Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An online advertisement in the form of a graphic image that appears on a web page.






2. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






3. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






4. A prominent aspect of a product which is beneficial to users.






5. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






6. Another name for headline - a great headline is the first thing that attracts users






7. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






8. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






9. What you see when you perform a search on a search engine.






10. The name that is chosen to appear in the sender or from field of an email.






11. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






12. Transactions that take place on the server.






13. A protocol for sending messages from one server to another.






14. Links from external sites to our sites - if they like your stuff they will link to you






15. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






16. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






17. The paid search results on a SERP.






18. The definitive version. In SEO - it refers to a definitive URL.






19. Content websites that serve PPC adverts from the same provider - such as AdWords.






20. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






21. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






22. A character used to define a group of users to a website.






23. Google's system where you can put Google ads on your own site and get paid for clicks






24. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






25. Unpaid traffic that Google etc send - based on your quality content






26. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






27. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






28. # of files a site served (or loaded)






29. A piece of code that tracks a user's interaction and movement through a website.






30. The list of links often found running down one side of a blog






31. All the content that can be seen on a screen without scrolling down.






32. Marketing through social platforms like Facebook or Twitter etc.






33. The number of times a keyword or key phrase appears on a website.






34. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






35. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






36. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






37. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






38. Items which appear on every page of a website.






39. The activity of getting inbound links to your site - creating good content and making online friends is a start






40. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






41. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






42. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






43. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






44. A software tool that collects data on website users based on metrics to measure its performance.






45. A function which allows the mobile user to click on a link to make a telephone call.






46. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






47. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






48. A metric that indicates whether a website is achieving its goals.






49. The number of individuals who forwarded a specific email on.






50. The percent of emails determined as opened out of the total number of emails sent.