Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






2. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






3. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






4. Items which appear on every page of a website.






5. The definitive version. In SEO - it refers to a definitive URL.






6. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






7. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






8. Converts a domain name into an IP address.






9. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






10. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






11. Tailoring content for many individuals.






12. # of files a site served (or loaded)






13. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






14. More than one keyword can be referred to as a keyword phrase.






15. A rough value Google assigns to a page






16. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






17. This is what makes your offering different to your competitors'.






18. Marketing through social platforms like Facebook or Twitter etc.






19. How a web user moves through a website - and the elements that assist the user.






20. A web address which is unique to every page on the Internet.






21. Type of internet marketing methods that is either illegal or frowned upon by search engines






22. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






23. Content websites that serve PPC adverts from the same provider - such as AdWords.






24. The visitors that visit a website.






25. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






26. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






27. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






28. The paid search results on a SERP.






29. Used to describe the relative position of a web page in the SERPs.






30. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






31. Unrequested window that opens on top of the currently viewed window.






32. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






33. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






34. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






35. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






36. Last page visited






37. A version of HTML for mobile devices and other limited hardware.






38. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






39. The actual text of a link (the highlighted text you can click to go to the linked page)






40. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






41. Links from external sites to our sites - if they like your stuff they will link to you






42. A click on a link that leads to another website.






43. The many many long tail words we might want to rank for (e.g. bhojpuri books)






44. Transactions that take place on the server.






45. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






46. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






47. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






48. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






49. The activity of getting inbound links to your site - creating good content and making online friends is a start






50. Newspapers - magazines - television and publishing houses are the realm of traditional media.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests