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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Constantly wired in the network - always online






2. Require a great time investment are highly immersive and demand advance skill






3. The RSS or Atom feeds used by news aggregators.






4. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






5. Refers to situations where consumers interact with others during a shopping event






6. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






7. Content that refutes an accepted belief






8. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






9. Handle: your user name in a social community






10. Media for which you assessed monetary fees






11. Interactive social system that is available to users 24/7






12. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






13. The ability to attribute prospect behavior to the media that triggered the response.






14. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






15. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






16. Media channels beyond the control of the company (word of mouth)






17. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






18. Oldest venue of social media that are ineractive versions of community bulletin boards






19. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






20. Original cntent that positions the sponsoring entity as a authority






21. The visual nature of the game such as science fiction - fantasy horror and retro






22. Do not require all participants to immediately respond






23. Paying to acquire leads from an outside party at a set rate or amount per lead.






24. When an advertiser pays for their online ad based on the number of views.






25. May include text graphics video and sound but on a website






26. Google's pay-per-click advertiser program.






27. The interface that allows one computer system or application to communicate and exchange data with another.






28. Within each medium - marketers can choose these specifically to place a message






29. Placement of a branded item in an entertainment property such as a television program - movie - or game.






30. Method of game play:






31. Occur in real time






32. Automated software that combs through web sites to index web pages for search engines.






33. This ad buying option places ads on several networked websites.






34. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






35. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






36. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






37. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






38. A link to your website from a different website.






39. Typically educational content that readers use over time - save and share






40. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






41. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






42. Media channels the brand controls






43. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






44. Number of people exposed to your message






45. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






46. The exposure of a clickable ad on a website to one individual person.






47. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






48. Change in beliefs or actions as a reaction to group pressure (real or imagined)






49. Occurs when people follow the behaviors of others






50. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.