Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Information that people copy from other sources






2. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






3. Original cntent that positions the sponsoring entity as a authority






4. Problem recognition - info search - alternative eval - purchase - post purchase eval






5. The term used when people have clicked on or viewed a web page.






6. Sets of labels (tags) individuals choose in a way that makes sense to them






7. Belief that when a lot of people select one option then it must be the right option






8. Anything that involves delivering hosted services online






9. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






10. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






11. This ad buying option places ads on several networked websites.






12. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






13. Oldest venue of social media that are ineractive versions of community bulletin boards






14. Avg number of times someone is exposed to your message






15. Person who is frequently able to influence others






16. Attention - Interest - Desire - and Action






17. Number of people exposed to your message






18. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






19. Share and promote online news






20. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






21. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






22. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






23. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






24. Authority building content seminal pieces of work that shape the way people think






25. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






26. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






27. Content that refutes an accepted belief






28. Ability of a site to draw repeat visits and to keep people on a site






29. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






30. Ads that appear between web pages (before the browser displays a new page).






31. Persuades with the opinion or recommendation of an expert in the field






32. How much activity can a website handle - can it handle times of large visits






33. Host content but also typically feature video - photo etc. other than text






34. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






35. The exposure of a clickable ad on a website to one individual person.






36. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






37. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






38. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






39. A web-based tool or desktop application that collects syndicated content.






40. When an advertiser pays for their online ad based on the number of views.






41. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






42. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






43. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






44. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






45. Cost of advertising based on the number of clicks received.






46. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






47. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






48. The visual nature of the game such as science fiction - fantasy horror and retro






49. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






50. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts