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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






2. Online word of mouth and very strong influence on consumer decision making






3. Media for which you assessed monetary fees






4. Save your bookmarks online so they are always available wherever you have online access






5. This ad buying option places ads on several networked websites.






6. The ability to attribute prospect behavior to the media that triggered the response.






7. Media channels the brand controls






8. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






9. Those that involve expert play to organize and value variables in the game system






10. The use of a digital brand name by someone who does not have legit claim to the name






11. Consumers are happy/ unhappy posting about you with reviews of anysort






12. Handle: your user name in a social community






13. Refers to the process social media users undergo to categorize content according to their own folksonomy






14. Authority building content seminal pieces of work that shape the way people think






15. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






16. Original cntent that positions the sponsoring entity as a authority






17. Performative in that the player chooses an action that the game executes






18. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






19. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






20. Person who is frequently able to influence others






21. Constantly wired in the network - always online






22. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






23. Accumulated resources whose value flows to people as a result of their access to others






24. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






25. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






26. Those others view as knowledgeable sources of information






27. Automated software that combs through web sites to index web pages for search engines.






28. Occur in real time






29. Ads that appear between web pages (before the browser displays a new page).






30. Attention - Interest - Desire - and Action






31. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






32. Persuades with the opinion or recommendation of an expert in the field






33. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






34. Media channels beyond the control of the company (word of mouth)






35. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






36. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






37. Paying to acquire leads from an outside party at a set rate or amount per lead.






38. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






39. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






40. Anything that involves delivering hosted services online






41. Within each medium - marketers can choose these specifically to place a message






42. How much activity can a website handle - can it handle times of large visits






43. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






44. This ad buying option places an ad at various places on one website.






45. The degree to which the data in a database is accurate and consistent according to a data model and data type.






46. The term used when people have clicked on or viewed a web page.






47. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






48. Assessments with detailed comments about the object in question






49. The interface that allows one computer system or application to communicate and exchange data with another.






50. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase