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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Acronym representing a way to create real-time Web applications.






2. Do not require all participants to immediately respond






3. Crosses the boundaries of mass and personal media






4. Online word of mouth and very strong influence on consumer decision making






5. Number of people exposed to your message






6. Sets of labels (tags) individuals choose in a way that makes sense to them






7. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






8. Ability of a site to draw repeat visits and to keep people on a site






9. The ability to attribute prospect behavior to the media that triggered the response.






10. The use of a digital brand name by someone who does not have legit claim to the name






11. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






12. Content that offers a claim about something of interest






13. Problem recognition - info search - alternative eval - purchase - post purchase eval






14. The ability to freely interact with other people and companies; open access to venues that allow users to share content






15. Cost of advertising based on the number of clicks received.






16. Channels capable of two way communication on a small scale






17. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






18. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






19. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






20. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






21. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






22. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






23. The shortcuts our brains take when we process information






24. Persuades with the opinion or recommendation of an expert in the field






25. Careful crafting of a title that markets the content






26. Placement of a branded item in an entertainment property such as a television program - movie - or game.






27. Means of communication that can reach a large number of individuals






28. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






29. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






30. A web-based tool or desktop application that collects syndicated content.






31. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






32. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






33. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






34. The electronic/online activity of prospects






35. May include text graphics video and sound but on a website






36. The value added for all users by each individual user






37. Uses software to fine tune the offer and build intimacy with the customer






38. Share and promote online news






39. The visual nature of the game such as science fiction - fantasy horror and retro






40. This ad buying option places an ad at various places on one website.






41. Games in which the players play a character role with the goal of completing a mission






42. Refers to the process social media users undergo to categorize content according to their own folksonomy






43. The RSS or Atom feeds used by news aggregators.






44. Content that refutes an accepted belief






45. The exposure of a clickable ad on a website to one individual person.






46. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






47. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






48. Constantly wired in the network - always online






49. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






50. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.