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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
crawler/spider/robot/bot
Strategy
Viral video
Navigation
2. The name that is chosen to appear in the sender or from field of an email.
Popup
co-op ad
Sender alias
remnant ad
3. Unrequested window that opens on top of the currently viewed window.
Double opt-in
Online Reputation Management (ORM)
Popup
Canonical
4. Targeted advertising based on content of the web page - e.g. Adsense
anchor text
Flash
landing page
contextual advertising
5. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Client-side
Universal Resource Locator (URL)
Tracking
anchor text
6. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Robot.txt
Ranking
time on site
Revenue share
7. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
nofollow
Ranking
keywords
link bait
8. The paid search results on a SERP.
Viral video
Sponsored links
Anchor text
Spider
9. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Spider
Strategy
conversion rate
news sharing
10. An approach to web design that aims for lightweight code and standards compliant websites.
Referrer
Navigation
Cascading Style Sheets (CSS)
Web analytics
11. A version of HTML for mobile devices and other limited hardware.
Key performance indicator (KPI)
Universal Resource Locator (URL)
Canonical
Compact HyperText Markup Language (CHTML)
12. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Viral video
Keyword rankings
Clickthrough
Client-side
13. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Customer Relationship Management (CRM)
Backlink
Spider
Hyperlink
14. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Heading tags
Advert
Alt text
Soft bounce
15. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
page views
pinnacle key words / search words
WebPR
unique domains
16. The positive outcome for a user that a feature provides.
Benefit
Simple Mail Transfer Protocol (SMTP)
Canonical
Click-to-call
17. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Simple Mail Transfer Protocol (SMTP)
House list
Home page
click through rate
18. The activity of getting inbound links to your site - creating good content and making online friends is a start
Animated GIF
remnant ad
twitterati
link building
19. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Alt tag
Action
Backlink
Unique forwarders
20. Marketing through social platforms like Facebook or Twitter etc.
SMM (Social Media Marketing)
Sender alias
Action
Paid search results
21. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
HyperText Markup Language (HTML)
Dynamic parameter
co-op ad
Clickthrough
22. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Traditional media
Robot.txt
Animated GIF
Internet Protocol (IP) Address
23. Content websites that serve PPC adverts from the same provider - such as AdWords.
Hard bounce
Content network
co-op ad
time on site
24. The layout and structure of a website - which should be according to information hierarchy and categories.
adsense
Online Reputation Management (ORM)
pinnacle key words / search words
Information architecture
25. A character used to define a group of users to a website.
Open rate
Database
Persona
Meta data
26. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Database
Alt tag
Tracking code
Common Page Elements
27. A piece of code that tracks a user's interaction and movement through a website.
Keyword phrase
bounce rate
Tracking code
list
28. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Customer Relationship Management (CRM)
link equity / link juice
Referrer
Benefit
29. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Call to action (CTA)
Banner
co-op ad
URL rewriting
30. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
co-op ad
internal links
House list
twitterati
31. The visitors that visit a website.
Client-side
Traffic
Backlink
twitterati
32. The Affiliate or Publisher markets the products of the Merchant.
Affiliate or Publisher
House list
Hyperlink
conversion rate
33. Used on Twitter to help others follow certain conversations. Users tag their comments.
canonical version
redirects
Web analytics
hashtag
34. A protocol for sending messages from one server to another.
Alt text
Call to action (CTA)
Simple Mail Transfer Protocol (SMTP)
Unique selling point (USP)
35. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Cost per Lead (CPL)
click through rate
Google AdWords
unique domains
36. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Navigation
Opt-in
Google AdWords
Brief
37. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Alt text
Sender alias
Organic search results
Above the fold
38. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
hits
unique domains
black hat
Canonical
39. The number of individuals who forwarded a specific email on.
Brief
exit page
Unique forwarders
Algorithm
40. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Home page
Database
internal links
Popup
41. Used to describe the relative position of a web page in the SERPs.
Ranking
Tracking code
Keyword frequency
Cost per Lead (CPL)
42. Another name for headline - a great headline is the first thing that attracts users
URL rewriting
Canonical
title
Brief
43. Leftover Ad space that hasn't been sold
Anchor text
CPC (Cost per click)
Heading tags
remnant ad
44. Items which appear on every page of a website.
Opt-in
SEM/PPC (Search Engine Marketing / Pay per click)
Common Page Elements
Mass customisation
45. An email database a company generates itself without purchasing or renting names.
House list
Content network
Dynamic parameter
landing page
46. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Hard bounce
Breadcrumbs
Cookie
Spider
47. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
link equity / link juice
Viral video
page rank
Session
48. Last page visited
landing page
canonical version
Navigation
exit page
49. # of times a whole page is served (or loaded)
exit page
page views
Simple Mail Transfer Protocol (SMTP)
Call to action (CTA)
50. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
Simple Mail Transfer Protocol (SMTP)
adwords
canonical version
Robot.txt