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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The RSS or Atom feeds used by news aggregators.






2. Interactive social system that is available to users 24/7






3. Host content but also typically feature video - photo etc. other than text






4. Save your bookmarks online so they are always available wherever you have online access






5. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






6. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






7. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






8. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






9. Oldest venue of social media that are ineractive versions of community bulletin boards






10. Belief that when a lot of people select one option then it must be the right option






11. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






12. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






13. Accumulated resources whose value flows to people as a result of their access to others






14. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






15. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






16. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






17. Content that offers a claim about something of interest






18. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






19. The degree to which the data in a database is accurate and consistent according to a data model and data type.






20. Occurs when people follow the behaviors of others






21. Sets of labels (tags) individuals choose in a way that makes sense to them






22. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






23. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






24. Ads that appear between web pages (before the browser displays a new page).






25. Online word of mouth and very strong influence on consumer decision making






26. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






27. Consumers are happy/ unhappy posting about you with reviews of anysort






28. Refers to the process social media users undergo to categorize content according to their own folksonomy






29. The coding language used to create and link together documents and files on the internet.






30. Scores that people acting in the role of critics assign to something as an indicator






31. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






32. Constantly wired in the network - always online






33. When an advertiser pays for their online ad based on the number of views.






34. Websites that host regularly updated content






35. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






36. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






37. Crosses the boundaries of mass and personal media






38. A link to your website from a different website.






39. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






40. Assessments with detailed comments about the object in question






41. Selling an additional category of products/solutions as a result of a customer's original purchase.






42. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






43. Channels capable of two way communication on a small scale






44. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






45. Games in which the players play a character role with the goal of completing a mission






46. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






47. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






48. Media channels the brand controls






49. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






50. Attempt to depict real world sitiuations