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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content written with the intent to be helpful to target audience






2. Software that is routinely updated like an app






3. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






4. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






5. The visual nature of the game such as science fiction - fantasy horror and retro






6. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






7. Those that involve expert play to organize and value variables in the game system






8. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






9. Website measurement that records unique IP addresses as individual visitors.






10. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






11. Constantly wired in the network - always online






12. A link that leads people to a different website from the one they are visiting.






13. Websites that host regularly updated content






14. Interactive social system that is available to users 24/7






15. Those others view as knowledgeable sources of information






16. The electronic/online activity of prospects






17. The hardware systems on which the game is played






18. Content that will entertain






19. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






20. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






21. Within each medium - marketers can choose these specifically to place a message






22. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






23. Change in beliefs or actions as a reaction to group pressure (real or imagined)






24. Sets of labels (tags) individuals choose in a way that makes sense to them






25. Placement of a branded item in an entertainment property such as a television program - movie - or game.






26. The ability to attribute prospect behavior to the media that triggered the response.






27. The shortcuts our brains take when we process information






28. How much activity can a website handle - can it handle times of large visits






29. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






30. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






31. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






32. Share and promote online news






33. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






34. Save your bookmarks online so they are always available wherever you have online access






35. Acronym representing a way to create real-time Web applications.






36. Means of communication that can reach a large number of individuals






37. The interface that allows one computer system or application to communicate and exchange data with another.






38. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






39. A link to your website from a different website.






40. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






41. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






42. Paying to acquire leads from an outside party at a set rate or amount per lead.






43. Games in which the players play a character role with the goal of completing a mission






44. Cost of advertising based on the number of clicks received.






45. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






46. Anything that involves delivering hosted services online






47. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






48. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






49. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






50. Assessments with detailed comments about the object in question