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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This ad buying option places ads on several networked websites.
RON (Run of Network)
Social networking sites
Power users
Milieu
2. Classifications that experts create
Your social brand
Taxonomies
Social communities
Title linkbaiting
3. Ads that appear between web pages (before the browser displays a new page).
Interstitial Ads
Spider
AIDA
Your social brand
4. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Organic Search
Scalability
Owned media
In-game advertising
5. The coding language used to create and link together documents and files on the internet.
URL Tracking
Ad Serving
HTML (HyperText Markup Language)
Role playing games
6. Typically educational content that readers use over time - save and share
Pillar content
Personal media
Alternate reality game
Reputation capital
7. The visual nature of the game such as science fiction - fantasy horror and retro
Pillar content
Cookie
Milieu
Humor hook
8. The RSS or Atom feeds used by news aggregators.
Churn Rate
Ad Tracking
Simulation games
Feed
9. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Bases of social power
Social networking sites
Exit Traffic
Expandable Ads
10. Media for which you assessed monetary fees
Buying Cycle
Social Commerce
Paid media
Title linkbaiting
11. Website measurement that records unique IP addresses as individual visitors.
Cross Selling
Unique Visitor
Churn Rate
Alternate reality game
12. Attempt to depict real world sitiuations
Search Engine Marketing (SEM)
Cognitive bias
Humor hook
Simulation games
13. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Blogs
Social Commerce
Cost Per Thousand (CPM)
Reputation capital
14. Content that offers a claim about something of interest
Filler content
Research hook
Landing Page
Platforms
15. Sets of labels (tags) individuals choose in a way that makes sense to them
Benefits of engaging with your customers through online social channels
Folksonomies
In-game advertising
AJAX (Asynchronous Java Script and XML)
16. This ad buying option places an ad at various places on one website.
Organic Search
Mode
Digital native
ROS (Run of Site)
17. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Marketing Qualified Lead (MQL)
Landing Page
Handle squatting
Display ads
18. The ability to attribute prospect behavior to the media that triggered the response.
Authority
Other referral tools
Social proof
Response Attribution
19. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Cost Per Action (CPA)
Steps in a shopping decision
Media Sharing sites
Split-Run
20. Refers to situations where consumers interact with others during a shopping event
Social shopping
Social news communities
RON (Run of Network)
Strategy games
21. Google's pay-per-click advertiser program.
Inbound Link
EPV (Earnings Per Visitor)
Page View
Adwords
22. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Filler content
Personal media
Pay-Per-Impression
Social proof
23. Those that involve expert play to organize and value variables in the game system
Reputation capital
Authority
Strategy games
Exit Traffic
24. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Conversion
Tags
Meme
Power users
25. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games
Casual games
Social proof
Online Ads/Banner Ads
Reach
26. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Word of mouse
Response Attribution
Impression:
Affinity
27. Assessments with detailed comments about the object in question
Core games
Exit Traffic
Response Attribution
Reviews
28. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Bases of social power
CGI (Common Gateway Interface)
Perpetual beta
Casual games
29. Within each medium - marketers can choose these specifically to place a message
Vehicles
Cost Per Click (CPC)
Herding behavior
Digital Body Language
30. Crosses the boundaries of mass and personal media
Expandable Ads
Cognitive bias
Marketing Qualified Lead (MQL)
Social media
31. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Recommendations and referrals
Churn Rate
Dynamic Content
Earned media
32. The way the game world is experienced
Meme
Reviews
Taxonomies
Mode
33. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
When we are more likely to conform
Conversion
Adsense
Core games
34. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Simulation games
Resource hook
Social capital
Conformity
35. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Cross Selling
Dynamic Content
Split-Run
Online Ads/Banner Ads
36. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
EPV (Earnings Per Visitor)
Social customer relationship management (crm)
Bases of social power
Expandable Ads
37. Constantly wired in the network - always online
Split-Run
FTP (file transfer protocol)
Digital native
Humor hook
38. Media channels beyond the control of the company (word of mouth)
Page View
Pillar content
Social Media Marketing
Earned media
39. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Response Attribution
Social Publishing
Word of mouse
Stenography
40. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Direct Response
Simulation games
Data Hygiene
ASP (Active Server Pages):
41. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
Search Engine Optimization (SEO)
Resource hook
Anchor Text
42. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Filler content
Other referral tools
Vehicles
Social media
43. Interactive social system that is available to users 24/7
Earned media
Social news communities
Web 2.0
Asynchronous interactions
44. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Online Ads/Banner Ads
Role of social media in the consumer purchase process
AIDA
Buying Cycle
45. Attention - Interest - Desire - and Action
AIDA
Digital Body Language
Mode
Aggregator
46. Occur in real time
Ratings
Synchronous interactions
Click-Through-Rate (CTR)
Pay-Per-Inclusion
47. The value added for all users by each individual user
Tagging
Search Engine Marketing (SEM)
Network effect
Wikis
48. Media channels the brand controls
Opinion leader
Owned media
Aggregation
Reputation economy
49. Acronym representing a way to create real-time Web applications.
Reach
AJAX (Asynchronous Java Script and XML)
Mass media
CGI (Common Gateway Interface)
50. The interface that allows one computer system or application to communicate and exchange data with another.
Meme
FTP (file transfer protocol)
Mode
API (Application Programming Interface)