Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Words or phrases that describe content and used when searching for something using a search engine.






2. A version of HTML for mobile devices and other limited hardware.






3. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






4. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






5. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






6. Transactions that take place on the server.






7. The listings on a SERP that are paid for.






8. A function which allows the mobile user to click on a link to make a telephone call.






9. How Adsense and its type of ads work - advertiser pays for every click






10. The Affiliate or Publisher markets the products of the Merchant.






11. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






12. The actual text of a link (the highlighted text you can click to go to the linked page)






13. Content websites that serve PPC adverts from the same provider - such as AdWords.






14. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






15. The list of links often found running down one side of a blog






16. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






17. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






18. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






19. The many many long tail words we might want to rank for (e.g. bhojpuri books)






20. The number of times a keyword or key phrase appears on a website.






21. Unpaid traffic that Google etc send - based on your quality content






22. A software tool that collects data on website users based on metrics to measure its performance.






23. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






24. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






25. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






26. An online advertisement in the form of a graphic image that appears on a web page.






27. Links from external sites to our sites - if they like your stuff they will link to you






28. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






29. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






30. The layout and structure of a website - which should be according to information hierarchy and categories.






31. Used to describe the relative position of a web page in the SERPs.






32. Transactions that take place before information is sent to the server.






33. # of times a whole page is served (or loaded)






34. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






35. Another name for headline - a great headline is the first thing that attracts users






36. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






37. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






38. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






39. Google's system where you can put Google ads on your own site and get paid for clicks






40. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






41. Unrequested window that opens on top of the currently viewed window.






42. When businesses sell products/services to consumers.






43. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






44. A character used to define a group of users to a website.






45. The IP address is an exclusive number - which is used to represent every single computer in a network.






46. When businesses sell products/services to other businesses and not to consumers.






47. Marketing through social platforms like Facebook or Twitter etc.






48. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






49. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






50. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding