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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Assessments with detailed comments about the object in question
Black Hat SEO
Social customer relationship management (crm)
Reviews
Taxonomies
2. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Display ads
URL Tracking
Social networking sites
Handle squatting
3. Google's pay-per-click advertiser program.
Share tools
Authority building content
Action games
Adwords
4. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
In-game advertising
Cross Selling
Conformity
FTP (file transfer protocol)
5. Online word of mouth and very strong influence on consumer decision making
Word of mouse
HTML (HyperText Markup Language)
Social communities
Page View
6. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Scalability
Role of social media in the consumer purchase process
Product placement
ROS (Run of Site)
7. Sets of labels (tags) individuals choose in a way that makes sense to them
Medium (or channel)
Folksonomies
Pay-Per-Lead
Herding behavior
8. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Response Attribution
Social proof
CGI (Common Gateway Interface)
Search Engine Marketing (SEM)
9. Crosses the boundaries of mass and personal media
Aggregator
Social media
Cost Per Click (CPC)
Marketing Qualified Lead (MQL)
10. Websites that host regularly updated content
Profiling
Blogs
Tags
Outbound Link
11. Media channels the brand controls
Bases of social power
Owned media
Search Engine Marketing (SEM)
Social proof
12. Original cntent that positions the sponsoring entity as a authority
Cloud computing
Culture of participation
Data Hygiene
Authority building content
13. Content that offers a claim about something of interest
Research hook
Social shopping
Profiling
CGI (Common Gateway Interface)
14. The visible - clickable text in a hyperlink typically used to indicate subject matter.
In-game advertising
Anchor Text
Handle squatting
Word of mouse
15. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Online Ads/Banner Ads
Network effect
Interstitial Ads
AIDA
16. Content written with the intent to be helpful to target audience
Resource hook
Response Attribution
Cognitive bias
Role playing games
17. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Reputation capital
FTP (file transfer protocol)
Marketing Qualified Lead (MQL)
Owned media
18. Cost of advertising based on the number of clicks received.
Taxonomies
Cost Per Click (CPC)
Culture of participation
Alternate reality game
19. Automated software that combs through web sites to index web pages for search engines.
Spider
Black Hat SEO
Scalability
Reviews
20. When an advertiser pays for their online ad based on the number of views.
Pay-Per-Impression
Synchronous interactions
Adsense
Feed
21. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
ROS (Run of Site)
Online Ads/Banner Ads
Core games
Cookie
22. Typically educational content that readers use over time - save and share
Pillar content
AIDA
AJAX (Asynchronous Java Script and XML)
Adsense
23. A link that leads people to a different website from the one they are visiting.
Power users
Data Hygiene
When we are more likely to conform
Outbound Link
24. Careful crafting of a title that markets the content
Response Attribution
Title linkbaiting
Social media
Buying Cycle
25. The interface that allows one computer system or application to communicate and exchange data with another.
Interstitial Ads
Pillar content
API (Application Programming Interface)
Social news communities
26. A link to your website from a different website.
Genre
Outbound Link
Social proof
Inbound Link
27. Save your bookmarks online so they are always available wherever you have online access
Media
Social bookmarking sites
Conversion
Organic Search
28. Ability of a site to draw repeat visits and to keep people on a site
Site stickiness
Role of social media in the consumer purchase process
Level of participation
Role playing games
29. Constantly wired in the network - always online
Digital native
Alternate reality game
Authority building content
Asynchronous interactions
30. Oldest venue of social media that are ineractive versions of community bulletin boards
Genre
Scalability
Forums
Perpetual beta
31. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Impression:
Web 2.0
Black Hat SEO
Search Engine Marketing (SEM)
32. Authority building content seminal pieces of work that shape the way people think
Direct Response
Mass media
Flagship content
Wikis
33. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Landing Page
Split-Run
Ad Serving
Meta Tag
34. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Expandable Ads
Pay-Per-Inclusion
Social media
Frequency
35. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Aggregation
Conversion
Reputation capital
Milieu
36. Method of game play:
When we are more likely to conform
Product placement
Taxonomies
Genre
37. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Adwords
Churn Rate
Frequency
Impression:
38. The term used when people have clicked on or viewed a web page.
Digital native
Handle squatting
Adwords
Page View
39. Interactive social system that is available to users 24/7
Stenography
Web 2.0
Cross Selling
Synchronous interactions
40. Performative in that the player chooses an action that the game executes
Action games
Pay-Per-Lead
Social news communities
Your social brand
41. Content that promises something for free
Wikis
Giveaway hook
Genre
Unique Visitor
42. A web-based tool or desktop application that collects syndicated content.
Action games
Aggregator
Cost Per Click (CPC)
Cognitive bias
43. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Cloud computing
Best practices to leverage social reviews and ratings
Social ads
Role playing games
44. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Organic Search
Personal media
Aggregation
Reputation capital
45. The process by which display ads get placed on websites.
Earned media
Bases of social power
Ad Serving
Flagship content
46. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Blogs
Churn Rate
Meta Tag
Cognitive bias
47. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Cloud computing
Black Hat SEO
Dynamic Content
RSS (Really Simple Syndication)
48. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Cost Per Click (CPC)
Alternate reality game
Social communities
Digital native
49. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Search Engine Marketing (SEM)
Landing Page
Marketing Qualified Lead (MQL)
Adsense
50. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Stenography
API (Application Programming Interface)
Buying Cycle
Black Hat SEO