Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Converts a domain name into an IP address.






2. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






3. A visitor completing a target action.






4. How most sites price ads






5. The failed delivery of email communication due to an undeviating reason like a non-existent address.






6. How Adsense and its type of ads work - advertiser pays for every click






7. The visible - clickable text in a link.






8. # of times a whole page is served (or loaded)






9. An approach to web design that aims for lightweight code and standards compliant websites.






10. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






11. When businesses sell products/services to other businesses and not to consumers.






12. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






13. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






14. A specific action or method that contributes to achieving a goal.






15. The degree to which a website is available to users with physical challenges or technical limitations.






16. The number of individuals who forwarded a specific email on.






17. Google's system where you can put Google ads on your own site and get paid for clicks






18. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






19. Marketing through social platforms like Facebook or Twitter etc.






20. Success rate of your Ad; how many people "buy" or completed the transaction






21. Build one if you want total control over its content and all activity






22. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






23. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






24. # of files a site served (or loaded)






25. Unpaid traffic that Google etc send - based on your quality content






26. The elements of a URL that are dynamically generated.






27. The layout and structure of a website - which should be according to information hierarchy and categories.






28. The number of times a keyword or key phrase appears on a website.






29. The percent of emails determined as opened out of the total number of emails sent.






30. A click on a link that leads to another website.






31. A rough value Google assigns to a page






32. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






33. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






34. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






35. A search engine's set of rules for ranking web pages.






36. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






37. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






38. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






39. Last page visited






40. All the content that can be seen on a screen without scrolling down.






41. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






42. Words or phrases that describe content and used when searching for something using a search engine.






43. An email database a company generates itself without purchasing or renting names.






44. The paid search results on a SERP.






45. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






46. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






47. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






48. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






49. A metric that indicates whether a website is achieving its goals.






50. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.