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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The process by which display ads get placed on websites.






2. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






3. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






4. Information that people copy from other sources






5. The degree to which the data in a database is accurate and consistent according to a data model and data type.






6. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






7. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






8. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






9. Those that involve expert play to organize and value variables in the game system






10. Consumers are happy/ unhappy posting about you with reviews of anysort






11. The hardware systems on which the game is played






12. Belief that when a lot of people select one option then it must be the right option






13. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






14. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






15. Website measurement that records unique IP addresses as individual visitors.






16. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






17. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






18. Original cntent that positions the sponsoring entity as a authority






19. Content written with the intent to be helpful to target audience






20. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






21. Placement of a branded item in an entertainment property such as a television program - movie - or game.






22. Handle: your user name in a social community






23. Content that offers a claim about something of interest






24. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






25. Require a great time investment are highly immersive and demand advance skill






26. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






27. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






28. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






29. Sites with aid in the dissemination of content to an audience:






30. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






31. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






32. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






33. Do not require all participants to immediately respond






34. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






35. Sets of labels (tags) individuals choose in a way that makes sense to them






36. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






37. Websites that host regularly updated content






38. Google's pay-per-click advertiser program.






39. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






40. Those others view as knowledgeable sources of information






41. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






42. The value added for all users by each individual user






43. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






44. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






45. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






46. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






47. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






48. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






49. Crosses the boundaries of mass and personal media






50. Persuades with the opinion or recommendation of an expert in the field