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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The definitive version. In SEO - it refers to a definitive URL.
Viral video
Canonical
landing page
HTML5
2. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Strategy
Algorithm
URL rewriting
House list
3. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
time on site
Cost per Lead (CPL)
link building
Dynamic parameter
4. The list of links often found running down one side of a blog
Sponsored links
Simple Mail Transfer Protocol (SMTP)
landing page
blog roll
5. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
blog roll
page rank
Alt tag
Viral video
6. A function which allows the mobile user to click on a link to make a telephone call.
Opt-out
Business to Business (B2B)
Click-to-call
link bait
7. Commission structure where the affiliate earns a percentage of a sale.
Traffic
Revenue share
Sender alias
Benefit
8. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Conversion
pinnacle key words / search words
Spider
Meta tags
9. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
link farm
click through rate
Heading tags
Traffic
10. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
WebPR
Domain Name System(DNS)
Tracking
Spider
11. Links from one page on our site to another
canonical version
Web analytics
internal links
Client-side
12. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Hard bounce
Keyword rankings
HTML5
Advert
13. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
unique domains
link building
Robot.txt
CPM (Cost per thousand impressions)
14. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
Double opt-in
canonical version
Search engine results page (SERP)
affiliate
15. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Hard bounce
Domain name
Universal Resource Locator (URL)
Strategy
16. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Hyperlink
Traffic
viral
SEO (Search Engine Optimization)
17. Type of internet marketing methods that is either illegal or frowned upon by search engines
black hat
Nofollow link
pinnacle key words / search words
Sponsored links
18. A version of HTML for mobile devices and other limited hardware.
news sharing
bounce rate
Business to Consumers (B2C)
Compact HyperText Markup Language (CHTML)
19. Buying traffic - Big sites with deep pockets dominate
Flash
Web analytics
SEM/PPC (Search Engine Marketing / Pay per click)
link bait
20. A metric that indicates whether a website is achieving its goals.
Cost per Lead (CPL)
internal links
Key performance indicator (KPI)
news sharing
21. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
conversion rate
Home page
exit page
Business to Business (B2B)
22. To give permission for emails to be sent to you.
Alt text
Call to action (CTA)
Opt-in
Unique forwarders
23. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
link bait
App
Viral video
Animated GIF
24. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Traditional media
Revenue share
hits
Nofollow link
25. Transactions that take place before information is sent to the server.
Action
Ranking
Cost per Lead (CPL)
Client-side
26. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Action
Meta tags
Strategy
link bait
27. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
bounce rate
Double opt-in
Meta tags
Search engine results page (SERP)
28. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
link equity / link juice
Ranking
Navigation
contextual advertising
29. The degree to which a website is available to users with physical challenges or technical limitations.
Accessibility
Active verb
title
redirects
30. Items which appear on every page of a website.
Common Page Elements
Navigation
Above the fold
co-op ad
31. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
organic / natural traffic
Usability
exit page
Call to action (CTA)
32. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
Call to action (CTA)
Banner
crawler/spider/robot/bot
redirects
33. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
Cookie
Keyword frequency
App
Affiliate or Publisher
34. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
click through rate
Persona
Banner
Ranking
35. A prominent aspect of a product which is beneficial to users.
URL rewriting
Meta data
Feature
unique domains
36. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
blog roll
co-op ad
crawler/spider/robot/bot
Internet Service Provider (ISP)
37. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
twitterati
Dynamic parameter
Opt-out
Meta data
38. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
time on site
adwords
reciprocal linking
contextual advertising
39. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Internet Portal (IP) address
Soft bounce
news sharing
organic / natural traffic
40. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Google AdWords
Above the fold
Web analytics
Tracking
41. The actual text of a link (the highlighted text you can click to go to the linked page)
Feature
anchor text
canonical version
Tracking
42. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
bounce rate
page views
Domain name
Feature
43. More than one keyword can be referred to as a keyword phrase.
list
Tracking
Banner
Keyword phrase
44. Tailoring content for many individuals.
link equity / link juice
Hyperlink
Popup
Mass customisation
45. The number of times a keyword or key phrase appears on a website.
Active verb
Nofollow link
WebPR
Keyword frequency
46. # of files a site served (or loaded)
hits
Domain Name System(DNS)
link bait
App
47. The visible - clickable text in a link.
Cascading Style Sheets (CSS)
Client-side
Online Reputation Management (ORM)
Anchor text
48. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
Keyword phrase
Brief
reciprocal linking
HTML5
49. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Internet Portal (IP) address
twitterati
House list
SMM (Social Media Marketing)
50. Targeted advertising based on content of the web page - e.g. Adsense
Unique forwarders
Active verb
Internet Service Provider (ISP)
contextual advertising