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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Information architecture
Cookie
link equity / link juice
Cost per Lead (CPL)
2. Words or phrases that describe content and used when searching for something using a search engine.
hits
keywords
link farm
Cost per Lead (CPL)
3. A visitor completing a target action.
Conversion
blog roll
Dynamic parameter
SMM (Social Media Marketing)
4. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Usability
Organic search results
viral
inbound links / back links
5. A character used to define a group of users to a website.
Persona
time on site
Meta tags
Viral video
6. A web address which is unique to every page on the Internet.
Universal Resource Locator (URL)
Key performance indicator (KPI)
Feature
Popup
7. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
House list
Open rate
Strategy
Web analytics
8. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Opt-out
Business to Business (B2B)
Opt-in
time on site
9. Transactions that take place on the server.
link farm
unique visitors
Server-side
co-op ad
10. The activity of getting inbound links to your site - creating good content and making online friends is a start
Tracking code
Sender alias
link building
Double opt-in
11. The percent of emails determined as opened out of the total number of emails sent.
Open rate
Clickthrough
conversion rate
Call to action (CTA)
12. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
WebPR
link bait
Strategy
internal links
13. Another name for headline - a great headline is the first thing that attracts users
title
WebPR
click through rate
Organic search results
14. A rough value Google assigns to a page
page rank
SMM (Social Media Marketing)
exit page
Popup
15. The layout and structure of a website - which should be according to information hierarchy and categories.
Server-side
reciprocal linking
Information architecture
organic / natural traffic
16. Unrequested window that opens on top of the currently viewed window.
Keyword frequency
unique domains
CPC (Cost per click)
Popup
17. To get free search traffic - think: why will they link to you?
Tracking code
unique domains
SEO (Search Engine Optimization)
HyperText Markup Language (HTML)
18. When businesses sell products/services to consumers.
news sharing
Business to Consumers (B2C)
Sponsored links
bounce rate
19. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
page rank
Keyword rankings
Canonical
WebPR
20. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Click-to-call
Dynamic keyword insertion
Feature
SEO (Search Engine Optimization)
21. The number of individuals who forwarded a specific email on.
Unique selling point (USP)
Tactic
landing page
Unique forwarders
22. An approach to web design that aims for lightweight code and standards compliant websites.
Cascading Style Sheets (CSS)
Ranking
App
Unique selling point (USP)
23. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Cascading Style Sheets (CSS)
Dynamic keyword insertion
Above the fold
permalink
24. How most sites price ads
SMM (Social Media Marketing)
long tail key words / search words
WebPR
CPM (Cost per thousand impressions)
25. Links from one page on our site to another
Double opt-in
internal links
Banner
Alt tag
26. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
reciprocal linking
page
Brief
Sender alias
27. The IP address is an exclusive number - which is used to represent every single computer in a network.
Click-to-call
Viral video
Internet Protocol (IP) Address
HyperText Markup Language (HTML)
28. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
Business to Consumers (B2C)
page
unique visitors
Database
29. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Open rate
redirects
click through rate
Hard bounce
30. An email database a company generates itself without purchasing or renting names.
House list
Canonical
unique domains
crawler/spider/robot/bot
31. A prominent aspect of a product which is beneficial to users.
Robot.txt
Feature
Canonical
Client-side
32. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Heading tags
nofollow
link equity / link juice
redirects
33. How many different people visit a page/site
unique visitors
link building
Business to Consumers (B2C)
Content network
34. The definitive version. In SEO - it refers to a definitive URL.
Breadcrumbs
Double opt-in
Revenue share
Canonical
35. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
exit page
HTML5
Web analytics
pinnacle key words / search words
36. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
co-op ad
Keyword rankings
Mass customisation
Feature
37. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Alt tag
inbound links / back links
Domain Name System(DNS)
page views
38. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
viral
crawler/spider/robot/bot
Accessibility
Persona
39. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Benefit
Dynamic keyword insertion
Common Page Elements
Soft bounce
40. This is what makes your offering different to your competitors'.
long tail key words / search words
SEM/PPC (Search Engine Marketing / Pay per click)
Sponsored links
Unique selling point (USP)
41. Google's system where you can put Google ads on your own site and get paid for clicks
adsense
twitterati
Conversion
Cost per Lead (CPL)
42. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Meta tags
inbound links / back links
Active verb
co-op ad
43. Success rate of your Ad; how many people "buy" or completed the transaction
keywords
website
bounce rate
conversion rate
44. An online advertisement in the form of a graphic image that appears on a web page.
Internet Portal (IP) address
Banner
Tracking code
Cascading Style Sheets (CSS)
45. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
internal links
Clickthrough
monetization
Ranking
46. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
CPM (Cost per thousand impressions)
affiliate
Information architecture
Ranking
47. # of files a site served (or loaded)
Alt tag
Robot.txt
hits
landing page
48. Last page visited
Open rate
nofollow
exit page
conversion rate
49. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
adsense
Hard bounce
Benefit
nofollow
50. To give permission for emails to be sent to you.
Dynamic parameter
Opt-in
Popup
Opt-out