Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






2. # of files a site served (or loaded)






3. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






4. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






5. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






6. Buying traffic - Big sites with deep pockets dominate






7. Content websites that serve PPC adverts from the same provider - such as AdWords.






8. A function which allows the mobile user to click on a link to make a telephone call.






9. The code that is used to write most websites






10. Used on Twitter to help others follow certain conversations. Users tag their comments.






11. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






12. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






13. Marketing through social platforms like Facebook or Twitter etc.






14. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






15. An approach to web design that aims for lightweight code and standards compliant websites.






16. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






17. When businesses sell products/services to other businesses and not to consumers.






18. The visible - clickable text in a link.






19. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






20. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






21. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






22. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






23. The elements of a URL that are dynamically generated.






24. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






25. Last page visited






26. The many many long tail words we might want to rank for (e.g. bhojpuri books)






27. A character used to define a group of users to a website.






28. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






29. A software tool that collects data on website users based on metrics to measure its performance.






30. The paid search results on a SERP.






31. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






32. This is what makes your offering different to your competitors'.






33. A specific action or method that contributes to achieving a goal.






34. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






35. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






36. What you see when you perform a search on a search engine.






37. How most sites price ads






38. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






39. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






40. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






41. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






42. The listings on a SERP that are paid for.






43. Transactions that take place on the server.






44. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






45. The IP address is an exclusive number - which is used to represent every single computer in a network.






46. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






47. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






48. Used to describe the relative position of a web page in the SERPs.






49. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






50. The activity of getting inbound links to your site - creating good content and making online friends is a start







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