Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






2. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






3. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






4. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






5. Links from one page on our site to another






6. An approach to web design that aims for lightweight code and standards compliant websites.






7. To get free search traffic - think: why will they link to you?






8. Tailoring content for many individuals.






9. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






10. The visible - clickable text in a link.






11. A search engine's set of rules for ranking web pages.






12. When businesses sell products/services to other businesses and not to consumers.






13. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






14. An online advertisement in the form of a graphic image that appears on a web page.






15. Last page visited






16. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






17. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






18. A character used to define a group of users to a website.






19. Buying traffic - Big sites with deep pockets dominate






20. How most sites price ads






21. How many different people visit a page/site






22. The elements of a URL that are dynamically generated.






23. The degree to which a website is available to users with physical challenges or technical limitations.






24. Google's system where you can put Google ads on your own site and get paid for clicks






25. The positive outcome for a user that a feature provides.






26. A piece of code that tracks a user's interaction and movement through a website.






27. Targeted advertising based on content of the web page - e.g. Adsense






28. The paid search results on a SERP.






29. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






30. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






31. More than one keyword can be referred to as a keyword phrase.






32. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






33. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






34. # of times a whole page is served (or loaded)






35. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






36. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






37. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






38. A version of HTML for mobile devices and other limited hardware.






39. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






40. The number of times a keyword or key phrase appears on a website.






41. Converts a domain name into an IP address.






42. This is what makes your offering different to your competitors'.






43. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






44. Newspapers - magazines - television and publishing houses are the realm of traditional media.






45. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






46. Items which appear on every page of a website.






47. The layout and structure of a website - which should be according to information hierarchy and categories.






48. What you see when you perform a search on a search engine.






49. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






50. To give permission for emails to be sent to you.