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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Avg number of times someone is exposed to your message






2. The means by which files are transferred from your computer directly to your website.






3. Channels capable of two way communication on a small scale






4. Authority building content seminal pieces of work that shape the way people think






5. A web-based tool or desktop application that collects syndicated content.






6. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






7. Interactive social system that is available to users 24/7






8. Ability of a site to draw repeat visits and to keep people on a site






9. Media for which you assessed monetary fees






10. Software that is routinely updated like an app






11. Careful crafting of a title that markets the content






12. Those that involve expert play to organize and value variables in the game system






13. Constantly wired in the network - always online






14. The term used when people have clicked on or viewed a web page.






15. Acronym representing a way to create real-time Web applications.






16. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






17. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






18. Refers to the process social media users undergo to categorize content according to their own folksonomy






19. Uses software to fine tune the offer and build intimacy with the customer






20. Website measurement that records unique IP addresses as individual visitors.






21. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






22. The coding language used to create and link together documents and files on the internet.






23. Automated software that combs through web sites to index web pages for search engines.






24. Accumulated resources whose value flows to people as a result of their access to others






25. Host content but also typically feature video - photo etc. other than text






26. Games in which the players play a character role with the goal of completing a mission






27. Save your bookmarks online so they are always available wherever you have online access






28. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






29. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






30. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






31. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






32. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






33. Belief that when a lot of people select one option then it must be the right option






34. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






35. Attention - Interest - Desire - and Action






36. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






37. Crosses the boundaries of mass and personal media






38. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






39. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






40. The degree to which the data in a database is accurate and consistent according to a data model and data type.






41. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






42. Refers to situations where consumers interact with others during a shopping event






43. Sets of labels (tags) individuals choose in a way that makes sense to them






44. The ability to freely interact with other people and companies; open access to venues that allow users to share content






45. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






46. Persuades with the opinion or recommendation of an expert in the field






47. Performative in that the player chooses an action that the game executes






48. Within each medium - marketers can choose these specifically to place a message






49. The electronic/online activity of prospects






50. A link to your website from a different website.







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