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Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A means of communication
Cross Selling
Dynamic Content
Media
Social bookmarking sites
2. Interactive social system that is available to users 24/7
Reputation economy
Rich-Media
Personal media
Web 2.0
3. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Role playing games
Social networking sites
Site stickiness
Data Hygiene
4. The hardware systems on which the game is played
Platforms
Page View
Search Engine Optimization (SEO)
Social Media Marketing
5. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Ad Tracking
Synchronous interactions
Social media
Social Media Marketing
6. The process by which display ads get placed on websites.
Digital native
Core games
Humor hook
Ad Serving
7. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Anchor Text
Online Ads/Banner Ads
Level of participation
Profiling
8. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Cost Per Action (CPA)
Rich-Media
Display ads
In-game advertising
9. The electronic/online activity of prospects
Bases of social power
Social networking sites
Reputation economy
Digital Body Language
10. Attempt to depict real world sitiuations
Simulation games
Adsense
Frequency
Reputation economy
11. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Demographics
Role of social media in the consumer purchase process
Opinion leader
Level of participation
12. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Stenography
Split-Run
Above The Fold
AJAX (Asynchronous Java Script and XML)
13. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Opinion leader
ROS (Run of Site)
Social games
Exit Traffic
14. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Online Ads/Banner Ads
Adwords
Level of participation
Media Sharing sites
15. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
EPV (Earnings Per Visitor)
Synchronous interactions
Social proof
Giveaway hook
16. Problem recognition - info search - alternative eval - purchase - post purchase eval
Spider
Platforms
API (Application Programming Interface)
Steps in a shopping decision
17. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Asynchronous interactions
Search Engine Marketing (SEM)
Cost Per Action (CPA)
Anchor Text
18. Those that involve expert play to organize and value variables in the game system
Social proof
Personal media
Strategy games
Milieu
19. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Web 2.0
Expandable Ads
Role playing games
Hover/Floating Ads
20. Persuades with the opinion or recommendation of an expert in the field
Social Publishing
Buying Cycle
Authority
Click-Through-Rate (CTR)
21. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Level of participation
Direct Response
Core games
AJAX (Asynchronous Java Script and XML)
22. Handle: your user name in a social community
Alternate reality game
Your social brand
Mode
Social networking sites
23. A link that leads people to a different website from the one they are visiting.
Outbound Link
Level of participation
Cognitive bias
Reputation economy
24. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Feed
Above The Fold
Tags
Unique Visitor
25. Require a great time investment are highly immersive and demand advance skill
Milieu
Affinity
EPV (Earnings Per Visitor)
Core games
26. Host content but also typically feature video - photo etc. other than text
Recommendations and referrals
Digital Body Language
Cost Per Click (CPC)
Media Sharing sites
27. Those others view as knowledgeable sources of information
Platforms
Conversion
Churn Rate
Power users
28. Share and promote online news
Best practices to leverage social reviews and ratings
Social news communities
Blogs
Product placement
29. The coding language used to create and link together documents and files on the internet.
Wikis
HTML (HyperText Markup Language)
Unique Visitor
Site stickiness
30. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Medium (or channel)
Outbound Link
Flagship content
Expandable Ads
31. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
Black Hat SEO
Buying Cycle
ASP (Active Server Pages):
32. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Asynchronous interactions
In-game advertising
Affinity
Aggregation
33. Selling an additional category of products/solutions as a result of a customer's original purchase.
Cross Selling
Owned media
Buying Cycle
Site stickiness
34. Anything that involves delivering hosted services online
Cloud computing
Response Attribution
Reviews
Above The Fold
35. Content that offers a claim about something of interest
Forums
Research hook
Reach
In game immersive advertising
36. May include text graphics video and sound but on a website
Churn Rate
Split-Run
Cognitive bias
Display ads
37. How much activity can a website handle - can it handle times of large visits
Feed
Scalability
Social communities
Landing Page
38. Acronym representing a way to create real-time Web applications.
Earned media
Organic Search
AJAX (Asynchronous Java Script and XML)
Reach
39. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Bases of social power
When we are more likely to conform
Social customer relationship management (crm)
Role of social media in the consumer purchase process
40. Media channels beyond the control of the company (word of mouth)
Aggregation
Reputation economy
Role playing games
Earned media
41. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Medium (or channel)
Churn Rate
Handle squatting
Social Media Marketing
42. Channels capable of two way communication on a small scale
Casual games
Action games
Title linkbaiting
Personal media
43. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Casual games
Core games
Research hook
Forums
44. Belief that when a lot of people select one option then it must be the right option
Demographics
Research hook
Social proof
Social Commerce
45. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Black Hat SEO
Meta Tag
Authority
Adsense
46. Content written with the intent to be helpful to target audience
Resource hook
Hover/Floating Ads
RON (Run of Network)
Social media
47. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Conversion
Giveaway hook
Anchor Text
Meme
48. A link to your website from a different website.
Vehicles
AIDA
Online Ads/Banner Ads
Inbound Link
49. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Paid media
Pay-Per-Click
Tags
Response Attribution
50. This ad buying option places an ad at various places on one website.
Social shopping
Strategy games
ROS (Run of Site)
Wikis
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