Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






2. Person who is frequently able to influence others






3. Channels capable of two way communication on a small scale






4. Avg number of times someone is exposed to your message






5. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






6. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






7. Google's pay-per-click advertiser program.






8. Those that involve expert play to organize and value variables in the game system






9. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






10. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






11. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






12. Interactive social system that is available to users 24/7






13. Placement of a branded item in an entertainment property such as a television program - movie - or game.






14. Assessments with detailed comments about the object in question






15. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






16. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






17. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






18. Sites with aid in the dissemination of content to an audience:






19. Constantly wired in the network - always online






20. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






21. A link to your website from a different website.






22. The shortcuts our brains take when we process information






23. The degree to which the data in a database is accurate and consistent according to a data model and data type.






24. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






25. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






26. Media for which you assessed monetary fees






27. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






28. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






29. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






30. Require a great time investment are highly immersive and demand advance skill






31. Careful crafting of a title that markets the content






32. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






33. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






34. Belief that when a lot of people select one option then it must be the right option






35. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






36. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






37. Acronym representing a way to create real-time Web applications.






38. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






39. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






40. The electronic/online activity of prospects






41. Handle: your user name in a social community






42. Means of communication that can reach a large number of individuals






43. The ability to attribute prospect behavior to the media that triggered the response.






44. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






45. When an advertiser pays for their online ad based on the number of views.






46. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






47. Selling an additional category of products/solutions as a result of a customer's original purchase.






48. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






49. The exposure of a clickable ad on a website to one individual person.






50. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.