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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Uses software to fine tune the offer and build intimacy with the customer






2. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






3. Share and promote online news






4. Content that promises something for free






5. Website measurement that records unique IP addresses as individual visitors.






6. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






7. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






8. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






9. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






10. Games in which the players play a character role with the goal of completing a mission






11. Handle: your user name in a social community






12. Selling an additional category of products/solutions as a result of a customer's original purchase.






13. How much activity can a website handle - can it handle times of large visits






14. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






15. The ability to freely interact with other people and companies; open access to venues that allow users to share content






16. When an advertiser pays for their online ad based on the number of views.






17. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






18. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






19. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






20. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






21. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






22. Within each medium - marketers can choose these specifically to place a message






23. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






24. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






25. This ad buying option places an ad at various places on one website.






26. The interface that allows one computer system or application to communicate and exchange data with another.






27. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






28. Websites that host regularly updated content






29. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






30. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






31. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






32. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






33. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






34. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






35. Automated software that combs through web sites to index web pages for search engines.






36. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






37. Software that is routinely updated like an app






38. Media channels beyond the control of the company (word of mouth)






39. Interactive social system that is available to users 24/7






40. Host content but also typically feature video - photo etc. other than text






41. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






42. A means of communication






43. The shortcuts our brains take when we process information






44. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






45. The exposure of a clickable ad on a website to one individual person.






46. The use of a digital brand name by someone who does not have legit claim to the name






47. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






48. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






49. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






50. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth







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