Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






2. Anything that involves delivering hosted services online






3. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






4. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






5. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






6. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






7. Uses software to fine tune the offer and build intimacy with the customer






8. The value added for all users by each individual user






9. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






10. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






11. Classifications that experts create






12. Online word of mouth and very strong influence on consumer decision making






13. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






14. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






15. Website measurement that records unique IP addresses as individual visitors.






16. The RSS or Atom feeds used by news aggregators.






17. Save your bookmarks online so they are always available wherever you have online access






18. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






19. Media channels the brand controls






20. Occur in real time






21. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






22. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






23. Sites with aid in the dissemination of content to an audience:






24. The exposure of a clickable ad on a website to one individual person.






25. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






26. Do not require all participants to immediately respond






27. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






28. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






29. Acronym representing a way to create real-time Web applications.






30. A link to your website from a different website.






31. The visual nature of the game such as science fiction - fantasy horror and retro






32. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






33. The coding language used to create and link together documents and files on the internet.






34. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






35. The shortcuts our brains take when we process information






36. Accumulated resources whose value flows to people as a result of their access to others






37. Belief that when a lot of people select one option then it must be the right option






38. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






39. This ad buying option places an ad at various places on one website.






40. Automated software that combs through web sites to index web pages for search engines.






41. Change in beliefs or actions as a reaction to group pressure (real or imagined)






42. This ad buying option places ads on several networked websites.






43. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






44. The hardware systems on which the game is played






45. Media channels beyond the control of the company (word of mouth)






46. Games in which the players play a character role with the goal of completing a mission






47. Those that involve expert play to organize and value variables in the game system






48. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






49. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






50. The electronic/online activity of prospects