Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The listings on a SERP that are paid for.






2. # of files a site served (or loaded)






3. A web address which is unique to every page on the Internet.






4. Links from one page on our site to another






5. A protocol for sending messages from one server to another.






6. How most sites price ads






7. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






8. A visitor completing a target action.






9. The definitive version. In SEO - it refers to a definitive URL.






10. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






11. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






12. The elements of a URL that are dynamically generated.






13. Commission structure where the affiliate earns a percentage of a sale.






14. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






15. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






16. A metric that indicates whether a website is achieving its goals.






17. The list of links often found running down one side of a blog






18. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






19. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






20. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






21. Build one if you want total control over its content and all activity






22. Buying traffic - Big sites with deep pockets dominate






23. The many many long tail words we might want to rank for (e.g. bhojpuri books)






24. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






25. Newspapers - magazines - television and publishing houses are the realm of traditional media.






26. The positive outcome for a user that a feature provides.






27. The actual text of a link (the highlighted text you can click to go to the linked page)






28. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






29. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






30. An approach to web design that aims for lightweight code and standards compliant websites.






31. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






32. An email database a company generates itself without purchasing or renting names.






33. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






34. Content websites that serve PPC adverts from the same provider - such as AdWords.






35. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






36. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






37. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






38. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






39. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






40. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






41. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






42. Used on Twitter to help others follow certain conversations. Users tag their comments.






43. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






44. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






45. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






46. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






47. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






48. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






49. The degree to which a website is available to users with physical challenges or technical limitations.






50. How a web user moves through a website - and the elements that assist the user.