Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Constantly wired in the network - always online






2. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






3. Content that refutes an accepted belief






4. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






5. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






6. Accumulated resources whose value flows to people as a result of their access to others






7. How much activity can a website handle - can it handle times of large visits






8. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






9. Uses software to fine tune the offer and build intimacy with the customer






10. The RSS or Atom feeds used by news aggregators.






11. Automated software that combs through web sites to index web pages for search engines.






12. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






13. Save your bookmarks online so they are always available wherever you have online access






14. Number of people exposed to your message






15. Sets of labels (tags) individuals choose in a way that makes sense to them






16. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






17. The interface that allows one computer system or application to communicate and exchange data with another.






18. Oldest venue of social media that are ineractive versions of community bulletin boards






19. The hardware systems on which the game is played






20. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






21. Person who is frequently able to influence others






22. A means of communication






23. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






24. Avg number of times someone is exposed to your message






25. Online word of mouth and very strong influence on consumer decision making






26. Content that offers a claim about something of interest






27. Information that people copy from other sources






28. The visual nature of the game such as science fiction - fantasy horror and retro






29. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






30. Cost of advertising based on the number of clicks received.






31. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






32. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






33. Occurs when people follow the behaviors of others






34. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






35. Content written with the intent to be helpful to target audience






36. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






37. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






38. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






39. The value added for all users by each individual user






40. Refers to situations where consumers interact with others during a shopping event






41. The exposure of a clickable ad on a website to one individual person.






42. Paying to acquire leads from an outside party at a set rate or amount per lead.






43. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






44. The ability to freely interact with other people and companies; open access to venues that allow users to share content






45. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






46. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






47. Media channels the brand controls






48. The term used when people have clicked on or viewed a web page.






49. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






50. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.