Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The value added for all users by each individual user






2. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






3. Content that promises something for free






4. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






5. A link that leads people to a different website from the one they are visiting.






6. Consumers are happy/ unhappy posting about you with reviews of anysort






7. A link to your website from a different website.






8. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






9. Placement of a branded item in an entertainment property such as a television program - movie - or game.






10. Person who is frequently able to influence others






11. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






12. Do not require all participants to immediately respond






13. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






14. The visible - clickable text in a hyperlink typically used to indicate subject matter.






15. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






16. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






17. Those others view as knowledgeable sources of information






18. The way the game world is experienced






19. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






20. A web-based tool or desktop application that collects syndicated content.






21. When an advertiser pays for their online ad based on the number of views.






22. Those that involve expert play to organize and value variables in the game system






23. The visual nature of the game such as science fiction - fantasy horror and retro






24. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






25. The degree to which the data in a database is accurate and consistent according to a data model and data type.






26. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






27. Within each medium - marketers can choose these specifically to place a message






28. The hardware systems on which the game is played






29. The ability to freely interact with other people and companies; open access to venues that allow users to share content






30. Content that offers a claim about something of interest






31. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






32. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






33. Occurs when people follow the behaviors of others






34. Number of people exposed to your message






35. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






36. The term used when people have clicked on or viewed a web page.






37. The exposure of a clickable ad on a website to one individual person.






38. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






39. Persuades with the opinion or recommendation of an expert in the field






40. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






41. Accumulated resources whose value flows to people as a result of their access to others






42. Sets of labels (tags) individuals choose in a way that makes sense to them






43. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






44. Means of communication that can reach a large number of individuals






45. Scores that people acting in the role of critics assign to something as an indicator






46. Careful crafting of a title that markets the content






47. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






48. Anything that involves delivering hosted services online






49. Cost of advertising based on the number of clicks received.






50. Content that will entertain