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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






2. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






3. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






4. The use of a digital brand name by someone who does not have legit claim to the name






5. Within each medium - marketers can choose these specifically to place a message






6. The value added for all users by each individual user






7. Websites that host regularly updated content






8. Media channels beyond the control of the company (word of mouth)






9. Acronym representing a way to create real-time Web applications.






10. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






11. Problem recognition - info search - alternative eval - purchase - post purchase eval






12. The shortcuts our brains take when we process information






13. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






14. How much activity can a website handle - can it handle times of large visits






15. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






16. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






17. Content that will entertain






18. Change in beliefs or actions as a reaction to group pressure (real or imagined)






19. Belief that when a lot of people select one option then it must be the right option






20. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






21. Authority building content seminal pieces of work that shape the way people think






22. Ability of a site to draw repeat visits and to keep people on a site






23. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






24. This ad buying option places ads on several networked websites.






25. Media channels the brand controls






26. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






27. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






28. The means by which files are transferred from your computer directly to your website.






29. Require a great time investment are highly immersive and demand advance skill






30. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






31. Sites with aid in the dissemination of content to an audience:






32. Means of communication that can reach a large number of individuals






33. Ads that appear between web pages (before the browser displays a new page).






34. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






35. The electronic/online activity of prospects






36. The visible - clickable text in a hyperlink typically used to indicate subject matter.






37. Accumulated resources whose value flows to people as a result of their access to others






38. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






39. Paying to acquire leads from an outside party at a set rate or amount per lead.






40. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






41. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






42. Occurs when people follow the behaviors of others






43. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






44. The process by which display ads get placed on websites.






45. Number of people exposed to your message






46. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






47. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






48. Oldest venue of social media that are ineractive versions of community bulletin boards






49. Consumers are happy/ unhappy posting about you with reviews of anysort






50. Method of game play: