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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Transactions that take place before information is sent to the server.
bounce rate
WebPR
Domain name
Client-side
2. Links from one page on our site to another
Call to action (CTA)
House list
Conversion
internal links
3. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Persona
Paid search results
Action
Home page
4. # of files a site served (or loaded)
hits
Persona
Cascading Style Sheets (CSS)
Customer Relationship Management (CRM)
5. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
news sharing
Breadcrumbs
redirects
Cookie
6. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
news sharing
permalink
Search engine results page (SERP)
Dynamic keyword insertion
7. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Flash
Usability
time on site
Soft bounce
8. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
co-op ad
Business to Business (B2B)
nofollow
blog roll
9. Tailoring content for many individuals.
Mass customisation
Usability
long tail key words / search words
Action
10. The IP address is an exclusive number - which is used to represent every single computer in a network.
Internet Protocol (IP) Address
pinnacle key words / search words
blog roll
Hard bounce
11. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Soft bounce
time on site
Cookie
Google AdWords
12. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Meta data
Cascading Style Sheets (CSS)
Robot.txt
Cost per Lead (CPL)
13. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
HTML5
Simple Mail Transfer Protocol (SMTP)
crawler/spider/robot/bot
Active verb
14. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
hashtag
Cookie
twitterati
Alt tag
15. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
adwords
SEM/PPC (Search Engine Marketing / Pay per click)
bounce rate
Flash
16. To give permission for emails to be sent to you.
twitterati
Cascading Style Sheets (CSS)
Tactic
Opt-in
17. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Domain name
Hyperlink
anchor text
Algorithm
18. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Compact HyperText Markup Language (CHTML)
Backlink
Opt-in
Keyword rankings
19. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
page rank
Compact HyperText Markup Language (CHTML)
monetization
URL rewriting
20. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
list
Business to Business (B2B)
Home page
Soft bounce
21. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Online Reputation Management (ORM)
Tracking
Cookie
Anchor text
22. When businesses sell products/services to consumers.
Business to Consumers (B2C)
Customer Relationship Management (CRM)
Tactic
Alt tag
23. The activity of getting inbound links to your site - creating good content and making online friends is a start
Search engine results page (SERP)
Dynamic parameter
Key performance indicator (KPI)
link building
24. The visitors that visit a website.
Spider
landing page
Google AdWords
Traffic
25. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
House list
Accessibility
landing page
App
26. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Hyperlink
White list
Backlink
Animated GIF
27. Items which appear on every page of a website.
time on site
Customer Relationship Management (CRM)
Common Page Elements
3G
28. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Paid search results
link bait
App
unique domains
29. More than one keyword can be referred to as a keyword phrase.
Keyword phrase
Traffic
list
Common Page Elements
30. The name that is chosen to appear in the sender or from field of an email.
SEM/PPC (Search Engine Marketing / Pay per click)
Simple Mail Transfer Protocol (SMTP)
Navigation
Sender alias
31. Converts a domain name into an IP address.
Usability
Popup
Domain Name System(DNS)
Compact HyperText Markup Language (CHTML)
32. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.
Referrer
Meta tags
House list
Content network
33. Last page visited
Keyword frequency
Strategy
conversion rate
exit page
34. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Canonical
adsense
Double opt-in
Hard bounce
35. The many many long tail words we might want to rank for (e.g. bhojpuri books)
Paid search results
link bait
Feature
long tail key words / search words
36. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Active verb
link farm
Heading tags
reciprocal linking
37. What you see when you perform a search on a search engine.
Double opt-in
Animated GIF
Canonical
Search engine results page (SERP)
38. A document giving essential information concerning the problem that needs solving.
Tracking
Backlink
Brief
Home page
39. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
click through rate
canonical version
page views
Meta tags
40. A protocol for sending messages from one server to another.
Keyword frequency
remnant ad
co-op ad
Simple Mail Transfer Protocol (SMTP)
41. The list of links often found running down one side of a blog
Dynamic parameter
blog roll
page views
link equity / link juice
42. The elements of a URL that are dynamically generated.
Server-side
SMM (Social Media Marketing)
HyperText Markup Language (HTML)
Dynamic parameter
43. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Commission
landing page
Keyword rankings
time on site
44. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
affiliate
Domain name
Active verb
hits
45. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
3G
Cascading Style Sheets (CSS)
HTML5
remnant ad
46. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
Above the fold
Strategy
page
HTML5
47. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Breadcrumbs
URL rewriting
Sender alias
WebPR
48. Links from external sites to our sites - if they like your stuff they will link to you
Meta tags
crawler/spider/robot/bot
inbound links / back links
Cascading Style Sheets (CSS)
49. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
Navigation
Compact HyperText Markup Language (CHTML)
twitterati
canonical version
50. When businesses sell products/services to other businesses and not to consumers.
Feature
affiliate
Backlink
Business to Business (B2B)
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