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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
pinnacle key words / search words
Information architecture
Dynamic keyword insertion
link bait
2. The activity of getting inbound links to your site - creating good content and making online friends is a start
Spider
keywords
permalink
link building
3. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Navigation
Session
SEO (Search Engine Optimization)
time on site
4. Marketing through social platforms like Facebook or Twitter etc.
Popup
Usability
SMM (Social Media Marketing)
list
5. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
canonical version
Referrer
Cost per Lead (CPL)
Organic search results
6. A prominent aspect of a product which is beneficial to users.
Feature
black hat
hits
Algorithm
7. A piece of code that tracks a user's interaction and movement through a website.
Tracking code
SEM/PPC (Search Engine Marketing / Pay per click)
bounce rate
title
8. A protocol for sending messages from one server to another.
Simple Mail Transfer Protocol (SMTP)
Client-side
Unique selling point (USP)
Customer Relationship Management (CRM)
9. The elements of a URL that are dynamically generated.
link bait
Backlink
Dynamic parameter
remnant ad
10. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Anchor text
crawler/spider/robot/bot
black hat
Breadcrumbs
11. Another name for headline - a great headline is the first thing that attracts users
title
Business to Consumers (B2C)
Animated GIF
Alt tag
12. Links from one page on our site to another
black hat
internal links
Domain name
Keyword frequency
13. Links from external sites to our sites - if they like your stuff they will link to you
unique domains
Tracking
inbound links / back links
monetization
14. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Anchor text
crawler/spider/robot/bot
Double opt-in
title
15. The list of links often found running down one side of a blog
blog roll
Heading tags
redirects
reciprocal linking
16. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Flash
Domain name
Hard bounce
conversion rate
17. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Internet Service Provider (ISP)
adwords
Commission
Organic search results
18. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
Common Page Elements
affiliate
adsense
page views
19. The code that is used to write most websites
Google AdWords
HyperText Markup Language (HTML)
Robot.txt
internal links
20. Build one if you want total control over its content and all activity
Tracking
Active verb
SMM (Social Media Marketing)
website
21. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Simple Mail Transfer Protocol (SMTP)
remnant ad
click through rate
long tail key words / search words
22. The number of individuals who forwarded a specific email on.
Click-to-call
House list
Unique forwarders
twitterati
23. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
hits
Brief
Action
Home page
24. The page a link links to
monetization
internal links
Traditional media
landing page
25. To get free search traffic - think: why will they link to you?
SEO (Search Engine Optimization)
Common Page Elements
Sponsored links
Keyword phrase
26. A software tool that collects data on website users based on metrics to measure its performance.
HyperText Markup Language (HTML)
Web analytics
Advert
Popup
27. The visitors that visit a website.
remnant ad
link equity / link juice
Traffic
title
28. How most sites price ads
CPM (Cost per thousand impressions)
twitterati
Dynamic keyword insertion
Database
29. The many many long tail words we might want to rank for (e.g. bhojpuri books)
Paid search results
Benefit
long tail key words / search words
Canonical
30. The percent of emails determined as opened out of the total number of emails sent.
viral
blog roll
pinnacle key words / search words
Open rate
31. Transactions that take place before information is sent to the server.
contextual advertising
Affiliate or Publisher
Client-side
Content network
32. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Robot.txt
Usability
unique visitors
Double opt-in
33. The definitive version. In SEO - it refers to a definitive URL.
URL rewriting
Canonical
Web analytics
HyperText Markup Language (HTML)
34. Tailoring content for many individuals.
SEO (Search Engine Optimization)
Home page
Revenue share
Mass customisation
35. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Simple Mail Transfer Protocol (SMTP)
White list
twitterati
Paid search results
36. Last page visited
exit page
link bait
Content network
Tactic
37. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Benefit
App
Double opt-in
Unique forwarders
38. Converts a domain name into an IP address.
Above the fold
Domain Name System(DNS)
hashtag
redirects
39. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Home page
news sharing
link farm
page rank
40. The number of times a keyword or key phrase appears on a website.
Action
monetization
Keyword frequency
Sponsored links
41. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Session
link building
co-op ad
Organic search results
42. An email database a company generates itself without purchasing or renting names.
Referrer
long tail key words / search words
Commission
House list
43. A metric that indicates whether a website is achieving its goals.
Key performance indicator (KPI)
time on site
organic / natural traffic
Google AdWords
44. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Tracking
Tracking code
Internet Protocol (IP) Address
Content network
45. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Double opt-in
Flash
HyperText Markup Language (HTML)
Session
46. Google's system where you can put Google ads on your own site and get paid for clicks
Keyword frequency
Persona
adsense
Sender alias
47. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
pinnacle key words / search words
Flash
Opt-out
crawler/spider/robot/bot
48. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
unique domains
Google AdWords
Alt tag
Hyperlink
49. How a web user moves through a website - and the elements that assist the user.
Advert
website
Navigation
Viral video
50. The listings on a SERP that are paid for.
Business to Consumers (B2C)
Clickthrough
Paid search results
long tail key words / search words
Sorry!:) No result found.
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