Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The positive outcome for a user that a feature provides.






2. This is what makes your offering different to your competitors'.






3. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






4. Unpaid traffic that Google etc send - based on your quality content






5. A piece of code that tracks a user's interaction and movement through a website.






6. The name that is chosen to appear in the sender or from field of an email.






7. What you see when you perform a search on a search engine.






8. Used to describe the relative position of a web page in the SERPs.






9. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






10. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






11. How many different people visit a page/site






12. The many many long tail words we might want to rank for (e.g. bhojpuri books)






13. Content websites that serve PPC adverts from the same provider - such as AdWords.






14. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






15. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






16. Transactions that take place on the server.






17. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






18. The layout and structure of a website - which should be according to information hierarchy and categories.






19. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






20. The failed delivery of email communication due to an undeviating reason like a non-existent address.






21. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






22. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






23. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






24. A function which allows the mobile user to click on a link to make a telephone call.






25. Links from one page on our site to another






26. Type of internet marketing methods that is either illegal or frowned upon by search engines






27. An email database a company generates itself without purchasing or renting names.






28. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






29. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






30. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






31. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






32. The visible - clickable text in a link.






33. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






34. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






35. The activity of getting inbound links to your site - creating good content and making online friends is a start






36. The code that is used to write most websites






37. An online advertisement in the form of a graphic image that appears on a web page.






38. A web address which is unique to every page on the Internet.






39. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






40. Google's system where you can put Google ads on your own site and get paid for clicks






41. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






42. The percent of emails determined as opened out of the total number of emails sent.






43. The actual text of a link (the highlighted text you can click to go to the linked page)






44. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






45. An approach to web design that aims for lightweight code and standards compliant websites.






46. A version of HTML for mobile devices and other limited hardware.






47. Used on Twitter to help others follow certain conversations. Users tag their comments.






48. The list of links often found running down one side of a blog






49. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






50. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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