Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






2. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






3. Unpaid traffic that Google etc send - based on your quality content






4. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






5. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






6. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






7. The elements of a URL that are dynamically generated.






8. A visitor completing a target action.






9. Converts a domain name into an IP address.






10. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






11. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






12. A piece of code that tracks a user's interaction and movement through a website.






13. When businesses sell products/services to other businesses and not to consumers.






14. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






15. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






16. What you see when you perform a search on a search engine.






17. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






18. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






19. Unrequested window that opens on top of the currently viewed window.






20. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






21. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






22. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






23. Used to describe the relative position of a web page in the SERPs.






24. Google's system where you can put Google ads on your own site and get paid for clicks






25. # of files a site served (or loaded)






26. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






27. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






28. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






29. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






30. A function which allows the mobile user to click on a link to make a telephone call.






31. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






32. Type of internet marketing methods that is either illegal or frowned upon by search engines






33. Words or phrases that describe content and used when searching for something using a search engine.






34. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






35. All the content that can be seen on a screen without scrolling down.






36. A specific action or method that contributes to achieving a goal.






37. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






38. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






39. The layout and structure of a website - which should be according to information hierarchy and categories.






40. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






41. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






42. Items which appear on every page of a website.






43. How many different people visit a page/site






44. Links from one page on our site to another






45. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






46. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






47. Success rate of your Ad; how many people "buy" or completed the transaction






48. Content websites that serve PPC adverts from the same provider - such as AdWords.






49. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






50. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.







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Can you answer 50 questions in 15 minutes?


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