Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






2. Sets of labels (tags) individuals choose in a way that makes sense to them






3. Within each medium - marketers can choose these specifically to place a message






4. The RSS or Atom feeds used by news aggregators.






5. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






6. Websites that host regularly updated content






7. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






8. Automated software that combs through web sites to index web pages for search engines.






9. Persuades with the opinion or recommendation of an expert in the field






10. Software that is routinely updated like an app






11. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






12. The ability to freely interact with other people and companies; open access to venues that allow users to share content






13. Save your bookmarks online so they are always available wherever you have online access






14. Ability of a site to draw repeat visits and to keep people on a site






15. The visible - clickable text in a hyperlink typically used to indicate subject matter.






16. May include text graphics video and sound but on a website






17. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






18. The use of a digital brand name by someone who does not have legit claim to the name






19. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






20. Refers to the process social media users undergo to categorize content according to their own folksonomy






21. Content that will entertain






22. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






23. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






24. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






25. The coding language used to create and link together documents and files on the internet.






26. The exposure of a clickable ad on a website to one individual person.






27. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






28. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






29. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






30. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






31. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






32. Media channels the brand controls






33. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






34. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






35. Sites with aid in the dissemination of content to an audience:






36. Share and promote online news






37. Ads that appear between web pages (before the browser displays a new page).






38. Content written with the intent to be helpful to target audience






39. The way the game world is experienced






40. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






41. Problem recognition - info search - alternative eval - purchase - post purchase eval






42. Acronym representing a way to create real-time Web applications.






43. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






44. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






45. Interactive social system that is available to users 24/7






46. Method of game play:






47. Refers to situations where consumers interact with others during a shopping event






48. Belief that when a lot of people select one option then it must be the right option






49. Typically educational content that readers use over time - save and share






50. Assessments with detailed comments about the object in question