Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many different people visit a page/site






2. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






3. How a web user moves through a website - and the elements that assist the user.






4. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






5. Newspapers - magazines - television and publishing houses are the realm of traditional media.






6. Another name for headline - a great headline is the first thing that attracts users






7. Links from one page on our site to another






8. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






9. Success rate of your Ad; how many people "buy" or completed the transaction






10. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






11. Buying traffic - Big sites with deep pockets dominate






12. A character used to define a group of users to a website.






13. How Adsense and its type of ads work - advertiser pays for every click






14. The Affiliate or Publisher markets the products of the Merchant.






15. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






16. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






17. Converts a domain name into an IP address.






18. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






19. The name that is chosen to appear in the sender or from field of an email.






20. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






21. Build one if you want total control over its content and all activity






22. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






23. A metric that indicates whether a website is achieving its goals.






24. Links from external sites to our sites - if they like your stuff they will link to you






25. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






26. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






27. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






28. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






29. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






30. Targeted advertising based on content of the web page - e.g. Adsense






31. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






32. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






33. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






34. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






35. The paid search results on a SERP.






36. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






37. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






38. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






39. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






40. When businesses sell products/services to other businesses and not to consumers.






41. An email database a company generates itself without purchasing or renting names.






42. What you see when you perform a search on a search engine.






43. The code that is used to write most websites






44. An approach to web design that aims for lightweight code and standards compliant websites.






45. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






46. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






47. Used to describe the relative position of a web page in the SERPs.






48. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






49. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






50. All the content that can be seen on a screen without scrolling down.