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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






2. Accumulated resources whose value flows to people as a result of their access to others






3. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






4. Websites that host regularly updated content






5. Original cntent that positions the sponsoring entity as a authority






6. Belief that when a lot of people select one option then it must be the right option






7. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






8. Means of communication that can reach a large number of individuals






9. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






10. Channels capable of two way communication on a small scale






11. Google's pay-per-click advertiser program.






12. Oldest venue of social media that are ineractive versions of community bulletin boards






13. The visible - clickable text in a hyperlink typically used to indicate subject matter.






14. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






15. Careful crafting of a title that markets the content






16. Content that offers a claim about something of interest






17. Website measurement that records unique IP addresses as individual visitors.






18. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






19. Host content but also typically feature video - photo etc. other than text






20. Interactive social system that is available to users 24/7






21. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






22. Number of people exposed to your message






23. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






24. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






25. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






26. Crosses the boundaries of mass and personal media






27. Typically educational content that readers use over time - save and share






28. The way the game world is experienced






29. The degree to which the data in a database is accurate and consistent according to a data model and data type.






30. The ability to freely interact with other people and companies; open access to venues that allow users to share content






31. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






32. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






33. The hardware systems on which the game is played






34. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






35. Scores that people acting in the role of critics assign to something as an indicator






36. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






37. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






38. The visual nature of the game such as science fiction - fantasy horror and retro






39. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






40. Automated software that combs through web sites to index web pages for search engines.






41. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






42. How much activity can a website handle - can it handle times of large visits






43. Refers to situations where consumers interact with others during a shopping event






44. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






45. Handle: your user name in a social community






46. Online word of mouth and very strong influence on consumer decision making






47. Paying to acquire leads from an outside party at a set rate or amount per lead.






48. Sites with aid in the dissemination of content to an audience:






49. The electronic/online activity of prospects






50. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.