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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
When we are more likely to conform
Cloud computing
Aggregator
Ad Tracking
2. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social capital
Feed
Social games
Exit Traffic
3. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social communities
Social media
Page View
Social Media Marketing
4. Do not require all participants to immediately respond
Social media
Cost Per Thousand (CPM)
Asynchronous interactions
Web 2.0
5. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Aggregator
Direct Response
Your social brand
In game immersive advertising
6. Paying to acquire leads from an outside party at a set rate or amount per lead.
Pay-Per-Lead
URL Tracking
Wikis
Culture of participation
7. Websites that host regularly updated content
Social proof
Blogs
Culture of participation
Unique Visitor
8. Constantly wired in the network - always online
Casual games
Reputation economy
Digital native
Reviews
9. The exposure of a clickable ad on a website to one individual person.
Simulation games
Impression:
Click-Through-Rate (CTR)
Benefits of engaging with your customers through online social channels
10. Media channels the brand controls
Owned media
Search Engine Marketing (SEM)
Unique Visitor
Pay-Per-Lead
11. Means of communication that can reach a large number of individuals
Rich-Media
Cost Per Thousand (CPM)
Mass media
ROS (Run of Site)
12. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
Perpetual beta
Search Engine Marketing (SEM)
Ratings
13. Scores that people acting in the role of critics assign to something as an indicator
Share tools
API (Application Programming Interface)
Taxonomies
Ratings
14. Crosses the boundaries of mass and personal media
Social media
Rich-Media
Affinity
Product placement
15. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Social ads
In game immersive advertising
Role playing games
Aggregation
16. Content that offers a claim about something of interest
Research hook
Pay-Per-Click
Meta Tag
Social bookmarking sites
17. Require a great time investment are highly immersive and demand advance skill
Steps in a shopping decision
Core games
Level of participation
Ratings
18. Classifications that experts create
Stenography
Taxonomies
Filler content
Vehicles
19. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Cost Per Action (CPA)
Media
Alternate reality game
Meta Tag
20. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Level of participation
Flagship content
Filler content
Cost Per Thousand (CPM)
21. The RSS or Atom feeds used by news aggregators.
Recommendations and referrals
Feed
EPV (Earnings Per Visitor)
Social media
22. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Opinion leader
Role playing games
Share tools
Above The Fold
23. The value added for all users by each individual user
Ratings
Network effect
Pay-Per-Impression
Mode
24. Authority building content seminal pieces of work that shape the way people think
Vehicles
Social shopping
Flagship content
Web 2.0
25. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
Display ads
Interstitial Ads
Flagship content
26. Content that will entertain
Asynchronous interactions
Authority
Pay-Per-Lead
Humor hook
27. Anything that involves delivering hosted services online
Wikis
Social capital
Expandable Ads
Cloud computing
28. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Social networking sites
Medium (or channel)
Taxonomies
Display ads
29. Google's pay-per-click advertiser program.
Resource hook
Data Hygiene
Paid media
Adwords
30. Oldest venue of social media that are ineractive versions of community bulletin boards
Forums
Interstitial Ads
Click-Through-Rate (CTR)
Conformity
31. Save your bookmarks online so they are always available wherever you have online access
Social bookmarking sites
Tags
Pay-Per-Lead
Other referral tools
32. Information that people copy from other sources
API (Application Programming Interface)
Filler content
Paid media
In-game advertising
33. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Contrary hook
Page View
Simulation games
Stenography
34. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Demographics
Profiling
Outbound Link
Opinion leader
35. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Action games
Research hook
Level of participation
Vehicles
36. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Role of social media in the consumer purchase process
Marketing Qualified Lead (MQL)
Share tools
Social Publishing
37. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Above The Fold
Affinity
Ad Tracking
Network effect
38. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Ad Serving
Aggregation
Skyscraper
Social communities
39. A means of communication
Media
Filler content
Giveaway hook
Pay-Per-Inclusion
40. Selling an additional category of products/solutions as a result of a customer's original purchase.
FTP (file transfer protocol)
Cross Selling
ROS (Run of Site)
Search Engine Optimization (SEO)
41. The interface that allows one computer system or application to communicate and exchange data with another.
API (Application Programming Interface)
Stenography
Profiling
Share tools
42. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Earned media
Best practices to leverage social reviews and ratings
Spider
Contrary hook
43. Handle: your user name in a social community
Advergaming
Your social brand
Reviews
Online Ads/Banner Ads
44. Share and promote online news
Web 2.0
Expandable Ads
Data Hygiene
Social news communities
45. Person who is frequently able to influence others
Social Media Marketing
Medium (or channel)
RON (Run of Network)
Opinion leader
46. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Title linkbaiting
Cookie
Search Engine Optimization (SEO)
Demographics
47. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
AIDA
Reputation capital
Scalability
Core games
48. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Earned media
Different forms of social media
API (Application Programming Interface)
Cloud computing
49. Content that refutes an accepted belief
Personal media
Contrary hook
Digital Body Language
Owned media
50. Method of game play:
Impression:
Recommendations and referrals
Response Attribution
Genre