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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






2. Consumers are happy/ unhappy posting about you with reviews of anysort






3. Channels capable of two way communication on a small scale






4. Number of people exposed to your message






5. Assessments with detailed comments about the object in question






6. Refers to the process social media users undergo to categorize content according to their own folksonomy






7. Refers to situations where consumers interact with others during a shopping event






8. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






9. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






10. Require a great time investment are highly immersive and demand advance skill






11. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






12. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






13. The term used when people have clicked on or viewed a web page.






14. When an advertiser pays for their online ad based on the number of views.






15. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






16. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






17. Person who is frequently able to influence others






18. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






19. The ability to freely interact with other people and companies; open access to venues that allow users to share content






20. Classifications that experts create






21. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






22. The process by which display ads get placed on websites.






23. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






24. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






25. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






26. The use of a digital brand name by someone who does not have legit claim to the name






27. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






28. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






29. Anything that involves delivering hosted services online






30. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






31. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






32. Games in which the players play a character role with the goal of completing a mission






33. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






34. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






35. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






36. Content that promises something for free






37. The coding language used to create and link together documents and files on the internet.






38. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






39. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






40. Media channels beyond the control of the company (word of mouth)






41. Content that offers a claim about something of interest






42. Placement of a branded item in an entertainment property such as a television program - movie - or game.






43. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






44. Cost of advertising based on the number of clicks received.






45. This ad buying option places ads on several networked websites.






46. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






47. Sites with aid in the dissemination of content to an audience:






48. Persuades with the opinion or recommendation of an expert in the field






49. A means of communication






50. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.







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