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Test your basic knowledge |
Important Digital Marketing Vocab
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Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Pay-Per-Lead
Social games
In game immersive advertising
Conformity
2. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Search Engine Optimization (SEO)
Filler content
URL Tracking
Media Sharing sites
3. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
RSS (Really Simple Syndication)
Role playing games
Filler content
Reputation capital
4. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Skyscraper
Profiling
Casual games
Social Media Marketing
5. Performative in that the player chooses an action that the game executes
Social bookmarking sites
Meme
Pay-Per-Impression
Action games
6. Selling an additional category of products/solutions as a result of a customer's original purchase.
Web 2.0
Cross Selling
Aggregation
Aggregator
7. Do not require all participants to immediately respond
CGI (Common Gateway Interface)
Asynchronous interactions
Display ads
Product placement
8. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Expandable Ads
Data Hygiene
Recommendations and referrals
URL Tracking
9. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
RSS (Really Simple Syndication)
Inbound Link
When we are more likely to conform
Reputation capital
10. Acronym representing a way to create real-time Web applications.
Aggregator
Search Engine Marketing (SEM)
Inbound Link
AJAX (Asynchronous Java Script and XML)
11. Software that is routinely updated like an app
Perpetual beta
Social media
Affinity
Handle squatting
12. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Folksonomies
API (Application Programming Interface)
Power users
Advergaming
13. Those that involve expert play to organize and value variables in the game system
Strategy games
Recommendations and referrals
Landing Page
Search Engine Marketing (SEM)
14. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
RSS (Really Simple Syndication)
Social media
Pay-Per-Click
15. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Marketing Qualified Lead (MQL)
Your social brand
Ad Tracking
Social media
16. Constantly wired in the network - always online
Online Ads/Banner Ads
Digital native
Anchor Text
Authority building content
17. This ad buying option places ads on several networked websites.
Interstitial Ads
RON (Run of Network)
Site stickiness
Reach
18. Person who is frequently able to influence others
Social media
Aggregator
ASP (Active Server Pages):
Opinion leader
19. Number of people exposed to your message
Display ads
Owned media
Frequency
Reach
20. The coding language used to create and link together documents and files on the internet.
Site stickiness
Research hook
HTML (HyperText Markup Language)
FTP (file transfer protocol)
21. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Outbound Link
URL Tracking
Tags
Role of social media in the consumer purchase process
22. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Page View
URL Tracking
Churn Rate
Site stickiness
23. How much activity can a website handle - can it handle times of large visits
Social proof
Cognitive bias
Mass media
Scalability
24. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Social networking sites
Organic Search
Online Ads/Banner Ads
Contrary hook
25. Websites that host regularly updated content
Strategy games
Blogs
Cost Per Click (CPC)
Contrary hook
26. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Online Ads/Banner Ads
Stenography
Tagging
Click-Through-Rate (CTR)
27. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Hover/Floating Ads
Site stickiness
Platforms
Inbound Link
28. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Rich-Media
Contrary hook
Dynamic Content
Medium (or channel)
29. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Above The Fold
Genre
Title linkbaiting
RON (Run of Network)
30. The exposure of a clickable ad on a website to one individual person.
In game immersive advertising
Level of participation
Impression:
Social bookmarking sites
31. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Pay-Per-Click
Digital native
Giveaway hook
Adsense
32. Interactive social system that is available to users 24/7
Web 2.0
Your social brand
Social capital
Medium (or channel)
33. Careful crafting of a title that markets the content
Anchor Text
Feed
Title linkbaiting
Marketing Qualified Lead (MQL)
34. Anything that involves delivering hosted services online
Digital Body Language
Share tools
When we are more likely to conform
Cloud computing
35. Scores that people acting in the role of critics assign to something as an indicator
Giveaway hook
Ratings
Authority building content
Social bookmarking sites
36. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Owned media
Media Sharing sites
Search Engine Marketing (SEM)
Adwords
37. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
Pay-Per-Impression
Blogs
Tags
38. The means by which files are transferred from your computer directly to your website.
Platforms
FTP (file transfer protocol)
Handle squatting
Hover/Floating Ads
39. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Humor hook
Best practices to leverage social reviews and ratings
Demographics
Bases of social power
40. Problem recognition - info search - alternative eval - purchase - post purchase eval
Social communities
Split-Run
Outbound Link
Steps in a shopping decision
41. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
ROS (Run of Site)
Conversion
Role of social media in the consumer purchase process
Alternate reality game
42. Channels capable of two way communication on a small scale
Direct Response
Personal media
ROS (Run of Site)
Social Media Marketing
43. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Contrary hook
Level of participation
Ratings
Benefits of engaging with your customers through online social channels
44. Content that promises something for free
In-game advertising
Social Publishing
Paid media
Giveaway hook
45. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Word of mouse
Black Hat SEO
Direct Response
Click-Through-Rate (CTR)
46. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Filler content
Social games
Social networking sites
Social proof
47. Authority building content seminal pieces of work that shape the way people think
Cost Per Thousand (CPM)
Conformity
Meme
Flagship content
48. The process by which display ads get placed on websites.
Bases of social power
Ad Serving
URL Tracking
Different forms of social media
49. Sites with aid in the dissemination of content to an audience:
Pay-Per-Impression
Search Engine Marketing (SEM)
Marketing Qualified Lead (MQL)
Social Publishing
50. Persuades with the opinion or recommendation of an expert in the field
When we are more likely to conform
Authority
Click-Through-Rate (CTR)
Product placement