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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






2. Cost of advertising based on the number of clicks received.






3. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






4. May include text graphics video and sound but on a website






5. Sites with aid in the dissemination of content to an audience:






6. The RSS or Atom feeds used by news aggregators.






7. Paying to acquire leads from an outside party at a set rate or amount per lead.






8. Content written with the intent to be helpful to target audience






9. Google's pay-per-click advertiser program.






10. Ability of a site to draw repeat visits and to keep people on a site






11. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






12. Require a great time investment are highly immersive and demand advance skill






13. The ability to freely interact with other people and companies; open access to venues that allow users to share content






14. The process by which display ads get placed on websites.






15. Those that involve expert play to organize and value variables in the game system






16. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






17. Sets of labels (tags) individuals choose in a way that makes sense to them






18. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






19. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






20. Games in which the players play a character role with the goal of completing a mission






21. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






22. Information that people copy from other sources






23. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






24. Oldest venue of social media that are ineractive versions of community bulletin boards






25. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






26. Placement of a branded item in an entertainment property such as a television program - movie - or game.






27. The ability to attribute prospect behavior to the media that triggered the response.






28. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






29. The degree to which the data in a database is accurate and consistent according to a data model and data type.






30. Assessments with detailed comments about the object in question






31. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






32. Method of game play:






33. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






34. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






35. Interactive social system that is available to users 24/7






36. Original cntent that positions the sponsoring entity as a authority






37. Acronym representing a way to create real-time Web applications.






38. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






39. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






40. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






41. A link to your website from a different website.






42. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






43. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






44. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






45. Websites that host regularly updated content






46. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






47. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






48. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






49. Avg number of times someone is exposed to your message






50. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.