Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






2. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






3. The Affiliate or Publisher markets the products of the Merchant.






4. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






5. Transactions that take place on the server.






6. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






7. Marketing through social platforms like Facebook or Twitter etc.






8. A document giving essential information concerning the problem that needs solving.






9. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






10. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






11. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






12. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






13. Tailoring content for many individuals.






14. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






15. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






16. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






17. This is what makes your offering different to your competitors'.






18. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






19. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






20. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






21. A web address which is unique to every page on the Internet.






22. The code that is used to write most websites






23. The paid search results on a SERP.






24. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






25. Used on Twitter to help others follow certain conversations. Users tag their comments.






26. Last page visited






27. Items which appear on every page of a website.






28. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






29. The layout and structure of a website - which should be according to information hierarchy and categories.






30. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






31. The IP address is an exclusive number - which is used to represent every single computer in a network.






32. Newspapers - magazines - television and publishing houses are the realm of traditional media.






33. Success rate of your Ad; how many people "buy" or completed the transaction






34. Transactions that take place before information is sent to the server.






35. An approach to web design that aims for lightweight code and standards compliant websites.






36. Links from external sites to our sites - if they like your stuff they will link to you






37. How most sites price ads






38. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






39. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






40. When businesses sell products/services to consumers.






41. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






42. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






43. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






44. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






45. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






46. A search engine's set of rules for ranking web pages.






47. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






48. What you see when you perform a search on a search engine.






49. Converts a domain name into an IP address.






50. Unpaid traffic that Google etc send - based on your quality content







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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