Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






2. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






3. The visual nature of the game such as science fiction - fantasy horror and retro






4. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






5. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






6. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






7. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






8. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






9. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






10. Handle: your user name in a social community






11. The means by which files are transferred from your computer directly to your website.






12. Ads that appear between web pages (before the browser displays a new page).






13. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






14. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






15. Belief that when a lot of people select one option then it must be the right option






16. Those that involve expert play to organize and value variables in the game system






17. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






18. Content that offers a claim about something of interest






19. Within each medium - marketers can choose these specifically to place a message






20. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






21. The shortcuts our brains take when we process information






22. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






23. Scores that people acting in the role of critics assign to something as an indicator






24. Google's pay-per-click advertiser program.






25. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






26. Software that is routinely updated like an app






27. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






28. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






29. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






30. How much activity can a website handle - can it handle times of large visits






31. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






32. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






33. Number of people exposed to your message






34. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






35. Performative in that the player chooses an action that the game executes






36. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






37. The ability to attribute prospect behavior to the media that triggered the response.






38. Crosses the boundaries of mass and personal media






39. The visible - clickable text in a hyperlink typically used to indicate subject matter.






40. Sets of labels (tags) individuals choose in a way that makes sense to them






41. Websites that host regularly updated content






42. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






43. Acronym representing a way to create real-time Web applications.






44. Consumers are happy/ unhappy posting about you with reviews of anysort






45. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






46. Uses software to fine tune the offer and build intimacy with the customer






47. Online word of mouth and very strong influence on consumer decision making






48. Assessments with detailed comments about the object in question






49. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






50. Method of game play: