Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Unrequested window that opens on top of the currently viewed window.






2. Links from one page on our site to another






3. The Affiliate or Publisher markets the products of the Merchant.






4. The number of individuals who forwarded a specific email on.






5. Type of internet marketing methods that is either illegal or frowned upon by search engines






6. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






7. How many different people visit a page/site






8. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






9. The number of times a keyword or key phrase appears on a website.






10. Newspapers - magazines - television and publishing houses are the realm of traditional media.






11. The failed delivery of email communication due to an undeviating reason like a non-existent address.






12. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






13. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






14. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






15. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






16. A piece of code that tracks a user's interaction and movement through a website.






17. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






18. The page a link links to






19. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






20. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






21. The actual text of a link (the highlighted text you can click to go to the linked page)






22. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






23. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






24. # of files a site served (or loaded)






25. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






26. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






27. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






28. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






29. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






30. The list of links often found running down one side of a blog






31. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






32. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






33. A metric that indicates whether a website is achieving its goals.






34. Success rate of your Ad; how many people "buy" or completed the transaction






35. An email database a company generates itself without purchasing or renting names.






36. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






37. Converts a domain name into an IP address.






38. Buying traffic - Big sites with deep pockets dominate






39. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






40. Commission structure where the affiliate earns a percentage of a sale.






41. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






42. Words or phrases that describe content and used when searching for something using a search engine.






43. This is what makes your offering different to your competitors'.






44. How Adsense and its type of ads work - advertiser pays for every click






45. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






46. The definitive version. In SEO - it refers to a definitive URL.






47. The activity of getting inbound links to your site - creating good content and making online friends is a start






48. The elements of a URL that are dynamically generated.






49. A software tool that collects data on website users based on metrics to measure its performance.






50. Marketing through social platforms like Facebook or Twitter etc.