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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
ROS (Run of Site)
Recommendations and referrals
Social Publishing
Meta Tag
2. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Digital Body Language
Organic Search
Hover/Floating Ads
Feed
3. Person who is frequently able to influence others
Cookie
RSS (Really Simple Syndication)
Opinion leader
Tagging
4. The visual nature of the game such as science fiction - fantasy horror and retro
Cost Per Thousand (CPM)
Casual games
Advergaming
Milieu
5. Content that promises something for free
Giveaway hook
Wikis
Outbound Link
Search Engine Marketing (SEM)
6. Avg number of times someone is exposed to your message
Social networking sites
Cost Per Click (CPC)
Title linkbaiting
Frequency
7. The way the game world is experienced
Rich-Media
Research hook
ASP (Active Server Pages):
Mode
8. The use of a digital brand name by someone who does not have legit claim to the name
Adwords
Handle squatting
Your social brand
Above The Fold
9. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Ad Tracking
Other referral tools
Your social brand
Herding behavior
10. Authority building content seminal pieces of work that shape the way people think
Social shopping
Response Attribution
Flagship content
Alternate reality game
11. Occurs when people follow the behaviors of others
Pay-Per-Click
Owned media
Herding behavior
Bases of social power
12. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Churn Rate
Conformity
Click-Through-Rate (CTR)
Mode
13. Refers to situations where consumers interact with others during a shopping event
Social shopping
Expandable Ads
RON (Run of Network)
Opinion leader
14. The hardware systems on which the game is played
Mass media
Platforms
Buying Cycle
Search Engine Optimization (SEO)
15. Means of communication that can reach a large number of individuals
Medium (or channel)
Online Ads/Banner Ads
Skyscraper
Mass media
16. Host content but also typically feature video - photo etc. other than text
AIDA
Level of participation
Media
Media Sharing sites
17. The RSS or Atom feeds used by news aggregators.
Feed
Vehicles
Social bookmarking sites
Marketing Qualified Lead (MQL)
18. Within each medium - marketers can choose these specifically to place a message
Vehicles
Demographics
Pay-Per-Inclusion
Above The Fold
19. Sites with aid in the dissemination of content to an audience:
Social Publishing
Web 2.0
Social media
Social bookmarking sites
20. Paying to acquire leads from an outside party at a set rate or amount per lead.
Feed
Black Hat SEO
Pay-Per-Lead
AIDA
21. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Cost Per Thousand (CPM)
Media
Research hook
RSS (Really Simple Syndication)
22. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Social networking sites
Social Media Marketing
Churn Rate
Rich-Media
23. Uses software to fine tune the offer and build intimacy with the customer
Recommendations and referrals
Social customer relationship management (crm)
Title linkbaiting
Other referral tools
24. Constantly wired in the network - always online
Digital native
Profiling
Aggregator
Organic Search
25. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Buying Cycle
Display ads
Conformity
Page View
26. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Online Ads/Banner Ads
CGI (Common Gateway Interface)
AJAX (Asynchronous Java Script and XML)
Adwords
27. This ad buying option places an ad at various places on one website.
Rich-Media
In game immersive advertising
ROS (Run of Site)
Blogs
28. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Research hook
Taxonomies
Alternate reality game
In game immersive advertising
29. Google's pay-per-click advertiser program.
Adwords
Steps in a shopping decision
Churn Rate
Pillar content
30. Belief that when a lot of people select one option then it must be the right option
Pay-Per-Lead
Core games
Online Ads/Banner Ads
Social proof
31. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Cognitive bias
Exit Traffic
Your social brand
Split-Run
32. Persuades with the opinion or recommendation of an expert in the field
Perpetual beta
Authority
Best practices to leverage social reviews and ratings
Asynchronous interactions
33. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Pay-Per-Click
Meta Tag
Interstitial Ads
When we are more likely to conform
34. May include text graphics video and sound but on a website
Display ads
Meme
Title linkbaiting
Reviews
35. The term used when people have clicked on or viewed a web page.
Adsense
Alternate reality game
Page View
API (Application Programming Interface)
36. Assessments with detailed comments about the object in question
Marketing Qualified Lead (MQL)
Hover/Floating Ads
ROS (Run of Site)
Reviews
37. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Data Hygiene
Cognitive bias
Culture of participation
Tagging
38. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Synchronous interactions
Web 2.0
Word of mouse
Benefits of engaging with your customers through online social channels
39. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Reviews
Social communities
Stenography
Pay-Per-Click
40. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Wikis
Casual games
Data Hygiene
CGI (Common Gateway Interface)
41. Interactive social system that is available to users 24/7
Title linkbaiting
Web 2.0
Cookie
Exit Traffic
42. Channels capable of two way communication on a small scale
Personal media
Pay-Per-Lead
Other referral tools
ROS (Run of Site)
43. When an advertiser pays for their online ad based on the number of views.
Demographics
Pay-Per-Impression
Social bookmarking sites
AIDA
44. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Landing Page
Meta Tag
Stenography
Feed
45. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Different forms of social media
Social Media Marketing
Affinity
Social customer relationship management (crm)
46. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Dynamic Content
Network effect
EPV (Earnings Per Visitor)
47. Careful crafting of a title that markets the content
Dynamic Content
Churn Rate
Title linkbaiting
Social media
48. Content that will entertain
Action games
Unique Visitor
Humor hook
Adwords
49. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Best practices to leverage social reviews and ratings
In-game advertising
Anchor Text
CGI (Common Gateway Interface)
50. Ability of a site to draw repeat visits and to keep people on a site
Site stickiness
Conformity
FTP (file transfer protocol)
Digital native