Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Used on Twitter to help others follow certain conversations. Users tag their comments.






2. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






3. The IP address is an exclusive number - which is used to represent every single computer in a network.






4. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






5. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.






6. The name that is chosen to appear in the sender or from field of an email.






7. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this






8. Items which appear on every page of a website.






9. The layout and structure of a website - which should be according to information hierarchy and categories.






10. The failed delivery of email communication due to an undeviating reason like a non-existent address.






11. The fraction of viewers who clicked on the ad out of the viewers who saw the ad






12. Used to describe the relative position of a web page in the SERPs.






13. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






14. Type of internet marketing methods that is either illegal or frowned upon by search engines






15. A visitor completing a target action.






16. Build one if you want total control over its content and all activity






17. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






18. The elements of a URL that are dynamically generated.






19. A function which allows the mobile user to click on a link to make a telephone call.






20. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






21. All the content that can be seen on a screen without scrolling down.






22. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






23. An Email ____ is a great way to build a database of people who arfe interested in listening from you on a regular basis - through helpful and timely articles...






24. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






25. The number of times a keyword or key phrase appears on a website.






26. The percent of emails determined as opened out of the total number of emails sent.






27. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






28. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






29. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






30. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






31. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.






32. A web address which is unique to every page on the Internet.






33. This is what makes your offering different to your competitors'.






34. An approach to web design that aims for lightweight code and standards compliant websites.






35. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.






36. An online advertisement in the form of a graphic image that appears on a web page.






37. Transactions that take place before information is sent to the server.






38. The third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds.






39. Newspapers - magazines - television and publishing houses are the realm of traditional media.






40. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






41. Converts a domain name into an IP address.






42. # of times a whole page is served (or loaded)






43. The visitors that visit a website.






44. A click on a link that leads to another website.






45. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






46. A list of accepted email addresses that an ISP - a subscriber or other email service provider allows to deliver messages regardless of spam filter settings.






47. The positive outcome for a user that a feature provides.






48. When duplicate content is found on multiple pages - which version does Google think is the definitive version?






49. Commission structure where the affiliate earns a percentage of a sale.






50. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.