SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Marketing Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Opportunities that help innovators develop hard to copy marketing strategies that will be very profitable for a long time
value pricing everyday low-pricing
determining dimensions
experimental pricing
breakthrough opportunities
2. The last consumers to adopt the innovation
consideration set
staples
sex roles
laggards
3. A pricing tactic in which a firm adds a standard shipping charge to the price for all customers regardless the location
lifestyle
trademark
uniform delivered pricing
f.o.b. delivered pricing
4. A modification of an existing product that sets one brand apart from its competitors
core product
continous innovation
operating costs
baby boomers
5. Goods or services for which a consumer has little awareness or interest until the product or a need for the product is brought to his or her attention
unsought products
involvment
umbrella pricing
new product failure
6. Sales forecasts prepared by experts such as economists - management consultants - advertising executives - college professors - or other persons outside the firm
reciprocity
conformity
demand-based pricing
expert forecasting survey
7. Sometimes called millenials - refer to those born from 1978-1994
discetionary income
gen y
competitive advantage
store or private-label brands
8. People over 65
switching costs
senior citizens
equipment
mass selling
9. A good or service with unique characteristics that are important to the buyer and for which the buyer will devote significant effort to acquire
hierarchy of needs
cost-plus pricing
specialty products
status symbols
10. An integrated economic and social unit wit a large population nucleus
consumer behavior
switching costs
emergency product
metropolitan statistical area (msa)
11. Charging a very high - premium price for a new product
convenience product
skimming price
laggards
market segment
12. All the benefits the product will provide for consumers or business customers
core product
frequent discounting
self-concept
trade or functional discounts
13. The amount of a product a company expects to sell during a specific period at a specified level of marketing activities
determining dimensions
sales forecast
cannibalization
bid riggin
14. Those that actually affect the customers purchase of specific product or brand in a product market
status symbols
penetration strategy
specialty products
determining dimensions
15. A market with broadly similar needs and sellers offering various - often divers - ways of satisfying those needs
list price
multiple target market approach
generic marketing
reference group
16. The practice of exchanging a good or service for another good or service of like value
profit objective
bartering
frequent discounting
target market
17. The process by which a consumer or business customer begins to buy and use a new good - service - or idea
birthrate
universal functions of marketing
raw materials
product adoption
18. Learning that occurs as the result of rewards of punishments
operant conditioning
skimming price
national or manufacturer brands
brand extension
19. The price the end customer is expected to pay as determined by the manufacturer
list price
decline stage
price elastic
mass selling
20. A product that consumers perceive to be new and different form existing products
market manager
demand curve
fixed costs
innovation
21. What is left after taxes
perception
disposable income
evaluative criteria
qualifying dimensions
22. Combining two or more submarkets into one larger target market as a basis for one strategy
capacity management
competitive effect objective
combined market approach
raw materials
23. A strategy of ducking under a competitor's price by a fixed percentage
raw materials
behavioral learning theories
sex roles
umbrella pricing
24. The regret or remorse buyers may feel after making a purchase
price lining
brand
national or manufacturer brands
cognitive dissonance
25. E-commerce that allows shoppers to purchase products through online bidding
cannibalization
market test
f.o.b. delivered pricing
online auctions
26. The process by which organization adjust their offering in an attempt to match demand
f.o.b. delivered pricing
knock-off
capacity management
convenience product
27. Consumers products that provide benefits over a long period of time - such as cars - furniture - and appliances
combined market approach
Delphi technique
umbrella pricing
durable goods
28. The idea that its important to meet present needs without compromising the ability of future generations to meet their own needs
sustainability
target marketing
bid riggin
innovation
29. A pricing tactic in which customers in different geographic zones pay different transportation rates
zone pricing
marketing ethics
product life cycle
sales forecast
30. A consumer good or service that is usually low-prices - widely available - and purchase frequently with a minimum comparison and effort
convenience product
information search
judgment
heuristics
31. A market with very similar needs and sellers offering various close substitute ways of satisfying those needs
cause-related marketing
status symbols
perception
product market
32. The adopters who are willing to try new products when there is a little or no risk associated with the purchase - when the purchase becomes an economic necessity - or when there is a social pressure to purchase
late majority
market information function
margin
random factor analysis
33. The typical production oriented approach - vaguely aims at "everyone" with the same marketing mix
mass marketing
regression analysis
strategic business unit sbu
reference group
34. An analysis that focuses on aggregate sales data over a period of many years to determine general trends in annual sales
image enhancement objective
classical conditioning
trend analysis
culture
35. A means of characterizing consumers based on the different family stages they pass through as they grow older
family life cycle
growth stage
SWOT analysis
maintenance - repair - and operating products
36. The dimensions that consumers use to compare completing product alternatives
evaluative criteria
convenience product
discontinuous innovation
value pricing everyday low-pricing
37. Segmenting the market and picking one of the homogeneous segments as the firms target market
clickstream analysis
continous innovation
single target market approach
price elastic
38. The seller fine tunes the marketing effort with info from a detailed customer database
customer relationship management (crm)
bid riggin
cognitive learning theory
real income
39. A forecasting method that uses historical sales data to discover patterns in the firm's sales over time and generally involves trend - cycle - seasonal - and random factor analyses
test marketing
variable costs
differentation
time-series analysis
40. The value that customers give up - or exchange - to obtain a desired product
family life cycle
trial pricing
sales or market share objective
price
41. A two step process of naming brand product markets and segmenting these broad products markets in order to select target markets and develop suitable marketing mixes
fixed costs
product line
dynamic pricing
market segmentation
42. The practice of setting a limited number of different specific prices - called price points - for items in a product line
multicultural marketing
brand
price lining
uniform delivered pricing
43. A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
combined market approach
sales or market share objective
venture teams
f.o.b. origin pricing
44. Sales forecasting based on the intuition of one or more executives
yield-management pricing
executive judgement
variable pricing
determining dimensions
45. The first segment (2.5%) of a population to adopt a new product
innovators
behavioral learning theories
attitude
clustering techniques
46. A theory of leaning that stresses the importance of internal mental processes and that view people as problem solvers - who actively use information from the world around them to master their environment
qualifying dimensions
time-series analysis
heuristics
cognitive learning theory
47. A pricing tactic of charging reduced prices for larger quantities of product
licensing
motivation
quantity discounts
gen y
48. Products of the fishing - lumber - agricultural - and mining industries that organizational customers purchase to use in their finished products
late majority
raw materials
personality
qualifying dimensions
49. An approach to market segmentation in which organizations focus precise marketing efforts on very small geographic markets
discetionary income
cost-plus pricing
micromarketing
zone pricing
50. A learned predisposition to respond favorably or unfavorably to stimuli based on relatively enduring evaluations of people - objects - and issues
hierarchy of needs
attitude
quantity discounts
augmented product