Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This is what makes your offering different to your competitors'.






2. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






3. A document giving essential information concerning the problem that needs solving.






4. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






5. A specific action or method that contributes to achieving a goal.






6. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






7. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






8. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






9. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






10. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






11. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






12. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






13. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






14. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






15. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






16. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






17. A web address which is unique to every page on the Internet.






18. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






19. To give permission for emails to be sent to you.






20. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






21. Newspapers - magazines - television and publishing houses are the realm of traditional media.






22. The paid search results on a SERP.






23. Unrequested window that opens on top of the currently viewed window.






24. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






25. The Affiliate or Publisher markets the products of the Merchant.






26. The definitive version. In SEO - it refers to a definitive URL.






27. The percent of emails determined as opened out of the total number of emails sent.






28. Transactions that take place before information is sent to the server.






29. Unpaid traffic that Google etc send - based on your quality content






30. Items which appear on every page of a website.






31. The listings on a SERP that are paid for.






32. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






33. An approach to web design that aims for lightweight code and standards compliant websites.






34. An online advertisement in the form of a graphic image that appears on a web page.






35. How Adsense and its type of ads work - advertiser pays for every click






36. A protocol for sending messages from one server to another.






37. A software tool that collects data on website users based on metrics to measure its performance.






38. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






39. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






40. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






41. Converts a domain name into an IP address.






42. A character used to define a group of users to a website.






43. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






44. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






45. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






46. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






47. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






48. A prominent aspect of a product which is beneficial to users.






49. The visitors that visit a website.






50. Period of activity that a user with a unique cookie spends on a website during a specified period of time.