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Test your basic knowledge |
Important Digital Marketing Vocab
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Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Cloud computing
API (Application Programming Interface)
CGI (Common Gateway Interface)
Forums
2. Method of game play:
Pillar content
Social capital
Bases of social power
Genre
3. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Exit Traffic
Platforms
Cross Selling
CGI (Common Gateway Interface)
4. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
Digital Body Language
Simulation games
Online Ads/Banner Ads
5. Sets of labels (tags) individuals choose in a way that makes sense to them
Casual games
Folksonomies
Rich-Media
Word of mouse
6. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Page View
Online Ads/Banner Ads
Synchronous interactions
Bases of social power
7. Content written with the intent to be helpful to target audience
Authority
Exit Traffic
Social bookmarking sites
Resource hook
8. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Flagship content
Outbound Link
Ratings
Organic Search
9. Content that offers a claim about something of interest
Reputation economy
Research hook
Humor hook
Cost Per Click (CPC)
10. Ads that appear between web pages (before the browser displays a new page).
Mode
Interstitial Ads
Black Hat SEO
When we are more likely to conform
11. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Skyscraper
EPV (Earnings Per Visitor)
Hover/Floating Ads
Cost Per Click (CPC)
12. Google's pay-per-click advertiser program.
Organic Search
Pay-Per-Lead
Ad Tracking
Adwords
13. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
Aggregation
Meme
Digital Body Language
14. Oldest venue of social media that are ineractive versions of community bulletin boards
Conformity
Feed
Forums
Ad Tracking
15. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Stenography
Aggregation
Page View
Role of social media in the consumer purchase process
16. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Ad Tracking
Power users
Cloud computing
URL Tracking
17. A means of communication
AJAX (Asynchronous Java Script and XML)
Affinity
Media
Social shopping
18. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Cross Selling
Media Sharing sites
When we are more likely to conform
Benefits of engaging with your customers through online social channels
19. The electronic/online activity of prospects
Giveaway hook
Digital Body Language
Expandable Ads
Cookie
20. Sites with aid in the dissemination of content to an audience:
Social Publishing
Reputation economy
Buying Cycle
API (Application Programming Interface)
21. A link that leads people to a different website from the one they are visiting.
Cross Selling
Outbound Link
Pay-Per-Impression
Spider
22. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Title linkbaiting
Social Commerce
Medium (or channel)
Reputation economy
23. Acronym representing a way to create real-time Web applications.
Rich-Media
Core games
AJAX (Asynchronous Java Script and XML)
Adwords
24. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Digital native
Social ads
Direct Response
CGI (Common Gateway Interface)
25. The exposure of a clickable ad on a website to one individual person.
Ratings
Impression:
Social media
Organic Search
26. Careful crafting of a title that markets the content
In-game advertising
Dynamic Content
Title linkbaiting
Opinion leader
27. The process by which display ads get placed on websites.
Cloud computing
Web 2.0
Ad Serving
Buying Cycle
28. Number of people exposed to your message
Flagship content
Reach
RSS (Really Simple Syndication)
Adsense
29. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Outbound Link
AIDA
Social communities
Different forms of social media
30. Scores that people acting in the role of critics assign to something as an indicator
Above The Fold
Ratings
RSS (Really Simple Syndication)
Cross Selling
31. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Medium (or channel)
Pay-Per-Click
Reputation capital
32. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Social bookmarking sites
Vehicles
Social proof
Conversion
33. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Social Publishing
Landing Page
Organic Search
Role of social media in the consumer purchase process
34. Occur in real time
Stenography
Social ads
Media
Synchronous interactions
35. Constantly wired in the network - always online
Inbound Link
Digital native
Role playing games
Authority
36. Person who is frequently able to influence others
Digital Body Language
Ad Tracking
Folksonomies
Opinion leader
37. Occurs when people follow the behaviors of others
Herding behavior
Cost Per Action (CPA)
Response Attribution
Handle squatting
38. Information that people copy from other sources
Adsense
Filler content
Opinion leader
Taxonomies
39. Interactive social system that is available to users 24/7
Wikis
Web 2.0
Demographics
Reviews
40. The RSS or Atom feeds used by news aggregators.
Feed
Herding behavior
Mode
Research hook
41. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Social ads
In-game advertising
Level of participation
Opinion leader
42. Software that is routinely updated like an app
Giveaway hook
Network effect
Perpetual beta
Handle squatting
43. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Adsense
Forums
Scalability
Advergaming
44. The interface that allows one computer system or application to communicate and exchange data with another.
Pay-Per-Lead
Tags
API (Application Programming Interface)
Stenography
45. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Dynamic Content
Scalability
Wikis
Role of social media in the consumer purchase process
46. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Churn Rate
Above The Fold
Recommendations and referrals
Word of mouse
47. Do not require all participants to immediately respond
Outbound Link
Frequency
Asynchronous interactions
Ratings
48. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Pay-Per-Click
EPV (Earnings Per Visitor)
Best practices to leverage social reviews and ratings
Online Ads/Banner Ads
49. Uses software to fine tune the offer and build intimacy with the customer
Opinion leader
Resource hook
Social customer relationship management (crm)
Simulation games
50. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Interstitial Ads
RON (Run of Network)
Best practices to leverage social reviews and ratings
Data Hygiene