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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social proof
Feed
ASP (Active Server Pages):
Cross Selling
2. Interactive social system that is available to users 24/7
Page View
Web 2.0
Adwords
Dynamic Content
3. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Online Ads/Banner Ads
Social media
Level of participation
Exit Traffic
4. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Online Ads/Banner Ads
Expandable Ads
Buying Cycle
Social news communities
5. Content that promises something for free
Outbound Link
Social Commerce
Resource hook
Giveaway hook
6. The way the game world is experienced
In-game advertising
Share tools
Aggregator
Mode
7. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Strategy games
Cost Per Click (CPC)
Share tools
When we are more likely to conform
8. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Data Hygiene
API (Application Programming Interface)
Scalability
Search Engine Marketing (SEM)
9. Belief that when a lot of people select one option then it must be the right option
Social proof
Conversion
Feed
Landing Page
10. The process by which display ads get placed on websites.
Authority building content
Direct Response
Ad Serving
Strategy games
11. Online word of mouth and very strong influence on consumer decision making
Word of mouse
Contrary hook
Cross Selling
Pay-Per-Inclusion
12. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Meta Tag
Search Engine Marketing (SEM)
Social Publishing
Aggregation
13. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Rich-Media
Filler content
Reputation economy
URL Tracking
14. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
Other referral tools
HTML (HyperText Markup Language)
Hover/Floating Ads
15. Occurs when people follow the behaviors of others
Search Engine Optimization (SEO)
ASP (Active Server Pages):
Social media
Herding behavior
16. Ads that appear between web pages (before the browser displays a new page).
Mass media
Filler content
Cost Per Click (CPC)
Interstitial Ads
17. Careful crafting of a title that markets the content
Search Engine Marketing (SEM)
Humor hook
Digital Body Language
Title linkbaiting
18. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
ROS (Run of Site)
Stenography
Milieu
19. Assessments with detailed comments about the object in question
Cost Per Action (CPA)
Tags
Reviews
AIDA
20. Content that will entertain
Digital native
Strategy games
Steps in a shopping decision
Humor hook
21. The RSS or Atom feeds used by news aggregators.
Synchronous interactions
Social media
In game immersive advertising
Feed
22. Paying to acquire leads from an outside party at a set rate or amount per lead.
Word of mouse
Scalability
Pay-Per-Lead
Social capital
23. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Pay-Per-Inclusion
Social proof
When we are more likely to conform
Hover/Floating Ads
24. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Direct Response
Cookie
Reach
Cost Per Action (CPA)
25. Uses software to fine tune the offer and build intimacy with the customer
Power users
Social customer relationship management (crm)
Meta Tag
Level of participation
26. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Web 2.0
Data Hygiene
Role playing games
Level of participation
27. Content written with the intent to be helpful to target audience
Resource hook
Affinity
Profiling
Expandable Ads
28. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Social Commerce
Platforms
Feed
Landing Page
29. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Interstitial Ads
Black Hat SEO
Demographics
Pay-Per-Inclusion
30. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
RON (Run of Network)
Advergaming
Core games
Best practices to leverage social reviews and ratings
31. Media channels beyond the control of the company (word of mouth)
Earned media
AIDA
Cognitive bias
Product placement
32. Means of communication that can reach a large number of individuals
Mass media
Page View
Wikis
Adsense
33. Crosses the boundaries of mass and personal media
Role playing games
Authority building content
Social media
API (Application Programming Interface)
34. The value added for all users by each individual user
Network effect
Adwords
Pay-Per-Impression
Folksonomies
35. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Aggregator
Taxonomies
Asynchronous interactions
Social games
36. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Tagging
Share tools
Pay-Per-Inclusion
When we are more likely to conform
37. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Dynamic Content
Cost Per Action (CPA)
Level of participation
Humor hook
38. Method of game play:
Aggregation
Pillar content
Genre
Social proof
39. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Organic Search
Core games
Folksonomies
40. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Anchor Text
Alternate reality game
Social news communities
Blogs
41. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Cookie
Page View
Social ads
Tagging
42. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Profiling
Social capital
Opinion leader
Pay-Per-Click
43. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Skyscraper
AIDA
Word of mouse
Above The Fold
44. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Recommendations and referrals
Network effect
In-game advertising
Social Media Marketing
45. Persuades with the opinion or recommendation of an expert in the field
Authority
Social Publishing
Handle squatting
Affinity
46. Acronym representing a way to create real-time Web applications.
Reviews
Vehicles
AJAX (Asynchronous Java Script and XML)
Different forms of social media
47. Website measurement that records unique IP addresses as individual visitors.
Unique Visitor
Web 2.0
Cost Per Action (CPA)
Meta Tag
48. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Conformity
Conversion
When we are more likely to conform
Cookie
49. Original cntent that positions the sponsoring entity as a authority
Spider
Authority building content
Cookie
Outbound Link
50. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Landing Page
Frequency
Authority building content
Hover/Floating Ads