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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Call to action (CTA)
Canonical
Tactic
Domain Name System(DNS)
2. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Internet Protocol (IP) Address
Internet Service Provider (ISP)
click through rate
link building
3. Marketing through social platforms like Facebook or Twitter etc.
inbound links / back links
exit page
HyperText Markup Language (HTML)
SMM (Social Media Marketing)
4. A web address which is unique to every page on the Internet.
Universal Resource Locator (URL)
remnant ad
inbound links / back links
hashtag
5. How Adsense and its type of ads work - advertiser pays for every click
CPC (Cost per click)
Anchor text
Cost per Lead (CPL)
Referrer
6. The IP address is an exclusive number - which is used to represent every single computer in a network.
Backlink
Clickthrough
Customer Relationship Management (CRM)
Internet Protocol (IP) Address
7. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Content network
Action
Internet Protocol (IP) Address
Hard bounce
8. A function which allows the mobile user to click on a link to make a telephone call.
Algorithm
canonical version
Click-to-call
long tail key words / search words
9. A rough value Google assigns to a page
Cookie
page rank
Affiliate or Publisher
website
10. Items which appear on every page of a website.
Call to action (CTA)
Common Page Elements
Animated GIF
Tracking code
11. Used to describe the relative position of a web page in the SERPs.
page views
Ranking
Mass customisation
link farm
12. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Animated GIF
Nofollow link
Unique selling point (USP)
Keyword rankings
13. The visible - clickable text in a link.
hashtag
Anchor text
Domain Name System(DNS)
Internet Service Provider (ISP)
14. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Flash
Call to action (CTA)
link bait
Paid search results
15. Converts a domain name into an IP address.
Database
HTML5
Tracking
Domain Name System(DNS)
16. An email database a company generates itself without purchasing or renting names.
CPC (Cost per click)
Database
House list
Keyword phrase
17. Last page visited
Cascading Style Sheets (CSS)
link bait
exit page
WebPR
18. A specific action or method that contributes to achieving a goal.
Tactic
redirects
Sender alias
Internet Service Provider (ISP)
19. How a web user moves through a website - and the elements that assist the user.
anchor text
website
permalink
Navigation
20. Buying traffic - Big sites with deep pockets dominate
Open rate
Tracking code
Information architecture
SEM/PPC (Search Engine Marketing / Pay per click)
21. A protocol for sending messages from one server to another.
CPC (Cost per click)
Simple Mail Transfer Protocol (SMTP)
Keyword phrase
Keyword rankings
22. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
blog roll
Conversion
Database
Soft bounce
23. Transactions that take place before information is sent to the server.
Key performance indicator (KPI)
Tracking code
crawler/spider/robot/bot
Client-side
24. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Dynamic keyword insertion
Feature
Advert
list
25. This is what makes your offering different to your competitors'.
Unique selling point (USP)
Clickthrough
Domain Name System(DNS)
crawler/spider/robot/bot
26. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Simple Mail Transfer Protocol (SMTP)
Domain name
Algorithm
Traffic
27. To give permission for emails to be sent to you.
Strategy
conversion rate
Opt-in
permalink
28. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
organic / natural traffic
Active verb
pinnacle key words / search words
Dynamic parameter
29. The percent of emails determined as opened out of the total number of emails sent.
Open rate
App
black hat
Affiliate or Publisher
30. The failed delivery of email communication due to an undeviating reason like a non-existent address.
reciprocal linking
hits
Hard bounce
Cost per Lead (CPL)
31. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
Above the fold
SEM/PPC (Search Engine Marketing / Pay per click)
anchor text
redirects
32. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
time on site
adwords
crawler/spider/robot/bot
blog roll
33. The layout and structure of a website - which should be according to information hierarchy and categories.
Keyword frequency
remnant ad
reciprocal linking
Information architecture
34. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Persona
Customer Relationship Management (CRM)
Traffic
canonical version
35. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
nofollow
exit page
page views
Sponsored links
36. To get free search traffic - think: why will they link to you?
Brief
SEO (Search Engine Optimization)
Robot.txt
viral
37. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
HyperText Markup Language (HTML)
Cost per Lead (CPL)
Online Reputation Management (ORM)
Breadcrumbs
38. Links from one page on our site to another
internal links
contextual advertising
Canonical
canonical version
39. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
twitterati
Benefit
black hat
Google AdWords
40. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Alt tag
Animated GIF
Backlink
Tracking code
41. A visitor completing a target action.
Strategy
Keyword phrase
title
Conversion
42. Links from external sites to our sites - if they like your stuff they will link to you
Navigation
Tracking
inbound links / back links
crawler/spider/robot/bot
43. The actual text of a link (the highlighted text you can click to go to the linked page)
Heading tags
Banner
anchor text
nofollow
44. Success rate of your Ad; how many people "buy" or completed the transaction
conversion rate
Web analytics
Flash
Keyword phrase
45. Transactions that take place on the server.
Universal Resource Locator (URL)
Server-side
Alt tag
canonical version
46. The list of links often found running down one side of a blog
Robot.txt
blog roll
Domain name
canonical version
47. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
co-op ad
House list
Double opt-in
link equity / link juice
48. A search engine's set of rules for ranking web pages.
Banner
link equity / link juice
twitterati
Algorithm
49. The number of times a keyword or key phrase appears on a website.
Robot.txt
Keyword frequency
link bait
Clickthrough
50. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Internet Portal (IP) address
click through rate
Active verb
Session
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