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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Meme
Forums
Social proof
Social media
2. Games in which the players play a character role with the goal of completing a mission
Role playing games
CGI (Common Gateway Interface)
Tags
Online Ads/Banner Ads
3. The electronic/online activity of prospects
Reach
Affinity
Cost Per Thousand (CPM)
Digital Body Language
4. Occurs when people follow the behaviors of others
Unique Visitor
Other referral tools
Herding behavior
Aggregator
5. This ad buying option places an ad at various places on one website.
Other referral tools
Media Sharing sites
Different forms of social media
ROS (Run of Site)
6. Save your bookmarks online so they are always available wherever you have online access
Social bookmarking sites
In-game advertising
Expandable Ads
Impression:
7. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Cost Per Click (CPC)
Milieu
CGI (Common Gateway Interface)
Simulation games
8. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Recommendations and referrals
Owned media
Demographics
Feed
9. The shortcuts our brains take when we process information
Cognitive bias
ASP (Active Server Pages):
Aggregation
Action games
10. Content that will entertain
Humor hook
Buying Cycle
Display ads
Organic Search
11. Scores that people acting in the role of critics assign to something as an indicator
Cross Selling
Earned media
Ratings
Direct Response
12. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
RSS (Really Simple Syndication)
Social Publishing
Churn Rate
Reach
13. Website measurement that records unique IP addresses as individual visitors.
Unique Visitor
Bases of social power
Ratings
Research hook
14. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Stenography
Casual games
Milieu
Simulation games
15. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Role of social media in the consumer purchase process
Social media
Social proof
Contrary hook
16. Assessments with detailed comments about the object in question
Reviews
Social shopping
Data Hygiene
Handle squatting
17. Avg number of times someone is exposed to your message
Perpetual beta
Social news communities
Handle squatting
Frequency
18. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Perpetual beta
In game immersive advertising
Online Ads/Banner Ads
Display ads
19. Oldest venue of social media that are ineractive versions of community bulletin boards
Taxonomies
Display ads
Forums
Stenography
20. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Cost Per Click (CPC)
Resource hook
Social Commerce
Media Sharing sites
21. Online word of mouth and very strong influence on consumer decision making
Genre
Scalability
In-game advertising
Word of mouse
22. The RSS or Atom feeds used by news aggregators.
Search Engine Marketing (SEM)
Feed
Meme
Mass media
23. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Pay-Per-Click
Authority
Conversion
Tags
24. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
In-game advertising
Pay-Per-Click
Black Hat SEO
Ad Serving
25. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Bases of social power
Organic Search
Impression:
Blogs
26. When an advertiser pays for their online ad based on the number of views.
Reach
Dynamic Content
Pay-Per-Impression
Ad Serving
27. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Ratings
Reviews
Aggregation
Social networking sites
28. A means of communication
Recommendations and referrals
Best practices to leverage social reviews and ratings
Steps in a shopping decision
Media
29. Interactive social system that is available to users 24/7
Medium (or channel)
Web 2.0
Handle squatting
AJAX (Asynchronous Java Script and XML)
30. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Click-Through-Rate (CTR)
Cost Per Action (CPA)
Flagship content
Social customer relationship management (crm)
31. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Buying Cycle
Folksonomies
Exit Traffic
EPV (Earnings Per Visitor)
32. The way the game world is experienced
Mode
Title linkbaiting
Benefits of engaging with your customers through online social channels
Direct Response
33. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
HTML (HyperText Markup Language)
Adsense
EPV (Earnings Per Visitor)
Milieu
34. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Paid media
Interstitial Ads
Split-Run
CGI (Common Gateway Interface)
35. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Product placement
Split-Run
Best practices to leverage social reviews and ratings
Authority
36. Channels capable of two way communication on a small scale
Ratings
Personal media
Steps in a shopping decision
Cross Selling
37. Attention - Interest - Desire - and Action
Above The Fold
AIDA
Platforms
URL Tracking
38. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
Adwords
Profiling
Cookie
39. Refers to situations where consumers interact with others during a shopping event
Paid media
Social shopping
Meme
Aggregator
40. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Interstitial Ads
Social media
Share tools
Handle squatting
41. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Social media
Cost Per Thousand (CPM)
Medium (or channel)
Genre
42. Those others view as knowledgeable sources of information
Role playing games
Power users
Meme
Reputation capital
43. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
In game immersive advertising
Social Publishing
Above The Fold
Interstitial Ads
44. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Ad Tracking
Ad Serving
Taxonomies
Media
45. The visual nature of the game such as science fiction - fantasy horror and retro
Title linkbaiting
Your social brand
Social media
Milieu
46. Consumers are happy/ unhappy posting about you with reviews of anysort
Action games
Skyscraper
Perpetual beta
Reputation economy
47. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Conformity
Level of participation
FTP (file transfer protocol)
Filler content
48. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Different forms of social media
Social customer relationship management (crm)
Social Media Marketing
Other referral tools
49. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Dynamic Content
Pay-Per-Lead
Advergaming
Humor hook
50. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Social Media Marketing
Earned media
Response Attribution
ASP (Active Server Pages):