Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When businesses sell products/services to other businesses and not to consumers.






2. A rough value Google assigns to a page






3. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






4. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






5. The list of links often found running down one side of a blog






6. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






7. A metric that indicates whether a website is achieving its goals.






8. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






9. To give permission for emails to be sent to you.






10. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






11. A visitor completing a target action.






12. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






13. A specific action or method that contributes to achieving a goal.






14. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






15. How a web user moves through a website - and the elements that assist the user.






16. A piece of code that tracks a user's interaction and movement through a website.






17. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






18. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






19. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






20. The layout and structure of a website - which should be according to information hierarchy and categories.






21. The visible - clickable text in a link.






22. All the content that can be seen on a screen without scrolling down.






23. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






24. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






25. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






26. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






27. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






28. Build one if you want total control over its content and all activity






29. More than one keyword can be referred to as a keyword phrase.






30. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






31. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






32. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






33. Newspapers - magazines - television and publishing houses are the realm of traditional media.






34. A software tool that collects data on website users based on metrics to measure its performance.






35. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






36. A document giving essential information concerning the problem that needs solving.






37. Google's system where you can put Google ads on your own site and get paid for clicks






38. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






39. An online advertisement in the form of a graphic image that appears on a web page.






40. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






41. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






42. Used on Twitter to help others follow certain conversations. Users tag their comments.






43. The degree to which a website is available to users with physical challenges or technical limitations.






44. Success rate of your Ad; how many people "buy" or completed the transaction






45. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






46. A web address which is unique to every page on the Internet.






47. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






48. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






49. Type of internet marketing methods that is either illegal or frowned upon by search engines






50. Words or phrases that describe content and used when searching for something using a search engine.