SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Marketing Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A consumer good or service that is usually low-prices - widely available - and purchase frequently with a minimum comparison and effort
switching costs
convenience product
brand equity
combined market approach
2. A group within a society whose members share a distinctive set of beliefs - characteristics - or common experiences
involvment
subculture
specialty products
consideration set
3. A means of characterizing consumers based on the different family stages they pass through as they grow older
family life cycle
image enhancement objective
economics of scale
operating costs
4. Segmenting the market and picking one of the homogeneous segments as the firms target market
non-cumulative quantity discounts
brand loyalty
single target market approach
trademark
5. A new product that does not reach expectations for success - failing to reach sales objectives set
demand curve
new product failure
introduction
competitive effect objective
6. The process whereby a consumer searches for appropriate information needed to make a reasonable decision
tipping point
information search
predatory pricing
customer forecasting survey
7. A plot of the quantity of a product that customers will buy in a market during a period of time at various prices if all other factors remain the same
consumer satisfaction/dissatisfiaction
loss-leader pricing
market segmentation
demand curve
8. An organizational unit that focuses on some product markets and is treated as a separate profit center
brand extension
strategic business unit sbu
marketing ethics
early majority
9. Identifies and lists the firms strengths and weaknesses and its opportunities and threats
price maintenance
price
SWOT analysis
product life cycle
10. The process by which organization adjust their offering in an attempt to match demand
capacity management
cumulative quantity discounts
margin
decline stage
11. An analysis of sales figures for a period of 3 to 5 years to ascertain whether sales fluctuate in a consistent - periodic manner
cycle analysis
shopping product
family life cycle
reciprocity
12. The overall feelings or attitude a person has about a product after purchasing it
price
mass marketing
customer forecasting survey
consumer satisfaction/dissatisfiaction
13. A product that consumers perceive to be new and different form existing products
price subsidies
innovation
non-cumulative quantity discounts
consumer behavior
14. People over 65
trademark
status symbols
time-series analysis
senior citizens
15. An approach to market segmentation in which organizations focus precise marketing efforts on very small geographic markets
Delphi technique
micromarketing
maturity stage
culture
16. Relevant to including a customer type in a product market
qualifying dimensions
mass marketing
target marketing
penetration strategy
17. The typical production oriented approach - vaguely aims at "everyone" with the same marketing mix
mass marketing
licensing
early adopters
Delphi technique
18. Discounts off the list price of products to members of the channel of distribution that perform various marketing functions
trade or functional discounts
co-branding
consumer behavior
discetionary income
19. A strategy of frequently using sale prices to increase sales volume
cumulative quantity discounts
bartering
frequent discounting
licensing
20. Products created when firms transform raw materials from their original state
convenience product
processed material
customer relationship management (crm)
brand equity
21. A good or service for which consumers spend considerable time and effort gathering information and comparing alternatives before making a purchase
decline stage
shopping product
strategic business unit sbu
bid riggin
22. The practice of exchanging a good or service for another good or service of like value
penetration strategy
family brand
bartering
non-cumulative quantity discounts
23. Learning that occurs as the result of rewards of punishments
brand equity
operant conditioning
conformity
reference group
24. Number of babies born per 1000 people fluctuated greatly in last 65 years
discontinuous innovation
cognitive learning theory
benefit segmentation
birthrate
25. The second stage in the product life cycle - during which the product is accepted and sales rapidly increase
gen x
growth stage
online auctions
image enhancement objective
26. The overall rank or social standing of groups of people within society according to the value assigned to such factors as family background - education - occupation - and income
behavioral learning theories
non-cumulative quantity discounts
price inelastic
social class
27. Pricing that is intended to have an effect on the marketing efforts of the competition
competitive effect objective
skimming price
reference group
subculture
28. The amount of a product a company expects to sell during a specific period at a specified level of marketing activities
online auctions
sales forecast
customer relationship management (crm)
subculture
29. Discounts based only on the quantity purchased in individual orders
market
non-cumulative quantity discounts
motivation
switching costs
30. Segmenting the market and choosing two or more segments and then treating each as a separate target market needing a different marketing mix
bait and switch
trial pricing
multiple target market approach
conformity
31. The cost of production (raw and processed materials - parts - and labor) that are tried to - and vary depending on - the number of units produced
value pricing everyday low-pricing
product market
variable costs
differentation
32. The value of something that is given up to obtain something else
opportunity cost
culture
emergency product
time-series analysis
33. An analysis that focuses on aggregate sales data over a period of many years to determine general trends in annual sales
lifestyle
baby boomers
perception
trend analysis
34. People born between 1946 and 1964
baby boomers
trial pricing
mass marketing
brand equity
35. The values - beliefs - customs - and tastes that a group of people value
sustainability
culture
yield-management pricing
maturity stage
36. The final stage in the product life cycle - in which sales decrease as customer needs change
clickstream analysis
maintenance - repair - and operating products
decline stage
real income
37. Sales forecasts prepared by experts such as economists - management consultants - advertising executives - college professors - or other persons outside the firm
expert forecasting survey
demand-based pricing
senior citizens
cannibalization
38. A pricing tactic in which customers in different geographic zones pay different transportation rates
zone pricing
subculture
real income
customer satisfaction
39. A pattern of repeat product purchases - accompanied by an underlying positive attitude toward the brand - which is based on the belief that the brand makes products superior to its competition
trade or functional discounts
market
brand loyalty
innovation
40. A method of selling prices in which the seller totals all the unit costs for the product and the adds the desired profit per unit
motivation
sales forecast
cost-plus pricing
predatory pricing
41. A totally new product that creates major changes in the way we live
discontinuous innovation
opinion leader
cost of ownership
price maintenance
42. A change in an existing product that requires a moderate amount of learning or behavior change
dynamically continuous innovation
innovators
opinion leader
licensing
43. A survey of a firm's sales force regarding anticipated sales in their territories for a specified period.
decline stage
personality
sales force forecasting survey
profit objective
44. A person who is frequently able to influence others' attitudes or behaviors by virtue of his or her active interest and expertise in one or more product categories
opinion leader
price discrimination
baby boomers
operating costs
45. The process by which the use of a product spreads throughout the population
determining dimensions
online auctions
continous innovation
diffusion
46. A pricing tactic of charging reduced prices for larger quantities of product
market test
f.o.b. origin pricing
opinion leader
quantity discounts
47. A pricing tactic in which a firm adds a standard shipping charge to the price for all customers regardless the location
seasonal analysis
reciprocity
equipment
uniform delivered pricing
48. A pricing tactic in which the cost of loading and transporting the product to the customer is included in the selling price - paid by the manufacturer
operating costs
capacity management
processed material
f.o.b. delivered pricing
49. A fairly homogeneous group of customers to whom a company wishes to appeal
segmenting
target market
continous innovation
segments
50. A decision-making method in which members of a panel of experts respond to questions and to each other until reaching agreement on an issue
knock-off
Delphi technique
staples
decline stage
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests