Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






2. A version of HTML for mobile devices and other limited hardware.






3. The listings on a SERP that are paid for.






4. The visitors that visit a website.






5. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






6. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






7. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






8. What you see when you perform a search on a search engine.






9. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






10. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






11. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






12. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






13. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






14. Links from one page on our site to another






15. The paid search results on a SERP.






16. A software tool that collects data on website users based on metrics to measure its performance.






17. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






18. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






19. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






20. More than one keyword can be referred to as a keyword phrase.






21. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






22. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






23. # of times a whole page is served (or loaded)






24. A visitor completing a target action.






25. The list of links often found running down one side of a blog






26. Targeted advertising based on content of the web page - e.g. Adsense






27. How Adsense and its type of ads work - advertiser pays for every click






28. How most sites price ads






29. Commission structure where the affiliate earns a percentage of a sale.






30. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






31. The number of times a keyword or key phrase appears on a website.






32. The positive outcome for a user that a feature provides.






33. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






34. Unrequested window that opens on top of the currently viewed window.






35. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






36. A document giving essential information concerning the problem that needs solving.






37. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






38. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






39. A metric that indicates whether a website is achieving its goals.






40. Build one if you want total control over its content and all activity






41. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






42. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






43. The percent of emails determined as opened out of the total number of emails sent.






44. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






45. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






46. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






47. How many different people visit a page/site






48. The activity of getting inbound links to your site - creating good content and making online friends is a start






49. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






50. Items which appear on every page of a website.