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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Reviews
Product placement
Humor hook
Different forms of social media
2. Ads that appear between web pages (before the browser displays a new page).
Role of social media in the consumer purchase process
Interstitial Ads
Pay-Per-Click
RSS (Really Simple Syndication)
3. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Spider
Research hook
Demographics
Marketing Qualified Lead (MQL)
4. Ability of a site to draw repeat visits and to keep people on a site
Blogs
Recommendations and referrals
Mode
Site stickiness
5. This ad buying option places ads on several networked websites.
RON (Run of Network)
RSS (Really Simple Syndication)
Social Media Marketing
Data Hygiene
6. Handle: your user name in a social community
Your social brand
Benefits of engaging with your customers through online social channels
Social media
Social games
7. The value added for all users by each individual user
Network effect
EPV (Earnings Per Visitor)
Blogs
Benefits of engaging with your customers through online social channels
8. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Tags
Rich-Media
Role playing games
Casual games
9. Share and promote online news
Earned media
Pay-Per-Click
Social news communities
Folksonomies
10. Cost of advertising based on the number of clicks received.
Above The Fold
Cost Per Click (CPC)
Frequency
Direct Response
11. The term used when people have clicked on or viewed a web page.
Other referral tools
Owned media
Site stickiness
Page View
12. Attention - Interest - Desire - and Action
RON (Run of Network)
Interstitial Ads
AIDA
Social media
13. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Wikis
Affinity
Meta Tag
14. Uses software to fine tune the offer and build intimacy with the customer
Cookie
Title linkbaiting
Social customer relationship management (crm)
Cost Per Click (CPC)
15. Acronym representing a way to create real-time Web applications.
Split-Run
Bases of social power
Social proof
AJAX (Asynchronous Java Script and XML)
16. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Genre
Search Engine Marketing (SEM)
Social news communities
When we are more likely to conform
17. Content that refutes an accepted belief
Personal media
Contrary hook
Authority building content
CGI (Common Gateway Interface)
18. Occur in real time
Level of participation
Synchronous interactions
Inbound Link
Expandable Ads
19. Websites that host regularly updated content
Blogs
Buying Cycle
Meta Tag
RON (Run of Network)
20. How much activity can a website handle - can it handle times of large visits
Paid media
Above The Fold
Social customer relationship management (crm)
Scalability
21. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
In game immersive advertising
Social capital
Reach
22. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
Impression:
Filler content
Tags
23. Authority building content seminal pieces of work that shape the way people think
Flagship content
Buying Cycle
Social proof
Tagging
24. The RSS or Atom feeds used by news aggregators.
Paid media
Meme
Feed
Steps in a shopping decision
25. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Hover/Floating Ads
Herding behavior
Action games
Split-Run
26. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Power users
Core games
Direct Response
Pay-Per-Click
27. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Filler content
Authority
Demographics
Asynchronous interactions
28. Media for which you assessed monetary fees
Online Ads/Banner Ads
Paid media
Tagging
EPV (Earnings Per Visitor)
29. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Anchor Text
Display ads
RSS (Really Simple Syndication)
RON (Run of Network)
30. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Affinity
Spider
Dynamic Content
Level of participation
31. Automated software that combs through web sites to index web pages for search engines.
Social proof
Spider
Response Attribution
Social Commerce
32. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Network effect
Cookie
Rich-Media
Different forms of social media
33. Performative in that the player chooses an action that the game executes
Reputation capital
Tagging
Recommendations and referrals
Action games
34. Constantly wired in the network - always online
Pay-Per-Click
Digital native
Mass media
Media
35. Media channels the brand controls
Action games
Strategy games
Social Media Marketing
Owned media
36. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Landing Page
Ad Tracking
FTP (file transfer protocol)
Advergaming
37. Save your bookmarks online so they are always available wherever you have online access
Social bookmarking sites
Folksonomies
Hover/Floating Ads
Share tools
38. Consumers are happy/ unhappy posting about you with reviews of anysort
Owned media
Advergaming
Reputation economy
In-game advertising
39. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Digital native
Perpetual beta
Alternate reality game
Product placement
40. Attempt to depict real world sitiuations
Authority building content
Simulation games
Action games
Personal media
41. Selling an additional category of products/solutions as a result of a customer's original purchase.
Different forms of social media
Tags
Scalability
Cross Selling
42. Sites with aid in the dissemination of content to an audience:
Display ads
Social Publishing
Site stickiness
Meme
43. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Conformity
Cross Selling
Owned media
Role of social media in the consumer purchase process
44. Problem recognition - info search - alternative eval - purchase - post purchase eval
Handle squatting
Resource hook
Contrary hook
Steps in a shopping decision
45. Games in which the players play a character role with the goal of completing a mission
Demographics
Direct Response
Role playing games
API (Application Programming Interface)
46. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Dynamic Content
Split-Run
Ratings
Platforms
47. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Cost Per Thousand (CPM)
Asynchronous interactions
Ad Tracking
Churn Rate
48. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
AJAX (Asynchronous Java Script and XML)
Organic Search
Giveaway hook
Stenography
49. Accumulated resources whose value flows to people as a result of their access to others
Social media
Cost Per Click (CPC)
FTP (file transfer protocol)
Social capital
50. A link to your website from a different website.
Role of social media in the consumer purchase process
Culture of participation
Inbound Link
Platforms