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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. May include text graphics video and sound but on a website






2. Interactive social system that is available to users 24/7






3. Method of game play:






4. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






5. Content that promises something for free






6. Oldest venue of social media that are ineractive versions of community bulletin boards






7. Handle: your user name in a social community






8. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






9. Google's pay-per-click advertiser program.






10. Performative in that the player chooses an action that the game executes






11. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






12. The electronic/online activity of prospects






13. Paying to acquire leads from an outside party at a set rate or amount per lead.






14. Crosses the boundaries of mass and personal media






15. Anything that involves delivering hosted services online






16. Uses software to fine tune the offer and build intimacy with the customer






17. Games in which the players play a character role with the goal of completing a mission






18. Consumers are happy/ unhappy posting about you with reviews of anysort






19. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






20. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






21. Software that is routinely updated like an app






22. A link to your website from a different website.






23. Ads that appear between web pages (before the browser displays a new page).






24. Careful crafting of a title that markets the content






25. Website measurement that records unique IP addresses as individual visitors.






26. This ad buying option places ads on several networked websites.






27. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






28. Automated software that combs through web sites to index web pages for search engines.






29. The value added for all users by each individual user






30. Classifications that experts create






31. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






32. The ability to attribute prospect behavior to the media that triggered the response.






33. Selling an additional category of products/solutions as a result of a customer's original purchase.






34. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






35. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






36. The term used when people have clicked on or viewed a web page.






37. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






38. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






39. Cost of advertising based on the number of clicks received.






40. Those that involve expert play to organize and value variables in the game system






41. Change in beliefs or actions as a reaction to group pressure (real or imagined)






42. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






43. When an advertiser pays for their online ad based on the number of views.






44. Avg number of times someone is exposed to your message






45. Host content but also typically feature video - photo etc. other than text






46. The coding language used to create and link together documents and files on the internet.






47. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






48. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






49. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






50. Save your bookmarks online so they are always available wherever you have online access







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