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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to freely interact with other people and companies; open access to venues that allow users to share content






2. Refers to situations where consumers interact with others during a shopping event






3. Performative in that the player chooses an action that the game executes






4. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






5. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






6. Websites that host regularly updated content






7. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






8. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






9. Save your bookmarks online so they are always available wherever you have online access






10. Occur in real time






11. Attempt to depict real world sitiuations






12. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






13. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






14. A web-based tool or desktop application that collects syndicated content.






15. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






16. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






17. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






18. Method of game play:






19. Those others view as knowledgeable sources of information






20. Online word of mouth and very strong influence on consumer decision making






21. Accumulated resources whose value flows to people as a result of their access to others






22. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






23. When an advertiser pays for their online ad based on the number of views.






24. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






25. The coding language used to create and link together documents and files on the internet.






26. Website measurement that records unique IP addresses as individual visitors.






27. Number of people exposed to your message






28. Content that promises something for free






29. The RSS or Atom feeds used by news aggregators.






30. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






31. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






32. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






33. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






34. Content that offers a claim about something of interest






35. How much activity can a website handle - can it handle times of large visits






36. Content written with the intent to be helpful to target audience






37. Channels capable of two way communication on a small scale






38. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






39. Placement of a branded item in an entertainment property such as a television program - movie - or game.






40. Content that will entertain






41. Belief that when a lot of people select one option then it must be the right option






42. Occurs when people follow the behaviors of others






43. Authority building content seminal pieces of work that shape the way people think






44. Do not require all participants to immediately respond






45. This ad buying option places ads on several networked websites.






46. The visible - clickable text in a hyperlink typically used to indicate subject matter.






47. Anything that involves delivering hosted services online






48. Google's pay-per-click advertiser program.






49. Problem recognition - info search - alternative eval - purchase - post purchase eval






50. Software that is routinely updated like an app







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