Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The visible - clickable text in a hyperlink typically used to indicate subject matter.






2. Paying to acquire leads from an outside party at a set rate or amount per lead.






3. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






4. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






5. Occurs when people follow the behaviors of others






6. The means by which files are transferred from your computer directly to your website.






7. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






8. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






9. Websites that host regularly updated content






10. Consumers are happy/ unhappy posting about you with reviews of anysort






11. Performative in that the player chooses an action that the game executes






12. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






13. The term used when people have clicked on or viewed a web page.






14. Games in which the players play a character role with the goal of completing a mission






15. Anything that involves delivering hosted services online






16. The way the game world is experienced






17. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






18. Save your bookmarks online so they are always available wherever you have online access






19. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






20. The interface that allows one computer system or application to communicate and exchange data with another.






21. The ability to attribute prospect behavior to the media that triggered the response.






22. Share and promote online news






23. Online word of mouth and very strong influence on consumer decision making






24. Information that people copy from other sources






25. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






26. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






27. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






28. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






29. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






30. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






31. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






32. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






33. Uses software to fine tune the offer and build intimacy with the customer






34. Oldest venue of social media that are ineractive versions of community bulletin boards






35. Persuades with the opinion or recommendation of an expert in the field






36. Constantly wired in the network - always online






37. Content that refutes an accepted belief






38. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






39. Content that will entertain






40. Those that involve expert play to organize and value variables in the game system






41. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






42. Placement of a branded item in an entertainment property such as a television program - movie - or game.






43. Google's pay-per-click advertiser program.






44. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






45. Media channels beyond the control of the company (word of mouth)






46. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






47. Means of communication that can reach a large number of individuals






48. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






49. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






50. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.