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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






2. The use of a digital brand name by someone who does not have legit claim to the name






3. Ads that appear between web pages (before the browser displays a new page).






4. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






5. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






6. Software that is routinely updated like an app






7. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






8. Attention - Interest - Desire - and Action






9. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






10. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






11. Typically educational content that readers use over time - save and share






12. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






13. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






14. Media for which you assessed monetary fees






15. Share and promote online news






16. The shortcuts our brains take when we process information






17. Media channels the brand controls






18. Refers to the process social media users undergo to categorize content according to their own folksonomy






19. The ability to freely interact with other people and companies; open access to venues that allow users to share content






20. The value added for all users by each individual user






21. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






22. Within each medium - marketers can choose these specifically to place a message






23. Means of communication that can reach a large number of individuals






24. When an advertiser pays for their online ad based on the number of views.






25. Persuades with the opinion or recommendation of an expert in the field






26. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






27. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






28. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






29. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






30. Media channels beyond the control of the company (word of mouth)






31. Placement of a branded item in an entertainment property such as a television program - movie - or game.






32. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






33. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






34. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






35. A means of communication






36. Attempt to depict real world sitiuations






37. Handle: your user name in a social community






38. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






39. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






40. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






41. Authority building content seminal pieces of work that shape the way people think






42. The hardware systems on which the game is played






43. Consumers are happy/ unhappy posting about you with reviews of anysort






44. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






45. Occurs when people follow the behaviors of others






46. Person who is frequently able to influence others






47. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






48. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






49. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






50. Classifications that experts create