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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The term used when people have clicked on or viewed a web page.






2. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






3. Media channels the brand controls






4. Attempt to depict real world sitiuations






5. The degree to which the data in a database is accurate and consistent according to a data model and data type.






6. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






7. Number of people exposed to your message






8. Google's pay-per-click advertiser program.






9. The RSS or Atom feeds used by news aggregators.






10. The ability to freely interact with other people and companies; open access to venues that allow users to share content






11. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






12. Problem recognition - info search - alternative eval - purchase - post purchase eval






13. Means of communication that can reach a large number of individuals






14. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






15. Require a great time investment are highly immersive and demand advance skill






16. The visual nature of the game such as science fiction - fantasy horror and retro






17. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






18. Automated software that combs through web sites to index web pages for search engines.






19. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






20. Do not require all participants to immediately respond






21. The use of a digital brand name by someone who does not have legit claim to the name






22. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






23. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






24. Selling an additional category of products/solutions as a result of a customer's original purchase.






25. This ad buying option places ads on several networked websites.






26. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






27. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






28. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






29. Refers to situations where consumers interact with others during a shopping event






30. Interactive social system that is available to users 24/7






31. This ad buying option places an ad at various places on one website.






32. Website measurement that records unique IP addresses as individual visitors.






33. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






34. The ability to attribute prospect behavior to the media that triggered the response.






35. Change in beliefs or actions as a reaction to group pressure (real or imagined)






36. Uses software to fine tune the offer and build intimacy with the customer






37. Occurs when people follow the behaviors of others






38. Handle: your user name in a social community






39. Refers to the process social media users undergo to categorize content according to their own folksonomy






40. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






41. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






42. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






43. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






44. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






45. Channels capable of two way communication on a small scale






46. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






47. Authority building content seminal pieces of work that shape the way people think






48. Accumulated resources whose value flows to people as a result of their access to others






49. Crosses the boundaries of mass and personal media






50. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a