Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






2. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






3. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






4. The positive outcome for a user that a feature provides.






5. The page a link links to






6. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






7. When businesses sell products/services to other businesses and not to consumers.






8. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






9. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






10. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






11. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






12. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






13. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






14. The many many long tail words we might want to rank for (e.g. bhojpuri books)






15. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






16. Unpaid traffic that Google etc send - based on your quality content






17. Marketing through social platforms like Facebook or Twitter etc.






18. An email database a company generates itself without purchasing or renting names.






19. The percent of emails determined as opened out of the total number of emails sent.






20. Newspapers - magazines - television and publishing houses are the realm of traditional media.






21. Links from one page on our site to another






22. A click on a link that leads to another website.






23. Type of internet marketing methods that is either illegal or frowned upon by search engines






24. The name that is chosen to appear in the sender or from field of an email.






25. Build one if you want total control over its content and all activity






26. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






27. How a web user moves through a website - and the elements that assist the user.






28. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






29. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






30. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






31. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






32. Converts a domain name into an IP address.






33. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






34. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






35. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






36. All the content that can be seen on a screen without scrolling down.






37. How many different people visit a page/site






38. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






39. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






40. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






41. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






42. The IP address is an exclusive number - which is used to represent every single computer in a network.






43. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






44. A prominent aspect of a product which is beneficial to users.






45. The actual text of a link (the highlighted text you can click to go to the linked page)






46. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






47. More than one keyword can be referred to as a keyword phrase.






48. The visible - clickable text in a link.






49. # of files a site served (or loaded)






50. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional