Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Converts a domain name into an IP address.






2. A visitor completing a target action.






3. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






4. The visitors that visit a website.






5. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






6. This is what makes your offering different to your competitors'.






7. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






8. Items which appear on every page of a website.






9. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






10. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






11. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






12. The list of links often found running down one side of a blog






13. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






14. The percent of emails determined as opened out of the total number of emails sent.






15. The number of times a keyword or key phrase appears on a website.






16. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






17. # of times a whole page is served (or loaded)






18. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






19. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






20. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






21. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






22. Used on Twitter to help others follow certain conversations. Users tag their comments.






23. All the content that can be seen on a screen without scrolling down.






24. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






25. What you see when you perform a search on a search engine.






26. A web address which is unique to every page on the Internet.






27. Marketing through social platforms like Facebook or Twitter etc.






28. The listings on a SERP that are paid for.






29. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






30. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






31. The definitive version. In SEO - it refers to a definitive URL.






32. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






33. Used to describe the relative position of a web page in the SERPs.






34. Targeted advertising based on content of the web page - e.g. Adsense






35. Tailoring content for many individuals.






36. Commission structure where the affiliate earns a percentage of a sale.






37. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






38. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






39. The failed delivery of email communication due to an undeviating reason like a non-existent address.






40. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






41. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






42. How many different people visit a page/site






43. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






44. Another name for headline - a great headline is the first thing that attracts users






45. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






46. When businesses sell products/services to other businesses and not to consumers.






47. The IP address is an exclusive number - which is used to represent every single computer in a network.






48. A click on a link that leads to another website.






49. The positive outcome for a user that a feature provides.






50. The Affiliate or Publisher markets the products of the Merchant.