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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - and Action






2. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






3. The term used when people have clicked on or viewed a web page.






4. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






5. Acronym representing a way to create real-time Web applications.






6. Crosses the boundaries of mass and personal media






7. The exposure of a clickable ad on a website to one individual person.






8. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






9. Automated software that combs through web sites to index web pages for search engines.






10. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






11. Scores that people acting in the role of critics assign to something as an indicator






12. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






13. The degree to which the data in a database is accurate and consistent according to a data model and data type.






14. Classifications that experts create






15. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






16. Media for which you assessed monetary fees






17. Host content but also typically feature video - photo etc. other than text






18. Attempt to depict real world sitiuations






19. When an advertiser pays for their online ad based on the number of views.






20. Interactive social system that is available to users 24/7






21. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






22. Refers to situations where consumers interact with others during a shopping event






23. The visible - clickable text in a hyperlink typically used to indicate subject matter.






24. The hardware systems on which the game is played






25. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






26. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






27. Information that people copy from other sources






28. Ads that appear between web pages (before the browser displays a new page).






29. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






30. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






31. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






32. Assessments with detailed comments about the object in question






33. Belief that when a lot of people select one option then it must be the right option






34. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






35. Careful crafting of a title that markets the content






36. Uses software to fine tune the offer and build intimacy with the customer






37. The coding language used to create and link together documents and files on the internet.






38. Original cntent that positions the sponsoring entity as a authority






39. The way the game world is experienced






40. Media channels beyond the control of the company (word of mouth)






41. Person who is frequently able to influence others






42. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






43. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






44. The ability to attribute prospect behavior to the media that triggered the response.






45. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






46. Accumulated resources whose value flows to people as a result of their access to others






47. Websites that host regularly updated content






48. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






49. Content that refutes an accepted belief






50. Media channels the brand controls