Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A click on a link that leads to another website.






2. Used to describe the relative position of a web page in the SERPs.






3. A character used to define a group of users to a website.






4. The number of individuals who forwarded a specific email on.






5. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






6. How Adsense and its type of ads work - advertiser pays for every click






7. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






8. Transactions that take place before information is sent to the server.






9. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






10. The Affiliate or Publisher markets the products of the Merchant.






11. An approach to web design that aims for lightweight code and standards compliant websites.






12. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






13. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






14. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






15. A web address which is unique to every page on the Internet.






16. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






17. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






18. This is what makes your offering different to your competitors'.






19. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






20. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






21. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






22. # of files a site served (or loaded)






23. The paid search results on a SERP.






24. Links from one page on our site to another






25. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






26. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






27. Converts a domain name into an IP address.






28. More than one keyword can be referred to as a keyword phrase.






29. Another name for headline - a great headline is the first thing that attracts users






30. Commission structure where the affiliate earns a percentage of a sale.






31. The definitive version. In SEO - it refers to a definitive URL.






32. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






33. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






34. The IP address is an exclusive number - which is used to represent every single computer in a network.






35. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






36. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






37. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






38. The degree to which a website is available to users with physical challenges or technical limitations.






39. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






40. Used on Twitter to help others follow certain conversations. Users tag their comments.






41. A metric that indicates whether a website is achieving its goals.






42. The name that is chosen to appear in the sender or from field of an email.






43. The listings on a SERP that are paid for.






44. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






45. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






46. Build one if you want total control over its content and all activity






47. Leftover Ad space that hasn't been sold






48. Type of internet marketing methods that is either illegal or frowned upon by search engines






49. Google's system where you can put Google ads on your own site and get paid for clicks






50. How most sites price ads