Test your basic knowledge |

Marketing Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Costs involved in using a product






2. To try to increase the size of their target markets by combining two or more segments






3. An analysis of daily - weekly or monthly sales figures to evaluate the degree to which seasonal factors influence sales






4. A relatively permanent change in behavior caused by acquired information or experience






5. Charging a very high - premium price for a new product






6. A survey of a firm's sales force regarding anticipated sales in their territories for a specified period.






7. Communication and purchases that occur among individuals without directly involving the manufacturer or retailer






8. The dimensions that consumers use to compare completing product alternatives






9. A change in an existing product that requires a moderate amount of learning or behavior change






10. The process whereby a consumer searches for appropriate information needed to make a reasonable decision






11. Goods or services for which a consumer has little awareness or interest until the product or a need for the product is brought to his or her attention






12. People over 65






13. A firm's total product offering designed to satisfy a single need or desire of target customers






14. A theory of leaning that stresses the importance of internal mental processes and that view people as problem solvers - who actively use information from the world around them to master their environment






15. A homogeneous group of customers who will respond to a marketing mix in a similiar way






16. Making a product available to buyers in one or more test areas and measuring purchases and consumer responses






17. Combining two or more submarkets into one larger target market as a basis for one strategy






18. Theories of learning that focus on how consumer behavior is changed by external events or stimuli






19. The first segment (2.5%) of a population to adopt a new product






20. The values - beliefs - customs - and tastes that a group of people value






21. A manager who is responsible for developing and implementing the marketing plans for products sold to a specific customer group






22. An arrangement unique to business marketing in which two organizations agree to buy from each other






23. A means of measuring a website's success by tracking customers' movement around the company website






24. Basic or necessary items that are available almost everywhere






25. The pricing strategy of setting prices below cost to attract customers into a store






26. Pricing products to maximize sales or to attain a desired level of sales or market share






27. A pricing strategy that draws on past experience of the marketer in setting appropriate prices






28. The pricing strategy in which the price can easily be adjusted to meet changes in the marketplace






29. A pricing tactic in which the cost of loading and transporting the product to the customer is included in the selling price - paid by the manufacturer






30. A marketing mix is tailored to fit some specific target customers






31. Products we purchase when we're in dire need






32. Goods that a business customer consumes in a relatively short time






33. Costs involved in moving from one brand to another






34. Consumers products that provide benefits over a long period of time - such as cars - furniture - and appliances






35. Which treats alternative products divisions - or strategic buisness units as though they were stock investments - to be bought and sold using financial criteria






36. Sales forecasting based on the intuition of one or more executives






37. A good or service with unique characteristics that are important to the buyer and for which the buyer will devote significant effort to acquire






38. An integrated economic and social unit wit a large population nucleus






39. A method of predicting sales based on finding a relationship between past sales and one or more independent variables - such as population or income






40. Society's expectation about the appropriate attitudes - behaviors - and appearance for men and women






41. The psychological characteristics that consistently influence the way a person responds to situations in the environment






42. Discounts off the list price of products to members of the channel of distribution that perform various marketing functions






43. The second stage in the product life cycle - during which the product is accepted and sales rapidly increase






44. Behavior caused by a reaction to one stimulus that occurs in the presence of other similar stimuli






45. A pricing tactic in which a firm adds a standard shipping charge to the price for all customers regardless the location






46. A strategy of experimenting with prices until the price that generates the highest profitability is found






47. The difference between the cost of the product and the selling price of the product






48. People whose children are grown and who are now able to spend their money in other ways






49. A method for calculating price in which - to maintain full plant operating capacity - a portion of a firm's output may be sold at a price that covers only marginal costs of production






50. A price-setting method based on estimated of demand at different prices