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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The exposure of a clickable ad on a website to one individual person.






2. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






3. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






4. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






5. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






6. Performative in that the player chooses an action that the game executes






7. Paying to acquire leads from an outside party at a set rate or amount per lead.






8. The electronic/online activity of prospects






9. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






10. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






11. Problem recognition - info search - alternative eval - purchase - post purchase eval






12. Channels capable of two way communication on a small scale






13. Oldest venue of social media that are ineractive versions of community bulletin boards






14. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






15. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






16. The ability to attribute prospect behavior to the media that triggered the response.






17. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






18. Handle: your user name in a social community






19. The shortcuts our brains take when we process information






20. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






21. Consumers are happy/ unhappy posting about you with reviews of anysort






22. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






23. Content that promises something for free






24. Those others view as knowledgeable sources of information






25. Accumulated resources whose value flows to people as a result of their access to others






26. Content that offers a claim about something of interest






27. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






28. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






29. Ads that appear between web pages (before the browser displays a new page).






30. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






31. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






32. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






33. Refers to the process social media users undergo to categorize content according to their own folksonomy






34. Cost of advertising based on the number of clicks received.






35. Crosses the boundaries of mass and personal media






36. Media channels the brand controls






37. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






38. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






39. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






40. Acronym representing a way to create real-time Web applications.






41. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






42. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






43. May include text graphics video and sound but on a website






44. Occur in real time






45. The visible - clickable text in a hyperlink typically used to indicate subject matter.






46. Constantly wired in the network - always online






47. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






48. Sites with aid in the dissemination of content to an audience:






49. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






50. Persuades with the opinion or recommendation of an expert in the field