Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






2. Oldest venue of social media that are ineractive versions of community bulletin boards






3. Careful crafting of a title that markets the content






4. This ad buying option places an ad at various places on one website.






5. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






6. Host content but also typically feature video - photo etc. other than text






7. Selling an additional category of products/solutions as a result of a customer's original purchase.






8. How much activity can a website handle - can it handle times of large visits






9. A web-based tool or desktop application that collects syndicated content.






10. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






11. Content that will entertain






12. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






13. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






14. Accumulated resources whose value flows to people as a result of their access to others






15. Within each medium - marketers can choose these specifically to place a message






16. Website measurement that records unique IP addresses as individual visitors.






17. The RSS or Atom feeds used by news aggregators.






18. The coding language used to create and link together documents and files on the internet.






19. Refers to situations where consumers interact with others during a shopping event






20. Cost of advertising based on the number of clicks received.






21. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






22. Content written with the intent to be helpful to target audience






23. The exposure of a clickable ad on a website to one individual person.






24. Avg number of times someone is exposed to your message






25. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






26. Ads that appear between web pages (before the browser displays a new page).






27. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






28. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






29. Google's pay-per-click advertiser program.






30. Belief that when a lot of people select one option then it must be the right option






31. Original cntent that positions the sponsoring entity as a authority






32. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






33. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






34. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






35. Typically educational content that readers use over time - save and share






36. Acronym representing a way to create real-time Web applications.






37. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






38. Channels capable of two way communication on a small scale






39. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






40. Those that involve expert play to organize and value variables in the game system






41. Games in which the players play a character role with the goal of completing a mission






42. Person who is frequently able to influence others






43. Sets of labels (tags) individuals choose in a way that makes sense to them






44. Attention - Interest - Desire - and Action






45. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






46. The visible - clickable text in a hyperlink typically used to indicate subject matter.






47. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






48. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






49. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






50. Websites that host regularly updated content