Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The name that is chosen to appear in the sender or from field of an email.






2. The Affiliate or Publisher markets the products of the Merchant.






3. A metric that indicates whether a website is achieving its goals.






4. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






5. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






6. The elements of a URL that are dynamically generated.






7. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






8. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






9. A function which allows the mobile user to click on a link to make a telephone call.






10. Content websites that serve PPC adverts from the same provider - such as AdWords.






11. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






12. Used to describe the relative position of a web page in the SERPs.






13. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






14. An approach to web design that aims for lightweight code and standards compliant websites.






15. This is what makes your offering different to your competitors'.






16. The visible - clickable text in a link.






17. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






18. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






19. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






20. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






21. The number of times a keyword or key phrase appears on a website.






22. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






23. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






24. A rough value Google assigns to a page






25. How a web user moves through a website - and the elements that assist the user.






26. The failed delivery of email communication due to an undeviating reason like a non-existent address.






27. The layout and structure of a website - which should be according to information hierarchy and categories.






28. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






29. The paid search results on a SERP.






30. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






31. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






32. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






33. The list of links often found running down one side of a blog






34. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






35. Success rate of your Ad; how many people "buy" or completed the transaction






36. Marketing through social platforms like Facebook or Twitter etc.






37. A character used to define a group of users to a website.






38. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






39. Buying traffic - Big sites with deep pockets dominate






40. How Adsense and its type of ads work - advertiser pays for every click






41. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






42. Newspapers - magazines - television and publishing houses are the realm of traditional media.






43. The page a link links to






44. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






45. Tailoring content for many individuals.






46. A web address which is unique to every page on the Internet.






47. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






48. A software tool that collects data on website users based on metrics to measure its performance.






49. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






50. When duplicate content is found on multiple pages - which version does Google think is the definitive version?







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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