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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Medium (or channel)
Milieu
Conversion
Recommendations and referrals
2. Sets of labels (tags) individuals choose in a way that makes sense to them
RON (Run of Network)
Research hook
Folksonomies
Media Sharing sites
3. Within each medium - marketers can choose these specifically to place a message
Mode
Benefits of engaging with your customers through online social channels
Vehicles
Meme
4. The RSS or Atom feeds used by news aggregators.
Strategy games
Product placement
Feed
RSS (Really Simple Syndication)
5. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Simulation games
Social networking sites
When we are more likely to conform
Core games
6. Websites that host regularly updated content
Blogs
Interstitial Ads
Simulation games
Personal media
7. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
In-game advertising
Level of participation
HTML (HyperText Markup Language)
Social customer relationship management (crm)
8. Automated software that combs through web sites to index web pages for search engines.
Social Media Marketing
Spider
Pay-Per-Lead
Site stickiness
9. Persuades with the opinion or recommendation of an expert in the field
Your social brand
Authority
Synchronous interactions
Opinion leader
10. Software that is routinely updated like an app
Perpetual beta
HTML (HyperText Markup Language)
Cost Per Click (CPC)
Folksonomies
11. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Network effect
RSS (Really Simple Syndication)
Data Hygiene
Pay-Per-Impression
12. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Asynchronous interactions
API (Application Programming Interface)
Action games
Culture of participation
13. Save your bookmarks online so they are always available wherever you have online access
Search Engine Marketing (SEM)
Above The Fold
Digital native
Social bookmarking sites
14. Ability of a site to draw repeat visits and to keep people on a site
In game immersive advertising
Site stickiness
Giveaway hook
Bases of social power
15. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Anchor Text
Mass media
Share tools
CGI (Common Gateway Interface)
16. May include text graphics video and sound but on a website
Display ads
Personal media
Authority building content
Share tools
17. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Profiling
Conformity
Handle squatting
Role of social media in the consumer purchase process
18. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Action games
Role playing games
Cloud computing
19. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Media
Authority
Rich-Media
Steps in a shopping decision
20. Refers to the process social media users undergo to categorize content according to their own folksonomy
Reviews
Cognitive bias
Tagging
Authority
21. Content that will entertain
Humor hook
Social communities
Paid media
Adwords
22. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Ad Tracking
Data Hygiene
Recommendations and referrals
Media Sharing sites
23. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Ratings
Earned media
Ad Tracking
Marketing Qualified Lead (MQL)
24. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Data Hygiene
Click-Through-Rate (CTR)
Bases of social power
Exit Traffic
25. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
Blogs
Demographics
Inbound Link
26. The exposure of a clickable ad on a website to one individual person.
Ratings
Adsense
Product placement
Impression:
27. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Conformity
Landing Page
Recommendations and referrals
Ad Tracking
28. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social proof
Pay-Per-Inclusion
Landing Page
Authority
29. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Pay-Per-Impression
Different forms of social media
Web 2.0
Social Commerce
30. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Share tools
Media Sharing sites
FTP (file transfer protocol)
Meta Tag
31. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Benefits of engaging with your customers through online social channels
Other referral tools
Tags
Social ads
32. Media channels the brand controls
Handle squatting
Owned media
Skyscraper
Share tools
33. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Aggregator
RON (Run of Network)
Organic Search
Hover/Floating Ads
34. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Reviews
Frequency
Aggregation
Online Ads/Banner Ads
35. Sites with aid in the dissemination of content to an audience:
Expandable Ads
Click-Through-Rate (CTR)
Outbound Link
Social Publishing
36. Share and promote online news
FTP (file transfer protocol)
CGI (Common Gateway Interface)
Social news communities
Digital native
37. Ads that appear between web pages (before the browser displays a new page).
Adwords
Interstitial Ads
Cloud computing
Vehicles
38. Content written with the intent to be helpful to target audience
Platforms
Taxonomies
When we are more likely to conform
Resource hook
39. The way the game world is experienced
Authority building content
Mode
Split-Run
Filler content
40. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Frequency
Word of mouse
Search Engine Marketing (SEM)
Above The Fold
41. Problem recognition - info search - alternative eval - purchase - post purchase eval
Page View
Flagship content
Social games
Steps in a shopping decision
42. Acronym representing a way to create real-time Web applications.
Medium (or channel)
ROS (Run of Site)
AJAX (Asynchronous Java Script and XML)
Dynamic Content
43. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Reputation capital
Black Hat SEO
Aggregator
HTML (HyperText Markup Language)
44. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Benefits of engaging with your customers through online social channels
Alternate reality game
Folksonomies
Click-Through-Rate (CTR)
45. Interactive social system that is available to users 24/7
Forums
Different forms of social media
Web 2.0
Hover/Floating Ads
46. Method of game play:
Reviews
Media
Digital native
Genre
47. Refers to situations where consumers interact with others during a shopping event
Reviews
Earned media
Social shopping
Bases of social power
48. Belief that when a lot of people select one option then it must be the right option
Cross Selling
Response Attribution
Social proof
Social networking sites
49. Typically educational content that readers use over time - save and share
CGI (Common Gateway Interface)
Authority
Pillar content
Digital Body Language
50. Assessments with detailed comments about the object in question
Handle squatting
Aggregation
Reviews
Blogs