Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






2. The way the game world is experienced






3. Assessments with detailed comments about the object in question






4. Games in which the players play a character role with the goal of completing a mission






5. Original cntent that positions the sponsoring entity as a authority






6. Online word of mouth and very strong influence on consumer decision making






7. Number of people exposed to your message






8. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






9. Media channels the brand controls






10. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






11. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






12. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






13. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






14. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






15. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






16. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






17. The ability to attribute prospect behavior to the media that triggered the response.






18. Placement of a branded item in an entertainment property such as a television program - movie - or game.






19. Content that promises something for free






20. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






21. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






22. The visual nature of the game such as science fiction - fantasy horror and retro






23. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






24. Classifications that experts create






25. Careful crafting of a title that markets the content






26. Person who is frequently able to influence others






27. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






28. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






29. Sites with aid in the dissemination of content to an audience:






30. The value added for all users by each individual user






31. Host content but also typically feature video - photo etc. other than text






32. Refers to situations where consumers interact with others during a shopping event






33. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






34. Selling an additional category of products/solutions as a result of a customer's original purchase.






35. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






36. Acronym representing a way to create real-time Web applications.






37. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






38. Occur in real time






39. The hardware systems on which the game is played






40. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






41. Do not require all participants to immediately respond






42. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






43. Attempt to depict real world sitiuations






44. Within each medium - marketers can choose these specifically to place a message






45. Media channels beyond the control of the company (word of mouth)






46. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






47. Save your bookmarks online so they are always available wherever you have online access






48. Cost of advertising based on the number of clicks received.






49. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






50. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.