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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to the process social media users undergo to categorize content according to their own folksonomy






2. Software that is routinely updated like an app






3. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






4. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






5. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






6. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






7. Content written with the intent to be helpful to target audience






8. Google's pay-per-click advertiser program.






9. The value added for all users by each individual user






10. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






11. The electronic/online activity of prospects






12. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






13. The means by which files are transferred from your computer directly to your website.






14. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






15. Accumulated resources whose value flows to people as a result of their access to others






16. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






17. Avg number of times someone is exposed to your message






18. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






19. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






20. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






21. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






22. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






23. Method of game play:






24. Save your bookmarks online so they are always available wherever you have online access






25. Consumers are happy/ unhappy posting about you with reviews of anysort






26. Do not require all participants to immediately respond






27. Crosses the boundaries of mass and personal media






28. Person who is frequently able to influence others






29. The coding language used to create and link together documents and files on the internet.






30. Cost of advertising based on the number of clicks received.






31. The way the game world is experienced






32. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






33. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






34. The use of a digital brand name by someone who does not have legit claim to the name






35. Authority building content seminal pieces of work that shape the way people think






36. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






37. A link to your website from a different website.






38. The visible - clickable text in a hyperlink typically used to indicate subject matter.






39. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






40. Content that refutes an accepted belief






41. Media channels the brand controls






42. Websites that host regularly updated content






43. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






44. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






45. Acronym representing a way to create real-time Web applications.






46. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






47. Content that promises something for free






48. Handle: your user name in a social community






49. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






50. Works by encouraging consumers to make decisions that mimic those of people in thier social networks