Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How a web user moves through a website - and the elements that assist the user.






2. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






3. A version of HTML for mobile devices and other limited hardware.






4. The positive outcome for a user that a feature provides.






5. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






6. A visitor completing a target action.






7. The degree to which a website is available to users with physical challenges or technical limitations.






8. A document giving essential information concerning the problem that needs solving.






9. A function which allows the mobile user to click on a link to make a telephone call.






10. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






11. How Adsense and its type of ads work - advertiser pays for every click






12. All the content that can be seen on a screen without scrolling down.






13. A web address which is unique to every page on the Internet.






14. Transactions that take place before information is sent to the server.






15. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






16. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






17. Used on Twitter to help others follow certain conversations. Users tag their comments.






18. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






19. The code that is used to write most websites






20. The list of links often found running down one side of a blog






21. Last page visited






22. Used to describe the relative position of a web page in the SERPs.






23. # of files a site served (or loaded)






24. A character used to define a group of users to a website.






25. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






26. The actual text of a link (the highlighted text you can click to go to the linked page)






27. An email database a company generates itself without purchasing or renting names.






28. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






29. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






30. This is what makes your offering different to your competitors'.






31. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






32. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






33. The listings on a SERP that are paid for.






34. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






35. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






36. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






37. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






38. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






39. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






40. Google's system where you can put Google ads on your own site and get paid for clicks






41. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






42. The Affiliate or Publisher markets the products of the Merchant.






43. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






44. # of times a whole page is served (or loaded)






45. Unrequested window that opens on top of the currently viewed window.






46. An approach to web design that aims for lightweight code and standards compliant websites.






47. An online advertisement in the form of a graphic image that appears on a web page.






48. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






49. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






50. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.