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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






2. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






3. The exposure of a clickable ad on a website to one individual person.






4. Classifications that experts create






5. Refers to situations where consumers interact with others during a shopping event






6. Accumulated resources whose value flows to people as a result of their access to others






7. Games in which the players play a character role with the goal of completing a mission






8. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






9. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






10. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






11. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






12. The electronic/online activity of prospects






13. Ability of a site to draw repeat visits and to keep people on a site






14. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






15. Google's pay-per-click advertiser program.






16. Oldest venue of social media that are ineractive versions of community bulletin boards






17. Number of people exposed to your message






18. A means of communication






19. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






20. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






21. The hardware systems on which the game is played






22. The means by which files are transferred from your computer directly to your website.






23. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






24. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






25. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






26. Information that people copy from other sources






27. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






28. Attention - Interest - Desire - and Action






29. Placement of a branded item in an entertainment property such as a television program - movie - or game.






30. The ability to freely interact with other people and companies; open access to venues that allow users to share content






31. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






32. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






33. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






34. Sets of labels (tags) individuals choose in a way that makes sense to them






35. Those others view as knowledgeable sources of information






36. Typically educational content that readers use over time - save and share






37. The use of a digital brand name by someone who does not have legit claim to the name






38. Person who is frequently able to influence others






39. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






40. Authority building content seminal pieces of work that shape the way people think






41. This ad buying option places an ad at various places on one website.






42. The ability to attribute prospect behavior to the media that triggered the response.






43. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






44. Paying to acquire leads from an outside party at a set rate or amount per lead.






45. Automated software that combs through web sites to index web pages for search engines.






46. Sites with aid in the dissemination of content to an audience:






47. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






48. Method of game play:






49. Websites that host regularly updated content






50. The value added for all users by each individual user







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