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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






2. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






3. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






4. Person who is frequently able to influence others






5. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






6. Content that promises something for free






7. Occurs when people follow the behaviors of others






8. Number of people exposed to your message






9. Google's pay-per-click advertiser program.






10. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






11. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






12. Selling an additional category of products/solutions as a result of a customer's original purchase.






13. Information that people copy from other sources






14. Anything that involves delivering hosted services online






15. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






16. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






17. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






18. Assessments with detailed comments about the object in question






19. Sites with aid in the dissemination of content to an audience:






20. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






21. Save your bookmarks online so they are always available wherever you have online access






22. The electronic/online activity of prospects






23. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






24. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






25. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






26. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






27. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






28. The process by which display ads get placed on websites.






29. Interactive social system that is available to users 24/7






30. Online word of mouth and very strong influence on consumer decision making






31. The use of a digital brand name by someone who does not have legit claim to the name






32. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






33. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






34. Authority building content seminal pieces of work that shape the way people think






35. Original cntent that positions the sponsoring entity as a authority






36. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






37. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






38. Attempt to depict real world sitiuations






39. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






40. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






41. Change in beliefs or actions as a reaction to group pressure (real or imagined)






42. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






43. Problem recognition - info search - alternative eval - purchase - post purchase eval






44. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






45. Consumers are happy/ unhappy posting about you with reviews of anysort






46. The visible - clickable text in a hyperlink typically used to indicate subject matter.






47. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






48. Website measurement that records unique IP addresses as individual visitors.






49. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






50. Refers to situations where consumers interact with others during a shopping event







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