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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The way the game world is experienced
Platforms
Social Commerce
Mode
Role playing games
2. Within each medium - marketers can choose these specifically to place a message
Conversion
Social bookmarking sites
Vehicles
Ad Tracking
3. Media for which you assessed monetary fees
Paid media
When we are more likely to conform
Vehicles
Role playing games
4. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social media
Scalability
Buying Cycle
Social news communities
5. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Response Attribution
Above The Fold
Ad Serving
In game immersive advertising
6. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
Expandable Ads
Churn Rate
Steps in a shopping decision
7. Classifications that experts create
Taxonomies
RSS (Really Simple Syndication)
Ratings
Cost Per Action (CPA)
8. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Casual games
Search Engine Marketing (SEM)
In-game advertising
Display ads
9. Method of game play:
Social proof
Genre
Reach
Opinion leader
10. Anything that involves delivering hosted services online
Cloud computing
Social news communities
Tags
Scalability
11. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Share tools
Conversion
Reputation economy
Pay-Per-Inclusion
12. Problem recognition - info search - alternative eval - purchase - post purchase eval
Word of mouse
Steps in a shopping decision
RSS (Really Simple Syndication)
Social communities
13. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Cross Selling
Click-Through-Rate (CTR)
Adwords
Media
14. Content that will entertain
Social networking sites
Humor hook
Social shopping
Forums
15. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Humor hook
Scalability
Exit Traffic
Hover/Floating Ads
16. Authority building content seminal pieces of work that shape the way people think
Inbound Link
Flagship content
Reputation capital
Cognitive bias
17. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Product placement
Dynamic Content
Social news communities
Data Hygiene
18. The means by which files are transferred from your computer directly to your website.
Core games
FTP (file transfer protocol)
Share tools
Folksonomies
19. The ability to attribute prospect behavior to the media that triggered the response.
Response Attribution
Perpetual beta
Steps in a shopping decision
Recommendations and referrals
20. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Search Engine Marketing (SEM)
Recommendations and referrals
Aggregation
Role playing games
21. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Cookie
Aggregation
Digital native
Reputation economy
22. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Social ads
Organic Search
Meta Tag
Product placement
23. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Online Ads/Banner Ads
Expandable Ads
Share tools
Word of mouse
24. Acronym representing a way to create real-time Web applications.
Impression:
Conformity
Page View
AJAX (Asynchronous Java Script and XML)
25. Those that involve expert play to organize and value variables in the game system
Social Media Marketing
Strategy games
In-game advertising
Social proof
26. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Social news communities
Synchronous interactions
Best practices to leverage social reviews and ratings
Level of participation
27. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Reputation capital
Power users
EPV (Earnings Per Visitor)
Anchor Text
28. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Reputation capital
Social proof
Cookie
Profiling
29. Do not require all participants to immediately respond
Social media
Frequency
Profiling
Asynchronous interactions
30. Paying to acquire leads from an outside party at a set rate or amount per lead.
RSS (Really Simple Syndication)
Vehicles
Reputation economy
Pay-Per-Lead
31. The term used when people have clicked on or viewed a web page.
Asynchronous interactions
Your social brand
Adwords
Page View
32. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Adsense
RSS (Really Simple Syndication)
Digital native
Perpetual beta
33. The visual nature of the game such as science fiction - fantasy horror and retro
Milieu
Social networking sites
Site stickiness
Impression:
34. The exposure of a clickable ad on a website to one individual person.
In game immersive advertising
Feed
Rich-Media
Impression:
35. Interactive social system that is available to users 24/7
Web 2.0
AJAX (Asynchronous Java Script and XML)
Earned media
Search Engine Marketing (SEM)
36. Attention - Interest - Desire - and Action
Black Hat SEO
HTML (HyperText Markup Language)
Action games
AIDA
37. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Handle squatting
Demographics
Meta Tag
Culture of participation
38. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
Cross Selling
Reputation capital
Aggregation
39. Online word of mouth and very strong influence on consumer decision making
Word of mouse
Herding behavior
Role of social media in the consumer purchase process
Profiling
40. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Online Ads/Banner Ads
Stenography
Above The Fold
Hover/Floating Ads
41. The hardware systems on which the game is played
Data Hygiene
Bases of social power
Platforms
Tagging
42. Information that people copy from other sources
Ad Tracking
Title linkbaiting
Filler content
Social media
43. Games in which the players play a character role with the goal of completing a mission
Tags
Impression:
Role playing games
RON (Run of Network)
44. Cost of advertising based on the number of clicks received.
Social ads
Cost Per Click (CPC)
Stenography
Interstitial Ads
45. Those others view as knowledgeable sources of information
Power users
Culture of participation
Meme
CGI (Common Gateway Interface)
46. Content that refutes an accepted belief
Contrary hook
Search Engine Marketing (SEM)
Profiling
Landing Page
47. Media channels the brand controls
Hover/Floating Ads
Response Attribution
Owned media
Conversion
48. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social capital
Digital native
Social networking sites
Outbound Link
49. The process by which display ads get placed on websites.
Social Commerce
Split-Run
Core games
Ad Serving
50. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Flagship content
Meme
Authority building content
Social capital