Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A piece of code that tracks a user's interaction and movement through a website.






2. The positive outcome for a user that a feature provides.






3. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






4. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






5. Transactions that take place before information is sent to the server.






6. An email database a company generates itself without purchasing or renting names.






7. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






8. How Adsense and its type of ads work - advertiser pays for every click






9. A software tool that collects data on website users based on metrics to measure its performance.






10. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






11. The code that is used to write most websites






12. The elements of a URL that are dynamically generated.






13. Words or phrases that describe content and used when searching for something using a search engine.






14. The actual text of a link (the highlighted text you can click to go to the linked page)






15. The degree to which a website is available to users with physical challenges or technical limitations.






16. The definitive version. In SEO - it refers to a definitive URL.






17. The listings on a SERP that are paid for.






18. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






19. The IP address is an exclusive number - which is used to represent every single computer in a network.






20. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






21. Targeted advertising based on content of the web page - e.g. Adsense






22. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






23. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






24. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






25. Unrequested window that opens on top of the currently viewed window.






26. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






27. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






28. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






29. Converts a domain name into an IP address.






30. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






31. # of times a whole page is served (or loaded)






32. A document giving essential information concerning the problem that needs solving.






33. Success rate of your Ad; how many people "buy" or completed the transaction






34. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






35. Last page visited






36. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






37. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






38. A version of HTML for mobile devices and other limited hardware.






39. A search engine's set of rules for ranking web pages.






40. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






41. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






42. An online advertisement in the form of a graphic image that appears on a web page.






43. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






44. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






45. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






46. A prominent aspect of a product which is beneficial to users.






47. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






48. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






49. This is what makes your offering different to your competitors'.






50. A rough value Google assigns to a page