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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Share and promote online news






2. Assessments with detailed comments about the object in question






3. Handle: your user name in a social community






4. Software that is routinely updated like an app






5. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






6. The value added for all users by each individual user






7. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






8. Accumulated resources whose value flows to people as a result of their access to others






9. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






10. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






11. Original cntent that positions the sponsoring entity as a authority






12. Careful crafting of a title that markets the content






13. Do not require all participants to immediately respond






14. Refers to the process social media users undergo to categorize content according to their own folksonomy






15. The hardware systems on which the game is played






16. Problem recognition - info search - alternative eval - purchase - post purchase eval






17. Constantly wired in the network - always online






18. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






19. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






20. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






21. A link that leads people to a different website from the one they are visiting.






22. May include text graphics video and sound but on a website






23. Paying to acquire leads from an outside party at a set rate or amount per lead.






24. Sets of labels (tags) individuals choose in a way that makes sense to them






25. The ability to freely interact with other people and companies; open access to venues that allow users to share content






26. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






27. Persuades with the opinion or recommendation of an expert in the field






28. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






29. Attempt to depict real world sitiuations






30. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






31. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






32. Authority building content seminal pieces of work that shape the way people think






33. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






34. Content that offers a claim about something of interest






35. Within each medium - marketers can choose these specifically to place a message






36. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






37. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






38. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






39. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






40. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






41. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






42. The exposure of a clickable ad on a website to one individual person.






43. This ad buying option places an ad at various places on one website.






44. The visible - clickable text in a hyperlink typically used to indicate subject matter.






45. Crosses the boundaries of mass and personal media






46. Method of game play:






47. Games in which the players play a character role with the goal of completing a mission






48. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






49. Anything that involves delivering hosted services online






50. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts







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