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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The hardware systems on which the game is played






2. Require a great time investment are highly immersive and demand advance skill






3. Means of communication that can reach a large number of individuals






4. Consumers are happy/ unhappy posting about you with reviews of anysort






5. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






6. Occur in real time






7. Online word of mouth and very strong influence on consumer decision making






8. Share and promote online news






9. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






10. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






11. Ads that appear between web pages (before the browser displays a new page).






12. Assessments with detailed comments about the object in question






13. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






14. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






15. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






16. Careful crafting of a title that markets the content






17. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






18. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






19. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






20. Save your bookmarks online so they are always available wherever you have online access






21. Media channels the brand controls






22. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






23. Performative in that the player chooses an action that the game executes






24. Number of people exposed to your message






25. This ad buying option places ads on several networked websites.






26. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






27. The degree to which the data in a database is accurate and consistent according to a data model and data type.






28. Uses software to fine tune the offer and build intimacy with the customer






29. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






30. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






31. Refers to situations where consumers interact with others during a shopping event






32. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






33. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






34. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






35. The interface that allows one computer system or application to communicate and exchange data with another.






36. The shortcuts our brains take when we process information






37. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






38. When an advertiser pays for their online ad based on the number of views.






39. Attention - Interest - Desire - and Action






40. A link that leads people to a different website from the one they are visiting.






41. Acronym representing a way to create real-time Web applications.






42. Scores that people acting in the role of critics assign to something as an indicator






43. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






44. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






45. Those that involve expert play to organize and value variables in the game system






46. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






47. How much activity can a website handle - can it handle times of large visits






48. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






49. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






50. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.