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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Do not require all participants to immediately respond






2. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






3. Occur in real time






4. The value added for all users by each individual user






5. Content that will entertain






6. Information in web pages - Flash movies - email - enewsletters - etc. - that changes automatically based on database or user information. When used effectively - this content targets users' specific needs - providing what they are looking for






7. Share and promote online news






8. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






9. The means by which files are transferred from your computer directly to your website.






10. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






11. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads






12. Require a great time investment are highly immersive and demand advance skill






13. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l






14. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






15. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






16. The visual nature of the game such as science fiction - fantasy horror and retro






17. A user interacts with an ad by clicking or mouse-over - the ad enlarges to reveal additional information.






18. Sites with aid in the dissemination of content to an audience:






19. Websites that host regularly updated content






20. The degree to which the data in a database is accurate and consistent according to a data model and data type.






21. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






22. Automated software that combs through web sites to index web pages for search engines.






23. A list of other websites or services online. The directory is often its own website and contains links to various sources - websites - or other information on a variety of topics.






24. Information that people copy from other sources






25. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






26. Change in beliefs or actions as a reaction to group pressure (real or imagined)






27. Refers to the process social media users undergo to categorize content according to their own folksonomy






28. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.






29. Means of communication that can reach a large number of individuals






30. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






31. The hardware systems on which the game is played






32. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts






33. Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.






34. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






35. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






36. A web-based tool or desktop application that collects syndicated content.






37. The electronic/online activity of prospects






38. Method of game play:






39. Content that refutes an accepted belief






40. The game itself is a form of branded entertainment. it is designed by the brand to reflect the brands positioning statement






41. The coding language used to create and link together documents and files on the internet.






42. Placement of a branded item in an entertainment property such as a television program - movie - or game.






43. Ads that appear between web pages (before the browser displays a new page).






44. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






45. Belief that when a lot of people select one option then it must be the right option






46. Consumers are happy/ unhappy posting about you with reviews of anysort






47. Sets of labels (tags) individuals choose in a way that makes sense to them






48. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






49. Host content but also typically feature video - photo etc. other than text






50. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p







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