Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






2. A character used to define a group of users to a website.






3. Marketing through social platforms like Facebook or Twitter etc.






4. Commission structure where the affiliate earns a percentage of a sale.






5. Another name for headline - a great headline is the first thing that attracts users






6. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






7. Words or phrases that describe content and used when searching for something using a search engine.






8. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






9. Content websites that serve PPC adverts from the same provider - such as AdWords.






10. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






11. A click on a link that leads to another website.






12. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






13. Buying traffic - Big sites with deep pockets dominate






14. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






15. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






16. The positive outcome for a user that a feature provides.






17. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






18. To get free search traffic - think: why will they link to you?






19. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






20. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






21. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






22. All the content that can be seen on a screen without scrolling down.






23. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






24. Last page visited






25. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






26. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






27. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






28. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






29. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






30. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






31. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






32. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






33. This is what makes your offering different to your competitors'.






34. How a web user moves through a website - and the elements that assist the user.






35. The percent of emails determined as opened out of the total number of emails sent.






36. Build one if you want total control over its content and all activity






37. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






38. The layout and structure of a website - which should be according to information hierarchy and categories.






39. A metric that indicates whether a website is achieving its goals.






40. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






41. A prominent aspect of a product which is beneficial to users.






42. A specific action or method that contributes to achieving a goal.






43. An email database a company generates itself without purchasing or renting names.






44. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






45. The page a link links to






46. The Affiliate or Publisher markets the products of the Merchant.






47. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






48. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






49. Newspapers - magazines - television and publishing houses are the realm of traditional media.






50. The paid search results on a SERP.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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