Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This is what makes your offering different to your competitors'.






2. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






3. The code that is used to write most websites






4. Google's system where you can put Google ads on your own site and get paid for clicks






5. # of times a whole page is served (or loaded)






6. Newspapers - magazines - television and publishing houses are the realm of traditional media.






7. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






8. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






9. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






10. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






11. Content websites that serve PPC adverts from the same provider - such as AdWords.






12. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






13. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






14. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






15. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






16. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






17. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






18. A software tool that collects data on website users based on metrics to measure its performance.






19. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






20. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






21. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






22. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






23. An approach to web design that aims for lightweight code and standards compliant websites.






24. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






25. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






26. Last page visited






27. To give permission for emails to be sent to you.






28. The IP address is an exclusive number - which is used to represent every single computer in a network.






29. The name that is chosen to appear in the sender or from field of an email.






30. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






31. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






32. A web address which is unique to every page on the Internet.






33. Buying traffic - Big sites with deep pockets dominate






34. How most sites price ads






35. Links from external sites to our sites - if they like your stuff they will link to you






36. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






37. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






38. # of files a site served (or loaded)






39. Transactions that take place on the server.






40. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






41. Success rate of your Ad; how many people "buy" or completed the transaction






42. A click on a link that leads to another website.






43. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






44. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






45. How many different people visit a page/site






46. A rough value Google assigns to a page






47. Targeted advertising based on content of the web page - e.g. Adsense






48. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






49. Unpaid traffic that Google etc send - based on your quality content






50. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).