Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Scores that people acting in the role of critics assign to something as an indicator






2. Those others view as knowledgeable sources of information






3. Ability of a site to draw repeat visits and to keep people on a site






4. Means of communication that can reach a large number of individuals






5. A link to your website from a different website.






6. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






7. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






8. Software that is routinely updated like an app






9. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






10. Placement of a branded item in an entertainment property such as a television program - movie - or game.






11. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






12. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






13. Content that offers a claim about something of interest






14. A link that leads people to a different website from the one they are visiting.






15. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






16. Attention - Interest - Desire - and Action






17. Content that will entertain






18. Content written with the intent to be helpful to target audience






19. Media channels the brand controls






20. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






21. Belief that when a lot of people select one option then it must be the right option






22. Save your bookmarks online so they are always available wherever you have online access






23. The visual nature of the game such as science fiction - fantasy horror and retro






24. Constantly wired in the network - always online






25. Occurs when people follow the behaviors of others






26. Paying to acquire leads from an outside party at a set rate or amount per lead.






27. Method of game play:






28. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






29. The visible - clickable text in a hyperlink typically used to indicate subject matter.






30. Assessments with detailed comments about the object in question






31. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






32. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






33. Number of people exposed to your message






34. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






35. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






36. Accumulated resources whose value flows to people as a result of their access to others






37. The interface that allows one computer system or application to communicate and exchange data with another.






38. The ability to attribute prospect behavior to the media that triggered the response.






39. Host content but also typically feature video - photo etc. other than text






40. When an advertiser pays for their online ad based on the number of views.






41. Within each medium - marketers can choose these specifically to place a message






42. Selling an additional category of products/solutions as a result of a customer's original purchase.






43. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






44. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






45. Oldest venue of social media that are ineractive versions of community bulletin boards






46. Require a great time investment are highly immersive and demand advance skill






47. Original cntent that positions the sponsoring entity as a authority






48. Do not require all participants to immediately respond






49. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






50. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






Can you answer 50 questions in 15 minutes?



Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests