Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement of a branded item in an entertainment property such as a television program - movie - or game.






2. Media channels the brand controls






3. Within each medium - marketers can choose these specifically to place a message






4. The way the game world is experienced






5. Careful crafting of a title that markets the content






6. Classifications that experts create






7. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






8. Attention - Interest - Desire - and Action






9. Those that involve expert play to organize and value variables in the game system






10. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






11. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






12. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






13. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






14. The ability to attribute prospect behavior to the media that triggered the response.






15. Number of people exposed to your message






16. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






17. Belief that when a lot of people select one option then it must be the right option






18. Scores that people acting in the role of critics assign to something as an indicator






19. Consumers are happy/ unhappy posting about you with reviews of anysort






20. Constantly wired in the network - always online






21. Oldest venue of social media that are ineractive versions of community bulletin boards






22. Content that promises something for free






23. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






24. Website measurement that records unique IP addresses as individual visitors.






25. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






26. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






27. A web-based tool or desktop application that collects syndicated content.






28. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






29. Means of communication that can reach a large number of individuals






30. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






31. Software that is routinely updated like an app






32. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






33. Refers to situations where consumers interact with others during a shopping event






34. A means of communication






35. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






36. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






37. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






38. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






39. Occurs when people follow the behaviors of others






40. Information that people copy from other sources






41. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






42. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






43. Content that will entertain






44. Those others view as knowledgeable sources of information






45. The electronic/online activity of prospects






46. Content written with the intent to be helpful to target audience






47. The use of a digital brand name by someone who does not have legit claim to the name






48. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






49. Google's pay-per-click advertiser program.






50. The process by which display ads get placed on websites.