Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






2. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






3. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






4. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






5. Host content but also typically feature video - photo etc. other than text






6. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






7. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






8. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






9. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






10. The degree to which the data in a database is accurate and consistent according to a data model and data type.






11. Games in which the players play a character role with the goal of completing a mission






12. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






13. Accumulated resources whose value flows to people as a result of their access to others






14. The visible - clickable text in a hyperlink typically used to indicate subject matter.






15. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






16. Problem recognition - info search - alternative eval - purchase - post purchase eval






17. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






18. The visual nature of the game such as science fiction - fantasy horror and retro






19. Within each medium - marketers can choose these specifically to place a message






20. Placement of a branded item in an entertainment property such as a television program - movie - or game.






21. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






22. The ability to freely interact with other people and companies; open access to venues that allow users to share content






23. Uses software to fine tune the offer and build intimacy with the customer






24. The coding language used to create and link together documents and files on the internet.






25. Occur in real time






26. A web-based tool or desktop application that collects syndicated content.






27. Performative in that the player chooses an action that the game executes






28. Those others view as knowledgeable sources of information






29. Scores that people acting in the role of critics assign to something as an indicator






30. Anything that involves delivering hosted services online






31. Google's pay-per-click advertiser program.






32. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






33. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






34. Attention - Interest - Desire - and Action






35. Media for which you assessed monetary fees






36. The exposure of a clickable ad on a website to one individual person.






37. Consumers are happy/ unhappy posting about you with reviews of anysort






38. Classifications that experts create






39. Save your bookmarks online so they are always available wherever you have online access






40. Content written with the intent to be helpful to target audience






41. Content that offers a claim about something of interest






42. Attempt to depict real world sitiuations






43. When an advertiser pays for their online ad based on the number of views.






44. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






45. Crosses the boundaries of mass and personal media






46. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






47. Content that refutes an accepted belief






48. The way the game world is experienced






49. Avg number of times someone is exposed to your message






50. Number of people exposed to your message