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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The degree to which a website is available to users with physical challenges or technical limitations.
Accessibility
hits
Session
Benefit
2. Used on Twitter to help others follow certain conversations. Users tag their comments.
Animated GIF
Usability
hashtag
Nofollow link
3. A character used to define a group of users to a website.
Unique selling point (USP)
Mass customisation
Persona
Compact HyperText Markup Language (CHTML)
4. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
pinnacle key words / search words
website
Commission
viral
5. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
SEO (Search Engine Optimization)
Home page
Keyword frequency
Universal Resource Locator (URL)
6. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Internet Portal (IP) address
SMM (Social Media Marketing)
hits
Google AdWords
7. The failed delivery of email communication due to an undeviating reason like a non-existent address.
page rank
Hard bounce
Revenue share
unique domains
8. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
link equity / link juice
news sharing
contextual advertising
Above the fold
9. The positive outcome for a user that a feature provides.
website
page views
Benefit
Hyperlink
10. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
viral
WebPR
Cost per Lead (CPL)
Database
11. Tailoring content for many individuals.
Internet Service Provider (ISP)
Mass customisation
Internet Portal (IP) address
Hard bounce
12. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
Clickthrough
Tracking code
page rank
Cookie
13. A web address which is unique to every page on the Internet.
Opt-in
Universal Resource Locator (URL)
Double opt-in
page
14. How a web user moves through a website - and the elements that assist the user.
Alt tag
Traffic
redirects
Navigation
15. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
link bait
Information architecture
monetization
Domain name
16. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Alt tag
Internet Protocol (IP) Address
Session
Soft bounce
17. The activity of getting inbound links to your site - creating good content and making online friends is a start
Database
permalink
Customer Relationship Management (CRM)
link building
18. Words or phrases that describe content and used when searching for something using a search engine.
Opt-in
Tracking code
keywords
black hat
19. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Benefit
Viral video
organic / natural traffic
White list
20. The Affiliate or Publisher markets the products of the Merchant.
Popup
Domain Name System(DNS)
Paid search results
Affiliate or Publisher
21. The IP address is an exclusive number - which is used to represent every single computer in a network.
Internet Protocol (IP) Address
hits
affiliate
Online Reputation Management (ORM)
22. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Client-side
Advert
Opt-in
Online Reputation Management (ORM)
23. The listings on a SERP that are paid for.
Google AdWords
black hat
Paid search results
unique visitors
24. How most sites price ads
Internet Service Provider (ISP)
unique domains
Online Reputation Management (ORM)
CPM (Cost per thousand impressions)
25. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
Hyperlink
hashtag
co-op ad
adsense
26. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Popup
page views
link bait
WebPR
27. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Active verb
time on site
monetization
Strategy
28. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
Unique selling point (USP)
Sponsored links
affiliate
Clickthrough
29. A metric that indicates whether a website is achieving its goals.
news sharing
twitterati
Key performance indicator (KPI)
Universal Resource Locator (URL)
30. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Internet Service Provider (ISP)
Backlink
remnant ad
Common Page Elements
31. The number of individuals who forwarded a specific email on.
adwords
Accessibility
Unique forwarders
Meta tags
32. Google's system where you can put Google ads on your own site and get paid for clicks
Keyword frequency
Dynamic keyword insertion
adsense
link bait
33. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Domain name
Usability
Hard bounce
Cost per Lead (CPL)
34. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Hyperlink
Open rate
remnant ad
CPM (Cost per thousand impressions)
35. An approach to web design that aims for lightweight code and standards compliant websites.
Cascading Style Sheets (CSS)
Sponsored links
adsense
Keyword phrase
36. A prominent aspect of a product which is beneficial to users.
Affiliate or Publisher
Animated GIF
page rank
Feature
37. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
black hat
page rank
Strategy
Keyword frequency
38. How Adsense and its type of ads work - advertiser pays for every click
title
page rank
Key performance indicator (KPI)
CPC (Cost per click)
39. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
bounce rate
contextual advertising
co-op ad
House list
40. How many different people visit a page/site
Paid search results
unique visitors
inbound links / back links
Clickthrough
41. When businesses sell products/services to other businesses and not to consumers.
permalink
Business to Business (B2B)
Sponsored links
Opt-in
42. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Web analytics
unique domains
3G
website
43. Buying traffic - Big sites with deep pockets dominate
SEM/PPC (Search Engine Marketing / Pay per click)
Feature
Spider
Tracking code
44. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
Sponsored links
twitterati
nofollow
monetization
45. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Compact HyperText Markup Language (CHTML)
Cookie
Flash
Viral video
46. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
remnant ad
SEO (Search Engine Optimization)
Organic search results
Alt text
47. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Breadcrumbs
Cost per Lead (CPL)
Heading tags
inbound links / back links
48. Type of internet marketing methods that is either illegal or frowned upon by search engines
Organic search results
adwords
black hat
link building
49. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Nofollow link
Affiliate or Publisher
CPC (Cost per click)
Internet Portal (IP) address
50. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Commission
HyperText Markup Language (HTML)
Cost per Lead (CPL)
Click-to-call