Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How most sites price ads






2. The listings on a SERP that are paid for.






3. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






4. A version of HTML for mobile devices and other limited hardware.






5. Type of internet marketing methods that is either illegal or frowned upon by search engines






6. The activity of getting inbound links to your site - creating good content and making online friends is a start






7. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






8. A protocol for sending messages from one server to another.






9. To get free search traffic - think: why will they link to you?






10. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






11. The definitive version. In SEO - it refers to a definitive URL.






12. Used on Twitter to help others follow certain conversations. Users tag their comments.






13. # of times a whole page is served (or loaded)






14. The number of individuals who forwarded a specific email on.






15. Content websites that serve PPC adverts from the same provider - such as AdWords.






16. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






17. The failed delivery of email communication due to an undeviating reason like a non-existent address.






18. Targeted advertising based on content of the web page - e.g. Adsense






19. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






20. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






21. A specific action or method that contributes to achieving a goal.






22. The number of times a keyword or key phrase appears on a website.






23. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






24. The IP address is an exclusive number - which is used to represent every single computer in a network.






25. The page a link links to






26. The list of links often found running down one side of a blog






27. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






28. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






29. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






30. A function which allows the mobile user to click on a link to make a telephone call.






31. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






32. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






33. All the content that can be seen on a screen without scrolling down.






34. The degree to which a website is available to users with physical challenges or technical limitations.






35. The elements of a URL that are dynamically generated.






36. An email database a company generates itself without purchasing or renting names.






37. What you see when you perform a search on a search engine.






38. Google's system where you can put Google ads on your own site and get paid for clicks






39. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






40. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






41. Transactions that take place on the server.






42. Commission structure where the affiliate earns a percentage of a sale.






43. How a web user moves through a website - and the elements that assist the user.






44. Words or phrases that describe content and used when searching for something using a search engine.






45. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






46. An online advertisement in the form of a graphic image that appears on a web page.






47. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






48. Tailoring content for many individuals.






49. A click on a link that leads to another website.






50. A URL that points to a specific blog or forum after it has passed from the front page to the archives.