Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement of a branded item in an entertainment property such as a television program - movie - or game.






2. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






3. The ability to freely interact with other people and companies; open access to venues that allow users to share content






4. Attempt to depict real world sitiuations






5. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






6. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






7. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






8. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






9. Online word of mouth and very strong influence on consumer decision making






10. Avg number of times someone is exposed to your message






11. This ad buying option places ads on several networked websites.






12. Typically educational content that readers use over time - save and share






13. Channels capable of two way communication on a small scale






14. Occur in real time






15. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






16. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






17. Refers to the process social media users undergo to categorize content according to their own folksonomy






18. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






19. Content written with the intent to be helpful to target audience






20. Content that refutes an accepted belief






21. Content that offers a claim about something of interest






22. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






23. Means of communication that can reach a large number of individuals






24. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






25. Careful crafting of a title that markets the content






26. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






27. The hardware systems on which the game is played






28. Media for which you assessed monetary fees






29. Google's pay-per-click advertiser program.






30. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






31. Ads that appear between web pages (before the browser displays a new page).






32. Attention - Interest - Desire - and Action






33. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






34. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






35. The coding language used to create and link together documents and files on the internet.






36. Handle: your user name in a social community






37. Host content but also typically feature video - photo etc. other than text






38. Method of game play:






39. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






40. This ad buying option places an ad at various places on one website.






41. Content that will entertain






42. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






43. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






44. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






45. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






46. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






47. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






48. The exposure of a clickable ad on a website to one individual person.






49. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






50. Anything that involves delivering hosted services online