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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






2. Websites that host regularly updated content






3. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






4. The ability to attribute prospect behavior to the media that triggered the response.






5. Content written with the intent to be helpful to target audience






6. Placement of a branded item in an entertainment property such as a television program - movie - or game.






7. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






8. Selling an additional category of products/solutions as a result of a customer's original purchase.






9. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






10. Occur in real time






11. Online word of mouth and very strong influence on consumer decision making






12. Crosses the boundaries of mass and personal media






13. Classifications that experts create






14. Content that promises something for free






15. Content that will entertain






16. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






17. Automated software that combs through web sites to index web pages for search engines.






18. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






19. Problem recognition - info search - alternative eval - purchase - post purchase eval






20. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






21. Content that offers a claim about something of interest






22. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






23. Handle: your user name in a social community






24. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






25. Software that is routinely updated like an app






26. Do not require all participants to immediately respond






27. Person who is frequently able to influence others






28. Website measurement that records unique IP addresses as individual visitors.






29. A link that leads people to a different website from the one they are visiting.






30. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






31. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






32. A link to your website from a different website.






33. May include text graphics video and sound but on a website






34. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






35. The visible - clickable text in a hyperlink typically used to indicate subject matter.






36. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






37. Sites with aid in the dissemination of content to an audience:






38. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






39. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






40. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






41. Within each medium - marketers can choose these specifically to place a message






42. Original cntent that positions the sponsoring entity as a authority






43. Change in beliefs or actions as a reaction to group pressure (real or imagined)






44. Information that people copy from other sources






45. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






46. Paying to acquire leads from an outside party at a set rate or amount per lead.






47. The interface that allows one computer system or application to communicate and exchange data with another.






48. The degree to which the data in a database is accurate and consistent according to a data model and data type.






49. The term used when people have clicked on or viewed a web page.






50. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.