SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Host content but also typically feature video - photo etc. other than text
Cross Selling
Outbound Link
Other referral tools
Media Sharing sites
2. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
HTML (HyperText Markup Language)
Advergaming
Direct Response
3. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Folksonomies
EPV (Earnings Per Visitor)
Search Engine Marketing (SEM)
Ratings
4. Automated software that combs through web sites to index web pages for search engines.
Spider
Opinion leader
Aggregator
Earned media
5. Google's pay-per-click advertiser program.
Adwords
Media
Social customer relationship management (crm)
Dynamic Content
6. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Buying Cycle
Profiling
Conversion
Steps in a shopping decision
7. Content that will entertain
Black Hat SEO
Humor hook
Pay-Per-Lead
Opinion leader
8. Do not require all participants to immediately respond
Authority
Spider
Core games
Asynchronous interactions
9. Handle: your user name in a social community
Conformity
Reach
Giveaway hook
Your social brand
10. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Pay-Per-Inclusion
Flagship content
RSS (Really Simple Syndication)
Exit Traffic
11. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Reviews
Spider
Pay-Per-Lead
Data Hygiene
12. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Affinity
Network effect
Pay-Per-Impression
Anchor Text
13. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Landing Page
Ad Tracking
URL Tracking
Wikis
14. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
Buying Cycle
Cost Per Click (CPC)
Asynchronous interactions
15. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Hover/Floating Ads
Reviews
Tags
Forums
16. This ad buying option places ads on several networked websites.
Humor hook
RON (Run of Network)
Pay-Per-Lead
Handle squatting
17. Means of communication that can reach a large number of individuals
Different forms of social media
Advergaming
Cookie
Mass media
18. Require a great time investment are highly immersive and demand advance skill
Mass media
Wikis
Tags
Core games
19. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
When we are more likely to conform
Social capital
Role playing games
Title linkbaiting
20. Selling an additional category of products/solutions as a result of a customer's original purchase.
Vehicles
Cross Selling
Inbound Link
Feed
21. The exposure of a clickable ad on a website to one individual person.
Impression:
Demographics
Benefits of engaging with your customers through online social channels
Humor hook
22. Refers to the process social media users undergo to categorize content according to their own folksonomy
Social proof
Humor hook
Tagging
Cost Per Thousand (CPM)
23. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Media
Social customer relationship management (crm)
Cost Per Action (CPA)
Social Commerce
24. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Buying Cycle
Role of social media in the consumer purchase process
Best practices to leverage social reviews and ratings
URL Tracking
25. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Marketing Qualified Lead (MQL)
Cost Per Thousand (CPM)
Opinion leader
Social games
26. Performative in that the player chooses an action that the game executes
Action games
Cost Per Action (CPA)
Skyscraper
Wikis
27. Person who is frequently able to influence others
Opinion leader
CGI (Common Gateway Interface)
Contrary hook
Impression:
28. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Vehicles
Recommendations and referrals
Rich-Media
Meta Tag
29. Channels capable of two way communication on a small scale
RON (Run of Network)
Social Commerce
Adsense
Personal media
30. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Bases of social power
Social Commerce
URL Tracking
Authority building content
31. The use of a digital brand name by someone who does not have legit claim to the name
Landing Page
Humor hook
Handle squatting
Mass media
32. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
Best practices to leverage social reviews and ratings
Cognitive bias
Different forms of social media
33. Consumers are happy/ unhappy posting about you with reviews of anysort
Social news communities
Reputation economy
Social shopping
Social media
34. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Expandable Ads
Ad Tracking
Anchor Text
Medium (or channel)
35. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Search Engine Optimization (SEO)
Reputation economy
Search Engine Marketing (SEM)
Recommendations and referrals
36. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Landing Page
Folksonomies
Web 2.0
Alternate reality game
37. Content that promises something for free
Cost Per Action (CPA)
Data Hygiene
Giveaway hook
Benefits of engaging with your customers through online social channels
38. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Synchronous interactions
Split-Run
Title linkbaiting
Research hook
39. When an advertiser pays for their online ad based on the number of views.
Pay-Per-Impression
Pay-Per-Lead
Digital Body Language
Cross Selling
40. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Buying Cycle
Hover/Floating Ads
Social games
Affinity
41. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Reviews
Web 2.0
Reputation capital
AJAX (Asynchronous Java Script and XML)
42. Attention - Interest - Desire - and Action
Social shopping
Culture of participation
Social Publishing
AIDA
43. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
When we are more likely to conform
Medium (or channel)
Different forms of social media
Black Hat SEO
44. Method of game play:
Genre
Buying Cycle
Search Engine Marketing (SEM)
In game immersive advertising
45. Assessments with detailed comments about the object in question
Reviews
Split-Run
Social media
Authority building content
46. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Research hook
Folksonomies
Casual games
Above The Fold
47. Sets of labels (tags) individuals choose in a way that makes sense to them
Folksonomies
Medium (or channel)
Pay-Per-Impression
Mode
48. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Pay-Per-Click
Conformity
Earned media
Casual games
49. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Search Engine Marketing (SEM)
Role playing games
Meme
Anchor Text
50. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Online Ads/Banner Ads
RSS (Really Simple Syndication)
Filler content
Aggregation