Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






2. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






3. Marketing through social platforms like Facebook or Twitter etc.






4. A web address which is unique to every page on the Internet.






5. How Adsense and its type of ads work - advertiser pays for every click






6. The IP address is an exclusive number - which is used to represent every single computer in a network.






7. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






8. A function which allows the mobile user to click on a link to make a telephone call.






9. A rough value Google assigns to a page






10. Items which appear on every page of a website.






11. Used to describe the relative position of a web page in the SERPs.






12. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






13. The visible - clickable text in a link.






14. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






15. Converts a domain name into an IP address.






16. An email database a company generates itself without purchasing or renting names.






17. Last page visited






18. A specific action or method that contributes to achieving a goal.






19. How a web user moves through a website - and the elements that assist the user.






20. Buying traffic - Big sites with deep pockets dominate






21. A protocol for sending messages from one server to another.






22. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






23. Transactions that take place before information is sent to the server.






24. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






25. This is what makes your offering different to your competitors'.






26. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






27. To give permission for emails to be sent to you.






28. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






29. The percent of emails determined as opened out of the total number of emails sent.






30. The failed delivery of email communication due to an undeviating reason like a non-existent address.






31. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






32. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






33. The layout and structure of a website - which should be according to information hierarchy and categories.






34. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






35. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






36. To get free search traffic - think: why will they link to you?






37. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






38. Links from one page on our site to another






39. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






40. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






41. A visitor completing a target action.






42. Links from external sites to our sites - if they like your stuff they will link to you






43. The actual text of a link (the highlighted text you can click to go to the linked page)






44. Success rate of your Ad; how many people "buy" or completed the transaction






45. Transactions that take place on the server.






46. The list of links often found running down one side of a blog






47. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






48. A search engine's set of rules for ranking web pages.






49. The number of times a keyword or key phrase appears on a website.






50. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.







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Can you answer 50 questions in 15 minutes?


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