Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






2. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






3. Interactive social system that is available to users 24/7






4. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






5. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






6. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






7. When an advertiser pays for their online ad based on the number of views.






8. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






9. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






10. Save your bookmarks online so they are always available wherever you have online access






11. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






12. Online word of mouth and very strong influence on consumer decision making






13. A link to your website from a different website.






14. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






15. Sites with aid in the dissemination of content to an audience:






16. The visual nature of the game such as science fiction - fantasy horror and retro






17. Original cntent that positions the sponsoring entity as a authority






18. Change in beliefs or actions as a reaction to group pressure (real or imagined)






19. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






20. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






21. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






22. Content that refutes an accepted belief






23. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






24. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






25. Cost of advertising based on the number of clicks received.






26. Content written with the intent to be helpful to target audience






27. Do not require all participants to immediately respond






28. Content that will entertain






29. Sets of labels (tags) individuals choose in a way that makes sense to them






30. Classifications that experts create






31. The use of a digital brand name by someone who does not have legit claim to the name






32. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






33. May include text graphics video and sound but on a website






34. The value added for all users by each individual user






35. Authority building content seminal pieces of work that shape the way people think






36. Host content but also typically feature video - photo etc. other than text






37. Ads that appear between web pages (before the browser displays a new page).






38. The ability to attribute prospect behavior to the media that triggered the response.






39. Media channels the brand controls






40. The degree to which the data in a database is accurate and consistent according to a data model and data type.






41. Media channels beyond the control of the company (word of mouth)






42. The RSS or Atom feeds used by news aggregators.






43. The ability to freely interact with other people and companies; open access to venues that allow users to share content






44. Constantly wired in the network - always online






45. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






46. Within each medium - marketers can choose these specifically to place a message






47. Google's pay-per-click advertiser program.






48. Attempt to depict real world sitiuations






49. Anything that involves delivering hosted services online






50. Ability of a site to draw repeat visits and to keep people on a site