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Test your basic knowledge |
Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Means of communication that can reach a large number of individuals
Cost Per Thousand (CPM)
Ad Serving
Genre
Mass media
2. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Media
Rich-Media
Aggregator
Digital native
3. Scores that people acting in the role of critics assign to something as an indicator
Media
Ratings
Pay-Per-Inclusion
Social media
4. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
In-game advertising
Response Attribution
Vehicles
Cookie
5. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Reputation economy
Filler content
Bases of social power
Outbound Link
6. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Expandable Ads
In game immersive advertising
Hover/Floating Ads
Social proof
7. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Alternate reality game
Social games
Meme
Cost Per Action (CPA)
8. Do not require all participants to immediately respond
Platforms
Search Engine Optimization (SEO)
Advergaming
Asynchronous interactions
9. Persuades with the opinion or recommendation of an expert in the field
Authority
Feed
Benefits of engaging with your customers through online social channels
Synchronous interactions
10. Sites with aid in the dissemination of content to an audience:
Above The Fold
Social Publishing
Social bookmarking sites
Outbound Link
11. Method of game play:
Conformity
Genre
Marketing Qualified Lead (MQL)
Herding behavior
12. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Steps in a shopping decision
Forums
Above The Fold
Social Commerce
13. The value added for all users by each individual user
Social news communities
Churn Rate
Simulation games
Network effect
14. Media channels beyond the control of the company (word of mouth)
Product placement
Advergaming
Medium (or channel)
Earned media
15. Ads that appear between web pages (before the browser displays a new page).
Digital Body Language
Interstitial Ads
Social customer relationship management (crm)
Strategy games
16. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Social media
Taxonomies
Role of social media in the consumer purchase process
Unique Visitor
17. Acronym representing a way to create real-time Web applications.
Direct Response
Meta Tag
Alternate reality game
AJAX (Asynchronous Java Script and XML)
18. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social capital
Mode
Black Hat SEO
Social media
19. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
RON (Run of Network)
Response Attribution
Recommendations and referrals
Herding behavior
20. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Skyscraper
Rich-Media
Ratings
21. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Unique Visitor
Share tools
Aggregation
Advergaming
22. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Search Engine Marketing (SEM)
Taxonomies
Cross Selling
Simulation games
23. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Title linkbaiting
Your social brand
Meme
Mass media
24. Problem recognition - info search - alternative eval - purchase - post purchase eval
Steps in a shopping decision
Social media
Media Sharing sites
Social networking sites
25. The use of a digital brand name by someone who does not have legit claim to the name
Click-Through-Rate (CTR)
Media
Social Publishing
Handle squatting
26. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Marketing Qualified Lead (MQL)
Benefits of engaging with your customers through online social channels
Folksonomies
Ad Serving
27. Constantly wired in the network - always online
Cross Selling
Digital native
Conversion
Response Attribution
28. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Profiling
Anchor Text
Split-Run
Adsense
29. The shortcuts our brains take when we process information
Online Ads/Banner Ads
Cognitive bias
Spider
Giveaway hook
30. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Wikis
Tags
Authority
Pay-Per-Lead
31. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
Asynchronous interactions
Affinity
Perpetual beta
32. Original cntent that positions the sponsoring entity as a authority
Social networking sites
Cost Per Action (CPA)
Authority building content
Platforms
33. Attempt to depict real world sitiuations
Ratings
Simulation games
Level of participation
RSS (Really Simple Syndication)
34. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Expandable Ads
In game immersive advertising
AJAX (Asynchronous Java Script and XML)
Wikis
35. Online word of mouth and very strong influence on consumer decision making
Asynchronous interactions
Reviews
Feed
Word of mouse
36. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Strategy games
Network effect
Exit Traffic
Share tools
37. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Alternate reality game
Flagship content
RSS (Really Simple Syndication)
Social ads
38. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Other referral tools
Hover/Floating Ads
Asynchronous interactions
Adsense
39. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
HTML (HyperText Markup Language)
Social media
Direct Response
Title linkbaiting
40. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Social capital
Wikis
In game immersive advertising
Dynamic Content
41. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Feed
Flagship content
Expandable Ads
Word of mouse
42. Uses software to fine tune the offer and build intimacy with the customer
Social games
Social customer relationship management (crm)
Culture of participation
Response Attribution
43. Oldest venue of social media that are ineractive versions of community bulletin boards
Ratings
Pay-Per-Click
Forums
Churn Rate
44. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Social networking sites
Mode
Filler content
CGI (Common Gateway Interface)
45. A link to your website from a different website.
Inbound Link
Cookie
Marketing Qualified Lead (MQL)
Paid media
46. Refers to the process social media users undergo to categorize content according to their own folksonomy
Reputation economy
Conformity
Title linkbaiting
Tagging
47. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Owned media
Level of participation
HTML (HyperText Markup Language)
In-game advertising
48. Save your bookmarks online so they are always available wherever you have online access
Flagship content
Social bookmarking sites
Exit Traffic
Power users
49. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Strategy games
Online Ads/Banner Ads
Stenography
Dynamic Content
50. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Cost Per Thousand (CPM)
Platforms
Social ads
When we are more likely to conform
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