SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. More than one keyword can be referred to as a keyword phrase.
canonical version
Keyword phrase
title
Breadcrumbs
2. When businesses sell products/services to consumers.
Business to Business (B2B)
redirects
Action
Business to Consumers (B2C)
3. Targeted advertising based on content of the web page - e.g. Adsense
nofollow
contextual advertising
Session
Nofollow link
4. # of files a site served (or loaded)
Referrer
Paid search results
hits
Internet Portal (IP) address
5. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
SEM/PPC (Search Engine Marketing / Pay per click)
Breadcrumbs
Hyperlink
Cascading Style Sheets (CSS)
6. The list of links often found running down one side of a blog
page
Commission
blog roll
time on site
7. A metric that indicates whether a website is achieving its goals.
exit page
internal links
Key performance indicator (KPI)
news sharing
8. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Internet Service Provider (ISP)
long tail key words / search words
Viral video
Nofollow link
9. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
page
time on site
link equity / link juice
Opt-out
10. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Affiliate or Publisher
Meta data
redirects
Strategy
11. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
keywords
Database
remnant ad
Alt tag
12. The positive outcome for a user that a feature provides.
Benefit
exit page
list
Client-side
13. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
WebPR
Soft bounce
Mass customisation
affiliate
14. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
Tactic
canonical version
list
Business to Consumers (B2C)
15. A software tool that collects data on website users based on metrics to measure its performance.
Internet Protocol (IP) Address
unique domains
Web analytics
Dynamic keyword insertion
16. A specific action or method that contributes to achieving a goal.
Tactic
Key performance indicator (KPI)
Cookie
unique domains
17. The number of times a keyword or key phrase appears on a website.
co-op ad
Animated GIF
Compact HyperText Markup Language (CHTML)
Keyword frequency
18. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
list
Affiliate or Publisher
Call to action (CTA)
Content network
19. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Clickthrough
CPC (Cost per click)
Traditional media
Advert
20. The paid search results on a SERP.
Sponsored links
Database
Meta tags
page
21. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
HTML5
Sponsored links
news sharing
House list
22. A prominent aspect of a product which is beneficial to users.
Alt tag
Google AdWords
Cost per Lead (CPL)
Feature
23. The name that is chosen to appear in the sender or from field of an email.
Sender alias
Internet Protocol (IP) Address
Action
link bait
24. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
Google AdWords
Meta tags
monetization
CPC (Cost per click)
25. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
link farm
click through rate
Commission
Session
26. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
viral
Breadcrumbs
Soft bounce
hits
27. The activity of getting inbound links to your site - creating good content and making online friends is a start
link building
Internet Service Provider (ISP)
Opt-out
unique visitors
28. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
time on site
Mass customisation
Action
Organic search results
29. A document giving essential information concerning the problem that needs solving.
CPM (Cost per thousand impressions)
anchor text
bounce rate
Brief
30. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Opt-out
Internet Service Provider (ISP)
page views
Information architecture
31. An online advertisement in the form of a graphic image that appears on a web page.
Banner
Advert
Feature
SEO (Search Engine Optimization)
32. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
time on site
canonical version
internal links
remnant ad
33. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
twitterati
Revenue share
3G
Server-side
34. This is what makes your offering different to your competitors'.
Unique selling point (USP)
news sharing
website
Hard bounce
35. Another name for headline - a great headline is the first thing that attracts users
title
SEM/PPC (Search Engine Marketing / Pay per click)
twitterati
Canonical
36. The percent of emails determined as opened out of the total number of emails sent.
conversion rate
Open rate
Advert
Spider
37. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Tracking
Cost per Lead (CPL)
Cookie
Online Reputation Management (ORM)
38. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Banner
link equity / link juice
Usability
Feature
39. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Meta data
Simple Mail Transfer Protocol (SMTP)
Search engine results page (SERP)
Brief
40. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Web analytics
Viral video
Dynamic keyword insertion
Strategy
41. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Open rate
Server-side
Animated GIF
CPM (Cost per thousand impressions)
42. Leftover Ad space that hasn't been sold
Ranking
remnant ad
Advert
SMM (Social Media Marketing)
43. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
Accessibility
website
link building
twitterati
44. A function which allows the mobile user to click on a link to make a telephone call.
Click-to-call
Ranking
Open rate
Compact HyperText Markup Language (CHTML)
45. A search engine's set of rules for ranking web pages.
time on site
Algorithm
exit page
contextual advertising
46. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Referrer
Search engine results page (SERP)
Cascading Style Sheets (CSS)
Unique selling point (USP)
47. Success rate of your Ad; how many people "buy" or completed the transaction
conversion rate
Algorithm
Tracking code
anchor text
48. Used to describe the relative position of a web page in the SERPs.
Traffic
Ranking
Universal Resource Locator (URL)
co-op ad
49. Tailoring content for many individuals.
anchor text
Paid search results
Mass customisation
Persona
50. Content websites that serve PPC adverts from the same provider - such as AdWords.
Content network
Universal Resource Locator (URL)
nofollow
list