Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How Adsense and its type of ads work - advertiser pays for every click






2. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






3. The name that is chosen to appear in the sender or from field of an email.






4. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






5. Links from external sites to our sites - if they like your stuff they will link to you






6. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






7. Google's system where you can put Google ads on your own site and get paid for clicks






8. Content websites that serve PPC adverts from the same provider - such as AdWords.






9. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






10. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






11. The visible - clickable text in a link.






12. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






13. To give permission for emails to be sent to you.






14. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






15. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






16. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






17. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






18. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






19. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






20. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






21. Marketing through social platforms like Facebook or Twitter etc.






22. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






23. The failed delivery of email communication due to an undeviating reason like a non-existent address.






24. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






25. The code that is used to write most websites






26. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






27. Unrequested window that opens on top of the currently viewed window.






28. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






29. A web address which is unique to every page on the Internet.






30. Transactions that take place on the server.






31. The number of times a keyword or key phrase appears on a website.






32. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






33. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






34. An email database a company generates itself without purchasing or renting names.






35. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






36. The listings on a SERP that are paid for.






37. Another name for headline - a great headline is the first thing that attracts users






38. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






39. Targeted advertising based on content of the web page - e.g. Adsense






40. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






41. A function which allows the mobile user to click on a link to make a telephone call.






42. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






43. The Affiliate or Publisher markets the products of the Merchant.






44. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






45. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






46. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






47. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






48. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






49. Last page visited






50. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web