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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content that offers a claim about something of interest






2. Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors - solutions - products or services. This is achieved through thematic page d






3. Assessments with detailed comments about the object in question






4. Forn an online community to thrive a significant proportion of it's memebers must participate otherwise the site traffic will slow






5. The shortcuts our brains take when we process information






6. The value added for all users by each individual user






7. Scores that people acting in the role of critics assign to something as an indicator






8. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






9. 1) acknowledge the problem/issue - 2) define need(s) - 3) explore solutions - 4) gather vendor information/options - 5) identify finalists - 6) engagement - 7) circulate RFP - 8) evaluate proposals and 9) purchase






10. Crosses the boundaries of mass and personal media






11. When an advertiser pays for their online ad based on the number of views.






12. Problem recognition - info search - alternative eval - purchase - post purchase eval






13. Software that is routinely updated like an app






14. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






15. Ability of a site to draw repeat visits and to keep people on a site






16. Method of game play:






17. Require a great time investment are highly immersive and demand advance skill






18. Attempt to depict real world sitiuations






19. Acronym representing a way to create real-time Web applications.






20. The coding language used to create and link together documents and files on the internet.






21. The ability to freely interact with other people and companies; open access to venues that allow users to share content






22. The use of a digital brand name by someone who does not have legit claim to the name






23. Channels capable of two way communication on a small scale






24. Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms - it refers to information placed at the top of an email or webpage - so that visitors see it first - without scrolling






25. Online word of mouth and very strong influence on consumer decision making






26. Encompasses channels and vehicles that offer opportunities for play and enjoyment - reviews and ratings - deal sites - social shopping markets - social storefronts






27. Online ads that contain motion - sounds - or video and usually use Java or Flash to enhance the viewer's experience.






28. An engagement with online communities to generate exposure - opportunity and sales. The number-one advantage is generating exposure for the business - followed by increasing traffic and building new business partnerships. Common social media market






29. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






30. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






31. Means of communication that can reach a large number of individuals






32. Number of people exposed to your message






33. Performative in that the player chooses an action that the game executes






34. Website measurement that records unique IP addresses as individual visitors.






35. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.






36. Anything that involves delivering hosted services online






37. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable






38. This ad buying option places an ad at various places on one website.






39. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






40. The visible - clickable text in a hyperlink typically used to indicate subject matter.






41. Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction - with ad placement determined by the relative size of the bid - as well as oth






42. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






43. An XML-based system that enables people to receive ongoing - constantly updated information collected from many sources through a simple reader.






44. Content written with the intent to be helpful to target audience






45. The ability to attribute prospect behavior to the media that triggered the response.






46. The degree to which the data in a database is accurate and consistent according to a data model and data type.






47. Uses software to fine tune the offer and build intimacy with the customer






48. Occur in real time






49. Content that refutes an accepted belief






50. Careful crafting of a title that markets the content