Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A character used to define a group of users to a website.






2. Build one if you want total control over its content and all activity






3. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






4. Last page visited






5. This is what makes your offering different to your competitors'.






6. The name that is chosen to appear in the sender or from field of an email.






7. An approach to web design that aims for lightweight code and standards compliant websites.






8. Words or phrases that describe content and used when searching for something using a search engine.






9. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






10. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






11. Commission structure where the affiliate earns a percentage of a sale.






12. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






13. Converts a domain name into an IP address.






14. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






15. A web address which is unique to every page on the Internet.






16. Links from external sites to our sites - if they like your stuff they will link to you






17. # of files a site served (or loaded)






18. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






19. The list of links often found running down one side of a blog






20. Marketing through social platforms like Facebook or Twitter etc.






21. When businesses sell products/services to other businesses and not to consumers.






22. A software tool that collects data on website users based on metrics to measure its performance.






23. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






24. A visitor completing a target action.






25. A document giving essential information concerning the problem that needs solving.






26. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






27. The degree to which a website is available to users with physical challenges or technical limitations.






28. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






29. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






30. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






31. Unpaid traffic that Google etc send - based on your quality content






32. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






33. The activity of getting inbound links to your site - creating good content and making online friends is a start






34. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






35. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






36. How most sites price ads






37. Transactions that take place on the server.






38. A metric that indicates whether a website is achieving its goals.






39. Tailoring content for many individuals.






40. The visible - clickable text in a link.






41. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






42. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






43. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






44. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






45. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






46. Targeted advertising based on content of the web page - e.g. Adsense






47. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






48. The definitive version. In SEO - it refers to a definitive URL.






49. The positive outcome for a user that a feature provides.






50. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.