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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The hardware systems on which the game is played






2. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






3. Acronym representing a way to create real-time Web applications.






4. This ad buying option places an ad at various places on one website.






5. Host content but also typically feature video - photo etc. other than text






6. The use of a digital brand name by someone who does not have legit claim to the name






7. A means of communication






8. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






9. The degree to which the data in a database is accurate and consistent according to a data model and data type.






10. The value added for all users by each individual user






11. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






12. Media channels beyond the control of the company (word of mouth)






13. Careful crafting of a title that markets the content






14. The electronic/online activity of prospects






15. Authority building content seminal pieces of work that shape the way people think






16. Google's pay-per-click advertiser program.






17. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






18. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






19. Means of communication that can reach a large number of individuals






20. Belief that when a lot of people select one option then it must be the right option






21. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






22. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






23. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






24. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






25. Within each medium - marketers can choose these specifically to place a message






26. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






27. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






28. Attention - Interest - Desire - and Action






29. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






30. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






31. Occur in real time






32. Selling an additional category of products/solutions as a result of a customer's original purchase.






33. Refers to the process social media users undergo to categorize content according to their own folksonomy






34. When an advertiser pays for their online ad based on the number of views.






35. Accumulated resources whose value flows to people as a result of their access to others






36. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






37. Online word of mouth and very strong influence on consumer decision making






38. Problem recognition - info search - alternative eval - purchase - post purchase eval






39. Avg number of times someone is exposed to your message






40. The exposure of a clickable ad on a website to one individual person.






41. Constantly wired in the network - always online






42. Automated software that combs through web sites to index web pages for search engines.






43. The RSS or Atom feeds used by news aggregators.






44. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






45. Attempt to depict real world sitiuations






46. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






47. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






48. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






49. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






50. Sets of labels (tags) individuals choose in a way that makes sense to them







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