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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Number of people exposed to your message
Reach
Online Ads/Banner Ads
AIDA
Social shopping
2. Refers to situations where consumers interact with others during a shopping event
Reputation capital
Filler content
Conformity
Social shopping
3. This ad buying option places an ad at various places on one website.
In-game advertising
ROS (Run of Site)
Word of mouse
Churn Rate
4. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Aggregator
ASP (Active Server Pages):
Folksonomies
Steps in a shopping decision
5. Paying to acquire leads from an outside party at a set rate or amount per lead.
Wikis
Platforms
Pay-Per-Lead
Tagging
6. Online word of mouth and very strong influence on consumer decision making
Click-Through-Rate (CTR)
Word of mouse
Direct Response
HTML (HyperText Markup Language)
7. Accumulated resources whose value flows to people as a result of their access to others
Paid media
EPV (Earnings Per Visitor)
Social Media Marketing
Social capital
8. Content written with the intent to be helpful to target audience
Giveaway hook
In-game advertising
Ad Tracking
Resource hook
9. Share and promote online news
API (Application Programming Interface)
CGI (Common Gateway Interface)
Vehicles
Social news communities
10. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Social news communities
Wikis
Click-Through-Rate (CTR)
Spider
11. Classifications that experts create
ASP (Active Server Pages):
Role of social media in the consumer purchase process
Taxonomies
Digital Body Language
12. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Scalability
Cookie
Display ads
Skyscraper
13. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Filler content
Meta Tag
When we are more likely to conform
Adsense
14. The means by which files are transferred from your computer directly to your website.
Cloud computing
Opinion leader
FTP (file transfer protocol)
Simulation games
15. Within each medium - marketers can choose these specifically to place a message
AJAX (Asynchronous Java Script and XML)
Mode
HTML (HyperText Markup Language)
Vehicles
16. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Reviews
Cognitive bias
Anchor Text
Genre
17. Software that is routinely updated like an app
Data Hygiene
Social proof
Role playing games
Perpetual beta
18. Authority building content seminal pieces of work that shape the way people think
Churn Rate
Flagship content
Wikis
Paid media
19. Save your bookmarks online so they are always available wherever you have online access
Network effect
Social bookmarking sites
Buying Cycle
Click-Through-Rate (CTR)
20. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Culture of participation
Search Engine Marketing (SEM)
Landing Page
Cloud computing
21. Uses software to fine tune the offer and build intimacy with the customer
Opinion leader
Churn Rate
Synchronous interactions
Social customer relationship management (crm)
22. Original cntent that positions the sponsoring entity as a authority
Forums
Authority building content
Web 2.0
Pay-Per-Click
23. A link that leads people to a different website from the one they are visiting.
Outbound Link
Social networking sites
Anchor Text
Best practices to leverage social reviews and ratings
24. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Organic Search
Steps in a shopping decision
Simulation games
In game immersive advertising
25. Assessments with detailed comments about the object in question
Tags
Power users
Social news communities
Reviews
26. Interactive social system that is available to users 24/7
Genre
Pay-Per-Impression
Web 2.0
Bases of social power
27. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Earned media
Organic Search
Platforms
Social communities
28. The visual nature of the game such as science fiction - fantasy horror and retro
Milieu
Social news communities
Demographics
Aggregator
29. Sites with aid in the dissemination of content to an audience:
Social media
Exit Traffic
Affinity
Social Publishing
30. Content that offers a claim about something of interest
Research hook
Aggregator
Digital native
Role of social media in the consumer purchase process
31. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Demographics
URL Tracking
Social proof
Meme
32. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Inbound Link
Mass media
Recommendations and referrals
Social networking sites
33. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Data Hygiene
Reputation capital
Aggregator
Platforms
34. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Ad Tracking
Conversion
Mode
Affinity
35. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Taxonomies
Level of participation
Humor hook
Action games
36. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Different forms of social media
RSS (Really Simple Syndication)
Above The Fold
Social proof
37. The term used when people have clicked on or viewed a web page.
Page View
Outbound Link
Reputation capital
Buying Cycle
38. Occurs when people follow the behaviors of others
Unique Visitor
Action games
Product placement
Herding behavior
39. A web-based tool or desktop application that collects syndicated content.
Social ads
Wikis
Earned media
Aggregator
40. Channels capable of two way communication on a small scale
Network effect
Personal media
Social games
Media Sharing sites
41. Problem recognition - info search - alternative eval - purchase - post purchase eval
Adsense
Marketing Qualified Lead (MQL)
Pay-Per-Inclusion
Steps in a shopping decision
42. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Ad Serving
Pay-Per-Impression
URL Tracking
Folksonomies
43. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Search Engine Optimization (SEO)
Resource hook
Black Hat SEO
Social ads
44. A means of communication
Cognitive bias
Asynchronous interactions
Media
In game immersive advertising
45. Website measurement that records unique IP addresses as individual visitors.
Unique Visitor
Paid media
Media
Adwords
46. The use of a digital brand name by someone who does not have legit claim to the name
Adwords
Display ads
Handle squatting
Pay-Per-Lead
47. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
In-game advertising
Cognitive bias
Role of social media in the consumer purchase process
Level of participation
48. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Pillar content
Cost Per Action (CPA)
Benefits of engaging with your customers through online social channels
Churn Rate
49. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social networking sites
Social proof
Perpetual beta
AJAX (Asynchronous Java Script and XML)
50. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Recommendations and referrals
Skyscraper
Frequency
Social proof