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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Careful crafting of a title that markets the content






2. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






3. Original cntent that positions the sponsoring entity as a authority






4. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






5. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






6. The means by which files are transferred from your computer directly to your website.






7. Interactive social system that is available to users 24/7






8. Attention - Interest - Desire - and Action






9. Channels capable of two way communication on a small scale






10. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






11. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






12. Media channels beyond the control of the company (word of mouth)






13. The visual nature of the game such as science fiction - fantasy horror and retro






14. Software that is routinely updated like an app






15. Selling an additional category of products/solutions as a result of a customer's original purchase.






16. The exposure of a clickable ad on a website to one individual person.






17. Ability of a site to draw repeat visits and to keep people on a site






18. The RSS or Atom feeds used by news aggregators.






19. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






20. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






21. Avg number of times someone is exposed to your message






22. The way the game world is experienced






23. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






24. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






25. Belief that when a lot of people select one option then it must be the right option






26. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






27. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






28. Online word of mouth and very strong influence on consumer decision making






29. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






30. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






31. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






32. Anything that involves delivering hosted services online






33. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






34. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






35. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






36. When an advertiser pays for their online ad based on the number of views.






37. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






38. A web-based tool or desktop application that collects syndicated content.






39. Information that people copy from other sources






40. Those that involve expert play to organize and value variables in the game system






41. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






42. Website measurement that records unique IP addresses as individual visitors.






43. Occurs when people follow the behaviors of others






44. The process by which display ads get placed on websites.






45. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






46. Authority building content seminal pieces of work that shape the way people think






47. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






48. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






49. Oldest venue of social media that are ineractive versions of community bulletin boards






50. Paying to acquire leads from an outside party at a set rate or amount per lead.