Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






2. The visitors that visit a website.






3. The layout and structure of a website - which should be according to information hierarchy and categories.






4. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






5. All the content that can be seen on a screen without scrolling down.






6. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






7. Last page visited






8. More than one keyword can be referred to as a keyword phrase.






9. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






10. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






11. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






12. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






13. The many many long tail words we might want to rank for (e.g. bhojpuri books)






14. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






15. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






16. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






17. The list of links often found running down one side of a blog






18. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






19. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






20. This is what makes your offering different to your competitors'.






21. Used on Twitter to help others follow certain conversations. Users tag their comments.






22. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






23. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






24. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






25. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






26. Buying traffic - Big sites with deep pockets dominate






27. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






28. How Adsense and its type of ads work - advertiser pays for every click






29. The number of times a keyword or key phrase appears on a website.






30. A rough value Google assigns to a page






31. Used to describe the relative position of a web page in the SERPs.






32. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






33. A character used to define a group of users to a website.






34. Type of internet marketing methods that is either illegal or frowned upon by search engines






35. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






36. A click on a link that leads to another website.






37. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






38. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






39. The actual text of a link (the highlighted text you can click to go to the linked page)






40. Tailoring content for many individuals.






41. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






42. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






43. Another name for headline - a great headline is the first thing that attracts users






44. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






45. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






46. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






47. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






48. What you see when you perform a search on a search engine.






49. A document giving essential information concerning the problem that needs solving.






50. Words or phrases that describe content and used when searching for something using a search engine.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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