Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How a web user moves through a website - and the elements that assist the user.






2. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






3. The page a link links to






4. A protocol for sending messages from one server to another.






5. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






6. The activity of getting inbound links to your site - creating good content and making online friends is a start






7. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






8. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






9. The failed delivery of email communication due to an undeviating reason like a non-existent address.






10. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






11. The elements of a URL that are dynamically generated.






12. The layout and structure of a website - which should be according to information hierarchy and categories.






13. A document giving essential information concerning the problem that needs solving.






14. The name that is chosen to appear in the sender or from field of an email.






15. A metric that indicates whether a website is achieving its goals.






16. # of times a whole page is served (or loaded)






17. Unpaid traffic that Google etc send - based on your quality content






18. Used on Twitter to help others follow certain conversations. Users tag their comments.






19. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






20. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






21. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






22. To get free search traffic - think: why will they link to you?






23. A prominent aspect of a product which is beneficial to users.






24. Content websites that serve PPC adverts from the same provider - such as AdWords.






25. An online advertisement in the form of a graphic image that appears on a web page.






26. This is what makes your offering different to your competitors'.






27. More than one keyword can be referred to as a keyword phrase.






28. The degree to which a website is available to users with physical challenges or technical limitations.






29. Build one if you want total control over its content and all activity






30. The IP address is an exclusive number - which is used to represent every single computer in a network.






31. When businesses sell products/services to other businesses and not to consumers.






32. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






33. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






34. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






35. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






36. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






37. A visitor completing a target action.






38. A specific action or method that contributes to achieving a goal.






39. The definitive version. In SEO - it refers to a definitive URL.






40. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






41. A piece of code that tracks a user's interaction and movement through a website.






42. A character used to define a group of users to a website.






43. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






44. Tailoring content for many individuals.






45. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






46. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






47. Words or phrases that describe content and used when searching for something using a search engine.






48. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






49. The list of links often found running down one side of a blog






50. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.