Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Within each medium - marketers can choose these specifically to place a message






2. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






3. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






4. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






5. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






6. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






7. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






8. A means of communication






9. Content that refutes an accepted belief






10. Avg number of times someone is exposed to your message






11. Uses software to fine tune the offer and build intimacy with the customer






12. This ad buying option places ads on several networked websites.






13. Do not require all participants to immediately respond






14. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






15. How much activity can a website handle - can it handle times of large visits






16. Share and promote online news






17. Host content but also typically feature video - photo etc. other than text






18. Content that offers a claim about something of interest






19. Games in which the players play a character role with the goal of completing a mission






20. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






21. Channels capable of two way communication on a small scale






22. Refers to situations where consumers interact with others during a shopping event






23. The exposure of a clickable ad on a website to one individual person.






24. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






25. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






26. The visual nature of the game such as science fiction - fantasy horror and retro






27. Occur in real time






28. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






29. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






30. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






31. Website measurement that records unique IP addresses as individual visitors.






32. Online word of mouth and very strong influence on consumer decision making






33. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






34. Content that promises something for free






35. The shortcuts our brains take when we process information






36. Belief that when a lot of people select one option then it must be the right option






37. Anything that involves delivering hosted services online






38. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






39. The means by which files are transferred from your computer directly to your website.






40. A link to your website from a different website.






41. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






42. Crosses the boundaries of mass and personal media






43. Ability of a site to draw repeat visits and to keep people on a site






44. The hardware systems on which the game is played






45. Websites that host regularly updated content






46. Oldest venue of social media that are ineractive versions of community bulletin boards






47. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






48. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






49. Typically educational content that readers use over time - save and share






50. Require a great time investment are highly immersive and demand advance skill