Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How a web user moves through a website - and the elements that assist the user.






2. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






3. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






4. The IP address is an exclusive number - which is used to represent every single computer in a network.






5. The visible - clickable text in a link.






6. The layout and structure of a website - which should be according to information hierarchy and categories.






7. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






8. Used on Twitter to help others follow certain conversations. Users tag their comments.






9. The positive outcome for a user that a feature provides.






10. The number of times a keyword or key phrase appears on a website.






11. A protocol for sending messages from one server to another.






12. A visitor completing a target action.






13. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






14. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






15. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






16. Buying traffic - Big sites with deep pockets dominate






17. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






18. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






19. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






20. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






21. Links from one page on our site to another






22. Unpaid traffic that Google etc send - based on your quality content






23. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






24. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






25. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






26. Used to describe the relative position of a web page in the SERPs.






27. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






28. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






29. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






30. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






31. Words or phrases that describe content and used when searching for something using a search engine.






32. The listings on a SERP that are paid for.






33. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






34. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






35. The many many long tail words we might want to rank for (e.g. bhojpuri books)






36. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






37. When businesses sell products/services to consumers.






38. Links from external sites to our sites - if they like your stuff they will link to you






39. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






40. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






41. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






42. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






43. The failed delivery of email communication due to an undeviating reason like a non-existent address.






44. A metric that indicates whether a website is achieving its goals.






45. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






46. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






47. A web address which is unique to every page on the Internet.






48. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






49. The list of links often found running down one side of a blog






50. An online advertisement in the form of a graphic image that appears on a web page.