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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






2. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






3. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






4. Media channels the brand controls






5. The ability to freely interact with other people and companies; open access to venues that allow users to share content






6. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






7. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






8. The ability to attribute prospect behavior to the media that triggered the response.






9. The process by which display ads get placed on websites.






10. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






11. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






12. Refers to the process social media users undergo to categorize content according to their own folksonomy






13. The coding language used to create and link together documents and files on the internet.






14. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






15. Selling an additional category of products/solutions as a result of a customer's original purchase.






16. Acronym representing a way to create real-time Web applications.






17. Problem recognition - info search - alternative eval - purchase - post purchase eval






18. Attempt to depict real world sitiuations






19. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






20. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






21. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






22. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






23. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






24. Typically educational content that readers use over time - save and share






25. Constantly wired in the network - always online






26. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






27. Those that involve expert play to organize and value variables in the game system






28. Careful crafting of a title that markets the content






29. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






30. How much activity can a website handle - can it handle times of large visits






31. The degree to which the data in a database is accurate and consistent according to a data model and data type.






32. Original cntent that positions the sponsoring entity as a authority






33. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






34. This ad buying option places an ad at various places on one website.






35. Placement of a branded item in an entertainment property such as a television program - movie - or game.






36. Within each medium - marketers can choose these specifically to place a message






37. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






38. May include text graphics video and sound but on a website






39. Avg number of times someone is exposed to your message






40. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






41. Content that refutes an accepted belief






42. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






43. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






44. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






45. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






46. Those others view as knowledgeable sources of information






47. Occur in real time






48. The visual nature of the game such as science fiction - fantasy horror and retro






49. Interactive social system that is available to users 24/7






50. The exposure of a clickable ad on a website to one individual person.







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