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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The way the game world is experienced






2. The electronic/online activity of prospects






3. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






4. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






5. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






6. Anything that involves delivering hosted services online






7. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






8. Refers to situations where consumers interact with others during a shopping event






9. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






10. Oldest venue of social media that are ineractive versions of community bulletin boards






11. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






12. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






13. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






14. Occurs when people follow the behaviors of others






15. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






16. The value added for all users by each individual user






17. Scores that people acting in the role of critics assign to something as an indicator






18. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






19. Selling an additional category of products/solutions as a result of a customer's original purchase.






20. How much activity can a website handle - can it handle times of large visits






21. Consumers are happy/ unhappy posting about you with reviews of anysort






22. Classifications that experts create






23. Media channels the brand controls






24. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






25. Save your bookmarks online so they are always available wherever you have online access






26. Host content but also typically feature video - photo etc. other than text






27. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






28. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






29. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






30. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






31. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






32. Acronym representing a way to create real-time Web applications.






33. Means of communication that can reach a large number of individuals






34. Interactive social system that is available to users 24/7






35. The shortcuts our brains take when we process information






36. Typically educational content that readers use over time - save and share






37. Change in beliefs or actions as a reaction to group pressure (real or imagined)






38. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






39. Problem recognition - info search - alternative eval - purchase - post purchase eval






40. Ads that appear between web pages (before the browser displays a new page).






41. Channels capable of two way communication on a small scale






42. Sets of labels (tags) individuals choose in a way that makes sense to them






43. Website measurement that records unique IP addresses as individual visitors.






44. The ability to attribute prospect behavior to the media that triggered the response.






45. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






46. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






47. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






48. Person who is frequently able to influence others






49. Websites that host regularly updated content






50. Content that offers a claim about something of interest