SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Mass customisation
Hyperlink
adwords
Advert
2. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Content network
Unique selling point (USP)
click through rate
Active verb
3. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Nofollow link
Hyperlink
adwords
anchor text
4. Transactions that take place on the server.
Server-side
Breadcrumbs
WebPR
conversion rate
5. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
title
permalink
adwords
monetization
6. Unrequested window that opens on top of the currently viewed window.
Popup
Robot.txt
Simple Mail Transfer Protocol (SMTP)
Heading tags
7. The Affiliate or Publisher markets the products of the Merchant.
Unique selling point (USP)
Tracking
Affiliate or Publisher
Above the fold
8. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Online Reputation Management (ORM)
nofollow
exit page
twitterati
9. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
Business to Consumers (B2C)
affiliate
Cost per Lead (CPL)
Google AdWords
10. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
title
App
Unique forwarders
Internet Protocol (IP) Address
11. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Referrer
Active verb
Business to Consumers (B2C)
Backlink
12. The many many long tail words we might want to rank for (e.g. bhojpuri books)
Common Page Elements
Key performance indicator (KPI)
Internet Protocol (IP) Address
long tail key words / search words
13. Success rate of your Ad; how many people "buy" or completed the transaction
Navigation
conversion rate
Dynamic keyword insertion
App
14. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Server-side
Double opt-in
Canonical
Above the fold
15. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
unique domains
co-op ad
Keyword frequency
Above the fold
16. A character used to define a group of users to a website.
time on site
Key performance indicator (KPI)
Viral video
Persona
17. Converts a domain name into an IP address.
Clickthrough
Dynamic keyword insertion
Domain Name System(DNS)
Open rate
18. A web address which is unique to every page on the Internet.
Universal Resource Locator (URL)
blog roll
keywords
Hyperlink
19. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Advert
Persona
Animated GIF
crawler/spider/robot/bot
20. How Adsense and its type of ads work - advertiser pays for every click
CPC (Cost per click)
Viral video
Search engine results page (SERP)
Opt-in
21. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
Above the fold
bounce rate
Alt text
White list
22. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
permalink
CPC (Cost per click)
Customer Relationship Management (CRM)
Active verb
23. Buying traffic - Big sites with deep pockets dominate
Web analytics
Accessibility
permalink
SEM/PPC (Search Engine Marketing / Pay per click)
24. Links from external sites to our sites - if they like your stuff they will link to you
organic / natural traffic
Session
time on site
inbound links / back links
25. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
click through rate
adsense
Flash
Usability
26. How many different people visit a page/site
unique visitors
Server-side
White list
Dynamic keyword insertion
27. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
permalink
Internet Portal (IP) address
unique domains
Commission
28. To get free search traffic - think: why will they link to you?
Traditional media
3G
website
SEO (Search Engine Optimization)
29. The layout and structure of a website - which should be according to information hierarchy and categories.
Session
Information architecture
Sender alias
App
30. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
monetization
Clickthrough
Hyperlink
Flash
31. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Heading tags
canonical version
Keyword phrase
Server-side
32. Marketing through social platforms like Facebook or Twitter etc.
SMM (Social Media Marketing)
Conversion
link farm
WebPR
33. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
link bait
Alt text
hits
Usability
34. # of times a whole page is served (or loaded)
Home page
page views
Accessibility
Common Page Elements
35. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Backlink
time on site
nofollow
list
36. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
co-op ad
exit page
Ranking
Search engine results page (SERP)
37. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Alt text
hits
permalink
crawler/spider/robot/bot
38. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
WebPR
bounce rate
link bait
Traditional media
39. A visitor completing a target action.
affiliate
Opt-in
Paid search results
Conversion
40. The activity of getting inbound links to your site - creating good content and making online friends is a start
link building
canonical version
page rank
organic / natural traffic
41. What you see when you perform a search on a search engine.
Affiliate or Publisher
Universal Resource Locator (URL)
news sharing
Search engine results page (SERP)
42. A search engine's set of rules for ranking web pages.
Brief
HyperText Markup Language (HTML)
CPC (Cost per click)
Algorithm
43. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Algorithm
Ranking
Action
adwords
44. An approach to web design that aims for lightweight code and standards compliant websites.
Session
Cost per Lead (CPL)
page
Cascading Style Sheets (CSS)
45. The listings on a SERP that are paid for.
Affiliate or Publisher
affiliate
Paid search results
Meta tags
46. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Meta data
SEM/PPC (Search Engine Marketing / Pay per click)
3G
Traffic
47. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
App
Breadcrumbs
adwords
Meta data
48. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Keyword rankings
URL rewriting
Referrer
Web analytics
49. Google's system where you can put Google ads on your own site and get paid for clicks
adsense
pinnacle key words / search words
Key performance indicator (KPI)
canonical version
50. When businesses sell products/services to consumers.
Business to Consumers (B2C)
list
click through rate
landing page