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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Humor hook
Cross Selling
Best practices to leverage social reviews and ratings
Spider
2. Information that people copy from other sources
Cost Per Action (CPA)
Giveaway hook
Filler content
Personal media
3. Typically educational content that readers use over time - save and share
HTML (HyperText Markup Language)
Ad Serving
Authority
Pillar content
4. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Simulation games
Social games
Page View
Landing Page
5. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Cost Per Thousand (CPM)
Social networking sites
Ad Tracking
Landing Page
6. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Resource hook
Above The Fold
Scalability
Unique Visitor
7. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
When we are more likely to conform
Different forms of social media
Reach
Digital Body Language
8. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Network effect
Feed
Cost Per Thousand (CPM)
CGI (Common Gateway Interface)
9. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Level of participation
Pay-Per-Lead
Cookie
Affinity
10. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Inclusion
Pay-Per-Click
Owned media
Black Hat SEO
11. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Search Engine Optimization (SEO)
Casual games
Milieu
12. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Authority building content
Social Commerce
When we are more likely to conform
Pay-Per-Impression
13. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Digital Body Language
Click-Through-Rate (CTR)
Filler content
Other referral tools
14. A link that leads people to a different website from the one they are visiting.
Outbound Link
Cognitive bias
Ratings
Conversion
15. The ability to attribute prospect behavior to the media that triggered the response.
Personal media
Response Attribution
Reach
CGI (Common Gateway Interface)
16. Consumers are happy/ unhappy posting about you with reviews of anysort
Reputation economy
Social media
Social proof
Folksonomies
17. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Social media
Feed
Profiling
Pay-Per-Impression
18. The value added for all users by each individual user
Steps in a shopping decision
Pillar content
Network effect
Inbound Link
19. The electronic/online activity of prospects
Media Sharing sites
Digital Body Language
Pay-Per-Lead
Network effect
20. Content written with the intent to be helpful to target audience
Resource hook
Humor hook
Social networking sites
Power users
21. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Benefits of engaging with your customers through online social channels
Authority building content
Product placement
URL Tracking
22. Problem recognition - info search - alternative eval - purchase - post purchase eval
Frequency
Paid media
Steps in a shopping decision
Digital Body Language
23. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Medium (or channel)
Product placement
Split-Run
Response Attribution
24. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Conversion
Ad Tracking
Filler content
Adwords
25. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Page View
Cookie
Wikis
Owned media
26. The coding language used to create and link together documents and files on the internet.
Scalability
Skyscraper
Ratings
HTML (HyperText Markup Language)
27. Occurs when people follow the behaviors of others
Herding behavior
Tagging
Buying Cycle
HTML (HyperText Markup Language)
28. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Rich-Media
Search Engine Marketing (SEM)
Asynchronous interactions
Unique Visitor
29. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Humor hook
Social Media Marketing
Bases of social power
Meta Tag
30. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Digital Body Language
Personal media
Recommendations and referrals
Cost Per Click (CPC)
31. Means of communication that can reach a large number of individuals
Strategy games
Mass media
Interstitial Ads
Rich-Media
32. Sets of labels (tags) individuals choose in a way that makes sense to them
Owned media
Flagship content
Social Media Marketing
Folksonomies
33. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Simulation games
Role of social media in the consumer purchase process
Response Attribution
Stenography
34. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Authority building content
Social proof
Reputation capital
Earned media
35. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Conversion
Ratings
RON (Run of Network)
Meta Tag
36. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Cloud computing
Split-Run
Response Attribution
Online Ads/Banner Ads
37. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
Contrary hook
RSS (Really Simple Syndication)
Feed
38. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Asynchronous interactions
ASP (Active Server Pages):
Blogs
Reviews
39. Content that refutes an accepted belief
Data Hygiene
Contrary hook
Social networking sites
Owned media
40. Number of people exposed to your message
Recommendations and referrals
Reach
Adsense
Interstitial Ads
41. The term used when people have clicked on or viewed a web page.
Flagship content
Scalability
Page View
Owned media
42. Automated software that combs through web sites to index web pages for search engines.
Product placement
Spider
Cost Per Click (CPC)
Organic Search
43. Content that offers a claim about something of interest
Social Publishing
Role playing games
Title linkbaiting
Research hook
44. Online word of mouth and very strong influence on consumer decision making
Word of mouse
Platforms
Cost Per Action (CPA)
Different forms of social media
45. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Best practices to leverage social reviews and ratings
Taxonomies
Buying Cycle
Search Engine Optimization (SEO)
46. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Aggregation
In-game advertising
Cost Per Action (CPA)
Stenography
47. Media channels beyond the control of the company (word of mouth)
Affinity
Earned media
Product placement
Marketing Qualified Lead (MQL)
48. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Culture of participation
Cookie
Authority building content
Steps in a shopping decision
49. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Aggregator
Opinion leader
Data Hygiene
Direct Response
50. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Tagging
Different forms of social media
Split-Run
Genre