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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An online advertisement in the form of a graphic image that appears on a web page.
WebPR
Session
monetization
Banner
2. A software tool that collects data on website users based on metrics to measure its performance.
Web analytics
Persona
anchor text
Online Reputation Management (ORM)
3. The Affiliate or Publisher markets the products of the Merchant.
Open rate
Dynamic keyword insertion
Affiliate or Publisher
Simple Mail Transfer Protocol (SMTP)
4. Links from one page on our site to another
internal links
Referrer
Domain name
Open rate
5. The degree to which a website is available to users with physical challenges or technical limitations.
Accessibility
landing page
news sharing
Organic search results
6. The definitive version. In SEO - it refers to a definitive URL.
news sharing
inbound links / back links
Canonical
Soft bounce
7. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Session
Hyperlink
Nofollow link
time on site
8. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Internet Portal (IP) address
Tactic
Traditional media
Conversion
9. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
Content network
remnant ad
landing page
canonical version
10. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Nofollow link
Usability
Banner
Organic search results
11. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Double opt-in
Click-to-call
Tracking
Home page
12. How a web user moves through a website - and the elements that assist the user.
Navigation
remnant ad
Persona
House list
13. Used on Twitter to help others follow certain conversations. Users tag their comments.
Cookie
Keyword frequency
Viral video
hashtag
14. An email database a company generates itself without purchasing or renting names.
permalink
adsense
House list
Tracking code
15. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
remnant ad
Meta tags
Keyword rankings
Soft bounce
16. Content websites that serve PPC adverts from the same provider - such as AdWords.
Cascading Style Sheets (CSS)
Content network
Information architecture
Conversion
17. When businesses sell products/services to consumers.
list
Business to Consumers (B2C)
Navigation
Alt tag
18. A web address which is unique to every page on the Internet.
Breadcrumbs
bounce rate
Universal Resource Locator (URL)
link bait
19. How Adsense and its type of ads work - advertiser pays for every click
Opt-in
monetization
CPC (Cost per click)
Hard bounce
20. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Opt-in
Heading tags
Call to action (CTA)
Traditional media
21. This is what makes your offering different to your competitors'.
conversion rate
Unique selling point (USP)
nofollow
Sender alias
22. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Feature
Server-side
Cost per Lead (CPL)
Referrer
23. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
Sender alias
unique domains
Feature
URL rewriting
24. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
link farm
adwords
3G
Internet Protocol (IP) Address
25. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Breadcrumbs
time on site
Session
Referrer
26. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
redirects
Flash
page
Content network
27. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
link bait
Accessibility
Compact HyperText Markup Language (CHTML)
website
28. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
click through rate
SEO (Search Engine Optimization)
Internet Portal (IP) address
Clickthrough
29. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
Cost per Lead (CPL)
adwords
co-op ad
Strategy
30. Links from external sites to our sites - if they like your stuff they will link to you
inbound links / back links
website
crawler/spider/robot/bot
conversion rate
31. The list of links often found running down one side of a blog
Web analytics
blog roll
Ranking
3G
32. What you see when you perform a search on a search engine.
Common Page Elements
Keyword rankings
Search engine results page (SERP)
Mass customisation
33. A click on a link that leads to another website.
black hat
Clickthrough
Client-side
Call to action (CTA)
34. The listings on a SERP that are paid for.
Dynamic keyword insertion
Unique selling point (USP)
Accessibility
Paid search results
35. Google's system where you can put Google ads on your own site and get paid for clicks
Accessibility
Active verb
Ranking
adsense
36. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
Popup
Cookie
Sponsored links
Feature
37. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
contextual advertising
3G
Heading tags
click through rate
38. The percent of emails determined as opened out of the total number of emails sent.
Open rate
Web analytics
Customer Relationship Management (CRM)
click through rate
39. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
permalink
Unique forwarders
Breadcrumbs
link equity / link juice
40. Items which appear on every page of a website.
pinnacle key words / search words
Common Page Elements
link equity / link juice
HyperText Markup Language (HTML)
41. Words or phrases that describe content and used when searching for something using a search engine.
keywords
hashtag
long tail key words / search words
Double opt-in
42. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Key performance indicator (KPI)
Hyperlink
House list
Meta tags
43. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Advert
Server-side
Active verb
Breadcrumbs
44. A search engine's set of rules for ranking web pages.
Compact HyperText Markup Language (CHTML)
Keyword phrase
Algorithm
landing page
45. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
list
Commission
Conversion
Internet Service Provider (ISP)
46. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Online Reputation Management (ORM)
Session
White list
news sharing
47. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Mass customisation
HTML5
Alt text
pinnacle key words / search words
48. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Advert
Meta data
Alt tag
Traffic
49. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
monetization
exit page
adwords
White list
50. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
White list
CPM (Cost per thousand impressions)
Compact HyperText Markup Language (CHTML)
Nofollow link