Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Performative in that the player chooses an action that the game executes






2. Persuades with the opinion or recommendation of an expert in the field






3. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






4. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






5. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






6. Scores that people acting in the role of critics assign to something as an indicator






7. Assessments with detailed comments about the object in question






8. Save your bookmarks online so they are always available wherever you have online access






9. How much activity can a website handle - can it handle times of large visits






10. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






11. Google's pay-per-click advertiser program.






12. Do not require all participants to immediately respond






13. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






14. Occurs when people follow the behaviors of others






15. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






16. Number of people exposed to your message






17. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






18. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






19. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






20. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






21. Classifications that experts create






22. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






23. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






24. Change in beliefs or actions as a reaction to group pressure (real or imagined)






25. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






26. Channels capable of two way communication on a small scale






27. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






28. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






29. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






30. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






31. Games in which the players play a character role with the goal of completing a mission






32. The process by which display ads get placed on websites.






33. Ability of a site to draw repeat visits and to keep people on a site






34. Handle: your user name in a social community






35. Original cntent that positions the sponsoring entity as a authority






36. The way the game world is experienced






37. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






38. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






39. Websites that host regularly updated content






40. Automated software that combs through web sites to index web pages for search engines.






41. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






42. Software that is routinely updated like an app






43. The coding language used to create and link together documents and files on the internet.






44. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






45. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






46. A web-based tool or desktop application that collects syndicated content.






47. Ads that appear between web pages (before the browser displays a new page).






48. Media channels beyond the control of the company (word of mouth)






49. Media channels the brand controls






50. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd