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Test your basic knowledge |
Important Digital Marketing Vocab
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Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Social proof
Demographics
Split-Run
Social communities
2. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Recommendations and referrals
Site stickiness
Social games
In-game advertising
3. The term used when people have clicked on or viewed a web page.
Blogs
Page View
Contrary hook
Simulation games
4. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Spider
Handle squatting
Landing Page
RON (Run of Network)
5. Within each medium - marketers can choose these specifically to place a message
Unique Visitor
Platforms
Direct Response
Vehicles
6. A link to your website from a different website.
HTML (HyperText Markup Language)
FTP (file transfer protocol)
Inbound Link
Hover/Floating Ads
7. Consumers are happy/ unhappy posting about you with reviews of anysort
Tags
Word of mouse
Reputation economy
AIDA
8. Refers to situations where consumers interact with others during a shopping event
Feed
Social shopping
Best practices to leverage social reviews and ratings
Above The Fold
9. Require a great time investment are highly immersive and demand advance skill
Core games
Aggregator
Power users
Demographics
10. The ability to attribute prospect behavior to the media that triggered the response.
Aggregation
Social ads
Social Commerce
Response Attribution
11. The shortcuts our brains take when we process information
Display ads
Strategy games
Cognitive bias
Reputation capital
12. A web-based tool or desktop application that collects syndicated content.
Network effect
Landing Page
Feed
Aggregator
13. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Cross Selling
Benefits of engaging with your customers through online social channels
Medium (or channel)
Contrary hook
14. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Direct Response
Vehicles
Social proof
Anchor Text
15. Acronym representing a way to create real-time Web applications.
AJAX (Asynchronous Java Script and XML)
Response Attribution
Impression:
Word of mouse
16. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Casual games
Giveaway hook
Medium (or channel)
CGI (Common Gateway Interface)
17. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Simulation games
Social networking sites
Platforms
Profiling
18. Belief that when a lot of people select one option then it must be the right option
Research hook
Social proof
Split-Run
Medium (or channel)
19. May include text graphics video and sound but on a website
Genre
Filler content
Display ads
Social shopping
20. Those that involve expert play to organize and value variables in the game system
Contrary hook
Ad Tracking
Strategy games
FTP (file transfer protocol)
21. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Forums
Social media
Tags
Demographics
22. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Authority building content
Meta Tag
Social proof
Interstitial Ads
23. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Pay-Per-Impression
Authority
Tagging
EPV (Earnings Per Visitor)
24. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Aggregator
Level of participation
Network effect
Share tools
25. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Affinity
Owned media
Casual games
Product placement
26. The process by which display ads get placed on websites.
Page View
Spider
Aggregation
Ad Serving
27. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Media
Pillar content
Adsense
Search Engine Optimization (SEO)
28. The interface that allows one computer system or application to communicate and exchange data with another.
Role of social media in the consumer purchase process
Genre
Marketing Qualified Lead (MQL)
API (Application Programming Interface)
29. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Reputation capital
Hover/Floating Ads
Social communities
Role playing games
30. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Cost Per Thousand (CPM)
Dynamic Content
Aggregation
Action games
31. Host content but also typically feature video - photo etc. other than text
Media Sharing sites
Social networking sites
Reviews
RSS (Really Simple Syndication)
32. Person who is frequently able to influence others
Opinion leader
Web 2.0
Interstitial Ads
Social Commerce
33. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Meme
Reach
Data Hygiene
Best practices to leverage social reviews and ratings
34. When an advertiser pays for their online ad based on the number of views.
Pay-Per-Impression
Social capital
API (Application Programming Interface)
Impression:
35. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Pillar content
Meta Tag
Skyscraper
Search Engine Optimization (SEO)
36. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Giveaway hook
Social ads
Pay-Per-Lead
Strategy games
37. Number of people exposed to your message
Reputation economy
Split-Run
Other referral tools
Reach
38. Problem recognition - info search - alternative eval - purchase - post purchase eval
Steps in a shopping decision
Contrary hook
Pay-Per-Click
Reviews
39. Attempt to depict real world sitiuations
Feed
Simulation games
Different forms of social media
Pay-Per-Inclusion
40. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
URL Tracking
Personal media
Ratings
Rich-Media
41. Information that people copy from other sources
Your social brand
When we are more likely to conform
Filler content
Black Hat SEO
42. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Action games
Black Hat SEO
API (Application Programming Interface)
Social games
43. Performative in that the player chooses an action that the game executes
In-game advertising
Action games
API (Application Programming Interface)
Bases of social power
44. Avg number of times someone is exposed to your message
Medium (or channel)
Frequency
Reputation economy
Online Ads/Banner Ads
45. Accumulated resources whose value flows to people as a result of their access to others
Skyscraper
API (Application Programming Interface)
ASP (Active Server Pages):
Social capital
46. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Action games
Scalability
Affinity
Social ads
47. The value added for all users by each individual user
Cost Per Action (CPA)
Network effect
Pay-Per-Click
Organic Search
48. Google's pay-per-click advertiser program.
Adwords
Core games
Unique Visitor
Social capital
49. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Cross Selling
Product placement
Social networking sites
Social Commerce
50. Occur in real time
Steps in a shopping decision
Synchronous interactions
HTML (HyperText Markup Language)
Meta Tag