Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Used to describe the relative position of a web page in the SERPs.






2. When businesses sell products/services to consumers.






3. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






4. Success rate of your Ad; how many people "buy" or completed the transaction






5. Unpaid traffic that Google etc send - based on your quality content






6. Leftover Ad space that hasn't been sold






7. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






8. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






9. Retailer & manufacturer splitting the cost of an Ad - happens in the music business






10. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






11. The definitive version. In SEO - it refers to a definitive URL.






12. The number of times a keyword or key phrase appears on a website.






13. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






14. The code that is used to write most websites






15. How a web user moves through a website - and the elements that assist the user.






16. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






17. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






18. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






19. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






20. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






21. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






22. Links from one page on our site to another






23. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






24. Used on Twitter to help others follow certain conversations. Users tag their comments.






25. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






26. A function which allows the mobile user to click on a link to make a telephone call.






27. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






28. The many many long tail words we might want to rank for (e.g. bhojpuri books)






29. How most sites price ads






30. A character used to define a group of users to a website.






31. Words or phrases that describe content and used when searching for something using a search engine.






32. All the content that can be seen on a screen without scrolling down.






33. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






34. The actual text of a link (the highlighted text you can click to go to the linked page)






35. The list of links often found running down one side of a blog






36. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






37. The visible - clickable text in a link.






38. A version of HTML for mobile devices and other limited hardware.






39. The visitors that visit a website.






40. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






41. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






42. The IP address is an exclusive number - which is used to represent every single computer in a network.






43. The activity of getting inbound links to your site - creating good content and making online friends is a start






44. The failed delivery of email communication due to an undeviating reason like a non-existent address.






45. Items which appear on every page of a website.






46. A search engine's set of rules for ranking web pages.






47. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe






48. Last page visited






49. An online advertisement in the form of a graphic image that appears on a web page.






50. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.