Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






2. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






3. The visual nature of the game such as science fiction - fantasy horror and retro






4. When an advertiser pays for their online ad based on the number of views.






5. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






6. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






7. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






8. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






9. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






10. Within each medium - marketers can choose these specifically to place a message






11. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






12. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






13. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






14. Sets of labels (tags) individuals choose in a way that makes sense to them






15. The value added for all users by each individual user






16. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






17. Authority building content seminal pieces of work that shape the way people think






18. The degree to which the data in a database is accurate and consistent according to a data model and data type.






19. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






20. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






21. Attention - Interest - Desire - and Action






22. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






23. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






24. Refers to situations where consumers interact with others during a shopping event






25. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






26. The RSS or Atom feeds used by news aggregators.






27. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






28. Media channels the brand controls






29. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






30. Classifications that experts create






31. Automated software that combs through web sites to index web pages for search engines.






32. The shortcuts our brains take when we process information






33. The use of a digital brand name by someone who does not have legit claim to the name






34. The coding language used to create and link together documents and files on the internet.






35. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






36. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






37. Ability of a site to draw repeat visits and to keep people on a site






38. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






39. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






40. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






41. The way the game world is experienced






42. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






43. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






44. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






45. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






46. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






47. Website measurement that records unique IP addresses as individual visitors.






48. Uses software to fine tune the offer and build intimacy with the customer






49. This ad buying option places ads on several networked websites.






50. Occurs when people follow the behaviors of others