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Test your basic knowledge |
Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The RSS or Atom feeds used by news aggregators.
Search Engine Marketing (SEM)
Earned media
Paid media
Feed
2. When an advertiser pays for their online ad based on the number of views.
In-game advertising
AJAX (Asynchronous Java Script and XML)
Social Publishing
Pay-Per-Impression
3. Online word of mouth and very strong influence on consumer decision making
ASP (Active Server Pages):
Social news communities
Word of mouse
Unique Visitor
4. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
ASP (Active Server Pages):
Role of social media in the consumer purchase process
Scalability
Profiling
5. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
URL Tracking
Anchor Text
Social Publishing
Forums
6. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Scalability
RON (Run of Network)
EPV (Earnings Per Visitor)
Buying Cycle
7. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Ad Tracking
Owned media
Reputation capital
Social bookmarking sites
8. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Social proof
Mass media
Expandable Ads
Advergaming
9. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Search Engine Marketing (SEM)
Authority
Social media
Meta Tag
10. Method of game play:
Data Hygiene
Genre
Expandable Ads
Pay-Per-Click
11. Content that promises something for free
Alternate reality game
Giveaway hook
Click-Through-Rate (CTR)
Role playing games
12. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Spider
Outbound Link
Social news communities
13. Content written with the intent to be helpful to target audience
ASP (Active Server Pages):
Ad Tracking
Resource hook
Medium (or channel)
14. May include text graphics video and sound but on a website
Display ads
Dynamic Content
HTML (HyperText Markup Language)
Owned media
15. Channels capable of two way communication on a small scale
Above The Fold
Paid media
Dynamic Content
Personal media
16. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Network effect
Profiling
In game immersive advertising
Inbound Link
17. Person who is frequently able to influence others
Opinion leader
Social capital
Social shopping
Different forms of social media
18. Occurs when people follow the behaviors of others
Authority
Online Ads/Banner Ads
URL Tracking
Herding behavior
19. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Marketing Qualified Lead (MQL)
Site stickiness
Handle squatting
Black Hat SEO
20. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Bases of social power
Social media
Resource hook
Pay-Per-Inclusion
21. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Search Engine Optimization (SEO)
Paid media
Social media
ROS (Run of Site)
22. Interactive social system that is available to users 24/7
Web 2.0
In game immersive advertising
Search Engine Marketing (SEM)
Interstitial Ads
23. Ability of a site to draw repeat visits and to keep people on a site
RSS (Really Simple Syndication)
Site stickiness
Digital Body Language
Authority
24. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Click-Through-Rate (CTR)
Social networking sites
Pay-Per-Lead
Aggregator
25. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Mode
Data Hygiene
RSS (Really Simple Syndication)
Social networking sites
26. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Organic Search
Digital Body Language
Digital native
Bases of social power
27. Uses software to fine tune the offer and build intimacy with the customer
When we are more likely to conform
ASP (Active Server Pages):
Social customer relationship management (crm)
Word of mouse
28. The hardware systems on which the game is played
Advergaming
API (Application Programming Interface)
Platforms
Meme
29. Assessments with detailed comments about the object in question
Reviews
Conversion
Authority
Pay-Per-Click
30. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
In-game advertising
Web 2.0
ASP (Active Server Pages):
Blogs
31. Require a great time investment are highly immersive and demand advance skill
Social games
Filler content
Core games
Personal media
32. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Other referral tools
Conformity
Black Hat SEO
Web 2.0
33. Sets of labels (tags) individuals choose in a way that makes sense to them
Media
Meta Tag
Folksonomies
Wikis
34. Original cntent that positions the sponsoring entity as a authority
Meme
Humor hook
Platforms
Authority building content
35. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Platforms
Social Media Marketing
Cost Per Click (CPC)
Paid media
36. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Marketing Qualified Lead (MQL)
Core games
Wikis
Word of mouse
37. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Authority building content
AJAX (Asynchronous Java Script and XML)
Social proof
Exit Traffic
38. How much activity can a website handle - can it handle times of large visits
Reach
Scalability
Social media
Display ads
39. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Hover/Floating Ads
Churn Rate
Adsense
Social customer relationship management (crm)
40. Automated software that combs through web sites to index web pages for search engines.
Aggregator
Aggregation
Spider
Steps in a shopping decision
41. Do not require all participants to immediately respond
Asynchronous interactions
RSS (Really Simple Syndication)
Blogs
Inbound Link
42. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Pay-Per-Lead
EPV (Earnings Per Visitor)
Role playing games
In game immersive advertising
43. A link to your website from a different website.
HTML (HyperText Markup Language)
Benefits of engaging with your customers through online social channels
Inbound Link
Title linkbaiting
44. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Search Engine Marketing (SEM)
Affinity
Adwords
Scalability
45. Those that involve expert play to organize and value variables in the game system
Page View
Strategy games
Unique Visitor
Online Ads/Banner Ads
46. Avg number of times someone is exposed to your message
Cost Per Action (CPA)
Frequency
Social media
Role playing games
47. Games in which the players play a character role with the goal of completing a mission
Meta Tag
Role playing games
Media Sharing sites
Level of participation
48. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Frequency
Churn Rate
Social communities
Alternate reality game
49. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Web 2.0
Cost Per Thousand (CPM)
Recommendations and referrals
Medium (or channel)
50. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Above The Fold
Tags
Site stickiness
HTML (HyperText Markup Language)
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