Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






2. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






3. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






4. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






5. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






6. Persuades with the opinion or recommendation of an expert in the field






7. Oldest venue of social media that are ineractive versions of community bulletin boards






8. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






9. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






10. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






11. Media channels the brand controls






12. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






13. Performative in that the player chooses an action that the game executes






14. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






15. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






16. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






17. The exposure of a clickable ad on a website to one individual person.






18. Software that is routinely updated like an app






19. Consumers are happy/ unhappy posting about you with reviews of anysort






20. Handle: your user name in a social community






21. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






22. Games in which the players play a character role with the goal of completing a mission






23. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






24. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






25. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






26. A web-based tool or desktop application that collects syndicated content.






27. Online word of mouth and very strong influence on consumer decision making






28. Avg number of times someone is exposed to your message






29. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






30. Occur in real time






31. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






32. Attention - Interest - Desire - and Action






33. Uses software to fine tune the offer and build intimacy with the customer






34. Paying to acquire leads from an outside party at a set rate or amount per lead.






35. The degree to which the data in a database is accurate and consistent according to a data model and data type.






36. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






37. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






38. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






39. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






40. Media for which you assessed monetary fees






41. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






42. Classifications that experts create






43. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






44. Channels capable of two way communication on a small scale






45. Change in beliefs or actions as a reaction to group pressure (real or imagined)






46. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






47. May include text graphics video and sound but on a website






48. The use of a digital brand name by someone who does not have legit claim to the name






49. Original cntent that positions the sponsoring entity as a authority






50. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards