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Test your basic knowledge |
Marketing Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brands that are owned and sold by a specific - retailer or distributor
staples
benefit segmentation
predatory pricing
store or private-label brands
2. Number of babies born per 1000 people fluctuated greatly in last 65 years
component parts
product life cycle
list price
birthrate
3. An agreement in which one firm sells another firm the right to use a brand name for a specific purpose and for a specific period of time
licensing
competitive effect objective
cognitive dissonance
benefit segmentation
4. The relative importance of perceived consequences of the purchase to a consumer
segments
equipment
national or manufacturer brands
involvment
5. To try to increase the size of their target markets by combining two or more segments
target marketing
dynamically continuous innovation
online auctions
combiners
6. A pricing tactic in which a firm adds a standard shipping charge to the price for all customers regardless the location
image enhancement objective
uniform delivered pricing
heuristics
innovation
7. The practice of exchanging a good or service for another good or service of like value
disintermediation
sex roles
bartering
benefit segmentation
8. A name - term - symbol - or any other unique element of a product that identifies one firm's product(s) and sets it apart from the competition
conformity
brand
market segmentation
metropolitan statistical area (msa)
9. The actual interaction between the customer and the service provider
self-concept
test marketing
service encounter
umbrella pricing
10. When a percentage change in price results in a smaller percentage change in the quantity demanded
target costing
self-concept
dynamic pricing
price inelastic
11. An individual's self-image that is composed of a mixture of beliefs - observations - and feelings about personal attributes
yield-management pricing
self-concept
captive pricing
behavioral learning theories
12. The regret or remorse buyers may feel after making a purchase
benefit segmentation
empty nesters
consumer behavior
cognitive dissonance
13. An agreement between two brands to work together in marketing new or existing products
staples
national or manufacturer brands
co-branding
brand extension
14. The dimensions that consumers use to compare completing product alternatives
product category manager
mass selling
evaluative criteria
loss-leader pricing
15. Communicating with large numbers of customers at the same time
cost-plus pricing
customer forecasting survey
target costing
mass selling
16. A market with broadly similar needs and sellers offering various - often divers - ways of satisfying those needs
generic marketing
customer satisfaction objective
hierarchy of needs
SWOT analysis
17. Goods or services for which a consumer has little awareness or interest until the product or a need for the product is brought to his or her attention
customer forecasting survey
unsought products
online auctions
personality
18. People whose children are grown and who are now able to spend their money in other ways
empty nesters
breakthrough opportunities
segmenting
cumulative quantity discounts
19. A survey of customers regarding the types and quantities of products they intend to buy during a specific period
image enhancement objective
specialty products
learning
customer forecasting survey
20. A homogeneous group of customers who will respond to a marketing mix in a similiar way
durable goods
information search
market segment
market manager
21. The overall feelings or attitude a person has about a product after purchasing it
consumer satisfaction/dissatisfiaction
involvment
product category manager
family life cycle
22. Pricing that is intended to maximize customer satisfaction and retention
discontinuous innovation
customer satisfaction objective
late majority
knock-off
23. A marketing mix is tailored to fit some specific target customers
price-floor pricing
internal reference price
nondurable goods
target marketing
24. A survey of a firm's sales force regarding anticipated sales in their territories for a specified period.
actual product
sales force forecasting survey
gen y
senior citizens
25. A price-setting method based on estimated of demand at different prices
profit objective
brand manager
demand-based pricing
goods
26. A means of characterizing consumers based on the different family stages they pass through as they grow older
shopping product
mass selling
regression analysis
family life cycle
27. What is left of disposable income after paying for necessities
discetionary income
price bundling
gen x
customer relationship management (crm)
28. The belief that use of a product has potentially negative consequences - either financial - physical or social
perceived risk
augmented product
micromarketing
opinion leader
29. Basic or necessary items that are available almost everywhere
judgment
brand manager
dynamically continuous innovation
staples
30. An approach that categorizes motives according to five levels of importance - the more basic needs being on the bottom of the hierarchy and the higher needs at the top
customer satisfaction
customer satisfaction objective
personality
hierarchy of needs
31. A pricing tactic in which the seller absorbs the total cost of transportation
differentation
pure subsistence economy
freight absorption pricing
demand-based pricing
32. Products that consumers purchase to signal membership in a desirable social class
customer relationship management (crm)
discetionary income
status symbols
opportunity cost
33. A pricing tactic of charging reduced prices for larger quantities of product
behavioral learning theories
quantity discounts
Delphi technique
mass selling
34. The pricing strategy in which the price can easily be adjusted to meet changes in the marketplace
multicultural marketing
dynamic pricing
test marketing
combiners
35. A strategy where prices are set significantly higher than competing brands
prestige pricing
non-cumulative quantity discounts
raw materials
judgment
36. Opportunities that help innovators develop hard to copy marketing strategies that will be very profitable for a long time
breakthrough opportunities
learning
trade or functional discounts
birthrate
37. Society's expectation about the appropriate attitudes - behaviors - and appearance for men and women
sex roles
operant conditioning
market segmentation
switching costs
38. Collusion between suppliers responding to bid requests to lessen competition and secure higher margins
penetration strategy
family brand
continous innovation
bid riggin
39. A theory of leaning that stresses the importance of internal mental processes and that view people as problem solvers - who actively use information from the world around them to master their environment
customer forecasting survey
cognitive learning theory
disintermediation
cause-related marketing
40. The price the end customer is expected to pay as determined by the manufacturer
segments
list price
economics of scale
nondurable goods
41. Aim at one or more homogeneous segments and try to develop different marketing mix for each
segments
freight absorption pricing
qualifying dimensions
demand curve
42. The actual product plus other supporting features such as a warranty - credit - delivery - installation - and repair service after the sale
augmented product
umbrella pricing
maturity stage
late majority
43. A manager who is responsible for developing and implementing the marketing plans for products sold to a specific customer group
market segment
cycle analysis
market manager
maintenance - repair - and operating products
44. A mental rule of thumb that leads to a speedy decision by simplifying the process
marketing ethics
determining dimensions
heuristics
benefit segmentation
45. When a percentage change in price results in a larger percentage change in the quantity demanded
micromarketing
store or private-label brands
product adoption
price elastic
46. The collection - analysis - and distribution of all the info needed to plan - carry out - and control marketing activities - wether in the firms own neighborhood or in a market overseas
clickstream analysis
involvment
loss-leader pricing
market information function
47. An internal state that drives us to satisfy needs by activating goal-oriented behavior
motivation
diffusion
social class
laggards
48. The strategy of selling products at unreasonably low prices to drive competitors out of business
disposable income
hierarchy of needs
predatory pricing
status symbols
49. Making a product available to buyers in one or more test areas and measuring purchases and consumer responses
umbrella pricing
sustainability
market test
culture
50. The difference between the cost of the product and the selling price of the product
margin
executive judgement
innovators
core product