Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






2. Newspapers - magazines - television and publishing houses are the realm of traditional media.






3. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






4. A piece of code that tracks a user's interaction and movement through a website.






5. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






6. Marketing through social platforms like Facebook or Twitter etc.






7. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






8. The number of individuals who forwarded a specific email on.






9. A visitor completing a target action.






10. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






11. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






12. The visitors that visit a website.






13. Leftover Ad space that hasn't been sold






14. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






15. The code that is used to write most websites






16. Google's system where you can put Google ads on your own site and get paid for clicks






17. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






18. The degree to which a website is available to users with physical challenges or technical limitations.






19. A web address which is unique to every page on the Internet.






20. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






21. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






22. A function which allows the mobile user to click on a link to make a telephone call.






23. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






24. Transactions that take place on the server.






25. The layout and structure of a website - which should be according to information hierarchy and categories.






26. A protocol for sending messages from one server to another.






27. A rough value Google assigns to a page






28. When businesses sell products/services to other businesses and not to consumers.






29. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






30. All the content that can be seen on a screen without scrolling down.






31. # of files a site served (or loaded)






32. Buying traffic - Big sites with deep pockets dominate






33. Unrequested window that opens on top of the currently viewed window.






34. Last page visited






35. The IP address is an exclusive number - which is used to represent every single computer in a network.






36. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






37. This is what makes your offering different to your competitors'.






38. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






39. The positive outcome for a user that a feature provides.






40. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






41. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






42. Tailoring content for many individuals.






43. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






44. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






45. The number of times a keyword or key phrase appears on a website.






46. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






47. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






48. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






49. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






50. An email database a company generates itself without purchasing or renting names.