Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






2. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






3. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






4. Persuades with the opinion or recommendation of an expert in the field






5. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






6. Change in beliefs or actions as a reaction to group pressure (real or imagined)






7. Accumulated resources whose value flows to people as a result of their access to others






8. The hardware systems on which the game is played






9. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






10. Number of people exposed to your message






11. A link to your website from a different website.






12. Occur in real time






13. The exposure of a clickable ad on a website to one individual person.






14. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






15. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






16. Refers to situations where consumers interact with others during a shopping event






17. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






18. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






19. Ads that appear between web pages (before the browser displays a new page).






20. Media channels beyond the control of the company (word of mouth)






21. Sets of labels (tags) individuals choose in a way that makes sense to them






22. Attempt to depict real world sitiuations






23. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






24. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






25. Those that involve expert play to organize and value variables in the game system






26. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






27. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






28. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






29. Websites that host regularly updated content






30. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






31. Save your bookmarks online so they are always available wherever you have online access






32. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






33. Attention - Interest - Desire - and Action






34. Scores that people acting in the role of critics assign to something as an indicator






35. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






36. This ad buying option places ads on several networked websites.






37. Media channels the brand controls






38. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






39. Careful crafting of a title that markets the content






40. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






41. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






42. Acronym representing a way to create real-time Web applications.






43. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






44. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






45. Sites with aid in the dissemination of content to an audience:






46. The ability to freely interact with other people and companies; open access to venues that allow users to share content






47. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






48. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






49. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






50. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.