Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. More than one keyword can be referred to as a keyword phrase.






2. Newspapers - magazines - television and publishing houses are the realm of traditional media.






3. How Adsense and its type of ads work - advertiser pays for every click






4. The many many long tail words we might want to rank for (e.g. bhojpuri books)






5. # of files a site served (or loaded)






6. Last page visited






7. Links from one page on our site to another






8. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






9. A click on a link that leads to another website.






10. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






11. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






12. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






13. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






14. Links from external sites to our sites - if they like your stuff they will link to you






15. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






16. A software tool that collects data on website users based on metrics to measure its performance.






17. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






18. The visitors that visit a website.






19. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






20. When businesses sell products/services to consumers.






21. Targeted advertising based on content of the web page - e.g. Adsense






22. Used to describe the relative position of a web page in the SERPs.






23. When businesses sell products/services to other businesses and not to consumers.






24. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






25. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






26. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






27. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






28. Transactions that take place before information is sent to the server.






29. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






30. An email database a company generates itself without purchasing or renting names.






31. Words or phrases that describe content and used when searching for something using a search engine.






32. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






33. The positive outcome for a user that a feature provides.






34. Content websites that serve PPC adverts from the same provider - such as AdWords.






35. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






36. The number of times a keyword or key phrase appears on a website.






37. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






38. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






39. This is what makes your offering different to your competitors'.






40. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






41. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






42. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






43. Commission structure where the affiliate earns a percentage of a sale.






44. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






45. A visitor completing a target action.






46. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






47. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






48. The failed delivery of email communication due to an undeviating reason like a non-existent address.






49. The page a link links to






50. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!