Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The definitive version. In SEO - it refers to a definitive URL.






2. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






3. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






4. The list of links often found running down one side of a blog






5. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






6. A function which allows the mobile user to click on a link to make a telephone call.






7. Commission structure where the affiliate earns a percentage of a sale.






8. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






9. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






10. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






11. Links from one page on our site to another






12. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






13. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






14. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






15. The failed delivery of email communication due to an undeviating reason like a non-existent address.






16. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






17. Type of internet marketing methods that is either illegal or frowned upon by search engines






18. A version of HTML for mobile devices and other limited hardware.






19. Buying traffic - Big sites with deep pockets dominate






20. A metric that indicates whether a website is achieving its goals.






21. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






22. To give permission for emails to be sent to you.






23. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






24. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






25. Transactions that take place before information is sent to the server.






26. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






27. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






28. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






29. The degree to which a website is available to users with physical challenges or technical limitations.






30. Items which appear on every page of a website.






31. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






32. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






33. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






34. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






35. A prominent aspect of a product which is beneficial to users.






36. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






37. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






38. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






39. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






40. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






41. The actual text of a link (the highlighted text you can click to go to the linked page)






42. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






43. More than one keyword can be referred to as a keyword phrase.






44. Tailoring content for many individuals.






45. The number of times a keyword or key phrase appears on a website.






46. # of files a site served (or loaded)






47. The visible - clickable text in a link.






48. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






49. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






50. Targeted advertising based on content of the web page - e.g. Adsense