Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






2. The term used when people have clicked on or viewed a web page.






3. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






4. The exposure of a clickable ad on a website to one individual person.






5. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






6. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






7. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






8. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






9. Avg number of times someone is exposed to your message






10. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






11. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






12. Crosses the boundaries of mass and personal media






13. Do not require all participants to immediately respond






14. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






15. How much activity can a website handle - can it handle times of large visits






16. When an advertiser pays for their online ad based on the number of views.






17. The coding language used to create and link together documents and files on the internet.






18. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






19. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






20. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






21. A web-based tool or desktop application that collects syndicated content.






22. Refers to the process social media users undergo to categorize content according to their own folksonomy






23. Content that promises something for free






24. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






25. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






26. Information that people copy from other sources






27. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






28. Original cntent that positions the sponsoring entity as a authority






29. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






30. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






31. Anything that involves delivering hosted services online






32. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






33. Ads that appear between web pages (before the browser displays a new page).






34. Typically educational content that readers use over time - save and share






35. The degree to which the data in a database is accurate and consistent according to a data model and data type.






36. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






37. This ad buying option places an ad at various places on one website.






38. Persuades with the opinion or recommendation of an expert in the field






39. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






40. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






41. Careful crafting of a title that markets the content






42. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






43. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






44. Method of game play:






45. Belief that when a lot of people select one option then it must be the right option






46. Uses software to fine tune the offer and build intimacy with the customer






47. Games in which the players play a character role with the goal of completing a mission






48. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






49. Paying to acquire leads from an outside party at a set rate or amount per lead.






50. Consumers are happy/ unhappy posting about you with reviews of anysort