Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






2. This ad buying option places an ad at various places on one website.






3. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






4. Authority building content seminal pieces of work that shape the way people think






5. A web-based tool or desktop application that collects syndicated content.






6. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






7. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






8. The shortcuts our brains take when we process information






9. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






10. The process by which display ads get placed on websites.






11. Avg number of times someone is exposed to your message






12. Do not require all participants to immediately respond






13. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






14. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






15. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






16. Typically educational content that readers use over time - save and share






17. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






18. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






19. Refers to the process social media users undergo to categorize content according to their own folksonomy






20. Persuades with the opinion or recommendation of an expert in the field






21. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






22. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






23. Crosses the boundaries of mass and personal media






24. Accumulated resources whose value flows to people as a result of their access to others






25. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






26. Method of game play:






27. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






28. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






29. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






30. Performative in that the player chooses an action that the game executes






31. Problem recognition - info search - alternative eval - purchase - post purchase eval






32. The RSS or Atom feeds used by news aggregators.






33. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






34. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






35. Channels capable of two way communication on a small scale






36. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






37. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






38. How much activity can a website handle - can it handle times of large visits






39. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






40. A means of communication






41. The electronic/online activity of prospects






42. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






43. The hardware systems on which the game is played






44. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






45. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






46. Software that is routinely updated like an app






47. Content that will entertain






48. Media for which you assessed monetary fees






49. Content written with the intent to be helpful to target audience






50. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it