Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Links from one page on our site to another






2. Words or phrases that describe content and used when searching for something using a search engine.






3. Google's system where you can put Google ads on your own site and get paid for clicks






4. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






5. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






6. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






7. The failed delivery of email communication due to an undeviating reason like a non-existent address.






8. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






9. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






10. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






11. Newspapers - magazines - television and publishing houses are the realm of traditional media.






12. All the content that can be seen on a screen without scrolling down.






13. Tailoring content for many individuals.






14. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






15. Last page visited






16. The number of times a keyword or key phrase appears on a website.






17. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






18. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






19. Unpaid traffic that Google etc send - based on your quality content






20. The activity of getting inbound links to your site - creating good content and making online friends is a start






21. A protocol for sending messages from one server to another.






22. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






23. A rough value Google assigns to a page






24. A metric that indicates whether a website is achieving its goals.






25. Another name for headline - a great headline is the first thing that attracts users






26. A visitor completing a target action.






27. The percent of emails determined as opened out of the total number of emails sent.






28. The page a link links to






29. Marketing through social platforms like Facebook or Twitter etc.






30. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






31. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






32. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






33. The paid search results on a SERP.






34. Content websites that serve PPC adverts from the same provider - such as AdWords.






35. When businesses sell products/services to other businesses and not to consumers.






36. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






37. What you see when you perform a search on a search engine.






38. The many many long tail words we might want to rank for (e.g. bhojpuri books)






39. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






40. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






41. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






42. How many different people visit a page/site






43. Commission structure where the affiliate earns a percentage of a sale.






44. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






45. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






46. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






47. # of files a site served (or loaded)






48. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






49. A version of HTML for mobile devices and other limited hardware.






50. When duplicate content is found on multiple pages - which version does Google think is the definitive version?