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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Change in beliefs or actions as a reaction to group pressure (real or imagined)






2. Performative in that the player chooses an action that the game executes






3. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






4. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






5. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






6. This ad buying option places an ad at various places on one website.






7. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






8. Online word of mouth and very strong influence on consumer decision making






9. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






10. Refers to the process social media users undergo to categorize content according to their own folksonomy






11. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






12. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






13. Host content but also typically feature video - photo etc. other than text






14. A means of communication






15. Accumulated resources whose value flows to people as a result of their access to others






16. Media channels beyond the control of the company (word of mouth)






17. The electronic/online activity of prospects






18. Software that is routinely updated like an app






19. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






20. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






21. Require a great time investment are highly immersive and demand advance skill






22. Information that people copy from other sources






23. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






24. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






25. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






26. Typically educational content that readers use over time - save and share






27. Authority building content seminal pieces of work that shape the way people think






28. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






29. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






30. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






31. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






32. The interface that allows one computer system or application to communicate and exchange data with another.






33. Attention - Interest - Desire - and Action






34. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






35. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






36. The use of a digital brand name by someone who does not have legit claim to the name






37. Media for which you assessed monetary fees






38. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






39. Channels capable of two way communication on a small scale






40. The ability to freely interact with other people and companies; open access to venues that allow users to share content






41. Number of people exposed to your message






42. Means of communication that can reach a large number of individuals






43. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






44. The means by which files are transferred from your computer directly to your website.






45. The visible - clickable text in a hyperlink typically used to indicate subject matter.






46. Sets of labels (tags) individuals choose in a way that makes sense to them






47. Original cntent that positions the sponsoring entity as a authority






48. Occurs when people follow the behaviors of others






49. A link to your website from a different website.






50. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games







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