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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Buying traffic - Big sites with deep pockets dominate
SEM/PPC (Search Engine Marketing / Pay per click)
Domain Name System(DNS)
Business to Business (B2B)
click through rate
2. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Banner
CPC (Cost per click)
Customer Relationship Management (CRM)
Business to Business (B2B)
3. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
co-op ad
Robot.txt
inbound links / back links
Spider
4. How Adsense and its type of ads work - advertiser pays for every click
CPC (Cost per click)
twitterati
Alt text
Hard bounce
5. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
Meta data
page
Cookie
exit page
6. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
Conversion
Mass customisation
viral
HTML5
7. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Popup
Robot.txt
Dynamic parameter
WebPR
8. The actual text of a link (the highlighted text you can click to go to the linked page)
Tracking
contextual advertising
Keyword phrase
anchor text
9. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
bounce rate
Keyword phrase
Cost per Lead (CPL)
Unique selling point (USP)
10. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
redirects
link farm
Call to action (CTA)
Compact HyperText Markup Language (CHTML)
11. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
click through rate
Content network
website
co-op ad
12. Another name for headline - a great headline is the first thing that attracts users
title
Backlink
list
Tracking code
13. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
keywords
Internet Service Provider (ISP)
Keyword frequency
Nofollow link
14. Leftover Ad space that hasn't been sold
Backlink
Mass customisation
remnant ad
twitterati
15. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
bounce rate
Double opt-in
landing page
contextual advertising
16. A web address which is unique to every page on the Internet.
Universal Resource Locator (URL)
Cost per Lead (CPL)
Usability
Tracking code
17. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Universal Resource Locator (URL)
Brief
White list
App
18. The code that is used to write most websites
black hat
HyperText Markup Language (HTML)
Clickthrough
CPM (Cost per thousand impressions)
19. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Dynamic keyword insertion
Breadcrumbs
House list
Dynamic parameter
20. An email database a company generates itself without purchasing or renting names.
Search engine results page (SERP)
House list
black hat
Canonical
21. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
unique domains
nofollow
redirects
Google AdWords
22. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Banner
inbound links / back links
Hard bounce
Database
23. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Cost per Lead (CPL)
Traditional media
crawler/spider/robot/bot
Viral video
24. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Conversion
Alt text
SEM/PPC (Search Engine Marketing / Pay per click)
Hyperlink
25. The elements of a URL that are dynamically generated.
Unique forwarders
Dynamic parameter
Banner
website
26. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Compact HyperText Markup Language (CHTML)
link bait
Business to Consumers (B2C)
anchor text
27. Links from one page on our site to another
internal links
nofollow
link equity / link juice
title
28. The listings on a SERP that are paid for.
Conversion
White list
Web analytics
Paid search results
29. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Unique forwarders
Breadcrumbs
Double opt-in
Compact HyperText Markup Language (CHTML)
30. Items which appear on every page of a website.
Meta tags
Common Page Elements
Affiliate or Publisher
conversion rate
31. A document giving essential information concerning the problem that needs solving.
black hat
Dynamic keyword insertion
Brief
page rank
32. The page a link links to
landing page
bounce rate
Search engine results page (SERP)
Usability
33. When businesses sell products/services to other businesses and not to consumers.
Business to Business (B2B)
Tracking
Click-to-call
Unique forwarders
34. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Commission
internal links
Spider
website
35. The positive outcome for a user that a feature provides.
keywords
Benefit
Online Reputation Management (ORM)
Open rate
36. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
adwords
time on site
crawler/spider/robot/bot
internal links
37. All the content that can be seen on a screen without scrolling down.
Above the fold
Accessibility
Opt-in
Tracking code
38. A character used to define a group of users to a website.
bounce rate
CPM (Cost per thousand impressions)
Persona
Sponsored links
39. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
URL rewriting
Active verb
Internet Service Provider (ISP)
Organic search results
40. The list of links often found running down one side of a blog
White list
blog roll
Accessibility
Dynamic keyword insertion
41. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Backlink
Domain Name System(DNS)
Client-side
Referrer
42. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
click through rate
Keyword rankings
White list
Referrer
43. The visitors that visit a website.
long tail key words / search words
keywords
Traffic
time on site
44. A visitor completing a target action.
Robot.txt
Conversion
Alt tag
Business to Business (B2B)
45. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
time on site
Keyword frequency
Robot.txt
Mass customisation
46. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
White list
Mass customisation
remnant ad
SEM/PPC (Search Engine Marketing / Pay per click)
47. The percent of emails determined as opened out of the total number of emails sent.
co-op ad
Open rate
Breadcrumbs
Brief
48. Unrequested window that opens on top of the currently viewed window.
Heading tags
White list
Popup
viral
49. Used on Twitter to help others follow certain conversations. Users tag their comments.
Meta data
hashtag
Organic search results
remnant ad
50. A version of HTML for mobile devices and other limited hardware.
Compact HyperText Markup Language (CHTML)
conversion rate
remnant ad
Google AdWords
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