Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Save your bookmarks online so they are always available wherever you have online access






2. Paying to acquire leads from an outside party at a set rate or amount per lead.






3. A web-based tool or desktop application that collects syndicated content.






4. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






5. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






6. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






7. Original cntent that positions the sponsoring entity as a authority






8. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






9. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






10. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






11. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






12. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






13. Information that people copy from other sources






14. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






15. Sites with aid in the dissemination of content to an audience:






16. Require a great time investment are highly immersive and demand advance skill






17. Anything that involves delivering hosted services online






18. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






19. Content that offers a claim about something of interest






20. Belief that when a lot of people select one option then it must be the right option






21. Avg number of times someone is exposed to your message






22. Handle: your user name in a social community






23. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






24. Share and promote online news






25. Authority building content seminal pieces of work that shape the way people think






26. Attempt to depict real world sitiuations






27. The term used when people have clicked on or viewed a web page.






28. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






29. Those others view as knowledgeable sources of information






30. Crosses the boundaries of mass and personal media






31. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






32. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






33. Performative in that the player chooses an action that the game executes






34. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






35. Change in beliefs or actions as a reaction to group pressure (real or imagined)






36. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






37. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






38. Media channels beyond the control of the company (word of mouth)






39. Automated software that combs through web sites to index web pages for search engines.






40. Media channels the brand controls






41. Accumulated resources whose value flows to people as a result of their access to others






42. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






43. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






44. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






45. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






46. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






47. Cost of advertising based on the number of clicks received.






48. Sets of labels (tags) individuals choose in a way that makes sense to them






49. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






50. Works by encouraging consumers to make decisions that mimic those of people in thier social networks