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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
time on site
click through rate
Customer Relationship Management (CRM)
Backlink
2. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
twitterati
HTML5
Action
landing page
3. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Tactic
3G
Meta data
Active verb
4. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Clickthrough
inbound links / back links
Call to action (CTA)
Business to Consumers (B2C)
5. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
White list
Double opt-in
Tracking code
Call to action (CTA)
6. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Flash
3G
Keyword frequency
Ranking
7. To get free search traffic - think: why will they link to you?
Soft bounce
SEO (Search Engine Optimization)
inbound links / back links
link building
8. How Adsense and its type of ads work - advertiser pays for every click
CPC (Cost per click)
canonical version
Opt-out
crawler/spider/robot/bot
9. Used to describe the relative position of a web page in the SERPs.
Backlink
Meta tags
Ranking
Simple Mail Transfer Protocol (SMTP)
10. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
remnant ad
Organic search results
Open rate
Call to action (CTA)
11. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
nofollow
3G
Compact HyperText Markup Language (CHTML)
affiliate
12. Transactions that take place before information is sent to the server.
Client-side
Canonical
page rank
hits
13. The Affiliate or Publisher markets the products of the Merchant.
Soft bounce
Affiliate or Publisher
Breadcrumbs
Compact HyperText Markup Language (CHTML)
14. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
twitterati
internal links
Spider
Internet Service Provider (ISP)
15. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Brief
link bait
page views
Heading tags
16. Last page visited
Tracking
exit page
Online Reputation Management (ORM)
long tail key words / search words
17. A function which allows the mobile user to click on a link to make a telephone call.
Search engine results page (SERP)
Popup
Universal Resource Locator (URL)
Click-to-call
18. Another name for headline - a great headline is the first thing that attracts users
Alt tag
Action
Opt-in
title
19. A specific action or method that contributes to achieving a goal.
co-op ad
Tactic
Revenue share
Cascading Style Sheets (CSS)
20. How many different people visit a page/site
news sharing
Internet Protocol (IP) Address
Session
unique visitors
21. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
monetization
Hyperlink
Information architecture
reciprocal linking
22. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Click-to-call
Algorithm
news sharing
Google AdWords
23. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
Banner
canonical version
page views
Benefit
24. What you see when you perform a search on a search engine.
HTML5
Search engine results page (SERP)
Database
co-op ad
25. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
CPM (Cost per thousand impressions)
nofollow
Domain name
page rank
26. Type of internet marketing methods that is either illegal or frowned upon by search engines
black hat
Spider
click through rate
Conversion
27. The number of individuals who forwarded a specific email on.
Unique forwarders
Usability
long tail key words / search words
Persona
28. A metric that indicates whether a website is achieving its goals.
Algorithm
monetization
Key performance indicator (KPI)
Meta tags
29. The elements of a URL that are dynamically generated.
Dynamic parameter
co-op ad
redirects
Traffic
30. A version of HTML for mobile devices and other limited hardware.
affiliate
redirects
Compact HyperText Markup Language (CHTML)
Opt-in
31. More than one keyword can be referred to as a keyword phrase.
link farm
Keyword phrase
3G
organic / natural traffic
32. The layout and structure of a website - which should be according to information hierarchy and categories.
Breadcrumbs
CPC (Cost per click)
Information architecture
monetization
33. A piece of code that tracks a user's interaction and movement through a website.
Spider
Tracking code
Business to Business (B2B)
unique domains
34. A prominent aspect of a product which is beneficial to users.
Feature
black hat
co-op ad
landing page
35. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Conversion
Paid search results
link equity / link juice
remnant ad
36. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Active verb
Ranking
crawler/spider/robot/bot
Revenue share
37. Converts a domain name into an IP address.
long tail key words / search words
Compact HyperText Markup Language (CHTML)
nofollow
Domain Name System(DNS)
38. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
conversion rate
Internet Portal (IP) address
Meta tags
Alt text
39. An email database a company generates itself without purchasing or renting names.
House list
App
link building
Keyword rankings
40. The positive outcome for a user that a feature provides.
Internet Protocol (IP) Address
Unique forwarders
Benefit
co-op ad
41. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
news sharing
Benefit
Revenue share
co-op ad
42. The degree to which a website is available to users with physical challenges or technical limitations.
Accessibility
permalink
Content network
Business to Business (B2B)
43. The failed delivery of email communication due to an undeviating reason like a non-existent address.
SEO (Search Engine Optimization)
Call to action (CTA)
Google AdWords
Hard bounce
44. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Keyword phrase
Opt-out
SMM (Social Media Marketing)
Traditional media
45. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Mass customisation
Backlink
adsense
link farm
46. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
nofollow
Heading tags
affiliate
App
47. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
adwords
page rank
Action
Keyword rankings
48. An approach to web design that aims for lightweight code and standards compliant websites.
Cascading Style Sheets (CSS)
website
Persona
Domain Name System(DNS)
49. A web address which is unique to every page on the Internet.
Universal Resource Locator (URL)
unique domains
Keyword rankings
link bait
50. Tailoring content for many individuals.
page rank
Double opt-in
anchor text
Mass customisation