Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The code that is used to write most websites






2. The degree to which a website is available to users with physical challenges or technical limitations.






3. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






4. Marketing through social platforms like Facebook or Twitter etc.






5. The elements of a URL that are dynamically generated.






6. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






7. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






8. The page a link links to






9. The paid search results on a SERP.






10. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






11. The IP address is an exclusive number - which is used to represent every single computer in a network.






12. Content websites that serve PPC adverts from the same provider - such as AdWords.






13. The definitive version. In SEO - it refers to a definitive URL.






14. All the content that can be seen on a screen without scrolling down.






15. Targeted advertising based on content of the web page - e.g. Adsense






16. The visible - clickable text in a link.






17. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






18. The number of times a keyword or key phrase appears on a website.






19. Transactions that take place on the server.






20. A software tool that collects data on website users based on metrics to measure its performance.






21. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






22. To give permission for emails to be sent to you.






23. The percent of emails determined as opened out of the total number of emails sent.






24. An online advertisement in the form of a graphic image that appears on a web page.






25. Items which appear on every page of a website.






26. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






27. A search engine's set of rules for ranking web pages.






28. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






29. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






30. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






31. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






32. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






33. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






34. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






35. How many different people visit a page/site






36. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






37. The positive outcome for a user that a feature provides.






38. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






39. The actual text of a link (the highlighted text you can click to go to the linked page)






40. # of times a whole page is served (or loaded)






41. The listings on a SERP that are paid for.






42. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






43. A metric that indicates whether a website is achieving its goals.






44. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






45. How Adsense and its type of ads work - advertiser pays for every click






46. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






47. When businesses sell products/services to consumers.






48. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






49. The number of individuals who forwarded a specific email on.






50. A URL that points to a specific blog or forum after it has passed from the front page to the archives.







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Can you answer 50 questions in 15 minutes?


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