Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






2. The ability to freely interact with other people and companies; open access to venues that allow users to share content






3. Occurs when people follow the behaviors of others






4. Persuades with the opinion or recommendation of an expert in the field






5. Authority building content seminal pieces of work that shape the way people think






6. Crosses the boundaries of mass and personal media






7. The interface that allows one computer system or application to communicate and exchange data with another.






8. A link that leads people to a different website from the one they are visiting.






9. Attempt to depict real world sitiuations






10. Content that will entertain






11. Scores that people acting in the role of critics assign to something as an indicator






12. Change in beliefs or actions as a reaction to group pressure (real or imagined)






13. Content that offers a claim about something of interest






14. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






15. The way the game world is experienced






16. This ad buying option places ads on several networked websites.






17. The visual nature of the game such as science fiction - fantasy horror and retro






18. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






19. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






20. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






21. How much activity can a website handle - can it handle times of large visits






22. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






23. Original cntent that positions the sponsoring entity as a authority






24. Channels capable of two way communication on a small scale






25. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






26. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






27. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






28. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






29. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






30. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






31. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






32. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






33. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






34. Problem recognition - info search - alternative eval - purchase - post purchase eval






35. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






36. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






37. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






38. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






39. Method of game play:






40. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






41. The visible - clickable text in a hyperlink typically used to indicate subject matter.






42. Means of communication that can reach a large number of individuals






43. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






44. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






45. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






46. Online word of mouth and very strong influence on consumer decision making






47. Require a great time investment are highly immersive and demand advance skill






48. Content that refutes an accepted belief






49. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






50. Ability of a site to draw repeat visits and to keep people on a site