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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Host content but also typically feature video - photo etc. other than text
Skyscraper
Bases of social power
Herding behavior
Media Sharing sites
2. Classifications that experts create
Taxonomies
Blogs
Aggregator
Ad Tracking
3. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Reach
Exit Traffic
Product placement
Casual games
4. Paying to acquire leads from an outside party at a set rate or amount per lead.
Cost Per Click (CPC)
Pay-Per-Lead
Pay-Per-Click
Social Media Marketing
5. Attention - Interest - Desire - and Action
Anchor Text
Core games
Meme
AIDA
6. The RSS or Atom feeds used by news aggregators.
Media
Churn Rate
Feed
Social networking sites
7. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Site stickiness
URL Tracking
Share tools
Humor hook
8. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Churn Rate
Profiling
Power users
Interstitial Ads
9. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Steps in a shopping decision
Platforms
Best practices to leverage social reviews and ratings
Humor hook
10. May include text graphics video and sound but on a website
Display ads
Reach
Mode
Filler content
11. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Mode
Click-Through-Rate (CTR)
Marketing Qualified Lead (MQL)
Meme
12. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Role of social media in the consumer purchase process
Pay-Per-Inclusion
Ratings
EPV (Earnings Per Visitor)
13. Crosses the boundaries of mass and personal media
Social media
Media Sharing sites
Research hook
Search Engine Marketing (SEM)
14. Occur in real time
Advergaming
Synchronous interactions
Reputation economy
Casual games
15. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Conformity
Your social brand
Organic Search
Anchor Text
16. How much activity can a website handle - can it handle times of large visits
Strategy games
Skyscraper
Scalability
Social news communities
17. The hardware systems on which the game is played
Outbound Link
Tagging
Platforms
Feed
18. The process by which display ads get placed on websites.
Profiling
Authority building content
Ad Serving
Impression:
19. Content written with the intent to be helpful to target audience
Spider
Social communities
Resource hook
EPV (Earnings Per Visitor)
20. Avg number of times someone is exposed to your message
Display ads
Cloud computing
Giveaway hook
Frequency
21. Attempt to depict real world sitiuations
Expandable Ads
Simulation games
Title linkbaiting
Cookie
22. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Dynamic Content
Media
Recommendations and referrals
Strategy games
23. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Vehicles
In game immersive advertising
Mass media
CGI (Common Gateway Interface)
24. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
RSS (Really Simple Syndication)
Ad Tracking
Bases of social power
Profiling
25. Belief that when a lot of people select one option then it must be the right option
Social proof
URL Tracking
Cognitive bias
Conversion
26. Those others view as knowledgeable sources of information
Pay-Per-Inclusion
Role playing games
Power users
Steps in a shopping decision
27. Constantly wired in the network - always online
Social Publishing
Role playing games
Unique Visitor
Digital native
28. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Skyscraper
Social proof
Strategy games
Taxonomies
29. Media channels beyond the control of the company (word of mouth)
Earned media
Resource hook
URL Tracking
Perpetual beta
30. Games in which the players play a character role with the goal of completing a mission
Cross Selling
RON (Run of Network)
Response Attribution
Role playing games
31. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Marketing Qualified Lead (MQL)
Cognitive bias
Social Commerce
Pillar content
32. The ability to attribute prospect behavior to the media that triggered the response.
Product placement
Response Attribution
Social proof
Word of mouse
33. Information that people copy from other sources
Filler content
Genre
Role playing games
Owned media
34. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Earned media
Direct Response
Cloud computing
Pay-Per-Lead
35. Save your bookmarks online so they are always available wherever you have online access
Social ads
Pay-Per-Click
Inbound Link
Social bookmarking sites
36. Consumers are happy/ unhappy posting about you with reviews of anysort
Adwords
FTP (file transfer protocol)
Reputation economy
Forums
37. Google's pay-per-click advertiser program.
Social Commerce
Pay-Per-Click
Adwords
Search Engine Marketing (SEM)
38. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Handle squatting
In game immersive advertising
Resource hook
Click-Through-Rate (CTR)
39. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
In game immersive advertising
Other referral tools
Culture of participation
Landing Page
40. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Direct Response
Ad Tracking
Reviews
Social games
41. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Direct Response
Search Engine Marketing (SEM)
Social Publishing
Bases of social power
42. A means of communication
Above The Fold
Media
Pay-Per-Click
Word of mouse
43. The visual nature of the game such as science fiction - fantasy horror and retro
Hover/Floating Ads
Social games
Response Attribution
Milieu
44. Websites that host regularly updated content
Demographics
Blogs
Owned media
Platforms
45. A web-based tool or desktop application that collects syndicated content.
Different forms of social media
Aggregator
Search Engine Optimization (SEO)
Social communities
46. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
When we are more likely to conform
Social Media Marketing
In-game advertising
Dynamic Content
47. Online word of mouth and very strong influence on consumer decision making
Resource hook
Web 2.0
Adwords
Word of mouse
48. Acronym representing a way to create real-time Web applications.
Reviews
AJAX (Asynchronous Java Script and XML)
Social bookmarking sites
Site stickiness
49. Website measurement that records unique IP addresses as individual visitors.
Unique Visitor
Pillar content
CGI (Common Gateway Interface)
Flagship content
50. The way the game world is experienced
Mode
Hover/Floating Ads
Social Publishing
Data Hygiene