Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A link that leads people to a different website from the one they are visiting.






2. Anything that involves delivering hosted services online






3. A link to your website from a different website.






4. Number of people exposed to your message






5. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






6. Oldest venue of social media that are ineractive versions of community bulletin boards






7. Those others view as knowledgeable sources of information






8. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






9. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






10. Paying to acquire leads from an outside party at a set rate or amount per lead.






11. Within each medium - marketers can choose these specifically to place a message






12. Those that involve expert play to organize and value variables in the game system






13. Scores that people acting in the role of critics assign to something as an indicator






14. Save your bookmarks online so they are always available wherever you have online access






15. Change in beliefs or actions as a reaction to group pressure (real or imagined)






16. Accumulated resources whose value flows to people as a result of their access to others






17. Assessments with detailed comments about the object in question






18. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






19. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






20. The means by which files are transferred from your computer directly to your website.






21. Content that offers a claim about something of interest






22. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






23. Refers to the process social media users undergo to categorize content according to their own folksonomy






24. This ad buying option places ads on several networked websites.






25. Person who is frequently able to influence others






26. Persuades with the opinion or recommendation of an expert in the field






27. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






28. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






29. Constantly wired in the network - always online






30. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






31. Cost of advertising based on the number of clicks received.






32. Google's pay-per-click advertiser program.






33. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






34. The shortcuts our brains take when we process information






35. How much activity can a website handle - can it handle times of large visits






36. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






37. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






38. The hardware systems on which the game is played






39. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






40. A web-based tool or desktop application that collects syndicated content.






41. Selling an additional category of products/solutions as a result of a customer's original purchase.






42. The visible - clickable text in a hyperlink typically used to indicate subject matter.






43. Attention - Interest - Desire - and Action






44. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






45. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






46. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






47. The way the game world is experienced






48. The RSS or Atom feeds used by news aggregators.






49. Handle: your user name in a social community






50. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l