SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Steps in a shopping decision
Profiling
Ad Tracking
Milieu
2. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Digital Body Language
Bases of social power
Social media
Pay-Per-Inclusion
3. Content that will entertain
URL Tracking
Profiling
Humor hook
Authority
4. Content written with the intent to be helpful to target audience
Resource hook
Adsense
Digital native
Social bookmarking sites
5. The shortcuts our brains take when we process information
Cognitive bias
Social news communities
Marketing Qualified Lead (MQL)
Tagging
6. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Conformity
Social Media Marketing
Herding behavior
CGI (Common Gateway Interface)
7. Do not require all participants to immediately respond
Asynchronous interactions
EPV (Earnings Per Visitor)
Digital Body Language
Authority
8. Media channels beyond the control of the company (word of mouth)
Unique Visitor
Earned media
Platforms
Buying Cycle
9. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Cookie
Strategy games
Affinity
Pay-Per-Inclusion
10. May include text graphics video and sound but on a website
Platforms
Share tools
Display ads
Medium (or channel)
11. Scores that people acting in the role of critics assign to something as an indicator
Reviews
Ratings
Resource hook
Split-Run
12. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Level of participation
Aggregator
Reviews
When we are more likely to conform
13. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Pay-Per-Impression
AJAX (Asynchronous Java Script and XML)
Interstitial Ads
In game immersive advertising
14. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Advergaming
Wikis
Social news communities
AIDA
15. Method of game play:
Role of social media in the consumer purchase process
Bases of social power
Contrary hook
Genre
16. Content that offers a claim about something of interest
Research hook
Landing Page
Social media
Cost Per Thousand (CPM)
17. Handle: your user name in a social community
Your social brand
Core games
Paid media
Medium (or channel)
18. The use of a digital brand name by someone who does not have legit claim to the name
Mode
Genre
Tagging
Handle squatting
19. Ability of a site to draw repeat visits and to keep people on a site
Site stickiness
ASP (Active Server Pages):
Social ads
RON (Run of Network)
20. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
ASP (Active Server Pages):
Resource hook
Social Media Marketing
Giveaway hook
21. The value added for all users by each individual user
Role of social media in the consumer purchase process
Conformity
RSS (Really Simple Syndication)
Network effect
22. Interactive social system that is available to users 24/7
Herding behavior
Meme
Authority
Web 2.0
23. Acronym representing a way to create real-time Web applications.
AJAX (Asynchronous Java Script and XML)
Bases of social power
Digital native
RON (Run of Network)
24. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Anchor Text
Social communities
Social Commerce
Cookie
25. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Search Engine Optimization (SEO)
Impression:
Reputation capital
Profiling
26. Assessments with detailed comments about the object in question
Different forms of social media
Medium (or channel)
Reviews
Genre
27. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Conformity
Title linkbaiting
Pillar content
Pay-Per-Click
28. Refers to the process social media users undergo to categorize content according to their own folksonomy
Digital native
Network effect
Tagging
Aggregation
29. Paying to acquire leads from an outside party at a set rate or amount per lead.
Opinion leader
Online Ads/Banner Ads
Pay-Per-Lead
Social Commerce
30. Person who is frequently able to influence others
Opinion leader
Product placement
Medium (or channel)
Search Engine Optimization (SEO)
31. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Product placement
Churn Rate
In-game advertising
Bases of social power
32. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Online Ads/Banner Ads
Adsense
Mass media
Milieu
33. Software that is routinely updated like an app
In-game advertising
Anchor Text
Perpetual beta
Media
34. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Cost Per Thousand (CPM)
Opinion leader
Strategy games
Exit Traffic
35. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
EPV (Earnings Per Visitor)
Aggregator
Level of participation
Spider
36. Sets of labels (tags) individuals choose in a way that makes sense to them
Earned media
Pay-Per-Impression
Folksonomies
Outbound Link
37. Constantly wired in the network - always online
Digital native
Role of social media in the consumer purchase process
Social capital
URL Tracking
38. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Anchor Text
Cookie
Social Commerce
Conformity
39. Crosses the boundaries of mass and personal media
Social Commerce
Social media
EPV (Earnings Per Visitor)
Mode
40. Typically educational content that readers use over time - save and share
Core games
Action games
Your social brand
Pillar content
41. Refers to situations where consumers interact with others during a shopping event
Demographics
HTML (HyperText Markup Language)
Contrary hook
Social shopping
42. The term used when people have clicked on or viewed a web page.
Adsense
Page View
Vehicles
Stenography
43. The visual nature of the game such as science fiction - fantasy horror and retro
Social Publishing
Milieu
Rich-Media
Above The Fold
44. The coding language used to create and link together documents and files on the internet.
Platforms
Your social brand
HTML (HyperText Markup Language)
Humor hook
45. Channels capable of two way communication on a small scale
Personal media
Demographics
Platforms
Owned media
46. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
Social proof
Spider
Social proof
47. Save your bookmarks online so they are always available wherever you have online access
Platforms
Role of social media in the consumer purchase process
Social proof
Social bookmarking sites
48. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Pillar content
Marketing Qualified Lead (MQL)
Core games
Media Sharing sites
49. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Reputation capital
Marketing Qualified Lead (MQL)
Pay-Per-Inclusion
Feed
50. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Role playing games
Social Commerce
Display ads
Direct Response