Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Used to describe the relative position of a web page in the SERPs.






2. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






3. To get free search traffic - think: why will they link to you?






4. Links from external sites to our sites - if they like your stuff they will link to you






5. The paid search results on a SERP.






6. Items which appear on every page of a website.






7. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






8. All the content that can be seen on a screen without scrolling down.






9. Unrequested window that opens on top of the currently viewed window.






10. How most sites price ads






11. Words or phrases that describe content and used when searching for something using a search engine.






12. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






13. Buying traffic - Big sites with deep pockets dominate






14. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






15. A version of HTML for mobile devices and other limited hardware.






16. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






17. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






18. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






19. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






20. The code that is used to write most websites






21. The many many long tail words we might want to rank for (e.g. bhojpuri books)






22. A character used to define a group of users to a website.






23. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






24. Another name for headline - a great headline is the first thing that attracts users






25. Type of internet marketing methods that is either illegal or frowned upon by search engines






26. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






27. Success rate of your Ad; how many people "buy" or completed the transaction






28. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






29. The elements of a URL that are dynamically generated.






30. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






31. The listings on a SERP that are paid for.






32. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






33. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






34. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






35. The name that is chosen to appear in the sender or from field of an email.






36. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






37. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






38. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






39. The actual text of a link (the highlighted text you can click to go to the linked page)






40. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






41. A software tool that collects data on website users based on metrics to measure its performance.






42. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






43. Links from one page on our site to another






44. A protocol for sending messages from one server to another.






45. How Adsense and its type of ads work - advertiser pays for every click






46. Last page visited






47. The page a link links to






48. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






49. Build one if you want total control over its content and all activity






50. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web