Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






2. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






3. How a web user moves through a website - and the elements that assist the user.






4. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






5. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






6. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






7. Commission structure where the affiliate earns a percentage of a sale.






8. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






9. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






10. When businesses sell products/services to consumers.






11. Items which appear on every page of a website.






12. Newspapers - magazines - television and publishing houses are the realm of traditional media.






13. The paid search results on a SERP.






14. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






15. Type of internet marketing methods that is either illegal or frowned upon by search engines






16. The IP address is an exclusive number - which is used to represent every single computer in a network.






17. The activity of getting inbound links to your site - creating good content and making online friends is a start






18. Last page visited






19. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






20. Another name for headline - a great headline is the first thing that attracts users






21. A metric that indicates whether a website is achieving its goals.






22. Words or phrases that describe content and used when searching for something using a search engine.






23. The actual text of a link (the highlighted text you can click to go to the linked page)






24. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






25. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






26. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






27. The listings on a SERP that are paid for.






28. Links from external sites to our sites - if they like your stuff they will link to you






29. The many many long tail words we might want to rank for (e.g. bhojpuri books)






30. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






31. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






32. A protocol for sending messages from one server to another.






33. A prominent aspect of a product which is beneficial to users.






34. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






35. A web address which is unique to every page on the Internet.






36. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






37. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






38. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






39. The visitors that visit a website.






40. Build one if you want total control over its content and all activity






41. The number of individuals who forwarded a specific email on.






42. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






43. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






44. The definitive version. In SEO - it refers to a definitive URL.






45. The degree to which a website is available to users with physical challenges or technical limitations.






46. An email database a company generates itself without purchasing or renting names.






47. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






48. A click on a link that leads to another website.






49. Google's system where you can put Google ads on your own site and get paid for clicks






50. Success rate of your Ad; how many people "buy" or completed the transaction