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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
HTML5
crawler/spider/robot/bot
Soft bounce
Database
2. Build one if you want total control over its content and all activity
Cascading Style Sheets (CSS)
App
Dynamic keyword insertion
website
3. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
anchor text
landing page
Strategy
Alt tag
4. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
White list
Alt text
list
App
5. A visitor completing a target action.
HTML5
Conversion
Ranking
Open rate
6. The number of times a keyword or key phrase appears on a website.
Keyword frequency
canonical version
Cascading Style Sheets (CSS)
Internet Protocol (IP) Address
7. Unrequested window that opens on top of the currently viewed window.
contextual advertising
Popup
Cost per Lead (CPL)
hits
8. How most sites price ads
adsense
CPM (Cost per thousand impressions)
link building
twitterati
9. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
White list
Sender alias
landing page
Content network
10. The IP address is an exclusive number - which is used to represent every single computer in a network.
Commission
Internet Protocol (IP) Address
Traditional media
Opt-in
11. A click on a link that leads to another website.
Algorithm
bounce rate
Business to Business (B2B)
Clickthrough
12. Words or phrases that describe content and used when searching for something using a search engine.
keywords
SMM (Social Media Marketing)
Dynamic parameter
blog roll
13. The Affiliate or Publisher markets the products of the Merchant.
Affiliate or Publisher
Feature
Commission
Action
14. The paid search results on a SERP.
Paid search results
Client-side
Sponsored links
Unique forwarders
15. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Robot.txt
remnant ad
Commission
long tail key words / search words
16. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
crawler/spider/robot/bot
Cookie
CPC (Cost per click)
Call to action (CTA)
17. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
page rank
Hard bounce
3G
Nofollow link
18. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Internet Portal (IP) address
organic / natural traffic
Opt-in
unique domains
19. An email database a company generates itself without purchasing or renting names.
Information architecture
House list
SEO (Search Engine Optimization)
Popup
20. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Keyword phrase
HyperText Markup Language (HTML)
Alt tag
viral
21. A web address which is unique to every page on the Internet.
link building
Universal Resource Locator (URL)
twitterati
Call to action (CTA)
22. Google's system where you can put Google ads on your own site and get paid for clicks
SEM/PPC (Search Engine Marketing / Pay per click)
Organic search results
list
adsense
23. The many many long tail words we might want to rank for (e.g. bhojpuri books)
long tail key words / search words
Web analytics
contextual advertising
Simple Mail Transfer Protocol (SMTP)
24. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Strategy
Nofollow link
Usability
Information architecture
25. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
page rank
Internet Service Provider (ISP)
Session
unique domains
26. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Search engine results page (SERP)
Keyword phrase
WebPR
Spider
27. Converts a domain name into an IP address.
Breadcrumbs
Domain Name System(DNS)
Popup
bounce rate
28. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Unique selling point (USP)
URL rewriting
Canonical
Internet Protocol (IP) Address
29. The visitors that visit a website.
Client-side
Dynamic parameter
Traffic
Database
30. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
landing page
Open rate
Meta tags
canonical version
31. Success rate of your Ad; how many people "buy" or completed the transaction
CPC (Cost per click)
Unique selling point (USP)
conversion rate
crawler/spider/robot/bot
32. The degree to which a website is available to users with physical challenges or technical limitations.
Keyword rankings
Nofollow link
Accessibility
Heading tags
33. The code that is used to write most websites
Traditional media
Google AdWords
landing page
HyperText Markup Language (HTML)
34. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Banner
Brief
adwords
Algorithm
35. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
list
Banner
Information architecture
Brief
36. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
click through rate
twitterati
Meta data
Common Page Elements
37. Used to describe the relative position of a web page in the SERPs.
Open rate
Ranking
Above the fold
Alt tag
38. Transactions that take place on the server.
Alt text
Cost per Lead (CPL)
SMM (Social Media Marketing)
Server-side
39. Content websites that serve PPC adverts from the same provider - such as AdWords.
Content network
link bait
Affiliate or Publisher
Simple Mail Transfer Protocol (SMTP)
40. Last page visited
Heading tags
Opt-out
exit page
HyperText Markup Language (HTML)
41. A protocol for sending messages from one server to another.
Clickthrough
Referrer
Simple Mail Transfer Protocol (SMTP)
CPC (Cost per click)
42. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Tracking code
Backlink
Active verb
Server-side
43. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
click through rate
3G
Compact HyperText Markup Language (CHTML)
Clickthrough
44. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Call to action (CTA)
Tracking code
3G
Animated GIF
45. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Persona
Home page
Web analytics
permalink
46. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
CPM (Cost per thousand impressions)
URL rewriting
3G
redirects
47. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Advert
Tracking code
SEM/PPC (Search Engine Marketing / Pay per click)
SEO (Search Engine Optimization)
48. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Breadcrumbs
Home page
canonical version
Tactic
49. The number of individuals who forwarded a specific email on.
Unique forwarders
Benefit
adwords
Cookie
50. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
page
Sender alias
Key performance indicator (KPI)
Web analytics
Can you answer 50 questions in 15 minutes?
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