Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






2. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






3. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






4. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






5. The visitors that visit a website.






6. When businesses sell products/services to consumers.






7. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






8. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






9. Last page visited






10. Marketing through social platforms like Facebook or Twitter etc.






11. A prominent aspect of a product which is beneficial to users.






12. Words or phrases that describe content and used when searching for something using a search engine.






13. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






14. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






15. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






16. The paid search results on a SERP.






17. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






18. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






19. More than one keyword can be referred to as a keyword phrase.






20. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






21. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






22. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






23. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






24. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






25. # of times a whole page is served (or loaded)






26. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






27. Tailoring content for many individuals.






28. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






29. What you see when you perform a search on a search engine.






30. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






31. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






32. Used to describe the relative position of a web page in the SERPs.






33. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






34. A search engine's set of rules for ranking web pages.






35. A character used to define a group of users to a website.






36. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






37. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






38. An approach to web design that aims for lightweight code and standards compliant websites.






39. Links from one page on our site to another






40. A version of HTML for mobile devices and other limited hardware.






41. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






42. Transactions that take place before information is sent to the server.






43. A specific action or method that contributes to achieving a goal.






44. Newspapers - magazines - television and publishing houses are the realm of traditional media.






45. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






46. A software tool that collects data on website users based on metrics to measure its performance.






47. Unrequested window that opens on top of the currently viewed window.






48. A document giving essential information concerning the problem that needs solving.






49. The IP address is an exclusive number - which is used to represent every single computer in a network.






50. How most sites price ads