Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commission structure where the affiliate earns a percentage of a sale.






2. The Affiliate or Publisher markets the products of the Merchant.






3. A piece of code that tracks a user's interaction and movement through a website.






4. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






5. How Adsense and its type of ads work - advertiser pays for every click






6. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






7. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






8. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






9. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






10. A document giving essential information concerning the problem that needs solving.






11. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






12. # of files a site served (or loaded)






13. Links from one page on our site to another






14. This is what makes your offering different to your competitors'.






15. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






16. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






17. Used on Twitter to help others follow certain conversations. Users tag their comments.






18. When businesses sell products/services to other businesses and not to consumers.






19. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






20. A web address which is unique to every page on the Internet.






21. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






22. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






23. A software tool that collects data on website users based on metrics to measure its performance.






24. The failed delivery of email communication due to an undeviating reason like a non-existent address.






25. More than one keyword can be referred to as a keyword phrase.






26. An approach to web design that aims for lightweight code and standards compliant websites.






27. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






28. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






29. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






30. A click on a link that leads to another website.






31. The page a link links to






32. What you see when you perform a search on a search engine.






33. The layout and structure of a website - which should be according to information hierarchy and categories.






34. How a web user moves through a website - and the elements that assist the user.






35. A visitor completing a target action.






36. Unrequested window that opens on top of the currently viewed window.






37. The visible - clickable text in a link.






38. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






39. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






40. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






41. The many many long tail words we might want to rank for (e.g. bhojpuri books)






42. A search engine's set of rules for ranking web pages.






43. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






44. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






45. Build one if you want total control over its content and all activity






46. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






47. A protocol for sending messages from one server to another.






48. Transactions that take place before information is sent to the server.






49. Words or phrases that describe content and used when searching for something using a search engine.






50. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)