Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






2. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






3. Belief that when a lot of people select one option then it must be the right option






4. Ads that appear between web pages (before the browser displays a new page).






5. Sites with aid in the dissemination of content to an audience:






6. When an advertiser pays for their online ad based on the number of views.






7. The shortcuts our brains take when we process information






8. Interactive social system that is available to users 24/7






9. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






10. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






11. Content that promises something for free






12. Games in which the players play a character role with the goal of completing a mission






13. Original cntent that positions the sponsoring entity as a authority






14. Require a great time investment are highly immersive and demand advance skill






15. Crosses the boundaries of mass and personal media






16. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






17. Authority building content seminal pieces of work that shape the way people think






18. Online word of mouth and very strong influence on consumer decision making






19. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






20. Person who is frequently able to influence others






21. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






22. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






23. The term used when people have clicked on or viewed a web page.






24. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






25. Software that is routinely updated like an app






26. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






27. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






28. Refers to the process social media users undergo to categorize content according to their own folksonomy






29. Acronym representing a way to create real-time Web applications.






30. Refers to situations where consumers interact with others during a shopping event






31. Within each medium - marketers can choose these specifically to place a message






32. Number of people exposed to your message






33. The ability to freely interact with other people and companies; open access to venues that allow users to share content






34. This ad buying option places ads on several networked websites.






35. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






36. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






37. Content that will entertain






38. Method of game play:






39. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






40. Handle: your user name in a social community






41. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






42. A link to your website from a different website.






43. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






44. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






45. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






46. Host content but also typically feature video - photo etc. other than text






47. Media channels beyond the control of the company (word of mouth)






48. Accumulated resources whose value flows to people as a result of their access to others






49. Those others view as knowledgeable sources of information






50. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards