Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






2. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






3. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






4. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






5. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






6. Buying traffic - Big sites with deep pockets dominate






7. The percent of emails determined as opened out of the total number of emails sent.






8. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






9. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






10. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






11. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






12. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






13. # of times a whole page is served (or loaded)






14. A version of HTML for mobile devices and other limited hardware.






15. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






16. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






17. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






18. A document giving essential information concerning the problem that needs solving.






19. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






20. Used to describe the relative position of a web page in the SERPs.






21. An email database a company generates itself without purchasing or renting names.






22. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






23. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






24. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






25. To get free search traffic - think: why will they link to you?






26. The actual text of a link (the highlighted text you can click to go to the linked page)






27. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






28. Unpaid traffic that Google etc send - based on your quality content






29. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






30. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






31. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






32. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






33. The degree to which a website is available to users with physical challenges or technical limitations.






34. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






35. The definitive version. In SEO - it refers to a definitive URL.






36. A software tool that collects data on website users based on metrics to measure its performance.






37. # of files a site served (or loaded)






38. The many many long tail words we might want to rank for (e.g. bhojpuri books)






39. A piece of code that tracks a user's interaction and movement through a website.






40. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






41. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






42. Tailoring content for many individuals.






43. The listings on a SERP that are paid for.






44. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






45. Items which appear on every page of a website.






46. An approach to web design that aims for lightweight code and standards compliant websites.






47. All the content that can be seen on a screen without scrolling down.






48. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






49. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






50. The Affiliate or Publisher markets the products of the Merchant.