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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The way the game world is experienced






2. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






3. Media channels beyond the control of the company (word of mouth)






4. Share and promote online news






5. Sites with aid in the dissemination of content to an audience:






6. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






7. Website measurement that records unique IP addresses as individual visitors.






8. Consumers are happy/ unhappy posting about you with reviews of anysort






9. Content that offers a claim about something of interest






10. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






11. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






12. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






13. The exposure of a clickable ad on a website to one individual person.






14. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






15. This ad buying option places an ad at various places on one website.






16. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






17. Performative in that the player chooses an action that the game executes






18. Media channels the brand controls






19. Original cntent that positions the sponsoring entity as a authority






20. The term used when people have clicked on or viewed a web page.






21. Content that promises something for free






22. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






23. A means of communication






24. Require a great time investment are highly immersive and demand advance skill






25. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






26. Software that is routinely updated like an app






27. Person who is frequently able to influence others






28. Within each medium - marketers can choose these specifically to place a message






29. Authority building content seminal pieces of work that shape the way people think






30. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






31. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






32. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






33. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






34. Constantly wired in the network - always online






35. The electronic/online activity of prospects






36. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






37. Content that will entertain






38. Problem recognition - info search - alternative eval - purchase - post purchase eval






39. Channels capable of two way communication on a small scale






40. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






41. Scores that people acting in the role of critics assign to something as an indicator






42. Attempt to depict real world sitiuations






43. Sets of labels (tags) individuals choose in a way that makes sense to them






44. The visual nature of the game such as science fiction - fantasy horror and retro






45. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






46. How much activity can a website handle - can it handle times of large visits






47. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






48. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






49. Refers to situations where consumers interact with others during a shopping event






50. Typically educational content that readers use over time - save and share