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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Websites that host regularly updated content






2. The ability to freely interact with other people and companies; open access to venues that allow users to share content






3. Those others view as knowledgeable sources of information






4. Belief that when a lot of people select one option then it must be the right option






5. Paying to acquire leads from an outside party at a set rate or amount per lead.






6. May include text graphics video and sound but on a website






7. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






8. Refers to situations where consumers interact with others during a shopping event






9. Attempt to depict real world sitiuations






10. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






11. The hardware systems on which the game is played






12. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






13. Share and promote online news






14. The value added for all users by each individual user






15. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






16. Avg number of times someone is exposed to your message






17. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






18. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






19. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






20. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






21. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






22. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






23. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






24. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






25. Careful crafting of a title that markets the content






26. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






27. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






28. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






29. Assessments with detailed comments about the object in question






30. Software that is routinely updated like an app






31. Number of people exposed to your message






32. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






33. The electronic/online activity of prospects






34. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






35. Crosses the boundaries of mass and personal media






36. Sets of labels (tags) individuals choose in a way that makes sense to them






37. Consumers are happy/ unhappy posting about you with reviews of anysort






38. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






39. Change in beliefs or actions as a reaction to group pressure (real or imagined)






40. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






41. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






42. Content that promises something for free






43. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






44. Persuades with the opinion or recommendation of an expert in the field






45. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






46. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






47. Content that refutes an accepted belief






48. Handle: your user name in a social community






49. Games in which the players play a character role with the goal of completing a mission






50. The use of a digital brand name by someone who does not have legit claim to the name