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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Aggregator
Authority
Other referral tools
Hover/Floating Ads
2. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Skyscraper
Search Engine Marketing (SEM)
Expandable Ads
Social bookmarking sites
3. Websites that host regularly updated content
Social Commerce
Ad Serving
Blogs
Core games
4. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Network effect
Anchor Text
Authority
In game immersive advertising
5. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Spider
Social proof
Cost Per Thousand (CPM)
Social Media Marketing
6. Consumers are happy/ unhappy posting about you with reviews of anysort
Reputation economy
Share tools
Social proof
Power users
7. Problem recognition - info search - alternative eval - purchase - post purchase eval
AIDA
Milieu
Steps in a shopping decision
Social Publishing
8. Share and promote online news
EPV (Earnings Per Visitor)
AIDA
Paid media
Social news communities
9. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Online Ads/Banner Ads
Split-Run
Blogs
Rich-Media
10. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social proof
Word of mouse
Level of participation
Site stickiness
11. Content that will entertain
Culture of participation
Action games
Humor hook
Landing Page
12. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Medium (or channel)
HTML (HyperText Markup Language)
Unique Visitor
Media
13. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Social communities
Tagging
Churn Rate
Power users
14. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Affinity
Conformity
Stenography
Skyscraper
15. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Adsense
Advergaming
Mass media
Social shopping
16. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Meta Tag
URL Tracking
Search Engine Marketing (SEM)
Action games
17. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Cost Per Click (CPC)
Pay-Per-Inclusion
Different forms of social media
Forums
18. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Exit Traffic
Social customer relationship management (crm)
Other referral tools
Network effect
19. Channels capable of two way communication on a small scale
Personal media
CGI (Common Gateway Interface)
Marketing Qualified Lead (MQL)
Dynamic Content
20. Assessments with detailed comments about the object in question
Best practices to leverage social reviews and ratings
RSS (Really Simple Syndication)
Site stickiness
Reviews
21. Refers to the process social media users undergo to categorize content according to their own folksonomy
Herding behavior
Tagging
Best practices to leverage social reviews and ratings
Role of social media in the consumer purchase process
22. Ads that appear between web pages (before the browser displays a new page).
EPV (Earnings Per Visitor)
Folksonomies
Social news communities
Interstitial Ads
23. Classifications that experts create
Social bookmarking sites
Social news communities
Taxonomies
Genre
24. A link to your website from a different website.
Inbound Link
Above The Fold
Cost Per Thousand (CPM)
Medium (or channel)
25. The hardware systems on which the game is played
Platforms
Action games
Anchor Text
Frequency
26. The shortcuts our brains take when we process information
Web 2.0
Simulation games
Title linkbaiting
Cognitive bias
27. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Aggregation
Benefits of engaging with your customers through online social channels
Anchor Text
Digital native
28. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Profiling
Meta Tag
Social Media Marketing
Social media
29. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Power users
Folksonomies
Casual games
Social Commerce
30. Performative in that the player chooses an action that the game executes
Conversion
Action games
CGI (Common Gateway Interface)
Earned media
31. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Split-Run
When we are more likely to conform
Social Publishing
Reviews
32. Content that promises something for free
Cross Selling
Giveaway hook
Anchor Text
Product placement
33. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Pillar content
Anchor Text
Folksonomies
Social networking sites
34. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Social media
Aggregation
Reviews
Core games
35. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
ASP (Active Server Pages):
Best practices to leverage social reviews and ratings
Social bookmarking sites
Direct Response
36. Do not require all participants to immediately respond
Asynchronous interactions
Medium (or channel)
Taxonomies
Social communities
37. A means of communication
Digital native
Social news communities
Media
Your social brand
38. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Reputation capital
Tagging
Taxonomies
Landing Page
39. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Synchronous interactions
Organic Search
AIDA
Search Engine Optimization (SEO)
40. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Personal media
Cost Per Thousand (CPM)
Social ads
Aggregator
41. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
ROS (Run of Site)
In game immersive advertising
Unique Visitor
Share tools
42. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Tags
Social media
Cost Per Click (CPC)
Landing Page
43. Belief that when a lot of people select one option then it must be the right option
Search Engine Marketing (SEM)
Ratings
Other referral tools
Social proof
44. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Anchor Text
Opinion leader
Conversion
Giveaway hook
45. A web-based tool or desktop application that collects syndicated content.
Platforms
Aggregator
Opinion leader
Digital Body Language
46. Number of people exposed to your message
Reach
Scalability
RON (Run of Network)
Social proof
47. Avg number of times someone is exposed to your message
Frequency
Feed
Media
Organic Search
48. Authority building content seminal pieces of work that shape the way people think
Online Ads/Banner Ads
Filler content
Flagship content
Conversion
49. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Forums
Data Hygiene
In-game advertising
Authority building content
50. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Cookie
Frequency
Contrary hook
Genre