Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






2. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






3. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






4. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






5. A rough value Google assigns to a page






6. Another name for headline - a great headline is the first thing that attracts users






7. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






8. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






9. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






10. A web address which is unique to every page on the Internet.






11. Targeted advertising based on content of the web page - e.g. Adsense






12. A visitor completing a target action.






13. A document giving essential information concerning the problem that needs solving.






14. A click on a link that leads to another website.






15. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






16. A prominent aspect of a product which is beneficial to users.






17. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






18. To get free search traffic - think: why will they link to you?






19. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






20. The percent of emails determined as opened out of the total number of emails sent.






21. Links from external sites to our sites - if they like your stuff they will link to you






22. The list of links often found running down one side of a blog






23. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






24. Items which appear on every page of a website.






25. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






26. # of files a site served (or loaded)






27. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






28. Google's system where you can put Google ads on your own site and get paid for clicks






29. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






30. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






31. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






32. Leftover Ad space that hasn't been sold






33. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






34. Converts a domain name into an IP address.






35. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






36. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






37. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






38. Buying traffic - Big sites with deep pockets dominate






39. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






40. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






41. The page a link links to






42. The visitors that visit a website.






43. A specific action or method that contributes to achieving a goal.






44. All the content that can be seen on a screen without scrolling down.






45. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






46. The elements of a URL that are dynamically generated.






47. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






48. To give permission for emails to be sent to you.






49. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






50. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.