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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media channels beyond the control of the company (word of mouth)






2. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






3. Attention - Interest - Desire - and Action






4. Means of communication that can reach a large number of individuals






5. Website measurement that records unique IP addresses as individual visitors.






6. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






7. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






8. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






9. Change in beliefs or actions as a reaction to group pressure (real or imagined)






10. Media for which you assessed monetary fees






11. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






12. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






13. Content written with the intent to be helpful to target audience






14. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






15. The degree to which the data in a database is accurate and consistent according to a data model and data type.






16. The value added for all users by each individual user






17. The visual nature of the game such as science fiction - fantasy horror and retro






18. Handle: your user name in a social community






19. Interactive social system that is available to users 24/7






20. Host content but also typically feature video - photo etc. other than text






21. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






22. Games in which the players play a character role with the goal of completing a mission






23. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






24. Do not require all participants to immediately respond






25. Selling an additional category of products/solutions as a result of a customer's original purchase.






26. Crosses the boundaries of mass and personal media






27. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






28. Cost of advertising based on the number of clicks received.






29. The means by which files are transferred from your computer directly to your website.






30. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






31. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






32. The exposure of a clickable ad on a website to one individual person.






33. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






34. The use of a digital brand name by someone who does not have legit claim to the name






35. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






36. The hardware systems on which the game is played






37. May include text graphics video and sound but on a website






38. The RSS or Atom feeds used by news aggregators.






39. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






40. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






41. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






42. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






43. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






44. Information that people copy from other sources






45. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






46. Those others view as knowledgeable sources of information






47. Channels capable of two way communication on a small scale






48. The term used when people have clicked on or viewed a web page.






49. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






50. Assessments with detailed comments about the object in question