Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






2. Unpaid traffic that Google etc send - based on your quality content






3. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






4. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






5. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






6. Links from external sites to our sites - if they like your stuff they will link to you






7. Tailoring content for many individuals.






8. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






9. How Adsense and its type of ads work - advertiser pays for every click






10. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






11. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






12. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






13. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






14. A metric that indicates whether a website is achieving its goals.






15. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






16. The list of links often found running down one side of a blog






17. Type of internet marketing methods that is either illegal or frowned upon by search engines






18. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






19. A rough value Google assigns to a page






20. The actual text of a link (the highlighted text you can click to go to the linked page)






21. Converts a domain name into an IP address.






22. The number of times a keyword or key phrase appears on a website.






23. # of times a whole page is served (or loaded)






24. The number of individuals who forwarded a specific email on.






25. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






26. When businesses sell products/services to other businesses and not to consumers.






27. Links from one page on our site to another






28. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






29. A search engine's set of rules for ranking web pages.






30. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






31. A click on a link that leads to another website.






32. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






33. Targeted advertising based on content of the web page - e.g. Adsense






34. A version of HTML for mobile devices and other limited hardware.






35. All the content that can be seen on a screen without scrolling down.






36. Marketing through social platforms like Facebook or Twitter etc.






37. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






38. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






39. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






40. Transactions that take place before information is sent to the server.






41. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






42. The percent of emails determined as opened out of the total number of emails sent.






43. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






44. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






45. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






46. The many many long tail words we might want to rank for (e.g. bhojpuri books)






47. Unrequested window that opens on top of the currently viewed window.






48. The failed delivery of email communication due to an undeviating reason like a non-existent address.






49. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






50. The listings on a SERP that are paid for.