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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






2. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






3. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






4. Google's pay-per-click advertiser program.






5. Media for which you assessed monetary fees






6. Selling an additional category of products/solutions as a result of a customer's original purchase.






7. Means of communication that can reach a large number of individuals






8. Automated software that combs through web sites to index web pages for search engines.






9. Content written with the intent to be helpful to target audience






10. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






11. Typically educational content that readers use over time - save and share






12. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






13. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






14. The term used when people have clicked on or viewed a web page.






15. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






16. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






17. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






18. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






19. Paying to acquire leads from an outside party at a set rate or amount per lead.






20. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






21. Problem recognition - info search - alternative eval - purchase - post purchase eval






22. Refers to situations where consumers interact with others during a shopping event






23. A web-based tool or desktop application that collects syndicated content.






24. Ads that appear between web pages (before the browser displays a new page).






25. Occur in real time






26. The hardware systems on which the game is played






27. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






28. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






29. Performative in that the player chooses an action that the game executes






30. The means by which files are transferred from your computer directly to your website.






31. Scores that people acting in the role of critics assign to something as an indicator






32. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






33. A means of communication






34. Anything that involves delivering hosted services online






35. Content that promises something for free






36. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






37. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






38. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






39. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






40. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






41. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






42. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






43. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






44. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






45. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






46. Constantly wired in the network - always online






47. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






48. Consumers are happy/ unhappy posting about you with reviews of anysort






49. How much activity can a website handle - can it handle times of large visits






50. Information that people copy from other sources