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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
Strategy
Call to action (CTA)
HTML5
Cookie
2. An online advertisement in the form of a graphic image that appears on a web page.
Advert
Cost per Lead (CPL)
Banner
Accessibility
3. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
Advert
bounce rate
Hyperlink
black hat
4. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
CPM (Cost per thousand impressions)
Keyword rankings
Commission
Cost per Lead (CPL)
5. A version of HTML for mobile devices and other limited hardware.
crawler/spider/robot/bot
Online Reputation Management (ORM)
Compact HyperText Markup Language (CHTML)
Alt text
6. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Canonical
keywords
Universal Resource Locator (URL)
link equity / link juice
7. A function which allows the mobile user to click on a link to make a telephone call.
Alt text
White list
Click-to-call
Tracking
8. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Tracking
crawler/spider/robot/bot
Advert
Backlink
9. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Hyperlink
App
hits
bounce rate
10. Links from external sites to our sites - if they like your stuff they will link to you
Persona
Business to Business (B2B)
inbound links / back links
Server-side
11. Another name for headline - a great headline is the first thing that attracts users
Robot.txt
title
Traffic
Meta tags
12. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
adsense
Heading tags
SEO (Search Engine Optimization)
twitterati
13. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Unique selling point (USP)
HTML5
Viral video
Unique forwarders
14. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Double opt-in
news sharing
Active verb
Advert
15. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Dynamic keyword insertion
inbound links / back links
Heading tags
Mass customisation
16. A protocol for sending messages from one server to another.
Traditional media
SEM/PPC (Search Engine Marketing / Pay per click)
link equity / link juice
Simple Mail Transfer Protocol (SMTP)
17. The Affiliate or Publisher markets the products of the Merchant.
page views
Animated GIF
Affiliate or Publisher
Universal Resource Locator (URL)
18. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Double opt-in
Traffic
CPM (Cost per thousand impressions)
Spider
19. The number of times a keyword or key phrase appears on a website.
Brief
Keyword frequency
list
Compact HyperText Markup Language (CHTML)
20. Unpaid traffic that Google etc send - based on your quality content
Flash
organic / natural traffic
black hat
Benefit
21. An approach to web design that aims for lightweight code and standards compliant websites.
Cascading Style Sheets (CSS)
Tracking
viral
Click-to-call
22. Unrequested window that opens on top of the currently viewed window.
Opt-out
Keyword rankings
Traffic
Popup
23. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Home page
viral
Unique selling point (USP)
Opt-in
24. Words or phrases that describe content and used when searching for something using a search engine.
Referrer
Canonical
keywords
Opt-out
25. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Navigation
Strategy
Unique forwarders
3G
26. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Banner
White list
link equity / link juice
Domain name
27. Used to describe the relative position of a web page in the SERPs.
URL rewriting
link farm
Ranking
SEO (Search Engine Optimization)
28. How a web user moves through a website - and the elements that assist the user.
Navigation
House list
Online Reputation Management (ORM)
WebPR
29. Success rate of your Ad; how many people "buy" or completed the transaction
Opt-in
Session
Cookie
conversion rate
30. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
link farm
Nofollow link
page
Session
31. The visible - clickable text in a link.
organic / natural traffic
Traditional media
Anchor text
SMM (Social Media Marketing)
32. When businesses sell products/services to consumers.
Opt-in
Business to Consumers (B2C)
Accessibility
Mass customisation
33. A metric that indicates whether a website is achieving its goals.
Benefit
Key performance indicator (KPI)
Dynamic parameter
Opt-in
34. Used on Twitter to help others follow certain conversations. Users tag their comments.
blog roll
hashtag
Online Reputation Management (ORM)
keywords
35. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
canonical version
Common Page Elements
Advert
Alt text
36. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Flash
Navigation
Opt-out
redirects
37. The many many long tail words we might want to rank for (e.g. bhojpuri books)
Banner
long tail key words / search words
Navigation
link farm
38. A character used to define a group of users to a website.
remnant ad
Keyword frequency
White list
Persona
39. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
Tracking code
Universal Resource Locator (URL)
Database
twitterati
40. The elements of a URL that are dynamically generated.
Dynamic parameter
Benefit
SEO (Search Engine Optimization)
Domain name
41. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
list
Home page
blog roll
Keyword frequency
42. The list of links often found running down one side of a blog
organic / natural traffic
blog roll
Click-to-call
Business to Business (B2B)
43. Marketing through social platforms like Facebook or Twitter etc.
Internet Service Provider (ISP)
internal links
inbound links / back links
SMM (Social Media Marketing)
44. The IP address is an exclusive number - which is used to represent every single computer in a network.
Internet Protocol (IP) Address
Search engine results page (SERP)
inbound links / back links
unique domains
45. A rough value Google assigns to a page
page rank
Universal Resource Locator (URL)
House list
Search engine results page (SERP)
46. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
pinnacle key words / search words
Web analytics
Opt-in
Organic search results
47. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Meta tags
link farm
CPM (Cost per thousand impressions)
Universal Resource Locator (URL)
48. A document giving essential information concerning the problem that needs solving.
Brief
Compact HyperText Markup Language (CHTML)
long tail key words / search words
page
49. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Google AdWords
Strategy
Database
monetization
50. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
adsense
Organic search results
Viral video
CPM (Cost per thousand impressions)