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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Authority building content seminal pieces of work that shape the way people think
Meme
AJAX (Asynchronous Java Script and XML)
Flagship content
CGI (Common Gateway Interface)
2. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Mass media
Role of social media in the consumer purchase process
Culture of participation
Conformity
3. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Cost Per Action (CPA)
Ad Tracking
Skyscraper
Share tools
4. Host content but also typically feature video - photo etc. other than text
Social bookmarking sites
Rich-Media
Media Sharing sites
Social communities
5. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Marketing Qualified Lead (MQL)
Benefits of engaging with your customers through online social channels
Social ads
When we are more likely to conform
6. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Action games
Meme
Bases of social power
Giveaway hook
7. A link to your website from a different website.
Aggregation
Your social brand
Owned media
Inbound Link
8. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Alternate reality game
Perpetual beta
Cost Per Click (CPC)
Medium (or channel)
9. Classifications that experts create
AJAX (Asynchronous Java Script and XML)
Taxonomies
Contrary hook
Role of social media in the consumer purchase process
10. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Hover/Floating Ads
Inbound Link
Above The Fold
Social Media Marketing
11. Automated software that combs through web sites to index web pages for search engines.
AIDA
Spider
Social media
Tagging
12. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Ad Tracking
Social bookmarking sites
Social Publishing
ASP (Active Server Pages):
13. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Steps in a shopping decision
Social bookmarking sites
In-game advertising
Expandable Ads
14. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Online Ads/Banner Ads
Adsense
Handle squatting
Social Commerce
15. Refers to situations where consumers interact with others during a shopping event
Spider
In game immersive advertising
Word of mouse
Social shopping
16. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Steps in a shopping decision
Meme
CGI (Common Gateway Interface)
Rich-Media
17. A means of communication
Authority
Media
Cookie
Other referral tools
18. Within each medium - marketers can choose these specifically to place a message
Tags
Vehicles
In game immersive advertising
Above The Fold
19. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Social media
Best practices to leverage social reviews and ratings
In-game advertising
Wikis
20. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
FTP (file transfer protocol)
Asynchronous interactions
Split-Run
Response Attribution
21. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Tags
Dynamic Content
Social Publishing
Cost Per Action (CPA)
22. Google's pay-per-click advertiser program.
AIDA
Folksonomies
Adwords
Blogs
23. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Demographics
Pillar content
Different forms of social media
Anchor Text
24. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Reputation economy
Alternate reality game
Search Engine Optimization (SEO)
In game immersive advertising
25. Require a great time investment are highly immersive and demand advance skill
Outbound Link
Core games
Anchor Text
Pillar content
26. Content that will entertain
Ratings
Click-Through-Rate (CTR)
Humor hook
Exit Traffic
27. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Aggregation
Adsense
EPV (Earnings Per Visitor)
Humor hook
28. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Buying Cycle
Other referral tools
Data Hygiene
Cookie
29. This ad buying option places an ad at various places on one website.
Spider
ROS (Run of Site)
Demographics
Vehicles
30. Those others view as knowledgeable sources of information
Power users
Bases of social power
Wikis
Social ads
31. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Reputation capital
Cost Per Click (CPC)
Search Engine Optimization (SEO)
Demographics
32. Ads that appear between web pages (before the browser displays a new page).
Interstitial Ads
Recommendations and referrals
When we are more likely to conform
Your social brand
33. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Synchronous interactions
Media
Other referral tools
Meta Tag
34. Occurs when people follow the behaviors of others
Reputation economy
Herding behavior
Social media
Best practices to leverage social reviews and ratings
35. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Ad Tracking
Affinity
Online Ads/Banner Ads
RSS (Really Simple Syndication)
36. The value added for all users by each individual user
Giveaway hook
Social Commerce
Tags
Network effect
37. Performative in that the player chooses an action that the game executes
Ad Serving
Authority building content
Herding behavior
Action games
38. The electronic/online activity of prospects
Bases of social power
Owned media
Digital Body Language
Other referral tools
39. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Ad Serving
Cross Selling
Cloud computing
Pay-Per-Inclusion
40. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Black Hat SEO
Alternate reality game
Recommendations and referrals
Asynchronous interactions
41. Oldest venue of social media that are ineractive versions of community bulletin boards
Benefits of engaging with your customers through online social channels
In-game advertising
Forums
Meta Tag
42. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Level of participation
Direct Response
Genre
AJAX (Asynchronous Java Script and XML)
43. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Conformity
Marketing Qualified Lead (MQL)
Pay-Per-Click
Page View
44. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
Spider
Taxonomies
EPV (Earnings Per Visitor)
45. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Anchor Text
Skyscraper
Cost Per Thousand (CPM)
Web 2.0
46. When an advertiser pays for their online ad based on the number of views.
Online Ads/Banner Ads
Network effect
Pay-Per-Inclusion
Pay-Per-Impression
47. The use of a digital brand name by someone who does not have legit claim to the name
Digital Body Language
Handle squatting
Cookie
URL Tracking
48. Share and promote online news
Giveaway hook
Social news communities
Frequency
Interstitial Ads
49. Content that promises something for free
Conformity
Role of social media in the consumer purchase process
Giveaway hook
AIDA
50. The ability to attribute prospect behavior to the media that triggered the response.
Advergaming
Your social brand
Response Attribution
Vehicles