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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Share and promote online news






2. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






3. Games in which the players play a character role with the goal of completing a mission






4. The means by which files are transferred from your computer directly to your website.






5. Occur in real time






6. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






7. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






8. The value added for all users by each individual user






9. Paying to acquire leads from an outside party at a set rate or amount per lead.






10. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






11. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






12. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






13. Content that will entertain






14. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






15. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






16. Anything that involves delivering hosted services online






17. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






18. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






19. Consumers are happy/ unhappy posting about you with reviews of anysort






20. Occurs when people follow the behaviors of others






21. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






22. A link to your website from a different website.






23. Selling an additional category of products/solutions as a result of a customer's original purchase.






24. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






25. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






26. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






27. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






28. The process by which display ads get placed on websites.






29. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






30. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






31. Media for which you assessed monetary fees






32. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






33. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






34. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






35. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






36. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






37. Automated software that combs through web sites to index web pages for search engines.






38. The electronic/online activity of prospects






39. Constantly wired in the network - always online






40. Ads that appear between web pages (before the browser displays a new page).






41. Information that people copy from other sources






42. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






43. Attention - Interest - Desire - and Action






44. Those that involve expert play to organize and value variables in the game system






45. Original cntent that positions the sponsoring entity as a authority






46. Ability of a site to draw repeat visits and to keep people on a site






47. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






48. Software that is routinely updated like an app






49. The ability to freely interact with other people and companies; open access to venues that allow users to share content






50. The visible - clickable text in a hyperlink typically used to indicate subject matter.







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