Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






2. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






3. A function which allows the mobile user to click on a link to make a telephone call.






4. Unpaid traffic that Google etc send - based on your quality content






5. The activity of getting inbound links to your site - creating good content and making online friends is a start






6. More than one keyword can be referred to as a keyword phrase.






7. A document giving essential information concerning the problem that needs solving.






8. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






9. Converts a domain name into an IP address.






10. An online advertisement in the form of a graphic image that appears on a web page.






11. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






12. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






13. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






14. The percent of emails determined as opened out of the total number of emails sent.






15. The actual text of a link (the highlighted text you can click to go to the linked page)






16. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






17. The paid search results on a SERP.






18. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






19. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






20. # of files a site served (or loaded)






21. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






22. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






23. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






24. A prominent aspect of a product which is beneficial to users.






25. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






26. Newspapers - magazines - television and publishing houses are the realm of traditional media.






27. Leftover Ad space that hasn't been sold






28. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






29. Commission structure where the affiliate earns a percentage of a sale.






30. The IP address is an exclusive number - which is used to represent every single computer in a network.






31. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






32. To get free search traffic - think: why will they link to you?






33. # of times a whole page is served (or loaded)






34. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






35. Links from one page on our site to another






36. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






37. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






38. Marketing through social platforms like Facebook or Twitter etc.






39. Unrequested window that opens on top of the currently viewed window.






40. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






41. Links from external sites to our sites - if they like your stuff they will link to you






42. A piece of code that tracks a user's interaction and movement through a website.






43. Type of internet marketing methods that is either illegal or frowned upon by search engines






44. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






45. A web address which is unique to every page on the Internet.






46. When businesses sell products/services to consumers.






47. The many many long tail words we might want to rank for (e.g. bhojpuri books)






48. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






49. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






50. Used to describe the relative position of a web page in the SERPs.