Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commission structure where the affiliate earns a percentage of a sale.






2. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






3. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






4. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






5. Used on Twitter to help others follow certain conversations. Users tag their comments.






6. A version of HTML for mobile devices and other limited hardware.






7. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






8. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






9. A click on a link that leads to another website.






10. # of times a whole page is served (or loaded)






11. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






12. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






13. A function which allows the mobile user to click on a link to make a telephone call.






14. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






15. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






16. Unpaid traffic that Google etc send - based on your quality content






17. How many different people visit a page/site






18. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






19. The page a link links to






20. A software tool that collects data on website users based on metrics to measure its performance.






21. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






22. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






23. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






24. A protocol for sending messages from one server to another.






25. The paid search results on a SERP.






26. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






27. The many many long tail words we might want to rank for (e.g. bhojpuri books)






28. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






29. The positive outcome for a user that a feature provides.






30. A piece of code that tracks a user's interaction and movement through a website.






31. The degree to which a website is available to users with physical challenges or technical limitations.






32. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






33. Tailoring content for many individuals.






34. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






35. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






36. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






37. Type of internet marketing methods that is either illegal or frowned upon by search engines






38. This is what makes your offering different to your competitors'.






39. The definitive version. In SEO - it refers to a definitive URL.






40. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






41. Used to describe the relative position of a web page in the SERPs.






42. A character used to define a group of users to a website.






43. The name that is chosen to appear in the sender or from field of an email.






44. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






45. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






46. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






47. A visitor completing a target action.






48. An online advertisement in the form of a graphic image that appears on a web page.






49. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






50. The activity of getting inbound links to your site - creating good content and making online friends is a start