Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. More than one keyword can be referred to as a keyword phrase.






2. When businesses sell products/services to consumers.






3. Targeted advertising based on content of the web page - e.g. Adsense






4. # of files a site served (or loaded)






5. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






6. The list of links often found running down one side of a blog






7. A metric that indicates whether a website is achieving its goals.






8. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






9. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






10. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






11. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






12. The positive outcome for a user that a feature provides.






13. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






14. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






15. A software tool that collects data on website users based on metrics to measure its performance.






16. A specific action or method that contributes to achieving a goal.






17. The number of times a keyword or key phrase appears on a website.






18. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






19. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






20. The paid search results on a SERP.






21. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






22. A prominent aspect of a product which is beneficial to users.






23. The name that is chosen to appear in the sender or from field of an email.






24. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






25. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






26. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






27. The activity of getting inbound links to your site - creating good content and making online friends is a start






28. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






29. A document giving essential information concerning the problem that needs solving.






30. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






31. An online advertisement in the form of a graphic image that appears on a web page.






32. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






33. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






34. This is what makes your offering different to your competitors'.






35. Another name for headline - a great headline is the first thing that attracts users






36. The percent of emails determined as opened out of the total number of emails sent.






37. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






38. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






39. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






40. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






41. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






42. Leftover Ad space that hasn't been sold






43. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






44. A function which allows the mobile user to click on a link to make a telephone call.






45. A search engine's set of rules for ranking web pages.






46. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






47. Success rate of your Ad; how many people "buy" or completed the transaction






48. Used to describe the relative position of a web page in the SERPs.






49. Tailoring content for many individuals.






50. Content websites that serve PPC adverts from the same provider - such as AdWords.