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Test your basic knowledge |
Marketing Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To try to find similar patterns within sets of data
f.o.b. delivered pricing
market manager
classical conditioning
clustering techniques
2. A survey of a firm's sales force regarding anticipated sales in their territories for a specified period.
frequent discounting
sales force forecasting survey
metropolitan statistical area (msa)
captive pricing
3. A new product that copies with slight modification the design of an original product
list price
marketing ethics
margin
knock-off
4. An integrated economic and social unit wit a large population nucleus
sales or market share objective
metropolitan statistical area (msa)
co-branding
strategic business unit sbu
5. Relevant to including a customer type in a product market
opinion leader
frequent discounting
raw materials
qualifying dimensions
6. The idea that its important to meet present needs without compromising the ability of future generations to meet their own needs
product line
cost of ownership
segments
sustainability
7. Consumer products that provide benefits for a short time because they are consumed - such as food - or are no longer useful such as newspaper.
nondurable goods
gen y
competitive effect objective
skimming price
8. An agreement between two brands to work together in marketing new or existing products
co-branding
product adoption
product line
growth stage
9. The values - beliefs - customs - and tastes that a group of people value
differentation
social class
culture
brand
10. Pricing intended to establish a desired image or positioning to prospective customers
reference group
image enhancement objective
actual product
senior citizens
11. Which means that as a company produces larger numbers of a particular product the cost of each unit of product goes down
durable goods
economics of scale
service encounter
segments
12. An arrangement unique to business marketing in which two organizations agree to buy from each other
reciprocity
price leadership (follower)
actual product
value pricing everyday low-pricing
13. Moral standards that guide marketing decisions and actions
fast-moving consumer goods
internal reference price
disintermediation
marketing ethics
14. Combining two or more submarkets into one larger target market as a basis for one strategy
reciprocity
quantity discounts
combined market approach
variable costs
15. An individual's self-image that is composed of a mixture of beliefs - observations - and feelings about personal attributes
product category manager
self-concept
price subsidies
demand-based pricing
16. Communicating with large numbers of customers at the same time
mass selling
venture teams
conformity
durable goods
17. Goods that a business customer consumes in a relatively short time
prestige pricing
knock-off
maintenance - repair - and operating products
laggards
18. A price-setting method based on estimated of demand at different prices
demand-based pricing
motivation
staples
competitive effect objective
19. The second stage in the product life cycle - during which the product is accepted and sales rapidly increase
bait and switch
growth stage
value pricing everyday low-pricing
core product
20. What is left after taxes
trademark
internal reference price
operant conditioning
disposable income
21. Brands that are owned and sold by a specific - retailer or distributor
emergency product
growth stage
store or private-label brands
price elastic
22. A product people often buy on the spur of the moment
impulse product
combiners
online auctions
brand
23. The patter of living that determines how people choose to spend their time - money - and energy that reflects their values - tastes - and preferences
trend analysis
brand equity
zone pricing
lifestyle
24. The set of alternative brands the consumer is considering for the decision process
customer relationship management (crm)
attitude
consideration set
service encounter
25. Costs involved in using a product
evaluative criteria
operating costs
fast-moving consumer goods
hierarchy of needs
26. The last consumers to adopt the innovation
product line
test marketing
segments
laggards
27. An approach that categorizes motives according to five levels of importance - the more basic needs being on the bottom of the hierarchy and the higher needs at the top
skimming price
hierarchy of needs
co-branding
consideration set
28. The legal term for a brand name - brand mark - or trade character; trademark legally registered by a government obtains protection for exclusive use in that country
regression analysis
trademark
behavioral learning theories
combiners
29. Expensive goods that an organization uses in its daily operations that last for a long time
gen y
economics of scale
equipment
goods
30. The process involved when individuals or groups select - purchase - use - and dispose of goods - services - ideas - or experiences to satisfy their needs and desires
product category manager
price
perception
consumer behavior
31. A learned predisposition to respond favorably or unfavorably to stimuli based on relatively enduring evaluations of people - objects - and issues
micromarketing
price-floor pricing
attitude
price bundling
32. Manufactured goods or subassemblies of finished items that organizations need to complete their own product
motivation
cycle analysis
component parts
venture teams
33. A two step process of naming brand product markets and segmenting these broad products markets in order to select target markets and develop suitable marketing mixes
diffusion
market segmentation
information search
f.o.b. origin pricing
34. People whose children are grown and who are now able to spend their money in other ways
late majority
empty nesters
profit objective
continous innovation
35. An organizational unit that focuses on some product markets and is treated as a separate profit center
strategic business unit sbu
market segment
bid riggin
tipping point
36. Consumers products that provide benefits over a long period of time - such as cars - furniture - and appliances
durable goods
strategic business unit sbu
impulse product
penetration strategy
37. A strategy of frequently using sale prices to increase sales volume
frequent discounting
staples
laggards
new product failure
38. A pricing strategy that considers the lifetime cost of using the product
segments
lifestyle
subculture
cost of ownership
39. The first stage of the product life cycle in which slow growth follows the introduction of a new product in the marketplace
benefit segmentation
raw materials
introduction
test marketing
40. A plot of the quantity of a product that customers will buy in a market during a period of time at various prices if all other factors remain the same
demand curve
disposable income
cost of ownership
bartering
41. Those that actually affect the customers purchase of specific product or brand in a product market
sales force forecasting survey
customer forecasting survey
determining dimensions
behavioral learning theories
42. Basic or necessary items that are available almost everywhere
self-concept
staples
price
pure subsistence economy
43. Means that a firm has a marketing mix that the target market sees as better than a competitors mix
competitive advantage
expert forecasting survey
frequent discounting
cause-related marketing
44. A strategy of ducking under a competitor's price by a fixed percentage
test marketing
diffusion
umbrella pricing
unsought products
45. Pricing that is intended to have an effect on the marketing efforts of the competition
co-branding
heuristics
competitive effect objective
sustainability
46. The dimensions that consumers use to compare completing product alternatives
evaluative criteria
convenience product
inelastic demand
baby boomers
47. A good or service for which consumers spend considerable time and effort gathering information and comparing alternatives before making a purchase
switching costs
raw materials
penetration strategy
shopping product
48. An aggregating process - clustering people with similar needs into a "market segment"
determining dimensions
new product failure
segmenting
segments
49. The marketing mix is distinct from and better than what is available from a competitor
differentation
staples
test marketing
dynamically continuous innovation
50. A strategy where prices are set significantly higher than competing brands
cost of ownership
status symbols
single target market approach
prestige pricing