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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Method of game play:
Genre
EPV (Earnings Per Visitor)
Social customer relationship management (crm)
Cognitive bias
2. Avg number of times someone is exposed to your message
Vehicles
Black Hat SEO
Site stickiness
Frequency
3. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Herding behavior
Aggregation
Display ads
Exit Traffic
4. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Cost Per Thousand (CPM)
Alternate reality game
Feed
Black Hat SEO
5. Google's pay-per-click advertiser program.
Reviews
Culture of participation
Adwords
Online Ads/Banner Ads
6. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Reviews
Social games
Data Hygiene
Different forms of social media
7. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
Culture of participation
Reputation economy
Scalability
8. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Conformity
Ratings
Search Engine Marketing (SEM)
Unique Visitor
9. Those that involve expert play to organize and value variables in the game system
Split-Run
Milieu
Mass media
Strategy games
10. The means by which files are transferred from your computer directly to your website.
Product placement
FTP (file transfer protocol)
Blogs
Forums
11. Do not require all participants to immediately respond
Authority building content
Best practices to leverage social reviews and ratings
Asynchronous interactions
Social capital
12. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Cross Selling
Simulation games
HTML (HyperText Markup Language)
Social media
13. Content that will entertain
Humor hook
Response Attribution
Giveaway hook
Different forms of social media
14. Ads that appear between web pages (before the browser displays a new page).
Benefits of engaging with your customers through online social channels
Word of mouse
Interstitial Ads
Cognitive bias
15. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Aggregation
Pay-Per-Inclusion
Scalability
Resource hook
16. Person who is frequently able to influence others
Other referral tools
Opinion leader
Word of mouse
Unique Visitor
17. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Contrary hook
Blogs
Social Media Marketing
Conversion
18. Accumulated resources whose value flows to people as a result of their access to others
Above The Fold
EPV (Earnings Per Visitor)
Resource hook
Social capital
19. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Feed
Reach
Aggregator
Tags
20. The term used when people have clicked on or viewed a web page.
Tags
Media Sharing sites
Page View
Social proof
21. Ability of a site to draw repeat visits and to keep people on a site
Site stickiness
Buying Cycle
Profiling
Reputation capital
22. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Social ads
Conformity
Direct Response
Black Hat SEO
23. Typically educational content that readers use over time - save and share
Web 2.0
Pillar content
Response Attribution
When we are more likely to conform
24. Those others view as knowledgeable sources of information
Reputation capital
Role of social media in the consumer purchase process
Power users
AJAX (Asynchronous Java Script and XML)
25. Selling an additional category of products/solutions as a result of a customer's original purchase.
Cross Selling
Rich-Media
CGI (Common Gateway Interface)
Herding behavior
26. The hardware systems on which the game is played
Buying Cycle
Platforms
Exit Traffic
Search Engine Optimization (SEO)
27. Sets of labels (tags) individuals choose in a way that makes sense to them
Interstitial Ads
Media
Folksonomies
Taxonomies
28. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Social shopping
Search Engine Optimization (SEO)
Role of social media in the consumer purchase process
29. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Authority building content
Frequency
Buying Cycle
FTP (file transfer protocol)
30. The value added for all users by each individual user
Dynamic Content
Network effect
Adwords
Social capital
31. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Impression:
Medium (or channel)
Click-Through-Rate (CTR)
API (Application Programming Interface)
32. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Direct Response
Social shopping
Personal media
Handle squatting
33. A link to your website from a different website.
Inbound Link
Churn Rate
Mass media
Your social brand
34. Host content but also typically feature video - photo etc. other than text
Media Sharing sites
Mode
HTML (HyperText Markup Language)
AIDA
35. Scores that people acting in the role of critics assign to something as an indicator
Digital Body Language
Action games
Ratings
Different forms of social media
36. Occur in real time
Synchronous interactions
Adsense
Title linkbaiting
Level of participation
37. The interface that allows one computer system or application to communicate and exchange data with another.
Social proof
API (Application Programming Interface)
Folksonomies
Social media
38. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Adsense
Demographics
Outbound Link
Spider
39. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Expandable Ads
Online Ads/Banner Ads
Social games
Pay-Per-Click
40. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Bases of social power
Pay-Per-Inclusion
Benefits of engaging with your customers through online social channels
Recommendations and referrals
41. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Reputation capital
Folksonomies
Cost Per Click (CPC)
When we are more likely to conform
42. Persuades with the opinion or recommendation of an expert in the field
Media
Authority
Contrary hook
Medium (or channel)
43. Games in which the players play a character role with the goal of completing a mission
Social Media Marketing
Culture of participation
Buying Cycle
Role playing games
44. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
In-game advertising
Social customer relationship management (crm)
Research hook
Forums
45. Anything that involves delivering hosted services online
Cost Per Action (CPA)
RON (Run of Network)
Social capital
Cloud computing
46. Number of people exposed to your message
Reach
Mode
Cost Per Action (CPA)
Click-Through-Rate (CTR)
47. Online word of mouth and very strong influence on consumer decision making
Word of mouse
Product placement
Pay-Per-Impression
Profiling
48. Media channels beyond the control of the company (word of mouth)
Search Engine Optimization (SEO)
Core games
Earned media
Direct Response
49. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Steps in a shopping decision
Social Media Marketing
Cloud computing
Wikis
50. Interactive social system that is available to users 24/7
Reach
Resource hook
RON (Run of Network)
Web 2.0