Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






2. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






3. Used to describe the relative position of a web page in the SERPs.






4. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






5. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






6. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






7. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






8. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






9. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






10. Last page visited






11. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






12. Leftover Ad space that hasn't been sold






13. When businesses sell products/services to other businesses and not to consumers.






14. # of times a whole page is served (or loaded)






15. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






16. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






17. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






18. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






19. A function which allows the mobile user to click on a link to make a telephone call.






20. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






21. This is what makes your offering different to your competitors'.






22. The Affiliate or Publisher markets the products of the Merchant.






23. Marketing through social platforms like Facebook or Twitter etc.






24. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






25. A prominent aspect of a product which is beneficial to users.






26. A document giving essential information concerning the problem that needs solving.






27. Commission structure where the affiliate earns a percentage of a sale.






28. # of files a site served (or loaded)






29. The code that is used to write most websites






30. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






31. The paid search results on a SERP.






32. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






33. Type of internet marketing methods that is either illegal or frowned upon by search engines






34. Build one if you want total control over its content and all activity






35. The activity of getting inbound links to your site - creating good content and making online friends is a start






36. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






37. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






38. A rough value Google assigns to a page






39. The list of links often found running down one side of a blog






40. The page a link links to






41. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






42. The number of individuals who forwarded a specific email on.






43. Used on Twitter to help others follow certain conversations. Users tag their comments.






44. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






45. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






46. A version of HTML for mobile devices and other limited hardware.






47. To give permission for emails to be sent to you.






48. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






49. A piece of code that tracks a user's interaction and movement through a website.






50. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value