Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Affiliate or Publisher markets the products of the Merchant.






2. What you see when you perform a search on a search engine.






3. The activity of getting inbound links to your site - creating good content and making online friends is a start






4. The number of times a keyword or key phrase appears on a website.






5. Another name for headline - a great headline is the first thing that attracts users






6. A piece of code that tracks a user's interaction and movement through a website.






7. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






8. The elements of a URL that are dynamically generated.






9. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






10. Used on Twitter to help others follow certain conversations. Users tag their comments.






11. An email database a company generates itself without purchasing or renting names.






12. A software tool that collects data on website users based on metrics to measure its performance.






13. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






14. An approach to web design that aims for lightweight code and standards compliant websites.






15. When businesses sell products/services to other businesses and not to consumers.






16. The failed delivery of email communication due to an undeviating reason like a non-existent address.






17. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






18. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






19. A character used to define a group of users to a website.






20. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






21. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






22. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






23. The page a link links to






24. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






25. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






26. The positive outcome for a user that a feature provides.






27. Transactions that take place before information is sent to the server.






28. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






29. This is what makes your offering different to your competitors'.






30. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






31. The definitive version. In SEO - it refers to a definitive URL.






32. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






33. Newspapers - magazines - television and publishing houses are the realm of traditional media.






34. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






35. Converts a domain name into an IP address.






36. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






37. When businesses sell products/services to consumers.






38. Links from external sites to our sites - if they like your stuff they will link to you






39. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






40. The visitors that visit a website.






41. A specific action or method that contributes to achieving a goal.






42. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






43. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






44. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






45. # of files a site served (or loaded)






46. The listings on a SERP that are paid for.






47. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






48. How many different people visit a page/site






49. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






50. Measuring the effectiveness of a campaign by collecting and evaluating statistics.