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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's system where you can put Google ads on your own site and get paid for clicks
Commission
Internet Service Provider (ISP)
adsense
Nofollow link
2. How most sites price ads
affiliate
Feature
CPM (Cost per thousand impressions)
Paid search results
3. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
adwords
Benefit
HyperText Markup Language (HTML)
time on site
4. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Traffic
URL rewriting
crawler/spider/robot/bot
Google AdWords
5. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
Alt text
Canonical
redirects
canonical version
6. The list of links often found running down one side of a blog
Web analytics
blog roll
page
Robot.txt
7. The positive outcome for a user that a feature provides.
Unique selling point (USP)
Benefit
Animated GIF
CPC (Cost per click)
8. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Referrer
Dynamic keyword insertion
WebPR
Client-side
9. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
SEM/PPC (Search Engine Marketing / Pay per click)
Algorithm
Opt-out
Alt tag
10. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
keywords
link equity / link juice
HTML5
hashtag
11. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Viral video
Traffic
internal links
Paid search results
12. A version of HTML for mobile devices and other limited hardware.
Dynamic keyword insertion
Compact HyperText Markup Language (CHTML)
Commission
Heading tags
13. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Cost per Lead (CPL)
Mass customisation
Brief
Search engine results page (SERP)
14. The degree to which a website is available to users with physical challenges or technical limitations.
Accessibility
redirects
Hard bounce
Referrer
15. A visitor completing a target action.
Conversion
Universal Resource Locator (URL)
twitterati
blog roll
16. Another name for headline - a great headline is the first thing that attracts users
title
hashtag
Internet Portal (IP) address
page
17. Type of internet marketing methods that is either illegal or frowned upon by search engines
Traffic
Cascading Style Sheets (CSS)
black hat
Open rate
18. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
Alt text
Client-side
Popup
co-op ad
19. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
Internet Protocol (IP) Address
Client-side
list
page rank
20. All the content that can be seen on a screen without scrolling down.
list
Unique forwarders
Above the fold
House list
21. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
Persona
nofollow
crawler/spider/robot/bot
Server-side
22. A document giving essential information concerning the problem that needs solving.
Flash
Canonical
Brief
Advert
23. When businesses sell products/services to consumers.
Keyword phrase
hashtag
permalink
Business to Consumers (B2C)
24. Content websites that serve PPC adverts from the same provider - such as AdWords.
Popup
time on site
Content network
blog roll
25. The number of individuals who forwarded a specific email on.
news sharing
Unique forwarders
Alt tag
Simple Mail Transfer Protocol (SMTP)
26. Items which appear on every page of a website.
Opt-out
Common Page Elements
long tail key words / search words
HyperText Markup Language (HTML)
27. The page a link links to
Search engine results page (SERP)
Keyword frequency
landing page
co-op ad
28. # of times a whole page is served (or loaded)
CPC (Cost per click)
page views
Alt text
URL rewriting
29. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Opt-in
permalink
anchor text
Hyperlink
30. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Advert
Information architecture
House list
Tracking
31. Links from external sites to our sites - if they like your stuff they will link to you
inbound links / back links
Cost per Lead (CPL)
page rank
hits
32. The Affiliate or Publisher markets the products of the Merchant.
Dynamic parameter
contextual advertising
Affiliate or Publisher
website
33. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
twitterati
Viral video
viral
Meta data
34. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
CPC (Cost per click)
Persona
Business to Business (B2B)
Action
35. A prominent aspect of a product which is beneficial to users.
Feature
Opt-in
adwords
internal links
36. An online advertisement in the form of a graphic image that appears on a web page.
click through rate
Banner
Keyword frequency
Unique forwarders
37. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Banner
Hyperlink
Session
Flash
38. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
exit page
Internet Portal (IP) address
Soft bounce
Information architecture
39. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Tactic
permalink
White list
Server-side
40. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
inbound links / back links
Feature
Traffic
Usability
41. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
App
Keyword rankings
Click-to-call
Meta data
42. An approach to web design that aims for lightweight code and standards compliant websites.
App
Cascading Style Sheets (CSS)
Tracking
Alt tag
43. A search engine's set of rules for ranking web pages.
Web analytics
Algorithm
unique visitors
Unique selling point (USP)
44. The definitive version. In SEO - it refers to a definitive URL.
Cost per Lead (CPL)
Canonical
Business to Consumers (B2C)
Meta tags
45. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
contextual advertising
blog roll
list
Internet Service Provider (ISP)
46. A rough value Google assigns to a page
Content network
Advert
hashtag
page rank
47. The layout and structure of a website - which should be according to information hierarchy and categories.
Online Reputation Management (ORM)
page rank
landing page
Information architecture
48. Last page visited
Online Reputation Management (ORM)
monetization
exit page
Conversion
49. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Robot.txt
Tactic
link equity / link juice
Flash
50. A click on a link that leads to another website.
long tail key words / search words
Clickthrough
Internet Portal (IP) address
list
Can you answer 50 questions in 15 minutes?
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