Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cost of advertising based on the number of clicks received.






2. The RSS or Atom feeds used by news aggregators.






3. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






4. Require a great time investment are highly immersive and demand advance skill






5. The value added for all users by each individual user






6. Uses software to fine tune the offer and build intimacy with the customer






7. Attention - Interest - Desire - and Action






8. Google's pay-per-click advertiser program.






9. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






10. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






11. Performative in that the player chooses an action that the game executes






12. A link that leads people to a different website from the one they are visiting.






13. Software that is routinely updated like an app






14. The term used when people have clicked on or viewed a web page.






15. The means by which files are transferred from your computer directly to your website.






16. Games in which the players play a character role with the goal of completing a mission






17. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






18. Original cntent that positions the sponsoring entity as a authority






19. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






20. The way the game world is experienced






21. Share and promote online news






22. Online word of mouth and very strong influence on consumer decision making






23. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






24. Ability of a site to draw repeat visits and to keep people on a site






25. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






26. Information that people copy from other sources






27. The coding language used to create and link together documents and files on the internet.






28. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






29. Occurs when people follow the behaviors of others






30. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






31. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






32. Content that offers a claim about something of interest






33. Avg number of times someone is exposed to your message






34. Channels capable of two way communication on a small scale






35. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






36. Consumers are happy/ unhappy posting about you with reviews of anysort






37. Media for which you assessed monetary fees






38. Occur in real time






39. Those that involve expert play to organize and value variables in the game system






40. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






41. Website measurement that records unique IP addresses as individual visitors.






42. Authority building content seminal pieces of work that shape the way people think






43. The shortcuts our brains take when we process information






44. Save your bookmarks online so they are always available wherever you have online access






45. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






46. Media channels the brand controls






47. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






48. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






49. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






50. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow