Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The definitive version. In SEO - it refers to a definitive URL.






2. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






3. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






4. Content websites that serve PPC adverts from the same provider - such as AdWords.






5. Items which appear on every page of a website.






6. The many many long tail words we might want to rank for (e.g. bhojpuri books)






7. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






8. A visitor completing a target action.






9. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






10. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






11. When businesses sell products/services to other businesses and not to consumers.






12. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






13. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






14. A protocol for sending messages from one server to another.






15. How a web user moves through a website - and the elements that assist the user.






16. The paid search results on a SERP.






17. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






18. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






19. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






20. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






21. The page a link links to






22. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






23. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






24. Buying traffic - Big sites with deep pockets dominate






25. The percent of emails determined as opened out of the total number of emails sent.






26. The list of links often found running down one side of a blog






27. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






28. The name that is chosen to appear in the sender or from field of an email.






29. The visitors that visit a website.






30. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






31. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






32. Success rate of your Ad; how many people "buy" or completed the transaction






33. How many different people visit a page/site






34. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






35. A click on a link that leads to another website.






36. The number of times a keyword or key phrase appears on a website.






37. Used to describe the relative position of a web page in the SERPs.






38. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






39. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






40. Leftover Ad space that hasn't been sold






41. An email database a company generates itself without purchasing or renting names.






42. When businesses sell products/services to consumers.






43. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






44. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






45. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






46. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






47. To get free search traffic - think: why will they link to you?






48. The Affiliate or Publisher markets the products of the Merchant.






49. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






50. Targeted advertising based on content of the web page - e.g. Adsense