Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






2. Sets of labels (tags) individuals choose in a way that makes sense to them






3. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






4. Authority building content seminal pieces of work that shape the way people think






5. The means by which files are transferred from your computer directly to your website.






6. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






7. Placement of a branded item in an entertainment property such as a television program - movie - or game.






8. Save your bookmarks online so they are always available wherever you have online access






9. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






10. Media channels beyond the control of the company (word of mouth)






11. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






12. Persuades with the opinion or recommendation of an expert in the field






13. Paying to acquire leads from an outside party at a set rate or amount per lead.






14. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






15. Method of game play:






16. Require a great time investment are highly immersive and demand advance skill






17. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






18. May include text graphics video and sound but on a website






19. Website measurement that records unique IP addresses as individual visitors.






20. The hardware systems on which the game is played






21. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






22. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






23. Ability of a site to draw repeat visits and to keep people on a site






24. The exposure of a clickable ad on a website to one individual person.






25. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






26. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






27. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






28. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






29. Media channels the brand controls






30. Attention - Interest - Desire - and Action






31. Handle: your user name in a social community






32. When an advertiser pays for their online ad based on the number of views.






33. Scores that people acting in the role of critics assign to something as an indicator






34. Constantly wired in the network - always online






35. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






36. Interactive social system that is available to users 24/7






37. The visual nature of the game such as science fiction - fantasy horror and retro






38. Assessments with detailed comments about the object in question






39. Anything that involves delivering hosted services online






40. Content that promises something for free






41. This ad buying option places ads on several networked websites.






42. This ad buying option places an ad at various places on one website.






43. The degree to which the data in a database is accurate and consistent according to a data model and data type.






44. Websites that host regularly updated content






45. Do not require all participants to immediately respond






46. Problem recognition - info search - alternative eval - purchase - post purchase eval






47. Content that will entertain






48. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






49. Those that involve expert play to organize and value variables in the game system






50. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation