Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. # of files a site served (or loaded)






2. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






3. Used on Twitter to help others follow certain conversations. Users tag their comments.






4. The layout and structure of a website - which should be according to information hierarchy and categories.






5. The many many long tail words we might want to rank for (e.g. bhojpuri books)






6. The page a link links to






7. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






8. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






9. Build one if you want total control over its content and all activity






10. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






11. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






12. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






13. A document giving essential information concerning the problem that needs solving.






14. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






15. Success rate of your Ad; how many people "buy" or completed the transaction






16. The positive outcome for a user that a feature provides.






17. The listings on a SERP that are paid for.






18. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






19. A protocol for sending messages from one server to another.






20. Buying traffic - Big sites with deep pockets dominate






21. The paid search results on a SERP.






22. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






23. All the content that can be seen on a screen without scrolling down.






24. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






25. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






26. Items which appear on every page of a website.






27. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






28. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






29. # of times a whole page is served (or loaded)






30. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






31. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






32. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






33. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






34. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






35. The definitive version. In SEO - it refers to a definitive URL.






36. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






37. Google's system where you can put Google ads on your own site and get paid for clicks






38. The code that is used to write most websites






39. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






40. A visitor completing a target action.






41. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






42. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






43. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






44. A prominent aspect of a product which is beneficial to users.






45. An email database a company generates itself without purchasing or renting names.






46. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






47. Used to describe the relative position of a web page in the SERPs.






48. The list of links often found running down one side of a blog






49. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






50. The percent of emails determined as opened out of the total number of emails sent.