Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The visitors that visit a website.






2. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






3. The Affiliate or Publisher markets the products of the Merchant.






4. An online advertisement in the form of a graphic image that appears on a web page.






5. How most sites price ads






6. A web address which is unique to every page on the Internet.






7. The layout and structure of a website - which should be according to information hierarchy and categories.






8. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






9. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






10. The name that is chosen to appear in the sender or from field of an email.






11. Content websites that serve PPC adverts from the same provider - such as AdWords.






12. Google's system where you can put Google ads on your own site and get paid for clicks






13. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






14. A piece of code that tracks a user's interaction and movement through a website.






15. A prominent aspect of a product which is beneficial to users.






16. When businesses sell products/services to other businesses and not to consumers.






17. The IP address is an exclusive number - which is used to represent every single computer in a network.






18. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






19. The number of individuals who forwarded a specific email on.






20. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






21. A search engine's set of rules for ranking web pages.






22. The actual text of a link (the highlighted text you can click to go to the linked page)






23. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






24. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






25. # of times a whole page is served (or loaded)






26. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






27. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






28. The number of times a keyword or key phrase appears on a website.






29. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






30. Unrequested window that opens on top of the currently viewed window.






31. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






32. How a web user moves through a website - and the elements that assist the user.






33. Success rate of your Ad; how many people "buy" or completed the transaction






34. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






35. Used to describe the relative position of a web page in the SERPs.






36. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






37. A version of HTML for mobile devices and other limited hardware.






38. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






39. The positive outcome for a user that a feature provides.






40. Items which appear on every page of a website.






41. All the content that can be seen on a screen without scrolling down.






42. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






43. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






44. This is what makes your offering different to your competitors'.






45. A visitor completing a target action.






46. Commission structure where the affiliate earns a percentage of a sale.






47. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






48. The page a link links to






49. When businesses sell products/services to consumers.






50. Transactions that take place on the server.