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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
ASP (Active Server Pages):
Wikis
Share tools
Expandable Ads
2. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Role of social media in the consumer purchase process
Click-Through-Rate (CTR)
Buying Cycle
Social ads
3. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Share tools
Spider
Simulation games
Skyscraper
4. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Anchor Text
Wikis
Cognitive bias
Split-Run
5. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Your social brand
API (Application Programming Interface)
Alternate reality game
Click-Through-Rate (CTR)
6. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
CGI (Common Gateway Interface)
Benefits of engaging with your customers through online social channels
Search Engine Optimization (SEO)
Genre
7. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Bases of social power
Cross Selling
Authority building content
Social networking sites
8. Channels capable of two way communication on a small scale
Social shopping
Personal media
Action games
Cookie
9. Typically educational content that readers use over time - save and share
Cost Per Click (CPC)
Pillar content
Forums
Profiling
10. Website measurement that records unique IP addresses as individual visitors.
Rich-Media
Power users
Unique Visitor
Benefits of engaging with your customers through online social channels
11. Problem recognition - info search - alternative eval - purchase - post purchase eval
Steps in a shopping decision
ROS (Run of Site)
Folksonomies
Mode
12. Person who is frequently able to influence others
Landing Page
Search Engine Optimization (SEO)
Herding behavior
Opinion leader
13. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
CGI (Common Gateway Interface)
In-game advertising
Media
Adwords
14. Google's pay-per-click advertiser program.
Pay-Per-Impression
Social games
Adwords
Buying Cycle
15. Interactive social system that is available to users 24/7
Media Sharing sites
Pillar content
Tagging
Web 2.0
16. Persuades with the opinion or recommendation of an expert in the field
Exit Traffic
In game immersive advertising
Authority
Expandable Ads
17. Selling an additional category of products/solutions as a result of a customer's original purchase.
Owned media
Cross Selling
Reputation capital
Research hook
18. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
ASP (Active Server Pages):
Inbound Link
In-game advertising
19. Anything that involves delivering hosted services online
Reputation economy
Data Hygiene
ROS (Run of Site)
Cloud computing
20. Number of people exposed to your message
Synchronous interactions
Black Hat SEO
In game immersive advertising
Reach
21. Content that offers a claim about something of interest
Best practices to leverage social reviews and ratings
Response Attribution
Pay-Per-Impression
Research hook
22. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social media
EPV (Earnings Per Visitor)
Conversion
Marketing Qualified Lead (MQL)
23. Host content but also typically feature video - photo etc. other than text
Benefits of engaging with your customers through online social channels
Media Sharing sites
Data Hygiene
Reputation economy
24. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Herding behavior
Pillar content
Stenography
Landing Page
25. Attempt to depict real world sitiuations
Simulation games
Your social brand
Response Attribution
Social games
26. Constantly wired in the network - always online
Rich-Media
Digital native
Bases of social power
Click-Through-Rate (CTR)
27. The use of a digital brand name by someone who does not have legit claim to the name
Black Hat SEO
Ad Serving
Click-Through-Rate (CTR)
Handle squatting
28. Classifications that experts create
Social proof
Taxonomies
Web 2.0
RSS (Really Simple Syndication)
29. Sites with aid in the dissemination of content to an audience:
ASP (Active Server Pages):
Social Publishing
Social capital
Hover/Floating Ads
30. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Black Hat SEO
Steps in a shopping decision
Cloud computing
Owned media
31. The value added for all users by each individual user
Advergaming
Giveaway hook
Social news communities
Network effect
32. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Perpetual beta
RON (Run of Network)
Level of participation
Media
33. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Other referral tools
Role playing games
Earned media
Network effect
34. Content written with the intent to be helpful to target audience
Social media
RON (Run of Network)
Digital Body Language
Resource hook
35. Content that refutes an accepted belief
Hover/Floating Ads
Social proof
Contrary hook
Churn Rate
36. Uses software to fine tune the offer and build intimacy with the customer
Split-Run
Search Engine Marketing (SEM)
Social customer relationship management (crm)
Pay-Per-Inclusion
37. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Page View
Social ads
Search Engine Marketing (SEM)
Cost Per Click (CPC)
38. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Synchronous interactions
Data Hygiene
Bases of social power
RON (Run of Network)
39. Media channels beyond the control of the company (word of mouth)
Aggregator
In-game advertising
Earned media
Pay-Per-Impression
40. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Aggregation
Network effect
Bases of social power
Contrary hook
41. A means of communication
Medium (or channel)
Media
Benefits of engaging with your customers through online social channels
Word of mouse
42. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Pay-Per-Inclusion
Digital native
Action games
Handle squatting
43. When an advertiser pays for their online ad based on the number of views.
Pay-Per-Impression
Conformity
Perpetual beta
Profiling
44. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
EPV (Earnings Per Visitor)
Best practices to leverage social reviews and ratings
Handle squatting
Alternate reality game
45. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Flagship content
Blogs
Affinity
Medium (or channel)
46. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Cognitive bias
Social capital
Organic Search
AIDA
47. Within each medium - marketers can choose these specifically to place a message
Social proof
Social ads
Benefits of engaging with your customers through online social channels
Vehicles
48. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Hover/Floating Ads
Taxonomies
ROS (Run of Site)
Stenography
49. Websites that host regularly updated content
Blogs
ASP (Active Server Pages):
Social news communities
Network effect
50. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
In-game advertising
Cookie
Anchor Text
Paid media