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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This ad buying option places an ad at various places on one website.






2. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






3. The RSS or Atom feeds used by news aggregators.






4. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






5. The value added for all users by each individual user






6. Games in which the players play a character role with the goal of completing a mission






7. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






8. The term used when people have clicked on or viewed a web page.






9. Within each medium - marketers can choose these specifically to place a message






10. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






11. Sites with aid in the dissemination of content to an audience:






12. The hardware systems on which the game is played






13. Website measurement that records unique IP addresses as individual visitors.






14. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






15. A link to your website from a different website.






16. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






17. Belief that when a lot of people select one option then it must be the right option






18. Typically educational content that readers use over time - save and share






19. Oldest venue of social media that are ineractive versions of community bulletin boards






20. The electronic/online activity of prospects






21. Authority building content seminal pieces of work that shape the way people think






22. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






23. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






24. Attention - Interest - Desire - and Action






25. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






26. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






27. The visual nature of the game such as science fiction - fantasy horror and retro






28. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






29. Original cntent that positions the sponsoring entity as a authority






30. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






31. Handle: your user name in a social community






32. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






33. Method of game play:






34. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






35. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






36. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






37. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






38. Selling an additional category of products/solutions as a result of a customer's original purchase.






39. Host content but also typically feature video - photo etc. other than text






40. Uses software to fine tune the offer and build intimacy with the customer






41. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






42. A means of communication






43. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






44. When an advertiser pays for their online ad based on the number of views.






45. A link that leads people to a different website from the one they are visiting.






46. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






47. The shortcuts our brains take when we process information






48. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






49. Anything that involves delivering hosted services online






50. Google's pay-per-click advertiser program.







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