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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A web-based tool or desktop application that collects syndicated content.






2. When an advertiser pays for their online ad based on the number of views.






3. Oldest venue of social media that are ineractive versions of community bulletin boards






4. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






5. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






6. Google's pay-per-click advertiser program.






7. Means of communication that can reach a large number of individuals






8. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






9. The shortcuts our brains take when we process information






10. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






11. Refers to the process social media users undergo to categorize content according to their own folksonomy






12. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






13. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






14. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






15. Method of game play:






16. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






17. Host content but also typically feature video - photo etc. other than text






18. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






19. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






20. Attempt to depict real world sitiuations






21. Attention - Interest - Desire - and Action






22. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






23. The term used when people have clicked on or viewed a web page.






24. This ad buying option places ads on several networked websites.






25. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






26. Save your bookmarks online so they are always available wherever you have online access






27. Those others view as knowledgeable sources of information






28. Media for which you assessed monetary fees






29. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






30. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






31. Online word of mouth and very strong influence on consumer decision making






32. Content that promises something for free






33. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






34. Content that will entertain






35. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






36. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






37. Accumulated resources whose value flows to people as a result of their access to others






38. Careful crafting of a title that markets the content






39. The degree to which the data in a database is accurate and consistent according to a data model and data type.






40. Crosses the boundaries of mass and personal media






41. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






42. The electronic/online activity of prospects






43. Sets of labels (tags) individuals choose in a way that makes sense to them






44. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






45. Number of people exposed to your message






46. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






47. Original cntent that positions the sponsoring entity as a authority






48. Placement of a branded item in an entertainment property such as a television program - movie - or game.






49. Selling an additional category of products/solutions as a result of a customer's original purchase.






50. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others







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