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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Interactive social system that is available to users 24/7






2. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






3. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






4. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






5. Problem recognition - info search - alternative eval - purchase - post purchase eval






6. The electronic/online activity of prospects






7. The interface that allows one computer system or application to communicate and exchange data with another.






8. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






9. Method of game play:






10. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






11. Channels capable of two way communication on a small scale






12. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






13. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






14. The shortcuts our brains take when we process information






15. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






16. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






17. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






18. Those that involve expert play to organize and value variables in the game system






19. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






20. Share and promote online news






21. The exposure of a clickable ad on a website to one individual person.






22. Content that offers a claim about something of interest






23. Refers to the process social media users undergo to categorize content according to their own folksonomy






24. Content written with the intent to be helpful to target audience






25. Occurs when people follow the behaviors of others






26. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






27. The value added for all users by each individual user






28. How much activity can a website handle - can it handle times of large visits






29. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






30. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






31. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






32. Software that is routinely updated like an app






33. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






34. Scores that people acting in the role of critics assign to something as an indicator






35. Anything that involves delivering hosted services online






36. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






37. Acronym representing a way to create real-time Web applications.






38. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






39. Uses software to fine tune the offer and build intimacy with the customer






40. Typically educational content that readers use over time - save and share






41. Do not require all participants to immediately respond






42. The visual nature of the game such as science fiction - fantasy horror and retro






43. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






44. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






45. The hardware systems on which the game is played






46. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






47. Content that refutes an accepted belief






48. Online word of mouth and very strong influence on consumer decision making






49. This ad buying option places ads on several networked websites.






50. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others