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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Database
3G
Commission
Content network
2. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Compact HyperText Markup Language (CHTML)
Advert
Persona
news sharing
3. Unrequested window that opens on top of the currently viewed window.
Navigation
Popup
Key performance indicator (KPI)
Tracking
4. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Compact HyperText Markup Language (CHTML)
Internet Protocol (IP) Address
URL rewriting
Business to Consumers (B2C)
5. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
redirects
Home page
permalink
Customer Relationship Management (CRM)
6. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Canonical
Click-to-call
Cookie
Strategy
7. Items which appear on every page of a website.
Robot.txt
Algorithm
Active verb
Common Page Elements
8. The degree to which a website is available to users with physical challenges or technical limitations.
hits
Session
Accessibility
nofollow
9. An email database a company generates itself without purchasing or renting names.
crawler/spider/robot/bot
House list
Double opt-in
HTML5
10. How most sites price ads
co-op ad
CPM (Cost per thousand impressions)
Business to Business (B2B)
Open rate
11. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Opt-out
Double opt-in
affiliate
Conversion
12. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
list
pinnacle key words / search words
WebPR
White list
13. Type of internet marketing methods that is either illegal or frowned upon by search engines
black hat
Session
Dynamic parameter
White list
14. Build one if you want total control over its content and all activity
Customer Relationship Management (CRM)
Domain Name System(DNS)
website
House list
15. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
redirects
page
time on site
Benefit
16. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Active verb
HTML5
adwords
Viral video
17. The failed delivery of email communication due to an undeviating reason like a non-existent address.
White list
Hard bounce
landing page
Dynamic parameter
18. The Affiliate or Publisher markets the products of the Merchant.
WebPR
contextual advertising
Action
Affiliate or Publisher
19. A piece of code that tracks a user's interaction and movement through a website.
Tracking code
link equity / link juice
Heading tags
SMM (Social Media Marketing)
20. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Commission
Banner
hits
WebPR
21. Used on Twitter to help others follow certain conversations. Users tag their comments.
pinnacle key words / search words
hashtag
conversion rate
Call to action (CTA)
22. More than one keyword can be referred to as a keyword phrase.
Advert
link bait
Keyword phrase
Ranking
23. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
organic / natural traffic
Soft bounce
Google AdWords
Persona
24. A version of HTML for mobile devices and other limited hardware.
Key performance indicator (KPI)
Compact HyperText Markup Language (CHTML)
Client-side
Dynamic keyword insertion
25. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Dynamic parameter
Double opt-in
canonical version
Unique selling point (USP)
26. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Conversion
Unique selling point (USP)
App
Internet Portal (IP) address
27. The activity of getting inbound links to your site - creating good content and making online friends is a start
link building
Robot.txt
exit page
Active verb
28. A rough value Google assigns to a page
3G
Referrer
page rank
HTML5
29. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
reciprocal linking
Meta data
Internet Service Provider (ISP)
Internet Portal (IP) address
30. Buying traffic - Big sites with deep pockets dominate
link farm
nofollow
SEM/PPC (Search Engine Marketing / Pay per click)
Content network
31. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Search engine results page (SERP)
link building
Advert
Organic search results
32. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Hyperlink
Keyword frequency
Breadcrumbs
Spider
33. The positive outcome for a user that a feature provides.
canonical version
Server-side
Benefit
Flash
34. A character used to define a group of users to a website.
Meta data
Nofollow link
Persona
page
35. All the content that can be seen on a screen without scrolling down.
Above the fold
co-op ad
Database
Soft bounce
36. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
hits
reciprocal linking
Meta tags
anchor text
37. A click on a link that leads to another website.
Alt text
House list
Clickthrough
Brief
38. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Nofollow link
Session
Tracking
news sharing
39. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
canonical version
Heading tags
adsense
black hat
40. Transactions that take place on the server.
Keyword rankings
co-op ad
Server-side
HTML5
41. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Soft bounce
Cost per Lead (CPL)
twitterati
Brief
42. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
title
unique domains
Tactic
Double opt-in
43. The layout and structure of a website - which should be according to information hierarchy and categories.
link equity / link juice
Search engine results page (SERP)
adwords
Information architecture
44. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Tactic
exit page
black hat
3G
45. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
Banner
nofollow
Popup
twitterati
46. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Referrer
Keyword rankings
Customer Relationship Management (CRM)
3G
47. A web address which is unique to every page on the Internet.
redirects
Universal Resource Locator (URL)
long tail key words / search words
Breadcrumbs
48. # of times a whole page is served (or loaded)
affiliate
Keyword frequency
page views
Tracking
49. An online advertisement in the form of a graphic image that appears on a web page.
Viral video
Navigation
Usability
Banner
50. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Anchor text
adwords
Soft bounce
Organic search results
Can you answer 50 questions in 15 minutes?
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