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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






2. Sets of labels (tags) individuals choose in a way that makes sense to them






3. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






4. Paying to acquire leads from an outside party at a set rate or amount per lead.






5. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






6. A web-based tool or desktop application that collects syndicated content.






7. Online word of mouth and very strong influence on consumer decision making






8. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






9. A means of communication






10. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






11. Number of people exposed to your message






12. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






13. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






14. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






15. Channels capable of two way communication on a small scale






16. Careful crafting of a title that markets the content






17. Uses software to fine tune the offer and build intimacy with the customer






18. Refers to the process social media users undergo to categorize content according to their own folksonomy






19. Within each medium - marketers can choose these specifically to place a message






20. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






21. This ad buying option places ads on several networked websites.






22. The interface that allows one computer system or application to communicate and exchange data with another.






23. The RSS or Atom feeds used by news aggregators.






24. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






25. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






26. The term used when people have clicked on or viewed a web page.






27. Assessments with detailed comments about the object in question






28. Attention - Interest - Desire - and Action






29. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






30. Those that involve expert play to organize and value variables in the game system






31. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






32. The electronic/online activity of prospects






33. The visual nature of the game such as science fiction - fantasy horror and retro






34. The way the game world is experienced






35. Websites that host regularly updated content






36. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






37. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






38. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






39. The ability to attribute prospect behavior to the media that triggered the response.






40. A link that leads people to a different website from the one they are visiting.






41. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






42. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






43. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






44. Original cntent that positions the sponsoring entity as a authority






45. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






46. Consumers are happy/ unhappy posting about you with reviews of anysort






47. Require a great time investment are highly immersive and demand advance skill






48. Share and promote online news






49. Belief that when a lot of people select one option then it must be the right option






50. Means of communication that can reach a large number of individuals