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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Scores that people acting in the role of critics assign to something as an indicator






2. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






3. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






4. The value added for all users by each individual user






5. The ability to freely interact with other people and companies; open access to venues that allow users to share content






6. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






7. Sets of labels (tags) individuals choose in a way that makes sense to them






8. Anything that involves delivering hosted services online






9. Sites with aid in the dissemination of content to an audience:






10. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






11. Do not require all participants to immediately respond






12. Consumers are happy/ unhappy posting about you with reviews of anysort






13. Content that refutes an accepted belief






14. The visible - clickable text in a hyperlink typically used to indicate subject matter.






15. Oldest venue of social media that are ineractive versions of community bulletin boards






16. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






17. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






18. Number of people exposed to your message






19. Means of communication that can reach a large number of individuals






20. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






21. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






22. The use of a digital brand name by someone who does not have legit claim to the name






23. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






24. Interactive social system that is available to users 24/7






25. Placement of a branded item in an entertainment property such as a television program - movie - or game.






26. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






27. Person who is frequently able to influence others






28. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






29. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






30. Share and promote online news






31. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






32. Assessments with detailed comments about the object in question






33. Persuades with the opinion or recommendation of an expert in the field






34. This ad buying option places ads on several networked websites.






35. Software that is routinely updated like an app






36. The way the game world is experienced






37. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






38. Authority building content seminal pieces of work that shape the way people think






39. Host content but also typically feature video - photo etc. other than text






40. Performative in that the player chooses an action that the game executes






41. Original cntent that positions the sponsoring entity as a authority






42. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






43. Those others view as knowledgeable sources of information






44. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






45. Ability of a site to draw repeat visits and to keep people on a site






46. The visual nature of the game such as science fiction - fantasy horror and retro






47. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






48. Require a great time investment are highly immersive and demand advance skill






49. The means by which files are transferred from your computer directly to your website.






50. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.