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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The electronic/online activity of prospects






2. Cost of advertising based on the number of clicks received.






3. The interface that allows one computer system or application to communicate and exchange data with another.






4. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






5. Paying to acquire leads from an outside party at a set rate or amount per lead.






6. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






7. Content written with the intent to be helpful to target audience






8. A link that leads people to a different website from the one they are visiting.






9. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






10. Software that is routinely updated like an app






11. Number of people exposed to your message






12. Ability of a site to draw repeat visits and to keep people on a site






13. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






14. Authority building content seminal pieces of work that shape the way people think






15. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






16. Sites with aid in the dissemination of content to an audience:






17. Share and promote online news






18. This ad buying option places ads on several networked websites.






19. The shortcuts our brains take when we process information






20. A link to your website from a different website.






21. Selling an additional category of products/solutions as a result of a customer's original purchase.






22. Typically educational content that readers use over time - save and share






23. Content that offers a claim about something of interest






24. Within each medium - marketers can choose these specifically to place a message






25. Performative in that the player chooses an action that the game executes






26. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






27. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






28. Content that refutes an accepted belief






29. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






30. A means of communication






31. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






32. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






33. The means by which files are transferred from your computer directly to your website.






34. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






35. Placement of a branded item in an entertainment property such as a television program - movie - or game.






36. Person who is frequently able to influence others






37. Scores that people acting in the role of critics assign to something as an indicator






38. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






39. Avg number of times someone is exposed to your message






40. The way the game world is experienced






41. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






42. The value added for all users by each individual user






43. The process by which display ads get placed on websites.






44. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






45. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






46. Occurs when people follow the behaviors of others






47. Those that involve expert play to organize and value variables in the game system






48. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






49. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






50. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase