Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A metric that indicates whether a website is achieving its goals.






2. The many many long tail words we might want to rank for (e.g. bhojpuri books)






3. The Affiliate or Publisher markets the products of the Merchant.






4. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






5. Another name for headline - a great headline is the first thing that attracts users






6. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






7. When businesses sell products/services to other businesses and not to consumers.






8. The definitive version. In SEO - it refers to a definitive URL.






9. A character used to define a group of users to a website.






10. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






11. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






12. More than one keyword can be referred to as a keyword phrase.






13. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






14. Type of internet marketing methods that is either illegal or frowned upon by search engines






15. Leftover Ad space that hasn't been sold






16. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






17. Items which appear on every page of a website.






18. A visitor completing a target action.






19. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






20. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






21. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






22. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






23. A version of HTML for mobile devices and other limited hardware.






24. A document giving essential information concerning the problem that needs solving.






25. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






26. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






27. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






28. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






29. An email database a company generates itself without purchasing or renting names.






30. A prominent aspect of a product which is beneficial to users.






31. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






32. Last page visited






33. The layout and structure of a website - which should be according to information hierarchy and categories.






34. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






35. # of files a site served (or loaded)






36. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






37. A click on a link that leads to another website.






38. A protocol for sending messages from one server to another.






39. A specific action or method that contributes to achieving a goal.






40. The activity of getting inbound links to your site - creating good content and making online friends is a start






41. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






42. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






43. The code that is used to write most websites






44. The percent of emails determined as opened out of the total number of emails sent.






45. Links from one page on our site to another






46. The visible - clickable text in a link.






47. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






48. Unrequested window that opens on top of the currently viewed window.






49. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






50. # of times a whole page is served (or loaded)