Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The name that is chosen to appear in the sender or from field of an email.






2. The IP address is an exclusive number - which is used to represent every single computer in a network.






3. Google's system where you can put Google ads on your own site and get paid for clicks






4. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






5. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






6. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






7. Marketing through social platforms like Facebook or Twitter etc.






8. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






9. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






10. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






11. Transactions that take place before information is sent to the server.






12. A visitor completing a target action.






13. Used to describe the relative position of a web page in the SERPs.






14. Transactions that take place on the server.






15. A character used to define a group of users to a website.






16. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






17. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






18. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






19. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






20. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






21. The Affiliate or Publisher markets the products of the Merchant.






22. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






23. How many different people visit a page/site






24. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






25. Another name for headline - a great headline is the first thing that attracts users






26. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






27. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






28. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






29. The definitive version. In SEO - it refers to a definitive URL.






30. A function which allows the mobile user to click on a link to make a telephone call.






31. The paid search results on a SERP.






32. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






33. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






34. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






35. The many many long tail words we might want to rank for (e.g. bhojpuri books)






36. To get free search traffic - think: why will they link to you?






37. When businesses sell products/services to other businesses and not to consumers.






38. This is what makes your offering different to your competitors'.






39. A software tool that collects data on website users based on metrics to measure its performance.






40. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






41. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






42. Last page visited






43. A specific action or method that contributes to achieving a goal.






44. A document giving essential information concerning the problem that needs solving.






45. The activity of getting inbound links to your site - creating good content and making online friends is a start






46. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






47. The listings on a SERP that are paid for.






48. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






49. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






50. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.