Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Belief that when a lot of people select one option then it must be the right option






2. Refers to the process social media users undergo to categorize content according to their own folksonomy






3. Refers to situations where consumers interact with others during a shopping event






4. The means by which files are transferred from your computer directly to your website.






5. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






6. The term used when people have clicked on or viewed a web page.






7. How much activity can a website handle - can it handle times of large visits






8. Anything that involves delivering hosted services online






9. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






10. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






11. Assessments with detailed comments about the object in question






12. A means of communication






13. Software that is routinely updated like an app






14. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






15. Constantly wired in the network - always online






16. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






17. Online word of mouth and very strong influence on consumer decision making






18. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






19. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






20. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






21. Games in which the players play a character role with the goal of completing a mission






22. Those that involve expert play to organize and value variables in the game system






23. The shortcuts our brains take when we process information






24. The ability to freely interact with other people and companies; open access to venues that allow users to share content






25. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






26. The value added for all users by each individual user






27. Careful crafting of a title that markets the content






28. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






29. Content that refutes an accepted belief






30. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






31. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






32. Change in beliefs or actions as a reaction to group pressure (real or imagined)






33. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






34. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






35. The use of a digital brand name by someone who does not have legit claim to the name






36. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






37. Channels capable of two way communication on a small scale






38. The RSS or Atom feeds used by news aggregators.






39. Content that offers a claim about something of interest






40. Share and promote online news






41. Occur in real time






42. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






43. Automated software that combs through web sites to index web pages for search engines.






44. Websites that host regularly updated content






45. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






46. Consumers are happy/ unhappy posting about you with reviews of anysort






47. Within each medium - marketers can choose these specifically to place a message






48. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






49. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






50. Method of game play: