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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






2. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






3. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






4. Games in which the players play a character role with the goal of completing a mission






5. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






6. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






7. The interface that allows one computer system or application to communicate and exchange data with another.






8. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






9. Problem recognition - info search - alternative eval - purchase - post purchase eval






10. Refers to situations where consumers interact with others during a shopping event






11. The coding language used to create and link together documents and files on the internet.






12. A link to your website from a different website.






13. Performative in that the player chooses an action that the game executes






14. A link that leads people to a different website from the one they are visiting.






15. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






16. Crosses the boundaries of mass and personal media






17. Scores that people acting in the role of critics assign to something as an indicator






18. Attempt to depict real world sitiuations






19. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






20. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






21. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






22. Method of game play:






23. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






24. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






25. This ad buying option places ads on several networked websites.






26. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






27. Website measurement that records unique IP addresses as individual visitors.






28. Content that refutes an accepted belief






29. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






30. Online word of mouth and very strong influence on consumer decision making






31. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






32. The term used when people have clicked on or viewed a web page.






33. The visual nature of the game such as science fiction - fantasy horror and retro






34. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






35. The ability to attribute prospect behavior to the media that triggered the response.






36. Those others view as knowledgeable sources of information






37. Cost of advertising based on the number of clicks received.






38. Anything that involves delivering hosted services online






39. May include text graphics video and sound but on a website






40. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






41. Refers to the process social media users undergo to categorize content according to their own folksonomy






42. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






43. Placement of a branded item in an entertainment property such as a television program - movie - or game.






44. The exposure of a clickable ad on a website to one individual person.






45. Save your bookmarks online so they are always available wherever you have online access






46. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






47. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






48. The hardware systems on which the game is played






49. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






50. Authority building content seminal pieces of work that shape the way people think