Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What you see when you perform a search on a search engine.






2. The name that is chosen to appear in the sender or from field of an email.






3. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






4. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






5. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






6. The definitive version. In SEO - it refers to a definitive URL.






7. Unpaid traffic that Google etc send - based on your quality content






8. Marketing through social platforms like Facebook or Twitter etc.






9. Links from one page on our site to another






10. Unrequested window that opens on top of the currently viewed window.






11. Used on Twitter to help others follow certain conversations. Users tag their comments.






12. Type of internet marketing methods that is either illegal or frowned upon by search engines






13. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






14. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






15. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






16. The percent of emails determined as opened out of the total number of emails sent.






17. The elements of a URL that are dynamically generated.






18. Success rate of your Ad; how many people "buy" or completed the transaction






19. An approach to web design that aims for lightweight code and standards compliant websites.






20. Last page visited






21. When businesses sell products/services to consumers.






22. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






23. The degree to which a website is available to users with physical challenges or technical limitations.






24. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






25. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






26. The list of links often found running down one side of a blog






27. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






28. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






29. To give permission for emails to be sent to you.






30. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






31. Links from external sites to our sites - if they like your stuff they will link to you






32. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






33. An online advertisement in the form of a graphic image that appears on a web page.






34. To get free search traffic - think: why will they link to you?






35. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






36. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






37. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






38. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






39. This is what makes your offering different to your competitors'.






40. A metric that indicates whether a website is achieving its goals.






41. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






42. Converts a domain name into an IP address.






43. A software tool that collects data on website users based on metrics to measure its performance.






44. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






45. The layout and structure of a website - which should be according to information hierarchy and categories.






46. A version of HTML for mobile devices and other limited hardware.






47. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






48. Targeted advertising based on content of the web page - e.g. Adsense






49. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






50. Words or phrases that describe content and used when searching for something using a search engine.






Can you answer 50 questions in 15 minutes?



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