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Test your basic knowledge |
Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. May include text graphics video and sound but on a website
Reputation capital
Display ads
CGI (Common Gateway Interface)
API (Application Programming Interface)
2. Interactive social system that is available to users 24/7
Web 2.0
Media Sharing sites
AIDA
Benefits of engaging with your customers through online social channels
3. Method of game play:
Social Commerce
Data Hygiene
Tagging
Genre
4. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Vehicles
In-game advertising
Giveaway hook
Opinion leader
5. Content that promises something for free
Culture of participation
Giveaway hook
Social customer relationship management (crm)
Power users
6. Oldest venue of social media that are ineractive versions of community bulletin boards
Conformity
Forums
Network effect
Authority building content
7. Handle: your user name in a social community
Cost Per Click (CPC)
Rich-Media
Your social brand
Herding behavior
8. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Folksonomies
Perpetual beta
Other referral tools
Skyscraper
9. Google's pay-per-click advertiser program.
Digital native
Adwords
Product placement
Social news communities
10. Performative in that the player chooses an action that the game executes
Action games
Page View
HTML (HyperText Markup Language)
Landing Page
11. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Benefits of engaging with your customers through online social channels
Adwords
Social Media Marketing
FTP (file transfer protocol)
12. The electronic/online activity of prospects
Social media
Other referral tools
Digital Body Language
Display ads
13. Paying to acquire leads from an outside party at a set rate or amount per lead.
Pay-Per-Lead
Tagging
Core games
Adwords
14. Crosses the boundaries of mass and personal media
Dynamic Content
Social Commerce
Social media
Inbound Link
15. Anything that involves delivering hosted services online
Social Commerce
API (Application Programming Interface)
Cloud computing
Ratings
16. Uses software to fine tune the offer and build intimacy with the customer
Social customer relationship management (crm)
Cost Per Thousand (CPM)
Social Media Marketing
Mode
17. Games in which the players play a character role with the goal of completing a mission
Word of mouse
Display ads
Other referral tools
Role playing games
18. Consumers are happy/ unhappy posting about you with reviews of anysort
Simulation games
Dynamic Content
Reputation economy
Anchor Text
19. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Exit Traffic
Black Hat SEO
Platforms
Reputation capital
20. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Title linkbaiting
Recommendations and referrals
Unique Visitor
Synchronous interactions
21. Software that is routinely updated like an app
Perpetual beta
Adsense
Social shopping
Cost Per Thousand (CPM)
22. A link to your website from a different website.
Inbound Link
Expandable Ads
Page View
Social media
23. Ads that appear between web pages (before the browser displays a new page).
Reviews
Rich-Media
Mode
Interstitial Ads
24. Careful crafting of a title that markets the content
Tags
Authority building content
Alternate reality game
Title linkbaiting
25. Website measurement that records unique IP addresses as individual visitors.
Simulation games
Paid media
Unique Visitor
Skyscraper
26. This ad buying option places ads on several networked websites.
Pay-Per-Inclusion
RON (Run of Network)
Cost Per Click (CPC)
Page View
27. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Alternate reality game
Search Engine Optimization (SEO)
Adsense
Cost Per Action (CPA)
28. Automated software that combs through web sites to index web pages for search engines.
Feed
Social media
Frequency
Spider
29. The value added for all users by each individual user
Network effect
Digital Body Language
Social ads
Anchor Text
30. Classifications that experts create
Digital native
Taxonomies
Mass media
Authority building content
31. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Forums
Reach
Expandable Ads
32. The ability to attribute prospect behavior to the media that triggered the response.
Response Attribution
Split-Run
Direct Response
Steps in a shopping decision
33. Selling an additional category of products/solutions as a result of a customer's original purchase.
Affinity
Site stickiness
Pay-Per-Click
Cross Selling
34. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Meta Tag
URL Tracking
RSS (Really Simple Syndication)
Search Engine Optimization (SEO)
35. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Platforms
Landing Page
Interstitial Ads
Best practices to leverage social reviews and ratings
36. The term used when people have clicked on or viewed a web page.
Social media
In game immersive advertising
Giveaway hook
Page View
37. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Social shopping
Pay-Per-Lead
Affinity
Meta Tag
38. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
In game immersive advertising
Black Hat SEO
Power users
Milieu
39. Cost of advertising based on the number of clicks received.
Title linkbaiting
Cost Per Click (CPC)
Share tools
Ad Serving
40. Those that involve expert play to organize and value variables in the game system
Aggregator
Strategy games
Ratings
Social shopping
41. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Conformity
Cloud computing
Pay-Per-Inclusion
Adsense
42. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
RSS (Really Simple Syndication)
Affinity
Dynamic Content
Social ads
43. When an advertiser pays for their online ad based on the number of views.
Social ads
Pay-Per-Impression
Action games
Social games
44. Avg number of times someone is exposed to your message
Frequency
Conformity
Action games
Simulation games
45. Host content but also typically feature video - photo etc. other than text
Unique Visitor
Skyscraper
Media Sharing sites
Perpetual beta
46. The coding language used to create and link together documents and files on the internet.
Social customer relationship management (crm)
Black Hat SEO
HTML (HyperText Markup Language)
Display ads
47. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Advergaming
Mass media
Meme
Best practices to leverage social reviews and ratings
48. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Reach
Strategy games
Bases of social power
In game immersive advertising
49. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Affinity
Ad Serving
EPV (Earnings Per Visitor)
Forums
50. Save your bookmarks online so they are always available wherever you have online access
Resource hook
URL Tracking
Search Engine Optimization (SEO)
Social bookmarking sites
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