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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






2. Content that refutes an accepted belief






3. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






4. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






5. A link that leads people to a different website from the one they are visiting.






6. Selling an additional category of products/solutions as a result of a customer's original purchase.






7. Software that is routinely updated like an app






8. Consumers are happy/ unhappy posting about you with reviews of anysort






9. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






10. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






11. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






12. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






13. How much activity can a website handle - can it handle times of large visits






14. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






15. Paying to acquire leads from an outside party at a set rate or amount per lead.






16. The electronic/online activity of prospects






17. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






18. Classifications that experts create






19. Careful crafting of a title that markets the content






20. Automated software that combs through web sites to index web pages for search engines.






21. Person who is frequently able to influence others






22. Performative in that the player chooses an action that the game executes






23. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






24. The degree to which the data in a database is accurate and consistent according to a data model and data type.






25. Occurs when people follow the behaviors of others






26. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






27. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






28. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






29. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






30. The way the game world is experienced






31. The value added for all users by each individual user






32. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






33. The use of a digital brand name by someone who does not have legit claim to the name






34. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






35. Sites with aid in the dissemination of content to an audience:






36. Ads that appear between web pages (before the browser displays a new page).






37. Host content but also typically feature video - photo etc. other than text






38. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






39. The interface that allows one computer system or application to communicate and exchange data with another.






40. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






41. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






42. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






43. Belief that when a lot of people select one option then it must be the right option






44. Typically educational content that readers use over time - save and share






45. Sets of labels (tags) individuals choose in a way that makes sense to them






46. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






47. Attention - Interest - Desire - and Action






48. Do not require all participants to immediately respond






49. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






50. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.







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