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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An email database a company generates itself without purchasing or renting names.
title
monetization
House list
Customer Relationship Management (CRM)
2. This is what makes your offering different to your competitors'.
Active verb
Unique selling point (USP)
nofollow
internal links
3. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
Web analytics
Organic search results
Sender alias
crawler/spider/robot/bot
4. The degree to which a website is available to users with physical challenges or technical limitations.
Meta tags
Accessibility
Tracking code
Benefit
5. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Banner
Alt text
crawler/spider/robot/bot
affiliate
6. A rough value Google assigns to a page
page rank
Keyword phrase
Unique selling point (USP)
Strategy
7. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Meta tags
Feature
Ranking
Customer Relationship Management (CRM)
8. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
SEO (Search Engine Optimization)
Heading tags
time on site
Unique selling point (USP)
9. A specific action or method that contributes to achieving a goal.
Accessibility
Tactic
Simple Mail Transfer Protocol (SMTP)
twitterati
10. Success rate of your Ad; how many people "buy" or completed the transaction
conversion rate
Sender alias
reciprocal linking
link equity / link juice
11. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Viral video
Dynamic parameter
Active verb
adwords
12. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Opt-in
Nofollow link
Alt tag
Keyword phrase
13. Last page visited
Tactic
exit page
long tail key words / search words
organic / natural traffic
14. The positive outcome for a user that a feature provides.
CPC (Cost per click)
Web analytics
Benefit
Domain Name System(DNS)
15. The visible - clickable text in a link.
Anchor text
link farm
Meta tags
Information architecture
16. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
3G
Robot.txt
Dynamic keyword insertion
Feature
17. The Affiliate or Publisher markets the products of the Merchant.
White list
Keyword rankings
CPM (Cost per thousand impressions)
Affiliate or Publisher
18. A software tool that collects data on website users based on metrics to measure its performance.
Web analytics
landing page
CPM (Cost per thousand impressions)
Dynamic parameter
19. When businesses sell products/services to other businesses and not to consumers.
Web analytics
Business to Business (B2B)
hashtag
Flash
20. A function which allows the mobile user to click on a link to make a telephone call.
Alt tag
Click-to-call
contextual advertising
Above the fold
21. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
Unique forwarders
long tail key words / search words
list
Keyword frequency
22. Google's system where you can put Google ads on your own site and get paid for clicks
internal links
adsense
Cascading Style Sheets (CSS)
reciprocal linking
23. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Business to Consumers (B2C)
link equity / link juice
landing page
Double opt-in
24. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Information architecture
page views
link bait
Client-side
25. Links from one page on our site to another
internal links
Backlink
Sponsored links
link equity / link juice
26. The listings on a SERP that are paid for.
Feature
inbound links / back links
Paid search results
Affiliate or Publisher
27. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
canonical version
hashtag
Conversion
Database
28. Used on Twitter to help others follow certain conversations. Users tag their comments.
Meta tags
Hyperlink
Keyword rankings
hashtag
29. An approach to web design that aims for lightweight code and standards compliant websites.
Compact HyperText Markup Language (CHTML)
Cascading Style Sheets (CSS)
Advert
adwords
30. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
unique visitors
reciprocal linking
Click-to-call
viral
31. A metric that indicates whether a website is achieving its goals.
hits
Key performance indicator (KPI)
Domain name
link equity / link juice
32. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
page
Cookie
Mass customisation
URL rewriting
33. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
black hat
Brief
Keyword rankings
Opt-in
34. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Commission
Paid search results
Benefit
twitterati
35. Transactions that take place before information is sent to the server.
Client-side
Sponsored links
Organic search results
SMM (Social Media Marketing)
36. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
bounce rate
Tracking
page rank
Affiliate or Publisher
37. Type of internet marketing methods that is either illegal or frowned upon by search engines
Hard bounce
Conversion
black hat
Clickthrough
38. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
permalink
Dynamic keyword insertion
Breadcrumbs
Tactic
39. The definitive version. In SEO - it refers to a definitive URL.
Conversion
link farm
Canonical
nofollow
40. The failed delivery of email communication due to an undeviating reason like a non-existent address.
inbound links / back links
exit page
Hard bounce
Referrer
41. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Backlink
Keyword frequency
Client-side
Affiliate or Publisher
42. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
page
Meta data
affiliate
Spider
43. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
co-op ad
link bait
Animated GIF
3G
44. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Tracking
pinnacle key words / search words
House list
Cascading Style Sheets (CSS)
45. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Online Reputation Management (ORM)
Call to action (CTA)
website
WebPR
46. Another name for headline - a great headline is the first thing that attracts users
title
Client-side
Ranking
House list
47. A search engine's set of rules for ranking web pages.
Ranking
Sponsored links
White list
Algorithm
48. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Referrer
hashtag
Unique selling point (USP)
Brief
49. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
adsense
Internet Portal (IP) address
Common Page Elements
Online Reputation Management (ORM)
50. The page a link links to
landing page
click through rate
Active verb
House list
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