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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
HTML (HyperText Markup Language)
Direct Response
Aggregator
Search Engine Optimization (SEO)
2. Paying to acquire leads from an outside party at a set rate or amount per lead.
Pay-Per-Lead
Click-Through-Rate (CTR)
Authority building content
Exit Traffic
3. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social media
Authority building content
AIDA
Best practices to leverage social reviews and ratings
4. Automated software that combs through web sites to index web pages for search engines.
Affinity
Spider
Cognitive bias
Reputation economy
5. Attention - Interest - Desire - and Action
Pay-Per-Impression
AIDA
Display ads
AJAX (Asynchronous Java Script and XML)
6. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Contrary hook
Reputation economy
Paid media
In-game advertising
7. How much activity can a website handle - can it handle times of large visits
Scalability
Spider
Social Publishing
Click-Through-Rate (CTR)
8. Anything that involves delivering hosted services online
Cloud computing
Cost Per Action (CPA)
Advergaming
Pay-Per-Impression
9. Those that involve expert play to organize and value variables in the game system
Blogs
Strategy games
Interstitial Ads
Role playing games
10. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Other referral tools
Reputation capital
Benefits of engaging with your customers through online social channels
Frequency
11. The hardware systems on which the game is played
Platforms
Dynamic Content
RON (Run of Network)
Click-Through-Rate (CTR)
12. Games in which the players play a character role with the goal of completing a mission
Role playing games
Affinity
Meta Tag
Blogs
13. Software that is routinely updated like an app
Feed
Data Hygiene
Perpetual beta
Alternate reality game
14. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
When we are more likely to conform
Social proof
Aggregation
Frequency
15. Content written with the intent to be helpful to target audience
Action games
ROS (Run of Site)
Resource hook
Reputation economy
16. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Spider
Authority
Data Hygiene
Social media
17. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Dynamic Content
Conversion
Interstitial Ads
Social news communities
18. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Steps in a shopping decision
Aggregation
Click-Through-Rate (CTR)
Personal media
19. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Online Ads/Banner Ads
Marketing Qualified Lead (MQL)
Earned media
Wikis
20. Interactive social system that is available to users 24/7
Landing Page
Social news communities
Social proof
Web 2.0
21. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Synchronous interactions
Organic Search
Handle squatting
Core games
22. Belief that when a lot of people select one option then it must be the right option
Tags
Social Media Marketing
Social proof
Folksonomies
23. Consumers are happy/ unhappy posting about you with reviews of anysort
Reputation economy
Authority
Cookie
Level of participation
24. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Feed
Social communities
Best practices to leverage social reviews and ratings
Asynchronous interactions
25. Person who is frequently able to influence others
URL Tracking
Opinion leader
Culture of participation
Stenography
26. Media channels beyond the control of the company (word of mouth)
Earned media
Taxonomies
Authority
Direct Response
27. The electronic/online activity of prospects
Affinity
Earned media
Digital Body Language
Split-Run
28. Persuades with the opinion or recommendation of an expert in the field
Platforms
Pay-Per-Inclusion
Authority
Social shopping
29. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Paid media
RON (Run of Network)
Cloud computing
Social networking sites
30. Within each medium - marketers can choose these specifically to place a message
Network effect
Display ads
Vehicles
Power users
31. Constantly wired in the network - always online
Ad Tracking
Conversion
RSS (Really Simple Syndication)
Digital native
32. Attempt to depict real world sitiuations
Simulation games
Mode
Strategy games
Above The Fold
33. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Direct Response
Spider
Ad Tracking
Site stickiness
34. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Exit Traffic
Asynchronous interactions
Pay-Per-Inclusion
Social ads
35. Sets of labels (tags) individuals choose in a way that makes sense to them
Earned media
Folksonomies
EPV (Earnings Per Visitor)
When we are more likely to conform
36. Handle: your user name in a social community
Cloud computing
Page View
Your social brand
Skyscraper
37. Crosses the boundaries of mass and personal media
Social media
Pay-Per-Impression
Dynamic Content
Cookie
38. Authority building content seminal pieces of work that shape the way people think
Direct Response
Casual games
Flagship content
Skyscraper
39. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Split-Run
Casual games
Social communities
Paid media
40. Refers to situations where consumers interact with others during a shopping event
Reach
Aggregation
Aggregator
Social shopping
41. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Aggregation
Landing Page
Humor hook
Adwords
42. The use of a digital brand name by someone who does not have legit claim to the name
Adwords
Flagship content
Pillar content
Handle squatting
43. Websites that host regularly updated content
Asynchronous interactions
Social news communities
Blogs
Contrary hook
44. May include text graphics video and sound but on a website
Unique Visitor
Display ads
Social proof
Social shopping
45. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
HTML (HyperText Markup Language)
RSS (Really Simple Syndication)
Split-Run
Digital Body Language
46. Content that promises something for free
Scalability
Power users
EPV (Earnings Per Visitor)
Giveaway hook
47. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Alternate reality game
Genre
Buying Cycle
Cloud computing
48. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Search Engine Optimization (SEO)
Anchor Text
Blogs
Adsense
49. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Vehicles
Pay-Per-Inclusion
Direct Response
EPV (Earnings Per Visitor)
50. The exposure of a clickable ad on a website to one individual person.
Impression:
Page View
Tags
Action games