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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






2. Method of game play:






3. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






4. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






5. Sets of labels (tags) individuals choose in a way that makes sense to them






6. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






7. Content written with the intent to be helpful to target audience






8. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.






9. Content that offers a claim about something of interest






10. Ads that appear between web pages (before the browser displays a new page).






11. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






12. Google's pay-per-click advertiser program.






13. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






14. Oldest venue of social media that are ineractive versions of community bulletin boards






15. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






16. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






17. A means of communication






18. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






19. The electronic/online activity of prospects






20. Sites with aid in the dissemination of content to an audience:






21. A link that leads people to a different website from the one they are visiting.






22. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






23. Acronym representing a way to create real-time Web applications.






24. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






25. The exposure of a clickable ad on a website to one individual person.






26. Careful crafting of a title that markets the content






27. The process by which display ads get placed on websites.






28. Number of people exposed to your message






29. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






30. Scores that people acting in the role of critics assign to something as an indicator






31. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






32. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






33. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






34. Occur in real time






35. Constantly wired in the network - always online






36. Person who is frequently able to influence others






37. Occurs when people follow the behaviors of others






38. Information that people copy from other sources






39. Interactive social system that is available to users 24/7






40. The RSS or Atom feeds used by news aggregators.






41. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






42. Software that is routinely updated like an app






43. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






44. The interface that allows one computer system or application to communicate and exchange data with another.






45. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






46. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






47. Do not require all participants to immediately respond






48. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






49. Uses software to fine tune the offer and build intimacy with the customer






50. The degree to which the data in a database is accurate and consistent according to a data model and data type.