Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The many many long tail words we might want to rank for (e.g. bhojpuri books)






2. A document giving essential information concerning the problem that needs solving.






3. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






4. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






5. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






6. How most sites price ads






7. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






8. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






9. The visible - clickable text in a link.






10. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






11. An online advertisement in the form of a graphic image that appears on a web page.






12. When businesses sell products/services to other businesses and not to consumers.






13. Targeted advertising based on content of the web page - e.g. Adsense






14. A rough value Google assigns to a page






15. A metric that indicates whether a website is achieving its goals.






16. The name that is chosen to appear in the sender or from field of an email.






17. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






18. A visitor completing a target action.






19. Another name for headline - a great headline is the first thing that attracts users






20. The percent of emails determined as opened out of the total number of emails sent.






21. The IP address is an exclusive number - which is used to represent every single computer in a network.






22. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






23. The code that is used to write most websites






24. The layout and structure of a website - which should be according to information hierarchy and categories.






25. A piece of code that tracks a user's interaction and movement through a website.






26. Buying traffic - Big sites with deep pockets dominate






27. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






28. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






29. Newspapers - magazines - television and publishing houses are the realm of traditional media.






30. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






31. Marketing through social platforms like Facebook or Twitter etc.






32. This is what makes your offering different to your competitors'.






33. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






34. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






35. Success rate of your Ad; how many people "buy" or completed the transaction






36. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






37. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






38. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






39. Transactions that take place on the server.






40. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






41. The failed delivery of email communication due to an undeviating reason like a non-existent address.






42. Commission structure where the affiliate earns a percentage of a sale.






43. Tailoring content for many individuals.






44. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






45. The page a link links to






46. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






47. A protocol for sending messages from one server to another.






48. Transactions that take place before information is sent to the server.






49. A character used to define a group of users to a website.






50. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






Can you answer 50 questions in 15 minutes?



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