Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How many different people visit a page/site






2. Another name for headline - a great headline is the first thing that attracts users






3. The visitors that visit a website.






4. Build one if you want total control over its content and all activity






5. The paid search results on a SERP.






6. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






7. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






8. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






9. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






10. The failed delivery of email communication due to an undeviating reason like a non-existent address.






11. How Adsense and its type of ads work - advertiser pays for every click






12. The listings on a SERP that are paid for.






13. Newspapers - magazines - television and publishing houses are the realm of traditional media.






14. An approach to web design that aims for lightweight code and standards compliant websites.






15. A specific action or method that contributes to achieving a goal.






16. Used to describe the relative position of a web page in the SERPs.






17. This is what makes your offering different to your competitors'.






18. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






19. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






20. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






21. The Affiliate or Publisher markets the products of the Merchant.






22. A metric that indicates whether a website is achieving its goals.






23. To give permission for emails to be sent to you.






24. The elements of a URL that are dynamically generated.






25. Unrequested window that opens on top of the currently viewed window.






26. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






27. The degree to which a website is available to users with physical challenges or technical limitations.






28. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






29. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






30. All the content that can be seen on a screen without scrolling down.






31. A software tool that collects data on website users based on metrics to measure its performance.






32. Buying traffic - Big sites with deep pockets dominate






33. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






34. How a web user moves through a website - and the elements that assist the user.






35. The code that is used to write most websites






36. The visible - clickable text in a link.






37. An online advertisement in the form of a graphic image that appears on a web page.






38. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






39. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






40. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






41. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






42. The definitive version. In SEO - it refers to a definitive URL.






43. When businesses sell products/services to other businesses and not to consumers.






44. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






45. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






46. Last page visited






47. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






48. Transactions that take place before information is sent to the server.






49. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






50. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.







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Can you answer 50 questions in 15 minutes?


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