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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Scores that people acting in the role of critics assign to something as an indicator






2. A web-based tool or desktop application that collects syndicated content.






3. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






4. Those that involve expert play to organize and value variables in the game system






5. The way the game world is experienced






6. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






7. This ad buying option places an ad at various places on one website.






8. The visual nature of the game such as science fiction - fantasy horror and retro






9. Paying to acquire leads from an outside party at a set rate or amount per lead.






10. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






11. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






12. The term used when people have clicked on or viewed a web page.






13. Save your bookmarks online so they are always available wherever you have online access






14. Refers to the process social media users undergo to categorize content according to their own folksonomy






15. Online word of mouth and very strong influence on consumer decision making






16. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






17. Careful crafting of a title that markets the content






18. Occur in real time






19. Websites that host regularly updated content






20. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






21. Google's pay-per-click advertiser program.






22. Acronym representing a way to create real-time Web applications.






23. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






24. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






25. Within each medium - marketers can choose these specifically to place a message






26. Typically educational content that readers use over time - save and share






27. The ability to attribute prospect behavior to the media that triggered the response.






28. Method of game play:






29. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






30. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






31. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






32. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






33. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






34. The interface that allows one computer system or application to communicate and exchange data with another.






35. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






36. Software that is routinely updated like an app






37. The ability to freely interact with other people and companies; open access to venues that allow users to share content






38. The shortcuts our brains take when we process information






39. Uses software to fine tune the offer and build intimacy with the customer






40. The degree to which the data in a database is accurate and consistent according to a data model and data type.






41. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






42. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






43. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






44. Person who is frequently able to influence others






45. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






46. Classifications that experts create






47. Refers to situations where consumers interact with others during a shopping event






48. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






49. Occurs when people follow the behaviors of others






50. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.







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