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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content that offers a claim about something of interest
HTML (HyperText Markup Language)
Research hook
Social communities
Culture of participation
2. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Authority
Cost Per Thousand (CPM)
Social bookmarking sites
Landing Page
3. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Social customer relationship management (crm)
Mode
Level of participation
ROS (Run of Site)
4. The means by which files are transferred from your computer directly to your website.
AIDA
Dynamic Content
FTP (file transfer protocol)
Resource hook
5. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Product placement
Social communities
Mode
Owned media
6. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Humor hook
Action games
Buying Cycle
Share tools
7. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Digital Body Language
Search Engine Optimization (SEO)
Marketing Qualified Lead (MQL)
When we are more likely to conform
8. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Pay-Per-Click
Cognitive bias
Dynamic Content
Frequency
9. Typically educational content that readers use over time - save and share
Title linkbaiting
Aggregator
Pillar content
Product placement
10. Do not require all participants to immediately respond
Conformity
Asynchronous interactions
Different forms of social media
Social games
11. Occurs when people follow the behaviors of others
Core games
Role playing games
Herding behavior
Platforms
12. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
ASP (Active Server Pages):
Vehicles
Meme
Online Ads/Banner Ads
13. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Platforms
Black Hat SEO
Adsense
Vehicles
14. Google's pay-per-click advertiser program.
Media
Steps in a shopping decision
Opinion leader
Adwords
15. Persuades with the opinion or recommendation of an expert in the field
Social capital
Authority
ROS (Run of Site)
Mode
16. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Above The Fold
FTP (file transfer protocol)
Digital native
Vehicles
17. Belief that when a lot of people select one option then it must be the right option
Social proof
Genre
Cost Per Click (CPC)
Digital native
18. Media channels beyond the control of the company (word of mouth)
Social news communities
Simulation games
Earned media
Folksonomies
19. Consumers are happy/ unhappy posting about you with reviews of anysort
Synchronous interactions
Site stickiness
Reputation economy
In game immersive advertising
20. Information that people copy from other sources
Casual games
Stenography
Filler content
Reputation economy
21. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Cognitive bias
Affinity
Buying Cycle
Expandable Ads
22. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Landing Page
Contrary hook
RSS (Really Simple Syndication)
HTML (HyperText Markup Language)
23. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
AIDA
Reviews
Social Media Marketing
Asynchronous interactions
24. The process by which display ads get placed on websites.
API (Application Programming Interface)
Social networking sites
Ad Serving
Social media
25. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social communities
Your social brand
Social media
Stenography
26. Those others view as knowledgeable sources of information
Aggregator
Skyscraper
Power users
Site stickiness
27. Avg number of times someone is exposed to your message
Expandable Ads
Milieu
Frequency
Outbound Link
28. The hardware systems on which the game is played
Milieu
Humor hook
Platforms
Rich-Media
29. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Handle squatting
Social networking sites
Web 2.0
Churn Rate
30. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Social networking sites
Dynamic Content
Demographics
Product placement
31. Ability of a site to draw repeat visits and to keep people on a site
Culture of participation
Digital Body Language
Tagging
Site stickiness
32. Means of communication that can reach a large number of individuals
Meme
Mass media
Herding behavior
Cognitive bias
33. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Recommendations and referrals
EPV (Earnings Per Visitor)
Data Hygiene
Unique Visitor
34. Constantly wired in the network - always online
ASP (Active Server Pages):
Medium (or channel)
Digital native
Site stickiness
35. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Reviews
Share tools
Unique Visitor
Social shopping
36. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Social capital
Social Commerce
Authority
Giveaway hook
37. When an advertiser pays for their online ad based on the number of views.
Media Sharing sites
Pay-Per-Impression
Flagship content
Aggregator
38. The ability to attribute prospect behavior to the media that triggered the response.
Response Attribution
Search Engine Optimization (SEO)
Humor hook
Filler content
39. A link to your website from a different website.
Inbound Link
Social proof
Click-Through-Rate (CTR)
AIDA
40. Channels capable of two way communication on a small scale
Personal media
Ad Tracking
Frequency
Social capital
41. Share and promote online news
Social news communities
Action games
Herding behavior
Role playing games
42. Online word of mouth and very strong influence on consumer decision making
Word of mouse
Other referral tools
Share tools
Authority building content
43. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
AIDA
Platforms
Skyscraper
Social Commerce
44. The visual nature of the game such as science fiction - fantasy horror and retro
Product placement
Pay-Per-Lead
Web 2.0
Milieu
45. Refers to the process social media users undergo to categorize content according to their own folksonomy
Tagging
Media Sharing sites
Cross Selling
Skyscraper
46. Person who is frequently able to influence others
Network effect
Cost Per Action (CPA)
Opinion leader
In-game advertising
47. The use of a digital brand name by someone who does not have legit claim to the name
Word of mouse
Handle squatting
Landing Page
API (Application Programming Interface)
48. Performative in that the player chooses an action that the game executes
Filler content
AJAX (Asynchronous Java Script and XML)
Inbound Link
Action games
49. The interface that allows one computer system or application to communicate and exchange data with another.
API (Application Programming Interface)
Social communities
Social capital
Power users
50. How much activity can a website handle - can it handle times of large visits
Scalability
Reputation economy
Asynchronous interactions
Giveaway hook