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Test your basic knowledge |
Internet Marketing Basics
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When businesses sell products/services to other businesses and not to consumers.
HTML5
Advert
Business to Business (B2B)
Business to Consumers (B2C)
2. Type of internet marketing methods that is either illegal or frowned upon by search engines
Simple Mail Transfer Protocol (SMTP)
co-op ad
black hat
App
3. Google's PPC program - which allows advertisers to display their adverts on relevant search results and across Google's content network.
Navigation
Google AdWords
nofollow
Affiliate or Publisher
4. Google's system where you can pay for ads in google search results - is rapidly becoming overpriced with overbidding
Keyword phrase
WebPR
Hard bounce
adwords
5. Great content of some kind which can cause people to get excited and want to link to you - e.g. Top 5 reasons why Google is bad for you
Revenue share
link bait
Robot.txt
Benefit
6. Words or phrases that describe content and used when searching for something using a search engine.
keywords
Traffic
Hard bounce
page
7. Last page visited
Tracking
exit page
Unique selling point (USP)
Meta tags
8. The definitive version. In SEO - it refers to a definitive URL.
link bait
Commission
Canonical
SEM/PPC (Search Engine Marketing / Pay per click)
9. Converts a domain name into an IP address.
Domain Name System(DNS)
Alt tag
Business to Consumers (B2C)
Internet Service Provider (ISP)
10. This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages - start worrying.
Opt-in
remnant ad
Server-side
Keyword rankings
11. A GIF (type of image file) which supports animations and allows a separate palette of 256 colors for each frame.
Animated GIF
White list
Client-side
Canonical
12. Used on Twitter to help others follow certain conversations. Users tag their comments.
co-op ad
hashtag
link bait
Accessibility
13. A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales - marketing - customer service and technical processes of an organisation
link building
Brief
twitterati
Customer Relationship Management (CRM)
14. The fraction of viewers who clicked on the ad out of the viewers who saw the ad
SMM (Social Media Marketing)
click through rate
Sender alias
Cascading Style Sheets (CSS)
15. Used to describe the relative position of a web page in the SERPs.
Internet Service Provider (ISP)
website
Ranking
Referrer
16. All the content that can be seen on a screen without scrolling down.
Above the fold
Canonical
Universal Resource Locator (URL)
Web analytics
17. A document giving essential information concerning the problem that needs solving.
Traffic
Clickthrough
Unique selling point (USP)
Brief
18. A character used to define a group of users to a website.
Opt-in
Web analytics
Breadcrumbs
Persona
19. When two sites agree to link to each other. Warning: Google sees through this and can look dimly on this
link equity / link juice
reciprocal linking
Viral video
3G
20. The URL of the web page that a user was at before reaching yours. The server's logs capture referral URLs and store them in their log files.
landing page
Mass customisation
URL rewriting
Referrer
21. An email database a company generates itself without purchasing or renting names.
Dynamic parameter
Cookie
URL rewriting
House list
22. How a web user moves through a website - and the elements that assist the user.
Internet Protocol (IP) Address
contextual advertising
Referrer
Navigation
23. What you see when you perform a search on a search engine.
Common Page Elements
Search engine results page (SERP)
blog roll
Strategy
24. Marketing through social platforms like Facebook or Twitter etc.
HyperText Markup Language (HTML)
Popup
SMM (Social Media Marketing)
black hat
25. Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating - tracking - and maintaining specific information about users - such as site prefe
Cookie
keywords
Search engine results page (SERP)
link equity / link juice
26. Content websites that serve PPC adverts from the same provider - such as AdWords.
title
Dynamic keyword insertion
Internet Portal (IP) address
Content network
27. When a page has been changed and redirected to another page (loses a bit of link equity - like change of address you lose some mail)
Opt-out
redirects
Keyword rankings
Tracking
28. The number of times a keyword or key phrase appears on a website.
Keyword frequency
link building
Breadcrumbs
hashtag
29. The visible - clickable text in a link.
black hat
Anchor text
App
Breadcrumbs
30. Links from external sites to our sites - if they like your stuff they will link to you
inbound links / back links
Customer Relationship Management (CRM)
Internet Protocol (IP) Address
nofollow
31. The name that is chosen to appear in the sender or from field of an email.
Sender alias
Mass customisation
Business to Business (B2B)
Backlink
32. Items which appear on every page of a website.
Action
SEM/PPC (Search Engine Marketing / Pay per click)
Backlink
Common Page Elements
33. The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
Soft bounce
Algorithm
link bait
nofollow
34. When duplicate content is found on multiple pages - which version does Google think is the definitive version?
SMM (Social Media Marketing)
Alt text
canonical version
Opt-out
35. The listings on a SERP resulting from the search engine's algorithm. These are not paid for.
Organic search results
Database
Soft bounce
Domain name
36. The act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
Opt-in
Alt text
Double opt-in
reciprocal linking
37. Success rate of your Ad; how many people "buy" or completed the transaction
Hyperlink
conversion rate
Active verb
Database
38. An approach to web design that aims for lightweight code and standards compliant websites.
Organic search results
URL rewriting
Cascading Style Sheets (CSS)
Animated GIF
39. Buying traffic - Big sites with deep pockets dominate
Open rate
time on site
WebPR
SEM/PPC (Search Engine Marketing / Pay per click)
40. A metric that indicates whether a website is achieving its goals.
reciprocal linking
Key performance indicator (KPI)
CPC (Cost per click)
Alt text
41. Heading tags (H1 - H2 - H3 etc) are standard elements used to define headings and subheadings on a web page. The number indicates the im- portance - so H1 tags are viewed by the spiders as being more important than the H3 tags. Using target key ph
Heading tags
link bait
adsense
HyperText Markup Language (HTML)
42. # of files a site served (or loaded)
blog roll
HyperText Markup Language (HTML)
hits
Spider
43. A measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.
Usability
bounce rate
title
Information architecture
44. The number of discrete domains that link to a site - as opposed to multiple pages from the same domain
unique domains
Banner
anchor text
link bait
45. A video that becomes immensely popular - leading to its spread through word-of-mouth on the Internet via email - social networks and other hosting websites.
Alt text
Cost per Lead (CPL)
adsense
Viral video
46. A setting that some sites (e.g. Wikipedia) use to tell Google not to follow its outbound links so their links have little value
SEM/PPC (Search Engine Marketing / Pay per click)
Click-to-call
Internet Service Provider (ISP)
nofollow
47. The activity of getting inbound links to your site - creating good content and making online friends is a start
App
Keyword rankings
page rank
link building
48. Presenting search-friendly URLs without question marks - rewriting them on the server to their standard format suitable for use in querying dynamic content.
URL rewriting
title
Brief
Open rate
49. The listings on a SERP that are paid for.
Paid search results
Sender alias
HyperText Markup Language (HTML)
WebPR
50. The latest evolution of Hyper Text Markup Language - and is an update of HTML4 - which was published in 1998. HTML5 allows for rich media content and interaction on the scale of Adobe Flash - but unlike its counterpart does not require additional
nofollow
HTML5
Hyperlink
Benefit
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