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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Classifications that experts create






2. Original cntent that positions the sponsoring entity as a authority






3. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






4. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






5. The shortcuts our brains take when we process information






6. Host content but also typically feature video - photo etc. other than text






7. Paying to acquire leads from an outside party at a set rate or amount per lead.






8. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






9. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






10. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






11. Website measurement that records unique IP addresses as individual visitors.






12. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






13. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






14. The coding language used to create and link together documents and files on the internet.






15. Sets of labels (tags) individuals choose in a way that makes sense to them






16. Ads that appear between web pages (before the browser displays a new page).






17. Share and promote online news






18. Assessments with detailed comments about the object in question






19. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






20. Authority building content seminal pieces of work that shape the way people think






21. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






22. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






23. The visual nature of the game such as science fiction - fantasy horror and retro






24. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






25. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






26. Those that involve expert play to organize and value variables in the game system






27. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






28. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






29. Avg number of times someone is exposed to your message






30. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






31. The hardware systems on which the game is played






32. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






33. Crosses the boundaries of mass and personal media






34. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






35. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






36. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






37. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






38. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






39. Person who is frequently able to influence others






40. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






41. A means of communication






42. Refers to situations where consumers interact with others during a shopping event






43. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






44. Problem recognition - info search - alternative eval - purchase - post purchase eval






45. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






46. A link that leads people to a different website from the one they are visiting.






47. Online word of mouth and very strong influence on consumer decision making






48. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






49. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






50. Consumers are happy/ unhappy posting about you with reviews of anysort