Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A visitor completing a target action.






2. An approach to web design that aims for lightweight code and standards compliant websites.






3. To get free search traffic - think: why will they link to you?






4. Unpaid traffic that Google etc send - based on your quality content






5. Content websites that serve PPC adverts from the same provider - such as AdWords.






6. How Adsense and its type of ads work - advertiser pays for every click






7. Build one if you want total control over its content and all activity






8. A software tool that collects data on website users based on metrics to measure its performance.






9. Type of internet marketing methods that is either illegal or frowned upon by search engines






10. Links from one page on our site to another






11. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






12. More than one keyword can be referred to as a keyword phrase.






13. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






14. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






15. Used on Twitter to help others follow certain conversations. Users tag their comments.






16. A click on a link that leads to another website.






17. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






18. # of times a whole page is served (or loaded)






19. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






20. Last page visited






21. A prominent aspect of a product which is beneficial to users.






22. When businesses sell products/services to consumers.






23. A web address which is unique to every page on the Internet.






24. How a web user moves through a website - and the elements that assist the user.






25. Buying traffic - Big sites with deep pockets dominate






26. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






27. The elements of a URL that are dynamically generated.






28. The layout and structure of a website - which should be according to information hierarchy and categories.






29. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






30. Leftover Ad space that hasn't been sold






31. The visible - clickable text in a link.






32. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






33. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






34. Links from external sites to our sites - if they like your stuff they will link to you






35. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






36. A rough value Google assigns to a page






37. Google's system where you can put Google ads on your own site and get paid for clicks






38. All the content that can be seen on a screen without scrolling down.






39. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






40. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






41. The Affiliate or Publisher markets the products of the Merchant.






42. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






43. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






44. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






45. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






46. The number of times a keyword or key phrase appears on a website.






47. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






48. Used to describe the relative position of a web page in the SERPs.






49. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






50. A piece of code that tracks a user's interaction and movement through a website.