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Test your basic knowledge |
Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Channels capable of two way communication on a small scale
Web 2.0
RSS (Really Simple Syndication)
Personal media
Pay-Per-Lead
2. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.
Split-Run
Anchor Text
Cognitive bias
Title linkbaiting
3. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth
Pay-Per-Click
Exit Traffic
AJAX (Asynchronous Java Script and XML)
Level of participation
4. Refers to the process social media users undergo to categorize content according to their own folksonomy
Tagging
Social networking sites
Ratings
Folksonomies
5. Refers to situations where consumers interact with others during a shopping event
EPV (Earnings Per Visitor)
Social shopping
Cloud computing
Advergaming
6. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social news communities
Social games
Frequency
Mode
7. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Strategy games
Cost Per Thousand (CPM)
Medium (or channel)
Role playing games
8. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Reputation economy
Aggregator
Asynchronous interactions
Data Hygiene
9. Problem recognition - info search - alternative eval - purchase - post purchase eval
In-game advertising
Taxonomies
Steps in a shopping decision
Adsense
10. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Interstitial Ads
Social news communities
Affinity
EPV (Earnings Per Visitor)
11. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.
In-game advertising
Cloud computing
Search Engine Marketing (SEM)
Product placement
12. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.
Recommendations and referrals
Rich-Media
Unique Visitor
Exit Traffic
13. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Online Ads/Banner Ads
Profiling
Reputation capital
Split-Run
14. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
In-game advertising
Blogs
Reviews
Anchor Text
15. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Social Publishing
Reputation capital
Organic Search
Direct Response
16. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Direct Response
Adsense
Web 2.0
Culture of participation
17. The exposure of a clickable ad on a website to one individual person.
Impression:
Adwords
Wikis
Black Hat SEO
18. Require a great time investment are highly immersive and demand advance skill
Aggregation
Role of social media in the consumer purchase process
Spider
Core games
19. Those others view as knowledgeable sources of information
Power users
HTML (HyperText Markup Language)
Role of social media in the consumer purchase process
Social games
20. Media for which you assessed monetary fees
Search Engine Optimization (SEO)
In game immersive advertising
Unique Visitor
Paid media
21. Save your bookmarks online so they are always available wherever you have online access
Organic Search
Social bookmarking sites
Data Hygiene
Paid media
22. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Online Ads/Banner Ads
Meta Tag
Pillar content
Profiling
23. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Action games
Social Publishing
Affinity
CGI (Common Gateway Interface)
24. Sets of labels (tags) individuals choose in a way that makes sense to them
Interstitial Ads
Cognitive bias
Folksonomies
Authority building content
25. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf
Earned media
URL Tracking
Best practices to leverage social reviews and ratings
RSS (Really Simple Syndication)
26. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.
Inbound Link
Meta Tag
Pay-Per-Lead
Social media
27. Scores that people acting in the role of critics assign to something as an indicator
Reputation economy
Synchronous interactions
Ratings
Taxonomies
28. Share and promote online news
Best practices to leverage social reviews and ratings
Social news communities
Power users
Meme
29. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Adsense
Steps in a shopping decision
Anchor Text
Social shopping
30. Ability of a site to draw repeat visits and to keep people on a site
Site stickiness
Marketing Qualified Lead (MQL)
When we are more likely to conform
Herding behavior
31. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
ROS (Run of Site)
Buying Cycle
Click-Through-Rate (CTR)
Your social brand
32. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Stenography
Your social brand
Cost Per Click (CPC)
Social proof
33. Google's pay-per-click advertiser program.
Social shopping
Bases of social power
Site stickiness
Adwords
34. Online word of mouth and very strong influence on consumer decision making
Role of social media in the consumer purchase process
Social news communities
Word of mouse
Social ads
35. Consumers are happy/ unhappy posting about you with reviews of anysort
Reputation economy
Pay-Per-Click
Handle squatting
RSS (Really Simple Syndication)
36. Content that refutes an accepted belief
Contrary hook
Research hook
Scalability
Giveaway hook
37. Belief that when a lot of people select one option then it must be the right option
Share tools
In-game advertising
Network effect
Social proof
38. A means of communication
Filler content
Pay-Per-Lead
Meta Tag
Media
39. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow
Synchronous interactions
Humor hook
Opinion leader
Level of participation
40. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards
Culture of participation
Taxonomies
Authority
Different forms of social media
41. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Feed
Above The Fold
Authority
Share tools
42. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Media
Wikis
Conversion
ROS (Run of Site)
43. The interface that allows one computer system or application to communicate and exchange data with another.
Organic Search
Social communities
Taxonomies
API (Application Programming Interface)
44. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Paid media
Aggregation
Social ads
Conformity
45. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Power users
Synchronous interactions
Action games
Cost Per Thousand (CPM)
46. A link that leads people to a different website from the one they are visiting.
Social media
Bases of social power
Outbound Link
Share tools
47. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Other referral tools
Buying Cycle
Authority
Landing Page
48. Ads that appear between web pages (before the browser displays a new page).
Interstitial Ads
Unique Visitor
Conformity
Handle squatting
49. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Bases of social power
Synchronous interactions
Stenography
Social ads
50. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Aggregator
Social ads
Organic Search
Giveaway hook
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