Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






2. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






3. Buying traffic - Big sites with deep pockets dominate






4. The number of individuals who forwarded a specific email on.






5. Last page visited






6. Transactions that take place before information is sent to the server.






7. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






8. A software tool that collects data on website users based on metrics to measure its performance.






9. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






10. A character used to define a group of users to a website.






11. The positive outcome for a user that a feature provides.






12. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






13. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






14. Converts a domain name into an IP address.






15. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






16. A document giving essential information concerning the problem that needs solving.






17. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






18. Google's system where you can put Google ads on your own site and get paid for clicks






19. A protocol for sending messages from one server to another.






20. Transactions that take place on the server.






21. How many different people visit a page/site






22. More than one keyword can be referred to as a keyword phrase.






23. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






24. The list of links often found running down one side of a blog






25. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






26. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






27. Words or phrases that describe content and used when searching for something using a search engine.






28. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






29. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






30. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






31. An email database a company generates itself without purchasing or renting names.






32. The definitive version. In SEO - it refers to a definitive URL.






33. How most sites price ads






34. What you see when you perform a search on a search engine.






35. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






36. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






37. A prominent aspect of a product which is beneficial to users.






38. An approach to web design that aims for lightweight code and standards compliant websites.






39. Another name for headline - a great headline is the first thing that attracts users






40. The number of times a keyword or key phrase appears on a website.






41. A function which allows the mobile user to click on a link to make a telephone call.






42. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






43. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






44. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






45. A specific action or method that contributes to achieving a goal.






46. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






47. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






48. The visible - clickable text in a link.






49. The code that is used to write most websites






50. Used on Twitter to help others follow certain conversations. Users tag their comments.