Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






2. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






3. To give permission for emails to be sent to you.






4. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






5. Words or phrases that describe content and used when searching for something using a search engine.






6. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






7. Transactions that take place on the server.






8. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






9. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






10. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






11. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






12. A rough value Google assigns to a page






13. A visitor completing a target action.






14. # of times a whole page is served (or loaded)






15. Google's system where you can put Google ads on your own site and get paid for clicks






16. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






17. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






18. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






19. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






20. A click on a link that leads to another website.






21. A piece of code that tracks a user's interaction and movement through a website.






22. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






23. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






24. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






25. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






26. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






27. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






28. The listings on a SERP that are paid for.






29. Newspapers - magazines - television and publishing houses are the realm of traditional media.






30. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






31. Unrequested window that opens on top of the currently viewed window.






32. Leftover Ad space that hasn't been sold






33. The Affiliate or Publisher markets the products of the Merchant.






34. The percent of emails determined as opened out of the total number of emails sent.






35. When businesses sell products/services to other businesses and not to consumers.






36. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






37. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






38. A version of HTML for mobile devices and other limited hardware.






39. To get free search traffic - think: why will they link to you?






40. The number of times a keyword or key phrase appears on a website.






41. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






42. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






43. A metric that indicates whether a website is achieving its goals.






44. The list of links often found running down one side of a blog






45. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






46. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






47. All the content that can be seen on a screen without scrolling down.






48. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






49. The elements of a URL that are dynamically generated.






50. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.