Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






2. The visible - clickable text in a link.






3. Newspapers - magazines - television and publishing houses are the realm of traditional media.






4. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






5. Used on Twitter to help others follow certain conversations. Users tag their comments.






6. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






7. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






8. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






9. Tailoring content for many individuals.






10. A protocol for sending messages from one server to another.






11. To get free search traffic - think: why will they link to you?






12. Unrequested window that opens on top of the currently viewed window.






13. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






14. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






15. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






16. More than one keyword can be referred to as a keyword phrase.






17. Words or phrases that describe content and used when searching for something using a search engine.






18. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






19. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






20. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






21. Unpaid traffic that Google etc send - based on your quality content






22. A version of HTML for mobile devices and other limited hardware.






23. Type of internet marketing methods that is either illegal or frowned upon by search engines






24. A specific action or method that contributes to achieving a goal.






25. The name that is chosen to appear in the sender or from field of an email.






26. The elements of a URL that are dynamically generated.






27. When businesses sell products/services to consumers.






28. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






29. The failed delivery of email communication due to an undeviating reason like a non-existent address.






30. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






31. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






32. Another name for headline - a great headline is the first thing that attracts users






33. Buying traffic - Big sites with deep pockets dominate






34. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






35. The many many long tail words we might want to rank for (e.g. bhojpuri books)






36. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






37. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






38. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






39. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






40. How most sites price ads






41. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






42. A visitor completing a target action.






43. The actual text of a link (the highlighted text you can click to go to the linked page)






44. Google's system where you can put Google ads on your own site and get paid for clicks






45. The listings on a SERP that are paid for.






46. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






47. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






48. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






49. The IP address is an exclusive number - which is used to represent every single computer in a network.






50. What you see when you perform a search on a search engine.