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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Anchor Text
Social communities
Interstitial Ads
2. Anything that involves delivering hosted services online
Expandable Ads
Cloud computing
Social Media Marketing
Humor hook
3. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Churn Rate
Frequency
Humor hook
Social Media Marketing
4. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Social news communities
EPV (Earnings Per Visitor)
Unique Visitor
Stenography
5. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
When we are more likely to conform
AJAX (Asynchronous Java Script and XML)
EPV (Earnings Per Visitor)
6. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Cost Per Thousand (CPM)
Data Hygiene
Power users
Landing Page
7. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
Demographics
Action games
Culture of participation
8. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Role of social media in the consumer purchase process
Conversion
Search Engine Marketing (SEM)
Adwords
9. Ability of a site to draw repeat visits and to keep people on a site
Site stickiness
Search Engine Marketing (SEM)
Digital Body Language
Outbound Link
10. The visual nature of the game such as science fiction - fantasy horror and retro
Milieu
Inbound Link
Social media
In-game advertising
11. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Authority
Outbound Link
Different forms of social media
Recommendations and referrals
12. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Demographics
Direct Response
Mode
Social networking sites
13. Consumers are happy/ unhappy posting about you with reviews of anysort
Page View
Reputation economy
API (Application Programming Interface)
Online Ads/Banner Ads
14. Handle: your user name in a social community
Social proof
In game immersive advertising
Vehicles
Your social brand
15. Content that refutes an accepted belief
Social Publishing
Contrary hook
Media
Social Media Marketing
16. The hardware systems on which the game is played
Simulation games
Landing Page
Taxonomies
Platforms
17. The means by which files are transferred from your computer directly to your website.
Digital native
FTP (file transfer protocol)
Page View
Black Hat SEO
18. Cost of advertising based on the number of clicks received.
Black Hat SEO
Conformity
Cost Per Click (CPC)
Authority building content
19. Websites that host regularly updated content
Blogs
Role of social media in the consumer purchase process
Social media
Strategy games
20. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Aggregation
Unique Visitor
Web 2.0
Response Attribution
21. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Strategy games
Social media
Cost Per Thousand (CPM)
Spider
22. Channels capable of two way communication on a small scale
Personal media
Reach
Reputation economy
Buying Cycle
23. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Simulation games
Core games
In-game advertising
Role playing games
24. How much activity can a website handle - can it handle times of large visits
Role of social media in the consumer purchase process
Social capital
Reviews
Scalability
25. Belief that when a lot of people select one option then it must be the right option
AJAX (Asynchronous Java Script and XML)
Search Engine Optimization (SEO)
Social proof
Conversion
26. The electronic/online activity of prospects
ROS (Run of Site)
Platforms
Digital Body Language
Reviews
27. The value added for all users by each individual user
Social ads
Network effect
Online Ads/Banner Ads
Social bookmarking sites
28. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social proof
Different forms of social media
In game immersive advertising
Reviews
29. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
Contrary hook
Search Engine Optimization (SEO)
Cost Per Thousand (CPM)
30. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Social media
Conformity
Spider
Filler content
31. Oldest venue of social media that are ineractive versions of community bulletin boards
Social communities
Outbound Link
Reach
Forums
32. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Social bookmarking sites
Black Hat SEO
URL Tracking
Social Commerce
33. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Flagship content
When we are more likely to conform
Scalability
Skyscraper
34. Content written with the intent to be helpful to target audience
Resource hook
Aggregator
Personal media
Share tools
35. Those others view as knowledgeable sources of information
AIDA
Power users
Web 2.0
Inbound Link
36. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Demographics
Research hook
Feed
Meme
37. The term used when people have clicked on or viewed a web page.
Display ads
Steps in a shopping decision
Dynamic Content
Page View
38. Scores that people acting in the role of critics assign to something as an indicator
Owned media
Network effect
Opinion leader
Ratings
39. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Personal media
Social customer relationship management (crm)
Cognitive bias
Meta Tag
40. This ad buying option places ads on several networked websites.
Search Engine Marketing (SEM)
RON (Run of Network)
Recommendations and referrals
Online Ads/Banner Ads
41. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Best practices to leverage social reviews and ratings
Research hook
Anchor Text
Cost Per Action (CPA)
42. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
ROS (Run of Site)
Site stickiness
Aggregation
Profiling
43. The ability to attribute prospect behavior to the media that triggered the response.
Social proof
Hover/Floating Ads
Paid media
Response Attribution
44. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Social media
Social bookmarking sites
Social media
Pay-Per-Click
45. Media for which you assessed monetary fees
Paid media
Social bookmarking sites
Social proof
Authority building content
46. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
In game immersive advertising
Tagging
Data Hygiene
Meme
47. Media channels the brand controls
Marketing Qualified Lead (MQL)
Social shopping
Owned media
Reputation economy
48. Selling an additional category of products/solutions as a result of a customer's original purchase.
Pay-Per-Impression
Paid media
Cross Selling
Outbound Link
49. Google's pay-per-click advertiser program.
ASP (Active Server Pages):
Digital Body Language
Expandable Ads
Adwords
50. A link that leads people to a different website from the one they are visiting.
Outbound Link
Herding behavior
Best practices to leverage social reviews and ratings
Display ads