Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






2. A protocol for sending messages from one server to another.






3. The elements of a URL that are dynamically generated.






4. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






5. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






6. A document giving essential information concerning the problem that needs solving.






7. Words or phrases that describe content and used when searching for something using a search engine.






8. The visitors that visit a website.






9. Unpaid traffic that Google etc send - based on your quality content






10. Transactions that take place on the server.






11. Tailoring content for many individuals.






12. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






13. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






14. A prominent aspect of a product which is beneficial to users.






15. Google's system where you can put Google ads on your own site and get paid for clicks






16. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






17. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






18. How a web user moves through a website - and the elements that assist the user.






19. The percent of emails determined as opened out of the total number of emails sent.






20. What you see when you perform a search on a search engine.






21. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






22. Marketing through social platforms like Facebook or Twitter etc.






23. Commission structure where the affiliate earns a percentage of a sale.






24. To get free search traffic - think: why will they link to you?






25. A function which allows the mobile user to click on a link to make a telephone call.






26. A click on a link that leads to another website.






27. An email database a company generates itself without purchasing or renting names.






28. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






29. The listings on a SERP that are paid for.






30. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






31. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






32. The activity of getting inbound links to your site - creating good content and making online friends is a start






33. A web address which is unique to every page on the Internet.






34. The number of times a keyword or key phrase appears on a website.






35. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






36. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






37. A piece of code that tracks a user's interaction and movement through a website.






38. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






39. A metric that indicates whether a website is achieving its goals.






40. All the content that can be seen on a screen without scrolling down.






41. The layout and structure of a website - which should be according to information hierarchy and categories.






42. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






43. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






44. Items which appear on every page of a website.






45. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






46. A specific action or method that contributes to achieving a goal.






47. Unrequested window that opens on top of the currently viewed window.






48. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






49. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






50. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).