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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The exposure of a clickable ad on a website to one individual person.
Impression:
Social bookmarking sites
Interstitial Ads
Resource hook
2. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Adwords
Organic Search
Other referral tools
Benefits of engaging with your customers through online social channels
3. Content that offers a claim about something of interest
Level of participation
Asynchronous interactions
Research hook
Page View
4. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Pay-Per-Click
Meta Tag
Social capital
Online Ads/Banner Ads
5. Those that involve expert play to organize and value variables in the game system
Different forms of social media
Alternate reality game
Your social brand
Strategy games
6. Selling an additional category of products/solutions as a result of a customer's original purchase.
Adsense
Cross Selling
Aggregator
Social proof
7. Acronym representing a way to create real-time Web applications.
Authority building content
AJAX (Asynchronous Java Script and XML)
Aggregation
Landing Page
8. Media channels beyond the control of the company (word of mouth)
Personal media
Affinity
Earned media
RSS (Really Simple Syndication)
9. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Conversion
Page View
Tags
HTML (HyperText Markup Language)
10. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Blogs
AJAX (Asynchronous Java Script and XML)
Owned media
Alternate reality game
11. Interactive social system that is available to users 24/7
Web 2.0
Perpetual beta
Tagging
Asynchronous interactions
12. Games in which the players play a character role with the goal of completing a mission
Role playing games
FTP (file transfer protocol)
ROS (Run of Site)
Social communities
13. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Blogs
Stenography
Affinity
Role of social media in the consumer purchase process
14. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Different forms of social media
Social networking sites
Interstitial Ads
Folksonomies
15. Scores that people acting in the role of critics assign to something as an indicator
Cost Per Thousand (CPM)
Casual games
Social news communities
Ratings
16. Refers to situations where consumers interact with others during a shopping event
Social shopping
Milieu
Social capital
Folksonomies
17. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Pay-Per-Inclusion
Mode
Data Hygiene
AJAX (Asynchronous Java Script and XML)
18. The shortcuts our brains take when we process information
Cognitive bias
Your social brand
Reach
Level of participation
19. Content written with the intent to be helpful to target audience
Resource hook
Social media
Cookie
Data Hygiene
20. Attention - Interest - Desire - and Action
Adsense
Mass media
AIDA
FTP (file transfer protocol)
21. Share and promote online news
Meta Tag
Social media
Expandable Ads
Social news communities
22. Content that refutes an accepted belief
Simulation games
Core games
Feed
Contrary hook
23. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Demographics
Your social brand
Contrary hook
Click-Through-Rate (CTR)
24. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Vehicles
Steps in a shopping decision
Split-Run
Aggregation
25. Occurs when people follow the behaviors of others
Social media
URL Tracking
Herding behavior
Expandable Ads
26. Oldest venue of social media that are ineractive versions of community bulletin boards
Forums
Casual games
Reviews
Vehicles
27. Website measurement that records unique IP addresses as individual visitors.
Unique Visitor
Cost Per Thousand (CPM)
Folksonomies
Herding behavior
28. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Reputation capital
Hover/Floating Ads
Cross Selling
Steps in a shopping decision
29. The ability to attribute prospect behavior to the media that triggered the response.
Ad Serving
Response Attribution
FTP (file transfer protocol)
Profiling
30. Occur in real time
Pay-Per-Click
Mass media
Synchronous interactions
Resource hook
31. Original cntent that positions the sponsoring entity as a authority
Authority building content
Handle squatting
Aggregation
Cognitive bias
32. Classifications that experts create
Benefits of engaging with your customers through online social channels
Taxonomies
Vehicles
Feed
33. Method of game play:
Best practices to leverage social reviews and ratings
Social capital
URL Tracking
Genre
34. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Conformity
Digital native
Wikis
Spider
35. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Reputation capital
Ad Tracking
Search Engine Marketing (SEM)
Forums
36. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Buying Cycle
EPV (Earnings Per Visitor)
Reputation capital
Humor hook
37. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Cognitive bias
Organic Search
Social networking sites
Site stickiness
38. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Exit Traffic
Marketing Qualified Lead (MQL)
Product placement
Pay-Per-Inclusion
39. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
AJAX (Asynchronous Java Script and XML)
Feed
Display ads
40. Uses software to fine tune the offer and build intimacy with the customer
Landing Page
Handle squatting
Share tools
Social customer relationship management (crm)
41. When an advertiser pays for their online ad based on the number of views.
Pay-Per-Impression
Display ads
Reach
AIDA
42. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
In game immersive advertising
Milieu
Social games
Herding behavior
43. Crosses the boundaries of mass and personal media
FTP (file transfer protocol)
Aggregator
Social media
Outbound Link
44. Content that will entertain
Humor hook
Cookie
Spider
Platforms
45. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Spider
Cost Per Action (CPA)
Share tools
Stenography
46. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Display ads
Forums
Profiling
Cost Per Click (CPC)
47. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Search Engine Marketing (SEM)
Other referral tools
Aggregator
Social Media Marketing
48. Attempt to depict real world sitiuations
Resource hook
Outbound Link
Simulation games
Title linkbaiting
49. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Rich-Media
Earned media
Social capital
Tags
50. The electronic/online activity of prospects
Recommendations and referrals
Your social brand
Social media
Digital Body Language