Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






2. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






3. The list of links often found running down one side of a blog






4. The definitive version. In SEO - it refers to a definitive URL.






5. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






6. The degree to which a website is available to users with physical challenges or technical limitations.






7. # of files a site served (or loaded)






8. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






9. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






10. More than one keyword can be referred to as a keyword phrase.






11. A specific action or method that contributes to achieving a goal.






12. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






13. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






14. Used to describe the relative position of a web page in the SERPs.






15. To give permission for emails to be sent to you.






16. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






17. A metric that indicates whether a website is achieving its goals.






18. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






19. A click on a link that leads to another website.






20. Newspapers - magazines - television and publishing houses are the realm of traditional media.






21. A piece of code that tracks a user's interaction and movement through a website.






22. Content websites that serve PPC adverts from the same provider - such as AdWords.






23. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






24. A prominent aspect of a product which is beneficial to users.






25. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






26. Build one if you want total control over its content and all activity






27. A search engine's set of rules for ranking web pages.






28. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






29. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






30. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






31. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






32. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






33. Tailoring content for many individuals.






34. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






35. When businesses sell products/services to consumers.






36. A rough value Google assigns to a page






37. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






38. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






39. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






40. Words or phrases that describe content and used when searching for something using a search engine.






41. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






42. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






43. The page a link links to






44. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






45. This is what makes your offering different to your competitors'.






46. The code that is used to write most websites






47. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






48. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






49. A character used to define a group of users to a website.






50. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web







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