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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - and Action
When we are more likely to conform
Search Engine Optimization (SEO)
AIDA
Earned media
2. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Tagging
Meme
Search Engine Marketing (SEM)
Different forms of social media
3. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Social games
Social Commerce
Stenography
Demographics
4. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Digital native
Affinity
Tags
ASP (Active Server Pages):
5. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Network effect
Pay-Per-Lead
Reputation capital
Skyscraper
6. Cost of advertising based on the number of clicks received.
Aggregator
Bases of social power
Above The Fold
Cost Per Click (CPC)
7. The electronic/online activity of prospects
Pay-Per-Impression
Giveaway hook
Digital Body Language
Forums
8. Channels capable of two way communication on a small scale
Title linkbaiting
Personal media
Tagging
Vehicles
9. Occur in real time
Owned media
Pay-Per-Lead
Ratings
Synchronous interactions
10. This ad buying option places an ad at various places on one website.
ROS (Run of Site)
Recommendations and referrals
Churn Rate
EPV (Earnings Per Visitor)
11. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Giveaway hook
Marketing Qualified Lead (MQL)
Profiling
Stenography
12. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
When we are more likely to conform
Resource hook
Black Hat SEO
Aggregator
13. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Social networking sites
Split-Run
Stenography
CGI (Common Gateway Interface)
14. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Recommendations and referrals
EPV (Earnings Per Visitor)
Folksonomies
Power users
15. Save your bookmarks online so they are always available wherever you have online access
Cost Per Thousand (CPM)
Social bookmarking sites
Frequency
API (Application Programming Interface)
16. Ability of a site to draw repeat visits and to keep people on a site
Organic Search
Site stickiness
Word of mouse
Bases of social power
17. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Pay-Per-Click
Buying Cycle
In-game advertising
Personal media
18. Content that offers a claim about something of interest
Word of mouse
Personal media
Other referral tools
Research hook
19. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Unique Visitor
Bases of social power
Cross Selling
Your social brand
20. This ad buying option places ads on several networked websites.
Authority building content
Cookie
RON (Run of Network)
Anchor Text
21. The value added for all users by each individual user
Organic Search
Network effect
Conversion
Mass media
22. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Scalability
Social games
Ad Tracking
Impression:
23. Do not require all participants to immediately respond
URL Tracking
Level of participation
Authority building content
Asynchronous interactions
24. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
Contrary hook
Mass media
Reputation economy
25. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Benefits of engaging with your customers through online social channels
Rich-Media
Role of social media in the consumer purchase process
Black Hat SEO
26. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Flagship content
Reviews
Genre
Cost Per Action (CPA)
27. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Pay-Per-Lead
Different forms of social media
In game immersive advertising
Expandable Ads
28. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Alternate reality game
Skyscraper
Title linkbaiting
Tags
29. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Landing Page
CGI (Common Gateway Interface)
Social proof
Demographics
30. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Social bookmarking sites
Click-Through-Rate (CTR)
Expandable Ads
Authority
31. Selling an additional category of products/solutions as a result of a customer's original purchase.
Research hook
Frequency
Cognitive bias
Cross Selling
32. Content written with the intent to be helpful to target audience
Landing Page
Resource hook
AJAX (Asynchronous Java Script and XML)
Media
33. Google's pay-per-click advertiser program.
Churn Rate
Adwords
Page View
Rich-Media
34. Within each medium - marketers can choose these specifically to place a message
Research hook
URL Tracking
Contrary hook
Vehicles
35. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Churn Rate
Feed
Social proof
36. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Search Engine Optimization (SEO)
Cost Per Thousand (CPM)
Social bookmarking sites
Social networking sites
37. Content that will entertain
Power users
Reviews
Humor hook
Black Hat SEO
38. Person who is frequently able to influence others
Cost Per Action (CPA)
Opinion leader
Social Commerce
Social Media Marketing
39. Those others view as knowledgeable sources of information
Social communities
Power users
ASP (Active Server Pages):
Asynchronous interactions
40. May include text graphics video and sound but on a website
Display ads
Filler content
Ad Serving
Dynamic Content
41. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Advergaming
Best practices to leverage social reviews and ratings
Reputation capital
Synchronous interactions
42. A link to your website from a different website.
Meta Tag
Forums
Inbound Link
Your social brand
43. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Split-Run
Your social brand
Social proof
Research hook
44. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Social Commerce
Product placement
Reviews
Authority
45. Uses software to fine tune the offer and build intimacy with the customer
Social customer relationship management (crm)
Platforms
Authority building content
Social networking sites
46. The visual nature of the game such as science fiction - fantasy horror and retro
Social communities
Milieu
RON (Run of Network)
Dynamic Content
47. Sites with aid in the dissemination of content to an audience:
Social shopping
Tagging
Social Publishing
Pillar content
48. Careful crafting of a title that markets the content
Best practices to leverage social reviews and ratings
Data Hygiene
Marketing Qualified Lead (MQL)
Title linkbaiting
49. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Earned media
Skyscraper
Herding behavior
50. The use of a digital brand name by someone who does not have legit claim to the name
Buying Cycle
Handle squatting
Cost Per Action (CPA)
Rich-Media