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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Affiliate or Publisher
adwords
Breadcrumbs
monetization
2. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Cascading Style Sheets (CSS)
Dynamic keyword insertion
Unique selling point (USP)
blog roll
3. How most sites price ads
Conversion
CPM (Cost per thousand impressions)
Popup
Traffic
4. Targeted advertising based on content of the web page - e.g. Adsense
contextual advertising
Click-to-call
Unique selling point (USP)
Simple Mail Transfer Protocol (SMTP)
5. A web address which is unique to every page on the Internet.
WebPR
Universal Resource Locator (URL)
CPM (Cost per thousand impressions)
Dynamic parameter
6. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
page
Information architecture
keywords
Double opt-in
7. Commission structure where the affiliate earns a percentage of a sale.
Revenue share
adsense
Dynamic parameter
contextual advertising
8. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
contextual advertising
monetization
Accessibility
Advert
9. The page a link links to
Dynamic keyword insertion
Backlink
Client-side
landing page
10. More than one keyword can be referred to as a keyword phrase.
co-op ad
Keyword phrase
Viral video
adsense
11. A version of HTML for mobile devices and other limited hardware.
Web analytics
Flash
SMM (Social Media Marketing)
Compact HyperText Markup Language (CHTML)
12. Transactions that take place before information is sent to the server.
title
Paid search results
Client-side
Internet Service Provider (ISP)
13. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
nofollow
Call to action (CTA)
Double opt-in
Ranking
14. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Breadcrumbs
Flash
pinnacle key words / search words
long tail key words / search words
15. To get free search traffic - think: why will they link to you?
CPC (Cost per click)
SEO (Search Engine Optimization)
Call to action (CTA)
Client-side
16. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
conversion rate
hits
Unique selling point (USP)
redirects
17. The elements of a URL that are dynamically generated.
Keyword phrase
Dynamic parameter
Animated GIF
keywords
18. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Alt text
Conversion
Domain Name System(DNS)
Animated GIF
19. A search engine's set of rules for ranking web pages.
Hyperlink
inbound links / back links
Algorithm
Simple Mail Transfer Protocol (SMTP)
20. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Anchor text
internal links
Heading tags
adwords
21. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
Information architecture
Popup
Customer Relationship Management (CRM)
canonical version
22. # of times a whole page is served (or loaded)
Customer Relationship Management (CRM)
Client-side
page views
Internet Protocol (IP) Address
23. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
SMM (Social Media Marketing)
click through rate
keywords
Popup
24. When businesses sell products/services to other businesses and not to consumers.
Conversion
Business to Business (B2B)
unique domains
link bait
25. Links from one page on our site to another
House list
internal links
Viral video
bounce rate
26. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Google AdWords
Usability
Advert
Breadcrumbs
27. A rough value Google assigns to a page
Organic search results
page rank
link farm
permalink
28. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
contextual advertising
3G
Advert
Flash
29. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Search engine results page (SERP)
Meta data
Hyperlink
Clickthrough
30. What you see when you perform a search on a search engine.
URL rewriting
Simple Mail Transfer Protocol (SMTP)
Search engine results page (SERP)
Advert
31. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Meta tags
Animated GIF
page
Advert
32. An online advertisement in the form of a graphic image that appears on a web page.
Home page
Banner
Anchor text
Action
33. Leftover Ad space that hasn't been sold
Tactic
Call to action (CTA)
Revenue share
remnant ad
34. Last page visited
Revenue share
House list
inbound links / back links
exit page
35. Marketing through social platforms like Facebook or Twitter etc.
Referrer
Accessibility
SMM (Social Media Marketing)
Advert
36. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Common Page Elements
organic / natural traffic
Persona
Tracking
37. How Adsense and its type of ads work - advertiser pays for every click
CPC (Cost per click)
Referrer
Google AdWords
Feature
38. Another name for headline - a great headline is the first thing that attracts users
3G
title
Above the fold
Customer Relationship Management (CRM)
39. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
affiliate
Commission
Open rate
WebPR
40. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Keyword frequency
Referrer
Animated GIF
redirects
41. The actual text of a link (the highlighted text you can click to go to the linked page)
Dynamic parameter
remnant ad
Open rate
anchor text
42. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Cascading Style Sheets (CSS)
Strategy
Commission
Action
43. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Domain Name System(DNS)
Common Page Elements
Internet Protocol (IP) Address
viral
44. Buying traffic - Big sites with deep pockets dominate
Web analytics
Soft bounce
Robot.txt
SEM/PPC (Search Engine Marketing / Pay per click)
45. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Customer Relationship Management (CRM)
SMM (Social Media Marketing)
reciprocal linking
redirects
46. Build one if you want total control over its content and all activity
website
redirects
Key performance indicator (KPI)
Organic search results
47. How a web user moves through a website - and the elements that assist the user.
Meta tags
crawler/spider/robot/bot
Navigation
organic / natural traffic
48. A protocol for sending messages from one server to another.
hits
Simple Mail Transfer Protocol (SMTP)
page
3G
49. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Strategy
hashtag
list
Algorithm
50. The number of times a keyword or key phrase appears on a website.
Universal Resource Locator (URL)
Keyword frequency
adwords
Cascading Style Sheets (CSS)