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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - and Action
AIDA
Site stickiness
ROS (Run of Site)
Scalability
2. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Owned media
Media
Expandable Ads
Network effect
3. The term used when people have clicked on or viewed a web page.
Simulation games
Social proof
Page View
Opinion leader
4. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Other referral tools
Reputation economy
Search Engine Marketing (SEM)
Organic Search
5. Acronym representing a way to create real-time Web applications.
Social proof
Casual games
Social shopping
AJAX (Asynchronous Java Script and XML)
6. Crosses the boundaries of mass and personal media
Power users
Demographics
Social media
RON (Run of Network)
7. The exposure of a clickable ad on a website to one individual person.
Mode
Best practices to leverage social reviews and ratings
Impression:
Role of social media in the consumer purchase process
8. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
RSS (Really Simple Syndication)
Split-Run
Cost Per Click (CPC)
Online Ads/Banner Ads
9. Automated software that combs through web sites to index web pages for search engines.
Spider
Site stickiness
Conversion
Synchronous interactions
10. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
EPV (Earnings Per Visitor)
Site stickiness
Above The Fold
Synchronous interactions
11. Scores that people acting in the role of critics assign to something as an indicator
Social news communities
Ratings
Humor hook
Cost Per Action (CPA)
12. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Recommendations and referrals
Personal media
Social news communities
ROS (Run of Site)
13. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
Forums
HTML (HyperText Markup Language)
Aggregator
14. Classifications that experts create
API (Application Programming Interface)
Cloud computing
Reputation capital
Taxonomies
15. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Benefits of engaging with your customers through online social channels
Cost Per Thousand (CPM)
Social ads
In game immersive advertising
16. Media for which you assessed monetary fees
HTML (HyperText Markup Language)
Exit Traffic
Ad Serving
Paid media
17. Host content but also typically feature video - photo etc. other than text
Conformity
Inbound Link
Media Sharing sites
ROS (Run of Site)
18. Attempt to depict real world sitiuations
Simulation games
Synchronous interactions
Skyscraper
Scalability
19. When an advertiser pays for their online ad based on the number of views.
Hover/Floating Ads
Pay-Per-Impression
Frequency
Ratings
20. Interactive social system that is available to users 24/7
When we are more likely to conform
Social media
Web 2.0
Giveaway hook
21. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Social capital
Churn Rate
When we are more likely to conform
Media
22. Refers to situations where consumers interact with others during a shopping event
Social shopping
Power users
Social Publishing
Display ads
23. The visible - clickable text in a hyperlink typically used to indicate subject matter.
When we are more likely to conform
Anchor Text
Handle squatting
HTML (HyperText Markup Language)
24. The hardware systems on which the game is played
Platforms
FTP (file transfer protocol)
Pay-Per-Inclusion
Marketing Qualified Lead (MQL)
25. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Opinion leader
Stenography
Click-Through-Rate (CTR)
Buying Cycle
26. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Cross Selling
Advergaming
Vehicles
Reach
27. Information that people copy from other sources
Meme
Genre
Filler content
Role playing games
28. Ads that appear between web pages (before the browser displays a new page).
Word of mouse
FTP (file transfer protocol)
Steps in a shopping decision
Interstitial Ads
29. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Black Hat SEO
Forums
Above The Fold
Perpetual beta
30. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Pay-Per-Inclusion
Blogs
Interstitial Ads
Reputation capital
31. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Dynamic Content
ASP (Active Server Pages):
Different forms of social media
Media
32. Assessments with detailed comments about the object in question
Spider
Perpetual beta
Reviews
Social communities
33. Belief that when a lot of people select one option then it must be the right option
Social proof
Click-Through-Rate (CTR)
Reach
Reputation capital
34. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Research hook
Social networking sites
Exit Traffic
Social capital
35. Careful crafting of a title that markets the content
Ratings
Action games
Medium (or channel)
Title linkbaiting
36. Uses software to fine tune the offer and build intimacy with the customer
Steps in a shopping decision
Digital Body Language
Social customer relationship management (crm)
Social networking sites
37. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
Aggregation
Mode
Click-Through-Rate (CTR)
38. Original cntent that positions the sponsoring entity as a authority
Meme
Reviews
Authority building content
Hover/Floating Ads
39. The way the game world is experienced
Anchor Text
Pay-Per-Impression
In game immersive advertising
Mode
40. Media channels beyond the control of the company (word of mouth)
Social media
Authority
Earned media
HTML (HyperText Markup Language)
41. Person who is frequently able to influence others
Demographics
Data Hygiene
Display ads
Opinion leader
42. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Split-Run
Authority building content
Pay-Per-Inclusion
Role of social media in the consumer purchase process
43. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Strategy games
Marketing Qualified Lead (MQL)
Milieu
Social games
44. The ability to attribute prospect behavior to the media that triggered the response.
Response Attribution
Folksonomies
Mass media
Owned media
45. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
Mode
Personal media
Unique Visitor
46. Accumulated resources whose value flows to people as a result of their access to others
Owned media
Social capital
Research hook
Different forms of social media
47. Websites that host regularly updated content
Perpetual beta
RON (Run of Network)
Ad Serving
Blogs
48. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social Media Marketing
EPV (Earnings Per Visitor)
In game immersive advertising
Contrary hook
49. Content that refutes an accepted belief
Contrary hook
Social media
Casual games
Earned media
50. Media channels the brand controls
Adsense
Wikis
Owned media
Simulation games