SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Inbound Link
Paid media
Anchor Text
Reach
2. The ability to attribute prospect behavior to the media that triggered the response.
Digital Body Language
Response Attribution
Different forms of social media
Blogs
3. Accumulated resources whose value flows to people as a result of their access to others
Bases of social power
Social capital
Meme
Site stickiness
4. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
RSS (Really Simple Syndication)
Social capital
Simulation games
Medium (or channel)
5. Content that offers a claim about something of interest
Steps in a shopping decision
Outbound Link
Research hook
Conversion
6. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Data Hygiene
Social bookmarking sites
In-game advertising
Role of social media in the consumer purchase process
7. Content that refutes an accepted belief
Search Engine Optimization (SEO)
Contrary hook
Cost Per Thousand (CPM)
Platforms
8. A link to your website from a different website.
Synchronous interactions
Blogs
Advergaming
Inbound Link
9. Person who is frequently able to influence others
ASP (Active Server Pages):
Outbound Link
Opinion leader
Split-Run
10. Anything that involves delivering hosted services online
Product placement
Handle squatting
Cloud computing
Ad Tracking
11. Online word of mouth and very strong influence on consumer decision making
Meta Tag
Stenography
Casual games
Word of mouse
12. Method of game play:
Benefits of engaging with your customers through online social channels
Genre
Ad Serving
FTP (file transfer protocol)
13. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Bases of social power
Pay-Per-Click
In game immersive advertising
Organic Search
14. A web-based tool or desktop application that collects syndicated content.
Share tools
Aggregator
Social bookmarking sites
Word of mouse
15. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
Click-Through-Rate (CTR)
Mass media
Other referral tools
16. Host content but also typically feature video - photo etc. other than text
Online Ads/Banner Ads
Pay-Per-Click
Asynchronous interactions
Media Sharing sites
17. The interface that allows one computer system or application to communicate and exchange data with another.
Power users
API (Application Programming Interface)
Filler content
Role playing games
18. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Recommendations and referrals
Reviews
Search Engine Optimization (SEO)
Filler content
19. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Ad Tracking
Social Media Marketing
Social capital
Cost Per Click (CPC)
20. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Giveaway hook
Cost Per Action (CPA)
Above The Fold
Asynchronous interactions
21. Selling an additional category of products/solutions as a result of a customer's original purchase.
Reputation economy
Earned media
Cross Selling
ROS (Run of Site)
22. Careful crafting of a title that markets the content
Interstitial Ads
Title linkbaiting
Scalability
Cognitive bias
23. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Landing Page
Cost Per Thousand (CPM)
Anchor Text
Best practices to leverage social reviews and ratings
24. Refers to situations where consumers interact with others during a shopping event
Pay-Per-Click
Social shopping
In game immersive advertising
Role playing games
25. Within each medium - marketers can choose these specifically to place a message
CGI (Common Gateway Interface)
Vehicles
Herding behavior
Hover/Floating Ads
26. Media channels beyond the control of the company (word of mouth)
Casual games
Earned media
Herding behavior
Online Ads/Banner Ads
27. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Cross Selling
Data Hygiene
Demographics
Other referral tools
28. How much activity can a website handle - can it handle times of large visits
In-game advertising
Network effect
Scalability
Milieu
29. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
URL Tracking
Cost Per Thousand (CPM)
Culture of participation
Social news communities
30. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Synchronous interactions
Meta Tag
Profiling
Scalability
31. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Benefits of engaging with your customers through online social channels
Profiling
Black Hat SEO
Tags
32. Automated software that combs through web sites to index web pages for search engines.
Herding behavior
Spider
AIDA
Meme
33. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Adsense
Role playing games
Cloud computing
Adwords
34. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social Media Marketing
Social networking sites
Product placement
Giveaway hook
35. Performative in that the player chooses an action that the game executes
Digital native
Action games
Impression:
Social networking sites
36. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
RSS (Really Simple Syndication)
Marketing Qualified Lead (MQL)
Role playing games
37. The visual nature of the game such as science fiction - fantasy horror and retro
ROS (Run of Site)
Pillar content
EPV (Earnings Per Visitor)
Milieu
38. Problem recognition - info search - alternative eval - purchase - post purchase eval
Steps in a shopping decision
FTP (file transfer protocol)
In-game advertising
Handle squatting
39. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Media Sharing sites
HTML (HyperText Markup Language)
Social networking sites
Authority building content
40. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Title linkbaiting
Aggregation
Site stickiness
Social customer relationship management (crm)
41. Acronym representing a way to create real-time Web applications.
Steps in a shopping decision
Social bookmarking sites
Contrary hook
AJAX (Asynchronous Java Script and XML)
42. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Rich-Media
Black Hat SEO
Search Engine Optimization (SEO)
In game immersive advertising
43. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Opinion leader
Bases of social power
Social Publishing
Page View
44. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Organic Search
Pay-Per-Click
Social proof
Social news communities
45. Do not require all participants to immediately respond
Medium (or channel)
Social media
Asynchronous interactions
Paid media
46. A means of communication
Media
Social communities
Social media
Alternate reality game
47. Oldest venue of social media that are ineractive versions of community bulletin boards
Tags
Role of social media in the consumer purchase process
Forums
AJAX (Asynchronous Java Script and XML)
48. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Pay-Per-Lead
Skyscraper
Cost Per Thousand (CPM)
RON (Run of Network)
49. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Benefits of engaging with your customers through online social channels
Social communities
RSS (Really Simple Syndication)
Social media
50. The term used when people have clicked on or viewed a web page.
Page View
Humor hook
Black Hat SEO
Cookie