Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Leftover Ad space that hasn't been sold






2. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






3. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






4. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






5. The many many long tail words we might want to rank for (e.g. bhojpuri books)






6. A protocol for sending messages from one server to another.






7. A document giving essential information concerning the problem that needs solving.






8. An online advertisement in the form of a graphic image that appears on a web page.






9. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






10. The listings on a SERP that are paid for.






11. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






12. Transactions that take place on the server.






13. How a web user moves through a website - and the elements that assist the user.






14. The Affiliate or Publisher markets the products of the Merchant.






15. Targeted advertising based on content of the web page - e.g. Adsense






16. A click on a link that leads to another website.






17. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






18. How most sites price ads






19. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






20. Converts a domain name into an IP address.






21. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






22. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






23. More than one keyword can be referred to as a keyword phrase.






24. All the content that can be seen on a screen without scrolling down.






25. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






26. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






27. To give permission for emails to be sent to you.






28. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






29. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






30. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






31. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






32. The number of individuals who forwarded a specific email on.






33. An approach to web design that aims for lightweight code and standards compliant websites.






34. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






35. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






36. # of times a whole page is served (or loaded)






37. A prominent aspect of a product which is beneficial to users.






38. A metric that indicates whether a website is achieving its goals.






39. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






40. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






41. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






42. The activity of getting inbound links to your site - creating good content and making online friends is a start






43. Words or phrases that describe content and used when searching for something using a search engine.






44. The failed delivery of email communication due to an undeviating reason like a non-existent address.






45. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






46. Links from one page on our site to another






47. The positive outcome for a user that a feature provides.






48. Build one if you want total control over its content and all activity






49. When businesses sell products/services to consumers.






50. Google's system where you can put Google ads on your own site and get paid for clicks