Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The visitors that visit a website.






2. Type of internet marketing methods that is either illegal or frowned upon by search engines






3. How most sites price ads






4. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






5. All the content that can be seen on a screen without scrolling down.






6. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






7. The definitive version. In SEO - it refers to a definitive URL.






8. An online advertisement in the form of a graphic image that appears on a web page.






9. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






10. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






11. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






12. Newspapers - magazines - television and publishing houses are the realm of traditional media.






13. To give permission for emails to be sent to you.






14. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






15. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






16. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






17. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






18. How Adsense and its type of ads work - advertiser pays for every click






19. A protocol for sending messages from one server to another.






20. Targeted advertising based on content of the web page - e.g. Adsense






21. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






22. Used to describe the relative position of a web page in the SERPs.






23. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






24. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






25. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






26. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






27. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






28. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






29. A web address which is unique to every page on the Internet.






30. A visitor completing a target action.






31. A version of HTML for mobile devices and other limited hardware.






32. A specific action or method that contributes to achieving a goal.






33. A metric that indicates whether a website is achieving its goals.






34. Last page visited






35. Marketing through social platforms like Facebook or Twitter etc.






36. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






37. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






38. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






39. The list of links often found running down one side of a blog






40. A software tool that collects data on website users based on metrics to measure its performance.






41. The positive outcome for a user that a feature provides.






42. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






43. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






44. The name that is chosen to appear in the sender or from field of an email.






45. Transactions that take place on the server.






46. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






47. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






48. The number of individuals who forwarded a specific email on.






49. A click on a link that leads to another website.






50. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.







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