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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content written with the intent to be helpful to target audience






2. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






3. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






4. May include text graphics video and sound but on a website






5. Careful crafting of a title that markets the content






6. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






7. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






8. Typically educational content that readers use over time - save and share






9. Share and promote online news






10. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






11. The coding language used to create and link together documents and files on the internet.






12. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






13. Performative in that the player chooses an action that the game executes






14. Avg number of times someone is exposed to your message






15. The degree to which the data in a database is accurate and consistent according to a data model and data type.






16. How much activity can a website handle - can it handle times of large visits






17. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






18. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






19. Automated software that combs through web sites to index web pages for search engines.






20. Oldest venue of social media that are ineractive versions of community bulletin boards






21. Software that is routinely updated like an app






22. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






23. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






24. The ability to freely interact with other people and companies; open access to venues that allow users to share content






25. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






26. The shortcuts our brains take when we process information






27. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






28. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






29. Placement of a branded item in an entertainment property such as a television program - movie - or game.






30. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






31. Ads that appear between web pages (before the browser displays a new page).






32. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






33. The ability to attribute prospect behavior to the media that triggered the response.






34. Within each medium - marketers can choose these specifically to place a message






35. Paying to acquire leads from an outside party at a set rate or amount per lead.






36. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






37. When an advertiser pays for their online ad based on the number of views.






38. The means by which files are transferred from your computer directly to your website.






39. Person who is frequently able to influence others






40. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






41. A web-based tool or desktop application that collects syndicated content.






42. Attempt to depict real world sitiuations






43. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






44. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






45. Acronym representing a way to create real-time Web applications.






46. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






47. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






48. Refers to the process social media users undergo to categorize content according to their own folksonomy






49. Change in beliefs or actions as a reaction to group pressure (real or imagined)






50. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).