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Test your basic knowledge |
Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource
Wikis
Bases of social power
Profiling
Exit Traffic
2. A link that leads people to a different website from the one they are visiting.
URL Tracking
Filler content
Simulation games
Outbound Link
3. Software that is routinely updated like an app
Mass media
Perpetual beta
Tags
Recommendations and referrals
4. The electronic/online activity of prospects
Social networking sites
Casual games
Handle squatting
Digital Body Language
5. The ability to attribute prospect behavior to the media that triggered the response.
Conversion
Rich-Media
Response Attribution
Earned media
6. Google's pay-per-click advertiser program.
Adwords
Landing Page
CGI (Common Gateway Interface)
RSS (Really Simple Syndication)
7. Refers to situations where consumers interact with others during a shopping event
Ad Tracking
Milieu
Search Engine Optimization (SEO)
Social shopping
8. Scores that people acting in the role of critics assign to something as an indicator
Genre
In-game advertising
Ratings
When we are more likely to conform
9. Online word of mouth and very strong influence on consumer decision making
Web 2.0
Reviews
Folksonomies
Word of mouse
10. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Churn Rate
Spider
Resource hook
Demographics
11. The hardware systems on which the game is played
Web 2.0
Title linkbaiting
Social media
Platforms
12. A web-based tool or desktop application that collects syndicated content.
Resource hook
Perpetual beta
Affinity
Aggregator
13. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
FTP (file transfer protocol)
Media
Cloud computing
Adsense
14. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Level of participation
Online Ads/Banner Ads
Bases of social power
Pillar content
15. Means of communication that can reach a large number of individuals
Cookie
Mass media
Best practices to leverage social reviews and ratings
Folksonomies
16. The RSS or Atom feeds used by news aggregators.
Simulation games
Folksonomies
Feed
Expandable Ads
17. Cost of advertising based on the number of clicks received.
Action games
Social media
AJAX (Asynchronous Java Script and XML)
Cost Per Click (CPC)
18. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
EPV (Earnings Per Visitor)
Cost Per Thousand (CPM)
Cross Selling
Pay-Per-Lead
19. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts
Social Commerce
Social communities
Display ads
Best practices to leverage social reviews and ratings
20. Authority building content seminal pieces of work that shape the way people think
Flagship content
AIDA
Meme
Interstitial Ads
21. Content that offers a claim about something of interest
Research hook
Pillar content
Benefits of engaging with your customers through online social channels
Product placement
22. Information that people copy from other sources
Filler content
Ratings
FTP (file transfer protocol)
Cookie
23. The exposure of a clickable ad on a website to one individual person.
Impression:
Social bookmarking sites
Meme
Outbound Link
24. Attempt to depict real world sitiuations
Simulation games
FTP (file transfer protocol)
Marketing Qualified Lead (MQL)
Reputation capital
25. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Pay-Per-Lead
Online Ads/Banner Ads
Authority
Conformity
26. The interface that allows one computer system or application to communicate and exchange data with another.
Casual games
API (Application Programming Interface)
Steps in a shopping decision
Owned media
27. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Product placement
In-game advertising
Best practices to leverage social reviews and ratings
Conversion
28. Ability of a site to draw repeat visits and to keep people on a site
Share tools
Site stickiness
Profiling
Social capital
29. This ad buying option places ads on several networked websites.
Hover/Floating Ads
Social proof
Split-Run
RON (Run of Network)
30. Selling an additional category of products/solutions as a result of a customer's original purchase.
Ad Serving
Share tools
Cross Selling
Split-Run
31. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Social media
Ad Tracking
Social Media Marketing
Media Sharing sites
32. Anything that involves delivering hosted services online
Giveaway hook
Aggregator
Media Sharing sites
Cloud computing
33. A link to your website from a different website.
Core games
Forums
Power users
Inbound Link
34. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Different forms of social media
Conversion
Word of mouse
Action games
35. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Aggregation
Adsense
Tags
Feed
36. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Data Hygiene
Social ads
Split-Run
Filler content
37. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Paid media
URL Tracking
Churn Rate
Black Hat SEO
38. Constantly wired in the network - always online
Your social brand
Digital native
Web 2.0
Recommendations and referrals
39. Persuades with the opinion or recommendation of an expert in the field
Authority building content
Authority
Social Publishing
Humor hook
40. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Meta Tag
Ad Tracking
Frequency
Social proof
41. May include text graphics video and sound but on a website
Social networking sites
Personal media
Display ads
Marketing Qualified Lead (MQL)
42. Crosses the boundaries of mass and personal media
Culture of participation
Meta Tag
Social media
Power users
43. Games in which the players play a character role with the goal of completing a mission
Reach
Rich-Media
Pay-Per-Impression
Role playing games
44. Occur in real time
Synchronous interactions
Social media
Title linkbaiting
Conformity
45. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Reputation capital
Click-Through-Rate (CTR)
Media Sharing sites
Perpetual beta
46. Classifications that experts create
Taxonomies
Tagging
EPV (Earnings Per Visitor)
Handle squatting
47. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Social Commerce
Churn Rate
Social media
Perpetual beta
48. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase
Social news communities
Genre
Spider
Buying Cycle
49. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.
Skyscraper
Ad Serving
Folksonomies
Social proof
50. Media channels beyond the control of the company (word of mouth)
Pillar content
Genre
Social media
Earned media
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