Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Links from one page on our site to another






2. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






3. An online advertisement in the form of a graphic image that appears on a web page.






4. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






5. Type of internet marketing methods that is either illegal or frowned upon by search engines






6. The listings on a SERP that are paid for.






7. The actual text of a link (the highlighted text you can click to go to the linked page)






8. The failed delivery of email communication due to an undeviating reason like a non-existent address.






9. A character used to define a group of users to a website.






10. A protocol for sending messages from one server to another.






11. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






12. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






13. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






14. # of times a whole page is served (or loaded)






15. An approach to web design that aims for lightweight code and standards compliant websites.






16. Commission structure where the affiliate earns a percentage of a sale.






17. The visible - clickable text in a link.






18. The activity of getting inbound links to your site - creating good content and making online friends is a start






19. The layout and structure of a website - which should be according to information hierarchy and categories.






20. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






21. When businesses sell products/services to other businesses and not to consumers.






22. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






23. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






24. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






25. A click on a link that leads to another website.






26. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






27. The definitive version. In SEO - it refers to a definitive URL.






28. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






29. Words or phrases that describe content and used when searching for something using a search engine.






30. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






31. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






32. # of files a site served (or loaded)






33. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






34. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






35. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






36. The visitors that visit a website.






37. A rough value Google assigns to a page






38. All the content that can be seen on a screen without scrolling down.






39. An email database a company generates itself without purchasing or renting names.






40. The list of links often found running down one side of a blog






41. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






42. A search engine's set of rules for ranking web pages.






43. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






44. How Adsense and its type of ads work - advertiser pays for every click






45. Used to describe the relative position of a web page in the SERPs.






46. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






47. The Affiliate or Publisher markets the products of the Merchant.






48. This is what makes your offering different to your competitors'.






49. Items which appear on every page of a website.






50. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe