Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






2. Belief that when a lot of people select one option then it must be the right option






3. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






4. Crosses the boundaries of mass and personal media






5. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






6. Websites that host regularly updated content






7. Media channels beyond the control of the company (word of mouth)






8. The interface that allows one computer system or application to communicate and exchange data with another.






9. Those that involve expert play to organize and value variables in the game system






10. Ads that appear between web pages (before the browser displays a new page).






11. Google's pay-per-click advertiser program.






12. The use of a digital brand name by someone who does not have legit claim to the name






13. Anything that involves delivering hosted services online






14. Ability of a site to draw repeat visits and to keep people on a site






15. Software that is routinely updated like an app






16. Within each medium - marketers can choose these specifically to place a message






17. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






18. Content written with the intent to be helpful to target audience






19. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






20. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






21. Performative in that the player chooses an action that the game executes






22. Uses software to fine tune the offer and build intimacy with the customer






23. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






24. Host content but also typically feature video - photo etc. other than text






25. The coding language used to create and link together documents and files on the internet.






26. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






27. The means by which files are transferred from your computer directly to your website.






28. Acronym representing a way to create real-time Web applications.






29. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






30. The exposure of a clickable ad on a website to one individual person.






31. Method of game play:






32. Assessments with detailed comments about the object in question






33. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






34. Attention - Interest - Desire - and Action






35. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






36. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






37. The visual nature of the game such as science fiction - fantasy horror and retro






38. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






39. Means of communication that can reach a large number of individuals






40. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






41. How much activity can a website handle - can it handle times of large visits






42. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






43. Content that offers a claim about something of interest






44. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






45. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






46. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






47. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






48. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






49. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






50. Handle: your user name in a social community