Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Games in which the players play a character role with the goal of completing a mission






2. Attention - Interest - Desire - and Action






3. Crosses the boundaries of mass and personal media






4. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






5. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






6. The ability to freely interact with other people and companies; open access to venues that allow users to share content






7. Channels capable of two way communication on a small scale






8. Occurs when people follow the behaviors of others






9. Means of communication that can reach a large number of individuals






10. The shortcuts our brains take when we process information






11. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






12. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






13. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






14. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






15. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






16. Constantly wired in the network - always online






17. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






18. Google's pay-per-click advertiser program.






19. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






20. Paying to acquire leads from an outside party at a set rate or amount per lead.






21. Method of game play:






22. Oldest venue of social media that are ineractive versions of community bulletin boards






23. The use of a digital brand name by someone who does not have legit claim to the name






24. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






25. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






26. The RSS or Atom feeds used by news aggregators.






27. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






28. This ad buying option places an ad at various places on one website.






29. Software that is routinely updated like an app






30. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






31. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






32. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






33. Problem recognition - info search - alternative eval - purchase - post purchase eval






34. Anything that involves delivering hosted services online






35. Sites with aid in the dissemination of content to an audience:






36. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






37. Ads that appear between web pages (before the browser displays a new page).






38. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






39. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






40. Websites that host regularly updated content






41. Selling an additional category of products/solutions as a result of a customer's original purchase.






42. Refers to the process social media users undergo to categorize content according to their own folksonomy






43. Assessments with detailed comments about the object in question






44. Media channels the brand controls






45. Ability of a site to draw repeat visits and to keep people on a site






46. Number of people exposed to your message






47. Information that people copy from other sources






48. Interactive social system that is available to users 24/7






49. Share and promote online news






50. Person who is frequently able to influence others