Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Software that is routinely updated like an app






2. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






3. A web-based tool or desktop application that collects syndicated content.






4. Uses software to fine tune the offer and build intimacy with the customer






5. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






6. Performative in that the player chooses an action that the game executes






7. Attention - Interest - Desire - and Action






8. Occurs when people follow the behaviors of others






9. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






10. Ability of a site to draw repeat visits and to keep people on a site






11. The term used when people have clicked on or viewed a web page.






12. Careful crafting of a title that markets the content






13. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






14. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






15. The ability to freely interact with other people and companies; open access to venues that allow users to share content






16. The ability to attribute prospect behavior to the media that triggered the response.






17. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






18. Media for which you assessed monetary fees






19. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






20. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






21. Ads that appear between web pages (before the browser displays a new page).






22. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






23. Accumulated resources whose value flows to people as a result of their access to others






24. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






25. Placement of a branded item in an entertainment property such as a television program - movie - or game.






26. Acronym representing a way to create real-time Web applications.






27. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






28. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






29. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






30. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






31. Information that people copy from other sources






32. Person who is frequently able to influence others






33. Channels capable of two way communication on a small scale






34. The process by which display ads get placed on websites.






35. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






36. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






37. When an advertiser pays for their online ad based on the number of views.






38. The RSS or Atom feeds used by news aggregators.






39. Require a great time investment are highly immersive and demand advance skill






40. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






41. Content that refutes an accepted belief






42. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






43. How much activity can a website handle - can it handle times of large visits






44. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






45. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






46. Oldest venue of social media that are ineractive versions of community bulletin boards






47. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






48. Do not require all participants to immediately respond






49. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






50. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l