Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






2. When businesses sell products/services to other businesses and not to consumers.






3. How Adsense and its type of ads work - advertiser pays for every click






4. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






5. Leftover Ad space that hasn't been sold






6. The failed delivery of email communication due to an undeviating reason like a non-existent address.






7. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






8. A piece of code that tracks a user's interaction and movement through a website.






9. A search engine's set of rules for ranking web pages.






10. More than one keyword can be referred to as a keyword phrase.






11. Build one if you want total control over its content and all activity






12. Last page visited






13. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






14. A prominent aspect of a product which is beneficial to users.






15. A software tool that collects data on website users based on metrics to measure its performance.






16. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






17. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






18. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






19. A rough value Google assigns to a page






20. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






21. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






22. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






23. This is what makes your offering different to your competitors'.






24. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






25. Commission structure where the affiliate earns a percentage of a sale.






26. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






27. Items which appear on every page of a website.






28. A web address which is unique to every page on the Internet.






29. Type of internet marketing methods that is either illegal or frowned upon by search engines






30. How a web user moves through a website - and the elements that assist the user.






31. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






32. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






33. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






34. When businesses sell products/services to consumers.






35. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






36. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






37. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






38. What you see when you perform a search on a search engine.






39. # of times a whole page is served (or loaded)






40. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






41. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






42. Words or phrases that describe content and used when searching for something using a search engine.






43. Marketing through social platforms like Facebook or Twitter etc.






44. How many different people visit a page/site






45. The code that is used to write most websites






46. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






47. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






48. How most sites price ads






49. An online advertisement in the form of a graphic image that appears on a web page.






50. # of files a site served (or loaded)