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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Role of social media in the consumer purchase process
Folksonomies
Your social brand
HTML (HyperText Markup Language)
2. The term used when people have clicked on or viewed a web page.
Outbound Link
Page View
Social media
Paid media
3. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Social Media Marketing
Tagging
Online Ads/Banner Ads
RON (Run of Network)
4. The exposure of a clickable ad on a website to one individual person.
Pay-Per-Lead
Search Engine Optimization (SEO)
Recommendations and referrals
Impression:
5. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Social ads
Dynamic Content
RSS (Really Simple Syndication)
Response Attribution
6. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Scalability
Alternate reality game
Platforms
Research hook
7. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
CGI (Common Gateway Interface)
Steps in a shopping decision
Cost Per Thousand (CPM)
Social networking sites
8. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Social Media Marketing
Expandable Ads
Media Sharing sites
Social proof
9. Avg number of times someone is exposed to your message
Tagging
Culture of participation
Frequency
Direct Response
10. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Wikis
Social media
AIDA
EPV (Earnings Per Visitor)
11. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Asynchronous interactions
Meta Tag
Social media
Advergaming
12. Crosses the boundaries of mass and personal media
Pay-Per-Impression
Social media
Conformity
Vehicles
13. Do not require all participants to immediately respond
Strategy games
URL Tracking
Asynchronous interactions
Split-Run
14. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Web 2.0
Folksonomies
Online Ads/Banner Ads
Social Media Marketing
15. How much activity can a website handle - can it handle times of large visits
Scalability
Exit Traffic
When we are more likely to conform
Wikis
16. When an advertiser pays for their online ad based on the number of views.
Expandable Ads
Mass media
Pay-Per-Impression
Demographics
17. The coding language used to create and link together documents and files on the internet.
Pillar content
Cookie
HTML (HyperText Markup Language)
Your social brand
18. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Title linkbaiting
Profiling
Rich-Media
Dynamic Content
19. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Pay-Per-Impression
Social capital
Data Hygiene
RSS (Really Simple Syndication)
20. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Organic Search
Steps in a shopping decision
Split-Run
Bases of social power
21. A web-based tool or desktop application that collects syndicated content.
Skyscraper
Aggregator
Your social brand
Social bookmarking sites
22. Refers to the process social media users undergo to categorize content according to their own folksonomy
Response Attribution
Wikis
Tagging
Social proof
23. Content that promises something for free
Anchor Text
Core games
Marketing Qualified Lead (MQL)
Giveaway hook
24. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Exit Traffic
Click-Through-Rate (CTR)
Paid media
Humor hook
25. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Personal media
Best practices to leverage social reviews and ratings
Pay-Per-Click
Tags
26. Information that people copy from other sources
Cloud computing
Filler content
Platforms
Casual games
27. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Impression:
Marketing Qualified Lead (MQL)
Anchor Text
Forums
28. Original cntent that positions the sponsoring entity as a authority
Social Commerce
Authority building content
Medium (or channel)
Web 2.0
29. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Feed
Skyscraper
Outbound Link
Digital native
30. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Hover/Floating Ads
Strategy games
Core games
Opinion leader
31. Anything that involves delivering hosted services online
HTML (HyperText Markup Language)
Cloud computing
Humor hook
Conversion
32. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Herding behavior
Medium (or channel)
In game immersive advertising
Authority
33. Ads that appear between web pages (before the browser displays a new page).
Filler content
Tags
Interstitial Ads
Network effect
34. Typically educational content that readers use over time - save and share
Conversion
Pillar content
Mode
HTML (HyperText Markup Language)
35. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
Pillar content
Media Sharing sites
In-game advertising
36. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Casual games
FTP (file transfer protocol)
Reputation capital
AIDA
37. This ad buying option places an ad at various places on one website.
Digital native
Expandable Ads
ROS (Run of Site)
Response Attribution
38. Persuades with the opinion or recommendation of an expert in the field
Authority
Resource hook
Cost Per Thousand (CPM)
Above The Fold
39. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Above The Fold
Synchronous interactions
Tags
Meme
40. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Paid media
Meme
Milieu
Black Hat SEO
41. Careful crafting of a title that markets the content
Title linkbaiting
Page View
Owned media
Folksonomies
42. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Level of participation
Conformity
Your social brand
Giveaway hook
43. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
ASP (Active Server Pages):
Media
Social proof
Direct Response
44. Method of game play:
Role playing games
Genre
Rich-Media
Your social brand
45. Belief that when a lot of people select one option then it must be the right option
Reputation capital
Inbound Link
Casual games
Social proof
46. Uses software to fine tune the offer and build intimacy with the customer
Reach
Social customer relationship management (crm)
Aggregation
Herding behavior
47. Games in which the players play a character role with the goal of completing a mission
Conformity
Role playing games
Tags
Contrary hook
48. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Demographics
Title linkbaiting
Organic Search
Social customer relationship management (crm)
49. Paying to acquire leads from an outside party at a set rate or amount per lead.
Meta Tag
Social communities
Tags
Pay-Per-Lead
50. Consumers are happy/ unhappy posting about you with reviews of anysort
Reputation economy
Adsense
Churn Rate
Dynamic Content