Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Content websites that serve PPC adverts from the same provider - such as AdWords.






2. The positive outcome for a user that a feature provides.






3. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






4. When businesses sell products/services to consumers.






5. A web address which is unique to every page on the Internet.






6. What you see when you perform a search on a search engine.






7. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






8. The percent of emails determined as opened out of the total number of emails sent.






9. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






10. Unpaid traffic that Google etc send - based on your quality content






11. Build one if you want total control over its content and all activity






12. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






13. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






14. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






15. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






16. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






17. Transactions that take place on the server.






18. Unrequested window that opens on top of the currently viewed window.






19. An email database a company generates itself without purchasing or renting names.






20. Marketing through social platforms like Facebook or Twitter etc.






21. Links from external sites to our sites - if they like your stuff they will link to you






22. Targeted advertising based on content of the web page - e.g. Adsense






23. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






24. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






25. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






26. Another name for headline - a great headline is the first thing that attracts users






27. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






28. The list of links often found running down one side of a blog






29. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






30. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






31. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






32. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






33. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






34. Buying traffic - Big sites with deep pockets dominate






35. How most sites price ads






36. The page a link links to






37. Newspapers - magazines - television and publishing houses are the realm of traditional media.






38. The activity of getting inbound links to your site - creating good content and making online friends is a start






39. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






40. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






41. The elements of a URL that are dynamically generated.






42. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






43. Google's system where you can put Google ads on your own site and get paid for clicks






44. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






45. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






46. Used to describe the relative position of a web page in the SERPs.






47. Transactions that take place before information is sent to the server.






48. Tailoring content for many individuals.






49. Leftover Ad space that hasn't been sold






50. The number of individuals who forwarded a specific email on.