Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A protocol for sending messages from one server to another.






2. How many different people visit a page/site






3. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






4. The actual text of a link (the highlighted text you can click to go to the linked page)






5. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






6. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






7. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






8. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






9. Transactions that take place before information is sent to the server.






10. Success rate of your Ad; how many people "buy" or completed the transaction






11. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






12. Targeted advertising based on content of the web page - e.g. Adsense






13. The page a link links to






14. Unpaid traffic that Google etc send - based on your quality content






15. The name that is chosen to appear in the sender or from field of an email.






16. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






17. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






18. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






19. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






20. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






21. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






22. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






23. A metric that indicates whether a website is achieving its goals.






24. The list of links often found running down one side of a blog






25. The layout and structure of a website - which should be according to information hierarchy and categories.






26. Converts a domain name into an IP address.






27. To give permission for emails to be sent to you.






28. A piece of code that tracks a user's interaction and movement through a website.






29. What you see when you perform a search on a search engine.






30. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






31. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






32. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






33. A click on a link that leads to another website.






34. The IP address is an exclusive number - which is used to represent every single computer in a network.






35. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






36. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






37. A visitor completing a target action.






38. The elements of a URL that are dynamically generated.






39. Leftover Ad space that hasn't been sold






40. The code that is used to write most websites






41. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






42. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






43. The positive outcome for a user that a feature provides.






44. A search engine's set of rules for ranking web pages.






45. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






46. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






47. Transactions that take place on the server.






48. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






49. The listings on a SERP that are paid for.






50. A document giving essential information concerning the problem that needs solving.