Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






2. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






3. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






4. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






5. This ad buying option places an ad at various places on one website.






6. The shortcuts our brains take when we process information






7. Media channels beyond the control of the company (word of mouth)






8. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






9. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






10. A web-based tool or desktop application that collects syndicated content.






11. The visual nature of the game such as science fiction - fantasy horror and retro






12. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






13. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






14. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






15. The means by which files are transferred from your computer directly to your website.






16. Crosses the boundaries of mass and personal media






17. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






18. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






19. Uses software to fine tune the offer and build intimacy with the customer






20. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






21. Information that people copy from other sources






22. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






23. Refers to the process social media users undergo to categorize content according to their own folksonomy






24. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






25. Software that is routinely updated like an app






26. Content that offers a claim about something of interest






27. Attention - Interest - Desire - and Action






28. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






29. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






30. Problem recognition - info search - alternative eval - purchase - post purchase eval






31. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






32. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






33. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






34. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






35. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






36. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






37. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






38. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






39. Content that refutes an accepted belief






40. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






41. Cost of advertising based on the number of clicks received.






42. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






43. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






44. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






45. A means of communication






46. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






47. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






48. Handle: your user name in a social community






49. Authority building content seminal pieces of work that shape the way people think






50. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market