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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Dynamic keyword insertion
Breadcrumbs
Domain Name System(DNS)
Keyword rankings
2. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
contextual advertising
App
co-op ad
Nofollow link
3. To give permission for emails to be sent to you.
Ranking
Benefit
Meta tags
Opt-in
4. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Alt text
inbound links / back links
Breadcrumbs
Click-to-call
5. Words or phrases that describe content and used when searching for something using a search engine.
keywords
Keyword phrase
Robot.txt
Keyword frequency
6. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Online Reputation Management (ORM)
Double opt-in
Tracking code
redirects
7. Transactions that take place on the server.
Dynamic keyword insertion
Mass customisation
Server-side
time on site
8. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
reciprocal linking
Dynamic keyword insertion
news sharing
Advert
9. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Spider
Paid search results
HTML5
Popup
10. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
reciprocal linking
Hyperlink
list
Information architecture
11. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
Alt tag
Click-to-call
Heading tags
affiliate
12. A rough value Google assigns to a page
page rank
Unique forwarders
Content network
Key performance indicator (KPI)
13. A visitor completing a target action.
Benefit
Conversion
nofollow
news sharing
14. # of times a whole page is served (or loaded)
blog roll
page views
link building
Client-side
15. Google's system where you can put Google ads on your own site and get paid for clicks
link building
black hat
inbound links / back links
adsense
16. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
Cost per Lead (CPL)
Open rate
Opt-in
page
17. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
adwords
Common Page Elements
contextual advertising
hashtag
18. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
bounce rate
anchor text
redirects
Meta tags
19. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Soft bounce
Google AdWords
Hard bounce
bounce rate
20. A click on a link that leads to another website.
Dynamic keyword insertion
Traffic
House list
Clickthrough
21. A piece of code that tracks a user's interaction and movement through a website.
page
Tracking code
Flash
3G
22. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
WebPR
website
Popup
crawler/spider/robot/bot
23. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Information architecture
canonical version
unique visitors
Tracking
24. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Active verb
Open rate
Cookie
click through rate
25. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
list
Alt text
Heading tags
White list
26. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Unique forwarders
Domain Name System(DNS)
Alt tag
HTML5
27. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Alt tag
Paid search results
Call to action (CTA)
nofollow
28. The listings on a SERP that are paid for.
Advert
Paid search results
adsense
Universal Resource Locator (URL)
29. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Traditional media
monetization
list
CPC (Cost per click)
30. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Double opt-in
link farm
Internet Portal (IP) address
HyperText Markup Language (HTML)
31. Unrequested window that opens on top of the currently viewed window.
unique visitors
internal links
Popup
Traffic
32. Leftover Ad space that hasn't been sold
remnant ad
Canonical
inbound links / back links
Call to action (CTA)
33. The Affiliate or Publisher markets the products of the Merchant.
hits
Internet Protocol (IP) Address
Affiliate or Publisher
White list
34. The percent of emails determined as opened out of the total number of emails sent.
Open rate
Nofollow link
Online Reputation Management (ORM)
remnant ad
35. When businesses sell products/services to other businesses and not to consumers.
pinnacle key words / search words
Business to Business (B2B)
Search engine results page (SERP)
Keyword frequency
36. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
time on site
Key performance indicator (KPI)
Meta tags
Popup
37. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Active verb
landing page
title
Web analytics
38. A version of HTML for mobile devices and other limited hardware.
bounce rate
Compact HyperText Markup Language (CHTML)
Internet Service Provider (ISP)
unique domains
39. To get free search traffic - think: why will they link to you?
Unique forwarders
SEO (Search Engine Optimization)
Canonical
Unique selling point (USP)
40. The number of times a keyword or key phrase appears on a website.
inbound links / back links
Call to action (CTA)
Keyword frequency
title
41. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Alt text
Paid search results
permalink
Traffic
42. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
organic / natural traffic
Database
nofollow
viral
43. A metric that indicates whether a website is achieving its goals.
Key performance indicator (KPI)
Search engine results page (SERP)
Click-to-call
SMM (Social Media Marketing)
44. The list of links often found running down one side of a blog
Keyword phrase
Open rate
blog roll
Business to Consumers (B2C)
45. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
HTML5
Traditional media
Clickthrough
Tactic
46. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Keyword frequency
organic / natural traffic
Opt-out
Information architecture
47. All the content that can be seen on a screen without scrolling down.
page rank
Above the fold
Session
Commission
48. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
Robot.txt
canonical version
Opt-in
landing page
49. The elements of a URL that are dynamically generated.
Alt text
link farm
Dynamic parameter
crawler/spider/robot/bot
50. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Search engine results page (SERP)
blog roll
Meta data
Affiliate or Publisher