Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






2. Buying traffic - Big sites with deep pockets dominate






3. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






4. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






5. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






6. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






7. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






8. The listings on a SERP that are paid for.






9. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






10. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






11. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






12. A search engine's set of rules for ranking web pages.






13. An approach to web design that aims for lightweight code and standards compliant websites.






14. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






15. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






16. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






17. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






18. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






19. The number of individuals who forwarded a specific email on.






20. A visitor completing a target action.






21. What you see when you perform a search on a search engine.






22. A protocol for sending messages from one server to another.






23. An online advertisement in the form of a graphic image that appears on a web page.






24. Converts a domain name into an IP address.






25. Last page visited






26. A document giving essential information concerning the problem that needs solving.






27. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






28. Links from external sites to our sites - if they like your stuff they will link to you






29. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






30. Unpaid traffic that Google etc send - based on your quality content






31. The positive outcome for a user that a feature provides.






32. The Affiliate or Publisher markets the products of the Merchant.






33. The degree to which a website is available to users with physical challenges or technical limitations.






34. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






35. Success rate of your Ad; how many people "buy" or completed the transaction






36. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






37. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






38. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






39. The page a link links to






40. Tailoring content for many individuals.






41. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






42. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






43. Transactions that take place before information is sent to the server.






44. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






45. Another name for headline - a great headline is the first thing that attracts users






46. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






47. The code that is used to write most websites






48. # of files a site served (or loaded)






49. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






50. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this