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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
nofollow
Dynamic keyword insertion
link bait
black hat
2. The code that is used to write most websites
SEO (Search Engine Optimization)
Breadcrumbs
HyperText Markup Language (HTML)
Tactic
3. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Unique selling point (USP)
Tracking
pinnacle key words / search words
White list
4. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
crawler/spider/robot/bot
Tactic
House list
Advert
5. The actual text of a link (the highlighted text you can click to go to the linked page)
Commission
WebPR
anchor text
Internet Protocol (IP) Address
6. Unpaid traffic that Google etc send - based on your quality content
Accessibility
Canonical
organic / natural traffic
Tracking code
7. How Adsense and its type of ads work - advertiser pays for every click
Domain Name System(DNS)
Internet Service Provider (ISP)
CPC (Cost per click)
Key performance indicator (KPI)
8. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
page
White list
Keyword frequency
Customer Relationship Management (CRM)
9. When businesses sell products/services to consumers.
Animated GIF
Business to Consumers (B2C)
Traditional media
Usability
10. Targeted advertising based on content of the web page - e.g. Adsense
contextual advertising
keywords
Breadcrumbs
Domain name
11. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Simple Mail Transfer Protocol (SMTP)
Animated GIF
Dynamic keyword insertion
Google AdWords
12. Last page visited
exit page
Online Reputation Management (ORM)
Internet Service Provider (ISP)
Client-side
13. The activity of getting inbound links to your site - creating good content and making online friends is a start
page views
link building
House list
CPM (Cost per thousand impressions)
14. Used to describe the relative position of a web page in the SERPs.
Ranking
HTML5
Internet Portal (IP) address
Algorithm
15. The visitors that visit a website.
Traffic
website
Cost per Lead (CPL)
viral
16. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Flash
Session
permalink
page views
17. Marketing through social platforms like Facebook or Twitter etc.
Ranking
Universal Resource Locator (URL)
SMM (Social Media Marketing)
Above the fold
18. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Alt text
inbound links / back links
Viral video
Customer Relationship Management (CRM)
19. A click on a link that leads to another website.
Brief
Banner
Clickthrough
unique domains
20. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
canonical version
Hyperlink
Accessibility
page
21. When businesses sell products/services to other businesses and not to consumers.
Domain name
Revenue share
Keyword phrase
Business to Business (B2B)
22. A document giving essential information concerning the problem that needs solving.
Brief
link equity / link juice
Internet Service Provider (ISP)
Hard bounce
23. The page a link links to
Organic search results
Keyword phrase
Strategy
landing page
24. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Business to Consumers (B2C)
Advert
Hard bounce
bounce rate
25. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
page views
Key performance indicator (KPI)
Keyword rankings
Internet Portal (IP) address
26. Tailoring content for many individuals.
Traffic
Mass customisation
Benefit
Internet Service Provider (ISP)
27. What you see when you perform a search on a search engine.
time on site
hits
Search engine results page (SERP)
HyperText Markup Language (HTML)
28. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Internet Portal (IP) address
link bait
landing page
adwords
29. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
redirects
Canonical
Home page
Keyword frequency
30. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
link equity / link juice
Domain Name System(DNS)
unique domains
Meta data
31. A prominent aspect of a product which is beneficial to users.
Feature
conversion rate
Nofollow link
twitterati
32. To get free search traffic - think: why will they link to you?
SEO (Search Engine Optimization)
Tracking
Affiliate or Publisher
URL rewriting
33. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Business to Consumers (B2C)
Opt-out
hits
pinnacle key words / search words
34. A function which allows the mobile user to click on a link to make a telephone call.
Usability
co-op ad
Click-to-call
Meta data
35. An email database a company generates itself without purchasing or renting names.
Open rate
Universal Resource Locator (URL)
House list
keywords
36. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
organic / natural traffic
permalink
Alt text
co-op ad
37. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
WebPR
Usability
Action
Information architecture
38. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
anchor text
White list
Unique forwarders
Dynamic keyword insertion
39. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
reciprocal linking
Search engine results page (SERP)
Algorithm
App
40. An online advertisement in the form of a graphic image that appears on a web page.
Banner
page
Double opt-in
twitterati
41. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Referrer
internal links
Usability
Organic search results
42. Transactions that take place on the server.
canonical version
Paid search results
redirects
Server-side
43. The many many long tail words we might want to rank for (e.g. bhojpuri books)
White list
Cascading Style Sheets (CSS)
long tail key words / search words
canonical version
44. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Heading tags
Internet Protocol (IP) Address
House list
Dynamic parameter
45. The paid search results on a SERP.
Sponsored links
Search engine results page (SERP)
Double opt-in
Conversion
46. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Meta data
Alt text
Dynamic parameter
3G
47. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
reciprocal linking
URL rewriting
Google AdWords
Sender alias
48. Google's system where you can put Google ads on your own site and get paid for clicks
adsense
Hard bounce
Robot.txt
SEM/PPC (Search Engine Marketing / Pay per click)
49. All the content that can be seen on a screen without scrolling down.
Canonical
adsense
Above the fold
Online Reputation Management (ORM)
50. More than one keyword can be referred to as a keyword phrase.
Alt text
Keyword phrase
Cost per Lead (CPL)
3G