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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media channels the brand controls






2. Anything that involves delivering hosted services online






3. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






4. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






5. Accumulated resources whose value flows to people as a result of their access to others






6. Content that offers a claim about something of interest






7. Save your bookmarks online so they are always available wherever you have online access






8. Media channels beyond the control of the company (word of mouth)






9. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






10. Software that is routinely updated like an app






11. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






12. The ability to attribute prospect behavior to the media that triggered the response.






13. Content written with the intent to be helpful to target audience






14. The value added for all users by each individual user






15. Within each medium - marketers can choose these specifically to place a message






16. A link to your website from a different website.






17. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






18. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






19. Occurs when people follow the behaviors of others






20. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






21. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






22. Selling an additional category of products/solutions as a result of a customer's original purchase.






23. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






24. Crosses the boundaries of mass and personal media






25. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






26. Automated software that combs through web sites to index web pages for search engines.






27. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






28. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






29. Google's pay-per-click advertiser program.






30. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






31. When an advertiser pays for their online ad based on the number of views.






32. Careful crafting of a title that markets the content






33. Paying to acquire leads from an outside party at a set rate or amount per lead.






34. Refers to the process social media users undergo to categorize content according to their own folksonomy






35. Constantly wired in the network - always online






36. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






37. Problem recognition - info search - alternative eval - purchase - post purchase eval






38. Ability of a site to draw repeat visits and to keep people on a site






39. Avg number of times someone is exposed to your message






40. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






41. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






42. Host content but also typically feature video - photo etc. other than text






43. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






44. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






45. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






46. Method of game play:






47. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






48. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






49. Persuades with the opinion or recommendation of an expert in the field






50. Person who is frequently able to influence others