Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. # of times a whole page is served (or loaded)






2. Type of internet marketing methods that is either illegal or frowned upon by search engines






3. Transactions that take place on the server.






4. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






5. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






6. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






7. Marketing through social platforms like Facebook or Twitter etc.






8. A web address which is unique to every page on the Internet.






9. To get free search traffic - think: why will they link to you?






10. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






11. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






12. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






13. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






14. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






15. A visitor completing a target action.






16. The visitors that visit a website.






17. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






18. The elements of a URL that are dynamically generated.






19. A rough value Google assigns to a page






20. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






21. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






22. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






23. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






24. The positive outcome for a user that a feature provides.






25. Average time on site - good content will people on your site - look for any issues/engaging content that keeps/pushes visitor away






26. The number of times a keyword or key phrase appears on a website.






27. Words or phrases that describe content and used when searching for something using a search engine.






28. The degree to which a website is available to users with physical challenges or technical limitations.






29. An online advertisement in the form of a graphic image that appears on a web page.






30. Last page visited






31. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






32. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






33. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






34. When businesses sell products/services to consumers.






35. More than one keyword can be referred to as a keyword phrase.






36. The IP address is an exclusive number - which is used to represent every single computer in a network.






37. A prominent aspect of a product which is beneficial to users.






38. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






39. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






40. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






41. When businesses sell products/services to other businesses and not to consumers.






42. The code that is used to write most websites






43. A document giving essential information concerning the problem that needs solving.






44. This is what makes your offering different to your competitors'.






45. A search engine's set of rules for ranking web pages.






46. Targeted advertising based on content of the web page - e.g. Adsense






47. A character used to define a group of users to a website.






48. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






49. How many different people visit a page/site






50. Unpaid traffic that Google etc send - based on your quality content