Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






2. Constantly wired in the network - always online






3. The use of a digital brand name by someone who does not have legit claim to the name






4. Belief that when a lot of people select one option then it must be the right option






5. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






6. The visible - clickable text in a hyperlink typically used to indicate subject matter.






7. The coding language used to create and link together documents and files on the internet.






8. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






9. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






10. Within each medium - marketers can choose these specifically to place a message






11. Those others view as knowledgeable sources of information






12. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






13. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






14. Accumulated resources whose value flows to people as a result of their access to others






15. The term used when people have clicked on or viewed a web page.






16. Oldest venue of social media that are ineractive versions of community bulletin boards






17. When an advertiser pays for their online ad based on the number of views.






18. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






19. Require a great time investment are highly immersive and demand advance skill






20. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






21. Google's pay-per-click advertiser program.






22. Attention - Interest - Desire - and Action






23. Information that people copy from other sources






24. The hardware systems on which the game is played






25. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






26. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






27. Content that offers a claim about something of interest






28. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






29. Scores that people acting in the role of critics assign to something as an indicator






30. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






31. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






32. Cost of advertising based on the number of clicks received.






33. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






34. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






35. Persuades with the opinion or recommendation of an expert in the field






36. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






37. Ability of a site to draw repeat visits and to keep people on a site






38. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






39. A means of communication






40. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






41. Avg number of times someone is exposed to your message






42. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






43. Share and promote online news






44. Refers to the process social media users undergo to categorize content according to their own folksonomy






45. A link that leads people to a different website from the one they are visiting.






46. The way the game world is experienced






47. Performative in that the player chooses an action that the game executes






48. May include text graphics video and sound but on a website






49. The RSS or Atom feeds used by news aggregators.






50. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.