Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






2. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






3. Content that will entertain






4. Content written with the intent to be helpful to target audience






5. The shortcuts our brains take when we process information






6. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






7. Do not require all participants to immediately respond






8. Media channels beyond the control of the company (word of mouth)






9. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






10. May include text graphics video and sound but on a website






11. Scores that people acting in the role of critics assign to something as an indicator






12. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






13. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






14. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






15. Method of game play:






16. Content that offers a claim about something of interest






17. Handle: your user name in a social community






18. The use of a digital brand name by someone who does not have legit claim to the name






19. Ability of a site to draw repeat visits and to keep people on a site






20. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






21. The value added for all users by each individual user






22. Interactive social system that is available to users 24/7






23. Acronym representing a way to create real-time Web applications.






24. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






25. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






26. Assessments with detailed comments about the object in question






27. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






28. Refers to the process social media users undergo to categorize content according to their own folksonomy






29. Paying to acquire leads from an outside party at a set rate or amount per lead.






30. Person who is frequently able to influence others






31. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






32. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






33. Software that is routinely updated like an app






34. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






35. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






36. Sets of labels (tags) individuals choose in a way that makes sense to them






37. Constantly wired in the network - always online






38. Change in beliefs or actions as a reaction to group pressure (real or imagined)






39. Crosses the boundaries of mass and personal media






40. Typically educational content that readers use over time - save and share






41. Refers to situations where consumers interact with others during a shopping event






42. The term used when people have clicked on or viewed a web page.






43. The visual nature of the game such as science fiction - fantasy horror and retro






44. The coding language used to create and link together documents and files on the internet.






45. Channels capable of two way communication on a small scale






46. The ability to freely interact with other people and companies; open access to venues that allow users to share content






47. Save your bookmarks online so they are always available wherever you have online access






48. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






49. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






50. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.