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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






2. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






3. A link to your website from a different website.






4. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






5. Content that offers a claim about something of interest






6. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






7. Host content but also typically feature video - photo etc. other than text






8. Those that involve expert play to organize and value variables in the game system






9. A link that leads people to a different website from the one they are visiting.






10. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






11. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






12. Media channels beyond the control of the company (word of mouth)






13. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






14. Websites that host regularly updated content






15. Means of communication that can reach a large number of individuals






16. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






17. Content that promises something for free






18. Google's pay-per-click advertiser program.






19. Typically educational content that readers use over time - save and share






20. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






21. The coding language used to create and link together documents and files on the internet.






22. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






23. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






24. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






25. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






26. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






27. Placement of a branded item in an entertainment property such as a television program - movie - or game.






28. The way the game world is experienced






29. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






30. The degree to which the data in a database is accurate and consistent according to a data model and data type.






31. Attention - Interest - Desire - and Action






32. Media channels the brand controls






33. Avg number of times someone is exposed to your message






34. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






35. Crosses the boundaries of mass and personal media






36. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






37. Selling an additional category of products/solutions as a result of a customer's original purchase.






38. Website measurement that records unique IP addresses as individual visitors.






39. The electronic/online activity of prospects






40. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






41. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






42. Change in beliefs or actions as a reaction to group pressure (real or imagined)






43. Share and promote online news






44. Accumulated resources whose value flows to people as a result of their access to others






45. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






46. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






47. Authority building content seminal pieces of work that shape the way people think






48. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






49. Scores that people acting in the role of critics assign to something as an indicator






50. Online word of mouth and very strong influence on consumer decision making







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