Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Problem recognition - info search - alternative eval - purchase - post purchase eval






2. Ads that appear between web pages (before the browser displays a new page).






3. The exposure of a clickable ad on a website to one individual person.






4. Occur in real time






5. Oldest venue of social media that are ineractive versions of community bulletin boards






6. Accumulated resources whose value flows to people as a result of their access to others






7. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






8. Means of communication that can reach a large number of individuals






9. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






10. When an advertiser pays for their online ad based on the number of views.






11. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






12. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






13. Change in beliefs or actions as a reaction to group pressure (real or imagined)






14. Avg number of times someone is exposed to your message






15. Authority building content seminal pieces of work that shape the way people think






16. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






17. Websites that host regularly updated content






18. Share and promote online news






19. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






20. Media for which you assessed monetary fees






21. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






22. Acronym representing a way to create real-time Web applications.






23. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






24. Online word of mouth and very strong influence on consumer decision making






25. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






26. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






27. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






28. Handle: your user name in a social community






29. The means by which files are transferred from your computer directly to your website.






30. Consumers are happy/ unhappy posting about you with reviews of anysort






31. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






32. The ability to attribute prospect behavior to the media that triggered the response.






33. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






34. This ad buying option places ads on several networked websites.






35. Website measurement that records unique IP addresses as individual visitors.






36. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






37. Attention - Interest - Desire - and Action






38. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






39. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






40. Person who is frequently able to influence others






41. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






42. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






43. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






44. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






45. Information that people copy from other sources






46. How much activity can a website handle - can it handle times of large visits






47. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






48. A web-based tool or desktop application that collects syndicated content.






49. Ability of a site to draw repeat visits and to keep people on a site






50. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.