SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Marketing Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Society's expectation about the appropriate attitudes - behaviors - and appearance for men and women
sex roles
nondurable goods
market segment
non-cumulative quantity discounts
2. The process by which a consumer or business customer begins to buy and use a new good - service - or idea
market
combiners
price
product adoption
3. The adopters who are willing to try new products when there is a little or no risk associated with the purchase - when the purchase becomes an economic necessity - or when there is a social pressure to purchase
variable costs
customer forecasting survey
late majority
cause-related marketing
4. Refers to the generation born immediately following the baby boom - from 1965-1977
stimulus generalization
image enhancement objective
national or manufacturer brands
gen x
5. Pricing intended to establish a desired image or positioning to prospective customers
breakthrough opportunities
image enhancement objective
trial pricing
cannibalization
6. A group within a society whose members share a distinctive set of beliefs - characteristics - or common experiences
innovation
product category manager
subculture
bait and switch
7. A pricing tactic in which a firm adds a standard shipping charge to the price for all customers regardless the location
customer satisfaction
price elastic
uniform delivered pricing
market manager
8. The first stage of the product life cycle in which slow growth follows the introduction of a new product in the marketplace
cycle analysis
introduction
target market
price subsidies
9. A forecasting method that uses historical sales data to discover patterns in the firm's sales over time and generally involves trend - cycle - seasonal - and random factor analyses
component parts
co-branding
time-series analysis
gen y
10. A pricing tactic in which customers in different geographic zones pay different transportation rates
zone pricing
brand manager
self-concept
innovators
11. Expensive goods that an organization uses in its daily operations that last for a long time
diffusion
fast-moving consumer goods
lifestyle
equipment
12. People over 65
family life cycle
skimming price
target costing
senior citizens
13. The illegal practice of offering the same product of like quality and quantity to different business customers at different prices - thus lessening competition
price discrimination
customer satisfaction
dynamic pricing
Delphi technique
14. The collection - analysis - and distribution of all the info needed to plan - carry out - and control marketing activities - wether in the firms own neighborhood or in a market overseas
decline stage
disposable income
market information function
actual product
15. A strategy where prices are set significantly higher than competing brands
prestige pricing
portfolio management
lifestyle
metropolitan statistical area (msa)
16. Moral standards that guide marketing decisions and actions
variable pricing
marketing ethics
generic marketing
consideration set
17. A decision-making method in which members of a panel of experts respond to questions and to each other until reaching agreement on an issue
diffusion
Delphi technique
freight absorption pricing
early majority
18. Charging a very high - premium price for a new product
skimming price
captive pricing
executive judgement
combined market approach
19. A person who is frequently able to influence others' attitudes or behaviors by virtue of his or her active interest and expertise in one or more product categories
customer forecasting survey
universal functions of marketing
opinion leader
product line
20. What is left of disposable income after paying for necessities
regression analysis
disintermediation
discetionary income
personality
21. Communicating with large numbers of customers at the same time
processed material
price elastic
mass selling
breakthrough opportunities
22. Basic or necessary items that are available almost everywhere
bartering
market test
staples
information search
23. A pricing tactic for two items that must be used together; one item is priced very low and the firm makes its profit on another - high-margin item essential to the operation of the first item
trend analysis
discetionary income
captive pricing
zone pricing
24. E-commerce that allows shoppers to purchase products through online bidding
expert forecasting survey
trend analysis
online auctions
competitive advantage
25. Pricing that is intended to maximize customer satisfaction and retention
customer satisfaction objective
differentation
cannibalization
brand manager
26. Relevant to including a customer type in a product market
specialty products
late majority
qualifying dimensions
senior citizens
27. A situation in which an increase or a decrease in price will not significantly affect demand for the product
time-series analysis
SWOT analysis
inelastic demand
conformity
28. The value that customers give up - or exchange - to obtain a desired product
competitive effect objective
market
sustainability
price
29. The cost of production (raw and processed materials - parts - and labor) that are tried to - and vary depending on - the number of units produced
variable costs
market test
bid riggin
national or manufacturer brands
30. A learned predisposition to respond favorably or unfavorably to stimuli based on relatively enduring evaluations of people - objects - and issues
cost-plus pricing
fixed costs
attitude
generic marketing
31. A product people often buy on the spur of the moment
involvment
determining dimensions
impulse product
differentation
32. Sales forecasts prepared by experts such as economists - management consultants - advertising executives - college professors - or other persons outside the firm
expert forecasting survey
introduction
service encounter
cognitive dissonance
33. The process involved when individuals or groups select - purchase - use - and dispose of goods - services - ideas - or experiences to satisfy their needs and desires
price leadership (follower)
family brand
attitude
consumer behavior
34. A plot of the quantity of a product that customers will buy in a market during a period of time at various prices if all other factors remain the same
maturity stage
brand loyalty
self-concept
demand curve
35. A new product that does not reach expectations for success - failing to reach sales objectives set
pure subsistence economy
new product failure
behavioral learning theories
emergency product
36. In the context of product diffusion - the point when a product's sales spike from a slow climb to an unprecedented new level - often accompanied by a steep price decline
differentation
tipping point
segments
zone pricing
37. Segmenting the market and choosing two or more segments and then treating each as a separate target market needing a different marketing mix
diffusion
multiple target market approach
bait and switch
birthrate
38. A method of predicting sales based on finding a relationship between past sales and one or more independent variables - such as population or income
gen x
knock-off
regression analysis
price bundling
39. When a percentage change in price results in a smaller percentage change in the quantity demanded
operant conditioning
maintenance - repair - and operating products
price inelastic
perception
40. The set of alternative brands the consumer is considering for the decision process
combined market approach
consideration set
zone pricing
breakthrough opportunities
41. Pricing that is intended to have an effect on the marketing efforts of the competition
bartering
stimulus generalization
competitive effect objective
trial pricing
42. The percentage change in unit sales that results from a percentage change in price
target costing
price elasticity
disposable income
macro marketing
43. The price the end customer is expected to pay as determined by the manufacturer
list price
learning
universal functions of marketing
loss-leader pricing
44. The first segment (2.5%) of a population to adopt a new product
sustainability
disintermediation
loss-leader pricing
innovators
45. A survey of a firm's sales force regarding anticipated sales in their territories for a specified period.
economics of scale
brand extension
sales force forecasting survey
new product failure
46. An aggregating process - clustering people with similar needs into a "market segment"
frequent discounting
segmenting
uniform delivered pricing
bait and switch
47. A homogeneous group of customers who will respond to a marketing mix in a similiar way
f.o.b. delivered pricing
prestige pricing
market segment
culture
48. The process by which the use of a product spreads throughout the population
generic marketing
involvment
sales forecast
diffusion
49. A good or service with unique characteristics that are important to the buyer and for which the buyer will devote significant effort to acquire
demand-based pricing
involvment
specialty products
cost-plus pricing
50. The psychological characteristics that consistently influence the way a person responds to situations in the environment
metropolitan statistical area (msa)
attitude
customer relationship management (crm)
personality