Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






2. Links from one page on our site to another






3. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






4. The definitive version. In SEO - it refers to a definitive URL.






5. The positive outcome for a user that a feature provides.






6. Type of internet marketing methods that is either illegal or frowned upon by search engines






7. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






8. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






9. A specific action or method that contributes to achieving a goal.






10. Used on Twitter to help others follow certain conversations. Users tag their comments.






11. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






12. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






13. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






14. Transactions that take place on the server.






15. Newspapers - magazines - television and publishing houses are the realm of traditional media.






16. The number of individuals who forwarded a specific email on.






17. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






18. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






19. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






20. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






21. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






22. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






23. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






24. # of times a whole page is served (or loaded)






25. The paid search results on a SERP.






26. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






27. The list of links often found running down one side of a blog






28. How many different people visit a page/site






29. Buying traffic - Big sites with deep pockets dominate






30. Commission structure where the affiliate earns a percentage of a sale.






31. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






32. A piece of code that tracks a user's interaction and movement through a website.






33. A software tool that collects data on website users based on metrics to measure its performance.






34. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






35. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






36. A click on a link that leads to another website.






37. Transactions that take place before information is sent to the server.






38. A search engine's set of rules for ranking web pages.






39. The IP address is an exclusive number - which is used to represent every single computer in a network.






40. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






41. Marketing through social platforms like Facebook or Twitter etc.






42. Tailoring content for many individuals.






43. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






44. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






45. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






46. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






47. The listings on a SERP that are paid for.






48. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






49. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






50. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.