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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
pinnacle key words / search words
Flash
Google AdWords
Double opt-in
2. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Accessibility
WebPR
Mass customisation
Call to action (CTA)
3. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
black hat
Internet Service Provider (ISP)
Referrer
Tracking
4. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
link equity / link juice
Conversion
Traffic
Alt text
5. The visitors that visit a website.
Animated GIF
Backlink
Alt tag
Traffic
6. When businesses sell products/services to consumers.
Business to Consumers (B2C)
permalink
Anchor text
Advert
7. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
3G
Online Reputation Management (ORM)
exit page
Database
8. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
CPM (Cost per thousand impressions)
pinnacle key words / search words
Organic search results
Breadcrumbs
9. Last page visited
unique domains
Soft bounce
internal links
exit page
10. Marketing through social platforms like Facebook or Twitter etc.
redirects
adsense
Dynamic parameter
SMM (Social Media Marketing)
11. A prominent aspect of a product which is beneficial to users.
Feature
list
Banner
Common Page Elements
12. Words or phrases that describe content and used when searching for something using a search engine.
Benefit
Cascading Style Sheets (CSS)
click through rate
keywords
13. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
co-op ad
Spider
Banner
pinnacle key words / search words
14. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Content network
Domain name
White list
CPC (Cost per click)
15. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
link bait
Business to Consumers (B2C)
twitterati
Clickthrough
16. The paid search results on a SERP.
Sponsored links
Breadcrumbs
Canonical
Domain Name System(DNS)
17. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
WebPR
White list
Cookie
Ranking
18. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Strategy
URL rewriting
viral
co-op ad
19. More than one keyword can be referred to as a keyword phrase.
Keyword phrase
unique visitors
Meta data
Universal Resource Locator (URL)
20. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
black hat
page
hashtag
Heading tags
21. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Conversion
adwords
Domain name
hits
22. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
Backlink
3G
Alt tag
Alt text
23. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
website
unique visitors
monetization
Google AdWords
24. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Cascading Style Sheets (CSS)
Strategy
Common Page Elements
Customer Relationship Management (CRM)
25. # of times a whole page is served (or loaded)
page views
keywords
Compact HyperText Markup Language (CHTML)
Search engine results page (SERP)
26. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
Dynamic parameter
reciprocal linking
organic / natural traffic
Brief
27. Tailoring content for many individuals.
Sponsored links
Clickthrough
CPM (Cost per thousand impressions)
Mass customisation
28. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
Benefit
Viral video
nofollow
Domain Name System(DNS)
29. What you see when you perform a search on a search engine.
Referrer
Viral video
keywords
Search engine results page (SERP)
30. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Referrer
Commission
pinnacle key words / search words
permalink
31. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
URL rewriting
canonical version
Domain name
monetization
32. Used to describe the relative position of a web page in the SERPs.
news sharing
Universal Resource Locator (URL)
Ranking
keywords
33. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Common Page Elements
Mass customisation
Spider
Keyword frequency
34. A search engine's set of rules for ranking web pages.
canonical version
Algorithm
Click-to-call
Accessibility
35. A character used to define a group of users to a website.
Persona
Viral video
Anchor text
affiliate
36. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Internet Service Provider (ISP)
title
Action
HTML5
37. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Meta data
adwords
Backlink
conversion rate
38. An approach to web design that aims for lightweight code and standards compliant websites.
Cascading Style Sheets (CSS)
Web analytics
Affiliate or Publisher
CPC (Cost per click)
39. Links from one page on our site to another
Keyword rankings
internal links
Anchor text
website
40. A version of HTML for mobile devices and other limited hardware.
Above the fold
Cost per Lead (CPL)
Compact HyperText Markup Language (CHTML)
Business to Business (B2B)
41. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
adsense
Session
Internet Service Provider (ISP)
Mass customisation
42. Transactions that take place before information is sent to the server.
permalink
Client-side
Compact HyperText Markup Language (CHTML)
Meta tags
43. A specific action or method that contributes to achieving a goal.
conversion rate
Mass customisation
list
Tactic
44. Newspapers - magazines - television and publishing houses are the realm of traditional media.
co-op ad
Traditional media
Heading tags
nofollow
45. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Mass customisation
Double opt-in
remnant ad
page rank
46. A software tool that collects data on website users based on metrics to measure its performance.
Session
Soft bounce
CPM (Cost per thousand impressions)
Web analytics
47. Unrequested window that opens on top of the currently viewed window.
inbound links / back links
Popup
Keyword rankings
Cost per Lead (CPL)
48. A document giving essential information concerning the problem that needs solving.
Brief
Backlink
title
HTML5
49. The IP address is an exclusive number - which is used to represent every single computer in a network.
page
canonical version
inbound links / back links
Internet Protocol (IP) Address
50. How most sites price ads
website
bounce rate
Animated GIF
CPM (Cost per thousand impressions)