Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Last page visited






2. A specific action or method that contributes to achieving a goal.






3. The visible - clickable text in a link.






4. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






5. More than one keyword can be referred to as a keyword phrase.






6. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






7. The IP address is an exclusive number - which is used to represent every single computer in a network.






8. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






9. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






10. The visitors that visit a website.






11. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






12. The elements of a URL that are dynamically generated.






13. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






14. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






15. All the content that can be seen on a screen without scrolling down.






16. Type of internet marketing methods that is either illegal or frowned upon by search engines






17. Commission structure where the affiliate earns a percentage of a sale.






18. The name that is chosen to appear in the sender or from field of an email.






19. Newspapers - magazines - television and publishing houses are the realm of traditional media.






20. An approach to web design that aims for lightweight code and standards compliant websites.






21. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






22. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






23. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






24. The failed delivery of email communication due to an undeviating reason like a non-existent address.






25. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






26. Unpaid traffic that Google etc send - based on your quality content






27. The many many long tail words we might want to rank for (e.g. bhojpuri books)






28. The Affiliate or Publisher markets the products of the Merchant.






29. Targeted advertising based on content of the web page - e.g. Adsense






30. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






31. Content websites that serve PPC adverts from the same provider - such as AdWords.






32. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






33. A rough value Google assigns to a page






34. The activity of getting inbound links to your site - creating good content and making online friends is a start






35. Converts a domain name into an IP address.






36. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






37. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






38. Buying traffic - Big sites with deep pockets dominate






39. A prominent aspect of a product which is beneficial to users.






40. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






41. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






42. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






43. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






44. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






45. Used to describe the relative position of a web page in the SERPs.






46. A character used to define a group of users to a website.






47. The layout and structure of a website - which should be according to information hierarchy and categories.






48. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






49. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






50. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature