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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Information that people copy from other sources
Online Ads/Banner Ads
Filler content
Resource hook
Flagship content
2. Means of communication that can reach a large number of individuals
Filler content
Mass media
Marketing Qualified Lead (MQL)
Social communities
3. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Cost Per Thousand (CPM)
Pillar content
Pay-Per-Inclusion
Aggregator
4. Sites with aid in the dissemination of content to an audience:
Perpetual beta
Response Attribution
Social Publishing
In-game advertising
5. Host content but also typically feature video - photo etc. other than text
Feed
Media Sharing sites
Display ads
Taxonomies
6. Uses software to fine tune the offer and build intimacy with the customer
Ad Tracking
Social customer relationship management (crm)
Filler content
Pay-Per-Lead
7. Accumulated resources whose value flows to people as a result of their access to others
Cross Selling
AIDA
Authority
Social capital
8. Oldest venue of social media that are ineractive versions of community bulletin boards
Platforms
Forums
Pay-Per-Click
Asynchronous interactions
9. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Aggregator
Digital native
Direct Response
Adsense
10. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Core games
Spider
Giveaway hook
11. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
Landing Page
Genre
Above The Fold
12. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social games
Online Ads/Banner Ads
Search Engine Optimization (SEO)
API (Application Programming Interface)
13. Refers to situations where consumers interact with others during a shopping event
Online Ads/Banner Ads
Authority building content
Tags
Social shopping
14. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Milieu
Role playing games
Pillar content
Buying Cycle
15. Content written with the intent to be helpful to target audience
Platforms
Social proof
Resource hook
Social Commerce
16. The means by which files are transferred from your computer directly to your website.
Expandable Ads
FTP (file transfer protocol)
Medium (or channel)
Word of mouse
17. This ad buying option places ads on several networked websites.
Reputation capital
Action games
RON (Run of Network)
Level of participation
18. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Landing Page
Pillar content
ASP (Active Server Pages):
Cost Per Click (CPC)
19. When an advertiser pays for their online ad based on the number of views.
Pay-Per-Impression
Cost Per Click (CPC)
Culture of participation
When we are more likely to conform
20. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Pay-Per-Impression
Earned media
Frequency
Social proof
21. Sets of labels (tags) individuals choose in a way that makes sense to them
Folksonomies
Social proof
Herding behavior
Steps in a shopping decision
22. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
In-game advertising
Feed
Impression:
Dynamic Content
23. Handle: your user name in a social community
Role of social media in the consumer purchase process
Conversion
Filler content
Your social brand
24. Consumers are happy/ unhappy posting about you with reviews of anysort
Above The Fold
Reputation economy
EPV (Earnings Per Visitor)
Cost Per Click (CPC)
25. This ad buying option places an ad at various places on one website.
ROS (Run of Site)
Platforms
Cross Selling
Cost Per Action (CPA)
26. Software that is routinely updated like an app
Perpetual beta
Milieu
Exit Traffic
Pay-Per-Inclusion
27. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Marketing Qualified Lead (MQL)
Social communities
Cost Per Click (CPC)
Media
28. The exposure of a clickable ad on a website to one individual person.
Meme
Reputation capital
Action games
Impression:
29. Content that refutes an accepted belief
Social media
Cost Per Click (CPC)
Contrary hook
Reputation capital
30. Those that involve expert play to organize and value variables in the game system
Taxonomies
Strategy games
Mode
Earned media
31. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Meme
Meta Tag
Cost Per Thousand (CPM)
Ratings
32. The shortcuts our brains take when we process information
Cognitive bias
Mode
Hover/Floating Ads
Handle squatting
33. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Inbound Link
Demographics
Milieu
Online Ads/Banner Ads
34. The interface that allows one computer system or application to communicate and exchange data with another.
Site stickiness
Aggregation
API (Application Programming Interface)
Folksonomies
35. The coding language used to create and link together documents and files on the internet.
Contrary hook
HTML (HyperText Markup Language)
Ratings
Social customer relationship management (crm)
36. Require a great time investment are highly immersive and demand advance skill
Benefits of engaging with your customers through online social channels
Core games
Medium (or channel)
Personal media
37. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Advergaming
Wikis
Humor hook
Mode
38. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
HTML (HyperText Markup Language)
Digital Body Language
Herding behavior
Stenography
39. Typically educational content that readers use over time - save and share
Pillar content
Best practices to leverage social reviews and ratings
Social ads
Social media
40. Anything that involves delivering hosted services online
CGI (Common Gateway Interface)
Title linkbaiting
Cost Per Thousand (CPM)
Cloud computing
41. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Affinity
Advergaming
Social ads
Wikis
42. The visual nature of the game such as science fiction - fantasy horror and retro
Milieu
Data Hygiene
Mass media
Media
43. Ability of a site to draw repeat visits and to keep people on a site
Site stickiness
Alternate reality game
Affinity
Other referral tools
44. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Flagship content
Bases of social power
Authority
Black Hat SEO
45. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Aggregation
Level of participation
Digital Body Language
Search Engine Marketing (SEM)
46. Persuades with the opinion or recommendation of an expert in the field
Authority
Cookie
Online Ads/Banner Ads
Cost Per Click (CPC)
47. A link to your website from a different website.
Inbound Link
Ratings
Social Commerce
Social proof
48. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
EPV (Earnings Per Visitor)
Direct Response
Adwords
Web 2.0
49. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Hover/Floating Ads
Conversion
RSS (Really Simple Syndication)
Above The Fold
50. Number of people exposed to your message
Best practices to leverage social reviews and ratings
Media
Buying Cycle
Reach