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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
SEO (Search Engine Optimization)
Common Page Elements
Clickthrough
Backlink
2. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
affiliate
SEO (Search Engine Optimization)
keywords
internal links
3. Transactions that take place on the server.
Hyperlink
Server-side
Meta tags
news sharing
4. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Alt text
Unique selling point (USP)
Commission
Above the fold
5. Used to describe the relative position of a web page in the SERPs.
House list
Conversion
Anchor text
Ranking
6. Leftover Ad space that hasn't been sold
Web analytics
remnant ad
affiliate
Alt tag
7. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Flash
time on site
Common Page Elements
news sharing
8. Targeted advertising based on content of the web page - e.g. Adsense
Popup
Hard bounce
Navigation
contextual advertising
9. A version of HTML for mobile devices and other limited hardware.
permalink
Compact HyperText Markup Language (CHTML)
Tactic
Domain name
10. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Internet Service Provider (ISP)
pinnacle key words / search words
Cookie
canonical version
11. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Opt-out
Business to Consumers (B2C)
click through rate
Navigation
12. # of times a whole page is served (or loaded)
redirects
page views
App
Click-to-call
13. How Adsense and its type of ads work - advertiser pays for every click
link equity / link juice
CPC (Cost per click)
Universal Resource Locator (URL)
Traditional media
14. A search engine's set of rules for ranking web pages.
organic / natural traffic
Algorithm
Action
Anchor text
15. A protocol for sending messages from one server to another.
hits
Revenue share
Simple Mail Transfer Protocol (SMTP)
Tactic
16. Unpaid traffic that Google etc send - based on your quality content
redirects
Feature
organic / natural traffic
Paid search results
17. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Commission
link bait
Search engine results page (SERP)
Key performance indicator (KPI)
18. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
Web analytics
nofollow
remnant ad
Nofollow link
19. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Cost per Lead (CPL)
monetization
page rank
Internet Service Provider (ISP)
20. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
unique domains
Online Reputation Management (ORM)
link farm
Customer Relationship Management (CRM)
21. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
HTML5
App
Domain Name System(DNS)
Keyword frequency
22. The visitors that visit a website.
Internet Protocol (IP) Address
Traffic
HyperText Markup Language (HTML)
viral
23. The number of times a keyword or key phrase appears on a website.
Keyword phrase
House list
Keyword frequency
Backlink
24. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
URL rewriting
Flash
Session
Business to Consumers (B2C)
25. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
affiliate
Revenue share
Algorithm
Spider
26. The page a link links to
landing page
hashtag
Active verb
Click-to-call
27. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Robot.txt
CPC (Cost per click)
Tracking code
Organic search results
28. More than one keyword can be referred to as a keyword phrase.
Keyword phrase
Tracking
White list
Clickthrough
29. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Key performance indicator (KPI)
App
inbound links / back links
Action
30. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
reciprocal linking
Key performance indicator (KPI)
link bait
Usability
31. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Dynamic keyword insertion
Hard bounce
Compact HyperText Markup Language (CHTML)
Tracking
32. The visible - clickable text in a link.
nofollow
Anchor text
Clickthrough
Organic search results
33. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
twitterati
crawler/spider/robot/bot
Meta tags
Above the fold
34. What you see when you perform a search on a search engine.
Viral video
Search engine results page (SERP)
Feature
unique visitors
35. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Popup
twitterati
Tracking
Above the fold
36. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Common Page Elements
WebPR
co-op ad
monetization
37. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
HTML5
Feature
Home page
unique domains
38. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
Dynamic keyword insertion
twitterati
Internet Protocol (IP) Address
App
39. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
unique visitors
news sharing
adwords
hits
40. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Internet Service Provider (ISP)
Dynamic keyword insertion
Call to action (CTA)
Dynamic parameter
41. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Search engine results page (SERP)
Simple Mail Transfer Protocol (SMTP)
Ranking
Nofollow link
42. A web address which is unique to every page on the Internet.
Robot.txt
page
Universal Resource Locator (URL)
permalink
43. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Common Page Elements
nofollow
Hyperlink
Double opt-in
44. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Unique forwarders
URL rewriting
Usability
Spider
45. The name that is chosen to appear in the sender or from field of an email.
Sender alias
Heading tags
Usability
remnant ad
46. Transactions that take place before information is sent to the server.
Mass customisation
Ranking
Client-side
Web analytics
47. The definitive version. In SEO - it refers to a definitive URL.
hashtag
Popup
Canonical
Server-side
48. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Robot.txt
Backlink
Breadcrumbs
Keyword rankings
49. The elements of a URL that are dynamically generated.
White list
Dynamic parameter
bounce rate
Click-to-call
50. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Common Page Elements
Client-side
page
permalink