Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media channels beyond the control of the company (word of mouth)






2. Information that people copy from other sources






3. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






4. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






5. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






6. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






7. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






8. Authority building content seminal pieces of work that shape the way people think






9. Those others view as knowledgeable sources of information






10. Within each medium - marketers can choose these specifically to place a message






11. Crosses the boundaries of mass and personal media






12. Attempt to depict real world sitiuations






13. Host content but also typically feature video - photo etc. other than text






14. Typically educational content that readers use over time - save and share






15. Channels capable of two way communication on a small scale






16. Persuades with the opinion or recommendation of an expert in the field






17. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






18. The exposure of a clickable ad on a website to one individual person.






19. Problem recognition - info search - alternative eval - purchase - post purchase eval






20. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






21. Means of communication that can reach a large number of individuals






22. Automated software that combs through web sites to index web pages for search engines.






23. Change in beliefs or actions as a reaction to group pressure (real or imagined)






24. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






25. The value added for all users by each individual user






26. Google's pay-per-click advertiser program.






27. Cost of advertising based on the number of clicks received.






28. Uses software to fine tune the offer and build intimacy with the customer






29. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






30. Handle: your user name in a social community






31. Websites that host regularly updated content






32. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






33. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






34. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






35. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






36. Interactive social system that is available to users 24/7






37. The interface that allows one computer system or application to communicate and exchange data with another.






38. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






39. Person who is frequently able to influence others






40. The degree to which the data in a database is accurate and consistent according to a data model and data type.






41. Content that refutes an accepted belief






42. Ability of a site to draw repeat visits and to keep people on a site






43. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






44. Original cntent that positions the sponsoring entity as a authority






45. Occurs when people follow the behaviors of others






46. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






47. Refers to situations where consumers interact with others during a shopping event






48. Paying to acquire leads from an outside party at a set rate or amount per lead.






49. Careful crafting of a title that markets the content






50. Online word of mouth and very strong influence on consumer decision making