Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






2. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






3. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






4. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






5. Content websites that serve PPC adverts from the same provider - such as AdWords.






6. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






7. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






8. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






9. A character used to define a group of users to a website.






10. A software tool that collects data on website users based on metrics to measure its performance.






11. All the content that can be seen on a screen without scrolling down.






12. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






13. Commission structure where the affiliate earns a percentage of a sale.






14. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






15. The visible - clickable text in a link.






16. Items which appear on every page of a website.






17. The definitive version. In SEO - it refers to a definitive URL.






18. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






19. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






20. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






21. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






22. What you see when you perform a search on a search engine.






23. Unpaid traffic that Google etc send - based on your quality content






24. Links from external sites to our sites - if they like your stuff they will link to you






25. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






26. # of times a whole page is served (or loaded)






27. The code that is used to write most websites






28. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






29. Used on Twitter to help others follow certain conversations. Users tag their comments.






30. Last page visited






31. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






32. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






33. When businesses sell products/services to other businesses and not to consumers.






34. An approach to web design that aims for lightweight code and standards compliant websites.






35. The actual text of a link (the highlighted text you can click to go to the linked page)






36. A prominent aspect of a product which is beneficial to users.






37. The positive outcome for a user that a feature provides.






38. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






39. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






40. The page a link links to






41. Targeted advertising based on content of the web page - e.g. Adsense






42. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






43. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






44. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






45. Success rate of your Ad; how many people "buy" or completed the transaction






46. The IP address is an exclusive number - which is used to represent every single computer in a network.






47. Another name for headline - a great headline is the first thing that attracts users






48. An online advertisement in the form of a graphic image that appears on a web page.






49. A click on a link that leads to another website.






50. Leftover Ad space that hasn't been sold