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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The many many long tail words we might want to rank for (e.g. bhojpuri books)
monetization
long tail key words / search words
Backlink
Universal Resource Locator (URL)
2. All the content that can be seen on a screen without scrolling down.
Information architecture
Above the fold
Business to Business (B2B)
exit page
3. The page a link links to
co-op ad
Sender alias
landing page
list
4. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Robot.txt
Call to action (CTA)
Online Reputation Management (ORM)
House list
5. The listings on a SERP that are paid for.
Brief
Soft bounce
Paid search results
URL rewriting
6. Links from external sites to our sites - if they like your stuff they will link to you
Unique selling point (USP)
inbound links / back links
Internet Service Provider (ISP)
adsense
7. Links from one page on our site to another
canonical version
Click-to-call
internal links
Referrer
8. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
permalink
twitterati
CPM (Cost per thousand impressions)
Content network
9. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Client-side
Call to action (CTA)
White list
long tail key words / search words
10. Unpaid traffic that Google etc send - based on your quality content
organic / natural traffic
monetization
Home page
Call to action (CTA)
11. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Online Reputation Management (ORM)
Keyword phrase
link farm
Heading tags
12. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
blog roll
Alt text
Meta data
pinnacle key words / search words
13. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Business to Consumers (B2C)
list
link equity / link juice
Tracking
14. # of times a whole page is served (or loaded)
Feature
page views
inbound links / back links
Universal Resource Locator (URL)
15. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Above the fold
Information architecture
twitterati
3G
16. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
link bait
Meta data
Internet Protocol (IP) Address
Popup
17. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Viral video
Organic search results
WebPR
time on site
18. How Adsense and its type of ads work - advertiser pays for every click
CPC (Cost per click)
Domain Name System(DNS)
Active verb
CPM (Cost per thousand impressions)
19. When businesses sell products/services to consumers.
permalink
Nofollow link
Meta data
Business to Consumers (B2C)
20. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Content network
click through rate
time on site
Algorithm
21. To get free search traffic - think: why will they link to you?
SEO (Search Engine Optimization)
Referrer
Navigation
Traditional media
22. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
viral
monetization
news sharing
Information architecture
23. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
Key performance indicator (KPI)
Accessibility
unique domains
link farm
24. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
click through rate
Nofollow link
Home page
Click-to-call
25. The percent of emails determined as opened out of the total number of emails sent.
Open rate
page views
page rank
Tracking
26. The paid search results on a SERP.
Robot.txt
anchor text
Brief
Sponsored links
27. The activity of getting inbound links to your site - creating good content and making online friends is a start
link building
bounce rate
Unique selling point (USP)
Feature
28. A metric that indicates whether a website is achieving its goals.
Key performance indicator (KPI)
Double opt-in
Compact HyperText Markup Language (CHTML)
Revenue share
29. The Affiliate or Publisher markets the products of the Merchant.
Affiliate or Publisher
SEM/PPC (Search Engine Marketing / Pay per click)
Opt-out
Spider
30. When businesses sell products/services to other businesses and not to consumers.
Business to Business (B2B)
Revenue share
Google AdWords
crawler/spider/robot/bot
31. # of files a site served (or loaded)
Animated GIF
adsense
page rank
hits
32. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Domain name
link farm
Organic search results
SEO (Search Engine Optimization)
33. Type of internet marketing methods that is either illegal or frowned upon by search engines
black hat
adsense
Above the fold
Domain Name System(DNS)
34. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Business to Consumers (B2C)
pinnacle key words / search words
Organic search results
Meta data
35. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
affiliate
Domain Name System(DNS)
canonical version
long tail key words / search words
36. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Traditional media
Animated GIF
White list
news sharing
37. Tailoring content for many individuals.
Spider
black hat
anchor text
Mass customisation
38. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Above the fold
link bait
Domain name
Soft bounce
39. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Dynamic keyword insertion
Click-to-call
Strategy
Internet Portal (IP) address
40. Commission structure where the affiliate earns a percentage of a sale.
Revenue share
Flash
Usability
Navigation
41. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Call to action (CTA)
Commission
URL rewriting
SEM/PPC (Search Engine Marketing / Pay per click)
42. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Web analytics
Affiliate or Publisher
White list
Meta tags
43. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
Keyword rankings
HTML5
list
Traffic
44. The elements of a URL that are dynamically generated.
Above the fold
Call to action (CTA)
nofollow
Dynamic parameter
45. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
page
Sponsored links
Spider
click through rate
46. More than one keyword can be referred to as a keyword phrase.
page views
Keyword phrase
Alt text
Client-side
47. Buying traffic - Big sites with deep pockets dominate
Active verb
link equity / link juice
SEM/PPC (Search Engine Marketing / Pay per click)
Traditional media
48. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
click through rate
inbound links / back links
Ranking
Breadcrumbs
49. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
page
bounce rate
Navigation
White list
50. A version of HTML for mobile devices and other limited hardware.
Organic search results
Compact HyperText Markup Language (CHTML)
Internet Protocol (IP) Address
Opt-in