Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The page a link links to






2. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






3. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






4. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






5. The Affiliate or Publisher markets the products of the Merchant.






6. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






7. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






8. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






9. Another name for headline - a great headline is the first thing that attracts users






10. The number of individuals who forwarded a specific email on.






11. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






12. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






13. Content websites that serve PPC adverts from the same provider - such as AdWords.






14. Unpaid traffic that Google etc send - based on your quality content






15. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






16. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






17. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






18. How most sites price ads






19. A function which allows the mobile user to click on a link to make a telephone call.






20. The positive outcome for a user that a feature provides.






21. # of times a whole page is served (or loaded)






22. The listings on a SERP that are paid for.






23. The elements of a URL that are dynamically generated.






24. The visible - clickable text in a link.






25. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






26. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






27. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






28. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






29. Commission structure where the affiliate earns a percentage of a sale.






30. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






31. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






32. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






33. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






34. A click on a link that leads to another website.






35. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






36. A piece of code that tracks a user's interaction and movement through a website.






37. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






38. The failed delivery of email communication due to an undeviating reason like a non-existent address.






39. Converts a domain name into an IP address.






40. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






41. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






42. When businesses sell products/services to other businesses and not to consumers.






43. Leftover Ad space that hasn't been sold






44. A search engine's set of rules for ranking web pages.






45. Targeted advertising based on content of the web page - e.g. Adsense






46. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






47. The activity of getting inbound links to your site - creating good content and making online friends is a start






48. A character used to define a group of users to a website.






49. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






50. The visitors that visit a website.