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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Black Hat SEO
Frequency
Earned media
Genre
2. Websites that host regularly updated content
Blogs
Cross Selling
Affinity
Split-Run
3. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
URL Tracking
Unique Visitor
Pay-Per-Click
Social communities
4. The ability to attribute prospect behavior to the media that triggered the response.
Frequency
Mode
Response Attribution
Strategy games
5. Content written with the intent to be helpful to target audience
Meta Tag
Resource hook
Benefits of engaging with your customers through online social channels
Best practices to leverage social reviews and ratings
6. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Product placement
Core games
Ad Serving
Handle squatting
7. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Affinity
Tags
Blogs
Ad Serving
8. Selling an additional category of products/solutions as a result of a customer's original purchase.
Cross Selling
Adsense
Social capital
Skyscraper
9. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Wikis
Cognitive bias
Social Publishing
Direct Response
10. Occur in real time
Synchronous interactions
Display ads
Mode
Resource hook
11. Online word of mouth and very strong influence on consumer decision making
Social customer relationship management (crm)
Word of mouse
Advergaming
Above The Fold
12. Crosses the boundaries of mass and personal media
Herding behavior
Social media
Social proof
Expandable Ads
13. Classifications that experts create
Direct Response
Taxonomies
Humor hook
When we are more likely to conform
14. Content that promises something for free
Social media
Tags
Contrary hook
Giveaway hook
15. Content that will entertain
Humor hook
Cognitive bias
Handle squatting
AIDA
16. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
When we are more likely to conform
Pay-Per-Lead
Inbound Link
Contrary hook
17. Automated software that combs through web sites to index web pages for search engines.
Cognitive bias
Spider
Social Commerce
Cost Per Click (CPC)
18. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Synchronous interactions
In-game advertising
Tags
Direct Response
19. Problem recognition - info search - alternative eval - purchase - post purchase eval
Affinity
Steps in a shopping decision
Casual games
Marketing Qualified Lead (MQL)
20. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Pay-Per-Inclusion
Split-Run
FTP (file transfer protocol)
Spider
21. Content that offers a claim about something of interest
Social Commerce
Research hook
When we are more likely to conform
Black Hat SEO
22. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Title linkbaiting
Recommendations and referrals
Online Ads/Banner Ads
RSS (Really Simple Syndication)
23. Handle: your user name in a social community
Action games
AJAX (Asynchronous Java Script and XML)
Interstitial Ads
Your social brand
24. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Alternate reality game
Taxonomies
Product placement
Aggregation
25. Software that is routinely updated like an app
Opinion leader
Social Media Marketing
Perpetual beta
Affinity
26. Do not require all participants to immediately respond
Unique Visitor
Medium (or channel)
Asynchronous interactions
Mode
27. Person who is frequently able to influence others
Opinion leader
Social news communities
Humor hook
Your social brand
28. Website measurement that records unique IP addresses as individual visitors.
Advergaming
Benefits of engaging with your customers through online social channels
ASP (Active Server Pages):
Unique Visitor
29. A link that leads people to a different website from the one they are visiting.
Platforms
Black Hat SEO
Your social brand
Outbound Link
30. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Dynamic Content
Cloud computing
Contrary hook
Pay-Per-Inclusion
31. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Click-Through-Rate (CTR)
Direct Response
RON (Run of Network)
AJAX (Asynchronous Java Script and XML)
32. A link to your website from a different website.
Aggregation
Advergaming
Inbound Link
Giveaway hook
33. May include text graphics video and sound but on a website
Medium (or channel)
Display ads
Adsense
Paid media
34. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
ASP (Active Server Pages):
Product placement
Social proof
Organic Search
35. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Role playing games
Split-Run
Anchor Text
Impression:
36. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Rich-Media
Advergaming
Conformity
Folksonomies
37. Sites with aid in the dissemination of content to an audience:
Search Engine Marketing (SEM)
Social Publishing
Impression:
Giveaway hook
38. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Search Engine Marketing (SEM)
Strategy games
Medium (or channel)
Online Ads/Banner Ads
39. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Demographics
Aggregation
Milieu
Pay-Per-Lead
40. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Social ads
Taxonomies
ROS (Run of Site)
In game immersive advertising
41. Within each medium - marketers can choose these specifically to place a message
Share tools
Adsense
Flagship content
Vehicles
42. Original cntent that positions the sponsoring entity as a authority
Display ads
Authority building content
Research hook
Benefits of engaging with your customers through online social channels
43. Change in beliefs or actions as a reaction to group pressure (real or imagined)
In-game advertising
Conformity
Synchronous interactions
Organic Search
44. Information that people copy from other sources
Filler content
Word of mouse
Inbound Link
Mass media
45. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Advergaming
Benefits of engaging with your customers through online social channels
Stenography
Social customer relationship management (crm)
46. Paying to acquire leads from an outside party at a set rate or amount per lead.
Pay-Per-Lead
Search Engine Marketing (SEM)
Social communities
Research hook
47. The interface that allows one computer system or application to communicate and exchange data with another.
Above The Fold
Churn Rate
API (Application Programming Interface)
Perpetual beta
48. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Wikis
Opinion leader
Data Hygiene
Social news communities
49. The term used when people have clicked on or viewed a web page.
Research hook
Page View
Bases of social power
Folksonomies
50. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
Pay-Per-Click
Core games
Click-Through-Rate (CTR)