Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of individuals who forwarded a specific email on.






2. The code that is used to write most websites






3. Transactions that take place before information is sent to the server.






4. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






5. A click on a link that leads to another website.






6. When businesses sell products/services to other businesses and not to consumers.






7. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






8. The number of times a keyword or key phrase appears on a website.






9. How Adsense and its type of ads work - advertiser pays for every click






10. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






11. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






12. An email database a company generates itself without purchasing or renting names.






13. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






14. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






15. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






16. A specific action or method that contributes to achieving a goal.






17. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






18. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






19. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






20. Marketing through social platforms like Facebook or Twitter etc.






21. The layout and structure of a website - which should be according to information hierarchy and categories.






22. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






23. The definitive version. In SEO - it refers to a definitive URL.






24. The visible - clickable text in a link.






25. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






26. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






27. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






28. Items which appear on every page of a website.






29. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






30. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






31. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






32. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






33. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






34. To give permission for emails to be sent to you.






35. The actual text of a link (the highlighted text you can click to go to the linked page)






36. Transactions that take place on the server.






37. Leftover Ad space that hasn't been sold






38. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






39. The page a link links to






40. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






41. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






42. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






43. The activity of getting inbound links to your site - creating good content and making online friends is a start






44. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






45. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






46. The degree to which a website is available to users with physical challenges or technical limitations.






47. An approach to web design that aims for lightweight code and standards compliant websites.






48. Success rate of your Ad; how many people "buy" or completed the transaction






49. How many different people visit a page/site






50. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.