Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






2. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






3. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






4. The failed delivery of email communication due to an undeviating reason like a non-existent address.






5. The many many long tail words we might want to rank for (e.g. bhojpuri books)






6. Marketing through social platforms like Facebook or Twitter etc.






7. Items which appear on every page of a website.






8. To give permission for emails to be sent to you.






9. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






10. The page a link links to






11. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






12. When businesses sell products/services to other businesses and not to consumers.






13. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






14. A function which allows the mobile user to click on a link to make a telephone call.






15. The actual text of a link (the highlighted text you can click to go to the linked page)






16. The definitive version. In SEO - it refers to a definitive URL.






17. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






18. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






19. The visitors that visit a website.






20. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






21. Converts a domain name into an IP address.






22. A rough value Google assigns to a page






23. Type of internet marketing methods that is either illegal or frowned upon by search engines






24. Build one if you want total control over its content and all activity






25. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






26. Used on Twitter to help others follow certain conversations. Users tag their comments.






27. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






28. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






29. Buying traffic - Big sites with deep pockets dominate






30. A search engine's set of rules for ranking web pages.






31. The visible - clickable text in a link.






32. Transactions that take place before information is sent to the server.






33. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






34. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






35. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






36. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






37. How Adsense and its type of ads work - advertiser pays for every click






38. Tailoring content for many individuals.






39. The listings on a SERP that are paid for.






40. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






41. Success rate of your Ad; how many people "buy" or completed the transaction






42. The Affiliate or Publisher markets the products of the Merchant.






43. All the content that can be seen on a screen without scrolling down.






44. A version of HTML for mobile devices and other limited hardware.






45. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






46. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






47. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






48. Another name for headline - a great headline is the first thing that attracts users






49. Google's system where you can put Google ads on your own site and get paid for clicks






50. To get free search traffic - think: why will they link to you?