Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






2. Newspapers - magazines - television and publishing houses are the realm of traditional media.






3. Content websites that serve PPC adverts from the same provider - such as AdWords.






4. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






5. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






6. A rough value Google assigns to a page






7. The positive outcome for a user that a feature provides.






8. # of files a site served (or loaded)






9. The activity of getting inbound links to your site - creating good content and making online friends is a start






10. How Adsense and its type of ads work - advertiser pays for every click






11. Items which appear on every page of a website.






12. The failed delivery of email communication due to an undeviating reason like a non-existent address.






13. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






14. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






15. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






16. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






17. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






18. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






19. The number of times a keyword or key phrase appears on a website.






20. An online advertisement in the form of a graphic image that appears on a web page.






21. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






22. The many many long tail words we might want to rank for (e.g. bhojpuri books)






23. Unrequested window that opens on top of the currently viewed window.






24. Last page visited






25. The name that is chosen to appear in the sender or from field of an email.






26. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






27. The layout and structure of a website - which should be according to information hierarchy and categories.






28. A character used to define a group of users to a website.






29. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






30. A software tool that collects data on website users based on metrics to measure its performance.






31. A protocol for sending messages from one server to another.






32. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






33. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






34. An approach to web design that aims for lightweight code and standards compliant websites.






35. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






36. The paid search results on a SERP.






37. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






38. A specific action or method that contributes to achieving a goal.






39. Tailoring content for many individuals.






40. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






41. A function which allows the mobile user to click on a link to make a telephone call.






42. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






43. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






44. The list of links often found running down one side of a blog






45. A web address which is unique to every page on the Internet.






46. A click on a link that leads to another website.






47. What you see when you perform a search on a search engine.






48. When businesses sell products/services to other businesses and not to consumers.






49. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






50. Success rate of your Ad; how many people "buy" or completed the transaction






Can you answer 50 questions in 15 minutes?



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