SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media channels the brand controls
Tags
Ad Tracking
Ad Serving
Owned media
2. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Conversion
Page View
Interstitial Ads
Benefits of engaging with your customers through online social channels
3. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Role of social media in the consumer purchase process
Pillar content
Split-Run
Pay-Per-Impression
4. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Mode
In game immersive advertising
Reviews
Tags
5. The shortcuts our brains take when we process information
Aggregation
Cognitive bias
Meme
Display ads
6. The exposure of a clickable ad on a website to one individual person.
EPV (Earnings Per Visitor)
Impression:
Reputation capital
Personal media
7. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Demographics
Pay-Per-Inclusion
EPV (Earnings Per Visitor)
Response Attribution
8. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
AJAX (Asynchronous Java Script and XML)
RSS (Really Simple Syndication)
Product placement
EPV (Earnings Per Visitor)
9. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Alternate reality game
Web 2.0
Search Engine Marketing (SEM)
ASP (Active Server Pages):
10. Number of people exposed to your message
Taxonomies
Reach
Buying Cycle
Recommendations and referrals
11. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
Adwords
Milieu
Social news communities
12. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Medium (or channel)
Tags
Milieu
AIDA
13. The hardware systems on which the game is played
Organic Search
Platforms
Profiling
ROS (Run of Site)
14. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Pay-Per-Impression
Direct Response
Digital Body Language
Platforms
15. Accumulated resources whose value flows to people as a result of their access to others
API (Application Programming Interface)
Medium (or channel)
Cost Per Action (CPA)
Social capital
16. Information that people copy from other sources
Filler content
Genre
Taxonomies
Expandable Ads
17. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Product placement
ROS (Run of Site)
Scalability
Synchronous interactions
18. Constantly wired in the network - always online
Digital native
Display ads
Milieu
Medium (or channel)
19. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Recommendations and referrals
Conformity
Stenography
Cross Selling
20. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social games
Site stickiness
Social ads
Your social brand
21. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Social communities
Different forms of social media
HTML (HyperText Markup Language)
Adwords
22. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Title linkbaiting
Demographics
Casual games
Social media
23. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Site stickiness
Reach
Search Engine Optimization (SEO)
Meta Tag
24. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Word of mouse
Affinity
Cross Selling
Skyscraper
25. May include text graphics video and sound but on a website
API (Application Programming Interface)
Display ads
Perpetual beta
Inbound Link
26. The process by which display ads get placed on websites.
Ad Serving
Mode
Wikis
Research hook
27. Occurs when people follow the behaviors of others
Online Ads/Banner Ads
Best practices to leverage social reviews and ratings
API (Application Programming Interface)
Herding behavior
28. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Social Commerce
Cost Per Click (CPC)
Social proof
Contrary hook
29. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Tagging
Dynamic Content
Stenography
Best practices to leverage social reviews and ratings
30. Interactive social system that is available to users 24/7
Web 2.0
Reputation capital
Impression:
Opinion leader
31. Careful crafting of a title that markets the content
Reviews
Title linkbaiting
Handle squatting
Above The Fold
32. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Casual games
Pay-Per-Impression
Research hook
URL Tracking
33. Crosses the boundaries of mass and personal media
Social media
Display ads
Research hook
Your social brand
34. Within each medium - marketers can choose these specifically to place a message
Flagship content
Social communities
Vehicles
In-game advertising
35. Automated software that combs through web sites to index web pages for search engines.
Spider
Ad Serving
Impression:
Blogs
36. The RSS or Atom feeds used by news aggregators.
Filler content
Adsense
Opinion leader
Feed
37. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
CGI (Common Gateway Interface)
Earned media
Authority
Core games
38. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Social media
Social communities
Recommendations and referrals
Social ads
39. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Humor hook
Unique Visitor
Cookie
Core games
40. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Aggregation
Perpetual beta
Cost Per Action (CPA)
Social media
41. Content that refutes an accepted belief
Share tools
Conformity
Contrary hook
Cloud computing
42. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Buying Cycle
Best practices to leverage social reviews and ratings
Meta Tag
Reviews
43. Websites that host regularly updated content
Social proof
Pay-Per-Impression
Earned media
Blogs
44. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Dynamic Content
Conformity
Pay-Per-Impression
Resource hook
45. Content that promises something for free
Digital Body Language
Role of social media in the consumer purchase process
Adsense
Giveaway hook
46. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Direct Response
Benefits of engaging with your customers through online social channels
Share tools
Filler content
47. Problem recognition - info search - alternative eval - purchase - post purchase eval
ASP (Active Server Pages):
Steps in a shopping decision
Strategy games
Vehicles
48. A means of communication
Media
Scalability
Exit Traffic
Blogs
49. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Inbound Link
Social proof
Meme
Casual games
50. A link that leads people to a different website from the one they are visiting.
Expandable Ads
Outbound Link
Taxonomies
Social games