Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A function which allows the mobile user to click on a link to make a telephone call.






2. # of files a site served (or loaded)






3. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






4. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






5. # of times a whole page is served (or loaded)






6. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






7. Converts a domain name into an IP address.






8. The percent of emails determined as opened out of the total number of emails sent.






9. The code that is used to write most websites






10. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






11. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






12. How many different people visit a page/site






13. A piece of code that tracks a user's interaction and movement through a website.






14. How Adsense and its type of ads work - advertiser pays for every click






15. The elements of a URL that are dynamically generated.






16. The many many long tail words we might want to rank for (e.g. bhojpuri books)






17. The visible - clickable text in a link.






18. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






19. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






20. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






21. When businesses sell products/services to consumers.






22. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






23. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






24. Build one if you want total control over its content and all activity






25. The paid search results on a SERP.






26. An approach to web design that aims for lightweight code and standards compliant websites.






27. Targeted advertising based on content of the web page - e.g. Adsense






28. Content websites that serve PPC adverts from the same provider - such as AdWords.






29. Last page visited






30. A prominent aspect of a product which is beneficial to users.






31. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






32. Unrequested window that opens on top of the currently viewed window.






33. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






34. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






35. A document giving essential information concerning the problem that needs solving.






36. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






37. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






38. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






39. Links from external sites to our sites - if they like your stuff they will link to you






40. What you see when you perform a search on a search engine.






41. The visitors that visit a website.






42. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






43. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






44. Used on Twitter to help others follow certain conversations. Users tag their comments.






45. When businesses sell products/services to other businesses and not to consumers.






46. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






47. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






48. Marketing through social platforms like Facebook or Twitter etc.






49. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






50. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.