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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






2. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






3. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






4. Content that will entertain






5. A link that leads people to a different website from the one they are visiting.






6. Automated software that combs through web sites to index web pages for search engines.






7. The use of a digital brand name by someone who does not have legit claim to the name






8. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






9. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






10. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






11. Media channels the brand controls






12. Oldest venue of social media that are ineractive versions of community bulletin boards






13. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






14. Information that people copy from other sources






15. Typically educational content that readers use over time - save and share






16. The ability to attribute prospect behavior to the media that triggered the response.






17. The value added for all users by each individual user






18. The coding language used to create and link together documents and files on the internet.






19. Content that promises something for free






20. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






21. Online word of mouth and very strong influence on consumer decision making






22. Interactive social system that is available to users 24/7






23. Consumers are happy/ unhappy posting about you with reviews of anysort






24. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






25. Attention - Interest - Desire - and Action






26. Those that involve expert play to organize and value variables in the game system






27. Media channels beyond the control of the company (word of mouth)






28. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






29. Person who is frequently able to influence others






30. The term used when people have clicked on or viewed a web page.






31. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






32. Sites with aid in the dissemination of content to an audience:






33. The interface that allows one computer system or application to communicate and exchange data with another.






34. Performative in that the player chooses an action that the game executes






35. Method of game play:






36. Placement of a branded item in an entertainment property such as a television program - movie - or game.






37. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






38. Sets of labels (tags) individuals choose in a way that makes sense to them






39. The shortcuts our brains take when we process information






40. The exposure of a clickable ad on a website to one individual person.






41. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






42. Paying to acquire leads from an outside party at a set rate or amount per lead.






43. The visual nature of the game such as science fiction - fantasy horror and retro






44. Within each medium - marketers can choose these specifically to place a message






45. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






46. The ability to freely interact with other people and companies; open access to venues that allow users to share content






47. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






48. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






49. Channels capable of two way communication on a small scale






50. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.