Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






2. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






3. The term used when people have clicked on or viewed a web page.






4. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






5. Within each medium - marketers can choose these specifically to place a message






6. A link to your website from a different website.






7. Consumers are happy/ unhappy posting about you with reviews of anysort






8. Refers to situations where consumers interact with others during a shopping event






9. Require a great time investment are highly immersive and demand advance skill






10. The ability to attribute prospect behavior to the media that triggered the response.






11. The shortcuts our brains take when we process information






12. A web-based tool or desktop application that collects syndicated content.






13. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






14. The visible - clickable text in a hyperlink typically used to indicate subject matter.






15. Acronym representing a way to create real-time Web applications.






16. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






17. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






18. Belief that when a lot of people select one option then it must be the right option






19. May include text graphics video and sound but on a website






20. Those that involve expert play to organize and value variables in the game system






21. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






22. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






23. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






24. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






25. Placement of a branded item in an entertainment property such as a television program - movie - or game.






26. The process by which display ads get placed on websites.






27. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






28. The interface that allows one computer system or application to communicate and exchange data with another.






29. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






30. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






31. Host content but also typically feature video - photo etc. other than text






32. Person who is frequently able to influence others






33. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






34. When an advertiser pays for their online ad based on the number of views.






35. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






36. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






37. Number of people exposed to your message






38. Problem recognition - info search - alternative eval - purchase - post purchase eval






39. Attempt to depict real world sitiuations






40. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






41. Information that people copy from other sources






42. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






43. Performative in that the player chooses an action that the game executes






44. Avg number of times someone is exposed to your message






45. Accumulated resources whose value flows to people as a result of their access to others






46. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






47. The value added for all users by each individual user






48. Google's pay-per-click advertiser program.






49. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






50. Occur in real time