Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






2. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






3. A character used to define a group of users to a website.






4. How most sites price ads






5. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






6. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






7. The many many long tail words we might want to rank for (e.g. bhojpuri books)






8. How a web user moves through a website - and the elements that assist the user.






9. A software tool that collects data on website users based on metrics to measure its performance.






10. The definitive version. In SEO - it refers to a definitive URL.






11. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






12. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






13. An online advertisement in the form of a graphic image that appears on a web page.






14. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






15. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






16. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






17. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






18. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






19. Used on Twitter to help others follow certain conversations. Users tag their comments.






20. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






21. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






22. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






23. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






24. Unrequested window that opens on top of the currently viewed window.






25. The list of links often found running down one side of a blog






26. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






27. The code that is used to write most websites






28. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






29. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






30. The actual text of a link (the highlighted text you can click to go to the linked page)






31. When businesses sell products/services to other businesses and not to consumers.






32. Type of internet marketing methods that is either illegal or frowned upon by search engines






33. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






34. Newspapers - magazines - television and publishing houses are the realm of traditional media.






35. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






36. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






37. To get free search traffic - think: why will they link to you?






38. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






39. This is what makes your offering different to your competitors'.






40. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






41. Transactions that take place before information is sent to the server.






42. An email database a company generates itself without purchasing or renting names.






43. A prominent aspect of a product which is beneficial to users.






44. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






45. Last page visited






46. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






47. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






48. How Adsense and its type of ads work - advertiser pays for every click






49. A metric that indicates whether a website is achieving its goals.






50. Another name for headline - a great headline is the first thing that attracts users