Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This ad buying option places an ad at various places on one website.






2. Problem recognition - info search - alternative eval - purchase - post purchase eval






3. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






4. Occurs when people follow the behaviors of others






5. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






6. Ability of a site to draw repeat visits and to keep people on a site






7. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






8. Paying to acquire leads from an outside party at a set rate or amount per lead.






9. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






10. Accumulated resources whose value flows to people as a result of their access to others






11. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






12. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






13. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






14. The exposure of a clickable ad on a website to one individual person.






15. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






16. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






17. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






18. Require a great time investment are highly immersive and demand advance skill






19. The process by which display ads get placed on websites.






20. Channels capable of two way communication on a small scale






21. Ads that appear between web pages (before the browser displays a new page).






22. Media for which you assessed monetary fees






23. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






24. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






25. Content that refutes an accepted belief






26. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






27. Website measurement that records unique IP addresses as individual visitors.






28. Belief that when a lot of people select one option then it must be the right option






29. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






30. Handle: your user name in a social community






31. Performative in that the player chooses an action that the game executes






32. The hardware systems on which the game is played






33. Acronym representing a way to create real-time Web applications.






34. Host content but also typically feature video - photo etc. other than text






35. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






36. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






37. Oldest venue of social media that are ineractive versions of community bulletin boards






38. The use of a digital brand name by someone who does not have legit claim to the name






39. Websites that host regularly updated content






40. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






41. A web-based tool or desktop application that collects syndicated content.






42. Within each medium - marketers can choose these specifically to place a message






43. Method of game play:






44. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






45. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






46. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






47. Online word of mouth and very strong influence on consumer decision making






48. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






49. How much activity can a website handle - can it handle times of large visits






50. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.