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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






2. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






3. Cost of advertising based on the number of clicks received.






4. Accumulated resources whose value flows to people as a result of their access to others






5. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






6. A means of communication






7. Paying to acquire leads from an outside party at a set rate or amount per lead.






8. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






9. May include text graphics video and sound but on a website






10. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






11. Person who is frequently able to influence others






12. Assessments with detailed comments about the object in question






13. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






14. Online word of mouth and very strong influence on consumer decision making






15. Website measurement that records unique IP addresses as individual visitors.






16. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






17. Content written with the intent to be helpful to target audience






18. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






19. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






20. Content that promises something for free






21. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






22. Anything that involves delivering hosted services online






23. Authority building content seminal pieces of work that shape the way people think






24. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






25. Host content but also typically feature video - photo etc. other than text






26. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






27. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






28. The means by which files are transferred from your computer directly to your website.






29. Method of game play:






30. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






31. The coding language used to create and link together documents and files on the internet.






32. The use of a digital brand name by someone who does not have legit claim to the name






33. Sets of labels (tags) individuals choose in a way that makes sense to them






34. Content that refutes an accepted belief






35. Do not require all participants to immediately respond






36. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






37. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






38. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






39. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






40. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






41. Attention - Interest - Desire - and Action






42. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






43. Media for which you assessed monetary fees






44. Scores that people acting in the role of critics assign to something as an indicator






45. The value added for all users by each individual user






46. Share and promote online news






47. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






48. Performative in that the player chooses an action that the game executes






49. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






50. Number of people exposed to your message