Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






2. The name that is chosen to appear in the sender or from field of an email.






3. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






4. How many different people visit a page/site






5. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






6. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






7. Newspapers - magazines - television and publishing houses are the realm of traditional media.






8. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






9. A prominent aspect of a product which is beneficial to users.






10. The Affiliate or Publisher markets the products of the Merchant.






11. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






12. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






13. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






14. The activity of getting inbound links to your site - creating good content and making online friends is a start






15. Items which appear on every page of a website.






16. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






17. The number of individuals who forwarded a specific email on.






18. To give permission for emails to be sent to you.






19. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






20. Links from one page on our site to another






21. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






22. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






23. The actual text of a link (the highlighted text you can click to go to the linked page)






24. How a web user moves through a website - and the elements that assist the user.






25. Leftover Ad space that hasn't been sold






26. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






27. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






28. A protocol for sending messages from one server to another.






29. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






30. More than one keyword can be referred to as a keyword phrase.






31. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






32. A search engine's set of rules for ranking web pages.






33. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






34. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






35. The code that is used to write most websites






36. Converts a domain name into an IP address.






37. Unpaid traffic that Google etc send - based on your quality content






38. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






39. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






40. This is what makes your offering different to your competitors'.






41. The page a link links to






42. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






43. An online advertisement in the form of a graphic image that appears on a web page.






44. A software tool that collects data on website users based on metrics to measure its performance.






45. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






46. Success rate of your Ad; how many people "buy" or completed the transaction






47. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






48. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






49. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






50. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.