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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Channels capable of two way communication on a small scale






2. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






3. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






4. Refers to the process social media users undergo to categorize content according to their own folksonomy






5. Refers to situations where consumers interact with others during a shopping event






6. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






7. How communication travels - such as word of mouth - television - radio - newspaper - magazine etc.






8. The degree to which the data in a database is accurate and consistent according to a data model and data type.






9. Problem recognition - info search - alternative eval - purchase - post purchase eval






10. A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.






11. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






12. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






13. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






14. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






15. Is based on the shared beliefs - realtionships - and actions of those in the community such that norms behaviors and values held and shared by individuals ultimately support a community reputation






16. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






17. The exposure of a clickable ad on a website to one individual person.






18. Require a great time investment are highly immersive and demand advance skill






19. Those others view as knowledgeable sources of information






20. Media for which you assessed monetary fees






21. Save your bookmarks online so they are always available wherever you have online access






22. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






23. Refers to a way for a web server to pass information along through a particular application program. Used in many different web programming applications including Perl and Java.






24. Sets of labels (tags) individuals choose in a way that makes sense to them






25. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






26. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






27. Scores that people acting in the role of critics assign to something as an indicator






28. Share and promote online news






29. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






30. Ability of a site to draw repeat visits and to keep people on a site






31. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






32. Works by encouraging consumers to make decisions that mimic those of people in thier social networks






33. Google's pay-per-click advertiser program.






34. Online word of mouth and very strong influence on consumer decision making






35. Consumers are happy/ unhappy posting about you with reviews of anysort






36. Content that refutes an accepted belief






37. Belief that when a lot of people select one option then it must be the right option






38. A means of communication






39. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






40. Social bookmarking - Social media submission sites - forums and discussion sites - media sharing sites-reviews and rating sites-social network sites - blogs - micro-blogging - wikis - social media dashboards






41. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






42. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






43. The interface that allows one computer system or application to communicate and exchange data with another.






44. Change in beliefs or actions as a reaction to group pressure (real or imagined)






45. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






46. A link that leads people to a different website from the one they are visiting.






47. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






48. Ads that appear between web pages (before the browser displays a new page).






49. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






50. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






Can you answer 50 questions in 15 minutes?



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