Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






2. Words or phrases that describe content and used when searching for something using a search engine.






3. A visitor completing a target action.






4. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






5. A character used to define a group of users to a website.






6. A web address which is unique to every page on the Internet.






7. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






8. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






9. Transactions that take place on the server.






10. The activity of getting inbound links to your site - creating good content and making online friends is a start






11. The percent of emails determined as opened out of the total number of emails sent.






12. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






13. Another name for headline - a great headline is the first thing that attracts users






14. A rough value Google assigns to a page






15. The layout and structure of a website - which should be according to information hierarchy and categories.






16. Unrequested window that opens on top of the currently viewed window.






17. To get free search traffic - think: why will they link to you?






18. When businesses sell products/services to consumers.






19. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






20. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






21. The number of individuals who forwarded a specific email on.






22. An approach to web design that aims for lightweight code and standards compliant websites.






23. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






24. How most sites price ads






25. Links from one page on our site to another






26. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






27. The IP address is an exclusive number - which is used to represent every single computer in a network.






28. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






29. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






30. An email database a company generates itself without purchasing or renting names.






31. A prominent aspect of a product which is beneficial to users.






32. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






33. How many different people visit a page/site






34. The definitive version. In SEO - it refers to a definitive URL.






35. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






36. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






37. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






38. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






39. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






40. This is what makes your offering different to your competitors'.






41. Google's system where you can put Google ads on your own site and get paid for clicks






42. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






43. Success rate of your Ad; how many people "buy" or completed the transaction






44. An online advertisement in the form of a graphic image that appears on a web page.






45. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






46. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






47. # of files a site served (or loaded)






48. Last page visited






49. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






50. To give permission for emails to be sent to you.