Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






2. A link that leads people to a different website from the one they are visiting.






3. Software that is routinely updated like an app






4. The electronic/online activity of prospects






5. The ability to attribute prospect behavior to the media that triggered the response.






6. Google's pay-per-click advertiser program.






7. Refers to situations where consumers interact with others during a shopping event






8. Scores that people acting in the role of critics assign to something as an indicator






9. Online word of mouth and very strong influence on consumer decision making






10. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






11. The hardware systems on which the game is played






12. A web-based tool or desktop application that collects syndicated content.






13. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






14. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






15. Means of communication that can reach a large number of individuals






16. The RSS or Atom feeds used by news aggregators.






17. Cost of advertising based on the number of clicks received.






18. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






19. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






20. Authority building content seminal pieces of work that shape the way people think






21. Content that offers a claim about something of interest






22. Information that people copy from other sources






23. The exposure of a clickable ad on a website to one individual person.






24. Attempt to depict real world sitiuations






25. Change in beliefs or actions as a reaction to group pressure (real or imagined)






26. The interface that allows one computer system or application to communicate and exchange data with another.






27. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






28. Ability of a site to draw repeat visits and to keep people on a site






29. This ad buying option places ads on several networked websites.






30. Selling an additional category of products/solutions as a result of a customer's original purchase.






31. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






32. Anything that involves delivering hosted services online






33. A link to your website from a different website.






34. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






35. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






36. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






37. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






38. Constantly wired in the network - always online






39. Persuades with the opinion or recommendation of an expert in the field






40. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






41. May include text graphics video and sound but on a website






42. Crosses the boundaries of mass and personal media






43. Games in which the players play a character role with the goal of completing a mission






44. Occur in real time






45. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






46. Classifications that experts create






47. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






48. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






49. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






50. Media channels beyond the control of the company (word of mouth)







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests