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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Belief that when a lot of people select one option then it must be the right option






2. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






3. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






4. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






5. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






6. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






7. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






8. Attempt to depict real world sitiuations






9. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






10. Change in beliefs or actions as a reaction to group pressure (real or imagined)






11. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






12. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






13. A link that leads people to a different website from the one they are visiting.






14. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






15. Information that people copy from other sources






16. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






17. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






18. Consumers are happy/ unhappy posting about you with reviews of anysort






19. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






20. Media channels beyond the control of the company (word of mouth)






21. Cost of advertising based on the number of clicks received.






22. Uses software to fine tune the offer and build intimacy with the customer






23. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






24. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






25. The process by which display ads get placed on websites.






26. Content that offers a claim about something of interest






27. Accumulated resources whose value flows to people as a result of their access to others






28. The RSS or Atom feeds used by news aggregators.






29. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






30. The electronic/online activity of prospects






31. Share and promote online news






32. Occurs when people follow the behaviors of others






33. The term used when people have clicked on or viewed a web page.






34. The interface that allows one computer system or application to communicate and exchange data with another.






35. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






36. The use of a digital brand name by someone who does not have legit claim to the name






37. The means by which files are transferred from your computer directly to your website.






38. Do not require all participants to immediately respond






39. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






40. The shortcuts our brains take when we process information






41. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






42. Refers to situations where consumers interact with others during a shopping event






43. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






44. Number of people exposed to your message






45. Problem recognition - info search - alternative eval - purchase - post purchase eval






46. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






47. Host content but also typically feature video - photo etc. other than text






48. Assessments with detailed comments about the object in question






49. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






50. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






Can you answer 50 questions in 15 minutes?



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