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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A rough value Google assigns to a page
viral
co-op ad
page rank
affiliate
2. What you see when you perform a search on a search engine.
Domain Name System(DNS)
Hyperlink
Navigation
Search engine results page (SERP)
3. When businesses sell products/services to other businesses and not to consumers.
Business to Business (B2B)
Content network
Brief
Mass customisation
4. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
SEO (Search Engine Optimization)
affiliate
twitterati
Heading tags
5. How many different people visit a page/site
Alt text
adsense
Navigation
unique visitors
6. The paid search results on a SERP.
Sponsored links
Anchor text
WebPR
Organic search results
7. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Commission
Popup
nofollow
Tracking
8. All the content that can be seen on a screen without scrolling down.
internal links
Domain name
Above the fold
Persona
9. Used to describe the relative position of a web page in the SERPs.
Server-side
organic / natural traffic
Ranking
Keyword rankings
10. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Navigation
Active verb
Business to Consumers (B2C)
Sender alias
11. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Usability
Internet Service Provider (ISP)
contextual advertising
hits
12. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
page views
Opt-out
Organic search results
WebPR
13. A prominent aspect of a product which is beneficial to users.
Feature
Session
exit page
hashtag
14. Words or phrases that describe content and used when searching for something using a search engine.
Compact HyperText Markup Language (CHTML)
nofollow
long tail key words / search words
keywords
15. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
unique domains
adwords
title
Soft bounce
16. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
page
Domain name
Accessibility
Soft bounce
17. A function which allows the mobile user to click on a link to make a telephone call.
Opt-out
inbound links / back links
Session
Click-to-call
18. The name that is chosen to appear in the sender or from field of an email.
Sender alias
WebPR
Hyperlink
Feature
19. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
redirects
Viral video
Heading tags
Nofollow link
20. Leftover Ad space that hasn't been sold
Google AdWords
blog roll
Persona
remnant ad
21. Content websites that serve PPC adverts from the same provider - such as AdWords.
long tail key words / search words
3G
Content network
reciprocal linking
22. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
reciprocal linking
Dynamic keyword insertion
Server-side
Sponsored links
23. An online advertisement in the form of a graphic image that appears on a web page.
Banner
URL rewriting
House list
Google AdWords
24. Type of internet marketing methods that is either illegal or frowned upon by search engines
black hat
SMM (Social Media Marketing)
Compact HyperText Markup Language (CHTML)
Nofollow link
25. A visitor completing a target action.
Conversion
App
link equity / link juice
link farm
26. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
CPM (Cost per thousand impressions)
Mass customisation
Opt-out
adsense
27. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
hits
Keyword frequency
list
Organic search results
28. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
App
HyperText Markup Language (HTML)
Flash
Customer Relationship Management (CRM)
29. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
3G
Action
permalink
Business to Business (B2B)
30. Marketing through social platforms like Facebook or Twitter etc.
conversion rate
Clickthrough
Breadcrumbs
SMM (Social Media Marketing)
31. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
title
Navigation
Soft bounce
Spider
32. More than one keyword can be referred to as a keyword phrase.
exit page
unique domains
Customer Relationship Management (CRM)
Keyword phrase
33. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Online Reputation Management (ORM)
CPC (Cost per click)
crawler/spider/robot/bot
Server-side
34. Last page visited
WebPR
exit page
Backlink
nofollow
35. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
permalink
affiliate
Sponsored links
Business to Business (B2B)
36. A click on a link that leads to another website.
Internet Protocol (IP) Address
link building
reciprocal linking
Clickthrough
37. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
link farm
Persona
link equity / link juice
twitterati
38. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
click through rate
Domain name
Dynamic parameter
twitterati
39. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
link farm
Meta tags
Mass customisation
App
40. The elements of a URL that are dynamically generated.
Meta tags
Internet Service Provider (ISP)
Referrer
Dynamic parameter
41. Links from one page on our site to another
3G
internal links
Database
viral
42. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
website
Revenue share
App
Web analytics
43. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
unique domains
adwords
Key performance indicator (KPI)
SEO (Search Engine Optimization)
44. How Adsense and its type of ads work - advertiser pays for every click
Spider
CPC (Cost per click)
HTML5
Universal Resource Locator (URL)
45. The list of links often found running down one side of a blog
Traditional media
anchor text
blog roll
Brief
46. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
Persona
monetization
HyperText Markup Language (HTML)
Google AdWords
47. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
HyperText Markup Language (HTML)
hashtag
Spider
Dynamic keyword insertion
48. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
Backlink
HTML5
URL rewriting
CPM (Cost per thousand impressions)
49. A search engine's set of rules for ranking web pages.
Algorithm
Home page
Strategy
Tracking
50. Converts a domain name into an IP address.
White list
Google AdWords
Dynamic keyword insertion
Domain Name System(DNS)