Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Channels capable of two way communication on a small scale






2. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






3. Attention - Interest - Desire - and Action






4. Ads that appear between web pages (before the browser displays a new page).






5. Host content but also typically feature video - photo etc. other than text






6. The electronic/online activity of prospects






7. Handle: your user name in a social community






8. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






9. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






10. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






11. Uses software to fine tune the offer and build intimacy with the customer






12. Avg number of times someone is exposed to your message






13. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






14. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






15. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






16. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






17. A web-based tool or desktop application that collects syndicated content.






18. Selling an additional category of products/solutions as a result of a customer's original purchase.






19. Occur in real time






20. The degree to which the data in a database is accurate and consistent according to a data model and data type.






21. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






22. Interactive social system that is available to users 24/7






23. Sites with aid in the dissemination of content to an audience:






24. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






25. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






26. The process by which display ads get placed on websites.






27. The shortcuts our brains take when we process information






28. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






29. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






30. Online word of mouth and very strong influence on consumer decision making






31. Google's pay-per-click advertiser program.






32. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






33. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






34. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






35. Website measurement that records unique IP addresses as individual visitors.






36. Person who is frequently able to influence others






37. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






38. Those that involve expert play to organize and value variables in the game system






39. Problem recognition - info search - alternative eval - purchase - post purchase eval






40. Original cntent that positions the sponsoring entity as a authority






41. Persuades with the opinion or recommendation of an expert in the field






42. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






43. A means of communication






44. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






45. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






46. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






47. The visual nature of the game such as science fiction - fantasy horror and retro






48. The ability to freely interact with other people and companies; open access to venues that allow users to share content






49. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






50. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.