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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






2. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






3. The visual nature of the game such as science fiction - fantasy horror and retro






4. Google's pay-per-click advertiser program.






5. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






6. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






7. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






8. Change in beliefs or actions as a reaction to group pressure (real or imagined)






9. Acronym representing a way to create real-time Web applications.






10. Media channels the brand controls






11. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






12. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






13. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






14. Number of people exposed to your message






15. Refers to situations where consumers interact with others during a shopping event






16. Save your bookmarks online so they are always available wherever you have online access






17. This ad buying option places ads on several networked websites.






18. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






19. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






20. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






21. Typically educational content that readers use over time - save and share






22. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






23. Persuades with the opinion or recommendation of an expert in the field






24. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






25. Attention - Interest - Desire - and Action






26. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






27. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






28. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






29. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






30. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






31. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






32. This ad buying option places an ad at various places on one website.






33. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






34. Do not require all participants to immediately respond






35. The value added for all users by each individual user






36. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






37. Ads that appear between web pages (before the browser displays a new page).






38. May include text graphics video and sound but on a website






39. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






40. Occur in real time






41. The term used when people have clicked on or viewed a web page.






42. Automated software that combs through web sites to index web pages for search engines.






43. The ability to freely interact with other people and companies; open access to venues that allow users to share content






44. Crosses the boundaries of mass and personal media






45. Assessments with detailed comments about the object in question






46. Original cntent that positions the sponsoring entity as a authority






47. How much activity can a website handle - can it handle times of large visits






48. Information that people copy from other sources






49. Means of communication that can reach a large number of individuals






50. Require a great time investment are highly immersive and demand advance skill







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