Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A function which allows the mobile user to click on a link to make a telephone call.






2. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






3. Converts a domain name into an IP address.






4. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






5. The IP address is an exclusive number - which is used to represent every single computer in a network.






6. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






7. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






8. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






9. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






10. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






11. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






12. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






13. Transactions that take place on the server.






14. An approach to web design that aims for lightweight code and standards compliant websites.






15. Success rate of your Ad; how many people "buy" or completed the transaction






16. The percent of emails determined as opened out of the total number of emails sent.






17. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






18. The activity of getting inbound links to your site - creating good content and making online friends is a start






19. When businesses sell products/services to consumers.






20. A software tool that collects data on website users based on metrics to measure its performance.






21. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






22. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






23. Used on Twitter to help others follow certain conversations. Users tag their comments.






24. The list of links often found running down one side of a blog






25. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






26. All the content that can be seen on a screen without scrolling down.






27. The actual text of a link (the highlighted text you can click to go to the linked page)






28. A search engine's set of rules for ranking web pages.






29. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






30. Content websites that serve PPC adverts from the same provider - such as AdWords.






31. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






32. Last page visited






33. The page a link links to






34. Transactions that take place before information is sent to the server.






35. What you see when you perform a search on a search engine.






36. A piece of code that tracks a user's interaction and movement through a website.






37. The definitive version. In SEO - it refers to a definitive URL.






38. The degree to which a website is available to users with physical challenges or technical limitations.






39. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






40. The number of individuals who forwarded a specific email on.






41. Commission structure where the affiliate earns a percentage of a sale.






42. Newspapers - magazines - television and publishing houses are the realm of traditional media.






43. A character used to define a group of users to a website.






44. The name that is chosen to appear in the sender or from field of an email.






45. A version of HTML for mobile devices and other limited hardware.






46. Unrequested window that opens on top of the currently viewed window.






47. Leftover Ad space that hasn't been sold






48. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






49. # of files a site served (or loaded)






50. Marketing through social platforms like Facebook or Twitter etc.