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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Hard bounce
Ranking
Usability
Organic search results
2. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Tracking
Action
Conversion
Robot.txt
3. A protocol for sending messages from one server to another.
monetization
Simple Mail Transfer Protocol (SMTP)
pinnacle key words / search words
App
4. Items which appear on every page of a website.
SEO (Search Engine Optimization)
Opt-out
Common Page Elements
Advert
5. Type of internet marketing methods that is either illegal or frowned upon by search engines
black hat
organic / natural traffic
Spider
Web analytics
6. A specific action or method that contributes to achieving a goal.
Dynamic parameter
unique domains
Domain name
Tactic
7. Content websites that serve PPC adverts from the same provider - such as AdWords.
Animated GIF
black hat
Compact HyperText Markup Language (CHTML)
Content network
8. Unrequested window that opens on top of the currently viewed window.
Double opt-in
SEM/PPC (Search Engine Marketing / Pay per click)
Popup
monetization
9. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Persona
Dynamic parameter
Action
link bait
10. Links from one page on our site to another
internal links
HTML5
Strategy
Nofollow link
11. The code that is used to write most websites
Organic search results
HyperText Markup Language (HTML)
list
Mass customisation
12. The actual text of a link (the highlighted text you can click to go to the linked page)
Alt text
anchor text
remnant ad
Hard bounce
13. The number of times a keyword or key phrase appears on a website.
Keyword frequency
adwords
black hat
3G
14. When businesses sell products/services to consumers.
title
Business to Consumers (B2C)
link equity / link juice
Canonical
15. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
link bait
Cost per Lead (CPL)
twitterati
Common Page Elements
16. The listings on a SERP that are paid for.
Persona
crawler/spider/robot/bot
Paid search results
Affiliate or Publisher
17. An email database a company generates itself without purchasing or renting names.
Persona
Call to action (CTA)
House list
Referrer
18. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
URL rewriting
Action
permalink
Client-side
19. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
black hat
Backlink
Alt text
Mass customisation
20. The percent of emails determined as opened out of the total number of emails sent.
Online Reputation Management (ORM)
Open rate
exit page
Revenue share
21. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
black hat
adwords
Canonical
Clickthrough
22. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Opt-out
bounce rate
Keyword phrase
WebPR
23. A software tool that collects data on website users based on metrics to measure its performance.
Web analytics
Canonical
Business to Business (B2B)
Keyword rankings
24. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
nofollow
keywords
Tracking
Compact HyperText Markup Language (CHTML)
25. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Simple Mail Transfer Protocol (SMTP)
click through rate
crawler/spider/robot/bot
Animated GIF
26. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Unique selling point (USP)
Internet Portal (IP) address
keywords
Home page
27. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
Opt-out
Backlink
page
Google AdWords
28. Build one if you want total control over its content and all activity
website
Client-side
Domain name
Alt text
29. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Viral video
Conversion
Animated GIF
Accessibility
30. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Dynamic parameter
Cost per Lead (CPL)
Popup
Paid search results
31. Words or phrases that describe content and used when searching for something using a search engine.
keywords
Meta data
Robot.txt
Double opt-in
32. A document giving essential information concerning the problem that needs solving.
co-op ad
Business to Consumers (B2C)
Brief
permalink
33. Leftover Ad space that hasn't been sold
Robot.txt
Call to action (CTA)
remnant ad
App
34. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
pinnacle key words / search words
blog roll
Organic search results
Google AdWords
35. Marketing through social platforms like Facebook or Twitter etc.
Home page
Animated GIF
Internet Service Provider (ISP)
SMM (Social Media Marketing)
36. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
exit page
Domain name
SEM/PPC (Search Engine Marketing / Pay per click)
Cookie
37. Used on Twitter to help others follow certain conversations. Users tag their comments.
Domain Name System(DNS)
blog roll
viral
hashtag
38. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Double opt-in
Content network
Hyperlink
bounce rate
39. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
remnant ad
Meta data
Clickthrough
monetization
40. A function which allows the mobile user to click on a link to make a telephone call.
Click-to-call
Usability
unique visitors
Alt text
41. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
crawler/spider/robot/bot
Unique forwarders
Customer Relationship Management (CRM)
Active verb
42. The name that is chosen to appear in the sender or from field of an email.
Universal Resource Locator (URL)
3G
Sender alias
redirects
43. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
crawler/spider/robot/bot
title
click through rate
Session
44. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Referrer
Navigation
Call to action (CTA)
Persona
45. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Canonical
Persona
White list
Home page
46. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
Alt tag
Simple Mail Transfer Protocol (SMTP)
conversion rate
list
47. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
Backlink
Banner
crawler/spider/robot/bot
Universal Resource Locator (URL)
48. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Dynamic keyword insertion
redirects
Keyword rankings
Algorithm
49. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Online Reputation Management (ORM)
Heading tags
HTML5
CPC (Cost per click)
50. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Conversion
SEM/PPC (Search Engine Marketing / Pay per click)
Online Reputation Management (ORM)
link equity / link juice