Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






2. Used on Twitter to help others follow certain conversations. Users tag their comments.






3. A function which allows the mobile user to click on a link to make a telephone call.






4. The failed delivery of email communication due to an undeviating reason like a non-existent address.






5. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






6. # of files a site served (or loaded)






7. Commission structure where the affiliate earns a percentage of a sale.






8. Tailoring content for many individuals.






9. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






10. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






11. Links from one page on our site to another






12. Words or phrases that describe content and used when searching for something using a search engine.






13. A character used to define a group of users to a website.






14. Converts a domain name into an IP address.






15. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






16. Unpaid traffic that Google etc send - based on your quality content






17. The visible - clickable text in a link.






18. Type of internet marketing methods that is either illegal or frowned upon by search engines






19. Links from external sites to our sites - if they like your stuff they will link to you






20. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






21. The degree to which a website is available to users with physical challenges or technical limitations.






22. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






23. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






24. A specific action or method that contributes to achieving a goal.






25. To give permission for emails to be sent to you.






26. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






27. How Adsense and its type of ads work - advertiser pays for every click






28. A click on a link that leads to another website.






29. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






30. Targeted advertising based on content of the web page - e.g. Adsense






31. Transactions that take place on the server.






32. Newspapers - magazines - television and publishing houses are the realm of traditional media.






33. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






34. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






35. All the content that can be seen on a screen without scrolling down.






36. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






37. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






38. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






39. A protocol for sending messages from one server to another.






40. The paid search results on a SERP.






41. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






42. This is what makes your offering different to your competitors'.






43. A metric that indicates whether a website is achieving its goals.






44. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






45. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






46. A version of HTML for mobile devices and other limited hardware.






47. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






48. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






49. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






50. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.







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