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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Cost per Lead (CPL)
Unique forwarders
Alt text
Navigation
2. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Robot.txt
Alt tag
Soft bounce
Opt-in
3. The failed delivery of email communication due to an undeviating reason like a non-existent address.
black hat
Hard bounce
Clickthrough
page
4. The layout and structure of a website - which should be according to information hierarchy and categories.
Business to Business (B2B)
Information architecture
Online Reputation Management (ORM)
SEM/PPC (Search Engine Marketing / Pay per click)
5. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Client-side
Nofollow link
Brief
Google AdWords
6. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Soft bounce
Viral video
Cookie
unique domains
7. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Revenue share
Accessibility
Click-to-call
Spider
8. An approach to web design that aims for lightweight code and standards compliant websites.
remnant ad
WebPR
CPM (Cost per thousand impressions)
Cascading Style Sheets (CSS)
9. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
Domain Name System(DNS)
redirects
affiliate
page rank
10. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
landing page
title
Hyperlink
Dynamic keyword insertion
11. A web address which is unique to every page on the Internet.
Universal Resource Locator (URL)
nofollow
SEM/PPC (Search Engine Marketing / Pay per click)
Robot.txt
12. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
link building
Meta data
anchor text
landing page
13. How a web user moves through a website - and the elements that assist the user.
Spider
Navigation
SMM (Social Media Marketing)
news sharing
14. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Universal Resource Locator (URL)
permalink
Customer Relationship Management (CRM)
Sender alias
15. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Benefit
click through rate
Hyperlink
viral
16. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
reciprocal linking
URL rewriting
Keyword rankings
Click-to-call
17. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
exit page
Internet Protocol (IP) Address
link bait
Client-side
18. Words or phrases that describe content and used when searching for something using a search engine.
keywords
Server-side
Traffic
Information architecture
19. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
SEM/PPC (Search Engine Marketing / Pay per click)
Alt text
list
Viral video
20. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
hashtag
link farm
Keyword phrase
Dynamic keyword insertion
21. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Tracking code
Conversion
Action
Accessibility
22. The list of links often found running down one side of a blog
SMM (Social Media Marketing)
House list
blog roll
Click-to-call
23. Buying traffic - Big sites with deep pockets dominate
pinnacle key words / search words
SEM/PPC (Search Engine Marketing / Pay per click)
permalink
Robot.txt
24. The visitors that visit a website.
Traffic
Domain name
Mass customisation
Animated GIF
25. This is what makes your offering different to your competitors'.
page rank
Unique selling point (USP)
Revenue share
3G
26. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
twitterati
page
long tail key words / search words
Content network
27. An online advertisement in the form of a graphic image that appears on a web page.
Strategy
black hat
Banner
Meta tags
28. When businesses sell products/services to other businesses and not to consumers.
Key performance indicator (KPI)
Business to Business (B2B)
CPC (Cost per click)
Benefit
29. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
Revenue share
Customer Relationship Management (CRM)
redirects
Opt-in
30. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Domain name
title
adwords
Backlink
31. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Keyword phrase
Key performance indicator (KPI)
redirects
WebPR
32. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
remnant ad
permalink
news sharing
Google AdWords
33. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Double opt-in
Customer Relationship Management (CRM)
Simple Mail Transfer Protocol (SMTP)
Hyperlink
34. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
unique domains
Meta tags
internal links
Tracking
35. How Adsense and its type of ads work - advertiser pays for every click
Mass customisation
reciprocal linking
Tracking
CPC (Cost per click)
36. Type of internet marketing methods that is either illegal or frowned upon by search engines
co-op ad
page views
black hat
crawler/spider/robot/bot
37. To get free search traffic - think: why will they link to you?
SEO (Search Engine Optimization)
Information architecture
black hat
Mass customisation
38. Transactions that take place before information is sent to the server.
Universal Resource Locator (URL)
Business to Consumers (B2C)
Client-side
Hard bounce
39. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Double opt-in
link equity / link juice
Strategy
Organic search results
40. Used on Twitter to help others follow certain conversations. Users tag their comments.
affiliate
Meta data
hashtag
adwords
41. A protocol for sending messages from one server to another.
HTML5
Universal Resource Locator (URL)
Simple Mail Transfer Protocol (SMTP)
URL rewriting
42. Leftover Ad space that hasn't been sold
remnant ad
Conversion
Organic search results
Internet Portal (IP) address
43. What you see when you perform a search on a search engine.
Client-side
Navigation
Information architecture
Search engine results page (SERP)
44. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
page
page views
Dynamic parameter
Cookie
45. The page a link links to
landing page
link bait
Heading tags
nofollow
46. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
link bait
page rank
Backlink
Traffic
47. Success rate of your Ad; how many people "buy" or completed the transaction
link building
Paid search results
internal links
conversion rate
48. How many different people visit a page/site
landing page
Simple Mail Transfer Protocol (SMTP)
redirects
unique visitors
49. A document giving essential information concerning the problem that needs solving.
hits
crawler/spider/robot/bot
Robot.txt
Brief
50. All the content that can be seen on a screen without scrolling down.
Above the fold
Business to Consumers (B2C)
Heading tags
news sharing
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