Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Success rate of your Ad; how many people "buy" or completed the transaction






2. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






3. When businesses sell products/services to other businesses and not to consumers.






4. An online advertisement in the form of a graphic image that appears on a web page.






5. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






6. Links from external sites to our sites - if they like your stuff they will link to you






7. The positive outcome for a user that a feature provides.






8. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






9. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






10. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






11. Converts a domain name into an IP address.






12. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






13. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






14. Words or phrases that describe content and used when searching for something using a search engine.






15. Transactions that take place on the server.






16. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






17. Leftover Ad space that hasn't been sold






18. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






19. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






20. Build one if you want total control over its content and all activity






21. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






22. A character used to define a group of users to a website.






23. # of files a site served (or loaded)






24. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






25. All the content that can be seen on a screen without scrolling down.






26. The degree to which a website is available to users with physical challenges or technical limitations.






27. The Affiliate or Publisher markets the products of the Merchant.






28. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






29. The IP address is an exclusive number - which is used to represent every single computer in a network.






30. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






31. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






32. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






33. Type of internet marketing methods that is either illegal or frowned upon by search engines






34. To give permission for emails to be sent to you.






35. Another name for headline - a great headline is the first thing that attracts users






36. A metric that indicates whether a website is achieving its goals.






37. Tailoring content for many individuals.






38. A search engine's set of rules for ranking web pages.






39. An email database a company generates itself without purchasing or renting names.






40. Links from one page on our site to another






41. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






42. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






43. A protocol for sending messages from one server to another.






44. The percent of emails determined as opened out of the total number of emails sent.






45. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






46. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






47. The failed delivery of email communication due to an undeviating reason like a non-existent address.






48. How Adsense and its type of ads work - advertiser pays for every click






49. A software tool that collects data on website users based on metrics to measure its performance.






50. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe