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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to freely interact with other people and companies; open access to venues that allow users to share content






2. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






3. How much activity can a website handle - can it handle times of large visits






4. The RSS or Atom feeds used by news aggregators.






5. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






6. Acronym representing a way to create real-time Web applications.






7. The exposure of a clickable ad on a website to one individual person.






8. Save your bookmarks online so they are always available wherever you have online access






9. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






10. Media channels the brand controls






11. Authority building content seminal pieces of work that shape the way people think






12. Content that offers a claim about something of interest






13. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






14. Belief that when a lot of people select one option then it must be the right option






15. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






16. The way the game world is experienced






17. Ads that appear between web pages (before the browser displays a new page).






18. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






19. Attempt to depict real world sitiuations






20. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






21. Interactive social system that is available to users 24/7






22. Performative in that the player chooses an action that the game executes






23. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






24. Those that involve expert play to organize and value variables in the game system






25. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






26. Selling an additional category of products/solutions as a result of a customer's original purchase.






27. Method of game play:






28. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






29. Cost of advertising based on the number of clicks received.






30. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






31. Consumers are happy/ unhappy posting about you with reviews of anysort






32. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






33. Content that will entertain






34. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






35. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






36. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






37. Automated software that combs through web sites to index web pages for search engines.






38. Oldest venue of social media that are ineractive versions of community bulletin boards






39. Number of people exposed to your message






40. When an advertiser pays for their online ad based on the number of views.






41. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






42. A link to your website from a different website.






43. Handle: your user name in a social community






44. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






45. Persuades with the opinion or recommendation of an expert in the field






46. Games in which the players play a character role with the goal of completing a mission






47. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






48. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






49. Typically educational content that readers use over time - save and share






50. Website measurement that records unique IP addresses as individual visitors.