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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






2. Host content but also typically feature video - photo etc. other than text






3. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






4. Automated software that combs through web sites to index web pages for search engines.






5. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






6. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






7. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






8. The use of a digital brand name by someone who does not have legit claim to the name






9. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






10. Placement of a branded item in an entertainment property such as a television program - movie - or game.






11. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






12. Online word of mouth and very strong influence on consumer decision making






13. This ad buying option places ads on several networked websites.






14. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






15. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






16. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






17. Occur in real time






18. The exposure of a clickable ad on a website to one individual person.






19. Number of people exposed to your message






20. Software that is routinely updated like an app






21. The hardware systems on which the game is played






22. Games in which the players play a character role with the goal of completing a mission






23. A means of communication






24. Attention - Interest - Desire - and Action






25. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






26. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






27. The way the game world is experienced






28. Require a great time investment are highly immersive and demand advance skill






29. Constantly wired in the network - always online






30. Scores that people acting in the role of critics assign to something as an indicator






31. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






32. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






33. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






34. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






35. Classifications that experts create






36. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






37. The ability to attribute prospect behavior to the media that triggered the response.






38. Sets of labels (tags) individuals choose in a way that makes sense to them






39. How much activity can a website handle - can it handle times of large visits






40. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






41. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






42. The coding language used to create and link together documents and files on the internet.






43. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






44. The degree to which the data in a database is accurate and consistent according to a data model and data type.






45. Websites that host regularly updated content






46. The interface that allows one computer system or application to communicate and exchange data with another.






47. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






48. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






49. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






50. Content that promises something for free