Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Within each medium - marketers can choose these specifically to place a message






2. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






3. The hardware systems on which the game is played






4. Typically educational content that readers use over time - save and share






5. Save your bookmarks online so they are always available wherever you have online access






6. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






7. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






8. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






9. Do not require all participants to immediately respond






10. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






11. Means of communication that can reach a large number of individuals






12. Crosses the boundaries of mass and personal media






13. Persuades with the opinion or recommendation of an expert in the field






14. Ads that appear between web pages (before the browser displays a new page).






15. Content written with the intent to be helpful to target audience






16. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






17. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






18. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






19. The way the game world is experienced






20. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






21. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






22. Automated software that combs through web sites to index web pages for search engines.






23. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






24. Uses software to fine tune the offer and build intimacy with the customer






25. Acronym representing a way to create real-time Web applications.






26. The coding language used to create and link together documents and files on the internet.






27. The use of a digital brand name by someone who does not have legit claim to the name






28. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






29. Handle: your user name in a social community






30. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






31. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






32. Consumers are happy/ unhappy posting about you with reviews of anysort






33. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






34. Information that people copy from other sources






35. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






36. The term used when people have clicked on or viewed a web page.






37. The value added for all users by each individual user






38. Method of game play:






39. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






40. Interactive social system that is available to users 24/7






41. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






42. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






43. Accumulated resources whose value flows to people as a result of their access to others






44. Websites that host regularly updated content






45. Media channels beyond the control of the company (word of mouth)






46. Those others view as knowledgeable sources of information






47. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






48. Occurs when people follow the behaviors of others






49. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






50. Require a great time investment are highly immersive and demand advance skill