Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






2. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






3. A function which allows the mobile user to click on a link to make a telephone call.






4. Buying traffic - Big sites with deep pockets dominate






5. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






6. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






7. The paid search results on a SERP.






8. Google's system where you can put Google ads on your own site and get paid for clicks






9. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






10. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






11. The layout and structure of a website - which should be according to information hierarchy and categories.






12. The name that is chosen to appear in the sender or from field of an email.






13. The Affiliate or Publisher markets the products of the Merchant.






14. A rough value Google assigns to a page






15. An email database a company generates itself without purchasing or renting names.






16. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






17. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






18. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






19. The definitive version. In SEO - it refers to a definitive URL.






20. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






21. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






22. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






23. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






24. The easy to read name used to identify an IP address of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.






25. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






26. A prominent aspect of a product which is beneficial to users.






27. The many many long tail words we might want to rank for (e.g. bhojpuri books)






28. The number of individuals who forwarded a specific email on.






29. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






30. Words or phrases that describe content and used when searching for something using a search engine.






31. How Adsense and its type of ads work - advertiser pays for every click






32. Success rate of your Ad; how many people "buy" or completed the transaction






33. A document giving essential information concerning the problem that needs solving.






34. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






35. A software tool that collects data on website users based on metrics to measure its performance.






36. The failed delivery of email communication due to an undeviating reason like a non-existent address.






37. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






38. Last page visited






39. The IP address is an exclusive number - which is used to represent every single computer in a network.






40. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






41. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






42. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






43. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






44. Another name for headline - a great headline is the first thing that attracts users






45. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






46. The number of times a keyword or key phrase appears on a website.






47. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






48. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






49. Marketing through social platforms like Facebook or Twitter etc.






50. Targeted advertising based on content of the web page - e.g. Adsense