Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The page a link links to






2. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






3. A rough value Google assigns to a page






4. # of times a whole page is served (or loaded)






5. This is what makes your offering different to your competitors'.






6. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






7. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






8. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






9. A software tool that collects data on website users based on metrics to measure its performance.






10. The failed delivery of email communication due to an undeviating reason like a non-existent address.






11. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






12. Unpaid traffic that Google etc send - based on your quality content






13. Words or phrases that describe content and used when searching for something using a search engine.






14. Buying traffic - Big sites with deep pockets dominate






15. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






16. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






17. Google's system where you can put Google ads on your own site and get paid for clicks






18. A specific action or method that contributes to achieving a goal.






19. The listings on a SERP that are paid for.






20. The IP address is an exclusive number - which is used to represent every single computer in a network.






21. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






22. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






23. A version of HTML for mobile devices and other limited hardware.






24. # of files a site served (or loaded)






25. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






26. A web address which is unique to every page on the Internet.






27. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






28. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






29. Type of internet marketing methods that is either illegal or frowned upon by search engines






30. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






31. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






32. A visitor completing a target action.






33. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






34. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






35. The number of individuals who forwarded a specific email on.






36. How most sites price ads






37. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






38. The positive outcome for a user that a feature provides.






39. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






40. Targeted advertising based on content of the web page - e.g. Adsense






41. The percent of emails determined as opened out of the total number of emails sent.






42. Build one if you want total control over its content and all activity






43. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






44. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






45. How a web user moves through a website - and the elements that assist the user.






46. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






47. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






48. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






49. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






50. Converts a domain name into an IP address.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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