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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All the content that can be seen on a screen without scrolling down.
Click-to-call
Above the fold
news sharing
Web analytics
2. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Opt-in
Action
Strategy
Customer Relationship Management (CRM)
3. A piece of code that tracks a user's interaction and movement through a website.
Session
Tracking code
Content network
canonical version
4. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
Hyperlink
twitterati
Online Reputation Management (ORM)
Active verb
5. The listings on a SERP that are paid for.
Hard bounce
affiliate
keywords
Paid search results
6. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Customer Relationship Management (CRM)
Opt-in
Meta data
co-op ad
7. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Hyperlink
adsense
Simple Mail Transfer Protocol (SMTP)
black hat
8. A rough value Google assigns to a page
Cost per Lead (CPL)
Alt text
App
page rank
9. A specific action or method that contributes to achieving a goal.
Nofollow link
pinnacle key words / search words
Keyword phrase
Tactic
10. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Open rate
Banner
Tracking
Meta data
11. An email database a company generates itself without purchasing or renting names.
Call to action (CTA)
time on site
House list
Affiliate or Publisher
12. To give permission for emails to be sent to you.
SEM/PPC (Search Engine Marketing / Pay per click)
news sharing
Opt-in
App
13. A prominent aspect of a product which is beneficial to users.
nofollow
Feature
link building
inbound links / back links
14. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
permalink
Content network
link building
White list
15. Unrequested window that opens on top of the currently viewed window.
Popup
Internet Service Provider (ISP)
URL rewriting
title
16. Unpaid traffic that Google etc send - based on your quality content
link farm
organic / natural traffic
long tail key words / search words
Popup
17. # of times a whole page is served (or loaded)
hashtag
page views
organic / natural traffic
Canonical
18. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Referrer
Soft bounce
Call to action (CTA)
list
19. An online advertisement in the form of a graphic image that appears on a web page.
hits
Banner
monetization
keywords
20. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Commission
Ranking
Tracking code
Referrer
21. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
page rank
website
Brief
reciprocal linking
22. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
White list
Robot.txt
Meta data
Breadcrumbs
23. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
click through rate
Ranking
Benefit
unique domains
24. The definitive version. In SEO - it refers to a definitive URL.
affiliate
unique domains
Canonical
viral
25. How most sites price ads
Call to action (CTA)
CPM (Cost per thousand impressions)
adwords
Paid search results
26. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Domain Name System(DNS)
Referrer
Advert
Dynamic keyword insertion
27. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
Above the fold
nofollow
Keyword rankings
unique domains
28. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
White list
Client-side
time on site
Clickthrough
29. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
WebPR
Universal Resource Locator (URL)
hashtag
Simple Mail Transfer Protocol (SMTP)
30. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
click through rate
Home page
SMM (Social Media Marketing)
Web analytics
31. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Robot.txt
organic / natural traffic
Alt tag
Tracking
32. A function which allows the mobile user to click on a link to make a telephone call.
Click-to-call
Conversion
Internet Protocol (IP) Address
Mass customisation
33. The code that is used to write most websites
Sponsored links
Animated GIF
HyperText Markup Language (HTML)
Common Page Elements
34. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
exit page
Traditional media
Soft bounce
Anchor text
35. When businesses sell products/services to consumers.
Benefit
White list
viral
Business to Consumers (B2C)
36. The IP address is an exclusive number - which is used to represent every single computer in a network.
Call to action (CTA)
keywords
Internet Portal (IP) address
Internet Protocol (IP) Address
37. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Tactic
link bait
inbound links / back links
landing page
38. The list of links often found running down one side of a blog
page rank
3G
Traditional media
blog roll
39. A visitor completing a target action.
Conversion
Flash
Ranking
Nofollow link
40. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
black hat
Keyword rankings
Mass customisation
Traffic
41. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Call to action (CTA)
page views
Active verb
Cost per Lead (CPL)
42. The page a link links to
Key performance indicator (KPI)
website
Soft bounce
landing page
43. How a web user moves through a website - and the elements that assist the user.
Traditional media
Hyperlink
Navigation
Advert
44. This is what makes your offering different to your competitors'.
Server-side
SEM/PPC (Search Engine Marketing / Pay per click)
CPM (Cost per thousand impressions)
Unique selling point (USP)
45. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Click-to-call
monetization
Meta data
3G
46. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Business to Business (B2B)
Nofollow link
HTML5
pinnacle key words / search words
47. The visitors that visit a website.
Tracking
Meta data
Ranking
Traffic
48. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Universal Resource Locator (URL)
Ranking
Web analytics
Home page
49. Leftover Ad space that hasn't been sold
Usability
remnant ad
Robot.txt
Alt tag
50. A search engine's set of rules for ranking web pages.
Double opt-in
Algorithm
Above the fold
WebPR
Sorry!:) No result found.
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