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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The RSS or Atom feeds used by news aggregators.
Feed
Search Engine Marketing (SEM)
Role playing games
Adwords
2. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
EPV (Earnings Per Visitor)
Search Engine Optimization (SEO)
Social news communities
Social ads
3. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Expandable Ads
RSS (Really Simple Syndication)
Mass media
EPV (Earnings Per Visitor)
4. Handle: your user name in a social community
Cloud computing
Your social brand
Profiling
Alternate reality game
5. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Wikis
Reach
ROS (Run of Site)
6. Content that refutes an accepted belief
Interstitial Ads
Contrary hook
Skyscraper
Personal media
7. The visual nature of the game such as science fiction - fantasy horror and retro
Milieu
Profiling
Search Engine Optimization (SEO)
Best practices to leverage social reviews and ratings
8. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
AJAX (Asynchronous Java Script and XML)
Adwords
Wikis
Casual games
9. Google's pay-per-click advertiser program.
Tags
Adwords
Paid media
Social news communities
10. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Digital native
Profiling
Earned media
Milieu
11. Typically educational content that readers use over time - save and share
Media
Strategy games
Pillar content
Direct Response
12. Paying to acquire leads from an outside party at a set rate or amount per lead.
Adwords
Pay-Per-Lead
Social games
Authority
13. The ability to attribute prospect behavior to the media that triggered the response.
Pay-Per-Lead
Response Attribution
Social Publishing
Reputation economy
14. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Social communities
Tags
Social customer relationship management (crm)
Pillar content
15. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Research hook
Conversion
Handle squatting
Ratings
16. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Buying Cycle
Folksonomies
Reviews
Landing Page
17. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Rich-Media
Aggregation
Social Media Marketing
Split-Run
18. Within each medium - marketers can choose these specifically to place a message
Strategy games
Aggregator
Contrary hook
Vehicles
19. Software that is routinely updated like an app
EPV (Earnings Per Visitor)
Advergaming
Perpetual beta
Paid media
20. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Folksonomies
Your social brand
Pay-Per-Click
21. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Benefits of engaging with your customers through online social channels
Aggregator
Meme
Black Hat SEO
22. The process by which display ads get placed on websites.
Ad Serving
Culture of participation
Search Engine Marketing (SEM)
Pay-Per-Inclusion
23. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Rich-Media
Affinity
Online Ads/Banner Ads
Cost Per Thousand (CPM)
24. Avg number of times someone is exposed to your message
Cost Per Thousand (CPM)
Online Ads/Banner Ads
Frequency
Asynchronous interactions
25. Placement of a branded item in an entertainment property such as a television program - movie - or game.
URL Tracking
Click-Through-Rate (CTR)
Best practices to leverage social reviews and ratings
Product placement
26. May include text graphics video and sound but on a website
Display ads
Role playing games
Reputation economy
Owned media
27. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
API (Application Programming Interface)
Social games
Cloud computing
Conversion
28. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Folksonomies
Media Sharing sites
Best practices to leverage social reviews and ratings
Ad Tracking
29. The interface that allows one computer system or application to communicate and exchange data with another.
RON (Run of Network)
Social news communities
Landing Page
API (Application Programming Interface)
30. Content that offers a claim about something of interest
In game immersive advertising
CGI (Common Gateway Interface)
Opinion leader
Research hook
31. Problem recognition - info search - alternative eval - purchase - post purchase eval
Steps in a shopping decision
Page View
Adwords
Social Commerce
32. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Wikis
Network effect
In game immersive advertising
Resource hook
33. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Bases of social power
Pay-Per-Click
Pay-Per-Lead
Social news communities
34. Refers to the process social media users undergo to categorize content according to their own folksonomy
Recommendations and referrals
Core games
Tagging
Pay-Per-Impression
35. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
Ad Tracking
Filler content
Vehicles
36. How much activity can a website handle - can it handle times of large visits
EPV (Earnings Per Visitor)
Pay-Per-Impression
Folksonomies
Scalability
37. Online word of mouth and very strong influence on consumer decision making
Social customer relationship management (crm)
Taxonomies
Word of mouse
Vehicles
38. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Social Media Marketing
ASP (Active Server Pages):
Meme
RSS (Really Simple Syndication)
39. The visible - clickable text in a hyperlink typically used to indicate subject matter.
API (Application Programming Interface)
Direct Response
Anchor Text
Pay-Per-Lead
40. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Exit Traffic
Churn Rate
RON (Run of Network)
Product placement
41. Automated software that combs through web sites to index web pages for search engines.
Social ads
Spider
Stenography
Filler content
42. A link to your website from a different website.
Above The Fold
Marketing Qualified Lead (MQL)
Anchor Text
Inbound Link
43. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Stenography
CGI (Common Gateway Interface)
Search Engine Marketing (SEM)
Marketing Qualified Lead (MQL)
44. Assessments with detailed comments about the object in question
RSS (Really Simple Syndication)
Reputation economy
Reviews
Tags
45. Website measurement that records unique IP addresses as individual visitors.
Best practices to leverage social reviews and ratings
Unique Visitor
RSS (Really Simple Syndication)
API (Application Programming Interface)
46. Sites with aid in the dissemination of content to an audience:
Search Engine Marketing (SEM)
EPV (Earnings Per Visitor)
API (Application Programming Interface)
Social Publishing
47. The coding language used to create and link together documents and files on the internet.
Unique Visitor
Profiling
Data Hygiene
HTML (HyperText Markup Language)
48. Save your bookmarks online so they are always available wherever you have online access
Social media
Social bookmarking sites
Exit Traffic
Herding behavior
49. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Forums
Data Hygiene
Title linkbaiting
Social capital
50. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Reviews
Rich-Media
Page View
EPV (Earnings Per Visitor)