Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






2. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






3. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






4. The electronic/online activity of prospects






5. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






6. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






7. A link that leads people to a different website from the one they are visiting.






8. Occur in real time






9. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






10. Host content but also typically feature video - photo etc. other than text






11. Assessments with detailed comments about the object in question






12. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






13. Change in beliefs or actions as a reaction to group pressure (real or imagined)






14. Crosses the boundaries of mass and personal media






15. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






16. Channels capable of two way communication on a small scale






17. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






18. Websites that host regularly updated content






19. Content that refutes an accepted belief






20. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






21. Scores that people acting in the role of critics assign to something as an indicator






22. Share and promote online news






23. Refers to situations where consumers interact with others during a shopping event






24. Typically educational content that readers use over time - save and share






25. Within each medium - marketers can choose these specifically to place a message






26. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






27. Means of communication that can reach a large number of individuals






28. Software that is routinely updated like an app






29. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






30. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






31. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






32. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






33. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






34. Media channels beyond the control of the company (word of mouth)






35. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






36. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






37. Avg number of times someone is exposed to your message






38. The term used when people have clicked on or viewed a web page.






39. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






40. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






41. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






42. Uses software to fine tune the offer and build intimacy with the customer






43. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






44. The ability to freely interact with other people and companies; open access to venues that allow users to share content






45. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






46. Media for which you assessed monetary fees






47. Accumulated resources whose value flows to people as a result of their access to others






48. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






49. A web-based tool or desktop application that collects syndicated content.






50. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.