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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The value added for all users by each individual user






2. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






3. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






4. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






5. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






6. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






7. Method of game play:






8. Performative in that the player chooses an action that the game executes






9. The degree to which the data in a database is accurate and consistent according to a data model and data type.






10. Avg number of times someone is exposed to your message






11. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






12. How much activity can a website handle - can it handle times of large visits






13. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






14. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






15. Paying to acquire leads from an outside party at a set rate or amount per lead.






16. Assessments with detailed comments about the object in question






17. The ability to attribute prospect behavior to the media that triggered the response.






18. Uses software to fine tune the offer and build intimacy with the customer






19. Careful crafting of a title that markets the content






20. The shortcuts our brains take when we process information






21. Constantly wired in the network - always online






22. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






23. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






24. Authority building content seminal pieces of work that shape the way people think






25. This ad buying option places an ad at various places on one website.






26. Cost of advertising based on the number of clicks received.






27. Accumulated resources whose value flows to people as a result of their access to others






28. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






29. Automated software that combs through web sites to index web pages for search engines.






30. The coding language used to create and link together documents and files on the internet.






31. Refers to situations where consumers interact with others during a shopping event






32. Ads that appear between web pages (before the browser displays a new page).






33. Media for which you assessed monetary fees






34. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






35. Change in beliefs or actions as a reaction to group pressure (real or imagined)






36. Classifications that experts create






37. Media channels the brand controls






38. Acronym representing a way to create real-time Web applications.






39. Attention - Interest - Desire - and Action






40. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






41. Consumers are happy/ unhappy posting about you with reviews of anysort






42. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






43. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






44. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






45. The way the game world is experienced






46. The RSS or Atom feeds used by news aggregators.






47. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






48. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






49. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






50. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.