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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Means of communication that can reach a large number of individuals






2. The ability to freely interact with other people and companies; open access to venues that allow users to share content






3. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






4. Website measurement that records unique IP addresses as individual visitors.






5. Occurs when people follow the behaviors of others






6. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






7. Performative in that the player chooses an action that the game executes






8. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






9. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






10. Media channels beyond the control of the company (word of mouth)






11. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






12. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






13. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






14. Attention - Interest - Desire - and Action






15. Crosses the boundaries of mass and personal media






16. Host content but also typically feature video - photo etc. other than text






17. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






18. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






19. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






20. The process by which display ads get placed on websites.






21. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






22. Save your bookmarks online so they are always available wherever you have online access






23. Within each medium - marketers can choose these specifically to place a message






24. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






25. Those others view as knowledgeable sources of information






26. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






27. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






28. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






29. The use of a digital brand name by someone who does not have legit claim to the name






30. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






31. Content that refutes an accepted belief






32. Sets of labels (tags) individuals choose in a way that makes sense to them






33. Media channels the brand controls






34. Anything that involves delivering hosted services online






35. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






36. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






37. A link to your website from a different website.






38. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






39. The interface that allows one computer system or application to communicate and exchange data with another.






40. Online word of mouth and very strong influence on consumer decision making






41. A web-based tool or desktop application that collects syndicated content.






42. Require a great time investment are highly immersive and demand advance skill






43. Consumers are happy/ unhappy posting about you with reviews of anysort






44. The value added for all users by each individual user






45. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






46. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






47. Change in beliefs or actions as a reaction to group pressure (real or imagined)






48. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






49. Belief that when a lot of people select one option then it must be the right option






50. Content that offers a claim about something of interest