Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






2. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






3. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






4. Transactions that take place on the server.






5. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






6. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






7. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






8. An approach to web design that aims for lightweight code and standards compliant websites.






9. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






10. The elements of a URL that are dynamically generated.






11. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






12. Type of internet marketing methods that is either illegal or frowned upon by search engines






13. Transactions that take place before information is sent to the server.






14. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






15. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






16. How most sites price ads






17. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






18. A click on a link that leads to another website.






19. The page a link links to






20. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






21. Content websites that serve PPC adverts from the same provider - such as AdWords.






22. A character used to define a group of users to a website.






23. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






24. The percent of emails determined as opened out of the total number of emails sent.






25. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






26. Newspapers - magazines - television and publishing houses are the realm of traditional media.






27. Google's system where you can put Google ads on your own site and get paid for clicks






28. The many many long tail words we might want to rank for (e.g. bhojpuri books)






29. A specific action or method that contributes to achieving a goal.






30. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






31. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






32. How a web user moves through a website - and the elements that assist the user.






33. A protocol for sending messages from one server to another.






34. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






35. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






36. The visible - clickable text in a link.






37. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






38. The listings on a SERP that are paid for.






39. Tailoring content for many individuals.






40. Build one if you want total control over its content and all activity






41. A version of HTML for mobile devices and other limited hardware.






42. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






43. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






44. The number of individuals who forwarded a specific email on.






45. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






46. An email database a company generates itself without purchasing or renting names.






47. Unpaid traffic that Google etc send - based on your quality content






48. The IP address is an exclusive number - which is used to represent every single computer in a network.






49. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






50. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).