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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When businesses sell products/services to other businesses and not to consumers.
Universal Resource Locator (URL)
contextual advertising
Alt text
Business to Business (B2B)
2. A rough value Google assigns to a page
Click-to-call
Server-side
hashtag
page rank
3. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
App
Tracking code
redirects
Commission
4. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Viral video
inbound links / back links
bounce rate
Simple Mail Transfer Protocol (SMTP)
5. The list of links often found running down one side of a blog
pinnacle key words / search words
Common Page Elements
blog roll
internal links
6. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Backlink
HTML5
Action
hits
7. A metric that indicates whether a website is achieving its goals.
Key performance indicator (KPI)
Dynamic parameter
Accessibility
CPC (Cost per click)
8. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
Nofollow link
Internet Portal (IP) address
HTML5
permalink
9. To give permission for emails to be sent to you.
Action
Benefit
Opt-in
Information architecture
10. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Click-to-call
Alt tag
website
page
11. A visitor completing a target action.
Hard bounce
reciprocal linking
Traditional media
Conversion
12. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
canonical version
crawler/spider/robot/bot
Heading tags
Revenue share
13. A specific action or method that contributes to achieving a goal.
Animated GIF
Benefit
conversion rate
Tactic
14. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Tracking
Common Page Elements
page
Soft bounce
15. How a web user moves through a website - and the elements that assist the user.
Information architecture
Navigation
hits
Internet Service Provider (ISP)
16. A piece of code that tracks a user's interaction and movement through a website.
Heading tags
monetization
Keyword phrase
Tracking code
17. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Hard bounce
Compact HyperText Markup Language (CHTML)
Soft bounce
twitterati
18. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Domain Name System(DNS)
unique visitors
Active verb
App
19. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
Universal Resource Locator (URL)
Search engine results page (SERP)
page rank
list
20. The layout and structure of a website - which should be according to information hierarchy and categories.
Information architecture
Domain Name System(DNS)
Cookie
CPM (Cost per thousand impressions)
21. The visible - clickable text in a link.
Traditional media
Anchor text
Affiliate or Publisher
Strategy
22. All the content that can be seen on a screen without scrolling down.
HTML5
Above the fold
Customer Relationship Management (CRM)
remnant ad
23. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
monetization
SEO (Search Engine Optimization)
Conversion
link farm
24. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
Benefit
bounce rate
co-op ad
Anchor text
25. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
unique domains
Web analytics
Click-to-call
Cost per Lead (CPL)
26. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
SEM/PPC (Search Engine Marketing / Pay per click)
Internet Protocol (IP) Address
link bait
Backlink
27. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Advert
Unique forwarders
time on site
Active verb
28. Build one if you want total control over its content and all activity
Tracking code
remnant ad
website
App
29. More than one keyword can be referred to as a keyword phrase.
Dynamic parameter
Meta data
Database
Keyword phrase
30. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Robot.txt
Nofollow link
WebPR
Domain Name System(DNS)
31. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Tracking code
Common Page Elements
Benefit
White list
32. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
news sharing
Breadcrumbs
monetization
Internet Protocol (IP) Address
33. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Traditional media
3G
Traffic
long tail key words / search words
34. A software tool that collects data on website users based on metrics to measure its performance.
Database
Accessibility
Customer Relationship Management (CRM)
Web analytics
35. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Keyword phrase
WebPR
permalink
Action
36. A document giving essential information concerning the problem that needs solving.
bounce rate
Persona
Tracking
Brief
37. Google's system where you can put Google ads on your own site and get paid for clicks
Business to Consumers (B2C)
bounce rate
Sender alias
adsense
38. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
unique visitors
monetization
Conversion
twitterati
39. An online advertisement in the form of a graphic image that appears on a web page.
pinnacle key words / search words
Click-to-call
Banner
CPM (Cost per thousand impressions)
40. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Mass customisation
organic / natural traffic
Universal Resource Locator (URL)
Call to action (CTA)
41. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
link equity / link juice
URL rewriting
Internet Protocol (IP) Address
news sharing
42. Used on Twitter to help others follow certain conversations. Users tag their comments.
hashtag
Database
link equity / link juice
Sender alias
43. The degree to which a website is available to users with physical challenges or technical limitations.
Open rate
keywords
Accessibility
remnant ad
44. Success rate of your Ad; how many people "buy" or completed the transaction
blog roll
Hyperlink
conversion rate
black hat
45. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
title
Database
App
Keyword rankings
46. A web address which is unique to every page on the Internet.
Universal Resource Locator (URL)
affiliate
Compact HyperText Markup Language (CHTML)
Meta data
47. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
co-op ad
Canonical
Cookie
exit page
48. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
Open rate
reciprocal linking
Active verb
Content network
49. Type of internet marketing methods that is either illegal or frowned upon by search engines
Robot.txt
black hat
SEM/PPC (Search Engine Marketing / Pay per click)
Viral video
50. Words or phrases that describe content and used when searching for something using a search engine.
Search engine results page (SERP)
keywords
Tracking
Hyperlink