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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






2. Automated software that combs through web sites to index web pages for search engines.






3. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






4. Consumers are happy/ unhappy posting about you with reviews of anysort






5. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






6. This ad buying option places an ad at various places on one website.






7. Content that promises something for free






8. Those others view as knowledgeable sources of information






9. Host content but also typically feature video - photo etc. other than text






10. Content written with the intent to be helpful to target audience






11. The visual nature of the game such as science fiction - fantasy horror and retro






12. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






13. Performative in that the player chooses an action that the game executes






14. The electronic/online activity of prospects






15. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






16. A link to your website from a different website.






17. The degree to which the data in a database is accurate and consistent according to a data model and data type.






18. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






19. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






20. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






21. Original cntent that positions the sponsoring entity as a authority






22. Scores that people acting in the role of critics assign to something as an indicator






23. Information that people copy from other sources






24. Constantly wired in the network - always online






25. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






26. Google's pay-per-click advertiser program.






27. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






28. Refers to situations where consumers interact with others during a shopping event






29. Websites that host regularly updated content






30. Website measurement that records unique IP addresses as individual visitors.






31. Oldest venue of social media that are ineractive versions of community bulletin boards






32. The process by which display ads get placed on websites.






33. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






34. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






35. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






36. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






37. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






38. The way the game world is experienced






39. The value added for all users by each individual user






40. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






41. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






42. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






43. Change in beliefs or actions as a reaction to group pressure (real or imagined)






44. Channels capable of two way communication on a small scale






45. May include text graphics video and sound but on a website






46. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






47. The shortcuts our brains take when we process information






48. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






49. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






50. Crosses the boundaries of mass and personal media