Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The failed delivery of email communication due to an undeviating reason like a non-existent address.






2. The definitive version. In SEO - it refers to a definitive URL.






3. Unrequested window that opens on top of the currently viewed window.






4. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






5. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






6. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






7. How most sites price ads






8. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






9. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






10. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






11. Used on Twitter to help others follow certain conversations. Users tag their comments.






12. # of times a whole page is served (or loaded)






13. An approach to web design that aims for lightweight code and standards compliant websites.






14. The visitors that visit a website.






15. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






16. A prominent aspect of a product which is beneficial to users.






17. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






18. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






19. Transactions that take place on the server.






20. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






21. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






22. A visitor completing a target action.






23. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






24. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






25. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






26. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






27. The percent of emails determined as opened out of the total number of emails sent.






28. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






29. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






30. Links from external sites to our sites - if they like your stuff they will link to you






31. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






32. Google's system where you can put Google ads on your own site and get paid for clicks






33. Success rate of your Ad; how many people "buy" or completed the transaction






34. A protocol for sending messages from one server to another.






35. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






36. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






37. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






38. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






39. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






40. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






41. Items which appear on every page of a website.






42. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






43. A document giving essential information concerning the problem that needs solving.






44. A function which allows the mobile user to click on a link to make a telephone call.






45. The paid search results on a SERP.






46. A metric that indicates whether a website is achieving its goals.






47. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






48. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






49. How many different people visit a page/site






50. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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