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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






2. A link to your website from a different website.






3. Those that involve expert play to organize and value variables in the game system






4. Software that is routinely updated like an app






5. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






6. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






7. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






8. Sets of labels (tags) individuals choose in a way that makes sense to them






9. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






10. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






11. The process by which display ads get placed on websites.






12. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






13. Person who is frequently able to influence others






14. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






15. Those others view as knowledgeable sources of information






16. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






17. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






18. A web-based tool or desktop application that collects syndicated content.






19. Content that promises something for free






20. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






21. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






22. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






23. The exposure of a clickable ad on a website to one individual person.






24. Change in beliefs or actions as a reaction to group pressure (real or imagined)






25. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






26. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






27. Sites with aid in the dissemination of content to an audience:






28. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






29. Problem recognition - info search - alternative eval - purchase - post purchase eval






30. Avg number of times someone is exposed to your message






31. Original cntent that positions the sponsoring entity as a authority






32. The degree to which the data in a database is accurate and consistent according to a data model and data type.






33. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






34. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






35. The ability to freely interact with other people and companies; open access to venues that allow users to share content






36. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






37. Interactive social system that is available to users 24/7






38. Constantly wired in the network - always online






39. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






40. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






41. Anything that involves delivering hosted services online






42. Occurs when people follow the behaviors of others






43. A means of communication






44. Classifications that experts create






45. Refers to the process social media users undergo to categorize content according to their own folksonomy






46. Performative in that the player chooses an action that the game executes






47. Selling an additional category of products/solutions as a result of a customer's original purchase.






48. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






49. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






50. Attention - Interest - Desire - and Action






Can you answer 50 questions in 15 minutes?



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