Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






2. A rough value Google assigns to a page






3. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






4. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






5. The IP address is an exclusive number - which is used to represent every single computer in a network.






6. A function which allows the mobile user to click on a link to make a telephone call.






7. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






8. The paid search results on a SERP.






9. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






10. This is what makes your offering different to your competitors'.






11. Tailoring content for many individuals.






12. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






13. A software tool that collects data on website users based on metrics to measure its performance.






14. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






15. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






16. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






17. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






18. The number of individuals who forwarded a specific email on.






19. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






20. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






21. The layout and structure of a website - which should be according to information hierarchy and categories.






22. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






23. Google's system where you can put Google ads on your own site and get paid for clicks






24. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






25. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






26. How a web user moves through a website - and the elements that assist the user.






27. More than one keyword can be referred to as a keyword phrase.






28. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






29. A web address which is unique to every page on the Internet.






30. Unpaid traffic that Google etc send - based on your quality content






31. How Adsense and its type of ads work - advertiser pays for every click






32. The listings on a SERP that are paid for.






33. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






34. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






35. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






36. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






37. The name that is chosen to appear in the sender or from field of an email.






38. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






39. Transactions that take place before information is sent to the server.






40. A prominent aspect of a product which is beneficial to users.






41. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






42. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






43. Targeted advertising based on content of the web page - e.g. Adsense






44. A document giving essential information concerning the problem that needs solving.






45. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






46. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






47. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






48. The percent of emails determined as opened out of the total number of emails sent.






49. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






50. Links from external sites to our sites - if they like your stuff they will link to you