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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
Traditional media
page
Conversion
Flash
2. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Animated GIF
canonical version
Cookie
anchor text
3. How Adsense and its type of ads work - advertiser pays for every click
Soft bounce
White list
CPC (Cost per click)
Usability
4. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
Business to Consumers (B2C)
Referrer
Key performance indicator (KPI)
bounce rate
5. How a web user moves through a website - and the elements that assist the user.
Unique selling point (USP)
Customer Relationship Management (CRM)
long tail key words / search words
Navigation
6. A search engine's set of rules for ranking web pages.
Unique selling point (USP)
Universal Resource Locator (URL)
Algorithm
Referrer
7. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
Usability
link equity / link juice
canonical version
Popup
8. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Spider
remnant ad
Keyword phrase
3G
9. More than one keyword can be referred to as a keyword phrase.
Client-side
link equity / link juice
keywords
Keyword phrase
10. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Cookie
anchor text
SEM/PPC (Search Engine Marketing / Pay per click)
Spider
11. Links from one page on our site to another
contextual advertising
White list
link farm
internal links
12. The positive outcome for a user that a feature provides.
click through rate
pinnacle key words / search words
Search engine results page (SERP)
Benefit
13. To get free search traffic - think: why will they link to you?
Cost per Lead (CPL)
Persona
SEO (Search Engine Optimization)
Flash
14. Unpaid traffic that Google etc send - based on your quality content
Tracking code
Accessibility
organic / natural traffic
Internet Portal (IP) address
15. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Cookie
Opt-out
Cascading Style Sheets (CSS)
Commission
16. A visitor completing a target action.
Customer Relationship Management (CRM)
permalink
3G
Conversion
17. Links from external sites to our sites - if they like your stuff they will link to you
Action
inbound links / back links
Server-side
click through rate
18. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Key performance indicator (KPI)
Hyperlink
Hard bounce
Opt-out
19. This is what makes your offering different to your competitors'.
Affiliate or Publisher
Referrer
Unique selling point (USP)
Feature
20. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Cost per Lead (CPL)
pinnacle key words / search words
Keyword frequency
Customer Relationship Management (CRM)
21. An approach to web design that aims for lightweight code and standards compliant websites.
Cascading Style Sheets (CSS)
conversion rate
HTML5
Organic search results
22. The number of times a keyword or key phrase appears on a website.
link bait
link farm
reciprocal linking
Keyword frequency
23. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Organic search results
Soft bounce
Cost per Lead (CPL)
monetization
24. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
permalink
click through rate
title
Universal Resource Locator (URL)
25. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Online Reputation Management (ORM)
Keyword rankings
Click-to-call
link bait
26. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
inbound links / back links
long tail key words / search words
Meta data
link equity / link juice
27. Commission structure where the affiliate earns a percentage of a sale.
Revenue share
adsense
Google AdWords
Internet Protocol (IP) Address
28. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Internet Protocol (IP) Address
Double opt-in
HTML5
anchor text
29. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Conversion
Click-to-call
Animated GIF
Usability
30. An online advertisement in the form of a graphic image that appears on a web page.
Cookie
Internet Protocol (IP) Address
Banner
list
31. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Cost per Lead (CPL)
Alt tag
Keyword phrase
Advert
32. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
adwords
Opt-out
Client-side
Universal Resource Locator (URL)
33. Transactions that take place on the server.
Canonical
Server-side
Organic search results
redirects
34. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
bounce rate
Robot.txt
viral
unique visitors
35. The activity of getting inbound links to your site - creating good content and making online friends is a start
reciprocal linking
Hard bounce
Keyword rankings
link building
36. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Viral video
long tail key words / search words
Organic search results
Keyword frequency
37. To give permission for emails to be sent to you.
Benefit
Opt-in
redirects
inbound links / back links
38. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Heading tags
Tracking code
Internet Service Provider (ISP)
Spider
39. A web address which is unique to every page on the Internet.
conversion rate
Session
Universal Resource Locator (URL)
permalink
40. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
Keyword frequency
list
Navigation
Double opt-in
41. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Opt-in
internal links
Action
Benefit
42. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
Unique selling point (USP)
Cascading Style Sheets (CSS)
unique visitors
HTML5
43. The visible - clickable text in a link.
Viral video
Database
Anchor text
click through rate
44. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Alt text
Sender alias
Revenue share
Traffic
45. The page a link links to
keywords
Meta tags
Web analytics
landing page
46. Google's system where you can put Google ads on your own site and get paid for clicks
Search engine results page (SERP)
adsense
Double opt-in
Viral video
47. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Information architecture
time on site
Sender alias
news sharing
48. The layout and structure of a website - which should be according to information hierarchy and categories.
Animated GIF
Information architecture
Affiliate or Publisher
anchor text
49. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Alt tag
Above the fold
Online Reputation Management (ORM)
Usability
50. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
twitterati
unique domains
redirects
Nofollow link