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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
adsense
Meta tags
Active verb
nofollow
2. How a web user moves through a website - and the elements that assist the user.
adsense
Navigation
website
Call to action (CTA)
3. # of files a site served (or loaded)
hits
CPC (Cost per click)
Keyword rankings
CPM (Cost per thousand impressions)
4. The Affiliate or Publisher markets the products of the Merchant.
Affiliate or Publisher
conversion rate
Feature
redirects
5. When businesses sell products/services to other businesses and not to consumers.
hits
Banner
House list
Business to Business (B2B)
6. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Dynamic parameter
bounce rate
Traditional media
Keyword rankings
7. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Breadcrumbs
Ranking
WebPR
list
8. Content websites that serve PPC adverts from the same provider - such as AdWords.
list
page views
Content network
Action
9. Used on Twitter to help others follow certain conversations. Users tag their comments.
hashtag
HyperText Markup Language (HTML)
redirects
Domain Name System(DNS)
10. The visitors that visit a website.
Traffic
anchor text
White list
CPM (Cost per thousand impressions)
11. The page a link links to
HyperText Markup Language (HTML)
Canonical
bounce rate
landing page
12. Links from one page on our site to another
Server-side
Web analytics
internal links
affiliate
13. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Google AdWords
Domain Name System(DNS)
WebPR
House list
14. A web address which is unique to every page on the Internet.
Universal Resource Locator (URL)
organic / natural traffic
Active verb
Tactic
15. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Key performance indicator (KPI)
Universal Resource Locator (URL)
Hard bounce
list
16. A piece of code that tracks a user's interaction and movement through a website.
Tracking code
Algorithm
White list
reciprocal linking
17. The IP address is an exclusive number - which is used to represent every single computer in a network.
Traffic
Internet Protocol (IP) Address
Common Page Elements
Sponsored links
18. The number of individuals who forwarded a specific email on.
news sharing
Unique forwarders
Persona
Brief
19. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
adwords
Hyperlink
Animated GIF
unique visitors
20. The list of links often found running down one side of a blog
hashtag
blog roll
click through rate
canonical version
21. Used to describe the relative position of a web page in the SERPs.
Search engine results page (SERP)
Ranking
Hyperlink
Feature
22. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Benefit
Opt-out
Organic search results
Usability
23. Another name for headline - a great headline is the first thing that attracts users
landing page
Internet Portal (IP) address
title
Conversion
24. The code that is used to write most websites
hashtag
HyperText Markup Language (HTML)
Advert
crawler/spider/robot/bot
25. A document giving essential information concerning the problem that needs solving.
Canonical
Brief
CPC (Cost per click)
Call to action (CTA)
26. The definitive version. In SEO - it refers to a definitive URL.
unique visitors
Canonical
contextual advertising
Action
27. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Cost per Lead (CPL)
contextual advertising
Customer Relationship Management (CRM)
App
28. How many different people visit a page/site
Open rate
Ranking
Referrer
unique visitors
29. The elements of a URL that are dynamically generated.
Dynamic parameter
unique visitors
Business to Consumers (B2C)
Google AdWords
30. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Tracking
long tail key words / search words
CPC (Cost per click)
URL rewriting
31. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Double opt-in
Navigation
Unique forwarders
Paid search results
32. A software tool that collects data on website users based on metrics to measure its performance.
Strategy
App
Keyword rankings
Web analytics
33. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Active verb
viral
blog roll
Spider
34. A metric that indicates whether a website is achieving its goals.
Traffic
Organic search results
Key performance indicator (KPI)
Common Page Elements
35. The listings on a SERP that are paid for.
redirects
Paid search results
Strategy
link farm
36. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Canonical
House list
Advert
page
37. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Meta data
Commission
Clickthrough
Dynamic keyword insertion
38. How Adsense and its type of ads work - advertiser pays for every click
adwords
Web analytics
CPC (Cost per click)
Open rate
39. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
contextual advertising
twitterati
Accessibility
Above the fold
40. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Alt tag
link farm
3G
Open rate
41. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Sender alias
Internet Protocol (IP) Address
permalink
Web analytics
42. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
co-op ad
Domain Name System(DNS)
internal links
Referrer
43. The many many long tail words we might want to rank for (e.g. bhojpuri books)
long tail key words / search words
White list
monetization
SEM/PPC (Search Engine Marketing / Pay per click)
44. Links from external sites to our sites - if they like your stuff they will link to you
reciprocal linking
SEO (Search Engine Optimization)
3G
inbound links / back links
45. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Soft bounce
nofollow
Persona
Accessibility
46. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
reciprocal linking
twitterati
Nofollow link
White list
47. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Opt-out
website
twitterati
Tracking
48. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
news sharing
Ranking
nofollow
Cascading Style Sheets (CSS)
49. Google's system where you can put Google ads on your own site and get paid for clicks
adsense
inbound links / back links
reciprocal linking
Dynamic keyword insertion
50. This is what makes your offering different to your competitors'.
Cookie
news sharing
SEM/PPC (Search Engine Marketing / Pay per click)
Unique selling point (USP)