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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






2. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






3. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






4. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






5. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






6. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






7. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






8. Channels capable of two way communication on a small scale






9. Typically educational content that readers use over time - save and share






10. Website measurement that records unique IP addresses as individual visitors.






11. Problem recognition - info search - alternative eval - purchase - post purchase eval






12. Person who is frequently able to influence others






13. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






14. Google's pay-per-click advertiser program.






15. Interactive social system that is available to users 24/7






16. Persuades with the opinion or recommendation of an expert in the field






17. Selling an additional category of products/solutions as a result of a customer's original purchase.






18. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






19. Anything that involves delivering hosted services online






20. Number of people exposed to your message






21. Content that offers a claim about something of interest






22. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






23. Host content but also typically feature video - photo etc. other than text






24. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






25. Attempt to depict real world sitiuations






26. Constantly wired in the network - always online






27. The use of a digital brand name by someone who does not have legit claim to the name






28. Classifications that experts create






29. Sites with aid in the dissemination of content to an audience:






30. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






31. The value added for all users by each individual user






32. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






33. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






34. Content written with the intent to be helpful to target audience






35. Content that refutes an accepted belief






36. Uses software to fine tune the offer and build intimacy with the customer






37. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






38. The degree to which the data in a database is accurate and consistent according to a data model and data type.






39. Media channels beyond the control of the company (word of mouth)






40. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






41. A means of communication






42. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






43. When an advertiser pays for their online ad based on the number of views.






44. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






45. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






46. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






47. Within each medium - marketers can choose these specifically to place a message






48. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






49. Websites that host regularly updated content






50. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.