Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A version of HTML for mobile devices and other limited hardware.






2. The activity of getting inbound links to your site - creating good content and making online friends is a start






3. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






4. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






5. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






6. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






7. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






8. More than one keyword can be referred to as a keyword phrase.






9. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






10. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






11. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






12. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






13. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






14. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






15. Items which appear on every page of a website.






16. The Affiliate or Publisher markets the products of the Merchant.






17. All the content that can be seen on a screen without scrolling down.






18. An online advertisement in the form of a graphic image that appears on a web page.






19. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






20. The many many long tail words we might want to rank for (e.g. bhojpuri books)






21. The number of individuals who forwarded a specific email on.






22. The failed delivery of email communication due to an undeviating reason like a non-existent address.






23. Used on Twitter to help others follow certain conversations. Users tag their comments.






24. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






25. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






26. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






27. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






28. Newspapers - magazines - television and publishing houses are the realm of traditional media.






29. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






30. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






31. How a web user moves through a website - and the elements that assist the user.






32. Words or phrases that describe content and used when searching for something using a search engine.






33. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






34. Transactions that take place on the server.






35. A specific action or method that contributes to achieving a goal.






36. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






37. A software tool that collects data on website users based on metrics to measure its performance.






38. Unrequested window that opens on top of the currently viewed window.






39. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






40. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






41. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






42. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






43. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






44. Buying traffic - Big sites with deep pockets dominate






45. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






46. How Adsense and its type of ads work - advertiser pays for every click






47. Links from external sites to our sites - if they like your stuff they will link to you






48. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






49. # of files a site served (or loaded)






50. Tailoring content for many individuals.






Can you answer 50 questions in 15 minutes?



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