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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Acronym representing a way to create real-time Web applications.
Digital native
AJAX (Asynchronous Java Script and XML)
Authority
ROS (Run of Site)
2. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Social Publishing
Tagging
Direct Response
In game immersive advertising
3. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Online Ads/Banner Ads
Perpetual beta
Meta Tag
Tagging
4. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
ASP (Active Server Pages):
Response Attribution
AJAX (Asynchronous Java Script and XML)
Outbound Link
5. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Marketing Qualified Lead (MQL)
Conversion
Word of mouse
Reputation capital
6. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Humor hook
Recommendations and referrals
Milieu
Product placement
7. Those others view as knowledgeable sources of information
AJAX (Asynchronous Java Script and XML)
AIDA
Page View
Power users
8. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Social capital
Organic Search
Wikis
Conversion
9. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Web 2.0
Pay-Per-Click
Conversion
Aggregation
10. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Benefits of engaging with your customers through online social channels
Landing Page
Title linkbaiting
Black Hat SEO
11. Constantly wired in the network - always online
Digital native
Mode
Forums
Social games
12. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Impression:
Pay-Per-Impression
Affinity
Split-Run
13. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Different forms of social media
Social proof
Synchronous interactions
Pay-Per-Inclusion
14. Accumulated resources whose value flows to people as a result of their access to others
Share tools
Search Engine Optimization (SEO)
Profiling
Social capital
15. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
In-game advertising
Spider
Landing Page
Social media
16. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Anchor Text
Digital Body Language
Steps in a shopping decision
Advergaming
17. Media for which you assessed monetary fees
Opinion leader
Reviews
Reputation economy
Paid media
18. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
RSS (Really Simple Syndication)
Digital Body Language
Click-Through-Rate (CTR)
Taxonomies
19. Online word of mouth and very strong influence on consumer decision making
Social proof
Word of mouse
HTML (HyperText Markup Language)
Scalability
20. Website measurement that records unique IP addresses as individual visitors.
Giveaway hook
Social Media Marketing
Ratings
Unique Visitor
21. The exposure of a clickable ad on a website to one individual person.
Social media
Social communities
Unique Visitor
Impression:
22. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Other referral tools
Social communities
Steps in a shopping decision
AIDA
23. Refers to situations where consumers interact with others during a shopping event
Social shopping
Social communities
Humor hook
Split-Run
24. A link that leads people to a different website from the one they are visiting.
Earned media
Outbound Link
Inbound Link
Cost Per Click (CPC)
25. Selling an additional category of products/solutions as a result of a customer's original purchase.
Unique Visitor
Advergaming
Cross Selling
Organic Search
26. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Cost Per Thousand (CPM)
Social news communities
Advergaming
Benefits of engaging with your customers through online social channels
27. Anything that involves delivering hosted services online
Milieu
Above The Fold
Cloud computing
Tagging
28. Refers to the process social media users undergo to categorize content according to their own folksonomy
AJAX (Asynchronous Java Script and XML)
Simulation games
Tagging
Skyscraper
29. Occur in real time
Medium (or channel)
Social media
Mass media
Synchronous interactions
30. Original cntent that positions the sponsoring entity as a authority
Social Media Marketing
Scalability
Data Hygiene
Authority building content
31. The coding language used to create and link together documents and files on the internet.
Media
Media Sharing sites
Core games
HTML (HyperText Markup Language)
32. A link to your website from a different website.
Pay-Per-Impression
Network effect
Inbound Link
Interstitial Ads
33. Share and promote online news
Display ads
Social news communities
Social proof
Medium (or channel)
34. Occurs when people follow the behaviors of others
Herding behavior
Humor hook
Owned media
Pillar content
35. Attempt to depict real world sitiuations
Dynamic Content
Herding behavior
Simulation games
Vehicles
36. This ad buying option places an ad at various places on one website.
ROS (Run of Site)
Cognitive bias
Expandable Ads
Forums
37. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
FTP (file transfer protocol)
Cost Per Click (CPC)
Pay-Per-Inclusion
In-game advertising
38. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Web 2.0
URL Tracking
Benefits of engaging with your customers through online social channels
Bases of social power
39. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Pay-Per-Impression
In game immersive advertising
Tags
Medium (or channel)
40. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Hover/Floating Ads
Humor hook
Cost Per Thousand (CPM)
Conformity
41. Consumers are happy/ unhappy posting about you with reviews of anysort
Benefits of engaging with your customers through online social channels
Reputation economy
Site stickiness
Interstitial Ads
42. Handle: your user name in a social community
Bases of social power
In game immersive advertising
Mass media
Your social brand
43. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Hover/Floating Ads
Cookie
API (Application Programming Interface)
Meme
44. Content that promises something for free
Giveaway hook
Power users
Strategy games
Reputation economy
45. Require a great time investment are highly immersive and demand advance skill
Pillar content
Core games
Social customer relationship management (crm)
Milieu
46. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Buying Cycle
Dynamic Content
Display ads
Resource hook
47. Software that is routinely updated like an app
Filler content
Conversion
Perpetual beta
Affinity
48. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Spider
Dynamic Content
ROS (Run of Site)
Handle squatting
49. Interactive social system that is available to users 24/7
Expandable Ads
Web 2.0
Reviews
Affinity
50. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Click-Through-Rate (CTR)
Owned media
Culture of participation
Marketing Qualified Lead (MQL)