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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






2. A link that leads people to a different website from the one they are visiting.






3. Authority building content seminal pieces of work that shape the way people think






4. Website measurement that records unique IP addresses as individual visitors.






5. The ability to attribute prospect behavior to the media that triggered the response.






6. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






7. Sets of labels (tags) individuals choose in a way that makes sense to them






8. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






9. Belief that when a lot of people select one option then it must be the right option






10. How much activity can a website handle - can it handle times of large visits






11. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






12. Media channels the brand controls






13. Ads that appear between web pages (before the browser displays a new page).






14. Change in beliefs or actions as a reaction to group pressure (real or imagined)






15. Scores that people acting in the role of critics assign to something as an indicator






16. The visible - clickable text in a hyperlink typically used to indicate subject matter.






17. Attempt to depict real world sitiuations






18. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






19. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






20. A means of communication






21. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






22. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






23. The ability to freely interact with other people and companies; open access to venues that allow users to share content






24. The hardware systems on which the game is played






25. A link to your website from a different website.






26. Refers to the process social media users undergo to categorize content according to their own folksonomy






27. Content that will entertain






28. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






29. May include text graphics video and sound but on a website






30. The coding language used to create and link together documents and files on the internet.






31. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






32. Do not require all participants to immediately respond






33. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






34. Content written with the intent to be helpful to target audience






35. Anything that involves delivering hosted services online






36. Google's pay-per-click advertiser program.






37. Information that people copy from other sources






38. Ability of a site to draw repeat visits and to keep people on a site






39. Avg number of times someone is exposed to your message






40. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






41. The term used when people have clicked on or viewed a web page.






42. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






43. The means by which files are transferred from your computer directly to your website.






44. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






45. Handle: your user name in a social community






46. Assessments with detailed comments about the object in question






47. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






48. Consumers are happy/ unhappy posting about you with reviews of anysort






49. Websites that host regularly updated content






50. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.