Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The value added for all users by each individual user






2. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






3. This ad buying option places an ad at various places on one website.






4. This ad buying option places ads on several networked websites.






5. Crosses the boundaries of mass and personal media






6. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






7. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






8. Paying to acquire leads from an outside party at a set rate or amount per lead.






9. The process by which display ads get placed on websites.






10. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






11. Accumulated resources whose value flows to people as a result of their access to others






12. Cost of advertising based on the number of clicks received.






13. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






14. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






15. Consumers are happy/ unhappy posting about you with reviews of anysort






16. Persuades with the opinion or recommendation of an expert in the field






17. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






18. Host content but also typically feature video - photo etc. other than text






19. Number of people exposed to your message






20. Content that refutes an accepted belief






21. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






22. Content that promises something for free






23. Those that involve expert play to organize and value variables in the game system






24. Anything that involves delivering hosted services online






25. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






26. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






27. The interface that allows one computer system or application to communicate and exchange data with another.






28. Method of game play:






29. The degree to which the data in a database is accurate and consistent according to a data model and data type.






30. Means of communication that can reach a large number of individuals






31. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






32. Performative in that the player chooses an action that the game executes






33. The means by which files are transferred from your computer directly to your website.






34. Assessments with detailed comments about the object in question






35. Google's pay-per-click advertiser program.






36. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






37. Belief that when a lot of people select one option then it must be the right option






38. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






39. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






40. A link to your website from a different website.






41. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






42. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






43. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






44. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






45. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






46. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






47. Selling an additional category of products/solutions as a result of a customer's original purchase.






48. Information that people copy from other sources






49. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






50. Interactive social system that is available to users 24/7