Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Buying traffic - Big sites with deep pockets dominate






2. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






3. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






4. How Adsense and its type of ads work - advertiser pays for every click






5. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






6. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






7. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






8. The actual text of a link (the highlighted text you can click to go to the linked page)






9. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






10. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






11. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






12. Another name for headline - a great headline is the first thing that attracts users






13. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






14. Leftover Ad space that hasn't been sold






15. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






16. A web address which is unique to every page on the Internet.






17. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






18. The code that is used to write most websites






19. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






20. An email database a company generates itself without purchasing or renting names.






21. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






22. The failed delivery of email communication due to an undeviating reason like a non-existent address.






23. Newspapers - magazines - television and publishing houses are the realm of traditional media.






24. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






25. The elements of a URL that are dynamically generated.






26. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






27. Links from one page on our site to another






28. The listings on a SERP that are paid for.






29. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






30. Items which appear on every page of a website.






31. A document giving essential information concerning the problem that needs solving.






32. The page a link links to






33. When businesses sell products/services to other businesses and not to consumers.






34. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






35. The positive outcome for a user that a feature provides.






36. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






37. All the content that can be seen on a screen without scrolling down.






38. A character used to define a group of users to a website.






39. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






40. The list of links often found running down one side of a blog






41. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






42. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






43. The visitors that visit a website.






44. A visitor completing a target action.






45. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






46. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






47. The percent of emails determined as opened out of the total number of emails sent.






48. Unrequested window that opens on top of the currently viewed window.






49. Used on Twitter to help others follow certain conversations. Users tag their comments.






50. A version of HTML for mobile devices and other limited hardware.







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Can you answer 50 questions in 15 minutes?


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