Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






2. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






3. Do not require all participants to immediately respond






4. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






5. Host content but also typically feature video - photo etc. other than text






6. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






7. Typically educational content that readers use over time - save and share






8. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






9. Share and promote online news






10. Those others view as knowledgeable sources of information






11. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






12. Anything that involves delivering hosted services online






13. Refers to the process social media users undergo to categorize content according to their own folksonomy






14. Scores that people acting in the role of critics assign to something as an indicator






15. Oldest venue of social media that are ineractive versions of community bulletin boards






16. The hardware systems on which the game is played






17. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






18. Cost of advertising based on the number of clicks received.






19. Classifications that experts create






20. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






21. Sites with aid in the dissemination of content to an audience:






22. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






23. Content that offers a claim about something of interest






24. Authority building content seminal pieces of work that shape the way people think






25. Accumulated resources whose value flows to people as a result of their access to others






26. The use of a digital brand name by someone who does not have legit claim to the name






27. The degree to which the data in a database is accurate and consistent according to a data model and data type.






28. Save your bookmarks online so they are always available wherever you have online access






29. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






30. Acronym representing a way to create real-time Web applications.






31. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






32. Refers to situations where consumers interact with others during a shopping event






33. Content that will entertain






34. Occur in real time






35. Constantly wired in the network - always online






36. The ability to freely interact with other people and companies; open access to venues that allow users to share content






37. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






38. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






39. Content written with the intent to be helpful to target audience






40. The electronic/online activity of prospects






41. Websites that host regularly updated content






42. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






43. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






44. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






45. The RSS or Atom feeds used by news aggregators.






46. This ad buying option places ads on several networked websites.






47. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






48. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






49. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






50. Consumers are happy/ unhappy posting about you with reviews of anysort