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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The page a link links to
Hyperlink
CPM (Cost per thousand impressions)
landing page
Tactic
2. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
viral
3G
Keyword rankings
Business to Business (B2B)
3. A rough value Google assigns to a page
SEM/PPC (Search Engine Marketing / Pay per click)
page rank
Alt text
Universal Resource Locator (URL)
4. # of times a whole page is served (or loaded)
SMM (Social Media Marketing)
page views
link farm
Content network
5. This is what makes your offering different to your competitors'.
Breadcrumbs
Unique selling point (USP)
Viral video
Soft bounce
6. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Heading tags
Meta data
news sharing
Double opt-in
7. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
anchor text
Above the fold
White list
reciprocal linking
8. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
blog roll
Spider
Breadcrumbs
3G
9. A software tool that collects data on website users based on metrics to measure its performance.
Web analytics
Animated GIF
Key performance indicator (KPI)
Click-to-call
10. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Hard bounce
Popup
Breadcrumbs
Compact HyperText Markup Language (CHTML)
11. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Internet Portal (IP) address
page views
Conversion
Dynamic keyword insertion
12. Unpaid traffic that Google etc send - based on your quality content
Canonical
Popup
organic / natural traffic
Server-side
13. Words or phrases that describe content and used when searching for something using a search engine.
bounce rate
link building
Alt tag
keywords
14. Buying traffic - Big sites with deep pockets dominate
Animated GIF
SEM/PPC (Search Engine Marketing / Pay per click)
House list
HyperText Markup Language (HTML)
15. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
nofollow
Google AdWords
link equity / link juice
page
16. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Simple Mail Transfer Protocol (SMTP)
link equity / link juice
Ranking
WebPR
17. Google's system where you can put Google ads on your own site and get paid for clicks
adsense
Sender alias
Above the fold
Alt tag
18. A specific action or method that contributes to achieving a goal.
hits
Usability
Tactic
Above the fold
19. The listings on a SERP that are paid for.
Meta data
Click-to-call
Paid search results
Strategy
20. The IP address is an exclusive number - which is used to represent every single computer in a network.
permalink
SEO (Search Engine Optimization)
Internet Protocol (IP) Address
page rank
21. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Domain name
Keyword rankings
Robot.txt
Paid search results
22. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Action
link bait
URL rewriting
Opt-out
23. A version of HTML for mobile devices and other limited hardware.
Compact HyperText Markup Language (CHTML)
Common Page Elements
Keyword frequency
Spider
24. # of files a site served (or loaded)
permalink
hits
Information architecture
Breadcrumbs
25. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Robot.txt
SEM/PPC (Search Engine Marketing / Pay per click)
3G
Viral video
26. A web address which is unique to every page on the Internet.
Call to action (CTA)
Hyperlink
Universal Resource Locator (URL)
Revenue share
27. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Strategy
affiliate
black hat
Animated GIF
28. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
list
Action
Spider
Domain name
29. Type of internet marketing methods that is either illegal or frowned upon by search engines
Search engine results page (SERP)
black hat
Strategy
Unique forwarders
30. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
Persona
Flash
reciprocal linking
page rank
31. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Backlink
Dynamic parameter
SMM (Social Media Marketing)
App
32. A visitor completing a target action.
CPC (Cost per click)
Conversion
Viral video
news sharing
33. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Google AdWords
Flash
Anchor text
SEM/PPC (Search Engine Marketing / Pay per click)
34. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
HTML5
Domain Name System(DNS)
link equity / link juice
Meta data
35. The number of individuals who forwarded a specific email on.
Business to Consumers (B2C)
Unique forwarders
Brief
Spider
36. How most sites price ads
landing page
CPM (Cost per thousand impressions)
Keyword phrase
co-op ad
37. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Benefit
Viral video
adwords
Keyword phrase
38. The positive outcome for a user that a feature provides.
contextual advertising
Benefit
Opt-in
list
39. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
adwords
Navigation
conversion rate
Opt-out
40. Targeted advertising based on content of the web page - e.g. Adsense
Tracking code
monetization
contextual advertising
time on site
41. The percent of emails determined as opened out of the total number of emails sent.
Business to Business (B2B)
Open rate
internal links
Flash
42. Build one if you want total control over its content and all activity
Banner
website
Home page
Click-to-call
43. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Web analytics
Call to action (CTA)
House list
website
44. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Clickthrough
Search engine results page (SERP)
Tracking code
Nofollow link
45. How a web user moves through a website - and the elements that assist the user.
Sponsored links
Unique forwarders
Search engine results page (SERP)
Navigation
46. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
Web analytics
Benefit
redirects
Advert
47. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Sponsored links
news sharing
Session
Action
48. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Keyword rankings
Content network
Navigation
Alt text
49. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Home page
pinnacle key words / search words
Robot.txt
Business to Business (B2B)
50. Converts a domain name into an IP address.
Domain Name System(DNS)
Advert
page rank
Flash
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