Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






2. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






3. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






4. A prominent aspect of a product which is beneficial to users.






5. Marketing through social platforms like Facebook or Twitter etc.






6. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






7. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






8. How many different people visit a page/site






9. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






10. A click on a link that leads to another website.






11. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






12. An email database a company generates itself without purchasing or renting names.






13. A version of HTML for mobile devices and other limited hardware.






14. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






15. A software tool that collects data on website users based on metrics to measure its performance.






16. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






17. To give permission for emails to be sent to you.






18. What you see when you perform a search on a search engine.






19. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






20. The degree to which a website is available to users with physical challenges or technical limitations.






21. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






22. Success rate of your Ad; how many people "buy" or completed the transaction






23. A character used to define a group of users to a website.






24. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






25. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






26. The list of links often found running down one side of a blog






27. The visible - clickable text in a link.






28. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






29. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






30. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






31. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






32. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






33. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






34. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






35. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






36. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






37. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






38. The definitive version. In SEO - it refers to a definitive URL.






39. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






40. The actual text of a link (the highlighted text you can click to go to the linked page)






41. Last page visited






42. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






43. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






44. The page a link links to






45. The activity of getting inbound links to your site - creating good content and making online friends is a start






46. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






47. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






48. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






49. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






50. The positive outcome for a user that a feature provides.