Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






2. Commission structure where the affiliate earns a percentage of a sale.






3. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






4. The many many long tail words we might want to rank for (e.g. bhojpuri books)






5. How many different people visit a page/site






6. The percent of emails determined as opened out of the total number of emails sent.






7. A protocol for sending messages from one server to another.






8. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






9. The name that is chosen to appear in the sender or from field of an email.






10. The number of individuals who forwarded a specific email on.






11. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






12. Leftover Ad space that hasn't been sold






13. How most sites price ads






14. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






15. Marketing through social platforms like Facebook or Twitter etc.






16. The number of times a keyword or key phrase appears on a website.






17. Transactions that take place before information is sent to the server.






18. Targeted advertising based on content of the web page - e.g. Adsense






19. The layout and structure of a website - which should be according to information hierarchy and categories.






20. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






21. Unrequested window that opens on top of the currently viewed window.






22. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






23. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






24. The elements of a URL that are dynamically generated.






25. A search engine's set of rules for ranking web pages.






26. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






27. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






28. The listings on a SERP that are paid for.






29. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






30. When businesses sell products/services to other businesses and not to consumers.






31. To get free search traffic - think: why will they link to you?






32. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






33. Another name for headline - a great headline is the first thing that attracts users






34. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






35. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






36. Newspapers - magazines - television and publishing houses are the realm of traditional media.






37. Last page visited






38. Type of internet marketing methods that is either illegal or frowned upon by search engines






39. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






40. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






41. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






42. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






43. A character used to define a group of users to a website.






44. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






45. A prominent aspect of a product which is beneficial to users.






46. A rough value Google assigns to a page






47. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






48. Content websites that serve PPC adverts from the same provider - such as AdWords.






49. A specific action or method that contributes to achieving a goal.






50. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away