Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






2. Leftover Ad space that hasn't been sold






3. When businesses sell products/services to other businesses and not to consumers.






4. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






5. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






6. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






7. Last page visited






8. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






9. Marketing through social platforms like Facebook or Twitter etc.






10. The degree to which a website is available to users with physical challenges or technical limitations.






11. The paid search results on a SERP.






12. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






13. A click on a link that leads to another website.






14. To get free search traffic - think: why will they link to you?






15. Another name for headline - a great headline is the first thing that attracts users






16. The Affiliate or Publisher markets the products of the Merchant.






17. To give permission for emails to be sent to you.






18. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






19. Transactions that take place on the server.






20. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






21. # of times a whole page is served (or loaded)






22. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






23. Newspapers - magazines - television and publishing houses are the realm of traditional media.






24. Build one if you want total control over its content and all activity






25. The page a link links to






26. The many many long tail words we might want to rank for (e.g. bhojpuri books)






27. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






28. The visible - clickable text in a link.






29. The layout and structure of a website - which should be according to information hierarchy and categories.






30. The list of links often found running down one side of a blog






31. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






32. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






33. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






34. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






35. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






36. Links from one page on our site to another






37. The visitors that visit a website.






38. Type of internet marketing methods that is either illegal or frowned upon by search engines






39. Google's system where you can put Google ads on your own site and get paid for clicks






40. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






41. How many different people visit a page/site






42. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






43. What you see when you perform a search on a search engine.






44. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






45. The listings on a SERP that are paid for.






46. Unrequested window that opens on top of the currently viewed window.






47. The elements of a URL that are dynamically generated.






48. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






49. An email database a company generates itself without purchasing or renting names.






50. When businesses sell products/services to consumers.