SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What you see when you perform a search on a search engine.
Search engine results page (SERP)
inbound links / back links
page views
WebPR
2. The name that is chosen to appear in the sender or from field of an email.
Keyword rankings
Popup
Sender alias
Commission
3. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Spider
URL rewriting
Persona
Alt text
4. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Active verb
Navigation
App
House list
5. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Flash
news sharing
remnant ad
unique visitors
6. The definitive version. In SEO - it refers to a definitive URL.
Canonical
Banner
Customer Relationship Management (CRM)
Alt text
7. Unpaid traffic that Google etc send - based on your quality content
inbound links / back links
Session
viral
organic / natural traffic
8. Marketing through social platforms like Facebook or Twitter etc.
SMM (Social Media Marketing)
co-op ad
news sharing
unique visitors
9. Links from one page on our site to another
Common Page Elements
Benefit
internal links
Robot.txt
10. Unrequested window that opens on top of the currently viewed window.
Viral video
SEM/PPC (Search Engine Marketing / Pay per click)
Popup
Cost per Lead (CPL)
11. Used on Twitter to help others follow certain conversations. Users tag their comments.
Internet Portal (IP) address
SEM/PPC (Search Engine Marketing / Pay per click)
long tail key words / search words
hashtag
12. Type of internet marketing methods that is either illegal or frowned upon by search engines
title
black hat
White list
Algorithm
13. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
remnant ad
canonical version
CPM (Cost per thousand impressions)
Cost per Lead (CPL)
14. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Backlink
Conversion
link equity / link juice
link bait
15. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Google AdWords
inbound links / back links
Domain Name System(DNS)
Referrer
16. The percent of emails determined as opened out of the total number of emails sent.
Opt-out
Open rate
Commission
3G
17. The elements of a URL that are dynamically generated.
Dynamic parameter
Keyword phrase
long tail key words / search words
nofollow
18. Success rate of your Ad; how many people "buy" or completed the transaction
Google AdWords
conversion rate
bounce rate
Anchor text
19. An approach to web design that aims for lightweight code and standards compliant websites.
twitterati
Cascading Style Sheets (CSS)
Algorithm
permalink
20. Last page visited
Opt-out
Usability
Breadcrumbs
exit page
21. When businesses sell products/services to consumers.
Home page
bounce rate
Business to Consumers (B2C)
organic / natural traffic
22. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Paid search results
Domain name
Tactic
Referrer
23. The degree to which a website is available to users with physical challenges or technical limitations.
affiliate
Accessibility
Server-side
page
24. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Usability
Advert
Open rate
Online Reputation Management (ORM)
25. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Banner
CPM (Cost per thousand impressions)
Nofollow link
CPC (Cost per click)
26. The list of links often found running down one side of a blog
Business to Business (B2B)
Cost per Lead (CPL)
blog roll
news sharing
27. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
Unique selling point (USP)
Hyperlink
reciprocal linking
inbound links / back links
28. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
list
Hyperlink
Meta tags
Flash
29. To give permission for emails to be sent to you.
3G
Opt-in
Algorithm
Viral video
30. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Usability
Double opt-in
Viral video
link farm
31. Links from external sites to our sites - if they like your stuff they will link to you
Conversion
link bait
co-op ad
inbound links / back links
32. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Call to action (CTA)
Alt tag
Usability
time on site
33. An online advertisement in the form of a graphic image that appears on a web page.
Sponsored links
Brief
Banner
Ranking
34. To get free search traffic - think: why will they link to you?
Traffic
SEO (Search Engine Optimization)
Open rate
Home page
35. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Opt-in
Viral video
Tracking code
White list
36. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Meta tags
Above the fold
link bait
Persona
37. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
time on site
Internet Service Provider (ISP)
Advert
landing page
38. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Canonical
Flash
nofollow
Server-side
39. This is what makes your offering different to your competitors'.
link farm
Business to Business (B2B)
Unique selling point (USP)
Strategy
40. A metric that indicates whether a website is achieving its goals.
black hat
Sponsored links
Dynamic keyword insertion
Key performance indicator (KPI)
41. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Above the fold
Mass customisation
Session
click through rate
42. Converts a domain name into an IP address.
Domain Name System(DNS)
Navigation
anchor text
Backlink
43. A software tool that collects data on website users based on metrics to measure its performance.
Information architecture
Web analytics
Online Reputation Management (ORM)
click through rate
44. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
App
Cookie
Double opt-in
pinnacle key words / search words
45. The layout and structure of a website - which should be according to information hierarchy and categories.
page
Soft bounce
Information architecture
Nofollow link
46. A version of HTML for mobile devices and other limited hardware.
Cookie
Unique forwarders
Compact HyperText Markup Language (CHTML)
Dynamic keyword insertion
47. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
Search engine results page (SERP)
co-op ad
HyperText Markup Language (HTML)
Meta tags
48. Targeted advertising based on content of the web page - e.g. Adsense
contextual advertising
Keyword phrase
Web analytics
Compact HyperText Markup Language (CHTML)
49. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Dynamic keyword insertion
Popup
bounce rate
Keyword rankings
50. Words or phrases that describe content and used when searching for something using a search engine.
Robot.txt
click through rate
Cost per Lead (CPL)
keywords
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests