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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A search engine's set of rules for ranking web pages.
Algorithm
Heading tags
Advert
Benefit
2. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
news sharing
Domain Name System(DNS)
Tactic
permalink
3. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
unique domains
Strategy
Anchor text
exit page
4. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Click-to-call
crawler/spider/robot/bot
Brief
3G
5. An approach to web design that aims for lightweight code and standards compliant websites.
Cascading Style Sheets (CSS)
Algorithm
black hat
Business to Consumers (B2C)
6. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
HyperText Markup Language (HTML)
Cost per Lead (CPL)
Traffic
Call to action (CTA)
7. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Google AdWords
pinnacle key words / search words
HTML5
Content network
8. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
Sponsored links
crawler/spider/robot/bot
Information architecture
Revenue share
9. A piece of code that tracks a user's interaction and movement through a website.
Keyword frequency
SEM/PPC (Search Engine Marketing / Pay per click)
Tracking
Tracking code
10. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
keywords
Opt-in
Nofollow link
Popup
11. Unpaid traffic that Google etc send - based on your quality content
organic / natural traffic
Sponsored links
link bait
Algorithm
12. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
click through rate
Cookie
3G
remnant ad
13. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Client-side
Server-side
adsense
time on site
14. Links from external sites to our sites - if they like your stuff they will link to you
pinnacle key words / search words
White list
inbound links / back links
Banner
15. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
page rank
Alt tag
Open rate
website
16. Commission structure where the affiliate earns a percentage of a sale.
inbound links / back links
Breadcrumbs
Revenue share
WebPR
17. The listings on a SERP that are paid for.
conversion rate
Paid search results
Opt-in
HyperText Markup Language (HTML)
18. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Unique forwarders
Advert
hashtag
SEM/PPC (Search Engine Marketing / Pay per click)
19. A version of HTML for mobile devices and other limited hardware.
anchor text
Compact HyperText Markup Language (CHTML)
Call to action (CTA)
Usability
20. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Action
App
blog roll
Hyperlink
21. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Heading tags
WebPR
Internet Protocol (IP) Address
website
22. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
remnant ad
Flash
White list
Universal Resource Locator (URL)
23. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Viral video
news sharing
Cookie
Home page
24. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Opt-out
Dynamic keyword insertion
House list
Robot.txt
25. Transactions that take place on the server.
Server-side
Soft bounce
black hat
Keyword rankings
26. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Animated GIF
Keyword rankings
inbound links / back links
remnant ad
27. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
hits
Soft bounce
crawler/spider/robot/bot
affiliate
28. Another name for headline - a great headline is the first thing that attracts users
title
Commission
Session
Customer Relationship Management (CRM)
29. The number of individuals who forwarded a specific email on.
Advert
organic / natural traffic
Unique forwarders
canonical version
30. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
Content network
CPC (Cost per click)
Brief
reciprocal linking
31. How many different people visit a page/site
unique visitors
Dynamic parameter
Common Page Elements
link equity / link juice
32. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
click through rate
Session
Affiliate or Publisher
Database
33. A rough value Google assigns to a page
unique domains
page rank
Hyperlink
Compact HyperText Markup Language (CHTML)
34. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Keyword phrase
click through rate
internal links
Conversion
35. A prominent aspect of a product which is beneficial to users.
anchor text
Canonical
Flash
Feature
36. Unrequested window that opens on top of the currently viewed window.
long tail key words / search words
Popup
White list
Online Reputation Management (ORM)
37. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Popup
Cookie
App
Breadcrumbs
38. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
page rank
Unique selling point (USP)
Action
House list
39. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Internet Portal (IP) address
Open rate
Breadcrumbs
Affiliate or Publisher
40. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
SEO (Search Engine Optimization)
Web analytics
Cookie
WebPR
41. When businesses sell products/services to consumers.
contextual advertising
Accessibility
Business to Consumers (B2C)
keywords
42. A specific action or method that contributes to achieving a goal.
Tactic
Client-side
Double opt-in
Internet Portal (IP) address
43. Google's system where you can put Google ads on your own site and get paid for clicks
Domain Name System(DNS)
Action
App
adsense
44. Type of internet marketing methods that is either illegal or frowned upon by search engines
black hat
link bait
conversion rate
Heading tags
45. Transactions that take place before information is sent to the server.
keywords
page rank
twitterati
Client-side
46. All the content that can be seen on a screen without scrolling down.
Above the fold
hits
keywords
Flash
47. This is what makes your offering different to your competitors'.
adwords
Unique selling point (USP)
Accessibility
remnant ad
48. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Cost per Lead (CPL)
unique domains
Navigation
Breadcrumbs
49. A protocol for sending messages from one server to another.
SMM (Social Media Marketing)
Sender alias
Simple Mail Transfer Protocol (SMTP)
Viral video
50. The IP address is an exclusive number - which is used to represent every single computer in a network.
Internet Protocol (IP) Address
viral
Database
Call to action (CTA)