Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






2. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






3. Newspapers - magazines - television and publishing houses are the realm of traditional media.






4. A version of HTML for mobile devices and other limited hardware.






5. A specific action or method that contributes to achieving a goal.






6. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






7. How a web user moves through a website - and the elements that assist the user.






8. A prominent aspect of a product which is beneficial to users.






9. A document giving essential information concerning the problem that needs solving.






10. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






11. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






12. Another name for headline - a great headline is the first thing that attracts users






13. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






14. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






15. Targeted advertising based on content of the web page - e.g. Adsense






16. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






17. To give permission for emails to be sent to you.






18. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






19. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






20. More than one keyword can be referred to as a keyword phrase.






21. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






22. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






23. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






24. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






25. The many many long tail words we might want to rank for (e.g. bhojpuri books)






26. A software tool that collects data on website users based on metrics to measure its performance.






27. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






28. A piece of code that tracks a user's interaction and movement through a website.






29. The definitive version. In SEO - it refers to a definitive URL.






30. Unpaid traffic that Google etc send - based on your quality content






31. Transactions that take place on the server.






32. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






33. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






34. Marketing through social platforms like Facebook or Twitter etc.






35. Last page visited






36. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






37. The layout and structure of a website - which should be according to information hierarchy and categories.






38. All the content that can be seen on a screen without scrolling down.






39. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






40. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






41. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






42. Links from one page on our site to another






43. Used to describe the relative position of a web page in the SERPs.






44. How Adsense and its type of ads work - advertiser pays for every click






45. Buying traffic - Big sites with deep pockets dominate






46. Tailoring content for many individuals.






47. A character used to define a group of users to a website.






48. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






49. Used on Twitter to help others follow certain conversations. Users tag their comments.






50. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders