Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






2. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






3. # of files a site served (or loaded)






4. Used to describe the relative position of a web page in the SERPs.






5. The Affiliate or Publisher markets the products of the Merchant.






6. Build one if you want total control over its content and all activity






7. Success rate of your Ad; how many people "buy" or completed the transaction






8. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






9. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






10. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






11. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






12. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






13. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






14. The number of times a keyword or key phrase appears on a website.






15. The failed delivery of email communication due to an undeviating reason like a non-existent address.






16. All the content that can be seen on a screen without scrolling down.






17. Type of internet marketing methods that is either illegal or frowned upon by search engines






18. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






19. Words or phrases that describe content and used when searching for something using a search engine.






20. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






21. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






22. A protocol for sending messages from one server to another.






23. An online advertisement in the form of a graphic image that appears on a web page.






24. The visible - clickable text in a link.






25. An approach to web design that aims for lightweight code and standards compliant websites.






26. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






27. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






28. Converts a domain name into an IP address.






29. The list of links often found running down one side of a blog






30. The percent of emails determined as opened out of the total number of emails sent.






31. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






32. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






33. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






34. Unpaid traffic that Google etc send - based on your quality content






35. The number of individuals who forwarded a specific email on.






36. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






37. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






38. The paid search results on a SERP.






39. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






40. Unrequested window that opens on top of the currently viewed window.






41. Links from external sites to our sites - if they like your stuff they will link to you






42. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






43. A rough value Google assigns to a page






44. Leftover Ad space that hasn't been sold






45. To get free search traffic - think: why will they link to you?






46. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






47. A document giving essential information concerning the problem that needs solving.






48. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






49. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






50. When duplicate content is found on multiple pages - which version does Google think is the definitive version?







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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