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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Internet Service Provider (ISP)
Sponsored links
3G
Nofollow link
2. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
title
Breadcrumbs
page rank
Meta tags
3. Buying traffic - Big sites with deep pockets dominate
Meta data
Cascading Style Sheets (CSS)
SEM/PPC (Search Engine Marketing / Pay per click)
Affiliate or Publisher
4. The number of individuals who forwarded a specific email on.
Domain Name System(DNS)
Key performance indicator (KPI)
twitterati
Unique forwarders
5. Last page visited
Anchor text
exit page
Animated GIF
pinnacle key words / search words
6. Transactions that take place before information is sent to the server.
Revenue share
Client-side
Open rate
Anchor text
7. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
White list
adwords
title
Brief
8. A software tool that collects data on website users based on metrics to measure its performance.
Key performance indicator (KPI)
Web analytics
Universal Resource Locator (URL)
Customer Relationship Management (CRM)
9. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Alt text
Cascading Style Sheets (CSS)
Accessibility
Algorithm
10. A character used to define a group of users to a website.
Persona
Common Page Elements
Hard bounce
Information architecture
11. The positive outcome for a user that a feature provides.
Meta tags
Benefit
keywords
Nofollow link
12. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
list
link farm
link building
Meta data
13. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Opt-out
Advert
Compact HyperText Markup Language (CHTML)
HyperText Markup Language (HTML)
14. Converts a domain name into an IP address.
Double opt-in
Domain Name System(DNS)
affiliate
Accessibility
15. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Tracking
Keyword rankings
Unique selling point (USP)
Common Page Elements
16. A document giving essential information concerning the problem that needs solving.
bounce rate
pinnacle key words / search words
Brief
Conversion
17. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
conversion rate
Navigation
time on site
Opt-in
18. Google's system where you can put Google ads on your own site and get paid for clicks
adsense
CPM (Cost per thousand impressions)
Benefit
Nofollow link
19. A protocol for sending messages from one server to another.
hashtag
Sender alias
Simple Mail Transfer Protocol (SMTP)
Cookie
20. Transactions that take place on the server.
page
Server-side
Open rate
website
21. How many different people visit a page/site
unique visitors
Home page
Animated GIF
Conversion
22. More than one keyword can be referred to as a keyword phrase.
monetization
Keyword phrase
Internet Service Provider (ISP)
Search engine results page (SERP)
23. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Organic search results
Dynamic keyword insertion
Advert
WebPR
24. The list of links often found running down one side of a blog
viral
blog roll
internal links
news sharing
25. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
bounce rate
Active verb
WebPR
monetization
26. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
pinnacle key words / search words
unique visitors
Traffic
Animated GIF
27. Words or phrases that describe content and used when searching for something using a search engine.
keywords
long tail key words / search words
Domain name
internal links
28. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Clickthrough
Usability
Click-to-call
title
29. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Opt-in
Sender alias
Anchor text
Database
30. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Cost per Lead (CPL)
Flash
Advert
Search engine results page (SERP)
31. An email database a company generates itself without purchasing or renting names.
Clickthrough
House list
contextual advertising
Tracking
32. The definitive version. In SEO - it refers to a definitive URL.
Alt tag
Canonical
Tracking code
Keyword rankings
33. How most sites price ads
CPM (Cost per thousand impressions)
Compact HyperText Markup Language (CHTML)
Common Page Elements
title
34. What you see when you perform a search on a search engine.
canonical version
Traffic
hits
Search engine results page (SERP)
35. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Flash
Brief
Customer Relationship Management (CRM)
Action
36. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
conversion rate
Traffic
Anchor text
Organic search results
37. A prominent aspect of a product which is beneficial to users.
Feature
Information architecture
Click-to-call
Flash
38. An approach to web design that aims for lightweight code and standards compliant websites.
Ranking
Click-to-call
Cascading Style Sheets (CSS)
crawler/spider/robot/bot
39. Another name for headline - a great headline is the first thing that attracts users
Advert
Algorithm
Business to Consumers (B2C)
title
40. The number of times a keyword or key phrase appears on a website.
Keyword frequency
Business to Consumers (B2C)
Usability
keywords
41. A function which allows the mobile user to click on a link to make a telephone call.
unique visitors
Above the fold
Click-to-call
Active verb
42. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Double opt-in
SEO (Search Engine Optimization)
Anchor text
Domain Name System(DNS)
43. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
Session
website
list
Common Page Elements
44. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Conversion
list
URL rewriting
viral
45. A specific action or method that contributes to achieving a goal.
Backlink
Tactic
Open rate
permalink
46. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
nofollow
Canonical
Call to action (CTA)
Backlink
47. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
White list
Soft bounce
Unique forwarders
Action
48. The visible - clickable text in a link.
Nofollow link
Web analytics
Anchor text
viral
49. The code that is used to write most websites
blog roll
Meta tags
Traditional media
HyperText Markup Language (HTML)
50. Used on Twitter to help others follow certain conversations. Users tag their comments.
Ranking
Search engine results page (SERP)
Domain name
hashtag