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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content written with the intent to be helpful to target audience
Ad Serving
Culture of participation
EPV (Earnings Per Visitor)
Resource hook
2. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
ASP (Active Server Pages):
Expandable Ads
Culture of participation
Stenography
3. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Click-Through-Rate (CTR)
Benefits of engaging with your customers through online social channels
Direct Response
Hover/Floating Ads
4. May include text graphics video and sound but on a website
Display ads
Social Media Marketing
Social capital
RON (Run of Network)
5. Careful crafting of a title that markets the content
Wikis
Reputation economy
Title linkbaiting
Herding behavior
6. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Media Sharing sites
Social news communities
Social Publishing
Skyscraper
7. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social games
Response Attribution
Synchronous interactions
RON (Run of Network)
8. Typically educational content that readers use over time - save and share
Pillar content
Core games
Adsense
Cognitive bias
9. Share and promote online news
Best practices to leverage social reviews and ratings
Ad Serving
Social news communities
Network effect
10. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Humor hook
API (Application Programming Interface)
Social proof
Cost Per Thousand (CPM)
11. The coding language used to create and link together documents and files on the internet.
Reviews
Network effect
HTML (HyperText Markup Language)
Direct Response
12. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Your social brand
Cookie
RSS (Really Simple Syndication)
Demographics
13. Performative in that the player chooses an action that the game executes
Action games
Ad Tracking
Paid media
When we are more likely to conform
14. Avg number of times someone is exposed to your message
Opinion leader
Social media
Pay-Per-Click
Frequency
15. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Product placement
Data Hygiene
Hover/Floating Ads
Churn Rate
16. How much activity can a website handle - can it handle times of large visits
Contrary hook
Response Attribution
Buying Cycle
Scalability
17. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Above The Fold
Black Hat SEO
Anchor Text
Humor hook
18. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Personal media
Benefits of engaging with your customers through online social channels
Resource hook
Pay-Per-Click
19. Automated software that combs through web sites to index web pages for search engines.
API (Application Programming Interface)
Spider
Cognitive bias
Social Commerce
20. Oldest venue of social media that are ineractive versions of community bulletin boards
Earned media
Forums
Power users
EPV (Earnings Per Visitor)
21. Software that is routinely updated like an app
Benefits of engaging with your customers through online social channels
Interstitial Ads
Click-Through-Rate (CTR)
Perpetual beta
22. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cognitive bias
Taxonomies
Interstitial Ads
Cost Per Action (CPA)
23. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Social bookmarking sites
Role of social media in the consumer purchase process
When we are more likely to conform
Social news communities
24. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Action games
Culture of participation
Web 2.0
Network effect
25. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Hover/Floating Ads
Word of mouse
Filler content
Reach
26. The shortcuts our brains take when we process information
Research hook
Cognitive bias
Best practices to leverage social reviews and ratings
Skyscraper
27. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Steps in a shopping decision
Taxonomies
Interstitial Ads
Conversion
28. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Reputation capital
Aggregation
Dynamic Content
Title linkbaiting
29. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Outbound Link
Product placement
Pay-Per-Click
Social customer relationship management (crm)
30. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Pillar content
Opinion leader
Cross Selling
Recommendations and referrals
31. Ads that appear between web pages (before the browser displays a new page).
Search Engine Optimization (SEO)
Interstitial Ads
Marketing Qualified Lead (MQL)
Aggregator
32. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Giveaway hook
Reach
Aggregation
Title linkbaiting
33. The ability to attribute prospect behavior to the media that triggered the response.
Milieu
Page View
RSS (Really Simple Syndication)
Response Attribution
34. Within each medium - marketers can choose these specifically to place a message
Vehicles
Affinity
Cost Per Thousand (CPM)
Social news communities
35. Paying to acquire leads from an outside party at a set rate or amount per lead.
Pay-Per-Lead
AJAX (Asynchronous Java Script and XML)
Cognitive bias
Social proof
36. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Wikis
Media Sharing sites
Scalability
Network effect
37. When an advertiser pays for their online ad based on the number of views.
Pay-Per-Impression
Casual games
AIDA
Impression:
38. The means by which files are transferred from your computer directly to your website.
Personal media
FTP (file transfer protocol)
Media
Reputation capital
39. Person who is frequently able to influence others
Site stickiness
Taxonomies
Opinion leader
Web 2.0
40. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Core games
Impression:
Social media
Level of participation
41. A web-based tool or desktop application that collects syndicated content.
Flagship content
EPV (Earnings Per Visitor)
Mode
Aggregator
42. Attempt to depict real world sitiuations
Digital Body Language
Simulation games
Marketing Qualified Lead (MQL)
Social media
43. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Giveaway hook
Split-Run
Product placement
Site stickiness
44. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Synchronous interactions
URL Tracking
Advergaming
Title linkbaiting
45. Acronym representing a way to create real-time Web applications.
AJAX (Asynchronous Java Script and XML)
Page View
Earned media
Skyscraper
46. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
RON (Run of Network)
Direct Response
Tags
Stenography
47. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Action games
ASP (Active Server Pages):
Scalability
Response Attribution
48. Refers to the process social media users undergo to categorize content according to their own folksonomy
Pay-Per-Click
Page View
Tagging
Folksonomies
49. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Conformity
Pillar content
Tags
Alternate reality game
50. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Recommendations and referrals
Best practices to leverage social reviews and ratings
Click-Through-Rate (CTR)
Adwords