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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
Flash
Internet Portal (IP) address
Dynamic keyword insertion
page
2. The percent of emails determined as opened out of the total number of emails sent.
Unique selling point (USP)
Common Page Elements
Open rate
Online Reputation Management (ORM)
3. When businesses sell products/services to other businesses and not to consumers.
Business to Business (B2B)
Domain name
URL rewriting
Keyword rankings
4. A protocol for sending messages from one server to another.
time on site
Canonical
Keyword frequency
Simple Mail Transfer Protocol (SMTP)
5. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
monetization
Customer Relationship Management (CRM)
Revenue share
Sender alias
6. Newspapers - magazines - television and publishing houses are the realm of traditional media.
crawler/spider/robot/bot
Traditional media
link building
Benefit
7. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Conversion
link farm
permalink
Internet Protocol (IP) Address
8. # of times a whole page is served (or loaded)
page views
Cost per Lead (CPL)
Hard bounce
Business to Consumers (B2C)
9. A character used to define a group of users to a website.
Feature
CPM (Cost per thousand impressions)
Persona
Opt-out
10. How a web user moves through a website - and the elements that assist the user.
Navigation
Dynamic keyword insertion
Tracking
link farm
11. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Opt-out
Tactic
Alt text
nofollow
12. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Alt text
Dynamic keyword insertion
Referrer
permalink
13. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Revenue share
Paid search results
adwords
Robot.txt
14. Unrequested window that opens on top of the currently viewed window.
Popup
Heading tags
Google AdWords
Opt-out
15. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Tracking
Internet Protocol (IP) Address
Information architecture
hits
16. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Feature
Viral video
Google AdWords
adsense
17. Google's system where you can put Google ads on your own site and get paid for clicks
Business to Business (B2B)
CPM (Cost per thousand impressions)
adsense
affiliate
18. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
click through rate
inbound links / back links
Unique selling point (USP)
SEO (Search Engine Optimization)
19. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Conversion
Action
adsense
reciprocal linking
20. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Soft bounce
Alt text
blog roll
remnant ad
21. Another name for headline - a great headline is the first thing that attracts users
title
adsense
SEM/PPC (Search Engine Marketing / Pay per click)
Meta tags
22. Converts a domain name into an IP address.
Conversion
Online Reputation Management (ORM)
Meta data
Domain Name System(DNS)
23. A prominent aspect of a product which is beneficial to users.
canonical version
CPM (Cost per thousand impressions)
Accessibility
Feature
24. Words or phrases that describe content and used when searching for something using a search engine.
Organic search results
Internet Portal (IP) address
keywords
long tail key words / search words
25. An email database a company generates itself without purchasing or renting names.
House list
page
monetization
Compact HyperText Markup Language (CHTML)
26. Used on Twitter to help others follow certain conversations. Users tag their comments.
news sharing
hashtag
Google AdWords
conversion rate
27. The name that is chosen to appear in the sender or from field of an email.
Alt tag
title
Banner
Sender alias
28. The listings on a SERP that are paid for.
House list
Nofollow link
Paid search results
Organic search results
29. A software tool that collects data on website users based on metrics to measure its performance.
Referrer
Web analytics
bounce rate
Viral video
30. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Hyperlink
Business to Consumers (B2C)
conversion rate
Traditional media
31. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Meta tags
WebPR
Usability
Click-to-call
32. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Internet Portal (IP) address
Customer Relationship Management (CRM)
website
Traffic
33. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Conversion
pinnacle key words / search words
Tracking
redirects
34. The Affiliate or Publisher markets the products of the Merchant.
Affiliate or Publisher
3G
Customer Relationship Management (CRM)
Mass customisation
35. The many many long tail words we might want to rank for (e.g. bhojpuri books)
long tail key words / search words
URL rewriting
Breadcrumbs
Opt-in
36. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Dynamic parameter
Session
Internet Service Provider (ISP)
long tail key words / search words
37. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
landing page
Dynamic parameter
website
HTML5
38. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Cost per Lead (CPL)
Usability
Meta data
Organic search results
39. Transactions that take place on the server.
adsense
link building
Server-side
Active verb
40. Last page visited
unique domains
Keyword rankings
Canonical
exit page
41. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Active verb
pinnacle key words / search words
viral
Mass customisation
42. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Unique selling point (USP)
Hard bounce
Popup
redirects
43. The activity of getting inbound links to your site - creating good content and making online friends is a start
Above the fold
link building
Home page
exit page
44. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
news sharing
Brief
Double opt-in
link bait
45. A piece of code that tracks a user's interaction and movement through a website.
Referrer
Keyword rankings
Tracking code
permalink
46. Transactions that take place before information is sent to the server.
SEO (Search Engine Optimization)
Client-side
twitterati
link bait
47. This is what makes your offering different to your competitors'.
reciprocal linking
black hat
Unique selling point (USP)
Clickthrough
48. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Opt-out
canonical version
twitterati
Keyword phrase
49. Build one if you want total control over its content and all activity
bounce rate
website
title
Viral video
50. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
App
crawler/spider/robot/bot
CPC (Cost per click)
Tracking