Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






2. A click on a link that leads to another website.






3. The listings on a SERP that are paid for.






4. A function which allows the mobile user to click on a link to make a telephone call.






5. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






6. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






7. The many many long tail words we might want to rank for (e.g. bhojpuri books)






8. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






9. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






10. The list of links often found running down one side of a blog






11. The actual text of a link (the highlighted text you can click to go to the linked page)






12. How many different people visit a page/site






13. The percent of emails determined as opened out of the total number of emails sent.






14. The paid search results on a SERP.






15. A specific action or method that contributes to achieving a goal.






16. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






17. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






18. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






19. Newspapers - magazines - television and publishing houses are the realm of traditional media.






20. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






21. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






22. Success rate of your Ad; how many people "buy" or completed the transaction






23. The code that is used to write most websites






24. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






25. Transactions that take place on the server.






26. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






27. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






28. An online advertisement in the form of a graphic image that appears on a web page.






29. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






30. The IP address is an exclusive number - which is used to represent every single computer in a network.






31. How most sites price ads






32. The elements of a URL that are dynamically generated.






33. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






34. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






35. The name that is chosen to appear in the sender or from field of an email.






36. To get free search traffic - think: why will they link to you?






37. How a web user moves through a website - and the elements that assist the user.






38. An email database a company generates itself without purchasing or renting names.






39. Words or phrases that describe content and used when searching for something using a search engine.






40. The page a link links to






41. A character used to define a group of users to a website.






42. The visitors that visit a website.






43. The number of times a keyword or key phrase appears on a website.






44. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






45. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






46. A version of HTML for mobile devices and other limited hardware.






47. Last page visited






48. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






49. When businesses sell products/services to consumers.






50. # of times a whole page is served (or loaded)