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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
Domain name
Canonical
Heading tags
affiliate
2. How many different people visit a page/site
page views
Feature
Clickthrough
unique visitors
3. To give permission for emails to be sent to you.
exit page
page views
crawler/spider/robot/bot
Opt-in
4. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
adsense
pinnacle key words / search words
Content network
landing page
5. All the content that can be seen on a screen without scrolling down.
Above the fold
Feature
Hard bounce
Domain name
6. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Keyword phrase
3G
Tracking code
Accessibility
7. The many many long tail words we might want to rank for (e.g. bhojpuri books)
contextual advertising
link farm
blog roll
long tail key words / search words
8. Words or phrases that describe content and used when searching for something using a search engine.
keywords
Alt tag
Spider
Conversion
9. The paid search results on a SERP.
Sponsored links
Active verb
Customer Relationship Management (CRM)
Traditional media
10. Success rate of your Ad; how many people "buy" or completed the transaction
Content network
conversion rate
Anchor text
reciprocal linking
11. The visitors that visit a website.
Algorithm
click through rate
Traffic
Soft bounce
12. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Traditional media
Robot.txt
Cost per Lead (CPL)
Hyperlink
13. A function which allows the mobile user to click on a link to make a telephone call.
Search engine results page (SERP)
Universal Resource Locator (URL)
Click-to-call
Robot.txt
14. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Animated GIF
canonical version
Paid search results
blog roll
15. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
nofollow
Referrer
reciprocal linking
Web analytics
16. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
black hat
HTML5
Cost per Lead (CPL)
co-op ad
17. Type of internet marketing methods that is either illegal or frowned upon by search engines
black hat
Universal Resource Locator (URL)
Soft bounce
Active verb
18. A prominent aspect of a product which is beneficial to users.
Opt-out
Feature
Sender alias
Home page
19. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Popup
Alt tag
blog roll
Breadcrumbs
20. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Double opt-in
Search engine results page (SERP)
Hard bounce
WebPR
21. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
SEM/PPC (Search Engine Marketing / Pay per click)
Internet Portal (IP) address
Search engine results page (SERP)
Opt-in
22. A software tool that collects data on website users based on metrics to measure its performance.
page rank
reciprocal linking
website
Web analytics
23. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
time on site
landing page
Traditional media
Alt text
24. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
Advert
Paid search results
twitterati
Meta tags
25. Last page visited
viral
Breadcrumbs
Popup
exit page
26. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Animated GIF
Persona
URL rewriting
Conversion
27. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Google AdWords
inbound links / back links
Key performance indicator (KPI)
Heading tags
28. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Backlink
Double opt-in
App
Opt-in
29. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
page rank
Traffic
reciprocal linking
SMM (Social Media Marketing)
30. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Customer Relationship Management (CRM)
CPC (Cost per click)
pinnacle key words / search words
App
31. A visitor completing a target action.
viral
Conversion
page views
HyperText Markup Language (HTML)
32. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
time on site
Sponsored links
Navigation
link farm
33. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Hyperlink
Universal Resource Locator (URL)
Backlink
Organic search results
34. An email database a company generates itself without purchasing or renting names.
click through rate
House list
link building
contextual advertising
35. Links from one page on our site to another
Simple Mail Transfer Protocol (SMTP)
Keyword frequency
internal links
inbound links / back links
36. A character used to define a group of users to a website.
Universal Resource Locator (URL)
Persona
HTML5
Strategy
37. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
black hat
click through rate
Opt-in
permalink
38. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Domain name
Customer Relationship Management (CRM)
HyperText Markup Language (HTML)
Anchor text
39. The definitive version. In SEO - it refers to a definitive URL.
Viral video
Canonical
Animated GIF
CPC (Cost per click)
40. The positive outcome for a user that a feature provides.
Internet Portal (IP) address
Home page
Benefit
Opt-out
41. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Content network
App
Hyperlink
inbound links / back links
42. A rough value Google assigns to a page
page rank
Sponsored links
internal links
Nofollow link
43. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
title
Traffic
Home page
Feature
44. The number of individuals who forwarded a specific email on.
Unique forwarders
Cascading Style Sheets (CSS)
Key performance indicator (KPI)
affiliate
45. The IP address is an exclusive number - which is used to represent every single computer in a network.
Cascading Style Sheets (CSS)
Banner
Cookie
Internet Protocol (IP) Address
46. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
Information architecture
unique visitors
Double opt-in
co-op ad
47. # of files a site served (or loaded)
twitterati
crawler/spider/robot/bot
hits
Unique forwarders
48. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Feature
link bait
House list
click through rate
49. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
3G
Clickthrough
Client-side
Commission
50. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
anchor text
Accessibility
Internet Portal (IP) address
page
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