Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






2. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






3. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






4. The way the game world is experienced






5. Media channels beyond the control of the company (word of mouth)






6. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






7. Method of game play:






8. Problem recognition - info search - alternative eval - purchase - post purchase eval






9. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






10. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






11. Accumulated resources whose value flows to people as a result of their access to others






12. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






13. The ability to freely interact with other people and companies; open access to venues that allow users to share content






14. Person who is frequently able to influence others






15. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






16. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






17. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






18. Media for which you assessed monetary fees






19. May include text graphics video and sound but on a website






20. Attention - Interest - Desire - and Action






21. The hardware systems on which the game is played






22. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






23. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






24. Google's pay-per-click advertiser program.






25. This ad buying option places ads on several networked websites.






26. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






27. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






28. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






29. Those others view as knowledgeable sources of information






30. Sets of labels (tags) individuals choose in a way that makes sense to them






31. Constantly wired in the network - always online






32. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






33. Require a great time investment are highly immersive and demand advance skill






34. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






35. The interface that allows one computer system or application to communicate and exchange data with another.






36. Automated software that combs through web sites to index web pages for search engines.






37. The use of a digital brand name by someone who does not have legit claim to the name






38. Content that refutes an accepted belief






39. The process by which display ads get placed on websites.






40. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






41. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






42. How much activity can a website handle - can it handle times of large visits






43. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






44. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






45. Paying to acquire leads from an outside party at a set rate or amount per lead.






46. Means of communication that can reach a large number of individuals






47. A link that leads people to a different website from the one they are visiting.






48. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






49. Sites with aid in the dissemination of content to an audience:






50. Occur in real time