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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Nofollow link
Referrer
conversion rate
Soft bounce
2. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
SEM/PPC (Search Engine Marketing / Pay per click)
Dynamic keyword insertion
reciprocal linking
Accessibility
3. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
URL rewriting
page
Internet Portal (IP) address
Database
4. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Tactic
Hard bounce
Content network
House list
5. The many many long tail words we might want to rank for (e.g. bhojpuri books)
WebPR
long tail key words / search words
Alt tag
Soft bounce
6. Marketing through social platforms like Facebook or Twitter etc.
Key performance indicator (KPI)
SMM (Social Media Marketing)
Universal Resource Locator (URL)
Cascading Style Sheets (CSS)
7. Items which appear on every page of a website.
Soft bounce
Content network
hits
Common Page Elements
8. To give permission for emails to be sent to you.
conversion rate
Tactic
Opt-in
Opt-out
9. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Alt tag
Above the fold
Meta tags
Universal Resource Locator (URL)
10. The page a link links to
Ranking
link building
Advert
landing page
11. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
list
Breadcrumbs
unique domains
Clickthrough
12. When businesses sell products/services to other businesses and not to consumers.
Meta data
Business to Business (B2B)
Popup
hits
13. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
SEM/PPC (Search Engine Marketing / Pay per click)
Tactic
Hyperlink
website
14. A function which allows the mobile user to click on a link to make a telephone call.
Unique selling point (USP)
Internet Protocol (IP) Address
Click-to-call
House list
15. The actual text of a link (the highlighted text you can click to go to the linked page)
anchor text
House list
Session
Accessibility
16. The definitive version. In SEO - it refers to a definitive URL.
Canonical
Viral video
CPM (Cost per thousand impressions)
Sponsored links
17. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Opt-out
link bait
Paid search results
Alt tag
18. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Canonical
Session
Traffic
Call to action (CTA)
19. The visitors that visit a website.
Session
Traffic
Tactic
Home page
20. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
monetization
Double opt-in
affiliate
HTML5
21. Converts a domain name into an IP address.
long tail key words / search words
exit page
Domain Name System(DNS)
nofollow
22. A rough value Google assigns to a page
Popup
page rank
Affiliate or Publisher
Opt-in
23. Type of internet marketing methods that is either illegal or frowned upon by search engines
keywords
black hat
Business to Business (B2B)
Affiliate or Publisher
24. Build one if you want total control over its content and all activity
page views
App
Advert
website
25. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Dynamic keyword insertion
conversion rate
link building
page
26. Used on Twitter to help others follow certain conversations. Users tag their comments.
Double opt-in
hashtag
bounce rate
link bait
27. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
page rank
monetization
link equity / link juice
permalink
28. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
affiliate
organic / natural traffic
Unique forwarders
Keyword rankings
29. Buying traffic - Big sites with deep pockets dominate
Session
Robot.txt
crawler/spider/robot/bot
SEM/PPC (Search Engine Marketing / Pay per click)
30. A search engine's set of rules for ranking web pages.
Canonical
remnant ad
permalink
Algorithm
31. The visible - clickable text in a link.
Anchor text
Robot.txt
redirects
Cascading Style Sheets (CSS)
32. Transactions that take place before information is sent to the server.
Universal Resource Locator (URL)
Client-side
Brief
reciprocal linking
33. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Mass customisation
Double opt-in
House list
anchor text
34. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Heading tags
Hard bounce
Tracking
page rank
35. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
URL rewriting
Google AdWords
Compact HyperText Markup Language (CHTML)
Hard bounce
36. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
Cascading Style Sheets (CSS)
Business to Business (B2B)
Alt text
bounce rate
37. How Adsense and its type of ads work - advertiser pays for every click
Canonical
CPC (Cost per click)
Sender alias
Conversion
38. Tailoring content for many individuals.
list
Mass customisation
Domain name
adsense
39. The listings on a SERP that are paid for.
Paid search results
HTML5
Referrer
Server-side
40. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
URL rewriting
crawler/spider/robot/bot
nofollow
Internet Service Provider (ISP)
41. Success rate of your Ad; how many people "buy" or completed the transaction
Alt text
3G
Action
conversion rate
42. The Affiliate or Publisher markets the products of the Merchant.
Affiliate or Publisher
Unique selling point (USP)
Session
page rank
43. All the content that can be seen on a screen without scrolling down.
Sponsored links
twitterati
Above the fold
Strategy
44. A version of HTML for mobile devices and other limited hardware.
Compact HyperText Markup Language (CHTML)
canonical version
blog roll
landing page
45. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
crawler/spider/robot/bot
unique domains
pinnacle key words / search words
Simple Mail Transfer Protocol (SMTP)
46. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
bounce rate
Strategy
Referrer
monetization
47. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
click through rate
Client-side
Internet Portal (IP) address
twitterati
48. Another name for headline - a great headline is the first thing that attracts users
Usability
affiliate
Simple Mail Transfer Protocol (SMTP)
title
49. Google's system where you can put Google ads on your own site and get paid for clicks
Dynamic keyword insertion
conversion rate
Animated GIF
adsense
50. To get free search traffic - think: why will they link to you?
Active verb
Alt tag
website
SEO (Search Engine Optimization)