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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Original cntent that positions the sponsoring entity as a authority






2. Classifications that experts create






3. Content that promises something for free






4. The shortcuts our brains take when we process information






5. Channels capable of two way communication on a small scale






6. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






7. Refers to situations where consumers interact with others during a shopping event






8. Google's pay-per-click advertiser program.






9. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






10. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






11. Scores that people acting in the role of critics assign to something as an indicator






12. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






13. A link that leads people to a different website from the one they are visiting.






14. Performative in that the player chooses an action that the game executes






15. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






16. Placement of a branded item in an entertainment property such as a television program - movie - or game.






17. Method of game play:






18. Website measurement that records unique IP addresses as individual visitors.






19. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






20. The RSS or Atom feeds used by news aggregators.






21. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






22. Information that people copy from other sources






23. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






24. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






25. The means by which files are transferred from your computer directly to your website.






26. Websites that host regularly updated content






27. Occurs when people follow the behaviors of others






28. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






29. Sites with aid in the dissemination of content to an audience:






30. The use of a digital brand name by someone who does not have legit claim to the name






31. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






32. Those others view as knowledgeable sources of information






33. Save your bookmarks online so they are always available wherever you have online access






34. Acronym representing a way to create real-time Web applications.






35. The visual nature of the game such as science fiction - fantasy horror and retro






36. Host content but also typically feature video - photo etc. other than text






37. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






38. Consumers are happy/ unhappy posting about you with reviews of anysort






39. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






40. This ad buying option places ads on several networked websites.






41. Problem recognition - info search - alternative eval - purchase - post purchase eval






42. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






43. The way the game world is experienced






44. Belief that when a lot of people select one option then it must be the right option






45. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






46. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






47. Content that refutes an accepted belief






48. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






49. Attention - Interest - Desire - and Action






50. Anything that involves delivering hosted services online