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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
news sharing
Tracking code
Home page
Navigation
2. # of times a whole page is served (or loaded)
App
Internet Protocol (IP) Address
website
page views
3. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Flash
click through rate
Benefit
bounce rate
4. Links from external sites to our sites - if they like your stuff they will link to you
Alt tag
SEM/PPC (Search Engine Marketing / Pay per click)
inbound links / back links
affiliate
5. A protocol for sending messages from one server to another.
Meta data
Keyword frequency
co-op ad
Simple Mail Transfer Protocol (SMTP)
6. Words or phrases that describe content and used when searching for something using a search engine.
Traffic
Flash
Clickthrough
keywords
7. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Hard bounce
Persona
Database
Domain Name System(DNS)
8. How a web user moves through a website - and the elements that assist the user.
Search engine results page (SERP)
Navigation
website
Banner
9. The percent of emails determined as opened out of the total number of emails sent.
Open rate
Tactic
link farm
unique domains
10. An email database a company generates itself without purchasing or renting names.
Traffic
House list
page
Opt-out
11. To get free search traffic - think: why will they link to you?
Canonical
link equity / link juice
SEO (Search Engine Optimization)
Benefit
12. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Traditional media
Keyword phrase
Opt-out
Internet Portal (IP) address
13. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Tracking
landing page
Spider
Accessibility
14. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
remnant ad
link farm
SEO (Search Engine Optimization)
crawler/spider/robot/bot
15. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
permalink
hits
Referrer
Meta tags
16. How Adsense and its type of ads work - advertiser pays for every click
inbound links / back links
blog roll
Double opt-in
CPC (Cost per click)
17. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
Affiliate or Publisher
Spider
Cookie
Content network
18. Success rate of your Ad; how many people "buy" or completed the transaction
SMM (Social Media Marketing)
conversion rate
Above the fold
Compact HyperText Markup Language (CHTML)
19. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Universal Resource Locator (URL)
Backlink
Search engine results page (SERP)
SEM/PPC (Search Engine Marketing / Pay per click)
20. Unrequested window that opens on top of the currently viewed window.
Popup
HyperText Markup Language (HTML)
Ranking
hashtag
21. A character used to define a group of users to a website.
Google AdWords
Persona
Internet Portal (IP) address
SEO (Search Engine Optimization)
22. How many different people visit a page/site
Double opt-in
Feature
unique visitors
Flash
23. The code that is used to write most websites
HyperText Markup Language (HTML)
nofollow
blog roll
Affiliate or Publisher
24. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Ranking
Internet Service Provider (ISP)
link building
House list
25. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Paid search results
Brief
Clickthrough
Strategy
26. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
Spider
Keyword frequency
Banner
co-op ad
27. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Nofollow link
Brief
Customer Relationship Management (CRM)
unique visitors
28. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Traffic
Soft bounce
permalink
3G
29. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Internet Protocol (IP) Address
Commission
Ranking
click through rate
30. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
unique visitors
URL rewriting
Server-side
Tracking
31. The definitive version. In SEO - it refers to a definitive URL.
Information architecture
Opt-in
Canonical
Active verb
32. Transactions that take place before information is sent to the server.
link bait
Keyword phrase
Client-side
contextual advertising
33. Used on Twitter to help others follow certain conversations. Users tag their comments.
Business to Business (B2B)
Key performance indicator (KPI)
pinnacle key words / search words
hashtag
34. A specific action or method that contributes to achieving a goal.
Unique forwarders
Tactic
link bait
Unique selling point (USP)
35. The number of individuals who forwarded a specific email on.
Internet Portal (IP) address
Unique forwarders
Paid search results
Sponsored links
36. Content websites that serve PPC adverts from the same provider - such as AdWords.
permalink
Hard bounce
Content network
Conversion
37. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Call to action (CTA)
Compact HyperText Markup Language (CHTML)
SEO (Search Engine Optimization)
organic / natural traffic
38. A click on a link that leads to another website.
Clickthrough
Brief
Hyperlink
title
39. The failed delivery of email communication due to an undeviating reason like a non-existent address.
nofollow
Business to Consumers (B2C)
reciprocal linking
Hard bounce
40. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Referrer
Brief
Client-side
Algorithm
41. A metric that indicates whether a website is achieving its goals.
Business to Business (B2B)
Key performance indicator (KPI)
Server-side
hits
42. Leftover Ad space that hasn't been sold
Domain name
remnant ad
Internet Portal (IP) address
Domain Name System(DNS)
43. An approach to web design that aims for lightweight code and standards compliant websites.
Anchor text
Animated GIF
Cascading Style Sheets (CSS)
Dynamic keyword insertion
44. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
internal links
Meta data
WebPR
Cookie
45. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
CPM (Cost per thousand impressions)
Referrer
bounce rate
viral
46. # of files a site served (or loaded)
hits
Conversion
news sharing
Dynamic keyword insertion
47. The positive outcome for a user that a feature provides.
Internet Service Provider (ISP)
Cookie
SEM/PPC (Search Engine Marketing / Pay per click)
Benefit
48. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
co-op ad
keywords
Google AdWords
Usability
49. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
nofollow
House list
monetization
long tail key words / search words
50. The listings on a SERP that are paid for.
time on site
list
Paid search results
Internet Service Provider (ISP)