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Test your basic knowledge |
Important Digital Marketing Vocab
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Subjects
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business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Acronym representing a way to create real-time Web applications.
Conformity
Organic Search
AJAX (Asynchronous Java Script and XML)
Power users
2. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
In-game advertising
Level of participation
Bases of social power
Cost Per Action (CPA)
3. Sets of labels (tags) individuals choose in a way that makes sense to them
Folksonomies
Bases of social power
Action games
Inbound Link
4. Require a great time investment are highly immersive and demand advance skill
Pay-Per-Impression
Marketing Qualified Lead (MQL)
Landing Page
Core games
5. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Folksonomies
Profiling
Conformity
Organic Search
6. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Affinity
Pay-Per-Lead
RON (Run of Network)
Cost Per Click (CPC)
7. Within each medium - marketers can choose these specifically to place a message
Vehicles
Feed
Churn Rate
Bases of social power
8. The RSS or Atom feeds used by news aggregators.
In-game advertising
Social capital
Feed
Hover/Floating Ads
9. Content written with the intent to be helpful to target audience
Resource hook
Milieu
Vehicles
Inbound Link
10. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Black Hat SEO
Pay-Per-Inclusion
Wikis
Data Hygiene
11. Information that people copy from other sources
Above The Fold
Folksonomies
Filler content
Unique Visitor
12. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Word of mouse
Search Engine Marketing (SEM)
Response Attribution
Medium (or channel)
13. Ability of a site to draw repeat visits and to keep people on a site
Skyscraper
Handle squatting
Site stickiness
Culture of participation
14. Paying to acquire leads from an outside party at a set rate or amount per lead.
Pay-Per-Lead
Data Hygiene
Rich-Media
Mass media
15. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Action games
Synchronous interactions
Tags
In game immersive advertising
16. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
Folksonomies
Authority
Social Publishing
17. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Scalability
Level of participation
Resource hook
Social Media Marketing
18. Attempt to depict real world sitiuations
Simulation games
Handle squatting
Social customer relationship management (crm)
Cross Selling
19. Consumers are happy/ unhappy posting about you with reviews of anysort
Social capital
Demographics
Reputation economy
Aggregator
20. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Organic Search
Display ads
Different forms of social media
Data Hygiene
21. Occurs when people follow the behaviors of others
Social proof
Response Attribution
Herding behavior
Buying Cycle
22. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Research hook
Black Hat SEO
ROS (Run of Site)
Dynamic Content
23. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Herding behavior
Advergaming
Skyscraper
Owned media
24. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Conversion
EPV (Earnings Per Visitor)
Level of participation
Mass media
25. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
AJAX (Asynchronous Java Script and XML)
Feed
Pay-Per-Inclusion
Social capital
26. Cost of advertising based on the number of clicks received.
In-game advertising
Cost Per Click (CPC)
Digital native
Platforms
27. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Alternate reality game
Authority
Display ads
FTP (file transfer protocol)
28. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Research hook
Handle squatting
Asynchronous interactions
29. Typically educational content that readers use over time - save and share
Pillar content
Medium (or channel)
Social media
Bases of social power
30. This ad buying option places an ad at various places on one website.
Network effect
Outbound Link
Synchronous interactions
ROS (Run of Site)
31. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Black Hat SEO
Organic Search
Dynamic Content
Recommendations and referrals
32. The value added for all users by each individual user
Level of participation
Impression:
Network effect
HTML (HyperText Markup Language)
33. The use of a digital brand name by someone who does not have legit claim to the name
In game immersive advertising
Scalability
Handle squatting
URL Tracking
34. Games in which the players play a character role with the goal of completing a mission
Role playing games
Pay-Per-Inclusion
Landing Page
Demographics
35. The shortcuts our brains take when we process information
Core games
Cognitive bias
Authority building content
Scalability
36. Interactive social system that is available to users 24/7
Social capital
Hover/Floating Ads
Web 2.0
Cost Per Click (CPC)
37. The way the game world is experienced
Mode
Data Hygiene
Cookie
Affinity
38. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Skyscraper
Role of social media in the consumer purchase process
Reviews
Meta Tag
39. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Scalability
Organic Search
Recommendations and referrals
Adsense
40. Refers to the process social media users undergo to categorize content according to their own folksonomy
FTP (file transfer protocol)
Demographics
Tagging
Social media
41. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Interstitial Ads
Expandable Ads
Product placement
Cognitive bias
42. The visual nature of the game such as science fiction - fantasy horror and retro
AIDA
Social Media Marketing
Milieu
RON (Run of Network)
43. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Medium (or channel)
Web 2.0
Conformity
Aggregation
44. Careful crafting of a title that markets the content
Blogs
Resource hook
Title linkbaiting
Social media
45. The process by which display ads get placed on websites.
Ad Serving
Genre
Social proof
Earned media
46. Classifications that experts create
Perpetual beta
EPV (Earnings Per Visitor)
Adwords
Taxonomies
47. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Mode
Scalability
Feed
Click-Through-Rate (CTR)
48. Share and promote online news
ASP (Active Server Pages):
Black Hat SEO
Social news communities
Direct Response
49. Occur in real time
Humor hook
Profiling
Synchronous interactions
Interstitial Ads
50. The exposure of a clickable ad on a website to one individual person.
Spider
Cookie
Impression:
Adwords
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