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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Call to action (CTA)
Keyword rankings
Tracking code
Referrer
2. When businesses sell products/services to other businesses and not to consumers.
Meta data
SMM (Social Media Marketing)
Backlink
Business to Business (B2B)
3. How Adsense and its type of ads work - advertiser pays for every click
CPC (Cost per click)
hits
link building
Backlink
4. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Unique selling point (USP)
Alt tag
Organic search results
Accessibility
5. Leftover Ad space that hasn't been sold
long tail key words / search words
remnant ad
bounce rate
SEM/PPC (Search Engine Marketing / Pay per click)
6. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Internet Protocol (IP) Address
Hard bounce
SEO (Search Engine Optimization)
Open rate
7. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
Cost per Lead (CPL)
unique domains
Backlink
Information architecture
8. A piece of code that tracks a user's interaction and movement through a website.
Server-side
Strategy
Tracking code
Accessibility
9. A search engine's set of rules for ranking web pages.
Algorithm
Google AdWords
hits
crawler/spider/robot/bot
10. More than one keyword can be referred to as a keyword phrase.
Keyword phrase
Online Reputation Management (ORM)
Keyword frequency
House list
11. Build one if you want total control over its content and all activity
website
Banner
Referrer
Traffic
12. Last page visited
twitterati
SEO (Search Engine Optimization)
exit page
remnant ad
13. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
contextual advertising
Internet Portal (IP) address
long tail key words / search words
App
14. A prominent aspect of a product which is beneficial to users.
Business to Consumers (B2C)
Feature
Search engine results page (SERP)
Internet Portal (IP) address
15. A software tool that collects data on website users based on metrics to measure its performance.
Web analytics
Tactic
unique domains
Universal Resource Locator (URL)
16. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
monetization
Call to action (CTA)
Opt-in
Spider
17. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
Alt text
crawler/spider/robot/bot
reciprocal linking
conversion rate
18. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Commission
Strategy
hits
list
19. A rough value Google assigns to a page
page rank
hits
Breadcrumbs
Google AdWords
20. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Opt-out
Strategy
Animated GIF
Content network
21. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Double opt-in
Spider
link farm
App
22. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Conversion
White list
link bait
contextual advertising
23. This is what makes your offering different to your competitors'.
Common Page Elements
Active verb
Unique selling point (USP)
exit page
24. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
URL rewriting
SEM/PPC (Search Engine Marketing / Pay per click)
permalink
Alt tag
25. Commission structure where the affiliate earns a percentage of a sale.
Paid search results
Revenue share
adsense
click through rate
26. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Information architecture
Breadcrumbs
adwords
affiliate
27. Items which appear on every page of a website.
Dynamic keyword insertion
Common Page Elements
App
URL rewriting
28. A web address which is unique to every page on the Internet.
anchor text
Universal Resource Locator (URL)
Server-side
viral
29. Type of internet marketing methods that is either illegal or frowned upon by search engines
black hat
hashtag
Customer Relationship Management (CRM)
House list
30. How a web user moves through a website - and the elements that assist the user.
Active verb
Navigation
Popup
Unique selling point (USP)
31. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Referrer
Breadcrumbs
Meta tags
crawler/spider/robot/bot
32. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Flash
Organic search results
Heading tags
unique domains
33. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
pinnacle key words / search words
CPC (Cost per click)
list
Database
34. When businesses sell products/services to consumers.
Business to Consumers (B2C)
organic / natural traffic
Opt-out
Soft bounce
35. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Internet Portal (IP) address
Tracking
Traffic
Advert
36. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
hashtag
long tail key words / search words
keywords
Session
37. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Heading tags
reciprocal linking
Clickthrough
Action
38. What you see when you perform a search on a search engine.
Search engine results page (SERP)
crawler/spider/robot/bot
bounce rate
Soft bounce
39. # of times a whole page is served (or loaded)
Conversion
Navigation
page views
title
40. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
unique domains
bounce rate
Google AdWords
list
41. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
affiliate
Open rate
Brief
page
42. Words or phrases that describe content and used when searching for something using a search engine.
link bait
Spider
Cost per Lead (CPL)
keywords
43. Marketing through social platforms like Facebook or Twitter etc.
HyperText Markup Language (HTML)
Sender alias
SMM (Social Media Marketing)
Soft bounce
44. How many different people visit a page/site
Web analytics
Backlink
Spider
unique visitors
45. The code that is used to write most websites
Customer Relationship Management (CRM)
Nofollow link
Home page
HyperText Markup Language (HTML)
46. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Animated GIF
Nofollow link
Call to action (CTA)
Internet Protocol (IP) Address
47. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Internet Portal (IP) address
Advert
House list
hits
48. How most sites price ads
page views
App
Advert
CPM (Cost per thousand impressions)
49. An online advertisement in the form of a graphic image that appears on a web page.
co-op ad
Tracking code
Canonical
Banner
50. # of files a site served (or loaded)
hits
exit page
Hard bounce
Feature