Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






2. The way the game world is experienced






3. The value added for all users by each individual user






4. A link that leads people to a different website from the one they are visiting.






5. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






6. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






7. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






8. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






9. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






10. The means by which files are transferred from your computer directly to your website.






11. Content that offers a claim about something of interest






12. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






13. Sets of labels (tags) individuals choose in a way that makes sense to them






14. Website measurement that records unique IP addresses as individual visitors.






15. Authority building content seminal pieces of work that shape the way people think






16. Content that promises something for free






17. Number of people exposed to your message






18. The hardware systems on which the game is played






19. Ads that appear between web pages (before the browser displays a new page).






20. Host content but also typically feature video - photo etc. other than text






21. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






22. Original cntent that positions the sponsoring entity as a authority






23. The shortcuts our brains take when we process information






24. Scores that people acting in the role of critics assign to something as an indicator






25. Paying to acquire leads from an outside party at a set rate or amount per lead.






26. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






27. Require a great time investment are highly immersive and demand advance skill






28. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






29. Attention - Interest - Desire - and Action






30. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






31. Person who is frequently able to influence others






32. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






33. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






34. The coding language used to create and link together documents and files on the internet.






35. A web-based tool or desktop application that collects syndicated content.






36. The RSS or Atom feeds used by news aggregators.






37. The electronic/online activity of prospects






38. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






39. Interactive social system that is available to users 24/7






40. Sites with aid in the dissemination of content to an audience:






41. Acronym representing a way to create real-time Web applications.






42. Consumers are happy/ unhappy posting about you with reviews of anysort






43. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






44. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






45. May include text graphics video and sound but on a website






46. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






47. Google's pay-per-click advertiser program.






48. A means of communication






49. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






50. Media for which you assessed monetary fees