Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How a web user moves through a website - and the elements that assist the user.






2. The number of times a keyword or key phrase appears on a website.






3. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






4. Google's system where you can put Google ads on your own site and get paid for clicks






5. Tailoring content for many individuals.






6. The code that is used to write most websites






7. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






8. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






9. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






10. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






11. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






12. A function which allows the mobile user to click on a link to make a telephone call.






13. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






14. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






15. Items which appear on every page of a website.






16. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






17. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






18. The visitors that visit a website.






19. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






20. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






21. A metric that indicates whether a website is achieving its goals.






22. Used on Twitter to help others follow certain conversations. Users tag their comments.






23. A protocol for sending messages from one server to another.






24. The Affiliate or Publisher markets the products of the Merchant.






25. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






26. The page a link links to






27. Targeted advertising based on content of the web page - e.g. Adsense






28. Links from external sites to our sites - if they like your stuff they will link to you






29. Marketing through social platforms like Facebook or Twitter etc.






30. The listings on a SERP that are paid for.






31. The name that is chosen to appear in the sender or from field of an email.






32. The many many long tail words we might want to rank for (e.g. bhojpuri books)






33. An online advertisement in the form of a graphic image that appears on a web page.






34. Success rate of your Ad; how many people "buy" or completed the transaction






35. # of times a whole page is served (or loaded)






36. Links from one page on our site to another






37. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






38. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






39. A search engine's set of rules for ranking web pages.






40. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






41. A rough value Google assigns to a page






42. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






43. The layout and structure of a website - which should be according to information hierarchy and categories.






44. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






45. To give permission for emails to be sent to you.






46. A piece of code that tracks a user's interaction and movement through a website.






47. When businesses sell products/services to other businesses and not to consumers.






48. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






49. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






50. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.