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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
inbound links / back links
page
Anchor text
Unique forwarders
2. A protocol for sending messages from one server to another.
Simple Mail Transfer Protocol (SMTP)
HTML5
Spider
Keyword frequency
3. The IP address is an exclusive number - which is used to represent every single computer in a network.
Canonical
Flash
Internet Protocol (IP) Address
link farm
4. Content websites that serve PPC adverts from the same provider - such as AdWords.
inbound links / back links
Nofollow link
White list
Content network
5. An email database a company generates itself without purchasing or renting names.
inbound links / back links
long tail key words / search words
House list
conversion rate
6. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Cost per Lead (CPL)
Internet Portal (IP) address
Breadcrumbs
Affiliate or Publisher
7. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Alt tag
Opt-in
anchor text
Benefit
8. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Online Reputation Management (ORM)
Common Page Elements
Call to action (CTA)
Cost per Lead (CPL)
9. This is what makes your offering different to your competitors'.
Unique selling point (USP)
Session
anchor text
Business to Consumers (B2C)
10. The page a link links to
Canonical
landing page
Navigation
Meta data
11. A visitor completing a target action.
Robot.txt
affiliate
Conversion
Tracking code
12. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Meta data
Nofollow link
Persona
Key performance indicator (KPI)
13. Unpaid traffic that Google etc send - based on your quality content
CPM (Cost per thousand impressions)
organic / natural traffic
Call to action (CTA)
Conversion
14. A software tool that collects data on website users based on metrics to measure its performance.
Domain name
crawler/spider/robot/bot
Web analytics
Hard bounce
15. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Heading tags
Unique selling point (USP)
Keyword frequency
Domain name
16. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Advert
WebPR
news sharing
Cost per Lead (CPL)
17. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Online Reputation Management (ORM)
Clickthrough
Keyword rankings
Cookie
18. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Sponsored links
App
White list
monetization
19. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
reciprocal linking
blog roll
Mass customisation
Popup
20. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
canonical version
Sender alias
Clickthrough
CPC (Cost per click)
21. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
page rank
Server-side
Advert
bounce rate
22. The layout and structure of a website - which should be according to information hierarchy and categories.
permalink
keywords
Information architecture
Open rate
23. Used on Twitter to help others follow certain conversations. Users tag their comments.
House list
Banner
Customer Relationship Management (CRM)
hashtag
24. Success rate of your Ad; how many people "buy" or completed the transaction
conversion rate
Canonical
Commission
Meta data
25. The listings on a SERP that are paid for.
Paid search results
co-op ad
Soft bounce
House list
26. To get free search traffic - think: why will they link to you?
SEO (Search Engine Optimization)
hits
link equity / link juice
Sender alias
27. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Organic search results
Session
Traditional media
HTML5
28. Commission structure where the affiliate earns a percentage of a sale.
Ranking
Revenue share
House list
hashtag
29. Last page visited
exit page
Navigation
Dynamic parameter
White list
30. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Algorithm
Usability
Domain name
nofollow
31. The visible - clickable text in a link.
Anchor text
canonical version
keywords
Keyword rankings
32. A prominent aspect of a product which is beneficial to users.
Backlink
Feature
affiliate
House list
33. When businesses sell products/services to other businesses and not to consumers.
Business to Business (B2B)
Tracking
link equity / link juice
Persona
34. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Flash
Online Reputation Management (ORM)
hits
Common Page Elements
35. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
exit page
redirects
blog roll
Sponsored links
36. A character used to define a group of users to a website.
hits
Persona
Heading tags
Sender alias
37. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
monetization
link bait
White list
link equity / link juice
38. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Call to action (CTA)
Online Reputation Management (ORM)
Meta tags
Action
39. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
landing page
Referrer
Internet Portal (IP) address
twitterati
40. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Click-to-call
link bait
Tactic
Customer Relationship Management (CRM)
41. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Meta data
Domain name
Common Page Elements
Home page
42. The percent of emails determined as opened out of the total number of emails sent.
click through rate
canonical version
redirects
Open rate
43. # of files a site served (or loaded)
App
hits
Banner
HyperText Markup Language (HTML)
44. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
blog roll
landing page
Cascading Style Sheets (CSS)
Call to action (CTA)
45. To give permission for emails to be sent to you.
inbound links / back links
Opt-in
3G
Brief
46. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
page rank
Online Reputation Management (ORM)
pinnacle key words / search words
Robot.txt
47. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Online Reputation Management (ORM)
click through rate
Affiliate or Publisher
unique visitors
48. A search engine's set of rules for ranking web pages.
Algorithm
canonical version
title
Session
49. A metric that indicates whether a website is achieving its goals.
Home page
co-op ad
Key performance indicator (KPI)
Keyword phrase
50. The visitors that visit a website.
Traffic
exit page
SEM/PPC (Search Engine Marketing / Pay per click)
Content network