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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Original cntent that positions the sponsoring entity as a authority






2. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






3. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






4. Content that offers a claim about something of interest






5. Content written with the intent to be helpful to target audience






6. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






7. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






8. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






9. Change in beliefs or actions as a reaction to group pressure (real or imagined)






10. The ability to attribute prospect behavior to the media that triggered the response.






11. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






12. The shortcuts our brains take when we process information






13. Websites that host regularly updated content






14. This ad buying option places ads on several networked websites.






15. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






16. Website measurement that records unique IP addresses as individual visitors.






17. Save your bookmarks online so they are always available wherever you have online access






18. Paying to acquire leads from an outside party at a set rate or amount per lead.






19. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






20. Problem recognition - info search - alternative eval - purchase - post purchase eval






21. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






22. How much activity can a website handle - can it handle times of large visits






23. Oldest venue of social media that are ineractive versions of community bulletin boards






24. Careful crafting of a title that markets the content






25. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






26. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






27. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






28. Share and promote online news






29. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






30. Placement of a branded item in an entertainment property such as a television program - movie - or game.






31. Ads that appear between web pages (before the browser displays a new page).






32. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






33. Classifications that experts create






34. Avg number of times someone is exposed to your message






35. The value added for all users by each individual user






36. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






37. The hardware systems on which the game is played






38. Assessments with detailed comments about the object in question






39. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






40. Media for which you assessed monetary fees






41. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






42. Information that people copy from other sources






43. Cost of advertising based on the number of clicks received.






44. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






45. Media channels the brand controls






46. Persuades with the opinion or recommendation of an expert in the field






47. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






48. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






49. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






50. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.







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