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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Sponsored links
time on site
Call to action (CTA)
Hyperlink
2. Unpaid traffic that Google etc send - based on your quality content
Affiliate or Publisher
Click-to-call
organic / natural traffic
CPC (Cost per click)
3. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Internet Protocol (IP) Address
Brief
landing page
Keyword rankings
4. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Usability
Unique selling point (USP)
link farm
Robot.txt
5. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
affiliate
Session
Opt-out
SEM/PPC (Search Engine Marketing / Pay per click)
6. Links from external sites to our sites - if they like your stuff they will link to you
Server-side
conversion rate
Keyword phrase
inbound links / back links
7. Tailoring content for many individuals.
Mass customisation
Benefit
blog roll
Alt text
8. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Breadcrumbs
reciprocal linking
Database
Cascading Style Sheets (CSS)
9. How Adsense and its type of ads work - advertiser pays for every click
CPC (Cost per click)
Revenue share
Home page
page rank
10. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
link bait
Common Page Elements
contextual advertising
website
11. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
App
list
Tracking code
Heading tags
12. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
adwords
Animated GIF
list
Hard bounce
13. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
remnant ad
Cost per Lead (CPL)
monetization
Sponsored links
14. A metric that indicates whether a website is achieving its goals.
internal links
adsense
Key performance indicator (KPI)
White list
15. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Flash
Referrer
SEM/PPC (Search Engine Marketing / Pay per click)
Commission
16. The list of links often found running down one side of a blog
Flash
Common Page Elements
blog roll
Web analytics
17. Type of internet marketing methods that is either illegal or frowned upon by search engines
conversion rate
link farm
black hat
website
18. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Session
Traffic
Alt tag
Customer Relationship Management (CRM)
19. A rough value Google assigns to a page
Paid search results
page rank
Compact HyperText Markup Language (CHTML)
Above the fold
20. The actual text of a link (the highlighted text you can click to go to the linked page)
anchor text
redirects
Keyword frequency
Traffic
21. Converts a domain name into an IP address.
Domain Name System(DNS)
Commission
SEO (Search Engine Optimization)
Sender alias
22. The number of times a keyword or key phrase appears on a website.
long tail key words / search words
Keyword frequency
bounce rate
Advert
23. # of times a whole page is served (or loaded)
SEM/PPC (Search Engine Marketing / Pay per click)
Server-side
reciprocal linking
page views
24. The number of individuals who forwarded a specific email on.
Search engine results page (SERP)
Unique forwarders
Breadcrumbs
Tactic
25. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Common Page Elements
Paid search results
Above the fold
Heading tags
26. When businesses sell products/services to other businesses and not to consumers.
Business to Business (B2B)
Session
Flash
3G
27. Links from one page on our site to another
internal links
Alt tag
landing page
Keyword phrase
28. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
adsense
Breadcrumbs
Simple Mail Transfer Protocol (SMTP)
Internet Service Provider (ISP)
29. A search engine's set of rules for ranking web pages.
link farm
Algorithm
co-op ad
blog roll
30. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
crawler/spider/robot/bot
page rank
Online Reputation Management (ORM)
Advert
31. A click on a link that leads to another website.
Canonical
Clickthrough
long tail key words / search words
Strategy
32. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Hard bounce
Brief
permalink
Tracking
33. Targeted advertising based on content of the web page - e.g. Adsense
Google AdWords
Traditional media
Tactic
contextual advertising
34. A version of HTML for mobile devices and other limited hardware.
Web analytics
Dynamic parameter
Compact HyperText Markup Language (CHTML)
canonical version
35. All the content that can be seen on a screen without scrolling down.
Session
Above the fold
organic / natural traffic
Brief
36. Marketing through social platforms like Facebook or Twitter etc.
Keyword phrase
Opt-in
SMM (Social Media Marketing)
Action
37. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
affiliate
Call to action (CTA)
Internet Protocol (IP) Address
monetization
38. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
link bait
click through rate
Keyword frequency
Usability
39. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Sender alias
contextual advertising
Internet Portal (IP) address
Double opt-in
40. Transactions that take place before information is sent to the server.
Client-side
Double opt-in
Cost per Lead (CPL)
link equity / link juice
41. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
hashtag
reciprocal linking
Internet Portal (IP) address
Tactic
42. The percent of emails determined as opened out of the total number of emails sent.
Open rate
nofollow
Google AdWords
Soft bounce
43. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Active verb
Algorithm
Spider
Double opt-in
44. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Double opt-in
White list
affiliate
Opt-in
45. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Traffic
link building
Tracking
Keyword phrase
46. The many many long tail words we might want to rank for (e.g. bhojpuri books)
long tail key words / search words
Ranking
Feature
adwords
47. Unrequested window that opens on top of the currently viewed window.
Popup
Business to Consumers (B2C)
link bait
adsense
48. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Dynamic parameter
Meta data
Hard bounce
Key performance indicator (KPI)
49. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
landing page
Click-to-call
Internet Protocol (IP) Address
3G
50. The listings on a SERP that are paid for.
Robot.txt
Traditional media
Tactic
Paid search results