Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The list of links often found running down one side of a blog






2. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






3. A specific action or method that contributes to achieving a goal.






4. When businesses sell products/services to other businesses and not to consumers.






5. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






6. To give permission for emails to be sent to you.






7. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






8. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






9. Links from external sites to our sites - if they like your stuff they will link to you






10. An email database a company generates itself without purchasing or renting names.






11. A rough value Google assigns to a page






12. How Adsense and its type of ads work - advertiser pays for every click






13. Build one if you want total control over its content and all activity






14. Converts a domain name into an IP address.






15. The activity of getting inbound links to your site - creating good content and making online friends is a start






16. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






17. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






18. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






19. How most sites price ads






20. An approach to web design that aims for lightweight code and standards compliant websites.






21. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






22. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






23. More than one keyword can be referred to as a keyword phrase.






24. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






25. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






26. # of times a whole page is served (or loaded)






27. Used on Twitter to help others follow certain conversations. Users tag their comments.






28. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






29. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






30. Tailoring content for many individuals.






31. A prominent aspect of a product which is beneficial to users.






32. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






33. Links from one page on our site to another






34. Unrequested window that opens on top of the currently viewed window.






35. The definitive version. In SEO - it refers to a definitive URL.






36. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






37. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






38. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






39. A document giving essential information concerning the problem that needs solving.






40. A version of HTML for mobile devices and other limited hardware.






41. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






42. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






43. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






44. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






45. What you see when you perform a search on a search engine.






46. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






47. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






48. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






49. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






50. Leftover Ad space that hasn't been sold