Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






2. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






3. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






4. Transactions that take place on the server.






5. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






6. Unrequested window that opens on top of the currently viewed window.






7. The Affiliate or Publisher markets the products of the Merchant.






8. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






9. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






10. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






11. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






12. The many many long tail words we might want to rank for (e.g. bhojpuri books)






13. Success rate of your Ad; how many people "buy" or completed the transaction






14. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






15. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






16. A character used to define a group of users to a website.






17. Converts a domain name into an IP address.






18. A web address which is unique to every page on the Internet.






19. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






20. How Adsense and its type of ads work - advertiser pays for every click






21. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






22. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






23. Buying traffic - Big sites with deep pockets dominate






24. Links from external sites to our sites - if they like your stuff they will link to you






25. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






26. How many different people visit a page/site






27. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






28. To get free search traffic - think: why will they link to you?






29. The layout and structure of a website - which should be according to information hierarchy and categories.






30. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






31. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






32. Marketing through social platforms like Facebook or Twitter etc.






33. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






34. # of times a whole page is served (or loaded)






35. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






36. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






37. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






38. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






39. A visitor completing a target action.






40. The activity of getting inbound links to your site - creating good content and making online friends is a start






41. What you see when you perform a search on a search engine.






42. A search engine's set of rules for ranking web pages.






43. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






44. An approach to web design that aims for lightweight code and standards compliant websites.






45. The listings on a SERP that are paid for.






46. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






47. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






48. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






49. Google's system where you can put Google ads on your own site and get paid for clicks






50. When businesses sell products/services to consumers.