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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The visible - clickable text in a hyperlink typically used to indicate subject matter.






2. The ability to attribute prospect behavior to the media that triggered the response.






3. How much activity can a website handle - can it handle times of large visits






4. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






5. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






6. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






7. Media channels beyond the control of the company (word of mouth)






8. Crosses the boundaries of mass and personal media






9. Sets of labels (tags) individuals choose in a way that makes sense to them






10. Attention - Interest - Desire - and Action






11. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






12. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






13. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






14. Interactive social system that is available to users 24/7






15. Anything that involves delivering hosted services online






16. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






17. A link that leads people to a different website from the one they are visiting.






18. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






19. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






20. Online word of mouth and very strong influence on consumer decision making






21. Those that involve expert play to organize and value variables in the game system






22. A web-based tool or desktop application that collects syndicated content.






23. The electronic/online activity of prospects






24. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






25. The use of a digital brand name by someone who does not have legit claim to the name






26. Do not require all participants to immediately respond






27. Selling an additional category of products/solutions as a result of a customer's original purchase.






28. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






29. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






30. Refers to the process social media users undergo to categorize content according to their own folksonomy






31. The ability to freely interact with other people and companies; open access to venues that allow users to share content






32. Ability of a site to draw repeat visits and to keep people on a site






33. Handle: your user name in a social community






34. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






35. Content that promises something for free






36. Cost of advertising based on the number of clicks received.






37. Content that offers a claim about something of interest






38. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






39. Constantly wired in the network - always online






40. The exposure of a clickable ad on a website to one individual person.






41. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






42. Occur in real time






43. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






44. Content written with the intent to be helpful to target audience






45. When an advertiser pays for their online ad based on the number of views.






46. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






47. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






48. The term used when people have clicked on or viewed a web page.






49. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






50. Content that will entertain