Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing through social platforms like Facebook or Twitter etc.






2. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






3. An approach to web design that aims for lightweight code and standards compliant websites.






4. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






5. Transactions that take place on the server.






6. A piece of code that tracks a user's interaction and movement through a website.






7. A web address which is unique to every page on the Internet.






8. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






9. Commission structure where the affiliate earns a percentage of a sale.






10. Converts a domain name into an IP address.






11. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






12. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






13. The definitive version. In SEO - it refers to a definitive URL.






14. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






15. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






16. This is what makes your offering different to your competitors'.






17. The number of times a keyword or key phrase appears on a website.






18. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






19. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






20. Transactions that take place before information is sent to the server.






21. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






22. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






23. The elements of a URL that are dynamically generated.






24. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






25. A protocol for sending messages from one server to another.






26. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






27. The failed delivery of email communication due to an undeviating reason like a non-existent address.






28. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






29. Buying traffic - Big sites with deep pockets dominate






30. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






31. The listings on a SERP that are paid for.






32. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






33. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






34. Tailoring content for many individuals.






35. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






36. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






37. The number of individuals who forwarded a specific email on.






38. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






39. Leftover Ad space that hasn't been sold






40. A version of HTML for mobile devices and other limited hardware.






41. Used to describe the relative position of a web page in the SERPs.






42. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






43. To get free search traffic - think: why will they link to you?






44. A document giving essential information concerning the problem that needs solving.






45. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






46. The name that is chosen to appear in the sender or from field of an email.






47. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






48. The positive outcome for a user that a feature provides.






49. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






50. Google's system where you can put Google ads on your own site and get paid for clicks