Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






2. The visible - clickable text in a link.






3. Unrequested window that opens on top of the currently viewed window.






4. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






5. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






6. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






7. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






8. Type of internet marketing methods that is either illegal or frowned upon by search engines






9. Marketing through social platforms like Facebook or Twitter etc.






10. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






11. To give permission for emails to be sent to you.






12. How most sites price ads






13. Items which appear on every page of a website.






14. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






15. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






16. Newspapers - magazines - television and publishing houses are the realm of traditional media.






17. The actual text of a link (the highlighted text you can click to go to the linked page)






18. The paid search results on a SERP.






19. A search engine's set of rules for ranking web pages.






20. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






21. Another name for headline - a great headline is the first thing that attracts users






22. A visitor completing a target action.






23. A character used to define a group of users to a website.






24. The page a link links to






25. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






26. What you see when you perform a search on a search engine.






27. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






28. An approach to web design that aims for lightweight code and standards compliant websites.






29. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






30. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






31. How Adsense and its type of ads work - advertiser pays for every click






32. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






33. The code that is used to write most websites






34. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






35. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






36. Unpaid traffic that Google etc send - based on your quality content






37. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






38. Converts a domain name into an IP address.






39. How many different people visit a page/site






40. How a web user moves through a website - and the elements that assist the user.






41. Google's system where you can put Google ads on your own site and get paid for clicks






42. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






43. Tailoring content for many individuals.






44. A document giving essential information concerning the problem that needs solving.






45. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






46. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






47. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






48. When businesses sell products/services to consumers.






49. The failed delivery of email communication due to an undeviating reason like a non-existent address.






50. An email database a company generates itself without purchasing or renting names.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests