SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content written with the intent to be helpful to target audience
Resource hook
Title linkbaiting
Ad Tracking
Earned media
2. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
When we are more likely to conform
Social capital
Anchor Text
3. Media channels beyond the control of the company (word of mouth)
Earned media
Culture of participation
Adsense
Your social brand
4. Consumers are happy/ unhappy posting about you with reviews of anysort
Cognitive bias
Reputation economy
In game immersive advertising
AIDA
5. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
EPV (Earnings Per Visitor)
Owned media
Site stickiness
Cost Per Action (CPA)
6. Refers to the process social media users undergo to categorize content according to their own folksonomy
Social Media Marketing
CGI (Common Gateway Interface)
Feed
Tagging
7. Assessments with detailed comments about the object in question
Earned media
Reviews
Data Hygiene
Affinity
8. Means of communication that can reach a large number of individuals
Churn Rate
Ad Tracking
Mass media
Expandable Ads
9. The process by which display ads get placed on websites.
Wikis
CGI (Common Gateway Interface)
Ad Serving
Title linkbaiting
10. Within each medium - marketers can choose these specifically to place a message
Contrary hook
Owned media
Best practices to leverage social reviews and ratings
Vehicles
11. Occur in real time
Site stickiness
Synchronous interactions
Steps in a shopping decision
Demographics
12. How much activity can a website handle - can it handle times of large visits
In game immersive advertising
Scalability
Reviews
Cross Selling
13. Careful crafting of a title that markets the content
Organic Search
Recommendations and referrals
Forums
Title linkbaiting
14. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Click-Through-Rate (CTR)
Power users
Share tools
Folksonomies
15. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Meta Tag
Social proof
Social networking sites
AIDA
16. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Inbound Link
Site stickiness
Different forms of social media
API (Application Programming Interface)
17. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Different forms of social media
Milieu
Recommendations and referrals
Social networking sites
18. This ad buying option places ads on several networked websites.
Role of social media in the consumer purchase process
Cloud computing
Product placement
RON (Run of Network)
19. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Advergaming
Churn Rate
Social capital
Cross Selling
20. A means of communication
Marketing Qualified Lead (MQL)
Authority
Taxonomies
Media
21. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Outbound Link
Cookie
Scalability
Level of participation
22. Information that people copy from other sources
Stenography
Other referral tools
Filler content
Online Ads/Banner Ads
23. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Level of participation
Simulation games
Share tools
Affinity
24. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Social ads
Action games
Skyscraper
Role playing games
25. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Page View
Cost Per Thousand (CPM)
Cost Per Click (CPC)
Social news communities
26. The exposure of a clickable ad on a website to one individual person.
Benefits of engaging with your customers through online social channels
Owned media
Impression:
ROS (Run of Site)
27. Person who is frequently able to influence others
Aggregation
Opinion leader
Above The Fold
Feed
28. May include text graphics video and sound but on a website
Display ads
Aggregator
Affinity
Spider
29. Method of game play:
Genre
Core games
Anchor Text
Affinity
30. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Search Engine Optimization (SEO)
Casual games
EPV (Earnings Per Visitor)
Product placement
31. Content that offers a claim about something of interest
Pay-Per-Lead
Cost Per Thousand (CPM)
Research hook
Forums
32. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Wikis
Cost Per Action (CPA)
Search Engine Optimization (SEO)
Page View
33. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Split-Run
Profiling
Cognitive bias
Reach
34. Ads that appear between web pages (before the browser displays a new page).
Interstitial Ads
Direct Response
Word of mouse
Social games
35. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Handle squatting
Exit Traffic
Cookie
In game immersive advertising
36. Save your bookmarks online so they are always available wherever you have online access
Direct Response
Social bookmarking sites
Reputation capital
Impression:
37. A web-based tool or desktop application that collects syndicated content.
Aggregator
Conformity
Simulation games
Marketing Qualified Lead (MQL)
38. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Landing Page
Digital Body Language
Profiling
API (Application Programming Interface)
39. Software that is routinely updated like an app
Exit Traffic
Perpetual beta
Flagship content
Pay-Per-Click
40. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Medium (or channel)
Above The Fold
Pay-Per-Lead
Best practices to leverage social reviews and ratings
41. Authority building content seminal pieces of work that shape the way people think
Flagship content
Spider
Meta Tag
Cognitive bias
42. The electronic/online activity of prospects
Digital Body Language
Cloud computing
Pay-Per-Inclusion
Ratings
43. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Social shopping
URL Tracking
Research hook
Churn Rate
44. Sites with aid in the dissemination of content to an audience:
Personal media
Social Publishing
Stenography
Conversion
45. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
CGI (Common Gateway Interface)
Mode
In game immersive advertising
Pay-Per-Click
46. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
URL Tracking
Strategy games
Steps in a shopping decision
Paid media
47. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Dynamic Content
Filler content
Cloud computing
Site stickiness
48. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Black Hat SEO
Medium (or channel)
Cookie
Taxonomies
49. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Meme
Mode
Owned media
Tagging
50. Classifications that experts create
Web 2.0
Tags
Taxonomies
Meta Tag