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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Alt text
Hyperlink
Key performance indicator (KPI)
Unique forwarders
2. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Usability
link bait
affiliate
Sender alias
3. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
long tail key words / search words
Session
Meta data
Internet Service Provider (ISP)
4. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Simple Mail Transfer Protocol (SMTP)
Heading tags
Keyword frequency
pinnacle key words / search words
5. Links from one page on our site to another
Open rate
Traffic
Popup
internal links
6. An approach to web design that aims for lightweight code and standards compliant websites.
Canonical
Cascading Style Sheets (CSS)
Sender alias
Traditional media
7. To get free search traffic - think: why will they link to you?
Home page
SEO (Search Engine Optimization)
Banner
Content network
8. Tailoring content for many individuals.
Meta tags
Mass customisation
Business to Business (B2B)
long tail key words / search words
9. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Common Page Elements
Breadcrumbs
Brief
link equity / link juice
10. The visible - clickable text in a link.
Anchor text
nofollow
adsense
Active verb
11. A search engine's set of rules for ranking web pages.
contextual advertising
adwords
Algorithm
SEO (Search Engine Optimization)
12. When businesses sell products/services to other businesses and not to consumers.
HyperText Markup Language (HTML)
keywords
Business to Business (B2B)
link equity / link juice
13. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
blog roll
hits
Meta data
Commission
14. An online advertisement in the form of a graphic image that appears on a web page.
Affiliate or Publisher
Opt-in
Clickthrough
Banner
15. Last page visited
exit page
long tail key words / search words
Organic search results
Commission
16. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Strategy
Organic search results
Advert
click through rate
17. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Cost per Lead (CPL)
Heading tags
Keyword phrase
landing page
18. A character used to define a group of users to a website.
Persona
SEO (Search Engine Optimization)
click through rate
Canonical
19. Buying traffic - Big sites with deep pockets dominate
link building
time on site
SEM/PPC (Search Engine Marketing / Pay per click)
Meta tags
20. How most sites price ads
CPM (Cost per thousand impressions)
website
click through rate
Keyword rankings
21. How many different people visit a page/site
Accessibility
Server-side
unique visitors
nofollow
22. The elements of a URL that are dynamically generated.
adsense
Sponsored links
Dynamic parameter
Sender alias
23. The degree to which a website is available to users with physical challenges or technical limitations.
Customer Relationship Management (CRM)
Internet Portal (IP) address
Strategy
Accessibility
24. Google's system where you can put Google ads on your own site and get paid for clicks
Customer Relationship Management (CRM)
adsense
Dynamic parameter
HyperText Markup Language (HTML)
25. The positive outcome for a user that a feature provides.
Action
Benefit
Alt text
Double opt-in
26. A piece of code that tracks a user's interaction and movement through a website.
affiliate
organic / natural traffic
Tracking code
Advert
27. Targeted advertising based on content of the web page - e.g. Adsense
Advert
remnant ad
Robot.txt
contextual advertising
28. The paid search results on a SERP.
Sponsored links
Banner
remnant ad
CPC (Cost per click)
29. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
time on site
canonical version
Robot.txt
Internet Portal (IP) address
30. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
adwords
title
Tracking
co-op ad
31. More than one keyword can be referred to as a keyword phrase.
news sharing
Keyword phrase
Backlink
unique domains
32. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Opt-out
Robot.txt
Open rate
time on site
33. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
Domain name
Tracking
Meta tags
crawler/spider/robot/bot
34. # of times a whole page is served (or loaded)
Domain Name System(DNS)
Mass customisation
CPM (Cost per thousand impressions)
page views
35. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
twitterati
Internet Portal (IP) address
Internet Service Provider (ISP)
SEM/PPC (Search Engine Marketing / Pay per click)
36. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Canonical
Alt tag
Database
Traditional media
37. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
Web analytics
Breadcrumbs
Keyword phrase
unique domains
38. A version of HTML for mobile devices and other limited hardware.
WebPR
Compact HyperText Markup Language (CHTML)
exit page
Simple Mail Transfer Protocol (SMTP)
39. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
exit page
canonical version
Keyword frequency
Dynamic parameter
40. The number of times a keyword or key phrase appears on a website.
Client-side
Keyword frequency
inbound links / back links
Opt-out
41. Converts a domain name into an IP address.
Internet Protocol (IP) Address
Key performance indicator (KPI)
Accessibility
Domain Name System(DNS)
42. This is what makes your offering different to your competitors'.
Universal Resource Locator (URL)
Unique selling point (USP)
Double opt-in
contextual advertising
43. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
Action
list
Business to Business (B2B)
Organic search results
44. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Session
internal links
Tracking code
Traditional media
45. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
bounce rate
Customer Relationship Management (CRM)
3G
App
46. Items which appear on every page of a website.
Cost per Lead (CPL)
Common Page Elements
Open rate
Usability
47. The layout and structure of a website - which should be according to information hierarchy and categories.
unique visitors
Universal Resource Locator (URL)
Information architecture
Banner
48. What you see when you perform a search on a search engine.
Search engine results page (SERP)
Advert
Google AdWords
SEO (Search Engine Optimization)
49. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
Sender alias
Advert
Home page
redirects
50. To give permission for emails to be sent to you.
Opt-in
Alt tag
affiliate
landing page