Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to attribute prospect behavior to the media that triggered the response.






2. The visual nature of the game such as science fiction - fantasy horror and retro






3. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






4. Automated software that combs through web sites to index web pages for search engines.






5. The interface that allows one computer system or application to communicate and exchange data with another.






6. The process by which display ads get placed on websites.






7. The RSS or Atom feeds used by news aggregators.






8. The shortcuts our brains take when we process information






9. Require a great time investment are highly immersive and demand advance skill






10. This ad buying option places an ad at various places on one website.






11. Problem recognition - info search - alternative eval - purchase - post purchase eval






12. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






13. Means of communication that can reach a large number of individuals






14. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






15. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






16. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






17. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






18. Online word of mouth and very strong influence on consumer decision making






19. Website measurement that records unique IP addresses as individual visitors.






20. Refers to the process social media users undergo to categorize content according to their own folksonomy






21. The exposure of a clickable ad on a website to one individual person.






22. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






23. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






24. Acronym representing a way to create real-time Web applications.






25. Attention - Interest - Desire - and Action






26. Content that offers a claim about something of interest






27. Software that is routinely updated like an app






28. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






29. Save your bookmarks online so they are always available wherever you have online access






30. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






31. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






32. Google's pay-per-click advertiser program.






33. A web-based tool or desktop application that collects syndicated content.






34. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






35. The coding language used to create and link together documents and files on the internet.






36. Crosses the boundaries of mass and personal media






37. Content that will entertain






38. Paying to acquire leads from an outside party at a set rate or amount per lead.






39. A link that leads people to a different website from the one they are visiting.






40. Interactive social system that is available to users 24/7






41. Host content but also typically feature video - photo etc. other than text






42. Typically educational content that readers use over time - save and share






43. Refers to situations where consumers interact with others during a shopping event






44. Sites with aid in the dissemination of content to an audience:






45. The use of a digital brand name by someone who does not have legit claim to the name






46. Ads that appear between web pages (before the browser displays a new page).






47. Assessments with detailed comments about the object in question






48. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






49. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






50. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.