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Test your basic knowledge |
Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Dynamic Content
Conformity
Aggregator
Level of participation
2. Performative in that the player chooses an action that the game executes
Rich-Media
Action games
Exit Traffic
Authority
3. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
Personal media
Research hook
Earned media
4. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Anchor Text
Social networking sites
Pillar content
Giveaway hook
5. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Social ads
Different forms of social media
Tags
Skyscraper
6. This ad buying option places an ad at various places on one website.
Reputation economy
Other referral tools
Synchronous interactions
ROS (Run of Site)
7. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Stenography
Best practices to leverage social reviews and ratings
Different forms of social media
Aggregation
8. Online word of mouth and very strong influence on consumer decision making
Reach
Skyscraper
Adwords
Word of mouse
9. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Filler content
Interstitial Ads
Benefits of engaging with your customers through online social channels
Search Engine Marketing (SEM)
10. Refers to the process social media users undergo to categorize content according to their own folksonomy
Buying Cycle
Media
Tagging
Ad Serving
11. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Stenography
HTML (HyperText Markup Language)
Buying Cycle
Dynamic Content
12. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Click-Through-Rate (CTR)
FTP (file transfer protocol)
URL Tracking
In game immersive advertising
13. Host content but also typically feature video - photo etc. other than text
RON (Run of Network)
Media Sharing sites
Network effect
Display ads
14. A means of communication
Reputation capital
Media
Authority building content
API (Application Programming Interface)
15. Accumulated resources whose value flows to people as a result of their access to others
Reach
Social capital
Mode
Ad Tracking
16. Media channels beyond the control of the company (word of mouth)
Search Engine Marketing (SEM)
Split-Run
Earned media
Dynamic Content
17. The electronic/online activity of prospects
Digital Body Language
Blogs
Pillar content
Aggregation
18. Software that is routinely updated like an app
Pay-Per-Impression
Display ads
Social news communities
Perpetual beta
19. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Culture of participation
Split-Run
URL Tracking
Inbound Link
20. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Advergaming
Pay-Per-Inclusion
Social bookmarking sites
Spider
21. Require a great time investment are highly immersive and demand advance skill
Social Media Marketing
Organic Search
Tags
Core games
22. Information that people copy from other sources
Social proof
Filler content
Pay-Per-Click
Feed
23. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Social media
Medium (or channel)
Cookie
Stenography
24. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
ROS (Run of Site)
Social capital
ASP (Active Server Pages):
AJAX (Asynchronous Java Script and XML)
25. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Network effect
Best practices to leverage social reviews and ratings
Power users
Social communities
26. Typically educational content that readers use over time - save and share
Adwords
Reputation capital
Pillar content
Cross Selling
27. Authority building content seminal pieces of work that shape the way people think
RSS (Really Simple Syndication)
Role playing games
Flagship content
In game immersive advertising
28. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Authority
Authority building content
Conformity
Black Hat SEO
29. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Stenography
Profiling
Power users
Ratings
30. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Pay-Per-Click
Social media
Other referral tools
AJAX (Asynchronous Java Script and XML)
31. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Blogs
In-game advertising
Medium (or channel)
Social media
32. The interface that allows one computer system or application to communicate and exchange data with another.
AJAX (Asynchronous Java Script and XML)
API (Application Programming Interface)
Forums
Frequency
33. Attention - Interest - Desire - and Action
Cost Per Thousand (CPM)
AIDA
Cookie
Above The Fold
34. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
URL Tracking
Landing Page
Tagging
Digital Body Language
35. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Casual games
Benefits of engaging with your customers through online social channels
Recommendations and referrals
Rich-Media
36. The use of a digital brand name by someone who does not have legit claim to the name
Platforms
Handle squatting
Outbound Link
Social bookmarking sites
37. Media for which you assessed monetary fees
Paid media
Cost Per Action (CPA)
Meme
CGI (Common Gateway Interface)
38. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Social Commerce
Media
Search Engine Optimization (SEO)
Level of participation
39. Channels capable of two way communication on a small scale
EPV (Earnings Per Visitor)
Network effect
Opinion leader
Personal media
40. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
Vehicles
Marketing Qualified Lead (MQL)
Feed
41. Number of people exposed to your message
Meta Tag
Unique Visitor
Social media
Reach
42. Means of communication that can reach a large number of individuals
Handle squatting
RSS (Really Simple Syndication)
Mass media
Different forms of social media
43. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Social Media Marketing
Profiling
Best practices to leverage social reviews and ratings
Filler content
44. The means by which files are transferred from your computer directly to your website.
Tags
FTP (file transfer protocol)
Other referral tools
Feed
45. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Frequency
Web 2.0
Anchor Text
Social Media Marketing
46. Sets of labels (tags) individuals choose in a way that makes sense to them
Social Commerce
Handle squatting
Folksonomies
Digital native
47. Original cntent that positions the sponsoring entity as a authority
Scalability
API (Application Programming Interface)
Authority building content
Social media
48. Occurs when people follow the behaviors of others
Benefits of engaging with your customers through online social channels
Owned media
Humor hook
Herding behavior
49. A link to your website from a different website.
Expandable Ads
Social networking sites
Inbound Link
When we are more likely to conform
50. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Page View
Casual games
Outbound Link
Dynamic Content
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