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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
bounce rate
WebPR
Cascading Style Sheets (CSS)
hashtag
2. The activity of getting inbound links to your site - creating good content and making online friends is a start
Paid search results
link building
Database
canonical version
3. Words or phrases that describe content and used when searching for something using a search engine.
keywords
CPC (Cost per click)
Key performance indicator (KPI)
landing page
4. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
page rank
Simple Mail Transfer Protocol (SMTP)
Tracking
click through rate
5. Buying traffic - Big sites with deep pockets dominate
Anchor text
long tail key words / search words
Compact HyperText Markup Language (CHTML)
SEM/PPC (Search Engine Marketing / Pay per click)
6. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Soft bounce
bounce rate
Database
affiliate
7. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
nofollow
Double opt-in
Breadcrumbs
page rank
8. How most sites price ads
CPM (Cost per thousand impressions)
Persona
affiliate
Cookie
9. An email database a company generates itself without purchasing or renting names.
Customer Relationship Management (CRM)
Call to action (CTA)
House list
Navigation
10. What you see when you perform a search on a search engine.
Search engine results page (SERP)
Traditional media
Usability
redirects
11. A specific action or method that contributes to achieving a goal.
Tracking code
Tactic
Mass customisation
Commission
12. The Affiliate or Publisher markets the products of the Merchant.
Unique forwarders
Tracking
Affiliate or Publisher
Spider
13. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Search engine results page (SERP)
pinnacle key words / search words
twitterati
Keyword rankings
14. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Anchor text
URL rewriting
HTML5
Mass customisation
15. An approach to web design that aims for lightweight code and standards compliant websites.
Cascading Style Sheets (CSS)
Feature
Action
Commission
16. When businesses sell products/services to other businesses and not to consumers.
Business to Business (B2B)
Keyword phrase
Search engine results page (SERP)
long tail key words / search words
17. The number of individuals who forwarded a specific email on.
Unique forwarders
Online Reputation Management (ORM)
Common Page Elements
Organic search results
18. A piece of code that tracks a user's interaction and movement through a website.
Keyword frequency
Tracking code
Cascading Style Sheets (CSS)
Canonical
19. Leftover Ad space that hasn't been sold
remnant ad
link farm
long tail key words / search words
blog roll
20. A click on a link that leads to another website.
Meta data
Tactic
Clickthrough
Internet Portal (IP) address
21. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
SEO (Search Engine Optimization)
exit page
Content network
list
22. The layout and structure of a website - which should be according to information hierarchy and categories.
exit page
Sender alias
landing page
Information architecture
23. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Strategy
Opt-in
Clickthrough
Hard bounce
24. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
Above the fold
hashtag
bounce rate
nofollow
25. Marketing through social platforms like Facebook or Twitter etc.
co-op ad
contextual advertising
page views
SMM (Social Media Marketing)
26. The name that is chosen to appear in the sender or from field of an email.
Opt-in
Meta tags
Sender alias
URL rewriting
27. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
canonical version
Internet Protocol (IP) Address
Traffic
Brief
28. A prominent aspect of a product which is beneficial to users.
Persona
Meta data
Traffic
Feature
29. The paid search results on a SERP.
Sponsored links
Meta tags
Conversion
Unique selling point (USP)
30. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
news sharing
Heading tags
hits
Click-to-call
31. The positive outcome for a user that a feature provides.
Benefit
conversion rate
Anchor text
pinnacle key words / search words
32. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Viral video
internal links
Google AdWords
bounce rate
33. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
monetization
Animated GIF
Mass customisation
Spider
34. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
SMM (Social Media Marketing)
adwords
Persona
unique domains
35. Tailoring content for many individuals.
blog roll
Mass customisation
Web analytics
Content network
36. Content websites that serve PPC adverts from the same provider - such as AdWords.
Content network
canonical version
Key performance indicator (KPI)
Animated GIF
37. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
organic / natural traffic
inbound links / back links
Online Reputation Management (ORM)
adsense
38. Transactions that take place before information is sent to the server.
page
Domain Name System(DNS)
Client-side
link building
39. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
blog roll
Active verb
exit page
Viral video
40. A visitor completing a target action.
Conversion
Ranking
3G
Meta data
41. Success rate of your Ad; how many people "buy" or completed the transaction
conversion rate
Double opt-in
long tail key words / search words
Mass customisation
42. A rough value Google assigns to a page
click through rate
keywords
Animated GIF
page rank
43. A web address which is unique to every page on the Internet.
Viral video
Universal Resource Locator (URL)
Feature
organic / natural traffic
44. The page a link links to
Meta data
Meta tags
reciprocal linking
landing page
45. An online advertisement in the form of a graphic image that appears on a web page.
Dynamic keyword insertion
Banner
exit page
twitterati
46. The IP address is an exclusive number - which is used to represent every single computer in a network.
Home page
crawler/spider/robot/bot
Internet Protocol (IP) Address
Google AdWords
47. All the content that can be seen on a screen without scrolling down.
Internet Protocol (IP) Address
black hat
contextual advertising
Above the fold
48. # of files a site served (or loaded)
Paid search results
reciprocal linking
hits
Mass customisation
49. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
Keyword frequency
redirects
Benefit
pinnacle key words / search words
50. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
page views
Action
Brief
Nofollow link
Sorry!:) No result found.
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