Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A search engine's set of rules for ranking web pages.






2. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






3. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






4. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






5. An approach to web design that aims for lightweight code and standards compliant websites.






6. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






7. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






8. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






9. A piece of code that tracks a user's interaction and movement through a website.






10. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






11. Unpaid traffic that Google etc send - based on your quality content






12. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






13. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






14. Links from external sites to our sites - if they like your stuff they will link to you






15. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






16. Commission structure where the affiliate earns a percentage of a sale.






17. The listings on a SERP that are paid for.






18. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






19. A version of HTML for mobile devices and other limited hardware.






20. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






21. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






22. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






23. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






24. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






25. Transactions that take place on the server.






26. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






27. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






28. Another name for headline - a great headline is the first thing that attracts users






29. The number of individuals who forwarded a specific email on.






30. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






31. How many different people visit a page/site






32. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






33. A rough value Google assigns to a page






34. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






35. A prominent aspect of a product which is beneficial to users.






36. Unrequested window that opens on top of the currently viewed window.






37. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






38. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






39. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






40. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






41. When businesses sell products/services to consumers.






42. A specific action or method that contributes to achieving a goal.






43. Google's system where you can put Google ads on your own site and get paid for clicks






44. Type of internet marketing methods that is either illegal or frowned upon by search engines






45. Transactions that take place before information is sent to the server.






46. All the content that can be seen on a screen without scrolling down.






47. This is what makes your offering different to your competitors'.






48. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






49. A protocol for sending messages from one server to another.






50. The IP address is an exclusive number - which is used to represent every single computer in a network.