Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A character used to define a group of users to a website.






2. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






3. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






4. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






5. Another name for headline - a great headline is the first thing that attracts users






6. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






7. An email database a company generates itself without purchasing or renting names.






8. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






9. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






10. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






11. Newspapers - magazines - television and publishing houses are the realm of traditional media.






12. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






13. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






14. Converts a domain name into an IP address.






15. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






16. To give permission for emails to be sent to you.






17. The name that is chosen to appear in the sender or from field of an email.






18. A visitor completing a target action.






19. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






20. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






21. The code that is used to write most websites






22. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






23. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






24. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






25. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






26. Used to describe the relative position of a web page in the SERPs.






27. Tailoring content for many individuals.






28. How a web user moves through a website - and the elements that assist the user.






29. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






30. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






31. A protocol for sending messages from one server to another.






32. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






33. A prominent aspect of a product which is beneficial to users.






34. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






35. Type of internet marketing methods that is either illegal or frowned upon by search engines






36. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






37. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






38. This is what makes your offering different to your competitors'.






39. The percent of emails determined as opened out of the total number of emails sent.






40. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






41. Last page visited






42. The visitors that visit a website.






43. A piece of code that tracks a user's interaction and movement through a website.






44. The Affiliate or Publisher markets the products of the Merchant.






45. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






46. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






47. A version of HTML for mobile devices and other limited hardware.






48. Items which appear on every page of a website.






49. # of files a site served (or loaded)






50. A click on a link that leads to another website.