Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Means of communication that can reach a large number of individuals






2. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






3. The term used when people have clicked on or viewed a web page.






4. Content that promises something for free






5. Accumulated resources whose value flows to people as a result of their access to others






6. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






7. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






8. Ads that appear between web pages (before the browser displays a new page).






9. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






10. Change in beliefs or actions as a reaction to group pressure (real or imagined)






11. Sets of labels (tags) individuals choose in a way that makes sense to them






12. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






13. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






14. Placement of a branded item in an entertainment property such as a television program - movie - or game.






15. The shortcuts our brains take when we process information






16. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






17. Anything that involves delivering hosted services online






18. Oldest venue of social media that are ineractive versions of community bulletin boards






19. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






20. Classifications that experts create






21. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






22. This ad buying option places ads on several networked websites.






23. Handle: your user name in a social community






24. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






25. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






26. A link that leads people to a different website from the one they are visiting.






27. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






28. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






29. The visible - clickable text in a hyperlink typically used to indicate subject matter.






30. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






31. Avg number of times someone is exposed to your message






32. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






33. Within each medium - marketers can choose these specifically to place a message






34. Sites with aid in the dissemination of content to an audience:






35. Save your bookmarks online so they are always available wherever you have online access






36. Occur in real time






37. Attention - Interest - Desire - and Action






38. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






39. Selling an additional category of products/solutions as a result of a customer's original purchase.






40. The way the game world is experienced






41. When an advertiser pays for their online ad based on the number of views.






42. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






43. Content that refutes an accepted belief






44. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






45. A link to your website from a different website.






46. Information that people copy from other sources






47. The hardware systems on which the game is played






48. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






49. The coding language used to create and link together documents and files on the internet.






50. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis