Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






2. Within each medium - marketers can choose these specifically to place a message






3. A link that leads people to a different website from the one they are visiting.






4. Persuades with the opinion or recommendation of an expert in the field






5. Person who is frequently able to influence others






6. Media channels beyond the control of the company (word of mouth)






7. A web-based tool or desktop application that collects syndicated content.






8. Content written with the intent to be helpful to target audience






9. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






10. Means of communication that can reach a large number of individuals






11. Require a great time investment are highly immersive and demand advance skill






12. Method of game play:






13. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






14. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






15. Ability of a site to draw repeat visits and to keep people on a site






16. When an advertiser pays for their online ad based on the number of views.






17. Paying to acquire leads from an outside party at a set rate or amount per lead.






18. A link to your website from a different website.






19. Website measurement that records unique IP addresses as individual visitors.






20. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






21. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






22. Channels capable of two way communication on a small scale






23. Automated software that combs through web sites to index web pages for search engines.






24. The hardware systems on which the game is played






25. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






26. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






27. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






28. The coding language used to create and link together documents and files on the internet.






29. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






30. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






31. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






32. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






33. The means by which files are transferred from your computer directly to your website.






34. Performative in that the player chooses an action that the game executes






35. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






36. Oldest venue of social media that are ineractive versions of community bulletin boards






37. The ability to attribute prospect behavior to the media that triggered the response.






38. Handle: your user name in a social community






39. Cost of advertising based on the number of clicks received.






40. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






41. Belief that when a lot of people select one option then it must be the right option






42. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






43. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






44. Classifications that experts create






45. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






46. Careful crafting of a title that markets the content






47. The electronic/online activity of prospects






48. The value added for all users by each individual user






49. Occurs when people follow the behaviors of others






50. Consumers are happy/ unhappy posting about you with reviews of anysort