Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






2. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






3. Means of communication that can reach a large number of individuals






4. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






5. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






6. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






7. Those that involve expert play to organize and value variables in the game system






8. Host content but also typically feature video - photo etc. other than text






9. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






10. The use of a digital brand name by someone who does not have legit claim to the name






11. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






12. Ads that appear between web pages (before the browser displays a new page).






13. A link to your website from a different website.






14. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






15. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






16. Classifications that experts create






17. Problem recognition - info search - alternative eval - purchase - post purchase eval






18. The exposure of a clickable ad on a website to one individual person.






19. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






20. Refers to situations where consumers interact with others during a shopping event






21. A means of communication






22. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






23. Occurs when people follow the behaviors of others






24. Media channels beyond the control of the company (word of mouth)






25. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






26. Method of game play:






27. Content that promises something for free






28. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






29. The visual nature of the game such as science fiction - fantasy horror and retro






30. The coding language used to create and link together documents and files on the internet.






31. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






32. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






33. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






34. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






35. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






36. Scores that people acting in the role of critics assign to something as an indicator






37. May include text graphics video and sound but on a website






38. Those others view as knowledgeable sources of information






39. Sites with aid in the dissemination of content to an audience:






40. Occur in real time






41. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






42. Belief that when a lot of people select one option then it must be the right option






43. Content written with the intent to be helpful to target audience






44. The way the game world is experienced






45. Attempt to depict real world sitiuations






46. Paying to acquire leads from an outside party at a set rate or amount per lead.






47. Acronym representing a way to create real-time Web applications.






48. The ability to attribute prospect behavior to the media that triggered the response.






49. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






50. Authority building content seminal pieces of work that shape the way people think