Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An email database a company generates itself without purchasing or renting names.






2. This is what makes your offering different to your competitors'.






3. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






4. The degree to which a website is available to users with physical challenges or technical limitations.






5. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






6. A rough value Google assigns to a page






7. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






8. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






9. A specific action or method that contributes to achieving a goal.






10. Success rate of your Ad; how many people "buy" or completed the transaction






11. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






12. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






13. Last page visited






14. The positive outcome for a user that a feature provides.






15. The visible - clickable text in a link.






16. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






17. The Affiliate or Publisher markets the products of the Merchant.






18. A software tool that collects data on website users based on metrics to measure its performance.






19. When businesses sell products/services to other businesses and not to consumers.






20. A function which allows the mobile user to click on a link to make a telephone call.






21. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






22. Google's system where you can put Google ads on your own site and get paid for clicks






23. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






24. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






25. Links from one page on our site to another






26. The listings on a SERP that are paid for.






27. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






28. Used on Twitter to help others follow certain conversations. Users tag their comments.






29. An approach to web design that aims for lightweight code and standards compliant websites.






30. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






31. A metric that indicates whether a website is achieving its goals.






32. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






33. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






34. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






35. Transactions that take place before information is sent to the server.






36. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






37. Type of internet marketing methods that is either illegal or frowned upon by search engines






38. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






39. The definitive version. In SEO - it refers to a definitive URL.






40. The failed delivery of email communication due to an undeviating reason like a non-existent address.






41. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






42. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






43. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






44. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






45. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






46. Another name for headline - a great headline is the first thing that attracts users






47. A search engine's set of rules for ranking web pages.






48. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






49. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






50. The page a link links to







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Can you answer 50 questions in 15 minutes?


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