Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A web address which is unique to every page on the Internet.






2. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






3. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






4. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






5. A software tool that collects data on website users based on metrics to measure its performance.






6. Used to describe the relative position of a web page in the SERPs.






7. A function which allows the mobile user to click on a link to make a telephone call.






8. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






9. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






10. Links from one page on our site to another






11. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






12. A protocol for sending messages from one server to another.






13. The Affiliate or Publisher markets the products of the Merchant.






14. The number of times a keyword or key phrase appears on a website.






15. The many many long tail words we might want to rank for (e.g. bhojpuri books)






16. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






17. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






18. The percent of emails determined as opened out of the total number of emails sent.






19. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






20. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






21. Unpaid traffic that Google etc send - based on your quality content






22. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






23. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






24. # of files a site served (or loaded)






25. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






26. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






27. Build one if you want total control over its content and all activity






28. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






29. Marketing through social platforms like Facebook or Twitter etc.






30. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






31. A version of HTML for mobile devices and other limited hardware.






32. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






33. When businesses sell products/services to consumers.






34. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






35. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






36. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






37. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






38. Buying traffic - Big sites with deep pockets dominate






39. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






40. All the content that can be seen on a screen without scrolling down.






41. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






42. The elements of a URL that are dynamically generated.






43. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






44. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






45. Transactions that take place before information is sent to the server.






46. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






47. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






48. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






49. A click on a link that leads to another website.






50. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.