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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A version of HTML for mobile devices and other limited hardware.
Above the fold
website
Compact HyperText Markup Language (CHTML)
Web analytics
2. The failed delivery of email communication due to an undeviating reason like a non-existent address.
SEO (Search Engine Optimization)
Hard bounce
Affiliate or Publisher
Organic search results
3. A piece of code that tracks a user's interaction and movement through a website.
Internet Service Provider (ISP)
Database
Meta data
Tracking code
4. All the content that can be seen on a screen without scrolling down.
Spider
Meta tags
Above the fold
Flash
5. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Persona
Conversion
Mass customisation
Call to action (CTA)
6. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Hyperlink
unique visitors
Home page
canonical version
7. Used on Twitter to help others follow certain conversations. Users tag their comments.
unique domains
SEO (Search Engine Optimization)
hashtag
Feature
8. A metric that indicates whether a website is achieving its goals.
Key performance indicator (KPI)
reciprocal linking
long tail key words / search words
title
9. How most sites price ads
Tracking code
Call to action (CTA)
page rank
CPM (Cost per thousand impressions)
10. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
adsense
twitterati
Common Page Elements
conversion rate
11. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
blog roll
black hat
Session
Hard bounce
12. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Advert
Business to Consumers (B2C)
Referrer
WebPR
13. Type of internet marketing methods that is either illegal or frowned upon by search engines
Business to Business (B2B)
House list
Business to Consumers (B2C)
black hat
14. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Keyword rankings
nofollow
Navigation
Unique selling point (USP)
15. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
monetization
time on site
Keyword rankings
Alt tag
16. A specific action or method that contributes to achieving a goal.
Tactic
twitterati
title
Action
17. Buying traffic - Big sites with deep pockets dominate
SEM/PPC (Search Engine Marketing / Pay per click)
click through rate
Robot.txt
Brief
18. This is what makes your offering different to your competitors'.
Spider
hashtag
affiliate
Unique selling point (USP)
19. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
list
redirects
blog roll
affiliate
20. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Referrer
CPM (Cost per thousand impressions)
Keyword phrase
link equity / link juice
21. The activity of getting inbound links to your site - creating good content and making online friends is a start
Spider
Client-side
link building
Banner
22. The number of individuals who forwarded a specific email on.
internal links
Unique forwarders
Revenue share
Simple Mail Transfer Protocol (SMTP)
23. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
blog roll
Paid search results
Commission
Alt tag
24. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Customer Relationship Management (CRM)
Common Page Elements
canonical version
conversion rate
25. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Double opt-in
Flash
inbound links / back links
blog roll
26. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
click through rate
co-op ad
pinnacle key words / search words
black hat
27. The elements of a URL that are dynamically generated.
Dynamic parameter
page views
Navigation
Call to action (CTA)
28. The listings on a SERP that are paid for.
Content network
link farm
news sharing
Paid search results
29. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
Banner
Double opt-in
CPC (Cost per click)
redirects
30. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Alt text
click through rate
Tactic
Simple Mail Transfer Protocol (SMTP)
31. A prominent aspect of a product which is beneficial to users.
Session
viral
Usability
Feature
32. Links from external sites to our sites - if they like your stuff they will link to you
Cost per Lead (CPL)
inbound links / back links
Keyword frequency
Usability
33. Unpaid traffic that Google etc send - based on your quality content
Benefit
Anchor text
Referrer
organic / natural traffic
34. The code that is used to write most websites
Click-to-call
HyperText Markup Language (HTML)
Organic search results
Animated GIF
35. Converts a domain name into an IP address.
Feature
Nofollow link
Domain Name System(DNS)
Alt text
36. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Compact HyperText Markup Language (CHTML)
Heading tags
Ranking
Animated GIF
37. A character used to define a group of users to a website.
Persona
exit page
internal links
Alt tag
38. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
SEM/PPC (Search Engine Marketing / Pay per click)
Database
permalink
news sharing
39. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Canonical
Soft bounce
Breadcrumbs
Open rate
40. The visible - clickable text in a link.
Anchor text
link farm
Sender alias
Key performance indicator (KPI)
41. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
remnant ad
Viral video
Conversion
Server-side
42. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Heading tags
Traditional media
Nofollow link
black hat
43. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Sponsored links
Internet Service Provider (ISP)
link building
SMM (Social Media Marketing)
44. Commission structure where the affiliate earns a percentage of a sale.
link equity / link juice
Dynamic keyword insertion
Revenue share
permalink
45. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Cost per Lead (CPL)
page rank
click through rate
House list
46. The name that is chosen to appear in the sender or from field of an email.
keywords
Sender alias
Keyword frequency
website
47. The page a link links to
unique visitors
landing page
Unique forwarders
nofollow
48. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
click through rate
Conversion
canonical version
HTML5
49. Build one if you want total control over its content and all activity
keywords
permalink
website
unique domains
50. Targeted advertising based on content of the web page - e.g. Adsense
link farm
internal links
click through rate
contextual advertising