SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Belief that when a lot of people select one option then it must be the right option
Social proof
Stenography
ASP (Active Server Pages):
Word of mouse
2. Refers to the process social media users undergo to categorize content according to their own folksonomy
Vehicles
Affinity
Tagging
Wikis
3. Refers to situations where consumers interact with others during a shopping event
Power users
Strategy games
Reach
Social shopping
4. The means by which files are transferred from your computer directly to your website.
Bases of social power
FTP (file transfer protocol)
Cookie
Social proof
5. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
When we are more likely to conform
Owned media
Organic Search
Social Publishing
6. The term used when people have clicked on or viewed a web page.
EPV (Earnings Per Visitor)
Page View
Earned media
Black Hat SEO
7. How much activity can a website handle - can it handle times of large visits
Social shopping
Authority building content
Anchor Text
Scalability
8. Anything that involves delivering hosted services online
Cloud computing
Simulation games
Aggregator
Steps in a shopping decision
9. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Bases of social power
CGI (Common Gateway Interface)
AIDA
Genre
10. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Churn Rate
Cost Per Thousand (CPM)
In game immersive advertising
Forums
11. Assessments with detailed comments about the object in question
Folksonomies
Reviews
Action games
Social media
12. A means of communication
AIDA
Bases of social power
ASP (Active Server Pages):
Media
13. Software that is routinely updated like an app
Perpetual beta
Digital native
Word of mouse
Mode
14. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Aggregation
Marketing Qualified Lead (MQL)
Interstitial Ads
Level of participation
15. Constantly wired in the network - always online
Social Commerce
Digital native
Churn Rate
Impression:
16. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Demographics
Tags
Social Media Marketing
Filler content
17. Online word of mouth and very strong influence on consumer decision making
Dynamic Content
Word of mouse
Ratings
Synchronous interactions
18. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Best practices to leverage social reviews and ratings
Giveaway hook
Media Sharing sites
Ratings
19. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Meme
Level of participation
Owned media
Affinity
20. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Adwords
Contrary hook
Handle squatting
Skyscraper
21. Games in which the players play a character role with the goal of completing a mission
Feed
Role playing games
Dynamic Content
Reputation economy
22. Those that involve expert play to organize and value variables in the game system
ROS (Run of Site)
Organic Search
Strategy games
Split-Run
23. The shortcuts our brains take when we process information
Cognitive bias
Pay-Per-Click
Expandable Ads
HTML (HyperText Markup Language)
24. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Inbound Link
URL Tracking
Action games
Culture of participation
25. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Benefits of engaging with your customers through online social channels
Different forms of social media
Opinion leader
Landing Page
26. The value added for all users by each individual user
Asynchronous interactions
Cost Per Action (CPA)
Network effect
Dynamic Content
27. Careful crafting of a title that markets the content
Ad Tracking
Search Engine Optimization (SEO)
Demographics
Title linkbaiting
28. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Social customer relationship management (crm)
Meme
Conversion
Strategy games
29. Content that refutes an accepted belief
Social Publishing
Social games
Contrary hook
Handle squatting
30. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Share tools
AJAX (Asynchronous Java Script and XML)
Conformity
FTP (file transfer protocol)
31. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Media
Social news communities
Alternate reality game
Stenography
32. Change in beliefs or actions as a reaction to group pressure (real or imagined)
HTML (HyperText Markup Language)
Conformity
Social proof
Social media
33. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Social media
Authority building content
Advergaming
Reviews
34. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Social ads
Perpetual beta
Cognitive bias
AIDA
35. The use of a digital brand name by someone who does not have legit claim to the name
Cost Per Action (CPA)
Handle squatting
Action games
Bases of social power
36. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Product placement
Anchor Text
Churn Rate
EPV (Earnings Per Visitor)
37. Channels capable of two way communication on a small scale
Inbound Link
Wikis
Personal media
Media
38. The RSS or Atom feeds used by news aggregators.
Marketing Qualified Lead (MQL)
API (Application Programming Interface)
Feed
Other referral tools
39. Content that offers a claim about something of interest
Advergaming
Humor hook
Social ads
Research hook
40. Share and promote online news
Profiling
Buying Cycle
Benefits of engaging with your customers through online social channels
Social news communities
41. Occur in real time
Synchronous interactions
Personal media
Ratings
Blogs
42. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Synchronous interactions
Other referral tools
Core games
Mass media
43. Automated software that combs through web sites to index web pages for search engines.
Meme
Ratings
Spider
Level of participation
44. Websites that host regularly updated content
Blogs
HTML (HyperText Markup Language)
Split-Run
Social ads
45. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Herding behavior
In-game advertising
Social proof
Humor hook
46. Consumers are happy/ unhappy posting about you with reviews of anysort
EPV (Earnings Per Visitor)
Site stickiness
Social news communities
Reputation economy
47. Within each medium - marketers can choose these specifically to place a message
In-game advertising
Cost Per Click (CPC)
Vehicles
Aggregation
48. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Direct Response
Digital Body Language
Skyscraper
Aggregator
49. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Black Hat SEO
Your social brand
Vehicles
Response Attribution
50. Method of game play:
Alternate reality game
API (Application Programming Interface)
Genre
Social bookmarking sites