Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






2. A software tool that collects data on website users based on metrics to measure its performance.






3. The number of individuals who forwarded a specific email on.






4. Content websites that serve PPC adverts from the same provider - such as AdWords.






5. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






6. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






7. Links from external sites to our sites - if they like your stuff they will link to you






8. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






9. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






10. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






11. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






12. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






13. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






14. Google's system where you can put Google ads on your own site and get paid for clicks






15. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






16. Type of internet marketing methods that is either illegal or frowned upon by search engines






17. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






18. The actual text of a link (the highlighted text you can click to go to the linked page)






19. The activity of getting inbound links to your site - creating good content and making online friends is a start






20. The page a link links to






21. Leftover Ad space that hasn't been sold






22. The visible - clickable text in a link.






23. Last page visited






24. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






25. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






26. The Affiliate or Publisher markets the products of the Merchant.






27. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






28. Newspapers - magazines - television and publishing houses are the realm of traditional media.






29. The listings on a SERP that are paid for.






30. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






31. Success rate of your Ad; how many people "buy" or completed the transaction






32. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






33. A visitor completing a target action.






34. The percent of emails determined as opened out of the total number of emails sent.






35. Unpaid traffic that Google etc send - based on your quality content






36. The visitors that visit a website.






37. The elements of a URL that are dynamically generated.






38. The definitive version. In SEO - it refers to a definitive URL.






39. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






40. A function which allows the mobile user to click on a link to make a telephone call.






41. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






42. A metric that indicates whether a website is achieving its goals.






43. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






44. Words or phrases that describe content and used when searching for something using a search engine.






45. Another name for headline - a great headline is the first thing that attracts users






46. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






47. # of times a whole page is served (or loaded)






48. A click on a link that leads to another website.






49. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






50. How a web user moves through a website - and the elements that assist the user.