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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The visitors that visit a website.
Strategy
inbound links / back links
Traffic
link building
2. Type of internet marketing methods that is either illegal or frowned upon by search engines
black hat
Robot.txt
Traffic
adwords
3. How most sites price ads
Animated GIF
CPM (Cost per thousand impressions)
Search engine results page (SERP)
Cascading Style Sheets (CSS)
4. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
Unique forwarders
Business to Business (B2B)
Google AdWords
unique domains
5. All the content that can be seen on a screen without scrolling down.
Universal Resource Locator (URL)
Above the fold
Keyword rankings
Algorithm
6. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Usability
conversion rate
Keyword frequency
Session
7. The definitive version. In SEO - it refers to a definitive URL.
Alt tag
Canonical
landing page
hits
8. An online advertisement in the form of a graphic image that appears on a web page.
Banner
Above the fold
Algorithm
nofollow
9. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Information architecture
App
Organic search results
page rank
10. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
hits
Usability
Common Page Elements
White list
11. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Meta tags
website
adwords
Sponsored links
12. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Referrer
page rank
viral
Traditional media
13. To give permission for emails to be sent to you.
hashtag
Opt-in
organic / natural traffic
HTML5
14. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Meta data
SMM (Social Media Marketing)
Customer Relationship Management (CRM)
unique visitors
15. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Database
White list
WebPR
Robot.txt
16. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
news sharing
list
Traditional media
Internet Service Provider (ISP)
17. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
click through rate
Nofollow link
Meta tags
Sponsored links
18. How Adsense and its type of ads work - advertiser pays for every click
Flash
Usability
internal links
CPC (Cost per click)
19. A protocol for sending messages from one server to another.
Keyword rankings
list
black hat
Simple Mail Transfer Protocol (SMTP)
20. Targeted advertising based on content of the web page - e.g. Adsense
Cascading Style Sheets (CSS)
contextual advertising
House list
Keyword phrase
21. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
Search engine results page (SERP)
Paid search results
title
HTML5
22. Used to describe the relative position of a web page in the SERPs.
Benefit
Unique forwarders
Ranking
CPM (Cost per thousand impressions)
23. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Heading tags
Alt text
White list
Keyword frequency
24. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
redirects
Above the fold
organic / natural traffic
website
25. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Hyperlink
3G
Heading tags
page
26. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
Cookie
Persona
Business to Business (B2B)
Ranking
27. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Ranking
Dynamic keyword insertion
Referrer
Keyword frequency
28. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
SEO (Search Engine Optimization)
Dynamic parameter
3G
Alt text
29. A web address which is unique to every page on the Internet.
Canonical
organic / natural traffic
Universal Resource Locator (URL)
Hard bounce
30. A visitor completing a target action.
Conversion
Database
Dynamic parameter
permalink
31. A version of HTML for mobile devices and other limited hardware.
Compact HyperText Markup Language (CHTML)
Traffic
Double opt-in
Benefit
32. A specific action or method that contributes to achieving a goal.
Home page
link building
Tactic
Alt tag
33. A metric that indicates whether a website is achieving its goals.
Key performance indicator (KPI)
Tracking code
Online Reputation Management (ORM)
Opt-out
34. Last page visited
Feature
HyperText Markup Language (HTML)
Strategy
exit page
35. Marketing through social platforms like Facebook or Twitter etc.
Tactic
SMM (Social Media Marketing)
organic / natural traffic
list
36. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Key performance indicator (KPI)
Persona
Animated GIF
exit page
37. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
time on site
exit page
Dynamic keyword insertion
Canonical
38. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Traffic
hashtag
contextual advertising
Database
39. The list of links often found running down one side of a blog
blog roll
permalink
Information architecture
Breadcrumbs
40. A software tool that collects data on website users based on metrics to measure its performance.
Dynamic keyword insertion
crawler/spider/robot/bot
Web analytics
Session
41. The positive outcome for a user that a feature provides.
remnant ad
Cascading Style Sheets (CSS)
long tail key words / search words
Benefit
42. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
organic / natural traffic
Internet Portal (IP) address
Click-to-call
Double opt-in
43. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
black hat
pinnacle key words / search words
Benefit
Strategy
44. The name that is chosen to appear in the sender or from field of an email.
Sender alias
Tactic
inbound links / back links
Internet Protocol (IP) Address
45. Transactions that take place on the server.
page
affiliate
Server-side
Double opt-in
46. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
twitterati
landing page
Universal Resource Locator (URL)
co-op ad
47. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
co-op ad
Cascading Style Sheets (CSS)
Ranking
Session
48. The number of individuals who forwarded a specific email on.
Unique forwarders
Keyword phrase
Benefit
Sponsored links
49. A click on a link that leads to another website.
3G
Double opt-in
Cookie
Clickthrough
50. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
blog roll
Cost per Lead (CPL)
reciprocal linking
link building
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