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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Authority building content
Conformity
Forums
Platforms
2. May include text graphics video and sound but on a website
Conversion
Title linkbaiting
Cross Selling
Display ads
3. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Best practices to leverage social reviews and ratings
Outbound Link
Search Engine Optimization (SEO)
Conversion
4. Person who is frequently able to influence others
Opinion leader
Taxonomies
Level of participation
Culture of participation
5. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Skyscraper
Social media
In game immersive advertising
Social customer relationship management (crm)
6. The visual nature of the game such as science fiction - fantasy horror and retro
Ad Serving
Aggregation
Cross Selling
Milieu
7. Method of game play:
Role playing games
Reach
Genre
Skyscraper
8. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Meme
URL Tracking
RSS (Really Simple Syndication)
Network effect
9. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Product placement
Churn Rate
Unique Visitor
Online Ads/Banner Ads
10. Refers to the process social media users undergo to categorize content according to their own folksonomy
Tagging
Interstitial Ads
Wikis
Ad Serving
11. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Digital native
Affinity
Above The Fold
Profiling
12. Acronym representing a way to create real-time Web applications.
Cookie
Bases of social power
Ratings
AJAX (Asynchronous Java Script and XML)
13. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Level of participation
Impression:
Page View
Personal media
14. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
HTML (HyperText Markup Language)
Mass media
Landing Page
URL Tracking
15. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Profiling
Social ads
Role playing games
Cost Per Thousand (CPM)
16. A means of communication
Media
Advergaming
Ad Serving
Taxonomies
17. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Ratings
Skyscraper
Best practices to leverage social reviews and ratings
Interstitial Ads
18. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Advergaming
In-game advertising
Reviews
Opinion leader
19. A link that leads people to a different website from the one they are visiting.
Mass media
Outbound Link
Digital Body Language
Paid media
20. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Word of mouse
CGI (Common Gateway Interface)
Other referral tools
Social Publishing
21. Oldest venue of social media that are ineractive versions of community bulletin boards
Product placement
Forums
Pay-Per-Lead
Folksonomies
22. Occurs when people follow the behaviors of others
Herding behavior
RON (Run of Network)
Reach
Display ads
23. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Reach
Site stickiness
Black Hat SEO
Scalability
24. Within each medium - marketers can choose these specifically to place a message
Cost Per Action (CPA)
Herding behavior
Vehicles
Title linkbaiting
25. Classifications that experts create
Page View
Taxonomies
Stenography
Media Sharing sites
26. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Other referral tools
Pillar content
Scalability
Outbound Link
27. Attempt to depict real world sitiuations
Folksonomies
Simulation games
Alternate reality game
Cost Per Thousand (CPM)
28. Interactive social system that is available to users 24/7
Web 2.0
Social games
Strategy games
When we are more likely to conform
29. Constantly wired in the network - always online
Spider
Taxonomies
Digital native
Social news communities
30. Ability of a site to draw repeat visits and to keep people on a site
ROS (Run of Site)
Reputation capital
Interstitial Ads
Site stickiness
31. The shortcuts our brains take when we process information
Dynamic Content
Cognitive bias
Social proof
Social Publishing
32. Careful crafting of a title that markets the content
Casual games
Title linkbaiting
Adsense
Vehicles
33. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
Churn Rate
Flagship content
Feed
34. Selling an additional category of products/solutions as a result of a customer's original purchase.
Cross Selling
Digital Body Language
Core games
Web 2.0
35. Persuades with the opinion or recommendation of an expert in the field
Online Ads/Banner Ads
When we are more likely to conform
Authority
Social ads
36. A link to your website from a different website.
Social shopping
Social communities
Inbound Link
Social games
37. Media for which you assessed monetary fees
Social capital
Social Commerce
Social proof
Paid media
38. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Black Hat SEO
Humor hook
Affinity
Role of social media in the consumer purchase process
39. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Ratings
Blogs
Share tools
Hover/Floating Ads
40. The ability to attribute prospect behavior to the media that triggered the response.
Media Sharing sites
Benefits of engaging with your customers through online social channels
Response Attribution
Role of social media in the consumer purchase process
41. When an advertiser pays for their online ad based on the number of views.
Pay-Per-Impression
Blogs
Scalability
Platforms
42. The hardware systems on which the game is played
Platforms
Milieu
Humor hook
Cost Per Action (CPA)
43. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Blogs
Hover/Floating Ads
Social media
Steps in a shopping decision
44. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Role playing games
Core games
Social games
Spider
45. Problem recognition - info search - alternative eval - purchase - post purchase eval
Other referral tools
Share tools
Steps in a shopping decision
Above The Fold
46. Websites that host regularly updated content
Network effect
Blogs
Media
Synchronous interactions
47. The RSS or Atom feeds used by news aggregators.
In game immersive advertising
Contrary hook
Frequency
Feed
48. Require a great time investment are highly immersive and demand advance skill
Reputation economy
Core games
Cost Per Click (CPC)
Flagship content
49. Means of communication that can reach a large number of individuals
Milieu
In-game advertising
Mass media
Landing Page
50. Crosses the boundaries of mass and personal media
Social media
Ratings
Display ads
Role of social media in the consumer purchase process