Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






2. An online advertisement in the form of a graphic image that appears on a web page.






3. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






4. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






5. A version of HTML for mobile devices and other limited hardware.






6. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






7. A function which allows the mobile user to click on a link to make a telephone call.






8. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






9. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






10. Links from external sites to our sites - if they like your stuff they will link to you






11. Another name for headline - a great headline is the first thing that attracts users






12. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






13. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






14. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






15. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






16. A protocol for sending messages from one server to another.






17. The Affiliate or Publisher markets the products of the Merchant.






18. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






19. The number of times a keyword or key phrase appears on a website.






20. Unpaid traffic that Google etc send - based on your quality content






21. An approach to web design that aims for lightweight code and standards compliant websites.






22. Unrequested window that opens on top of the currently viewed window.






23. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






24. Words or phrases that describe content and used when searching for something using a search engine.






25. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






26. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






27. Used to describe the relative position of a web page in the SERPs.






28. How a web user moves through a website - and the elements that assist the user.






29. Success rate of your Ad; how many people "buy" or completed the transaction






30. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






31. The visible - clickable text in a link.






32. When businesses sell products/services to consumers.






33. A metric that indicates whether a website is achieving its goals.






34. Used on Twitter to help others follow certain conversations. Users tag their comments.






35. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






36. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






37. The many many long tail words we might want to rank for (e.g. bhojpuri books)






38. A character used to define a group of users to a website.






39. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






40. The elements of a URL that are dynamically generated.






41. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






42. The list of links often found running down one side of a blog






43. Marketing through social platforms like Facebook or Twitter etc.






44. The IP address is an exclusive number - which is used to represent every single computer in a network.






45. A rough value Google assigns to a page






46. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






47. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






48. A document giving essential information concerning the problem that needs solving.






49. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






50. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.