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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






2. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






3. Selling an additional category of products/solutions as a result of a customer's original purchase.






4. Means of communication that can reach a large number of individuals






5. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






6. The term used when people have clicked on or viewed a web page.






7. A web-based tool or desktop application that collects syndicated content.






8. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






9. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






10. The hardware systems on which the game is played






11. Games in which the players play a character role with the goal of completing a mission






12. Refers to situations where consumers interact with others during a shopping event






13. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






14. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






15. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






16. May include text graphics video and sound but on a website






17. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






18. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






19. Sites with aid in the dissemination of content to an audience:






20. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






21. Content that offers a claim about something of interest






22. Refers to the process social media users undergo to categorize content according to their own folksonomy






23. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






24. Attempt to depict real world sitiuations






25. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






26. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






27. Uses software to fine tune the offer and build intimacy with the customer






28. Number of people exposed to your message






29. This ad buying option places ads on several networked websites.






30. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






31. Occurs when people follow the behaviors of others






32. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






33. Online word of mouth and very strong influence on consumer decision making






34. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






35. Content that will entertain






36. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






37. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






38. Careful crafting of a title that markets the content






39. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






40. The ability to freely interact with other people and companies; open access to venues that allow users to share content






41. Websites that host regularly updated content






42. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






43. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






44. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






45. Sets of labels (tags) individuals choose in a way that makes sense to them






46. Share and promote online news






47. The RSS or Atom feeds used by news aggregators.






48. Those others view as knowledgeable sources of information






49. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






50. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards