Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tailoring content for many individuals.






2. An online advertisement in the form of a graphic image that appears on a web page.






3. Another name for headline - a great headline is the first thing that attracts users






4. More than one keyword can be referred to as a keyword phrase.






5. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






6. Unrequested window that opens on top of the currently viewed window.






7. Links from external sites to our sites - if they like your stuff they will link to you






8. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






9. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






10. All the content that can be seen on a screen without scrolling down.






11. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






12. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






13. The number of individuals who forwarded a specific email on.






14. Content websites that serve PPC adverts from the same provider - such as AdWords.






15. An email database a company generates itself without purchasing or renting names.






16. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






17. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






18. A metric that indicates whether a website is achieving its goals.






19. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






20. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






21. Leftover Ad space that hasn't been sold






22. The positive outcome for a user that a feature provides.






23. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






24. What you see when you perform a search on a search engine.






25. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






26. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






27. The visitors that visit a website.






28. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






29. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






30. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






31. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






32. The list of links often found running down one side of a blog






33. Buying traffic - Big sites with deep pockets dominate






34. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






35. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






36. Google's system where you can put Google ads on your own site and get paid for clicks






37. The Affiliate or Publisher markets the products of the Merchant.






38. # of times a whole page is served (or loaded)






39. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






40. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






41. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






42. Commission structure where the affiliate earns a percentage of a sale.






43. A click on a link that leads to another website.






44. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






45. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






46. A search engine's set of rules for ranking web pages.






47. A specific action or method that contributes to achieving a goal.






48. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






49. A document giving essential information concerning the problem that needs solving.






50. An approach to web design that aims for lightweight code and standards compliant websites.