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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this
Content network
link farm
news sharing
Customer Relationship Management (CRM)
2. The list of links often found running down one side of a blog
Keyword frequency
Internet Portal (IP) address
blog roll
adsense
3. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.
Opt-out
Home page
URL rewriting
Anchor text
4. Build one if you want total control over its content and all activity
WebPR
Tactic
black hat
website
5. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).
hits
Call to action (CTA)
Popup
Sponsored links
6. To get free search traffic - think: why will they link to you?
SEO (Search Engine Optimization)
link bait
internal links
Strategy
7. Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines; these used to be an important ranking factor.
Meta data
Unique selling point (USP)
Anchor text
Compact HyperText Markup Language (CHTML)
8. Measuring the effectiveness of a campaign by collecting and evaluating statistics.
crawler/spider/robot/bot
HyperText Markup Language (HTML)
Tracking
Compact HyperText Markup Language (CHTML)
9. The Affiliate or Publisher markets the products of the Merchant.
Affiliate or Publisher
Sender alias
Domain name
Opt-in
10. The paid search results on a SERP.
White list
Meta data
Sponsored links
co-op ad
11. The actual text of a link (the highlighted text you can click to go to the linked page)
anchor text
Commission
blog roll
Action
12. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Business to Business (B2B)
Soft bounce
SMM (Social Media Marketing)
Unique forwarders
13. Type of internet marketing methods that is either illegal or frowned upon by search engines
Advert
Keyword rankings
Anchor text
black hat
14. The definitive version. In SEO - it refers to a definitive URL.
Canonical
Hard bounce
Internet Service Provider (ISP)
link building
15. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business
Opt-out
Animated GIF
pinnacle key words / search words
anchor text
16. How Adsense and its type of ads work - advertiser pays for every click
Internet Portal (IP) address
Backlink
CPC (Cost per click)
Organic search results
17. The layout and structure of a website - which should be according to information hierarchy and categories.
link building
co-op ad
long tail key words / search words
Information architecture
18. The money paid by a merchant to an affiliate when the affiliate makes a successful referral.
Commission
Banner
Server-side
page views
19. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry
Key performance indicator (KPI)
Hyperlink
twitterati
Action
20. How many different people visit a page/site
blog roll
unique visitors
Cookie
canonical version
21. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.
Spider
Meta data
App
WebPR
22. A visitor completing a target action.
Flash
Internet Portal (IP) address
time on site
Conversion
23. # of files a site served (or loaded)
Opt-out
hits
Dynamic parameter
Home page
24. Transactions that take place before information is sent to the server.
Revenue share
App
Backlink
Client-side
25. Last page visited
blog roll
link equity / link juice
Cookie
exit page
26. Words or phrases that describe content and used when searching for something using a search engine.
link farm
CPM (Cost per thousand impressions)
Traffic
keywords
27. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
Referrer
Opt-in
HTML5
Active verb
28. Transactions that take place on the server.
keywords
Soft bounce
Unique forwarders
Server-side
29. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Viral video
Usability
Advert
time on site
30. A specified task performed by a user - which results in the affiliate being awarded commission. Actions include purchasing a product - signing up for a newsletter or filling in a form.
Opt-out
Action
Robot.txt
Active verb
31. A character used to define a group of users to a website.
title
Usability
Persona
Internet Protocol (IP) Address
32. A function which allows the mobile user to click on a link to make a telephone call.
Domain Name System(DNS)
Click-to-call
affiliate
website
33. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
Backlink
landing page
nofollow
Spider
34. A software tool that collects data on website users based on metrics to measure its performance.
Web analytics
link building
click through rate
Benefit
35. To convert something to money. In Internet terms it refers to finding a way to generate income from items posted on the Web - on your website or elsewhere.
monetization
SMM (Social Media Marketing)
Flash
Animated GIF
36. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.
Nofollow link
page
Web analytics
Internet Protocol (IP) Address
37. Period of activity that a user with a unique cookie spends on a website during a specified period of time.
remnant ad
monetization
link equity / link juice
Session
38. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.
WebPR
monetization
internal links
Key performance indicator (KPI)
39. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
App
Organic search results
redirects
Hard bounce
40. The listings on a SERP that are paid for.
Paid search results
contextual advertising
Viral video
Session
41. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.
blog roll
Strategy
CPM (Cost per thousand impressions)
Server-side
42. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website
inbound links / back links
news sharing
Click-to-call
link building
43. Unrequested window that opens on top of the currently viewed window.
internal links
Popup
monetization
Animated GIF
44. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale
link farm
Server-side
affiliate
Persona
45. Unpaid traffic that Google etc send - based on your quality content
organic / natural traffic
Unique selling point (USP)
black hat
title
46. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
Tracking code
link equity / link juice
Customer Relationship Management (CRM)
Alt tag
47. A version of HTML for mobile devices and other limited hardware.
link equity / link juice
Compact HyperText Markup Language (CHTML)
3G
link building
48. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders
link equity / link juice
Traffic
Advert
organic / natural traffic
49. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Strategy
Robot.txt
long tail key words / search words
Cookie
50. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Internet Protocol (IP) Address
CPC (Cost per click)
Double opt-in
website