Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media channels beyond the control of the company (word of mouth)






2. The term used when people have clicked on or viewed a web page.






3. Sites with aid in the dissemination of content to an audience:






4. When an advertiser pays for their online ad based on the number of views.






5. The way the game world is experienced






6. Avg number of times someone is exposed to your message






7. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






8. Problem recognition - info search - alternative eval - purchase - post purchase eval






9. Within each medium - marketers can choose these specifically to place a message






10. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






11. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






12. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






13. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






14. Typically educational content that readers use over time - save and share






15. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






16. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






17. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






18. Person who is frequently able to influence others






19. The exposure of a clickable ad on a website to one individual person.






20. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






21. Attempt to depict real world sitiuations






22. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






23. Accumulated resources whose value flows to people as a result of their access to others






24. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






25. Acronym representing a way to create real-time Web applications.






26. Oldest venue of social media that are ineractive versions of community bulletin boards






27. This ad buying option places ads on several networked websites.






28. The RSS or Atom feeds used by news aggregators.






29. Constantly wired in the network - always online






30. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






31. Online word of mouth and very strong influence on consumer decision making






32. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






33. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






34. Uses software to fine tune the offer and build intimacy with the customer






35. The means by which files are transferred from your computer directly to your website.






36. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






37. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






38. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






39. A link that leads people to a different website from the one they are visiting.






40. Scores that people acting in the role of critics assign to something as an indicator






41. Assessments with detailed comments about the object in question






42. Those that involve expert play to organize and value variables in the game system






43. Content that offers a claim about something of interest






44. Interactive social system that is available to users 24/7






45. Refers to situations where consumers interact with others during a shopping event






46. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






47. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






48. Require a great time investment are highly immersive and demand advance skill






49. Automated software that combs through web sites to index web pages for search engines.






50. The use of a digital brand name by someone who does not have legit claim to the name