Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This ad buying option places ads on several networked websites.






2. Classifications that experts create






3. Ads that appear between web pages (before the browser displays a new page).






4. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






5. The coding language used to create and link together documents and files on the internet.






6. Typically educational content that readers use over time - save and share






7. The visual nature of the game such as science fiction - fantasy horror and retro






8. The RSS or Atom feeds used by news aggregators.






9. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






10. Media for which you assessed monetary fees






11. Website measurement that records unique IP addresses as individual visitors.






12. Attempt to depict real world sitiuations






13. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






14. Content that offers a claim about something of interest






15. Sets of labels (tags) individuals choose in a way that makes sense to them






16. This ad buying option places an ad at various places on one website.






17. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






18. The ability to attribute prospect behavior to the media that triggered the response.






19. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






20. Refers to situations where consumers interact with others during a shopping event






21. Google's pay-per-click advertiser program.






22. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






23. Those that involve expert play to organize and value variables in the game system






24. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






25. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






26. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






27. Assessments with detailed comments about the object in question






28. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






29. Within each medium - marketers can choose these specifically to place a message






30. Crosses the boundaries of mass and personal media






31. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






32. The way the game world is experienced






33. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






34. Change in beliefs or actions as a reaction to group pressure (real or imagined)






35. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






36. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






37. Constantly wired in the network - always online






38. Media channels beyond the control of the company (word of mouth)






39. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






40. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






41. The degree to which the data in a database is accurate and consistent according to a data model and data type.






42. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






43. Interactive social system that is available to users 24/7






44. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






45. Attention - Interest - Desire - and Action






46. Occur in real time






47. The value added for all users by each individual user






48. Media channels the brand controls






49. Acronym representing a way to create real-time Web applications.






50. The interface that allows one computer system or application to communicate and exchange data with another.