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Test your basic knowledge |
Important Digital Marketing Vocab
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Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Digital Body Language
CGI (Common Gateway Interface)
Response Attribution
Direct Response
2. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Aggregation
EPV (Earnings Per Visitor)
Search Engine Optimization (SEO)
Social media
3. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Resource hook
Click-Through-Rate (CTR)
Marketing Qualified Lead (MQL)
Share tools
4. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Adwords
Online Ads/Banner Ads
Frequency
Social networking sites
5. Cost of advertising based on the number of clicks received.
Unique Visitor
Direct Response
Media
Cost Per Click (CPC)
6. Content that offers a claim about something of interest
Owned media
Paid media
Research hook
Earned media
7. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Tagging
Page View
Reach
8. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Best practices to leverage social reviews and ratings
Adwords
Taxonomies
Ad Tracking
9. Websites that host regularly updated content
Outbound Link
Pay-Per-Inclusion
Blogs
Steps in a shopping decision
10. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Product placement
Display ads
Direct Response
Earned media
11. Occur in real time
Synchronous interactions
Share tools
Best practices to leverage social reviews and ratings
Core games
12. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
AJAX (Asynchronous Java Script and XML)
ASP (Active Server Pages):
RSS (Really Simple Syndication)
In-game advertising
13. Those that involve expert play to organize and value variables in the game system
Strategy games
AIDA
Online Ads/Banner Ads
Culture of participation
14. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Social news communities
Web 2.0
Other referral tools
Scalability
15. Automated software that combs through web sites to index web pages for search engines.
Search Engine Marketing (SEM)
Contrary hook
Spider
Cloud computing
16. Attempt to depict real world sitiuations
Reputation economy
Simulation games
Search Engine Optimization (SEO)
Display ads
17. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
EPV (Earnings Per Visitor)
RSS (Really Simple Syndication)
Social media
Response Attribution
18. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Different forms of social media
Social media
Word of mouse
Expandable Ads
19. When an advertiser pays for their online ad based on the number of views.
Social Commerce
RON (Run of Network)
Cognitive bias
Pay-Per-Impression
20. Anything that involves delivering hosted services online
Cloud computing
Pay-Per-Inclusion
Role of social media in the consumer purchase process
Social proof
21. Occurs when people follow the behaviors of others
Churn Rate
Paid media
Herding behavior
Spider
22. Acronym representing a way to create real-time Web applications.
AJAX (Asynchronous Java Script and XML)
Cross Selling
Display ads
Resource hook
23. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Data Hygiene
In-game advertising
Profiling
Above The Fold
24. Google's pay-per-click advertiser program.
Platforms
Feed
Role of social media in the consumer purchase process
Adwords
25. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
CGI (Common Gateway Interface)
Strategy games
Research hook
Search Engine Marketing (SEM)
26. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Earned media
Folksonomies
Benefits of engaging with your customers through online social channels
Ad Serving
27. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Black Hat SEO
Stenography
Social proof
Cognitive bias
28. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Skyscraper
Forums
Cross Selling
Feed
29. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
Cost Per Click (CPC)
In-game advertising
Ratings
30. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Online Ads/Banner Ads
Tags
Bases of social power
Culture of participation
31. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Cross Selling
Blogs
Churn Rate
Pay-Per-Impression
32. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Profiling
Social capital
Cookie
RON (Run of Network)
33. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Feed
Social communities
Filler content
Aggregation
34. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Black Hat SEO
In-game advertising
Anchor Text
Meta Tag
35. Authority building content seminal pieces of work that shape the way people think
Flagship content
Folksonomies
Demographics
Genre
36. Number of people exposed to your message
Reach
Share tools
AJAX (Asynchronous Java Script and XML)
Core games
37. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Social capital
Ad Tracking
Pay-Per-Inclusion
Alternate reality game
38. Games in which the players play a character role with the goal of completing a mission
Outbound Link
Herding behavior
Role playing games
Authority
39. The RSS or Atom feeds used by news aggregators.
Black Hat SEO
Feed
Mode
Genre
40. The value added for all users by each individual user
Ratings
Network effect
Media Sharing sites
Social proof
41. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Social media
Online Ads/Banner Ads
Reputation capital
Buying Cycle
42. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Social ads
Authority building content
Interstitial Ads
AJAX (Asynchronous Java Script and XML)
43. Crosses the boundaries of mass and personal media
Ad Tracking
Anchor Text
Social media
Above The Fold
44. Paying to acquire leads from an outside party at a set rate or amount per lead.
Your social brand
Pay-Per-Lead
Cookie
RON (Run of Network)
45. Refers to situations where consumers interact with others during a shopping event
Reach
Media
Social shopping
Anchor Text
46. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Mass media
Meta Tag
Core games
Platforms
47. Typically educational content that readers use over time - save and share
Herding behavior
Outbound Link
Social Commerce
Pillar content
48. Host content but also typically feature video - photo etc. other than text
Mass media
Media Sharing sites
Pillar content
Landing Page
49. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social bookmarking sites
Social Media Marketing
Search Engine Optimization (SEO)
Adwords
50. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Pay-Per-Inclusion
Mode
API (Application Programming Interface)
Casual games