Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - and Action






2. Save your bookmarks online so they are always available wherever you have online access






3. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






4. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






5. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






6. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






7. Constantly wired in the network - always online






8. A web-based tool or desktop application that collects syndicated content.






9. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






10. Automated software that combs through web sites to index web pages for search engines.






11. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






12. The visible - clickable text in a hyperlink typically used to indicate subject matter.






13. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






14. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






15. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






16. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






17. Software that is routinely updated like an app






18. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






19. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






20. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






21. Careful crafting of a title that markets the content






22. Assessments with detailed comments about the object in question






23. Accumulated resources whose value flows to people as a result of their access to others






24. A means of communication






25. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






26. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






27. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






28. Scores that people acting in the role of critics assign to something as an indicator






29. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






30. The value added for all users by each individual user






31. Media channels the brand controls






32. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






33. May include text graphics video and sound but on a website






34. This ad buying option places ads on several networked websites.






35. Handle: your user name in a social community






36. The exposure of a clickable ad on a website to one individual person.






37. Typically educational content that readers use over time - save and share






38. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






39. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






40. The RSS or Atom feeds used by news aggregators.






41. Refers to situations where consumers interact with others during a shopping event






42. Host content but also typically feature video - photo etc. other than text






43. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






44. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






45. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






46. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






47. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






48. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






49. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






50. The degree to which the data in a database is accurate and consistent according to a data model and data type.