SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This is what makes your offering different to your competitors'.
Common Page Elements
Popup
Unique selling point (USP)
Simple Mail Transfer Protocol (SMTP)
2. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Online Reputation Management (ORM)
Revenue share
anchor text
Conversion
3. The code that is used to write most websites
click through rate
affiliate
HyperText Markup Language (HTML)
Key performance indicator (KPI)
4. Google's system where you can put Google ads on your own site and get paid for clicks
Compact HyperText Markup Language (CHTML)
Common Page Elements
HyperText Markup Language (HTML)
adsense
5. # of times a whole page is served (or loaded)
Keyword rankings
Hard bounce
exit page
page views
6. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Active verb
SEO (Search Engine Optimization)
time on site
Traditional media
7. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Google AdWords
Simple Mail Transfer Protocol (SMTP)
Tactic
Soft bounce
8. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Viral video
adsense
Client-side
Keyword frequency
9. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Robot.txt
CPM (Cost per thousand impressions)
news sharing
3G
10. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
viral
Sender alias
Alt text
HyperText Markup Language (HTML)
11. Content websites that serve PPC adverts from the same provider - such as AdWords.
Content network
link building
Opt-in
Canonical
12. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Action
black hat
Nofollow link
Sender alias
13. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
exit page
organic / natural traffic
long tail key words / search words
Breadcrumbs
14. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Click-to-call
Google AdWords
Call to action (CTA)
3G
15. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
time on site
nofollow
Common Page Elements
Banner
16. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
nofollow
exit page
Home page
landing page
17. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
website
Unique forwarders
viral
Strategy
18. A software tool that collects data on website users based on metrics to measure its performance.
Web analytics
Backlink
White list
Advert
19. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Soft bounce
Backlink
Action
Benefit
20. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Hyperlink
White list
Information architecture
Compact HyperText Markup Language (CHTML)
21. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Simple Mail Transfer Protocol (SMTP)
adwords
co-op ad
Sender alias
22. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
conversion rate
Usability
Robot.txt
bounce rate
23. An approach to web design that aims for lightweight code and standards compliant websites.
House list
Soft bounce
Traffic
Cascading Style Sheets (CSS)
24. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
House list
page
link equity / link juice
contextual advertising
25. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
URL rewriting
pinnacle key words / search words
website
nofollow
26. Last page visited
affiliate
Active verb
Canonical
exit page
27. To give permission for emails to be sent to you.
hashtag
Brief
inbound links / back links
Opt-in
28. The IP address is an exclusive number - which is used to represent every single computer in a network.
bounce rate
Internet Protocol (IP) Address
redirects
Viral video
29. The name that is chosen to appear in the sender or from field of an email.
bounce rate
permalink
Home page
Sender alias
30. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Domain name
link bait
Brief
WebPR
31. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Animated GIF
Click-to-call
Session
hits
32. A web address which is unique to every page on the Internet.
Web analytics
Universal Resource Locator (URL)
time on site
Session
33. Buying traffic - Big sites with deep pockets dominate
Dynamic parameter
contextual advertising
Click-to-call
SEM/PPC (Search Engine Marketing / Pay per click)
34. How most sites price ads
Home page
Affiliate or Publisher
CPM (Cost per thousand impressions)
Internet Service Provider (ISP)
35. Links from external sites to our sites - if they like your stuff they will link to you
page
twitterati
inbound links / back links
Sender alias
36. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Heading tags
Compact HyperText Markup Language (CHTML)
Referrer
Algorithm
37. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Cascading Style Sheets (CSS)
Ranking
Key performance indicator (KPI)
Spider
38. # of files a site served (or loaded)
Canonical
Opt-out
Dynamic parameter
hits
39. Transactions that take place on the server.
Server-side
Keyword rankings
Dynamic parameter
Online Reputation Management (ORM)
40. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
link equity / link juice
crawler/spider/robot/bot
Business to Business (B2B)
Click-to-call
41. Success rate of your Ad; how many people "buy" or completed the transaction
Search engine results page (SERP)
conversion rate
Tactic
Paid search results
42. A click on a link that leads to another website.
twitterati
Affiliate or Publisher
Clickthrough
anchor text
43. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
Opt-out
reciprocal linking
Internet Portal (IP) address
Cookie
44. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
Feature
internal links
click through rate
list
45. How many different people visit a page/site
exit page
unique visitors
monetization
conversion rate
46. A rough value Google assigns to a page
Key performance indicator (KPI)
Click-to-call
Usability
page rank
47. Targeted advertising based on content of the web page - e.g. Adsense
contextual advertising
Server-side
Conversion
Algorithm
48. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
viral
Server-side
SEO (Search Engine Optimization)
unique domains
49. Unpaid traffic that Google etc send - based on your quality content
Affiliate or Publisher
organic / natural traffic
landing page
Click-to-call
50. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
keywords
canonical version
Internet Service Provider (ISP)
Information architecture