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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A link that leads people to a different website from the one they are visiting.
Cost Per Thousand (CPM)
Social Commerce
Casual games
Outbound Link
2. Selling an additional category of products/solutions as a result of a customer's original purchase.
Organic Search
Handle squatting
Cross Selling
Social shopping
3. Means of communication that can reach a large number of individuals
ASP (Active Server Pages):
Mass media
Social news communities
Social games
4. Interactive social system that is available to users 24/7
Social Commerce
Web 2.0
FTP (file transfer protocol)
Medium (or channel)
5. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Adsense
Personal media
Opinion leader
Ad Tracking
6. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Blogs
Affinity
Interstitial Ads
Tags
7. The way the game world is experienced
Ad Tracking
Mode
Social Media Marketing
Mass media
8. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Split-Run
Conformity
Dynamic Content
Mode
9. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Spider
Network effect
Search Engine Optimization (SEO)
Humor hook
10. Occur in real time
EPV (Earnings Per Visitor)
Blogs
Role of social media in the consumer purchase process
Synchronous interactions
11. Oldest venue of social media that are ineractive versions of community bulletin boards
Forums
Mass media
Cookie
Flagship content
12. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Reputation capital
Product placement
Recommendations and referrals
Response Attribution
13. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Profiling
Social media
Social Media Marketing
Black Hat SEO
14. Crosses the boundaries of mass and personal media
Social media
Platforms
Click-Through-Rate (CTR)
AJAX (Asynchronous Java Script and XML)
15. Constantly wired in the network - always online
CGI (Common Gateway Interface)
Herding behavior
Digital native
Search Engine Marketing (SEM)
16. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Digital native
Cookie
Anchor Text
Wikis
17. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Marketing Qualified Lead (MQL)
Cost Per Thousand (CPM)
Folksonomies
Share tools
18. The ability to attribute prospect behavior to the media that triggered the response.
Response Attribution
Cookie
Blogs
Interstitial Ads
19. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Humor hook
Recommendations and referrals
Skyscraper
Data Hygiene
20. Host content but also typically feature video - photo etc. other than text
Media Sharing sites
Social ads
Handle squatting
Rich-Media
21. Content that refutes an accepted belief
Contrary hook
Word of mouse
Simulation games
Adsense
22. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Herding behavior
Social media
CGI (Common Gateway Interface)
In game immersive advertising
23. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Organic Search
Vehicles
Buying Cycle
Reach
24. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Search Engine Optimization (SEO)
Reputation capital
ASP (Active Server Pages):
Reach
25. The term used when people have clicked on or viewed a web page.
API (Application Programming Interface)
Media
Page View
Hover/Floating Ads
26. The use of a digital brand name by someone who does not have legit claim to the name
AJAX (Asynchronous Java Script and XML)
Opinion leader
Handle squatting
Expandable Ads
27. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
In game immersive advertising
Media Sharing sites
Media
ASP (Active Server Pages):
28. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Mode
Churn Rate
Tagging
Pay-Per-Impression
29. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Asynchronous interactions
Bases of social power
Display ads
Level of participation
30. Online word of mouth and very strong influence on consumer decision making
Word of mouse
Adsense
Digital native
Social media
31. Channels capable of two way communication on a small scale
ASP (Active Server Pages):
Personal media
Affinity
Aggregator
32. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Simulation games
Social bookmarking sites
Tagging
Stenography
33. Refers to situations where consumers interact with others during a shopping event
Social Publishing
Social shopping
Bases of social power
Social media
34. Paying to acquire leads from an outside party at a set rate or amount per lead.
Asynchronous interactions
Genre
Pay-Per-Lead
Cost Per Thousand (CPM)
35. Content that will entertain
Humor hook
Social networking sites
Pay-Per-Click
Adsense
36. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Cost Per Thousand (CPM)
Skyscraper
Paid media
Conformity
37. Avg number of times someone is exposed to your message
Interstitial Ads
Frequency
When we are more likely to conform
Direct Response
38. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Social Commerce
When we are more likely to conform
Social media
Handle squatting
39. Websites that host regularly updated content
Impression:
Genre
Blogs
Alternate reality game
40. The coding language used to create and link together documents and files on the internet.
Aggregator
Word of mouse
HTML (HyperText Markup Language)
Culture of participation
41. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Hover/Floating Ads
Social customer relationship management (crm)
Social bookmarking sites
Click-Through-Rate (CTR)
42. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Alternate reality game
Reviews
Buying Cycle
Spider
43. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Bases of social power
Social media
Impression:
Social networking sites
44. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Wikis
Giveaway hook
AIDA
Profiling
45. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Simulation games
Organic Search
Share tools
Aggregation
46. The electronic/online activity of prospects
Digital Body Language
Organic Search
Share tools
Response Attribution
47. Information that people copy from other sources
Buying Cycle
Filler content
Social networking sites
Demographics
48. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Giveaway hook
Above The Fold
AJAX (Asynchronous Java Script and XML)
Contrary hook
49. Handle: your user name in a social community
Reputation economy
Your social brand
Web 2.0
Taxonomies
50. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Authority building content
EPV (Earnings Per Visitor)
Skyscraper
Authority