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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Internet Portal (IP) address
keywords
Flash
inbound links / back links
2. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
page views
Robot.txt
Clickthrough
Dynamic keyword insertion
3. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
affiliate
news sharing
Opt-out
Above the fold
4. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Traditional media
contextual advertising
bounce rate
Animated GIF
5. An email database a company generates itself without purchasing or renting names.
inbound links / back links
adwords
House list
Traffic
6. Success rate of your Ad; how many people "buy" or completed the transaction
link equity / link juice
conversion rate
Search engine results page (SERP)
Alt text
7. The visitors that visit a website.
link farm
Traffic
Internet Portal (IP) address
Unique forwarders
8. The code that is used to write most websites
HyperText Markup Language (HTML)
Dynamic keyword insertion
SMM (Social Media Marketing)
Meta data
9. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Open rate
pinnacle key words / search words
viral
Heading tags
10. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Domain name
Flash
Canonical
adwords
11. A prominent aspect of a product which is beneficial to users.
SEM/PPC (Search Engine Marketing / Pay per click)
SMM (Social Media Marketing)
Feature
viral
12. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Keyword rankings
adsense
link equity / link juice
3G
13. Words or phrases that describe content and used when searching for something using a search engine.
Web analytics
organic / natural traffic
crawler/spider/robot/bot
keywords
14. How Adsense and its type of ads work - advertiser pays for every click
Persona
co-op ad
CPC (Cost per click)
long tail key words / search words
15. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Hard bounce
blog roll
Opt-out
Business to Consumers (B2C)
16. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Traditional media
Call to action (CTA)
White list
Revenue share
17. Transactions that take place on the server.
Cascading Style Sheets (CSS)
Sponsored links
Server-side
Unique forwarders
18. A visitor completing a target action.
Search engine results page (SERP)
Clickthrough
Conversion
link bait
19. A character used to define a group of users to a website.
App
list
Persona
Key performance indicator (KPI)
20. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
Tracking
reciprocal linking
Customer Relationship Management (CRM)
Information architecture
21. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Keyword phrase
Call to action (CTA)
long tail key words / search words
time on site
22. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
adsense
Double opt-in
Alt text
twitterati
23. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Nofollow link
Clickthrough
Action
blog roll
24. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
Cascading Style Sheets (CSS)
Search engine results page (SERP)
landing page
Cookie
25. Used to describe the relative position of a web page in the SERPs.
Banner
Key performance indicator (KPI)
HTML5
Ranking
26. The page a link links to
keywords
landing page
Unique forwarders
hits
27. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Heading tags
Keyword rankings
Call to action (CTA)
contextual advertising
28. The IP address is an exclusive number - which is used to represent every single computer in a network.
time on site
link building
Internet Protocol (IP) Address
Sender alias
29. More than one keyword can be referred to as a keyword phrase.
Dynamic keyword insertion
SMM (Social Media Marketing)
Usability
Keyword phrase
30. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Strategy
Above the fold
Traditional media
Algorithm
31. All the content that can be seen on a screen without scrolling down.
news sharing
organic / natural traffic
Above the fold
Session
32. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
link equity / link juice
Anchor text
anchor text
Nofollow link
33. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Client-side
Unique selling point (USP)
Meta tags
Google AdWords
34. A specific action or method that contributes to achieving a goal.
long tail key words / search words
Tactic
Nofollow link
Meta tags
35. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
Internet Portal (IP) address
Above the fold
Cookie
list
36. The paid search results on a SERP.
Strategy
SMM (Social Media Marketing)
Sponsored links
Sender alias
37. A metric that indicates whether a website is achieving its goals.
bounce rate
canonical version
Popup
Key performance indicator (KPI)
38. Buying traffic - Big sites with deep pockets dominate
Mass customisation
Commission
SEM/PPC (Search Engine Marketing / Pay per click)
Above the fold
39. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
Internet Portal (IP) address
Customer Relationship Management (CRM)
HTML5
co-op ad
40. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
co-op ad
Keyword frequency
bounce rate
Online Reputation Management (ORM)
41. A click on a link that leads to another website.
URL rewriting
Domain name
Mass customisation
Clickthrough
42. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
page views
Flash
Organic search results
blog roll
43. The degree to which a website is available to users with physical challenges or technical limitations.
link farm
Accessibility
Affiliate or Publisher
Common Page Elements
44. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Ranking
hashtag
Client-side
Backlink
45. Last page visited
Keyword frequency
Information architecture
exit page
unique domains
46. Links from one page on our site to another
internal links
Common Page Elements
Strategy
Dynamic parameter
47. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Breadcrumbs
Heading tags
HyperText Markup Language (HTML)
reciprocal linking
48. Tailoring content for many individuals.
co-op ad
Paid search results
Heading tags
Mass customisation
49. A document giving essential information concerning the problem that needs solving.
Feature
Alt text
Tactic
Brief
50. A rough value Google assigns to a page
Internet Protocol (IP) Address
news sharing
page rank
Sender alias
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