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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The way the game world is experienced
Culture of participation
Mode
Hover/Floating Ads
Search Engine Marketing (SEM)
2. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Recommendations and referrals
Digital native
Flagship content
FTP (file transfer protocol)
3. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Synchronous interactions
Outbound Link
Exit Traffic
Social Media Marketing
4. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
RON (Run of Network)
Giveaway hook
Authority
5. Problem recognition - info search - alternative eval - purchase - post purchase eval
Steps in a shopping decision
Direct Response
Benefits of engaging with your customers through online social channels
Tags
6. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Meta Tag
Platforms
Social networking sites
Authority
7. The ability to attribute prospect behavior to the media that triggered the response.
EPV (Earnings Per Visitor)
Culture of participation
Response Attribution
Casual games
8. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Expandable Ads
Mass media
Role of social media in the consumer purchase process
Giveaway hook
9. Media channels beyond the control of the company (word of mouth)
Earned media
HTML (HyperText Markup Language)
Milieu
Social shopping
10. Oldest venue of social media that are ineractive versions of community bulletin boards
Hover/Floating Ads
Vehicles
Direct Response
Forums
11. May include text graphics video and sound but on a website
Social capital
Interstitial Ads
Platforms
Display ads
12. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Platforms
Humor hook
Network effect
Advergaming
13. Number of people exposed to your message
Organic Search
Cross Selling
Reach
Role playing games
14. The ability to freely interact with other people and companies; open access to venues that allow users to share content
Marketing Qualified Lead (MQL)
Tagging
Culture of participation
Digital native
15. The interface that allows one computer system or application to communicate and exchange data with another.
Scalability
API (Application Programming Interface)
Reach
Skyscraper
16. Host content but also typically feature video - photo etc. other than text
EPV (Earnings Per Visitor)
Media Sharing sites
Interstitial Ads
Vehicles
17. Anything that involves delivering hosted services online
Paid media
Taxonomies
Cloud computing
Synchronous interactions
18. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Other referral tools
Taxonomies
Benefits of engaging with your customers through online social channels
Response Attribution
19. Careful crafting of a title that markets the content
Product placement
In game immersive advertising
Social news communities
Title linkbaiting
20. Google's pay-per-click advertiser program.
Adwords
Reach
Outbound Link
Expandable Ads
21. Media channels the brand controls
Social media
Strategy games
Owned media
Cost Per Click (CPC)
22. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Product placement
Impression:
Meme
Feed
23. Content that will entertain
Exit Traffic
Adwords
Social Commerce
Humor hook
24. Require a great time investment are highly immersive and demand advance skill
Ratings
Handle squatting
Simulation games
Core games
25. Accumulated resources whose value flows to people as a result of their access to others
Bases of social power
Social capital
URL Tracking
Adsense
26. The term used when people have clicked on or viewed a web page.
Landing Page
Page View
Adsense
Cookie
27. Authority building content seminal pieces of work that shape the way people think
Social games
Flagship content
Alternate reality game
AJAX (Asynchronous Java Script and XML)
28. Content that refutes an accepted belief
Contrary hook
Power users
Cross Selling
In game immersive advertising
29. Interactive social system that is available to users 24/7
Pillar content
Cost Per Action (CPA)
Skyscraper
Web 2.0
30. Automated software that combs through web sites to index web pages for search engines.
Search Engine Marketing (SEM)
Share tools
Culture of participation
Spider
31. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Different forms of social media
ROS (Run of Site)
Profiling
Social proof
32. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Flagship content
Anchor Text
Digital native
Social proof
33. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Profiling
Perpetual beta
Affinity
Wikis
34. Media for which you assessed monetary fees
Black Hat SEO
Authority
Paid media
Rich-Media
35. Sets of labels (tags) individuals choose in a way that makes sense to them
Outbound Link
Aggregation
Folksonomies
Site stickiness
36. Content that promises something for free
Social customer relationship management (crm)
Cognitive bias
Digital native
Giveaway hook
37. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Web 2.0
Inbound Link
Bases of social power
Tags
38. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Impression:
Alternate reality game
Response Attribution
Affinity
39. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling
Above The Fold
Action games
Best practices to leverage social reviews and ratings
Other referral tools
40. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Reviews
Social proof
Cloud computing
Site stickiness
41. Refers to situations where consumers interact with others during a shopping event
Social shopping
Search Engine Optimization (SEO)
Rich-Media
Giveaway hook
42. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
FTP (file transfer protocol)
Pay-Per-Lead
Meme
Social networking sites
43. The electronic/online activity of prospects
Direct Response
Digital Body Language
Role of social media in the consumer purchase process
Site stickiness
44. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Pay-Per-Impression
Frequency
Pillar content
Cost Per Thousand (CPM)
45. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Search Engine Optimization (SEO)
Reviews
Personal media
Perpetual beta
46. Paying to acquire leads from an outside party at a set rate or amount per lead.
Pay-Per-Lead
Cognitive bias
Benefits of engaging with your customers through online social channels
API (Application Programming Interface)
47. Assessments with detailed comments about the object in question
Research hook
Reviews
RON (Run of Network)
Alternate reality game
48. Websites that host regularly updated content
Blogs
Forums
Outbound Link
Social proof
49. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Social communities
Social shopping
Churn Rate
Black Hat SEO
50. Within each medium - marketers can choose these specifically to place a message
Social media
Different forms of social media
Search Engine Marketing (SEM)
Vehicles