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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Breadcrumbs
Flash
Viral video
twitterati
2. A click on a link that leads to another website.
Web analytics
Clickthrough
Business to Business (B2B)
Cascading Style Sheets (CSS)
3. The listings on a SERP that are paid for.
Internet Service Provider (ISP)
CPC (Cost per click)
Web analytics
Paid search results
4. A function which allows the mobile user to click on a link to make a telephone call.
Nofollow link
Click-to-call
organic / natural traffic
SEO (Search Engine Optimization)
5. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
monetization
adsense
Conversion
keywords
6. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Keyword rankings
URL rewriting
Ranking
Meta tags
7. The many many long tail words we might want to rank for (e.g. bhojpuri books)
long tail key words / search words
House list
Universal Resource Locator (URL)
anchor text
8. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Search engine results page (SERP)
Canonical
page rank
Home page
9. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
Meta tags
Heading tags
crawler/spider/robot/bot
Content network
10. The list of links often found running down one side of a blog
Heading tags
Business to Consumers (B2C)
blog roll
page
11. The actual text of a link (the highlighted text you can click to go to the linked page)
anchor text
Dynamic parameter
Home page
exit page
12. How many different people visit a page/site
Ranking
Open rate
Dynamic parameter
unique visitors
13. The percent of emails determined as opened out of the total number of emails sent.
Common Page Elements
organic / natural traffic
Ranking
Open rate
14. The paid search results on a SERP.
Sponsored links
Spider
Heading tags
Meta data
15. A specific action or method that contributes to achieving a goal.
Simple Mail Transfer Protocol (SMTP)
Accessibility
Tactic
Content network
16. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Domain name
Universal Resource Locator (URL)
App
blog roll
17. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.
page
Information architecture
pinnacle key words / search words
click through rate
18. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Affiliate or Publisher
Google AdWords
adwords
page views
19. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Tracking code
Traditional media
Sponsored links
anchor text
20. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Session
twitterati
Action
Conversion
21. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Key performance indicator (KPI)
SEM/PPC (Search Engine Marketing / Pay per click)
canonical version
Double opt-in
22. Success rate of your Ad; how many people "buy" or completed the transaction
Benefit
Anchor text
conversion rate
Common Page Elements
23. The code that is used to write most websites
Content network
Meta tags
Business to Consumers (B2C)
HyperText Markup Language (HTML)
24. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.
Active verb
Flash
Navigation
SMM (Social Media Marketing)
25. Transactions that take place on the server.
SMM (Social Media Marketing)
crawler/spider/robot/bot
pinnacle key words / search words
Server-side
26. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
SMM (Social Media Marketing)
exit page
pinnacle key words / search words
Internet Portal (IP) address
27. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Mass customisation
monetization
Meta data
URL rewriting
28. An online advertisement in the form of a graphic image that appears on a web page.
Open rate
App
Banner
Alt text
29. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u
Alt text
Paid search results
Server-side
Ranking
30. The IP address is an exclusive number - which is used to represent every single computer in a network.
unique visitors
Internet Protocol (IP) Address
Google AdWords
Organic search results
31. How most sites price ads
unique visitors
CPM (Cost per thousand impressions)
Tracking
Advert
32. The elements of a URL that are dynamically generated.
Unique selling point (USP)
Database
Dynamic parameter
remnant ad
33. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Tracking
Hyperlink
Algorithm
Keyword phrase
34. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
Above the fold
Brief
Tracking
twitterati
35. The name that is chosen to appear in the sender or from field of an email.
Sender alias
contextual advertising
Compact HyperText Markup Language (CHTML)
Opt-in
36. To get free search traffic - think: why will they link to you?
Search engine results page (SERP)
SEO (Search Engine Optimization)
Persona
Double opt-in
37. How a web user moves through a website - and the elements that assist the user.
Hard bounce
nofollow
Double opt-in
Navigation
38. An email database a company generates itself without purchasing or renting names.
Breadcrumbs
title
link equity / link juice
House list
39. Words or phrases that describe content and used when searching for something using a search engine.
Clickthrough
Popup
CPM (Cost per thousand impressions)
keywords
40. The page a link links to
landing page
co-op ad
Online Reputation Management (ORM)
Meta tags
41. A character used to define a group of users to a website.
Search engine results page (SERP)
Persona
Tracking code
link building
42. The visitors that visit a website.
SEM/PPC (Search Engine Marketing / Pay per click)
Compact HyperText Markup Language (CHTML)
Advert
Traffic
43. The number of times a keyword or key phrase appears on a website.
Alt text
Meta tags
keywords
Keyword frequency
44. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Click-to-call
Paid search results
link farm
Spider
45. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Cost per Lead (CPL)
Backlink
Internet Portal (IP) address
Hyperlink
46. A version of HTML for mobile devices and other limited hardware.
SEO (Search Engine Optimization)
Above the fold
Google AdWords
Compact HyperText Markup Language (CHTML)
47. Last page visited
Dynamic parameter
page rank
Above the fold
exit page
48. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
Conversion
WebPR
CPC (Cost per click)
click through rate
49. When businesses sell products/services to consumers.
Dynamic parameter
HTML5
Business to Consumers (B2C)
long tail key words / search words
50. # of times a whole page is served (or loaded)
Soft bounce
nofollow
link bait
page views