Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Transactions that take place on the server.






2. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






3. The definitive version. In SEO - it refers to a definitive URL.






4. What you see when you perform a search on a search engine.






5. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






6. Another name for headline - a great headline is the first thing that attracts users






7. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






8. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






9. The positive outcome for a user that a feature provides.






10. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






11. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






12. Marketing through social platforms like Facebook or Twitter etc.






13. To give permission for emails to be sent to you.






14. Buying traffic - Big sites with deep pockets dominate






15. Unpaid traffic that Google etc send - based on your quality content






16. An online advertisement in the form of a graphic image that appears on a web page.






17. A metric that indicates whether a website is achieving its goals.






18. Converts a domain name into an IP address.






19. The number of times a keyword or key phrase appears on a website.






20. Tailoring content for many individuals.






21. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






22. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






23. Build one if you want total control over its content and all activity






24. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






25. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






26. The Affiliate or Publisher markets the products of the Merchant.






27. The elements of a URL that are dynamically generated.






28. All the content that can be seen on a screen without scrolling down.






29. A visitor completing a target action.






30. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






31. Used on Twitter to help others follow certain conversations. Users tag their comments.






32. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






33. The name that is chosen to appear in the sender or from field of an email.






34. Links from one page on our site to another






35. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






36. The layout and structure of a website - which should be according to information hierarchy and categories.






37. A prominent aspect of a product which is beneficial to users.






38. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






39. The many many long tail words we might want to rank for (e.g. bhojpuri books)






40. Newspapers - magazines - television and publishing houses are the realm of traditional media.






41. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






42. The degree to which a website is available to users with physical challenges or technical limitations.






43. When businesses sell products/services to consumers.






44. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






45. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






46. The actual text of a link (the highlighted text you can click to go to the linked page)






47. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






48. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






49. Transactions that take place before information is sent to the server.






50. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.