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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The use of a digital brand name by someone who does not have legit claim to the name
Product placement
Frequency
Cost Per Click (CPC)
Handle squatting
2. Sets of labels (tags) individuals choose in a way that makes sense to them
Giveaway hook
Aggregation
Social ads
Folksonomies
3. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Authority building content
Rich-Media
Stenography
Adsense
4. Content written with the intent to be helpful to target audience
Authority
Resource hook
Perpetual beta
Flagship content
5. Sites with aid in the dissemination of content to an audience:
Social Publishing
In game immersive advertising
Cost Per Thousand (CPM)
AIDA
6. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
Handle squatting
Mass media
Giveaway hook
7. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Media
Earned media
Advergaming
Buying Cycle
8. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Filler content
EPV (Earnings Per Visitor)
Outbound Link
Meme
9. Person who is frequently able to influence others
Media
Title linkbaiting
Opinion leader
ROS (Run of Site)
10. Share and promote online news
Impression:
Social ads
Cookie
Social news communities
11. Content that will entertain
Level of participation
Humor hook
Adwords
Social capital
12. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social media
Ad Serving
Taxonomies
Conformity
13. Anything that involves delivering hosted services online
Cloud computing
Frequency
Above The Fold
API (Application Programming Interface)
14. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Bases of social power
Network effect
Above The Fold
Power users
15. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Benefits of engaging with your customers through online social channels
Social Commerce
EPV (Earnings Per Visitor)
Ad Tracking
16. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
RON (Run of Network)
Different forms of social media
In game immersive advertising
Search Engine Marketing (SEM)
17. Avg number of times someone is exposed to your message
Display ads
Social proof
Frequency
AIDA
18. Do not require all participants to immediately respond
Social proof
Asynchronous interactions
Landing Page
Cost Per Action (CPA)
19. Ability of a site to draw repeat visits and to keep people on a site
Unique Visitor
Site stickiness
Milieu
Expandable Ads
20. Require a great time investment are highly immersive and demand advance skill
Core games
Dynamic Content
Rich-Media
Feed
21. The interface that allows one computer system or application to communicate and exchange data with another.
API (Application Programming Interface)
Online Ads/Banner Ads
Marketing Qualified Lead (MQL)
Perpetual beta
22. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Herding behavior
FTP (file transfer protocol)
Cost Per Thousand (CPM)
Adsense
23. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Forums
Search Engine Marketing (SEM)
Earned media
24. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Recommendations and referrals
Expandable Ads
Scalability
Share tools
25. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Hover/Floating Ads
EPV (Earnings Per Visitor)
Unique Visitor
Simulation games
26. The value added for all users by each individual user
Outbound Link
Social media
Network effect
Different forms of social media
27. Means of communication that can reach a large number of individuals
Mass media
Herding behavior
Pay-Per-Inclusion
Bases of social power
28. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Social proof
Reviews
Data Hygiene
Best practices to leverage social reviews and ratings
29. Typically educational content that readers use over time - save and share
Herding behavior
FTP (file transfer protocol)
Pillar content
Taxonomies
30. How much activity can a website handle - can it handle times of large visits
Social media
Search Engine Marketing (SEM)
Scalability
Social Publishing
31. Content that refutes an accepted belief
Contrary hook
Culture of participation
Paid media
Social games
32. A link to your website from a different website.
ASP (Active Server Pages):
Reputation economy
Inbound Link
Steps in a shopping decision
33. Persuades with the opinion or recommendation of an expert in the field
In-game advertising
Profiling
Authority
Hover/Floating Ads
34. The coding language used to create and link together documents and files on the internet.
Advergaming
HTML (HyperText Markup Language)
Authority building content
Pay-Per-Click
35. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Paid media
Core games
Social networking sites
Social media
36. Oldest venue of social media that are ineractive versions of community bulletin boards
Impression:
Forums
Organic Search
Digital native
37. The means by which files are transferred from your computer directly to your website.
Cost Per Thousand (CPM)
FTP (file transfer protocol)
Paid media
Pay-Per-Impression
38. Those others view as knowledgeable sources of information
Power users
Word of mouse
Social media
Meta Tag
39. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Bases of social power
Interstitial Ads
ASP (Active Server Pages):
Recommendations and referrals
40. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Simulation games
CGI (Common Gateway Interface)
Social media
Humor hook
41. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Reach
Benefits of engaging with your customers through online social channels
Aggregator
Tags
42. Channels capable of two way communication on a small scale
Personal media
Marketing Qualified Lead (MQL)
Hover/Floating Ads
Social games
43. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Cookie
Aggregator
Search Engine Marketing (SEM)
Share tools
44. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Cross Selling
Exit Traffic
Strategy games
Alternate reality game
45. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Core games
Steps in a shopping decision
Landing Page
In game immersive advertising
46. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Outbound Link
Churn Rate
Folksonomies
Ratings
47. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
Platforms
Title linkbaiting
API (Application Programming Interface)
48. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Feed
Cognitive bias
Above The Fold
Aggregation
49. The term used when people have clicked on or viewed a web page.
ASP (Active Server Pages):
Page View
Churn Rate
Bases of social power
50. Consumers are happy/ unhappy posting about you with reviews of anysort
Strategy games
AIDA
Scalability
Reputation economy