Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Type of internet marketing methods that is either illegal or frowned upon by search engines






2. The number of times a keyword or key phrase appears on a website.






3. Links from one page on our site to another






4. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






5. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






6. A specific action or method that contributes to achieving a goal.






7. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






8. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






9. Buying traffic - Big sites with deep pockets dominate






10. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






11. How most sites price ads






12. Unrequested window that opens on top of the currently viewed window.






13. A character used to define a group of users to a website.






14. The layout and structure of a website - which should be according to information hierarchy and categories.






15. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






16. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






17. The listings on a SERP that are paid for.






18. # of times a whole page is served (or loaded)






19. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






20. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






21. The activity of getting inbound links to your site - creating good content and making online friends is a start






22. How Adsense and its type of ads work - advertiser pays for every click






23. When businesses sell products/services to consumers.






24. A version of HTML for mobile devices and other limited hardware.






25. Transactions that take place on the server.






26. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






27. Links from external sites to our sites - if they like your stuff they will link to you






28. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






29. How a web user moves through a website - and the elements that assist the user.






30. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






31. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






32. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






33. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






34. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






35. Used on Twitter to help others follow certain conversations. Users tag their comments.






36. Success rate of your Ad; how many people "buy" or completed the transaction






37. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






38. A metric that indicates whether a website is achieving its goals.






39. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






40. The name that is chosen to appear in the sender or from field of an email.






41. An approach to web design that aims for lightweight code and standards compliant websites.






42. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






43. The visitors that visit a website.






44. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






45. The Affiliate or Publisher markets the products of the Merchant.






46. # of files a site served (or loaded)






47. Last page visited






48. The definitive version. In SEO - it refers to a definitive URL.






49. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






50. Unpaid traffic that Google etc send - based on your quality content