Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






2. The percent of emails determined as opened out of the total number of emails sent.






3. The many many long tail words we might want to rank for (e.g. bhojpuri books)






4. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






5. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






6. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






7. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






8. Unpaid traffic that Google etc send - based on your quality content






9. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






10. A web address which is unique to every page on the Internet.






11. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






12. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






13. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






14. # of times a whole page is served (or loaded)






15. The code that is used to write most websites






16. The layout and structure of a website - which should be according to information hierarchy and categories.






17. Targeted advertising based on content of the web page - e.g. Adsense






18. Converts a domain name into an IP address.






19. How most sites price ads






20. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






21. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






22. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






23. How Adsense and its type of ads work - advertiser pays for every click






24. A function which allows the mobile user to click on a link to make a telephone call.






25. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






26. A metric that indicates whether a website is achieving its goals.






27. The actual text of a link (the highlighted text you can click to go to the linked page)






28. The number of times a keyword or key phrase appears on a website.






29. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






30. A rough value Google assigns to a page






31. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






32. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






33. Newspapers - magazines - television and publishing houses are the realm of traditional media.






34. Used to describe the relative position of a web page in the SERPs.






35. Transactions that take place on the server.






36. When businesses sell products/services to consumers.






37. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






38. Another name for headline - a great headline is the first thing that attracts users






39. The list of links often found running down one side of a blog






40. The definitive version. In SEO - it refers to a definitive URL.






41. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






42. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






43. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






44. The failed delivery of email communication due to an undeviating reason like a non-existent address.






45. Items which appear on every page of a website.






46. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






47. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






48. An online advertisement in the form of a graphic image that appears on a web page.






49. The page a link links to






50. Type of internet marketing methods that is either illegal or frowned upon by search engines