Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads that appear between web pages (before the browser displays a new page).






2. Interactive social system that is available to users 24/7






3. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






4. The shortcuts our brains take when we process information






5. The term used when people have clicked on or viewed a web page.






6. The visual nature of the game such as science fiction - fantasy horror and retro






7. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






8. Assessments with detailed comments about the object in question






9. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






10. Uses software to fine tune the offer and build intimacy with the customer






11. Content that refutes an accepted belief






12. Number of people exposed to your message






13. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






14. Save your bookmarks online so they are always available wherever you have online access






15. Persuades with the opinion or recommendation of an expert in the field






16. Handle: your user name in a social community






17. When an advertiser pays for their online ad based on the number of views.






18. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






19. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






20. Crosses the boundaries of mass and personal media






21. Media channels the brand controls






22. Paying to acquire leads from an outside party at a set rate or amount per lead.






23. The exposure of a clickable ad on a website to one individual person.






24. Scores that people acting in the role of critics assign to something as an indicator






25. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






26. Those others view as knowledgeable sources of information






27. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






28. Method of game play:






29. Refers to situations where consumers interact with others during a shopping event






30. The ability to attribute prospect behavior to the media that triggered the response.






31. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






32. Accumulated resources whose value flows to people as a result of their access to others






33. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






34. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






35. Oldest venue of social media that are ineractive versions of community bulletin boards






36. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






37. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






38. Anything that involves delivering hosted services online






39. Constantly wired in the network - always online






40. Content that promises something for free






41. The use of a digital brand name by someone who does not have legit claim to the name






42. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






43. Media for which you assessed monetary fees






44. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






45. Consumers are happy/ unhappy posting about you with reviews of anysort






46. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






47. Careful crafting of a title that markets the content






48. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






49. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






50. Software that is routinely updated like an app