Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






2. A search engine's set of rules for ranking web pages.






3. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






4. To get free search traffic - think: why will they link to you?






5. Used to describe the relative position of a web page in the SERPs.






6. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






7. Words or phrases that describe content and used when searching for something using a search engine.






8. # of times a whole page is served (or loaded)






9. A click on a link that leads to another website.






10. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






11. Used on Twitter to help others follow certain conversations. Users tag their comments.






12. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






13. A metric that indicates whether a website is achieving its goals.






14. Transactions that take place on the server.






15. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






16. A prominent aspect of a product which is beneficial to users.






17. Marketing through social platforms like Facebook or Twitter etc.






18. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






19. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






20. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






21. More than one keyword can be referred to as a keyword phrase.






22. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






23. Links from external sites to our sites - if they like your stuff they will link to you






24. The many many long tail words we might want to rank for (e.g. bhojpuri books)






25. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






26. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






27. The percent of emails determined as opened out of the total number of emails sent.






28. This is what makes your offering different to your competitors'.






29. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






30. How many different people visit a page/site






31. A web address which is unique to every page on the Internet.






32. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






33. The page a link links to






34. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






35. Unrequested window that opens on top of the currently viewed window.






36. Buying traffic - Big sites with deep pockets dominate






37. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






38. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






39. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






40. Tailoring content for many individuals.






41. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






42. The name that is chosen to appear in the sender or from field of an email.






43. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






44. All the content that can be seen on a screen without scrolling down.






45. The actual text of a link (the highlighted text you can click to go to the linked page)






46. Content websites that serve PPC adverts from the same provider - such as AdWords.






47. The visitors that visit a website.






48. The IP address is an exclusive number - which is used to represent every single computer in a network.






49. Newspapers - magazines - television and publishing houses are the realm of traditional media.






50. The list of links often found running down one side of a blog