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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content that offers a claim about something of interest






2. Attention - Interest - Desire - and Action






3. The electronic/online activity of prospects






4. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






5. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






6. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






7. Channels capable of two way communication on a small scale






8. Assessments with detailed comments about the object in question






9. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






10. The value added for all users by each individual user






11. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






12. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






13. Paying to acquire leads from an outside party at a set rate or amount per lead.






14. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






15. A web-based tool or desktop application that collects syndicated content.






16. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






17. Websites that host regularly updated content






18. Ads that appear between web pages (before the browser displays a new page).






19. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






20. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






21. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






22. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






23. A means of communication






24. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






25. Games in which the players play a character role with the goal of completing a mission






26. Performative in that the player chooses an action that the game executes






27. Change in beliefs or actions as a reaction to group pressure (real or imagined)






28. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






29. The ability to attribute prospect behavior to the media that triggered the response.






30. Content written with the intent to be helpful to target audience






31. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






32. Sets of labels (tags) individuals choose in a way that makes sense to them






33. The degree to which the data in a database is accurate and consistent according to a data model and data type.






34. Avg number of times someone is exposed to your message






35. Attempt to depict real world sitiuations






36. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






37. Software that is routinely updated like an app






38. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






39. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






40. Oldest venue of social media that are ineractive versions of community bulletin boards






41. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






42. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






43. Belief that when a lot of people select one option then it must be the right option






44. Handle: your user name in a social community






45. Host content but also typically feature video - photo etc. other than text






46. May include text graphics video and sound but on a website






47. Those that involve expert play to organize and value variables in the game system






48. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






49. The visual nature of the game such as science fiction - fantasy horror and retro






50. The use of a digital brand name by someone who does not have legit claim to the name