Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






2. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






3. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






4. Google's system where you can put Google ads on your own site and get paid for clicks






5. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






6. How a web user moves through a website - and the elements that assist the user.






7. Build one if you want total control over its content and all activity






8. Transactions that take place before information is sent to the server.






9. Links from one page on our site to another






10. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






11. Transactions that take place on the server.






12. Links from external sites to our sites - if they like your stuff they will link to you






13. The actual text of a link (the highlighted text you can click to go to the linked page)






14. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






15. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






16. Tailoring content for many individuals.






17. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






18. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






19. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






20. The percent of emails determined as opened out of the total number of emails sent.






21. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






22. # of files a site served (or loaded)






23. This is what makes your offering different to your competitors'.






24. The failed delivery of email communication due to an undeviating reason like a non-existent address.






25. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






26. A protocol for sending messages from one server to another.






27. # of times a whole page is served (or loaded)






28. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






29. The page a link links to






30. Marketing through social platforms like Facebook or Twitter etc.






31. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






32. Content websites that serve PPC adverts from the same provider - such as AdWords.






33. The paid search results on a SERP.






34. A piece of code that tracks a user's interaction and movement through a website.






35. How most sites price ads






36. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






37. Newspapers - magazines - television and publishing houses are the realm of traditional media.






38. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






39. An online advertisement in the form of a graphic image that appears on a web page.






40. A software tool that collects data on website users based on metrics to measure its performance.






41. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






42. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






43. A specific action or method that contributes to achieving a goal.






44. The positive outcome for a user that a feature provides.






45. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






46. Used on Twitter to help others follow certain conversations. Users tag their comments.






47. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






48. Success rate of your Ad; how many people "buy" or completed the transaction






49. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






50. Last page visited







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Can you answer 50 questions in 15 minutes?


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