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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Means of communication that can reach a large number of individuals






2. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






3. Scores that people acting in the role of critics assign to something as an indicator






4. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






5. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






6. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






7. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






8. Do not require all participants to immediately respond






9. Persuades with the opinion or recommendation of an expert in the field






10. Sites with aid in the dissemination of content to an audience:






11. Method of game play:






12. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






13. The value added for all users by each individual user






14. Media channels beyond the control of the company (word of mouth)






15. Ads that appear between web pages (before the browser displays a new page).






16. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






17. Acronym representing a way to create real-time Web applications.






18. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






19. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






20. The means by which files are transferred from your computer directly to your website.






21. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






22. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






23. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






24. Problem recognition - info search - alternative eval - purchase - post purchase eval






25. The use of a digital brand name by someone who does not have legit claim to the name






26. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






27. Constantly wired in the network - always online






28. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






29. The shortcuts our brains take when we process information






30. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






31. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






32. Original cntent that positions the sponsoring entity as a authority






33. Attempt to depict real world sitiuations






34. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






35. Online word of mouth and very strong influence on consumer decision making






36. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






37. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






38. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






39. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






40. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






41. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






42. Uses software to fine tune the offer and build intimacy with the customer






43. Oldest venue of social media that are ineractive versions of community bulletin boards






44. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






45. A link to your website from a different website.






46. Refers to the process social media users undergo to categorize content according to their own folksonomy






47. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






48. Save your bookmarks online so they are always available wherever you have online access






49. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






50. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






Can you answer 50 questions in 15 minutes?



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