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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Social proof
Rich-Media
Organic Search
Tags
2. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Media
Social media
Ad Tracking
Black Hat SEO
3. Problem recognition - info search - alternative eval - purchase - post purchase eval
Medium (or channel)
Synchronous interactions
Steps in a shopping decision
Stenography
4. Interactive social system that is available to users 24/7
Media Sharing sites
Humor hook
Exit Traffic
Web 2.0
5. Oldest venue of social media that are ineractive versions of community bulletin boards
Cost Per Action (CPA)
Spider
Cost Per Thousand (CPM)
Forums
6. Save your bookmarks online so they are always available wherever you have online access
Synchronous interactions
Data Hygiene
When we are more likely to conform
Social bookmarking sites
7. Within each medium - marketers can choose these specifically to place a message
Profiling
Vehicles
Tagging
Action games
8. Assessments with detailed comments about the object in question
Aggregation
Meta Tag
Reviews
Your social brand
9. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Scalability
Affinity
Vehicles
Buying Cycle
10. Original cntent that positions the sponsoring entity as a authority
Authority building content
Split-Run
Response Attribution
In game immersive advertising
11. Host content but also typically feature video - photo etc. other than text
Aggregation
Digital Body Language
Media Sharing sites
Social capital
12. Selling an additional category of products/solutions as a result of a customer's original purchase.
Role playing games
Recommendations and referrals
Strategy games
Cross Selling
13. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Cost Per Click (CPC)
Adsense
Conformity
Tags
14. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
When we are more likely to conform
EPV (Earnings Per Visitor)
Personal media
Filler content
15. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Genre
Role of social media in the consumer purchase process
CGI (Common Gateway Interface)
Display ads
16. This ad buying option places an ad at various places on one website.
Unique Visitor
Recommendations and referrals
ROS (Run of Site)
Pay-Per-Impression
17. Performative in that the player chooses an action that the game executes
Cost Per Click (CPC)
Vehicles
Outbound Link
Action games
18. The ability to attribute prospect behavior to the media that triggered the response.
Response Attribution
Power users
Synchronous interactions
Adwords
19. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Tagging
Direct Response
Title linkbaiting
Pillar content
20. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Milieu
Conversion
Cookie
Cross Selling
21. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Asynchronous interactions
RSS (Really Simple Syndication)
Inbound Link
Share tools
22. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
RSS (Really Simple Syndication)
In-game advertising
Cross Selling
Strategy games
23. Online word of mouth and very strong influence on consumer decision making
Herding behavior
Word of mouse
Social games
Resource hook
24. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social ads
Above The Fold
Demographics
Social Media Marketing
25. The term used when people have clicked on or viewed a web page.
ROS (Run of Site)
Page View
Flagship content
Digital native
26. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Role of social media in the consumer purchase process
Medium (or channel)
Social Commerce
Resource hook
27. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social proof
Advergaming
Aggregator
Humor hook
28. Automated software that combs through web sites to index web pages for search engines.
Spider
Different forms of social media
Authority building content
Social news communities
29. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
Web 2.0
AJAX (Asynchronous Java Script and XML)
Conformity
30. Occurs when people follow the behaviors of others
Herding behavior
Affinity
Frequency
Folksonomies
31. Persuades with the opinion or recommendation of an expert in the field
Authority
Outbound Link
Advergaming
Reach
32. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Ratings
Level of participation
Social networking sites
Pay-Per-Click
33. Content written with the intent to be helpful to target audience
In-game advertising
Resource hook
Cookie
Folksonomies
34. Media channels the brand controls
Owned media
Impression:
Level of participation
Affinity
35. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Above The Fold
Landing Page
Direct Response
Response Attribution
36. Careful crafting of a title that markets the content
Taxonomies
Display ads
Title linkbaiting
Social bookmarking sites
37. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Online Ads/Banner Ads
Pay-Per-Click
Level of participation
Personal media
38. Classifications that experts create
Taxonomies
Social Publishing
Media Sharing sites
Perpetual beta
39. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Anchor Text
Search Engine Marketing (SEM)
Ad Tracking
Social Publishing
40. Google's pay-per-click advertiser program.
Inbound Link
Power users
Filler content
Adwords
41. Ads that appear between web pages (before the browser displays a new page).
Interstitial Ads
Page View
RSS (Really Simple Syndication)
Advergaming
42. Content that refutes an accepted belief
Contrary hook
Giveaway hook
Spider
Social media
43. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Recommendations and referrals
Social Commerce
RSS (Really Simple Syndication)
Buying Cycle
44. Constantly wired in the network - always online
Giveaway hook
Social news communities
Digital native
Exit Traffic
45. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Role of social media in the consumer purchase process
Medium (or channel)
Paid media
Demographics
46. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
Reputation capital
Cost Per Action (CPA)
Pay-Per-Impression
47. May include text graphics video and sound but on a website
RON (Run of Network)
Tags
Display ads
Media Sharing sites
48. Share and promote online news
Earned media
Alternate reality game
Social news communities
Feed
49. Information that people copy from other sources
Benefits of engaging with your customers through online social channels
Social news communities
Filler content
Folksonomies
50. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Marketing Qualified Lead (MQL)
Online Ads/Banner Ads
Asynchronous interactions
Authority