SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Within each medium - marketers can choose these specifically to place a message
Forums
RON (Run of Network)
Vehicles
Share tools
2. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Social Media Marketing
Stenography
Page View
Churn Rate
3. The hardware systems on which the game is played
Organic Search
Platforms
Demographics
Search Engine Optimization (SEO)
4. Typically educational content that readers use over time - save and share
Pillar content
Reputation capital
Skyscraper
Site stickiness
5. Save your bookmarks online so they are always available wherever you have online access
Blogs
Social bookmarking sites
URL Tracking
Genre
6. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Reach
Buying Cycle
Advergaming
Folksonomies
7. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Profiling
Cookie
Giveaway hook
Conversion
8. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Contrary hook
Black Hat SEO
Tagging
HTML (HyperText Markup Language)
9. Do not require all participants to immediately respond
Asynchronous interactions
Impression:
Cost Per Click (CPC)
Organic Search
10. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
AIDA
Best practices to leverage social reviews and ratings
Core games
Social proof
11. Means of communication that can reach a large number of individuals
Mass media
Ad Serving
Meme
Pay-Per-Inclusion
12. Crosses the boundaries of mass and personal media
Blogs
Social media
Social Media Marketing
Alternate reality game
13. Persuades with the opinion or recommendation of an expert in the field
Different forms of social media
Earned media
Authority
RSS (Really Simple Syndication)
14. Ads that appear between web pages (before the browser displays a new page).
Page View
Interstitial Ads
Social ads
Herding behavior
15. Content written with the intent to be helpful to target audience
In-game advertising
Resource hook
Digital Body Language
ASP (Active Server Pages):
16. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Above The Fold
Meme
Social customer relationship management (crm)
Paid media
17. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Herding behavior
Your social brand
Aggregator
When we are more likely to conform
18. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Other referral tools
Conversion
Platforms
Social Publishing
19. The way the game world is experienced
Meta Tag
Conversion
Mode
Share tools
20. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Recommendations and referrals
Wikis
Affinity
Conformity
21. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Action games
Mass media
Social Media Marketing
Dynamic Content
22. Automated software that combs through web sites to index web pages for search engines.
Contrary hook
Exit Traffic
Spider
Pay-Per-Click
23. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
When we are more likely to conform
Owned media
Pay-Per-Inclusion
Social games
24. Uses software to fine tune the offer and build intimacy with the customer
Reviews
Ratings
Social customer relationship management (crm)
ROS (Run of Site)
25. Acronym representing a way to create real-time Web applications.
EPV (Earnings Per Visitor)
AJAX (Asynchronous Java Script and XML)
Platforms
Search Engine Optimization (SEO)
26. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
Social proof
Other referral tools
Conformity
27. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Marketing Qualified Lead (MQL)
AJAX (Asynchronous Java Script and XML)
Role of social media in the consumer purchase process
28. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Skyscraper
Filler content
Adsense
Meme
29. Handle: your user name in a social community
Social proof
Your social brand
Taxonomies
Churn Rate
30. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Impression:
Earned media
Split-Run
Social networking sites
31. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Handle squatting
Conformity
Digital native
Expandable Ads
32. Consumers are happy/ unhappy posting about you with reviews of anysort
Pay-Per-Impression
Reputation economy
Black Hat SEO
Tags
33. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Social proof
Wikis
Pay-Per-Impression
Blogs
34. Information that people copy from other sources
Folksonomies
Filler content
Role of social media in the consumer purchase process
Web 2.0
35. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
ASP (Active Server Pages):
Social communities
Expandable Ads
Steps in a shopping decision
36. The term used when people have clicked on or viewed a web page.
Role playing games
Cost Per Thousand (CPM)
Page View
Social proof
37. The value added for all users by each individual user
Network effect
Skyscraper
Black Hat SEO
Paid media
38. Method of game play:
Genre
Meme
Folksonomies
Digital Body Language
39. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Interstitial Ads
Split-Run
Paid media
Reputation capital
40. Interactive social system that is available to users 24/7
Handle squatting
Exit Traffic
Product placement
Web 2.0
41. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Cost Per Thousand (CPM)
FTP (file transfer protocol)
Pay-Per-Click
Media Sharing sites
42. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Demographics
Social media
Buying Cycle
Casual games
43. Accumulated resources whose value flows to people as a result of their access to others
Simulation games
Different forms of social media
Social capital
Social news communities
44. Websites that host regularly updated content
Research hook
Giveaway hook
Tagging
Blogs
45. Media channels beyond the control of the company (word of mouth)
Earned media
RON (Run of Network)
Platforms
Social Publishing
46. Those others view as knowledgeable sources of information
ROS (Run of Site)
Power users
Mode
Demographics
47. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
FTP (file transfer protocol)
Social proof
Medium (or channel)
Cost Per Click (CPC)
48. Occurs when people follow the behaviors of others
Herding behavior
Bases of social power
Search Engine Optimization (SEO)
HTML (HyperText Markup Language)
49. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Level of participation
Pillar content
Hover/Floating Ads
Web 2.0
50. Require a great time investment are highly immersive and demand advance skill
Social media
Bases of social power
Core games
Search Engine Optimization (SEO)