Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






2. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






3. Authority building content seminal pieces of work that shape the way people think






4. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






5. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






6. The ability to attribute prospect behavior to the media that triggered the response.






7. Method of game play:






8. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






9. Within each medium - marketers can choose these specifically to place a message






10. Scores that people acting in the role of critics assign to something as an indicator






11. Sets of labels (tags) individuals choose in a way that makes sense to them






12. A link that leads people to a different website from the one they are visiting.






13. Media for which you assessed monetary fees






14. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






15. The degree to which the data in a database is accurate and consistent according to a data model and data type.






16. Selling an additional category of products/solutions as a result of a customer's original purchase.






17. How much activity can a website handle - can it handle times of large visits






18. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






19. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






20. Attempt to depict real world sitiuations






21. The RSS or Atom feeds used by news aggregators.






22. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






23. Refers to situations where consumers interact with others during a shopping event






24. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






25. Classifications that experts create






26. When an advertiser pays for their online ad based on the number of views.






27. Channels capable of two way communication on a small scale






28. Information that people copy from other sources






29. The visible - clickable text in a hyperlink typically used to indicate subject matter.






30. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






31. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






32. Accumulated resources whose value flows to people as a result of their access to others






33. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






34. Content that will entertain






35. May include text graphics video and sound but on a website






36. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






37. Consumers are happy/ unhappy posting about you with reviews of anysort






38. Paying to acquire leads from an outside party at a set rate or amount per lead.






39. The ability to freely interact with other people and companies; open access to venues that allow users to share content






40. The process by which display ads get placed on websites.






41. Assessments with detailed comments about the object in question






42. Typically educational content that readers use over time - save and share






43. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






44. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






45. Software that is routinely updated like an app






46. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






47. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






48. Online word of mouth and very strong influence on consumer decision making






49. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






50. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.