Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






2. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






3. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






4. The many many long tail words we might want to rank for (e.g. bhojpuri books)






5. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






6. To get free search traffic - think: why will they link to you?






7. Leftover Ad space that hasn't been sold






8. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






9. An approach to web design that aims for lightweight code and standards compliant websites.






10. The code that is used to write most websites






11. A piece of code that tracks a user's interaction and movement through a website.






12. A rough value Google assigns to a page






13. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






14. All the content that can be seen on a screen without scrolling down.






15. The failed delivery of email communication due to an undeviating reason like a non-existent address.






16. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






17. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






18. The name that is chosen to appear in the sender or from field of an email.






19. Converts a domain name into an IP address.






20. A specific action or method that contributes to achieving a goal.






21. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






22. What you see when you perform a search on a search engine.






23. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






24. A click on a link that leads to another website.






25. How many different people visit a page/site






26. The number of times a keyword or key phrase appears on a website.






27. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






28. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






29. The page a link links to






30. An email database a company generates itself without purchasing or renting names.






31. A search engine's set of rules for ranking web pages.






32. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






33. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






34. A visitor completing a target action.






35. Another name for headline - a great headline is the first thing that attracts users






36. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






37. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






38. Unpaid traffic that Google etc send - based on your quality content






39. Marketing through social platforms like Facebook or Twitter etc.






40. Links from external sites to our sites - if they like your stuff they will link to you






41. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






42. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






43. Items which appear on every page of a website.






44. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






45. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






46. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






47. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






48. A prominent aspect of a product which is beneficial to users.






49. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






50. A document giving essential information concerning the problem that needs solving.