Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






2. Build one if you want total control over its content and all activity






3. A search engine's set of rules for ranking web pages.






4. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






5. An online advertisement in the form of a graphic image that appears on a web page.






6. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






7. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






8. The number of times a keyword or key phrase appears on a website.






9. Leftover Ad space that hasn't been sold






10. Commission structure where the affiliate earns a percentage of a sale.






11. The Affiliate or Publisher markets the products of the Merchant.






12. Last page visited






13. To get free search traffic - think: why will they link to you?






14. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






15. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






16. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






17. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






18. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






19. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






20. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






21. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






22. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






23. An approach to web design that aims for lightweight code and standards compliant websites.






24. How most sites price ads






25. Used to describe the relative position of a web page in the SERPs.






26. Tailoring content for many individuals.






27. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






28. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






29. A document giving essential information concerning the problem that needs solving.






30. The many many long tail words we might want to rank for (e.g. bhojpuri books)






31. A web address which is unique to every page on the Internet.






32. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






33. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






34. The code that is used to write most websites






35. All the content that can be seen on a screen without scrolling down.






36. The list of links often found running down one side of a blog






37. A software tool that collects data on website users based on metrics to measure its performance.






38. The name that is chosen to appear in the sender or from field of an email.






39. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






40. # of times a whole page is served (or loaded)






41. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






42. Type of internet marketing methods that is either illegal or frowned upon by search engines






43. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






44. To give permission for emails to be sent to you.






45. The number of individuals who forwarded a specific email on.






46. Converts a domain name into an IP address.






47. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






48. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






49. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






50. # of files a site served (or loaded)