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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The way the game world is experienced
Authority building content
Mode
Opinion leader
Buying Cycle
2. The electronic/online activity of prospects
Alternate reality game
Digital Body Language
Social news communities
Title linkbaiting
3. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Meme
Social communities
Resource hook
Conformity
4. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
EPV (Earnings Per Visitor)
Platforms
Contrary hook
Social communities
5. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Adsense
Organic Search
Social games
Word of mouse
6. Anything that involves delivering hosted services online
Reviews
Simulation games
Meta Tag
Cloud computing
7. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.
Genre
Ad Tracking
FTP (file transfer protocol)
Hover/Floating Ads
8. Refers to situations where consumers interact with others during a shopping event
Title linkbaiting
Rich-Media
In game immersive advertising
Social shopping
9. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement
Flagship content
Social communities
Mass media
Advergaming
10. Oldest venue of social media that are ineractive versions of community bulletin boards
Forums
Vehicles
Adsense
Role of social media in the consumer purchase process
11. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Cookie
Conversion
Best practices to leverage social reviews and ratings
Adsense
12. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Rich-Media
Search Engine Optimization (SEO)
Owned media
Cognitive bias
13. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Opinion leader
Different forms of social media
URL Tracking
Social communities
14. Occurs when people follow the behaviors of others
Social Publishing
Advergaming
Alternate reality game
Herding behavior
15. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p
Landing Page
Recommendations and referrals
Network effect
Ratings
16. The value added for all users by each individual user
Network effect
Digital Body Language
RSS (Really Simple Syndication)
Best practices to leverage social reviews and ratings
17. Scores that people acting in the role of critics assign to something as an indicator
Pay-Per-Impression
Ratings
Asynchronous interactions
Anchor Text
18. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Reputation capital
Search Engine Marketing (SEM)
Ad Serving
Genre
19. Selling an additional category of products/solutions as a result of a customer's original purchase.
Pay-Per-Lead
Dynamic Content
Cross Selling
Earned media
20. How much activity can a website handle - can it handle times of large visits
Scalability
Humor hook
Social news communities
Folksonomies
21. Consumers are happy/ unhappy posting about you with reviews of anysort
Reputation economy
Forums
Profiling
Frequency
22. Classifications that experts create
Share tools
HTML (HyperText Markup Language)
Social media
Taxonomies
23. Media channels the brand controls
Pay-Per-Impression
Aggregation
Your social brand
Owned media
24. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Social networking sites
Alternate reality game
Mass media
Cost Per Action (CPA)
25. Save your bookmarks online so they are always available wherever you have online access
Social ads
Aggregator
Social bookmarking sites
Reputation capital
26. Host content but also typically feature video - photo etc. other than text
Forums
Opinion leader
Media Sharing sites
API (Application Programming Interface)
27. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.
Forums
Social Publishing
Demographics
Social proof
28. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.
Strategy games
Personal media
Marketing Qualified Lead (MQL)
Pay-Per-Inclusion
29. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Wikis
Digital Body Language
Social shopping
CGI (Common Gateway Interface)
30. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Advergaming
Social shopping
When we are more likely to conform
Bases of social power
31. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for
Dynamic Content
RSS (Really Simple Syndication)
Feed
Blogs
32. Acronym representing a way to create real-time Web applications.
AJAX (Asynchronous Java Script and XML)
Ad Serving
Social shopping
Bases of social power
33. Means of communication that can reach a large number of individuals
Social Publishing
Mass media
Genre
Social Media Marketing
34. Interactive social system that is available to users 24/7
Media Sharing sites
Web 2.0
Wikis
Platforms
35. The shortcuts our brains take when we process information
Cognitive bias
Cost Per Action (CPA)
Reach
Social capital
36. Typically educational content that readers use over time - save and share
Churn Rate
Pillar content
Feed
When we are more likely to conform
37. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Resource hook
Conformity
Reviews
Paid media
38. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Expandable Ads
Page View
Simulation games
Black Hat SEO
39. Problem recognition - info search - alternative eval - purchase - post purchase eval
Search Engine Marketing (SEM)
Social capital
Steps in a shopping decision
RON (Run of Network)
40. Ads that appear between web pages (before the browser displays a new page).
Page View
Search Engine Marketing (SEM)
Resource hook
Interstitial Ads
41. Channels capable of two way communication on a small scale
Mass media
Personal media
Cloud computing
Search Engine Optimization (SEO)
42. Sets of labels (tags) individuals choose in a way that makes sense to them
Interstitial Ads
Folksonomies
AIDA
Rich-Media
43. Website measurement that records unique IP addresses as individual visitors.
Social communities
Unique Visitor
Stenography
RSS (Really Simple Syndication)
44. The ability to attribute prospect behavior to the media that triggered the response.
Search Engine Optimization (SEO)
Expandable Ads
Response Attribution
Social games
45. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market
Mode
Social Media Marketing
Demographics
Search Engine Marketing (SEM)
46. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Page View
Aggregation
Share tools
Direct Response
47. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Role playing games
Rich-Media
Earned media
Meta Tag
48. Person who is frequently able to influence others
Opinion leader
Handle squatting
Frequency
Pillar content
49. Websites that host regularly updated content
Meta Tag
Blogs
Role of social media in the consumer purchase process
Culture of participation
50. Content that offers a claim about something of interest
Pay-Per-Lead
Platforms
Research hook
Direct Response