SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Flagship content
Share tools
Page View
Reach
2. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
In game immersive advertising
Social news communities
Page View
Marketing Qualified Lead (MQL)
3. Belief that when a lot of people select one option then it must be the right option
Social proof
Unique Visitor
Alternate reality game
EPV (Earnings Per Visitor)
4. Require a great time investment are highly immersive and demand advance skill
Core games
Contrary hook
Asynchronous interactions
Adsense
5. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Forums
FTP (file transfer protocol)
Black Hat SEO
Landing Page
6. A link that leads people to a different website from the one they are visiting.
Social media
Earned media
Feed
Outbound Link
7. Media channels beyond the control of the company (word of mouth)
Site stickiness
Social networking sites
Power users
Earned media
8. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Direct Response
Conversion
Steps in a shopping decision
Share tools
9. Occur in real time
Click-Through-Rate (CTR)
Unique Visitor
Synchronous interactions
HTML (HyperText Markup Language)
10. Sets of labels (tags) individuals choose in a way that makes sense to them
Anchor Text
Social proof
Social Media Marketing
Folksonomies
11. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Skyscraper
Advergaming
EPV (Earnings Per Visitor)
Social games
12. Constantly wired in the network - always online
Platforms
Digital native
Search Engine Marketing (SEM)
Blogs
13. Save your bookmarks online so they are always available wherever you have online access
Mass media
ASP (Active Server Pages):
Media Sharing sites
Social bookmarking sites
14. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Perpetual beta
Personal media
Paid media
Meta Tag
15. The RSS or Atom feeds used by news aggregators.
Paid media
Feed
Social communities
Ad Tracking
16. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Herding behavior
Above The Fold
Search Engine Marketing (SEM)
Cost Per Action (CPA)
17. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Filler content
Web 2.0
Online Ads/Banner Ads
Skyscraper
18. This ad buying option places ads on several networked websites.
RON (Run of Network)
Demographics
Rich-Media
Tagging
19. Google's pay-per-click advertiser program.
Social ads
Adwords
Cost Per Click (CPC)
Scalability
20. Avg number of times someone is exposed to your message
Synchronous interactions
Role of social media in the consumer purchase process
Frequency
Cost Per Click (CPC)
21. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Power users
Adwords
Click-Through-Rate (CTR)
Reach
22. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Culture of participation
Personal media
Social Commerce
Profiling
23. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Social ads
Alternate reality game
Level of participation
Pay-Per-Lead
24. Means of communication that can reach a large number of individuals
RON (Run of Network)
Pillar content
Mass media
Share tools
25. A means of communication
Wikis
Media
Cost Per Click (CPC)
Reputation capital
26. Paying to acquire leads from an outside party at a set rate or amount per lead.
Share tools
Pay-Per-Lead
FTP (file transfer protocol)
Perpetual beta
27. The value added for all users by each individual user
Handle squatting
Network effect
Culture of participation
Dynamic Content
28. Ability of a site to draw repeat visits and to keep people on a site
Earned media
Taxonomies
Site stickiness
Social Publishing
29. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Click-Through-Rate (CTR)
Cost Per Click (CPC)
Stenography
Personal media
30. Handle: your user name in a social community
Anchor Text
Your social brand
Cost Per Click (CPC)
Pay-Per-Lead
31. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Reach
Platforms
Social media
Word of mouse
32. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Best practices to leverage social reviews and ratings
Conformity
Social bookmarking sites
Ratings
33. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Forums
Contrary hook
URL Tracking
Exit Traffic
34. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Aggregation
Wikis
Social capital
FTP (file transfer protocol)
35. Those others view as knowledgeable sources of information
Research hook
Power users
AIDA
Asynchronous interactions
36. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Conformity
Your social brand
Page View
Demographics
37. The interface that allows one computer system or application to communicate and exchange data with another.
Social Media Marketing
Cloud computing
API (Application Programming Interface)
Social bookmarking sites
38. The hardware systems on which the game is played
Feed
Cookie
Asynchronous interactions
Platforms
39. Websites that host regularly updated content
Social Media Marketing
Media Sharing sites
Ad Tracking
Blogs
40. The ability to attribute prospect behavior to the media that triggered the response.
Response Attribution
Social media
Skyscraper
Site stickiness
41. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Split-Run
Herding behavior
Forums
Social news communities
42. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Ad Tracking
Digital Body Language
Black Hat SEO
Cognitive bias
43. The visual nature of the game such as science fiction - fantasy horror and retro
Social shopping
Milieu
In game immersive advertising
Meta Tag
44. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Cost Per Action (CPA)
Recommendations and referrals
Mode
Page View
45. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Cross Selling
Dynamic Content
Exit Traffic
Core games
46. Games in which the players play a character role with the goal of completing a mission
Role playing games
Hover/Floating Ads
Asynchronous interactions
Rich-Media
47. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Other referral tools
Handle squatting
Page View
Bases of social power
48. This ad buying option places an ad at various places on one website.
Authority building content
Strategy games
ROS (Run of Site)
Social media
49. Media for which you assessed monetary fees
Paid media
CGI (Common Gateway Interface)
Exit Traffic
RON (Run of Network)
50. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Organic Search
Steps in a shopping decision
Page View
Wikis