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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Web 2.0
Level of participation
Reputation capital
Conversion
2. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Landing Page
Synchronous interactions
Reviews
Social communities
3. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Scalability
Conformity
Recommendations and referrals
Reach
4. Constantly wired in the network - always online
Scalability
Digital native
Platforms
Stenography
5. Handle: your user name in a social community
Blogs
Your social brand
Culture of participation
Role playing games
6. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
Exit Traffic
Recommendations and referrals
Milieu
7. Typically educational content that readers use over time - save and share
Pillar content
Vehicles
Stenography
Humor hook
8. Interactive social system that is available to users 24/7
Authority
Social proof
Web 2.0
Search Engine Optimization (SEO)
9. Refers to situations where consumers interact with others during a shopping event
Authority
Social shopping
Cross Selling
Reach
10. The process by which display ads get placed on websites.
Ad Serving
Authority
Search Engine Optimization (SEO)
Data Hygiene
11. Means of communication that can reach a large number of individuals
Perpetual beta
EPV (Earnings Per Visitor)
Mass media
Churn Rate
12. Those that involve expert play to organize and value variables in the game system
HTML (HyperText Markup Language)
Exit Traffic
Conversion
Strategy games
13. Content written with the intent to be helpful to target audience
Online Ads/Banner Ads
Aggregation
Resource hook
Taxonomies
14. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Cognitive bias
Interstitial Ads
ROS (Run of Site)
Social communities
15. Performative in that the player chooses an action that the game executes
Forums
Action games
Hover/Floating Ads
Social communities
16. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Social Media Marketing
Ratings
Other referral tools
17. Assessments with detailed comments about the object in question
Platforms
Churn Rate
Reviews
Response Attribution
18. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Cost Per Click (CPC)
When we are more likely to conform
CGI (Common Gateway Interface)
Stenography
19. The term used when people have clicked on or viewed a web page.
Owned media
Personal media
FTP (file transfer protocol)
Page View
20. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Hover/Floating Ads
Benefits of engaging with your customers through online social channels
Cost Per Action (CPA)
Scalability
21. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Herding behavior
Buying Cycle
Exit Traffic
Social customer relationship management (crm)
22. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Tagging
AJAX (Asynchronous Java Script and XML)
Organic Search
Social media
23. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
RSS (Really Simple Syndication)
Culture of participation
Media Sharing sites
Cookie
24. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Giveaway hook
CGI (Common Gateway Interface)
When we are more likely to conform
Personal media
25. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Hover/Floating Ads
Dynamic Content
Authority
Cost Per Action (CPA)
26. Those others view as knowledgeable sources of information
API (Application Programming Interface)
Benefits of engaging with your customers through online social channels
Power users
Taxonomies
27. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Pay-Per-Inclusion
Authority building content
Profiling
Social games
28. The use of a digital brand name by someone who does not have legit claim to the name
Meme
Site stickiness
Handle squatting
Cookie
29. Attention - Interest - Desire - and Action
Alternate reality game
AIDA
Opinion leader
Pay-Per-Impression
30. This ad buying option places ads on several networked websites.
RON (Run of Network)
Forums
Culture of participation
CGI (Common Gateway Interface)
31. Website measurement that records unique IP addresses as individual visitors.
Steps in a shopping decision
Synchronous interactions
Pay-Per-Impression
Unique Visitor
32. Crosses the boundaries of mass and personal media
Culture of participation
Wikis
Feed
Social media
33. The interface that allows one computer system or application to communicate and exchange data with another.
Strategy games
API (Application Programming Interface)
Meta Tag
Above The Fold
34. Cost of advertising based on the number of clicks received.
Dynamic Content
Cost Per Click (CPC)
Giveaway hook
Reputation capital
35. Content that offers a claim about something of interest
Research hook
AIDA
Strategy games
Data Hygiene
36. Automated software that combs through web sites to index web pages for search engines.
Split-Run
Spider
Bases of social power
Organic Search
37. Consumers are happy/ unhappy posting about you with reviews of anysort
Cost Per Click (CPC)
Skyscraper
Reputation economy
Ad Tracking
38. Problem recognition - info search - alternative eval - purchase - post purchase eval
Social proof
Herding behavior
Social media
Steps in a shopping decision
39. The exposure of a clickable ad on a website to one individual person.
Recommendations and referrals
Contrary hook
Culture of participation
Impression:
40. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Reviews
Pay-Per-Click
Feed
Social Media Marketing
41. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Direct Response
Pay-Per-Impression
Strategy games
Milieu
42. Websites that host regularly updated content
Blogs
Pay-Per-Click
Authority building content
Best practices to leverage social reviews and ratings
43. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Role playing games
Adsense
Social capital
Vehicles
44. A link to your website from a different website.
Black Hat SEO
Rich-Media
Marketing Qualified Lead (MQL)
Inbound Link
45. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Expandable Ads
Reach
Pay-Per-Click
In-game advertising
46. Belief that when a lot of people select one option then it must be the right option
Social Commerce
Interstitial Ads
Black Hat SEO
Social proof
47. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Media Sharing sites
Rich-Media
Hover/Floating Ads
Asynchronous interactions
48. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Landing Page
Product placement
Frequency
Earned media
49. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Demographics
Simulation games
Product placement
Culture of participation
50. Content that promises something for free
Bases of social power
Medium (or channel)
Paid media
Giveaway hook