Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A rough value Google assigns to a page






2. What you see when you perform a search on a search engine.






3. When businesses sell products/services to other businesses and not to consumers.






4. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






5. How many different people visit a page/site






6. The paid search results on a SERP.






7. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






8. All the content that can be seen on a screen without scrolling down.






9. Used to describe the relative position of a web page in the SERPs.






10. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






11. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






12. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






13. A prominent aspect of a product which is beneficial to users.






14. Words or phrases that describe content and used when searching for something using a search engine.






15. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






16. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






17. A function which allows the mobile user to click on a link to make a telephone call.






18. The name that is chosen to appear in the sender or from field of an email.






19. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






20. Leftover Ad space that hasn't been sold






21. Content websites that serve PPC adverts from the same provider - such as AdWords.






22. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






23. An online advertisement in the form of a graphic image that appears on a web page.






24. Type of internet marketing methods that is either illegal or frowned upon by search engines






25. A visitor completing a target action.






26. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






27. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






28. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






29. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.






30. Marketing through social platforms like Facebook or Twitter etc.






31. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






32. More than one keyword can be referred to as a keyword phrase.






33. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






34. Last page visited






35. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






36. A click on a link that leads to another website.






37. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






38. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






39. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






40. The elements of a URL that are dynamically generated.






41. Links from one page on our site to another






42. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






43. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






44. How Adsense and its type of ads work - advertiser pays for every click






45. The list of links often found running down one side of a blog






46. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






47. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






48. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






49. A search engine's set of rules for ranking web pages.






50. Converts a domain name into an IP address.