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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The way the game world is experienced






2. Ability of a site to draw repeat visits and to keep people on a site






3. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






4. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






5. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






6. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






7. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






8. Channels capable of two way communication on a small scale






9. Save your bookmarks online so they are always available wherever you have online access






10. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






11. A link that leads people to a different website from the one they are visiting.






12. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






13. Placement of a branded item in an entertainment property such as a television program - movie - or game.






14. Those others view as knowledgeable sources of information






15. Scores that people acting in the role of critics assign to something as an indicator






16. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






17. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






18. This ad buying option places an ad at various places on one website.






19. Assessments with detailed comments about the object in question






20. The RSS or Atom feeds used by news aggregators.






21. Refers to the process social media users undergo to categorize content according to their own folksonomy






22. Cost of advertising based on the number of clicks received.






23. Original cntent that positions the sponsoring entity as a authority






24. Belief that when a lot of people select one option then it must be the right option






25. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






26. Media channels the brand controls






27. Accumulated resources whose value flows to people as a result of their access to others






28. Information that people copy from other sources






29. Attention - Interest - Desire - and Action






30. Websites that host regularly updated content






31. Host content but also typically feature video - photo etc. other than text






32. Crosses the boundaries of mass and personal media






33. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






34. Content that promises something for free






35. Interactive social system that is available to users 24/7






36. Media for which you assessed monetary fees






37. Content that will entertain






38. Paying to acquire leads from an outside party at a set rate or amount per lead.






39. Media channels beyond the control of the company (word of mouth)






40. Website measurement that records unique IP addresses as individual visitors.






41. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






42. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






43. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






44. Google's pay-per-click advertiser program.






45. The process by which display ads get placed on websites.






46. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






47. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






48. Classifications that experts create






49. Sites with aid in the dissemination of content to an audience:






50. Those that involve expert play to organize and value variables in the game system