Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement of a branded item in an entertainment property such as a television program - movie - or game.






2. The ability to freely interact with other people and companies; open access to venues that allow users to share content






3. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






4. Website measurement that records unique IP addresses as individual visitors.






5. Content that refutes an accepted belief






6. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






7. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






8. Interactive social system that is available to users 24/7






9. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






10. Typically educational content that readers use over time - save and share






11. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






12. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






13. Save your bookmarks online so they are always available wherever you have online access






14. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






15. Channels capable of two way communication on a small scale






16. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






17. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






18. Selling an additional category of products/solutions as a result of a customer's original purchase.






19. The process by which display ads get placed on websites.






20. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






21. Persuades with the opinion or recommendation of an expert in the field






22. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






23. Ability of a site to draw repeat visits and to keep people on a site






24. Avg number of times someone is exposed to your message






25. Host content but also typically feature video - photo etc. other than text






26. Games in which the players play a character role with the goal of completing a mission






27. Ads that appear between web pages (before the browser displays a new page).






28. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






29. Consumers are happy/ unhappy posting about you with reviews of anysort






30. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






31. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






32. Number of people exposed to your message






33. Information that people copy from other sources






34. A means of communication






35. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






36. Occurs when people follow the behaviors of others






37. Occur in real time






38. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






39. The RSS or Atom feeds used by news aggregators.






40. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






41. Sets of labels (tags) individuals choose in a way that makes sense to them






42. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






43. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






44. Automated software that combs through web sites to index web pages for search engines.






45. Authority building content seminal pieces of work that shape the way people think






46. Scores that people acting in the role of critics assign to something as an indicator






47. Share and promote online news






48. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






49. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






50. Sites with aid in the dissemination of content to an audience: