Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






2. The activity of getting inbound links to your site - creating good content and making online friends is a start






3. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






4. Marketing through social platforms like Facebook or Twitter etc.






5. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






6. A prominent aspect of a product which is beneficial to users.






7. A piece of code that tracks a user's interaction and movement through a website.






8. A protocol for sending messages from one server to another.






9. The elements of a URL that are dynamically generated.






10. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






11. Another name for headline - a great headline is the first thing that attracts users






12. Links from one page on our site to another






13. Links from external sites to our sites - if they like your stuff they will link to you






14. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






15. The list of links often found running down one side of a blog






16. The failed delivery of email communication due to an undeviating reason like a non-existent address.






17. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






18. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






19. The code that is used to write most websites






20. Build one if you want total control over its content and all activity






21. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






22. The number of individuals who forwarded a specific email on.






23. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






24. The page a link links to






25. To get free search traffic - think: why will they link to you?






26. A software tool that collects data on website users based on metrics to measure its performance.






27. The visitors that visit a website.






28. How most sites price ads






29. The many many long tail words we might want to rank for (e.g. bhojpuri books)






30. The percent of emails determined as opened out of the total number of emails sent.






31. Transactions that take place before information is sent to the server.






32. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






33. The definitive version. In SEO - it refers to a definitive URL.






34. Tailoring content for many individuals.






35. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






36. Last page visited






37. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






38. Converts a domain name into an IP address.






39. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






40. The number of times a keyword or key phrase appears on a website.






41. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






42. An email database a company generates itself without purchasing or renting names.






43. A metric that indicates whether a website is achieving its goals.






44. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






45. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






46. Google's system where you can put Google ads on your own site and get paid for clicks






47. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






48. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






49. How a web user moves through a website - and the elements that assist the user.






50. The listings on a SERP that are paid for.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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