Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Links from external sites to our sites - if they like your stuff they will link to you






2. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






3. # of files a site served (or loaded)






4. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






5. Another name for headline - a great headline is the first thing that attracts users






6. The many many long tail words we might want to rank for (e.g. bhojpuri books)






7. Targeted advertising based on content of the web page - e.g. Adsense






8. Leftover Ad space that hasn't been sold






9. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






10. The list of links often found running down one side of a blog






11. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






12. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






13. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






14. The positive outcome for a user that a feature provides.






15. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






16. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






17. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






18. Links from one page on our site to another






19. The layout and structure of a website - which should be according to information hierarchy and categories.






20. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






21. How most sites price ads






22. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






23. A software tool that collects data on website users based on metrics to measure its performance.






24. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






25. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






26. The Affiliate or Publisher markets the products of the Merchant.






27. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






28. This is what makes your offering different to your competitors'.






29. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






30. Newspapers - magazines - television and publishing houses are the realm of traditional media.






31. Commission structure where the affiliate earns a percentage of a sale.






32. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






33. Unpaid traffic that Google etc send - based on your quality content






34. A piece of code that tracks a user's interaction and movement through a website.






35. When businesses sell products/services to other businesses and not to consumers.






36. Items which appear on every page of a website.






37. All the content that can be seen on a screen without scrolling down.






38. A rough value Google assigns to a page






39. The definitive version. In SEO - it refers to a definitive URL.






40. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






41. What you see when you perform a search on a search engine.






42. An online advertisement in the form of a graphic image that appears on a web page.






43. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






44. Build one if you want total control over its content and all activity






45. The elements of a URL that are dynamically generated.






46. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






47. The number of individuals who forwarded a specific email on.






48. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






49. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






50. A search engine's set of rules for ranking web pages.