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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






2. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






3. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






4. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






5. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






6. The means by which files are transferred from your computer directly to your website.






7. This ad buying option places ads on several networked websites.






8. Information that people copy from other sources






9. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






10. Performative in that the player chooses an action that the game executes






11. Anything that involves delivering hosted services online






12. Handle: your user name in a social community






13. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






14. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






15. A means of communication






16. The visual nature of the game such as science fiction - fantasy horror and retro






17. Occurs when people follow the behaviors of others






18. The term used when people have clicked on or viewed a web page.






19. Website measurement that records unique IP addresses as individual visitors.






20. The use of a digital brand name by someone who does not have legit claim to the name






21. The process by which display ads get placed on websites.






22. Refers to situations where consumers interact with others during a shopping event






23. Number of people exposed to your message






24. Games in which the players play a character role with the goal of completing a mission






25. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






26. May include text graphics video and sound but on a website






27. Sites with aid in the dissemination of content to an audience:






28. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






29. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






30. Media for which you assessed monetary fees






31. A link to your website from a different website.






32. The exposure of a clickable ad on a website to one individual person.






33. This ad buying option places an ad at various places on one website.






34. Media channels beyond the control of the company (word of mouth)






35. Share and promote online news






36. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






37. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






38. The way the game world is experienced






39. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






40. The visible - clickable text in a hyperlink typically used to indicate subject matter.






41. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






42. The ability to attribute prospect behavior to the media that triggered the response.






43. The coding language used to create and link together documents and files on the internet.






44. The shortcuts our brains take when we process information






45. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






46. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






47. Uses software to fine tune the offer and build intimacy with the customer






48. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






49. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






50. Typically educational content that readers use over time - save and share