Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






2. This is what makes your offering different to your competitors'.






3. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






4. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






5. Buying traffic - Big sites with deep pockets dominate






6. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






7. The page a link links to






8. A rough value Google assigns to a page






9. A character used to define a group of users to a website.






10. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






11. A metric that indicates whether a website is achieving its goals.






12. Commission structure where the affiliate earns a percentage of a sale.






13. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






14. How Adsense and its type of ads work - advertiser pays for every click






15. Newspapers - magazines - television and publishing houses are the realm of traditional media.






16. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






17. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






18. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






19. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






20. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






21. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






22. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






23. Words or phrases that describe content and used when searching for something using a search engine.






24. The definitive version. In SEO - it refers to a definitive URL.






25. Last page visited






26. How most sites price ads






27. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






28. A piece of code that tracks a user's interaction and movement through a website.






29. The degree to which a website is available to users with physical challenges or technical limitations.






30. Transactions that take place on the server.






31. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






32. All the content that can be seen on a screen without scrolling down.






33. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






34. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






35. Tailoring content for many individuals.






36. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






37. An online advertisement in the form of a graphic image that appears on a web page.






38. # of files a site served (or loaded)






39. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






40. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






41. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






42. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






43. Unpaid traffic that Google etc send - based on your quality content






44. An email database a company generates itself without purchasing or renting names.






45. A visitor completing a target action.






46. Targeted advertising based on content of the web page - e.g. Adsense






47. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






48. Converts a domain name into an IP address.






49. The visible - clickable text in a link.






50. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.







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