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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






2. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






3. Software that is routinely updated like an app






4. Persuades with the opinion or recommendation of an expert in the field






5. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






6. Paying to acquire leads from an outside party at a set rate or amount per lead.






7. Means of communication that can reach a large number of individuals






8. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






9. Host content but also typically feature video - photo etc. other than text






10. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






11. Content that refutes an accepted belief






12. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






13. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






14. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






15. Occurs when people follow the behaviors of others






16. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






17. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






18. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






19. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






20. Content written with the intent to be helpful to target audience






21. A means of communication






22. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






23. Website measurement that records unique IP addresses as individual visitors.






24. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






25. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






26. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






27. Automated software that combs through web sites to index web pages for search engines.






28. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






29. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






30. The means by which files are transferred from your computer directly to your website.






31. Attempt to depict real world sitiuations






32. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






33. Change in beliefs or actions as a reaction to group pressure (real or imagined)






34. Attention - Interest - Desire - and Action






35. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






36. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






37. The coding language used to create and link together documents and files on the internet.






38. Media channels the brand controls






39. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






40. Typically educational content that readers use over time - save and share






41. Information that people copy from other sources






42. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






43. Ads that appear between web pages (before the browser displays a new page).






44. Person who is frequently able to influence others






45. The ability to freely interact with other people and companies; open access to venues that allow users to share content






46. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






47. Sites with aid in the dissemination of content to an audience:






48. Handle: your user name in a social community






49. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






50. Classifications that experts create