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Important Digital Marketing Vocab
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Subjects
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business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A web-based tool or desktop application that collects syndicated content.
Social capital
Aggregator
Web 2.0
Social customer relationship management (crm)
2. When an advertiser pays for their online ad based on the number of views.
Adsense
Simulation games
Pay-Per-Impression
Demographics
3. Oldest venue of social media that are ineractive versions of community bulletin boards
Adsense
Flagship content
Marketing Qualified Lead (MQL)
Forums
4. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Digital Body Language
Owned media
Marketing Qualified Lead (MQL)
Authority
5. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Benefits of engaging with your customers through online social channels
Vehicles
Forums
Social Commerce
6. Google's pay-per-click advertiser program.
Cost Per Click (CPC)
Adwords
Social bookmarking sites
Impression:
7. Means of communication that can reach a large number of individuals
Search Engine Optimization (SEO)
Personal media
Social communities
Mass media
8. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Media
Stenography
Ad Tracking
Exit Traffic
9. The shortcuts our brains take when we process information
RON (Run of Network)
Cookie
Social media
Cognitive bias
10. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Core games
Word of mouse
Recommendations and referrals
Milieu
11. Refers to the process social media users undergo to categorize content according to their own folksonomy
Aggregator
Meta Tag
Tagging
FTP (file transfer protocol)
12. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Marketing Qualified Lead (MQL)
Giveaway hook
Bases of social power
Wikis
13. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Social customer relationship management (crm)
Bases of social power
Digital native
Level of participation
14. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Scalability
Filler content
Cost Per Thousand (CPM)
Action games
15. Method of game play:
Scalability
Genre
When we are more likely to conform
Social customer relationship management (crm)
16. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Social shopping
Demographics
Click-Through-Rate (CTR)
Tags
17. Host content but also typically feature video - photo etc. other than text
URL Tracking
Benefits of engaging with your customers through online social channels
Media Sharing sites
Earned media
18. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Best practices to leverage social reviews and ratings
FTP (file transfer protocol)
Perpetual beta
Pay-Per-Inclusion
19. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Above The Fold
Cost Per Click (CPC)
Earned media
Role playing games
20. Attempt to depict real world sitiuations
AJAX (Asynchronous Java Script and XML)
Adsense
Social communities
Simulation games
21. Attention - Interest - Desire - and Action
Meme
Social games
AIDA
Cost Per Action (CPA)
22. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Pay-Per-Lead
Direct Response
Web 2.0
In game immersive advertising
23. The term used when people have clicked on or viewed a web page.
Web 2.0
Page View
Demographics
Blogs
24. This ad buying option places ads on several networked websites.
RON (Run of Network)
Culture of participation
Spider
Handle squatting
25. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Role playing games
Culture of participation
Role of social media in the consumer purchase process
Search Engine Optimization (SEO)
26. Save your bookmarks online so they are always available wherever you have online access
Social bookmarking sites
Media Sharing sites
Affinity
Contrary hook
27. Those others view as knowledgeable sources of information
Power users
Strategy games
HTML (HyperText Markup Language)
Meme
28. Media for which you assessed monetary fees
Paid media
Search Engine Marketing (SEM)
Aggregation
Platforms
29. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Buying Cycle
Earned media
Cost Per Action (CPA)
Medium (or channel)
30. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Stenography
Direct Response
Cost Per Action (CPA)
Response Attribution
31. Online word of mouth and very strong influence on consumer decision making
Steps in a shopping decision
Reputation capital
Word of mouse
Social Media Marketing
32. Content that promises something for free
Milieu
Giveaway hook
Word of mouse
Earned media
33. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Social proof
Conversion
Herding behavior
Conformity
34. Content that will entertain
Humor hook
Title linkbaiting
Scalability
Above The Fold
35. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Humor hook
Resource hook
Other referral tools
Stenography
36. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Medium (or channel)
Feed
Ratings
Flagship content
37. Accumulated resources whose value flows to people as a result of their access to others
Perpetual beta
Social capital
Web 2.0
Strategy games
38. Careful crafting of a title that markets the content
Response Attribution
Reach
Digital native
Title linkbaiting
39. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Impression:
Social ads
Other referral tools
Data Hygiene
40. Crosses the boundaries of mass and personal media
Digital native
Social media
Cross Selling
Buying Cycle
41. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Asynchronous interactions
Your social brand
Social Media Marketing
Meme
42. The electronic/online activity of prospects
Pillar content
Interstitial Ads
Digital Body Language
Social customer relationship management (crm)
43. Sets of labels (tags) individuals choose in a way that makes sense to them
Perpetual beta
Folksonomies
Cloud computing
In-game advertising
44. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
FTP (file transfer protocol)
Pay-Per-Lead
Pay-Per-Click
Cross Selling
45. Number of people exposed to your message
Reach
Social ads
Social capital
RON (Run of Network)
46. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
EPV (Earnings Per Visitor)
Marketing Qualified Lead (MQL)
Pay-Per-Impression
Digital Body Language
47. Original cntent that positions the sponsoring entity as a authority
Authority building content
Social proof
Filler content
Reputation capital
48. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Authority building content
URL Tracking
Tags
Product placement
49. Selling an additional category of products/solutions as a result of a customer's original purchase.
Mode
Cross Selling
Aggregation
Social Media Marketing
50. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
AJAX (Asynchronous Java Script and XML)
ASP (Active Server Pages):
Pay-Per-Lead
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