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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






2. Selling an additional category of products/solutions as a result of a customer's original purchase.






3. Save your bookmarks online so they are always available wherever you have online access






4. Number of people exposed to your message






5. Method of game play:






6. Require a great time investment are highly immersive and demand advance skill






7. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






8. Acronym representing a way to create real-time Web applications.






9. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






10. Paying to acquire leads from an outside party at a set rate or amount per lead.






11. Consumers are happy/ unhappy posting about you with reviews of anysort






12. This ad buying option places an ad at various places on one website.






13. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






14. Belief that when a lot of people select one option then it must be the right option






15. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






16. A web-based tool or desktop application that collects syndicated content.






17. Attempt to depict real world sitiuations






18. The process by which display ads get placed on websites.






19. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






20. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






21. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






22. Website measurement that records unique IP addresses as individual visitors.






23. Constantly wired in the network - always online






24. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






25. Content that offers a claim about something of interest






26. The ability to attribute prospect behavior to the media that triggered the response.






27. Google's pay-per-click advertiser program.






28. Change in beliefs or actions as a reaction to group pressure (real or imagined)






29. Refers to the process social media users undergo to categorize content according to their own folksonomy






30. The electronic/online activity of prospects






31. Sets of labels (tags) individuals choose in a way that makes sense to them






32. Means of communication that can reach a large number of individuals






33. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






34. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






35. Media channels beyond the control of the company (word of mouth)






36. How much activity can a website handle - can it handle times of large visits






37. Problem recognition - info search - alternative eval - purchase - post purchase eval






38. Content written with the intent to be helpful to target audience






39. Anything that involves delivering hosted services online






40. Cost of advertising based on the number of clicks received.






41. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






42. The value added for all users by each individual user






43. Scores that people acting in the role of critics assign to something as an indicator






44. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






45. The interface that allows one computer system or application to communicate and exchange data with another.






46. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






47. Classifications that experts create






48. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






49. Refers to situations where consumers interact with others during a shopping event






50. The use of a digital brand name by someone who does not have legit claim to the name