Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






2. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






3. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






4. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






5. An email database a company generates itself without purchasing or renting names.






6. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






7. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






8. Google's system where you can put Google ads on your own site and get paid for clicks






9. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






10. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






11. More than one keyword can be referred to as a keyword phrase.






12. The IP address is an exclusive number - which is used to represent every single computer in a network.






13. Unpaid traffic that Google etc send - based on your quality content






14. An online advertisement in the form of a graphic image that appears on a web page.






15. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






16. Success rate of your Ad; how many people "buy" or completed the transaction






17. A metric that indicates whether a website is achieving its goals.






18. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






19. How many different people visit a page/site






20. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






21. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






22. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






23. The page a link links to






24. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






25. The many many long tail words we might want to rank for (e.g. bhojpuri books)






26. Transactions that take place before information is sent to the server.






27. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






28. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






29. The degree to which a website is available to users with physical challenges or technical limitations.






30. A specific action or method that contributes to achieving a goal.






31. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






32. Build one if you want total control over its content and all activity






33. Links from one page on our site to another






34. The list of links often found running down one side of a blog






35. The activity of getting inbound links to your site - creating good content and making online friends is a start






36. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






37. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






38. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






39. When businesses sell products/services to other businesses and not to consumers.






40. When businesses sell products/services to consumers.






41. Commission structure where the affiliate earns a percentage of a sale.






42. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






43. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






44. Type of internet marketing methods that is either illegal or frowned upon by search engines






45. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






46. All the content that can be seen on a screen without scrolling down.






47. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






48. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






49. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






50. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.