Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing through social platforms like Facebook or Twitter etc.






2. Items which appear on every page of a website.






3. # of files a site served (or loaded)






4. Converts a domain name into an IP address.






5. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






6. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






7. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






8. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






9. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






10. The IP address is an exclusive number - which is used to represent every single computer in a network.






11. Links from external sites to our sites - if they like your stuff they will link to you






12. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






13. To get free search traffic - think: why will they link to you?






14. More than one keyword can be referred to as a keyword phrase.






15. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






16. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






17. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






18. A software tool that collects data on website users based on metrics to measure its performance.






19. Success rate of your Ad; how many people "buy" or completed the transaction






20. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






21. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






22. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






23. A search engine's set of rules for ranking web pages.






24. Content websites that serve PPC adverts from the same provider - such as AdWords.






25. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






26. A protocol for sending messages from one server to another.






27. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






28. Links from one page on our site to another






29. The positive outcome for a user that a feature provides.






30. When businesses sell products/services to consumers.






31. A specific action or method that contributes to achieving a goal.






32. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






33. Transactions that take place on the server.






34. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






35. The name that is chosen to appear in the sender or from field of an email.






36. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






37. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






38. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






39. What you see when you perform a search on a search engine.






40. The Affiliate or Publisher markets the products of the Merchant.






41. Last page visited






42. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






43. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






44. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






45. Used on Twitter to help others follow certain conversations. Users tag their comments.






46. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






47. A web address which is unique to every page on the Internet.






48. A character used to define a group of users to a website.






49. The definitive version. In SEO - it refers to a definitive URL.






50. A document giving essential information concerning the problem that needs solving.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests