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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The many many long tail words we might want to rank for (e.g. bhojpuri books)
page rank
long tail key words / search words
Database
Server-side
2. A document giving essential information concerning the problem that needs solving.
Business to Business (B2B)
Cookie
Brief
Clickthrough
3. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!
Alt text
landing page
Backlink
nofollow
4. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Online Reputation Management (ORM)
3G
adwords
Commission
5. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
blog roll
co-op ad
reciprocal linking
Banner
6. How most sites price ads
Opt-out
Online Reputation Management (ORM)
crawler/spider/robot/bot
CPM (Cost per thousand impressions)
7. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
Opt-out
pinnacle key words / search words
Strategy
Mass customisation
8. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
Revenue share
twitterati
URL rewriting
House list
9. The visible - clickable text in a link.
Anchor text
Universal Resource Locator (URL)
link equity / link juice
Referrer
10. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
App
Backlink
Organic search results
list
11. An online advertisement in the form of a graphic image that appears on a web page.
Banner
Organic search results
Mass customisation
Commission
12. When businesses sell products/services to other businesses and not to consumers.
affiliate
Anchor text
Google AdWords
Business to Business (B2B)
13. Targeted advertising based on content of the web page - e.g. Adsense
contextual advertising
3G
internal links
co-op ad
14. A rough value Google assigns to a page
Revenue share
Meta tags
news sharing
page rank
15. A metric that indicates whether a website is achieving its goals.
CPM (Cost per thousand impressions)
Key performance indicator (KPI)
page
black hat
16. The name that is chosen to appear in the sender or from field of an email.
Sender alias
hashtag
Opt-in
keywords
17. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Home page
Organic search results
Common Page Elements
Tactic
18. A visitor completing a target action.
organic / natural traffic
Advert
Internet Service Provider (ISP)
Conversion
19. Another name for headline - a great headline is the first thing that attracts users
title
Click-to-call
Domain Name System(DNS)
Cost per Lead (CPL)
20. The percent of emails determined as opened out of the total number of emails sent.
Cookie
permalink
Tracking
Open rate
21. The IP address is an exclusive number - which is used to represent every single computer in a network.
adwords
Internet Protocol (IP) Address
click through rate
Banner
22. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Flash
Keyword frequency
Advert
Content network
23. The code that is used to write most websites
Sender alias
unique visitors
HyperText Markup Language (HTML)
Hard bounce
24. The layout and structure of a website - which should be according to information hierarchy and categories.
Accessibility
Information architecture
Universal Resource Locator (URL)
reciprocal linking
25. A piece of code that tracks a user's interaction and movement through a website.
Benefit
Simple Mail Transfer Protocol (SMTP)
keywords
Tracking code
26. Buying traffic - Big sites with deep pockets dominate
Open rate
SEM/PPC (Search Engine Marketing / Pay per click)
link farm
Mass customisation
27. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.
Anchor text
Cascading Style Sheets (CSS)
HTML5
Hyperlink
28. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.
Animated GIF
Flash
Internet Portal (IP) address
Online Reputation Management (ORM)
29. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Common Page Elements
Traditional media
Anchor text
Client-side
30. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Web analytics
Referrer
Keyword phrase
CPC (Cost per click)
31. Marketing through social platforms like Facebook or Twitter etc.
Mass customisation
Revenue share
page rank
SMM (Social Media Marketing)
32. This is what makes your offering different to your competitors'.
HTML5
Backlink
HyperText Markup Language (HTML)
Unique selling point (USP)
33. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.
Flash
Online Reputation Management (ORM)
contextual advertising
Tactic
34. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
3G
canonical version
Simple Mail Transfer Protocol (SMTP)
Backlink
35. Success rate of your Ad; how many people "buy" or completed the transaction
hashtag
HTML5
Keyword rankings
conversion rate
36. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
link farm
link bait
Internet Service Provider (ISP)
page views
37. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
black hat
Opt-out
blog roll
Keyword phrase
38. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Key performance indicator (KPI)
pinnacle key words / search words
Search engine results page (SERP)
keywords
39. Transactions that take place on the server.
Server-side
Online Reputation Management (ORM)
Content network
3G
40. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
3G
link equity / link juice
Alt text
Call to action (CTA)
41. The failed delivery of email communication due to an undeviating reason like a non-existent address.
Hard bounce
Open rate
website
Spider
42. Commission structure where the affiliate earns a percentage of a sale.
Online Reputation Management (ORM)
time on site
hashtag
Revenue share
43. Tailoring content for many individuals.
Mass customisation
Soft bounce
Business to Business (B2B)
Web analytics
44. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank
Internet Protocol (IP) Address
redirects
Benefit
crawler/spider/robot/bot
45. The page a link links to
landing page
Robot.txt
page views
conversion rate
46. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
Dynamic keyword insertion
Referrer
Content network
URL rewriting
47. A protocol for sending messages from one server to another.
contextual advertising
black hat
Simple Mail Transfer Protocol (SMTP)
anchor text
48. Transactions that take place before information is sent to the server.
Breadcrumbs
3G
SMM (Social Media Marketing)
Client-side
49. A character used to define a group of users to a website.
Persona
Accessibility
inbound links / back links
Domain name
50. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Cost per Lead (CPL)
Heading tags
SEM/PPC (Search Engine Marketing / Pay per click)
Accessibility
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