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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






2. Careful crafting of a title that markets the content






3. Original cntent that positions the sponsoring entity as a authority






4. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






5. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






6. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






7. Placement of a branded item in an entertainment property such as a television program - movie - or game.






8. Means of communication that can reach a large number of individuals






9. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






10. A link that leads people to a different website from the one they are visiting.






11. Refers to situations where consumers interact with others during a shopping event






12. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






13. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






14. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






15. How much activity can a website handle - can it handle times of large visits






16. Performative in that the player chooses an action that the game executes






17. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






18. The way the game world is experienced






19. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






20. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






21. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






22. Uses software to fine tune the offer and build intimacy with the customer






23. The degree to which the data in a database is accurate and consistent according to a data model and data type.






24. Save your bookmarks online so they are always available wherever you have online access






25. Selling an additional category of products/solutions as a result of a customer's original purchase.






26. Cost of advertising based on the number of clicks received.






27. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






28. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






29. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






30. Typically educational content that readers use over time - save and share






31. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






32. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






33. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






34. Occurs when people follow the behaviors of others






35. Content that refutes an accepted belief






36. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






37. Host content but also typically feature video - photo etc. other than text






38. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






39. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






40. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






41. Channels capable of two way communication on a small scale






42. A link to your website from a different website.






43. The visible - clickable text in a hyperlink typically used to indicate subject matter.






44. Acronym representing a way to create real-time Web applications.






45. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






46. Handle: your user name in a social community






47. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






48. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






49. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






50. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.