SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
link farm
Common Page Elements
click through rate
Opt-in
2. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Keyword rankings
House list
Referrer
canonical version
3. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
title
Online Reputation Management (ORM)
Advert
Organic search results
4. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
Clickthrough
Client-side
co-op ad
landing page
5. A rough value Google assigns to a page
exit page
page rank
co-op ad
Clickthrough
6. Another name for headline - a great headline is the first thing that attracts users
Cascading Style Sheets (CSS)
Internet Protocol (IP) Address
redirects
title
7. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
blog roll
Keyword phrase
Robot.txt
monetization
8. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Animated GIF
Canonical
Universal Resource Locator (URL)
adwords
9. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Google AdWords
Information architecture
inbound links / back links
co-op ad
10. A web address which is unique to every page on the Internet.
Universal Resource Locator (URL)
hashtag
affiliate
Web analytics
11. Targeted advertising based on content of the web page - e.g. Adsense
White list
contextual advertising
page rank
Alt tag
12. A visitor completing a target action.
Conversion
Content network
Usability
monetization
13. A document giving essential information concerning the problem that needs solving.
Robot.txt
hits
Information architecture
Brief
14. A click on a link that leads to another website.
crawler/spider/robot/bot
Clickthrough
Persona
Business to Consumers (B2C)
15. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
HyperText Markup Language (HTML)
Business to Business (B2B)
Commission
Domain Name System(DNS)
16. A prominent aspect of a product which is beneficial to users.
Revenue share
Feature
Online Reputation Management (ORM)
Alt text
17. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Alt tag
Paid search results
Spider
permalink
18. To get free search traffic - think: why will they link to you?
Cookie
SEO (Search Engine Optimization)
link building
Home page
19. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
link farm
CPC (Cost per click)
conversion rate
Google AdWords
20. The percent of emails determined as opened out of the total number of emails sent.
Content network
Open rate
Domain name
co-op ad
21. Links from external sites to our sites - if they like your stuff they will link to you
anchor text
inbound links / back links
SEO (Search Engine Optimization)
Keyword frequency
22. The list of links often found running down one side of a blog
Online Reputation Management (ORM)
blog roll
viral
Spider
23. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
HyperText Markup Language (HTML)
exit page
Key performance indicator (KPI)
3G
24. Items which appear on every page of a website.
redirects
Cookie
Common Page Elements
SMM (Social Media Marketing)
25. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Domain name
Heading tags
inbound links / back links
SEO (Search Engine Optimization)
26. # of files a site served (or loaded)
hits
anchor text
nofollow
Accessibility
27. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Internet Portal (IP) address
Session
Breadcrumbs
Cookie
28. Google's system where you can put Google ads on your own site and get paid for clicks
adsense
HyperText Markup Language (HTML)
Internet Service Provider (ISP)
Cookie
29. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Cascading Style Sheets (CSS)
Tracking code
Dynamic keyword insertion
Google AdWords
30. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Keyword phrase
Accessibility
Home page
viral
31. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Action
Tracking code
news sharing
Simple Mail Transfer Protocol (SMTP)
32. Leftover Ad space that hasn't been sold
bounce rate
remnant ad
page views
Keyword rankings
33. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
affiliate
White list
reciprocal linking
Keyword phrase
34. Converts a domain name into an IP address.
Robot.txt
Unique forwarders
Domain Name System(DNS)
Hyperlink
35. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
twitterati
click through rate
Search engine results page (SERP)
link equity / link juice
36. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
HyperText Markup Language (HTML)
Cookie
click through rate
inbound links / back links
37. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Usability
permalink
Key performance indicator (KPI)
Double opt-in
38. Buying traffic - Big sites with deep pockets dominate
nofollow
SEM/PPC (Search Engine Marketing / Pay per click)
Web analytics
Paid search results
39. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Advert
App
Active verb
Backlink
40. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Internet Protocol (IP) Address
list
Mass customisation
Tracking
41. The page a link links to
Usability
blog roll
landing page
Tactic
42. The visitors that visit a website.
link farm
Simple Mail Transfer Protocol (SMTP)
Traffic
co-op ad
43. A specific action or method that contributes to achieving a goal.
Tactic
hits
blog roll
Hard bounce
44. All the content that can be seen on a screen without scrolling down.
canonical version
Common Page Elements
Tactic
Above the fold
45. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Customer Relationship Management (CRM)
viral
Call to action (CTA)
news sharing
46. The elements of a URL that are dynamically generated.
Cost per Lead (CPL)
landing page
House list
Dynamic parameter
47. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
link equity / link juice
Hyperlink
Cascading Style Sheets (CSS)
HyperText Markup Language (HTML)
48. To give permission for emails to be sent to you.
anchor text
Opt-in
nofollow
Navigation
49. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Opt-out
Hyperlink
Anchor text
viral
50. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Animated GIF
Anchor text
Flash
crawler/spider/robot/bot