Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commission structure where the affiliate earns a percentage of a sale.






2. Another name for headline - a great headline is the first thing that attracts users






3. Marketing through social platforms like Facebook or Twitter etc.






4. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






5. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






6. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






7. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






8. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






9. The number of individuals who forwarded a specific email on.






10. Unpaid traffic that Google etc send - based on your quality content






11. A document giving essential information concerning the problem that needs solving.






12. Used on Twitter to help others follow certain conversations. Users tag their comments.






13. Transactions that take place on the server.






14. How a web user moves through a website - and the elements that assist the user.






15. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






16. Last page visited






17. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






18. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






19. A visitor completing a target action.






20. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






21. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






22. The actual text of a link (the highlighted text you can click to go to the linked page)






23. How many different people visit a page/site






24. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






25. The definitive version. In SEO - it refers to a definitive URL.






26. A specific action or method that contributes to achieving a goal.






27. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






28. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






29. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






30. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






31. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






32. A web address which is unique to every page on the Internet.






33. An approach to web design that aims for lightweight code and standards compliant websites.






34. A version of HTML for mobile devices and other limited hardware.






35. Content websites that serve PPC adverts from the same provider - such as AdWords.






36. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






37. A search engine's set of rules for ranking web pages.






38. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






39. The visible - clickable text in a link.






40. Links from one page on our site to another






41. The positive outcome for a user that a feature provides.






42. Targeted advertising based on content of the web page - e.g. Adsense






43. Buying traffic - Big sites with deep pockets dominate






44. All the content that can be seen on a screen without scrolling down.






45. A click on a link that leads to another website.






46. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






47. Type of internet marketing methods that is either illegal or frowned upon by search engines






48. A rough value Google assigns to a page






49. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






50. Transactions that take place before information is sent to the server.