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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Tags
Title linkbaiting
Role playing games
Cost Per Thousand (CPM)
2. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Forums
ROS (Run of Site)
Social games
In game immersive advertising
3. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Impression:
Split-Run
Inbound Link
Social media
4. Content that will entertain
Bases of social power
Reputation economy
Humor hook
Pillar content
5. A link that leads people to a different website from the one they are visiting.
Social bookmarking sites
Outbound Link
Ad Tracking
Pay-Per-Click
6. Automated software that combs through web sites to index web pages for search engines.
Spider
Resource hook
Cognitive bias
RON (Run of Network)
7. The use of a digital brand name by someone who does not have legit claim to the name
Outbound Link
Handle squatting
Power users
Earned media
8. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Frequency
Folksonomies
Benefits of engaging with your customers through online social channels
Reputation economy
9. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Power users
Social communities
Dynamic Content
Impression:
10. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Best practices to leverage social reviews and ratings
Anchor Text
Split-Run
Aggregation
11. Media channels the brand controls
Advergaming
Taxonomies
In game immersive advertising
Owned media
12. Oldest venue of social media that are ineractive versions of community bulletin boards
Your social brand
Pay-Per-Impression
Reviews
Forums
13. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Social communities
Wikis
Affinity
Mode
14. Information that people copy from other sources
Filler content
Mass media
Ad Serving
Synchronous interactions
15. Typically educational content that readers use over time - save and share
Authority building content
Steps in a shopping decision
Pillar content
Split-Run
16. The ability to attribute prospect behavior to the media that triggered the response.
Response Attribution
Tagging
Platforms
Social games
17. The value added for all users by each individual user
Social proof
Platforms
Network effect
Pay-Per-Click
18. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
Cross Selling
Milieu
Simulation games
19. Content that promises something for free
Core games
Power users
Giveaway hook
Aggregation
20. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Conversion
Direct Response
Earned media
EPV (Earnings Per Visitor)
21. Online word of mouth and very strong influence on consumer decision making
Advergaming
Tagging
Word of mouse
Social ads
22. Interactive social system that is available to users 24/7
Display ads
Online Ads/Banner Ads
Web 2.0
Personal media
23. Consumers are happy/ unhappy posting about you with reviews of anysort
Reputation economy
Mass media
Black Hat SEO
Demographics
24. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Pay-Per-Inclusion
Role of social media in the consumer purchase process
Social media
Pay-Per-Impression
25. Attention - Interest - Desire - and Action
AIDA
Level of participation
Hover/Floating Ads
Role playing games
26. Those that involve expert play to organize and value variables in the game system
Page View
Strategy games
Social proof
In-game advertising
27. Media channels beyond the control of the company (word of mouth)
Pay-Per-Inclusion
Earned media
Spider
Conversion
28. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social proof
Interstitial Ads
Reputation capital
Social networking sites
29. Person who is frequently able to influence others
Social shopping
Opinion leader
Blogs
Anchor Text
30. The term used when people have clicked on or viewed a web page.
Opinion leader
ROS (Run of Site)
Paid media
Page View
31. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
FTP (file transfer protocol)
URL Tracking
Aggregator
Best practices to leverage social reviews and ratings
32. Sites with aid in the dissemination of content to an audience:
Social media
Handle squatting
Social Publishing
Action games
33. The interface that allows one computer system or application to communicate and exchange data with another.
API (Application Programming Interface)
Perpetual beta
Site stickiness
Online Ads/Banner Ads
34. Performative in that the player chooses an action that the game executes
Cost Per Thousand (CPM)
Action games
Culture of participation
Social Media Marketing
35. Method of game play:
Page View
Ratings
Feed
Genre
36. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Frequency
Product placement
Social customer relationship management (crm)
Resource hook
37. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Social capital
Folksonomies
Aggregator
Rich-Media
38. Sets of labels (tags) individuals choose in a way that makes sense to them
Folksonomies
Outbound Link
Handle squatting
Ad Tracking
39. The shortcuts our brains take when we process information
Adwords
Strategy games
Cognitive bias
Cost Per Click (CPC)
40. The exposure of a clickable ad on a website to one individual person.
Wikis
Pay-Per-Impression
Impression:
Ratings
41. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Social games
Social Publishing
Word of mouse
42. Paying to acquire leads from an outside party at a set rate or amount per lead.
Exit Traffic
Pay-Per-Lead
Above The Fold
Steps in a shopping decision
43. The visual nature of the game such as science fiction - fantasy horror and retro
Black Hat SEO
Milieu
Site stickiness
Title linkbaiting
44. Within each medium - marketers can choose these specifically to place a message
Social media
Casual games
Affinity
Vehicles
45. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
In game immersive advertising
Adsense
Social proof
CGI (Common Gateway Interface)
46. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Reach
Product placement
Culture of participation
Herding behavior
47. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Herding behavior
Handle squatting
Casual games
Network effect
48. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Giveaway hook
Authority
Above The Fold
In game immersive advertising
49. Channels capable of two way communication on a small scale
AIDA
Personal media
Perpetual beta
Strategy games
50. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Search Engine Marketing (SEM)
Cost Per Action (CPA)
Personal media
In game immersive advertising