Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






2. A metric that indicates whether a website is achieving its goals.






3. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






4. Used to describe the relative position of a web page in the SERPs.






5. A search engine's set of rules for ranking web pages.






6. A web address which is unique to every page on the Internet.






7. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






8. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






9. How Adsense and its type of ads work - advertiser pays for every click






10. Marketing through social platforms like Facebook or Twitter etc.






11. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






12. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






13. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






14. How many different people visit a page/site






15. More than one keyword can be referred to as a keyword phrase.






16. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






17. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






18. Leftover Ad space that hasn't been sold






19. The degree to which a website is available to users with physical challenges or technical limitations.






20. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






21. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






22. # of times a whole page is served (or loaded)






23. Transactions that take place before information is sent to the server.






24. How a web user moves through a website - and the elements that assist the user.






25. The page a link links to






26. A function which allows the mobile user to click on a link to make a telephone call.






27. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






28. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






29. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






30. Build one if you want total control over its content and all activity






31. What you see when you perform a search on a search engine.






32. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






33. An email database a company generates itself without purchasing or renting names.






34. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






35. Content websites that serve PPC adverts from the same provider - such as AdWords.






36. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






37. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






38. The visible - clickable text in a link.






39. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






40. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






41. An online advertisement in the form of a graphic image that appears on a web page.






42. A visitor completing a target action.






43. Transactions that take place on the server.






44. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






45. The number of individuals who forwarded a specific email on.






46. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






47. Google's system where you can put Google ads on your own site and get paid for clicks






48. Converts a domain name into an IP address.






49. The IP address is an exclusive number - which is used to represent every single computer in a network.






50. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






Can you answer 50 questions in 15 minutes?



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