Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






2. Within each medium - marketers can choose these specifically to place a message






3. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






4. The use of a digital brand name by someone who does not have legit claim to the name






5. Games in which the players play a character role with the goal of completing a mission






6. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






7. The electronic/online activity of prospects






8. A link to your website from a different website.






9. The ability to freely interact with other people and companies; open access to venues that allow users to share content






10. Ads that appear between web pages (before the browser displays a new page).






11. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






12. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






13. Information that people copy from other sources






14. The value added for all users by each individual user






15. Accumulated resources whose value flows to people as a result of their access to others






16. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






17. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






18. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






19. Problem recognition - info search - alternative eval - purchase - post purchase eval






20. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






21. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






22. The visual nature of the game such as science fiction - fantasy horror and retro






23. Constantly wired in the network - always online






24. Authority building content seminal pieces of work that shape the way people think






25. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






26. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






27. Those others view as knowledgeable sources of information






28. The means by which files are transferred from your computer directly to your website.






29. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






30. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






31. Sets of labels (tags) individuals choose in a way that makes sense to them






32. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






33. The ability to attribute prospect behavior to the media that triggered the response.






34. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






35. Assessments with detailed comments about the object in question






36. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






37. Change in beliefs or actions as a reaction to group pressure (real or imagined)






38. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






39. The term used when people have clicked on or viewed a web page.






40. Media channels the brand controls






41. Content that promises something for free






42. Handle: your user name in a social community






43. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






44. Interactive social system that is available to users 24/7






45. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






46. Person who is frequently able to influence others






47. The degree to which the data in a database is accurate and consistent according to a data model and data type.






48. Attention - Interest - Desire - and Action






49. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






50. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand