Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






2. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






3. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






4. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






5. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






6. The ability to attribute prospect behavior to the media that triggered the response.






7. Content that promises something for free






8. Host content but also typically feature video - photo etc. other than text






9. Sites with aid in the dissemination of content to an audience:






10. The interface that allows one computer system or application to communicate and exchange data with another.






11. Ads that appear between web pages (before the browser displays a new page).






12. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






13. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






14. Accumulated resources whose value flows to people as a result of their access to others






15. Means of communication that can reach a large number of individuals






16. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






17. Ability of a site to draw repeat visits and to keep people on a site






18. The term used when people have clicked on or viewed a web page.






19. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






20. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






21. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






22. The electronic/online activity of prospects






23. When an advertiser pays for their online ad based on the number of views.






24. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






25. Number of people exposed to your message






26. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






27. Require a great time investment are highly immersive and demand advance skill






28. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






29. How much activity can a website handle - can it handle times of large visits






30. Attempt to depict real world sitiuations






31. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






32. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






33. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






34. Person who is frequently able to influence others






35. Cost of advertising based on the number of clicks received.






36. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






37. Refers to the process social media users undergo to categorize content according to their own folksonomy






38. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






39. The coding language used to create and link together documents and files on the internet.






40. This ad buying option places an ad at various places on one website.






41. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






42. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






43. The ability to freely interact with other people and companies; open access to venues that allow users to share content






44. Original cntent that positions the sponsoring entity as a authority






45. Websites that host regularly updated content






46. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






47. Media channels the brand controls






48. Scores that people acting in the role of critics assign to something as an indicator






49. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






50. Media for which you assessed monetary fees