Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






2. The percent of emails determined as opened out of the total number of emails sent.






3. When businesses sell products/services to other businesses and not to consumers.






4. A protocol for sending messages from one server to another.






5. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






6. Newspapers - magazines - television and publishing houses are the realm of traditional media.






7. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






8. # of times a whole page is served (or loaded)






9. A character used to define a group of users to a website.






10. How a web user moves through a website - and the elements that assist the user.






11. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






12. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






13. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






14. Unrequested window that opens on top of the currently viewed window.






15. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






16. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






17. Google's system where you can put Google ads on your own site and get paid for clicks






18. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






19. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






20. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






21. Another name for headline - a great headline is the first thing that attracts users






22. Converts a domain name into an IP address.






23. A prominent aspect of a product which is beneficial to users.






24. Words or phrases that describe content and used when searching for something using a search engine.






25. An email database a company generates itself without purchasing or renting names.






26. Used on Twitter to help others follow certain conversations. Users tag their comments.






27. The name that is chosen to appear in the sender or from field of an email.






28. The listings on a SERP that are paid for.






29. A software tool that collects data on website users based on metrics to measure its performance.






30. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






31. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






32. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






33. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






34. The Affiliate or Publisher markets the products of the Merchant.






35. The many many long tail words we might want to rank for (e.g. bhojpuri books)






36. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






37. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






38. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






39. Transactions that take place on the server.






40. Last page visited






41. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






42. The failed delivery of email communication due to an undeviating reason like a non-existent address.






43. The activity of getting inbound links to your site - creating good content and making online friends is a start






44. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






45. A piece of code that tracks a user's interaction and movement through a website.






46. Transactions that take place before information is sent to the server.






47. This is what makes your offering different to your competitors'.






48. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






49. Build one if you want total control over its content and all activity






50. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank