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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The RSS or Atom feeds used by news aggregators.






2. When an advertiser pays for their online ad based on the number of views.






3. Online word of mouth and very strong influence on consumer decision making






4. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






5. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






6. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






7. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






8. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






9. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






10. Method of game play:






11. Content that promises something for free






12. The means by which files are transferred from your computer directly to your website.






13. Content written with the intent to be helpful to target audience






14. May include text graphics video and sound but on a website






15. Channels capable of two way communication on a small scale






16. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






17. Person who is frequently able to influence others






18. Occurs when people follow the behaviors of others






19. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






20. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






21. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






22. Interactive social system that is available to users 24/7






23. Ability of a site to draw repeat visits and to keep people on a site






24. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






25. The degree to which the data in a database is accurate and consistent according to a data model and data type.






26. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






27. Uses software to fine tune the offer and build intimacy with the customer






28. The hardware systems on which the game is played






29. Assessments with detailed comments about the object in question






30. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






31. Require a great time investment are highly immersive and demand advance skill






32. Change in beliefs or actions as a reaction to group pressure (real or imagined)






33. Sets of labels (tags) individuals choose in a way that makes sense to them






34. Original cntent that positions the sponsoring entity as a authority






35. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






36. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






37. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






38. How much activity can a website handle - can it handle times of large visits






39. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






40. Automated software that combs through web sites to index web pages for search engines.






41. Do not require all participants to immediately respond






42. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






43. A link to your website from a different website.






44. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






45. Those that involve expert play to organize and value variables in the game system






46. Avg number of times someone is exposed to your message






47. Games in which the players play a character role with the goal of completing a mission






48. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






49. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






50. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling







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