Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content that will entertain






2. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






3. Occurs when people follow the behaviors of others






4. Content that refutes an accepted belief






5. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






6. Number of people exposed to your message






7. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






8. When an advertiser pays for their online ad based on the number of views.






9. The means by which files are transferred from your computer directly to your website.






10. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






11. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






12. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






13. Information that people copy from other sources






14. Host content but also typically feature video - photo etc. other than text






15. Sets of labels (tags) individuals choose in a way that makes sense to them






16. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






17. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






18. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






19. Software that is routinely updated like an app






20. Sites with aid in the dissemination of content to an audience:






21. A web-based tool or desktop application that collects syndicated content.






22. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






23. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






24. Problem recognition - info search - alternative eval - purchase - post purchase eval






25. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






26. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






27. Within each medium - marketers can choose these specifically to place a message






28. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






29. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






30. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






31. Selling an additional category of products/solutions as a result of a customer's original purchase.






32. Do not require all participants to immediately respond






33. Cost of advertising based on the number of clicks received.






34. The interface that allows one computer system or application to communicate and exchange data with another.






35. Consumers are happy/ unhappy posting about you with reviews of anysort






36. Media channels the brand controls






37. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






38. Handle: your user name in a social community






39. The ability to attribute prospect behavior to the media that triggered the response.






40. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






41. A link to your website from a different website.






42. The use of a digital brand name by someone who does not have legit claim to the name






43. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






44. Uses software to fine tune the offer and build intimacy with the customer






45. Share and promote online news






46. Oldest venue of social media that are ineractive versions of community bulletin boards






47. Attention - Interest - Desire - and Action






48. Content written with the intent to be helpful to target audience






49. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






50. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it