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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Build one if you want total control over its content and all activity
website
Keyword phrase
Animated GIF
redirects
2. A software tool that collects data on website users based on metrics to measure its performance.
Animated GIF
Information architecture
Conversion
Web analytics
3. What you see when you perform a search on a search engine.
Advert
exit page
Active verb
Search engine results page (SERP)
4. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Internet Portal (IP) address
App
Ranking
Revenue share
5. All the content that can be seen on a screen without scrolling down.
viral
website
adwords
Above the fold
6. Links from one page on our site to another
Internet Portal (IP) address
CPM (Cost per thousand impressions)
internal links
Heading tags
7. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Compact HyperText Markup Language (CHTML)
White list
Robot.txt
HyperText Markup Language (HTML)
8. Another name for headline - a great headline is the first thing that attracts users
App
Tactic
Spider
title
9. The number of times a keyword or key phrase appears on a website.
Feature
Paid search results
Keyword frequency
Internet Protocol (IP) Address
10. Tailoring content for many individuals.
page views
Mass customisation
Canonical
HyperText Markup Language (HTML)
11. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
blog roll
Meta tags
conversion rate
Algorithm
12. The list of links often found running down one side of a blog
link bait
blog roll
click through rate
Nofollow link
13. A search engine's set of rules for ranking web pages.
Anchor text
Google AdWords
viral
Algorithm
14. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
pinnacle key words / search words
unique domains
redirects
hits
15. A click on a link that leads to another website.
website
Clickthrough
monetization
Breadcrumbs
16. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
inbound links / back links
Opt-out
website
hits
17. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Meta data
viral
page views
Tracking
18. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Tracking code
Algorithm
Alt text
page
19. Links from external sites to our sites - if they like your stuff they will link to you
Above the fold
inbound links / back links
Business to Business (B2B)
Internet Service Provider (ISP)
20. The number of individuals who forwarded a specific email on.
Dynamic parameter
adsense
Tracking code
Unique forwarders
21. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
affiliate
Organic search results
bounce rate
Revenue share
22. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
URL rewriting
Hyperlink
twitterati
Paid search results
23. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
news sharing
Universal Resource Locator (URL)
time on site
Traffic
24. An approach to web design that aims for lightweight code and standards compliant websites.
Cascading Style Sheets (CSS)
Common Page Elements
keywords
Internet Service Provider (ISP)
25. The failed delivery of email communication due to an undeviating reason like a non-existent address.
HTML5
Hard bounce
nofollow
CPM (Cost per thousand impressions)
26. More than one keyword can be referred to as a keyword phrase.
permalink
Keyword phrase
App
Business to Business (B2B)
27. A metric that indicates whether a website is achieving its goals.
Google AdWords
Key performance indicator (KPI)
hashtag
URL rewriting
28. The Affiliate or Publisher markets the products of the Merchant.
conversion rate
Affiliate or Publisher
Tactic
HyperText Markup Language (HTML)
29. Newspapers - magazines - television and publishing houses are the realm of traditional media.
viral
Traditional media
House list
Session
30. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Heading tags
unique visitors
Accessibility
Call to action (CTA)
31. When businesses sell products/services to other businesses and not to consumers.
Sender alias
Business to Business (B2B)
Web analytics
crawler/spider/robot/bot
32. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Sponsored links
Benefit
Alt tag
Tracking code
33. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
3G
contextual advertising
Business to Consumers (B2C)
inbound links / back links
34. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
Heading tags
nofollow
viral
Robot.txt
35. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Online Reputation Management (ORM)
Traditional media
bounce rate
Client-side
36. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Dynamic keyword insertion
Home page
Spider
Opt-in
37. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Nofollow link
exit page
HyperText Markup Language (HTML)
SEM/PPC (Search Engine Marketing / Pay per click)
38. Success rate of your Ad; how many people "buy" or completed the transaction
White list
CPC (Cost per click)
conversion rate
pinnacle key words / search words
39. How Adsense and its type of ads work - advertiser pays for every click
Accessibility
Meta tags
page views
CPC (Cost per click)
40. Content websites that serve PPC adverts from the same provider - such as AdWords.
Traffic
viral
Content network
anchor text
41. The many many long tail words we might want to rank for (e.g. bhojpuri books)
long tail key words / search words
Tracking
Organic search results
Universal Resource Locator (URL)
42. The listings on a SERP that are paid for.
Robot.txt
Call to action (CTA)
Paid search results
App
43. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
organic / natural traffic
canonical version
Advert
Keyword phrase
44. The positive outcome for a user that a feature provides.
link building
WebPR
Meta data
Benefit
45. Words or phrases that describe content and used when searching for something using a search engine.
Animated GIF
keywords
Common Page Elements
news sharing
46. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Backlink
Organic search results
Affiliate or Publisher
Popup
47. A prominent aspect of a product which is beneficial to users.
Action
Feature
Home page
Usability
48. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Strategy
crawler/spider/robot/bot
redirects
Navigation
49. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
contextual advertising
Referrer
Benefit
Persona
50. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
page views
Unique selling point (USP)
Viral video
Feature
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