Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Authority building content seminal pieces of work that shape the way people think






2. Google's pay-per-click advertiser program.






3. Website measurement that records unique IP addresses as individual visitors.






4. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






5. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






6. Content that offers a claim about something of interest






7. Constantly wired in the network - always online






8. A web-based tool or desktop application that collects syndicated content.






9. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






10. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






11. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






12. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






13. Websites that host regularly updated content






14. The value added for all users by each individual user






15. Accumulated resources whose value flows to people as a result of their access to others






16. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






17. Interactive social system that is available to users 24/7






18. The way the game world is experienced






19. The visual nature of the game such as science fiction - fantasy horror and retro






20. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






21. Change in beliefs or actions as a reaction to group pressure (real or imagined)






22. Handle: your user name in a social community






23. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






24. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






25. The means by which files are transferred from your computer directly to your website.






26. Occur in real time






27. Method of game play:






28. The visible - clickable text in a hyperlink typically used to indicate subject matter.






29. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






30. May include text graphics video and sound but on a website






31. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






32. A link that leads people to a different website from the one they are visiting.






33. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






34. Host content but also typically feature video - photo etc. other than text






35. Content that refutes an accepted belief






36. Avg number of times someone is exposed to your message






37. Save your bookmarks online so they are always available wherever you have online access






38. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






39. Sets of labels (tags) individuals choose in a way that makes sense to them






40. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






41. Anything that involves delivering hosted services online






42. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






43. Scores that people acting in the role of critics assign to something as an indicator






44. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






45. The degree to which the data in a database is accurate and consistent according to a data model and data type.






46. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






47. Performative in that the player chooses an action that the game executes






48. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






49. The ability to freely interact with other people and companies; open access to venues that allow users to share content






50. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.