Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The definitive version. In SEO - it refers to a definitive URL.






2. A prominent aspect of a product which is beneficial to users.






3. Used to describe the relative position of a web page in the SERPs.






4. A metric that indicates whether a website is achieving its goals.






5. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






6. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






7. Links from one page on our site to another






8. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






9. The percent of emails determined as opened out of the total number of emails sent.






10. All the content that can be seen on a screen without scrolling down.






11. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






12. The Affiliate or Publisher markets the products of the Merchant.






13. Newspapers - magazines - television and publishing houses are the realm of traditional media.






14. The many many long tail words we might want to rank for (e.g. bhojpuri books)






15. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






16. A web address which is unique to every page on the Internet.






17. A document giving essential information concerning the problem that needs solving.






18. Content websites that serve PPC adverts from the same provider - such as AdWords.






19. The number of individuals who forwarded a specific email on.






20. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






21. A rough value Google assigns to a page






22. To give permission for emails to be sent to you.






23. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






24. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






25. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






26. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






27. The number of times a keyword or key phrase appears on a website.






28. Type of internet marketing methods that is either illegal or frowned upon by search engines






29. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






30. Converts a domain name into an IP address.






31. The elements of a URL that are dynamically generated.






32. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






33. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






34. Unrequested window that opens on top of the currently viewed window.






35. This is what makes your offering different to your competitors'.






36. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






37. Buying traffic - Big sites with deep pockets dominate






38. Google's system where you can put Google ads on your own site and get paid for clicks






39. The actual text of a link (the highlighted text you can click to go to the linked page)






40. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






41. Build one if you want total control over its content and all activity






42. A character used to define a group of users to a website.






43. Unpaid traffic that Google etc send - based on your quality content






44. The visitors that visit a website.






45. A specific action or method that contributes to achieving a goal.






46. Transactions that take place before information is sent to the server.






47. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






48. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






49. Links from external sites to our sites - if they like your stuff they will link to you






50. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests