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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - and Action






2. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






3. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






4. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






5. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






6. Cost of advertising based on the number of clicks received.






7. The electronic/online activity of prospects






8. Channels capable of two way communication on a small scale






9. Occur in real time






10. This ad buying option places an ad at various places on one website.






11. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






12. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






13. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






14. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






15. Save your bookmarks online so they are always available wherever you have online access






16. Ability of a site to draw repeat visits and to keep people on a site






17. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






18. Content that offers a claim about something of interest






19. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






20. This ad buying option places ads on several networked websites.






21. The value added for all users by each individual user






22. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






23. Do not require all participants to immediately respond






24. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






25. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






26. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






27. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






28. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






29. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






30. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






31. Selling an additional category of products/solutions as a result of a customer's original purchase.






32. Content written with the intent to be helpful to target audience






33. Google's pay-per-click advertiser program.






34. Within each medium - marketers can choose these specifically to place a message






35. Accumulated resources whose value flows to people as a result of their access to others






36. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






37. Content that will entertain






38. Person who is frequently able to influence others






39. Those others view as knowledgeable sources of information






40. May include text graphics video and sound but on a website






41. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






42. A link to your website from a different website.






43. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






44. Placement of a branded item in an entertainment property such as a television program - movie - or game.






45. Uses software to fine tune the offer and build intimacy with the customer






46. The visual nature of the game such as science fiction - fantasy horror and retro






47. Sites with aid in the dissemination of content to an audience:






48. Careful crafting of a title that markets the content






49. The means by which files are transferred from your computer directly to your website.






50. The use of a digital brand name by someone who does not have legit claim to the name