Test your basic knowledge |

Internet Marketing Basics

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A word that conveys action or behaviour - and in a Call to Action - tells a reader what to do.






2. How a web user moves through a website - and the elements that assist the user.






3. # of files a site served (or loaded)






4. The Affiliate or Publisher markets the products of the Merchant.






5. When businesses sell products/services to other businesses and not to consumers.






6. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.






7. Public relations on the web. Online news releases and article syndication promote brands as well as drive traffic to sites.






8. Content websites that serve PPC adverts from the same provider - such as AdWords.






9. Used on Twitter to help others follow certain conversations. Users tag their comments.






10. The visitors that visit a website.






11. The page a link links to






12. Links from one page on our site to another






13. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.






14. A web address which is unique to every page on the Internet.






15. The failed delivery of email communication due to an undeviating reason like a non-existent address.






16. A piece of code that tracks a user's interaction and movement through a website.






17. The IP address is an exclusive number - which is used to represent every single computer in a network.






18. The number of individuals who forwarded a specific email on.






19. A link in a document (electronic) that allows you - once you click on it - to follow the link to the relevant web page.






20. The list of links often found running down one side of a blog






21. Used to describe the relative position of a web page in the SERPs.






22. Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.






23. Another name for headline - a great headline is the first thing that attracts users






24. The code that is used to write most websites






25. A document giving essential information concerning the problem that needs solving.






26. The definitive version. In SEO - it refers to a definitive URL.






27. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.






28. How many different people visit a page/site






29. The elements of a URL that are dynamically generated.






30. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.






31. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.






32. A software tool that collects data on website users based on metrics to measure its performance.






33. Type of content that users tend to see and share most - mostly video and funny or outrageous in nature






34. A metric that indicates whether a website is achieving its goals.






35. The listings on a SERP that are paid for.






36. Different types of advertisements on a page - banner=top of page e.g. Facebook - map=side - like on top of possible locations on Google map - wallpaper=background. e.g. on Youtube - floating=popups and popunders






37. In paid search advertising - this allows keywords used in searches to be inserted automatically into advert copy.






38. How Adsense and its type of ads work - advertiser pays for every click






39. Top users on Twitter who can send traffic to your content if you manage to get their attention - you can become one too if you manage to follow many people and offer a steady dose of news and opinions and tips about your industry






40. A page which predominantly contains links to other sites... Google sees through this and can look dimly on this






41. A URL that points to a specific blog or forum after it has passed from the front page to the archives.






42. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.






43. The many many long tail words we might want to rank for (e.g. bhojpuri books)






44. Links from external sites to our sites - if they like your stuff they will link to you






45. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.






46. Nofollow is an attribute of a hyperlink - indicating that the link is not necessarily endorsed by the website. See the SEO chapter for more.






47. Measuring the effectiveness of a campaign by collecting and evaluating statistics.






48. You can share your content on _________ sites such as Reddit or Stumbleupon to get traffic to your website






49. Google's system where you can put Google ads on your own site and get paid for clicks






50. This is what makes your offering different to your competitors'.