Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Authority building content seminal pieces of work that shape the way people think






2. Games in which the players play a character role with the goal of completing a mission






3. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






4. Do not require all participants to immediately respond






5. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






6. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






7. Media for which you assessed monetary fees






8. Channels capable of two way communication on a small scale






9. Means of communication that can reach a large number of individuals






10. Crosses the boundaries of mass and personal media






11. The interface that allows one computer system or application to communicate and exchange data with another.






12. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






13. Interactive social system that is available to users 24/7






14. Refers to the process social media users undergo to categorize content according to their own folksonomy






15. Original cntent that positions the sponsoring entity as a authority






16. The means by which files are transferred from your computer directly to your website.






17. Refers to situations where consumers interact with others during a shopping event






18. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






19. Software that is routinely updated like an app






20. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






21. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






22. The electronic/online activity of prospects






23. The use of a digital brand name by someone who does not have legit claim to the name






24. Accumulated resources whose value flows to people as a result of their access to others






25. Information that people copy from other sources






26. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






27. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






28. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






29. Those others view as knowledgeable sources of information






30. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






31. Ability of a site to draw repeat visits and to keep people on a site






32. Change in beliefs or actions as a reaction to group pressure (real or imagined)






33. The degree to which the data in a database is accurate and consistent according to a data model and data type.






34. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






35. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






36. The exposure of a clickable ad on a website to one individual person.






37. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






38. Within each medium - marketers can choose these specifically to place a message






39. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






40. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






41. Method of game play:






42. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






43. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






44. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






45. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






46. Anything that involves delivering hosted services online






47. Selling an additional category of products/solutions as a result of a customer's original purchase.






48. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






49. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






50. Content that refutes an accepted belief