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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Constantly wired in the network - always online
Meta Tag
Affinity
Reviews
Digital native
2. Require a great time investment are highly immersive and demand advance skill
ASP (Active Server Pages):
Platforms
Core games
Asynchronous interactions
3. The RSS or Atom feeds used by news aggregators.
Feed
Social ads
Interstitial Ads
Forums
4. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Cost Per Thousand (CPM)
Aggregation
Product placement
ROS (Run of Site)
5. Refers to situations where consumers interact with others during a shopping event
Wikis
Social shopping
Filler content
Rich-Media
6. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Role playing games
Social networking sites
Unique Visitor
Social Media Marketing
7. Content that refutes an accepted belief
Contrary hook
Aggregation
Ratings
Folksonomies
8. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Social Commerce
RSS (Really Simple Syndication)
Personal media
Response Attribution
9. Handle: your user name in a social community
Simulation games
Hover/Floating Ads
Media Sharing sites
Your social brand
10. Media for which you assessed monetary fees
Paid media
Best practices to leverage social reviews and ratings
Earned media
Profiling
11. Interactive social system that is available to users 24/7
Data Hygiene
Web 2.0
Benefits of engaging with your customers through online social channels
Reviews
12. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Casual games
Social media
Landing Page
Perpetual beta
13. The ability to attribute prospect behavior to the media that triggered the response.
Social communities
Response Attribution
Cognitive bias
Resource hook
14. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Meta Tag
Reputation economy
Social proof
Landing Page
15. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Response Attribution
Meta Tag
Best practices to leverage social reviews and ratings
Contrary hook
16. Media channels beyond the control of the company (word of mouth)
Reputation capital
Earned media
Milieu
Inbound Link
17. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Adwords
Social games
Digital native
RON (Run of Network)
18. Oldest venue of social media that are ineractive versions of community bulletin boards
Title linkbaiting
When we are more likely to conform
Cost Per Click (CPC)
Forums
19. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Social proof
Aggregator
Pay-Per-Inclusion
Your social brand
20. Original cntent that positions the sponsoring entity as a authority
Adwords
Strategy games
Authority building content
Marketing Qualified Lead (MQL)
21. The visual nature of the game such as science fiction - fantasy horror and retro
Aggregator
Social capital
Milieu
Dynamic Content
22. Do not require all participants to immediately respond
Research hook
Asynchronous interactions
Pay-Per-Inclusion
Vehicles
23. Paying to acquire leads from an outside party at a set rate or amount per lead.
Frequency
Perpetual beta
Social media
Pay-Per-Lead
24. When an advertiser pays for their online ad based on the number of views.
Cost Per Action (CPA)
Bases of social power
Pay-Per-Impression
Tags
25. May include text graphics video and sound but on a website
In-game advertising
Meme
Display ads
AIDA
26. Google's pay-per-click advertiser program.
Meme
Adwords
Cost Per Thousand (CPM)
Asynchronous interactions
27. The interface that allows one computer system or application to communicate and exchange data with another.
API (Application Programming Interface)
Aggregator
Mass media
Skyscraper
28. Within each medium - marketers can choose these specifically to place a message
Opinion leader
Vehicles
Social shopping
Cloud computing
29. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Product placement
RON (Run of Network)
Pay-Per-Impression
Web 2.0
30. Method of game play:
Reputation economy
Genre
Inbound Link
Cookie
31. Occur in real time
Humor hook
Advergaming
Synchronous interactions
Hover/Floating Ads
32. Automated software that combs through web sites to index web pages for search engines.
Spider
Wikis
Social shopping
Reach
33. This ad buying option places ads on several networked websites.
Social capital
Social Commerce
Core games
RON (Run of Network)
34. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Adwords
In game immersive advertising
URL Tracking
Spider
35. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
In-game advertising
Affinity
Social capital
Mass media
36. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Role of social media in the consumer purchase process
Meme
Earned media
Culture of participation
37. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Genre
Landing Page
Reputation economy
Expandable Ads
38. A link to your website from a different website.
Taxonomies
Pay-Per-Click
Pay-Per-Impression
Inbound Link
39. Typically educational content that readers use over time - save and share
Benefits of engaging with your customers through online social channels
Pillar content
Dynamic Content
Expandable Ads
40. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Profiling
Media Sharing sites
Stenography
Ad Tracking
41. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Cost Per Click (CPC)
ASP (Active Server Pages):
Conversion
Click-Through-Rate (CTR)
42. Media channels the brand controls
Dynamic Content
Owned media
In game immersive advertising
Flagship content
43. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Social proof
Data Hygiene
Action games
Marketing Qualified Lead (MQL)
44. Number of people exposed to your message
Reach
Folksonomies
Profiling
Mode
45. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Humor hook
Social media
Stenography
API (Application Programming Interface)
46. The exposure of a clickable ad on a website to one individual person.
Impression:
Power users
Casual games
Synchronous interactions
47. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Flagship content
Profiling
Frequency
Conversion
48. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Medium (or channel)
Conformity
Recommendations and referrals
Interstitial Ads
49. Occurs when people follow the behaviors of others
Authority building content
Giveaway hook
Your social brand
Herding behavior
50. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Medium (or channel)
Demographics
Cross Selling
Media Sharing sites