Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This is what makes your offering different to your competitors'.






2. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






3. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






4. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






5. To give permission for emails to be sent to you.






6. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






7. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






8. A prominent aspect of a product which is beneficial to users.






9. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






10. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






11. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






12. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






13. Success rate of your Ad; how many people "buy" or completed the transaction






14. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






15. A specific action or method that contributes to achieving a goal.






16. The visitors that visit a website.






17. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






18. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






19. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






20. A protocol for sending messages from one server to another.






21. Used to describe the relative position of a web page in the SERPs.






22. Type of internet marketing methods that is either illegal or frowned upon by search engines






23. All the content that can be seen on a screen without scrolling down.






24. The degree to which a website is available to users with physical challenges or technical limitations.






25. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






26. The IP address is an exclusive number - which is used to represent every single computer in a network.






27. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






28. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






29. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






30. A search engine's set of rules for ranking web pages.






31. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






32. # of times a whole page is served (or loaded)






33. An email database a company generates itself without purchasing or renting names.






34. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






35. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






36. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






37. When businesses sell products/services to other businesses and not to consumers.






38. How a web user moves through a website - and the elements that assist the user.






39. Transactions that take place before information is sent to the server.






40. The failed delivery of email communication due to an undeviating reason like a non-existent address.






41. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






42. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






43. The code that is used to write most websites






44. The name that is chosen to appear in the sender or from field of an email.






45. The definitive version. In SEO - it refers to a definitive URL.






46. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






47. Buying traffic - Big sites with deep pockets dominate






48. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






49. A character used to define a group of users to a website.






50. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale