Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's system where you can put Google ads on your own site and get paid for clicks






2. When businesses sell products/services to other businesses and not to consumers.






3. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






4. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






5. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






6. The many many long tail words we might want to rank for (e.g. bhojpuri books)






7. Success rate of your Ad; how many people "buy" or completed the transaction






8. Converts a domain name into an IP address.






9. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






10. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






11. Used on Twitter to help others follow certain conversations. Users tag their comments.






12. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






13. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






14. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






15. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






16. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






17. The failed delivery of email communication due to an undeviating reason like a non-existent address.






18. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






19. An approach to web design that aims for lightweight code and standards compliant websites.






20. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






21. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






22. The IP address is an exclusive number - which is used to represent every single computer in a network.






23. How Adsense and its type of ads work - advertiser pays for every click






24. How most sites price ads






25. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






26. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






27. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






28. The Affiliate or Publisher markets the products of the Merchant.






29. The visitors that visit a website.






30. Last page visited






31. Content websites that serve PPC adverts from the same provider - such as AdWords.






32. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






33. When businesses sell products/services to consumers.






34. This is what makes your offering different to your competitors'.






35. Links from external sites to our sites - if they like your stuff they will link to you






36. A software tool that collects data on website users based on metrics to measure its performance.






37. An email database a company generates itself without purchasing or renting names.






38. A web address which is unique to every page on the Internet.






39. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






40. A visitor completing a target action.






41. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






42. # of times a whole page is served (or loaded)






43. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






44. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






45. Transactions that take place before information is sent to the server.






46. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






47. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






48. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






49. Words or phrases that describe content and used when searching for something using a search engine.






50. Build one if you want total control over its content and all activity