Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






2. The positive outcome for a user that a feature provides.






3. The number of individuals who forwarded a specific email on.






4. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






5. Tailoring content for many individuals.






6. A rough value Google assigns to a page






7. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






8. An online advertisement in the form of a graphic image that appears on a web page.






9. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






10. Last page visited






11. The listings on a SERP that are paid for.






12. Leftover Ad space that hasn't been sold






13. An approach to web design that aims for lightweight code and standards compliant websites.






14. A document giving essential information concerning the problem that needs solving.






15. More than one keyword can be referred to as a keyword phrase.






16. A software tool that collects data on website users based on metrics to measure its performance.






17. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






18. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






19. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






20. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






21. Words or phrases that describe content and used when searching for something using a search engine.






22. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






23. How most sites price ads






24. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






25. Another name for headline - a great headline is the first thing that attracts users






26. The elements of a URL that are dynamically generated.






27. A specific action or method that contributes to achieving a goal.






28. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






29. Unpaid traffic that Google etc send - based on your quality content






30. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






31. Build one if you want total control over its content and all activity






32. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






33. When businesses sell products/services to other businesses and not to consumers.






34. A version of HTML for mobile devices and other limited hardware.






35. A click on a link that leads to another website.






36. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






37. The page a link links to






38. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






39. Newspapers - magazines - television and publishing houses are the realm of traditional media.






40. The actual text of a link (the highlighted text you can click to go to the linked page)






41. A visitor completing a target action.






42. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






43. Targeted advertising based on content of the web page - e.g. Adsense






44. Success rate of your Ad; how many people "buy" or completed the transaction






45. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






46. The IP address is an exclusive number - which is used to represent every single computer in a network.






47. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






48. The paid search results on a SERP.






49. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






50. The list of links often found running down one side of a blog