Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The use of a digital brand name by someone who does not have legit claim to the name






2. The ability to attribute prospect behavior to the media that triggered the response.






3. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






4. Original cntent that positions the sponsoring entity as a authority






5. Careful crafting of a title that markets the content






6. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






7. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






8. Refers to the process social media users undergo to categorize content according to their own folksonomy






9. The ability to freely interact with other people and companies; open access to venues that allow users to share content






10. Paying to acquire leads from an outside party at a set rate or amount per lead.






11. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






12. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






13. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






14. A means of communication






15. Content that promises something for free






16. The shortcuts our brains take when we process information






17. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






18. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






19. Oldest venue of social media that are ineractive versions of community bulletin boards






20. Person who is frequently able to influence others






21. Classifications that experts create






22. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






23. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






24. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






25. Attention - Interest - Desire - and Action






26. Accumulated resources whose value flows to people as a result of their access to others






27. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






28. Belief that when a lot of people select one option then it must be the right option






29. Avg number of times someone is exposed to your message






30. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






31. Require a great time investment are highly immersive and demand advance skill






32. The hardware systems on which the game is played






33. The means by which files are transferred from your computer directly to your website.






34. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






35. Acronym representing a way to create real-time Web applications.






36. Software that is routinely updated like an app






37. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






38. Website measurement that records unique IP addresses as individual visitors.






39. Share and promote online news






40. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






41. Content that refutes an accepted belief






42. Those others view as knowledgeable sources of information






43. The degree to which the data in a database is accurate and consistent according to a data model and data type.






44. A link that leads people to a different website from the one they are visiting.






45. Performative in that the player chooses an action that the game executes






46. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






47. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






48. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






49. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






50. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.