Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






2. The listings on a SERP that are paid for.






3. Type of internet marketing methods that is either illegal or frowned upon by search engines






4. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






5. A specific action or method that contributes to achieving a goal.






6. The list of links often found running down one side of a blog






7. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






8. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






9. Buying traffic - Big sites with deep pockets dominate






10. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






11. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






12. How many different people visit a page/site






13. A document giving essential information concerning the problem that needs solving.






14. The page a link links to






15. The many many long tail words we might want to rank for (e.g. bhojpuri books)






16. Targeted advertising based on content of the web page - e.g. Adsense






17. When businesses sell products/services to consumers.






18. A click on a link that leads to another website.






19. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






20. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






21. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






22. This is what makes your offering different to your competitors'.






23. Links from one page on our site to another






24. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






25. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






26. A web address which is unique to every page on the Internet.






27. # of files a site served (or loaded)






28. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






29. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






30. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






31. The failed delivery of email communication due to an undeviating reason like a non-existent address.






32. Tailoring content for many individuals.






33. Unrequested window that opens on top of the currently viewed window.






34. A prominent aspect of a product which is beneficial to users.






35. The actual text of a link (the highlighted text you can click to go to the linked page)






36. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






37. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






38. A protocol for sending messages from one server to another.






39. The code that is used to write most websites






40. An online advertisement in the form of a graphic image that appears on a web page.






41. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






42. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






43. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






44. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






45. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






46. Items which appear on every page of a website.






47. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






48. A software tool that collects data on website users based on metrics to measure its performance.






49. Unpaid traffic that Google etc send - based on your quality content






50. A piece of code that tracks a user's interaction and movement through a website.