Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






2. # of times a whole page is served (or loaded)






3. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






4. Links from external sites to our sites - if they like your stuff they will link to you






5. A protocol for sending messages from one server to another.






6. Words or phrases that describe content and used when searching for something using a search engine.






7. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






8. How a web user moves through a website - and the elements that assist the user.






9. The percent of emails determined as opened out of the total number of emails sent.






10. An email database a company generates itself without purchasing or renting names.






11. To get free search traffic - think: why will they link to you?






12. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






13. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






14. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






15. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






16. How Adsense and its type of ads work - advertiser pays for every click






17. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






18. Success rate of your Ad; how many people "buy" or completed the transaction






19. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






20. Unrequested window that opens on top of the currently viewed window.






21. A character used to define a group of users to a website.






22. How many different people visit a page/site






23. The code that is used to write most websites






24. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






25. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






26. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






27. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






28. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






29. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






30. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






31. The definitive version. In SEO - it refers to a definitive URL.






32. Transactions that take place before information is sent to the server.






33. Used on Twitter to help others follow certain conversations. Users tag their comments.






34. A specific action or method that contributes to achieving a goal.






35. The number of individuals who forwarded a specific email on.






36. Content websites that serve PPC adverts from the same provider - such as AdWords.






37. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






38. A click on a link that leads to another website.






39. The failed delivery of email communication due to an undeviating reason like a non-existent address.






40. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






41. A metric that indicates whether a website is achieving its goals.






42. Leftover Ad space that hasn't been sold






43. An approach to web design that aims for lightweight code and standards compliant websites.






44. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






45. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






46. # of files a site served (or loaded)






47. The positive outcome for a user that a feature provides.






48. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






49. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






50. The listings on a SERP that are paid for.