SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Marketing Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Discounts based only on the quantity purchased in individual orders
marketing ethics
evaluative criteria
brand extension
non-cumulative quantity discounts
2. A pricing tactic in which the seller absorbs the total cost of transportation
freight absorption pricing
pure subsistence economy
bait and switch
goods
3. A survey of a firm's sales force regarding anticipated sales in their territories for a specified period.
brand extension
trend analysis
sales force forecasting survey
innovation
4. A brand that a group of individual products or individual brands share
segmenting
family brand
emergency product
sex roles
5. Products that exhibit consistently high velocity sales in the consumer marketplace
store or private-label brands
fast-moving consumer goods
goods
margin
6. The practice of recognizing and targeting the distinctive needs and wants of one or more ethnic subcultures
multicultural marketing
list price
sales or market share objective
product adoption
7. Products created when firms transform raw materials from their original state
processed material
target costing
single target market approach
multiple target market approach
8. A marketing mix is tailored to fit some specific target customers
customer forecasting survey
brand equity
target marketing
customer relationship management (crm)
9. Concept that explains how products go through four distinct stages from birth to death: introduction - growth - maturity - and decline
price-floor pricing
product life cycle
marketing ethics
consumer-to-consumer e-commerce
10. A two step process of naming brand product markets and segmenting these broad products markets in order to select target markets and develop suitable marketing mixes
market segmentation
customer satisfaction objective
target marketing
price maintenance
11. A pricing tactic for two items that must be used together; one item is priced very low and the firm makes its profit on another - high-margin item essential to the operation of the first item
price maintenance
perceived risk
cause-related marketing
captive pricing
12. The relative importance of perceived consequences of the purchase to a consumer
involvment
sales or market share objective
combiners
cycle analysis
13. A manager who is responsible for developing and implementing the marketing plan for a single brand
target costing
introduction
birthrate
brand manager
14. A survey of customers regarding the types and quantities of products they intend to buy during a specific period
skimming price
customer forecasting survey
fast-moving consumer goods
customer satisfaction objective
15. A product people often buy on the spur of the moment
price
market segment
economics of scale
impulse product
16. A market with broadly similar needs and sellers offering various - often divers - ways of satisfying those needs
late majority
generic marketing
cost-plus pricing
empty nesters
17. Refers to the generation born immediately following the baby boom - from 1965-1977
service encounter
determining dimensions
gen x
time-series analysis
18. Identifies and lists the firms strengths and weaknesses and its opportunities and threats
regression analysis
product life cycle
SWOT analysis
conformity
19. The psychological characteristics that consistently influence the way a person responds to situations in the environment
personality
time-series analysis
online auctions
specialty products
20. Moral standards that guide marketing decisions and actions
economics of scale
disintermediation
cognitive learning theory
marketing ethics
21. An actual or imaginary individual or group that has significant effect on an individual's evaluations - aspirations - or behavior
sales or market share objective
gen y
universal functions of marketing
reference group
22. Society's expectation about the appropriate attitudes - behaviors - and appearance for men and women
sex roles
determining dimensions
portfolio management
online auctions
23. A group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods or services - that is ways of satisfying those needs
combiners
strategic business unit sbu
market
fast-moving consumer goods
24. The patter of living that determines how people choose to spend their time - money - and energy that reflects their values - tastes - and preferences
discetionary income
lifestyle
marketing ethics
cumulative quantity discounts
25. The typical production oriented approach - vaguely aims at "everyone" with the same marketing mix
mass marketing
segmenting
product life cycle
co-branding
26. A new product that copies with slight modification the design of an original product
knock-off
price bundling
impulse product
economics of scale
27. Brands that the manufacturer of the product owns
national or manufacturer brands
loss-leader pricing
new product failure
market manager
28. The actual product plus other supporting features such as a warranty - credit - delivery - installation - and repair service after the sale
image enhancement objective
sales or market share objective
augmented product
inelastic demand
29. Communication and purchases that occur among individuals without directly involving the manufacturer or retailer
perceived risk
consumer-to-consumer e-commerce
market information function
customer relationship management (crm)
30. A method for calculating price in which - to maintain full plant operating capacity - a portion of a firm's output may be sold at a price that covers only marginal costs of production
judgment
test marketing
multicultural marketing
price-floor pricing
31. Aim at one or more homogeneous segments and try to develop different marketing mix for each
segments
executive judgement
reciprocity
specialty products
32. A strategy of ducking under a competitor's price by a fixed percentage
price bundling
umbrella pricing
time-series analysis
price-floor pricing
33. The difference between the cost of the product and the selling price of the product
value pricing everyday low-pricing
cost of ownership
margin
early majority
34. Opportunities that help innovators develop hard to copy marketing strategies that will be very profitable for a long time
breakthrough opportunities
macro marketing
time-series analysis
product market
35. The values - beliefs - customs - and tastes that a group of people value
price maintenance
competitive advantage
culture
disintermediation
36. The first segment (2.5%) of a population to adopt a new product
trend analysis
innovators
disposable income
variable costs
37. The last consumers to adopt the innovation
sustainability
combined market approach
laggards
clustering techniques
38. The pricing strategy in which the price can easily be adjusted to meet changes in the marketplace
dynamic pricing
mass marketing
dynamically continuous innovation
differentation
39. Pricing a new product low for a limited period of time to lower the risk for a customer
maintenance - repair - and operating products
knock-off
baby boomers
trial pricing
40. A good or service for which consumers spend considerable time and effort gathering information and comparing alternatives before making a purchase
uniform delivered pricing
shopping product
perception
customer satisfaction
41. Goods that a business customer consumes in a relatively short time
demand-based pricing
f.o.b. origin pricing
price leadership (follower)
maintenance - repair - and operating products
42. The set of alternative brands the consumer is considering for the decision process
brand loyalty
target marketing
augmented product
consideration set
43. Products that consumers purchase to signal membership in a desirable social class
unsought products
dynamically continuous innovation
attitude
status symbols
44. Testing the complete marketing plan in a small geographic area that is similar to the larger market the firm hopes to enter
dynamically continuous innovation
test marketing
benefit segmentation
strategic business unit sbu
45. When a percentage change in price results in a larger percentage change in the quantity demanded
price elastic
combined market approach
trademark
social class
46. A pricing strategy that considers the lifetime cost of using the product
metropolitan statistical area (msa)
cost of ownership
actual product
bait and switch
47. An agreement between two brands to work together in marketing new or existing products
dynamically continuous innovation
price maintenance
co-branding
time-series analysis
48. The collaboration of two or more firms in setting prices - usually to keep prices high
price maintenance
bid riggin
target costing
prestige pricing
49. Those that actually affect the customers purchase of specific product or brand in a product market
co-branding
predatory pricing
durable goods
determining dimensions
50. The practice of linking products to a particular social cause on an ongoing or short-term basis
cause-related marketing
innovation
lifestyle
operating costs