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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






2. Content that promises something for free






3. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






4. Constantly wired in the network - always online






5. Crosses the boundaries of mass and personal media






6. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






7. Media channels beyond the control of the company (word of mouth)






8. Performative in that the player chooses an action that the game executes






9. Method of game play:






10. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






11. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






12. The value added for all users by each individual user






13. The means by which files are transferred from your computer directly to your website.






14. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






15. May include text graphics video and sound but on a website






16. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






17. Media for which you assessed monetary fees






18. Ads that appear between web pages (before the browser displays a new page).






19. Belief that when a lot of people select one option then it must be the right option






20. This ad buying option places an ad at various places on one website.






21. Selling an additional category of products/solutions as a result of a customer's original purchase.






22. Original cntent that positions the sponsoring entity as a authority






23. Anything that involves delivering hosted services online






24. Uses software to fine tune the offer and build intimacy with the customer






25. Sets of labels (tags) individuals choose in a way that makes sense to them






26. How much activity can a website handle - can it handle times of large visits






27. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






28. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






29. Content that refutes an accepted belief






30. Online word of mouth and very strong influence on consumer decision making






31. The shortcuts our brains take when we process information






32. The degree to which the data in a database is accurate and consistent according to a data model and data type.






33. The way the game world is experienced






34. Host content but also typically feature video - photo etc. other than text






35. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






36. The process by which display ads get placed on websites.






37. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






38. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






39. Number of people exposed to your message






40. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






41. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






42. Attempt to depict real world sitiuations






43. Change in beliefs or actions as a reaction to group pressure (real or imagined)






44. Software that is routinely updated like an app






45. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






46. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






47. Person who is frequently able to influence others






48. Refers to the process social media users undergo to categorize content according to their own folksonomy






49. Content written with the intent to be helpful to target audience






50. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource