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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A visitor completing a target action.
exit page
Conversion
Traffic
Strategy
2. An approach to web design that aims for lightweight code and standards compliant websites.
Cascading Style Sheets (CSS)
Open rate
co-op ad
Persona
3. To get free search traffic - think: why will they link to you?
Tracking code
black hat
SEO (Search Engine Optimization)
long tail key words / search words
4. Unpaid traffic that Google etc send - based on your quality content
page
organic / natural traffic
Tracking code
Search engine results page (SERP)
5. Content websites that serve PPC adverts from the same provider - such as AdWords.
Dynamic keyword insertion
Content network
Meta data
Canonical
6. How Adsense and its type of ads work - advertiser pays for every click
Feature
Universal Resource Locator (URL)
affiliate
CPC (Cost per click)
7. Build one if you want total control over its content and all activity
Open rate
Key performance indicator (KPI)
Hard bounce
website
8. A software tool that collects data on website users based on metrics to measure its performance.
hashtag
CPC (Cost per click)
Web analytics
Cascading Style Sheets (CSS)
9. Type of internet marketing methods that is either illegal or frowned upon by search engines
news sharing
black hat
HTML5
SEM/PPC (Search Engine Marketing / Pay per click)
10. Links from one page on our site to another
adwords
Brief
URL rewriting
internal links
11. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
CPM (Cost per thousand impressions)
Strategy
Conversion
Heading tags
12. More than one keyword can be referred to as a keyword phrase.
3G
Organic search results
Keyword phrase
Hyperlink
13. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
Alt text
Cookie
unique visitors
Benefit
14. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Business to Consumers (B2C)
Meta data
Robot.txt
link farm
15. Used on Twitter to help others follow certain conversations. Users tag their comments.
canonical version
hashtag
Google AdWords
exit page
16. A click on a link that leads to another website.
Usability
Clickthrough
Home page
Organic search results
17. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Call to action (CTA)
Dynamic parameter
Meta tags
Server-side
18. # of times a whole page is served (or loaded)
Session
page views
White list
contextual advertising
19. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Google AdWords
Compact HyperText Markup Language (CHTML)
Tracking code
Universal Resource Locator (URL)
20. Last page visited
Opt-in
exit page
Canonical
Tracking code
21. A prominent aspect of a product which is beneficial to users.
unique visitors
viral
unique domains
Feature
22. When businesses sell products/services to consumers.
Server-side
Business to Consumers (B2C)
Open rate
Ranking
23. A web address which is unique to every page on the Internet.
Viral video
exit page
website
Universal Resource Locator (URL)
24. How a web user moves through a website - and the elements that assist the user.
Heading tags
Navigation
website
Benefit
25. Buying traffic - Big sites with deep pockets dominate
Mass customisation
redirects
SEM/PPC (Search Engine Marketing / Pay per click)
Organic search results
26. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Spider
Dynamic parameter
Popup
page
27. The elements of a URL that are dynamically generated.
SMM (Social Media Marketing)
Unique selling point (USP)
Active verb
Dynamic parameter
28. The layout and structure of a website - which should be according to information hierarchy and categories.
Information architecture
anchor text
Opt-in
Paid search results
29. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
twitterati
HTML5
Common Page Elements
Benefit
30. Leftover Ad space that hasn't been sold
co-op ad
Banner
Common Page Elements
remnant ad
31. The visible - clickable text in a link.
Anchor text
blog roll
Hyperlink
House list
32. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
bounce rate
pinnacle key words / search words
time on site
Internet Protocol (IP) Address
33. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Domain name
Robot.txt
inbound links / back links
Paid search results
34. Links from external sites to our sites - if they like your stuff they will link to you
page rank
inbound links / back links
adsense
Cascading Style Sheets (CSS)
35. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
link equity / link juice
Meta data
unique visitors
news sharing
36. A rough value Google assigns to a page
Ranking
Keyword rankings
page rank
Nofollow link
37. Google's system where you can put Google ads on your own site and get paid for clicks
Banner
Database
adsense
Nofollow link
38. All the content that can be seen on a screen without scrolling down.
crawler/spider/robot/bot
adsense
Above the fold
Conversion
39. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
keywords
Nofollow link
long tail key words / search words
Domain Name System(DNS)
40. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
adwords
Dynamic parameter
Web analytics
permalink
41. The Affiliate or Publisher markets the products of the Merchant.
Canonical
Affiliate or Publisher
link farm
Hard bounce
42. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
organic / natural traffic
Anchor text
Customer Relationship Management (CRM)
Tracking
43. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Opt-out
Cookie
Affiliate or Publisher
Web analytics
44. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Animated GIF
Paid search results
list
Tracking
45. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
Popup
Alt text
crawler/spider/robot/bot
Robot.txt
46. The number of times a keyword or key phrase appears on a website.
list
CPC (Cost per click)
Keyword frequency
blog roll
47. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Alt tag
House list
blog roll
affiliate
48. Used to describe the relative position of a web page in the SERPs.
link farm
Usability
Meta data
Ranking
49. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Advert
long tail key words / search words
news sharing
Simple Mail Transfer Protocol (SMTP)
50. A piece of code that tracks a user's interaction and movement through a website.
Active verb
Opt-out
Tracking code
link farm