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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Occurs when people follow the behaviors of others






2. This ad buying option places ads on several networked websites.






3. Sites with aid in the dissemination of content to an audience:






4. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






5. May include text graphics video and sound but on a website






6. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






7. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






8. Media channels beyond the control of the company (word of mouth)






9. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






10. Typically educational content that readers use over time - save and share






11. This ad buying option places an ad at various places on one website.






12. Attempt to depict real world sitiuations






13. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






14. The electronic/online activity of prospects






15. Refers to situations where consumers interact with others during a shopping event






16. Occur in real time






17. Handle: your user name in a social community






18. Assessments with detailed comments about the object in question






19. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






20. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






21. The visual nature of the game such as science fiction - fantasy horror and retro






22. Uses software to fine tune the offer and build intimacy with the customer






23. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






24. Do not require all participants to immediately respond






25. The coding language used to create and link together documents and files on the internet.






26. Website measurement that records unique IP addresses as individual visitors.






27. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






28. Authority building content seminal pieces of work that shape the way people think






29. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






30. Content written with the intent to be helpful to target audience






31. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






32. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






33. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






34. The shortcuts our brains take when we process information






35. Media channels the brand controls






36. Those others view as knowledgeable sources of information






37. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






38. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






39. Change in beliefs or actions as a reaction to group pressure (real or imagined)






40. Software that is routinely updated like an app






41. Within each medium - marketers can choose these specifically to place a message






42. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






43. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






44. Persuades with the opinion or recommendation of an expert in the field






45. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






46. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






47. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






48. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






49. Person who is frequently able to influence others






50. The use of a digital brand name by someone who does not have legit claim to the name