Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






2. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






3. The paid search results on a SERP.






4. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






5. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






6. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






7. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






8. To give permission for emails to be sent to you.






9. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






10. How many different people visit a page/site






11. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






12. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






13. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






14. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






15. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






16. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






17. The failed delivery of email communication due to an undeviating reason like a non-existent address.






18. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






19. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






20. The percent of emails determined as opened out of the total number of emails sent.






21. A piece of code that tracks a user's interaction and movement through a website.






22. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






23. The IP address is an exclusive number - which is used to represent every single computer in a network.






24. Commission structure where the affiliate earns a percentage of a sale.






25. A function which allows the mobile user to click on a link to make a telephone call.






26. Newspapers - magazines - television and publishing houses are the realm of traditional media.






27. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






28. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






29. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






30. What you see when you perform a search on a search engine.






31. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






32. # of times a whole page is served (or loaded)






33. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






34. Marketing through social platforms like Facebook or Twitter etc.






35. The visible - clickable text in a link.






36. A metric that indicates whether a website is achieving its goals.






37. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






38. Buying traffic - Big sites with deep pockets dominate






39. How a web user moves through a website - and the elements that assist the user.






40. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






41. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






42. An online advertisement in the form of a graphic image that appears on a web page.






43. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






44. The layout and structure of a website - which should be according to information hierarchy and categories.






45. Unrequested window that opens on top of the currently viewed window.






46. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






47. Items which appear on every page of a website.






48. Unpaid traffic that Google etc send - based on your quality content






49. Leftover Ad space that hasn't been sold






50. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this