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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A web address which is unique to every page on the Internet.
Universal Resource Locator (URL)
Cookie
SMM (Social Media Marketing)
Business to Consumers (B2C)
2. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
bounce rate
Call to action (CTA)
Online Reputation Management (ORM)
Brief
3. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
remnant ad
Strategy
Popup
time on site
4. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Client-side
Customer Relationship Management (CRM)
Active verb
Usability
5. All the content that can be seen on a screen without scrolling down.
Above the fold
Database
Cookie
nofollow
6. More than one keyword can be referred to as a keyword phrase.
Navigation
Domain Name System(DNS)
Keyword phrase
Accessibility
7. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
viral
Brief
Algorithm
organic / natural traffic
8. Leftover Ad space that hasn't been sold
Database
canonical version
keywords
remnant ad
9. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Usability
Cost per Lead (CPL)
3G
Online Reputation Management (ORM)
10. Unpaid traffic that Google etc send - based on your quality content
adwords
organic / natural traffic
Session
bounce rate
11. How most sites price ads
time on site
Business to Business (B2B)
CPM (Cost per thousand impressions)
Meta tags
12. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Information architecture
Organic search results
link equity / link juice
anchor text
13. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Opt-out
Heading tags
Anchor text
co-op ad
14. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Action
conversion rate
pinnacle key words / search words
App
15. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Above the fold
Hard bounce
link equity / link juice
Benefit
16. The number of times a keyword or key phrase appears on a website.
Meta tags
Keyword frequency
Animated GIF
monetization
17. # of files a site served (or loaded)
Home page
hits
page
House list
18. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
exit page
White list
title
long tail key words / search words
19. A specific action or method that contributes to achieving a goal.
Flash
Tactic
Ranking
CPC (Cost per click)
20. The degree to which a website is available to users with physical challenges or technical limitations.
Client-side
Animated GIF
Accessibility
Cascading Style Sheets (CSS)
21. How many different people visit a page/site
unique visitors
nofollow
website
Navigation
22. Transactions that take place on the server.
Key performance indicator (KPI)
Server-side
Breadcrumbs
Business to Business (B2B)
23. To give permission for emails to be sent to you.
3G
Clickthrough
Open rate
Opt-in
24. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
monetization
Keyword rankings
permalink
Session
25. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
time on site
Tracking
Persona
Canonical
26. A document giving essential information concerning the problem that needs solving.
Database
Brief
Cascading Style Sheets (CSS)
affiliate
27. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Business to Consumers (B2C)
Sender alias
monetization
Nofollow link
28. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Search engine results page (SERP)
Animated GIF
news sharing
WebPR
29. Links from external sites to our sites - if they like your stuff they will link to you
inbound links / back links
landing page
unique domains
remnant ad
30. Build one if you want total control over its content and all activity
permalink
website
Popup
long tail key words / search words
31. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Internet Service Provider (ISP)
Dynamic keyword insertion
Heading tags
Feature
32. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Database
Viral video
remnant ad
Referrer
33. The percent of emails determined as opened out of the total number of emails sent.
Usability
Commission
Open rate
Benefit
34. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
inbound links / back links
Alt text
Popup
time on site
35. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
reciprocal linking
bounce rate
Revenue share
nofollow
36. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Traditional media
Backlink
Opt-out
Universal Resource Locator (URL)
37. The code that is used to write most websites
Customer Relationship Management (CRM)
HyperText Markup Language (HTML)
link bait
Tracking
38. A version of HTML for mobile devices and other limited hardware.
Compact HyperText Markup Language (CHTML)
Popup
Traffic
Web analytics
39. A software tool that collects data on website users based on metrics to measure its performance.
SMM (Social Media Marketing)
Database
Web analytics
Home page
40. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
twitterati
App
click through rate
Mass customisation
41. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Advert
Clickthrough
Flash
adwords
42. The many many long tail words we might want to rank for (e.g. bhojpuri books)
Affiliate or Publisher
Web analytics
long tail key words / search words
bounce rate
43. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Information architecture
SMM (Social Media Marketing)
Internet Service Provider (ISP)
Hard bounce
44. Newspapers - magazines - television and publishing houses are the realm of traditional media.
unique visitors
Traditional media
HTML5
reciprocal linking
45. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
website
Online Reputation Management (ORM)
URL rewriting
Banner
46. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Key performance indicator (KPI)
Commission
Meta data
Search engine results page (SERP)
47. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
time on site
canonical version
Simple Mail Transfer Protocol (SMTP)
list
48. Another name for headline - a great headline is the first thing that attracts users
title
Opt-out
Business to Business (B2B)
contextual advertising
49. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
conversion rate
Clickthrough
redirects
news sharing
50. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Sender alias
website
Unique selling point (USP)
link farm
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