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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Commission
Anchor text
Soft bounce
link bait
2. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
Strategy
list
Above the fold
unique domains
3. All the content that can be seen on a screen without scrolling down.
Clickthrough
Heading tags
Above the fold
Customer Relationship Management (CRM)
4. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Internet Service Provider (ISP)
viral
CPM (Cost per thousand impressions)
Nofollow link
5. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
pinnacle key words / search words
Active verb
Navigation
Benefit
6. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Anchor text
Feature
CPM (Cost per thousand impressions)
Backlink
7. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
Session
Tracking code
crawler/spider/robot/bot
unique visitors
8. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Database
Animated GIF
Internet Service Provider (ISP)
SEM/PPC (Search Engine Marketing / Pay per click)
9. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
link equity / link juice
CPM (Cost per thousand impressions)
Database
redirects
10. The number of individuals who forwarded a specific email on.
Key performance indicator (KPI)
Unique forwarders
WebPR
adwords
11. Another name for headline - a great headline is the first thing that attracts users
unique domains
Server-side
page
title
12. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Animated GIF
inbound links / back links
bounce rate
Server-side
13. An email database a company generates itself without purchasing or renting names.
House list
Cookie
Navigation
Accessibility
14. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Business to Consumers (B2C)
Backlink
WebPR
Session
15. The actual text of a link (the highlighted text you can click to go to the linked page)
anchor text
Meta data
Compact HyperText Markup Language (CHTML)
news sharing
16. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Keyword rankings
Viral video
Organic search results
Referrer
17. How most sites price ads
Universal Resource Locator (URL)
CPM (Cost per thousand impressions)
Customer Relationship Management (CRM)
House list
18. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
twitterati
Session
Web analytics
Search engine results page (SERP)
19. Words or phrases that describe content and used when searching for something using a search engine.
Session
keywords
Spider
blog roll
20. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Referrer
Opt-in
crawler/spider/robot/bot
Hyperlink
21. Used to describe the relative position of a web page in the SERPs.
Ranking
Compact HyperText Markup Language (CHTML)
news sharing
anchor text
22. Unrequested window that opens on top of the currently viewed window.
list
Traffic
Algorithm
Popup
23. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Meta data
Domain Name System(DNS)
Breadcrumbs
landing page
24. A document giving essential information concerning the problem that needs solving.
CPM (Cost per thousand impressions)
Internet Protocol (IP) Address
anchor text
Brief
25. The visible - clickable text in a link.
contextual advertising
Anchor text
Information architecture
Animated GIF
26. Transactions that take place on the server.
Referrer
Traffic
Server-side
Commission
27. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Home page
unique domains
Traditional media
canonical version
28. Transactions that take place before information is sent to the server.
Mass customisation
Client-side
Brief
list
29. The code that is used to write most websites
Spider
page rank
HyperText Markup Language (HTML)
Revenue share
30. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Referrer
Navigation
Online Reputation Management (ORM)
Action
31. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Unique forwarders
Compact HyperText Markup Language (CHTML)
Call to action (CTA)
Tracking code
32. A version of HTML for mobile devices and other limited hardware.
Heading tags
Popup
Domain Name System(DNS)
Compact HyperText Markup Language (CHTML)
33. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Keyword rankings
App
Spider
inbound links / back links
34. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
URL rewriting
Universal Resource Locator (URL)
Online Reputation Management (ORM)
page
35. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
page views
Above the fold
Hyperlink
redirects
36. Targeted advertising based on content of the web page - e.g. Adsense
CPC (Cost per click)
Active verb
Keyword rankings
contextual advertising
37. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
Usability
reciprocal linking
Backlink
Spider
38. The failed delivery of email communication due to an undeviating reason like a non-existent address.
title
Hard bounce
Action
Commission
39. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
co-op ad
Advert
Algorithm
unique visitors
40. More than one keyword can be referred to as a keyword phrase.
Keyword phrase
Active verb
Strategy
Popup
41. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Spider
link bait
Customer Relationship Management (CRM)
canonical version
42. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Tactic
Session
App
3G
43. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
viral
co-op ad
Server-side
internal links
44. The positive outcome for a user that a feature provides.
Canonical
Popup
Benefit
canonical version
45. The page a link links to
landing page
Information architecture
adsense
Traffic
46. An online advertisement in the form of a graphic image that appears on a web page.
Benefit
Banner
Affiliate or Publisher
Advert
47. A protocol for sending messages from one server to another.
Mass customisation
Double opt-in
Simple Mail Transfer Protocol (SMTP)
Flash
48. When businesses sell products/services to other businesses and not to consumers.
Online Reputation Management (ORM)
exit page
twitterati
Business to Business (B2B)
49. A software tool that collects data on website users based on metrics to measure its performance.
Web analytics
unique visitors
Unique forwarders
remnant ad
50. Tailoring content for many individuals.
Click-to-call
internal links
Mass customisation
exit page