Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






2. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






3. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






4. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






5. An online advertisement in the form of a graphic image that appears on a web page.






6. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






7. Marketing through social platforms like Facebook or Twitter etc.






8. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






9. The activity of getting inbound links to your site - creating good content and making online friends is a start






10. A software tool that collects data on website users based on metrics to measure its performance.






11. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






12. More than one keyword can be referred to as a keyword phrase.






13. Items which appear on every page of a website.






14. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






15. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






16. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






17. The visitors that visit a website.






18. What you see when you perform a search on a search engine.






19. The positive outcome for a user that a feature provides.






20. Unpaid traffic that Google etc send - based on your quality content






21. To give permission for emails to be sent to you.






22. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






23. Words or phrases that describe content and used when searching for something using a search engine.






24. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






25. A protocol for sending messages from one server to another.






26. All the content that can be seen on a screen without scrolling down.






27. The page a link links to






28. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






29. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






30. An email database a company generates itself without purchasing or renting names.






31. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






32. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






33. Last page visited






34. How most sites price ads






35. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






36. A click on a link that leads to another website.






37. A rough value Google assigns to a page






38. Transactions that take place on the server.






39. The elements of a URL that are dynamically generated.






40. # of files a site served (or loaded)






41. The actual text of a link (the highlighted text you can click to go to the linked page)






42. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






43. Unrequested window that opens on top of the currently viewed window.






44. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






45. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






46. How many different people visit a page/site






47. A visitor completing a target action.






48. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






49. Transactions that take place before information is sent to the server.






50. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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