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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Anything that involves delivering hosted services online






2. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






3. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






4. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






5. This ad buying option places an ad at various places on one website.






6. The degree to which the data in a database is accurate and consistent according to a data model and data type.






7. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






8. Number of people exposed to your message






9. May include text graphics video and sound but on a website






10. Content that refutes an accepted belief






11. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






12. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






13. Online word of mouth and very strong influence on consumer decision making






14. Do not require all participants to immediately respond






15. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






16. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






17. Media channels beyond the control of the company (word of mouth)






18. Website measurement that records unique IP addresses as individual visitors.






19. The coding language used to create and link together documents and files on the internet.






20. Occurs when people follow the behaviors of others






21. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






22. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






23. Those others view as knowledgeable sources of information






24. The visual nature of the game such as science fiction - fantasy horror and retro






25. Acronym representing a way to create real-time Web applications.






26. Content that promises something for free






27. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






28. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






29. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






30. Refers to the process social media users undergo to categorize content according to their own folksonomy






31. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






32. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






33. Paying to acquire leads from an outside party at a set rate or amount per lead.






34. Classifications that experts create






35. Software that is routinely updated like an app






36. Media channels the brand controls






37. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






38. Selling an additional category of products/solutions as a result of a customer's original purchase.






39. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






40. Occur in real time






41. Content that will entertain






42. Persuades with the opinion or recommendation of an expert in the field






43. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






44. Placement of a branded item in an entertainment property such as a television program - movie - or game.






45. When an advertiser pays for their online ad based on the number of views.






46. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






47. Google's pay-per-click advertiser program.






48. Authority building content seminal pieces of work that shape the way people think






49. Performative in that the player chooses an action that the game executes






50. Problem recognition - info search - alternative eval - purchase - post purchase eval