Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's system where you can put Google ads on your own site and get paid for clicks






2. How most sites price ads






3. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






4. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






5. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






6. The list of links often found running down one side of a blog






7. The positive outcome for a user that a feature provides.






8. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






9. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






10. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






11. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






12. A version of HTML for mobile devices and other limited hardware.






13. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






14. The degree to which a website is available to users with physical challenges or technical limitations.






15. A visitor completing a target action.






16. Another name for headline - a great headline is the first thing that attracts users






17. Type of internet marketing methods that is either illegal or frowned upon by search engines






18. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






19. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






20. All the content that can be seen on a screen without scrolling down.






21. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






22. A document giving essential information concerning the problem that needs solving.






23. When businesses sell products/services to consumers.






24. Content websites that serve PPC adverts from the same provider - such as AdWords.






25. The number of individuals who forwarded a specific email on.






26. Items which appear on every page of a website.






27. The page a link links to






28. # of times a whole page is served (or loaded)






29. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






30. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






31. Links from external sites to our sites - if they like your stuff they will link to you






32. The Affiliate or Publisher markets the products of the Merchant.






33. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






34. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






35. A prominent aspect of a product which is beneficial to users.






36. An online advertisement in the form of a graphic image that appears on a web page.






37. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






38. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






39. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






40. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






41. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






42. An approach to web design that aims for lightweight code and standards compliant websites.






43. A search engine's set of rules for ranking web pages.






44. The definitive version. In SEO - it refers to a definitive URL.






45. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






46. A rough value Google assigns to a page






47. The layout and structure of a website - which should be according to information hierarchy and categories.






48. Last page visited






49. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






50. A click on a link that leads to another website.






Can you answer 50 questions in 15 minutes?



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