Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






2. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






3. A function which allows the mobile user to click on a link to make a telephone call.






4. Last page visited






5. Items which appear on every page of a website.






6. The visible - clickable text in a link.






7. The failed delivery of email communication due to an undeviating reason like a non-existent address.






8. When businesses sell products/services to consumers.






9. The paid search results on a SERP.






10. A search engine's set of rules for ranking web pages.






11. How Adsense and its type of ads work - advertiser pays for every click






12. The activity of getting inbound links to your site - creating good content and making online friends is a start






13. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






14. A protocol for sending messages from one server to another.






15. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






16. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






17. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






18. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






19. How many different people visit a page/site






20. What you see when you perform a search on a search engine.






21. The elements of a URL that are dynamically generated.






22. Tailoring content for many individuals.






23. Commission structure where the affiliate earns a percentage of a sale.






24. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






25. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






26. The name that is chosen to appear in the sender or from field of an email.






27. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






28. # of files a site served (or loaded)






29. The list of links often found running down one side of a blog






30. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






31. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






32. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






33. A piece of code that tracks a user's interaction and movement through a website.






34. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






35. The IP address is an exclusive number - which is used to represent every single computer in a network.






36. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






37. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






38. Content websites that serve PPC adverts from the same provider - such as AdWords.






39. The listings on a SERP that are paid for.






40. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






41. The percent of emails determined as opened out of the total number of emails sent.






42. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






43. The definitive version. In SEO - it refers to a definitive URL.






44. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






45. # of times a whole page is served (or loaded)






46. Used on Twitter to help others follow certain conversations. Users tag their comments.






47. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






48. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






49. This is what makes your offering different to your competitors'.






50. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional