Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






2. The activity of getting inbound links to your site - creating good content and making online friends is a start






3. Words or phrases that describe content and used when searching for something using a search engine.






4. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






5. Buying traffic - Big sites with deep pockets dominate






6. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






7. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






8. How most sites price ads






9. An email database a company generates itself without purchasing or renting names.






10. What you see when you perform a search on a search engine.






11. A specific action or method that contributes to achieving a goal.






12. The Affiliate or Publisher markets the products of the Merchant.






13. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






14. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






15. An approach to web design that aims for lightweight code and standards compliant websites.






16. When businesses sell products/services to other businesses and not to consumers.






17. The number of individuals who forwarded a specific email on.






18. A piece of code that tracks a user's interaction and movement through a website.






19. Leftover Ad space that hasn't been sold






20. A click on a link that leads to another website.






21. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






22. The layout and structure of a website - which should be according to information hierarchy and categories.






23. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






24. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






25. Marketing through social platforms like Facebook or Twitter etc.






26. The name that is chosen to appear in the sender or from field of an email.






27. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






28. A prominent aspect of a product which is beneficial to users.






29. The paid search results on a SERP.






30. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






31. The positive outcome for a user that a feature provides.






32. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






33. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






34. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






35. Tailoring content for many individuals.






36. Content websites that serve PPC adverts from the same provider - such as AdWords.






37. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






38. Transactions that take place before information is sent to the server.






39. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






40. A visitor completing a target action.






41. Success rate of your Ad; how many people "buy" or completed the transaction






42. A rough value Google assigns to a page






43. A web address which is unique to every page on the Internet.






44. The page a link links to






45. An online advertisement in the form of a graphic image that appears on a web page.






46. The IP address is an exclusive number - which is used to represent every single computer in a network.






47. All the content that can be seen on a screen without scrolling down.






48. # of files a site served (or loaded)






49. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






50. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.







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Can you answer 50 questions in 15 minutes?


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