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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






2. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






3. Consumers are happy/ unhappy posting about you with reviews of anysort






4. The means by which files are transferred from your computer directly to your website.






5. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






6. The RSS or Atom feeds used by news aggregators.






7. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






8. The interface that allows one computer system or application to communicate and exchange data with another.






9. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






10. Websites that host regularly updated content






11. A link that leads people to a different website from the one they are visiting.






12. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






13. Accumulated resources whose value flows to people as a result of their access to others






14. The visual nature of the game such as science fiction - fantasy horror and retro






15. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






16. How much activity can a website handle - can it handle times of large visits






17. Selling an additional category of products/solutions as a result of a customer's original purchase.






18. Means of communication that can reach a large number of individuals






19. Channels capable of two way communication on a small scale






20. Paying to acquire leads from an outside party at a set rate or amount per lead.






21. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






22. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






23. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






24. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






25. Typically educational content that readers use over time - save and share






26. Refers to the process social media users undergo to categorize content according to their own folksonomy






27. Those others view as knowledgeable sources of information






28. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






29. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






30. The electronic/online activity of prospects






31. Careful crafting of a title that markets the content






32. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






33. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






34. Original cntent that positions the sponsoring entity as a authority






35. Anything that involves delivering hosted services online






36. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






37. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






38. A means of communication






39. Those that involve expert play to organize and value variables in the game system






40. Interactive social system that is available to users 24/7






41. Attention - Interest - Desire - and Action






42. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






43. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






44. Crosses the boundaries of mass and personal media






45. Sites with aid in the dissemination of content to an audience:






46. Media for which you assessed monetary fees






47. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






48. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






49. Constantly wired in the network - always online






50. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for







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