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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Feature
conversion rate
page views
Backlink
2. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
SEO (Search Engine Optimization)
Sponsored links
HTML5
adsense
3. How a web user moves through a website - and the elements that assist the user.
Navigation
Nofollow link
bounce rate
canonical version
4. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Domain name
adsense
Cost per Lead (CPL)
Keyword frequency
5. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
affiliate
contextual advertising
adsense
Usability
6. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
Traffic
Accessibility
nofollow
Business to Business (B2B)
7. Commission structure where the affiliate earns a percentage of a sale.
affiliate
Revenue share
adsense
organic / natural traffic
8. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
Conversion
affiliate
Sender alias
redirects
9. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Domain name
Robot.txt
Breadcrumbs
Cascading Style Sheets (CSS)
10. When businesses sell products/services to consumers.
canonical version
Business to Consumers (B2C)
Compact HyperText Markup Language (CHTML)
long tail key words / search words
11. Items which appear on every page of a website.
title
Strategy
Breadcrumbs
Common Page Elements
12. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Traditional media
Server-side
Affiliate or Publisher
Domain Name System(DNS)
13. The paid search results on a SERP.
permalink
internal links
organic / natural traffic
Sponsored links
14. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
Web analytics
Nofollow link
affiliate
Above the fold
15. Type of internet marketing methods that is either illegal or frowned upon by search engines
Tracking
black hat
Animated GIF
Backlink
16. The IP address is an exclusive number - which is used to represent every single computer in a network.
Internet Protocol (IP) Address
Usability
Domain name
list
17. The activity of getting inbound links to your site - creating good content and making online friends is a start
Business to Consumers (B2C)
Above the fold
link building
Google AdWords
18. Last page visited
link farm
Traditional media
exit page
Nofollow link
19. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Commission
Home page
twitterati
unique domains
20. Another name for headline - a great headline is the first thing that attracts users
unique domains
Persona
long tail key words / search words
title
21. A metric that indicates whether a website is achieving its goals.
Universal Resource Locator (URL)
Key performance indicator (KPI)
link farm
Canonical
22. Words or phrases that describe content and used when searching for something using a search engine.
Traffic
keywords
CPC (Cost per click)
Home page
23. The actual text of a link (the highlighted text you can click to go to the linked page)
affiliate
Web analytics
anchor text
reciprocal linking
24. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Sponsored links
long tail key words / search words
Organic search results
Strategy
25. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
page
Popup
reciprocal linking
Dynamic keyword insertion
26. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
unique visitors
pinnacle key words / search words
Strategy
Business to Business (B2B)
27. The listings on a SERP that are paid for.
Accessibility
Paid search results
Unique forwarders
Feature
28. Links from external sites to our sites - if they like your stuff they will link to you
unique domains
Business to Consumers (B2C)
inbound links / back links
click through rate
29. The many many long tail words we might want to rank for (e.g. bhojpuri books)
long tail key words / search words
SEM/PPC (Search Engine Marketing / Pay per click)
black hat
pinnacle key words / search words
30. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
inbound links / back links
App
Advert
bounce rate
31. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
hits
Online Reputation Management (ORM)
Domain name
Referrer
32. A protocol for sending messages from one server to another.
Simple Mail Transfer Protocol (SMTP)
viral
adwords
Flash
33. A prominent aspect of a product which is beneficial to users.
Above the fold
Mass customisation
Referrer
Feature
34. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
Content network
crawler/spider/robot/bot
landing page
Flash
35. A web address which is unique to every page on the Internet.
Cookie
Universal Resource Locator (URL)
Home page
Cost per Lead (CPL)
36. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
White list
Accessibility
time on site
Session
37. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Soft bounce
Traffic
Tracking
Server-side
38. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Key performance indicator (KPI)
Animated GIF
link equity / link juice
blog roll
39. The visitors that visit a website.
Internet Service Provider (ISP)
Traffic
HTML5
Conversion
40. Build one if you want total control over its content and all activity
list
unique visitors
website
Session
41. The number of individuals who forwarded a specific email on.
Animated GIF
pinnacle key words / search words
Unique forwarders
Online Reputation Management (ORM)
42. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
canonical version
crawler/spider/robot/bot
Client-side
Database
43. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Heading tags
unique domains
Call to action (CTA)
Internet Protocol (IP) Address
44. The definitive version. In SEO - it refers to a definitive URL.
Canonical
Keyword rankings
Unique selling point (USP)
Opt-in
45. The degree to which a website is available to users with physical challenges or technical limitations.
Web analytics
Open rate
Opt-in
Accessibility
46. An email database a company generates itself without purchasing or renting names.
Clickthrough
House list
Algorithm
exit page
47. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
Sponsored links
monetization
contextual advertising
Hard bounce
48. A click on a link that leads to another website.
Strategy
Business to Consumers (B2C)
Clickthrough
Advert
49. Google's system where you can put Google ads on your own site and get paid for clicks
monetization
Sponsored links
Compact HyperText Markup Language (CHTML)
adsense
50. Success rate of your Ad; how many people "buy" or completed the transaction
Algorithm
Content network
conversion rate
Usability