Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






2. Those that involve expert play to organize and value variables in the game system






3. Attention - Interest - Desire - and Action






4. Assessments with detailed comments about the object in question






5. Placement of a branded item in an entertainment property such as a television program - movie - or game.






6. Paying to acquire leads from an outside party at a set rate or amount per lead.






7. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






8. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






9. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






10. Number of people exposed to your message






11. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






12. Acronym representing a way to create real-time Web applications.






13. Original cntent that positions the sponsoring entity as a authority






14. The term used when people have clicked on or viewed a web page.






15. Google's pay-per-click advertiser program.






16. Sites with aid in the dissemination of content to an audience:






17. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






18. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






19. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






20. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






21. The coding language used to create and link together documents and files on the internet.






22. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






23. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






24. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






25. Interactive social system that is available to users 24/7






26. The ability to attribute prospect behavior to the media that triggered the response.






27. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






28. Uses software to fine tune the offer and build intimacy with the customer






29. Media channels beyond the control of the company (word of mouth)






30. This ad buying option places an ad at various places on one website.






31. Oldest venue of social media that are ineractive versions of community bulletin boards






32. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






33. This ad buying option places ads on several networked websites.






34. The interface that allows one computer system or application to communicate and exchange data with another.






35. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






36. Those others view as knowledgeable sources of information






37. The way the game world is experienced






38. Occur in real time






39. Content that refutes an accepted belief






40. Content that will entertain






41. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






42. Automated software that combs through web sites to index web pages for search engines.






43. Websites that host regularly updated content






44. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






45. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






46. Do not require all participants to immediately respond






47. Cost of advertising based on the number of clicks received.






48. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






49. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






50. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l