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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. May include text graphics video and sound but on a website






2. Person who is frequently able to influence others






3. Classifications that experts create






4. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






5. Number of people exposed to your message






6. Oldest venue of social media that are ineractive versions of community bulletin boards






7. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






8. Content that refutes an accepted belief






9. Refers to the process social media users undergo to categorize content according to their own folksonomy






10. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






11. Ads that appear between web pages (before the browser displays a new page).






12. The value added for all users by each individual user






13. Do not require all participants to immediately respond






14. Cost of advertising based on the number of clicks received.






15. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






16. Occurs when people follow the behaviors of others






17. This ad buying option places ads on several networked websites.






18. Within each medium - marketers can choose these specifically to place a message






19. A link that leads people to a different website from the one they are visiting.






20. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






21. Save your bookmarks online so they are always available wherever you have online access






22. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






23. The ability to attribute prospect behavior to the media that triggered the response.






24. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






25. Assessments with detailed comments about the object in question






26. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






27. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






28. Original cntent that positions the sponsoring entity as a authority






29. Information that people copy from other sources






30. The hardware systems on which the game is played






31. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






32. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






33. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






34. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






35. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






36. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






37. Persuades with the opinion or recommendation of an expert in the field






38. Typically educational content that readers use over time - save and share






39. Content written with the intent to be helpful to target audience






40. Handle: your user name in a social community






41. Crosses the boundaries of mass and personal media






42. The degree to which the data in a database is accurate and consistent according to a data model and data type.






43. Ability of a site to draw repeat visits and to keep people on a site






44. Media channels beyond the control of the company (word of mouth)






45. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






46. Online word of mouth and very strong influence on consumer decision making






47. The electronic/online activity of prospects






48. Website measurement that records unique IP addresses as individual visitors.






49. How much activity can a website handle - can it handle times of large visits






50. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.







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