Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






2. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






3. A piece of code that tracks a user's interaction and movement through a website.






4. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






5. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






6. Unpaid traffic that Google etc send - based on your quality content






7. A specific action or method that contributes to achieving a goal.






8. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






9. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






10. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






11. Success rate of your Ad; how many people "buy" or completed the transaction






12. Last page visited






13. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






14. Leftover Ad space that hasn't been sold






15. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






16. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






17. An email database a company generates itself without purchasing or renting names.






18. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






19. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






20. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






21. This is what makes your offering different to your competitors'.






22. A version of HTML for mobile devices and other limited hardware.






23. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






24. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






25. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






26. Used on Twitter to help others follow certain conversations. Users tag their comments.






27. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






28. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






29. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






30. What you see when you perform a search on a search engine.






31. The many many long tail words we might want to rank for (e.g. bhojpuri books)






32. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






33. A visitor completing a target action.






34. A click on a link that leads to another website.






35. Type of internet marketing methods that is either illegal or frowned upon by search engines






36. Targeted advertising based on content of the web page - e.g. Adsense






37. Another name for headline - a great headline is the first thing that attracts users






38. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






39. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






40. The elements of a URL that are dynamically generated.






41. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






42. Marketing through social platforms like Facebook or Twitter etc.






43. When businesses sell products/services to consumers.






44. Links from one page on our site to another






45. To give permission for emails to be sent to you.






46. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






47. A metric that indicates whether a website is achieving its goals.






48. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






49. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






50. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain







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Can you answer 50 questions in 15 minutes?


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