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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Websites that host regularly updated content






2. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






3. Games in which the players play a character role with the goal of completing a mission






4. A web-based tool or desktop application that collects syndicated content.






5. Scores that people acting in the role of critics assign to something as an indicator






6. Do not require all participants to immediately respond






7. Occurs when people follow the behaviors of others






8. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






9. A link that leads people to a different website from the one they are visiting.






10. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






11. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






12. Website measurement that records unique IP addresses as individual visitors.






13. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






14. Cost of advertising based on the number of clicks received.






15. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






16. Sites with aid in the dissemination of content to an audience:






17. When an advertiser pays for their online ad based on the number of views.






18. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






19. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






20. How much activity can a website handle - can it handle times of large visits






21. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






22. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






23. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






24. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






25. Save your bookmarks online so they are always available wherever you have online access






26. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






27. The degree to which the data in a database is accurate and consistent according to a data model and data type.






28. The exposure of a clickable ad on a website to one individual person.






29. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






30. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






31. Refers to situations where consumers interact with others during a shopping event






32. Performative in that the player chooses an action that the game executes






33. Interactive social system that is available to users 24/7






34. Within each medium - marketers can choose these specifically to place a message






35. Typically educational content that readers use over time - save and share






36. Crosses the boundaries of mass and personal media






37. The process by which display ads get placed on websites.






38. A link to your website from a different website.






39. Person who is frequently able to influence others






40. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






41. The means by which files are transferred from your computer directly to your website.






42. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






43. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






44. The visual nature of the game such as science fiction - fantasy horror and retro






45. Share and promote online news






46. Careful crafting of a title that markets the content






47. Original cntent that positions the sponsoring entity as a authority






48. Assessments with detailed comments about the object in question






49. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






50. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.