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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Algorithm
Compact HyperText Markup Language (CHTML)
Simple Mail Transfer Protocol (SMTP)
3G
2. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
CPC (Cost per click)
redirects
unique domains
Popup
3. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Strategy
SMM (Social Media Marketing)
inbound links / back links
CPM (Cost per thousand impressions)
4. The positive outcome for a user that a feature provides.
White list
Benefit
Internet Portal (IP) address
pinnacle key words / search words
5. The page a link links to
CPM (Cost per thousand impressions)
Simple Mail Transfer Protocol (SMTP)
bounce rate
landing page
6. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
House list
page
reciprocal linking
permalink
7. When businesses sell products/services to other businesses and not to consumers.
Revenue share
hashtag
Business to Business (B2B)
black hat
8. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
blog roll
Soft bounce
link bait
Tracking code
9. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
remnant ad
Usability
link equity / link juice
keywords
10. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Benefit
Hyperlink
title
internal links
11. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
affiliate
Search engine results page (SERP)
page views
Mass customisation
12. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Action
Ranking
permalink
Meta tags
13. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Strategy
HyperText Markup Language (HTML)
adwords
Viral video
14. The many many long tail words we might want to rank for (e.g. bhojpuri books)
Dynamic keyword insertion
Usability
long tail key words / search words
SEO (Search Engine Optimization)
15. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Web analytics
Content network
Keyword rankings
Flash
16. Unpaid traffic that Google etc send - based on your quality content
Spider
Opt-out
organic / natural traffic
Sponsored links
17. Marketing through social platforms like Facebook or Twitter etc.
Keyword phrase
WebPR
keywords
SMM (Social Media Marketing)
18. An email database a company generates itself without purchasing or renting names.
Animated GIF
Persona
Meta tags
House list
19. The percent of emails determined as opened out of the total number of emails sent.
keywords
Open rate
Backlink
Keyword phrase
20. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Backlink
Active verb
Traditional media
Server-side
21. Links from one page on our site to another
Strategy
internal links
Benefit
Sender alias
22. A click on a link that leads to another website.
Banner
Clickthrough
page
3G
23. Type of internet marketing methods that is either illegal or frowned upon by search engines
Above the fold
click through rate
black hat
Benefit
24. The name that is chosen to appear in the sender or from field of an email.
Alt text
Sender alias
Simple Mail Transfer Protocol (SMTP)
affiliate
25. Build one if you want total control over its content and all activity
Viral video
SEM/PPC (Search Engine Marketing / Pay per click)
website
Affiliate or Publisher
26. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Unique selling point (USP)
Keyword phrase
Keyword rankings
Unique forwarders
27. How a web user moves through a website - and the elements that assist the user.
contextual advertising
Click-to-call
Navigation
Database
28. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Heading tags
Domain name
Online Reputation Management (ORM)
Paid search results
29. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Domain Name System(DNS)
Cost per Lead (CPL)
Benefit
Session
30. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Paid search results
exit page
Home page
Referrer
31. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
House list
Compact HyperText Markup Language (CHTML)
WebPR
Animated GIF
32. Converts a domain name into an IP address.
hits
Internet Portal (IP) address
Universal Resource Locator (URL)
Domain Name System(DNS)
33. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Internet Service Provider (ISP)
Popup
Soft bounce
time on site
34. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
reciprocal linking
Home page
Database
Accessibility
35. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Hard bounce
black hat
HTML5
Backlink
36. All the content that can be seen on a screen without scrolling down.
CPM (Cost per thousand impressions)
Above the fold
Click-to-call
Backlink
37. How many different people visit a page/site
affiliate
unique visitors
Keyword rankings
Nofollow link
38. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Sender alias
link farm
conversion rate
Robot.txt
39. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
unique domains
bounce rate
Accessibility
link farm
40. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Meta tags
Referrer
adsense
Usability
41. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
Sponsored links
Flash
Cookie
Viral video
42. The IP address is an exclusive number - which is used to represent every single computer in a network.
Advert
Cookie
Internet Protocol (IP) Address
Traffic
43. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Alt tag
link farm
link bait
App
44. A prominent aspect of a product which is beneficial to users.
Internet Protocol (IP) Address
crawler/spider/robot/bot
Feature
Business to Consumers (B2C)
45. The actual text of a link (the highlighted text you can click to go to the linked page)
Ranking
anchor text
Keyword phrase
Referrer
46. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Banner
viral
Active verb
Home page
47. More than one keyword can be referred to as a keyword phrase.
affiliate
Meta data
Keyword phrase
Internet Service Provider (ISP)
48. The visible - clickable text in a link.
Domain name
Database
Dynamic parameter
Anchor text
49. # of files a site served (or loaded)
Clickthrough
Keyword rankings
adwords
hits
50. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
Advert
HTML5
Alt tag
Web analytics