Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A metric that indicates whether a website is achieving its goals.






2. Unrequested window that opens on top of the currently viewed window.






3. A software tool that collects data on website users based on metrics to measure its performance.






4. Type of internet marketing methods that is either illegal or frowned upon by search engines






5. A specific action or method that contributes to achieving a goal.






6. Words or phrases that describe content and used when searching for something using a search engine.






7. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






8. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






9. The elements of a URL that are dynamically generated.






10. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






11. An approach to web design that aims for lightweight code and standards compliant websites.






12. How most sites price ads






13. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






14. The page a link links to






15. # of files a site served (or loaded)






16. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






17. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






18. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






19. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






20. The listings on a SERP that are paid for.






21. The visitors that visit a website.






22. A function which allows the mobile user to click on a link to make a telephone call.






23. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






24. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






25. A rough value Google assigns to a page






26. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






27. The actual text of a link (the highlighted text you can click to go to the linked page)






28. More than one keyword can be referred to as a keyword phrase.






29. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






30. Content websites that serve PPC adverts from the same provider - such as AdWords.






31. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






32. The Affiliate or Publisher markets the products of the Merchant.






33. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






34. The code that is used to write most websites






35. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






36. Unpaid traffic that Google etc send - based on your quality content






37. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






38. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






39. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






40. # of times a whole page is served (or loaded)






41. Marketing through social platforms like Facebook or Twitter etc.






42. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






43. A piece of code that tracks a user's interaction and movement through a website.






44. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






45. A visitor completing a target action.






46. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






47. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






48. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






49. When businesses sell products/services to consumers.






50. A click on a link that leads to another website.







Sorry!:) No result found.

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