Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A protocol for sending messages from one server to another.






2. A document giving essential information concerning the problem that needs solving.






3. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






4. The layout and structure of a website - which should be according to information hierarchy and categories.






5. Words or phrases that describe content and used when searching for something using a search engine.






6. How many different people visit a page/site






7. The page a link links to






8. The visitors that visit a website.






9. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






10. A software tool that collects data on website users based on metrics to measure its performance.






11. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






12. Success rate of your Ad; how many people "buy" or completed the transaction






13. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






14. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






15. All the content that can be seen on a screen without scrolling down.






16. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






17. # of times a whole page is served (or loaded)






18. A visitor completing a target action.






19. The elements of a URL that are dynamically generated.






20. A character used to define a group of users to a website.






21. The paid search results on a SERP.






22. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






23. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






24. A version of HTML for mobile devices and other limited hardware.






25. # of files a site served (or loaded)






26. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






27. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






28. The number of times a keyword or key phrase appears on a website.






29. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






30. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






31. Buying traffic - Big sites with deep pockets dominate






32. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






33. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






34. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






35. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






36. Another name for headline - a great headline is the first thing that attracts users






37. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






38. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






39. The actual text of a link (the highlighted text you can click to go to the linked page)






40. Links from one page on our site to another






41. To give permission for emails to be sent to you.






42. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






43. The failed delivery of email communication due to an undeviating reason like a non-existent address.






44. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






45. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






46. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






47. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






48. A metric that indicates whether a website is achieving its goals.






49. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






50. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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