SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
list
Web analytics
link equity / link juice
unique domains
2. The many many long tail words we might want to rank for (e.g. bhojpuri books)
Online Reputation Management (ORM)
long tail key words / search words
inbound links / back links
Keyword phrase
3. An approach to web design that aims for lightweight code and standards compliant websites.
unique domains
Cascading Style Sheets (CSS)
Web analytics
page views
4. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Organic search results
contextual advertising
URL rewriting
App
5. A visitor completing a target action.
Dynamic parameter
Keyword frequency
Conversion
Revenue share
6. A web address which is unique to every page on the Internet.
Universal Resource Locator (URL)
Home page
canonical version
Domain name
7. The activity of getting inbound links to your site - creating good content and making online friends is a start
Opt-out
Internet Protocol (IP) Address
link building
Breadcrumbs
8. What you see when you perform a search on a search engine.
Client-side
hits
App
Search engine results page (SERP)
9. # of files a site served (or loaded)
hashtag
exit page
URL rewriting
hits
10. Leftover Ad space that hasn't been sold
remnant ad
Call to action (CTA)
pinnacle key words / search words
Business to Consumers (B2C)
11. A document giving essential information concerning the problem that needs solving.
Robot.txt
Simple Mail Transfer Protocol (SMTP)
Keyword phrase
Brief
12. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
App
redirects
twitterati
permalink
13. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Usability
Alt tag
internal links
Referrer
14. Unpaid traffic that Google etc send - based on your quality content
Active verb
remnant ad
Unique selling point (USP)
organic / natural traffic
15. The listings on a SERP that are paid for.
Viral video
Business to Consumers (B2C)
adsense
Paid search results
16. A URL that points to a specific blog or forum after it has passed from the front page to the archives.
Opt-in
hashtag
co-op ad
permalink
17. A piece of code that tracks a user's interaction and movement through a website.
Tracking code
Revenue share
click through rate
Domain name
18. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
link equity / link juice
landing page
nofollow
Robot.txt
19. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Popup
inbound links / back links
nofollow
Tracking
20. Another name for headline - a great headline is the first thing that attracts users
Universal Resource Locator (URL)
title
Traffic
adsense
21. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Alt text
HTML5
exit page
nofollow
22. The code that is used to write most websites
HyperText Markup Language (HTML)
landing page
permalink
Cascading Style Sheets (CSS)
23. A rough value Google assigns to a page
Online Reputation Management (ORM)
pinnacle key words / search words
Server-side
page rank
24. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
Persona
Navigation
Keyword rankings
click through rate
25. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
HTML5
blog roll
Affiliate or Publisher
Heading tags
26. Last page visited
Cost per Lead (CPL)
Clickthrough
blog roll
exit page
27. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Action
Simple Mail Transfer Protocol (SMTP)
internal links
Commission
28. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Dynamic keyword insertion
Open rate
Tracking
permalink
29. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Flash
unique domains
Active verb
Cookie
30. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times
Content network
page rank
Nofollow link
bounce rate
31. The visible - clickable text in a link.
Internet Protocol (IP) Address
pinnacle key words / search words
link bait
Anchor text
32. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Unique selling point (USP)
Brief
Traditional media
Spider
33. The positive outcome for a user that a feature provides.
Business to Business (B2B)
Above the fold
Persona
Benefit
34. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Opt-out
unique domains
Cookie
Unique forwarders
35. Targeted advertising based on content of the web page - e.g. Adsense
Ranking
contextual advertising
Business to Consumers (B2C)
Nofollow link
36. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Nofollow link
Canonical
Session
Dynamic keyword insertion
37. Links from one page on our site to another
Web analytics
Double opt-in
Domain Name System(DNS)
internal links
38. Used to describe the relative position of a web page in the SERPs.
Home page
page rank
Ranking
list
39. The elements of a URL that are dynamically generated.
Revenue share
Strategy
Cascading Style Sheets (CSS)
Dynamic parameter
40. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
Meta tags
page
Sender alias
inbound links / back links
41. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
inbound links / back links
Client-side
blog roll
Active verb
42. How most sites price ads
news sharing
Google AdWords
black hat
CPM (Cost per thousand impressions)
43. A character used to define a group of users to a website.
Persona
Hyperlink
permalink
page views
44. A prominent aspect of a product which is beneficial to users.
WebPR
Double opt-in
Web analytics
Feature
45. The definitive version. In SEO - it refers to a definitive URL.
Canonical
Animated GIF
Internet Protocol (IP) Address
keywords
46. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
twitterati
White list
affiliate
Internet Service Provider (ISP)
47. Google's system where you can put Google ads on your own site and get paid for clicks
Nofollow link
viral
adsense
WebPR
48. A protocol for sending messages from one server to another.
Client-side
Simple Mail Transfer Protocol (SMTP)
Clickthrough
Hyperlink
49. Transactions that take place before information is sent to the server.
Strategy
unique domains
Cost per Lead (CPL)
Client-side
50. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away
time on site
exit page
Cookie
permalink