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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The definitive version. In SEO - it refers to a definitive URL.
link bait
organic / natural traffic
Canonical
HyperText Markup Language (HTML)
2. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Opt-out
organic / natural traffic
White list
remnant ad
3. When businesses sell products/services to other businesses and not to consumers.
click through rate
SEM/PPC (Search Engine Marketing / Pay per click)
list
Business to Business (B2B)
4. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
title
Information architecture
permalink
bounce rate
5. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
conversion rate
Tracking
Unique forwarders
Meta data
6. The visible - clickable text in a link.
Simple Mail Transfer Protocol (SMTP)
Cost per Lead (CPL)
inbound links / back links
Anchor text
7. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Business to Consumers (B2C)
link farm
Nofollow link
App
8. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Active verb
twitterati
Internet Protocol (IP) Address
organic / natural traffic
9. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
contextual advertising
organic / natural traffic
Meta data
Viral video
10. How most sites price ads
CPM (Cost per thousand impressions)
Mass customisation
canonical version
news sharing
11. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Meta tags
Conversion
Server-side
Tracking
12. The positive outcome for a user that a feature provides.
Benefit
Internet Protocol (IP) Address
Mass customisation
Heading tags
13. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Web analytics
exit page
Advert
Conversion
14. How Adsense and its type of ads work - advertiser pays for every click
title
CPC (Cost per click)
House list
Viral video
15. A specific action or method that contributes to achieving a goal.
Tactic
contextual advertising
SMM (Social Media Marketing)
news sharing
16. A prominent aspect of a product which is beneficial to users.
3G
Call to action (CTA)
Feature
Anchor text
17. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
link building
Session
Flash
adwords
18. Google's system where you can put Google ads on your own site and get paid for clicks
Google AdWords
adsense
Home page
Advert
19. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
reciprocal linking
Animated GIF
Cascading Style Sheets (CSS)
nofollow
20. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Search engine results page (SERP)
House list
time on site
Alt text
21. Used on Twitter to help others follow certain conversations. Users tag their comments.
Key performance indicator (KPI)
hashtag
page rank
hits
22. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
Heading tags
list
twitterati
HTML5
23. Marketing through social platforms like Facebook or Twitter etc.
SMM (Social Media Marketing)
link equity / link juice
Client-side
Cookie
24. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
Business to Business (B2B)
Double opt-in
nofollow
link building
25. The code that is used to write most websites
Popup
Commission
HyperText Markup Language (HTML)
long tail key words / search words
26. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Breadcrumbs
White list
Usability
Call to action (CTA)
27. All the content that can be seen on a screen without scrolling down.
conversion rate
Backlink
adwords
Above the fold
28. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Opt-out
Navigation
Strategy
SEO (Search Engine Optimization)
29. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Alt tag
exit page
Persona
Internet Service Provider (ISP)
30. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
unique domains
Hard bounce
reciprocal linking
Dynamic keyword insertion
31. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
title
Commission
Business to Business (B2B)
HyperText Markup Language (HTML)
32. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
long tail key words / search words
Algorithm
Content network
Viral video
33. An email database a company generates itself without purchasing or renting names.
Breadcrumbs
blog roll
House list
Flash
34. The IP address is an exclusive number - which is used to represent every single computer in a network.
remnant ad
unique domains
Hard bounce
Internet Protocol (IP) Address
35. A metric that indicates whether a website is achieving its goals.
bounce rate
Keyword frequency
Sender alias
Key performance indicator (KPI)
36. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
list
Revenue share
Meta tags
Alt tag
37. Unpaid traffic that Google etc send - based on your quality content
redirects
organic / natural traffic
SMM (Social Media Marketing)
Home page
38. Words or phrases that describe content and used when searching for something using a search engine.
Meta data
keywords
Feature
Robot.txt
39. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
redirects
Home page
internal links
adwords
40. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Robot.txt
viral
Alt tag
Animated GIF
41. To give permission for emails to be sent to you.
Hard bounce
adsense
page rank
Opt-in
42. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Keyword rankings
inbound links / back links
White list
link bait
43. A protocol for sending messages from one server to another.
Simple Mail Transfer Protocol (SMTP)
Cost per Lead (CPL)
black hat
permalink
44. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
SEO (Search Engine Optimization)
Dynamic keyword insertion
Heading tags
Algorithm
45. How many different people visit a page/site
unique visitors
Dynamic keyword insertion
inbound links / back links
SEM/PPC (Search Engine Marketing / Pay per click)
46. Build one if you want total control over its content and all activity
website
Cost per Lead (CPL)
SEM/PPC (Search Engine Marketing / Pay per click)
news sharing
47. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Animated GIF
Backlink
permalink
Navigation
48. Content websites that serve PPC adverts from the same provider - such as AdWords.
Algorithm
Meta tags
Flash
Content network
49. What you see when you perform a search on a search engine.
Breadcrumbs
Search engine results page (SERP)
Internet Protocol (IP) Address
Brief
50. More than one keyword can be referred to as a keyword phrase.
Internet Service Provider (ISP)
Keyword phrase
Client-side
Spider