Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of individuals who forwarded a specific email on.






2. Buying traffic - Big sites with deep pockets dominate






3. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






4. A character used to define a group of users to a website.






5. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






6. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






7. An email database a company generates itself without purchasing or renting names.






8. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






9. Success rate of your Ad; how many people "buy" or completed the transaction






10. To give permission for emails to be sent to you.






11. # of files a site served (or loaded)






12. A visitor completing a target action.






13. Converts a domain name into an IP address.






14. A software tool that collects data on website users based on metrics to measure its performance.






15. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






16. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






17. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






18. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






19. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






20. A web address which is unique to every page on the Internet.






21. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






22. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






23. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






24. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






25. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






26. More than one keyword can be referred to as a keyword phrase.






27. The actual text of a link (the highlighted text you can click to go to the linked page)






28. Content websites that serve PPC adverts from the same provider - such as AdWords.






29. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






30. Transactions that take place before information is sent to the server.






31. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






32. The positive outcome for a user that a feature provides.






33. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






34. Words or phrases that describe content and used when searching for something using a search engine.






35. Build one if you want total control over its content and all activity






36. How Adsense and its type of ads work - advertiser pays for every click






37. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






38. Used to describe the relative position of a web page in the SERPs.






39. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






40. An online advertisement in the form of a graphic image that appears on a web page.






41. Type of internet marketing methods that is either illegal or frowned upon by search engines






42. Unpaid traffic that Google etc send - based on your quality content






43. Links from one page on our site to another






44. A piece of code that tracks a user's interaction and movement through a website.






45. The failed delivery of email communication due to an undeviating reason like a non-existent address.






46. Targeted advertising based on content of the web page - e.g. Adsense






47. How most sites price ads






48. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






49. How a web user moves through a website - and the elements that assist the user.






50. A protocol for sending messages from one server to another.