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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. More than one keyword can be referred to as a keyword phrase.
HTML5
adwords
Opt-out
Keyword phrase
2. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Content network
remnant ad
Traditional media
Server-side
3. How Adsense and its type of ads work - advertiser pays for every click
Cookie
Organic search results
Dynamic keyword insertion
CPC (Cost per click)
4. The many many long tail words we might want to rank for (e.g. bhojpuri books)
click through rate
long tail key words / search words
Tactic
Strategy
5. # of files a site served (or loaded)
twitterati
unique visitors
hits
news sharing
6. Last page visited
Compact HyperText Markup Language (CHTML)
organic / natural traffic
unique visitors
exit page
7. Links from one page on our site to another
internal links
Anchor text
list
Soft bounce
8. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
CPM (Cost per thousand impressions)
Usability
remnant ad
unique domains
9. A click on a link that leads to another website.
Clickthrough
Persona
App
Alt text
10. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
Navigation
twitterati
co-op ad
crawler/spider/robot/bot
11. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
CPC (Cost per click)
Dynamic keyword insertion
reciprocal linking
Heading tags
12. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Opt-out
Dynamic parameter
blog roll
Business to Business (B2B)
13. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
Common Page Elements
Cookie
conversion rate
Tracking
14. Links from external sites to our sites - if they like your stuff they will link to you
Business to Consumers (B2C)
inbound links / back links
Spider
Information architecture
15. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Soft bounce
Key performance indicator (KPI)
inbound links / back links
list
16. A software tool that collects data on website users based on metrics to measure its performance.
Referrer
Cascading Style Sheets (CSS)
Home page
Web analytics
17. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
CPC (Cost per click)
blog roll
Double opt-in
Online Reputation Management (ORM)
18. The visitors that visit a website.
website
Above the fold
Soft bounce
Traffic
19. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
co-op ad
HyperText Markup Language (HTML)
link equity / link juice
Strategy
20. When businesses sell products/services to consumers.
HTML5
long tail key words / search words
landing page
Business to Consumers (B2C)
21. Targeted advertising based on content of the web page - e.g. Adsense
Viral video
contextual advertising
adsense
Feature
22. Used to describe the relative position of a web page in the SERPs.
Session
Conversion
Ranking
viral
23. When businesses sell products/services to other businesses and not to consumers.
Active verb
Business to Business (B2B)
Backlink
Internet Portal (IP) address
24. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Heading tags
Sponsored links
Flash
keywords
25. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Anchor text
Call to action (CTA)
Robot.txt
Online Reputation Management (ORM)
26. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Online Reputation Management (ORM)
Content network
inbound links / back links
Backlink
27. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Nofollow link
Anchor text
Meta tags
title
28. Transactions that take place before information is sent to the server.
Cascading Style Sheets (CSS)
Client-side
link farm
page rank
29. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Sponsored links
Content network
Client-side
Alt text
30. An email database a company generates itself without purchasing or renting names.
Internet Portal (IP) address
exit page
House list
Keyword phrase
31. Words or phrases that describe content and used when searching for something using a search engine.
adsense
Dynamic keyword insertion
keywords
Hyperlink
32. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Action
Robot.txt
WebPR
Persona
33. The positive outcome for a user that a feature provides.
Simple Mail Transfer Protocol (SMTP)
Benefit
link bait
Action
34. Content websites that serve PPC adverts from the same provider - such as AdWords.
Content network
Business to Business (B2B)
Compact HyperText Markup Language (CHTML)
Active verb
35. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
click through rate
Cost per Lead (CPL)
keywords
Commission
36. The number of times a keyword or key phrase appears on a website.
affiliate
nofollow
Keyword phrase
Keyword frequency
37. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
conversion rate
Soft bounce
Spider
Banner
38. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Hyperlink
3G
Above the fold
conversion rate
39. This is what makes your offering different to your competitors'.
Feature
monetization
Unique selling point (USP)
Key performance indicator (KPI)
40. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Ranking
Benefit
Call to action (CTA)
SEO (Search Engine Optimization)
41. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
link farm
Keyword frequency
exit page
Referrer
42. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Database
SEM/PPC (Search Engine Marketing / Pay per click)
Web analytics
Google AdWords
43. Commission structure where the affiliate earns a percentage of a sale.
Ranking
Hyperlink
Revenue share
page
44. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Server-side
Universal Resource Locator (URL)
Domain name
HTML5
45. A visitor completing a target action.
Clickthrough
Click-to-call
list
Conversion
46. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
inbound links / back links
URL rewriting
SMM (Social Media Marketing)
Dynamic keyword insertion
47. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
Online Reputation Management (ORM)
canonical version
Flash
Internet Portal (IP) address
48. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Hard bounce
Viral video
page rank
Ranking
49. The page a link links to
website
landing page
Anchor text
Tracking code
50. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Backlink
Navigation
Sender alias
SEM/PPC (Search Engine Marketing / Pay per click)