Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






2. An online advertisement in the form of a graphic image that appears on a web page.






3. Content websites that serve PPC adverts from the same provider - such as AdWords.






4. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






5. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






6. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






7. A search engine's set of rules for ranking web pages.






8. A character used to define a group of users to a website.






9. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






10. Type of internet marketing methods that is either illegal or frowned upon by search engines






11. The positive outcome for a user that a feature provides.






12. A visitor completing a target action.






13. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






14. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






15. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






16. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






17. A rough value Google assigns to a page






18. The name that is chosen to appear in the sender or from field of an email.






19. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






20. How most sites price ads






21. The Affiliate or Publisher markets the products of the Merchant.






22. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






23. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






24. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






25. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






26. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






27. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






28. The page a link links to






29. This is what makes your offering different to your competitors'.






30. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






31. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






32. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






33. Commission structure where the affiliate earns a percentage of a sale.






34. How Adsense and its type of ads work - advertiser pays for every click






35. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






36. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






37. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






38. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






39. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






40. Another name for headline - a great headline is the first thing that attracts users






41. The IP address is an exclusive number - which is used to represent every single computer in a network.






42. Links from external sites to our sites - if they like your stuff they will link to you






43. A protocol for sending messages from one server to another.






44. Transactions that take place before information is sent to the server.






45. A specific action or method that contributes to achieving a goal.






46. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






47. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






48. The failed delivery of email communication due to an undeviating reason like a non-existent address.






49. A function which allows the mobile user to click on a link to make a telephone call.






50. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u