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Important Digital Marketing Vocab
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Subjects
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business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Product placement
Pay-Per-Click
Cost Per Action (CPA)
Flagship content
2. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Cost Per Thousand (CPM)
Cost Per Action (CPA)
Share tools
Reputation capital
3. The exposure of a clickable ad on a website to one individual person.
Impression:
Reputation capital
Best practices to leverage social reviews and ratings
Web 2.0
4. Classifications that experts create
Organic Search
In game immersive advertising
Different forms of social media
Taxonomies
5. Content that will entertain
EPV (Earnings Per Visitor)
Social media
Product placement
Humor hook
6. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social Media Marketing
Aggregation
Blogs
Authority building content
7. Share and promote online news
Pay-Per-Lead
Demographics
Affinity
Social news communities
8. Refers to the process social media users undergo to categorize content according to their own folksonomy
Social proof
Different forms of social media
Tagging
Organic Search
9. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Buying Cycle
Strategy games
Best practices to leverage social reviews and ratings
Cost Per Thousand (CPM)
10. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Online Ads/Banner Ads
Research hook
Organic Search
Alternate reality game
11. Paying to acquire leads from an outside party at a set rate or amount per lead.
Pay-Per-Lead
Title linkbaiting
Aggregation
Different forms of social media
12. Attention - Interest - Desire - and Action
Exit Traffic
AIDA
Alternate reality game
Action games
13. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Aggregator
Research hook
Mass media
Social Commerce
14. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Core games
Authority building content
Above The Fold
Rich-Media
15. Occurs when people follow the behaviors of others
Social networking sites
Bases of social power
Herding behavior
Click-Through-Rate (CTR)
16. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Social Media Marketing
Pay-Per-Click
RSS (Really Simple Syndication)
In-game advertising
17. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Mass media
Dynamic Content
Culture of participation
Social Commerce
18. The shortcuts our brains take when we process information
Page View
Cognitive bias
Vehicles
Rich-Media
19. Typically educational content that readers use over time - save and share
Adsense
Share tools
Media Sharing sites
Pillar content
20. Media channels beyond the control of the company (word of mouth)
Earned media
Role playing games
Level of participation
Reach
21. Occur in real time
Media Sharing sites
Inbound Link
Site stickiness
Synchronous interactions
22. Information that people copy from other sources
Cost Per Thousand (CPM)
Filler content
Strategy games
Social media
23. The term used when people have clicked on or viewed a web page.
Response Attribution
Conformity
Page View
Action games
24. Websites that host regularly updated content
Blogs
Buying Cycle
Marketing Qualified Lead (MQL)
Aggregator
25. Performative in that the player chooses an action that the game executes
FTP (file transfer protocol)
Hover/Floating Ads
Social networking sites
Action games
26. Sets of labels (tags) individuals choose in a way that makes sense to them
Adsense
Flagship content
API (Application Programming Interface)
Folksonomies
27. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Direct Response
RSS (Really Simple Syndication)
Mode
Social proof
28. The coding language used to create and link together documents and files on the internet.
API (Application Programming Interface)
HTML (HyperText Markup Language)
Contrary hook
Page View
29. Website measurement that records unique IP addresses as individual visitors.
Expandable Ads
RON (Run of Network)
Humor hook
Unique Visitor
30. Anything that involves delivering hosted services online
Casual games
Wikis
Cloud computing
Inbound Link
31. Problem recognition - info search - alternative eval - purchase - post purchase eval
Research hook
Steps in a shopping decision
Tagging
Herding behavior
32. Oldest venue of social media that are ineractive versions of community bulletin boards
Forums
Tagging
Humor hook
Adsense
33. A web-based tool or desktop application that collects syndicated content.
Aggregator
Taxonomies
Exit Traffic
Flagship content
34. Google's pay-per-click advertiser program.
Social ads
Pillar content
Adwords
Flagship content
35. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Digital native
URL Tracking
Pay-Per-Click
Frequency
36. Require a great time investment are highly immersive and demand advance skill
Rich-Media
Share tools
Marketing Qualified Lead (MQL)
Core games
37. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Bases of social power
Landing Page
Cost Per Thousand (CPM)
Social Commerce
38. Avg number of times someone is exposed to your message
Frequency
Outbound Link
Pay-Per-Inclusion
Search Engine Optimization (SEO)
39. Save your bookmarks online so they are always available wherever you have online access
Core games
Stenography
Exit Traffic
Social bookmarking sites
40. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Exit Traffic
Digital native
Recommendations and referrals
Adwords
41. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Casual games
Action games
Tagging
Mode
42. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Adsense
Title linkbaiting
Folksonomies
Inbound Link
43. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Reach
Meme
Cross Selling
RSS (Really Simple Syndication)
44. Automated software that combs through web sites to index web pages for search engines.
Perpetual beta
Research hook
Spider
Social media
45. A link to your website from a different website.
Aggregator
Inbound Link
Personal media
Interstitial Ads
46. A means of communication
Word of mouse
Social proof
Media
Meme
47. The ability to freely interact with other people and companies; open access to venues that allow users to share content
CGI (Common Gateway Interface)
Black Hat SEO
Search Engine Optimization (SEO)
Culture of participation
48. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
ROS (Run of Site)
Reach
Ad Tracking
Forums
49. Within each medium - marketers can choose these specifically to place a message
Conformity
Vehicles
Advergaming
Paid media
50. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Genre
Reviews
Demographics
Social proof
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