Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's system where you can put Google ads on your own site and get paid for clicks






2. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






3. To get free search traffic - think: why will they link to you?






4. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






5. Last page visited






6. What you see when you perform a search on a search engine.






7. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






8. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






9. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






10. The layout and structure of a website - which should be according to information hierarchy and categories.






11. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






12. The paid search results on a SERP.






13. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






14. A specific action or method that contributes to achieving a goal.






15. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






16. To give permission for emails to be sent to you.






17. When businesses sell products/services to other businesses and not to consumers.






18. The many many long tail words we might want to rank for (e.g. bhojpuri books)






19. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






20. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






21. The positive outcome for a user that a feature provides.






22. This is what makes your offering different to your competitors'.






23. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






24. A function which allows the mobile user to click on a link to make a telephone call.






25. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






26. Transactions that take place before information is sent to the server.






27. Commission structure where the affiliate earns a percentage of a sale.






28. A click on a link that leads to another website.






29. Converts a domain name into an IP address.






30. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






31. An online advertisement in the form of a graphic image that appears on a web page.






32. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






33. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






34. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






35. The elements of a URL that are dynamically generated.






36. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






37. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






38. A web address which is unique to every page on the Internet.






39. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






40. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






41. Tailoring content for many individuals.






42. # of times a whole page is served (or loaded)






43. Newspapers - magazines - television and publishing houses are the realm of traditional media.






44. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






45. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






46. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






47. A prominent aspect of a product which is beneficial to users.






48. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






49. The code that is used to write most websites






50. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.







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Can you answer 50 questions in 15 minutes?


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