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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






2. Acronym representing a way to create real-time Web applications.






3. Host content but also typically feature video - photo etc. other than text






4. Ads that appear between web pages (before the browser displays a new page).






5. A web-based tool or desktop application that collects syndicated content.






6. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






7. Means of communication that can reach a large number of individuals






8. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






9. Occur in real time






10. This ad buying option places ads on several networked websites.






11. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






12. Within each medium - marketers can choose these specifically to place a message






13. Those that involve expert play to organize and value variables in the game system






14. The value added for all users by each individual user






15. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






16. Avg number of times someone is exposed to your message






17. The term used when people have clicked on or viewed a web page.






18. The use of a digital brand name by someone who does not have legit claim to the name






19. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






20. May include text graphics video and sound but on a website






21. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






22. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






23. Information that people copy from other sources






24. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






25. Games in which the players play a character role with the goal of completing a mission






26. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






27. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






28. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






29. Require a great time investment are highly immersive and demand advance skill






30. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






31. Content that will entertain






32. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






33. Attempt to depict real world sitiuations






34. The degree to which the data in a database is accurate and consistent according to a data model and data type.






35. The interface that allows one computer system or application to communicate and exchange data with another.






36. Channels capable of two way communication on a small scale






37. Media channels the brand controls






38. Paying to acquire leads from an outside party at a set rate or amount per lead.






39. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






40. The visible - clickable text in a hyperlink typically used to indicate subject matter.






41. Placement of a branded item in an entertainment property such as a television program - movie - or game.






42. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






43. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






44. Online word of mouth and very strong influence on consumer decision making






45. Accumulated resources whose value flows to people as a result of their access to others






46. The process by which display ads get placed on websites.






47. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






48. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






49. Occurs when people follow the behaviors of others






50. Number of people exposed to your message