Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Within each medium - marketers can choose these specifically to place a message






2. Those others view as knowledgeable sources of information






3. The coding language used to create and link together documents and files on the internet.






4. Placement of a branded item in an entertainment property such as a television program - movie - or game.






5. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






6. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






7. Scores that people acting in the role of critics assign to something as an indicator






8. Original cntent that positions the sponsoring entity as a authority






9. Anything that involves delivering hosted services online






10. Accumulated resources whose value flows to people as a result of their access to others






11. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






12. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






13. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






14. Save your bookmarks online so they are always available wherever you have online access






15. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






16. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






17. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






18. Share and promote online news






19. The electronic/online activity of prospects






20. Sites with aid in the dissemination of content to an audience:






21. Performative in that the player chooses an action that the game executes






22. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






23. Google's pay-per-click advertiser program.






24. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






25. Require a great time investment are highly immersive and demand advance skill






26. The way the game world is experienced






27. Refers to the process social media users undergo to categorize content according to their own folksonomy






28. The exposure of a clickable ad on a website to one individual person.






29. This ad buying option places an ad at various places on one website.






30. Belief that when a lot of people select one option then it must be the right option






31. The visual nature of the game such as science fiction - fantasy horror and retro






32. The degree to which the data in a database is accurate and consistent according to a data model and data type.






33. Software that is routinely updated like an app






34. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






35. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






36. Attention - Interest - Desire - and Action






37. Typically educational content that readers use over time - save and share






38. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






39. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






40. Avg number of times someone is exposed to your message






41. Classifications that experts create






42. Careful crafting of a title that markets the content






43. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






44. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






45. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






46. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






47. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






48. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






49. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






50. The ability to freely interact with other people and companies; open access to venues that allow users to share content