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Test your basic knowledge |
Important Digital Marketing Vocab
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Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Digital Body Language
Alternate reality game
Other referral tools
Feed
2. Online word of mouth and very strong influence on consumer decision making
Scalability
Culture of participation
Word of mouse
Social Media Marketing
3. Those that involve expert play to organize and value variables in the game system
Mode
Digital native
Strategy games
Share tools
4. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Web 2.0
Stenography
Other referral tools
Affinity
5. Number of people exposed to your message
Social proof
Aggregator
Reach
Vehicles
6. Selling an additional category of products/solutions as a result of a customer's original purchase.
Cross Selling
Data Hygiene
Filler content
Cloud computing
7. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Handle squatting
Response Attribution
Cost Per Click (CPC)
Landing Page
8. Information that people copy from other sources
Filler content
Pillar content
Meta Tag
Ad Serving
9. Content that will entertain
Pillar content
Scalability
Humor hook
Affinity
10. A web-based tool or desktop application that collects syndicated content.
Role playing games
Core games
Blogs
Aggregator
11. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
Culture of participation
Social Commerce
Humor hook
12. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Milieu
Pay-Per-Click
Split-Run
Digital native
13. Handle: your user name in a social community
Your social brand
Landing Page
Search Engine Marketing (SEM)
RSS (Really Simple Syndication)
14. When an advertiser pays for their online ad based on the number of views.
Resource hook
Reviews
Search Engine Optimization (SEO)
Pay-Per-Impression
15. Refers to situations where consumers interact with others during a shopping event
Alternate reality game
Cost Per Thousand (CPM)
Social shopping
Recommendations and referrals
16. The shortcuts our brains take when we process information
Reviews
Word of mouse
Adwords
Cognitive bias
17. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Outbound Link
Role of social media in the consumer purchase process
Split-Run
Unique Visitor
18. Cost of advertising based on the number of clicks received.
Cost Per Click (CPC)
Ad Serving
Reputation capital
Media Sharing sites
19. Belief that when a lot of people select one option then it must be the right option
Perpetual beta
Flagship content
Reputation economy
Social proof
20. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
FTP (file transfer protocol)
Blogs
Click-Through-Rate (CTR)
Share tools
21. How much activity can a website handle - can it handle times of large visits
Humor hook
Cost Per Click (CPC)
Scalability
Benefits of engaging with your customers through online social channels
22. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Cost Per Thousand (CPM)
Pillar content
Tags
Exit Traffic
23. Within each medium - marketers can choose these specifically to place a message
Pay-Per-Click
Click-Through-Rate (CTR)
Vehicles
Cost Per Click (CPC)
24. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Social shopping
Culture of participation
Organic Search
Cost Per Action (CPA)
25. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Direct Response
CGI (Common Gateway Interface)
Landing Page
Aggregation
26. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Media Sharing sites
Search Engine Optimization (SEO)
Cookie
Contrary hook
27. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Anchor Text
Social bookmarking sites
Demographics
Churn Rate
28. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
ROS (Run of Site)
Hover/Floating Ads
Social proof
Interstitial Ads
29. Do not require all participants to immediately respond
Aggregator
Conformity
Asynchronous interactions
Social networking sites
30. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
ROS (Run of Site)
In game immersive advertising
Folksonomies
When we are more likely to conform
31. May include text graphics video and sound but on a website
Display ads
Pay-Per-Inclusion
Meta Tag
Steps in a shopping decision
32. Authority building content seminal pieces of work that shape the way people think
Flagship content
Social ads
Social Publishing
Vehicles
33. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Recommendations and referrals
Pay-Per-Lead
Personal media
Inbound Link
34. The value added for all users by each individual user
Platforms
Social games
Network effect
Cross Selling
35. Ability of a site to draw repeat visits and to keep people on a site
Rich-Media
Site stickiness
Social proof
Stenography
36. Persuades with the opinion or recommendation of an expert in the field
Authority
Cost Per Action (CPA)
Churn Rate
Platforms
37. The RSS or Atom feeds used by news aggregators.
Feed
Reputation capital
Core games
Filler content
38. This ad buying option places an ad at various places on one website.
ROS (Run of Site)
Feed
FTP (file transfer protocol)
Synchronous interactions
39. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Social news communities
Click-Through-Rate (CTR)
Adsense
URL Tracking
40. Google's pay-per-click advertiser program.
API (Application Programming Interface)
Adwords
Reach
Forums
41. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Unique Visitor
Social networking sites
Social Media Marketing
Vehicles
42. Original cntent that positions the sponsoring entity as a authority
Response Attribution
Authority building content
Owned media
Research hook
43. The term used when people have clicked on or viewed a web page.
Page View
Pay-Per-Lead
Milieu
Different forms of social media
44. Content that promises something for free
Different forms of social media
Giveaway hook
Cross Selling
RON (Run of Network)
45. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Rich-Media
Culture of participation
Power users
Anchor Text
46. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Social networking sites
Alternate reality game
Social media
Conformity
47. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Buying Cycle
Ad Tracking
Blogs
Other referral tools
48. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Click-Through-Rate (CTR)
Benefits of engaging with your customers through online social channels
Alternate reality game
Marketing Qualified Lead (MQL)
49. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Direct Response
Advergaming
URL Tracking
RSS (Really Simple Syndication)
50. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social networking sites
Cloud computing
Response Attribution
When we are more likely to conform