Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






2. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






3. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






4. A version of HTML for mobile devices and other limited hardware.






5. This is what makes your offering different to your competitors'.






6. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






7. A rough value Google assigns to a page






8. A piece of code that tracks a user's interaction and movement through a website.






9. How Adsense and its type of ads work - advertiser pays for every click






10. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






11. The layout and structure of a website - which should be according to information hierarchy and categories.






12. Used to describe the relative position of a web page in the SERPs.






13. To get free search traffic - think: why will they link to you?






14. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






15. Marketing through social platforms like Facebook or Twitter etc.






16. Success rate of your Ad; how many people "buy" or completed the transaction






17. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






18. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






19. Build one if you want total control over its content and all activity






20. The actual text of a link (the highlighted text you can click to go to the linked page)






21. The Affiliate or Publisher markets the products of the Merchant.






22. A character used to define a group of users to a website.






23. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






24. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






25. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






26. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






27. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






28. A web address which is unique to every page on the Internet.






29. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






30. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






31. To give permission for emails to be sent to you.






32. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






33. How many different people visit a page/site






34. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






35. The listings on a SERP that are paid for.






36. # of times a whole page is served (or loaded)






37. Transactions that take place on the server.






38. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






39. The number of times a keyword or key phrase appears on a website.






40. The definitive version. In SEO - it refers to a definitive URL.






41. The activity of getting inbound links to your site - creating good content and making online friends is a start






42. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






43. A software tool that collects data on website users based on metrics to measure its performance.






44. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






45. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






46. Buying traffic - Big sites with deep pockets dominate






47. What you see when you perform a search on a search engine.






48. How a web user moves through a website - and the elements that assist the user.






49. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






50. Links from external sites to our sites - if they like your stuff they will link to you