Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Transactions that take place on the server.






2. A click on a link that leads to another website.






3. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






4. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






5. The code that is used to write most websites






6. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






7. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






8. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






9. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






10. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






11. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






12. Commission structure where the affiliate earns a percentage of a sale.






13. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






14. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






15. How most sites price ads






16. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






17. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






18. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






19. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






20. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






21. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






22. A piece of code that tracks a user's interaction and movement through a website.






23. The number of individuals who forwarded a specific email on.






24. The percent of emails determined as opened out of the total number of emails sent.






25. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






26. Tailoring content for many individuals.






27. To get free search traffic - think: why will they link to you?






28. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






29. A version of HTML for mobile devices and other limited hardware.






30. The visible - clickable text in a link.






31. Unrequested window that opens on top of the currently viewed window.






32. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






33. How Adsense and its type of ads work - advertiser pays for every click






34. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






35. Items which appear on every page of a website.






36. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






37. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






38. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






39. Newspapers - magazines - television and publishing houses are the realm of traditional media.






40. This is what makes your offering different to your competitors'.






41. More than one keyword can be referred to as a keyword phrase.






42. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






43. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






44. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






45. Marketing through social platforms like Facebook or Twitter etc.






46. Links from one page on our site to another






47. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






48. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






49. Links from external sites to our sites - if they like your stuff they will link to you






50. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.