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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Interactive social system that is available to users 24/7






2. Performative in that the player chooses an action that the game executes






3. Content that promises something for free






4. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty






5. Channels capable of two way communication on a small scale






6. The interface that allows one computer system or application to communicate and exchange data with another.






7. Handle: your user name in a social community






8. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






9. A link to your website from a different website.






10. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






11. Share and promote online news






12. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






13. Content that offers a claim about something of interest






14. Classifications that experts create






15. Do not require all participants to immediately respond






16. Information that people copy from other sources






17. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






18. A link that leads people to a different website from the one they are visiting.






19. Number of people exposed to your message






20. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






21. Media channels beyond the control of the company (word of mouth)






22. Scores that people acting in the role of critics assign to something as an indicator






23. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






24. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






25. Selling an additional category of products/solutions as a result of a customer's original purchase.






26. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






27. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






28. This ad buying option places ads on several networked websites.






29. Belief that when a lot of people select one option then it must be the right option






30. Consumers are happy/ unhappy posting about you with reviews of anysort






31. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






32. Placement of a branded item in an entertainment property such as a television program - movie - or game.






33. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






34. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






35. Change in beliefs or actions as a reaction to group pressure (real or imagined)






36. Anything that involves delivering hosted services online






37. Paying to acquire leads from an outside party at a set rate or amount per lead.






38. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






39. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






40. The use of a digital brand name by someone who does not have legit claim to the name






41. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






42. The exposure of a clickable ad on a website to one individual person.






43. Website measurement that records unique IP addresses as individual visitors.






44. Oldest venue of social media that are ineractive versions of community bulletin boards






45. Persuades with the opinion or recommendation of an expert in the field






46. Software that is routinely updated like an app






47. Original cntent that positions the sponsoring entity as a authority






48. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






49. The ability to attribute prospect behavior to the media that triggered the response.






50. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation