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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Information that people copy from other sources
Filler content
Alternate reality game
Your social brand
Giveaway hook
2. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Wikis
Search Engine Optimization (SEO)
Advergaming
Social Commerce
3. Original cntent that positions the sponsoring entity as a authority
Share tools
In-game advertising
Authority building content
Conversion
4. Problem recognition - info search - alternative eval - purchase - post purchase eval
Media
Online Ads/Banner Ads
Steps in a shopping decision
Marketing Qualified Lead (MQL)
5. The term used when people have clicked on or viewed a web page.
Search Engine Optimization (SEO)
Alternate reality game
Page View
Giveaway hook
6. Sets of labels (tags) individuals choose in a way that makes sense to them
Culture of participation
Demographics
Folksonomies
Conversion
7. Belief that when a lot of people select one option then it must be the right option
Role of social media in the consumer purchase process
Flagship content
Social proof
Advergaming
8. Anything that involves delivering hosted services online
Cloud computing
Pay-Per-Impression
Level of participation
Owned media
9. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Impression:
Taxonomies
Dynamic Content
Level of participation
10. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Churn Rate
Tagging
Affinity
EPV (Earnings Per Visitor)
11. This ad buying option places ads on several networked websites.
RON (Run of Network)
Core games
Response Attribution
Platforms
12. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Split-Run
Social media
Strategy games
Resource hook
13. Oldest venue of social media that are ineractive versions of community bulletin boards
Forums
When we are more likely to conform
Giveaway hook
Stenography
14. Avg number of times someone is exposed to your message
Frequency
URL Tracking
Different forms of social media
Pay-Per-Lead
15. Person who is frequently able to influence others
Above The Fold
Humor hook
Opinion leader
Giveaway hook
16. Attention - Interest - Desire - and Action
AIDA
Outbound Link
API (Application Programming Interface)
Social networking sites
17. Number of people exposed to your message
Landing Page
RSS (Really Simple Syndication)
Reputation capital
Reach
18. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Anchor Text
Stenography
Alternate reality game
Social customer relationship management (crm)
19. Share and promote online news
Steps in a shopping decision
Web 2.0
Social news communities
Cognitive bias
20. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Mode
Medium (or channel)
Other referral tools
Social games
21. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Organic Search
EPV (Earnings Per Visitor)
Response Attribution
Medium (or channel)
22. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Social media
Affinity
Resource hook
Aggregator
23. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Marketing Qualified Lead (MQL)
Wikis
Earned media
Benefits of engaging with your customers through online social channels
24. Authority building content seminal pieces of work that shape the way people think
AJAX (Asynchronous Java Script and XML)
Social Publishing
Social media
Flagship content
25. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Synchronous interactions
CGI (Common Gateway Interface)
Cost Per Click (CPC)
URL Tracking
26. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Search Engine Marketing (SEM)
Landing Page
Simulation games
Online Ads/Banner Ads
27. Content that refutes an accepted belief
Digital Body Language
Contrary hook
Reputation capital
Media
28. Ability of a site to draw repeat visits and to keep people on a site
Tagging
Site stickiness
Humor hook
Alternate reality game
29. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Profiling
Cookie
Your social brand
Dynamic Content
30. Ads that appear between web pages (before the browser displays a new page).
Spider
Interstitial Ads
Owned media
Search Engine Optimization (SEO)
31. Persuades with the opinion or recommendation of an expert in the field
Pay-Per-Inclusion
Direct Response
Authority
Adsense
32. How much activity can a website handle - can it handle times of large visits
Network effect
Scalability
ROS (Run of Site)
Expandable Ads
33. Host content but also typically feature video - photo etc. other than text
Ad Serving
FTP (file transfer protocol)
Media Sharing sites
Social media
34. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Role of social media in the consumer purchase process
Social games
Different forms of social media
Interstitial Ads
35. The exposure of a clickable ad on a website to one individual person.
Impression:
Action games
When we are more likely to conform
Inbound Link
36. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Casual games
Role playing games
Network effect
Platforms
37. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Organic Search
Giveaway hook
Social games
Affinity
38. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Platforms
Meme
Contrary hook
Research hook
39. A web-based tool or desktop application that collects syndicated content.
Aggregator
Platforms
Reputation economy
Impression:
40. When an advertiser pays for their online ad based on the number of views.
Benefits of engaging with your customers through online social channels
Pay-Per-Impression
Web 2.0
Direct Response
41. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Social news communities
Recommendations and referrals
Interstitial Ads
When we are more likely to conform
42. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Media Sharing sites
Advergaming
Reviews
Social communities
43. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Paid media
Simulation games
Best practices to leverage social reviews and ratings
Opinion leader
44. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Share tools
Landing Page
Social Media Marketing
Skyscraper
45. Cost of advertising based on the number of clicks received.
Advergaming
Action games
Cost Per Click (CPC)
Social Commerce
46. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
CGI (Common Gateway Interface)
Asynchronous interactions
URL Tracking
Split-Run
47. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Folksonomies
Mass media
Click-Through-Rate (CTR)
Unique Visitor
48. The visual nature of the game such as science fiction - fantasy horror and retro
Demographics
Data Hygiene
Milieu
Affinity
49. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
ROS (Run of Site)
Folksonomies
Role playing games
Expandable Ads
50. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Cognitive bias
AJAX (Asynchronous Java Script and XML)
Social Commerce
Folksonomies