Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The IP address is an exclusive number - which is used to represent every single computer in a network.






2. The listings on a SERP that are paid for.






3. Last page visited






4. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






5. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






6. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






7. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






8. Marketing through social platforms like Facebook or Twitter etc.






9. Used to describe the relative position of a web page in the SERPs.






10. A version of HTML for mobile devices and other limited hardware.






11. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






12. When businesses sell products/services to consumers.






13. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






14. Transactions that take place on the server.






15. How most sites price ads






16. Build one if you want total control over its content and all activity






17. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






18. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






19. Buying traffic - Big sites with deep pockets dominate






20. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






21. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






22. Used on Twitter to help others follow certain conversations. Users tag their comments.






23. Leftover Ad space that hasn't been sold






24. The code that is used to write most websites






25. # of times a whole page is served (or loaded)






26. A rough value Google assigns to a page






27. A document giving essential information concerning the problem that needs solving.






28. A click on a link that leads to another website.






29. The page a link links to






30. To get free search traffic - think: why will they link to you?






31. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






32. This is what makes your offering different to your competitors'.






33. The positive outcome for a user that a feature provides.






34. Transactions that take place before information is sent to the server.






35. How a web user moves through a website - and the elements that assist the user.






36. The failed delivery of email communication due to an undeviating reason like a non-existent address.






37. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






38. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






39. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






40. The number of individuals who forwarded a specific email on.






41. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






42. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






43. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






44. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






45. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






46. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






47. A protocol for sending messages from one server to another.






48. An email database a company generates itself without purchasing or renting names.






49. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






50. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website