Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






2. The name that is chosen to appear in the sender or from field of an email.






3. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






4. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






5. Google's system where you can put Google ads on your own site and get paid for clicks






6. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






7. How most sites price ads






8. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






9. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






10. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






11. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






12. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






13. A document giving essential information concerning the problem that needs solving.






14. The positive outcome for a user that a feature provides.






15. The failed delivery of email communication due to an undeviating reason like a non-existent address.






16. Used to describe the relative position of a web page in the SERPs.






17. The percent of emails determined as opened out of the total number of emails sent.






18. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






19. An online advertisement in the form of a graphic image that appears on a web page.






20. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






21. Content websites that serve PPC adverts from the same provider - such as AdWords.






22. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






23. Items which appear on every page of a website.






24. The code that is used to write most websites






25. The listings on a SERP that are paid for.






26. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






27. The definitive version. In SEO - it refers to a definitive URL.






28. A click on a link that leads to another website.






29. The list of links often found running down one side of a blog






30. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






31. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






32. The page a link links to






33. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






34. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






35. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






36. Commission structure where the affiliate earns a percentage of a sale.






37. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






38. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






39. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






40. The number of times a keyword or key phrase appears on a website.






41. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






42. The many many long tail words we might want to rank for (e.g. bhojpuri books)






43. Buying traffic - Big sites with deep pockets dominate






44. How many different people visit a page/site






45. A visitor completing a target action.






46. Marketing through social platforms like Facebook or Twitter etc.






47. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






48. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






49. A specific action or method that contributes to achieving a goal.






50. The elements of a URL that are dynamically generated.