Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






2. Links from one page on our site to another






3. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






4. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






5. Used on Twitter to help others follow certain conversations. Users tag their comments.






6. The failed delivery of email communication due to an undeviating reason like a non-existent address.






7. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






8. A specific action or method that contributes to achieving a goal.






9. A piece of code that tracks a user's interaction and movement through a website.






10. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






11. When businesses sell products/services to other businesses and not to consumers.






12. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






13. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






14. How many different people visit a page/site






15. Targeted advertising based on content of the web page - e.g. Adsense






16. The list of links often found running down one side of a blog






17. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






18. Another name for headline - a great headline is the first thing that attracts users






19. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






20. To get free search traffic - think: why will they link to you?






21. Success rate of your Ad; how many people "buy" or completed the transaction






22. The IP address is an exclusive number - which is used to represent every single computer in a network.






23. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






24. An approach to web design that aims for lightweight code and standards compliant websites.






25. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






26. To give permission for emails to be sent to you.






27. A protocol for sending messages from one server to another.






28. More than one keyword can be referred to as a keyword phrase.






29. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






30. A rough value Google assigns to a page






31. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






32. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






33. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






34. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






35. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






36. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






37. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






38. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






39. The name that is chosen to appear in the sender or from field of an email.






40. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






41. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






42. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






43. A search engine's set of rules for ranking web pages.






44. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






45. Google's system where you can put Google ads on your own site and get paid for clicks






46. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






47. A visitor completing a target action.






48. The page a link links to






49. Unrequested window that opens on top of the currently viewed window.






50. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.







Sorry!:) No result found.

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