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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Uses software to fine tune the offer and build intimacy with the customer
Platforms
Filler content
Social customer relationship management (crm)
Advergaming
2. Original cntent that positions the sponsoring entity as a authority
Pay-Per-Click
Authority building content
Reputation economy
Title linkbaiting
3. Information that people copy from other sources
Filler content
Network effect
Dynamic Content
Recommendations and referrals
4. Careful crafting of a title that markets the content
Benefits of engaging with your customers through online social channels
Cost Per Click (CPC)
Interstitial Ads
Title linkbaiting
5. May include text graphics video and sound but on a website
Ad Serving
Display ads
Different forms of social media
Split-Run
6. Share and promote online news
Churn Rate
Page View
Casual games
Social news communities
7. The visual nature of the game such as science fiction - fantasy horror and retro
Giveaway hook
Filler content
Ad Serving
Milieu
8. A web-based tool or desktop application that collects syndicated content.
Scalability
Social Commerce
Aggregator
Cost Per Click (CPC)
9. The interface that allows one computer system or application to communicate and exchange data with another.
Organic Search
API (Application Programming Interface)
Social bookmarking sites
Churn Rate
10. This ad buying option places ads on several networked websites.
Affinity
Power users
RON (Run of Network)
Pay-Per-Lead
11. Occur in real time
Opinion leader
Title linkbaiting
Action games
Synchronous interactions
12. Media channels beyond the control of the company (word of mouth)
Organic Search
Pay-Per-Impression
Earned media
Adwords
13. Cost of advertising based on the number of clicks received.
Alternate reality game
Cost Per Click (CPC)
In-game advertising
Demographics
14. Sets of labels (tags) individuals choose in a way that makes sense to them
Contrary hook
Folksonomies
Pay-Per-Inclusion
Data Hygiene
15. Crosses the boundaries of mass and personal media
Inbound Link
Social media
Opinion leader
Medium (or channel)
16. Content written with the intent to be helpful to target audience
Blogs
Response Attribution
Adwords
Resource hook
17. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Social customer relationship management (crm)
RSS (Really Simple Syndication)
Meta Tag
In game immersive advertising
18. Attempt to depict real world sitiuations
Authority building content
Simulation games
Social communities
Flagship content
19. The means by which files are transferred from your computer directly to your website.
Benefits of engaging with your customers through online social channels
FTP (file transfer protocol)
URL Tracking
Feed
20. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Herding behavior
Meta Tag
Landing Page
Pay-Per-Click
21. Games in which the players play a character role with the goal of completing a mission
Wikis
Role playing games
Adsense
Landing Page
22. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Word of mouse
Hover/Floating Ads
FTP (file transfer protocol)
Meta Tag
23. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Ratings
Social communities
Hover/Floating Ads
Folksonomies
24. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Recommendations and referrals
In-game advertising
Product placement
Media
25. Sites with aid in the dissemination of content to an audience:
Site stickiness
Pay-Per-Click
Social Publishing
Social shopping
26. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Best practices to leverage social reviews and ratings
Impression:
Social games
27. Website measurement that records unique IP addresses as individual visitors.
Flagship content
Other referral tools
Best practices to leverage social reviews and ratings
Unique Visitor
28. The shortcuts our brains take when we process information
Social customer relationship management (crm)
Landing Page
Cognitive bias
HTML (HyperText Markup Language)
29. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
ROS (Run of Site)
Role of social media in the consumer purchase process
Tagging
Casual games
30. Selling an additional category of products/solutions as a result of a customer's original purchase.
Skyscraper
Ad Tracking
Page View
Cross Selling
31. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Social proof
Bases of social power
Skyscraper
Perpetual beta
32. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social proof
Simulation games
RON (Run of Network)
Authority
33. Google's pay-per-click advertiser program.
Media Sharing sites
Paid media
CGI (Common Gateway Interface)
Adwords
34. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Digital Body Language
Direct Response
Pay-Per-Click
Resource hook
35. When an advertiser pays for their online ad based on the number of views.
Pay-Per-Impression
Reach
Frequency
Flagship content
36. The hardware systems on which the game is played
Social networking sites
Impression:
Display ads
Platforms
37. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Click-Through-Rate (CTR)
Social networking sites
Unique Visitor
Alternate reality game
38. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Alternate reality game
Marketing Qualified Lead (MQL)
Blogs
Cross Selling
39. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Taxonomies
Page View
Social bookmarking sites
Online Ads/Banner Ads
40. Channels capable of two way communication on a small scale
Folksonomies
Personal media
Authority building content
Reputation capital
41. Classifications that experts create
Taxonomies
Benefits of engaging with your customers through online social channels
Ad Tracking
RON (Run of Network)
42. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
RSS (Really Simple Syndication)
Forums
Role playing games
Demographics
43. Belief that when a lot of people select one option then it must be the right option
Media
Contrary hook
Social proof
Social games
44. Media channels the brand controls
Owned media
Digital native
Wikis
Title linkbaiting
45. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Impression:
Ad Serving
Media Sharing sites
Above The Fold
46. Typically educational content that readers use over time - save and share
Pillar content
Role of social media in the consumer purchase process
Giveaway hook
Page View
47. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Aggregator
Social ads
RSS (Really Simple Syndication)
Skyscraper
48. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Medium (or channel)
Authority building content
Pay-Per-Click
Perpetual beta
49. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Above The Fold
Churn Rate
Outbound Link
Affinity
50. Content that offers a claim about something of interest
Research hook
Organic Search
Genre
Social Commerce