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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The term used when people have clicked on or viewed a web page.






2. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






3. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






4. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






5. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






6. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






7. A web-based tool or desktop application that collects syndicated content.






8. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






9. Acronym representing a way to create real-time Web applications.






10. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






11. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






12. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






13. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






14. This ad buying option places ads on several networked websites.






15. Uses software to fine tune the offer and build intimacy with the customer






16. Crosses the boundaries of mass and personal media






17. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






18. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






19. Within each medium - marketers can choose these specifically to place a message






20. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






21. Those others view as knowledgeable sources of information






22. Classifications that experts create






23. Require a great time investment are highly immersive and demand advance skill






24. Avg number of times someone is exposed to your message






25. Content that offers a claim about something of interest






26. How much activity can a website handle - can it handle times of large visits






27. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






28. This ad buying option places an ad at various places on one website.






29. Occurs when people follow the behaviors of others






30. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






31. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






32. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






33. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






34. Websites that host regularly updated content






35. Host content but also typically feature video - photo etc. other than text






36. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






37. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






38. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






39. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






40. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






41. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






42. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






43. Refers to situations where consumers interact with others during a shopping event






44. The means by which files are transferred from your computer directly to your website.






45. Attempt to depict real world sitiuations






46. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






47. Do not require all participants to immediately respond






48. Persuades with the opinion or recommendation of an expert in the field






49. Media channels beyond the control of the company (word of mouth)






50. Means of communication that can reach a large number of individuals