Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The paid search results on a SERP.






2. The Affiliate or Publisher markets the products of the Merchant.






3. Tailoring content for many individuals.






4. Build one if you want total control over its content and all activity






5. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






6. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






7. Links from external sites to our sites - if they like your stuff they will link to you






8. More than one keyword can be referred to as a keyword phrase.






9. The visible - clickable text in a link.






10. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






11. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






12. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






13. # of files a site served (or loaded)






14. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






15. To get free search traffic - think: why will they link to you?






16. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






17. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






18. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






19. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






20. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






21. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






22. A search engine's set of rules for ranking web pages.






23. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






24. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






25. Unpaid traffic that Google etc send - based on your quality content






26. Commission structure where the affiliate earns a percentage of a sale.






27. The IP address is an exclusive number - which is used to represent every single computer in a network.






28. Content websites that serve PPC adverts from the same provider - such as AdWords.






29. The visitors that visit a website.






30. An online advertisement in the form of a graphic image that appears on a web page.






31. The many many long tail words we might want to rank for (e.g. bhojpuri books)






32. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






33. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






34. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






35. The listings on a SERP that are paid for.






36. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






37. This is what makes your offering different to your competitors'.






38. A prominent aspect of a product which is beneficial to users.






39. Google's system where you can put Google ads on your own site and get paid for clicks






40. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






41. What you see when you perform a search on a search engine.






42. A visitor completing a target action.






43. To give permission for emails to be sent to you.






44. The actual text of a link (the highlighted text you can click to go to the linked page)






45. A document giving essential information concerning the problem that needs solving.






46. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






47. Targeted advertising based on content of the web page - e.g. Adsense






48. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






49. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






50. A character used to define a group of users to a website.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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