Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Handle: your user name in a social community






2. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






3. Authority building content seminal pieces of work that shape the way people think






4. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






5. Selling an additional category of products/solutions as a result of a customer's original purchase.






6. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






7. How much activity can a website handle - can it handle times of large visits






8. The use of a digital brand name by someone who does not have legit claim to the name






9. Typically educational content that readers use over time - save and share






10. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






11. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






12. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






13. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






14. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






15. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






16. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






17. The visual nature of the game such as science fiction - fantasy horror and retro






18. Careful crafting of a title that markets the content






19. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






20. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






21. May include text graphics video and sound but on a website






22. Google's pay-per-click advertiser program.






23. The visible - clickable text in a hyperlink typically used to indicate subject matter.






24. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






25. Paying to acquire leads from an outside party at a set rate or amount per lead.






26. Information that people copy from other sources






27. Automated software that combs through web sites to index web pages for search engines.






28. The ability to attribute prospect behavior to the media that triggered the response.






29. The means by which files are transferred from your computer directly to your website.






30. Share and promote online news






31. Persuades with the opinion or recommendation of an expert in the field






32. Channels capable of two way communication on a small scale






33. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






34. When an advertiser pays for their online ad based on the number of views.






35. The interface that allows one computer system or application to communicate and exchange data with another.






36. A link to your website from a different website.






37. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






38. The coding language used to create and link together documents and files on the internet.






39. Original cntent that positions the sponsoring entity as a authority






40. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






41. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






42. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






43. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






44. A means of communication






45. The way the game world is experienced






46. Change in beliefs or actions as a reaction to group pressure (real or imagined)






47. Those others view as knowledgeable sources of information






48. Performative in that the player chooses an action that the game executes






49. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






50. Content that offers a claim about something of interest