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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A link to your website from a different website.






2. The ability to attribute prospect behavior to the media that triggered the response.






3. Google's pay-per-click advertiser program.






4. A link that leads people to a different website from the one they are visiting.






5. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






6. When an advertiser pays for their online ad based on the number of views.






7. The visible - clickable text in a hyperlink typically used to indicate subject matter.






8. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






9. Uses software to fine tune the offer and build intimacy with the customer






10. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






11. Content that promises something for free






12. Belief that when a lot of people select one option then it must be the right option






13. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






14. The value added for all users by each individual user






15. The shortcuts our brains take when we process information






16. Share and promote online news






17. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






18. Occurs when people follow the behaviors of others






19. Sites with aid in the dissemination of content to an audience:






20. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






21. Authority building content seminal pieces of work that shape the way people think






22. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






23. Typically educational content that readers use over time - save and share






24. Media channels beyond the control of the company (word of mouth)






25. The way the game world is experienced






26. A web-based tool or desktop application that collects syndicated content.






27. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






28. How much activity can a website handle - can it handle times of large visits






29. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






30. The electronic/online activity of prospects






31. Host content but also typically feature video - photo etc. other than text






32. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






33. Content that refutes an accepted belief






34. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






35. Persuades with the opinion or recommendation of an expert in the field






36. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






37. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






38. The RSS or Atom feeds used by news aggregators.






39. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






40. Attention - Interest - Desire - and Action






41. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






42. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






43. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






44. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






45. Original cntent that positions the sponsoring entity as a authority






46. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






47. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






48. Content that offers a claim about something of interest






49. This ad buying option places ads on several networked websites.






50. The hardware systems on which the game is played







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