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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Do not require all participants to immediately respond






2. Performative in that the player chooses an action that the game executes






3. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






4. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






5. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






6. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






7. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






8. Content that offers a claim about something of interest






9. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






10. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






11. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






12. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






13. Content that will entertain






14. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






15. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






16. Occur in real time






17. Handle: your user name in a social community






18. The degree to which the data in a database is accurate and consistent according to a data model and data type.






19. Persuades with the opinion or recommendation of an expert in the field






20. Means of communication that can reach a large number of individuals






21. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






22. Software that is routinely updated like an app






23. Placement of a branded item in an entertainment property such as a television program - movie - or game.






24. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






25. Anything that involves delivering hosted services online






26. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






27. Accumulated resources whose value flows to people as a result of their access to others






28. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






29. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






30. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






31. Careful crafting of a title that markets the content






32. Refers to situations where consumers interact with others during a shopping event






33. Classifications that experts create






34. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






35. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






36. Content written with the intent to be helpful to target audience






37. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






38. Avg number of times someone is exposed to your message






39. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






40. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






41. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






42. Paying to acquire leads from an outside party at a set rate or amount per lead.






43. Host content but also typically feature video - photo etc. other than text






44. The means by which files are transferred from your computer directly to your website.






45. Constantly wired in the network - always online






46. May include text graphics video and sound but on a website






47. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






48. How much activity can a website handle - can it handle times of large visits






49. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






50. Interactive social system that is available to users 24/7