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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Social Commerce
Social proof
Online Ads/Banner Ads
Pay-Per-Lead
2. Occurs when people follow the behaviors of others
Cookie
Synchronous interactions
ROS (Run of Site)
Herding behavior
3. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Dynamic Content
Impression:
Simulation games
FTP (file transfer protocol)
4. Attention - Interest - Desire - and Action
Different forms of social media
AIDA
Authority building content
Strategy games
5. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Churn Rate
Humor hook
Expandable Ads
Site stickiness
6. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Affinity
Different forms of social media
Page View
Ratings
7. Ability of a site to draw repeat visits and to keep people on a site
Word of mouse
Authority
API (Application Programming Interface)
Site stickiness
8. Content that refutes an accepted belief
Role of social media in the consumer purchase process
Search Engine Optimization (SEO)
Cookie
Contrary hook
9. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Social customer relationship management (crm)
Your social brand
Exit Traffic
Skyscraper
10. Person who is frequently able to influence others
Opinion leader
Different forms of social media
Site stickiness
Pay-Per-Inclusion
11. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Strategy games
Mode
Organic Search
Conversion
12. Typically educational content that readers use over time - save and share
Word of mouse
Other referral tools
Pillar content
Split-Run
13. Do not require all participants to immediately respond
Paid media
AJAX (Asynchronous Java Script and XML)
Asynchronous interactions
Research hook
14. Authority building content seminal pieces of work that shape the way people think
Flagship content
Filler content
Unique Visitor
Strategy games
15. Original cntent that positions the sponsoring entity as a authority
ROS (Run of Site)
Steps in a shopping decision
Forums
Authority building content
16. Interactive social system that is available to users 24/7
Web 2.0
RSS (Really Simple Syndication)
Adsense
In game immersive advertising
17. Oldest venue of social media that are ineractive versions of community bulletin boards
Organic Search
Tags
Opinion leader
Forums
18. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Other referral tools
Social ads
EPV (Earnings Per Visitor)
Split-Run
19. Persuades with the opinion or recommendation of an expert in the field
Social games
Authority
Interstitial Ads
In-game advertising
20. May include text graphics video and sound but on a website
Scalability
Display ads
When we are more likely to conform
Social ads
21. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Digital Body Language
Aggregation
Profiling
FTP (file transfer protocol)
22. Uses software to fine tune the offer and build intimacy with the customer
Social customer relationship management (crm)
Above The Fold
Medium (or channel)
Cost Per Thousand (CPM)
23. Host content but also typically feature video - photo etc. other than text
Mode
Media Sharing sites
Taxonomies
Impression:
24. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
ASP (Active Server Pages):
API (Application Programming Interface)
Rich-Media
Anchor Text
25. A link that leads people to a different website from the one they are visiting.
Affinity
Outbound Link
Vehicles
RSS (Really Simple Syndication)
26. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
Milieu
Simulation games
Genre
27. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Giveaway hook
Best practices to leverage social reviews and ratings
Resource hook
Frequency
28. Information that people copy from other sources
Adwords
Filler content
ASP (Active Server Pages):
Core games
29. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Wikis
Demographics
URL Tracking
Ad Tracking
30. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Earned media
Search Engine Optimization (SEO)
Research hook
Recommendations and referrals
31. Media channels the brand controls
Cost Per Action (CPA)
Power users
Research hook
Owned media
32. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Social Commerce
Skyscraper
Media Sharing sites
Blogs
33. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Humor hook
Social ads
Earned media
Social Media Marketing
34. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Platforms
Alternate reality game
Pay-Per-Inclusion
Feed
35. Occur in real time
Search Engine Marketing (SEM)
Wikis
Synchronous interactions
Title linkbaiting
36. Belief that when a lot of people select one option then it must be the right option
Forums
Exit Traffic
Folksonomies
Social proof
37. Assessments with detailed comments about the object in question
Reviews
AIDA
Social networking sites
Scalability
38. Those others view as knowledgeable sources of information
Cloud computing
Power users
Meme
Above The Fold
39. Content that offers a claim about something of interest
Research hook
RSS (Really Simple Syndication)
Marketing Qualified Lead (MQL)
Social ads
40. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
RSS (Really Simple Syndication)
Feed
Anchor Text
Landing Page
41. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Response Attribution
Digital Body Language
Culture of participation
Pay-Per-Click
42. Content written with the intent to be helpful to target audience
URL Tracking
ASP (Active Server Pages):
Resource hook
Display ads
43. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
ASP (Active Server Pages):
Split-Run
Profiling
Conversion
44. Websites that host regularly updated content
When we are more likely to conform
Blogs
Vehicles
Marketing Qualified Lead (MQL)
45. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Title linkbaiting
Anchor Text
Social Publishing
Search Engine Optimization (SEO)
46. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Cost Per Thousand (CPM)
Site stickiness
Data Hygiene
Churn Rate
47. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Frequency
Best practices to leverage social reviews and ratings
Pillar content
Share tools
48. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Rich-Media
Profiling
Mode
Social bookmarking sites
49. The way the game world is experienced
ASP (Active Server Pages):
Mode
Cookie
Research hook
50. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Social communities
Cost Per Thousand (CPM)
Role of social media in the consumer purchase process
HTML (HyperText Markup Language)