Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






2. The interface that allows one computer system or application to communicate and exchange data with another.






3. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






4. Media channels beyond the control of the company (word of mouth)






5. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






6. Constantly wired in the network - always online






7. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






8. Content that will entertain






9. Host content but also typically feature video - photo etc. other than text






10. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






11. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






12. Anything that involves delivering hosted services online






13. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






14. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






15. The exposure of a clickable ad on a website to one individual person.






16. This ad buying option places ads on several networked websites.






17. Accumulated resources whose value flows to people as a result of their access to others






18. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






19. When an advertiser pays for their online ad based on the number of views.






20. A means of communication






21. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






22. The ability to freely interact with other people and companies; open access to venues that allow users to share content






23. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






24. Scores that people acting in the role of critics assign to something as an indicator






25. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






26. Placement of a branded item in an entertainment property such as a television program - movie - or game.






27. Assessments with detailed comments about the object in question






28. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






29. Software that is routinely updated like an app






30. Method of game play:






31. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






32. Problem recognition - info search - alternative eval - purchase - post purchase eval






33. Occurs when people follow the behaviors of others






34. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






35. Change in beliefs or actions as a reaction to group pressure (real or imagined)






36. The coding language used to create and link together documents and files on the internet.






37. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






38. Website measurement that records unique IP addresses as individual visitors.






39. Selling an additional category of products/solutions as a result of a customer's original purchase.






40. Paying to acquire leads from an outside party at a set rate or amount per lead.






41. Careful crafting of a title that markets the content






42. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






43. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






44. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






45. Authority building content seminal pieces of work that shape the way people think






46. Refers to the process social media users undergo to categorize content according to their own folksonomy






47. The use of a digital brand name by someone who does not have legit claim to the name






48. Cost of advertising based on the number of clicks received.






49. Belief that when a lot of people select one option then it must be the right option






50. Number of people exposed to your message