Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of individuals who forwarded a specific email on.






2. Tailoring content for many individuals.






3. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






4. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






5. Unrequested window that opens on top of the currently viewed window.






6. Google's system where you can put Google ads on your own site and get paid for clicks






7. Converts a domain name into an IP address.






8. A character used to define a group of users to a website.






9. An approach to web design that aims for lightweight code and standards compliant websites.






10. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






11. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






12. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






13. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






14. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






15. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






16. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






17. Links from one page on our site to another






18. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






19. A function which allows the mobile user to click on a link to make a telephone call.






20. The elements of a URL that are dynamically generated.






21. How most sites price ads






22. A document giving essential information concerning the problem that needs solving.






23. The Affiliate or Publisher markets the products of the Merchant.






24. The degree to which a website is available to users with physical challenges or technical limitations.






25. Used on Twitter to help others follow certain conversations. Users tag their comments.






26. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






27. An email database a company generates itself without purchasing or renting names.






28. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






29. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






30. Unpaid traffic that Google etc send - based on your quality content






31. Targeted advertising based on content of the web page - e.g. Adsense






32. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






33. When businesses sell products/services to consumers.






34. Content websites that serve PPC adverts from the same provider - such as AdWords.






35. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






36. How many different people visit a page/site






37. A visitor completing a target action.






38. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






39. The page a link links to






40. Transactions that take place before information is sent to the server.






41. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






42. The visible - clickable text in a link.






43. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






44. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






45. Another name for headline - a great headline is the first thing that attracts users






46. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






47. A web address which is unique to every page on the Internet.






48. Leftover Ad space that hasn't been sold






49. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






50. Type of internet marketing methods that is either illegal or frowned upon by search engines