SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
unique domains
black hat
WebPR
Unique forwarders
2. A software tool that collects data on website users based on metrics to measure its performance.
Web analytics
Unique forwarders
Usability
time on site
3. Transactions that take place before information is sent to the server.
Client-side
viral
Unique forwarders
Traffic
4. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Robot.txt
Soft bounce
Navigation
landing page
5. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Meta data
blog roll
canonical version
news sharing
6. Targeted advertising based on content of the web page - e.g. Adsense
House list
Animated GIF
contextual advertising
Navigation
7. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Robot.txt
Tracking
Compact HyperText Markup Language (CHTML)
Simple Mail Transfer Protocol (SMTP)
8. How many different people visit a page/site
unique visitors
Tracking
anchor text
Brief
9. Tailoring content for many individuals.
monetization
Mass customisation
conversion rate
House list
10. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
reciprocal linking
Accessibility
permalink
crawler/spider/robot/bot
11. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
bounce rate
Universal Resource Locator (URL)
page
SEO (Search Engine Optimization)
12. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Database
Customer Relationship Management (CRM)
Hyperlink
Strategy
13. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
reciprocal linking
Home page
page views
Paid search results
14. A metric that indicates whether a website is achieving its goals.
Key performance indicator (KPI)
Online Reputation Management (ORM)
Simple Mail Transfer Protocol (SMTP)
Robot.txt
15. The layout and structure of a website - which should be according to information hierarchy and categories.
permalink
adsense
Information architecture
Organic search results
16. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Anchor text
Accessibility
adwords
canonical version
17. # of times a whole page is served (or loaded)
pinnacle key words / search words
inbound links / back links
nofollow
page views
18. An approach to web design that aims for lightweight code and standards compliant websites.
adsense
viral
Session
Cascading Style Sheets (CSS)
19. Items which appear on every page of a website.
page rank
Common Page Elements
hits
CPC (Cost per click)
20. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Nofollow link
exit page
SMM (Social Media Marketing)
Keyword rankings
21. A character used to define a group of users to a website.
Content network
page views
Universal Resource Locator (URL)
Persona
22. How Adsense and its type of ads work - advertiser pays for every click
CPC (Cost per click)
Common Page Elements
pinnacle key words / search words
Advert
23. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
twitterati
Mass customisation
Domain name
Tactic
24. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
viral
Keyword phrase
link equity / link juice
Alt text
25. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Internet Protocol (IP) Address
Spider
Nofollow link
HTML5
26. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
CPC (Cost per click)
Meta tags
time on site
link farm
27. # of files a site served (or loaded)
hits
Cost per Lead (CPL)
Opt-out
Ranking
28. The degree to which a website is available to users with physical challenges or technical limitations.
Accessibility
SEM/PPC (Search Engine Marketing / Pay per click)
twitterati
bounce rate
29. Marketing through social platforms like Facebook or Twitter etc.
SMM (Social Media Marketing)
Search engine results page (SERP)
adsense
Usability
30. Unrequested window that opens on top of the currently viewed window.
website
Popup
blog roll
organic / natural traffic
31. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Call to action (CTA)
Database
Algorithm
landing page
32. The list of links often found running down one side of a blog
news sharing
link building
blog roll
link bait
33. How a web user moves through a website - and the elements that assist the user.
HyperText Markup Language (HTML)
Usability
Navigation
canonical version
34. The elements of a URL that are dynamically generated.
Dynamic parameter
Business to Consumers (B2C)
Server-side
Google AdWords
35. The listings on a SERP that are paid for.
Universal Resource Locator (URL)
Paid search results
keywords
Meta tags
36. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
black hat
Brief
Meta tags
Usability
37. Build one if you want total control over its content and all activity
website
Cascading Style Sheets (CSS)
organic / natural traffic
Backlink
38. A specific action or method that contributes to achieving a goal.
Database
Traffic
Home page
Tactic
39. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Internet Service Provider (ISP)
nofollow
viral
Database
40. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Persona
Content network
Active verb
Alt text
41. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
list
Nofollow link
nofollow
Benefit
42. A version of HTML for mobile devices and other limited hardware.
inbound links / back links
Opt-out
Referrer
Compact HyperText Markup Language (CHTML)
43. Links from external sites to our sites - if they like your stuff they will link to you
Universal Resource Locator (URL)
inbound links / back links
Simple Mail Transfer Protocol (SMTP)
list
44. Transactions that take place on the server.
Tactic
link farm
Server-side
redirects
45. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
Persona
Navigation
Nofollow link
nofollow
46. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Revenue share
Online Reputation Management (ORM)
pinnacle key words / search words
Soft bounce
47. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
list
Cookie
canonical version
Google AdWords
48. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
App
Traditional media
Dynamic keyword insertion
Popup
49. An online advertisement in the form of a graphic image that appears on a web page.
Banner
Clickthrough
Breadcrumbs
Conversion
50. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Breadcrumbs
affiliate
time on site
Spider