Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The activity of getting inbound links to your site - creating good content and making online friends is a start






2. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






3. Used to describe the relative position of a web page in the SERPs.






4. The visible - clickable text in a link.






5. A character used to define a group of users to a website.






6. Transactions that take place before information is sent to the server.






7. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






8. Content websites that serve PPC adverts from the same provider - such as AdWords.






9. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






10. The many many long tail words we might want to rank for (e.g. bhojpuri books)






11. How Adsense and its type of ads work - advertiser pays for every click






12. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






13. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






14. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






15. Marketing through social platforms like Facebook or Twitter etc.






16. An online advertisement in the form of a graphic image that appears on a web page.






17. The Affiliate or Publisher markets the products of the Merchant.






18. Tailoring content for many individuals.






19. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






20. A version of HTML for mobile devices and other limited hardware.






21. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






22. How many different people visit a page/site






23. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






24. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






25. The number of times a keyword or key phrase appears on a website.






26. # of times a whole page is served (or loaded)






27. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






28. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






29. A specific action or method that contributes to achieving a goal.






30. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






31. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






32. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






33. Links from one page on our site to another






34. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






35. Google's system where you can put Google ads on your own site and get paid for clicks






36. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






37. Success rate of your Ad; how many people "buy" or completed the transaction






38. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






39. Newspapers - magazines - television and publishing houses are the realm of traditional media.






40. A function which allows the mobile user to click on a link to make a telephone call.






41. A protocol for sending messages from one server to another.






42. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






43. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






44. The visitors that visit a website.






45. Converts a domain name into an IP address.






46. A metric that indicates whether a website is achieving its goals.






47. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






48. The name that is chosen to appear in the sender or from field of an email.






49. The failed delivery of email communication due to an undeviating reason like a non-existent address.






50. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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