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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Canonical
page
Alt text
Keyword rankings
2. A rough value Google assigns to a page
Client-side
page rank
App
Double opt-in
3. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Ranking
Session
Banner
Strategy
4. Used on Twitter to help others follow certain conversations. Users tag their comments.
landing page
hashtag
Sender alias
Breadcrumbs
5. Unrequested window that opens on top of the currently viewed window.
Robot.txt
Popup
House list
link equity / link juice
6. A specific action or method that contributes to achieving a goal.
Backlink
keywords
anchor text
Tactic
7. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Cost per Lead (CPL)
contextual advertising
Cookie
Domain Name System(DNS)
8. How many different people visit a page/site
unique visitors
Client-side
SEO (Search Engine Optimization)
Dynamic keyword insertion
9. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
permalink
Algorithm
Accessibility
Tracking code
10. The number of times a keyword or key phrase appears on a website.
Keyword frequency
Meta tags
Web analytics
crawler/spider/robot/bot
11. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Simple Mail Transfer Protocol (SMTP)
Algorithm
Search engine results page (SERP)
Viral video
12. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Online Reputation Management (ORM)
link farm
unique domains
Cost per Lead (CPL)
13. The paid search results on a SERP.
Sponsored links
Viral video
keywords
hashtag
14. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
anchor text
Database
Google AdWords
keywords
15. A version of HTML for mobile devices and other limited hardware.
Compact HyperText Markup Language (CHTML)
website
Tracking
unique domains
16. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
unique visitors
Dynamic parameter
monetization
Clickthrough
17. Success rate of your Ad; how many people "buy" or completed the transaction
Meta tags
Robot.txt
conversion rate
Benefit
18. To give permission for emails to be sent to you.
Opt-in
Common Page Elements
adsense
hits
19. Build one if you want total control over its content and all activity
Animated GIF
bounce rate
Banner
website
20. # of files a site served (or loaded)
Sponsored links
monetization
hits
inbound links / back links
21. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
adwords
Conversion
Clickthrough
Usability
22. How most sites price ads
Revenue share
Double opt-in
CPM (Cost per thousand impressions)
Feature
23. Words or phrases that describe content and used when searching for something using a search engine.
Opt-out
hashtag
organic / natural traffic
keywords
24. The layout and structure of a website - which should be according to information hierarchy and categories.
Organic search results
Opt-in
Information architecture
Clickthrough
25. Transactions that take place before information is sent to the server.
Backlink
Client-side
inbound links / back links
Breadcrumbs
26. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Tracking code
Backlink
Unique forwarders
Online Reputation Management (ORM)
27. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Opt-in
Unique forwarders
Online Reputation Management (ORM)
Robot.txt
28. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Feature
Internet Protocol (IP) Address
Internet Service Provider (ISP)
Referrer
29. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
Cookie
Spider
Simple Mail Transfer Protocol (SMTP)
White list
30. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
affiliate
Popup
keywords
contextual advertising
31. A visitor completing a target action.
Cookie
Tracking
crawler/spider/robot/bot
Conversion
32. Newspapers - magazines - television and publishing houses are the realm of traditional media.
link building
Traditional media
URL rewriting
Online Reputation Management (ORM)
33. The Affiliate or Publisher markets the products of the Merchant.
Affiliate or Publisher
link bait
crawler/spider/robot/bot
redirects
34. Google's system where you can put Google ads on your own site and get paid for clicks
White list
Popup
affiliate
adsense
35. An email database a company generates itself without purchasing or renting names.
Search engine results page (SERP)
bounce rate
Spider
House list
36. The name that is chosen to appear in the sender or from field of an email.
Popup
redirects
SEM/PPC (Search Engine Marketing / Pay per click)
Sender alias
37. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Traditional media
Database
Tracking
Action
38. The definitive version. In SEO - it refers to a definitive URL.
Open rate
Paid search results
Opt-in
Canonical
39. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Active verb
3G
redirects
Sender alias
40. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Session
redirects
bounce rate
WebPR
41. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Database
Meta data
Unique selling point (USP)
Spider
42. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
blog roll
long tail key words / search words
Commission
link equity / link juice
43. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
Internet Portal (IP) address
inbound links / back links
HTML5
remnant ad
44. # of times a whole page is served (or loaded)
page views
Hyperlink
Tactic
Business to Consumers (B2C)
45. More than one keyword can be referred to as a keyword phrase.
long tail key words / search words
Keyword phrase
contextual advertising
Unique forwarders
46. The many many long tail words we might want to rank for (e.g. bhojpuri books)
long tail key words / search words
news sharing
Meta data
Dynamic parameter
47. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Internet Portal (IP) address
conversion rate
Meta tags
internal links
48. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
internal links
Soft bounce
Accessibility
Revenue share
49. A function which allows the mobile user to click on a link to make a telephone call.
House list
Tracking
Click-to-call
Conversion
50. Unpaid traffic that Google etc send - based on your quality content
organic / natural traffic
Meta tags
website
Sender alias