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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Scores that people acting in the role of critics assign to something as an indicator
Word of mouse
Role playing games
Ratings
Search Engine Optimization (SEO)
2. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Response Attribution
Reach
Social Media Marketing
Search Engine Optimization (SEO)
3. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Casual games
Authority building content
Pay-Per-Inclusion
Scalability
4. The value added for all users by each individual user
Ratings
Network effect
Action games
Title linkbaiting
5. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Pay-Per-Inclusion
Culture of participation
Display ads
In game immersive advertising
6. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Earned media
Click-Through-Rate (CTR)
Search Engine Marketing (SEM)
Digital Body Language
7. Sets of labels (tags) individuals choose in a way that makes sense to them
Folksonomies
Click-Through-Rate (CTR)
Perpetual beta
Asynchronous interactions
8. Anything that involves delivering hosted services online
Inbound Link
Pay-Per-Click
Strategy games
Cloud computing
9. Sites with aid in the dissemination of content to an audience:
Social news communities
Anchor Text
Social Publishing
Digital native
10. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Platforms
Hover/Floating Ads
Handle squatting
Site stickiness
11. Do not require all participants to immediately respond
Asynchronous interactions
Reputation economy
RSS (Really Simple Syndication)
Action games
12. Consumers are happy/ unhappy posting about you with reviews of anysort
Simulation games
Reputation economy
Cognitive bias
Social proof
13. Content that refutes an accepted belief
Anchor Text
Social networking sites
Social Publishing
Contrary hook
14. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Casual games
Reputation capital
Anchor Text
Ratings
15. Oldest venue of social media that are ineractive versions of community bulletin boards
Direct Response
Forums
Anchor Text
Demographics
16. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Platforms
API (Application Programming Interface)
Pay-Per-Lead
Alternate reality game
17. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Paid media
Conformity
Media Sharing sites
Social games
18. Number of people exposed to your message
When we are more likely to conform
Reach
Social communities
In game immersive advertising
19. Means of communication that can reach a large number of individuals
Mass media
Flagship content
Casual games
Social Media Marketing
20. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Resource hook
Social news communities
Wikis
Stenography
21. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Medium (or channel)
Social shopping
Social proof
Word of mouse
22. The use of a digital brand name by someone who does not have legit claim to the name
Role playing games
Social shopping
Pay-Per-Impression
Handle squatting
23. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Social media
Cognitive bias
Adsense
Search Engine Marketing (SEM)
24. Interactive social system that is available to users 24/7
Vehicles
Web 2.0
RSS (Really Simple Syndication)
Humor hook
25. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Product placement
Action games
Mass media
Core games
26. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
AJAX (Asynchronous Java Script and XML)
Marketing Qualified Lead (MQL)
Cloud computing
Network effect
27. Person who is frequently able to influence others
Reviews
Pay-Per-Impression
Opinion leader
Search Engine Marketing (SEM)
28. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Mass media
Online Ads/Banner Ads
Pillar content
Social games
29. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Your social brand
CGI (Common Gateway Interface)
Pay-Per-Click
Cost Per Action (CPA)
30. Share and promote online news
Meta Tag
Social news communities
Tagging
API (Application Programming Interface)
31. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Search Engine Marketing (SEM)
Casual games
Mass media
32. Assessments with detailed comments about the object in question
RSS (Really Simple Syndication)
Unique Visitor
Rich-Media
Reviews
33. Persuades with the opinion or recommendation of an expert in the field
Authority
Recommendations and referrals
Action games
Organic Search
34. This ad buying option places ads on several networked websites.
RON (Run of Network)
RSS (Really Simple Syndication)
Reputation capital
Pay-Per-Lead
35. Software that is routinely updated like an app
Spider
Perpetual beta
Response Attribution
Cognitive bias
36. The way the game world is experienced
Mode
Medium (or channel)
Black Hat SEO
Alternate reality game
37. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Giveaway hook
Frequency
Social media
Rich-Media
38. Authority building content seminal pieces of work that shape the way people think
Strategy games
In-game advertising
Flagship content
Skyscraper
39. Host content but also typically feature video - photo etc. other than text
Media Sharing sites
Anchor Text
Resource hook
Different forms of social media
40. Performative in that the player chooses an action that the game executes
Adsense
Action games
Rich-Media
Personal media
41. Original cntent that positions the sponsoring entity as a authority
Aggregation
Authority building content
Reputation capital
Cognitive bias
42. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Search Engine Optimization (SEO)
Conversion
Role playing games
Meme
43. Those others view as knowledgeable sources of information
Power users
Display ads
Interstitial Ads
Social networking sites
44. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Reputation capital
URL Tracking
Anchor Text
Response Attribution
45. Ability of a site to draw repeat visits and to keep people on a site
Power users
Site stickiness
Skyscraper
Exit Traffic
46. The visual nature of the game such as science fiction - fantasy horror and retro
Inbound Link
CGI (Common Gateway Interface)
Social Publishing
Milieu
47. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Wikis
Research hook
Digital native
Search Engine Optimization (SEO)
48. Require a great time investment are highly immersive and demand advance skill
Aggregator
Cloud computing
Core games
Ratings
49. The means by which files are transferred from your computer directly to your website.
Humor hook
Demographics
Impression:
FTP (file transfer protocol)
50. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Contrary hook
Profiling
Ratings
Landing Page