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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Do not require all participants to immediately respond
Cost Per Action (CPA)
Asynchronous interactions
Demographics
Data Hygiene
2. Performative in that the player chooses an action that the game executes
Hover/Floating Ads
Bases of social power
Action games
Reviews
3. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Churn Rate
Impression:
Medium (or channel)
Reviews
4. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Benefits of engaging with your customers through online social channels
Social Commerce
Adsense
Medium (or channel)
5. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Recommendations and referrals
Word of mouse
In-game advertising
Synchronous interactions
6. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Feed
Level of participation
Bases of social power
Adsense
7. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Word of mouse
Asynchronous interactions
Pay-Per-Click
Web 2.0
8. Content that offers a claim about something of interest
Personal media
Research hook
Display ads
In-game advertising
9. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Marketing Qualified Lead (MQL)
FTP (file transfer protocol)
Web 2.0
Meta Tag
10. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Churn Rate
Folksonomies
Scalability
Meme
11. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
In game immersive advertising
Search Engine Optimization (SEO)
Level of participation
Taxonomies
12. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Hover/Floating Ads
Authority building content
Meta Tag
Adsense
13. Content that will entertain
AJAX (Asynchronous Java Script and XML)
Conversion
Humor hook
Mode
14. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Other referral tools
Reach
Social ads
Research hook
15. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Impression:
Black Hat SEO
Display ads
Resource hook
16. Occur in real time
Social proof
Synchronous interactions
EPV (Earnings Per Visitor)
Steps in a shopping decision
17. Handle: your user name in a social community
Meme
Power users
Landing Page
Your social brand
18. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Platforms
Mass media
Role of social media in the consumer purchase process
Data Hygiene
19. Persuades with the opinion or recommendation of an expert in the field
Authority
Tagging
RSS (Really Simple Syndication)
Filler content
20. Means of communication that can reach a large number of individuals
Frequency
Mass media
Vehicles
Asynchronous interactions
21. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Pay-Per-Inclusion
Inbound Link
Cost Per Thousand (CPM)
Level of participation
22. Software that is routinely updated like an app
Authority building content
Social ads
Feed
Perpetual beta
23. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Product placement
Hover/Floating Ads
Level of participation
Mass media
24. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Cognitive bias
Strategy games
Unique Visitor
When we are more likely to conform
25. Anything that involves delivering hosted services online
Wikis
Digital native
Cloud computing
RSS (Really Simple Syndication)
26. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Power users
Landing Page
Cookie
Pay-Per-Click
27. Accumulated resources whose value flows to people as a result of their access to others
Black Hat SEO
Social capital
Conversion
Action games
28. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Wikis
Pay-Per-Click
Social games
Reputation economy
29. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Affinity
Response Attribution
AJAX (Asynchronous Java Script and XML)
Dynamic Content
30. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Mass media
Title linkbaiting
Share tools
Mode
31. Careful crafting of a title that markets the content
Title linkbaiting
Strategy games
Recommendations and referrals
Social Media Marketing
32. Refers to situations where consumers interact with others during a shopping event
Handle squatting
Reviews
Social shopping
Role of social media in the consumer purchase process
33. Classifications that experts create
Taxonomies
Organic Search
Personal media
Social proof
34. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Flagship content
AIDA
Casual games
Online Ads/Banner Ads
35. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Taxonomies
Paid media
Demographics
Expandable Ads
36. Content written with the intent to be helpful to target audience
Resource hook
Feed
Humor hook
Rich-Media
37. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Level of participation
Role playing games
Social proof
Resource hook
38. Avg number of times someone is exposed to your message
ASP (Active Server Pages):
Dynamic Content
Anchor Text
Frequency
39. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Search Engine Marketing (SEM)
Blogs
Split-Run
Recommendations and referrals
40. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Different forms of social media
Cost Per Thousand (CPM)
EPV (Earnings Per Visitor)
Affinity
41. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social networking sites
Core games
Meta Tag
Power users
42. Paying to acquire leads from an outside party at a set rate or amount per lead.
Pay-Per-Lead
RSS (Really Simple Syndication)
Adwords
Best practices to leverage social reviews and ratings
43. Host content but also typically feature video - photo etc. other than text
Media Sharing sites
Media
Culture of participation
Advergaming
44. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Meta Tag
Genre
Social Media Marketing
45. Constantly wired in the network - always online
Digital native
Meta Tag
In game immersive advertising
Folksonomies
46. May include text graphics video and sound but on a website
Stenography
Display ads
Pay-Per-Impression
Feed
47. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
API (Application Programming Interface)
Reviews
Social communities
Frequency
48. How much activity can a website handle - can it handle times of large visits
Wikis
Scalability
Benefits of engaging with your customers through online social channels
When we are more likely to conform
49. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Online Ads/Banner Ads
Contrary hook
Asynchronous interactions
Milieu
50. Interactive social system that is available to users 24/7
Online Ads/Banner Ads
Strategy games
Other referral tools
Web 2.0