Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






2. The page a link links to






3. A search engine's set of rules for ranking web pages.






4. The listings on a SERP that are paid for.






5. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






6. Used to describe the relative position of a web page in the SERPs.






7. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






8. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






9. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






10. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






11. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






12. How many different people visit a page/site






13. Transactions that take place on the server.






14. An approach to web design that aims for lightweight code and standards compliant websites.






15. The number of times a keyword or key phrase appears on a website.






16. # of times a whole page is served (or loaded)






17. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






18. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






19. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






20. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






21. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






22. The IP address is an exclusive number - which is used to represent every single computer in a network.






23. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






24. Leftover Ad space that hasn't been sold






25. More than one keyword can be referred to as a keyword phrase.






26. The positive outcome for a user that a feature provides.






27. A software tool that collects data on website users based on metrics to measure its performance.






28. Marketing through social platforms like Facebook or Twitter etc.






29. Type of internet marketing methods that is either illegal or frowned upon by search engines






30. Tailoring content for many individuals.






31. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






32. The layout and structure of a website - which should be according to information hierarchy and categories.






33. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






34. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






35. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






36. Words or phrases that describe content and used when searching for something using a search engine.






37. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






38. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






39. To give permission for emails to be sent to you.






40. A click on a link that leads to another website.






41. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






42. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






43. Success rate of your Ad; how many people "buy" or completed the transaction






44. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






45. Content websites that serve PPC adverts from the same provider - such as AdWords.






46. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






47. Targeted advertising based on content of the web page - e.g. Adsense






48. This is what makes your offering different to your competitors'.






49. An email database a company generates itself without purchasing or renting names.






50. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders