Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To give permission for emails to be sent to you.






2. Items which appear on every page of a website.






3. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






4. The listings on a SERP that are paid for.






5. More than one keyword can be referred to as a keyword phrase.






6. Type of internet marketing methods that is either illegal or frowned upon by search engines






7. How many different people visit a page/site






8. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






9. The list of links often found running down one side of a blog






10. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






11. This is what makes your offering different to your competitors'.






12. Another name for headline - a great headline is the first thing that attracts users






13. The IP address is an exclusive number - which is used to represent every single computer in a network.






14. The name that is chosen to appear in the sender or from field of an email.






15. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






16. Used on Twitter to help others follow certain conversations. Users tag their comments.






17. An online advertisement in the form of a graphic image that appears on a web page.






18. A software tool that collects data on website users based on metrics to measure its performance.






19. A rough value Google assigns to a page






20. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






21. Transactions that take place before information is sent to the server.






22. When businesses sell products/services to consumers.






23. The definitive version. In SEO - it refers to a definitive URL.






24. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






25. The visible - clickable text in a link.






26. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






27. A character used to define a group of users to a website.






28. The page a link links to






29. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






30. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






31. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






32. Commission structure where the affiliate earns a percentage of a sale.






33. The number of times a keyword or key phrase appears on a website.






34. Targeted advertising based on content of the web page - e.g. Adsense






35. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






36. Transactions that take place on the server.






37. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






38. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






39. Leftover Ad space that hasn't been sold






40. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






41. A version of HTML for mobile devices and other limited hardware.






42. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






43. How most sites price ads






44. The code that is used to write most websites






45. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






46. Last page visited






47. All the content that can be seen on a screen without scrolling down.






48. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






49. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






50. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away







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