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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
Product placement
Power users
Social communities
2. Oldest venue of social media that are ineractive versions of community bulletin boards
Reach
AIDA
Forums
Owned media
3. Careful crafting of a title that markets the content
Mass media
Social shopping
Title linkbaiting
Research hook
4. This ad buying option places an ad at various places on one website.
Platforms
ROS (Run of Site)
Adsense
URL Tracking
5. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Hover/Floating Ads
Frequency
Giveaway hook
Medium (or channel)
6. Host content but also typically feature video - photo etc. other than text
Social Commerce
Web 2.0
API (Application Programming Interface)
Media Sharing sites
7. Selling an additional category of products/solutions as a result of a customer's original purchase.
Social news communities
Click-Through-Rate (CTR)
Cross Selling
Humor hook
8. How much activity can a website handle - can it handle times of large visits
Opinion leader
Contrary hook
Scalability
Unique Visitor
9. A web-based tool or desktop application that collects syndicated content.
Media
Paid media
Aggregator
Meme
10. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Split-Run
RSS (Really Simple Syndication)
Tags
Spider
11. Content that will entertain
Humor hook
Churn Rate
Adwords
When we are more likely to conform
12. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Exit Traffic
Adsense
AJAX (Asynchronous Java Script and XML)
Other referral tools
13. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Site stickiness
Tags
Power users
Inbound Link
14. Accumulated resources whose value flows to people as a result of their access to others
Media
Social capital
Authority building content
Social proof
15. Within each medium - marketers can choose these specifically to place a message
Dynamic Content
Stenography
Vehicles
Pay-Per-Lead
16. Website measurement that records unique IP addresses as individual visitors.
Power users
Unique Visitor
Meta Tag
Inbound Link
17. The RSS or Atom feeds used by news aggregators.
Feed
Scalability
Action games
Stenography
18. The coding language used to create and link together documents and files on the internet.
Social Publishing
Adsense
Paid media
HTML (HyperText Markup Language)
19. Refers to situations where consumers interact with others during a shopping event
Your social brand
Social Publishing
Social shopping
Outbound Link
20. Cost of advertising based on the number of clicks received.
Data Hygiene
Cost Per Click (CPC)
Marketing Qualified Lead (MQL)
ROS (Run of Site)
21. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Humor hook
Core games
Hover/Floating Ads
Ad Serving
22. Content written with the intent to be helpful to target audience
Strategy games
Resource hook
Social networking sites
Bases of social power
23. The exposure of a clickable ad on a website to one individual person.
Social games
Media
Steps in a shopping decision
Impression:
24. Avg number of times someone is exposed to your message
Affinity
Social Media Marketing
Frequency
Marketing Qualified Lead (MQL)
25. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
AJAX (Asynchronous Java Script and XML)
When we are more likely to conform
Online Ads/Banner Ads
Ad Tracking
26. Ads that appear between web pages (before the browser displays a new page).
Interstitial Ads
FTP (file transfer protocol)
Web 2.0
In-game advertising
27. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Research hook
Advergaming
Search Engine Marketing (SEM)
Opinion leader
28. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Level of participation
Casual games
Herding behavior
Expandable Ads
29. Google's pay-per-click advertiser program.
Research hook
Pay-Per-Lead
Adwords
Wikis
30. Belief that when a lot of people select one option then it must be the right option
Herding behavior
Aggregator
Social proof
Earned media
31. Original cntent that positions the sponsoring entity as a authority
Tagging
In-game advertising
Authority
Authority building content
32. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Filler content
Above The Fold
Black Hat SEO
Split-Run
33. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Response Attribution
EPV (Earnings Per Visitor)
AJAX (Asynchronous Java Script and XML)
Site stickiness
34. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Social Commerce
Reviews
Vehicles
Split-Run
35. Typically educational content that readers use over time - save and share
Taxonomies
Pillar content
Authority
Social bookmarking sites
36. Acronym representing a way to create real-time Web applications.
Strategy games
AJAX (Asynchronous Java Script and XML)
Core games
Digital Body Language
37. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
URL Tracking
Role playing games
Social shopping
Genre
38. Channels capable of two way communication on a small scale
Response Attribution
Opinion leader
Personal media
Aggregator
39. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Synchronous interactions
Best practices to leverage social reviews and ratings
Social proof
Rich-Media
40. Those that involve expert play to organize and value variables in the game system
Earned media
Pay-Per-Lead
Strategy games
Digital Body Language
41. Games in which the players play a character role with the goal of completing a mission
When we are more likely to conform
Reputation economy
Role playing games
Response Attribution
42. Person who is frequently able to influence others
Opinion leader
FTP (file transfer protocol)
Cross Selling
Above The Fold
43. Sets of labels (tags) individuals choose in a way that makes sense to them
Folksonomies
Ad Tracking
Casual games
Culture of participation
44. Attention - Interest - Desire - and Action
Digital native
Different forms of social media
Page View
AIDA
45. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Recommendations and referrals
Word of mouse
Page View
RON (Run of Network)
46. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Display ads
Unique Visitor
Anchor Text
When we are more likely to conform
47. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social proof
Share tools
Media
Network effect
48. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Click-Through-Rate (CTR)
Other referral tools
Share tools
Authority
49. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Cost Per Thousand (CPM)
Vehicles
Direct Response
Benefits of engaging with your customers through online social channels
50. Websites that host regularly updated content
Platforms
Pillar content
Blogs
Steps in a shopping decision