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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
URL Tracking
RSS (Really Simple Syndication)
Advergaming
Meme
2. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Aggregation
Paid media
Conformity
Benefits of engaging with your customers through online social channels
3. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Title linkbaiting
Cost Per Thousand (CPM)
Conversion
Site stickiness
4. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Medium (or channel)
Aggregation
Mass media
Contrary hook
5. Google's pay-per-click advertiser program.
Adwords
Affinity
Reviews
Mass media
6. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Pay-Per-Lead
Genre
Direct Response
Online Ads/Banner Ads
7. Media channels the brand controls
Aggregation
Owned media
Steps in a shopping decision
Opinion leader
8. A web-based tool or desktop application that collects syndicated content.
Aggregator
Click-Through-Rate (CTR)
Authority building content
Adsense
9. Content written with the intent to be helpful to target audience
Pay-Per-Inclusion
Above The Fold
Meta Tag
Resource hook
10. Ads that appear between web pages (before the browser displays a new page).
Interstitial Ads
Best practices to leverage social reviews and ratings
Forums
Affinity
11. Website measurement that records unique IP addresses as individual visitors.
Unique Visitor
Opinion leader
Genre
Pillar content
12. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Herding behavior
Churn Rate
CGI (Common Gateway Interface)
Cloud computing
13. Within each medium - marketers can choose these specifically to place a message
Cross Selling
Vehicles
Folksonomies
Social news communities
14. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Social capital
Authority
Reputation capital
Bases of social power
15. Uses software to fine tune the offer and build intimacy with the customer
Social communities
Pay-Per-Impression
Social customer relationship management (crm)
Your social brand
16. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
FTP (file transfer protocol)
Opinion leader
Product placement
17. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social Media Marketing
Resource hook
Owned media
Split-Run
18. This ad buying option places an ad at various places on one website.
ROS (Run of Site)
Ad Tracking
Meme
Above The Fold
19. The interface that allows one computer system or application to communicate and exchange data with another.
Social media
API (Application Programming Interface)
Genre
Social capital
20. The hardware systems on which the game is played
Platforms
Page View
Cookie
Social media
21. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Social games
Social Commerce
Cookie
22. Original cntent that positions the sponsoring entity as a authority
Online Ads/Banner Ads
Simulation games
Authority building content
Role playing games
23. Attention - Interest - Desire - and Action
Product placement
AIDA
Social Publishing
Web 2.0
24. Sets of labels (tags) individuals choose in a way that makes sense to them
Recommendations and referrals
Social ads
Folksonomies
Media
25. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Authority
Above The Fold
Pillar content
Genre
26. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Your social brand
Social bookmarking sites
Reviews
Online Ads/Banner Ads
27. Require a great time investment are highly immersive and demand advance skill
Core games
Different forms of social media
Response Attribution
RON (Run of Network)
28. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Recommendations and referrals
Ad Serving
Other referral tools
Authority building content
29. Belief that when a lot of people select one option then it must be the right option
Pay-Per-Lead
Earned media
Social proof
Unique Visitor
30. A link that leads people to a different website from the one they are visiting.
Outbound Link
Churn Rate
Social Publishing
Reach
31. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
URL Tracking
Personal media
AIDA
Expandable Ads
32. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Split-Run
Social media
Digital Body Language
ROS (Run of Site)
33. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Share tools
Ad Tracking
Synchronous interactions
Page View
34. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Network effect
Pay-Per-Impression
Action games
Click-Through-Rate (CTR)
35. Person who is frequently able to influence others
Benefits of engaging with your customers through online social channels
Mode
Dynamic Content
Opinion leader
36. Content that offers a claim about something of interest
Mass media
Social networking sites
Research hook
ROS (Run of Site)
37. The way the game world is experienced
Display ads
Meme
Mode
Flagship content
38. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Profiling
In game immersive advertising
Social Media Marketing
39. Those that involve expert play to organize and value variables in the game system
Handle squatting
Adwords
Strategy games
Social proof
40. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Social Commerce
Conformity
Pay-Per-Lead
ASP (Active Server Pages):
41. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Bases of social power
Platforms
Asynchronous interactions
Inbound Link
42. A means of communication
Black Hat SEO
Media
Steps in a shopping decision
CGI (Common Gateway Interface)
43. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Resource hook
Page View
Social proof
Black Hat SEO
44. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Opinion leader
Social shopping
In-game advertising
Social media
45. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Anchor Text
CGI (Common Gateway Interface)
Dynamic Content
Different forms of social media
46. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Social customer relationship management (crm)
In-game advertising
Aggregation
Landing Page
47. Games in which the players play a character role with the goal of completing a mission
Asynchronous interactions
Aggregator
Pay-Per-Lead
Role playing games
48. Consumers are happy/ unhappy posting about you with reviews of anysort
Your social brand
Reach
Culture of participation
Reputation economy
49. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Aggregator
Buying Cycle
Reviews
50. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Hover/Floating Ads
Social networking sites
Social media
Feed