Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A web address which is unique to every page on the Internet.






2. More than one keyword can be referred to as a keyword phrase.






3. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






4. Links from one page on our site to another






5. Used on Twitter to help others follow certain conversations. Users tag their comments.






6. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






7. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






8. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






9. To give permission for emails to be sent to you.






10. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






11. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






12. A software tool that collects data on website users based on metrics to measure its performance.






13. The definitive version. In SEO - it refers to a definitive URL.






14. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






15. The listings on a SERP that are paid for.






16. The visitors that visit a website.






17. Commission structure where the affiliate earns a percentage of a sale.






18. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






19. A version of HTML for mobile devices and other limited hardware.






20. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






21. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






22. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






23. The number of times a keyword or key phrase appears on a website.






24. Unpaid traffic that Google etc send - based on your quality content






25. Words or phrases that describe content and used when searching for something using a search engine.






26. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






27. How a web user moves through a website - and the elements that assist the user.






28. Tailoring content for many individuals.






29. A metric that indicates whether a website is achieving its goals.






30. Last page visited






31. A piece of code that tracks a user's interaction and movement through a website.






32. # of files a site served (or loaded)






33. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






34. The many many long tail words we might want to rank for (e.g. bhojpuri books)






35. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






36. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






37. A rough value Google assigns to a page






38. The visible - clickable text in a link.






39. The number of individuals who forwarded a specific email on.






40. A function which allows the mobile user to click on a link to make a telephone call.






41. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






42. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






43. Unrequested window that opens on top of the currently viewed window.






44. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






45. The positive outcome for a user that a feature provides.






46. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






47. Marketing through social platforms like Facebook or Twitter etc.






48. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






49. Transactions that take place before information is sent to the server.






50. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






Can you answer 50 questions in 15 minutes?



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