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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement of a branded item in an entertainment property such as a television program - movie - or game.






2. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






3. The exposure of a clickable ad on a website to one individual person.






4. Classifications that experts create






5. Content that will entertain






6. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






7. Share and promote online news






8. Refers to the process social media users undergo to categorize content according to their own folksonomy






9. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






10. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






11. Paying to acquire leads from an outside party at a set rate or amount per lead.






12. Attention - Interest - Desire - and Action






13. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






14. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






15. Occurs when people follow the behaviors of others






16. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






17. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






18. The shortcuts our brains take when we process information






19. Typically educational content that readers use over time - save and share






20. Media channels beyond the control of the company (word of mouth)






21. Occur in real time






22. Information that people copy from other sources






23. The term used when people have clicked on or viewed a web page.






24. Websites that host regularly updated content






25. Performative in that the player chooses an action that the game executes






26. Sets of labels (tags) individuals choose in a way that makes sense to them






27. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






28. The coding language used to create and link together documents and files on the internet.






29. Website measurement that records unique IP addresses as individual visitors.






30. Anything that involves delivering hosted services online






31. Problem recognition - info search - alternative eval - purchase - post purchase eval






32. Oldest venue of social media that are ineractive versions of community bulletin boards






33. A web-based tool or desktop application that collects syndicated content.






34. Google's pay-per-click advertiser program.






35. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






36. Require a great time investment are highly immersive and demand advance skill






37. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






38. Avg number of times someone is exposed to your message






39. Save your bookmarks online so they are always available wherever you have online access






40. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






41. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






42. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






43. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






44. Automated software that combs through web sites to index web pages for search engines.






45. A link to your website from a different website.






46. A means of communication






47. The ability to freely interact with other people and companies; open access to venues that allow users to share content






48. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






49. Within each medium - marketers can choose these specifically to place a message






50. Works by encouraging consumers to make decisions that mimic those of people in thier social networks







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