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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A click on a link that leads to another website.
Clickthrough
Business to Consumers (B2C)
inbound links / back links
time on site
2. The actual text of a link (the highlighted text you can click to go to the linked page)
link equity / link juice
Open rate
anchor text
link bait
3. Links from one page on our site to another
SEO (Search Engine Optimization)
internal links
conversion rate
Alt tag
4. The visitors that visit a website.
hits
Clickthrough
Traffic
Alt tag
5. A web address which is unique to every page on the Internet.
Search engine results page (SERP)
Universal Resource Locator (URL)
remnant ad
Cost per Lead (CPL)
6. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Active verb
Traditional media
Commission
Conversion
7. More than one keyword can be referred to as a keyword phrase.
Organic search results
Keyword phrase
Dynamic parameter
Meta data
8. Used to describe the relative position of a web page in the SERPs.
landing page
Banner
Ranking
Call to action (CTA)
9. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
Unique selling point (USP)
Meta data
news sharing
Cookie
10. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
exit page
Animated GIF
Open rate
Search engine results page (SERP)
11. This is what makes your offering different to your competitors'.
Database
Spider
Unique selling point (USP)
Strategy
12. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
Click-to-call
Animated GIF
Accessibility
twitterati
13. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
title
Clickthrough
3G
Heading tags
14. The positive outcome for a user that a feature provides.
Internet Protocol (IP) Address
Benefit
Opt-out
adsense
15. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
Opt-in
nofollow
Internet Service Provider (ISP)
Benefit
16. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
link building
Nofollow link
affiliate
crawler/spider/robot/bot
17. The definitive version. In SEO - it refers to a definitive URL.
Canonical
Revenue share
crawler/spider/robot/bot
Double opt-in
18. Links from external sites to our sites - if they like your stuff they will link to you
SEM/PPC (Search Engine Marketing / Pay per click)
Unique forwarders
inbound links / back links
nofollow
19. # of files a site served (or loaded)
Client-side
Usability
hits
Revenue share
20. The list of links often found running down one side of a blog
monetization
Tactic
blog roll
Keyword rankings
21. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
page
Breadcrumbs
Traffic
monetization
22. Unrequested window that opens on top of the currently viewed window.
anchor text
Breadcrumbs
Popup
Domain name
23. A search engine's set of rules for ranking web pages.
Server-side
Online Reputation Management (ORM)
Algorithm
Tracking
24. How Adsense and its type of ads work - advertiser pays for every click
remnant ad
Referrer
CPC (Cost per click)
Cookie
25. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Alt text
Sender alias
Canonical
Viral video
26. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
link bait
monetization
Hyperlink
Keyword frequency
27. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Paid search results
organic / natural traffic
Internet Service Provider (ISP)
keywords
28. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Canonical
Server-side
Session
App
29. To get free search traffic - think: why will they link to you?
URL rewriting
SEO (Search Engine Optimization)
anchor text
Ranking
30. Words or phrases that describe content and used when searching for something using a search engine.
SEM/PPC (Search Engine Marketing / Pay per click)
keywords
nofollow
Breadcrumbs
31. The activity of getting inbound links to your site - creating good content and making online friends is a start
Navigation
link building
Feature
Soft bounce
32. Success rate of your Ad; how many people "buy" or completed the transaction
Robot.txt
conversion rate
remnant ad
3G
33. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Opt-out
Key performance indicator (KPI)
Tactic
Referrer
34. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Referrer
Domain name
Tracking
Clickthrough
35. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
link building
SEM/PPC (Search Engine Marketing / Pay per click)
Unique selling point (USP)
redirects
36. A metric that indicates whether a website is achieving its goals.
link equity / link juice
link building
Key performance indicator (KPI)
Flash
37. Type of internet marketing methods that is either illegal or frowned upon by search engines
CPM (Cost per thousand impressions)
Internet Portal (IP) address
permalink
black hat
38. To give permission for emails to be sent to you.
Soft bounce
Opt-in
Common Page Elements
HyperText Markup Language (HTML)
39. The code that is used to write most websites
crawler/spider/robot/bot
HyperText Markup Language (HTML)
adwords
time on site
40. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
adwords
click through rate
Open rate
Session
41. A software tool that collects data on website users based on metrics to measure its performance.
SEM/PPC (Search Engine Marketing / Pay per click)
permalink
Revenue share
Web analytics
42. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
conversion rate
remnant ad
link farm
Dynamic keyword insertion
43. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
permalink
Internet Portal (IP) address
Soft bounce
link equity / link juice
44. A protocol for sending messages from one server to another.
website
Robot.txt
Simple Mail Transfer Protocol (SMTP)
Banner
45. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Soft bounce
page rank
Keyword frequency
Anchor text
46. The name that is chosen to appear in the sender or from field of an email.
Unique selling point (USP)
Meta data
Sender alias
CPC (Cost per click)
47. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
link farm
Revenue share
Strategy
Business to Consumers (B2C)
48. Tailoring content for many individuals.
Universal Resource Locator (URL)
Alt text
news sharing
Mass customisation
49. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Google AdWords
link bait
bounce rate
White list
50. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
redirects
Hyperlink
Robot.txt
Database