Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






2. The page a link links to






3. Build one if you want total control over its content and all activity






4. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






5. Google's system where you can put Google ads on your own site and get paid for clicks






6. Transactions that take place on the server.






7. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






8. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






9. Used to describe the relative position of a web page in the SERPs.






10. When businesses sell products/services to consumers.






11. Commission structure where the affiliate earns a percentage of a sale.






12. The visitors that visit a website.






13. All the content that can be seen on a screen without scrolling down.






14. Last page visited






15. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






16. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






17. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






18. To get free search traffic - think: why will they link to you?






19. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






20. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






21. Unrequested window that opens on top of the currently viewed window.






22. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






23. Items which appear on every page of a website.






24. An approach to web design that aims for lightweight code and standards compliant websites.






25. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






26. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






27. Success rate of your Ad; how many people "buy" or completed the transaction






28. A prominent aspect of a product which is beneficial to users.






29. How most sites price ads






30. A visitor completing a target action.






31. A specific action or method that contributes to achieving a goal.






32. Buying traffic - Big sites with deep pockets dominate






33. This is what makes your offering different to your competitors'.






34. The definitive version. In SEO - it refers to a definitive URL.






35. How many different people visit a page/site






36. The positive outcome for a user that a feature provides.






37. An online advertisement in the form of a graphic image that appears on a web page.






38. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






39. Leftover Ad space that hasn't been sold






40. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






41. The code that is used to write most websites






42. The elements of a URL that are dynamically generated.






43. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






44. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






45. The paid search results on a SERP.






46. A click on a link that leads to another website.






47. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






48. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






49. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






50. The degree to which a website is available to users with physical challenges or technical limitations.