Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






2. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






3. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






4. # of times a whole page is served (or loaded)






5. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






6. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






7. The IP address is an exclusive number - which is used to represent every single computer in a network.






8. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






9. The number of times a keyword or key phrase appears on a website.






10. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






11. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






12. Google's system where you can put Google ads on your own site and get paid for clicks






13. The many many long tail words we might want to rank for (e.g. bhojpuri books)






14. Transactions that take place before information is sent to the server.






15. To give permission for emails to be sent to you.






16. A metric that indicates whether a website is achieving its goals.






17. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






18. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






19. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






20. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






21. Newspapers - magazines - television and publishing houses are the realm of traditional media.






22. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






23. To get free search traffic - think: why will they link to you?






24. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






25. A piece of code that tracks a user's interaction and movement through a website.






26. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






27. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






28. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






29. Links from external sites to our sites - if they like your stuff they will link to you






30. A prominent aspect of a product which is beneficial to users.






31. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






32. Tailoring content for many individuals.






33. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






34. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






35. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






36. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






37. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






38. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






39. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






40. Items which appear on every page of a website.






41. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






42. Marketing through social platforms like Facebook or Twitter etc.






43. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






44. A software tool that collects data on website users based on metrics to measure its performance.






45. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






46. A version of HTML for mobile devices and other limited hardware.






47. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






48. How most sites price ads






49. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






50. More than one keyword can be referred to as a keyword phrase.







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