Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The page a link links to






2. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






3. When businesses sell products/services to other businesses and not to consumers.






4. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






5. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






6. Words or phrases that describe content and used when searching for something using a search engine.






7. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






8. An email database a company generates itself without purchasing or renting names.






9. The layout and structure of a website - which should be according to information hierarchy and categories.






10. Transactions that take place on the server.






11. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






12. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






13. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






14. All the content that can be seen on a screen without scrolling down.






15. The listings on a SERP that are paid for.






16. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






17. Transactions that take place before information is sent to the server.






18. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






19. How Adsense and its type of ads work - advertiser pays for every click






20. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






21. More than one keyword can be referred to as a keyword phrase.






22. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






23. Links from external sites to our sites - if they like your stuff they will link to you






24. The Affiliate or Publisher markets the products of the Merchant.






25. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






26. Converts a domain name into an IP address.






27. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






28. The activity of getting inbound links to your site - creating good content and making online friends is a start






29. The number of times a keyword or key phrase appears on a website.






30. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






31. The percent of emails determined as opened out of the total number of emails sent.






32. The many many long tail words we might want to rank for (e.g. bhojpuri books)






33. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






34. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






35. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






36. What you see when you perform a search on a search engine.






37. A web address which is unique to every page on the Internet.






38. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






39. To give permission for emails to be sent to you.






40. This is what makes your offering different to your competitors'.






41. The code that is used to write most websites






42. The paid search results on a SERP.






43. Leftover Ad space that hasn't been sold






44. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






45. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






46. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






47. How many different people visit a page/site






48. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






49. To get free search traffic - think: why will they link to you?






50. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times