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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Words or phrases that describe content and used when searching for something using a search engine.
keywords
Nofollow link
internal links
Dynamic parameter
2. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Business to Business (B2B)
Backlink
Dynamic parameter
Internet Protocol (IP) Address
3. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Robot.txt
Tracking
Paid search results
internal links
4. A visitor completing a target action.
Canonical
Conversion
Referrer
time on site
5. To give permission for emails to be sent to you.
SMM (Social Media Marketing)
Opt-in
HTML5
Open rate
6. Leftover Ad space that hasn't been sold
Soft bounce
Popup
Spider
remnant ad
7. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Dynamic keyword insertion
Cookie
CPC (Cost per click)
link building
8. Unpaid traffic that Google etc send - based on your quality content
Organic search results
Meta data
organic / natural traffic
nofollow
9. Used to describe the relative position of a web page in the SERPs.
Universal Resource Locator (URL)
Ranking
link equity / link juice
SEO (Search Engine Optimization)
10. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Internet Protocol (IP) Address
White list
Popup
App
11. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
hits
permalink
Robot.txt
Ranking
12. Tailoring content for many individuals.
Strategy
Popup
Web analytics
Mass customisation
13. The paid search results on a SERP.
Banner
page rank
Sponsored links
Navigation
14. Targeted advertising based on content of the web page - e.g. Adsense
contextual advertising
Common Page Elements
Cascading Style Sheets (CSS)
Opt-out
15. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Internet Protocol (IP) Address
Content network
Home page
Viral video
16. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Flash
inbound links / back links
Information architecture
CPC (Cost per click)
17. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
Tracking code
Alt text
list
Usability
18. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
Accessibility
co-op ad
Tracking
SEO (Search Engine Optimization)
19. The list of links often found running down one side of a blog
blog roll
Referrer
Compact HyperText Markup Language (CHTML)
Internet Service Provider (ISP)
20. The listings on a SERP that are paid for.
Revenue share
link equity / link juice
Soft bounce
Paid search results
21. The elements of a URL that are dynamically generated.
Business to Business (B2B)
canonical version
Double opt-in
Dynamic parameter
22. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
link building
Soft bounce
Double opt-in
Client-side
23. How Adsense and its type of ads work - advertiser pays for every click
CPC (Cost per click)
link farm
CPM (Cost per thousand impressions)
landing page
24. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Dynamic parameter
Traffic
Customer Relationship Management (CRM)
Above the fold
25. A software tool that collects data on website users based on metrics to measure its performance.
Web analytics
Navigation
page rank
Client-side
26. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Meta data
Hyperlink
page
Tracking
27. Links from external sites to our sites - if they like your stuff they will link to you
URL rewriting
Traffic
inbound links / back links
Commission
28. The percent of emails determined as opened out of the total number of emails sent.
Revenue share
Universal Resource Locator (URL)
App
Open rate
29. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Hard bounce
link farm
Tactic
Internet Portal (IP) address
30. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
unique domains
monetization
link equity / link juice
Algorithm
31. When businesses sell products/services to consumers.
Business to Consumers (B2C)
Heading tags
Persona
App
32. The layout and structure of a website - which should be according to information hierarchy and categories.
viral
Information architecture
page views
keywords
33. A specific action or method that contributes to achieving a goal.
Compact HyperText Markup Language (CHTML)
Advert
Tactic
Meta data
34. A prominent aspect of a product which is beneficial to users.
Conversion
Canonical
Feature
Revenue share
35. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
organic / natural traffic
Business to Consumers (B2C)
Cost per Lead (CPL)
Organic search results
36. An approach to web design that aims for lightweight code and standards compliant websites.
WebPR
CPM (Cost per thousand impressions)
Cascading Style Sheets (CSS)
Click-to-call
37. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Unique forwarders
Commission
Call to action (CTA)
Content network
38. An email database a company generates itself without purchasing or renting names.
Opt-in
House list
3G
Sponsored links
39. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
twitterati
keywords
Universal Resource Locator (URL)
Hyperlink
40. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
Universal Resource Locator (URL)
Search engine results page (SERP)
HTML5
canonical version
41. Marketing through social platforms like Facebook or Twitter etc.
anchor text
SMM (Social Media Marketing)
Strategy
landing page
42. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Active verb
Meta data
Anchor text
reciprocal linking
43. Last page visited
exit page
Viral video
Referrer
Accessibility
44. Transactions that take place before information is sent to the server.
Key performance indicator (KPI)
Spider
Client-side
Dynamic parameter
45. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
anchor text
Ranking
news sharing
Opt-out
46. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Database
page rank
Backlink
URL rewriting
47. Content websites that serve PPC adverts from the same provider - such as AdWords.
Meta tags
App
Content network
Tracking
48. The number of times a keyword or key phrase appears on a website.
Common Page Elements
Keyword frequency
Commission
keywords
49. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
blog roll
Above the fold
Click-to-call
crawler/spider/robot/bot
50. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Keyword phrase
Brief
3G
pinnacle key words / search words
Sorry!:) No result found.
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