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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
page
Opt-in
Opt-out
Unique selling point (USP)
2. A rough value Google assigns to a page
page rank
Strategy
App
blog roll
3. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Traffic
adsense
Accessibility
Alt tag
4. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
Meta tags
Dynamic keyword insertion
redirects
SEM/PPC (Search Engine Marketing / Pay per click)
5. The IP address is an exclusive number - which is used to represent every single computer in a network.
unique visitors
Popup
Internet Protocol (IP) Address
SEM/PPC (Search Engine Marketing / Pay per click)
6. A function which allows the mobile user to click on a link to make a telephone call.
Click-to-call
hits
Alt tag
pinnacle key words / search words
7. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
website
Call to action (CTA)
Tracking
Home page
8. The paid search results on a SERP.
Sponsored links
Cost per Lead (CPL)
3G
Viral video
9. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
black hat
monetization
redirects
reciprocal linking
10. This is what makes your offering different to your competitors'.
reciprocal linking
Tracking
Unique selling point (USP)
link building
11. Tailoring content for many individuals.
Mass customisation
Popup
Domain Name System(DNS)
click through rate
12. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
title
crawler/spider/robot/bot
website
Strategy
13. A software tool that collects data on website users based on metrics to measure its performance.
Brief
Web analytics
landing page
Active verb
14. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Traditional media
URL rewriting
page views
Breadcrumbs
15. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
list
exit page
link farm
Affiliate or Publisher
16. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
Compact HyperText Markup Language (CHTML)
HTML5
viral
bounce rate
17. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Google AdWords
Traditional media
Referrer
permalink
18. The number of individuals who forwarded a specific email on.
crawler/spider/robot/bot
Unique forwarders
Information architecture
website
19. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Commission
Conversion
Key performance indicator (KPI)
Spider
20. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
House list
monetization
nofollow
Viral video
21. The layout and structure of a website - which should be according to information hierarchy and categories.
Tracking code
Information architecture
Simple Mail Transfer Protocol (SMTP)
Opt-in
22. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
news sharing
landing page
exit page
Internet Service Provider (ISP)
23. Google's system where you can put Google ads on your own site and get paid for clicks
Domain name
Call to action (CTA)
adsense
Feature
24. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
long tail key words / search words
Above the fold
Conversion
Keyword rankings
25. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
Server-side
Internet Protocol (IP) Address
Canonical
unique domains
26. How a web user moves through a website - and the elements that assist the user.
Domain Name System(DNS)
Keyword rankings
Navigation
link farm
27. More than one keyword can be referred to as a keyword phrase.
link equity / link juice
Web analytics
Keyword phrase
canonical version
28. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Alt tag
White list
Commission
Robot.txt
29. A web address which is unique to every page on the Internet.
Tracking
news sharing
Meta tags
Universal Resource Locator (URL)
30. Unpaid traffic that Google etc send - based on your quality content
organic / natural traffic
title
SEO (Search Engine Optimization)
Nofollow link
31. How Adsense and its type of ads work - advertiser pays for every click
CPC (Cost per click)
Simple Mail Transfer Protocol (SMTP)
Dynamic keyword insertion
Common Page Elements
32. The listings on a SERP that are paid for.
Anchor text
Heading tags
Dynamic parameter
Paid search results
33. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Internet Service Provider (ISP)
Google AdWords
WebPR
crawler/spider/robot/bot
34. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
crawler/spider/robot/bot
Active verb
long tail key words / search words
nofollow
35. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Call to action (CTA)
Internet Service Provider (ISP)
Accessibility
Persona
36. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Meta data
White list
Business to Consumers (B2C)
Animated GIF
37. The name that is chosen to appear in the sender or from field of an email.
3G
Sender alias
Database
Action
38. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
black hat
Strategy
bounce rate
URL rewriting
39. Transactions that take place before information is sent to the server.
Viral video
Internet Protocol (IP) Address
unique visitors
Client-side
40. A prominent aspect of a product which is beneficial to users.
Feature
link building
House list
Universal Resource Locator (URL)
41. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
page views
Traffic
adwords
Conversion
42. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
hashtag
long tail key words / search words
Usability
Accessibility
43. Targeted advertising based on content of the web page - e.g. Adsense
Internet Protocol (IP) Address
page
news sharing
contextual advertising
44. A document giving essential information concerning the problem that needs solving.
Unique selling point (USP)
Brief
list
Session
45. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Alt text
Viral video
Advert
White list
46. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
crawler/spider/robot/bot
Internet Service Provider (ISP)
Hyperlink
twitterati
47. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
co-op ad
Internet Portal (IP) address
SMM (Social Media Marketing)
Traffic
48. The percent of emails determined as opened out of the total number of emails sent.
Open rate
CPM (Cost per thousand impressions)
Anchor text
hits
49. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
adwords
Algorithm
Heading tags
unique visitors
50. Links from external sites to our sites - if they like your stuff they will link to you
bounce rate
Opt-in
inbound links / back links
SEO (Search Engine Optimization)