Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






2. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






3. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






4. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






5. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






6. Targeted advertising based on content of the web page - e.g. Adsense






7. A web address which is unique to every page on the Internet.






8. How most sites price ads






9. The layout and structure of a website - which should be according to information hierarchy and categories.






10. Commission structure where the affiliate earns a percentage of a sale.






11. Transactions that take place before information is sent to the server.






12. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






13. The code that is used to write most websites






14. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






15. Items which appear on every page of a website.






16. An email database a company generates itself without purchasing or renting names.






17. Build one if you want total control over its content and all activity






18. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






19. Type of internet marketing methods that is either illegal or frowned upon by search engines






20. This is what makes your offering different to your competitors'.






21. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






22. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






23. Leftover Ad space that hasn't been sold






24. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






25. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






26. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






27. The many many long tail words we might want to rank for (e.g. bhojpuri books)






28. A metric that indicates whether a website is achieving its goals.






29. The elements of a URL that are dynamically generated.






30. A rough value Google assigns to a page






31. # of times a whole page is served (or loaded)






32. The actual text of a link (the highlighted text you can click to go to the linked page)






33. A protocol for sending messages from one server to another.






34. More than one keyword can be referred to as a keyword phrase.






35. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






36. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






37. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






38. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






39. Buying traffic - Big sites with deep pockets dominate






40. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






41. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






42. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






43. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






44. Success rate of your Ad; how many people "buy" or completed the transaction






45. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






46. Content websites that serve PPC adverts from the same provider - such as AdWords.






47. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






48. The activity of getting inbound links to your site - creating good content and making online friends is a start






49. The list of links often found running down one side of a blog






50. A click on a link that leads to another website.