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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Online Reputation Management (ORM)
Above the fold
click through rate
adwords
2. To give permission for emails to be sent to you.
Compact HyperText Markup Language (CHTML)
internal links
Opt-in
Sponsored links
3. A function which allows the mobile user to click on a link to make a telephone call.
SMM (Social Media Marketing)
Click-to-call
CPC (Cost per click)
Tracking code
4. Links from external sites to our sites - if they like your stuff they will link to you
Breadcrumbs
inbound links / back links
Traditional media
Affiliate or Publisher
5. Transactions that take place on the server.
Tracking code
Traditional media
Flash
Server-side
6. To get free search traffic - think: why will they link to you?
Call to action (CTA)
Viral video
SEO (Search Engine Optimization)
Domain Name System(DNS)
7. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Database
Open rate
title
pinnacle key words / search words
8. Used to describe the relative position of a web page in the SERPs.
Algorithm
Ranking
Click-to-call
Spider
9. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Action
news sharing
crawler/spider/robot/bot
Meta data
10. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Action
Sponsored links
Alt text
title
11. The list of links often found running down one side of a blog
blog roll
Opt-in
adwords
Action
12. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
White list
SMM (Social Media Marketing)
twitterati
Feature
13. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
WebPR
Nofollow link
Business to Business (B2B)
Opt-out
14. Content websites that serve PPC adverts from the same provider - such as AdWords.
3G
unique domains
Content network
nofollow
15. How Adsense and its type of ads work - advertiser pays for every click
Animated GIF
Traditional media
Double opt-in
CPC (Cost per click)
16. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
CPM (Cost per thousand impressions)
hashtag
Breadcrumbs
Database
17. The name that is chosen to appear in the sender or from field of an email.
Sender alias
Heading tags
Home page
Usability
18. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
conversion rate
Database
unique visitors
Hyperlink
19. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Meta tags
page rank
news sharing
title
20. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Advert
exit page
unique domains
Referrer
21. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Web analytics
Internet Portal (IP) address
SMM (Social Media Marketing)
Animated GIF
22. A software tool that collects data on website users based on metrics to measure its performance.
Search engine results page (SERP)
Information architecture
Web analytics
Conversion
23. What you see when you perform a search on a search engine.
Tracking code
Spider
canonical version
Search engine results page (SERP)
24. # of times a whole page is served (or loaded)
Cookie
Accessibility
page views
Keyword frequency
25. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
White list
viral
Session
Mass customisation
26. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Domain name
Usability
Clickthrough
link bait
27. A document giving essential information concerning the problem that needs solving.
Flash
landing page
Hard bounce
Brief
28. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Brief
link bait
page rank
URL rewriting
29. The layout and structure of a website - which should be according to information hierarchy and categories.
Information architecture
list
hashtag
twitterati
30. Tailoring content for many individuals.
App
page rank
Mass customisation
Web analytics
31. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
URL rewriting
Mass customisation
Web analytics
CPC (Cost per click)
32. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
title
Strategy
Key performance indicator (KPI)
reciprocal linking
33. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
Simple Mail Transfer Protocol (SMTP)
monetization
Usability
CPC (Cost per click)
34. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Animated GIF
crawler/spider/robot/bot
news sharing
Referrer
35. A specific action or method that contributes to achieving a goal.
Tactic
HyperText Markup Language (HTML)
Dynamic keyword insertion
Traditional media
36. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
Heading tags
Internet Portal (IP) address
Referrer
co-op ad
37. The number of individuals who forwarded a specific email on.
Action
link equity / link juice
Session
Unique forwarders
38. How many different people visit a page/site
unique visitors
SMM (Social Media Marketing)
Navigation
Sender alias
39. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Cost per Lead (CPL)
Meta data
twitterati
link bait
40. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Action
link building
Backlink
Keyword phrase
41. A click on a link that leads to another website.
conversion rate
Domain name
Clickthrough
Keyword frequency
42. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Call to action (CTA)
Key performance indicator (KPI)
3G
Keyword frequency
43. Items which appear on every page of a website.
Paid search results
Common Page Elements
hashtag
Algorithm
44. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Call to action (CTA)
Commission
Cascading Style Sheets (CSS)
Robot.txt
45. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Internet Protocol (IP) Address
Google AdWords
blog roll
Active verb
46. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Robot.txt
link equity / link juice
black hat
Domain Name System(DNS)
47. A protocol for sending messages from one server to another.
page
Simple Mail Transfer Protocol (SMTP)
3G
Banner
48. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
adwords
Client-side
Nofollow link
page
49. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Referrer
Traffic
HTML5
Keyword rankings
50. The number of times a keyword or key phrase appears on a website.
Commission
Soft bounce
Keyword frequency
blog roll