Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






2. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






3. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






4. Commission structure where the affiliate earns a percentage of a sale.






5. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






6. How a web user moves through a website - and the elements that assist the user.






7. The layout and structure of a website - which should be according to information hierarchy and categories.






8. The number of times a keyword or key phrase appears on a website.






9. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






10. A search engine's set of rules for ranking web pages.






11. The code that is used to write most websites






12. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






13. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






14. All the content that can be seen on a screen without scrolling down.






15. The degree to which a website is available to users with physical challenges or technical limitations.






16. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






17. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






18. Content websites that serve PPC adverts from the same provider - such as AdWords.






19. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






20. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






21. # of times a whole page is served (or loaded)






22. The percent of emails determined as opened out of the total number of emails sent.






23. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






24. The visible - clickable text in a link.






25. A document giving essential information concerning the problem that needs solving.






26. # of files a site served (or loaded)






27. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






28. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






29. How many different people visit a page/site






30. To get free search traffic - think: why will they link to you?






31. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






32. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






33. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






34. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






35. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






36. The IP address is an exclusive number - which is used to represent every single computer in a network.






37. More than one keyword can be referred to as a keyword phrase.






38. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






39. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






40. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






41. A piece of code that tracks a user's interaction and movement through a website.






42. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






43. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






44. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






45. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






46. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






47. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






48. When businesses sell products/services to consumers.






49. The list of links often found running down one side of a blog






50. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.