SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Marketing Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The process by which people select - organize - and interpret information form the outside world
perception
bid riggin
brand
breakthrough opportunities
2. An agreement in which one firm sells another firm the right to use a brand name for a specific purpose and for a specific period of time
raw materials
tipping point
f.o.b. delivered pricing
licensing
3. An approach that categorizes motives according to five levels of importance - the more basic needs being on the bottom of the hierarchy and the higher needs at the top
hierarchy of needs
multicultural marketing
customer relationship management (crm)
non-cumulative quantity discounts
4. Discounts based only on the quantity purchased in individual orders
freight absorption pricing
multicultural marketing
price-floor pricing
non-cumulative quantity discounts
5. Selling two or more goods or services as a single package for one price
market segment
cognitive dissonance
growth stage
price bundling
6. Costs involved in moving from one brand to another
gen y
switching costs
opinion leader
trade or functional discounts
7. The seller fine tunes the marketing effort with info from a detailed customer database
uniform delivered pricing
customer relationship management (crm)
product category manager
SWOT analysis
8. A strategy of frequently using sale prices to increase sales volume
service encounter
self-concept
product market
frequent discounting
9. The percentage change in unit sales that results from a percentage change in price
price elasticity
variable costs
conformity
impulse product
10. Costs of production that do not change with the number of units produced
new product failure
innovators
fixed costs
birthrate
11. Segmenting the market and picking one of the homogeneous segments as the firms target market
segmenting
single target market approach
product market
consumer satisfaction/dissatisfiaction
12. The cost of production (raw and processed materials - parts - and labor) that are tried to - and vary depending on - the number of units produced
sales force forecasting survey
consideration set
price bundling
variable costs
13. Society's expectation about the appropriate attitudes - behaviors - and appearance for men and women
sex roles
consumer behavior
cycle analysis
tipping point
14. A fairly homogeneous group of customers to whom a company wishes to appeal
switching costs
early adopters
discontinuous innovation
target market
15. A new product that copies with slight modification the design of an original product
skimming price
evaluative criteria
knock-off
early majority
16. A brand that a group of individual products or individual brands share
strategic business unit sbu
opportunity cost
sex roles
family brand
17. A survey of a firm's sales force regarding anticipated sales in their territories for a specified period.
sales force forecasting survey
store or private-label brands
knock-off
durable goods
18. A mental rule of thumb that leads to a speedy decision by simplifying the process
gen y
market segmentation
heuristics
zone pricing
19. A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
cause-related marketing
penetration strategy
non-cumulative quantity discounts
shopping product
20. To try to increase the size of their target markets by combining two or more segments
segmenting
combiners
inelastic demand
nondurable goods
21. Consumers products that provide benefits over a long period of time - such as cars - furniture - and appliances
durable goods
consideration set
specialty products
real income
22. Number of babies born per 1000 people fluctuated greatly in last 65 years
co-branding
birthrate
executive judgement
innovators
23. Sales forecasting based on the intuition of one or more executives
family brand
online auctions
executive judgement
family life cycle
24. A good or service with unique characteristics that are important to the buyer and for which the buyer will devote significant effort to acquire
random factor analysis
specialty products
bait and switch
economics of scale
25. Learning that occurs when a stimulus eliciting a response is paired with another stimulus that initially does not elicit a response over time because of its association with the first stimulus
classical conditioning
self-concept
pure subsistence economy
online auctions
26. The set of alternative brands the consumer is considering for the decision process
consideration set
reciprocity
universal functions of marketing
discetionary income
27. Making a product available to buyers in one or more test areas and measuring purchases and consumer responses
market test
price subsidies
sales force forecasting survey
generic marketing
28. The marketing mix is distinct from and better than what is available from a competitor
product life cycle
competitive advantage
differentation
cognitive learning theory
29. The actual interaction between the customer and the service provider
opinion leader
tipping point
service encounter
senior citizens
30. A means of characterizing consumers based on the different family stages they pass through as they grow older
strategic business unit sbu
yield-management pricing
family life cycle
brand extension
31. The value of a brand to an organization
brand equity
raw materials
opportunity cost
unsought products
32. Manufactured goods or subassemblies of finished items that organizations need to complete their own product
component parts
skimming price
image enhancement objective
segments
33. Costs involved in using a product
capacity management
Delphi technique
product market
operating costs
34. A price-setting method based on estimated of demand at different prices
regression analysis
demand-based pricing
emergency product
yield-management pricing
35. Charging a very high - premium price for a new product
skimming price
learning
prestige pricing
cognitive learning theory
36. The process whereby a consumer searches for appropriate information needed to make a reasonable decision
operating costs
core product
information search
processed material
37. Pricing that is intended to have an effect on the marketing efforts of the competition
expert forecasting survey
venture teams
internal reference price
competitive effect objective
38. The last consumers to adopt the innovation
laggards
reference group
random factor analysis
birthrate
39. Products that exhibit consistently high velocity sales in the consumer marketplace
experimental pricing
fast-moving consumer goods
prestige pricing
mass marketing
40. A person who is frequently able to influence others' attitudes or behaviors by virtue of his or her active interest and expertise in one or more product categories
opinion leader
sales forecast
market
real income
41. A manager who is responsible for developing and implementing the marketing plan for a single brand
regression analysis
brand manager
demand curve
list price
42. Products we purchase when we're in dire need
emergency product
market segment
discontinuous innovation
mass marketing
43. Brands that are owned and sold by a specific - retailer or distributor
attitude
store or private-label brands
trend analysis
frequent discounting
44. The adopters who are willing to try new products when there is a little or no risk associated with the purchase - when the purchase becomes an economic necessity - or when there is a social pressure to purchase
combined market approach
segments
capacity management
late majority
45. Concept that explains how products go through four distinct stages from birth to death: introduction - growth - maturity - and decline
test marketing
product life cycle
co-branding
metropolitan statistical area (msa)
46. What is left after taxes
cannibalization
innovators
SWOT analysis
disposable income
47. The relative importance of perceived consequences of the purchase to a consumer
target costing
differentation
involvment
SWOT analysis
48. A new product that does not reach expectations for success - failing to reach sales objectives set
variable pricing
new product failure
goods
random factor analysis
49. Pricing that is intended to maximize customer satisfaction and retention
customer satisfaction objective
freight absorption pricing
bid riggin
marketing ethics
50. The process by which the use of a product spreads throughout the population
diffusion
segments
product line
introduction