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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
Interstitial Ads
URL Tracking
Reputation capital
2. The shortcuts our brains take when we process information
Contrary hook
Herding behavior
Cognitive bias
AIDA
3. Problem recognition - info search - alternative eval - purchase - post purchase eval
Stenography
Action games
Steps in a shopping decision
Role of social media in the consumer purchase process
4. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Advergaming
Organic Search
Display ads
Pillar content
5. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
In game immersive advertising
Rich-Media
Earned media
RSS (Really Simple Syndication)
6. Websites that host regularly updated content
When we are more likely to conform
RON (Run of Network)
Milieu
Blogs
7. Occurs when people follow the behaviors of others
Steps in a shopping decision
Social ads
Herding behavior
Network effect
8. Sets of labels (tags) individuals choose in a way that makes sense to them
Online Ads/Banner Ads
Social bookmarking sites
Folksonomies
Organic Search
9. Accumulated resources whose value flows to people as a result of their access to others
Level of participation
Split-Run
Social capital
Social customer relationship management (crm)
10. Media channels the brand controls
Folksonomies
Handle squatting
Owned media
In game immersive advertising
11. Media for which you assessed monetary fees
Paid media
Level of participation
Page View
Strategy games
12. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Milieu
Genre
Profiling
Different forms of social media
13. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Social communities
Demographics
Different forms of social media
Other referral tools
14. Refers to situations where consumers interact with others during a shopping event
Social shopping
Page View
Social media
Title linkbaiting
15. The means by which files are transferred from your computer directly to your website.
Web 2.0
FTP (file transfer protocol)
Marketing Qualified Lead (MQL)
Reach
16. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
URL Tracking
Research hook
Different forms of social media
Level of participation
17. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Meme
Data Hygiene
Ad Tracking
Word of mouse
18. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Recommendations and referrals
Blogs
Demographics
Stenography
19. Media channels beyond the control of the company (word of mouth)
Dynamic Content
Platforms
Buying Cycle
Earned media
20. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Network effect
Anchor Text
Synchronous interactions
Reputation capital
21. Placement of a branded item in an entertainment property such as a television program - movie - or game.
FTP (file transfer protocol)
Product placement
Skyscraper
In game immersive advertising
22. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Level of participation
Cost Per Action (CPA)
Word of mouse
Social communities
23. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Cloud computing
Synchronous interactions
Pay-Per-Inclusion
Social Media Marketing
24. Attention - Interest - Desire - and Action
AIDA
Conversion
Reputation economy
Synchronous interactions
25. A link to your website from a different website.
Inbound Link
CGI (Common Gateway Interface)
Profiling
Stenography
26. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Search Engine Marketing (SEM)
Adsense
Adwords
Churn Rate
27. Software that is routinely updated like an app
Perpetual beta
Black Hat SEO
Social customer relationship management (crm)
Different forms of social media
28. Content that promises something for free
Giveaway hook
Other referral tools
Demographics
Conformity
29. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Data Hygiene
Medium (or channel)
RSS (Really Simple Syndication)
Conformity
30. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Social media
Social shopping
Alternate reality game
Digital native
31. Handle: your user name in a social community
Steps in a shopping decision
Your social brand
Churn Rate
Vehicles
32. Paying to acquire leads from an outside party at a set rate or amount per lead.
Web 2.0
Split-Run
Social media
Pay-Per-Lead
33. Anything that involves delivering hosted services online
Earned media
Simulation games
Social shopping
Cloud computing
34. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Hover/Floating Ads
Site stickiness
Dynamic Content
Social proof
35. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Culture of participation
Ratings
Split-Run
Benefits of engaging with your customers through online social channels
36. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Affinity
Social media
Conformity
Click-Through-Rate (CTR)
37. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
Cognitive bias
Mass media
Blogs
38. This ad buying option places an ad at various places on one website.
Level of participation
ROS (Run of Site)
Humor hook
Expandable Ads
39. Uses software to fine tune the offer and build intimacy with the customer
Mass media
Expandable Ads
Unique Visitor
Social customer relationship management (crm)
40. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Stenography
Casual games
Click-Through-Rate (CTR)
Blogs
41. The process by which display ads get placed on websites.
Ad Serving
Word of mouse
Social games
Reviews
42. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Rich-Media
Above The Fold
Unique Visitor
Display ads
43. Belief that when a lot of people select one option then it must be the right option
Social proof
Stenography
Feed
Level of participation
44. Sites with aid in the dissemination of content to an audience:
Social news communities
Wikis
Social Publishing
Conformity
45. The visual nature of the game such as science fiction - fantasy horror and retro
Culture of participation
Bases of social power
Milieu
Best practices to leverage social reviews and ratings
46. Interactive social system that is available to users 24/7
Medium (or channel)
Reputation economy
Inbound Link
Web 2.0
47. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
Cloud computing
Pay-Per-Impression
Authority building content
48. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Online Ads/Banner Ads
Recommendations and referrals
Social media
Dynamic Content
49. Avg number of times someone is exposed to your message
Frequency
Opinion leader
Simulation games
Your social brand
50. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
Cognitive bias
Profiling
Tagging