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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Anchor text
Click-to-call
Home page
Internet Portal (IP) address
2. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
Double opt-in
Online Reputation Management (ORM)
canonical version
Open rate
3. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Online Reputation Management (ORM)
Common Page Elements
Cascading Style Sheets (CSS)
Nofollow link
4. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Universal Resource Locator (URL)
Keyword frequency
Keyword rankings
adwords
5. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Customer Relationship Management (CRM)
co-op ad
Anchor text
viral
6. Targeted advertising based on content of the web page - e.g. Adsense
page rank
crawler/spider/robot/bot
bounce rate
contextual advertising
7. A web address which is unique to every page on the Internet.
SMM (Social Media Marketing)
Universal Resource Locator (URL)
Action
WebPR
8. How most sites price ads
Information architecture
Customer Relationship Management (CRM)
CPM (Cost per thousand impressions)
Business to Business (B2B)
9. The layout and structure of a website - which should be according to information hierarchy and categories.
conversion rate
Information architecture
link bait
Database
10. Commission structure where the affiliate earns a percentage of a sale.
HTML5
Revenue share
Business to Business (B2B)
Strategy
11. Transactions that take place before information is sent to the server.
Clickthrough
Traditional media
Client-side
Cost per Lead (CPL)
12. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Alt text
Nofollow link
link farm
Open rate
13. The code that is used to write most websites
Domain Name System(DNS)
HyperText Markup Language (HTML)
Domain name
monetization
14. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Traditional media
time on site
White list
Internet Service Provider (ISP)
15. Items which appear on every page of a website.
Action
Tracking code
Common Page Elements
Click-to-call
16. An email database a company generates itself without purchasing or renting names.
House list
Action
Information architecture
link equity / link juice
17. Build one if you want total control over its content and all activity
website
Search engine results page (SERP)
permalink
Algorithm
18. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
permalink
Unique selling point (USP)
White list
Advert
19. Type of internet marketing methods that is either illegal or frowned upon by search engines
permalink
black hat
Simple Mail Transfer Protocol (SMTP)
click through rate
20. This is what makes your offering different to your competitors'.
Domain name
Unique selling point (USP)
HyperText Markup Language (HTML)
Keyword phrase
21. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
HTML5
Usability
page
Ranking
22. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
click through rate
Canonical
Keyword phrase
co-op ad
23. Leftover Ad space that hasn't been sold
remnant ad
twitterati
Customer Relationship Management (CRM)
monetization
24. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
remnant ad
monetization
App
Banner
25. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
SMM (Social Media Marketing)
Keyword rankings
Keyword frequency
link building
26. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
crawler/spider/robot/bot
co-op ad
Usability
Algorithm
27. The many many long tail words we might want to rank for (e.g. bhojpuri books)
Compact HyperText Markup Language (CHTML)
Cost per Lead (CPL)
exit page
long tail key words / search words
28. A metric that indicates whether a website is achieving its goals.
Nofollow link
Key performance indicator (KPI)
Affiliate or Publisher
Brief
29. The elements of a URL that are dynamically generated.
Benefit
Dynamic parameter
hits
Sponsored links
30. A rough value Google assigns to a page
HTML5
page rank
Canonical
Click-to-call
31. # of times a whole page is served (or loaded)
Robot.txt
Mass customisation
page views
Spider
32. The actual text of a link (the highlighted text you can click to go to the linked page)
Heading tags
Search engine results page (SERP)
anchor text
page views
33. A protocol for sending messages from one server to another.
HTML5
Universal Resource Locator (URL)
Simple Mail Transfer Protocol (SMTP)
remnant ad
34. More than one keyword can be referred to as a keyword phrase.
Brief
Keyword phrase
Information architecture
Nofollow link
35. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Click-to-call
Traffic
Backlink
Organic search results
36. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Strategy
Hyperlink
Domain name
link equity / link juice
37. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Tracking
App
Referrer
Spider
38. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Internet Service Provider (ISP)
Opt-out
link building
CPC (Cost per click)
39. Buying traffic - Big sites with deep pockets dominate
SEM/PPC (Search Engine Marketing / Pay per click)
Revenue share
Organic search results
Algorithm
40. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Call to action (CTA)
Double opt-in
adsense
Key performance indicator (KPI)
41. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Ranking
Compact HyperText Markup Language (CHTML)
Nofollow link
link farm
42. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Domain name
permalink
Heading tags
Robot.txt
43. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Tracking code
Algorithm
Hyperlink
Viral video
44. Success rate of your Ad; how many people "buy" or completed the transaction
Keyword phrase
conversion rate
affiliate
link equity / link juice
45. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
HTML5
Universal Resource Locator (URL)
Viral video
Dynamic parameter
46. Content websites that serve PPC adverts from the same provider - such as AdWords.
keywords
landing page
Content network
URL rewriting
47. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Spider
link bait
inbound links / back links
Organic search results
48. The activity of getting inbound links to your site - creating good content and making online friends is a start
monetization
Server-side
link building
hashtag
49. The list of links often found running down one side of a blog
time on site
Hard bounce
blog roll
anchor text
50. A click on a link that leads to another website.
Alt text
Internet Protocol (IP) Address
Clickthrough
conversion rate