Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






2. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






3. Authority building content seminal pieces of work that shape the way people think






4. Typically educational content that readers use over time - save and share






5. Do not require all participants to immediately respond






6. Ability of a site to draw repeat visits and to keep people on a site






7. Placement of a branded item in an entertainment property such as a television program - movie - or game.






8. Media for which you assessed monetary fees






9. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






10. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






11. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






12. Original cntent that positions the sponsoring entity as a authority






13. A link that leads people to a different website from the one they are visiting.






14. Google's pay-per-click advertiser program.






15. The shortcuts our brains take when we process information






16. Content written with the intent to be helpful to target audience






17. Scores that people acting in the role of critics assign to something as an indicator






18. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






19. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






20. Those others view as knowledgeable sources of information






21. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






22. May include text graphics video and sound but on a website






23. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






24. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






25. Avg number of times someone is exposed to your message






26. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






27. Media channels beyond the control of the company (word of mouth)






28. When an advertiser pays for their online ad based on the number of views.






29. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






30. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






31. Oldest venue of social media that are ineractive versions of community bulletin boards






32. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






33. Accumulated resources whose value flows to people as a result of their access to others






34. The process by which display ads get placed on websites.






35. Websites that host regularly updated content






36. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






37. Means of communication that can reach a large number of individuals






38. The coding language used to create and link together documents and files on the internet.






39. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






40. Sets of labels (tags) individuals choose in a way that makes sense to them






41. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






42. Constantly wired in the network - always online






43. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






44. Information that people copy from other sources






45. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






46. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






47. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






48. Host content but also typically feature video - photo etc. other than text






49. Person who is frequently able to influence others






50. Online word of mouth and very strong influence on consumer decision making