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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percent of emails determined as opened out of the total number of emails sent.
Open rate
URL rewriting
bounce rate
HyperText Markup Language (HTML)
2. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
viral
Spider
Internet Portal (IP) address
long tail key words / search words
3. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Active verb
conversion rate
website
App
4. This is what makes your offering different to your competitors'.
URL rewriting
Unique selling point (USP)
Meta data
adwords
5. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
unique visitors
Domain name
black hat
Traditional media
6. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
remnant ad
Traffic
Click-to-call
Customer Relationship Management (CRM)
7. Transactions that take place on the server.
HyperText Markup Language (HTML)
WebPR
Server-side
Navigation
8. The layout and structure of a website - which should be according to information hierarchy and categories.
exit page
Keyword rankings
Internet Portal (IP) address
Information architecture
9. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Alt tag
Advert
Internet Service Provider (ISP)
link equity / link juice
10. How Adsense and its type of ads work - advertiser pays for every click
CPC (Cost per click)
Spider
App
Hyperlink
11. Items which appear on every page of a website.
Common Page Elements
Search engine results page (SERP)
co-op ad
Home page
12. The number of times a keyword or key phrase appears on a website.
Common Page Elements
Active verb
Keyword frequency
Dynamic keyword insertion
13. # of times a whole page is served (or loaded)
Open rate
long tail key words / search words
page views
HyperText Markup Language (HTML)
14. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
website
Banner
adwords
White list
15. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
unique domains
affiliate
Search engine results page (SERP)
Cookie
16. An email database a company generates itself without purchasing or renting names.
Alt text
Algorithm
Ranking
House list
17. Last page visited
exit page
Internet Portal (IP) address
link farm
Hard bounce
18. Unpaid traffic that Google etc send - based on your quality content
Business to Consumers (B2C)
organic / natural traffic
Customer Relationship Management (CRM)
click through rate
19. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
link building
Unique selling point (USP)
page rank
list
20. Used on Twitter to help others follow certain conversations. Users tag their comments.
hashtag
Meta data
Unique forwarders
crawler/spider/robot/bot
21. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Online Reputation Management (ORM)
hits
link equity / link juice
App
22. A metric that indicates whether a website is achieving its goals.
Key performance indicator (KPI)
viral
exit page
Internet Portal (IP) address
23. Converts a domain name into an IP address.
CPM (Cost per thousand impressions)
page rank
Domain Name System(DNS)
App
24. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Breadcrumbs
blog roll
Tactic
Information architecture
25. Targeted advertising based on content of the web page - e.g. Adsense
SEO (Search Engine Optimization)
redirects
contextual advertising
Session
26. A web address which is unique to every page on the Internet.
Domain name
Benefit
Universal Resource Locator (URL)
Accessibility
27. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Database
Tracking
keywords
link farm
28. The page a link links to
landing page
Advert
Alt tag
list
29. An online advertisement in the form of a graphic image that appears on a web page.
Business to Consumers (B2C)
Traffic
Dynamic parameter
Banner
30. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
White list
anchor text
Home page
permalink
31. The paid search results on a SERP.
3G
Unique forwarders
redirects
Sponsored links
32. Links from one page on our site to another
Internet Portal (IP) address
Hard bounce
internal links
Universal Resource Locator (URL)
33. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
Canonical
bounce rate
adwords
HyperText Markup Language (HTML)
34. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Cost per Lead (CPL)
black hat
link equity / link juice
Mass customisation
35. A specific action or method that contributes to achieving a goal.
Anchor text
Call to action (CTA)
Tactic
Active verb
36. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Business to Consumers (B2C)
Breadcrumbs
Meta tags
Server-side
37. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
pinnacle key words / search words
Benefit
Meta data
Online Reputation Management (ORM)
38. Success rate of your Ad; how many people "buy" or completed the transaction
Business to Business (B2B)
Call to action (CTA)
conversion rate
Dynamic keyword insertion
39. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
Ranking
twitterati
Simple Mail Transfer Protocol (SMTP)
Client-side
40. To get free search traffic - think: why will they link to you?
Double opt-in
Traditional media
URL rewriting
SEO (Search Engine Optimization)
41. The IP address is an exclusive number - which is used to represent every single computer in a network.
page
CPM (Cost per thousand impressions)
title
Internet Protocol (IP) Address
42. The degree to which a website is available to users with physical challenges or technical limitations.
Hyperlink
Simple Mail Transfer Protocol (SMTP)
Accessibility
App
43. When businesses sell products/services to consumers.
SEO (Search Engine Optimization)
Heading tags
Business to Consumers (B2C)
Key performance indicator (KPI)
44. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
affiliate
Session
Meta tags
black hat
45. The number of individuals who forwarded a specific email on.
Unique forwarders
blog roll
Keyword phrase
Commission
46. The code that is used to write most websites
Alt text
Customer Relationship Management (CRM)
Tracking code
HyperText Markup Language (HTML)
47. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
link building
Opt-in
time on site
Web analytics
48. The visitors that visit a website.
click through rate
Spider
Traffic
Domain Name System(DNS)
49. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
Sponsored links
crawler/spider/robot/bot
Hyperlink
Algorithm
50. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Soft bounce
Internet Service Provider (ISP)
Benefit
Internet Portal (IP) address