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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A link that leads people to a different website from the one they are visiting.






2. Selling an additional category of products/solutions as a result of a customer's original purchase.






3. Means of communication that can reach a large number of individuals






4. Interactive social system that is available to users 24/7






5. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






6. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






7. The way the game world is experienced






8. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






9. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






10. Occur in real time






11. Oldest venue of social media that are ineractive versions of community bulletin boards






12. Placement of a branded item in an entertainment property such as a television program - movie - or game.






13. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






14. Crosses the boundaries of mass and personal media






15. Constantly wired in the network - always online






16. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.






17. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






18. The ability to attribute prospect behavior to the media that triggered the response.






19. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






20. Host content but also typically feature video - photo etc. other than text






21. Content that refutes an accepted belief






22. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






23. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






24. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






25. The term used when people have clicked on or viewed a web page.






26. The use of a digital brand name by someone who does not have legit claim to the name






27. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






28. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






29. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






30. Online word of mouth and very strong influence on consumer decision making






31. Channels capable of two way communication on a small scale






32. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






33. Refers to situations where consumers interact with others during a shopping event






34. Paying to acquire leads from an outside party at a set rate or amount per lead.






35. Content that will entertain






36. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






37. Avg number of times someone is exposed to your message






38. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






39. Websites that host regularly updated content






40. The coding language used to create and link together documents and files on the internet.






41. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






42. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






43. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






44. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






45. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






46. The electronic/online activity of prospects






47. Information that people copy from other sources






48. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






49. Handle: your user name in a social community






50. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.