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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






2. Games in which the players play a character role with the goal of completing a mission






3. Person who is frequently able to influence others






4. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






5. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






6. Belief that when a lot of people select one option then it must be the right option






7. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






8. Selling an additional category of products/solutions as a result of a customer's original purchase.






9. A link that leads people to a different website from the one they are visiting.






10. Automated software that combs through web sites to index web pages for search engines.






11. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






12. Media for which you assessed monetary fees






13. The hardware systems on which the game is played






14. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






15. Classifications that experts create






16. Crosses the boundaries of mass and personal media






17. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






18. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






19. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






20. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






21. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






22. Content that refutes an accepted belief






23. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






24. Sets of labels (tags) individuals choose in a way that makes sense to them






25. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






26. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






27. Those that involve expert play to organize and value variables in the game system






28. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






29. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






30. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






31. Change in beliefs or actions as a reaction to group pressure (real or imagined)






32. The way the game world is experienced






33. Original cntent that positions the sponsoring entity as a authority






34. Ability of a site to draw repeat visits and to keep people on a site






35. The value added for all users by each individual user






36. Accumulated resources whose value flows to people as a result of their access to others






37. The ability to freely interact with other people and companies; open access to venues that allow users to share content






38. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






39. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






40. Anything that involves delivering hosted services online






41. The degree to which the data in a database is accurate and consistent according to a data model and data type.






42. Google's pay-per-click advertiser program.






43. Content written with the intent to be helpful to target audience






44. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






45. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






46. Sites with aid in the dissemination of content to an audience:






47. Content that offers a claim about something of interest






48. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






49. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






50. Means of communication that can reach a large number of individuals