Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






2. The list of links often found running down one side of a blog






3. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






4. Build one if you want total control over its content and all activity






5. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






6. To get free search traffic - think: why will they link to you?






7. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






8. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






9. The Affiliate or Publisher markets the products of the Merchant.






10. The paid search results on a SERP.






11. The actual text of a link (the highlighted text you can click to go to the linked page)






12. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






13. Type of internet marketing methods that is either illegal or frowned upon by search engines






14. The definitive version. In SEO - it refers to a definitive URL.






15. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






16. How Adsense and its type of ads work - advertiser pays for every click






17. The layout and structure of a website - which should be according to information hierarchy and categories.






18. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






19. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






20. How many different people visit a page/site






21. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






22. A visitor completing a target action.






23. # of files a site served (or loaded)






24. Transactions that take place before information is sent to the server.






25. Last page visited






26. Words or phrases that describe content and used when searching for something using a search engine.






27. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






28. Transactions that take place on the server.






29. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






30. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






31. A character used to define a group of users to a website.






32. A function which allows the mobile user to click on a link to make a telephone call.






33. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






34. A software tool that collects data on website users based on metrics to measure its performance.






35. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






36. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






37. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






38. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






39. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






40. The listings on a SERP that are paid for.






41. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






42. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






43. Unrequested window that opens on top of the currently viewed window.






44. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






45. Unpaid traffic that Google etc send - based on your quality content






46. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






47. A version of HTML for mobile devices and other limited hardware.






48. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






49. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






50. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.