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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Classifications that experts create






2. Content that promises something for free






3. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






4. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






5. Method of game play:






6. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






7. Attempt to depict real world sitiuations






8. This ad buying option places an ad at various places on one website.






9. Information that people copy from other sources






10. Uses software to fine tune the offer and build intimacy with the customer






11. Within each medium - marketers can choose these specifically to place a message






12. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






13. Accumulated resources whose value flows to people as a result of their access to others






14. Interactive social system that is available to users 24/7






15. Content that offers a claim about something of interest






16. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






17. Media channels beyond the control of the company (word of mouth)






18. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






19. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






20. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






21. Online word of mouth and very strong influence on consumer decision making






22. Performative in that the player chooses an action that the game executes






23. Media for which you assessed monetary fees






24. The term used when people have clicked on or viewed a web page.






25. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






26. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






27. Ability of a site to draw repeat visits and to keep people on a site






28. The coding language used to create and link together documents and files on the internet.






29. Problem recognition - info search - alternative eval - purchase - post purchase eval






30. Persuades with the opinion or recommendation of an expert in the field






31. The visible - clickable text in a hyperlink typically used to indicate subject matter.






32. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






33. Constantly wired in the network - always online






34. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






35. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






36. The hardware systems on which the game is played






37. Crosses the boundaries of mass and personal media






38. The interface that allows one computer system or application to communicate and exchange data with another.






39. Require a great time investment are highly immersive and demand advance skill






40. The means by which files are transferred from your computer directly to your website.






41. Acronym representing a way to create real-time Web applications.






42. Media channels the brand controls






43. A web-based tool or desktop application that collects syndicated content.






44. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






45. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






46. Change in beliefs or actions as a reaction to group pressure (real or imagined)






47. Software that is routinely updated like an app






48. Placement of a branded item in an entertainment property such as a television program - movie - or game.






49. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






50. Assessments with detailed comments about the object in question