Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Words or phrases that describe content and used when searching for something using a search engine.






2. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






3. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






4. A visitor completing a target action.






5. To give permission for emails to be sent to you.






6. Leftover Ad space that hasn't been sold






7. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






8. Unpaid traffic that Google etc send - based on your quality content






9. Used to describe the relative position of a web page in the SERPs.






10. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






11. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






12. Tailoring content for many individuals.






13. The paid search results on a SERP.






14. Targeted advertising based on content of the web page - e.g. Adsense






15. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






16. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






17. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






18. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






19. The list of links often found running down one side of a blog






20. The listings on a SERP that are paid for.






21. The elements of a URL that are dynamically generated.






22. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






23. How Adsense and its type of ads work - advertiser pays for every click






24. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






25. A software tool that collects data on website users based on metrics to measure its performance.






26. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






27. Links from external sites to our sites - if they like your stuff they will link to you






28. The percent of emails determined as opened out of the total number of emails sent.






29. The failed delivery of email communication due to an undeviating reason like a non-existent address.






30. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






31. When businesses sell products/services to consumers.






32. The layout and structure of a website - which should be according to information hierarchy and categories.






33. A specific action or method that contributes to achieving a goal.






34. A prominent aspect of a product which is beneficial to users.






35. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






36. An approach to web design that aims for lightweight code and standards compliant websites.






37. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






38. An email database a company generates itself without purchasing or renting names.






39. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






40. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






41. Marketing through social platforms like Facebook or Twitter etc.






42. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






43. Last page visited






44. Transactions that take place before information is sent to the server.






45. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






46. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






47. Content websites that serve PPC adverts from the same provider - such as AdWords.






48. The number of times a keyword or key phrase appears on a website.






49. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






50. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.







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Can you answer 50 questions in 15 minutes?


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