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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Change in beliefs or actions as a reaction to group pressure (real or imagined)






2. Within each medium - marketers can choose these specifically to place a message






3. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






4. Ads that appear between web pages (before the browser displays a new page).






5. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






6. Crosses the boundaries of mass and personal media






7. Media for which you assessed monetary fees






8. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






9. Paying to acquire leads from an outside party at a set rate or amount per lead.






10. Channels capable of two way communication on a small scale






11. The coding language used to create and link together documents and files on the internet.






12. Content that refutes an accepted belief






13. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






14. Means of communication that can reach a large number of individuals






15. Occurs when people follow the behaviors of others






16. Occur in real time






17. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






18. Those that involve expert play to organize and value variables in the game system






19. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






20. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






21. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






22. Google's pay-per-click advertiser program.






23. Belief that when a lot of people select one option then it must be the right option






24. Content that offers a claim about something of interest






25. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






26. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






27. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






28. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






29. A means of communication






30. Placement of a branded item in an entertainment property such as a television program - movie - or game.






31. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






32. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






33. The interface that allows one computer system or application to communicate and exchange data with another.






34. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






35. The shortcuts our brains take when we process information






36. A web-based tool or desktop application that collects syndicated content.






37. Ability of a site to draw repeat visits and to keep people on a site






38. Classifications that experts create






39. Content that will entertain






40. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






41. The electronic/online activity of prospects






42. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






43. Authority building content seminal pieces of work that shape the way people think






44. When an advertiser pays for their online ad based on the number of views.






45. Careful crafting of a title that markets the content






46. Oldest venue of social media that are ineractive versions of community bulletin boards






47. Sites with aid in the dissemination of content to an audience:






48. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






49. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






50. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads







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