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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






2. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






3. A link that leads people to a different website from the one they are visiting.






4. Persuades with the opinion or recommendation of an expert in the field






5. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






6. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






7. Change in beliefs or actions as a reaction to group pressure (real or imagined)






8. Games in which the players play a character role with the goal of completing a mission






9. The term used when people have clicked on or viewed a web page.






10. The visual nature of the game such as science fiction - fantasy horror and retro






11. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






12. The RSS or Atom feeds used by news aggregators.






13. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






14. The means by which files are transferred from your computer directly to your website.






15. Automated software that combs through web sites to index web pages for search engines.






16. The ability to attribute prospect behavior to the media that triggered the response.






17. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






18. Do not require all participants to immediately respond






19. Scores that people acting in the role of critics assign to something as an indicator






20. The interface that allows one computer system or application to communicate and exchange data with another.






21. Refers to the process social media users undergo to categorize content according to their own folksonomy






22. This ad buying option places an ad at various places on one website.






23. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






24. Attempt to depict real world sitiuations






25. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






26. Selling an additional category of products/solutions as a result of a customer's original purchase.






27. Accumulated resources whose value flows to people as a result of their access to others






28. This ad buying option places ads on several networked websites.






29. Typically educational content that readers use over time - save and share






30. Problem recognition - info search - alternative eval - purchase - post purchase eval






31. Content that offers a claim about something of interest






32. Placement of a branded item in an entertainment property such as a television program - movie - or game.






33. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






34. Occur in real time






35. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






36. A means of communication






37. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






38. Number of people exposed to your message






39. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






40. Belief that when a lot of people select one option then it must be the right option






41. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






42. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






43. Crosses the boundaries of mass and personal media






44. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






45. The shortcuts our brains take when we process information






46. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






47. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






48. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






49. Host content but also typically feature video - photo etc. other than text






50. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.