Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






2. Sites with aid in the dissemination of content to an audience:






3. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






4. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






5. Belief that when a lot of people select one option then it must be the right option






6. Handle: your user name in a social community






7. Within each medium - marketers can choose these specifically to place a message






8. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






9. Paying to acquire leads from an outside party at a set rate or amount per lead.






10. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






11. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






12. Software that is routinely updated like an app






13. A link that leads people to a different website from the one they are visiting.






14. The interface that allows one computer system or application to communicate and exchange data with another.






15. The hardware systems on which the game is played






16. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






17. Host content but also typically feature video - photo etc. other than text






18. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






19. Authority building content seminal pieces of work that shape the way people think






20. Content written with the intent to be helpful to target audience






21. Uses software to fine tune the offer and build intimacy with the customer






22. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






23. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






24. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






25. Ads that appear between web pages (before the browser displays a new page).






26. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






27. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






28. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






29. Content that offers a claim about something of interest






30. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






31. Those others view as knowledgeable sources of information






32. Ability of a site to draw repeat visits and to keep people on a site






33. Google's pay-per-click advertiser program.






34. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






35. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






36. The visible - clickable text in a hyperlink typically used to indicate subject matter.






37. Typically educational content that readers use over time - save and share






38. Number of people exposed to your message






39. May include text graphics video and sound but on a website






40. Automated software that combs through web sites to index web pages for search engines.






41. Placement of a branded item in an entertainment property such as a television program - movie - or game.






42. Media channels the brand controls






43. Content that promises something for free






44. Do not require all participants to immediately respond






45. A means of communication






46. Problem recognition - info search - alternative eval - purchase - post purchase eval






47. The use of a digital brand name by someone who does not have legit claim to the name






48. The term used when people have clicked on or viewed a web page.






49. The visual nature of the game such as science fiction - fantasy horror and retro






50. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth