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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - and Action






2. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






3. Sets of labels (tags) individuals choose in a way that makes sense to them






4. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






5. Person who is frequently able to influence others






6. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






7. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






8. Change in beliefs or actions as a reaction to group pressure (real or imagined)






9. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






10. The visual nature of the game such as science fiction - fantasy horror and retro






11. This ad buying option places ads on several networked websites.






12. Paying to acquire leads from an outside party at a set rate or amount per lead.






13. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






14. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






15. Consumers are happy/ unhappy posting about you with reviews of anysort






16. Require a great time investment are highly immersive and demand advance skill






17. The means by which files are transferred from your computer directly to your website.






18. Cost of advertising based on the number of clicks received.






19. Scores that people acting in the role of critics assign to something as an indicator






20. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






21. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






22. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






23. Constantly wired in the network - always online






24. Content that offers a claim about something of interest






25. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






26. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






27. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






28. Content that promises something for free






29. Persuades with the opinion or recommendation of an expert in the field






30. Website measurement that records unique IP addresses as individual visitors.






31. Accumulated resources whose value flows to people as a result of their access to others






32. Sites with aid in the dissemination of content to an audience:






33. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






34. Ads that appear between web pages (before the browser displays a new page).






35. Content that refutes an accepted belief






36. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






37. Automated software that combs through web sites to index web pages for search engines.






38. Anything that involves delivering hosted services online






39. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






40. Google's pay-per-click advertiser program.






41. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






42. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






43. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






44. Classifications that experts create






45. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






46. Within each medium - marketers can choose these specifically to place a message






47. Attempt to depict real world sitiuations






48. The visible - clickable text in a hyperlink typically used to indicate subject matter.






49. A link that leads people to a different website from the one they are visiting.






50. Authority building content seminal pieces of work that shape the way people think