Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The activity of getting inbound links to your site - creating good content and making online friends is a start






2. How many different people visit a page/site






3. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






4. The actual text of a link (the highlighted text you can click to go to the linked page)






5. Converts a domain name into an IP address.






6. The visible - clickable text in a link.






7. # of times a whole page is served (or loaded)






8. Build one if you want total control over its content and all activity






9. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






10. A function which allows the mobile user to click on a link to make a telephone call.






11. A rough value Google assigns to a page






12. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






13. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






14. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






15. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






16. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






17. A click on a link that leads to another website.






18. A prominent aspect of a product which is beneficial to users.






19. A web address which is unique to every page on the Internet.






20. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






21. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






22. When businesses sell products/services to other businesses and not to consumers.






23. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






24. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






25. The listings on a SERP that are paid for.






26. How a web user moves through a website - and the elements that assist the user.






27. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






28. Transactions that take place on the server.






29. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






30. Last page visited






31. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






32. Google's system where you can put Google ads on your own site and get paid for clicks






33. To get free search traffic - think: why will they link to you?






34. The definitive version. In SEO - it refers to a definitive URL.






35. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






36. A metric that indicates whether a website is achieving its goals.






37. Newspapers - magazines - television and publishing houses are the realm of traditional media.






38. A document giving essential information concerning the problem that needs solving.






39. This is what makes your offering different to your competitors'.






40. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






41. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






42. When businesses sell products/services to consumers.






43. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






44. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






45. A search engine's set of rules for ranking web pages.






46. The paid search results on a SERP.






47. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






48. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






49. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






50. How Adsense and its type of ads work - advertiser pays for every click