Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Performative in that the player chooses an action that the game executes






2. Acronym representing a way to create real-time Web applications.






3. Automated software that combs through web sites to index web pages for search engines.






4. The use of a digital brand name by someone who does not have legit claim to the name






5. Avg number of times someone is exposed to your message






6. Means of communication that can reach a large number of individuals






7. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






8. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






9. The electronic/online activity of prospects






10. Within each medium - marketers can choose these specifically to place a message






11. Method of game play:






12. Refers to situations where consumers interact with others during a shopping event






13. Content that will entertain






14. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






15. Interactive social system that is available to users 24/7






16. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






17. The RSS or Atom feeds used by news aggregators.






18. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






19. The shortcuts our brains take when we process information






20. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






21. Person who is frequently able to influence others






22. Information that people copy from other sources






23. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






24. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






25. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






26. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






27. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






28. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






29. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






30. Share and promote online news






31. Software that is routinely updated like an app






32. This ad buying option places an ad at various places on one website.






33. The means by which files are transferred from your computer directly to your website.






34. A web-based tool or desktop application that collects syndicated content.






35. Occurs when people follow the behaviors of others






36. Websites that host regularly updated content






37. The coding language used to create and link together documents and files on the internet.






38. A link that leads people to a different website from the one they are visiting.






39. Consumers are happy/ unhappy posting about you with reviews of anysort






40. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






41. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






42. Content that offers a claim about something of interest






43. Placement of a branded item in an entertainment property such as a television program - movie - or game.






44. Selling an additional category of products/solutions as a result of a customer's original purchase.






45. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






46. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






47. When an advertiser pays for their online ad based on the number of views.






48. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






49. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






50. Content that refutes an accepted belief