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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Converts a domain name into an IP address.
adsense
organic / natural traffic
link building
Domain Name System(DNS)
2. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
App
link bait
Breadcrumbs
Feature
3. A visitor completing a target action.
long tail key words / search words
CPC (Cost per click)
Conversion
Dynamic keyword insertion
4. How most sites price ads
CPM (Cost per thousand impressions)
inbound links / back links
title
Tracking
5. The failed delivery of email communication due to an undeviating reason like a non-existent address.
App
conversion rate
SMM (Social Media Marketing)
Hard bounce
6. How Adsense and its type of ads work - advertiser pays for every click
CPC (Cost per click)
Cost per Lead (CPL)
CPM (Cost per thousand impressions)
Opt-out
7. The visible - clickable text in a link.
Content network
Domain Name System(DNS)
Home page
Anchor text
8. # of times a whole page is served (or loaded)
Viral video
Strategy
page views
news sharing
9. An approach to web design that aims for lightweight code and standards compliant websites.
page views
anchor text
Sender alias
Cascading Style Sheets (CSS)
10. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Hyperlink
Flash
Business to Consumers (B2C)
remnant ad
11. When businesses sell products/services to other businesses and not to consumers.
Cookie
Dynamic parameter
Keyword phrase
Business to Business (B2B)
12. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
link building
Call to action (CTA)
Internet Portal (IP) address
Content network
13. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
Breadcrumbs
nofollow
Clickthrough
Strategy
14. A specific action or method that contributes to achieving a goal.
URL rewriting
Tactic
Nofollow link
Universal Resource Locator (URL)
15. The degree to which a website is available to users with physical challenges or technical limitations.
Accessibility
CPM (Cost per thousand impressions)
Business to Business (B2B)
inbound links / back links
16. The number of individuals who forwarded a specific email on.
pinnacle key words / search words
Internet Service Provider (ISP)
exit page
Unique forwarders
17. Google's system where you can put Google ads on your own site and get paid for clicks
landing page
adsense
Benefit
internal links
18. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
House list
Dynamic parameter
SMM (Social Media Marketing)
WebPR
19. Marketing through social platforms like Facebook or Twitter etc.
SMM (Social Media Marketing)
Open rate
Brief
affiliate
20. Success rate of your Ad; how many people "buy" or completed the transaction
WebPR
Simple Mail Transfer Protocol (SMTP)
conversion rate
list
21. Build one if you want total control over its content and all activity
contextual advertising
Session
co-op ad
website
22. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
affiliate
Strategy
Information architecture
Keyword phrase
23. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
unique domains
bounce rate
Compact HyperText Markup Language (CHTML)
Session
24. # of files a site served (or loaded)
Affiliate or Publisher
Business to Consumers (B2C)
hits
Traffic
25. Unpaid traffic that Google etc send - based on your quality content
nofollow
organic / natural traffic
URL rewriting
Banner
26. The elements of a URL that are dynamically generated.
Usability
HyperText Markup Language (HTML)
Dynamic parameter
Algorithm
27. The layout and structure of a website - which should be according to information hierarchy and categories.
Internet Portal (IP) address
landing page
unique visitors
Information architecture
28. The number of times a keyword or key phrase appears on a website.
Meta data
Keyword frequency
Web analytics
list
29. The percent of emails determined as opened out of the total number of emails sent.
Open rate
affiliate
link building
Simple Mail Transfer Protocol (SMTP)
30. A click on a link that leads to another website.
Internet Service Provider (ISP)
Clickthrough
Client-side
Brief
31. A rough value Google assigns to a page
Heading tags
Online Reputation Management (ORM)
page rank
URL rewriting
32. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
House list
news sharing
Keyword phrase
adwords
33. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
Double opt-in
Clickthrough
HyperText Markup Language (HTML)
redirects
34. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
list
Feature
SEO (Search Engine Optimization)
viral
35. A search engine's set of rules for ranking web pages.
Benefit
Organic search results
White list
Algorithm
36. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
internal links
Online Reputation Management (ORM)
Organic search results
affiliate
37. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
HTML5
permalink
Referrer
Client-side
38. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Search engine results page (SERP)
list
Alt text
Spider
39. Last page visited
long tail key words / search words
HyperText Markup Language (HTML)
exit page
CPC (Cost per click)
40. All the content that can be seen on a screen without scrolling down.
anchor text
Nofollow link
Above the fold
internal links
41. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
twitterati
Universal Resource Locator (URL)
Internet Protocol (IP) Address
Unique forwarders
42. Words or phrases that describe content and used when searching for something using a search engine.
monetization
Domain Name System(DNS)
keywords
link building
43. An email database a company generates itself without purchasing or renting names.
Advert
Ranking
House list
Affiliate or Publisher
44. The paid search results on a SERP.
Internet Portal (IP) address
time on site
contextual advertising
Sponsored links
45. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
nofollow
Canonical
Internet Service Provider (ISP)
bounce rate
46. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Advert
permalink
canonical version
Customer Relationship Management (CRM)
47. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
time on site
Opt-out
Alt text
viral
48. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
reciprocal linking
Business to Consumers (B2C)
Universal Resource Locator (URL)
Server-side
49. A metric that indicates whether a website is achieving its goals.
Compact HyperText Markup Language (CHTML)
adwords
twitterati
Key performance indicator (KPI)
50. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Heading tags
Meta tags
Revenue share
organic / natural traffic