Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






2. A rough value Google assigns to a page






3. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






4. Used on Twitter to help others follow certain conversations. Users tag their comments.






5. Unrequested window that opens on top of the currently viewed window.






6. A specific action or method that contributes to achieving a goal.






7. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






8. How many different people visit a page/site






9. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






10. The number of times a keyword or key phrase appears on a website.






11. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






12. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






13. The paid search results on a SERP.






14. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






15. A version of HTML for mobile devices and other limited hardware.






16. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






17. Success rate of your Ad; how many people "buy" or completed the transaction






18. To give permission for emails to be sent to you.






19. Build one if you want total control over its content and all activity






20. # of files a site served (or loaded)






21. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






22. How most sites price ads






23. Words or phrases that describe content and used when searching for something using a search engine.






24. The layout and structure of a website - which should be according to information hierarchy and categories.






25. Transactions that take place before information is sent to the server.






26. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






27. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






28. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






29. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






30. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






31. A visitor completing a target action.






32. Newspapers - magazines - television and publishing houses are the realm of traditional media.






33. The Affiliate or Publisher markets the products of the Merchant.






34. Google's system where you can put Google ads on your own site and get paid for clicks






35. An email database a company generates itself without purchasing or renting names.






36. The name that is chosen to appear in the sender or from field of an email.






37. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






38. The definitive version. In SEO - it refers to a definitive URL.






39. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






40. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






41. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






42. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






43. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






44. # of times a whole page is served (or loaded)






45. More than one keyword can be referred to as a keyword phrase.






46. The many many long tail words we might want to rank for (e.g. bhojpuri books)






47. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






48. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






49. A function which allows the mobile user to click on a link to make a telephone call.






50. Unpaid traffic that Google etc send - based on your quality content