Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Used to describe the relative position of a web page in the SERPs.






2. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






3. The actual text of a link (the highlighted text you can click to go to the linked page)






4. Links from external sites to our sites - if they like your stuff they will link to you






5. A version of HTML for mobile devices and other limited hardware.






6. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






7. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






8. Tailoring content for many individuals.






9. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






10. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






11. The definitive version. In SEO - it refers to a definitive URL.






12. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






13. Last page visited






14. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






15. The visible - clickable text in a link.






16. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






17. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






18. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






19. Commission structure where the affiliate earns a percentage of a sale.






20. The visitors that visit a website.






21. A software tool that collects data on website users based on metrics to measure its performance.






22. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






23. Success rate of your Ad; how many people "buy" or completed the transaction






24. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






25. To get free search traffic - think: why will they link to you?






26. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






27. The positive outcome for a user that a feature provides.






28. Words or phrases that describe content and used when searching for something using a search engine.






29. Used on Twitter to help others follow certain conversations. Users tag their comments.






30. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






31. Type of internet marketing methods that is either illegal or frowned upon by search engines






32. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






33. Transactions that take place before information is sent to the server.






34. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






35. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






36. Google's system where you can put Google ads on your own site and get paid for clicks






37. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






38. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






39. The elements of a URL that are dynamically generated.






40. When businesses sell products/services to other businesses and not to consumers.






41. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






42. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






43. More than one keyword can be referred to as a keyword phrase.






44. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






45. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






46. This is what makes your offering different to your competitors'.






47. Transactions that take place on the server.






48. Another name for headline - a great headline is the first thing that attracts users






49. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






50. What you see when you perform a search on a search engine.