Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






2. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






3. An email database a company generates itself without purchasing or renting names.






4. The percent of emails determined as opened out of the total number of emails sent.






5. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






6. Transactions that take place on the server.






7. A search engine's set of rules for ranking web pages.






8. A click on a link that leads to another website.






9. A metric that indicates whether a website is achieving its goals.






10. The failed delivery of email communication due to an undeviating reason like a non-existent address.






11. The actual text of a link (the highlighted text you can click to go to the linked page)






12. Google's system where you can put Google ads on your own site and get paid for clicks






13. Type of internet marketing methods that is either illegal or frowned upon by search engines






14. The name that is chosen to appear in the sender or from field of an email.






15. The definitive version. In SEO - it refers to a definitive URL.






16. A visitor completing a target action.






17. Words or phrases that describe content and used when searching for something using a search engine.






18. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






19. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






20. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






21. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






22. A web address which is unique to every page on the Internet.






23. # of times a whole page is served (or loaded)






24. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






25. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






26. The many many long tail words we might want to rank for (e.g. bhojpuri books)






27. A document giving essential information concerning the problem that needs solving.






28. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






29. Used to describe the relative position of a web page in the SERPs.






30. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






31. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






32. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






33. The visible - clickable text in a link.






34. The list of links often found running down one side of a blog






35. Commission structure where the affiliate earns a percentage of a sale.






36. The page a link links to






37. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






38. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






39. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






40. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






41. The Affiliate or Publisher markets the products of the Merchant.






42. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






43. Leftover Ad space that hasn't been sold






44. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






45. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






46. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






47. The number of times a keyword or key phrase appears on a website.






48. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






49. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






50. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.