Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This is what makes your offering different to your competitors'.






2. The visitors that visit a website.






3. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






4. Words or phrases that describe content and used when searching for something using a search engine.






5. All the content that can be seen on a screen without scrolling down.






6. The listings on a SERP that are paid for.






7. The page a link links to






8. Marketing through social platforms like Facebook or Twitter etc.






9. Commission structure where the affiliate earns a percentage of a sale.






10. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






11. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






12. A specific action or method that contributes to achieving a goal.






13. The paid search results on a SERP.






14. A search engine's set of rules for ranking web pages.






15. A character used to define a group of users to a website.






16. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






17. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






18. When businesses sell products/services to other businesses and not to consumers.






19. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






20. Transactions that take place on the server.






21. A prominent aspect of a product which is beneficial to users.






22. What you see when you perform a search on a search engine.






23. The activity of getting inbound links to your site - creating good content and making online friends is a start






24. The definitive version. In SEO - it refers to a definitive URL.






25. The layout and structure of a website - which should be according to information hierarchy and categories.






26. A protocol for sending messages from one server to another.






27. The many many long tail words we might want to rank for (e.g. bhojpuri books)






28. The degree to which a website is available to users with physical challenges or technical limitations.






29. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






30. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






31. Used to describe the relative position of a web page in the SERPs.






32. Transactions that take place before information is sent to the server.






33. Buying traffic - Big sites with deep pockets dominate






34. Converts a domain name into an IP address.






35. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






36. The IP address is an exclusive number - which is used to represent every single computer in a network.






37. The number of times a keyword or key phrase appears on a website.






38. To give permission for emails to be sent to you.






39. The list of links often found running down one side of a blog






40. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






41. Content websites that serve PPC adverts from the same provider - such as AdWords.






42. Links from one page on our site to another






43. A rough value Google assigns to a page






44. # of files a site served (or loaded)






45. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






46. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






47. Google's system where you can put Google ads on your own site and get paid for clicks






48. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






49. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






50. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.