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Test your basic knowledge |
Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Benefits of engaging with your customers through online social channels
Opinion leader
Conversion
Title linkbaiting
2. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Core games
Social media
Level of participation
Other referral tools
3. The visual nature of the game such as science fiction - fantasy horror and retro
Alternate reality game
Level of participation
Milieu
Cloud computing
4. Google's pay-per-click advertiser program.
Adwords
Spider
Earned media
Forums
5. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Social communities
Tags
Site stickiness
AIDA
6. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Page View
Action games
Direct Response
Cost Per Action (CPA)
7. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Search Engine Optimization (SEO)
Handle squatting
Social communities
Cost Per Action (CPA)
8. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Adsense
Conformity
Authority
Organic Search
9. Acronym representing a way to create real-time Web applications.
Paid media
Synchronous interactions
AJAX (Asynchronous Java Script and XML)
Hover/Floating Ads
10. Media channels the brand controls
Earned media
Casual games
Owned media
Paid media
11. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Rich-Media
Inbound Link
Taxonomies
Humor hook
12. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Steps in a shopping decision
Benefits of engaging with your customers through online social channels
When we are more likely to conform
Best practices to leverage social reviews and ratings
13. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Organic Search
Recommendations and referrals
Inbound Link
Social news communities
14. Number of people exposed to your message
Steps in a shopping decision
Role playing games
Giveaway hook
Reach
15. Refers to situations where consumers interact with others during a shopping event
Dynamic Content
Social shopping
Cloud computing
Inbound Link
16. Save your bookmarks online so they are always available wherever you have online access
Handle squatting
Social ads
Blogs
Social bookmarking sites
17. This ad buying option places ads on several networked websites.
Handle squatting
Asynchronous interactions
RON (Run of Network)
Social Media Marketing
18. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Churn Rate
Search Engine Optimization (SEO)
Frequency
Cost Per Action (CPA)
19. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Core games
Search Engine Optimization (SEO)
Marketing Qualified Lead (MQL)
Web 2.0
20. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social networking sites
Cost Per Thousand (CPM)
Response Attribution
Meta Tag
21. Typically educational content that readers use over time - save and share
CGI (Common Gateway Interface)
Page View
Pillar content
Rich-Media
22. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Hover/Floating Ads
Ad Tracking
Exit Traffic
Word of mouse
23. Persuades with the opinion or recommendation of an expert in the field
Impression:
RON (Run of Network)
Blogs
Authority
24. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
In-game advertising
Tags
Aggregator
ROS (Run of Site)
25. Attention - Interest - Desire - and Action
Personal media
FTP (file transfer protocol)
AIDA
Aggregation
26. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Anchor Text
Split-Run
Folksonomies
ASP (Active Server Pages):
27. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Perpetual beta
Split-Run
When we are more likely to conform
Vehicles
28. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Action games
Meta Tag
Opinion leader
Meme
29. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Inbound Link
Cookie
Page View
Genre
30. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Action games
In game immersive advertising
Network effect
Alternate reality game
31. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Hover/Floating Ads
Online Ads/Banner Ads
Cloud computing
Advergaming
32. This ad buying option places an ad at various places on one website.
Cognitive bias
ROS (Run of Site)
Response Attribution
Cross Selling
33. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Cost Per Action (CPA)
Humor hook
Share tools
Social proof
34. Do not require all participants to immediately respond
Reach
Asynchronous interactions
In-game advertising
Research hook
35. The value added for all users by each individual user
Simulation games
Share tools
Different forms of social media
Network effect
36. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Black Hat SEO
Different forms of social media
Platforms
Aggregation
37. Ads that appear between web pages (before the browser displays a new page).
Interstitial Ads
Rich-Media
Social games
Mode
38. May include text graphics video and sound but on a website
Data Hygiene
Social proof
Display ads
Tagging
39. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Title linkbaiting
Ad Tracking
Social communities
Meme
40. Occur in real time
Synchronous interactions
Pay-Per-Click
Cost Per Click (CPC)
Bases of social power
41. The term used when people have clicked on or viewed a web page.
HTML (HyperText Markup Language)
Social Media Marketing
Page View
Flagship content
42. Automated software that combs through web sites to index web pages for search engines.
Cookie
Reviews
Display ads
Spider
43. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Web 2.0
Simulation games
HTML (HyperText Markup Language)
Culture of participation
44. Crosses the boundaries of mass and personal media
Social media
Authority building content
Asynchronous interactions
Black Hat SEO
45. Assessments with detailed comments about the object in question
Direct Response
Reviews
Cost Per Click (CPC)
ROS (Run of Site)
46. Original cntent that positions the sponsoring entity as a authority
Recommendations and referrals
Buying Cycle
Authority building content
Web 2.0
47. How much activity can a website handle - can it handle times of large visits
Hover/Floating Ads
Skyscraper
Core games
Scalability
48. Information that people copy from other sources
Network effect
Simulation games
Filler content
Role playing games
49. Means of communication that can reach a large number of individuals
Flagship content
Mass media
Organic Search
Cross Selling
50. Require a great time investment are highly immersive and demand advance skill
Black Hat SEO
Culture of participation
Core games
CGI (Common Gateway Interface)
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