SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Database
Hyperlink
WebPR
SEO (Search Engine Optimization)
2. A version of HTML for mobile devices and other limited hardware.
Compact HyperText Markup Language (CHTML)
Hard bounce
keywords
co-op ad
3. The listings on a SERP that are paid for.
Paid search results
time on site
SEM/PPC (Search Engine Marketing / Pay per click)
Banner
4. The visitors that visit a website.
Traffic
Mass customisation
Anchor text
Content network
5. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Banner
Keyword rankings
Opt-in
Call to action (CTA)
6. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Anchor text
Robot.txt
Keyword phrase
Animated GIF
7. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Organic search results
Affiliate or Publisher
CPM (Cost per thousand impressions)
Traffic
8. What you see when you perform a search on a search engine.
Search engine results page (SERP)
Session
remnant ad
Affiliate or Publisher
9. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
SEM/PPC (Search Engine Marketing / Pay per click)
page views
link bait
conversion rate
10. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Key performance indicator (KPI)
list
Domain name
Backlink
11. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
viral
Business to Consumers (B2C)
internal links
Affiliate or Publisher
12. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Call to action (CTA)
Ranking
Session
reciprocal linking
13. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
inbound links / back links
remnant ad
Strategy
twitterati
14. Links from one page on our site to another
internal links
news sharing
White list
Click-to-call
15. The paid search results on a SERP.
Traffic
Client-side
Sponsored links
Compact HyperText Markup Language (CHTML)
16. A software tool that collects data on website users based on metrics to measure its performance.
click through rate
reciprocal linking
Web analytics
Above the fold
17. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Backlink
Customer Relationship Management (CRM)
link farm
title
18. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
bounce rate
Opt-out
Commission
nofollow
19. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Mass customisation
Alt text
Nofollow link
Content network
20. More than one keyword can be referred to as a keyword phrase.
co-op ad
SMM (Social Media Marketing)
Keyword phrase
Brief
21. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Server-side
adsense
inbound links / back links
Double opt-in
22. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
hashtag
Keyword rankings
Affiliate or Publisher
internal links
23. # of times a whole page is served (or loaded)
Business to Consumers (B2C)
page views
contextual advertising
Spider
24. A visitor completing a target action.
Viral video
Opt-in
Anchor text
Conversion
25. The list of links often found running down one side of a blog
redirects
viral
blog roll
Hyperlink
26. Targeted advertising based on content of the web page - e.g. Adsense
conversion rate
Banner
contextual advertising
landing page
27. How Adsense and its type of ads work - advertiser pays for every click
Common Page Elements
Online Reputation Management (ORM)
CPC (Cost per click)
Usability
28. How most sites price ads
SEO (Search Engine Optimization)
Traffic
CPM (Cost per thousand impressions)
hits
29. Commission structure where the affiliate earns a percentage of a sale.
Unique selling point (USP)
SEO (Search Engine Optimization)
Revenue share
Robot.txt
30. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Viral video
Persona
Feature
Spider
31. The number of times a keyword or key phrase appears on a website.
Keyword frequency
White list
reciprocal linking
Clickthrough
32. The positive outcome for a user that a feature provides.
viral
Benefit
Internet Service Provider (ISP)
contextual advertising
33. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Active verb
Nofollow link
pinnacle key words / search words
HTML5
34. Unrequested window that opens on top of the currently viewed window.
crawler/spider/robot/bot
redirects
Popup
Keyword frequency
35. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Business to Consumers (B2C)
Action
link equity / link juice
Advert
36. A document giving essential information concerning the problem that needs solving.
permalink
canonical version
Advert
Brief
37. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
adwords
title
organic / natural traffic
co-op ad
38. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Viral video
Cost per Lead (CPL)
Hyperlink
link equity / link juice
39. A metric that indicates whether a website is achieving its goals.
remnant ad
Clickthrough
Key performance indicator (KPI)
Opt-out
40. Build one if you want total control over its content and all activity
time on site
Home page
website
list
41. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
App
adwords
Web analytics
bounce rate
42. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Internet Portal (IP) address
Unique forwarders
Cookie
Meta data
43. The percent of emails determined as opened out of the total number of emails sent.
3G
Open rate
Conversion
Business to Consumers (B2C)
44. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Hyperlink
White list
Dynamic keyword insertion
Navigation
45. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
page views
adwords
White list
Tracking
46. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Alt tag
organic / natural traffic
landing page
Banner
47. How many different people visit a page/site
Hard bounce
Domain name
unique visitors
Key performance indicator (KPI)
48. The activity of getting inbound links to your site - creating good content and making online friends is a start
Spider
Popup
Universal Resource Locator (URL)
link building
49. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Algorithm
link building
Home page
Opt-in
50. Items which appear on every page of a website.
Key performance indicator (KPI)
Paid search results
Common Page Elements
Alt tag