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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The visible - clickable text in a hyperlink typically used to indicate subject matter.






2. The ability to attribute prospect behavior to the media that triggered the response.






3. Accumulated resources whose value flows to people as a result of their access to others






4. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






5. Content that offers a claim about something of interest






6. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






7. Content that refutes an accepted belief






8. A link to your website from a different website.






9. Person who is frequently able to influence others






10. Anything that involves delivering hosted services online






11. Online word of mouth and very strong influence on consumer decision making






12. Method of game play:






13. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






14. A web-based tool or desktop application that collects syndicated content.






15. The degree to which the data in a database is accurate and consistent according to a data model and data type.






16. Host content but also typically feature video - photo etc. other than text






17. The interface that allows one computer system or application to communicate and exchange data with another.






18. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






19. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






20. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






21. Selling an additional category of products/solutions as a result of a customer's original purchase.






22. Careful crafting of a title that markets the content






23. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






24. Refers to situations where consumers interact with others during a shopping event






25. Within each medium - marketers can choose these specifically to place a message






26. Media channels beyond the control of the company (word of mouth)






27. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






28. How much activity can a website handle - can it handle times of large visits






29. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






30. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






31. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






32. Automated software that combs through web sites to index web pages for search engines.






33. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






34. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






35. Performative in that the player chooses an action that the game executes






36. The ability to freely interact with other people and companies; open access to venues that allow users to share content






37. The visual nature of the game such as science fiction - fantasy horror and retro






38. Problem recognition - info search - alternative eval - purchase - post purchase eval






39. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






40. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






41. Acronym representing a way to create real-time Web applications.






42. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






43. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






44. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






45. Do not require all participants to immediately respond






46. A means of communication






47. Oldest venue of social media that are ineractive versions of community bulletin boards






48. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






49. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






50. The term used when people have clicked on or viewed a web page.