Test your basic knowledge |

Marketing Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An integrated economic and social unit wit a large population nucleus






2. Costs involved in moving from one brand to another






3. Tangible products we can see - touch - smell - hear - taste






4. A good or service for which consumers spend considerable time and effort gathering information and comparing alternatives before making a purchase






5. Group of people within an organization who focus exclusively on the development of a new product






6. Society's expectation about the appropriate attitudes - behaviors - and appearance for men and women






7. An agreement between two brands to work together in marketing new or existing products






8. A relatively permanent change in behavior caused by acquired information or experience






9. All the benefits the product will provide for consumers or business customers






10. A strategy of frequently using sale prices to increase sales volume






11. What is left after taxes






12. The practice of linking products to a particular social cause on an ongoing or short-term basis






13. A manager who is responsible for developing and implementing the marketing plans for products sold to a specific customer group






14. People whose children are grown and who are now able to spend their money in other ways






15. When a percentage change in price results in a smaller percentage change in the quantity demanded






16. The relative importance of perceived consequences of the purchase to a consumer






17. A manager who is responsible for developing and implementing the marketing plan for all the brands and products within a product category






18. An analysis that focuses on aggregate sales data over a period of many years to determine general trends in annual sales






19. The price the end customer is expected to pay as determined by the manufacturer






20. The physical good or the delivered service that supplies the desired benefit






21. The pricing strategy in which the price can easily be adjusted to meet changes in the marketplace






22. Identifies and lists the firms strengths and weaknesses and its opportunities and threats






23. Aim at one or more homogeneous segments and try to develop different marketing mix for each






24. Communication and purchases that occur among individuals without directly involving the manufacturer or retailer






25. Number of babies born per 1000 people fluctuated greatly in last 65 years






26. An approach to market segmentation in which organizations focus precise marketing efforts on very small geographic markets






27. The collection - analysis - and distribution of all the info needed to plan - carry out - and control marketing activities - wether in the firms own neighborhood or in a market overseas






28. Sometimes called millenials - refer to those born from 1978-1994






29. The illegal practice of offering the same product of like quality and quantity to different business customers at different prices - thus lessening competition






30. A method of selling prices in which the seller totals all the unit costs for the product and the adds the desired profit per unit






31. The actual interaction between the customer and the service provider






32. Costs involved in using a product






33. Pricing that is intended to have an effect on the marketing efforts of the competition






34. Behavior caused by a reaction to one stimulus that occurs in the presence of other similar stimuli






35. Selling two or more goods or services as a single package for one price






36. To try to increase the size of their target markets by combining two or more segments






37. Discounts off the list price of products to members of the channel of distribution that perform various marketing functions






38. Costs of production that do not change with the number of units produced






39. An analysis attempting to attribute erratic sales variations to random - nonrecurrent events






40. The values - beliefs - customs - and tastes that a group of people value






41. Which means that as a company produces larger numbers of a particular product the cost of each unit of product goes down






42. A pricing strategy in which a firm sets prices that provide ultimate value to customers






43. Pricing a new product low for a limited period of time to lower the risk for a customer






44. What is left of disposable income after paying for necessities






45. Those who adopt an innovation early in the diffusion process but later than the innovators






46. A means of characterizing consumers based on the different family stages they pass through as they grow older






47. Learning that occurs when a stimulus eliciting a response is paired with another stimulus that initially does not elicit a response over time because of its association with the first stimulus






48. A product that consumers perceive to be new and different form existing products






49. A totally new product that creates major changes in the way we live






50. People born between 1946 and 1964