Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Another name for headline - a great headline is the first thing that attracts users






2. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






3. The IP address is an exclusive number - which is used to represent every single computer in a network.






4. A metric that indicates whether a website is achieving its goals.






5. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






6. When businesses sell products/services to other businesses and not to consumers.






7. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






8. An online advertisement in the form of a graphic image that appears on a web page.






9. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






10. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






11. A click on a link that leads to another website.






12. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






13. The number of individuals who forwarded a specific email on.






14. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






15. The many many long tail words we might want to rank for (e.g. bhojpuri books)






16. A search engine's set of rules for ranking web pages.






17. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






18. Commission structure where the affiliate earns a percentage of a sale.






19. What you see when you perform a search on a search engine.






20. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






21. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






22. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






23. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






24. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






25. To get free search traffic - think: why will they link to you?






26. Type of internet marketing methods that is either illegal or frowned upon by search engines






27. The percent of emails determined as opened out of the total number of emails sent.






28. The listings on a SERP that are paid for.






29. Content websites that serve PPC adverts from the same provider - such as AdWords.






30. Success rate of your Ad; how many people "buy" or completed the transaction






31. The positive outcome for a user that a feature provides.






32. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






33. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






34. Targeted advertising based on content of the web page - e.g. Adsense






35. A software tool that collects data on website users based on metrics to measure its performance.






36. Transactions that take place before information is sent to the server.






37. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






38. Links from one page on our site to another






39. The list of links often found running down one side of a blog






40. The name that is chosen to appear in the sender or from field of an email.






41. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






42. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






43. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






44. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






45. A prominent aspect of a product which is beneficial to users.






46. The visible - clickable text in a link.






47. Marketing through social platforms like Facebook or Twitter etc.






48. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






49. The degree to which a website is available to users with physical challenges or technical limitations.






50. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times