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Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sites with aid in the dissemination of content to an audience:
Social Publishing
Site stickiness
Marketing Qualified Lead (MQL)
Alternate reality game
2. The process by which display ads get placed on websites.
Medium (or channel)
Data Hygiene
Core games
Ad Serving
3. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Hover/Floating Ads
Stenography
Level of participation
When we are more likely to conform
4. Sets of labels (tags) individuals choose in a way that makes sense to them
Authority building content
Folksonomies
Network effect
Social capital
5. Careful crafting of a title that markets the content
Asynchronous interactions
Strategy games
Conversion
Title linkbaiting
6. Handle: your user name in a social community
Different forms of social media
Milieu
Giveaway hook
Your social brand
7. Content that refutes an accepted belief
Aggregator
Steps in a shopping decision
Contrary hook
Online Ads/Banner Ads
8. Occurs when people follow the behaviors of others
Herding behavior
Authority
Interstitial Ads
Meme
9. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Adsense
Display ads
Authority building content
Reputation capital
10. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social proof
Reputation economy
Social Media Marketing
ROS (Run of Site)
11. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Hover/Floating Ads
Reach
Data Hygiene
Opinion leader
12. Classifications that experts create
Social Media Marketing
Meme
Taxonomies
Adwords
13. The shortcuts our brains take when we process information
Cognitive bias
Anchor Text
Medium (or channel)
Alternate reality game
14. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Pay-Per-Click
Contrary hook
Ad Tracking
Ad Serving
15. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Strategy games
Contrary hook
In game immersive advertising
Different forms of social media
16. Attempt to depict real world sitiuations
ASP (Active Server Pages):
Social communities
Simulation games
Cloud computing
17. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Cross Selling
Reputation economy
Share tools
Word of mouse
18. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Direct Response
Medium (or channel)
Tagging
Cognitive bias
19. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Flagship content
Rich-Media
Reputation capital
AIDA
20. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
EPV (Earnings Per Visitor)
Inbound Link
Owned media
Casual games
21. Google's pay-per-click advertiser program.
Asynchronous interactions
Conformity
Adwords
Hover/Floating Ads
22. Ads that appear between web pages (before the browser displays a new page).
Interstitial Ads
Ratings
Rich-Media
Steps in a shopping decision
23. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Click-Through-Rate (CTR)
Marketing Qualified Lead (MQL)
ROS (Run of Site)
Research hook
24. A link to your website from a different website.
Milieu
Different forms of social media
Inbound Link
Casual games
25. Problem recognition - info search - alternative eval - purchase - post purchase eval
Black Hat SEO
Steps in a shopping decision
Profiling
Handle squatting
26. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Pay-Per-Impression
Cost Per Action (CPA)
URL Tracking
27. Avg number of times someone is exposed to your message
Other referral tools
Social proof
Click-Through-Rate (CTR)
Frequency
28. Those that involve expert play to organize and value variables in the game system
Demographics
Strategy games
Cognitive bias
Reputation capital
29. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
CGI (Common Gateway Interface)
Milieu
Social capital
Authority building content
30. Media channels the brand controls
Owned media
Vehicles
FTP (file transfer protocol)
Split-Run
31. Website measurement that records unique IP addresses as individual visitors.
Unique Visitor
Feed
Giveaway hook
Data Hygiene
32. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Social capital
Landing Page
Perpetual beta
Pay-Per-Click
33. The exposure of a clickable ad on a website to one individual person.
CGI (Common Gateway Interface)
Impression:
RSS (Really Simple Syndication)
Handle squatting
34. Media channels beyond the control of the company (word of mouth)
Earned media
Filler content
Cost Per Action (CPA)
Resource hook
35. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Click (CPC)
Advergaming
HTML (HyperText Markup Language)
Cost Per Action (CPA)
36. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Pay-Per-Click
Social media
Personal media
URL Tracking
37. A web-based tool or desktop application that collects syndicated content.
Culture of participation
Mass media
Aggregator
Social ads
38. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
FTP (file transfer protocol)
Social bookmarking sites
Expandable Ads
39. Belief that when a lot of people select one option then it must be the right option
Handle squatting
Affinity
Social proof
Page View
40. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Cost Per Click (CPC)
Share tools
Social media
Pay-Per-Click
41. Software that is routinely updated like an app
Perpetual beta
Social games
Hover/Floating Ads
API (Application Programming Interface)
42. The coding language used to create and link together documents and files on the internet.
Adsense
Asynchronous interactions
Demographics
HTML (HyperText Markup Language)
43. Content that will entertain
Platforms
Exit Traffic
Humor hook
Social networking sites
44. Within each medium - marketers can choose these specifically to place a message
Vehicles
Display ads
Digital native
Different forms of social media
45. A link that leads people to a different website from the one they are visiting.
Product placement
Click-Through-Rate (CTR)
Outbound Link
Ratings
46. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Simulation games
Benefits of engaging with your customers through online social channels
Social media
Site stickiness
47. The RSS or Atom feeds used by news aggregators.
Rich-Media
Feed
Core games
Role playing games
48. The value added for all users by each individual user
Social games
Steps in a shopping decision
Giveaway hook
Network effect
49. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Cookie
Synchronous interactions
Earned media
Meta Tag
50. Content that promises something for free
Cost Per Action (CPA)
Research hook
Giveaway hook
Social media
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