Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Typically educational content that readers use over time - save and share






2. Selling an additional category of products/solutions as a result of a customer's original purchase.






3. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






4. The ability to attribute prospect behavior to the media that triggered the response.






5. Sets of labels (tags) individuals choose in a way that makes sense to them






6. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






7. The shortcuts our brains take when we process information






8. The means by which files are transferred from your computer directly to your website.






9. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






10. Problem recognition - info search - alternative eval - purchase - post purchase eval






11. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






12. Occurs when people follow the behaviors of others






13. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






14. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






15. The visual nature of the game such as science fiction - fantasy horror and retro






16. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






17. Attention - Interest - Desire - and Action






18. The coding language used to create and link together documents and files on the internet.






19. Google's pay-per-click advertiser program.






20. Information that people copy from other sources






21. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






22. Persuades with the opinion or recommendation of an expert in the field






23. Refers to the process social media users undergo to categorize content according to their own folksonomy






24. Channels capable of two way communication on a small scale






25. Paying to acquire leads from an outside party at a set rate or amount per lead.






26. The electronic/online activity of prospects






27. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






28. The ability to freely interact with other people and companies; open access to venues that allow users to share content






29. Online word of mouth and very strong influence on consumer decision making






30. Constantly wired in the network - always online






31. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






32. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






33. Scores that people acting in the role of critics assign to something as an indicator






34. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






35. Attempt to depict real world sitiuations






36. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






37. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






38. Oldest venue of social media that are ineractive versions of community bulletin boards






39. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






40. The term used when people have clicked on or viewed a web page.






41. Original cntent that positions the sponsoring entity as a authority






42. A link to your website from a different website.






43. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






44. Ads that appear between web pages (before the browser displays a new page).






45. Consumers are happy/ unhappy posting about you with reviews of anysort






46. Cost of advertising based on the number of clicks received.






47. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






48. Anything that involves delivering hosted services online






49. Content that promises something for free






50. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.