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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Classifications that experts create
Recommendations and referrals
Split-Run
Taxonomies
Folksonomies
2. Content that promises something for free
Giveaway hook
Social shopping
Other referral tools
Pay-Per-Click
3. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Online Ads/Banner Ads
Pay-Per-Lead
Site stickiness
Social proof
4. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Social capital
Resource hook
Churn Rate
Ad Tracking
5. Method of game play:
Meme
Tagging
Adsense
Genre
6. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Data Hygiene
Split-Run
Social games
Cross Selling
7. Attempt to depict real world sitiuations
Earned media
Simulation games
Other referral tools
Tags
8. This ad buying option places an ad at various places on one website.
ROS (Run of Site)
Alternate reality game
Dynamic Content
Owned media
9. Information that people copy from other sources
Other referral tools
RSS (Really Simple Syndication)
Filler content
Marketing Qualified Lead (MQL)
10. Uses software to fine tune the offer and build intimacy with the customer
Aggregation
Social customer relationship management (crm)
AIDA
Pillar content
11. Within each medium - marketers can choose these specifically to place a message
Earned media
Medium (or channel)
Vehicles
Filler content
12. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Conversion
Media Sharing sites
Search Engine Optimization (SEO)
Casual games
13. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Media
Stenography
Personal media
14. Interactive social system that is available to users 24/7
Above The Fold
Cookie
Web 2.0
Cost Per Thousand (CPM)
15. Content that offers a claim about something of interest
Social ads
Level of participation
Research hook
Vehicles
16. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
RON (Run of Network)
Rich-Media
ROS (Run of Site)
Expandable Ads
17. Media channels beyond the control of the company (word of mouth)
Core games
Recommendations and referrals
Tagging
Earned media
18. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Recommendations and referrals
Vehicles
Milieu
Buying Cycle
19. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Media Sharing sites
Reach
Skyscraper
Cookie
20. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
Conformity
Giveaway hook
Social media
21. Online word of mouth and very strong influence on consumer decision making
Adwords
Response Attribution
Anchor Text
Word of mouse
22. Performative in that the player chooses an action that the game executes
HTML (HyperText Markup Language)
Cost Per Click (CPC)
Tags
Action games
23. Media for which you assessed monetary fees
Hover/Floating Ads
Paid media
Exit Traffic
Platforms
24. The term used when people have clicked on or viewed a web page.
Social customer relationship management (crm)
Above The Fold
Owned media
Page View
25. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
RSS (Really Simple Syndication)
Conformity
Recommendations and referrals
Ad Tracking
26. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
Synchronous interactions
Tags
In game immersive advertising
27. Ability of a site to draw repeat visits and to keep people on a site
Site stickiness
Social shopping
Vehicles
Social Publishing
28. The coding language used to create and link together documents and files on the internet.
Social Media Marketing
HTML (HyperText Markup Language)
Alternate reality game
Herding behavior
29. Problem recognition - info search - alternative eval - purchase - post purchase eval
EPV (Earnings Per Visitor)
URL Tracking
Steps in a shopping decision
Social bookmarking sites
30. Persuades with the opinion or recommendation of an expert in the field
Alternate reality game
Interstitial Ads
Authority
Exit Traffic
31. The visible - clickable text in a hyperlink typically used to indicate subject matter.
URL Tracking
Aggregation
Anchor Text
Mass media
32. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Medium (or channel)
Anchor Text
Blogs
Level of participation
33. Constantly wired in the network - always online
Digital native
Social bookmarking sites
Cookie
Media
34. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Expandable Ads
Advergaming
Web 2.0
Social ads
35. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Mass media
Social proof
Hover/Floating Ads
CGI (Common Gateway Interface)
36. The hardware systems on which the game is played
In game immersive advertising
Platforms
Rich-Media
Forums
37. Crosses the boundaries of mass and personal media
Social media
Spider
Landing Page
Simulation games
38. The interface that allows one computer system or application to communicate and exchange data with another.
API (Application Programming Interface)
Giveaway hook
Owned media
Aggregator
39. Require a great time investment are highly immersive and demand advance skill
Social customer relationship management (crm)
Title linkbaiting
Core games
Black Hat SEO
40. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Social proof
Buying Cycle
Cross Selling
41. Acronym representing a way to create real-time Web applications.
AJAX (Asynchronous Java Script and XML)
Feed
Social media
Different forms of social media
42. Media channels the brand controls
Owned media
Organic Search
Cost Per Action (CPA)
Social ads
43. A web-based tool or desktop application that collects syndicated content.
Buying Cycle
Benefits of engaging with your customers through online social channels
Aggregator
Display ads
44. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Filler content
Alternate reality game
Social bookmarking sites
Core games
45. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Split-Run
Steps in a shopping decision
Churn Rate
Social media
46. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Authority
Conformity
Ad Serving
Culture of participation
47. Software that is routinely updated like an app
Social Publishing
Forums
Data Hygiene
Perpetual beta
48. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Taxonomies
Product placement
Reviews
Network effect
49. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Reputation economy
Pay-Per-Inclusion
Asynchronous interactions
Reputation capital
50. Assessments with detailed comments about the object in question
Reviews
Direct Response
ROS (Run of Site)
Flagship content