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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Contrary hook
Pay-Per-Inclusion
Digital Body Language
Organic Search
2. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Handle squatting
Social proof
Expandable Ads
Medium (or channel)
3. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Above The Fold
Hover/Floating Ads
Social communities
Pay-Per-Click
4. The use of a digital brand name by someone who does not have legit claim to the name
Conversion
Click-Through-Rate (CTR)
When we are more likely to conform
Handle squatting
5. Within each medium - marketers can choose these specifically to place a message
Vehicles
Mode
Steps in a shopping decision
FTP (file transfer protocol)
6. The value added for all users by each individual user
API (Application Programming Interface)
Word of mouse
Network effect
Dynamic Content
7. Websites that host regularly updated content
Site stickiness
Blogs
Vehicles
Demographics
8. Media channels beyond the control of the company (word of mouth)
Pay-Per-Impression
Flagship content
Earned media
Other referral tools
9. Acronym representing a way to create real-time Web applications.
Reputation economy
Ad Serving
AJAX (Asynchronous Java Script and XML)
Tags
10. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social games
Network effect
Flagship content
Best practices to leverage social reviews and ratings
11. Problem recognition - info search - alternative eval - purchase - post purchase eval
Vehicles
Steps in a shopping decision
Pay-Per-Impression
Research hook
12. The shortcuts our brains take when we process information
Cognitive bias
Page View
Impression:
Level of participation
13. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Pay-Per-Inclusion
Other referral tools
API (Application Programming Interface)
In-game advertising
14. How much activity can a website handle - can it handle times of large visits
Scalability
Social ads
Benefits of engaging with your customers through online social channels
Conformity
15. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
In-game advertising
Hover/Floating Ads
Best practices to leverage social reviews and ratings
Search Engine Optimization (SEO)
16. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Meme
Recommendations and referrals
Other referral tools
Media
17. Content that will entertain
Site stickiness
Tags
Herding behavior
Humor hook
18. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Conformity
Opinion leader
RON (Run of Network)
CGI (Common Gateway Interface)
19. Belief that when a lot of people select one option then it must be the right option
Social media
Social proof
Recommendations and referrals
Owned media
20. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Ad Tracking
Media
Owned media
Meme
21. Authority building content seminal pieces of work that shape the way people think
Flagship content
Cognitive bias
AJAX (Asynchronous Java Script and XML)
Synchronous interactions
22. Ability of a site to draw repeat visits and to keep people on a site
Reviews
Rich-Media
Feed
Site stickiness
23. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Stenography
Affinity
Response Attribution
Social proof
24. This ad buying option places ads on several networked websites.
When we are more likely to conform
RON (Run of Network)
Asynchronous interactions
Power users
25. Media channels the brand controls
Landing Page
Owned media
Cross Selling
Flagship content
26. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Organic Search
Advergaming
Tags
Reach
27. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Anchor Text
Ad Tracking
Expandable Ads
Role playing games
28. The means by which files are transferred from your computer directly to your website.
Demographics
Social news communities
FTP (file transfer protocol)
Cookie
29. Require a great time investment are highly immersive and demand advance skill
Core games
Tagging
Forums
Different forms of social media
30. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Organic Search
Social customer relationship management (crm)
Product placement
Social proof
31. Sites with aid in the dissemination of content to an audience:
Social Publishing
Exit Traffic
Pay-Per-Inclusion
Reputation capital
32. Means of communication that can reach a large number of individuals
Action games
Simulation games
Pay-Per-Impression
Mass media
33. Ads that appear between web pages (before the browser displays a new page).
Contrary hook
Media
Interstitial Ads
Digital Body Language
34. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
EPV (Earnings Per Visitor)
Strategy games
Title linkbaiting
Exit Traffic
35. The electronic/online activity of prospects
Social proof
Digital Body Language
Exit Traffic
Ratings
36. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Unique Visitor
Anchor Text
Your social brand
Resource hook
37. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Giveaway hook
Pay-Per-Click
Advergaming
38. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Title linkbaiting
Share tools
Buying Cycle
Landing Page
39. Paying to acquire leads from an outside party at a set rate or amount per lead.
Feed
Unique Visitor
Landing Page
Pay-Per-Lead
40. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
Other referral tools
Wikis
Anchor Text
41. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Meta Tag
Culture of participation
Frequency
AJAX (Asynchronous Java Script and XML)
42. Occurs when people follow the behaviors of others
Vehicles
Herding behavior
Paid media
Power users
43. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Expandable Ads
Social ads
Social communities
Handle squatting
44. The process by which display ads get placed on websites.
Social proof
Ad Serving
Reviews
Scalability
45. Number of people exposed to your message
Research hook
Skyscraper
Bases of social power
Reach
46. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Action games
Personal media
RSS (Really Simple Syndication)
Split-Run
47. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Humor hook
ASP (Active Server Pages):
Social proof
Site stickiness
48. Oldest venue of social media that are ineractive versions of community bulletin boards
Search Engine Marketing (SEM)
Forums
EPV (Earnings Per Visitor)
Opinion leader
49. Consumers are happy/ unhappy posting about you with reviews of anysort
Social games
Organic Search
Reputation capital
Reputation economy
50. Method of game play:
Genre
Social shopping
Social games
URL Tracking