Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How a web user moves through a website - and the elements that assist the user.






2. The listings on a SERP that are paid for.






3. Success rate of your Ad; how many people "buy" or completed the transaction






4. Converts a domain name into an IP address.






5. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






6. The list of links often found running down one side of a blog






7. A function which allows the mobile user to click on a link to make a telephone call.






8. To give permission for emails to be sent to you.






9. A click on a link that leads to another website.






10. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






11. A piece of code that tracks a user's interaction and movement through a website.






12. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






13. Items which appear on every page of a website.






14. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






15. The paid search results on a SERP.






16. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






17. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






18. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






19. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






20. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






21. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






22. An email database a company generates itself without purchasing or renting names.






23. Transactions that take place on the server.






24. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






25. All the content that can be seen on a screen without scrolling down.






26. More than one keyword can be referred to as a keyword phrase.






27. Marketing through social platforms like Facebook or Twitter etc.






28. The code that is used to write most websites






29. Another name for headline - a great headline is the first thing that attracts users






30. Commission structure where the affiliate earns a percentage of a sale.






31. A metric that indicates whether a website is achieving its goals.






32. The actual text of a link (the highlighted text you can click to go to the linked page)






33. Used on Twitter to help others follow certain conversations. Users tag their comments.






34. Newspapers - magazines - television and publishing houses are the realm of traditional media.






35. Links from external sites to our sites - if they like your stuff they will link to you






36. The degree to which a website is available to users with physical challenges or technical limitations.






37. The elements of a URL that are dynamically generated.






38. A version of HTML for mobile devices and other limited hardware.






39. Last page visited






40. The percent of emails determined as opened out of the total number of emails sent.






41. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






42. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






43. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






44. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






45. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






46. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






47. The page a link links to






48. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






49. The visitors that visit a website.






50. The number of individuals who forwarded a specific email on.







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Can you answer 50 questions in 15 minutes?


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