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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Pillar content
Wikis
Conformity
2. The ability to attribute prospect behavior to the media that triggered the response.
Response Attribution
Advergaming
Product placement
AJAX (Asynchronous Java Script and XML)
3. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Pay-Per-Inclusion
Forums
Strategy games
Different forms of social media
4. Original cntent that positions the sponsoring entity as a authority
Conversion
Authority building content
Social Publishing
Benefits of engaging with your customers through online social channels
5. Careful crafting of a title that markets the content
Title linkbaiting
Genre
EPV (Earnings Per Visitor)
Pillar content
6. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Split-Run
Benefits of engaging with your customers through online social channels
Flagship content
Pay-Per-Inclusion
7. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Profiling
Opinion leader
Cross Selling
Social media
8. Refers to the process social media users undergo to categorize content according to their own folksonomy
Aggregator
Social customer relationship management (crm)
Social communities
Tagging
9. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
Cognitive bias
Core games
In-game advertising
10. Paying to acquire leads from an outside party at a set rate or amount per lead.
Authority building content
Pay-Per-Lead
Medium (or channel)
HTML (HyperText Markup Language)
11. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social networking sites
Hover/Floating Ads
Best practices to leverage social reviews and ratings
Anchor Text
12. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Outbound Link
ASP (Active Server Pages):
Title linkbaiting
Mass media
13. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Digital native
Personal media
Direct Response
Social communities
14. A means of communication
Social games
Interstitial Ads
Media
Casual games
15. Content that promises something for free
Earned media
Bases of social power
Giveaway hook
Hover/Floating Ads
16. The shortcuts our brains take when we process information
Social customer relationship management (crm)
Humor hook
Cognitive bias
Blogs
17. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Title linkbaiting
Other referral tools
Site stickiness
Paid media
18. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Online Ads/Banner Ads
Data Hygiene
Asynchronous interactions
Buying Cycle
19. Oldest venue of social media that are ineractive versions of community bulletin boards
Title linkbaiting
Exit Traffic
Forums
Reviews
20. Person who is frequently able to influence others
Opinion leader
Cognitive bias
ROS (Run of Site)
Profiling
21. Classifications that experts create
Taxonomies
Anchor Text
Different forms of social media
Social proof
22. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Conversion
Buying Cycle
Simulation games
Social Media Marketing
23. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Tags
Affinity
Mass media
Benefits of engaging with your customers through online social channels
24. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Meme
Handle squatting
Reach
Adsense
25. Attention - Interest - Desire - and Action
Impression:
Alternate reality game
AIDA
URL Tracking
26. Accumulated resources whose value flows to people as a result of their access to others
Pay-Per-Inclusion
Social capital
Casual games
Taxonomies
27. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Paid media
Bases of social power
Expandable Ads
Alternate reality game
28. Belief that when a lot of people select one option then it must be the right option
Adwords
Research hook
Social proof
Exit Traffic
29. Avg number of times someone is exposed to your message
Demographics
Dynamic Content
Frequency
AJAX (Asynchronous Java Script and XML)
30. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Social games
Expandable Ads
Adwords
Unique Visitor
31. Require a great time investment are highly immersive and demand advance skill
Aggregation
Core games
Social Media Marketing
Web 2.0
32. The hardware systems on which the game is played
Casual games
Platforms
Mass media
Anchor Text
33. The means by which files are transferred from your computer directly to your website.
Unique Visitor
RON (Run of Network)
FTP (file transfer protocol)
Online Ads/Banner Ads
34. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Social media
Social Publishing
Bases of social power
Blogs
35. Acronym representing a way to create real-time Web applications.
Pay-Per-Impression
Steps in a shopping decision
AJAX (Asynchronous Java Script and XML)
FTP (file transfer protocol)
36. Software that is routinely updated like an app
Inbound Link
Ad Tracking
Bases of social power
Perpetual beta
37. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Rich-Media
Power users
RSS (Really Simple Syndication)
Ad Tracking
38. Website measurement that records unique IP addresses as individual visitors.
Level of participation
Unique Visitor
Meme
Casual games
39. Share and promote online news
Resource hook
Social news communities
Frequency
Cost Per Thousand (CPM)
40. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Churn Rate
Synchronous interactions
Medium (or channel)
Frequency
41. Content that refutes an accepted belief
Aggregation
Wikis
Contrary hook
Click-Through-Rate (CTR)
42. Those others view as knowledgeable sources of information
Power users
Different forms of social media
Tags
Social media
43. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
Casual games
API (Application Programming Interface)
Site stickiness
44. A link that leads people to a different website from the one they are visiting.
Authority
Direct Response
Cookie
Outbound Link
45. Performative in that the player chooses an action that the game executes
Anchor Text
Action games
Adsense
Humor hook
46. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
RSS (Really Simple Syndication)
Milieu
EPV (Earnings Per Visitor)
AJAX (Asynchronous Java Script and XML)
47. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Buying Cycle
Digital Body Language
API (Application Programming Interface)
Benefits of engaging with your customers through online social channels
48. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
Level of participation
Folksonomies
Steps in a shopping decision
49. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Herding behavior
Search Engine Marketing (SEM)
Perpetual beta
Ad Tracking
50. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Landing Page
Reputation capital
Mode
Hover/Floating Ads