Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






2. The shortcuts our brains take when we process information






3. Problem recognition - info search - alternative eval - purchase - post purchase eval






4. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






5. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






6. Websites that host regularly updated content






7. Occurs when people follow the behaviors of others






8. Sets of labels (tags) individuals choose in a way that makes sense to them






9. Accumulated resources whose value flows to people as a result of their access to others






10. Media channels the brand controls






11. Media for which you assessed monetary fees






12. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






13. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






14. Refers to situations where consumers interact with others during a shopping event






15. The means by which files are transferred from your computer directly to your website.






16. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






17. The degree to which the data in a database is accurate and consistent according to a data model and data type.






18. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






19. Media channels beyond the control of the company (word of mouth)






20. The visible - clickable text in a hyperlink typically used to indicate subject matter.






21. Placement of a branded item in an entertainment property such as a television program - movie - or game.






22. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






23. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






24. Attention - Interest - Desire - and Action






25. A link to your website from a different website.






26. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






27. Software that is routinely updated like an app






28. Content that promises something for free






29. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






30. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






31. Handle: your user name in a social community






32. Paying to acquire leads from an outside party at a set rate or amount per lead.






33. Anything that involves delivering hosted services online






34. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






35. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






36. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






37. The ability to freely interact with other people and companies; open access to venues that allow users to share content






38. This ad buying option places an ad at various places on one website.






39. Uses software to fine tune the offer and build intimacy with the customer






40. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






41. The process by which display ads get placed on websites.






42. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






43. Belief that when a lot of people select one option then it must be the right option






44. Sites with aid in the dissemination of content to an audience:






45. The visual nature of the game such as science fiction - fantasy horror and retro






46. Interactive social system that is available to users 24/7






47. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






48. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






49. Avg number of times someone is exposed to your message






50. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth