Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Assessments with detailed comments about the object in question






2. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






3. Google's pay-per-click advertiser program.






4. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






5. Online word of mouth and very strong influence on consumer decision making






6. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






7. Sets of labels (tags) individuals choose in a way that makes sense to them






8. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






9. Crosses the boundaries of mass and personal media






10. Websites that host regularly updated content






11. Media channels the brand controls






12. Original cntent that positions the sponsoring entity as a authority






13. Content that offers a claim about something of interest






14. The visible - clickable text in a hyperlink typically used to indicate subject matter.






15. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






16. Content written with the intent to be helpful to target audience






17. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






18. Cost of advertising based on the number of clicks received.






19. Automated software that combs through web sites to index web pages for search engines.






20. When an advertiser pays for their online ad based on the number of views.






21. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






22. Typically educational content that readers use over time - save and share






23. A link that leads people to a different website from the one they are visiting.






24. Careful crafting of a title that markets the content






25. The interface that allows one computer system or application to communicate and exchange data with another.






26. A link to your website from a different website.






27. Save your bookmarks online so they are always available wherever you have online access






28. Ability of a site to draw repeat visits and to keep people on a site






29. Constantly wired in the network - always online






30. Oldest venue of social media that are ineractive versions of community bulletin boards






31. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






32. Authority building content seminal pieces of work that shape the way people think






33. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






34. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






35. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






36. Method of game play:






37. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






38. The term used when people have clicked on or viewed a web page.






39. Interactive social system that is available to users 24/7






40. Performative in that the player chooses an action that the game executes






41. Content that promises something for free






42. A web-based tool or desktop application that collects syndicated content.






43. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






44. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






45. The process by which display ads get placed on websites.






46. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






47. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






48. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






49. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






50. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase