Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






2. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






3. Google's system where you can put Google ads on your own site and get paid for clicks






4. Newspapers - magazines - television and publishing houses are the realm of traditional media.






5. A web address which is unique to every page on the Internet.






6. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






7. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






8. The actual text of a link (the highlighted text you can click to go to the linked page)






9. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






10. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






11. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






12. How most sites price ads






13. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






14. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






15. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






16. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






17. A software tool that collects data on website users based on metrics to measure its performance.






18. Used on Twitter to help others follow certain conversations. Users tag their comments.






19. A function which allows the mobile user to click on a link to make a telephone call.






20. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






21. The degree to which a website is available to users with physical challenges or technical limitations.






22. The failed delivery of email communication due to an undeviating reason like a non-existent address.






23. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






24. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






25. Leftover Ad space that hasn't been sold






26. The definitive version. In SEO - it refers to a definitive URL.






27. All the content that can be seen on a screen without scrolling down.






28. An approach to web design that aims for lightweight code and standards compliant websites.






29. A version of HTML for mobile devices and other limited hardware.






30. Targeted advertising based on content of the web page - e.g. Adsense






31. Commission structure where the affiliate earns a percentage of a sale.






32. To give permission for emails to be sent to you.






33. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






34. When businesses sell products/services to other businesses and not to consumers.






35. Marketing through social platforms like Facebook or Twitter etc.






36. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






37. When businesses sell products/services to consumers.






38. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






39. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






40. Used to describe the relative position of a web page in the SERPs.






41. The number of times a keyword or key phrase appears on a website.






42. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






43. Success rate of your Ad; how many people "buy" or completed the transaction






44. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






45. How a web user moves through a website - and the elements that assist the user.






46. An email database a company generates itself without purchasing or renting names.






47. Content websites that serve PPC adverts from the same provider - such as AdWords.






48. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






49. The Affiliate or Publisher markets the products of the Merchant.






50. When duplicate content is found on multiple pages - which version does Google think is the definitive version?







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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