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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The page a link links to
adwords
Nofollow link
Breadcrumbs
landing page
2. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
inbound links / back links
Benefit
time on site
landing page
3. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Popup
Viral video
Keyword rankings
permalink
4. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
bounce rate
viral
Web analytics
page
5. The Affiliate or Publisher markets the products of the Merchant.
Breadcrumbs
Affiliate or Publisher
Algorithm
Server-side
6. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Traffic
Business to Business (B2B)
Strategy
Internet Portal (IP) address
7. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Backlink
pinnacle key words / search words
Simple Mail Transfer Protocol (SMTP)
Spider
8. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Sender alias
adwords
page rank
Internet Service Provider (ISP)
9. Another name for headline - a great headline is the first thing that attracts users
Cost per Lead (CPL)
Breadcrumbs
contextual advertising
title
10. The number of individuals who forwarded a specific email on.
news sharing
Flash
Above the fold
Unique forwarders
11. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Flash
Key performance indicator (KPI)
Internet Protocol (IP) Address
click through rate
12. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
link building
monetization
Opt-out
Sponsored links
13. Content websites that serve PPC adverts from the same provider - such as AdWords.
CPC (Cost per click)
click through rate
Content network
twitterati
14. Unpaid traffic that Google etc send - based on your quality content
Robot.txt
Breadcrumbs
organic / natural traffic
list
15. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
CPM (Cost per thousand impressions)
bounce rate
Conversion
Key performance indicator (KPI)
16. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
Home page
nofollow
Business to Consumers (B2C)
Client-side
17. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Home page
Brief
Domain name
Usability
18. How most sites price ads
WebPR
Mass customisation
CPM (Cost per thousand impressions)
Compact HyperText Markup Language (CHTML)
19. A function which allows the mobile user to click on a link to make a telephone call.
hashtag
Conversion
Click-to-call
Mass customisation
20. The positive outcome for a user that a feature provides.
permalink
redirects
Benefit
bounce rate
21. # of times a whole page is served (or loaded)
conversion rate
Meta tags
Server-side
page views
22. The listings on a SERP that are paid for.
Organic search results
SEM/PPC (Search Engine Marketing / Pay per click)
blog roll
Paid search results
23. The elements of a URL that are dynamically generated.
Dynamic parameter
Opt-in
link bait
Tracking code
24. The visible - clickable text in a link.
Opt-in
monetization
Anchor text
Home page
25. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
CPM (Cost per thousand impressions)
blog roll
Conversion
Active verb
26. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Feature
Advert
Alt tag
Meta tags
27. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
HyperText Markup Language (HTML)
Breadcrumbs
Common Page Elements
Backlink
28. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Sponsored links
Information architecture
link equity / link juice
Call to action (CTA)
29. Commission structure where the affiliate earns a percentage of a sale.
Heading tags
Revenue share
Hard bounce
Paid search results
30. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Advert
Unique forwarders
nofollow
Alt text
31. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Meta data
Robot.txt
Breadcrumbs
Commission
32. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
unique domains
Spider
URL rewriting
Meta data
33. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
White list
Heading tags
Canonical
Animated GIF
34. A click on a link that leads to another website.
co-op ad
Clickthrough
Mass customisation
Cookie
35. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
Nofollow link
redirects
Web analytics
Cascading Style Sheets (CSS)
36. A piece of code that tracks a user's interaction and movement through a website.
Paid search results
Opt-in
Tracking code
inbound links / back links
37. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
URL rewriting
viral
Online Reputation Management (ORM)
CPC (Cost per click)
38. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Customer Relationship Management (CRM)
Hard bounce
time on site
CPC (Cost per click)
39. Converts a domain name into an IP address.
Information architecture
HyperText Markup Language (HTML)
internal links
Domain Name System(DNS)
40. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
HyperText Markup Language (HTML)
list
Double opt-in
Clickthrough
41. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
co-op ad
permalink
Organic search results
Dynamic keyword insertion
42. When businesses sell products/services to other businesses and not to consumers.
3G
Business to Business (B2B)
Dynamic keyword insertion
co-op ad
43. Leftover Ad space that hasn't been sold
Breadcrumbs
Business to Consumers (B2C)
remnant ad
Banner
44. A search engine's set of rules for ranking web pages.
Algorithm
Internet Protocol (IP) Address
HTML5
Referrer
45. Targeted advertising based on content of the web page - e.g. Adsense
Animated GIF
Opt-in
contextual advertising
Unique selling point (USP)
46. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Domain name
Anchor text
Benefit
internal links
47. The activity of getting inbound links to your site - creating good content and making online friends is a start
link building
Affiliate or Publisher
Alt text
monetization
48. A character used to define a group of users to a website.
Persona
Benefit
Backlink
redirects
49. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Revenue share
Information architecture
Active verb
Online Reputation Management (ORM)
50. The visitors that visit a website.
Open rate
Sender alias
Breadcrumbs
Traffic