Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






2. A protocol for sending messages from one server to another.






3. The failed delivery of email communication due to an undeviating reason like a non-existent address.






4. The page a link links to






5. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






6. A visitor completing a target action.






7. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






8. Commission structure where the affiliate earns a percentage of a sale.






9. When businesses sell products/services to consumers.






10. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






11. The definitive version. In SEO - it refers to a definitive URL.






12. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






13. A prominent aspect of a product which is beneficial to users.






14. # of times a whole page is served (or loaded)






15. A piece of code that tracks a user's interaction and movement through a website.






16. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






17. An approach to web design that aims for lightweight code and standards compliant websites.






18. The name that is chosen to appear in the sender or from field of an email.






19. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






20. The visible - clickable text in a link.






21. Build one if you want total control over its content and all activity






22. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






23. Transactions that take place before information is sent to the server.






24. When businesses sell products/services to other businesses and not to consumers.






25. To get free search traffic - think: why will they link to you?






26. # of files a site served (or loaded)






27. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






28. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






29. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






30. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






31. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






32. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






33. The listings on a SERP that are paid for.






34. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






35. The IP address is an exclusive number - which is used to represent every single computer in a network.






36. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






37. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






38. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






39. All the content that can be seen on a screen without scrolling down.






40. The visitors that visit a website.






41. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






42. The actual text of a link (the highlighted text you can click to go to the linked page)






43. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






44. A document giving essential information concerning the problem that needs solving.






45. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






46. The percent of emails determined as opened out of the total number of emails sent.






47. The paid search results on a SERP.






48. The number of times a keyword or key phrase appears on a website.






49. A search engine's set of rules for ranking web pages.






50. Unrequested window that opens on top of the currently viewed window.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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