Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A software tool that collects data on website users based on metrics to measure its performance.






2. All the content that can be seen on a screen without scrolling down.






3. How Adsense and its type of ads work - advertiser pays for every click






4. More than one keyword can be referred to as a keyword phrase.






5. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






6. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






7. The listings on a SERP that are paid for.






8. Transactions that take place before information is sent to the server.






9. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






10. How many different people visit a page/site






11. Used on Twitter to help others follow certain conversations. Users tag their comments.






12. A visitor completing a target action.






13. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






14. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






15. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






16. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






17. To get free search traffic - think: why will they link to you?






18. Success rate of your Ad; how many people "buy" or completed the transaction






19. A search engine's set of rules for ranking web pages.






20. An approach to web design that aims for lightweight code and standards compliant websites.






21. When businesses sell products/services to consumers.






22. A metric that indicates whether a website is achieving its goals.






23. Converts a domain name into an IP address.






24. The visible - clickable text in a link.






25. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






26. Buying traffic - Big sites with deep pockets dominate






27. The visitors that visit a website.






28. This is what makes your offering different to your competitors'.






29. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






30. Last page visited






31. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






32. When businesses sell products/services to other businesses and not to consumers.






33. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






34. The actual text of a link (the highlighted text you can click to go to the linked page)






35. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






36. How a web user moves through a website - and the elements that assist the user.






37. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






38. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






39. Build one if you want total control over its content and all activity






40. A function which allows the mobile user to click on a link to make a telephone call.






41. The elements of a URL that are dynamically generated.






42. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






43. Tailoring content for many individuals.






44. # of times a whole page is served (or loaded)






45. A character used to define a group of users to a website.






46. Newspapers - magazines - television and publishing houses are the realm of traditional media.






47. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






48. Unrequested window that opens on top of the currently viewed window.






49. A prominent aspect of a product which is beneficial to users.






50. The number of individuals who forwarded a specific email on.







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Can you answer 50 questions in 15 minutes?


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