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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Careful crafting of a title that markets the content
Title linkbaiting
Dynamic Content
Social Commerce
Pay-Per-Impression
2. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Churn Rate
Research hook
Advergaming
Marketing Qualified Lead (MQL)
3. Original cntent that positions the sponsoring entity as a authority
Authority building content
Marketing Qualified Lead (MQL)
Product placement
Pay-Per-Click
4. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Recommendations and referrals
Best practices to leverage social reviews and ratings
Organic Search
Other referral tools
5. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Pay-Per-Lead
Stenography
Owned media
Role of social media in the consumer purchase process
6. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Culture of participation
Frequency
Site stickiness
7. Interactive social system that is available to users 24/7
Word of mouse
Spider
Web 2.0
Giveaway hook
8. Attention - Interest - Desire - and Action
AIDA
Ratings
Social Publishing
Cloud computing
9. Channels capable of two way communication on a small scale
Cognitive bias
Aggregator
Pay-Per-Click
Personal media
10. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Landing Page
RSS (Really Simple Syndication)
Role of social media in the consumer purchase process
Asynchronous interactions
11. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Paid media
Black Hat SEO
Social media
Rich-Media
12. Media channels beyond the control of the company (word of mouth)
HTML (HyperText Markup Language)
Ad Serving
Earned media
Owned media
13. The visual nature of the game such as science fiction - fantasy horror and retro
Milieu
Social networking sites
Perpetual beta
Social media
14. Software that is routinely updated like an app
Role playing games
Anchor Text
Perpetual beta
Best practices to leverage social reviews and ratings
15. Selling an additional category of products/solutions as a result of a customer's original purchase.
Cross Selling
Genre
In game immersive advertising
Web 2.0
16. The exposure of a clickable ad on a website to one individual person.
Impression:
Conversion
Conformity
Level of participation
17. Ability of a site to draw repeat visits and to keep people on a site
Split-Run
Digital native
Site stickiness
Social networking sites
18. The RSS or Atom feeds used by news aggregators.
Core games
Milieu
Feed
Aggregation
19. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Paid media
Social ads
Action games
FTP (file transfer protocol)
20. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Resource hook
Meme
Casual games
Churn Rate
21. Avg number of times someone is exposed to your message
Meme
Frequency
Search Engine Marketing (SEM)
Alternate reality game
22. The way the game world is experienced
Social communities
Handle squatting
Mode
Power users
23. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Cookie
Social news communities
Exit Traffic
Demographics
24. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Best practices to leverage social reviews and ratings
Pillar content
Contrary hook
Adsense
25. Belief that when a lot of people select one option then it must be the right option
Social proof
Giveaway hook
Aggregation
Ad Serving
26. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Pillar content
Ad Serving
In-game advertising
Recommendations and referrals
27. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Search Engine Marketing (SEM)
Pay-Per-Inclusion
Action games
Social networking sites
28. Online word of mouth and very strong influence on consumer decision making
Spider
Social news communities
Word of mouse
Casual games
29. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Aggregation
Pay-Per-Inclusion
Social networking sites
Ad Tracking
30. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
Aggregation
Reach
Recommendations and referrals
31. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Social capital
Pay-Per-Inclusion
Marketing Qualified Lead (MQL)
Demographics
32. Anything that involves delivering hosted services online
Social Publishing
Product placement
Perpetual beta
Cloud computing
33. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Title linkbaiting
Social Media Marketing
Strategy games
Giveaway hook
34. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
CGI (Common Gateway Interface)
Search Engine Optimization (SEO)
API (Application Programming Interface)
Other referral tools
35. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Expandable Ads
Cross Selling
Data Hygiene
Steps in a shopping decision
36. When an advertiser pays for their online ad based on the number of views.
Pay-Per-Impression
Earned media
Advergaming
Wikis
37. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Benefits of engaging with your customers through online social channels
Product placement
Strategy games
Social Media Marketing
38. A web-based tool or desktop application that collects syndicated content.
ASP (Active Server Pages):
Culture of participation
Giveaway hook
Aggregator
39. Information that people copy from other sources
Culture of participation
Web 2.0
Filler content
Media Sharing sites
40. Those that involve expert play to organize and value variables in the game system
Blogs
Strategy games
Contrary hook
Resource hook
41. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
RSS (Really Simple Syndication)
Social Publishing
Meta Tag
Social proof
42. Website measurement that records unique IP addresses as individual visitors.
Pay-Per-Click
Unique Visitor
In-game advertising
Affinity
43. Occurs when people follow the behaviors of others
Your social brand
Feed
Reputation economy
Herding behavior
44. The process by which display ads get placed on websites.
Ad Serving
Folksonomies
Social shopping
Giveaway hook
45. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Ad Serving
Action games
Casual games
Flagship content
46. Authority building content seminal pieces of work that shape the way people think
Social games
Flagship content
Paid media
Stenography
47. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Aggregation
Pay-Per-Click
Research hook
Pillar content
48. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Adsense
Best practices to leverage social reviews and ratings
Cost Per Click (CPC)
49. Oldest venue of social media that are ineractive versions of community bulletin boards
Forums
Adsense
Social communities
Social capital
50. Paying to acquire leads from an outside party at a set rate or amount per lead.
Casual games
Media
Pay-Per-Lead
Role playing games