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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
internal links
title
Hard bounce
Google AdWords
2. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
Meta data
page
Robot.txt
3G
3. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
reciprocal linking
SEM/PPC (Search Engine Marketing / Pay per click)
SEO (Search Engine Optimization)
conversion rate
4. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Advert
crawler/spider/robot/bot
adwords
Content network
5. An online advertisement in the form of a graphic image that appears on a web page.
SEO (Search Engine Optimization)
SEM/PPC (Search Engine Marketing / Pay per click)
Banner
Alt tag
6. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Alt text
Mass customisation
Commission
Soft bounce
7. Marketing through social platforms like Facebook or Twitter etc.
inbound links / back links
SMM (Social Media Marketing)
list
Backlink
8. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Flash
Keyword rankings
Tactic
time on site
9. The activity of getting inbound links to your site - creating good content and making online friends is a start
Soft bounce
Internet Protocol (IP) Address
link building
Keyword rankings
10. A software tool that collects data on website users based on metrics to measure its performance.
link bait
Web analytics
Home page
Double opt-in
11. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Common Page Elements
Double opt-in
news sharing
White list
12. More than one keyword can be referred to as a keyword phrase.
Keyword phrase
Cookie
news sharing
Organic search results
13. Items which appear on every page of a website.
App
Commission
Web analytics
Common Page Elements
14. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Unique selling point (USP)
Soft bounce
viral
Cascading Style Sheets (CSS)
15. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Flash
redirects
Key performance indicator (KPI)
link equity / link juice
16. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Alt tag
Brief
news sharing
bounce rate
17. The visitors that visit a website.
Referrer
Traffic
nofollow
Content network
18. What you see when you perform a search on a search engine.
HyperText Markup Language (HTML)
Traffic
SEO (Search Engine Optimization)
Search engine results page (SERP)
19. The positive outcome for a user that a feature provides.
Open rate
Affiliate or Publisher
link farm
Benefit
20. Unpaid traffic that Google etc send - based on your quality content
Nofollow link
black hat
organic / natural traffic
Unique selling point (USP)
21. To give permission for emails to be sent to you.
SEO (Search Engine Optimization)
Opt-in
canonical version
nofollow
22. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Mass customisation
Domain name
Internet Portal (IP) address
Cascading Style Sheets (CSS)
23. Words or phrases that describe content and used when searching for something using a search engine.
Tracking code
Active verb
keywords
Click-to-call
24. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
House list
Referrer
Tracking code
unique domains
25. A protocol for sending messages from one server to another.
Simple Mail Transfer Protocol (SMTP)
Traditional media
Viral video
Meta data
26. All the content that can be seen on a screen without scrolling down.
Algorithm
Popup
Above the fold
blog roll
27. The page a link links to
landing page
Heading tags
App
Soft bounce
28. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
hashtag
Navigation
Business to Business (B2B)
Robot.txt
29. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
Common Page Elements
Search engine results page (SERP)
Tracking code
monetization
30. An email database a company generates itself without purchasing or renting names.
Cookie
Client-side
House list
Flash
31. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
list
Search engine results page (SERP)
keywords
long tail key words / search words
32. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Active verb
click through rate
White list
Usability
33. Last page visited
Business to Business (B2B)
canonical version
Backlink
exit page
34. How most sites price ads
Home page
Session
CPM (Cost per thousand impressions)
Open rate
35. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
CPM (Cost per thousand impressions)
landing page
Customer Relationship Management (CRM)
canonical version
36. A click on a link that leads to another website.
Clickthrough
Animated GIF
Persona
link equity / link juice
37. A rough value Google assigns to a page
Commission
Meta tags
click through rate
page rank
38. Transactions that take place on the server.
Server-side
Online Reputation Management (ORM)
Usability
HyperText Markup Language (HTML)
39. The elements of a URL that are dynamically generated.
Session
Simple Mail Transfer Protocol (SMTP)
crawler/spider/robot/bot
Dynamic parameter
40. # of files a site served (or loaded)
Key performance indicator (KPI)
hits
page views
anchor text
41. The actual text of a link (the highlighted text you can click to go to the linked page)
Feature
Unique forwarders
Common Page Elements
anchor text
42. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
link bait
Nofollow link
Anchor text
title
43. Unrequested window that opens on top of the currently viewed window.
Keyword phrase
Popup
Sponsored links
link farm
44. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
link farm
SEM/PPC (Search Engine Marketing / Pay per click)
Unique forwarders
Double opt-in
45. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Soft bounce
canonical version
adsense
Conversion
46. How many different people visit a page/site
Content network
unique visitors
co-op ad
bounce rate
47. A visitor completing a target action.
Clickthrough
Meta data
Conversion
Heading tags
48. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Hyperlink
Simple Mail Transfer Protocol (SMTP)
Domain Name System(DNS)
adsense
49. Transactions that take place before information is sent to the server.
black hat
Traffic
Canonical
Client-side
50. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
inbound links / back links
Nofollow link
crawler/spider/robot/bot
affiliate
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