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Important Digital Marketing Vocab
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Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Method of game play:
Forums
Personal media
Genre
Taxonomies
2. Do not require all participants to immediately respond
Asynchronous interactions
Ad Serving
Frequency
Web 2.0
3. Websites that host regularly updated content
Blogs
Tags
Exit Traffic
Social shopping
4. A link that leads people to a different website from the one they are visiting.
Unique Visitor
Social ads
Ratings
Outbound Link
5. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
RSS (Really Simple Syndication)
Online Ads/Banner Ads
Conversion
Cost Per Click (CPC)
6. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.
Personal media
Dynamic Content
ASP (Active Server Pages):
CGI (Common Gateway Interface)
7. Save your bookmarks online so they are always available wherever you have online access
Reputation capital
Social capital
Social bookmarking sites
Genre
8. The exposure of a clickable ad on a website to one individual person.
Authority building content
Aggregation
Impression:
Casual games
9. Sets of labels (tags) individuals choose in a way that makes sense to them
Folksonomies
Different forms of social media
Product placement
Adwords
10. The RSS or Atom feeds used by news aggregators.
Social ads
Feed
CGI (Common Gateway Interface)
Landing Page
11. Paying to acquire leads from an outside party at a set rate or amount per lead.
Pay-Per-Lead
Data Hygiene
Social news communities
Social bookmarking sites
12. Online word of mouth and very strong influence on consumer decision making
Word of mouse
Conversion
HTML (HyperText Markup Language)
Social communities
13. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Social games
Ratings
Resource hook
Click-Through-Rate (CTR)
14. May include text graphics video and sound but on a website
Synchronous interactions
Display ads
Marketing Qualified Lead (MQL)
Buying Cycle
15. A link to your website from a different website.
Frequency
Inbound Link
Impression:
Exit Traffic
16. Attempt to depict real world sitiuations
In game immersive advertising
Simulation games
Synchronous interactions
Reputation capital
17. Acronym representing a way to create real-time Web applications.
ROS (Run of Site)
AJAX (Asynchronous Java Script and XML)
Online Ads/Banner Ads
Casual games
18. A web-based tool or desktop application that collects syndicated content.
Rich-Media
Aggregator
Social media
Outbound Link
19. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
AIDA
Pay-Per-Lead
Recommendations and referrals
FTP (file transfer protocol)
20. How much activity can a website handle - can it handle times of large visits
Scalability
Pay-Per-Click
Genre
Authority
21. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Social news communities
Meme
Flagship content
Social Commerce
22. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Social media
Wikis
Medium (or channel)
Owned media
23. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.
ROS (Run of Site)
Adwords
Profiling
RON (Run of Network)
24. Authority building content seminal pieces of work that shape the way people think
Flagship content
Culture of participation
Scalability
Genre
25. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.
Personal media
RSS (Really Simple Syndication)
FTP (file transfer protocol)
Owned media
26. Those others view as knowledgeable sources of information
Power users
Conversion
Action games
Spider
27. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Social media
Recommendations and referrals
Meta Tag
Share tools
28. Within each medium - marketers can choose these specifically to place a message
Digital Body Language
Mass media
Vehicles
Cost Per Action (CPA)
29. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.
Social customer relationship management (crm)
Direct Response
Social capital
Paid media
30. Website measurement that records unique IP addresses as individual visitors.
Unique Visitor
Mass media
Resource hook
Inbound Link
31. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Paid media
Marketing Qualified Lead (MQL)
Other referral tools
Role of social media in the consumer purchase process
32. Crosses the boundaries of mass and personal media
Inbound Link
Response Attribution
Social capital
Social media
33. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d
Marketing Qualified Lead (MQL)
Personal media
Folksonomies
Search Engine Optimization (SEO)
34. Content written with the intent to be helpful to target audience
Demographics
Resource hook
Mode
Reviews
35. The means by which files are transferred from your computer directly to your website.
FTP (file transfer protocol)
Social networking sites
Reputation capital
Display ads
36. The interface that allows one computer system or application to communicate and exchange data with another.
API (Application Programming Interface)
Site stickiness
Outbound Link
Cross Selling
37. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd
Social games
Benefits of engaging with your customers through online social channels
Pay-Per-Impression
Outbound Link
38. Avg number of times someone is exposed to your message
Cost Per Thousand (CPM)
HTML (HyperText Markup Language)
Frequency
Benefits of engaging with your customers through online social channels
39. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand
Conversion
Interstitial Ads
Outbound Link
In game immersive advertising
40. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Pay-Per-Click
Opinion leader
Alternate reality game
Herding behavior
41. Occurs when people follow the behaviors of others
Herding behavior
Meta Tag
Product placement
Tagging
42. When an advertiser pays for their online ad based on the number of views.
Pay-Per-Impression
Recommendations and referrals
Black Hat SEO
Stenography
43. Media channels beyond the control of the company (word of mouth)
Response Attribution
Filler content
Split-Run
Earned media
44. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Filler content
Black Hat SEO
Pay-Per-Impression
Conformity
45. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Web 2.0
Pay-Per-Lead
Display ads
EPV (Earnings Per Visitor)
46. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social Commerce
Social proof
Interstitial Ads
Digital native
47. Oldest venue of social media that are ineractive versions of community bulletin boards
Genre
Reviews
Forums
Different forms of social media
48. Content that will entertain
Social ads
Personal media
Advergaming
Humor hook
49. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Taxonomies
Meme
Ad Tracking
Churn Rate
50. Channels capable of two way communication on a small scale
Role playing games
Organic Search
Personal media
Search Engine Marketing (SEM)
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