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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
EPV (Earnings Per Visitor)
Owned media
Digital Body Language
ASP (Active Server Pages):
2. Within each medium - marketers can choose these specifically to place a message
Culture of participation
Vehicles
Organic Search
Giveaway hook
3. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Alternate reality game
Organic Search
Skyscraper
Aggregator
4. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Direct Response
Milieu
Pay-Per-Impression
5. Games in which the players play a character role with the goal of completing a mission
Role playing games
Strategy games
API (Application Programming Interface)
Title linkbaiting
6. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social networking sites
Page View
Core games
Data Hygiene
7. The electronic/online activity of prospects
URL Tracking
Social Publishing
Digital Body Language
Social media
8. A link to your website from a different website.
Medium (or channel)
Cost Per Click (CPC)
RON (Run of Network)
Inbound Link
9. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Scalability
Reach
Role of social media in the consumer purchase process
Culture of participation
10. Ads that appear between web pages (before the browser displays a new page).
Power users
Medium (or channel)
Stenography
Interstitial Ads
11. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Social networking sites
Bases of social power
ASP (Active Server Pages):
Pay-Per-Click
12. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Level of participation
Pay-Per-Impression
Product placement
When we are more likely to conform
13. Information that people copy from other sources
Vehicles
EPV (Earnings Per Visitor)
Search Engine Optimization (SEO)
Filler content
14. The value added for all users by each individual user
Network effect
Cross Selling
Conformity
Conversion
15. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Black Hat SEO
Search Engine Marketing (SEM)
Feed
16. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
AJAX (Asynchronous Java Script and XML)
Your social brand
Above The Fold
Affinity
17. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Skyscraper
Reach
RON (Run of Network)
Data Hygiene
18. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Role of social media in the consumer purchase process
Vehicles
Level of participation
Social media
19. Problem recognition - info search - alternative eval - purchase - post purchase eval
Steps in a shopping decision
Digital Body Language
Tagging
Share tools
20. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Social media
Pay-Per-Inclusion
Other referral tools
Advergaming
21. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Social Media Marketing
Online Ads/Banner Ads
Ad Tracking
Media
22. The visual nature of the game such as science fiction - fantasy horror and retro
Rich-Media
Milieu
Alternate reality game
Genre
23. Constantly wired in the network - always online
Social media
Digital native
Tags
Power users
24. Authority building content seminal pieces of work that shape the way people think
Flagship content
Display ads
Organic Search
Power users
25. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Social games
Cost Per Thousand (CPM)
Title linkbaiting
Share tools
26. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Core games
Word of mouse
Best practices to leverage social reviews and ratings
Exit Traffic
27. Those others view as knowledgeable sources of information
Research hook
Dynamic Content
Synchronous interactions
Power users
28. The means by which files are transferred from your computer directly to your website.
Dynamic Content
Contrary hook
Network effect
FTP (file transfer protocol)
29. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Expandable Ads
Social proof
Split-Run
Medium (or channel)
30. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Recommendations and referrals
In game immersive advertising
Social capital
Frequency
31. Sets of labels (tags) individuals choose in a way that makes sense to them
Folksonomies
Profiling
Social games
Digital native
32. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Social Media Marketing
Landing Page
HTML (HyperText Markup Language)
Bases of social power
33. The ability to attribute prospect behavior to the media that triggered the response.
Taxonomies
Pay-Per-Inclusion
Response Attribution
Social proof
34. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Exit Traffic
Search Engine Optimization (SEO)
Medium (or channel)
Synchronous interactions
35. Assessments with detailed comments about the object in question
Title linkbaiting
Reviews
HTML (HyperText Markup Language)
Milieu
36. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Social news communities
Ad Tracking
Social Commerce
EPV (Earnings Per Visitor)
37. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Herding behavior
Social networking sites
RON (Run of Network)
Conformity
38. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
Aggregator
Pay-Per-Click
Cognitive bias
39. The term used when people have clicked on or viewed a web page.
Page View
Bases of social power
Reputation capital
Meme
40. Media channels the brand controls
Cost Per Thousand (CPM)
Owned media
Pay-Per-Impression
EPV (Earnings Per Visitor)
41. Content that promises something for free
Blogs
Giveaway hook
In-game advertising
Profiling
42. Handle: your user name in a social community
Social customer relationship management (crm)
Adwords
Online Ads/Banner Ads
Your social brand
43. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
In-game advertising
Skyscraper
Direct Response
Expandable Ads
44. Interactive social system that is available to users 24/7
Aggregator
Web 2.0
ASP (Active Server Pages):
Folksonomies
45. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Your social brand
Simulation games
Other referral tools
URL Tracking
46. Person who is frequently able to influence others
Cognitive bias
Product placement
Reputation capital
Opinion leader
47. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
Black Hat SEO
Pay-Per-Impression
Other referral tools
48. Attention - Interest - Desire - and Action
AIDA
Online Ads/Banner Ads
Social capital
Mass media
49. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Cookie
Churn Rate
Pay-Per-Lead
Level of participation
50. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Expandable Ads
In game immersive advertising
Interstitial Ads
AJAX (Asynchronous Java Script and XML)