Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A visitor completing a target action.






2. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






3. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






4. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






5. Content websites that serve PPC adverts from the same provider - such as AdWords.






6. The page a link links to






7. The list of links often found running down one side of a blog






8. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






9. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






10. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






11. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






12. A search engine's set of rules for ranking web pages.






13. # of files a site served (or loaded)






14. Unrequested window that opens on top of the currently viewed window.






15. Type of internet marketing methods that is either illegal or frowned upon by search engines






16. Targeted advertising based on content of the web page - e.g. Adsense






17. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






18. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






19. Converts a domain name into an IP address.






20. A click on a link that leads to another website.






21. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






22. What you see when you perform a search on a search engine.






23. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






24. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






25. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






26. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






27. How most sites price ads






28. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






29. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






30. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






31. How Adsense and its type of ads work - advertiser pays for every click






32. The layout and structure of a website - which should be according to information hierarchy and categories.






33. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






34. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






35. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






36. More than one keyword can be referred to as a keyword phrase.






37. A prominent aspect of a product which is beneficial to users.






38. The actual text of a link (the highlighted text you can click to go to the linked page)






39. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






40. A rough value Google assigns to a page






41. A version of HTML for mobile devices and other limited hardware.






42. The number of individuals who forwarded a specific email on.






43. Items which appear on every page of a website.






44. When businesses sell products/services to other businesses and not to consumers.






45. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






46. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






47. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






48. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






49. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






50. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.