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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commission structure where the affiliate earns a percentage of a sale.
Dynamic keyword insertion
Revenue share
Organic search results
Benefit
2. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Dynamic parameter
Action
click through rate
link equity / link juice
3. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
internal links
Common Page Elements
Animated GIF
hits
4. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Mass customisation
time on site
Strategy
hits
5. Used on Twitter to help others follow certain conversations. Users tag their comments.
hashtag
long tail key words / search words
news sharing
Heading tags
6. A version of HTML for mobile devices and other limited hardware.
Hard bounce
Compact HyperText Markup Language (CHTML)
Content network
Double opt-in
7. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Commission
Opt-in
Dynamic keyword insertion
Tactic
8. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
Soft bounce
Cookie
Keyword rankings
Sponsored links
9. A click on a link that leads to another website.
Clickthrough
3G
Tracking
long tail key words / search words
10. # of times a whole page is served (or loaded)
Benefit
Mass customisation
Nofollow link
page views
11. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Alt text
link building
Compact HyperText Markup Language (CHTML)
Organic search results
12. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Animated GIF
Flash
Benefit
Brief
13. A function which allows the mobile user to click on a link to make a telephone call.
website
Animated GIF
Common Page Elements
Click-to-call
14. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Opt-out
Compact HyperText Markup Language (CHTML)
Cookie
Universal Resource Locator (URL)
15. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Usability
Double opt-in
Accessibility
viral
16. Unpaid traffic that Google etc send - based on your quality content
viral
Meta data
Database
organic / natural traffic
17. How many different people visit a page/site
unique visitors
Persona
remnant ad
Opt-in
18. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Cost per Lead (CPL)
contextual advertising
Benefit
Keyword phrase
19. The page a link links to
landing page
Heading tags
Business to Consumers (B2C)
Persona
20. A software tool that collects data on website users based on metrics to measure its performance.
page rank
Mass customisation
Meta tags
Web analytics
21. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Key performance indicator (KPI)
Mass customisation
Content network
Robot.txt
22. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Business to Business (B2B)
Internet Service Provider (ISP)
Online Reputation Management (ORM)
Opt-in
23. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Nofollow link
Opt-in
Universal Resource Locator (URL)
Paid search results
24. A protocol for sending messages from one server to another.
Anchor text
Simple Mail Transfer Protocol (SMTP)
Cookie
Domain name
25. The paid search results on a SERP.
monetization
Action
unique visitors
Sponsored links
26. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
page
viral
Dynamic parameter
nofollow
27. The many many long tail words we might want to rank for (e.g. bhojpuri books)
page rank
URL rewriting
Action
long tail key words / search words
28. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
blog roll
Backlink
remnant ad
click through rate
29. The positive outcome for a user that a feature provides.
Benefit
crawler/spider/robot/bot
canonical version
Opt-in
30. A piece of code that tracks a user's interaction and movement through a website.
Universal Resource Locator (URL)
Tracking code
unique domains
Heading tags
31. The degree to which a website is available to users with physical challenges or technical limitations.
Clickthrough
page rank
Accessibility
Keyword frequency
32. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Business to Business (B2B)
Business to Consumers (B2C)
time on site
Advert
33. Tailoring content for many individuals.
3G
Mass customisation
Tactic
Heading tags
34. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Double opt-in
Organic search results
Keyword rankings
pinnacle key words / search words
35. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
unique domains
title
Cookie
reciprocal linking
36. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
page
news sharing
Ranking
White list
37. Type of internet marketing methods that is either illegal or frowned upon by search engines
Dynamic keyword insertion
monetization
White list
black hat
38. This is what makes your offering different to your competitors'.
Strategy
Information architecture
link bait
Unique selling point (USP)
39. The definitive version. In SEO - it refers to a definitive URL.
Information architecture
Canonical
Keyword phrase
Tracking code
40. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
URL rewriting
Viral video
reciprocal linking
link farm
41. Used to describe the relative position of a web page in the SERPs.
Action
Dynamic keyword insertion
Ranking
Popup
42. A character used to define a group of users to a website.
Key performance indicator (KPI)
Cost per Lead (CPL)
Keyword frequency
Persona
43. The name that is chosen to appear in the sender or from field of an email.
Simple Mail Transfer Protocol (SMTP)
page rank
Sender alias
Open rate
44. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Unique forwarders
Online Reputation Management (ORM)
WebPR
Call to action (CTA)
45. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
permalink
Active verb
news sharing
click through rate
46. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Click-to-call
Breadcrumbs
Heading tags
Home page
47. A visitor completing a target action.
Dynamic parameter
affiliate
SMM (Social Media Marketing)
Conversion
48. An online advertisement in the form of a graphic image that appears on a web page.
Banner
CPC (Cost per click)
Google AdWords
keywords
49. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
WebPR
permalink
Hyperlink
Double opt-in
50. The activity of getting inbound links to your site - creating good content and making online friends is a start
contextual advertising
link building
Domain Name System(DNS)
link farm