Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The means by which files are transferred from your computer directly to your website.






2. Scores that people acting in the role of critics assign to something as an indicator






3. Change in beliefs or actions as a reaction to group pressure (real or imagined)






4. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






5. Original cntent that positions the sponsoring entity as a authority






6. Sets of labels (tags) individuals choose in a way that makes sense to them






7. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






8. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






9. Problem recognition - info search - alternative eval - purchase - post purchase eval






10. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






11. Acronym representing a way to create real-time Web applications.






12. Anything that involves delivering hosted services online






13. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






14. Content that refutes an accepted belief






15. Within each medium - marketers can choose these specifically to place a message






16. Classifications that experts create






17. Media for which you assessed monetary fees






18. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






19. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






20. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






21. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






22. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






23. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






24. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






25. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






26. Cost of advertising based on the number of clicks received.






27. The visual nature of the game such as science fiction - fantasy horror and retro






28. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






29. Consumers are happy/ unhappy posting about you with reviews of anysort






30. Performative in that the player chooses an action that the game executes






31. The shortcuts our brains take when we process information






32. Method of game play:






33. Those that involve expert play to organize and value variables in the game system






34. A web-based tool or desktop application that collects syndicated content.






35. Media channels the brand controls






36. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






37. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






38. Oldest venue of social media that are ineractive versions of community bulletin boards






39. Occurs when people follow the behaviors of others






40. Save your bookmarks online so they are always available wherever you have online access






41. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






42. When an advertiser pays for their online ad based on the number of views.






43. The value added for all users by each individual user






44. Online word of mouth and very strong influence on consumer decision making






45. The use of a digital brand name by someone who does not have legit claim to the name






46. Person who is frequently able to influence others






47. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






48. Websites that host regularly updated content






49. The term used when people have clicked on or viewed a web page.






50. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.