Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to freely interact with other people and companies; open access to venues that allow users to share content






2. The coding language used to create and link together documents and files on the internet.






3. Content written with the intent to be helpful to target audience






4. Require a great time investment are highly immersive and demand advance skill






5. Crosses the boundaries of mass and personal media






6. Software that is routinely updated like an app






7. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






8. Websites that host regularly updated content






9. Automated software that combs through web sites to index web pages for search engines.






10. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






11. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






12. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






13. The degree to which the data in a database is accurate and consistent according to a data model and data type.






14. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






15. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






16. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






17. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






18. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






19. Occur in real time






20. This ad buying option places an ad at various places on one website.






21. Host content but also typically feature video - photo etc. other than text






22. The process by which display ads get placed on websites.






23. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






24. The hardware systems on which the game is played






25. The means by which files are transferred from your computer directly to your website.






26. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






27. Handle: your user name in a social community






28. Means of communication that can reach a large number of individuals






29. How much activity can a website handle - can it handle times of large visits






30. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






31. Those others view as knowledgeable sources of information






32. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






33. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






34. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






35. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






36. A link that leads people to a different website from the one they are visiting.






37. This ad buying option places ads on several networked websites.






38. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






39. Change in beliefs or actions as a reaction to group pressure (real or imagined)






40. Website measurement that records unique IP addresses as individual visitors.






41. A means of communication






42. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






43. Acronym representing a way to create real-time Web applications.






44. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






45. Accumulated resources whose value flows to people as a result of their access to others






46. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






47. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






48. Method of game play:






49. Media for which you assessed monetary fees






50. Do not require all participants to immediately respond