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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sets of labels (tags) individuals choose in a way that makes sense to them
Folksonomies
Pay-Per-Lead
Cognitive bias
Social bookmarking sites
2. Content that offers a claim about something of interest
Different forms of social media
Asynchronous interactions
Paid media
Research hook
3. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Synchronous interactions
Direct Response
Conformity
Personal media
4. Within each medium - marketers can choose these specifically to place a message
Vehicles
Interstitial Ads
Medium (or channel)
Organic Search
5. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Online Ads/Banner Ads
Cognitive bias
Asynchronous interactions
AIDA
6. Channels capable of two way communication on a small scale
Different forms of social media
Blogs
Personal media
Digital Body Language
7. This ad buying option places ads on several networked websites.
Social games
Conformity
RON (Run of Network)
Response Attribution
8. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Reputation economy
Profiling
Benefits of engaging with your customers through online social channels
Rich-Media
9. Save your bookmarks online so they are always available wherever you have online access
Medium (or channel)
Your social brand
Social bookmarking sites
Impression:
10. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social proof
Pillar content
Social games
Reputation economy
11. Those that involve expert play to organize and value variables in the game system
Strategy games
Level of participation
Expandable Ads
Aggregation
12. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Churn Rate
Search Engine Optimization (SEO)
Cross Selling
Hover/Floating Ads
13. A means of communication
Expandable Ads
Media
Organic Search
Landing Page
14. A web-based tool or desktop application that collects syndicated content.
Aggregator
ASP (Active Server Pages):
Demographics
API (Application Programming Interface)
15. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Social Commerce
Cookie
Meta Tag
Title linkbaiting
16. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Search Engine Marketing (SEM)
Bases of social power
Other referral tools
Display ads
17. Automated software that combs through web sites to index web pages for search engines.
Herding behavior
Spider
Owned media
Tags
18. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Reputation capital
Buying Cycle
Milieu
Role of social media in the consumer purchase process
19. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Herding behavior
Casual games
Click-Through-Rate (CTR)
Social media
20. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Steps in a shopping decision
Social Media Marketing
URL Tracking
In game immersive advertising
21. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
EPV (Earnings Per Visitor)
Rich-Media
Pay-Per-Lead
Digital Body Language
22. Sites with aid in the dissemination of content to an audience:
Response Attribution
Landing Page
Social Publishing
Milieu
23. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Power users
Social Commerce
EPV (Earnings Per Visitor)
Blogs
24. Games in which the players play a character role with the goal of completing a mission
Title linkbaiting
Cost Per Thousand (CPM)
In game immersive advertising
Role playing games
25. Attempt to depict real world sitiuations
Simulation games
Cookie
Social customer relationship management (crm)
Anchor Text
26. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Taxonomies
Adsense
Cognitive bias
Reviews
27. Accumulated resources whose value flows to people as a result of their access to others
Social proof
Digital native
Social capital
Pay-Per-Lead
28. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
Interstitial Ads
Reputation economy
Digital Body Language
29. Google's pay-per-click advertiser program.
Adwords
Online Ads/Banner Ads
Medium (or channel)
Black Hat SEO
30. Scores that people acting in the role of critics assign to something as an indicator
Pay-Per-Inclusion
Ratings
Word of mouse
Your social brand
31. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Role of social media in the consumer purchase process
AJAX (Asynchronous Java Script and XML)
URL Tracking
In-game advertising
32. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Site stickiness
HTML (HyperText Markup Language)
Social capital
Different forms of social media
33. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Cost Per Click (CPC)
Split-Run
Title linkbaiting
Milieu
34. Those others view as knowledgeable sources of information
Power users
Aggregator
Authority
Humor hook
35. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
AJAX (Asynchronous Java Script and XML)
Rich-Media
In-game advertising
Skyscraper
36. Crosses the boundaries of mass and personal media
Tags
Hover/Floating Ads
Folksonomies
Social media
37. Do not require all participants to immediately respond
Earned media
Asynchronous interactions
Cognitive bias
Social media
38. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Owned media
Organic Search
Above The Fold
Culture of participation
39. The term used when people have clicked on or viewed a web page.
Site stickiness
Page View
Social capital
Web 2.0
40. Authority building content seminal pieces of work that shape the way people think
Organic Search
Flagship content
Social Publishing
Asynchronous interactions
41. The ability to attribute prospect behavior to the media that triggered the response.
Ad Tracking
Social games
Outbound Link
Response Attribution
42. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
URL Tracking
Social media
Click-Through-Rate (CTR)
Response Attribution
43. Cost of advertising based on the number of clicks received.
FTP (file transfer protocol)
Cost Per Click (CPC)
Earned media
Dynamic Content
44. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Other referral tools
Churn Rate
Social ads
ASP (Active Server Pages):
45. Ability of a site to draw repeat visits and to keep people on a site
EPV (Earnings Per Visitor)
Site stickiness
Culture of participation
Ad Tracking
46. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Expandable Ads
Frequency
Research hook
Feed
47. Host content but also typically feature video - photo etc. other than text
Steps in a shopping decision
Media Sharing sites
Mode
API (Application Programming Interface)
48. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Role of social media in the consumer purchase process
API (Application Programming Interface)
Search Engine Optimization (SEO)
Above The Fold
49. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Online Ads/Banner Ads
Social capital
Genre
Churn Rate
50. Means of communication that can reach a large number of individuals
Wikis
Search Engine Marketing (SEM)
Mass media
Digital Body Language