Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's system where you can put Google ads on your own site and get paid for clicks






2. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






3. Used on Twitter to help others follow certain conversations. Users tag their comments.






4. A visitor completing a target action.






5. A character used to define a group of users to a website.






6. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






7. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






8. The code that is used to write most websites






9. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






10. Success rate of your Ad; how many people "buy" or completed the transaction






11. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






12. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






13. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






14. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






15. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






16. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






17. Type of internet marketing methods that is either illegal or frowned upon by search engines






18. A metric that indicates whether a website is achieving its goals.






19. The positive outcome for a user that a feature provides.






20. The number of individuals who forwarded a specific email on.






21. Tailoring content for many individuals.






22. An approach to web design that aims for lightweight code and standards compliant websites.






23. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






24. The activity of getting inbound links to your site - creating good content and making online friends is a start






25. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






26. This is what makes your offering different to your competitors'.






27. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






28. Build one if you want total control over its content and all activity






29. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






30. A protocol for sending messages from one server to another.






31. A click on a link that leads to another website.






32. When businesses sell products/services to consumers.






33. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






34. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






35. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






36. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






37. To give permission for emails to be sent to you.






38. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






39. An online advertisement in the form of a graphic image that appears on a web page.






40. A piece of code that tracks a user's interaction and movement through a website.






41. # of files a site served (or loaded)






42. Links from external sites to our sites - if they like your stuff they will link to you






43. The listings on a SERP that are paid for.






44. An email database a company generates itself without purchasing or renting names.






45. A software tool that collects data on website users based on metrics to measure its performance.






46. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






47. More than one keyword can be referred to as a keyword phrase.






48. Targeted advertising based on content of the web page - e.g. Adsense






49. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






50. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.







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