Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






2. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






3. A software tool that collects data on website users based on metrics to measure its performance.






4. Used to describe the relative position of a web page in the SERPs.






5. Google's system where you can put Google ads on your own site and get paid for clicks






6. How a web user moves through a website - and the elements that assist the user.






7. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






8. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






9. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






10. Converts a domain name into an IP address.






11. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






12. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






13. The Affiliate or Publisher markets the products of the Merchant.






14. Marketing through social platforms like Facebook or Twitter etc.






15. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






16. Content websites that serve PPC adverts from the same provider - such as AdWords.






17. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






18. An email database a company generates itself without purchasing or renting names.






19. Unrequested window that opens on top of the currently viewed window.






20. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






21. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






22. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






23. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






24. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






25. The definitive version. In SEO - it refers to a definitive URL.






26. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






27. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






28. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






29. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






30. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






31. A search engine's set of rules for ranking web pages.






32. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






33. Words or phrases that describe content and used when searching for something using a search engine.






34. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






35. The visitors that visit a website.






36. A protocol for sending messages from one server to another.






37. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






38. A web address which is unique to every page on the Internet.






39. The activity of getting inbound links to your site - creating good content and making online friends is a start






40. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






41. A character used to define a group of users to a website.






42. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






43. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






44. More than one keyword can be referred to as a keyword phrase.






45. The listings on a SERP that are paid for.






46. To give permission for emails to be sent to you.






47. Newspapers - magazines - television and publishing houses are the realm of traditional media.






48. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






49. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






50. A function which allows the mobile user to click on a link to make a telephone call.