Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






2. A click on a link that leads to another website.






3. A metric that indicates whether a website is achieving its goals.






4. Success rate of your Ad; how many people "buy" or completed the transaction






5. The definitive version. In SEO - it refers to a definitive URL.






6. The Affiliate or Publisher markets the products of the Merchant.






7. The layout and structure of a website - which should be according to information hierarchy and categories.






8. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






9. A version of HTML for mobile devices and other limited hardware.






10. A specific action or method that contributes to achieving a goal.






11. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






12. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






13. A document giving essential information concerning the problem that needs solving.






14. Google's system where you can put Google ads on your own site and get paid for clicks






15. The IP address is an exclusive number - which is used to represent every single computer in a network.






16. When businesses sell products/services to consumers.






17. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






18. The page a link links to






19. What you see when you perform a search on a search engine.






20. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






21. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






22. Unpaid traffic that Google etc send - based on your quality content






23. Links from one page on our site to another






24. The number of times a keyword or key phrase appears on a website.






25. Used on Twitter to help others follow certain conversations. Users tag their comments.






26. The paid search results on a SERP.






27. The actual text of a link (the highlighted text you can click to go to the linked page)






28. The positive outcome for a user that a feature provides.






29. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






30. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






31. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






32. An email database a company generates itself without purchasing or renting names.






33. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






34. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






35. Type of internet marketing methods that is either illegal or frowned upon by search engines






36. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






37. How a web user moves through a website - and the elements that assist the user.






38. An approach to web design that aims for lightweight code and standards compliant websites.






39. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






40. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






41. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






42. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






43. Links from external sites to our sites - if they like your stuff they will link to you






44. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






45. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






46. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






47. # of files a site served (or loaded)






48. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






49. A software tool that collects data on website users based on metrics to measure its performance.






50. The number of individuals who forwarded a specific email on.