Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






2. Occurs when people follow the behaviors of others






3. This ad buying option places an ad at various places on one website.






4. Attempt to depict real world sitiuations






5. Websites that host regularly updated content






6. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






7. Anything that involves delivering hosted services online






8. The shortcuts our brains take when we process information






9. When an advertiser pays for their online ad based on the number of views.






10. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






11. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






12. Uses software to fine tune the offer and build intimacy with the customer






13. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






14. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






15. Refers to the process social media users undergo to categorize content according to their own folksonomy






16. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






17. Selling an additional category of products/solutions as a result of a customer's original purchase.






18. Accumulated resources whose value flows to people as a result of their access to others






19. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






20. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






21. Scores that people acting in the role of critics assign to something as an indicator






22. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






23. Host content but also typically feature video - photo etc. other than text






24. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






25. Interactive social system that is available to users 24/7






26. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






27. Save your bookmarks online so they are always available wherever you have online access






28. How much activity can a website handle - can it handle times of large visits






29. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






30. Avg number of times someone is exposed to your message






31. Crosses the boundaries of mass and personal media






32. Method of game play:






33. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






34. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






35. Belief that when a lot of people select one option then it must be the right option






36. Those that involve expert play to organize and value variables in the game system






37. Typically educational content that readers use over time - save and share






38. Handle: your user name in a social community






39. The use of a digital brand name by someone who does not have legit claim to the name






40. Constantly wired in the network - always online






41. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






42. A link that leads people to a different website from the one they are visiting.






43. A web-based tool or desktop application that collects syndicated content.






44. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






45. Do not require all participants to immediately respond






46. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






47. Attention - Interest - Desire - and Action






48. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






49. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






50. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand