Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






2. A software tool that collects data on website users based on metrics to measure its performance.






3. Transactions that take place before information is sent to the server.






4. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






5. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






6. Targeted advertising based on content of the web page - e.g. Adsense






7. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






8. How many different people visit a page/site






9. Tailoring content for many individuals.






10. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






11. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






12. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






13. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






14. A metric that indicates whether a website is achieving its goals.






15. The layout and structure of a website - which should be according to information hierarchy and categories.






16. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






17. # of times a whole page is served (or loaded)






18. An approach to web design that aims for lightweight code and standards compliant websites.






19. Items which appear on every page of a website.






20. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






21. A character used to define a group of users to a website.






22. How Adsense and its type of ads work - advertiser pays for every click






23. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






24. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






25. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






26. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






27. # of files a site served (or loaded)






28. The degree to which a website is available to users with physical challenges or technical limitations.






29. Marketing through social platforms like Facebook or Twitter etc.






30. Unrequested window that opens on top of the currently viewed window.






31. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






32. The list of links often found running down one side of a blog






33. How a web user moves through a website - and the elements that assist the user.






34. The elements of a URL that are dynamically generated.






35. The listings on a SERP that are paid for.






36. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






37. Build one if you want total control over its content and all activity






38. A specific action or method that contributes to achieving a goal.






39. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






40. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






41. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






42. A version of HTML for mobile devices and other limited hardware.






43. Links from external sites to our sites - if they like your stuff they will link to you






44. Transactions that take place on the server.






45. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






46. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






47. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






48. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






49. An online advertisement in the form of a graphic image that appears on a web page.






50. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away