Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






2. Items which appear on every page of a website.






3. The definitive version. In SEO - it refers to a definitive URL.






4. Build one if you want total control over its content and all activity






5. The visitors that visit a website.






6. Newspapers - magazines - television and publishing houses are the realm of traditional media.






7. A specific action or method that contributes to achieving a goal.






8. Unrequested window that opens on top of the currently viewed window.






9. How a web user moves through a website - and the elements that assist the user.






10. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






11. Success rate of your Ad; how many people "buy" or completed the transaction






12. # of times a whole page is served (or loaded)






13. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






14. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






15. Targeted advertising based on content of the web page - e.g. Adsense






16. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






17. Google's system where you can put Google ads on your own site and get paid for clicks






18. A version of HTML for mobile devices and other limited hardware.






19. This is what makes your offering different to your competitors'.






20. Type of internet marketing methods that is either illegal or frowned upon by search engines






21. Content websites that serve PPC adverts from the same provider - such as AdWords.






22. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






23. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






24. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






25. All the content that can be seen on a screen without scrolling down.






26. A prominent aspect of a product which is beneficial to users.






27. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






28. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






29. The code that is used to write most websites






30. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






31. An approach to web design that aims for lightweight code and standards compliant websites.






32. The visible - clickable text in a link.






33. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






34. To get free search traffic - think: why will they link to you?






35. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






36. Transactions that take place on the server.






37. An online advertisement in the form of a graphic image that appears on a web page.






38. Used on Twitter to help others follow certain conversations. Users tag their comments.






39. The many many long tail words we might want to rank for (e.g. bhojpuri books)






40. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






41. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






42. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






43. The IP address is an exclusive number - which is used to represent every single computer in a network.






44. Used to describe the relative position of a web page in the SERPs.






45. How most sites price ads






46. The number of times a keyword or key phrase appears on a website.






47. The percent of emails determined as opened out of the total number of emails sent.






48. # of files a site served (or loaded)






49. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






50. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.