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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Crosses the boundaries of mass and personal media






2. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






3. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






4. Information that people copy from other sources






5. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






6. Change in beliefs or actions as a reaction to group pressure (real or imagined)






7. Problem recognition - info search - alternative eval - purchase - post purchase eval






8. Uses software to fine tune the offer and build intimacy with the customer






9. Attention - Interest - Desire - and Action






10. The way the game world is experienced






11. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






12. The ability to freely interact with other people and companies; open access to venues that allow users to share content






13. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






14. Require a great time investment are highly immersive and demand advance skill






15. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






16. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






17. Content that offers a claim about something of interest






18. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






19. The visible - clickable text in a hyperlink typically used to indicate subject matter.






20. Constantly wired in the network - always online






21. The electronic/online activity of prospects






22. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






23. Selling an additional category of products/solutions as a result of a customer's original purchase.






24. The degree to which the data in a database is accurate and consistent according to a data model and data type.






25. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






26. Media channels beyond the control of the company (word of mouth)






27. Ability of a site to draw repeat visits and to keep people on a site






28. Those that involve expert play to organize and value variables in the game system






29. May include text graphics video and sound but on a website






30. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






31. Save your bookmarks online so they are always available wherever you have online access






32. Websites that host regularly updated content






33. Online word of mouth and very strong influence on consumer decision making






34. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






35. Method of game play:






36. Media for which you assessed monetary fees






37. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






38. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






39. Automated software that combs through web sites to index web pages for search engines.






40. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






41. The hardware systems on which the game is played






42. Software that is routinely updated like an app






43. The process by which display ads get placed on websites.






44. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






45. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






46. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






47. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






48. Those others view as knowledgeable sources of information






49. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






50. Number of people exposed to your message