SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
blog roll
Customer Relationship Management (CRM)
Google AdWords
landing page
2. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
Breadcrumbs
Anchor text
Hard bounce
time on site
3. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
HyperText Markup Language (HTML)
Customer Relationship Management (CRM)
Alt tag
link farm
4. A prominent aspect of a product which is beneficial to users.
Persona
Alt tag
Soft bounce
Feature
5. Marketing through social platforms like Facebook or Twitter etc.
Database
SMM (Social Media Marketing)
click through rate
reciprocal linking
6. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
permalink
unique domains
Client-side
House list
7. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
bounce rate
Paid search results
Session
URL rewriting
8. How many different people visit a page/site
App
Animated GIF
Internet Protocol (IP) Address
unique visitors
9. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
HTML5
Flash
Action
Usability
10. A click on a link that leads to another website.
page views
organic / natural traffic
Feature
Clickthrough
11. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Soft bounce
Backlink
Brief
Keyword phrase
12. An email database a company generates itself without purchasing or renting names.
title
Sender alias
Domain name
House list
13. A version of HTML for mobile devices and other limited hardware.
Cookie
Compact HyperText Markup Language (CHTML)
Feature
Hard bounce
14. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Keyword frequency
URL rewriting
Dynamic parameter
Flash
15. A software tool that collects data on website users based on metrics to measure its performance.
Click-to-call
Tactic
viral
Web analytics
16. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
unique domains
Domain Name System(DNS)
Canonical
Heading tags
17. To give permission for emails to be sent to you.
inbound links / back links
Opt-in
Flash
HyperText Markup Language (HTML)
18. What you see when you perform a search on a search engine.
3G
App
Search engine results page (SERP)
Client-side
19. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
bounce rate
URL rewriting
Traffic
Above the fold
20. The degree to which a website is available to users with physical challenges or technical limitations.
unique domains
WebPR
Accessibility
Session
21. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
link bait
Database
Clickthrough
Conversion
22. Success rate of your Ad; how many people "buy" or completed the transaction
conversion rate
Advert
Ranking
exit page
23. A character used to define a group of users to a website.
Persona
Strategy
Unique selling point (USP)
Keyword frequency
24. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Popup
remnant ad
blog roll
Action
25. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Breadcrumbs
Tracking
page views
Anchor text
26. The list of links often found running down one side of a blog
blog roll
Conversion
hits
Action
27. The visible - clickable text in a link.
Anchor text
Mass customisation
Server-side
Tracking code
28. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
link equity / link juice
Heading tags
affiliate
Home page
29. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
White list
URL rewriting
crawler/spider/robot/bot
hits
30. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
affiliate
internal links
Simple Mail Transfer Protocol (SMTP)
Animated GIF
31. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Customer Relationship Management (CRM)
remnant ad
Business to Business (B2B)
permalink
32. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Persona
Commission
news sharing
Internet Protocol (IP) Address
33. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Above the fold
pinnacle key words / search words
long tail key words / search words
Unique selling point (USP)
34. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Algorithm
3G
link equity / link juice
Universal Resource Locator (URL)
35. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
House list
click through rate
Spider
Advert
36. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
landing page
Referrer
3G
Client-side
37. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Above the fold
contextual advertising
Referrer
Call to action (CTA)
38. The definitive version. In SEO - it refers to a definitive URL.
anchor text
Common Page Elements
Canonical
exit page
39. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
HTML5
blog roll
Common Page Elements
URL rewriting
40. The actual text of a link (the highlighted text you can click to go to the linked page)
HyperText Markup Language (HTML)
conversion rate
Viral video
anchor text
41. Last page visited
HTML5
Click-to-call
White list
exit page
42. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Cascading Style Sheets (CSS)
adwords
Cost per Lead (CPL)
Active verb
43. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Spider
Server-side
Backlink
HTML5
44. The page a link links to
Conversion
Sponsored links
Alt text
landing page
45. The activity of getting inbound links to your site - creating good content and making online friends is a start
reciprocal linking
Conversion
Alt tag
link building
46. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Google AdWords
Canonical
Meta tags
Ranking
47. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Organic search results
Dynamic parameter
Canonical
Server-side
48. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
inbound links / back links
Conversion
Domain name
Viral video
49. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Traffic
WebPR
permalink
HyperText Markup Language (HTML)
50. The positive outcome for a user that a feature provides.
Benefit
landing page
Click-to-call
Backlink