Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






2. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






3. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






4. Buying traffic - Big sites with deep pockets dominate






5. Build one if you want total control over its content and all activity






6. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






7. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






8. The page a link links to






9. To give permission for emails to be sent to you.






10. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






11. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






12. Commission structure where the affiliate earns a percentage of a sale.






13. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






14. What you see when you perform a search on a search engine.






15. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






16. Links from external sites to our sites - if they like your stuff they will link to you






17. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






18. The activity of getting inbound links to your site - creating good content and making online friends is a start






19. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






20. The code that is used to write most websites






21. The Affiliate or Publisher markets the products of the Merchant.






22. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






23. The failed delivery of email communication due to an undeviating reason like a non-existent address.






24. # of times a whole page is served (or loaded)






25. A click on a link that leads to another website.






26. Type of internet marketing methods that is either illegal or frowned upon by search engines






27. To get free search traffic - think: why will they link to you?






28. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






29. When businesses sell products/services to other businesses and not to consumers.






30. # of files a site served (or loaded)






31. How Adsense and its type of ads work - advertiser pays for every click






32. The positive outcome for a user that a feature provides.






33. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






34. How many different people visit a page/site






35. The name that is chosen to appear in the sender or from field of an email.






36. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






37. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






38. The layout and structure of a website - which should be according to information hierarchy and categories.






39. The paid search results on a SERP.






40. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






41. Converts a domain name into an IP address.






42. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






43. Newspapers - magazines - television and publishing houses are the realm of traditional media.






44. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






45. The listings on a SERP that are paid for.






46. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






47. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






48. Google's system where you can put Google ads on your own site and get paid for clicks






49. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






50. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.