Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Person who is frequently able to influence others






2. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






3. Scores that people acting in the role of critics assign to something as an indicator






4. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






5. Typically educational content that readers use over time - save and share






6. The shortcuts our brains take when we process information






7. The visual nature of the game such as science fiction - fantasy horror and retro






8. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






9. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






10. Attempt to depict real world sitiuations






11. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






12. Avg number of times someone is exposed to your message






13. Ability of a site to draw repeat visits and to keep people on a site






14. Cost of advertising based on the number of clicks received.






15. The hardware systems on which the game is played






16. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






17. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






18. The process by which display ads get placed on websites.






19. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






20. How much activity can a website handle - can it handle times of large visits






21. Games in which the players play a character role with the goal of completing a mission






22. Media channels the brand controls






23. Persuades with the opinion or recommendation of an expert in the field






24. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






25. A link to your website from a different website.






26. Content that promises something for free






27. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






28. Attention - Interest - Desire - and Action






29. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






30. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






31. Method of game play:






32. Handle: your user name in a social community






33. Classifications that experts create






34. Ads that appear between web pages (before the browser displays a new page).






35. Within each medium - marketers can choose these specifically to place a message






36. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






37. Constantly wired in the network - always online






38. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






39. Media for which you assessed monetary fees






40. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






41. Change in beliefs or actions as a reaction to group pressure (real or imagined)






42. Content that offers a claim about something of interest






43. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






44. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






45. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






46. Refers to situations where consumers interact with others during a shopping event






47. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






48. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






49. When an advertiser pays for their online ad based on the number of views.






50. Those others view as knowledgeable sources of information