Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






2. Marketing through social platforms like Facebook or Twitter etc.






3. The activity of getting inbound links to your site - creating good content and making online friends is a start






4. How a web user moves through a website - and the elements that assist the user.






5. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






6. Items which appear on every page of a website.






7. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






8. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






9. When businesses sell products/services to other businesses and not to consumers.






10. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






11. A web address which is unique to every page on the Internet.






12. A protocol for sending messages from one server to another.






13. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






14. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






15. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






16. The page a link links to






17. Used on Twitter to help others follow certain conversations. Users tag their comments.






18. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






19. Converts a domain name into an IP address.






20. The code that is used to write most websites






21. Unrequested window that opens on top of the currently viewed window.






22. Unpaid traffic that Google etc send - based on your quality content






23. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






24. An online advertisement in the form of a graphic image that appears on a web page.






25. The listings on a SERP that are paid for.






26. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






27. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






28. How Adsense and its type of ads work - advertiser pays for every click






29. When businesses sell products/services to consumers.






30. The percent of emails determined as opened out of the total number of emails sent.






31. The definitive version. In SEO - it refers to a definitive URL.






32. Google's system where you can put Google ads on your own site and get paid for clicks






33. The visible - clickable text in a link.






34. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






35. A visitor completing a target action.






36. Tailoring content for many individuals.






37. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






38. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






39. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






40. To give permission for emails to be sent to you.






41. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






42. Buying traffic - Big sites with deep pockets dominate






43. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






44. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






45. A rough value Google assigns to a page






46. A software tool that collects data on website users based on metrics to measure its performance.






47. A search engine's set of rules for ranking web pages.






48. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






49. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






50. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times