Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A click on a link that leads to another website.






2. The actual text of a link (the highlighted text you can click to go to the linked page)






3. Links from one page on our site to another






4. The visitors that visit a website.






5. A web address which is unique to every page on the Internet.






6. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






7. More than one keyword can be referred to as a keyword phrase.






8. Used to describe the relative position of a web page in the SERPs.






9. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






10. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






11. This is what makes your offering different to your competitors'.






12. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






13. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






14. The positive outcome for a user that a feature provides.






15. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






16. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






17. The definitive version. In SEO - it refers to a definitive URL.






18. Links from external sites to our sites - if they like your stuff they will link to you






19. # of files a site served (or loaded)






20. The list of links often found running down one side of a blog






21. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






22. Unrequested window that opens on top of the currently viewed window.






23. A search engine's set of rules for ranking web pages.






24. How Adsense and its type of ads work - advertiser pays for every click






25. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






26. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






27. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






28. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






29. To get free search traffic - think: why will they link to you?






30. Words or phrases that describe content and used when searching for something using a search engine.






31. The activity of getting inbound links to your site - creating good content and making online friends is a start






32. Success rate of your Ad; how many people "buy" or completed the transaction






33. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






34. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






35. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






36. A metric that indicates whether a website is achieving its goals.






37. Type of internet marketing methods that is either illegal or frowned upon by search engines






38. To give permission for emails to be sent to you.






39. The code that is used to write most websites






40. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






41. A software tool that collects data on website users based on metrics to measure its performance.






42. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






43. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






44. A protocol for sending messages from one server to another.






45. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






46. The name that is chosen to appear in the sender or from field of an email.






47. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






48. Tailoring content for many individuals.






49. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






50. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.