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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






2. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






3. Attempt to depict real world sitiuations






4. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






5. Media channels beyond the control of the company (word of mouth)






6. Websites that host regularly updated content






7. Avg number of times someone is exposed to your message






8. Oldest venue of social media that are ineractive versions of community bulletin boards






9. Media channels the brand controls






10. Website measurement that records unique IP addresses as individual visitors.






11. Accumulated resources whose value flows to people as a result of their access to others






12. Automated software that combs through web sites to index web pages for search engines.






13. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






14. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






15. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






16. Online word of mouth and very strong influence on consumer decision making






17. Anything that involves delivering hosted services online






18. Those that involve expert play to organize and value variables in the game system






19. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






20. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






21. Performative in that the player chooses an action that the game executes






22. Problem recognition - info search - alternative eval - purchase - post purchase eval






23. Refers to situations where consumers interact with others during a shopping event






24. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






25. Placement of a branded item in an entertainment property such as a television program - movie - or game.






26. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






27. This ad buying option places an ad at various places on one website.






28. Number of people exposed to your message






29. The shortcuts our brains take when we process information






30. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






31. Occurs when people follow the behaviors of others






32. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






33. Change in beliefs or actions as a reaction to group pressure (real or imagined)






34. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






35. Share and promote online news






36. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






37. Scores that people acting in the role of critics assign to something as an indicator






38. A link that leads people to a different website from the one they are visiting.






39. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






40. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






41. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






42. The value added for all users by each individual user






43. Google's pay-per-click advertiser program.






44. A means of communication






45. The visual nature of the game such as science fiction - fantasy horror and retro






46. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






47. Original cntent that positions the sponsoring entity as a authority






48. The visible - clickable text in a hyperlink typically used to indicate subject matter.






49. Sites with aid in the dissemination of content to an audience:






50. Host content but also typically feature video - photo etc. other than text