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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sites with aid in the dissemination of content to an audience:






2. The process by which display ads get placed on websites.






3. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






4. Sets of labels (tags) individuals choose in a way that makes sense to them






5. Careful crafting of a title that markets the content






6. Handle: your user name in a social community






7. Content that refutes an accepted belief






8. Occurs when people follow the behaviors of others






9. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






10. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






11. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






12. Classifications that experts create






13. The shortcuts our brains take when we process information






14. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






15. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






16. Attempt to depict real world sitiuations






17. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






18. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






19. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






20. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






21. Google's pay-per-click advertiser program.






22. Ads that appear between web pages (before the browser displays a new page).






23. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






24. A link to your website from a different website.






25. Problem recognition - info search - alternative eval - purchase - post purchase eval






26. The use of a digital brand name by someone who does not have legit claim to the name






27. Avg number of times someone is exposed to your message






28. Those that involve expert play to organize and value variables in the game system






29. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






30. Media channels the brand controls






31. Website measurement that records unique IP addresses as individual visitors.






32. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






33. The exposure of a clickable ad on a website to one individual person.






34. Media channels beyond the control of the company (word of mouth)






35. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






36. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






37. A web-based tool or desktop application that collects syndicated content.






38. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






39. Belief that when a lot of people select one option then it must be the right option






40. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






41. Software that is routinely updated like an app






42. The coding language used to create and link together documents and files on the internet.






43. Content that will entertain






44. Within each medium - marketers can choose these specifically to place a message






45. A link that leads people to a different website from the one they are visiting.






46. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






47. The RSS or Atom feeds used by news aggregators.






48. The value added for all users by each individual user






49. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






50. Content that promises something for free







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