Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Leftover Ad space that hasn't been sold






2. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






3. A document giving essential information concerning the problem that needs solving.






4. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






5. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






6. All the content that can be seen on a screen without scrolling down.






7. How most sites price ads






8. A visitor completing a target action.






9. A web address which is unique to every page on the Internet.






10. An approach to web design that aims for lightweight code and standards compliant websites.






11. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






12. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






13. The elements of a URL that are dynamically generated.






14. Content websites that serve PPC adverts from the same provider - such as AdWords.






15. Unpaid traffic that Google etc send - based on your quality content






16. A prominent aspect of a product which is beneficial to users.






17. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






18. The activity of getting inbound links to your site - creating good content and making online friends is a start






19. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






20. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






21. A software tool that collects data on website users based on metrics to measure its performance.






22. The actual text of a link (the highlighted text you can click to go to the linked page)






23. A function which allows the mobile user to click on a link to make a telephone call.






24. Tailoring content for many individuals.






25. A click on a link that leads to another website.






26. How many different people visit a page/site






27. The listings on a SERP that are paid for.






28. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






29. How a web user moves through a website - and the elements that assist the user.






30. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






31. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






32. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






33. The failed delivery of email communication due to an undeviating reason like a non-existent address.






34. The name that is chosen to appear in the sender or from field of an email.






35. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






36. The list of links often found running down one side of a blog






37. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






38. A metric that indicates whether a website is achieving its goals.






39. Used on Twitter to help others follow certain conversations. Users tag their comments.






40. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






41. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






42. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






43. The definitive version. In SEO - it refers to a definitive URL.






44. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






45. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






46. The Affiliate or Publisher markets the products of the Merchant.






47. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






48. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






49. A protocol for sending messages from one server to another.






50. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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