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Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Do not require all participants to immediately respond
Aggregation
Pay-Per-Inclusion
Asynchronous interactions
RON (Run of Network)
2. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Site stickiness
Pay-Per-Lead
Recommendations and referrals
Casual games
3. Occur in real time
Authority building content
Synchronous interactions
Reputation economy
Cross Selling
4. The value added for all users by each individual user
Medium (or channel)
Vehicles
Network effect
Spider
5. Content that will entertain
Share tools
Humor hook
Culture of participation
Cognitive bias
6. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Marketing Qualified Lead (MQL)
Ratings
Blogs
Dynamic Content
7. Share and promote online news
Meta Tag
Media Sharing sites
Tags
Social news communities
8. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Your social brand
Ad Tracking
Personal media
EPV (Earnings Per Visitor)
9. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Pay-Per-Lead
Medium (or channel)
Conformity
10. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Cost Per Thousand (CPM)
Meta Tag
Casual games
Social ads
11. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
In-game advertising
EPV (Earnings Per Visitor)
Direct Response
Forums
12. Require a great time investment are highly immersive and demand advance skill
Social proof
Core games
Social customer relationship management (crm)
Aggregation
13. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social games
RON (Run of Network)
Site stickiness
Digital Body Language
14. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Conversion
Cross Selling
Meta Tag
Cognitive bias
15. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Social games
Landing Page
Level of participation
Aggregator
16. The visual nature of the game such as science fiction - fantasy horror and retro
Milieu
Humor hook
Social customer relationship management (crm)
Skyscraper
17. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Pay-Per-Lead
Expandable Ads
Online Ads/Banner Ads
Organic Search
18. Sites with aid in the dissemination of content to an audience:
Social Publishing
Ad Tracking
Click-Through-Rate (CTR)
Social capital
19. Websites that host regularly updated content
Stenography
Blogs
Reputation capital
Feed
20. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Social news communities
Data Hygiene
Ad Tracking
Casual games
21. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Meme
Exit Traffic
Strategy games
Share tools
22. Automated software that combs through web sites to index web pages for search engines.
Affinity
AJAX (Asynchronous Java Script and XML)
Spider
RON (Run of Network)
23. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Different forms of social media
Direct Response
Anchor Text
Spider
24. Information that people copy from other sources
Aggregation
Power users
Filler content
Tagging
25. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Buying Cycle
Social proof
Social Commerce
Ad Tracking
26. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Contrary hook
Social Publishing
Conformity
Research hook
27. Refers to the process social media users undergo to categorize content according to their own folksonomy
Conversion
Frequency
Web 2.0
Tagging
28. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Landing Page
Tags
Social proof
Unique Visitor
29. Means of communication that can reach a large number of individuals
Steps in a shopping decision
Network effect
Mass media
Pay-Per-Inclusion
30. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Cookie
URL Tracking
Rich-Media
Your social brand
31. The hardware systems on which the game is played
Platforms
Folksonomies
Conformity
Affinity
32. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Pay-Per-Impression
Vehicles
Meta Tag
Other referral tools
33. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Buying Cycle
URL Tracking
Ad Serving
Pay-Per-Inclusion
34. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Authority building content
Above The Fold
Share tools
RSS (Really Simple Syndication)
35. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Humor hook
Interstitial Ads
Social Publishing
Alternate reality game
36. A web-based tool or desktop application that collects syndicated content.
Earned media
Aggregator
Perpetual beta
Social bookmarking sites
37. The electronic/online activity of prospects
Buying Cycle
Digital Body Language
Scalability
Different forms of social media
38. Method of game play:
AJAX (Asynchronous Java Script and XML)
Genre
Data Hygiene
Mode
39. Content that refutes an accepted belief
Owned media
Contrary hook
EPV (Earnings Per Visitor)
Share tools
40. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Advergaming
Social communities
Feed
Different forms of social media
41. The coding language used to create and link together documents and files on the internet.
Personal media
Medium (or channel)
Rich-Media
HTML (HyperText Markup Language)
42. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Forums
AJAX (Asynchronous Java Script and XML)
Product placement
Role playing games
43. Ads that appear between web pages (before the browser displays a new page).
Interstitial Ads
In-game advertising
Click-Through-Rate (CTR)
Social communities
44. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Click-Through-Rate (CTR)
Simulation games
Advergaming
Social Media Marketing
45. Belief that when a lot of people select one option then it must be the right option
Social proof
Conformity
ASP (Active Server Pages):
Cost Per Thousand (CPM)
46. Consumers are happy/ unhappy posting about you with reviews of anysort
Perpetual beta
Reputation economy
Social Media Marketing
Your social brand
47. Sets of labels (tags) individuals choose in a way that makes sense to them
Cloud computing
Folksonomies
Authority building content
Steps in a shopping decision
48. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Site stickiness
Pillar content
Pay-Per-Inclusion
Cost Per Action (CPA)
49. Host content but also typically feature video - photo etc. other than text
Media Sharing sites
Social customer relationship management (crm)
Social shopping
Marketing Qualified Lead (MQL)
50. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
EPV (Earnings Per Visitor)
API (Application Programming Interface)
In game immersive advertising
Landing Page
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