Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Affiliate or Publisher markets the products of the Merchant.






2. The many many long tail words we might want to rank for (e.g. bhojpuri books)






3. How most sites price ads






4. Unrequested window that opens on top of the currently viewed window.






5. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






6. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






7. Content websites that serve PPC adverts from the same provider - such as AdWords.






8. How a web user moves through a website - and the elements that assist the user.






9. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






10. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






11. Items which appear on every page of a website.






12. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






13. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






14. Targeted advertising based on content of the web page - e.g. Adsense






15. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






16. The activity of getting inbound links to your site - creating good content and making online friends is a start






17. The paid search results on a SERP.






18. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






19. A document giving essential information concerning the problem that needs solving.






20. A visitor completing a target action.






21. Transactions that take place on the server.






22. When businesses sell products/services to other businesses and not to consumers.






23. How Adsense and its type of ads work - advertiser pays for every click






24. The degree to which a website is available to users with physical challenges or technical limitations.






25. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






26. Commission structure where the affiliate earns a percentage of a sale.






27. To give permission for emails to be sent to you.






28. All the content that can be seen on a screen without scrolling down.






29. A click on a link that leads to another website.






30. A rough value Google assigns to a page






31. Leftover Ad space that hasn't been sold






32. A function which allows the mobile user to click on a link to make a telephone call.






33. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






34. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






35. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






36. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






37. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






38. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






39. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






40. A software tool that collects data on website users based on metrics to measure its performance.






41. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






42. Last page visited






43. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






44. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






45. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






46. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






47. A piece of code that tracks a user's interaction and movement through a website.






48. The list of links often found running down one side of a blog






49. The visitors that visit a website.






50. Retailer & manufacturer splitting the cost of an Ad - happens in the music business