Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






2. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






3. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






4. Newspapers - magazines - television and publishing houses are the realm of traditional media.






5. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






6. A search engine's set of rules for ranking web pages.






7. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






8. Links from external sites to our sites - if they like your stuff they will link to you






9. How Adsense and its type of ads work - advertiser pays for every click






10. Links from one page on our site to another






11. Leftover Ad space that hasn't been sold






12. The page a link links to






13. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






14. Unpaid traffic that Google etc send - based on your quality content






15. How most sites price ads






16. A protocol for sending messages from one server to another.






17. The visible - clickable text in a link.






18. When businesses sell products/services to consumers.






19. Marketing through social platforms like Facebook or Twitter etc.






20. What you see when you perform a search on a search engine.






21. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






22. The number of times a keyword or key phrase appears on a website.






23. The list of links often found running down one side of a blog






24. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






25. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






26. This is what makes your offering different to your competitors'.






27. A metric that indicates whether a website is achieving its goals.






28. The IP address is an exclusive number - which is used to represent every single computer in a network.






29. How many different people visit a page/site






30. Used to describe the relative position of a web page in the SERPs.






31. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






32. A rough value Google assigns to a page






33. # of files a site served (or loaded)






34. The listings on a SERP that are paid for.






35. The Affiliate or Publisher markets the products of the Merchant.






36. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






37. The actual text of a link (the highlighted text you can click to go to the linked page)






38. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






39. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






40. Transactions that take place on the server.






41. Items which appear on every page of a website.






42. Targeted advertising based on content of the web page - e.g. Adsense






43. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






44. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






45. An email database a company generates itself without purchasing or renting names.






46. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






47. A prominent aspect of a product which is beneficial to users.






48. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






49. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






50. A function which allows the mobile user to click on a link to make a telephone call.







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Can you answer 50 questions in 15 minutes?


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