Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






2. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






3. Problem recognition - info search - alternative eval - purchase - post purchase eval






4. Interactive social system that is available to users 24/7






5. Oldest venue of social media that are ineractive versions of community bulletin boards






6. Save your bookmarks online so they are always available wherever you have online access






7. Within each medium - marketers can choose these specifically to place a message






8. Assessments with detailed comments about the object in question






9. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






10. Original cntent that positions the sponsoring entity as a authority






11. Host content but also typically feature video - photo etc. other than text






12. Selling an additional category of products/solutions as a result of a customer's original purchase.






13. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






14. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






15. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






16. This ad buying option places an ad at various places on one website.






17. Performative in that the player chooses an action that the game executes






18. The ability to attribute prospect behavior to the media that triggered the response.






19. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






20. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






21. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






22. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






23. Online word of mouth and very strong influence on consumer decision making






24. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






25. The term used when people have clicked on or viewed a web page.






26. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






27. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






28. Automated software that combs through web sites to index web pages for search engines.






29. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






30. Occurs when people follow the behaviors of others






31. Persuades with the opinion or recommendation of an expert in the field






32. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






33. Content written with the intent to be helpful to target audience






34. Media channels the brand controls






35. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






36. Careful crafting of a title that markets the content






37. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






38. Classifications that experts create






39. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






40. Google's pay-per-click advertiser program.






41. Ads that appear between web pages (before the browser displays a new page).






42. Content that refutes an accepted belief






43. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






44. Constantly wired in the network - always online






45. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






46. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






47. May include text graphics video and sound but on a website






48. Share and promote online news






49. Information that people copy from other sources






50. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.