Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Change in beliefs or actions as a reaction to group pressure (real or imagined)






2. Occurs when people follow the behaviors of others






3. Attempt to depict real world sitiuations






4. Selling an additional category of products/solutions as a result of a customer's original purchase.






5. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






6. Cost of advertising based on the number of clicks received.






7. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






8. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






9. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






10. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






11. Method of game play:






12. Content that promises something for free






13. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






14. Ads that appear between web pages (before the browser displays a new page).






15. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






16. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






17. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






18. Within each medium - marketers can choose these specifically to place a message






19. Share and promote online news






20. Problem recognition - info search - alternative eval - purchase - post purchase eval






21. The means by which files are transferred from your computer directly to your website.






22. May include text graphics video and sound but on a website






23. Ability of a site to draw repeat visits and to keep people on a site






24. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






25. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






26. Original cntent that positions the sponsoring entity as a authority






27. Uses software to fine tune the offer and build intimacy with the customer






28. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






29. Media channels beyond the control of the company (word of mouth)






30. Sets of labels (tags) individuals choose in a way that makes sense to them






31. Do not require all participants to immediately respond






32. Handle: your user name in a social community






33. Classifications that experts create






34. The coding language used to create and link together documents and files on the internet.






35. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






36. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






37. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






38. A link that leads people to a different website from the one they are visiting.






39. The way the game world is experienced






40. Content written with the intent to be helpful to target audience






41. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






42. A web-based tool or desktop application that collects syndicated content.






43. The visible - clickable text in a hyperlink typically used to indicate subject matter.






44. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






45. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






46. Content that refutes an accepted belief






47. The RSS or Atom feeds used by news aggregators.






48. Require a great time investment are highly immersive and demand advance skill






49. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






50. Refers to the process social media users undergo to categorize content according to their own folksonomy