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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






2. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






3. Acronym representing a way to create real-time Web applications.






4. Person who is frequently able to influence others






5. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






6. The means by which files are transferred from your computer directly to your website.






7. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






8. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






9. The shortcuts our brains take when we process information






10. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






11. Accumulated resources whose value flows to people as a result of their access to others






12. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






13. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






14. Those others view as knowledgeable sources of information






15. When an advertiser pays for their online ad based on the number of views.






16. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






17. Means of communication that can reach a large number of individuals






18. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






19. Save your bookmarks online so they are always available wherever you have online access






20. Sites with aid in the dissemination of content to an audience:






21. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






22. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






23. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






24. Anything that involves delivering hosted services online






25. Sets of labels (tags) individuals choose in a way that makes sense to them






26. A link to your website from a different website.






27. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






28. Content that offers a claim about something of interest






29. Typically educational content that readers use over time - save and share






30. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






31. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






32. The process by which display ads get placed on websites.






33. The use of a digital brand name by someone who does not have legit claim to the name






34. Number of people exposed to your message






35. Website measurement that records unique IP addresses as individual visitors.






36. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






37. Assessments with detailed comments about the object in question






38. The ability to freely interact with other people and companies; open access to venues that allow users to share content






39. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






40. Refers to situations where consumers interact with others during a shopping event






41. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






42. Method of game play:






43. Problem recognition - info search - alternative eval - purchase - post purchase eval






44. The term used when people have clicked on or viewed a web page.






45. The interface that allows one computer system or application to communicate and exchange data with another.






46. The visual nature of the game such as science fiction - fantasy horror and retro






47. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






48. Crosses the boundaries of mass and personal media






49. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






50. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.