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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
URL rewriting
pinnacle key words / search words
Heading tags
Web analytics
2. The activity of getting inbound links to your site - creating good content and making online friends is a start
SEM/PPC (Search Engine Marketing / Pay per click)
SEO (Search Engine Optimization)
link building
SMM (Social Media Marketing)
3. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
list
Action
Meta tags
Alt tag
4. The definitive version. In SEO - it refers to a definitive URL.
CPC (Cost per click)
Strategy
Canonical
Unique selling point (USP)
5. Converts a domain name into an IP address.
Simple Mail Transfer Protocol (SMTP)
Domain Name System(DNS)
WebPR
long tail key words / search words
6. Words or phrases that describe content and used when searching for something using a search engine.
Unique selling point (USP)
Persona
keywords
Business to Business (B2B)
7. The many many long tail words we might want to rank for (e.g. bhojpuri books)
news sharing
long tail key words / search words
HyperText Markup Language (HTML)
Persona
8. When businesses sell products/services to consumers.
Double opt-in
House list
Web analytics
Business to Consumers (B2C)
9. A web address which is unique to every page on the Internet.
Business to Consumers (B2C)
Referrer
Double opt-in
Universal Resource Locator (URL)
10. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Banner
website
Usability
Alt text
11. All the content that can be seen on a screen without scrolling down.
White list
unique domains
Breadcrumbs
Above the fold
12. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
3G
Double opt-in
Business to Business (B2B)
Mass customisation
13. # of times a whole page is served (or loaded)
Traditional media
internal links
link equity / link juice
page views
14. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Cost per Lead (CPL)
Business to Business (B2B)
Domain Name System(DNS)
Content network
15. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Commission
hashtag
Simple Mail Transfer Protocol (SMTP)
time on site
16. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Internet Protocol (IP) Address
viral
organic / natural traffic
Compact HyperText Markup Language (CHTML)
17. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Cost per Lead (CPL)
anchor text
Customer Relationship Management (CRM)
Viral video
18. The list of links often found running down one side of a blog
remnant ad
link bait
blog roll
HTML5
19. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
SMM (Social Media Marketing)
unique domains
Affiliate or Publisher
canonical version
20. When businesses sell products/services to other businesses and not to consumers.
Business to Business (B2B)
organic / natural traffic
Customer Relationship Management (CRM)
link bait
21. A prominent aspect of a product which is beneficial to users.
Keyword frequency
Feature
3G
Click-to-call
22. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
Cookie
pinnacle key words / search words
crawler/spider/robot/bot
Internet Portal (IP) address
23. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
App
page views
Content network
redirects
24. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
3G
Backlink
Benefit
link farm
25. The name that is chosen to appear in the sender or from field of an email.
Sender alias
Mass customisation
page
Soft bounce
26. More than one keyword can be referred to as a keyword phrase.
Keyword phrase
Accessibility
Domain Name System(DNS)
Revenue share
27. Transactions that take place before information is sent to the server.
page
Canonical
Client-side
Dynamic parameter
28. A click on a link that leads to another website.
list
Spider
page views
Clickthrough
29. Links from one page on our site to another
Backlink
remnant ad
internal links
Persona
30. The positive outcome for a user that a feature provides.
page rank
Benefit
organic / natural traffic
Traffic
31. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
viral
contextual advertising
Soft bounce
monetization
32. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
canonical version
Traffic
Online Reputation Management (ORM)
CPM (Cost per thousand impressions)
33. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
click through rate
Spider
permalink
nofollow
34. The IP address is an exclusive number - which is used to represent every single computer in a network.
Internet Protocol (IP) Address
contextual advertising
Database
House list
35. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
Advert
Domain name
Domain Name System(DNS)
nofollow
36. Unrequested window that opens on top of the currently viewed window.
Popup
Breadcrumbs
keywords
internal links
37. Content websites that serve PPC adverts from the same provider - such as AdWords.
Cookie
Viral video
exit page
Content network
38. Marketing through social platforms like Facebook or Twitter etc.
Canonical
Anchor text
link bait
SMM (Social Media Marketing)
39. What you see when you perform a search on a search engine.
link building
Search engine results page (SERP)
Simple Mail Transfer Protocol (SMTP)
SEM/PPC (Search Engine Marketing / Pay per click)
40. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
Key performance indicator (KPI)
SMM (Social Media Marketing)
co-op ad
Tracking code
41. To give permission for emails to be sent to you.
Click-to-call
Opt-in
Internet Protocol (IP) Address
keywords
42. An email database a company generates itself without purchasing or renting names.
Accessibility
Feature
House list
anchor text
43. This is what makes your offering different to your competitors'.
link farm
Simple Mail Transfer Protocol (SMTP)
Google AdWords
Unique selling point (USP)
44. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
URL rewriting
Brief
Universal Resource Locator (URL)
Organic search results
45. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Business to Consumers (B2C)
Home page
Ranking
App
46. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
contextual advertising
Nofollow link
Accessibility
Backlink
47. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Above the fold
Organic search results
Database
redirects
48. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Breadcrumbs
Keyword frequency
Conversion
Banner
49. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
HTML5
Domain name
Sponsored links
Conversion
50. An approach to web design that aims for lightweight code and standards compliant websites.
Cascading Style Sheets (CSS)
Double opt-in
Dynamic keyword insertion
adwords