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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
time on site
3G
Ranking
Meta data
2. All the content that can be seen on a screen without scrolling down.
Breadcrumbs
Above the fold
Sponsored links
White list
3. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
click through rate
Database
Revenue share
App
4. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Opt-in
Internet Portal (IP) address
Organic search results
nofollow
5. Transactions that take place on the server.
title
Server-side
Client-side
Home page
6. The definitive version. In SEO - it refers to a definitive URL.
Canonical
Information architecture
Spider
co-op ad
7. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
Call to action (CTA)
Cascading Style Sheets (CSS)
adsense
bounce rate
8. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
3G
Customer Relationship Management (CRM)
Mass customisation
CPM (Cost per thousand impressions)
9. A version of HTML for mobile devices and other limited hardware.
Compact HyperText Markup Language (CHTML)
twitterati
Tracking code
Domain name
10. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
permalink
Cookie
Breadcrumbs
Nofollow link
11. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
monetization
anchor text
canonical version
Information architecture
12. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Advert
Organic search results
Anchor text
House list
13. Items which appear on every page of a website.
Conversion
internal links
Common Page Elements
list
14. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
viral
Referrer
White list
anchor text
15. Unpaid traffic that Google etc send - based on your quality content
nofollow
exit page
organic / natural traffic
Tracking code
16. Commission structure where the affiliate earns a percentage of a sale.
Sponsored links
Revenue share
page views
remnant ad
17. A protocol for sending messages from one server to another.
link building
Simple Mail Transfer Protocol (SMTP)
contextual advertising
Affiliate or Publisher
18. More than one keyword can be referred to as a keyword phrase.
Cascading Style Sheets (CSS)
Keyword phrase
Keyword rankings
Unique selling point (USP)
19. The code that is used to write most websites
Traditional media
CPC (Cost per click)
Soft bounce
HyperText Markup Language (HTML)
20. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Active verb
Simple Mail Transfer Protocol (SMTP)
Commission
news sharing
21. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
affiliate
nofollow
White list
Backlink
22. The actual text of a link (the highlighted text you can click to go to the linked page)
anchor text
Keyword rankings
White list
Sender alias
23. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
co-op ad
reciprocal linking
Tactic
viral
24. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
canonical version
contextual advertising
exit page
Client-side
25. Targeted advertising based on content of the web page - e.g. Adsense
list
contextual advertising
pinnacle key words / search words
click through rate
26. Leftover Ad space that hasn't been sold
co-op ad
remnant ad
Domain name
Business to Consumers (B2C)
27. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
SEO (Search Engine Optimization)
reciprocal linking
Popup
twitterati
28. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
keywords
Sender alias
contextual advertising
Session
29. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
unique domains
Alt tag
Robot.txt
link bait
30. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Opt-in
Home page
Business to Consumers (B2C)
link bait
31. How most sites price ads
Persona
CPM (Cost per thousand impressions)
Google AdWords
Soft bounce
32. An online advertisement in the form of a graphic image that appears on a web page.
unique visitors
Banner
Commission
twitterati
33. A visitor completing a target action.
Brief
link building
Conversion
Traditional media
34. A character used to define a group of users to a website.
keywords
Key performance indicator (KPI)
Persona
Heading tags
35. Success rate of your Ad; how many people "buy" or completed the transaction
conversion rate
Navigation
Online Reputation Management (ORM)
link bait
36. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
list
Compact HyperText Markup Language (CHTML)
link bait
Alt text
37. Transactions that take place before information is sent to the server.
Action
Client-side
hashtag
conversion rate
38. When businesses sell products/services to consumers.
Tracking
Robot.txt
link bait
Business to Consumers (B2C)
39. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Alt tag
Double opt-in
canonical version
Internet Service Provider (ISP)
40. A piece of code that tracks a user's interaction and movement through a website.
Clickthrough
Tracking code
internal links
Referrer
41. A function which allows the mobile user to click on a link to make a telephone call.
Keyword frequency
Hyperlink
Unique selling point (USP)
Click-to-call
42. Marketing through social platforms like Facebook or Twitter etc.
Accessibility
SMM (Social Media Marketing)
Conversion
Internet Portal (IP) address
43. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
black hat
Action
Hyperlink
Affiliate or Publisher
44. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Sponsored links
time on site
Revenue share
adsense
45. A prominent aspect of a product which is beneficial to users.
SEM/PPC (Search Engine Marketing / Pay per click)
App
Feature
Cost per Lead (CPL)
46. How a web user moves through a website - and the elements that assist the user.
3G
Navigation
Internet Protocol (IP) Address
Traditional media
47. The name that is chosen to appear in the sender or from field of an email.
Brief
Sender alias
news sharing
pinnacle key words / search words
48. The many many long tail words we might want to rank for (e.g. bhojpuri books)
Persona
long tail key words / search words
Universal Resource Locator (URL)
Keyword rankings
49. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Information architecture
Conversion
adwords
Keyword phrase
50. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
anchor text
conversion rate
crawler/spider/robot/bot
Revenue share