Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An approach to web design that aims for lightweight code and standards compliant websites.






2. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






3. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






4. A click on a link that leads to another website.






5. A search engine's set of rules for ranking web pages.






6. Leftover Ad space that hasn't been sold






7. The visitors that visit a website.






8. More than one keyword can be referred to as a keyword phrase.






9. Marketing through social platforms like Facebook or Twitter etc.






10. Buying traffic - Big sites with deep pockets dominate






11. Google's system where you can put Google ads on your own site and get paid for clicks






12. Unpaid traffic that Google etc send - based on your quality content






13. The code that is used to write most websites






14. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






15. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






16. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






17. Build one if you want total control over its content and all activity






18. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






19. Used to describe the relative position of a web page in the SERPs.






20. A prominent aspect of a product which is beneficial to users.






21. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






22. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






23. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






24. When businesses sell products/services to other businesses and not to consumers.






25. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






26. Last page visited






27. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






28. Targeted advertising based on content of the web page - e.g. Adsense






29. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






30. Links from one page on our site to another






31. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






32. The positive outcome for a user that a feature provides.






33. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






34. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






35. Success rate of your Ad; how many people "buy" or completed the transaction






36. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






37. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






38. A character used to define a group of users to a website.






39. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






40. A software tool that collects data on website users based on metrics to measure its performance.






41. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






42. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






43. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






44. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






45. Content websites that serve PPC adverts from the same provider - such as AdWords.






46. A specific action or method that contributes to achieving a goal.






47. Used on Twitter to help others follow certain conversations. Users tag their comments.






48. # of files a site served (or loaded)






49. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






50. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain