Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






2. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






3. Ads that appear between web pages (before the browser displays a new page).






4. Websites that host regularly updated content






5. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






6. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






7. Classifications that experts create






8. Share and promote online news






9. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






10. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






11. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






12. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






13. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






14. The process by which display ads get placed on websites.






15. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






16. Selling an additional category of products/solutions as a result of a customer's original purchase.






17. May include text graphics video and sound but on a website






18. Authority building content seminal pieces of work that shape the way people think






19. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






20. Require a great time investment are highly immersive and demand advance skill






21. Ability of a site to draw repeat visits and to keep people on a site






22. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






23. Online word of mouth and very strong influence on consumer decision making






24. Means of communication that can reach a large number of individuals






25. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






26. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






27. Google's pay-per-click advertiser program.






28. The means by which files are transferred from your computer directly to your website.






29. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






30. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






31. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






32. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






33. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






34. Method of game play:






35. A link that leads people to a different website from the one they are visiting.






36. Attention - Interest - Desire - and Action






37. Careful crafting of a title that markets the content






38. Host content but also typically feature video - photo etc. other than text






39. A means of communication






40. Interactive social system that is available to users 24/7






41. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






42. The use of a digital brand name by someone who does not have legit claim to the name






43. The degree to which the data in a database is accurate and consistent according to a data model and data type.






44. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






45. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






46. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






47. Number of people exposed to your message






48. Refers to situations where consumers interact with others during a shopping event






49. Sites with aid in the dissemination of content to an audience:






50. Placement of a branded item in an entertainment property such as a television program - movie - or game.