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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Links from one page on our site to another
Sponsored links
internal links
Traditional media
Keyword phrase
2. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
conversion rate
website
link farm
Traffic
3. An online advertisement in the form of a graphic image that appears on a web page.
Conversion
Opt-out
Banner
contextual advertising
4. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Keyword rankings
WebPR
twitterati
pinnacle key words / search words
5. Type of internet marketing methods that is either illegal or frowned upon by search engines
Open rate
Information architecture
black hat
Organic search results
6. The listings on a SERP that are paid for.
Paid search results
Meta tags
Alt tag
Google AdWords
7. The actual text of a link (the highlighted text you can click to go to the linked page)
anchor text
Above the fold
conversion rate
SMM (Social Media Marketing)
8. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Opt-out
Web analytics
Brief
Hard bounce
9. A character used to define a group of users to a website.
Popup
Persona
keywords
Online Reputation Management (ORM)
10. A protocol for sending messages from one server to another.
Simple Mail Transfer Protocol (SMTP)
Backlink
Popup
3G
11. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
page views
link equity / link juice
Simple Mail Transfer Protocol (SMTP)
affiliate
12. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
news sharing
Referrer
Cost per Lead (CPL)
Feature
13. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Sponsored links
Animated GIF
organic / natural traffic
Online Reputation Management (ORM)
14. # of times a whole page is served (or loaded)
Keyword frequency
Cookie
Navigation
page views
15. An approach to web design that aims for lightweight code and standards compliant websites.
monetization
list
Cascading Style Sheets (CSS)
Action
16. Commission structure where the affiliate earns a percentage of a sale.
anchor text
Canonical
pinnacle key words / search words
Revenue share
17. The visible - clickable text in a link.
unique visitors
Benefit
URL rewriting
Anchor text
18. The activity of getting inbound links to your site - creating good content and making online friends is a start
link building
Internet Protocol (IP) Address
Cost per Lead (CPL)
Flash
19. The layout and structure of a website - which should be according to information hierarchy and categories.
Anchor text
adwords
Click-to-call
Information architecture
20. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Unique forwarders
link bait
organic / natural traffic
pinnacle key words / search words
21. When businesses sell products/services to other businesses and not to consumers.
Tracking
Conversion
Animated GIF
Business to Business (B2B)
22. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Opt-in
title
time on site
Breadcrumbs
23. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
Above the fold
Client-side
crawler/spider/robot/bot
Click-to-call
24. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Organic search results
Canonical
Tracking
contextual advertising
25. A click on a link that leads to another website.
landing page
Advert
Clickthrough
Tactic
26. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Session
Information architecture
Web analytics
Flash
27. The definitive version. In SEO - it refers to a definitive URL.
Database
Canonical
click through rate
Animated GIF
28. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Business to Business (B2B)
Nofollow link
page views
Opt-out
29. Words or phrases that describe content and used when searching for something using a search engine.
keywords
page
crawler/spider/robot/bot
Active verb
30. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Google AdWords
redirects
SEM/PPC (Search Engine Marketing / Pay per click)
contextual advertising
31. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
monetization
White list
HTML5
bounce rate
32. # of files a site served (or loaded)
Unique forwarders
Anchor text
Conversion
hits
33. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
HTML5
Alt tag
Viral video
Clickthrough
34. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Backlink
Home page
adwords
Sender alias
35. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Hard bounce
Alt text
Keyword phrase
Internet Portal (IP) address
36. The visitors that visit a website.
CPM (Cost per thousand impressions)
Traffic
Client-side
House list
37. A rough value Google assigns to a page
Dynamic parameter
page rank
Server-side
crawler/spider/robot/bot
38. All the content that can be seen on a screen without scrolling down.
Above the fold
page views
Animated GIF
House list
39. An email database a company generates itself without purchasing or renting names.
House list
HyperText Markup Language (HTML)
monetization
organic / natural traffic
40. The list of links often found running down one side of a blog
Google AdWords
nofollow
House list
blog roll
41. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
reciprocal linking
Google AdWords
Dynamic parameter
3G
42. A search engine's set of rules for ranking web pages.
Algorithm
Breadcrumbs
Tactic
Ranking
43. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Hyperlink
permalink
URL rewriting
Session
44. How Adsense and its type of ads work - advertiser pays for every click
Tracking
Paid search results
redirects
CPC (Cost per click)
45. Used to describe the relative position of a web page in the SERPs.
Server-side
Anchor text
Ranking
Benefit
46. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
website
list
Google AdWords
Soft bounce
47. The Affiliate or Publisher markets the products of the Merchant.
Tracking
Affiliate or Publisher
HTML5
hits
48. This is what makes your offering different to your competitors'.
anchor text
Unique selling point (USP)
Database
Navigation
49. Items which appear on every page of a website.
Common Page Elements
Meta tags
Referrer
Google AdWords
50. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
nofollow
unique domains
Cookie
anchor text