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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






2. Accumulated resources whose value flows to people as a result of their access to others






3. Automated software that combs through web sites to index web pages for search engines.






4. Change in beliefs or actions as a reaction to group pressure (real or imagined)






5. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






6. Scores that people acting in the role of critics assign to something as an indicator






7. The visual nature of the game such as science fiction - fantasy horror and retro






8. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






9. Website measurement that records unique IP addresses as individual visitors.






10. Attention - Interest - Desire - and Action






11. Placement of a branded item in an entertainment property such as a television program - movie - or game.






12. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






13. Sets of labels (tags) individuals choose in a way that makes sense to them






14. Assessments with detailed comments about the object in question






15. Method of game play:






16. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






17. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






18. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






19. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






20. Ability of a site to draw repeat visits and to keep people on a site






21. Content that refutes an accepted belief






22. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






23. Refers to the process social media users undergo to categorize content according to their own folksonomy






24. The shortcuts our brains take when we process information






25. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






26. The hardware systems on which the game is played






27. Crosses the boundaries of mass and personal media






28. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






29. A link that leads people to a different website from the one they are visiting.






30. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






31. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






32. Media for which you assessed monetary fees






33. The degree to which the data in a database is accurate and consistent according to a data model and data type.






34. Ads that appear between web pages (before the browser displays a new page).






35. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






36. Attempt to depict real world sitiuations






37. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






38. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






39. Within each medium - marketers can choose these specifically to place a message






40. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






41. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






42. The coding language used to create and link together documents and files on the internet.






43. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






44. Uses software to fine tune the offer and build intimacy with the customer






45. The interface that allows one computer system or application to communicate and exchange data with another.






46. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






47. Original cntent that positions the sponsoring entity as a authority






48. Means of communication that can reach a large number of individuals






49. Anything that involves delivering hosted services online






50. Google's pay-per-click advertiser program.