Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






2. Within each medium - marketers can choose these specifically to place a message






3. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






4. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






5. Avg number of times someone is exposed to your message






6. Those that involve expert play to organize and value variables in the game system






7. Share and promote online news






8. The value added for all users by each individual user






9. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






10. Consumers are happy/ unhappy posting about you with reviews of anysort






11. Scores that people acting in the role of critics assign to something as an indicator






12. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






13. Interactive social system that is available to users 24/7






14. Number of people exposed to your message






15. Placement of a branded item in an entertainment property such as a television program - movie - or game.






16. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






17. Media for which you assessed monetary fees






18. The hardware systems on which the game is played






19. The term used when people have clicked on or viewed a web page.






20. Cost of advertising based on the number of clicks received.






21. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






22. Means of communication that can reach a large number of individuals






23. The ability to attribute prospect behavior to the media that triggered the response.






24. Channels capable of two way communication on a small scale






25. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






26. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






27. Save your bookmarks online so they are always available wherever you have online access






28. Media channels beyond the control of the company (word of mouth)






29. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






30. Refers to situations where consumers interact with others during a shopping event






31. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






32. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






33. Content written with the intent to be helpful to target audience






34. Acronym representing a way to create real-time Web applications.






35. Website measurement that records unique IP addresses as individual visitors.






36. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






37. The RSS or Atom feeds used by news aggregators.






38. Handle: your user name in a social community






39. The visual nature of the game such as science fiction - fantasy horror and retro






40. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






41. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






42. Careful crafting of a title that markets the content






43. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






44. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






45. Authority building content seminal pieces of work that shape the way people think






46. The visible - clickable text in a hyperlink typically used to indicate subject matter.






47. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






48. Crosses the boundaries of mass and personal media






49. Content that refutes an accepted belief






50. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow