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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Above the fold
URL rewriting
House list
Keyword phrase
2. Commission structure where the affiliate earns a percentage of a sale.
Tracking
Revenue share
Paid search results
Heading tags
3. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
exit page
Web analytics
Tracking
Opt-out
4. Used on Twitter to help others follow certain conversations. Users tag their comments.
Breadcrumbs
Cascading Style Sheets (CSS)
hashtag
Information architecture
5. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Spider
Alt text
link equity / link juice
SEM/PPC (Search Engine Marketing / Pay per click)
6. Used to describe the relative position of a web page in the SERPs.
Home page
Feature
Ranking
adwords
7. To give permission for emails to be sent to you.
Traditional media
adwords
Opt-in
unique domains
8. Transactions that take place before information is sent to the server.
Simple Mail Transfer Protocol (SMTP)
Cookie
Client-side
Web analytics
9. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
3G
Cookie
Alt tag
White list
10. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Dynamic parameter
SEO (Search Engine Optimization)
Strategy
Home page
11. Targeted advertising based on content of the web page - e.g. Adsense
WebPR
link building
SMM (Social Media Marketing)
contextual advertising
12. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Breadcrumbs
CPM (Cost per thousand impressions)
Usability
contextual advertising
13. The positive outcome for a user that a feature provides.
Benefit
Opt-in
Server-side
website
14. The actual text of a link (the highlighted text you can click to go to the linked page)
news sharing
Algorithm
anchor text
App
15. Items which appear on every page of a website.
exit page
Common Page Elements
page
Keyword phrase
16. The name that is chosen to appear in the sender or from field of an email.
Information architecture
Sender alias
Key performance indicator (KPI)
Flash
17. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
Breadcrumbs
black hat
Feature
page
18. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
Keyword frequency
page
crawler/spider/robot/bot
Algorithm
19. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Sender alias
WebPR
link building
co-op ad
20. Google's system where you can put Google ads on your own site and get paid for clicks
adsense
Revenue share
Navigation
organic / natural traffic
21. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
Cookie
Online Reputation Management (ORM)
hashtag
Google AdWords
22. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
page views
SMM (Social Media Marketing)
Dynamic parameter
Cost per Lead (CPL)
23. The many many long tail words we might want to rank for (e.g. bhojpuri books)
long tail key words / search words
Above the fold
Heading tags
link equity / link juice
24. Tailoring content for many individuals.
Business to Consumers (B2C)
redirects
Mass customisation
Robot.txt
25. # of times a whole page is served (or loaded)
page views
House list
website
CPC (Cost per click)
26. When businesses sell products/services to consumers.
title
Business to Consumers (B2C)
URL rewriting
3G
27. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
permalink
Double opt-in
Alt text
SEO (Search Engine Optimization)
28. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Commission
Web analytics
Robot.txt
viral
29. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Conversion
Commission
viral
click through rate
30. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Unique forwarders
link farm
Heading tags
Opt-out
31. Links from external sites to our sites - if they like your stuff they will link to you
permalink
inbound links / back links
Business to Business (B2B)
Keyword rankings
32. Transactions that take place on the server.
Click-to-call
Server-side
Open rate
Meta tags
33. A character used to define a group of users to a website.
Persona
Dynamic parameter
Information architecture
Session
34. A prominent aspect of a product which is beneficial to users.
Feature
Revenue share
Banner
Above the fold
35. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
3G
Session
Cookie
CPC (Cost per click)
36. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Anchor text
Opt-in
Action
internal links
37. When businesses sell products/services to other businesses and not to consumers.
Dynamic keyword insertion
Above the fold
Business to Business (B2B)
Flash
38. Words or phrases that describe content and used when searching for something using a search engine.
keywords
Canonical
Web analytics
long tail key words / search words
39. To get free search traffic - think: why will they link to you?
Persona
SEO (Search Engine Optimization)
Customer Relationship Management (CRM)
Algorithm
40. A search engine's set of rules for ranking web pages.
Clickthrough
time on site
Algorithm
Double opt-in
41. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Unique selling point (USP)
Double opt-in
Session
Internet Portal (IP) address
42. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Ranking
list
Meta tags
Backlink
43. More than one keyword can be referred to as a keyword phrase.
WebPR
Persona
Keyword phrase
Popup
44. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Conversion
Meta data
Business to Consumers (B2C)
Sender alias
45. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Call to action (CTA)
long tail key words / search words
Keyword frequency
Ranking
46. Marketing through social platforms like Facebook or Twitter etc.
unique domains
SMM (Social Media Marketing)
Animated GIF
Click-to-call
47. A click on a link that leads to another website.
permalink
Persona
Clickthrough
Content network
48. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Simple Mail Transfer Protocol (SMTP)
Usability
pinnacle key words / search words
Canonical
49. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
Sender alias
unique domains
link equity / link juice
WebPR
50. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Paid search results
Business to Business (B2B)
Dynamic keyword insertion
link farm