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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Problem recognition - info search - alternative eval - purchase - post purchase eval






2. Ability of a site to draw repeat visits and to keep people on a site






3. Paying to acquire leads from an outside party at a set rate or amount per lead.






4. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






5. Media channels the brand controls






6. Number of people exposed to your message






7. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






8. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






9. Occurs when people follow the behaviors of others






10. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






11. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






12. The hardware systems on which the game is played






13. A link to your website from a different website.






14. Crosses the boundaries of mass and personal media






15. Content that offers a claim about something of interest






16. Those that involve expert play to organize and value variables in the game system






17. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






18. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






19. Accumulated resources whose value flows to people as a result of their access to others






20. A means of communication






21. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






22. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






23. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






24. Careful crafting of a title that markets the content






25. The RSS or Atom feeds used by news aggregators.






26. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






27. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






28. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






29. Performative in that the player chooses an action that the game executes






30. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






31. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






32. Placement of a branded item in an entertainment property such as a television program - movie - or game.






33. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






34. Sites with aid in the dissemination of content to an audience:






35. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






36. Uses software to fine tune the offer and build intimacy with the customer






37. Refers to the process social media users undergo to categorize content according to their own folksonomy






38. Content that will entertain






39. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






40. Occur in real time






41. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






42. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






43. Information that people copy from other sources






44. Means of communication that can reach a large number of individuals






45. Automated software that combs through web sites to index web pages for search engines.






46. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






47. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






48. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






49. Handle: your user name in a social community






50. The use of a digital brand name by someone who does not have legit claim to the name