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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An approach to web design that aims for lightweight code and standards compliant websites.
Hyperlink
Traditional media
Keyword phrase
Cascading Style Sheets (CSS)
2. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Organic search results
Spider
Internet Portal (IP) address
Popup
3. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
time on site
Home page
3G
Sponsored links
4. A click on a link that leads to another website.
Clickthrough
page views
Alt text
affiliate
5. A search engine's set of rules for ranking web pages.
link farm
Algorithm
Opt-in
monetization
6. Leftover Ad space that hasn't been sold
landing page
remnant ad
Above the fold
Anchor text
7. The visitors that visit a website.
black hat
Traffic
Referrer
Popup
8. More than one keyword can be referred to as a keyword phrase.
contextual advertising
Domain name
Keyword phrase
Cookie
9. Marketing through social platforms like Facebook or Twitter etc.
Web analytics
Algorithm
permalink
SMM (Social Media Marketing)
10. Buying traffic - Big sites with deep pockets dominate
SEM/PPC (Search Engine Marketing / Pay per click)
Action
Tracking code
viral
11. Google's system where you can put Google ads on your own site and get paid for clicks
Domain name
App
adsense
Paid search results
12. Unpaid traffic that Google etc send - based on your quality content
organic / natural traffic
Customer Relationship Management (CRM)
landing page
White list
13. The code that is used to write most websites
Simple Mail Transfer Protocol (SMTP)
HyperText Markup Language (HTML)
Robot.txt
HTML5
14. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
Tracking code
internal links
affiliate
Algorithm
15. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Heading tags
3G
URL rewriting
reciprocal linking
16. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
WebPR
landing page
Hard bounce
Call to action (CTA)
17. Build one if you want total control over its content and all activity
website
Traffic
Flash
Above the fold
18. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Backlink
Paid search results
Navigation
Home page
19. Used to describe the relative position of a web page in the SERPs.
Internet Portal (IP) address
Ranking
Animated GIF
twitterati
20. A prominent aspect of a product which is beneficial to users.
Dynamic keyword insertion
Feature
Algorithm
Business to Business (B2B)
21. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Tracking
Soft bounce
Tactic
Session
22. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
App
Click-to-call
adwords
Unique selling point (USP)
23. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Organic search results
Algorithm
CPC (Cost per click)
pinnacle key words / search words
24. When businesses sell products/services to other businesses and not to consumers.
contextual advertising
exit page
WebPR
Business to Business (B2B)
25. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
page rank
twitterati
redirects
adwords
26. Last page visited
nofollow
exit page
time on site
Online Reputation Management (ORM)
27. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Traditional media
SEO (Search Engine Optimization)
Keyword rankings
hashtag
28. Targeted advertising based on content of the web page - e.g. Adsense
landing page
Navigation
contextual advertising
monetization
29. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
black hat
twitterati
Content network
pinnacle key words / search words
30. Links from one page on our site to another
internal links
Content network
contextual advertising
Open rate
31. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
URL rewriting
Commission
WebPR
organic / natural traffic
32. The positive outcome for a user that a feature provides.
Click-to-call
crawler/spider/robot/bot
Advert
Benefit
33. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Meta tags
Domain Name System(DNS)
link building
redirects
34. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
title
Advert
Above the fold
permalink
35. Success rate of your Ad; how many people "buy" or completed the transaction
contextual advertising
time on site
conversion rate
WebPR
36. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Viral video
Online Reputation Management (ORM)
link farm
hashtag
37. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
permalink
monetization
SMM (Social Media Marketing)
Business to Consumers (B2C)
38. A character used to define a group of users to a website.
Persona
link equity / link juice
black hat
Feature
39. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Usability
CPC (Cost per click)
Dynamic parameter
list
40. A software tool that collects data on website users based on metrics to measure its performance.
crawler/spider/robot/bot
Web analytics
Anchor text
Algorithm
41. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
click through rate
Cookie
Sponsored links
black hat
42. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Usability
House list
WebPR
Domain name
43. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Home page
keywords
Database
Anchor text
44. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
news sharing
Feature
inbound links / back links
Traditional media
45. Content websites that serve PPC adverts from the same provider - such as AdWords.
black hat
Search engine results page (SERP)
Content network
link bait
46. A specific action or method that contributes to achieving a goal.
Referrer
crawler/spider/robot/bot
Soft bounce
Tactic
47. Used on Twitter to help others follow certain conversations. Users tag their comments.
Sender alias
Paid search results
hashtag
news sharing
48. # of files a site served (or loaded)
hits
Database
nofollow
SEM/PPC (Search Engine Marketing / Pay per click)
49. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Internet Portal (IP) address
Conversion
White list
Unique forwarders
50. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
Above the fold
Advert
unique domains
Internet Portal (IP) address