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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






2. Paying to acquire leads from an outside party at a set rate or amount per lead.






3. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






4. Automated software that combs through web sites to index web pages for search engines.






5. Attention - Interest - Desire - and Action






6. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






7. How much activity can a website handle - can it handle times of large visits






8. Anything that involves delivering hosted services online






9. Those that involve expert play to organize and value variables in the game system






10. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






11. The hardware systems on which the game is played






12. Games in which the players play a character role with the goal of completing a mission






13. Software that is routinely updated like an app






14. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






15. Content written with the intent to be helpful to target audience






16. The degree to which the data in a database is accurate and consistent according to a data model and data type.






17. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






18. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






19. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






20. Interactive social system that is available to users 24/7






21. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






22. Belief that when a lot of people select one option then it must be the right option






23. Consumers are happy/ unhappy posting about you with reviews of anysort






24. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






25. Person who is frequently able to influence others






26. Media channels beyond the control of the company (word of mouth)






27. The electronic/online activity of prospects






28. Persuades with the opinion or recommendation of an expert in the field






29. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






30. Within each medium - marketers can choose these specifically to place a message






31. Constantly wired in the network - always online






32. Attempt to depict real world sitiuations






33. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






34. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






35. Sets of labels (tags) individuals choose in a way that makes sense to them






36. Handle: your user name in a social community






37. Crosses the boundaries of mass and personal media






38. Authority building content seminal pieces of work that shape the way people think






39. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






40. Refers to situations where consumers interact with others during a shopping event






41. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






42. The use of a digital brand name by someone who does not have legit claim to the name






43. Websites that host regularly updated content






44. May include text graphics video and sound but on a website






45. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






46. Content that promises something for free






47. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






48. The visible - clickable text in a hyperlink typically used to indicate subject matter.






49. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






50. The exposure of a clickable ad on a website to one individual person.