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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






2. Automated software that combs through web sites to index web pages for search engines.






3. Website measurement that records unique IP addresses as individual visitors.






4. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






5. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






6. The RSS or Atom feeds used by news aggregators.






7. Problem recognition - info search - alternative eval - purchase - post purchase eval






8. Require a great time investment are highly immersive and demand advance skill






9. The process by which display ads get placed on websites.






10. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






11. Oldest venue of social media that are ineractive versions of community bulletin boards






12. Occurs when people follow the behaviors of others






13. This ad buying option places ads on several networked websites.






14. When an advertiser pays for their online ad based on the number of views.






15. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






16. Placement of a branded item in an entertainment property such as a television program - movie - or game.






17. Accumulated resources whose value flows to people as a result of their access to others






18. Typically educational content that readers use over time - save and share






19. Careful crafting of a title that markets the content






20. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






21. The use of a digital brand name by someone who does not have legit claim to the name






22. Games in which the players play a character role with the goal of completing a mission






23. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






24. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






25. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






26. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






27. Attempt to depict real world sitiuations






28. Information that people copy from other sources






29. Cost of advertising based on the number of clicks received.






30. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






31. Content written with the intent to be helpful to target audience






32. The way the game world is experienced






33. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






34. A means of communication






35. Belief that when a lot of people select one option then it must be the right option






36. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






37. A link that leads people to a different website from the one they are visiting.






38. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






39. Media channels beyond the control of the company (word of mouth)






40. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






41. The interface that allows one computer system or application to communicate and exchange data with another.






42. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






43. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






44. Acronym representing a way to create real-time Web applications.






45. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






46. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






47. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






48. This ad buying option places an ad at various places on one website.






49. Google's pay-per-click advertiser program.






50. The hardware systems on which the game is played