Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






2. The page a link links to






3. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






4. This is what makes your offering different to your competitors'.






5. The list of links often found running down one side of a blog






6. Tailoring content for many individuals.






7. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






8. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






9. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






10. Commission structure where the affiliate earns a percentage of a sale.






11. Newspapers - magazines - television and publishing houses are the realm of traditional media.






12. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






13. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






14. A version of HTML for mobile devices and other limited hardware.






15. When businesses sell products/services to other businesses and not to consumers.






16. A metric that indicates whether a website is achieving its goals.






17. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






18. Items which appear on every page of a website.






19. Google's system where you can put Google ads on your own site and get paid for clicks






20. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






21. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






22. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






23. Another name for headline - a great headline is the first thing that attracts users






24. The visible - clickable text in a link.






25. What you see when you perform a search on a search engine.






26. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






27. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






28. The name that is chosen to appear in the sender or from field of an email.






29. Transactions that take place on the server.






30. Success rate of your Ad; how many people "buy" or completed the transaction






31. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






32. Last page visited






33. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






34. Type of internet marketing methods that is either illegal or frowned upon by search engines






35. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






36. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






37. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






38. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






39. A software tool that collects data on website users based on metrics to measure its performance.






40. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






41. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






42. The visitors that visit a website.






43. The code that is used to write most websites






44. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






45. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






46. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






47. Content websites that serve PPC adverts from the same provider - such as AdWords.






48. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






49. The degree to which a website is available to users with physical challenges or technical limitations.






50. An online advertisement in the form of a graphic image that appears on a web page.