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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Used on Twitter to help others follow certain conversations. Users tag their comments.
Sender alias
Above the fold
hashtag
hits
2. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Tactic
Web analytics
Active verb
Business to Consumers (B2C)
3. The IP address is an exclusive number - which is used to represent every single computer in a network.
Internet Protocol (IP) Address
crawler/spider/robot/bot
Tracking
Viral video
4. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
long tail key words / search words
HTML5
contextual advertising
Usability
5. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
Revenue share
Client-side
Search engine results page (SERP)
monetization
6. The name that is chosen to appear in the sender or from field of an email.
Sender alias
Alt tag
conversion rate
Business to Business (B2B)
7. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
Meta data
redirects
unique domains
reciprocal linking
8. Items which appear on every page of a website.
Usability
Common Page Elements
App
Feature
9. The layout and structure of a website - which should be according to information hierarchy and categories.
Information architecture
viral
contextual advertising
Cost per Lead (CPL)
10. The failed delivery of email communication due to an undeviating reason like a non-existent address.
click through rate
Breadcrumbs
Business to Business (B2B)
Hard bounce
11. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Business to Consumers (B2C)
Keyword phrase
twitterati
click through rate
12. Used to describe the relative position of a web page in the SERPs.
Banner
Business to Business (B2B)
Ranking
Keyword phrase
13. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Tracking
Nofollow link
Home page
link bait
14. Type of internet marketing methods that is either illegal or frowned upon by search engines
Brief
inbound links / back links
black hat
Ranking
15. A visitor completing a target action.
blog roll
Conversion
Above the fold
SEO (Search Engine Optimization)
16. Build one if you want total control over its content and all activity
Opt-out
Common Page Elements
website
Hard bounce
17. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
unique domains
Cookie
link bait
Algorithm
18. The elements of a URL that are dynamically generated.
Dynamic parameter
website
Action
Organic search results
19. A function which allows the mobile user to click on a link to make a telephone call.
Popup
news sharing
Click-to-call
Opt-out
20. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
SEM/PPC (Search Engine Marketing / Pay per click)
Mass customisation
Google AdWords
Active verb
21. All the content that can be seen on a screen without scrolling down.
Key performance indicator (KPI)
Above the fold
anchor text
link building
22. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Business to Consumers (B2C)
Database
Opt-in
Call to action (CTA)
23. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
Home page
House list
Animated GIF
list
24. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Mass customisation
Customer Relationship Management (CRM)
co-op ad
Tracking
25. The number of times a keyword or key phrase appears on a website.
Active verb
Keyword frequency
Search engine results page (SERP)
Business to Business (B2B)
26. The percent of emails determined as opened out of the total number of emails sent.
Open rate
Nofollow link
Meta data
Meta tags
27. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Sender alias
Dynamic parameter
Internet Service Provider (ISP)
Opt-in
28. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
crawler/spider/robot/bot
inbound links / back links
Strategy
Navigation
29. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
unique domains
news sharing
Keyword frequency
Banner
30. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
conversion rate
Domain Name System(DNS)
Call to action (CTA)
pinnacle key words / search words
31. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Animated GIF
adwords
Internet Service Provider (ISP)
Organic search results
32. A web address which is unique to every page on the Internet.
list
Opt-out
Universal Resource Locator (URL)
Alt tag
33. This is what makes your offering different to your competitors'.
twitterati
Click-to-call
Unique selling point (USP)
Cookie
34. An approach to web design that aims for lightweight code and standards compliant websites.
Canonical
adwords
Mass customisation
Cascading Style Sheets (CSS)
35. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Meta data
Domain Name System(DNS)
Universal Resource Locator (URL)
Unique forwarders
36. An online advertisement in the form of a graphic image that appears on a web page.
Banner
Click-to-call
Flash
internal links
37. Transactions that take place before information is sent to the server.
anchor text
redirects
Hyperlink
Client-side
38. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Breadcrumbs
Cost per Lead (CPL)
Traffic
3G
39. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Traditional media
Paid search results
reciprocal linking
viral
40. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Revenue share
Alt tag
page views
Anchor text
41. Converts a domain name into an IP address.
adwords
Domain Name System(DNS)
Online Reputation Management (ORM)
HTML5
42. # of times a whole page is served (or loaded)
unique visitors
Commission
Strategy
page views
43. The visitors that visit a website.
House list
Breadcrumbs
Traffic
CPC (Cost per click)
44. A click on a link that leads to another website.
Clickthrough
SEM/PPC (Search Engine Marketing / Pay per click)
Organic search results
Robot.txt
45. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
Web analytics
Affiliate or Publisher
Click-to-call
twitterati
46. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
reciprocal linking
list
contextual advertising
White list
47. The positive outcome for a user that a feature provides.
Animated GIF
Benefit
Meta tags
Double opt-in
48. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
HyperText Markup Language (HTML)
Tactic
canonical version
co-op ad
49. Commission structure where the affiliate earns a percentage of a sale.
adsense
Revenue share
link farm
3G
50. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Brief
Commission
Dynamic parameter
affiliate