Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Build one if you want total control over its content and all activity






2. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






3. The Affiliate or Publisher markets the products of the Merchant.






4. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






5. The degree to which a website is available to users with physical challenges or technical limitations.






6. When businesses sell products/services to consumers.






7. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






8. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






9. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






10. This is what makes your offering different to your competitors'.






11. Items which appear on every page of a website.






12. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






13. A document giving essential information concerning the problem that needs solving.






14. A version of HTML for mobile devices and other limited hardware.






15. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






16. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






17. Commission structure where the affiliate earns a percentage of a sale.






18. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






19. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






20. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






21. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






22. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






23. Used to describe the relative position of a web page in the SERPs.






24. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






25. How a web user moves through a website - and the elements that assist the user.






26. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






27. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






28. A rough value Google assigns to a page






29. The IP address is an exclusive number - which is used to represent every single computer in a network.






30. Marketing through social platforms like Facebook or Twitter etc.






31. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






32. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






33. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






34. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






35. Buying traffic - Big sites with deep pockets dominate






36. Another name for headline - a great headline is the first thing that attracts users






37. The visitors that visit a website.






38. A visitor completing a target action.






39. All the content that can be seen on a screen without scrolling down.






40. Unpaid traffic that Google etc send - based on your quality content






41. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






42. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






43. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






44. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






45. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






46. The elements of a URL that are dynamically generated.






47. The many many long tail words we might want to rank for (e.g. bhojpuri books)






48. An approach to web design that aims for lightweight code and standards compliant websites.






49. A search engine's set of rules for ranking web pages.






50. The definitive version. In SEO - it refers to a definitive URL.