Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






2. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






3. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






4. The degree to which the data in a database is accurate and consistent according to a data model and data type.






5. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






6. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






7. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






8. Attempt to depict real world sitiuations






9. Number of people exposed to your message






10. Persuades with the opinion or recommendation of an expert in the field






11. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






12. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






13. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






14. Handle: your user name in a social community






15. The exposure of a clickable ad on a website to one individual person.






16. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






17. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






18. Those others view as knowledgeable sources of information






19. Content that will entertain






20. Host content but also typically feature video - photo etc. other than text






21. This ad buying option places an ad at various places on one website.






22. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






23. Means of communication that can reach a large number of individuals






24. Online word of mouth and very strong influence on consumer decision making






25. Information that people copy from other sources






26. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






27. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






28. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






29. A link to your website from a different website.






30. Do not require all participants to immediately respond






31. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






32. Occurs when people follow the behaviors of others






33. Content that refutes an accepted belief






34. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






35. Share and promote online news






36. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






37. Occur in real time






38. The ability to attribute prospect behavior to the media that triggered the response.






39. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






40. Sets of labels (tags) individuals choose in a way that makes sense to them






41. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






42. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






43. Website measurement that records unique IP addresses as individual visitors.






44. The shortcuts our brains take when we process information






45. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






46. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






47. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






48. The ability to freely interact with other people and companies; open access to venues that allow users to share content






49. When an advertiser pays for their online ad based on the number of views.






50. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.