Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Last page visited






2. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






3. How Adsense and its type of ads work - advertiser pays for every click






4. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






5. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






6. An email database a company generates itself without purchasing or renting names.






7. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






8. The paid search results on a SERP.






9. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






10. To give permission for emails to be sent to you.






11. A protocol for sending messages from one server to another.






12. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






13. When businesses sell products/services to other businesses and not to consumers.






14. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






15. The positive outcome for a user that a feature provides.






16. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






17. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






18. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






19. A prominent aspect of a product which is beneficial to users.






20. Commission structure where the affiliate earns a percentage of a sale.






21. Type of internet marketing methods that is either illegal or frowned upon by search engines






22. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






23. Tailoring content for many individuals.






24. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






25. How many different people visit a page/site






26. When businesses sell products/services to consumers.






27. The list of links often found running down one side of a blog






28. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






29. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






30. The visible - clickable text in a link.






31. A specific action or method that contributes to achieving a goal.






32. Used to describe the relative position of a web page in the SERPs.






33. A piece of code that tracks a user's interaction and movement through a website.






34. Targeted advertising based on content of the web page - e.g. Adsense






35. The IP address is an exclusive number - which is used to represent every single computer in a network.






36. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






37. Content websites that serve PPC adverts from the same provider - such as AdWords.






38. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






39. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






40. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






41. The page a link links to






42. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






43. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






44. The layout and structure of a website - which should be according to information hierarchy and categories.






45. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






46. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






47. The Affiliate or Publisher markets the products of the Merchant.






48. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






49. Transactions that take place before information is sent to the server.






50. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u