Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The means by which files are transferred from your computer directly to your website.






2. Attempt to depict real world sitiuations






3. Accumulated resources whose value flows to people as a result of their access to others






4. Number of people exposed to your message






5. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






6. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






7. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






8. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






9. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






10. Media channels the brand controls






11. Online word of mouth and very strong influence on consumer decision making






12. Content written with the intent to be helpful to target audience






13. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






14. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






15. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






16. Persuades with the opinion or recommendation of an expert in the field






17. Content that promises something for free






18. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






19. A link that leads people to a different website from the one they are visiting.






20. Crosses the boundaries of mass and personal media






21. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






22. Websites that host regularly updated content






23. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






24. Performative in that the player chooses an action that the game executes






25. Share and promote online news






26. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






27. This ad buying option places an ad at various places on one website.






28. Content that will entertain






29. Assessments with detailed comments about the object in question






30. Placement of a branded item in an entertainment property such as a television program - movie - or game.






31. Website measurement that records unique IP addresses as individual visitors.






32. A link to your website from a different website.






33. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






34. Media channels beyond the control of the company (word of mouth)






35. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






36. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






37. Software that is routinely updated like an app






38. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






39. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






40. How much activity can a website handle - can it handle times of large visits






41. Content that refutes an accepted belief






42. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






43. Constantly wired in the network - always online






44. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






45. Sets of labels (tags) individuals choose in a way that makes sense to them






46. Ads that appear between web pages (before the browser displays a new page).






47. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






48. Careful crafting of a title that markets the content






49. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






50. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.