Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






2. To give permission for emails to be sent to you.






3. A function which allows the mobile user to click on a link to make a telephone call.






4. Links from external sites to our sites - if they like your stuff they will link to you






5. Transactions that take place on the server.






6. To get free search traffic - think: why will they link to you?






7. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






8. Used to describe the relative position of a web page in the SERPs.






9. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






10. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






11. The list of links often found running down one side of a blog






12. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






13. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






14. Content websites that serve PPC adverts from the same provider - such as AdWords.






15. How Adsense and its type of ads work - advertiser pays for every click






16. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






17. The name that is chosen to appear in the sender or from field of an email.






18. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






19. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






20. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






21. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






22. A software tool that collects data on website users based on metrics to measure its performance.






23. What you see when you perform a search on a search engine.






24. # of times a whole page is served (or loaded)






25. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






26. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






27. A document giving essential information concerning the problem that needs solving.






28. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






29. The layout and structure of a website - which should be according to information hierarchy and categories.






30. Tailoring content for many individuals.






31. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






32. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






33. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






34. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






35. A specific action or method that contributes to achieving a goal.






36. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






37. The number of individuals who forwarded a specific email on.






38. How many different people visit a page/site






39. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






40. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






41. A click on a link that leads to another website.






42. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






43. Items which appear on every page of a website.






44. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






45. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






46. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






47. A protocol for sending messages from one server to another.






48. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






49. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






50. The number of times a keyword or key phrase appears on a website.