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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






2. Require a great time investment are highly immersive and demand advance skill






3. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






4. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






5. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






6. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






7. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






8. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






9. Handle: your user name in a social community






10. Sets of labels (tags) individuals choose in a way that makes sense to them






11. Games in which the players play a character role with the goal of completing a mission






12. Attempt to depict real world sitiuations






13. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






14. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






15. Share and promote online news






16. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






17. May include text graphics video and sound but on a website






18. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






19. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






20. Accumulated resources whose value flows to people as a result of their access to others






21. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






22. Placement of a branded item in an entertainment property such as a television program - movie - or game.






23. Oldest venue of social media that are ineractive versions of community bulletin boards






24. The ability to freely interact with other people and companies; open access to venues that allow users to share content






25. Ability of a site to draw repeat visits and to keep people on a site






26. The process by which display ads get placed on websites.






27. A link to your website from a different website.






28. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






29. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






30. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






31. Those others view as knowledgeable sources of information






32. Belief that when a lot of people select one option then it must be the right option






33. Change in beliefs or actions as a reaction to group pressure (real or imagined)






34. Performative in that the player chooses an action that the game executes






35. Content that will entertain






36. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






37. Software that is routinely updated like an app






38. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






39. The visual nature of the game such as science fiction - fantasy horror and retro






40. When an advertiser pays for their online ad based on the number of views.






41. Media channels beyond the control of the company (word of mouth)






42. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






43. The means by which files are transferred from your computer directly to your website.






44. The coding language used to create and link together documents and files on the internet.






45. Scores that people acting in the role of critics assign to something as an indicator






46. Original cntent that positions the sponsoring entity as a authority






47. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






48. Content that promises something for free






49. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






50. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow