Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






2. A prominent aspect of a product which is beneficial to users.






3. Transactions that take place before information is sent to the server.






4. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






5. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






6. The degree to which a website is available to users with physical challenges or technical limitations.






7. # of files a site served (or loaded)






8. When businesses sell products/services to consumers.






9. The definitive version. In SEO - it refers to a definitive URL.






10. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






11. The many many long tail words we might want to rank for (e.g. bhojpuri books)






12. A version of HTML for mobile devices and other limited hardware.






13. # of times a whole page is served (or loaded)






14. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






15. When businesses sell products/services to other businesses and not to consumers.






16. Content websites that serve PPC adverts from the same provider - such as AdWords.






17. Converts a domain name into an IP address.






18. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






19. To get free search traffic - think: why will they link to you?






20. The layout and structure of a website - which should be according to information hierarchy and categories.






21. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






22. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






23. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






24. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






25. Links from external sites to our sites - if they like your stuff they will link to you






26. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






27. Leftover Ad space that hasn't been sold






28. Buying traffic - Big sites with deep pockets dominate






29. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






30. Success rate of your Ad; how many people "buy" or completed the transaction






31. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






32. The number of individuals who forwarded a specific email on.






33. Google's system where you can put Google ads on your own site and get paid for clicks






34. Words or phrases that describe content and used when searching for something using a search engine.






35. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






36. How many different people visit a page/site






37. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






38. An approach to web design that aims for lightweight code and standards compliant websites.






39. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






40. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






41. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






42. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






43. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






44. The page a link links to






45. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






46. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






47. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






48. A piece of code that tracks a user's interaction and movement through a website.






49. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






50. Type of internet marketing methods that is either illegal or frowned upon by search engines