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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How much activity can a website handle - can it handle times of large visits
Scalability
Network effect
Giveaway hook
Word of mouse
2. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Share tools
Social proof
Media
Anchor Text
3. A means of communication
Other referral tools
Mass media
Title linkbaiting
Media
4. Media channels the brand controls
Social media
Inbound Link
Social networking sites
Owned media
5. Handle: your user name in a social community
Your social brand
Cost Per Action (CPA)
Above The Fold
Casual games
6. Save your bookmarks online so they are always available wherever you have online access
Asynchronous interactions
FTP (file transfer protocol)
Cloud computing
Social bookmarking sites
7. Assessments with detailed comments about the object in question
Asynchronous interactions
Cost Per Click (CPC)
Reviews
Social Commerce
8. Avg number of times someone is exposed to your message
Black Hat SEO
Frequency
Personal media
Authority
9. Software that is routinely updated like an app
Casual games
Perpetual beta
Level of participation
Action games
10. The exposure of a clickable ad on a website to one individual person.
Impression:
Perpetual beta
Different forms of social media
Hover/Floating Ads
11. Person who is frequently able to influence others
Expandable Ads
Pay-Per-Click
Strategy games
Opinion leader
12. Authority building content seminal pieces of work that shape the way people think
Search Engine Optimization (SEO)
Flagship content
Level of participation
Stenography
13. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Tags
Skyscraper
Tagging
Churn Rate
14. The means by which files are transferred from your computer directly to your website.
Reputation economy
Handle squatting
FTP (file transfer protocol)
Social Media Marketing
15. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Media Sharing sites
Different forms of social media
Pay-Per-Impression
When we are more likely to conform
16. Websites that host regularly updated content
FTP (file transfer protocol)
Blogs
Earned media
Impression:
17. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
In game immersive advertising
Perpetual beta
Different forms of social media
Social Commerce
18. Automated software that combs through web sites to index web pages for search engines.
Simulation games
Exit Traffic
Role playing games
Spider
19. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Ad Serving
Research hook
Humor hook
Split-Run
20. Acronym representing a way to create real-time Web applications.
Dynamic Content
Social proof
AJAX (Asynchronous Java Script and XML)
In game immersive advertising
21. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Meme
Demographics
Synchronous interactions
Aggregator
22. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
Pay-Per-Impression
Social communities
Perpetual beta
23. Classifications that experts create
Recommendations and referrals
Taxonomies
When we are more likely to conform
Power users
24. Oldest venue of social media that are ineractive versions of community bulletin boards
Title linkbaiting
Landing Page
Asynchronous interactions
Forums
25. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Direct Response
Social ads
Perpetual beta
Different forms of social media
26. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
FTP (file transfer protocol)
Cost Per Thousand (CPM)
Perpetual beta
Cost Per Action (CPA)
27. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
When we are more likely to conform
Digital native
Social bookmarking sites
Social communities
28. Content that promises something for free
Cost Per Thousand (CPM)
Tags
Giveaway hook
Conformity
29. Ability of a site to draw repeat visits and to keep people on a site
Site stickiness
Impression:
Handle squatting
Mode
30. Interactive social system that is available to users 24/7
Web 2.0
Adsense
Synchronous interactions
Meta Tag
31. Attention - Interest - Desire - and Action
Interstitial Ads
Medium (or channel)
Demographics
AIDA
32. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Conversion
Churn Rate
EPV (Earnings Per Visitor)
Core games
33. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Flagship content
Level of participation
Word of mouse
Strategy games
34. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Display ads
Strategy games
Cloud computing
Alternate reality game
35. Performative in that the player chooses an action that the game executes
Action games
Vehicles
Media
Core games
36. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Aggregation
Forums
Role of social media in the consumer purchase process
Ratings
37. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Online Ads/Banner Ads
Personal media
Social proof
Synchronous interactions
38. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Asynchronous interactions
Bases of social power
Resource hook
Adsense
39. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
CGI (Common Gateway Interface)
AIDA
ROS (Run of Site)
Ad Tracking
40. Crosses the boundaries of mass and personal media
Mass media
Social media
API (Application Programming Interface)
Search Engine Marketing (SEM)
41. Content written with the intent to be helpful to target audience
Digital Body Language
Folksonomies
Resource hook
Social networking sites
42. Website measurement that records unique IP addresses as individual visitors.
Unique Visitor
Tags
Mass media
Social proof
43. Refers to situations where consumers interact with others during a shopping event
Social shopping
Aggregation
Earned media
Alternate reality game
44. Consumers are happy/ unhappy posting about you with reviews of anysort
Reputation economy
Anchor Text
Direct Response
Core games
45. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Reach
Handle squatting
Word of mouse
Reputation capital
46. The visual nature of the game such as science fiction - fantasy horror and retro
Scalability
Casual games
Milieu
Cognitive bias
47. Host content but also typically feature video - photo etc. other than text
Adwords
Benefits of engaging with your customers through online social channels
Action games
Media Sharing sites
48. Means of communication that can reach a large number of individuals
Mass media
Pay-Per-Inclusion
Search Engine Marketing (SEM)
Forums
49. The way the game world is experienced
Profiling
Mode
Action games
Benefits of engaging with your customers through online social channels
50. The ability to attribute prospect behavior to the media that triggered the response.
Pillar content
Response Attribution
Authority
Reputation capital