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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The elements of a URL that are dynamically generated.
list
Call to action (CTA)
Business to Business (B2B)
Dynamic parameter
2. How many different people visit a page/site
Client-side
Flash
unique visitors
Unique forwarders
3. The activity of getting inbound links to your site - creating good content and making online friends is a start
link building
Robot.txt
Feature
Strategy
4. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
SMM (Social Media Marketing)
URL rewriting
Banner
Affiliate or Publisher
5. When businesses sell products/services to other businesses and not to consumers.
click through rate
Business to Business (B2B)
Sender alias
Cost per Lead (CPL)
6. Converts a domain name into an IP address.
SEO (Search Engine Optimization)
Benefit
Domain Name System(DNS)
Animated GIF
7. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Session
HyperText Markup Language (HTML)
House list
affiliate
8. A piece of code that tracks a user's interaction and movement through a website.
Unique selling point (USP)
Client-side
Tracking code
SEM/PPC (Search Engine Marketing / Pay per click)
9. The page a link links to
Above the fold
landing page
Accessibility
Ranking
10. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
nofollow
Tracking
Organic search results
Alt tag
11. # of times a whole page is served (or loaded)
Action
Feature
page views
Benefit
12. A protocol for sending messages from one server to another.
adwords
Simple Mail Transfer Protocol (SMTP)
Soft bounce
Dynamic parameter
13. The visible - clickable text in a link.
HyperText Markup Language (HTML)
viral
Anchor text
Universal Resource Locator (URL)
14. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
HyperText Markup Language (HTML)
viral
Anchor text
long tail key words / search words
15. Type of internet marketing methods that is either illegal or frowned upon by search engines
Tactic
Meta data
Robot.txt
black hat
16. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Cost per Lead (CPL)
anchor text
Server-side
Hyperlink
17. Buying traffic - Big sites with deep pockets dominate
hashtag
viral
pinnacle key words / search words
SEM/PPC (Search Engine Marketing / Pay per click)
18. Success rate of your Ad; how many people "buy" or completed the transaction
Double opt-in
Sponsored links
conversion rate
Click-to-call
19. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Canonical
Meta tags
Traditional media
title
20. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
co-op ad
Nofollow link
HTML5
link farm
21. A click on a link that leads to another website.
unique domains
Strategy
Google AdWords
Clickthrough
22. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
reciprocal linking
redirects
House list
bounce rate
23. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Canonical
monetization
adwords
Flash
24. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Dynamic parameter
unique domains
Internet Service Provider (ISP)
remnant ad
25. How most sites price ads
bounce rate
Online Reputation Management (ORM)
CPM (Cost per thousand impressions)
Revenue share
26. The number of individuals who forwarded a specific email on.
anchor text
Click-to-call
Unique forwarders
Online Reputation Management (ORM)
27. Transactions that take place on the server.
Paid search results
Navigation
Sender alias
Server-side
28. Items which appear on every page of a website.
Usability
twitterati
House list
Common Page Elements
29. Commission structure where the affiliate earns a percentage of a sale.
click through rate
Revenue share
remnant ad
Key performance indicator (KPI)
30. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Accessibility
landing page
Call to action (CTA)
click through rate
31. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Internet Portal (IP) address
Tracking code
landing page
link equity / link juice
32. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Open rate
Server-side
Alt text
Common Page Elements
33. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Mass customisation
Tracking
Breadcrumbs
Feature
34. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
Tracking code
page
Anchor text
keywords
35. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Heading tags
Hyperlink
Unique selling point (USP)
SEO (Search Engine Optimization)
36. The degree to which a website is available to users with physical challenges or technical limitations.
Accessibility
House list
affiliate
Compact HyperText Markup Language (CHTML)
37. The list of links often found running down one side of a blog
Database
blog roll
long tail key words / search words
Opt-out
38. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Active verb
Traffic
Key performance indicator (KPI)
Robot.txt
39. The number of times a keyword or key phrase appears on a website.
White list
inbound links / back links
Keyword frequency
Revenue share
40. A prominent aspect of a product which is beneficial to users.
Clickthrough
Tactic
website
Feature
41. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Cascading Style Sheets (CSS)
Internet Service Provider (ISP)
WebPR
Alt text
42. A search engine's set of rules for ranking web pages.
Nofollow link
affiliate
long tail key words / search words
Algorithm
43. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Home page
Accessibility
Unique selling point (USP)
hits
44. An email database a company generates itself without purchasing or renting names.
House list
Google AdWords
White list
Cost per Lead (CPL)
45. How Adsense and its type of ads work - advertiser pays for every click
reciprocal linking
news sharing
Opt-out
CPC (Cost per click)
46. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Tracking
Referrer
Internet Portal (IP) address
Dynamic keyword insertion
47. The IP address is an exclusive number - which is used to represent every single computer in a network.
Mass customisation
Server-side
Internet Service Provider (ISP)
Internet Protocol (IP) Address
48. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Open rate
Double opt-in
permalink
Banner
49. Transactions that take place before information is sent to the server.
Opt-in
Heading tags
URL rewriting
Client-side
50. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Flash
bounce rate
Online Reputation Management (ORM)
Meta data