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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Best practices to leverage social reviews and ratings
Folksonomies
Aggregator
Meta Tag
2. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social news communities
Social networking sites
Above The Fold
Ad Tracking
3. Do not require all participants to immediately respond
Asynchronous interactions
Other referral tools
When we are more likely to conform
Synchronous interactions
4. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Black Hat SEO
Churn Rate
Core games
Search Engine Optimization (SEO)
5. Host content but also typically feature video - photo etc. other than text
Casual games
Social customer relationship management (crm)
Tags
Media Sharing sites
6. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Cloud computing
Social news communities
Black Hat SEO
Platforms
7. Typically educational content that readers use over time - save and share
Social media
Pillar content
Paid media
Inbound Link
8. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Churn Rate
Cookie
Action games
Social ads
9. Share and promote online news
Bases of social power
Cognitive bias
Social news communities
Digital native
10. Those others view as knowledgeable sources of information
Power users
Cookie
Genre
Reputation economy
11. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Social communities
ROS (Run of Site)
Tags
Action games
12. Anything that involves delivering hosted services online
Frequency
Cloud computing
Data Hygiene
Impression:
13. Refers to the process social media users undergo to categorize content according to their own folksonomy
Tagging
Authority building content
Wikis
Organic Search
14. Scores that people acting in the role of critics assign to something as an indicator
Medium (or channel)
Churn Rate
Above The Fold
Ratings
15. Oldest venue of social media that are ineractive versions of community bulletin boards
Forums
Search Engine Marketing (SEM)
Strategy games
Social media
16. The hardware systems on which the game is played
Share tools
Steps in a shopping decision
Platforms
Best practices to leverage social reviews and ratings
17. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Meta Tag
Culture of participation
Cost Per Action (CPA)
Churn Rate
18. Cost of advertising based on the number of clicks received.
Cost Per Thousand (CPM)
Cost Per Click (CPC)
Cognitive bias
Title linkbaiting
19. Classifications that experts create
Unique Visitor
Taxonomies
Stenography
Inbound Link
20. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Word of mouse
Click-Through-Rate (CTR)
In-game advertising
Expandable Ads
21. Sites with aid in the dissemination of content to an audience:
Meta Tag
Social Publishing
Role playing games
Site stickiness
22. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
ASP (Active Server Pages):
Buying Cycle
Outbound Link
Conformity
23. Content that offers a claim about something of interest
Steps in a shopping decision
Research hook
Conformity
Paid media
24. Authority building content seminal pieces of work that shape the way people think
Other referral tools
Bases of social power
Flagship content
Interstitial Ads
25. Accumulated resources whose value flows to people as a result of their access to others
Web 2.0
Social capital
Reputation capital
FTP (file transfer protocol)
26. The use of a digital brand name by someone who does not have legit claim to the name
Role playing games
Adsense
Handle squatting
Steps in a shopping decision
27. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Demographics
Inbound Link
Data Hygiene
Search Engine Marketing (SEM)
28. Save your bookmarks online so they are always available wherever you have online access
Stenography
Social bookmarking sites
Genre
Social Publishing
29. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Web 2.0
Profiling
Advergaming
Rich-Media
30. Acronym representing a way to create real-time Web applications.
Click-Through-Rate (CTR)
Tagging
Forums
AJAX (Asynchronous Java Script and XML)
31. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Marketing Qualified Lead (MQL)
Social Commerce
Social shopping
Paid media
32. Refers to situations where consumers interact with others during a shopping event
Social shopping
Stenography
EPV (Earnings Per Visitor)
Social news communities
33. Content that will entertain
Media Sharing sites
Humor hook
Social proof
Benefits of engaging with your customers through online social channels
34. Occur in real time
Pay-Per-Lead
Synchronous interactions
Adsense
AIDA
35. Constantly wired in the network - always online
Medium (or channel)
Digital native
Response Attribution
Reviews
36. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Pay-Per-Impression
Spider
Flagship content
Culture of participation
37. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Hover/Floating Ads
Online Ads/Banner Ads
When we are more likely to conform
Social ads
38. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Response Attribution
In game immersive advertising
Online Ads/Banner Ads
Stenography
39. Content written with the intent to be helpful to target audience
Cross Selling
Digital native
Resource hook
Tagging
40. The electronic/online activity of prospects
Social shopping
Digital Body Language
Opinion leader
Share tools
41. Websites that host regularly updated content
Click-Through-Rate (CTR)
Blogs
Pay-Per-Lead
Social news communities
42. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Owned media
Paid media
Social Media Marketing
Handle squatting
43. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Pay-Per-Inclusion
Social communities
Action games
Inbound Link
44. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Casual games
Organic Search
Profiling
Recommendations and referrals
45. The RSS or Atom feeds used by news aggregators.
Cost Per Thousand (CPM)
Black Hat SEO
Outbound Link
Feed
46. This ad buying option places ads on several networked websites.
HTML (HyperText Markup Language)
Resource hook
Social news communities
RON (Run of Network)
47. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
ASP (Active Server Pages):
Social Commerce
Meme
Role of social media in the consumer purchase process
48. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Site stickiness
Above The Fold
Bases of social power
EPV (Earnings Per Visitor)
49. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Affinity
Resource hook
Display ads
Benefits of engaging with your customers through online social channels
50. Consumers are happy/ unhappy posting about you with reviews of anysort
Adwords
Recommendations and referrals
Humor hook
Reputation economy