Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Targeted advertising based on content of the web page - e.g. Adsense






2. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






3. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






4. Transactions that take place before information is sent to the server.






5. Tailoring content for many individuals.






6. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






7. A function which allows the mobile user to click on a link to make a telephone call.






8. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






9. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






10. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






11. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






12. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






13. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






14. A protocol for sending messages from one server to another.






15. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






16. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






17. A metric that indicates whether a website is achieving its goals.






18. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






19. A search engine's set of rules for ranking web pages.






20. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






21. Build one if you want total control over its content and all activity






22. Links from external sites to our sites - if they like your stuff they will link to you






23. Success rate of your Ad; how many people "buy" or completed the transaction






24. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






25. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






26. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






27. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






28. Buying traffic - Big sites with deep pockets dominate






29. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






30. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






31. How many different people visit a page/site






32. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






33. Commission structure where the affiliate earns a percentage of a sale.






34. The many many long tail words we might want to rank for (e.g. bhojpuri books)






35. A document giving essential information concerning the problem that needs solving.






36. The list of links often found running down one side of a blog






37. The number of times a keyword or key phrase appears on a website.






38. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






39. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






40. A piece of code that tracks a user's interaction and movement through a website.






41. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






42. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






43. To give permission for emails to be sent to you.






44. How most sites price ads






45. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






46. This is what makes your offering different to your competitors'.






47. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






48. The visitors that visit a website.






49. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






50. When businesses sell products/services to other businesses and not to consumers.