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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The visitors that visit a website.
Ranking
Traffic
SMM (Social Media Marketing)
nofollow
2. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Tracking code
Information architecture
Hard bounce
website
3. The Affiliate or Publisher markets the products of the Merchant.
SEM/PPC (Search Engine Marketing / Pay per click)
Affiliate or Publisher
link building
Content network
4. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
URL rewriting
link equity / link juice
Alt tag
Dynamic keyword insertion
5. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Unique selling point (USP)
Cost per Lead (CPL)
nofollow
blog roll
6. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Keyword rankings
viral
Active verb
HyperText Markup Language (HTML)
7. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Google AdWords
Meta data
Traffic
page views
8. Buying traffic - Big sites with deep pockets dominate
SEM/PPC (Search Engine Marketing / Pay per click)
keywords
Click-to-call
3G
9. The positive outcome for a user that a feature provides.
HTML5
Benefit
Nofollow link
landing page
10. A function which allows the mobile user to click on a link to make a telephone call.
Click-to-call
Internet Protocol (IP) Address
Nofollow link
bounce rate
11. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Session
co-op ad
adwords
Alt tag
12. The degree to which a website is available to users with physical challenges or technical limitations.
Animated GIF
Session
Accessibility
Keyword frequency
13. Links from one page on our site to another
internal links
Keyword phrase
Ranking
Internet Portal (IP) address
14. What you see when you perform a search on a search engine.
Persona
Server-side
Search engine results page (SERP)
nofollow
15. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Home page
Action
Meta data
Tactic
16. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
link bait
Cost per Lead (CPL)
White list
Home page
17. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Referrer
Hyperlink
Flash
Internet Protocol (IP) Address
18. A character used to define a group of users to a website.
hashtag
Persona
link building
click through rate
19. How Adsense and its type of ads work - advertiser pays for every click
CPC (Cost per click)
inbound links / back links
Common Page Elements
list
20. How most sites price ads
CPM (Cost per thousand impressions)
Alt text
House list
Opt-in
21. # of times a whole page is served (or loaded)
Open rate
Revenue share
page views
nofollow
22. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
adsense
Server-side
Feature
HTML5
23. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Google AdWords
Session
Keyword frequency
Database
24. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Banner
Call to action (CTA)
3G
HTML5
25. To give permission for emails to be sent to you.
blog roll
Nofollow link
redirects
Opt-in
26. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Spider
Soft bounce
Meta tags
adsense
27. Success rate of your Ad; how many people "buy" or completed the transaction
Benefit
Web analytics
conversion rate
Internet Service Provider (ISP)
28. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
adwords
Simple Mail Transfer Protocol (SMTP)
Advert
Hard bounce
29. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
affiliate
Domain Name System(DNS)
Breadcrumbs
adwords
30. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Algorithm
adwords
anchor text
inbound links / back links
31. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
time on site
affiliate
Feature
SMM (Social Media Marketing)
32. Items which appear on every page of a website.
conversion rate
Common Page Elements
Soft bounce
Traditional media
33. The activity of getting inbound links to your site - creating good content and making online friends is a start
Compact HyperText Markup Language (CHTML)
Alt text
Organic search results
link building
34. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Dynamic keyword insertion
adwords
Compact HyperText Markup Language (CHTML)
contextual advertising
35. A rough value Google assigns to a page
Compact HyperText Markup Language (CHTML)
Action
page rank
Traditional media
36. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
Keyword frequency
permalink
affiliate
blog roll
37. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Heading tags
Keyword rankings
Keyword frequency
Accessibility
38. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Key performance indicator (KPI)
Animated GIF
Cascading Style Sheets (CSS)
Unique forwarders
39. Unpaid traffic that Google etc send - based on your quality content
canonical version
permalink
Alt tag
organic / natural traffic
40. Build one if you want total control over its content and all activity
website
Online Reputation Management (ORM)
URL rewriting
link bait
41. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Home page
Common Page Elements
Strategy
Business to Consumers (B2C)
42. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Double opt-in
link farm
adwords
co-op ad
43. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Dynamic parameter
Content network
Home page
Mass customisation
44. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Information architecture
Heading tags
contextual advertising
Universal Resource Locator (URL)
45. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Animated GIF
Traditional media
Internet Protocol (IP) Address
exit page
46. When businesses sell products/services to other businesses and not to consumers.
Home page
Opt-out
Business to Business (B2B)
Tactic
47. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
Tactic
crawler/spider/robot/bot
hashtag
Cascading Style Sheets (CSS)
48. Transactions that take place on the server.
Server-side
Viral video
Compact HyperText Markup Language (CHTML)
Ranking
49. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Organic search results
reciprocal linking
Flash
Sender alias
50. Type of internet marketing methods that is either illegal or frowned upon by search engines
Domain name
nofollow
Keyword rankings
black hat