Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






2. Build one if you want total control over its content and all activity






3. To give permission for emails to be sent to you.






4. Buying traffic - Big sites with deep pockets dominate






5. The many many long tail words we might want to rank for (e.g. bhojpuri books)






6. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






7. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






8. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






9. A prominent aspect of a product which is beneficial to users.






10. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






11. A function which allows the mobile user to click on a link to make a telephone call.






12. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






13. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






14. More than one keyword can be referred to as a keyword phrase.






15. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






16. This is what makes your offering different to your competitors'.






17. Google's system where you can put Google ads on your own site and get paid for clicks






18. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






19. Success rate of your Ad; how many people "buy" or completed the transaction






20. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






21. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






22. All the content that can be seen on a screen without scrolling down.






23. The paid search results on a SERP.






24. The visible - clickable text in a link.






25. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






26. Newspapers - magazines - television and publishing houses are the realm of traditional media.






27. How a web user moves through a website - and the elements that assist the user.






28. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






29. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






30. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






31. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






32. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






33. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






34. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






35. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






36. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






37. A visitor completing a target action.






38. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






39. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






40. Last page visited






41. A metric that indicates whether a website is achieving its goals.






42. The number of individuals who forwarded a specific email on.






43. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






44. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






45. A version of HTML for mobile devices and other limited hardware.






46. # of files a site served (or loaded)






47. The listings on a SERP that are paid for.






48. The percent of emails determined as opened out of the total number of emails sent.






49. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






50. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times







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Can you answer 50 questions in 15 minutes?


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