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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






2. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






3. Original cntent that positions the sponsoring entity as a authority






4. The degree to which the data in a database is accurate and consistent according to a data model and data type.






5. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






6. Interactive social system that is available to users 24/7






7. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






8. Paying to acquire leads from an outside party at a set rate or amount per lead.






9. The use of a digital brand name by someone who does not have legit claim to the name






10. Attention - Interest - Desire - and Action






11. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






12. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






13. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






14. This ad buying option places ads on several networked websites.






15. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






16. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






17. Media channels beyond the control of the company (word of mouth)






18. Ability of a site to draw repeat visits and to keep people on a site






19. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






20. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






21. When an advertiser pays for their online ad based on the number of views.






22. A link to your website from a different website.






23. The electronic/online activity of prospects






24. May include text graphics video and sound but on a website






25. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






26. Avg number of times someone is exposed to your message






27. Content that promises something for free






28. Google's pay-per-click advertiser program.






29. Handle: your user name in a social community






30. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






31. The process by which display ads get placed on websites.






32. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






33. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






34. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






35. Oldest venue of social media that are ineractive versions of community bulletin boards






36. Within each medium - marketers can choose these specifically to place a message






37. The RSS or Atom feeds used by news aggregators.






38. Number of people exposed to your message






39. Consumers are happy/ unhappy posting about you with reviews of anysort






40. Persuades with the opinion or recommendation of an expert in the field






41. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






42. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






43. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






44. Authority building content seminal pieces of work that shape the way people think






45. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






46. Assessments with detailed comments about the object in question






47. Online word of mouth and very strong influence on consumer decision making






48. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






49. A link that leads people to a different website from the one they are visiting.






50. Acronym representing a way to create real-time Web applications.