Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






2. Ads that appear between web pages (before the browser displays a new page).






3. A link to your website from a different website.






4. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






5. Content written with the intent to be helpful to target audience






6. The ability to freely interact with other people and companies; open access to venues that allow users to share content






7. Google's pay-per-click advertiser program.






8. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






9. Placement of a branded item in an entertainment property such as a television program - movie - or game.






10. Share and promote online news






11. The interface that allows one computer system or application to communicate and exchange data with another.






12. Handle: your user name in a social community






13. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






14. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






15. The shortcuts our brains take when we process information






16. Careful crafting of a title that markets the content






17. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






18. Avg number of times someone is exposed to your message






19. Content that will entertain






20. The visible - clickable text in a hyperlink typically used to indicate subject matter.






21. Content that promises something for free






22. A web-based tool or desktop application that collects syndicated content.






23. Number of people exposed to your message






24. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






25. The way the game world is experienced






26. Information that people copy from other sources






27. Oldest venue of social media that are ineractive versions of community bulletin boards






28. The means by which files are transferred from your computer directly to your website.






29. Ability of a site to draw repeat visits and to keep people on a site






30. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






31. Attention - Interest - Desire - and Action






32. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






33. Within each medium - marketers can choose these specifically to place a message






34. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






35. Do not require all participants to immediately respond






36. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






37. Assessments with detailed comments about the object in question






38. Host content but also typically feature video - photo etc. other than text






39. The electronic/online activity of prospects






40. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






41. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






42. Software that is routinely updated like an app






43. Consumers are happy/ unhappy posting about you with reviews of anysort






44. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






45. This ad buying option places an ad at various places on one website.






46. Performative in that the player chooses an action that the game executes






47. Games in which the players play a character role with the goal of completing a mission






48. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






49. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






50. A link that leads people to a different website from the one they are visiting.