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Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. May include text graphics video and sound but on a website
Web 2.0
Simulation games
Display ads
Herding behavior
2. Person who is frequently able to influence others
Flagship content
Social shopping
Ad Tracking
Opinion leader
3. Classifications that experts create
Interstitial Ads
Data Hygiene
Taxonomies
In-game advertising
4. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Handle squatting
Ad Serving
Data Hygiene
5. Number of people exposed to your message
Reach
Display ads
Vehicles
Core games
6. Oldest venue of social media that are ineractive versions of community bulletin boards
Hover/Floating Ads
Stenography
Forums
Digital Body Language
7. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
AIDA
Skyscraper
Churn Rate
Forums
8. Content that refutes an accepted belief
Advergaming
Contrary hook
Filler content
Action games
9. Refers to the process social media users undergo to categorize content according to their own folksonomy
Social media
Tagging
Search Engine Marketing (SEM)
Action games
10. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Inbound Link
ROS (Run of Site)
Reputation capital
Earned media
11. Ads that appear between web pages (before the browser displays a new page).
Interstitial Ads
Pillar content
Product placement
Social media
12. The value added for all users by each individual user
Interstitial Ads
Click-Through-Rate (CTR)
Handle squatting
Network effect
13. Do not require all participants to immediately respond
Click-Through-Rate (CTR)
Asynchronous interactions
Giveaway hook
Social Media Marketing
14. Cost of advertising based on the number of clicks received.
Social shopping
Cost Per Click (CPC)
Simulation games
Outbound Link
15. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Frequency
Cost Per Click (CPC)
Pay-Per-Click
Dynamic Content
16. Occurs when people follow the behaviors of others
Cost Per Action (CPA)
Direct Response
Herding behavior
Web 2.0
17. This ad buying option places ads on several networked websites.
RON (Run of Network)
Share tools
Social customer relationship management (crm)
Pay-Per-Inclusion
18. Within each medium - marketers can choose these specifically to place a message
Vehicles
Cookie
Opinion leader
Response Attribution
19. A link that leads people to a different website from the one they are visiting.
Direct Response
Ad Serving
Meme
Outbound Link
20. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Casual games
Search Engine Optimization (SEO)
In-game advertising
Social media
21. Save your bookmarks online so they are always available wherever you have online access
Social bookmarking sites
Bases of social power
Data Hygiene
Your social brand
22. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Ad Serving
Reviews
Media Sharing sites
Online Ads/Banner Ads
23. The ability to attribute prospect behavior to the media that triggered the response.
Perpetual beta
Social Media Marketing
Response Attribution
Word of mouse
24. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social media
Genre
Social proof
Web 2.0
25. Assessments with detailed comments about the object in question
Online Ads/Banner Ads
Action games
Reviews
Steps in a shopping decision
26. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Expandable Ads
Social Commerce
Split-Run
CGI (Common Gateway Interface)
27. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Churn Rate
Aggregation
Other referral tools
Earned media
28. Original cntent that positions the sponsoring entity as a authority
Contrary hook
Authority building content
Pay-Per-Lead
Web 2.0
29. Information that people copy from other sources
Flagship content
EPV (Earnings Per Visitor)
Social media
Filler content
30. The hardware systems on which the game is played
Hover/Floating Ads
Meta Tag
Platforms
Search Engine Marketing (SEM)
31. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Search Engine Optimization (SEO)
Humor hook
Platforms
When we are more likely to conform
32. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Personal media
ROS (Run of Site)
Casual games
Landing Page
33. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Impression:
Role playing games
Social customer relationship management (crm)
Direct Response
34. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Pay-Per-Inclusion
Your social brand
CGI (Common Gateway Interface)
Dynamic Content
35. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
API (Application Programming Interface)
Expandable Ads
Different forms of social media
Meme
36. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Level of participation
ASP (Active Server Pages):
Reach
Benefits of engaging with your customers through online social channels
37. Persuades with the opinion or recommendation of an expert in the field
Impression:
Adwords
Authority
Rich-Media
38. Typically educational content that readers use over time - save and share
Pillar content
Cognitive bias
Core games
Contrary hook
39. Content written with the intent to be helpful to target audience
Resource hook
CGI (Common Gateway Interface)
Landing Page
Ratings
40. Handle: your user name in a social community
Cost Per Click (CPC)
Mode
Your social brand
Authority building content
41. Crosses the boundaries of mass and personal media
Social media
Cost Per Click (CPC)
Social games
Impression:
42. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
Recommendations and referrals
Your social brand
Core games
43. Ability of a site to draw repeat visits and to keep people on a site
Site stickiness
Filler content
Frequency
Pay-Per-Inclusion
44. Media channels beyond the control of the company (word of mouth)
Organic Search
Affinity
Earned media
Giveaway hook
45. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Social shopping
Aggregation
Filler content
Search Engine Marketing (SEM)
46. Online word of mouth and very strong influence on consumer decision making
Word of mouse
Buying Cycle
Landing Page
Cost Per Thousand (CPM)
47. The electronic/online activity of prospects
Handle squatting
Social media
Cost Per Thousand (CPM)
Digital Body Language
48. Website measurement that records unique IP addresses as individual visitors.
Level of participation
Hover/Floating Ads
Unique Visitor
In-game advertising
49. How much activity can a website handle - can it handle times of large visits
Scalability
Cost Per Click (CPC)
Milieu
Title linkbaiting
50. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Role playing games
Hover/Floating Ads
Bases of social power
RON (Run of Network)
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