Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Information that people copy from other sources






2. Means of communication that can reach a large number of individuals






3. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






4. Sites with aid in the dissemination of content to an audience:






5. Host content but also typically feature video - photo etc. other than text






6. Uses software to fine tune the offer and build intimacy with the customer






7. Accumulated resources whose value flows to people as a result of their access to others






8. Oldest venue of social media that are ineractive versions of community bulletin boards






9. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






10. The use of a digital brand name by someone who does not have legit claim to the name






11. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






12. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






13. Refers to situations where consumers interact with others during a shopping event






14. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






15. Content written with the intent to be helpful to target audience






16. The means by which files are transferred from your computer directly to your website.






17. This ad buying option places ads on several networked websites.






18. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






19. When an advertiser pays for their online ad based on the number of views.






20. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






21. Sets of labels (tags) individuals choose in a way that makes sense to them






22. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






23. Handle: your user name in a social community






24. Consumers are happy/ unhappy posting about you with reviews of anysort






25. This ad buying option places an ad at various places on one website.






26. Software that is routinely updated like an app






27. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






28. The exposure of a clickable ad on a website to one individual person.






29. Content that refutes an accepted belief






30. Those that involve expert play to organize and value variables in the game system






31. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






32. The shortcuts our brains take when we process information






33. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






34. The interface that allows one computer system or application to communicate and exchange data with another.






35. The coding language used to create and link together documents and files on the internet.






36. Require a great time investment are highly immersive and demand advance skill






37. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






38. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






39. Typically educational content that readers use over time - save and share






40. Anything that involves delivering hosted services online






41. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






42. The visual nature of the game such as science fiction - fantasy horror and retro






43. Ability of a site to draw repeat visits and to keep people on a site






44. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






45. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






46. Persuades with the opinion or recommendation of an expert in the field






47. A link to your website from a different website.






48. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






49. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






50. Number of people exposed to your message