Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A character used to define a group of users to a website.






2. A software tool that collects data on website users based on metrics to measure its performance.






3. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






4. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






5. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






6. Another name for headline - a great headline is the first thing that attracts users






7. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






8. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






9. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






10. How most sites price ads






11. Links from one page on our site to another






12. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






13. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






14. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






15. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






16. The code that is used to write most websites






17. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






18. Transactions that take place on the server.






19. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






20. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






21. The number of times a keyword or key phrase appears on a website.






22. The name that is chosen to appear in the sender or from field of an email.






23. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






24. This is what makes your offering different to your competitors'.






25. Used to describe the relative position of a web page in the SERPs.






26. The positive outcome for a user that a feature provides.






27. The number of individuals who forwarded a specific email on.






28. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






29. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






30. The many many long tail words we might want to rank for (e.g. bhojpuri books)






31. # of times a whole page is served (or loaded)






32. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






33. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






34. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






35. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






36. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






37. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






38. The percent of emails determined as opened out of the total number of emails sent.






39. Tailoring content for many individuals.






40. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






41. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






42. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






43. Unpaid traffic that Google etc send - based on your quality content






44. The visitors that visit a website.






45. Last page visited






46. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






47. To give permission for emails to be sent to you.






48. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






49. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






50. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.