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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
3G
permalink
Keyword frequency
White list
2. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
twitterati
co-op ad
Domain name
Hyperlink
3. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
monetization
WebPR
Alt text
Dynamic parameter
4. Type of internet marketing methods that is either illegal or frowned upon by search engines
Anchor text
black hat
crawler/spider/robot/bot
Tracking code
5. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Brief
Advert
unique visitors
Animated GIF
6. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
unique visitors
page
Animated GIF
adwords
7. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
unique visitors
redirects
viral
Organic search results
8. The list of links often found running down one side of a blog
blog roll
Benefit
Information architecture
website
9. The name that is chosen to appear in the sender or from field of an email.
Tracking
Sender alias
Strategy
Navigation
10. Used to describe the relative position of a web page in the SERPs.
Cost per Lead (CPL)
Ranking
Traditional media
blog roll
11. This is what makes your offering different to your competitors'.
Opt-in
Client-side
Key performance indicator (KPI)
Unique selling point (USP)
12. The page a link links to
website
landing page
Traditional media
Simple Mail Transfer Protocol (SMTP)
13. Google's system where you can put Google ads on your own site and get paid for clicks
adsense
website
Home page
Key performance indicator (KPI)
14. Links from external sites to our sites - if they like your stuff they will link to you
viral
black hat
inbound links / back links
Opt-out
15. The failed delivery of email communication due to an undeviating reason like a non-existent address.
co-op ad
reciprocal linking
Conversion
Hard bounce
16. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Internet Protocol (IP) Address
time on site
Compact HyperText Markup Language (CHTML)
Flash
17. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Advert
adsense
Conversion
link bait
18. Links from one page on our site to another
internal links
Cost per Lead (CPL)
Database
page rank
19. What you see when you perform a search on a search engine.
Search engine results page (SERP)
Business to Business (B2B)
news sharing
3G
20. An email database a company generates itself without purchasing or renting names.
White list
pinnacle key words / search words
landing page
House list
21. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
nofollow
Sponsored links
news sharing
Simple Mail Transfer Protocol (SMTP)
22. The number of individuals who forwarded a specific email on.
Tactic
Spider
Unique forwarders
permalink
23. More than one keyword can be referred to as a keyword phrase.
Viral video
adsense
Keyword phrase
nofollow
24. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Home page
link farm
Keyword rankings
adwords
25. The visible - clickable text in a link.
page views
Anchor text
Key performance indicator (KPI)
SMM (Social Media Marketing)
26. A rough value Google assigns to a page
Internet Protocol (IP) Address
title
Strategy
page rank
27. A visitor completing a target action.
Universal Resource Locator (URL)
Conversion
hits
blog roll
28. Build one if you want total control over its content and all activity
Nofollow link
Algorithm
website
monetization
29. The actual text of a link (the highlighted text you can click to go to the linked page)
blog roll
anchor text
CPM (Cost per thousand impressions)
Mass customisation
30. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
long tail key words / search words
Cost per Lead (CPL)
page views
Robot.txt
31. The listings on a SERP that are paid for.
Database
Tracking
Paid search results
title
32. How most sites price ads
CPM (Cost per thousand impressions)
Universal Resource Locator (URL)
Conversion
link building
33. The definitive version. In SEO - it refers to a definitive URL.
WebPR
Usability
CPM (Cost per thousand impressions)
Canonical
34. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
Search engine results page (SERP)
Online Reputation Management (ORM)
co-op ad
link building
35. A character used to define a group of users to a website.
page
Persona
Action
Domain name
36. Content websites that serve PPC adverts from the same provider - such as AdWords.
Content network
Nofollow link
CPM (Cost per thousand impressions)
Tracking
37. A document giving essential information concerning the problem that needs solving.
Brief
Simple Mail Transfer Protocol (SMTP)
anchor text
list
38. Unpaid traffic that Google etc send - based on your quality content
keywords
Persona
organic / natural traffic
news sharing
39. The visitors that visit a website.
Domain Name System(DNS)
HTML5
Internet Portal (IP) address
Traffic
40. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Meta tags
contextual advertising
HTML5
affiliate
41. The positive outcome for a user that a feature provides.
Benefit
Search engine results page (SERP)
Banner
Cost per Lead (CPL)
42. To get free search traffic - think: why will they link to you?
Internet Service Provider (ISP)
SEO (Search Engine Optimization)
inbound links / back links
time on site
43. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Tracking
Dynamic keyword insertion
link building
list
44. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Tracking
Viral video
canonical version
Keyword phrase
45. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
conversion rate
Keyword rankings
inbound links / back links
nofollow
46. An online advertisement in the form of a graphic image that appears on a web page.
Banner
SEM/PPC (Search Engine Marketing / Pay per click)
page
unique visitors
47. # of times a whole page is served (or loaded)
SMM (Social Media Marketing)
page views
unique visitors
Dynamic parameter
48. The percent of emails determined as opened out of the total number of emails sent.
affiliate
Business to Business (B2B)
Google AdWords
Open rate
49. Marketing through social platforms like Facebook or Twitter etc.
Internet Service Provider (ISP)
SMM (Social Media Marketing)
page views
Paid search results
50. Tailoring content for many individuals.
Clickthrough
Meta tags
Mass customisation
Session
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