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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Targeted advertising based on content of the web page - e.g. Adsense
click through rate
contextual advertising
Advert
Usability
2. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Key performance indicator (KPI)
link equity / link juice
Backlink
Popup
3. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Domain name
Alt text
Traffic
affiliate
4. Transactions that take place before information is sent to the server.
Clickthrough
Mass customisation
Above the fold
Client-side
5. Tailoring content for many individuals.
Business to Consumers (B2C)
Canonical
Information architecture
Mass customisation
6. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Opt-in
Keyword rankings
Usability
canonical version
7. A function which allows the mobile user to click on a link to make a telephone call.
Unique selling point (USP)
3G
Click-to-call
Search engine results page (SERP)
8. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Domain Name System(DNS)
Internet Portal (IP) address
Heading tags
Soft bounce
9. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
keywords
Heading tags
Meta tags
Spider
10. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Robot.txt
3G
Navigation
redirects
11. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Online Reputation Management (ORM)
page views
Internet Protocol (IP) Address
Double opt-in
12. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Breadcrumbs
Active verb
Feature
news sharing
13. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Anchor text
Referrer
Viral video
Tactic
14. A protocol for sending messages from one server to another.
Information architecture
CPC (Cost per click)
Simple Mail Transfer Protocol (SMTP)
unique domains
15. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
contextual advertising
bounce rate
White list
viral
16. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Spider
Advert
Alt text
Usability
17. A metric that indicates whether a website is achieving its goals.
Canonical
Meta tags
Ranking
Key performance indicator (KPI)
18. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
Internet Protocol (IP) Address
Meta tags
nofollow
list
19. A search engine's set of rules for ranking web pages.
Online Reputation Management (ORM)
Business to Business (B2B)
Clickthrough
Algorithm
20. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
HTML5
Customer Relationship Management (CRM)
Business to Business (B2B)
Persona
21. Build one if you want total control over its content and all activity
Organic search results
crawler/spider/robot/bot
website
adwords
22. Links from external sites to our sites - if they like your stuff they will link to you
hits
inbound links / back links
Customer Relationship Management (CRM)
Mass customisation
23. Success rate of your Ad; how many people "buy" or completed the transaction
blog roll
Search engine results page (SERP)
unique domains
conversion rate
24. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
reciprocal linking
SEM/PPC (Search Engine Marketing / Pay per click)
Customer Relationship Management (CRM)
White list
25. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
Meta tags
Accessibility
Usability
redirects
26. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Algorithm
Revenue share
Robot.txt
Alt tag
27. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
organic / natural traffic
Usability
Google AdWords
Soft bounce
28. Buying traffic - Big sites with deep pockets dominate
HyperText Markup Language (HTML)
SEM/PPC (Search Engine Marketing / Pay per click)
click through rate
adsense
29. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Compact HyperText Markup Language (CHTML)
Cost per Lead (CPL)
Paid search results
Server-side
30. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
reciprocal linking
Domain Name System(DNS)
Call to action (CTA)
adsense
31. How many different people visit a page/site
unique visitors
Compact HyperText Markup Language (CHTML)
Search engine results page (SERP)
Business to Business (B2B)
32. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Business to Business (B2B)
Internet Portal (IP) address
Animated GIF
redirects
33. Commission structure where the affiliate earns a percentage of a sale.
viral
Revenue share
page views
Hard bounce
34. The many many long tail words we might want to rank for (e.g. bhojpuri books)
link bait
Business to Business (B2B)
long tail key words / search words
Content network
35. A document giving essential information concerning the problem that needs solving.
title
remnant ad
CPC (Cost per click)
Brief
36. The list of links often found running down one side of a blog
SEO (Search Engine Optimization)
SMM (Social Media Marketing)
blog roll
unique visitors
37. The number of times a keyword or key phrase appears on a website.
Paid search results
Keyword frequency
Anchor text
URL rewriting
38. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Dynamic keyword insertion
conversion rate
adwords
Paid search results
39. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
App
hashtag
nofollow
canonical version
40. A piece of code that tracks a user's interaction and movement through a website.
Tracking code
SEO (Search Engine Optimization)
SEM/PPC (Search Engine Marketing / Pay per click)
Robot.txt
41. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Backlink
Universal Resource Locator (URL)
Database
Unique forwarders
42. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
anchor text
link building
link bait
Usability
43. To give permission for emails to be sent to you.
hits
exit page
Opt-in
Double opt-in
44. How most sites price ads
CPM (Cost per thousand impressions)
SMM (Social Media Marketing)
Business to Consumers (B2C)
link equity / link juice
45. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Brief
Active verb
link equity / link juice
Tactic
46. This is what makes your offering different to your competitors'.
Tracking code
Unique selling point (USP)
Sender alias
news sharing
47. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Tracking code
Internet Service Provider (ISP)
CPM (Cost per thousand impressions)
reciprocal linking
48. The visitors that visit a website.
Traffic
Opt-in
Key performance indicator (KPI)
Meta data
49. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
reciprocal linking
unique domains
Conversion
page views
50. When businesses sell products/services to other businesses and not to consumers.
Business to Business (B2B)
remnant ad
Above the fold
Opt-in