Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All the content that can be seen on a screen without scrolling down.






2. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






3. A piece of code that tracks a user's interaction and movement through a website.






4. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






5. The listings on a SERP that are paid for.






6. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






7. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






8. A rough value Google assigns to a page






9. A specific action or method that contributes to achieving a goal.






10. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






11. An email database a company generates itself without purchasing or renting names.






12. To give permission for emails to be sent to you.






13. A prominent aspect of a product which is beneficial to users.






14. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






15. Unrequested window that opens on top of the currently viewed window.






16. Unpaid traffic that Google etc send - based on your quality content






17. # of times a whole page is served (or loaded)






18. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






19. An online advertisement in the form of a graphic image that appears on a web page.






20. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






21. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






22. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






23. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






24. The definitive version. In SEO - it refers to a definitive URL.






25. How most sites price ads






26. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






27. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






28. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






29. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






30. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






31. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






32. A function which allows the mobile user to click on a link to make a telephone call.






33. The code that is used to write most websites






34. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






35. When businesses sell products/services to consumers.






36. The IP address is an exclusive number - which is used to represent every single computer in a network.






37. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






38. The list of links often found running down one side of a blog






39. A visitor completing a target action.






40. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






41. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






42. The page a link links to






43. How a web user moves through a website - and the elements that assist the user.






44. This is what makes your offering different to your competitors'.






45. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






46. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






47. The visitors that visit a website.






48. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






49. Leftover Ad space that hasn't been sold






50. A search engine's set of rules for ranking web pages.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests