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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






2. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






3. The exposure of a clickable ad on a website to one individual person.






4. Do not require all participants to immediately respond






5. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






6. Occurs when people follow the behaviors of others






7. The visual nature of the game such as science fiction - fantasy horror and retro






8. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






9. Interactive social system that is available to users 24/7






10. The hardware systems on which the game is played






11. Content that offers a claim about something of interest






12. When an advertiser pays for their online ad based on the number of views.






13. Original cntent that positions the sponsoring entity as a authority






14. Belief that when a lot of people select one option then it must be the right option






15. Uses software to fine tune the offer and build intimacy with the customer






16. Content that promises something for free






17. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






18. Persuades with the opinion or recommendation of an expert in the field






19. A link to your website from a different website.






20. Refers to the process social media users undergo to categorize content according to their own folksonomy






21. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






22. Typically educational content that readers use over time - save and share






23. Content written with the intent to be helpful to target audience






24. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






25. May include text graphics video and sound but on a website






26. The ability to attribute prospect behavior to the media that triggered the response.






27. Placement of a branded item in an entertainment property such as a television program - movie - or game.






28. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






29. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






30. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






31. Ability of a site to draw repeat visits and to keep people on a site






32. Person who is frequently able to influence others






33. The way the game world is experienced






34. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






35. Media for which you assessed monetary fees






36. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






37. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






38. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






39. Refers to situations where consumers interact with others during a shopping event






40. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






41. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






42. This ad buying option places an ad at various places on one website.






43. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






44. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






45. Those others view as knowledgeable sources of information






46. Attention - Interest - Desire - and Action






47. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






48. The process by which display ads get placed on websites.






49. Those that involve expert play to organize and value variables in the game system






50. This ad buying option places ads on several networked websites.