Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






2. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






3. Change in beliefs or actions as a reaction to group pressure (real or imagined)






4. Constantly wired in the network - always online






5. Handle: your user name in a social community






6. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






7. Typically educational content that readers use over time - save and share






8. Interactive social system that is available to users 24/7






9. Refers to situations where consumers interact with others during a shopping event






10. The process by which display ads get placed on websites.






11. Means of communication that can reach a large number of individuals






12. Those that involve expert play to organize and value variables in the game system






13. Content written with the intent to be helpful to target audience






14. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






15. Performative in that the player chooses an action that the game executes






16. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






17. Assessments with detailed comments about the object in question






18. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






19. The term used when people have clicked on or viewed a web page.






20. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






21. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






22. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






23. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






24. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






25. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






26. Those others view as knowledgeable sources of information






27. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






28. The use of a digital brand name by someone who does not have legit claim to the name






29. Attention - Interest - Desire - and Action






30. This ad buying option places ads on several networked websites.






31. Website measurement that records unique IP addresses as individual visitors.






32. Crosses the boundaries of mass and personal media






33. The interface that allows one computer system or application to communicate and exchange data with another.






34. Cost of advertising based on the number of clicks received.






35. Content that offers a claim about something of interest






36. Automated software that combs through web sites to index web pages for search engines.






37. Consumers are happy/ unhappy posting about you with reviews of anysort






38. Problem recognition - info search - alternative eval - purchase - post purchase eval






39. The exposure of a clickable ad on a website to one individual person.






40. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






41. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






42. Websites that host regularly updated content






43. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






44. A link to your website from a different website.






45. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






46. Belief that when a lot of people select one option then it must be the right option






47. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






48. Placement of a branded item in an entertainment property such as a television program - movie - or game.






49. The ability to freely interact with other people and companies; open access to venues that allow users to share content






50. Content that promises something for free