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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To give permission for emails to be sent to you.
Clickthrough
Opt-in
Viral video
internal links
2. Items which appear on every page of a website.
Common Page Elements
Web analytics
Animated GIF
Nofollow link
3. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
pinnacle key words / search words
link equity / link juice
Traffic
Usability
4. The listings on a SERP that are paid for.
affiliate
Alt tag
Strategy
Paid search results
5. More than one keyword can be referred to as a keyword phrase.
Keyword phrase
Referrer
pinnacle key words / search words
Anchor text
6. Type of internet marketing methods that is either illegal or frowned upon by search engines
Opt-in
Commission
page views
black hat
7. How many different people visit a page/site
unique visitors
Opt-in
exit page
Soft bounce
8. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Hyperlink
link equity / link juice
black hat
Content network
9. The list of links often found running down one side of a blog
Universal Resource Locator (URL)
link building
blog roll
unique visitors
10. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
blog roll
Dynamic parameter
SEO (Search Engine Optimization)
Session
11. This is what makes your offering different to your competitors'.
Ranking
Client-side
Meta tags
Unique selling point (USP)
12. Another name for headline - a great headline is the first thing that attracts users
title
URL rewriting
co-op ad
Banner
13. The IP address is an exclusive number - which is used to represent every single computer in a network.
unique domains
Online Reputation Management (ORM)
contextual advertising
Internet Protocol (IP) Address
14. The name that is chosen to appear in the sender or from field of an email.
Content network
Sender alias
unique domains
link bait
15. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Backlink
Unique forwarders
Heading tags
Traditional media
16. Used on Twitter to help others follow certain conversations. Users tag their comments.
URL rewriting
Keyword rankings
hashtag
Persona
17. An online advertisement in the form of a graphic image that appears on a web page.
Business to Consumers (B2C)
Banner
Tracking code
Brief
18. A software tool that collects data on website users based on metrics to measure its performance.
Web analytics
Domain Name System(DNS)
landing page
page rank
19. A rough value Google assigns to a page
bounce rate
blog roll
Customer Relationship Management (CRM)
page rank
20. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
link equity / link juice
Search engine results page (SERP)
Internet Portal (IP) address
Backlink
21. Transactions that take place before information is sent to the server.
Compact HyperText Markup Language (CHTML)
Client-side
Robot.txt
Navigation
22. When businesses sell products/services to consumers.
Business to Consumers (B2C)
HyperText Markup Language (HTML)
SEM/PPC (Search Engine Marketing / Pay per click)
Canonical
23. The definitive version. In SEO - it refers to a definitive URL.
Alt tag
Spider
Canonical
Revenue share
24. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
HTML5
time on site
crawler/spider/robot/bot
Tracking
25. The visible - clickable text in a link.
Spider
Anchor text
Paid search results
Cost per Lead (CPL)
26. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Advert
Accessibility
blog roll
3G
27. A character used to define a group of users to a website.
keywords
hits
Persona
Action
28. The page a link links to
Business to Business (B2B)
internal links
page views
landing page
29. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
link bait
nofollow
link farm
Nofollow link
30. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Internet Service Provider (ISP)
Affiliate or Publisher
Internet Protocol (IP) Address
Animated GIF
31. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Business to Business (B2B)
Clickthrough
hits
Spider
32. Commission structure where the affiliate earns a percentage of a sale.
Tactic
Revenue share
reciprocal linking
Strategy
33. The number of times a keyword or key phrase appears on a website.
Keyword frequency
Persona
Keyword phrase
Commission
34. Targeted advertising based on content of the web page - e.g. Adsense
Viral video
contextual advertising
nofollow
SEO (Search Engine Optimization)
35. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Breadcrumbs
Navigation
Keyword phrase
nofollow
36. Transactions that take place on the server.
blog roll
Tactic
click through rate
Server-side
37. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Nofollow link
exit page
Hyperlink
news sharing
38. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Persona
Commission
crawler/spider/robot/bot
pinnacle key words / search words
39. Leftover Ad space that hasn't been sold
remnant ad
Meta data
Organic search results
anchor text
40. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Active verb
Algorithm
Unique selling point (USP)
Nofollow link
41. A version of HTML for mobile devices and other limited hardware.
co-op ad
Spider
Compact HyperText Markup Language (CHTML)
monetization
42. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
Keyword rankings
Session
unique domains
Tactic
43. How most sites price ads
Unique selling point (USP)
CPM (Cost per thousand impressions)
viral
Robot.txt
44. The code that is used to write most websites
reciprocal linking
HyperText Markup Language (HTML)
page rank
CPM (Cost per thousand impressions)
45. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
bounce rate
App
CPM (Cost per thousand impressions)
Keyword rankings
46. Last page visited
Cookie
exit page
Anchor text
Algorithm
47. All the content that can be seen on a screen without scrolling down.
Internet Protocol (IP) Address
monetization
SEO (Search Engine Optimization)
Above the fold
48. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Hyperlink
Domain name
Compact HyperText Markup Language (CHTML)
Home page
49. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
White list
landing page
Online Reputation Management (ORM)
Alt tag
50. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Database
time on site
black hat
click through rate
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