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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The positive outcome for a user that a feature provides.
Benefit
internal links
Internet Protocol (IP) Address
Heading tags
2. This is what makes your offering different to your competitors'.
Dynamic keyword insertion
Unique selling point (USP)
Navigation
time on site
3. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Traditional media
click through rate
Dynamic keyword insertion
Anchor text
4. Unpaid traffic that Google etc send - based on your quality content
long tail key words / search words
Unique selling point (USP)
Opt-in
organic / natural traffic
5. A piece of code that tracks a user's interaction and movement through a website.
Click-to-call
House list
Information architecture
Tracking code
6. The name that is chosen to appear in the sender or from field of an email.
Cost per Lead (CPL)
Sender alias
black hat
Universal Resource Locator (URL)
7. What you see when you perform a search on a search engine.
App
Traffic
Search engine results page (SERP)
keywords
8. Used to describe the relative position of a web page in the SERPs.
Alt tag
Ranking
Unique forwarders
Advert
9. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Mass customisation
contextual advertising
Animated GIF
Keyword rankings
10. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Sender alias
viral
link farm
Organic search results
11. How many different people visit a page/site
Revenue share
unique visitors
Meta tags
Anchor text
12. The many many long tail words we might want to rank for (e.g. bhojpuri books)
Anchor text
bounce rate
long tail key words / search words
Cost per Lead (CPL)
13. Content websites that serve PPC adverts from the same provider - such as AdWords.
3G
Traditional media
Content network
list
14. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
CPM (Cost per thousand impressions)
Dynamic parameter
Universal Resource Locator (URL)
Soft bounce
15. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Affiliate or Publisher
Meta data
Home page
conversion rate
16. Transactions that take place on the server.
WebPR
Sender alias
Soft bounce
Server-side
17. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
link equity / link juice
remnant ad
Common Page Elements
internal links
18. The layout and structure of a website - which should be according to information hierarchy and categories.
Information architecture
Online Reputation Management (ORM)
monetization
Common Page Elements
19. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Hyperlink
Conversion
CPM (Cost per thousand impressions)
Internet Service Provider (ISP)
20. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Flash
Unique selling point (USP)
Brief
Hard bounce
21. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Hyperlink
nofollow
pinnacle key words / search words
viral
22. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Alt text
Affiliate or Publisher
Opt-out
Above the fold
23. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Domain name
adwords
news sharing
Meta tags
24. A function which allows the mobile user to click on a link to make a telephone call.
Common Page Elements
3G
pinnacle key words / search words
Click-to-call
25. Links from one page on our site to another
title
time on site
internal links
page rank
26. Type of internet marketing methods that is either illegal or frowned upon by search engines
Sender alias
Commission
black hat
time on site
27. An email database a company generates itself without purchasing or renting names.
House list
Brief
Universal Resource Locator (URL)
keywords
28. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Unique selling point (USP)
Online Reputation Management (ORM)
Robot.txt
Active verb
29. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Compact HyperText Markup Language (CHTML)
Nofollow link
App
click through rate
30. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Action
Referrer
inbound links / back links
SEO (Search Engine Optimization)
31. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Heading tags
Feature
Session
canonical version
32. The visible - clickable text in a link.
Anchor text
conversion rate
exit page
Home page
33. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
inbound links / back links
Customer Relationship Management (CRM)
remnant ad
Compact HyperText Markup Language (CHTML)
34. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
page
House list
Advert
Soft bounce
35. The activity of getting inbound links to your site - creating good content and making online friends is a start
Alt text
Action
Revenue share
link building
36. The code that is used to write most websites
Universal Resource Locator (URL)
Referrer
HyperText Markup Language (HTML)
Traditional media
37. An online advertisement in the form of a graphic image that appears on a web page.
Banner
Nofollow link
WebPR
landing page
38. A web address which is unique to every page on the Internet.
Hard bounce
Universal Resource Locator (URL)
Web analytics
CPC (Cost per click)
39. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
website
nofollow
Online Reputation Management (ORM)
Key performance indicator (KPI)
40. Google's system where you can put Google ads on your own site and get paid for clicks
reciprocal linking
Search engine results page (SERP)
Tracking
adsense
41. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
unique visitors
Online Reputation Management (ORM)
URL rewriting
Action
42. The percent of emails determined as opened out of the total number of emails sent.
Open rate
Above the fold
Keyword phrase
unique visitors
43. The actual text of a link (the highlighted text you can click to go to the linked page)
affiliate
anchor text
Viral video
link equity / link juice
44. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
crawler/spider/robot/bot
canonical version
Backlink
redirects
45. An approach to web design that aims for lightweight code and standards compliant websites.
Content network
Cascading Style Sheets (CSS)
CPC (Cost per click)
Internet Protocol (IP) Address
46. A version of HTML for mobile devices and other limited hardware.
Customer Relationship Management (CRM)
inbound links / back links
organic / natural traffic
Compact HyperText Markup Language (CHTML)
47. Used on Twitter to help others follow certain conversations. Users tag their comments.
Active verb
Breadcrumbs
exit page
hashtag
48. The list of links often found running down one side of a blog
Ranking
blog roll
page views
hits
49. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Business to Business (B2B)
Referrer
link bait
Domain Name System(DNS)
50. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
URL rewriting
bounce rate
link farm
reciprocal linking
Sorry!:) No result found.
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