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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sites with aid in the dissemination of content to an audience:






2. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






3. Online word of mouth and very strong influence on consumer decision making






4. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






5. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






6. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






7. Host content but also typically feature video - photo etc. other than text






8. A link to your website from a different website.






9. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






10. Change in beliefs or actions as a reaction to group pressure (real or imagined)






11. Scores that people acting in the role of critics assign to something as an indicator






12. Method of game play:






13. Website measurement that records unique IP addresses as individual visitors.






14. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






15. Acronym representing a way to create real-time Web applications.






16. Constantly wired in the network - always online






17. The RSS or Atom feeds used by news aggregators.






18. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






19. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






20. Cost of advertising based on the number of clicks received.






21. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






22. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






23. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






24. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






25. Interactive social system that is available to users 24/7






26. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






27. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






28. The exposure of a clickable ad on a website to one individual person.






29. Belief that when a lot of people select one option then it must be the right option






30. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






31. Paying to acquire leads from an outside party at a set rate or amount per lead.






32. Selling an additional category of products/solutions as a result of a customer's original purchase.






33. The term used when people have clicked on or viewed a web page.






34. Ability of a site to draw repeat visits and to keep people on a site






35. Typically educational content that readers use over time - save and share






36. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






37. Channels capable of two way communication on a small scale






38. Attention - Interest - Desire - and Action






39. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






40. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






41. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






42. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






43. A means of communication






44. Those that involve expert play to organize and value variables in the game system






45. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






46. The electronic/online activity of prospects






47. The ability to attribute prospect behavior to the media that triggered the response.






48. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






49. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






50. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.