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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






2. Websites that host regularly updated content






3. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






4. Content that offers a claim about something of interest






5. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






6. The way the game world is experienced






7. The visible - clickable text in a hyperlink typically used to indicate subject matter.






8. Host content but also typically feature video - photo etc. other than text






9. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






10. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






11. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






12. Typically educational content that readers use over time - save and share






13. Assessments with detailed comments about the object in question






14. The degree to which the data in a database is accurate and consistent according to a data model and data type.






15. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






16. Save your bookmarks online so they are always available wherever you have online access






17. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






18. Persuades with the opinion or recommendation of an expert in the field






19. This ad buying option places ads on several networked websites.






20. Automated software that combs through web sites to index web pages for search engines.






21. Do not require all participants to immediately respond






22. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






23. Within each medium - marketers can choose these specifically to place a message






24. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






25. Scores that people acting in the role of critics assign to something as an indicator






26. Method of game play:






27. Avg number of times someone is exposed to your message






28. The process by which display ads get placed on websites.






29. Acronym representing a way to create real-time Web applications.






30. Occurs when people follow the behaviors of others






31. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






32. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






33. The ability to attribute prospect behavior to the media that triggered the response.






34. The means by which files are transferred from your computer directly to your website.






35. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






36. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






37. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






38. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






39. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






40. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






41. Content that refutes an accepted belief






42. May include text graphics video and sound but on a website






43. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






44. Those others view as knowledgeable sources of information






45. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






46. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






47. Careful crafting of a title that markets the content






48. Online word of mouth and very strong influence on consumer decision making






49. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






50. The RSS or Atom feeds used by news aggregators.