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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content that offers a claim about something of interest
CGI (Common Gateway Interface)
Anchor Text
Research hook
Above The Fold
2. This ad buying option places ads on several networked websites.
RON (Run of Network)
Paid media
Earned media
ASP (Active Server Pages):
3. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Direct Response
Authority building content
Opinion leader
Forums
4. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Black Hat SEO
AJAX (Asynchronous Java Script and XML)
ASP (Active Server Pages):
Mode
5. Means of communication that can reach a large number of individuals
Pay-Per-Inclusion
Mass media
Taxonomies
Earned media
6. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social networking sites
Social proof
Level of participation
Steps in a shopping decision
7. Ads that appear between web pages (before the browser displays a new page).
Impression:
Milieu
Online Ads/Banner Ads
Interstitial Ads
8. Within each medium - marketers can choose these specifically to place a message
Social news communities
Vehicles
Page View
Hover/Floating Ads
9. Those others view as knowledgeable sources of information
Outbound Link
AIDA
Mass media
Power users
10. Save your bookmarks online so they are always available wherever you have online access
ROS (Run of Site)
Social networking sites
Social bookmarking sites
Marketing Qualified Lead (MQL)
11. Media for which you assessed monetary fees
Mode
Social proof
Expandable Ads
Paid media
12. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Casual games
Rich-Media
Cookie
Churn Rate
13. Information that people copy from other sources
Aggregator
Filler content
API (Application Programming Interface)
Herding behavior
14. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Skyscraper
Aggregator
Personal media
Tags
15. Selling an additional category of products/solutions as a result of a customer's original purchase.
RON (Run of Network)
Interstitial Ads
Giveaway hook
Cross Selling
16. Ability of a site to draw repeat visits and to keep people on a site
Site stickiness
Adwords
Network effect
Scalability
17. A link to your website from a different website.
Interstitial Ads
Ad Tracking
Inbound Link
Social shopping
18. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Cookie
Your social brand
Social ads
Forums
19. Belief that when a lot of people select one option then it must be the right option
Social proof
Benefits of engaging with your customers through online social channels
Response Attribution
Title linkbaiting
20. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Reputation economy
Conversion
Core games
Different forms of social media
21. Content that refutes an accepted belief
Milieu
Exit Traffic
When we are more likely to conform
Contrary hook
22. Automated software that combs through web sites to index web pages for search engines.
Social capital
Aggregator
Buying Cycle
Spider
23. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Ad Tracking
Benefits of engaging with your customers through online social channels
Medium (or channel)
Social networking sites
24. Handle: your user name in a social community
Expandable Ads
Your social brand
Research hook
Filler content
25. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Social Commerce
RON (Run of Network)
Advergaming
Simulation games
26. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
Simulation games
Cross Selling
Social proof
27. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Hover/Floating Ads
In-game advertising
Web 2.0
Medium (or channel)
28. The visual nature of the game such as science fiction - fantasy horror and retro
Casual games
Affinity
Social games
Milieu
29. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Click-Through-Rate (CTR)
Action games
In game immersive advertising
Different forms of social media
30. Number of people exposed to your message
ROS (Run of Site)
Meme
Mass media
Reach
31. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Adsense
Product placement
Dynamic Content
Core games
32. The use of a digital brand name by someone who does not have legit claim to the name
Response Attribution
Opinion leader
Adsense
Handle squatting
33. Careful crafting of a title that markets the content
Other referral tools
Perpetual beta
Title linkbaiting
Conformity
34. The ability to attribute prospect behavior to the media that triggered the response.
Mass media
Digital native
Response Attribution
Landing Page
35. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Conversion
Simulation games
Opinion leader
Social ads
36. Persuades with the opinion or recommendation of an expert in the field
Site stickiness
Authority
Benefits of engaging with your customers through online social channels
Medium (or channel)
37. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Black Hat SEO
Churn Rate
Social shopping
Forums
38. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Advergaming
Different forms of social media
Share tools
Role playing games
39. A means of communication
Demographics
Exit Traffic
Mass media
Media
40. Classifications that experts create
Earned media
Opinion leader
Taxonomies
Frequency
41. Uses software to fine tune the offer and build intimacy with the customer
Social customer relationship management (crm)
Opinion leader
Social Media Marketing
Unique Visitor
42. The process by which display ads get placed on websites.
Social proof
Media Sharing sites
Ad Serving
Media
43. This ad buying option places an ad at various places on one website.
Other referral tools
Giveaway hook
ROS (Run of Site)
Platforms
44. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
Steps in a shopping decision
Site stickiness
Paid media
45. Consumers are happy/ unhappy posting about you with reviews of anysort
Reputation economy
Level of participation
Social proof
Search Engine Optimization (SEO)
46. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Word of mouse
Social bookmarking sites
Your social brand
RSS (Really Simple Syndication)
47. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Stenography
Black Hat SEO
Best practices to leverage social reviews and ratings
Pay-Per-Impression
48. Attempt to depict real world sitiuations
Inbound Link
Taxonomies
Simulation games
Media
49. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
CGI (Common Gateway Interface)
Mode
Strategy games
Conversion
50. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Digital Body Language
Unique Visitor
Online Ads/Banner Ads
Social customer relationship management (crm)