Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The electronic/online activity of prospects






2. Ability of a site to draw repeat visits and to keep people on a site






3. Channels capable of two way communication on a small scale






4. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






5. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






6. The means by which files are transferred from your computer directly to your website.






7. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






8. Person who is frequently able to influence others






9. Do not require all participants to immediately respond






10. Acronym representing a way to create real-time Web applications.






11. Those that involve expert play to organize and value variables in the game system






12. Typically educational content that readers use over time - save and share






13. Information that people copy from other sources






14. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






15. A web-based tool or desktop application that collects syndicated content.






16. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






17. The degree to which the data in a database is accurate and consistent according to a data model and data type.






18. Content that will entertain






19. Avg number of times someone is exposed to your message






20. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






21. The shortcuts our brains take when we process information






22. Consumers are happy/ unhappy posting about you with reviews of anysort






23. Save your bookmarks online so they are always available wherever you have online access






24. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






25. Google's pay-per-click advertiser program.






26. Problem recognition - info search - alternative eval - purchase - post purchase eval






27. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






28. Performative in that the player chooses an action that the game executes






29. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






30. The way the game world is experienced






31. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






32. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






33. Original cntent that positions the sponsoring entity as a authority






34. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






35. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






36. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






37. Those others view as knowledgeable sources of information






38. Websites that host regularly updated content






39. Cost of advertising based on the number of clicks received.






40. Change in beliefs or actions as a reaction to group pressure (real or imagined)






41. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






42. Attention - Interest - Desire - and Action






43. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






44. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






45. The process by which display ads get placed on websites.






46. Placement of a branded item in an entertainment property such as a television program - movie - or game.






47. Online word of mouth and very strong influence on consumer decision making






48. Occurs when people follow the behaviors of others






49. How much activity can a website handle - can it handle times of large visits






50. Interactive social system that is available to users 24/7