Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






2. A version of HTML for mobile devices and other limited hardware.






3. # of files a site served (or loaded)






4. When businesses sell products/services to other businesses and not to consumers.






5. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






6. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






7. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






8. Leftover Ad space that hasn't been sold






9. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






10. The visible - clickable text in a link.






11. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






12. The visitors that visit a website.






13. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






14. The page a link links to






15. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






16. The failed delivery of email communication due to an undeviating reason like a non-existent address.






17. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






18. A rough value Google assigns to a page






19. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






20. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






21. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






22. A search engine's set of rules for ranking web pages.






23. Buying traffic - Big sites with deep pockets dominate






24. A click on a link that leads to another website.






25. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






26. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






27. How many different people visit a page/site






28. Success rate of your Ad; how many people "buy" or completed the transaction






29. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






30. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






31. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






32. A software tool that collects data on website users based on metrics to measure its performance.






33. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






34. Unrequested window that opens on top of the currently viewed window.






35. The activity of getting inbound links to your site - creating good content and making online friends is a start






36. The actual text of a link (the highlighted text you can click to go to the linked page)






37. A web address which is unique to every page on the Internet.






38. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






39. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






40. An approach to web design that aims for lightweight code and standards compliant websites.






41. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






42. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






43. Type of internet marketing methods that is either illegal or frowned upon by search engines






44. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






45. Converts a domain name into an IP address.






46. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






47. Transactions that take place on the server.






48. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






49. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






50. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.