Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The definitive version. In SEO - it refers to a definitive URL.






2. Unrequested window that opens on top of the currently viewed window.






3. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






4. The listings on a SERP that are paid for.






5. # of files a site served (or loaded)






6. A function which allows the mobile user to click on a link to make a telephone call.






7. The visitors that visit a website.






8. Converts a domain name into an IP address.






9. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






10. Links from external sites to our sites - if they like your stuff they will link to you






11. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






12. Words or phrases that describe content and used when searching for something using a search engine.






13. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






14. Success rate of your Ad; how many people "buy" or completed the transaction






15. The code that is used to write most websites






16. Newspapers - magazines - television and publishing houses are the realm of traditional media.






17. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






18. A software tool that collects data on website users based on metrics to measure its performance.






19. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






20. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






21. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






22. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






23. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






24. The layout and structure of a website - which should be according to information hierarchy and categories.






25. Unpaid traffic that Google etc send - based on your quality content






26. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






27. How Adsense and its type of ads work - advertiser pays for every click






28. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






29. The visible - clickable text in a link.






30. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






31. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






32. Items which appear on every page of a website.






33. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






34. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






35. Transactions that take place on the server.






36. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






37. An online advertisement in the form of a graphic image that appears on a web page.






38. Tailoring content for many individuals.






39. A document giving essential information concerning the problem that needs solving.






40. An approach to web design that aims for lightweight code and standards compliant websites.






41. To give permission for emails to be sent to you.






42. The activity of getting inbound links to your site - creating good content and making online friends is a start






43. To get free search traffic - think: why will they link to you?






44. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






45. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






46. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






47. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






48. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






49. Buying traffic - Big sites with deep pockets dominate






50. Content websites that serve PPC adverts from the same provider - such as AdWords.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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