SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Marketing Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. All the benefits the product will provide for consumers or business customers
core product
co-branding
trial pricing
customer relationship management (crm)
2. A practice of charging different prices to a different customers to manage capacity while maximizing revenues
macro marketing
yield-management pricing
random factor analysis
equipment
3. The loss of sales of an existing product when a new item in a product line or product family is introduced
consumer-to-consumer e-commerce
cannibalization
late majority
senior citizens
4. A survey of customers regarding the types and quantities of products they intend to buy during a specific period
price maintenance
customer forecasting survey
personality
multiple target market approach
5. The physical good or the delivered service that supplies the desired benefit
actual product
behavioral learning theories
growth stage
single target market approach
6. Consumers products that provide benefits over a long period of time - such as cars - furniture - and appliances
opinion leader
profit objective
durable goods
staples
7. A good or service for which consumers spend considerable time and effort gathering information and comparing alternatives before making a purchase
fast-moving consumer goods
shopping product
umbrella pricing
conformity
8. The process by which people select - organize - and interpret information form the outside world
price subsidies
value pricing everyday low-pricing
perception
switching costs
9. Costs involved in moving from one brand to another
switching costs
emergency product
profit objective
culture
10. An aggregating process - clustering people with similar needs into a "market segment"
regression analysis
heuristics
sales forecast
segmenting
11. An agreement in which one firm sells another firm the right to use a brand name for a specific purpose and for a specific period of time
licensing
dynamic pricing
sustainability
durable goods
12. A brand that a group of individual products or individual brands share
penetration strategy
family brand
switching costs
growth stage
13. The cost of production (raw and processed materials - parts - and labor) that are tried to - and vary depending on - the number of units produced
switching costs
cognitive learning theory
variable costs
price elasticity
14. When a percentage change in price results in a larger percentage change in the quantity demanded
product life cycle
durable goods
price maintenance
price elastic
15. Which treats alternative products divisions - or strategic buisness units as though they were stock investments - to be bought and sold using financial criteria
portfolio management
executive judgement
introduction
opinion leader
16. Consumer products that provide benefits for a short time because they are consumed - such as food - or are no longer useful such as newspaper.
reciprocity
nondurable goods
motivation
price elasticity
17. A social process that directs an economy
macro marketing
opinion leader
involvment
zone pricing
18. The dimensions that consumers use to compare completing product alternatives
evaluative criteria
social class
staples
differentation
19. Products created when firms transform raw materials from their original state
early majority
processed material
cannibalization
price elasticity
20. An analysis of daily - weekly or monthly sales figures to evaluate the degree to which seasonal factors influence sales
seasonal analysis
convenience product
operating costs
target marketing
21. The actual product plus other supporting features such as a warranty - credit - delivery - installation - and repair service after the sale
augmented product
switching costs
variable pricing
senior citizens
22. The seller fine tunes the marketing effort with info from a detailed customer database
customer relationship management (crm)
knock-off
demand-based pricing
behavioral learning theories
23. A new product that does not reach expectations for success - failing to reach sales objectives set
single target market approach
sales or market share objective
new product failure
information search
24. To try to find similar patterns within sets of data
price bundling
clustering techniques
knock-off
product life cycle
25. A theory of leaning that stresses the importance of internal mental processes and that view people as problem solvers - who actively use information from the world around them to master their environment
self-concept
maintenance - repair - and operating products
cognitive learning theory
shopping product
26. E-commerce that allows shoppers to purchase products through online bidding
innovation
micromarketing
online auctions
sales forecast
27. Combining two or more submarkets into one larger target market as a basis for one strategy
combined market approach
market segment
core product
tipping point
28. The adopters who are willing to try new products when there is a little or no risk associated with the purchase - when the purchase becomes an economic necessity - or when there is a social pressure to purchase
family life cycle
birthrate
late majority
test marketing
29. Goods that a business customer consumes in a relatively short time
target costing
maintenance - repair - and operating products
clustering techniques
combined market approach
30. The regret or remorse buyers may feel after making a purchase
competitive effect objective
continous innovation
cognitive dissonance
customer relationship management (crm)
31. Income that is adjusted to take out the effects of inflation on purchasing power
demand curve
price discrimination
real income
quantity discounts
32. An agreement between two brands to work together in marketing new or existing products
breakthrough opportunities
co-branding
brand equity
status symbols
33. The values - beliefs - customs - and tastes that a group of people value
continous innovation
segments
zone pricing
culture
34. To try to increase the size of their target markets by combining two or more segments
innovation
combiners
price elastic
profit objective
35. The price the end customer is expected to pay as determined by the manufacturer
brand equity
price elastic
list price
sex roles
36. Which means that as a company produces larger numbers of a particular product the cost of each unit of product goes down
economics of scale
birthrate
knock-off
store or private-label brands
37. The legal term for a brand name - brand mark - or trade character; trademark legally registered by a government obtains protection for exclusive use in that country
service encounter
trademark
price inelastic
clustering techniques
38. Segmenting the market and choosing two or more segments and then treating each as a separate target market needing a different marketing mix
customer satisfaction objective
multiple target market approach
frequent discounting
baby boomers
39. Discounts off the list price of products to members of the channel of distribution that perform various marketing functions
trade or functional discounts
seasonal analysis
consumer behavior
gen x
40. Those who adopt an innovation early in the diffusion process but later than the innovators
price elastic
maintenance - repair - and operating products
processed material
early adopters
41. Brands that the manufacturer of the product owns
national or manufacturer brands
product life cycle
switching costs
experimental pricing
42. A market with broadly similar needs and sellers offering various - often divers - ways of satisfying those needs
senior citizens
macro marketing
regression analysis
generic marketing
43. People over 65
multicultural marketing
price discrimination
senior citizens
captive pricing
44. An analysis that focuses on aggregate sales data over a period of many years to determine general trends in annual sales
trend analysis
regression analysis
staples
market segment
45. The practice of setting a limited number of different specific prices - called price points - for items in a product line
late majority
unsought products
price lining
service encounter
46. A market with very similar needs and sellers offering various close substitute ways of satisfying those needs
image enhancement objective
product market
sales or market share objective
breakthrough opportunities
47. A modification of an existing product that sets one brand apart from its competitors
cognitive learning theory
trademark
continous innovation
multiple target market approach
48. Pricing products to maximize sales or to attain a desired level of sales or market share
sales or market share objective
opinion leader
knock-off
brand loyalty
49. Making a product available to buyers in one or more test areas and measuring purchases and consumer responses
price elastic
product life cycle
market test
customer forecasting survey
50. A person who is frequently able to influence others' attitudes or behaviors by virtue of his or her active interest and expertise in one or more product categories
opinion leader
mass marketing
market information function
behavioral learning theories
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests