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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Simulation games
Social Media Marketing
Expandable Ads
Asynchronous interactions
2. The term used when people have clicked on or viewed a web page.
Online Ads/Banner Ads
Page View
RSS (Really Simple Syndication)
Marketing Qualified Lead (MQL)
3. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Bases of social power
Cost Per Thousand (CPM)
Title linkbaiting
Handle squatting
4. Information that people copy from other sources
Taxonomies
Title linkbaiting
Meme
Filler content
5. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Best practices to leverage social reviews and ratings
Interstitial Ads
Above The Fold
Display ads
6. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Social Publishing
Social ads
Pillar content
ROS (Run of Site)
7. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Response Attribution
Cognitive bias
Advergaming
Forums
8. Within each medium - marketers can choose these specifically to place a message
Vehicles
Milieu
Social Commerce
Churn Rate
9. Original cntent that positions the sponsoring entity as a authority
Reviews
Ratings
Authority building content
Cost Per Action (CPA)
10. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Culture of participation
ASP (Active Server Pages):
Milieu
Social communities
11. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Paid media
Taxonomies
Ad Tracking
Pay-Per-Click
12. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Pay-Per-Inclusion
Demographics
Authority
Cost Per Thousand (CPM)
13. When an advertiser pays for their online ad based on the number of views.
Cost Per Thousand (CPM)
Cost Per Click (CPC)
Pay-Per-Impression
Milieu
14. Typically educational content that readers use over time - save and share
Folksonomies
Platforms
Benefits of engaging with your customers through online social channels
Pillar content
15. Sites with aid in the dissemination of content to an audience:
Social Publishing
Advergaming
URL Tracking
Profiling
16. Save your bookmarks online so they are always available wherever you have online access
Display ads
Outbound Link
Genre
Social bookmarking sites
17. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Media Sharing sites
Meme
Cost Per Thousand (CPM)
Digital native
18. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Other referral tools
Adsense
HTML (HyperText Markup Language)
Site stickiness
19. Paying to acquire leads from an outside party at a set rate or amount per lead.
Ad Tracking
Pay-Per-Lead
Authority
Frequency
20. The RSS or Atom feeds used by news aggregators.
Flagship content
Pay-Per-Inclusion
Feed
Title linkbaiting
21. Those others view as knowledgeable sources of information
Medium (or channel)
Social customer relationship management (crm)
Reputation economy
Power users
22. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social networking sites
Black Hat SEO
Social proof
Reputation economy
23. A web-based tool or desktop application that collects syndicated content.
Social games
Contrary hook
CGI (Common Gateway Interface)
Aggregator
24. Persuades with the opinion or recommendation of an expert in the field
Authority
FTP (file transfer protocol)
Wikis
Scalability
25. Host content but also typically feature video - photo etc. other than text
Genre
Media Sharing sites
API (Application Programming Interface)
Ratings
26. Refers to the process social media users undergo to categorize content according to their own folksonomy
Social Media Marketing
Outbound Link
Social games
Tagging
27. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Cognitive bias
Network effect
Adsense
Social proof
28. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Ad Tracking
Churn Rate
Social Commerce
Tagging
29. Ability of a site to draw repeat visits and to keep people on a site
Product placement
Site stickiness
Network effect
Landing Page
30. Classifications that experts create
ASP (Active Server Pages):
Taxonomies
Research hook
Response Attribution
31. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Blogs
Handle squatting
Affinity
Expandable Ads
32. The use of a digital brand name by someone who does not have legit claim to the name
Social media
Media
Handle squatting
Cognitive bias
33. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Mode
Marketing Qualified Lead (MQL)
Skyscraper
Expandable Ads
34. Media for which you assessed monetary fees
Authority
Paid media
Casual games
Simulation games
35. Do not require all participants to immediately respond
Milieu
Social capital
Asynchronous interactions
When we are more likely to conform
36. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Search Engine Marketing (SEM)
Cost Per Action (CPA)
Click-Through-Rate (CTR)
Platforms
37. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
CGI (Common Gateway Interface)
Interstitial Ads
Conversion
Share tools
38. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Stenography
Spider
Churn Rate
Casual games
39. Media channels beyond the control of the company (word of mouth)
Earned media
Cognitive bias
Asynchronous interactions
Social media
40. Method of game play:
Level of participation
Genre
Affinity
Ratings
41. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Stenography
Humor hook
Cross Selling
Scalability
42. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Social news communities
Social media
API (Application Programming Interface)
Alternate reality game
43. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Cross Selling
Genre
Level of participation
Click-Through-Rate (CTR)
44. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Filler content
Mode
Exit Traffic
In-game advertising
45. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Social ads
Online Ads/Banner Ads
AJAX (Asynchronous Java Script and XML)
Role of social media in the consumer purchase process
46. How much activity can a website handle - can it handle times of large visits
Impression:
Demographics
Profiling
Scalability
47. Ads that appear between web pages (before the browser displays a new page).
Direct Response
Inbound Link
Dynamic Content
Interstitial Ads
48. Belief that when a lot of people select one option then it must be the right option
Contrary hook
Share tools
Feed
Social proof
49. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
In game immersive advertising
Social media
Ad Serving
Rich-Media
50. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Data Hygiene
Anchor Text
Buying Cycle
In game immersive advertising