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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This ad buying option places an ad at various places on one website.






2. Problem recognition - info search - alternative eval - purchase - post purchase eval






3. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






4. Change in beliefs or actions as a reaction to group pressure (real or imagined)






5. Person who is frequently able to influence others






6. The term used when people have clicked on or viewed a web page.






7. The electronic/online activity of prospects






8. Host content but also typically feature video - photo etc. other than text






9. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






10. Typically educational content that readers use over time - save and share






11. Attempt to depict real world sitiuations






12. Placement of a branded item in an entertainment property such as a television program - movie - or game.






13. Accumulated resources whose value flows to people as a result of their access to others






14. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






15. A web-based tool or desktop application that collects syndicated content.






16. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






17. Games in which the players play a character role with the goal of completing a mission






18. The coding language used to create and link together documents and files on the internet.






19. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






20. Sites with aid in the dissemination of content to an audience:






21. Save your bookmarks online so they are always available wherever you have online access






22. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






23. Number of people exposed to your message






24. The hardware systems on which the game is played






25. A link that leads people to a different website from the one they are visiting.






26. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






27. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






28. Within each medium - marketers can choose these specifically to place a message






29. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






30. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






31. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






32. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






33. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






34. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






35. Refers to situations where consumers interact with others during a shopping event






36. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






37. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






38. Media channels beyond the control of the company (word of mouth)






39. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






40. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






41. A means of communication






42. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






43. Selling an additional category of products/solutions as a result of a customer's original purchase.






44. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






45. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






46. A link to your website from a different website.






47. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






48. Content that will entertain






49. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






50. Sets of labels (tags) individuals choose in a way that makes sense to them