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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How most sites price ads
3G
Keyword phrase
Nofollow link
CPM (Cost per thousand impressions)
2. The listings on a SERP that are paid for.
link farm
White list
Action
Paid search results
3. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Tactic
Usability
viral
click through rate
4. A version of HTML for mobile devices and other limited hardware.
Compact HyperText Markup Language (CHTML)
Banner
Paid search results
Client-side
5. Type of internet marketing methods that is either illegal or frowned upon by search engines
Domain name
Strategy
SMM (Social Media Marketing)
black hat
6. The activity of getting inbound links to your site - creating good content and making online friends is a start
Cascading Style Sheets (CSS)
link building
URL rewriting
3G
7. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Session
hits
Unique forwarders
news sharing
8. A protocol for sending messages from one server to another.
hashtag
Simple Mail Transfer Protocol (SMTP)
redirects
Keyword rankings
9. To get free search traffic - think: why will they link to you?
SEO (Search Engine Optimization)
Robot.txt
Dynamic parameter
Information architecture
10. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
HTML5
Usability
page
click through rate
11. The definitive version. In SEO - it refers to a definitive URL.
Canonical
nofollow
list
Cost per Lead (CPL)
12. Used on Twitter to help others follow certain conversations. Users tag their comments.
hashtag
White list
Affiliate or Publisher
unique visitors
13. # of times a whole page is served (or loaded)
page views
Heading tags
Click-to-call
Search engine results page (SERP)
14. The number of individuals who forwarded a specific email on.
Advert
Unique forwarders
viral
Alt tag
15. Content websites that serve PPC adverts from the same provider - such as AdWords.
Content network
Breadcrumbs
Active verb
Compact HyperText Markup Language (CHTML)
16. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
hashtag
Double opt-in
anchor text
page rank
17. The failed delivery of email communication due to an undeviating reason like a non-existent address.
HyperText Markup Language (HTML)
Session
Hard bounce
exit page
18. Targeted advertising based on content of the web page - e.g. Adsense
Simple Mail Transfer Protocol (SMTP)
Key performance indicator (KPI)
contextual advertising
Feature
19. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Google AdWords
Online Reputation Management (ORM)
Business to Consumers (B2C)
URL rewriting
20. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Action
Organic search results
3G
Internet Portal (IP) address
21. A specific action or method that contributes to achieving a goal.
Tactic
Flash
CPC (Cost per click)
Call to action (CTA)
22. The number of times a keyword or key phrase appears on a website.
Soft bounce
Business to Consumers (B2C)
Keyword frequency
monetization
23. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Cost per Lead (CPL)
contextual advertising
Benefit
click through rate
24. The IP address is an exclusive number - which is used to represent every single computer in a network.
House list
Internet Protocol (IP) Address
Customer Relationship Management (CRM)
CPC (Cost per click)
25. The page a link links to
Above the fold
Online Reputation Management (ORM)
landing page
Feature
26. The list of links often found running down one side of a blog
hashtag
blog roll
Banner
co-op ad
27. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
HyperText Markup Language (HTML)
co-op ad
Meta data
Heading tags
28. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
affiliate
CPC (Cost per click)
bounce rate
Search engine results page (SERP)
29. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
SEO (Search Engine Optimization)
Unique selling point (USP)
Home page
Domain name
30. A function which allows the mobile user to click on a link to make a telephone call.
Traffic
Click-to-call
Alt text
Accessibility
31. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
link equity / link juice
Domain name
Meta tags
remnant ad
32. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
SMM (Social Media Marketing)
Animated GIF
3G
time on site
33. All the content that can be seen on a screen without scrolling down.
Traditional media
Internet Service Provider (ISP)
3G
Above the fold
34. The degree to which a website is available to users with physical challenges or technical limitations.
Accessibility
Traditional media
Meta data
anchor text
35. The elements of a URL that are dynamically generated.
Web analytics
Key performance indicator (KPI)
news sharing
Dynamic parameter
36. An email database a company generates itself without purchasing or renting names.
SEO (Search Engine Optimization)
Backlink
House list
Content network
37. What you see when you perform a search on a search engine.
URL rewriting
HyperText Markup Language (HTML)
Web analytics
Search engine results page (SERP)
38. Google's system where you can put Google ads on your own site and get paid for clicks
White list
Web analytics
adsense
organic / natural traffic
39. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
hashtag
CPM (Cost per thousand impressions)
Web analytics
monetization
40. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Algorithm
Keyword rankings
anchor text
page views
41. Transactions that take place on the server.
Spider
Mass customisation
Conversion
Server-side
42. Commission structure where the affiliate earns a percentage of a sale.
Revenue share
remnant ad
Keyword phrase
reciprocal linking
43. How a web user moves through a website - and the elements that assist the user.
keywords
Navigation
SEM/PPC (Search Engine Marketing / Pay per click)
Information architecture
44. Words or phrases that describe content and used when searching for something using a search engine.
Banner
keywords
Brief
Commission
45. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
viral
Navigation
Active verb
long tail key words / search words
46. An online advertisement in the form of a graphic image that appears on a web page.
Popup
Banner
Internet Protocol (IP) Address
Flash
47. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
internal links
Robot.txt
conversion rate
Sender alias
48. Tailoring content for many individuals.
Internet Protocol (IP) Address
reciprocal linking
Mass customisation
Usability
49. A click on a link that leads to another website.
Hard bounce
Compact HyperText Markup Language (CHTML)
Clickthrough
Keyword rankings
50. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Search engine results page (SERP)
reciprocal linking
Client-side
permalink