Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






2. Ads that appear between web pages (before the browser displays a new page).






3. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






4. Ability of a site to draw repeat visits and to keep people on a site






5. This ad buying option places ads on several networked websites.






6. Handle: your user name in a social community






7. The value added for all users by each individual user






8. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






9. Share and promote online news






10. Cost of advertising based on the number of clicks received.






11. The term used when people have clicked on or viewed a web page.






12. Attention - Interest - Desire - and Action






13. The use of a digital brand name by someone who does not have legit claim to the name






14. Uses software to fine tune the offer and build intimacy with the customer






15. Acronym representing a way to create real-time Web applications.






16. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






17. Content that refutes an accepted belief






18. Occur in real time






19. Websites that host regularly updated content






20. How much activity can a website handle - can it handle times of large visits






21. The means by which files are transferred from your computer directly to your website.






22. The ability to freely interact with other people and companies; open access to venues that allow users to share content






23. Authority building content seminal pieces of work that shape the way people think






24. The RSS or Atom feeds used by news aggregators.






25. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






26. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






27. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






28. Media for which you assessed monetary fees






29. The visible - clickable text in a hyperlink typically used to indicate subject matter.






30. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






31. Automated software that combs through web sites to index web pages for search engines.






32. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






33. Performative in that the player chooses an action that the game executes






34. Constantly wired in the network - always online






35. Media channels the brand controls






36. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






37. Save your bookmarks online so they are always available wherever you have online access






38. Consumers are happy/ unhappy posting about you with reviews of anysort






39. Placement of a branded item in an entertainment property such as a television program - movie - or game.






40. Attempt to depict real world sitiuations






41. Selling an additional category of products/solutions as a result of a customer's original purchase.






42. Sites with aid in the dissemination of content to an audience:






43. Change in beliefs or actions as a reaction to group pressure (real or imagined)






44. Problem recognition - info search - alternative eval - purchase - post purchase eval






45. Games in which the players play a character role with the goal of completing a mission






46. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






47. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






48. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






49. Accumulated resources whose value flows to people as a result of their access to others






50. A link to your website from a different website.