Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Newspapers - magazines - television and publishing houses are the realm of traditional media.






2. An email database a company generates itself without purchasing or renting names.






3. An approach to web design that aims for lightweight code and standards compliant websites.






4. The positive outcome for a user that a feature provides.






5. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






6. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






7. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






8. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






9. More than one keyword can be referred to as a keyword phrase.






10. Type of internet marketing methods that is either illegal or frowned upon by search engines






11. Marketing through social platforms like Facebook or Twitter etc.






12. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






13. Links from one page on our site to another






14. A search engine's set of rules for ranking web pages.






15. A prominent aspect of a product which is beneficial to users.






16. The failed delivery of email communication due to an undeviating reason like a non-existent address.






17. Buying traffic - Big sites with deep pockets dominate






18. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






19. All the content that can be seen on a screen without scrolling down.






20. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






21. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






22. Transactions that take place on the server.






23. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






24. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






25. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






26. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






27. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






28. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






29. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






30. The definitive version. In SEO - it refers to a definitive URL.






31. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






32. A character used to define a group of users to a website.






33. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






34. Words or phrases that describe content and used when searching for something using a search engine.






35. A function which allows the mobile user to click on a link to make a telephone call.






36. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






37. Content websites that serve PPC adverts from the same provider - such as AdWords.






38. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






39. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






40. The Affiliate or Publisher markets the products of the Merchant.






41. A specific action or method that contributes to achieving a goal.






42. The number of times a keyword or key phrase appears on a website.






43. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






44. A version of HTML for mobile devices and other limited hardware.






45. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






46. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






47. A web address which is unique to every page on the Internet.






48. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






49. The activity of getting inbound links to your site - creating good content and making online friends is a start






50. The paid search results on a SERP.






Content not found.:)

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