Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






2. The activity of getting inbound links to your site - creating good content and making online friends is a start






3. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






4. The definitive version. In SEO - it refers to a definitive URL.






5. Converts a domain name into an IP address.






6. Words or phrases that describe content and used when searching for something using a search engine.






7. The many many long tail words we might want to rank for (e.g. bhojpuri books)






8. When businesses sell products/services to consumers.






9. A web address which is unique to every page on the Internet.






10. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






11. All the content that can be seen on a screen without scrolling down.






12. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






13. # of times a whole page is served (or loaded)






14. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






15. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






16. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






17. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






18. The list of links often found running down one side of a blog






19. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






20. When businesses sell products/services to other businesses and not to consumers.






21. A prominent aspect of a product which is beneficial to users.






22. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






23. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






24. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






25. The name that is chosen to appear in the sender or from field of an email.






26. More than one keyword can be referred to as a keyword phrase.






27. Transactions that take place before information is sent to the server.






28. A click on a link that leads to another website.






29. Links from one page on our site to another






30. The positive outcome for a user that a feature provides.






31. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






32. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






33. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






34. The IP address is an exclusive number - which is used to represent every single computer in a network.






35. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






36. Unrequested window that opens on top of the currently viewed window.






37. Content websites that serve PPC adverts from the same provider - such as AdWords.






38. Marketing through social platforms like Facebook or Twitter etc.






39. What you see when you perform a search on a search engine.






40. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






41. To give permission for emails to be sent to you.






42. An email database a company generates itself without purchasing or renting names.






43. This is what makes your offering different to your competitors'.






44. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






45. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






46. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






47. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






48. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






49. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






50. An approach to web design that aims for lightweight code and standards compliant websites.