Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The way the game world is experienced






2. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






3. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






4. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






5. A link to your website from a different website.






6. Selling an additional category of products/solutions as a result of a customer's original purchase.






7. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






8. How much activity can a website handle - can it handle times of large visits






9. Games in which the players play a character role with the goal of completing a mission






10. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






11. Refers to the process social media users undergo to categorize content according to their own folksonomy






12. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






13. The use of a digital brand name by someone who does not have legit claim to the name






14. Sites with aid in the dissemination of content to an audience:






15. Persuades with the opinion or recommendation of an expert in the field






16. Acronym representing a way to create real-time Web applications.






17. Uses software to fine tune the offer and build intimacy with the customer






18. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






19. Content that offers a claim about something of interest






20. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






21. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






22. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






23. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






24. Placement of a branded item in an entertainment property such as a television program - movie - or game.






25. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






26. The RSS or Atom feeds used by news aggregators.






27. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






28. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






29. Google's pay-per-click advertiser program.






30. Media channels the brand controls






31. The interface that allows one computer system or application to communicate and exchange data with another.






32. Scores that people acting in the role of critics assign to something as an indicator






33. Method of game play:






34. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






35. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






36. Share and promote online news






37. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






38. Websites that host regularly updated content






39. Require a great time investment are highly immersive and demand advance skill






40. The degree to which the data in a database is accurate and consistent according to a data model and data type.






41. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






42. Attempt to depict real world sitiuations






43. Content that refutes an accepted belief






44. The visual nature of the game such as science fiction - fantasy horror and retro






45. Content that will entertain






46. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






47. When an advertiser pays for their online ad based on the number of views.






48. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






49. The process by which display ads get placed on websites.






50. Cost of advertising based on the number of clicks received.