Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






2. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






3. The failed delivery of email communication due to an undeviating reason like a non-existent address.






4. The layout and structure of a website - which should be according to information hierarchy and categories.






5. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






6. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






7. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






8. An approach to web design that aims for lightweight code and standards compliant websites.






9. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






10. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






11. A web address which is unique to every page on the Internet.






12. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






13. How a web user moves through a website - and the elements that assist the user.






14. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






15. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






16. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






17. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






18. Words or phrases that describe content and used when searching for something using a search engine.






19. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






20. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






21. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






22. The list of links often found running down one side of a blog






23. Buying traffic - Big sites with deep pockets dominate






24. The visitors that visit a website.






25. This is what makes your offering different to your competitors'.






26. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






27. An online advertisement in the form of a graphic image that appears on a web page.






28. When businesses sell products/services to other businesses and not to consumers.






29. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






30. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






31. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






32. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






33. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






34. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






35. How Adsense and its type of ads work - advertiser pays for every click






36. Type of internet marketing methods that is either illegal or frowned upon by search engines






37. To get free search traffic - think: why will they link to you?






38. Transactions that take place before information is sent to the server.






39. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






40. Used on Twitter to help others follow certain conversations. Users tag their comments.






41. A protocol for sending messages from one server to another.






42. Leftover Ad space that hasn't been sold






43. What you see when you perform a search on a search engine.






44. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






45. The page a link links to






46. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






47. Success rate of your Ad; how many people "buy" or completed the transaction






48. How many different people visit a page/site






49. A document giving essential information concerning the problem that needs solving.






50. All the content that can be seen on a screen without scrolling down.







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Can you answer 50 questions in 15 minutes?


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