Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






2. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






3. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






4. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






5. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






6. The page a link links to






7. Type of internet marketing methods that is either illegal or frowned upon by search engines






8. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






9. Newspapers - magazines - television and publishing houses are the realm of traditional media.






10. The number of times a keyword or key phrase appears on a website.






11. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






12. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






13. A metric that indicates whether a website is achieving its goals.






14. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






15. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






16. A character used to define a group of users to a website.






17. An approach to web design that aims for lightweight code and standards compliant websites.






18. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






19. A version of HTML for mobile devices and other limited hardware.






20. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






21. Transactions that take place on the server.






22. A specific action or method that contributes to achieving a goal.






23. Unrequested window that opens on top of the currently viewed window.






24. The code that is used to write most websites






25. The layout and structure of a website - which should be according to information hierarchy and categories.






26. The listings on a SERP that are paid for.






27. A click on a link that leads to another website.






28. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






29. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






30. Items which appear on every page of a website.






31. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






32. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






33. The number of individuals who forwarded a specific email on.






34. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






35. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






36. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






37. Google's system where you can put Google ads on your own site and get paid for clicks






38. Another name for headline - a great headline is the first thing that attracts users






39. When businesses sell products/services to other businesses and not to consumers.






40. Marketing through social platforms like Facebook or Twitter etc.






41. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






42. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






43. The IP address is an exclusive number - which is used to represent every single computer in a network.






44. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






45. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






46. A function which allows the mobile user to click on a link to make a telephone call.






47. Success rate of your Ad; how many people "buy" or completed the transaction






48. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






49. More than one keyword can be referred to as a keyword phrase.






50. How Adsense and its type of ads work - advertiser pays for every click