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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Tracking
internal links
Universal Resource Locator (URL)
Google AdWords
2. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
news sharing
long tail key words / search words
Search engine results page (SERP)
Call to action (CTA)
3. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
Home page
Cascading Style Sheets (CSS)
Revenue share
page
4. Items which appear on every page of a website.
Common Page Elements
Internet Portal (IP) address
website
long tail key words / search words
5. The definitive version. In SEO - it refers to a definitive URL.
Tracking code
canonical version
Canonical
Heading tags
6. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Spider
link building
crawler/spider/robot/bot
Strategy
7. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Online Reputation Management (ORM)
click through rate
Usability
Client-side
8. Converts a domain name into an IP address.
WebPR
Domain Name System(DNS)
CPC (Cost per click)
Cascading Style Sheets (CSS)
9. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Customer Relationship Management (CRM)
Traffic
permalink
Opt-in
10. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
inbound links / back links
Key performance indicator (KPI)
HyperText Markup Language (HTML)
affiliate
11. Tailoring content for many individuals.
conversion rate
Spider
twitterati
Mass customisation
12. # of files a site served (or loaded)
Anchor text
Alt tag
hits
Search engine results page (SERP)
13. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Common Page Elements
Customer Relationship Management (CRM)
Soft bounce
bounce rate
14. More than one keyword can be referred to as a keyword phrase.
nofollow
Keyword phrase
unique visitors
Conversion
15. A rough value Google assigns to a page
Canonical
App
hashtag
page rank
16. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Mass customisation
Keyword phrase
Alt text
Commission
17. This is what makes your offering different to your competitors'.
Unique selling point (USP)
Google AdWords
affiliate
Sender alias
18. Marketing through social platforms like Facebook or Twitter etc.
Conversion
black hat
Banner
SMM (Social Media Marketing)
19. How a web user moves through a website - and the elements that assist the user.
White list
anchor text
Online Reputation Management (ORM)
Navigation
20. A web address which is unique to every page on the Internet.
Server-side
Universal Resource Locator (URL)
Ranking
redirects
21. Type of internet marketing methods that is either illegal or frowned upon by search engines
anchor text
SEM/PPC (Search Engine Marketing / Pay per click)
black hat
SEO (Search Engine Optimization)
22. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
organic / natural traffic
Viral video
website
Breadcrumbs
23. Content websites that serve PPC adverts from the same provider - such as AdWords.
CPC (Cost per click)
inbound links / back links
Keyword frequency
Content network
24. The visitors that visit a website.
Traffic
Cascading Style Sheets (CSS)
Banner
viral
25. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Soft bounce
Database
Cost per Lead (CPL)
Advert
26. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
viral
WebPR
conversion rate
Action
27. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Cookie
3G
hits
Persona
28. The paid search results on a SERP.
Conversion
Alt text
Sponsored links
Domain Name System(DNS)
29. Used to describe the relative position of a web page in the SERPs.
Ranking
news sharing
House list
Keyword rankings
30. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Revenue share
redirects
Cost per Lead (CPL)
reciprocal linking
31. Unrequested window that opens on top of the currently viewed window.
Tracking
Mass customisation
Popup
black hat
32. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Ranking
Flash
long tail key words / search words
permalink
33. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Cookie
Dynamic parameter
Dynamic keyword insertion
conversion rate
34. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Commission
Content network
Meta tags
unique visitors
35. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
Backlink
monetization
blog roll
website
36. Last page visited
news sharing
unique visitors
Cascading Style Sheets (CSS)
exit page
37. A version of HTML for mobile devices and other limited hardware.
Backlink
Key performance indicator (KPI)
Compact HyperText Markup Language (CHTML)
Banner
38. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Organic search results
inbound links / back links
Internet Service Provider (ISP)
Traditional media
39. The actual text of a link (the highlighted text you can click to go to the linked page)
long tail key words / search words
canonical version
Double opt-in
anchor text
40. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Keyword rankings
Active verb
Unique forwarders
bounce rate
41. Links from external sites to our sites - if they like your stuff they will link to you
inbound links / back links
Viral video
twitterati
Usability
42. A click on a link that leads to another website.
Clickthrough
anchor text
Internet Portal (IP) address
Affiliate or Publisher
43. The many many long tail words we might want to rank for (e.g. bhojpuri books)
long tail key words / search words
reciprocal linking
Internet Service Provider (ISP)
organic / natural traffic
44. Transactions that take place on the server.
Server-side
Soft bounce
Business to Consumers (B2C)
Backlink
45. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
Popup
Above the fold
bounce rate
link farm
46. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
landing page
anchor text
Online Reputation Management (ORM)
adwords
47. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
redirects
Keyword frequency
Meta tags
Traditional media
48. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Client-side
Revenue share
link equity / link juice
canonical version
49. The activity of getting inbound links to your site - creating good content and making online friends is a start
link equity / link juice
landing page
link building
CPM (Cost per thousand impressions)
50. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Keyword rankings
long tail key words / search words
Traditional media
CPC (Cost per click)
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