Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






2. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






3. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






4. Google's pay-per-click advertiser program.






5. A link to your website from a different website.






6. The visual nature of the game such as science fiction - fantasy horror and retro






7. Save your bookmarks online so they are always available wherever you have online access






8. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






9. Person who is frequently able to influence others






10. Information that people copy from other sources






11. Number of people exposed to your message






12. The shortcuts our brains take when we process information






13. Ads that appear between web pages (before the browser displays a new page).






14. The electronic/online activity of prospects






15. The degree to which the data in a database is accurate and consistent according to a data model and data type.






16. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






17. Uses software to fine tune the offer and build intimacy with the customer






18. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






19. Cost of advertising based on the number of clicks received.






20. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






21. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






22. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






23. Belief that when a lot of people select one option then it must be the right option






24. The value added for all users by each individual user






25. This ad buying option places an ad at various places on one website.






26. The process by which display ads get placed on websites.






27. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






28. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






29. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






30. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






31. Host content but also typically feature video - photo etc. other than text






32. Oldest venue of social media that are ineractive versions of community bulletin boards






33. Interactive social system that is available to users 24/7






34. Website measurement that records unique IP addresses as individual visitors.






35. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






36. The use of a digital brand name by someone who does not have legit claim to the name






37. Content that will entertain






38. The term used when people have clicked on or viewed a web page.






39. Selling an additional category of products/solutions as a result of a customer's original purchase.






40. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






41. May include text graphics video and sound but on a website






42. Content written with the intent to be helpful to target audience






43. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






44. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






45. Careful crafting of a title that markets the content






46. The means by which files are transferred from your computer directly to your website.






47. Constantly wired in the network - always online






48. Crosses the boundaries of mass and personal media






49. Sites with aid in the dissemination of content to an audience:






50. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution