SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Marketing Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Products that exhibit consistently high velocity sales in the consumer marketplace
perceived risk
fast-moving consumer goods
generic marketing
zone pricing
2. Costs involved in moving from one brand to another
economics of scale
price subsidies
switching costs
customer relationship management (crm)
3. A manager who is responsible for developing and implementing the marketing plan for a single brand
brand manager
price
price lining
expert forecasting survey
4. A good or service for which consumers spend considerable time and effort gathering information and comparing alternatives before making a purchase
economics of scale
evaluative criteria
market segment
shopping product
5. A means of measuring a website's success by tracking customers' movement around the company website
fast-moving consumer goods
national or manufacturer brands
clickstream analysis
value pricing everyday low-pricing
6. Costs involved in using a product
customer satisfaction objective
operating costs
early adopters
macro marketing
7. A homogeneous group of customers who will respond to a marketing mix in a similiar way
cumulative quantity discounts
product market
product life cycle
market segment
8. A plot of the quantity of a product that customers will buy in a market during a period of time at various prices if all other factors remain the same
price leadership (follower)
demand curve
product category manager
segmenting
9. In the context of product diffusion - the point when a product's sales spike from a slow climb to an unprecedented new level - often accompanied by a steep price decline
experimental pricing
tipping point
clickstream analysis
qualifying dimensions
10. The price the end customer is expected to pay as determined by the manufacturer
decline stage
breakthrough opportunities
list price
pure subsistence economy
11. The practice of exchanging a good or service for another good or service of like value
bartering
early majority
demand-based pricing
combined market approach
12. A pricing tactic in which customers in different geographic zones pay different transportation rates
classical conditioning
price elastic
portfolio management
zone pricing
13. The illegal practice of offering the same product of like quality and quantity to different business customers at different prices - thus lessening competition
discontinuous innovation
qualifying dimensions
macro marketing
price discrimination
14. Behavior caused by a reaction to one stimulus that occurs in the presence of other similar stimuli
durable goods
competitive effect objective
stimulus generalization
learning
15. Consumers products that provide benefits over a long period of time - such as cars - furniture - and appliances
impulse product
disintermediation
durable goods
customer satisfaction
16. A good or service with unique characteristics that are important to the buyer and for which the buyer will devote significant effort to acquire
market segment
judgment
specialty products
real income
17. A strategy where prices are set significantly higher than competing brands
cumulative quantity discounts
prestige pricing
operant conditioning
freight absorption pricing
18. The value that customers give up - or exchange - to obtain a desired product
attitude
price
customer satisfaction objective
captive pricing
19. The patter of living that determines how people choose to spend their time - money - and energy that reflects their values - tastes - and preferences
combiners
qualifying dimensions
cost-plus pricing
lifestyle
20. The process involved when individuals or groups select - purchase - use - and dispose of goods - services - ideas - or experiences to satisfy their needs and desires
equipment
consumer behavior
market segmentation
processed material
21. A relatively permanent change in behavior caused by acquired information or experience
product adoption
variable costs
consumer-to-consumer e-commerce
learning
22. The collaboration of two or more firms in setting prices - usually to keep prices high
price maintenance
demand-based pricing
marketing ethics
brand extension
23. Group of people within an organization who focus exclusively on the development of a new product
trial pricing
demand-based pricing
durable goods
venture teams
24. The cost of production (raw and processed materials - parts - and labor) that are tried to - and vary depending on - the number of units produced
differentation
price subsidies
variable costs
specialty products
25. The pricing strategy in which the price can easily be adjusted to meet changes in the marketplace
metropolitan statistical area (msa)
dynamically continuous innovation
dynamic pricing
subculture
26. An approach to market segmentation in which organizations focus precise marketing efforts on very small geographic markets
micromarketing
opportunity cost
capacity management
discontinuous innovation
27. Extent to which a firm fulfills a customers needs - desires - and expectations
emergency product
customer satisfaction
cognitive dissonance
dynamically continuous innovation
28. Discounts off the list price of products to members of the channel of distribution that perform various marketing functions
trade or functional discounts
opinion leader
staples
SWOT analysis
29. A brand that a group of individual products or individual brands share
f.o.b. delivered pricing
disposable income
breakthrough opportunities
family brand
30. What is left of disposable income after paying for necessities
gen x
discetionary income
introduction
operant conditioning
31. Aim at one or more homogeneous segments and try to develop different marketing mix for each
segments
self-concept
list price
f.o.b. delivered pricing
32. All the benefits the product will provide for consumers or business customers
core product
stimulus generalization
metropolitan statistical area (msa)
classical conditioning
33. A flexible pricing strategy that reflects what individual customers are willing to pay
variable pricing
SWOT analysis
market segmentation
time-series analysis
34. When a percentage change in price results in a larger percentage change in the quantity demanded
price elastic
target marketing
price
random factor analysis
35. Pricing that is intended to maximize customer satisfaction and retention
family life cycle
f.o.b. origin pricing
customer satisfaction objective
differentation
36. A product people often buy on the spur of the moment
impulse product
fast-moving consumer goods
involvment
frequent discounting
37. An illegal marketing practice in which an advertised price special is used as bait to get customers into the store with the intention of switching them to a higher-priced item
goods
continous innovation
judgment
bait and switch
38. The collection - analysis - and distribution of all the info needed to plan - carry out - and control marketing activities - wether in the firms own neighborhood or in a market overseas
prestige pricing
market information function
marketing ethics
demand-based pricing
39. Pricing a new product low for a limited period of time to lower the risk for a customer
trial pricing
staples
knock-off
target market
40. Goods or services for which a consumer has little awareness or interest until the product or a need for the product is brought to his or her attention
unsought products
operating costs
family brand
pure subsistence economy
41. A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
self-concept
raw materials
penetration strategy
disposable income
42. Selling two or more goods or services as a single package for one price
price bundling
price elastic
yield-management pricing
gen y
43. The process by which people select - organize - and interpret information form the outside world
quantity discounts
perception
attitude
Delphi technique
44. A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
price elastic
f.o.b. origin pricing
innovation
expert forecasting survey
45. Collusion between suppliers responding to bid requests to lessen competition and secure higher margins
product line
operant conditioning
bid riggin
f.o.b. origin pricing
46. Government payments made to protect domestic businesses or to reimburse them when they must price at or below cost to make a sale. the subsidy can be a cash payment or tax relief
bartering
price subsidies
trial pricing
specialty products
47. A set of price or a price range in consumers' minds that they refer to in evaluating a product's price
perceived risk
tipping point
internal reference price
time-series analysis
48. The set of alternative brands the consumer is considering for the decision process
segmenting
consideration set
price bundling
knock-off
49. The process of eliminating interaction between customers and service providers
yield-management pricing
disintermediation
capacity management
judgment
50. The practice of recognizing and targeting the distinctive needs and wants of one or more ethnic subcultures
brand
demand curve
f.o.b. delivered pricing
multicultural marketing