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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sites with aid in the dissemination of content to an audience:
Social Publishing
RON (Run of Network)
Social games
Power users
2. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
Benefits of engaging with your customers through online social channels
Marketing Qualified Lead (MQL)
Strategy games
Profiling
3. Online word of mouth and very strong influence on consumer decision making
Interstitial Ads
Tags
Word of mouse
Split-Run
4. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Unique Visitor
Benefits of engaging with your customers through online social channels
Casual games
Pay-Per-Click
5. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Pay-Per-Lead
Network effect
Social media
Role of social media in the consumer purchase process
6. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Handle squatting
Steps in a shopping decision
Search Engine Optimization (SEO)
Taxonomies
7. Host content but also typically feature video - photo etc. other than text
Social communities
Social proof
Media Sharing sites
Pay-Per-Inclusion
8. A link to your website from a different website.
Inbound Link
Synchronous interactions
Conversion
Pay-Per-Inclusion
9. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Digital Body Language
Social networking sites
Adsense
EPV (Earnings Per Visitor)
10. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Benefits of engaging with your customers through online social channels
Core games
Conformity
Exit Traffic
11. Scores that people acting in the role of critics assign to something as an indicator
Ratings
Page View
In game immersive advertising
Title linkbaiting
12. Method of game play:
Reputation economy
Outbound Link
Genre
Social proof
13. Website measurement that records unique IP addresses as individual visitors.
Recommendations and referrals
Unique Visitor
Vehicles
AIDA
14. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Social news communities
Best practices to leverage social reviews and ratings
Black Hat SEO
Media
15. Acronym representing a way to create real-time Web applications.
Genre
AJAX (Asynchronous Java Script and XML)
Media
Best practices to leverage social reviews and ratings
16. Constantly wired in the network - always online
Asynchronous interactions
Social Commerce
Paid media
Digital native
17. The RSS or Atom feeds used by news aggregators.
Meta Tag
Feed
FTP (file transfer protocol)
Cost Per Click (CPC)
18. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Handle squatting
Social proof
Conversion
RSS (Really Simple Syndication)
19. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence
Reputation economy
Ad Serving
When we are more likely to conform
Adsense
20. Cost of advertising based on the number of clicks received.
Cloud computing
Cost Per Click (CPC)
Buying Cycle
AJAX (Asynchronous Java Script and XML)
21. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Benefits of engaging with your customers through online social channels
Social media
Different forms of social media
Cost Per Thousand (CPM)
22. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Landing Page
Conversion
Social media
Cost Per Click (CPC)
23. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Frequency
Cost Per Action (CPA)
CGI (Common Gateway Interface)
Social Media Marketing
24. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Site stickiness
Aggregation
Giveaway hook
In-game advertising
25. Interactive social system that is available to users 24/7
Web 2.0
Mass media
Cross Selling
Benefits of engaging with your customers through online social channels
26. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Paid media
Handle squatting
Meme
Spider
27. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Cookie
EPV (Earnings Per Visitor)
Recommendations and referrals
Blogs
28. The exposure of a clickable ad on a website to one individual person.
Strategy games
Wikis
Impression:
Ad Tracking
29. Belief that when a lot of people select one option then it must be the right option
Digital Body Language
Social proof
Split-Run
CGI (Common Gateway Interface)
30. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Search Engine Optimization (SEO)
Cost Per Action (CPA)
Frequency
Click-Through-Rate (CTR)
31. Paying to acquire leads from an outside party at a set rate or amount per lead.
Social communities
Affinity
Pay-Per-Lead
In game immersive advertising
32. Selling an additional category of products/solutions as a result of a customer's original purchase.
Genre
Cognitive bias
Cross Selling
Earned media
33. The term used when people have clicked on or viewed a web page.
Page View
Herding behavior
Authority
Resource hook
34. Ability of a site to draw repeat visits and to keep people on a site
Digital native
Personal media
Site stickiness
Authority
35. Typically educational content that readers use over time - save and share
Milieu
Pillar content
Contrary hook
Paid media
36. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Social proof
RSS (Really Simple Syndication)
Social Publishing
Cost Per Click (CPC)
37. Channels capable of two way communication on a small scale
AIDA
Product placement
Social Publishing
Personal media
38. Attention - Interest - Desire - and Action
AIDA
Title linkbaiting
Mass media
Page View
39. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Rich-Media
Media
Word of mouse
Expandable Ads
40. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Media
Word of mouse
Social ads
Ad Serving
41. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Adsense
Skyscraper
Action games
Expandable Ads
42. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Network effect
Role of social media in the consumer purchase process
EPV (Earnings Per Visitor)
Different forms of social media
43. A means of communication
Media
Landing Page
Role of social media in the consumer purchase process
Rich-Media
44. Those that involve expert play to organize and value variables in the game system
Reach
Herding behavior
Pay-Per-Lead
Strategy games
45. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Reputation economy
Above The Fold
Advergaming
Cross Selling
46. The electronic/online activity of prospects
Conformity
Rich-Media
Buying Cycle
Digital Body Language
47. The ability to attribute prospect behavior to the media that triggered the response.
Reputation economy
Response Attribution
Casual games
Cognitive bias
48. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Media Sharing sites
Best practices to leverage social reviews and ratings
Paid media
Level of participation
49. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Data Hygiene
Social Media Marketing
Conversion
Different forms of social media
50. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Pay-Per-Inclusion
Dynamic Content
Cognitive bias
Marketing Qualified Lead (MQL)