Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






2. Commission structure where the affiliate earns a percentage of a sale.






3. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






4. Used on Twitter to help others follow certain conversations. Users tag their comments.






5. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






6. Used to describe the relative position of a web page in the SERPs.






7. To give permission for emails to be sent to you.






8. Transactions that take place before information is sent to the server.






9. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






10. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






11. Targeted advertising based on content of the web page - e.g. Adsense






12. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






13. The positive outcome for a user that a feature provides.






14. The actual text of a link (the highlighted text you can click to go to the linked page)






15. Items which appear on every page of a website.






16. The name that is chosen to appear in the sender or from field of an email.






17. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






18. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






19. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






20. Google's system where you can put Google ads on your own site and get paid for clicks






21. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






22. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






23. The many many long tail words we might want to rank for (e.g. bhojpuri books)






24. Tailoring content for many individuals.






25. # of times a whole page is served (or loaded)






26. When businesses sell products/services to consumers.






27. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






28. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






29. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






30. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






31. Links from external sites to our sites - if they like your stuff they will link to you






32. Transactions that take place on the server.






33. A character used to define a group of users to a website.






34. A prominent aspect of a product which is beneficial to users.






35. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






36. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






37. When businesses sell products/services to other businesses and not to consumers.






38. Words or phrases that describe content and used when searching for something using a search engine.






39. To get free search traffic - think: why will they link to you?






40. A search engine's set of rules for ranking web pages.






41. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






42. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






43. More than one keyword can be referred to as a keyword phrase.






44. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






45. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






46. Marketing through social platforms like Facebook or Twitter etc.






47. A click on a link that leads to another website.






48. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






49. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






50. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.