Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media channels beyond the control of the company (word of mouth)






2. May include text graphics video and sound but on a website






3. Classifications that experts create






4. Software that is routinely updated like an app






5. Do not require all participants to immediately respond






6. Accumulated resources whose value flows to people as a result of their access to others






7. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






8. The hardware systems on which the game is played






9. Media channels the brand controls






10. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






11. Those that involve expert play to organize and value variables in the game system






12. Within each medium - marketers can choose these specifically to place a message






13. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






14. Those others view as knowledgeable sources of information






15. This ad buying option places an ad at various places on one website.






16. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






17. Content that promises something for free






18. Assessments with detailed comments about the object in question






19. Attention - Interest - Desire - and Action






20. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






21. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






22. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






23. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






24. The electronic/online activity of prospects






25. Information that people copy from other sources






26. Uses software to fine tune the offer and build intimacy with the customer






27. The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.






28. How much activity can a website handle - can it handle times of large visits






29. Careful crafting of a title that markets the content






30. Occur in real time






31. The value added for all users by each individual user






32. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






33. Refers to the process social media users undergo to categorize content according to their own folksonomy






34. Interactive social system that is available to users 24/7






35. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






36. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






37. A means of communication






38. The exposure of a clickable ad on a website to one individual person.






39. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






40. The use of a digital brand name by someone who does not have legit claim to the name






41. Scores that people acting in the role of critics assign to something as an indicator






42. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






43. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






44. Websites that host regularly updated content






45. Online word of mouth and very strong influence on consumer decision making






46. Sets of labels (tags) individuals choose in a way that makes sense to them






47. The coding language used to create and link together documents and files on the internet.






48. Games in which the players play a character role with the goal of completing a mission






49. A link to your website from a different website.






50. Attempt to depict real world sitiuations