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Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Medium (or channel)
ASP (Active Server Pages):
Pay-Per-Click
Unique Visitor
2. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Cloud computing
Title linkbaiting
Advergaming
Adwords
3. Assessments with detailed comments about the object in question
In game immersive advertising
Cross Selling
Profiling
Reviews
4. Number of people exposed to your message
Reach
Role of social media in the consumer purchase process
Contrary hook
Giveaway hook
5. Persuades with the opinion or recommendation of an expert in the field
Media Sharing sites
Authority
Level of participation
Tagging
6. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Anchor Text
Expandable Ads
Mode
In game immersive advertising
7. The ability to attribute prospect behavior to the media that triggered the response.
Giveaway hook
Response Attribution
Tags
Reviews
8. Content that will entertain
Demographics
Different forms of social media
Humor hook
Personal media
9. A link to your website from a different website.
Inbound Link
Blogs
Social networking sites
Platforms
10. Content that refutes an accepted belief
Contrary hook
Level of participation
Flagship content
Folksonomies
11. Content written with the intent to be helpful to target audience
Ad Tracking
Owned media
Resource hook
Taxonomies
12. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Spider
Role of social media in the consumer purchase process
Churn Rate
Product placement
13. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
Unique Visitor
Inbound Link
Reputation economy
14. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
AIDA
Split-Run
Benefits of engaging with your customers through online social channels
Cookie
15. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Contrary hook
Conversion
Conformity
Network effect
16. Content that promises something for free
Giveaway hook
Contrary hook
Blogs
Hover/Floating Ads
17. Careful crafting of a title that markets the content
Digital native
Title linkbaiting
Ad Serving
Casual games
18. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Word of mouse
Social shopping
Strategy games
CGI (Common Gateway Interface)
19. Media channels beyond the control of the company (word of mouth)
Social customer relationship management (crm)
Earned media
Click-Through-Rate (CTR)
Conformity
20. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Forums
Stenography
Title linkbaiting
Ad Tracking
21. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
Reputation economy
Ad Serving
URL Tracking
22. Anything that involves delivering hosted services online
Cookie
Social Publishing
Cloud computing
Buying Cycle
23. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Social ads
Social Publishing
Different forms of social media
Search Engine Optimization (SEO)
24. Website measurement that records unique IP addresses as individual visitors.
Dynamic Content
Unique Visitor
Direct Response
HTML (HyperText Markup Language)
25. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
EPV (Earnings Per Visitor)
Black Hat SEO
Adwords
Media Sharing sites
26. The electronic/online activity of prospects
Cookie
Your social brand
Asynchronous interactions
Digital Body Language
27. Information that people copy from other sources
Filler content
Contrary hook
Authority
Response Attribution
28. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Marketing Qualified Lead (MQL)
In game immersive advertising
Power users
29. Selling an additional category of products/solutions as a result of a customer's original purchase.
Humor hook
Steps in a shopping decision
Frequency
Cross Selling
30. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Network effect
Search Engine Marketing (SEM)
Synchronous interactions
Online Ads/Banner Ads
31. Belief that when a lot of people select one option then it must be the right option
Social proof
Interstitial Ads
Platforms
Online Ads/Banner Ads
32. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Data Hygiene
Skyscraper
Direct Response
Pay-Per-Click
33. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
URL Tracking
Search Engine Optimization (SEO)
In-game advertising
Role of social media in the consumer purchase process
34. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Authority
Organic Search
Adsense
RSS (Really Simple Syndication)
35. Typically educational content that readers use over time - save and share
Pillar content
ASP (Active Server Pages):
Reputation capital
Cost Per Thousand (CPM)
36. The value added for all users by each individual user
Wikis
Network effect
AIDA
Other referral tools
37. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Media
Reputation capital
Level of participation
Data Hygiene
38. The way the game world is experienced
Organic Search
Mode
ROS (Run of Site)
Expandable Ads
39. Performative in that the player chooses an action that the game executes
Action games
Milieu
Hover/Floating Ads
Ratings
40. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Hover/Floating Ads
Mode
Social media
Expandable Ads
41. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Platforms
Page View
Black Hat SEO
EPV (Earnings Per Visitor)
42. Constantly wired in the network - always online
Page View
Platforms
Digital native
Benefits of engaging with your customers through online social channels
43. Paying to acquire leads from an outside party at a set rate or amount per lead.
Contrary hook
AJAX (Asynchronous Java Script and XML)
Rich-Media
Pay-Per-Lead
44. Content that offers a claim about something of interest
Media Sharing sites
Site stickiness
Cloud computing
Research hook
45. Oldest venue of social media that are ineractive versions of community bulletin boards
Dynamic Content
Social proof
Site stickiness
Forums
46. Means of communication that can reach a large number of individuals
Mass media
Pay-Per-Click
ROS (Run of Site)
Affinity
47. Occurs when people follow the behaviors of others
Affinity
Paid media
Herding behavior
Social games
48. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Medium (or channel)
Conformity
Social media
Bases of social power
49. Save your bookmarks online so they are always available wherever you have online access
Social bookmarking sites
RSS (Really Simple Syndication)
CGI (Common Gateway Interface)
Landing Page
50. Google's pay-per-click advertiser program.
Adwords
Tags
Taxonomies
Anchor Text
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