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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






2. Share and promote online news






3. Information that people copy from other sources






4. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






5. Attempt to depict real world sitiuations






6. Content written with the intent to be helpful to target audience






7. Automated software that combs through web sites to index web pages for search engines.






8. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






9. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






10. The use of a digital brand name by someone who does not have legit claim to the name






11. Change in beliefs or actions as a reaction to group pressure (real or imagined)






12. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






13. Consumers are happy/ unhappy posting about you with reviews of anysort






14. Channels capable of two way communication on a small scale






15. Anything that involves delivering hosted services online






16. Online word of mouth and very strong influence on consumer decision making






17. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






18. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






19. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






20. Oldest venue of social media that are ineractive versions of community bulletin boards






21. Paying to acquire leads from an outside party at a set rate or amount per lead.






22. The term used when people have clicked on or viewed a web page.






23. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






24. Content that promises something for free






25. A web-based tool or desktop application that collects syndicated content.






26. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






27. The hardware systems on which the game is played






28. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






29. The electronic/online activity of prospects






30. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






31. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






32. Constantly wired in the network - always online






33. Uses software to fine tune the offer and build intimacy with the customer






34. Host content but also typically feature video - photo etc. other than text






35. Save your bookmarks online so they are always available wherever you have online access






36. Belief that when a lot of people select one option then it must be the right option






37. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






38. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






39. Number of people exposed to your message






40. Those that involve expert play to organize and value variables in the game system






41. The ability to freely interact with other people and companies; open access to venues that allow users to share content






42. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






43. Accumulated resources whose value flows to people as a result of their access to others






44. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






45. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






46. Acronym representing a way to create real-time Web applications.






47. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






48. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






49. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






50. Games in which the players play a character role with the goal of completing a mission