Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Problem recognition - info search - alternative eval - purchase - post purchase eval






2. How much activity can a website handle - can it handle times of large visits






3. Channels capable of two way communication on a small scale






4. The process by which display ads get placed on websites.






5. Scores that people acting in the role of critics assign to something as an indicator






6. The term used when people have clicked on or viewed a web page.






7. Occur in real time






8. Content that offers a claim about something of interest






9. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






10. Person who is frequently able to influence others






11. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






12. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






13. Sites with aid in the dissemination of content to an audience:






14. Cost of advertising based on the number of clicks received.






15. Uses software to fine tune the offer and build intimacy with the customer






16. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






17. Website measurement that records unique IP addresses as individual visitors.






18. When an advertiser pays for their online ad based on the number of views.






19. Within each medium - marketers can choose these specifically to place a message






20. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






21. Interactive social system that is available to users 24/7






22. Belief that when a lot of people select one option then it must be the right option






23. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






24. Sets of labels (tags) individuals choose in a way that makes sense to them






25. Content that promises something for free






26. The ability to attribute prospect behavior to the media that triggered the response.






27. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






28. Save your bookmarks online so they are always available wherever you have online access






29. Media channels the brand controls






30. The RSS or Atom feeds used by news aggregators.






31. The degree to which the data in a database is accurate and consistent according to a data model and data type.






32. Occurs when people follow the behaviors of others






33. Content that refutes an accepted belief






34. Number of people exposed to your message






35. The means by which files are transferred from your computer directly to your website.






36. Media for which you assessed monetary fees






37. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






38. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






39. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






40. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






41. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






42. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






43. Acronym representing a way to create real-time Web applications.






44. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






45. Assessments with detailed comments about the object in question






46. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






47. The way the game world is experienced






48. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






49. Refers to situations where consumers interact with others during a shopping event






50. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf