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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Common Page Elements
Client-side
Commission
Opt-out
2. # of files a site served (or loaded)
Online Reputation Management (ORM)
hits
organic / natural traffic
Strategy
3. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
HyperText Markup Language (HTML)
HTML5
Spider
Opt-out
4. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
adwords
Organic search results
click through rate
Cost per Lead (CPL)
5. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
Accessibility
Canonical
affiliate
bounce rate
6. Buying traffic - Big sites with deep pockets dominate
SEM/PPC (Search Engine Marketing / Pay per click)
Simple Mail Transfer Protocol (SMTP)
HTML5
Active verb
7. Content websites that serve PPC adverts from the same provider - such as AdWords.
Breadcrumbs
Call to action (CTA)
Content network
twitterati
8. A function which allows the mobile user to click on a link to make a telephone call.
Click-to-call
landing page
Algorithm
Soft bounce
9. The code that is used to write most websites
Call to action (CTA)
HyperText Markup Language (HTML)
hits
Paid search results
10. Used on Twitter to help others follow certain conversations. Users tag their comments.
hashtag
Advert
organic / natural traffic
internal links
11. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Spider
Customer Relationship Management (CRM)
Ranking
Brief
12. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
canonical version
Alt tag
remnant ad
bounce rate
13. Marketing through social platforms like Facebook or Twitter etc.
CPM (Cost per thousand impressions)
page views
long tail key words / search words
SMM (Social Media Marketing)
14. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
title
Internet Portal (IP) address
Session
keywords
15. An approach to web design that aims for lightweight code and standards compliant websites.
page
Navigation
Domain Name System(DNS)
Cascading Style Sheets (CSS)
16. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
HyperText Markup Language (HTML)
Backlink
permalink
keywords
17. When businesses sell products/services to other businesses and not to consumers.
Business to Business (B2B)
Keyword frequency
Dynamic parameter
link building
18. The visible - clickable text in a link.
Canonical
Domain name
Anchor text
Tracking code
19. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
link farm
Google AdWords
Server-side
Keyword phrase
20. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Dynamic keyword insertion
co-op ad
Revenue share
App
21. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
App
Keyword rankings
Revenue share
Sponsored links
22. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
page views
Cookie
adwords
Internet Protocol (IP) Address
23. The elements of a URL that are dynamically generated.
Strategy
Dynamic parameter
Business to Business (B2B)
Keyword rankings
24. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Robot.txt
Home page
Revenue share
Heading tags
25. Last page visited
Opt-in
Business to Consumers (B2C)
organic / natural traffic
exit page
26. The many many long tail words we might want to rank for (e.g. bhojpuri books)
long tail key words / search words
Viral video
SEO (Search Engine Optimization)
Internet Service Provider (ISP)
27. A character used to define a group of users to a website.
adwords
Search engine results page (SERP)
Persona
URL rewriting
28. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Call to action (CTA)
Web analytics
3G
Server-side
29. A software tool that collects data on website users based on metrics to measure its performance.
link farm
Web analytics
Keyword phrase
3G
30. The paid search results on a SERP.
Sponsored links
adwords
Keyword frequency
Strategy
31. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Alt tag
keywords
Tracking
Popup
32. This is what makes your offering different to your competitors'.
Affiliate or Publisher
link building
title
Unique selling point (USP)
33. A specific action or method that contributes to achieving a goal.
Internet Service Provider (ISP)
Tactic
landing page
CPM (Cost per thousand impressions)
34. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
White list
Usability
Brief
affiliate
35. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Common Page Elements
Home page
canonical version
Information architecture
36. What you see when you perform a search on a search engine.
Usability
time on site
Domain name
Search engine results page (SERP)
37. How most sites price ads
White list
Alt tag
CPM (Cost per thousand impressions)
Dynamic parameter
38. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
reciprocal linking
WebPR
CPC (Cost per click)
Soft bounce
39. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Common Page Elements
Customer Relationship Management (CRM)
Action
Home page
40. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
exit page
HyperText Markup Language (HTML)
monetization
Internet Portal (IP) address
41. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Common Page Elements
Referrer
Accessibility
Opt-in
42. The listings on a SERP that are paid for.
permalink
Paid search results
Traffic
reciprocal linking
43. Transactions that take place on the server.
blog roll
Server-side
Nofollow link
Customer Relationship Management (CRM)
44. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Keyword frequency
Action
SEM/PPC (Search Engine Marketing / Pay per click)
internal links
45. The IP address is an exclusive number - which is used to represent every single computer in a network.
Double opt-in
anchor text
Tracking code
Internet Protocol (IP) Address
46. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Usability
Canonical
Hard bounce
3G
47. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Click-to-call
co-op ad
Hyperlink
Banner
48. Used to describe the relative position of a web page in the SERPs.
SMM (Social Media Marketing)
Sender alias
Ranking
Robot.txt
49. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Meta tags
conversion rate
Internet Portal (IP) address
Database
50. The activity of getting inbound links to your site - creating good content and making online friends is a start
Traffic
Google AdWords
Benefit
link building
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