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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This ad buying option places ads on several networked websites.
Social proof
Perpetual beta
RON (Run of Network)
Conversion
2. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Pay-Per-Lead
Alternate reality game
Skyscraper
Cookie
3. Share and promote online news
Social news communities
Above The Fold
Pay-Per-Click
Platforms
4. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.
Rich-Media
Expandable Ads
Feed
Skyscraper
5. Method of game play:
Benefits of engaging with your customers through online social channels
Genre
Social media
Media Sharing sites
6. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation
Reputation capital
Social news communities
Mass media
Page View
7. Host content but also typically feature video - photo etc. other than text
Research hook
Media Sharing sites
Authority building content
Vehicles
8. Oldest venue of social media that are ineractive versions of community bulletin boards
Word of mouse
Forums
Recommendations and referrals
URL Tracking
9. The shortcuts our brains take when we process information
EPV (Earnings Per Visitor)
Buying Cycle
Above The Fold
Cognitive bias
10. Anything that involves delivering hosted services online
Title linkbaiting
Milieu
Perpetual beta
Cloud computing
11. Original cntent that positions the sponsoring entity as a authority
Social shopping
Authority
Authority building content
Churn Rate
12. Accumulated resources whose value flows to people as a result of their access to others
Social capital
Frequency
Authority
Social communities
13. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -
Pillar content
Cost Per Thousand (CPM)
Blogs
Stenography
14. Scores that people acting in the role of critics assign to something as an indicator
Perpetual beta
Ratings
Alternate reality game
Casual games
15. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others
Adsense
Owned media
Advergaming
Share tools
16. Selling an additional category of products/solutions as a result of a customer's original purchase.
CGI (Common Gateway Interface)
Ratings
Split-Run
Cross Selling
17. Content that promises something for free
Frequency
Online Ads/Banner Ads
Giveaway hook
Genre
18. Information that people copy from other sources
Humor hook
Search Engine Optimization (SEO)
Filler content
Pillar content
19. Channels capable of two way communication on a small scale
ASP (Active Server Pages):
AIDA
Interstitial Ads
Personal media
20. Change in beliefs or actions as a reaction to group pressure (real or imagined)
Buying Cycle
Search Engine Marketing (SEM)
Conformity
Social capital
21. Automated software that combs through web sites to index web pages for search engines.
Mode
Spider
Exit Traffic
Asynchronous interactions
22. Require a great time investment are highly immersive and demand advance skill
Steps in a shopping decision
Core games
Ad Tracking
Synchronous interactions
23. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Online Ads/Banner Ads
Profiling
API (Application Programming Interface)
Aggregation
24. Media channels the brand controls
Word of mouse
Owned media
Social capital
Benefits of engaging with your customers through online social channels
25. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Cross Selling
Perpetual beta
Herding behavior
Ad Tracking
26. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty
Social Commerce
Role of social media in the consumer purchase process
EPV (Earnings Per Visitor)
Aggregation
27. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream
Social ads
AIDA
Cross Selling
Advergaming
28. The coding language used to create and link together documents and files on the internet.
Aggregator
HTML (HyperText Markup Language)
Cognitive bias
Data Hygiene
29. Refers to the process social media users undergo to categorize content according to their own folksonomy
Marketing Qualified Lead (MQL)
Tagging
Cross Selling
Page View
30. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Giveaway hook
Word of mouse
Other referral tools
API (Application Programming Interface)
31. Means of communication that can reach a large number of individuals
Tagging
ROS (Run of Site)
Mass media
Cloud computing
32. Within each medium - marketers can choose these specifically to place a message
Pay-Per-Lead
Vehicles
Page View
Aggregator
33. The RSS or Atom feeds used by news aggregators.
Feed
Forums
Herding behavior
Cloud computing
34. Performative in that the player chooses an action that the game executes
Benefits of engaging with your customers through online social channels
Action games
Simulation games
Social ads
35. Acronym representing a way to create real-time Web applications.
Demographics
Social ads
AJAX (Asynchronous Java Script and XML)
Aggregation
36. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Authority building content
Meme
Cost Per Click (CPC)
Search Engine Optimization (SEO)
37. The degree to which the data in a database is accurate and consistent according to a data model and data type.
Data Hygiene
Pay-Per-Lead
Social networking sites
Social shopping
38. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.
Web 2.0
Adsense
Organic Search
Reviews
39. Attempt to depict real world sitiuations
Owned media
Aggregation
Simulation games
Authority building content
40. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Social ads
Social games
Alternate reality game
Outbound Link
41. Games in which the players play a character role with the goal of completing a mission
Churn Rate
Social bookmarking sites
Meta Tag
Role playing games
42. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis
Cost Per Thousand (CPM)
Social communities
Landing Page
Medium (or channel)
43. The visible - clickable text in a hyperlink typically used to indicate subject matter.
Giveaway hook
Anchor Text
Affinity
HTML (HyperText Markup Language)
44. Sites with aid in the dissemination of content to an audience:
In-game advertising
Demographics
Power users
Social Publishing
45. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.
Black Hat SEO
Product placement
Reputation economy
Best practices to leverage social reviews and ratings
46. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.
Steps in a shopping decision
Meme
Core games
Medium (or channel)
47. The visual nature of the game such as science fiction - fantasy horror and retro
Dynamic Content
Milieu
Social games
Social bookmarking sites
48. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Meta Tag
Churn Rate
Social Commerce
Asynchronous interactions
49. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.
Aggregation
Culture of participation
URL Tracking
Benefits of engaging with your customers through online social channels
50. Careful crafting of a title that markets the content
Hover/Floating Ads
Owned media
Title linkbaiting
Personal media