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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Software that is routinely updated like an app
Response Attribution
Reputation economy
Social Media Marketing
Perpetual beta
2. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Social games
Dynamic Content
Profiling
Cost Per Action (CPA)
3. Ads that appear between web pages (before the browser displays a new page).
Cookie
API (Application Programming Interface)
Interstitial Ads
Title linkbaiting
4. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Social proof
Tags
Meme
Role of social media in the consumer purchase process
5. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Above The Fold
Unique Visitor
Advergaming
Split-Run
6. Anything that involves delivering hosted services online
Split-Run
Core games
Cloud computing
Above The Fold
7. This ad buying option places ads on several networked websites.
RON (Run of Network)
Benefits of engaging with your customers through online social channels
Medium (or channel)
Social Media Marketing
8. Automated software that combs through web sites to index web pages for search engines.
In-game advertising
Social shopping
Spider
Churn Rate
9. Paying to acquire leads from an outside party at a set rate or amount per lead.
Other referral tools
Reputation capital
RON (Run of Network)
Pay-Per-Lead
10. Website measurement that records unique IP addresses as individual visitors.
Culture of participation
Steps in a shopping decision
Unique Visitor
Social Publishing
11. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social Media Marketing
Scalability
Casual games
Social media
12. Host content but also typically feature video - photo etc. other than text
Role of social media in the consumer purchase process
Paid media
Stenography
Media Sharing sites
13. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Title linkbaiting
Profiling
Social capital
Product placement
14. Uses software to fine tune the offer and build intimacy with the customer
Above The Fold
Social customer relationship management (crm)
Exit Traffic
Mode
15. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Flagship content
Skyscraper
Web 2.0
Social Media Marketing
16. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
CGI (Common Gateway Interface)
Unique Visitor
RON (Run of Network)
RSS (Really Simple Syndication)
17. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Genre
Ad Serving
Power users
Direct Response
18. Interactive social system that is available to users 24/7
Level of participation
Opinion leader
Web 2.0
Perpetual beta
19. Content that will entertain
Mass media
Ad Serving
Reach
Humor hook
20. Original cntent that positions the sponsoring entity as a authority
Authority building content
Platforms
Product placement
ROS (Run of Site)
21. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Role playing games
Flagship content
Pay-Per-Click
Black Hat SEO
22. The RSS or Atom feeds used by news aggregators.
Vehicles
Forums
Feed
API (Application Programming Interface)
23. Content that refutes an accepted belief
Frequency
Contrary hook
Cross Selling
Marketing Qualified Lead (MQL)
24. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
URL Tracking
Power users
Social games
Meme
25. Content that promises something for free
Giveaway hook
Earned media
Media Sharing sites
Role of social media in the consumer purchase process
26. The ability to attribute prospect behavior to the media that triggered the response.
Search Engine Optimization (SEO)
Role of social media in the consumer purchase process
Click-Through-Rate (CTR)
Response Attribution
27. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Ad Tracking
Adwords
Black Hat SEO
Recommendations and referrals
28. The interface that allows one computer system or application to communicate and exchange data with another.
API (Application Programming Interface)
Cost Per Action (CPA)
RON (Run of Network)
Tagging
29. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Feed
Blogs
Anchor Text
Conversion
30. The process by which display ads get placed on websites.
Ad Serving
Research hook
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
31. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
Hover/Floating Ads
Site stickiness
Pay-Per-Inclusion
32. May include text graphics video and sound but on a website
Meme
Marketing Qualified Lead (MQL)
Impression:
Display ads
33. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Meta Tag
HTML (HyperText Markup Language)
Medium (or channel)
Advergaming
34. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Buying Cycle
Role playing games
Spider
Click-Through-Rate (CTR)
35. The way the game world is experienced
Mode
Different forms of social media
Social news communities
Spider
36. The term used when people have clicked on or viewed a web page.
Reputation economy
Page View
Giveaway hook
Spider
37. Games in which the players play a character role with the goal of completing a mission
Flagship content
Ad Serving
Role playing games
Handle squatting
38. Ability of a site to draw repeat visits and to keep people on a site
Affinity
Impression:
Vehicles
Site stickiness
39. Occurs when people follow the behaviors of others
Herding behavior
Exit Traffic
Action games
Social proof
40. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Benefits of engaging with your customers through online social channels
When we are more likely to conform
Affinity
Social communities
41. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Tags
Cognitive bias
Best practices to leverage social reviews and ratings
Filler content
42. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Cognitive bias
Expandable Ads
Social capital
Blogs
43. Share and promote online news
Social news communities
Split-Run
Churn Rate
HTML (HyperText Markup Language)
44. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Click-Through-Rate (CTR)
Taxonomies
Meme
Action games
45. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Skyscraper
Authority
Vehicles
Share tools
46. Constantly wired in the network - always online
Split-Run
Display ads
Digital native
HTML (HyperText Markup Language)
47. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Filler content
Ad Serving
Affinity
API (Application Programming Interface)
48. Those others view as knowledgeable sources of information
Adwords
Above The Fold
Power users
Opinion leader
49. When an advertiser pays for their online ad based on the number of views.
Pay-Per-Impression
Flagship content
Organic Search
Casual games
50. Selling an additional category of products/solutions as a result of a customer's original purchase.
Site stickiness
Cross Selling
ASP (Active Server Pages):
Recommendations and referrals