Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The visitors that visit a website.






2. The failed delivery of email communication due to an undeviating reason like a non-existent address.






3. The Affiliate or Publisher markets the products of the Merchant.






4. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






5. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






6. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






7. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






8. Buying traffic - Big sites with deep pockets dominate






9. The positive outcome for a user that a feature provides.






10. A function which allows the mobile user to click on a link to make a telephone call.






11. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






12. The degree to which a website is available to users with physical challenges or technical limitations.






13. Links from one page on our site to another






14. What you see when you perform a search on a search engine.






15. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






16. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






17. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






18. A character used to define a group of users to a website.






19. How Adsense and its type of ads work - advertiser pays for every click






20. How most sites price ads






21. # of times a whole page is served (or loaded)






22. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






23. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






24. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






25. To give permission for emails to be sent to you.






26. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






27. Success rate of your Ad; how many people "buy" or completed the transaction






28. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






29. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






30. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






31. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






32. Items which appear on every page of a website.






33. The activity of getting inbound links to your site - creating good content and making online friends is a start






34. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






35. A rough value Google assigns to a page






36. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






37. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






38. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






39. Unpaid traffic that Google etc send - based on your quality content






40. Build one if you want total control over its content and all activity






41. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






42. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






43. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






44. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






45. Newspapers - magazines - television and publishing houses are the realm of traditional media.






46. When businesses sell products/services to other businesses and not to consumers.






47. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






48. Transactions that take place on the server.






49. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






50. Type of internet marketing methods that is either illegal or frowned upon by search engines