Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A web address which is unique to every page on the Internet.






2. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






3. Newspapers - magazines - television and publishing houses are the realm of traditional media.






4. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






5. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






6. # of times a whole page is served (or loaded)






7. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






8. The actual text of a link (the highlighted text you can click to go to the linked page)






9. A search engine's set of rules for ranking web pages.






10. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






11. The definitive version. In SEO - it refers to a definitive URL.






12. An email database a company generates itself without purchasing or renting names.






13. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






14. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






15. Words or phrases that describe content and used when searching for something using a search engine.






16. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






17. When businesses sell products/services to consumers.






18. Google's system where you can put Google ads on your own site and get paid for clicks






19. A software tool that collects data on website users based on metrics to measure its performance.






20. Used on Twitter to help others follow certain conversations. Users tag their comments.






21. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






22. Success rate of your Ad; how many people "buy" or completed the transaction






23. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






24. To get free search traffic - think: why will they link to you?






25. A function which allows the mobile user to click on a link to make a telephone call.






26. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






27. A metric that indicates whether a website is achieving its goals.






28. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






29. The many many long tail words we might want to rank for (e.g. bhojpuri books)






30. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






31. A click on a link that leads to another website.






32. The elements of a URL that are dynamically generated.






33. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






34. How most sites price ads






35. Content websites that serve PPC adverts from the same provider - such as AdWords.






36. What you see when you perform a search on a search engine.






37. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






38. Items which appear on every page of a website.






39. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






40. Another name for headline - a great headline is the first thing that attracts users






41. Build one if you want total control over its content and all activity






42. The visitors that visit a website.






43. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






44. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






45. Links from external sites to our sites - if they like your stuff they will link to you






46. The number of individuals who forwarded a specific email on.






47. All the content that can be seen on a screen without scrolling down.






48. Unpaid traffic that Google etc send - based on your quality content






49. The list of links often found running down one side of a blog






50. Leftover Ad space that hasn't been sold