Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






2. The actual text of a link (the highlighted text you can click to go to the linked page)






3. The Affiliate or Publisher markets the products of the Merchant.






4. The code that is used to write most websites






5. The elements of a URL that are dynamically generated.






6. The number of individuals who forwarded a specific email on.






7. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






8. A piece of code that tracks a user's interaction and movement through a website.






9. The activity of getting inbound links to your site - creating good content and making online friends is a start






10. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






11. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






12. Words or phrases that describe content and used when searching for something using a search engine.






13. A version of HTML for mobile devices and other limited hardware.






14. The visible - clickable text in a link.






15. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






16. A metric that indicates whether a website is achieving its goals.






17. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






18. Marketing through social platforms like Facebook or Twitter etc.






19. A web address which is unique to every page on the Internet.






20. How a web user moves through a website - and the elements that assist the user.






21. Links from external sites to our sites - if they like your stuff they will link to you






22. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






23. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






24. A visitor completing a target action.






25. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






26. The paid search results on a SERP.






27. Tailoring content for many individuals.






28. A software tool that collects data on website users based on metrics to measure its performance.






29. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






30. Google's system where you can put Google ads on your own site and get paid for clicks






31. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






32. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






33. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






34. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






35. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






36. Leftover Ad space that hasn't been sold






37. This is what makes your offering different to your competitors'.






38. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






39. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






40. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






41. To give permission for emails to be sent to you.






42. # of times a whole page is served (or loaded)






43. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






44. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






45. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






46. Commission structure where the affiliate earns a percentage of a sale.






47. Transactions that take place on the server.






48. The name that is chosen to appear in the sender or from field of an email.






49. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






50. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.