Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When businesses sell products/services to other businesses and not to consumers.






2. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






3. The Affiliate or Publisher markets the products of the Merchant.






4. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






5. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






6. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






7. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






8. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






9. A specific action or method that contributes to achieving a goal.






10. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






11. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






12. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






13. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






14. The name that is chosen to appear in the sender or from field of an email.






15. The layout and structure of a website - which should be according to information hierarchy and categories.






16. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






17. A character used to define a group of users to a website.






18. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






19. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






20. An email database a company generates itself without purchasing or renting names.






21. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






22. A rough value Google assigns to a page






23. A function which allows the mobile user to click on a link to make a telephone call.






24. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






25. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






26. Google's system where you can put Google ads on your own site and get paid for clicks






27. A web address which is unique to every page on the Internet.






28. The number of individuals who forwarded a specific email on.






29. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






30. The failed delivery of email communication due to an undeviating reason like a non-existent address.






31. The degree to which a website is available to users with physical challenges or technical limitations.






32. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






33. An online advertisement in the form of a graphic image that appears on a web page.






34. Type of internet marketing methods that is either illegal or frowned upon by search engines






35. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






36. The elements of a URL that are dynamically generated.






37. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






38. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






39. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






40. Used to describe the relative position of a web page in the SERPs.






41. A metric that indicates whether a website is achieving its goals.






42. How most sites price ads






43. Unrequested window that opens on top of the currently viewed window.






44. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






45. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






46. Marketing through social platforms like Facebook or Twitter etc.






47. A search engine's set of rules for ranking web pages.






48. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






49. More than one keyword can be referred to as a keyword phrase.






50. To give permission for emails to be sent to you.