Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tailoring content for many individuals.






2. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






3. A function which allows the mobile user to click on a link to make a telephone call.






4. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






5. An online advertisement in the form of a graphic image that appears on a web page.






6. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






7. Google's system where you can put Google ads on your own site and get paid for clicks






8. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






9. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






10. A piece of code that tracks a user's interaction and movement through a website.






11. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






12. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






13. Used on Twitter to help others follow certain conversations. Users tag their comments.






14. Converts a domain name into an IP address.






15. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






16. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






17. A protocol for sending messages from one server to another.






18. To give permission for emails to be sent to you.






19. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






20. Leftover Ad space that hasn't been sold






21. The number of times a keyword or key phrase appears on a website.






22. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






23. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






24. The degree to which a website is available to users with physical challenges or technical limitations.






25. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






26. Items which appear on every page of a website.






27. To get free search traffic - think: why will they link to you?






28. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






29. The name that is chosen to appear in the sender or from field of an email.






30. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






31. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






32. Marketing through social platforms like Facebook or Twitter etc.






33. The activity of getting inbound links to your site - creating good content and making online friends is a start






34. How many different people visit a page/site






35. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






36. A character used to define a group of users to a website.






37. Build one if you want total control over its content and all activity






38. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






39. The elements of a URL that are dynamically generated.






40. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






41. Type of internet marketing methods that is either illegal or frowned upon by search engines






42. The many many long tail words we might want to rank for (e.g. bhojpuri books)






43. A version of HTML for mobile devices and other limited hardware.






44. Used to describe the relative position of a web page in the SERPs.






45. The code that is used to write most websites






46. A click on a link that leads to another website.






47. The definitive version. In SEO - it refers to a definitive URL.






48. # of times a whole page is served (or loaded)






49. Content websites that serve PPC adverts from the same provider - such as AdWords.






50. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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