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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The interface that allows one computer system or application to communicate and exchange data with another.






2. Within each medium - marketers can choose these specifically to place a message






3. Paying to acquire leads from an outside party at a set rate or amount per lead.






4. Occur in real time






5. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






6. The use of a digital brand name by someone who does not have legit claim to the name






7. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






8. Uses software to fine tune the offer and build intimacy with the customer






9. Authority building content seminal pieces of work that shape the way people think






10. Those that involve expert play to organize and value variables in the game system






11. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






12. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






13. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






14. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






15. Content written with the intent to be helpful to target audience






16. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






17. Attention - Interest - Desire - and Action






18. Host content but also typically feature video - photo etc. other than text






19. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






20. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






21. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






22. Handle: your user name in a social community






23. Change in beliefs or actions as a reaction to group pressure (real or imagined)






24. Selling an additional category of products/solutions as a result of a customer's original purchase.






25. Belief that when a lot of people select one option then it must be the right option






26. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






27. Typically educational content that readers use over time - save and share






28. Share and promote online news






29. Content that promises something for free






30. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






31. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






32. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






33. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






34. The means by which files are transferred from your computer directly to your website.






35. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






36. The value added for all users by each individual user






37. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






38. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






39. Ability of a site to draw repeat visits and to keep people on a site






40. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






41. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






42. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






43. Oldest venue of social media that are ineractive versions of community bulletin boards






44. The ability to freely interact with other people and companies; open access to venues that allow users to share content






45. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






46. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






47. This ad buying option places an ad at various places on one website.






48. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






49. Number of people exposed to your message






50. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






Can you answer 50 questions in 15 minutes?



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