Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This ad buying option places ads on several networked websites.






2. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






3. Share and promote online news






4. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






5. Method of game play:






6. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






7. Host content but also typically feature video - photo etc. other than text






8. Oldest venue of social media that are ineractive versions of community bulletin boards






9. The shortcuts our brains take when we process information






10. Anything that involves delivering hosted services online






11. Original cntent that positions the sponsoring entity as a authority






12. Accumulated resources whose value flows to people as a result of their access to others






13. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






14. Scores that people acting in the role of critics assign to something as an indicator






15. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






16. Selling an additional category of products/solutions as a result of a customer's original purchase.






17. Content that promises something for free






18. Information that people copy from other sources






19. Channels capable of two way communication on a small scale






20. Change in beliefs or actions as a reaction to group pressure (real or imagined)






21. Automated software that combs through web sites to index web pages for search engines.






22. Require a great time investment are highly immersive and demand advance skill






23. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






24. Media channels the brand controls






25. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






26. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






27. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






28. The coding language used to create and link together documents and files on the internet.






29. Refers to the process social media users undergo to categorize content according to their own folksonomy






30. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






31. Means of communication that can reach a large number of individuals






32. Within each medium - marketers can choose these specifically to place a message






33. The RSS or Atom feeds used by news aggregators.






34. Performative in that the player chooses an action that the game executes






35. Acronym representing a way to create real-time Web applications.






36. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






37. The degree to which the data in a database is accurate and consistent according to a data model and data type.






38. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






39. Attempt to depict real world sitiuations






40. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






41. Games in which the players play a character role with the goal of completing a mission






42. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






43. The visible - clickable text in a hyperlink typically used to indicate subject matter.






44. Sites with aid in the dissemination of content to an audience:






45. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






46. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






47. The visual nature of the game such as science fiction - fantasy horror and retro






48. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






49. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






50. Careful crafting of a title that markets the content