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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Alt tag
Internet Service Provider (ISP)
inbound links / back links
Strategy
2. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
Opt-out
reciprocal linking
Tracking
Meta tags
3. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Clickthrough
Mass customisation
link equity / link juice
Internet Portal (IP) address
4. # of times a whole page is served (or loaded)
Feature
twitterati
WebPR
page views
5. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Banner
Navigation
Domain name
Opt-out
6. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Simple Mail Transfer Protocol (SMTP)
WebPR
Double opt-in
URL rewriting
7. The IP address is an exclusive number - which is used to represent every single computer in a network.
Internet Protocol (IP) Address
Above the fold
link farm
blog roll
8. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
Session
nofollow
link farm
Hard bounce
9. The number of times a keyword or key phrase appears on a website.
Keyword frequency
Benefit
website
Unique forwarders
10. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
crawler/spider/robot/bot
Online Reputation Management (ORM)
Soft bounce
Internet Protocol (IP) Address
11. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Spider
Online Reputation Management (ORM)
page rank
news sharing
12. Google's system where you can put Google ads on your own site and get paid for clicks
Revenue share
news sharing
adsense
Unique forwarders
13. The many many long tail words we might want to rank for (e.g. bhojpuri books)
long tail key words / search words
conversion rate
Navigation
Alt text
14. Transactions that take place before information is sent to the server.
Strategy
Hyperlink
Client-side
organic / natural traffic
15. To give permission for emails to be sent to you.
Search engine results page (SERP)
exit page
Cookie
Opt-in
16. A metric that indicates whether a website is achieving its goals.
Heading tags
website
Key performance indicator (KPI)
Referrer
17. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Server-side
Soft bounce
Advert
affiliate
18. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Customer Relationship Management (CRM)
WebPR
redirects
adsense
19. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
internal links
Dynamic parameter
monetization
link bait
20. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
White list
Unique forwarders
Active verb
Ranking
21. Newspapers - magazines - television and publishing houses are the realm of traditional media.
internal links
Traditional media
Database
Search engine results page (SERP)
22. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Session
blog roll
Online Reputation Management (ORM)
Action
23. To get free search traffic - think: why will they link to you?
co-op ad
SEO (Search Engine Optimization)
unique visitors
Hard bounce
24. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Viral video
inbound links / back links
Universal Resource Locator (URL)
Animated GIF
25. A piece of code that tracks a user's interaction and movement through a website.
Business to Business (B2B)
Dynamic keyword insertion
bounce rate
Tracking code
26. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Traditional media
hashtag
Alt tag
conversion rate
27. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
list
Active verb
CPM (Cost per thousand impressions)
Online Reputation Management (ORM)
28. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Session
Meta data
Customer Relationship Management (CRM)
adwords
29. Links from external sites to our sites - if they like your stuff they will link to you
Revenue share
permalink
inbound links / back links
Referrer
30. A prominent aspect of a product which is beneficial to users.
Internet Portal (IP) address
Dynamic parameter
black hat
Feature
31. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Usability
Content network
Sender alias
viral
32. Tailoring content for many individuals.
Mass customisation
Above the fold
CPM (Cost per thousand impressions)
Simple Mail Transfer Protocol (SMTP)
33. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
long tail key words / search words
Paid search results
pinnacle key words / search words
House list
34. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Keyword phrase
Dynamic parameter
Google AdWords
Animated GIF
35. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
adsense
internal links
Robot.txt
Persona
36. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
Opt-in
Information architecture
bounce rate
internal links
37. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
redirects
Ranking
monetization
CPC (Cost per click)
38. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
Persona
White list
link building
co-op ad
39. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Nofollow link
URL rewriting
Algorithm
Simple Mail Transfer Protocol (SMTP)
40. Items which appear on every page of a website.
Hyperlink
App
Cookie
Common Page Elements
41. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Animated GIF
click through rate
HTML5
website
42. Marketing through social platforms like Facebook or Twitter etc.
link building
Banner
SMM (Social Media Marketing)
Online Reputation Management (ORM)
43. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
link building
Flash
Cookie
Referrer
44. A software tool that collects data on website users based on metrics to measure its performance.
Web analytics
Domain Name System(DNS)
Meta data
nofollow
45. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
CPM (Cost per thousand impressions)
App
Flash
Action
46. A version of HTML for mobile devices and other limited hardware.
Server-side
Compact HyperText Markup Language (CHTML)
Accessibility
Tracking
47. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
viral
Tracking
HyperText Markup Language (HTML)
Advert
48. How most sites price ads
CPM (Cost per thousand impressions)
Unique forwarders
Active verb
Strategy
49. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
unique domains
Brief
exit page
Google AdWords
50. More than one keyword can be referred to as a keyword phrase.
Keyword phrase
redirects
pinnacle key words / search words
Web analytics
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