Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Used to describe the relative position of a web page in the SERPs.






2. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






3. A software tool that collects data on website users based on metrics to measure its performance.






4. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






5. The failed delivery of email communication due to an undeviating reason like a non-existent address.






6. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






7. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






8. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






9. Another name for headline - a great headline is the first thing that attracts users






10. The definitive version. In SEO - it refers to a definitive URL.






11. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






12. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






13. This is what makes your offering different to your competitors'.






14. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






15. Marketing through social platforms like Facebook or Twitter etc.






16. The list of links often found running down one side of a blog






17. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






18. The positive outcome for a user that a feature provides.






19. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






20. Targeted advertising based on content of the web page - e.g. Adsense






21. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






22. A click on a link that leads to another website.






23. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






24. Content websites that serve PPC adverts from the same provider - such as AdWords.






25. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






26. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






27. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






28. The number of individuals who forwarded a specific email on.






29. A protocol for sending messages from one server to another.






30. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






31. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






32. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






33. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






34. Links from one page on our site to another






35. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






36. Used on Twitter to help others follow certain conversations. Users tag their comments.






37. The IP address is an exclusive number - which is used to represent every single computer in a network.






38. The number of times a keyword or key phrase appears on a website.






39. Type of internet marketing methods that is either illegal or frowned upon by search engines






40. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






41. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






42. The paid search results on a SERP.






43. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






44. The degree to which a website is available to users with physical challenges or technical limitations.






45. When businesses sell products/services to consumers.






46. How a web user moves through a website - and the elements that assist the user.






47. What you see when you perform a search on a search engine.






48. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






49. Links from external sites to our sites - if they like your stuff they will link to you






50. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.