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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Software that is routinely updated like an app






2. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






3. Ads that appear between web pages (before the browser displays a new page).






4. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






5. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






6. Anything that involves delivering hosted services online






7. This ad buying option places ads on several networked websites.






8. Automated software that combs through web sites to index web pages for search engines.






9. Paying to acquire leads from an outside party at a set rate or amount per lead.






10. Website measurement that records unique IP addresses as individual visitors.






11. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






12. Host content but also typically feature video - photo etc. other than text






13. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






14. Uses software to fine tune the offer and build intimacy with the customer






15. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






16. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






17. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






18. Interactive social system that is available to users 24/7






19. Content that will entertain






20. Original cntent that positions the sponsoring entity as a authority






21. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






22. The RSS or Atom feeds used by news aggregators.






23. Content that refutes an accepted belief






24. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






25. Content that promises something for free






26. The ability to attribute prospect behavior to the media that triggered the response.






27. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






28. The interface that allows one computer system or application to communicate and exchange data with another.






29. The visible - clickable text in a hyperlink typically used to indicate subject matter.






30. The process by which display ads get placed on websites.






31. The coding language used to create and link together documents and files on the internet.






32. May include text graphics video and sound but on a website






33. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






34. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






35. The way the game world is experienced






36. The term used when people have clicked on or viewed a web page.






37. Games in which the players play a character role with the goal of completing a mission






38. Ability of a site to draw repeat visits and to keep people on a site






39. Occurs when people follow the behaviors of others






40. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






41. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






42. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






43. Share and promote online news






44. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






45. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






46. Constantly wired in the network - always online






47. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






48. Those others view as knowledgeable sources of information






49. When an advertiser pays for their online ad based on the number of views.






50. Selling an additional category of products/solutions as a result of a customer's original purchase.