Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The many many long tail words we might want to rank for (e.g. bhojpuri books)






2. All the content that can be seen on a screen without scrolling down.






3. The page a link links to






4. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






5. The listings on a SERP that are paid for.






6. Links from external sites to our sites - if they like your stuff they will link to you






7. Links from one page on our site to another






8. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






9. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






10. Unpaid traffic that Google etc send - based on your quality content






11. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






12. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






13. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






14. # of times a whole page is served (or loaded)






15. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






16. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






17. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






18. How Adsense and its type of ads work - advertiser pays for every click






19. When businesses sell products/services to consumers.






20. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






21. To get free search traffic - think: why will they link to you?






22. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






23. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






24. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






25. The percent of emails determined as opened out of the total number of emails sent.






26. The paid search results on a SERP.






27. The activity of getting inbound links to your site - creating good content and making online friends is a start






28. A metric that indicates whether a website is achieving its goals.






29. The Affiliate or Publisher markets the products of the Merchant.






30. When businesses sell products/services to other businesses and not to consumers.






31. # of files a site served (or loaded)






32. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






33. Type of internet marketing methods that is either illegal or frowned upon by search engines






34. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






35. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






36. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






37. Tailoring content for many individuals.






38. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






39. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






40. Commission structure where the affiliate earns a percentage of a sale.






41. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






42. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






43. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






44. The elements of a URL that are dynamically generated.






45. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






46. More than one keyword can be referred to as a keyword phrase.






47. Buying traffic - Big sites with deep pockets dominate






48. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






49. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






50. A version of HTML for mobile devices and other limited hardware.