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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Hard bounce
Online Reputation Management (ORM)
Customer Relationship Management (CRM)
Hyperlink
2. Commission structure where the affiliate earns a percentage of a sale.
Revenue share
Persona
page rank
Dynamic keyword insertion
3. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Cost per Lead (CPL)
URL rewriting
Opt-out
Web analytics
4. The many many long tail words we might want to rank for (e.g. bhojpuri books)
long tail key words / search words
Compact HyperText Markup Language (CHTML)
keywords
Cost per Lead (CPL)
5. How many different people visit a page/site
unique visitors
co-op ad
page
Heading tags
6. The percent of emails determined as opened out of the total number of emails sent.
Open rate
nofollow
Viral video
title
7. A protocol for sending messages from one server to another.
Active verb
Simple Mail Transfer Protocol (SMTP)
Cookie
Alt text
8. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
permalink
Accessibility
Tracking
URL rewriting
9. The name that is chosen to appear in the sender or from field of an email.
Search engine results page (SERP)
internal links
Paid search results
Sender alias
10. The number of individuals who forwarded a specific email on.
Compact HyperText Markup Language (CHTML)
Algorithm
Unique forwarders
Traditional media
11. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Internet Portal (IP) address
Key performance indicator (KPI)
Simple Mail Transfer Protocol (SMTP)
twitterati
12. Leftover Ad space that hasn't been sold
HyperText Markup Language (HTML)
hashtag
remnant ad
Opt-in
13. How most sites price ads
CPM (Cost per thousand impressions)
Commission
co-op ad
Web analytics
14. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
redirects
3G
Paid search results
crawler/spider/robot/bot
15. Marketing through social platforms like Facebook or Twitter etc.
Dynamic parameter
SMM (Social Media Marketing)
Alt text
link equity / link juice
16. The number of times a keyword or key phrase appears on a website.
unique domains
monetization
Keyword frequency
Heading tags
17. Transactions that take place before information is sent to the server.
permalink
Internet Service Provider (ISP)
Web analytics
Client-side
18. Targeted advertising based on content of the web page - e.g. Adsense
CPC (Cost per click)
SMM (Social Media Marketing)
contextual advertising
permalink
19. The layout and structure of a website - which should be according to information hierarchy and categories.
Information architecture
CPC (Cost per click)
link building
Business to Consumers (B2C)
20. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Meta data
unique visitors
Usability
Animated GIF
21. Unrequested window that opens on top of the currently viewed window.
HyperText Markup Language (HTML)
pinnacle key words / search words
Simple Mail Transfer Protocol (SMTP)
Popup
22. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
link equity / link juice
URL rewriting
Cost per Lead (CPL)
Unique selling point (USP)
23. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
HTML5
Alt tag
Mass customisation
link bait
24. The elements of a URL that are dynamically generated.
long tail key words / search words
Dynamic parameter
Breadcrumbs
pinnacle key words / search words
25. A search engine's set of rules for ranking web pages.
title
website
Algorithm
Web analytics
26. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
black hat
list
Compact HyperText Markup Language (CHTML)
redirects
27. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Internet Service Provider (ISP)
blog roll
App
Unique selling point (USP)
28. The listings on a SERP that are paid for.
Paid search results
Tracking code
White list
Persona
29. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Business to Business (B2B)
Keyword phrase
link equity / link juice
Organic search results
30. When businesses sell products/services to other businesses and not to consumers.
Business to Business (B2B)
Action
internal links
Strategy
31. To get free search traffic - think: why will they link to you?
hits
Hyperlink
Common Page Elements
SEO (Search Engine Optimization)
32. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
Action
website
canonical version
Viral video
33. Another name for headline - a great headline is the first thing that attracts users
title
Paid search results
Algorithm
hits
34. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Affiliate or Publisher
White list
Ranking
Alt tag
35. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
contextual advertising
Client-side
Alt text
unique domains
36. Newspapers - magazines - television and publishing houses are the realm of traditional media.
hashtag
Traditional media
link bait
Heading tags
37. Last page visited
exit page
Flash
Popup
Unique selling point (USP)
38. Type of internet marketing methods that is either illegal or frowned upon by search engines
black hat
Accessibility
internal links
Alt tag
39. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Internet Service Provider (ISP)
Conversion
inbound links / back links
Meta tags
40. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Tracking code
link building
3G
Double opt-in
41. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
Client-side
nofollow
Heading tags
reciprocal linking
42. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Canonical
Common Page Elements
inbound links / back links
Online Reputation Management (ORM)
43. A character used to define a group of users to a website.
Persona
Spider
Brief
Feature
44. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Information architecture
Client-side
Viral video
hashtag
45. A prominent aspect of a product which is beneficial to users.
Content network
Feature
link equity / link juice
SMM (Social Media Marketing)
46. A rough value Google assigns to a page
page rank
Content network
Compact HyperText Markup Language (CHTML)
page
47. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
SEM/PPC (Search Engine Marketing / Pay per click)
Soft bounce
Home page
Alt tag
48. Content websites that serve PPC adverts from the same provider - such as AdWords.
Animated GIF
Content network
long tail key words / search words
Compact HyperText Markup Language (CHTML)
49. A specific action or method that contributes to achieving a goal.
reciprocal linking
nofollow
Canonical
Tactic
50. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Open rate
time on site
anchor text
Cascading Style Sheets (CSS)