Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






2. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






3. When businesses sell products/services to consumers.






4. A metric that indicates whether a website is achieving its goals.






5. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






6. Unrequested window that opens on top of the currently viewed window.






7. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






8. Last page visited






9. Used to describe the relative position of a web page in the SERPs.






10. A document giving essential information concerning the problem that needs solving.






11. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






12. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






13. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






14. How Adsense and its type of ads work - advertiser pays for every click






15. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






16. How many different people visit a page/site






17. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






18. Leftover Ad space that hasn't been sold






19. The number of individuals who forwarded a specific email on.






20. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






21. Commission structure where the affiliate earns a percentage of a sale.






22. The layout and structure of a website - which should be according to information hierarchy and categories.






23. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






24. The IP address is an exclusive number - which is used to represent every single computer in a network.






25. The percent of emails determined as opened out of the total number of emails sent.






26. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






27. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






28. The failed delivery of email communication due to an undeviating reason like a non-existent address.






29. Newspapers - magazines - television and publishing houses are the realm of traditional media.






30. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






31. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






32. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






33. All the content that can be seen on a screen without scrolling down.






34. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






35. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






36. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






37. An email database a company generates itself without purchasing or renting names.






38. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






39. An online advertisement in the form of a graphic image that appears on a web page.






40. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






41. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






42. Converts a domain name into an IP address.






43. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






44. A search engine's set of rules for ranking web pages.






45. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






46. The number of times a keyword or key phrase appears on a website.






47. Build one if you want total control over its content and all activity






48. Used on Twitter to help others follow certain conversations. Users tag their comments.






49. The page a link links to






50. To give permission for emails to be sent to you.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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