Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






2. Targeted advertising based on content of the web page - e.g. Adsense






3. An approach to web design that aims for lightweight code and standards compliant websites.






4. An email database a company generates itself without purchasing or renting names.






5. Unrequested window that opens on top of the currently viewed window.






6. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






7. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






8. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






9. The visible - clickable text in a link.






10. An online advertisement in the form of a graphic image that appears on a web page.






11. The visitors that visit a website.






12. The Affiliate or Publisher markets the products of the Merchant.






13. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






14. A click on a link that leads to another website.






15. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






16. Words or phrases that describe content and used when searching for something using a search engine.






17. The degree to which a website is available to users with physical challenges or technical limitations.






18. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






19. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






20. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






21. A document giving essential information concerning the problem that needs solving.






22. A rough value Google assigns to a page






23. This is what makes your offering different to your competitors'.






24. The number of times a keyword or key phrase appears on a website.






25. Transactions that take place before information is sent to the server.






26. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






27. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






28. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






29. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






30. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






31. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






32. A specific action or method that contributes to achieving a goal.






33. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






34. Unpaid traffic that Google etc send - based on your quality content






35. A metric that indicates whether a website is achieving its goals.






36. Commission structure where the affiliate earns a percentage of a sale.






37. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






38. Links from external sites to our sites - if they like your stuff they will link to you






39. A function which allows the mobile user to click on a link to make a telephone call.






40. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






41. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






42. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






43. A character used to define a group of users to a website.






44. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






45. The activity of getting inbound links to your site - creating good content and making online friends is a start






46. Used on Twitter to help others follow certain conversations. Users tag their comments.






47. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






48. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






49. Content websites that serve PPC adverts from the same provider - such as AdWords.






50. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website