Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A search engine's set of rules for ranking web pages.






2. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






3. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






4. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






5. Leftover Ad space that hasn't been sold






6. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






7. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






8. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






9. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






10. Used to describe the relative position of a web page in the SERPs.






11. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






12. The degree to which a website is available to users with physical challenges or technical limitations.






13. Items which appear on every page of a website.






14. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






15. The failed delivery of email communication due to an undeviating reason like a non-existent address.






16. More than one keyword can be referred to as a keyword phrase.






17. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






18. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






19. A click on a link that leads to another website.






20. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






21. Transactions that take place before information is sent to the server.






22. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






23. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






24. The positive outcome for a user that a feature provides.






25. The layout and structure of a website - which should be according to information hierarchy and categories.






26. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






27. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






28. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






29. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






30. The number of times a keyword or key phrase appears on a website.






31. All the content that can be seen on a screen without scrolling down.






32. How Adsense and its type of ads work - advertiser pays for every click






33. A function which allows the mobile user to click on a link to make a telephone call.






34. How most sites price ads






35. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






36. # of times a whole page is served (or loaded)






37. When businesses sell products/services to consumers.






38. A visitor completing a target action.






39. The elements of a URL that are dynamically generated.






40. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






41. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






42. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






43. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






44. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






45. To give permission for emails to be sent to you.






46. A document giving essential information concerning the problem that needs solving.






47. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






48. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






49. Buying traffic - Big sites with deep pockets dominate






50. A metric that indicates whether a website is achieving its goals.