Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The degree to which a website is available to users with physical challenges or technical limitations.






2. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






3. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






4. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






5. Commission structure where the affiliate earns a percentage of a sale.






6. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






7. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






8. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






9. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






10. This is what makes your offering different to your competitors'.






11. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






12. A rough value Google assigns to a page






13. The Affiliate or Publisher markets the products of the Merchant.






14. The code that is used to write most websites






15. Marketing through social platforms like Facebook or Twitter etc.






16. The actual text of a link (the highlighted text you can click to go to the linked page)






17. A document giving essential information concerning the problem that needs solving.






18. A version of HTML for mobile devices and other limited hardware.






19. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






20. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






21. Converts a domain name into an IP address.






22. An approach to web design that aims for lightweight code and standards compliant websites.






23. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






24. # of times a whole page is served (or loaded)






25. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






26. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






27. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






28. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






29. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






30. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






31. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






32. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






33. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






34. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






35. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






36. The positive outcome for a user that a feature provides.






37. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






38. To get free search traffic - think: why will they link to you?






39. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






40. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






41. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






42. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






43. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






44. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






45. The many many long tail words we might want to rank for (e.g. bhojpuri books)






46. To give permission for emails to be sent to you.






47. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






48. # of files a site served (or loaded)






49. A click on a link that leads to another website.






50. A visitor completing a target action.






Can you answer 50 questions in 15 minutes?



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