Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






2. The degree to which a website is available to users with physical challenges or technical limitations.






3. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






4. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






5. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






6. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






7. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






8. A software tool that collects data on website users based on metrics to measure its performance.






9. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






10. Content websites that serve PPC adverts from the same provider - such as AdWords.






11. An approach to web design that aims for lightweight code and standards compliant websites.






12. How many different people visit a page/site






13. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






14. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






15. The visible - clickable text in a link.






16. The many many long tail words we might want to rank for (e.g. bhojpuri books)






17. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






18. The positive outcome for a user that a feature provides.






19. Used to describe the relative position of a web page in the SERPs.






20. The activity of getting inbound links to your site - creating good content and making online friends is a start






21. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






22. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






23. An online advertisement in the form of a graphic image that appears on a web page.






24. Another name for headline - a great headline is the first thing that attracts users






25. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






26. How Adsense and its type of ads work - advertiser pays for every click






27. What you see when you perform a search on a search engine.






28. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






29. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






30. The definitive version. In SEO - it refers to a definitive URL.






31. Build one if you want total control over its content and all activity






32. A protocol for sending messages from one server to another.






33. The number of individuals who forwarded a specific email on.






34. This is what makes your offering different to your competitors'.






35. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






36. When businesses sell products/services to other businesses and not to consumers.






37. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






38. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






39. The elements of a URL that are dynamically generated.






40. Targeted advertising based on content of the web page - e.g. Adsense






41. The name that is chosen to appear in the sender or from field of an email.






42. A document giving essential information concerning the problem that needs solving.






43. A search engine's set of rules for ranking web pages.






44. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






45. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






46. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






47. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






48. A metric that indicates whether a website is achieving its goals.






49. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






50. The layout and structure of a website - which should be according to information hierarchy and categories.