Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Another name for headline - a great headline is the first thing that attracts users






2. Transactions that take place on the server.






3. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






4. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






5. The visitors that visit a website.






6. The visible - clickable text in a link.






7. Tailoring content for many individuals.






8. A protocol for sending messages from one server to another.






9. The actual text of a link (the highlighted text you can click to go to the linked page)






10. To get free search traffic - think: why will they link to you?






11. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






12. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






13. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






14. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






15. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






16. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






17. A click on a link that leads to another website.






18. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






19. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






20. Commission structure where the affiliate earns a percentage of a sale.






21. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






22. The percent of emails determined as opened out of the total number of emails sent.






23. Targeted advertising based on content of the web page - e.g. Adsense






24. A character used to define a group of users to a website.






25. The list of links often found running down one side of a blog






26. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






27. The paid search results on a SERP.






28. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






29. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






30. Used to describe the relative position of a web page in the SERPs.






31. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






32. To give permission for emails to be sent to you.






33. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






34. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






35. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






36. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






37. The number of times a keyword or key phrase appears on a website.






38. When businesses sell products/services to consumers.






39. # of times a whole page is served (or loaded)






40. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






41. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






42. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






43. The Affiliate or Publisher markets the products of the Merchant.






44. Success rate of your Ad; how many people "buy" or completed the transaction






45. Items which appear on every page of a website.






46. The positive outcome for a user that a feature provides.






47. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






48. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






49. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






50. A metric that indicates whether a website is achieving its goals.