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Test your basic knowledge |
Important Digital Marketing Vocab
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Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Interstitial Ads
Data Hygiene
Hover/Floating Ads
Synchronous interactions
2. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Reputation capital
Bases of social power
Media Sharing sites
Digital Body Language
3. Careful crafting of a title that markets the content
Network effect
Aggregation
Title linkbaiting
API (Application Programming Interface)
4. The electronic/online activity of prospects
Social communities
URL Tracking
Social media
Digital Body Language
5. Within each medium - marketers can choose these specifically to place a message
Social proof
Adsense
Vehicles
Social capital
6. A web-based tool or desktop application that collects syndicated content.
Anchor Text
Action games
Aggregator
Expandable Ads
7. Person who is frequently able to influence others
Opinion leader
Social games
URL Tracking
Casual games
8. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Pay-Per-Lead
Contrary hook
Other referral tools
Aggregation
9. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Pay-Per-Inclusion
Conformity
Reputation capital
Reputation economy
10. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Mass media
Social communities
Media Sharing sites
ASP (Active Server Pages):
11. Save your bookmarks online so they are always available wherever you have online access
Unique Visitor
Media
Social bookmarking sites
Interstitial Ads
12. Performative in that the player chooses an action that the game executes
AJAX (Asynchronous Java Script and XML)
Steps in a shopping decision
Other referral tools
Action games
13. Consumers are happy/ unhappy posting about you with reviews of anysort
Response Attribution
Taxonomies
Reputation economy
Pillar content
14. The means by which files are transferred from your computer directly to your website.
Social communities
Spider
FTP (file transfer protocol)
Conversion
15. The shortcuts our brains take when we process information
Social networking sites
Data Hygiene
Cognitive bias
Other referral tools
16. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Benefits of engaging with your customers through online social channels
Advergaming
Folksonomies
Black Hat SEO
17. When an advertiser pays for their online ad based on the number of views.
Forums
Reviews
Pay-Per-Impression
Vehicles
18. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Mode
Stenography
RSS (Really Simple Syndication)
Social networking sites
19. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
In game immersive advertising
HTML (HyperText Markup Language)
Stenography
Adwords
20. Google's pay-per-click advertiser program.
Search Engine Optimization (SEO)
Adwords
Reach
Affinity
21. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Direct Response
AJAX (Asynchronous Java Script and XML)
Action games
In-game advertising
22. The RSS or Atom feeds used by news aggregators.
RSS (Really Simple Syndication)
Feed
Skyscraper
Pillar content
23. Those others view as knowledgeable sources of information
In-game advertising
Power users
Resource hook
Social media
24. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
AIDA
Forums
Social ads
Owned media
25. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Meta Tag
Cognitive bias
Rich-Media
Skyscraper
26. Online word of mouth and very strong influence on consumer decision making
Humor hook
Word of mouse
Social bookmarking sites
Title linkbaiting
27. Attention - Interest - Desire - and Action
Product placement
Dynamic Content
Split-Run
AIDA
28. Content that will entertain
Spider
Impression:
Landing Page
Humor hook
29. Interactive social system that is available to users 24/7
Site stickiness
Social games
Marketing Qualified Lead (MQL)
Web 2.0
30. Occurs when people follow the behaviors of others
Mass media
Aggregator
Unique Visitor
Herding behavior
31. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Scalability
Strategy games
URL Tracking
When we are more likely to conform
32. Attempt to depict real world sitiuations
Simulation games
Network effect
Meme
Cost Per Thousand (CPM)
33. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Digital Body Language
Asynchronous interactions
Meme
HTML (HyperText Markup Language)
34. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Exit Traffic
Site stickiness
Social networking sites
Pay-Per-Inclusion
35. This ad buying option places an ad at various places on one website.
Affinity
Social news communities
Meta Tag
ROS (Run of Site)
36. Require a great time investment are highly immersive and demand advance skill
Herding behavior
Opinion leader
Core games
Social news communities
37. Automated software that combs through web sites to index web pages for search engines.
Interstitial Ads
Data Hygiene
Web 2.0
Spider
38. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Landing Page
Site stickiness
Affinity
Alternate reality game
39. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Alternate reality game
Conformity
Authority
Buying Cycle
40. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Ratings
Cognitive bias
Above The Fold
Pillar content
41. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Reviews
Paid media
Search Engine Optimization (SEO)
EPV (Earnings Per Visitor)
42. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Level of participation
Your social brand
Social networking sites
43. Belief that when a lot of people select one option then it must be the right option
Social proof
Culture of participation
URL Tracking
Interstitial Ads
44. Channels capable of two way communication on a small scale
Black Hat SEO
Conversion
Personal media
Adwords
45. This ad buying option places ads on several networked websites.
RON (Run of Network)
Profiling
Resource hook
Social bookmarking sites
46. Media channels the brand controls
EPV (Earnings Per Visitor)
In game immersive advertising
Social ads
Owned media
47. Cost of advertising based on the number of clicks received.
API (Application Programming Interface)
Search Engine Marketing (SEM)
Opinion leader
Cost Per Click (CPC)
48. Occur in real time
Personal media
Synchronous interactions
Ratings
Title linkbaiting
49. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Platforms
Reputation capital
Wikis
50. Typically educational content that readers use over time - save and share
Data Hygiene
Opinion leader
Pillar content
Power users
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