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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How most sites price ads
Business to Consumers (B2C)
Feature
long tail key words / search words
CPM (Cost per thousand impressions)
2. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Internet Portal (IP) address
Affiliate or Publisher
Cascading Style Sheets (CSS)
permalink
3. # of files a site served (or loaded)
Revenue share
pinnacle key words / search words
Hard bounce
hits
4. Unrequested window that opens on top of the currently viewed window.
Popup
Internet Service Provider (ISP)
Double opt-in
Keyword rankings
5. The actual text of a link (the highlighted text you can click to go to the linked page)
anchor text
Simple Mail Transfer Protocol (SMTP)
twitterati
Web analytics
6. The elements of a URL that are dynamically generated.
Cascading Style Sheets (CSS)
Dynamic parameter
Heading tags
Unique selling point (USP)
7. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Double opt-in
click through rate
Dynamic parameter
Strategy
8. The paid search results on a SERP.
Hard bounce
Common Page Elements
news sharing
Sponsored links
9. How Adsense and its type of ads work - advertiser pays for every click
3G
Dynamic keyword insertion
Nofollow link
CPC (Cost per click)
10. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
SEO (Search Engine Optimization)
Robot.txt
crawler/spider/robot/bot
Nofollow link
11. A specific action or method that contributes to achieving a goal.
adsense
Tactic
Hard bounce
link farm
12. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
link equity / link juice
adwords
page rank
canonical version
13. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Meta data
Hard bounce
link building
Backlink
14. Items which appear on every page of a website.
Usability
Common Page Elements
Open rate
exit page
15. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Google AdWords
affiliate
Clickthrough
page rank
16. The number of times a keyword or key phrase appears on a website.
Opt-in
bounce rate
Keyword frequency
Cost per Lead (CPL)
17. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
Alt text
co-op ad
Viral video
bounce rate
18. To give permission for emails to be sent to you.
remnant ad
Opt-in
Customer Relationship Management (CRM)
Heading tags
19. The definitive version. In SEO - it refers to a definitive URL.
unique visitors
Canonical
Internet Portal (IP) address
Conversion
20. The many many long tail words we might want to rank for (e.g. bhojpuri books)
anchor text
Keyword frequency
long tail key words / search words
Internet Protocol (IP) Address
21. The listings on a SERP that are paid for.
news sharing
Paid search results
redirects
Robot.txt
22. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Tracking
Banner
adwords
Referrer
23. The number of individuals who forwarded a specific email on.
Spider
Online Reputation Management (ORM)
Unique forwarders
landing page
24. Used to describe the relative position of a web page in the SERPs.
Ranking
Online Reputation Management (ORM)
Heading tags
Flash
25. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Traditional media
Mass customisation
Organic search results
Unique forwarders
26. A software tool that collects data on website users based on metrics to measure its performance.
Open rate
Tracking
Google AdWords
Web analytics
27. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
twitterati
inbound links / back links
Universal Resource Locator (URL)
Flash
28. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Call to action (CTA)
link farm
Online Reputation Management (ORM)
Keyword frequency
29. To get free search traffic - think: why will they link to you?
remnant ad
Organic search results
SEO (Search Engine Optimization)
Domain Name System(DNS)
30. A document giving essential information concerning the problem that needs solving.
pinnacle key words / search words
Paid search results
Brief
remnant ad
31. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
link bait
Cascading Style Sheets (CSS)
twitterati
Conversion
32. How a web user moves through a website - and the elements that assist the user.
Dynamic keyword insertion
reciprocal linking
Navigation
Spider
33. A protocol for sending messages from one server to another.
Viral video
Keyword phrase
Simple Mail Transfer Protocol (SMTP)
Internet Protocol (IP) Address
34. A search engine's set of rules for ranking web pages.
landing page
Simple Mail Transfer Protocol (SMTP)
Google AdWords
Algorithm
35. A visitor completing a target action.
URL rewriting
Paid search results
Conversion
title
36. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
Feature
HyperText Markup Language (HTML)
unique domains
HTML5
37. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Home page
Heading tags
URL rewriting
Hyperlink
38. Content websites that serve PPC adverts from the same provider - such as AdWords.
HyperText Markup Language (HTML)
Alt tag
Content network
Robot.txt
39. Build one if you want total control over its content and all activity
time on site
website
link equity / link juice
reciprocal linking
40. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
3G
unique visitors
Business to Business (B2B)
Viral video
41. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
redirects
Active verb
Internet Service Provider (ISP)
click through rate
42. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Customer Relationship Management (CRM)
Call to action (CTA)
Traffic
page rank
43. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
crawler/spider/robot/bot
House list
pinnacle key words / search words
SMM (Social Media Marketing)
44. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Internet Portal (IP) address
Call to action (CTA)
Internet Service Provider (ISP)
contextual advertising
45. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
anchor text
Affiliate or Publisher
Opt-out
App
46. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
news sharing
Tracking code
WebPR
Animated GIF
47. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
click through rate
adwords
canonical version
Home page
48. This is what makes your offering different to your competitors'.
HyperText Markup Language (HTML)
Unique selling point (USP)
Simple Mail Transfer Protocol (SMTP)
blog roll
49. Another name for headline - a great headline is the first thing that attracts users
title
page rank
3G
Open rate
50. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Common Page Elements
black hat
viral
organic / natural traffic