Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Links from external sites to our sites - if they like your stuff they will link to you






2. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






3. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






4. How most sites price ads






5. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






6. The positive outcome for a user that a feature provides.






7. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






8. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






9. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






10. How a web user moves through a website - and the elements that assist the user.






11. This is what makes your offering different to your competitors'.






12. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






13. What you see when you perform a search on a search engine.






14. A metric that indicates whether a website is achieving its goals.






15. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






16. Words or phrases that describe content and used when searching for something using a search engine.






17. The number of times a keyword or key phrase appears on a website.






18. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






19. To get free search traffic - think: why will they link to you?






20. Items which appear on every page of a website.






21. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






22. Buying traffic - Big sites with deep pockets dominate






23. The IP address is an exclusive number - which is used to represent every single computer in a network.






24. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






25. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






26. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






27. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






28. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






29. The failed delivery of email communication due to an undeviating reason like a non-existent address.






30. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






31. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






32. Converts a domain name into an IP address.






33. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






34. Targeted advertising based on content of the web page - e.g. Adsense






35. The degree to which a website is available to users with physical challenges or technical limitations.






36. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






37. A search engine's set of rules for ranking web pages.






38. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






39. Newspapers - magazines - television and publishing houses are the realm of traditional media.






40. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






41. The name that is chosen to appear in the sender or from field of an email.






42. The list of links often found running down one side of a blog






43. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






44. Unpaid traffic that Google etc send - based on your quality content






45. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






46. The definitive version. In SEO - it refers to a definitive URL.






47. A specific action or method that contributes to achieving a goal.






48. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






49. Content websites that serve PPC adverts from the same provider - such as AdWords.






50. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph







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Can you answer 50 questions in 15 minutes?


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