Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






2. Another name for headline - a great headline is the first thing that attracts users






3. Success rate of your Ad; how many people "buy" or completed the transaction






4. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






5. Transactions that take place on the server.






6. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






7. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






8. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






9. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






10. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






11. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






12. Targeted advertising based on content of the web page - e.g. Adsense






13. The code that is used to write most websites






14. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






15. A version of HTML for mobile devices and other limited hardware.






16. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






17. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






18. A protocol for sending messages from one server to another.






19. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






20. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






21. Build one if you want total control over its content and all activity






22. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






23. The listings on a SERP that are paid for.






24. A function which allows the mobile user to click on a link to make a telephone call.






25. Type of internet marketing methods that is either illegal or frowned upon by search engines






26. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






27. The Affiliate or Publisher markets the products of the Merchant.






28. Converts a domain name into an IP address.






29. An approach to web design that aims for lightweight code and standards compliant websites.






30. The visitors that visit a website.






31. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






32. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






33. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






34. The layout and structure of a website - which should be according to information hierarchy and categories.






35. How a web user moves through a website - and the elements that assist the user.






36. Google's system where you can put Google ads on your own site and get paid for clicks






37. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






38. Links from external sites to our sites - if they like your stuff they will link to you






39. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






40. Buying traffic - Big sites with deep pockets dominate






41. The page a link links to






42. Words or phrases that describe content and used when searching for something using a search engine.






43. The degree to which a website is available to users with physical challenges or technical limitations.






44. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






45. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






46. Commission structure where the affiliate earns a percentage of a sale.






47. Transactions that take place before information is sent to the server.






48. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






49. A click on a link that leads to another website.






50. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.