Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






2. Links from external sites to our sites - if they like your stuff they will link to you






3. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






4. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






5. Newspapers - magazines - television and publishing houses are the realm of traditional media.






6. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






7. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






8. Transactions that take place before information is sent to the server.






9. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






10. A function which allows the mobile user to click on a link to make a telephone call.






11. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






12. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






13. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






14. The number of individuals who forwarded a specific email on.






15. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






16. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






17. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






18. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






19. An approach to web design that aims for lightweight code and standards compliant websites.






20. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






21. How most sites price ads






22. The layout and structure of a website - which should be according to information hierarchy and categories.






23. Last page visited






24. Unpaid traffic that Google etc send - based on your quality content






25. The number of times a keyword or key phrase appears on a website.






26. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






27. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






28. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






29. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






30. The page a link links to






31. Converts a domain name into an IP address.






32. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






33. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






34. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






35. This is what makes your offering different to your competitors'.






36. # of files a site served (or loaded)






37. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






38. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






39. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






40. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






41. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






42. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






43. Used to describe the relative position of a web page in the SERPs.






44. Links from one page on our site to another






45. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






46. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






47. When businesses sell products/services to consumers.






48. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






49. The percent of emails determined as opened out of the total number of emails sent.






50. More than one keyword can be referred to as a keyword phrase.