Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Number of people exposed to your message






2. Refers to situations where consumers interact with others during a shopping event






3. This ad buying option places an ad at various places on one website.






4. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






5. Paying to acquire leads from an outside party at a set rate or amount per lead.






6. Online word of mouth and very strong influence on consumer decision making






7. Accumulated resources whose value flows to people as a result of their access to others






8. Content written with the intent to be helpful to target audience






9. Share and promote online news






10. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






11. Classifications that experts create






12. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






13. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






14. The means by which files are transferred from your computer directly to your website.






15. Within each medium - marketers can choose these specifically to place a message






16. The visible - clickable text in a hyperlink typically used to indicate subject matter.






17. Software that is routinely updated like an app






18. Authority building content seminal pieces of work that shape the way people think






19. Save your bookmarks online so they are always available wherever you have online access






20. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






21. Uses software to fine tune the offer and build intimacy with the customer






22. Original cntent that positions the sponsoring entity as a authority






23. A link that leads people to a different website from the one they are visiting.






24. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






25. Assessments with detailed comments about the object in question






26. Interactive social system that is available to users 24/7






27. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






28. The visual nature of the game such as science fiction - fantasy horror and retro






29. Sites with aid in the dissemination of content to an audience:






30. Content that offers a claim about something of interest






31. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






32. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






33. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






34. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






35. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






36. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






37. The term used when people have clicked on or viewed a web page.






38. Occurs when people follow the behaviors of others






39. A web-based tool or desktop application that collects syndicated content.






40. Channels capable of two way communication on a small scale






41. Problem recognition - info search - alternative eval - purchase - post purchase eval






42. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






43. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






44. A means of communication






45. Website measurement that records unique IP addresses as individual visitors.






46. The use of a digital brand name by someone who does not have legit claim to the name






47. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






48. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






49. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






50. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution