SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to attribute prospect behavior to the media that triggered the response.
Advergaming
API (Application Programming Interface)
Taxonomies
Response Attribution
2. The visual nature of the game such as science fiction - fantasy horror and retro
Outbound Link
Milieu
ROS (Run of Site)
Pay-Per-Lead
3. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Adsense
Title linkbaiting
Black Hat SEO
Social bookmarking sites
4. Automated software that combs through web sites to index web pages for search engines.
ROS (Run of Site)
Response Attribution
Cost Per Action (CPA)
Spider
5. The interface that allows one computer system or application to communicate and exchange data with another.
Opinion leader
API (Application Programming Interface)
Reputation economy
Social media
6. The process by which display ads get placed on websites.
Pay-Per-Click
Unique Visitor
Paid media
Ad Serving
7. The RSS or Atom feeds used by news aggregators.
Adwords
Feed
Title linkbaiting
Core games
8. The shortcuts our brains take when we process information
Best practices to leverage social reviews and ratings
Cognitive bias
Social news communities
Buying Cycle
9. Require a great time investment are highly immersive and demand advance skill
ROS (Run of Site)
Cognitive bias
Pay-Per-Lead
Core games
10. This ad buying option places an ad at various places on one website.
ROS (Run of Site)
Share tools
Media Sharing sites
Above The Fold
11. Problem recognition - info search - alternative eval - purchase - post purchase eval
Digital native
Steps in a shopping decision
Exit Traffic
Benefits of engaging with your customers through online social channels
12. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Anchor Text
Skyscraper
Pay-Per-Impression
Meme
13. Means of communication that can reach a large number of individuals
CGI (Common Gateway Interface)
Other referral tools
Hover/Floating Ads
Mass media
14. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Social news communities
Network effect
Title linkbaiting
Marketing Qualified Lead (MQL)
15. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Reputation economy
CGI (Common Gateway Interface)
Pay-Per-Inclusion
Digital native
16. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Social news communities
Conversion
Ad Tracking
Interstitial Ads
17. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Bases of social power
Strategy games
Meta Tag
Churn Rate
18. Online word of mouth and very strong influence on consumer decision making
Reputation economy
Owned media
Conformity
Word of mouse
19. Website measurement that records unique IP addresses as individual visitors.
Unique Visitor
Power users
Landing Page
Role playing games
20. Refers to the process social media users undergo to categorize content according to their own folksonomy
Culture of participation
Social networking sites
Handle squatting
Tagging
21. The exposure of a clickable ad on a website to one individual person.
Pay-Per-Click
Impression:
Best practices to leverage social reviews and ratings
Feed
22. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Word of mouse
Ratings
Profiling
Network effect
23. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Blogs
Dynamic Content
Ratings
Alternate reality game
24. Acronym representing a way to create real-time Web applications.
AJAX (Asynchronous Java Script and XML)
Culture of participation
Authority building content
Humor hook
25. Attention - Interest - Desire - and Action
Tagging
Share tools
Stenography
AIDA
26. Content that offers a claim about something of interest
Pay-Per-Impression
Adsense
Research hook
Buying Cycle
27. Software that is routinely updated like an app
Stenography
Social ads
Perpetual beta
Authority building content
28. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Benefits of engaging with your customers through online social channels
Inbound Link
Click-Through-Rate (CTR)
Cookie
29. Save your bookmarks online so they are always available wherever you have online access
Social bookmarking sites
Filler content
Contrary hook
Network effect
30. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Split-Run
Social shopping
In-game advertising
Word of mouse
31. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social media
Synchronous interactions
Platforms
Pay-Per-Click
32. Google's pay-per-click advertiser program.
Handle squatting
Adwords
Cost Per Thousand (CPM)
Impression:
33. A web-based tool or desktop application that collects syndicated content.
Aggregator
Media
Strategy games
Contrary hook
34. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
ASP (Active Server Pages):
Culture of participation
Conformity
Role playing games
35. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
CGI (Common Gateway Interface)
Earned media
Casual games
36. Crosses the boundaries of mass and personal media
In game immersive advertising
Social media
Interstitial Ads
RSS (Really Simple Syndication)
37. Content that will entertain
Social shopping
Frequency
Humor hook
Web 2.0
38. Paying to acquire leads from an outside party at a set rate or amount per lead.
Pay-Per-Lead
Meta Tag
Landing Page
Frequency
39. A link that leads people to a different website from the one they are visiting.
Outbound Link
AJAX (Asynchronous Java Script and XML)
Level of participation
Demographics
40. Interactive social system that is available to users 24/7
Cross Selling
Stenography
Role playing games
Web 2.0
41. Host content but also typically feature video - photo etc. other than text
Social games
Pay-Per-Impression
Media Sharing sites
Other referral tools
42. Typically educational content that readers use over time - save and share
Synchronous interactions
Personal media
HTML (HyperText Markup Language)
Pillar content
43. Refers to situations where consumers interact with others during a shopping event
Casual games
Skyscraper
Social shopping
Alternate reality game
44. Sites with aid in the dissemination of content to an audience:
Online Ads/Banner Ads
Social proof
Social Publishing
Cost Per Thousand (CPM)
45. The use of a digital brand name by someone who does not have legit claim to the name
Rich-Media
Handle squatting
Steps in a shopping decision
Social shopping
46. Ads that appear between web pages (before the browser displays a new page).
Interstitial Ads
Expandable Ads
Humor hook
Scalability
47. Assessments with detailed comments about the object in question
Marketing Qualified Lead (MQL)
Reviews
FTP (file transfer protocol)
Meme
48. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Medium (or channel)
Asynchronous interactions
Social ads
Milieu
49. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Reputation capital
Social games
Click-Through-Rate (CTR)
Action games
50. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Skyscraper
Expandable Ads
Data Hygiene
Cognitive bias