Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






2. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






3. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






4. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






5. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






6. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






7. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






8. Marketing through social platforms like Facebook or Twitter etc.






9. Links from one page on our site to another






10. A specific action or method that contributes to achieving a goal.






11. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






12. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






13. A version of HTML for mobile devices and other limited hardware.






14. The listings on a SERP that are paid for.






15. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






16. The visible - clickable text in a link.






17. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






18. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






19. The percent of emails determined as opened out of the total number of emails sent.






20. An email database a company generates itself without purchasing or renting names.






21. The degree to which a website is available to users with physical challenges or technical limitations.






22. Google's system where you can put Google ads on your own site and get paid for clicks






23. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






24. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






25. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






26. The list of links often found running down one side of a blog






27. A protocol for sending messages from one server to another.






28. Build one if you want total control over its content and all activity






29. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






30. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






31. A software tool that collects data on website users based on metrics to measure its performance.






32. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






33. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






34. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






35. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






36. How Adsense and its type of ads work - advertiser pays for every click






37. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






38. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






39. A character used to define a group of users to a website.






40. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






41. Used on Twitter to help others follow certain conversations. Users tag their comments.






42. Type of internet marketing methods that is either illegal or frowned upon by search engines






43. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






44. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






45. Transactions that take place on the server.






46. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






47. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






48. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






49. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






50. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.