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Test your basic knowledge |
Important Digital Marketing Vocab
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Subjects
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business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
CGI (Common Gateway Interface)
Social bookmarking sites
Title linkbaiting
ASP (Active Server Pages):
2. Consumers are happy/ unhappy posting about you with reviews of anysort
Media
Casual games
Interstitial Ads
Reputation economy
3. Channels capable of two way communication on a small scale
When we are more likely to conform
Different forms of social media
Research hook
Personal media
4. Number of people exposed to your message
Demographics
Cost Per Thousand (CPM)
Reach
Social Media Marketing
5. Assessments with detailed comments about the object in question
Action games
Reviews
Social media
Your social brand
6. Refers to the process social media users undergo to categorize content according to their own folksonomy
Tagging
Share tools
Above The Fold
Social proof
7. Refers to situations where consumers interact with others during a shopping event
Folksonomies
Skyscraper
Social shopping
Spider
8. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Tagging
Mode
URL Tracking
Response Attribution
9. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
Research hook
Search Engine Optimization (SEO)
Core games
10. Require a great time investment are highly immersive and demand advance skill
Contrary hook
Impression:
Resource hook
Core games
11. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
Conformity
FTP (file transfer protocol)
Social games
12. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Social capital
Milieu
Split-Run
Cloud computing
13. The term used when people have clicked on or viewed a web page.
Social games
Social proof
Page View
Conformity
14. When an advertiser pays for their online ad based on the number of views.
Pay-Per-Impression
Cost Per Thousand (CPM)
Wikis
Product placement
15. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Anchor Text
Humor hook
Split-Run
EPV (Earnings Per Visitor)
16. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Filler content
Cost Per Thousand (CPM)
Dynamic Content
Buying Cycle
17. Person who is frequently able to influence others
Network effect
RSS (Really Simple Syndication)
Opinion leader
Impression:
18. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Platforms
Social capital
Social media
Buying Cycle
19. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Scalability
Culture of participation
Reputation economy
Mass media
20. Classifications that experts create
Steps in a shopping decision
AIDA
Taxonomies
Meme
21. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Reputation capital
Cost Per Action (CPA)
Action games
Handle squatting
22. The process by which display ads get placed on websites.
Ad Serving
Flagship content
Page View
Affinity
23. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Direct Response
Search Engine Marketing (SEM)
Alternate reality game
FTP (file transfer protocol)
24. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Reviews
Web 2.0
Meme
Social ads
25. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Blogs
Role playing games
Recommendations and referrals
Tags
26. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Mass media
Vehicles
Your social brand
27. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Your social brand
Aggregation
Aggregator
Direct Response
28. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Social communities
Social networking sites
Demographics
Milieu
29. Anything that involves delivering hosted services online
Interstitial Ads
Recommendations and referrals
Cloud computing
Core games
30. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Ad Serving
Reach
Response Attribution
Click-Through-Rate (CTR)
31. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Inbound Link
Pillar content
Marketing Qualified Lead (MQL)
Exit Traffic
32. Games in which the players play a character role with the goal of completing a mission
When we are more likely to conform
Filler content
Role playing games
Data Hygiene
33. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Adsense
Resource hook
Social news communities
Skyscraper
34. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Advergaming
Wikis
Recommendations and referrals
EPV (Earnings Per Visitor)
35. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Exit Traffic
FTP (file transfer protocol)
Impression:
Above The Fold
36. Content that promises something for free
Reviews
Giveaway hook
Ad Tracking
Asynchronous interactions
37. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
Mode
RON (Run of Network)
ASP (Active Server Pages):
38. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Above The Fold
Bases of social power
Culture of participation
Cost Per Action (CPA)
39. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Asynchronous interactions
Data Hygiene
RSS (Really Simple Syndication)
Feed
40. Media channels beyond the control of the company (word of mouth)
Authority
Earned media
Click-Through-Rate (CTR)
Conversion
41. Content that offers a claim about something of interest
Action games
Alternate reality game
Research hook
Digital native
42. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Product placement
Mode
Advergaming
Above The Fold
43. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Impression:
In-game advertising
Profiling
Wikis
44. Cost of advertising based on the number of clicks received.
Folksonomies
Pay-Per-Inclusion
Cost Per Click (CPC)
Conformity
45. This ad buying option places ads on several networked websites.
Hover/Floating Ads
Pay-Per-Click
RON (Run of Network)
Benefits of engaging with your customers through online social channels
46. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Social customer relationship management (crm)
Pay-Per-Inclusion
Expandable Ads
Medium (or channel)
47. Sites with aid in the dissemination of content to an audience:
Bases of social power
Expandable Ads
Platforms
Social Publishing
48. Persuades with the opinion or recommendation of an expert in the field
Authority
Skyscraper
Forums
Social proof
49. A means of communication
Cost Per Thousand (CPM)
Action games
RSS (Really Simple Syndication)
Media
50. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
AJAX (Asynchronous Java Script and XML)
Hover/Floating Ads
Cookie
Cloud computing
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