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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement of a branded item in an entertainment property such as a television program - movie - or game.






2. Cost of advertising based on the number of clicks received.






3. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






4. Sets of labels (tags) individuals choose in a way that makes sense to them






5. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






6. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






7. Host content but also typically feature video - photo etc. other than text






8. The degree to which the data in a database is accurate and consistent according to a data model and data type.






9. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






10. Occurs when people follow the behaviors of others






11. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






12. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






13. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






14. How much activity can a website handle - can it handle times of large visits






15. The RSS or Atom feeds used by news aggregators.






16. Content that promises something for free






17. Website measurement that records unique IP addresses as individual visitors.






18. The hardware systems on which the game is played






19. May include text graphics video and sound but on a website






20. Automated software that combs through web sites to index web pages for search engines.






21. Attention - Interest - Desire - and Action






22. Uses software to fine tune the offer and build intimacy with the customer






23. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






24. Do not require all participants to immediately respond






25. Interactive social system that is available to users 24/7






26. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






27. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






28. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






29. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






30. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






31. Acronym representing a way to create real-time Web applications.






32. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






33. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






34. Media channels the brand controls






35. The electronic/online activity of prospects






36. The term used when people have clicked on or viewed a web page.






37. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






38. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






39. This ad buying option places ads on several networked websites.






40. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






41. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






42. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






43. Means of communication that can reach a large number of individuals






44. Person who is frequently able to influence others






45. Change in beliefs or actions as a reaction to group pressure (real or imagined)






46. Crosses the boundaries of mass and personal media






47. Anything that involves delivering hosted services online






48. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






49. Classifications that experts create






50. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






Can you answer 50 questions in 15 minutes?



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