Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






2. Those others view as knowledgeable sources of information






3. Attention - Interest - Desire - and Action






4. Games in which the players play a character role with the goal of completing a mission






5. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






6. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






7. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






8. The term used when people have clicked on or viewed a web page.






9. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






10. The visible - clickable text in a hyperlink typically used to indicate subject matter.






11. The RSS or Atom feeds used by news aggregators.






12. When an advertiser pays for their online ad based on the number of views.






13. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






14. Those that involve expert play to organize and value variables in the game system






15. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






16. Share and promote online news






17. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






18. The coding language used to create and link together documents and files on the internet.






19. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






20. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






21. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






22. May include text graphics video and sound but on a website






23. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






24. Anything that involves delivering hosted services online






25. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






26. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






27. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






28. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






29. Original cntent that positions the sponsoring entity as a authority






30. Automated software that combs through web sites to index web pages for search engines.






31. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






32. Avg number of times someone is exposed to your message






33. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






34. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






35. Attempt to depict real world sitiuations






36. Information that people copy from other sources






37. Constantly wired in the network - always online






38. Crosses the boundaries of mass and personal media






39. A link to your website from a different website.






40. Occurs when people follow the behaviors of others






41. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






42. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






43. The exposure of a clickable ad on a website to one individual person.






44. Method of game play:






45. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






46. Performative in that the player chooses an action that the game executes






47. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






48. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






49. A link that leads people to a different website from the one they are visiting.






50. The ability to attribute prospect behavior to the media that triggered the response.