Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






2. Converts a domain name into an IP address.






3. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






4. The visitors that visit a website.






5. Transactions that take place before information is sent to the server.






6. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






7. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






8. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






9. Build one if you want total control over its content and all activity






10. A search engine's set of rules for ranking web pages.






11. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






12. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






13. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






14. Targeted advertising based on content of the web page - e.g. Adsense






15. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






16. How most sites price ads






17. The page a link links to






18. A piece of code that tracks a user's interaction and movement through a website.






19. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






20. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






21. Last page visited






22. The Affiliate or Publisher markets the products of the Merchant.






23. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






24. Buying traffic - Big sites with deep pockets dominate






25. To get free search traffic - think: why will they link to you?






26. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






27. How a web user moves through a website - and the elements that assist the user.






28. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






29. A visitor completing a target action.






30. The visible - clickable text in a link.






31. An approach to web design that aims for lightweight code and standards compliant websites.






32. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






33. The paid search results on a SERP.






34. A software tool that collects data on website users based on metrics to measure its performance.






35. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






36. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






37. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






38. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






39. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






40. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






41. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






42. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






43. More than one keyword can be referred to as a keyword phrase.






44. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






45. The definitive version. In SEO - it refers to a definitive URL.






46. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






47. Tailoring content for many individuals.






48. The failed delivery of email communication due to an undeviating reason like a non-existent address.






49. A rough value Google assigns to a page






50. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






Can you answer 50 questions in 15 minutes?



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