Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Unpaid traffic that Google etc send - based on your quality content






2. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






3. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






4. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






5. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






6. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






7. The failed delivery of email communication due to an undeviating reason like a non-existent address.






8. The visitors that visit a website.






9. The IP address is an exclusive number - which is used to represent every single computer in a network.






10. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






11. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






12. The many many long tail words we might want to rank for (e.g. bhojpuri books)






13. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






14. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






15. Marketing through social platforms like Facebook or Twitter etc.






16. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






17. A character used to define a group of users to a website.






18. The list of links often found running down one side of a blog






19. How a web user moves through a website - and the elements that assist the user.






20. Words or phrases that describe content and used when searching for something using a search engine.






21. The degree to which a website is available to users with physical challenges or technical limitations.






22. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






23. A document giving essential information concerning the problem that needs solving.






24. Buying traffic - Big sites with deep pockets dominate






25. Unrequested window that opens on top of the currently viewed window.






26. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






27. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






28. An online advertisement in the form of a graphic image that appears on a web page.






29. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






30. This is what makes your offering different to your competitors'.






31. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






32. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






33. A software tool that collects data on website users based on metrics to measure its performance.






34. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






35. A metric that indicates whether a website is achieving its goals.






36. Commission structure where the affiliate earns a percentage of a sale.






37. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






38. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






39. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






40. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






41. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






42. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






43. A click on a link that leads to another website.






44. Used on Twitter to help others follow certain conversations. Users tag their comments.






45. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






46. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






47. Items which appear on every page of a website.






48. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






49. How Adsense and its type of ads work - advertiser pays for every click






50. Converts a domain name into an IP address.







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Can you answer 50 questions in 15 minutes?


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