Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. # of times a whole page is served (or loaded)






2. The definitive version. In SEO - it refers to a definitive URL.






3. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






4. Transactions that take place on the server.






5. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






6. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






7. A web address which is unique to every page on the Internet.






8. A document giving essential information concerning the problem that needs solving.






9. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






10. Transactions that take place before information is sent to the server.






11. Another name for headline - a great headline is the first thing that attracts users






12. How most sites price ads






13. The elements of a URL that are dynamically generated.






14. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






15. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






16. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






17. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






18. The listings on a SERP that are paid for.






19. A click on a link that leads to another website.






20. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






21. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






22. A specific action or method that contributes to achieving a goal.






23. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






24. The activity of getting inbound links to your site - creating good content and making online friends is a start






25. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






26. A function which allows the mobile user to click on a link to make a telephone call.






27. The IP address is an exclusive number - which is used to represent every single computer in a network.






28. To give permission for emails to be sent to you.






29. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






30. The visitors that visit a website.






31. An online advertisement in the form of a graphic image that appears on a web page.






32. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






33. A version of HTML for mobile devices and other limited hardware.






34. A piece of code that tracks a user's interaction and movement through a website.






35. The paid search results on a SERP.






36. How a web user moves through a website - and the elements that assist the user.






37. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






38. Words or phrases that describe content and used when searching for something using a search engine.






39. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






40. Targeted advertising based on content of the web page - e.g. Adsense






41. A rough value Google assigns to a page






42. The Affiliate or Publisher markets the products of the Merchant.






43. How many different people visit a page/site






44. A character used to define a group of users to a website.






45. # of files a site served (or loaded)






46. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






47. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






48. Google's system where you can put Google ads on your own site and get paid for clicks






49. An approach to web design that aims for lightweight code and standards compliant websites.






50. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.