Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






2. Leftover Ad space that hasn't been sold






3. A rough value Google assigns to a page






4. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






5. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






6. The number of times a keyword or key phrase appears on a website.






7. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






8. Links from external sites to our sites - if they like your stuff they will link to you






9. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






10. Newspapers - magazines - television and publishing houses are the realm of traditional media.






11. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






12. # of times a whole page is served (or loaded)






13. Type of internet marketing methods that is either illegal or frowned upon by search engines






14. A specific action or method that contributes to achieving a goal.






15. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






16. A search engine's set of rules for ranking web pages.






17. The failed delivery of email communication due to an undeviating reason like a non-existent address.






18. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






19. The listings on a SERP that are paid for.






20. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






21. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






22. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






23. A document giving essential information concerning the problem that needs solving.






24. How a web user moves through a website - and the elements that assist the user.






25. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






26. All the content that can be seen on a screen without scrolling down.






27. Used to describe the relative position of a web page in the SERPs.






28. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






29. The name that is chosen to appear in the sender or from field of an email.






30. A piece of code that tracks a user's interaction and movement through a website.






31. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






32. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






33. When businesses sell products/services to consumers.






34. Used on Twitter to help others follow certain conversations. Users tag their comments.






35. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






36. The IP address is an exclusive number - which is used to represent every single computer in a network.






37. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






38. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






39. Transactions that take place before information is sent to the server.






40. The layout and structure of a website - which should be according to information hierarchy and categories.






41. Last page visited






42. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






43. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






44. A click on a link that leads to another website.






45. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






46. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






47. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






48. Targeted advertising based on content of the web page - e.g. Adsense






49. A function which allows the mobile user to click on a link to make a telephone call.






50. To give permission for emails to be sent to you.