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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
news sharing
Persona
Search engine results page (SERP)
Action
2. The visitors that visit a website.
Traffic
Commission
Ranking
link bait
3. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Popup
Meta tags
link farm
Simple Mail Transfer Protocol (SMTP)
4. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Referrer
page views
Dynamic parameter
Dynamic keyword insertion
5. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
Referrer
Conversion
Animated GIF
page
6. Words or phrases that describe content and used when searching for something using a search engine.
Dynamic parameter
Traffic
Persona
keywords
7. The percent of emails determined as opened out of the total number of emails sent.
list
Alt text
Heading tags
Open rate
8. # of files a site served (or loaded)
hits
Brief
Ranking
Affiliate or Publisher
9. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
Robot.txt
long tail key words / search words
Domain Name System(DNS)
twitterati
10. The listings on a SERP that are paid for.
Paid search results
co-op ad
Algorithm
twitterati
11. The activity of getting inbound links to your site - creating good content and making online friends is a start
Information architecture
Alt tag
black hat
link building
12. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Alt tag
SMM (Social Media Marketing)
Information architecture
Dynamic keyword insertion
13. The number of times a keyword or key phrase appears on a website.
Server-side
Compact HyperText Markup Language (CHTML)
Clickthrough
Keyword frequency
14. How Adsense and its type of ads work - advertiser pays for every click
Compact HyperText Markup Language (CHTML)
crawler/spider/robot/bot
CPC (Cost per click)
Dynamic parameter
15. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Advert
Server-side
black hat
Alt tag
16. The actual text of a link (the highlighted text you can click to go to the linked page)
Hyperlink
Organic search results
adsense
anchor text
17. Buying traffic - Big sites with deep pockets dominate
Database
website
SEO (Search Engine Optimization)
SEM/PPC (Search Engine Marketing / Pay per click)
18. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Flash
Accessibility
hits
Online Reputation Management (ORM)
19. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Active verb
Content network
URL rewriting
permalink
20. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
adsense
Web analytics
Traditional media
Customer Relationship Management (CRM)
21. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
time on site
HTML5
Active verb
conversion rate
22. A software tool that collects data on website users based on metrics to measure its performance.
long tail key words / search words
monetization
link farm
Web analytics
23. The definitive version. In SEO - it refers to a definitive URL.
SEO (Search Engine Optimization)
link equity / link juice
Canonical
Cookie
24. Transactions that take place before information is sent to the server.
Client-side
Hard bounce
unique domains
page
25. A function which allows the mobile user to click on a link to make a telephone call.
Click-to-call
permalink
Advert
Hyperlink
26. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
website
Keyword rankings
Nofollow link
WebPR
27. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
Hyperlink
Conversion
Client-side
HTML5
28. Build one if you want total control over its content and all activity
link bait
website
White list
Database
29. Used to describe the relative position of a web page in the SERPs.
Ranking
Tracking code
Anchor text
Simple Mail Transfer Protocol (SMTP)
30. A character used to define a group of users to a website.
Persona
Anchor text
Mass customisation
unique visitors
31. A version of HTML for mobile devices and other limited hardware.
Compact HyperText Markup Language (CHTML)
contextual advertising
Universal Resource Locator (URL)
bounce rate
32. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
Mass customisation
Hard bounce
Client-side
crawler/spider/robot/bot
33. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
HTML5
twitterati
Cost per Lead (CPL)
Home page
34. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Business to Business (B2B)
Search engine results page (SERP)
Traditional media
page views
35. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
conversion rate
Alt tag
Animated GIF
permalink
36. Transactions that take place on the server.
Server-side
Navigation
Cookie
viral
37. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Session
organic / natural traffic
Heading tags
conversion rate
38. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
Universal Resource Locator (URL)
Search engine results page (SERP)
Traffic
canonical version
39. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Hyperlink
Server-side
App
Ranking
40. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Hyperlink
Strategy
Backlink
Online Reputation Management (ORM)
41. The code that is used to write most websites
WebPR
Tactic
HyperText Markup Language (HTML)
Canonical
42. Leftover Ad space that hasn't been sold
blog roll
Business to Business (B2B)
remnant ad
link farm
43. The IP address is an exclusive number - which is used to represent every single computer in a network.
page rank
Sponsored links
Internet Protocol (IP) Address
Revenue share
44. To get free search traffic - think: why will they link to you?
Unique selling point (USP)
Soft bounce
SEO (Search Engine Optimization)
inbound links / back links
45. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
Information architecture
viral
Google AdWords
Cookie
46. Links from one page on our site to another
Keyword rankings
Keyword phrase
Benefit
internal links
47. Last page visited
Content network
exit page
organic / natural traffic
redirects
48. The list of links often found running down one side of a blog
blog roll
Referrer
CPC (Cost per click)
Action
49. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Unique selling point (USP)
Active verb
Clickthrough
Meta data
50. The Affiliate or Publisher markets the products of the Merchant.
Organic search results
keywords
Double opt-in
Affiliate or Publisher
Sorry!:) No result found.
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