Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content that offers a claim about something of interest






2. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






3. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






4. The means by which files are transferred from your computer directly to your website.






5. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






6. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






7. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






8. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






9. Typically educational content that readers use over time - save and share






10. Do not require all participants to immediately respond






11. Occurs when people follow the behaviors of others






12. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






13. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






14. Google's pay-per-click advertiser program.






15. Persuades with the opinion or recommendation of an expert in the field






16. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






17. Belief that when a lot of people select one option then it must be the right option






18. Media channels beyond the control of the company (word of mouth)






19. Consumers are happy/ unhappy posting about you with reviews of anysort






20. Information that people copy from other sources






21. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






22. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






23. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






24. The process by which display ads get placed on websites.






25. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






26. Those others view as knowledgeable sources of information






27. Avg number of times someone is exposed to your message






28. The hardware systems on which the game is played






29. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






30. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






31. Ability of a site to draw repeat visits and to keep people on a site






32. Means of communication that can reach a large number of individuals






33. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






34. Constantly wired in the network - always online






35. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






36. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






37. When an advertiser pays for their online ad based on the number of views.






38. The ability to attribute prospect behavior to the media that triggered the response.






39. A link to your website from a different website.






40. Channels capable of two way communication on a small scale






41. Share and promote online news






42. Online word of mouth and very strong influence on consumer decision making






43. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






44. The visual nature of the game such as science fiction - fantasy horror and retro






45. Refers to the process social media users undergo to categorize content according to their own folksonomy






46. Person who is frequently able to influence others






47. The use of a digital brand name by someone who does not have legit claim to the name






48. Performative in that the player chooses an action that the game executes






49. The interface that allows one computer system or application to communicate and exchange data with another.






50. How much activity can a website handle - can it handle times of large visits