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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content written with the intent to be helpful to target audience
Synchronous interactions
Bases of social power
Resource hook
Landing Page
2. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
AIDA
Social news communities
Media
Share tools
3. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Reputation economy
Ad Tracking
Social communities
Wikis
4. The interface that allows one computer system or application to communicate and exchange data with another.
API (Application Programming Interface)
Share tools
Tags
RSS (Really Simple Syndication)
5. Software that is routinely updated like an app
Perpetual beta
Rich-Media
Cookie
Digital native
6. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Medium (or channel)
Display ads
Your social brand
Digital native
7. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Site stickiness
Role of social media in the consumer purchase process
Earned media
Herding behavior
8. Those that involve expert play to organize and value variables in the game system
Level of participation
Social customer relationship management (crm)
Strategy games
Reputation capital
9. Means of communication that can reach a large number of individuals
Synchronous interactions
Best practices to leverage social reviews and ratings
Mass media
Rich-Media
10. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Response Attribution
Stenography
Media Sharing sites
Online Ads/Banner Ads
11. The RSS or Atom feeds used by news aggregators.
Conversion
Best practices to leverage social reviews and ratings
Profiling
Feed
12. Consumers are happy/ unhappy posting about you with reviews of anysort
Perpetual beta
Adwords
Reputation economy
Action games
13. A link to your website from a different website.
Conversion
Inbound Link
Bases of social power
ROS (Run of Site)
14. Content that refutes an accepted belief
Title linkbaiting
Advergaming
Contrary hook
ROS (Run of Site)
15. Refers to situations where consumers interact with others during a shopping event
Social shopping
Rich-Media
Page View
Opinion leader
16. Uses software to fine tune the offer and build intimacy with the customer
Social networking sites
Handle squatting
Direct Response
Social customer relationship management (crm)
17. Belief that when a lot of people select one option then it must be the right option
Social proof
Online Ads/Banner Ads
Search Engine Marketing (SEM)
Wikis
18. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
When we are more likely to conform
Media
Pillar content
Meta Tag
19. Website measurement that records unique IP addresses as individual visitors.
Research hook
Network effect
Search Engine Marketing (SEM)
Unique Visitor
20. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Meme
Search Engine Marketing (SEM)
Social Commerce
Cognitive bias
21. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Title linkbaiting
Earned media
Social Commerce
Social networking sites
22. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
RON (Run of Network)
Dynamic Content
Social capital
AIDA
23. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
When we are more likely to conform
Social proof
EPV (Earnings Per Visitor)
Search Engine Marketing (SEM)
24. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Search Engine Marketing (SEM)
Response Attribution
Adsense
API (Application Programming Interface)
25. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Unique Visitor
Ratings
Forums
Click-Through-Rate (CTR)
26. Sites with aid in the dissemination of content to an audience:
Platforms
Cross Selling
Social Publishing
Benefits of engaging with your customers through online social channels
27. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Buying Cycle
Exit Traffic
Recommendations and referrals
Response Attribution
28. The hardware systems on which the game is played
Platforms
RSS (Really Simple Syndication)
Digital native
Herding behavior
29. Typically educational content that readers use over time - save and share
Pay-Per-Lead
Search Engine Marketing (SEM)
Pillar content
Contrary hook
30. Media for which you assessed monetary fees
Reputation capital
Paid media
Forums
Owned media
31. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Conformity
Humor hook
Anchor Text
Contrary hook
32. Channels capable of two way communication on a small scale
Cognitive bias
Research hook
Other referral tools
Personal media
33. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Benefits of engaging with your customers through online social channels
Exit Traffic
ASP (Active Server Pages):
Adwords
34. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Authority
Social communities
Casual games
Social proof
35. Number of people exposed to your message
Impression:
Reach
Network effect
Conversion
36. The visible - clickable text in a hyperlink typically used to indicate subject matter.
ASP (Active Server Pages):
Reviews
Anchor Text
Cost Per Action (CPA)
37. The electronic/online activity of prospects
Digital Body Language
Milieu
Organic Search
Impression:
38. The value added for all users by each individual user
Core games
Network effect
Inbound Link
Personal media
39. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Pay-Per-Click
Cookie
Online Ads/Banner Ads
Split-Run
40. The exposure of a clickable ad on a website to one individual person.
Reach
Opinion leader
URL Tracking
Impression:
41. Attention - Interest - Desire - and Action
Milieu
AIDA
Organic Search
Adsense
42. Host content but also typically feature video - photo etc. other than text
Media Sharing sites
Impression:
Action games
Click-Through-Rate (CTR)
43. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
Giveaway hook
Personal media
Cost Per Click (CPC)
44. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
Power users
Research hook
Core games
45. Interactive social system that is available to users 24/7
In game immersive advertising
Ad Serving
Mode
Web 2.0
46. Occurs when people follow the behaviors of others
Hover/Floating Ads
Owned media
Organic Search
Herding behavior
47. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Filler content
Buying Cycle
Demographics
Social networking sites
48. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Social capital
Genre
Organic Search
Cost Per Click (CPC)
49. A link that leads people to a different website from the one they are visiting.
Role playing games
Network effect
Forums
Outbound Link
50. A web-based tool or desktop application that collects syndicated content.
In-game advertising
Page View
Aggregator
Other referral tools