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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content that will entertain
Research hook
Exit Traffic
Humor hook
Platforms
2. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Alternate reality game
Product placement
Response Attribution
Frequency
3. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Social proof
Casual games
Reputation capital
RSS (Really Simple Syndication)
4. How much activity can a website handle - can it handle times of large visits
Platforms
Your social brand
EPV (Earnings Per Visitor)
Scalability
5. May include text graphics video and sound but on a website
Online Ads/Banner Ads
Ratings
FTP (file transfer protocol)
Display ads
6. Content that refutes an accepted belief
Benefits of engaging with your customers through online social channels
Contrary hook
Split-Run
Impression:
7. Interactive social system that is available to users 24/7
Alternate reality game
Network effect
Social shopping
Web 2.0
8. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Scalability
Hover/Floating Ads
Mass media
Organic Search
9. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Product placement
Alternate reality game
Role playing games
Authority building content
10. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Stenography
Profiling
Tagging
Research hook
11. Share and promote online news
Blogs
Reputation economy
Social news communities
Reputation capital
12. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Role of social media in the consumer purchase process
Rich-Media
Conformity
Ad Tracking
13. Typically educational content that readers use over time - save and share
Cookie
Pillar content
Landing Page
Word of mouse
14. Original cntent that positions the sponsoring entity as a authority
Pay-Per-Click
Simulation games
Reviews
Authority building content
15. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
ASP (Active Server Pages):
Ad Tracking
Media Sharing sites
Tagging
16. Attention - Interest - Desire - and Action
Giveaway hook
AIDA
Aggregator
Expandable Ads
17. Authority building content seminal pieces of work that shape the way people think
Flagship content
Aggregator
Organic Search
Black Hat SEO
18. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Pay-Per-Impression
Level of participation
Recommendations and referrals
Medium (or channel)
19. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Data Hygiene
Above The Fold
Expandable Ads
Benefits of engaging with your customers through online social channels
20. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Social proof
Mass media
Word of mouse
Adsense
21. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Social media
Pay-Per-Click
Cross Selling
Social Publishing
22. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Ratings
Reputation economy
Response Attribution
Dynamic Content
23. The shortcuts our brains take when we process information
Mode
Alternate reality game
Cognitive bias
Black Hat SEO
24. The electronic/online activity of prospects
Social games
Digital native
URL Tracking
Digital Body Language
25. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Cost Per Action (CPA)
Display ads
Culture of participation
Digital native
26. Selling an additional category of products/solutions as a result of a customer's original purchase.
Cookie
Paid media
Social proof
Cross Selling
27. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Tags
Rich-Media
Social networking sites
Social proof
28. Occur in real time
Synchronous interactions
Hover/Floating Ads
Strategy games
ROS (Run of Site)
29. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Digital Body Language
Giveaway hook
Bases of social power
Social Commerce
30. The way the game world is experienced
Handle squatting
Reputation economy
Mode
CGI (Common Gateway Interface)
31. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Resource hook
In-game advertising
Pillar content
Bases of social power
32. Avg number of times someone is exposed to your message
Demographics
Frequency
Synchronous interactions
Social news communities
33. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Social Commerce
Social Media Marketing
Vehicles
Power users
34. Person who is frequently able to influence others
Folksonomies
URL Tracking
Page View
Opinion leader
35. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Social bookmarking sites
Recommendations and referrals
Split-Run
Ad Serving
36. Crosses the boundaries of mass and personal media
Interstitial Ads
Mass media
Rich-Media
Social media
37. Information that people copy from other sources
Meme
Milieu
Filler content
Search Engine Optimization (SEO)
38. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Cloud computing
Inbound Link
Humor hook
39. Channels capable of two way communication on a small scale
Personal media
Opinion leader
AIDA
Ratings
40. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social Media Marketing
Paid media
Affinity
Feed
41. This ad buying option places an ad at various places on one website.
Folksonomies
Resource hook
Personal media
ROS (Run of Site)
42. Within each medium - marketers can choose these specifically to place a message
ASP (Active Server Pages):
Vehicles
Steps in a shopping decision
Feed
43. Uses software to fine tune the offer and build intimacy with the customer
Social customer relationship management (crm)
Conversion
Churn Rate
Inbound Link
44. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Action games
URL Tracking
Social proof
Expandable Ads
45. The coding language used to create and link together documents and files on the internet.
Conformity
Web 2.0
Filler content
HTML (HyperText Markup Language)
46. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Blogs
Other referral tools
Reviews
Interstitial Ads
47. This ad buying option places ads on several networked websites.
Your social brand
RON (Run of Network)
Wikis
Herding behavior
48. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Pay-Per-Inclusion
Direct Response
Paid media
Cost Per Thousand (CPM)
49. The means by which files are transferred from your computer directly to your website.
Handle squatting
Other referral tools
FTP (file transfer protocol)
Power users
50. Do not require all participants to immediately respond
Medium (or channel)
Asynchronous interactions
Word of mouse
Paid media