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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Build one if you want total control over its content and all activity
Above the fold
unique domains
website
inbound links / back links
2. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
Active verb
Key performance indicator (KPI)
reciprocal linking
adsense
3. A rough value Google assigns to a page
Universal Resource Locator (URL)
Internet Portal (IP) address
canonical version
page rank
4. The number of individuals who forwarded a specific email on.
Referrer
link building
Benefit
Unique forwarders
5. # of times a whole page is served (or loaded)
page views
Popup
SEO (Search Engine Optimization)
CPM (Cost per thousand impressions)
6. Unpaid traffic that Google etc send - based on your quality content
Feature
Business to Business (B2B)
Benefit
organic / natural traffic
7. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Alt tag
anchor text
Meta data
page rank
8. Leftover Ad space that hasn't been sold
CPC (Cost per click)
Mass customisation
remnant ad
Dynamic keyword insertion
9. A character used to define a group of users to a website.
Sender alias
Feature
canonical version
Persona
10. The number of times a keyword or key phrase appears on a website.
3G
Sender alias
Keyword frequency
Clickthrough
11. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
3G
Online Reputation Management (ORM)
Call to action (CTA)
Brief
12. Used to describe the relative position of a web page in the SERPs.
affiliate
Internet Service Provider (ISP)
twitterati
Ranking
13. Converts a domain name into an IP address.
Traffic
Domain Name System(DNS)
Conversion
redirects
14. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Opt-out
Heading tags
SEO (Search Engine Optimization)
unique visitors
15. # of files a site served (or loaded)
remnant ad
Server-side
hits
time on site
16. When businesses sell products/services to other businesses and not to consumers.
Soft bounce
Business to Business (B2B)
link farm
Spider
17. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
time on site
Double opt-in
Traffic
HTML5
18. A function which allows the mobile user to click on a link to make a telephone call.
Keyword frequency
Canonical
Click-to-call
Affiliate or Publisher
19. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
unique domains
click through rate
Session
inbound links / back links
20. Links from one page on our site to another
bounce rate
long tail key words / search words
internal links
conversion rate
21. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
page rank
Feature
Nofollow link
Opt-out
22. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Dynamic parameter
Unique selling point (USP)
co-op ad
Active verb
23. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Keyword rankings
Domain Name System(DNS)
App
Breadcrumbs
24. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
Client-side
landing page
White list
canonical version
25. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
blog roll
Database
Internet Service Provider (ISP)
House list
26. A software tool that collects data on website users based on metrics to measure its performance.
landing page
contextual advertising
Tactic
Web analytics
27. What you see when you perform a search on a search engine.
Tactic
Compact HyperText Markup Language (CHTML)
twitterati
Search engine results page (SERP)
28. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Business to Business (B2B)
link farm
Alt tag
adwords
29. Transactions that take place on the server.
Server-side
Domain name
monetization
Search engine results page (SERP)
30. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Internet Protocol (IP) Address
crawler/spider/robot/bot
3G
Keyword frequency
31. When businesses sell products/services to consumers.
Business to Consumers (B2C)
Referrer
House list
Sponsored links
32. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
link farm
URL rewriting
nofollow
App
33. Unrequested window that opens on top of the currently viewed window.
3G
page rank
unique domains
Popup
34. The activity of getting inbound links to your site - creating good content and making online friends is a start
Internet Protocol (IP) Address
anchor text
page
link building
35. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Web analytics
news sharing
Accessibility
URL rewriting
36. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Hard bounce
inbound links / back links
Internet Portal (IP) address
White list
37. A specific action or method that contributes to achieving a goal.
Tactic
crawler/spider/robot/bot
Meta tags
Home page
38. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Domain name
time on site
Content network
CPC (Cost per click)
39. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
keywords
Business to Business (B2B)
Internet Portal (IP) address
Tactic
40. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Client-side
Customer Relationship Management (CRM)
hashtag
bounce rate
41. Marketing through social platforms like Facebook or Twitter etc.
Commission
Usability
Viral video
SMM (Social Media Marketing)
42. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Hard bounce
Database
unique visitors
link farm
43. Last page visited
Banner
news sharing
conversion rate
exit page
44. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
Session
blog roll
adsense
affiliate
45. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Keyword frequency
Flash
Keyword rankings
Benefit
46. The listings on a SERP that are paid for.
Paid search results
Tracking code
monetization
Server-side
47. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Session
Internet Portal (IP) address
viral
Tracking
48. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Above the fold
list
Navigation
Animated GIF
49. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
CPM (Cost per thousand impressions)
Spider
Content network
Common Page Elements
50. Words or phrases that describe content and used when searching for something using a search engine.
Anchor text
pinnacle key words / search words
keywords
monetization