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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Opt-in
Alt tag
SMM (Social Media Marketing)
Key performance indicator (KPI)
2. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
link building
landing page
nofollow
CPC (Cost per click)
3. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Hyperlink
Dynamic keyword insertion
Active verb
Simple Mail Transfer Protocol (SMTP)
4. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
bounce rate
Dynamic parameter
Database
Keyword rankings
5. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
Soft bounce
Search engine results page (SERP)
SEM/PPC (Search Engine Marketing / Pay per click)
twitterati
6. The page a link links to
Opt-out
Paid search results
Heading tags
landing page
7. Type of internet marketing methods that is either illegal or frowned upon by search engines
Heading tags
WebPR
SMM (Social Media Marketing)
black hat
8. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
link farm
Action
twitterati
Brief
9. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Organic search results
Feature
Search engine results page (SERP)
Traditional media
10. The number of times a keyword or key phrase appears on a website.
Algorithm
Navigation
3G
Keyword frequency
11. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Advert
unique domains
Domain name
Ranking
12. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
click through rate
Sponsored links
Conversion
Session
13. A metric that indicates whether a website is achieving its goals.
nofollow
inbound links / back links
Brief
Key performance indicator (KPI)
14. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Accessibility
App
3G
Double opt-in
15. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
conversion rate
Click-to-call
crawler/spider/robot/bot
organic / natural traffic
16. A character used to define a group of users to a website.
Opt-out
internal links
HyperText Markup Language (HTML)
Persona
17. An approach to web design that aims for lightweight code and standards compliant websites.
contextual advertising
Business to Consumers (B2C)
Cascading Style Sheets (CSS)
Banner
18. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
App
Business to Consumers (B2C)
co-op ad
twitterati
19. A version of HTML for mobile devices and other limited hardware.
Algorithm
Compact HyperText Markup Language (CHTML)
Cascading Style Sheets (CSS)
click through rate
20. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Paid search results
Benefit
Viral video
Animated GIF
21. Transactions that take place on the server.
exit page
Compact HyperText Markup Language (CHTML)
Usability
Server-side
22. A specific action or method that contributes to achieving a goal.
list
Business to Business (B2B)
Search engine results page (SERP)
Tactic
23. Unrequested window that opens on top of the currently viewed window.
Animated GIF
Popup
HyperText Markup Language (HTML)
page
24. The code that is used to write most websites
Revenue share
Compact HyperText Markup Language (CHTML)
HyperText Markup Language (HTML)
Alt tag
25. The layout and structure of a website - which should be according to information hierarchy and categories.
Navigation
Popup
Information architecture
Dynamic keyword insertion
26. The listings on a SERP that are paid for.
Popup
page rank
Database
Paid search results
27. A click on a link that leads to another website.
HTML5
Clickthrough
Mass customisation
unique domains
28. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Web analytics
Search engine results page (SERP)
Alt tag
Soft bounce
29. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
App
Algorithm
Commission
permalink
30. Items which appear on every page of a website.
Tracking code
Common Page Elements
Unique forwarders
Click-to-call
31. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
Hyperlink
App
WebPR
affiliate
32. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Traffic
Navigation
Robot.txt
Client-side
33. The number of individuals who forwarded a specific email on.
Flash
co-op ad
anchor text
Unique forwarders
34. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Cost per Lead (CPL)
website
Online Reputation Management (ORM)
Content network
35. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Cost per Lead (CPL)
Business to Consumers (B2C)
House list
Keyword phrase
36. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Internet Protocol (IP) Address
page
website
Meta data
37. Google's system where you can put Google ads on your own site and get paid for clicks
White list
adsense
Universal Resource Locator (URL)
Call to action (CTA)
38. Another name for headline - a great headline is the first thing that attracts users
Meta tags
Usability
title
Above the fold
39. When businesses sell products/services to other businesses and not to consumers.
link building
Business to Business (B2B)
Usability
HTML5
40. Marketing through social platforms like Facebook or Twitter etc.
White list
SMM (Social Media Marketing)
Animated GIF
Navigation
41. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
link building
Double opt-in
permalink
Search engine results page (SERP)
42. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Commission
internal links
monetization
Keyword rankings
43. The IP address is an exclusive number - which is used to represent every single computer in a network.
Internet Protocol (IP) Address
Session
Meta data
Home page
44. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Alt tag
link equity / link juice
Online Reputation Management (ORM)
organic / natural traffic
45. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
permalink
keywords
time on site
pinnacle key words / search words
46. A function which allows the mobile user to click on a link to make a telephone call.
Content network
monetization
Click-to-call
organic / natural traffic
47. Success rate of your Ad; how many people "buy" or completed the transaction
Keyword phrase
HTML5
Session
conversion rate
48. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Web analytics
unique domains
Spider
SEM/PPC (Search Engine Marketing / Pay per click)
49. More than one keyword can be referred to as a keyword phrase.
co-op ad
Alt tag
Commission
Keyword phrase
50. How Adsense and its type of ads work - advertiser pays for every click
viral
CPC (Cost per click)
Hyperlink
Nofollow link