Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How most sites price ads






2. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






3. # of files a site served (or loaded)






4. Unrequested window that opens on top of the currently viewed window.






5. The actual text of a link (the highlighted text you can click to go to the linked page)






6. The elements of a URL that are dynamically generated.






7. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






8. The paid search results on a SERP.






9. How Adsense and its type of ads work - advertiser pays for every click






10. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






11. A specific action or method that contributes to achieving a goal.






12. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






13. The failed delivery of email communication due to an undeviating reason like a non-existent address.






14. Items which appear on every page of a website.






15. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






16. The number of times a keyword or key phrase appears on a website.






17. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






18. To give permission for emails to be sent to you.






19. The definitive version. In SEO - it refers to a definitive URL.






20. The many many long tail words we might want to rank for (e.g. bhojpuri books)






21. The listings on a SERP that are paid for.






22. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






23. The number of individuals who forwarded a specific email on.






24. Used to describe the relative position of a web page in the SERPs.






25. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






26. A software tool that collects data on website users based on metrics to measure its performance.






27. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






28. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






29. To get free search traffic - think: why will they link to you?






30. A document giving essential information concerning the problem that needs solving.






31. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






32. How a web user moves through a website - and the elements that assist the user.






33. A protocol for sending messages from one server to another.






34. A search engine's set of rules for ranking web pages.






35. A visitor completing a target action.






36. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






37. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






38. Content websites that serve PPC adverts from the same provider - such as AdWords.






39. Build one if you want total control over its content and all activity






40. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






41. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






42. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






43. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






44. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






45. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






46. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






47. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






48. This is what makes your offering different to your competitors'.






49. Another name for headline - a great headline is the first thing that attracts users






50. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature