Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






2. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






3. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






4. An email database a company generates itself without purchasing or renting names.






5. Unpaid traffic that Google etc send - based on your quality content






6. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






7. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






8. A document giving essential information concerning the problem that needs solving.






9. The layout and structure of a website - which should be according to information hierarchy and categories.






10. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






11. The Affiliate or Publisher markets the products of the Merchant.






12. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






13. Used to describe the relative position of a web page in the SERPs.






14. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






15. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






16. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






17. How a web user moves through a website - and the elements that assist the user.






18. A version of HTML for mobile devices and other limited hardware.






19. The name that is chosen to appear in the sender or from field of an email.






20. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






21. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






22. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






23. How many different people visit a page/site






24. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






25. The positive outcome for a user that a feature provides.






26. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






27. This is what makes your offering different to your competitors'.






28. The actual text of a link (the highlighted text you can click to go to the linked page)






29. An approach to web design that aims for lightweight code and standards compliant websites.






30. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






31. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






32. Transactions that take place before information is sent to the server.






33. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






34. The list of links often found running down one side of a blog






35. What you see when you perform a search on a search engine.






36. Converts a domain name into an IP address.






37. The activity of getting inbound links to your site - creating good content and making online friends is a start






38. A piece of code that tracks a user's interaction and movement through a website.






39. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






40. The number of individuals who forwarded a specific email on.






41. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






42. Targeted advertising based on content of the web page - e.g. Adsense






43. Buying traffic - Big sites with deep pockets dominate






44. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






45. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






46. A character used to define a group of users to a website.






47. A click on a link that leads to another website.






48. The paid search results on a SERP.






49. Another name for headline - a great headline is the first thing that attracts users






50. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.