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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The way the game world is experienced






2. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






3. Assessments with detailed comments about the object in question






4. Constantly wired in the network - always online






5. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






6. The degree to which the data in a database is accurate and consistent according to a data model and data type.






7. Media for which you assessed monetary fees






8. Anything that involves delivering hosted services online






9. Those others view as knowledgeable sources of information






10. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






11. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






12. Content that refutes an accepted belief






13. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






14. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






15. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






16. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






17. Save your bookmarks online so they are always available wherever you have online access






18. A link that leads people to a different website from the one they are visiting.






19. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






20. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






21. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






22. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






23. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






24. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






25. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






26. Those that involve expert play to organize and value variables in the game system






27. The hardware systems on which the game is played






28. Oldest venue of social media that are ineractive versions of community bulletin boards






29. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






30. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






31. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






32. Method of game play:






33. Careful crafting of a title that markets the content






34. Problem recognition - info search - alternative eval - purchase - post purchase eval






35. Number of people exposed to your message






36. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






37. The coding language used to create and link together documents and files on the internet.






38. Belief that when a lot of people select one option then it must be the right option






39. Interactive social system that is available to users 24/7






40. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






41. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






42. Placement of a branded item in an entertainment property such as a television program - movie - or game.






43. Website measurement that records unique IP addresses as individual visitors.






44. The shortcuts our brains take when we process information






45. Cost of advertising based on the number of clicks received.






46. Online word of mouth and very strong influence on consumer decision making






47. May include text graphics video and sound but on a website






48. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






49. When an advertiser pays for their online ad based on the number of views.






50. Content that offers a claim about something of interest






Can you answer 50 questions in 15 minutes?



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