Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






2. Media for which you assessed monetary fees






3. The ability to freely interact with other people and companies; open access to venues that allow users to share content






4. Occurs when people follow the behaviors of others






5. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






6. Content that refutes an accepted belief






7. Problem recognition - info search - alternative eval - purchase - post purchase eval






8. Google's pay-per-click advertiser program.






9. Accumulated resources whose value flows to people as a result of their access to others






10. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






11. Crosses the boundaries of mass and personal media






12. Content that will entertain






13. Placement of a branded item in an entertainment property such as a television program - movie - or game.






14. How much activity can a website handle - can it handle times of large visits






15. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






16. Ads that appear between web pages (before the browser displays a new page).






17. Websites that host regularly updated content






18. Host content but also typically feature video - photo etc. other than text






19. The electronic/online activity of prospects






20. Uses software to fine tune the offer and build intimacy with the customer






21. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






22. When an advertiser pays for their online ad based on the number of views.






23. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






24. Refers to the process social media users undergo to categorize content according to their own folksonomy






25. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






26. Sites with aid in the dissemination of content to an audience:






27. May include text graphics video and sound but on a website






28. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






29. The exposure of a clickable ad on a website to one individual person.






30. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






31. The visual nature of the game such as science fiction - fantasy horror and retro






32. Content that promises something for free






33. Media channels beyond the control of the company (word of mouth)






34. A link that leads people to a different website from the one they are visiting.






35. The way the game world is experienced






36. Authority building content seminal pieces of work that shape the way people think






37. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






38. The use of a digital brand name by someone who does not have legit claim to the name






39. Consumers are happy/ unhappy posting about you with reviews of anysort






40. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






41. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






42. Method of game play:






43. Cost of advertising based on the number of clicks received.






44. The process by which display ads get placed on websites.






45. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






46. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






47. A link to your website from a different website.






48. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






49. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






50. The ability to attribute prospect behavior to the media that triggered the response.