Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Build one if you want total control over its content and all activity






2. A software tool that collects data on website users based on metrics to measure its performance.






3. What you see when you perform a search on a search engine.






4. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






5. All the content that can be seen on a screen without scrolling down.






6. Links from one page on our site to another






7. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






8. Another name for headline - a great headline is the first thing that attracts users






9. The number of times a keyword or key phrase appears on a website.






10. Tailoring content for many individuals.






11. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






12. The list of links often found running down one side of a blog






13. A search engine's set of rules for ranking web pages.






14. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






15. A click on a link that leads to another website.






16. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






17. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






18. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






19. Links from external sites to our sites - if they like your stuff they will link to you






20. The number of individuals who forwarded a specific email on.






21. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






22. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






23. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






24. An approach to web design that aims for lightweight code and standards compliant websites.






25. The failed delivery of email communication due to an undeviating reason like a non-existent address.






26. More than one keyword can be referred to as a keyword phrase.






27. A metric that indicates whether a website is achieving its goals.






28. The Affiliate or Publisher markets the products of the Merchant.






29. Newspapers - magazines - television and publishing houses are the realm of traditional media.






30. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






31. When businesses sell products/services to other businesses and not to consumers.






32. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






33. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






34. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






35. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






36. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






37. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






38. Success rate of your Ad; how many people "buy" or completed the transaction






39. How Adsense and its type of ads work - advertiser pays for every click






40. Content websites that serve PPC adverts from the same provider - such as AdWords.






41. The many many long tail words we might want to rank for (e.g. bhojpuri books)






42. The listings on a SERP that are paid for.






43. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






44. The positive outcome for a user that a feature provides.






45. Words or phrases that describe content and used when searching for something using a search engine.






46. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






47. A prominent aspect of a product which is beneficial to users.






48. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






49. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






50. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.







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