Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Links from external sites to our sites - if they like your stuff they will link to you






2. What you see when you perform a search on a search engine.






3. Converts a domain name into an IP address.






4. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






5. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






6. The layout and structure of a website - which should be according to information hierarchy and categories.






7. A function which allows the mobile user to click on a link to make a telephone call.






8. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






9. Commission structure where the affiliate earns a percentage of a sale.






10. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






11. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






12. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






13. A software tool that collects data on website users based on metrics to measure its performance.






14. Items which appear on every page of a website.






15. Unrequested window that opens on top of the currently viewed window.






16. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






17. An email database a company generates itself without purchasing or renting names.






18. An approach to web design that aims for lightweight code and standards compliant websites.






19. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






20. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






21. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






22. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






23. When businesses sell products/services to consumers.






24. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






25. Tailoring content for many individuals.






26. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






27. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






28. # of files a site served (or loaded)






29. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






30. The visible - clickable text in a link.






31. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






32. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






33. Unpaid traffic that Google etc send - based on your quality content






34. All the content that can be seen on a screen without scrolling down.






35. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






36. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






37. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






38. The definitive version. In SEO - it refers to a definitive URL.






39. This is what makes your offering different to your competitors'.






40. A rough value Google assigns to a page






41. Used on Twitter to help others follow certain conversations. Users tag their comments.






42. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






43. The elements of a URL that are dynamically generated.






44. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






45. The number of times a keyword or key phrase appears on a website.






46. A search engine's set of rules for ranking web pages.






47. A metric that indicates whether a website is achieving its goals.






48. A prominent aspect of a product which is beneficial to users.






49. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






50. Google's system where you can put Google ads on your own site and get paid for clicks