Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Another name for headline - a great headline is the first thing that attracts users






2. A prominent aspect of a product which is beneficial to users.






3. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






4. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






5. A click on a link that leads to another website.






6. The Affiliate or Publisher markets the products of the Merchant.






7. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






8. A version of HTML for mobile devices and other limited hardware.






9. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






10. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






11. A character used to define a group of users to a website.






12. The name that is chosen to appear in the sender or from field of an email.






13. The listings on a SERP that are paid for.






14. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






15. Links from one page on our site to another






16. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






17. Used to describe the relative position of a web page in the SERPs.






18. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






19. How many different people visit a page/site






20. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






21. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






22. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






23. The layout and structure of a website - which should be according to information hierarchy and categories.






24. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






25. A search engine's set of rules for ranking web pages.






26. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






27. Google's system where you can put Google ads on your own site and get paid for clicks






28. Tailoring content for many individuals.






29. An email database a company generates itself without purchasing or renting names.






30. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






31. A web address which is unique to every page on the Internet.






32. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






33. Links from external sites to our sites - if they like your stuff they will link to you






34. All the content that can be seen on a screen without scrolling down.






35. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






36. Items which appear on every page of a website.






37. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






38. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






39. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






40. A software tool that collects data on website users based on metrics to measure its performance.






41. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






42. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






43. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






44. Words or phrases that describe content and used when searching for something using a search engine.






45. The activity of getting inbound links to your site - creating good content and making online friends is a start






46. Build one if you want total control over its content and all activity






47. An approach to web design that aims for lightweight code and standards compliant websites.






48. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






49. Converts a domain name into an IP address.






50. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe