Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A search engine's set of rules for ranking web pages.






2. How a web user moves through a website - and the elements that assist the user.






3. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






4. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






5. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






6. When businesses sell products/services to consumers.






7. Another name for headline - a great headline is the first thing that attracts users






8. Leftover Ad space that hasn't been sold






9. A piece of code that tracks a user's interaction and movement through a website.






10. Newspapers - magazines - television and publishing houses are the realm of traditional media.






11. The name that is chosen to appear in the sender or from field of an email.






12. Links from external sites to our sites - if they like your stuff they will link to you






13. All the content that can be seen on a screen without scrolling down.






14. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






15. What you see when you perform a search on a search engine.






16. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






17. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






18. An email database a company generates itself without purchasing or renting names.






19. Items which appear on every page of a website.






20. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






21. How most sites price ads






22. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






23. The definitive version. In SEO - it refers to a definitive URL.






24. This is what makes your offering different to your competitors'.






25. The degree to which a website is available to users with physical challenges or technical limitations.






26. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






27. Converts a domain name into an IP address.






28. Content websites that serve PPC adverts from the same provider - such as AdWords.






29. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






30. How Adsense and its type of ads work - advertiser pays for every click






31. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






32. An approach to web design that aims for lightweight code and standards compliant websites.






33. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






34. Type of internet marketing methods that is either illegal or frowned upon by search engines






35. The page a link links to






36. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






37. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






38. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






39. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






40. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






41. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






42. A click on a link that leads to another website.






43. When businesses sell products/services to other businesses and not to consumers.






44. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






45. The Affiliate or Publisher markets the products of the Merchant.






46. The positive outcome for a user that a feature provides.






47. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






48. Targeted advertising based on content of the web page - e.g. Adsense






49. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






50. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).







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Can you answer 50 questions in 15 minutes?


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