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Test your basic knowledge |
Important Digital Marketing Vocab
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Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Scores that people acting in the role of critics assign to something as an indicator
Pillar content
Social media
Ratings
Personal media
2. Those others view as knowledgeable sources of information
Reputation economy
Power users
Earned media
Word of mouse
3. Ability of a site to draw repeat visits and to keep people on a site
ASP (Active Server Pages):
Online Ads/Banner Ads
Site stickiness
Best practices to leverage social reviews and ratings
4. Means of communication that can reach a large number of individuals
Paid media
Role playing games
Mass media
Meme
5. A link to your website from a different website.
Inbound Link
Adsense
Buying Cycle
AIDA
6. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Medium (or channel)
Demographics
Cognitive bias
Blogs
7. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
EPV (Earnings Per Visitor)
Cookie
Frequency
Profiling
8. Software that is routinely updated like an app
Digital native
Personal media
Social shopping
Perpetual beta
9. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Blogs
Rich-Media
Adsense
Cost Per Thousand (CPM)
10. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Folksonomies
Product placement
API (Application Programming Interface)
Synchronous interactions
11. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Culture of participation
Ad Tracking
Media Sharing sites
Data Hygiene
12. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Pay-Per-Lead
Meta Tag
Social capital
Social news communities
13. Content that offers a claim about something of interest
Platforms
Social Media Marketing
Meme
Research hook
14. A link that leads people to a different website from the one they are visiting.
Outbound Link
Social news communities
Social Media Marketing
Aggregator
15. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Contrary hook
Ratings
Rich-Media
Meme
16. Attention - Interest - Desire - and Action
AIDA
Stenography
Reputation capital
Giveaway hook
17. Content that will entertain
Tags
Bases of social power
Outbound Link
Humor hook
18. Content written with the intent to be helpful to target audience
Social customer relationship management (crm)
Online Ads/Banner Ads
Role playing games
Resource hook
19. Media channels the brand controls
Frequency
Alternate reality game
Role of social media in the consumer purchase process
Owned media
20. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Click-Through-Rate (CTR)
Rich-Media
Conversion
Flagship content
21. Belief that when a lot of people select one option then it must be the right option
Casual games
Vehicles
Social proof
Data Hygiene
22. Save your bookmarks online so they are always available wherever you have online access
Role of social media in the consumer purchase process
Authority building content
Social media
Social bookmarking sites
23. The visual nature of the game such as science fiction - fantasy horror and retro
Recommendations and referrals
Network effect
Social Media Marketing
Milieu
24. Constantly wired in the network - always online
Simulation games
Hover/Floating Ads
Digital native
Media
25. Occurs when people follow the behaviors of others
Personal media
Culture of participation
Meta Tag
Herding behavior
26. Paying to acquire leads from an outside party at a set rate or amount per lead.
Profiling
Word of mouse
Web 2.0
Pay-Per-Lead
27. Method of game play:
Search Engine Optimization (SEO)
RON (Run of Network)
Genre
Advergaming
28. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Social proof
Milieu
Authority
Pay-Per-Inclusion
29. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Social Media Marketing
Anchor Text
Milieu
Social bookmarking sites
30. Assessments with detailed comments about the object in question
Reviews
Other referral tools
AIDA
Online Ads/Banner Ads
31. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social Media Marketing
Data Hygiene
Bases of social power
Personal media
32. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Advergaming
Share tools
Cost Per Thousand (CPM)
Churn Rate
33. Number of people exposed to your message
Social capital
Power users
Resource hook
Reach
34. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Tags
Affinity
Giveaway hook
In-game advertising
35. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Aggregation
Reach
Ad Tracking
Cookie
36. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Wikis
Social media
Aggregator
37. The interface that allows one computer system or application to communicate and exchange data with another.
Casual games
Unique Visitor
Scalability
API (Application Programming Interface)
38. The ability to attribute prospect behavior to the media that triggered the response.
Response Attribution
Unique Visitor
Marketing Qualified Lead (MQL)
AIDA
39. Host content but also typically feature video - photo etc. other than text
Organic Search
Rich-Media
Media Sharing sites
RON (Run of Network)
40. When an advertiser pays for their online ad based on the number of views.
Pay-Per-Impression
EPV (Earnings Per Visitor)
Meme
Humor hook
41. Within each medium - marketers can choose these specifically to place a message
Data Hygiene
Research hook
Social media
Vehicles
42. Selling an additional category of products/solutions as a result of a customer's original purchase.
Cross Selling
In-game advertising
Pillar content
Strategy games
43. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Inbound Link
Role of social media in the consumer purchase process
Direct Response
Alternate reality game
44. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Recommendations and referrals
Opinion leader
Expandable Ads
Social shopping
45. Oldest venue of social media that are ineractive versions of community bulletin boards
Forums
Asynchronous interactions
Adwords
Tags
46. Require a great time investment are highly immersive and demand advance skill
Core games
Online Ads/Banner Ads
Role of social media in the consumer purchase process
Cost Per Thousand (CPM)
47. Original cntent that positions the sponsoring entity as a authority
Churn Rate
Social customer relationship management (crm)
Authority building content
Cost Per Click (CPC)
48. Do not require all participants to immediately respond
Feed
Pay-Per-Lead
Asynchronous interactions
Aggregation
49. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
Ratings
Pay-Per-Inclusion
Pillar content
50. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Cost Per Click (CPC)
Stenography
Recommendations and referrals
Frequency
Can you answer 50 questions in 15 minutes?
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