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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Another name for headline - a great headline is the first thing that attracts users
Unique selling point (USP)
title
Hard bounce
internal links
2. Transactions that take place on the server.
Unique selling point (USP)
adsense
Server-side
nofollow
3. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Navigation
Keyword phrase
Backlink
Clickthrough
4. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Sponsored links
Breadcrumbs
Active verb
page views
5. The visitors that visit a website.
list
3G
title
Traffic
6. The visible - clickable text in a link.
Benefit
Anchor text
Soft bounce
Usability
7. Tailoring content for many individuals.
Mass customisation
inbound links / back links
Dynamic parameter
Navigation
8. A protocol for sending messages from one server to another.
Soft bounce
Simple Mail Transfer Protocol (SMTP)
Active verb
hits
9. The actual text of a link (the highlighted text you can click to go to the linked page)
anchor text
redirects
affiliate
Canonical
10. To get free search traffic - think: why will they link to you?
SEO (Search Engine Optimization)
unique visitors
website
Anchor text
11. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Flash
link equity / link juice
Accessibility
Server-side
12. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
link bait
Spider
black hat
Opt-in
13. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Animated GIF
blog roll
Database
Online Reputation Management (ORM)
14. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Canonical
Session
Keyword rankings
Usability
15. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Home page
Simple Mail Transfer Protocol (SMTP)
WebPR
Cost per Lead (CPL)
16. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
list
Cascading Style Sheets (CSS)
Advert
blog roll
17. A click on a link that leads to another website.
unique visitors
Opt-in
Navigation
Clickthrough
18. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Canonical
Alt tag
Benefit
Domain Name System(DNS)
19. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
unique visitors
news sharing
SEM/PPC (Search Engine Marketing / Pay per click)
Keyword frequency
20. Commission structure where the affiliate earns a percentage of a sale.
unique visitors
Revenue share
Organic search results
URL rewriting
21. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Organic search results
Robot.txt
Home page
bounce rate
22. The percent of emails determined as opened out of the total number of emails sent.
link building
Hyperlink
Flash
Open rate
23. Targeted advertising based on content of the web page - e.g. Adsense
Tracking code
contextual advertising
landing page
Alt text
24. A character used to define a group of users to a website.
Domain Name System(DNS)
Ranking
long tail key words / search words
Persona
25. The list of links often found running down one side of a blog
Action
Animated GIF
App
blog roll
26. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
link farm
keywords
HTML5
Affiliate or Publisher
27. The paid search results on a SERP.
Sponsored links
unique visitors
redirects
Cascading Style Sheets (CSS)
28. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Domain Name System(DNS)
Referrer
Hard bounce
affiliate
29. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
CPC (Cost per click)
Information architecture
website
crawler/spider/robot/bot
30. Used to describe the relative position of a web page in the SERPs.
Unique selling point (USP)
page
Ranking
Online Reputation Management (ORM)
31. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Organic search results
Key performance indicator (KPI)
Traffic
Ranking
32. To give permission for emails to be sent to you.
Opt-in
Algorithm
nofollow
Click-to-call
33. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Usability
permalink
redirects
SMM (Social Media Marketing)
34. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Internet Portal (IP) address
SEO (Search Engine Optimization)
Spider
viral
35. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Traditional media
SEM/PPC (Search Engine Marketing / Pay per click)
Hyperlink
Unique forwarders
36. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
link bait
Web analytics
Database
3G
37. The number of times a keyword or key phrase appears on a website.
link building
Business to Business (B2B)
Benefit
Keyword frequency
38. When businesses sell products/services to consumers.
Business to Consumers (B2C)
Feature
long tail key words / search words
reciprocal linking
39. # of times a whole page is served (or loaded)
House list
hashtag
page views
title
40. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
crawler/spider/robot/bot
Internet Service Provider (ISP)
co-op ad
Cost per Lead (CPL)
41. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
monetization
Common Page Elements
Sender alias
Dynamic keyword insertion
42. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
Meta data
page
Internet Service Provider (ISP)
Commission
43. The Affiliate or Publisher markets the products of the Merchant.
Opt-out
Information architecture
Affiliate or Publisher
Ranking
44. Success rate of your Ad; how many people "buy" or completed the transaction
Cookie
conversion rate
Robot.txt
Sponsored links
45. Items which appear on every page of a website.
Referrer
Common Page Elements
Strategy
Brief
46. The positive outcome for a user that a feature provides.
long tail key words / search words
Animated GIF
Benefit
viral
47. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
news sharing
Meta data
unique visitors
Alt tag
48. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Unique forwarders
Common Page Elements
twitterati
Online Reputation Management (ORM)
49. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
Client-side
redirects
Referrer
Flash
50. A metric that indicates whether a website is achieving its goals.
Flash
Key performance indicator (KPI)
Traffic
inbound links / back links