Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






2. All the content that can be seen on a screen without scrolling down.






3. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






4. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






5. Transactions that take place on the server.






6. The definitive version. In SEO - it refers to a definitive URL.






7. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






8. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






9. A version of HTML for mobile devices and other limited hardware.






10. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






11. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






12. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






13. Items which appear on every page of a website.






14. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






15. Unpaid traffic that Google etc send - based on your quality content






16. Commission structure where the affiliate earns a percentage of a sale.






17. A protocol for sending messages from one server to another.






18. More than one keyword can be referred to as a keyword phrase.






19. The code that is used to write most websites






20. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






21. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






22. The actual text of a link (the highlighted text you can click to go to the linked page)






23. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






24. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






25. Targeted advertising based on content of the web page - e.g. Adsense






26. Leftover Ad space that hasn't been sold






27. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






28. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






29. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






30. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






31. How most sites price ads






32. An online advertisement in the form of a graphic image that appears on a web page.






33. A visitor completing a target action.






34. A character used to define a group of users to a website.






35. Success rate of your Ad; how many people "buy" or completed the transaction






36. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






37. Transactions that take place before information is sent to the server.






38. When businesses sell products/services to consumers.






39. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






40. A piece of code that tracks a user's interaction and movement through a website.






41. A function which allows the mobile user to click on a link to make a telephone call.






42. Marketing through social platforms like Facebook or Twitter etc.






43. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






44. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






45. A prominent aspect of a product which is beneficial to users.






46. How a web user moves through a website - and the elements that assist the user.






47. The name that is chosen to appear in the sender or from field of an email.






48. The many many long tail words we might want to rank for (e.g. bhojpuri books)






49. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






50. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank