Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






2. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






3. A version of HTML for mobile devices and other limited hardware.






4. Targeted advertising based on content of the web page - e.g. Adsense






5. The visible - clickable text in a link.






6. The degree to which a website is available to users with physical challenges or technical limitations.






7. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






8. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






9. Type of internet marketing methods that is either illegal or frowned upon by search engines






10. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






11. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






12. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






13. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






14. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






15. Newspapers - magazines - television and publishing houses are the realm of traditional media.






16. A prominent aspect of a product which is beneficial to users.






17. The many many long tail words we might want to rank for (e.g. bhojpuri books)






18. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






19. A function which allows the mobile user to click on a link to make a telephone call.






20. A protocol for sending messages from one server to another.






21. A rough value Google assigns to a page






22. The definitive version. In SEO - it refers to a definitive URL.






23. # of times a whole page is served (or loaded)






24. The layout and structure of a website - which should be according to information hierarchy and categories.






25. Transactions that take place on the server.






26. A click on a link that leads to another website.






27. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






28. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






29. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






30. The IP address is an exclusive number - which is used to represent every single computer in a network.






31. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






32. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






33. A metric that indicates whether a website is achieving its goals.






34. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






35. The Affiliate or Publisher markets the products of the Merchant.






36. Leftover Ad space that hasn't been sold






37. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






38. How a web user moves through a website - and the elements that assist the user.






39. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






40. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






41. The elements of a URL that are dynamically generated.






42. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






43. To give permission for emails to be sent to you.






44. A piece of code that tracks a user's interaction and movement through a website.






45. Success rate of your Ad; how many people "buy" or completed the transaction






46. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






47. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






48. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






49. To get free search traffic - think: why will they link to you?






50. Another name for headline - a great headline is the first thing that attracts users