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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. # of files a site served (or loaded)
Anchor text
hits
remnant ad
hashtag
2. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Dynamic keyword insertion
Home page
Backlink
remnant ad
3. Used on Twitter to help others follow certain conversations. Users tag their comments.
Opt-out
hashtag
website
Google AdWords
4. The layout and structure of a website - which should be according to information hierarchy and categories.
Opt-in
Server-side
Double opt-in
Information architecture
5. The many many long tail words we might want to rank for (e.g. bhojpuri books)
Active verb
long tail key words / search words
viral
Open rate
6. The page a link links to
monetization
Domain name
Opt-out
landing page
7. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Algorithm
Advert
CPC (Cost per click)
hits
8. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
keywords
viral
Robot.txt
Keyword frequency
9. Build one if you want total control over its content and all activity
SEM/PPC (Search Engine Marketing / Pay per click)
Referrer
website
conversion rate
10. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
permalink
Alt tag
Unique selling point (USP)
Double opt-in
11. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Organic search results
internal links
Backlink
CPM (Cost per thousand impressions)
12. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Breadcrumbs
Flash
Alt tag
co-op ad
13. A document giving essential information concerning the problem that needs solving.
Brief
Client-side
Internet Service Provider (ISP)
link farm
14. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
page
link bait
pinnacle key words / search words
Nofollow link
15. Success rate of your Ad; how many people "buy" or completed the transaction
conversion rate
Simple Mail Transfer Protocol (SMTP)
Cost per Lead (CPL)
White list
16. The positive outcome for a user that a feature provides.
Cascading Style Sheets (CSS)
SEM/PPC (Search Engine Marketing / Pay per click)
conversion rate
Benefit
17. The listings on a SERP that are paid for.
redirects
organic / natural traffic
Paid search results
Affiliate or Publisher
18. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
App
Session
Unique forwarders
link farm
19. A protocol for sending messages from one server to another.
Canonical
Clickthrough
Flash
Simple Mail Transfer Protocol (SMTP)
20. Buying traffic - Big sites with deep pockets dominate
App
Opt-in
SEM/PPC (Search Engine Marketing / Pay per click)
Navigation
21. The paid search results on a SERP.
Internet Service Provider (ISP)
SEM/PPC (Search Engine Marketing / Pay per click)
Sponsored links
Online Reputation Management (ORM)
22. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Commission
Tracking
Server-side
Viral video
23. All the content that can be seen on a screen without scrolling down.
page views
redirects
Keyword phrase
Above the fold
24. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
nofollow
redirects
Backlink
Unique forwarders
25. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
viral
link farm
Tracking
Session
26. Items which appear on every page of a website.
Information architecture
Common Page Elements
contextual advertising
Domain name
27. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Action
crawler/spider/robot/bot
link equity / link juice
3G
28. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
Revenue share
HTML5
Home page
Anchor text
29. # of times a whole page is served (or loaded)
Tracking
conversion rate
page views
adsense
30. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Key performance indicator (KPI)
Accessibility
Cascading Style Sheets (CSS)
Spider
31. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
long tail key words / search words
adwords
Banner
Heading tags
32. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
page
Alt text
time on site
redirects
33. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
anchor text
Business to Consumers (B2C)
list
Hard bounce
34. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
link building
URL rewriting
Common Page Elements
remnant ad
35. The definitive version. In SEO - it refers to a definitive URL.
Canonical
click through rate
Revenue share
Above the fold
36. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Google AdWords
Feature
Internet Service Provider (ISP)
link farm
37. Google's system where you can put Google ads on your own site and get paid for clicks
Referrer
White list
link building
adsense
38. The code that is used to write most websites
Compact HyperText Markup Language (CHTML)
Dynamic keyword insertion
Organic search results
HyperText Markup Language (HTML)
39. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
SEO (Search Engine Optimization)
Alt tag
Soft bounce
Web analytics
40. A visitor completing a target action.
Conversion
Navigation
long tail key words / search words
SEO (Search Engine Optimization)
41. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Business to Business (B2B)
nofollow
news sharing
organic / natural traffic
42. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Internet Portal (IP) address
Persona
long tail key words / search words
Traffic
43. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Unique selling point (USP)
permalink
Hyperlink
Common Page Elements
44. A prominent aspect of a product which is beneficial to users.
Tactic
internal links
Revenue share
Feature
45. An email database a company generates itself without purchasing or renting names.
House list
landing page
Referrer
Anchor text
46. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
canonical version
Heading tags
Canonical
HyperText Markup Language (HTML)
47. Used to describe the relative position of a web page in the SERPs.
HyperText Markup Language (HTML)
Ranking
Call to action (CTA)
WebPR
48. The list of links often found running down one side of a blog
Alt tag
blog roll
Viral video
black hat
49. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
SEO (Search Engine Optimization)
Accessibility
Domain Name System(DNS)
canonical version
50. The percent of emails determined as opened out of the total number of emails sent.
pinnacle key words / search words
permalink
contextual advertising
Open rate