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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






2. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






3. Refers to situations where consumers interact with others during a shopping event






4. Assessments with detailed comments about the object in question






5. Online word of mouth and very strong influence on consumer decision making






6. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






7. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






8. Classifications that experts create






9. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






10. A web-based tool or desktop application that collects syndicated content.






11. Those others view as knowledgeable sources of information






12. Google's pay-per-click advertiser program.






13. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






14. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






15. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






16. Problem recognition - info search - alternative eval - purchase - post purchase eval






17. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






18. Do not require all participants to immediately respond






19. Constantly wired in the network - always online






20. Typically educational content that readers use over time - save and share






21. Avg number of times someone is exposed to your message






22. Content that promises something for free






23. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






24. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






25. The visual nature of the game such as science fiction - fantasy horror and retro






26. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






27. Performative in that the player chooses an action that the game executes






28. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






29. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






30. The value added for all users by each individual user






31. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






32. Accumulated resources whose value flows to people as a result of their access to others






33. Require a great time investment are highly immersive and demand advance skill






34. Original cntent that positions the sponsoring entity as a authority






35. The interface that allows one computer system or application to communicate and exchange data with another.






36. The RSS or Atom feeds used by news aggregators.






37. The exposure of a clickable ad on a website to one individual person.






38. Anything that involves delivering hosted services online






39. Cost of advertising based on the number of clicks received.






40. Those that involve expert play to organize and value variables in the game system






41. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






42. Scores that people acting in the role of critics assign to something as an indicator






43. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






44. The visible - clickable text in a hyperlink typically used to indicate subject matter.






45. Oldest venue of social media that are ineractive versions of community bulletin boards






46. Automated software that combs through web sites to index web pages for search engines.






47. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






48. Persuades with the opinion or recommendation of an expert in the field






49. Uses software to fine tune the offer and build intimacy with the customer






50. A link to your website from a different website.