Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This is what makes your offering different to your competitors'.






2. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






3. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






4. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






5. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






6. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






7. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






8. How most sites price ads






9. The paid search results on a SERP.






10. A character used to define a group of users to a website.






11. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






12. Words or phrases that describe content and used when searching for something using a search engine.






13. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






14. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






15. The listings on a SERP that are paid for.






16. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






17. A rough value Google assigns to a page






18. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






19. The code that is used to write most websites






20. An approach to web design that aims for lightweight code and standards compliant websites.






21. Targeted advertising based on content of the web page - e.g. Adsense






22. The actual text of a link (the highlighted text you can click to go to the linked page)






23. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






24. A metric that indicates whether a website is achieving its goals.






25. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






26. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






27. Marketing through social platforms like Facebook or Twitter etc.






28. To give permission for emails to be sent to you.






29. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






30. The definitive version. In SEO - it refers to a definitive URL.






31. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






32. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






33. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






34. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






35. Tailoring content for many individuals.






36. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






37. To get free search traffic - think: why will they link to you?






38. Transactions that take place on the server.






39. Used to describe the relative position of a web page in the SERPs.






40. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






41. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






42. The name that is chosen to appear in the sender or from field of an email.






43. A function which allows the mobile user to click on a link to make a telephone call.






44. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






45. Leftover Ad space that hasn't been sold






46. Transactions that take place before information is sent to the server.






47. Converts a domain name into an IP address.






48. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






49. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






50. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.