Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Share and promote online news






2. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






3. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






4. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






5. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






6. Automated software that combs through web sites to index web pages for search engines.






7. The degree to which the data in a database is accurate and consistent according to a data model and data type.






8. Ability of a site to draw repeat visits and to keep people on a site






9. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






10. The coding language used to create and link together documents and files on the internet.






11. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






12. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






13. Paying to acquire leads from an outside party at a set rate or amount per lead.






14. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






15. Accumulated resources whose value flows to people as a result of their access to others






16. Sites with aid in the dissemination of content to an audience:






17. Content that promises something for free






18. Person who is frequently able to influence others






19. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






20. Anything that involves delivering hosted services online






21. Uses software to fine tune the offer and build intimacy with the customer






22. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






23. Those that involve expert play to organize and value variables in the game system






24. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






25. Placement of a branded item in an entertainment property such as a television program - movie - or game.






26. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






27. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






28. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






29. The exposure of a clickable ad on a website to one individual person.






30. Classifications that experts create






31. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






32. Cost of advertising based on the number of clicks received.






33. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






34. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






35. Scores that people acting in the role of critics assign to something as an indicator






36. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






37. Problem recognition - info search - alternative eval - purchase - post purchase eval






38. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






39. Sets of labels (tags) individuals choose in a way that makes sense to them






40. Website measurement that records unique IP addresses as individual visitors.






41. Software that is routinely updated like an app






42. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






43. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






44. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






45. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






46. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






47. Do not require all participants to immediately respond






48. Content that offers a claim about something of interest






49. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






50. Authority building content seminal pieces of work that shape the way people think