Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






2. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






3. A prominent aspect of a product which is beneficial to users.






4. Converts a domain name into an IP address.






5. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






6. A protocol for sending messages from one server to another.






7. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






8. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






9. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






10. The actual text of a link (the highlighted text you can click to go to the linked page)






11. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






12. The number of individuals who forwarded a specific email on.






13. This is what makes your offering different to your competitors'.






14. Transactions that take place on the server.






15. All the content that can be seen on a screen without scrolling down.






16. Words or phrases that describe content and used when searching for something using a search engine.






17. The visible - clickable text in a link.






18. The number of times a keyword or key phrase appears on a website.






19. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






20. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






21. The layout and structure of a website - which should be according to information hierarchy and categories.






22. A character used to define a group of users to a website.






23. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






24. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






25. The Affiliate or Publisher markets the products of the Merchant.






26. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






27. A specific action or method that contributes to achieving a goal.






28. Transactions that take place before information is sent to the server.






29. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






30. The listings on a SERP that are paid for.






31. What you see when you perform a search on a search engine.






32. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






33. Tailoring content for many individuals.






34. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






35. Build one if you want total control over its content and all activity






36. The positive outcome for a user that a feature provides.






37. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






38. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






39. Links from one page on our site to another






40. A search engine's set of rules for ranking web pages.






41. # of files a site served (or loaded)






42. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






43. The many many long tail words we might want to rank for (e.g. bhojpuri books)






44. # of times a whole page is served (or loaded)






45. Last page visited






46. A visitor completing a target action.






47. Items which appear on every page of a website.






48. The visitors that visit a website.






49. An approach to web design that aims for lightweight code and standards compliant websites.






50. The degree to which a website is available to users with physical challenges or technical limitations.