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Test your basic knowledge |
Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Software that is routinely updated like an app
Social capital
Humor hook
Your social brand
Perpetual beta
2. The use of a digital brand name by someone who does not have legit claim to the name
Cookie
Churn Rate
Reach
Handle squatting
3. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Social proof
Level of participation
Meta Tag
Page View
4. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Paid media
Social Media Marketing
Wikis
Tagging
5. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Cost Per Action (CPA)
Feed
ASP (Active Server Pages):
Split-Run
6. Content that refutes an accepted belief
Core games
Other referral tools
Social shopping
Contrary hook
7. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Authority
Search Engine Optimization (SEO)
Word of mouse
Rich-Media
8. Refers to the process social media users undergo to categorize content according to their own folksonomy
Outbound Link
Digital native
Contrary hook
Tagging
9. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Bases of social power
Churn Rate
Outbound Link
Dynamic Content
10. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Reach
Ad Serving
Direct Response
Paid media
11. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Social news communities
Exit Traffic
Different forms of social media
Authority
12. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Blogs
Cost Per Action (CPA)
Forums
Level of participation
13. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
Reputation economy
Cloud computing
Skyscraper
14. Anything that involves delivering hosted services online
Advergaming
Interstitial Ads
Cloud computing
Core games
15. Information that people copy from other sources
Social capital
Cookie
Blogs
Filler content
16. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Landing Page
Pillar content
CGI (Common Gateway Interface)
Media Sharing sites
17. Consumers are happy/ unhappy posting about you with reviews of anysort
Reputation economy
Personal media
Herding behavior
Resource hook
18. Content that promises something for free
Action games
Giveaway hook
Strategy games
Buying Cycle
19. Method of game play:
Other referral tools
Genre
Above The Fold
When we are more likely to conform
20. Refers to situations where consumers interact with others during a shopping event
Reputation economy
Folksonomies
Share tools
Social shopping
21. Performative in that the player chooses an action that the game executes
Stenography
Action games
Social news communities
Search Engine Marketing (SEM)
22. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Meme
Affinity
HTML (HyperText Markup Language)
Milieu
23. The shortcuts our brains take when we process information
Frequency
Social capital
Opinion leader
Cognitive bias
24. Oldest venue of social media that are ineractive versions of community bulletin boards
Benefits of engaging with your customers through online social channels
Best practices to leverage social reviews and ratings
Forums
Affinity
25. Games in which the players play a character role with the goal of completing a mission
Role playing games
Search Engine Optimization (SEO)
Vehicles
Display ads
26. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Demographics
ASP (Active Server Pages):
Ad Serving
Mode
27. Website measurement that records unique IP addresses as individual visitors.
Unique Visitor
Direct Response
Folksonomies
Platforms
28. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Reviews
URL Tracking
Online Ads/Banner Ads
Spider
29. The term used when people have clicked on or viewed a web page.
Blogs
Pay-Per-Inclusion
Page View
Tags
30. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Different forms of social media
Other referral tools
Social media
Power users
31. Handle: your user name in a social community
Authority building content
Your social brand
AIDA
Pillar content
32. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Reputation capital
Rich-Media
Best practices to leverage social reviews and ratings
Role playing games
33. The ability to attribute prospect behavior to the media that triggered the response.
Tags
Social Media Marketing
Advergaming
Response Attribution
34. Within each medium - marketers can choose these specifically to place a message
Vehicles
ASP (Active Server Pages):
Social capital
Different forms of social media
35. Accumulated resources whose value flows to people as a result of their access to others
Ad Serving
ASP (Active Server Pages):
Social Media Marketing
Social capital
36. Content that will entertain
Taxonomies
Humor hook
Online Ads/Banner Ads
Wikis
37. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social proof
Your social brand
Conversion
Contrary hook
38. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Feed
Role of social media in the consumer purchase process
Power users
Title linkbaiting
39. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Milieu
Impression:
Tags
Paid media
40. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Personal media
Asynchronous interactions
Marketing Qualified Lead (MQL)
EPV (Earnings Per Visitor)
41. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Reviews
Adsense
Your social brand
Simulation games
42. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Buying Cycle
Unique Visitor
Site stickiness
Click-Through-Rate (CTR)
43. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Casual games
Stenography
Exit Traffic
Culture of participation
44. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Search Engine Optimization (SEO)
Impression:
When we are more likely to conform
Giveaway hook
45. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Humor hook
Anchor Text
Social capital
Tags
46. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Wikis
Digital native
Outbound Link
Impression:
47. Avg number of times someone is exposed to your message
Frequency
Mode
Social customer relationship management (crm)
Research hook
48. Online word of mouth and very strong influence on consumer decision making
Word of mouse
Role playing games
Authority
Unique Visitor
49. Crosses the boundaries of mass and personal media
Social media
Media Sharing sites
Bases of social power
Vehicles
50. Occurs when people follow the behaviors of others
Herding behavior
Asynchronous interactions
Social Publishing
Ratings
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