Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






2. Ads that appear between web pages (before the browser displays a new page).






3. Means of communication that can reach a large number of individuals






4. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






5. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






6. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






7. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






8. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






9. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






10. Assessments with detailed comments about the object in question






11. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






12. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






13. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






14. Online word of mouth and very strong influence on consumer decision making






15. Host content but also typically feature video - photo etc. other than text






16. Those others view as knowledgeable sources of information






17. The RSS or Atom feeds used by news aggregators.






18. Persuades with the opinion or recommendation of an expert in the field






19. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






20. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






21. Typically educational content that readers use over time - save and share






22. When an advertiser pays for their online ad based on the number of views.






23. The means by which files are transferred from your computer directly to your website.






24. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






25. Performative in that the player chooses an action that the game executes






26. May include text graphics video and sound but on a website






27. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






28. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






29. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






30. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






31. Consumers are happy/ unhappy posting about you with reviews of anysort






32. Occurs when people follow the behaviors of others






33. Handle: your user name in a social community






34. The term used when people have clicked on or viewed a web page.






35. Scores that people acting in the role of critics assign to something as an indicator






36. Media channels beyond the control of the company (word of mouth)






37. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






38. A link to your website from a different website.






39. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






40. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






41. Avg number of times someone is exposed to your message






42. Content written with the intent to be helpful to target audience






43. A means of communication






44. Anything that involves delivering hosted services online






45. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






46. Ability of a site to draw repeat visits and to keep people on a site






47. Interactive social system that is available to users 24/7






48. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






49. Careful crafting of a title that markets the content






50. Cost of advertising based on the number of clicks received.