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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Host content but also typically feature video - photo etc. other than text






2. Paying to acquire leads from an outside party at a set rate or amount per lead.






3. Crosses the boundaries of mass and personal media






4. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






5. Anything that involves delivering hosted services online






6. Do not require all participants to immediately respond






7. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






8. The RSS or Atom feeds used by news aggregators.






9. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






10. Websites that host regularly updated content






11. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






12. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






13. The way the game world is experienced






14. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






15. Occur in real time






16. Those that involve expert play to organize and value variables in the game system






17. Method of game play:






18. Accumulated resources whose value flows to people as a result of their access to others






19. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






20. The degree to which the data in a database is accurate and consistent according to a data model and data type.






21. Content that promises something for free






22. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






23. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






24. Persuades with the opinion or recommendation of an expert in the field






25. Classifications that experts create






26. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






27. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






28. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






29. Handle: your user name in a social community






30. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






31. The term used when people have clicked on or viewed a web page.






32. Means of communication that can reach a large number of individuals






33. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






34. Avg number of times someone is exposed to your message






35. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






36. Oldest venue of social media that are ineractive versions of community bulletin boards






37. Interactive social system that is available to users 24/7






38. Person who is frequently able to influence others






39. Original cntent that positions the sponsoring entity as a authority






40. Share and promote online news






41. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






42. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






43. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






44. Content that refutes an accepted belief






45. Typically educational content that readers use over time - save and share






46. This ad buying option places an ad at various places on one website.






47. The visual nature of the game such as science fiction - fantasy horror and retro






48. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






49. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






50. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.