Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attempt to depict real world sitiuations






2. A web-based tool or desktop application that collects syndicated content.






3. Content that promises something for free






4. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






5. Original cntent that positions the sponsoring entity as a authority






6. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






7. Interactive social system that is available to users 24/7






8. Ads that appear between web pages (before the browser displays a new page).






9. The way the game world is experienced






10. Those that involve expert play to organize and value variables in the game system






11. The coding language used to create and link together documents and files on the internet.






12. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






13. Share and promote online news






14. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






15. Attention - Interest - Desire - and Action






16. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






17. Change in beliefs or actions as a reaction to group pressure (real or imagined)






18. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






19. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






20. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






21. Paying to acquire leads from an outside party at a set rate or amount per lead.






22. The ability to freely interact with other people and companies; open access to venues that allow users to share content






23. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






24. This ad buying option places an ad at various places on one website.






25. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






26. Crosses the boundaries of mass and personal media






27. The means by which files are transferred from your computer directly to your website.






28. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






29. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






30. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






31. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






32. Problem recognition - info search - alternative eval - purchase - post purchase eval






33. Sets of labels (tags) individuals choose in a way that makes sense to them






34. Cost of advertising based on the number of clicks received.






35. Handle: your user name in a social community






36. How much activity can a website handle - can it handle times of large visits






37. Avg number of times someone is exposed to your message






38. Scores that people acting in the role of critics assign to something as an indicator






39. The interface that allows one computer system or application to communicate and exchange data with another.






40. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






41. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






42. Content that offers a claim about something of interest






43. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






44. Media channels beyond the control of the company (word of mouth)






45. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






46. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






47. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






48. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






49. Classifications that experts create






50. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards