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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Persuades with the opinion or recommendation of an expert in the field






2. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






3. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






4. Content that will entertain






5. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






6. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






7. Refers to the process social media users undergo to categorize content according to their own folksonomy






8. Authority building content seminal pieces of work that shape the way people think






9. Cost of advertising based on the number of clicks received.






10. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






11. Games in which the players play a character role with the goal of completing a mission






12. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






13. The ability to freely interact with other people and companies; open access to venues that allow users to share content






14. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






15. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






16. Ads that appear between web pages (before the browser displays a new page).






17. The process by which display ads get placed on websites.






18. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






19. Host content but also typically feature video - photo etc. other than text






20. Software that is routinely updated like an app






21. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






22. The degree to which the data in a database is accurate and consistent according to a data model and data type.






23. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






24. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






25. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






26. Selling an additional category of products/solutions as a result of a customer's original purchase.






27. Careful crafting of a title that markets the content






28. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






29. The visible - clickable text in a hyperlink typically used to indicate subject matter.






30. The value added for all users by each individual user






31. Means of communication that can reach a large number of individuals






32. Method of game play:






33. Those others view as knowledgeable sources of information






34. Typically educational content that readers use over time - save and share






35. Occurs when people follow the behaviors of others






36. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






37. Online word of mouth and very strong influence on consumer decision making






38. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






39. The ability to attribute prospect behavior to the media that triggered the response.






40. Attempt to depict real world sitiuations






41. Change in beliefs or actions as a reaction to group pressure (real or imagined)






42. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






43. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






44. Assessments with detailed comments about the object in question






45. Content written with the intent to be helpful to target audience






46. A link to your website from a different website.






47. Number of people exposed to your message






48. Classifications that experts create






49. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






50. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.