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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social media
Page View
Social shopping
Mode
2. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
EPV (Earnings Per Visitor)
Social communities
Blogs
Inbound Link
3. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Product placement
Aggregation
Simulation games
Media
4. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Ad Tracking
Genre
Black Hat SEO
Flagship content
5. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
ASP (Active Server Pages):
Mass media
FTP (file transfer protocol)
Web 2.0
6. The ability to attribute prospect behavior to the media that triggered the response.
Profiling
Response Attribution
RSS (Really Simple Syndication)
When we are more likely to conform
7. Content that promises something for free
Giveaway hook
Skyscraper
Handle squatting
Genre
8. Host content but also typically feature video - photo etc. other than text
Social ads
Media Sharing sites
Your social brand
Inbound Link
9. Sites with aid in the dissemination of content to an audience:
Social Publishing
Hover/Floating Ads
RSS (Really Simple Syndication)
Aggregation
10. The interface that allows one computer system or application to communicate and exchange data with another.
API (Application Programming Interface)
FTP (file transfer protocol)
Profiling
Word of mouse
11. Ads that appear between web pages (before the browser displays a new page).
Click-Through-Rate (CTR)
CGI (Common Gateway Interface)
Outbound Link
Interstitial Ads
12. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
HTML (HyperText Markup Language)
Forums
Social Commerce
Marketing Qualified Lead (MQL)
13. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Forums
In game immersive advertising
RSS (Really Simple Syndication)
Medium (or channel)
14. Accumulated resources whose value flows to people as a result of their access to others
Page View
Social capital
Landing Page
When we are more likely to conform
15. Means of communication that can reach a large number of individuals
Mass media
Steps in a shopping decision
FTP (file transfer protocol)
Cognitive bias
16. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Inbound Link
Vehicles
Recommendations and referrals
Tags
17. Ability of a site to draw repeat visits and to keep people on a site
Personal media
Site stickiness
ASP (Active Server Pages):
Hover/Floating Ads
18. The term used when people have clicked on or viewed a web page.
Page View
Cost Per Thousand (CPM)
Folksonomies
FTP (file transfer protocol)
19. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social networking sites
Media Sharing sites
Mass media
Wikis
20. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Taxonomies
When we are more likely to conform
FTP (file transfer protocol)
Meme
21. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Demographics
Action games
Role of social media in the consumer purchase process
Social news communities
22. The electronic/online activity of prospects
Research hook
Digital Body Language
Stenography
Contrary hook
23. When an advertiser pays for their online ad based on the number of views.
Social news communities
ROS (Run of Site)
Pay-Per-Impression
Media
24. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Humor hook
Rich-Media
Alternate reality game
Landing Page
25. Number of people exposed to your message
Pay-Per-Inclusion
RON (Run of Network)
Media
Reach
26. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Conformity
Conversion
Aggregation
Landing Page
27. Require a great time investment are highly immersive and demand advance skill
Reputation economy
Dynamic Content
Pillar content
Core games
28. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Data Hygiene
Ad Tracking
ASP (Active Server Pages):
Stenography
29. How much activity can a website handle - can it handle times of large visits
Synchronous interactions
Scalability
Media Sharing sites
Alternate reality game
30. Attempt to depict real world sitiuations
Reviews
HTML (HyperText Markup Language)
Site stickiness
Simulation games
31. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Rich-Media
Social bookmarking sites
Click-Through-Rate (CTR)
Filler content
32. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social Media Marketing
Social media
Adsense
Scalability
33. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Mode
Level of participation
Synchronous interactions
Cognitive bias
34. Person who is frequently able to influence others
Pay-Per-Lead
Opinion leader
Social ads
ASP (Active Server Pages):
35. Cost of advertising based on the number of clicks received.
Profiling
Contrary hook
Cost Per Click (CPC)
Recommendations and referrals
36. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Direct Response
In game immersive advertising
Outbound Link
Adsense
37. Refers to the process social media users undergo to categorize content according to their own folksonomy
Pay-Per-Impression
Pay-Per-Click
Tagging
Bases of social power
38. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Frequency
Stenography
Product placement
Cookie
39. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
Advergaming
Handle squatting
Page View
40. This ad buying option places an ad at various places on one website.
ROS (Run of Site)
Humor hook
Casual games
Media
41. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
CGI (Common Gateway Interface)
Forums
Interstitial Ads
Taxonomies
42. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Spider
Landing Page
Social news communities
Split-Run
43. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
Ratings
RSS (Really Simple Syndication)
Platforms
44. Original cntent that positions the sponsoring entity as a authority
Authority building content
Power users
Word of mouse
Page View
45. Websites that host regularly updated content
Social proof
Advergaming
Blogs
Social news communities
46. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Action games
Taxonomies
URL Tracking
Cost Per Thousand (CPM)
47. Media channels the brand controls
Research hook
Owned media
Aggregation
Product placement
48. Scores that people acting in the role of critics assign to something as an indicator
Skyscraper
Mass media
URL Tracking
Ratings
49. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Exit Traffic
Social Commerce
Your social brand
Role of social media in the consumer purchase process
50. Media for which you assessed monetary fees
Network effect
Marketing Qualified Lead (MQL)
Paid media
Media