Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media channels the brand controls






2. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






3. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






4. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






5. The shortcuts our brains take when we process information






6. The exposure of a clickable ad on a website to one individual person.






7. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






8. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






9. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






10. Number of people exposed to your message






11. The coding language used to create and link together documents and files on the internet.






12. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






13. The hardware systems on which the game is played






14. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






15. Accumulated resources whose value flows to people as a result of their access to others






16. Information that people copy from other sources






17. Placement of a branded item in an entertainment property such as a television program - movie - or game.






18. Constantly wired in the network - always online






19. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






20. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






21. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






22. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






23. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






24. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






25. May include text graphics video and sound but on a website






26. The process by which display ads get placed on websites.






27. Occurs when people follow the behaviors of others






28. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






29. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






30. Interactive social system that is available to users 24/7






31. Careful crafting of a title that markets the content






32. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






33. Crosses the boundaries of mass and personal media






34. Within each medium - marketers can choose these specifically to place a message






35. Automated software that combs through web sites to index web pages for search engines.






36. The RSS or Atom feeds used by news aggregators.






37. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






38. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






39. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






40. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






41. Content that refutes an accepted belief






42. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






43. Websites that host regularly updated content






44. Change in beliefs or actions as a reaction to group pressure (real or imagined)






45. Content that promises something for free






46. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






47. Problem recognition - info search - alternative eval - purchase - post purchase eval






48. A means of communication






49. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






50. A link that leads people to a different website from the one they are visiting.