Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






2. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






3. All the content that can be seen on a screen without scrolling down.






4. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






5. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






6. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






7. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






8. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






9. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






10. The number of individuals who forwarded a specific email on.






11. Another name for headline - a great headline is the first thing that attracts users






12. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






13. An email database a company generates itself without purchasing or renting names.






14. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






15. The actual text of a link (the highlighted text you can click to go to the linked page)






16. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






17. How most sites price ads






18. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






19. Words or phrases that describe content and used when searching for something using a search engine.






20. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






21. Used to describe the relative position of a web page in the SERPs.






22. Unrequested window that opens on top of the currently viewed window.






23. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






24. A document giving essential information concerning the problem that needs solving.






25. The visible - clickable text in a link.






26. Transactions that take place on the server.






27. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






28. Transactions that take place before information is sent to the server.






29. The code that is used to write most websites






30. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






31. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






32. A version of HTML for mobile devices and other limited hardware.






33. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






34. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






35. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






36. Targeted advertising based on content of the web page - e.g. Adsense






37. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






38. The failed delivery of email communication due to an undeviating reason like a non-existent address.






39. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






40. More than one keyword can be referred to as a keyword phrase.






41. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






42. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






43. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






44. The positive outcome for a user that a feature provides.






45. The page a link links to






46. An online advertisement in the form of a graphic image that appears on a web page.






47. A protocol for sending messages from one server to another.






48. When businesses sell products/services to other businesses and not to consumers.






49. A software tool that collects data on website users based on metrics to measure its performance.






50. Tailoring content for many individuals.