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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






2. Those others view as knowledgeable sources of information






3. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






4. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






5. The way the game world is experienced






6. Within each medium - marketers can choose these specifically to place a message






7. The electronic/online activity of prospects






8. The term used when people have clicked on or viewed a web page.






9. Persuades with the opinion or recommendation of an expert in the field






10. The degree to which the data in a database is accurate and consistent according to a data model and data type.






11. Attempt to depict real world sitiuations






12. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






13. The ability to freely interact with other people and companies; open access to venues that allow users to share content






14. Software that is routinely updated like an app






15. Ability of a site to draw repeat visits and to keep people on a site






16. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






17. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






18. Google's pay-per-click advertiser program.






19. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






20. Handle: your user name in a social community






21. Occurs when people follow the behaviors of others






22. Sites with aid in the dissemination of content to an audience:






23. Content that promises something for free






24. Channels capable of two way communication on a small scale






25. Careful crafting of a title that markets the content






26. Website measurement that records unique IP addresses as individual visitors.






27. Content that offers a claim about something of interest






28. Avg number of times someone is exposed to your message






29. Information that people copy from other sources






30. A means of communication






31. Method of game play:






32. The interface that allows one computer system or application to communicate and exchange data with another.






33. Ads that appear between web pages (before the browser displays a new page).






34. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






35. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






36. Content written with the intent to be helpful to target audience






37. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






38. Person who is frequently able to influence others






39. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






40. Accumulated resources whose value flows to people as a result of their access to others






41. Original cntent that positions the sponsoring entity as a authority






42. Automated software that combs through web sites to index web pages for search engines.






43. Means of communication that can reach a large number of individuals






44. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






45. Media for which you assessed monetary fees






46. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






47. Problem recognition - info search - alternative eval - purchase - post purchase eval






48. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






49. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






50. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.