Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percent of emails determined as opened out of the total number of emails sent.






2. All the content that can be seen on a screen without scrolling down.






3. A character used to define a group of users to a website.






4. Google's system where you can put Google ads on your own site and get paid for clicks






5. Links from one page on our site to another






6. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






7. This is what makes your offering different to your competitors'.






8. The page a link links to






9. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






10. Build one if you want total control over its content and all activity






11. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






12. The paid search results on a SERP.






13. Newspapers - magazines - television and publishing houses are the realm of traditional media.






14. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






15. Buying traffic - Big sites with deep pockets dominate






16. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






17. Targeted advertising based on content of the web page - e.g. Adsense






18. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






19. Tailoring content for many individuals.






20. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






21. A search engine's set of rules for ranking web pages.






22. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






23. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






24. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






25. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






26. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






27. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






28. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






29. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






30. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






31. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






32. Words or phrases that describe content and used when searching for something using a search engine.






33. An email database a company generates itself without purchasing or renting names.






34. The degree to which a website is available to users with physical challenges or technical limitations.






35. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






36. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






37. The name that is chosen to appear in the sender or from field of an email.






38. A function which allows the mobile user to click on a link to make a telephone call.






39. An online advertisement in the form of a graphic image that appears on a web page.






40. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






41. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






42. A web address which is unique to every page on the Internet.






43. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






44. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






45. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






46. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






47. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






48. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






49. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






50. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.