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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






2. May include text graphics video and sound but on a website






3. Content that will entertain






4. When an advertiser pays for their online ad based on the number of views.






5. Method of game play:






6. Uses software to fine tune the offer and build intimacy with the customer






7. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






8. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






9. Attempt to depict real world sitiuations






10. Those others view as knowledgeable sources of information






11. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






12. Occurs when people follow the behaviors of others






13. Channels capable of two way communication on a small scale






14. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






15. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






16. Content that offers a claim about something of interest






17. A link to your website from a different website.






18. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






19. The electronic/online activity of prospects






20. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






21. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






22. A means of communication






23. The value added for all users by each individual user






24. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






25. The RSS or Atom feeds used by news aggregators.






26. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






27. The ability to freely interact with other people and companies; open access to venues that allow users to share content






28. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






29. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






30. Oldest venue of social media that are ineractive versions of community bulletin boards






31. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






32. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






33. Scores that people acting in the role of critics assign to something as an indicator






34. Content that promises something for free






35. The way the game world is experienced






36. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






37. Belief that when a lot of people select one option then it must be the right option






38. Accumulated resources whose value flows to people as a result of their access to others






39. Typically educational content that readers use over time - save and share






40. The process by which display ads get placed on websites.






41. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






42. Content that refutes an accepted belief






43. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






44. Do not require all participants to immediately respond






45. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






46. Information that people copy from other sources






47. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






48. Save your bookmarks online so they are always available wherever you have online access






49. Refers to situations where consumers interact with others during a shopping event






50. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable







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