Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percent of emails determined as opened out of the total number of emails sent.






2. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






3. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






4. This is what makes your offering different to your competitors'.






5. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






6. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






7. Transactions that take place on the server.






8. The layout and structure of a website - which should be according to information hierarchy and categories.






9. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






10. How Adsense and its type of ads work - advertiser pays for every click






11. Items which appear on every page of a website.






12. The number of times a keyword or key phrase appears on a website.






13. # of times a whole page is served (or loaded)






14. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






15. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






16. An email database a company generates itself without purchasing or renting names.






17. Last page visited






18. Unpaid traffic that Google etc send - based on your quality content






19. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






20. Used on Twitter to help others follow certain conversations. Users tag their comments.






21. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






22. A metric that indicates whether a website is achieving its goals.






23. Converts a domain name into an IP address.






24. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






25. Targeted advertising based on content of the web page - e.g. Adsense






26. A web address which is unique to every page on the Internet.






27. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






28. The page a link links to






29. An online advertisement in the form of a graphic image that appears on a web page.






30. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






31. The paid search results on a SERP.






32. Links from one page on our site to another






33. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






34. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






35. A specific action or method that contributes to achieving a goal.






36. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






37. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






38. Success rate of your Ad; how many people "buy" or completed the transaction






39. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






40. To get free search traffic - think: why will they link to you?






41. The IP address is an exclusive number - which is used to represent every single computer in a network.






42. The degree to which a website is available to users with physical challenges or technical limitations.






43. When businesses sell products/services to consumers.






44. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






45. The number of individuals who forwarded a specific email on.






46. The code that is used to write most websites






47. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






48. The visitors that visit a website.






49. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






50. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.