Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A character used to define a group of users to a website.






2. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






3. A click on a link that leads to another website.






4. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






5. An online advertisement in the form of a graphic image that appears on a web page.






6. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






7. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






8. Content websites that serve PPC adverts from the same provider - such as AdWords.






9. The code that is used to write most websites






10. The page a link links to






11. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






12. The activity of getting inbound links to your site - creating good content and making online friends is a start






13. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






14. The number of times a keyword or key phrase appears on a website.






15. Newspapers - magazines - television and publishing houses are the realm of traditional media.






16. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






17. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






18. Leftover Ad space that hasn't been sold






19. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






20. Converts a domain name into an IP address.






21. Links from one page on our site to another






22. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






23. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






24. Success rate of your Ad; how many people "buy" or completed the transaction






25. Targeted advertising based on content of the web page - e.g. Adsense






26. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






27. An email database a company generates itself without purchasing or renting names.






28. Unrequested window that opens on top of the currently viewed window.






29. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






30. The listings on a SERP that are paid for.






31. A visitor completing a target action.






32. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






33. Build one if you want total control over its content and all activity






34. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






35. Words or phrases that describe content and used when searching for something using a search engine.






36. Transactions that take place on the server.






37. The number of individuals who forwarded a specific email on.






38. A document giving essential information concerning the problem that needs solving.






39. What you see when you perform a search on a search engine.






40. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






41. To give permission for emails to be sent to you.






42. Unpaid traffic that Google etc send - based on your quality content






43. The degree to which a website is available to users with physical challenges or technical limitations.






44. Transactions that take place before information is sent to the server.






45. The definitive version. In SEO - it refers to a definitive URL.






46. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






47. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






48. A prominent aspect of a product which is beneficial to users.






49. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






50. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!







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