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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
In-game advertising
Product placement
Dynamic Content
Search Engine Marketing (SEM)
2. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Demographics
Ad Tracking
Cognitive bias
Frequency
3. Content that refutes an accepted belief
Conformity
Search Engine Marketing (SEM)
Social news communities
Contrary hook
4. Share and promote online news
Social news communities
Power users
Social customer relationship management (crm)
Simulation games
5. Method of game play:
Genre
Digital native
Role playing games
Milieu
6. The interface that allows one computer system or application to communicate and exchange data with another.
Exit Traffic
Outbound Link
Skyscraper
API (Application Programming Interface)
7. Attention - Interest - Desire - and Action
Ad Serving
Unique Visitor
AIDA
Authority building content
8. Constantly wired in the network - always online
Best practices to leverage social reviews and ratings
Platforms
Personal media
Digital native
9. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Spider
Casual games
Aggregation
Share tools
10. Online word of mouth and very strong influence on consumer decision making
Cloud computing
Advergaming
Word of mouse
Blogs
11. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Handle squatting
Outbound Link
Tags
12. A web-based tool or desktop application that collects syndicated content.
Best practices to leverage social reviews and ratings
Mass media
Cost Per Thousand (CPM)
Aggregator
13. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Adwords
Affinity
Social news communities
Vehicles
14. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Pay-Per-Inclusion
Skyscraper
Cognitive bias
Reputation economy
15. Oldest venue of social media that are ineractive versions of community bulletin boards
Display ads
Forums
Core games
Giveaway hook
16. Attempt to depict real world sitiuations
AIDA
Paid media
Site stickiness
Simulation games
17. Cost of advertising based on the number of clicks received.
AJAX (Asynchronous Java Script and XML)
Cost Per Click (CPC)
Social Commerce
URL Tracking
18. Ability of a site to draw repeat visits and to keep people on a site
Pillar content
Churn Rate
Site stickiness
Role playing games
19. Person who is frequently able to influence others
Asynchronous interactions
Word of mouse
Search Engine Marketing (SEM)
Opinion leader
20. Sites with aid in the dissemination of content to an audience:
Wikis
Social Publishing
Action games
Humor hook
21. Refers to the process social media users undergo to categorize content according to their own folksonomy
FTP (file transfer protocol)
Display ads
Online Ads/Banner Ads
Tagging
22. Do not require all participants to immediately respond
In-game advertising
Social bookmarking sites
Asynchronous interactions
Herding behavior
23. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Frequency
Adwords
Social ads
Pay-Per-Click
24. Assessments with detailed comments about the object in question
Reach
Reviews
Aggregator
Role playing games
25. Refers to situations where consumers interact with others during a shopping event
Anchor Text
Reach
Social shopping
Mode
26. Occurs when people follow the behaviors of others
Giveaway hook
Herding behavior
Reputation economy
Social customer relationship management (crm)
27. Media for which you assessed monetary fees
Media
Page View
Unique Visitor
Paid media
28. Selling an additional category of products/solutions as a result of a customer's original purchase.
Cross Selling
Blogs
Buying Cycle
Hover/Floating Ads
29. This ad buying option places ads on several networked websites.
Different forms of social media
Earned media
Giveaway hook
RON (Run of Network)
30. The process by which display ads get placed on websites.
Search Engine Marketing (SEM)
RON (Run of Network)
Core games
Ad Serving
31. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
HTML (HyperText Markup Language)
Word of mouse
Meme
Anchor Text
32. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Cost Per Thousand (CPM)
Black Hat SEO
Pay-Per-Impression
Vehicles
33. Careful crafting of a title that markets the content
Title linkbaiting
Meme
AIDA
Direct Response
34. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Role of social media in the consumer purchase process
Online Ads/Banner Ads
Web 2.0
Conversion
35. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
HTML (HyperText Markup Language)
Click-Through-Rate (CTR)
Different forms of social media
In game immersive advertising
36. The value added for all users by each individual user
Pay-Per-Inclusion
Demographics
Network effect
Tags
37. The way the game world is experienced
Cross Selling
Mass media
Advergaming
Mode
38. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Dynamic Content
Adsense
AIDA
Online Ads/Banner Ads
39. The hardware systems on which the game is played
Level of participation
Social proof
Churn Rate
Platforms
40. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Word of mouse
Pillar content
Unique Visitor
Bases of social power
41. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Mode
Social communities
Frequency
When we are more likely to conform
42. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Direct Response
Rich-Media
Exit Traffic
Landing Page
43. Problem recognition - info search - alternative eval - purchase - post purchase eval
Medium (or channel)
In-game advertising
RON (Run of Network)
Steps in a shopping decision
44. Those that involve expert play to organize and value variables in the game system
Pillar content
Mode
Strategy games
Search Engine Optimization (SEO)
45. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Medium (or channel)
Aggregator
Filler content
Above The Fold
46. Uses software to fine tune the offer and build intimacy with the customer
Simulation games
Unique Visitor
Social customer relationship management (crm)
EPV (Earnings Per Visitor)
47. Google's pay-per-click advertiser program.
Adwords
Social capital
Rich-Media
Response Attribution
48. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Wikis
Page View
Humor hook
Reviews
49. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Level of participation
Word of mouse
Asynchronous interactions
Steps in a shopping decision
50. Media channels beyond the control of the company (word of mouth)
Social media
Digital native
Earned media
Core games