SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commission structure where the affiliate earns a percentage of a sale.
Simple Mail Transfer Protocol (SMTP)
Revenue share
Action
inbound links / back links
2. The Affiliate or Publisher markets the products of the Merchant.
Keyword rankings
Cookie
Cascading Style Sheets (CSS)
Affiliate or Publisher
3. A piece of code that tracks a user's interaction and movement through a website.
Online Reputation Management (ORM)
Tracking code
Cascading Style Sheets (CSS)
hits
4. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
WebPR
Spider
internal links
Animated GIF
5. How Adsense and its type of ads work - advertiser pays for every click
3G
Alt text
unique visitors
CPC (Cost per click)
6. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
list
Organic search results
Mass customisation
HTML5
7. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Simple Mail Transfer Protocol (SMTP)
3G
Active verb
White list
8. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Google AdWords
Soft bounce
Home page
Search engine results page (SERP)
9. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Internet Service Provider (ISP)
internal links
Search engine results page (SERP)
Nofollow link
10. A document giving essential information concerning the problem that needs solving.
Database
black hat
inbound links / back links
Brief
11. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
Backlink
Alt tag
Dynamic parameter
twitterati
12. # of files a site served (or loaded)
hits
Meta data
link equity / link juice
3G
13. Links from one page on our site to another
internal links
Keyword frequency
Advert
landing page
14. This is what makes your offering different to your competitors'.
Domain Name System(DNS)
Unique selling point (USP)
SEO (Search Engine Optimization)
Key performance indicator (KPI)
15. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Business to Consumers (B2C)
Cost per Lead (CPL)
Opt-out
adsense
16. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
viral
inbound links / back links
Hyperlink
Google AdWords
17. Used on Twitter to help others follow certain conversations. Users tag their comments.
White list
Tracking
hashtag
Call to action (CTA)
18. When businesses sell products/services to other businesses and not to consumers.
Persona
Business to Business (B2B)
remnant ad
affiliate
19. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
link building
Web analytics
Unique selling point (USP)
HTML5
20. A web address which is unique to every page on the Internet.
page views
Unique forwarders
Universal Resource Locator (URL)
Open rate
21. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Business to Consumers (B2C)
Home page
Meta tags
Advert
22. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Tracking
Anchor text
Content network
Traffic
23. A software tool that collects data on website users based on metrics to measure its performance.
Usability
Algorithm
Web analytics
Internet Protocol (IP) Address
24. The failed delivery of email communication due to an undeviating reason like a non-existent address.
remnant ad
hits
Hard bounce
bounce rate
25. More than one keyword can be referred to as a keyword phrase.
Mass customisation
Keyword phrase
Affiliate or Publisher
time on site
26. An approach to web design that aims for lightweight code and standards compliant websites.
Cascading Style Sheets (CSS)
Opt-out
page
blog roll
27. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
URL rewriting
Alt tag
unique domains
anchor text
28. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
SEO (Search Engine Optimization)
SEM/PPC (Search Engine Marketing / Pay per click)
adwords
House list
29. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
news sharing
Internet Portal (IP) address
anchor text
WebPR
30. A click on a link that leads to another website.
Key performance indicator (KPI)
Clickthrough
Advert
conversion rate
31. The page a link links to
White list
landing page
Breadcrumbs
link bait
32. What you see when you perform a search on a search engine.
Search engine results page (SERP)
click through rate
Simple Mail Transfer Protocol (SMTP)
black hat
33. The layout and structure of a website - which should be according to information hierarchy and categories.
Dynamic parameter
organic / natural traffic
Information architecture
CPM (Cost per thousand impressions)
34. How a web user moves through a website - and the elements that assist the user.
Navigation
internal links
SEO (Search Engine Optimization)
Client-side
35. A visitor completing a target action.
Conversion
Robot.txt
permalink
Server-side
36. Unrequested window that opens on top of the currently viewed window.
Popup
redirects
conversion rate
Business to Consumers (B2C)
37. The visible - clickable text in a link.
bounce rate
Anchor text
Referrer
Keyword frequency
38. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
black hat
website
Strategy
Feature
39. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
redirects
crawler/spider/robot/bot
Cascading Style Sheets (CSS)
Spider
40. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
monetization
hashtag
redirects
bounce rate
41. The many many long tail words we might want to rank for (e.g. bhojpuri books)
URL rewriting
long tail key words / search words
Tactic
Spider
42. A search engine's set of rules for ranking web pages.
Soft bounce
Open rate
Unique selling point (USP)
Algorithm
43. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Unique selling point (USP)
Business to Business (B2B)
Meta tags
White list
44. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
affiliate
organic / natural traffic
3G
permalink
45. Build one if you want total control over its content and all activity
time on site
link equity / link juice
HyperText Markup Language (HTML)
website
46. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
hashtag
White list
Feature
Database
47. A protocol for sending messages from one server to another.
Animated GIF
Simple Mail Transfer Protocol (SMTP)
Google AdWords
keywords
48. Transactions that take place before information is sent to the server.
Unique forwarders
affiliate
Client-side
inbound links / back links
49. Words or phrases that describe content and used when searching for something using a search engine.
keywords
adwords
twitterati
adsense
50. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
Common Page Elements
redirects
Search engine results page (SERP)
SMM (Social Media Marketing)