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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Meta tags
Tactic
pinnacle key words / search words
Brief
2. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
Business to Consumers (B2C)
URL rewriting
nofollow
canonical version
3. A function which allows the mobile user to click on a link to make a telephone call.
adsense
Click-to-call
click through rate
Keyword phrase
4. Unpaid traffic that Google etc send - based on your quality content
organic / natural traffic
SEM/PPC (Search Engine Marketing / Pay per click)
Usability
WebPR
5. The activity of getting inbound links to your site - creating good content and making online friends is a start
link building
reciprocal linking
Viral video
Banner
6. More than one keyword can be referred to as a keyword phrase.
Keyword phrase
Breadcrumbs
Home page
Cost per Lead (CPL)
7. A document giving essential information concerning the problem that needs solving.
Unique selling point (USP)
page
Universal Resource Locator (URL)
Brief
8. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).
Viral video
3G
Clickthrough
Internet Service Provider (ISP)
9. Converts a domain name into an IP address.
Business to Consumers (B2C)
Algorithm
blog roll
Domain Name System(DNS)
10. An online advertisement in the form of a graphic image that appears on a web page.
Opt-in
list
Keyword phrase
Banner
11. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web
Accessibility
Benefit
link equity / link juice
viral
12. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.
conversion rate
3G
organic / natural traffic
Conversion
13. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
HTML5
Client-side
landing page
Banner
14. The percent of emails determined as opened out of the total number of emails sent.
Animated GIF
Open rate
hashtag
Tracking
15. The actual text of a link (the highlighted text you can click to go to the linked page)
anchor text
Action
page rank
Alt text
16. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Tracking code
page
Call to action (CTA)
Meta data
17. The paid search results on a SERP.
permalink
Anchor text
Sponsored links
Tracking
18. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Usability
Information architecture
news sharing
Canonical
19. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Nofollow link
link equity / link juice
website
remnant ad
20. # of files a site served (or loaded)
blog roll
keywords
Universal Resource Locator (URL)
hits
21. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.
Breadcrumbs
Tracking code
Meta data
Compact HyperText Markup Language (CHTML)
22. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
HTML5
link bait
anchor text
Viral video
23. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Above the fold
news sharing
adwords
Paid search results
24. A prominent aspect of a product which is beneficial to users.
Alt tag
hashtag
Feature
redirects
25. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Viral video
Tactic
Meta tags
3G
26. Newspapers - magazines - television and publishing houses are the realm of traditional media.
Traditional media
unique domains
Canonical
Paid search results
27. Leftover Ad space that hasn't been sold
remnant ad
Simple Mail Transfer Protocol (SMTP)
time on site
Above the fold
28. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Internet Portal (IP) address
Double opt-in
Keyword phrase
Unique forwarders
29. Commission structure where the affiliate earns a percentage of a sale.
adwords
Accessibility
Traffic
Revenue share
30. The IP address is an exclusive number - which is used to represent every single computer in a network.
Advert
website
list
Internet Protocol (IP) Address
31. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...
list
inbound links / back links
crawler/spider/robot/bot
Session
32. To get free search traffic - think: why will they link to you?
Hard bounce
SEO (Search Engine Optimization)
monetization
redirects
33. # of times a whole page is served (or loaded)
Dynamic parameter
page views
SEO (Search Engine Optimization)
Business to Consumers (B2C)
34. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders
Accessibility
reciprocal linking
Key performance indicator (KPI)
Spider
35. Links from one page on our site to another
remnant ad
Internet Service Provider (ISP)
internal links
Anchor text
36. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.
Internet Service Provider (ISP)
Domain Name System(DNS)
Flash
Revenue share
37. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Canonical
Opt-out
Home page
inbound links / back links
38. Marketing through social platforms like Facebook or Twitter etc.
news sharing
blog roll
SMM (Social Media Marketing)
App
39. Unrequested window that opens on top of the currently viewed window.
Dynamic parameter
Active verb
Popup
viral
40. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.
Internet Service Provider (ISP)
Domain name
White list
Open rate
41. Links from external sites to our sites - if they like your stuff they will link to you
inbound links / back links
Dynamic parameter
Keyword rankings
Unique selling point (USP)
42. A piece of code that tracks a user's interaction and movement through a website.
exit page
Business to Consumers (B2C)
Tracking code
Organic search results
43. Type of internet marketing methods that is either illegal or frowned upon by search engines
Algorithm
Google AdWords
black hat
Navigation
44. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Popup
Web analytics
Heading tags
Tactic
45. A web address which is unique to every page on the Internet.
Universal Resource Locator (URL)
Cost per Lead (CPL)
Information architecture
Spider
46. When businesses sell products/services to consumers.
Conversion
Business to Consumers (B2C)
Heading tags
link building
47. The many many long tail words we might want to rank for (e.g. bhojpuri books)
long tail key words / search words
Alt text
viral
Domain name
48. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
blog roll
nofollow
CPC (Cost per click)
Click-to-call
49. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
unique domains
Internet Protocol (IP) Address
Robot.txt
Keyword phrase
50. Used to describe the relative position of a web page in the SERPs.
Affiliate or Publisher
Double opt-in
Ranking
unique visitors