Test your basic knowledge |

Marketing Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Products we purchase when we're in dire need






2. The legal term for a brand name - brand mark - or trade character; trademark legally registered by a government obtains protection for exclusive use in that country






3. Brands that the manufacturer of the product owns






4. A pricing strategy in which a firm sets prices that provide ultimate value to customers






5. The collection - analysis - and distribution of all the info needed to plan - carry out - and control marketing activities - wether in the firms own neighborhood or in a market overseas






6. A pricing tactic in which customers in different geographic zones pay different transportation rates






7. Relevant to including a customer type in a product market






8. The strategy of selling products at unreasonably low prices to drive competitors out of business






9. A group within a society whose members share a distinctive set of beliefs - characteristics - or common experiences






10. An organizational unit that focuses on some product markets and is treated as a separate profit center






11. Number of babies born per 1000 people fluctuated greatly in last 65 years






12. The process whereby a consumer searches for appropriate information needed to make a reasonable decision






13. A forecasting method that uses historical sales data to discover patterns in the firm's sales over time and generally involves trend - cycle - seasonal - and random factor analyses






14. The relative importance of perceived consequences of the purchase to a consumer






15. A two step process of naming brand product markets and segmenting these broad products markets in order to select target markets and develop suitable marketing mixes






16. Segmenting the market and picking one of the homogeneous segments as the firms target market






17. Sales forecasts prepared by experts such as economists - management consultants - advertising executives - college professors - or other persons outside the firm






18. An actual or imaginary individual or group that has significant effect on an individual's evaluations - aspirations - or behavior






19. Group of people within an organization who focus exclusively on the development of a new product






20. People over 65






21. Which means that as a company produces larger numbers of a particular product the cost of each unit of product goes down






22. Selling two or more goods or services as a single package for one price






23. A good or service with unique characteristics that are important to the buyer and for which the buyer will devote significant effort to acquire






24. Tangible products we can see - touch - smell - hear - taste






25. An illegal marketing practice in which an advertised price special is used as bait to get customers into the store with the intention of switching them to a higher-priced item






26. A fairly homogeneous group of customers to whom a company wishes to appeal






27. When each family unit produces everything it consumes






28. A brand that a group of individual products or individual brands share






29. The practice of linking products to a particular social cause on an ongoing or short-term basis






30. The process by which organization adjust their offering in an attempt to match demand






31. To try to increase the size of their target markets by combining two or more segments






32. A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer






33. An arrangement unique to business marketing in which two organizations agree to buy from each other






34. Those that actually affect the customers purchase of specific product or brand in a product market






35. The price the end customer is expected to pay as determined by the manufacturer






36. An agreement between two brands to work together in marketing new or existing products






37. The seller fine tunes the marketing effort with info from a detailed customer database






38. A means of characterizing consumers based on the different family stages they pass through as they grow older






39. Sometimes called millenials - refer to those born from 1978-1994






40. The process of eliminating interaction between customers and service providers






41. A pricing tactic in which a firm adds a standard shipping charge to the price for all customers regardless the location






42. Testing the complete marketing plan in a small geographic area that is similar to the larger market the firm hopes to enter






43. A pricing strategy that considers the lifetime cost of using the product






44. Discounts based only on the quantity purchased in individual orders






45. Identifies and lists the firms strengths and weaknesses and its opportunities and threats






46. The practice of setting a limited number of different specific prices - called price points - for items in a product line






47. Buying - selling - transporting - storing - standardization and grading - financing - risk taking - and market information






48. Pricing intended to establish a desired image or positioning to prospective customers






49. Government payments made to protect domestic businesses or to reimburse them when they must price at or below cost to make a sale. the subsidy can be a cash payment or tax relief






50. The patter of living that determines how people choose to spend their time - money - and energy that reflects their values - tastes - and preferences







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests