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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Bases of social power
CGI (Common Gateway Interface)
Steps in a shopping decision
Demographics
2. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Cost Per Thousand (CPM)
Social proof
FTP (file transfer protocol)
AJAX (Asynchronous Java Script and XML)
3. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Platforms
Best practices to leverage social reviews and ratings
Interstitial Ads
Casual games
4. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
Interstitial Ads
CGI (Common Gateway Interface)
EPV (Earnings Per Visitor)
5. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Medium (or channel)
Platforms
Wikis
Role playing games
6. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Simulation games
Other referral tools
Spider
Black Hat SEO
7. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Anchor Text
Web 2.0
Adsense
Contrary hook
8. Attempt to depict real world sitiuations
Simulation games
Resource hook
Milieu
Site stickiness
9. Number of people exposed to your message
Outbound Link
Reach
Interstitial Ads
Alternate reality game
10. Persuades with the opinion or recommendation of an expert in the field
Authority
Ad Tracking
Social communities
Flagship content
11. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Giveaway hook
Aggregator
CGI (Common Gateway Interface)
Share tools
12. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Landing Page
Benefits of engaging with your customers through online social channels
Inbound Link
Pay-Per-Impression
13. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Demographics
Vehicles
Level of participation
Wikis
14. Handle: your user name in a social community
Genre
Your social brand
Platforms
Social media
15. The exposure of a clickable ad on a website to one individual person.
Humor hook
Impression:
Culture of participation
Reach
16. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Impression:
Landing Page
URL Tracking
Search Engine Optimization (SEO)
17. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
ROS (Run of Site)
Social Media Marketing
Social ads
Ad Serving
18. Those others view as knowledgeable sources of information
Power users
Ratings
In game immersive advertising
RON (Run of Network)
19. Content that will entertain
Search Engine Marketing (SEM)
Social media
Humor hook
Digital Body Language
20. Host content but also typically feature video - photo etc. other than text
Blogs
Media Sharing sites
Different forms of social media
AJAX (Asynchronous Java Script and XML)
21. This ad buying option places an ad at various places on one website.
Buying Cycle
Pay-Per-Click
Flagship content
ROS (Run of Site)
22. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Cognitive bias
Casual games
Personal media
Bases of social power
23. Means of communication that can reach a large number of individuals
Recommendations and referrals
HTML (HyperText Markup Language)
Interstitial Ads
Mass media
24. Online word of mouth and very strong influence on consumer decision making
Earned media
Interstitial Ads
Product placement
Word of mouse
25. Information that people copy from other sources
Filler content
Profiling
Adwords
Core games
26. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
EPV (Earnings Per Visitor)
Platforms
Marketing Qualified Lead (MQL)
Cost Per Thousand (CPM)
27. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Aggregation
Cloud computing
Black Hat SEO
Cognitive bias
28. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
URL Tracking
Mass media
Title linkbaiting
Search Engine Marketing (SEM)
29. A link to your website from a different website.
Reputation capital
Skyscraper
Inbound Link
Tags
30. Do not require all participants to immediately respond
Social proof
Culture of participation
Spider
Asynchronous interactions
31. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Scalability
Profiling
Pay-Per-Lead
Expandable Ads
32. Occurs when people follow the behaviors of others
Title linkbaiting
Conversion
Social news communities
Herding behavior
33. Content that refutes an accepted belief
Core games
Contrary hook
Best practices to leverage social reviews and ratings
Role playing games
34. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
In game immersive advertising
Meme
Social customer relationship management (crm)
AJAX (Asynchronous Java Script and XML)
35. Share and promote online news
Social news communities
Pay-Per-Impression
Online Ads/Banner Ads
Pay-Per-Inclusion
36. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Black Hat SEO
Social Media Marketing
Action games
Feed
37. Occur in real time
Buying Cycle
Social games
Pillar content
Synchronous interactions
38. The ability to attribute prospect behavior to the media that triggered the response.
Response Attribution
Culture of participation
Share tools
Digital Body Language
39. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Social games
Social Media Marketing
Reputation capital
Recommendations and referrals
40. Sets of labels (tags) individuals choose in a way that makes sense to them
Folksonomies
Media Sharing sites
Outbound Link
Search Engine Optimization (SEO)
41. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
RSS (Really Simple Syndication)
Conversion
Exit Traffic
Product placement
42. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
When we are more likely to conform
Simulation games
Organic Search
Aggregator
43. Website measurement that records unique IP addresses as individual visitors.
Social news communities
Black Hat SEO
Reputation capital
Unique Visitor
44. The shortcuts our brains take when we process information
Cognitive bias
Strategy games
Wikis
Filler content
45. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Resource hook
Pay-Per-Lead
Dynamic Content
Social games
46. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social media
Social proof
Ratings
Owned media
47. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
In-game advertising
Giveaway hook
Social Publishing
Blogs
48. The ability to freely interact with other people and companies; open access to venues that allow users to share content
AJAX (Asynchronous Java Script and XML)
Culture of participation
Power users
Social media
49. When an advertiser pays for their online ad based on the number of views.
Adwords
Genre
Pay-Per-Impression
When we are more likely to conform
50. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Social Media Marketing
Churn Rate
Alternate reality game
Wikis