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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Conformity
Authority building content
Folksonomies
RSS (Really Simple Syndication)
2. Occurs when people follow the behaviors of others
Ad Tracking
Ratings
Herding behavior
Vehicles
3. Attempt to depict real world sitiuations
Simulation games
Dynamic Content
Title linkbaiting
Wikis
4. Selling an additional category of products/solutions as a result of a customer's original purchase.
When we are more likely to conform
Data Hygiene
Direct Response
Cross Selling
5. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Reputation capital
Recommendations and referrals
Social media
Conversion
6. Cost of advertising based on the number of clicks received.
Cost Per Click (CPC)
Best practices to leverage social reviews and ratings
Cost Per Action (CPA)
Social Media Marketing
7. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Social ads
Wikis
Filler content
Authority
8. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
RSS (Really Simple Syndication)
Role playing games
Expandable Ads
Social Commerce
9. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Authority
Perpetual beta
Social ads
Reputation economy
10. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
ASP (Active Server Pages):
Social networking sites
Outbound Link
Handle squatting
11. Method of game play:
Genre
Aggregator
Conformity
Milieu
12. Content that promises something for free
Mass media
Inbound Link
Giveaway hook
Medium (or channel)
13. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Cookie
Social communities
Aggregation
Share tools
14. Ads that appear between web pages (before the browser displays a new page).
Authority
Filler content
Interstitial Ads
Aggregation
15. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Exit Traffic
Meta Tag
Cross Selling
Cookie
16. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social games
Site stickiness
Research hook
Handle squatting
17. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Social proof
Dynamic Content
Synchronous interactions
Pay-Per-Click
18. Within each medium - marketers can choose these specifically to place a message
Vehicles
Pay-Per-Inclusion
Giveaway hook
Social media
19. Share and promote online news
Synchronous interactions
Social media
Social news communities
Meme
20. Problem recognition - info search - alternative eval - purchase - post purchase eval
Share tools
Alternate reality game
Steps in a shopping decision
Spider
21. The means by which files are transferred from your computer directly to your website.
Core games
FTP (file transfer protocol)
Action games
Benefits of engaging with your customers through online social channels
22. May include text graphics video and sound but on a website
Conformity
Display ads
Ad Tracking
Aggregation
23. Ability of a site to draw repeat visits and to keep people on a site
Social shopping
In-game advertising
Level of participation
Site stickiness
24. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Mass media
Social Media Marketing
Black Hat SEO
Network effect
25. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Black Hat SEO
Bases of social power
Web 2.0
Giveaway hook
26. Original cntent that positions the sponsoring entity as a authority
Tagging
Authority building content
Landing Page
Marketing Qualified Lead (MQL)
27. Uses software to fine tune the offer and build intimacy with the customer
Marketing Qualified Lead (MQL)
Social games
Personal media
Social customer relationship management (crm)
28. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Mode
Data Hygiene
Medium (or channel)
Churn Rate
29. Media channels beyond the control of the company (word of mouth)
Scalability
AIDA
Earned media
Adsense
30. Sets of labels (tags) individuals choose in a way that makes sense to them
Other referral tools
Pay-Per-Click
ROS (Run of Site)
Folksonomies
31. Do not require all participants to immediately respond
Asynchronous interactions
Search Engine Optimization (SEO)
Meme
Scalability
32. Handle: your user name in a social community
Herding behavior
Social Publishing
Level of participation
Your social brand
33. Classifications that experts create
Pay-Per-Inclusion
Meta Tag
Taxonomies
Expandable Ads
34. The coding language used to create and link together documents and files on the internet.
Paid media
Social Media Marketing
HTML (HyperText Markup Language)
Feed
35. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Dynamic Content
Digital Body Language
Demographics
URL Tracking
36. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Cloud computing
Mass media
Social shopping
Search Engine Optimization (SEO)
37. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Stenography
Level of participation
Digital native
Landing Page
38. A link that leads people to a different website from the one they are visiting.
Outbound Link
Social shopping
Synchronous interactions
Social proof
39. The way the game world is experienced
Medium (or channel)
Authority building content
Mode
Best practices to leverage social reviews and ratings
40. Content written with the intent to be helpful to target audience
Resource hook
Ad Serving
Meta Tag
Above The Fold
41. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social proof
Expandable Ads
URL Tracking
Social news communities
42. A web-based tool or desktop application that collects syndicated content.
Aggregator
Churn Rate
Cost Per Click (CPC)
Tagging
43. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Adsense
Anchor Text
Action games
Network effect
44. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Media Sharing sites
Cost Per Action (CPA)
Steps in a shopping decision
Ad Tracking
45. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Social capital
Wikis
Owned media
Advergaming
46. Content that refutes an accepted belief
Folksonomies
URL Tracking
Different forms of social media
Contrary hook
47. The RSS or Atom feeds used by news aggregators.
Search Engine Optimization (SEO)
Tags
Meme
Feed
48. Require a great time investment are highly immersive and demand advance skill
Core games
Digital Body Language
Reputation capital
Social networking sites
49. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Medium (or channel)
Online Ads/Banner Ads
Casual games
In game immersive advertising
50. Refers to the process social media users undergo to categorize content according to their own folksonomy
API (Application Programming Interface)
Rich-Media
Spider
Tagging