Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content that refutes an accepted belief






2. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






3. A link that leads people to a different website from the one they are visiting.






4. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






5. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






6. This ad buying option places an ad at various places on one website.






7. A means of communication






8. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






9. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






10. The hardware systems on which the game is played






11. Authority building content seminal pieces of work that shape the way people think






12. Cost of advertising based on the number of clicks received.






13. Media channels beyond the control of the company (word of mouth)






14. May include text graphics video and sound but on a website






15. Careful crafting of a title that markets the content






16. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






17. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






18. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






19. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






20. The RSS or Atom feeds used by news aggregators.






21. Scores that people acting in the role of critics assign to something as an indicator






22. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






23. Those others view as knowledgeable sources of information






24. Change in beliefs or actions as a reaction to group pressure (real or imagined)






25. Accumulated resources whose value flows to people as a result of their access to others






26. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






27. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






28. Refers to the process social media users undergo to categorize content according to their own folksonomy






29. Attention - Interest - Desire - and Action






30. Ability of a site to draw repeat visits and to keep people on a site






31. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






32. Refers to situations where consumers interact with others during a shopping event






33. Within each medium - marketers can choose these specifically to place a message






34. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






35. The degree to which the data in a database is accurate and consistent according to a data model and data type.






36. Content written with the intent to be helpful to target audience






37. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






38. Content that will entertain






39. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






40. Automated software that combs through web sites to index web pages for search engines.






41. Belief that when a lot of people select one option then it must be the right option






42. The interface that allows one computer system or application to communicate and exchange data with another.






43. Software that is routinely updated like an app






44. The value added for all users by each individual user






45. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






46. The use of a digital brand name by someone who does not have legit claim to the name






47. Content that promises something for free






48. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






49. Oldest venue of social media that are ineractive versions of community bulletin boards






50. Those that involve expert play to organize and value variables in the game system