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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Software that is routinely updated like an app






2. The use of a digital brand name by someone who does not have legit claim to the name






3. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






4. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






5. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






6. Content that refutes an accepted belief






7. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






8. Refers to the process social media users undergo to categorize content according to their own folksonomy






9. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






10. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






11. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






12. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






13. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






14. Anything that involves delivering hosted services online






15. Information that people copy from other sources






16. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






17. Consumers are happy/ unhappy posting about you with reviews of anysort






18. Content that promises something for free






19. Method of game play:






20. Refers to situations where consumers interact with others during a shopping event






21. Performative in that the player chooses an action that the game executes






22. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






23. The shortcuts our brains take when we process information






24. Oldest venue of social media that are ineractive versions of community bulletin boards






25. Games in which the players play a character role with the goal of completing a mission






26. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






27. Website measurement that records unique IP addresses as individual visitors.






28. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






29. The term used when people have clicked on or viewed a web page.






30. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






31. Handle: your user name in a social community






32. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






33. The ability to attribute prospect behavior to the media that triggered the response.






34. Within each medium - marketers can choose these specifically to place a message






35. Accumulated resources whose value flows to people as a result of their access to others






36. Content that will entertain






37. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






38. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






39. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






40. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






41. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






42. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






43. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






44. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






45. The visible - clickable text in a hyperlink typically used to indicate subject matter.






46. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






47. Avg number of times someone is exposed to your message






48. Online word of mouth and very strong influence on consumer decision making






49. Crosses the boundaries of mass and personal media






50. Occurs when people follow the behaviors of others







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