Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






2. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






3. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






4. Newspapers - magazines - television and publishing houses are the realm of traditional media.






5. An email database a company generates itself without purchasing or renting names.






6. Success rate of your Ad; how many people "buy" or completed the transaction






7. The visitors that visit a website.






8. The code that is used to write most websites






9. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






10. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






11. A prominent aspect of a product which is beneficial to users.






12. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






13. Words or phrases that describe content and used when searching for something using a search engine.






14. How Adsense and its type of ads work - advertiser pays for every click






15. The failed delivery of email communication due to an undeviating reason like a non-existent address.






16. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






17. Transactions that take place on the server.






18. A visitor completing a target action.






19. A character used to define a group of users to a website.






20. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






21. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






22. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






23. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






24. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






25. Used to describe the relative position of a web page in the SERPs.






26. The page a link links to






27. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






28. The IP address is an exclusive number - which is used to represent every single computer in a network.






29. More than one keyword can be referred to as a keyword phrase.






30. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






31. All the content that can be seen on a screen without scrolling down.






32. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






33. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






34. A specific action or method that contributes to achieving a goal.






35. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






36. The paid search results on a SERP.






37. A metric that indicates whether a website is achieving its goals.






38. Buying traffic - Big sites with deep pockets dominate






39. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






40. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






41. A click on a link that leads to another website.






42. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






43. The degree to which a website is available to users with physical challenges or technical limitations.






44. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






45. Last page visited






46. Links from one page on our site to another






47. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






48. Tailoring content for many individuals.






49. A document giving essential information concerning the problem that needs solving.






50. A rough value Google assigns to a page







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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