Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Unpaid traffic that Google etc send - based on your quality content






2. An email database a company generates itself without purchasing or renting names.






3. Used to describe the relative position of a web page in the SERPs.






4. Words or phrases that describe content and used when searching for something using a search engine.






5. A protocol for sending messages from one server to another.






6. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






7. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






8. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






9. Links from external sites to our sites - if they like your stuff they will link to you






10. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






11. The degree to which a website is available to users with physical challenges or technical limitations.






12. To get free search traffic - think: why will they link to you?






13. An approach to web design that aims for lightweight code and standards compliant websites.






14. Content websites that serve PPC adverts from the same provider - such as AdWords.






15. Marketing through social platforms like Facebook or Twitter etc.






16. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






17. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






18. Build one if you want total control over its content and all activity






19. Leftover Ad space that hasn't been sold






20. The activity of getting inbound links to your site - creating good content and making online friends is a start






21. A document giving essential information concerning the problem that needs solving.






22. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






23. Google's system where you can put Google ads on your own site and get paid for clicks






24. A prominent aspect of a product which is beneficial to users.






25. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






26. Used on Twitter to help others follow certain conversations. Users tag their comments.






27. The name that is chosen to appear in the sender or from field of an email.






28. The Affiliate or Publisher markets the products of the Merchant.






29. The elements of a URL that are dynamically generated.






30. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






31. Type of internet marketing methods that is either illegal or frowned upon by search engines






32. Another name for headline - a great headline is the first thing that attracts users






33. # of times a whole page is served (or loaded)






34. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






35. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






36. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






37. A search engine's set of rules for ranking web pages.






38. A metric that indicates whether a website is achieving its goals.






39. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






40. What you see when you perform a search on a search engine.






41. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






42. A software tool that collects data on website users based on metrics to measure its performance.






43. The listings on a SERP that are paid for.






44. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






45. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






46. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






47. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






48. Tailoring content for many individuals.






49. A web address which is unique to every page on the Internet.






50. A visitor completing a target action.