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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The IP address is an exclusive number - which is used to represent every single computer in a network.
Canonical
Google AdWords
reciprocal linking
Internet Protocol (IP) Address
2. The listings on a SERP that are paid for.
remnant ad
Paid search results
Content network
Canonical
3. Last page visited
Traditional media
Tracking code
Tracking
exit page
4. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Popup
Commission
Spider
Organic search results
5. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Animated GIF
Call to action (CTA)
conversion rate
Key performance indicator (KPI)
6. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
CPM (Cost per thousand impressions)
Heading tags
hits
Nofollow link
7. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
website
Cost per Lead (CPL)
Referrer
crawler/spider/robot/bot
8. Marketing through social platforms like Facebook or Twitter etc.
Mass customisation
SMM (Social Media Marketing)
Canonical
Home page
9. Used to describe the relative position of a web page in the SERPs.
Ranking
Open rate
bounce rate
time on site
10. A version of HTML for mobile devices and other limited hardware.
Compact HyperText Markup Language (CHTML)
Popup
link bait
Information architecture
11. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
link bait
Unique forwarders
URL rewriting
Universal Resource Locator (URL)
12. When businesses sell products/services to consumers.
Database
Traditional media
Business to Consumers (B2C)
Common Page Elements
13. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Brief
Advert
organic / natural traffic
viral
14. Transactions that take place on the server.
organic / natural traffic
Anchor text
Server-side
Navigation
15. How most sites price ads
CPM (Cost per thousand impressions)
page
nofollow
Home page
16. Build one if you want total control over its content and all activity
contextual advertising
website
CPM (Cost per thousand impressions)
Mass customisation
17. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
landing page
Spider
Session
Canonical
18. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
URL rewriting
Keyword rankings
Commission
click through rate
19. Buying traffic - Big sites with deep pockets dominate
SEM/PPC (Search Engine Marketing / Pay per click)
Information architecture
Meta data
redirects
20. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Session
Home page
Simple Mail Transfer Protocol (SMTP)
Business to Consumers (B2C)
21. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
adwords
pinnacle key words / search words
Search engine results page (SERP)
click through rate
22. Used on Twitter to help others follow certain conversations. Users tag their comments.
Key performance indicator (KPI)
page
hashtag
page views
23. Leftover Ad space that hasn't been sold
WebPR
organic / natural traffic
Home page
remnant ad
24. The code that is used to write most websites
HyperText Markup Language (HTML)
link farm
Internet Service Provider (ISP)
anchor text
25. # of times a whole page is served (or loaded)
page views
Strategy
Heading tags
URL rewriting
26. A rough value Google assigns to a page
Flash
Online Reputation Management (ORM)
page rank
Animated GIF
27. A document giving essential information concerning the problem that needs solving.
conversion rate
Brief
website
Strategy
28. A click on a link that leads to another website.
Meta data
Clickthrough
Cascading Style Sheets (CSS)
viral
29. The page a link links to
Popup
monetization
landing page
Click-to-call
30. To get free search traffic - think: why will they link to you?
Active verb
Breadcrumbs
Customer Relationship Management (CRM)
SEO (Search Engine Optimization)
31. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Viral video
Common Page Elements
keywords
Alt text
32. This is what makes your offering different to your competitors'.
long tail key words / search words
Unique selling point (USP)
internal links
page rank
33. The positive outcome for a user that a feature provides.
Advert
Hyperlink
Benefit
Hard bounce
34. Transactions that take place before information is sent to the server.
Client-side
Tactic
Algorithm
Popup
35. How a web user moves through a website - and the elements that assist the user.
twitterati
link farm
Domain name
Navigation
36. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Simple Mail Transfer Protocol (SMTP)
Hard bounce
title
Meta tags
37. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Tracking
Online Reputation Management (ORM)
monetization
link farm
38. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Action
Business to Business (B2B)
click through rate
Session
39. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Customer Relationship Management (CRM)
Organic search results
Hyperlink
Accessibility
40. The number of individuals who forwarded a specific email on.
hits
Server-side
Business to Consumers (B2C)
Unique forwarders
41. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
page rank
Animated GIF
Cost per Lead (CPL)
affiliate
42. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Tracking
Domain name
Domain Name System(DNS)
Meta data
43. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Anchor text
Popup
Online Reputation Management (ORM)
HyperText Markup Language (HTML)
44. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
co-op ad
HTML5
reciprocal linking
CPM (Cost per thousand impressions)
45. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Meta data
conversion rate
Breadcrumbs
long tail key words / search words
46. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Simple Mail Transfer Protocol (SMTP)
link equity / link juice
landing page
Feature
47. A protocol for sending messages from one server to another.
long tail key words / search words
Sender alias
WebPR
Simple Mail Transfer Protocol (SMTP)
48. An email database a company generates itself without purchasing or renting names.
Internet Service Provider (ISP)
House list
Key performance indicator (KPI)
Traditional media
49. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Revenue share
Referrer
news sharing
Mass customisation
50. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Internet Service Provider (ISP)
news sharing
Tracking code
Revenue share