Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Channels capable of two way communication on a small scale






2. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






3. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






4. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






5. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






6. The use of a digital brand name by someone who does not have legit claim to the name






7. Ads that appear between web pages (before the browser displays a new page).






8. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






9. Google's pay-per-click advertiser program.






10. Require a great time investment are highly immersive and demand advance skill






11. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






12. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






13. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






14. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






15. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






16. The visual nature of the game such as science fiction - fantasy horror and retro






17. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






18. The hardware systems on which the game is played






19. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






20. This ad buying option places an ad at various places on one website.






21. Websites that host regularly updated content






22. Anything that involves delivering hosted services online






23. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






24. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






25. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






26. Consumers are happy/ unhappy posting about you with reviews of anysort






27. Interactive social system that is available to users 24/7






28. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






29. Within each medium - marketers can choose these specifically to place a message






30. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






31. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






32. Scores that people acting in the role of critics assign to something as an indicator






33. Means of communication that can reach a large number of individuals






34. Sets of labels (tags) individuals choose in a way that makes sense to them






35. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






36. Media channels the brand controls






37. Original cntent that positions the sponsoring entity as a authority






38. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






39. Information that people copy from other sources






40. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






41. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






42. When an advertiser pays for their online ad based on the number of views.






43. Typically educational content that readers use over time - save and share






44. The way the game world is experienced






45. The means by which files are transferred from your computer directly to your website.






46. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






47. Content written with the intent to be helpful to target audience






48. Those others view as knowledgeable sources of information






49. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






50. Ability of a site to draw repeat visits and to keep people on a site