Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing through social platforms like Facebook or Twitter etc.






2. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






3. # of times a whole page is served (or loaded)






4. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






5. A click on a link that leads to another website.






6. A web address which is unique to every page on the Internet.






7. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






8. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






9. How Adsense and its type of ads work - advertiser pays for every click






10. The elements of a URL that are dynamically generated.






11. A visitor completing a target action.






12. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






13. The IP address is an exclusive number - which is used to represent every single computer in a network.






14. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






15. The code that is used to write most websites






16. How many different people visit a page/site






17. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






18. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






19. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






20. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






21. Another name for headline - a great headline is the first thing that attracts users






22. Google's system where you can put Google ads on your own site and get paid for clicks






23. The visitors that visit a website.






24. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






25. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






26. Commission structure where the affiliate earns a percentage of a sale.






27. Last page visited






28. The visible - clickable text in a link.






29. To get free search traffic - think: why will they link to you?






30. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






31. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






32. A search engine's set of rules for ranking web pages.






33. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






34. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






35. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






36. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






37. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






38. A piece of code that tracks a user's interaction and movement through a website.






39. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






40. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






41. When businesses sell products/services to consumers.






42. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






43. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






44. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






45. A specific action or method that contributes to achieving a goal.






46. # of files a site served (or loaded)






47. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






48. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






49. Used on Twitter to help others follow certain conversations. Users tag their comments.






50. Transactions that take place before information is sent to the server.