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Test your basic knowledge |
Important Digital Marketing Vocab
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Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Cost Per Click (CPC)
In game immersive advertising
EPV (Earnings Per Visitor)
AIDA
2. Content that refutes an accepted belief
Contrary hook
API (Application Programming Interface)
ASP (Active Server Pages):
Churn Rate
3. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Feed
Social Media Marketing
Other referral tools
Taxonomies
4. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Reputation capital
Taxonomies
Handle squatting
Landing Page
5. A link that leads people to a different website from the one they are visiting.
API (Application Programming Interface)
Social capital
Casual games
Outbound Link
6. Selling an additional category of products/solutions as a result of a customer's original purchase.
Reputation economy
Meta Tag
Cross Selling
Social communities
7. Software that is routinely updated like an app
Culture of participation
Perpetual beta
Marketing Qualified Lead (MQL)
Pay-Per-Lead
8. Consumers are happy/ unhappy posting about you with reviews of anysort
Reputation economy
API (Application Programming Interface)
Folksonomies
Pay-Per-Impression
9. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Social media
Taxonomies
Tags
Owned media
10. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Cookie
Social media
FTP (file transfer protocol)
Black Hat SEO
11. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Meta Tag
Anchor Text
Response Attribution
Search Engine Marketing (SEM)
12. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
When we are more likely to conform
Social capital
Mass media
Taxonomies
13. How much activity can a website handle - can it handle times of large visits
Scalability
Online Ads/Banner Ads
Cloud computing
Dynamic Content
14. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Flagship content
Affinity
Social Commerce
Social communities
15. Paying to acquire leads from an outside party at a set rate or amount per lead.
Expandable Ads
Adwords
Ratings
Pay-Per-Lead
16. The electronic/online activity of prospects
Digital Body Language
ASP (Active Server Pages):
Giveaway hook
Conversion
17. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Mass media
Filler content
Hover/Floating Ads
Cookie
18. Classifications that experts create
Humor hook
Marketing Qualified Lead (MQL)
Taxonomies
Spider
19. Careful crafting of a title that markets the content
Title linkbaiting
Skyscraper
Inbound Link
Page View
20. Automated software that combs through web sites to index web pages for search engines.
Perpetual beta
Steps in a shopping decision
Spider
Social Commerce
21. Person who is frequently able to influence others
Social capital
Opinion leader
Social shopping
Mode
22. Performative in that the player chooses an action that the game executes
Blogs
Social communities
Response Attribution
Action games
23. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
URL Tracking
Vehicles
Reach
Asynchronous interactions
24. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Social proof
Data Hygiene
Different forms of social media
Handle squatting
25. Occurs when people follow the behaviors of others
Pay-Per-Impression
Humor hook
Digital native
Herding behavior
26. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Folksonomies
Above The Fold
Vehicles
Synchronous interactions
27. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Site stickiness
Anchor Text
Casual games
Social networking sites
28. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Digital Body Language
Pillar content
Adsense
Page View
29. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
Ad Serving
In game immersive advertising
Pay-Per-Impression
30. The way the game world is experienced
Simulation games
Mode
Marketing Qualified Lead (MQL)
Taxonomies
31. The value added for all users by each individual user
Search Engine Marketing (SEM)
Anchor Text
Network effect
Tagging
32. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Tags
Search Engine Optimization (SEO)
Social games
Bases of social power
33. The use of a digital brand name by someone who does not have legit claim to the name
Network effect
Paid media
Meta Tag
Handle squatting
34. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
RSS (Really Simple Syndication)
Impression:
Strategy games
Alternate reality game
35. Sites with aid in the dissemination of content to an audience:
Asynchronous interactions
Social Publishing
API (Application Programming Interface)
Direct Response
36. Ads that appear between web pages (before the browser displays a new page).
Authority building content
Interstitial Ads
Personal media
Role of social media in the consumer purchase process
37. Host content but also typically feature video - photo etc. other than text
Pillar content
Digital native
Ratings
Media Sharing sites
38. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Profiling
Demographics
Inbound Link
ROS (Run of Site)
39. The interface that allows one computer system or application to communicate and exchange data with another.
Exit Traffic
Web 2.0
API (Application Programming Interface)
Anchor Text
40. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Casual games
Spider
Social communities
Buying Cycle
41. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Social networking sites
Impression:
ASP (Active Server Pages):
ROS (Run of Site)
42. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Pay-Per-Click
Exit Traffic
Social Commerce
Simulation games
43. Belief that when a lot of people select one option then it must be the right option
Social proof
Reviews
Social media
Flagship content
44. Typically educational content that readers use over time - save and share
Bases of social power
Core games
Pillar content
Strategy games
45. Sets of labels (tags) individuals choose in a way that makes sense to them
Media Sharing sites
Folksonomies
Marketing Qualified Lead (MQL)
Best practices to leverage social reviews and ratings
46. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Reach
FTP (file transfer protocol)
Bases of social power
Share tools
47. Attention - Interest - Desire - and Action
Response Attribution
Adwords
Cloud computing
AIDA
48. Do not require all participants to immediately respond
Profiling
Asynchronous interactions
Rich-Media
Search Engine Marketing (SEM)
49. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Earned media
Power users
Bases of social power
Outbound Link
50. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Herding behavior
Social communities
Hover/Floating Ads
URL Tracking
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