Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An online advertisement in the form of a graphic image that appears on a web page.






2. A software tool that collects data on website users based on metrics to measure its performance.






3. The Affiliate or Publisher markets the products of the Merchant.






4. Links from one page on our site to another






5. The degree to which a website is available to users with physical challenges or technical limitations.






6. The definitive version. In SEO - it refers to a definitive URL.






7. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






8. Newspapers - magazines - television and publishing houses are the realm of traditional media.






9. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






10. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






11. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






12. How a web user moves through a website - and the elements that assist the user.






13. Used on Twitter to help others follow certain conversations. Users tag their comments.






14. An email database a company generates itself without purchasing or renting names.






15. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






16. Content websites that serve PPC adverts from the same provider - such as AdWords.






17. When businesses sell products/services to consumers.






18. A web address which is unique to every page on the Internet.






19. How Adsense and its type of ads work - advertiser pays for every click






20. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






21. This is what makes your offering different to your competitors'.






22. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






23. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






24. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






25. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






26. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






27. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






28. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






29. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






30. Links from external sites to our sites - if they like your stuff they will link to you






31. The list of links often found running down one side of a blog






32. What you see when you perform a search on a search engine.






33. A click on a link that leads to another website.






34. The listings on a SERP that are paid for.






35. Google's system where you can put Google ads on your own site and get paid for clicks






36. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






37. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






38. The percent of emails determined as opened out of the total number of emails sent.






39. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






40. Items which appear on every page of a website.






41. Words or phrases that describe content and used when searching for something using a search engine.






42. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






43. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






44. A search engine's set of rules for ranking web pages.






45. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






46. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






47. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






48. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






49. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






50. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.