Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The paid search results on a SERP.






2. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






3. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






4. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






5. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






6. A document giving essential information concerning the problem that needs solving.






7. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






8. All the content that can be seen on a screen without scrolling down.






9. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






10. The elements of a URL that are dynamically generated.






11. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






12. An email database a company generates itself without purchasing or renting names.






13. Success rate of your Ad; how many people "buy" or completed the transaction






14. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






15. Transactions that take place on the server.






16. Marketing through social platforms like Facebook or Twitter etc.






17. The activity of getting inbound links to your site - creating good content and making online friends is a start






18. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






19. How a web user moves through a website - and the elements that assist the user.






20. The actual text of a link (the highlighted text you can click to go to the linked page)






21. The degree to which a website is available to users with physical challenges or technical limitations.






22. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






23. Google's system where you can put Google ads on your own site and get paid for clicks






24. Converts a domain name into an IP address.






25. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






26. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






27. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






28. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






29. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






30. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






31. The failed delivery of email communication due to an undeviating reason like a non-existent address.






32. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






33. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






34. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






35. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






36. A prominent aspect of a product which is beneficial to users.






37. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






38. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






39. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






40. An approach to web design that aims for lightweight code and standards compliant websites.






41. Unrequested window that opens on top of the currently viewed window.






42. The IP address is an exclusive number - which is used to represent every single computer in a network.






43. A version of HTML for mobile devices and other limited hardware.






44. Content websites that serve PPC adverts from the same provider - such as AdWords.






45. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






46. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






47. The page a link links to






48. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






49. To get free search traffic - think: why will they link to you?






50. Period of activity that a user with a unique cookie spends on a website during a specified period of time.