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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Owned media
Media
Different forms of social media
Folksonomies
2. Constantly wired in the network - always online
Digital native
Click-Through-Rate (CTR)
Power users
Research hook
3. The use of a digital brand name by someone who does not have legit claim to the name
Taxonomies
Handle squatting
Alternate reality game
Buying Cycle
4. Belief that when a lot of people select one option then it must be the right option
Affinity
HTML (HyperText Markup Language)
Social proof
Social games
5. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Social shopping
RSS (Really Simple Syndication)
Aggregation
Ad Tracking
6. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Skyscraper
Medium (or channel)
Perpetual beta
Anchor Text
7. The coding language used to create and link together documents and files on the internet.
HTML (HyperText Markup Language)
Culture of participation
Cross Selling
Benefits of engaging with your customers through online social channels
8. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Media
Organic Search
Interstitial Ads
Click-Through-Rate (CTR)
9. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Social proof
Alternate reality game
Recommendations and referrals
Ad Tracking
10. Within each medium - marketers can choose these specifically to place a message
Vehicles
Mode
Role of social media in the consumer purchase process
Asynchronous interactions
11. Those others view as knowledgeable sources of information
Social shopping
Power users
Folksonomies
Owned media
12. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Medium (or channel)
Social games
Social shopping
Network effect
13. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Social proof
Marketing Qualified Lead (MQL)
Ratings
Social bookmarking sites
14. Accumulated resources whose value flows to people as a result of their access to others
Pay-Per-Click
Anchor Text
Page View
Social capital
15. The term used when people have clicked on or viewed a web page.
Handle squatting
Pay-Per-Lead
Page View
Cookie
16. Oldest venue of social media that are ineractive versions of community bulletin boards
Aggregator
Steps in a shopping decision
Buying Cycle
Forums
17. When an advertiser pays for their online ad based on the number of views.
Cross Selling
Pay-Per-Impression
Conformity
Social proof
18. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social networking sites
Demographics
Share tools
Meme
19. Require a great time investment are highly immersive and demand advance skill
Social ads
Core games
Power users
Spider
20. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Demographics
Frequency
Display ads
ASP (Active Server Pages):
21. Google's pay-per-click advertiser program.
Reputation capital
Marketing Qualified Lead (MQL)
ASP (Active Server Pages):
Adwords
22. Attention - Interest - Desire - and Action
Herding behavior
Skyscraper
Dynamic Content
AIDA
23. Information that people copy from other sources
Handle squatting
Wikis
Filler content
Reviews
24. The hardware systems on which the game is played
Social games
Platforms
Marketing Qualified Lead (MQL)
Simulation games
25. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Expandable Ads
Filler content
Conversion
Synchronous interactions
26. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Role playing games
Social news communities
Cost Per Action (CPA)
Medium (or channel)
27. Content that offers a claim about something of interest
Direct Response
Cost Per Action (CPA)
Impression:
Research hook
28. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Network effect
Buying Cycle
In game immersive advertising
Wikis
29. Scores that people acting in the role of critics assign to something as an indicator
Ratings
Spider
Your social brand
Recommendations and referrals
30. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Role of social media in the consumer purchase process
Cookie
Hover/Floating Ads
Tagging
31. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Strategy games
Response Attribution
Cloud computing
Recommendations and referrals
32. Cost of advertising based on the number of clicks received.
Mode
In-game advertising
Cost Per Click (CPC)
Action games
33. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Owned media
Above The Fold
AJAX (Asynchronous Java Script and XML)
Pillar content
34. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Steps in a shopping decision
Split-Run
In-game advertising
Affinity
35. Persuades with the opinion or recommendation of an expert in the field
Feed
Authority
Taxonomies
Buying Cycle
36. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Cost Per Thousand (CPM)
Mode
Buying Cycle
Impression:
37. Ability of a site to draw repeat visits and to keep people on a site
ROS (Run of Site)
Reputation capital
Data Hygiene
Site stickiness
38. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Click-Through-Rate (CTR)
ASP (Active Server Pages):
Social bookmarking sites
API (Application Programming Interface)
39. A means of communication
Adsense
Media
Mode
AJAX (Asynchronous Java Script and XML)
40. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Landing Page
Aggregation
Demographics
Handle squatting
41. Avg number of times someone is exposed to your message
Frequency
Aggregator
Buying Cycle
Digital native
42. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
In game immersive advertising
Reputation economy
Research hook
Social proof
43. Share and promote online news
Aggregator
Organic Search
Social news communities
In-game advertising
44. Refers to the process social media users undergo to categorize content according to their own folksonomy
Tagging
Black Hat SEO
Flagship content
Mode
45. A link that leads people to a different website from the one they are visiting.
Mass media
Outbound Link
Social Publishing
AJAX (Asynchronous Java Script and XML)
46. The way the game world is experienced
Outbound Link
HTML (HyperText Markup Language)
Authority building content
Mode
47. Performative in that the player chooses an action that the game executes
Social proof
Action games
Advergaming
Skyscraper
48. May include text graphics video and sound but on a website
Advergaming
AIDA
Display ads
Social ads
49. The RSS or Atom feeds used by news aggregators.
Role of social media in the consumer purchase process
Feed
Perpetual beta
Meme
50. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Hover/Floating Ads
Profiling
Online Ads/Banner Ads
Advergaming