Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A piece of code that tracks a user's interaction and movement through a website.






2. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






3. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






4. An approach to web design that aims for lightweight code and standards compliant websites.






5. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






6. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






7. Last page visited






8. The activity of getting inbound links to your site - creating good content and making online friends is a start






9. The code that is used to write most websites






10. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






11. A visitor completing a target action.






12. The number of individuals who forwarded a specific email on.






13. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






14. A character used to define a group of users to a website.






15. Leftover Ad space that hasn't been sold






16. Success rate of your Ad; how many people "buy" or completed the transaction






17. This is what makes your offering different to your competitors'.






18. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






19. A search engine's set of rules for ranking web pages.






20. All the content that can be seen on a screen without scrolling down.






21. A function which allows the mobile user to click on a link to make a telephone call.






22. The list of links often found running down one side of a blog






23. The layout and structure of a website - which should be according to information hierarchy and categories.






24. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






25. Transactions that take place on the server.






26. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






27. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






28. The actual text of a link (the highlighted text you can click to go to the linked page)






29. Commission structure where the affiliate earns a percentage of a sale.






30. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






31. A version of HTML for mobile devices and other limited hardware.






32. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






33. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






34. The paid search results on a SERP.






35. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






36. A prominent aspect of a product which is beneficial to users.






37. Marketing through social platforms like Facebook or Twitter etc.






38. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






39. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






40. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






41. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






42. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






43. Links from external sites to our sites - if they like your stuff they will link to you






44. Unrequested window that opens on top of the currently viewed window.






45. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






46. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






47. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






48. What you see when you perform a search on a search engine.






49. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






50. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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