Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






2. The name that is chosen to appear in the sender or from field of an email.






3. Unrequested window that opens on top of the currently viewed window.






4. Targeted advertising based on content of the web page - e.g. Adsense






5. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






6. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






7. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






8. The paid search results on a SERP.






9. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






10. An approach to web design that aims for lightweight code and standards compliant websites.






11. A version of HTML for mobile devices and other limited hardware.






12. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






13. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






14. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






15. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






16. The positive outcome for a user that a feature provides.






17. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






18. The activity of getting inbound links to your site - creating good content and making online friends is a start






19. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






20. Marketing through social platforms like Facebook or Twitter etc.






21. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






22. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






23. Content websites that serve PPC adverts from the same provider - such as AdWords.






24. The layout and structure of a website - which should be according to information hierarchy and categories.






25. A character used to define a group of users to a website.






26. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






27. A piece of code that tracks a user's interaction and movement through a website.






28. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






29. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






30. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






31. The visitors that visit a website.






32. The Affiliate or Publisher markets the products of the Merchant.






33. Used on Twitter to help others follow certain conversations. Users tag their comments.






34. A protocol for sending messages from one server to another.






35. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






36. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






37. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






38. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






39. The number of individuals who forwarded a specific email on.






40. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






41. Used to describe the relative position of a web page in the SERPs.






42. Another name for headline - a great headline is the first thing that attracts users






43. Leftover Ad space that hasn't been sold






44. Items which appear on every page of a website.






45. An email database a company generates itself without purchasing or renting names.






46. The failed delivery of email communication due to an undeviating reason like a non-existent address.






47. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






48. Last page visited






49. # of times a whole page is served (or loaded)






50. When duplicate content is found on multiple pages - which version does Google think is the definitive version?