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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pop up ads that appear on top of the user's active window and often stay on the screen even as the user scrolls down.






2. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






3. Careful crafting of a title that markets the content






4. The electronic/online activity of prospects






5. Within each medium - marketers can choose these specifically to place a message






6. A web-based tool or desktop application that collects syndicated content.






7. Person who is frequently able to influence others






8. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






9. Change in beliefs or actions as a reaction to group pressure (real or imagined)






10. Channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or idenification Ex: Social networking sites - messages boards - forums - wikis






11. Save your bookmarks online so they are always available wherever you have online access






12. Performative in that the player chooses an action that the game executes






13. Consumers are happy/ unhappy posting about you with reviews of anysort






14. The means by which files are transferred from your computer directly to your website.






15. The shortcuts our brains take when we process information






16. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






17. When an advertiser pays for their online ad based on the number of views.






18. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






19. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






20. Google's pay-per-click advertiser program.






21. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






22. The RSS or Atom feeds used by news aggregators.






23. Those others view as knowledgeable sources of information






24. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






25. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






26. Online word of mouth and very strong influence on consumer decision making






27. Attention - Interest - Desire - and Action






28. Content that will entertain






29. Interactive social system that is available to users 24/7






30. Occurs when people follow the behaviors of others






31. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






32. Attempt to depict real world sitiuations






33. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






34. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers






35. This ad buying option places an ad at various places on one website.






36. Require a great time investment are highly immersive and demand advance skill






37. Automated software that combs through web sites to index web pages for search engines.






38. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






39. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






40. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






41. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






42. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






43. Belief that when a lot of people select one option then it must be the right option






44. Channels capable of two way communication on a small scale






45. This ad buying option places ads on several networked websites.






46. Media channels the brand controls






47. Cost of advertising based on the number of clicks received.






48. Occur in real time






49. The use of a digital brand name by someone who does not have legit claim to the name






50. Typically educational content that readers use over time - save and share







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