Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A means of communication






2. Anything that involves delivering hosted services online






3. Those others view as knowledgeable sources of information






4. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






5. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






6. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






7. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






8. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






9. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






10. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






11. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






12. Content written with the intent to be helpful to target audience






13. May include text graphics video and sound but on a website






14. Avg number of times someone is exposed to your message






15. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






16. Attention - Interest - Desire - and Action






17. The interface that allows one computer system or application to communicate and exchange data with another.






18. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






19. Online word of mouth and very strong influence on consumer decision making






20. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






21. Classifications that experts create






22. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






23. Content that offers a claim about something of interest






24. The value added for all users by each individual user






25. Content that will entertain






26. Occur in real time






27. Typically educational content that readers use over time - save and share






28. How much activity can a website handle - can it handle times of large visits






29. Means of communication that can reach a large number of individuals






30. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






31. Information that people copy from other sources






32. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






33. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






34. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






35. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






36. Occurs when people follow the behaviors of others






37. Ability of a site to draw repeat visits and to keep people on a site






38. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






39. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






40. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






41. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






42. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






43. Google's pay-per-click advertiser program.






44. A link to your website from a different website.






45. Consumers are happy/ unhappy posting about you with reviews of anysort






46. Save your bookmarks online so they are always available wherever you have online access






47. Share and promote online news






48. Person who is frequently able to influence others






49. Content that promises something for free






50. Attempt to depict real world sitiuations