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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
adwords
Accessibility
Dynamic keyword insertion
click through rate
2. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
page rank
monetization
Alt tag
title
3. A version of HTML for mobile devices and other limited hardware.
Compact HyperText Markup Language (CHTML)
title
Unique selling point (USP)
Revenue share
4. Targeted advertising based on content of the web page - e.g. Adsense
Open rate
contextual advertising
Organic search results
viral
5. The visible - clickable text in a link.
Anchor text
link farm
Persona
nofollow
6. The degree to which a website is available to users with physical challenges or technical limitations.
Accessibility
SMM (Social Media Marketing)
3G
Action
7. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Unique selling point (USP)
permalink
link bait
CPM (Cost per thousand impressions)
8. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Sender alias
Call to action (CTA)
title
Canonical
9. Type of internet marketing methods that is either illegal or frowned upon by search engines
black hat
White list
Sender alias
CPM (Cost per thousand impressions)
10. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
House list
Session
Strategy
contextual advertising
11. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Affiliate or Publisher
Google AdWords
Information architecture
Flash
12. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Popup
internal links
Meta data
Commission
13. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Domain name
Web analytics
link equity / link juice
Robot.txt
14. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Tracking
Customer Relationship Management (CRM)
Traditional media
Commission
15. Newspapers - magazines - television and publishing houses are the realm of traditional media.
black hat
Google AdWords
Traditional media
Common Page Elements
16. A prominent aspect of a product which is beneficial to users.
Feature
inbound links / back links
Backlink
bounce rate
17. The many many long tail words we might want to rank for (e.g. bhojpuri books)
Home page
long tail key words / search words
Nofollow link
Traffic
18. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
twitterati
Traffic
redirects
reciprocal linking
19. A function which allows the mobile user to click on a link to make a telephone call.
Meta tags
Click-to-call
Affiliate or Publisher
HTML5
20. A protocol for sending messages from one server to another.
CPM (Cost per thousand impressions)
Simple Mail Transfer Protocol (SMTP)
House list
blog roll
21. A rough value Google assigns to a page
Keyword phrase
Information architecture
page rank
White list
22. The definitive version. In SEO - it refers to a definitive URL.
Backlink
Cascading Style Sheets (CSS)
Canonical
Unique forwarders
23. # of times a whole page is served (or loaded)
page views
co-op ad
Search engine results page (SERP)
Cost per Lead (CPL)
24. The layout and structure of a website - which should be according to information hierarchy and categories.
website
Traffic
Information architecture
link farm
25. Transactions that take place on the server.
Server-side
Active verb
Common Page Elements
Brief
26. A click on a link that leads to another website.
link equity / link juice
Cascading Style Sheets (CSS)
adwords
Clickthrough
27. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
link bait
inbound links / back links
Database
Universal Resource Locator (URL)
28. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
Content network
Traditional media
landing page
affiliate
29. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
Web analytics
list
Meta data
Above the fold
30. The IP address is an exclusive number - which is used to represent every single computer in a network.
Information architecture
Internet Protocol (IP) Address
Breadcrumbs
Keyword rankings
31. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
co-op ad
Common Page Elements
Dynamic keyword insertion
unique domains
32. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
twitterati
link farm
Call to action (CTA)
canonical version
33. A metric that indicates whether a website is achieving its goals.
Unique forwarders
canonical version
inbound links / back links
Key performance indicator (KPI)
34. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
anchor text
page rank
Dynamic keyword insertion
news sharing
35. The Affiliate or Publisher markets the products of the Merchant.
Affiliate or Publisher
Animated GIF
SMM (Social Media Marketing)
monetization
36. Leftover Ad space that hasn't been sold
3G
Algorithm
redirects
remnant ad
37. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Internet Protocol (IP) Address
long tail key words / search words
Tracking code
Alt text
38. How a web user moves through a website - and the elements that assist the user.
Client-side
Navigation
Sender alias
Anchor text
39. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
conversion rate
Conversion
co-op ad
SMM (Social Media Marketing)
40. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Soft bounce
Click-to-call
Affiliate or Publisher
Traffic
41. The elements of a URL that are dynamically generated.
redirects
Client-side
Dynamic parameter
link equity / link juice
42. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Client-side
Spider
website
page views
43. To give permission for emails to be sent to you.
Opt-in
Meta tags
Banner
Simple Mail Transfer Protocol (SMTP)
44. A piece of code that tracks a user's interaction and movement through a website.
Internet Protocol (IP) Address
link building
Tracking code
Banner
45. Success rate of your Ad; how many people "buy" or completed the transaction
conversion rate
page
Sender alias
co-op ad
46. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
hits
nofollow
Call to action (CTA)
Sender alias
47. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
Client-side
URL rewriting
HTML5
Active verb
48. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Google AdWords
Heading tags
Meta tags
Brief
49. To get free search traffic - think: why will they link to you?
Viral video
Simple Mail Transfer Protocol (SMTP)
SEO (Search Engine Optimization)
remnant ad
50. Another name for headline - a great headline is the first thing that attracts users
viral
3G
Strategy
title