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Important Digital Marketing Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Plug ins that appear as clicable icons on a website and enable the viewer to bookmark or share the page with others






2. Opportunites include interactive product placement - branded ingame experiences - and game integration between the game and the brand






3. Belief that when a lot of people select one option then it must be the right option






4. Require a great time investment are highly immersive and demand advance skill






5. A custom web page designed to convert visitors into leads or sales. Email - banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page - splash p






6. A link that leads people to a different website from the one they are visiting.






7. Media channels beyond the control of the company (word of mouth)






8. The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link - ad - or site was successful.






9. Occur in real time






10. Sets of labels (tags) individuals choose in a way that makes sense to them






11. Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.






12. Constantly wired in the network - always online






13. Save your bookmarks online so they are always available wherever you have online access






14. Text inserted into the source code of a web page that includes key words in order to provide information to a search engine about the contents of the page for search engine optimization.






15. The RSS or Atom feeds used by news aggregators.






16. Cost of advertising based on a visitor taking some specifically defined action in response to an ad. 'Actions' include such things as a sales transaction - a customer acquisition - or a click.






17. Online ads are generally clickable - linking to a landing page - and may include banners - skyscrapers - buttons and other formats; often animated in some way.






18. This ad buying option places ads on several networked websites.






19. Google's pay-per-click advertiser program.






20. Avg number of times someone is exposed to your message






21. A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e. - number of impressions).






22. To build a picture of a target customer based on information from various sources including customer transactions - completed forms and demographic data.






23. Cross media genre of interactive fiction using multiple delivery and communications media including television radio newspapers etc. - also known as transmedia social games






24. Means of communication that can reach a large number of individuals






25. A means of communication






26. Paying to acquire leads from an outside party at a set rate or amount per lead.






27. The value added for all users by each individual user






28. Ability of a site to draw repeat visits and to keep people on a site






29. Tactic of hiding messages within another medium so that the message is undetectable for those who do not know to look for it






30. Handle: your user name in a social community






31. The online means of communication - conveyance - collaboration and cultivation among interconnected people - communities and organizations.






32. Authenticity: accept organic word of mouth -advocacy: enable consumers to rate the value of opinions offered on the site -participatory: encourage consumers to contribute posts -reciprocity: acknowledge the value of the opinions customers offer -inf






33. A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.






34. Collaborative online workspaces that enable community memebers to contribute to the creation of useful and shared resource






35. Those others view as knowledgeable sources of information






36. Externally measurable characteristics of potential buyers such as age - gender - race - education and income level.






37. The interface that allows one computer system or application to communicate and exchange data with another.






38. The hardware systems on which the game is played






39. Websites that host regularly updated content






40. The ability to attribute prospect behavior to the media that triggered the response.






41. When two versions of the same ad are sent to different websites (or different publications) for testing purposes - this is known as a split-run.






42. A method used to check how many hits or clicks an ad receives.Useful tool for discovering where the most revenue comes from - and how to better personalize ads to reach more customers - and encourage more new customers.






43. The visual nature of the game such as science fiction - fantasy horror and retro






44. Originate from the recipients social graphs thus making them more influential - can be simple or integrated in execution






45. Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.






46. Games in which the players play a character role with the goal of completing a mission






47. Reward power: ability to provide what others desire - coercive power: ability to punish others - legit power: authority based rights - referent power: authority through motivation to identify - expert power: recognition of ones knowledge skills and a






48. This ad buying option places an ad at various places on one website.






49. Media for which you assessed monetary fees






50. Organic search results are listings in search engine results pages that appear because of their relevance to the search terms - as opposed to their being advertisements.