Test your basic knowledge |

Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions - as well as paid submission programs like AdWords.






2. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






3. Content that refutes an accepted belief






4. Share and promote online news






5. Method of game play:






6. The interface that allows one computer system or application to communicate and exchange data with another.






7. Attention - Interest - Desire - and Action






8. Constantly wired in the network - always online






9. Require only a small amount of time are easy to learn and are readily available 55% female for casual social games






10. Online word of mouth and very strong influence on consumer decision making






11. Accumulated resources whose value flows to people as a result of their access to others






12. A web-based tool or desktop application that collects syndicated content.






13. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






14. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






15. Oldest venue of social media that are ineractive versions of community bulletin boards






16. Attempt to depict real world sitiuations






17. Cost of advertising based on the number of clicks received.






18. Ability of a site to draw repeat visits and to keep people on a site






19. Person who is frequently able to influence others






20. Sites with aid in the dissemination of content to an audience:






21. Refers to the process social media users undergo to categorize content according to their own folksonomy






22. Do not require all participants to immediately respond






23. Online display ads that incorporate user data in the ad or targeting of the ad - social engagement ad contains ad crative along with option of viewer engagement -social contest ad -organic social ad shared on activity stream






24. Assessments with detailed comments about the object in question






25. Refers to situations where consumers interact with others during a shopping event






26. Occurs when people follow the behaviors of others






27. Media for which you assessed monetary fees






28. Selling an additional category of products/solutions as a result of a customer's original purchase.






29. This ad buying option places ads on several networked websites.






30. The process by which display ads get placed on websites.






31. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness






32. Popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means - such as stuffing keywords - or tricking web spiders in other ways.






33. Careful crafting of a title that markets the content






34. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






35. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






36. The value added for all users by each individual user






37. The way the game world is experienced






38. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






39. The hardware systems on which the game is played






40. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






41. Cultural pressures -fear of deviance -commitment - group unanimity - size and expertise -susceptibility to interpersonal influence






42. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






43. Problem recognition - info search - alternative eval - purchase - post purchase eval






44. Those that involve expert play to organize and value variables in the game system






45. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






46. Uses software to fine tune the offer and build intimacy with the customer






47. Google's pay-per-click advertiser program.






48. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






49. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






50. Media channels beyond the control of the company (word of mouth)