SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Compact HyperText Markup Language (CHTML)
SMM (Social Media Marketing)
nofollow
White list
2. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
affiliate
bounce rate
Internet Protocol (IP) Address
page
3. Google's system where you can put Google ads on your own site and get paid for clicks
contextual advertising
Session
Spider
adsense
4. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Compact HyperText Markup Language (CHTML)
Breadcrumbs
Action
Traditional media
5. A web address which is unique to every page on the Internet.
Universal Resource Locator (URL)
Simple Mail Transfer Protocol (SMTP)
Algorithm
Hard bounce
6. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
URL rewriting
Sponsored links
Hyperlink
page views
7. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Action
remnant ad
Popup
Database
8. The actual text of a link (the highlighted text you can click to go to the linked page)
anchor text
Soft bounce
list
Internet Portal (IP) address
9. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Domain name
CPM (Cost per thousand impressions)
Alt tag
long tail key words / search words
10. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Commission
bounce rate
redirects
Internet Service Provider (ISP)
11. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
URL rewriting
Nofollow link
Database
exit page
12. How most sites price ads
CPM (Cost per thousand impressions)
Navigation
Opt-in
Mass customisation
13. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
Mass customisation
Action
list
Strategy
14. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
Domain name
Alt tag
twitterati
URL rewriting
15. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
WebPR
blog roll
reciprocal linking
remnant ad
16. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Web analytics
hashtag
Heading tags
HyperText Markup Language (HTML)
17. A software tool that collects data on website users based on metrics to measure its performance.
page
Web analytics
Advert
Tactic
18. Used on Twitter to help others follow certain conversations. Users tag their comments.
hashtag
unique visitors
SEO (Search Engine Optimization)
Alt tag
19. A function which allows the mobile user to click on a link to make a telephone call.
Traditional media
Strategy
Click-to-call
link farm
20. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Simple Mail Transfer Protocol (SMTP)
Internet Service Provider (ISP)
page rank
Sponsored links
21. The degree to which a website is available to users with physical challenges or technical limitations.
Accessibility
Paid search results
Conversion
Click-to-call
22. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Hard bounce
Tactic
Active verb
Commission
23. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Usability
Traditional media
Hard bounce
pinnacle key words / search words
24. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
SEM/PPC (Search Engine Marketing / Pay per click)
Client-side
Simple Mail Transfer Protocol (SMTP)
Usability
25. Leftover Ad space that hasn't been sold
Keyword phrase
remnant ad
Cost per Lead (CPL)
Business to Consumers (B2C)
26. The definitive version. In SEO - it refers to a definitive URL.
Canonical
Home page
Paid search results
SMM (Social Media Marketing)
27. All the content that can be seen on a screen without scrolling down.
Internet Portal (IP) address
Alt text
Above the fold
Information architecture
28. An approach to web design that aims for lightweight code and standards compliant websites.
SEM/PPC (Search Engine Marketing / Pay per click)
Cascading Style Sheets (CSS)
Tactic
Anchor text
29. A version of HTML for mobile devices and other limited hardware.
3G
Popup
Compact HyperText Markup Language (CHTML)
hits
30. Targeted advertising based on content of the web page - e.g. Adsense
exit page
Referrer
contextual advertising
Unique selling point (USP)
31. Commission structure where the affiliate earns a percentage of a sale.
reciprocal linking
Advert
Unique forwarders
Revenue share
32. To give permission for emails to be sent to you.
Opt-in
Banner
organic / natural traffic
Usability
33. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Nofollow link
Tactic
Common Page Elements
Flash
34. When businesses sell products/services to other businesses and not to consumers.
link building
Business to Business (B2B)
canonical version
Online Reputation Management (ORM)
35. Marketing through social platforms like Facebook or Twitter etc.
conversion rate
SMM (Social Media Marketing)
adwords
App
36. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Advert
Compact HyperText Markup Language (CHTML)
Nofollow link
URL rewriting
37. When businesses sell products/services to consumers.
Business to Consumers (B2C)
Sender alias
Action
House list
38. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
remnant ad
Meta tags
Nofollow link
Dynamic keyword insertion
39. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Cookie
Action
Common Page Elements
HTML5
40. Used to describe the relative position of a web page in the SERPs.
remnant ad
Ranking
Mass customisation
unique visitors
41. The number of times a keyword or key phrase appears on a website.
Action
Unique selling point (USP)
Keyword frequency
Banner
42. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Nofollow link
App
Cookie
Revenue share
43. Success rate of your Ad; how many people "buy" or completed the transaction
Information architecture
conversion rate
HTML5
title
44. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
news sharing
Spider
list
Information architecture
45. How a web user moves through a website - and the elements that assist the user.
Navigation
Opt-out
time on site
Meta tags
46. An email database a company generates itself without purchasing or renting names.
hits
Canonical
twitterati
House list
47. Content websites that serve PPC adverts from the same provider - such as AdWords.
co-op ad
SMM (Social Media Marketing)
Content network
Above the fold
48. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
exit page
Tracking
co-op ad
remnant ad
49. The Affiliate or Publisher markets the products of the Merchant.
Open rate
Action
Affiliate or Publisher
HyperText Markup Language (HTML)
50. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
Banner
link building
canonical version
Robot.txt
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests