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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






2. Constantly wired in the network - always online






3. Ability of a site to draw repeat visits and to keep people on a site






4. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






5. Means of communication that can reach a large number of individuals






6. Websites that host regularly updated content






7. A link to your website from a different website.






8. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






9. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






10. Placement of a branded item in an entertainment property such as a television program - movie - or game.






11. The shortcuts our brains take when we process information






12. Persuades with the opinion or recommendation of an expert in the field






13. The process by which display ads get placed on websites.






14. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






15. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






16. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






17. Software that is routinely updated like an app






18. This ad buying option places an ad at various places on one website.






19. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






20. The exposure of a clickable ad on a website to one individual person.






21. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






22. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






23. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






24. Share and promote online news






25. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






26. The ability to attribute prospect behavior to the media that triggered the response.






27. Content that refutes an accepted belief






28. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






29. Those others view as knowledgeable sources of information






30. The coding language used to create and link together documents and files on the internet.






31. May include text graphics video and sound but on a website






32. Classifications that experts create






33. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






34. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






35. The visible - clickable text in a hyperlink typically used to indicate subject matter.






36. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






37. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






38. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






39. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






40. Careful crafting of a title that markets the content






41. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






42. Information that people copy from other sources






43. Automated software that combs through web sites to index web pages for search engines.






44. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






45. Host content but also typically feature video - photo etc. other than text






46. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






47. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






48. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






49. Authority building content seminal pieces of work that shape the way people think






50. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement