SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media channels beyond the control of the company (word of mouth)
Ad Tracking
Spider
Pay-Per-Impression
Earned media
2. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Different forms of social media
Strategy games
Social news communities
Culture of participation
3. Attempt to depict real world sitiuations
Simulation games
Expandable Ads
Click-Through-Rate (CTR)
Social Publishing
4. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Above The Fold
Social customer relationship management (crm)
Rich-Media
Cognitive bias
5. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Organic Search
Forums
Split-Run
Personal media
6. The value added for all users by each individual user
Platforms
Social Publishing
Network effect
Vehicles
7. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Reputation economy
Aggregator
URL Tracking
Conformity
8. This ad buying option places an ad at various places on one website.
Aggregator
When we are more likely to conform
ROS (Run of Site)
FTP (file transfer protocol)
9. The visual nature of the game such as science fiction - fantasy horror and retro
RSS (Really Simple Syndication)
Social games
CGI (Common Gateway Interface)
Milieu
10. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Outbound Link
Wikis
Affinity
Authority building content
11. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Platforms
Authority building content
Ad Tracking
In-game advertising
12. The coding language used to create and link together documents and files on the internet.
Inbound Link
Response Attribution
API (Application Programming Interface)
HTML (HyperText Markup Language)
13. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Recommendations and referrals
Social proof
Social media
Anchor Text
14. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Online Ads/Banner Ads
Social ads
Pay-Per-Click
Advergaming
15. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
Reviews
Contrary hook
Social customer relationship management (crm)
16. Content that will entertain
Social ads
Feed
Humor hook
AJAX (Asynchronous Java Script and XML)
17. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Flagship content
In game immersive advertising
Genre
RON (Run of Network)
18. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Pay-Per-Inclusion
Reviews
Data Hygiene
Cost Per Action (CPA)
19. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Cross Selling
Title linkbaiting
Data Hygiene
Web 2.0
20. Media channels the brand controls
Owned media
Dynamic Content
Handle squatting
Social capital
21. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Reach
Share tools
Other referral tools
Social games
22. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social Media Marketing
Social games
Anchor Text
Forums
23. Within each medium - marketers can choose these specifically to place a message
Vehicles
Pillar content
Aggregation
Buying Cycle
24. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Adsense
Scalability
Forums
Dynamic Content
25. The hardware systems on which the game is played
Platforms
Exit Traffic
Filler content
Social media
26. Acronym representing a way to create real-time Web applications.
AJAX (Asynchronous Java Script and XML)
Cloud computing
Stenography
Adsense
27. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Aggregator
Direct Response
Pay-Per-Impression
Frequency
28. Refers to the process social media users undergo to categorize content according to their own folksonomy
Page View
Conformity
Tagging
Advergaming
29. Belief that when a lot of people select one option then it must be the right option
Resource hook
Adsense
Social proof
Blogs
30. A link to your website from a different website.
Media
Inbound Link
When we are more likely to conform
Perpetual beta
31. A link that leads people to a different website from the one they are visiting.
Response Attribution
Social communities
Outbound Link
Meme
32. Problem recognition - info search - alternative eval - purchase - post purchase eval
Rich-Media
Steps in a shopping decision
Social capital
Word of mouse
33. Information that people copy from other sources
Perpetual beta
Filler content
Recommendations and referrals
Product placement
34. Scores that people acting in the role of critics assign to something as an indicator
Ratings
Cookie
Owned media
Cost Per Action (CPA)
35. This ad buying option places ads on several networked websites.
Authority
Anchor Text
Social customer relationship management (crm)
RON (Run of Network)
36. A means of communication
Media
Rich-Media
Search Engine Optimization (SEO)
Feed
37. Content that refutes an accepted belief
HTML (HyperText Markup Language)
Response Attribution
RSS (Really Simple Syndication)
Contrary hook
38. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Steps in a shopping decision
Ratings
Social shopping
Tags
39. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Level of participation
Click-Through-Rate (CTR)
Wikis
Role of social media in the consumer purchase process
40. Content that offers a claim about something of interest
Research hook
Benefits of engaging with your customers through online social channels
Reputation capital
Demographics
41. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Social proof
Pay-Per-Inclusion
Social news communities
Cost Per Action (CPA)
42. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Display ads
Mass media
Cost Per Action (CPA)
Split-Run
43. Anything that involves delivering hosted services online
Cloud computing
Taxonomies
Humor hook
Unique Visitor
44. Those others view as knowledgeable sources of information
Humor hook
Web 2.0
Power users
Search Engine Marketing (SEM)
45. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Ad Tracking
Different forms of social media
Network effect
Taxonomies
46. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Black Hat SEO
Search Engine Optimization (SEO)
AIDA
Stenography
47. Person who is frequently able to influence others
Simulation games
Social media
Social Commerce
Opinion leader
48. Website measurement that records unique IP addresses as individual visitors.
Pay-Per-Impression
Unique Visitor
Aggregator
Adsense
49. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Best practices to leverage social reviews and ratings
Search Engine Optimization (SEO)
Filler content
Aggregation
50. When an advertiser pays for their online ad based on the number of views.
Pay-Per-Impression
Black Hat SEO
Reputation capital
Expandable Ads