Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






2. The hardware systems on which the game is played






3. Share and promote online news






4. How much activity can a website handle - can it handle times of large visits






5. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






6. Channels capable of two way communication on a small scale






7. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






8. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






9. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






10. Typically educational content that readers use over time - save and share






11. Those that involve expert play to organize and value variables in the game system






12. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






13. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






14. Attempt to depict real world sitiuations






15. Do not require all participants to immediately respond






16. Acronym representing a way to create real-time Web applications.






17. Content written with the intent to be helpful to target audience






18. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






19. Refers to situations where consumers interact with others during a shopping event






20. When an advertiser pays for their online ad based on the number of views.






21. Problem recognition - info search - alternative eval - purchase - post purchase eval






22. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






23. The coding language used to create and link together documents and files on the internet.






24. Careful crafting of a title that markets the content






25. The exposure of a clickable ad on a website to one individual person.






26. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






27. Media for which you assessed monetary fees






28. Original cntent that positions the sponsoring entity as a authority






29. Content that refutes an accepted belief






30. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






31. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






32. This ad buying option places an ad at various places on one website.






33. The process by which display ads get placed on websites.






34. Content that offers a claim about something of interest






35. Accumulated resources whose value flows to people as a result of their access to others






36. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






37. Oldest venue of social media that are ineractive versions of community bulletin boards






38. Those others view as knowledgeable sources of information






39. Attention - Interest - Desire - and Action






40. Scores that people acting in the role of critics assign to something as an indicator






41. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






42. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






43. Media channels the brand controls






44. Classifications that experts create






45. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






46. A link to your website from a different website.






47. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






48. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






49. Occur in real time






50. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream