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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Cascading Style Sheets (CSS)
page rank
Google AdWords
Keyword rankings
2. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Dynamic keyword insertion
conversion rate
Internet Service Provider (ISP)
Keyword rankings
3. Unpaid traffic that Google etc send - based on your quality content
hits
Popup
organic / natural traffic
adsense
4. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Cost per Lead (CPL)
news sharing
link equity / link juice
Clickthrough
5. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
long tail key words / search words
viral
CPM (Cost per thousand impressions)
Simple Mail Transfer Protocol (SMTP)
6. # of files a site served (or loaded)
Heading tags
link building
title
hits
7. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
App
Organic search results
redirects
internal links
8. A piece of code that tracks a user's interaction and movement through a website.
Viral video
Ranking
Heading tags
Tracking code
9. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
URL rewriting
bounce rate
Internet Portal (IP) address
page
10. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
URL rewriting
Anchor text
pinnacle key words / search words
Session
11. The percent of emails determined as opened out of the total number of emails sent.
Open rate
Common Page Elements
SEM/PPC (Search Engine Marketing / Pay per click)
Banner
12. A prominent aspect of a product which is beneficial to users.
Organic search results
HTML5
time on site
Feature
13. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
page
Action
conversion rate
list
14. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
remnant ad
Universal Resource Locator (URL)
page rank
Call to action (CTA)
15. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Tracking code
Animated GIF
Ranking
link farm
16. How most sites price ads
long tail key words / search words
Search engine results page (SERP)
Sender alias
CPM (Cost per thousand impressions)
17. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Nofollow link
Tactic
inbound links / back links
Spider
18. A version of HTML for mobile devices and other limited hardware.
Traditional media
Keyword frequency
Dynamic keyword insertion
Compact HyperText Markup Language (CHTML)
19. Type of internet marketing methods that is either illegal or frowned upon by search engines
bounce rate
link equity / link juice
website
black hat
20. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
Internet Service Provider (ISP)
unique domains
Usability
landing page
21. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Commission
Dynamic parameter
Conversion
Nofollow link
22. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
reciprocal linking
Algorithm
Compact HyperText Markup Language (CHTML)
Simple Mail Transfer Protocol (SMTP)
23. An email database a company generates itself without purchasing or renting names.
Double opt-in
House list
title
Tactic
24. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Algorithm
Tactic
WebPR
Benefit
25. Content websites that serve PPC adverts from the same provider - such as AdWords.
Content network
Heading tags
Dynamic parameter
click through rate
26. The visible - clickable text in a link.
Anchor text
Opt-in
Call to action (CTA)
Active verb
27. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Active verb
Database
hits
Tracking
28. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
Web analytics
bounce rate
Flash
Soft bounce
29. The activity of getting inbound links to your site - creating good content and making online friends is a start
unique visitors
Server-side
conversion rate
link building
30. The actual text of a link (the highlighted text you can click to go to the linked page)
link bait
canonical version
anchor text
Referrer
31. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Keyword frequency
Robot.txt
Advert
Keyword rankings
32. A software tool that collects data on website users based on metrics to measure its performance.
list
HyperText Markup Language (HTML)
website
Web analytics
33. When businesses sell products/services to consumers.
HyperText Markup Language (HTML)
landing page
hits
Business to Consumers (B2C)
34. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
adwords
bounce rate
Cookie
list
35. The number of individuals who forwarded a specific email on.
click through rate
adsense
Unique forwarders
Meta data
36. Transactions that take place before information is sent to the server.
Google AdWords
Client-side
Alt tag
inbound links / back links
37. The degree to which a website is available to users with physical challenges or technical limitations.
Accessibility
WebPR
landing page
App
38. The elements of a URL that are dynamically generated.
Internet Service Provider (ISP)
Dynamic parameter
Information architecture
list
39. An online advertisement in the form of a graphic image that appears on a web page.
Internet Service Provider (ISP)
Clickthrough
Banner
Conversion
40. The many many long tail words we might want to rank for (e.g. bhojpuri books)
adwords
long tail key words / search words
Traffic
Usability
41. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Hyperlink
Unique forwarders
Navigation
Soft bounce
42. Used on Twitter to help others follow certain conversations. Users tag their comments.
Opt-in
Google AdWords
hashtag
Session
43. A click on a link that leads to another website.
White list
Canonical
Clickthrough
WebPR
44. How many different people visit a page/site
White list
Unique selling point (USP)
Sponsored links
unique visitors
45. The name that is chosen to appear in the sender or from field of an email.
WebPR
keywords
Cascading Style Sheets (CSS)
Sender alias
46. Links from one page on our site to another
internal links
nofollow
URL rewriting
Traditional media
47. When businesses sell products/services to other businesses and not to consumers.
Referrer
Commission
page views
Business to Business (B2B)
48. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Internet Portal (IP) address
remnant ad
Backlink
Opt-out
49. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Sender alias
Paid search results
3G
Keyword phrase
50. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
Open rate
click through rate
Usability
co-op ad
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