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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The use of a digital brand name by someone who does not have legit claim to the name






2. Sets of labels (tags) individuals choose in a way that makes sense to them






3. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






4. Content written with the intent to be helpful to target audience






5. Sites with aid in the dissemination of content to an audience:






6. The ability to freely interact with other people and companies; open access to venues that allow users to share content






7. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






8. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






9. Person who is frequently able to influence others






10. Share and promote online news






11. Content that will entertain






12. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






13. Anything that involves delivering hosted services online






14. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






15. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






16. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






17. Avg number of times someone is exposed to your message






18. Do not require all participants to immediately respond






19. Ability of a site to draw repeat visits and to keep people on a site






20. Require a great time investment are highly immersive and demand advance skill






21. The interface that allows one computer system or application to communicate and exchange data with another.






22. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






23. Accumulated resources whose value flows to people as a result of their access to others






24. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






25. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






26. The value added for all users by each individual user






27. Means of communication that can reach a large number of individuals






28. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






29. Typically educational content that readers use over time - save and share






30. How much activity can a website handle - can it handle times of large visits






31. Content that refutes an accepted belief






32. A link to your website from a different website.






33. Persuades with the opinion or recommendation of an expert in the field






34. The coding language used to create and link together documents and files on the internet.






35. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






36. Oldest venue of social media that are ineractive versions of community bulletin boards






37. The means by which files are transferred from your computer directly to your website.






38. Those others view as knowledgeable sources of information






39. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






40. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






41. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






42. Channels capable of two way communication on a small scale






43. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






44. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






45. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






46. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






47. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






48. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






49. The term used when people have clicked on or viewed a web page.






50. Consumers are happy/ unhappy posting about you with reviews of anysort