Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Build one if you want total control over its content and all activity






2. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






3. A rough value Google assigns to a page






4. The number of individuals who forwarded a specific email on.






5. # of times a whole page is served (or loaded)






6. Unpaid traffic that Google etc send - based on your quality content






7. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






8. Leftover Ad space that hasn't been sold






9. A character used to define a group of users to a website.






10. The number of times a keyword or key phrase appears on a website.






11. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






12. Used to describe the relative position of a web page in the SERPs.






13. Converts a domain name into an IP address.






14. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






15. # of files a site served (or loaded)






16. When businesses sell products/services to other businesses and not to consumers.






17. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






18. A function which allows the mobile user to click on a link to make a telephone call.






19. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






20. Links from one page on our site to another






21. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






22. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






23. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






24. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






25. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






26. A software tool that collects data on website users based on metrics to measure its performance.






27. What you see when you perform a search on a search engine.






28. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






29. Transactions that take place on the server.






30. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






31. When businesses sell products/services to consumers.






32. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






33. Unrequested window that opens on top of the currently viewed window.






34. The activity of getting inbound links to your site - creating good content and making online friends is a start






35. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






36. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






37. A specific action or method that contributes to achieving a goal.






38. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






39. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






40. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






41. Marketing through social platforms like Facebook or Twitter etc.






42. The failed delivery of email communication due to an undeviating reason like a non-existent address.






43. Last page visited






44. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






45. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






46. The listings on a SERP that are paid for.






47. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






48. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






49. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






50. Words or phrases that describe content and used when searching for something using a search engine.