Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Another name for headline - a great headline is the first thing that attracts users






2. The page a link links to






3. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






4. What you see when you perform a search on a search engine.






5. The IP address is an exclusive number - which is used to represent every single computer in a network.






6. Type of internet marketing methods that is either illegal or frowned upon by search engines






7. The visible - clickable text in a link.






8. A protocol for sending messages from one server to another.






9. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






10. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






11. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






12. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






13. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






14. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






15. A piece of code that tracks a user's interaction and movement through a website.






16. All the content that can be seen on a screen without scrolling down.






17. A visitor completing a target action.






18. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






19. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






20. Buying traffic - Big sites with deep pockets dominate






21. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






22. How many different people visit a page/site






23. Transactions that take place before information is sent to the server.






24. # of files a site served (or loaded)






25. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






26. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






27. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






28. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






29. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






30. A metric that indicates whether a website is achieving its goals.






31. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






32. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






33. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






34. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






35. The failed delivery of email communication due to an undeviating reason like a non-existent address.






36. An email database a company generates itself without purchasing or renting names.






37. A version of HTML for mobile devices and other limited hardware.






38. Commission structure where the affiliate earns a percentage of a sale.






39. Used to describe the relative position of a web page in the SERPs.






40. The number of times a keyword or key phrase appears on a website.






41. A click on a link that leads to another website.






42. The definitive version. In SEO - it refers to a definitive URL.






43. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






44. The name that is chosen to appear in the sender or from field of an email.






45. A rough value Google assigns to a page






46. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






47. The listings on a SERP that are paid for.






48. To give permission for emails to be sent to you.






49. The paid search results on a SERP.






50. Newspapers - magazines - television and publishing houses are the realm of traditional media.