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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Typically educational content that readers use over time - save and share
Pillar content
Research hook
Search Engine Optimization (SEO)
Cloud computing
2. Selling an additional category of products/solutions as a result of a customer's original purchase.
Cross Selling
Your social brand
Steps in a shopping decision
URL Tracking
3. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
Rich-Media
Landing Page
CGI (Common Gateway Interface)
4. The ability to attribute prospect behavior to the media that triggered the response.
FTP (file transfer protocol)
Pay-Per-Lead
Marketing Qualified Lead (MQL)
Response Attribution
5. Sets of labels (tags) individuals choose in a way that makes sense to them
Marketing Qualified Lead (MQL)
Folksonomies
AIDA
Cost Per Thousand (CPM)
6. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Flagship content
Paid media
Interstitial Ads
Buying Cycle
7. The shortcuts our brains take when we process information
Cost Per Click (CPC)
Authority building content
Cognitive bias
Interstitial Ads
8. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Ad Tracking
Product placement
Wikis
9. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Alternate reality game
ASP (Active Server Pages):
Social games
Hover/Floating Ads
10. Problem recognition - info search - alternative eval - purchase - post purchase eval
Paid media
Tags
Outbound Link
Steps in a shopping decision
11. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Direct Response
Meta Tag
Synchronous interactions
Pay-Per-Click
12. Occurs when people follow the behaviors of others
Anchor Text
Social proof
Herding behavior
Resource hook
13. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Conversion
Cost Per Click (CPC)
In-game advertising
Contrary hook
14. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Social customer relationship management (crm)
Adwords
Recommendations and referrals
Online Ads/Banner Ads
15. The visual nature of the game such as science fiction - fantasy horror and retro
Above The Fold
Platforms
Milieu
Your social brand
16. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
ASP (Active Server Pages):
Social news communities
Media
In-game advertising
17. Attention - Interest - Desire - and Action
Social media
Interstitial Ads
AIDA
Word of mouse
18. The coding language used to create and link together documents and files on the internet.
Spider
HTML (HyperText Markup Language)
Resource hook
Core games
19. Google's pay-per-click advertiser program.
Search Engine Marketing (SEM)
Adwords
Cost Per Click (CPC)
Forums
20. Information that people copy from other sources
Filler content
API (Application Programming Interface)
Impression:
Mode
21. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
ROS (Run of Site)
Best practices to leverage social reviews and ratings
Meta Tag
Resource hook
22. Persuades with the opinion or recommendation of an expert in the field
Strategy games
Authority
Social networking sites
Above The Fold
23. Refers to the process social media users undergo to categorize content according to their own folksonomy
Tagging
Aggregator
Pay-Per-Click
EPV (Earnings Per Visitor)
24. Channels capable of two way communication on a small scale
URL Tracking
Personal media
Wikis
Earned media
25. Paying to acquire leads from an outside party at a set rate or amount per lead.
Simulation games
Casual games
Cognitive bias
Pay-Per-Lead
26. The electronic/online activity of prospects
Milieu
Cost Per Action (CPA)
Digital Body Language
Mass media
27. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Social Commerce
Social games
Bases of social power
Stenography
28. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Perpetual beta
Direct Response
Culture of participation
Cost Per Action (CPA)
29. Online word of mouth and very strong influence on consumer decision making
Best practices to leverage social reviews and ratings
Word of mouse
Digital Body Language
Cross Selling
30. Constantly wired in the network - always online
Platforms
Digital native
Simulation games
Social news communities
31. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
EPV (Earnings Per Visitor)
Medium (or channel)
Core games
32. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Affinity
Advergaming
Other referral tools
Data Hygiene
33. Scores that people acting in the role of critics assign to something as an indicator
Site stickiness
Aggregation
Ratings
Social networking sites
34. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Platforms
Other referral tools
Conversion
Pay-Per-Click
35. Attempt to depict real world sitiuations
Casual games
Simulation games
Different forms of social media
Aggregation
36. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social networking sites
In game immersive advertising
Folksonomies
Reputation capital
37. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
API (Application Programming Interface)
Owned media
Culture of participation
Role of social media in the consumer purchase process
38. Oldest venue of social media that are ineractive versions of community bulletin boards
Social Commerce
Online Ads/Banner Ads
Social communities
Forums
39. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Landing Page
When we are more likely to conform
Conversion
Above The Fold
40. The term used when people have clicked on or viewed a web page.
Wikis
Cost Per Action (CPA)
Pay-Per-Lead
Page View
41. Original cntent that positions the sponsoring entity as a authority
Different forms of social media
Cookie
Authority building content
Steps in a shopping decision
42. A link to your website from a different website.
Giveaway hook
Product placement
Inbound Link
In-game advertising
43. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Organic Search
Social games
Pay-Per-Impression
Bases of social power
44. Ads that appear between web pages (before the browser displays a new page).
Interstitial Ads
In game immersive advertising
Dynamic Content
Wikis
45. Consumers are happy/ unhappy posting about you with reviews of anysort
Reputation economy
Cost Per Thousand (CPM)
Ratings
Social proof
46. Cost of advertising based on the number of clicks received.
Research hook
Cost Per Click (CPC)
Churn Rate
RSS (Really Simple Syndication)
47. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Reputation capital
Profiling
Adwords
FTP (file transfer protocol)
48. Anything that involves delivering hosted services online
Your social brand
Cloud computing
Frequency
Authority building content
49. Content that promises something for free
Giveaway hook
Skyscraper
In-game advertising
Taxonomies
50. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Click-Through-Rate (CTR)
Frequency
Meta Tag
Reputation economy