Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The degree to which a website is available to users with physical challenges or technical limitations.






2. Used on Twitter to help others follow certain conversations. Users tag their comments.






3. A character used to define a group of users to a website.






4. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






5. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






6. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






7. The failed delivery of email communication due to an undeviating reason like a non-existent address.






8. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






9. The positive outcome for a user that a feature provides.






10. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






11. Tailoring content for many individuals.






12. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






13. A web address which is unique to every page on the Internet.






14. How a web user moves through a website - and the elements that assist the user.






15. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






16. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






17. The activity of getting inbound links to your site - creating good content and making online friends is a start






18. Words or phrases that describe content and used when searching for something using a search engine.






19. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






20. The Affiliate or Publisher markets the products of the Merchant.






21. The IP address is an exclusive number - which is used to represent every single computer in a network.






22. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






23. The listings on a SERP that are paid for.






24. How most sites price ads






25. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






26. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






27. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






28. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






29. A metric that indicates whether a website is achieving its goals.






30. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






31. The number of individuals who forwarded a specific email on.






32. Google's system where you can put Google ads on your own site and get paid for clicks






33. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






34. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






35. An approach to web design that aims for lightweight code and standards compliant websites.






36. A prominent aspect of a product which is beneficial to users.






37. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






38. How Adsense and its type of ads work - advertiser pays for every click






39. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






40. How many different people visit a page/site






41. When businesses sell products/services to other businesses and not to consumers.






42. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






43. Buying traffic - Big sites with deep pockets dominate






44. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






45. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






46. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






47. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






48. Type of internet marketing methods that is either illegal or frowned upon by search engines






49. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






50. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.