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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






2. Avg number of times someone is exposed to your message






3. The ability to freely interact with other people and companies; open access to venues that allow users to share content






4. Google's pay-per-click advertiser program.






5. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






6. Change in beliefs or actions as a reaction to group pressure (real or imagined)






7. Ads that appear between web pages (before the browser displays a new page).






8. The RSS or Atom feeds used by news aggregators.






9. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






10. Games in which the players play a character role with the goal of completing a mission






11. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






12. Placement of a branded item in an entertainment property such as a television program - movie - or game.






13. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






14. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






15. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






16. Content that refutes an accepted belief






17. The process by which display ads get placed on websites.






18. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






19. Assessments with detailed comments about the object in question






20. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






21. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






22. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






23. The exposure of a clickable ad on a website to one individual person.






24. Cost of advertising based on the number of clicks received.






25. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






26. Media channels the brand controls






27. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






28. The degree to which the data in a database is accurate and consistent according to a data model and data type.






29. Classifications that experts create






30. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






31. Information that people copy from other sources






32. Oldest venue of social media that are ineractive versions of community bulletin boards






33. Content written with the intent to be helpful to target audience






34. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






35. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






36. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






37. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






38. Performative in that the player chooses an action that the game executes






39. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






40. The electronic/online activity of prospects






41. Share and promote online news






42. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






43. The means by which files are transferred from your computer directly to your website.






44. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






45. Person who is frequently able to influence others






46. A link to your website from a different website.






47. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






48. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






49. Media for which you assessed monetary fees






50. Acronym representing a way to create real-time Web applications.