Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A search engine's set of rules for ranking web pages.






2. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






3. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






4. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






5. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






6. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






7. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






8. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






9. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






10. Tailoring content for many individuals.






11. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






12. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






13. Type of internet marketing methods that is either illegal or frowned upon by search engines






14. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






15. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






16. The paid search results on a SERP.






17. Leftover Ad space that hasn't been sold






18. An online advertisement in the form of a graphic image that appears on a web page.






19. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






20. The activity of getting inbound links to your site - creating good content and making online friends is a start






21. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






22. Transactions that take place on the server.






23. Items which appear on every page of a website.






24. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






25. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






26. Unrequested window that opens on top of the currently viewed window.






27. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






28. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






29. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






30. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






31. The actual text of a link (the highlighted text you can click to go to the linked page)






32. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






33. # of times a whole page is served (or loaded)






34. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






35. How most sites price ads






36. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






37. # of files a site served (or loaded)






38. To give permission for emails to be sent to you.






39. A document giving essential information concerning the problem that needs solving.






40. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






41. The elements of a URL that are dynamically generated.






42. A protocol for sending messages from one server to another.






43. Another name for headline - a great headline is the first thing that attracts users






44. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






45. The number of individuals who forwarded a specific email on.






46. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






47. An approach to web design that aims for lightweight code and standards compliant websites.






48. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






49. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






50. How many different people visit a page/site