Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






2. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






3. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






4. Do not require all participants to immediately respond






5. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






6. Paying to acquire leads from an outside party at a set rate or amount per lead.






7. Websites that host regularly updated content






8. Constantly wired in the network - always online






9. The exposure of a clickable ad on a website to one individual person.






10. Media channels the brand controls






11. Means of communication that can reach a large number of individuals






12. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






13. Scores that people acting in the role of critics assign to something as an indicator






14. Crosses the boundaries of mass and personal media






15. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






16. Content that offers a claim about something of interest






17. Require a great time investment are highly immersive and demand advance skill






18. Classifications that experts create






19. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






20. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






21. The RSS or Atom feeds used by news aggregators.






22. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






23. The value added for all users by each individual user






24. Authority building content seminal pieces of work that shape the way people think






25. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






26. Content that will entertain






27. Anything that involves delivering hosted services online






28. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






29. Google's pay-per-click advertiser program.






30. Oldest venue of social media that are ineractive versions of community bulletin boards






31. Save your bookmarks online so they are always available wherever you have online access






32. Information that people copy from other sources






33. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






34. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






35. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






36. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






37. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






38. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






39. A means of communication






40. Selling an additional category of products/solutions as a result of a customer's original purchase.






41. The interface that allows one computer system or application to communicate and exchange data with another.






42. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






43. Handle: your user name in a social community






44. Share and promote online news






45. Person who is frequently able to influence others






46. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






47. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






48. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






49. Content that refutes an accepted belief






50. Method of game play: