Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A prominent aspect of a product which is beneficial to users.






2. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






3. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






4. The actual text of a link (the highlighted text you can click to go to the linked page)






5. Success rate of your Ad; how many people "buy" or completed the transaction






6. Google's system where you can put Google ads on your own site and get paid for clicks






7. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






8. More than one keyword can be referred to as a keyword phrase.






9. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






10. When businesses sell products/services to consumers.






11. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






12. How many different people visit a page/site






13. Marketing through social platforms like Facebook or Twitter etc.






14. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






15. The visible - clickable text in a link.






16. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






17. How Adsense and its type of ads work - advertiser pays for every click






18. The listings on a SERP that are paid for.






19. The definitive version. In SEO - it refers to a definitive URL.






20. Items which appear on every page of a website.






21. Commission structure where the affiliate earns a percentage of a sale.






22. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






23. A document giving essential information concerning the problem that needs solving.






24. Unrequested window that opens on top of the currently viewed window.






25. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






26. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






27. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






28. Used on Twitter to help others follow certain conversations. Users tag their comments.






29. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






30. A character used to define a group of users to a website.






31. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






32. Last page visited






33. Buying traffic - Big sites with deep pockets dominate






34. Content websites that serve PPC adverts from the same provider - such as AdWords.






35. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






36. A rough value Google assigns to a page






37. # of times a whole page is served (or loaded)






38. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






39. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






40. An online advertisement in the form of a graphic image that appears on a web page.






41. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






42. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






43. The positive outcome for a user that a feature provides.






44. A piece of code that tracks a user's interaction and movement through a website.






45. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






46. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






47. All the content that can be seen on a screen without scrolling down.






48. Newspapers - magazines - television and publishing houses are the realm of traditional media.






49. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






50. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.