Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






2. The term used when people have clicked on or viewed a web page.






3. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






4. Information that people copy from other sources






5. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






6. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






7. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






8. Within each medium - marketers can choose these specifically to place a message






9. Original cntent that positions the sponsoring entity as a authority






10. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






11. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






12. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






13. When an advertiser pays for their online ad based on the number of views.






14. Typically educational content that readers use over time - save and share






15. Sites with aid in the dissemination of content to an audience:






16. Save your bookmarks online so they are always available wherever you have online access






17. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






18. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






19. Paying to acquire leads from an outside party at a set rate or amount per lead.






20. The RSS or Atom feeds used by news aggregators.






21. Those others view as knowledgeable sources of information






22. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






23. A web-based tool or desktop application that collects syndicated content.






24. Persuades with the opinion or recommendation of an expert in the field






25. Host content but also typically feature video - photo etc. other than text






26. Refers to the process social media users undergo to categorize content according to their own folksonomy






27. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






28. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






29. Ability of a site to draw repeat visits and to keep people on a site






30. Classifications that experts create






31. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






32. The use of a digital brand name by someone who does not have legit claim to the name






33. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






34. Media for which you assessed monetary fees






35. Do not require all participants to immediately respond






36. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






37. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






38. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






39. Media channels beyond the control of the company (word of mouth)






40. Method of game play:






41. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






42. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






43. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






44. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






45. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






46. How much activity can a website handle - can it handle times of large visits






47. Ads that appear between web pages (before the browser displays a new page).






48. Belief that when a lot of people select one option then it must be the right option






49. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






50. The visible - clickable text in a hyperlink typically used to indicate subject matter.