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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






2. Ads that appear between web pages (before the browser displays a new page).






3. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






4. Scores that people acting in the role of critics assign to something as an indicator






5. Avg number of times someone is exposed to your message






6. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






7. Content that will entertain






8. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






9. Google's pay-per-click advertiser program.






10. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






11. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






12. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






13. The visual nature of the game such as science fiction - fantasy horror and retro






14. Those that involve expert play to organize and value variables in the game system






15. Media channels beyond the control of the company (word of mouth)






16. Those others view as knowledgeable sources of information






17. Change in beliefs or actions as a reaction to group pressure (real or imagined)






18. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






19. The degree to which the data in a database is accurate and consistent according to a data model and data type.






20. Method of game play:






21. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






22. Anything that involves delivering hosted services online






23. Automated software that combs through web sites to index web pages for search engines.






24. Means of communication that can reach a large number of individuals






25. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






26. Placement of a branded item in an entertainment property such as a television program - movie - or game.






27. Cost of advertising based on the number of clicks received.






28. The shortcuts our brains take when we process information






29. Information that people copy from other sources






30. Content that refutes an accepted belief






31. Oldest venue of social media that are ineractive versions of community bulletin boards






32. The visible - clickable text in a hyperlink typically used to indicate subject matter.






33. Accumulated resources whose value flows to people as a result of their access to others






34. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






35. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






36. Occur in real time






37. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






38. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






39. May include text graphics video and sound but on a website






40. The interface that allows one computer system or application to communicate and exchange data with another.






41. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






42. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






43. This ad buying option places ads on several networked websites.






44. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






45. Refers to situations where consumers interact with others during a shopping event






46. Attention - Interest - Desire - and Action






47. The RSS or Atom feeds used by news aggregators.






48. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






49. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






50. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






Can you answer 50 questions in 15 minutes?



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