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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
click through rate
Internet Protocol (IP) Address
Affiliate or Publisher
WebPR
2. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Robot.txt
Popup
Brief
list
3. The listings on a SERP that are paid for.
Keyword frequency
Unique selling point (USP)
Paid search results
Anchor text
4. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Strategy
Advert
Active verb
Internet Protocol (IP) Address
5. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Canonical
Google AdWords
Breadcrumbs
Hard bounce
6. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
SEO (Search Engine Optimization)
Traffic
Online Reputation Management (ORM)
Internet Portal (IP) address
7. Content websites that serve PPC adverts from the same provider - such as AdWords.
Flash
Robot.txt
Content network
bounce rate
8. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
monetization
anchor text
pinnacle key words / search words
Backlink
9. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Robot.txt
Alt text
Breadcrumbs
crawler/spider/robot/bot
10. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Persona
Hard bounce
Content network
time on site
11. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Spider
unique visitors
Anchor text
Flash
12. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Soft bounce
Web analytics
Tracking code
Domain name
13. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Heading tags
contextual advertising
link bait
SEM/PPC (Search Engine Marketing / Pay per click)
14. Words or phrases that describe content and used when searching for something using a search engine.
Keyword frequency
Viral video
keywords
long tail key words / search words
15. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Advert
SMM (Social Media Marketing)
link bait
Keyword rankings
16. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
Cookie
Action
HyperText Markup Language (HTML)
landing page
17. Items which appear on every page of a website.
conversion rate
Sponsored links
remnant ad
Common Page Elements
18. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
click through rate
link farm
permalink
Compact HyperText Markup Language (CHTML)
19. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
reciprocal linking
Meta tags
page views
Session
20. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Home page
Click-to-call
conversion rate
Commission
21. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Algorithm
3G
Feature
Internet Protocol (IP) Address
22. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
WebPR
affiliate
URL rewriting
Ranking
23. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Traditional media
Viral video
Benefit
affiliate
24. Used to describe the relative position of a web page in the SERPs.
redirects
Ranking
Algorithm
page views
25. The positive outcome for a user that a feature provides.
co-op ad
Benefit
inbound links / back links
Search engine results page (SERP)
26. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
click through rate
unique domains
Ranking
Banner
27. Targeted advertising based on content of the web page - e.g. Adsense
Alt text
contextual advertising
adwords
Nofollow link
28. Buying traffic - Big sites with deep pockets dominate
Robot.txt
black hat
SEM/PPC (Search Engine Marketing / Pay per click)
canonical version
29. How Adsense and its type of ads work - advertiser pays for every click
affiliate
CPC (Cost per click)
click through rate
Session
30. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Google AdWords
Information architecture
App
Client-side
31. How a web user moves through a website - and the elements that assist the user.
Cookie
Brief
Navigation
Banner
32. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
time on site
Online Reputation Management (ORM)
Viral video
Heading tags
33. An approach to web design that aims for lightweight code and standards compliant websites.
Keyword rankings
Cascading Style Sheets (CSS)
Customer Relationship Management (CRM)
contextual advertising
34. An email database a company generates itself without purchasing or renting names.
Click-to-call
Domain Name System(DNS)
Business to Consumers (B2C)
House list
35. The name that is chosen to appear in the sender or from field of an email.
Sender alias
Tracking
Dynamic parameter
Navigation
36. When businesses sell products/services to other businesses and not to consumers.
affiliate
unique visitors
link bait
Business to Business (B2B)
37. A metric that indicates whether a website is achieving its goals.
URL rewriting
Action
Key performance indicator (KPI)
House list
38. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Popup
Strategy
Unique selling point (USP)
Persona
39. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Action
Referrer
Database
co-op ad
40. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
Paid search results
crawler/spider/robot/bot
Call to action (CTA)
redirects
41. A search engine's set of rules for ranking web pages.
Cost per Lead (CPL)
Algorithm
Banner
Alt text
42. How many different people visit a page/site
unique visitors
Key performance indicator (KPI)
Algorithm
Breadcrumbs
43. The visitors that visit a website.
Domain name
Backlink
Common Page Elements
Traffic
44. Transactions that take place before information is sent to the server.
Commission
Traditional media
Canonical
Client-side
45. The page a link links to
unique visitors
landing page
Alt tag
Strategy
46. The code that is used to write most websites
Hyperlink
adwords
Commission
HyperText Markup Language (HTML)
47. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
link bait
canonical version
App
Banner
48. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
click through rate
URL rewriting
Simple Mail Transfer Protocol (SMTP)
Web analytics
49. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Opt-in
Cascading Style Sheets (CSS)
Call to action (CTA)
Sender alias
50. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
CPM (Cost per thousand impressions)
Keyword phrase
page
Simple Mail Transfer Protocol (SMTP)