Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






2. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






3. The listings on a SERP that are paid for.






4. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






5. The failed delivery of email communication due to an undeviating reason like a non-existent address.






6. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






7. Content websites that serve PPC adverts from the same provider - such as AdWords.






8. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






9. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






10. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






11. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






12. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






13. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






14. Words or phrases that describe content and used when searching for something using a search engine.






15. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






16. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






17. Items which appear on every page of a website.






18. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






19. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






20. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






21. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






22. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






23. Newspapers - magazines - television and publishing houses are the realm of traditional media.






24. Used to describe the relative position of a web page in the SERPs.






25. The positive outcome for a user that a feature provides.






26. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






27. Targeted advertising based on content of the web page - e.g. Adsense






28. Buying traffic - Big sites with deep pockets dominate






29. How Adsense and its type of ads work - advertiser pays for every click






30. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






31. How a web user moves through a website - and the elements that assist the user.






32. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






33. An approach to web design that aims for lightweight code and standards compliant websites.






34. An email database a company generates itself without purchasing or renting names.






35. The name that is chosen to appear in the sender or from field of an email.






36. When businesses sell products/services to other businesses and not to consumers.






37. A metric that indicates whether a website is achieving its goals.






38. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






39. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






40. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






41. A search engine's set of rules for ranking web pages.






42. How many different people visit a page/site






43. The visitors that visit a website.






44. Transactions that take place before information is sent to the server.






45. The page a link links to






46. The code that is used to write most websites






47. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






48. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






49. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






50. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.