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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Unique forwarders
Tactic
Active verb
contextual advertising
2. A click on a link that leads to another website.
Open rate
viral
Clickthrough
Domain Name System(DNS)
3. A metric that indicates whether a website is achieving its goals.
Key performance indicator (KPI)
bounce rate
pinnacle key words / search words
Traditional media
4. Success rate of your Ad; how many people "buy" or completed the transaction
Nofollow link
blog roll
redirects
conversion rate
5. The definitive version. In SEO - it refers to a definitive URL.
bounce rate
Client-side
Canonical
Alt text
6. The Affiliate or Publisher markets the products of the Merchant.
Affiliate or Publisher
Client-side
Flash
Brief
7. The layout and structure of a website - which should be according to information hierarchy and categories.
Information architecture
Breadcrumbs
Nofollow link
Business to Consumers (B2C)
8. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
HyperText Markup Language (HTML)
Usability
Navigation
link equity / link juice
9. A version of HTML for mobile devices and other limited hardware.
Animated GIF
Usability
Compact HyperText Markup Language (CHTML)
Search engine results page (SERP)
10. A specific action or method that contributes to achieving a goal.
Tactic
Affiliate or Publisher
page
Clickthrough
11. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
Cookie
Brief
contextual advertising
list
12. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
SEO (Search Engine Optimization)
link farm
Open rate
blog roll
13. A document giving essential information concerning the problem that needs solving.
link equity / link juice
Canonical
Brief
exit page
14. Google's system where you can put Google ads on your own site and get paid for clicks
adsense
Strategy
Unique selling point (USP)
Usability
15. The IP address is an exclusive number - which is used to represent every single computer in a network.
Internet Protocol (IP) Address
Sender alias
blog roll
Universal Resource Locator (URL)
16. When businesses sell products/services to consumers.
news sharing
CPC (Cost per click)
Advert
Business to Consumers (B2C)
17. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Google AdWords
landing page
twitterati
SMM (Social Media Marketing)
18. The page a link links to
Sender alias
Keyword frequency
click through rate
landing page
19. What you see when you perform a search on a search engine.
time on site
Compact HyperText Markup Language (CHTML)
unique domains
Search engine results page (SERP)
20. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Tracking
Ranking
Search engine results page (SERP)
Usability
21. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Strategy
Unique selling point (USP)
adsense
hashtag
22. Unpaid traffic that Google etc send - based on your quality content
Robot.txt
Traditional media
Double opt-in
organic / natural traffic
23. Links from one page on our site to another
Nofollow link
Click-to-call
internal links
canonical version
24. The number of times a keyword or key phrase appears on a website.
Keyword frequency
Web analytics
Meta tags
Algorithm
25. Used on Twitter to help others follow certain conversations. Users tag their comments.
hashtag
long tail key words / search words
Unique selling point (USP)
permalink
26. The paid search results on a SERP.
crawler/spider/robot/bot
Google AdWords
SEO (Search Engine Optimization)
Sponsored links
27. The actual text of a link (the highlighted text you can click to go to the linked page)
Content network
Algorithm
Server-side
anchor text
28. The positive outcome for a user that a feature provides.
viral
CPC (Cost per click)
Benefit
Persona
29. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
Robot.txt
Session
White list
black hat
30. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Internet Portal (IP) address
exit page
Database
Customer Relationship Management (CRM)
31. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
unique domains
link building
unique visitors
Hyperlink
32. An email database a company generates itself without purchasing or renting names.
Conversion
Sender alias
twitterati
House list
33. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
Internet Portal (IP) address
news sharing
Action
Navigation
34. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Above the fold
redirects
Soft bounce
Usability
35. Type of internet marketing methods that is either illegal or frowned upon by search engines
internal links
black hat
hits
Strategy
36. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Mass customisation
link equity / link juice
Alt tag
Alt text
37. How a web user moves through a website - and the elements that assist the user.
Strategy
Tracking code
Key performance indicator (KPI)
Navigation
38. An approach to web design that aims for lightweight code and standards compliant websites.
Cascading Style Sheets (CSS)
CPM (Cost per thousand impressions)
Unique forwarders
page views
39. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature
page views
viral
page rank
Tracking code
40. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
landing page
link equity / link juice
Internet Service Provider (ISP)
Revenue share
41. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
Opt-out
SEM/PPC (Search Engine Marketing / Pay per click)
Opt-in
Usability
42. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
Compact HyperText Markup Language (CHTML)
link farm
HTML5
Call to action (CTA)
43. Links from external sites to our sites - if they like your stuff they will link to you
URL rewriting
inbound links / back links
exit page
page rank
44. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
link farm
SEM/PPC (Search Engine Marketing / Pay per click)
Customer Relationship Management (CRM)
Cost per Lead (CPL)
45. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
website
long tail key words / search words
Heading tags
Compact HyperText Markup Language (CHTML)
46. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
click through rate
Alt tag
link equity / link juice
website
47. # of files a site served (or loaded)
hits
co-op ad
Alt text
URL rewriting
48. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
Online Reputation Management (ORM)
Commission
Search engine results page (SERP)
crawler/spider/robot/bot
49. A software tool that collects data on website users based on metrics to measure its performance.
Keyword phrase
Web analytics
Organic search results
Advert
50. The number of individuals who forwarded a specific email on.
Viral video
Cost per Lead (CPL)
Unique forwarders
URL rewriting