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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The degree to which a website is available to users with physical challenges or technical limitations.
Accessibility
link building
link equity / link juice
HyperText Markup Language (HTML)
2. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
reciprocal linking
Domain name
Persona
Call to action (CTA)
3. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Benefit
long tail key words / search words
Viral video
keywords
4. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
HTML5
Home page
Opt-out
SMM (Social Media Marketing)
5. Commission structure where the affiliate earns a percentage of a sale.
Cost per Lead (CPL)
Meta tags
Revenue share
Popup
6. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Hard bounce
Internet Service Provider (ISP)
pinnacle key words / search words
Universal Resource Locator (URL)
7. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
link bait
WebPR
Opt-in
Spider
8. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
hashtag
Unique selling point (USP)
co-op ad
Opt-out
9. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Action
landing page
link equity / link juice
Ranking
10. This is what makes your offering different to your competitors'.
HTML5
click through rate
website
Unique selling point (USP)
11. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
link equity / link juice
organic / natural traffic
bounce rate
inbound links / back links
12. A rough value Google assigns to a page
White list
Nofollow link
canonical version
page rank
13. The Affiliate or Publisher markets the products of the Merchant.
Server-side
hashtag
time on site
Affiliate or Publisher
14. The code that is used to write most websites
Tactic
Internet Protocol (IP) Address
Common Page Elements
HyperText Markup Language (HTML)
15. Marketing through social platforms like Facebook or Twitter etc.
Strategy
Usability
SMM (Social Media Marketing)
Home page
16. The actual text of a link (the highlighted text you can click to go to the linked page)
Click-to-call
anchor text
Meta tags
co-op ad
17. A document giving essential information concerning the problem that needs solving.
Web analytics
Brief
Cookie
blog roll
18. A version of HTML for mobile devices and other limited hardware.
Compact HyperText Markup Language (CHTML)
Client-side
pinnacle key words / search words
Anchor text
19. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Simple Mail Transfer Protocol (SMTP)
landing page
Meta tags
Active verb
20. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
affiliate
Double opt-in
Keyword rankings
Customer Relationship Management (CRM)
21. Converts a domain name into an IP address.
Keyword frequency
unique visitors
Hard bounce
Domain Name System(DNS)
22. An approach to web design that aims for lightweight code and standards compliant websites.
link farm
reciprocal linking
Cascading Style Sheets (CSS)
click through rate
23. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Customer Relationship Management (CRM)
Advert
House list
Call to action (CTA)
24. # of times a whole page is served (or loaded)
Universal Resource Locator (URL)
Backlink
page views
twitterati
25. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Hard bounce
pinnacle key words / search words
Cookie
Popup
26. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Above the fold
Business to Consumers (B2C)
conversion rate
Internet Portal (IP) address
27. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
HTML5
Soft bounce
permalink
SEO (Search Engine Optimization)
28. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Click-to-call
pinnacle key words / search words
Spider
link farm
29. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Traffic
Paid search results
Robot.txt
Soft bounce
30. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
Server-side
title
reciprocal linking
White list
31. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Double opt-in
Business to Business (B2B)
Server-side
time on site
32. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
monetization
page rank
Domain name
news sharing
33. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Unique selling point (USP)
Content network
Alt text
title
34. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
permalink
Brief
Universal Resource Locator (URL)
Spider
35. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Business to Consumers (B2C)
Nofollow link
Usability
Keyword rankings
36. The positive outcome for a user that a feature provides.
Revenue share
Key performance indicator (KPI)
monetization
Benefit
37. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Online Reputation Management (ORM)
Call to action (CTA)
Navigation
blog roll
38. To get free search traffic - think: why will they link to you?
HTML5
SEO (Search Engine Optimization)
crawler/spider/robot/bot
long tail key words / search words
39. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
hashtag
Canonical
organic / natural traffic
Advert
40. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
canonical version
click through rate
Clickthrough
unique domains
41. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
title
Revenue share
Opt-out
Meta tags
42. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
link bait
click through rate
title
Meta tags
43. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
monetization
nofollow
Internet Protocol (IP) Address
viral
44. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Keyword phrase
landing page
Clickthrough
White list
45. The many many long tail words we might want to rank for (e.g. bhojpuri books)
long tail key words / search words
Flash
HTML5
Server-side
46. To give permission for emails to be sent to you.
click through rate
Meta tags
Opt-in
conversion rate
47. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Banner
Popup
Tracking
contextual advertising
48. # of files a site served (or loaded)
hits
Heading tags
Universal Resource Locator (URL)
Animated GIF
49. A click on a link that leads to another website.
Spider
Clickthrough
Affiliate or Publisher
Above the fold
50. A visitor completing a target action.
Conversion
Robot.txt
Click-to-call
White list
Can you answer 50 questions in 15 minutes?
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