Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A function which allows the mobile user to click on a link to make a telephone call.






2. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






3. More than one keyword can be referred to as a keyword phrase.






4. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






5. Build one if you want total control over its content and all activity






6. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






7. The positive outcome for a user that a feature provides.






8. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






9. The actual text of a link (the highlighted text you can click to go to the linked page)






10. Google's system where you can put Google ads on your own site and get paid for clicks






11. Words or phrases that describe content and used when searching for something using a search engine.






12. To get free search traffic - think: why will they link to you?






13. The Affiliate or Publisher markets the products of the Merchant.






14. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






15. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






16. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






17. Type of internet marketing methods that is either illegal or frowned upon by search engines






18. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






19. Commission structure where the affiliate earns a percentage of a sale.






20. Tailoring content for many individuals.






21. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






22. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






23. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






24. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






25. The definitive version. In SEO - it refers to a definitive URL.






26. To give permission for emails to be sent to you.






27. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






28. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






29. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






30. A version of HTML for mobile devices and other limited hardware.






31. The activity of getting inbound links to your site - creating good content and making online friends is a start






32. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






33. The elements of a URL that are dynamically generated.






34. The percent of emails determined as opened out of the total number of emails sent.






35. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






36. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






37. The code that is used to write most websites






38. Leftover Ad space that hasn't been sold






39. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






40. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






41. Items which appear on every page of a website.






42. Newspapers - magazines - television and publishing houses are the realm of traditional media.






43. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






44. An online advertisement in the form of a graphic image that appears on a web page.






45. Content websites that serve PPC adverts from the same provider - such as AdWords.






46. Transactions that take place before information is sent to the server.






47. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






48. A metric that indicates whether a website is achieving its goals.






49. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






50. Unpaid traffic that Google etc send - based on your quality content