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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Host content but also typically feature video - photo etc. other than text






2. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






3. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






4. Automated software that combs through web sites to index web pages for search engines.






5. Google's pay-per-click advertiser program.






6. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






7. Content that will entertain






8. Do not require all participants to immediately respond






9. Handle: your user name in a social community






10. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






11. The degree to which the data in a database is accurate and consistent according to a data model and data type.






12. The visible - clickable text in a hyperlink typically used to indicate subject matter.






13. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






14. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






15. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






16. This ad buying option places ads on several networked websites.






17. Means of communication that can reach a large number of individuals






18. Require a great time investment are highly immersive and demand advance skill






19. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






20. Selling an additional category of products/solutions as a result of a customer's original purchase.






21. The exposure of a clickable ad on a website to one individual person.






22. Refers to the process social media users undergo to categorize content according to their own folksonomy






23. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






24. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






25. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






26. Performative in that the player chooses an action that the game executes






27. Person who is frequently able to influence others






28. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






29. Channels capable of two way communication on a small scale






30. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






31. The use of a digital brand name by someone who does not have legit claim to the name






32. The ability to freely interact with other people and companies; open access to venues that allow users to share content






33. Consumers are happy/ unhappy posting about you with reviews of anysort






34. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






35. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






36. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






37. Content that promises something for free






38. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






39. When an advertiser pays for their online ad based on the number of views.






40. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






41. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






42. Attention - Interest - Desire - and Action






43. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






44. Method of game play:






45. Assessments with detailed comments about the object in question






46. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






47. Sets of labels (tags) individuals choose in a way that makes sense to them






48. Change in beliefs or actions as a reaction to group pressure (real or imagined)






49. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






50. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.