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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attention - Interest - Desire - and Action
Buying Cycle
Cloud computing
AIDA
Online Ads/Banner Ads
2. Save your bookmarks online so they are always available wherever you have online access
Media
Social bookmarking sites
Pay-Per-Lead
Opinion leader
3. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Page View
Recommendations and referrals
Profiling
Pillar content
4. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Alternate reality game
Network effect
Social capital
Mode
5. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Reputation economy
RSS (Really Simple Syndication)
Data Hygiene
Benefits of engaging with your customers through online social channels
6. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Display ads
Social media
Share tools
Ratings
7. Constantly wired in the network - always online
Word of mouse
Action games
Digital native
Aggregator
8. A web-based tool or desktop application that collects syndicated content.
Humor hook
Expandable Ads
Aggregator
Synchronous interactions
9. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Ad Serving
Display ads
Impression:
Social networking sites
10. Automated software that combs through web sites to index web pages for search engines.
Spider
Response Attribution
Display ads
URL Tracking
11. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Meme
Social media
Role playing games
Blogs
12. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Blogs
Paid media
Pay-Per-Inclusion
Anchor Text
13. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Spider
Wikis
Marketing Qualified Lead (MQL)
Conversion
14. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Bases of social power
Wikis
Role of social media in the consumer purchase process
Authority
15. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Skyscraper
Social customer relationship management (crm)
ASP (Active Server Pages):
Casual games
16. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Giveaway hook
In game immersive advertising
Simulation games
Core games
17. Software that is routinely updated like an app
Perpetual beta
AJAX (Asynchronous Java Script and XML)
Contrary hook
Recommendations and referrals
18. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Social customer relationship management (crm)
RSS (Really Simple Syndication)
Bases of social power
FTP (file transfer protocol)
19. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Humor hook
FTP (file transfer protocol)
Tags
Casual games
20. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Social news communities
Other referral tools
Above The Fold
Social customer relationship management (crm)
21. Careful crafting of a title that markets the content
Click-Through-Rate (CTR)
Social media
RON (Run of Network)
Title linkbaiting
22. Assessments with detailed comments about the object in question
Reviews
Your social brand
Expandable Ads
Pay-Per-Impression
23. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Reach
Conformity
Bases of social power
24. A means of communication
Personal media
Platforms
Media
Pay-Per-Click
25. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Meta Tag
Best practices to leverage social reviews and ratings
Display ads
Recommendations and referrals
26. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Casual games
Product placement
Title linkbaiting
Exit Traffic
27. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Recommendations and referrals
Share tools
Skyscraper
Cross Selling
28. Scores that people acting in the role of critics assign to something as an indicator
Tags
Flagship content
Ratings
Profiling
29. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Perpetual beta
In game immersive advertising
Rich-Media
Ad Tracking
30. The value added for all users by each individual user
Direct Response
Vehicles
Recommendations and referrals
Network effect
31. Media channels the brand controls
Digital native
Affinity
Owned media
Social Commerce
32. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Social communities
Web 2.0
Cookie
Meta Tag
33. May include text graphics video and sound but on a website
Advergaming
Cost Per Action (CPA)
Display ads
Social media
34. This ad buying option places ads on several networked websites.
Contrary hook
AIDA
RON (Run of Network)
FTP (file transfer protocol)
35. Handle: your user name in a social community
Social proof
Your social brand
Paid media
Power users
36. The exposure of a clickable ad on a website to one individual person.
Rich-Media
Synchronous interactions
Impression:
API (Application Programming Interface)
37. Typically educational content that readers use over time - save and share
Folksonomies
Power users
Adwords
Pillar content
38. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Stenography
Your social brand
Dynamic Content
Culture of participation
39. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Social networking sites
Advergaming
Feed
Social Publishing
40. The RSS or Atom feeds used by news aggregators.
Feed
Core games
Social networking sites
Benefits of engaging with your customers through online social channels
41. Refers to situations where consumers interact with others during a shopping event
Anchor Text
Social news communities
Social shopping
Cross Selling
42. Host content but also typically feature video - photo etc. other than text
Media Sharing sites
Mode
Medium (or channel)
Research hook
43. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Folksonomies
Media Sharing sites
Social Media Marketing
Pay-Per-Inclusion
44. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Media Sharing sites
When we are more likely to conform
Mode
Casual games
45. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
API (Application Programming Interface)
ROS (Run of Site)
Buying Cycle
Medium (or channel)
46. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Click-Through-Rate (CTR)
Recommendations and referrals
Word of mouse
API (Application Programming Interface)
47. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Power users
Best practices to leverage social reviews and ratings
Exit Traffic
Aggregation
48. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social games
Social ads
Asynchronous interactions
Social customer relationship management (crm)
49. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Tagging
Direct Response
Hover/Floating Ads
Cost Per Thousand (CPM)
50. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
Social games
Ratings
Digital Body Language