SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Interactive social system that is available to users 24/7
Web 2.0
Word of mouse
Demographics
Reputation capital
2. Performative in that the player chooses an action that the game executes
Action games
Affinity
Dynamic Content
Authority building content
3. Content that promises something for free
Giveaway hook
Herding behavior
Platforms
Buying Cycle
4. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Buying Cycle
Role of social media in the consumer purchase process
Alternate reality game
CGI (Common Gateway Interface)
5. Channels capable of two way communication on a small scale
Personal media
Spider
ROS (Run of Site)
Reputation capital
6. The interface that allows one computer system or application to communicate and exchange data with another.
HTML (HyperText Markup Language)
API (Application Programming Interface)
Role of social media in the consumer purchase process
Social media
7. Handle: your user name in a social community
Word of mouse
Other referral tools
Ad Tracking
Your social brand
8. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Word of mouse
Hover/Floating Ads
Benefits of engaging with your customers through online social channels
Landing Page
9. A link to your website from a different website.
Flagship content
Inbound Link
Social Media Marketing
Power users
10. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Advergaming
FTP (file transfer protocol)
Aggregation
Meta Tag
11. Share and promote online news
Social news communities
FTP (file transfer protocol)
Buying Cycle
Social proof
12. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
ASP (Active Server Pages):
RSS (Really Simple Syndication)
Level of participation
Role of social media in the consumer purchase process
13. Content that offers a claim about something of interest
Online Ads/Banner Ads
Ratings
Research hook
Filler content
14. Classifications that experts create
Social proof
Share tools
Taxonomies
Inbound Link
15. Do not require all participants to immediately respond
Title linkbaiting
Mode
Benefits of engaging with your customers through online social channels
Asynchronous interactions
16. Information that people copy from other sources
Filler content
Aggregator
Exit Traffic
Buying Cycle
17. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
Social customer relationship management (crm)
Social communities
Recommendations and referrals
Click-Through-Rate (CTR)
18. A link that leads people to a different website from the one they are visiting.
Digital native
Outbound Link
When we are more likely to conform
In-game advertising
19. Number of people exposed to your message
ROS (Run of Site)
Adwords
Humor hook
Reach
20. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Tagging
Social media
Flagship content
Filler content
21. Media channels beyond the control of the company (word of mouth)
Authority
Earned media
Steps in a shopping decision
Social proof
22. Scores that people acting in the role of critics assign to something as an indicator
Social Media Marketing
Culture of participation
Ratings
Synchronous interactions
23. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Ad Tracking
Skyscraper
Core games
ASP (Active Server Pages):
24. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Herding behavior
Dynamic Content
Landing Page
Online Ads/Banner Ads
25. Selling an additional category of products/solutions as a result of a customer's original purchase.
Cross Selling
Adsense
Contrary hook
Inbound Link
26. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Meta Tag
Social Media Marketing
Advergaming
Response Attribution
27. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Split-Run
Recommendations and referrals
ROS (Run of Site)
Meta Tag
28. This ad buying option places ads on several networked websites.
Display ads
Aggregation
Different forms of social media
RON (Run of Network)
29. Belief that when a lot of people select one option then it must be the right option
Rich-Media
Social proof
Hover/Floating Ads
Feed
30. Consumers are happy/ unhappy posting about you with reviews of anysort
HTML (HyperText Markup Language)
Web 2.0
Reputation economy
RSS (Really Simple Syndication)
31. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Above The Fold
CGI (Common Gateway Interface)
Social proof
Reviews
32. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Product placement
Resource hook
In-game advertising
Expandable Ads
33. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Cookie
Forums
Split-Run
HTML (HyperText Markup Language)
34. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Stenography
Impression:
Aggregation
Role playing games
35. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Social networking sites
Best practices to leverage social reviews and ratings
Conformity
Click-Through-Rate (CTR)
36. Anything that involves delivering hosted services online
Social Media Marketing
Cloud computing
Tagging
Online Ads/Banner Ads
37. Paying to acquire leads from an outside party at a set rate or amount per lead.
Hover/Floating Ads
Pay-Per-Lead
Mode
Search Engine Optimization (SEO)
38. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Demographics
Outbound Link
Medium (or channel)
Spider
39. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Cost Per Click (CPC)
Adsense
Advergaming
Social capital
40. The use of a digital brand name by someone who does not have legit claim to the name
Product placement
Handle squatting
Cloud computing
Research hook
41. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Role of social media in the consumer purchase process
Cost Per Click (CPC)
Pay-Per-Inclusion
Social Commerce
42. The exposure of a clickable ad on a website to one individual person.
Role playing games
Unique Visitor
Filler content
Impression:
43. Website measurement that records unique IP addresses as individual visitors.
Unique Visitor
Aggregator
Personal media
Click-Through-Rate (CTR)
44. Oldest venue of social media that are ineractive versions of community bulletin boards
Dynamic Content
Different forms of social media
Cloud computing
Forums
45. Persuades with the opinion or recommendation of an expert in the field
Authority
Milieu
Blogs
Above The Fold
46. Software that is routinely updated like an app
Meme
Mass media
Perpetual beta
HTML (HyperText Markup Language)
47. Original cntent that positions the sponsoring entity as a authority
Pay-Per-Click
Aggregator
Demographics
Authority building content
48. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Social games
Medium (or channel)
Impression:
Online Ads/Banner Ads
49. The ability to attribute prospect behavior to the media that triggered the response.
Response Attribution
Landing Page
Synchronous interactions
Cost Per Action (CPA)
50. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
URL Tracking
Folksonomies
Role of social media in the consumer purchase process
Reputation capital