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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






2. Online word of mouth and very strong influence on consumer decision making






3. Constantly wired in the network - always online






4. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






5. Classifications that experts create






6. The coding language used to create and link together documents and files on the internet.






7. When an advertiser pays for their online ad based on the number of views.






8. Require a great time investment are highly immersive and demand advance skill






9. Attention - Interest - Desire - and Action






10. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






11. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






12. Interactive social system that is available to users 24/7






13. A means of communication






14. Sites with aid in the dissemination of content to an audience:






15. Anything that involves delivering hosted services online






16. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






17. Cost of advertising based on the number of clicks received.






18. The exposure of a clickable ad on a website to one individual person.






19. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






20. Occur in real time






21. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






22. The process by which display ads get placed on websites.






23. Content that promises something for free






24. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






25. The degree to which the data in a database is accurate and consistent according to a data model and data type.






26. Do not require all participants to immediately respond






27. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






28. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






29. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






30. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






31. Save your bookmarks online so they are always available wherever you have online access






32. Change in beliefs or actions as a reaction to group pressure (real or imagined)






33. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






34. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






35. Channels capable of two way communication on a small scale






36. Selling an additional category of products/solutions as a result of a customer's original purchase.






37. Google's pay-per-click advertiser program.






38. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






39. May include text graphics video and sound but on a website






40. A link that leads people to a different website from the one they are visiting.






41. Websites that host regularly updated content






42. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






43. Authority building content seminal pieces of work that shape the way people think






44. Oldest venue of social media that are ineractive versions of community bulletin boards






45. Those that involve expert play to organize and value variables in the game system






46. Information that people copy from other sources






47. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






48. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






49. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






50. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.