Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The name that is chosen to appear in the sender or from field of an email.






2. The visitors that visit a website.






3. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






4. An email database a company generates itself without purchasing or renting names.






5. The failed delivery of email communication due to an undeviating reason like a non-existent address.






6. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






7. How Adsense and its type of ads work - advertiser pays for every click






8. Items which appear on every page of a website.






9. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






10. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






11. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






12. Links from one page on our site to another






13. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






14. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






15. Tailoring content for many individuals.






16. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






17. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






18. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






19. An online advertisement in the form of a graphic image that appears on a web page.






20. Type of internet marketing methods that is either illegal or frowned upon by search engines






21. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






22. # of files a site served (or loaded)






23. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






24. A software tool that collects data on website users based on metrics to measure its performance.






25. The page a link links to






26. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






27. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






28. How a web user moves through a website - and the elements that assist the user.






29. A protocol for sending messages from one server to another.






30. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






31. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






32. Converts a domain name into an IP address.






33. Leftover Ad space that hasn't been sold






34. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






35. A click on a link that leads to another website.






36. A version of HTML for mobile devices and other limited hardware.






37. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






38. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






39. How most sites price ads






40. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






41. Newspapers - magazines - television and publishing houses are the realm of traditional media.






42. The number of individuals who forwarded a specific email on.






43. The elements of a URL that are dynamically generated.






44. The Affiliate or Publisher markets the products of the Merchant.






45. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






46. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






47. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






48. Build one if you want total control over its content and all activity






49. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






50. Used to describe the relative position of a web page in the SERPs.