Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






2. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






3. What you see when you perform a search on a search engine.






4. Converts a domain name into an IP address.






5. Commission structure where the affiliate earns a percentage of a sale.






6. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






7. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






8. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






9. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






10. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






11. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






12. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






13. The list of links often found running down one side of a blog






14. A visitor completing a target action.






15. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






16. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






17. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






18. A version of HTML for mobile devices and other limited hardware.






19. The Affiliate or Publisher markets the products of the Merchant.






20. # of times a whole page is served (or loaded)






21. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






22. The visitors that visit a website.






23. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






24. Leftover Ad space that hasn't been sold






25. The code that is used to write most websites






26. A piece of code that tracks a user's interaction and movement through a website.






27. # of files a site served (or loaded)






28. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






29. How many different people visit a page/site






30. A prominent aspect of a product which is beneficial to users.






31. This is what makes your offering different to your competitors'.






32. A metric that indicates whether a website is achieving its goals.






33. A document giving essential information concerning the problem that needs solving.






34. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






35. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






36. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






37. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






38. Last page visited






39. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






40. When businesses sell products/services to other businesses and not to consumers.






41. The layout and structure of a website - which should be according to information hierarchy and categories.






42. A character used to define a group of users to a website.






43. Marketing through social platforms like Facebook or Twitter etc.






44. The name that is chosen to appear in the sender or from field of an email.






45. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






46. Used to describe the relative position of a web page in the SERPs.






47. The IP address is an exclusive number - which is used to represent every single computer in a network.






48. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






49. A specific action or method that contributes to achieving a goal.






50. The definitive version. In SEO - it refers to a definitive URL.