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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The process by which display ads get placed on websites.
Forums
Ad Serving
Platforms
Churn Rate
2. The RSS or Atom feeds used by news aggregators.
Feed
Social capital
Perpetual beta
Split-Run
3. The visual nature of the game such as science fiction - fantasy horror and retro
Handle squatting
Cross Selling
Mode
Milieu
4. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Inbound Link
Pay-Per-Lead
Social proof
Pay-Per-Inclusion
5. The value added for all users by each individual user
In-game advertising
Network effect
Personal media
Different forms of social media
6. Oldest venue of social media that are ineractive versions of community bulletin boards
Buying Cycle
Forums
Authority building content
Social shopping
7. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Product placement
Online Ads/Banner Ads
Hover/Floating Ads
Unique Visitor
8. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Unique Visitor
Impression:
Stenography
Social news communities
9. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
Aggregator
Inbound Link
Display ads
10. The shortcuts our brains take when we process information
Word of mouse
Cognitive bias
Social media
Owned media
11. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
API (Application Programming Interface)
Social Media Marketing
Social ads
Action games
12. Automated software that combs through web sites to index web pages for search engines.
Inbound Link
Spider
Black Hat SEO
Simulation games
13. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Social proof
Organic Search
Ratings
Strategy games
14. Crosses the boundaries of mass and personal media
Meme
Digital Body Language
Social media
Digital native
15. Media channels beyond the control of the company (word of mouth)
Earned media
Reputation capital
Pay-Per-Inclusion
Social shopping
16. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
ASP (Active Server Pages):
Expandable Ads
Your social brand
Social proof
17. Interactive social system that is available to users 24/7
Media Sharing sites
Web 2.0
Paid media
Social customer relationship management (crm)
18. Consumers are happy/ unhappy posting about you with reviews of anysort
Simulation games
Churn Rate
Reputation economy
HTML (HyperText Markup Language)
19. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Alternate reality game
Churn Rate
Impression:
Rich-Media
20. The way the game world is experienced
Mode
ASP (Active Server Pages):
Meta Tag
Blogs
21. Selling an additional category of products/solutions as a result of a customer's original purchase.
Cross Selling
Skyscraper
Mass media
Pillar content
22. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
AJAX (Asynchronous Java Script and XML)
Cost Per Click (CPC)
Medium (or channel)
Scalability
23. Anything that involves delivering hosted services online
Cloud computing
Folksonomies
Online Ads/Banner Ads
Click-Through-Rate (CTR)
24. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Display ads
Taxonomies
In game immersive advertising
Demographics
25. Online word of mouth and very strong influence on consumer decision making
Feed
Social communities
Giveaway hook
Word of mouse
26. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Conformity
Social media
RSS (Really Simple Syndication)
Ad Tracking
27. Occurs when people follow the behaviors of others
Genre
Benefits of engaging with your customers through online social channels
Unique Visitor
Herding behavior
28. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Social Media Marketing
Above The Fold
Spider
RSS (Really Simple Syndication)
29. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Social proof
Landing Page
Exit Traffic
Social Media Marketing
30. Ads that appear between web pages (before the browser displays a new page).
Product placement
Title linkbaiting
Ad Tracking
Interstitial Ads
31. Content written with the intent to be helpful to target audience
Web 2.0
Digital native
Social media
Resource hook
32. Authority building content seminal pieces of work that shape the way people think
Paid media
Flagship content
Click-Through-Rate (CTR)
Social capital
33. This ad buying option places ads on several networked websites.
AJAX (Asynchronous Java Script and XML)
Pillar content
In game immersive advertising
RON (Run of Network)
34. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Mode
Split-Run
Anchor Text
Conformity
35. Handle: your user name in a social community
Your social brand
Organic Search
Ad Tracking
Flagship content
36. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Pillar content
Affinity
Core games
Marketing Qualified Lead (MQL)
37. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
EPV (Earnings Per Visitor)
Social communities
Mass media
Pay-Per-Inclusion
38. Ability of a site to draw repeat visits and to keep people on a site
API (Application Programming Interface)
Site stickiness
Synchronous interactions
Display ads
39. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
When we are more likely to conform
Social bookmarking sites
Social media
Reviews
40. Content that promises something for free
Humor hook
Ad Tracking
Giveaway hook
Organic Search
41. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Direct Response
EPV (Earnings Per Visitor)
In-game advertising
Alternate reality game
42. The interface that allows one computer system or application to communicate and exchange data with another.
API (Application Programming Interface)
Cognitive bias
Bases of social power
RSS (Really Simple Syndication)
43. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
RON (Run of Network)
ASP (Active Server Pages):
Mode
Online Ads/Banner Ads
44. Number of people exposed to your message
HTML (HyperText Markup Language)
AJAX (Asynchronous Java Script and XML)
Reputation capital
Reach
45. Channels capable of two way communication on a small scale
Opinion leader
Wikis
Organic Search
Personal media
46. Content that offers a claim about something of interest
Meme
Research hook
Media Sharing sites
Social games
47. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Alternate reality game
Demographics
Benefits of engaging with your customers through online social channels
Level of participation
48. May include text graphics video and sound but on a website
Direct Response
Action games
Display ads
Landing Page
49. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Inbound Link
Ad Tracking
Buying Cycle
Unique Visitor
50. Attention - Interest - Desire - and Action
Cost Per Action (CPA)
Black Hat SEO
AIDA
Web 2.0