Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






2. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






3. How Adsense and its type of ads work - advertiser pays for every click






4. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






5. How a web user moves through a website - and the elements that assist the user.






6. A search engine's set of rules for ranking web pages.






7. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






8. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






9. More than one keyword can be referred to as a keyword phrase.






10. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






11. Links from one page on our site to another






12. The positive outcome for a user that a feature provides.






13. To get free search traffic - think: why will they link to you?






14. Unpaid traffic that Google etc send - based on your quality content






15. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






16. A visitor completing a target action.






17. Links from external sites to our sites - if they like your stuff they will link to you






18. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






19. This is what makes your offering different to your competitors'.






20. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






21. An approach to web design that aims for lightweight code and standards compliant websites.






22. The number of times a keyword or key phrase appears on a website.






23. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






24. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






25. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






26. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






27. Commission structure where the affiliate earns a percentage of a sale.






28. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






29. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






30. An online advertisement in the form of a graphic image that appears on a web page.






31. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






32. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






33. Transactions that take place on the server.






34. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






35. The activity of getting inbound links to your site - creating good content and making online friends is a start






36. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






37. To give permission for emails to be sent to you.






38. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






39. A web address which is unique to every page on the Internet.






40. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






41. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






42. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






43. The visible - clickable text in a link.






44. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






45. The page a link links to






46. Google's system where you can put Google ads on your own site and get paid for clicks






47. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






48. The layout and structure of a website - which should be according to information hierarchy and categories.






49. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






50. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain