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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Ranking
Flash
Double opt-in
Cost per Lead (CPL)
2. The name that is chosen to appear in the sender or from field of an email.
Sender alias
Click-to-call
Usability
Referrer
3. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
unique visitors
HTML5
Spider
Keyword rankings
4. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Sender alias
Cost per Lead (CPL)
Referrer
list
5. Google's system where you can put Google ads on your own site and get paid for clicks
adsense
Session
Business to Business (B2B)
page rank
6. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
canonical version
time on site
Banner
Internet Protocol (IP) Address
7. How most sites price ads
click through rate
CPM (Cost per thousand impressions)
White list
Internet Portal (IP) address
8. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
twitterati
Advert
Ranking
App
9. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
bounce rate
Opt-out
click through rate
page rank
10. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Affiliate or Publisher
website
Opt-out
Mass customisation
11. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
Cookie
internal links
Backlink
title
12. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
Cost per Lead (CPL)
Viral video
WebPR
crawler/spider/robot/bot
13. A document giving essential information concerning the problem that needs solving.
time on site
Brief
Business to Business (B2B)
Internet Protocol (IP) Address
14. The positive outcome for a user that a feature provides.
Anchor text
crawler/spider/robot/bot
Client-side
Benefit
15. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Internet Protocol (IP) Address
Algorithm
Opt-out
Hard bounce
16. Used to describe the relative position of a web page in the SERPs.
SEO (Search Engine Optimization)
unique visitors
Backlink
Ranking
17. The percent of emails determined as opened out of the total number of emails sent.
Open rate
Universal Resource Locator (URL)
link bait
hashtag
18. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
crawler/spider/robot/bot
Breadcrumbs
time on site
Dynamic parameter
19. An online advertisement in the form of a graphic image that appears on a web page.
link building
hashtag
Banner
nofollow
20. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Commission
exit page
Robot.txt
Web analytics
21. Content websites that serve PPC adverts from the same provider - such as AdWords.
crawler/spider/robot/bot
Content network
Universal Resource Locator (URL)
Sponsored links
22. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Anchor text
HyperText Markup Language (HTML)
Alt text
Tracking code
23. Items which appear on every page of a website.
Keyword phrase
Double opt-in
Common Page Elements
Accessibility
24. The code that is used to write most websites
Common Page Elements
Referrer
Traffic
HyperText Markup Language (HTML)
25. The listings on a SERP that are paid for.
Unique forwarders
Unique selling point (USP)
Paid search results
Dynamic keyword insertion
26. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Flash
Backlink
Nofollow link
conversion rate
27. The definitive version. In SEO - it refers to a definitive URL.
conversion rate
Canonical
Traffic
Commission
28. A click on a link that leads to another website.
Clickthrough
list
Traffic
conversion rate
29. The list of links often found running down one side of a blog
list
Organic search results
Unique forwarders
blog roll
30. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
co-op ad
Click-to-call
link building
pinnacle key words / search words
31. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
bounce rate
canonical version
Opt-out
Compact HyperText Markup Language (CHTML)
32. The page a link links to
Online Reputation Management (ORM)
landing page
unique visitors
Cookie
33. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Usability
Accessibility
Online Reputation Management (ORM)
Meta tags
34. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
3G
redirects
HTML5
Banner
35. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Navigation
organic / natural traffic
Session
permalink
36. Commission structure where the affiliate earns a percentage of a sale.
page rank
Revenue share
affiliate
internal links
37. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
Anchor text
3G
Breadcrumbs
HTML5
38. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Unique forwarders
Database
Cascading Style Sheets (CSS)
link farm
39. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Breadcrumbs
Active verb
Search engine results page (SERP)
Dynamic parameter
40. The number of times a keyword or key phrase appears on a website.
landing page
Keyword frequency
Business to Consumers (B2C)
long tail key words / search words
41. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Keyword rankings
Domain name
news sharing
Business to Consumers (B2C)
42. The many many long tail words we might want to rank for (e.g. bhojpuri books)
long tail key words / search words
link farm
Ranking
viral
43. Buying traffic - Big sites with deep pockets dominate
SEM/PPC (Search Engine Marketing / Pay per click)
Navigation
Keyword rankings
HyperText Markup Language (HTML)
44. How many different people visit a page/site
viral
unique visitors
Information architecture
internal links
45. A visitor completing a target action.
crawler/spider/robot/bot
Conversion
hashtag
Search engine results page (SERP)
46. Marketing through social platforms like Facebook or Twitter etc.
Usability
Animated GIF
SMM (Social Media Marketing)
Paid search results
47. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
list
Algorithm
nofollow
hashtag
48. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Alt tag
Cost per Lead (CPL)
Online Reputation Management (ORM)
Usability
49. A specific action or method that contributes to achieving a goal.
Robot.txt
URL rewriting
Tactic
Meta data
50. The elements of a URL that are dynamically generated.
CPC (Cost per click)
Dynamic parameter
Opt-in
White list