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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The way the game world is experienced
Aggregator
Mode
Forums
Search Engine Optimization (SEO)
2. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Ad Serving
RSS (Really Simple Syndication)
Power users
Casual games
3. Media channels beyond the control of the company (word of mouth)
Search Engine Optimization (SEO)
Humor hook
Earned media
Data Hygiene
4. Share and promote online news
Social networking sites
Social news communities
Scalability
Social bookmarking sites
5. Sites with aid in the dissemination of content to an audience:
Social Publishing
Pillar content
Earned media
Cloud computing
6. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Filler content
Taxonomies
Vehicles
Advergaming
7. Website measurement that records unique IP addresses as individual visitors.
Site stickiness
Unique Visitor
Conformity
Reputation economy
8. Consumers are happy/ unhappy posting about you with reviews of anysort
Reputation economy
Black Hat SEO
Cost Per Click (CPC)
ASP (Active Server Pages):
9. Content that offers a claim about something of interest
Reach
Skyscraper
AIDA
Research hook
10. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Other referral tools
Digital native
Skyscraper
Ad Tracking
11. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Reputation economy
CGI (Common Gateway Interface)
Outbound Link
Buying Cycle
12. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
ASP (Active Server Pages):
Medium (or channel)
Hover/Floating Ads
Research hook
13. The exposure of a clickable ad on a website to one individual person.
Paid media
Cross Selling
Impression:
Aggregation
14. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Black Hat SEO
Cookie
Flagship content
Social communities
15. This ad buying option places an ad at various places on one website.
Earned media
Word of mouse
Inbound Link
ROS (Run of Site)
16. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Inbound Link
Spider
In-game advertising
Pay-Per-Click
17. Performative in that the player chooses an action that the game executes
Action games
Advergaming
Pay-Per-Inclusion
Asynchronous interactions
18. Media channels the brand controls
In game immersive advertising
Owned media
Social bookmarking sites
Tagging
19. Original cntent that positions the sponsoring entity as a authority
Recommendations and referrals
Authority building content
Opinion leader
Social Commerce
20. The term used when people have clicked on or viewed a web page.
Search Engine Marketing (SEM)
Page View
API (Application Programming Interface)
Word of mouse
21. Content that promises something for free
Direct Response
Impression:
Giveaway hook
Social networking sites
22. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Click-Through-Rate (CTR)
Advergaming
Giveaway hook
Landing Page
23. A means of communication
Giveaway hook
Cost Per Action (CPA)
Media
Handle squatting
24. Require a great time investment are highly immersive and demand advance skill
Mass media
Resource hook
In game immersive advertising
Core games
25. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Conversion
Inbound Link
Earned media
Folksonomies
26. Software that is routinely updated like an app
Click-Through-Rate (CTR)
Digital Body Language
Cost Per Action (CPA)
Perpetual beta
27. Person who is frequently able to influence others
Pillar content
Social Publishing
Resource hook
Opinion leader
28. Within each medium - marketers can choose these specifically to place a message
Vehicles
Hover/Floating Ads
Pay-Per-Click
Network effect
29. Authority building content seminal pieces of work that shape the way people think
Flagship content
Earned media
Authority
FTP (file transfer protocol)
30. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Profiling
AIDA
Opinion leader
Meme
31. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Strategy games
Affinity
AJAX (Asynchronous Java Script and XML)
Research hook
32. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Synchronous interactions
Social ads
Adwords
Pay-Per-Click
33. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Cost Per Action (CPA)
Search Engine Marketing (SEM)
Social proof
Blogs
34. Constantly wired in the network - always online
Stenography
Social capital
Marketing Qualified Lead (MQL)
Digital native
35. The electronic/online activity of prospects
Inbound Link
Culture of participation
Digital Body Language
Spider
36. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
Above The Fold
Word of mouse
Reach
37. Content that will entertain
Humor hook
Handle squatting
Aggregation
Dynamic Content
38. Problem recognition - info search - alternative eval - purchase - post purchase eval
Steps in a shopping decision
Role playing games
Pay-Per-Click
Reputation economy
39. Channels capable of two way communication on a small scale
Buying Cycle
Role of social media in the consumer purchase process
AJAX (Asynchronous Java Script and XML)
Personal media
40. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Blogs
Wikis
Level of participation
Media
41. Scores that people acting in the role of critics assign to something as an indicator
Ratings
EPV (Earnings Per Visitor)
Wikis
Digital Body Language
42. Attempt to depict real world sitiuations
Digital Body Language
Mass media
Social proof
Simulation games
43. Sets of labels (tags) individuals choose in a way that makes sense to them
Power users
Folksonomies
Resource hook
Digital native
44. The visual nature of the game such as science fiction - fantasy horror and retro
Different forms of social media
In-game advertising
Social news communities
Milieu
45. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Role playing games
Social games
Best practices to leverage social reviews and ratings
Meta Tag
46. How much activity can a website handle - can it handle times of large visits
Organic Search
Product placement
Title linkbaiting
Scalability
47. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Product placement
When we are more likely to conform
EPV (Earnings Per Visitor)
Casual games
48. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Black Hat SEO
RON (Run of Network)
Strategy games
Pay-Per-Click
49. Refers to situations where consumers interact with others during a shopping event
Interstitial Ads
Churn Rate
Social shopping
Giveaway hook
50. Typically educational content that readers use over time - save and share
Pillar content
Marketing Qualified Lead (MQL)
Aggregation
Social Media Marketing