Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






2. The visitors that visit a website.






3. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






4. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






5. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






6. Words or phrases that describe content and used when searching for something using a search engine.






7. The percent of emails determined as opened out of the total number of emails sent.






8. # of files a site served (or loaded)






9. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






10. The listings on a SERP that are paid for.






11. The activity of getting inbound links to your site - creating good content and making online friends is a start






12. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






13. The number of times a keyword or key phrase appears on a website.






14. How Adsense and its type of ads work - advertiser pays for every click






15. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






16. The actual text of a link (the highlighted text you can click to go to the linked page)






17. Buying traffic - Big sites with deep pockets dominate






18. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






19. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






20. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






21. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






22. A software tool that collects data on website users based on metrics to measure its performance.






23. The definitive version. In SEO - it refers to a definitive URL.






24. Transactions that take place before information is sent to the server.






25. A function which allows the mobile user to click on a link to make a telephone call.






26. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






27. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






28. Build one if you want total control over its content and all activity






29. Used to describe the relative position of a web page in the SERPs.






30. A character used to define a group of users to a website.






31. A version of HTML for mobile devices and other limited hardware.






32. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






33. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






34. Newspapers - magazines - television and publishing houses are the realm of traditional media.






35. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






36. Transactions that take place on the server.






37. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






38. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






39. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






40. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






41. The code that is used to write most websites






42. Leftover Ad space that hasn't been sold






43. The IP address is an exclusive number - which is used to represent every single computer in a network.






44. To get free search traffic - think: why will they link to you?






45. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






46. Links from one page on our site to another






47. Last page visited






48. The list of links often found running down one side of a blog






49. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






50. The Affiliate or Publisher markets the products of the Merchant.







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