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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






2. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






3. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






4. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






5. Cost of advertising based on the number of clicks received.






6. Content that offers a claim about something of interest






7. Accumulated resources whose value flows to people as a result of their access to others






8. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






9. Websites that host regularly updated content






10. Placement of a branded item in an entertainment property such as a television program - movie - or game.






11. Occur in real time






12. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






13. Those that involve expert play to organize and value variables in the game system






14. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






15. Automated software that combs through web sites to index web pages for search engines.






16. Attempt to depict real world sitiuations






17. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






18. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






19. When an advertiser pays for their online ad based on the number of views.






20. Anything that involves delivering hosted services online






21. Occurs when people follow the behaviors of others






22. Acronym representing a way to create real-time Web applications.






23. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






24. Google's pay-per-click advertiser program.






25. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






26. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






27. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






28. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






29. The coding language used to create and link together documents and files on the internet.






30. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






31. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






32. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






33. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






34. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






35. Authority building content seminal pieces of work that shape the way people think






36. Number of people exposed to your message






37. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






38. Games in which the players play a character role with the goal of completing a mission






39. The RSS or Atom feeds used by news aggregators.






40. The value added for all users by each individual user






41. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






42. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






43. Crosses the boundaries of mass and personal media






44. Paying to acquire leads from an outside party at a set rate or amount per lead.






45. Refers to situations where consumers interact with others during a shopping event






46. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






47. Typically educational content that readers use over time - save and share






48. Host content but also typically feature video - photo etc. other than text






49. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






50. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games