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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






2. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






3. Persuades with the opinion or recommendation of an expert in the field






4. Channels capable of two way communication on a small scale






5. Media channels beyond the control of the company (word of mouth)






6. Google's pay-per-click advertiser program.






7. Share and promote online news






8. Person who is frequently able to influence others






9. Handle: your user name in a social community






10. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






11. The visual nature of the game such as science fiction - fantasy horror and retro






12. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






13. Method of game play:






14. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






15. Refers to situations where consumers interact with others during a shopping event






16. The way the game world is experienced






17. Authority building content seminal pieces of work that shape the way people think






18. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






19. The exposure of a clickable ad on a website to one individual person.






20. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






21. The shortcuts our brains take when we process information






22. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






23. Content that offers a claim about something of interest






24. Assessments with detailed comments about the object in question






25. The RSS or Atom feeds used by news aggregators.






26. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






27. Host content but also typically feature video - photo etc. other than text






28. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






29. The value added for all users by each individual user






30. The means by which files are transferred from your computer directly to your website.






31. The process by which display ads get placed on websites.






32. Save your bookmarks online so they are always available wherever you have online access






33. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






34. Websites that host regularly updated content






35. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






36. The ability to attribute prospect behavior to the media that triggered the response.






37. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






38. Content that refutes an accepted belief






39. Occurs when people follow the behaviors of others






40. Constantly wired in the network - always online






41. Refers to the process social media users undergo to categorize content according to their own folksonomy






42. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






43. Attempt to depict real world sitiuations






44. The coding language used to create and link together documents and files on the internet.






45. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






46. Placement of a branded item in an entertainment property such as a television program - movie - or game.






47. When an advertiser pays for their online ad based on the number of views.






48. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






49. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






50. This ad buying option places ads on several networked websites.






Can you answer 50 questions in 15 minutes?



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