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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Host content but also typically feature video - photo etc. other than text
Core games
Adwords
Level of participation
Media Sharing sites
2. Paying to acquire leads from an outside party at a set rate or amount per lead.
Dynamic Content
Medium (or channel)
Pay-Per-Lead
Reach
3. Crosses the boundaries of mass and personal media
Anchor Text
Frequency
Social media
Casual games
4. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
CGI (Common Gateway Interface)
Aggregator
In game immersive advertising
Search Engine Optimization (SEO)
5. Anything that involves delivering hosted services online
Contrary hook
Cloud computing
URL Tracking
Folksonomies
6. Do not require all participants to immediately respond
Frequency
AIDA
Asynchronous interactions
Power users
7. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Black Hat SEO
Spider
Media Sharing sites
AJAX (Asynchronous Java Script and XML)
8. The RSS or Atom feeds used by news aggregators.
Word of mouse
Social proof
Perpetual beta
Feed
9. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Online Ads/Banner Ads
Landing Page
Cross Selling
Rich-Media
10. Websites that host regularly updated content
Blogs
Aggregator
Tags
Resource hook
11. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
HTML (HyperText Markup Language)
CGI (Common Gateway Interface)
Benefits of engaging with your customers through online social channels
Reviews
12. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Cognitive bias
Folksonomies
Search Engine Optimization (SEO)
When we are more likely to conform
13. The way the game world is experienced
Reputation economy
Mode
Research hook
Best practices to leverage social reviews and ratings
14. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Vehicles
Marketing Qualified Lead (MQL)
Meme
In-game advertising
15. Occur in real time
Earned media
Social customer relationship management (crm)
Synchronous interactions
Your social brand
16. Those that involve expert play to organize and value variables in the game system
Action games
When we are more likely to conform
Cloud computing
Strategy games
17. Method of game play:
Genre
Click-Through-Rate (CTR)
Digital Body Language
Mode
18. Accumulated resources whose value flows to people as a result of their access to others
In game immersive advertising
Milieu
Other referral tools
Social capital
19. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Network effect
When we are more likely to conform
Site stickiness
Handle squatting
20. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
Display ads
Adwords
Reviews
21. Content that promises something for free
Social Media Marketing
Social media
Marketing Qualified Lead (MQL)
Giveaway hook
22. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
URL Tracking
AIDA
Digital native
Skyscraper
23. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social Media Marketing
Social communities
Social media
Web 2.0
24. Persuades with the opinion or recommendation of an expert in the field
Authority
Social media
Conversion
Strategy games
25. Classifications that experts create
Different forms of social media
Taxonomies
Social proof
Social Media Marketing
26. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
In-game advertising
Social customer relationship management (crm)
Title linkbaiting
Bases of social power
27. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Pay-Per-Inclusion
Digital Body Language
Level of participation
Genre
28. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Social customer relationship management (crm)
Online Ads/Banner Ads
Unique Visitor
Marketing Qualified Lead (MQL)
29. Handle: your user name in a social community
Contrary hook
Your social brand
Exit Traffic
Social Publishing
30. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Cookie
Landing Page
Expandable Ads
Authority
31. The term used when people have clicked on or viewed a web page.
Reputation capital
Digital native
Page View
Handle squatting
32. Means of communication that can reach a large number of individuals
Skyscraper
Frequency
Research hook
Mass media
33. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Benefits of engaging with your customers through online social channels
Split-Run
Word of mouse
Marketing Qualified Lead (MQL)
34. Avg number of times someone is exposed to your message
Outbound Link
Skyscraper
Frequency
Earned media
35. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social capital
In game immersive advertising
Cross Selling
Social networking sites
36. Oldest venue of social media that are ineractive versions of community bulletin boards
Forums
Meme
Social ads
Adwords
37. Interactive social system that is available to users 24/7
Vehicles
Simulation games
In-game advertising
Web 2.0
38. Person who is frequently able to influence others
Social bookmarking sites
Strategy games
Affinity
Opinion leader
39. Original cntent that positions the sponsoring entity as a authority
Authority building content
Social networking sites
Dynamic Content
Social capital
40. Share and promote online news
Handle squatting
Social news communities
Media
Culture of participation
41. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Inbound Link
Media Sharing sites
Marketing Qualified Lead (MQL)
Above The Fold
42. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Social games
Social media
Share tools
Cloud computing
43. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Social networking sites
In-game advertising
Mass media
Conformity
44. Content that refutes an accepted belief
Adwords
URL Tracking
Milieu
Contrary hook
45. Typically educational content that readers use over time - save and share
Black Hat SEO
API (Application Programming Interface)
Resource hook
Pillar content
46. This ad buying option places an ad at various places on one website.
HTML (HyperText Markup Language)
Folksonomies
ROS (Run of Site)
Product placement
47. The visual nature of the game such as science fiction - fantasy horror and retro
Platforms
Adsense
Unique Visitor
Milieu
48. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
RON (Run of Network)
Social games
Perpetual beta
Advergaming
49. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Search Engine Marketing (SEM)
Product placement
Pillar content
Exit Traffic
50. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Forums
Vehicles
Meta Tag
Marketing Qualified Lead (MQL)