Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A specific action or method that contributes to achieving a goal.






2. Last page visited






3. The listings on a SERP that are paid for.






4. Links from external sites to our sites - if they like your stuff they will link to you






5. How Adsense and its type of ads work - advertiser pays for every click






6. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






7. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






8. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






9. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






10. Newspapers - magazines - television and publishing houses are the realm of traditional media.






11. What you see when you perform a search on a search engine.






12. A document giving essential information concerning the problem that needs solving.






13. A character used to define a group of users to a website.






14. Success rate of your Ad; how many people "buy" or completed the transaction






15. How a web user moves through a website - and the elements that assist the user.






16. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






17. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






18. To give permission for emails to be sent to you.






19. The elements of a URL that are dynamically generated.






20. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






21. Used on Twitter to help others follow certain conversations. Users tag their comments.






22. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






23. A version of HTML for mobile devices and other limited hardware.






24. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






25. To get free search traffic - think: why will they link to you?






26. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






27. Marketing through social platforms like Facebook or Twitter etc.






28. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






29. Another name for headline - a great headline is the first thing that attracts users






30. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






31. A web address which is unique to every page on the Internet.






32. Targeted advertising based on content of the web page - e.g. Adsense






33. How most sites price ads






34. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






35. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






36. A protocol for sending messages from one server to another.






37. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






38. The list of links often found running down one side of a blog






39. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






40. The Affiliate or Publisher markets the products of the Merchant.






41. Transactions that take place on the server.






42. The code that is used to write most websites






43. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






44. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






45. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






46. The many many long tail words we might want to rank for (e.g. bhojpuri books)






47. All the content that can be seen on a screen without scrolling down.






48. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






49. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






50. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






Can you answer 50 questions in 15 minutes?



Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests