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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Cross Selling
Social customer relationship management (crm)
Social ads
Other referral tools
2. Online word of mouth and very strong influence on consumer decision making
Owned media
Word of mouse
In-game advertising
Role playing games
3. Media for which you assessed monetary fees
RSS (Really Simple Syndication)
Title linkbaiting
Pay-Per-Lead
Paid media
4. Save your bookmarks online so they are always available wherever you have online access
Social bookmarking sites
RSS (Really Simple Syndication)
Forums
Reach
5. This ad buying option places ads on several networked websites.
RON (Run of Network)
Tags
Cost Per Action (CPA)
Asynchronous interactions
6. The ability to attribute prospect behavior to the media that triggered the response.
Response Attribution
Direct Response
Network effect
Click-Through-Rate (CTR)
7. Media channels the brand controls
Owned media
Digital Body Language
Exit Traffic
Cognitive bias
8. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
URL Tracking
Social Media Marketing
Blogs
Best practices to leverage social reviews and ratings
9. Those that involve expert play to organize and value variables in the game system
Cost Per Action (CPA)
Best practices to leverage social reviews and ratings
Tagging
Strategy games
10. The use of a digital brand name by someone who does not have legit claim to the name
Site stickiness
Handle squatting
Social proof
Buying Cycle
11. Consumers are happy/ unhappy posting about you with reviews of anysort
Split-Run
Digital native
Buying Cycle
Reputation economy
12. Handle: your user name in a social community
Digital Body Language
Your social brand
Flagship content
Cost Per Click (CPC)
13. Refers to the process social media users undergo to categorize content according to their own folksonomy
Tagging
Pay-Per-Lead
Filler content
FTP (file transfer protocol)
14. Authority building content seminal pieces of work that shape the way people think
Social ads
Cloud computing
Flagship content
Other referral tools
15. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Action games
Synchronous interactions
Paid media
Conversion
16. Original cntent that positions the sponsoring entity as a authority
Authority building content
Cost Per Click (CPC)
Social Publishing
Tags
17. Performative in that the player chooses an action that the game executes
Cost Per Click (CPC)
Recommendations and referrals
Action games
Profiling
18. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Skyscraper
Split-Run
Ad Serving
AJAX (Asynchronous Java Script and XML)
19. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Rich-Media
Direct Response
Interstitial Ads
Anchor Text
20. Person who is frequently able to influence others
Opinion leader
Cross Selling
Digital native
Response Attribution
21. Constantly wired in the network - always online
ASP (Active Server Pages):
Churn Rate
Digital native
Word of mouse
22. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Social shopping
Split-Run
Pay-Per-Lead
Reach
23. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Tagging
Bases of social power
Role playing games
24. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Synchronous interactions
Recommendations and referrals
CGI (Common Gateway Interface)
Digital native
25. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Level of participation
Reputation economy
Click-Through-Rate (CTR)
Social shopping
26. Those others view as knowledgeable sources of information
Hover/Floating Ads
Power users
Display ads
Pay-Per-Inclusion
27. Automated software that combs through web sites to index web pages for search engines.
Owned media
Conversion
Social Media Marketing
Spider
28. Occur in real time
Frequency
Spider
Synchronous interactions
EPV (Earnings Per Visitor)
29. Ads that appear between web pages (before the browser displays a new page).
Casual games
Interstitial Ads
Dynamic Content
Pay-Per-Inclusion
30. Attention - Interest - Desire - and Action
Web 2.0
Impression:
AIDA
When we are more likely to conform
31. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Scalability
Genre
Online Ads/Banner Ads
Tags
32. Persuades with the opinion or recommendation of an expert in the field
Authority
Strategy games
Simulation games
HTML (HyperText Markup Language)
33. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
ASP (Active Server Pages):
Affinity
Paid media
Social proof
34. Media channels beyond the control of the company (word of mouth)
Earned media
Social media
Other referral tools
Bases of social power
35. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Exit Traffic
Social news communities
Social communities
ASP (Active Server Pages):
36. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Page View
Alternate reality game
Giveaway hook
In game immersive advertising
37. Paying to acquire leads from an outside party at a set rate or amount per lead.
Impression:
Social media
URL Tracking
Pay-Per-Lead
38. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
RSS (Really Simple Syndication)
Role playing games
Meme
Exit Traffic
39. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Advergaming
EPV (Earnings Per Visitor)
Other referral tools
Social shopping
40. Anything that involves delivering hosted services online
Paid media
Site stickiness
Cloud computing
Aggregator
41. Within each medium - marketers can choose these specifically to place a message
Vehicles
Flagship content
Impression:
Affinity
42. How much activity can a website handle - can it handle times of large visits
Profiling
Benefits of engaging with your customers through online social channels
Scalability
Pillar content
43. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Social proof
Search Engine Optimization (SEO)
Research hook
Buying Cycle
44. This ad buying option places an ad at various places on one website.
Forums
Bases of social power
ROS (Run of Site)
Response Attribution
45. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
Site stickiness
Paid media
RON (Run of Network)
46. The term used when people have clicked on or viewed a web page.
Ad Tracking
Conversion
Page View
Search Engine Optimization (SEO)
47. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
Marketing Qualified Lead (MQL)
Role of social media in the consumer purchase process
Authority building content
48. Assessments with detailed comments about the object in question
Reviews
Ratings
Demographics
Aggregator
49. The interface that allows one computer system or application to communicate and exchange data with another.
Social proof
Mass media
API (Application Programming Interface)
Tagging
50. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Buying Cycle
Owned media
Inbound Link
Milieu