Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






2. The visual nature of the game such as science fiction - fantasy horror and retro






3. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






4. How much activity can a website handle - can it handle times of large visits






5. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






6. Media channels the brand controls






7. The ability to freely interact with other people and companies; open access to venues that allow users to share content






8. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






9. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






10. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






11. Refers to the process social media users undergo to categorize content according to their own folksonomy






12. The hardware systems on which the game is played






13. The means by which files are transferred from your computer directly to your website.






14. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






15. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






16. Placement of a branded item in an entertainment property such as a television program - movie - or game.






17. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






18. Original cntent that positions the sponsoring entity as a authority






19. Means of communication that can reach a large number of individuals






20. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






21. Share and promote online news






22. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






23. Sites with aid in the dissemination of content to an audience:






24. A web-based tool or desktop application that collects syndicated content.






25. Change in beliefs or actions as a reaction to group pressure (real or imagined)






26. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






27. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






28. Number of people exposed to your message






29. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






30. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






31. Attempt to depict real world sitiuations






32. Online word of mouth and very strong influence on consumer decision making






33. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






34. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






35. Problem recognition - info search - alternative eval - purchase - post purchase eval






36. Ads that appear between web pages (before the browser displays a new page).






37. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






38. The interface that allows one computer system or application to communicate and exchange data with another.






39. Careful crafting of a title that markets the content






40. Scores that people acting in the role of critics assign to something as an indicator






41. When an advertiser pays for their online ad based on the number of views.






42. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






43. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






44. Persuades with the opinion or recommendation of an expert in the field






45. Uses software to fine tune the offer and build intimacy with the customer






46. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






47. Person who is frequently able to influence others






48. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






49. Performative in that the player chooses an action that the game executes






50. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.