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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






2. Paying to acquire leads from an outside party at a set rate or amount per lead.






3. Channels capable of two way communication on a small scale






4. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






5. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






6. Save your bookmarks online so they are always available wherever you have online access






7. A link to your website from a different website.






8. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






9. The hardware systems on which the game is played






10. The exposure of a clickable ad on a website to one individual person.






11. A web-based tool or desktop application that collects syndicated content.






12. Software that is routinely updated like an app






13. The coding language used to create and link together documents and files on the internet.






14. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






15. This ad buying option places ads on several networked websites.






16. Constantly wired in the network - always online






17. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






18. Means of communication that can reach a large number of individuals






19. Occurs when people follow the behaviors of others






20. Performative in that the player chooses an action that the game executes






21. Avg number of times someone is exposed to your message






22. Those that involve expert play to organize and value variables in the game system






23. The RSS or Atom feeds used by news aggregators.






24. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






25. Refers to the process social media users undergo to categorize content according to their own folksonomy






26. Media channels beyond the control of the company (word of mouth)






27. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






28. The value added for all users by each individual user






29. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






30. Selling an additional category of products/solutions as a result of a customer's original purchase.






31. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






32. When an advertiser pays for their online ad based on the number of views.






33. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






34. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






35. Occur in real time






36. Media channels the brand controls






37. Typically educational content that readers use over time - save and share






38. The electronic/online activity of prospects






39. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






40. Online word of mouth and very strong influence on consumer decision making






41. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






42. Do not require all participants to immediately respond






43. Anything that involves delivering hosted services online






44. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






45. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






46. The degree to which the data in a database is accurate and consistent according to a data model and data type.






47. The visual nature of the game such as science fiction - fantasy horror and retro






48. Content that offers a claim about something of interest






49. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






50. The ability to attribute prospect behavior to the media that triggered the response.