Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The visitors that visit a website.






2. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






3. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






4. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






5. How a web user moves through a website - and the elements that assist the user.






6. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






7. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






8. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






9. The Affiliate or Publisher markets the products of the Merchant.






10. The positive outcome for a user that a feature provides.






11. Build one if you want total control over its content and all activity






12. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






13. The IP address is an exclusive number - which is used to represent every single computer in a network.






14. A metric that indicates whether a website is achieving its goals.






15. How Adsense and its type of ads work - advertiser pays for every click






16. The number of times a keyword or key phrase appears on a website.






17. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






18. Used on Twitter to help others follow certain conversations. Users tag their comments.






19. Used to describe the relative position of a web page in the SERPs.






20. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






21. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






22. More than one keyword can be referred to as a keyword phrase.






23. The failed delivery of email communication due to an undeviating reason like a non-existent address.






24. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






25. Words or phrases that describe content and used when searching for something using a search engine.






26. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






27. What you see when you perform a search on a search engine.






28. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






29. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






30. To get free search traffic - think: why will they link to you?






31. This is what makes your offering different to your competitors'.






32. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






33. An online advertisement in the form of a graphic image that appears on a web page.






34. All the content that can be seen on a screen without scrolling down.






35. The page a link links to






36. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






37. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






38. Buying traffic - Big sites with deep pockets dominate






39. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






40. Another name for headline - a great headline is the first thing that attracts users






41. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






42. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






43. The degree to which a website is available to users with physical challenges or technical limitations.






44. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






45. The elements of a URL that are dynamically generated.






46. Targeted advertising based on content of the web page - e.g. Adsense






47. Unpaid traffic that Google etc send - based on your quality content






48. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






49. A visitor completing a target action.






50. A document giving essential information concerning the problem that needs solving.