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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content written with the intent to be helpful to target audience
Direct Response
Resource hook
Pillar content
RON (Run of Network)
2. Software that is routinely updated like an app
Perpetual beta
Power users
Blogs
Herding behavior
3. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
CGI (Common Gateway Interface)
Page View
Impression:
Display ads
4. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Blogs
Social communities
Cost Per Action (CPA)
Social capital
5. The visual nature of the game such as science fiction - fantasy horror and retro
API (Application Programming Interface)
Search Engine Marketing (SEM)
Milieu
Social Commerce
6. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Buying Cycle
Meme
Cost Per Click (CPC)
Cost Per Action (CPA)
7. Those that involve expert play to organize and value variables in the game system
Cost Per Click (CPC)
Authority
Strategy games
Herding behavior
8. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Social Commerce
Affinity
Web 2.0
In-game advertising
9. Website measurement that records unique IP addresses as individual visitors.
Mass media
Asynchronous interactions
Unique Visitor
Page View
10. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Best practices to leverage social reviews and ratings
Product placement
Strategy games
Online Ads/Banner Ads
11. Constantly wired in the network - always online
Pay-Per-Lead
Digital native
Other referral tools
Social Publishing
12. A link that leads people to a different website from the one they are visiting.
Social games
Aggregation
Organic Search
Outbound Link
13. Websites that host regularly updated content
Buying Cycle
Aggregation
Adsense
Blogs
14. Interactive social system that is available to users 24/7
Expandable Ads
ASP (Active Server Pages):
Web 2.0
Bases of social power
15. Those others view as knowledgeable sources of information
Aggregation
Power users
Digital native
Split-Run
16. The electronic/online activity of prospects
Buying Cycle
Your social brand
When we are more likely to conform
Digital Body Language
17. The hardware systems on which the game is played
URL Tracking
Interstitial Ads
Resource hook
Platforms
18. Content that will entertain
Hover/Floating Ads
Reputation economy
Humor hook
Rich-Media
19. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Meta Tag
Ad Tracking
Spider
Social proof
20. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Aggregation
Split-Run
API (Application Programming Interface)
Taxonomies
21. Within each medium - marketers can choose these specifically to place a message
Contrary hook
Vehicles
Click-Through-Rate (CTR)
Pay-Per-Lead
22. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Pay-Per-Impression
Share tools
Different forms of social media
Response Attribution
23. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Expandable Ads
Media
Authority building content
Conformity
24. Sets of labels (tags) individuals choose in a way that makes sense to them
Resource hook
Landing Page
Meme
Folksonomies
25. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Skyscraper
Strategy games
Alternate reality game
Product placement
26. The ability to attribute prospect behavior to the media that triggered the response.
Response Attribution
Data Hygiene
Pay-Per-Lead
Search Engine Optimization (SEO)
27. The shortcuts our brains take when we process information
Role of social media in the consumer purchase process
Reviews
Cognitive bias
Product placement
28. How much activity can a website handle - can it handle times of large visits
Ad Tracking
Role playing games
Authority building content
Scalability
29. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
CGI (Common Gateway Interface)
AIDA
Social networking sites
Exit Traffic
30. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
When we are more likely to conform
Simulation games
Share tools
CGI (Common Gateway Interface)
31. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Research hook
Vehicles
Tagging
Search Engine Optimization (SEO)
32. Share and promote online news
Perpetual beta
Social news communities
Search Engine Marketing (SEM)
Role of social media in the consumer purchase process
33. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Level of participation
Bases of social power
ASP (Active Server Pages):
Buying Cycle
34. Save your bookmarks online so they are always available wherever you have online access
Genre
Pay-Per-Impression
Social bookmarking sites
Social customer relationship management (crm)
35. Acronym representing a way to create real-time Web applications.
Social customer relationship management (crm)
AJAX (Asynchronous Java Script and XML)
Mode
Share tools
36. Means of communication that can reach a large number of individuals
Level of participation
Advergaming
Page View
Mass media
37. The interface that allows one computer system or application to communicate and exchange data with another.
Adsense
Title linkbaiting
API (Application Programming Interface)
ASP (Active Server Pages):
38. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social media
Share tools
Reputation capital
Social shopping
39. A link to your website from a different website.
Product placement
Medium (or channel)
Inbound Link
Cookie
40. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
CGI (Common Gateway Interface)
Synchronous interactions
Pay-Per-Click
Social ads
41. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Cost Per Thousand (CPM)
ROS (Run of Site)
Adwords
Taxonomies
42. Paying to acquire leads from an outside party at a set rate or amount per lead.
Vehicles
Meta Tag
Pay-Per-Impression
Pay-Per-Lead
43. Games in which the players play a character role with the goal of completing a mission
Outbound Link
Pay-Per-Inclusion
Media Sharing sites
Role playing games
44. Cost of advertising based on the number of clicks received.
Network effect
Page View
Display ads
Cost Per Click (CPC)
45. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Advergaming
Interstitial Ads
Research hook
Reputation capital
46. Anything that involves delivering hosted services online
Response Attribution
Word of mouse
ASP (Active Server Pages):
Cloud computing
47. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Role of social media in the consumer purchase process
Vehicles
Social Media Marketing
Pay-Per-Click
48. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Alternate reality game
Owned media
Online Ads/Banner Ads
Dynamic Content
49. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Expandable Ads
Strategy games
Culture of participation
Affinity
50. Assessments with detailed comments about the object in question
Reviews
HTML (HyperText Markup Language)
Black Hat SEO
Exit Traffic