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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






2. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






3. Assessments with detailed comments about the object in question






4. Number of people exposed to your message






5. Persuades with the opinion or recommendation of an expert in the field






6. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






7. The ability to attribute prospect behavior to the media that triggered the response.






8. Content that will entertain






9. A link to your website from a different website.






10. Content that refutes an accepted belief






11. Content written with the intent to be helpful to target audience






12. Placement of a branded item in an entertainment property such as a television program - movie - or game.






13. The coding language used to create and link together documents and files on the internet.






14. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






15. Change in beliefs or actions as a reaction to group pressure (real or imagined)






16. Content that promises something for free






17. Careful crafting of a title that markets the content






18. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






19. Media channels beyond the control of the company (word of mouth)






20. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






21. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






22. Anything that involves delivering hosted services online






23. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






24. Website measurement that records unique IP addresses as individual visitors.






25. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






26. The electronic/online activity of prospects






27. Information that people copy from other sources






28. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






29. Selling an additional category of products/solutions as a result of a customer's original purchase.






30. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






31. Belief that when a lot of people select one option then it must be the right option






32. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






33. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






34. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






35. Typically educational content that readers use over time - save and share






36. The value added for all users by each individual user






37. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






38. The way the game world is experienced






39. Performative in that the player chooses an action that the game executes






40. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






41. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






42. Constantly wired in the network - always online






43. Paying to acquire leads from an outside party at a set rate or amount per lead.






44. Content that offers a claim about something of interest






45. Oldest venue of social media that are ineractive versions of community bulletin boards






46. Means of communication that can reach a large number of individuals






47. Occurs when people follow the behaviors of others






48. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






49. Save your bookmarks online so they are always available wherever you have online access






50. Google's pay-per-click advertiser program.







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