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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






2. Refers to situations where consumers interact with others during a shopping event






3. Problem recognition - info search - alternative eval - purchase - post purchase eval






4. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






5. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






6. Scores that people acting in the role of critics assign to something as an indicator






7. Method of game play:






8. Assessments with detailed comments about the object in question






9. Save your bookmarks online so they are always available wherever you have online access






10. Person who is frequently able to influence others






11. Ability of a site to draw repeat visits and to keep people on a site






12. Sets of labels (tags) individuals choose in a way that makes sense to them






13. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






14. The degree to which the data in a database is accurate and consistent according to a data model and data type.






15. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






16. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






17. The way the game world is experienced






18. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






19. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






20. Cost of advertising based on the number of clicks received.






21. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






22. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






23. Placement of a branded item in an entertainment property such as a television program - movie - or game.






24. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






25. The interface that allows one computer system or application to communicate and exchange data with another.






26. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






27. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






28. Within each medium - marketers can choose these specifically to place a message






29. Accumulated resources whose value flows to people as a result of their access to others






30. A link that leads people to a different website from the one they are visiting.






31. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






32. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






33. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






34. Media channels the brand controls






35. A means of communication






36. The RSS or Atom feeds used by news aggregators.






37. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






38. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






39. Attempt to depict real world sitiuations






40. Oldest venue of social media that are ineractive versions of community bulletin boards






41. The use of a digital brand name by someone who does not have legit claim to the name






42. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






43. Constantly wired in the network - always online






44. Refers to the process social media users undergo to categorize content according to their own folksonomy






45. Share and promote online news






46. The ability to freely interact with other people and companies; open access to venues that allow users to share content






47. Host content but also typically feature video - photo etc. other than text






48. Websites that host regularly updated content






49. The ability to attribute prospect behavior to the media that triggered the response.






50. How much activity can a website handle - can it handle times of large visits