Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Transactions that take place before information is sent to the server.






2. # of times a whole page is served (or loaded)






3. The paid search results on a SERP.






4. Words or phrases that describe content and used when searching for something using a search engine.






5. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






6. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






7. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






8. The number of individuals who forwarded a specific email on.






9. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






10. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






11. Marketing through social platforms like Facebook or Twitter etc.






12. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






13. The code that is used to write most websites






14. Tailoring content for many individuals.






15. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






16. Build one if you want total control over its content and all activity






17. Leftover Ad space that hasn't been sold






18. Commission structure where the affiliate earns a percentage of a sale.






19. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






20. How most sites price ads






21. The visible - clickable text in a link.






22. A piece of code that tracks a user's interaction and movement through a website.






23. Converts a domain name into an IP address.






24. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






25. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






26. The listings on a SERP that are paid for.






27. The failed delivery of email communication due to an undeviating reason like a non-existent address.






28. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






29. A protocol for sending messages from one server to another.






30. Items which appear on every page of a website.






31. Buying traffic - Big sites with deep pockets dominate






32. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






33. Used to describe the relative position of a web page in the SERPs.






34. The elements of a URL that are dynamically generated.






35. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






36. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






37. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






38. The list of links often found running down one side of a blog






39. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






40. The number of times a keyword or key phrase appears on a website.






41. Google's system where you can put Google ads on your own site and get paid for clicks






42. Last page visited






43. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






44. A function which allows the mobile user to click on a link to make a telephone call.






45. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






46. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






47. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






48. The Affiliate or Publisher markets the products of the Merchant.






49. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






50. A software tool that collects data on website users based on metrics to measure its performance.