Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






2. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






3. How most sites price ads






4. Targeted advertising based on content of the web page - e.g. Adsense






5. A web address which is unique to every page on the Internet.






6. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






7. Commission structure where the affiliate earns a percentage of a sale.






8. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






9. The page a link links to






10. More than one keyword can be referred to as a keyword phrase.






11. A version of HTML for mobile devices and other limited hardware.






12. Transactions that take place before information is sent to the server.






13. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






14. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






15. To get free search traffic - think: why will they link to you?






16. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)






17. The elements of a URL that are dynamically generated.






18. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






19. A search engine's set of rules for ranking web pages.






20. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






21. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






22. # of times a whole page is served (or loaded)






23. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






24. When businesses sell products/services to other businesses and not to consumers.






25. Links from one page on our site to another






26. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






27. A rough value Google assigns to a page






28. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






29. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






30. What you see when you perform a search on a search engine.






31. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






32. An online advertisement in the form of a graphic image that appears on a web page.






33. Leftover Ad space that hasn't been sold






34. Last page visited






35. Marketing through social platforms like Facebook or Twitter etc.






36. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






37. How Adsense and its type of ads work - advertiser pays for every click






38. Another name for headline - a great headline is the first thing that attracts users






39. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






40. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






41. The actual text of a link (the highlighted text you can click to go to the linked page)






42. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






43. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






44. Buying traffic - Big sites with deep pockets dominate






45. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






46. Build one if you want total control over its content and all activity






47. How a web user moves through a website - and the elements that assist the user.






48. A protocol for sending messages from one server to another.






49. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






50. The number of times a keyword or key phrase appears on a website.