Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






2. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






3. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






4. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






5. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






6. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






7. To get free search traffic - think: why will they link to you?






8. How Adsense and its type of ads work - advertiser pays for every click






9. Used to describe the relative position of a web page in the SERPs.






10. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






11. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






12. Transactions that take place before information is sent to the server.






13. The Affiliate or Publisher markets the products of the Merchant.






14. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






15. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






16. Last page visited






17. A function which allows the mobile user to click on a link to make a telephone call.






18. Another name for headline - a great headline is the first thing that attracts users






19. A specific action or method that contributes to achieving a goal.






20. How many different people visit a page/site






21. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






22. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






23. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






24. What you see when you perform a search on a search engine.






25. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






26. Type of internet marketing methods that is either illegal or frowned upon by search engines






27. The number of individuals who forwarded a specific email on.






28. A metric that indicates whether a website is achieving its goals.






29. The elements of a URL that are dynamically generated.






30. A version of HTML for mobile devices and other limited hardware.






31. More than one keyword can be referred to as a keyword phrase.






32. The layout and structure of a website - which should be according to information hierarchy and categories.






33. A piece of code that tracks a user's interaction and movement through a website.






34. A prominent aspect of a product which is beneficial to users.






35. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






36. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






37. Converts a domain name into an IP address.






38. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






39. An email database a company generates itself without purchasing or renting names.






40. The positive outcome for a user that a feature provides.






41. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






42. The degree to which a website is available to users with physical challenges or technical limitations.






43. The failed delivery of email communication due to an undeviating reason like a non-existent address.






44. Newspapers - magazines - television and publishing houses are the realm of traditional media.






45. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






46. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






47. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






48. An approach to web design that aims for lightweight code and standards compliant websites.






49. A web address which is unique to every page on the Internet.






50. Tailoring content for many individuals.