Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The positive outcome for a user that a feature provides.






2. A search engine's set of rules for ranking web pages.






3. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






4. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






5. Type of internet marketing methods that is either illegal or frowned upon by search engines






6. Unpaid traffic that Google etc send - based on your quality content






7. All the content that can be seen on a screen without scrolling down.






8. A web address which is unique to every page on the Internet.






9. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






10. Google's system where you can put Google ads on your own site and get paid for clicks






11. Content websites that serve PPC adverts from the same provider - such as AdWords.






12. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






13. The failed delivery of email communication due to an undeviating reason like a non-existent address.






14. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






15. The number of times a keyword or key phrase appears on a website.






16. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






17. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






18. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






19. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






20. The degree to which a website is available to users with physical challenges or technical limitations.






21. Build one if you want total control over its content and all activity






22. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






23. This is what makes your offering different to your competitors'.






24. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






25. The definitive version. In SEO - it refers to a definitive URL.






26. The paid search results on a SERP.






27. The layout and structure of a website - which should be according to information hierarchy and categories.






28. The page a link links to






29. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






30. Items which appear on every page of a website.






31. More than one keyword can be referred to as a keyword phrase.






32. An email database a company generates itself without purchasing or renting names.






33. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






34. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






35. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






36. The visitors that visit a website.






37. A character used to define a group of users to a website.






38. A protocol for sending messages from one server to another.






39. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






40. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






41. Used to describe the relative position of a web page in the SERPs.






42. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






43. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






44. The number of individuals who forwarded a specific email on.






45. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






46. Transactions that take place before information is sent to the server.






47. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






48. # of times a whole page is served (or loaded)






49. A piece of code that tracks a user's interaction and movement through a website.






50. The visible - clickable text in a link.