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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






2. Ads that appear between web pages (before the browser displays a new page).






3. Attempt to depict real world sitiuations






4. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






5. The means by which files are transferred from your computer directly to your website.






6. Host content but also typically feature video - photo etc. other than text






7. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






8. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






9. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






10. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






11. Content that offers a claim about something of interest






12. Method of game play:






13. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






14. The value added for all users by each individual user






15. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






16. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






17. The visual nature of the game such as science fiction - fantasy horror and retro






18. Change in beliefs or actions as a reaction to group pressure (real or imagined)






19. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






20. Google's pay-per-click advertiser program.






21. The degree to which the data in a database is accurate and consistent according to a data model and data type.






22. Classifications that experts create






23. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






24. The use of a digital brand name by someone who does not have legit claim to the name






25. Ability of a site to draw repeat visits and to keep people on a site






26. Scores that people acting in the role of critics assign to something as an indicator






27. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






28. The way the game world is experienced






29. The visible - clickable text in a hyperlink typically used to indicate subject matter.






30. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






31. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






32. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






33. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






34. Interactive social system that is available to users 24/7






35. Authority building content seminal pieces of work that shape the way people think






36. The hardware systems on which the game is played






37. Sites with aid in the dissemination of content to an audience:






38. Problem recognition - info search - alternative eval - purchase - post purchase eval






39. Channels capable of two way communication on a small scale






40. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






41. Occur in real time






42. Careful crafting of a title that markets the content






43. A means of communication






44. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






45. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






46. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






47. Those others view as knowledgeable sources of information






48. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






49. Accumulated resources whose value flows to people as a result of their access to others






50. Crosses the boundaries of mass and personal media







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