Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






2. When businesses sell products/services to consumers.






3. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






4. Success rate of your Ad; how many people "buy" or completed the transaction






5. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






6. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






7. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






8. The visible - clickable text in a link.






9. What you see when you perform a search on a search engine.






10. An email database a company generates itself without purchasing or renting names.






11. Used on Twitter to help others follow certain conversations. Users tag their comments.






12. Words or phrases that describe content and used when searching for something using a search engine.






13. The code that is used to write most websites






14. A rough value Google assigns to a page






15. The number of individuals who forwarded a specific email on.






16. A specific action or method that contributes to achieving a goal.






17. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






18. Unrequested window that opens on top of the currently viewed window.






19. The listings on a SERP that are paid for.






20. The actual text of a link (the highlighted text you can click to go to the linked page)






21. Build one if you want total control over its content and all activity






22. Buying traffic - Big sites with deep pockets dominate






23. Google's system where you can put Google ads on your own site and get paid for clicks






24. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






25. The elements of a URL that are dynamically generated.






26. The degree to which a website is available to users with physical challenges or technical limitations.






27. The paid search results on a SERP.






28. Another name for headline - a great headline is the first thing that attracts users






29. An approach to web design that aims for lightweight code and standards compliant websites.






30. The page a link links to






31. Transactions that take place before information is sent to the server.






32. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






33. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






34. Content websites that serve PPC adverts from the same provider - such as AdWords.






35. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






36. Items which appear on every page of a website.






37. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






38. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






39. A protocol for sending messages from one server to another.






40. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






41. All the content that can be seen on a screen without scrolling down.






42. A metric that indicates whether a website is achieving its goals.






43. A version of HTML for mobile devices and other limited hardware.






44. Leftover Ad space that hasn't been sold






45. Links from one page on our site to another






46. The activity of getting inbound links to your site - creating good content and making online friends is a start






47. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






48. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






49. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






50. A prominent aspect of a product which is beneficial to users.