Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






2. Games in which the players play a character role with the goal of completing a mission






3. The electronic/online activity of prospects






4. Occurs when people follow the behaviors of others






5. This ad buying option places an ad at various places on one website.






6. Save your bookmarks online so they are always available wherever you have online access






7. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






8. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






9. The shortcuts our brains take when we process information






10. Content that will entertain






11. Scores that people acting in the role of critics assign to something as an indicator






12. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






13. Website measurement that records unique IP addresses as individual visitors.






14. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






15. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






16. Assessments with detailed comments about the object in question






17. Avg number of times someone is exposed to your message






18. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






19. Oldest venue of social media that are ineractive versions of community bulletin boards






20. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






21. Online word of mouth and very strong influence on consumer decision making






22. The RSS or Atom feeds used by news aggregators.






23. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






24. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






25. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






26. When an advertiser pays for their online ad based on the number of views.






27. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






28. A means of communication






29. Interactive social system that is available to users 24/7






30. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






31. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






32. The way the game world is experienced






33. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






34. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






35. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






36. Channels capable of two way communication on a small scale






37. Attention - Interest - Desire - and Action






38. The ability to freely interact with other people and companies; open access to venues that allow users to share content






39. Refers to situations where consumers interact with others during a shopping event






40. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






41. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






42. Those others view as knowledgeable sources of information






43. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






44. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






45. The visual nature of the game such as science fiction - fantasy horror and retro






46. Consumers are happy/ unhappy posting about you with reviews of anysort






47. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






48. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






49. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






50. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.