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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Authority building content seminal pieces of work that shape the way people think
Flagship content
Asynchronous interactions
Digital Body Language
Marketing Qualified Lead (MQL)
2. Games in which the players play a character role with the goal of completing a mission
Role playing games
Page View
Social communities
Social bookmarking sites
3. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Humor hook
Role playing games
Cost Per Click (CPC)
CGI (Common Gateway Interface)
4. Do not require all participants to immediately respond
Unique Visitor
Buying Cycle
Mass media
Asynchronous interactions
5. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Flagship content
Conversion
Cost Per Action (CPA)
Bases of social power
6. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social games
Black Hat SEO
Media Sharing sites
Landing Page
7. Media for which you assessed monetary fees
ASP (Active Server Pages):
Personal media
Paid media
Owned media
8. Channels capable of two way communication on a small scale
Social media
Personal media
Social networking sites
RON (Run of Network)
9. Means of communication that can reach a large number of individuals
Mass media
Role of social media in the consumer purchase process
Recommendations and referrals
Inbound Link
10. Crosses the boundaries of mass and personal media
Stenography
Social media
Search Engine Marketing (SEM)
Pay-Per-Lead
11. The interface that allows one computer system or application to communicate and exchange data with another.
Tagging
API (Application Programming Interface)
Role playing games
Cross Selling
12. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Social communities
Web 2.0
Aggregator
Pay-Per-Click
13. Interactive social system that is available to users 24/7
Web 2.0
Earned media
Casual games
Cookie
14. Refers to the process social media users undergo to categorize content according to their own folksonomy
Tagging
Strategy games
Above The Fold
Conversion
15. Original cntent that positions the sponsoring entity as a authority
Best practices to leverage social reviews and ratings
Core games
Authority building content
Data Hygiene
16. The means by which files are transferred from your computer directly to your website.
Social ads
Handle squatting
FTP (file transfer protocol)
Level of participation
17. Refers to situations where consumers interact with others during a shopping event
Reputation economy
Vehicles
Reviews
Social shopping
18. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Role playing games
Medium (or channel)
Social networking sites
Tags
19. Software that is routinely updated like an app
Digital native
Tagging
Mass media
Perpetual beta
20. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Demographics
Wikis
Cognitive bias
Tagging
21. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Product placement
Rich-Media
Handle squatting
Role of social media in the consumer purchase process
22. The electronic/online activity of prospects
Pay-Per-Inclusion
Blogs
Social proof
Digital Body Language
23. The use of a digital brand name by someone who does not have legit claim to the name
Search Engine Marketing (SEM)
Handle squatting
Cost Per Action (CPA)
Above The Fold
24. Accumulated resources whose value flows to people as a result of their access to others
Pay-Per-Click
Search Engine Marketing (SEM)
Unique Visitor
Social capital
25. Information that people copy from other sources
Pay-Per-Lead
Other referral tools
Mode
Filler content
26. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Best practices to leverage social reviews and ratings
Dynamic Content
Buying Cycle
Social media
27. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Word of mouse
Your social brand
Search Engine Marketing (SEM)
Pay-Per-Inclusion
28. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Earned media
Bases of social power
Vehicles
Outbound Link
29. Those others view as knowledgeable sources of information
Power users
Ad Tracking
Reputation economy
Bases of social power
30. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
ROS (Run of Site)
Marketing Qualified Lead (MQL)
Share tools
Ad Tracking
31. Ability of a site to draw repeat visits and to keep people on a site
Rich-Media
Tags
Bases of social power
Site stickiness
32. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Conformity
Action games
Power users
Milieu
33. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
Handle squatting
Social Publishing
Organic Search
34. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Different forms of social media
Aggregator
Platforms
Cognitive bias
35. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Digital native
Cost Per Thousand (CPM)
RON (Run of Network)
Recommendations and referrals
36. The exposure of a clickable ad on a website to one individual person.
Medium (or channel)
Expandable Ads
Inbound Link
Impression:
37. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Social Publishing
Interstitial Ads
Expandable Ads
Pay-Per-Lead
38. Within each medium - marketers can choose these specifically to place a message
Rich-Media
Pay-Per-Impression
Contrary hook
Vehicles
39. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Casual games
In game immersive advertising
Bases of social power
Milieu
40. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Reviews
Profiling
Asynchronous interactions
Adsense
41. Method of game play:
Genre
Bases of social power
Conversion
Social customer relationship management (crm)
42. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Product placement
Recommendations and referrals
Platforms
Above The Fold
43. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Outbound Link
Skyscraper
Social capital
Conformity
44. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Cost Per Click (CPC)
Meta Tag
Level of participation
Organic Search
45. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Humor hook
Core games
Advergaming
ROS (Run of Site)
46. Anything that involves delivering hosted services online
Click-Through-Rate (CTR)
Cloud computing
Culture of participation
Site stickiness
47. Selling an additional category of products/solutions as a result of a customer's original purchase.
Cross Selling
Social Publishing
Meta Tag
Click-Through-Rate (CTR)
48. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Simulation games
Scalability
Authority
When we are more likely to conform
49. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Social Media Marketing
Pillar content
Data Hygiene
Dynamic Content
50. Content that refutes an accepted belief
Expandable Ads
Hover/Floating Ads
AIDA
Contrary hook