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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Session
Tracking code
Server-side
Client-side
2. Converts a domain name into an IP address.
Accessibility
Domain Name System(DNS)
3G
SMM (Social Media Marketing)
3. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
landing page
Alt text
Traffic
Google AdWords
4. The visitors that visit a website.
CPC (Cost per click)
Spider
Traffic
Breadcrumbs
5. Transactions that take place before information is sent to the server.
Commission
Common Page Elements
Google AdWords
Client-side
6. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
affiliate
URL rewriting
Online Reputation Management (ORM)
Meta data
7. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Google AdWords
Simple Mail Transfer Protocol (SMTP)
WebPR
Above the fold
8. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Dynamic parameter
Google AdWords
Active verb
Cost per Lead (CPL)
9. Build one if you want total control over its content and all activity
Feature
website
Banner
permalink
10. A search engine's set of rules for ranking web pages.
Feature
Alt text
Algorithm
long tail key words / search words
11. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Alt tag
keywords
Opt-out
page views
12. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
monetization
Compact HyperText Markup Language (CHTML)
Database
link bait
13. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Feature
Tracking
HTML5
blog roll
14. Targeted advertising based on content of the web page - e.g. Adsense
Advert
Accessibility
contextual advertising
Cost per Lead (CPL)
15. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
SEM/PPC (Search Engine Marketing / Pay per click)
link farm
unique domains
adwords
16. How most sites price ads
Usability
Traditional media
CPM (Cost per thousand impressions)
nofollow
17. The page a link links to
CPM (Cost per thousand impressions)
landing page
Hyperlink
Banner
18. A piece of code that tracks a user's interaction and movement through a website.
inbound links / back links
link bait
Strategy
Tracking code
19. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Internet Portal (IP) address
list
3G
nofollow
20. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Animated GIF
remnant ad
Internet Protocol (IP) Address
crawler/spider/robot/bot
21. Last page visited
exit page
Breadcrumbs
Brief
Domain name
22. The Affiliate or Publisher markets the products of the Merchant.
Affiliate or Publisher
Hard bounce
click through rate
Action
23. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Content network
remnant ad
Domain name
Cookie
24. Buying traffic - Big sites with deep pockets dominate
Open rate
Home page
SEM/PPC (Search Engine Marketing / Pay per click)
Strategy
25. To get free search traffic - think: why will they link to you?
SEO (Search Engine Optimization)
Keyword phrase
Information architecture
Traffic
26. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Heading tags
Universal Resource Locator (URL)
Backlink
CPM (Cost per thousand impressions)
27. How a web user moves through a website - and the elements that assist the user.
Domain Name System(DNS)
Navigation
SEO (Search Engine Optimization)
Session
28. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
permalink
inbound links / back links
Accessibility
crawler/spider/robot/bot
29. A visitor completing a target action.
Conversion
link equity / link juice
Customer Relationship Management (CRM)
Anchor text
30. The visible - clickable text in a link.
Compact HyperText Markup Language (CHTML)
Anchor text
Heading tags
link bait
31. An approach to web design that aims for lightweight code and standards compliant websites.
Simple Mail Transfer Protocol (SMTP)
Cascading Style Sheets (CSS)
Alt tag
Unique forwarders
32. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
House list
Cookie
link farm
Organic search results
33. The paid search results on a SERP.
link equity / link juice
Sponsored links
Paid search results
Usability
34. A software tool that collects data on website users based on metrics to measure its performance.
Web analytics
Double opt-in
Alt text
viral
35. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Clickthrough
Soft bounce
exit page
Accessibility
36. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
WebPR
pinnacle key words / search words
list
canonical version
37. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Spider
Key performance indicator (KPI)
Revenue share
Persona
38. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
SEO (Search Engine Optimization)
Cascading Style Sheets (CSS)
bounce rate
Unique selling point (USP)
39. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Search engine results page (SERP)
Call to action (CTA)
page rank
White list
40. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
link farm
Meta data
Call to action (CTA)
SEO (Search Engine Optimization)
41. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
pinnacle key words / search words
inbound links / back links
Animated GIF
Internet Portal (IP) address
42. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Soft bounce
link farm
page
adwords
43. More than one keyword can be referred to as a keyword phrase.
Call to action (CTA)
Keyword phrase
Unique forwarders
Referrer
44. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Domain Name System(DNS)
exit page
Flash
canonical version
45. The definitive version. In SEO - it refers to a definitive URL.
contextual advertising
Canonical
Web analytics
pinnacle key words / search words
46. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Internet Portal (IP) address
Call to action (CTA)
Robot.txt
Home page
47. Tailoring content for many individuals.
monetization
Client-side
landing page
Mass customisation
48. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Keyword rankings
click through rate
contextual advertising
Hard bounce
49. A rough value Google assigns to a page
hits
page rank
Alt text
Cascading Style Sheets (CSS)
50. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Open rate
news sharing
Conversion
Meta data
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