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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A means of communication






2. Interactive social system that is available to users 24/7






3. The degree to which the data in a database is accurate and consistent according to a data model and data type.






4. The hardware systems on which the game is played






5. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






6. The process by which display ads get placed on websites.






7. The visible - clickable text in a hyperlink typically used to indicate subject matter.






8. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






9. The electronic/online activity of prospects






10. Attempt to depict real world sitiuations






11. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






12. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






13. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






14. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






15. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






16. Problem recognition - info search - alternative eval - purchase - post purchase eval






17. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






18. Those that involve expert play to organize and value variables in the game system






19. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






20. Persuades with the opinion or recommendation of an expert in the field






21. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






22. Handle: your user name in a social community






23. A link that leads people to a different website from the one they are visiting.






24. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






25. Require a great time investment are highly immersive and demand advance skill






26. Host content but also typically feature video - photo etc. other than text






27. Those others view as knowledgeable sources of information






28. Share and promote online news






29. The coding language used to create and link together documents and files on the internet.






30. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






31. The ability to freely interact with other people and companies; open access to venues that allow users to share content






32. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






33. Selling an additional category of products/solutions as a result of a customer's original purchase.






34. Anything that involves delivering hosted services online






35. Content that offers a claim about something of interest






36. May include text graphics video and sound but on a website






37. How much activity can a website handle - can it handle times of large visits






38. Acronym representing a way to create real-time Web applications.






39. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






40. Media channels beyond the control of the company (word of mouth)






41. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






42. Channels capable of two way communication on a small scale






43. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






44. Belief that when a lot of people select one option then it must be the right option






45. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






46. Content written with the intent to be helpful to target audience






47. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






48. A link to your website from a different website.






49. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






50. This ad buying option places an ad at various places on one website.






Can you answer 50 questions in 15 minutes?



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