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Test your basic knowledge |
Important Digital Marketing Vocab
Start Test
Study First
Subjects
:
business-skills
,
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a
Bases of social power
Filler content
Black Hat SEO
URL Tracking
2. Those that involve expert play to organize and value variables in the game system
Strategy games
Reach
API (Application Programming Interface)
Ad Serving
3. Attention - Interest - Desire - and Action
Digital Body Language
AIDA
Profiling
Social communities
4. Assessments with detailed comments about the object in question
Meme
Landing Page
Reviews
Social shopping
5. Placement of a branded item in an entertainment property such as a television program - movie - or game.
Data Hygiene
Product placement
Social Media Marketing
Exit Traffic
6. Paying to acquire leads from an outside party at a set rate or amount per lead.
Title linkbaiting
Pay-Per-Lead
Advergaming
Reputation economy
7. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games
Social customer relationship management (crm)
Reach
Alternate reality game
Owned media
8. Online hosts that enable sites memebers to construct and maintain profiles - social identity: picture - social presence: status updates - Connections: followers
Rich-Media
Social bookmarking sites
Genre
Social networking sites
9. A small text file on the user's PC that identifies the user's browser (and hence the user) so they're 'recognized' when they re-visit a site. Allows usernames to be stored and websites to personalise their offering.
Contrary hook
Recommendations and referrals
Resource hook
Cookie
10. Number of people exposed to your message
Bases of social power
Social ads
Reach
Search Engine Marketing (SEM)
11. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.
Site stickiness
Conversion
Unique Visitor
Buying Cycle
12. Acronym representing a way to create real-time Web applications.
Split-Run
Ad Tracking
AJAX (Asynchronous Java Script and XML)
Tagging
13. Original cntent that positions the sponsoring entity as a authority
Owned media
Authority building content
Cloud computing
In game immersive advertising
14. The term used when people have clicked on or viewed a web page.
Flagship content
Buying Cycle
Page View
Best practices to leverage social reviews and ratings
15. Google's pay-per-click advertiser program.
Profiling
Adwords
Vehicles
Scalability
16. Sites with aid in the dissemination of content to an audience:
Power users
Action games
Handle squatting
Social Publishing
17. Google's pay-per-click - context-relevant program available to blog and web publishers as a way to create revenue.
Cookie
Adsense
Humor hook
Pay-Per-Impression
18. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.
Humor hook
Media Sharing sites
Resource hook
Cost Per Action (CPA)
19. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).
ROS (Run of Site)
Click-Through-Rate (CTR)
Cross Selling
Media
20. A Microsoft technology that allows scripts to be integrated into web pages - most often to collect information using forms.
Digital Body Language
Interstitial Ads
Vehicles
ASP (Active Server Pages):
21. The coding language used to create and link together documents and files on the internet.
Best practices to leverage social reviews and ratings
HTML (HyperText Markup Language)
Meta Tag
Asynchronous interactions
22. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution
Recommendations and referrals
Media Sharing sites
Pay-Per-Impression
Cross Selling
23. Labels or categories that describe the content of a web site - bookmark - photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing - retrieving and discovering information.
Tags
Social media
RON (Run of Network)
Social ads
24. Churn Rate is a measure of customer attrition - defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.
Data Hygiene
Best practices to leverage social reviews and ratings
Churn Rate
Reach
25. Interactive social system that is available to users 24/7
Rich-Media
Web 2.0
Title linkbaiting
Adwords
26. The ability to attribute prospect behavior to the media that triggered the response.
Data Hygiene
ASP (Active Server Pages):
Response Attribution
Contrary hook
27. Means that people tend to follow and emulate those people whom they find attractive or otherwise desirable
Affinity
Folksonomies
Social news communities
Adwords
28. Uses software to fine tune the offer and build intimacy with the customer
Medium (or channel)
Social customer relationship management (crm)
Pay-Per-Click
Affinity
29. Media channels beyond the control of the company (word of mouth)
Social capital
Earned media
Social networking sites
Bases of social power
30. This ad buying option places an ad at various places on one website.
Stenography
Social networking sites
ROS (Run of Site)
Personal media
31. Oldest venue of social media that are ineractive versions of community bulletin boards
Anchor Text
Inbound Link
Genre
Forums
32. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.
Ad Tracking
Bases of social power
Churn Rate
Steps in a shopping decision
33. This ad buying option places ads on several networked websites.
RON (Run of Network)
Tags
Cognitive bias
Feed
34. The interface that allows one computer system or application to communicate and exchange data with another.
API (Application Programming Interface)
Pillar content
Product placement
Hover/Floating Ads
35. Works by encouraging consumers to make decisions that mimic those of people in thier social networks
Social Publishing
Scalability
Social proof
Giveaway hook
36. Those others view as knowledgeable sources of information
Power users
Social media
Perpetual beta
Dynamic Content
37. The way the game world is experienced
Social ads
Rich-Media
Social media
Mode
38. Occur in real time
Web 2.0
Alternate reality game
Action games
Synchronous interactions
39. Content that refutes an accepted belief
Social media
Contrary hook
Ad Tracking
Dynamic Content
40. Content that will entertain
Data Hygiene
Humor hook
Spider
Network effect
41. Promotions within a game that another company develops and sells - can chose from three different methods: display ads - static ads - dynamic ads
Opinion leader
In game immersive advertising
In-game advertising
Social media
42. Automated software that combs through web sites to index web pages for search engines.
Cost Per Click (CPC)
Alternate reality game
Social capital
Spider
43. Websites that host regularly updated content
Blogs
Strategy games
Frequency
Pillar content
44. A snippet of cultural information that spreads person to person until eventually it enters the general consciousness
Meme
Reach
AJAX (Asynchronous Java Script and XML)
Earned media
45. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.
Affinity
Genre
Online Ads/Banner Ads
Marketing Qualified Lead (MQL)
46. Do not require all participants to immediately respond
Asynchronous interactions
Aggregator
Tagging
Social games
47. Cost of advertising based on the number of clicks received.
Social capital
Cost Per Click (CPC)
Handle squatting
Direct Response
48. Pick listspopularity filters - share your story - user forums - deal directories - deal feeds - group buy - news feeds - geo location promotions - social media storefronts
Medium (or channel)
HTML (HyperText Markup Language)
ROS (Run of Site)
Other referral tools
49. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.
Social communities
URL Tracking
Meta Tag
Rich-Media
50. A multiplayer - competitive goal oriented activity with defined rules of engagement and online connectivity among a community of players -leader boards: listing of leaders in the game competition -achievement badges: symbols awarded to show game l
Platforms
Owned media
Asynchronous interactions
Social games