Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's system where you can put Google ads on your own site and get paid for clicks






2. How a web user moves through a website - and the elements that assist the user.






3. An email database a company generates itself without purchasing or renting names.






4. A version of HTML for mobile devices and other limited hardware.






5. A function which allows the mobile user to click on a link to make a telephone call.






6. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






7. The list of links often found running down one side of a blog






8. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






9. A character used to define a group of users to a website.






10. Type of internet marketing methods that is either illegal or frowned upon by search engines






11. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






12. The elements of a URL that are dynamically generated.






13. Used on Twitter to help others follow certain conversations. Users tag their comments.






14. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






15. Converts a domain name into an IP address.






16. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






17. The number of times a keyword or key phrase appears on a website.






18. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






19. The layout and structure of a website - which should be according to information hierarchy and categories.






20. Commission structure where the affiliate earns a percentage of a sale.






21. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






22. The definitive version. In SEO - it refers to a definitive URL.






23. This is what makes your offering different to your competitors'.






24. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






25. The name that is chosen to appear in the sender or from field of an email.






26. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






27. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






28. A rough value Google assigns to a page






29. A protocol for sending messages from one server to another.






30. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






31. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






32. # of files a site served (or loaded)






33. The Affiliate or Publisher markets the products of the Merchant.






34. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






35. The paid search results on a SERP.






36. The failed delivery of email communication due to an undeviating reason like a non-existent address.






37. Success rate of your Ad; how many people "buy" or completed the transaction






38. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






39. The many many long tail words we might want to rank for (e.g. bhojpuri books)






40. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






41. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






42. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






43. Leftover Ad space that hasn't been sold






44. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






45. A click on a link that leads to another website.






46. How many different people visit a page/site






47. The visitors that visit a website.






48. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






49. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






50. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.