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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. # of times a whole page is served (or loaded)
Usability
Referrer
page views
Traditional media
2. Type of internet marketing methods that is either illegal or frowned upon by search engines
Clickthrough
black hat
Content network
Ranking
3. Transactions that take place on the server.
Search engine results page (SERP)
Server-side
Cookie
website
4. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
link building
affiliate
HyperText Markup Language (HTML)
Benefit
5. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Business to Consumers (B2C)
Keyword frequency
Animated GIF
Accessibility
6. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Business to Consumers (B2C)
Customer Relationship Management (CRM)
Banner
viral
7. Marketing through social platforms like Facebook or Twitter etc.
Domain name
twitterati
SMM (Social Media Marketing)
Tracking code
8. A web address which is unique to every page on the Internet.
Universal Resource Locator (URL)
hashtag
Flash
bounce rate
9. To get free search traffic - think: why will they link to you?
Domain name
SEO (Search Engine Optimization)
long tail key words / search words
Ranking
10. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
pinnacle key words / search words
monetization
Mass customisation
Sponsored links
11. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Hard bounce
Meta tags
Active verb
Viral video
12. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
viral
Hyperlink
co-op ad
Web analytics
13. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Strategy
Domain name
Keyword phrase
URL rewriting
14. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
nofollow
Flash
Server-side
Business to Consumers (B2C)
15. A visitor completing a target action.
Opt-out
Tactic
Alt tag
Conversion
16. The visitors that visit a website.
Traffic
Brief
Sponsored links
page
17. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Anchor text
page views
twitterati
Keyword rankings
18. The elements of a URL that are dynamically generated.
viral
Unique forwarders
SEO (Search Engine Optimization)
Dynamic parameter
19. A rough value Google assigns to a page
page rank
Alt text
adsense
Advert
20. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Simple Mail Transfer Protocol (SMTP)
Database
internal links
twitterati
21. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Web analytics
Meta data
Common Page Elements
unique visitors
22. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Referrer
news sharing
Keyword phrase
Web analytics
23. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Referrer
Cost per Lead (CPL)
Opt-out
Meta tags
24. The positive outcome for a user that a feature provides.
Action
page rank
Benefit
time on site
25. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
hashtag
Internet Service Provider (ISP)
Customer Relationship Management (CRM)
time on site
26. The number of times a keyword or key phrase appears on a website.
URL rewriting
Keyword frequency
remnant ad
Organic search results
27. Words or phrases that describe content and used when searching for something using a search engine.
keywords
page views
news sharing
Universal Resource Locator (URL)
28. The degree to which a website is available to users with physical challenges or technical limitations.
Double opt-in
pinnacle key words / search words
Accessibility
Nofollow link
29. An online advertisement in the form of a graphic image that appears on a web page.
monetization
Business to Consumers (B2C)
Banner
Referrer
30. Last page visited
exit page
Backlink
SMM (Social Media Marketing)
Above the fold
31. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
Opt-in
organic / natural traffic
page
Session
32. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
Popup
news sharing
bounce rate
Domain Name System(DNS)
33. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
adwords
blog roll
exit page
Session
34. When businesses sell products/services to consumers.
Domain name
Mass customisation
Referrer
Business to Consumers (B2C)
35. More than one keyword can be referred to as a keyword phrase.
Tracking code
Hyperlink
Database
Keyword phrase
36. The IP address is an exclusive number - which is used to represent every single computer in a network.
Internet Protocol (IP) Address
link farm
title
internal links
37. A prominent aspect of a product which is beneficial to users.
unique visitors
Meta tags
Feature
Conversion
38. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Internet Portal (IP) address
Tracking code
HyperText Markup Language (HTML)
hashtag
39. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
White list
Opt-out
Sender alias
Google AdWords
40. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
website
Animated GIF
Advert
internal links
41. When businesses sell products/services to other businesses and not to consumers.
Internet Portal (IP) address
page
blog roll
Business to Business (B2B)
42. The code that is used to write most websites
Tracking
HyperText Markup Language (HTML)
Cascading Style Sheets (CSS)
contextual advertising
43. A document giving essential information concerning the problem that needs solving.
unique domains
Brief
co-op ad
permalink
44. This is what makes your offering different to your competitors'.
link building
adsense
Unique selling point (USP)
Feature
45. A search engine's set of rules for ranking web pages.
Ranking
Algorithm
Domain Name System(DNS)
Keyword rankings
46. Targeted advertising based on content of the web page - e.g. Adsense
Commission
page views
Active verb
contextual advertising
47. A character used to define a group of users to a website.
Keyword phrase
Robot.txt
link bait
Persona
48. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Organic search results
Commission
conversion rate
Backlink
49. How many different people visit a page/site
Soft bounce
link equity / link juice
House list
unique visitors
50. Unpaid traffic that Google etc send - based on your quality content
Internet Service Provider (ISP)
CPM (Cost per thousand impressions)
organic / natural traffic
long tail key words / search words