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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






2. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






3. Selling an additional category of products/solutions as a result of a customer's original purchase.






4. Automated software that combs through web sites to index web pages for search engines.






5. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






6. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






7. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






8. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






9. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






10. Content that offers a claim about something of interest






11. Website measurement that records unique IP addresses as individual visitors.






12. Authority building content seminal pieces of work that shape the way people think






13. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






14. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






15. Attention - Interest - Desire - and Action






16. Sets of labels (tags) individuals choose in a way that makes sense to them






17. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






18. Interactive social system that is available to users 24/7






19. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






20. Change in beliefs or actions as a reaction to group pressure (real or imagined)






21. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






22. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






23. The term used when people have clicked on or viewed a web page.






24. Acronym representing a way to create real-time Web applications.






25. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






26. Share and promote online news






27. Those that involve expert play to organize and value variables in the game system






28. Refers to situations where consumers interact with others during a shopping event






29. Persuades with the opinion or recommendation of an expert in the field






30. Constantly wired in the network - always online






31. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






32. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






33. Avg number of times someone is exposed to your message






34. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






35. A link to your website from a different website.






36. Those others view as knowledgeable sources of information






37. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






38. A link that leads people to a different website from the one they are visiting.






39. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






40. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






41. Do not require all participants to immediately respond






42. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






43. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






44. The degree to which the data in a database is accurate and consistent according to a data model and data type.






45. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






46. May include text graphics video and sound but on a website






47. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






48. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






49. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






50. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.