Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Host content but also typically feature video - photo etc. other than text






2. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






3. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






4. A link that leads people to a different website from the one they are visiting.






5. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






6. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






7. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






8. Sets of labels (tags) individuals choose in a way that makes sense to them






9. The means by which files are transferred from your computer directly to your website.






10. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






11. Ads that appear between web pages (before the browser displays a new page).






12. Means of communication that can reach a large number of individuals






13. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






14. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






15. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






16. Occurs when people follow the behaviors of others






17. The value added for all users by each individual user






18. Method of game play:






19. Oldest venue of social media that are ineractive versions of community bulletin boards






20. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






21. Avg number of times someone is exposed to your message






22. Content that offers a claim about something of interest






23. A link to your website from a different website.






24. Handle: your user name in a social community






25. Ability of a site to draw repeat visits and to keep people on a site






26. Website measurement that records unique IP addresses as individual visitors.






27. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






28. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






29. The hardware systems on which the game is played






30. Selling an additional category of products/solutions as a result of a customer's original purchase.






31. Do not require all participants to immediately respond






32. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






33. The RSS or Atom feeds used by news aggregators.






34. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






35. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






36. Media for which you assessed monetary fees






37. Channels capable of two way communication on a small scale






38. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






39. Assessments with detailed comments about the object in question






40. Information that people copy from other sources






41. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






42. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






43. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






44. The process by which display ads get placed on websites.






45. Online word of mouth and very strong influence on consumer decision making






46. Classifications that experts create






47. When an advertiser pays for their online ad based on the number of views.






48. The way the game world is experienced






49. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






50. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.