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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social games
Rich-Media
Synchronous interactions
Skyscraper
2. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Affinity
RSS (Really Simple Syndication)
Organic Search
Unique Visitor
3. Games in which the players play a character role with the goal of completing a mission
Simulation games
Skyscraper
Role playing games
Meta Tag
4. The exposure of a clickable ad on a website to one individual person.
Impression:
Social media
Pay-Per-Lead
Wikis
5. The visual nature of the game such as science fiction - fantasy horror and retro
Culture of participation
Milieu
ASP (Active Server Pages):
Cloud computing
6. When an advertiser pays for their online ad based on the number of views.
Folksonomies
Media
Feed
Pay-Per-Impression
7. Sites with aid in the dissemination of content to an audience:
Taxonomies
Network effect
Social Publishing
Direct Response
8. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Platforms
Vehicles
Asynchronous interactions
Landing Page
9. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Conversion
Feed
Social media
Culture of participation
10. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Resource hook
Organic Search
Adsense
Response Attribution
11. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Feed
Platforms
Cost Per Action (CPA)
Landing Page
12. Performative in that the player chooses an action that the game executes
Social Commerce
Tagging
Meta Tag
Action games
13. Media channels the brand controls
Owned media
Personal media
Buying Cycle
Word of mouse
14. Refers to situations where consumers interact with others during a shopping event
Conformity
Alternate reality game
Social shopping
Cognitive bias
15. The RSS or Atom feeds used by news aggregators.
Search Engine Marketing (SEM)
Tags
Feed
Web 2.0
16. How much activity can a website handle - can it handle times of large visits
Social Commerce
Personal media
Role of social media in the consumer purchase process
Scalability
17. Problem recognition - info search - alternative eval - purchase - post purchase eval
Contrary hook
Click-Through-Rate (CTR)
Steps in a shopping decision
In-game advertising
18. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Pillar content
Core games
ASP (Active Server Pages):
Meme
19. Website measurement that records unique IP addresses as individual visitors.
CGI (Common Gateway Interface)
Pay-Per-Impression
Unique Visitor
Marketing Qualified Lead (MQL)
20. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Social Commerce
Profiling
HTML (HyperText Markup Language)
Social media
21. Paying to acquire leads from an outside party at a set rate or amount per lead.
Pay-Per-Lead
Meta Tag
Humor hook
Adsense
22. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Cost Per Thousand (CPM)
Ad Tracking
AJAX (Asynchronous Java Script and XML)
Tags
23. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Expandable Ads
Advergaming
Alternate reality game
Click-Through-Rate (CTR)
24. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
ASP (Active Server Pages):
Role of social media in the consumer purchase process
Asynchronous interactions
Web 2.0
25. Means of communication that can reach a large number of individuals
Authority building content
Authority
Social news communities
Mass media
26. Ads that appear between web pages (before the browser displays a new page).
Interstitial Ads
Authority
Social customer relationship management (crm)
Asynchronous interactions
27. Typically educational content that readers use over time - save and share
Pillar content
Meme
Level of participation
Reputation economy
28. Interactive social system that is available to users 24/7
Web 2.0
Forums
Pay-Per-Inclusion
Ratings
29. The ability to attribute prospect behavior to the media that triggered the response.
Power users
Response Attribution
Vehicles
Mass media
30. Handle: your user name in a social community
Humor hook
Earned media
AIDA
Your social brand
31. A means of communication
API (Application Programming Interface)
Split-Run
Personal media
Media
32. Consumers are happy/ unhappy posting about you with reviews of anysort
Network effect
Meme
Reputation economy
Cognitive bias
33. Accumulated resources whose value flows to people as a result of their access to others
Hover/Floating Ads
Expandable Ads
Cost Per Action (CPA)
Social capital
34. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Click-Through-Rate (CTR)
Cognitive bias
Share tools
Social customer relationship management (crm)
35. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
RSS (Really Simple Syndication)
Other referral tools
Black Hat SEO
Split-Run
36. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Casual games
Affinity
Cost Per Action (CPA)
Genre
37. Careful crafting of a title that markets the content
Contrary hook
When we are more likely to conform
Social proof
Title linkbaiting
38. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Role of social media in the consumer purchase process
Reputation capital
Social proof
Social networking sites
39. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Filler content
Cross Selling
Culture of participation
Power users
40. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social ads
Social Media Marketing
Earned media
Reach
41. Content that will entertain
Recommendations and referrals
Expandable Ads
Folksonomies
Humor hook
42. The term used when people have clicked on or viewed a web page.
Cross Selling
Page View
Conversion
Expandable Ads
43. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
In-game advertising
Advergaming
Perpetual beta
Wikis
44. Require a great time investment are highly immersive and demand advance skill
In-game advertising
Core games
Black Hat SEO
Bases of social power
45. Constantly wired in the network - always online
Digital native
Social shopping
Buying Cycle
Social media
46. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Blogs
In game immersive advertising
Level of participation
Alternate reality game
47. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Social proof
Organic Search
Social Media Marketing
48. The electronic/online activity of prospects
Digital Body Language
Ratings
URL Tracking
Social Commerce
49. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Conformity
Expandable Ads
Opinion leader
Search Engine Optimization (SEO)
50. Media for which you assessed monetary fees
Resource hook
Paid media
Demographics
Aggregation