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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Leftover Ad space that hasn't been sold
Dynamic keyword insertion
internal links
page rank
remnant ad
2. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Usability
anchor text
nofollow
link equity / link juice
3. A document giving essential information concerning the problem that needs solving.
Accessibility
Banner
Brief
Soft bounce
4. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
click through rate
CPM (Cost per thousand impressions)
bounce rate
Banner
5. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
Strategy
affiliate
3G
Internet Protocol (IP) Address
6. All the content that can be seen on a screen without scrolling down.
Referrer
Internet Portal (IP) address
Above the fold
SEO (Search Engine Optimization)
7. How most sites price ads
Opt-in
Advert
CPM (Cost per thousand impressions)
Banner
8. A visitor completing a target action.
Organic search results
Conversion
title
Click-to-call
9. A web address which is unique to every page on the Internet.
Backlink
Universal Resource Locator (URL)
landing page
remnant ad
10. An approach to web design that aims for lightweight code and standards compliant websites.
website
Internet Service Provider (ISP)
Cascading Style Sheets (CSS)
Unique selling point (USP)
11. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Cascading Style Sheets (CSS)
pinnacle key words / search words
inbound links / back links
adwords
12. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
canonical version
Meta data
twitterati
Open rate
13. The elements of a URL that are dynamically generated.
Dynamic parameter
adsense
Usability
Traditional media
14. Content websites that serve PPC adverts from the same provider - such as AdWords.
Web analytics
Active verb
Content network
time on site
15. Unpaid traffic that Google etc send - based on your quality content
organic / natural traffic
Sponsored links
Online Reputation Management (ORM)
anchor text
16. A prominent aspect of a product which is beneficial to users.
bounce rate
Home page
Feature
Open rate
17. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Double opt-in
adwords
Organic search results
viral
18. The activity of getting inbound links to your site - creating good content and making online friends is a start
Double opt-in
unique visitors
link building
App
19. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
exit page
black hat
Meta tags
Online Reputation Management (ORM)
20. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Internet Protocol (IP) Address
Compact HyperText Markup Language (CHTML)
link farm
Dynamic parameter
21. A software tool that collects data on website users based on metrics to measure its performance.
Popup
Web analytics
Alt tag
unique domains
22. The actual text of a link (the highlighted text you can click to go to the linked page)
Robot.txt
Traditional media
Brief
anchor text
23. A function which allows the mobile user to click on a link to make a telephone call.
Click-to-call
Cascading Style Sheets (CSS)
Strategy
time on site
24. Tailoring content for many individuals.
Mass customisation
Referrer
Double opt-in
Ranking
25. A click on a link that leads to another website.
Clickthrough
Sender alias
hashtag
Cascading Style Sheets (CSS)
26. How many different people visit a page/site
title
Usability
adsense
unique visitors
27. The listings on a SERP that are paid for.
Paid search results
Web analytics
Advert
Information architecture
28. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Unique forwarders
Home page
Domain name
Tracking
29. How a web user moves through a website - and the elements that assist the user.
Navigation
Hyperlink
Home page
Persona
30. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
click through rate
exit page
Ranking
hits
31. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
unique visitors
Opt-out
Customer Relationship Management (CRM)
WebPR
32. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
news sharing
Unique selling point (USP)
title
Client-side
33. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Hard bounce
Opt-out
blog roll
hits
34. The name that is chosen to appear in the sender or from field of an email.
Business to Business (B2B)
Sender alias
Robot.txt
Animated GIF
35. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Server-side
unique visitors
White list
Hard bounce
36. The list of links often found running down one side of a blog
Affiliate or Publisher
blog roll
Feature
Paid search results
37. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Benefit
blog roll
website
Flash
38. A metric that indicates whether a website is achieving its goals.
adsense
hashtag
Key performance indicator (KPI)
Unique selling point (USP)
39. Used on Twitter to help others follow certain conversations. Users tag their comments.
SEO (Search Engine Optimization)
hashtag
Dynamic parameter
Compact HyperText Markup Language (CHTML)
40. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
Internet Service Provider (ISP)
reciprocal linking
SEO (Search Engine Optimization)
Universal Resource Locator (URL)
41. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
page
canonical version
exit page
Benefit
42. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
conversion rate
SEO (Search Engine Optimization)
URL rewriting
Active verb
43. The definitive version. In SEO - it refers to a definitive URL.
Canonical
Key performance indicator (KPI)
page rank
Web analytics
44. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
nofollow
viral
Backlink
Cookie
45. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Advert
Strategy
Meta data
adwords
46. The Affiliate or Publisher markets the products of the Merchant.
hits
news sharing
Affiliate or Publisher
link building
47. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Keyword rankings
affiliate
link bait
Usability
48. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
Traditional media
Home page
Domain name
page
49. A protocol for sending messages from one server to another.
Simple Mail Transfer Protocol (SMTP)
Robot.txt
affiliate
Cost per Lead (CPL)
50. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Feature
Mass customisation
Server-side
Animated GIF
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