Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Change in beliefs or actions as a reaction to group pressure (real or imagined)






2. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






3. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






4. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






5. Performative in that the player chooses an action that the game executes






6. Selling an additional category of products/solutions as a result of a customer's original purchase.






7. Do not require all participants to immediately respond






8. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






9. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






10. Acronym representing a way to create real-time Web applications.






11. Software that is routinely updated like an app






12. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






13. Those that involve expert play to organize and value variables in the game system






14. The degree to which the data in a database is accurate and consistent according to a data model and data type.






15. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






16. Constantly wired in the network - always online






17. This ad buying option places ads on several networked websites.






18. Person who is frequently able to influence others






19. Number of people exposed to your message






20. The coding language used to create and link together documents and files on the internet.






21. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






22. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






23. How much activity can a website handle - can it handle times of large visits






24. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






25. Websites that host regularly updated content






26. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






27. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






28. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






29. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






30. The exposure of a clickable ad on a website to one individual person.






31. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






32. Interactive social system that is available to users 24/7






33. Careful crafting of a title that markets the content






34. Anything that involves delivering hosted services online






35. Scores that people acting in the role of critics assign to something as an indicator






36. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






37. The ability to freely interact with other people and companies; open access to venues that allow users to share content






38. The means by which files are transferred from your computer directly to your website.






39. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






40. Problem recognition - info search - alternative eval - purchase - post purchase eval






41. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






42. Channels capable of two way communication on a small scale






43. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






44. Content that promises something for free






45. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






46. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






47. Authority building content seminal pieces of work that shape the way people think






48. The process by which display ads get placed on websites.






49. Sites with aid in the dissemination of content to an audience:






50. Persuades with the opinion or recommendation of an expert in the field