Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The use of a digital brand name by someone who does not have legit claim to the name






2. Anything that involves delivering hosted services online






3. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






4. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






5. The degree to which the data in a database is accurate and consistent according to a data model and data type.






6. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






7. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






8. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






9. Ability of a site to draw repeat visits and to keep people on a site






10. The visual nature of the game such as science fiction - fantasy horror and retro






11. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






12. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






13. Consumers are happy/ unhappy posting about you with reviews of anysort






14. Handle: your user name in a social community






15. Content that refutes an accepted belief






16. The hardware systems on which the game is played






17. The means by which files are transferred from your computer directly to your website.






18. Cost of advertising based on the number of clicks received.






19. Websites that host regularly updated content






20. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






21. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






22. Channels capable of two way communication on a small scale






23. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






24. How much activity can a website handle - can it handle times of large visits






25. Belief that when a lot of people select one option then it must be the right option






26. The electronic/online activity of prospects






27. The value added for all users by each individual user






28. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






29. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






30. Change in beliefs or actions as a reaction to group pressure (real or imagined)






31. Oldest venue of social media that are ineractive versions of community bulletin boards






32. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






33. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






34. Content written with the intent to be helpful to target audience






35. Those others view as knowledgeable sources of information






36. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






37. The term used when people have clicked on or viewed a web page.






38. Scores that people acting in the role of critics assign to something as an indicator






39. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






40. This ad buying option places ads on several networked websites.






41. The visible - clickable text in a hyperlink typically used to indicate subject matter.






42. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






43. The ability to attribute prospect behavior to the media that triggered the response.






44. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






45. Media for which you assessed monetary fees






46. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






47. Media channels the brand controls






48. Selling an additional category of products/solutions as a result of a customer's original purchase.






49. Google's pay-per-click advertiser program.






50. A link that leads people to a different website from the one they are visiting.