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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






2. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






3. Change in beliefs or actions as a reaction to group pressure (real or imagined)






4. The process by which display ads get placed on websites.






5. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






6. Placement of a branded item in an entertainment property such as a television program - movie - or game.






7. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






8. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






9. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






10. Constantly wired in the network - always online






11. Ads that appear between web pages (before the browser displays a new page).






12. Interactive social system that is available to users 24/7






13. The shortcuts our brains take when we process information






14. Occurs when people follow the behaviors of others






15. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






16. Sites with aid in the dissemination of content to an audience:






17. This ad buying option places an ad at various places on one website.






18. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






19. Content that promises something for free






20. Media channels beyond the control of the company (word of mouth)






21. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






22. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






23. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






24. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






25. Software that is routinely updated like an app






26. Persuades with the opinion or recommendation of an expert in the field






27. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






28. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






29. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






30. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






31. Problem recognition - info search - alternative eval - purchase - post purchase eval






32. A means of communication






33. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






34. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






35. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






36. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






37. The coding language used to create and link together documents and files on the internet.






38. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






39. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






40. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






41. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






42. Paying to acquire leads from an outside party at a set rate or amount per lead.






43. Careful crafting of a title that markets the content






44. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






45. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






46. Typically educational content that readers use over time - save and share






47. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






48. Crosses the boundaries of mass and personal media






49. Accumulated resources whose value flows to people as a result of their access to others






50. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis