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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Transactions that take place before information is sent to the server.
HTML5
link equity / link juice
Client-side
black hat
2. # of times a whole page is served (or loaded)
CPC (Cost per click)
page views
Google AdWords
Organic search results
3. The paid search results on a SERP.
Cost per Lead (CPL)
CPM (Cost per thousand impressions)
Sponsored links
Commission
4. Words or phrases that describe content and used when searching for something using a search engine.
Simple Mail Transfer Protocol (SMTP)
keywords
Unique forwarders
Nofollow link
5. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Commission
Business to Consumers (B2C)
news sharing
Customer Relationship Management (CRM)
6. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Web analytics
Internet Service Provider (ISP)
Meta data
redirects
7. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Domain name
Session
Customer Relationship Management (CRM)
Backlink
8. The number of individuals who forwarded a specific email on.
Cost per Lead (CPL)
Unique forwarders
crawler/spider/robot/bot
internal links
9. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
affiliate
link farm
link equity / link juice
link building
10. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Soft bounce
adsense
long tail key words / search words
App
11. Marketing through social platforms like Facebook or Twitter etc.
Key performance indicator (KPI)
Opt-in
CPM (Cost per thousand impressions)
SMM (Social Media Marketing)
12. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
Usability
nofollow
affiliate
Heading tags
13. The code that is used to write most websites
Cookie
Usability
HyperText Markup Language (HTML)
link building
14. Tailoring content for many individuals.
reciprocal linking
Strategy
Nofollow link
Mass customisation
15. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Robot.txt
conversion rate
Hyperlink
Domain Name System(DNS)
16. Build one if you want total control over its content and all activity
Domain name
website
link bait
Home page
17. Leftover Ad space that hasn't been sold
Call to action (CTA)
Keyword rankings
monetization
remnant ad
18. Commission structure where the affiliate earns a percentage of a sale.
Advert
Revenue share
inbound links / back links
link farm
19. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
Business to Business (B2B)
Open rate
nofollow
CPC (Cost per click)
20. How most sites price ads
Simple Mail Transfer Protocol (SMTP)
Click-to-call
CPM (Cost per thousand impressions)
canonical version
21. The visible - clickable text in a link.
blog roll
affiliate
Anchor text
Double opt-in
22. A piece of code that tracks a user's interaction and movement through a website.
Robot.txt
Tracking code
Universal Resource Locator (URL)
Flash
23. Converts a domain name into an IP address.
Unique forwarders
Revenue share
Anchor text
Domain Name System(DNS)
24. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Google AdWords
landing page
viral
Double opt-in
25. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Flash
Anchor text
Tracking
CPC (Cost per click)
26. The listings on a SERP that are paid for.
Action
Paid search results
twitterati
Compact HyperText Markup Language (CHTML)
27. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Hard bounce
Mass customisation
link equity / link juice
affiliate
28. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Online Reputation Management (ORM)
Hyperlink
White list
Keyword rankings
29. A protocol for sending messages from one server to another.
Simple Mail Transfer Protocol (SMTP)
Internet Service Provider (ISP)
Active verb
link building
30. Items which appear on every page of a website.
CPC (Cost per click)
Common Page Elements
Call to action (CTA)
Google AdWords
31. Buying traffic - Big sites with deep pockets dominate
SEM/PPC (Search Engine Marketing / Pay per click)
Mass customisation
page
hits
32. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Banner
news sharing
page views
Content network
33. Used to describe the relative position of a web page in the SERPs.
redirects
Ranking
Server-side
Revenue share
34. The elements of a URL that are dynamically generated.
Dynamic parameter
Clickthrough
Revenue share
Google AdWords
35. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
unique domains
Heading tags
Internet Portal (IP) address
Usability
36. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
reciprocal linking
Usability
Backlink
Popup
37. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Backlink
Search engine results page (SERP)
CPM (Cost per thousand impressions)
redirects
38. The list of links often found running down one side of a blog
Search engine results page (SERP)
Call to action (CTA)
Commission
blog roll
39. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
page views
Server-side
Flash
Database
40. The number of times a keyword or key phrase appears on a website.
Keyword frequency
news sharing
Soft bounce
reciprocal linking
41. Google's system where you can put Google ads on your own site and get paid for clicks
Tactic
Internet Service Provider (ISP)
adsense
Keyword frequency
42. Last page visited
exit page
Key performance indicator (KPI)
App
HTML5
43. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
WebPR
pinnacle key words / search words
link farm
Feature
44. A function which allows the mobile user to click on a link to make a telephone call.
CPM (Cost per thousand impressions)
Click-to-call
HyperText Markup Language (HTML)
Above the fold
45. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
SMM (Social Media Marketing)
page
Viral video
Algorithm
46. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Canonical
anchor text
Dynamic keyword insertion
list
47. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
CPM (Cost per thousand impressions)
Hyperlink
Affiliate or Publisher
Cascading Style Sheets (CSS)
48. The Affiliate or Publisher markets the products of the Merchant.
Affiliate or Publisher
Alt text
page rank
Internet Protocol (IP) Address
49. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
pinnacle key words / search words
crawler/spider/robot/bot
Organic search results
long tail key words / search words
50. A software tool that collects data on website users based on metrics to measure its performance.
Web analytics
Internet Protocol (IP) Address
Tracking
Home page