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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The interface that allows one computer system or application to communicate and exchange data with another.






2. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






3. Media channels beyond the control of the company (word of mouth)






4. Constantly wired in the network - always online






5. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






6. Google's pay-per-click advertiser program.






7. The visible - clickable text in a hyperlink typically used to indicate subject matter.






8. Sets of labels (tags) individuals choose in a way that makes sense to them






9. Automated software that combs through web sites to index web pages for search engines.






10. How much activity can a website handle - can it handle times of large visits






11. Content that refutes an accepted belief






12. Within each medium - marketers can choose these specifically to place a message






13. Acronym representing a way to create real-time Web applications.






14. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






15. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






16. Authority building content seminal pieces of work that shape the way people think






17. Performative in that the player chooses an action that the game executes






18. Attempt to depict real world sitiuations






19. Uses software to fine tune the offer and build intimacy with the customer






20. Content that offers a claim about something of interest






21. Paying to acquire leads from an outside party at a set rate or amount per lead.






22. Host content but also typically feature video - photo etc. other than text






23. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






24. Belief that when a lot of people select one option then it must be the right option






25. Handle: your user name in a social community






26. Consumers are happy/ unhappy posting about you with reviews of anysort






27. Content that promises something for free






28. The ability to attribute prospect behavior to the media that triggered the response.






29. Games in which the players play a character role with the goal of completing a mission






30. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






31. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






32. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






33. A link to your website from a different website.






34. Selling an additional category of products/solutions as a result of a customer's original purchase.






35. Do not require all participants to immediately respond






36. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






37. The means by which files are transferred from your computer directly to your website.






38. Cost of advertising based on the number of clicks received.






39. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






40. Content that will entertain






41. The RSS or Atom feeds used by news aggregators.






42. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






43. Person who is frequently able to influence others






44. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






45. Media channels the brand controls






46. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






47. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






48. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






49. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






50. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.