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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commission structure where the affiliate earns a percentage of a sale.
co-op ad
3G
Key performance indicator (KPI)
Revenue share
2. Another name for headline - a great headline is the first thing that attracts users
Popup
title
CPM (Cost per thousand impressions)
blog roll
3. Marketing through social platforms like Facebook or Twitter etc.
Internet Protocol (IP) Address
Commission
Dynamic keyword insertion
SMM (Social Media Marketing)
4. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Backlink
news sharing
Internet Portal (IP) address
pinnacle key words / search words
5. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
Cost per Lead (CPL)
reciprocal linking
organic / natural traffic
App
6. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
news sharing
link equity / link juice
pinnacle key words / search words
Open rate
7. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
Referrer
Call to action (CTA)
Cookie
CPC (Cost per click)
8. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Meta data
URL rewriting
Meta tags
Benefit
9. The number of individuals who forwarded a specific email on.
Unique forwarders
SEM/PPC (Search Engine Marketing / Pay per click)
Canonical
HyperText Markup Language (HTML)
10. Unpaid traffic that Google etc send - based on your quality content
Meta data
link farm
organic / natural traffic
Meta tags
11. A document giving essential information concerning the problem that needs solving.
link bait
unique visitors
Brief
nofollow
12. Used on Twitter to help others follow certain conversations. Users tag their comments.
hashtag
adwords
Session
Dynamic keyword insertion
13. Transactions that take place on the server.
Referrer
adwords
Server-side
crawler/spider/robot/bot
14. How a web user moves through a website - and the elements that assist the user.
Flash
CPM (Cost per thousand impressions)
Navigation
link bait
15. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Organic search results
crawler/spider/robot/bot
Heading tags
long tail key words / search words
16. Last page visited
Referrer
pinnacle key words / search words
Mass customisation
exit page
17. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Feature
Keyword rankings
Internet Service Provider (ISP)
Advert
18. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Sponsored links
Paid search results
unique domains
click through rate
19. A visitor completing a target action.
SEO (Search Engine Optimization)
Conversion
monetization
title
20. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Viral video
Paid search results
White list
Animated GIF
21. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Robot.txt
landing page
news sharing
internal links
22. The actual text of a link (the highlighted text you can click to go to the linked page)
HyperText Markup Language (HTML)
Backlink
anchor text
Google AdWords
23. How many different people visit a page/site
Benefit
unique visitors
time on site
Organic search results
24. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
crawler/spider/robot/bot
time on site
Action
Search engine results page (SERP)
25. The definitive version. In SEO - it refers to a definitive URL.
Viral video
Organic search results
click through rate
Canonical
26. A specific action or method that contributes to achieving a goal.
Benefit
Conversion
Web analytics
Tactic
27. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
URL rewriting
co-op ad
Active verb
Keyword frequency
28. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Persona
page views
Commission
monetization
29. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
organic / natural traffic
Tracking code
time on site
Meta tags
30. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
list
Internet Protocol (IP) Address
Flash
Nofollow link
31. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Animated GIF
3G
SEM/PPC (Search Engine Marketing / Pay per click)
hashtag
32. A web address which is unique to every page on the Internet.
Universal Resource Locator (URL)
Alt tag
CPM (Cost per thousand impressions)
SEM/PPC (Search Engine Marketing / Pay per click)
33. An approach to web design that aims for lightweight code and standards compliant websites.
canonical version
Cascading Style Sheets (CSS)
Organic search results
Brief
34. A version of HTML for mobile devices and other limited hardware.
link equity / link juice
Double opt-in
Usability
Compact HyperText Markup Language (CHTML)
35. Content websites that serve PPC adverts from the same provider - such as AdWords.
unique domains
Content network
Call to action (CTA)
Hard bounce
36. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
redirects
adsense
remnant ad
SMM (Social Media Marketing)
37. A search engine's set of rules for ranking web pages.
Algorithm
Backlink
Paid search results
Sponsored links
38. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Universal Resource Locator (URL)
permalink
Tracking code
Referrer
39. The visible - clickable text in a link.
Google AdWords
Anchor text
Viral video
Content network
40. Links from one page on our site to another
Opt-in
adsense
internal links
Spider
41. The positive outcome for a user that a feature provides.
Internet Protocol (IP) Address
Algorithm
Benefit
Keyword rankings
42. Targeted advertising based on content of the web page - e.g. Adsense
contextual advertising
Mass customisation
page views
Meta tags
43. Buying traffic - Big sites with deep pockets dominate
CPC (Cost per click)
Conversion
Animated GIF
SEM/PPC (Search Engine Marketing / Pay per click)
44. All the content that can be seen on a screen without scrolling down.
Above the fold
Breadcrumbs
affiliate
Search engine results page (SERP)
45. A click on a link that leads to another website.
Clickthrough
remnant ad
Client-side
Traffic
46. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Online Reputation Management (ORM)
Animated GIF
Affiliate or Publisher
adwords
47. Type of internet marketing methods that is either illegal or frowned upon by search engines
pinnacle key words / search words
black hat
Customer Relationship Management (CRM)
Hard bounce
48. A rough value Google assigns to a page
Opt-in
Organic search results
page rank
CPM (Cost per thousand impressions)
49. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Traffic
Opt-out
Strategy
Internet Service Provider (ISP)
50. Transactions that take place before information is sent to the server.
Alt text
remnant ad
Client-side
HyperText Markup Language (HTML)