Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The way the game world is experienced






2. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






3. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






4. The shortcuts our brains take when we process information






5. Within each medium - marketers can choose these specifically to place a message






6. The RSS or Atom feeds used by news aggregators.






7. Online word of mouth and very strong influence on consumer decision making






8. This ad buying option places ads on several networked websites.






9. Content that offers a claim about something of interest






10. Problem recognition - info search - alternative eval - purchase - post purchase eval






11. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






12. Those that involve expert play to organize and value variables in the game system






13. Placement of a branded item in an entertainment property such as a television program - movie - or game.






14. Means of communication that can reach a large number of individuals






15. Occur in real time






16. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






17. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






18. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






19. Websites that host regularly updated content






20. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






21. Software that is routinely updated like an app






22. Oldest venue of social media that are ineractive versions of community bulletin boards






23. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






24. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






25. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






26. Information that people copy from other sources






27. Typically educational content that readers use over time - save and share






28. A web-based tool or desktop application that collects syndicated content.






29. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






30. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






31. The coding language used to create and link together documents and files on the internet.






32. Automated software that combs through web sites to index web pages for search engines.






33. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






34. The visible - clickable text in a hyperlink typically used to indicate subject matter.






35. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






36. Anything that involves delivering hosted services online






37. Assessments with detailed comments about the object in question






38. Media channels beyond the control of the company (word of mouth)






39. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






40. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






41. Accumulated resources whose value flows to people as a result of their access to others






42. Google's pay-per-click advertiser program.






43. Scores that people acting in the role of critics assign to something as an indicator






44. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






45. Save your bookmarks online so they are always available wherever you have online access






46. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






47. When an advertiser pays for their online ad based on the number of views.






48. Media for which you assessed monetary fees






49. Constantly wired in the network - always online






50. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others