Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






2. A function which allows the mobile user to click on a link to make a telephone call.






3. The name that is chosen to appear in the sender or from field of an email.






4. An approach to web design that aims for lightweight code and standards compliant websites.






5. Google's system where you can put Google ads on your own site and get paid for clicks






6. The definitive version. In SEO - it refers to a definitive URL.






7. A click on a link that leads to another website.






8. # of files a site served (or loaded)






9. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






10. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






11. Used to describe the relative position of a web page in the SERPs.






12. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






13. # of times a whole page is served (or loaded)






14. The percent of emails determined as opened out of the total number of emails sent.






15. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






16. The visible - clickable text in a link.






17. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






18. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






19. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






20. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






21. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






22. A rough value Google assigns to a page






23. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






24. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






25. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






26. The code that is used to write most websites






27. When businesses sell products/services to other businesses and not to consumers.






28. All the content that can be seen on a screen without scrolling down.






29. An email database a company generates itself without purchasing or renting names.






30. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






31. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






32. A specific action or method that contributes to achieving a goal.






33. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






34. Another name for headline - a great headline is the first thing that attracts users






35. The many many long tail words we might want to rank for (e.g. bhojpuri books)






36. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






37. A web address which is unique to every page on the Internet.






38. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






39. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






40. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






41. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






42. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






43. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






44. Leftover Ad space that hasn't been sold






45. To get free search traffic - think: why will they link to you?






46. This is what makes your offering different to your competitors'.






47. How many different people visit a page/site






48. Content websites that serve PPC adverts from the same provider - such as AdWords.






49. Last page visited






50. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.