Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






2. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






3. Websites that host regularly updated content






4. The visible - clickable text in a hyperlink typically used to indicate subject matter.






5. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






6. Consumers are happy/ unhappy posting about you with reviews of anysort






7. Problem recognition - info search - alternative eval - purchase - post purchase eval






8. Share and promote online news






9. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






10. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






11. Content that will entertain






12. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






13. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






14. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






15. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






16. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






17. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






18. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






19. Channels capable of two way communication on a small scale






20. Assessments with detailed comments about the object in question






21. Refers to the process social media users undergo to categorize content according to their own folksonomy






22. Ads that appear between web pages (before the browser displays a new page).






23. Classifications that experts create






24. A link to your website from a different website.






25. The hardware systems on which the game is played






26. The shortcuts our brains take when we process information






27. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






28. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






29. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






30. Performative in that the player chooses an action that the game executes






31. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






32. Content that promises something for free






33. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






34. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






35. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






36. Do not require all participants to immediately respond






37. A means of communication






38. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






39. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






40. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






41. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






42. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






43. Belief that when a lot of people select one option then it must be the right option






44. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






45. A web-based tool or desktop application that collects syndicated content.






46. Number of people exposed to your message






47. Avg number of times someone is exposed to your message






48. Authority building content seminal pieces of work that shape the way people think






49. The degree to which the data in a database is accurate and consistent according to a data model and data type.






50. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.