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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






2. Media channels beyond the control of the company (word of mouth)






3. Sets of labels (tags) individuals choose in a way that makes sense to them






4. Oldest venue of social media that are ineractive versions of community bulletin boards






5. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






6. How much activity can a website handle - can it handle times of large visits






7. The ability to attribute prospect behavior to the media that triggered the response.






8. Interactive social system that is available to users 24/7






9. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






10. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






11. Method of game play:






12. Anything that involves delivering hosted services online






13. Attempt to depict real world sitiuations






14. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






15. Paying to acquire leads from an outside party at a set rate or amount per lead.






16. Within each medium - marketers can choose these specifically to place a message






17. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






18. The electronic/online activity of prospects






19. Refers to the process social media users undergo to categorize content according to their own folksonomy






20. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






21. Content that offers a claim about something of interest






22. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






23. Content that will entertain






24. Change in beliefs or actions as a reaction to group pressure (real or imagined)






25. Persuades with the opinion or recommendation of an expert in the field






26. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






27. Automated software that combs through web sites to index web pages for search engines.






28. A link that leads people to a different website from the one they are visiting.






29. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






30. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






31. Occurs when people follow the behaviors of others






32. Performative in that the player chooses an action that the game executes






33. Means of communication that can reach a large number of individuals






34. The coding language used to create and link together documents and files on the internet.






35. Crosses the boundaries of mass and personal media






36. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






37. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






38. Require a great time investment are highly immersive and demand advance skill






39. Online word of mouth and very strong influence on consumer decision making






40. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






41. Google's pay-per-click advertiser program.






42. Content that refutes an accepted belief






43. A means of communication






44. May include text graphics video and sound but on a website






45. Do not require all participants to immediately respond






46. The use of a digital brand name by someone who does not have legit claim to the name






47. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






48. The way the game world is experienced






49. Sites with aid in the dissemination of content to an audience:






50. Classifications that experts create