Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The definitive version. In SEO - it refers to a definitive URL.






2. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






3. When businesses sell products/services to other businesses and not to consumers.






4. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






5. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






6. The visible - clickable text in a link.






7. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






8. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






9. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






10. How most sites price ads






11. Tell the spiders what exactly the web pages are about. It's important that your meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles - descriptions and keywords.






12. The positive outcome for a user that a feature provides.






13. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






14. How Adsense and its type of ads work - advertiser pays for every click






15. A specific action or method that contributes to achieving a goal.






16. A prominent aspect of a product which is beneficial to users.






17. Period of activity that a user with a unique cookie spends on a website during a specified period of time.






18. Google's system where you can put Google ads on your own site and get paid for clicks






19. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.






20. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






21. Used on Twitter to help others follow certain conversations. Users tag their comments.






22. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






23. Marketing through social platforms like Facebook or Twitter etc.






24. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






25. The code that is used to write most websites






26. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






27. All the content that can be seen on a screen without scrolling down.






28. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






29. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






30. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






31. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.






32. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.






33. An email database a company generates itself without purchasing or renting names.






34. The IP address is an exclusive number - which is used to represent every single computer in a network.






35. A metric that indicates whether a website is achieving its goals.






36. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






37. Unpaid traffic that Google etc send - based on your quality content






38. Words or phrases that describe content and used when searching for something using a search engine.






39. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






40. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






41. To give permission for emails to be sent to you.






42. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






43. A protocol for sending messages from one server to another.






44. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






45. How many different people visit a page/site






46. Build one if you want total control over its content and all activity






47. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






48. Content websites that serve PPC adverts from the same provider - such as AdWords.






49. What you see when you perform a search on a search engine.






50. More than one keyword can be referred to as a keyword phrase.