Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Avg number of times someone is exposed to your message






2. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






3. Occur in real time






4. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






5. This ad buying option places ads on several networked websites.






6. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






7. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






8. Cost of advertising based on the number of clicks received.






9. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






10. The use of a digital brand name by someone who does not have legit claim to the name






11. The coding language used to create and link together documents and files on the internet.






12. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






13. How much activity can a website handle - can it handle times of large visits






14. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






15. Paying to acquire leads from an outside party at a set rate or amount per lead.






16. Uses software to fine tune the offer and build intimacy with the customer






17. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






18. Content written with the intent to be helpful to target audience






19. Host content but also typically feature video - photo etc. other than text






20. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






21. Save your bookmarks online so they are always available wherever you have online access






22. Handle: your user name in a social community






23. The exposure of a clickable ad on a website to one individual person.






24. Do not require all participants to immediately respond






25. Media channels beyond the control of the company (word of mouth)






26. Performative in that the player chooses an action that the game executes






27. The interface that allows one computer system or application to communicate and exchange data with another.






28. Typically educational content that readers use over time - save and share






29. Constantly wired in the network - always online






30. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






31. A means of communication






32. The RSS or Atom feeds used by news aggregators.






33. The value added for all users by each individual user






34. Ability of a site to draw repeat visits and to keep people on a site






35. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






36. The way the game world is experienced






37. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






38. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






39. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






40. When an advertiser pays for their online ad based on the number of views.






41. Google's pay-per-click advertiser program.






42. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






43. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






44. Problem recognition - info search - alternative eval - purchase - post purchase eval






45. Attempt to depict real world sitiuations






46. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






47. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






48. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






49. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






50. Works by encouraging consumers to make decisions that mimic those of people in thier social networks