Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






2. The many many long tail words we might want to rank for (e.g. bhojpuri books)






3. An approach to web design that aims for lightweight code and standards compliant websites.






4. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






5. A visitor completing a target action.






6. A web address which is unique to every page on the Internet.






7. The activity of getting inbound links to your site - creating good content and making online friends is a start






8. What you see when you perform a search on a search engine.






9. # of files a site served (or loaded)






10. Leftover Ad space that hasn't been sold






11. A document giving essential information concerning the problem that needs solving.






12. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






13. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






14. Unpaid traffic that Google etc send - based on your quality content






15. The listings on a SERP that are paid for.






16. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






17. A piece of code that tracks a user's interaction and movement through a website.






18. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






19. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






20. Another name for headline - a great headline is the first thing that attracts users






21. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






22. The code that is used to write most websites






23. A rough value Google assigns to a page






24. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






25. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






26. Last page visited






27. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






28. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






29. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






30. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






31. The visible - clickable text in a link.






32. Newspapers - magazines - television and publishing houses are the realm of traditional media.






33. The positive outcome for a user that a feature provides.






34. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






35. Targeted advertising based on content of the web page - e.g. Adsense






36. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






37. Links from one page on our site to another






38. Used to describe the relative position of a web page in the SERPs.






39. The elements of a URL that are dynamically generated.






40. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






41. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






42. How most sites price ads






43. A character used to define a group of users to a website.






44. A prominent aspect of a product which is beneficial to users.






45. The definitive version. In SEO - it refers to a definitive URL.






46. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






47. Google's system where you can put Google ads on your own site and get paid for clicks






48. A protocol for sending messages from one server to another.






49. Transactions that take place before information is sent to the server.






50. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away