Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






2. A protocol for sending messages from one server to another.






3. The IP address is an exclusive number - which is used to represent every single computer in a network.






4. Content websites that serve PPC adverts from the same provider - such as AdWords.






5. An email database a company generates itself without purchasing or renting names.






6. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






7. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






8. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






9. This is what makes your offering different to your competitors'.






10. The page a link links to






11. A visitor completing a target action.






12. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






13. Unpaid traffic that Google etc send - based on your quality content






14. A software tool that collects data on website users based on metrics to measure its performance.






15. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






16. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






17. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






18. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






19. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






20. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






21. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






22. The layout and structure of a website - which should be according to information hierarchy and categories.






23. Used on Twitter to help others follow certain conversations. Users tag their comments.






24. Success rate of your Ad; how many people "buy" or completed the transaction






25. The listings on a SERP that are paid for.






26. To get free search traffic - think: why will they link to you?






27. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






28. Commission structure where the affiliate earns a percentage of a sale.






29. Last page visited






30. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






31. The visible - clickable text in a link.






32. A prominent aspect of a product which is beneficial to users.






33. When businesses sell products/services to other businesses and not to consumers.






34. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






35. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






36. A character used to define a group of users to a website.






37. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






38. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






39. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






40. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






41. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






42. The percent of emails determined as opened out of the total number of emails sent.






43. # of files a site served (or loaded)






44. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






45. To give permission for emails to be sent to you.






46. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






47. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






48. A search engine's set of rules for ranking web pages.






49. A metric that indicates whether a website is achieving its goals.






50. The visitors that visit a website.