Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






2. Leftover Ad space that hasn't been sold






3. A metric that indicates whether a website is achieving its goals.






4. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






5. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






6. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






7. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






8. The IP address is an exclusive number - which is used to represent every single computer in a network.






9. A protocol for sending messages from one server to another.






10. Unrequested window that opens on top of the currently viewed window.






11. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






12. The code that is used to write most websites






13. When businesses sell products/services to other businesses and not to consumers.






14. The activity of getting inbound links to your site - creating good content and making online friends is a start






15. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






16. Converts a domain name into an IP address.






17. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






18. A function which allows the mobile user to click on a link to make a telephone call.






19. A document giving essential information concerning the problem that needs solving.






20. The listings on a SERP that are paid for.






21. Links from external sites to our sites - if they like your stuff they will link to you






22. A click on a link that leads to another website.






23. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






24. Used on Twitter to help others follow certain conversations. Users tag their comments.






25. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






26. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






27. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






28. A software tool that collects data on website users based on metrics to measure its performance.






29. A character used to define a group of users to a website.






30. The page a link links to






31. The list of links often found running down one side of a blog






32. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






33. To give permission for emails to be sent to you.






34. How most sites price ads






35. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






36. What you see when you perform a search on a search engine.






37. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






38. Targeted advertising based on content of the web page - e.g. Adsense






39. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






40. The layout and structure of a website - which should be according to information hierarchy and categories.






41. # of times a whole page is served (or loaded)






42. Last page visited






43. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






44. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






45. Another name for headline - a great headline is the first thing that attracts users






46. A prominent aspect of a product which is beneficial to users.






47. The many many long tail words we might want to rank for (e.g. bhojpuri books)






48. A visitor completing a target action.






49. Items which appear on every page of a website.






50. To get free search traffic - think: why will they link to you?