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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The interface that allows one computer system or application to communicate and exchange data with another.
URL Tracking
API (Application Programming Interface)
Social proof
FTP (file transfer protocol)
2. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Buying Cycle
In-game advertising
Milieu
CGI (Common Gateway Interface)
3. Media channels beyond the control of the company (word of mouth)
Social bookmarking sites
Digital Body Language
Earned media
Share tools
4. Constantly wired in the network - always online
Personal media
Display ads
Digital native
Frequency
5. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
RSS (Really Simple Syndication)
Strategy games
Forums
Your social brand
6. Google's pay-per-click advertiser program.
Different forms of social media
Adwords
Casual games
Demographics
7. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Pay-Per-Click
Black Hat SEO
Anchor Text
CGI (Common Gateway Interface)
8. Sets of labels (tags) individuals choose in a way that makes sense to them
Folksonomies
Anchor Text
Search Engine Optimization (SEO)
Cloud computing
9. Automated software that combs through web sites to index web pages for search engines.
Spider
API (Application Programming Interface)
Pay-Per-Click
Role playing games
10. How much activity can a website handle - can it handle times of large visits
Pay-Per-Lead
Social shopping
Scalability
Authority building content
11. Content that refutes an accepted belief
Social media
Hover/Floating Ads
Contrary hook
Level of participation
12. Within each medium - marketers can choose these specifically to place a message
Cost Per Action (CPA)
Vehicles
Stenography
Organic Search
13. Acronym representing a way to create real-time Web applications.
Conversion
Exit Traffic
AJAX (Asynchronous Java Script and XML)
Cost Per Click (CPC)
14. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Outbound Link
Medium (or channel)
In game immersive advertising
Vehicles
15. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Tagging
Cross Selling
Media Sharing sites
Buying Cycle
16. Authority building content seminal pieces of work that shape the way people think
Flagship content
Impression:
Digital Body Language
Marketing Qualified Lead (MQL)
17. Performative in that the player chooses an action that the game executes
Ad Tracking
Action games
Tagging
Adsense
18. Attempt to depict real world sitiuations
Owned media
Simulation games
Casual games
Organic Search
19. Uses software to fine tune the offer and build intimacy with the customer
Adwords
Social customer relationship management (crm)
AJAX (Asynchronous Java Script and XML)
Bases of social power
20. Content that offers a claim about something of interest
Forums
Reputation capital
Research hook
Giveaway hook
21. Paying to acquire leads from an outside party at a set rate or amount per lead.
Tagging
Pay-Per-Lead
Social games
Level of participation
22. Host content but also typically feature video - photo etc. other than text
Adsense
Impression:
Data Hygiene
Media Sharing sites
23. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Word of mouse
Alternate reality game
Bases of social power
HTML (HyperText Markup Language)
24. Belief that when a lot of people select one option then it must be the right option
Social proof
Paid media
Social Publishing
Aggregation
25. Handle: your user name in a social community
Your social brand
Impression:
Flagship content
Network effect
26. Consumers are happy/ unhappy posting about you with reviews of anysort
Reputation economy
Mode
Adwords
Social Media Marketing
27. Content that promises something for free
Adwords
Mode
Giveaway hook
Power users
28. The ability to attribute prospect behavior to the media that triggered the response.
Rich-Media
Feed
Response Attribution
Owned media
29. Games in which the players play a character role with the goal of completing a mission
Role playing games
Bases of social power
RON (Run of Network)
Benefits of engaging with your customers through online social channels
30. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Role of social media in the consumer purchase process
Taxonomies
Buying Cycle
CGI (Common Gateway Interface)
31. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Pay-Per-Lead
Click-Through-Rate (CTR)
AJAX (Asynchronous Java Script and XML)
Scalability
32. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Personal media
Outbound Link
Power users
Stenography
33. A link to your website from a different website.
Aggregator
Social customer relationship management (crm)
Inbound Link
When we are more likely to conform
34. Selling an additional category of products/solutions as a result of a customer's original purchase.
Reach
Black Hat SEO
Cross Selling
API (Application Programming Interface)
35. Do not require all participants to immediately respond
Churn Rate
Wikis
Reputation capital
Asynchronous interactions
36. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
RON (Run of Network)
Mode
Rich-Media
Flagship content
37. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Steps in a shopping decision
Opinion leader
Split-Run
38. Cost of advertising based on the number of clicks received.
Cost Per Action (CPA)
Ad Serving
Contrary hook
Cost Per Click (CPC)
39. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Reach
Pay-Per-Impression
Affinity
40. Content that will entertain
Herding behavior
Rich-Media
Humor hook
API (Application Programming Interface)
41. The RSS or Atom feeds used by news aggregators.
Feed
Split-Run
Taxonomies
Culture of participation
42. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
URL Tracking
Your social brand
Power users
Casual games
43. Person who is frequently able to influence others
Response Attribution
Opinion leader
FTP (file transfer protocol)
Skyscraper
44. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Wikis
Advergaming
Above The Fold
Marketing Qualified Lead (MQL)
45. Media channels the brand controls
Direct Response
ROS (Run of Site)
Owned media
Simulation games
46. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Social bookmarking sites
Organic Search
Social Media Marketing
Mode
47. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Ratings
Authority
Tags
Perpetual beta
48. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Bases of social power
Cognitive bias
URL Tracking
Pay-Per-Inclusion
49. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Conversion
Social shopping
Social media
Opinion leader
50. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Aggregation
Synchronous interactions
Filler content
Paid media