Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






2. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






3. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






4. An approach to web design that aims for lightweight code and standards compliant websites.






5. An email database a company generates itself without purchasing or renting names.






6. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






7. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






8. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






9. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






10. A prominent aspect of a product which is beneficial to users.






11. A character used to define a group of users to a website.






12. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






13. The number of times a keyword or key phrase appears on a website.






14. The code that is used to write most websites






15. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






16. The Affiliate or Publisher markets the products of the Merchant.






17. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






18. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






19. A click on a link that leads to another website.






20. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






21. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






22. How a web user moves through a website - and the elements that assist the user.






23. The actual text of a link (the highlighted text you can click to go to the linked page)






24. Success rate of your Ad; how many people "buy" or completed the transaction






25. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






26. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






27. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






28. How many different people visit a page/site






29. A protocol for sending messages from one server to another.






30. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






31. An online advertisement in the form of a graphic image that appears on a web page.






32. A visitor completing a target action.






33. A version of HTML for mobile devices and other limited hardware.






34. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






35. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






36. The positive outcome for a user that a feature provides.






37. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






38. When businesses sell products/services to other businesses and not to consumers.






39. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






40. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






41. Leftover Ad space that hasn't been sold






42. The list of links often found running down one side of a blog






43. Unpaid traffic that Google etc send - based on your quality content






44. When businesses sell products/services to consumers.






45. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






46. The failed delivery of email communication due to an undeviating reason like a non-existent address.






47. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






48. The page a link links to






49. Marketing through social platforms like Facebook or Twitter etc.






50. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.







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