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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Channels capable of two way communication on a small scale
Response Attribution
Personal media
Best practices to leverage social reviews and ratings
Share tools
2. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Demographics
Expandable Ads
Word of mouse
Feed
3. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social networking sites
Pay-Per-Click
Synchronous interactions
Reviews
4. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Social media
Buying Cycle
Media Sharing sites
Other referral tools
5. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Click-Through-Rate (CTR)
Advergaming
Social networking sites
Scalability
6. The use of a digital brand name by someone who does not have legit claim to the name
Paid media
Response Attribution
Perpetual beta
Handle squatting
7. Ads that appear between web pages (before the browser displays a new page).
Synchronous interactions
Interstitial Ads
Demographics
Pay-Per-Impression
8. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Reviews
Reach
Opinion leader
Conversion
9. Google's pay-per-click advertiser program.
Adwords
Cost Per Action (CPA)
In-game advertising
Affinity
10. Require a great time investment are highly immersive and demand advance skill
Scalability
Benefits of engaging with your customers through online social channels
Core games
Casual games
11. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Casual games
Medium (or channel)
Action games
API (Application Programming Interface)
12. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Impression:
Social Publishing
Meta Tag
Core games
13. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Media
Cookie
Split-Run
Marketing Qualified Lead (MQL)
14. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Word of mouse
Other referral tools
Social customer relationship management (crm)
HTML (HyperText Markup Language)
15. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Bases of social power
Wikis
Anchor Text
Authority
16. The visual nature of the game such as science fiction - fantasy horror and retro
Word of mouse
Milieu
Mode
ASP (Active Server Pages):
17. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Hover/Floating Ads
Social customer relationship management (crm)
Social news communities
Expandable Ads
18. The hardware systems on which the game is played
Ad Tracking
Platforms
Inbound Link
Direct Response
19. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social games
Paid media
Churn Rate
Social customer relationship management (crm)
20. This ad buying option places an ad at various places on one website.
CGI (Common Gateway Interface)
Authority building content
Other referral tools
ROS (Run of Site)
21. Websites that host regularly updated content
Blogs
HTML (HyperText Markup Language)
ROS (Run of Site)
When we are more likely to conform
22. Anything that involves delivering hosted services online
Reputation economy
Ad Tracking
Cloud computing
Network effect
23. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
Pay-Per-Impression
Filler content
Scalability
24. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Inbound Link
Reach
Online Ads/Banner Ads
Casual games
25. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Skyscraper
Forums
In-game advertising
Ad Serving
26. Consumers are happy/ unhappy posting about you with reviews of anysort
Reputation economy
Medium (or channel)
Pay-Per-Inclusion
Forums
27. Interactive social system that is available to users 24/7
Social Publishing
Best practices to leverage social reviews and ratings
Synchronous interactions
Web 2.0
28. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Churn Rate
Adsense
CGI (Common Gateway Interface)
Word of mouse
29. Within each medium - marketers can choose these specifically to place a message
Social shopping
Vehicles
Social Commerce
Meme
30. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Outbound Link
Cookie
Owned media
Mode
31. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Social Publishing
Role of social media in the consumer purchase process
Scalability
Buying Cycle
32. Scores that people acting in the role of critics assign to something as an indicator
Reach
Landing Page
CGI (Common Gateway Interface)
Ratings
33. Means of communication that can reach a large number of individuals
Authority building content
Mass media
Social proof
Owned media
34. Sets of labels (tags) individuals choose in a way that makes sense to them
Authority building content
Cost Per Click (CPC)
Folksonomies
Social media
35. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Aggregation
Display ads
Vehicles
Page View
36. Media channels the brand controls
Owned media
Cost Per Click (CPC)
Pillar content
Aggregation
37. Original cntent that positions the sponsoring entity as a authority
Authority building content
RON (Run of Network)
Medium (or channel)
Exit Traffic
38. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Platforms
Scalability
Expandable Ads
Search Engine Optimization (SEO)
39. Information that people copy from other sources
Impression:
Filler content
Cost Per Action (CPA)
Rich-Media
40. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Different forms of social media
Wikis
Reviews
Response Attribution
41. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Meta Tag
Resource hook
Adsense
Data Hygiene
42. When an advertiser pays for their online ad based on the number of views.
Ad Serving
Tagging
Social media
Pay-Per-Impression
43. Typically educational content that readers use over time - save and share
Best practices to leverage social reviews and ratings
Direct Response
Network effect
Pillar content
44. The way the game world is experienced
Mode
Expandable Ads
Power users
Wikis
45. The means by which files are transferred from your computer directly to your website.
Opinion leader
Marketing Qualified Lead (MQL)
FTP (file transfer protocol)
Social shopping
46. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Cost Per Thousand (CPM)
Folksonomies
Response Attribution
Reach
47. Content written with the intent to be helpful to target audience
Milieu
Page View
Resource hook
Recommendations and referrals
48. Those others view as knowledgeable sources of information
Digital native
Power users
Social news communities
Cognitive bias
49. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Adsense
Filler content
Perpetual beta
RSS (Really Simple Syndication)
50. Ability of a site to draw repeat visits and to keep people on a site
HTML (HyperText Markup Language)
ROS (Run of Site)
Site stickiness
Power users