Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content websites that serve PPC adverts from the same provider - such as AdWords.






2. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






3. Used on Twitter to help others follow certain conversations. Users tag their comments.






4. An online advertisement in the form of a graphic image that appears on a web page.






5. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






6. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






7. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






8. The layout and structure of a website - which should be according to information hierarchy and categories.






9. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






10. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






11. The number of individuals who forwarded a specific email on.






12. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






13. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






14. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






15. Targeted advertising based on content of the web page - e.g. Adsense






16. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






17. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






18. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






19. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






20. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






21. Success rate of your Ad; how many people "buy" or completed the transaction






22. The many many long tail words we might want to rank for (e.g. bhojpuri books)






23. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






24. This is what makes your offering different to your competitors'.






25. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






26. The activity of getting inbound links to your site - creating good content and making online friends is a start






27. An approach to web design that aims for lightweight code and standards compliant websites.






28. Converts a domain name into an IP address.






29. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






30. A software tool that collects data on website users based on metrics to measure its performance.






31. The visible - clickable text in a link.






32. Last page visited






33. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






34. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






35. All the content that can be seen on a screen without scrolling down.






36. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






37. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






38. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






39. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






40. A protocol for sending messages from one server to another.






41. The paid search results on a SERP.






42. A prominent aspect of a product which is beneficial to users.






43. # of times a whole page is served (or loaded)






44. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






45. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






46. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






47. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






48. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






49. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






50. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests