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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






2. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






3. Content that refutes an accepted belief






4. Channels capable of two way communication on a small scale






5. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






6. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






7. Accumulated resources whose value flows to people as a result of their access to others






8. Media for which you assessed monetary fees






9. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






10. Change in beliefs or actions as a reaction to group pressure (real or imagined)






11. Interactive social system that is available to users 24/7






12. A means of communication






13. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






14. Crosses the boundaries of mass and personal media






15. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






16. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






17. Person who is frequently able to influence others






18. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






19. Problem recognition - info search - alternative eval - purchase - post purchase eval






20. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






21. Constantly wired in the network - always online






22. Occurs when people follow the behaviors of others






23. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






24. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






25. Avg number of times someone is exposed to your message






26. Scores that people acting in the role of critics assign to something as an indicator






27. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






28. The visible - clickable text in a hyperlink typically used to indicate subject matter.






29. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






30. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






31. Uses software to fine tune the offer and build intimacy with the customer






32. Belief that when a lot of people select one option then it must be the right option






33. The process by which display ads get placed on websites.






34. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






35. Typically educational content that readers use over time - save and share






36. The hardware systems on which the game is played






37. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






38. This ad buying option places an ad at various places on one website.






39. Media channels the brand controls






40. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






41. Cost of advertising based on the number of clicks received.






42. Attempt to depict real world sitiuations






43. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






44. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






45. The exposure of a clickable ad on a website to one individual person.






46. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






47. Original cntent that positions the sponsoring entity as a authority






48. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






49. Sites with aid in the dissemination of content to an audience:






50. Assessments with detailed comments about the object in question