Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






2. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






3. The listings on a SERP that are paid for.






4. Unpaid traffic that Google etc send - based on your quality content






5. Words or phrases that describe content and used when searching for something using a search engine.






6. The actual text of a link (the highlighted text you can click to go to the linked page)






7. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






8. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






9. A software tool that collects data on website users based on metrics to measure its performance.






10. The definitive version. In SEO - it refers to a definitive URL.






11. The activity of getting inbound links to your site - creating good content and making online friends is a start






12. A function which allows the mobile user to click on a link to make a telephone call.






13. Commission structure where the affiliate earns a percentage of a sale.






14. Success rate of your Ad; how many people "buy" or completed the transaction






15. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






16. Tailoring content for many individuals.






17. Marketing through social platforms like Facebook or Twitter etc.






18. How most sites price ads






19. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






20. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






21. The visitors that visit a website.






22. A search engine's set of rules for ranking web pages.






23. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






24. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






25. Type of internet marketing methods that is either illegal or frowned upon by search engines






26. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






27. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






28. A prominent aspect of a product which is beneficial to users.






29. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






30. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






31. How Adsense and its type of ads work - advertiser pays for every click






32. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






33. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






34. The layout and structure of a website - which should be according to information hierarchy and categories.






35. Links from external sites to our sites - if they like your stuff they will link to you






36. The positive outcome for a user that a feature provides.






37. A document giving essential information concerning the problem that needs solving.






38. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






39. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






40. What you see when you perform a search on a search engine.






41. The percent of emails determined as opened out of the total number of emails sent.






42. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






43. The failed delivery of email communication due to an undeviating reason like a non-existent address.






44. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






45. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






46. Last page visited






47. An online advertisement in the form of a graphic image that appears on a web page.






48. Content websites that serve PPC adverts from the same provider - such as AdWords.






49. To get free search traffic - think: why will they link to you?






50. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale