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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Animated GIF
App
permalink
Client-side
2. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Backlink
Google AdWords
Commission
inbound links / back links
3. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
long tail key words / search words
Hyperlink
anchor text
Nofollow link
4. Transactions that take place on the server.
Server-side
inbound links / back links
Meta tags
Popup
5. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Search engine results page (SERP)
Robot.txt
Home page
Backlink
6. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
Information architecture
monetization
Commission
Web analytics
7. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Action
click through rate
App
Active verb
8. An approach to web design that aims for lightweight code and standards compliant websites.
Cascading Style Sheets (CSS)
Organic search results
House list
Unique selling point (USP)
9. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Opt-out
Banner
Cost per Lead (CPL)
organic / natural traffic
10. The elements of a URL that are dynamically generated.
reciprocal linking
Unique selling point (USP)
Unique forwarders
Dynamic parameter
11. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
Canonical
Alt tag
twitterati
Cookie
12. Type of internet marketing methods that is either illegal or frowned upon by search engines
Heading tags
black hat
Alt text
Benefit
13. Transactions that take place before information is sent to the server.
Server-side
Client-side
Home page
3G
14. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Ranking
hashtag
Customer Relationship Management (CRM)
Strategy
15. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
anchor text
Online Reputation Management (ORM)
co-op ad
Cost per Lead (CPL)
16. How most sites price ads
CPM (Cost per thousand impressions)
keywords
Animated GIF
Internet Service Provider (ISP)
17. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Cascading Style Sheets (CSS)
black hat
reciprocal linking
pinnacle key words / search words
18. A click on a link that leads to another website.
exit page
Clickthrough
Information architecture
Opt-out
19. The page a link links to
Persona
Universal Resource Locator (URL)
landing page
Unique forwarders
20. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
link bait
Meta tags
Online Reputation Management (ORM)
House list
21. Content websites that serve PPC adverts from the same provider - such as AdWords.
Content network
Viral video
contextual advertising
Internet Portal (IP) address
22. A character used to define a group of users to a website.
click through rate
black hat
Persona
crawler/spider/robot/bot
23. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Organic search results
Cascading Style Sheets (CSS)
reciprocal linking
Popup
24. The percent of emails determined as opened out of the total number of emails sent.
Active verb
Open rate
Clickthrough
Sponsored links
25. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Keyword frequency
SEM/PPC (Search Engine Marketing / Pay per click)
Flash
Alt text
26. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Popup
Traditional media
Spider
Compact HyperText Markup Language (CHTML)
27. Google's system where you can put Google ads on your own site and get paid for clicks
adsense
Spider
conversion rate
Popup
28. The many many long tail words we might want to rank for (e.g. bhojpuri books)
Persona
Keyword rankings
Spider
long tail key words / search words
29. A specific action or method that contributes to achieving a goal.
exit page
contextual advertising
Keyword rankings
Tactic
30. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
WebPR
Session
link farm
internal links
31. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Commission
Usability
Traditional media
anchor text
32. How a web user moves through a website - and the elements that assist the user.
Navigation
Referrer
Viral video
WebPR
33. A protocol for sending messages from one server to another.
Universal Resource Locator (URL)
link building
Simple Mail Transfer Protocol (SMTP)
viral
34. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Internet Portal (IP) address
remnant ad
Double opt-in
Benefit
35. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Database
Hyperlink
pinnacle key words / search words
Alt tag
36. The visible - clickable text in a link.
Mass customisation
Nofollow link
Anchor text
organic / natural traffic
37. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
page
link equity / link juice
App
Animated GIF
38. The listings on a SERP that are paid for.
time on site
Database
Paid search results
twitterati
39. Tailoring content for many individuals.
organic / natural traffic
Canonical
Mass customisation
link bait
40. Build one if you want total control over its content and all activity
Internet Protocol (IP) Address
website
blog roll
Unique selling point (USP)
41. A version of HTML for mobile devices and other limited hardware.
Popup
remnant ad
link equity / link juice
Compact HyperText Markup Language (CHTML)
42. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Cost per Lead (CPL)
CPM (Cost per thousand impressions)
Robot.txt
hits
43. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
CPC (Cost per click)
Alt text
Tracking
Banner
44. The number of individuals who forwarded a specific email on.
Meta data
Unique forwarders
Click-to-call
CPM (Cost per thousand impressions)
45. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
link farm
CPM (Cost per thousand impressions)
Sender alias
long tail key words / search words
46. An email database a company generates itself without purchasing or renting names.
Sender alias
reciprocal linking
Business to Consumers (B2C)
House list
47. Unpaid traffic that Google etc send - based on your quality content
Keyword rankings
unique visitors
page views
organic / natural traffic
48. The IP address is an exclusive number - which is used to represent every single computer in a network.
Banner
keywords
Internet Protocol (IP) Address
Opt-in
49. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
internal links
Internet Portal (IP) address
CPM (Cost per thousand impressions)
Database
50. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Internet Service Provider (ISP)
Accessibility
Sponsored links
page views