Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Transactions that take place on the server.






2. How a web user moves through a website - and the elements that assist the user.






3. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






4. A document giving essential information concerning the problem that needs solving.






5. # of files a site served (or loaded)






6. An online advertisement in the form of a graphic image that appears on a web page.






7. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






8. A character used to define a group of users to a website.






9. Newspapers - magazines - television and publishing houses are the realm of traditional media.






10. More than one keyword can be referred to as a keyword phrase.






11. Leftover Ad space that hasn't been sold






12. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






13. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






14. Items which appear on every page of a website.






15. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






16. A rough value Google assigns to a page






17. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






18. Google's system where you can put Google ads on your own site and get paid for clicks






19. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






20. A specific action or method that contributes to achieving a goal.






21. When businesses sell products/services to other businesses and not to consumers.






22. Unrequested window that opens on top of the currently viewed window.






23. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






24. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






25. The many many long tail words we might want to rank for (e.g. bhojpuri books)






26. Last page visited






27. A software tool that collects data on website users based on metrics to measure its performance.






28. Targeted advertising based on content of the web page - e.g. Adsense






29. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






30. A visitor completing a target action.






31. The list of links often found running down one side of a blog






32. Marketing through social platforms like Facebook or Twitter etc.






33. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






34. A prominent aspect of a product which is beneficial to users.






35. A web address which is unique to every page on the Internet.






36. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






37. Build one if you want total control over its content and all activity






38. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






39. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






40. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






41. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






42. A click on a link that leads to another website.






43. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






44. The positive outcome for a user that a feature provides.






45. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






46. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






47. The visitors that visit a website.






48. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






49. An email database a company generates itself without purchasing or renting names.






50. The definitive version. In SEO - it refers to a definitive URL.