Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






2. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






3. Games in which the players play a character role with the goal of completing a mission






4. The exposure of a clickable ad on a website to one individual person.






5. The visual nature of the game such as science fiction - fantasy horror and retro






6. When an advertiser pays for their online ad based on the number of views.






7. Sites with aid in the dissemination of content to an audience:






8. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






9. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






10. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






11. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






12. Performative in that the player chooses an action that the game executes






13. Media channels the brand controls






14. Refers to situations where consumers interact with others during a shopping event






15. The RSS or Atom feeds used by news aggregators.






16. How much activity can a website handle - can it handle times of large visits






17. Problem recognition - info search - alternative eval - purchase - post purchase eval






18. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






19. Website measurement that records unique IP addresses as individual visitors.






20. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






21. Paying to acquire leads from an outside party at a set rate or amount per lead.






22. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






23. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






24. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






25. Means of communication that can reach a large number of individuals






26. Ads that appear between web pages (before the browser displays a new page).






27. Typically educational content that readers use over time - save and share






28. Interactive social system that is available to users 24/7






29. The ability to attribute prospect behavior to the media that triggered the response.






30. Handle: your user name in a social community






31. A means of communication






32. Consumers are happy/ unhappy posting about you with reviews of anysort






33. Accumulated resources whose value flows to people as a result of their access to others






34. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






35. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






36. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






37. Careful crafting of a title that markets the content






38. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






39. The ability to freely interact with other people and companies; open access to venues that allow users to share content






40. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






41. Content that will entertain






42. The term used when people have clicked on or viewed a web page.






43. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






44. Require a great time investment are highly immersive and demand advance skill






45. Constantly wired in the network - always online






46. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






47. The means by which files are transferred from your computer directly to your website.






48. The electronic/online activity of prospects






49. Change in beliefs or actions as a reaction to group pressure (real or imagined)






50. Media for which you assessed monetary fees