Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






2. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






3. Unrequested window that opens on top of the currently viewed window.






4. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






5. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






6. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






7. Items which appear on every page of a website.






8. The degree to which a website is available to users with physical challenges or technical limitations.






9. An email database a company generates itself without purchasing or renting names.






10. How most sites price ads






11. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






12. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






13. Type of internet marketing methods that is either illegal or frowned upon by search engines






14. Build one if you want total control over its content and all activity






15. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






16. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






17. The failed delivery of email communication due to an undeviating reason like a non-existent address.






18. The Affiliate or Publisher markets the products of the Merchant.






19. A piece of code that tracks a user's interaction and movement through a website.






20. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






21. Used on Twitter to help others follow certain conversations. Users tag their comments.






22. More than one keyword can be referred to as a keyword phrase.






23. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






24. A version of HTML for mobile devices and other limited hardware.






25. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






26. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






27. The activity of getting inbound links to your site - creating good content and making online friends is a start






28. A rough value Google assigns to a page






29. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






30. Buying traffic - Big sites with deep pockets dominate






31. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






32. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






33. The positive outcome for a user that a feature provides.






34. A character used to define a group of users to a website.






35. All the content that can be seen on a screen without scrolling down.






36. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






37. A click on a link that leads to another website.






38. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






39. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






40. Transactions that take place on the server.






41. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






42. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






43. The layout and structure of a website - which should be according to information hierarchy and categories.






44. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






45. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






46. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






47. A web address which is unique to every page on the Internet.






48. # of times a whole page is served (or loaded)






49. An online advertisement in the form of a graphic image that appears on a web page.






50. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






Can you answer 50 questions in 15 minutes?



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