Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A version of HTML for mobile devices and other limited hardware.






2. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






3. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






4. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






5. Converts a domain name into an IP address.






6. The visible - clickable text in a link.






7. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






8. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






9. Last page visited






10. A piece of code that tracks a user's interaction and movement through a website.






11. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






12. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






13. Used to describe the relative position of a web page in the SERPs.






14. The paid search results on a SERP.






15. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






16. The positive outcome for a user that a feature provides.






17. The visitors that visit a website.






18. An online advertisement in the form of a graphic image that appears on a web page.






19. Commission structure where the affiliate earns a percentage of a sale.






20. The listings on a SERP that are paid for.






21. Unpaid traffic that Google etc send - based on your quality content






22. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






23. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






24. A metric that indicates whether a website is achieving its goals.






25. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






26. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






27. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






28. To give permission for emails to be sent to you.






29. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






30. A function which allows the mobile user to click on a link to make a telephone call.






31. The percent of emails determined as opened out of the total number of emails sent.






32. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






33. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






34. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






35. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






36. To get free search traffic - think: why will they link to you?






37. The degree to which a website is available to users with physical challenges or technical limitations.






38. An email database a company generates itself without purchasing or renting names.






39. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






40. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






41. All the content that can be seen on a screen without scrolling down.






42. # of files a site served (or loaded)






43. The many many long tail words we might want to rank for (e.g. bhojpuri books)






44. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






45. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






46. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






47. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






48. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






49. How a web user moves through a website - and the elements that assist the user.






50. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...