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Test your basic knowledge |
Marketing Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Communication and purchases that occur among individuals without directly involving the manufacturer or retailer
consumer-to-consumer e-commerce
sales force forecasting survey
attitude
sex roles
2. Tohose whose adoption to a new product signals a general acceptance of the innovation
early majority
service encounter
growth stage
operating costs
3. The process by which organization adjust their offering in an attempt to match demand
portfolio management
capacity management
product adoption
multicultural marketing
4. Pricing that is intended to maximize customer satisfaction and retention
macro marketing
customer satisfaction objective
market information function
knock-off
5. A two step process of naming brand product markets and segmenting these broad products markets in order to select target markets and develop suitable marketing mixes
product category manager
market segmentation
reference group
list price
6. All the benefits the product will provide for consumers or business customers
empty nesters
core product
price inelastic
consumer behavior
7. Pricing a new product low for a limited period of time to lower the risk for a customer
trial pricing
durable goods
price-floor pricing
cumulative quantity discounts
8. An agreement in which one firm sells another firm the right to use a brand name for a specific purpose and for a specific period of time
licensing
expert forecasting survey
zone pricing
durable goods
9. Goods that a business customer consumes in a relatively short time
sales or market share objective
maintenance - repair - and operating products
product adoption
trademark
10. A survey of a firm's sales force regarding anticipated sales in their territories for a specified period.
reciprocity
cumulative quantity discounts
price elasticity
sales force forecasting survey
11. Segmenting the market and choosing two or more segments and then treating each as a separate target market needing a different marketing mix
cycle analysis
competitive advantage
single target market approach
multiple target market approach
12. Those that actually affect the customers purchase of specific product or brand in a product market
determining dimensions
mass selling
demand curve
venture teams
13. Behavior caused by a reaction to one stimulus that occurs in the presence of other similar stimuli
value pricing everyday low-pricing
micromarketing
stimulus generalization
price
14. A group within a society whose members share a distinctive set of beliefs - characteristics - or common experiences
subculture
processed material
online auctions
cost of ownership
15. A pricing tactic in which the cost of loading and transporting the product to the customer is included in the selling price - paid by the manufacturer
family brand
cost of ownership
penetration strategy
f.o.b. delivered pricing
16. Charging a very high - premium price for a new product
skimming price
Delphi technique
product line
diffusion
17. A means of characterizing consumers based on the different family stages they pass through as they grow older
family life cycle
yield-management pricing
licensing
operant conditioning
18. The pricing strategy of setting prices below cost to attract customers into a store
early majority
impulse product
lifestyle
loss-leader pricing
19. Those who adopt an innovation early in the diffusion process but later than the innovators
gen x
fixed costs
early adopters
core product
20. People whose children are grown and who are now able to spend their money in other ways
empty nesters
internal reference price
multicultural marketing
brand
21. The process by which the use of a product spreads throughout the population
processed material
product market
determining dimensions
diffusion
22. An individual's self-image that is composed of a mixture of beliefs - observations - and feelings about personal attributes
judgment
expert forecasting survey
self-concept
switching costs
23. A pricing strategy that draws on past experience of the marketer in setting appropriate prices
disintermediation
judgment
new product failure
price lining
24. E-commerce that allows shoppers to purchase products through online bidding
perception
variable costs
online auctions
clustering techniques
25. Extent to which a firm fulfills a customers needs - desires - and expectations
customer satisfaction
f.o.b. origin pricing
benefit segmentation
subculture
26. An actual or imaginary individual or group that has significant effect on an individual's evaluations - aspirations - or behavior
price-floor pricing
target costing
margin
reference group
27. A price-setting method based on estimated of demand at different prices
self-concept
demand-based pricing
demand curve
gen y
28. A product people often buy on the spur of the moment
impulse product
discetionary income
product life cycle
customer forecasting survey
29. People over 65
target market
senior citizens
evaluative criteria
cannibalization
30. A means of measuring a website's success by tracking customers' movement around the company website
national or manufacturer brands
baby boomers
mass selling
clickstream analysis
31. Pricing that is intended to have an effect on the marketing efforts of the competition
competitive effect objective
demand curve
processed material
tipping point
32. A group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods or services - that is ways of satisfying those needs
personality
f.o.b. origin pricing
seasonal analysis
market
33. Sales forecasting based on the intuition of one or more executives
price-floor pricing
executive judgement
product line
involvment
34. A marketing mix is tailored to fit some specific target customers
universal functions of marketing
target marketing
competitive effect objective
involvment
35. The psychological characteristics that consistently influence the way a person responds to situations in the environment
early adopters
personality
growth stage
raw materials
36. An internal state that drives us to satisfy needs by activating goal-oriented behavior
motivation
combiners
online auctions
variable costs
37. Tangible products we can see - touch - smell - hear - taste
sex roles
involvment
goods
product life cycle
38. A theory of leaning that stresses the importance of internal mental processes and that view people as problem solvers - who actively use information from the world around them to master their environment
customer relationship management (crm)
cognitive learning theory
breakthrough opportunities
trend analysis
39. The first segment (2.5%) of a population to adopt a new product
innovators
disintermediation
clickstream analysis
heuristics
40. A strategy of frequently using sale prices to increase sales volume
evaluative criteria
brand extension
unsought products
frequent discounting
41. The patter of living that determines how people choose to spend their time - money - and energy that reflects their values - tastes - and preferences
macro marketing
lifestyle
trend analysis
multiple target market approach
42. A pricing tactic of charging reduced prices for larger quantities of product
continous innovation
product adoption
quantity discounts
variable costs
43. The regret or remorse buyers may feel after making a purchase
continous innovation
emergency product
demand curve
cognitive dissonance
44. Products we purchase when we're in dire need
cumulative quantity discounts
knock-off
experimental pricing
emergency product
45. When a percentage change in price results in a larger percentage change in the quantity demanded
product line
discetionary income
trade or functional discounts
price elastic
46. A pricing tactic in which the seller absorbs the total cost of transportation
f.o.b. origin pricing
freight absorption pricing
equipment
pure subsistence economy
47. Theories of learning that focus on how consumer behavior is changed by external events or stimuli
behavioral learning theories
penetration strategy
single target market approach
reciprocity
48. The practice of exchanging a good or service for another good or service of like value
inelastic demand
bartering
augmented product
cumulative quantity discounts
49. Costs of production that do not change with the number of units produced
fixed costs
sales or market share objective
captive pricing
cannibalization
50. The process by which a consumer or business customer begins to buy and use a new good - service - or idea
cycle analysis
price inelastic
product adoption
perception