Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The way the game world is experienced






2. Refers to situations where consumers interact with others during a shopping event






3. Automated software that combs through web sites to index web pages for search engines.






4. Accumulated resources whose value flows to people as a result of their access to others






5. Change in beliefs or actions as a reaction to group pressure (real or imagined)






6. Channels capable of two way communication on a small scale






7. The hardware systems on which the game is played






8. Scores that people acting in the role of critics assign to something as an indicator






9. The interface that allows one computer system or application to communicate and exchange data with another.






10. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






11. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






12. Means of communication that can reach a large number of individuals






13. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






14. Typically educational content that readers use over time - save and share






15. Do not require all participants to immediately respond






16. Website measurement that records unique IP addresses as individual visitors.






17. Original cntent that positions the sponsoring entity as a authority






18. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






19. Attention - Interest - Desire - and Action






20. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






21. May include text graphics video and sound but on a website






22. The use of a digital brand name by someone who does not have legit claim to the name






23. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






24. Sites with aid in the dissemination of content to an audience:






25. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






26. This ad buying option places ads on several networked websites.






27. The means by which files are transferred from your computer directly to your website.






28. The RSS or Atom feeds used by news aggregators.






29. A link that leads people to a different website from the one they are visiting.






30. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






31. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






32. Information that people copy from other sources






33. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






34. Occurs when people follow the behaviors of others






35. The term used when people have clicked on or viewed a web page.






36. Media for which you assessed monetary fees






37. Host content but also typically feature video - photo etc. other than text






38. Content that refutes an accepted belief






39. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






40. How much activity can a website handle - can it handle times of large visits






41. A means of communication






42. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






43. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






44. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






45. Occur in real time






46. Anything that involves delivering hosted services online






47. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






48. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






49. Assessments with detailed comments about the object in question






50. Belief that when a lot of people select one option then it must be the right option