Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






2. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






3. Unpaid traffic that Google etc send - based on your quality content






4. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






5. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






6. # of files a site served (or loaded)






7. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






8. A piece of code that tracks a user's interaction and movement through a website.






9. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






10. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






11. The percent of emails determined as opened out of the total number of emails sent.






12. A prominent aspect of a product which is beneficial to users.






13. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






14. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






15. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






16. How most sites price ads






17. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






18. A version of HTML for mobile devices and other limited hardware.






19. Type of internet marketing methods that is either illegal or frowned upon by search engines






20. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






21. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






22. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






23. An email database a company generates itself without purchasing or renting names.






24. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






25. Content websites that serve PPC adverts from the same provider - such as AdWords.






26. The visible - clickable text in a link.






27. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






28. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






29. The activity of getting inbound links to your site - creating good content and making online friends is a start






30. The actual text of a link (the highlighted text you can click to go to the linked page)






31. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






32. A software tool that collects data on website users based on metrics to measure its performance.






33. When businesses sell products/services to consumers.






34. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






35. The number of individuals who forwarded a specific email on.






36. Transactions that take place before information is sent to the server.






37. The degree to which a website is available to users with physical challenges or technical limitations.






38. The elements of a URL that are dynamically generated.






39. An online advertisement in the form of a graphic image that appears on a web page.






40. The many many long tail words we might want to rank for (e.g. bhojpuri books)






41. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






42. Used on Twitter to help others follow certain conversations. Users tag their comments.






43. A click on a link that leads to another website.






44. How many different people visit a page/site






45. The name that is chosen to appear in the sender or from field of an email.






46. Links from one page on our site to another






47. When businesses sell products/services to other businesses and not to consumers.






48. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






49. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






50. Retailer & manufacturer splitting the cost of an Ad - happens in the music business







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Can you answer 50 questions in 15 minutes?


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