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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A specific action or method that contributes to achieving a goal.
click through rate
affiliate
Tactic
Tracking
2. Last page visited
exit page
list
Home page
title
3. The listings on a SERP that are paid for.
twitterati
Paid search results
Internet Service Provider (ISP)
adwords
4. Links from external sites to our sites - if they like your stuff they will link to you
Meta data
unique visitors
inbound links / back links
House list
5. How Adsense and its type of ads work - advertiser pays for every click
link equity / link juice
landing page
page rank
CPC (Cost per click)
6. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
landing page
Usability
Unique forwarders
Customer Relationship Management (CRM)
7. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
landing page
App
Accessibility
Feature
8. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Meta tags
Google AdWords
Server-side
click through rate
9. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
Spider
co-op ad
twitterati
list
10. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Traditional media
Animated GIF
Active verb
affiliate
11. What you see when you perform a search on a search engine.
Conversion
Strategy
list
Search engine results page (SERP)
12. A document giving essential information concerning the problem that needs solving.
Brief
Conversion
Information architecture
Sender alias
13. A character used to define a group of users to a website.
landing page
Persona
Affiliate or Publisher
time on site
14. Success rate of your Ad; how many people "buy" or completed the transaction
bounce rate
Unique forwarders
conversion rate
page rank
15. How a web user moves through a website - and the elements that assist the user.
Hyperlink
Meta data
Traditional media
Navigation
16. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Alt text
Strategy
Domain name
page views
17. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
reciprocal linking
Meta data
HyperText Markup Language (HTML)
Web analytics
18. To give permission for emails to be sent to you.
Opt-in
long tail key words / search words
Traditional media
WebPR
19. The elements of a URL that are dynamically generated.
Dynamic parameter
Organic search results
Opt-out
Revenue share
20. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Cookie
Commission
Cost per Lead (CPL)
permalink
21. Used on Twitter to help others follow certain conversations. Users tag their comments.
link building
hashtag
White list
click through rate
22. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
adwords
Sender alias
White list
Soft bounce
23. A version of HTML for mobile devices and other limited hardware.
Compact HyperText Markup Language (CHTML)
Call to action (CTA)
Keyword frequency
adsense
24. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Strategy
Anchor text
Internet Portal (IP) address
WebPR
25. To get free search traffic - think: why will they link to you?
Business to Consumers (B2C)
Persona
SEO (Search Engine Optimization)
Backlink
26. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
Tracking
Traditional media
page
CPC (Cost per click)
27. Marketing through social platforms like Facebook or Twitter etc.
Persona
Breadcrumbs
Traditional media
SMM (Social Media Marketing)
28. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Keyword rankings
Key performance indicator (KPI)
Animated GIF
Database
29. Another name for headline - a great headline is the first thing that attracts users
long tail key words / search words
Web analytics
Referrer
title
30. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Advert
Action
Meta tags
Backlink
31. A web address which is unique to every page on the Internet.
Ranking
Universal Resource Locator (URL)
hashtag
Internet Protocol (IP) Address
32. Targeted advertising based on content of the web page - e.g. Adsense
co-op ad
Referrer
contextual advertising
pinnacle key words / search words
33. How most sites price ads
link farm
Heading tags
CPM (Cost per thousand impressions)
Client-side
34. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Internet Service Provider (ISP)
click through rate
unique domains
Dynamic keyword insertion
35. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Accessibility
link bait
Session
unique visitors
36. A protocol for sending messages from one server to another.
internal links
Flash
Simple Mail Transfer Protocol (SMTP)
Hard bounce
37. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Unique selling point (USP)
conversion rate
SEM/PPC (Search Engine Marketing / Pay per click)
Online Reputation Management (ORM)
38. The list of links often found running down one side of a blog
blog roll
Traditional media
Business to Business (B2B)
Meta data
39. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Advert
viral
Clickthrough
blog roll
40. The Affiliate or Publisher markets the products of the Merchant.
click through rate
Keyword phrase
organic / natural traffic
Affiliate or Publisher
41. Transactions that take place on the server.
Meta data
page rank
affiliate
Server-side
42. The code that is used to write most websites
Click-to-call
Simple Mail Transfer Protocol (SMTP)
HyperText Markup Language (HTML)
Server-side
43. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
Revenue share
Traditional media
Sponsored links
monetization
44. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
contextual advertising
URL rewriting
Customer Relationship Management (CRM)
CPM (Cost per thousand impressions)
45. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Above the fold
Flash
Revenue share
URL rewriting
46. The many many long tail words we might want to rank for (e.g. bhojpuri books)
Dynamic keyword insertion
long tail key words / search words
redirects
Google AdWords
47. All the content that can be seen on a screen without scrolling down.
Above the fold
SEO (Search Engine Optimization)
Google AdWords
adwords
48. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Server-side
Viral video
pinnacle key words / search words
CPM (Cost per thousand impressions)
49. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
Client-side
Affiliate or Publisher
list
WebPR
50. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
link farm
Organic search results
Heading tags
3G
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