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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Method of game play:






2. Do not require all participants to immediately respond






3. Websites that host regularly updated content






4. A link that leads people to a different website from the one they are visiting.






5. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






6. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






7. Save your bookmarks online so they are always available wherever you have online access






8. The exposure of a clickable ad on a website to one individual person.






9. Sets of labels (tags) individuals choose in a way that makes sense to them






10. The RSS or Atom feeds used by news aggregators.






11. Paying to acquire leads from an outside party at a set rate or amount per lead.






12. Online word of mouth and very strong influence on consumer decision making






13. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






14. May include text graphics video and sound but on a website






15. A link to your website from a different website.






16. Attempt to depict real world sitiuations






17. Acronym representing a way to create real-time Web applications.






18. A web-based tool or desktop application that collects syndicated content.






19. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






20. How much activity can a website handle - can it handle times of large visits






21. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






22. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






23. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






24. Authority building content seminal pieces of work that shape the way people think






25. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






26. Those others view as knowledgeable sources of information






27. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






28. Within each medium - marketers can choose these specifically to place a message






29. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






30. Website measurement that records unique IP addresses as individual visitors.






31. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






32. Crosses the boundaries of mass and personal media






33. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






34. Content written with the intent to be helpful to target audience






35. The means by which files are transferred from your computer directly to your website.






36. The interface that allows one computer system or application to communicate and exchange data with another.






37. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






38. Avg number of times someone is exposed to your message






39. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






40. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






41. Occurs when people follow the behaviors of others






42. When an advertiser pays for their online ad based on the number of views.






43. Media channels beyond the control of the company (word of mouth)






44. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






45. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






46. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






47. Oldest venue of social media that are ineractive versions of community bulletin boards






48. Content that will entertain






49. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






50. Channels capable of two way communication on a small scale







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