Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






2. The activity of getting inbound links to your site - creating good content and making online friends is a start






3. Type of internet marketing methods that is either illegal or frowned upon by search engines






4. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






5. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






6. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






7. The list of links often found running down one side of a blog






8. A version of HTML for mobile devices and other limited hardware.






9. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






10. Transactions that take place before information is sent to the server.






11. Buying traffic - Big sites with deep pockets dominate






12. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






13. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






14. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






15. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






16. How most sites price ads






17. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






18. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






19. The page a link links to






20. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






21. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






22. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






23. Items which appear on every page of a website.






24. A web address which is unique to every page on the Internet.






25. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






26. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






27. Google's system where you can put Google ads on your own site and get paid for clicks






28. More than one keyword can be referred to as a keyword phrase.






29. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






30. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






31. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






32. The actual text of a link (the highlighted text you can click to go to the linked page)






33. This is what makes your offering different to your competitors'.






34. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






35. The name that is chosen to appear in the sender or from field of an email.






36. A function which allows the mobile user to click on a link to make a telephone call.






37. Links from one page on our site to another






38. To give permission for emails to be sent to you.






39. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






40. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






41. A piece of code that tracks a user's interaction and movement through a website.






42. The Affiliate or Publisher markets the products of the Merchant.






43. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






44. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






45. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






46. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






47. Unrequested window that opens on top of the currently viewed window.






48. Used to describe the relative position of a web page in the SERPs.






49. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






50. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.