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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to attribute prospect behavior to the media that triggered the response.






2. Save your bookmarks online so they are always available wherever you have online access






3. Acronym representing a way to create real-time Web applications.






4. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






5. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






6. Accumulated resources whose value flows to people as a result of their access to others






7. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






8. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






9. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






10. Consumers are happy/ unhappy posting about you with reviews of anysort






11. The exposure of a clickable ad on a website to one individual person.






12. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






13. Change in beliefs or actions as a reaction to group pressure (real or imagined)






14. Those others view as knowledgeable sources of information






15. Information that people copy from other sources






16. May include text graphics video and sound but on a website






17. Oldest venue of social media that are ineractive versions of community bulletin boards






18. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






19. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






20. Refers to situations where consumers interact with others during a shopping event






21. The shortcuts our brains take when we process information






22. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






23. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






24. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






25. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






26. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






27. Number of people exposed to your message






28. Do not require all participants to immediately respond






29. Media channels the brand controls






30. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






31. The use of a digital brand name by someone who does not have legit claim to the name






32. Occur in real time






33. Belief that when a lot of people select one option then it must be the right option






34. Scores that people acting in the role of critics assign to something as an indicator






35. The value added for all users by each individual user






36. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






37. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






38. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






39. Sites with aid in the dissemination of content to an audience:






40. A web-based tool or desktop application that collects syndicated content.






41. Share and promote online news






42. Ads that appear between web pages (before the browser displays a new page).






43. The ability to freely interact with other people and companies; open access to venues that allow users to share content






44. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






45. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






46. Interactive social system that is available to users 24/7






47. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






48. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






49. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






50. Cost of advertising based on the number of clicks received.