Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






2. All the content that can be seen on a screen without scrolling down.






3. The visible - clickable text in a link.






4. How Adsense and its type of ads work - advertiser pays for every click






5. Newspapers - magazines - television and publishing houses are the realm of traditional media.






6. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






7. When businesses sell products/services to other businesses and not to consumers.






8. Items which appear on every page of a website.






9. Google's system where you can put Google ads on your own site and get paid for clicks






10. How a web user moves through a website - and the elements that assist the user.






11. The activity of getting inbound links to your site - creating good content and making online friends is a start






12. The IP address is an exclusive number - which is used to represent every single computer in a network.






13. A click on a link that leads to another website.






14. The degree to which a website is available to users with physical challenges or technical limitations.






15. What you see when you perform a search on a search engine.






16. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






17. A search engine's set of rules for ranking web pages.






18. Buying traffic - Big sites with deep pockets dominate






19. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






20. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






21. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






22. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






23. Links from external sites to our sites - if they like your stuff they will link to you






24. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






25. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






26. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






27. A protocol for sending messages from one server to another.






28. The name that is chosen to appear in the sender or from field of an email.






29. The many many long tail words we might want to rank for (e.g. bhojpuri books)






30. A character used to define a group of users to a website.






31. The paid search results on a SERP.






32. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






33. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






34. The page a link links to






35. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






36. A function which allows the mobile user to click on a link to make a telephone call.






37. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






38. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






39. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






40. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






41. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






42. Type of internet marketing methods that is either illegal or frowned upon by search engines






43. An online advertisement in the form of a graphic image that appears on a web page.






44. Unrequested window that opens on top of the currently viewed window.






45. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






46. The visitors that visit a website.






47. Content websites that serve PPC adverts from the same provider - such as AdWords.






48. A metric that indicates whether a website is achieving its goals.






49. Used on Twitter to help others follow certain conversations. Users tag their comments.






50. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.