Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Transactions that take place before information is sent to the server.






2. Links from one page on our site to another






3. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






4. # of files a site served (or loaded)






5. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






6. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






7. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






8. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






9. Tailoring content for many individuals.






10. The IP address is an exclusive number - which is used to represent every single computer in a network.






11. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






12. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






13. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






14. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






15. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






16. To give permission for emails to be sent to you.






17. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






18. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






19. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






20. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






21. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






22. When businesses sell products/services to consumers.






23. The activity of getting inbound links to your site - creating good content and making online friends is a start






24. The visitors that visit a website.






25. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






26. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






27. Items which appear on every page of a website.






28. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






29. More than one keyword can be referred to as a keyword phrase.






30. The name that is chosen to appear in the sender or from field of an email.






31. Converts a domain name into an IP address.






32. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






33. Last page visited






34. The failed delivery of email communication due to an undeviating reason like a non-existent address.






35. The many many long tail words we might want to rank for (e.g. bhojpuri books)






36. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






37. What you see when you perform a search on a search engine.






38. A document giving essential information concerning the problem that needs solving.






39. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






40. A protocol for sending messages from one server to another.






41. The list of links often found running down one side of a blog






42. The elements of a URL that are dynamically generated.






43. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






44. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






45. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






46. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






47. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






48. Links from external sites to our sites - if they like your stuff they will link to you






49. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






50. When businesses sell products/services to other businesses and not to consumers.







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