Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






2. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






3. When businesses sell products/services to other businesses and not to consumers.






4. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






5. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






6. The page a link links to






7. A version of HTML for mobile devices and other limited hardware.






8. A metric that indicates whether a website is achieving its goals.






9. Used to describe the relative position of a web page in the SERPs.






10. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






11. Converts a domain name into an IP address.






12. Marketing through social platforms like Facebook or Twitter etc.






13. Links from one page on our site to another






14. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






15. An online advertisement in the form of a graphic image that appears on a web page.






16. An approach to web design that aims for lightweight code and standards compliant websites.






17. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






18. Commission structure where the affiliate earns a percentage of a sale.






19. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






20. Newspapers - magazines - television and publishing houses are the realm of traditional media.






21. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






22. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






23. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






24. A piece of code that tracks a user's interaction and movement through a website.






25. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






26. A visitor completing a target action.






27. The layout and structure of a website - which should be according to information hierarchy and categories.






28. What you see when you perform a search on a search engine.






29. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






30. This is what makes your offering different to your competitors'.






31. All the content that can be seen on a screen without scrolling down.






32. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






33. Build one if you want total control over its content and all activity






34. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






35. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






36. # of times a whole page is served (or loaded)






37. A protocol for sending messages from one server to another.






38. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






39. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






40. Buying traffic - Big sites with deep pockets dominate






41. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






42. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






43. Leftover Ad space that hasn't been sold






44. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






45. Tailoring content for many individuals.






46. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






47. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






48. To give permission for emails to be sent to you.






49. Transactions that take place before information is sent to the server.






50. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






Can you answer 50 questions in 15 minutes?



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