Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The elements of a URL that are dynamically generated.






2. How many different people visit a page/site






3. The activity of getting inbound links to your site - creating good content and making online friends is a start






4. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






5. When businesses sell products/services to other businesses and not to consumers.






6. Converts a domain name into an IP address.






7. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






8. A piece of code that tracks a user's interaction and movement through a website.






9. The page a link links to






10. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






11. # of times a whole page is served (or loaded)






12. A protocol for sending messages from one server to another.






13. The visible - clickable text in a link.






14. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






15. Type of internet marketing methods that is either illegal or frowned upon by search engines






16. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






17. Buying traffic - Big sites with deep pockets dominate






18. Success rate of your Ad; how many people "buy" or completed the transaction






19. Newspapers - magazines - television and publishing houses are the realm of traditional media.






20. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






21. A click on a link that leads to another website.






22. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






23. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






24. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






25. How most sites price ads






26. The number of individuals who forwarded a specific email on.






27. Transactions that take place on the server.






28. Items which appear on every page of a website.






29. Commission structure where the affiliate earns a percentage of a sale.






30. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






31. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






32. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






33. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






34. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






35. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






36. The degree to which a website is available to users with physical challenges or technical limitations.






37. The list of links often found running down one side of a blog






38. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






39. The number of times a keyword or key phrase appears on a website.






40. A prominent aspect of a product which is beneficial to users.






41. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






42. A search engine's set of rules for ranking web pages.






43. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






44. An email database a company generates itself without purchasing or renting names.






45. How Adsense and its type of ads work - advertiser pays for every click






46. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






47. The IP address is an exclusive number - which is used to represent every single computer in a network.






48. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






49. Transactions that take place before information is sent to the server.






50. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.