Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How most sites price ads






2. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






3. Unrequested window that opens on top of the currently viewed window.






4. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






5. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






6. An approach to web design that aims for lightweight code and standards compliant websites.






7. A search engine's set of rules for ranking web pages.






8. Unpaid traffic that Google etc send - based on your quality content






9. The layout and structure of a website - which should be according to information hierarchy and categories.






10. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






11. A rough value Google assigns to a page






12. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






13. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






14. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






15. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






16. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






17. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






18. Marketing through social platforms like Facebook or Twitter etc.






19. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






20. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






21. Commission structure where the affiliate earns a percentage of a sale.






22. The number of individuals who forwarded a specific email on.






23. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






24. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






25. Targeted advertising based on content of the web page - e.g. Adsense






26. Buying traffic - Big sites with deep pockets dominate






27. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






28. Build one if you want total control over its content and all activity






29. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






30. Converts a domain name into an IP address.






31. Newspapers - magazines - television and publishing houses are the realm of traditional media.






32. A web address which is unique to every page on the Internet.






33. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






34. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






35. # of files a site served (or loaded)






36. All the content that can be seen on a screen without scrolling down.






37. A software tool that collects data on website users based on metrics to measure its performance.






38. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






39. # of times a whole page is served (or loaded)






40. Transactions that take place before information is sent to the server.






41. The percent of emails determined as opened out of the total number of emails sent.






42. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






43. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






44. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






45. The listings on a SERP that are paid for.






46. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






47. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






48. More than one keyword can be referred to as a keyword phrase.






49. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






50. Transactions that take place on the server.