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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Interactive social system that is available to users 24/7
Social news communities
Social media
Adsense
Web 2.0
2. The hardware systems on which the game is played
Search Engine Optimization (SEO)
Platforms
Social ads
Social shopping
3. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Reach
Cost Per Action (CPA)
Landing Page
Conversion
4. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Different forms of social media
Data Hygiene
Handle squatting
Reputation capital
5. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Churn Rate
Reputation capital
Media
Ratings
6. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Pay-Per-Inclusion
Pay-Per-Lead
Folksonomies
Milieu
7. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Adsense
Reputation capital
Click-Through-Rate (CTR)
Social bookmarking sites
8. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Inbound Link
Impression:
Split-Run
Meta Tag
9. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
CGI (Common Gateway Interface)
Dynamic Content
Meme
Rich-Media
10. The visual nature of the game such as science fiction - fantasy horror and retro
Wikis
Aggregator
Cognitive bias
Milieu
11. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Rich-Media
Exit Traffic
Data Hygiene
Alternate reality game
12. The value added for all users by each individual user
URL Tracking
Network effect
AJAX (Asynchronous Java Script and XML)
Action games
13. Performative in that the player chooses an action that the game executes
Social networking sites
Social communities
Action games
Vehicles
14. Those others view as knowledgeable sources of information
Above The Fold
Power users
Social Publishing
Different forms of social media
15. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
In-game advertising
Social Media Marketing
Tagging
Adwords
16. The shortcuts our brains take when we process information
Search Engine Optimization (SEO)
Cognitive bias
Humor hook
Owned media
17. Original cntent that positions the sponsoring entity as a authority
Authority building content
Direct Response
Online Ads/Banner Ads
Filler content
18. Do not require all participants to immediately respond
Cross Selling
Cost Per Click (CPC)
Asynchronous interactions
Social games
19. Games in which the players play a character role with the goal of completing a mission
Social Publishing
Unique Visitor
AIDA
Role playing games
20. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Churn Rate
Reach
When we are more likely to conform
Online Ads/Banner Ads
21. Paying to acquire leads from an outside party at a set rate or amount per lead.
Resource hook
Flagship content
Perpetual beta
Pay-Per-Lead
22. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Tags
Meta Tag
Pillar content
Cost Per Action (CPA)
23. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Stenography
Social Publishing
Role of social media in the consumer purchase process
24. Acronym representing a way to create real-time Web applications.
Inbound Link
AJAX (Asynchronous Java Script and XML)
HTML (HyperText Markup Language)
Demographics
25. Websites that host regularly updated content
Site stickiness
Wikis
Data Hygiene
Blogs
26. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social media
Expandable Ads
Marketing Qualified Lead (MQL)
Frequency
27. The electronic/online activity of prospects
Digital Body Language
Reputation capital
Genre
Impression:
28. Attention - Interest - Desire - and Action
URL Tracking
Conformity
Other referral tools
AIDA
29. Google's pay-per-click advertiser program.
Casual games
Rich-Media
Advergaming
Adwords
30. The way the game world is experienced
Simulation games
Mode
Steps in a shopping decision
Social capital
31. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Exit Traffic
Organic Search
Core games
Anchor Text
32. Host content but also typically feature video - photo etc. other than text
Response Attribution
Social media
Media Sharing sites
Network effect
33. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Organic Search
Culture of participation
Best practices to leverage social reviews and ratings
Dynamic Content
34. Persuades with the opinion or recommendation of an expert in the field
Marketing Qualified Lead (MQL)
Action games
Reputation capital
Authority
35. The RSS or Atom feeds used by news aggregators.
Digital Body Language
Spider
Feed
Social capital
36. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Impression:
Ad Tracking
Affinity
Social news communities
37. How much activity can a website handle - can it handle times of large visits
Social games
Scalability
Social media
Asynchronous interactions
38. Within each medium - marketers can choose these specifically to place a message
Vehicles
Title linkbaiting
Aggregator
Exit Traffic
39. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Research hook
Adsense
Share tools
Data Hygiene
40. May include text graphics video and sound but on a website
In-game advertising
Scalability
Share tools
Display ads
41. Media channels the brand controls
Owned media
Authority building content
Conformity
Folksonomies
42. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Steps in a shopping decision
Black Hat SEO
Authority building content
Role of social media in the consumer purchase process
43. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Aggregation
Search Engine Marketing (SEM)
Social networking sites
Reach
44. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Bases of social power
Conformity
Media
Benefits of engaging with your customers through online social channels
45. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Aggregator
Click-Through-Rate (CTR)
Direct Response
Best practices to leverage social reviews and ratings
46. Content that offers a claim about something of interest
Asynchronous interactions
Research hook
Media Sharing sites
Title linkbaiting
47. Refers to situations where consumers interact with others during a shopping event
Cost Per Click (CPC)
Alternate reality game
Social shopping
Pay-Per-Impression
48. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Authority
Frequency
Direct Response
Interstitial Ads
49. The use of a digital brand name by someone who does not have legit claim to the name
Social Publishing
Social bookmarking sites
Handle squatting
Social shopping
50. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Reputation capital
Profiling
Buying Cycle
Other referral tools