Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






2. Occurs when people follow the behaviors of others






3. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






4. Attention - Interest - Desire - and Action






5. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.






6. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






7. Ability of a site to draw repeat visits and to keep people on a site






8. Content that refutes an accepted belief






9. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






10. Person who is frequently able to influence others






11. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






12. Typically educational content that readers use over time - save and share






13. Do not require all participants to immediately respond






14. Authority building content seminal pieces of work that shape the way people think






15. Original cntent that positions the sponsoring entity as a authority






16. Interactive social system that is available to users 24/7






17. Oldest venue of social media that are ineractive versions of community bulletin boards






18. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






19. Persuades with the opinion or recommendation of an expert in the field






20. May include text graphics video and sound but on a website






21. Gathering information from multiple web sites - typically via RSS. Aggregation lets web sites remix the information from multiple web sites - for example by republishing all the news related to a particular keyword.






22. Uses software to fine tune the offer and build intimacy with the customer






23. Host content but also typically feature video - photo etc. other than text






24. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






25. A link that leads people to a different website from the one they are visiting.






26. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






27. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






28. Information that people copy from other sources






29. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






30. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






31. Media channels the brand controls






32. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






33. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






34. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






35. Occur in real time






36. Belief that when a lot of people select one option then it must be the right option






37. Assessments with detailed comments about the object in question






38. Those others view as knowledgeable sources of information






39. Content that offers a claim about something of interest






40. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






41. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






42. Content written with the intent to be helpful to target audience






43. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.






44. Websites that host regularly updated content






45. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






46. The standard unit for buying or selling Internet advertising. The 'thousand (or M in Roman numerals in the abbreviation) stands for 'thousand advertising impressions' - or views. To figure out what it costs to reach each individual viewer of an ad -






47. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






48. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






49. The way the game world is experienced






50. Increase awareness - influence desire - encourage trial - facilitate purchase - cement brand loyalty