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Test your basic knowledge |
Marketing Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To try to increase the size of their target markets by combining two or more segments
combiners
market
cumulative quantity discounts
reference group
2. The patter of living that determines how people choose to spend their time - money - and energy that reflects their values - tastes - and preferences
consumer behavior
sex roles
lifestyle
decline stage
3. People over 65
price maintenance
senior citizens
birthrate
unsought products
4. The last consumers to adopt the innovation
real income
laggards
judgment
prestige pricing
5. A strategy of frequently using sale prices to increase sales volume
opportunity cost
non-cumulative quantity discounts
frequent discounting
portfolio management
6. An analysis of daily - weekly or monthly sales figures to evaluate the degree to which seasonal factors influence sales
equipment
maintenance - repair - and operating products
seasonal analysis
raw materials
7. A new product sold with the same brand name as a strong existing brand
brand manager
price inelastic
classical conditioning
brand extension
8. The regret or remorse buyers may feel after making a purchase
national or manufacturer brands
reference group
random factor analysis
cognitive dissonance
9. The practice of recognizing and targeting the distinctive needs and wants of one or more ethnic subcultures
impulse product
price bundling
experimental pricing
multicultural marketing
10. The legal term for a brand name - brand mark - or trade character; trademark legally registered by a government obtains protection for exclusive use in that country
service encounter
consideration set
f.o.b. origin pricing
trademark
11. Sales forecasting based on the intuition of one or more executives
equipment
executive judgement
multicultural marketing
online auctions
12. An internal state that drives us to satisfy needs by activating goal-oriented behavior
birthrate
subculture
motivation
status symbols
13. A product that consumers perceive to be new and different form existing products
innovation
diffusion
skimming price
venture teams
14. E-commerce that allows shoppers to purchase products through online bidding
list price
behavioral learning theories
qualifying dimensions
online auctions
15. A person who is frequently able to influence others' attitudes or behaviors by virtue of his or her active interest and expertise in one or more product categories
opinion leader
predatory pricing
target marketing
senior citizens
16. Consumers products that provide benefits over a long period of time - such as cars - furniture - and appliances
specialty products
trademark
continous innovation
durable goods
17. An approach that categorizes motives according to five levels of importance - the more basic needs being on the bottom of the hierarchy and the higher needs at the top
trend analysis
frequent discounting
hierarchy of needs
emergency product
18. A social process that directs an economy
variable costs
cannibalization
list price
macro marketing
19. The marketing mix is distinct from and better than what is available from a competitor
diffusion
price maintenance
customer relationship management (crm)
differentation
20. A pricing tactic in which customers in different geographic zones pay different transportation rates
seasonal analysis
nondurable goods
continous innovation
zone pricing
21. The psychological characteristics that consistently influence the way a person responds to situations in the environment
classical conditioning
personality
staples
conformity
22. A good or service with unique characteristics that are important to the buyer and for which the buyer will devote significant effort to acquire
cannibalization
bartering
classical conditioning
specialty products
23. A group within a society whose members share a distinctive set of beliefs - characteristics - or common experiences
combiners
subculture
f.o.b. delivered pricing
brand
24. Pricing that is intended to maximize customer satisfaction and retention
customer satisfaction objective
test marketing
mass selling
captive pricing
25. A strategy of experimenting with prices until the price that generates the highest profitability is found
unsought products
experimental pricing
quantity discounts
product life cycle
26. Those that actually affect the customers purchase of specific product or brand in a product market
goods
perceived risk
customer satisfaction
determining dimensions
27. Segmenting the market and choosing two or more segments and then treating each as a separate target market needing a different marketing mix
freight absorption pricing
gen y
convenience product
multiple target market approach
28. An approach to market segmentation in which organizations focus precise marketing efforts on very small geographic markets
convenience product
real income
micromarketing
impulse product
29. The second stage in the product life cycle - during which the product is accepted and sales rapidly increase
discontinuous innovation
learning
growth stage
metropolitan statistical area (msa)
30. A manager who is responsible for developing and implementing the marketing plan for all the brands and products within a product category
customer satisfaction objective
tipping point
product category manager
learning
31. Number of babies born per 1000 people fluctuated greatly in last 65 years
birthrate
co-branding
experimental pricing
brand loyalty
32. A consumer good or service that is usually low-prices - widely available - and purchase frequently with a minimum comparison and effort
personality
convenience product
maturity stage
introduction
33. Society's expectation about the appropriate attitudes - behaviors - and appearance for men and women
brand extension
social class
core product
sex roles
34. A modification of an existing product that sets one brand apart from its competitors
brand manager
captive pricing
continous innovation
freight absorption pricing
35. A name - term - symbol - or any other unique element of a product that identifies one firm's product(s) and sets it apart from the competition
brand extension
fixed costs
brand
component parts
36. The value that customers give up - or exchange - to obtain a desired product
price
late majority
family life cycle
demand-based pricing
37. Concept that explains how products go through four distinct stages from birth to death: introduction - growth - maturity - and decline
fast-moving consumer goods
consumer satisfaction/dissatisfiaction
product life cycle
laggards
38. The dimensions that consumers use to compare completing product alternatives
impulse product
gen y
evaluative criteria
discetionary income
39. A market with broadly similar needs and sellers offering various - often divers - ways of satisfying those needs
generic marketing
price discrimination
behavioral learning theories
growth stage
40. The actual interaction between the customer and the service provider
service encounter
consumer-to-consumer e-commerce
segments
cognitive learning theory
41. A survey of a firm's sales force regarding anticipated sales in their territories for a specified period.
trade or functional discounts
bid riggin
market manager
sales force forecasting survey
42. A relatively permanent change in behavior caused by acquired information or experience
brand loyalty
competitive advantage
determining dimensions
learning
43. Products that consumers purchase to signal membership in a desirable social class
price inelastic
status symbols
early majority
test marketing
44. People whose children are grown and who are now able to spend their money in other ways
online auctions
motivation
price elastic
empty nesters
45. Products created when firms transform raw materials from their original state
goods
bait and switch
behavioral learning theories
processed material
46. Pricing intended to establish a desired image or positioning to prospective customers
image enhancement objective
licensing
customer relationship management (crm)
hierarchy of needs
47. The actual product plus other supporting features such as a warranty - credit - delivery - installation - and repair service after the sale
augmented product
gen y
cost-plus pricing
bid riggin
48. Brands that the manufacturer of the product owns
component parts
image enhancement objective
executive judgement
national or manufacturer brands
49. An aggregating process - clustering people with similar needs into a "market segment"
perception
frequent discounting
tipping point
segmenting
50. Moral standards that guide marketing decisions and actions
profit objective
augmented product
national or manufacturer brands
marketing ethics