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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content written with the intent to be helpful to target audience






2. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






3. Media channels beyond the control of the company (word of mouth)






4. Consumers are happy/ unhappy posting about you with reviews of anysort






5. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






6. Refers to the process social media users undergo to categorize content according to their own folksonomy






7. Assessments with detailed comments about the object in question






8. Means of communication that can reach a large number of individuals






9. The process by which display ads get placed on websites.






10. Within each medium - marketers can choose these specifically to place a message






11. Occur in real time






12. How much activity can a website handle - can it handle times of large visits






13. Careful crafting of a title that markets the content






14. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






15. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






16. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






17. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






18. This ad buying option places ads on several networked websites.






19. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






20. A means of communication






21. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






22. Information that people copy from other sources






23. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






24. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






25. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






26. The exposure of a clickable ad on a website to one individual person.






27. Person who is frequently able to influence others






28. May include text graphics video and sound but on a website






29. Method of game play:






30. Placement of a branded item in an entertainment property such as a television program - movie - or game.






31. Content that offers a claim about something of interest






32. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






33. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






34. Ads that appear between web pages (before the browser displays a new page).






35. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






36. Save your bookmarks online so they are always available wherever you have online access






37. A web-based tool or desktop application that collects syndicated content.






38. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






39. Software that is routinely updated like an app






40. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






41. Authority building content seminal pieces of work that shape the way people think






42. The electronic/online activity of prospects






43. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






44. Sites with aid in the dissemination of content to an audience:






45. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






46. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






47. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






48. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






49. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






50. Classifications that experts create