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Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Change in beliefs or actions as a reaction to group pressure (real or imagined)
In game immersive advertising
Profiling
Conformity
Social Commerce
2. Within each medium - marketers can choose these specifically to place a message
Action games
Social Publishing
Vehicles
Cost Per Action (CPA)
3. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Level of participation
Expandable Ads
Digital Body Language
Social media
4. Ads that appear between web pages (before the browser displays a new page).
Rich-Media
Social Publishing
Online Ads/Banner Ads
Interstitial Ads
5. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social proof
Skyscraper
ASP (Active Server Pages):
Cookie
6. Crosses the boundaries of mass and personal media
Giveaway hook
Social media
Unique Visitor
Social proof
7. Media for which you assessed monetary fees
Paid media
CGI (Common Gateway Interface)
Strategy games
Research hook
8. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Web 2.0
Forums
Cost Per Action (CPA)
Social news communities
9. Paying to acquire leads from an outside party at a set rate or amount per lead.
Pay-Per-Lead
Pillar content
Contrary hook
Cost Per Action (CPA)
10. Channels capable of two way communication on a small scale
Personal media
Affinity
Meme
Adsense
11. The coding language used to create and link together documents and files on the internet.
Organic Search
Core games
Media Sharing sites
HTML (HyperText Markup Language)
12. Content that refutes an accepted belief
Skyscraper
Contrary hook
Personal media
Milieu
13. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
FTP (file transfer protocol)
Search Engine Optimization (SEO)
Blogs
Ad Tracking
14. Means of communication that can reach a large number of individuals
Mass media
Handle squatting
Affinity
Social communities
15. Occurs when people follow the behaviors of others
Herding behavior
Social communities
Benefits of engaging with your customers through online social channels
Role of social media in the consumer purchase process
16. Occur in real time
Affinity
Synchronous interactions
Advergaming
Genre
17. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Level of participation
Expandable Ads
Cookie
Social shopping
18. Those that involve expert play to organize and value variables in the game system
Other referral tools
Strategy games
Perpetual beta
Your social brand
19. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Vehicles
Profiling
Expandable Ads
Affinity
20. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
RSS (Really Simple Syndication)
Site stickiness
Medium (or channel)
Anchor Text
21. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Social games
Social customer relationship management (crm)
Data Hygiene
Aggregation
22. Google's pay-per-click advertiser program.
Personal media
Aggregation
Recommendations and referrals
Adwords
23. Belief that when a lot of people select one option then it must be the right option
Different forms of social media
Reviews
Social proof
Milieu
24. Content that offers a claim about something of interest
Profiling
Research hook
RON (Run of Network)
Pay-Per-Click
25. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
ASP (Active Server Pages):
Humor hook
Dynamic Content
Tagging
26. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Data Hygiene
In game immersive advertising
Conversion
RON (Run of Network)
27. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Adsense
Handle squatting
Herding behavior
Pay-Per-Click
28. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Search Engine Optimization (SEO)
Earned media
Page View
Social Media Marketing
29. A means of communication
Pillar content
Scalability
RSS (Really Simple Syndication)
Media
30. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Product placement
Authority building content
Social ads
Milieu
31. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
In-game advertising
HTML (HyperText Markup Language)
Owned media
Rich-Media
32. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Opinion leader
Wikis
Taxonomies
Profiling
33. The interface that allows one computer system or application to communicate and exchange data with another.
Adwords
API (Application Programming Interface)
Herding behavior
Pillar content
34. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Reputation capital
Cost Per Thousand (CPM)
Conversion
Recommendations and referrals
35. The shortcuts our brains take when we process information
Simulation games
Cognitive bias
Search Engine Optimization (SEO)
Hover/Floating Ads
36. A web-based tool or desktop application that collects syndicated content.
Handle squatting
Aggregator
Social proof
Interstitial Ads
37. Ability of a site to draw repeat visits and to keep people on a site
Action games
Folksonomies
Site stickiness
ROS (Run of Site)
38. Classifications that experts create
Organic Search
ASP (Active Server Pages):
Pay-Per-Click
Taxonomies
39. Content that will entertain
Humor hook
Genre
Pay-Per-Impression
Media
40. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Aggregator
Page View
Benefits of engaging with your customers through online social channels
In game immersive advertising
41. The electronic/online activity of prospects
Feed
Split-Run
Forums
Digital Body Language
42. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Role of social media in the consumer purchase process
RSS (Really Simple Syndication)
Level of participation
Search Engine Optimization (SEO)
43. Authority building content seminal pieces of work that shape the way people think
Flagship content
Role playing games
ROS (Run of Site)
Tagging
44. When an advertiser pays for their online ad based on the number of views.
AIDA
Your social brand
Pay-Per-Lead
Pay-Per-Impression
45. Careful crafting of a title that markets the content
Scalability
Impression:
Title linkbaiting
Social capital
46. Oldest venue of social media that are ineractive versions of community bulletin boards
Casual games
Asynchronous interactions
HTML (HyperText Markup Language)
Forums
47. Sites with aid in the dissemination of content to an audience:
Ad Serving
Feed
Social Publishing
Adsense
48. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Vehicles
Reputation capital
Landing Page
Demographics
49. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Cross Selling
Reputation capital
HTML (HyperText Markup Language)
Anchor Text
50. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
When we are more likely to conform
In-game advertising
Digital Body Language
Title linkbaiting
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