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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A link to your website from a different website.
Inbound Link
Cost Per Action (CPA)
Milieu
Role of social media in the consumer purchase process
2. The process by which display ads get placed on websites.
Ad Serving
Site stickiness
Blogs
Web 2.0
3. Sets of labels (tags) individuals choose in a way that makes sense to them
Role of social media in the consumer purchase process
Folksonomies
Conformity
Personal media
4. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Bases of social power
Social communities
Search Engine Marketing (SEM)
Adsense
5. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
AJAX (Asynchronous Java Script and XML)
Affinity
Hover/Floating Ads
Adsense
6. Avg number of times someone is exposed to your message
Social Publishing
Frequency
Above The Fold
Authority building content
7. Paying to acquire leads from an outside party at a set rate or amount per lead.
RSS (Really Simple Syndication)
Pay-Per-Lead
Synchronous interactions
Social Media Marketing
8. Problem recognition - info search - alternative eval - purchase - post purchase eval
Exit Traffic
Aggregation
CGI (Common Gateway Interface)
Steps in a shopping decision
9. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Display ads
URL Tracking
Affinity
In game immersive advertising
10. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Best practices to leverage social reviews and ratings
Search Engine Optimization (SEO)
Folksonomies
Casual games
11. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Rich-Media
Taxonomies
Demographics
Cross Selling
12. Websites that host regularly updated content
Blogs
Impression:
Core games
Paid media
13. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Pay-Per-Impression
Churn Rate
Social communities
Pillar content
14. Anything that involves delivering hosted services online
Power users
Herding behavior
Product placement
Cloud computing
15. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
ASP (Active Server Pages):
Benefits of engaging with your customers through online social channels
Network effect
When we are more likely to conform
16. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Meta Tag
Folksonomies
In-game advertising
Resource hook
17. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Marketing Qualified Lead (MQL)
Frequency
Stenography
Skyscraper
18. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Cookie
Medium (or channel)
Cognitive bias
Cost Per Click (CPC)
19. The exposure of a clickable ad on a website to one individual person.
AIDA
Impression:
Steps in a shopping decision
Word of mouse
20. Those others view as knowledgeable sources of information
Power users
Impression:
Web 2.0
Advergaming
21. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social proof
Contrary hook
Meta Tag
Skyscraper
22. Attention - Interest - Desire - and Action
Data Hygiene
Wikis
AIDA
Unique Visitor
23. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
URL Tracking
Adsense
Resource hook
Cost Per Thousand (CPM)
24. The interface that allows one computer system or application to communicate and exchange data with another.
Web 2.0
API (Application Programming Interface)
Social proof
Advergaming
25. Classifications that experts create
Taxonomies
Scalability
Synchronous interactions
Casual games
26. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Split-Run
Reputation capital
FTP (file transfer protocol)
Inbound Link
27. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Reputation economy
Recommendations and referrals
Milieu
Giveaway hook
28. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Rich-Media
Stenography
Core games
API (Application Programming Interface)
29. Host content but also typically feature video - photo etc. other than text
Search Engine Marketing (SEM)
Media Sharing sites
Search Engine Optimization (SEO)
Milieu
30. Require a great time investment are highly immersive and demand advance skill
Core games
Digital native
Casual games
RON (Run of Network)
31. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Reputation capital
Spider
Best practices to leverage social reviews and ratings
Social customer relationship management (crm)
32. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Feed
Vehicles
Advergaming
Rich-Media
33. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
URL Tracking
Role of social media in the consumer purchase process
Bases of social power
Resource hook
34. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
ROS (Run of Site)
EPV (Earnings Per Visitor)
Pay-Per-Impression
Wikis
35. Consumers are happy/ unhappy posting about you with reviews of anysort
Genre
Reputation economy
Recommendations and referrals
Medium (or channel)
36. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Other referral tools
Cost Per Click (CPC)
Milieu
CGI (Common Gateway Interface)
37. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Dynamic Content
Paid media
API (Application Programming Interface)
Blogs
38. The visual nature of the game such as science fiction - fantasy horror and retro
Milieu
Level of participation
Taxonomies
Your social brand
39. Content that offers a claim about something of interest
Mass media
Research hook
Pay-Per-Impression
Simulation games
40. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Folksonomies
Feed
Search Engine Marketing (SEM)
Cookie
41. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social proof
Earned media
Power users
Social networking sites
42. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Interstitial Ads
Mode
Pay-Per-Inclusion
Folksonomies
43. Number of people exposed to your message
Title linkbaiting
Skyscraper
Reach
Role playing games
44. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Cost Per Click (CPC)
URL Tracking
Casual games
Benefits of engaging with your customers through online social channels
45. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Aggregation
Filler content
Pay-Per-Inclusion
EPV (Earnings Per Visitor)
46. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Media
Taxonomies
Data Hygiene
Social ads
47. Save your bookmarks online so they are always available wherever you have online access
Asynchronous interactions
Social bookmarking sites
Feed
Other referral tools
48. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Skyscraper
Paid media
Other referral tools
Best practices to leverage social reviews and ratings
49. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
Contrary hook
Other referral tools
Personal media
50. Occurs when people follow the behaviors of others
Rich-Media
Authority building content
Different forms of social media
Herding behavior