Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






2. Used on Twitter to help others follow certain conversations. Users tag their comments.






3. The positive outcome for a user that a feature provides.






4. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






5. A prominent aspect of a product which is beneficial to users.






6. A protocol for sending messages from one server to another.






7. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






8. How a web user moves through a website - and the elements that assist the user.






9. This is what makes your offering different to your competitors'.






10. How Adsense and its type of ads work - advertiser pays for every click






11. Last page visited






12. When businesses sell products/services to consumers.






13. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






14. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






15. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






16. The number of times a keyword or key phrase appears on a website.






17. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






18. How many different people visit a page/site






19. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






20. A software tool that collects data on website users based on metrics to measure its performance.






21. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






22. A version of HTML for mobile devices and other limited hardware.






23. How most sites price ads






24. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






25. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






26. Commission structure where the affiliate earns a percentage of a sale.






27. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






28. To get free search traffic - think: why will they link to you?






29. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






30. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






31. A rough value Google assigns to a page






32. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






33. Content websites that serve PPC adverts from the same provider - such as AdWords.






34. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






35. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






36. # of times a whole page is served (or loaded)






37. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






38. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






39. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






40. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






41. Used to describe the relative position of a web page in the SERPs.






42. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






43. A function which allows the mobile user to click on a link to make a telephone call.






44. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






45. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






46. The activity of getting inbound links to your site - creating good content and making online friends is a start






47. The visible - clickable text in a link.






48. The code that is used to write most websites






49. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






50. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.