Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






2. The code that is used to write most websites






3. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






4. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






5. The actual text of a link (the highlighted text you can click to go to the linked page)






6. Unpaid traffic that Google etc send - based on your quality content






7. How Adsense and its type of ads work - advertiser pays for every click






8. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






9. When businesses sell products/services to consumers.






10. Targeted advertising based on content of the web page - e.g. Adsense






11. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






12. Last page visited






13. The activity of getting inbound links to your site - creating good content and making online friends is a start






14. Used to describe the relative position of a web page in the SERPs.






15. The visitors that visit a website.






16. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






17. Marketing through social platforms like Facebook or Twitter etc.






18. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






19. A click on a link that leads to another website.






20. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






21. When businesses sell products/services to other businesses and not to consumers.






22. A document giving essential information concerning the problem that needs solving.






23. The page a link links to






24. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






25. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






26. Tailoring content for many individuals.






27. What you see when you perform a search on a search engine.






28. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






29. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






30. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






31. A prominent aspect of a product which is beneficial to users.






32. To get free search traffic - think: why will they link to you?






33. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






34. A function which allows the mobile user to click on a link to make a telephone call.






35. An email database a company generates itself without purchasing or renting names.






36. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






37. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






38. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






39. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






40. An online advertisement in the form of a graphic image that appears on a web page.






41. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






42. Transactions that take place on the server.






43. The many many long tail words we might want to rank for (e.g. bhojpuri books)






44. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






45. The paid search results on a SERP.






46. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






47. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






48. Google's system where you can put Google ads on your own site and get paid for clicks






49. All the content that can be seen on a screen without scrolling down.






50. More than one keyword can be referred to as a keyword phrase.