Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






2. Type of internet marketing methods that is either illegal or frowned upon by search engines






3. A prominent aspect of a product which is beneficial to users.






4. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






5. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






6. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






7. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






8. How Adsense and its type of ads work - advertiser pays for every click






9. Success rate of your Ad; how many people "buy" or completed the transaction






10. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






11. Unrequested window that opens on top of the currently viewed window.






12. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






13. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






14. Used to describe the relative position of a web page in the SERPs.






15. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






16. A specific action or method that contributes to achieving a goal.






17. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






18. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






19. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






20. Newspapers - magazines - television and publishing houses are the realm of traditional media.






21. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






22. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






23. Commission structure where the affiliate earns a percentage of a sale.






24. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






25. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






26. Transactions that take place before information is sent to the server.






27. The degree to which a website is available to users with physical challenges or technical limitations.






28. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






29. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






30. The list of links often found running down one side of a blog






31. Transactions that take place on the server.






32. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






33. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






34. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






35. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






36. A software tool that collects data on website users based on metrics to measure its performance.






37. A click on a link that leads to another website.






38. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






39. A rough value Google assigns to a page






40. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






41. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






42. Unpaid traffic that Google etc send - based on your quality content






43. A function which allows the mobile user to click on a link to make a telephone call.






44. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






45. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






46. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






47. The listings on a SERP that are paid for.






48. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






49. The number of times a keyword or key phrase appears on a website.






50. Buying traffic - Big sites with deep pockets dominate