Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The failed delivery of email communication due to an undeviating reason like a non-existent address.






2. How most sites price ads






3. Newspapers - magazines - television and publishing houses are the realm of traditional media.






4. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






5. A visitor completing a target action.






6. The IP address is an exclusive number - which is used to represent every single computer in a network.






7. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






8. A metric that indicates whether a website is achieving its goals.






9. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






10. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






11. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






12. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






13. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






14. When businesses sell products/services to other businesses and not to consumers.






15. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






16. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






17. Unrequested window that opens on top of the currently viewed window.






18. A character used to define a group of users to a website.






19. Links from one page on our site to another






20. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






21. The definitive version. In SEO - it refers to a definitive URL.






22. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






23. Content websites that serve PPC adverts from the same provider - such as AdWords.






24. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






25. The positive outcome for a user that a feature provides.






26. Transactions that take place on the server.






27. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






28. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






29. A software tool that collects data on website users based on metrics to measure its performance.






30. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






31. A search engine's set of rules for ranking web pages.






32. A web address which is unique to every page on the Internet.






33. A protocol for sending messages from one server to another.






34. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






35. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






36. Items which appear on every page of a website.






37. The degree to which a website is available to users with physical challenges or technical limitations.






38. An online advertisement in the form of a graphic image that appears on a web page.






39. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






40. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






41. Used to describe the relative position of a web page in the SERPs.






42. This is what makes your offering different to your competitors'.






43. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






44. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






45. Buying traffic - Big sites with deep pockets dominate






46. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






47. The number of times a keyword or key phrase appears on a website.






48. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






49. When businesses sell products/services to consumers.






50. A piece of code that tracks a user's interaction and movement through a website.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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