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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The way the game world is experienced






2. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






3. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






4. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






5. Problem recognition - info search - alternative eval - purchase - post purchase eval






6. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






7. The ability to attribute prospect behavior to the media that triggered the response.






8. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






9. Media channels beyond the control of the company (word of mouth)






10. Oldest venue of social media that are ineractive versions of community bulletin boards






11. May include text graphics video and sound but on a website






12. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






13. Number of people exposed to your message






14. The ability to freely interact with other people and companies; open access to venues that allow users to share content






15. The interface that allows one computer system or application to communicate and exchange data with another.






16. Host content but also typically feature video - photo etc. other than text






17. Anything that involves delivering hosted services online






18. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






19. Careful crafting of a title that markets the content






20. Google's pay-per-click advertiser program.






21. Media channels the brand controls






22. Placement of a branded item in an entertainment property such as a television program - movie - or game.






23. Content that will entertain






24. Require a great time investment are highly immersive and demand advance skill






25. Accumulated resources whose value flows to people as a result of their access to others






26. The term used when people have clicked on or viewed a web page.






27. Authority building content seminal pieces of work that shape the way people think






28. Content that refutes an accepted belief






29. Interactive social system that is available to users 24/7






30. Automated software that combs through web sites to index web pages for search engines.






31. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






32. The visible - clickable text in a hyperlink typically used to indicate subject matter.






33. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






34. Media for which you assessed monetary fees






35. Sets of labels (tags) individuals choose in a way that makes sense to them






36. Content that promises something for free






37. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






38. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






39. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






40. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






41. Refers to situations where consumers interact with others during a shopping event






42. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






43. The electronic/online activity of prospects






44. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






45. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






46. Paying to acquire leads from an outside party at a set rate or amount per lead.






47. Assessments with detailed comments about the object in question






48. Websites that host regularly updated content






49. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






50. Within each medium - marketers can choose these specifically to place a message