Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All the links on other pages that will take the user to a specific web page. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get linking!






2. A form of online marketing where the seller pays the sender of traffic a percentage of his earnings from the sale






3. Transactions that take place on the server.






4. The 'alt' attribute for the IMG HTML tag. It is used in HTML to attribute a text field to an image on a web page - normally with a descriptive function - telling a user what an image is about and displaying the text in instance where the image is u






5. Used to describe the relative position of a web page in the SERPs.






6. Leftover Ad space that hasn't been sold






7. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






8. Targeted advertising based on content of the web page - e.g. Adsense






9. A version of HTML for mobile devices and other limited hardware.






10. The very few mainstream terms sitemasters love to rank for - all keywords centered on their core business






11. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






12. # of times a whole page is served (or loaded)






13. How Adsense and its type of ads work - advertiser pays for every click






14. A search engine's set of rules for ranking web pages.






15. A protocol for sending messages from one server to another.






16. Unpaid traffic that Google etc send - based on your quality content






17. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you






18. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value






19. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






20. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation






21. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional






22. The visitors that visit a website.






23. The number of times a keyword or key phrase appears on a website.






24. A technology used to show video and animation; can be bandwidth heavy and unfriendly to search engine spiders.






25. An automated program that scans or crawls web pages to gather information for search engines.- This is how the pages are ranked-but how many links to a page - its reliabillity - ect. all part of spiders






26. The page a link links to






27. A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.






28. More than one keyword can be referred to as a keyword phrase.






29. Short for application; a mobile app is a software program designed to complete a specific set of functions on a specific model and make of phone.






30. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.






31. The failed delivery of email communication due to an undeviating reason like a non-existent address.






32. The visible - clickable text in a link.






33. Search engine systems are constantly sweeping every page of the web to see whats changed and assign rank






34. What you see when you perform a search on a search engine.






35. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






36. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






37. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain






38. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






39. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding






40. A phrase written to motivate the reader to take action (sign up for our newsletter - book car hire today etc.).






41. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






42. A web address which is unique to every page on the Internet.






43. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






44. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






45. The name that is chosen to appear in the sender or from field of an email.






46. Transactions that take place before information is sent to the server.






47. The definitive version. In SEO - it refers to a definitive URL.






48. Links - usually on the top of the page - that indicate where a page is in the hierarchy of the website.






49. The elements of a URL that are dynamically generated.






50. A URL that points to a specific blog or forum after it has passed from the front page to the archives.