SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Affiliate or Publisher markets the products of the Merchant.
twitterati
Affiliate or Publisher
title
keywords
2. The many many long tail words we might want to rank for (e.g. bhojpuri books)
long tail key words / search words
Sponsored links
exit page
SEO (Search Engine Optimization)
3. How most sites price ads
CPM (Cost per thousand impressions)
link equity / link juice
Cookie
inbound links / back links
4. Unrequested window that opens on top of the currently viewed window.
news sharing
black hat
Banner
Popup
5. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Tactic
Domain name
Affiliate or Publisher
Benefit
6. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Meta tags
news sharing
App
Revenue share
7. Content websites that serve PPC adverts from the same provider - such as AdWords.
contextual advertising
Content network
Keyword frequency
link equity / link juice
8. How a web user moves through a website - and the elements that assist the user.
permalink
conversion rate
redirects
Navigation
9. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Strategy
Hard bounce
Soft bounce
conversion rate
10. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
SEM/PPC (Search Engine Marketing / Pay per click)
Internet Portal (IP) address
Sender alias
Conversion
11. Items which appear on every page of a website.
adsense
Common Page Elements
Information architecture
co-op ad
12. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
App
Conversion
Opt-in
Tracking
13. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
App
co-op ad
SMM (Social Media Marketing)
link equity / link juice
14. Targeted advertising based on content of the web page - e.g. Adsense
Domain name
Affiliate or Publisher
Call to action (CTA)
contextual advertising
15. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Key performance indicator (KPI)
Ranking
time on site
Internet Service Provider (ISP)
16. The activity of getting inbound links to your site - creating good content and making online friends is a start
link farm
link building
Unique forwarders
pinnacle key words / search words
17. The paid search results on a SERP.
Alt text
Unique forwarders
Sponsored links
Simple Mail Transfer Protocol (SMTP)
18. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
hashtag
Meta tags
URL rewriting
Action
19. A document giving essential information concerning the problem that needs solving.
remnant ad
Common Page Elements
HyperText Markup Language (HTML)
Brief
20. A visitor completing a target action.
permalink
Call to action (CTA)
HTML5
Conversion
21. Transactions that take place on the server.
Server-side
Mass customisation
House list
SEO (Search Engine Optimization)
22. When businesses sell products/services to other businesses and not to consumers.
pinnacle key words / search words
Business to Business (B2B)
nofollow
permalink
23. How Adsense and its type of ads work - advertiser pays for every click
Popup
list
CPC (Cost per click)
Alt tag
24. The degree to which a website is available to users with physical challenges or technical limitations.
co-op ad
twitterati
Hyperlink
Accessibility
25. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Open rate
link farm
Business to Business (B2B)
page views
26. Commission structure where the affiliate earns a percentage of a sale.
Revenue share
SMM (Social Media Marketing)
inbound links / back links
Advert
27. To give permission for emails to be sent to you.
SEM/PPC (Search Engine Marketing / Pay per click)
House list
Opt-in
time on site
28. All the content that can be seen on a screen without scrolling down.
Banner
Cost per Lead (CPL)
Active verb
Above the fold
29. A click on a link that leads to another website.
Clickthrough
Tracking code
news sharing
URL rewriting
30. A rough value Google assigns to a page
Commission
Alt tag
page rank
adsense
31. Leftover Ad space that hasn't been sold
remnant ad
title
Benefit
Dynamic keyword insertion
32. A function which allows the mobile user to click on a link to make a telephone call.
Click-to-call
3G
Customer Relationship Management (CRM)
blog roll
33. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Internet Service Provider (ISP)
Conversion
Home page
news sharing
34. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
House list
Advert
Information architecture
link bait
35. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
organic / natural traffic
Opt-out
Open rate
Call to action (CTA)
36. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Canonical
link building
black hat
adwords
37. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Session
Home page
Cookie
contextual advertising
38. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
Database
Double opt-in
Flash
redirects
39. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
HTML5
Backlink
pinnacle key words / search words
Nofollow link
40. A software tool that collects data on website users based on metrics to measure its performance.
Flash
Session
Sponsored links
Web analytics
41. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Keyword frequency
Animated GIF
Meta data
Backlink
42. Last page visited
exit page
WebPR
unique visitors
Hard bounce
43. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Affiliate or Publisher
bounce rate
Persona
Opt-out
44. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
Business to Consumers (B2C)
Sponsored links
page
Sender alias
45. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Search engine results page (SERP)
Alt tag
Strategy
page
46. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
affiliate
Key performance indicator (KPI)
unique domains
Search engine results page (SERP)
47. A piece of code that tracks a user's interaction and movement through a website.
viral
Tracking code
Keyword rankings
Strategy
48. The list of links often found running down one side of a blog
Alt tag
blog roll
Key performance indicator (KPI)
Alt text
49. The visitors that visit a website.
Traffic
website
Spider
Usability
50. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
Double opt-in
co-op ad
Advert
Popup