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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Within each medium - marketers can choose these specifically to place a message
Reputation economy
Earned media
Vehicles
Mass media
2. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Adsense
Power users
URL Tracking
Black Hat SEO
3. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Social games
Advergaming
ASP (Active Server Pages):
Meta Tag
4. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Alternate reality game
Vehicles
Genre
Social games
5. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
Ratings
Conversion
Your social brand
6. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Inbound Link
EPV (Earnings Per Visitor)
Social Commerce
Cognitive bias
7. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Resource hook
Social capital
Aggregation
Cookie
8. A means of communication
Media
Cost Per Thousand (CPM)
EPV (Earnings Per Visitor)
Personal media
9. Content that refutes an accepted belief
Adsense
Alternate reality game
Contrary hook
Role playing games
10. Avg number of times someone is exposed to your message
Stenography
Strategy games
Frequency
Adwords
11. Uses software to fine tune the offer and build intimacy with the customer
Social media
Social proof
Reputation economy
Social customer relationship management (crm)
12. This ad buying option places ads on several networked websites.
Simulation games
RON (Run of Network)
Search Engine Optimization (SEO)
Aggregation
13. Do not require all participants to immediately respond
Impression:
Asynchronous interactions
Adwords
Folksonomies
14. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
ROS (Run of Site)
Your social brand
Social Publishing
Aggregation
15. How much activity can a website handle - can it handle times of large visits
Scalability
Expandable Ads
Social communities
Best practices to leverage social reviews and ratings
16. Share and promote online news
Social news communities
Digital native
Filler content
Inbound Link
17. Host content but also typically feature video - photo etc. other than text
Cloud computing
Media Sharing sites
Scalability
Forums
18. Content that offers a claim about something of interest
Research hook
Mode
Inbound Link
Opinion leader
19. Games in which the players play a character role with the goal of completing a mission
Earned media
Title linkbaiting
Social proof
Role playing games
20. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Paid media
Culture of participation
Research hook
Affinity
21. Channels capable of two way communication on a small scale
Data Hygiene
HTML (HyperText Markup Language)
Personal media
Synchronous interactions
22. Refers to situations where consumers interact with others during a shopping event
Interstitial Ads
AJAX (Asynchronous Java Script and XML)
Social shopping
Ratings
23. The exposure of a clickable ad on a website to one individual person.
Organic Search
Paid media
Impression:
Synchronous interactions
24. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Social proof
Pillar content
Demographics
Different forms of social media
25. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Platforms
Rich-Media
Social shopping
Mass media
26. The visual nature of the game such as science fiction - fantasy horror and retro
Reputation capital
Milieu
Profiling
Aggregation
27. Occur in real time
Different forms of social media
Synchronous interactions
Role playing games
Rich-Media
28. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Title linkbaiting
Social communities
Marketing Qualified Lead (MQL)
Impression:
29. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Asynchronous interactions
Benefits of engaging with your customers through online social channels
Contrary hook
Web 2.0
30. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Marketing Qualified Lead (MQL)
Steps in a shopping decision
ASP (Active Server Pages):
Search Engine Optimization (SEO)
31. Website measurement that records unique IP addresses as individual visitors.
FTP (file transfer protocol)
Digital native
Action games
Unique Visitor
32. Online word of mouth and very strong influence on consumer decision making
Word of mouse
Your social brand
Giveaway hook
When we are more likely to conform
33. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Impression:
Click-Through-Rate (CTR)
Search Engine Marketing (SEM)
RON (Run of Network)
34. Content that promises something for free
EPV (Earnings Per Visitor)
Social communities
Giveaway hook
Tags
35. The shortcuts our brains take when we process information
Hover/Floating Ads
Perpetual beta
Cognitive bias
Feed
36. Belief that when a lot of people select one option then it must be the right option
Social proof
In-game advertising
Demographics
Conversion
37. Anything that involves delivering hosted services online
Cookie
Pillar content
Cloud computing
Strategy games
38. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
RSS (Really Simple Syndication)
Frequency
Media
Marketing Qualified Lead (MQL)
39. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Conformity
Tagging
Rich-Media
40. A link to your website from a different website.
When we are more likely to conform
Inbound Link
Owned media
Filler content
41. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Black Hat SEO
Buying Cycle
Social media
Social shopping
42. Crosses the boundaries of mass and personal media
Site stickiness
Social media
Split-Run
Advergaming
43. Ability of a site to draw repeat visits and to keep people on a site
Social ads
Site stickiness
Social proof
Social capital
44. The hardware systems on which the game is played
Benefits of engaging with your customers through online social channels
Platforms
Genre
Forums
45. Websites that host regularly updated content
Dynamic Content
Blogs
Reviews
Humor hook
46. Oldest venue of social media that are ineractive versions of community bulletin boards
Landing Page
Forums
Social communities
Search Engine Marketing (SEM)
47. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Skyscraper
Bases of social power
Filler content
Social games
48. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Role playing games
Simulation games
Social shopping
Demographics
49. Typically educational content that readers use over time - save and share
Tags
Social games
Pillar content
HTML (HyperText Markup Language)
50. Require a great time investment are highly immersive and demand advance skill
ASP (Active Server Pages):
Ratings
Core games
Frequency