Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






2. Online word of mouth and very strong influence on consumer decision making






3. Those that involve expert play to organize and value variables in the game system






4. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






5. Number of people exposed to your message






6. Selling an additional category of products/solutions as a result of a customer's original purchase.






7. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






8. Information that people copy from other sources






9. Content that will entertain






10. A web-based tool or desktop application that collects syndicated content.






11. The degree to which the data in a database is accurate and consistent according to a data model and data type.






12. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






13. Handle: your user name in a social community






14. When an advertiser pays for their online ad based on the number of views.






15. Refers to situations where consumers interact with others during a shopping event






16. The shortcuts our brains take when we process information






17. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






18. Cost of advertising based on the number of clicks received.






19. Belief that when a lot of people select one option then it must be the right option






20. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






21. How much activity can a website handle - can it handle times of large visits






22. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






23. Within each medium - marketers can choose these specifically to place a message






24. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






25. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






26. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






27. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






28. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






29. Do not require all participants to immediately respond






30. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






31. May include text graphics video and sound but on a website






32. Authority building content seminal pieces of work that shape the way people think






33. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






34. The value added for all users by each individual user






35. Ability of a site to draw repeat visits and to keep people on a site






36. Persuades with the opinion or recommendation of an expert in the field






37. The RSS or Atom feeds used by news aggregators.






38. This ad buying option places an ad at various places on one website.






39. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






40. Google's pay-per-click advertiser program.






41. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






42. Original cntent that positions the sponsoring entity as a authority






43. The term used when people have clicked on or viewed a web page.






44. Content that promises something for free






45. The ability to freely interact with other people and companies; open access to venues that allow users to share content






46. Change in beliefs or actions as a reaction to group pressure (real or imagined)






47. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






48. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






49. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






50. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers