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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sites with aid in the dissemination of content to an audience:






2. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






3. The value added for all users by each individual user






4. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






5. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






6. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






7. Media for which you assessed monetary fees






8. Means of communication that can reach a large number of individuals






9. The term used when people have clicked on or viewed a web page.






10. Uses software to fine tune the offer and build intimacy with the customer






11. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






12. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






13. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






14. Host content but also typically feature video - photo etc. other than text






15. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






16. Website measurement that records unique IP addresses as individual visitors.






17. The process by which display ads get placed on websites.






18. The visible - clickable text in a hyperlink typically used to indicate subject matter.






19. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






20. May include text graphics video and sound but on a website






21. Careful crafting of a title that markets the content






22. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






23. The ability to attribute prospect behavior to the media that triggered the response.






24. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






25. Change in beliefs or actions as a reaction to group pressure (real or imagined)






26. Media channels the brand controls






27. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






28. Save your bookmarks online so they are always available wherever you have online access






29. Require a great time investment are highly immersive and demand advance skill






30. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






31. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






32. Attention - Interest - Desire - and Action






33. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






34. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






35. Content that offers a claim about something of interest






36. The means by which files are transferred from your computer directly to your website.






37. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






38. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






39. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






40. Automated software that combs through web sites to index web pages for search engines.






41. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






42. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






43. A link to your website from a different website.






44. The coding language used to create and link together documents and files on the internet.






45. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






46. Cost of advertising based on the number of clicks received.






47. Crosses the boundaries of mass and personal media






48. Games in which the players play a character role with the goal of completing a mission






49. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






50. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l