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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






2. Change in beliefs or actions as a reaction to group pressure (real or imagined)






3. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






4. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






5. Google's pay-per-click advertiser program.






6. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






7. Media channels the brand controls






8. A web-based tool or desktop application that collects syndicated content.






9. Content written with the intent to be helpful to target audience






10. Ads that appear between web pages (before the browser displays a new page).






11. Website measurement that records unique IP addresses as individual visitors.






12. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






13. Within each medium - marketers can choose these specifically to place a message






14. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






15. Uses software to fine tune the offer and build intimacy with the customer






16. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






17. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






18. This ad buying option places an ad at various places on one website.






19. The interface that allows one computer system or application to communicate and exchange data with another.






20. The hardware systems on which the game is played






21. Accumulated resources whose value flows to people as a result of their access to others






22. Original cntent that positions the sponsoring entity as a authority






23. Attention - Interest - Desire - and Action






24. Sets of labels (tags) individuals choose in a way that makes sense to them






25. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






26. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






27. Require a great time investment are highly immersive and demand advance skill






28. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






29. Belief that when a lot of people select one option then it must be the right option






30. A link that leads people to a different website from the one they are visiting.






31. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






32. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






33. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






34. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






35. Person who is frequently able to influence others






36. Content that offers a claim about something of interest






37. The way the game world is experienced






38. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






39. Those that involve expert play to organize and value variables in the game system






40. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






41. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






42. A means of communication






43. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






44. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






45. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






46. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






47. Games in which the players play a character role with the goal of completing a mission






48. Consumers are happy/ unhappy posting about you with reviews of anysort






49. The use of a digital brand name by someone who does not have legit claim to the name






50. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.