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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content that offers a claim about something of interest






2. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






3. Content that will entertain






4. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






5. A link to your website from a different website.






6. Content written with the intent to be helpful to target audience






7. Share and promote online news






8. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






9. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






10. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






11. Classifications that experts create






12. Those others view as knowledgeable sources of information






13. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






14. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






15. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






16. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






17. Games in which the players play a character role with the goal of completing a mission






18. Scores that people acting in the role of critics assign to something as an indicator






19. A link that leads people to a different website from the one they are visiting.






20. Placement of a branded item in an entertainment property such as a television program - movie - or game.






21. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






22. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






23. Google's pay-per-click advertiser program.






24. The shortcuts our brains take when we process information






25. Sets of labels (tags) individuals choose in a way that makes sense to them






26. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






27. Content that refutes an accepted belief






28. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






29. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






30. The value added for all users by each individual user






31. Stay informed - raise your profile - level the playing field - Influence the influencers - Nurture brand advocacy-pass it on - the wisdom of the crowd






32. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






33. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






34. This ad buying option places ads on several networked websites.






35. The term used when people have clicked on or viewed a web page.






36. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






37. Information that people copy from other sources






38. Sites with aid in the dissemination of content to an audience:






39. Acronym representing a way to create real-time Web applications.






40. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






41. May include text graphics video and sound but on a website






42. Host content but also typically feature video - photo etc. other than text






43. Media channels beyond the control of the company (word of mouth)






44. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






45. The visible - clickable text in a hyperlink typically used to indicate subject matter.






46. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






47. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






48. Consumers are happy/ unhappy posting about you with reviews of anysort






49. Attention - Interest - Desire - and Action






50. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads







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