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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A piece of code that tracks a user's interaction and movement through a website.
Tracking code
hits
Alt tag
Soft bounce
2. The positive outcome for a user that a feature provides.
monetization
House list
Benefit
Affiliate or Publisher
3. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
link equity / link juice
redirects
House list
Hyperlink
4. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
website
Usability
remnant ad
Canonical
5. Transactions that take place before information is sent to the server.
Domain name
Client-side
Home page
canonical version
6. An email database a company generates itself without purchasing or renting names.
Keyword phrase
Common Page Elements
hashtag
House list
7. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
list
Key performance indicator (KPI)
Paid search results
pinnacle key words / search words
8. How Adsense and its type of ads work - advertiser pays for every click
Home page
CPC (Cost per click)
contextual advertising
Tracking code
9. A software tool that collects data on website users based on metrics to measure its performance.
Cookie
Anchor text
Web analytics
Search engine results page (SERP)
10. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Online Reputation Management (ORM)
keywords
Strategy
Clickthrough
11. The code that is used to write most websites
list
Benefit
HyperText Markup Language (HTML)
Compact HyperText Markup Language (CHTML)
12. The elements of a URL that are dynamically generated.
Dynamic parameter
page rank
page
House list
13. Words or phrases that describe content and used when searching for something using a search engine.
keywords
permalink
Traffic
Referrer
14. The actual text of a link (the highlighted text you can click to go to the linked page)
anchor text
Content network
Online Reputation Management (ORM)
Active verb
15. The degree to which a website is available to users with physical challenges or technical limitations.
Meta tags
organic / natural traffic
Canonical
Accessibility
16. The definitive version. In SEO - it refers to a definitive URL.
Canonical
Internet Protocol (IP) Address
affiliate
Internet Service Provider (ISP)
17. The listings on a SERP that are paid for.
Paid search results
Dynamic keyword insertion
list
Usability
18. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
SEO (Search Engine Optimization)
Banner
Referrer
viral
19. The IP address is an exclusive number - which is used to represent every single computer in a network.
Tracking
App
Internet Protocol (IP) Address
House list
20. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
unique domains
Clickthrough
Strategy
blog roll
21. Targeted advertising based on content of the web page - e.g. Adsense
contextual advertising
twitterati
Action
Session
22. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Robot.txt
Double opt-in
Canonical
Nofollow link
23. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Meta tags
permalink
long tail key words / search words
Online Reputation Management (ORM)
24. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Universal Resource Locator (URL)
Unique selling point (USP)
Google AdWords
news sharing
25. Unrequested window that opens on top of the currently viewed window.
Popup
hashtag
Universal Resource Locator (URL)
App
26. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
exit page
Customer Relationship Management (CRM)
Advert
Nofollow link
27. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
landing page
bounce rate
link farm
Traffic
28. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
SEM/PPC (Search Engine Marketing / Pay per click)
Brief
Open rate
Robot.txt
29. Converts a domain name into an IP address.
Click-to-call
page rank
Banner
Domain Name System(DNS)
30. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Alt tag
Conversion
Dynamic parameter
Brief
31. # of times a whole page is served (or loaded)
Cascading Style Sheets (CSS)
HyperText Markup Language (HTML)
Paid search results
page views
32. A document giving essential information concerning the problem that needs solving.
Brief
website
Server-side
Cost per Lead (CPL)
33. Success rate of your Ad; how many people "buy" or completed the transaction
Alt text
conversion rate
exit page
Double opt-in
34. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Algorithm
Session
Traditional media
link equity / link juice
35. Last page visited
time on site
Popup
Feature
exit page
36. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Internet Service Provider (ISP)
Meta tags
Revenue share
organic / natural traffic
37. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
Advert
Unique selling point (USP)
nofollow
Brief
38. A version of HTML for mobile devices and other limited hardware.
keywords
Common Page Elements
organic / natural traffic
Compact HyperText Markup Language (CHTML)
39. A search engine's set of rules for ranking web pages.
Compact HyperText Markup Language (CHTML)
Algorithm
link farm
Online Reputation Management (ORM)
40. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
Spider
Keyword frequency
co-op ad
Internet Service Provider (ISP)
41. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Usability
Google AdWords
permalink
Soft bounce
42. An online advertisement in the form of a graphic image that appears on a web page.
Banner
Navigation
Revenue share
Strategy
43. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Business to Business (B2B)
Traditional media
Opt-out
Business to Consumers (B2C)
44. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Dynamic keyword insertion
Viral video
Revenue share
Soft bounce
45. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Online Reputation Management (ORM)
URL rewriting
Traffic
unique visitors
46. A prominent aspect of a product which is beneficial to users.
Feature
exit page
Cascading Style Sheets (CSS)
Alt tag
47. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Cost per Lead (CPL)
nofollow
URL rewriting
Animated GIF
48. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
nofollow
Business to Consumers (B2C)
Keyword frequency
Hyperlink
49. This is what makes your offering different to your competitors'.
Call to action (CTA)
conversion rate
Unique selling point (USP)
Customer Relationship Management (CRM)
50. A rough value Google assigns to a page
page
WebPR
Benefit
page rank