Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






2. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






3. Scores that people acting in the role of critics assign to something as an indicator






4. Handle: your user name in a social community






5. The ability to freely interact with other people and companies; open access to venues that allow users to share content






6. Website measurement that records unique IP addresses as individual visitors.






7. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






8. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






9. May include text graphics video and sound but on a website






10. Refers to situations where consumers interact with others during a shopping event






11. The means by which files are transferred from your computer directly to your website.






12. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






13. The use of a digital brand name by someone who does not have legit claim to the name






14. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






15. The degree to which the data in a database is accurate and consistent according to a data model and data type.






16. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






17. Means of communication that can reach a large number of individuals






18. The visual nature of the game such as science fiction - fantasy horror and retro






19. Selling an additional category of products/solutions as a result of a customer's original purchase.






20. Content that refutes an accepted belief






21. Websites that host regularly updated content






22. Ads that appear between web pages (before the browser displays a new page).






23. The process by which display ads get placed on websites.






24. Anything that involves delivering hosted services online






25. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






26. A link to your website from a different website.






27. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






28. Method of game play:






29. Accumulated resources whose value flows to people as a result of their access to others






30. Assessments with detailed comments about the object in question






31. Performative in that the player chooses an action that the game executes






32. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






33. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






34. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






35. The exposure of a clickable ad on a website to one individual person.






36. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






37. A web-based tool or desktop application that collects syndicated content.






38. Software that is routinely updated like an app






39. Sites with aid in the dissemination of content to an audience:






40. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






41. Uses software to fine tune the offer and build intimacy with the customer






42. Attention - Interest - Desire - and Action






43. The term used when people have clicked on or viewed a web page.






44. A link that leads people to a different website from the one they are visiting.






45. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






46. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






47. Media channels the brand controls






48. Games in which the players play a character role with the goal of completing a mission






49. Number of people exposed to your message






50. Those others view as knowledgeable sources of information