Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






2. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






3. Converts a domain name into an IP address.






4. The degree to which a website is available to users with physical challenges or technical limitations.






5. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






6. Leftover Ad space that hasn't been sold






7. A prominent aspect of a product which is beneficial to users.






8. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






9. A version of HTML for mobile devices and other limited hardware.






10. This is what makes your offering different to your competitors'.






11. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






12. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






13. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






14. A protocol for sending messages from one server to another.






15. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






16. A software tool that collects data on website users based on metrics to measure its performance.






17. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






18. The name that is chosen to appear in the sender or from field of an email.






19. A metric that indicates whether a website is achieving its goals.






20. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






21. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






22. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






23. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






24. A click on a link that leads to another website.






25. To get free search traffic - think: why will they link to you?






26. Another name for headline - a great headline is the first thing that attracts users






27. Words or phrases that describe content and used when searching for something using a search engine.






28. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






29. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






30. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






31. Marketing through social platforms like Facebook or Twitter etc.






32. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






33. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






34. The positive outcome for a user that a feature provides.






35. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






36. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






37. Unpaid traffic that Google etc send - based on your quality content






38. The code that is used to write most websites






39. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






40. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






41. A web address which is unique to every page on the Internet.






42. A piece of code that tracks a user's interaction and movement through a website.






43. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






44. The layout and structure of a website - which should be according to information hierarchy and categories.






45. The definitive version. In SEO - it refers to a definitive URL.






46. The activity of getting inbound links to your site - creating good content and making online friends is a start






47. Transactions that take place before information is sent to the server.






48. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






49. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






50. When duplicate content is found on multiple pages - which version does Google think is the definitive version?