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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This ad buying option places an ad at various places on one website.
Digital native
Social bookmarking sites
ROS (Run of Site)
Cloud computing
2. Problem recognition - info search - alternative eval - purchase - post purchase eval
Split-Run
Contrary hook
AIDA
Steps in a shopping decision
3. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Click-Through-Rate (CTR)
Best practices to leverage social reviews and ratings
Marketing Qualified Lead (MQL)
Earned media
4. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Reputation economy
Earned media
Conformity
Site stickiness
5. Person who is frequently able to influence others
Social capital
Conformity
Opinion leader
Aggregation
6. The term used when people have clicked on or viewed a web page.
Genre
Page View
Personal media
Expandable Ads
7. The electronic/online activity of prospects
Cross Selling
Folksonomies
Digital Body Language
Paid media
8. Host content but also typically feature video - photo etc. other than text
Split-Run
Humor hook
Alternate reality game
Media Sharing sites
9. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Churn Rate
Search Engine Marketing (SEM)
Flagship content
Aggregator
10. Typically educational content that readers use over time - save and share
Best practices to leverage social reviews and ratings
Pillar content
RON (Run of Network)
Online Ads/Banner Ads
11. Attempt to depict real world sitiuations
Alternate reality game
Conformity
Casual games
Simulation games
12. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Filler content
Split-Run
Product placement
Contrary hook
13. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Social media
Flagship content
Dynamic Content
14. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Response Attribution
EPV (Earnings Per Visitor)
Personal media
Adwords
15. A web-based tool or desktop application that collects syndicated content.
Synchronous interactions
Aggregator
Contrary hook
Product placement
16. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Aggregator
Paid media
Tagging
Affinity
17. Games in which the players play a character role with the goal of completing a mission
Role playing games
Reputation economy
Pay-Per-Click
Flagship content
18. The coding language used to create and link together documents and files on the internet.
Steps in a shopping decision
Cognitive bias
HTML (HyperText Markup Language)
Social Publishing
19. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Social ads
Core games
Conformity
ASP (Active Server Pages):
20. Sites with aid in the dissemination of content to an audience:
Benefits of engaging with your customers through online social channels
Frequency
Resource hook
Social Publishing
21. Save your bookmarks online so they are always available wherever you have online access
Black Hat SEO
Share tools
Interstitial Ads
Social bookmarking sites
22. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Split-Run
Wikis
Cost Per Click (CPC)
Ad Tracking
23. Number of people exposed to your message
Social games
Dynamic Content
Reach
AJAX (Asynchronous Java Script and XML)
24. The hardware systems on which the game is played
Platforms
Adsense
Marketing Qualified Lead (MQL)
Split-Run
25. A link that leads people to a different website from the one they are visiting.
Cost Per Click (CPC)
Outbound Link
ROS (Run of Site)
Aggregation
26. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social Media Marketing
Social bookmarking sites
Social proof
Culture of participation
27. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Cross Selling
Churn Rate
Interstitial Ads
Social ads
28. Within each medium - marketers can choose these specifically to place a message
Vehicles
Interstitial Ads
Expandable Ads
Earned media
29. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Cost Per Thousand (CPM)
Casual games
Digital native
Expandable Ads
30. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Social media
Social Commerce
CGI (Common Gateway Interface)
Outbound Link
31. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Share tools
Bases of social power
Herding behavior
Above The Fold
32. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
RSS (Really Simple Syndication)
Search Engine Marketing (SEM)
Hover/Floating Ads
ROS (Run of Site)
33. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Genre
Frequency
Platforms
Cookie
34. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
ASP (Active Server Pages):
Online Ads/Banner Ads
Exit Traffic
Landing Page
35. Refers to situations where consumers interact with others during a shopping event
Tagging
Social shopping
Pay-Per-Inclusion
Strategy games
36. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Alternate reality game
In game immersive advertising
Media Sharing sites
Cognitive bias
37. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Simulation games
Authority building content
Social games
Medium (or channel)
38. Media channels beyond the control of the company (word of mouth)
Cookie
Earned media
Exit Traffic
Tags
39. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Resource hook
Organic Search
Click-Through-Rate (CTR)
Handle squatting
40. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
AIDA
Above The Fold
Cost Per Action (CPA)
Bases of social power
41. A means of communication
Media
Cookie
Opinion leader
Product placement
42. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Social communities
Network effect
Bases of social power
Paid media
43. Selling an additional category of products/solutions as a result of a customer's original purchase.
Marketing Qualified Lead (MQL)
Cost Per Action (CPA)
Cross Selling
Click-Through-Rate (CTR)
44. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Blogs
Perpetual beta
Filler content
Advergaming
45. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Search Engine Marketing (SEM)
AIDA
Online Ads/Banner Ads
Pay-Per-Inclusion
46. A link to your website from a different website.
Inbound Link
Click-Through-Rate (CTR)
Handle squatting
Skyscraper
47. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Churn Rate
Action games
Social media
Benefits of engaging with your customers through online social channels
48. Content that will entertain
Humor hook
Asynchronous interactions
Core games
Role of social media in the consumer purchase process
49. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Opinion leader
Level of participation
Expandable Ads
Reviews
50. Sets of labels (tags) individuals choose in a way that makes sense to them
Resource hook
Action games
Personal media
Folksonomies