Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A specific action or method that contributes to achieving a goal.






2. The many many long tail words we might want to rank for (e.g. bhojpuri books)






3. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






4. How many different people visit a page/site






5. Another name for headline - a great headline is the first thing that attracts users






6. A piece of code that tracks a user's interaction and movement through a website.






7. Unrequested window that opens on top of the currently viewed window.






8. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






9. Leftover Ad space that hasn't been sold






10. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






11. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






12. When businesses sell products/services to other businesses and not to consumers.






13. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






14. The name that is chosen to appear in the sender or from field of an email.






15. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






16. A document giving essential information concerning the problem that needs solving.






17. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






18. The percent of emails determined as opened out of the total number of emails sent.






19. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






20. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






21. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






22. Buying traffic - Big sites with deep pockets dominate






23. Items which appear on every page of a website.






24. When businesses sell products/services to consumers.






25. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






26. The code that is used to write most websites






27. A metric that indicates whether a website is achieving its goals.






28. Type of internet marketing methods that is either illegal or frowned upon by search engines






29. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






30. The number of individuals who forwarded a specific email on.






31. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






32. A software tool that collects data on website users based on metrics to measure its performance.






33. Commission structure where the affiliate earns a percentage of a sale.






34. Links from one page on our site to another






35. A version of HTML for mobile devices and other limited hardware.






36. What you see when you perform a search on a search engine.






37. The positive outcome for a user that a feature provides.






38. A prominent aspect of a product which is beneficial to users.






39. An online advertisement in the form of a graphic image that appears on a web page.






40. Newspapers - magazines - television and publishing houses are the realm of traditional media.






41. Google's system where you can put Google ads on your own site and get paid for clicks






42. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






43. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






44. Transactions that take place on the server.






45. The failed delivery of email communication due to an undeviating reason like a non-existent address.






46. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






47. # of files a site served (or loaded)






48. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






49. The Affiliate or Publisher markets the products of the Merchant.






50. This is what makes your offering different to your competitors'.