Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When businesses sell products/services to other businesses and not to consumers.






2. Type of internet marketing methods that is either illegal or frowned upon by search engines






3. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






4. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






5. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






6. Words or phrases that describe content and used when searching for something using a search engine.






7. Last page visited






8. The definitive version. In SEO - it refers to a definitive URL.






9. Converts a domain name into an IP address.






10. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






11. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






12. Used on Twitter to help others follow certain conversations. Users tag their comments.






13. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






14. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






15. Used to describe the relative position of a web page in the SERPs.






16. All the content that can be seen on a screen without scrolling down.






17. A document giving essential information concerning the problem that needs solving.






18. A character used to define a group of users to a website.






19. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






20. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






21. An email database a company generates itself without purchasing or renting names.






22. How a web user moves through a website - and the elements that assist the user.






23. What you see when you perform a search on a search engine.






24. Marketing through social platforms like Facebook or Twitter etc.






25. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






26. Content websites that serve PPC adverts from the same provider - such as AdWords.






27. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






28. The number of times a keyword or key phrase appears on a website.






29. The visible - clickable text in a link.






30. Links from external sites to our sites - if they like your stuff they will link to you






31. The name that is chosen to appear in the sender or from field of an email.






32. Items which appear on every page of a website.






33. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






34. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






35. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






36. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






37. Success rate of your Ad; how many people "buy" or completed the transaction






38. An approach to web design that aims for lightweight code and standards compliant websites.






39. Buying traffic - Big sites with deep pockets dominate






40. A metric that indicates whether a website is achieving its goals.






41. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






42. # of files a site served (or loaded)






43. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






44. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






45. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






46. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






47. The activity of getting inbound links to your site - creating good content and making online friends is a start






48. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






49. The listings on a SERP that are paid for.






50. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional







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Can you answer 50 questions in 15 minutes?


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