Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






2. A function which allows the mobile user to click on a link to make a telephone call.






3. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






4. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






5. Tailoring content for many individuals.






6. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






7. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






8. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






9. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






10. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






11. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






12. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






13. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






14. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






15. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






16. The failed delivery of email communication due to an undeviating reason like a non-existent address.






17. Last page visited






18. A document giving essential information concerning the problem that needs solving.






19. Items which appear on every page of a website.






20. Links from external sites to our sites - if they like your stuff they will link to you






21. An online advertisement in the form of a graphic image that appears on a web page.






22. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






23. Build one if you want total control over its content and all activity






24. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






25. The IP address is an exclusive number - which is used to represent every single computer in a network.






26. Transactions that take place on the server.






27. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






28. Targeted advertising based on content of the web page - e.g. Adsense






29. The definitive version. In SEO - it refers to a definitive URL.






30. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






31. A click on a link that leads to another website.






32. # of times a whole page is served (or loaded)






33. The positive outcome for a user that a feature provides.






34. More than one keyword can be referred to as a keyword phrase.






35. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






36. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






37. The activity of getting inbound links to your site - creating good content and making online friends is a start






38. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






39. A specific action or method that contributes to achieving a goal.






40. The list of links often found running down one side of a blog






41. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






42. A software tool that collects data on website users based on metrics to measure its performance.






43. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






44. The name that is chosen to appear in the sender or from field of an email.






45. Leftover Ad space that hasn't been sold






46. A piece of code that tracks a user's interaction and movement through a website.






47. How most sites price ads






48. A metric that indicates whether a website is achieving its goals.






49. The paid search results on a SERP.






50. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.