Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






2. Build one if you want total control over its content and all activity






3. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






4. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






5. A visitor completing a target action.






6. The number of times a keyword or key phrase appears on a website.






7. Unrequested window that opens on top of the currently viewed window.






8. How most sites price ads






9. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






10. The IP address is an exclusive number - which is used to represent every single computer in a network.






11. A click on a link that leads to another website.






12. Words or phrases that describe content and used when searching for something using a search engine.






13. The Affiliate or Publisher markets the products of the Merchant.






14. The paid search results on a SERP.






15. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






16. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






17. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






18. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






19. An email database a company generates itself without purchasing or renting names.






20. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






21. A web address which is unique to every page on the Internet.






22. Google's system where you can put Google ads on your own site and get paid for clicks






23. The many many long tail words we might want to rank for (e.g. bhojpuri books)






24. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






25. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






26. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






27. Converts a domain name into an IP address.






28. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






29. The visitors that visit a website.






30. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






31. Success rate of your Ad; how many people "buy" or completed the transaction






32. The degree to which a website is available to users with physical challenges or technical limitations.






33. The code that is used to write most websites






34. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






35. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






36. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






37. Used to describe the relative position of a web page in the SERPs.






38. Transactions that take place on the server.






39. Content websites that serve PPC adverts from the same provider - such as AdWords.






40. Last page visited






41. A protocol for sending messages from one server to another.






42. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






43. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






44. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






45. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






46. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






47. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






48. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






49. The number of individuals who forwarded a specific email on.






50. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






Can you answer 50 questions in 15 minutes?



Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests