Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






2. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






3. The positive outcome for a user that a feature provides.






4. The code that is used to write most websites






5. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






6. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






7. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






8. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






9. The number of times a keyword or key phrase appears on a website.






10. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






11. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






12. A software tool that collects data on website users based on metrics to measure its performance.






13. The activity of getting inbound links to your site - creating good content and making online friends is a start






14. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






15. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






16. A function which allows the mobile user to click on a link to make a telephone call.






17. Unpaid traffic that Google etc send - based on your quality content






18. Transactions that take place before information is sent to the server.






19. The definitive version. In SEO - it refers to a definitive URL.






20. The degree to which a website is available to users with physical challenges or technical limitations.






21. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






22. The name that is chosen to appear in the sender or from field of an email.






23. The IP address is an exclusive number - which is used to represent every single computer in a network.






24. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






25. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






26. The Affiliate or Publisher markets the products of the Merchant.






27. All the content that can be seen on a screen without scrolling down.






28. The many many long tail words we might want to rank for (e.g. bhojpuri books)






29. More than one keyword can be referred to as a keyword phrase.






30. An email database a company generates itself without purchasing or renting names.






31. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






32. Leftover Ad space that hasn't been sold






33. The percent of emails determined as opened out of the total number of emails sent.






34. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






35. The failed delivery of email communication due to an undeviating reason like a non-existent address.






36. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






37. Success rate of your Ad; how many people "buy" or completed the transaction






38. How many different people visit a page/site






39. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






40. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






41. Build one if you want total control over its content and all activity






42. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






43. Used to describe the relative position of a web page in the SERPs.






44. When businesses sell products/services to other businesses and not to consumers.






45. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






46. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






47. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






48. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






49. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






50. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe