Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Items which appear on every page of a website.






2. A character used to define a group of users to a website.






3. Used to describe the relative position of a web page in the SERPs.






4. A search engine's set of rules for ranking web pages.






5. The elements of a URL that are dynamically generated.






6. Buying traffic - Big sites with deep pockets dominate






7. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph






8. This is what makes your offering different to your competitors'.






9. Transactions that take place on the server.






10. The Affiliate or Publisher markets the products of the Merchant.






11. (%) of visitors who leave after 1 page - it is important you put links to all the readworthy pages on your pages visible at all times






12. A document giving essential information concerning the problem that needs solving.






13. More than one keyword can be referred to as a keyword phrase.






14. The value of the links flowing to and from a page according to search engines algorithms. Flows through the web






15. The activity of getting inbound links to your site - creating good content and making online friends is a start






16. The number of individuals who forwarded a specific email on.






17. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






18. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






19. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






20. A Facebook _____ is the most basic page to engage Facebook users with your brand - using likeable content & events etc.






21. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






22. The actual text of a link (the highlighted text you can click to go to the linked page)






23. Information that is displayed if an image cannot be displayed; used by search engines to determine what an image is.






24. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






25. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






26. Success rate of your Ad; how many people "buy" or completed the transaction






27. This is the company providing you access to the Internet e.g. MWEB - AOL - Yahoo! etc).






28. The page a link links to






29. A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create - distribute - promote and price the product or service.






30. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






31. The code that is used to write most websites






32. How Adsense and its type of ads work - advertiser pays for every click






33. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






34. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






35. A specific action or method that contributes to achieving a goal.






36. The list of prospects to which emails are sent. It also contains additional information pertinent to the prospects.






37. A piece of code that tracks a user's interaction and movement through a website.






38. Understanding and influencing the perception of an entity online. You know and understand what is being said about you - and are leading the conversation.






39. The Internet Protocol (IP) address is an exclusive number - which is used to represent every single computer in a network.






40. The percent of emails determined as opened out of the total number of emails sent.






41. Marketing through social platforms like Facebook or Twitter etc.






42. The first page of any website. The home page gives users a glimpse into what your site is about - very much like the index in a book - or a magazine.






43. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






44. The visitors that visit a website.






45. Build one if you want total control over its content and all activity






46. A web address which is unique to every page on the Internet.






47. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






48. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






49. Links from one page on our site to another






50. Transactions that take place before information is sent to the server.