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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Crosses the boundaries of mass and personal media






2. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






3. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






4. Scores that people acting in the role of critics assign to something as an indicator






5. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






6. Belief that when a lot of people select one option then it must be the right option






7. The electronic/online activity of prospects






8. This ad buying option places ads on several networked websites.






9. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






10. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






11. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






12. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






13. The shortcuts our brains take when we process information






14. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






15. Content that will entertain






16. Website measurement that records unique IP addresses as individual visitors.






17. The RSS or Atom feeds used by news aggregators.






18. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






19. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






20. The ability to freely interact with other people and companies; open access to venues that allow users to share content






21. Refers to situations where consumers interact with others during a shopping event






22. Accumulated resources whose value flows to people as a result of their access to others






23. Sets of labels (tags) individuals choose in a way that makes sense to them






24. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






25. Channels capable of two way communication on a small scale






26. The degree to which the data in a database is accurate and consistent according to a data model and data type.






27. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






28. When an advertiser pays for their online ad based on the number of views.






29. Media channels beyond the control of the company (word of mouth)






30. Attempt to depict real world sitiuations






31. Host content but also typically feature video - photo etc. other than text






32. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






33. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






34. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






35. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






36. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






37. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






38. Refers to the process social media users undergo to categorize content according to their own folksonomy






39. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






40. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






41. Information that people copy from other sources






42. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






43. The term used when people have clicked on or viewed a web page.






44. Person who is frequently able to influence others






45. The visual nature of the game such as science fiction - fantasy horror and retro






46. Content that refutes an accepted belief






47. Online word of mouth and very strong influence on consumer decision making






48. The use of a digital brand name by someone who does not have legit claim to the name






49. Google's pay-per-click advertiser program.






50. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.