Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A link to your website from a different website.






2. The process by which display ads get placed on websites.






3. Sets of labels (tags) individuals choose in a way that makes sense to them






4. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






5. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






6. Avg number of times someone is exposed to your message






7. Paying to acquire leads from an outside party at a set rate or amount per lead.






8. Problem recognition - info search - alternative eval - purchase - post purchase eval






9. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






10. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






11. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






12. Websites that host regularly updated content






13. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






14. Anything that involves delivering hosted services online






15. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






16. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






17. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






18. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






19. The exposure of a clickable ad on a website to one individual person.






20. Those others view as knowledgeable sources of information






21. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






22. Attention - Interest - Desire - and Action






23. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






24. The interface that allows one computer system or application to communicate and exchange data with another.






25. Classifications that experts create






26. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






27. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






28. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






29. Host content but also typically feature video - photo etc. other than text






30. Require a great time investment are highly immersive and demand advance skill






31. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






32. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






33. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






34. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






35. Consumers are happy/ unhappy posting about you with reviews of anysort






36. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






37. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






38. The visual nature of the game such as science fiction - fantasy horror and retro






39. Content that offers a claim about something of interest






40. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






41. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






42. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






43. Number of people exposed to your message






44. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






45. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






46. The degree to which the data in a database is accurate and consistent according to a data model and data type.






47. Save your bookmarks online so they are always available wherever you have online access






48. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






49. The ability to freely interact with other people and companies; open access to venues that allow users to share content






50. Occurs when people follow the behaviors of others