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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The way the game world is experienced






2. Within each medium - marketers can choose these specifically to place a message






3. Media for which you assessed monetary fees






4. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






5. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






6. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






7. Classifications that experts create






8. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






9. Method of game play:






10. Anything that involves delivering hosted services online






11. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






12. Problem recognition - info search - alternative eval - purchase - post purchase eval






13. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






14. Content that will entertain






15. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






16. Authority building content seminal pieces of work that shape the way people think






17. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






18. The means by which files are transferred from your computer directly to your website.






19. The ability to attribute prospect behavior to the media that triggered the response.






20. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






21. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






22. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






23. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






24. Acronym representing a way to create real-time Web applications.






25. Those that involve expert play to organize and value variables in the game system






26. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






27. The visible - clickable text in a hyperlink typically used to indicate subject matter.






28. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






29. Do not require all participants to immediately respond






30. Paying to acquire leads from an outside party at a set rate or amount per lead.






31. The term used when people have clicked on or viewed a web page.






32. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






33. The visual nature of the game such as science fiction - fantasy horror and retro






34. The exposure of a clickable ad on a website to one individual person.






35. Interactive social system that is available to users 24/7






36. Attention - Interest - Desire - and Action






37. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






38. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






39. Online word of mouth and very strong influence on consumer decision making






40. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






41. The hardware systems on which the game is played






42. Information that people copy from other sources






43. Games in which the players play a character role with the goal of completing a mission






44. Cost of advertising based on the number of clicks received.






45. Those others view as knowledgeable sources of information






46. Content that refutes an accepted belief






47. Media channels the brand controls






48. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






49. The process by which display ads get placed on websites.






50. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness