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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Information that people copy from other sources






2. Content written with the intent to be helpful to target audience






3. Automated software that combs through web sites to index web pages for search engines.






4. Change in beliefs or actions as a reaction to group pressure (real or imagined)






5. When an advertiser pays for their online ad based on the number of views.






6. Within each medium - marketers can choose these specifically to place a message






7. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






8. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






9. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






10. Method of game play:






11. The visual nature of the game such as science fiction - fantasy horror and retro






12. Attempt to depict real world sitiuations






13. Authority building content seminal pieces of work that shape the way people think






14. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






15. The shortcuts our brains take when we process information






16. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






17. Content that will entertain






18. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






19. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






20. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






21. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






22. This ad buying option places an ad at various places on one website.






23. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






24. The ability to freely interact with other people and companies; open access to venues that allow users to share content






25. Constantly wired in the network - always online






26. Performative in that the player chooses an action that the game executes






27. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






28. Software that is routinely updated like an app






29. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






30. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






31. Interactive social system that is available to users 24/7






32. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






33. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






34. Handle: your user name in a social community






35. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






36. Original cntent that positions the sponsoring entity as a authority






37. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






38. Website measurement that records unique IP addresses as individual visitors.






39. May include text graphics video and sound but on a website






40. Save your bookmarks online so they are always available wherever you have online access






41. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






42. Selling an additional category of products/solutions as a result of a customer's original purchase.






43. Assessments with detailed comments about the object in question






44. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






45. Sites with aid in the dissemination of content to an audience:






46. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






47. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






48. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






49. The interface that allows one computer system or application to communicate and exchange data with another.






50. Attention - Interest - Desire - and Action







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