Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






2. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






3. Person who is frequently able to influence others






4. The visual nature of the game such as science fiction - fantasy horror and retro






5. Content that promises something for free






6. Avg number of times someone is exposed to your message






7. The way the game world is experienced






8. The use of a digital brand name by someone who does not have legit claim to the name






9. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






10. Authority building content seminal pieces of work that shape the way people think






11. Occurs when people follow the behaviors of others






12. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






13. Refers to situations where consumers interact with others during a shopping event






14. The hardware systems on which the game is played






15. Means of communication that can reach a large number of individuals






16. Host content but also typically feature video - photo etc. other than text






17. The RSS or Atom feeds used by news aggregators.






18. Within each medium - marketers can choose these specifically to place a message






19. Sites with aid in the dissemination of content to an audience:






20. Paying to acquire leads from an outside party at a set rate or amount per lead.






21. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






22. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






23. Uses software to fine tune the offer and build intimacy with the customer






24. Constantly wired in the network - always online






25. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






26. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






27. This ad buying option places an ad at various places on one website.






28. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






29. Google's pay-per-click advertiser program.






30. Belief that when a lot of people select one option then it must be the right option






31. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






32. Persuades with the opinion or recommendation of an expert in the field






33. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






34. May include text graphics video and sound but on a website






35. The term used when people have clicked on or viewed a web page.






36. Assessments with detailed comments about the object in question






37. The ability to freely interact with other people and companies; open access to venues that allow users to share content






38. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






39. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






40. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






41. Interactive social system that is available to users 24/7






42. Channels capable of two way communication on a small scale






43. When an advertiser pays for their online ad based on the number of views.






44. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






45. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






46. The means by which files are transferred from your computer directly to your website.






47. Careful crafting of a title that markets the content






48. Content that will entertain






49. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






50. Ability of a site to draw repeat visits and to keep people on a site