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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Above The Fold
Outbound Link
Medium (or channel)
Tags
2. Acronym representing a way to create real-time Web applications.
Pay-Per-Lead
Aggregation
AJAX (Asynchronous Java Script and XML)
Forums
3. Host content but also typically feature video - photo etc. other than text
RON (Run of Network)
ASP (Active Server Pages):
Flagship content
Media Sharing sites
4. Ads that appear between web pages (before the browser displays a new page).
Ad Serving
Interstitial Ads
Paid media
Social bookmarking sites
5. A web-based tool or desktop application that collects syndicated content.
Skyscraper
Aggregator
Unique Visitor
Cost Per Click (CPC)
6. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Taxonomies
Action games
When we are more likely to conform
URL Tracking
7. Means of communication that can reach a large number of individuals
Mass media
Alternate reality game
Humor hook
Social shopping
8. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Strategy games
Pay-Per-Click
Role of social media in the consumer purchase process
Ad Tracking
9. Occur in real time
Synchronous interactions
Your social brand
Humor hook
Handle squatting
10. This ad buying option places ads on several networked websites.
Word of mouse
Taxonomies
Meme
RON (Run of Network)
11. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Expandable Ads
Organic Search
Above The Fold
Network effect
12. Within each medium - marketers can choose these specifically to place a message
Vehicles
Cross Selling
Share tools
Adwords
13. Those that involve expert play to organize and value variables in the game system
Steps in a shopping decision
CGI (Common Gateway Interface)
Strategy games
Search Engine Optimization (SEO)
14. The value added for all users by each individual user
Social proof
Network effect
Anchor Text
Pillar content
15. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
In-game advertising
Pay-Per-Inclusion
Inbound Link
Owned media
16. Avg number of times someone is exposed to your message
Frequency
Conformity
Media
Split-Run
17. The term used when people have clicked on or viewed a web page.
Bases of social power
Buying Cycle
Page View
Social customer relationship management (crm)
18. The use of a digital brand name by someone who does not have legit claim to the name
Black Hat SEO
Pay-Per-Lead
Earned media
Handle squatting
19. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Different forms of social media
Social customer relationship management (crm)
Aggregation
Affinity
20. May include text graphics video and sound but on a website
Asynchronous interactions
Humor hook
Display ads
Aggregation
21. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Search Engine Optimization (SEO)
In game immersive advertising
Mass media
Demographics
22. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Blogs
EPV (Earnings Per Visitor)
Social Media Marketing
Share tools
23. Information that people copy from other sources
RSS (Really Simple Syndication)
Search Engine Marketing (SEM)
Owned media
Filler content
24. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
Synchronous interactions
Conformity
Opinion leader
25. Games in which the players play a character role with the goal of completing a mission
Page View
Role playing games
Wikis
Ad Tracking
26. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Other referral tools
Interstitial Ads
RSS (Really Simple Syndication)
Rich-Media
27. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Action games
Benefits of engaging with your customers through online social channels
Different forms of social media
Social games
28. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Reviews
Stenography
Conversion
Affinity
29. Require a great time investment are highly immersive and demand advance skill
Synchronous interactions
Core games
Web 2.0
Mass media
30. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Culture of participation
Folksonomies
Tags
Herding behavior
31. Content that will entertain
Pay-Per-Lead
Stenography
Tagging
Humor hook
32. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Social networking sites
Cloud computing
Media Sharing sites
Digital Body Language
33. Attempt to depict real world sitiuations
Online Ads/Banner Ads
Simulation games
Hover/Floating Ads
Dynamic Content
34. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
In game immersive advertising
Response Attribution
Authority building content
35. The interface that allows one computer system or application to communicate and exchange data with another.
RSS (Really Simple Syndication)
Above The Fold
Share tools
API (Application Programming Interface)
36. Channels capable of two way communication on a small scale
Personal media
Social media
Power users
Recommendations and referrals
37. Media channels the brand controls
Owned media
Network effect
Tagging
Display ads
38. Paying to acquire leads from an outside party at a set rate or amount per lead.
Split-Run
Social networking sites
Action games
Pay-Per-Lead
39. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Interstitial Ads
Culture of participation
Click-Through-Rate (CTR)
RON (Run of Network)
40. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Taxonomies
Anchor Text
Pillar content
Social capital
41. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Affinity
Social proof
Cookie
Product placement
42. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Black Hat SEO
Authority building content
Bases of social power
Anchor Text
43. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Buying Cycle
Frequency
Social Media Marketing
Other referral tools
44. Online word of mouth and very strong influence on consumer decision making
Online Ads/Banner Ads
Unique Visitor
Cross Selling
Word of mouse
45. Accumulated resources whose value flows to people as a result of their access to others
Other referral tools
ASP (Active Server Pages):
Social capital
API (Application Programming Interface)
46. The process by which display ads get placed on websites.
Dynamic Content
Social proof
Pay-Per-Lead
Ad Serving
47. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
AJAX (Asynchronous Java Script and XML)
Recommendations and referrals
Power users
ASP (Active Server Pages):
48. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Social media
In-game advertising
Adwords
AIDA
49. Occurs when people follow the behaviors of others
ASP (Active Server Pages):
Cost Per Action (CPA)
Herding behavior
Reviews
50. Number of people exposed to your message
RSS (Really Simple Syndication)
Alternate reality game
Frequency
Reach