Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






2. How many different people visit a page/site






3. To give permission for emails to be sent to you.






4. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






5. All the content that can be seen on a screen without scrolling down.






6. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






7. The many many long tail words we might want to rank for (e.g. bhojpuri books)






8. Words or phrases that describe content and used when searching for something using a search engine.






9. The paid search results on a SERP.






10. Success rate of your Ad; how many people "buy" or completed the transaction






11. The visitors that visit a website.






12. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






13. A function which allows the mobile user to click on a link to make a telephone call.






14. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






15. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






16. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






17. Type of internet marketing methods that is either illegal or frowned upon by search engines






18. A prominent aspect of a product which is beneficial to users.






19. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






20. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






21. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






22. A software tool that collects data on website users based on metrics to measure its performance.






23. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






24. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






25. Last page visited






26. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






27. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






28. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






29. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






30. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






31. A visitor completing a target action.






32. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






33. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






34. An email database a company generates itself without purchasing or renting names.






35. Links from one page on our site to another






36. A character used to define a group of users to a website.






37. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






38. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






39. The definitive version. In SEO - it refers to a definitive URL.






40. The positive outcome for a user that a feature provides.






41. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






42. A rough value Google assigns to a page






43. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






44. The number of individuals who forwarded a specific email on.






45. The IP address is an exclusive number - which is used to represent every single computer in a network.






46. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






47. # of files a site served (or loaded)






48. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






49. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






50. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.







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Can you answer 50 questions in 15 minutes?


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