Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Person who is frequently able to influence others






2. Do not require all participants to immediately respond






3. Google's pay-per-click advertiser program.






4. The process by which display ads get placed on websites.






5. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






6. Websites that host regularly updated content






7. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






8. Within each medium - marketers can choose these specifically to place a message






9. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






10. Number of people exposed to your message






11. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






12. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






13. The RSS or Atom feeds used by news aggregators.






14. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






15. A link that leads people to a different website from the one they are visiting.






16. Ads that appear between web pages (before the browser displays a new page).






17. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






18. Media channels beyond the control of the company (word of mouth)






19. Content that refutes an accepted belief






20. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






21. Careful crafting of a title that markets the content






22. Those that involve expert play to organize and value variables in the game system






23. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






24. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






25. Oldest venue of social media that are ineractive versions of community bulletin boards






26. Uses software to fine tune the offer and build intimacy with the customer






27. Consumers are happy/ unhappy posting about you with reviews of anysort






28. Save your bookmarks online so they are always available wherever you have online access






29. The interface that allows one computer system or application to communicate and exchange data with another.






30. This ad buying option places ads on several networked websites.






31. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






32. When an advertiser pays for their online ad based on the number of views.






33. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






34. A web-based tool or desktop application that collects syndicated content.






35. A means of communication






36. Paying to acquire leads from an outside party at a set rate or amount per lead.






37. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






38. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






39. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






40. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






41. The hardware systems on which the game is played






42. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






43. The coding language used to create and link together documents and files on the internet.






44. The visual nature of the game such as science fiction - fantasy horror and retro






45. Change in beliefs or actions as a reaction to group pressure (real or imagined)






46. Belief that when a lot of people select one option then it must be the right option






47. Handle: your user name in a social community






48. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






49. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






50. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.