Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






2. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






3. Targeted advertising based on content of the web page - e.g. Adsense






4. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






5. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






6. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






7. Converts a domain name into an IP address.






8. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






9. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






10. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






11. This is what makes your offering different to your competitors'.






12. A piece of code that tracks a user's interaction and movement through a website.






13. An online advertisement in the form of a graphic image that appears on a web page.






14. The definitive version. In SEO - it refers to a definitive URL.






15. The actual text of a link (the highlighted text you can click to go to the linked page)






16. To give permission for emails to be sent to you.






17. # of files a site served (or loaded)






18. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






19. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






20. The page a link links to






21. The number of individuals who forwarded a specific email on.






22. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






23. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






24. The name that is chosen to appear in the sender or from field of an email.






25. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






26. A software tool that collects data on website users based on metrics to measure its performance.






27. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






28. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






29. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






30. The list of links often found running down one side of a blog






31. Transactions that take place on the server.






32. How Adsense and its type of ads work - advertiser pays for every click






33. Last page visited






34. Tailoring content for many individuals.






35. The code that is used to write most websites






36. All the content that can be seen on a screen without scrolling down.






37. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






38. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






39. Words or phrases that describe content and used when searching for something using a search engine.






40. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






41. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






42. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






43. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






44. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






45. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






46. Commission structure where the affiliate earns a percentage of a sale.






47. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






48. A web address which is unique to every page on the Internet.






49. Success rate of your Ad; how many people "buy" or completed the transaction






50. The listings on a SERP that are paid for.






Can you answer 50 questions in 15 minutes?



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