Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






2. Targeted advertising based on content of the web page - e.g. Adsense






3. The Affiliate or Publisher markets the products of the Merchant.






4. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






5. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






6. Content websites that serve PPC adverts from the same provider - such as AdWords.






7. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






8. The actual text of a link (the highlighted text you can click to go to the linked page)






9. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






10. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






11. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






12. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






13. Marketing through social platforms like Facebook or Twitter etc.






14. The activity of getting inbound links to your site - creating good content and making online friends is a start






15. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






16. The positive outcome for a user that a feature provides.






17. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






18. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






19. The definitive version. In SEO - it refers to a definitive URL.






20. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






21. Another name for headline - a great headline is the first thing that attracts users






22. A web address which is unique to every page on the Internet.






23. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






24. The number of individuals who forwarded a specific email on.






25. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






26. # of times a whole page is served (or loaded)






27. Used to describe the relative position of a web page in the SERPs.






28. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






29. The visitors that visit a website.






30. A specific action or method that contributes to achieving a goal.






31. A piece of code that tracks a user's interaction and movement through a website.






32. Type of internet marketing methods that is either illegal or frowned upon by search engines






33. To give permission for emails to be sent to you.






34. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






35. This is what makes your offering different to your competitors'.






36. A protocol for sending messages from one server to another.






37. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






38. A character used to define a group of users to a website.






39. Newspapers - magazines - television and publishing houses are the realm of traditional media.






40. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






41. The failed delivery of email communication due to an undeviating reason like a non-existent address.






42. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






43. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






44. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






45. All the content that can be seen on a screen without scrolling down.






46. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






47. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






48. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






49. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






50. How a web user moves through a website - and the elements that assist the user.