Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tailoring content for many individuals.






2. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






3. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






4. This is what makes your offering different to your competitors'.






5. Links from one page on our site to another






6. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






7. To give permission for emails to be sent to you.






8. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






9. Transactions that take place on the server.






10. Last page visited






11. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






12. Converts a domain name into an IP address.






13. # of times a whole page is served (or loaded)






14. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






15. A web address which is unique to every page on the Internet.






16. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






17. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






18. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






19. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






20. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






21. Unpaid traffic that Google etc send - based on your quality content






22. The visitors that visit a website.






23. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






24. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






25. Targeted advertising based on content of the web page - e.g. Adsense






26. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






27. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






28. Type of internet marketing methods that is either illegal or frowned upon by search engines






29. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






30. How a web user moves through a website - and the elements that assist the user.






31. When businesses sell products/services to other businesses and not to consumers.






32. Google's system where you can put Google ads on your own site and get paid for clicks






33. The Affiliate or Publisher markets the products of the Merchant.






34. The many many long tail words we might want to rank for (e.g. bhojpuri books)






35. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






36. A click on a link that leads to another website.






37. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






38. A version of HTML for mobile devices and other limited hardware.






39. To get free search traffic - think: why will they link to you?






40. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






41. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






42. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






43. What you see when you perform a search on a search engine.






44. The positive outcome for a user that a feature provides.






45. An online advertisement in the form of a graphic image that appears on a web page.






46. How many different people visit a page/site






47. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






48. A function which allows the mobile user to click on a link to make a telephone call.






49. More than one keyword can be referred to as a keyword phrase.






50. A search engine's set of rules for ranking web pages.






Can you answer 50 questions in 15 minutes?



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