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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The activity of getting inbound links to your site - creating good content and making online friends is a start
Active verb
twitterati
unique domains
link building
2. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Domain name
Heading tags
Keyword rankings
Canonical
3. Used to describe the relative position of a web page in the SERPs.
Ranking
Customer Relationship Management (CRM)
Nofollow link
monetization
4. The visible - clickable text in a link.
Persona
SMM (Social Media Marketing)
Anchor text
SEM/PPC (Search Engine Marketing / Pay per click)
5. A character used to define a group of users to a website.
Keyword frequency
organic / natural traffic
Persona
title
6. Transactions that take place before information is sent to the server.
Hard bounce
Client-side
Tracking
page
7. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Home page
title
Revenue share
Compact HyperText Markup Language (CHTML)
8. Content websites that serve PPC adverts from the same provider - such as AdWords.
Conversion
Heading tags
Content network
long tail key words / search words
9. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
time on site
Cookie
Business to Consumers (B2C)
Alt text
10. The many many long tail words we might want to rank for (e.g. bhojpuri books)
WebPR
long tail key words / search words
conversion rate
Internet Service Provider (ISP)
11. How Adsense and its type of ads work - advertiser pays for every click
Common Page Elements
nofollow
page
CPC (Cost per click)
12. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
link farm
Business to Consumers (B2C)
Animated GIF
Server-side
13. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Tactic
black hat
Content network
App
14. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
Breadcrumbs
Customer Relationship Management (CRM)
Organic search results
page
15. Marketing through social platforms like Facebook or Twitter etc.
list
Advert
SMM (Social Media Marketing)
Common Page Elements
16. An online advertisement in the form of a graphic image that appears on a web page.
Internet Service Provider (ISP)
Banner
Benefit
Dynamic keyword insertion
17. The Affiliate or Publisher markets the products of the Merchant.
Spider
Sender alias
Keyword frequency
Affiliate or Publisher
18. Tailoring content for many individuals.
House list
Mass customisation
Client-side
Universal Resource Locator (URL)
19. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Viral video
affiliate
Action
Strategy
20. A version of HTML for mobile devices and other limited hardware.
URL rewriting
unique visitors
Compact HyperText Markup Language (CHTML)
redirects
21. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Advert
link bait
Paid search results
Sender alias
22. How many different people visit a page/site
unique visitors
co-op ad
Heading tags
Sponsored links
23. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
list
Cost per Lead (CPL)
Customer Relationship Management (CRM)
Breadcrumbs
24. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Action
Internet Protocol (IP) Address
Algorithm
Home page
25. The number of times a keyword or key phrase appears on a website.
Traditional media
adsense
Viral video
Keyword frequency
26. # of times a whole page is served (or loaded)
WebPR
page views
Web analytics
HyperText Markup Language (HTML)
27. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Meta tags
Internet Portal (IP) address
adwords
permalink
28. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Meta tags
Traffic
click through rate
permalink
29. A specific action or method that contributes to achieving a goal.
Opt-out
twitterati
bounce rate
Tactic
30. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Call to action (CTA)
keywords
unique domains
Unique forwarders
31. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Accessibility
Cost per Lead (CPL)
Opt-out
Robot.txt
32. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Advert
Alt tag
Search engine results page (SERP)
redirects
33. Links from one page on our site to another
internal links
unique visitors
landing page
Business to Business (B2B)
34. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
unique visitors
Online Reputation Management (ORM)
Unique forwarders
Referrer
35. Google's system where you can put Google ads on your own site and get paid for clicks
Key performance indicator (KPI)
long tail key words / search words
page
adsense
36. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Viral video
Action
exit page
Customer Relationship Management (CRM)
37. Success rate of your Ad; how many people "buy" or completed the transaction
Popup
CPC (Cost per click)
Banner
conversion rate
38. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Breadcrumbs
Keyword rankings
Dynamic keyword insertion
House list
39. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Ranking
Business to Consumers (B2C)
Content network
Traditional media
40. A function which allows the mobile user to click on a link to make a telephone call.
Usability
Click-to-call
Heading tags
Session
41. A protocol for sending messages from one server to another.
Clickthrough
Spider
long tail key words / search words
Simple Mail Transfer Protocol (SMTP)
42. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Sponsored links
Google AdWords
SEO (Search Engine Optimization)
remnant ad
43. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
page
Tracking code
contextual advertising
nofollow
44. The visitors that visit a website.
Cost per Lead (CPL)
link bait
Traffic
SEO (Search Engine Optimization)
45. Converts a domain name into an IP address.
Meta data
Organic search results
news sharing
Domain Name System(DNS)
46. A metric that indicates whether a website is achieving its goals.
Alt tag
Unique forwarders
Tracking
Key performance indicator (KPI)
47. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
twitterati
remnant ad
Canonical
Double opt-in
48. The name that is chosen to appear in the sender or from field of an email.
list
adwords
black hat
Sender alias
49. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Hard bounce
time on site
conversion rate
CPC (Cost per click)
50. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
page views
Meta tags
list
HTML5
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