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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Acronym representing a way to create real-time Web applications.






2. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






3. Sets of labels (tags) individuals choose in a way that makes sense to them






4. Require a great time investment are highly immersive and demand advance skill






5. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






6. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






7. Within each medium - marketers can choose these specifically to place a message






8. The RSS or Atom feeds used by news aggregators.






9. Content written with the intent to be helpful to target audience






10. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






11. Information that people copy from other sources






12. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






13. Ability of a site to draw repeat visits and to keep people on a site






14. Paying to acquire leads from an outside party at a set rate or amount per lead.






15. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






16. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






17. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






18. Attempt to depict real world sitiuations






19. Consumers are happy/ unhappy posting about you with reviews of anysort






20. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






21. Occurs when people follow the behaviors of others






22. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






23. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






24. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






25. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






26. Cost of advertising based on the number of clicks received.






27. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






28. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






29. Typically educational content that readers use over time - save and share






30. This ad buying option places an ad at various places on one website.






31. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






32. The value added for all users by each individual user






33. The use of a digital brand name by someone who does not have legit claim to the name






34. Games in which the players play a character role with the goal of completing a mission






35. The shortcuts our brains take when we process information






36. Interactive social system that is available to users 24/7






37. The way the game world is experienced






38. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






39. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






40. Refers to the process social media users undergo to categorize content according to their own folksonomy






41. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






42. The visual nature of the game such as science fiction - fantasy horror and retro






43. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






44. Careful crafting of a title that markets the content






45. The process by which display ads get placed on websites.






46. Classifications that experts create






47. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






48. Share and promote online news






49. Occur in real time






50. The exposure of a clickable ad on a website to one individual person.







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