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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Sponsored links
Advert
Opt-out
Referrer
2. The actual text of a link (the highlighted text you can click to go to the linked page)
SEM/PPC (Search Engine Marketing / Pay per click)
adwords
Algorithm
anchor text
3. An email database a company generates itself without purchasing or renting names.
House list
Revenue share
internal links
Backlink
4. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
Universal Resource Locator (URL)
reciprocal linking
Nofollow link
SMM (Social Media Marketing)
5. An online advertisement in the form of a graphic image that appears on a web page.
blog roll
WebPR
Alt tag
Banner
6. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
HTML5
unique domains
time on site
Web analytics
7. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
viral
Customer Relationship Management (CRM)
keywords
CPM (Cost per thousand impressions)
8. The list of links often found running down one side of a blog
keywords
Canonical
Accessibility
blog roll
9. Google's system where you can put Google ads on your own site and get paid for clicks
Animated GIF
nofollow
Canonical
adsense
10. A function which allows the mobile user to click on a link to make a telephone call.
Click-to-call
Viral video
HyperText Markup Language (HTML)
website
11. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
Animated GIF
co-op ad
Unique forwarders
Cookie
12. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
click through rate
Meta tags
Tracking code
Google AdWords
13. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Flash
page views
Commission
SEO (Search Engine Optimization)
14. The paid search results on a SERP.
Sponsored links
organic / natural traffic
Tactic
Session
15. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Internet Service Provider (ISP)
Algorithm
Robot.txt
Cookie
16. Commission structure where the affiliate earns a percentage of a sale.
Viral video
Universal Resource Locator (URL)
Click-to-call
Revenue share
17. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Traditional media
Common Page Elements
Home page
redirects
18. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
link bait
unique visitors
hits
Alt tag
19. How many different people visit a page/site
unique visitors
3G
Strategy
SEO (Search Engine Optimization)
20. A metric that indicates whether a website is achieving its goals.
Nofollow link
Domain Name System(DNS)
Customer Relationship Management (CRM)
Key performance indicator (KPI)
21. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
click through rate
Animated GIF
Double opt-in
App
22. A click on a link that leads to another website.
Clickthrough
Ranking
Universal Resource Locator (URL)
contextual advertising
23. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
Brief
list
contextual advertising
Cost per Lead (CPL)
24. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Popup
Tracking
monetization
Backlink
25. The layout and structure of a website - which should be according to information hierarchy and categories.
Information architecture
permalink
SEM/PPC (Search Engine Marketing / Pay per click)
unique visitors
26. A version of HTML for mobile devices and other limited hardware.
Compact HyperText Markup Language (CHTML)
time on site
viral
Content network
27. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Banner
Domain name
Canonical
Cookie
28. The percent of emails determined as opened out of the total number of emails sent.
Algorithm
page
page rank
Open rate
29. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Ranking
Double opt-in
Call to action (CTA)
Information architecture
30. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Navigation
Strategy
Popup
Compact HyperText Markup Language (CHTML)
31. Type of internet marketing methods that is either illegal or frowned upon by search engines
Domain Name System(DNS)
black hat
Meta tags
Ranking
32. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Meta tags
App
Opt-out
Keyword phrase
33. Targeted advertising based on content of the web page - e.g. Adsense
contextual advertising
Banner
Information architecture
Paid search results
34. # of files a site served (or loaded)
news sharing
hits
Animated GIF
URL rewriting
35. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
viral
Unique forwarders
link bait
URL rewriting
36. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
permalink
Ranking
page rank
Internet Portal (IP) address
37. The number of times a keyword or key phrase appears on a website.
Keyword frequency
Keyword phrase
affiliate
news sharing
38. Transactions that take place before information is sent to the server.
Algorithm
Usability
Hard bounce
Client-side
39. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Server-side
HTML5
pinnacle key words / search words
Tracking
40. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
link building
URL rewriting
Action
Keyword frequency
41. The positive outcome for a user that a feature provides.
Keyword rankings
Benefit
pinnacle key words / search words
CPC (Cost per click)
42. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
title
link farm
conversion rate
Breadcrumbs
43. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
twitterati
Business to Consumers (B2C)
App
Keyword phrase
44. Buying traffic - Big sites with deep pockets dominate
SEM/PPC (Search Engine Marketing / Pay per click)
list
long tail key words / search words
Domain Name System(DNS)
45. What you see when you perform a search on a search engine.
Search engine results page (SERP)
viral
landing page
App
46. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Business to Business (B2B)
black hat
hits
permalink
47. The IP address is an exclusive number - which is used to represent every single computer in a network.
page
Breadcrumbs
Internet Protocol (IP) Address
adwords
48. The many many long tail words we might want to rank for (e.g. bhojpuri books)
Server-side
SEO (Search Engine Optimization)
long tail key words / search words
CPM (Cost per thousand impressions)
49. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
CPM (Cost per thousand impressions)
twitterati
Unique selling point (USP)
pinnacle key words / search words
50. How Adsense and its type of ads work - advertiser pays for every click
keywords
Accessibility
CPC (Cost per click)
Internet Service Provider (ISP)