Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Problem recognition - info search - alternative eval - purchase - post purchase eval






2. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






3. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






4. Cost of advertising based on the number of clicks received.






5. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






6. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






7. Anything that involves delivering hosted services online






8. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






9. Careful crafting of a title that markets the content






10. Oldest venue of social media that are ineractive versions of community bulletin boards






11. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






12. This ad buying option places ads on several networked websites.






13. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






14. Host content but also typically feature video - photo etc. other than text






15. Content that offers a claim about something of interest






16. Website measurement that records unique IP addresses as individual visitors.






17. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






18. Person who is frequently able to influence others






19. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






20. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






21. Belief that when a lot of people select one option then it must be the right option






22. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






23. The hardware systems on which the game is played






24. The value added for all users by each individual user






25. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






26. Occurs when people follow the behaviors of others






27. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






28. Placement of a branded item in an entertainment property such as a television program - movie - or game.






29. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






30. This ad buying option places an ad at various places on one website.






31. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






32. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






33. Sets of labels (tags) individuals choose in a way that makes sense to them






34. Refers to situations where consumers interact with others during a shopping event






35. The means by which files are transferred from your computer directly to your website.






36. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






37. Method of game play:






38. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






39. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






40. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






41. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






42. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






43. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






44. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






45. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






46. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






47. The ability to freely interact with other people and companies; open access to venues that allow users to share content






48. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






49. A means of communication






50. Media channels beyond the control of the company (word of mouth)