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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Algorithm
Referrer
SMM (Social Media Marketing)
Dynamic parameter
2. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Unique selling point (USP)
Double opt-in
Web analytics
co-op ad
3. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
Business to Business (B2B)
Cookie
HyperText Markup Language (HTML)
affiliate
4. Buying traffic - Big sites with deep pockets dominate
WebPR
Flash
Business to Consumers (B2C)
SEM/PPC (Search Engine Marketing / Pay per click)
5. Build one if you want total control over its content and all activity
Web analytics
hits
website
WebPR
6. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Database
Server-side
Robot.txt
Online Reputation Management (ORM)
7. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Common Page Elements
Viral video
Alt tag
App
8. The page a link links to
Compact HyperText Markup Language (CHTML)
landing page
Cookie
Home page
9. To give permission for emails to be sent to you.
Keyword frequency
Web analytics
link farm
Opt-in
10. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
co-op ad
redirects
page rank
keywords
11. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Sender alias
Customer Relationship Management (CRM)
Keyword phrase
link bait
12. Commission structure where the affiliate earns a percentage of a sale.
Business to Consumers (B2C)
Unique selling point (USP)
Benefit
Revenue share
13. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Opt-out
Database
long tail key words / search words
Session
14. What you see when you perform a search on a search engine.
Search engine results page (SERP)
exit page
Anchor text
Tracking
15. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Breadcrumbs
Alt tag
Information architecture
Algorithm
16. Links from external sites to our sites - if they like your stuff they will link to you
co-op ad
Traditional media
black hat
inbound links / back links
17. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
page
Flash
Alt text
SEO (Search Engine Optimization)
18. The activity of getting inbound links to your site - creating good content and making online friends is a start
link building
long tail key words / search words
Common Page Elements
link bait
19. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
time on site
URL rewriting
list
Breadcrumbs
20. The code that is used to write most websites
Online Reputation Management (ORM)
news sharing
landing page
HyperText Markup Language (HTML)
21. The Affiliate or Publisher markets the products of the Merchant.
Viral video
Canonical
Traffic
Affiliate or Publisher
22. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
monetization
Simple Mail Transfer Protocol (SMTP)
list
Robot.txt
23. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Google AdWords
adsense
Tracking
Hard bounce
24. # of times a whole page is served (or loaded)
Open rate
Flash
page views
Keyword frequency
25. A click on a link that leads to another website.
Clickthrough
Cost per Lead (CPL)
Affiliate or Publisher
Meta data
26. Type of internet marketing methods that is either illegal or frowned upon by search engines
crawler/spider/robot/bot
black hat
Unique forwarders
link bait
27. To get free search traffic - think: why will they link to you?
time on site
Sender alias
App
SEO (Search Engine Optimization)
28. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Popup
Active verb
Internet Service Provider (ISP)
Hyperlink
29. When businesses sell products/services to other businesses and not to consumers.
unique domains
Customer Relationship Management (CRM)
Information architecture
Business to Business (B2B)
30. # of files a site served (or loaded)
Business to Business (B2B)
White list
hits
page
31. How Adsense and its type of ads work - advertiser pays for every click
CPC (Cost per click)
Active verb
Dynamic keyword insertion
canonical version
32. The positive outcome for a user that a feature provides.
SEO (Search Engine Optimization)
Alt tag
Benefit
Paid search results
33. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Benefit
Web analytics
Keyword frequency
Backlink
34. How many different people visit a page/site
Click-to-call
Benefit
permalink
unique visitors
35. The name that is chosen to appear in the sender or from field of an email.
nofollow
Sender alias
hits
Key performance indicator (KPI)
36. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Click-to-call
page views
SMM (Social Media Marketing)
Meta data
37. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Spider
anchor text
Paid search results
Popup
38. The layout and structure of a website - which should be according to information hierarchy and categories.
black hat
bounce rate
Information architecture
Flash
39. The paid search results on a SERP.
Tracking code
landing page
inbound links / back links
Sponsored links
40. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Opt-out
link equity / link juice
Ranking
Cascading Style Sheets (CSS)
41. Converts a domain name into an IP address.
3G
click through rate
Domain Name System(DNS)
Cookie
42. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Conversion
Dynamic parameter
Opt-out
Hyperlink
43. Newspapers - magazines - television and publishing houses are the realm of traditional media.
title
Traditional media
Brief
Information architecture
44. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
website
Animated GIF
Session
exit page
45. The listings on a SERP that are paid for.
page
organic / natural traffic
Paid search results
House list
46. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Internet Service Provider (ISP)
adwords
Heading tags
affiliate
47. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Business to Consumers (B2C)
Home page
Breadcrumbs
Persona
48. Google's system where you can put Google ads on your own site and get paid for clicks
website
Customer Relationship Management (CRM)
adsense
Key performance indicator (KPI)
49. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
HTML5
remnant ad
Google AdWords
link building
50. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Internet Portal (IP) address
Above the fold
Anchor text
Keyword frequency