Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Paying to acquire leads from an outside party at a set rate or amount per lead.






2. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






3. Typically educational content that readers use over time - save and share






4. Crosses the boundaries of mass and personal media






5. Handle: your user name in a social community






6. A web-based tool or desktop application that collects syndicated content.






7. This ad buying option places an ad at various places on one website.






8. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






9. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






10. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






11. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






12. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






13. The visual nature of the game such as science fiction - fantasy horror and retro






14. Change in beliefs or actions as a reaction to group pressure (real or imagined)






15. Belief that when a lot of people select one option then it must be the right option






16. A link that leads people to a different website from the one they are visiting.






17. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






18. Oldest venue of social media that are ineractive versions of community bulletin boards






19. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






20. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






21. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






22. The term used when people have clicked on or viewed a web page.






23. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






24. Content that offers a claim about something of interest






25. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






26. Channels capable of two way communication on a small scale






27. The use of a digital brand name by someone who does not have legit claim to the name






28. Websites that host regularly updated content






29. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






30. The ability to freely interact with other people and companies; open access to venues that allow users to share content






31. Accumulated resources whose value flows to people as a result of their access to others






32. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






33. Content written with the intent to be helpful to target audience






34. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






35. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






36. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






37. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






38. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






39. Uses software to fine tune the offer and build intimacy with the customer






40. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






41. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






42. Information that people copy from other sources






43. A link to your website from a different website.






44. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






45. Sites with aid in the dissemination of content to an audience:






46. Content that promises something for free






47. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






48. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






49. Number of people exposed to your message






50. May include text graphics video and sound but on a website