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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Assessments with detailed comments about the object in question






2. Original cntent that positions the sponsoring entity as a authority






3. The interface that allows one computer system or application to communicate and exchange data with another.






4. The RSS or Atom feeds used by news aggregators.






5. The exposure of a clickable ad on a website to one individual person.






6. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






7. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






8. The ability to freely interact with other people and companies; open access to venues that allow users to share content






9. Change in beliefs or actions as a reaction to group pressure (real or imagined)






10. Acronym representing a way to create real-time Web applications.






11. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






12. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






13. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






14. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






15. Uses software to fine tune the offer and build intimacy with the customer






16. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






17. The degree to which the data in a database is accurate and consistent according to a data model and data type.






18. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






19. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






20. Avg number of times someone is exposed to your message






21. Person who is frequently able to influence others






22. Refers to situations where consumers interact with others during a shopping event






23. The shortcuts our brains take when we process information






24. Those others view as knowledgeable sources of information






25. Cost of advertising based on the number of clicks received.






26. Games in which the players play a character role with the goal of completing a mission






27. Online word of mouth and very strong influence on consumer decision making






28. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






29. Google's pay-per-click advertiser program.






30. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






31. Oldest venue of social media that are ineractive versions of community bulletin boards






32. The ability to attribute prospect behavior to the media that triggered the response.






33. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






34. The hardware systems on which the game is played






35. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






36. The process by which display ads get placed on websites.






37. Selling an additional category of products/solutions as a result of a customer's original purchase.






38. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






39. Problem recognition - info search - alternative eval - purchase - post purchase eval






40. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






41. May include text graphics video and sound but on a website






42. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






43. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






44. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






45. Belief that when a lot of people select one option then it must be the right option






46. Website measurement that records unique IP addresses as individual visitors.






47. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






48. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






49. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






50. Anything that involves delivering hosted services online






Can you answer 50 questions in 15 minutes?



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