Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






2. Ability of a site to draw repeat visits and to keep people on a site






3. Problem recognition - info search - alternative eval - purchase - post purchase eval






4. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






5. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






6. A link to your website from a different website.






7. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






8. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






9. How much activity can a website handle - can it handle times of large visits






10. The interface that allows one computer system or application to communicate and exchange data with another.






11. Selling an additional category of products/solutions as a result of a customer's original purchase.






12. Belief that when a lot of people select one option then it must be the right option






13. The value added for all users by each individual user






14. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






15. Persuades with the opinion or recommendation of an expert in the field






16. The visible - clickable text in a hyperlink typically used to indicate subject matter.






17. The RSS or Atom feeds used by news aggregators.






18. Number of people exposed to your message






19. Uses software to fine tune the offer and build intimacy with the customer






20. Handle: your user name in a social community






21. This ad buying option places ads on several networked websites.






22. Acronym representing a way to create real-time Web applications.






23. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






24. Performative in that the player chooses an action that the game executes






25. Authority building content seminal pieces of work that shape the way people think






26. Automated software that combs through web sites to index web pages for search engines.






27. Information that people copy from other sources






28. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






29. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






30. Content that offers a claim about something of interest






31. Classifications that experts create






32. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






33. The exposure of a clickable ad on a website to one individual person.






34. The ability to freely interact with other people and companies; open access to venues that allow users to share content






35. Scores that people acting in the role of critics assign to something as an indicator






36. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






37. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






38. Anything that involves delivering hosted services online






39. Software that is routinely updated like an app






40. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






41. Interactive social system that is available to users 24/7






42. Those that involve expert play to organize and value variables in the game system






43. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






44. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






45. Websites that host regularly updated content






46. Paying to acquire leads from an outside party at a set rate or amount per lead.






47. Website measurement that records unique IP addresses as individual visitors.






48. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






49. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






50. Require a great time investment are highly immersive and demand advance skill