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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A version of HTML for mobile devices and other limited hardware.
twitterati
Server-side
Compact HyperText Markup Language (CHTML)
website
2. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Content network
Accessibility
Spider
Usability
3. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
anchor text
twitterati
Internet Service Provider (ISP)
Heading tags
4. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Animated GIF
affiliate
WebPR
Keyword rankings
5. Converts a domain name into an IP address.
SEO (Search Engine Optimization)
Robot.txt
black hat
Domain Name System(DNS)
6. The visible - clickable text in a link.
monetization
blog roll
Anchor text
Viral video
7. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
list
Alt text
Mass customisation
page rank
8. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
landing page
viral
Feature
Call to action (CTA)
9. Last page visited
exit page
link bait
Spider
adwords
10. A piece of code that tracks a user's interaction and movement through a website.
Unique forwarders
Tracking code
Content network
CPM (Cost per thousand impressions)
11. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
inbound links / back links
Usability
Meta data
Tactic
12. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
internal links
WebPR
Information architecture
Traditional media
13. Used to describe the relative position of a web page in the SERPs.
Alt tag
Organic search results
Home page
Ranking
14. The paid search results on a SERP.
Active verb
Sponsored links
Unique forwarders
black hat
15. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Internet Portal (IP) address
Cascading Style Sheets (CSS)
Algorithm
time on site
16. The positive outcome for a user that a feature provides.
Google AdWords
Benefit
Alt text
Persona
17. The visitors that visit a website.
CPC (Cost per click)
WebPR
Database
Traffic
18. An online advertisement in the form of a graphic image that appears on a web page.
link farm
black hat
Banner
Nofollow link
19. Commission structure where the affiliate earns a percentage of a sale.
Revenue share
Home page
Dynamic parameter
Above the fold
20. The listings on a SERP that are paid for.
Paid search results
remnant ad
pinnacle key words / search words
Meta data
21. Unpaid traffic that Google etc send - based on your quality content
time on site
link farm
organic / natural traffic
hashtag
22. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Breadcrumbs
Information architecture
SEO (Search Engine Optimization)
Backlink
23. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
page views
Keyword frequency
Database
Sponsored links
24. A metric that indicates whether a website is achieving its goals.
Customer Relationship Management (CRM)
House list
Key performance indicator (KPI)
Domain Name System(DNS)
25. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
reciprocal linking
Advert
Flash
blog roll
26. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Viral video
news sharing
Ranking
HTML5
27. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Persona
Information architecture
unique visitors
adwords
28. To give permission for emails to be sent to you.
Unique selling point (USP)
Spider
affiliate
Opt-in
29. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
Keyword phrase
bounce rate
long tail key words / search words
Content network
30. A function which allows the mobile user to click on a link to make a telephone call.
Click-to-call
Internet Protocol (IP) Address
Sender alias
Unique selling point (USP)
31. The percent of emails determined as opened out of the total number of emails sent.
reciprocal linking
Open rate
App
link farm
32. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
canonical version
Session
Navigation
Anchor text
33. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Commission
Persona
Customer Relationship Management (CRM)
App
34. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
link equity / link juice
Active verb
Meta data
Compact HyperText Markup Language (CHTML)
35. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
click through rate
twitterati
website
remnant ad
36. To get free search traffic - think: why will they link to you?
SEO (Search Engine Optimization)
Benefit
Server-side
Click-to-call
37. The degree to which a website is available to users with physical challenges or technical limitations.
Accessibility
Information architecture
canonical version
Clickthrough
38. An email database a company generates itself without purchasing or renting names.
time on site
Keyword phrase
House list
blog roll
39. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Dynamic keyword insertion
Opt-out
reciprocal linking
Unique selling point (USP)
40. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Google AdWords
Traffic
blog roll
Banner
41. All the content that can be seen on a screen without scrolling down.
Above the fold
adsense
Meta data
Dynamic parameter
42. # of files a site served (or loaded)
hits
White list
Strategy
Client-side
43. The many many long tail words we might want to rank for (e.g. bhojpuri books)
long tail key words / search words
affiliate
Alt tag
Animated GIF
44. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Common Page Elements
Advert
title
Cost per Lead (CPL)
45. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Above the fold
website
CPC (Cost per click)
App
46. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
Brief
Cookie
App
Alt text
47. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Affiliate or Publisher
Call to action (CTA)
Cookie
Flash
48. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
nofollow
website
Simple Mail Transfer Protocol (SMTP)
twitterati
49. How a web user moves through a website - and the elements that assist the user.
Unique selling point (USP)
Navigation
blog roll
Double opt-in
50. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
click through rate
list
news sharing
anchor text