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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






2. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






3. Sets of labels (tags) individuals choose in a way that makes sense to them






4. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






5. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






6. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






7. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






8. How much activity can a website handle - can it handle times of large visits






9. Handle: your user name in a social community






10. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






11. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






12. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






13. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






14. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






15. Refers to situations where consumers interact with others during a shopping event






16. Content written with the intent to be helpful to target audience






17. Consumers are happy/ unhappy posting about you with reviews of anysort






18. Occurs when people follow the behaviors of others






19. The hardware systems on which the game is played






20. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






21. Selling an additional category of products/solutions as a result of a customer's original purchase.






22. Change in beliefs or actions as a reaction to group pressure (real or imagined)






23. Performative in that the player chooses an action that the game executes






24. Acronym representing a way to create real-time Web applications.






25. Refers to the process social media users undergo to categorize content according to their own folksonomy






26. Host content but also typically feature video - photo etc. other than text






27. Content that will entertain






28. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






29. The ability to freely interact with other people and companies; open access to venues that allow users to share content






30. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






31. Accumulated resources whose value flows to people as a result of their access to others






32. Online word of mouth and very strong influence on consumer decision making






33. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






34. Media channels beyond the control of the company (word of mouth)






35. The coding language used to create and link together documents and files on the internet.






36. A means of communication






37. The means by which files are transferred from your computer directly to your website.






38. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






39. Method of game play:






40. Do not require all participants to immediately respond






41. Assessments with detailed comments about the object in question






42. Those that involve expert play to organize and value variables in the game system






43. Information that people copy from other sources






44. Classifications that experts create






45. Authority building content seminal pieces of work that shape the way people think






46. Automated software that combs through web sites to index web pages for search engines.






47. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






48. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






49. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






50. This ad buying option places an ad at various places on one website.