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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






2. Original cntent that positions the sponsoring entity as a authority






3. Persuades with the opinion or recommendation of an expert in the field






4. Host content but also typically feature video - photo etc. other than text






5. A means of communication






6. Authority building content seminal pieces of work that shape the way people think






7. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






8. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






9. The ability to freely interact with other people and companies; open access to venues that allow users to share content






10. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






11. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






12. Placement of a branded item in an entertainment property such as a television program - movie - or game.






13. This ad buying option places an ad at various places on one website.






14. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






15. The electronic/online activity of prospects






16. Handle: your user name in a social community






17. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






18. Content that promises something for free






19. Do not require all participants to immediately respond






20. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






21. The coding language used to create and link together documents and files on the internet.






22. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






23. Means of communication that can reach a large number of individuals






24. A web-based tool or desktop application that collects syndicated content.






25. Sites with aid in the dissemination of content to an audience:






26. Attempt to depict real world sitiuations






27. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






28. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






29. Typically educational content that readers use over time - save and share






30. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






31. Content that refutes an accepted belief






32. The way the game world is experienced






33. Sets of labels (tags) individuals choose in a way that makes sense to them






34. The hardware systems on which the game is played






35. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






36. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






37. Those others view as knowledgeable sources of information






38. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






39. Website measurement that records unique IP addresses as individual visitors.






40. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






41. May include text graphics video and sound but on a website






42. Acronym representing a way to create real-time Web applications.






43. Number of people exposed to your message






44. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






45. Belief that when a lot of people select one option then it must be the right option






46. Occurs when people follow the behaviors of others






47. Selling an additional category of products/solutions as a result of a customer's original purchase.






48. Constantly wired in the network - always online






49. Media channels the brand controls






50. Those that involve expert play to organize and value variables in the game system







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