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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






2. The visual nature of the game such as science fiction - fantasy horror and retro






3. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






4. Authority building content seminal pieces of work that shape the way people think






5. Selling an additional category of products/solutions as a result of a customer's original purchase.






6. Those others view as knowledgeable sources of information






7. Careful crafting of a title that markets the content






8. The visible - clickable text in a hyperlink typically used to indicate subject matter.






9. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






10. Number of people exposed to your message






11. Content that will entertain






12. Change in beliefs or actions as a reaction to group pressure (real or imagined)






13. This ad buying option places an ad at various places on one website.






14. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






15. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






16. Cost of advertising based on the number of clicks received.






17. Constantly wired in the network - always online






18. A web-based tool or desktop application that collects syndicated content.






19. Occurs when people follow the behaviors of others






20. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






21. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






22. The exposure of a clickable ad on a website to one individual person.






23. Information that people copy from other sources






24. Automated software that combs through web sites to index web pages for search engines.






25. The means by which files are transferred from your computer directly to your website.






26. Content that refutes an accepted belief






27. Those that involve expert play to organize and value variables in the game system






28. Person who is frequently able to influence others






29. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






30. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






31. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






32. Do not require all participants to immediately respond






33. Original cntent that positions the sponsoring entity as a authority






34. The ability to attribute prospect behavior to the media that triggered the response.






35. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






36. Accumulated resources whose value flows to people as a result of their access to others






37. The electronic/online activity of prospects






38. The way the game world is experienced






39. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






40. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






41. The interface that allows one computer system or application to communicate and exchange data with another.






42. Attempt to depict real world sitiuations






43. Typically educational content that readers use over time - save and share






44. Assessments with detailed comments about the object in question






45. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






46. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






47. Oldest venue of social media that are ineractive versions of community bulletin boards






48. Crosses the boundaries of mass and personal media






49. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






50. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






Can you answer 50 questions in 15 minutes?



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