Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






2. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






3. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






4. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






5. A metric that indicates whether a website is achieving its goals.






6. A document giving essential information concerning the problem that needs solving.






7. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






8. Last page visited






9. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






10. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






11. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






12. # of files a site served (or loaded)






13. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






14. More than one keyword can be referred to as a keyword phrase.






15. The paid search results on a SERP.






16. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






17. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






18. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






19. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






20. # of times a whole page is served (or loaded)






21. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






22. All the content that can be seen on a screen without scrolling down.






23. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






24. To get free search traffic - think: why will they link to you?






25. Links from external sites to our sites - if they like your stuff they will link to you






26. Tailoring content for many individuals.






27. When businesses sell products/services to consumers.






28. How a web user moves through a website - and the elements that assist the user.






29. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






30. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






31. The activity of getting inbound links to your site - creating good content and making online friends is a start






32. A version of HTML for mobile devices and other limited hardware.






33. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






34. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






35. Build one if you want total control over its content and all activity






36. What you see when you perform a search on a search engine.






37. The listings on a SERP that are paid for.






38. Marketing through social platforms like Facebook or Twitter etc.






39. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






40. A prominent aspect of a product which is beneficial to users.






41. Success rate of your Ad; how many people "buy" or completed the transaction






42. Google's system where you can put Google ads on your own site and get paid for clicks






43. How many different people visit a page/site






44. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






45. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






46. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






47. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






48. The visible - clickable text in a link.






49. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






50. Type of internet marketing methods that is either illegal or frowned upon by search engines






Can you answer 50 questions in 15 minutes?



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