Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content that offers a claim about something of interest






2. This ad buying option places ads on several networked websites.






3. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






4. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






5. Means of communication that can reach a large number of individuals






6. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






7. Ads that appear between web pages (before the browser displays a new page).






8. Within each medium - marketers can choose these specifically to place a message






9. Those others view as knowledgeable sources of information






10. Save your bookmarks online so they are always available wherever you have online access






11. Media for which you assessed monetary fees






12. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






13. Information that people copy from other sources






14. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






15. Selling an additional category of products/solutions as a result of a customer's original purchase.






16. Ability of a site to draw repeat visits and to keep people on a site






17. A link to your website from a different website.






18. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






19. Belief that when a lot of people select one option then it must be the right option






20. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






21. Content that refutes an accepted belief






22. Automated software that combs through web sites to index web pages for search engines.






23. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






24. Handle: your user name in a social community






25. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






26. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






27. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






28. The visual nature of the game such as science fiction - fantasy horror and retro






29. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






30. Number of people exposed to your message






31. Placement of a branded item in an entertainment property such as a television program - movie - or game.






32. The use of a digital brand name by someone who does not have legit claim to the name






33. Careful crafting of a title that markets the content






34. The ability to attribute prospect behavior to the media that triggered the response.






35. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






36. Persuades with the opinion or recommendation of an expert in the field






37. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






38. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






39. A means of communication






40. Classifications that experts create






41. Uses software to fine tune the offer and build intimacy with the customer






42. The process by which display ads get placed on websites.






43. This ad buying option places an ad at various places on one website.






44. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






45. Consumers are happy/ unhappy posting about you with reviews of anysort






46. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






47. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






48. Attempt to depict real world sitiuations






49. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






50. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.