MQL)
In game immersive advertising
18. Constantly wired in the network - always online
Meme
Digital native
Role playing games
Social Media Marketing
19. Content written with the intent to be helpful to target audience
Vehicles
Genre
Resource hook
Data Hygiene
20. Require a great time investment are highly immersive and demand advance skill
Other referral tools
Core games
Media
Folksonomies
21. This ad buying option places an ad at various places on one website.
Social games
Tagging
ROS (Run of Site)
Social ads
22. Content that offers a claim about something of interest
In-game advertising
Casual games
Research hook
Power users
23. Automated software that combs through web sites to index web pages for search engines.
Unique Visitor
Social media
Spider
Site stickiness
24. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Different forms of social media
Cost Per Thousand (CPM)
URL Tracking
Product placement
25. Channels capable of two way communication on a small scale
Personal media
Pay-Per-Click
Conformity
Opinion leader
26. Websites that host regularly updated content
Blogs
Steps in a shopping decision
Scalability
Reviews
27. Refers to situations where consumers interact with others during a shopping event
Mode
Exit Traffic
Social shopping
In-game advertising
28. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Display ads
Social Commerce
Profiling
Impression:
29. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Cost Per Action (CPA)
Black Hat SEO
Vehicles
AIDA
30. Attempt to depict real world sitiuations
Simulation games
Social Publishing
Social news communities
Cross Selling
31. The value added for all users by each individual user
Network effect
Hover/Floating Ads
Flagship content
Search Engine Marketing (SEM)
32. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Network effect
Cost Per Action (CPA)
Direct Response
Personal media
33. Avg number of times someone is exposed to your message
Frequency
Resource hook
Authority building content
Herding behavior
34. The use of a digital brand name by someone who does not have legit claim to the name
Cost Per Thousand (CPM)
Handle squatting
Meme
Social media
35. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Inbound Link
Culture of participation
Social Media Marketing
Casual games
36. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
Asynchronous interactions
Exit Traffic
Social bookmarking sites
37. Paying to acquire leads from an outside party at a set rate or amount per lead.
Pay-Per-Lead
Humor hook
Media
Above The Fold
38. The visual nature of the game such as science fiction - fantasy horror and retro
Word of mouse
Milieu
Aggregation
When we are more likely to conform
39. Authority building content seminal pieces of work that shape the way people think
Pillar content
Share tools
Exit Traffic
Flagship content
40. Interactive social system that is available to users 24/7
Direct Response
Cost Per Click (CPC)
Personal media
Web 2.0
41. Consumers are happy/ unhappy posting about you with reviews of anysort
Level of participation
URL Tracking
Reputation economy
When we are more likely to conform
42. Media channels the brand controls
Owned media
Black Hat SEO
Cost Per Action (CPA)
Expandable Ads
43. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Benefits of engaging with your customers through online social channels
RSS (Really Simple Syndication)
Split-Run
Humor hook
44. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Ratings
Spider
Social news communities
45. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Network effect
Reputation capital
Cost Per Click (CPC)
Power users
46. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Culture of participation
Exit Traffic
Folksonomies
Social ads
47. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Social ads
Social capital
Direct Response
Split-Run
48. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Stenography
Pay-Per-Impression
Social media
Direct Response
49. Content that promises something for free
Giveaway hook
Landing Page
AJAX (Asynchronous Java Script and XML)
Stenography
50. Media for which you assessed monetary fees
Asynchronous interactions
Strategy games
Wikis
Paid media