Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tailoring content for many individuals.






2. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






3. # of files a site served (or loaded)






4. An online advertisement in the form of a graphic image that appears on a web page.






5. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






6. The list of links often found running down one side of a blog






7. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






8. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






9. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






10. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






11. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






12. Leftover Ad space that hasn't been sold






13. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






14. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






15. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






16. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






17. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






18. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






19. Words or phrases that describe content and used when searching for something using a search engine.






20. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






21. This is what makes your offering different to your competitors'.






22. A search engine's set of rules for ranking web pages.






23. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






24. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






25. Content websites that serve PPC adverts from the same provider - such as AdWords.






26. Last page visited






27. The number of individuals who forwarded a specific email on.






28. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






29. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






30. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






31. When businesses sell products/services to other businesses and not to consumers.






32. What you see when you perform a search on a search engine.






33. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






34. Used to describe the relative position of a web page in the SERPs.






35. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






36. The name that is chosen to appear in the sender or from field of an email.






37. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






38. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






39. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






40. Transactions that take place before information is sent to the server.






41. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






42. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






43. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






44. Links from one page on our site to another






45. The listings on a SERP that are paid for.






46. The many many long tail words we might want to rank for (e.g. bhojpuri books)






47. An approach to web design that aims for lightweight code and standards compliant websites.






48. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






49. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






50. How a web user moves through a website - and the elements that assist the user.