Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To give permission for emails to be sent to you.






2. The failed delivery of email communication due to an undeviating reason like a non-existent address.






3. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






4. How Adsense and its type of ads work - advertiser pays for every click






5. The many many long tail words we might want to rank for (e.g. bhojpuri books)






6. A protocol for sending messages from one server to another.






7. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






8. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






9. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






10. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






11. Another name for headline - a great headline is the first thing that attracts users






12. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






13. Buying traffic - Big sites with deep pockets dominate






14. Transactions that take place on the server.






15. When businesses sell products/services to consumers.






16. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






17. Newspapers - magazines - television and publishing houses are the realm of traditional media.






18. A specific action or method that contributes to achieving a goal.






19. Content websites that serve PPC adverts from the same provider - such as AdWords.






20. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






21. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






22. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






23. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






24. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






25. The elements of a URL that are dynamically generated.






26. The Affiliate or Publisher markets the products of the Merchant.






27. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






28. The positive outcome for a user that a feature provides.






29. A piece of code that tracks a user's interaction and movement through a website.






30. Transactions that take place before information is sent to the server.






31. The degree to which a website is available to users with physical challenges or technical limitations.






32. A metric that indicates whether a website is achieving its goals.






33. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






34. The name that is chosen to appear in the sender or from field of an email.






35. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






36. What you see when you perform a search on a search engine.






37. Words or phrases that describe content and used when searching for something using a search engine.






38. Commission structure where the affiliate earns a percentage of a sale.






39. Unrequested window that opens on top of the currently viewed window.






40. Tailoring content for many individuals.






41. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






42. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






43. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






44. Items which appear on every page of a website.






45. The layout and structure of a website - which should be according to information hierarchy and categories.






46. Used to describe the relative position of a web page in the SERPs.






47. To get free search traffic - think: why will they link to you?






48. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






49. This is what makes your offering different to your competitors'.






50. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.







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Can you answer 50 questions in 15 minutes?


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