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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






2. Interactive social system that is available to users 24/7






3. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






4. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






5. Content that promises something for free






6. The way the game world is experienced






7. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






8. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






9. Belief that when a lot of people select one option then it must be the right option






10. The process by which display ads get placed on websites.






11. Online word of mouth and very strong influence on consumer decision making






12. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






13. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






14. The ability to freely interact with other people and companies; open access to venues that allow users to share content






15. Occurs when people follow the behaviors of others






16. Ads that appear between web pages (before the browser displays a new page).






17. Careful crafting of a title that markets the content






18. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






19. Assessments with detailed comments about the object in question






20. Content that will entertain






21. The RSS or Atom feeds used by news aggregators.






22. Paying to acquire leads from an outside party at a set rate or amount per lead.






23. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






24. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






25. Uses software to fine tune the offer and build intimacy with the customer






26. The degree to which the data in a database is accurate and consistent according to a data model and data type.






27. Content written with the intent to be helpful to target audience






28. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






29. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






30. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






31. Media channels beyond the control of the company (word of mouth)






32. Means of communication that can reach a large number of individuals






33. Crosses the boundaries of mass and personal media






34. The value added for all users by each individual user






35. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






36. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






37. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






38. Method of game play:






39. The use of a digital brand name by someone who does not have legit claim to the name






40. The visible - clickable text in a hyperlink typically used to indicate subject matter.






41. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






42. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






43. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






44. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






45. Persuades with the opinion or recommendation of an expert in the field






46. Acronym representing a way to create real-time Web applications.






47. Website measurement that records unique IP addresses as individual visitors.






48. Change in beliefs or actions as a reaction to group pressure (real or imagined)






49. Original cntent that positions the sponsoring entity as a authority






50. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.