Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






2. Accumulated resources whose value flows to people as a result of their access to others






3. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






4. Scores that people acting in the role of critics assign to something as an indicator






5. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






6. Share and promote online news






7. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






8. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






9. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






10. Ability of a site to draw repeat visits and to keep people on a site






11. Websites that host regularly updated content






12. Avg number of times someone is exposed to your message






13. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






14. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






15. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






16. Those that involve expert play to organize and value variables in the game system






17. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






18. Number of people exposed to your message






19. The electronic/online activity of prospects






20. The shortcuts our brains take when we process information






21. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






22. Consumers are happy/ unhappy posting about you with reviews of anysort






23. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






24. Acronym representing a way to create real-time Web applications.






25. Media for which you assessed monetary fees






26. Means of communication that can reach a large number of individuals






27. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






28. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






29. Content that offers a claim about something of interest






30. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






31. Do not require all participants to immediately respond






32. Anything that involves delivering hosted services online






33. The coding language used to create and link together documents and files on the internet.






34. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






35. Careful crafting of a title that markets the content






36. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






37. Original cntent that positions the sponsoring entity as a authority






38. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






39. The exposure of a clickable ad on a website to one individual person.






40. Problem recognition - info search - alternative eval - purchase - post purchase eval






41. The interface that allows one computer system or application to communicate and exchange data with another.






42. Persuades with the opinion or recommendation of an expert in the field






43. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






44. Change in beliefs or actions as a reaction to group pressure (real or imagined)






45. Those others view as knowledgeable sources of information






46. Placement of a branded item in an entertainment property such as a television program - movie - or game.






47. A web-based tool or desktop application that collects syndicated content.






48. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






49. Selling an additional category of products/solutions as a result of a customer's original purchase.






50. Performative in that the player chooses an action that the game executes