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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content that will entertain
Humor hook
Buying Cycle
Display ads
Aggregator
2. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Black Hat SEO
Steps in a shopping decision
Different forms of social media
Display ads
3. Occurs when people follow the behaviors of others
Herding behavior
Dynamic Content
Core games
Search Engine Optimization (SEO)
4. Content that refutes an accepted belief
Contrary hook
AIDA
When we are more likely to conform
Black Hat SEO
5. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Web 2.0
Exit Traffic
Wikis
Perpetual beta
6. Number of people exposed to your message
Demographics
Reach
Mass media
Genre
7. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Medium (or channel)
In-game advertising
FTP (file transfer protocol)
Ad Serving
8. When an advertiser pays for their online ad based on the number of views.
Resource hook
Herding behavior
Pay-Per-Impression
Social proof
9. The means by which files are transferred from your computer directly to your website.
Feed
FTP (file transfer protocol)
Research hook
Social Publishing
10. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
CGI (Common Gateway Interface)
Mass media
Pay-Per-Impression
Research hook
11. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Media
Benefits of engaging with your customers through online social channels
Handle squatting
HTML (HyperText Markup Language)
12. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.
Cost Per Action (CPA)
Humor hook
URL Tracking
Paid media
13. Information that people copy from other sources
Network effect
Mode
Filler content
Vehicles
14. Host content but also typically feature video - photo etc. other than text
Scalability
Ad Serving
When we are more likely to conform
Media Sharing sites
15. Sets of labels (tags) individuals choose in a way that makes sense to them
Folksonomies
Social capital
In-game advertising
Network effect
16. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Social Media Marketing
Conversion
URL Tracking
Above The Fold
17. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Social news communities
Buying Cycle
Skyscraper
Other referral tools
18. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Social media
Recommendations and referrals
Bases of social power
Digital native
19. Software that is routinely updated like an app
Earned media
Online Ads/Banner Ads
Perpetual beta
Reputation capital
20. Sites with aid in the dissemination of content to an audience:
Social Publishing
Social proof
Reach
Affinity
21. A web-based tool or desktop application that collects syndicated content.
Aggregator
ASP (Active Server Pages):
Strategy games
Conformity
22. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Aggregator
Adsense
EPV (Earnings Per Visitor)
Meta Tag
23. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Interstitial Ads
Impression:
Genre
Demographics
24. Problem recognition - info search - alternative eval - purchase - post purchase eval
FTP (file transfer protocol)
Social media
Steps in a shopping decision
Product placement
25. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Dynamic Content
EPV (Earnings Per Visitor)
Share tools
Cloud computing
26. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Giveaway hook
Affinity
Paid media
API (Application Programming Interface)
27. Within each medium - marketers can choose these specifically to place a message
Filler content
Vehicles
Conformity
Organic Search
28. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Product placement
Ad Tracking
Pay-Per-Inclusion
Organic Search
29. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
Social communities
Rich-Media
Digital native
30. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
Tagging
Adsense
Advergaming
31. Selling an additional category of products/solutions as a result of a customer's original purchase.
Your social brand
AIDA
Search Engine Optimization (SEO)
Cross Selling
32. Do not require all participants to immediately respond
Conversion
Profiling
Medium (or channel)
Asynchronous interactions
33. Cost of advertising based on the number of clicks received.
Cost Per Click (CPC)
Mass media
Pillar content
Skyscraper
34. The interface that allows one computer system or application to communicate and exchange data with another.
API (Application Programming Interface)
In game immersive advertising
Ad Tracking
Social communities
35. Consumers are happy/ unhappy posting about you with reviews of anysort
Asynchronous interactions
Contrary hook
Reputation economy
Social Publishing
36. Media channels the brand controls
In-game advertising
Expandable Ads
ASP (Active Server Pages):
Owned media
37. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.
Exit Traffic
Core games
Marketing Qualified Lead (MQL)
When we are more likely to conform
38. Handle: your user name in a social community
Your social brand
Feed
Title linkbaiting
Dynamic Content
39. The ability to attribute prospect behavior to the media that triggered the response.
Search Engine Optimization (SEO)
Recommendations and referrals
Response Attribution
Role playing games
40. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Contrary hook
Advergaming
Organic Search
Reputation capital
41. A link to your website from a different website.
AIDA
Different forms of social media
Inbound Link
Earned media
42. The use of a digital brand name by someone who does not have legit claim to the name
Social proof
Meta Tag
In-game advertising
Handle squatting
43. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
Search Engine Marketing (SEM)
Unique Visitor
Platforms
Cost Per Click (CPC)
44. Uses software to fine tune the offer and build intimacy with the customer
Asynchronous interactions
Social networking sites
Ratings
Social customer relationship management (crm)
45. Share and promote online news
Best practices to leverage social reviews and ratings
Paid media
Anchor Text
Social news communities
46. Oldest venue of social media that are ineractive versions of community bulletin boards
Landing Page
Advergaming
Forums
Above The Fold
47. Attention - Interest - Desire - and Action
Casual games
Social Publishing
AIDA
Anchor Text
48. Content written with the intent to be helpful to target audience
Marketing Qualified Lead (MQL)
Resource hook
Culture of participation
Social capital
49. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social proof
Conformity
Digital native
Dynamic Content
50. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it
Wikis
Stenography
Aggregator
Site stickiness