Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






2. # of files a site served (or loaded)






3. Buying traffic - Big sites with deep pockets dominate






4. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






5. The many many long tail words we might want to rank for (e.g. bhojpuri books)






6. A search engine's set of rules for ranking web pages.






7. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






8. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






9. This is what makes your offering different to your competitors'.






10. A version of HTML for mobile devices and other limited hardware.






11. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






12. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






13. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






14. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






15. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






16. How a web user moves through a website - and the elements that assist the user.






17. Transactions that take place on the server.






18. A web address which is unique to every page on the Internet.






19. Commission structure where the affiliate earns a percentage of a sale.






20. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






21. Content websites that serve PPC adverts from the same provider - such as AdWords.






22. How most sites price ads






23. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






24. Tailoring content for many individuals.






25. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






26. The elements of a URL that are dynamically generated.






27. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






28. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






29. When businesses sell products/services to consumers.






30. The percent of emails determined as opened out of the total number of emails sent.






31. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






32. The visitors that visit a website.






33. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






34. Links from one page on our site to another






35. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






36. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






37. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






38. When businesses sell products/services to other businesses and not to consumers.






39. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






40. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






41. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






42. Leftover Ad space that hasn't been sold






43. The degree to which a website is available to users with physical challenges or technical limitations.






44. Another name for headline - a great headline is the first thing that attracts users






45. Last page visited






46. # of times a whole page is served (or loaded)






47. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






48. A software tool that collects data on website users based on metrics to measure its performance.






49. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






50. Type of internet marketing methods that is either illegal or frowned upon by search engines