Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






2. The actual text of a link (the highlighted text you can click to go to the linked page)






3. An email database a company generates itself without purchasing or renting names.






4. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






5. An online advertisement in the form of a graphic image that appears on a web page.






6. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






7. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






8. The list of links often found running down one side of a blog






9. Google's system where you can put Google ads on your own site and get paid for clicks






10. A function which allows the mobile user to click on a link to make a telephone call.






11. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






12. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






13. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






14. The paid search results on a SERP.






15. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






16. Commission structure where the affiliate earns a percentage of a sale.






17. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






18. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






19. How many different people visit a page/site






20. A metric that indicates whether a website is achieving its goals.






21. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






22. A click on a link that leads to another website.






23. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






24. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






25. The layout and structure of a website - which should be according to information hierarchy and categories.






26. A version of HTML for mobile devices and other limited hardware.






27. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






28. The percent of emails determined as opened out of the total number of emails sent.






29. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






30. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






31. Type of internet marketing methods that is either illegal or frowned upon by search engines






32. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






33. Targeted advertising based on content of the web page - e.g. Adsense






34. # of files a site served (or loaded)






35. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






36. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






37. The number of times a keyword or key phrase appears on a website.






38. Transactions that take place before information is sent to the server.






39. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






40. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






41. The positive outcome for a user that a feature provides.






42. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






43. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






44. Buying traffic - Big sites with deep pockets dominate






45. What you see when you perform a search on a search engine.






46. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






47. The IP address is an exclusive number - which is used to represent every single computer in a network.






48. The many many long tail words we might want to rank for (e.g. bhojpuri books)






49. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






50. How Adsense and its type of ads work - advertiser pays for every click