Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






2. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






3. How many different people visit a page/site






4. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






5. Commission structure where the affiliate earns a percentage of a sale.






6. The percent of emails determined as opened out of the total number of emails sent.






7. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






8. A metric that indicates whether a website is achieving its goals.






9. The listings on a SERP that are paid for.






10. Tailoring content for many individuals.






11. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






12. Transactions that take place on the server.






13. Google's system where you can put Google ads on your own site and get paid for clicks






14. A version of HTML for mobile devices and other limited hardware.






15. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






16. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






17. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






18. The positive outcome for a user that a feature provides.






19. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






20. How a web user moves through a website - and the elements that assist the user.






21. The list of links often found running down one side of a blog






22. A web address which is unique to every page on the Internet.






23. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






24. The code that is used to write most websites






25. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






26. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






27. Marketing through social platforms like Facebook or Twitter etc.






28. Used on Twitter to help others follow certain conversations. Users tag their comments.






29. Leftover Ad space that hasn't been sold






30. The visitors that visit a website.






31. Converts a domain name into an IP address.






32. This is what makes your offering different to your competitors'.






33. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






34. The definitive version. In SEO - it refers to a definitive URL.






35. Content websites that serve PPC adverts from the same provider - such as AdWords.






36. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






37. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






38. The failed delivery of email communication due to an undeviating reason like a non-existent address.






39. The degree to which a website is available to users with physical challenges or technical limitations.






40. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






41. All the content that can be seen on a screen without scrolling down.






42. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






43. To get free search traffic - think: why will they link to you?






44. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






45. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






46. The many many long tail words we might want to rank for (e.g. bhojpuri books)






47. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






48. A piece of code that tracks a user's interaction and movement through a website.






49. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






50. Build one if you want total control over its content and all activity