Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Links from external sites to our sites - if they like your stuff they will link to you






2. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






3. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






4. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






5. Newspapers - magazines - television and publishing houses are the realm of traditional media.






6. # of files a site served (or loaded)






7. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






8. A click on a link that leads to another website.






9. Links from one page on our site to another






10. A document giving essential information concerning the problem that needs solving.






11. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






12. A protocol for sending messages from one server to another.






13. All the content that can be seen on a screen without scrolling down.






14. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






15. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






16. Used to describe the relative position of a web page in the SERPs.






17. A search engine's set of rules for ranking web pages.






18. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






19. Unpaid traffic that Google etc send - based on your quality content






20. The name that is chosen to appear in the sender or from field of an email.






21. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






22. To get free search traffic - think: why will they link to you?






23. A piece of code that tracks a user's interaction and movement through a website.






24. An online advertisement in the form of a graphic image that appears on a web page.






25. The number of individuals who forwarded a specific email on.






26. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






27. Build one if you want total control over its content and all activity






28. Converts a domain name into an IP address.






29. The percent of emails determined as opened out of the total number of emails sent.






30. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






31. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






32. The list of links often found running down one side of a blog






33. The many many long tail words we might want to rank for (e.g. bhojpuri books)






34. Targeted advertising based on content of the web page - e.g. Adsense






35. Last page visited






36. The activity of getting inbound links to your site - creating good content and making online friends is a start






37. A rough value Google assigns to a page






38. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






39. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






40. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






41. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






42. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






43. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






44. A function which allows the mobile user to click on a link to make a telephone call.






45. The paid search results on a SERP.






46. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






47. A version of HTML for mobile devices and other limited hardware.






48. Items which appear on every page of a website.






49. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






50. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature