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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's system where you can put Google ads on your own site and get paid for clicks
Session
adsense
Strategy
Popup
2. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Business to Business (B2B)
inbound links / back links
link bait
Strategy
3. Used on Twitter to help others follow certain conversations. Users tag their comments.
hashtag
Keyword phrase
Alt text
Strategy
4. A visitor completing a target action.
Conversion
Home page
Flash
Commission
5. A character used to define a group of users to a website.
Persona
Keyword rankings
click through rate
Session
6. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Traffic
Dynamic keyword insertion
Spider
Traditional media
7. Retailer & manufacturer splitting the cost of an Ad - happens in the music business
page rank
Ranking
co-op ad
Open rate
8. The code that is used to write most websites
HyperText Markup Language (HTML)
Alt text
Algorithm
Hyperlink
9. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
reciprocal linking
Unique forwarders
Cookie
Referrer
10. Success rate of your Ad; how many people "buy" or completed the transaction
Organic search results
conversion rate
WebPR
blog roll
11. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Cost per Lead (CPL)
Domain Name System(DNS)
House list
affiliate
12. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
hits
Strategy
Traffic
Keyword frequency
13. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
Alt text
pinnacle key words / search words
click through rate
unique domains
14. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Google AdWords
link equity / link juice
Commission
Anchor text
15. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.
Popup
organic / natural traffic
permalink
Database
16. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Database
link equity / link juice
Navigation
Above the fold
17. Type of internet marketing methods that is either illegal or frowned upon by search engines
Database
Clickthrough
Algorithm
black hat
18. A metric that indicates whether a website is achieving its goals.
Internet Protocol (IP) Address
Domain Name System(DNS)
viral
Key performance indicator (KPI)
19. The positive outcome for a user that a feature provides.
Benefit
Business to Business (B2B)
keywords
affiliate
20. The number of individuals who forwarded a specific email on.
Unique forwarders
Usability
unique domains
Server-side
21. Tailoring content for many individuals.
keywords
App
Mass customisation
Canonical
22. An approach to web design that aims for lightweight code and standards compliant websites.
unique domains
viral
Google AdWords
Cascading Style Sheets (CSS)
23. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
link bait
Revenue share
Referrer
Affiliate or Publisher
24. The activity of getting inbound links to your site - creating good content and making online friends is a start
link building
Web analytics
Flash
Accessibility
25. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Cascading Style Sheets (CSS)
WebPR
SEM/PPC (Search Engine Marketing / Pay per click)
White list
26. This is what makes your offering different to your competitors'.
nofollow
Paid search results
page
Unique selling point (USP)
27. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
adwords
canonical version
Backlink
Meta data
28. Build one if you want total control over its content and all activity
link equity / link juice
Sender alias
redirects
website
29. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
twitterati
Compact HyperText Markup Language (CHTML)
Hyperlink
contextual advertising
30. A protocol for sending messages from one server to another.
Simple Mail Transfer Protocol (SMTP)
Heading tags
remnant ad
Canonical
31. A click on a link that leads to another website.
Clickthrough
conversion rate
Popup
Online Reputation Management (ORM)
32. When businesses sell products/services to consumers.
Business to Consumers (B2C)
Usability
Affiliate or Publisher
Canonical
33. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Breadcrumbs
landing page
Domain Name System(DNS)
Heading tags
34. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
page views
Online Reputation Management (ORM)
Customer Relationship Management (CRM)
blog roll
35. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
White list
Heading tags
Organic search results
Backlink
36. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
nofollow
Cascading Style Sheets (CSS)
Soft bounce
Breadcrumbs
37. To give permission for emails to be sent to you.
Home page
Open rate
Opt-in
news sharing
38. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.
Meta data
Viral video
Simple Mail Transfer Protocol (SMTP)
Alt tag
39. An online advertisement in the form of a graphic image that appears on a web page.
Ranking
link farm
Benefit
Banner
40. A piece of code that tracks a user's interaction and movement through a website.
Search engine results page (SERP)
Mass customisation
Tracking code
Simple Mail Transfer Protocol (SMTP)
41. # of files a site served (or loaded)
Common Page Elements
hits
Domain Name System(DNS)
internal links
42. Links from external sites to our sites - if they like your stuff they will link to you
Double opt-in
Hard bounce
House list
inbound links / back links
43. The listings on a SERP that are paid for.
Hard bounce
Breadcrumbs
Paid search results
WebPR
44. An email database a company generates itself without purchasing or renting names.
Home page
blog roll
House list
viral
45. A software tool that collects data on website users based on metrics to measure its performance.
Tracking
hashtag
Web analytics
co-op ad
46. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
Compact HyperText Markup Language (CHTML)
unique domains
Advert
Cookie
47. More than one keyword can be referred to as a keyword phrase.
Canonical
Sender alias
unique visitors
Keyword phrase
48. Targeted advertising based on content of the web page - e.g. Adsense
Backlink
black hat
contextual advertising
Paid search results
49. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Strategy
Client-side
Keyword rankings
Nofollow link
50. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.
Dynamic keyword insertion
affiliate
Sponsored links
Internet Protocol (IP) Address
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