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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Genre
Media
Rich-Media
Authority
2. Automated software that combs through web sites to index web pages for search engines.
Spider
Skyscraper
Expandable Ads
Social proof
3. Website measurement that records unique IP addresses as individual visitors.
Cross Selling
Social bookmarking sites
Black Hat SEO
Unique Visitor
4. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Simulation games
RSS (Really Simple Syndication)
Folksonomies
Unique Visitor
5. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Filler content
Churn Rate
Product placement
Steps in a shopping decision
6. The RSS or Atom feeds used by news aggregators.
Media
Feed
Handle squatting
Social bookmarking sites
7. Problem recognition - info search - alternative eval - purchase - post purchase eval
Steps in a shopping decision
Social customer relationship management (crm)
Marketing Qualified Lead (MQL)
HTML (HyperText Markup Language)
8. Require a great time investment are highly immersive and demand advance skill
Core games
Product placement
Profiling
Pay-Per-Inclusion
9. The process by which display ads get placed on websites.
Synchronous interactions
Inbound Link
Aggregation
Ad Serving
10. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Folksonomies
Social ads
Product placement
Profiling
11. Oldest venue of social media that are ineractive versions of community bulletin boards
Forums
Milieu
Media Sharing sites
Simulation games
12. Occurs when people follow the behaviors of others
Spider
Herding behavior
Interstitial Ads
Owned media
13. This ad buying option places ads on several networked websites.
Social capital
Rich-Media
Word of mouse
RON (Run of Network)
14. When an advertiser pays for their online ad based on the number of views.
Pay-Per-Impression
Landing Page
Authority
Conversion
15. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Folksonomies
Ad Tracking
Response Attribution
Demographics
16. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Reputation capital
Contrary hook
Product placement
Inbound Link
17. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Reviews
Mass media
Role of social media in the consumer purchase process
18. Typically educational content that readers use over time - save and share
Pillar content
Reach
URL Tracking
RSS (Really Simple Syndication)
19. Careful crafting of a title that markets the content
Personal media
Ratings
Title linkbaiting
Display ads
20. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Pay-Per-Inclusion
Interstitial Ads
Cost Per Click (CPC)
Pay-Per-Impression
21. The use of a digital brand name by someone who does not have legit claim to the name
Humor hook
Handle squatting
Casual games
Conformity
22. Games in which the players play a character role with the goal of completing a mission
Role playing games
Owned media
URL Tracking
Display ads
23. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Hover/Floating Ads
Cognitive bias
Perpetual beta
Direct Response
24. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Direct Response
Social Commerce
When we are more likely to conform
Handle squatting
25. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
In-game advertising
Owned media
Pay-Per-Lead
Profiling
26. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Reputation economy
Strategy games
Aggregation
Cloud computing
27. Attempt to depict real world sitiuations
Earned media
Share tools
Black Hat SEO
Simulation games
28. Information that people copy from other sources
Social proof
Filler content
Anchor Text
Cost Per Thousand (CPM)
29. Cost of advertising based on the number of clicks received.
ASP (Active Server Pages):
Cost Per Click (CPC)
In-game advertising
Bases of social power
30. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Black Hat SEO
Search Engine Optimization (SEO)
Authority
Simulation games
31. Content written with the intent to be helpful to target audience
Stenography
Power users
Other referral tools
Resource hook
32. The way the game world is experienced
Synchronous interactions
Benefits of engaging with your customers through online social channels
Mode
Cross Selling
33. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Giveaway hook
Adsense
ASP (Active Server Pages):
Social media
34. A means of communication
Advergaming
Vehicles
Media
Spider
35. Belief that when a lot of people select one option then it must be the right option
Impression:
Social proof
Profiling
Ad Serving
36. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Contrary hook
Social news communities
Social communities
In game immersive advertising
37. A link that leads people to a different website from the one they are visiting.
ASP (Active Server Pages):
Outbound Link
Social bookmarking sites
Milieu
38. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social Media Marketing
Paid media
CGI (Common Gateway Interface)
Cost Per Click (CPC)
39. Media channels beyond the control of the company (word of mouth)
Pay-Per-Lead
Earned media
Paid media
Reviews
40. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Exit Traffic
Other referral tools
Role playing games
Benefits of engaging with your customers through online social channels
41. The interface that allows one computer system or application to communicate and exchange data with another.
Pay-Per-Inclusion
API (Application Programming Interface)
Ad Tracking
Handle squatting
42. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Expandable Ads
Stenography
Taxonomies
Social proof
43. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Alternate reality game
Marketing Qualified Lead (MQL)
URL Tracking
Filler content
44. Acronym representing a way to create real-time Web applications.
Dynamic Content
Split-Run
AJAX (Asynchronous Java Script and XML)
Humor hook
45. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Meme
Core games
Above The Fold
Meta Tag
46. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Different forms of social media
Buying Cycle
Digital Body Language
Authority building content
47. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Genre
Role playing games
Hover/Floating Ads
Skyscraper
48. This ad buying option places an ad at various places on one website.
URL Tracking
Impression:
Milieu
ROS (Run of Site)
49. Google's pay-per-click advertiser program.
Mode
Owned media
Adwords
Spider
50. The hardware systems on which the game is played
Meta Tag
Platforms
Spider
Perpetual beta