SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The interface that allows one computer system or application to communicate and exchange data with another.
Earned media
API (Application Programming Interface)
Bases of social power
Demographics
2. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Web 2.0
Cookie
Black Hat SEO
Meme
3. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Strategy games
Mass media
Social networking sites
Affinity
4. Software that is routinely updated like an app
Social customer relationship management (crm)
Anchor Text
Perpetual beta
Adsense
5. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Asynchronous interactions
Page View
AIDA
CGI (Common Gateway Interface)
6. A web-based tool or desktop application that collects syndicated content.
Resource hook
ASP (Active Server Pages):
Search Engine Optimization (SEO)
Aggregator
7. Method of game play:
Tags
Genre
Pillar content
Paid media
8. Information that people copy from other sources
Skyscraper
Filler content
When we are more likely to conform
Stenography
9. Paying to acquire leads from an outside party at a set rate or amount per lead.
Pay-Per-Lead
Split-Run
Mode
Affinity
10. This ad buying option places an ad at various places on one website.
Pay-Per-Lead
Above The Fold
ROS (Run of Site)
Organic Search
11. Host content but also typically feature video - photo etc. other than text
Cloud computing
In game immersive advertising
Simulation games
Media Sharing sites
12. Refers to situations where consumers interact with others during a shopping event
Split-Run
Earned media
Social shopping
Click-Through-Rate (CTR)
13. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Profiling
Folksonomies
Conformity
Genre
14. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Recommendations and referrals
Action games
Profiling
Reputation capital
15. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Aggregation
Mode
Data Hygiene
Scalability
16. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Flagship content
Owned media
Steps in a shopping decision
Split-Run
17. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Feed
Split-Run
Product placement
Marketing Qualified Lead (MQL)
18. Attention - Interest - Desire - and Action
AIDA
Exit Traffic
Benefits of engaging with your customers through online social channels
Digital native
19. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Action games
Media Sharing sites
Expandable Ads
Social ads
20. A means of communication
RON (Run of Network)
Digital native
Wikis
Media
21. Ability of a site to draw repeat visits and to keep people on a site
Authority building content
Level of participation
Site stickiness
Page View
22. Automated software that combs through web sites to index web pages for search engines.
Feed
Spider
Conformity
Taxonomies
23. Games in which the players play a character role with the goal of completing a mission
Ad Tracking
Role playing games
Conversion
Flagship content
24. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
In-game advertising
Filler content
Cost Per Action (CPA)
Medium (or channel)
25. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Skyscraper
Tags
Pay-Per-Click
RON (Run of Network)
26. Content that offers a claim about something of interest
Response Attribution
Research hook
Best practices to leverage social reviews and ratings
Social proof
27. Google's pay-per-click advertiser program.
Social proof
Exit Traffic
Adwords
Conformity
28. Constantly wired in the network - always online
Digital native
Web 2.0
Handle squatting
Role playing games
29. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Direct Response
Media Sharing sites
Product placement
Social shopping
30. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Other referral tools
Unique Visitor
Culture of participation
Social networking sites
31. Sites with aid in the dissemination of content to an audience:
Research hook
Social Publishing
Role of social media in the consumer purchase process
Social shopping
32. Occur in real time
RON (Run of Network)
Synchronous interactions
Social networking sites
Tagging
33. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Aggregation
Black Hat SEO
Wikis
Recommendations and referrals
34. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
ROS (Run of Site)
Perpetual beta
Different forms of social media
Social Media Marketing
35. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Blogs
Best practices to leverage social reviews and ratings
Exit Traffic
RON (Run of Network)
36. Original cntent that positions the sponsoring entity as a authority
URL Tracking
Authority building content
Outbound Link
Meta Tag
37. Classifications that experts create
Taxonomies
Reputation capital
Spider
RON (Run of Network)
38. This ad buying option places ads on several networked websites.
Social ads
Wikis
RON (Run of Network)
Product placement
39. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Ratings
Stenography
Handle squatting
Herding behavior
40. Accumulated resources whose value flows to people as a result of their access to others
Milieu
Social capital
Asynchronous interactions
Opinion leader
41. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Black Hat SEO
Pay-Per-Impression
Word of mouse
Level of participation
42. Person who is frequently able to influence others
Action games
Above The Fold
Frequency
Opinion leader
43. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Outbound Link
In game immersive advertising
Dynamic Content
Online Ads/Banner Ads
44. Content that refutes an accepted belief
Pillar content
Contrary hook
Social shopping
Casual games
45. Belief that when a lot of people select one option then it must be the right option
Culture of participation
Anchor Text
Social proof
Skyscraper
46. The ability to attribute prospect behavior to the media that triggered the response.
Search Engine Marketing (SEM)
Cross Selling
Opinion leader
Response Attribution
47. Assessments with detailed comments about the object in question
Digital Body Language
Reviews
Your social brand
Steps in a shopping decision
48. Oldest venue of social media that are ineractive versions of community bulletin boards
Forums
Pay-Per-Inclusion
Authority building content
API (Application Programming Interface)
49. Within each medium - marketers can choose these specifically to place a message
Vehicles
Unique Visitor
Opinion leader
Personal media
50. Content written with the intent to be helpful to target audience
Resource hook
AJAX (Asynchronous Java Script and XML)
RON (Run of Network)
Pay-Per-Impression