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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
WebPR
keywords
Benefit
Organic search results
2. The visible - clickable text in a link.
Paid search results
Search engine results page (SERP)
Clickthrough
Anchor text
3. Unrequested window that opens on top of the currently viewed window.
unique domains
Popup
Accessibility
inbound links / back links
4. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
click through rate
Strategy
Persona
Call to action (CTA)
5. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
blog roll
Cookie
Viral video
inbound links / back links
6. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Alt text
adwords
click through rate
Strategy
7. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Home page
Domain Name System(DNS)
Cookie
Spider
8. Type of internet marketing methods that is either illegal or frowned upon by search engines
Cost per Lead (CPL)
Organic search results
co-op ad
black hat
9. Marketing through social platforms like Facebook or Twitter etc.
Client-side
viral
SMM (Social Media Marketing)
Universal Resource Locator (URL)
10. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
page views
Client-side
App
Unique forwarders
11. To give permission for emails to be sent to you.
Business to Business (B2B)
Alt tag
Opt-in
Canonical
12. How most sites price ads
landing page
link bait
CPM (Cost per thousand impressions)
Sender alias
13. Items which appear on every page of a website.
Universal Resource Locator (URL)
Common Page Elements
Database
Alt text
14. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
nofollow
Google AdWords
click through rate
internal links
15. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Ranking
Spider
Tactic
Meta tags
16. Newspapers - magazines - television and publishing houses are the realm of traditional media.
link bait
Traditional media
Key performance indicator (KPI)
link equity / link juice
17. The actual text of a link (the highlighted text you can click to go to the linked page)
anchor text
Strategy
Backlink
CPM (Cost per thousand impressions)
18. The paid search results on a SERP.
Sponsored links
Web analytics
Usability
hashtag
19. A search engine's set of rules for ranking web pages.
Business to Business (B2B)
blog roll
Algorithm
Compact HyperText Markup Language (CHTML)
20. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
Information architecture
Banner
unique domains
Paid search results
21. Another name for headline - a great headline is the first thing that attracts users
Search engine results page (SERP)
link building
title
Internet Portal (IP) address
22. A visitor completing a target action.
viral
Conversion
Breadcrumbs
Canonical
23. A character used to define a group of users to a website.
Above the fold
Dynamic keyword insertion
organic / natural traffic
Persona
24. The page a link links to
Viral video
3G
landing page
Advert
25. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Hard bounce
URL rewriting
Opt-out
Universal Resource Locator (URL)
26. What you see when you perform a search on a search engine.
Meta tags
Cascading Style Sheets (CSS)
keywords
Search engine results page (SERP)
27. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
adsense
Above the fold
WebPR
canonical version
28. An approach to web design that aims for lightweight code and standards compliant websites.
hashtag
Cascading Style Sheets (CSS)
Simple Mail Transfer Protocol (SMTP)
nofollow
29. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Mass customisation
Alt text
3G
Domain name
30. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Database
blog roll
Business to Consumers (B2C)
remnant ad
31. How Adsense and its type of ads work - advertiser pays for every click
contextual advertising
Sender alias
CPC (Cost per click)
keywords
32. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
long tail key words / search words
Google AdWords
time on site
Traditional media
33. The code that is used to write most websites
HyperText Markup Language (HTML)
Sponsored links
Home page
Internet Protocol (IP) Address
34. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Traffic
SMM (Social Media Marketing)
Customer Relationship Management (CRM)
inbound links / back links
35. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
list
Web analytics
page views
adsense
36. Unpaid traffic that Google etc send - based on your quality content
Business to Consumers (B2C)
Customer Relationship Management (CRM)
Spider
organic / natural traffic
37. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Algorithm
Strategy
Active verb
Accessibility
38. Converts a domain name into an IP address.
Key performance indicator (KPI)
Domain Name System(DNS)
Cookie
adsense
39. How many different people visit a page/site
Popup
HyperText Markup Language (HTML)
unique visitors
Spider
40. How a web user moves through a website - and the elements that assist the user.
news sharing
Navigation
Sender alias
Anchor text
41. Google's system where you can put Google ads on your own site and get paid for clicks
crawler/spider/robot/bot
nofollow
remnant ad
adsense
42. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Breadcrumbs
SEM/PPC (Search Engine Marketing / Pay per click)
Internet Portal (IP) address
reciprocal linking
43. Tailoring content for many individuals.
Mass customisation
CPC (Cost per click)
Meta data
Viral video
44. A document giving essential information concerning the problem that needs solving.
Conversion
Viral video
page views
Brief
45. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
3G
Commission
CPC (Cost per click)
HTML5
46. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
CPM (Cost per thousand impressions)
Tracking code
White list
Universal Resource Locator (URL)
47. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
link bait
Meta data
permalink
crawler/spider/robot/bot
48. When businesses sell products/services to consumers.
Business to Consumers (B2C)
WebPR
Strategy
HyperText Markup Language (HTML)
49. The failed delivery of email communication due to an undeviating reason like a non-existent address.
redirects
Clickthrough
Hard bounce
Flash
50. An email database a company generates itself without purchasing or renting names.
Dynamic parameter
Ranking
Advert
House list
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