Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A version of HTML for mobile devices and other limited hardware.






2. The failed delivery of email communication due to an undeviating reason like a non-existent address.






3. A piece of code that tracks a user's interaction and movement through a website.






4. All the content that can be seen on a screen without scrolling down.






5. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






6. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






7. Used on Twitter to help others follow certain conversations. Users tag their comments.






8. A metric that indicates whether a website is achieving its goals.






9. How most sites price ads






10. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






11. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






12. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






13. Type of internet marketing methods that is either illegal or frowned upon by search engines






14. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






15. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






16. A specific action or method that contributes to achieving a goal.






17. Buying traffic - Big sites with deep pockets dominate






18. This is what makes your offering different to your competitors'.






19. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






20. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






21. The activity of getting inbound links to your site - creating good content and making online friends is a start






22. The number of individuals who forwarded a specific email on.






23. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






24. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






25. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






26. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






27. The elements of a URL that are dynamically generated.






28. The listings on a SERP that are paid for.






29. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






30. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






31. A prominent aspect of a product which is beneficial to users.






32. Links from external sites to our sites - if they like your stuff they will link to you






33. Unpaid traffic that Google etc send - based on your quality content






34. The code that is used to write most websites






35. Converts a domain name into an IP address.






36. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






37. A character used to define a group of users to a website.






38. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






39. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






40. The visible - clickable text in a link.






41. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






42. Newspapers - magazines - television and publishing houses are the realm of traditional media.






43. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






44. Commission structure where the affiliate earns a percentage of a sale.






45. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






46. The name that is chosen to appear in the sender or from field of an email.






47. The page a link links to






48. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






49. Build one if you want total control over its content and all activity






50. Targeted advertising based on content of the web page - e.g. Adsense