Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






2. Information that people copy from other sources






3. Typically educational content that readers use over time - save and share






4. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






5. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






6. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






7. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






8. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






9. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






10. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






11. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






12. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






13. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






14. A link that leads people to a different website from the one they are visiting.






15. The ability to attribute prospect behavior to the media that triggered the response.






16. Consumers are happy/ unhappy posting about you with reviews of anysort






17. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






18. The value added for all users by each individual user






19. The electronic/online activity of prospects






20. Content written with the intent to be helpful to target audience






21. Placement of a branded item in an entertainment property such as a television program - movie - or game.






22. Problem recognition - info search - alternative eval - purchase - post purchase eval






23. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






24. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






25. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






26. The coding language used to create and link together documents and files on the internet.






27. Occurs when people follow the behaviors of others






28. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






29. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






30. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






31. Means of communication that can reach a large number of individuals






32. Sets of labels (tags) individuals choose in a way that makes sense to them






33. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






34. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






35. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






36. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






37. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






38. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






39. Content that refutes an accepted belief






40. Number of people exposed to your message






41. The term used when people have clicked on or viewed a web page.






42. Automated software that combs through web sites to index web pages for search engines.






43. Content that offers a claim about something of interest






44. Online word of mouth and very strong influence on consumer decision making






45. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






46. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






47. Media channels beyond the control of the company (word of mouth)






48. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






49. The degree to which the data in a database is accurate and consistent according to a data model and data type.






50. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.