Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






2. The paid search results on a SERP.






3. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






4. This is what makes your offering different to your competitors'.






5. To get free search traffic - think: why will they link to you?






6. Build one if you want total control over its content and all activity






7. The list of links often found running down one side of a blog






8. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






9. The elements of a URL that are dynamically generated.






10. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






11. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






12. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






13. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






14. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






15. Commission structure where the affiliate earns a percentage of a sale.






16. Tailoring content for many individuals.






17. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






18. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






19. Used to describe the relative position of a web page in the SERPs.






20. Links from one page on our site to another






21. Items which appear on every page of a website.






22. The page a link links to






23. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






24. Success rate of your Ad; how many people "buy" or completed the transaction






25. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






26. A metric that indicates whether a website is achieving its goals.






27. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






28. The layout and structure of a website - which should be according to information hierarchy and categories.






29. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






30. How many different people visit a page/site






31. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






32. Google's system where you can put Google ads on your own site and get paid for clicks






33. Last page visited






34. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






35. A specific action or method that contributes to achieving a goal.






36. # of times a whole page is served (or loaded)






37. Converts a domain name into an IP address.






38. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






39. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






40. The visitors that visit a website.






41. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






42. An email database a company generates itself without purchasing or renting names.






43. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






44. All the content that can be seen on a screen without scrolling down.






45. The number of individuals who forwarded a specific email on.






46. The code that is used to write most websites






47. An approach to web design that aims for lightweight code and standards compliant websites.






48. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






49. A document giving essential information concerning the problem that needs solving.






50. When businesses sell products/services to other businesses and not to consumers.