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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
keywords
adwords
canonical version
hits
2. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Customer Relationship Management (CRM)
URL rewriting
unique visitors
time on site
3. When businesses sell products/services to other businesses and not to consumers.
Usability
Cost per Lead (CPL)
Business to Business (B2B)
Benefit
4. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Tracking
Online Reputation Management (ORM)
Viral video
Alt text
5. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Nofollow link
Revenue share
Tracking code
Web analytics
6. The page a link links to
Call to action (CTA)
keywords
landing page
CPC (Cost per click)
7. A version of HTML for mobile devices and other limited hardware.
Compact HyperText Markup Language (CHTML)
reciprocal linking
HyperText Markup Language (HTML)
Banner
8. A metric that indicates whether a website is achieving its goals.
time on site
Internet Service Provider (ISP)
SEM/PPC (Search Engine Marketing / Pay per click)
Key performance indicator (KPI)
9. Used to describe the relative position of a web page in the SERPs.
Robot.txt
Ranking
crawler/spider/robot/bot
Persona
10. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Home page
news sharing
Active verb
black hat
11. Converts a domain name into an IP address.
Cascading Style Sheets (CSS)
Referrer
internal links
Domain Name System(DNS)
12. Marketing through social platforms like Facebook or Twitter etc.
SMM (Social Media Marketing)
Internet Service Provider (ISP)
Popup
Hyperlink
13. Links from one page on our site to another
internal links
affiliate
redirects
Simple Mail Transfer Protocol (SMTP)
14. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Spider
Google AdWords
Dynamic keyword insertion
Backlink
15. An online advertisement in the form of a graphic image that appears on a web page.
blog roll
affiliate
Banner
exit page
16. An approach to web design that aims for lightweight code and standards compliant websites.
Ranking
Cascading Style Sheets (CSS)
link farm
Paid search results
17. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
WebPR
Internet Portal (IP) address
Keyword rankings
affiliate
18. Commission structure where the affiliate earns a percentage of a sale.
Revenue share
Tracking
viral
co-op ad
19. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
Keyword rankings
twitterati
SEO (Search Engine Optimization)
Meta data
20. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Server-side
SMM (Social Media Marketing)
Traditional media
Unique selling point (USP)
21. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
list
Hyperlink
page rank
Unique selling point (USP)
22. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
Conversion
unique domains
twitterati
page
23. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
internal links
time on site
Client-side
Viral video
24. A piece of code that tracks a user's interaction and movement through a website.
Commission
Anchor text
landing page
Tracking code
25. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
canonical version
Robot.txt
viral
Conversion
26. A visitor completing a target action.
canonical version
Conversion
App
Traditional media
27. The layout and structure of a website - which should be according to information hierarchy and categories.
Information architecture
Revenue share
canonical version
Home page
28. What you see when you perform a search on a search engine.
Backlink
Search engine results page (SERP)
keywords
Sender alias
29. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
Spider
news sharing
CPC (Cost per click)
reciprocal linking
30. This is what makes your offering different to your competitors'.
Advert
Ranking
Unique selling point (USP)
Open rate
31. All the content that can be seen on a screen without scrolling down.
time on site
Above the fold
Clickthrough
Simple Mail Transfer Protocol (SMTP)
32. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Universal Resource Locator (URL)
Unique selling point (USP)
monetization
Strategy
33. Build one if you want total control over its content and all activity
Dynamic parameter
website
Keyword phrase
3G
34. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
Spider
Business to Business (B2B)
affiliate
twitterati
35. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Unique forwarders
Animated GIF
Usability
Opt-out
36. # of times a whole page is served (or loaded)
page views
Tracking code
Ranking
Paid search results
37. A protocol for sending messages from one server to another.
adwords
Referrer
Simple Mail Transfer Protocol (SMTP)
hits
38. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Internet Portal (IP) address
Call to action (CTA)
page rank
Algorithm
39. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
App
Google AdWords
Key performance indicator (KPI)
Sponsored links
40. Buying traffic - Big sites with deep pockets dominate
Domain name
Alt tag
Robot.txt
SEM/PPC (Search Engine Marketing / Pay per click)
41. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
reciprocal linking
Internet Service Provider (ISP)
Action
3G
42. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
click through rate
Customer Relationship Management (CRM)
Spider
Click-to-call
43. Leftover Ad space that hasn't been sold
Heading tags
remnant ad
SMM (Social Media Marketing)
Backlink
44. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
link equity / link juice
Banner
App
link farm
45. Tailoring content for many individuals.
Navigation
Mass customisation
Common Page Elements
Nofollow link
46. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
crawler/spider/robot/bot
Ranking
Click-to-call
Above the fold
47. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Tracking code
Business to Consumers (B2C)
Algorithm
Organic search results
48. To give permission for emails to be sent to you.
3G
White list
Opt-in
Click-to-call
49. Transactions that take place before information is sent to the server.
Tactic
Domain name
Client-side
Nofollow link
50. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
unique visitors
Cost per Lead (CPL)
App
news sharing
Can you answer 50 questions in 15 minutes?
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