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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Research hook
Social networking sites
Advergaming
Taxonomies
2. Share and promote online news
Aggregator
Conformity
Skyscraper
Social news communities
3. Information that people copy from other sources
Resource hook
Core games
Social bookmarking sites
Filler content
4. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Landing Page
Product placement
Mass media
Pay-Per-Click
5. Attempt to depict real world sitiuations
Conformity
Blogs
Filler content
Simulation games
6. Content written with the intent to be helpful to target audience
Resource hook
Social customer relationship management (crm)
Cognitive bias
Social shopping
7. Automated software that combs through web sites to index web pages for search engines.
Spider
Affinity
Taxonomies
Adwords
8. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Ad Tracking
ASP (Active Server Pages):
Social communities
Buying Cycle
9. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Click-Through-Rate (CTR)
In game immersive advertising
Site stickiness
RSS (Really Simple Syndication)
10. The use of a digital brand name by someone who does not have legit claim to the name
Culture of participation
Social proof
Handle squatting
Skyscraper
11. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Expandable Ads
Conformity
Your social brand
Authority
12. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Casual games
In-game advertising
Pay-Per-Inclusion
Handle squatting
13. Consumers are happy/ unhappy posting about you with reviews of anysort
Reputation economy
In-game advertising
Social networking sites
Adsense
14. Channels capable of two way communication on a small scale
Social shopping
Personal media
RON (Run of Network)
Affinity
15. Anything that involves delivering hosted services online
Different forms of social media
Cloud computing
Your social brand
Cross Selling
16. Online word of mouth and very strong influence on consumer decision making
Word of mouse
Digital native
Casual games
AIDA
17. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Churn Rate
Scalability
Search Engine Marketing (SEM)
Ad Tracking
18. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Scalability
RSS (Really Simple Syndication)
Exit Traffic
Black Hat SEO
19. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Share tools
Adsense
Social media
Role playing games
20. Oldest venue of social media that are ineractive versions of community bulletin boards
Social news communities
Media Sharing sites
FTP (file transfer protocol)
Forums
21. Paying to acquire leads from an outside party at a set rate or amount per lead.
Above The Fold
Other referral tools
Pay-Per-Lead
Bases of social power
22. The term used when people have clicked on or viewed a web page.
Simulation games
Flagship content
Cloud computing
Page View
23. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Social communities
Churn Rate
Reputation capital
Profiling
24. Content that promises something for free
Ad Serving
Impression:
Black Hat SEO
Giveaway hook
25. A web-based tool or desktop application that collects syndicated content.
Media
Ad Serving
Advergaming
Aggregator
26. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Cognitive bias
Wikis
Contrary hook
Churn Rate
27. The hardware systems on which the game is played
Reputation economy
Cloud computing
Frequency
Platforms
28. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
RON (Run of Network)
Social games
Social Commerce
Spider
29. The electronic/online activity of prospects
Authority building content
Tags
Genre
Digital Body Language
30. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Cross Selling
Cognitive bias
Vehicles
Social proof
31. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Herding behavior
Mode
Bases of social power
Share tools
32. Constantly wired in the network - always online
Interstitial Ads
RSS (Really Simple Syndication)
Personal media
Digital native
33. Uses software to fine tune the offer and build intimacy with the customer
Feed
Search Engine Optimization (SEO)
Power users
Social customer relationship management (crm)
34. Host content but also typically feature video - photo etc. other than text
Media Sharing sites
Resource hook
Reviews
Mode
35. Save your bookmarks online so they are always available wherever you have online access
Organic Search
Social bookmarking sites
Cost Per Thousand (CPM)
Rich-Media
36. Belief that when a lot of people select one option then it must be the right option
Role playing games
Ad Serving
Social proof
Dynamic Content
37. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Conversion
Demographics
Social Commerce
Level of participation
38. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Meme
Pay-Per-Click
Expandable Ads
Social networking sites
39. Number of people exposed to your message
ROS (Run of Site)
Landing Page
Personal media
Reach
40. Those that involve expert play to organize and value variables in the game system
In-game advertising
Impression:
Earned media
Strategy games
41. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Culture of participation
Research hook
Humor hook
AIDA
42. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Reviews
Profiling
Culture of participation
When we are more likely to conform
43. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Forums
Social Publishing
Social ads
44. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social games
Social communities
Genre
HTML (HyperText Markup Language)
45. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Role of social media in the consumer purchase process
Affinity
Direct Response
Churn Rate
46. Acronym representing a way to create real-time Web applications.
FTP (file transfer protocol)
Reputation economy
Contrary hook
AJAX (Asynchronous Java Script and XML)
47. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Resource hook
Landing Page
Platforms
Social ads
48. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.
Adwords
Platforms
Social ads
Exit Traffic
49. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Role of social media in the consumer purchase process
API (Application Programming Interface)
Best practices to leverage social reviews and ratings
Alternate reality game
50. Games in which the players play a character role with the goal of completing a mission
Direct Response
Role playing games
Web 2.0
Contrary hook