Test your basic knowledge |

Marketing Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Basic or necessary items that are available almost everywhere






2. Extent to which a firm fulfills a customers needs - desires - and expectations






3. Those who adopt an innovation early in the diffusion process but later than the innovators






4. The actual product plus other supporting features such as a warranty - credit - delivery - installation - and repair service after the sale






5. Testing the complete marketing plan in a small geographic area that is similar to the larger market the firm hopes to enter






6. The practice of linking products to a particular social cause on an ongoing or short-term basis






7. The firm that sets prices first in a industry; other major firms in the industry follow the leader by standing in line






8. Expensive goods that an organization uses in its daily operations that last for a long time






9. Government payments made to protect domestic businesses or to reimburse them when they must price at or below cost to make a sale. the subsidy can be a cash payment or tax relief






10. A social process that directs an economy






11. Theories of learning that focus on how consumer behavior is changed by external events or stimuli






12. An arrangement unique to business marketing in which two organizations agree to buy from each other






13. A new product sold with the same brand name as a strong existing brand






14. Relevant to including a customer type in a product market






15. An internal state that drives us to satisfy needs by activating goal-oriented behavior






16. Opportunities that help innovators develop hard to copy marketing strategies that will be very profitable for a long time






17. A pattern of repeat product purchases - accompanied by an underlying positive attitude toward the brand - which is based on the belief that the brand makes products superior to its competition






18. Manufactured goods or subassemblies of finished items that organizations need to complete their own product






19. Selling two or more goods or services as a single package for one price






20. A pricing tactic of charging reduced prices for larger quantities of product






21. Aim at one or more homogeneous segments and try to develop different marketing mix for each






22. Tangible products we can see - touch - smell - hear - taste






23. The overall feelings or attitude a person has about a product after purchasing it






24. A strategy where prices are set significantly higher than competing brands






25. Identifies and lists the firms strengths and weaknesses and its opportunities and threats






26. The first stage of the product life cycle in which slow growth follows the introduction of a new product in the marketplace






27. A marketing mix is tailored to fit some specific target customers






28. The process by which organization adjust their offering in an attempt to match demand






29. The set of alternative brands the consumer is considering for the decision process






30. Which means that as a company produces larger numbers of a particular product the cost of each unit of product goes down






31. Sometimes called millenials - refer to those born from 1978-1994






32. Which treats alternative products divisions - or strategic buisness units as though they were stock investments - to be bought and sold using financial criteria






33. A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer






34. Consumers products that provide benefits over a long period of time - such as cars - furniture - and appliances






35. The price the end customer is expected to pay as determined by the manufacturer






36. People born between 1946 and 1964






37. Charging a very high - premium price for a new product






38. Discounts based only on the quantity purchased in individual orders






39. The legal term for a brand name - brand mark - or trade character; trademark legally registered by a government obtains protection for exclusive use in that country






40. Learning that occurs when a stimulus eliciting a response is paired with another stimulus that initially does not elicit a response over time because of its association with the first stimulus






41. A name - term - symbol - or any other unique element of a product that identifies one firm's product(s) and sets it apart from the competition






42. A pricing tactic in which the seller absorbs the total cost of transportation






43. Sales forecasts prepared by experts such as economists - management consultants - advertising executives - college professors - or other persons outside the firm






44. A method of selling prices in which the seller totals all the unit costs for the product and the adds the desired profit per unit






45. People whose children are grown and who are now able to spend their money in other ways






46. An analysis of daily - weekly or monthly sales figures to evaluate the degree to which seasonal factors influence sales






47. A manager who is responsible for developing and implementing the marketing plan for all the brands and products within a product category






48. A change in an existing product that requires a moderate amount of learning or behavior change






49. A change in beliefs or actions as a reaction to real or imagined group pressure






50. What is left of disposable income after paying for necessities







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Can you answer 50 questions in 15 minutes?


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