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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






2. Content that promises something for free






3. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






4. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






5. Careful crafting of a title that markets the content






6. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






7. Refers to the process social media users undergo to categorize content according to their own folksonomy






8. Oldest venue of social media that are ineractive versions of community bulletin boards






9. Typically educational content that readers use over time - save and share






10. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






11. When an advertiser pays for their online ad based on the number of views.






12. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






13. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






14. Website measurement that records unique IP addresses as individual visitors.






15. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






16. Ability of a site to draw repeat visits and to keep people on a site






17. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






18. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






19. Content written with the intent to be helpful to target audience






20. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






21. Scores that people acting in the role of critics assign to something as an indicator






22. Require a great time investment are highly immersive and demand advance skill






23. A means of communication






24. The interface that allows one computer system or application to communicate and exchange data with another.






25. How much activity can a website handle - can it handle times of large visits






26. The use of a digital brand name by someone who does not have legit claim to the name






27. Change in beliefs or actions as a reaction to group pressure (real or imagined)






28. Number of people exposed to your message






29. Within each medium - marketers can choose these specifically to place a message






30. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






31. Occur in real time






32. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






33. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






34. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






35. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






36. Share and promote online news






37. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






38. A link that leads people to a different website from the one they are visiting.






39. Attempt to depict real world sitiuations






40. Person who is frequently able to influence others






41. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






42. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






43. Method of game play:






44. Consumers are happy/ unhappy posting about you with reviews of anysort






45. Classifications that experts create






46. This ad buying option places an ad at various places on one website.






47. Placement of a branded item in an entertainment property such as a television program - movie - or game.






48. Accumulated resources whose value flows to people as a result of their access to others






49. A web-based tool or desktop application that collects syndicated content.






50. Automated software that combs through web sites to index web pages for search engines.







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