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Test your basic knowledge |
Important Digital Marketing Vocab
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Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Contrary hook
Direct Response
Culture of participation
Skyscraper
2. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Impression:
Culture of participation
Social Media Marketing
Cost Per Action (CPA)
3. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Casual games
Social proof
Tagging
Digital native
4. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Level of participation
HTML (HyperText Markup Language)
Culture of participation
In-game advertising
5. This ad buying option places an ad at various places on one website.
Feed
ROS (Run of Site)
Page View
Conformity
6. The shortcuts our brains take when we process information
Contrary hook
Reputation capital
Cognitive bias
Rich-Media
7. Media channels beyond the control of the company (word of mouth)
Search Engine Marketing (SEM)
API (Application Programming Interface)
Stenography
Earned media
8. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
In game immersive advertising
Role of social media in the consumer purchase process
Anchor Text
Other referral tools
9. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
HTML (HyperText Markup Language)
Above The Fold
Social customer relationship management (crm)
Demographics
10. A web-based tool or desktop application that collects syndicated content.
Aggregator
Taxonomies
Social proof
Wikis
11. The visual nature of the game such as science fiction - fantasy horror and retro
Media
Milieu
Other referral tools
Vehicles
12. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Pay-Per-Lead
Owned media
Word of mouse
Best practices to leverage social reviews and ratings
13. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Dynamic Content
Mass media
Landing Page
Network effect
14. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Pay-Per-Lead
RSS (Really Simple Syndication)
Cognitive bias
Milieu
15. The means by which files are transferred from your computer directly to your website.
Social customer relationship management (crm)
Outbound Link
Aggregator
FTP (file transfer protocol)
16. Crosses the boundaries of mass and personal media
Resource hook
Power users
Social Commerce
Social media
17. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Profiling
Core games
When we are more likely to conform
Blogs
18. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Asynchronous interactions
Media
Search Engine Optimization (SEO)
Power users
19. Uses software to fine tune the offer and build intimacy with the customer
RON (Run of Network)
Exit Traffic
Social customer relationship management (crm)
Media
20. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Display ads
Research hook
Bases of social power
Medium (or channel)
21. Information that people copy from other sources
Social ads
Filler content
Search Engine Marketing (SEM)
Forums
22. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
In game immersive advertising
Online Ads/Banner Ads
CGI (Common Gateway Interface)
Pay-Per-Inclusion
23. Refers to the process social media users undergo to categorize content according to their own folksonomy
Feed
Tagging
Online Ads/Banner Ads
Stenography
24. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Online Ads/Banner Ads
Earned media
Media Sharing sites
Social Commerce
25. Software that is routinely updated like an app
Perpetual beta
Folksonomies
Milieu
Social proof
26. Content that offers a claim about something of interest
Click-Through-Rate (CTR)
Cookie
Unique Visitor
Research hook
27. Attention - Interest - Desire - and Action
Herding behavior
Frequency
AIDA
Action games
28. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Taxonomies
Demographics
Advergaming
Best practices to leverage social reviews and ratings
29. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Opinion leader
Digital native
Meme
Folksonomies
30. Problem recognition - info search - alternative eval - purchase - post purchase eval
Authority
Best practices to leverage social reviews and ratings
Spider
Steps in a shopping decision
31. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Social Publishing
Advergaming
Online Ads/Banner Ads
Conversion
32. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Cookie
Perpetual beta
Aggregator
Click-Through-Rate (CTR)
33. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Click-Through-Rate (CTR)
Black Hat SEO
Earned media
Research hook
34. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
When we are more likely to conform
Above The Fold
Milieu
Rich-Media
35. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Organic Search
Best practices to leverage social reviews and ratings
Research hook
Expandable Ads
36. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Click-Through-Rate (CTR)
Display ads
Bases of social power
Adsense
37. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Best practices to leverage social reviews and ratings
Recommendations and referrals
Authority
Perpetual beta
38. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Social capital
Handle squatting
In game immersive advertising
Tags
39. Content that refutes an accepted belief
Contrary hook
Handle squatting
RON (Run of Network)
Strategy games
40. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Cost Per Thousand (CPM)
Page View
Tagging
Adsense
41. Cost of advertising based on the number of clicks received.
Tags
Social media
Cost Per Click (CPC)
Aggregator
42. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
Pay-Per-Impression
Best practices to leverage social reviews and ratings
Forums
43. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Search Engine Marketing (SEM)
Level of participation
Humor hook
Social capital
44. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Cost Per Action (CPA)
Cookie
Alternate reality game
Power users
45. A means of communication
Cost Per Action (CPA)
CGI (Common Gateway Interface)
Recommendations and referrals
Media
46. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
AJAX (Asynchronous Java Script and XML)
Simulation games
Level of participation
Medium (or channel)
47. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Social bookmarking sites
Social games
URL Tracking
Casual games
48. Handle: your user name in a social community
Direct Response
Hover/Floating Ads
Rich-Media
Your social brand
49. Authority building content seminal pieces of work that shape the way people think
Vehicles
Flagship content
Expandable Ads
Aggregator
50. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social Media Marketing
Inbound Link
Social news communities
Pay-Per-Impression