Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Leftover Ad space that hasn't been sold






2. What you see when you perform a search on a search engine.






3. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






4. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






5. An email database a company generates itself without purchasing or renting names.






6. The name that is chosen to appear in the sender or from field of an email.






7. More than one keyword can be referred to as a keyword phrase.






8. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






9. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






10. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






11. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






12. The number of individuals who forwarded a specific email on.






13. Type of internet marketing methods that is either illegal or frowned upon by search engines






14. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






15. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






16. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






17. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






18. Targeted advertising based on content of the web page - e.g. Adsense






19. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






20. A version of HTML for mobile devices and other limited hardware.






21. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






22. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






23. The visitors that visit a website.






24. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






25. The code that is used to write most websites






26. The layout and structure of a website - which should be according to information hierarchy and categories.






27. The Affiliate or Publisher markets the products of the Merchant.






28. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






29. # of files a site served (or loaded)






30. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






31. Transactions that take place before information is sent to the server.






32. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






33. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






34. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






35. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






36. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






37. How most sites price ads






38. All the content that can be seen on a screen without scrolling down.






39. Tailoring content for many individuals.






40. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






41. The actual text of a link (the highlighted text you can click to go to the linked page)






42. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






43. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






44. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






45. The activity of getting inbound links to your site - creating good content and making online friends is a start






46. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






47. A prominent aspect of a product which is beneficial to users.






48. The failed delivery of email communication due to an undeviating reason like a non-existent address.






49. Used on Twitter to help others follow certain conversations. Users tag their comments.






50. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank