Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Means of communication that can reach a large number of individuals






2. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






3. Games in which the players play a character role with the goal of completing a mission






4. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






5. Content that will entertain






6. Share and promote online news






7. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






8. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






9. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






10. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






11. Crosses the boundaries of mass and personal media






12. Assessments with detailed comments about the object in question






13. Method of game play:






14. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






15. Those others view as knowledgeable sources of information






16. Paying to acquire leads from an outside party at a set rate or amount per lead.






17. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






18. Attempt to depict real world sitiuations






19. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






20. Handle: your user name in a social community






21. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






22. The degree to which the data in a database is accurate and consistent according to a data model and data type.






23. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






24. The exposure of a clickable ad on a website to one individual person.






25. May include text graphics video and sound but on a website






26. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






27. Content that refutes an accepted belief






28. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






29. The coding language used to create and link together documents and files on the internet.






30. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






31. Software that is routinely updated like an app






32. Occur in real time






33. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






34. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






35. A link to your website from a different website.






36. The ability to freely interact with other people and companies; open access to venues that allow users to share content






37. Classifications that experts create






38. Performative in that the player chooses an action that the game executes






39. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






40. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






41. The value added for all users by each individual user






42. Those that involve expert play to organize and value variables in the game system






43. Ability of a site to draw repeat visits and to keep people on a site






44. Content written with the intent to be helpful to target audience






45. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






46. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






47. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






48. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






49. The visible - clickable text in a hyperlink typically used to indicate subject matter.






50. A link that leads people to a different website from the one they are visiting.