Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A document giving essential information concerning the problem that needs solving.






2. The Affiliate or Publisher markets the products of the Merchant.






3. A piece of code that tracks a user's interaction and movement through a website.






4. Tailoring content for many individuals.






5. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






6. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






7. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






8. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






9. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






10. The many many long tail words we might want to rank for (e.g. bhojpuri books)






11. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






12. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






13. Links from external sites to our sites - if they like your stuff they will link to you






14. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






15. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






16. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






17. A prominent aspect of a product which is beneficial to users.






18. The page a link links to






19. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






20. A search engine's set of rules for ranking web pages.






21. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






22. How Adsense and its type of ads work - advertiser pays for every click






23. All the content that can be seen on a screen without scrolling down.






24. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






25. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






26. This is what makes your offering different to your competitors'.






27. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






28. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






29. Success rate of your Ad; how many people "buy" or completed the transaction






30. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






31. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






32. Unpaid traffic that Google etc send - based on your quality content






33. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






34. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






35. The name that is chosen to appear in the sender or from field of an email.






36. Last page visited






37. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






38. The elements of a URL that are dynamically generated.






39. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






40. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






41. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






42. The positive outcome for a user that a feature provides.






43. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






44. Google's system where you can put Google ads on your own site and get paid for clicks






45. # of times a whole page is served (or loaded)






46. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






47. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






48. # of files a site served (or loaded)






49. The definitive version. In SEO - it refers to a definitive URL.






50. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website