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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
Web analytics
twitterati
affiliate
Active verb
2. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Animated GIF
permalink
Sponsored links
Active verb
3. A software tool that collects data on website users based on metrics to measure its performance.
HyperText Markup Language (HTML)
Web analytics
Viral video
App
4. Used to describe the relative position of a web page in the SERPs.
exit page
Advert
Ranking
CPM (Cost per thousand impressions)
5. Google's system where you can put Google ads on your own site and get paid for clicks
Server-side
Popup
adsense
Business to Consumers (B2C)
6. How a web user moves through a website - and the elements that assist the user.
Conversion
keywords
bounce rate
Navigation
7. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Affiliate or Publisher
conversion rate
website
Opt-out
8. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Active verb
Organic search results
3G
Conversion
9. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Dynamic keyword insertion
Cost per Lead (CPL)
Universal Resource Locator (URL)
page
10. Converts a domain name into an IP address.
long tail key words / search words
Domain Name System(DNS)
Opt-out
Database
11. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Backlink
nofollow
Opt-in
HTML5
12. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
unique domains
Popup
Flash
exit page
13. The Affiliate or Publisher markets the products of the Merchant.
Affiliate or Publisher
Key performance indicator (KPI)
Referrer
Algorithm
14. Marketing through social platforms like Facebook or Twitter etc.
Universal Resource Locator (URL)
House list
Breadcrumbs
SMM (Social Media Marketing)
15. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
3G
Google AdWords
landing page
Alt text
16. Content websites that serve PPC adverts from the same provider - such as AdWords.
HyperText Markup Language (HTML)
Content network
blog roll
URL rewriting
17. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Cost per Lead (CPL)
Soft bounce
Backlink
Business to Consumers (B2C)
18. An email database a company generates itself without purchasing or renting names.
House list
Unique selling point (USP)
keywords
Server-side
19. Unrequested window that opens on top of the currently viewed window.
Robot.txt
URL rewriting
Popup
twitterati
20. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Alt tag
Robot.txt
crawler/spider/robot/bot
Search engine results page (SERP)
21. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Home page
3G
permalink
URL rewriting
22. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Client-side
Usability
remnant ad
link farm
23. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
internal links
adwords
CPC (Cost per click)
Canonical
24. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
hits
Compact HyperText Markup Language (CHTML)
White list
House list
25. The definitive version. In SEO - it refers to a definitive URL.
twitterati
Canonical
SEM/PPC (Search Engine Marketing / Pay per click)
bounce rate
26. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Open rate
Web analytics
Spider
Breadcrumbs
27. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Online Reputation Management (ORM)
Anchor text
Double opt-in
Internet Protocol (IP) Address
28. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Alt text
blog roll
Mass customisation
unique visitors
29. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Google AdWords
exit page
Alt text
Meta tags
30. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
click through rate
Brief
Database
Flash
31. A search engine's set of rules for ranking web pages.
Algorithm
Ranking
list
Online Reputation Management (ORM)
32. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
Client-side
Internet Service Provider (ISP)
HTML5
HyperText Markup Language (HTML)
33. Words or phrases that describe content and used when searching for something using a search engine.
Flash
Customer Relationship Management (CRM)
keywords
Keyword frequency
34. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Hyperlink
Animated GIF
Spider
time on site
35. The visitors that visit a website.
time on site
Breadcrumbs
Popup
Traffic
36. A protocol for sending messages from one server to another.
organic / natural traffic
inbound links / back links
Action
Simple Mail Transfer Protocol (SMTP)
37. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
organic / natural traffic
Soft bounce
Spider
hashtag
38. A web address which is unique to every page on the Internet.
Client-side
unique domains
Universal Resource Locator (URL)
Anchor text
39. The activity of getting inbound links to your site - creating good content and making online friends is a start
contextual advertising
link building
SEM/PPC (Search Engine Marketing / Pay per click)
Anchor text
40. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Alt text
time on site
Keyword rankings
affiliate
41. A character used to define a group of users to a website.
inbound links / back links
Persona
Robot.txt
Internet Portal (IP) address
42. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
Keyword frequency
Call to action (CTA)
long tail key words / search words
monetization
43. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
twitterati
long tail key words / search words
Open rate
Cookie
44. More than one keyword can be referred to as a keyword phrase.
blog roll
co-op ad
Keyword phrase
pinnacle key words / search words
45. The listings on a SERP that are paid for.
Paid search results
bounce rate
Flash
Above the fold
46. To give permission for emails to be sent to you.
Tracking code
Popup
Tracking
Opt-in
47. Newspapers - magazines - television and publishing houses are the realm of traditional media.
House list
Keyword phrase
Traditional media
page rank
48. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Referrer
Persona
Internet Service Provider (ISP)
Traffic
49. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Hyperlink
Flash
Unique selling point (USP)
Compact HyperText Markup Language (CHTML)
50. A function which allows the mobile user to click on a link to make a telephone call.
Click-to-call
Sender alias
Animated GIF
Cookie