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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A function which allows the mobile user to click on a link to make a telephone call.
Database
Click-to-call
Traffic
URL rewriting
2. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
bounce rate
internal links
Domain Name System(DNS)
crawler/spider/robot/bot
3. More than one keyword can be referred to as a keyword phrase.
Keyword phrase
Affiliate or Publisher
Domain Name System(DNS)
link bait
4. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
website
link bait
Internet Service Provider (ISP)
Call to action (CTA)
5. Build one if you want total control over its content and all activity
anchor text
website
House list
Click-to-call
6. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Revenue share
link building
Customer Relationship Management (CRM)
White list
7. The positive outcome for a user that a feature provides.
Benefit
reciprocal linking
Server-side
crawler/spider/robot/bot
8. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Online Reputation Management (ORM)
Hard bounce
nofollow
Opt-out
9. The actual text of a link (the highlighted text you can click to go to the linked page)
Dynamic parameter
Keyword frequency
anchor text
Banner
10. Google's system where you can put Google ads on your own site and get paid for clicks
Click-to-call
Customer Relationship Management (CRM)
hashtag
adsense
11. Words or phrases that describe content and used when searching for something using a search engine.
Keyword frequency
WebPR
keywords
Tactic
12. To get free search traffic - think: why will they link to you?
SEO (Search Engine Optimization)
Persona
Domain name
Canonical
13. The Affiliate or Publisher markets the products of the Merchant.
Animated GIF
Search engine results page (SERP)
Soft bounce
Affiliate or Publisher
14. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Above the fold
exit page
Animated GIF
time on site
15. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
unique domains
twitterati
Animated GIF
Business to Consumers (B2C)
16. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Animated GIF
link building
Strategy
Algorithm
17. Type of internet marketing methods that is either illegal or frowned upon by search engines
Open rate
Mass customisation
internal links
black hat
18. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Keyword phrase
Robot.txt
Domain name
Home page
19. Commission structure where the affiliate earns a percentage of a sale.
Revenue share
anchor text
Alt text
link farm
20. Tailoring content for many individuals.
Mass customisation
Domain name
Cookie
Commission
21. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Meta tags
Tracking
Key performance indicator (KPI)
title
22. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Active verb
redirects
Online Reputation Management (ORM)
adsense
23. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Mass customisation
URL rewriting
Usability
link equity / link juice
24. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Database
permalink
link farm
Double opt-in
25. The definitive version. In SEO - it refers to a definitive URL.
website
unique visitors
Nofollow link
Canonical
26. To give permission for emails to be sent to you.
hits
Opt-in
pinnacle key words / search words
Viral video
27. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Alt text
Soft bounce
Algorithm
Database
28. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
contextual advertising
Action
Organic search results
Hyperlink
29. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Action
Nofollow link
Customer Relationship Management (CRM)
Breadcrumbs
30. A version of HTML for mobile devices and other limited hardware.
Compact HyperText Markup Language (CHTML)
Conversion
Usability
Meta tags
31. The activity of getting inbound links to your site - creating good content and making online friends is a start
link building
internal links
organic / natural traffic
Mass customisation
32. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
adwords
Strategy
black hat
remnant ad
33. The elements of a URL that are dynamically generated.
co-op ad
Common Page Elements
Commission
Dynamic parameter
34. The percent of emails determined as opened out of the total number of emails sent.
Tactic
Open rate
viral
hashtag
35. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Referrer
Conversion
Google AdWords
Affiliate or Publisher
36. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Traditional media
Referrer
Usability
Heading tags
37. The code that is used to write most websites
Soft bounce
Unique forwarders
HyperText Markup Language (HTML)
Domain name
38. Leftover Ad space that hasn't been sold
remnant ad
unique domains
Database
Sponsored links
39. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Viral video
click through rate
Affiliate or Publisher
unique domains
40. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Affiliate or Publisher
crawler/spider/robot/bot
Heading tags
App
41. Items which appear on every page of a website.
House list
Action
inbound links / back links
Common Page Elements
42. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Canonical
Traditional media
time on site
CPC (Cost per click)
43. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Nofollow link
Algorithm
Traditional media
SEO (Search Engine Optimization)
44. An online advertisement in the form of a graphic image that appears on a web page.
Sender alias
website
WebPR
Banner
45. Content websites that serve PPC adverts from the same provider - such as AdWords.
list
Content network
adwords
affiliate
46. Transactions that take place before information is sent to the server.
Client-side
CPM (Cost per thousand impressions)
contextual advertising
Alt tag
47. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Internet Service Provider (ISP)
Brief
monetization
Google AdWords
48. A metric that indicates whether a website is achieving its goals.
monetization
Google AdWords
Internet Portal (IP) address
Key performance indicator (KPI)
49. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
permalink
Cost per Lead (CPL)
redirects
twitterati
50. Unpaid traffic that Google etc send - based on your quality content
organic / natural traffic
Keyword phrase
Sponsored links
Business to Consumers (B2C)