Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The actual text of a link (the highlighted text you can click to go to the linked page)






2. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






3. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






4. The visible - clickable text in a link.






5. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






6. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






7. A document giving essential information concerning the problem that needs solving.






8. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






9. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






10. The number of individuals who forwarded a specific email on.






11. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






12. This is what makes your offering different to your competitors'.






13. Transactions that take place before information is sent to the server.






14. The number of times a keyword or key phrase appears on a website.






15. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






16. A metric that indicates whether a website is achieving its goals.






17. A web address which is unique to every page on the Internet.






18. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






19. The positive outcome for a user that a feature provides.






20. All the content that can be seen on a screen without scrolling down.






21. To give permission for emails to be sent to you.






22. Newspapers - magazines - television and publishing houses are the realm of traditional media.






23. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






24. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






25. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






26. Commission structure where the affiliate earns a percentage of a sale.






27. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






28. An email database a company generates itself without purchasing or renting names.






29. Last page visited






30. Words or phrases that describe content and used when searching for something using a search engine.






31. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






32. The name that is chosen to appear in the sender or from field of an email.






33. Buying traffic - Big sites with deep pockets dominate






34. A specific action or method that contributes to achieving a goal.






35. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






36. Unpaid traffic that Google etc send - based on your quality content






37. A version of HTML for mobile devices and other limited hardware.






38. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






39. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






40. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






41. The degree to which a website is available to users with physical challenges or technical limitations.






42. The code that is used to write most websites






43. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






44. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






45. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






46. The activity of getting inbound links to your site - creating good content and making online friends is a start






47. The visitors that visit a website.






48. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






49. Targeted advertising based on content of the web page - e.g. Adsense






50. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web