Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A web address which is unique to every page on the Internet.






2. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






3. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






4. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






5. All the content that can be seen on a screen without scrolling down.






6. More than one keyword can be referred to as a keyword phrase.






7. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






8. Leftover Ad space that hasn't been sold






9. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






10. Unpaid traffic that Google etc send - based on your quality content






11. How most sites price ads






12. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






13. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






14. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






15. The failed delivery of email communication due to an undeviating reason like a non-existent address.






16. The number of times a keyword or key phrase appears on a website.






17. # of files a site served (or loaded)






18. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






19. A specific action or method that contributes to achieving a goal.






20. The degree to which a website is available to users with physical challenges or technical limitations.






21. How many different people visit a page/site






22. Transactions that take place on the server.






23. To give permission for emails to be sent to you.






24. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






25. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






26. A document giving essential information concerning the problem that needs solving.






27. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






28. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






29. Links from external sites to our sites - if they like your stuff they will link to you






30. Build one if you want total control over its content and all activity






31. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






32. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






33. The percent of emails determined as opened out of the total number of emails sent.






34. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






35. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






36. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






37. The code that is used to write most websites






38. A version of HTML for mobile devices and other limited hardware.






39. A software tool that collects data on website users based on metrics to measure its performance.






40. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






41. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






42. The many many long tail words we might want to rank for (e.g. bhojpuri books)






43. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






44. Newspapers - magazines - television and publishing houses are the realm of traditional media.






45. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






46. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






47. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






48. Another name for headline - a great headline is the first thing that attracts users






49. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






50. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






Can you answer 50 questions in 15 minutes?



Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests