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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Crosses the boundaries of mass and personal media






2. Ads that appear between web pages (before the browser displays a new page).






3. The hardware systems on which the game is played






4. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






5. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






6. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






7. Refers to situations where consumers interact with others during a shopping event






8. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






9. Oldest venue of social media that are ineractive versions of community bulletin boards






10. The process by which display ads get placed on websites.






11. Accumulated resources whose value flows to people as a result of their access to others






12. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






13. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






14. Anything that involves delivering hosted services online






15. Sets of labels (tags) individuals choose in a way that makes sense to them






16. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






17. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






18. The ability to attribute prospect behavior to the media that triggered the response.






19. Original cntent that positions the sponsoring entity as a authority






20. A web-based tool or desktop application that collects syndicated content.






21. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






22. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






23. Ability of a site to draw repeat visits and to keep people on a site






24. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






25. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






26. Attention - Interest - Desire - and Action






27. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






28. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






29. Change in beliefs or actions as a reaction to group pressure (real or imagined)






30. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






31. The visible - clickable text in a hyperlink typically used to indicate subject matter.






32. Within each medium - marketers can choose these specifically to place a message






33. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






34. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






35. Those that involve expert play to organize and value variables in the game system






36. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






37. A link to your website from a different website.






38. Interactive social system that is available to users 24/7






39. This ad buying option places an ad at various places on one website.






40. Constantly wired in the network - always online






41. A means of communication






42. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






43. Content that refutes an accepted belief






44. Google's pay-per-click advertiser program.






45. When an advertiser pays for their online ad based on the number of views.






46. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






47. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






48. The use of a digital brand name by someone who does not have legit claim to the name






49. Performative in that the player chooses an action that the game executes






50. The shortcuts our brains take when we process information







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