Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A web-based tool or desktop application that collects syndicated content.






2. The visible - clickable text in a hyperlink typically used to indicate subject matter.






3. How much activity can a website handle - can it handle times of large visits






4. This ad buying option places ads on several networked websites.






5. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






6. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






7. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






8. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






9. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






10. Change in beliefs or actions as a reaction to group pressure (real or imagined)






11. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






12. A means of communication






13. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






14. This ad buying option places an ad at various places on one website.






15. Content that will entertain






16. Assessments with detailed comments about the object in question






17. Websites that host regularly updated content






18. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






19. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






20. Games in which the players play a character role with the goal of completing a mission






21. Automated software that combs through web sites to index web pages for search engines.






22. A link to your website from a different website.






23. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






24. Media for which you assessed monetary fees






25. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






26. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






27. Careful crafting of a title that markets the content






28. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






29. Uses software to fine tune the offer and build intimacy with the customer






30. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






31. Require a great time investment are highly immersive and demand advance skill






32. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






33. Software that is routinely updated like an app






34. Media channels beyond the control of the company (word of mouth)






35. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






36. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






37. Authority building content seminal pieces of work that shape the way people think






38. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






39. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






40. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






41. The coding language used to create and link together documents and files on the internet.






42. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






43. Placement of a branded item in an entertainment property such as a television program - movie - or game.






44. The interface that allows one computer system or application to communicate and exchange data with another.






45. Content that refutes an accepted belief






46. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






47. The ability to freely interact with other people and companies; open access to venues that allow users to share content






48. Occur in real time






49. Anything that involves delivering hosted services online






50. Selling an additional category of products/solutions as a result of a customer's original purchase.