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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Social customer relationship management (crm)
Social ads
Culture of participation
Meme
2. Media channels beyond the control of the company (word of mouth)
Recommendations and referrals
Earned media
Churn Rate
Social customer relationship management (crm)
3. Sets of labels (tags) individuals choose in a way that makes sense to them
Search Engine Optimization (SEO)
Cookie
Folksonomies
Web 2.0
4. Oldest venue of social media that are ineractive versions of community bulletin boards
Social shopping
Mode
Digital native
Forums
5. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Tags
Demographics
Cognitive bias
Perpetual beta
6. How much activity can a website handle - can it handle times of large visits
Genre
Scalability
Cookie
Social Commerce
7. The ability to attribute prospect behavior to the media that triggered the response.
Vehicles
Response Attribution
Digital native
Social Media Marketing
8. Interactive social system that is available to users 24/7
Click-Through-Rate (CTR)
Web 2.0
CGI (Common Gateway Interface)
Pay-Per-Impression
9. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Aggregation
Alternate reality game
HTML (HyperText Markup Language)
Genre
10. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Filler content
Pay-Per-Inclusion
Unique Visitor
Benefits of engaging with your customers through online social channels
11. Method of game play:
Social media
Strategy games
Genre
Display ads
12. Anything that involves delivering hosted services online
Social communities
Cloud computing
Search Engine Optimization (SEO)
Meme
13. Attempt to depict real world sitiuations
Simulation games
Other referral tools
Social media
Social games
14. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Title linkbaiting
Adwords
Adsense
Churn Rate
15. Paying to acquire leads from an outside party at a set rate or amount per lead.
Social proof
Pay-Per-Lead
Personal media
Pay-Per-Click
16. Within each medium - marketers can choose these specifically to place a message
Page View
Online Ads/Banner Ads
Social networking sites
Vehicles
17. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Meta Tag
Social proof
Pay-Per-Click
Asynchronous interactions
18. The electronic/online activity of prospects
Ratings
AJAX (Asynchronous Java Script and XML)
Digital Body Language
Network effect
19. Refers to the process social media users undergo to categorize content according to their own folksonomy
Giveaway hook
Affinity
Perpetual beta
Tagging
20. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
When we are more likely to conform
Milieu
Cognitive bias
Inbound Link
21. Content that offers a claim about something of interest
Research hook
Interstitial Ads
RON (Run of Network)
Cognitive bias
22. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Click-Through-Rate (CTR)
Earned media
Casual games
Research hook
23. Content that will entertain
FTP (file transfer protocol)
Your social brand
Black Hat SEO
Humor hook
24. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Data Hygiene
Rich-Media
Conformity
In-game advertising
25. Persuades with the opinion or recommendation of an expert in the field
Authority
Different forms of social media
Casual games
Skyscraper
26. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social networking sites
Meta Tag
Marketing Qualified Lead (MQL)
Pay-Per-Impression
27. Automated software that combs through web sites to index web pages for search engines.
Adsense
Spider
EPV (Earnings Per Visitor)
Meta Tag
28. A link that leads people to a different website from the one they are visiting.
Folksonomies
Outbound Link
Wikis
Hover/Floating Ads
29. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Authority building content
Product placement
Social games
Outbound Link
30. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Tags
Benefits of engaging with your customers through online social channels
Personal media
Bases of social power
31. Occurs when people follow the behaviors of others
FTP (file transfer protocol)
Exit Traffic
Herding behavior
Hover/Floating Ads
32. Performative in that the player chooses an action that the game executes
Affinity
Stenography
Cost Per Click (CPC)
Action games
33. Means of communication that can reach a large number of individuals
Tagging
Reputation economy
Mass media
Vehicles
34. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
Bases of social power
Online Ads/Banner Ads
Black Hat SEO
35. Crosses the boundaries of mass and personal media
Social media
Product placement
ROS (Run of Site)
FTP (file transfer protocol)
36. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Reputation capital
Reputation economy
Digital Body Language
Pay-Per-Click
37. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Social media
Pay-Per-Inclusion
Inbound Link
Level of participation
38. Require a great time investment are highly immersive and demand advance skill
Organic Search
In-game advertising
When we are more likely to conform
Core games
39. Online word of mouth and very strong influence on consumer decision making
Word of mouse
Cross Selling
Response Attribution
Reach
40. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Advergaming
Core games
Role of social media in the consumer purchase process
Organic Search
41. Google's pay-per-click advertiser program.
URL Tracking
Paid media
Opinion leader
Adwords
42. Content that refutes an accepted belief
Contrary hook
Other referral tools
Anchor Text
Adsense
43. A means of communication
Cloud computing
Media
In game immersive advertising
Product placement
44. May include text graphics video and sound but on a website
Conversion
Social Publishing
Display ads
Resource hook
45. Do not require all participants to immediately respond
Media
Alternate reality game
Data Hygiene
Asynchronous interactions
46. The use of a digital brand name by someone who does not have legit claim to the name
Herding behavior
HTML (HyperText Markup Language)
Medium (or channel)
Handle squatting
47. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Action games
Role of social media in the consumer purchase process
Inbound Link
Marketing Qualified Lead (MQL)
48. The way the game world is experienced
Handle squatting
Mode
Personal media
Ad Serving
49. Sites with aid in the dissemination of content to an audience:
Interstitial Ads
Social Publishing
Vehicles
Social proof
50. Classifications that experts create
Social proof
Taxonomies
Filler content
Herding behavior