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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Owned media
Conversion
Title linkbaiting
Different forms of social media
2. Accumulated resources whose value flows to people as a result of their access to others
Feed
Handle squatting
Product placement
Social capital
3. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Social proof
Level of participation
Cost Per Thousand (CPM)
Advergaming
4. Scores that people acting in the role of critics assign to something as an indicator
Authority building content
Ratings
Cloud computing
Cookie
5. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Social media
Opinion leader
Level of participation
Research hook
6. Share and promote online news
Pay-Per-Impression
Social news communities
Display ads
Meta Tag
7. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Cognitive bias
Social proof
Cost Per Action (CPA)
Click-Through-Rate (CTR)
8. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Benefits of engaging with your customers through online social channels
RON (Run of Network)
Best practices to leverage social reviews and ratings
Churn Rate
9. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Resource hook
Power users
Best practices to leverage social reviews and ratings
Casual games
10. Ability of a site to draw repeat visits and to keep people on a site
Ad Serving
Site stickiness
Cost Per Action (CPA)
Expandable Ads
11. Websites that host regularly updated content
Scalability
Blogs
Wikis
Action games
12. Avg number of times someone is exposed to your message
Frequency
Contrary hook
Digital native
Culture of participation
13. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Search Engine Optimization (SEO)
Inbound Link
Casual games
Search Engine Marketing (SEM)
14. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Social ads
Research hook
Black Hat SEO
Paid media
15. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social games
Direct Response
Advergaming
Herding behavior
16. Those that involve expert play to organize and value variables in the game system
Exit Traffic
Strategy games
Asynchronous interactions
Pillar content
17. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Landing Page
Skyscraper
Social Publishing
Share tools
18. Number of people exposed to your message
Social news communities
Ad Tracking
Reach
Scalability
19. The electronic/online activity of prospects
Ratings
Social proof
Digital Body Language
Media
20. The shortcuts our brains take when we process information
Wikis
Cognitive bias
Buying Cycle
Skyscraper
21. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Landing Page
Skyscraper
Click-Through-Rate (CTR)
Digital native
22. Consumers are happy/ unhappy posting about you with reviews of anysort
Click-Through-Rate (CTR)
Social media
Reputation economy
RON (Run of Network)
23. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social Media Marketing
Steps in a shopping decision
Skyscraper
Action games
24. Acronym representing a way to create real-time Web applications.
Page View
Handle squatting
AJAX (Asynchronous Java Script and XML)
Title linkbaiting
25. Media for which you assessed monetary fees
Contrary hook
Above The Fold
Media Sharing sites
Paid media
26. Means of communication that can reach a large number of individuals
EPV (Earnings Per Visitor)
Social media
Social proof
Mass media
27. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Marketing Qualified Lead (MQL)
Role of social media in the consumer purchase process
Site stickiness
Mode
28. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Pay-Per-Click
ASP (Active Server Pages):
Platforms
Affinity
29. Content that offers a claim about something of interest
Frequency
Forums
Research hook
Stenography
30. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Feed
Tags
Unique Visitor
Conversion
31. Do not require all participants to immediately respond
When we are more likely to conform
In-game advertising
Cost Per Click (CPC)
Asynchronous interactions
32. Anything that involves delivering hosted services online
Cloud computing
Marketing Qualified Lead (MQL)
Core games
Pay-Per-Lead
33. The coding language used to create and link together documents and files on the internet.
Dynamic Content
Earned media
HTML (HyperText Markup Language)
Level of participation
34. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Personal media
Authority
Impression:
Online Ads/Banner Ads
35. Careful crafting of a title that markets the content
Social bookmarking sites
Title linkbaiting
Social Publishing
Medium (or channel)
36. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Wikis
When we are more likely to conform
Power users
Social media
37. Original cntent that positions the sponsoring entity as a authority
Title linkbaiting
API (Application Programming Interface)
Authority building content
Network effect
38. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Different forms of social media
Display ads
Pillar content
Search Engine Optimization (SEO)
39. The exposure of a clickable ad on a website to one individual person.
Social proof
Impression:
Mode
Culture of participation
40. Problem recognition - info search - alternative eval - purchase - post purchase eval
Adsense
Steps in a shopping decision
ROS (Run of Site)
Online Ads/Banner Ads
41. The interface that allows one computer system or application to communicate and exchange data with another.
Reputation economy
Reach
Impression:
API (Application Programming Interface)
42. Persuades with the opinion or recommendation of an expert in the field
Authority
Meme
Social shopping
Adsense
43. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Click-Through-Rate (CTR)
Wikis
Taxonomies
Steps in a shopping decision
44. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Reviews
Conformity
Forums
Cloud computing
45. Those others view as knowledgeable sources of information
Media Sharing sites
Power users
Conversion
Direct Response
46. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Buying Cycle
Paid media
Product placement
Conversion
47. A web-based tool or desktop application that collects syndicated content.
Aggregator
Medium (or channel)
Synchronous interactions
Social networking sites
48. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Opinion leader
Spider
Authority
Reputation capital
49. Selling an additional category of products/solutions as a result of a customer's original purchase.
Anchor Text
CGI (Common Gateway Interface)
Cross Selling
Social news communities
50. Performative in that the player chooses an action that the game executes
Conformity
Role playing games
Action games
Blogs