Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






2. The elements of a URL that are dynamically generated.






3. A protocol for sending messages from one server to another.






4. Marketing through social platforms like Facebook or Twitter etc.






5. A character used to define a group of users to a website.






6. Newspapers - magazines - television and publishing houses are the realm of traditional media.






7. Another name for headline - a great headline is the first thing that attracts users






8. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






9. The IP address is an exclusive number - which is used to represent every single computer in a network.






10. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






11. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






12. Unrequested window that opens on top of the currently viewed window.






13. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






14. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






15. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






16. A software tool that collects data on website users based on metrics to measure its performance.






17. Tailoring content for many individuals.






18. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






19. All the content that can be seen on a screen without scrolling down.






20. How a web user moves through a website - and the elements that assist the user.






21. Last page visited






22. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






23. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






24. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






25. Unpaid traffic that Google etc send - based on your quality content






26. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






27. A function which allows the mobile user to click on a link to make a telephone call.






28. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






29. A document giving essential information concerning the problem that needs solving.






30. # of files a site served (or loaded)






31. Used on Twitter to help others follow certain conversations. Users tag their comments.






32. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






33. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






34. Targeted advertising based on content of the web page - e.g. Adsense






35. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






36. A web address which is unique to every page on the Internet.






37. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






38. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






39. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






40. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






41. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






42. The code that is used to write most websites






43. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






44. The failed delivery of email communication due to an undeviating reason like a non-existent address.






45. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






46. When businesses sell products/services to consumers.






47. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






48. An approach to web design that aims for lightweight code and standards compliant websites.






49. The paid search results on a SERP.






50. Commission structure where the affiliate earns a percentage of a sale.