Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Method of game play:






2. Avg number of times someone is exposed to your message






3. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






4. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






5. Google's pay-per-click advertiser program.






6. The degree to which the data in a database is accurate and consistent according to a data model and data type.






7. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






8. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






9. Those that involve expert play to organize and value variables in the game system






10. The means by which files are transferred from your computer directly to your website.






11. Do not require all participants to immediately respond






12. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






13. Content that will entertain






14. Ads that appear between web pages (before the browser displays a new page).






15. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






16. Person who is frequently able to influence others






17. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






18. Accumulated resources whose value flows to people as a result of their access to others






19. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






20. The term used when people have clicked on or viewed a web page.






21. Ability of a site to draw repeat visits and to keep people on a site






22. Change in beliefs or actions as a reaction to group pressure (real or imagined)






23. Typically educational content that readers use over time - save and share






24. Those others view as knowledgeable sources of information






25. Selling an additional category of products/solutions as a result of a customer's original purchase.






26. The hardware systems on which the game is played






27. Sets of labels (tags) individuals choose in a way that makes sense to them






28. The use of a digital brand name by someone who does not have legit claim to the name






29. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






30. The value added for all users by each individual user






31. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






32. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






33. A link to your website from a different website.






34. Host content but also typically feature video - photo etc. other than text






35. Scores that people acting in the role of critics assign to something as an indicator






36. Occur in real time






37. The interface that allows one computer system or application to communicate and exchange data with another.






38. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






39. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






40. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






41. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






42. Persuades with the opinion or recommendation of an expert in the field






43. Games in which the players play a character role with the goal of completing a mission






44. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






45. Anything that involves delivering hosted services online






46. Number of people exposed to your message






47. Online word of mouth and very strong influence on consumer decision making






48. Media channels beyond the control of the company (word of mouth)






49. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






50. Interactive social system that is available to users 24/7