Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






2. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






3. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






4. The visual nature of the game such as science fiction - fantasy horror and retro






5. Website measurement that records unique IP addresses as individual visitors.






6. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






7. Uses software to fine tune the offer and build intimacy with the customer






8. How much activity can a website handle - can it handle times of large visits






9. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






10. Attention - Interest - Desire - and Action






11. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






12. The hardware systems on which the game is played






13. The term used when people have clicked on or viewed a web page.






14. Consumers are happy/ unhappy posting about you with reviews of anysort






15. Problem recognition - info search - alternative eval - purchase - post purchase eval






16. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






17. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






18. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






19. The interface that allows one computer system or application to communicate and exchange data with another.






20. May include text graphics video and sound but on a website






21. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






22. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






23. Host content but also typically feature video - photo etc. other than text






24. Google's pay-per-click advertiser program.






25. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






26. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






27. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






28. The ability to freely interact with other people and companies; open access to venues that allow users to share content






29. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






30. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






31. Sites with aid in the dissemination of content to an audience:






32. Channels capable of two way communication on a small scale






33. The visible - clickable text in a hyperlink typically used to indicate subject matter.






34. Placement of a branded item in an entertainment property such as a television program - movie - or game.






35. The shortcuts our brains take when we process information






36. Software that is routinely updated like an app






37. Performative in that the player chooses an action that the game executes






38. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






39. The RSS or Atom feeds used by news aggregators.






40. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






41. This ad buying option places an ad at various places on one website.






42. Handle: your user name in a social community






43. The use of a digital brand name by someone who does not have legit claim to the name






44. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






45. Ability of a site to draw repeat visits and to keep people on a site






46. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






47. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






48. A means of communication






49. Authority building content seminal pieces of work that shape the way people think






50. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -