Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






2. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






3. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






4. Type of internet marketing methods that is either illegal or frowned upon by search engines






5. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






6. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






7. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






8. The list of links often found running down one side of a blog






9. The name that is chosen to appear in the sender or from field of an email.






10. Used to describe the relative position of a web page in the SERPs.






11. This is what makes your offering different to your competitors'.






12. The page a link links to






13. Google's system where you can put Google ads on your own site and get paid for clicks






14. Links from external sites to our sites - if they like your stuff they will link to you






15. The failed delivery of email communication due to an undeviating reason like a non-existent address.






16. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






17. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






18. Links from one page on our site to another






19. What you see when you perform a search on a search engine.






20. An email database a company generates itself without purchasing or renting names.






21. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






22. The number of individuals who forwarded a specific email on.






23. More than one keyword can be referred to as a keyword phrase.






24. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






25. The visible - clickable text in a link.






26. A rough value Google assigns to a page






27. A visitor completing a target action.






28. Build one if you want total control over its content and all activity






29. The actual text of a link (the highlighted text you can click to go to the linked page)






30. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






31. The listings on a SERP that are paid for.






32. How most sites price ads






33. The definitive version. In SEO - it refers to a definitive URL.






34. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






35. A character used to define a group of users to a website.






36. Content websites that serve PPC adverts from the same provider - such as AdWords.






37. A document giving essential information concerning the problem that needs solving.






38. Unpaid traffic that Google etc send - based on your quality content






39. The visitors that visit a website.






40. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






41. The positive outcome for a user that a feature provides.






42. To get free search traffic - think: why will they link to you?






43. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






44. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






45. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






46. An online advertisement in the form of a graphic image that appears on a web page.






47. # of times a whole page is served (or loaded)






48. The percent of emails determined as opened out of the total number of emails sent.






49. Marketing through social platforms like Facebook or Twitter etc.






50. Tailoring content for many individuals.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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