Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The failed delivery of email communication due to an undeviating reason like a non-existent address.






2. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






3. A protocol for sending messages from one server to another.






4. Items which appear on every page of a website.






5. Type of internet marketing methods that is either illegal or frowned upon by search engines






6. A specific action or method that contributes to achieving a goal.






7. Content websites that serve PPC adverts from the same provider - such as AdWords.






8. Unrequested window that opens on top of the currently viewed window.






9. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






10. Links from one page on our site to another






11. The code that is used to write most websites






12. The actual text of a link (the highlighted text you can click to go to the linked page)






13. The number of times a keyword or key phrase appears on a website.






14. When businesses sell products/services to consumers.






15. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






16. The listings on a SERP that are paid for.






17. An email database a company generates itself without purchasing or renting names.






18. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






19. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






20. The percent of emails determined as opened out of the total number of emails sent.






21. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






22. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






23. A software tool that collects data on website users based on metrics to measure its performance.






24. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






25. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






26. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






27. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






28. Build one if you want total control over its content and all activity






29. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






30. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






31. Words or phrases that describe content and used when searching for something using a search engine.






32. A document giving essential information concerning the problem that needs solving.






33. Leftover Ad space that hasn't been sold






34. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






35. Marketing through social platforms like Facebook or Twitter etc.






36. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






37. Used on Twitter to help others follow certain conversations. Users tag their comments.






38. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






39. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






40. A function which allows the mobile user to click on a link to make a telephone call.






41. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






42. The name that is chosen to appear in the sender or from field of an email.






43. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






44. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






45. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






46. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






47. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






48. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






49. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






50. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.