Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Buying traffic - Big sites with deep pockets dominate






2. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






3. The listings on a SERP that are paid for.






4. Links from external sites to our sites - if they like your stuff they will link to you






5. The number of individuals who forwarded a specific email on.






6. Type of internet marketing methods that is either illegal or frowned upon by search engines






7. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






8. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






9. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






10. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






11. A visitor completing a target action.






12. The degree to which a website is available to users with physical challenges or technical limitations.






13. The actual text of a link (the highlighted text you can click to go to the linked page)






14. Content websites that serve PPC adverts from the same provider - such as AdWords.






15. An approach to web design that aims for lightweight code and standards compliant websites.






16. How a web user moves through a website - and the elements that assist the user.






17. When businesses sell products/services to consumers.






18. A web address which is unique to every page on the Internet.






19. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






20. The percent of emails determined as opened out of the total number of emails sent.






21. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






22. The many many long tail words we might want to rank for (e.g. bhojpuri books)






23. More than one keyword can be referred to as a keyword phrase.






24. Used on Twitter to help others follow certain conversations. Users tag their comments.






25. When businesses sell products/services to other businesses and not to consumers.






26. How Adsense and its type of ads work - advertiser pays for every click






27. The layout and structure of a website - which should be according to information hierarchy and categories.






28. # of files a site served (or loaded)






29. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






30. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






31. Targeted advertising based on content of the web page - e.g. Adsense






32. How many different people visit a page/site






33. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






34. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






35. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






36. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






37. Converts a domain name into an IP address.






38. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






39. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






40. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






41. A character used to define a group of users to a website.






42. The code that is used to write most websites






43. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






44. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






45. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






46. Unrequested window that opens on top of the currently viewed window.






47. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






48. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






49. A metric that indicates whether a website is achieving its goals.






50. A version of HTML for mobile devices and other limited hardware.