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Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Belief that when a lot of people select one option then it must be the right option
CGI (Common Gateway Interface)
API (Application Programming Interface)
Reach
Social proof
2. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Social networking sites
Role playing games
Reputation capital
Ratings
3. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Steps in a shopping decision
Ad Serving
Level of participation
Asynchronous interactions
4. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Social games
EPV (Earnings Per Visitor)
Tagging
Word of mouse
5. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Social proof
Stenography
Frequency
In game immersive advertising
6. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Mode
Pay-Per-Lead
Interstitial Ads
Search Engine Optimization (SEO)
7. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Level of participation
Advergaming
RSS (Really Simple Syndication)
FTP (file transfer protocol)
8. Attempt to depict real world sitiuations
Research hook
Social ads
Pillar content
Simulation games
9. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
ASP (Active Server Pages):
Conformity
Flagship content
Demographics
10. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Conformity
Reach
Social Media Marketing
Synchronous interactions
11. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Black Hat SEO
ROS (Run of Site)
Tags
FTP (file transfer protocol)
12. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Pillar content
Organic Search
Authority
AIDA
13. A link that leads people to a different website from the one they are visiting.
Cost Per Action (CPA)
Vehicles
Title linkbaiting
Outbound Link
14. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Media Sharing sites
Feed
Other referral tools
Mass media
15. Information that people copy from other sources
Social customer relationship management (crm)
ASP (Active Server Pages):
Power users
Filler content
16. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Social Commerce
Site stickiness
Exit Traffic
Affinity
17. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Cookie
Online Ads/Banner Ads
Social media
Tags
18. Consumers are happy/ unhappy posting about you with reviews of anysort
Inbound Link
Web 2.0
Search Engine Optimization (SEO)
Reputation economy
19. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
HTML (HyperText Markup Language)
Marketing Qualified Lead (MQL)
Unique Visitor
Social Commerce
20. Media channels beyond the control of the company (word of mouth)
Earned media
Your social brand
Media
Digital Body Language
21. Cost of advertising based on the number of clicks received.
Opinion leader
Cloud computing
HTML (HyperText Markup Language)
Cost Per Click (CPC)
22. Uses software to fine tune the offer and build intimacy with the customer
Digital native
Strategy games
Social customer relationship management (crm)
Cognitive bias
23. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Conversion
Core games
Pay-Per-Lead
Giveaway hook
24. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Humor hook
Spider
Other referral tools
Skyscraper
25. The process by which display ads get placed on websites.
Pillar content
Social proof
Contrary hook
Ad Serving
26. Content that offers a claim about something of interest
ASP (Active Server Pages):
Milieu
Reach
Research hook
27. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Pay-Per-Impression
Unique Visitor
Forums
28. The RSS or Atom feeds used by news aggregators.
Affinity
Feed
Handle squatting
Wikis
29. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social networking sites
Giveaway hook
Social proof
Aggregator
30. The electronic/online activity of prospects
Personal media
Advergaming
Other referral tools
Digital Body Language
31. Share and promote online news
Milieu
Feed
Social news communities
Word of mouse
32. Occurs when people follow the behaviors of others
Herding behavior
Simulation games
Social games
Pillar content
33. The term used when people have clicked on or viewed a web page.
Asynchronous interactions
Page View
Affinity
Authority
34. The interface that allows one computer system or application to communicate and exchange data with another.
Digital native
API (Application Programming Interface)
Direct Response
Click-Through-Rate (CTR)
35. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Expandable Ads
Black Hat SEO
Response Attribution
Pay-Per-Click
36. The use of a digital brand name by someone who does not have legit claim to the name
Handle squatting
Data Hygiene
Above The Fold
Meme
37. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Genre
In game immersive advertising
Filler content
38. Do not require all participants to immediately respond
Split-Run
Asynchronous interactions
Share tools
Handle squatting
39. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Dynamic Content
Power users
Split-Run
Profiling
40. The shortcuts our brains take when we process information
Social news communities
EPV (Earnings Per Visitor)
Authority
Cognitive bias
41. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
URL Tracking
In game immersive advertising
Site stickiness
Cognitive bias
42. Refers to situations where consumers interact with others during a shopping event
Mass media
Stenography
Social shopping
Asynchronous interactions
43. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Reputation economy
Social games
Social shopping
Search Engine Optimization (SEO)
44. Number of people exposed to your message
Unique Visitor
Giveaway hook
Conversion
Reach
45. Problem recognition - info search - alternative eval - purchase - post purchase eval
AIDA
Different forms of social media
Steps in a shopping decision
Genre
46. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Social networking sites
Cloud computing
Different forms of social media
In game immersive advertising
47. Host content but also typically feature video - photo etc. other than text
Cost Per Thousand (CPM)
Paid media
Media Sharing sites
Action games
48. Assessments with detailed comments about the object in question
Reviews
Wikis
Hover/Floating Ads
Affinity
49. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Dynamic Content
Role of social media in the consumer purchase process
Milieu
Social media
50. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Scalability
Folksonomies
Meme
Simulation games
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