Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






2. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






3. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






4. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






5. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






6. The failed delivery of email communication due to an undeviating reason like a non-existent address.






7. Success rate of your Ad; how many people "buy" or completed the transaction






8. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






9. How most sites price ads






10. An approach to web design that aims for lightweight code and standards compliant websites.






11. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






12. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






13. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






14. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






15. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






16. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






17. Transactions that take place before information is sent to the server.






18. A rough value Google assigns to a page






19. Unpaid traffic that Google etc send - based on your quality content






20. A piece of code that tracks a user's interaction and movement through a website.






21. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






22. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






23. All the content that can be seen on a screen without scrolling down.






24. The degree to which a website is available to users with physical challenges or technical limitations.






25. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






26. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






27. A search engine's set of rules for ranking web pages.






28. The IP address is an exclusive number - which is used to represent every single computer in a network.






29. The definitive version. In SEO - it refers to a definitive URL.






30. Targeted advertising based on content of the web page - e.g. Adsense






31. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






32. A prominent aspect of a product which is beneficial to users.






33. Tailoring content for many individuals.






34. Buying traffic - Big sites with deep pockets dominate






35. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






36. Used to describe the relative position of a web page in the SERPs.






37. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






38. To give permission for emails to be sent to you.






39. How many different people visit a page/site






40. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






41. To get free search traffic - think: why will they link to you?






42. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






43. A function which allows the mobile user to click on a link to make a telephone call.






44. The code that is used to write most websites






45. The paid search results on a SERP.






46. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






47. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






48. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






49. The visitors that visit a website.






50. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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